A lower third is a text or graphic overlay in the lower part of the frame, usually showing a speaker's name and title.
Video Glossary
Lower Third
A lower third is a graphic in the lower part of the screen used to show names, titles, or other information.
What is a lower third?
A lower third is a text or graphic overlay placed in the lower portion of the video frame. It commonly shows a speaker's name and title, but it can also display topics, captions, or calls to action without covering the main action.
Why lower thirds matter
Lower thirds add context without interrupting the video. They introduce speakers, reinforce branding, and help viewers keep track of who is talking, which is especially useful in interviews, webinars, and panel discussions.
Designing effective lower thirds
Keep them clean and readable, use your brand fonts and colors, and animate them in and out gently. Leave them on screen long enough to read, then remove them so they do not clutter the frame.
Lower thirds in your content
Lower thirds are useful live and in editing. You can introduce speakers during an event, then add name and topic overlays when you cut the replay into clips, so each clip stands on its own.
Frequently Asked Questions
What is a lower third?
Why are they called lower thirds?
Because the graphic sits in the lower third of the screen, where it adds information without covering the main action.
What should a lower third include?
Usually a name and title, sometimes a topic or handle. Keep it readable, on-brand, and on screen long enough to read.
When should I use a lower third?
When introducing speakers or guests, especially in interviews, webinars, and panels. You can also add them when cutting a replay into clips.
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