In this article, we’ll be digging into how webinar training can help businesses scale up their interactions.
It’s never been so easy to communicate as it is today. We have so many channels we can use to reach out to family members, people halfway around the globe, or even existing or prospective clients.
The new age of communication has even changed employment as we know it. You can now coordinate teams located in tens and hundreds of cities worldwide and working in different time zones. Especially now, since remote work has become the new norm.
However, while communication is easily accessible, it’s also vital for it to be efficient. Businesses need to master the art of communicating online to see their plans through and achieve their goals.
Webinars are an essential tool that businesses can use for product or onboarding training and internal HR training. But only when they are done right.
For webinar training to work, it needs to be structured and designed to connect with the audience. It needs to be a dynamic space where the business can get through to participants and digitally interact and engage with them.
Because all these aspects are crucial, you must carefully weigh and incorporate them into each step of the webinar training process. From the idea to delivery, everything needs to be perfect.
In this article, we’ll be digging into how training webinars can help businesses scale up their interactions and the tips they can use to overcome any obstacles standing in the way of complete success.
A webinar training is any form of teaching or instructing an audience online using webinar software. It is an online seminar hosted by one or several subject-matter experts that includes a presentation and interaction with a minor or more extensive audience.
It is a versatile form of training that you can use for employee training or corporate and marketing communication.
Apart from the teaching/instructive part, webinar training usually includes a live Q&A or a practical section.
Webinar pieces of training are versatile because they can be:
Through webinar training, businesses can:
To better understand what webinar training means, let’s take a closer look at the two main goals of webinar training – product onboarding and employee training.
Through product or onboarding webinar training, you can educate customers as well as employees.
Let’s take the first scenario. Say you have a product/service that is more complex. For example, you are selling green screen software (which is a popular combination with webinars).
On the one hand, this complexity will mean many potential customers are hesitant to buy it. On the other, you may have customers that have purchased the product but aren’t sure how it works. In the end, this means they will either not buy the product or use it to its fullest. Either way, to you, it will be bad news because it spells poor product adoption and retention rates. Not to mention poor customer satisfaction levels.
In the same scenario, you can use webinar training for customer onboarding even if the product is not particularly complex. Use this form of training to let customers know what they can expect from using your product and the multiple ways they can benefit from using it.
In the second scenario, you use webinar training to bridge the gap between your product development and marketing teams. Often, the marketing team fails to deliver better results because they are not adequately trained in understanding the product they are marketing.
A webinar training can provide essential information on a product and help target your marketing strategies better.
You can use webinar training as a tool to onboard new employees. Especially now, when work and hiring have moved online, it’s essential to create proper internal documentation as well as interactive learning and development space to introduce new hires to your company’s culture, policies, and goals.
On top of that, you can use online training to introduce and train new hires in their specific role in the company. Also called employee onboarding, this type of webinar training is an efficient way to centralize and teach everything a new hire should know about the departments, processes, and procedures your company employs and how they fit into the big picture.
Without proper guidance, new employees (especially those working remotely) will have difficulty finding their place in the company and correctly understanding what you expect of them. With webinar training, you can address any issues and obstacles they face and clearly explain what’s what.
The onboarding experience is often the one that dictates how productive an employee is and how long they will remain employed within your company. So, paying extra attention to this aspect will pay off in more ways than one.
Webinar training is also a cost-effective way to train existing staff and contribute to their ongoing development. They can cover any type of employee training. From specialized courses to skill and career development, you can easily tackle all aspects.
Offering high-quality training can help you develop and retain talents but also increase employee engagement in the company.
Webinar training has a host of benefits for companies.
For one, it is a very affordable way to centralize your training needs. One webinar training is all it takes to reach customers or employees no matter their location on the map. It also solves the issue of availability as organizing training sessions worldwide can take a lot of time and resources.
Second, having one tool to satisfy the needs of so many participants means that webinar training is very efficient.
Third but not least, webinar training can increase the productivity and engagement of your employees. That will quickly translate into better retention rates, more revenue, and more profit.
In-person training comes with a lot of baggage. From organizing the webinar to organizing the location and the participants, it can take a lot of time. And a lot of money.
Webinar training is easy to deliver and access. No travel expenses, no need for renting a space. Create it once and deliver it as many times as you want. To as many audiences.
Being convenient to attend also means that webinar training can help you raise the number of participants. Reaching more people with an already affordable product doubles its cost-efficiency.
Webinar training is ideal for delivering expert knowledge wherever and whenever it is needed. You can get ahead of the needs of different departments or locations and centralize all the required data in an easy-to-understand and easy-to-deliver package.
For instance, if the webinar training is for employee onboarding, you can create a training program that centralizes all of the different aspects of the company and a specific job. This way, you will ensure that the employee is put on the right track from the very beginning and waste no time.
The same goes for product onboarding. Take out the need to repeat the same things over and over again. All you need is to put together a webinar training on a specific topic and grant access to anyone who needs it.
As for attendee participation and engagement, webinar trainings are very successful. First of all, because they allow people access to valuable knowledge from the comfort of their home, second, because they can be very interactive and highly engaging.
Another major obstacle in training, no matter its type, is availability—both on the side of organizers and experts and the side of attendees.
The remote delivery of webinar pieces of training is very convenient for everyone involved and increases participation. In addition, once you create a webinar training, you can repurpose it. You can easily make it an online course or a series of on-demand videos.
And all of this with the cost of one regular training course.
Format, participants, structure, and promotion; here are some tips you should know when you start planning your first webinar.
Your webinar training format will depend on your specific needs. Your options are live or pre-recorded.
The main difference is that real-time webinar training is available at a specific date and time, while a recorded webinar training is available at any time. Of course, a live webinar training can always be recorded and transformed into an on-demand video or a video course.
Live webinars have the benefit of being more engaging for the audience. They usually include Q&A sessions, surveys, screen sharing, or practical exercises. This type of webinar is ideal for employee onboarding and training on the job because it can be more personalized and engaging.
Recorded training is more convenient because it can be accessed and re-watched anytime. They are ideal for customer onboarding or product onboarding.
Next, you’ll need to choose who you want to attend your webinar. You can host webinar training for internal participants such as your employees. Or, you can allow access to anyone inside or outside your organization.
Remember that the main benefit of webinar training is that people from anywhere in the world can attend it.
Once you know who you want to invite, map out your training content to fit the audience. If it’s aimed at people inside the organization, you can use more specific language and go into subjects that the participants are familiar with.
If the webinar training is for a general audience, structure the content and the language in an easy way to be understood by everyone.
Depending on your webinar training’s subject and who will be attending, you’ll need to structure your content to address the main issues participants may be facing and create a foundation that will help them achieve their goals.
Your primary focus should be to answer these questions:
Once you have these details clear in your mind, make sure the webinar is relevant to your audience’s needs. Then, adapt the duration of the webinar training to this. You want to deliver all the relevant information. But you don’t want to provide too much information and end up confusing participants even more.
Try to create an interactive space where you engagingly address topics. You can involve participants in the story by:
To increase engagement, you should also:
Last but not least, to succeed, you’ll need to promote your webinar training.
For this, you can:
When work from home is a new norm, it is increasingly difficult to keep connected and communicate.
Webinar training allows you to do exactly that. With minimal costs and high efficiency, you can have higher attending rates than if you would organize regular training, all thanks to the seamless webinar technology that seems to be used by every company nowadays.
Jan Kuzel is the Head of Growth at SatisMeter – a platform that helps you get customer feedback and grow your business.
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