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As a creative marketer, you’ve probably been tasked with organizing and hosting a webinar to promote your brand, establish thought leadership, and create networking opportunities.
The first and most crucial step is: naming your webinar.
But how do you come up with a creative name that’s on-brand and catches your audience’s attention? Here's how:
Everything you need to promote your webinars and increase attendance.
To kick off an engaging webinar, potential participants need to be convinced that it’s going to be engaging to attend. To do this, you’ll need an alluring title that accurately represents your brand and webinar.
Creating great webinar titles that convert requires some brainstorming and a re-visit to your brand bible. In addition, you’ll want to:
Let’s dive in.
One of the best practices for webinars is to stick to one or two main keywords to ensure your webinar stays targeted and is easy to find.
If you’re struggling to pick relevant webinar topics and keywords, create a poll on Instagram Stories or ask your connections on LinkedIn what they’re most interested in learning more about and center keywords around that.
For successful webinar promotion and virtual selling, clearly describe what your webinar is about and what value attendees will gain from it.
You’ll need concise, descriptive copy in both your webinar’s title and description, so come up with a few variations and select the one that best describes your brand, webinar, and topic.
In the world of webinar marketing, it’s crucial to deeply know your audience, and what purpose or value your webinar fulfills for them.
Once you know what your webinar is trying to achieve and why you’re hosting it, then you’ll have a clear understanding of the message you’re trying to convey.
Make sure your webinar title and overall messaging is in alignment with your webinar’s objective, target audience, and your brand so that it makes sense to your audience and sticks with them.
Your audience needs to be top of mind during the organization, planning, and execution of your webinar, for a more user-centered buyers journey. If you’re not listening to your audience and meeting their needs from the discovery stage, it’s unlikely you’ll be able to deliver at the decision stage.
Calling attention to a specific challenge or goal in the title of your webinar gives potential attendees a sneak peek into the webinar’s objectives and whether they share the same challenge or goal.
The more you can get visitors to empathize with your specific challenge, or look to you for a solution, the bigger your chances are of converting them into engaged participants.
Your webinar could be the most interesting, beneficial webinar in the world – but, if your title is too long and bores potential attendees before they’ve even registered, they’ll assume the same is true about your webinar.
Make sure your webinar’s title is working in your favor by keeping it short, enticing, and sweet. You don’t want to oversell, overwhelm, or over-inform your audience – otherwise, they won’t be intrigued to click on it to find out more.
Pro tip: Webinar software like Livestorm makes hosting interactive webinars (or other videos for sales) easy with engagement features like live polls and chat, Q&A, virtual whiteboards and backgrounds, and emoji reactions. Use these features to engage your audience and spark interest and awareness in your brand and future webinars.
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Sign up for freePart of any successful webinar is the appeal of its title. You want your audience to know what it’s about, and why it’s important, without revealing all your cards.
Too often, businesses can’t strike this fine balance, making it a pretty common webinar mistake.
Below, we’ve come up with a few webinar titles for various use cases and industries, so you can get inspired by (and steal) these catchy titles that convert for your virtual event.
Examples include:
Let’s get started.
For marketing webinar titles, it’s important to hone in on which aspect of marketing your webinar will focus on and why they should watch your webinar over the rest. Some example are:
Here are a few more ideas to get you started:
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Cybersecurity webinar titles are much more limited in scope, as they typically name the companies involved in the webinar, the name of the overall conference, and often, the year. For example, ‘XYZ Conference 2022: Cybersecurity topic’. Other, more creative examples we love include:
Here are some more ideas to get you thinking:
For educational webinar titles, you’ll need to highlight what you're teaching or talking about and why it's relevant or important to your audience. Examples we like include:
Here are a few examples to help you think of your own:
When Covid-19 is the main focus of your webinar, try to offer a solution in your title to raise spirits or generate awareness. Here are some examples we like:
Here are some more ideas:
When coming up with interesting financial webinar titles, make sure to be specific to your topic and use your company in the title when appropriate to drive recognition and credibility. Some memorable examples we like are:
Some other ways to approach it include:
Similar to finance-based webinar titles, business webinar titles need to be focused on the specific type of business, or role, and what you’re trying to help attendees achieve. Some great examples include:
Here are some other examples:
When coming up with webinar titles related to real estate, try to give potential attendees an idea of where (geographically) your focus is, and why it’s important. Consider the following examples:
Here are some more ideas:
Everything you need to promote your webinars and increase attendance.
Coming up with great webinar titles ensures your webinars are more likely to attract viewers’ attention and convert them.
Use our guide to the 21 most unforgettable webinar titles ever, to inspire and help you in your webinar naming journey. Key tips include:
Then, use an all-in-one video engagement platform like Livestorm to easily organize, host, and engage participants, all from one place.
Webinar marketing involves marketing your business or brand through online-based seminars that aim to educate and grow your audience. Webinars are a great marketing tool because they expand your reach, solidify your brand as a thought leader in your industry, and bring real value to your audience.
Good webinar topics are topics that are hyper-relevant to your brand’s and target audience’s objectives and address their needs. To come up with good, relevant webinar topics, try asking your audience what they’d like to learn more of on their preferred channels.
Short webinars are still called webinars – they’re simply shorter. A webinar can range from 30 minutes to an hour – and no matter the length aims to inspire, educate, and expand its audience.