Pharma Marketing: Challenges, Trends & Strategies
Healthcare

Pharma Marketing: Challenges, Trends & Strategies

Find out how pharmaceutical marketing trends and challenges are affecting pharmaceutical companies. Develop a successful pharma marketing strategy.

Buyer's Journey: How to Align Your Sales Process
Sales

Buyer's Journey: How to Align Your Sales Process

Explore the buyer's journey from the awareness stage to the decision stage. Learn to align the sales process with the buying journey to boost conversions.

What Is AI Marketing? Challenges & Best Practices
Marketing

What Is AI Marketing? Challenges & Best Practices

Learn how AI marketing transforms your strategy and benefits your brand. Get free tools, explore use cases, and review best practices for AI in marketing.

How to Write a Video Script (+ Free Tool)
Marketing

How to Write a Video Script (+ Free Tool)

Learn how to write a video script with our step-by-step walkthrough and expert tips. Use our free tool to generate video scripts in minutes.

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Posts from Gilles Bertaux

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Gilles Bertaux

Gilles Bertaux

CEO and co-founder

Gilles Bertaux is co-founder and CEO of Livestorm, the world’s leading end-to-end video engagement platform. As a first-time entrepreneur, Gilles co-founded Livestorm in 2016 along with Robin Lambert, Tom Forlini and Vincent Garreau. In 2020, Gilles raised $30M in series B to accelerate Livestorm’s presence in Europe and the US and scale its go-to-market strategies towards mid-market and Enterprise. Now 5,000+ companies trust Livestorm to organize their meetings, webinars or online events.

How a top medical device company improved webinar outcomes with Livestorm
Company updates

How a top medical device company improved webinar outcomes with Livestorm

Discover how a leading medical device company boosted webinar results using Livestorm.

Automated Webinars: Benefits compared to Live Webinars
Marketing

Automated Webinars: Benefits compared to Live Webinars

In this post, you will learn about Automated Webinars vs Live Webinars and how to set them up.

Create a  Webinar Dashboard With Google Spreadsheets
Marketing

Create a Webinar Dashboard With Google Spreadsheets

In this tutorial, I will show you how to create a simple webinar dashboard using a Google Spreadsheet. I've also included a free spreadsheet template!

Livestorm is Now a HubSpot Certified Partner
Company updates

Livestorm is Now a HubSpot Certified Partner

Livestorm has officially become a certified app partner with HubSpot, a leading CRM and marketing automation platform.

6 Ways To Boost Your Content Marketing with Webinars
Marketing

6 Ways To Boost Your Content Marketing with Webinars

In this post we'll share some webinar formats you can use to boost your content marketing strategy.

How to Build Authority Within Your Target Market
Marketing

How to Build Authority Within Your Target Market

Building authority within your target market is essential when you want to gain some early traction. Here are our two-cents on what’s like to build it from scratch.

How to Manage Webinars With Salesforce
Marketing

How to Manage Webinars With Salesforce

We've taken a deep dive into Salesforce to bring you this simple webinar workflow.

Livestorm’s Usage-Based Enterprise Pricing for Greater Flexibility & Savings
Company updates

Livestorm’s Usage-Based Enterprise Pricing for Greater Flexibility & Savings

We've upgraded our Enterprise pricing to reflect usage. Discover how this will benefit you with this article.

Live Polls and Surveys You Should be Using for Your Webinars
Marketing

Live Polls and Surveys You Should be Using for Your Webinars

Webinars are only as great as your ability to interact with your audience. In this post, I will share a few reasons why we believe live polls are important.

We've Raised a 4.6M€ Series A
Company updates

We've Raised a 4.6M€ Series A

Livestorm has raised a 4.6M€ series A round to expand to other use video and web-conferencing cases and strengthen our presence in the US.

Livestorm Raises a $30 Million Series B
Company updates

Livestorm Raises a $30 Million Series B

Livestorm has raised a $30 series B round to strengthen our presence globally and accelerate hiring.

7 Webinar Ideas for Internal Communication
Human Resources

7 Webinar Ideas for Internal Communication

In this post, we cover how companies can leverage live and on-demand webinars to enhance their internal communication.

Support for Ukraine
Company updates

Support for Ukraine

How Livestorm is responding to the war in Ukraine.

Webinars Should be Part of Your Marketing Communication Strategy
Marketing

Webinars Should be Part of Your Marketing Communication Strategy

You may not see it, but a lot of SaaS companies out there are doing webinars on a weekly basis. Webinars are the perfect channel for SaaS companies, here's why.

Product Update: Official Launch
Company updates

Product Update: Official Launch

Livestorm is officially out of beta. Also, it is now possible to run webinars inside the browser on any browsers (desktop or mobile).