Webinar to podcast

Converting your webinar to a podcast takes just three simple steps:

1. Upload your webinar recording - Supports MP4, MOV, AVI, and exports from Livestorm, Zoom, Demio, Crowdcast, and other webinar platforms
2. Extract audio as MP3 - Choose your preferred quality (128-320 kbps)
3. Download and publish - Upload to your podcast hosting platform and distribute to Apple Podcasts, Spotify, and other directories

Maximize Content ROI
You've invested time and resources into creating valuable webinar content. Repurposing it as a podcast extends its reach and lifespan without creating new content from scratch.

Expand Your Audience
Over 51% of Americans listen to podcasts regularly. Reach audiences during their commutes, workouts, and downtime when they can't watch video but can listen to audio.

Evergreen Content Distribution
Live webinars happen once, but podcasts provide on-demand access to your expertise. Your webinar content continues working for you months and years after the original event.

Build Thought Leadership
Consistent podcast episodes position your brand as an industry authority. Share insights, interview experts, and demonstrate expertise in an accessible audio format.

Remove Visual-Dependent Content
Edit out sections that rely heavily on screen shares, slide presentations, or visual demonstrations. Podcast listeners can't see your slides, so content that requires visual context won't translate well to audio-only format.

Add Podcast Intro and Outro
Record a 30-60 second introduction that includes your show name, episode number, brief topic overview, and guest introduction if applicable. Add an outro with a call-to-action encouraging listeners to subscribe, visit your website, or register for upcoming webinars.

Choose the Right Audio Quality

• Recommended: 192 kbps MP3 - Perfect balance of quality and file size
• High quality: 256-320 kbps MP3 - For music or premium audio
• Standard: Mono or stereo, 44.1 kHz sample rate

Structure Content for Audio-First Listening
Unlike webinar attendees who can see slides and screen shares, podcast listeners rely entirely on audio. Verbally describe visual elements, explain acronyms, and provide context that visual attendees would see on screen.

Break Long Webinars into Multiple Episodes
A 60-minute webinar works better as 2-3 shorter podcast episodes (15-25 minutes each). This makes content more digestible and increases your publishing frequency.

Edit Out Webinar-Specific Content
Remove registration instructions, platform navigation tips, polling questions, chat interactions, and long pauses. These elements make sense in a live webinar but disrupt podcast listening flow.

Add Context for New Listeners
Podcast audiences didn't attend your live webinar, so provide brief introductions for guests, explain why the topic matters, and set up the conversation with necessary background information.

Livestorm's webinar platform makes content repurposing simple:

1. Record your webinar using Livestorm's built-in recording feature
2. Download the high-quality video file from your Livestorm dashboard
3. Convert to podcast audio using our free converter tool
4. Edit and enhance the audio if needed
5. Upload to podcast hosting and distribute to all major platforms

This workflow lets you host professional webinars and automatically create podcast content from the same sessions. Learn more about Livestorm's webinar recording features.

Poor audio quality after conversion?
Audio quality depends on your original recording. Ensure webinar participants use quality microphones, record in quiet environments, and test audio before hosting. Livestorm automatically optimizes audio during recording for better podcast conversion.

File size too large for podcast hosting?
Reduce file size by using 128 kbps MP3 format, converting to mono audio instead of stereo (reduces size by 50%), or editing out silent sections and unnecessary content before conversion.

Background noise or echo issues?
Use audio editing software like Audacity (free) or Adobe Audition to reduce background noise, remove echo, and normalize volume levels before publishing your podcast episode.

Multiple speakers with unbalanced volume?
If your webinar platform records separate audio tracks for each participant (like Livestorm's individual track recording), edit these tracks separately to balance volume before converting to your final podcast file.