A watermark marks the content as yours and builds brand recognition, so when your videos get shared or clipped, viewers know the source.
Video Glossary
Watermark
A watermark is a logo, text, or symbol placed over a video to show ownership or branding.
What is a watermark?
A watermark is a logo, name, or symbol laid over a video, usually semi-transparent and tucked in a corner. It marks the content as yours and discourages others from reusing it without credit.
Why use a watermark
Watermarks protect your work and build brand recognition. When your videos get shared or clipped, a watermark travels with them, so viewers know the source. For businesses, a subtle logo keeps content on-brand across every channel.
How to use watermarks well
Keep it small and low-contrast so it does not distract from the content. Place it where it will not be cropped out, and keep it consistent across your videos. Many teams use a lighter watermark for social clips and a clearer one for gated content.
Branding your video content
If you produce webinars and clips, consistent branding matters across every format. Livestorm lets you brand your events and replays, so your on-demand content stays recognizable wherever it is shared.
Frequently Asked Questions
Why should I add a watermark to my videos?
Where should a watermark go?
Somewhere visible but unobtrusive, usually a corner, and placed where it will not be cropped out on social platforms.
Do watermarks affect video quality?
No. A watermark is an overlay, so it does not change the underlying footage. Keep it subtle so it does not distract from the content.
How do I keep branding consistent across clips?
Use the same watermark, colors, and fonts everywhere. Livestorm lets you brand your events and replays, so your on-demand content (https://livestorm.co/webinar-software/on-demand-webinars) stays recognizable.
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