After 10 years of Livestorm, we acquired Qlip

When we started Livestorm 10 years ago, we made one bet: webinar is the most powerful marketing channel.

They still do. They've matured into one of the most reliable ways for B2B teams to reach an audience at scale, run programs, demo products, and build pipeline. Tens of thousands of organizations run webinars on Livestorm every month.

But somewhere along the way, the bottleneck moved.

The post-webinar problem

When we talk to our customers today, the recording isn't the hard part anymore. The hard part is what happens after. A two-hour event ends with a great recording, a chat log, a list of registrants — and a "we should turn this into content" task that quietly slides down the to-do list.

It's not a strategy problem. Teams know what they should be doing. According to recent research, 50% of GTM teams say repurposing webinars is blocked by operational issues — time, tooling, process. Not budget. Not ROI doubt.

The math is obvious: one webinar can become a blog post, ten social clips, an email sequence, a podcast, a stack of sales assets. Almost nobody does it. We've watched it play out across thousands of accounts — events that should compound traffic for months end up being run once and archived.

That's the problem we've decided to solve.

The acquisition

Today, on Livestorm's 10-year anniversary, I'm thrilled to announce that we've acquired Qlip — one of the most respected AI video clipping companies on the market.

Qlip's team is joining us. Their CTO, Pamela Carvallo, is now our Head of AI. Pamela holds a PhD in machine learning and has spent years building video AI infrastructure. Germain, their computer vision lead, joins the team. Svend Court-Payen, Qlip's CEO and co-founder, will be on stage with me at our keynote.

What set Qlip apart wasn't just the quality of the output — it was how seriously they took video AI as a craft. They built their own engine, trained on what makes a moment actually worth sharing. That's the kind of work we wanted in-house.

We didn't acquire Qlip for the customers or the revenue. We acquired them for the team, the technology, and the thesis: that AI should be webinar-native — trained on the format itself — not retrofitted from a generic video clipper.

Introducing Livestorm AI Studio

The first visible piece of this work is Livestorm AI Studio — an add-on that turns webinar replays into ready-to-publish short clips. Same webinar, weeks of content.

It's on a waitlist starting today. Private beta opens in July.

The long view

Studio is only the first surface.

We're building toward something larger: a webinar production companion that helps teams create better content before, during, and after the event. The same way the original Livestorm bet was about making webinars accessible at scale, this next chapter is about making them produce real, compounding value — not a recording that gets forgotten the next day.

This is a 10-year bet, not a feature launch.

Thank you to everyone who's been part of these first 10 years — the customers who've trusted us with their events, the team building the product every day, and now Pamela, Germain, Svend, and the Qlip team joining us for the next chapter.

If you run webinars and you're tired of recordings nobody touches, join the AI Studio waitlist →

— Gilles Bertaux

CEO, Livestorm