Webinar Glossary

Automated webinar

Automated webinars can be set-up in advance by the webinar’s host to begin and end automatically.

What are automated webinars?

Automated webinars are webinars that are on autopilot. They can be set-up in advance by the webinar’s host, beginning and ending without more intervention.

Automated webinars can sometimes be fully automated. They simulate live events without the addition of a host. This is done by automating the start and end time of the webinars, and by automating when videos will play during the webinars.

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Fully automated webinars save time and effort for event organizers. However, they are not interactive. Users can feel deceived if these webinars are designed and promoted as live events.

Automations can also be added to live webinars. They take the place of predetermined actions that always start at the same time. Starting a webinar, ending it, and redirecting to a new page after the webinar is done are all examples of this.

Webinar actions that can be automated

All automated webinars come with automation rules that must be predetermined by the webinar’s creator. Automation rules determine what time the automation will occur throughout the webinar. Here are some examples of webinar actions that can be automated, depending on the capabilities of the platform that is being used:

  • Start webinar
  • End webinar
  • Play a video
  • Redirect to a page
  • Send a poll
  • Show a presentation
  • Send a CTA

Start webinar

The start webinar automation will trigger the webinar to begin at a predetermined date and time. The webinar will begin with no extra action required on the part of the webinar’s organizers.

End webinar

The end webinar automation will allow for the webinar to end without any prompting from organizers.

Play a video

The “play a video” automation will trigger a video or other piece of media to be played during the webinar. Most platforms will allow for many videos to be played during one single webinar.

Redirect to a page

Page redirects will redirect the audience to a selected URL at the end of the webinar. The main use-case for a page redirect is for sales demos. At the end of automated webinars, sales representatives can set up redirects that guide audiences to a pricing page or even a discount code. Audiences can also be directed to helpful content like web books or infographics. Educational institutions can use automated page redirects to quiz students.

Send a poll

Polls can be sent throughout the webinar to gauge the opinion of an audience on certain topics. Polls are a good way to engage audiences, and the information gained from them can be used later on.

Show a presentation

Much like playing a video, this automation shows the audience a presentation after a trigger has been activated. Some software even automates when the slides will change during a presentation.

Send a CTA

CTAs, or Call To Actions, prompt a response from attendees. They can be automated to occur during a webinar, at special decision-making moments of the presentation. For example, when a webinar organizer reveals the price of their product or service, a “Buy it now” CTA can be programmed to appear for viewers.

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