As a webinar marketer, you’re likely fueled by your passion for organizing engaging events to share industry knowledge, foster relationships, and build brand recognition. Not to mention being known as the person with the magic touch when it comes to generating conversions like crazy.
But the success of your webinar can depend on factors outside your control like technical issues or a lack of engagement features. Which can make organizing your online event stressful and its outcome unpredictable. And it can be distracting when all you’re thinking about is attendee engagement levels – or lack thereof – without the actionable data to prove it.
That’s why you need the best webinar software for marketers with features that give you more control before, during, and after your event – and make engaging your audience a seamless affair.
We’ve put together the ultimate guide to the best webinar software of 2023 where we’ll explore product pros and cons as well as compare pricing and who it’s best for. So you can make the right choice when promoting your brand, with the results to show it.
When choosing the best platform to turbocharge your webinar presentations, it’s important to:
Knowing your webinar hosting goals is crucial to selecting the right platform.
Think about what your brand aims to achieve and how your webinar will help you achieve it: do you want to increase brand awareness or build a bigger community? Are you looking to establish thought leadership or increase video engagement?
No matter what your webinar goals are, you’ll need to define them to better structure your webinars and delight attendees (and complete step #2).
Narrow down your webinar goals or KPIs to help you target the specific features you’ll need within a single hosting platform (also see: best webinar platform comparison).
For example, suppose you want to create a more engaging webinar to generate leads. In that case, you might want to focus on a platform with engagement features like Q&As and webinar live polls, or an analytics dashboard that can be leveraged in lead generation strategies.
Selecting the right platform to host a webinar can be tricky. You don’t want to invest in and roll out a new software that’s cumbersome for users or not quite meeting your webinar hosting needs.
We’ve come up with a shortlist of the top 10 webinar platforms (and their pros and cons) – so you never have to worry about hosting another boring webinar that doesn’t drive impact. Our top picks are:
Let’s take a closer look.
This video engagement platform has everything you need to organize, execute, and create your first webinar from start to finish – giving you more control over the entire webinar experience and your online presence.
You can create custom registration pages, forms, cadences, reports, etc., and access real-time analytics and insights that drive lead generation.
It’s a browser-based platform that’s easy to access, so attendees don’t have to worry about downloading anything. It also has a host of engagement features to spark interest in participants and positively impact attendance duration.
Zoho Webinar is a great free option for businesses looking to get started with hosting webinars. And despite being a free option, Zoho Webinar still provides you with a professional-looking and feature-rich webinar platform.
For example, you can customize the registration page and emails to match your brand, and easily promote webinars on social media channels with built-in sharing tools. You can also pre-record and schedule events so they can be accessed at any time by your audience.
But be mindful that meeting invites don’t always work, and it can be a difficult platform to navigate and set up. However, for teams on a tight budget, it can be worth the learning curve.
Adobe Connect makes it easy to create consistent webinar experiences with customizable webinar templates you can share and access behind the scenes during your live presentation. That way, you can keep setting up the stage (or classroom) without negatively impacting line delivery or your next slide.
Zoom Events and Webinars (Zoom’s webinar software) is a popular choice due to its ability to host up to 50,000 webinar attendees and 1,000 video panelists live. It’s a trusted platform with a variety of webinar features and settings.
But – be cautious of a platform that flaunts its scale and prioritizes the number of settings or features over its functionality. All these bells and whistles can get in the way of hosting an excellent webinar for reasons like negatively impacting video quality and session longevity.
GoTo Webinar is a robust and dependable platform that’s well-liked for its lack of unnecessary features and its focus on usability.
This software is great for day-to-day internal meetings and small webinars and is perfect for teams operating within Microsoft.
Though it’s not specifically built for hosting webinars, it’s a great alternative when you don’t need a comprehensive or expensive platform.
Airmeet is a hybrid events platform that’s popular for planning, running, and measuring successful social webinars. Although it’s less intuitive than other platforms, it’s a powerful tool for hosting a variety of events.
This web-based solution lets small businesses create and manage webinar presentations at a low price.
You can host as many as 5,000 attendees and collaborate with up to six other presenters during your webinar. Though it can be prone to bugs and glitches, it’s a well-liked tool that certainly gets the job done.
Webinar Geek is a great browser-based solution for creating dynamic webinars. It lets you integrate with a ton of apps and comes with several marketing tools to drive brand awareness and impact.
Although it takes a long time to implement bulk changes to your webinars’ settings, and brand customization can cause the platform to lag, it’s a reliable and simple tool that helps businesses run effective webinars.
This powerful video conferencing solution was designed by Cisco and acts as a collaborative workspace that combines messaging, conferencing, and document sharing. You can host as many as 3,000 attendees and up to 40,000 streamers, making it a strong contender for reaching more people with your webinar.
Though it’s not specifically designed for webinar hosting, it’s a secure tool that lets you connect with your audience in multiple ways.
Sticking to the best practices for your webinar not only involves organizing and running an engaging webinar – but also choosing the best software to meet your webinar marketing needs and supercharge your brand.
You can use our guide to help you make the right decision for your specific webinar and business goals. Or, go straight for Livestorm and make the most of its
Host better webinars with an end-to-end platform
Meet the first webinar software that enables you to record webinars effortlessly.
The best webinar software is the software that meets your specific webinar hosting and business needs. Our top pick for hosting engaging webinars is Livestorm. With its ease of use and variety of engagement features, running a successful, impactful webinar has never been easier.
You can host a webinar for free depending on your platform of choice and the amount of desired attendees. Livestorm lets you host free webinars with up to 30 live attendees, so you can market your brand and generate leads no matter your budget.
No, Zoom Events and Webinars doesn’t include free plans for webinar hosting. Pricing plans are based on desired attendee count and include options to purchase plans annually at reduced rates. Pricing includes:
Yes, you can use Google Meet as a webinar vendor. However, since it’s not specifically designed to organize and run webinars, it lacks some of the key engagement features needed to really drive impact. Instead, we suggest an end-to-end webinar software like Livestorm that has all the features and functionality you need to power up your marketing efforts.
Zoom Events and Webinars is a great tool for hosting webinars. However, if you’re looking for a more affordable solution that’s easier to set up and administer, we recommend Livestorm.