Claymont, DE 19703\u003Cbr />USA\u003C/p>","\u003Cp>16, rue Cuvier\u003Cbr />69006 Lyon\u003Cbr />France\u003C/p>",[],"%{network} - Open in a new window","© %{year} Livestorm Inc.",{"componentAITitleAndOutlineGenerator":1123,"componentAIVideoScriptGenerator":1139,"componentGetStarted":1150,"componentGlobal":1152,"componentRelatedPosts":1161,"features":1450,"home":1451,"page":1453,"hub":1485},{"id":1124,"isHighlighted":602,"category":1125,"heroImage":1134,"infoTitle":1137,"infoDescription":1138},"eI6TxL0OQ_qcCGXff01-ag",{"id":1126,"name":1127,"primaryColor":1128,"secondaryColor":1130,"tertiaryColor":1132},"90318371","Organize",{"hex":1129},"#FFFCF0",{"hex":1131},"#D3A20D",{"hex":1133},"#FFF4D1",{"alt":1135,"height":38,"url":1136,"width":38},"Title & Outline AI Generator image","https://livestorm.imgix.net/1127/1753696691-ai-title-outline-genrator-gradient-2.png","Webinar *Title and Outline Generator*","Generate the best title and outline for your next webinar!",{"id":1140,"isHighlighted":602,"category":1141,"heroImage":1145,"infoTitle":1148,"infoDescription":1149},"dvvs-Zv9To-s5tJpMm8Bcw",{"id":1126,"name":1127,"primaryColor":1142,"secondaryColor":1143,"tertiaryColor":1144},{"hex":1129},{"hex":1131},{"hex":1133},{"alt":1146,"height":38,"url":1147,"width":38},"AI Video script generator image","https://livestorm.imgix.net/1127/1753695364-video-script-generator-gradient.png","*Video Script* Generator","Generate engaging scripts effortlessly with our free AI-powered script generator. ",{"id":1151,"title":175,"paragraph":307},"40113054",{"id":357,"benefit":1153,"ctaGetDemo":420,"ctaGetStartedForFree":362,"ctaUpgradeNow":364,"features":453,"faqShowLessQuestions":1154,"faqShowMoreQuestions":1155,"faqTitle":1156,"learnMore":421,"minRead":1157,"noCreditCard":1158,"noInstall":1159,"tryIt":1160},"Benefits","Show less questions","Show more questions","Frequently Asked Questions","min. read","No credit card required","No software to install","Try it",{"id":1162,"title":1163,"items":1164},"PBERhSG8Qh-Xp6r2q0Ujyw","Related posts",[1165,1237,1309,1359],{"id":1166,"_firstPublishedAt":1167,"_updatedAt":1168,"blogPostCategory":1169,"content":1172,"coverImage":42,"coverWithImgix":1227,"date":1233,"slug":1234,"subtitle":1235,"title":1236},"146401993","2023-02-20T17:00:10+01:00","2025-03-31T15:40:56+02:00",[1170],{"id":1171,"name":782,"slug":783},"49466",[1173,1177,1180,1182,1185,1187,1190,1192,1195,1196,1199,1200,1203,1204,1207,1208,1211,1212,1215,1217,1220,1221,1224],{"__typename":1174,"id":1175,"text":1176},"TextRecord","146402023","You're getting ready to host webinars and you want to get them right. But what if you have connectivity issues? Or if your audience gets bored in the first 10 minutes? No worries, we've got you covered.\n\nIn this guide, we'll walk you through planning, structuring, and starting a webinar. We'll also cover ideas to keep your audience engaged during the event. You’ll also find a few tips from Pauline Mura, Partnership Marketing Manager at Livestorm, and insights from our users' webinar statistics.",{"__typename":1174,"id":1178,"text":1179},"146402024","## What is a **webinar host?**\n\nA webinar host is the person in charge of running a [webinar](https://livestorm.co/resources/guides/what-is-a-webinar). As a host, you’re generally responsible for starting the event, introducing any speakers, and leading a [live Q&A](https://livestorm.co/use-cases/live-qas) at the end.\n\nA host can sometimes be referred to as the “master of ceremony” or “MC”. That’s because they’re responsible for guiding the audience through the webinar experience. But they aren’t necessarily same person as the keynote speaker.",{"__typename":1181},"ImageRecord",{"__typename":1174,"id":1183,"text":1184},"146402026","## What’s the **role of a webinar host?**\n\nThe role of a webinar host is to make sure everything runs smoothly throughout the event for the [guest speakers](https://livestorm.co/webinar-glossary/guest-speaker) and the audience. Sometimes, the host also has a few backstage responsibilities, like putting together a presentation or showing speakers how to use the webinar platform. As a host, you need to:\n\n\n* Represent the brand\n* Welcome the audience\n* Point out useful features\n* Introduce speakers\n* Guide the discussion\n\n\n### **Represent the brand**\n\nThe webinar host is usually an unofficial brand ambassador. You’re responsible for ensuring all the content follows your brand guidelines and meets the objectives of the webinar. As a master of ceremony, you also need to embody the company’s values and brand voice. \n\n\n### **Welcome the audience**\n\nThe host is not necessarily the person that will lead the webinar from start to finish; rather, the one who will manage the flow of the event. This person usually welcomes everyone to the virtual room and explains the rules and online event agenda.\n\n\n### **Point out useful features**\n\nDuring the welcome segment, the host is responsible for pointing out some of the engagement functions of the [webinar software](https://livestorm.co/webinar-software). You can explain how to: \n\n\n\n* Use the Q&A tab\n* Vote on polls\n* Interact on a virtual whiteboard \n* Request to go on stage\n* React using emojis",{"__typename":1186},"ContentProductFeatureRecord",{"__typename":1174,"id":1188,"text":1189},"146402028","### **Introduce speakers**\n\nAnother crucial role of the host is to invite the speakers onstage and introduce them one by one. Make sure you ask the speakers for a short bio and adjust it for the webinar presentation. \n\n\n### **Guide the discussion**\n\nAs a host, you also need to brush up on the subject matter. That way, you can help smooth the conversation flow or continue the presentation if the speakers have trouble with their internet connection. \n\n\n## How to conduct a **successful webinar**\n\n**To host a memorable webinar, follow a series of steps before, during, and after the live event.** While online events are all different, you can turn this list into a step-by-step project plan or Gantt chart template and use it for future webinars. Focus on these areas to host a great webinar: \n\n\n\n* Planning the session\n* Structuring the presentation\n* Starting the event\n* Engaging the audience\n* Ending the call ",{"__typename":1191},"ContentYoutubeVideoRecord",{"__typename":1174,"id":1193,"text":1194},"146402030","### **How to plan a webinar**\n\n**When planning a webinar, there are two main things to consider: the audience and your [virtual event platform](https://livestorm.co/virtual-event-software).** Focus on these steps:\n\n\n1. Choose a topic\n2. Pick the right webinar platform\n3. Decide on a webinar format\n4. Assign roles\n5. Set a date and time\n6. Build a registration page\n7. Come up with a promotion plan\n\n\n#### **1. Choose a webinar topic** \n\n**The first step is to pick a webinar topic that's relevant to your brand and of interest to your audience.**\n\nUse tools like Answer The Public or Also Asked to see what your audience is searching for online. Or use your company's blog as inspiration.\n\nFor example, when we choose our [webinar topics](https://livestorm.co/blog/7-ways-find-new-webinar-topics), the first place we go is our blog. We take note of which posts perform the best and generate the most interest.\n\nYou can do the same thing with your social media accounts. Make note of the topics that have the highest engagement.\n\n\n#### **2. Pick the right webinar platform**\n\nThe right webinar software for your company depends on the types of events you plan to run. Consider your end goals. Do you want to teach your customers, [drive sales](https://livestorm.co/resources/guides/virtual-selling), or nurture leads?\n\nHere are some use cases that Livestorm supports:\n\n* **Recurring demos and lead generation.** The best [lead generation tools](https://livestorm.co/blog/lead-generation-tools) have options for [automated webinars](https://livestorm.co/blog/automated-webinars), allowing you to connect with prospects around the clock. Livestorm also has built-in email cadences that make it easy to follow up with leads after the event.\n* **Customer training.** To [build a successful CS team](https://livestorm.co/blog/scaling-your-customer-success-team), you need a reliable way to [train your customers](https://livestorm.co/blog/webinar-training-guide) and answer their questions. The best software for CS teams has screen sharing, live chat, and Q&A features, which allow for engaging webinars and direct communication with customers.\n* **Online courses.** Webinars can be a great way to educate audiences. Place your [online courses](https://livestorm.co/use-cases/online-courses-webinar-software) behind a paywall, and set up automatic redirects at the end of each session. This way students can easily sign up for the next course.",{"__typename":1181},{"__typename":1174,"id":1197,"text":1198},"146402032","#### **3. Decide on a webinar format**\n\nAfter choosing webinar software, decide on a format. The most common options include:\n\n\n\n* **[Panel discussions](https://livestorm.co/blog/panel-discussion).** This means inviting 3-5 people onstage to discuss a set of predetermined questions on a topic.\n* **Ask me anything or Q&As.** This format usually involves the host answering audience inquiries. With Livestorm, you can easily invite people on stage and allow them to unmute themselves and ask questions.\n* **Presentations.** This is when you invite an expert speaker to share thought leadership on a relevant topic, often using a slide deck.\n* **Interviews or press conferences.** This format is a bit less common for webinars, but you can invite a popular speaker and allow the audience to ask questions. It’s different from a Q&A session because you get to use the content for public sharing, such as a written press release.\n* **[On-demand webinars](https://livestorm.co/webinar-glossary/on-demand-webinar).** This is just like a live webinar except you don’t need to be physically present. Use an [on-demand webinar platform](https://livestorm.co/webinar-software/on-demand-webinars) like Livestorm to pre-record your webinar and set up automations to host the event without any live intervention. Or, simply upload it to your website as gated content to generate leads whenever it gets downloaded.\n\n\n#### **4. Assign roles**\n\nChoose your webinar A-team and assign them responsibilities, such as:\n\n\n\n* **Speaker or trainer** to deliver educational content \n* **Moderator** to manage the backstage, encourage conversation in the chat tab, filter questions, and monitor audio and video quality\n* **Assistant** to help the moderator and cover for them in case of emergencies\n* **Host or organizer** to plan and lead the webinar from start to finish and ensure both the speakers and audience are looked after\n\n_\"It's handy to have the moderator chat feature, especially when you have a lot of speakers. That way you can ping them and ask 'can we speed it up?' or whatever”_ said Pauline Mura, Partnership Marketing Manager at Livestorm. _“You can send notes that are only in the moderator chat and not public to the webinar attendees.\"_\n\n\n#### **5. Set a date and time** \n\nIt’s not an event until you’ve set a date and time. Coordinate with your team to find a time slot that works and schedule your webinar.\n\n**Our [webinar statistics](https://livestorm.co/webinar-statistics) show that the best days to host events are Wednesdays and Thursdays**. That said, every audience is different so you could run a quick, informal survey to see when yours are most likely to join. \n\n**Pro tip:** You can use software like [Typeform](https://livestorm.co/integrations/typeform) to create surveys and find your target audience’s primary time zone. Post on social media to reach them or, depending on your survey software, pay to get answers from your target audience.\n\n\n#### **6. Build a registration page** \n\nBefore [promoting a webinar](https://livestorm.co/webinar-promotion), you need a landing page to collect attendee information. If you’re using Livestorm, you get access to an automatically generated webinar registration page as soon as you schedule your meeting.\n\nYou can customize the colors and fonts to match your branding, add custom fields to the form, and set a registration limit.\n",{"__typename":1186},{"__typename":1174,"id":1201,"text":1202},"146402035","#### **7. Come up with a promotion plan**\n\nTo host successful webinars, you need an audience. That means it's your job to: \n\n\n\n* Come up with a catchy [webinar title](https://livestorm.co/blog/webinar-titles)\n* Capture the attention of potential attendees \n* Explore topics that interest your target audience \n* Invite them to register\n* Keep them engaged with your brand before, during, and after the event\n\nTo achieve this, you have to create a marketing plan to promote your webinar. A common strategy is to use a combination of organic [social media promotion](https://livestorm.co/blog/social-media-event-promotion) and paid ads for a month for better reach and conversions. You can also invite your entire email list or send an invitation to a specific segment.\n\n**Pro tip:** According to our stats on webinar marketing, Tuesdays and Wednesdays are the best days to send out invitations to your event. \n\n\n### **How to structure a webinar presentation**\n\n**To create an engaging webinar that helps you achieve marketing goals, you have to plan ahead.** Follow these steps:\n\n\n1. Create an outline\n2. Define your agenda\n3. Include visuals\n4. Plan for engagement\n\n\n#### **1. Create an outline** \n\nAvoid being 40 slides in and not even close to finishing on time. Instead, create a skeleton of your presentation first. This will help determine the length of your presentation and keep your thoughts organized. It also shows you where you can plan engaging activities for your talk. \n\nIf you’re using Livestorm, create your presentation directly on [Visme](https://livestorm.co/integrations/plugin-visme), and include a short description on each slide. Then, use the app integration to share your presentation, skip, and click on your slides directly from the webinar tab.",{"__typename":1181},{"__typename":1174,"id":1205,"text":1206},"146402039","#### **2. Define your agenda** \n\nOnce you've created an outline, the agenda is practically written for you. Just create a short summary of the content on each slide and add it to the beginning of the presentation. A good agenda will help you keep to time, especially if your [webinar moderator](https://livestorm.co/webinar-glossary/webinar-moderator) is given an estimate per item.\n\n_\"The biggest challenge for keeping an audience engaged is keeping track of time and making sure that the speakers don't go over,”_ explained Pauline. _“Sometimes they get off track. So, it's about making that choice: do I refocus the conversation or do I cut some of these questions?\"_\n\nIf you’re using Livestorm or Zoom Webinars, you can chat with the moderator through a private in-app tab that the public can’t see. That way, if you’re running out of time or decide to skip questions to move the webinar along, you can communicate with each other easily.\n\n\n#### **3. Include visuals** \t\n\nAvoid designing a slide deck with long blocks of text. Remember, you’re not creating an ebook, you’re designing visual aid to make your webinar more engaging. Add pictures, videos, and gifs to make it more dynamic and eye-catching. \n\n**Pro tip:** Use contrasting colors (opposites in the chromatic circle) or a lighter shade to make some sentences stand out. ",{"__typename":1181},{"__typename":1174,"id":1209,"text":1210},"146402044","#### **4. Plan for engagement**\n\nBefore the event, plan a [webinar dry run](https://livestorm.co/blog/webinar-dry-run). This allows you to chat with speakers about their presentations and help them get familiar with the platform.\n\nMake sure they know how to make the most of the platform's engagement features. Suggest they plan ahead for interactive elements, like using [Miro’s digital whiteboard](https://livestorm.co/integrations/miro) to take suggestions from the audience or sharing additional resources as they go using Livestorm's [Handouts plugin](https://livestorm.co/integrations/handouts).\n\nIf you aren’t used to hosting webinars, the idea of being in front of hundreds of people can be a little intimidating at first. Preparation is the key to a smooth presentation. Don’t worry if you don’t stick exactly to the script—the most important thing is that you sound natural.\n\nWhile you’re rehearsing, try to practice in different positions and locations. For example, do one run standing, and another sitting down. If possible, record your rehearsal and watch it at a later time. Try to use your nervous energy as enthusiasm and visualize a positive outcome.\n\n\n### **How to start a webinar**\n\n**Welcoming your audience is also about setting them up for success.** Here's what to cover:\n\n\n1. Welcome your audience\n2. Set expectations\n3. Share agenda points\n4. Introduce speakers\n\n\n#### **1. Welcome your audience**\n\nStart the webinar with your camera on, but don’t share your screen yet. When it’s time to start the presentation, unmute yourself, and welcome everyone for joining.\n\nIf you’re waiting for more people to join, announce that you’ll wait for 3 minutes before you begin, but don’t stay silent. Use [ice breaker questions](https://livestorm.co/ice-breaker-questions) to engage your audience.\n\n\n#### **2. Set expectations**\n\nSay hello to everyone who joined a bit late and explain basic ground rules: \n\n\n\n* Is this a camera on or off type of session?\n* When and how to ask questions\n* How long will it last?\n* Do they need to take notes or are you sharing the information? \n* Remind everyone to be kind and respectful\n\nOpen the floor for questions before moving on to the next slide. \n\n\n#### **3. Share agenda points**\n\nGive your audience an overview of what kind of content to expect from the session. You can also take this opportunity to point out features like the Q&A tab, emoji reactions, and the “raise a hand” feature to help them navigate the webinar platform.\n\n\n#### **4. Introduce other speakers**\n\nIntroduce the guest speaker(s) and invite them on stage. Make sure you pronounce their names properly and give an accurate professional description. Explain your role and cede the floor. \n\n\n### **How to keep your audience engaged during a webinar** \n\n**Engaging a virtual audience during [live webinars](https://livestorm.co/webinar-glossary/live-webinar) might sound like a tough gig, but it’s definitely possible.** Here’s what to do: \n\n\n\n1. Conduct live polls\n2. Open with an icebreaker\n3. Play a game throughout the webinar\n4. Run Q&A sessions\n\n\n#### **1. Conduct live polls**\n\nKeeping your audience engaged can be as simple as asking questions to include them in the conversation. Use the polls feature to ask questions with multiple-choice answers. \n\nFor example, you can use polls to introduce surprising facts and gauge your audience's pre-existing knowledge of the topic. Or just bring one in to break the ice by asking questions like \"How energized are you feeling today?\"\n\n\n#### **2. Open with an ice breaker** \n\nDepending on the type of webinar, you can play an [ice breaker game](https://livestorm.co/ice-breaker-games/ice-breaker-games-for-meetings) with the speakers or the audience. _“You can use an ice breaker that’s completely linked to the topic so you can ask the panelists,”_ explains Pauline. “_For other webinars, I’d host the ice breaker with the audience. I can ask where they are tuned in from or if there is anything specific they want to hear.”_\n\nYou can choose from hundreds of [ice breaker ideas](https://livestorm.co/blog/video-engagement-platform-icebreaker). Pick one that’ll take no longer than 3 minutes and invite your audience to participate.\n\nTry this: share a meme of a TV character making different faces using a digital whiteboard. Ask attendees to add a post-it on top of the picture they feel is the most relatable.",{"__typename":1181},{"__typename":1174,"id":1213,"text":1214},"146402047","#### **3. Play a game throughout the webinar**\n\nExplain the game at the beginning of the webinar and play it throughout the presentation. For example, you can hide an emoji in specific slides and get attendees to use Livestorm’s emoji reactions to notify you when they find it.\n\nInviting your audience to play a game with you builds a sense of camaraderie. Plus, it encourages them to pay more attention as they might lose the game if they get distracted. \n\n\n#### **4. Run Q&A sessions** \n\nIf you’re hosting any kind of event with a large audience, let them ask questions. Invite them to:\n\n\n\n* Unmute themselves and ask questions directly at any time \n* Virtually raise their hands or react with an emoji to notify they have a question\n* Add questions to the Q&A tab \n* Ask their questions at the end of the webinar\n\n**Pro tip:** With Livestorm’s Q&A tab, attendees can ask questions at any time and the rest of the audience can upvote their favorites. Get your moderator to manage the questions list and message the speaker privately whenever it’s time to answer them.",{"__typename":1216},"MoleculeSmallCallToActionRecord",{"__typename":1174,"id":1218,"text":1219},"146592874","### **How to end a webinar** \n\nTime to wrap up! **End your webinar on a positive note and use the analytics to improve future sessions**. Follow these steps to close your session:\n\n\n\n1. Share key learnings\n2. Add a CTA button\n3. Send an automatic recording of the session\n4. Review the webinar analytics\n5. Reurpose the content\n\n\n#### **1. Share key learnings**\n\nThank everyone for joining. Create a closing slide with a summary of everything they learned that day. Depending on your webinar format, you can ask the audience to share their takeaways or “aha!” moments with the room as a nice way to wrap up the meeting.\n\n\n#### **2. Add a call-to-action (CTA) button**\n\nEnd your presentation with a clear and engaging CTA. The link can redirect them to \n\n\n\n* The registration form for a future session\n* A web page where they can buy a product or download an e-book\n* A Calendly link to set up a demo call with your sales team\n* A feedback form for them to rate the session\n* The speaker’s and company’s social media handles\n\n**Pro tip:** If you’re using Livestorm, use the CTA feature to include a clickable link on your screen. If you’re using a different platform, but use Chrome as your browser, you can generate a free QR code to link to a specific page. Simply click on the share icon on the URL bar, click “create QR code”, and download the picture to add it to your presentation.\n\n\n#### **3. Send an automatic recording of the webinar**\n\nWhen you host webinars, you want to present interesting information to as many prospects as possible. It’s common for people to sign up for online events and not show up. But that doesn’t mean they aren’t interested in your content or product - they just couldn’t join. \n\nAt Livestorm, we’ve discovered that our platform's average attendance rate to events is 58% (that’s higher than other tools). We’ve also discovered that 31% of no-shows (people who registered but didn’t attend) watch the webinar recording.\n\nSo, you should always [record your webinar](https://livestorm.co/blog/record-webinar) and share the replay to capture potential customers’ attention even when they couldn’t join live. If you’re using Livestorm as your [automated webinar tool](https://livestorm.co/webinar-software/automated-webinars), we’ll send the email with the replay link as soon as the session ends for you.",{"__typename":1181},{"__typename":1174,"id":1222,"text":1223},"146402049","#### **4. Repurpose the content**\n\nAs great as long-form video can be, it's far from the only way to reach your audience. To connect with a wider audience, [repurpose webinar content](https://livestorm.co/blog/repurpose-content) into different formats:\n\n* Cut it and splice it into social media posts\n* Turn it into short-form videos\n* Embed the recordings on your website\n* Transform the recording into a blog post\n* Make the event available as an on-demand evergreen webinar\n\n#### **5. Review the webinar analytics**\n\nIn life and in webinars, you can only improve if you know what you did wrong. So, go to the people’s dashboard (on Livestorm) and review your engagement metrics. If you’re hosting webinars for lead generation purposes, download the contacts record report. There, you’ll find your attendee’s contact information that you can include in your email list and nurture the high-quality leads.\n\n\n## **Hosting a webinar:** It’s all about preparation\n\nWebinar hosts are responsible for running successful brand awareness, educational, and lead generation virtual sessions. And jumping in to save the day in case anything goes sideways. Your role as a webinar host includes:\n\n* Designing the webinar content\n* Welcoming attendees\n* Supporting your speakers\n* Making it engaging\n* Wrapping it up\n\nApart from making everything go smoothly, you should anticipate issues and come up with a contingency plan. This means, having a relevant video at hand or a backup practice exercise. \n\nAs the host, you need to be an expert in the platform and be able to do any of the planned actions without any hassle. If you’re on the Livestorm Enterprise plan, you can ask us to shadow your next webinar (or a dry run) and give you technical support and pointers.\n\n## **Key takeaways** before hosting your webinar\n\nThere are several steps to follow to guarantee your webinar is interesting, engaging, and designed to get participants to complete the call to action. Here are the best practices to follow:\n\n* **To schedule a webinar** you need to carefully research your target audience as you choose the topic and invite guest speakers. Set yourself goals and success measures to evaluate your webinar later.\n* **To make your webinar presentation** you should choose a presentation tool that integrates with your webinar platform. Keep your slides simple and visual.\n* **To create a webinar** be sure to brief your speakers and moderator and test all your software and hardware ahead of time. Remember to segment your mailing list and leverage online communities to promote the event.\n* **To host a webinar** try to be the first one there and be ready to use interactive elements like live polls, CTA buttons, and the Q&A feature. \n\n**Still deciding on a webinar platform? Try Livestorm’s [free webinar software](https://livestorm.co/free-webinar-software) as a trial.** Once you’ve got to know us, you can upgrade your plan to host longer webinars and allow for more on-demand replays. With Livestorm, you can use the same platform to create custom registration pages, host dynamic webinars, create on-demand content, and analyze your event metrics all in one place.",{"__typename":1174,"id":1225,"text":1226},"146402050","## **Frequently asked questions** about how to host a webinar\n\n\n### **What are the benefits of hosting a webinar?**\n\nThe benefits of hosting a webinar include:\n\n\n\n* Boosting brand perception and awareness\n* Generating new or nurturing qualified leads\n* Educating others on a specific topic\n* Increasing engagement \n* Reaching a global audience\n\n\n### **What’s needed to host a webinar?**\n\nTo host a webinar you need to:\n\n\n\n1. Choose a webinar platform like Livestorm that lets you host live, hybrid, and on-demand webinars\n2. Pick a topic and develop the content\n3. Invite an expert to speak at your event\n4. Set a date and time \n5. Invite attendees\n6. Host the webinar\n\n\n### **What’s the best webinar software?**\n\nThe best webinar software is Livestorm. With Livestorm, you can host automated or live webinars and create recurring events. Plus, you can host up to 3,000 attendees and invite up to 16 people to speak on stage at the same time. Livestorm also comes with a packed set of engagement tools that will help you keep your audience attentive before, during, and after your webinar.\n\n\n### **What do you say as a host in a webinar?** \n\nAs the webinar host, you should welcome your audience and your speakers. You can also invite attendees to interact with you or the presenter and ask questions, invite the speaker to stage or present the topic, and ask for feedback.\n\n\n### **How can I host a webinar for free?** \n\nTo host a webinar for free, you need to use the free version of a webinar platform like Livestorm. Livestorm’s free plan is a great place to start because it will _always_ be free - not just for a trial period. \n\nBear in mind that most free trials come with limitations on your event duration or attendees. If you need to host hour-long sessions for free, you can try Google Meet but, unlike with Livestorm, you’ll need to create a registration page and \u003Ca href=\"https://www.hubspot.com/products/marketing/email\" rel=\"noopener\" target=\"_blank\">automate email reminders\u003C/a> on a different platform.",{"id":1228,"alt":1229,"height":1230,"url":1231,"width":1232},"49156357","How to Host a Successful Webinar: The Complete Guide for 2023",862,"https://livestorm.imgix.net/1127/1675974636-how-to-host-a-successful-webinar.jpg",1280,"2024-12-12","host-webinar","Discover how to host a webinar with insider tips from Livestorm. Find out how to prep, host, and wrap up a successful webinar session. ","How to Host a Successful Webinar: The Complete Guide",{"id":1238,"_firstPublishedAt":1239,"_updatedAt":1240,"blogPostCategory":1241,"content":1243,"coverImage":42,"coverWithImgix":1301,"date":1305,"slug":1306,"subtitle":1307,"title":1308},"121174137","2022-05-03T15:26:42+02:00","2025-06-03T20:50:03+02:00",[1242],{"id":1171,"name":782,"slug":783},[1244,1247,1250,1251,1254,1255,1258,1261,1262,1265,1266,1269,1270,1273,1274,1277,1278,1281,1282,1285,1286,1289,1290,1293,1294,1297,1298],{"__typename":1174,"id":1245,"text":1246},"140349170","You’re getting ready to host an unforgettable panel discussion. But what if your audience loses interest, the speakers get off track, or the conversation stalls?\n\n**All you need is the right panelists, a skilled moderator to keep the conversation flowing, and an interactive video platform to stream the event.**\n\nIn this article, we'll cover everything you need to know, including a few tricks to help you prepare and deliver a panel discussion that educates, entertains, and engages your audience.",{"__typename":1174,"id":1248,"text":1249},"146446997","## What is a **panel discussion?**\n\nA panel discussion is a type of event where a group of expert [guest speakers](https://livestorm.co/blog/questions-guest-speaker) (the panel) comes together to discuss a specific topic. It typically lasts up to an hour, and it can be a standalone event or part of a larger conference.\n\n**The aim of a panel discussion is to present different perspectives, bounce ideas off each other, and come up with some ah-ha moments.** Panelists share their insights and knowledge, a moderator helps guide the discussion, and the audience is often invited to ask questions at the end.",{"__typename":1191},{"__typename":1174,"id":1252,"text":1253},"121174136","### **Synonyms for panel discussion**\n\nYou might have heard a few different terms used to describe a panel discussion. Let’s look at some of them here:\n\n\n\n1. Roundtable\n2. Symposium\n3. Open forum\n4. Seminar\n\n\n#### **1. What’s the difference between a panel discussion and a roundtable?**\n\nA roundtable is an informal, free-flowing discussion where everyone at the table is encouraged to chime in and share their thoughts. It has a more relaxed, conversational vibe than a panel discussion, where each panelist is usually assigned a set list of questions.\n\n\n#### **2. What’s the difference between a panel discussion and a symposium?**\n\nA symposium is an in-depth academic conference that brings subject matter experts to share research, findings, and insights, and engage in interdisciplinary discussions. Symposiums usually last for several days and feature a variety of event formats. For example, you can include a keynote speech and a panel discussion at your next symposium.\n\n\n#### **3. What’s the difference between a panel discussion and an open forum?**\n\nAn open forum is an informal gathering designed to incorporate as much audience participation as possible. There may not be a set agenda or structure, and the discussion is usually more free-flowing and less formal, encouraging lots of audience interaction.\n\n\n#### **4. What’s the difference between a panel discussion and a seminar?**\n\nA seminar is a way of presenting a topic for educational purposes. Traditionally held in an auditorium, it’s designed to impart knowledge and may be structured as a lecture, with the speaker presenting information and the audience taking notes. There may be fewer opportunities for audience engagement and discussion.\n\n\n## What are the **different types of panel discussions?** \n\nPanel discussions can be structured in a few different ways depending on the topic and goal of the event. We’ll talk more about these panel formats later on. For now, here are three main types of panel discussions:\n\n\n\n1. In-person panel discussions\n2. Hybrid panel discussions\n3. Virtual panel discussions\n\n\n",{"__typename":1181},{"__typename":1174,"id":1256,"text":1257},"146587394","### **1. In-person panel discussion**\n\nIn-person panel discussions are typically held in a large venue, such as an auditorium or conference room. The panelists are seated at a table or on a stage and engage in a structured conversation led by a facilitator. The facilitator helps guide the discussion and allows audience members to ask questions, making it a dynamic and interactive form of learning.\n\n\n### **2. Hybrid panel discussions**\n\nA hybrid panel discussion combines both an in-person and virtual audience. This is an increasingly popular format, as audiences prefer more flexible attendance options and the demand for [video conferencing for entertainment](https://livestorm.co/industries/media) increases. Audience questions, comments, and ideas can be shared in real-time through these platforms, making the event more interactive.\n\n\n### **3. Virtual panel discussions**\n\n[Virtual panel discussions](https://livestorm.co/blog/virtual-hybrid-panel-discussions) are held online, typically through video conferencing platforms like Livestorm, Zoom, or Google Meet. Most video conferencing platforms have features for hosting question and answer sessions to make the event interactive. And if you use a browser-based platform like Livestorm, your audience can join from any device without downloading any software.",{"__typename":1174,"id":1259,"text":1260},"121400835","## What are good examples of **topics for a panel discussion?**\n\nIf you’re stuck for ideas for suitable panel discussion topics, take a look at these suggestions for some inspiration:\n\n\n### **Topical panel discussion topics** \n\n\n\n* Solutions for the environmental crisis\n* The future of crypto\n* Socio-economic challenges facing the West\n\n\n### **Evergreen panel discussion topics** \n\n\n\n* On health and wellbeing\n* Communication in the workplace\n* What to know about cash flow forecasting\n\n\n### **B2B panel discussion topics**\n\n\n\n* How to automate your business workflows\n* B2B marketing strategies\n* Using data analytics to empower your teams\n\n\n## **5 Panel discussion formats**\n\nHere’s a round-up of some of the most popular types of formats for your panel discussion, all of which work well for real-life, virtual, and hybrid events:\n\n\n\n1. Mainstage panel\n2. Q&A forum\n3. Debate\n4. Talk show\n5. Fireside chat\n\n\n### **1. Mainstage panel**\n\n**The mainstage panel is a traditional structure where the guest panel is mic’d up and on stage, normally for a paying audience.** The discussion can be thought-provoking, educational, humorous, hard-hitting, or any combination of those—but ultimately it has to be informative and entertaining.\n\nFor successful virtual mainstage panel discussions, you need a video conferencing platform like Livestorm that can take care of everything from event creation and promotion to engaging in-event communication and post-event analytics and marketing.\n\n\n### **2. Question and answer forum**\n\nWith a Q&A format, there’s usually an introductory discussion between panelists, followed by a series of questions posed by the moderator, and then further questions from the audience, which may or may not be vetted pre-event. An audience Q&A session translates well to the virtual event format, particularly if you use Livestorm’s [Q&A engagement features](https://livestorm.co/use-cases/live-qas), which use upvoting to help you prioritize audience questions.",{"__typename":1186},{"__typename":1174,"id":1263,"text":1264},"146587380","### **3. Debate**\n\nDebates allow for more opinionated discussions between the panelists. Traditionally, debates start with each guest sharing their point of view before asking questions designed to expose holes in the other’s argument, followed by further questions from the moderator and audience. Finally, each guest makes a round-up speech before the audience votes for the winner.\n\n**Pro tip:** For virtual debates, use Livestorm’s [live polls](https://livestorm.co/webinar-glossary/webinar-polls) to engage your audience, understand their points of view, and get feedback on your event.\n\n\n### **4. Talk show** \n\nA talk show panel is based on the typical TV talk show setup, with two or three guests chatting informally about the questions and topics the host gives them. The key to a successful talk show panel discussion is a charismatic host who has experience building rapport with guests and facilitating an entertaining experience for the audience.\n",{"__typename":1181},{"__typename":1174,"id":1267,"text":1268},"146184179","### **5. Fireside chat**\n\nSomewhere between a talk show and a question and answer session, a fireside chat brings together a small group of people for an informal interview. Guests are usually seated together on a couch. Or, in virtual fireside chats, participants are encouraged to be in their living room or a cafe.\n\nThe focus is on creating a sense of intimacy to help bring about a candid conversation. For that reason, it’s a great panel discussion format for less polemic topics—like personal stories of success in the face of adversity.\n\n\n## **How to conduct** a panel discussion?\n\nThere’s no single way to conduct a successful panel discussion but this checklist is a good place to start. Follow these steps to plan and host a panel discussion:\n\n1. Choose a topic that resonates\n2. Find an experienced panel moderator\n3. Assemble your team of panelists\n4. Create an event registration page\n5. Automate email workflows\n6. Introduce panel members\n7. Explain the format and introduce the first topic of discussion\n8. Keep the discussion going\n9. Present visuals and slideshows\n10. Ask the right questions\n11. Keep the vibes in check\n12. Summarize the discussion\n13. Give panelists an opportunity to add closing statements\n14. Send thank-you notes and event recordings\n15. Review event analytics and feedback\n\n\n### **How to prepare for a panel discussion**\nHere's how to prepare for a panel discussion: \n\n#### **1. Choose a topic that resonates**\n\nThe best way to choose your topic is to first think about your audience. Who would you like to watch your panel discussion? And why? If your target audience is within a specific industry (e.g., tech hardware) brainstorm topics that could interest that group.\n\nBut don’t do it alone. Invite a small group of people within that target audience to give you unique insights into what catches their attention most.\n\n\n#### **2. Find an experienced panel moderator**\n\nOnce you know the purpose of your panel discussion, find the right person to lead the event. A fantastic host can make or break your event, so choose someone with experience in [moderating panel discussions](https://livestorm.co/blog/panel-discussions-guide) (or similar types of events) who has good communication skills and some connections with your chosen topics and target audience.\n\nA skillful moderator who has knowledge on the topic will bring out the best in your guests, ask the right panel questions, understand how to engage and include the audience in the discussion, and make original contributions.\n\n\n#### **3. Assemble your team of panelists**\n\nChoosing the right panelists is the key to creating a successful panel discussion. The best panels are made up of diverse groups with expertise, authority, and charisma.\n\nThree to five guests is normally the perfect number, so everyone can make a meaningful contribution without the conversation ever drying up. Avoid dominant characters who might drown out other guests, and invite people with some experience speaking in front of audiences.\n\n\n#### **4. Create an event landing page** \n\nYour event landing page should communicate the topic, the panelists, and the time and date of the event. This is also where you can share a registration link and start capturing leads.\n\nWith Livestorm, you can create customized event registration pages and add form fields to collect more information about each guest. You can also add social media buttons so visitors can start building hype directly from the event page.",{"__typename":1181},{"__typename":1174,"id":1271,"text":1272},"146184189","#### **5. Automate email workflows** \n\n[Set up email nurturing campaigns](https://www.hubspot.com/products/marketing/drag-drop-email-builder) that include invitations, reminders, and confirmations. Livestorm integrates with email automation tools like [Mailchimp](https://livestorm.co/integrations/mailchimp) and [Mailjet](https://livestorm.co/integrations/mailjet), so you create customized workflows easily. Plus, Livestorm's Google Calendar and Outlook integrations automatically add events to your guests’ calendars.\n",{"__typename":1186},{"__typename":1174,"id":1275,"text":1276},"146448755","### **How to start a panel discussion**\nYou can start a panel discussion by introducing the panel members and explaining the main topics.\n\n#### **6. Introduce the panel members**\n\nThe moderator should briefly introduce the panelists, drawing attention to their qualifications and accomplishments. This is a great time to include funny anecdotes or stories about each person so they can get to know one another and connect with the audience.\n\nA video engagement platform like Livestorm can help you bring together a group of individuals in a cohesive way. You’ll be able to use features like emoji reactions, live chat, and polls. Get this right, and you’ll create a great atmosphere for an engaging panel discussion or [webinar](https://livestorm.co/resources/guides/what-is-a-webinar).\n",{"__typename":1181},{"__typename":1174,"id":1279,"text":1280},"146448757","#### **7. Explain the format and introduce the first topic of discussion**\n\nChoosing the right format for your panel discussion is essential. Will it be more of a talk show style, with the moderator asking one question after another to each guest? Or do you want to give participants time to discuss and debate points among themselves?\n\nHere are some key factors that should come into play when deciding which format to choose:\n\n* Will you be able to bring your guests and audience together for a real-life event or will a virtual panel discussion be more practical to organize?\n* How much audience participation is appropriate?\n* Do your main topics lend themselves to formal discussion (like a mainstage or debate panel) or intimate, candid reflection (like a fireside chat or talk show)?\n\nOnce you've established the format, explain clearly how the discussion agenda will work and what topics the panelists will discuss. Then, pick the first topic and let the discussion unfold naturally.\n\n\n### **How to moderate a panel discussion** \n\nModerating a panel discussion involves making sure the discussion remains engaging and making sure panelists can easily present slides or other visuals. \n\n#### **8. Keep the discussion going**\n\nAnyone you choose to host your panel discussion should be a master at moving the conversation along, keeping the audience engaged, and allowing enough room for panelists to express their ideas and opinions.\n\nThe moderator’s job is to act as a facilitator, making sure the discussion stays on topic and intervening if necessary. That could mean summarizing ideas that have already been discussed, flagging any topics that need further attention, or guiding the conversation if it strays from the topic at hand.\n\n\n#### **9. Present visuals and slideshows**\n\nYour audience will be more likely to engage if they have something to look at. This could be visuals or slideshows that can help support panelists’ points and bring different topics to life creatively.\n\nDesign tools like Visme can help you create interactive infographics, videos, documents, and presentations with their ready-to-use templates. And if you're using Livestorm, you can directly share your presentations during the event with the [Visme plugin](https://livestorm.co/integrations/plugin-visme). ",{"__typename":1181},{"__typename":1174,"id":1283,"text":1284},"146449220","#### **10. Ask the right questions**\n\nThe moderator should prepare a list of thought-provoking and engaging questions tailored to the topic and audience. These can be open-ended questions or specific ones targeted at individual panelists, depending on your format.\n\nQuestions should be concise, clear, and relevant to both the panelists and the audience. Avoid any loaded questions that may be offensive or even make them feel uncomfortable.\n\n\n#### **11. Keep the vibes in check**\n\nHow should your audience participate without interrupting the flow of conversation? Virtual event features like live polling, the chat tab, and emoji reactions can help you do just that.\n\nFor example, with Livestorm, your audience members can react with emojis to show their agreement or disagreement with a particular point of view. This helps prevent disruptions and gives the speakers an idea of how the audience is feeling. Plus, it adds a bit of fun to the event.",{"__typename":1181},{"__typename":1174,"id":1287,"text":1288},"146449222","### **How to end a panel discussion**\nEnding a panel discussion revolves around wrapping up the dicsussion and having a solid follow-up in place. \n\n#### **11. Summarize the discussion**\n\nThe moderator should wrap up the discussion by summarizing key points and ideas raised during the session. This will help to ensure that everyone has a good understanding of what was discussed, and it also allows for a sense of closure. You can also use Livestorm’s [Handouts](https://livestorm.co/integrations/handouts) plugin to share any supporting materials the audience might want to download for later.\n\n\n#### **12. Give panelists an opportunity to add closing statements**\n\nIf time permits, it’s also a good idea to give each panelist an opportunity to offer their own unique takeaways from the discussion. This will give your speakers more satisfaction, as they’ll have the opportunity to say everything they wanted to say, and end the event on a highlight.\n\n\n#### **13. Send thank-you notes and event recordings**\n\nRemember to thank your panelists for their time and participation. You can send them replay links or recordings of the event so they can use clips as post-event promotion on their social profiles or websites.\n\n**Pro tip:** As the conference organizer, you can set Livestorm to automatically record your events. Then, repurpose them as on-demand videos or social media content or use them to build up a library of educational resources.",{"__typename":1181},{"__typename":1174,"id":1291,"text":1292},"146449631","#### **14. Review event analytics and feedback**\n\nAfter your panel discussion, review the event metrics and audience feedback. This will help you to identify what worked well and what didn’t so you know how to improve your next panel. If you're using Livestorm to host your event, you can directly track figures like:\n\n\n\n* Registrants\n* Attendees\n* No-shows\n* Replays\n* Average retention time\n* Messages\n* Questions\n* Polls",{"__typename":1181},{"__typename":1174,"id":1295,"text":1296},"146449633","## **Deliver the panel discussion** your audience deserves\n\nHosting a successful panel discussion requires careful preparation and an experienced moderator. To get the most out of your [marketing event](https://livestorm.co/resources/guides/event-marketing), start by:\n\n\n\n* Selecting the right format and topics\n* Engaging with your audience\n* Asking thought-provoking questions\n* Giving panelists an opportunity to add closing remarks\n* Reviewing post-event analytics\n\nWhen hosting [virtual events](https://livestorm.co/resources/guides/what-is-a-virtual-event), anticipate technical issues and make a contingency plan for how to handle them. That means having a video conferencing platform that’s reliable and easy to use.\n\nLivestorm is an easy-to-access, all-in-one tool that’s packed with engagement features to help you host an impressive virtual event. [Sign up for a free Livestorm account](https://app.livestorm.co/#/signup) to make your next panel discussion the most engaging and insightful yet.",{"__typename":1216},{"__typename":1174,"id":1299,"text":1300},"121400837","## **Frequently asked questions** about panel discussions\n\n\n### **Does a panel discussion need a moderator?**\n\nA panel discussion typically requires a moderator to keep the discussion on track, manage the flow of conversation, and ensure that all panelists have an opportunity to speak. In virtual events, the moderator should also encourage speakers and audience members to make the most of the platform’s engagement features, such as live polling or question upvoting.\n\n\n### **Can you script a panel discussion?** \n\nYou can script a panel discussion by creating an outline that covers the introduction, moderator, and panelist introductions, discussion topics, and any specific questions that need to be addressed. This outline is a guide to keeping the discussion focused and on track while allowing for a flexible and dynamic exchange of ideas among the panelists.\n\n\n### **What is the main purpose of a panel discussion?** \n\nThe main purpose of a panel discussion is to provide a platform for experts in a particular field or on a specific topic to express their opinions, challenge each other, and explore topics of discussion that provide value, insight, and entertainment for the watching audience.\n\n\n### **How do you prepare for a panel discussion?** \n\nYou should prepare for a panel discussion by following these steps:\n\n\n\n* Identify your target audience and choose topics that will interest them\n* Find an experienced moderator who can add value to your event\n* Select a diverse panel of experts who will interact well with each other\n* Allow everyone to meet and build a rapport before the discussion\n* Choose a format that’s suitable for your kind of discussion and realistic to organize\n\n\n### **Is a panel discussion a debate?** \n\nA panel discussion is not a debate. While a panel discussion can include some level of disagreement or differing viewpoints, its primary focus is not on winning or losing an argument but rather on exploring the topic in-depth and hearing different perspectives.\n\n\n### **What are the rules of a panel discussion?**\n\nThe rules of a panel discussion can vary depending on the event, but some common ones include:\n\n\n\n* Each panelist is given a set amount of time to speak\n* The discussion is moderated by a facilitator responsible for keeping the conversation on track \n* Panelists are encouraged to engage in respectful and constructive dialogue, avoiding personal attacks or inflammatory language.\n* Audience participation is encouraged through Q&A sessions, live polls or chat. \n* The moderator is responsible for managing audience engagement and ensuring that questions are relevant and respectful.",{"id":1302,"alt":42,"height":1303,"url":1304,"width":1232},"46339729",854,"https://livestorm.imgix.net/1127/1650037933-pexels-fauxels-3184328.jpg","2025-01-24","panel-discussion","Discover everything you need to know about creating a successful panel discussion including how to choose the best format, topics, guests, and host.","What Is a Panel Discussion? And How to Run One Like a Pro",{"id":1310,"_firstPublishedAt":1311,"_updatedAt":1312,"blogPostCategory":1313,"content":1315,"coverImage":42,"coverWithImgix":1352,"date":1305,"slug":1356,"subtitle":1357,"title":1358},"66159372","2021-10-18T17:31:19+02:00","2025-05-02T10:11:28+02:00",[1314],{"id":1171,"name":782,"slug":783},[1316,1319,1320,1323,1325,1328,1329,1332,1333,1336,1337,1340,1341,1344,1345,1348,1349],{"__typename":1174,"id":1317,"text":1318},"141491239","You've planned, organized, and rehearsed. You're ready to host your webinar. But wait! There's one more thing you need to do before you go live: do a [webcam test](https://livestorm.co/tools/webcam-test) and a [microphone test](https://livestorm.co/tools/microphone-test).\n\nTechnical issues can be a webinar host’s worst nightmare. If your microphone or camera doesn't work properly you may come off as unprofessional, your audience might miss key insights, and they might not stick for long. \n\nTo avoid any technical mishaps, we've put together a few quick and easy ways to test your camera and microphone for a smooth and successful webinar.\n\n## 7 simple methods to **test your webcam and microphone**\n\nYou may want to repurpose your webinar content and use it as a podcast or as training for remote employees. Using a good microphone and camera is key to delivering an evergreen webinar with high production value. \n\nHere are a few methods you can use to test both your microphone and webcam in just a few minutes and avoid one of the number one [boring webinar mistakes](https://livestorm.co/blog/boring-webinar-mistakes-and-how-to-fix-them): poor audio and video quality.\n\n1. Use a test room\n2. Run an online webcam and microphone test with Livestorm\n3. Test it with a friend or colleague\n4. Record a video\n5. Check the platform’s compatibility\n6. Run a connectivity speed test\n7. Ensure your webcam’s quality\n\n### 1. Use a **test room**\n\n[Video conferencing](https://livestorm.co/resources/guides/what-is-video-conferencing) platforms like Livestorm have a built-in test room that lets you quickly and easily check your camera and test your external or built-in microphone. To do this: \n\n* Log in to your Livestorm account and enter the room\n* Allow access to your camera and microphone\n* Choose your audio and video devices \n* Verify that you can see and hear yourself clearly\n\nAlternatively, you can create your own test room by opening a new tab in your browser and going to your [webinar platforms](https://livestorm.co/free-webinar-software) website. Then, start a new meeting or join an existing one.",{"__typename":1181},{"__typename":1174,"id":1321,"text":1322},"141491241","### 2. Run an online **webcam and microphone test** with Livestorm\n\nAn even easier way to test your setup is to use the tools in Livestorm's [free webinar toolbox](https://livestorm.co/tools). There's no need to sign up or log in. Just follow the simple steps below.\n\n#### How to test microphones with Livestorm's free tool\n\nOpen our [free microphone test tool](https://livestorm.co/tools/microphone-test). Click the \"Start the test\" button, and select \"Allow\" to let Livestorm access your microphone.",{"__typename":1324},"ContentTextHtmlRecord",{"__typename":1174,"id":1326,"text":1327},"Ulj4TZ9iS0SXe4buQZqI6A","Then, speak into your mic. Pay attention to the on-screen feedback to confirm the sound quality and volume levels.\n\n#### How to test laptop cameras and webcams with Livestorm's free tool\n\nOpen our [free webcam test tool](https://livestorm.co/tools/webcam-test). Click the button to start the test, and click to allow the tool to access your webcam.",{"__typename":1324},{"__typename":1174,"id":1330,"text":1331},"UjVltcVFT5-X-oe7nWqGXQ","You'll see your camera feed instantly. Pay attention to the image quality. If necessary, adjust the lighting or room setup.\n\n### 3. Test it with a friend or colleague\n\nIf you want to be extra sure that your microphone and webcam are working properly, ask a friend or colleague to help you test it out. \n\nSchedule a quick video call, invite them to join your test room, and then start the call. Consider switching to different browsers or devices to test different audio and video settings.\n\nWhy not also prepare some [ice breaker questions](https://livestorm.co/ice-breaker-questions) for your audience? Use this moment to practice your best lines with [our online mirror](https://livestorm.co/tools/webcam-test/online-mirror).\n\n### 4. Record a video\n\nIf you'd rather test your audio and video independently, you can always record a short video clip.\n\nTo do this, open your webinar platform's website in your browser and start a new meeting. Once you're in the meeting, click the \"Record\" button and start recording your video.\n\nOnce you've recorded your video, watch it back to see if there are any issues with the audio or video quality. This will give you an idea of what your attendees will see and hear when they join your live webinar.",{"__typename":1181},{"__typename":1174,"id":1334,"text":1335},"141491243","### 5. Check the **platform's compatibility**\n\nThe devices you use to join a webinar or a [virtual marketing event](https://livestorm.co/resources/guides/event-marketing) can affect the audio and video quality. In-app platforms may not work as well as web-based platforms due to different processing power. \n\nBut browser-based platforms like Livestorm are easily accessible, don’t require any downloads, and are compatible with any device.\n\nEach platform has different system requirements, so make sure to check that your computer meets the minimum requirements before joining a meeting.\n\nYou can usually find this information on the platform's website or in their FAQ section. If you're still unsure, contact the platform's customer support team.\n\n### 6. Run a connectivity **speed test**\n\nA slow or unreliable internet connection can prevent you from having high-quality audio and video. It's best to run a speed test to see if your connection is up to scratch.\n\nTry a third-party speed test like Speedtest.net. Simply open the website in your browser and click to start the test. The test will then run and show you your current download and upload speeds. If your speeds are too slow, you may need to upgrade your internet package or switch to a different provider.",{"__typename":1181},{"__typename":1174,"id":1338,"text":1339},"141491245","### 7. Ensure your webcam's **video quality**\n\nMost webcams come with HD video quality, but it's always best to double check. If you're using an external webcam, you can usually find the video quality specifications and frame rate on the product's packaging. \n\nIf you're using the built-in webcam on your laptop or computer, you can check the video quality in your webcam's settings. Alternatively, the platform you're using to host your webinar may have its own video quality settings.",{"__typename":1181},{"__typename":1174,"id":1342,"text":1343},"141491247","You can also use a [background tool](https://livestorm.co/blog/how-to-choose-the-right-virtual-background-tool) to blur your background or even replace it with a virtual one. Some video conferencing platforms like Livestorm come with this feature built in. \n\n## How to test microphones and webcams on different systems\n\nYou've invested in the [best microphone and webcam for webinars](https://livestorm.co/blog/webcam-microphone-for-webinars). But how do you know if they're actually compatible with your computer? And what about the audio and video quality?\n\nDepending on the device you have or the webinar platform you use, there may be some slight variations in how you test [microphones for video conferencing](https://livestorm.co/blog/best-microphones-video-conferencing).\n\nHere's how to test webcam and microphone tech across various operating systems and software platforms.\n\n### How to test my microphone and webcam for **Windows 7 and 10**?\n\nIf your computer runs on Windows 7 or 10, you can use the built-in camera and microphone apps to test your devices.\n\n#### How to test microphone\n\n1. Ensure that your microphone is connected to your computer.\n2. Open the Start menu and select settings.\n3. In the settings menu, select System and then choose Sound.\n4. In the Sound settings, go to Input and check your connected microphones and select the microphone that you want to test.\n5. As you speak check that the bar moves. If it doesn’t, try unplugging your microphone and plugging it back in.\n\nAlso use our [microphone test free tool](https://livestorm.co/tools/microphone-test).\n\n#### How to test webcam\n\n1. Connect your webcam to your computer.\n2. Open the Start menu and search 'Camera'.\n3. Turn on your webcam and check the image. You can also record a clip to check the audio and video quality.\n\n### How to test my microphone and webcam for **MacOS**?\n\nIf you're using a Mac, you can change the settings from system preferences to test both your microphone and use PhotoBooth to test your webcam.\n\n#### How to test microphone\n\n1. Select the apple icon on the top-left corner and click on System Preferences.\n2. Next, click Hardware and then Sound.\n3. From the Sound menu select the Input tab and choose your preferred microphone.\n4. Speak into the microphone to see if the Input level bars move.\n\n#### How to test webcam\n\n1. Connect your webcam to your computer.\n2. Click on the Finder icon from the Dock bar and select Applications.\n3. Double-click on the Photo Booth app to open it.\n4. Your webcam should automatically turn on and you should see the live feed.\n\n### How to test my mic and webcam for **Zoom**?\n\nZoom offers a few options for testing your microphone and webcam right from its desktop and mobile app before and after you join a meeting.\n\n#### How to test microphone\n\n**After joining a meeting**\n\n1. After you join a meeting, click on Test speaker and Microphone.\n2. The pop-up window will then play a ringtone to test your speakers.\n3. To test your microphone, choose the microphone you prefer and say something.\n4. Once you're done recording, you can listen to the 'replay.'\n\n**Before joining a meeting**\n\n1. After you sign in to Zoom, click on your profile picture and select settings.\n2. Click on the audio tab and follow the instructions listed to test your microphone and speaker.\n\n#### How to test webcam\n\n1. After you sign in to Zoom, click on your profile picture and select settings.\n2. Click on the video tab and choose the camera you wish to use.\n3. Follow the instructions listed to test your webcam.\n\nGoogle Hangouts has a dedicated testing tool that you can use to test both your microphone and webcam before joining a meeting.\n\n### How to test my microphone and laptop camera for **Google Meet**?\n\nGoogle Meet has a dedicated testing tool that you can use to test both your microphone and webcam before joining a meeting.\n\n#### How to test microphone\n\n1. If you’re launching Google Meet for the first time, enable the browser to access your microphone and camera from the prompt.\n2. From the settings menu, select Audio.\n3. Then choose the device you want to use from the drop-down menu.\n\n#### How to test webcam\n\n1. From the settings menu, select Camera.\n2. Then choose the device you want to use from the drop-down menu.\n3. If your camera is working, you'll see your video feed in the window.",{"__typename":1181},{"__typename":1174,"id":1346,"text":1347},"141491249","### How to test my microphone and camera for **Microsoft Teams**?\n\nMicrosoft Teams offers in-app testing for your microphone and webcam. Simply navigate to the Settings and more option next to your profile picture and follow these steps:\n\n#### How to test microphone\n\n1. Choose Settings and then click on Devices.\n2. Under Audio devices, select the microphone you would like to use from the drop-down menu and then click on Test Speaker and Microphone.\n3. A message will appear asking you to speak into your microphone. After speaking, you should see the green bar move. If it doesn't, try a different microphone.\n\n#### How to test webcam\n\n1. Choose Settings and then click on Devices.\n2. Under Camera, select the camera you would like to use from the drop-down menu.\n3. If your camera is working, you'll see your video feed in the window.\n\n\n### How to test my laptop microphone and camera for **Chrome**?\n\nChrome requires access to your webcam and microphone. You can find this permission option in the Settings menu after you click on the More Options icon (the three dots in the upper right-hand corner). Click on Privacy and Security and choose Site Settings.\n\n#### How to test microphone\n\n1. From the Site Settings menu click on Microphone.\n2. Select the microphone you want to use.\n\n#### How to test webcam\n\n1. From the Site Settings menu click on Camera.\n2. Select the device you want to use.\n\n## Testing 1..2..3... and you're good to go!\n\nBefore you join that next meeting, take a few minutes to test your microphone and webcam to ensure that everything is working properly. This will help to ensure that your meeting goes off without a hitch and that you're able to be seen and heard by everyone in attendance.\n\nAnd don’t forget, the video conferencing platform you're using will also have an impact on the quality of your audio and video. Using video engagement software like Livestorm keeps your audience engaged with easy registration, hassle-free access, automated workflows, and interactive in-video features.\n\n",{"__typename":1216},{"__typename":1174,"id":1350,"text":1351},"146200794","## **Frequently asked questions about** how to test your microphone and camera\n\n### How do I test my laptop camera and microphone?\n\nYou can test your laptop camera and microphone from the settings menu of your video conferencing platform. You can also record a test video or audio clip to check that the microphone is working properly.\n\n### How to test the camera and microphone on MacBook pro?\n\nYou can either choose QuickTime player to record a test video or use the in-built Photo Booth application to test your MacBook Pro's webcam. For testing the microphone, you can check the input settings by clicking on the apple icon on the top-left corner > System Preferences > Sound. \n\n### How do I test my webcam and microphone Windows 10?\n\nYou can test your webcam and microphone on Windows 10 by clicking on Start > Settings > System > Sound.\n\n### How do I test my computer camera for Zoom?\n\nYou can test your computer camera for Zoom by signing in and then clicking on your profile picture > settings > video tab. ",{"id":1353,"alt":42,"height":1354,"url":1355,"width":1232},"27627136",823,"https://livestorm.imgix.net/1127/1634562861-test-webcam-or-microphone.jpg","test-webcam-microphone","Test your webcam and microphone before hosting a live event to ensure you sound and look your best. Here's how to do it in a few simple steps.","How to Test Your Microphone and Camera: 7 Ways to Check",{"id":1360,"_firstPublishedAt":1361,"_updatedAt":1362,"blogPostCategory":1363,"content":1368,"coverImage":42,"coverWithImgix":1440,"date":1446,"slug":1447,"subtitle":1448,"title":1449},"109888911","2022-03-10T10:53:43+01:00","2025-02-15T15:07:37+01:00",[1364],{"id":1365,"name":1366,"slug":1367},"120138866","Remote communication","remote-communication",[1369,1372,1375,1376,1379,1380,1383,1384,1387,1388,1391,1392,1395,1396,1399,1400,1403,1404,1407,1408,1411,1412,1415,1418,1421,1422,1425,1426,1429,1430,1433,1434,1437],{"__typename":1174,"id":1370,"text":1371},"109888974","Hosting a virtual event on a large or small scale can be daunting. You have to worry about the tech, the budget, and most importantly — the attendees. Keeping your attendees interested, comfortable, and engaged is essential to success.\n\nThe best [virtual event platforms](https://livestorm.co/virtual-event-software) will offer features like breakout rooms, polling and Q&A, social media integration, and even interactive features to keep your attendees engaged. Whether you're hosting a networking event, customer or employee training, or even a virtual trade show, virtual event platforms make it easy to engage your audience no matter where they are.\n\nThat's why we've put together this list of the best virtual event platforms, based on features, pricing, and their best use cases",{"__typename":1174,"id":1373,"text":1374},"109888980","## 9 Best **virtual event tools** to host any online event\n\nWhether you’re planning a small webinar or a large conference, there’s an online platform that’s best for you. Here are nine of the best virtual event platforms to consider for your next event:\n\n1. Livestorm: Best all-in-one virtual tool\n2. Zoom Events: Best enterprise event platform\n3. Hubilo: Best virtual trade show software\n4. Hoppier: Best platform for a virtual party\n5. vFairs: Best virtual platform for networking\n6. BigMarker: Best for industry conventions\n7. ON24: Best for AI-powered events\n8. Airmeet: Best for hybrid events\n9. Whova: Best for virtual and in-person event management\n\n### 1. **Livestorm**: Best all-in-one virtual event tool\n\nLivestorm is a browser-based [virtual engagement platform](https://livestorm.co/virtual-event-software) with a strong set of engagement features designed to boost interaction among participants. Businesses can easily connect with customers, employees, and partners using Livestorm’s intuitive interface.",{"__typename":1181},{"__typename":1174,"id":1377,"text":1378},"109888982","#### Key features\n\n* **Customizable registration pages** help boost your branding and user experience.\n* **Analytics dashboards** collect [success metrics for your virtual event](https://livestorm.co/blog/virtual-event-success-metrics), like the number of event attendees, sessions, replay views, traffic data, and technical information like the browser or any other custom field that you added to the registration form.\n* **CRM integrations** with tools like Salesforce and Zapier sync participant contact information and help you follow up after your event.\n* **Real-time engagement features** like chat, polls, and Q&A make your virtual events interactive and help audiences connect.\n* **Handouts plugin** enables file sharing during events so your attendees don’t miss anything important.\n* **Automatic recordings** help with on-demand content delivery and repurposing recordings post-event.\n* **Easy room access** as attendees don't need to download the software onto their devices.\n\n#### Best use cases\n\nLivestorm is ideal for businesses that need to [host live streaming events](https://livestorm.co/use-cases/live-events) where participant engagement is key—like webinars, online courses, product demos, customer training, and podcast interviews.\n\n#### Pricing\n\nLivestorm has a free plan that supports events with up to 30 live attendees lasting up to 20 minutes. Paid plans start at $79 for events with 100 live attendees lasting up to four ours. Enterprise plans support up to 3,000 attendees and sessions up to 12 hours.\n\n### 2. **Zoom Events**: Best enterprise event platform\n\nLike Livestorm, [Zoom](https://livestorm.co/blog/best-zoom-alternatives) makes creating a virtual event simple with customization options, data analytics, and event landing pages. It offers a stable platform with engagement features for free, paid, live, and on-demand events. Zoom also offers one-click meeting accessibility for participants.",{"__typename":1181},{"__typename":1174,"id":1381,"text":1382},"109889327"," #### Key features\n\n* **Screen sharing** lets you collaborate with colleagues, clients, and partners.\n* **Integrates with a wide range of business tools** like Slack, Google Calendar, Shopify, and Salesforce.\n* **Recorded meetings** can be shared with those who couldn’t register or as training resources within teams.\n* **Mobile app** lets users connect from anywhere.\n\n#### Best use cases\n\nZoom Events is best suited for enterprise teams planning to host large multi-day conferences with expo features and sponsorships.\n\n#### Pricing\n\nZoom's free plan includes all the basic features you would need to host virtual meetings up to 40 minutes long. Paid plans start at $149 per month for events with up to 100 attendees.",{"__typename":1216},{"__typename":1174,"id":1385,"text":1386},"GMBDQlkaRUqkY3NMcBEiew","\n\n#### Key features\n\n\n\n#### Best use cases\n\n\n\n#### Pricing\n\n \n\n### 6. ",{"__typename":1181},{"__typename":1174,"id":1389,"text":1390},"143503274","#### Key features\n\n* **Interactive features** like live chat, Q&A, and polls enable engaging virtual events.\n* **Public API** lets you connect Hubilo to custom applications.\n* **Integrates with popular CRM and marketing automation tools** including HubSpot, MailChimp, Salesforce, and Typeform.\n* **Custom branding** features let you showcase your brand along with those of your sponsors and event partners.\n\n#### Best use cases\n\nHubilo is best for event planners looking for a flexible solution that supports both engaging events and impactful sponsorships.\n\n#### Pricing\n\nHubilo offers three pricing plans, but the lower tier plans are designed for hosting webinars. Only the enterprise plan is geared toward virtual events. This plan doesn't have standard pricing, so you'd need to contact Hubilo's sales team for a quote. \n\n### 4. **Hoppier**: Best platform for a virtual party\n\nHoppier gives hosts the chance to create Hoppier virtual cards attendees can use to get delivered to their door meals, drinks, and gifts. It's a fun way to host remote Friday lunches with your team and work celebrations, corporate gifting, and guest catering.",{"__typename":1181},{"__typename":1174,"id":1393,"text":1394},"143503276","#### Key features\n\n* Virtual cards let you customize who receives it, how much, and for what.\n* Partners with vendors across 60+ countries so you can ship anywhere.\n* Refunds are made for unspent money automatically.\n\n#### Best use cases\n\nHoppier is suited for almost any type of virtual event with lunch and gifts for attendees. \n\n#### Pricing\n\nHoppier doesn't list pricing publicly. But based on user reviews, the platform charges $5 per person per month. For a custom quote, you'd need to contact Hoppier's sales team.\n\n### 5. **vFairs**: Best virtual platform for networking\n\nvFairs emphasizes virtual environments rather than virtual events themselves. It comes with a 3D lobby that directs attendees to different areas of your event. Participants can explore virtual venues like they would in the real world. vFair makes it easier for attendees to find and connect with the right people. ",{"__typename":1181},{"__typename":1174,"id":1397,"text":1398},"SaHDu2tWT6CV8mn7lir4cw","#### Key features\n\n* 3D lobby area with a directory that lets attendees navigate to virtual venues like exhibit halls, auditoriums, and networking rooms.\n* Leaderboards engage attendees to participate in activities and earn rewards.\n* Customizable registration forms and booth templates let you add any data-input field you need.\n* Analytics dashboard collects metrics like event registrations and turnout.\n\n#### Best use cases\n\nvFairs is best suited for events like virtual job fairs, trade exhibits, seminars, and conferences.\n\n#### Pricing\n\nvFairs does not list its pricing on its website. But you can connect with their team for a quote tailored to your needs.\n\n### 6. **BigMarker**: Best for industry conventions\n\n[BigMarker](https://livestorm.co/webinar-software-comparison/livestorm-vs-bigmarker) can host everything from webinars and virtual events to hybrid and in-person events. It's ideal for large-scale conferences and industry conventions.",{"__typename":1181},{"__typename":1174,"id":1401,"text":1402},"143503272","\n\n#### Key features\n\n* **Networking features** like breakout rooms and AI-driven matchmaking to help attendees get more value from the event.\n* **Gamification features** to boost engagement, including a leaderboard and prize packs from sponsors.\n* **Media hubs** where you can publish on-demand videos and other relevant content for participants.\n\n\n#### Best use cases\n\nWhile BigMarker can support virtual events, it's a better fit for businesses that regularly host hybrid conferences and conventions with 10,000+ attendees.\n\n#### Pricing\n\nBigMarker has separate plans for webinars and events, and it's possible to purchase a single, multi- or unlimited event license. All plans have custom pricing.\n\n### 7. **ON24**: Best for AI-powered events\n\n[ON24](https://livestorm.co/webinar-software-comparison/livestorm-vs-on24) is an intelligent engagement platform designed for hosting virtual events and webinars. In addition to its many engagement features, ON24 offers personalized event experiences and AI tools to simplify event promotion.",{"__typename":1181},{"__typename":1174,"id":1405,"text":1406},"143503771","#### Key features\n\n* **Engagement features** like polls, live chat, and networking lounges.\n* **AI tools** to generate event content that you can publish across marketing channels.\n* **Content hub** for building personalized resource center with on-demand content.\n* \n#### Best use cases\n\nON24 works well for hosting engaging virtual events and webinars. But because it has limited branding and customization tools, it's less ideal for events with sponsors or ticketed sessions.\n\n#### Pricing\n\nON24 doesn't list pricing publicly. You'd need to contact the ON24 sales team for a custom quote.\n \n\n### 8. **Airmeet**: Best for hybrid events\n\nAirmeet is a great solution for small and medium-sized organizations wanting to run virtual and hybrid meetups, virtual fairs, summits, and conferences. It supports interactive hybrid, in-person, and virtual events for audiences up to 10,000.",{"__typename":1181},{"__typename":1174,"id":1409,"text":1410},"143503773","#### Key features\n\n* **Personalized agendas** with options for participants to create their own schedules for multi-track events.\n* **Networking and lead generation tools** like meeting schedulers, a backstage area, and 1:1 DMs.\n* **Ticketing options** that let you set up session-level access and create multiple tiers for different attendee types.\n\n#### Best use cases\n\nAirmeet is best for hybrid events and multi-track virtual events designed for large audiences of up to 10,000 people.\n\n#### Pricing\n\nAirmeet's webinar plans start at $199 per month. However, the platform's event plans have custom pricing.\n\n### 9. **Whova**: Best for virtual and in-person event management\n\nWhova is an all-in-one event management platform that supports virtual, hybrid, and in-person events. From sponsorship tools and engagement features to name badges and check-in options, it has what you need to streamline almost any type of event—including conferences, trade shows, and expos.",{"__typename":1181},{"__typename":1174,"id":1413,"text":1414},"VKd-vd7bSCCbzHXwFeUWpw","#### Key features\n* **Sponsorship tools** that help sponsors generate leads, engage participants, and boost ROI.\n* **Monetization options** including multiple ticket types, early bird pricing, add-ons, and invite-only event tickets.\n* **Mobile apps** to boost attendee engagement during conferences and trade shows.\n\n#### Best use cases\n\nWhile Whova fully supports virtual events, its in-person features make it ideal for hybrid events like community events, industry expos, and trade shows.\n\n#### Pricing\n\nWhova doesn't list pricing publicly. To get a custom quote for your event needs, you'd need to contact Whova's sales team.",{"__typename":1174,"id":1416,"text":1417},"HCC0QcE4SOGOnU5OJFI75w","## What to look for in a virtual event or virtual conference platform\n\nHere's what to look for when choosing a virtual event platform\n\n### 1. User-friendly interface for easy navigation\n\nParticipants should be able to easily find their way around the registration process, explore the event, and connect with other attendees and hosts. Brands, sponsors, and hosts should find it easy to set up virtual booths, customize them to match their branding, and connect with participants.\n\nThe software should also make tracking registrations and engagement metrics seamless. It should allow viewers and speakers alike to participate via an easy-to-use browser link without requiring an app download.\n\n### 2. Engagement features for easy interaction\n\nThe best online event software should offer features that help participants network with each other. These could include live chat, video conferencing, breakout rooms, and Q&A sessions.\n\nLivestorm is built to engage audiences of any size. Our virtual conferencing software has in-room engagement features to keep audiences entertained and host successful virtual events.\n\n### 3. Automated event recordings\n\nWhen you host online events, you'll want to think beyond the livestream. The best software platforms record events automatically so you can share the content with viewers who couldn't attend live sessions or [repurpose the content](https://livestorm.co/blog/repurpose-content) into blog posts or social media posts.\n\n### 4. Analytics and reporting\n\nThe top software should have an analytics dashboard that lets you track registrations, viewers, and engagement metrics. This data can help you understand what works and what doesn't so you can make necessary changes for future events.\n\n### 5. Customization options and sponsor engagement\n\nThe right software for your event should offer enough customization options to help you match your branding across all aspects of the event like registration pages and virtual booths.\n\nIt should also offer features like sponsor-branded feeds, dedicated sponsor pages, and chat rooms so attendees can connect with the right people.\n\n### 6. Integration with other tools\n\nIf you're looking to seamlessly plan events, you need a virtual conference platform that integrates with the tools you're already using—like your CRM, email marketing platform, and payment processor. Seamless integration with your marketing and sales tech stack will help make the event management process smoother.",{"__typename":1174,"id":1419,"text":1420},"YaB7KEmdR-aPB-4we952tg","## What are the different kinds of **virtual events?** \n\nEvents like webinars, training sessions, and online courses come in all shapes and sizes. Here are some of the most popular event types to consider hosting.\n\n### Industry conferences and presentations\n\nPresentations from keynote speakers, experts, and analysts are a mainstay of many [virtual conferences](https://livestorm.co/blog/virtual-conference). These are large-scale events that take place over several days and attract hundreds or even thousands of attendees.",{"__typename":1181},{"__typename":1174,"id":1423,"text":1424},"NQznFp9PTJSFtmnc9BgjFg","### Webinars\n\nWebinars are typically one-to-many presentations that last for an hour or less. They’re a great way for businesses, educators, exhibitors, and other experts to share information and generate leads.",{"__typename":1186},{"__typename":1174,"id":1427,"text":1428},"ZQYno7C_Q6Gz-0R4H01-jA","### Professional onboarding and training\n\nNew employees need to be trained on company processes, products, and culture. The same goes for ongoing professional development for existing employees. These sessions are often led by in-house subject matter experts involve small groups for hands-on learning.\n\n### Customer training\n\nProduct and customer support teams usually act as the event organizers for these sessions, hosting them to help customers get the most out of their purchases. They might include product demonstrations, how-to guides, and customer success stories. These sessions are often interactive, with plenty of time for questions and answers.\n\n### Recruitment fairs\n\nRecruitment fairs bring together job seekers and employers for a day or more of networking, interviewing, and information sharing. These [virtual recruiting events](https://livestorm.co/blog/virtual-recruiting-events) are usually hosted by colleges, universities, and professional organizations.\n\n### Product demos\n\nBusinesses launching a new product or service often hold an online event to generate buzz and interest. These [product demos](https://livestorm.co/blog/product-demo-video) might include a keynote presentation, panel discussion, and Q&A with the product team.\n\n### Workshops\n\nVirtual workshops provide a hands-on learning experience led by an expert instructor. Hackathons, coding boot camps, and cooking classes are all examples of workshops. These are ideal for business professionals, students, hobbyists, and DIYers who want to learn new skills.",{"__typename":1181},{"__typename":1174,"id":1431,"text":1432},"HcJnbBaQTUqq5AJDAcFRcQ","### Online courses\n\nRemote and distance learning is a great way for businesses and educators to share knowledge with a global audience. There are many online learning websites that offer courses on everything from marketing to programming. \n\nOnline courses can be self-paced, focusing on reading materials, interactive modules, and quizzes, but the best ones will include virtual events like pre-recorded lectures, and live Q&A sessions or panel discussions.\n\n### Hybrid learning\n\nHybrid events combine the best of both worlds: the convenience of online learning like pre-recorded lectures, or online courses with the touch of in-person teaching like lectures, or seminars.",{"__typename":1181},{"__typename":1174,"id":1435,"text":1436},"SEaYKI7ATbCsicAcv23meQ","### Q&As\n\nQ&A sessions help engage with an audience and get feedback on your products, services, or ideas. They can be live or recorded and moderated by an expert panel or a single host.\n\n### Team meetings\n\nStaying connected with colleagues, clients, and partners is essential for any business. Online events like team meetings, brainstorms, and all-hands calls help keep everyone on the same page.",{"__typename":1174,"id":1438,"text":1439},"143503775","## Choose Livestorm as your **virtual event software**\n\nThe top online event platforms make it easy to host any type of event. From all-hands team meetings to virtual hiring events to webinars with business partners to industry conferences with guest speakers the best software helps you deliver an impactful, engaging experience that drives business results.\n\nWhen you want a tool that can do it all, Livestorm is the best video conference software. Livestorm is packed with features designed to make online events more engaging and leverages event data so you can optimize conferences, meetings, and educational sessions for future success.\n\n[Sign up for a Livestorm account](https://app.livestorm.co/#/signup) and set up your next online event today.\n\n## **Frequently asked questions** about virtual event platforms\n\n### What is a virtual event platform?\n\nA virtual event platform is a software tool that helps you host and manage online events. This event technology provides everything you need to create an engaging virtual experience for your attendees, including registration forms, chat features, video conferencing, and branding options.\n\n### What are the best free virtual event platforms?\n\nThe best free virtual event platforms are Livestorm and Zoom. Livestorm has a great free tier that includes unlimited team members and 20-minute events with up to 30 live attendees. Zoom is free for events with up to 100 participants and 40 minutes per meeting. \n\n### What is a virtual networking platform?\n\nA virtual networking platform helps attendees connect with each other online. These platforms usually has features including live chat, Q&A sessions, and small group meetings.\n\n### Are virtual event platforms good for conferences?\n\nVirtual event platforms are a great option for conferences because they offer a way to connect with a larger audience without the need for physical space. With the right platform, you can create an engaging experience like keynote speeches, breakout sessions, and networking opportunities.\n\n### What’s the best virtual event platform for engagement? \n\nThe best virtual event platform for engagement is Livestorm. Engagement features like live polls, chat, and Q&A make it easy for attendees to interact with each other and the speakers.\n\n### How do you budget for a virtual conference?\n\nTo budget for a virtual conference, first, think about your costs. For example, costs for promotion, ads, speaker fees, swag (if applicable), and the investment in a virtual event platform. Then, work out how much you can pull in from sponsors and registrations and whether this income will allow you to achieve your target event ROI.",{"id":1441,"alt":1442,"height":1443,"url":1444,"width":1445},"43558344","woman attending a virtual event",3933,"https://livestorm.imgix.net/1127/1646155283-pexels-ketut-subiyanto-4474047.jpg",5899,"2025-02-17","best-virtual-event-platforms","Find the best virtual event platform to make large-scale conferences, small team meetings, and other online events seamless.","9 Best Virtual Event Platforms for 2025 [Detailed Reviews]",{"id":447,"trackingBreadcrumbTitle":453},{"id":368,"trackingBreadcrumbTitle":1452},"Home",{"id":6,"alternativeVersions":1454,"slug":13,"seoTitle":20,"seoDescription":21,"isHighlighted":22,"category":1459,"infoTitle":32,"infoDescription":33,"heroTitle":34,"heroDescription":35,"heroImage":1463,"contentTitle":40,"contentDescription":41,"demoImage":42,"demoVideo":1464,"demoSteps":1466,"featuresTag":60,"featuresTitle":61,"featuresDescription":62,"featuresItems":1470,"benefitsTag":60,"benefitsTitle":76,"benefitsDescription":60,"benefitsItems":1474,"tryAiFeaturesTitle":94,"tryAiFeaturesDescription":95,"faqItems":1479,"exploreTitle":113,"exploreDescription":114,"exploreItems":1484,"trackNameFallback":34,"trackName":60,"trackingBreadcrumbTitle":60},[1455,1456,1457,1458],{"locale":9,"value":10},{"locale":12,"value":13},{"locale":15,"value":16},{"locale":18,"value":19},{"id":24,"name":25,"primaryColor":1460,"secondaryColor":1461,"tertiaryColor":1462},{"hex":27},{"hex":29},{"hex":31},{"alt":37,"height":38,"url":39,"width":38},{"video":1465},{"streamingUrl":45,"thumbnailUrl":46},[1467,1468,1469],{"id":49,"title":50,"text":51},{"id":53,"title":54,"text":55},{"id":57,"title":58,"text":59},[1471,1472,1473],{"id":65,"image":42,"title":66,"text":67},{"id":69,"image":42,"title":70,"text":71},{"id":73,"image":42,"title":74,"text":75},[1475,1476,1477,1478],{"id":79,"title":80,"text":81},{"id":83,"title":84,"text":85},{"id":87,"title":88,"text":89},{"id":91,"title":92,"text":93},[1480,1481,1482,1483],{"id":98,"title":99,"text":100},{"id":102,"title":103,"text":104},{"id":106,"title":107,"text":108},{"id":110,"title":111,"text":112},[],{"id":413,"seoTitle":1486,"seoDescription":1487,"heroTitle":1488,"heroDescription":1489,"solutionsTitle":1490,"solutionsJobs":1491,"otherFeaturesTitle":1521,"otherFeaturesDescription":1522,"metricsTitle":1523,"metricsDescription":1524,"metricsKeyNumbers":1525,"customers":1563,"faqItems":1596,"relatedPostsTitle":1604,"relatedPostsItems":1605,"trackName":1811,"trackingBreadcrumbTitle":1811,"exploreTitle":113,"exploreDescription":114,"exploreItems":1812},"AI-Powered Webinars: Revolutionizing Video Conferencing with Smart Features","Elevate your online events with our cutting-edge AI-features webinar platform. Experience transcription, automated summaries, and content repurposing for more engaging events.","Unlock your webinar\u2028potential with AI","Livestorm AI expands your skills and frees up your time throughout your webinar journey: from planning and hosting to post-event insights.","Solutions for",[1492,1499,1504,1509,1514],{"id":1493,"title":1494,"category":1495},"DldbRimuR2mvWdLTPj5vVw","Webinar Expert",{"id":1496,"color":1497},"90318372",{"hex":1498},"#F1C0C1",{"id":1500,"title":1501,"category":1502},"eKwpIVwZSSWNpsU3f7-xcw","Content Strategist",{"id":24,"color":1503},{"hex":31},{"id":1505,"title":1506,"category":1507},"IrDLy4X7RpqIPXIgu9PbWA","Video Producer",{"id":1126,"color":1508},{"hex":1133},{"id":1510,"title":1511,"category":1512},"RYI2CIe0Ry-A1zVOwuQxGw","Event Manager",{"id":24,"color":1513},{"hex":31},{"id":1515,"title":1516,"category":1517},"KwAyEhkqTYONKUCRN78WUA","Data Analyst",{"id":1518,"color":1519},"90318377",{"hex":1520},"#DCE6FE","Other AI features","Expand your toolkit with these powerful AI capabilities.","What our *customer say*","Real results. Real impact. See how our AI features are making a difference.",[1526,1536,1541,1550,1555],{"ofType":1527,"id":1528,"illustration":1529,"title":1534,"text":1535},"MoleculeKeyNumberRecord","cfe-wCipTMe7c8E_Maqslg",{"alt":1530,"height":1531,"url":1532,"width":1533},"53% higher attendance rate on Livestorm",612,"https://livestorm.imgix.net/1127/1701936611-arrow.png",924,"9000","active users have seen AI Transcript",{"ofType":1537,"id":1538,"title":1539,"text":1540},"MoleculeRecommendedByRecord","On-DBVWoQ5ykkARQtHE9Ew",46,"of our active users have tried AI Content Repurposing",{"ofType":1527,"id":1542,"illustration":1543,"title":1548,"text":1549},"eRZsHQrtTJyhq5S_E_YReA",{"alt":1544,"height":1545,"url":1546,"width":1547},"80% time savings after switching to Livestorm.",554,"https://livestorm.imgix.net/1127/1701936596-timer.png",644,"42 %","have viewed AI Content Repurposing 6+ time",{"ofType":1551,"id":1552,"title":1553,"text":1554},"TitleTextRecord","aq-c2M7CTKW9ozYMp-7iGw","596","user sessions have generated AI Transcript",{"ofType":1527,"id":1556,"illustration":1557,"title":1561,"text":1562},"enPl9BrrTvWgBJ7KPQJpkA",{"alt":1558,"height":1531,"url":1559,"width":1560},"5000+ customers worldwide","https://livestorm.imgix.net/1127/1701936505-world.png",858,"96","languages are supported by AI Captions and Transcripts",[1564,1570,1577,1582,1589],{"id":1565,"logo":1566,"name":573},"123829412",{"height":1567,"url":1568,"width":1569},128,"https://livestorm.imgix.net/1127/1661263012-zapier.png",288,{"id":1571,"logo":1572,"name":1576},"do_74kJUS4u5_-h7CdGLBg",{"height":1573,"url":1574,"width":1575},735,"https://livestorm.imgix.net/1127/1753426154-bpifrance_logo-svg.png",2560,"BPIFrance",{"id":1578,"logo":1579,"name":1581},"32506415",{"height":327,"url":1580,"width":329},"https://livestorm.imgix.net/1127/1624030075-qonto.png","Qonto",{"id":1583,"logo":1584,"name":1588},"48633315",{"height":1585,"url":1586,"width":1587},766,"https://livestorm.imgix.net/1127/1753426001-51c0ba3cbf5680eoc_purple.png",10028,"OpenClassrooms",{"id":1590,"logo":1591,"name":1595},"frwqGlWyTz6gnCinCS45cQ",{"height":1592,"url":1593,"width":1594},230,"https://livestorm.imgix.net/1127/1753692435-afd_logo.png",520,"AFD",[1597,1601,1602,1603],{"id":1598,"title":1599,"text":1600},"AWUEOf5jTRe4Yn6LfwZcbA","What is Livestorm’s AI ethics policy?","\u003Cp>Livestorm commits to responsible AI use, focused on transparency, user rights, and human oversight. No automated decisions are made without human supervision.\u003C!-- notionvc: 47ec9044-ccf2-424c-acfd-33fe16a49aa4 -->\u003C/p>",{"id":102,"title":103,"text":104},{"id":106,"title":107,"text":108},{"id":110,"title":111,"text":112},"Curious about how AI is changing the game? Get inspired! ",[1606,1666,1731,1770],{"id":1607,"_firstPublishedAt":1608,"_updatedAt":1609,"blogPostCategory":1610,"content":1612,"coverImage":42,"coverWithImgix":1656,"date":1662,"slug":1663,"subtitle":1664,"title":1665},"ZVnys46eTwamnojupw-vjg","2025-01-28T16:52:35+01:00","2025-02-28T17:19:01+01:00",[1611],{"id":1171,"name":782,"slug":783},[1613,1616,1617,1620,1621,1624,1625,1628,1629,1632,1633,1636,1637,1640,1641,1644,1645,1648,1649,1652,1653],{"__typename":1174,"id":1614,"text":1615},"FuUsfxmISDeAdHxzAvqx5Q","AI has transformed B2B marketing, changing how companies develop campaigns, create content, and connect with prospects. For B2B marketers, leveraging AI is no longer optional. Instead, it's now essential.\n\nTo get measurable results, you need to know how and when to implement this technology. In this article, we explore use cases and tools to inspire your approach, tips to overcome common challenges, and best practices to set up your team for success.\n\n\n## What is AI marketing?\n\n**AI marketing is the process of using artificial intelligence to plan, implement, or analyze promotional efforts. AI-powered tools use machine learning (ML) and natural language processing (NLP) capabilities to set up campaigns, create content, and optimize results.**\n\nWhile there are countless AI tools and tactics to consider, marketing teams typically gain the biggest benefits from predictive AI and generative AI solutions.\n\n\n### Predictive AI\n\nPredictive AI tools analyze datasets, using ML technologies to identify patterns and anticipate outcomes. They're helpful for evaluating campaign data and modeling results based on different scenarios or budgets. You can use predictive AI tools to plan future campaigns or optimize existing marketing efforts across channels and platforms.\n\n\n### Generative AI\n\nGenerative AI tools use NLP technologies to create text, image, and video content. They train on large language models (LLMs), learning to identify patterns in existing content and using them to create new content. You can use them to generate campaign content, including everything from messaging to creatives.",{"__typename":1181},{"__typename":1174,"id":1618,"text":1619},"GlcTqYPpS3uCs2S1ugNb6w","## Use cases for AI marketing\n\nBetween predictive and generative AI, there are plenty of ways to incorporate these solutions into your digital marketing strategy.\n\nAnd if you're like most marketers, deciding how and when to use AI is a top priority. **AI implementation is the most important initiative for marketers, according to the ninth edition of the [Salesforce State of Marketing](https://www.salesforce.com/news/stories/marketing-trends-ai-data/) report.**\n\nLet's look at some of the most common [B2B marketing](https://livestorm.co/blog/b2b-marketing-strategies) use cases and examples of AI in marketing.\n\n\n### Perform market research\n\nAs your company grows, you'll inevitably have questions about how to expand audience and which marketing platforms or channels to use. **AI assistants can help with market research by automating much of the data collection and analysis.**\n\nFor example, chatbots like ChatGPT and Claude are designed to answer questions, help you think through problems, and suggest courses of action. These AI assistants can:\n\n\n\n* Develop surveys for your target audience\n* Analyze interviews with potential customers\n* Synthesize data and pinpoint insights\n* Source data and research target audiences and marketing channels\n* Create a timeline for expanding into new markets\n* Perform competitor analysis and identify opportunities\n\nBecause they handle so many manual marketing tasks, these tools free up time so your team can focus on creating lead and [demand generation content](https://livestorm.co/blog/demand-generation-tactics) and implementing an effective marketing strategy.\n\n\n### Have conversations with customers\n\nAI chatbots aren't just for internal use. **Many chatbots can also interface with prospects and customers, helping you market and sell products and services more efficiently on your website or social media profiles.**\n\nAt Livestorm, we use Intercom to connect with website visitors. Our Intercom assistant invites prospects to send a message, suggests common questions to ask, and automatically answers them.",{"__typename":1181},{"__typename":1174,"id":1622,"text":1623},"YMPrDo1CR-usav6Zrpo7HA","The assistant also shares tips to get started with Livestorm and prompts new visitors to create an account. Plus, it gives visitors the option to watch an on-demand demo or schedule a live demo with our sales team.\n\n\n### Generate marketing content\n\nFrom social media posts to ad copy to email newsletters, digital marketing campaigns require a *lot* of content. Many marketers are using AI to generate outlines or polish drafts, making it possible to build campaigns in less time.\n\n**With Livestorm's [webinar tools](https://livestorm.co/tools), you can plan your [video marketing](https://livestorm.co/resources/guides/video-marketing) in a fraction of the time you'd need to outline and script videos manually.** As a result, your team can share knowledge and connect with customers more efficiently.\n\nOur [webinar outline generator](https://livestorm.co/tools/webinar-title-outline-generator) suggests titles and helps you fine-tune your angle in seconds. All you have to do is input the topic and a short description of your webinar idea.",{"__typename":1181},{"__typename":1174,"id":1626,"text":1627},"P0txFGefSkeQCltJU28Csw","Then, prompt it to create a complete webinar outline based on your idea. In just a few seconds, it suggests a framework, develops key takeaways, and even designates time for a Q&A session with the audience.",{"__typename":1181},{"__typename":1174,"id":1630,"text":1631},"CdZYyO66T02F3hHa8Yn4qg","**You can save even more time with our [webinar script generator](https://livestorm.co/tools/script-generator). Enter your topic and idea, select the video format, and generate a full script in minutes.**",{"__typename":1181},{"__typename":1174,"id":1634,"text":1635},"fz3jZbFvS_2kgsf1de-a1g","In addition to webinars, our script generator also works for social media marketing — including YouTube videos, LinkedIn content, and Instagram videos.\n\n\n### Repurpose content into new formats\n\nProducing marketing content often requires a ton of time and resources. For example, producing a webinar requires multiple speakers to prepare talking points, share resources, and present to a live audience.\n\nMaking [webinars available on demand](https://livestorm.co/webinar-software/on-demand-webinars) is a great way to get more mileage from your video content. But **you can get even more value from your content by transforming the original material into new formats**.\n\nFor example, you can [repurpose content](https://livestorm.co/blog/repurpose-content) from a webinar into short-form videos. You can turn podcast episodes into blog posts. And you can transform blog posts into social media content.\n\nWhen you [host webinars](https://livestorm.co/blog/host-webinar) with Livestorm, generating post-event content is easy. Just record the session with Livestorm's [webinar software](https://livestorm.co/webinar-software). After the webinar wraps up, click to create new content from the event.",{"__typename":1181},{"__typename":1174,"id":1638,"text":1639},"Za6IdCGvS5ukqAkdhuTIZQ","Powered by AI, our content generator automatically creates the following assets:\n\n\n\n* **Summary of the webinar**, which covers the key points and notable quotes from speakers. You can use this summary when you make the webinar available on demand.\n* **Transcript of the event**, which includes the entire dialog with timestamps. If you embed the webinar on your website, you can display the transcript to make the content easier to search. You can also upload the transcript to another AI marketing solution and create content based on a custom prompt.\n* **Blog post**, which turns your video content into an article that's ready to publish. You can upload it directly to your website or edit the piece and add your own insights. Don't forget to embed the video.\n* **Email draft**, which generates subject lines and summarizes the webinar. You can transfer this content directly to your email marketing platform to show subscribers what they missed — and invite them to watch the on-demand video.\n* **Social media posts**, which summarize the video content for LinkedIn, Facebook, and X. You can copy the posts and publish them directly to each social media platform to promote your webinar.\n\n\n### Evaluate marketing campaign results\n\nMarketing analytics are essential for understanding how well your strategy is working. But reviewing raw data can be time-consuming, which may slow down your decision-making process and cause you to miss out on key opportunities to develop more successful campaigns.\n\n**Many AI technologies can collect and analyze campaign data, automatically providing insights and suggesting next steps. You can use the insights to optimize existing campaigns and inform future marketing practices.**\n\nLivestorm's [Video Engagement Score calculator](https://video-engagement.org/score-calculator) makes it easy to gauge the success of your webinar events. You'll need to provide data on the audience size, the event duration, and the audience engagement.\n\nThen, our tool automatically calculates a Video Engagement Score and compares your results to other webinars so you can see how your event compares to others.",{"__typename":1181},{"__typename":1174,"id":1642,"text":1643},"LBgSWyTnSoyFa7r-iwN-9Q","It breaks down elements like attendance and messaging, assigning you a score for each. It also compares your numbers to the average score and generates suggestions for improving your scores in future webinars.",{"__typename":1181},{"__typename":1174,"id":1646,"text":1647},"DK-3nkouRIa2K-xRWP-JGw","### Develop audience segments\n\nAs you optimize your marketing campaigns, you may want to develop more tailored targeting. This way, you can create custom marketing messages for specific customer segments, develop personalized content for [account-based marketing campaigns](https://livestorm.co/blog/account-based-marketing-campaigns), and achieve marketing goals that are more ambitious.\n\n**Many AI analytics tools can analyze customer data and predict future behavior. They use these insights to develop audience segments, allowing you to target customers based on shared traits like location or behavior.**\n\nThen, you can add these audiences to your campaigns, taking actions like sending email marketing campaigns to specific customer groups or targeting certain segments with ads.\n\n\n## How using AI can benefit your marketing strategy\n\nAs you consider investing in AI applications in marketing, you need to know how this technology benefits your strategy. The biggest perks from AI capabilities include enhanced analysis, efficiency, and ROI.\n\n\n### Increased efficiency\n\nIf your [marketing team](https://livestorm.co/teams/marketing) has been feeling the pressure to do more with less, AI can help. With the right AI tools, your team can accomplish more in less time, improving efficiency and productivity.\n\nIn fact, **75% of marketers use AI tools to reduce manual task time**, according to the HubSpot [AI Trends for Marketers Report](https://offers.hubspot.com/ai-marketing). In addition, 73% use AI to become more productive, while 73% use it so they can focus their energy on more important tasks.\n\nFor example, Livestorm's webinar tools help you generate titles, outlines, and scripts in minutes rather than hours. With all that extra time, you can fine-tune your script, plan your promotion, or set up additional events.\n\n\n### Advanced analysis\n\nAI-powered solutions can analyze marketing data instantly. Yet most can do more than just evaluate existing data. Many AI tools can also model future performance, helping you understand how your campaigns are likely to perform during certain time frames, with different budgets, or when targeting certain audiences.\n\nIn fact, **70% of marketers report that AI helps conduct better data analysis**, according to the HubSpot report. With this capability, you can make smarter data-driven decisions and improve campaign performance.\n\n\n### Improved ROI\n\nBecause the use of AI increases efficiency and enhances analysis, it has the potential to drive ROI across the organization. According to HubSpot, **68% of marketing leaders already report seeing ROI from their AI investments**.\n\nMany B2B businesses see additional opportunities. According to Salesforce, improving marketing ROI is a top three priority.",{"__typename":1181},{"__typename":1174,"id":1650,"text":1651},"anmGMbodTfGMyDE8n6lDRQ","## Top challenges of AI in marketing\n\nWhile many marketers are fully leveraging AI in marketing, they often struggle with some recurring issues. The biggest challenges of using AI in marketing focus on accuracy, originality, and privacy.\n\n\n### Accuracy issues\n\n**When you rely on AI algorithms for decision-making, inaccurate insights and incorrect models can point you in the wrong direction.** This can lead to poor campaign performance and missed opportunities to optimize ads or organic content.\n\nTo address these issues, first confirm that your data is accurate. Avoid human error by using native AI tools or [trusted integrations](https://livestorm.co/integrations) to analyze data.\n\nThen, take time to review the insights with your team. Consider factors like your marketing goals and campaign budgets when making a decision.\n\n\n### Originality challenges\n\nGenerative AI solutions use LLMs that train on existing text, image, and audio content. **As a result, using generative AI may result in material that doesn't look or sound completely original. This can downgrade the quality of your content.**\n\nTo address this issue, avoid publishing generative AI content as-is. Instead, take time to add a human touch to the content you generate with AI. For example, you can:\n\n\n\n* Include your team's first-hand insights to an AI-generated blog post\n* Insert your brand voice into AI-generated social media posts\n* Add your own editing flourishes to AI-generated short-form videos\n\n\n### Privacy concerns\n\n**One of the biggest perks of digital marketing AI solutions is the personalized insights they can generate. However, one of the biggest downsides of these tools is the privacy issues they can create.** \n\nSome AI-powered tools rely on customer data to predict future behavior or generate content. When choosing these tools, make sure they comply with data privacy guidelines like GDPR.\n\nWith Livestorm's AI solutions, you don't have to worry about these privacy concerns. Our content repurposing tool complies with GDPR regulations, and we store all our data within the EU.\n\n\n## Best practices for AI marketing\n\nWhether your team is new to AI or you're refining your approach, keep these best practices in mind to maximize the value of your AI marketing strategy.\n\n\n### Clarify goals for successful AI use\n\nMany software platforms offer AI capabilities. But it isn't always easy to know which are worth the investment.\n\n**Before you spend resources on tools or developing a policy, get clear on the goals you need to achieve.** For example, you might need to:\n\n\n\n* Generate text, image, or video content quickly with a small team\n* Repurpose content for different marketing channels on a small budget\n* Analyze [lead generation](https://livestorm.co/blog/b2b-lead-generation-best-practices) campaign data to make optimization decisions efficiently\n\nOnce you know what your team needs to achieve, you'll have an easier time creating a successful AI marketing strategy.\n\n\n### Create a framework for using AI\n\n**Don't depend on your team to decide when to use or avoid AI. Instead, establish a framework for using AI in marketing tasks.**\n\nAnalyze your team's current workflows and identify areas that need improvement. Then, create standard operating procedures (SOPs) for AI usage.\n\nFor example, you might advise your team to use AI to create drafts of content or produce marketing reports. Review your guidelines quarterly and revisit your usage.\n\n\n### Provide training for your team\n\n**AI models and solutions are changing quickly. Provide prompt training and regular updates to make sure your team knows how to leverage AI marketing tools to the fullest.**\n\nFor example, host training sessions when tools in your tech stack release major updates. Record the sessions and make them available on demand so your team can access them at any time.\n\nPlan monthly lunch and learn sessions for your marketing team. Invite team members to share how they're using artificial intelligence in marketing to inspire colleagues.",{"__typename":1181},{"__typename":1174,"id":1654,"text":1655},"DGpWr4P6TimxzqRj7BP8Ww","### Establish privacy standards\n\n**AI tools can create privacy issues with both organizational data and customer information. To avoid these issues, create and communicate privacy standards for everyone to follow.**\n\nConsider creating a list of approved tools to use for internal and external data. Require your legal or IT team to review any new tools your team is considering adding to the tech stack.\n\nCreate guidelines for the kind of data employees can input into AI tools. For example, you might caution your team against providing AI tools with confidential data.\n\n\n### Use the right AI marketing tools\n\nOnce you've established goals and guidelines, build your AI-powered tech stack. Test the AI features in the tools your team already uses. Then, explore new AI marketing platforms.\n\nLook for tools that have the capabilities you need and that easily integrate with your tech stack. This way, you'll make progress toward your marketing goals and also eliminate the need for time-consuming manual data transfers.\n\n\n## Livestorm for AI marketing\n\nThe marketing landscape is changing quickly. Livestorm makes planning live events and on-demand content faster and easier, handling everything from creating a [webinar outline](https://livestorm.co/blog/webinar-outline) to analyzing the event and repurposing the content.\n\nLivestorm's AI marketing tools help you:\n\n\n\n* Generate webinar titles and outlines to guide your video content\n* Create webinar scripts so everyone knows exactly what to say\n* Repurpose webinar content into social media posts, blog posts, and more\n* Analyze your Video Engagement Score to make your next webinar even better\n\nCurious how Livestorm's AI tools can transform your video marketing strategy? [Try our webinar tools](https://livestorm.co/tools) for free today.",{"id":1657,"alt":1658,"height":1659,"url":1660,"width":1661},"Ihg-3xCyRAy_WC2K3juCeQ","marketer using AI tools",627,"https://livestorm.imgix.net/1127/1740746726-ai-marketing.jpg",1200,"2025-02-28","what-is-ai-marketing","Learn how AI marketing transforms your strategy and benefits your brand. Get free tools, explore use cases, and review best practices for AI in marketing.","What Is AI Marketing? Challenges & Best Practices",{"id":1667,"_firstPublishedAt":1668,"_updatedAt":1669,"blogPostCategory":1670,"content":1672,"coverImage":42,"coverWithImgix":1724,"date":1305,"slug":1728,"subtitle":1729,"title":1730},"f0rip2ZFQIqJngFiilCV5Q","2024-10-21T15:10:38+02:00","2025-07-02T17:47:22+02:00",[1671],{"id":1171,"name":782,"slug":783},[1673,1676,1677,1680,1681,1684,1685,1688,1689,1692,1693,1696,1697,1700,1701,1704,1705,1708,1709,1712,1713,1716,1717,1720,1721],{"__typename":1174,"id":1674,"text":1675},"A01oKy2BRky5ZYXxh1p8Dg","Wish that podcast you spent hours producing could reach more listeners? Want to get your latest video series in front of more viewers? Repurposing makes it easier for your audience to consume your content and creates more value for the business.\n\nIn this article, we'll cover how to repurpose content, why you should prioritize this approach, and best practices to follow. We'll also include examples of repurposed content you can use to guide your strategy.\n\n\n## What is content repurposing?\n\n**Content repurposing is the process of reusing written, visual, audio, and video content across different channels, often by transforming it into new formats.** This practice makes the content accessible to a larger audience.\n\nIt's important to note that repurposing isn't the same as simply sharing content. **Repurposing generally involves modifying the content or changing its format—such as recapping a virtual event in an email newsletter.**\n\n\n## Why it's so important to repurpose content\n\nNeed to get buy-in for your content repurposing strategy? Here's why this approach is crucial for [marketing teams](https://livestorm.co/teams/marketing).",{"__typename":1191},{"__typename":1174,"id":1678,"text":1679},"N0HSzVc5TziuAHJj2wVkQA","### Reach a wider audience\n\n**One of the biggest perks of repurposing is the ability to get your content in front of more people.** For example, say your virtual event attracts 1,000 attendees—but your goal is to reach 1,500 people.\n\nYou can make progress toward that goal by turning sessions and takeaways into new content formats. Then, you can easily [promote your online event](https://livestorm.co/blog/14-ideas-for-promoting-your-next-online-event) across different marketing channels.\n\n\n### Connect with customers on new channels\n\nWant to get better results from your blog, podcast, or [video marketing](https://livestorm.co/resources/guides/video-marketing)? Producing more of the same content may not help you reach that goal.\n\nInstead, rethink your content marketing strategy and turn what you already have into new formats. This way you can **connect with your [ideal customer profile](https://livestorm.co/blog/ideal-customer-profile) (ICP) on more channels—such as sharing blog snippets on social media**.\n\n\n### Accelerate content production\n\nTo stand out in a crowded space, your brand has to be visible. That's why many brands pump out social media posts, infographics, and viral videos as fast as they possibly can.\n\nFor big firms with internal marketing teams, this might not present much of a problem. But for smaller, more agile players, creating enough content can be quite the challenge.\n\n**Repurposing is a great way to accelerate content production without sacrificing quality.** This approach allows you to produce a steady stream of content without breaking a sweat or getting left in the (digital) dust.\n\n\n### Increase conversion opportunities\n\nThe more content you publish across channels, the more opportunities you create for your audience to convert. In particular, repurposing videos can help increase conversions.\n\nThere's tons of evidence to show that adding a video marketing material boosts conversions. In fact, [38.6% of marketers consider video](https://blog.hubspot.com/marketing/landing-page-stats) **the most important landing page element for increasing conversions**.\n\nVideo is a great way to influence customer decisions. The format is engaging to watch, and it conveys messages quickly and colorfully without requiring the viewer to read or scroll. Think of it as a plug-and-play format that can quickly convince people to complete a specific action.\n\n\n### Reduce production costs\n\n[Repurposing webinar content](https://livestorm.co/blog/6-tips-reuse-repurpose-webinar-replays) is a great way to maximize the ROI of your content strategy. **Every time you rework existing content into a new platform or format, you save the time and money it would cost to create something brand new.**\n\nPlus, each new version amplifies the value of the original content. That's great news for your team's stress levels and the business's bottom line.\n\n\n## 11 Ways to repurpose content across marketing channels\n\nUse these ideas to repurpose content and get more value from your [B2B marketing strategy](https://livestorm.co/blog/b2b-marketing-strategies).",{"__typename":1191},{"__typename":1174,"id":1682,"text":1683},"Xro3YIjER32a5h7e40d4-g","### 1. Transform a webinar into a blog post\n\nWhen you want to drive more traffic to your webinars, turning them into blog posts is a smart solution. By optimizing blog posts for search, you can attract more traffic to your site and get more video views.\n\nTransforming a [video event](https://livestorm.co/blog/virtual-event-marketing-guide) into a blog post takes a little legwork, but the process is pretty straightforward. Download a recording of the event and transcribe the audio automatically.\n\nThen, use the transcript to build a blog draft. Embed the source video in the final post so that any interested viewers can click to watch.\n\nFor instance, this [blog post by Agorapulse](https://www.agorapulse.com/blog/how-to-use-ai-to-make-money/) transforms a virtual event into long-form written content. The blog post highlights takeaways and quotes from the speakers and includes a link to view the original video.\n\n\n### 2. Recap a webinar in an email newsletter\n\nYou can turn your event content into a newsletter using a similar process. Transcribe the audio and identify takeaways that are likely to capture your audience's attention. When you repurpose event content, Include a link to the recording so viewers can still watch, even if they couldn't attend the live event.\n\nFor example, Livestorm recently partnered with Customer.io and ChartMogul on a webinar covering [how to nurture and convert leads](https://app.livestorm.co/livestorm/nurture-convert-with-harmonized-digital-events-and-email) by aligning your digital events and email strategies.\n\nOur follow-up email features a brief recap with several highlights from the event. It also has a link to watch the video on demand, which allows us to get more mileage out of the event.",{"__typename":1181},{"__typename":1174,"id":1686,"text":1687},"fOI3ojiAQhG2oKu2cG7i8A","### 3. Cut long-form videos into short-form videos for social media\n\nLong-form videos and ultimate guides can be great for covering complex topics and sharing a lot of in-depth information. But viewers who usually consume short-form content may never see long-form videos in their feeds.\n\nFortunately, you can easily repurpose long-form videos into shorter pieces of social media content. Identify a few of the most compelling 15-second to 3-minute clips from the full version and turn them into short vertical videos.\n\nConsider adding captions to make them more accessible for viewers. Then, publish the short-form videos to different social media channels as YouTube shorts, TikTok videos, Instagram reels, or LinkedIn videos.\n\nFor instance, Surfe repurposed the long-form video below into this [YouTube short](https://www.youtube.com/shorts/xggbLPnGXps). The software company also published the short-form version of the video as a [LinkedIn video](https://www.linkedin.com/posts/surfe_salestips-salestools-upselling-activity-7247927198546825218-6f-J).",{"__typename":1191},{"__typename":1174,"id":1690,"text":1691},"XRqy_yCjSHSTdjFuN7zGDg","### 4. Restream a live event to other networks\n\nWant to attract the largest audience possible to your next virtual event? [Hosting webinars](https://livestorm.co/blog/host-webinar) via Livestorm is a great place to start.\n\nBut **when you [restream online events](https://livestorm.co/restreaming) to multiple channels, you make them accessible to even more viewers**. With Livestorm, you can simultaneously restream to up to five platforms, including social media platforms like YouTube, LinkedIn, Facebook, and X.\n\nFor example, we used Livestorm to host a [webinar about repurposing content](https://app.livestorm.co/livestorm/ways-to-repurpose-your-webinar-content). Then, we [restreamed the event to LinkedIn](https://www.linkedin.com/video/live/urn:li:ugcPost:7186363167780818944/) to maximize attendance.",{"__typename":1181},{"__typename":1174,"id":1694,"text":1695},"EeDttFaBTdayhdYV8P1_4g","### 5. Upload a virtual event to other networks\n\nDidn't make a plan to restream your virtual event as it happened? Don't worry: you can still repurpose it after the [event livestream](https://livestorm.co/blog/beginner-guide-livestreaming) ends.\n\nYou can always upload [pre-recorded webinars](https://livestorm.co/webinar-glossary/pre-recorded-webinar) to platforms that support long-form video like YouTube, Facebook, and LinkedIn. However, you don't have to post the entire event as-is.\n\nHere, we took a snippet from a recent Livestorm event and uploaded it as a video on YouTube. Then, we added a link to the full panel discussion in the video description.",{"__typename":1191},{"__typename":1174,"id":1698,"text":1699},"RtmJ0aNuRDGgDhbgRWvilw","### 6. Make your event available on demand\n\nPlanning to use virtual events as [lead generation tools](https://livestorm.co/blog/lead-generation-tools)? **Instead of publishing them publicly, transform your online events into lead magnets.**\n\nTurn event recordings into [on demand webinars](https://livestorm.co/webinar-software/on-demand-webinars) that viewers can watch asynchronously. Ask viewers to share their contact information in exchange for access to the content.\n\nFor instance, [Spendesk hosted a webinar](https://app.livestorm.co/spendesk/build-an-efficient-finance-ops-team-for-your-saas-business) about how to create a finance operations team for SaaS businesses. The webinar is now available as an on demand event via Livestorm.\n\n\n### 7. Summarize a podcast episode in a blog post\n\nWhen you want to attract more listeners to your podcast, repurposing can help. While some podcast hosts simply publish transcripts and call it a day, consider taking your blog content a step further.\n\nInstead of sharing the conversation word for word, make the episode easier to consume by summarizing it and highlighting key points. Then, **incorporate relevant keywords and on-page SEO best practices to make the podcast easier for people to find via search**.\n\nFor example, rather than a transcript, this [MadKudu podcast episode](https://www.madkudu.com/plg-confessions/how-plg-is-changing-revops) includes a summary and an embedded video of the conversation.\n\n\n### 8. Highlight takeaways from a report in a blog post\n\nOriginal reports can be incredible for building brand authority and attracting backlinks. Yet in-depth reports can be difficult to digest, which may limit their reach. To get your reports in front of as many people as possible, turn them into different content types that are easier to read.\n\nFor example, we repurposed Livestorm's 2024 Healthcare Webinar Report into blog content. In this [healthcare webinar report breakdown](https://livestorm.co/blog/healthcare-webinar-report-2024), we highlight important insights and include charts for better readability. The blog post also includes a link to download the full report.\n\n\n### 9. Turn snippets from a blog post into a social media post\n\nWhen you need to drive more traffic to your website, create content for social media sites. Break blog posts into multiple pieces of content and publish them as bite-sized social media posts.\n\nFor instance, we shared highlights from a recent Livestorm article in [this LinkedIn post](https://www.linkedin.com/posts/livestorm_hcpengagement-pharmamarketing-activity-7249391841064710144-8UqE). The post also includes a link to the original content piece so readers can skim the complete article.",{"__typename":1181},{"__typename":1174,"id":1702,"text":1703},"F8LFOr3VQ_uxFjbS8Z3t4w","### 10. Show essential stats in a social media post\n\nHave more in-depth blog posts or reports to share on social media? Turn them into visual content and share them as images or carousels.\n\nFor example, we repurposed our 2024 Banking and Finance Webinar Report into multiple slides. Then, we uploaded them as an interactive [LinkedIn carousel](https://www.linkedin.com/posts/livestorm_webinars-in-the-finance-and-banking-indsutry-activity-7242514026671296514-IrXo) that followers can swipe through to see insights.",{"__typename":1181},{"__typename":1174,"id":1706,"text":1707},"d6RnBryDTfGU32t5ocabqA","### 11. Share a great quote in a social media post\n\nWant to share a great quote from a podcast interview or a testimonial from a customer? Transform it into a social media graphic and share it on your company's social channels.\n\nFor instance, Livestorm compiled several [customer testimonials from G2](https://www.linkedin.com/posts/livestorm_livestorm-named-leader-by-g2-fall-2024-activity-7244317111701880832-K0uy). We uploaded them as a LinkedIn carousel as a creative way to announce our Fall 2024 G2 badges.",{"__typename":1181},{"__typename":1174,"id":1710,"text":1711},"MHAPGrzwSHy7Fg5fB5XOzw","### 12. Embed video clips into landing pages\n\n \n\n[Landing pages](https://livestorm.co/blog/webinar-landing-pages) that contain videos tend to convert better than those with text and images only. The easier your product or service is to understand, the faster your visitors click tend to click that “sign up” button.\n\nVideos also boost conversion rates because they attract an audience that's highly poised to buy. Viewers watching a how-to video or an educational seminar almost always have a problem to solve.\n\nOne great example of a company that uses video to leverage prime buyer intent is The Home Depot. The company has cultivated a rich library of how-to videos. This resource hub features videos about plumbing, drywall repair, picture hanging, and countless other home repair topics. After the video piques customers’ interest, the supplies they need are just a click away.",{"__typename":1181},{"__typename":1174,"id":1714,"text":1715},"IdRJuLhCRhiFZamt8SegjQ","### 13. Turn it into an ebook\n\nOnce you’ve held a few webinars on the same theme, you’ll eventually wind up with enough information to fill a book. Ebooks are a great way for any brand or company to create value via backlinks or generate leads.\n\nWhen composing an ebook, you can go about it the traditional way, by including all the notes, facts, and figures from your webinars. Or, you can do something a little different by making an interview-style ebook that highlights your expertise. For example, consider a headline like “A 15-year industry veteran shares the top marketing mistakes B2B brands make.”\n\n\n### 14. Turn it into a podcast\n\nEver wanted to [make a podcast](https://livestorm.co/blog/4-podcasts-formats-to-inspire-your-next-webinar) but couldn't find the time? Well, now’s your chance to join the pod revolution. To repurpose your video event as a podcast, all you have to do is download the audio (a feature offered by most webinar software tools), use a sound editor to add an intro and outro, and export it as an MP3 file.\n\nOnce you’ve got your podcast saved, you can upload it to popular podcast platforms. You can also include your own social media channels and website in your content distribution strategy.\n\nThe only thing to keep in mind is that listeners won’t be able to see any visual elements that you shared or discussed in your event. You can solve this problem by adding links to visual resources in the show notes.\n\nOne B2B podcast we've historically enjoyed is [The Animalz Content Marketing podcast](https://www.animalz.co/blog/podcast/), which provides listeners with solid, actionable guidance on building a robust content strategy. Even though that topic has been covered extensively, Animalz offers insight that’s surprisingly fresh and unique.\n",{"__typename":1181},{"__typename":1174,"id":1718,"text":1719},"E8kkXAPgSNKSfBNKD70Irg","## Best practices for content repurposing\n\nWhile there aren't any strict repurposing rules, there are a few best practices you should keep in mind. Use them to simplify your content creation workflow.\n\n\n### Transform and adapt content rather than cross-posting\n\nRepurposing and cross-posting are both valid strategies. However, they use different workflows:\n\n\n\n* **Cross-posting involves publishing the exact same content to multiple platforms, often all at once.**\n* **Repurposing involves transformation, and it can take place over weeks or months.**\n\nWhen you repurpose your content, change the format or adapt it to the channel where you plan to publish. For example, take a virtual event and turn it into written takeaways for your email newsletter, a complete recap for your website, and short-form videos for social media.\n\n\n### Prioritize evergreen or top-performing content\n\nThere's no need to wait. You can start repurposing the new content your team creates today.\n\nBut you can also repurpose old content to get more mileage from the videos, blogs, and reports you already published. Not sure where to start? **Begin with evergreen content that's always relevant or go with top-performing content that got traction on other channels.**",{"__typename":1191},{"__typename":1174,"id":1722,"text":1723},"K3Tl3IBBSESbAZMKL4xvNg","### Repurpose content into several smaller pieces\n\nWhy repurpose an old blog post or a major report once when you can create multiple pieces of content instead? **By breaking down long-form content into several smaller pieces, you get more chances to test what works.**\n\nAs you collect data, you'll learn what type of content works best for your audience. Then, you can fine-tune your repurposing strategy further.\n\nCan't decide what to prioritize? Start with the channels and formats that align with your marketing goals. For example, if you aim to grow your organization's YouTube channel, focus on long- and short-form video.\n\n\n### Create repeatable workflows for more efficient repurposing\n\nAlthough repurposing transforms existing content, it still takes effort and resources to carry out. To make the content recycling process a little easier, create a workflow that you can repeat.\n\nFor example, every time you publish a podcast episode, transcribe it immediately so you can turn it into a blog post. Then, identify five clips to turn into short-form videos or social media graphics.\n\n\n## Livestorm to repurpose webinar and virtual event content\n\nThe first step in any repurposing strategy is creating high-quality content to distribute in various formats. Livestorm is your video engagement platform for:\n\n\n\n* Hosting webinars with just a few or 1,000+ participants\n* Restreaming virtual events across multiple platforms\n* Providing on-demand events attendees can view at their convenience\n* Using [Livestorm integrations](https://livestorm.co/integrations) to sync with your marketing software\n\nWant to put our webinar platform to the test? [Sign up for a free Livestorm account](https://app.livestorm.co/#/signup) and organize your next online event in minutes.",{"id":1725,"alt":1726,"height":1659,"url":1727,"width":1661},"cWLx2BY5TJut8teKvJjsyg","marketer repurposing content","https://livestorm.imgix.net/1127/1729514482-repurpose-content.jpg","repurpose-content","Learn how repurposing content boosts reach and engagement. Get ideas to repurpose content across formats and channels to amplify marketing efforts.","14 Ways to Repurpose Content to Increase Reach",{"id":1732,"_firstPublishedAt":1733,"_updatedAt":1734,"blogPostCategory":1735,"content":1737,"coverImage":42,"coverWithImgix":1762,"date":1766,"slug":1767,"subtitle":1768,"title":1769},"WpwxBJTtQY-4fo3tlniXGQ","2024-12-23T15:47:40+01:00","2025-08-18T15:52:15+02:00",[1736],{"id":1171,"name":782,"slug":783},[1738,1741,1742,1745,1746,1749,1750,1753,1754,1757,1758,1761],{"__typename":1174,"id":1739,"text":1740},"Cm-eQxErRbqP7TQXe2SxgA","**A webinar is your chance to connect with your target audience, build trust, and encourage viewers to take the next step in their customer journey. To put your best foot forward, you need a webinar outline.**\n\nIn this article, we'll walk through how to create a webinar outline you can use to present a polished online event that engages your audience and makes the most of the marketing or sales opportunity.\n\n\n## Why you need an outline for webinars\n\nA webinar outline is a framework that serves as a guide for every host, speaker, and moderator involved in the online event. Think of it as a plan or agenda that everyone follows during the event so you can achieve key goals.\n\nHere are a few reasons why developing an outline is a [webinar best practice](https://livestorm.co/blog/webinar-best-practices).\n\n\n### Establish the structure and flow of the event\n\nWhich themes will you cover, and in which order? When do you plan to introduce guest speakers? When do you want audience input to guide the direction of the webinar?\n\n**An outline details the webinar structure, helping you maintain the right flow throughout the event.** It also helps you avoid forgetting to provide context or touch on important topics.\n\n\n### Keep speakers on the same page\n\nIf your online event includes more than one speaker, it could quickly become disorganized or veer off topic without a clear plan. **An outline ensures everyone understands the webinar flow and knows when it's their turn to speak.**",{"__typename":1181},{"__typename":1174,"id":1743,"text":1744},"Vjxq6y0wQCaL_2CuANfz_g","If the event touches on multiple topics, an outline also tells presenters which topic to focus on when. This way, you can build toward important points and create engaging conversations between speakers.\n\n\n### Adhere to time constraints\n\nWhether you're planning an hour-long event or a quick micro webinar, it's critical to keep time constraints in mind. **If the event goes way over time, your audience may drop off, causing viewership and engagement to plummet.**\n\nWith an outline, you can plan the amount of time to dedicate to each topic. This way, you'll end up with the ideal amount of time to make key points and achieve your goals during the [webinar presentation](https://livestorm.co/resources/guides/what-is-a-webinar).\n\n\n### Create an engaging experience for viewers\n\nWhen your audience makes time to attend your virtual event, you want to create the best webinar possible for them. **By planning ahead and developing an outline, you can deliberately plan moments of engagement.**\n\nFor example, you can pinpoint moments to poll attendees, ask them to submit questions for the speakers, or encourage them to react to a question. After all, the more you engage viewers, the longer they're likely to watch.\n\n\n## What to do before developing a webinar outline\n\nYou'll have an easier time creating an outline if you complete these steps first.\n\n\n### Get clear on goals\n\nIs your webinar part of a [demand generation or lead generation strategy](https://livestorm.co/blog/demand-generation-vs-lead-generation)? Is it part of your customer education program? Or are you [hosting a webinar](https://livestorm.co/blog/host-webinar) to establish your executive team as thought leaders?\n\nEither way, **clarify how the webinar fits into your [marketing strategy](https://livestorm.co/blog/b2b-marketing-strategies) and which goals you want it to achieve**. For example, our [2024 Webinar Marketing Report](https://livestorm.co/resources/reports/2024-webinar-marketing-report) shows that some of the most common goals are:\n\n\n\n* Brand awareness\n* Lead generation\n* Sales and revenue\n* Audience engagement\n\nHowever, customer retention, customer expansion, and brand authority are also important goals for many teams.\n\n\n### Define your audience\n\nNext, clarify who you want your webinar content to reach. In some cases, **your target audience might match your [ideal customer profile](https://livestorm.co/blog/ideal-customer-profile)** (ICP). But in many cases, you'll want to create a webinar script that speaks to a segment of this audience.",{"__typename":1181},{"__typename":1174,"id":1747,"text":1748},"GpQaT6P3TD2Ac53Jt8cfbw","For example, if you're targeting brand awareness, you may want to reach people who fit your ICP but are just beginning to search for solutions. Or if you're aiming for brand authority, you may want to reach executives or decision makers at your target accounts.\n\n\n### Decide on a topic\n\nBefore diving into the details, get clear on the webinar topic you'll cover. For example, do you plan to cover an industry trend? Or showcase your product to help customers get more value from it?\n\nAs an extra perk, **defining your [webinar idea](https://livestorm.co/blog/b2b-webinar-ideas) typically helps you determine the webinar format you'll follow**. For example, you might opt to host a [panel discussion](https://livestorm.co/blog/panel-discussion) with multiple speakers or a [product demo](https://livestorm.co/use-cases/product-demo-webinar-software) that focuses on your product.\n\n\n### Give the webinar a title\n\nThe title of a webinar is more important than you might think. Not only should it sum up the event's goals, audience, and topic in just a few words but it should also capture your ideal viewer's attention.\n\nSpeed up your brainstorming by using our [webinar title checklist](https://livestorm.co/blog/webinar-titles). Or **get ideas instantly by plugging your topic and a short description of your event into our AI-powered [webinar title and outline generator](https://livestorm.co/tools/webinar-title-outline-generator)**.",{"__typename":1181},{"__typename":1174,"id":1751,"text":1752},"GuGEE6AERQuvkAZ41_e2Wg","## How to create a webinar outline\n\n**The easiest way to create a webinar outline is with our AI-powered tool. Use it to generate a webinar outline template that provides a structure for your event and subtopics to explore with your audience.**\n\nJust enter a topic and a description, adjust the tone of voice and audience's knowledge level, and choose the auto-generated title that best fits your webinar. Then click to generate an outline instantly.",{"__typename":1181},{"__typename":1174,"id":1755,"text":1756},"PtHmemoDT-uRIfaGS_Yozw","Follow the steps below to add details and plan a memorable event.\n\n\n### 1. Craft an introduction for the topic and speakers\n\nBegin by mentioning the topic(s) you'll cover during the webinar. List a few of the key points you'll explore over the course of the event.\n\nSet expectations by explaining the format you'll use. For example, discuss the order in which presenters will appear or if they'll be in dialogue with one another.\n\nIf the event includes guest speakers, introduce each one. Consider running the introduction by each speaker beforehand so you can make sure it's current and includes relevant credentials.\n\n\n### 2. Explore the problem you're solving\n\nNext, provide context to get attendees on the same page. Offer an overview of the current state of things.\n\nFor example, say you're presenting a webinar on fintech software trends. You might want to set the scene by sharing an overview of the current fintech software landscape.\n\nThen, explain what's wrong with the status quo. This should echo problems your target audience is experiencing.\n\n\n### 3. Detail the main points to cover\n\nAfter setting the scene, go through the main points for the webinar one at a time. **Our title and outline generator will automatically suggest a webinar template with points to cover.** But it's up to you to:\n\n\n\n* Add nuance and unpack each point\n* Go deeper by expanding the list\n* Include specifics like mentions of your products or services\n\n**If your webinar includes multiple speakers, make a note of which presenter will discuss each point. This way, you can seamlessly hand over the mic at the right moment during the live webinar.**\n\n\n### 4. Highlight examples or case studies\n\n**The more abstract these points sound, the more likely your audience is to tune out or fail to be convinced by your presentation. Whenever possible, include real-world examples throughout the webinar.** For example, highlight:\n\n\n\n* Case studies that show problems you helped customers overcome and the results you achieved\n* Customer stories that walk through problems and solutions from the client's perspective\n* Benchmark reports or original research that provide data to back up your claims\n\n\n### 5. Make space for audience engagement\n\nMaintain audience interest and retain viewers by keeping your webinar engaging. Identify moments to prompt viewers for input, invite them to weigh in on a topic, or encourage them to ask a question.\n\n**With Livestorm, creating a [webinar engagement strategy](https://livestorm.co/blog/webinar-engagement-strategies) is simple.** Use our webinar platform to:\n\n\n\n* Poll viewers about their take on a hot topic\n* Host [live Q&A sessions](https://livestorm.co/use-cases/live-qas) with speakers\n* Get attendees to express themselves with emoji reactions\n* Divide participants into breakout rooms for focused discussions",{"__typename":1191},{"__typename":1174,"id":1759,"text":1760},"VSbxD_ykRQm9DttNvdoSsA","### 6. Summarize the takeaways\n\nHelp attendees process the information you've presented by summarizing the takeaways from the webinar. Highlight the main points you've covered to inform how your audience thinks about the topic.\n\nFor added effect, reinforce these points in your post-webinar marketing. Repurpose the list by including it in your webinar thank you email.\n\n\n### 7. Conclude with a call to action\n\nFinally, decide on a call to action (CTA) for your audience. Use your original webinar goal as a guide.\n\nFor example, if you aim to improve brand awareness, you may want to direct attendees to more resources on the topic. But if you aim to generate leads, you may want to prompt attendees to book a call or demo with your team.\n\n\n### Bonus: Plan a webinar dry run\n\nAfter creating an outline, take your webinar preparation a step further. **Host a [webinar dry run](https://livestorm.co/blog/webinar-dry-run) to go through the entire agenda with hosts and guest speakers.**\n\nThink of it as a dress rehearsal. This is your opportunity to make sure everyone knows how to use the webinar software, has a chance to test their camera and microphone, and has prepared their webinar slide deck.\n\n\n## Livestorm for webinar outlines and online events\n\n**Livestorm helps you do much more than simply create webinar outlines. With our [webinar software](https://livestorm.co/webinar-software), you can:**\n\n\n\n* Organize live, on-demand, and automated webinars\n* Market the event with branded registration pages and email campaigns\n* Keep your audience engaged with polls, Q&As, breakout rooms, and more\n* Use [Livestorm integrations](https://livestorm.co/integrations) to connect our webinar platform to your tech stack\n* View analytics to see what worked and adjust your strategy accordingly\n\nCurious how our platform can support your webinar marketing strategy? [Sign up for a Livestorm account](https://app.livestorm.co/#/signup) and set up your first event in just a few minutes.",{"__typename":1324},{"id":1763,"alt":1764,"height":1659,"url":1765,"width":1661},"K-6kmaxlT2aB0pP6BI0arA","marketer creating a webinar outline","https://livestorm.imgix.net/1127/1734916823-webinar-outline.jpg","2024-12-23","webinar-outline","Learn how to create a webinar outline so you can host more successful online events that engage your target audience and meet key marketing goals.","How to Create a Webinar Outline [+ Free Tool]",{"id":1771,"_firstPublishedAt":1772,"_updatedAt":1773,"blogPostCategory":1774,"content":1776,"coverImage":42,"coverWithImgix":1805,"date":1662,"slug":1808,"subtitle":1809,"title":1810},"ffvLdiSRRO2IvdTQLlZeuA","2025-02-26T10:48:32+01:00","2025-02-28T17:18:46+01:00",[1775],{"id":1171,"name":782,"slug":783},[1777,1780,1781,1784,1786,1789,1790,1793,1794,1797,1798,1801,1802],{"__typename":1174,"id":1778,"text":1779},"F6ZOzXojSOug3FEP6W1GAQ","As a creator or content marketer, you have plenty of great video ideas for your B2B brand. But translating those concepts into an effective video script can take tons of time, slowing your creative process.\n\nTo help you create better content faster, we've broken down how to write a video script into actionable steps. Improve your content creation workflow with our expert tips and free video script generator tool.\n\n\n## Why you need a script for video marketing\n\nA script is essential for creating sales, customer support, or marketing video content. **When you have a solid plan for video production, you create a better viewer experience and avoid missed opportunities for the business.**\n\n\n### Deliver your message effectively\n\n**Whether you want viewers to get to know your brand, learn about a new product feature, or sign up for a trial, you need to clearly communicate the main message at key points in the video.** Script writing helps you:\n\n\n\n* Fine-tune your messaging before recording or going live\n* Take advantage of opportunities to reinforce your message\n* Ensure your message makes the desired impact and supports your [B2B marketing strategy](https://livestorm.co/blog/b2b-marketing-strategies)\n\n\n### Develop a coherent structure\n\n**From short-form social media content to [long-form webinars](https://livestorm.co/resources/guides/what-is-a-webinar), videos resonate with your target audience when they share a cohesive narrative.** To do this, your video needs a logical structure.\n\nUse this basic framework as a starting point for your [video marketing](https://livestorm.co/resources/guides/video-marketing) efforts:\n\n\n\n* Beginning that hooks viewers and captures your audience's attention\n* Middle that explores the problem and walks through the process of finding a solution\n* Ending that completes the transformation and shares next steps\n\n\n### Simplify recording and editing\n\nWithout a good script for a video, you'll likely have a number of mistakes and retakes during your recording session. While these errors can be great for a blooper reel, they're not ideal for efficient content creation.\n\n**When you take the time to write video scripts, you know what to say and do during production. This makes the recording process go more smoothly, which inevitably leads to fewer edits.**",{"__typename":1181},{"__typename":1174,"id":1782,"text":1783},"TEkTKUSlSkCWDdy0TOmjag","## How to write a video script in 7 steps\n\nFollow these steps to write a great video script, and see how to make the process more efficient with Livestorm's [webinar toolbox](https://livestorm.co/tools).\n\n\n### 1. Confirm the video format\n\nFirst, decide on the format for your video. For example, are you scripting a short video for social media, a five-minute explainer video, or a 60-minute webinar?\n\nNo matter the format, you'll use the same basic script writing process. You'll just need to make a few important adjustments to account for timing and pacing.\n\nHowever, if you're planning a live video, you'll want to take a different approach when writing your script.\n\n**\"For a live webinar, don’t script everything,\" cautions Pauline Mura, Senior Marketing Partnerships Manager at Livestorm. \"You need it to look natural and be ready to answer live questions or to react to what’s happening in the chat.\"**",{"__typename":1785},"ContentQuoteRecord",{"__typename":1174,"id":1787,"text":1788},"WSYmrs2GRUqMVl_FPFe0LA","Pre-recorded webinars are a different story. \"In a recorded webinar there won’t be live reactions, so it can be fully scripted. But it still needs to sound and look natural,\" Pauline explains. **To maintain a conversational aspect in your webinars, write scripts that leave space for discussion with fellow speakers.**\n\n\n### 2. Decide on the topic\n\nNext, clarify the main topic for the video. Aim to be as specific as possible.\n\nFor example, suppose you're preparing a webinar about remote work. You can zero in on the topic by clarifying:\n\n\n\n* Who it's for (e.g., employers or employees)\n* What kind of resources it will feature\n* If it will include expert insights or real-life stories\n\n\n### 3. Highlight the problem\n\nIdentify the problem your video will explore, making sure it aligns with your target audience's pain points.\n\nAs an example, a webinar about remote work might focus on challenges related to the job hunt.\n\n**With Livestorm's [webinar title generator](https://livestorm.co/tools/webinar-title-outline-generator), you can quickly get angles for framing your idea.** Just plug in the topic and a short description (including the problem), and click to generate a title.",{"__typename":1181},{"__typename":1174,"id":1791,"text":1792},"JxuYZ5sET0GG4Hsf_vs7ew","You'll get three versions to consider. Click to copy the best one and add it to your video script template in Google Docs.\n\n\n### 4. Outline the main takeaways\n\nOnce you've decided on an angle, create a list of the main takeaways to cover. Make note of the primary things you want people to learn or *aha!* moments you want them to have while watching your video.\n\nWith Livestorm's [webinar outline generator](https://livestorm.co/tools/webinar-title-outline-generator), this step is simple. After reviewing the list of title ideas, click to generate an outline for the video.",{"__typename":1181},{"__typename":1174,"id":1795,"text":1796},"I--AmGz5Sp6h5TBGwKiycg","**Our tool breaks down the video topic and highlights takeaways for each section. All you have to do is expand the sections with your insights and expertise.**\n\n\n### 5. Tell a compelling story\n\n**Storytelling is important for every type of video because it helps you create an emotional connection with viewers and engage your audience. Plus, it develops an arc through the video, creating a beginning, middle, and end.**\n\nTo craft your story, think about the journey you want viewers to experience. For example, your remote work webinar might weave a narrative that explores job market challenges before diving into actionable solutions.\n\nNot a storytelling expert? Livestorm's [video script generator](https://livestorm.co/tools/script-generator) can handle this part of the process for you. To generate a script, input the topic, description, and video format and then toggle the audience knowledge level and tone of voice.",{"__typename":1181},{"__typename":1174,"id":1799,"text":1800},"X4QqntPpTfCJuL05lgGMMw","In just a few seconds, you'll get a complete script that you can use as a blueprint for your video. If you're producing a webinar, the script even includes separate sections for the host and speakers.\n\n\n### 6. End with a call to action\n\nAt the end of your video, include a call to action (CTA) that suggests next steps for the viewer. Adding a CTA at the end helps you guide viewers to the next stage of their buyer's journey. For example:\n\n\n\n* A webinar might encourage viewers to sign up for a free trial\n* An explainer video might prompt viewers to try a product feature\n* A short video for social media might encourage viewers to subscribe to the channel\n\n\n### 7. Add visual direction\n\n**Once you've written and edited the video script, make a note of the visual elements you'll use throughout the video.** This helps you clarify what you need to record the video, making production much more efficient.\n\n\n\n* For a webinar, list the resources or files you and the speakers will share on your screens\n* For a social media video, list the clips to display, including when to cut to the next scene\n* For an explainer video, list the talking head content, testimonial, and b-roll footage to show\n\n\n## Tips to write a compelling script for video\n\nKnowing the basics of how to write a script for video is just the first step. Use our expert tips to make a good script great.\n\n\n### Start with a hook\n\n**To create the best videos, Pauline recommends that marketers \"work on the intro and transitions specifically.\" **Capture viewers' attention from the very beginning of the video by starting with a compelling hook.\n\n\n\n* Prompt viewers to imagine the solution to a pressing problem. Then show them how to achieve it.\n* Pique viewers' curiosity by hinting at the secrets or surprising findings your video will share.\n* Tell viewers that you'll walk them through how to do something in a specific number of steps.\n\n\n### Get to the point\n\nAvoid creating unnecessarily long intros or adding lengthy pauses anywhere in the video. **The more breaks you introduce, the more opportunities you create for viewers to become disengaged and click away from the video.**\n\nInstead, start telling the story as quickly as possible after capturing viewers' attention. Make the video worth your audience's time.\n\n### Keep the timing in mind\n\nWhile the video script writing process is similar for every video format, the timing is completely different. For example, in a webinar, you can typically dedicate a few minutes to the introduction. But in a short-form video, you have to get through the intro in a few seconds.\n\nMake sure your script takes both timing and pacing into account so you can include all the essential information and tell a coherent story without rushing through some sections and spending too much time on others.",{"__typename":1181},{"__typename":1174,"id":1803,"text":1804},"TVHfNEeNQHOYcKaL0em0zQ","### Consider the audience\n\nWhen scripting videos, keep your audience's knowledge level in mind. When you're speaking to an audience of newcomers, you'll typically need to include introductory information. But if you're making a video for an advanced audience, you may be able to assume that viewers already know the basic context.\n\n\n### Get clear on the tone of voice\n\nConsider how you'll communicate the message to your audience. **To create videos that truly connect with your audience, you have to get the tone of voice right.**\n\nShould your video script sound professional, casual, or somewhere in the middle? Let your brand standards and the nature of the content guide this decision.\n\n\n### Run through the script out loud\n\nOnce you've completed your draft, run through the script aloud. If you're hosting a [live event](https://livestorm.co/use-cases/live-events), invite all of the speakers to the [webinar dry run](https://livestorm.co/blog/webinar-dry-run).\n\nDuring this practice session, pay attention to the story arc, the timing, and the tone. For a webinar, run through the questions you plan to ask to make sure the speakers are prepared.\n\nWhile Pauline doesn't recommend fully scripting live webinars, she does suggest that you \"have the main questions drafted — at least the themes if it’s a panel or the main ideas per slide if it’s a presentation.\"\n\n\"Then, work on your transitions from slide to slide, or section to section,\" Pauline advises. \"Decide which speaker does which transition and slide, and prepare a short conclusion.\"\n\nOnce you've done the dry run and finished refining your script, you're ready to go live or start recording your video.\n\n\n## Livestorm for script writing and video marketing\n\nWhether you're planning to [host a webinar](https://livestorm.co/blog/host-webinar) or record video content for social media, Livestorm can help.\n\nOur webinar toolbox has everything you need to generate webinar titles, outlines, and scripts, saving you time so you can produce video content more efficiently. And our [webinar software](https://livestorm.co/webinar-software) makes it easy to:\n\n\n\n* Host live events with multiple speakers\n* Record videos for on-demand viewing\n* Create email sequences and custom registration pages\n* [Integrate with 1,000+ tools](https://livestorm.co/integrations)\n\nCurious to try Livestorm for yourself? [Sign up for a free Livestorm account](https://app.livestorm.co/#/signup) and set up your first video event in minutes.",{"id":1806,"alt":42,"height":1659,"url":1807,"width":1661},"WJ0fqMcPTqy15yHPvh554g","https://livestorm.imgix.net/1127/1740748843-video-team.jpg","how-to-write-video-script","Learn how to write a video script with our step-by-step walkthrough and expert tips. Use our free tool to generate video scripts in minutes.","How to Write a Video Script (+ Free Tool)","AI",[1813,1819,1824],{"id":1814,"title":1815,"text":1816,"link":1817,"linkText":1818},"CJf4DnqES7mvIlcdVghBbA","More AI features","Discover how Livestorm AI can simplify every step of your webinars.","/features/ai","Explore more AI features",{"id":1820,"title":1821,"text":1822,"link":900,"linkText":1823},"Q1MBmy2JQpCesI-VAqMY5w","New feature","Help shape the future of Livestorm with your ideas.","Suggest a new feature",{"id":1825,"title":1826,"text":1827,"link":176,"linkText":362},"JVjU1MWESNa8lGGjudl4OA","Livestorm for free","You’re only 3 minutes away from your most engaging webinars.",["Reactive",1829],{"$si18n:cached-locale-configs":1830,"$si18n:resolved-locale":60,"$sloader":602,"$scolor-scheme":1839,"$sagency-form-is-visible":1840,"$suser-is-authenticated":602,"$snavigation-is-visible":22,"$sresource":-1,"$sforms":1841,"$slast-focused-element":42,"$savailable-languages":1851,"$ssite-config":1860},{"de":1831,"en":1833,"es":1835,"fr":1837},{"fallbacks":1832,"cacheable":22},[],{"fallbacks":1834,"cacheable":22},[],{"fallbacks":1836,"cacheable":22},[],{"fallbacks":1838,"cacheable":22},[],"dark",[],{"calculator":1842,"watch-video":1843,"offer":1844,"demo":1845,"agency-application":1846,"agency-contact":1847,"agency-partner":1848,"user-group":1849,"referral":1850},{"hasBeenSubmitted":602,"isVisible":602},{"hasBeenSubmitted":602,"isVisible":602},{"hasBeenSubmitted":602,"isVisible":602},{"hasBeenSubmitted":602,"isVisible":602},{"hasBeenSubmitted":602,"isVisible":602},{"hasBeenSubmitted":602,"isVisible":602},{"hasBeenSubmitted":602,"isVisible":602},{"hasBeenSubmitted":602,"isVisible":602},{"hasBeenSubmitted":602,"isVisible":602},[1852,1854,1856,1858],{"name":1853,"slug":12},"English",{"name":1855,"slug":18},"French",{"name":1857,"slug":9},"German",{"name":1859,"slug":15},"Spanish",{"_priority":1861,"currentLocale":12,"defaultLocale":12,"env":1865,"name":1866,"url":1867},{"name":1862,"env":1863,"url":1864,"defaultLocale":1864,"currentLocale":1864},-10,-15,-2,"production","livestorm-website","https://livestorm.co",["Set"],["ShallowReactive",1870],{"middleware-ai-features-[slug]-webinar-captions-en":-1,"component-logo-en":-1,"layout-default-en":-1,"component-navigation-en":-1,"page-ai-features-[slug]-webinar-captions-en":-1,"component-footer-en":-1},"/features/ai/webinar-captions"]