You can also use social media listening tools to gauge what people are saying about your event outside the group. Make sure you’re open to all types of feedback to ensure you’re fostering an open conversation.
7. Turn event highlights into a meme/GIF
Consider turning funny or essential moments during your virtual event into a meme/GIF to further relate to your audience and inspire them to repost your content.
When content is easy to consume, it can deliver your message more effectively. GIFs and memes are very easy on the eye - and the brain - and engage viewers while conveying your message.
Supercharge your virtual event with social media
Every time you share content from a past virtual event, you’re subtly reminding your audience of the great events you’ve hosted in the past and will continue to produce in the future.
With a video engagement platform like Livestorm, hosting virtual events is easy with advanced engagement features like registration pages and analytics. The platform also comes pre-built with advanced promotion tools that can help you better plan and share your event.
Done correctly, social media lets your content do the work for you. Past content can be creatively repurposed to help you gain leads, traffic, and engagement now and increase registrations for future events.
Frequently asked questions about social media event promotion
When should I use LinkedIn to promote my event on social media?
You should use LinkedIn to promote your event on social media if you’re a B2B brand targeting working professionals. You’re likely to reach a smaller audience on LinkedIn, as opposed to Facebook or Instagram, but that smaller audience is easier to target and more likely to be interested in your event.
When should I use Instagram to promote my event on social media?
You should use Instagram to promote your event on social media if your brand primarily targets millennials, women, or both. This is because global Instagram users aged 16-24, and women, in particular, prefer Instagram over any other platform. To promote successfully on Instagram, make sure you’re posting high-quality images and videos.
When should I use Facebook to promote my event on social media?
If you could only choose one platform, you should use Facebook to promote your event on social media. That’s because Facebook has approximately 2.91 billion users, meaning any marketing campaign has the chance to see success on the platform based on users alone.
When should I use Twitter to promote my event on social media?
You should use Twitter to promote your event on social media if your brand has a pulse on what’s happening right now and you’re not afraid to react to it. Tech industry giants, socially motivated companies, and food brands have managed to use Twitter exclusively to run great, agile campaigns.