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Case study

How Alkemics Turns Their Users Into Product Champions with Livestorm

Alkemics is a digital collaboration platform for brands and retailers. Alkemics enables brands and retailers to share products data in one centralized place. Alkemics works with world-leading companies like Auchan, Casino, Unilever, Nestlé or Carrefour.
Industry
SaaS
Size
80
Location
Paris
Usecase
Customer Training

What's Alkemics?

Alkemics is a digital collaboration platform for brands and retailers. Alkemics enables brands and retailers to share products data in one centralized place. Alkemics works with world-leading companies like Auchan, Casino, Unilever, Nestlé or Carrefour.

Improve your training process with webinars

When Lucas Demange, Marketing Manager at Alkemics, reached out to Livestorm, he and his team were looking for a solution to train their customers at scale with maximum efficiency.

We needed a webinar software that enables us to better train more people at once. We needed something simple and efficient.

The perfect solution for remote trainings

For Alkemics, webinars were already part of their strategy. Their previous solution, however, was not suited for their training needs.

Our previous solution was not "webinar-ready". We needed to share a screen or a presentation, record the session, follow the attendance rate and keep the attendees muted. Everything had to be simple. This is why we went with Livestorm.

Registration and participation statistics are critical for training webinars. It enables you as an account executive or customer success to know who has been trained and who still needs help. If a stakeholder is not well onboarded, you increase the risk of churn.

With Livestorm, we get actionable insights we can use to build internal reports.

Increase adoption and activation with Livestorm

An onboarding webinar's objective is to train your customers to use your solution in order to increase your activation rate and eventually reduce churn.

Since we started using Livestorm a few weeks ago, we already got hundreds of registrants and a participation rate of 64%. Outside the numbers, we noticed an increase in adoption velocity. The creation process of a product page on the platform is faster after they have attended a webinar.

The average participation ratio on the webinar market is around 30%, even less when the webinar software forces you to download an app on your computer. On Livestorm, this rate goes up to 45-50% due to the fact that no download is required.

With those results, Lucas is considering hosting more webinars, focused on specific features, to transform their customers in product champions:

We will host more advanced webinars, focused on specific features in order to transform our users into product experts.

Why Livestorm? Ease of use and integrations with Salesforce and Segment

After benchmarking many different solutions, Livestorm was elected by Lucas as their go-to webinar solution for several reasons:

Livestorm was the most interesting tool because of its simple UX, the fact that it offers customizable landing pages, registration widgets and, of course, analytics and marketing automation capabilities.

Automation and integrations played a big part in the decision process:

The fact that we could integrate Livestorm with Salesforce via Segment was a game changer.

With Alkemics, we were able to connect Livestorm to Salesforce via Segment and the integration is now sending registration and attendance data to all their tools.

Segment is a tracking API, connected to Salesforce and many other platforms. Lucas and his team are now able to retrieve their webinar data and forward it to the right tools including Salesforce.

Today, Alkemics' support team is using Livestorm. They were quickly able to host webinars:

Our customer support team has adopted Livestorm very quickly. With Livestorm, we found an easy-to-use platform with all the features we needed.

Alkemics' webinar playbook

For Lucas, the first step is to analyze your customer funnel:

There are features that can turn your users into product champions. Webinars can help you better activate your customers. They will be able to ask questions to your product experts. This is also a great way to build a human, personalized relationship at scale.

As for the promotion part, Alkemics offers, on their website, a training page that contains the Livestorm registration widget. The same thing is possible on the platform. Finally, Alkemics pushes their webinars at each step of the onboarding process.

This promotion strategy is extremely powerful because it maximizes their webinars' visibility without having to pro-actively promote the webinars.

Since started using Livestorm a few weeks ago, we noticed an increase in adoption velocity. The creation process of a product page on the platform is faster after they have attended a webinar.
Lucas Demange
Marketing Manager

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