Video Glossary

Video Newsletter

A video newsletter is a marketing asset that features both text and video.

What is a video newsletter?

A video newsletter is a marketing asset that features both text and video. Most video newsletters focus mainly on video but also include written content.

Businesses can send video newsletters to email subscribers. They’re helpful for sharing news and providing updates in an engaging format.

What are the benefits of video newsletters?

The biggest benefit of video newsletters is the increased engagement they tend to generate. Because they’re more visually appealing than text-based content, video newsletters can drive higher engagement rates and ultimately create a higher chance of conversions.

In many cases, they can communicate more effectively than written content can. Video newsletters are better for conveying emotion and tone of voice, which can help build a stronger connection with your audience.

Incorporating video into newsletters can help strengthen brand identity and recognition too. Videos can showcase your brand's personality, values, and unique selling points in a memorable way.

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How to make a great video newsletter

To produce a high-performing video newsletter, follow these steps:

  1. Choose a relevant topic: A video newsletter should provide your target audience with valuable information. Make sure the content is relevant to their interests to keep them engaged and curious about your brand.
  2. Keep it short: The ideal length for a video newsletter is two to three minutes. Focus on delivering key points and avoid going off-topic.
  3. Use high-quality visuals: Include graphics, animations, and footage. Visuals make your content more appealing and can help convey your message effectively.
  4. Incorporate a call to action: Prompt subscribers to take the next step after watching. Include a call to action that encourages viewers to watch a longer video, visit your website, make a purchase, or complete another conversion.
  5. Add personal touches: Including your brand’s logo and featuring a spokesperson can add a personal touch and create a stronger connection with viewers. As a result, these extras can make your video newsletter more memorable.

How to distribute a newsletter video

  • Share on social media: When you post video content to social media, you can reach followers who are already interested in your brand. Share it on platforms like Facebook, X (formerly Twitter), LinkedIn, or Instagram to get views and subscribers.
  • Host a webinar: Turn your video newsletter into a live webinar to create an interactive experience for your audience. When you host webinars with Livestorm, you can engage with viewers via Q&A sessions, live chat, whiteboards, and breakout rooms.
  • Upload to YouTube: When you want to drive discovery and attract new subscribers, publish your video newsletters on YouTube. Since it has over 2 billion monthly active users, YouTube is a powerful platform for content distribution.
  • Use paid advertising: Invest in paid advertising on platforms like Google Ads, Facebook Ads, or LinkedIn Ads. Target a specific audience to increase views and attract subscribers who fit your ideal customer profile.
  • Publish to your company’s website: Don't forget to share your video newsletter on your own website or blog. By doing so, you can drive more views and keep potential and existing customers engaged with your brand.

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