Webinar ROI Calculator: 5 Steps to Evaluate ROI (+Free Tool)
Marketing

Webinar ROI Calculator: 5 Steps to Evaluate ROI (+Free Tool)

Learn to maximize webinar ROI. Use our webinar ROI calculator to measure return on investment and get more value from your marketing efforts.

Video Engagement: How to Measure and Improve Video Metrics
Remote communication

Video Engagement: How to Measure and Improve Video Metrics

Find out how video engagement helps you connect with your target audience. Identify metrics to measure and tips to improve yours.

Marketing ROI: How to Measure It & Tips to Improve ROI
Marketing

Marketing ROI: How to Measure It & Tips to Improve ROI

Learn how to calculate marketing ROI, benchmark performance, and optimize results. Get the insights you need to make smarter marketing decisions.

13 Top Webinar Platforms for Marketing [2026 Comparison]
Marketing

13 Top Webinar Platforms for Marketing [2026 Comparison]

Find the best webinar software for marketers. Compare top webinar platforms and see why Livestorm is best for live, on-demand & automated webinars.

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Posts from Gilles Bertaux

Gilles Bertaux

Gilles Bertaux

CEO and co-founder

Gilles Bertaux is co-founder and CEO of Livestorm, the world’s leading end-to-end video engagement platform. As a first-time entrepreneur, Gilles co-founded Livestorm in 2016 along with Robin Lambert, Tom Forlini and Vincent Garreau. In 2020, Gilles raised $30M in series B to accelerate Livestorm’s presence in Europe and the US and scale its go-to-market strategies towards mid-market and Enterprise. Now 5,000+ companies trust Livestorm to organize their meetings, webinars or online events.

Livestorm Named HubSpot Leading Technology Partner in 2026
Company updates

Livestorm Named HubSpot Leading Technology Partner in 2026

Livestorm is now a HubSpot Leading Technology Partner, one of the most-installed webinar app in the Marketplace with 3,000+ installs.

Livestorm is Now a HubSpot Certified Partner
Company updates

Livestorm is Now a HubSpot Certified Partner

Livestorm has officially become a certified app partner with HubSpot, a leading CRM and marketing automation platform.

How Livestorm MCP Makes Webinar Planning Easier
Company updates

How Livestorm MCP Makes Webinar Planning Easier

Learn how to streamline your webinar workflow, save time, and boost audience engagement with cutting-edge automation.

How a top medical device company improved webinar outcomes with Livestorm
Company updates

How a top medical device company improved webinar outcomes with Livestorm

Discover how a leading medical device company boosted webinar results using Livestorm.

Automated Webinars: Benefits compared to Live Webinars
Marketing

Automated Webinars: Benefits compared to Live Webinars

In this post, you will learn about Automated Webinars vs Live Webinars and how to set them up.

6 Ways To Boost Your Content Marketing with Webinars
Marketing

6 Ways To Boost Your Content Marketing with Webinars

In this post we'll share some webinar formats you can use to boost your content marketing strategy.

How to Build Authority Within Your Target Market
Marketing

How to Build Authority Within Your Target Market

Building authority within your target market is essential when you want to gain some early traction. Here are our two-cents on what’s like to build it from scratch.

Livestorm’s Usage-Based Enterprise Pricing for Greater Flexibility & Savings
Company updates

Livestorm’s Usage-Based Enterprise Pricing for Greater Flexibility & Savings

We've upgraded our Enterprise pricing to reflect usage. Discover how this will benefit you with this article.

Live Polls and Surveys You Should be Using for Your Webinars
Marketing

Live Polls and Surveys You Should be Using for Your Webinars

Webinars are only as great as your ability to interact with your audience. In this post, I will share a few reasons why we believe live polls are important.

We've Raised a 4.6M€ Series A
Company updates

We've Raised a 4.6M€ Series A

Livestorm has raised a 4.6M€ series A round to expand to other use video and web-conferencing cases and strengthen our presence in the US.

Livestorm Raises a $30 Million Series B
Company updates

Livestorm Raises a $30 Million Series B

Livestorm has raised a $30 series B round to strengthen our presence globally and accelerate hiring.

Support for Ukraine
Company updates

Support for Ukraine

How Livestorm is responding to the war in Ukraine.

Webinars Should be Part of Your Marketing Communication Strategy
Marketing

Webinars Should be Part of Your Marketing Communication Strategy

You may not see it, but a lot of SaaS companies out there are doing webinars on a weekly basis. Webinars are the perfect channel for SaaS companies, here's why.

Product Update: Official Launch
Company updates

Product Update: Official Launch

Livestorm is officially out of beta. Also, it is now possible to run webinars inside the browser on any browsers (desktop or mobile).