Automated webinar

What is an automated webinar?

Automated webinars are webinars that are on autopilot.They can be set-up in advance by the webinar’s host, beginning and ending without more intervention.

Fully automated webinars simulate live events without the addition of a host. This is done by automating the start and end time of the webinars, and by automating when videos will play during the webinar.

What webinar actions can be automated?

Automations can also be added to live webinars. They take the place of predetermined actions that always start at the same time. Such automations are webinar best practices that will save you time and increase your efficiency!

All automated webinars come with automation rules that must be predetermined by the webinar’s creator. Automation rules determine what time the automation will occur throughout the webinar. Here are some examples of webinar automations, depending on the capabilities of the tool that is being used:

• Start webinar
• End webinar
• Play a video
• Redirect to a page

Start webinar

The start webinar automation will trigger the webinar to begin at a predetermined date and time. The webinar will begin with no extra action required on the part of the webinar’s organizers.

End webinar

The end webinar automation will allow for the webinar to end without any prompting from organizers.

Play a video

The “play a video” automation will trigger a video or other piece of media to be played during the webinar. Most platforms will allow for many videos to be played during one single webinar.

Redirect to a page

Page redirects will redirect the audience to a selected URL at the end of the webinar. The main use-case for a page redirect is for sales demos. At the end of automated webinars, sales representatives can set up redirects that guide audiences to a pricing page or even a discount code. Audiences can also be directed to helpful content like ebooks or infographics. Educational institutions can use automated page redirects to quiz students.

Send a poll

Polls can be sent throughout the webinar to gauge the opinion of an audience on certain topics. Polls are a good way to engage your audience, and the information gained from them can be used later on.

Show a presentation

Much like playing a video, this automation shows the audience a presentation after a trigger has been activated. Some automated webinar softwares even automate when the slides change during a presentation.

Send a CTA

CTAs, or Call To Actions, prompt a response from attendees. They can be automated to occur during a webinar, at special decision-making moments of the presentation. For example, when a webinar organizer reveals the price of their product or service, a “Buy it now” CTA can be programmed to appear for viewers.

What are the best automated webinar platforms?

Most webinar automated softwares allow some degree of automation but not to the same extent. Only the best webinar platforms, such as Livestorm, will allow you to fully automate your webinar from end to end.

Here are our top picks for great automated webinar platforms:

• Livestorm - Livestorm offers live and automated webinars with features like chat, polls, and analytics.
• Demio - Demio offers live and automated webinars with interactive features like polls, Q&A, and CTAs.
• WebinarJam - WebinarJam is a popular webinar platform that allows users to create and host automated webinars with customizable landing pages, email automation, and more.
• ClickMeeting - ClickMeeting offers a range of webinar features, including automated webinars, analytics, and integrations with popular marketing tools.
• EverWebinar - EverWebinar is a platform that allows users to create and host pre-recorded webinars with customizable landing pages, email automation, and more.
• EasyWebinar - EasyWebinar offers live and automated webinars with features like chat, polls, and analytics.
• GoToWebinar - GoToWebinar is a popular webinar platform that offers automated webinars, live webinars, and hybrid events with features like polls, Q&A, and analytics.
• StealthSeminar - StealthSeminar is a platform that allows users to create and host automated webinars with features like customizable landing pages, email automation, and analytics.
• ClickFunnels - ClickFunnels offers a range of marketing tools, including a webinar platform that allows users to create and host automated webinars with customizable landing pages, email automation, and more.

Frequently asked auestions about automated webinars

Here are some commonly asked questions:

How do I run an automated webinar?

To run an automated webinar, first, you need to choose an automated webinar platform that suits your needs and budget. Next, you'll need to record your webinar presentation in advance and edit it as needed. Once your webinar is ready, you can upload it to your chosen platform and schedule it to play back at a specific time and date. You'll also need to create a landing page and registration form for your webinar and promote it through various channels, such as email marketing and social media. When the scheduled time arrives, attendees can join the webinar and watch the pre-recorded presentation as if it were a live event. After the webinar has ended, you can analyze the attendee metrics and use the insights to improve your future webinars.

What is an automated vs live webinar?

An automated webinar is a pre-recorded presentation that is played back at a scheduled time as if it were a live event. This means that the presenter does not need to be present in real-time during the webinar, making it a convenient and flexible option. In contrast, a live webinar is presented in real-time, with the presenter delivering the content and interacting with attendees in real-time. Live webinars can offer a more engaging and interactive experience, but they can also be more challenging to schedule and require more resources.