Video Glossary

Asynchronous Video

Asynchronous video is a content format where the sender and receiver don’t need to be present in real time.

What is an asynchronous video?

Asynchronous video is a content format where the sender and receiver don’t need to be present in real time. With async or pre-recorded video, you can produce the content and then share it with viewers so they can watch it at any time.

What’s the difference between synchronous and asynchronous videos?

Synchronous videos require both the sender and receiver to be present in real time. Video calls and livestreaming events are examples of synchronous videos.

In contrast, asynchronous videos allow for more time-based flexibility. On-demand videos, automated webinars, and screen recordings are examples of async videos that viewers can watch at any time.

Benefits of asynchronous videos

One major perk of asynchronous videos is their ability to reach a larger audience. For example, when you run synchronous meetings, people who can’t attend in real time won’t be able to join. However, viewers can watch asynchronous meeting videos whenever it suits them, which allows more people to participate.

Asynchronous videos also give you more control over the messaging. Before you record an async video, you can perfect your message and practice your delivery to ensure clear and effective communication.

Asynchronous videos can save time and resources. They eliminate the need for scheduling and coordinating live events. For busy teams who work from a variety of time zones, this outcome is especially beneficial.

How to use asynchronous videos for business

Both B2C and B2B companies can use async videos in a variety of contexts. Here are some of the most common use cases:

  • Training materials: Give employees easy access to reference materials and tools for self-paced learning. Async videos work well for training, upskilling, and onboarding. For example, WPP used Livestorm to create a training database.
  • Marketing content: Showcase products or services to invite potential customers to engage. Async videos are ideal as promotional content.
  • Internal communication: Broadcast company news in a format that everyone can access. With async videos, you can make internal meetings more efficient.
  • Team collaboration: Share feedback with colleagues. Record your screen or webcam to share ideas and updates anytime.
  • Customer service: Provide 24/7 support with asynchronous videos. Create knowledge bases to assist and address questions.

How to share asynchronous videos with Livestorm

With an asynchronous communication tool like Livestorm, you can create and share videos for viewers to watch at a convenient time. First, record the presentation you want to share or upload it directly to your Livestorm dashboard.

With Livestorm, you can allow anyone or only registered people to watch your on-demand replays. Then publish the event or embed it on your website so viewers can watch asynchronously.


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