Marketing

The 21 Most Unforgettable Webinar Titles Ever, and How to Create Your Own

Use our guide to the 21 most unforgettable webinar titles ever, and how to create your own, for engaging webinars that convert

Published on July 18, 2022 • About 8 min. read

The 21 Most Unforgettable Webinar Titles Ever, and How to Create Your Own

As a creative marketer, you’ve probably been tasked with organizing and hosting a webinar to promote your brand, establish thought leadership, and create networking opportunities.

However, hosting an engaging webinar is only half the battle – not only do you have to market your brand, you also have to market your webinar.

The first and most crucial step is: naming your webinar.

But how do you come up with a creative, original name that’s on-brand and catches your audience’s attention?

We’ve created a guide to the most unforgettable webinar titles ever, and ways to create your own, so your webinar stands out and gets the visibility and viewership it deserves.

How to create great webinar titles that convert

To kick off an engaging webinar, potential participants need to be convinced that it’s going to be engaging to attend. To do this, you’ll need an alluring title that accurately represents your brand and webinar.

Creating great webinar titles that convert requires some brainstorming and a re-visit to your brand bible. In addition, you’ll want to:

  1. Use the most relevant keywords
  2. Make sure copy is descriptive
  3. Keep messaging on-brand
  4. Keep your audience and topic in mind
  5. Spotlight a specific challenge or goal
  6. Keep it concise

Let’s dive in.

Use the most relevant keywords

One of the best practices for webinars is to stick to one or two main keywords to ensure your webinar stays targeted and is easy to find.

If you’re struggling to pick relevant webinar topics and keywords, create a poll on Instagram Stories or ask your connections on LinkedIn what they’re most interested in learning more about and center keywords around that.

Make sure copy is descriptive

For successful webinar promotion and virtual selling, clearly describe what your webinar is about and what value attendees will gain from it.

You’ll need concise, descriptive copy in both your webinar’s title and description, so come up with a few variations and select the one that best describes your brand, webinar, and topic.

Keep messaging on-brand

In the world of webinar marketing, it’s crucial to deeply know your audience, and what purpose or value your webinar fulfills for them.

Once you know what your webinar is trying to achieve and why you’re hosting it, then you’ll have a clear understanding of the message you’re trying to convey.

Keep your audience and topic in mind

Make sure your webinar title and overall messaging is in alignment with your webinar’s objective, target audience, and your brand so that it makes sense to your audience and sticks with them.

Your audience needs to be top of mind during the organization, planning, and execution of your webinar, for a more user-centered buyers journey. If you’re not listening to your audience and meeting their needs from the discovery stage, it’s unlikely you’ll be able to deliver at the decision stage.

The computer screen of a person attending a webinar.

Spotlight a specific challenge or goal

Calling attention to a specific challenge or goal in the title of your webinar gives potential attendees a sneak peek into the webinar’s objectives and whether they share the same challenge or goal.

The more you can get visitors to empathize with your specific challenge, or look to you for a solution, the bigger your chances are of converting them into engaged participants.

Keep it concise

Your webinar could be the most interesting, beneficial webinar in the world – but, if your title is too long and bores potential attendees before they’ve even registered, they’ll assume the same is true about your webinar.

Make sure your webinar’s title is working in your favor by keeping it short, enticing, and sweet. You don’t want to oversell, overwhelm, or over-inform your audience – otherwise, they won’t be intrigued to click on it to find out more.

Pro tip: Webinar software like Livestorm makes hosting interactive webinars (or other videos for sales) easy with engagement features like live polls and chat, Q&A, virtual whiteboards and backgrounds, and emoji reactions. Use these features to engage your audience and spark interest and awareness in your brand and future webinars.

Using Livestorm’s webinar platform to engage attendees with a live Q&A. Source: Livestorm

Catchy webinar titles examples

Part of any successful webinar is the appeal of its title. You want your audience to know what it’s about, and why it’s important, without revealing all your cards.

Too often, businesses can’t strike this fine balance, making it a pretty common webinar mistake.

Below, we’ve come up with a few webinar titles for various use cases and industries, so you can get inspired by (and steal) these catchy titles that convert for your virtual event.

Examples include:

  1. Marketing webinar titles
  2. Cybersecurity webinar titles
  3. Education webinar titles
  4. Covid webinar titles
  5. Financial webinar titles
  6. Business webinar titles
  7. Real estate webinar titles

Let’s get started.

Marketing webinar titles

For marketing webinar titles, it’s important to hone in on which aspect of marketing your webinar will focus on and why they should watch your webinar over the rest. Some example are:

  1. “Drive Growth with Better Customer Journey Orchestration” (Gartner)
  2. “How the CMOs Role is Changing: Be More Customer-Centric” (Gartner)
  3. “Do You Know Who’s Watching? Using Engagement Data in Your B2B Video Marketing” (Content Marketing Institute)

Here are a few more ideas to get you started:

  • Tips and tricks to ace your insert marketing tactic/strategy here
  • Delivering benefit with your company
  • Improving marketing topic with your company
  • Best practices for marketing practice with your company
  • Marketing strategy to help your target company do action
  • Everyday marketing strategy hacks for target company
Marketers brainstorming a catchy webinar title

Cybersecurity webinar titles

Cybersecurity webinar titles are much more limited in scope, as they typically name the companies involved in the webinar, the name of the overall conference, and often, the year. For example, ‘XYZ Conference 2022: Cybersecurity topic’. Other, more creative examples we love include:

  1. “How McDonald’s Keeps Security Awareness Fresh and Relevant” (proofpoint)
  2. “How to Stop Your Data from Leaving with Employees” (proofpoint)
  3. “How to achieve cyber security readiness: Lessons from Silicon Valley and the Pentagon” (Cyber Security Hub)

Here are some more ideas to get you thinking:

  • Cybersecurity: the future of topic and how to prepare
  • Protect your target company from home to office with your company
  • Cybersecurity: defending against cyber threat with your company
  • Introduction to cybersecurity topic with speaker/company
  • Getting started with your company’s feature/product to minimize attack

Education webinar titles

For educational webinar titles, you’ll need to highlight what you're teaching or talking about and why it's relevant or important to your audience. Examples we like include:

  1. “Laptops and Learning: How Schools Are Making the Hard Transition to 1-to-1 Computing” (Education Week)
  2. “Human Skills are Not Just “One More Thing”: Reviving Your School Culture” (edWeb.net)
  3. “How Classroom Conversations Engage, Enrich, and Empower Students” (ascd.org)

Here are a few examples to help you think of your own:

  • An educator’s guide to subject
  • Tackling the education problem crisis in number steps
  • Education subject: topic and the impact on topic
  • Navigating type of learning from the inside out
  • Supporting students to build education topic to learning
A woman attending an engaging webinar

Covid webinar titles

When Covid-19 is the main focus of your webinar, try to offer a solution in your title to raise spirits or generate awareness. Here are some examples we like:

  1. “Covid-19 Funding and Recovery Strategies” (ascd.org)
  2. “Communicating Science Through Art During the Covid-19 Pandemic” (WHO Organization)
  3. “Chat-bots, Covid-19, and Clarity: How Tech Enabled Access to Trusted Information in Local Languages” (WHO Organization)

Here are some more ideas:

  • Covid-19: here’s what we need to know
  • Update on Covid-19 topic and topic monitoring
  • X initiatives addressing topic during the Covid-19 pandemic

Financial webinar titles

When coming up with interesting financial webinar titles, make sure to be specific to your topic and use your company in the title when appropriate to drive recognition and credibility. Some memorable examples we like are:

  1. “The Gartner CFO Playbook for Inflation, Recession, and a Tight Labor Market” (Gartner)
  2. “A Proactive Approach for CFO Capital Allocation Decisions That Drive Value” (Gartner)
  3. “Breaking the Climate-Finance Doom Loop” (Finance Watch)

Some other ways to approach it include:

  • Topic process improvement: how topic is changing the game
  • Simplify decision-making in finance topic for financial services
  • Finance topic innovations for 2022
  • The 2 finance trends finance leaders must understand

Business Webinar titles

Similar to finance-based webinar titles, business webinar titles need to be focused on the specific type of business, or role, and what you’re trying to help attendees achieve. Some great examples include:

  1. “CFOs, Use Your Personal Brand to Influence Business Strategy” (Gartner)
  2. “The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI” (Harvard Business Review)
  3. “Compassionate Leadership: How to Do Hard Things in a Human Way” (Harvard Business Review)

Here are some other examples:

  • How to develop a business strategy/model with your company/speaker
  • A business strategy for insert benefit
  • How business strategy can help target company
  • Subject: How to topic to reach result
A man hosting an engaging webinar.

Real estate webinar titles

When coming up with webinar titles related to real estate, try to give potential attendees an idea of where (geographically) your focus is, and why it’s important. Consider the following examples:

  1. “Future Proof Your Listings Pipeline in 2022” (Realestate)
  2. “How a Newbie Can Start Building Wealth Through Real Estate” (BiggerPockets)
  3. “Real Assets in a World of Real Inflation” (BMO Global Asset Management (EMEA))

Here are some more ideas:

  • Real estate: Providing topic in an uncertain economic environment
  • The real estate topic and tips on how to navigate it
  • Secrets of selling to type of client
  • How topic can reshape real estate in location
  • Managing real estate risk with your company

Create great webinar titles to turbocharge your webinar marketing

Coming up with great webinar titles ensures your webinars are more likely to attract viewers’ attention and convert them.

Use our guide to the 21 most unforgettable webinar titles ever, to inspire and help you in your webinar naming journey. Key tips include:

  1. Use the most relevant keywords
  2. Make sure copy is descriptive
  3. Keep messaging on-brand
  4. Keep your audience and topic in mind
  5. Spotlight a specific challenge or goal
  6. Keep it concise

Then, use an all-in-one video engagement platform like Livestorm to easily organize, host, and engage participants, all from one place.

Frequently asked questions about webinar titles

How does webinar marketing work?

Webinar marketing involves marketing your business or brand through online-based seminars that aim to educate and grow your audience. Webinars are a great marketing tool because they expand your reach, solidify your brand as a thought leader in your industry, and bring real value to your audience.

What makes for good webinar topics?

Good webinar topics are topics that are hyper-relevant to your brand’s and target audience’s objectives and address their needs. To come up with good, relevant webinar topics, try asking your audience what they’d like to learn more of on their preferred channels.

What are short webinars called?

Short webinars are still called webinars – they’re simply shorter. A webinar can range from 30 minutes to an hour – and no matter the length aims to inspire, educate, and expand its audience.

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