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Hosting the perfect webinar can be a lot of work. At Livestorm, we’ve noticed that a lot of our clients want to leave their audience with a lasting impression. One that will lead to real results. Adding an automatic redirect when your webinar ends could be the perfect way to accomplish your goals. Our latest automation redirects your audience at the end of your webinar to any URL. In this post, we’ve gathered some popular uses for our new automatic redirect feature.

1. Content Marketing

We’ve written a lot about marketing webinars, like how to plan them and why you should use them in your business strategy. When creating webinars for content marketing purposes, keep in mind that you are speaking to an audience that is high up in your sales funnel. Your purpose is to generate interest, create awareness and help your audience. Content marketing webinars are not supposed to convert leads or sell your product. Think of your audience as hikers, and of your content webinars as the signs that guide them to the next part of the trail.

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Where to redirect

The automatic redirect feature can be the perfect addition to your content marketing webinars. You can use it as a complement to your content, by reinforcing your material with useful resources. For example, you could host a live tutorial where you show the audience how to integrate an outside tool with your existing product. When the webinar ends, you could redirect to a PDF of the exact steps you took during your webinar.

Or, if you interview an industry expert. You could redirect to the source material that you reference during your talk. This would be especially useful if you’ve created supportive documents like web books or infographics on your topic. Plus, you won't have to gate them behind a form to gather leads since that has been done through the webinar!

Building authority on your subject matter can be tough in a crowded market, but a comprehensive content plan is a great place to start.

2. Education

Online courses are a good way to provide accessible education for today’s students. In fact, more than 75% of university students have taken an online class. Webinars are a flexible way to host online courses, and can track attendance and host polls to check each student’s progress.

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Where to redirect

You can implement automatic redirects at the end of educational webinars to bring each student to a quiz or homework assignment. This will not only reinforce the material, but it will also be a good way to keep students engaged in the learning process. You could also use the redirects to link to the next course in the series, or to its registration page. Ideal for improving attendance, this technique is the educational version of Netflix’s Auto-Play feature. Instead of spending Friday nights binge-watching their favorite series, students will be bing-learning! (Ok, probably not- but you get the idea.)

3. Employee Onboarding

You can use webinars to efficiently onboard your employees. Chances are that you already have a training plan in place, but using webinars makes it easier to distribute your information. Video allows for a lot of flexibility, and lets you train multiple team members at once. Likewise, automatic webinars can be prepared in advance and your new recruits can watch them when it’s most convenient. Before you start, take some time to set objectives for the training sessions.

Where to redirect

For your next onboarding webinar, redirect your teammates to a page where they can find all of the information you covered in the training. There are a ton of good sites you can use for efficient documentation. At Livestorm we use Notion, and we’ve also heard good things about Confluence and Slab. Whatever you use to create a knowledge base for your team, documenting your onboarding process will help new employees retain what you tell them. Plus, employees can reference back to it if they ever have questions in the future.

4. Sales

Webinars put you in direct contact with leads. You can use this proximity to create relationships with potential clients. Building this foundation will help your audience trust you enough to try your product, and eventually buy it. So when conducting a sales webinar, try to see your topic from your audience's perspective. You will want to answer their questions, and solve their problems.

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Where to redirect

Live webinars are ideal for your medium value leads, a segment that has already shown interest in learning more about your product. Much like how you’d offer to do a call with a high value lead, you can direct medium value leads to register for your demo webinar. The goal is to optimize how your clients use your product, while showing them everything it can do. At the end of your sales demo, you can automatically redirect your audience to a pricing page or a sign-up form. You could even redirect to a special offer page that gives access to a discount code. In some cases it could be possible to redirect using a specific signup link that would automatically apply the discount code for anyone who uses it.

For lower value leads, try setting up an automatic redirect in your on-demand webinars to guide them to the next step in your funnel. In this case that would be a webpage where they can try your product, or a form where they can sign up for a mailing list.

5. Customer Success

Having a good customer success plan can help to reduce churn and increase retention levels. Customer success is human focused, which makes it a little bit trickier to scale than other aspects of your business. Implementing processes and customer management tools is the best way to navigate these challenges. Webinars can be a handy addition to this toolbox, and can help guide your customers as they use your product.

Where to redirect

During your next Q&A session you can add an uatomatic redirect to help your users. These are especially valuable for maintaining relationships for existing clients who are at risk of churning. Not only is helping your audience the right thing to do, it will also improve brand loyalty. At the end of your next Q&A session, try redirecting your viewers to your app. This will give them direct access to their account, where they can apply what they learned during the session. Alternatively, you could redirect them to a Product Tour on Intercom. These tours can be triggered from a URL, so you could send them to an outline of everything you explained in the webinar.

Leave a lasting impression

Hopefully these tips help you as you plan your next webinar. The automatic redirect feature was designed to be flexible, so don’t hesitate to get creative. Surprising your audience with a discount code could be just the thing that takes your webinar to the next level!


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