Webinar Glossary

Automated webinar

Automated webinars can be set-up in advance by the webinar’s host to begin and end automatically.

What is an automated webinar?

Automated webinars are webinars that are on autopilot.They can be set-up in advance by the webinar’s host, beginning and ending without more intervention.

Fully automated webinars simulate live events without the addition of a host. This is done by automating the start and end time of the webinars, and by automating when videos will play during the webinar.

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Such webinar automations save time and effort for event organizers. They are very useful to host evergreen webinars. However, they are not interactive. Users can feel deceived if these webinars are designed and promoted as live events.

What webinar actions can be automated?

Automations can also be added to live webinars. They take the place of predetermined actions that always start at the same time. Such automations are webinar best practices that will save you time and increase your efficiency!

All automated webinars come with automation rules that must be predetermined by the webinar’s creator. Automation rules determine what time the automation will occur throughout the webinar. Here are some examples of webinar automations, depending on the capabilities of the tool that is being used:

  • Start webinar
  • End webinar
  • Play a video
  • Redirect to a page
  • Send a poll
  • Show a presentation
  • Send a CTA

Start webinar

The start webinar automation will trigger the webinar to begin at a predetermined date and time. The webinar will begin with no extra action required on the part of the webinar’s organizers.

End webinar

The end webinar automation will allow for the webinar to end without any prompting from organizers.

Play a video

The “play a video” automation will trigger a video or other piece of media to be played during the webinar. Most platforms will allow for many videos to be played during one single webinar.

Redirect to a page

Page redirects will redirect the audience to a selected URL at the end of the webinar. The main use-case for a page redirect is for sales demos. At the end of automated webinars, sales representatives can set up redirects that guide audiences to a pricing page or even a discount code. Audiences can also be directed to helpful content like ebooks or infographics. Educational institutions can use automated page redirects to quiz students.

Send a poll

Polls can be sent throughout the webinar to gauge the opinion of an audience on certain topics. Polls are a good way to engage your audience, and the information gained from them can be used later on.

Show a presentation

Much like playing a video, this automation shows the audience a presentation after a trigger has been activated. Some automated webinar softwares even automate when the slides change during a presentation.

Send a CTA

CTAs, or Call To Actions, prompt a response from attendees. They can be automated to occur during a webinar, at special decision-making moments of the presentation. For example, when a webinar organizer reveals the price of their product or service, a “Buy it now” CTA can be programmed to appear for viewers.

What is the best automated webinar software?

Most webinar softwares such as Zoom or GoToWebinar allow some degree of automation but not to the same extent. Only the best webinar platforms, such as Livestorm, will allow you to fully automate your webinar from end to end.

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