11 Best Demand Generation Tools to Boost Traffic & Leads

To succeed with demand generation marketing, you need the strategies, channels, and software that allow your team to attract potential customers and fill your marketing funnel with engaged prospects.

Which demand generation tools are right for your team's tech stack? We did the research and compiled a list of the best software for everything from video marketing to conversion rate optimization to ad retargeting.

What is demand generation?

Demand generation is the practice of creating awareness and interest in a business's products and services. It focuses on connecting with potential customers who are out of market or not actively searching for a solution.

This marketing strategy is valuable because it:

• Educates prospects about your business and the products and services you offer
• Keeps your brand top-of-mind when prospects develop a need for your solution
• Prioritizes long-term customer relationships across multiple marketing channels

What to look for in a demand gen tool

The most important thing to look for in a demand gen tool is compatibility with the channels that matter to your target audience. For example, Livestorm connects you with prospects via hosting webinars and podcasts.

However, any software you choose should also have the following capabilities:

• Automation: There's no need to send marketing emails or promote webinars manually. Save time with software that offers automated campaigns and workflows.
• Integrations: Marketing and sales teams can work smarter when their tools share data. Look for software that integrates with the other apps you use.
• Analytics: Are your demand generation campaigns achieving the goals you've set? Seek out software with robust analytics so you can continually improve your efforts.
• Scalability: Your goals may start small. But you need a tool that grows with you as your target market expands and your workflows become more complex.

11 Top Demand Generation Tools

Build your demand generation tech stack with these top tools:

1. Livestorm for webinar and marketing events
2. HubSpot for social media marketing
3. Customer.io for email marketing
4. Ahrefs for search engine optimization
5. Semrush for content marketing
6. Unbounce for landing pages
7. Mutiny for conversion rate optimization
8. Hotjar for website analytics
9. Traackr for influencer marketing
10. Optmyzr for ad management
11. AdRoll for retargeting website visitors

1. Livestorm for webinar and marketing events

Livestorm is a video marketing platform for hosting podcasts, live virtual events, and evergreen webinars. It's ideal for building webinar funnels that keep prospects engaged with your brand until they're ready to make a buying decision.

Since Livestorm has built-in event registration pages and email reminders, you can manage much of your webinar promotion without leaving the platform. However, you can scale up your marketing with over 1,000 Livestorm integrations.

Livestorm's features and benefits

• Virtual events that can accommodate up to 3,000 live attendees
• On-demand webinars to build trust with prospects over time
• Automated email cadences to connect with prospects after the event

Livestorm's pricing

Livestorm's free webinar plan allows 30 live attendees and 20 minutes per event. Paid plans start at $99 per month.

2. HubSpot for social media marketing

HubSpot](https://www.hubspot.com/products/marketing) is an inbound marketing automation platform with tools for social media management. It's great for publishing, engaging, and analyzing results from social media campaigns.

HubSpot's main features and benefits

• AI-powered social media post generator to create engaging content faster
• Social media monitoring tools that automatically track brand mentions so you can respond quickly
• Unified inbox where you can reply to comments and DMs while building relationships with followers

HubSpot's pricing

HubSpot's Marketing Hub starts at $890 per month and allows 2,000 marketing contacts.

3. Customer.io for email marketing

Customer.io is a customer engagement platform that builds relationships across email and SMS. It's helpful for creating personalized customer journeys across channels.

Customer.io's main features and benefits

• Drag-and-drop interface for building automated multi-step customer journeys
• Campaign triggers that personalize automations based on prospect status and activity
• One-time email broadcasts and transactional messages to meet all your email and SMS needs

Customer.io's pricing

Customer.io starts at $100 per month for 1 million emails and 5,000 contacts per month.

4. Ahrefs for search engine optimization

Ahrefs is a search engine optimization (SEO) platform. It's designed to help businesses rank higher in search results and attract more organic search traffic.

Ahrefs' main features and benefits

• Site audit tool to find and fix on-page SEO issues and technical problems
• Keyword research tool to find the most valuable and relevant keyword for any topic
• Competitive intelligence tool to analyze other websites' search traffic and backlink portfolios

Ahrefs' pricing

Ahrefs starts at $129 per month for five projects and 500 credits per user.

5. Semrush for content marketing

Semrush is a marketing platform with a full suite of SEO and content marketing tools. It's ideal for researching topics for your target audience and writing search-optimized content.

Semrush's main features and benefits

• Topic research tool to find trending content on any theme and shape your content marketing strategy
• Content template tool that generates SEO briefs with one click for faster writing and optimization
• Writing tool that analyzes content and suggests improvements for tone of voice, readability, and keywords

Semrush's pricing

Semrush plans with content marketing tools start at $249.95 per month.

6. Unbounce for landing pages

Unbounce is a landing page builder that develops and optimizes destination pages for conversions. It's great for creating custom pages for targeted marketing campaigns.

Unbounce's main features and benefits

• Templates and drag-and-drop tools to build optimized landing pages and pop-ups quickly
• A/B testing tools to experiment and find the best combinations copy and design
• AI-enabled tools that automatically send visitors to top-performing landing page versions

Unbounce's pricing

Unbounce starts at $99 per month for unlimited landing pages with up to 20,000 monthly unique visitors.

7. Mutiny for conversion rate optimization

Mutiny is a conversion rate optimization (CRO) platform that personalizes websites and landing pages for target accounts. It automatically shows the most relevant content to your website visitors.

Mutiny's main features and benefits

• Personalization options for certain personas, verticals, buying stages, or traffic sources
• Customization tools for page content, website banners, pop-ups, and surveys
• AI-powered content recommendations to improve relevance and conversions

Mutiny's pricing

Contact Mutiny's sales team for custom pricing information.

8. Hotjar for website analytics

Hotjar is a website analytics tool that tracks how visitors navigate your website. It shows which pages they visit, where they click, and how they scroll so you know what's working and what needs improvement.

Hotjar's main features and benefits

• Heatmaps that show how visitors scroll and click so you can optimize website design and copy
• Recordings that reveal actual user sessions so you can experience your site as your visitors do
• Feedback, survey, and interview options that let you ask site visitors about their experience

Hotjar's pricing

Hotjar's free plans include limited numbers of daily sessions or monthly responses. Each Hotjar product is priced separately:

• Observe starts at $39 per month
• Ask starts at $59 per month
• Engage starts at €49 per month

9. Traackr for influencer marketing

Traackr is an influencer marketing platform that helps businesses reach audiences via brand partners. It's ideal for everything from finding influencers and managing campaigns to payments and analytics.

Traackr's main features and benefits

• Discovery tools to identify creators using location, niche audience size, and engagement rate filters
• Activation tools to invite influencers to relevant campaigns and seed products efficiently
• Collaboration tools to brief influencers on campaign goals and review drafts before publication

Traackr's pricing

Traackr starts at $20,000 per year for three users.

10. Optmyzr for ad management

Optmyzr is a pay-per-click (PPC) management platform that supports Google, Microsoft, Facebook, and Amazon ads. It's great for auditing ad accounts, optimizing campaigns, and analyzing results.

Optmyzr's main features and benefits

• Automated bidding tools for managing search, shopping, and Performance Max ads
• Competitor insights to help your PPC campaigns outperform other brands in your space
• AI-powered tools to generate ad copy and A/B testing tools to drive better results

Optmyzr's pricing

Optmyzer starts at $249 per month for up to $10,000 in ad spend.

11. AdRoll for retargeting website visitors

AdRoll is an ad management platform with tools for retargeting engaged prospects. It's ideal for keeping your brand top-of-mind with your target audience.

AdRoll's main features and benefits

• Retargeting campaign management to promote specific products to interested prospects
• Tailored ad campaigns that meet prospects wherever they are in the buyer's journey
• AI-powered bidding tools to automate bids and budgets and boost return on investment (ROI)

AdRoll's pricing

AdRoll has pay-as-you-go plans with limited features and full-featured subscriptions starting at $36 per month.

Livestorm for B2B demand generation

When video marketing is a key component of your B2B demand generation strategy, Livestorm is the right tool for:

• Live streaming virtual events and automating on-demand webinars
• Engaging prospects via live chat, in-app polls, and emoji reactions
• Building long-term relationships via webinar funnels and email cadences

Curious how our webinar platform could enhance your demand generation strategy? Sign up for a Livestorm account and set up your first webinar in minutes.