Educational Video

What is an educational video?

An educational video is a type of content that aims to teach or instruct viewers about a specific topic. It can range from short, bite-sized clips to longer, more in-depth lessons or courses. No matter the length, an educational video is designed to be informative.

Educators, trainers, marketers, and executives can use educational videos to share knowledge in an engaging way. These videos can cover topics ranging from academic subjects to professional skills to product demonstrations.

Why should you produce educational videos?

Educational videos can play a key part in your company's virtual learning or training programs. They offer benefits like:

• Engagement: Educational videos give learners a visually stimulating way to absorb information. Instead of passive content consumption, these videos can drive increased engagement. This can lead to better knowledge retention over time.
• Accessibility: When you produce asynchronous videos, viewers can access the content at any time from anywhere with an internet connection. This level of accessibility lets viewers go through the material at their own pace, making it easier for them to fit learning into their schedule.
• Cost: Creating and distributing educational videos can be a cost-effective alternative to traditional learning methods. Videos can eliminate the need for physical resources like textbooks. They’re also much easier to reuse without any additional expenses.
• Versatility: Educational videos can use a variety of formats, including live action, animation, screencast, or 360-degree video. This versatility gives you a wide range of options to create content that engages your target audience.

How to make a great educational video

When creating an educational video, start by identifying the learning objectives. What do you want viewers to learn or understand by the end of the video? Having a clear objective helps you structure the content and keep it focused.

To make content engaging, use visual aids like graphics, animations, or demonstrations. Use storytelling techniques to keep viewers interested. Add interactive elements like quizzes, polls, or activities to increase engagement and allow for self-assessment.

Make your videos concise and to the point to retain viewers’ attention and avoid overwhelming them. The ideal length of an educational video is between 5-10 minutes, depending on the complexity of the topic.

Invest in quality equipment for recording and editing to ensure your educational video looks professional. Remember, poor audio and video quality can be distracting and hinder the learning experience. To eliminate background noise and visual distractions, use the Krisp integration when recording with Livestorm.

How to promote an educational video online

After producing an educational video, share it with your target audience. Use these channels:

• Webinars: A webinar is a live online event where the audience can interact with the presenter in real time. When you host webinars with Livestorm, you can include interactive elements like Q&A sessions, polls, whiteboards, and emoji reactions.
• YouTube: With over 2 billion monthly active users, YouTube is one of the most popular platforms for distributing educational videos. It offers unparalleled reach and may allow new viewers to discover your content.
• Social media: Use social media platforms like Facebook, X (formerly Twitter), and LinkedIn to share videos with a broader audience. Upload video content directly to these social media networks or link to a video hosted on another platform.
• Email marketing: Create email marketing campaigns to promote educational videos to your existing contacts and subscribers. When you host webinars or virtual events with Livestorm, you can use built-in email cadences as part of your promotion.
• Learning management systems (LMS): If you create educational videos for a specific audience, consider using an LMS to distribute content. These platforms offer features like progress tracking, assessments, and certificates of completion.