Virtual selling: benefits for the sellers
Virtual selling has many unique benefits that are not afforded by traditional selling methods. It allows the seller to expand their reach extensively, with minimal effort. When a salesperson isn’t blocked by logistical details like time zones, travel costs, and accommodations, they can reach out to any potential customer, only thanks to their Wi-Fi connection.
Statistics demonstrate that virtual sales meetings are extremely popular among sellers. Research by HubSpot found that 63% of sales leaders believe that virtual sales meetings are equally effective or more effective than traditional, face-to-face meetings.
Virtual selling: benefits for the buyers
Virtual selling is beneficial for purchasers, too. Online sales webinars and product demos don’t require any special effort of the viewer; interested parties can simply click a link and learn more about the product or service without leaving home.
Like the seller, the buyer also does not need to worry about schedules or logistics, making it easy and convenient to shop and explore.
About 80% of customers say that they prefer shopping virtually. Ease of planning, travel cost savings, and better safety were some of the top factors driving their preference.