Video Glossary

Corporate Video

A corporate video is a promotional video that introduces a company's products, services, and brand, often for marketing purposes.

What is a corporate video?

A corporate video is a promotional video that introduces a company's products, services, and brand, often for marketing purposes.

Marketers can distribute corporate videos via channels like the company's website, social media accounts, and live or virtual events.

corporate video

Types of corporate videos

As a marketer, you can take advantage of several different video formats. The best option depends on your target audience and marketing goals. Some popular formats include:

  • Brand videos focus on the company's brand identity, values, and mission. They're ideal for introducing your business to potential customers and creating a memorable connection with prospects.
  • Product or service videos highlight a specific product or service your company offers. Product demo videos showcase features and benefits as well as how the product or service solves a problem for the target audience.
  • Testimonial videos feature satisfied customers sharing their positive experiences with your company's products or services. They're helpful for building trust and credibility among prospects and customers.
  • Recruitment videos showcase the company’s culture, values, and work environment as a way to attract potential employees. They help build strong employer brands and support the hiring process, especially during virtual recruiting events.
  • Explainer videos educate viewers about a product, service, or process. They often include animation and use simple language to make complex concepts easier to understand.

What should you include in a company video?

To create a successful corporate video, factor in these elements:

  • Clear message: Share a clear, concise message that aligns with your company's goals and vision and make sure it resonates with your target audience
  • Professional quality: Since this video format represents your company, it should feature the best production, visuals, and sound. By prioritizing quality, you can leave a good impression on viewers and reflect positively on your brand.
  • Engaging storytelling: People connect with stories not business. Leverage storytelling techniques and makeyour business more engaging and relatable
  • Call to action: It’s essential! A clear call to action prompts viewers to take the next step toward a conversion. It encourage viewers to visit your company's website, explore your products and services, or contact your team for more information.
  • Musical soundtrack: Music can make your video more impactful. Choose a soundtrack that complements the emotions you want the video to evoke.
  • Subtitles: Add subtitles or captions to a corporate video makes it more accessible. It helps get the message across to viewers with hearing disability, and those watching without sound.
  • Length: As a general rule, corporate videos should be concise and to the point. The ideal length is two to three minutes. It should also be easy to share on multiple platforms for maximum reach.
company video

How to promote corporate videos

After producing a company video, take steps to ensure your target audience watches it. Publish your video content across channels where your ideal viewers spend time.

For example, you can share corporate videos on social media or in paid ads. You can publish them to video hosting platforms like YouTube, where your target audience can discover them organically.

You can also feature corporate videos in internal communications or external webinars. With Livestorm, you can share short videos to enhance your presentation while livestreaming.


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