On-demand webinar

What is an on-demand webinar?

An on-demand webinar is a pre-recorded webinar that is accessible all of the time. It can be hosted on a website, blog, or anywhere a link can be embedded. Registrations are always open for on-demand webinars, making them an excellent source of evergreen content.

Since on-demand webinars are pre-recorded, they can actually be made from repurposed recordings of past live webinars. An on-demand webinar could also be pre-recorded and not broadcasted in real-time.

The process of registering for on-demand webinars stays the same as for live webinars, except the registrant does not have to wait until a specific date and time to watch the content. After submitting the registration form, registrants may be instantly redirected to the webinar. Depending on the webinar software, they can also be sent an access code that can be used to immediately enter the webinar room.

What are the benefits of on-demand webinars?

The best webinar platforms all offer the possibility to create on-demand webinars. Indeed, they are ideal to acquire self-serve clients. On-demand webinars allow people to access content immediately, regardless of where they are in the world. This makes them stay relevant for longer and maximizes their potential reach.

On-demand webinars are considered evergreen content, which means that they never go out of date. Named after the tree that never loses its leaves, evergreen content can withstand the fluctuations on any media cycle. Topics for these webinars will always be relevant, regardless of any outside factors (like the latest news cycle).

By definition, traditional webinars are much more engaging for viewers: many interactions are occurring throughout the presentation. Viewers can submit polls, ask questions, or jump on the chat while the webinars are happening and receive responses instantly from presenters.

When should you use on-demand webinars?

Customer training is a great use case for on-demand webinars. Clients can be trained and informed faster with on-demand webinars. On-demand webinars are also very useful for qualifying leads and generate top-of-funnel leads. They can be sent to the least qualified leads in lieu of direct contact with a salesperson.