\u003C/a>\u003C/p>",{"id":1497,"alt":1498,"height":897,"url":1499,"width":899},"Gj3FtP25SuaHecKcZL_A4A","marketing team planning meeting","https://livestorm.imgix.net/1127/1748428113-marketing-budget.jpg","2025-05-28",[],"Plan a marketing budget that fits your company's short- and long-term goals. Learn how to allocate marketing spend to maximize ROI and growth.",[1504],{"id":1505,"contentData":1506},"ahAd7kESQqauhl-7TXo7Vg",{"@context":1143,"@type":1144,"mainEntity":1507},[1508,1512,1516],{"@type":1147,"name":1509,"acceptedAnswer":1510},"What is a marketing budget?",{"@type":1150,"text":1511},"A marketing budget is a financial plan that details how much money a company will spend and on which marketing activities over a set time period, often a quarter or a year. It helps you decide how to spend your budget and make informed decisions about where to make marketing investments.",{"@type":1147,"name":1513,"acceptedAnswer":1514},"What should be in a marketing budget?",{"@type":1150,"text":1515},"A marketing budget should include all expenses related to your promotional efforts. To manage your marketing spend effectively, include content for email, video, content, and social media marketing; event marketing; branding and creative; digital advertising; market research and analytics; talent salaries and fees; and software and apps.",{"@type":1147,"name":1517,"acceptedAnswer":1518},"What is the 70/20/10 rule for marketing budgets?",{"@type":1150,"text":1519},"The 70/20/10 rule is a framework that helps marketers balance proven tactics with innovation: 70% goes to core marketing activities and channels with proven records of success, 20% goes to emerging opportunities and digital channels that aren't proven yet, 10% goes to experiments and testing, giving you new ideas for your digital marketing strategy.","Plan a Marketing Budget: How to Allocate Spend for ROI & Growth",{"id":1522,"alternativeVersions":1523,"_locales":1526,"_publishedAt":1527,"_updatedAt":1528,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":1529,"blogPostAuthor":1531,"cluster":1533,"content":1576,"coverImage":36,"coverWithImgix":1610,"bottomContentOffer":166,"date":1615,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":1616,"relatedPillarPage":166,"seoDescription":1617,"sidebarContentCard":166,"structuredData":1618,"subtitle":1619,"title":1617,"slug":1525},"Ic-Cn3ulSpaCm7hY9qcX8g",[1524],{"locale":756,"value":1525},"marketing-calendar-tech",[756],"2025-09-08T10:24:02+02:00","2025-08-27T16:16:41+02:00",[1530],{"id":766,"name":674,"slug":675},{"id":770,"avatar":1532,"jobTitle":774,"name":775,"shortDescription":776,"slug":777},{"id":772,"url":773},{"id":1534,"bottomContentCardCtaTitle":1535,"bottomContentCardText":1536,"bottomContentCardTitle":1537,"displayCustomerLogoSection":493,"headerCtaText":1538,"headerCtaCtaTitle":1539,"inlineContentCardCtaTitle":780,"inlineContentCardCtaLink":1540,"inlineContentCardImage":1541,"inlineContentCardTag":32,"inlineContentCardTitle":1546,"inlineContentCardText":1547,"pushCover":1548,"pushCtaLink":1540,"pushCtaTitle":1552,"pushTag":1553,"pushTitle":1554,"relatedContentOffer":1555,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1574,"title":1575,"urlForTheCta":1540,"withoutContentOffer":166},"BrDkZGrxTjetwJRujUOXVw","Access it now","100+ key dates to stay ahead of the curve (conferences and events, regulatory compliance milestone reminders, awareness days...). Plan your smartest tech marketing strategy.","Get your Marketing Calendar for Tech Leaders 2025-2026","Plan your 2026 tech campaigns with confidence. Explore 100+ key dates, industry events, and marketing ideas.","Get it now","https://livestorm.co/calendars/marketing-tech",{"id":1542,"alt":1543,"height":1544,"url":1545,"width":1544},"CEfHd9SZTUmW80CS3ibngw","Get inspired for your 2025-2026 marketing strategy",578,"https://livestorm.imgix.net/1127/1755876230-cta-calendar-for-tech-livestorm.png","Download the full Marketing Calendar for Tech 2025-2026","100+ industry-specific dates to unlock the full marketing potential of 2026 in tech & IT.",{"id":1549,"alt":1550,"height":1544,"url":1551,"width":1544},"ZBp3Dr1GROysvXZm5PB6Cg","Never miss again a marketing opportunity.","https://livestorm.imgix.net/1127/1755876716-cta-tech-calendar-marketing-livestorm.png","Align with key regulations, global awareness moments, B2B events to stay relevant, purposeful, and ahead of industry trends.","Calendar","Download the 2025-2026 Calendar for Tech Marketers ",{"__typename":541,"id":1556,"trackName":32,"trackNameFallback":1557,"backgroundImage":1558,"coMarketing":493,"ebook":1560,"image":1562,"resourceType":1567,"shortDescription":1573,"slug":1525,"title":1557},"RS8f55KIRl6FiToex5bQVA","2025-2026 Tech & IT Marketing Calendar",{"id":1559,"alt":265,"height":544,"url":545,"width":546},"48678245",{"slug":1561},"welcome-to-your-marketing-calendar-tech",{"id":1563,"alt":36,"height":1564,"url":1565,"width":1566},"frM9tPU7R-Ccu0aOcXRJ-A",1444,"https://livestorm.imgix.net/1127/1755877843-landing-marketing-calendar-tech-livestorm.png",2176,{"id":1568,"color":1204,"cta":780,"icon":1569,"name":1572},"Z3lqfbFHRmqvQYFEAH31wg",{"id":1570,"name":1571},"149338224","tool","Marketing tools","The tech industry never slows down. Neither should your marketing. Discover 100+ key dates and events you need to plan campaigns that land.","Download your Calendar 2025-2026 for Tech Marketers: 100+ inspirations for your strategy.","Marketing Calendar for Tech 2025-2026",[1577,1580,1587,1590,1597,1600,1607],{"id":1578,"__typename":811,"text":1579},"CHoBOeQ5RAK_BJuaocYJEw","Imagine this: You’ve just launched a major Q4 **campaign promoting your new SaaS feature**, complete with a powerful webinar and a full suite of content. The problem? It went live in the middle of a major **industry conference** that has captured the attention of all your target decision-makers. Your perfectly crafted message gets lost in the noise, while a competitor who timed their announcement just after the event steals the spotlight.\n\nIn the fast-paced tech industry, timing isn't just a part of your strategy: it’s the foundation of it. Between major product releases, industry-defining **[conferences](https://livestorm.co/blog/symposium-vs-conference)**, and seasonal buying trends, knowing **when to launch your campaigns** is crucial for cutting through the digital clutter.\n\nThis comprehensive **marketing calendar for Tech** is designed for 2025-2026 and beyond. It provides the essential dates, strategic campaign ideas, and insights you need to connect with your audience, from IT managers to C-level executives when they are most engaged and ready to listen.\n\n\n## Why Timing is your Competitive Edge in **Tech Marketing**\n\nIn a sector defined by rapid innovation, a **well-timed campaign** can make the difference between market leadership and obscurity. Here’s why getting your timing right is a non-negotiable for SaaS, FinTech, HRTech, and other technology brands.\n\n### 1- Aligning with industry events and conferences\n\n**Major tech conferences** are the heartbeat of the industry. Aligning your campaigns (whether it's a product launch, a thought leadership piece, or a lead generation webinar) with these events allows you to tap into existing conversations and capture an engaged, high-intent audience.\n\nFor instance, timing a product announcement right after **Web Summit in Lisbon** (10 November 2025) ensures your message rides the wave of global media attention instead of getting drowned out by it.\n\n### 2- Building credibility through relevant messaging\n\nTrust is a key driver in B2B tech purchases. When you demonstrate an understanding of your audience's world by timing campaigns around key moments like **Data Privacy Day** (28 January 2026) or **Global Entrepreneurship Week** (November 2025), you show that you’re a partner, not just a vendor. This relevance builds the credibility needed to close high-value deals.\n\n### 3- Maximizing impact during key buying cycles\n\nTech purchasing decisions often follow predictable **seasonal patterns**, with budgets getting allocated and spent at specific times of the year. **[Launching a campaign](https://livestorm.co/blog/repurpose-content)** for a high-ticket IT solution during a Q4 budget flush can yield significantly higher ROI than a mid-summer push when decision-makers are on vacation.\n\nFor example, aligning a major IT solution launch with **MWC Barcelona** (3–6 February 2026) ensures visibility when decision-makers are actively scouting innovation.",{"id":1581,"__typename":833,"image":1582},"feB0PwyyTtm-vt_ocSKevw",{"id":1583,"alt":36,"height":1584,"url":1585,"width":1586},"LriBTX4_TkWdUP4fUUKgiA",3935,"https://livestorm.imgix.net/1127/1755874841-cosmin-serban-unsplash-mwc-barcelona-tech.jpg",5902,{"id":1588,"__typename":811,"text":1589},"KiFNiG6-QZSGyfK5jbzKwQ","\n## Essential dates for your **2026 tech Marketing Campaigns**\n\n### Q4 2025: **October – December**\n\n### 🗓️ CES Unveiled Europe (28/10/2025)\n\n**Short description:** Preview event ahead of CES 2026 showcasing emerging technologies and early trends (Amsterdam).\n\n**Marketing opportunity:** Align pre-launch messaging with global innovation buzz.\n\n**Inspiration:** Release a “Tech Trends 2026” report or host a live demo teaser during the week.\n\n### 🗓️ Web Summit Lisbon (10/11/2025)\n\n**Short description:** One of the world’s biggest tech conferences with 70,000+ attendees from startups, enterprises, and investors.\n\n**Marketing opportunity:** Boost visibility among tech leaders, media, and VCs.\n\n**Inspiration:** Time a product announcement or publish bold thought leadership tied to themes discussed at the Summit.\n\n### 🗓️ Global Entrepreneurship Week (Nov 2025)\n\n**Short description:** Worldwide movement celebrating innovation and startups across 200+ countries.\n\n**Marketing opportunity:** Position your brand as a partner to entrepreneurs and SMBs.\n\n**Inspiration:** Share customer success stories or launch SME-focused offers.\n\n\n\n### Q1 2026: **January – March**\n\n### 🗓️ Data Privacy Day (28/01/2026)\n\n**Short description:** International day promoting best practices in data protection and privacy.\n\n**Marketing opportunity:** Reinforce trust by highlighting compliance and cybersecurity leadership.\n\n**Inspiration:** Share a behind-the-scenes look at your data protection framework or publish practical tips.\n\n### 🗓️ MWC Barcelona (03/02/2026)\n\n**Short description:** World’s largest mobile and tech industry event bringing together 100,000+ professionals.\n\n**Marketing opportunity:** Gain global visibility at the industry’s most influential stage.\n\n**Inspiration:** Launch a flagship product or thought-leadership campaign directly tied to mobile innovation.\n\n### 🗓️ KubeCon + CloudNativeCon Europe (23/03/2026)\n\n**Short description:** The leading cloud-native computing event in Amsterdam.\n\n**Marketing opportunity:** Demonstrate expertise in cloud adoption, DevOps, and open source.\n\n**Inspiration:** Run a developer-focused content series or publish a Kubernetes case study.\n\n\n### Q2 2026: **April – June**\n\n### 🗓️ Rise of AI Summit (05/05/2026)\n\n**Short description:** Germany’s flagship AI industry event uniting enterprises, startups, and policymakers.\n\n**Marketing opportunity:** Showcase leadership in applied AI and responsible innovation.\n\n**Inspiration:** Publish a thought-leadership whitepaper on AI ethics and adoption.\n\n### 🗓️ Tech Open Air Berlin (07/05/2026)\n\n**Short description:** Interdisciplinary tech festival blending business, art, and culture.\n\n**Marketing opportunity:** Position your brand at the intersection of innovation and creativity.\n\n**Inspiration:** Launch a branded podcast or event series highlighting disruptive voices.\n\n### 🗓️ HIMSS European Health Tech Conference (19/05/2026)\n\n**Short description:** Pan-European conference bridging healthcare and IT innovation.\n\n**Marketing opportunity:** Connect with MedTech and digital health stakeholders.\n\n**Inspiration:** Release a healthcare-IT trend report tied to HIMSS themes.",{"id":1591,"__typename":833,"image":1592},"ZLpez2BBRCKhjm-dL1ClOw",{"id":1593,"alt":36,"height":1594,"url":1595,"width":1596},"FI1p6e0ZQyaVXKkyXUKGyA",4160,"https://livestorm.imgix.net/1127/1755875064-operators-guild-unsplash-tech-events-calendar-marketing-livestorm.jpg",6240,{"id":1598,"__typename":811,"text":1599},"FesGh2AnSiWgrWWTOElwhQ","### Q3 2026: **July – September**\n\n### 🗓️ AI & Big Data Expo Europe (24/09/2026)\n\n**Short description:** Major expo in Amsterdam focused on enterprise AI, analytics, and machine learning.\n\n**Marketing opportunity:** Engage buyers looking for AI-driven business solutions.\n\n**Inspiration:** Run a “State of AI in 2026” campaign or launch a new analytics feature.\n\n### 🗓️ Gartner IT Symposium/Xpo Europe (Sept 2026)\n\n**Short description:** One of the world’s leading gatherings for CIOs and senior IT leaders.\n\n**Marketing opportunity:** Position your brand as a strategic partner for enterprise transformation.\n\n**Inspiration:** Publish a CIO-focused insight report or host an exclusive executive dinner.\n\n\n\n## How to use this **Marketing Calendar for Tech**\n\nIntegrate this calendar into your strategic planning to build a powerful and efficient marketing engine.\n\n### 1) Segment by your tech niche\n\nIdentify the dates that matter most to your specific vertical. A FinTech company will prioritize different **[events](https://livestorm.co/blog/event-marketing-examples)** than a MedTech or HRTech firm. Tailor your focus to align with your audience's unique interests and challenges.\n\n### 2) Integrate product launch timelines\n\nYour product roadmap is a core component of your marketing plan. Layer your key launch dates and feature updates into this calendar to create **integrated campaigns that build momentum** and drive adoption.",{"id":1601,"__typename":833,"image":1602},"GBJ7xet4TAuBNLumJtxGNQ",{"id":1603,"alt":36,"height":1604,"url":1605,"width":1606},"SzbWmO_TSxuNi-qLUKlXdg",2785,"https://livestorm.imgix.net/1127/1755875393-firmbee-com-unsplash-product-marketing-calendar-livestorm.jpg",4193,{"id":1608,"__typename":811,"text":1609},"DHNM31RvRYCR1j64MkDcOA","### 3) Combine global tech moments with niche opportunities\n\nLeverage universally recognized events like **CES** alongside more specialized opportunities, such as industry-specific award deadlines or user conferences. This balanced approach ensures a steady stream of relevant, engaging content throughout the year. For a complete planning tool with over 100 tech-specific events, product launch templates, and ROI-driven campaign ideas, **get the full version of our 2026 Tech Marketing Calendar**.\n\n\n## 3 tips for building campaigns that convert\n\nA great **marketing calendar** is just the start. To drive real results, your campaigns need to be executed with precision and a deep understanding of the tech audience.\n\n### Lead with data and ROI\n\nTech buyers are data-driven. Your marketing should be too.\nEvery campaign, from a top-of-funnel blog post to a bottom-of-funnel demo, should be grounded in tangible results. Use case studies, **ROI calculators**, and performance metrics to build a compelling business case.\n\n### Leverage multi-channel storytelling\n\nYour audience is everywhere. Reach them where they are. Use LinkedIn for professional thought leadership, technical blogs for in-depth education, **webinars** for interactive demos, and email for nurturing leads. Ensure your story is consistent but tailored to the format of each channel.\n\n### Educate, don't just sell\n\nThe most effective tech marketing provides value first. Position your brand as an **[educational resource](https://livestorm.co/blog/webinar-training-session)** and a trusted advisor. Create content that solves real problems for your audience. When they are ready to buy, they will turn to the company that has been helping them all along.\n\n\nIn a nutshell, the brands that plan ahead are the ones that win. \n\n**Success in tech marketing** is achieved when a powerful message connects with the right audience at the perfect moment. By aligning your campaigns with industry events, product roadmaps, and key buying cycles, you will boost engagement, build credibility, and drive measurable ROI.\n\nReady to turn timing into your greatest competitive advantage? Get the complete **Marketing Calendar for Tech** and position your brand for success.",{"id":1611,"alt":36,"height":1612,"url":1613,"width":1614},"eRKHq3WHRrWyotpRA93gQw",1254,"https://livestorm.imgix.net/1127/1755874280-blog-banner-calendar-marketing-tech.png",2400,"2025-09-09",[],"Calendar 2026 for Tech Marketers: Events, trends & inspiration",[],"The tech industry never slows down—and neither should your marketing. This 2026 calendar highlights the key dates and events you need to plan campaigns that land.”",{"id":1621,"alternativeVersions":1622,"_locales":1625,"_publishedAt":1626,"_updatedAt":1627,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":1628,"blogPostAuthor":1632,"cluster":1634,"content":1666,"coverImage":36,"coverWithImgix":1725,"bottomContentOffer":166,"date":1729,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":1730,"relatedPillarPage":493,"seoDescription":1859,"sidebarContentCard":166,"structuredData":1860,"subtitle":1861,"title":1859,"slug":1624},"Ct2Rup8FQrG3JsNLtIqf5Q",[1623],{"locale":756,"value":1624},"marketing-calendar-healthcare",[756],"2025-09-08T10:23:58+02:00","2025-08-27T16:15:32+02:00",[1629,1630],{"id":766,"name":674,"slug":675},{"id":1631,"name":360,"slug":354},"RFXn9yncRnG5zOdpmDcdtw",{"id":770,"avatar":1633,"jobTitle":774,"name":775,"shortDescription":776,"slug":777},{"id":772,"url":773},{"id":1635,"bottomContentCardCtaTitle":1535,"bottomContentCardText":1636,"bottomContentCardTitle":1637,"displayCustomerLogoSection":493,"headerCtaText":1638,"headerCtaCtaTitle":1539,"inlineContentCardCtaTitle":780,"inlineContentCardCtaLink":1639,"inlineContentCardImage":1640,"inlineContentCardTag":32,"inlineContentCardTitle":1644,"inlineContentCardText":1645,"pushCover":1646,"pushCtaLink":1639,"pushCtaTitle":1552,"pushTag":1553,"pushTitle":1647,"relatedContentOffer":1648,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1664,"title":1665,"urlForTheCta":1639,"withoutContentOffer":166},"FEFkYij1SzWIartbmZkSGA","100+ key dates to stay ahead of the curve (conferences and events, regulatory compliance milestone reminders, awareness days...). Plan your smartest healthcare marketing strategy.","Get your Marketing Calendar for Healthcare 2025-2026","Download the ultimate Marketing Calendar for Healthcare 2025-2026 (100+ dates with key events, regulations, awareness days)","https://livestorm.co/calendars/marketing-healthcare",{"id":1641,"alt":1642,"height":1544,"url":1643,"width":1544},"TXuu47orTdy0eUNnsnOvYQ","Access the full 2026 Marketing Calendar for Healthcare, powered by Livestorm","https://livestorm.imgix.net/1127/1755682767-landing-mini-calendar-healthcare-marketing-livestorm.png","Download the full Marketing Calendar for Healthcare 2025-2026","100+ industry-specific dates to unlock the full marketing potential of 2026 in healthcare & life science.",{"id":1641,"alt":1642,"height":1544,"url":1643,"width":1544},"Download the Marketing Calendar for Healthcare 2025-2026",{"__typename":541,"id":1649,"trackName":32,"trackNameFallback":1650,"backgroundImage":1651,"coMarketing":493,"ebook":1656,"image":1658,"resourceType":1661,"shortDescription":1663,"slug":1624,"title":1650},"QzgLMBRgQTmKPRb88oF-Ow","2025-2026 Healthcare Marketing Calendar",{"id":1652,"alt":36,"height":1653,"url":1654,"width":1655},"MsnS6QyxRJWpxueQlGkF_g",2293,"https://livestorm.imgix.net/1127/1739466520-lblue-pattern.jpg",2867,{"slug":1657},"welcome-marketing-calendar-healthcare",{"id":1659,"alt":36,"height":1564,"url":1660,"width":1566},"STvpxmQzRV2kUAUXbFnIgA","https://livestorm.imgix.net/1127/1755792644-landing-livestorm-marketing-calendar-healthcare.png",{"id":1568,"color":1204,"cta":780,"icon":1662,"name":1572},{"id":1570,"name":1571},"Build a powerful 2025–2026 healthcare marketing strategy around medical events, awareness days, and compliance milestones.","Download your Healthcare Marketing Calendar 2025-2026: 100+ industry-specific dates for your strategy.","Marketing Calendar for Healthcare 2025-2026",[1667,1670,1677,1680,1683,1686,1693,1696,1703,1706,1709,1716,1719,1722],{"id":1668,"__typename":811,"text":1669},"OVTVCeu4TFmwWbRhuwpWcA","In 2025, a major pharmaceutical company launched their breakthrough oncology awareness campaign—three weeks after **World Cancer Day** ended. Their competitor, meanwhile, perfectly timed their initiative to coincide with the global awareness period and captured widespread media attention, regulatory recognition, and healthcare professional engagement.\n\nThis scenario illustrates a critical reality in life science marketing: **timing determines success**. With stringent regulatory frameworks, complex product launch cycles and specialized awareness periods throughout the year, knowing precisely **when to execute your pharmaceutical campaigns** can significantly impact your commercial outcomes and regulatory compliance.\n\nThis comprehensive **life science marketing calendar for 2026** provides the strategic framework you need to align your **healthcare marketing initiatives** with industry milestones, regulatory timelines, and key awareness periods that resonate with healthcare professionals, patients, and regulatory bodies across Europe and beyond.\n\n## Why Strategic Timing Drives Life **Science Marketing Success**\n\n**Life science marketing** operates within a unique ecosystem where regulatory compliance, scientific rigor, and commercial effectiveness must align seamlessly. Here's why precision timing matters:\n\n### 1- Regulatory alignment creates credibility\n\n**European Medicines Agency** (EMA) guidelines and national regulatory frameworks establish specific periods for drug approvals, safety communications, and market access reviews. Marketing campaigns that align with these regulatory cycles demonstrate industry expertise and **build trust with healthcare professionals** who rely on your organization's compliance excellence.\n\nFor example, preparing campaigns around the implementation of the **European Health Data Space regulation** on 24 September 2025 positions your brand as a compliance leader in secure data use and interoperability.\n\n### 2- Scientific conference synchronization maximizes reach\n\nMajor **[medical conferences](https://livestorm.co/blog/symposium-vs-conference)** create concentrated **opportunities to engage key opinion leaders and healthcare decision-makers**. Organizations that strategically time their educational content, clinical data releases, and thought leadership initiatives around these events achieve significantly higher engagement rates with their target audiences. For instance, aligning a cardiology-focused campaign with the **European Congress of Cardiology** on 6 September 2025 allows you to showcase insights while specialists are most attentive",{"id":1671,"__typename":833,"image":1672},"c2mhiLOwRC-Kqnv4duKnbw",{"id":1673,"alt":36,"height":1674,"url":1675,"width":1676},"cml45xFlSzGiVzoE32lJgA",3648,"https://livestorm.imgix.net/1127/1755691228-headway-healthcare-conference-livestorm-marketing-calendar.jpg",5472,{"id":1678,"__typename":811,"text":1679},"FikCwuLkS0W_fPL9I89l7g","### Awareness dates optimization enhances education impact\n\nLife science or **healthcare specific awareness months** provide natural conversation starters for therapeutic area discussions. When your educational campaigns align with established awareness periods—such as launching diabetes education durin **World Diabetes Day**, you leverage existing healthcare professional and patient interest to amplify your message impact.\n\nAs an example, marking **World Suicide Prevention Day** on 10 September 2025 with mental health content or digital support tools can deepen trust and relevance with professionals and patients alike.*",{"id":1681,"__typename":823,"text":1682},"dg9Gg7tvRcWEPqrHSaYEfA","\u003Cp>The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it. - Ray Kroks\u003C/p>",{"id":1684,"__typename":811,"text":1685},"XLmA2ikPQEKUCtm5JvVysw","## Strategic dates for **life science marketing excellence** in 2025-2026\n\n### Q3 2025: **July – September**\n\n#### 🗓️ Implementation of the European Health Data Space Regulation (24/09/2025)\n\n**Short description:** The European Health Data Space regulation becomes enforceable, introducing new frameworks for secure health data sharing across Member States.\n\n**Marketing opportunity:** Position your brand as a leader in compliance, interoperability, and digital trust.\n\n**Inspiration:** Publish a thought-leadership guide on EHDS compliance and patient data strategy.\n\n\n#### 🗓️ World Suicide Prevention Day (10/09/2025)\n\n**Short description:** WHO-recognized awareness day promoting suicide prevention and mental health access.\n\n**Marketing opportunity:** Highlight your role in supporting mental health initiatives.\n\n**Inspiration:** Launch a digital campaign with patient resources and NGO collaborations.\n\n\n#### 🗓️ World Patient Safety Day (17/09/2025)\n\n**Short description:** WHO-led global campaign dedicated to safer healthcare systems.\n\n**Marketing opportunity:** Show leadership in clinical safety, digital risk management, or pharmacovigilance.\n\n**Inspiration:** Release a “5 safety commitments” checklist or host a webinar on patient safety innovation.",{"id":1687,"__typename":833,"image":1688},"HH-VCebuT6a8lSNB_7Cv0Q",{"id":1689,"alt":36,"height":1690,"url":1691,"width":1692},"EL_fotR_Qo-ZazvNHBFiCw",3585,"https://livestorm.imgix.net/1127/1755697197-pexels-mart-production-healthcare-calendar-livestorm.jpg",5377,{"id":1694,"__typename":811,"text":1695},"e9IexIFSTayahgIy3HCHTg","\n\n#### 🗓️ European Congress of Cardiology (ESC) (06/09/2025)\n\n**Short description:** One of Europe’s largest **[cardiology conferences](https://livestorm.co/blog/plan-medical-congress)**, uniting global experts in cardiovascular innovation (Barcelona).\n\n**Marketing opportunity:** Time campaigns around breakthrough research in cardiovascular health.\n\n**Inspiration:** Host a live panel or publish a cardiology innovation report.\n\n\n### Q4 2025: **October – December**\n\n#### 🗓️ World Mental Health Day (10/10/2025)\n\n**Short description:** Global awareness day reducing stigma and promoting mental health support.\n\n**Marketing opportunity:** Position your brand in digital therapeutics, prevention, or workforce well-being.\n\n**Inspiration:** Create a mental health resource hub or share HCP-led video insights.\n\n\n#### 🗓️ EU Health Technology Assessment (HTA) Regulation Transition (14/10/2025)\n\n**Short description:** Transition to mandatory EU-wide joint clinical assessments for new therapies.\n\n**Marketing opportunity:** Reinforce credibility by showing regulatory alignment.\n\n**Inspiration:** Develop an infographic explaining how the HTA affects drug launches.\n\n\n#### 🗓️ World Osteoporosis Day (24/10/2025)\n\n**Short description:** Global campaign to raise awareness of bone health and fracture prevention.\n\n**Marketing opportunity:** Highlight prevention and patient education in osteoporosis.\n\n**Inspiration:** Share patient case studies or promote bone density screening programs.\n\n\n#### 🗓️ Universal Health Coverage Day (12/12/2025)\n\n**Short description:** WHO campaign spotlighting access to care and healthcare financing.\n\n**Marketing opportunity:** Link your initiatives to equity and sustainable health systems.\n\n**Inspiration:** Publish a whitepaper on affordability and access innovation.\n\n\n### Q1 2026: **January – March**\n\n#### 🗓️ EU HTA Regulation Milestone (12/01/2026)\n\n**Short description:** Regulation becomes fully applicable, mandating joint clinical assessments for innovative medicines.\n\n**Marketing opportunity:** Show expertise in navigating EU regulatory frameworks.\n\n**Inspiration:** Host a compliance-focused webinar with medical affairs experts.\n\n\n#### 🗓️ EMA Variations Framework Update (15/01/2026)\n\n**Short description:** New EMA framework for drug variation categories enters into force.\n\n**Marketing opportunity:** Educate stakeholders on regulatory flexibility.\n\n**Inspiration:** Release a simplified guide for healthcare professionals on product variation impacts.\n\n\n#### 🗓️ EU AI Act: High-Risk AI Guidelines (02/02/2026)\n\n**Short description:** Guidelines for high-risk AI systems, including medical applications, become enforceable.\n\n**Marketing opportunity:** Showcase responsible AI innovation in healthcare.\n\n**Inspiration:** Share an expert commentary on ethical AI in life sciences.\n\n\n#### 🗓️ World Cancer Day (04/02/2026)\n\n**Short description:** International campaign promoting cancer prevention and research.\n\n**Marketing opportunity:** Anchor oncology campaigns around this global observance.\n\n**Inspiration:** Share patient advocacy stories and launch an oncology insights report.\n\n\n### Q2 2026: **April – June**\n\n#### 🗓️ World Health Day (07/04/2026)\n\n**Short description:** WHO’s flagship observance with annual health themes.\n\n**Marketing opportunity:** Tie campaigns to public health priorities.\n\n**Inspiration:** Launch a data story aligned with the yearly theme.\n\n\n#### 🗓️ EHRA Congress (12/04/2026)\n\n**Short description:** European Heart Rhythm Association congress (Copenhagen), focused on arrhythmia and EP innovations.\n\n**Marketing opportunity:** Engage with electrophysiology specialists.\n\n**Inspiration:** Host case-based webinars timed with new research releases.",{"id":1697,"__typename":833,"image":1698},"UQPDnTpBQmqkRwerZxylSA",{"id":1699,"alt":36,"height":1700,"url":1701,"width":1702},"Lh85YIypTRiodTRQis5w1g",2624,"https://livestorm.imgix.net/1127/1755697331-paul-einerhand-unsplash-healthcare-calendar-livestorm.jpg",3936,{"id":1704,"__typename":811,"text":1705},"H73ZopC5RQ6qoy5kNucJyA","#### 🗓️ UK Clinical Trials Regulation Update (28/04/2026)\n\n**Short description:** UK Medicines for Human Use regulations modernized.\n\n**Marketing opportunity:** Position yourself as a trusted partner for clinical trial compliance.\n\n**Inspiration:** Publish a blog post comparing EU vs. UK trial frameworks.\n\n\n#### 🗓️ EU IVDR Transitional Deadline – Class C IVDs (26/05/2026)\n\n**Short description:** New deadlines for in vitro diagnostic medical devices under the IVDR extension.\n\n**Marketing opportunity:** Demonstrate compliance readiness and support for partners.\n\n**Inspiration:** Release a checklist or toolkit for labs and manufacturers.\n\n\n### Q3 2026: **July – September**\n\n#### 🗓️ EAHM Congress (03/07/2026)\n\n**Short description:** European Association of Hospital Managers congress in Lisbon (3–5 July 2026).\n\n**Marketing opportunity:** Target healthcare administrators with solutions on efficiency and transformation.\n\n**Inspiration:** Share a best-practices playbook for hospital management.\n\n\n#### 🗓️ International Paramedics Day (08/07/2026)\n\n**Short description:** Global observance recognizing frontline emergency responders.\n\n**Marketing opportunity:** Strengthen brand visibility by celebrating emergency care contributions.\n\n**Inspiration:** Spotlight paramedic testimonials or CSR initiatives.\n\n\n#### 🗓️ World Population Day (11/07/2026)\n\n**Short description:** Awareness day highlighting demographic challenges and equity in healthcare.\n\n**Marketing opportunity:** Link campaigns to sustainability and health access.\n\n**Inspiration:** Publish insights on population health planning.\n\n\n#### 🗓️ Packaging Waste Regulation (12/08/2026)\n\n**Short description:** EU regulation on packaging waste and environmental responsibility enters into force.\n\n**Marketing opportunity:** Reinforce ESG commitments and sustainable packaging strategies.\n\n**Inspiration:** Launch a sustainability campaign showcasing eco-friendly initiatives.\n\n\n#### 🗓️ Data Act “Access by Design” Requirement (12/09/2026)\n\n**Short description:** EU Data Act mandates access-by-design for connected medical devices.\n\n**Marketing opportunity:** Position your brand as a leader in compliant, interoperable medtech.\n\n**Inspiration:** Release a whitepaper or webinar series on digital health interoperability.",{"id":1707,"__typename":811,"text":1708},"I4dxZKPtRAGbuGGH-XvXxw","## How to use this Healthcare Marketing Calendar?\n\nTo get the most value, integrate this calendar into your planning process by following these steps:\n\n### 1) Identify relevant dates\n\nDetermine which dates resonate with your target audience. Use the tags (regulations, awareness, celebrations or events) to filter the calendar. For example, a company focusing on **patient data solutions** could align messaging with the **European Health Data Space regulation** milestone on 24 September 2025.\n\n### 2) Get inspirations\n\nStand out: create bold, smart campaigns that set you apart from your competitors. To help you through this, we’ve made every card in this calendar clickable, giving you access to marketing opportunities and campaign ideas. For instance, you might use **World Suicide Prevention Day** on 10 September 2025 to run a campaign centered on **digital mental health** support.",{"id":1710,"__typename":833,"image":1711},"KoDX3ys9RVCXjNlLJ2-AKg",{"id":1712,"alt":36,"height":1713,"url":1714,"width":1715},"KojrqlTVRZ6IGyRPFv3Qnw",4085,"https://livestorm.imgix.net/1127/1755698684-soundtrap-unsplash-healthcare-calendar-livestorm.jpg",6128,{"id":1717,"__typename":811,"text":1718},"TM2bjhowSKK5-s3zg2Wfrw","\n### 3) Leverage global and industry-specific moments\n\nCombine universally recognized events, like New Year’s Day, with niche healthcare or life science milestones to keep your campaigns varied and engaging. For example, you could pair **World Health Day** on 7 April 2026 with the **EHRA Congress** the same week, ensuring your cardiology audience sees both public health and scientific innovation narratives.\n\n### 4) Coordinate global and regional scientific events\n\nCombine **internationally recognized medical conferences** with regional scientific meetings and local healthcare professional education events. This multi-layered approach ensures comprehensive market coverage while respecting local market dynamics and language preferences.",{"id":1720,"__typename":811,"text":1721},"H8kP1n-jQ0m5BdmYquR1lg","## 3 tips to achieve marketing excellence in healthcare\n\nSuccessful implementation of these strategic dates requires sophisticated execution.\n\n### Evidence-based content development\n\nYou know this more than anyone: **[healthcare marketing](https://livestorm.co/blog/life-sciences-marketing)** demands rigorous scientific accuracy. Before launching an external campaign online ([**webinar**](https://livestorm.co/blog/healthcare-webinar-report-2024), podcast, press release...):\n1. Make sure all campaign materials undergo thorough medical review,\n2. Include appropriate fair balance statements, and reference peer-reviewed clinical evidence,\n3. Partner closely with medical affairs teams to maintain scientific integrity throughout campaign development.\n\nFor instance, campaigns launched around the **World Health Summit** in Berlin (12 October 2025) should be backed with policy-relevant data and peer-reviewed insights to resonate with both regulators and clinicians.\n\n\n### Multi-channel regulatory compliance\n\nDifferent communication channels require specific compliance approaches. **Educational webinars** targeting healthcare professionals need different regulatory considerations than patient support materials. Develop channel-specific compliance frameworks that address promotional versus educational content distinctions.\n\nAs an example, preparing a digital series around the **EU HTA Regulation milestone** (12 January 2026) means adapting messaging across professional channels like LinkedIn or conference symposia, while ensuring that patient-facing information remains strictly educational and compliant.\n\n\n### Stakeholder-specific messaging strategies\n\nHealthcare professionals, patients, and regulatory bodies require tailored communication approaches. Create distinct messaging hierarchies that address:\n* clinical efficacy for physicians,\n* quality of life improvements for patients,\n* safety profiles for regulatory stakeholders,\nwhile maintaining consistent core therapeutic messaging.\n\nFor example, during **World Diabetes Day** (14 November 2025), HCP-focused messaging might highlight new clinical trial data or updated guidelines, while patient-facing campaigns can emphasize lifestyle resources, early screening, and digital management tools—all aligned under one consistent therapeutic story.",{"id":1723,"__typename":811,"text":1724},"JsIVMyhSQQWfAVgFw4CbPA","**Excellence in healthcare and life science marketing** emerges when scientific rigor meets strategic timing. By aligning your **[pharmaceutical campaigns](https://livestorm.co/blog/pharma-marketing-challenges-trends-strategies)** with established medical conferences, regulatory cycles, and therapeutic awareness periods, you maximize engagement while maintaining the compliance standards that build trust with healthcare professionals and regulatory authorities.\n\nOrganizations that invest in comprehensive marketing calendar planning consistently outperform competitors in healthcare professional engagement, regulatory approval efficiency, and commercial success metrics. Begin developing your 2026 life science marketing strategy now using these essential dates as your foundation.\n\nReady to achieve marketing excellence through strategic planning?\nAccess your complete **Life Science Marketing Calendar 2026** and transform timing into your competitive advantage.",{"id":1726,"alt":1727,"height":1612,"url":1728,"width":1614},"N6phX_7hSjaM_2l0GkJIWw","Transform your life science marketing strategy with precision timing and regulatory excellence with this calendar.","https://livestorm.imgix.net/1127/1755681934-mini-blog-calendar-marketing-healthcare.png","2025-09-10",[1731,1782,1822],{"id":1732,"_firstPublishedAt":1733,"blogPostCategory":1734,"content":1736,"coverImage":36,"coverWithImgix":1773,"slug":1779,"subtitle":1780,"title":1781},"b93RiQeVSbmnVlVxKLckuQ","2024-10-16T11:33:06+02:00",[1735],{"id":1631,"name":360,"slug":354},[1737,1740,1741,1744,1745,1748,1749,1752,1753,1756,1757,1760,1761,1764,1765,1768,1769,1772],{"__typename":811,"id":1738,"text":1739},"LVcAkHaKRfqydTyEI0GFtQ","As the demand for **[healthcare webinars](https://livestorm.co/industries/healthcare)** grows, professionals in the industry must stay updated with the latest trends to ensure their events are impactful and engaging. \n\nBased on our 2024 **[Healthcare and Life Science Webinar Report](https://livestorm.co/resources/reports/webinar-report-healthcare-2024)**, we explore key insights and strategies that can help elevate your webinars. From understanding audience behavior to improving **webinar engagement**, here are the best practices to follow.\n\n\n## Increasing Webinar Frequency and Optimizing Timing\n\nIn 2023, **healthcare organizations hosted an average of 23 webinars annually**, a significant 64% increase compared to other industries, which hosted only 14. This surge highlights the growing reliance on healthcare webinars for education such as [CME courses,](https://livestorm.co/blog/build-deliver-cme-course) communication, and industry-wide updates. ",{"__typename":823},{"__typename":811,"id":1742,"text":1743},"XWnhyHPCS_2JpC-NiO1N9A","These webinars have become a crucial platform for sharing the latest research findings, discussing emerging trends, and providing continuing education for healthcare professionals.\n\nWhen it comes to timing, **June stands out as the busiest month** for healthcare webinars, accounting for 11% of annual events. \n\nThis choice may be strategic, as it allows organizations to present mid-year updates and prepare for the second half of the year. Following closely, September, October, and November see a combined 30% of webinars, making the second half of the year particularly event-heavy. \n\nThe focus during these months could be attributed to the need for end-of-year reviews, planning for the upcoming year, and addressing any new developments or changes in the healthcare landscape. \n\nWhile other industries see peak months spread throughout the year, **healthcare tends to concentrate its efforts on end-of-year engagement**, ensuring that professionals are well-informed and prepared for the future.",{"__typename":833},{"__typename":811,"id":1746,"text":1747},"SpH8J3pYQaCEkL0dHkQeeA","## Best Days to Host Healthcare Webinars\n\nChoosing the right day to [host your webinar ](https://livestorm.co/blog/host-webinar)can significantly impact attendance. In both healthcare and other industries, **Thursdays and Tuesdays are the most popular days** to hold webinars. ",{"__typename":823},{"__typename":811,"id":1750,"text":1751},"aOr1dPfKQL2TLKKGGjTOUA","This preference likely stems from the fact that these days typically fall in the middle of the workweek, allowing attendees to settle into their week and making them more likely to participate. \n\nHowever, what sets healthcare apart is that **6% of webinars are hosted on Saturdays**—a day when only 1% of other industries’ webinars take place. \n\nThis might reflect [healthcare professionals](https://livestorm.co/blog/hcp-engagement)’ unique work schedules and availability, as they often work non-traditional hours and may **find weekends a more convenient time to engage** in professional development activities. \n\nUnderstanding these nuances can help you schedule your webinars more effectively to maximize attendance and engagement.",{"__typename":833},{"__typename":811,"id":1754,"text":1755},"CbeZ5Iu0RK28eIpHsjjAKQ","## Webinar Registration and Attendance Insights\n\nDriving webinar engagement begins with effective promotion and understanding registration patterns. **Healthcare [webinar promotions](https://livestorm.co/webinar-promotion) often begin over a month in advance**, which allows ample time to reach the target audience. \n\nDespite this extended promotional period, only 20% of sign-ups occur in the final week, a figure that is notably lower compared to 27% in other sectors. \n\nThis discrepancy highlights the importance of continuous and strategic promotion to ensure a steady flow of registrations leading up to the event.\n\nIn 2023, healthcare webinars managed to attract an **average of 52 registrants per session**, but this number saw a decline to 45 in 2024. \n\nThe decrease in the number of registrants could be attributed to various factors such as increased competition or changes in audience interest. However, despite the decline in registrants, the webinar engagement remained stable. \n\nAttendance rates were at 51% in 2023 and **slightly decreased to 48% in 2024**, which closely matches the attendance rates observed in other industries. \n\nThis stability in engagement suggests that while fewer people registered, those who did were genuinely interested and committed to attending the sessions.",{"__typename":833},{"__typename":811,"id":1758,"text":1759},"X1g6DSO4Tpe484WDHK8dnA","## How to Keep Your Audience Engaged\n\nOne of the biggest challenges facing healthcare webinars is **maintaining audience attention throughout the entire session**. \n\nIn 2023, data showed that attendees stayed engaged for an average of 23 minutes out of a typical 60-minute session. This highlights the difficulty in keeping participants interested for the full duration.\n\nIn 2024, as the average **webinar duration increased slightly to 63 minutes**, the attention span of attendees stayed at 23 minutes, with participants tuning in for only 36% of the event. \n\nThis trend wasn't unique to healthcare; other industries experienced a similar decline in engagement. For example, in these sectors, attendees remained active for an average of 24 minutes out of a 61-minute session. \n\nThese statistics underscore the importance of developing strategies to improve engagement and maintain audience interest in long-duration webinars.",{"__typename":823},{"__typename":811,"id":1762,"text":1763},"Mos7ID-LQ_W29rYwljwFtw","### **Leveraging Live and On-Demand Views**\n\n**[Live webinars](https://livestorm.co/webinar-software) continue to be the most popular format**,**with 68%** of healthcare attendees participating live in 2024. This preference highlights the value of real-time interaction and immediate access to expert insights. \n\nHowever, on-demand content remains crucial, as 16% of the audience opts to watch the replay at their convenience. Offering both live and replay options ensures that you reach a broader audience and maximize webinar engagement. \n\n**This hybrid approach is essential for webinar best practices**, as it caters to diverse viewing preferences, increases your content’s accessibility, and allows participants to engage with the material according to their schedules. By accommodating both live and on-demand viewers, you can enhance the overall impact and reach of your webinars.",{"__typename":823},{"__typename":811,"id":1766,"text":1767},"HLHM70t4T7-_MuRSJLZzTA","### **Boosting Interaction with Polls, Q&A, and Chat**\n\nEngagement tools like polls, Q&A sessions, and chat features are key to a successful **healthcare webinar**. \n\nHowever, in 2024, the average number of questions asked during **healthcare webinars decreased by 30%**, with only 14 questions per session, down from 20 in 2023. \n\nWhile polls have remained consistent across industries, chat engagement in healthcare webinars is 40% lower than in other sectors.\n\nTo counter this, consider integrating more interactive elements into your webinars. Polls and Q&A not only boost participation but also help retain your audience’s attention throughout the session. Chat features can further enhance real-time interaction, especially when paired with live moderators.",{"__typename":833},{"__typename":811,"id":1770,"text":1771},"IwDNCJu7TeecFeMY8Y1uNA","## Webinar Best Practices for Healthcare Professionals\n\nTo improve **webinar engagement** and ensure your healthcare webinars are successful, consider these **best practices**:\n\n1. **Enhance Engagement with Interactive Tools**: Use polls, Q&A sessions, and chat features to make your webinars more interactive. Engaging your audience in real-time can help increase the duration of their attention and overall participation.\n2. **Shorten Webinars to Keep Attention**: With audience attention spans decreasing, consider shortening the duration of your webinars. Breaking down lengthy sessions into shorter clips or segments can help maintain interest and make the content more digestible for replay viewers.\n3. **Offer On-Demand Options**: Incorporating both live and on-demand content ensures that your webinars remain accessible and engaging for a wider audience. Replays are especially useful for healthcare professionals who may have conflicting schedules during the live event.\n4. **Involve Key Opinion Leaders (KOLs)**: Featuring industry experts or[ Key Opinion Leaders](https://livestorm.co/blog/kol-engagement) in your webinars can significantly increase interest and boost attendance. KOLs bring credibility and valuable insights that resonate with your target audience.\n\nAs **healthcare webinars** continue to grow in importance, optimizing them for engagement is more critical than ever. \n\nBy implementing these **webinar best practices**, healthcare professionals can ensure their events are not only well-attended but also highly interactive and impactful. \n\nWhether you’re aiming to educate, inform, or collaborate, the right strategy will help you maximize the success of your healthcare webinars.\n\n**Ready to take your webinars to the next level? Sign up with Livestorm today and start creating more engaging and impactful healthcare webinars!**\n\n## Webinar Healthcare Infographic",{"__typename":1003},{"id":1774,"alt":1775,"height":1776,"url":1777,"width":1778},"29210807","doctor sitting at a desk giving a video consultation ",853,"https://livestorm.imgix.net/1127/1635953985-telehealth.jpg",1280,"healthcare-webinar-report-2024","Discover key insights and best practices from the 2024 Healthcare Webinars Report to prepare 2025, designed to enhance audience engagement and maximize the impact of your healthcare webinars.","2024 Healthcare Webinar Report: Insights with Infographic",{"id":1783,"_firstPublishedAt":1784,"blogPostCategory":1785,"content":1787,"coverImage":36,"coverWithImgix":1815,"slug":1819,"subtitle":1820,"title":1821},"OWcMXwU9SgqwtP22pF1FZg","2024-09-23T17:46:52+02:00",[1786],{"id":1631,"name":360,"slug":354},[1788,1791,1792,1795,1796,1799,1800,1803,1804,1807,1808,1811,1812],{"__typename":811,"id":1789,"text":1790},"H5-GYbRXQMCXJkrGSWpHPA","For pharmaceutical companies today, relying solely on in-person engagement is no longer a viable option for engaging healthcare professionals (HCPs). Just as HCPs have shifted to providing digital services like telehealth, pharma companies must increasingly prioritize digital engagement strategies.\n\nIn this article, we'll cover what pharma companies can achieve with HCP engagement and how to develop a successful program. We'll also explore common challenges and tools to simplify the process.\n\n\n## What is HCP engagement?\n\n**HCP engagement is a practice pharma companies use to provide education, information, and communications to medical professionals.** These programs are digital in nature, allowing HCPs to learn and engage via a variety of [virtual events](https://livestorm.co/resources/guides/what-is-a-virtual-event) and one-on-one sessions.\n\nPharma companies typically develop these programs to achieve goals like introducing new solutions or increasing the adoption of certain offerings. Many companies also use these opportunities to collect feedback and gain insights from healthcare professionals.\n\n\n## Why HCP engagement is so important\n\nIs your organization on the fence about investing in HCP engagement efforts? Let's take a closer look at why digital engagement is essential for the [pharmaceutical industry](https://livestorm.co/industries/healthcare/pharmaceutical).\n\n\n### Building connections with healthcare providers\n\nBefore 2020, in-person interactions were the norm for pharma companies seeking to build relationships with HCPs. Since then, hybrid programs have become increasingly popular. Now, **[84% of HCPs prefer to increase or maintain virtual interactions](https://www.bcg.com/publications/2023/hybrid-engagement-is-the-new-normal-for-physicians-and-pharma-companies), making digital engagement a key priority**.",{"__typename":833},{"__typename":811,"id":1793,"text":1794},"D2CuRrUBRsiMpR8N0eeAfg","### Providing current information on pharma products\n\nTo leverage available solutions and improve patient outcomes, HCPs need medical information that's both current and compliant. A McKinsey survey found that **[60% of HCPs want pharma interactions](https://www.mckinsey.com/industries/life-sciences/our-insights/a-vision-for-medical-affairs-2030-five-priorities-for-patient-impact) integrated across channels**. To connect with HCPs effectively, companies must offer information in a range of formats across digital channels.\n\n\n### Collaborating on pharma research and education\n\nThese digital engagements don't have to be one-way communication channels for pharma companies. Instead, they can also work as feedback channels. In fact, **pharma companies can use the valuable insights they collect from virtual events, Q&As, and surveys to build trust and provide more valuable programs for HCPs**.\n\n\n## 5 Ways pharma companies can engage HCPs\n\nPlanning to implement an HCP engagement program or looking to expand your current offerings? Here are five of the most effective engagement strategies to try.\n\n\n### 1. Invite HCPs to live Q&A sessions\n\nWhen you want to make a big impact on your target audience, hosting an online conference is a great choice. **Virtual [live events](https://livestorm.co/use-cases/live-events) can include multiple sessions, allowing speakers to cover everything from new pharma products to advanced patient care solutions.**",{"__typename":833},{"__typename":811,"id":1797,"text":1798},"EZAj0NafR5KH4kKf4qZTbg","However, big events can easily feel impersonal. **To create deeper relationships with HCPs, create spaces for more personal connections.** Livestorm offers several options for this kind of pharma HCP engagement.\n\nFor example, you can create breakout rooms with different themes. Participants can flow from the main event room to various breakout rooms, where they can connect with pharma reps and ask questions.\n\nWhen you host a conference with Livestorm, you can also set up [live Q&A sessions](https://livestorm.co/use-cases/live-qas) for any event. This feature allows guests to ask questions in real time. Other attendees can upvote questions, ensuring the ones that appeal to the widest group of attendees get attention.\n\n\n### 2. Host seminars and panel discussions\n\nLarge online conferences give pharma companies opportunities to have high-impact interactions with HCPs. But when done well, smaller, more focused events can make just as big of an impression on stakeholders. They're also excellent for learning about HCP preferences and needs.\n\n**With [online seminars](https://livestorm.co/blog/what-is-a-seminar), for example, you gather smaller groups for an educational presentation.** While seminars typically feature a single subject matter expert, these events tend to be collaborative in nature. As a result, they often allow attendees to ask questions and share insights.\n\nAlong the same lines, [panel discussions](https://livestorm.co/blog/panel-discussion)** are ideal for hosting a small group of industry experts**. Guests often have slightly different perspectives, so the event allows them to explore topics from different angles. Like seminars, panel discussions invite viewer interaction.",{"__typename":913},{"__typename":811,"id":1801,"text":1802},"Cy7c3WuKQPy-C33Wzbrfyg","With Livestorm, you can invite multiple (up to 25) simultaneous speakers to any event. Plus, you can get attendees' perspectives via polls, live chat, and emoji reactions.\n\n\n### 3. Support continuing medical education\n\n**Continuing medical education (CME) courses enable healthcare providers to improve their professional performance by learning new skills and discovering new treatments.** One of the most effective ways pharma companies can support [CME courses](https://livestorm.co/blog/build-deliver-cme-course) is to sponsor the educators who provide them.\n\nAs you build relationships with HCPs, take time to learn about their specific needs and preferences, including the topics they want to stay up to date on and the challenges they face. This way, you can make data-driven decisions about the best types of courses to sponsor.\n\n\n### 4. Create informative product demos\n\nWhen you have a new pharma product to launch, you'll likely want to include as many digital channels as possible in your marketing efforts. With interactive product demos and real-time promotional efforts, you can [engage key opinion leaders](https://livestorm.co/blog/kol-engagement) (KOLs) and HCPs directly.\n\n**Pharma [product demo videos](https://livestorm.co/blog/product-demo-video) showcase how your solution works and illustrate the key benefits.** When you use HCP engagement software like Livestorm, you can answer attendees' questions and provide additional information as necessary. You can also gauge HCP satisfaction and interest in your product.",{"__typename":913},{"__typename":811,"id":1805,"text":1806},"Cfatc1NkQZKgdcxu2uvILw","With Livestorm, you can also make product demos and launch videos available on demand. As a result, your target audience can consume your content when they can fit it into their busy schedules.\n\n\n### 5. Sponsor industry networking events\n\nAs helpful as hosting your own events can be, they aren't the only way to have an important role in HCP engagement. Another option is hosting or sponsoring industry networking opportunities.\n\nWith Livestorm, it's easy to set up virtual networking events. The main event room can serve as a space where attendees can mingle freely. Then, **you can direct attendees to breakout rooms to discuss specific topics or to connect with HCPs in certain areas**.\n\n\n## Common challenges with HCP engagement\n\nBefore you pursue HCP engagement, make sure you know the issues your team could face. Here are some of the most common challenges companies encounter with this type of program.\n\n\n### Limited understanding of healthcare professionals' needs\n\nThe more you know about the needs of your target customer, the easier time you'll have engaging them. By asking directly, you can gain valuable insights about the specific needs of HCPs in your network. A PwC survey found that **[82% of pharma customers](https://www.pwc.com/us/en/industries/health-industries/library/pharma-customer-engagement.html) would share personal data in exchange for personalized service**.\n\nOnce you have a better understanding of HCP needs and preferences, you can make informed decisions about which topics to consider, channels to use, and formats to prioritize. Consider experimenting with several of the HCP engagement strategies above to find what works best and tailor your strategy to your target audience.\n\n\n### Increased competition for healthcare professionals' time\n\nThe average healthcare professional in the United States works an [average of 50 to 59 hours per week](https://www.statista.com/statistics/1385440/physicians-work-hours-united-states/). In addition to meeting with patients and handling administrative work, HCPs often manage communications from multiple pharma companies during these long hours.",{"__typename":833},{"__typename":811,"id":1809,"text":1810},"fgDTZqi-RVOyG2WuJe1qzg","When planning virtual HCP engagement, it's essential to consider timing. **While real-time events may create more value for your team, they may not align with the demands on the [healthcare industry](https://livestorm.co/industries/healthcare). Instead, consider offering on-demand content that HCPs can view at their convenience.**\n\n\n### Greater need for virtual and on-demand events\n\nShifting from an in-person strategy to a virtual approach to HCP engagement requires a new perspective and new technology. While online initiatives and on-demand events are often simpler to host, they can present their own set of technical and logistical challenges.\n\nYou can address many of these issues by choosing video engagement software that's both reliable and user-friendly. **Livestorm provides 99.98% uptime to enterprise customers. Plus, we offer a [toolkit for healthcare professionals](https://livestorm.co/resources/templates/online-training-toolkit-healthcare) designed to help you host seamless events.**\n\n\n### Difficulty choosing the right HCP engagement platform\n\nWith so many options to consider, choosing the right digital tools may seem difficult. Make sure any [webinar software](https://livestorm.co/webinar-software) or communication tool you select has these key features:\n\n\n\n* Options for both live and [automated webinars](https://livestorm.co/webinar-software/automated-webinars) so you can engage HCPs in real time or on demand\n* Built-in solutions for registering and following up with HCPs\n* [Integrations](https://livestorm.co/integrations) with 1,000+ apps in your tech stack\n* Best-in-class security, including ISO 27001 compliance and access via SAML SSO\n\n",{"__typename":833},{"__typename":811,"id":1813,"text":1814},"JL0L3CTKS3G4DvDeC37tYg","Ready to try our video engagement platform for yourself? [Sign up for Livestorm](https://app.livestorm.co/#/signup)** and set up an online event within minutes.**\n\n\n## Frequently asked questions about HCP engagement\n\n\n### What is an HCP in healthcare?\n\nIn healthcare, an HCP means any professional who provides medical services or administers medicine. This category typically includes anyone who works in medicine, nursing, or dentistry.\n\n\n### What does HCP marketing mean?\n\nHCP marketing uses digital and traditional marketing channels to create touchpoints that communicate and build relationships with healthcare professionals. HCP engagement is a component of this type of marketing.\n\n\n### What is an HCP influencer?\n\nAn HCP influencer is a professional who shares thought leadership with an engaged audience, typically on social media. Pharma companies may partner with HCP influencers as part of their communication strategies.",{"id":1816,"alt":1817,"height":897,"url":1818,"width":899},"VhBLepGiQ7e_tpWfrgjwXg","healthcare professionals engaging","https://livestorm.imgix.net/1127/1726746987-hcp-engagement.jpg","hcp-engagement","Learn what HCP engagement is, why it's so important for pharma, and how to create a digital engagement strategy that improves patient care outcomes.","HCP Engagement: What It Is & How to Build a Digital Strategy",{"id":1823,"_firstPublishedAt":1824,"blogPostCategory":1825,"content":1828,"coverImage":36,"coverWithImgix":1852,"slug":1856,"subtitle":1857,"title":1858},"HbTOtZQFRkWbFQvgTrhDgQ","2025-05-07T14:14:25+02:00",[1826,1827],{"id":766,"name":674,"slug":675},{"id":1631,"name":360,"slug":354},[1829,1832,1833,1836,1837,1840,1841,1844,1845,1848,1849],{"__typename":811,"id":1830,"text":1831},"Yip31Zc1RhyHkvIxII4bEA","Life sciences marketing requires multiple competing priorities. Pharma and biotech marketers need to present technical topics in a way that engages healthcare professionals (HCPs) yet still complies with regulations. This demands an approach that standard marketing playbooks don't cover.\n\nIn this article, we'll walk through how to create a life sciences marketing strategy that addresses these challenges and incorporates current trends. You'll learn which marketing channels and formats to prioritize, how to optimize results.\n\n**Key takeaways**:\n\n\n\n* Successful life sciences marketing strategies require a balance between educational, thought leadership, and lead generation content.\n* To stay ahead in this sector, factor trends like AI-powered tools, omnichannel approaches, and influencer marketing into your strategy.\n* To overcome industry challenges, focus on regulatory compliance, making technical information accessible, and monitoring scientific advancements.\n\n\n## What is life sciences marketing?\n\nLife sciences marketing is** the process of promoting pharmaceutical and biotechnology products, services, and innovations**. This type of strategy informs, educates, and converts a diverse group of stakeholders including HCPs, patients, and investors.\n\nIn many industries, marketing focuses mainly on driving sales and revenue. While that's certainly an end goal for biotech and pharma companies, life sciences marketing has to prioritize other outcomes as well.\n\nWithin the life science sector, effective marketing has to establish credibility for your organization, build trust with your audience, and educate customers. All of these elements have to work together to help your target audience make important health-related decisions.\n\n\n## 5 Life science digital marketing trends to follow\n\nBecause research and development (R&D) drives the life sciences sector, pharmaceutical and biotechnology marketing practices change quickly. Stay ahead of the competition by incorporating these trends into your marketing.\n\n\n### 1. Omnichannel marketing approaches\n\nLife sciences companies are quickly shifting from single-channel sales led by field representatives to multi-channel marketing strategies. Customers increasingly expect omnichannel experiences, and up to [60% of HCPs prefer digital engagement](https://www.mckinsey.com/industries/life-sciences/our-insights/how-medtechs-can-meet-industry-demand-for-omnichannel-engagement) when making buying decisions.\n\nInstead of focusing all your efforts on a single channel, it's more important than ever to diversify. Coordinate messaging across email marketing, webinar series, and social media content. Then, use channel-specific analytics to learn what works best for your audience so you can optimize your approach.\n\n\n### 2. AI-powered life science marketing tools\n\nArtificial intelligence (AI) tools help marketers do more with less and stretch budgets further. For life science companies, AI-powered solutions can transform everything from content creation to marketing analytics.\n\nAI marketing automation tools simplify email, social media, and ad creation, helping you create omnichannel campaigns quickly. They save time by generating marketing content, applying your brand voice, suggesting audience segments, and sharing campaign insights.\n\nLivestorm's [AI marketing](https://livestorm.co/blog/what-is-ai-marketing) tools make content creation faster and easier. Use our [webinar outline generator](https://livestorm.co/tools/webinar-title-outline-generator) to plan your next pharma or biotech webinar in seconds. Plug in the topic and a short description, and set your tone of voice and audience knowledge level.",{"__typename":833},{"__typename":811,"id":1834,"text":1835},"QKbVTw22Q--mXk3-GEiZ9Q","Whether you're hosting a webinar, planning a YouTube video, or brainstorming a short-form video, our AI-powered [video script generator](https://livestorm.co/tools/script-generator) can help. Just input the topic, description, format, and tone of voice. Then, let the tool create a full script in seconds.\n\nGet more value from your online events with our AI-powered [content repurposing](https://livestorm.co/blog/repurpose-content) tool. Turn any Livestorm event recording into a summary or a transcript. Or repurpose it into a blog post, email draft, or social media post. Then, distribute the content across marketing channels.",{"__typename":833},{"__typename":811,"id":1838,"text":1839},"PajYKQNlS8yZkYN1g_EX6w","### 3. Life sciences events and conferences\n\nWhile asynchronous engagement tends to be more convenient for customers, real-time interactions help build relationships and drive lead generation. Incorporate [virtual events](https://livestorm.co/resources/guides/what-is-a-virtual-event) and conferences into your marketing strategy, either by sponsoring or hosting.\n\nAn online event platform like Livestorm makes hosting biotech or [healthcare events](https://livestorm.co/industries/healthcare) easy. In fact, our [2024 Healthcare Webinar Report](https://livestorm.co/blog/healthcare-webinar-report-2024) reveals that the average healthcare organization hosted 23 webinars in 2024.\n\nOn average, these webinars maintained an average 51% attendance rate, making them powerful opportunities to educate potential customers, build relationships with HCPs, and drive adoption of therapies and treatments.\n\nFor example, Protein Production partnered with Beckman Coulter Life Sciences to host a [webinar exploring the latest trends in protein production technology](https://app.livestorm.co/the-future-of-protein-production/january-2025). The event included several expert perspectives and is available for viewers to watch on demand.",{"__typename":833},{"__typename":811,"id":1842,"text":1843},"Rr2X8xrOQuqBp3xN-8G9vQ","### 4. Expert-driven influencer marketing\n\nWhether you host a webinar series or you plan a virtual conference, you shouldn't rely solely on speakers from your organization's leadership team. Instead, include HCPs and key opinion leaders (KOLs) in your marketing efforts.\n\nWith a strong [KOL engagement](https://livestorm.co/blog/kol-engagement) plan, you can build relationships with experts in key therapeutic areas. Then, you can invite them to participate in your educational events and [product launches](https://livestorm.co/blog/pharma-product-launch).\n\nIt's just as important to make [HCP engagement](https://livestorm.co/blog/hcp-engagement) a priority as you plan your marketing tactics. Organize engaging events that educate and create trust with your target audience.\n\n\n### 5. Case studies and customer testimonials\n\nAs important as educational and thought leadership content are for life sciences companies, they aren't the only kinds of content to create. Savvy life sciences professionals are increasingly focusing on content that shares pain points, challenges, and outcomes from the perspective of a patient or physician.\n\n\n\n* Case studies typically focus on data and are designed to help HCPs make smarter, data-driven treatment decisions.\n* Customer testimonials generally center on storytelling and help patients understand if a treatment could be a smart option.\n\nFor example, pharma company [Pfizer hosts Front Porch Conversations](https://www.youtube.com/watch?v=algGjqGb-Ro), a video series that shares open discussions about health risks, family history, and treatment options.",{"__typename":833},{"__typename":811,"id":1846,"text":1847},"BBwUQyJBQguRu1bQ9ASu9A","## How to create a life sciences marketing strategy\n\nUse our straightforward framework to create a life science marketing strategy from scratch or update your current approach.\n\n\n### Set marketing objectives\n\nEvery B2B marketing plan starts with clarifying goals. For life sciences companies, marketing objectives might include:\n\n\n\n* Increasing market share for a specific product or treatment\n* Generating qualified leads for a new product\n* Establishing thought leadership in a certain therapeutic area\n\nSet specific, measurable, achievable, relevant, and time-bound (SMART) goals. With these objectives in mind, your team can work toward clear outcomes that are easy to track.\n\n\n### Perform audience research\n\nTo meet your marketing goals, you need to know how to connect with potential buyers. Conduct audience research to learn everything from which clinical specialties best fit your solutions to which content formats and marketing channels your audience prefers.\n\nUse social listening tools to analyze audience behaviors, interests, and preferences. Host interviews or focus groups with HCPs to ask more nuanced questions about preferred resources, training gaps, and treatment selection methods.\n\nThen, turn your audience research data into an [ideal customer profile](https://livestorm.co/blog/ideal-customer-profile) (ICP) or buyer persona that defines your target customer. Use this information to guide your marketing materials.\n\n\n### Define your unique value proposition\n\nTo attract the right audience, you have to differentiate your company's position. Do competitive research to learn more about the other brands, products, or services in your niche. Analyze the values they promote and the challenges they solve as well as the opportunities and threats they create for your business.\n\nThen, craft a value proposition that's completely unique to your company. Outline how your company's offerings improve patient outcomes, address cost concerns, and provide innovative treatments. Incorporate this information into your marketing messages.\n\n\n### Choose relevant marketing channels\n\nUse your competitor and audience research to decide on the marketing channels that resonate best. Pharma and biotech companies often use a combination of:\n\n\n\n* Email marketing to share news and product developments\n* Social media marketing to build relationships with prospects\n* Content marketing to share more in-depth educational information\n* Video marketing to engage potential customers\n* Webinars to provide thought leadership and build trust\n* Event marketing and [virtual medical conferences](https://livestorm.co/blog/virtual-medical-conference) to connect with customers in real time\n\n\n### Plan and launch marketing campaigns\n\nNow you're ready to map out a cohesive marketing campaign and start to create content. Life sciences marketing campaigns typically include educational components as a foundation and thought leadership as a strategy to build trust before introducing more targeted, conversion-focused messaging.\n\nFor example, [GoCheck Kids](https://livestorm.co/customers/gocheck-kids) had a goal to generate and qualify leads for the company's retinal scan software. Product demo webinars played an important role in the company's strategy, relying on Livestorm's webinar engagement tools to interact with participants and build trust.\n\n\n### Measure and optimize results\n\nAs you carry out your marketing strategy, monitor the results closely to make sure the outcomes align with your goals. If they don't, analyze the data to determine what went wrong. For example, low registration numbers might make it impossible to deliver the leads you need to generate.\n\nTools like Livestorm's [video engagement score calculator](https://video-engagement.org/score-calculator) make it easy to measure the success of your webinar marketing efforts. This tool shares engagement metrics and insights like attendance rate and engagement scores to help you understand what's working and how to improve your return on investment (ROI).",{"__typename":833},{"__typename":811,"id":1850,"text":1851},"d2C18QQuQjOhaJGjzEpuug","## Tips to overcome challenges with marketing life sciences\n\nBiotech and [pharma marketing](https://livestorm.co/blog/pharma-marketing-challenges-trends-strategies) have their own unique set of challenges. Use our suggestions to make them easier to manage:\n\n\n\n* **Complying with industry regulations**: Create regulatory review processes for marketing content prior to publishing. Develop pre-approved messaging your team can use in any organic campaign or ad.\n* **Making technical topics accessible**: Break down complex information and share real-world applications to communicate effectively. Partner with HCPs, KOLs, and patients who speak your audience's language.\n* **Staying on top of scientific advancements**: Establish open lines of communication between your R&D and marketing teams. When developments happen, prioritize incorporating them into your messaging.\n\n\n## Livestorm for life sciences marketing events\n\nBuilding an AI-powered omnichannel marketing strategy doesn't have to be difficult. With Livestorm's [webinar software](https://livestorm.co/webinar-software) and AI tools, you can easily develop webinar series and repurpose the content across channels — helping you reach crucial business objectives.\n\nCurious how our webinar software works for your organization? [Book a demo](https://livestorm.co/enterprise) to learn more about our enterprise and business plans.",{"id":1853,"alt":1854,"height":897,"url":1855,"width":899},"AXORTRtjQa-rv5i1LwyeAg","life sciences marketing team","https://livestorm.imgix.net/1127/1745933064-life-sciences-marketing.jpg","life-sciences-marketing","Learn how to develop and optimize your life sciences marketing strategy, including key trends to incorporate and tips to overcome common challenges.","Life Sciences Marketing: Guide to Strategies & Trends","Marketing Calendar for Healthcare 2026: Key dates and inspirations",[],"Get ahead with our 2026 healthcare marketing calendar. Explore key dates from regulations to B2B events, plus campaign ideas to maximize impact. Discover it now.",{"id":1863,"alternativeVersions":1864,"_locales":1867,"_publishedAt":1868,"_updatedAt":1869,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":1870,"blogPostAuthor":1873,"cluster":1875,"content":1909,"coverImage":36,"coverWithImgix":1945,"bottomContentOffer":166,"date":1729,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":1946,"relatedPillarPage":166,"seoDescription":1947,"sidebarContentCard":166,"structuredData":1948,"subtitle":1949,"title":1947,"slug":1866},"JnYhhOTVR1yd7DTEFlntUQ",[1865],{"locale":756,"value":1866},"marketing-calendar-finance",[756],"2025-09-08T10:23:54+02:00","2025-08-21T09:57:13+02:00",[1871,1872],{"id":768,"name":373,"slug":375},{"id":766,"name":674,"slug":675},{"id":770,"avatar":1874,"jobTitle":774,"name":775,"shortDescription":776,"slug":777},{"id":772,"url":773},{"id":1876,"bottomContentCardCtaTitle":1535,"bottomContentCardText":1877,"bottomContentCardTitle":1878,"displayCustomerLogoSection":493,"headerCtaText":1879,"headerCtaCtaTitle":1539,"inlineContentCardCtaTitle":780,"inlineContentCardCtaLink":1880,"inlineContentCardImage":1881,"inlineContentCardTag":32,"inlineContentCardTitle":1885,"inlineContentCardText":1886,"pushCover":1887,"pushCtaLink":1880,"pushCtaTitle":1552,"pushTag":1553,"pushTitle":1890,"relatedContentOffer":1891,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1907,"title":1908,"urlForTheCta":1880,"withoutContentOffer":166},"Ru6ZF3n5SRKDYD5BgR1mKQ","Gain access to 100+ industry-specific dates, compliance reminders and creative ideas to inspire your marketing campaigns.","Get your Marketing Calendar for Finance 2025-2026","Discover the ultimate Marketing Calendar for Finance 2025-2026: 100+ industry-specific dates to unlock the full marketing potential of 2026 in finance.","https://livestorm.co/calendars/marketing-finance",{"id":1882,"alt":1883,"height":1544,"url":1884,"width":1544},"dJ6Q3soLQtW1-A-42QoOKA","Access the full 2026 Calendar for Marketers in Finance - powered by Livestorm","https://livestorm.imgix.net/1127/1755180391-card-cta-calendar-finance-livestorm.png","Download the full Marketing Calendar for Finance 2025-2026","100+ industry-specific dates to unlock the full marketing potential of 2026 in finance.",{"id":1888,"alt":1552,"height":1544,"url":1889,"width":1544},"LaInRdCOS56uw4ZppxBECg","https://livestorm.imgix.net/1127/1755180839-cta-livestorm-calendar-finance-2026-mini.png","Download the Marketing Calendar for Finance 2025-2026",{"__typename":541,"id":1892,"trackName":32,"trackNameFallback":1893,"backgroundImage":1894,"coMarketing":493,"ebook":1898,"image":1900,"resourceType":1904,"shortDescription":1906,"slug":1866,"title":1893},"EzGpt4M9SSyxy2L_1AYwHg","2025-2026 Finance Marketing Calendar",{"id":1895,"alt":36,"height":1896,"url":1897,"width":628},"48064272",3277,"https://livestorm.imgix.net/1127/1662111213-enterprise-pattern.png",{"slug":1899},"welcome-to-your-marketing-calendar-for-finance",{"id":1901,"alt":36,"height":1564,"url":1902,"width":1903},"eKsjW22ARQO-ztxZk2hxlA","https://livestorm.imgix.net/1127/1755784363-marketing-calendar-finance-livestorm-landing-download.png",2168,{"id":1568,"color":1204,"cta":780,"icon":1905,"name":1572},{"id":1570,"name":1571},"Drive stronger results in 2025–2026 by aligning finance marketing with compliance dates, economic cycles, and high-impact industry events.","Gain access to 100+ industry-specific dates, compliance reminders and creative ideas for your marketing campaigns.","Marketing Calendar for Finance 2025-2026",[1910,1913,1919,1922,1929,1932,1939,1942],{"id":1911,"__typename":811,"text":1912},"ULCvzMZJT0SpcNYXeA8vyA","The financial sector thrives on precision, and for marketers, timing is everything. From annual regulatory updates and shifting economic cycles to high-impact awareness weeks, there’s no shortage of dates that can shape your campaign strategy.\n\n❌ Miss the window, and you risk a missed connection.\n✅ Get it right, and you build stronger relationships, keep clients engaged, and reinforce your credibility.\n\nThis **finance marketing calendar for 2025-2026** gathers those essential moments into one place. Inside, you’ll find the most important dates for planning, plus campaign ideas you can put into action tailored for banking, investment, or financial services audiences.\n\nUse this guide as your starting line to stay organized, relevant, and ahead of the competition !\n\n## Why timing matters in financial marketing\n\t\nTiming isn’t just a nice-to-have in financial marketing—it’s crucial.\nHere’s why:\n\n### Aligning with regulatory timelines\n\n**Regulatory compliance** shapes the financial industry, and the timing of your communications must reflect these mandates. From tax season to annual reporting periods, staying aligned with official deadlines reinforces your credibility and assures clients of your professionalism.\n\nFor example, you could prepare client updates ahead of the MiFID II and MiFIR amendments coming into effect on 29 September 2025.\n\n### Building trust through key industry milestones\n\nTrust is the backbone of finance, and connecting your campaigns to recognized **industry events** (like Money20/20 Europe or AIFMD II implementation deadline) adds an extra layer of authenticity. Customers are more likely to engage with brands that demonstrate awareness of industry happenings and tailor their messaging accordingly.\n\nThink of launching an investor **[education campaign](https://livestorm.co/blog/continuing-education-credits-finance)** during World Investor Week starting on 1 October 2026.\n\n### Avoiding missed opportunities\n\nMissing the mark on timing could mean losing out on chances to connect with your audience. Imagine launching an ESG (environmental, social, governance) campaign weeks after World Environment Day. Such missteps can diminish your impact and make competitors look more attuned to your audience's concerns.",{"id":1914,"__typename":833,"image":1915},"Wsm_-JrISdCsJMsJFawZJg",{"id":1916,"alt":1917,"height":1612,"url":1918,"width":1614},"dHVXYffVSFSoXhO_uOyX7A","Use this guide as your starting line to stay organized, relevant, and ahead of the competition in the financial industry !","https://livestorm.imgix.net/1127/1755161348-marketing-calendar-finance-livestorm.png",{"id":1920,"__typename":811,"text":1921},"JaO1unDSRmulPhwdW_w_gw","## Essential dates for finance marketing campaigns in 2025-2026\n\n\n### **Q4 2025: October - December**\n\n\n#### 🗓️ World Investor Week (06/10/2025)\n\n**Short description:** A global initiative that will bring together organizations from over 100 jurisdictions to drive awareness around **trending issues which impact investors** around the world (06-12 october 2025, Cyprus). \n\n**Marketing opportunity:** Educate clients on investment fundamentals and responsible portfolio management.\n\n**Inspiration:** Host a series of free [**webinars**](https://livestorm.co/blog/banking-and-finance-webinar-report-2024) or publish an investor toolkit with practical tips.\n\n\n#### 🗓️ Global Entrepreneurship Week (17/11/2025)\n\n**Short description:** Annual international celebration that promotes innovation, startup culture, and business growth through events, networking, and knowledge-sharing worldwide. (UK)\n\n**Marketing opportunity:** Target SMEs and startups with financing solutions or growth planning resources.\n\n**Inspiration:** Offer discounted business advisory sessions or spotlight successful client entrepreneurs.\n\n\n#### 🗓️ Year-end wrap-up (31/12/2025)\n\n**Short description:** The final day of the calendar year, a key moment for financial reflection and preparation.\n\n**Marketing opportunity:** Encourage clients to optimize portfolios, make last-minute tax moves, or set new goals.\n\n**Inspiration:** Launch a “Year in Review” campaign highlighting key market trends and next year’s opportunities.",{"id":1923,"__typename":833,"image":1924},"adjQ-eFFT3qOeP5hq1lZxw",{"id":1925,"alt":36,"height":1926,"url":1927,"width":1928},"AEX8YcALShu54HeLpeVUhQ",4877,"https://livestorm.imgix.net/1127/1755181358-marketing-calendar-2026-livestorm-eoy.jpg",7315,{"id":1930,"__typename":811,"text":1931},"Ih9m9TTfThWYsZlEM6f_eQ","### **Q1 2026: January – March**\n\n\n#### 🗓️ New Year's Day (1/01/2026)\n\n**Short description:** The first day of the year, symbolizing fresh starts and resolutions.\n\n**Marketing opportunity:** Leverage the energy of new beginnings to encourage proactive financial planning.\n\n**Inspiration:** Launch a \"Financial Resolutions\" **[video campaign](https://livestorm.co/blog/what-is-video-banking)** with budgeting tools or investment advice to help clients start the year strong.\n\n\n#### 🗓️ Data Privacy Day (22/01/2026)\n\n**Short description:** An international event raising awareness of data privacy and protection best practices.\n\n**Marketing opportunity:** Position your brand as a leader in **compliance** and safeguarding client data.\n\n**Inspiration:** Share a behind-the-scenes look at your security measures or tips for clients to protect personal information.\n\n\n#### 🗓️ Random Acts of Kindness Week (14/02/2026)\n\n**Short description:** A global movement encouraging acts of kindness and community support. One goal: having a positive influence in each other’s lives!\n\n**Marketing opportunity:** Showcase your company’s social responsibility and community engagement.\n\n**Inspiration:** Highlight CSR initiatives, from donations to local causes to employee volunteering programs.\n\n\n#### 🗓️ World Consumer Rights Day (15/03/2026)\n\n**Short description:** A day to promote consumer rights and raise awareness about fair trade practices.\n\n**Marketing opportunity:** Strengthen client trust by aligning with transparency and consumer protection values.\n\n**Inspiration:** Publish educational content on **financial consumer rights** and host an online Q&A session.\n\n\n### **Q2 2026: April – June**\n\n\n#### 🗓️ US Tax Day (15/04/2026)\n\n**Short description:** The deadline for filing individual income tax returns in the United States.\n\n**Marketing opportunity:** Offer timely tax-related services and advice to help clients optimize their finances.\n\n**Inspiration:** Run a campaign on tax-efficient investing or promote last-minute filing services.\n\n\n#### 🗓️ International Day of Families (15/05/2026)\n\n**Short description:** A UN observance celebrating the importance of families worldwide.\n\n**Marketing opportunity:** Connect with clients on family-focused financial planning needs.\n\n**Inspiration:** Promote **education savings plans**, family insurance products, or joint investment accounts.\n\n\n#### 🗓️ World Environment Day (05/06/2026)\n\n**Short description:** The United Nations’ principal environmental awareness day.\n\n**Marketing opportunity:** Highlight your ESG commitments and sustainable finance options.\n\n**Inspiration:** Launch a green investment campaign or promote eco-friendly financial products.\n\n### Q3 2026: **July – September**\n\n#### 🗓️ Start of Financial H2 (01/07/2026)\n\n**Short description:** The first day of the second half of the financial year for many businesses.\n\n**Marketing opportunity:** Position your brand as a thought leader by offering mid-year insights.\n\n**Inspiration:** Publish a mid-year market outlook report or host a webinar on economic trends.\n\n\n\n#### 🗓️ Back-to-Business kick-off (31/08/2026)\n\n**Short description:** The day after summer holidays for many markets, marking a return to business focus.\n\n**Marketing opportunity:** Re-engage clients after the summer lull with fresh planning initiatives.\n\n**Inspiration:** Run a “Back-to-Business” financial health check campaign to prepare clients for Q4.\n\n\n#### 🗓️ Pension planning season start (01/09/2026)\n\n**Short description:** Early September is a prime time for pension and retirement planning campaigns.\n\n**Marketing opportunity:** Encourage long-term savings and retirement strategies ahead of year-end.\n\n**Inspiration:** Offer free pension reviews or calculators to help clients maximize benefits.\n\n\n## How to use this Finance Marketing Calendar?\n\nTo get the most value, integrate this calendar into your planning process by following these steps:\n\n### **Identify relevant dates**\n\nDetermine which dates resonate with your target audience. Use the tags (regulations, awareness, celebrations or events) to filter the calendar.\n\nFor instance, B2B firms might focus on **tax deadlines or financial reporting dates**, while B2C brands could leverage awareness days like World Consumer Rights Day.\n\n### **Get inspirations**\n\nStand out: create bold, smart campaigns that set you apart from your competitors. To help you through this, we’ve made every card in this calendar clickable, giving you access to marketing opportunities and campaign ideas. You might, for example, use **International Fraud Awareness Week** starting on 15 November 2026 to run a series on fraud prevention tips.\n\n### **Leverage Global and Industry-Specific Moments**\n\nCombine universally recognized events, like New Year’s Day, with niche **financial milestones** to keep your campaigns varied and engaging. For example, pairing a New Year’s savings challenge on 1 January 2026 with outreach before the EU Prospectus Regulation updates on 21 July 2026.",{"id":1933,"__typename":833,"image":1934},"dQRvMQOUSdOynlP6glUtZQ",{"id":1935,"alt":36,"height":1936,"url":1937,"width":1938},"Civ9KpY7QnOR6Gqk8OZe8A",3456,"https://livestorm.imgix.net/1127/1755181100-marketing-campaign-in-finance-livestorm-eleni-afiontzi.jpg",5184,{"id":1940,"__typename":811,"text":1941},"COkomtLbQTSuJly_h-G99A","## How to build Marketing campaigns that resonate?\n\nWhile timing and relevance are critical, **[the execution of your campaigns](https://livestorm.co/blog/digital-marketing-financial-advisors)** matters just as much. Here are three ways to enhance your efforts:\n\n### **1. Align messaging with trust and compliance**\n\nTrustworthy brands succeed in finance. Ensure all campaigns underscore transparency, compliance, and a customer-first attitude.\n\n### **2. Leverage storytelling**\n\nNumbers tell the facts, but stories forge emotional connections. Use the power of narrative to explain the impact of saving, investing, or financial planning on your audience’s lives. Such as featuring a client success story timed around International Day of Cooperatives on 4 July 2026.\n\n### **3. Adopt a multi-channel approach**\n\nFinance professionals today operate across platforms. Leverage Linkedin for thought leadership, email for direct updates, and webinars to build deeper connections with customers. For example, run a webinar series leading up to **International Fraud Awareness Week** in November 2026, and repurpose it into piece of content, such as social media posts, podcasts or blog articles.",{"id":1943,"__typename":811,"text":1944},"AfLb9trJRLi4yI7maG_aTg","When it comes to **financial marketing**, timing isn’t just important—it’s everything. By aligning your campaigns with the right dates and industry trends, you’ll build trust, connect more effectively with your audience, and maximize your impact.\n\nBegin planning 2026 now and pave the way for a successful year. Stay ahead with our complete **Finance Marketing Calendar for 2026**, and transform your campaigns into timely, trustworthy, and impactful messaging 💥",{"id":1916,"alt":1917,"height":1612,"url":1918,"width":1614},[],"Marketing Calendar for Finance 2026: Key dates and campaign ideas",[],"Plan smarter with our 2026 finance marketing calendar. Discover key dates (regulations, B2B events...) and get marketing ideas to time your campaigns. Read now.",{"id":1951,"alternativeVersions":1952,"_locales":1957,"_publishedAt":1958,"_updatedAt":1959,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":1960,"blogPostAuthor":1962,"cluster":1964,"content":1985,"coverImage":36,"coverWithImgix":2038,"bottomContentOffer":166,"date":2042,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":2043,"relatedPillarPage":166,"seoDescription":2044,"sidebarContentCard":166,"structuredData":2045,"subtitle":2044,"title":2055,"slug":1954},"WpwxBJTtQY-4fo3tlniXGQ",[1953,1955],{"locale":756,"value":1954},"webinar-outline",{"locale":759,"value":1956},"plan-de-presentation",[756,759],"2025-08-18T15:52:16+02:00","2025-08-18T15:52:15+02:00",[1961],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":1963,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":1969,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},"117954931","Read this Ebook to grow your webinar attendance rate and generate leads.","Increase webinar attendance","Drive webinar registrations with this webinar promotion Ebook.",{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":1972,"coMarketing":493,"ebook":1973,"image":1975,"resourceType":1979,"shortDescription":1981,"slug":1982,"title":1971},"18153309","Webinar Promotion Handbook",{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},"webinar-promotion-handbook",{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},"OGxInFdrR2C7H6CuM9VN8Q","30 webinar promotion tactics","https://livestorm.imgix.net/1127/1744636830-webinar-promotion-handbook.jpg",{"id":1339,"color":394,"cta":800,"icon":1980,"name":554},{"id":410,"name":411},"Everything you need to promote your webinars and increase attendance.","online-event-promotion","Download the Ebook to learn how to boost webinar registrations","Webinar best practices",[1986,1989,1997,2000,2007,2010,2016,2019,2026,2029,2032,2035],{"id":1987,"__typename":811,"text":1988},"Cm-eQxErRbqP7TQXe2SxgA","**A webinar is your chance to connect with your target audience, build trust, and encourage viewers to take the next step in their customer journey. To put your best foot forward, you need a webinar outline.**\n\nIn this article, we'll walk through how to create a webinar outline you can use to present a polished online event that engages your audience and makes the most of the marketing or sales opportunity.\n\n\n## Why you need an outline for webinars\n\nA webinar outline is a framework that serves as a guide for every host, speaker, and moderator involved in the online event. Think of it as a plan or agenda that everyone follows during the event so you can achieve key goals.\n\nHere are a few reasons why developing an outline is a [webinar best practice](https://livestorm.co/blog/webinar-best-practices).\n\n\n### Establish the structure and flow of the event\n\nWhich themes will you cover, and in which order? When do you plan to introduce guest speakers? When do you want audience input to guide the direction of the webinar?\n\n**An outline details the webinar structure, helping you maintain the right flow throughout the event.** It also helps you avoid forgetting to provide context or touch on important topics.\n\n\n### Keep speakers on the same page\n\nIf your online event includes more than one speaker, it could quickly become disorganized or veer off topic without a clear plan. **An outline ensures everyone understands the webinar flow and knows when it's their turn to speak.**",{"id":1990,"__typename":833,"image":1991},"FcoAHeOrSVGTIMOWHNQiow",{"id":1992,"alt":1993,"height":1994,"url":1995,"width":1996},"48902461","A conference room with speakers sitting on a round stage while attendees sit in a circle around them at a live event.",998,"https://livestorm.imgix.net/1127/1671573355-conference-room.jpg",1497,{"id":1998,"__typename":811,"text":1999},"Vjxq6y0wQCaL_2CuANfz_g","If the event touches on multiple topics, an outline also tells presenters which topic to focus on when. This way, you can build toward important points and create engaging conversations between speakers.\n\n\n### Adhere to time constraints\n\nWhether you're planning an hour-long event or a quick micro webinar, it's critical to keep time constraints in mind. **If the event goes way over time, your audience may drop off, causing viewership and engagement to plummet.**\n\nWith an outline, you can plan the amount of time to dedicate to each topic. This way, you'll end up with the ideal amount of time to make key points and achieve your goals during the [webinar presentation](https://livestorm.co/resources/guides/what-is-a-webinar).\n\n\n### Create an engaging experience for viewers\n\nWhen your audience makes time to attend your virtual event, you want to create the best webinar possible for them. **By planning ahead and developing an outline, you can deliberately plan moments of engagement.**\n\nFor example, you can pinpoint moments to poll attendees, ask them to submit questions for the speakers, or encourage them to react to a question. After all, the more you engage viewers, the longer they're likely to watch.\n\n\n## What to do before developing a webinar outline\n\nYou'll have an easier time creating an outline if you complete these steps first.\n\n\n### Get clear on goals\n\nIs your webinar part of a [demand generation or lead generation strategy](https://livestorm.co/blog/demand-generation-vs-lead-generation)? Is it part of your customer education program? Or are you [hosting a webinar](https://livestorm.co/blog/host-webinar) to establish your executive team as thought leaders?\n\nEither way, **clarify how the webinar fits into your [marketing strategy](https://livestorm.co/blog/b2b-marketing-strategies) and which goals you want it to achieve**. For example, our [2024 Webinar Marketing Report](https://livestorm.co/resources/reports/2024-webinar-marketing-report) shows that some of the most common goals are:\n\n\n\n* Brand awareness\n* Lead generation\n* Sales and revenue\n* Audience engagement\n\nHowever, customer retention, customer expansion, and brand authority are also important goals for many teams.\n\n\n### Define your audience\n\nNext, clarify who you want your webinar content to reach. In some cases, **your target audience might match your [ideal customer profile](https://livestorm.co/blog/ideal-customer-profile)** (ICP). But in many cases, you'll want to create a webinar script that speaks to a segment of this audience.",{"id":2001,"__typename":833,"image":2002},"ZecjKnOYQBuyUgaBf4GiNw",{"id":2003,"alt":2004,"height":1778,"url":2005,"width":2006},"47173048","20 Virtual Conference Engagement Ideas to Impress your Audience","https://livestorm.imgix.net/1127/1656968349-virtual-conference-engagement-ideas.jpg",1920,{"id":2008,"__typename":811,"text":2009},"GpQaT6P3TD2Ac53Jt8cfbw","For example, if you're targeting brand awareness, you may want to reach people who fit your ICP but are just beginning to search for solutions. Or if you're aiming for brand authority, you may want to reach executives or decision makers at your target accounts.\n\n\n### Decide on a topic\n\nBefore diving into the details, get clear on the webinar topic you'll cover. For example, do you plan to cover an industry trend? Or showcase your product to help customers get more value from it?\n\nAs an extra perk, **defining your [webinar idea](https://livestorm.co/blog/b2b-webinar-ideas) typically helps you determine the webinar format you'll follow**. For example, you might opt to host a [panel discussion](https://livestorm.co/blog/panel-discussion) with multiple speakers or a [product demo](https://livestorm.co/use-cases/product-demo-webinar-software) that focuses on your product.\n\n\n### Give the webinar a title\n\nThe title of a webinar is more important than you might think. Not only should it sum up the event's goals, audience, and topic in just a few words but it should also capture your ideal viewer's attention.\n\nSpeed up your brainstorming by using our [webinar title checklist](https://livestorm.co/blog/webinar-titles). Or **get ideas instantly by plugging your topic and a short description of your event into our AI-powered [webinar title and outline generator](https://livestorm.co/tools/webinar-title-outline-generator)**.",{"id":2011,"__typename":833,"image":2012},"KiR_URqsTW2wjcDRelNyyw",{"id":2013,"alt":2014,"height":1612,"url":2015,"width":838},"OEzhZ1CATSeDgGwVZ3TCqQ","Livestorm webinar title generator","https://livestorm.imgix.net/1127/1734917108-livestorm-webinar-title-generator.png",{"id":2017,"__typename":811,"text":2018},"GuGEE6AERQuvkAZ41_e2Wg","## How to create a webinar outline\n\n**The easiest way to create a webinar outline is with our AI-powered tool. Use it to generate a webinar outline template that provides a structure for your event and subtopics to explore with your audience.**\n\nJust enter a topic and a description, adjust the tone of voice and audience's knowledge level, and choose the auto-generated title that best fits your webinar. Then click to generate an outline instantly.",{"id":2020,"__typename":833,"image":2021},"BCQ5cdlCTIWadLW2_XQgiw",{"id":2022,"alt":2023,"height":2024,"url":2025,"width":838},"I_f7fHyiR0SVHSMwt5v3gQ","Livestorm webinar outline generator",1233,"https://livestorm.imgix.net/1127/1734917138-livestorm-webinar-outline-generator.png",{"id":2027,"__typename":811,"text":2028},"PtHmemoDT-uRIfaGS_Yozw","Follow the steps below to add details and plan a memorable event.\n\n\n### 1. Craft an introduction for the topic and speakers\n\nBegin by mentioning the topic(s) you'll cover during the webinar. List a few of the key points you'll explore over the course of the event.\n\nSet expectations by explaining the format you'll use. For example, discuss the order in which presenters will appear or if they'll be in dialogue with one another.\n\nIf the event includes guest speakers, introduce each one. Consider running the introduction by each speaker beforehand so you can make sure it's current and includes relevant credentials.\n\n\n### 2. Explore the problem you're solving\n\nNext, provide context to get attendees on the same page. Offer an overview of the current state of things.\n\nFor example, say you're presenting a webinar on fintech software trends. You might want to set the scene by sharing an overview of the current fintech software landscape.\n\nThen, explain what's wrong with the status quo. This should echo problems your target audience is experiencing.\n\n\n### 3. Detail the main points to cover\n\nAfter setting the scene, go through the main points for the webinar one at a time. **Our title and outline generator will automatically suggest a webinar template with points to cover.** But it's up to you to:\n\n\n\n* Add nuance and unpack each point\n* Go deeper by expanding the list\n* Include specifics like mentions of your products or services\n\n**If your webinar includes multiple speakers, make a note of which presenter will discuss each point. This way, you can seamlessly hand over the mic at the right moment during the live webinar.**\n\n\n### 4. Highlight examples or case studies\n\n**The more abstract these points sound, the more likely your audience is to tune out or fail to be convinced by your presentation. Whenever possible, include real-world examples throughout the webinar.** For example, highlight:\n\n\n\n* Case studies that show problems you helped customers overcome and the results you achieved\n* Customer stories that walk through problems and solutions from the client's perspective\n* Benchmark reports or original research that provide data to back up your claims\n\n\n### 5. Make space for audience engagement\n\nMaintain audience interest and retain viewers by keeping your webinar engaging. Identify moments to prompt viewers for input, invite them to weigh in on a topic, or encourage them to ask a question.\n\n**With Livestorm, creating a [webinar engagement strategy](https://livestorm.co/blog/webinar-engagement-strategies) is simple.** Use our webinar platform to:\n\n\n\n* Poll viewers about their take on a hot topic\n* Host [live Q&A sessions](https://livestorm.co/use-cases/live-qas) with speakers\n* Get attendees to express themselves with emoji reactions\n* Divide participants into breakout rooms for focused discussions",{"id":2030,"__typename":913,"youtubeLink":2031},"G6V6OrVjRfOlUVOGd3yO5w","https://www.youtube.com/embed/lLR3YfhxDhQ",{"id":2033,"__typename":811,"text":2034},"VSbxD_ykRQm9DttNvdoSsA","### 6. Summarize the takeaways\n\nHelp attendees process the information you've presented by summarizing the takeaways from the webinar. Highlight the main points you've covered to inform how your audience thinks about the topic.\n\nFor added effect, reinforce these points in your post-webinar marketing. Repurpose the list by including it in your webinar thank you email.\n\n\n### 7. Conclude with a call to action\n\nFinally, decide on a call to action (CTA) for your audience. Use your original webinar goal as a guide.\n\nFor example, if you aim to improve brand awareness, you may want to direct attendees to more resources on the topic. But if you aim to generate leads, you may want to prompt attendees to book a call or demo with your team.\n\n\n### Bonus: Plan a webinar dry run\n\nAfter creating an outline, take your webinar preparation a step further. **Host a [webinar dry run](https://livestorm.co/blog/webinar-dry-run) to go through the entire agenda with hosts and guest speakers.**\n\nThink of it as a dress rehearsal. This is your opportunity to make sure everyone knows how to use the webinar software, has a chance to test their camera and microphone, and has prepared their webinar slide deck.\n\n\n## Livestorm for webinar outlines and online events\n\n**Livestorm helps you do much more than simply create webinar outlines. With our [webinar software](https://livestorm.co/webinar-software), you can:**\n\n\n\n* Organize live, on-demand, and automated webinars\n* Market the event with branded registration pages and email campaigns\n* Keep your audience engaged with polls, Q&As, breakout rooms, and more\n* Use [Livestorm integrations](https://livestorm.co/integrations) to connect our webinar platform to your tech stack\n* View analytics to see what worked and adjust your strategy accordingly\n\nCurious how our platform can support your webinar marketing strategy? [Sign up for a Livestorm account](https://app.livestorm.co/#/signup) and set up your first event in just a few minutes.",{"id":2036,"__typename":1003,"text":2037},"PeU0yFDSQXSCB1FLc4xrCw","\u003Cp>\u003Ca href=\"https://livestorm.co/tools/webinar-title-outline-generator\">\u003Cimg src=\"https://livestorm.imgix.net/1127/1734965177-webinar-outline-ai-banner-blog.png\" />\u003C/a>\u003C/p>",{"id":2039,"alt":2040,"height":897,"url":2041,"width":899},"K-6kmaxlT2aB0pP6BI0arA","marketer creating a webinar outline","https://livestorm.imgix.net/1127/1734916823-webinar-outline.jpg","2024-12-23",[],"Learn how to create a webinar outline so you can host more successful online events that engage your target audience and meet key marketing goals.",[2046],{"id":2047,"contentData":2048},"FHCacj2xR2qiRVNw6DcjCA",{"@context":1167,"@type":1168,"name":2049,"description":2050,"thumbnailUrl":2051,"uploadDate":2052,"duration":2053,"embedUrl":2031,"interactionCount":2054},"Host Engaging Webinars with Livestorm","Interested in hosting a webinar with Livestorm? In this video, we're sharing the ins and outs of the Livestorm event room. Learn about our engagement features, Livestorm plugins, and tips for putting them to use at each stage of your webinar. ⏱️ Timestamps: 00:00 - Intro 01:00 - Virtual backgrounds 01:43 - Engagement features 02:10 - Chat 02:52 - Polls 03:35 - Questions 04:12 - Plugins 06:02 - Starting your event 07:27 - During your event 09:17 - Wrapping up your event Useful links: 🤓 Try Livestorm for free: https://bityl.co/Bt93 🎨 Access 100+ free virtual backgrounds: https://bityl.co/Bt97 🔮 5 Predictions for the Future of Video: https://ytube.io/3S30 ❤️ Like this video? Subscribe to our channel: https://ytube.io/3S3c Want more Ice breaker ideas? We’re sharing some of our favorite ice breaker ideas for virtual teams of all kinds • Ice breaker Questions: https://livestorm.co/ice-breaker-questions • Ice breaker Games and Activities: https://livestorm.co/ice-breaker-games ---------- Livestorm is Europe's go-to video conferencing solution for organizations that prioritize both data privacy and ease of use. Compliant with GDPR and the unique video conference platform in the European Union also certified ISO 27001, we guarantee data protection for you and your participants. Specifically designed to elevate your customer-facing events, whether you're hosting webinars or conducting training sessions, for audiences of 10 or 3000, Livestorm is the trusted choice for engaging your partners and clients securely and seamlessly. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/lLR3YfhxDhQ/default.jpg","2022-04-21T12:26:49Z","PT11M35S","3726","How to Create a Webinar Outline [+ Free Tool]",{"id":2057,"alternativeVersions":2058,"_locales":2067,"_publishedAt":2068,"_updatedAt":2069,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":2070,"blogPostAuthor":2075,"cluster":2084,"content":2093,"coverImage":36,"coverWithImgix":2223,"bottomContentOffer":166,"date":2229,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":2230,"relatedPillarPage":166,"seoDescription":2231,"sidebarContentCard":166,"structuredData":2232,"subtitle":2231,"title":2270,"slug":2063},"122724484",[2059,2062,2064],{"locale":2060,"value":2061},"de","beste-mikrofone-fuer-videokonferenzen",{"locale":756,"value":2063},"best-microphones-video-conferencing",{"locale":2065,"value":2066},"es","mejores-microfonos-conferencias-virtuales",[756,2065,2060],"2025-08-22T10:38:56+02:00","2025-08-17T20:18:10+02:00",[2071],{"id":2072,"name":2073,"slug":2074},"120138866","Remote communication","remote-communication",{"id":2076,"avatar":2077,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},"1530221",{"id":2078,"url":2079},"46385968","https://livestorm.imgix.net/1127/1650542390-pp-molly-hocutt_720.jpeg","Content Manager","Molly Hocutt","Molly joined Livestorm in 2019 as a Content Manager and manages written content production. Her work focuses on lead generation and organic website traffic.","molly-hocutt",{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":2085,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":2086,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":2087,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":2088,"coMarketing":166,"ebook":2089,"image":2090,"resourceType":2091,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":2092,"name":554},{"id":410,"name":411},[2094,2097,2100,2107,2110,2117,2120,2128,2131,2139,2142,2150,2153,2156,2159,2166,2169,2176,2179,2182,2190,2193,2201,2204,2210,2213,2220],{"id":2095,"__typename":811,"text":2096},"122724467","**To host and participate in video conferences, you need a high-quality microphone that accurately picks up your voice and conveys your message**. Without one, you compromise the quality of your content and risk the success of your virtual meetings and events.\n\nBut with so many microphones to choose from, it can be hard to know where to start. We’ve written a guide to the **best microphones for video conferencing** with everything you need to make the right decision and choose a device that provides professional sound.\n\n## 10 Best microphones for video conferencing\n\nThe switch to [remote work](https://livestorm.co/resources/guides/remote-work) means many organizations are more reliant on webinars, [podcasts](https://livestorm.co/webinar-glossary/podcast), and virtual [panel discussions](https://livestorm.co/blog/panel-discussions-guide) for marketing, networking, and conducting business.\n\nWhether you work on site or you're a remote worker, **there’s an even bigger need to find the ideal microphone to represent yourself and promote your brand**.\n\nWe’ve spoken to our in-house audio specialists and Customer Success Manager, Hannah Dean, to help compile a list of our favorite mics for various use cases—so you can make a more informed decision based on your specific needs. Categories include:\n\n\n1. **Best microphone for home office**\n2. **Best microphone for conference calls**\n3. **Best microphone for noisy environments**\n4. **Best microphone for advanced users**\n5. **Best microphone for novices**\n6. **Best microphone for Zoom**\n7. **Best wireless microphone for video conferencing**\n8. **Best USB microphone for video conferencing**\n9. **Best budget microphone**\n10. **Best pro-quality microphone**\n\nLet’s dive in.",{"id":2098,"__typename":811,"text":2099},"KD95yCD2SAWdi06RKZyJ-g","### 1. Best microphone for home offices\n\nYou don't need to invest in a large mic setup for your home office, especially if you're short on desk space. Instead, you just need the best mic for calls. Our favorite for this category is:\n\n\n#### Sony WH-1000XM4\n\nThese **modern sound-canceling headphones double up as a powerful microphone** – giving you **more flexibility and functionality in one product**. Since you don’t need a mount, boom, or additional mic accessories, you can use this device both in the virtual conference room and on the go.",{"id":2101,"__typename":833,"image":2102},"122724468",{"id":2103,"alt":2104,"height":2105,"url":2106,"width":211},"47308111","Sony WH-1000XM4 headphones are best used as a microphone for home offices ",523,"https://livestorm.imgix.net/1127/1657810287-01_sony.png",{"id":2108,"__typename":811,"text":2109},"122724469","Key features:\n\n\n\n* Sleek headset with 5 built-in microphones\n* Advanced audio signaling\n* Sound isolation when noise canceling is switched off\n* Great audio quality\n* Auto-pauses when removed\n* Hinges for folding and storing\n* High-quality Bluetooth codecs\n* Ability to connect multiple devices\n* Noise-canceling\n* Solid battery life\n\nDrawbacks:\n\n\n\n* Not a tangible microphone\n* Bluetooth isn’t always reliable\n\nPrice: $349.99\n\n\n### 2. Best microphone for conference calls\n\nTo create the ideal setup, choose a mic that preserves and emits a pristine sound. You need the best microphone for Microsoft Teams, Zoom, or Livestorm events. Our top pick for this category is:\n\n\n#### Jabra Evolve2 65 Flex\n\nThe Jabra Evolve2 65 Flex is a great option for **people who want a physical microphone connected to their headsets, for a more professional feel and aesthetic**. This headset can either be used wirelessly or via USB connection, with an attachable mouthpiece microphone. It’s well-made, portable, and perfect for all-day use.",{"id":2111,"__typename":833,"image":2112},"122724470",{"id":2113,"alt":2114,"height":2115,"url":2116,"width":2115},"fDLaFTV9RfiPPKhpFwT3hQ","Jabra Evolve2 65 Flex",1080,"https://livestorm.imgix.net/1127/1733954021-jabra-evolve2-65-flex.png",{"id":2118,"__typename":811,"text":2119},"122724471","Key features:\n\n\n\n* Exceptional mic intelligibility\n* Noise cancellation\n* Quality stereo performance\n* Comfortable\n* Bluetooth multipoint\n* Made for business applications; certified for Zoom, Microsoft Teams, etc.\n* Lightweight\n* Ambient mics to hear outside sounds\n* Good battery life\n\nDrawbacks:\n\n\n\n* No app for advanced mic settings\n* Mouth mic attachment can be intrusive\n\nPrice: $339\n\n\n### 3. Best microphone for noisy environments\n\nIdeally, you don’t want to be in a noisy environment when you host a [live webinar](https://livestorm.co/webinar-glossary/live-webinar) or film a [pre-recorded webinar](https://livestorm.co/webinar-glossary/pre-recorded-webinar).\n But sometimes you can’t control every aspect of your environment, including unwanted sound. Our top pick for this category is:\n\n\n#### Elgato Wave:3\n\nThis is one of the top microphones for virtual events, gaming, and podcasting. It’s geared toward simple setup too: just plug it into your computer using the USB connector and you’re ready to hit record. Its **cardioid polar pattern picks up sound mainly around the front and sides of the mic, and less in the back, so it’s easier to organize audio sources**.",{"id":2121,"__typename":833,"image":2122},"122724472",{"id":2123,"alt":2124,"height":2125,"url":2126,"width":2127},"47308117","Elgato Wave:3 microphone best for noisy environments",1056,"https://livestorm.imgix.net/1127/1657810393-03_elgato.jpg",912,{"id":2129,"__typename":811,"text":2130},"122724473","Key features:\n\n\n\n* Steel extension grille that protects the internal components\n* Cardioid polar pattern for a polished, clean sound\n* Compatible with pop filters for additional sound-proofing\n* USB connector\n* Easy to adjust\n* Dial to cycle through monitor volume, mic volume, and PC/mic monitor mix\n* Padded base to hold it firmly into place\n* Mute switch for added control\n* WaveLink software\n* Build quality\n* Audio Clip Guard\n\nDrawbacks:\n\n\n\n* One recording pattern\n\nPrice: $149.99\n\n\n### 4. Best microphone for advanced users\n\nFor advanced mic users who aren’t deterred by a more complex setup with multiple accessories, this is the ideal choice. Our advanced-level pick for the best video conference microphone is:\n\n\n#### AKG P220\n\nWe love this microphone, and it happens to be Hannah’s absolute favorite because it’s “**super sleek and easy when customizing and refining the audio experience,** and you sound exactly the way you do in real life with no distortions.”\n\nIt does require additional accessories to enable the experience. For example, you'll need a boom rod to hold it up and an interface (such as the Scarlett Solo Focusrite) to connect your device to the audio signal.",{"id":2132,"__typename":833,"image":2133},"122724474",{"id":2134,"alt":2135,"height":2136,"url":2137,"width":2138},"47308156","AKG P220 microphone best for advanced users ",894,"https://livestorm.imgix.net/1127/1657810585-04_akg.jpg",806,{"id":2140,"__typename":811,"text":2141},"122724475","Key features:\n\n\n\n* Good audio customization\n* Switchable attenuation pad\n* A refined, warm audio experience\n* Accurate and crisp recording\n* Responsive and high sensitivity for added versatility\n* Strong and rugged design\n* Built-in bass-cut filter for added control of loud sounds\n\nDrawbacks:\n\n\n\n* Requires a boom rod and interface\n* High sensitivity can be limiting\n\nPrice: $159\n\n\n### 5. Best microphone for novices\n\nIf you’re new to mics and still figuring out your setup (see: [best camera for video conferencing](https://livestorm.co/blog/top-6-video-conferencing-cameras)) this device is for you:\n\n\n#### HyperX SoloCast\n\nThis mic is great for meetings because it’s compact, easy to use, highly portable, and durable. It’s also **super affordable and is aimed at users who don’t want a mic filled with unnecessary features or distractions**. You simply plug it into your computer and that’s it, you’re ready for your call.",{"id":2143,"__typename":833,"image":2144},"122724476",{"id":2145,"alt":2146,"height":2147,"url":2148,"width":2149},"47308159","HyperX SoloCast microphone best for novices ",862,"https://livestorm.imgix.net/1127/1657810606-05_hyperx.jpg",752,{"id":2151,"__typename":811,"text":2152},"122724477","Key features:\n\n\n\n* User-defined product\n* Mute switch for added control\n* USB microphone\n* Effective and specific range\n* Mic stand\n* Cardioid polar pattern\n\nDrawbacks:\n\n\n\n* Must sit very close to the mic for clean audio\n* The mic stand is too short to record comfortably from your desktop\n* High sensitivity can cause echos\n* Fewer features than other mics (no built-in monitoring option or volume dial)\n\nPrice: $59.99",{"id":2154,"__typename":913,"youtubeLink":2155},"Otwr5N9vQAewRfQnEWVb6A","https://www.youtube.com/embed/n_ZTVBPlgFc",{"id":2157,"__typename":811,"text":2158},"SBlPI7wBTF-oGXAg9TfmdQ","### 6. Best microphone for Zoom\n\nNo matter where you’re hosting your call, you need the best microphone for Teams meetings, Zoom calls, Livestorm events, or Google Meet calls. You also need a mic that’s not too cumbersome or complicated.\n\nIt’s important not to focus on the platform when selecting your microphone, but on the mic itself. There are many to choose from, but here’s our top pick:\n\n\n#### Blue Snowball iCE\n\nThe Blue Snowball iCE does a great job of making you feel as though you're in the conference room during a call, versus someone who's talking on a camera. It has a **two-capsule design to help extend your voice and really give you that presence**—which goes a long way when communicating virtually.",{"id":2160,"__typename":833,"image":2161},"122724478",{"id":2162,"alt":2163,"height":2164,"url":2165,"width":2127},"47308189","Blue Snowball iCE microphone best for Zoom ",868,"https://livestorm.imgix.net/1127/1657810739-06_blueice.jpg",{"id":2167,"__typename":811,"text":2168},"122724479","Key features:\n\n\n\n* USB microphone\n* Two-capsule design\n* Solid metal stand\n* Small, lightweight, and portable\n* Accurate, in-person effect\n* Radiohead vintage design\n* Cardioid polar pattern\n\nDrawbacks:\n\n\n\n* No gain control\n* Only one polar pattern\n* No mute switch\n\nPrice: $49.99\n\n\n### 7. Best wireless microphone for video conferencing\n\nFinding a good-quality wireless microphone that’s powerful and accurate can be tough. You want to make sure it's reliable and sturdy while remaining lightweight and portable. Our favorite wireless microphone is:\n\n#### Bose QuietComfort Headphones\n\nBose QuietComfort Headphones have a wireless mic that connects to streaming devices. They offer some of the best noise cancellation in the industry, along with an aware mode that allows you to hear the noise around you.\n\nEven better, they’re designed to be comfortable for hours, making them one of the best mics for Teams calls and ideal for a long day of virtual events.",{"id":2170,"__typename":833,"image":2171},"SvKqqgQlSNSfvIMvU4hkYQ",{"id":2172,"alt":2173,"height":2174,"url":2175,"width":2174},"KEl-6E4tRQa6m8PUQD6SJQ","Bose QuietComfort Headphones",1100,"https://livestorm.imgix.net/1127/1719170735-bose-quietcomfort-headphones.png",{"id":2177,"__typename":811,"text":2178},"OfYIl24GSyu2IUyKs-_GCQ","Key features:\n\n\n\n* Up to 24 hours of battery life\n* Noise cancellation\n* Comfortable for any amount of time\n* Bluetooth connection\n* In-line microphone\n\nDrawbacks:\n\n\n\n* No mute switch\n* Bluetooth connection may be unreliable\n\nPrice: $349\n",{"id":2180,"__typename":811,"text":2181},"Bp49S-32SqCi_O29FdvYZg","### 8. Best USB microphone for video conferencing\n\nWe’ve already mentioned a few devices that are USB compatible. But we’re adding a new microphone to the mix specifically for this category. It’s also one of our all-time favorites:\n\n\n#### Blue Yeti\n\nThe Blue Yeti is a super popular microphone (or desk companion) that you might’ve seen when watching some of your favorite YouTubers. It gives you a **pristine sound and is an all-in-one solution for an audio device**. The Blue Yeti gives off a bi-dimensional feel as it captures sound from the front, back, as well as side to side.",{"id":2183,"__typename":833,"image":2184},"122724480",{"id":2185,"alt":2186,"height":2187,"url":2188,"width":2189},"47308186","Blue Yeti microphone best for video conferencing ",858,"https://livestorm.imgix.net/1127/1657810755-07_blueyeti.jpg",730,{"id":2191,"__typename":811,"text":2192},"122724481","Key features:\n\n\n\n* Four microphone pickup patterns for added flexibility\n* Omnidirectional patterns\n* Plug and play\n* Accurate, tremendous sound\n* Headphone jack\n* Flexible recording\n* Displays on-mic levels\n\nDrawbacks:\n\n\n\n* Requires pop shield for best results\n\nPrice: $129.99\n\n\n### 9. Best budget microphone\n\nWe understand that setting up your virtual conferencing tech stack can get pricey. However, there are tons of great quality mics out there that don’t break the bank. One top choice in this category is:\n\n#### Razer Seiren V3 Mini\n\nThe Razer Seiren V3 Mini is one of the **most affordable microphones for video conferencing**. Yet that doesn’t mean it sacrifices quality. Instead, this condenser mic provides professional recording quality for a fraction of the cost of many other options on this list. It’s also designed to be compact so it easily fits on your home office desk.",{"id":2194,"__typename":833,"image":2195},"UqC9L0nhSwqGFkyFVzD0IA",{"id":2196,"alt":2197,"height":2198,"url":2199,"width":2200},"cqAilQh4QUiw18IYwnNbMw","Razer Seiren V3 Mini",1000,"https://livestorm.imgix.net/1127/1733955911-razer-seiren-v3-mini.jpg",1500,{"id":2202,"__typename":811,"text":2203},"JOxOmGgwQSK52fhdTTq_wQ","Key features:\n\n\n\n* Supercardioid polar pattern, which creates a relatively narrow front pickup angle\n* Compact design\n* Angled for easy adjustment\n* Tap-to-mute sensor\n* Can be mounted on an arm or mic stand\n* Connects via USB\n\nDrawbacks:\n\n\n\n* Needs a pop shield for optimal noise cancellation\n\nPrice: $59.99\n\n\n### 10. Best pro-quality microphone\n\nIf your typical workday includes occasional calls, any of the options above could work for your needs. But if you present webinars, product demos, or virtual events frequently, you may want to invest in a high-end device. Our favorite pro-quality microphone is:\n\n#### Shure MV7+\n\nA top-of-the-line mic, the Shure MV7+ is a favorite among podcasters and creators. This plug-and-play device is designed to create broadcast-quality audio, ensuring that any webinar or virtual event sounds professional. Its voice isolation technology highlights your voice (rather than the background noise), and the denoiser removes ambient noise.",{"id":2205,"__typename":833,"image":2206},"NOHtlSG4SuaY6zdtoF5C6Q",{"id":2207,"alt":2208,"height":2174,"url":2209,"width":2174},"KrtSTwlkQMK0Qbu4_VfFsQ","Shure MV7+","https://livestorm.imgix.net/1127/1719170805-shure-mv7-microphone.png",{"id":2211,"__typename":811,"text":2212},"K0bu_GgPTT-oWpBWwY87ow","Key features:\n\n\n\n* Offers superior voice isolation and background noise removal technology\n* Has a dedicated MOTIV Mix app for adjusting sound signature and gain\n* Offers three types of reverb\n* Connects via USB and XLR\n* Has a mute button\n\nDrawbacks\n\n\n\n* Takes time to learn how to use the mic and the app effectively\n\nPrice\n\n\n\n* $279\n\n\n## Top tips to improve microphone quality for Zoom, Microsoft Teams, or Livestorm\n\nThere’s nothing more frustrating than joining and participating in a video conference, to learn that your mic was emitting static sound, echo, or was muted throughout.\n\nHannah’s top tip for improving mic quality is to **“be intentional about your environment and where you place your mic—and adhere to mic and audio best practices.**",{"id":2214,"__typename":833,"image":2215},"122724482",{"id":2216,"alt":2217,"height":2218,"url":2219,"width":2006},"47173110","A man partaking in a video conferencing best practices",1536,"https://livestorm.imgix.net/1127/1656973507-virtual-conference.jpg",{"id":2221,"__typename":811,"text":2222},"122724483","Check out some of Hannah’s mic and audio best practices to help you prepare:\n\n\n\n1. **Turn off anything noisy in the room.** This includes audio devices as well as equipment like air filters. Avoid spaces with loud ambient noises when possible.\n2. **Wear headphones to prevent feedback issues.** If you choose one of the wireless options above, your microphone and headphone will be built into a single device.\n3. **Keep the microphone OFF your desk, if possible.** This way, you can prevent it from picking up the sound of bumps and other noises from your desk.\n4. **Keep your microphone with its back turned towards any noise source.** This helps reduce background noise and feedback.\n5. **Place your microphone within a few (2 to 3) inches of your mouth.** If you invest in a high-end mic with higher sensitivity, you can position it further away (4 to 6 inches).\n6. **Use noise reduction background programs.** KRISP can eliminate background noise and improve overall sound quality.\n7. **Use an audio interface for multiple mic use.** For example, Scarlette Focusrite 2i2 3rd Generation has two mic inputs.\n8. **Mute your microphone when you’re not speaking.** This reduces accidental interruptions and improves sound quality for other presenters.\n9. **Add a pop filter on your microphone.** This device suppresses any additional or unwanted sound and reduces ambient noise.\n10. **Always have a test run prior to going live.** Invite all presenters to do a [dry run](https://livestorm.co/blog/webinar-dry-run). Test your webcam and sound quality and make sure everyone can see and hear you loud and clear.\n\n\n## Impress with crystal-clear audio\n\n**Whether you’re a guest or host, having crisp, clear audio will be sure to impress and engage your audience during your video conference.**\n\nYou can use our guide to help you choose the right microphone based on your specific needs but, if you’re still unsure, we’ll narrow it down even further.\n\nIf we had to choose one microphone, we'd go with one of our top two picks from the bunch:\n\n\n\n1. **AKG P220**. This customizable, versatile, condenser mic comes packed with features that’ll take your sound to the next level. You can always count on it for superior audio capture with accurate, clear, and razor-sharp sound.\n2. **Blue Yeti**. Its enhanced effects, advanced voice modulation, HD audio samples, ease of setup, and all-around versatility easily make it a crowd favorite and enough to end up on our shortlist.\n\nOnce you’ve made your decision, combine your new mic with [webinar software](https://livestorm.co/webinar-software) like Livestorm. With Livestorm, you can:\n\n\n\n* Host live [virtual events](https://livestorm.co/virtual-event-software)\n* Record [on-demand webinars](https://livestorm.co/webinar-software/on-demand-webinars)\n* Share [automated webinars](https://livestorm.co/webinar-software/automated-webinars)\n\nOur video engagement platform offers much more than a one-way communication channel. Instead, Livestorm is designed for interactive events that allow viewers to ask questions, participate in polls, share emoji reactions, and even network with other attendees.\n\n\n## Frequently asked questions about the best microphones for conference calls\n\n\n### What type of microphone is best for Zoom meetings?\n\nWhile there are a lot of great microphones to choose from, we recommend the Blue Snowball iCE microphone for Zoom calls (or any video conferencing platform). It’s an easy-to-use mic that gives an in-person effect to your voice and the quality you need to impress participants.\n\n\n### What type of microphone is best for conference calls?\n\nThe Blue Snowball iCE microphone is a great all-around choice for conference calls on any platform. If you prefer a dual microphone and headphone option, go with the Sony WH-1000XM4 instead.\n\n\n### Do you need a microphone for Zoom meetings?\n\nYes, you need a microphone for Zoom meetings or any other virtual or video conferencing. Don’t rely on the microphone in your computer to deliver the exceptional sound quality you need to impress participants and advocate on behalf of your brand. In fact, it’s a best practice to have a mic when hosting or participating in a video conference. Other best practices include:\n\n\n\n* Turn off anything noisy in the room\n* Wear headphones to prevent feedback issues\n* Keep the microphone OFF your desk, if possible…\n* Keep your microphone with its back turned towards any noise source\n* Keep your microphone within a few inches of your mouth\n* Use noise reduction background programs (i.e KRISP)\n* Use an audio interface for multiple mic use (i.e Scarlette Focusrite 2i2 3rd Generation)\n* Mute your microphone when you’re not speaking\n* Add a pop filter on your microphone to suppress any additional or unwanted sound\n* Always have a test run prior to going live\n\n\n### Is Blue Yeti good for conference calls?\n\nYes, the Blue Yeti is a great choice and an all-around phenomenal microphone. However, when it comes to conference calls, our top pick is the Jabra Evolve 75 MS. It’s more versatile, portable, and easier to set up – giving you more freedom and flexibility when taking part in video conferences.\n\n\n### What type of microphone has excellent sound quality?\n\nCondenser microphones are designed to have excellent sound quality and the widest frequency range. They’re relatively sensitive, and they can capture sound accurately, resulting in superior sound output.\n\n\n### What mics do professionals use?\n\nPodcasters and professionals who frequently do presentations, virtual events, and sales calls typically use high-end microphones. The Shure MV7+ is a popular choice for pro-level video conferencing.",{"id":2224,"alt":2225,"height":2226,"url":2227,"width":2228},"47308260","10 best microphones for conference calls in 2025",855,"https://livestorm.imgix.net/1127/1657811155-7-best-microphones-for-video-conferencing-the-2022-winners.jpg",1279,"2024-12-12",[],"Use our guide to the 10 best microphones for video conferencing to level up your virtual presence, deliver your message clearly, and impress participants.",[2233,2261],{"id":2234,"contentData":2235},"122724722",{"@context":1143,"@type":1144,"mainEntity":2236},[2237,2241,2245,2249,2253,2257],{"@type":1147,"name":2238,"acceptedAnswer":2239},"What type of microphone is best for Zoom meetings?",{"@type":1150,"text":2240},"While there are a lot of great microphones to choose from, we recommend the Blue Snowball iCE microphone for Zoom calls (or any video conferencing platform). It’s an easy-to-use mic that gives an in-person effect to your voice and the quality you need to impress participants.",{"@type":1147,"name":2242,"acceptedAnswer":2243},"What type of microphone is best for conference calls?",{"@type":1150,"text":2244},"The Blue Snowball iCE microphone is a great all-around choice for conference calls on any platform. If you prefer a dual microphone and headphone option, go with the Sony WH-1000XM4 instead.",{"@type":1147,"name":2246,"acceptedAnswer":2247},"Do you need a microphone for Zoom meetings?",{"@type":1150,"text":2248},"Yes, you need a microphone for Zoom meetings or any other virtual or video conferencing. Don’t rely on the microphone in your computer to deliver the exceptional sound quality you need to impress participants and advocate on behalf of your brand. In fact, it’s a best practice to have a mic when hosting or participating in a video conference. Other best practices include: Turn off anything noisy in the room. Wear headphones to prevent feedback issues. Keep the microphone OFF your desk, if possible. Keep your microphone with its back turned towards any noise source. Keep your microphone within a few inches of your mouth. Use noise reduction background programs (i.e KRISP). Use an audio interface for multiple mic use (i.e Scarlette Focusrite 2i2 3rd Generation). Mute your microphone when you’re not speaking. Add a pop filter on your microphone to suppress any additional or unwanted sound. Always have a test run prior to going live.",{"@type":1147,"name":2250,"acceptedAnswer":2251},"Is Blue Yeti good for conference calls?",{"@type":1150,"text":2252},"Yes, the Blue Yeti is a great choice and an all-around phenomenal microphone. However, when it comes to conference calls, our top pick is the Jabra Evolve 75 MS. It’s more versatile, portable, and easier to set up – giving you more freedom and flexibility when taking part in video conferences.",{"@type":1147,"name":2254,"acceptedAnswer":2255},"What type of microphone has excellent sound quality?",{"@type":1150,"text":2256},"Condenser microphones are designed to have excellent sound quality and the widest frequency range. They’re relatively sensitive, and they can capture sound accurately, resulting in superior sound output.",{"@type":1147,"name":2258,"acceptedAnswer":2259},"What mics do professionals use?",{"@type":1150,"text":2260},"Podcasters and professionals who frequently do presentations, virtual events, and sales calls typically use high-end microphones. The Shure MV7+ is a popular choice for pro-level video conferencing.",{"id":2262,"contentData":2263},"LgOPQluwTeq49h4Q4lcVVA",{"@context":1167,"@type":1168,"name":2264,"description":2265,"thumbnailUrl":2266,"uploadDate":2267,"duration":2268,"embedUrl":2155,"interactionCount":2269},"6 Must-Haves for Video Conferencing","Video conferencing has become the new normal and having the right setup has never been more important. In this video, you'll discover 6 must-haves for video conferencing so that you can look and sound your very best. ⏱️ Timestamps: 00:00 - Intro 01:07 - Video Conferencing Software 01:54 - Internet Speed & Stability 02:45 - Microphone & Webcam 03:28 - Lighting 04:10 - Positioning 04:44 - Background 🤓 Useful Links Try Livestorm for free: https://bit.ly/3OqBRiP Check your Internet speed: https://bit.ly/3zNsiq5 Mic and webcam recommendations: https://bit.ly/3N8xbNm Download 100+ free virtual backgrounds: https://bit.ly/3Na6NTs ❤️ Like this video? Subscribe to our channel: https://bit.ly/3xlYcZ1 ---------- Livestorm is Europe's go-to video conferencing solution for organizations that prioritize both data privacy and ease of use. Compliant with GDPR and the unique video conference platform in the European Union also certified ISO 27001, we guarantee data protection for you and your participants. Specifically designed to elevate your customer-facing events, whether you're hosting webinars or conducting training sessions, for audiences of 10 or 3000, Livestorm is the trusted choice for engaging your partners and clients securely and seamlessly. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/n_ZTVBPlgFc/default.jpg","2022-06-21T11:58:14Z","PT5M53S","648","10 Best Microphones for Conference Calls & Virtual Meetings",{"id":2272,"alternativeVersions":2273,"_locales":2282,"_publishedAt":2283,"_updatedAt":2284,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":2285,"blogPostAuthor":2287,"cluster":2289,"content":2298,"coverImage":36,"coverWithImgix":2426,"bottomContentOffer":166,"date":2429,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":2430,"relatedPillarPage":166,"seoDescription":2431,"sidebarContentCard":166,"structuredData":2432,"subtitle":2431,"title":2470,"slug":2277},"142756505",[2274,2276,2278,2280],{"locale":2060,"value":2275},"beste-lichter-fuer-videoanrufe",{"locale":756,"value":2277},"best-lights-for-video-conferencing",{"locale":2065,"value":2279},"mejores-luces-para-videoconferencias",{"locale":759,"value":2281},"meilleures-lumieres-pour-conference-en-ligne",[756,759,2065,2060],"2025-08-22T10:38:58+02:00","2025-08-17T19:54:00+02:00",[2286],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":2288,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":2290,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":2291,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":2292,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":2293,"coMarketing":166,"ebook":2294,"image":2295,"resourceType":2296,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":2297,"name":554},{"id":410,"name":411},[2299,2302,2310,2313,2319,2322,2328,2331,2339,2342,2349,2352,2358,2361,2367,2370,2376,2379,2385,2388,2394,2397,2400,2403,2406,2414,2417,2423],{"id":2300,"__typename":811,"text":2301},"142756532","**Perfecting your video conferencing set-up might seem like overkill, but poor lighting can make you look tired and washed out.**\n\nIn every video conference, you want to look vibrant and professional. After all, you could be meeting a client, your boss, or a new business partner. To help you put your best face forward, we've curated a list of the best lighting for video conferencing and a few simple tips.\n\nBy the end of this article, you'll have a list of the 10 best lighting options for video conferencing and the know-how to set them up for a flattering effect.\n\n\n## What is the best lighting for video conferencing?\n\nFrom ring lights to desk lamps, clip-on lights, portable lights, and light bars, there are many options to choose from when looking for [home office setup ideas](https://livestorm.co/blog/home-office-setup-ideas).\n\nHere's our selection of the 10 best lighting options for video conferencing:\n\n\n1. Best clip-on light for video conferencing: Whellen\n2. Best webcam light for video conferencing: Lume Cube\n3. Best desk light for video calls: Pixel Ring Light\n4. Best desktop ring light for video conferencing: Neewer\n5. Best LED light for Zoom meetings: Logitech Litra Glow Premium LED Streaming Light\n6. Best light bar for video conferencing: Hioume\n7. Best LED light panel for video calls: Raleno LED Video Light\n8. Best USB light for video conferencing: Hanerdun Bright LED USB Lamp Light\n9. Best DIY lighting for Zoom calls: FluxSmart Bluetooth Light Bulb\n10. Best two-point lighting kit for video calls: Lume Cube Edge Light 2.0\n\n\n### 1. Best clip-on light for video conferencing: **Whellen**\n\n**Whellen Selfie Ring Light is an easy-to-use clip-on light.** This ring light attaches directly to your phone, making it the best selfie light for video conferencing. It's also rechargeable via USB, so you don't have to worry about batteries.",{"id":2303,"__typename":833,"image":2304},"142756533",{"id":2305,"alt":2306,"height":2307,"url":2308,"width":2309},"48606685","Whellen best clip on light for video conferencing",625,"https://livestorm.imgix.net/1127/1666013688-whellen-ring-light.jpg",989,{"id":2311,"__typename":811,"text":2312},"142756534","It has three levels of brightness and three color temperatures: warm light, cold light and warm-cold light, which you can adjust with a simple touch. Since it’s a mobile phone light, however, it’s less ideal for video calls on a laptop or desktop.\n\n\n### 2. Best webcam light for video conferencing: **Lume Cube**\n\n**Lume Cube is a small, powerful, and portable light.** It's USB-rechargeable with up to 14 hours of battery life. You can mount it directly onto your computer monitor, or you can attach it to a stand.",{"id":2314,"__typename":833,"image":2315},"142756535",{"id":2316,"alt":2317,"height":2200,"url":2318,"width":2200},"48606688","Lume Cube, best computer light for video conferencing","https://livestorm.imgix.net/1127/1666013707-lume-cube-light.jpg",{"id":2320,"__typename":811,"text":2321},"142756536","It has a built-in diffuser so you can get soft, even light. You can also adjust the brightness from a range of 1% to 100% and change the color temperature from warm to cool making, giving you the right kind of professional lighting for video conferencing at home.\n\n\n### 3. Best desk light for video calls: **Pixel Ring Light**\n\n**The Pixel Ring Light is suited for those who don't have much space on their desk.** It's small and lightweight, with a fully adjustable stand.",{"id":2323,"__typename":833,"image":2324},"142756537",{"id":2325,"alt":2326,"height":838,"url":2327,"width":838},"YkjaU9ATQ3i3hJz02PW-XQ","Pixel Ring Light","https://livestorm.imgix.net/1127/1719168336-pixel-ring-light.png",{"id":2329,"__typename":811,"text":2330},"142756538","It comes with a built-in frosted lens and a white diffuser. You can also choose from a wide range of color temperatures and brightness levels.\n\n\n### 4. Best desktop ring light for video conferencing: **Neewer**\n\n**With 352 LEDs, the Neewer 20-inch LED Ring Light Kit comes with a rechargeable battery and USB port**. The stand is adjustable from 90cm to 2 meters and has a strong base. The color temperature ranges from 3200K to 5600K.",{"id":2332,"__typename":833,"image":2333},"142756828",{"id":2334,"alt":2335,"height":2336,"url":2337,"width":2338},"48606692","Neewer 20-inch best desktop ring light for video conferencing",1480,"https://livestorm.imgix.net/1127/1666013802-neewer-light.jpg",1143,{"id":2340,"__typename":811,"text":2341},"142756829","It comes with extra accessories, including a phone holder that lets you go hands-free if you're attending a video conference on your phone. The only downside to this light is that as a complete kit, it’s one of the priciest options on this list.\n\n\n### 5. Best LED light for Zoom meetings: **Logitech Litra Glow Premium LED Streaming Light**\n\n**The Logitech Litra Glow Premium LED Streaming Light comes with a USB-C cable, compatible with USB-C and USB-A ports.** You can adjust the three levels of brightness (high, medium, and low) with a touch.",{"id":2343,"__typename":833,"image":2344},"142756830",{"id":2345,"alt":2346,"height":2347,"url":2348,"width":2200},"48606693","Logitech Litra, best LED light for video conferencing",1107,"https://livestorm.imgix.net/1127/1666013826-litra.jpg",{"id":2350,"__typename":811,"text":2351},"142756831","The soft-white light gives you a natural light for video conferencing. Although it’s relatively subtle, this light gives you a quick and easy way to look better on video calls.\n\n\n### 6. Best light bar for video conferencing: **Hioume**\n\n**The Hioume light bar can be used with any laptop or monitor with a USB port.** It's lightweight and portable, making it easy to take with you on business trips. Best suited for monitors up to 24 inches, it comes with a white diffuser to soften the light.",{"id":2353,"__typename":833,"image":2354},"142756832",{"id":2355,"alt":2356,"height":2200,"url":2357,"width":2200},"48606694","Hioume best light bar for video conferencing","https://livestorm.imgix.net/1127/1666013846-hioume-light-bar.jpg",{"id":2359,"__typename":811,"text":2360},"DbvCaQI9SXysCRBN6YZGyQ","It has 10 dimming brightness levels. The light bar eliminates reflective glare off the screen so it only illuminates your desk which makes it the best monitor light for video conferencing.\n\n\n### 7. Best LED light panel for video calls: **Raleno LED Video Light**\n\n**The Raleno LED Video Light is a panel light designed to create soft, uniform light.** It’s adjustable from 0% to 100%, and its temperature options range from 3200K to 5600K.",{"id":2362,"__typename":833,"image":2363},"aho6mHC5QH2LwghKH0i-1Q",{"id":2364,"alt":2365,"height":838,"url":2366,"width":838},"TY7PpxmOQVCszB-KOb6TRw","Raleno LED Video Light","https://livestorm.imgix.net/1127/1719168468-raleno-led-video-light.png",{"id":2368,"__typename":811,"text":2369},"142756833","Because this light has a rechargeable battery, it’s a great portable option. And since it comes with a mini stand, it’s easy to set up for optimal lighting.\n\n\n### 8. Best USB light for video conferencing: **Hanerdun Bright LED USB Lamp Light**\n\n**The Hanerdun Bright LED USB Lamp Light comes with a 180-degree flexible goose-neck, so you can position it in any way that's comfortable for you.** This is a reading-style laptop light that's ideal for those who want a USB light for video conferencing.",{"id":2371,"__typename":833,"image":2372},"142756834",{"id":2373,"alt":2374,"height":2198,"url":2375,"width":2198},"48606699","Hanerdun’s best USB light for video conferencing","https://livestorm.imgix.net/1127/1666013885-hanerdun-bright-led-usb-lamp-light.jpg",{"id":2377,"__typename":811,"text":2378},"OmUHJmRmSYOADf6vMNSzfg","It plugs into a standard USB port and doesn't require any batteries. The LED light is flicker-free and has touch-sense adjustable brightness levels. The only downside to this \n\n\n### 9. Best DIY lighting for Zoom calls: **FluxSmart Bluetooth Light Bulb**\n\n**The FluxSmart Bluetooth Light Bulb works with desk and floor lamps.** It’s ideal for video conferencing setups that need extra lighting but don’t have space for additional equipment.",{"id":2380,"__typename":833,"image":2381},"Zhr7wuoJS56mPBTMi1hteA",{"id":2382,"alt":2383,"height":838,"url":2384,"width":838},"KvRZ9As3RESA_3RLgxN0nQ","FluxSmart Bluetooth Light Bulb","https://livestorm.imgix.net/1127/1719168995-fluxsmart-bluetooth-light-bulb.png",{"id":2386,"__typename":811,"text":2387},"PHipeQQxQvOBcG_ifMTJhQ","With the free Flux Bluetooth app, you can easily adjust the light’s brightness. You can also choose from 16 million colors to get the temperature just right.\n\n\n### 10. Best two-point lighting kit for video calls: **Lume Cube Edge Light 2.0**\n\n**The Lume Cube Edge Light 2.0 comes in a 2-pack to create two-point lighting.** Together, the two lamps create even lighting and full illumination for any video conferencing setup.",{"id":2389,"__typename":833,"image":2390},"K6FSBbqbTXytrGFZJv3RsA",{"id":2391,"alt":2392,"height":838,"url":2393,"width":838},"bX0hQIGfTLyKXP5c5BEh2A","Lume Cube Edge Light","https://livestorm.imgix.net/1127/1719168967-lume-cube-edge-light.png",{"id":2395,"__typename":811,"text":2396},"ZktE7dEfTkyf6n8OScAZdA","Both lamps attach to your desk, making them ideal for desktop or laptop video calls. They rotate and have dimmable LED bulbs to create the ideal level of lighting for the space.\n\n\n## What’s the most flattering light for video conferencing?\n\nThe most flattering light for video conferencing is soft, diffused light so your face looks evenly lit. There are three types of lighting that you can use to achieve this:\n\n\n\n1. Natural light for video conferencing\n2. Light bulb for video conferencing.\n3. 3-point lighting for video conferencing\n\nLet's see how they're different and how you can use them to get the best lighting for Zoom calls and Livestorm events.\n\n### Natural light for video conferencing\n\n**Sitting near a window during a video call will give you the best natural light for video conferencing.** The daylight will brighten up your face and make you look more awake.\n\nBe sure to face the window because having the light source behind you will cause a glare for others in the call. If the light is too bright for you, slightly close the curtains or adjust the blinds to diffuse it.\n\n\n### What about using light bulbs for video conferencing?\n\nLight bulbs give off a brighter light than natural light, so they're ideal for those who want a well-lit face during a video call. **The best light bulbs for video conferencing are LED bulbs because they don't produce as much heat as other types of bulbs**. They also come in a range of color temperatures, so you can choose one that complements your skin tone.\n\n\n### 3-point lighting for video conferencing\n\n**3-point lighting is a type of professional lighting that's often used for big events, [webinars](https://livestorm.co/resources/guides/what-is-a-webinar), and webcast set ups.** It uses three light sources:\n\n* The key light is usually placed in front of you and to the side, so it casts a shadow on one side of your face.\n* The fill light is placed on the opposite to the key light to fill in the shadow. It's usually dimmer than the key light.\n* The backlight is placed behind you and points towards your head. It creates a halo effect and makes your hair look shiny.\n\nEach light is usually placed on a stand so it can be moved around easily. This kind of lighting is not often used for video conferencing because it requires a lot of space and professional equipment.\n\n\n## What to look for when buying a light for video calls\n\nNow you have a sense of the best video conference lighting, including the most flattering options. So, how do you choose the right lights for your needs? Use this brief guide:\n\n* **Configuration:** Consider the space where you take calls and the equipment you use for video conferencing. A space with ample natural light may require a simple ring light or LED panel. A darker space or a studio may look better with a two-point kit.\n* **Adjustability:** If you always work in the same space, you probably won’t need to adjust the lighting. But **if you take video calls in a variety of different lighting conditions, you’ll be better off with lights that have adjustable stands and temperature options.**\n* **Temperatures:** No matter where you do video calls, you’ll likely have to balance multiple different color temperatures from windows and overhead lights. **Look for lighting with a color temperature closer to 6000K, as it’s best for blending with existing light.**\n* **Budget:** How much do you want to spend on video call lighting? As a general rule, basic mobile ring lights are the least expensive option. Complete lighting kits with multiple parts are the most expensive.",{"id":2398,"__typename":913,"youtubeLink":2399},"K2ZQ54ZdTHawxr3xwLluwQ","https://www.youtube.com/embed/n_ZTVBPlgFc?si=wQkV6k8FIvaqsd8w",{"id":2401,"__typename":811,"text":2402},"142756835","## What’s the best light for on-the-go video conferencing?\n\nWhen you shop for lighting for your home office, you’ll find tons of desk light and light panel options. But if you tend to take video calls while you’re on the go, these options won’t work.\n\nInstead, **you need portable lighting**. And if you plan to log in from many different locations, you need versatile light for video calls. Here’s what to look for:\n\n* Lights that take up minimal space so you can easily pack them in your laptop case\n* Small lights that won’t interfere with others in coworking spaces like coffee shops\n* Panel lights that mount to your laptop or ring lights that attach to your smartphone\n\nWhen you set up for a video call while you’re on the go, it’s also a good idea to use existing lighting to your advantage. For example, sit near windows to use the natural light. But avoid sitting with a window behind you because the backlight will create lighting issues.\n\n\n## How to set up lighting for video conferencing\n\nFactors like color, brightness, and position of your light source can impact how you look in a [virtual event](https://livestorm.co/resources/guides/what-is-a-virtual-event). But you don't need to be an expert to get it right. Just follow these steps:\n\n1. Perfect your setup and optimize your room lighting for video conferencing\n2. Pick the best light for video conferencing\n3. Choose the best light color for video conferencing\n4. Consider the best light temperature for video conferencing\n5. Set your virtual background\n6. Test everything ahead of time\n\nLet’s take a look at these factors in detail.",{"id":2404,"__typename":811,"text":2405},"D4gtKviwRsq2iP2CRqZm9g","### 1. Perfect your setup and optimize your room lighting for video conferencing\n\nThe position of your desk, camera, and light sources can impact the quality of your video. **If possible, set up your desk so that you're facing a window.** This will give you the best natural light for video conferencing. If your desk is away from the window, you'll want to use an artificial light source to help illuminate your face.\n\nPositioning your light source at eye level, or at a 45-degree angle will create the most flattering light for video conferencing (and help you avoid the dreaded \"double chin\" effect). The goal is to avoid having any harsh shadows on your face.\n\n\n### 2. Pick the best light for video conferencing\n\nWhen a natural light source isn't an option, you’ll need artificial solutions to get the best lighting for video calls. **If you take video calls at home or in an office, you can use a ring light, clip-on light, desk lamp, or light bar.**\n\nIf you host large hybrid events, you might consider 3-point lighting, where three professional lights are positioned around the room to create even, flattering light for photography, and filming. The key is to find the lighting solution that works best for you, your space, and your budget.",{"id":2407,"__typename":833,"image":2408},"KorZkuNnQhK_HvHdeyZ_SA",{"id":2409,"alt":2410,"height":2411,"url":2412,"width":2413},"48905483","Woman adjusting a phone mounted over a light ring to record herself for a webinar",504,"https://livestorm.imgix.net/1127/1671640555-woman-adjusting-a-phone-mounted-over-a-light-ring-to-record-herself-for-a-webinar.jpeg",756,{"id":2415,"__typename":811,"text":2416},"IUVXYWxyTtiv7JbcHmXoZQ","### 3. Choose the best light color for video conferencing\n\nLights like bright white LEDs or fluorescent bulbs can be harsh and unflattering on video. Instead, look for light bulbs with a warmer color temperature. These \"soft white\" bulbs will help create a more natural look on video.\n\n**Avoid yellow or \"candle light\" bulbs, as these can make you look pale on camera**. Similarly, bright colors like red or blue can cast an eerie glow on video and make it difficult to see your face.\n\n\n### 4. Consider the best light temperature for video conferencing\n\nTemperature is the measure of how warm or cool a light source appears. This is measured in Kelvin (K). For example, lights with yellow, orange, or red tint are considered \"warm\" lights and can make you look flushed on camera. These have a color temperature of 2700K-3000K.\n\nAt the other end of the spectrum are \"cool\" lights with a blue or white tint. These have a color temperature range of 3300-5300K or higher and can make you look washed out on video.\n\n**The best light temperature for video conferencing is a \"daylight\" or \"natural\" white which has a balance of cool and warm tones**. This type of light will have a temperature of around 6500K. Some light bulbs will even have a \"daylight\" or \"natural white\" setting.\n\n\n### 5. Set your virtual background\n\nA cluttered background can be distracting. **If you don't have a tidy space to set up your camera, you can use a virtual background.** The best [internal communication tools](https://livestorm.co/blog/internal-communication-software-tools) let you add a professional looking background or blur your current surroundings.\n\nLivestorm’s [webinar software](https://livestorm.co/webinar-software) offers a library of 100+ [best virtual backgrounds](https://livestorm.co/blog/best-background-video-conferencing) to choose from. You can also upload your own image or video as a virtual background. This is a great option if you want to add some personality to your video call or hide the background.",{"__typename":2418,"id":2419,"heading":2420,"paragraph":2421,"callToAction":2422},"MoleculeSmallCallToActionRecord","146190868","Engage your audience","Try Livestorm to host, organize and analyze your virtual events",{"id":64,"slot":65,"slug":66},{"id":2424,"__typename":811,"text":2425},"142756837","### 6. Test everything ahead of time\n\nOnce your room is set up, test everything out so you can avoid any stressful or last-minute scrambling during your event. **Open up your video conferencing software to do a test call and adjust your lighting or position as needed.** You can even record yourself on [internal communication software](https://livestorm.co/use-cases/webinar-internal-communications) like Livestorm to see how you look on camera.\n\nWith Livestorm, you can do a [dry run](https://livestorm.co/blog/webinar-dry-run) before the event. For best results, invite all your guest speakers so everyone has a chance to check their lighting and test their connection in advance.\n\n\n## So which lighting is best for video conferencing?\n\nIf you're looking for a simple, portable and easy-to-use solution, a clip-on light might be the best option for you. If you want something that's more versatile and can be used in different settings, a ring light might be a better choice.\n\n**Whichever lighting you choose, make sure it's flicker-free and has adjustable brightness levels to get the perfect lighting for video conferencing.** And if you're looking for an internal communications solution with a customizable virtual background Livestorm is the perfect choice.\n\n## Frequently asked questions about the best lighting for video conferencing\n\n\n### What lighting is best for Zoom meetings?\n\nThe best lighting for Zoom meetings or Livestorm events is a ring light with color temperature controls that match the lighting of your room. This type of light is bright enough to illuminate your face evenly without being too harsh.\n\n\n### Should light be in front or behind for Zoom?\n\nFor Zoom (or even better, Livestorm) calls, your light should be in front of you so there are no shadows on your face. If the light is behind you, it will create a halo effect while casting a shadow on your face, which can be distracting for other people on the call.\n\n\n### Is warm or white light better for video calls?\n\nFor video calls, a light with a warm color temperature will make you look more natural on the call. A white light can be too harsh and make you look like you're under a spotlight.\n\n\n### Do you need professional lighting for video conferencing at home?\n\nProfessional lighting for video conferencing at home can be beneficial if you want to look your best on calls. However, it's not a necessity. You can achieve good lighting for video conferencing with a few well-placed lamps or by facing towards a window.\n\n\n### What is the difference between ring and circular lights?\n\nRing lights and circular lights are the same things. They use ring-shaped bulbs to emit an even light. Ring lights are often used in photography and videography to create a flattering light on the subject's face.",{"id":2427,"alt":36,"height":2200,"url":2428,"width":2200},"48606826","https://livestorm.imgix.net/1127/1666015839-71a00emoinl-ac_sl1500.jpg","2024-06-14",[],"Finding the best lighting for video conferencing doesn't have to be difficult. Check out our list of the best lighting options to look your best on camera.",[2433,2465],{"id":2434,"contentData":2435},"142757039",{"@context":1143,"@type":1144,"mainEntity":2436},[2437,2441,2445,2449,2453,2457,2461],{"@type":1147,"name":2438,"acceptedAnswer":2439},"What’s the most flattering light for video conferencing?",{"@type":1150,"text":2440},"The most flattering light for video conferencing is soft, diffused light so your face looks evenly lit. There are three types of lighting that you can use to achieve this: Natural light for video conferencing, Light bulb for video conferencing, 3-point lighting for video conferencing",{"@type":1147,"name":2442,"acceptedAnswer":2443},"which lighting is best for video conferencing?",{"@type":1150,"text":2444},"If you're looking for a simple, portable and easy-to-use solution, a clip-on light might be the best option for you. If you want something that's more versatile and can be used in different settings, a ring light might be a better choice. Whichever lighting you choose, make sure it's flicker-free and has adjustable brightness levels to get the perfect lighting for video conferencing. And if you're looking for an internal communication solution with a customizable virtual background Livestorm is the perfect choice. Livestorm comes with a wide range of features to make your webinars and virtual events more efficient and fun.",{"@type":1147,"name":2446,"acceptedAnswer":2447},"What lighting is best for Zoom meetings?",{"@type":1150,"text":2448},"The best lighting for Zoom meetings or Livestorm events is a ring light with color temperature controls that match the lighting of your room. This type of light is bright enough to illuminate your face evenly without being too harsh.",{"@type":1147,"name":2450,"acceptedAnswer":2451},"Should light be in front or behind for Zoom?",{"@type":1150,"text":2452},"For Zoom (or even better, Livestorm) calls, your light should be in front of you so there are no shadows on your face. If the light is behind you, it will create a halo effect while casting a shadow on your face, which can be distracting for other people on the call.",{"@type":1147,"name":2454,"acceptedAnswer":2455},"Is warm or white light better for video calls?",{"@type":1150,"text":2456},"For video calls, a light with a warm color temperature will make you look more natural on the call. A white light can be too harsh and make you look like you're under a spotlight.",{"@type":1147,"name":2458,"acceptedAnswer":2459},"Do you need professional lighting for video conferencing at home?",{"@type":1150,"text":2460},"Professional lighting for video conferencing at home can be beneficial if you want to look your best on calls. However, it's not a necessity. You can achieve good lighting for video conferencing with a few well-placed lamps or by facing towards a window.",{"@type":1147,"name":2462,"acceptedAnswer":2463},"What is the difference between ring and circular lights?",{"@type":1150,"text":2464},"Ring lights and circular lights are the same things. They use ring-shaped bulbs to emit an even light. Ring lights are often used in photography and videography to create a flattering light on the subject's face.",{"id":2466,"contentData":2467},"CXvV18k6RSC84cUTIyaKBQ",{"@context":1167,"@type":1168,"name":2264,"description":2468,"thumbnailUrl":2266,"uploadDate":2267,"duration":2268,"embedUrl":2155,"interactionCount":2469},"Video conferencing has become the new normal and having the right setup has never been more important. In this video, you'll discover 6 must-haves for video conferencing so that you can look and sound your very best. ⏱️ Timestamps: 00:00 - Intro 01:07 - Video Conferencing Software 01:54 - Internet Speed & Stability 02:45 - Microphone & Webcam 03:28 - Lighting 04:10 - Positioning 04:44 - Background 🤓 Useful Links Try Livestorm for free: https://bit.ly/3OqBRiP Check your Internet speed: https://bit.ly/3zNsiq5 Mic and webcam recommendations: https://bit.ly/3N8xbNm Download 100+ free virtual backgrounds: https://bit.ly/3Na6NTs ❤️ Like this video? Subscribe to our channel: https://bit.ly/3xlYcZ1 ---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","498","The Best Lighting for Video Conferencing: Our Top 10 Lights",{"id":2472,"alternativeVersions":2473,"_locales":2482,"_publishedAt":2483,"_updatedAt":2484,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":2485,"blogPostAuthor":2487,"cluster":2489,"content":2498,"coverImage":36,"coverWithImgix":2606,"bottomContentOffer":166,"date":2612,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":2613,"relatedPillarPage":166,"seoDescription":2785,"sidebarContentCard":166,"structuredData":2786,"subtitle":2785,"title":2839,"slug":2477},"109010834",[2474,2476,2478,2480],{"locale":2060,"value":2475},"sicherste-video-conferencing-software",{"locale":756,"value":2477},"most-secure-video-conferencing-software",{"locale":2065,"value":2479},"software-de-videoconferencia-mas-seguro",{"locale":759,"value":2481},"logiciel-de-visioconference-le-plus-securise",[756,759,2065,2060],"2025-08-22T10:38:54+02:00","2025-08-17T19:47:09+02:00",[2486],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":2488,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":2490,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":2491,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":2492,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":2493,"coMarketing":166,"ebook":2494,"image":2495,"resourceType":2496,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":2497,"name":554},{"id":410,"name":411},[2499,2502,2509,2512,2514,2517,2525,2528,2533,2536,2544,2547,2555,2558,2571,2574,2581,2584,2592,2595,2603],{"id":2500,"__typename":811,"text":2501},"109010833","Without a careful look at what security features your software provides, you could be exposing your systems to a data breach — which could have far-reaching consequences for your business, clients, and partners.\n\nTo choose the most secure video conferencing software, you need to know how to recognize a comprehensive security program, understand which features are most important, and know which platforms are the market leaders.\n\nUse our complete guide to choose the right software for your privacy and security needs.\n\n\n## What are the **dangers of using insecure video conferencing software?**",{"id":2503,"__typename":833,"image":2504},"112513679",{"id":2505,"alt":2506,"height":2507,"url":2508,"width":2198},"43427811","secure video conferencing dangers",646,"https://livestorm.imgix.net/1127/1646058316-shutterstock_2051471714-2.jpg",{"id":2510,"__typename":811,"text":2511},"112513680","Using software without secure communication features has the potential to be hugely damaging to your business. A data breach in the form of malware or ransomware attacks could see you incur legal fees, fines, and the cost of compensating affected customers or partners.\n\nEven if the incident doesn't cause tangible harm, a hack or embarrassing incident like Zoombombing can be costly to your brand.\n\nHere are some of the ways poor security from your software provider could affect your business:\n\n* Loss of business due to interruptions of your virtual event\n* Operational issues and costs as you resolve a breach\n* Financial cost from fines, legal fees, and settlements\n* Damage to your reputation as a brand\n* The publication of private and sensitive data\n\n## What **features** does the **most secure video conferencing software need?**\n\nThe most secure web conferencing systems use a browser-based platform and have industry-leading security measures.\n\n### Secure video conference features to prioritize\n\nLook for a video call platform with these cybersecurity features:\n\n* Authentication protocols such as multi-factor authentication (MFA) and single sign-on (SSO)\n* Data erasure so you can delete your personal or confidential data at any time\n* Data backups for data retrieval in the case of a technical failure\n* TLS 1.2 and 1.3 protocols for end-to-end data encryption\n* AES256 encryption\n* SHA256 with RSA signatures\n* Uptime guarantee as part of the service-level agreement\n* IDS/IPS to identify malware and protect data\n* Accessible Qualys SSL Labs report\n\n### What certifications do your secure video conferencing tools need?\n\nNote: certifications are complex in terms of how they’re awarded across different regions. So look for transparency on when compliance milestones are expected.\n\n* General Data Protection Regulation (GDPR)\n* ISO 27001 (Information Security Management)\n* SOC 2\n\n### Top video conferencing features\n\nThe most popular virtual event and [internal communication software tools](https://livestorm.co/blog/internal-communication-software-tools) also have advanced features for engagement and automation:\n\n### Top secure video conferencing features\n\n* Browser-based platform so it’s easy to use with no downloads required\n* Digital whiteboard for interactive presentations and group work\n* Question upvotes for Q&As and participant engagement\n* Polls to get everyone involved in the debate and to gauge opinion\n* Multimedia sharing including GIFs, videos, audio, slides, and PDFs\n* Breakout rooms for networking, group work, and engaging activities\n* Call recordings so the whole team can be involved asynchronously\n* Integrations and plugins for adaptable usage\n* Data analytics so you can see how responsive attendees are",{"id":2513,"__typename":913,"youtubeLink":2155},"144651861",{"id":2515,"__typename":811,"text":2516},"144651862","## 5 secure video conferencing tools**\n\nLivestorm, Google Meet, and Microsoft Teams are all good options for secure virtual event software. These [Zoom alternatives](https://livestorm.co/blog/best-zoom-alternatives) are known for their security measures and privacy features.\n\n### 1. Livestorm",{"id":2518,"__typename":833,"image":2519},"109010977",{"id":2520,"alt":2521,"height":2522,"url":2523,"width":2524},"39260778","Livestorm's secure video conferencing software",1864,"https://livestorm.imgix.net/1127/1643313224-room.jpg",2880,{"id":2526,"__typename":811,"text":2527},"109010978","Livestorm is a secure, high-end [webinar software](https://livestorm.co/webinar-software) designed for virtual conferences, events, and webinars — including for enterprise use. And since it’s a browser-based platform, it’s incredibly simple to use. All you need is a link to join an event.\n\n#### What are Livestorm's security features?\n\nLivestorm offers a [private security portal](https://security.livestorm.co/) where you can download all your documents and view all the security details of our software.\n\nWe provide multiple data backups for swift data recovery, and we offer data erasure upon request for added privacy and confidentiality.\n\nOur video communications platform uses MFA and SSO authentication, the latest encryption standards for audio and video, and IDS and IPS for malware prevention and data protection.\n\nLivestorm is GDPR compliant and [ISO 27001 certified](https://security.livestorm.co/). You can also access Livestorm’s Qualys SSL Labs report (it has an A+ rating).\n\n**Other key features**\n\nAs the best webinar and [internal communications software](https://livestorm.co/use-cases/webinar-internal-communications), Livestorm has a wide range of [automation and engagement features](https://livestorm.co/features) and collaboration tools, including:\n\n* Live polls\n* Question upvotes\n* Breakout rooms\n* Emoji reactions\n* Miro virtual whiteboard\n* Multimedia sharing\n* Unlimited online meeting recordings and replays\n* Engagement tracking\n\n#### Pricing\n\nLivestorm has a free version that includes all security, engagement, and automation features. The Pro plan starts at $1,250 per year for 1,000 yearly active contacts.",{"__typename":2418,"id":2529,"heading":2530,"paragraph":2531,"callToAction":2532},"146190987","Get Secure Virtual Events","Host secure webinars and virtual events with Livestorm",{"id":64,"slot":65,"slug":66},{"id":2534,"__typename":811,"text":2535},"146190988","### 2. Google Meet",{"id":2537,"__typename":833,"image":2538},"109010995",{"id":2539,"alt":2540,"height":2541,"url":2542,"width":2543},"42096514","google meet's secure video calling platform",406,"https://livestorm.imgix.net/1127/1645116609-02.jpg",1236,{"id":2545,"__typename":811,"text":2546},"109011011","#### What are Google Meet's video conferencing security features?\n\nLike Livestorm, Google Meet offers robust security measures such as MFA and SSO authentication, two-step verification, a transparent security program, malware prevention, and data protection.\n\nGoogle Meet is regulatory compliant, with third-party certifications including ISO 27001 and SOC 2.\n\n#### Other key features\n\nGoogle Meet is part of Google Workspace, so it integrates seamlessly with Google Calendar and other Google apps.\n\nWhile Google Meet doesn’t offer all the in-room engagement features that Livestorm does, it has a [webinar chat panel](https://livestorm.co/webinar-glossary/webinar-chat) that’s useful for sharing links as well as a digital whiteboard.\n\nGoogle Meet is geared towards small [video meetings](https://livestorm.co/blog/online-video-meeting-checklist) and not really equipped for webinars, large training sessions, or big video conferences.\n\n[Compared to Livestorm, Google Meet](https://livestorm.co/webinar-software-comparison/livestorm-vs-googlemeet) lacks promotion and organization features. So it's better for small teams with simple video conferencing requirements.\n\n#### Pricing\n\nGoogle Workspace’s most popular plan is Business Standard, which is $12/month per user.\n\n### 3. Microsoft Teams",{"id":2548,"__typename":833,"image":2549},"109018777",{"id":2550,"alt":2551,"height":2552,"url":2553,"width":2554},"42101690","Microsoft team's conference call security platform",448,"https://livestorm.imgix.net/1127/1645116911-03.jpg",1332,{"id":2556,"__typename":811,"text":2557},"109018778","#### What are Microsoft Team's video conferencing security features?\n\nAs with Livestorm and Google Meet, Microsoft Teams is a highly secure platform with secure messaging, SSO authentication, data encryption at rest and in transit, and third-party security certificates, including ISO 27001.\n\n#### Other key features\n\nTeams integrates fully with Microsoft 365 tools, Outlook, Word, and Excel. So it’s a good choice for businesses that already use the Microsoft operating system and need to streamline their tech stack.\n\nMicrosoft's most popular plan is Microsoft Teams Essentials, which starts at $4/month per user, paid yearly. However, you'd need to upgrade to Microsoft 365 Business Standard ($12.50/month per user) for access to tools beyond Teams.",{"id":2559,"__typename":2560,"feature":2561},"146191000","ContentProductFeatureRecord",{"id":2562,"imageOnlyUsedForWowFeatures":2563,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},"94297106",{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},"47142634","Analytics",1631,"https://livestorm.imgix.net/1127/1656603492-analytics.jpg",2520,"Analyze your data","Analyze all of your data with Livestorm's powerful reporting features.",{"id":2572,"__typename":811,"text":2573},"146191001","#### Pricing\n\nMicrosoft 365 Business Standard is $12.50/month per user. If you're wondering how [Livestorm stacks up vs Microsoft Teams](https://livestorm.co/webinar-software-comparison/livestorm-vs-microsoftteams), we've got your answer.\n\n### 4. Cisco Webex",{"id":2575,"__typename":833,"image":2576},"144495922",{"id":2577,"alt":2578,"height":2579,"url":2580,"width":863},"48911751","Cisco Webex",658,"https://livestorm.imgix.net/1127/1671812306-webex_homepage.jpg",{"id":2582,"__typename":811,"text":2583},"144495923","#### What are Webex’s video conferencing security features?\n\nWebex offers built-in compliance tools like Extended Security Pack (ESP) with MFA, data encryption, and data loss prevention. It's also ISO/IEC 27001:2013 certified. \n\n#### Other key features \n\nWebex integrates with all Cisco hardware, and you can dial in from a Cisco phone. So it’s ideal for large enterprises that already use Cisco. \n\nAs a video conferencing tool, it’s functional but basic, with features like messages, whiteboards, and screen sharing but limited engagement and personalization options. If you’re hosting [webinars](https://livestorm.co/resources/guides/what-is-a-webinar) or more interactive video conferences, you’ll want a platform like Livestorm that has a wider array of features.\n\n#### Pricing\n\nWebex offers a free video call plan that’s limited to one user. Business pricing starts at $12/month per user, billed annually. Custom Enterprise plans are available for larger teams.\n\n### 5. Adobe Connect",{"id":2585,"__typename":833,"image":2586},"144495924",{"id":2587,"alt":2588,"height":2589,"url":2590,"width":2591},"48911755","People in a virtual meeting screensharing budget documentation on the video conferencing software Adobe Connect",576,"https://livestorm.imgix.net/1127/1671812488-adobe-connect-virtual-meeting.jpg",922,{"id":2593,"__typename":811,"text":2594},"144495925","#### What are Adobe Connect’s video conferencing security features?\n\nAdobe Connect is a secure web conferencing platform with SSO, TLS and AES-256 encryption. It has various compliance certifications like FedRAM, GLBA ready, SOC 2-Type 2 and ISO 27001:2013. \n\n#### Other key features\n\nAdobe Connect lets you personalize meeting layouts or choose from its pre-built templates. It has all the basic features of a high-quality video conferencing tool like screen and file sharing, group chat, whiteboards and breakout rooms. However, it doesn’t have its own dial-in service like Webex and therefore requires more third-party integrations. \n\nAdobe Connect includes functionality for mobile devices that allows presenters to add a mini display window within the larger meeting window. It’s ideal for remote lectures, webinars, and collaboration sessions. \n\n#### Pricing\n\nAdobe Connect pricing starts at $190/year per host. If you need to onboard more than five hosts, you'd have to upgrade to the Premium plan at $290/year per host.\n\n## What are the security questions to ask your video conferencing service provider?\n\nWhen comparing video call platforms, keep these following considerations in mind to ensure a secure video conferencing experience.\n\n### Does the platform have a transparent security program?\n\nThe quickest and easiest way to assess video conferencing software security is to look at the platform’s security program.\n\nFor a good example, you can easily look into Livestorm’s security program via its security portal, which offers a highly accessible overview of certifications, access control, data security, and other key areas of security practice and compliance.",{"id":2596,"__typename":833,"image":2597},"109018896",{"id":2598,"alt":2599,"height":2600,"url":2601,"width":2602},"43010885","best practices for video conferencing security",679,"https://livestorm.imgix.net/1127/1645720258-1final.jpg",1028,{"id":2604,"__typename":811,"text":2605},"109018899","### Does it have cyber insurance and is business continuity guaranteed?\n\nAs well as protecting your provider against the associated costs of a cyber attack, cyber insurance helps ensure a fast response time to any issues.\n\nThis also plays a role in business continuity, which should be covered in your service-level agreement.\n\nFor example, within Livestorm’s security portal, you can see legal coverage, protections, and guarantee of product uptime in the case of a security event.\n\n### Is data fully encrypted?\n\nData encryption is a basic requirement and should be built in to any software service. In the case of video conferencing software, [Transport Layer Security (TLS) encryption](https://support.livestorm.co/article/180-livestorm-security) should be used for voice and video data.\n\n### Does it reflect essential cloud security principles?\n\nFor greater depth on what areas of security to consider when reviewing security features and specifications, here are some of the key principles in cloud security transparency, as recommended by the Cloud Security Alliance:\n\n* Application and interface security\n* Data security and privacy lifecycle management\n* Identity and access management\n* Threat and vulnerability management\n* Interoperability and portability\n\n## **6 Tips for secure video conferencing**\n\nHere's our checklist to start using secure video conferencing:\n\n### 1. Write a video conferencing policy\n\nA video conferencing policy includes guidelines on usage, protocols for acceptable behavior, access control, data security, and if the platform you use is ISO compliant. You should aim to create a collaborative space that protects team members’ privacy.\n\n### 2. Enable two-factor authentication\n\nTwo-factor authentication requires two types of credentials for access. It combines a password, PIN or biometric information, and a token or code sent to the user’s device via SMS or in-app notifications. This ensures that only authorized individuals can access the meeting and keeps your meetings. \n\n### 3. Use AES encryption\n\nAES encryption is an industry standard for securely sending data over the internet. It scrambles data before it’s transmitted, making it unreadable by anyone without the decryption key, which is the password or secret key to access that file. AES encryption in video conferencing ensures no one can listen in or disrupt your confidential sessions. \n\n### 4. Ask permission to record\n\nConsent is key when recording video conferences — even if it’s for internal use. Consider informing all participants that the session is being recorded and asking them to agree to the terms before you start. This ensures participants don't feel uncomfortable or violated and protects your company from potential legal issues.\n\n### 5. Protect privacy with virtual backgrounds\n\nVirtual backgrounds allow you to cover up sensitive information like home addresses, your current location, or personal details if they appear in the background. Try a solution like Livestorm, which has a [virtual background library](https://livestorm.co/virtual-background-library) with different images to suit your needs (or lets you upload your own).\n\n### 6. Keep software up to date\n\nOlder software versions can be vulnerable to security threats because they may not have the latest patches and updates applied. Regularly updating your video conferencing software can protect you from potential malware, viruses, and other cyber threats. Most systems update automatically, but you should always double-check to ensure you have the latest version.\n\n## How to **choose secure video conferencing software for your business?**\n\nWith so many concerns related to choosing the best video conferencing software solution for your team, it’s easy to overlook one of the most important aspects: security.\n\nBut with our checklist and list of top video call tools, you can feel confident about selecting and using a secure video conferencing platform.\n\n## **Frequently asked questions** about secure video conferencing\n\n### What is end-to-end encryption for video conferencing?\n\nVideo and audio end-to-end encryption are essential for video conferencing security, which is why Livestorm uses Transport Layer Security (TLS) to keep all your data safe.\n\n### What’s the most secure video conferencing app?\n\nThe three most secure video conferencing platforms are:\n\n* Livestorm — best for small and large-scale webinars, internal meetings, live events, and product demos \n* Google Teams — best for small teams with simple needs\n* Microsoft Teams — best for business using Microsoft tools, like Outlook\n\n### What best practices for secure video conferencing?\n\nThe safest way to ensure secure video conferencing is to use a platform with a robust and transparent security program. Once you’re using secure software for your virtual meetings and events, don’t share your meeting links with anyone unnecessarily. You can also set up a waiting room so you have additional control over access to your video conferencing software.\n\n### What is a safer alternative to Zoom?\n\nA safer alternative to Zoom is an internal communications tool like Livestorm, Google Meet, or Microsoft Teams. These platforms offer robust security features such as SSO authentication and data encryption and have ISO certifications. \n\n### Is Google Meet or Zoom more secure?\n\nGoogle Meet and Zoom are secure video conferencing platforms with robust security features. But Google Meet is more secure as it uses secured RPC (remote procedure call) during live meetings and generates an encryption key for each person and meeting individually.",{"id":2607,"alt":2608,"height":2609,"url":2610,"width":2611},"42122417","Woman in a secure video conference with her remote team",3965,"https://livestorm.imgix.net/1127/1645118312-pexels-anna-shvets-4226140.jpg",5948,"2025-02-19",[2614,2651,2715],{"id":2615,"_firstPublishedAt":2616,"blogPostCategory":2617,"content":2619,"coverImage":36,"coverWithImgix":2642,"slug":2648,"subtitle":2649,"title":2650},"24000778","2021-03-09T17:43:01+01:00",[2618],{"id":2072,"name":2073,"slug":2074},[2620,2623,2624,2627,2630,2631,2634,2635,2638,2639],{"__typename":811,"id":2621,"text":2622},"24000774","As remote working grows in popularity, more businesses are shifting to virtual operations. [Web conferencing](https://livestorm.co/webinar-glossary/web-conferencing) has quickly become ubiquitous in nearly every industry, from live events to education. Even if you’re familiar with video chatting, you might be curious about what a web videoconference is and how it differs from other forms of video communication, like video conferencing. Let’s break down the many ways a business or individual can utilize web conferencing to connect with clients, customers, or larger audiences. \n\n\n## What is web conferencing?\n\nWhile [video conferencing](https://livestorm.co/resources/guides/what-is-video-conferencing) usually refers to a conversation over video chat with a few participants, a web videoconference typically involves one host addressing many people or a few speakers addressing a large number of participants. These conferences or meetings are hosted online and streamed in real-time. In a way, Internet conferencing provides a web meeting, [webcast](https://livestorm.co/webinar-glossary/webcast), webinar, and online events solution.\n\n\n### Types of web conferences\n\nPeople host web meetings for a variety of reasons. For instance, a large company could hold meetings for several departments using [video conferencing software](https://livestorm.co/blog/choose-best-video-conferencing-software). A professor might host web conferences to teach classes online, or a public speaker could hold a web videoconference to give a presentation for an international audience. Web conferences are generally centered around education or professional collaboration. \n\n\n## Why use web conferencing?\n\nWeb conferencing serves many useful purposes. Allowing people to communicate face-to-face from any location with WiFi has become an indispensable tool for businesses. The most common use-cases for web conferencing are remote work, team collaboration, and to scale operations.\n\n\n",{"__typename":833},{"__typename":811,"id":2625,"text":2626},"146726562","### Remote work\n\nCompanies with remote employees can bring workers together for meetings, train employees to use new software programs, or present important research completely online. Even colleagues who have never met in person can work on meaningful projects through [secure video conferencing](https://livestorm.co/blog/most-secure-video-conferencing-software). \n\n\n### Team collaboration\n\nToday, web conferencing is often essential for team collaboration across departments at the same company. From comparing research to putting together presentations, web conferencing provides a convenient way for departments to cooperate. The best web conferencing platforms have integrated collaborative applications like Miro whiteboards or [video conferencing backgrounds](https://livestorm.co/blog/best-background-video-conferencing) to make it fun and easy to work together.\n\n\n### Scaling operations \n\nWeb conferencing allows companies to bring in more customers and clients without major budget increases. This is particularly appealing for companies growing beyond the startup phase but haven’t quite established themselves as large corporations. By holding conferences and meetings online, businesses can scale up and boost their revenue while saving money. Besides, hosting customer training with web conferencing software allows support teams to assist customers without incurring higher costs. \n",{"__typename":811,"id":2628,"text":2629},"24000776","## How does web conferencing work?\n\nIf you have never hosted a [teleconference](https://livestorm.co/blog/teleconference) before, you might be wondering what you’ll need to plan your event, which occasion would be appropriate, or how you can shift live events to a virtual program. Let’s explore how web conferencing software works and discuss several use cases for web conferencing. \n\n\n### Web conferencing software\n\nTo host a web conference, you’ll need to utilize web conferencing software. There is both [free video conferencing software](https://livestorm.co/free-video-conferencing-software) and paid. Before you start researching web conferencing tools, consider what types of virtual meetings or events you’ll be hosting - you want to make sure that the software you choose is suitable for your specific use case. \n\nThink about which communication and collaboration tools your attendees will need, as well as how many attendees you can reasonably expect. Browser-based web conferencing software will allow your attendees to join without downloading any programs themselves, which is usually the most convenient option, especially for larger web conferences. To collect data on your attendees and gauge your web conference’s success, you’ll need web conferencing software that provides detailed analytics on participation rates.\n\n\n### Client meetings\n\nToday, you don’t need to travel to meet with clients face-to-face. Instead, you can host a web conference to update clients on new business developments. The right software will allow you to present important information and research through spreadsheets, videos, or PowerPoint presentations by integrating applications like Google Suite tools. With an application like Miro, you can use digital whiteboards to host workshops with distributed teams - attention management features help keep everyone on the same page! Suppose you’re collaborating on graphic designs or product prototypes. In that case, Figma enables everyone to view and edit files together with cursor tracking, and with in-app commenting, you can give and receive immediate feedback.\n\n\n### Webinars\n\nAs the name suggests, a webinar is essentially a virtual seminar! During a webinar, the host engages with attendees through slides, videos, and other materials. Webinars can be adapted to give product demonstrations, teach classes, or lead employee onboarding sessions. The great thing about webinars is that they are highly adaptable to any use case. As you present, your attendees can send comments or questions with the chat function. You can also block off time after your presentation for a live Q&A session. \n\n\n",{"__typename":2418},{"__typename":811,"id":2632,"text":2633},"146726552","### Product demos\n\nWant to host product demonstrations for large audiences? Web conferencing is the perfect solution. Sales teams can host web conferences to present products to potential new leads. With web conferencing software that allows for screen sharing, it’s easy to share live demonstrations that show attendees exactly how to use a particular product. Attendees can get answers to their specific questions directly from the hosts using messaging tools like the chat or question functions. Live product demos can also be recorded and shared online so that people can watch them at any time. \n\n\nCheck out these tips by our Content Manager, Daniella, and see how you can optimize your product demos with Livestorm:\n\n",{"__typename":913},{"__typename":811,"id":2636,"text":2637},"24000777","\n### Education and training \n\nWeb conferencing opens up countless possibilities for educational events and courses. A company can use web conferencing for virtual employee onboarding programs and remote team-building exercises for new hires. Using quizzes to test your employees’ knowledge helps you determine what kind of support they might need to transition into their new roles. You can also record these programs so that employees can go over the material on their own time later. \n\nAlso, web conferencing enables you to host live customer training sessions online. This approach to customer training can boost your trial to conversion rate and proactively help customers solve issues they might encounter while using your product. Since customers can use the chat function to ask questions and get detailed answers from customer support, you can eliminate the need for troubleshooting later on. You can also utilize polls to conduct live user research and get feedback quickly.\n\nThrough web conferencing, instructors can teach courses online. Integrating a payment system will allow for easy tuition payments, and web conferencing software can automate registrations, reminders, and attendance taking. Instructors can share slides, videos, documents, and other educational materials, answer students’ questions, and even test their students’ comprehension by using polls to ask multiple-choice questions and conduct short quizzes. \n\n\n### Live events \n\nWeb conferencing can be an affordable alternative to hosting a live event. Rather than renting a space and covering travel costs, you can invite attendees to a virtual event instead. Web conferencing software can automate everything from confirmation emails to event reminders! All you need is a [video conferencing camera](https://livestorm.co/blog/top-6-video-conferencing-cameras) and the right software. Plus, unlike a physical venue, your live web conferencing room can scale with the number of attendees. \n\nWeb conferencing software will also give you access to analytics detailing how many registrants logged in and how much time they spent watching. This is invaluable data if you plan to host more live events with web conferencing software in the future. \n\n",{"__typename":2560},{"__typename":811,"id":2640,"text":2641},"146726585","### Interviews\n\nIf you’d like to host a video podcast or panel discussion, web conferencing will allow you to stream your interview live and automatically record the video footage. You can host a one-to-one interview or choose web conferencing software that lets you invite multiple guests for a roundtable discussion. Question tabs and chat tools make it possible for attendees to ask questions, and you can set up pools to gauge their opinions on hot topics that come up during the interview. \n\nAs more companies begin hosting [video meetings](https://livestorm.co/blog/online-video-meeting-checklist), events, and conferences online, it’s essential to understand the ins and outs of web conferencing. Web conferencing can help you scale up, reduce business expenses, bring in new clients, and directly connect with customers, students, or other professionals in your industry. Whether you want to develop a new employee training program, teach an online course, or stream a live performance, the right web conferencing software can help you pull it off. \n",{"id":2643,"alt":2644,"height":2645,"url":2646,"width":2647},"10628198","web conference on a laptop",2508,"https://livestorm.imgix.net/1127/1616086620-what-is-web-conferencing-everything-you-need-to-know-jpg.png",4800,"web-conferencing-everything","Web conferencing may be a term you have heard of in recent months as the world has shifted towards remote communication formats. This article breaks it down.","What is Web Conferencing? Everything You Need to Know",{"id":2652,"_firstPublishedAt":2653,"blogPostCategory":2654,"content":2656,"coverImage":36,"coverWithImgix":2708,"slug":2712,"subtitle":2713,"title":2714},"121066206","2022-05-02T14:40:18+02:00",[2655],{"id":2072,"name":2073,"slug":2074},[2657,2660,2661,2664,2665,2668,2669,2672,2673,2676,2677,2680,2681,2684,2685,2688,2689,2692,2693,2696,2697,2700,2701,2704,2705],{"__typename":811,"id":2658,"text":2659},"121066181","Zoom is a great video conferencing tool overall. But you'll want to **consider an alternative to Zoom if you need to** **reduce costs and manage all your video calls, webinar, and online events with a single tool.**\n\nLuckily, there are a few powerful options on the market that offer better flexibility, customization, and pricing. In this article, we’ll walk you through the top features and use cases of top Zoom competitors so you can decide for yourself.\n\n\n## Why you should consider a Zoom alternative",{"__typename":833},{"__typename":811,"id":2662,"text":2663},"121066183","**Zoom is one of the most popular [online meeting tools](https://livestorm.co/online-meeting-software).** Its free plan allows free 40-minute video calls, while paid plans support events with 100+ attendees lasting up to 30 hours.\n\nWith Zoom, you also get access to engagement tools like filters, polls, audio sharing, and whiteboards. Plus, you can use Zoom to record meetings and share them with viewers on demand.\n\nWhile Zoom is a high-quality [video conferencing](https://livestorm.co/resources/guides/what-is-video-conferencing) tool, it isn't the best choice for every use case or budget. Consider looking for an alternative if you want a platform that:\n\n\n\n* Offers a better user interface (UI)\n* Includes a wider range of integrations\n* Has a better track record with security\n* Allows you to plan, host, and analyze all your webinars and virtual events\n* Provides reliable customer support",{"__typename":2560},{"__typename":811,"id":2666,"text":2667},"146722812","## 9 Best Zoom alternatives to consider\n\nThe best video conferencing tool is the one that solves all your needs, integrates with your tech stack, and has a price point that works with your budget. **Here are nine powerful Zoom alternatives to evaluate:**\n\n\n\n1. **Livestorm:** Best all-in-one video communication platform\n2. **Microsoft Teams**: Best for enterprises and company-wide meetings\n3. **Google Meet:** Best for one-on-one meetings\n4. **GoTo Meeting:** Best for department meetings\n5. **Jitsi:** Best for custom video conferencing\n6. **Webex Meetings**: Best for inclusive global meetings\n7. **WebinarJam:** Best for end-to-end webinar planning\n8. **Demio:** Best for interactive and engaging webinars\n9. **Hubilo:** Best for large online events\n\n\n### 1. **Livestorm**: Best all-in-one video communication platform",{"__typename":833},{"__typename":811,"id":2670,"text":2671},"121401326","**Livestorm is an all-in-one platform for video communication.** This [secure video conferencing software](https://livestorm.co/blog/most-secure-video-conferencing-software) manages every part of an event—from planning and promotion to hosting the event to repurposing content and reviewing analytics.\n\nWhile Livestorm can host 1:1 or one-to-many meetings, it works just as well for webinars or virtual event with up to 3,000 attendees. There's no need to purchase multiple products, as one platform handles all your video conferencing needs.\n\n\n#### Top features\n\n\n\n* **Engagement features:** Livestorm invites attendees to participate in events and meetings via:\n * Emoji reactions\n * Polls\n * Question upvotes\n * Virtual backgrounds\n * Screen and multi-media sharing\n * Breakout rooms\n * File sharing\n* **Ease of use:** Livestorm is incredibly simple to use. It’s completely browser-based, so attendees never have to download any apps or make an account to use it. It’s also designed to be completely intuitive for all users, whether they’re creating an event or joining a call.\n* **Integrations:** From customer relationship management (CRM) and marketing tools to automation and analytics apps, [Livestorm integrates](https://livestorm.co/integrations) with the tech your team already uses.\n* **Events and webinar features:** Since Livestorm is an all-in-one video platform, you can use different functionalities to plan, host, and analyze the event’s performance. These are:\n * Custom registration pages\n * Scheduling tools like Calendly\n * Automatically record and share the event with participants\n * Get unlimited event replays\n * Access to detailed engagement analytics\n * Email reminders\n * Room customized branding\n * Access to contact records\n\n\n#### Pricing\n\nLivestorm is [free video conferencing software](https://livestorm.co/free-video-conferencing-software) for individuals hosting 20-minute meetings with up to 30 attendees. Then, pricing starts at $79 per month for 4-hour meetings with up to 100 attendees (with annual billing). For sessions up to 12 hours and up to 3,000 attendees, contact our sales team for a custom quote.\n\n\n#### Use Livestorm for virtual meetings, webinars, and virtual events\n\nLivestorm is equally powerful for joining a quick call with your co-worker or a hosting giant hiring session for 3,000 participants. If you’re comparing [Livestorm vs Zoom](https://livestorm.co/webinar-software-comparison/livestorm-vs-zoom), you’ll see that all paying Livestorm users receive world-class, multiple-language chat support. That flexibility and expert assistance make Livestorm suitable for all kinds of business or educational needs.\n\nLivestorm is best for:\n\n\n\n* Product demos\n* Company communication (e.g. workshops, meetings, group discussions)\n* [Customer training](https://livestorm.co/use-cases/webinar-software-customer-training)\n* Live Q&As\n* Employee onboarding\n* Live events\n* [Online courses](https://livestorm.co/use-cases/online-courses-webinar-software)\n* Podcast interviews\n* Hiring sessions",{"__typename":2418},{"__typename":811,"id":2674,"text":2675},"146722851","### 2. **Microsoft Teams**: Best for enterprises and company-wide meetings\n\n**Microsoft Teams is a team collaboration tool that’s part of the Microsoft 365 suite of products.** It allows you to communicate with your team members through team chat, in-app video calls, and online meetings.\n\n\n#### Top features\n\n\n\n* **Change in status information:** Teams automatically updates the status of each user so you can see if your colleagues are available, away, busy, or sharing their screen.\n* **Ease of access:** Teams is easy for external users to join meetings as it’s accessible through a browser. It integrates with your Outlook calendar, so you can join calls from either platform. However, [Microsoft Teams alternatives](https://livestorm.co/webinar-software-comparison/livestorm-vs-microsoftteams) like Livestorm are more intuitive and easier to use.\n* **Together mode:** This feature makes the meeting room look like a real-life conference room. It displays everyone’s face sitting next to each other on virtual chairs to mimic in-person meetings.",{"__typename":833},{"__typename":811,"id":2678,"text":2679},"121066185","#### Pricing\n\nMicrosoft Teams pricing starts at $4 per user per month, based on an annual subscription. For access to other Microsoft 365 tools like PowerPoint and OneDrive, you'd have to upgrade to a pricier plan.\n\n\n#### Use Microsoft Teams for enterprise internal meetings\n\nMicrosoft Teams offers versatility to teams who might have a one-to-one spontaneous meeting one afternoon and a big quarterly all-hands the next. However, since the Microsoft 365 Business Basic plan only allows for 300 attendees, large companies might need an additional meeting platform for bigger events or company-wide meetings.\n\n\n### 3. **Google Meet**: Best for one-on-one meetings",{"__typename":833},{"__typename":811,"id":2682,"text":2683},"121066189","Google Meet is a widely popular video meeting platform that replaced Google Hangouts. It’s ideal for individuals and businesses that use Google Workspace for communication and Google Drive for storage. **Google Meet is browser-based on a desktop, but only accessible through a mobile app when joining from your phone or tablet.**\n\n\n#### Top features\n\n\n\n* **Dial-in audio connection:** Google Meet allows users to call a local phone number and access the meeting directly from their phones. That’s a good solution for when you're having connectivity issues. It also comes with a “meet now” button when you need to start a meeting spontaneously.\n* **Picture-in-picture view:** this platform allows you to share your screen and scroll or edit while also seeing the faces of your colleagues.\n* **Interactivity and engagement features:** Google Meet supports engagement features like emoji reactions, breakout rooms, Q&A sessions, and whiteboard collaborations.\n\n\n#### Pricing\n\nGoogle Meet is part of the Google Suite and is free to anyone who has a Gmail account. Free users can host 60-minute video chats for a maximum of 100 attendees. Business plans come with the complete Google Workspace solution and prices begin at $6 per user per month.\n\n\n#### Use Google Meet for personal and one-on-one calls\n\nGoogle Meet is a great option for personal or freelance project calls. Or, for one-on-one meetings as it has great audio and video quality and you won’t need to use many additional features. If you’re comparing [Google Meet vs Livestorm](https://livestorm.co/webinar-software-comparison/livestorm-vs-googlemeet), you’ll see that Livestorm is better for engagement and reviewing meeting analytics.\n\n\n### 4. **GoTo Meeting**: Best for department meetings",{"__typename":833},{"__typename":811,"id":2686,"text":2687},"121066191","GoTo Meeting is part of the GoTo suite of products, which includes GoTo Webinar and GoTo Training. **You can use GoTo Meeting for everything from company meetings to onboarding new team members.** It also includes engagement features like screen sharing and polls, and you can use it to host meetings of up to 250 attendees.\n\n\n#### Top features\n\n\n\n* **Smart assistant:** Let GoTo Meeting's AI-powered assistant detect action items and highlights so you can focus on the meeting.\n* **Business messaging:** Use GoTo Meeting to chat with colleagues, prospects, or customers before or after a video meeting.\n* **Personal meeting room:** When you need to host smaller meetings, set up a personal meeting room accessible via a dedicated link.\n\n\n#### Pricing\n\nPrices for GoTo Meeting start at $12 per organizer per month for 150 participants (with annual billing). However, it's important to note that GoTo Webinar has separate pricing, which starts at $49 per month.\n\n\n#### Use GoTo Meeting for department and company meetings\n\nGoTo Meeting is ideal for hosting meetings with no time limits. Invite up to 250 people to any meeting, and divide them into breakout rooms for more focused conversations.\n\n\n### 5. **Jitsi**: Best for custom video conferencing",{"__typename":833},{"__typename":811,"id":2690,"text":2691},"E1nvOWu9RmCDKEysShMxAQ","Jitsi is an open-source video conferencing app. **Teams can use Jitsi Meet to host secure, high-quality meetings, and developers can embed the platform on the company's website or mobile app.**\n\n\n#### Top features\n\n\n\n* **Custom hosting options:** Jitsi offers several options for hosting meetings, including a browser-based interface, a mobile app, and embeddable software.\n* **Live streaming to YouTube:** In addition to hosting meetings on Jitsi, you can live stream them to YouTube to reach a wider audience and record the content.\n* **Audience engagement:** Jitsi offers a range of engagement tools, including text chatting, screen sharing, and hand raising as well as integrations with other apps.\n\n\n#### Pricing\n\nJitsi is completely free to use.\n\n\n#### Use Jitsi for video conferencing on a budget\n\nBecause Jitsi is free, it's a top Zoom alternative for businesses on a small budget. It's also ideal for tech-savvy teams that want to embed a video conferencing app into their website and create a custom solution.\n\n\n### 6. **Webex Meetings**: Best for inclusive global meetings",{"__typename":833},{"__typename":811,"id":2694,"text":2695},"MAtswFLbTRWSTj2H18uHGg","**Webex Meetings is the Cisco product suite's video conferencing platform.** It's designed for enterprise users, as it supports meetings with anywhere from two to 1,000 attendees. While Webex does have a basic free version, its fully featured plans have enterprise pricing.\n\n\n#### Top features\n\n\n\n* **Real-time translation and captions:** Invite colleagues around the world and without worrying about language barriers.\n* **AI-powered assistant:** Webex Assistant handles note taking, action items, and message drafts to help teams work faster.\n* **Anywhere calls and meetings:** Tune in from your browser, the desktop app, or the mobile app to avoid missing key moments.\n\n\n#### Pricing\n\nWebex Meetings has a free version for meetings up to 40 minutes long with 100 attendees. Paid plans start at $144 per user per year.\n\n\n#### Use Webex Meetings for global meetings\n\nWebex Meetings is best suited for video conferences with global audiences. Thanks to its real-time translations, captions, and desktop and mobile apps, it's great for teams that work around the world.\n\n\n### 7. **WebinarJam**: Best for end-to-end webinar planning",{"__typename":833},{"__typename":811,"id":2698,"text":2699},"121066193","**WebinarJam is a webinar platform that allows unlimited meetings and online events with up to 5,000 attendees.** From its AI-powered meeting agenda tool to its automated meeting recordings, WebinarJam simplifies the planning and hosting process from beginning to end.\n\n\n#### Top features\n\n\n\n* **Multiple presenters:** WebinarJam lets you host webcasts with up to six different presenters. This is helpful when you invite a panel to participate in an event.\n* **Offer buttons:** A bit like Livestorm’s CTA buttons, this WebinarJam functionality allows you to sell a product to your webinar attendees directly from the live stream.\n* **Meeting rooms:** Create a dedicated meeting room for your team so colleagues, prospects, or clients can join from a static URL.\n\n\n#### Pricing\n\nWebinarJam is one of the most cost-efficient webinar platforms in the market. Pricing starts at $39 per host per month for up to 100 attendees (with annual billing). The premium plan is $379 for six hosts and 5,000 attendees.\n\n\n#### Use WebinarJam for planning, hosting, and analyzing webinars\n\nWebinarJam is one of the most accessible video conference platforms. It’s easy to use and lets you handle the entire process of hosting a live or pre-recorded webinar in one app. Unlike Livestorm, this platform isn’t for regular meetings.\n\n\n### 8. **Demio**: Best for interactive and engaging webinars",{"__typename":833},{"__typename":811,"id":2702,"text":2703},"121401301","**Demio is a browser-based webinar platform that’s fast and easy for attendees to join**. It offers excellent engagement features, including an AI-powered chat feature for on-demand webinars.\n\n\n#### Top features\n\n\n\n* **Superb screen-sharing:** Upload your webinar presentation to Demio to share and interact with the materials without switching apps.\n* **Customizable registration pages:** Create and edit registration pages to gather as much information from your prospects as you need. You can also embed the registration form on your website or landing page.\n* **Engagement and interactivity features:** Keep attendees engaged using polls, CTA buttons, in-app handouts, Q&A tracking, and invitations for attendees to participate on stage.\n\n\n#### Pricing\n\nDemio isn’t a cheap option as pricing begins at $42 per host per month for webinars with up to 50 attendees (with annual billing). The premium plan allows up to 3,000 attendees and up to 10 presenters on stage at a time.\n\n\n#### Use Demio for interactive webinars\n\nDemio has a large set of engagement features designed to spark conversations with attendees. It's helpful for hosting powerful and entertaining live or pre-recorded webinars.\n\n\n### 9. **Hubilo**: Best for large online events",{"__typename":833},{"__typename":811,"id":2706,"text":2707},"121066195","**Hubilo is an event hosting platform for big online and in-person events.** It allows up to 4,000 online attendees and comes with a large suite of engagement features. Hubilo also offers branding customization and access to event analytics.\n\n\n#### Top features\n\n\n\n* **Event Networking Community Platform:** Hubilo has a networking platform where registrants join a forum to build engagement pre- and post-event connections with other members of the community. The platform creates very intuitive virtual spaces for discussion in a chat room.\n* **Shallow learning curve:** Hubilo users value that this platform is easy to follow and you can set up your first event in no time.\n* **Multi-tier ticketing:** this platform lets you charge for tickets and offer different prices, discount codes, and bulk buy offers to boost your sales.\n\n\n#### Pricing\n\nHubilo is one of the most expensive options on this list, with prices beginning at $800 per month for 2,000 attendees (with annual billing). However, you'd need to upgrade to the next tier for custom branding and content repurposing features.\n\n\n#### Use Hubilo for specialized online events\n\nHubilo is meant for large online events. With Hubilo, you can create registration pages, sell tickets, host events, [repurpose content](https://livestorm.co/blog/repurpose-content), and analyze metrics.\n\n\n## What’s the best Zoom alternative?\n\nZoom is a perfectly functional video conferencing tool. But you should consider Livestorm if you want a single app that can host all of these events:\n\n\n\n* One-on-one meetings\n* Team meetings\n* All-hands meetings\n* Deminars and sales calls\n* Pre-recorded and live webinars\n* Large online marketing events\n\n**Livestorm is the only video conferencing solution you’ll need for your video engagement activities.** You can create registration pages, send automated email reminders, engage with participants during the meeting, and get access to deep meeting analytics. You can even reach a wider audience and collect attendance fees using our [Eventbrite](https://livestorm.co/integrations/eventbrite) integration.\n\nJust like Zoom, Livestorm also offers breakout rooms, interactive whiteboards, emoji reactions, and polls. So, you’ll be able to interact with your audience in a similar way and get better engagement analytics.\n\n\n## Frequently asked questions about Zoom alternatives\n\n\n### What’s the best free Zoom alternative?\n\n**The best free alternative to Zoom is Google Meet. It's free to use and lets you host 60-minute meetings with up to 100 participants.** But if you don’t already use Google Workspace and you only need to host quick meetings, try Livestorm. Our specialized video conferencing tool lets you host interactive 20-minute meetings with 30 people.\n\n\n### Is Zoom or Livestorm better for virtual meetings?\n\nLivestorm is better than Zoom for virtual meetings because Livestorm is the only app you’ll need to host any online event. Livestorm is also a powerful tool for:\n\n\n\n* Reviewing meeting analytics in detail\n* Customizing event registration pages\n* Getting participants to interact throughout the event\n* Sharing meeting recordings\n\nHowever, Zoom offers longer meeting lengths. Its free plan also allows more attendees to join a meeting.\n\n\n### Which Zoom alternatives have breakout rooms?\n\nSome Zoom alternatives that have breakout rooms include:\n\n\n\n* Livestorm\n* Google Meet\n* Microsoft Teams\n\n\n### Is Zoom the best option for video conferencing?\n\nZoom is a great option for video conferencing. However, Livestorm can solve all your online meeting needs with just one tool. Plus, there's no app to download, as Livestorm is accessible via a browser-based link.",{"id":2709,"alt":2710,"height":2218,"url":2711,"width":2006},"46298941","Zoom alternatives and competitors","https://livestorm.imgix.net/1127/1649727908-surface-hjgav1qjhs0-unsplash.jpg","best-zoom-alternatives","Zoom is a popular tool, but is it the right one for you? Discover nine powerful Zoom alternatives and choose the best video conferencing tool for your team.","9 Best Zoom Alternatives and Competitors for 2025",{"id":2716,"_firstPublishedAt":2717,"blogPostCategory":2718,"content":2720,"coverImage":2772,"coverWithImgix":2777,"slug":2782,"subtitle":2783,"title":2784},"12528036","2020-12-09T18:01:41+01:00",[2719],{"id":2072,"name":2073,"slug":2074},[2721,2724,2725,2728,2729,2732,2733,2736,2737,2740,2741,2744,2745,2748,2749,2752,2753,2756,2757,2760,2761,2764,2765,2768,2769],{"__typename":811,"id":2722,"text":2723},"12597915","Webcams are more than just a work tool. They’re a way of improving internal communication and connecting you closely with other members of your team through a screen. Just a simple look, nod, or facial expression can convey a message, and having proper [video conferencing software](https://livestorm.co/blog/choose-best-video-conferencing-software) that captures your audio and video in high-quality can take your business relationships to the next level. \n\n\n## 10 awesome webcameras to consider for your next video conference\n\nHere are some of our favorite video conferencing cameras available on today’s market. While we’ve attempted to provide a wide range of manufacturers and pricing options, all of these options share one key feature: they’re well worth the money.\n\n\n### **Logitech Brio 4K** - best webcam for conference calls overall\n",{"__typename":833},{"__typename":811,"id":2726,"text":2727},"12597916","We've been fans of the Logitech Brio 4K video conferencing camera for a long time and it's easy to see why. Priced at $269.99, this webcam is easy to use with intuitive presets. You can modify everything from the frame rates to the angle of your shot with the advanced settings panel. The Logitech Brio 4K uses HDR technology to automatically adjust to any lighting environment. The 4K resolution delivers detailed videos, and it boasts facial recognition features for effortless access and security. This one can be great for [video conferencing for education](https://livestorm.co/industries/education), like streaming videos for e-learning platforms.\n\n#### Pros of the Logitech Brio 4K webcam:\n\n\n\n* Captures truly high-quality images\n* Supports biometric face recognition for Windows Hello \n* Great audio quality\n\n",{"__typename":2560},{"__typename":811,"id":2730,"text":2731},"146726132","#### Cons of the Logitech Brio 4K camera:\n\n* It’s expensive for a webcam\n* Quality of the clip and some parts of the camera don’t match the price\n* Doesn’t have optical zoom\n\n\n### **Razer Kiyo** - best webcam for under $100",{"__typename":833},{"__typename":811,"id":2734,"text":2735},"14087075","With its built-in, circular ring light equipped with 12 powerful LEDs, the Razer Kiyo is probably the best option on this list when it comes to illumination. Pricing starts at $99 and its unique lighting design provides a flattering view of your face during calls, and you can further hone your visual appeal with adjustable intensity and daylight adjusting tools. The camera itself is no slouch either, capturing video at an impressive 1080p resolution and 30 frames per second. If you’re on a tight budget and are happy to settle for a tiny bit less, a 60fps at 720p option is also available. Pair it with a [video conferencing background](https://livestorm.co/blog/best-background-video-conferencing) to really shine.\n\n#### Pros of the Razer Kiyo camera:\n\n\n\n* This webcam with ring light offers superb image quality even with poor lighting\n* Highly resistant due to lens Gorilla Glass\n* Great audio quality and noise reduction\n\n#### Cons of the Razer Kiyo webcam:\n\n\n\n* It needs a USB 3.0 port (faster transfer rate)\n* It’s larger than most webcams\n* Poor autofocus functionality \n\n\n### **Elgato Facecam** - best quality camera for gamers and streamers",{"__typename":833},{"__typename":811,"id":2738,"text":2739},"122931517","This webcam is great for gamers, streamers, and content creators. It’s a small camera that streams in 1080p at 60fps—most standard cameras have a max of 30fps. Pricing for Elgato Facecam starts at $169, making it much more affordable than a DSLR camera. This webcam includes a Sony STARVIS CMOS sensor for better light capturing, helping you be always properly lit even in low-light conditions. Plus, the Elgato Facecam has 8 built-in lenses that serve different purposes like maximizing sharpness and preventing lens flares. This one is also a great [webinar webcam](https://livestorm.co/webinar-glossary/webinar-webcam).\n\n#### Pros of the Elgato Facecam webcam:\n\n\n\n* Is the best price-value solution for streamers in the market\n* It’s really easy to mount over your computer or where you prefer\n* It’s really light and portable\n\n",{"__typename":2418},{"__typename":811,"id":2742,"text":2743},"146726150","#### Cons of the Elgato Facecam web camera:\n\n\n\n* Doesn’t have a built-in microphone\n* Works with USB 3.0 and it’s not compatible with all computers\n* Doesn’t have HDR\n\n\n### **Anker PowerConf C300** - best video conference camera for group meetings",{"__typename":833},{"__typename":811,"id":2746,"text":2747},"12602046","This 115-degree wide-angle conference room camera that streams at 1080p at 60 fps is great for meetings with a group of people in the room. The Anker PowerConf C300 comes with a built-in microphone and is only $129.99. It’s compatible with Windows and Mac, and is highly portable. This conference room camera comes with an attached clip to easily mount it over your computer. It also comes with two privacy shields to block the lens when you’re not in a meeting. \n\n#### Pros of the Anker PowerConf C300 webcam:\n\n\n\n* Its very-wide angle makes it one of the best conference room webcams in the market \n* Has a great light enhancement in poorly lighted rooms\n* Great built-in microphone\n\n#### Cons of the Anker PowerConf C300 camera:\n\n\n\n* The angle can be too wide for individual use\n* Some users reported bugs \n* It’s not compatible with all versions of Windows and Mac\n\n\n### **Meeting Owl Pro** - best team conferences camera",{"__typename":833},{"__typename":811,"id":2750,"text":2751},"12600850","If your heart is set on getting the absolute best in video conferencing technology, no matter the cost, it’s hard to beat the Meeting Owl Pro for performance, versatility, and ease of use. This sleek device offers every feature you could want from a video conferencing camera, including a 1080p resolution; 360° rotation capability; 360° tri-speaker; automatic focusing and highlighting tool; automatic volume equalizer; and more.\n\nThe dreaded “can-you-hear-me-now” pre-meeting hassle is eliminated by the camera’s 8 smart microphones, which can pick up any voice within an 18-foot radius. Even the setup is a snap. This UBS [video conference](https://livestorm.co/blog/online-video-meeting-checklist) camera requires no installation—just plug in the USB, and go. All of this doesn’t come cheap, though; the newer Meeting Owl Pro retails at $1,000, while the original Meeting Owl is available for $800.\n\n#### Pros of the Meeting Owl Pro web camera:\n\n\n\n* Crisp and noise-free audio\n* 360 view that offers a great panoramic view of the room \n* Autofocus on the person who’s talking\n\n#### Cons of the Meeting Owl Pro camera:\n\n\n\n* It’s quite expensive\n* It might not be the best video conferencing camera for personal use, but is one of the best webcams for conference rooms\n* User interface is not flexible for customization\n\n\n### **Poly Studio P15** - best video conferencing equipment for personal use",{"__typename":833},{"__typename":811,"id":2754,"text":2755},"12601077","If you’re looking for a web camera with high video quality (1080p), that’s also easy to set up, and perfect for individual use. Then, the Poly Studio P15 is the right choice for you. This camera starts at $381 and it was designed to stick right on top of your monitor and replace your incorporated laptop webcam. The Poly Studio P15 is not as small as other webcams, but its horizontal design makes it highly portable. This webcam with a microphone and speakers has a noise-canceling feature that improves the quality of your conference calls. The integrated webcam speakers can be used in meetings or at any other time.\n\n#### Pros of the Poly Studio P15 camera:\n\n\n\n* It’s both a camera and a speaker\n* It streams video in 4K\n* Users can block the camera by twisting the lens \n\n#### Cons of the Poly Studio P15 web camera:\n\n\n\n* It can be heavy for small laptops and users may require to get an additional stand to mount it\n* Color saturation on video is not high definition\n* It doesn’t have optical zoom\n\n\n### **Microsoft LifeCam Studio** - best quality webcam for color and lighting",{"__typename":833},{"__typename":811,"id":2758,"text":2759},"12602050","The LifeCam Studio is intended for professional use, and looks like it, with a rather industrial design resembling that of a CCTV camera. The LifeCam’s video resolution can be set at 1080p for a high-definition, widescreen experience, or at 720p, which can help bandwidth-limited calls flow more smoothly and cleanly. The LifeCam Studio also boasts a built-in microphone; a 360° rotation capability; and Microsoft’s patented TrueColor system, which automatically adjusts to provide the optimum light and exposure settings while users are filming. You can pick one up for $99.95. Read more about [the best lights for video conferencing](https://livestorm.co/blog/best-lights-for-video-conferencing).\n\n#### Pros of the Microsoft LifeCam studio webcam:\n\n\n\n* This wide-angle conference room camera has the ability to move 360° without having to move the computer\n* The clip and tripod mount make it easy to attach the camera wherever you want\n* Great video quality\n\n#### Cons of the Microsoft LifeCam studio camera:\n\n\n\n* It’s bigger than most webcams, which makes it less portable \n* The camera can record at 1080p, but video conferencing platforms like Zoom require extra steps and a bandwidth of at least 3mbps to stream in HD. Livestorm supports 1080p setups via a video encoder\n* The autofocus has some issues\n\n\n### **Dell UltraSharp Webcam** - best 4K video conferencing camera for PC users",{"__typename":833},{"__typename":811,"id":2762,"text":2763},"12602052","If you’re looking for a 4K webcam that can improve your [teleconference](https://livestorm.co/blog/teleconference) game, then the Dell UltraSharp Webcam might be your best choice. You can get this webcam for less than $200. The Dell UltraSharp Webcam allows you to customize your settings. Also, its 4K Sony STARVIS CMOS ensures your face is always in high quality even in poor lighting situations. This USB web meeting camera is a plug-and-play solution that requires no installation. If you have a monitor, this might be your best option.\n\n#### Pros of the Dell UltraSharp Webcam:\n\n\n\n* Offers AI auto-framing to always put you in the middle of the screen\n* It’s really easy to set up and customize\n* Has a magnetic mount for your monitor and tripod\n\n#### Cons of the Dell UltraSharp Webcam:\n\n\n\n* It’s too heavy to mount it over a laptop screen\n* Doesn’t support Mac users\n* Unlike other webcams, this one doesn’t have a built-in microphone\n\n\n### **Mevo Plus** - best portable webcam",{"__typename":833},{"__typename":811,"id":2766,"text":2767},"122931520","If looking for something in the $500-$600 range, the Mevo Plus is a great mid-priced webcam that’s especially great for travelers. This small-but-mighty device can stream video to Facebook Live, YouTube, Twitter, and more in 1080p HD, from virtually anywhere, thanks to its Wi-Fi and LTE capabilities. For basic video conferencing, all you need is an Android phone (version 6 or higher) or an iOS (version 9.3 or higher); you can also access extra features with an optional $180-per-year subscription plan. As we said, the Mevo is perfect for jet setters and frequent flyers, as its mobile editing suite allows you to zoom, pan and cut on the go; and at only 2.5 inches tall, it won’t take up too much room in your carry-on.\n\n#### Pros of the Mevo Plus webcam:\n\n\n\n* It’s a high-quality camera that captures 1080p video\n* Small and portable, has a simple video conference setup\n* 150-degree angle makes it perfect for video conferencing meeting rooms\n\n#### Cons of the Mevo Plus camera:\n\n\n\n* Hidden extra fees to get access to all features\n* Connecting to some video conferencing apps might require a workaround. It’s not the best camera for Zoom meetings \n* It’s more expensive than most webcams.\n\n\n### **Logitech Rally Bar Mini** - best webcam setup for motion tracking\n",{"__typename":833},{"__typename":811,"id":2770,"text":2771},"122931522","If you’re the type of person that thinks better when standing up and walking around the room, the Logitech Rally Bar Mini is the best camera for you. Its lens uses AI to pan and tilt and follows the speaker so you can always be on screen while moving around the room. The video resolution of this camera is 4K and the image resolution is 3840x2160 pixels. The Logitech Rally Bar Mini is not cheap ($3,050), but the quality and features make it a worthy solution for video conferencing rooms. Also, camera placement for video conferencing is something you’ll need to consider to ensure panning and tilting functionality can happen properly.\n\n#### Pros of the Logitech Rally Bar Mini web camera:\n\n\n\n* Doesn’t require a laptop or computer to work, can be connected directly to Microsoft Teams\n* Built-in [video conferencing microphone](https://livestorm.co/blog/best-microphones-video-conferencing) that captures user’s voice as they move through the room while canceling the echo\n* The motion tracking is accurate and the lens moves quietly\n\n#### Cons of the Logitech Rally Bar Mini camera:\n\n\n\n* It doesn’t have the best webcam setup since the camera placement for video conferencing is permanent, it becomes less portable\n* It doesn't have a shutter or a lens cover\n* It’s more expensive than other similar cameras\n\n\n## What should you look for in a video conferencing camera?\n\nWhen looking for a video conferencing camera, you need to consider the image and audio quality, frame rate, field of view, and whether you need advanced features like motion tracking.\n\n\n### The resolution (image quality)\n\nFor those who are totally new to the wonderful world of video, the “resolution” is the number of pixels that appear on the screen. The higher the resolution, the clearer—and more professional—the video will appear. Generally speaking, 720p (“p” meaning “pixels”) is thought to be a good, high-definition resolution; 1080p is even better; and 4K the best. With that said, though, we recommend taking your bandwidth into consideration before springing for a 1080 or 4K video conferencing camera. If your internet connection isn’t very reliable, you might be better off settling for a lower resolution, with less interruptions, than a stuttering high-def model.\n\nThe software you use also plays a huge part in how your camera will perform. You’ll need to get a [secure video conferencing software](https://livestorm.co/blog/most-secure-video-conferencing-software) that allows high quality webcams that stream in 1080p to 4K. \n\n\n### The frame rate\n\nThe “frame rate” refers to the number of frames that appear per second of video. The higher the frame rate, the more smoothly the movements will flow in the final product. Most movies and TV shows are shot at 24fps (“frames per second”), since this is believed to be the frame rate that most closely mimics real-life movements. However, if your budget is rather tight, and all you’re planning to do is some basic video conferencing, a 30fps or 60fps camera should suit you just fine.\n\n\n### Movement tracking\n\nA movement-tracking webcam, also called an auto-tracking camera, is one that can swivel to focus on whoever’s moving or speaking during a video. Though this feature is especially helpful for those who have to move across a large space as they speak, like university professors, movement tracking is most commonly used during remote meetings to keep the camera pointed on whoever holds the floor. This can help meetings feel more organic, as viewers will see a “close-up” view of one speaker at a time, rather than a zoomed-out view of the entire room. However, if this feature is important to you, just be sure to do your research; some cheaper models can be frustratingly slow to track, causing more issues than they solve.\n\n\n### The field of view\n\nFor the majority of remote employees, a camera’s field of view isn’t a major consideration—let’s be honest; the less your coworkers can see of your possibly-less-than-sparkling home office, the better. However, professionals in certain industries might benefit from a full-view or panoramic option. For example, if you were leading a remote gym class, you might want your students to see the entire room you’re training in for a truly immersive experience. Like everything else on this list, it all depends on your individual needs.\n\n\n### Smart lighting (“highlight active participants”)\n\nLighting is usually one of the less-considered aspects of video conferencing which is a shame, because good lighting can do a lot to help inspire confidence in you and your business. While one of the best ways to improve your lighting skills is to study up on it, a smart lighting webcam can help by automatically balancing harsh shadows and brightening dark exposures. Video cameras with a “highlight active participants” feature can even keep the spotlight on whoever’s speaking/moving at a given time, just like the movement tracking feature mentioned above.\n\n\n### Audio and webcam speakers\n\nAudio quality can be just as important as video when it comes to [web conferencing](https://livestorm.co/blog/web-conferencing-everything), if not more so. A good video conferencing camera should come with a microphone that helps filter out background noises, so your voice can come through clearly without being impeded by traffic/barking/your neighbor’s lawn mower. Additionally, you should have good webcam speakers, so _you_ can hear your meeting guests just as well as they can hear you.\n\n\n## Completing your video conference setup\n\nOwning a great video conferencing camera is just the first step for hosting a quality meeting or webinar. You also need a simple, powerful [ free video conferencing software](https://livestorm.co/free-video-conferencing-software) you can rely on. A good and more complete alternative to Zoom is Livestorm. It enables companies around the world to design, create, and implement world-class video communication strategies. Watch this [product demo](https://livestorm.co/use-cases/product-demo-webinar-software) to learn why over 3,000 companies trust Livestorm to host their webinars, [employee onboarding](https://livestorm.co/use-cases/webinar-employee-onboarding), and online meetings, and check out our blog for more tips and tricks designed to help you succeed in the world of remote business.\n\nTo go further onthe subject read our [what is video conferencing guide](https://livestorm.co/resources/guides/what-is-video-conferencing).\n\n## **Frequently asked questions** about the best video conference cameras\n\n\n### Which camera is best for video conferencing?\n\nIf you’re looking for a camera that improves your video conferencing experience, you should consider one of these options:\n\n\n\n* **For less than $200.** The Anker PowerConf C300 is a great option for team meetings. It comes with a built-in microphone, streams 1080p at 60 fps, and has a 115-degree wide-angle that captures a group of people with the same camera.\n* **For more than $200.** The Mevo Plus can be your best option for hosting high-quality meetings online. It also has a very wide angle, which is great for team meetings, and it’s really lightweight and portable. \n\n\n### What is the best webcam for Webex meetings?\n\nThe best cam for Webex meetings depends on your personal preference and budget, but the Elgato Facecam or the Poly Studio P15 can be great solutions. These cameras are perfect for individual use, capture high-quality video, and have autofocus features. \n\n\n### What is the best webcam for Zoom meetings?\n\nZoom doesn’t support all webcams. That’s why the Razer Kiyo might be the best webcam for Zoom meetings. It’s compatible with the platform, it costs less than $100, and it has a built-in light ring that increases the quality of your video. The Razer Kiyo also captures video at 1080p and 30 fps.\n\n\n### Can CCTV cameras be used for video conferencing?\n\nYou can use a CCTV camera for video conferencing only if the brand and model of camera that you have supports it. Some CCTV cameras can be used as webcams but lose features like motion tracking. For further information, you should consult your particular model’s manual.",{"id":2773,"alt":36,"height":2774,"url":2775,"width":2776},"6179101",633,"https://livestorm.imgix.net/1127/1610634972-blogcover.png",1123,{"id":2778,"alt":36,"height":2779,"url":2780,"width":2781},"13123832",4912,"https://livestorm.imgix.net/1127/1618389797-the-top-6-video-conferencing-cameras-of-2021.jpg",7360,"top-6-video-conferencing-cameras","If you’re looking for the best video conference webcamera to improve your meetings, look no further. We’ve compiled the best 10 webcams in 2024.","The 10 Best Video Conference Webcameras: Buying Guide","Get the best protection against cyber threats with secure video conferencing software. Learn tips to improve virtual meeting privacy and security.",[2787,2835],{"id":2788,"contentData":2789},"109050049",{"@context":1143,"@type":1144,"mainEntity":2790},[2791,2795,2799,2803,2807,2811,2815,2819,2823,2827,2831],{"@type":1147,"name":2792,"acceptedAnswer":2793},"What are the dangers of using insecure video conferencing software?",{"@type":1150,"text":2794},"Using software without a robust program for cyber security has the potential to be hugely damaging to your business. A data breach in the form of malware or ransomware attacks could see you incur legal fees, fines, and the cost of compensating affected customers or partners.",{"@type":1147,"name":2796,"acceptedAnswer":2797},"What features do the most secure video conferencing software need?",{"@type":1150,"text":2798},"The most secure software will have a browser-based platform, digital whiteboards, question upvotes, polls, multimedia sharing, breakout rooms, event replays, integrations, and data analytics.",{"@type":1147,"name":2800,"acceptedAnswer":2801},"What certifications do your secure video conferencing tools need?",{"@type":1150,"text":2802},"General Data Protection Regulation (GDPR), ISO 27001, (Information Security Management), and SOC 2 are great security certifications.",{"@type":1147,"name":2804,"acceptedAnswer":2805},"What are the 3 best tools for video call security?",{"@type":1150,"text":2806},"Livestorm, Google Meet, and Microsoft Teams are all good options for secure video conferencing software.",{"@type":1147,"name":2808,"acceptedAnswer":2809},"What are Livestorm's video conferencing security features?",{"@type":1150,"text":2810},"Livestorm uses MFA and SSO authentication, the latest encryption standards for audio and video, and IDS and IPS for malware prevention and data protection.",{"@type":1147,"name":2812,"acceptedAnswer":2813},"What are Google Meet's video conferencing security features?",{"@type":1150,"text":2814},"Google Meet offers world-class security with features such as MFA and SSO authentication, two-step verification, a transparent security program, malware prevention, and data protection.",{"@type":1147,"name":2816,"acceptedAnswer":2817},"What are Mircosoft Team's video conferencing security features?",{"@type":1150,"text":2818},"Microsoft Teams is a highly secure platform with SSO authentication, data encryption at rest and in transit, and third-party security certificates, including ISO 27001.",{"@type":1147,"name":2820,"acceptedAnswer":2821},"What are the security questions to ask your video conferencing service provider?",{"@type":1150,"text":2822},"You'll want to know if the platform has a transparent security program, does it have cyber insurance, is it fully encrypted, and does it reflect essential security principles.",{"@type":1147,"name":2824,"acceptedAnswer":2825},"What is end-to-end encryption for video conferencing?",{"@type":1150,"text":2826},"Video and audio end-to-end encryption is essential for video conferencing security, which is why Livestorm uses Transport Layer Security (TLS) to keep all your data safe.",{"@type":1147,"name":2828,"acceptedAnswer":2829},"What’s the most secure video conferencing app?",{"@type":1150,"text":2830},"The three most secure video conferencing platforms are Livestorm, Google Meet, and Microsoft Teams. Livestorm is the best internal communication software for its versatility, ease of use, and superb engagement features, while Google Teams is a good option for small teams with simple needs, and Microsoft Teams is good for its integration with other Microsoft tools, like Outlook.",{"@type":1147,"name":2832,"acceptedAnswer":2833},"What best practices for secure video conferencing?",{"@type":1150,"text":2834},"The safest way to ensure secure video conferencing is to use a platform with a robust and transparent security program. Once you’re using secure software for your virtual meetings and events, don’t over-share your meeting links. You can also set up a waiting room so you have additional control over access to your video conferencing software.",{"id":2836,"contentData":2837},"140305406",{"@context":1167,"@type":1168,"name":2264,"description":2468,"thumbnailUrl":2266,"uploadDate":2267,"duration":2268,"embedUrl":2155,"interactionCount":2838},"71","5 Most Secure Video Conferencing Software Apps (+Buying Guide)",{"id":2841,"alternativeVersions":2842,"_locales":2845,"_publishedAt":2846,"_updatedAt":2847,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":2848,"blogPostAuthor":2850,"cluster":2852,"content":2861,"coverImage":36,"coverWithImgix":2921,"bottomContentOffer":166,"date":2925,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":2926,"relatedPillarPage":166,"seoDescription":2927,"sidebarContentCard":166,"structuredData":2928,"subtitle":2927,"title":2997,"slug":2844},"121959242",[2843],{"locale":756,"value":2844},"host-all-hands-meeting",[756],"2025-08-22T10:38:55+02:00","2025-08-17T18:56:23+02:00",[2849],{"id":1301,"name":694,"slug":695},{"id":2076,"avatar":2851,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":2853,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":2854,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":2855,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":2856,"coMarketing":166,"ebook":2857,"image":2858,"resourceType":2859,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":2860,"name":554},{"id":410,"name":411},[2862,2865,2871,2874,2880,2883,2889,2892,2896,2899,2904,2907,2910,2918],{"id":2863,"__typename":811,"text":2864},"121959229","Boosting team morale takes work. \n\nWithin large companies and remote or hybrid offices, it can be especially hard to unify cross-departmental teams, leadership, and stakeholders – and **experience the company cohesiveness that drives morale.**\n\nOne solution is to hold an all-hands meeting. But, how can yet _another_ meeting boost team morale? \n\nWe’ve asked our internal communications team to tell us: \n\n\n* What all-hands meetings are\n* How they differ from other meetings\n* Why you should host one\n* What a typical all-hands meeting agenda looks like\n* How you can organize one, and what tools to use \n* How to make it engaging\n* How to measure the success of your all-hands meeting\n\n Let’s dive in. \n\n\n## What is an **all-hands meeting?**\n\nAn all-hands meeting is an in-person or virtual company-wide meeting organized by upper management, where stakeholders and leaders discuss important company updates and organizational topics with employees. \n\nThe purpose of an all-hands meeting is to **provide transparency to employees, introduce new team members, celebrate wins, and discuss key projects or priorities – to interactively align teammates around company objectives.**",{"id":2866,"__typename":833,"image":2867},"121959230",{"id":2868,"alt":2869,"height":1778,"url":2870,"width":2006},"46797958","Company all-hands meeting","https://livestorm.imgix.net/1127/1654023840-company-all-hands-meeting.jpg",{"id":2872,"__typename":811,"text":2873},"121959231","### What’s the difference between an **all-hands meeting** and a **town hall meeting?**\n\nAll-hands meetings are typically top-down, meaning upper management handles all things [business communication](https://livestorm.co/blog/improving-company-communication-hr-webinar) – including topics covered and the meeting agenda. These meetings help unify dispersed teams, especially hybrid or [remote teams](https://livestorm.co/blog/managing-remote-employees), with important company information, updates, and procedures. \n\n[Town hall meetings](https://livestorm.co/blog/host-virtual-town-hall-meeting) act as an open forum for employees to discuss issues, projects, company updates, or anything they want – and aren’t necessarily run by upper-level management. They open up the floor to employees so they can ask questions, improve processes, understand company updates, and get real face time with executives. \n\n\n### What’s the difference between **all-hands meetings** and **team-building meetings?**\n\nWhereas all-hands meetings are information-based meetings run by company executives or upper management, team-building meetings are focused on building trust among teams with games or activities that help employees get to know each other and build rapport. \n\n\n## What are the benefits of an all-hands meeting?\n\nAll-hands meetings are an integral part of many companies’ internal communication plan and come with many benefits: \n\n\n\n* They **foster a sense of community culture through team and company alignment**: having everyone in a shared space brings out a more human side of the business and lets employees put a face to executives’ names. \n* The opportunity to build a collaborative team environment by removing bureaucratic barriers and engaging directly with employees – adding to their sense of belonging. \n* They enable businesses to **share unified key updates and information with teams, which helps employees rally around a common goal and boost team morale**. \n* Virtual all-hands meetings can be a cost-effective alternative to in-person events.\n* They bring a sense of **cohesion around company objectives**, and how much interdepartmental collaboration is required to meet goals – which increases team building, productivity, and morale. \n\n\n## What does a **corporate all-hands meeting agenda** look like?\n\nCorporate all-hands meeting agendas differ depending on what you want to disclose and achieve, but here are some ideas on what to include to boost morale. \n\n\n### All-hands meeting **agenda template**\n\nHere’s a sample all-hands meeting agenda template you can use to delight your employees: \n\n\n\n1. **Welcome address or [ice breaker](https://livestorm.co/ice-breaker)** by an executive or senior leader (that’s running the meeting) to set the mood. Keep this short to make sure all meeting topics are discussed and not waste anyone’s time. \n2. **Present the meeting agenda** to everyone present so they’re aware of what to expect during the meeting. \n3. **Introduce new team members** so they’re ready to participate in the meeting and feel welcomed by the team. \n4. **Share business updates, news, or key announcements** with your team to promote unity and cohesion. \n5. **Share specific project updates, priorities, and wins** to ensure cross-departmental alignment and mobilize teams around common objectives. \n6. **Spotlight** a certain team, employee, or client-success story to foster a sense of collective achievement.\n7. **Closing remarks and key takeaways** to thank employees and leave them with notions of value gained. ",{"id":2875,"__typename":833,"image":2876},"121959232",{"id":2877,"alt":2878,"height":1778,"url":2879,"width":2006},"46750479","company-wide meeting with four people","https://livestorm.imgix.net/1127/1653597201-10-internal-communication-tools-you-need-to-try-right-now.jpg",{"id":2881,"__typename":811,"text":2882},"121959233","### **What should you cover** in an all-hands meeting?\n\nTopics you should cover in an all-hands meeting include introductions to new employees, company news updates, departmental progress reports, project priorities and success stories. \n\n\n\n* **Introductions for new employees and sharing employee news:** Create a sense of belonging for new employees and share a bit about their background. Sharing information about your employees humanizes your team and breaks the ice for future employee contact and even friendships. \n* **Business updates, news, or key announcements:** Keep employees informed about important company news, updates, or announcements – from client acquisition to financial achievements – to promote transparency and build trust. \n* **Department progress reports:** Connect teams by honing in on each team’s specific challenges, growth opportunities, and accomplishments, to boost empathy and interdepartmental understanding.\n* **Project updates, priorities, and wins:** Keep employees up to date on key projects, their success, and when or if priorities change. This helps keep everyone on the same page and unifies teams around common goals. \n* **Success stories:** Let your team know when they’ve done a great job, or share any client-success stories, to boost morale and inspire collective cooperation. \n\n\n",{"id":2884,"__typename":833,"image":2885},"121959234",{"id":2886,"alt":2887,"height":1778,"url":2888,"width":2006},"46797966","Hybrid all-hands meeting","https://livestorm.imgix.net/1127/1654024001-hybrid-all-hands-meeting.jpg",{"id":2890,"__typename":811,"text":2891},"146184349","## **How do you organize** a great all-hands meeting?\n\nUse this guide to keep you on target while organizing your all-hands meeting:\n\n\n\n1. Determine **what topics or updates you want to cover during the meeting** and which executive will be leading it: they should be experienced at moderating meetings and well versed in [public speaking](https://livestorm.co/blog/public-speaking). \n2. Plan the meeting agenda and allot a time for the meeting. Make sure you select a realistic number of topics given the timeframe, to limit a backlog of (not-so-relevant) topics. \n3. Prepare a presentation, slide show, or visuals to accompany your material. \n4. Set a date and create an event in your company calendar. \n5. Promote the event using [internal communication tools and software](https://livestorm.co/blog/internal-communication-software-tools). \n6. Use a browser-based platform so attendees can simply click the meeting link and join without downloading anything.\n7. Share the agenda and send out automated reminders before the meeting. \n8. Record the meeting and send it to attendees and no-shows after \n9. Survey attendees to get feedback about the event, and analyze your engagement analytics. ",{"id":2893,"__typename":2560,"feature":2894},"146184350",{"id":2562,"imageOnlyUsedForWowFeatures":2895,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":2897,"__typename":811,"text":2898},"121959235","## How can you **engage employees** during an all-hands meeting?\n\nYou don’t need to hire a live band to make an all-hands meeting engaging – but, you _can_ use these helpful tips. These include breaking the ice, defining topic segments, using an engaging video platform, including quizzes, and putting a spotlight on employee success.\n\n\n### **Break the ice in all-hands meetings**\n\nSince all-hands meetings are top-down meetings, it’s that much more important to engage your audience. Using an icebreaker to open the meeting or asking icebreaker questions (for example, unusual snack preferences, or off-beat movie recommendations) engages employees from the start and adds to a more relaxed atmosphere. \n\n\n### **Have defined topic segments and supporting visuals**\n\nFor more structured meetings, such as all-hands meetings, having defined topic segments with relevant visual support helps keep employees’ attention on the topic at hand, and breaks up the information presented into more digestible pieces. The more visual aids and topic variation, the higher the engagement. \n\n\n### **Use an interactive video engagement platform**\n\nIf you’re looking to host [more engaging online meetings](https://livestorm.co/blog/engaging-online-meetings), you’ll need an interactive platform to promote easy company communication across the board. Use our polls to gather attendee feedback, live chat feature for instant employee responses, or reaction emojis to quickly gauge attendee sentiments.\n\n**Arming your employees with the tools that help them respond and react fast to key discussion topics gives them more reason to participate and engage** (here are some more [virtual event ideas](https://livestorm.co/blog/fun-virtual-event-ideas) to boost engagement). ",{"__typename":2418,"id":2900,"heading":2901,"paragraph":2902,"callToAction":2903},"146184381","Host great all-hands meetings","Use Livestorm's all-in-one platform to host virtual events and branded webinars",{"id":64,"slot":65,"slug":66},{"id":2905,"__typename":811,"text":2906},"121959237","### **Include games or quizzes** \n\nBreak up your meeting with interactive games or quizzes to fuel employee engagement. Make them simple and quick, so employees can jump in and out of the game or activity without disrupting the flow of the meeting. \n\n\n### **Spotlight employee success** \n\nGive employees a shout-out in front of all their colleagues to spark joy and motivate teammates. Simply highlighting a job well done can encourage employee engagement and healthy competition, and lift morale. \n\n\n### **Save important announcements until the end** \n\nThere’s nothing more engaging than anticipation – so use it to your advantage. Save the best announcements for last to compel employees to engage until the end. Topics like company trips, bonuses, added benefits, or team building events are a great way to boost engagement and leave employees on a high note. \n\n\n## **What tools do you need** to host an all-hands meeting?\n\nThere are many tools you can use to host an all-hands meeting – and the tool stack you choose largely depends on _where_ you’re hosting it. \n\nFor in-person meetings, use Google Slides or Microsoft Powerpoint to display your meeting materials and visuals as you’re presenting. \n\nFor virtual or hybrid meetings, you’ll need reliable [internal communication software](https://livestorm.co/use-cases/webinar-internal-communications) to ensure a streamlined virtual experience.",{"id":2908,"__typename":811,"text":2909},"121959239","Make sure it integrates with all the tools you need for effective meeting management and hosting:\n\n* Mailchimp: sync email lists with attendees’ emails \n* Typeform: send pre-meeting surveys and build up your registrants \n* Google Analytics: monitor analytics from your personal event view\n* Slack: set up pre-meeting and new registrant alerts\n\n ```Pro tip: Go beyond all-hands meetings and use Livestorm to host a [webinar](https://livestorm.co/resources/guides/what-is-a-webinar) or [virtual event](https://livestorm.co/resources/guides/what-is-a-virtual-event) and maximize engagement opportunities to delight employees and boost morale.```\n\n\n## How do you know if your all-hands meeting is successful?\nTo measure the success of your all-hands meeting, gather feedback from attendees with an anonymous survey to highlight areas of improvement and further engagement opportunities.",{"id":2911,"__typename":833,"image":2912},"121959240",{"id":2913,"alt":2914,"height":2915,"url":2916,"width":2917},"47378835","Too many meetings at work",639,"https://livestorm.imgix.net/1127/1658418483-02_too-many-meetings-at-work.jpeg",959,{"id":2919,"__typename":811,"text":2920},"121959241","## **Boost morale** with all-hands meetings\n\nWhen balancing [internal vs external communication](https://livestorm.co/blog/internal-external-communication), you’ll find that all-hands meetings are essential for the company-wide alignment and cohesion that builds morale. \n\n**Engage employees with fun icebreakers and shout-outs, inform them of important updates, and outline key objectives for company-wide adoption and motivation**. If you’re hosting a virtual or hybrid meeting, choose software that lets you engage attendees, track meeting performance, and integrate useful tools, all from one place.\n\n\n## **Frequently asked questions** about virtual all-hands meetings\n\n\n### How often should a company host an all-hands meeting?\n\nA company should host an all-hands meeting every week to keep employees up to date with daily operations. \n\n\n### Can you hold an all-hands meeting over Zoom?\n\nYou can hold an all-hands meeting over Zoom, but the need to download and install the software is an obstacle that hinders participation, and it has limited engagement features. Instead, use a browser-based video engagement platform to easily connect and engage your audience. \n\n\n### What should you prepare for an all-hands meeting?\n\nFor an all-hands meeting, you should prepare a meeting agenda and a visual presentation, and set up an event page with a registration form.\n\n\n### How should you promote an all-hands meeting?\n\nYou can promote an all-hands meeting over your company’s internal communications channels, like Slack, social media channels, or email. \n\n\n### What are some important questions to ask in an all-hands meeting?\n\nImportant questions to ask in all-hands meetings involve asking each team leader about departmental results and big updates. Since all-hands meetings aren’t a two-way exchange between leadership and employees, like town hall meetings, keep questions minimal and focused on key updates. \n\n\n### What are other names for an all-hands meeting?\n\nAll-hands meetings are sometimes called “forums”, “all staff meetings”, and “company-wide meetings”, They’re often confused with town hall meetings, but a town hall meeting is more question and answer based while all-hands meetings are generally more focused on conveying a message and making a key presentation.",{"id":2922,"alt":2923,"height":1778,"url":2924,"width":2006},"46798020","What are All-hands Meetings & How Can They Boost Team Morale","https://livestorm.imgix.net/1127/1654025718-what-are-all-hands-meetings-how-can-they-boost-team-morale.jpg","2022-06-13",[],"Use our guide to running engaging all-hands meetings that boost employee morale. ",[2929],{"id":2930,"contentData":2931},"121959426",{"@context":1143,"@type":1144,"mainEntity":2932},[2933,2937,2941,2945,2949,2953,2957,2961,2965,2969,2973,2977,2981,2985,2989,2993],{"@type":1147,"name":2934,"acceptedAnswer":2935},"What is an all-hands meeting?",{"@type":1150,"text":2936},"An all-hands meeting is an in-person or virtual company-wide meeting organized by upper management, where stakeholders and leaders discuss important company updates and organizational topics with employees. The purpose of an all-hands meeting is to provide transparency to employees, introduce new team members, celebrate wins, and discuss key projects or priorities – to interactively align teammates around company objectives.",{"@type":1147,"name":2938,"acceptedAnswer":2939},"What’s the difference between an all-hands meeting and a town hall meeting?",{"@type":1150,"text":2940},"All-hands meetings are typically top-down, meaning upper management handles all things business communication – including topics covered and the meeting agenda. These meetings help unify dispersed teams, especially hybrid or remote teams, with important company information, updates, and procedures. Town hall meetings act as an open forum for employees to discuss issues, projects, company updates, or anything they want – and aren’t necessarily run by upper-level management. They open up the floor to employees so they can ask questions, improve processes, understand company updates, and get real face time with executives.",{"@type":1147,"name":2942,"acceptedAnswer":2943},"What’s the difference between all-hands meetings and team-building meetings?",{"@type":1150,"text":2944},"Whereas all-hands meetings are information-based meetings run by company executives or upper management, team-building meetings are focused on building trust among teams with games or activities that help employees get to know each other and build rapport.",{"@type":1147,"name":2946,"acceptedAnswer":2947},"What are the benefits of an all-hands meeting?",{"@type":1150,"text":2948},"All-hands meetings are an integral part of many companies’ internal communication plan and come with many benefits: They foster a sense of community culture through team and company alignment: having everyone in a shared space brings out a more human side of the business and lets employees put a face to executives’ names. The opportunity to build a collaborative team environment by removing bureaucratic barriers and engaging directly with employees – adding to their sense of belonging. They enable businesses to share unified key updates and information with teams, which helps employees rally around a common goal and boost team morale. Virtual all-hands meetings can be a cost-effective alternative to in-person events. They bring a sense of cohesion around company objectives, and how much interdepartmental collaboration is required to meet goals – which increases team building, productivity, and morale.",{"@type":1147,"name":2950,"acceptedAnswer":2951},"What does a corporate all-hands meeting agenda look like?",{"@type":1150,"text":2952},"Corporate all-hands meeting agendas differ depending on what you want to disclose and achieve, but here are some ideas on what to include to boost morale. All-hands meeting agenda templateHere’s a sample all-hands meeting agenda template you can use to delight your employees: Welcome address or icebreaker by an executive or senior leader (that’s running the meeting) to set the mood. Keep this short to make sure all meeting topics are discussed and not waste anyone’s time. Present the meeting agenda to everyone present so they’re aware of what to expect during the meeting. Introduce new team members so they’re ready to participate in the meeting and feel welcomed by the team. Share business updates, news, or key announcements with your team to promote unity and cohesion. Share specific project updates, priorities, and wins to ensure cross-departmental alignment and mobilize teams around common objectives. Spotlight a certain team, employee, or client-success story to foster a sense of collective achievement.Closing remarks and key takeaways to thank employees and leave them with notions of value gained.",{"@type":1147,"name":2954,"acceptedAnswer":2955},"What should you cover in an all-hands meeting?",{"@type":1150,"text":2956},"Topics you should cover in an all-hands meeting include introductions to new employees, company news updates, departmental progress reports, project priorities and success stories. Introductions for new employees and sharing employee news: Create a sense of belonging for new employees and share a bit about their background. Sharing information about your employees humanizes your team and breaks the ice for future employee contact and even friendships. Business updates, news, or key announcements: Keep employees informed about important company news, updates, or announcements – from client acquisition to financial achievements – to promote transparency and build trust. Department progress reports: Connect teams by honing in on each team’s specific challenges, growth opportunities, and accomplishments, to boost empathy and interdepartmental understanding.Project updates, priorities, and wins: Keep employees up to date on key projects, their success, and when or if priorities change. This helps keep everyone on the same page and unifies teams around common goals. Success stories: Let your team know when they’ve done a great job, or share any client-success stories, to boost morale and inspire collective cooperation.",{"@type":1147,"name":2958,"acceptedAnswer":2959},"How do you organize a great all-hands meeting?",{"@type":1150,"text":2960},"Use this guide to keep you on target while organizing your all-hands meeting:Determine what topics or updates you want to cover during the meeting and which executive will be leading it: they should be experienced at moderating meetings and well versed in public speaking. Plan the meeting agenda and allot a time for the meeting. Make sure you select a realistic number of topics given the timeframe, to limit a backlog of (not-so-relevant) topics. Prepare a presentation, slide show, or visuals to accompany your material. Set a date and create an event in your company calendar. Promote the event using internal communication tools and software. If you’re hosting a virtual or hybrid meeting, test out the tech required for a seamless virtual experience. If you’re using a browser-based platform, attendees can simply click the meeting link without downloading anything. Share the agenda and send out automated reminders before the meeting. Record the meeting and send it to attendees and no-shows after Survey attendees to get feedback about the event, and analyze your engagement analytics.",{"@type":1147,"name":2962,"acceptedAnswer":2963},"How can you engage employees during an all-hands meeting?",{"@type":1150,"text":2964},"You don’t need to hire a live band to make an all-hands meeting engaging – but, you can use these helpful tips. These include breaking the ice, defining topic segments, using an engaging video platform, including quizzes, and putting a spotlight on employee success.Have defined topic segments and supporting visuals For more structured meetings, such as all-hands meetings, having defined topic segments with relevant visual support helps keep employees’ attention on the topic at hand, and breaks up the information presented into more digestible pieces. The more visual aids and topic variation, the higher the engagement. Use an interactive video engagement platform. If you’re looking to host more engaging online meetings, you’ll need an interactive platform to promote easy company communication across the board. Use our polls to gather attendee feedback, live chat feature for instant employee responses, or reaction emojis to quickly gauge attendee sentiments. Arming your employees with the tools that help them respond and react fast to key discussion topics gives them more reason to participate and engage (here are some more virtual event ideas to boost engagement). Include games or quizzes Break up your meeting with interactive games or quizzes to fuel employee engagement. Make them simple and quick, so employees can jump in and out of the game or activity without disrupting the flow of the meeting. Spotlight employee success Give employees a shout-out in front of all their colleagues to spark joy and motivate teammates. Simply highlighting a job well done can encourage employee engagement and healthy competition, and lift morale. Save important announcements until the end There’s nothing more engaging than anticipation – so use it to your advantage. Save the best announcements for last to compel employees to engage until the end. Topics like company trips, bonuses, added benefits, or team building events are a great way to boost engagement and leave employees on a high note.",{"@type":1147,"name":2966,"acceptedAnswer":2967},"What tools do you need to host an all-hands meeting?",{"@type":1150,"text":2968},"There are many tools you can use to host an all-hands meeting – and the tool stack you choose largely depends on where you’re hosting it. For in-person meetings, use Google Slides or Microsoft Powerpoint to display your meeting materials and visuals as you’re presenting. For virtual or hybrid meetings, you’ll need a high-quality video engagement platform to ensure a streamlined virtual experience. Choose an easy-to-use, browser-based platform that quickly connects and engages teams with features like: polls & surveys, virtual whiteboards, file & media sharing, emoji reactions, and live chat functionality. The best part is that it integrates with all the tools you need for effective meeting management and hosting: Mailchimp: sync email lists with attendees’ emails Typeform: send pre-meeting surveys and build up your registrants Google Analytics: monitor analytics from your personal event view Slack: set up pre-meeting and new registrant alerts",{"@type":1147,"name":2970,"acceptedAnswer":2971},"How do you know if your all-hands meeting is successful?",{"@type":1150,"text":2972},"To measure the success of your all-hands meeting, gather feedback from attendees with an anonymous survey to highlight areas of improvement and further engagement opportunities. Rely on analytics for registrations, attendance, and participation rates – to make data-driven decisions with real impact.",{"@type":1147,"name":2974,"acceptedAnswer":2975},"How often should a company host an all-hands meeting?",{"@type":1150,"text":2976},"A company should host an all-hands meeting every week to keep employees up to date with daily operations.",{"@type":1147,"name":2978,"acceptedAnswer":2979},"Can you hold an all-hands meeting over Zoom?",{"@type":1150,"text":2980},"You can hold an all-hands meeting over Zoom, but the need to download and install the software is an obstacle that hinders participation, and it has limited engagement features. Instead, use a browser-based internal communication tool to easily connect and engage your audience.",{"@type":1147,"name":2982,"acceptedAnswer":2983},"What should you prepare for an all-hands meeting?",{"@type":1150,"text":2984},"For an all-hands meeting, you should prepare a meeting agenda and a visual presentation, and set up an event page with a registration form.",{"@type":1147,"name":2986,"acceptedAnswer":2987},"How should you promote an all-hands meeting?",{"@type":1150,"text":2988},"You can promote an all-hands meeting over your company’s internal communications channels, like Slack, social media channels, or email.",{"@type":1147,"name":2990,"acceptedAnswer":2991},"What are some important questions to ask in an all-hands meeting?",{"@type":1150,"text":2992},"Important questions to ask in all-hands meetings involve asking each team leader about departmental results and big updates. Since all-hands meetings aren’t a two-way exchange between leadership and employees, like town hall meetings, keep questions minimal and focused on key updates.",{"@type":1147,"name":2994,"acceptedAnswer":2995},"What are other names for an all-hands meeting?",{"@type":1150,"text":2996},"All-hands meetings are sometimes called “forums”, “all staff meetings”, and “company-wide meetings”, They’re often confused with town hall meetings, but a town hall meeting is more question and answer based while all-hands meetings are generally more focused on conveying a message and making a key presentation.","What Are All-hands Meetings & How Can They Boost Team Morale?",{"id":2999,"alternativeVersions":3000,"_locales":3003,"_publishedAt":3004,"_updatedAt":3005,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":3006,"blogPostAuthor":3008,"cluster":3010,"content":3019,"coverImage":36,"coverWithImgix":3076,"bottomContentOffer":166,"date":3080,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":3081,"relatedPillarPage":166,"seoDescription":3082,"sidebarContentCard":166,"structuredData":3083,"subtitle":3082,"title":3104,"slug":3002},"143688202",[3001],{"locale":756,"value":3002},"meeting-agenda-templates",[756],"2025-08-22T10:38:59+02:00","2025-08-17T18:54:33+02:00",[3007],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":3009,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":3011,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":3012,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":3013,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":3014,"coMarketing":166,"ebook":3015,"image":3016,"resourceType":3017,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":3018,"name":554},{"id":410,"name":411},[3020,3023,3031,3034,3037,3044,3047,3053,3056,3064,3067,3070,3073],{"id":3021,"__typename":811,"text":3022},"143688376","Poorly structured meetings are a total productivity killer. Your team can lose focus and tune out when they don't know what the goal of the meeting is, or what's expected of them. \n\nBut a well-crafted, professional meeting agenda will help you make the most out of your team and keep conversations on track. So, how do you write a super-focused meeting agenda?\n\nTo get you started, we’ve got 10 meeting agenda templates for all departments and occasions and tips for writing a meeting agenda that actually works. \n\n## **10 Meeting agenda templates** to inspire you\n\nWhether you're running an [all-hands meeting](https://livestorm.co/blog/host-all-hands-meeting), one-to-one performance review, or [stand-up meeting](https://livestorm.co/blog/stand-up-meeting), we've got the meeting agenda template for you.\n\n### 1. One-on-one meeting agenda template\n\n**One-on-one meetings are regular check-ins between a manager and their direct report.** These meetings allow employees to give feedback, ask questions, and raise concerns. Even though a 1:1 might be more informal than other staff meetings, remember it’s still [meeting best practice](https://livestorm.co/blog/virtual-meeting-best-practices) to share an agenda ahead of time.\n\n#### **One-on-one meeting agenda template**\n\nHere's a one-on-one meeting agenda template created by Joanne Mika Hayashi, President and Co-Founder at Breast Cancer Hawaii.\n\n**Attendees:** [Employee name], [Line manager name]\n\n**Date:** [Time and date]\n\n**Duration:** 30 minutes \n\n##### Checking in [5 minutes]\n\nWhat’s new in your world? \n\n##### Recent wins [5 minutes]\n\nI’m feeling good about…\n\n##### Current obstacles [5 minutes]\n\nI’m stuck on…\n\n##### Other topics [5 minutes]\n\nAny additional discussion items?\n\n##### Next 2 weeks [5 minutes]\n\nI’m committing to…",{"id":3024,"__typename":833,"image":3025},"143688377",{"id":3026,"alt":3027,"height":3028,"url":3029,"width":3030},"48795938","A female line manager using a meeting agenda template to run a virtual one-on-one.",329,"https://livestorm.imgix.net/1127/1669299711-one-on-one-virtual-meeting.webp",591,{"id":3032,"__typename":811,"text":3033},"143688378","### 2. All-hands meeting \n\n**An all-hands is a company-wide meeting where everyone comes together to hear updates and announcements.** They’re typically held once a month or once a quarter.\n\nSometimes, all-hands meetings also include Q&A sections, team building, or brainstorming. If your team is remote, [webinar software](https://livestorm.co/webinar-software) makes this easy with built-in engagement features.\n\n#### **All-hands meeting agenda template**\n\n**Attendees:** All\n\n**Date:** [Time and date]\n\n**Duration:** 1 hour \n\n##### **Meeting goal**\n\nTo share company announcements and celebrate wins.\n\n##### **Who we are [10 minutes]**\n\n* Company values\n* Audience and core value proposition\n* Current goals and objectives\n\n##### **General announcements [15 minutes]**\n\n* Company updates\n* New team members and role changes\n\n##### **Departmental updates [15 minutes]**\n\n* Operations and HR\n* Marketing\n* [Department 1]\n* [Department 2]\n\n##### **Wins [5 minutes]**\n\n* [Employee name 1]\n* [Employee name 2]\n* [Employee name 3]\n\n_Nominate your team members for shoutouts by emailing [insert email address] by [insert date]._\n\n##### Any other business [10 minutes]\n\n* [Agenda point 1]\n* [Agenda point 2]\n* [Agenda point 3]\n\n_Add your agenda points by emailing [insert email address] by [insert date]._\n\n### 3. Project kick-off meeting\n\nThese meetings make sure everyone involved in a new project understands the goals, scope, and timeline. It should be a quick meeting to get buy-in, establish roles and responsibilities, and show participants where to find further resources to support their work. \n\n**In project kick-off meetings, visual aids like presentation slides can help your team get a complete understanding of what’s expected of them.** For virtual meetings, make sure your [internal communication software](https://livestorm.co/use-cases/webinar-internal-communications) has media sharing enabled.",{"id":3035,"__typename":811,"text":3036},"143688380","#### **Project kick-off meeting agenda template**\n\n**Attendees:** [Insert names and roles]\n\n**Date:** [Time and date]\n\n**Duration:** 30 minutes \n\n##### Meeting goal\n\nTo establish project timelines, workflows, and next steps.\n\n##### Introductions [5 mins]\n\n* Project background/context\n* Current challenges and objectives\n\n##### Project management [10 mins]\n\n* Teams, roles and responsibilities\n* Resources and workspaces\n* Meeting frequency\n\n##### Timeline [5 mins]\n\n* Deadline for completion: [Date]\n* Project phases and workflows\n\n##### Wrap-up [5 mins]\n\n* Next steps\n* Date of next meeting: [Time and date]\n\n### 4. Brainstorming meeting\n\n**Brainstorming sessions are meant to be creative, open-ended discussions.** The goal is to generate new ideas, so it's important to come prepared with prompts and some structure while leaving room for blue-sky thinking. Share the agenda in advance to get your team thinking about the topic and doing any research required.\n\n#### **Brainstorming meeting agenda template**\n\nThis brainstorming session agenda is based on a template by Courtney Symons, Lead Writer at Shopify.\n\n**Attendees:** [Insert names and roles]\n\n**Date:** [Time and date]\n\n**Duration:** 1 hour\n\n##### Icebreaker [10 minutes]\n\n* Tell me a story about…\n\n##### Session rules [5 minutes]\n\n* No idea is stupid\n* Postpone criticism. Feel free to ask clarification questions, but wait until the team decides whether to dig into that particular idea to provide any constructive feedback\n* Don't focus on the solution in the early stages of the brainstorm — just focus on the problem\n* You don’t need to raise your hand to speak, but make sure you’re not cutting anyone off\n* No phones or laptops\n\n##### Brainstorming [20 minutes]\n\n1. How can we get people to perform X specific actions?\n2. How can we overcome X challenge?\n3. How can we achieve X result?\n\n##### Voting [10 minutes]\n\nVote for preferred ideas.\n\n##### Prioritization [10 minutes]\n\n* Task ownership \n* Completion deadlines\n\n**Pro tip:** remote brainstorming sessions can be just as effective as in-person ones. Use interactive whiteboards like [Miro](https://livestorm.co/integrations/miro) to capture ideas and live polling to vote on the best ones.",{"id":3038,"__typename":833,"image":3039},"143688381",{"id":3040,"alt":3041,"height":1489,"url":3042,"width":3043},"7507378","Digital sticky notes on the Miro Whiteboard app","https://livestorm.imgix.net/1127/1612798917-screenshot-2021-02-08-at-16-41-49.png",1634,{"id":3045,"__typename":811,"text":3046},"143688382","### 5. Stand-up meeting \n\n**Stand-up meetings (or “scrums”) are a type of daily meeting that's common in Agile workflows.** They’re used to quickly review progress updates and identify any obstacles so the team can tackle them asynchronously (i.e. after the meeting). They should always be quick meetings, focused on giving updates rather than problem-solving.\n\n#### **Daily stand-up meeting agenda template**\n\n**Attendees:** [Insert names and roles]\n\n**Date:** [Time and date]\n\n**Duration:** 20 minutes \n\n##### Meeting goal\n\nTo provide and receive work updates and flag any project blockers.\n\n##### Project updates [5 mins per question]\n\n* What was completed yesterday (or since the last standup)?\n* What will be completed today (or until the next standup)? \n* What blockers are you encountering?\n\n### 6. Sales meeting\n\n**Sales teams need to meet regularly to review numbers, set goals, and strategize**. The best sales meetings are more than update sessions: they boost productivity and empower the sales team with defined action steps. Most sales team meetings happen weekly.\n\n\n#### **Sales meeting agenda template**\n\nHere’s a template inspired by the meeting agenda experts at Hugo.\n\n**Attendees:** [Insert names and roles]\n\n**Date:** [Time and date]\n\n**Duration:** 1 hour\n\n##### Meeting goal\n\nTo share updates, wins, and blockers. There will also be time to problem-solve and confirm action steps.\n\n##### General review [5 minutes]\n\n* [Team lead name] to share updates on overall progress, key metrics, and anecdotes.\n\n##### Individual reports [10 minutes]\n\nEach team member provides a quick update of deal statuses, outreach progress, and other endeavors since the last sales meeting.\n\n* [Sales rep name]\n* [Sales rep name]\n* [Sales rep name]\n\n##### Positive highlights [5 minutes]\n\n* Acknowledge big wins and milestones\n* What valuable lessons were learned?\n\n##### Roadblocks and concerns [10 minutes]\n\n* Have any issues or challenges come up since the last team catch-up? \n* How can we help solve them?\n\n##### New information and resources [10 minutes]\n\n* Industry news\n* New metrics, trends, customer feedback, and market influences\n* New team resources or training updates\n\n##### Main takeaways [5 minutes]\n\nWhat were the main insights from this sales meeting? Summarize:\n\n* Key decisions made\n* Progress reports\n* Opportunities and issues\n\n##### Action points [5 minutes]\n\n* Which tasks need to happen next?\n* Who is responsible?\n* What are the deadlines?\n\n##### Follow-up [5 minutes]\n\n* How will we keep in touch and stay up-to-date about progress? \n* Next meeting: [Time and date]\n\n**Pro tip:** share key resources as you go. You can also use screensharing to show your analytics dashboard and talk through important metrics.",{"id":3048,"__typename":833,"image":3049},"143688383",{"id":3050,"alt":3051,"height":897,"url":3052,"width":899},"eFtj8RlDSxuPjfKYeg9INQ","sales and marketing aligning on strategy","https://livestorm.imgix.net/1127/1748429047-sales-marketing-alignment.jpg",{"id":3054,"__typename":811,"text":3055},"143688384","### 7. Performance review meeting\n\n**Performance reviews are an opportunity for team members to reflect on their strengths and weaknesses.** They also allow managers to take stock of an employee’s performance, provide feedback, and offer support. \n\nOften, HR teams will encourage line managers to follow a specific format for review meetings, which may involve scoring aspects of the employee’s performance. Typically, they’re held every 6 months.\n\n#### **Performance review meeting agenda template**\n\n**Employee:** [Name and role]\n\n**Line manager:** [Name and role]\n\n**Date:** [Time and date]\n\n**Duration:** 1 hour \n\n#### Reflection [10 minutes]\n\n[Employee name] to reflect on everything that has happened since the last assessment: \n\n* **What went well?**\n\n_What did you achieve? What elements of your role do you enjoy the most?_\n\n* **What didn’t go well?**\n\n_Did you encounter any issues or obstacles? Have any elements of your role caused stress or anxiety?_\n\n#### Company feedback [5 minutes]\n\n[Employee name] to share any feedback on:\n\n* Processes and workflows\n* Company culture\n* Leadership\n\n#### Performance review [15 minutes]\n\n[Manager name] to provide feedback on each aspect of [employee name]’s performance, according to their specific role and responsibilities:\n\n* [Responsibility 1]\n* [Responsibility 2]\n* [Responsibility 3]\n* [Responsibility 4]\n\n#### Behavior review [10 minutes]\n\n[Manager name] to provide feedback on each aspect of [employee name]’s behavior, according to the company values and communication guidelines:\n\n* Time management\n* Communication\n* Teamwork\n\n#### Goals and measurables [10 minutes]\n\n* [Employee name] to set specific, measurable, achievable, relevant, and time-bound (SMART) goals\n* [Manager name] to confirm measurables to complete before the next assessment \n\n#### Follow-up [5 minutes]\n\n* Do we need regular check-ins to ensure goals and measurables are being met?\n* Next assessment: [Time and date]\n\n### 8. Retrospective meeting\n\nLooking back over a project and identifying what worked and what went wrong is a vital step towards improving your processes. **Retrospective meetings (a.k.a “retros”) are a chance for the team to reflect, generate ideas, and give feedback on workflows.**\n\nOn longer projects, you have retros at regular intervals throughout. For short-term projects, you could wait until completion before reviewing it as a whole.\n\n#### **Retrospective meeting agenda template**\n\nThis template is based on a team meeting agenda designed by Hugo. It works best for long-term projects with regular retros.\n\n**Attendees:** [Names and roles]\n\n**Date:** [Time and date]\n\n**Duration:** 1 hour\n\n##### Meeting goal\n\nTo record lessons learned and define opportunities and improvements.\n\n\n##### Quick review [5 minutes]\n\n* What’s happened since the last retrospective?\n* Have all deliverables been completed on time?\n\n##### Positive highlights [5 minutes]\n\n* What went well?\n* Were any special milestones accomplished?\n\n##### Reflect on roadblocks [10 minutes]\n\n* What issues or obstacles did we encounter?\n* What specifically caused them?\n\n##### Room for improvement [10 minutes]\n\n* What lessons have we learned from the above?\n* How do we solve or avoid these issues next time?\n\n##### Other important feedback [5 minutes]\n\n* Any other valuable insights\n\n##### Main takeaways [5 minutes]\n\n* What are the key takeaways from the meeting?\n* What information needs to be shared with the wider team?\n\n##### Take action [10 minutes]\n\n* What are the next steps?\n* Who is responsible for completing them and when?\n\n##### Follow up [5 minutes]\n\n* How will we keep in touch and stay up-to-date about progress? \n* Next meeting: [Insert date and time]",{"id":3057,"__typename":833,"image":3058},"143688420",{"id":3059,"alt":3060,"height":3061,"url":3062,"width":3063},"48796053","A remote team in a virtual retrospective meeting",315,"https://livestorm.imgix.net/1127/1669300432-daily-stand-up-meetings.jpeg",560,{"id":3065,"__typename":811,"text":3066},"143688421","### 9. Leadership team meeting\n\n**Leadership teams usually have regular meetings to discuss company-wide initiatives like strategy, culture, and goal-setting.** You can also use this time to discuss notable successes and areas of concern among your direct reports. \n\n#### **Leadership team meeting agenda template** \n\nThis agenda is inspired by a leadership team meeting agenda template created by David Cancel, CEO at Drift. \n\n**Attendees:** [Insert names and roles]\n\n**Date:** [Time and date]\n\n**Duration:** 30 minutes \n\n##### Meeting goal\n\nFor leadership to identify opportunities, raise issues, and share wins.\n\n##### Engine dashboard overview [10 minutes]\n\nManagers to provide team overviews (include prior goals, wins, losses, opportunities, concerns, and current focus areas).\n\n* [Manager - team name]\n* [Manager - team name]\n* [Manager - team name]\n\n##### Observations and learnings [10 minutes]\n\n* Industry updates\n* Team anecdotes\n* Feedback\n* Other\n\n#### Calls to action (CTAs) [10 minutes]\n\n* What does each functional team need from the rest of the leadership team?\n* Next steps (who’s responsible? What’s the deadline?)\n\n### 10. Board meeting agenda template \n\n**Regular board meetings ensure the company is moving in the right direction by reviewing its financials, discussing any legal issues, and setting strategies.** There are usually a number of documents for board members to create and review prior to each meeting. It’s best practice to collate and share these documents one week in advance. For remote board meetings, it’s helpful to host all the required documents using cloud storage, e.g. Google Drive.\n\n#### **Board meeting agenda template** \n\nThis board meeting agenda template is based on one created by Tomasz Tunguz, Partner at Redpoint Ventures.\n\n**Attendees:** [Insert names and roles]\n\n**Date:** [insert time and date of the meeting]\n\n**Duration:** 1 hour \n\n##### Call to order\n\nA [meeting type] meeting of [organization name] was held on [date] at [location]. It began at [time] and was presided over by [chairperson’s name], with [secretary’s name] as secretary.\n\n##### Attendance\n\n* Voting members: [insert names]\n* Guests [insert names]\n* Not in attendance: [insert names]\n\n##### Approval of minutes\n\nA motion to approve the minutes of the previous [date] meeting was made by [name] and seconded by [name].\n\n##### Matters up for decision\n\n* Major strategic decisions\n* Routine decisions\n\n##### CEO report\n\n* Current pressing issues\n* Matters for approval\n* Update on strategic plan implementation/rollout \n* Critical Key Performance Indicators (KPIs) \n* Risk and compliance update\n* Review financial statements and key reports \n\n##### Committee minutes \n\n* Audit and risk committee\n* Governance committee \n\n##### Other matters for discussion\n\n* [Insert discussion points submitted by board members]\n\n##### **Meeting finalization** \n\n* Actions to be taken\n* Items for public disclosure\n* Next meeting: [insert date and time]\n* Meeting close\n\n\n## How to **write a meeting agenda**\n\nA [team meeting agenda](https://livestorm.co/blog/team-meeting-agenda) should clearly outline the goals and objectives of the meeting and the order in which topics will be discussed. Here’s how to write an effective meeting agenda:\n\n### 1. Define the purpose of the meeting\n\nKnowing **what** type of meeting you need and **why** you need it will help you set achievable goals (and avoid hosting [meetings that could have been an email](https://livestorm.co/blog/meeting-could-have-been-email)).\n\nFor example, you can host a brainstorming session (what) to come up with ideas for a new product line extension (why). Communicate both the ‘what’ and the ‘why’ to meeting participants in advance to set their expectations.\n\n### 2. Assign a meeting facilitator\n\n**The meeting facilitator ensures that the meeting stays on track and that all attendees can voice their opinion.** The facilitator might be the meeting organizer or someone familiar with the agenda.\n\nFor example, if you're discussing a new product, the product manager would be an ideal facilitator. If you’re hosting a virtual meeting, the facilitator can use features like the chat tab or Q&A tab to keep an eye out for additional discussion points.",{"id":3068,"__typename":833,"image":3069},"143688422",{"id":1497,"alt":1498,"height":897,"url":1499,"width":899},{"id":3071,"__typename":811,"text":3072},"143688423","### 3. Be detailed (but not too detailed)\n\nIt’s far too easy to forget what needs to be discussed if your meeting agenda points are vague. For example, instead of simply adding “product launch” to the agenda, you could write \"product launch: discuss timeline, budget, and KPIs for the upcoming product launch.\" That extra bit of detail will also help meeting participants come prepared with updates and questions.\n\n### 4. Estimate the time needed for each topic\n\n**It’s much easier to keep meetings focused if you set time estimates in advance and record them on your agenda.** Your team will feel heard (and your meetings will be more productive) if you make sure everything can be discussed without getting derailed.\n\n### 5. Put time aside for brainstorming\n\nTeam collaboration leads to boosted morale and better solutions. But brainstorming has a tendency to take over, so set a time limit and use a few tools to manage the discussion. Record meetings for easy review and to make sure no interesting ideas get missed.\n\n### 6. Clear expectations and responsibilities\n\nDefining action points and assigning responsibility for each will ensure the meeting's goals are met. **Be specific about what needs to be done, by who, and when**. For example, \"Joe to follow up with the vendor on the new product samples by Friday\" is more actionable than \"Follow up on the new product samples.\"\n\n### 7. End each meeting with team feedback\n\nAsk your team what they liked and didn't like about the meeting. You can do this after the meeting or during it. That'll help you continuously improve the way you run meetings based on your team’s experience.\n",{"id":3074,"__typename":811,"text":3075},"143688425","## **A team meeting agenda example** to try out this week\n\nThis team meeting agenda example is for a weekly check-in with team leads. The objective is to ensure everyone is on the same page, address any blockers, and help the team stay aligned with the company's objectives.\n\n### Weekly Team Meeting\n\n**Date:** 2pm on Monday, June 17th\n\n**Meeting Length:** 30 minutes\n\n**Facilitator:** Deepti (Vice President)\n\n**Attendees:** Imani (Sales), Amanda (Product), Keith (HR), Malik (Marketing).\n\n#### Meeting goals [5 minutes]\n\n* Agree on the timeline for phase one of the Website Revamp Project Plan\n* Review hiring needs for Q3\n* Approve marketing budget for Q3\n\n#### Deminar revamp [Imani - 5 minutes]\n\n* Design support needed for slides and video assets\n* Registration pages to be updated\n\n#### Q3 Hiring plan [Keith - 5 minutes]\n\n* Sales team has grown by 120% over 12 months\n* Not hiring in Q3\n\n#### Marketing budget request [Malik - 5 minutes]\n\n* Need to increase ad spend by 20% to hit quarterly targets\n* Ideas we like for Q3: trade show sponsorship, gift cards, new Facebook campaign\n\n#### Actions Item [5 minutes]\n\n* Submit deminar asset briefs by next meeting on June 24th [Imani]\n* Request new team member profiles by June 20th [Keith]\n* Test Facebook ad campaign with $500 budget and report back on results July 1st [Malik]\n\n\n## Help your team stay on track with our **meeting agenda templates**\n\nA good meeting starts with a well-designed agenda. **By outlining the purpose and structure of your meeting in advance, you can give attendees a chance to prepare and make sure the meeting doesn’t get derailed.** Remember to set time estimates and name the person speaking to each agenda item.\n\nIf you manage a remote team, choose an internal communication platform that supports your agenda-writing efforts by integrating with your team’s calendar, sending automatic meeting invites, and keeping everyone engaged during the call. Use automated recordings to capture the key points of your discussion and share them with team members who couldn't attend.\n\n## **Frequently asked questions** about meeting agenda templates\n\n### What is the purpose of an agenda?\n\nThe purpose of an agenda is to give structure to a meeting by outlining the topics to be discussed, issues people are facing, and the decisions to be made.\n\n### What's included in a meeting agenda?\n\nA meeting agenda typically includes a meeting objective, brainstorming session, discussion of previous meeting action items, and expectations and responsibilities. \n\n### What are the steps to writing an agenda?\n\nThe steps to writing an agenda are to first determine the purpose of the meeting, list the topics that need to be discussed, brainstorm questions that need to be answered, estimate the time needed for each topic, assign a facilitator, and set expectations and responsibilities. \n\n### How do you run a meeting effectively?\n\nYou can run a meeting effectively by setting a meeting agenda in advance. Be sure to set time estimates for each discussion point to keep your team on topic. If you have remote colleagues, use an internal communication platform with engagement features like live chat, polls, and Q&As.",{"id":3077,"alt":36,"height":3078,"url":3079,"width":2006},"48796280",1283,"https://livestorm.imgix.net/1127/1669303784-estee-janssens-aqfhbxailcs-unsplash.jpg","2022-10-01",[],"Looking for meeting agenda templates? Here are our best templates to help you run productive and effective meetings.",[3084],{"id":3085,"contentData":3086},"143695962",{"@context":1143,"@type":1144,"mainEntity":3087},[3088,3092,3096,3100],{"@type":1147,"name":3089,"acceptedAnswer":3090},"What is the purpose of an agenda?",{"@type":1150,"text":3091},"The purpose of an agenda is to give structure to a meeting by outlining the topics to be discussed, issues people are facing, and the decisions to be made.",{"@type":1147,"name":3093,"acceptedAnswer":3094},"What's included in a meeting agenda?",{"@type":1150,"text":3095},"A meeting agenda typically includes a meeting objective, brainstorming session, discussion of previous meeting action items, and expectations and responsibilities.",{"@type":1147,"name":3097,"acceptedAnswer":3098},"What are the steps to writing an agenda?",{"@type":1150,"text":3099},"The steps to writing an agenda are to first determine the purpose of the meeting, list the topics that need to be discussed, brainstorm questions that need to be answered, estimate the time needed for each topic, assign a facilitator, and set expectations and responsibilities.",{"@type":1147,"name":3101,"acceptedAnswer":3102},"How do you run a meeting effectively?",{"@type":1150,"text":3103},"You can run a meeting effectively by setting a meeting agenda in advance. Be sure to set time estimates for each discussion point to keep your team on topic. If you have remote colleagues, use an internal communication platform with engagement features like live chat, polls, and Q&As. Invite participants to use interactive features and track their engagement in your analytics dashboard.","12 Professional Meeting Agenda Templates for All Departments",{"id":3106,"alternativeVersions":3107,"_locales":3110,"_publishedAt":2483,"_updatedAt":3111,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":3112,"blogPostAuthor":3114,"cluster":3116,"content":3125,"coverImage":36,"coverWithImgix":3161,"bottomContentOffer":166,"date":3166,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":3167,"relatedPillarPage":166,"seoDescription":3168,"sidebarContentCard":166,"structuredData":3169,"subtitle":3168,"title":3186,"slug":3109},"100230349",[3108],{"locale":756,"value":3109},"virtual-meeting-best-practices",[756],"2025-08-17T18:52:36+02:00",[3113],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":3115,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":3117,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":3118,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":3119,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":3120,"coMarketing":166,"ebook":3121,"image":3122,"resourceType":3123,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":3124,"name":554},{"id":410,"name":411},[3126,3129,3132,3135,3141,3144,3148,3151,3158],{"id":3127,"__typename":811,"text":3128},"110157329","Virtual meetings should be about sharing ideas, engaging in relevant topics, and finding solutions as a team. And yet that’s not always the reality.\n\nWhen company meetings go wrong, people start to switch off, topics go on tangents, attendees stop participating – and the end result? Key issues remain unresolved.\n\nBut when meetings go well, there’s a buzz about the team, everyone knows what’s expected of them, and productivity goes up. This is why **virtual meeting best practices count – they make the most of your team’s time together.**\n\nRead on to see how you can get more out of your meetings.",{"id":3130,"__typename":913,"youtubeLink":3131},"110157439","https://www.youtube.com/embed/Zt8yZeBCw-k",{"id":3133,"__typename":811,"text":3134},"100245795","## 11 Virtual meeting best practices to engage your team\n\nVirtual meetings should be fantastic opportunities for teams to bond and share ideas, so put these tips into practice and get your teams motivated.\n\n\n### Before the virtual meeting\n\nWe recommend the following best practices to prepare for your virtual meetings:\n\n\n1. Choose the right tool\n2. Plan out your agenda\n3. Test the tech\n4. Consider time zones\n\n\n#### 1. **Choose the right tool** ",{"id":3136,"__typename":833,"image":3137},"101390901",{"id":3138,"alt":3139,"height":2522,"url":3140,"width":2524},"39260595","This is an attendance list for virtual meetings from the Livestorm platform. It also indicates whether specific individuals have replayed the meeting or not.","https://livestorm.imgix.net/1127/1643311841-participation-report.jpg",{"id":3142,"__typename":811,"text":3143},"101390902","The platform you use has a direct impact on how well your teams interact. \n \nProblems you might encounter with the _wrong_ platform include a confusing technical process to start a meeting, people struggling to join your event, or not being able to see who attended – so choose wisely. \n \nKnow what the [best virtual meeting platforms](https://livestorm.co/blog/best-virtual-meeting-platforms) are, and use what’s most important to your team to make the right choice. For instance, you might want an in-browser platform that’s easy to get started, with whiteboards for brainstorming sessions, and which automatically records meetings. \n \nSome of the essential things you should expect to see in this kind of [webinar software](https://livestorm.co/webinar-software) include:\n* Accessibility and ease of use\n* High-quality video and sound with no lag\n* Interactive tools for the best in-room engagement\n* Reporting analytics to learn more about your meetings\n* Covers every part of your meeting: before, during, and after\n\n\n#### 2. **Plan out your agenda**\nWhen you plan a meeting clearly, it helps to clarify objectives, and avoid running overtime. It’s a great time to share with the team beforehand to give everyone the chance to think about what they want to say or ask. \n \nInclude a timeline in your [meeting agenda](https://livestorm.co/blog/team-meeting-agenda) (this will help keep topics focused), and allow for some friendly chat to kick things off. \n\n#### 3. **Test the tech**\nDon’t get confused in the middle of a video share – fun engagement features should be super-quick to implement and hassle-free. So if you don’t know your platform, give yourself some time to experiment with it first. \n \nOr just choose a platform that’s totally intuitive for everyone to use and doesn’t need any downloads, installations, or tech know-how whatsoever ([any guesses who we have in mind?](https://livestorm.co/)).\n\n#### 4. **Consider time zones**\nMaybe you can’t include everyone in _all_ your virtual meetings – but can make sure everyone takes part in _some_ of your virtual meetings. So take into account people’s core work times, the time zone each person works in, and work around them so everyone is involved.\n\n\n### During the virtual meeting\n\nNow you’re all set and organized, it’s time to start the meeting itself. Once you’re in-room, we recommend following these virtual meeting best practices:\n\n\n5. Stick to planned timing\n6. Manage your mic\n7. Set the tone\n8. Engage, engage, engage\n9. Summarize what counts\n\n\n#### 5. **Stick to planned timing**\nIt sounds obvious, doesn’t it? But sticking to your agenda timings is one of the most important things you can do in a virtual meeting – and it’s not only about respecting other people’s time.\n \nBy being strict on timings, even though some issues may go unresolved, you start to create a **virtual meeting culture**, where each topic is focused and tangent-free. We've created a list of [virtual meeting ground rules and etiquette] (https://livestorm.co/blog/virtual-meeting-etiquette) that can help make create a culture where everybody feels valued and respected. \n\nKnowing you have to achieve objectives and decide what’s actionable within those time limits will **drive your discussion points** throughout all your virtual meetings.\n\n#### 6. **Manage your mic**\nIt’s easy for people to switch off from the background noise going on around them but it’s very hard to block out if you’re on the other end of the line, so set a rule for meeting attendees to mute themselves unless they’re about to say something (and if you’re using Livestorm, just [hold the shortcut “M”](https://support.livestorm.co/article/18-microphone-camera-screensharing) any time you want to speak).\n\n#### 7. **Set the tone**\nAs the virtual meeting host, you set the tone for how people interact throughout your meeting – and if you want your team to be creating, you have to be creative first! \n\nSo break the ice with a game or activity to kick things off – even sharing a meme you find funny can be a great way to put a smile on your team’s faces, get them relaxed, and in the mood for sharing ideas, and engaging with each other. Speaking of engagement...\n\n#### 8. **Engage, engage, engage**\n",{"id":3145,"__typename":833,"image":3146},"101393194",{"id":2520,"alt":3147,"height":2522,"url":2523,"width":2524},"The leader of the video call is engaging with the virtual attendees and there is a list included of all the people in the meeting, with their icons visible as smaller tiles below the speaker.",{"id":3149,"__typename":811,"text":3150},"101393195","Why not use interactive engagement features throughout all your virtual meetings? \n \nInstead of being passive observers, your meeting attendees can be **active participants**. They can get creative with whiteboards, make decisions with polls, share opinions in the chat tab, and react to ideas with fun emojis all during your virtual meeting!\n\nAnd if you can use just one user-friendly platform, with all these [engagement features](https://livestorm.co/blog/video-engagement-platform) to streamline the entire process of meeting creation, all the better!\n\n#### 9. **Summarize what counts**\nBefore saying your thank-yous and goodbyes, close out all your conversations with a summary of everything you’ve discussed. Take care to go through each actionable item so everybody knows what next actions are expected. \n \nOr, even better, randomly choose someone at the end of each meeting to close out and summarize for you. This shouldn’t be a test to call people out, it should be quick and fun with others pitching in to make sure all the key points are included (and, yes, it’ll help keep people alert when they know it could be them).\n\n\n### After the virtual meeting\n\nYour meeting’s complete, but there are still more platform features to take advantage of – we recommend following these virtual meeting best practices:\n\n10. Share meeting replays with attendees\n11. Reflect and critique\n\n#### 10. **Share meeting replays with attendees**\nMeeting replays are fantastic for attendees to check up on any details after the event. \n \nWith the best platforms, you can set up **automated recordings** at the time you send out meeting invites, with all attendees (and those who couldn’t make it) receiving an email of the meeting replay as soon as it’s over. Simple.\n\n#### 11. **Reflect and critique**\nThe last thing you should always do is have a sit-down (you deserve it) and think about what was positive about your virtual meeting, and what could have gone better. Lending this level of importance to how _successful_ your virtual meetings are will help you make each one better than the one before.\n\nUse your virtual meeting platform’s **reporting engagement features** to look at how people participated and which tools they enjoyed most. If the meeting reports show they loved the polls, questions, upvotes, and chats, you’ll know you’re onto a winner.\n\n## Create impactful virtual meetings\nPeople working together, engaged in relevant discussion points, focused on achieving positive outcomes – isn’t that what teamwork is all about? It’s what virtual meetings should be about, too. \n \nSo start using video engagement features to get your team connected, gear them towards realizing the group objectives, and set the tone for positive interaction – and successful communications.",{"id":3152,"__typename":833,"image":3153},"101390977",{"id":3154,"alt":3155,"height":2006,"url":3156,"width":3157},"39260615","Two people in a video call on Livestorm engaging in an insightful conversation from their browsers","https://livestorm.imgix.net/1127/1643312050-screenshot-better-video-communication.jpg",3072,{"id":3159,"__typename":811,"text":3160},"101390903","## Frequently asked questions about virtual meeting best practices\n\n\n### What are the benefits of a virtual meeting?\n\nVirtual meetings don’t just make remote working possible, they’re fantastic for engaging participants and driving team collaboration. With virtual meetings, you can use interactive features like screen sharing, live polls, and question upvotes to get people involved and working together.\n\n### What are the do and don'ts of virtual meetings?\n\nYou can get the best out of your virtual meetings by following these simple tips:\n\n1. Organize a carefully timed agenda before the meeting\n2. Give everyone the chance to speak at the start\n3. Take regular breaks\n4. Use body language to show you’re engaged in the conversation\n5. Avoid any background noise and place yourself on mute when not speaking\n6. Close your meeting by summarizing all the main points\n7. Share a replay of the virtual meeting with all the participants\n\n### What makes a virtual meeting successful?\n\nVirtual meetings are most successful when everyone is engaged in the discussion points and has the opportunity to make a tangible contribution. Interactive engagement features help your participants collaborate, so use a video engagement platform for the best virtual meetings.",{"id":3162,"alt":36,"height":3163,"url":3164,"width":3165},"39260990",952,"https://livestorm.imgix.net/1127/1643314372-featured-1.jpg",1900,"2022-01-31",[],"Don’t go off on tangents and run overtime! Use these best practices to have fantastic virtual meetings that your team can look forward to.",[3170],{"id":3171,"contentData":3172},"100261786",{"@context":1143,"@type":1144,"mainEntity":3173},[3174,3178,3182],{"@type":1147,"name":3175,"acceptedAnswer":3176},"What are the benefits of a virtual meeting?",{"@type":1150,"text":3177},"Virtual meetings don’t just make remote working possible, they’re fantastic for engaging participants and driving team collaboration. With virtual meetings, you can use interactive features like screen sharing, live polls, and question upvotes to get people involved and working together.",{"@type":1147,"name":3179,"acceptedAnswer":3180},"What are the do and don'ts of virtual meetings?",{"@type":1150,"text":3181},"You can get the best out of your virtual meetings by following these simple tips: Organize a carefully timed agenda before the meeting Give everyone the chance to speak at the start Take regular breaks Use body language to show you’re engaged in the conversation Avoid any background noise and place yourself on mute when not speaking Close your meeting by summarizing all the main points Share a replay of the virtual meeting with all the participants",{"@type":1147,"name":3183,"acceptedAnswer":3184},"What makes a virtual meeting successful?",{"@type":1150,"text":3185},"Virtual meetings are most successful when everyone is engaged in the discussion points and has the opportunity to make a tangible contribution. Interactive engagement features help your participants collaborate, so use a video engagement platform for the best virtual meetings.","Virtual Meeting Best Practices: 11 Tips for Effective Meetings",{"id":3188,"alternativeVersions":3189,"_locales":3192,"_publishedAt":2846,"_updatedAt":3193,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":3194,"blogPostAuthor":3196,"cluster":3198,"content":3207,"coverImage":36,"coverWithImgix":3283,"bottomContentOffer":166,"date":3288,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":3289,"relatedPillarPage":166,"seoDescription":3290,"sidebarContentCard":166,"structuredData":3291,"subtitle":3290,"title":3356,"slug":3191},"121936886",[3190],{"locale":756,"value":3191},"host-virtual-town-hall-meeting",[756],"2025-08-17T18:24:21+02:00",[3195],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":3197,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":3199,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":3200,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":3201,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":3202,"coMarketing":166,"ebook":3203,"image":3204,"resourceType":3205,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":3206,"name":554},{"id":410,"name":411},[3208,3211,3217,3220,3226,3229,3232,3235,3238,3243,3246,3254,3257,3260,3268,3271,3274,3280],{"id":3209,"__typename":811,"text":3210},"121936899","The shift to remote working means there’s no limit on your access to global talent - but it comes at a price. It can be harder to create a sense of community when employees only interact online. And how do you communicate key updates in an engaging way?\n\nOne solution is to hold a virtual town hall meeting. But first, you need to know what it is and how you can avoid contributing to “Zoom fatigue” with yet another online meeting. In this article, we’ll explore the importance of virtual town hall meetings and give you tips for hosting one successfully.\n\n\n## What is a **virtual town hall meeting?**\n\nA virtual town hall meeting is an online, company-wide event, usually hosted by someone on the leadership team. **It’s used to keep everyone who is [working from home](https://livestorm.co/blog/challenges-benefits-working-home) updated about company news, developments, and performance.** It can also be used to nurture company culture and build community among remote teams.\n\nIdeally, virtual town halls encourage two-way communication between employees and management, and will have plenty of opportunities for interactivity through Q&A sessions, live chat, polls, and breakout rooms.",{"id":3212,"__typename":833,"image":3213},"121937141",{"id":3214,"alt":3215,"height":897,"url":3216,"width":899},"TsNy7EbWSduwjYyXS_nHdw","pharmaceutical meeting planning with a team","https://livestorm.imgix.net/1127/1729513306-pharmaceutical-meeting-planning.jpg",{"id":3218,"__typename":811,"text":3219},"121937142","## What’s the difference between a **virtual town hall meeting and other internal business meetings?**\n\nOnline town halls are similar to some other internal business meetings, like [all-hands meetings](https://livestorm.co/blog/host-all-hands-meeting), as they’re open to all employees and communicate company-wide updates. However, most [internal communications](https://livestorm.co/use-cases/webinar-internal-communications) meetings are tailored to smaller departments or teams and focus on specific projects or decisions. \n\nFor example, virtual town hall meetings are very different from [huddle rooms](https://livestorm.co/blog/huddle-room), which usually only allow for up to six participants. Virtual town hall meetings are usually company-wide and cover a wide range of topics relevant to employees, like company performance, business updates, plans, and policy changes.\n\n\n## What are the **benefits of a virtual town hall meeting** for your team?\n\nVirtual town halls are an important part of many companies’ internal communications strategy and have several benefits:\n\n\n\n* **Cost savings**. Since you’re meeting online, you don't need to spend on venues, airfares, hotels, or refreshments. With reliable [internal communication software](https://livestorm.co/use-cases/webinar-internal-communications), your employees can enjoy the same experience from the comfort of their homes (with access to their own snacks). \n* **Company alignment**. You can use town hall meetings to communicate your organization’s mission, vision, and long-term goals. This helps align teams to collaborate effectively. It’s also an opportunity to reinforce company culture and values, reflected in the team meeting agenda. \n* **Employee engagement.** Virtual town halls give employees a forum to share their thoughts and ideas. Be sure to highlight when their feedback has been implemented - this helps employees feel valued and invested in the company.\n* **Connection and community building**. Transparency and two-way dialogue help build trust, empathy, and a sense of community and bridge the “us-and-them” divide between employees and management.",{"id":3221,"__typename":833,"image":3222},"121937143",{"id":3223,"alt":36,"height":3224,"url":3225,"width":899},"48450172",675,"https://livestorm.imgix.net/1127/1664461389-online-meeting-platform.jpg",{"id":3227,"__typename":811,"text":3228},"121937144","## **What’s the format** of a virtual town hall meeting?\n\nThere's no one-size-fits-all format for online town halls. The [team meeting agenda](https://livestorm.co/blog/team-meeting-agenda) depends on the specific goals you want to achieve. You can get creative and design your own structure or use our favorite town hall agenda:\n\n\n\n1. Kick-off\n2. Goals and progress\n3. Company updates \n4. Quick Q&A session\n5. Interactive segment\n6. Closing remarks\n\n\n### **1. Kick-off**\n\nSetting the tone and energy at the start of your virtual town hall is like starting a concert with a killer guitar solo — it gets everyone pumped and ready for an epic ride! You can start with a short video clip, share a personal story, a [virtual](https://livestorm.co/blog/virtual-team-building) team-building activity, or host fun ice-breaker activities for a more [engaging virtual event](https://livestorm.co/blog/engaging-virtual-events).\n\n\n### **2. Goals and progress**\n\nShare your team's milestones and share insights on the company’s current performance. You can create a virtual map that shows the company's journey toward its goals or use an interactive graph that illustrates the progress made in key performance indicators (KPIs). It’s also an opportunity to motivate and celebrate employee achievements (big or small).\n\n\n### **3. Company updates**\n\nIn a virtual town hall, you can provide employees with updates from every department. This can include product launches, changes in strategy, new employees, and any other upcoming initiatives. For example, you can have a panel discussion where heads of different departments share updates and insights.\n\n\n### **4. Quick Q&A session**\n\nEncourage two-way communication from employees to increase engagement and make everyone feel heard. Have a Q&A session where you take questions from participants and answer them on the spot. Request employees to submit their questions ahead of time so you can prepare answers or provide resources in advance.\n",{"id":3230,"__typename":811,"text":3231},"146474847","### **5. Interactive segment** \n\nUse this opportunity to share ideas and try to solve a specific problem. You can use interactive tools like polls, and whiteboards to facilitate brainstorming. You can also use virtual team-building activities to get everyone engaged and relaxed. \n\n**Pro tip:** Use [Miro](https://livestorm.co/integrations/miro) to add whiteboards to your town hall meeting.",{"id":3233,"__typename":833,"image":3234},"121937145",{"id":1370,"alt":1371,"height":1372,"url":1373,"width":1374},{"id":3236,"__typename":811,"text":3237},"121937146","### **6. Closing remarks**\n\nThe finale of your virtual town hall is as important as the beginning. Wrap up by thanking everyone for their participation and summarizing key takeaways for the day. You can also share resources that employees can refer to, such as a video recording of the meeting or a transcription. \n\n\n## **Virtual town hall** meeting agenda template\n\nHere’s a sample virtual town hall meeting agenda you can steal.\n\n\n### **Quarterly virtual town hall** \n\n**Attendees:** All\n\n**Date:** [Time and date]\n\n**Duration:** 1 hour \n\n\n##### **Kick-off [10 minutes]**\n\n\n\n* Arrival and icebreakers\n\n\n##### **Who we are [5 minutes]**\n\n\n\n* Company values\n* Core value proposition\n* Current goals and objectives\n\n\n##### **General announcements [10 minutes]**\n\n\n\n* Company updates\n* New team members and role changes\n\n\n##### **Departmental updates [15 minutes]**\n\n\n\n* Operations and HR\n* Marketing\n* [Department 1]\n* [Department 2]\n\n\n##### **Wins [10 minutes]**\n\n\n\n* [Employee name 1]\n* [Employee name 2]\n* [Employee name 3]\n\n_Nominate your team members for shoutouts by emailing [insert email address] by [insert date]._\n\n\n##### **Any other business [10 minutes]**\n\n\n\n* [Agenda point 1]\n* [Agenda point 2]\n* [Agenda point 3]",{"__typename":2418,"id":3239,"heading":3240,"paragraph":3241,"callToAction":3242},"146474814","Run trouble-free and secure online events","Meet the first webinar platform that makes hybrid and remote work simple.",{"id":64,"slot":65,"slug":66},{"id":3244,"__typename":811,"text":3245},"121937197","## How do you **organize a virtual town hall meeting?**\n\nOrganizing a virtual town hall meeting is much like planning any other event. Here’s a checklist to get you started: \n\n\n\n1. **Create an agenda.** Establish what you want to cover, set [virtual meeting etiquette](https://livestorm.co/blog/virtual-meeting-etiquette), and select speakers from different departments accordingly. You can survey employees beforehand to see what they want or invite questions in advance.\n2. **Assign a host.** It’s their job to moderate and keep the meeting on track, so they should be experienced in [public speaking](https://livestorm.co/blog/public-speaking) and crowd management.\n3. **Schedule your event**. Set a date and create your event in your [virtual event platform](https://livestorm.co/blog/best-virtual-event-platforms). If you’re using Livestorm, you can create a branded registration page and automate email invitations and reminders.\n4. **Promote the event**. Share the event links on your internal communications channels. For example, use Slack to share event details internally.\n5. **Gather presentations and organize a rehearsal for speakers**. A key feature of virtual town halls is the employee-to-management Q&A section, so this is a good time to prepare for tough questions.\n6. **Test the technology during rehearsals**. Make sure everyone has a high-speed internet connection and can access the meeting and share their screen. Use a browser-based platform so your attendees don’t need to make an account or install an app to attend.\n7. **Send automated reminders.** A day before the event, send out a reminder with the links to the event. Use automated emails to update participants on any last-minute changes or additions to the agenda.\n8. **Record the event**. On the day, record the meeting to share it with participants after the event.\n9. **Collect event feedback**. Send out surveys or follow-up emails to get feedback about the event and analyze your engagement analytics",{"id":3247,"__typename":833,"image":3248},"121937198",{"id":3249,"alt":3250,"height":3251,"url":3252,"width":3253},"48450159","internal communication platform",408,"https://livestorm.imgix.net/1127/1664461224-ot2.jpg",612,{"id":3255,"__typename":811,"text":3256},"121937199","## How can you **keep a virtual town hall meeting engaging?**\n\nRemote teams spend a lot of time in virtual meetings, so [engaging your audience](https://livestorm.co/blog/engage-your-audience-with-miro-whiteboards) is more important than ever. Here’s how: \n\n\n\n1. Use an interactive video engagement platform\n2. Use icebreakers\n3. Invite a guest MC\n4. Use clearly defined segments\n5. Leverage breakout rooms\n6. Celebrate employees\n7. Make time fo activities\n8. Leave key announcements till the end\n\n\n### **1. Use an interactive video engagement platform**\n\nVirtual town halls are all about two-way communication, so use a platform that has plenty of interactive features like breakout rooms, live polls, and integrations with the communication tools you already use. \n\n**Pro tip:** You might think emoji reactions and chat tabs are just a bit of fun, but encouraging everyone to participate in a way that suits them is far better than leaving them to listen passively (and zone out…)\n\n\n### **2. Use icebreakers**\n\nSet the tone at the start of the meeting with fun icebreakers that let them know this isn’t just another tedious, top-down meeting. Try asking employees to share something they love, announcing the results of company competitions, or holding a [virtual background](https://livestorm.co/virtual-background-library) challenge.\n\n\n### **3. Invite a guest MC**\n\nMake a change from the same old management faces by inviting another employee or external speaker to host the meeting. It’s fun and motivating for employees to see one of their own “on the other side,” and it should encourage them to join in.\n\n\n### **4. Use clearly defined segments**\n\nAttention spans are shorter online, so keep your agenda points concise and your content interesting. Have a clear start and end to each section, and incorporate breaks into longer meetings. Physically moving around gets the blood flowing to the brain again and ensures employees come back fresh and ready to participate.\n\n\n### **5. Leverage breakout rooms** \n\nSplit attendees into smaller groups for more focused discussions, problem-solving, or brainstorming sessions. You can use breakout rooms to address specific topics or issues that may not be relevant to the entire group. You can automatically assign attendees to breakout rooms so they can automatically switch back to the main room. \n",{"id":3258,"__typename":811,"text":3259},"121937201","### **6. Celebrate employees**\n\nShouting out individual wins and praising great performance shows employees that they’re valued. And for those who don’t get a mention, it gives them something to aim for next time. Rather than clapping as you would in person, encourage attendees to use emoji reactions during shoutouts to make this a fun, supportive experience.\n\n\n### **7. Make time for activities**\n\nActivities like games and quizzes break up the monotony of listening to presentations and get everyone participating actively. After all, a bit of healthy competition never did anyone any harm!\n\n\n### **8. Leave key announcements til the end**\n\nWhen you front-load the meeting with the important stuff, there’s less incentive for employees to stay till the end. Keep the juicy announcements — like updates on incentives, holidays, or bonuses — til the end to keep them engaged all the way through.",{"id":3261,"__typename":833,"image":3262},"146379629",{"id":3263,"alt":3264,"height":3265,"url":3266,"width":3267},"49150744","Woman from upper management wrapping-up an online town hall meeting",807,"https://livestorm.imgix.net/1127/1675887658-woman-from-upper-management-wrapping-up-an-online-town-hall-meeting.jpg",1226,{"id":3269,"__typename":811,"text":3270},"146379630","## What tools should you use to **host a virtual town hall meeting?**\n\nA high-quality virtual event platform should be the cornerstone of your [internal communication software and tools](https://livestorm.co/blog/internal-communication-software-tools) stack. There are several options for virtual town hall software, like Google Meet, Microsoft Teams, or Zoom. But they often lack engagement features and tend to require participants to have an account or install software, which is a barrier to participation.\n\n**Opt for a browser-based video engagement platform that’s packed with features to keep people engaged–reaction emojis, polls, surveys, and live chat.** Choose software that integrates with all the other tools you need for streamlined event management and hosting:\n\n\n\n* **Typeform** to send pre-meeting surveys, build your attendee list, and create new registrants automatically\n* **Mailchimp** to sync webinar attendees with your email lists\n* **A timer plugin** to keep everything running on schedule\n* **Our Handouts plugin** to share downloadable materials during the event\n* **Google Analytics** to monitor traffic from your custom event view\n* **Slack** to set up alerts when someone registers, and when the event is about to start\n\n\n## How do you know if your virtual **town hall meeting is successful?**\n\nYou can measure the success of your virtual town hall meeting by sending an anonymous survey to ask for feedback afterward. You can also check your event analytics for registrations, attendance, participation, and interaction rates.",{"id":3272,"__typename":811,"text":3273},"121937203","## **Virtual town hall adjourned!**\n\nVirtual town hall meetings are like a virtual potluck dinner party for your company — it's a way for everyone to come together, share their thoughts and ideas, and catch up on the latest news. It’s all about building a community and encouraging cohesion between teams.\n\nBe sure to combat screen fatigue with two-way communication, fun icebreakers, and lots of opportunities to provide feedback and ask questions. And don’t forget, you need a well-rounded internal communication tool that encourages employee engagement throughout your virtual town hall.",{"id":3275,"__typename":833,"image":3276},"121937204",{"id":3277,"alt":3278,"height":1674,"url":3279,"width":1676},"42490919","Co-workers on online town hall","https://livestorm.imgix.net/1127/1645469661-priscilla-du-preez-xkkcui44im0-unsplash.jpg",{"id":3281,"__typename":811,"text":3282},"121937205","## **Frequently asked questions** about virtual town hall meetings\n\n\n### **How often should a company host a virtual town hall meeting?**\n\nHow often your company holds a town hall meeting will depend on how much news there is to share. For example, monthly meetings can keep employees updated on your company's progress, while quarterly or bi-annual meetings can be used to discuss long-term plans and strategies. \n\n\n### **Can you hold a virtual town hall meeting over Zoom?**\n\nYou can hold a virtual town hall meeting over Zoom and other browser-based video engagement platforms like Livestorm. Features like large meeting capacity, screen sharing, breakout sessions, recording, polls, and Q&A ensure that your attendees are engaged.\n\n\n### **What should you prepare for a virtual town hall meeting?**\n\nFor a virtual town hall meeting, you should prepare an agenda and presentations and set up an event page with a registration form. You may also want to include videos and visuals.\n\n\n### **How should you promote a virtual town hall meeting?**\n\nYou can promote a virtual town hall meeting over your company’s internal communications channels, like Slack, email, or social media.\n\n\n### **What do you discuss in a town hall meeting?**\n\nYou can discuss a variety of topics like company performance, future plans, changes in policies, updates on projects, employee feedback, community concerns, and other attendee-related topics. \n\n\n### **What is the best way to communicate with a large amount of people?**\n\nThe best way to communicate with a large number of people is through a virtual town hall meeting, where the company can share its message live and engage the audience in real-time through interactive features such as polls, Q&A sessions, and breakout rooms. \n\n\n### **What’s the difference between a virtual town hall and a physical town hall meeting?**\n\nThe difference between a virtual town hall and a physical town hall is that virtual town hall meetings are held online and can be accessed remotely, while physical town hall meetings are held in person at the office or in a converence center. Virtual town hall meetings use webinar and virtual event platforms with interactive features, while physical town hall meetings rely on in-person interactions and face-to-face discussions.",{"id":3284,"alt":3285,"height":3286,"url":3287,"width":2006},"46782887","How to Host a Virtual Town Hall Meeting in 2022",1281,"https://livestorm.imgix.net/1127/1653936608-how-to-host-a-virtual-town-hall-meeting-in-2022.jpg","2022-06-02",[],"Learn the secrets to successful virtual town hall meetings with best practices on etiquette, team-building activities, Q&A sessions, and interactive segments.",[3292],{"id":3293,"contentData":3294},"121937734",{"@context":1143,"@type":1144,"mainEntity":3295},[3296,3300,3304,3308,3312,3316,3320,3324,3328,3332,3336,3340,3344,3348,3352],{"@type":1147,"name":3297,"acceptedAnswer":3298},"What is a virtual town hall meeting?",{"@type":1150,"text":3299},"A virtual town hall meeting is an online, company-wide event, usually hosted by someone on the leadership team. It’s used to keep everyone who is working from home updated about company news, developments, and performance. It can also be used to nurture company culture and build community among remote teams. Ideally, virtual town halls encourage two-way communication between employees and management, and will have plenty of opportunities for interactivity through Q&A sessions, live chat, polls, and breakout rooms.",{"@type":1147,"name":3301,"acceptedAnswer":3302},"What’s the difference between a virtual town hall meeting and other internal business meetings?",{"@type":1150,"text":3303},"Online town halls are similar to some other internal business meetings, like all-hands meetings, as they’re open to all employees and communicate company-wide updates. However, most internal communications meetings are tailored to smaller departments or teams and focus on specific projects or decisions. \n For example, virtual town hall meetings are very different from huddle rooms, which usually only allow for up to six participants. Virtual town hall meetings are usually company-wide and cover a wide range of topics relevant to employees, like company performance, business updates, plans, and policy changes.",{"@type":1147,"name":3305,"acceptedAnswer":3306},"What are the benefits of a virtual town hall meeting for your team?",{"@type":1150,"text":3307},"Virtual town halls are an important part of many companies’ internal communications strategy and have several benefits: Cost savings. Since you’re meeting online, you don't need to spend on venues, airfares, hotels, or refreshments. With reliable internal communication software, your employees can enjoy the same experience from the comfort of their homes (with access to their own snacks). Company alignment. You can use town hall meetings to communicate your organization’s mission, vision, and long-term goals. This helps align teams to collaborate effectively. It’s also an opportunity to reinforce company culture and values, reflected in the team meeting agenda. Employee engagement. Virtual town halls give employees a forum to share their thoughts and ideas. Be sure to highlight when their feedback has been implemented - this helps employees feel valued and invested in the company. Connection and community building. Transparency and two-way dialogue help build trust, empathy, and a sense of community and bridge the “us-and-them” divide between employees and management.",{"@type":1147,"name":3309,"acceptedAnswer":3310},"What’s the format of a virtual town hall meeting?",{"@type":1150,"text":3311},"There's no one-size-fits-all format for online town halls. The team meeting agenda depends on the specific goals you want to achieve. You can get creative and design your own structure or use our favorite town hall agenda: Kick-off Goals and progress Company updates Quick Q&A session Interactive segment Closing remarks",{"@type":1147,"name":3313,"acceptedAnswer":3314},"How do you organize a virtual town hall meeting?",{"@type":1150,"text":3315},"Organizing a virtual town hall meeting is much like planning any other event. Here’s a checklist to get you started: Create an agenda. Establish what you want to cover, set virtual meeting etiquette, and select speakers from different departments accordingly. You can survey employees beforehand to see what they want or invite questions in advance. Assign a host. It’s their job to moderate and keep the meeting on track, so they should be experienced in public speaking and crowd management. Schedule your event. Set a date and create your event in your virtual event platform. Create a branded registration page and automate email invitations and reminders. Promote the event. Share the event links on your internal communications channels. Gather presentations and organize a rehearsal for speakers. A key feature of virtual town halls is the employee-to-management Q&A section, so this is a good time to prepare for tough questions. Test the technology during rehearsals. Make sure everyone has a high-speed internet connection and can access the meeting and share their screen. Use a browser-based platform so your attendees don’t need to make an account or install an app to attend. Send automated reminders. A day before the event, send out a reminder with the links to the event. Record the event. Collect event feedback. Send out surveys or follow-up emails to get feedback about the event and analyze your engagement analytics.",{"@type":1147,"name":3317,"acceptedAnswer":3318},"How can you keep a virtual town hall meeting engaging?",{"@type":1150,"text":3319},"Remote teams spend a lot of time in virtual meetings, so engaging your audience is more important than ever. Here’s how: Use an interactive video engagement platform Use icebreakers Invite a guest MC Use clearly defined segments Leverage breakout rooms Celebrate employees Make time fo activities Leave key announcements till the end",{"@type":1147,"name":3321,"acceptedAnswer":3322},"What tools should you use to host a virtual town hall meeting?",{"@type":1150,"text":3323},"A high-quality virtual event platform should be the cornerstone of your internal communication software and tools stack. There are several options for virtual town hall software, like Google Meet, Microsoft Teams, or Zoom. But they often lack engagement features and tend to require participants to have an account or install software, which is a barrier to participation. Opt for a browser-based video engagement platform that’s packed with features to keep people engaged–reaction emojis, polls, surveys, and live chat. Use a platform that integrates with all the other tools you need for streamlined event management and hosting: Typeform to send pre-meeting surveys, build your attendee list, and create new registrants automatically Mailchimp to sync webinar attendees with your email lists A timer plugin to keep everything running on schedule Google Analytics to monitor traffic from your custom event view Slack to set up alerts when someone registers, and when the event is about to start",{"@type":1147,"name":3325,"acceptedAnswer":3326},"How do you know if your virtual town hall meeting is successful?",{"@type":1150,"text":3327},"You can measure the success of your virtual town hall meeting by sending an anonymous survey to ask for feedback afterward. Check your event software for detailed analytics for registrations, attendance, participation, and interaction rates.",{"@type":1147,"name":3329,"acceptedAnswer":3330},"How often should a company host a virtual town hall meeting?",{"@type":1150,"text":3331},"How often your company holds a town hall meeting will depend on how much news there is to share. For example, monthly meetings can keep employees updated on your company's progress, while quarterly or bi-annual meetings can be used to discuss long-term plans and strategies.",{"@type":1147,"name":3333,"acceptedAnswer":3334},"Can you hold a virtual town hall meeting over Zoom?",{"@type":1150,"text":3335},"You can hold a virtual town hall meeting over Zoom and other browser-based video engagement platforms. Features like large meeting capacity, screen sharing, breakout sessions, recording, polls, and Q&A ensure that your attendees are engaged.",{"@type":1147,"name":3337,"acceptedAnswer":3338},"What should you prepare for a virtual town hall meeting?",{"@type":1150,"text":3339},"For a virtual town hall meeting, you should prepare an agenda and presentations and set up an event page with a registration form. You may also want to include videos and visuals.",{"@type":1147,"name":3341,"acceptedAnswer":3342},"How should you promote a virtual town hall meeting?",{"@type":1150,"text":3343},"You can promote a virtual town hall meeting over your company’s internal communications channels, like Slack, email, or social media.",{"@type":1147,"name":3345,"acceptedAnswer":3346},"What do you discuss in a town hall meeting?",{"@type":1150,"text":3347},"You can discuss a variety of topics like company performance, future plans, changes in policies, updates on projects, employee feedback, community concerns, and other attendee-related topics.",{"@type":1147,"name":3349,"acceptedAnswer":3350},"What is the best way to communicate with a large amount of people?",{"@type":1150,"text":3351},"The best way to communicate with a large number of people is through a virtual town hall meeting, where the company can share its message live and engage the audience in real-time through interactive features such as polls, Q&A sessions, and breakout rooms.",{"@type":1147,"name":3353,"acceptedAnswer":3354},"What’s the difference between a virtual town hall and a physical town hall meeting?",{"@type":1150,"text":3355},"The difference between a virtual town hall and a physical town hall is that virtual town hall meetings are held online and can be accessed remotely, while physical town hall meetings are held in person at the office or in a converence center. Virtual town hall meetings use webinar and virtual event platforms with interactive features, while physical town hall meetings rely on in-person interactions and face-to-face discussions.","How to Host a Virtual Town Hall Meeting",{"id":3358,"alternativeVersions":3359,"_locales":3362,"_publishedAt":3004,"_updatedAt":3363,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":3364,"blogPostAuthor":3366,"cluster":3368,"content":3377,"coverImage":36,"coverWithImgix":3453,"bottomContentOffer":166,"date":3458,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":3459,"relatedPillarPage":166,"seoDescription":3460,"sidebarContentCard":166,"structuredData":3461,"subtitle":3460,"title":3478,"slug":3361},"146898001",[3360],{"locale":756,"value":3361},"how-to-run-a-brainstorm-meeting",[756],"2025-08-17T17:00:38+02:00",[3365],{"id":1301,"name":694,"slug":695},{"id":2076,"avatar":3367,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":3369,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":3370,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":3371,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":3372,"coMarketing":166,"ebook":3373,"image":3374,"resourceType":3375,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":3376,"name":554},{"id":410,"name":411},[3378,3381,3384,3394,3397,3404,3407,3410,3413,3419,3422,3425,3428,3435,3438,3441,3447,3450],{"id":3379,"__typename":811,"text":3380},"146898093","The best meetings happen when everyone feels engaged, excited, and empowered to participate. But it isn't always easy to ensure everyone feels heard while making progress toward important goals.\n\n**All you need is a little preparation, some creative brainstorming session ideas, and a strong internal communication tool for more collaborative remote meetings**\n\nIn this article, you’ll find tips and a brainstorming meeting agenda template to turn \"brain-draining\" meetings into effective brainstorming sessions. ",{"id":3382,"__typename":811,"text":3383},"146898094","## **How to conduct a brainstorming session**: 13 ideas\n\n**With any brainstorming session, some people are excited to participate, while others are more hesitant.** It can be challenging to create a dynamic and supportive environment for productive meetings. \n\nTo help you keep up, we've divided these 13 action items into four sections:\n\n\n1. How to prepare for a brainstorming session\n2. How to kick off a brainstorming session\n3. Brainstorming techniques to keep the team engaged\n4. How to follow up after an effective brainstorming session\n\n\n### **How to prepare for a brainstorming session**\n\nStart by preparing an agenda and setting the tone so everyone feels confident to share ideas. Do it in this order: \n\n\n\n1- Choose an objective\n2- Create an agenda\n3- Set up your digital whiteboard\n4- Invite the right people\n\n\n#### **1. Choose an objective**\n\n**You can choose an objective by identifying a workflow blocker or KPI you want to address.** For example, if you want to increase sales, your objective is to generate ideas to improve sales processes or customer engagement. Setting a clear objective will help keep your team focused and ensure the session’s productivity. \n\n\n#### **2. Create an agenda**\n\nChoose a [meeting agenda template](https://livestorm.co/blog/meeting-agenda-templates) and customize it with the session's goals, timeline, and expected outcomes. The agenda should also include information about the materials needed, like handout docs, presentations, and ground rules for participation. \n\n**Allow enough time for each agenda item, and prioritize the topics based on their importance.** For example, if your objective is to generate ideas for a new product, your agenda can include:\n\n\n\n* Icebreaker activities to get the team warmed up [10 mins]\n* Recap of the target user or intended use case [5 mins]\n* Idea generation session [20 mins]\n* Review and selection of the most promising ideas [10 mins]",{"id":3385,"__typename":2560,"feature":3386},"146920206",{"id":3387,"imageOnlyUsedForWowFeatures":3388,"productAnnouncementBlockTitle":3392,"productAnnouncementBlockText":3393},"94297072",{"id":3389,"alt":3390,"height":2566,"url":3391,"width":2568},"47142825","Email cadences","https://livestorm.imgix.net/1127/1656604171-email-cadences.jpg","Put emails on auto-pilot","Send unlimited customized reminders and follow-up emails.",{"id":3395,"__typename":811,"text":3396},"146920207","#### **3. Set up your **digital** whiteboard**\n\nA digital whiteboard, like [Miro](https://livestorm.co/integrations/miro) or [Mural](https://livestorm.co/integrations/mural), is a powerful brainstorming tool that provides a space for team members to share ideas, offer feedback, and see a project’s big picture.\n\n**You can customize pre-existing whiteboard templates to fit your objectives by adding visuals like images, charts, and diagrams.** For example, you can use color-coded sticky notes to organize ideas by priority.\n\n**Pro tip:** Choose a whiteboard that integrates with your internal communication software so you can implement design thinking, mind mapping, and annotate boards together in real time.\n",{"id":3398,"__typename":833,"image":3399},"146898095",{"id":3400,"alt":3401,"height":3402,"url":3403,"width":899},"46990007","A Miro Whiteboard in a Livestorm brainstorming session",630,"https://livestorm.imgix.net/1127/1655457017-media-share-whiteboard-blog-2022.png",{"id":3405,"__typename":811,"text":3406},"146898096","#### **4. Invite the right people**\n\nInvite your team members based on the session objective. If you're brainstorming ideas for a product launch, you’ll need key people from the product design and marketing teams. \n\nNext, assign roles like a note-taker and a skilled facilitator who can keep the conversation focused and productive. You could also assign a devil's advocate to challenge assumptions and push the team toward generating ideas. \n\nFinally, use scheduling apps to find a time that works for everyone. Choose a tool that integrates with [Google Calendar](https://livestorm.co/integrations/google-calendar), [Outlook](https://livestorm.co/integrations/outlook), or [Calendly](https://livestorm.co/integrations/calendly) to sync calendars, avoid schedule conflicts, and give your team quick access to the relevant virtual brainstorms.\n",{"id":3408,"__typename":811,"text":3409},"146898098","### **How to kick off a brainstorming session**\n\nWhen working with different perspectives, your brainstorming session needs to foster open communication. Here’s how you can start on the right foot: \n\n\n\n5- Establish a few ground rules\n6- Show participants how to engage\n7- Communicate the session goals\n\n\n#### **5. Establish a few ground rules**\n\n**You don't want your session to spiral into a debate over personal opinions or biases.** Agreeing on some basic [virtual meeting etiquette](https://livestorm.co/blog/virtual-meeting-etiquette) will help set the tone of your meeting. Begin by explaining that there are no bad ideas and that everyone's input is valued. \n\nYour ground rules could include:\n\n\n\n* Everyone has to present at least one idea, no matter how off-the-wall it may seem\n* Respect everyone's ideas, even if you disagree with them.\n* Build on the ideas of others rather than shooting them down.\n* Avoid distractions like emails, Slack, and other notifications during the session.\n\n\n#### **6. Show participants how to engage**\n\nYou can only host [engaging online meetings](https://livestorm.co/blog/engaging-online-meetings) when your team feels involved and empowered to contribute their ideas using your brainstorming tools. Show your attendees how you want them to use:\n\n\n* **Live chat and Q&A** to share ideas, feedback, or comments\n* **Miro whiteboard** to share and organize ideas.\n* **Breakout rooms** for collaborative work between small groups\n* **Handouts plugin** to download resources, documents, or slides\n* **Emoji reactions** to share your sentiments\n",{"id":3411,"__typename":811,"text":3412},"146898100","#### **7. Communicate the session goals**\n\nYou’ve already established the objectives and meeting agenda. **Now you need to let your team members know why they’re there and what they’re expected to contribute.**\n\nSo, if you’re brainstorming for a new product, you can say: “Our objective is to generate 10 creative ideas that focus on new revenue streams, customer acquisition, and innovative partnerships. We want to develop three concepts that we can pitch to the CEO in the next quarter.”\n\nIt’s always a [best practice](https://livestorm.co/blog/virtual-meeting-best-practices) to communicate the overall objective of your brainstorming session. The more specific and actionable your goals are, the easier it’ll be for your team to share ideas.\n\n\n### **Brainstorming techniques to keep the team engaged**\n\nWhen you’re working with a distributed team, brainstorming sessions can be tricky. Everyone needs to feel that they have an equal opportunity to contribute. Here's how you can keep them engaged:\n\n\n\n8- Encourage everyone to participate\n9- Use breakout rooms\n10- Use timers\n11- Avoid analyzing ideas\n\n\n",{"id":3414,"__typename":833,"image":3415},"146898099",{"id":3416,"alt":3417,"height":1776,"url":3418,"width":1778},"49356876","7 Best Meeting Management Software For Super Efficient Workflows","https://livestorm.imgix.net/1127/1679341393-7-best-meeting-management-software-for-super-efficient-workflows.jpg",{"id":3420,"__typename":811,"text":3421},"146920250","#### **8. Encourage everyone to participate**\n\n**One of the challenges in virtual brainstorming sessions is ensuring everyone feels comfortable enough to speak up.** Use live chat to ask questions, share feedback, and acknowledge contributions.\n\nYou can also use the question upvote feature to get a sense of which ideas are most popular among your team. This way, you can address the most relevant questions in a structured setting.\n\n\n#### **9. Use breakout rooms**\n\nYour brainstorming software should have a built-in breakout room feature that allows you to set up as many rooms as you need, either manually or automatically. **Larger teams can be divided into breakout rooms to collaborate on one or more issues in more manageable groups.**\n\nThis gives everyone the opportunity to participate without feeling drowned out. And after a productive discussion, they can rejoin the main room and nominate a rep to present their ideas.",{"id":3423,"__typename":811,"text":3424},"146898102","#### **10. Use timers**\n\n**It's easy to get sidetracked when everyone’s bouncing ideas off of each other, but setting a timer can help keep the focus on one problem at a time.** For example, when tackling an issue, you can allocate five minutes for team members to write down as many ideas as possible. \n\nAfter the time’s up, the team can share ideas and move on to the next problem. This encourages quick and creative thinking without worrying about overthinking or getting bogged down in details.\n\n\n#### **11. Avoid analyzing ideas**\n\n**A common mistake that can derail the creative process is to analyze ideas too early.** Don’t spend the brainstorming session validating suggestions or shutting them down — you’ll make time for this later. Instead, encourage team members to share all ideas that come to mind — even if they seem wild or unconventional. Who knows? Maybe you’ll think of something unexpectedly brilliant.\n\n\n### **How to follow up after an effective brainstorming session**\n\nYou've just had an effective brainstorming session and have many fresh ideas to work with. But now what? You don't want to lose them in the shuffle. So, follow up with your team in two easy steps:\n\n\n\n12- Schedule an automatic email\n13- Share the session replay\n14- Communicate action steps \n\n\n#### **12. Schedule an automatic email**\n\n**In your follow-up email, include a summary of the ideas generated, any action steps that need to take place, and a timeline for when they should be completed.** Customize email templates and automate them to be sent out at appropriate times. This streamlines your team's workflow and frees up your time for other important tasks.",{"id":3426,"__typename":811,"text":3427},"146898123","#### **13. Share the session replay**\n\n**You want to keep the momentum going so that all the great ideas generated aren’t forgotten.** Most brainstorming tools can record your meetings, but you must remember to click the record button. Then, share the meeting recording and recap the session.",{"id":3429,"__typename":833,"image":3430},"146898124",{"id":3431,"alt":3432,"height":3433,"url":3434,"width":1778},"49291661","11 Daily Huddle Tips: How to Host Shorter Meetings and Boost Team Efficiency [+ Free Template]",854,"https://livestorm.imgix.net/1127/1678120405-11-daily-huddle-tips-how-to-host-shorter-meetings-and-boost-team-efficiency.jpg",{"id":3436,"__typename":811,"text":3437},"146898125","#### **14. Communicate action steps**\n\n**Once you’ve shared the session recording, it’s time to start assigning tasks and setting clear deadlines.** For example, if your team brainstormed ideas to improve customer service, you can assign different team members to take action steps, like creating a survey or developing a training program for customer service representatives. Check in regularly after the session to feedback on your team’s progress and address workflow blockers.\n\n## **Brainstorming meeting agenda template**\n\nTo help you plan your next session, we’ve created a brainstorming meeting agenda template based on Edward de Bono’s Six Thinking Hats framework. \n\nSix Thinking Hats encourages you to embody different perspectives during idea generation. Each perspective is represented by a colored hat:\n\n\n\n1. Facts (white)\n2. Emotions (red)\n3. Risks (black)\n4. Positive outcomes (yellow)\n5. Creativity (green)\n6. Organization (blue)\n\nYou can assign each “hat” to a different team member, but it’s better to give everyone the opportunity to contribute using every perspective. \n\n\n### **Six Thinking Hats agenda template**\n\nFeel free to customize this template and re-order the “hat” sequence to suit your needs.\n\n**Attendees:** [Employee names], [Line manager name]\n\n**Date:** [Time and date]\n\n**Duration:** 1.25 hours\n\n\n#### **Checking in [5 mins]**\n\n_How creative are you feeling today?_ \n\n[Quick poll]\n\n\n#### **Blue hat [5 mins]**\n\nEstablish the session objective.\n\n\n#### **White hat [5 mins]**\n\nExplain the facts and figures.\n\n\n#### **Green hat [15 mins]**\n\nGenerate new ideas without judgment. \n\n[Digital whiteboard]\n\n\n#### **Red hat [5 mins]**\n\n_Which ideas are your favorite? No justification is required._\n\n\n#### **Yellow hat [10 mins]**\n\n_How valuable are these ideas? What opportunities have revealed themselves?_\n\n\n#### **Black hat [10 mins]**\n\n_What risks or blockers have you encountered?_\n\n\n#### **Green hat [10 mins]**\n\nBuild on the ideas. \n\n_How can we increase their value or minimize risks?_\n\n\n#### **Blue hat [10 mins]**\n\nEstablish the next steps. \n\n_How will we execute these ideas? By when?_\n\n\n### **Brainstorming templates for a digital whiteboard**\n\nA meeting agenda is a good place to start, but it’s not everything. **You also need a well-designed whiteboard that encourages creativity, organization, and collaboration.**\n\nWe love Miro because it comes with plenty of digital whiteboard templates to spark creative thinking during your brainstorming sessions. On Miro, you’ll find templates like Six Thinking Hats, an idea funnel, a lotus diagram, and a mood board. \n\nHere’s how to use them: \n",{"id":3439,"__typename":913,"youtubeLink":3440},"146898128","https://www.youtube.com/embed/TLoeQH4UOsI",{"id":3442,"__typename":833,"image":3443},"146898129",{"id":3444,"alt":3401,"height":2149,"url":3445,"width":3446},"49295941","https://livestorm.imgix.net/1127/1678209353-miro-six-thinking-hats-template.jpg",1355,{"id":3448,"__typename":811,"text":3449},"146898130","## Ready, set, **brainstorm!**\n\nThe success of your brainstorming session is defined by your team’s engagement. To create an environment that promotes free-flowing ideas, start with:\n\n\n* **Preparation.** Choose a session objective, set a clear agenda, and invite the right people. \n* **Kicking it off.** Set a few ground rules and communicate the session goals. \n* **Keep them engaged.** Use breakout rooms and timers and encourage participation. \n* **Follow up.** Schedule automated emails, send session replays, and confirm action steps. ",{"id":3451,"__typename":811,"text":3452},"146898131","## **Frequently asked questions** about how to run a brainstorm meeting\n\n\n### **What is an example of brainstorming?** \n\nAn example of brainstorming is when a group of people come together to generate ideas for something like “webinar topics” or “virtual marketing events”. Brainstorming can be done in person or virtually, and it can be used to solve problems, create strategies, or develop new product ideas and services.\n\n\n### **What should be avoided in brainstorming?** \n\nWhen brainstorming, you should avoid criticizing or judging ideas. This can break creativity and discourage people from making suggestions. You should avoid trying to analyze ideas during the brainstorming session. It’s best to focus on generating ideas - you can set aside time for analyzing them after.\n\n\n### **What are the 7 rules of brainstorming?**\n\nThe seven rules of brainstorming are outlined in _Applied Imagination_ by Alex Osborn: \n\n\n\n* Focus on quantity, not quality — generate as many ideas as possible\n* Withhold judgment and criticism of ideas\n* Welcome wild and unusual ideas\n* Build on the ideas of others\n* Combine and improve upon existing ideas\n* Be visual — create images to accompany ideas\n* Go for \"unexpected\" solutions and solutions that go against the grain.",{"id":3454,"alt":3455,"height":3456,"url":3457,"width":1778},"49296047","How to Run a Brainstorming Meeting 13 Tips For Creative Teamwork",720,"https://livestorm.imgix.net/1127/1678212161-how-to-run-a-brainstorming-meeting-13-tips-for-creative-teamwork.jpg","2023-03-21",[],"Discover tips for effective brainstorming sessions that engage your team and generate ideas. Plus, a free template to help you run effective brainstorming.",[3462],{"id":3463,"contentData":3464},"146898267",{"@context":1143,"@type":1144,"mainEntity":3465},[3466,3470,3474],{"@type":1147,"name":3467,"acceptedAnswer":3468},"What is an example of brainstorming?",{"@type":1150,"text":3469},"An example of brainstorming is when a group of people come together to generate ideas for something like “webinar topics” or “virtual marketing events”. Brainstorming can be done in person or virtually, and it can be used to solve problems, create strategies, or develop new product ideas and services.",{"@type":1147,"name":3471,"acceptedAnswer":3472},"What should be avoided in brainstorming?",{"@type":1150,"text":3473},"When brainstorming, you should avoid criticizing or judging ideas. This can break creativity and discourage people from making suggestions. You should avoid trying to analyze ideas during the brainstorming session. It’s best to focus on generating ideas - you can set aside time for analyzing them after.",{"@type":1147,"name":3475,"acceptedAnswer":3476},"What are the 7 rules of brainstorming?",{"@type":1150,"text":3477},"The seven rules of brainstorming are outlined in Applied Imagination by Alex Osborn: Focus on quantity, not quality — generate as many ideas as possible Withhold judgment and criticism of ideas Welcome wild and unusual ideas Build on the ideas of others Combine and improve upon existing ideas Be visual — create images to accompany ideas Go for unexpected solutions and solutions that go against the grain.","How to Run a Brainstorming Meeting: 13 Tips For Creative Teamwork",{"id":3480,"alternativeVersions":3481,"_locales":3488,"_publishedAt":3004,"_updatedAt":3489,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":3490,"blogPostAuthor":3492,"cluster":3494,"content":3503,"coverImage":36,"coverWithImgix":3648,"bottomContentOffer":166,"date":2229,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":3651,"relatedPillarPage":166,"seoDescription":3652,"sidebarContentCard":166,"structuredData":3653,"subtitle":3652,"title":3679,"slug":3485},"142927049",[3482,3484,3486],{"locale":2060,"value":3483},"beste-online-meeting-apps",{"locale":756,"value":3485},"best-online-meeting-apps",{"locale":2065,"value":3487},"mejores-aplicaciones-de-reuniones-on-line",[756,2065,2060],"2025-08-17T16:24:45+02:00",[3491],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":3493,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":3495,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":3496,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":3497,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":3498,"coMarketing":166,"ebook":3499,"image":3500,"resourceType":3501,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":3502,"name":554},{"id":410,"name":411},[3504,3507,3510,3513,3521,3524,3532,3535,3543,3546,3554,3557,3563,3566,3573,3576,3584,3587,3595,3598,3606,3609,3617,3620,3628,3631,3634,3637,3640,3643,3645],{"id":3505,"__typename":811,"text":3506},"142927096","Maybe you’re looking for a virtual meeting platform that lets you host video conferences and sales calls. Or maybe you want a tool for public-facing events like webinars, and customer training.\n\nEither way, you have a *lot* of meeting apps to consider. We narrowed down the list to 11 of the best online meeting platforms so you can compare features, benefits and pricing—and choose the right one for your needs.\n\n## Top features to look for in virtual meeting software\n\nTo host [effective meetings](https://livestorm.co/blog/virtual-meeting-best-practices), you need to schedule, host, and analyze the event. Look for an all-in-one tool with these features:\n\n* **Meeting automation.** If you’re in sales or marketing, chances are you’re having the same conversations over and over again. Depending on the software, you could automate part of your event, play attendees a video, and join a few minutes later to answer questions.\n* **Calendar integrations.** Access your team’s calendars to avoid getting double booked. With a [calendar integration](https://livestorm.co/integrations/google-calendar), you can also book meetings faster and add access meeting information right from the calendar app.\n* **Recurring meetings.** Calendars usually let you create [recurring events](https://support.livestorm.co/article/73-recurring-events), but not all video conferencing tools do. Look out for this feature when you choose a meeting management tool as it will help you reduce time spent on event creation.\n* **Live engagement features.** Meetings aren’t supposed to be one-way broadcasts. But you can’t have everyone speaking at the same time either. Engagement features promote interaction in an organized manner via polls, [Q&A tabs](https://livestorm.co/use-cases/live-qas), or on-screen timers.\n* **Breakout rooms.** Organize people into smaller groups and send them to separate rooms for better engagement. Breakout spaces are great for providing a less intimidating environment for sharing ideas and promoting face-to-face collaboration online.\n* **File sharing and digital whiteboards.** Achieve better engagement by using a virtual whiteboard that allows attendees to share their thoughts on screen in real time. You can also collaborate by sharing files in-app and giving everyone the same level of context.\n* **Post-meeting engagement features.** Make team meetings more accessible by sharing the call recording and encouraging anyone who missed it to watch later. This helps increase attendance and engagement rates.\n* **Analytics.** Did your video conference meet the goals your team set? The best internal communication platforms offer data like contact records, participation information, and chat analytics.",{"id":3508,"__typename":833,"image":3509},"PwtuKMosT0evXJml4dCvtQ",{"id":3263,"alt":3264,"height":3265,"url":3266,"width":3267},{"id":3511,"__typename":811,"text":3512},"N4uZd-P2SGm7w3gyS82dWw","## 11 Best **virtual meeting platforms** in 2025\n\nThere are hundreds of video conferencing platforms to choose from. Here are the top 11 to consider in 2025:\n\n1. Livestorm - Best for enterprise\n2. Webex - Best for multinational companies\n3. Microsoft Teams - Best option for the Microsoft ecosystem\n4. Google Meet - Best option for the Google ecosystem\n5. Slack - Best for meeting instantly\n6. Zoom - Best for individuals\n7. Whereby - Best for video-driven companies\n8. ClickMeeting - Best for huge online events\n9. Yammer - Best for broadcasting company events\n10. Adobe Connect - Best for custom visual designs\n11. GoTo Meeting - Best for on-the-go meetings\n\n\n### 1. **Livestorm** - Best webinar platform for enterprise\n\n**Livestorm is the one platform you need to host webinars, training sessions, and employee onboarding sessions.** Create registration pages, manage engagement, and review analytics after virtual events.",{"id":3514,"__typename":833,"image":3515},"142927097",{"id":3516,"alt":3517,"height":3518,"url":3519,"width":3520},"48630990","company meeting on the video meeting app Livestorm",775,"https://livestorm.imgix.net/1127/1666643358-01-livestorm-online-meeting.jpg",1086,{"id":3522,"__typename":811,"text":3523},"142927098","#### **Main features and benefits**\n\n\n* **Easy access for external attendees.** Since Livestorm is browser-based, anyone can join without needing to download any applications.\n* **Automatic recordings.** You can automatically record webinars, onboarding sessions, and training — and share recordings via email after the event. \n* **Custom branding.** Customize the entire event to amplify your brand and look professional.\n* **CRM integrations.** Integrate with CRM systems like [Pipedrive](https://livestorm.co/integrations/pipedrive) and [Hubspot](https://livestorm.co/integrations/hubspot) to track attendees.\n* **In-app interactivity.** Livestorm comes with several functions for people to participate and engage. These include Q&As, polls, timers, emoji reactions, breakout spaces, and virtual whiteboards.\n\n\n#### **Star feature: Breakout rooms**\n\nBreakout rooms split attendees into smaller groups to spur collaboration. These rooms can be chosen randomly or manually, and users have access to the [virtual background library](https://livestorm.co/virtual-background-library) to stand out in breakout sessions.\n\n\n#### **Why users like Livestorm**\n\nLivestorm users love that they can save time and easily scale communications with stakeholders via webinars, training sessions, and marketing events.\n\n*“Livestorm helped us scale our training program tremendously from 15 sessions a week to about 32, while also freeing up a significant chunk of time internally.”* said Nick DeSimone, Customer Education Lead at [Workable](https://livestorm.co/customers/workable).\n\n\n#### **Pricing**\n\nLivestorm is free to use for small teams (up to 30 attendees) hosting 20-minute meetings. Then, pricing starts at $1,250 per year for 1,000 yearly active contacts. Large businesses and enterprises require a custom quote.\n\n\n### 2. **Webex** - Best meeting app for multinational companies\n\n**Using Cisco's Webex video conferencing app, you can easily connect online attendees with people in physical conference rooms that have Cisco technology.** This app offers real-time translation captioning from 13 different languages so you can have multilingual conversations smoothly. ",{"id":3525,"__typename":833,"image":3526},"142927099",{"id":3527,"alt":3528,"height":3529,"url":3530,"width":3531},"48630991","team meeting on the virtual meeting app Webex",940,"https://livestorm.imgix.net/1127/1666643389-02-webex-virtual-video-conference.jpeg",1676,{"id":3533,"__typename":811,"text":3534},"142927100","#### **Main features and benefits**\n\n\n\n* **Background noise reduction.** Webex does a great job reducing distracting sounds when someone is speaking. This increases the quality of the video call.\n* **Hand gesture recognition.** Webex offers a really exciting functionality that recognizes hand movement and sends out live reactions.\n* **Personalized layout.** All meeting attendees can move and arrange their meeting layout so they can choose who to see on their screens. \n\n\n#### **Star feature: Real-time translation**\n\nOne of the most unique features that Webex has to offer is its ability to translate over 13 spoken languages into written captions of over 100 languages. If you’re comparing [Webex vs Livestorm](https://livestorm.co/webinar-software-comparison/livestorm-vs-webex), that’s one feature we don’t offer - but our pricing plans are generally more affordable. \n\n\n#### **Why users like Webex**\n\nUsers enjoy using Webex because it makes their teams more productive and efficient.\n\n_“We are seeing as much as 60-70% reduction in the amount of time it takes to make decisions. Problems are resolved before construction begins and this helps our teams deliver projects faster, optimize costs, and better satisfy clients,”_ says Tomislav Žigo, Chief Technology Officer at Clayco.\n\n\n#### **Pricing**\n\nWebex offers a free plan for meetings up to 40 minutes long with up to 100 attendees. For business plans, pricing begins at $144 per user per year.\n\nHowever, it's important to note that Webex prices its Meet, Call, Webinars, and Events suites separately. If you want to host webinars and meetings, you'll need to pay for both solutions.\n\n\n### 3. **Microsoft Teams** - Best option for the Microsoft ecosystem\n\n**Microsoft Teams mixes immediate chat communication with hosting team and one-to-one meetings.** This platform makes it easy for colleagues to jump on a quick call or to plan a company-wide web conferencing event.",{"id":3536,"__typename":833,"image":3537},"142927101",{"id":3538,"alt":3539,"height":3540,"url":3541,"width":3542},"48630995","PowerPoint presentation on the most popular team meeting apps, Microsoft Teams",884,"https://livestorm.imgix.net/1127/1666643416-03-microsoft-teams-video-conference-powerpoint-presentation.jpg",1545,{"id":3544,"__typename":811,"text":3545},"142927102","#### **Main features and benefits**\n\n\n\n* **Contact status information.** This platform shows the availability of each one of your colleagues. You can see if they’re available, away, busy, or sharing their screen. \n* **Ease of use.** The app is highly intuitive and easy to use. It’s also easy for external users to attend a Teams meeting through a browser. If you’re comparing [Teams vs Livestorm](https://livestorm.co/webinar-software-comparison/livestorm-vs-microsoftteams), you’ll notice that ease of use is a common feature between the two. \n* **Blocking notifications when someone is presenting.** This platform changes your chat status to “presenting” if you’re sharing your screen and you can choose to pause notifications during that time.\n\n\n#### **Star feature: Giving control of your screen to others**\n\nThis feature is particularly useful when you’re having IT problems. You can share your screen and give control to the IT support representative that's assisting you. That enables them to fix your technical issues without being physically in the same room.\n\n\n#### **Why users like Microsoft Teams**\n\nMicrosoft Teams users enjoy that you can collaborate and communicate with colleagues and external parties immediately and through video.\n\n\n\n#### **Pricing**\n\nMicrosoft Teams has a free version for 60-minute meetings with up to 100 participants. Then, pricing starts at $4 per user per month, based on the annual subscription. \n\n\n### 4. **Google Meet** - Best option for the Google ecosystem\n\nGoogle Meet is a great video meeting app for individuals and businesses. **It’s browser-based on computers but requires an app to access from your phone or tablet.** Google Meet is part of the Google ecosystem, making it easy to send calendar invites with a Meet link automatically attached.",{"id":3547,"__typename":833,"image":3548},"142927103",{"id":3549,"alt":3550,"height":3551,"url":3552,"width":3553},"48630996","team meeting on the virtual meeting app Google Meet",798,"https://livestorm.imgix.net/1127/1666643439-04-google-meet-team-meeting-app.jpg",1278,{"id":3555,"__typename":811,"text":3556},"142927104","#### **Main features and benefits**\n\n\n\n* **Dial-in audio connection.** Just like [Livestorm, Google Meet](https://livestorm.co/webinar-software-comparison/livestorm-vs-googlemeet) users can call a local phone number, enter the meeting number and pin, and access the call using their phones. It's helpful for creating a good meeting experience even when you’re having connectivity issues.\n* **Picture-in-picture view.** Google Meet lets users share their screens, work on them while they’re presenting, and see the faces of their colleagues using a picture-in-picture view.\n* **Meeting host control.** Google Meet gives hosts the power of muting, pinning, or removing participants from the call and ensures a smooth meeting.\n\n\n#### **Star feature: Live captions**\n\nThis feature is only available in English but, if that’s enough for you, it’s a great way of ensuring colleagues don’t miss out due to deafness, different word pronunciations, or connectivity issues.\n\n\n#### **Why users like Google Meet**\n\nGoogle Meet users enjoy it because they get to see all the participants on video easily.\n\n*“We’re big fans of Meet… It’s helpful to be able to see every participant. This is extremely helpful these days. All our internal meetings are on Meet right now as we are all working from home,”* says Oliver Mientz, IT Manager, Burger King Deutschland GmbH\n\n\n#### **Pricing**\n\nGoogle Meet is free to everyone who has a Gmail account for meetings up to 60 minutes and 100 attendees. To upgrade the video conferencing plan, you have to purchase a Google Workspace solution, which starts at $6 per user per month. \n\n\n### 5. **Slack** - Best app for meeting instantly \n\nSlack is best known as an instant messaging app for businesses and online networks. It lets you create channels to segment the different communication topics. **Slack also supports audio and video calls within the same platform.**\n",{"id":3558,"__typename":833,"image":3559},"142927105",{"id":3560,"alt":3561,"height":838,"url":3562,"width":1614},"48630999","three employees in a huddle on one of the top 10 online meeting apps, Slack","https://livestorm.imgix.net/1127/1666643462-05-slack-huddle-business-call.jpg",{"id":3564,"__typename":811,"text":3565},"142927106","#### **Main features and benefits**\n\n\n\n* **One-click meetup.** You only need to click once to start a video call on Slack. You can ask someone through the chat if they’re available to meet and hop on a call without switching apps. \n* **Async video and audio meetings.** Sometimes you need to share your screen or use audio but your colleagues might not be available at the time. Slack lets you record an audio or video to share and get asynchronous answers. \n* **Huddles.** Slack introduced this functionality to allow users to join and leave the huddle as they please as long as the room is available. That means that they can join a group call even if they missed the ring.\n\n\n#### **Star feature: Two people sharing screens**\n\nIn Slack huddles, two people are allowed to share the screens at the same time. Whereas in most meeting apps, only one can do it simultaneously. \n\n\n#### **Why users like Slack**\n\nUsers love having calls using Slack because it’s a way of doing it fast without having to create a meeting link or switching platforms. But if you’re using Slack, you probably need an additional video platform for planned meetings.\n\n*“If you need to have a conversation, you’re not going to schedule it with a calendar, you going to stay in Slack. With huddles, we can look at each other on video. We can thread the conversation. We can screen share at the same time as our colleagues. Huddles keeps teams moving with work in one place,”* says Tamara Jensen, Principal Technical Product Manager at T-Mobile.\n\n\n#### **Pricing**\n\nSlack has a free limited plan that supports one-to-one calls. The paid version includes up to 50 meeting attendants among other features. Pricing for paid versions starts at $7.25 per user per month based on an annual subscription.\n\n\n### 6. **Zoom** - Best free online meeting app for individuals\n\nZoom grew exponentially during the pandemic and is now one of the most popular online meeting apps. **It used to only be accessible through an app, but it’s now available from any browser.** Zoom supports up to 10,000 meeting attendees depending on your plan. \n",{"id":3567,"__typename":833,"image":3568},"142927107",{"id":3569,"alt":3570,"height":3571,"url":3572,"width":1778},"48631002","business presentation on one of the most popular online meeting apps, Zoom",960,"https://livestorm.imgix.net/1127/1666643486-06-zoom-online-team-meeting.jpg",{"id":3574,"__typename":811,"text":3575},"142927108","#### **Main features and benefits**\n\n\n\n* **Screen sharing and annotation.** Zoom allows for the host or attendees to share the screen and co-annotate, making the meeting engaging and interactive. \n* **Engagement features.** Zoom offers a large list of features that promote interactivity. These include filters, polls, hand raising, audio sharing, and reactions.\n* **Using slides as a background.** Just like the TikTok green screen filter, Zoom lets you share your slides as a background while you speak in front of them. \n\n\n#### **Star feature: Meeting transcripts**\n\nInstead of connecting to third-party software for transcriptions, Zoom can automatically transcribe your meetings. That way you can easily scan through it and share meeting notes with everyone on the team. \n\n\n#### **Why users like Zoom**\n\nZoom users enjoy using this platform because of its quality and ease of use. \n\n*\"The quality is amazing. We’ve had fantastic results all over the company,”* says Rujul Pathak at Zendesk.\n\n\n#### **Pricing**\n\nZoom is free for meetings with up to 100 attendees that are less than 40 minutes long. Then, pro plans start at $13.32 per user per month with annual billing.\n\nIf you’re comparing platforms like [Livestorm vs Zoom](https://livestorm.co/webinar-software-comparison/livestorm-vs-zoom), you’ll find that Zoom falls on the expensive side since it charges per user. \n\n\n### 7. **Whereby** - Best platform for video-driven companies\n\n**Whereby is a platform for video lovers that offers two different products: meetings and video embedding.** With Whereby you can communicate with your team through a conference or record videos to embed them into your SaaS tool or website.",{"id":3577,"__typename":833,"image":3578},"142927109",{"id":3579,"alt":3580,"height":3581,"url":3582,"width":3583},"48631003","a team huddle on the virtual meeting app Whereby",1150,"https://livestorm.imgix.net/1127/1666643509-07-whereby-video-conferencing-platform.jpg",1840,{"id":3585,"__typename":811,"text":3586},"142927110","#### **Main features and benefits**\n\n\n\n* **Browser-based.** Whereby doesn’t require an app to function. You can connect with others directly from your favorite browser. \n* **Zero learning curve.** This platform is intuitive and easy to use, users can set it up and start hosting meetings in a few minutes. \n* **Interactive and engagement features.** Whereby lets users collaborate on a whiteboard, react with emojis, and go on breakout rooms. \n\n\n#### **Star feature: Custom URL**\n\nWhereby lets you personalize the URL adding different parameters to promote a specific behavior during the meeting. For example, adding the parameter “?video=off” to your URL, means everyone who joins will have their cameras off by default.\n\n\n#### **Why users like Whereby**\n\nWhereby users enjoy how easy it is to create video calls and get a shareable link to invite others in real time. \n\n*“Whereby makes it super simple for collaborating teams to jump on a video call. A single meeting link shared instantly ensures a moment of creativity is never lost,”* says Andrey Khusid, CEO at Miro.\n\n\n#### **Pricing**\n\nIt’s free to use for meetings up to 45 minutes with one host and up to 100 attendees. Then, prices start at $8.99 per month. The cost increases if you need additional meeting hosts.\n\n\n### 8. **ClickMeeting** - Best app for huge online events \n\n**ClickMeeting is an online meeting app designed for webinars, conferences, on-demand videos, and large online events.** ",{"id":3588,"__typename":833,"image":3589},"142927111",{"id":3590,"alt":3591,"height":3592,"url":3593,"width":3594},"48631004","woman speaking at an online webinar using the ClickMeeting app",465,"https://livestorm.imgix.net/1127/1666643535-08-clickmeeting-webinar.jpg",974,{"id":3596,"__typename":811,"text":3597},"142927112","#### **Main features and benefits**\n\n\n\n* **Host webinars for large audiences.** This platform is similar to Livestorm in the way it enables you to host large webinars (up to 1,000 attendees) and increase your sales through video content. It’s also a great solution for online classes and seminars. \n* **Create automated webinars.** ClickMeeting lets you have ongoing pre-recorded webinars to increase your sales without your manual intervention.\n* **White-labeling.** One of its best features is that ClickMeeting lets you brand your conference rooms to your liking. \n\n\n#### **Star feature: Hosting paid webinars**\n\nClickMeeting integration with PayPal allows you to host paid webinars, charge attendees, and get the money directly into your PayPal account. \n\n\n#### **Why users like ClickMeeting**\n\nClickMeeting users like this platform because it’s easy to use and you can host both paid and free events within the same app.\n\n*“Compared to other webinar software platforms within ClickMeeting, you just have to set up a few options. You decide if you want to do a paid or not-paid event - the platform thinks about all the rest. You can focus on what you really want to do,”* says Arturo Tedeschi, Creative Director at A > T.\n\n\n#### **Pricing**\n\nClickMeeting offers a 30-day free trial. Then, prices vary depending on the size of your audience. The starting price is $26 per month based on an annual subscription.\n\n\n### 9. **Viva Engage** - Best social media app for broadcasting live company events\n\nViva Engage is a corporate social media platform owned by Microsoft. It’s intended for people to share personal and professional posts with their teammates. **Viva Engage also has the option to broadcast live video, making it ideal for sharing internal communications.**",{"id":3599,"__typename":833,"image":3600},"142927128",{"id":3601,"alt":3602,"height":3603,"url":3604,"width":3605},"48631005","woman delivering an online event presentation on the video meeting app Yammer",682,"https://livestorm.imgix.net/1127/1666643559-09-yammer-live-event.jpg",999,{"id":3607,"__typename":811,"text":3608},"142927129","#### **Main features and benefits**\n\n\n\n* **Live streams or broadcasts.** Hosts can stream company town halls or all hands meetings to the entire company and allow people to interact with organization leaders through chat. \n* **Native integration with Office 365.** Viva Engage is part of Microsoft 365, so it integrates natively with all Office Workspace apps. It isn't possible to use this platform for any other form of meeting that requires more than one person to speak online.\n* **Access to the host's profile.** Since Viva Engage is a social media site, you can review the broadcast host’s profiles to get more information about them before joining the live video.\n\n\n#### **Star feature: Live streams**\n\nIf you only do this once every quarter, you don't need to pay for a costly tool that can host thousands of users to stream company-wide meetings. Viva Engage’s live streams are a great alternative to that problem. \n\n\n#### **Why users like Viva Engage**\n\nUsers enjoy Viva Engage because it breaks down silos between different locations and departments. It’s also easy to use and content is accessible in the cloud and on mobile.\n\n*“Viva Engage has been at Manhattan Associates for over 2 years. It is used across the globe and across all departments so that we can work more effectively. Key initiative to break down silos, help departments work together, find answers when we don’t always know who to ask,”* says Dawn Gartin, Collaboration Manager at Manhattan Associates.\n\n\n#### **Pricing**\n\nViva Engage is included in Microsoft Viva subscriptions, which include other communication and knowledge management solutions. Pricing starts at $2 per user per month with annual billing.\n\n\n### 10. **Adobe Connect** - Best meeting application for custom visual designs\n\n**Adobe Connect is a meeting platform that enables users to personalize the visual aspects of their meetings, webinars, and conferences.**",{"id":3610,"__typename":833,"image":3611},"142927130",{"id":3612,"alt":3613,"height":3614,"url":3615,"width":3616},"48631006","A screensharing of budget documentation on the video meeting app Adobe Connect",640,"https://livestorm.imgix.net/1127/1666643605-10-adobe-connect-virtual-meeting.jpg",1024,{"id":3618,"__typename":811,"text":3619},"QBa5dKH6TzCaWwAPbixxug","#### **Main features and benefits**\n\n\n\n* **Storyboards with custom layouts.** This means you can choose how you want to position the attendees and the host video on the screen of each one of the participants. You can create room templates to share with your team.\n* **Persistent virtual rooms.** You can design and create virtual rooms once and use the same configuration in the future as many times as you want. \n* **Virtual backstage.** This allows hosts and facilitators to collaborate in private while the meeting is running\n\n\n#### **Star feature: Engagement dashboard**\n\nHosts that use Adobe Connect to run meetings have access to the engagement dashboard. This feature lets you review your meeting engagement score based on participation. You can use this information to adjust your meeting agenda depending on the engagement levels.\n\n\n#### **Why users like Adobe Connect**\n\nAdobe Connect users enjoy that they can create training programs for others and automate them using the learning management systems (LMS) integrations. \n\n*“Adobe Connect opened up our training program to become an around-the-clock, one-stop education shop,”* says Steve Bamberger, National Training Manager for eLearning at America Business Solutions, Inc.\n\n\n#### **Pricing**\n\nPricing for Adobe Connect starts at $190 per year per host for meetings up to 100 attendees.\n\n\n### 11. **GoTo Meeting** - Best for having meetings on the go\n\n**GoTo Meeting is an online meeting platform from the GoTo group, which includes additional products for hosting webinars, online training, and workspace rooms at a separate cost.**",{"id":3621,"__typename":833,"image":3622},"fLd8Oru9Ru2lnhm3xVQcaw",{"id":3623,"alt":3624,"height":3625,"url":3626,"width":3627},"49176300","Six people having a meeting online using GoToMeeting as a virtual conferencing platform",758,"https://livestorm.imgix.net/1127/1676395290-six-people-having-a-meeting-online-using-gotomeeting.jpg",1360,{"id":3629,"__typename":811,"text":3630},"YoqZgfsiSiCqIZQNxLIOFQ","#### **Main features and benefits**\n\n* **One-click meetings.** GoTo Meeting comes with an instant messaging app where you can hop on calls with your coworkers with just one click.\n* **Personalized meeting room.** You can create a personal meeting room link and host regular meetings using the same URL.\n* **Commuter mode.** If your team usually takes meetings on the go, this feature allows users to join from their mobile and use less than 90% of regular bandwidth.\n\n#### **Star feature: Business messaging**\n\nIn addition to communicating via audio and video, GoTo Meeting also offers text-based business chat. You can set up chats with coworkers or organize group chats for prospects, customers, or vendors.\n\n#### **Why users like GoTo Meeting**\n\nGoTo Meeting users like that the platform offers good audio and video quality, even when connectivity isn't great.\n\n#### **Pricing**\n\nGoTo Meeting pricing starts at $12 per organizer per month with annual billing. This entry-level plan includes up to 150 participants per meeting.",{"id":3632,"__typename":811,"text":3633},"PjqQIEM2TCa095oQC-9FKA","## Benefits of choosing the right team meeting app\n\n**According to Otter.ai, there are 11 million online meetings held daily in the US.** You need an online meeting app to ensure you have quality calls with clients or colleagues. A video meeting app helps you: \n\n\n### Build connections with professionals in different locations\n\n**Good [internal communication software](https://livestorm.co/use-cases/webinar-internal-communications) attempts to mimic the experience of real-life interaction**. This means you can build genuine connections, close deals, and get to know your coworkers without hiring office space. It also makes it easier and cheaper for you to expand operations by connecting virtually with clients and stakeholders in different geographic locations.\n\n\n### Reduce commuting time\n\nMeeting in person with clients or peers usually meant spending a substantial amount of time commuting. **With the right app, you can reduce those in-person meet-ups and go over important [team meeting agenda](https://livestorm.co/blog/team-meeting-agenda) points using video.** Your team will be more efficient when they don’t need to go anywhere to work together effectively.\n\n\n### Improve team productivity\n\n**If you make the most of engagement features like the Q&A tab or live polls, your video meetings will be even more productive.** But the secret to great meetings is fostering a culture that doesn’t go for meetings by default. Check if a meeting is a good use of time (or if it [could have been an email](https://livestorm.co/blog/meeting-could-have-been-email)) and make sure non-attendees can catch up async by setting up automatic recording.",{"id":3635,"__typename":811,"text":3636},"PNWMqv_kSYWO9mR0pdQb1g","## How to run successful virtual meetings\n\nUse these [virtual meeting best practices](https://livestorm.co/blog/virtual-meeting-best-practices) to host successful events:\n\n* **Plan your resources.** Whether you intend to share your screen, deliver a presentation or play a video clip, plan ahead to avoid complications on the day of the meeting.\n* **Share a [meeting agenda](https://livestorm.co/blog/team-meeting-agenda).** Give your meeting structure by sharing an agenda in advance. This will help colleagues or clients prepare, follow up on previous actions, and make the session more efficient.\n* **Establish meeting etiquette.** When you're not in a physical meeting room it can be harder to read each other's body language, which can lead to misunderstandings and interruptions. Agree on some simple rules of [virtual meeting etiquette](https://livestorm.co/blog/virtual-meeting-etiquette), such as using the mute button when you're not talking to help things run smoothly.\n* **Do a test run.** If you’re using a platform you’re not familiar with, or have lots of media or collaboration planned, it’s always a good idea to practice ahead of time.\n* **Encourage participation.** The best meetings aren’t just one long monolog. Make sure everyone is paying attention by encouraging interaction with emojis, polls, and a Q&A.\n* **Record the session and share it with attendees after the event.** This way, participants can watch or review the event at their convenience.\n* **Collect feedback.** No matter what kind of virtual event you host, getting feedback is a must. Use the data you collect to keep improving every time you host.\n* **Analyze everything.** An analytics dashboard will help you analyze participation rates, attendance time, participant behavior across meetings, giving you the data you need to deliver more successful meetings.",{"id":3638,"__typename":833,"image":3639},"WFpW_UtrR0Of5WGBxuWQkw",{"id":3431,"alt":3432,"height":3433,"url":3434,"width":1778},{"id":3641,"__typename":811,"text":3642},"MMTeqXWrQhuM0iTSTeSaZQ","## How to make virtual meetings more fun engaging\n\nAt Livestorm, we believe in the power of video engagement. You don’t just want attendees to turn up to your meeting as passive audience members. The best virtual meetings drive engagement, get things done, and affect change.\n\n* **Turn on your webcam.** There are times we'd all prefer to keep the camera off, but when working with a remote team or connecting with new customers, speaking face-to-face helps to create that real human connection. Turning your camera on helps you read each other's body language and communicate more effectively.\n* **Use icebreakers.** Speaking in the first few minutes of a meeting will make attendees feel more confident contributing throughout. Give your team a chance to warm up to the virtual meeting environment by including a quick [ice breaker activity](https://livestorm.co/ice-breaker) before getting down to business.\n* **Get things flowing in the chat tab.** Some managers mistakenly believe that messaging during a meeting stops their team from paying attention to the business at hand. However, the chat tab is a great way to share additional resources and allow attendees to ask questions or make comments without interrupting the speaker.\n* **Share media.** Keep things interesting with video clips, presentations, and screen shares. Use virtual whiteboards to collaborate with your team.\n* **Use engagement tools.** Features like polls and emoji reactions help your team feel more connected and allow you to gauge the mood in the room.\n* **Keep to time.** Nothing will cause your attendees to switch off more quickly than allowing a certain agenda point to run on and on, or eating up valuable time they could spend on other tasks. Keep meetings as concise as possible, and avoid running over time.",{"id":3644,"__typename":913,"youtubeLink":3131},"EeqFkR1bQkyWWjHUsy9CZQ",{"id":3646,"__typename":811,"text":3647},"142927131","## Livestorm for virtual events\n\nIf you’re looking for an instant and less structured way to meet your teammates in real-time, you should consider using Slack Huddles. If you’re already familiar with this platform for messaging, using the video conferencing functionality will be a straightforward process.\n\n**However, Livestorm might suit you best if you’re looking for a webinar platform that allows you to host bigger audiences with more interactivity.** Our engagement and analytics features make it easy to host branded events — and monitor the results.\n\n\n## **Frequently asked questions** about online meeting apps\n\n\n### What is the best app for online meetings?\n\nThe best app for online meetings is the one that fits your budget and business needs. When choosing a platform, consider pricing, features, and attendee capacity.\n\n\n### What is the best app for free online meetings?\n\n**Google Meet is one of the best apps for free online meetings.** You just need a Gmail account to get access.\n\n\n### What are 3 online meeting apps like Zoom?\n\n**If you’re looking for an alternative to Zoom, you might want to look into these three online meeting apps:**\n\n\n\n1. **Google Meet**\n2. **Webex**\n3. **Adobe Connect**",{"id":3649,"alt":36,"height":1776,"url":3650,"width":1778},"48631008","https://livestorm.imgix.net/1127/1666643920-10-best-online-meeting-apps-in-2022.jpg",[],"Choose the right virtual meeting platform for team communication and collaboration. Compare top options by features, benefits, pricing.",[3654,3670],{"id":3655,"contentData":3656},"142927215",{"@context":1143,"@type":1144,"mainEntity":3657},[3658,3662,3666],{"@type":1147,"name":3659,"acceptedAnswer":3660},"What is the best app for online meetings?",{"@type":1150,"text":3661},"The best app for online meetings is the one that fits your budget and business needs. When choosing a platform, consider pricing, features, and attendee capacity.",{"@type":1147,"name":3663,"acceptedAnswer":3664},"What is the best app for free online meetings?",{"@type":1150,"text":3665},"Google Meet is one of the best apps for free online meetings. You just need a Gmail account to get access.",{"@type":1147,"name":3667,"acceptedAnswer":3668},"What are 3 online meeting apps like Zoom?",{"@type":1150,"text":3669},"If you’re looking for an alternative to Zoom, you might want to look into these three online meeting apps: Google Meet, Webex, Adobe Connect.",{"id":3671,"contentData":3672},"Ghqeq7pISC630BDplIL1lA",{"@context":1167,"@type":1168,"name":3673,"description":3674,"thumbnailUrl":3675,"uploadDate":3676,"duration":3677,"embedUrl":3131,"interactionCount":3678},"5 Tips for Hosting More Engaging Virtual Meetings","Virtual meetings are more popular than ever and with the help of video conferencing tools and the rise in remote work, virtual meetings aren't going anywhere. But that’s not to say it doesn't have its challenges. Taking into account things like Zoom fatigue, hosting online meetings where everyone is focused and engaged can be tricky. In fact, a recent survey conducted by Livestorm found that around 40% of US remote workers had problems with concentrating when using video communication tools. So how can we overcome that? Especially if remote work is expected to continue and even increase in the future? Don't miss these 5 tips for hosting more engaging virtual meetings. Do you have your own tips? Don't hesitate to add them in the comments! We want to hear from you. ---------- ⏱️ Timestamps: 00:00 - Intro 01:17 - Tip 1: Choose the right toolstack 02:55 - Tip 2: Use icebreakers 04:19 - Tip 3: Don't wing it 05:48 - Tip 4: Add visual elements 06:27 - Tip 5: Share the floor Want more Ice breaker ideas? We’re sharing some of our favorite ice breaker ideas for virtual teams of all kinds • Ice breaker Questions: https://livestorm.co/ice-breaker-questions • Ice breaker Games and Activities: https://livestorm.co/ice-breaker-games ---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/Zt8yZeBCw-k/default.jpg","2021-10-12T08:53:56Z","PT7M59S","2504","11 Best Virtual Meeting Platforms for Your Team in 2025",{"id":3681,"alternativeVersions":3682,"_locales":3685,"_publishedAt":3686,"_updatedAt":3687,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":3688,"blogPostAuthor":3690,"cluster":3692,"content":3701,"coverImage":36,"coverWithImgix":3788,"bottomContentOffer":166,"date":3792,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":3793,"relatedPillarPage":166,"seoDescription":3794,"sidebarContentCard":166,"structuredData":3795,"subtitle":3794,"title":3829,"slug":3684},"122831331",[3683],{"locale":756,"value":3684},"meeting-could-have-been-email",[756],"2025-08-22T10:38:57+02:00","2025-08-17T15:24:57+02:00",[3689],{"id":1301,"name":694,"slug":695},{"id":2076,"avatar":3691,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":3693,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":3694,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":3695,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":3696,"coMarketing":166,"ebook":3697,"image":3698,"resourceType":3699,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":3700,"name":554},{"id":410,"name":411},[3702,3705,3713,3716,3719,3729,3732,3735,3738,3741,3744,3747,3750,3756,3759,3762,3765,3773,3776,3779,3782,3785],{"id":3703,"__typename":811,"text":3704},"122831322","Sometimes, the most productive meeting is one that never happens. If you’ve ever felt burned out by too many meetings at work (and privately wondered why you were even invited to one of them in the first place), you’ll know what we’re talking about.\n\nThat said, meetings can be a great way to engage and collaborate with your team. So how do you tell the difference?\n\nBefore you hit send on that next meeting invite, look out for these 6 signs your meeting could have been an email. Then, follow our tips to make staff meetings more engaging.\n\n\n## 6 Signs your meeting should have been an email\n",{"id":3706,"__typename":833,"image":3707},"122831323",{"id":3708,"alt":3709,"height":3710,"url":3711,"width":3712},"47378828","Meeting should have been an email",938,"https://livestorm.imgix.net/1127/1658418419-meeting-should-have-been-an-email.jpg",1421,{"id":3714,"__typename":811,"text":3715},"122831324","Here are six signs that your meeting should have been an email:\n\n\n### 1. You’re just asking a simple question\n\nYou have a concern that only involves one or two other people. You call a meeting to discuss it, and the next thing you know, half the company is in attendance.\n\nIf you have a question that can be easily resolved by one or two people, send them an email or pick up the phone instead of scheduling an unnecessary meeting.\n\n\n### 2. You need to make a general announcement \n\n\"I have an announcement to make\" is the death knell of any productive meeting. Especially when that announcement turns out to be a general update that could have been delivered by email.\n\nOf course, some company announcements are important enough to be made in a face-to-face meeting—but only if you have the time to answer a load of follow-up questions. \n\n**If it's just a quick update, skip the meeting and save everyone's time.** For more major announcements, schedule a meeting, but be prepared to take a Q&A at the end.\n\n\n### 3. You want feedback\n\nYou're working on a presentation, design mockups, or data reports. You need some input from your team, but you don't want to wait a week for their feedback. So, you call a meeting.\n\n**When all you need is feedback, an email will do the trick**. By cc'ing relevant team members on your email, you'll get the feedback you need without taking everyone out of their workflow and making them waste time sitting in a meeting. You can even gather feedback asynchronously with a tool like BugHerd.",{"id":3717,"__typename":823,"text":3718},"122849751","\u003Cp>\u003Cstrong>Pro tip: \u003C/strong>If you need to demo a new tool or process, try pre-recording a video while sharing your screen. You can send the video link by email to gather everyone’s feedback asynchronously.\u003C/p>",{"id":3720,"__typename":2560,"feature":3721},"146509382",{"id":3722,"imageOnlyUsedForWowFeatures":3723,"productAnnouncementBlockTitle":3727,"productAnnouncementBlockText":3728},"94297085",{"id":3724,"alt":3725,"height":2566,"url":3726,"width":2568},"47142846","Registration pages","https://livestorm.imgix.net/1127/1656604267-registration-pages.jpg","Customize registration pages","Create and customize registration pages that are optimized for conversion",{"id":3730,"__typename":811,"text":3731},"122849752","### 4. You just had a meeting on the same topic \n\nWhen you find yourself in meetings that keep going over the same issues without making progress, you get stuck in a loop. It makes for unproductive meetings, wasted time, and frustrated colleagues.\n\nRegular team meetings are fantastic for progress updates. **But if there are no updates or progress since the last meeting, there's no need to rehash old material.** You can update everyone on the current status, next steps, and key points via email while reducing the number of meetings on your calendar.\n\n\n### 5. You don’t have time to prepare \n",{"id":3733,"__typename":823,"text":3734},"122849709","\u003Cp>\u003Cem>\"Meetings are a waste of time unless you're the one in charge.\"\u003C/em>\u003C/p>",{"id":3736,"__typename":811,"text":3737},"122849710","\nIn a recent report by Survey Monkey, 65% of professionals said that attendees and the person hosting the meeting are responsible for making a meeting productive.\n\nIf you’re the meeting leader, you need to make sure that everyone walks away totally clear on the decision made and what the next steps are. That means having a clear objective, an agenda, and action items before the meeting begins. \n\n**But if you're rushing to put together a last-minute meeting, it's difficult to devise an agenda that everyone will find helpful.** It's better to send an email that you can easily follow up on, rather than winging it in a meeting.\n\n\n### 6. Your team already has back-to-back meetings",{"id":3739,"__typename":833,"image":3740},"122831325",{"id":2913,"alt":2914,"height":2915,"url":2916,"width":2917},{"id":3742,"__typename":811,"text":3743},"122831326","\"I'm sorry I’m late, I’ve just come straight from another meeting.\" How many times have you said that lately?\n\nMeeting overload pulls your team away from their work. It can also cause your team to miss important decisions when they constantly have to duck out of meetings early to make it to the next one. When everyone’s calendars are already meeting-heavy, send an email instead.\n",{"id":3745,"__typename":823,"text":3746},"122849738","\u003Cp>\u003Cstrong>Pro tip: \u003C/strong>Avoid team burnout by encouraging people to take a “no calls” week once a quarter.\u003C/p>",{"id":3748,"__typename":811,"text":3749},"122849739","## How to stop hosting boring meetings",{"id":3751,"__typename":833,"image":3752},"122831327",{"id":3753,"alt":3754,"height":863,"url":3755,"width":838},"47378843","Boring meeting at work","https://livestorm.imgix.net/1127/1658418566-03_boring-meeting-at-work.jpeg",{"id":3757,"__typename":811,"text":3758},"122831328","People tune out of meetings for a reason. They're often a waste of time. But when done right, a meeting is a great opportunity to collaborate with your team, get inspired, and boost morale.\n\nWe've compiled some actionable tips to turn your meeting culture around. Here are a few ways to make your meetings engaging, efficient, and worth attending.\n\n\n### Decide if your meeting should be an email\n\nBefore you send out that meeting invite, work out whether it’s the best use of your team's time. Do you really need to schedule a meeting? Or would it take time that could be spent on deep work or time-sensitive tasks? This is especially important if you have remote team members joining from different time zones, who may have to work late or early to attend.\n\nAsk yourself questions like:\n\n\n* What's the purpose of the meeting? Is there a way to achieve the same goal without a meeting?\n* How many people need to be in attendance to make the meeting worthwhile?\n* What's the expected outcome of the meeting, and is there a way to measure whether or not it was successful?\n\nIf your meeting is a basic exchange of information, making the most of asynchronous [internal communication software](https://livestorm.co/blog/internal-communication-software-tools) is the way to go.\n\nThere are a lot of ways to communicate asynchronously:\n\n\n\n#### **1. Email: Great for one-to-many or many-to-one communications**\n\n**Email tools like Gmail and Outlook make sending a message to one person or group easy.**\n\nYou can use an email to:\n\n\n\n* Send a quick update\n* Make announcements\n* Give instructions\n* Receive or ask for feedback on a task or project\n\nYou can also use an email to make announcements, like sharing news about a company-wide initiative or changes to the company website, that don't require immediate action or discussion.\n\n\n\n#### **2. Videos: Perfect for recording a quick message**",{"id":3760,"__typename":811,"text":3761},"122831330","With video recording tools like Loom, you can record yourself giving instructions, presenting new ideas, or sharing your screen to show a colleague how to do something. For example, if you're onboarding a new team member, you can record a video explaining how your company uses its project management tool.\n\nOr, if you need to give feedback on someone’s work, you can use a video to show what changes need to be made. Not only is this more efficient than scheduling a meeting, but it also gives the person receiving the feedback time to process it before responding.\n\nVideo recordings are:\n\n\n\n* Great for showing rather than telling\n* Great for giving or receiving feedback\n* Quick and easy to record\n* Can be watched again and again (unlike a meeting)\n* Easy to share with colleagues\n\nPlus, many screen recording tools can automatically generate meeting notes and action items, helping colleagues take next steps efficiently.\n",{"id":3763,"__typename":811,"text":3764},"146509396","#### **3. Project management software: Ideal for tracking tasks and progress**\n\n**Project management software like Notion, Clickup, or Miro can be used to track the progress of a task or project**, as well as any associated deadlines, files, and conversations.\n\nYou can use project management software to:\n\n\n\n* Request or give feedback on a task\n* Share updates on a project's progress\n* Ask questions about a task or project\n\nThis is a great way to keep everyone in the loop without having to schedule (and attend) a meeting. Plus, it provides a written record you can reference later if needed.\n\n\n\n#### **4. Scheduled messages: Set it and forget it**\n\n**Scheduled messaging tools like Slack enable you to compose a message and set a time for it to be delivered.** This is perfect for sending reminders or updates that don't require an immediate response.\n\nYou can schedule a message like:\n\n\n\n* A daily or weekly update on a project's progress\n* A reminder about an upcoming deadline\n* A heads up about a change in the company's website or product\n\nThis way, you can eliminate meetings and be sure that your message will be seen—and that it doesn't get lost in the shuffle of an always-full inbox.\n\n\n### Brainstorm fun team meeting ideas",{"id":3766,"__typename":833,"image":3767},"122831379",{"id":3768,"alt":3769,"height":3770,"url":3771,"width":3772},"47378874","Fun team meeting ideas",816,"https://livestorm.imgix.net/1127/1658419217-05_fun-team-meeting-ideas.jpg",1764,{"id":3774,"__typename":811,"text":3775},"122831380","Group meetings like brainstorming sessions have unique challenges. **Preparation is key to a successful meeting, but you don’t want to risk boring your team to death.** Here are a few ideas to get you started:\n\n\n\n* **Collaborative drawing.** Use a whiteboard or digital canvas to visualize a problem and get your team working together to solve it.\n* **Gamification.** Create teams and award points for every task completed or memes and ideas generated.\n* **Themed meetings.** For a more informal meeting, encourage attendees to dress up according to a theme like \"ugly sweater\" or a \"tropical vacation\".\n",{"id":3777,"__typename":913,"youtubeLink":3778},"140349947","https://www.youtube.com/embed/lAvlnr2-gFE",{"id":3780,"__typename":811,"text":3781},"140349948","### Set an agenda\n\nEveryone in your meeting is engaged and on track—until someone brings up an unrelated issue. Suddenly, the conversation is derailed and you're wondering \"why did I even bother scheduling this meeting in the first place?\"\n\n**Combat meeting sabotage by setting (and sticking to) an agenda.** Whether you're brainstorming for the next [webinar ideas](https://livestorm.co/blog/7-uses-on-demand-live-webinars-internal-team-communication), working on a new product, or hosting an [all-hands meeting](https://livestorm.co/blog/host-all-hands-meeting), having a clear agenda helps you avoid pointless meetings.\n\nHere are a few tips for setting an agenda:\n\n\n\n* Be clear about the purpose of the meeting\n* Identify who needs to be in attendance\n* Prepare an agenda in advance and send it out to attendees\n* Start and end on time\n\n\n### Only invite relevant people \n\n**When you're putting together an agenda, consider who really needs to participate in each discussion point.** There's nothing worse than sitting through a long, tedious meeting that doesn't concern you.\n\nBefore sending out Google Calendar invitations, ask yourself:\n\n\n\n* Does this person need to be updated on the topic?\n* Will this person be able to contribute to the discussion?\n* Is this person's presence necessary for a decision to be made?\n\nIf the answer is \"no\" to any of these questions, leaving that person off the invite list might be best.\n\n\n### No more back-to-back meetings\n\n**Meetings take up valuable time. And if your team has little or no free time between meetings, even the best meetings will feel like a drag.** When scheduling a meeting next, ask yourself:\n\n\n\n* Do I really need to have this meeting?\n* Can this meeting be replaced with a quick update via email or chat?\n* Does this meeting have to happen when my team’s calendar is already busy, or is there a better time?\n* Can this meeting be shorter?\n\nBy carefully considering each meeting, you can free up time in your schedule and avoid Zoom fatigue or meeting burnout.\n\n\n### Record virtual meetings\n\nWe've all been there. You're trying to remember what was discussed in a previous meeting or catch up on one you missed. But the reality of workplace meetings is that your notes are patchy, and the discussion wasn't memorable.\n\nRecording your meetings is very easy when your meetings happen virtually, but it can be done with in-person meetings too. Meeting recordings are valuable assets to your team because they can be watched again and again.\n\nAnd if you're wondering how to get out of a meeting, the answer might be asking someone to record it for you. This way, you can watch it on your own time (and at 2x speed).",{"id":3783,"__typename":823,"text":3784},"122849740","\u003Cp>\u003Cstrong>Pro tip:\u003C/strong> Before hitting \"record,\" make sure everyone in the meeting is aware and gives consent to be recorded.\u003C/p>",{"id":3786,"__typename":811,"text":3787},"122849741","### Follow up\n\nEven the most dynamic meeting is a complete waste of time if nobody understands what the next steps are.\n\n**When the meeting is over, take a few minutes to jot down what needs to happen before the next meeting.** This could be anything from \"send out a survey to attendees\" to \"follow up with John about X issue.\"\n\nThen, send out a recap email with the next steps and assign deadlines. This will help ensure that everyone is on the same page and knows what needs to get done. It also helps avoid ineffective meetings.\n\n\n## Stop having too many meetings at work\n\nBefore you say, \"let's set up a meeting,\" check whether there's a better way to handle the issue. Your [internal communication strategy](https://livestorm.co/resources/guides/internal-communication-strategy), including how you handle meetings, will have a big impact on your team's productivity.\n\n\n## **Frequently asked questions** about meetings that could have been an email\n\n\n### Can this meeting be an email?\n\nA meeting can be an email if the purpose of the meeting is to update attendees on something, if there isn't a need for discussion or input, or does not require all attendees to contribute.\n\n\n### When should you send a meeting invite instead of an email? \n\nYou should send a meeting invite instead of an email when you need input or discussion from attendees, want to collaborate on something as a team, or need to make immediate decisions.\n\n\n### How do you ask if a meeting can be an email? \n\nAsk the host or organizer the purpose of the meeting and if you feel like it could have been an email, let them know. They might not have considered it and will appreciate your input.\n\nTo ask if a meeting can be an email, ask, \"can we handle this via email instead of scheduling a meeting?\" or \"do you think a meeting is necessary for this?\"\n\n\n### Why are meetings better than emails?\n\nMeetings are better than emails because they provide an opportunity for discussion, collaboration, and immediate decisions. \n\n\n### How to combat Zoom fatigue\n\nTo combat Zoom fatigue, you can schedule breaks during long meetings, move around every 20 minutes or so, turn off your video if you don't need it, and avoid back-to-back Zoom calls.",{"id":3789,"alt":3790,"height":1776,"url":3791,"width":1778},"47378899","6 Signs This Meeting Could Have Been an Email (+ Fun Team Meeting Ideas)","https://livestorm.imgix.net/1127/1658419963-6-signs-this-meeting-could-have-been-an-email-fun-team-meeting-ideas.jpg","2025-03-17",[],"Tired of thinking your meetings could have been an email? Our actionable tips help avoid meeting burnout and make check-ins more worthwhile.",[3796,3820],{"id":3797,"contentData":3798},"122831543",{"@context":1143,"@type":1144,"mainEntity":3799},[3800,3804,3808,3812,3816],{"@type":1147,"name":3801,"acceptedAnswer":3802},"Can this meeting be an email?",{"@type":1150,"text":3803},"A meeting can be an email if the purpose of the meeting is to update attendees on something, if there isn't a need for discussion or input, or does not require all attendees to contribute.",{"@type":1147,"name":3805,"acceptedAnswer":3806},"When should you send a meeting invite instead of an email?",{"@type":1150,"text":3807},"You should send a meeting invite instead of an email when you need input or discussion from attendees, want to collaborate on something as a team, or need to make immediate decisions.",{"@type":1147,"name":3809,"acceptedAnswer":3810},"How do you ask if a meeting can be an email?",{"@type":1150,"text":3811},"Ask the host or organizer the purpose of the meeting and if you feel like it could have been an email, let them know. They might not have considered it and will appreciate your input. To ask if a meeting can be an email, ask, \"can we handle this via email instead of scheduling a meeting?\" or \"do you think a meeting is necessary for this?\"",{"@type":1147,"name":3813,"acceptedAnswer":3814},"Why are meetings better than emails?",{"@type":1150,"text":3815},"Meetings are better than emails because they provide an opportunity for discussion, collaboration, and immediate decisions.",{"@type":1147,"name":3817,"acceptedAnswer":3818},"How to combat Zoom fatigue",{"@type":1150,"text":3819},"To combat Zoom fatigue, you can schedule breaks during long meetings, move around every 20 minutes or so, turn off your video if you don't need it, and avoid back-to-back Zoom calls.",{"id":3821,"contentData":3822},"140349949",{"@context":1167,"@type":1168,"name":3823,"description":3824,"thumbnailUrl":3825,"uploadDate":3826,"duration":3827,"embedUrl":3778,"interactionCount":3828},"5 Team Building Ideas for Virtual Meetings","Are you looking for fun team building ideas to bring your remote teams closer together? Finding ways to get your team to open up and have fun can break down barriers, while also promoting better collaboration and exchange of ideas. If this is your goal, look no further because in this video, we're sharing 5 easy team building activities and games for remote teams. ⏱️ Timestamps: 0:00 Intro 1:15 Virtual background charades 2:05 Storytime 2:57 Guess who 3:56 Draw & guess 4:39 Two truths and a lie Useful resources: 🧊 Discover 50 icebreaker ideas in this free ebook: https://bityl.co/C3eT 🏆 Try \"Draw and guess\" at skribble.io 👍 Like this YouTube video? Subscribe to our channel: https://ytube.io/3JNw ---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/lAvlnr2-gFE/default.jpg","2022-07-07T15:42:16Z","PT6M25S","102","6 Signs This Meeting Could Have Been an Email (+ Tips for Better Meetings)",{"id":3831,"alternativeVersions":3832,"_locales":3835,"_publishedAt":3836,"_updatedAt":3837,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":3838,"blogPostAuthor":3840,"cluster":3842,"content":3851,"coverImage":36,"coverWithImgix":3879,"bottomContentOffer":166,"date":3883,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":3884,"relatedPillarPage":166,"seoDescription":3885,"sidebarContentCard":166,"structuredData":3886,"subtitle":3885,"title":3892,"slug":3834},"44895816",[3833],{"locale":756,"value":3834},"engaging-online-meetings",[756],"2025-08-22T10:38:52+02:00","2025-08-17T14:52:23+02:00",[3839],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":3841,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":3843,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":3844,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":3845,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":3846,"coMarketing":166,"ebook":3847,"image":3848,"resourceType":3849,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":3850,"name":554},{"id":410,"name":411},[3852,3855,3857,3860,3863,3867,3870,3876],{"id":3853,"__typename":811,"text":3854},"98288433","While some might prefer meeting face to face, it's not always possible or practical. Plus, there are many times when it’s actually more beneficial _and_ cost-effective to manage internal communications online.\n\nWith online meetings, you might just find there are more ways for your team to engage, participate, and interact. Let’s take a look at why.\n\n\n## Why you should host engaging online meetings\n\nOnline meetings open up so many more possibilities than traditional in-person meetings.\n\nFor starters, online meetings can make you and your team more agile. You can tailor your online meetings to fit any business need.\n\nHave teams in multiple cities across the country? Or even the globe? Virtual meetings act as a bridge between your company’s many locations. Even if you are a local operation with a remote workforce, online meetings allow you to meet at a moment's notice, saving both time and resources.\n\nTo that same end, a virtual meeting is a far more cost-effective way to bring your employees together.\n\nYou don’t have to drop thousands of dollars on airfare and hotel. You don’t have to rent extra meeting space to accommodate large groups. And if you opt for a predominantly remote workforce, you don’t even have to lease as much office space.\n\nYet, online meetings still allow you to bring your staff together for your most critical gatherings and team-building moments. Ultimately, online meetings are just easier to manage and coordinate. You can host five people or thousands.\n\nOf course, to take advantage of the benefits that online meetings provide and ensure your employees get just as much from them as they do face-to-face gatherings, they must be engaging.\n\nIf your virtual meetings aren’t engaging, it’s very easy for attendees to tune out.",{"id":3856,"__typename":913,"youtubeLink":3131},"66768354",{"id":3858,"__typename":811,"text":3859},"98288434","## Our top remote team meeting ideas\n\nSo just how do you make your remote online meetings more interesting and engaging for your team members?\n\nIt’s not as difficult as you might think.\n\nIn fact, many of the same strategies you might use to liven up your in-person events are applicable online. Even better, the platforms you use online offer a handful of features not otherwise available when meeting in a traditional, face-to-face setting.\n\n\n### Build a great online meeting tool stack\n\nThe first step to more engaging online meetings is choosing [internal communications software](https://livestorm.co/use-cases/webinar-internal-communications) that fits your needs.\n\nReal, genuine engagement only happens if you give your team the tools they need to collaborate effectively and engage with each other. Regardless of your industry, there's a solution or solutions out there that will bring your employees - and client and business partners closer together.\n\nAt Livestorm, for example, we use Asana for asynchronous project management. We employ Slack for our daily communication needs and, we use our own [webinar software](https://livestorm.co/webinar-software) for all-hands meetings.\n\nConsider what you’ll need to make your online meeting more dynamic.\n\nWill you need to accommodate large audiences on a regular basis? Do you need to see reactions? Or do your meetings involve media or screen sharing? What about a [Q&A function](https://livestorm.co/webinar-glossary/webinar-questions)?\n\nWhatever the requirements, take stock of your needs and what’s most important to bring your team together. Then find the internal communication platform that meets those needs.",{"id":3861,"__typename":811,"text":3862},"146200737","### Plan the agenda in advance and with engagement in mind\n\nOnline meetings are perfect for bringing groups of all sizes together under the same “roof.” One drawback, however, is they can easily get off track.\n\nProviding an agenda to all participants is one way to keep all attendees focused. Have employees be responsible for a specific part of the agenda. This promotes collaboration throughout the group as a whole.\n\nTo boost productivity further, use the questions tab in your meeting software to host a Q&A. The chat function works well for this too.\n\nSchedule recurring meetings at the same time so that every attendee remains on the same page, regardless of where or what time zone they’re attending from.\n\n\n### Use meeting icebreakers and games\n\nMany businesses have grown quite familiar with online meetings over the past year. Even so, for many, there’s still an element of awkwardness that comes with not being in the same room with peers or clients.\n\n[Meeting icebreakers](https://livestorm.co/blog/video-engagement-platform-icebreaker) help break that tension before your meeting.\n\nIt’s no stretch to say there are thousands of ideas for icebreakers. A few of our favorite to start your meeting off on a positive note include:\n\n\n\n* The “If you” game. Ask your participants questions such as “If you could go anywhere…” or “could eat only one food…” or “won a million dollars.”\n* Share a GIF or Share a Meme. As part of your agenda, have participants ready to share their favorite GIF or Meme (either all-time or for that week or month) with the group. This also works with a favorite picture or random picture they’ve taken on their phone that week.\n* What’s Your Theme Song? It's simple and fun and helps others learn just a little bit more about their hopes or dreams, or favorite tunes (or even delusions of grandeur).\n\n\n\n\n### Feature visual elements\n\nVirtual meetings are the ideal place to let your tech take center stage and add interactive and engaging elements to the proceedings. Whatever your meeting topic, try to incorporate visual elements every chance you get. Sharing your screen, [uploading slides](https://livestorm.co/blog/10-tools-to-improve-your-webinar-presentations), or incorporating a video or presentation keeps things interesting and your audience attentive.\n\nPromote a fully immersive and participatory vibe by encouraging all attendees to turn on their cameras.\n\n\n### Conduct fun interactive polls\n\n[Live polls](https://livestorm.co/webinar-glossary/webinar-polls) are a fun way to get people thinking, clicking, and checking out the results. You can set up your online meeting polls before or during your meeting, and attendees will find them in the sidebar. \n\nOnce a poll gets started, how individuals vote is kept private for the audience, but you’ll be able to see the overall results accumulate as the votes roll in.\n\nYou can use your polls as a fun way to: \n\n* Test your audience on a topic of your choice (“Who was Huck Finn?”)\n* Come to a group decision (“What shall we look at next?”)\n* To get feedback on the meeting itself (“What did you enjoy most about that video?”)\n* Learn more about the attendees (“What was your main reason for coming here today?”)\n\nUse your live polls as a way to punctuate your meeting and change things up a little. By keeping your questions simple and accessible, you’ll get the best levels of interaction.\n\n\n",{"id":3864,"__typename":2560,"feature":3865},"146200765",{"id":2562,"imageOnlyUsedForWowFeatures":3866,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":3868,"__typename":811,"text":3869},"146200766","### Designate tasks and responsibilities\n\nJust because you’re the host doesn’t mean you have to do all the hard work. \n\nGetting attendees involved in the nuts and bolts of your meeting’s organization gives them a vested interest in the meeting’s success, motivates them to make a bigger contribution towards its overall positive atmosphere, and helps create a sense of involvement among all the participants.\n\nAlso, it’s more efficient and dynamic to share the load.\n\nSo give others some of the hosting responsibilities and get different members of the team to create the agenda, present topics, nominate people to ask questions, take notes, and summarize key points.\n\nYou could even use a live poll to decide who does what for the next meeting!\n\nAsk concept-checking questions.\n\nSometimes you’ll present a topic, get involved in a discussion point, cover some key ideas, or even arrive at concrete conclusions – and you’re just not sure if everyone fully gets the point.\n\nThis isn’t a criticism – maybe you didn’t explain something clearly enough, assumed they had knowledge of an area when they didn’t, or maybe they just got distracted – it happens. \n\nConcept-checking questions will quickly give you the chance to check people’s understanding of the topic before you move on to whatever’s next on the agenda. Plus, if concept-checking questions become a regular part of your meetings, it’ll encourage people to stay engaged throughout.\n\nTo be effective, you should ask simple closed questions that leave no room for ambiguity (and always change up who you ask, too). \n \nFor example:\n\n\n* Whose job is it to do… this week?\n* When is… due?\n* What are the three goals for… this month?\n* Why are we working on… tomorrow?\n\nThese aren’t designed to be challenging brain-teasers, concept-checking questions aren’t meant to call people out. They’re to make sure everyone’s _engaged_ in the relevant topic and _understands_ the information, what to do, and what or expect.\n\n\n### Add gamification elements\n\nWhat effectively amounts to adding game-like elements to your virtual meeting or presentation, gamification adds a fun, unexpected element to an otherwise straightforward meeting.\n\nGameplay execution may include competitions or accumulation of points or earning of prizes and rewards. You can pair attendees off into teams to work on answering questions or solving problems.\n\nThe key is to prompt attendees to keep their engagement high in order to earn rewards or further collaborate with others taking part in the meeting.\n\nFun features like live polls and emoji reactions can compel team members to get up off the sidelines.\n\nA few more examples of how to gamify your next online meeting or virtual event include:\n\n* Prizes for those who show up and log into the meeting on time\n* Incentivizing questions, to promote people asking questions\n* Conducting peer-voted photo contests (even better if the photo is related to the event or meeting topic), in which you earn points for submitting, voting, and winning\n* Coordinating team building or department quizzes\n* Creating digital scavenger hunts\n* Posting a digital leaderboard for all to see who's leading or raising their engagement levels\n\nGamification not only promotes coveted user engagement but also enhances their virtual meeting experience. The higher quality experience you provide the greater long-term engagement you’ll experience from your audience.\n\n\n### Be mindful of remote meeting etiquette\n\nThough they may be remote, and you and your team are often sitting at home, a remote meeting is not the time to forget your professionalism. Quite the opposite actually.\n\nThe camera doesn’t lie, and modern-day microphones are extremely sensitive at picking up every single noise.\n\nTidy up space where you plan to attend the meeting to avoid sneaking lunch or chewing gum while in session. In addition, utilize headphones and use the mute whenever you're not speaking.\n\nIt's often extremely obvious when you’re distracted in a virtual meeting. [Virtual meeting etiquette](https://livestorm.co/blog/virtual-meeting-etiquette) means you respect others in the meeting the same way you would if they were sitting in the seat right next to you.\n\n\n### Follow up after\n\nFinally, much as you would any in-person gathering, send a follow-up once the meeting is over to reiterate the discussion, ensure the plan is clear, and further recognize standout participants or contest or game-winners.\n\nOne of the best features of online meetings is the ability to both record and transcribe them. Send these items out to those who may have been unable to attend or new hires or business partners to catch them up on your firm's current initiatives.\n\nEven better, if your meeting was a company-wide event - such as a virtual conference or product launch - pull the best individual moments to share on social media or for the team to engage with and further rally around.\n\n\n",{"id":3871,"__typename":833,"image":3872},"44895814",{"id":3873,"alt":3874,"height":1674,"url":3875,"width":1676},"18296239","breaking the ice","https://livestorm.imgix.net/1127/1624609698-pexels-helena-lopes-1015568.jpg",{"id":3877,"__typename":811,"text":3878},"98288507","## How to encourage participation in virtual meetings?\n\n\n\n### **1. Set expectations**\n\nBefore your virtual meeting gets started, decide what its objectives are, how you’ll structure the topics within the allotted time, and the timings for each segment – whether it’s a presentation, discussion, or fun activity.\n\nOnce you’ve assembled all these ideas into an accessible format, you have your agenda (go you!). Make sure all attendees have the chance to view the agenda before the meeting starts so that they can decide what they want to ask, share, or debate.\n\nSharing your expectations of what your meetings will achieve is the first step to getting all the team involved and contributing.\n\n\n\n### **2. Have people identify themselves**\n\nGet your meetings started with a round of introductions, giving everyone a minute to say who they are and what they do. And if your attendees already know each other, give everyone a minute to say what they’ve been working on, or what part of the meeting they’re most interested in.\n\nA simple intro between everyone is great for team collaboration – people are way more inclined to speak up if they’ve already spoken once to the group.\n\n\n\n### **3. Let people take ownership**\n\nIf your virtual meeting is to cover a lot of ground, share the hosting responsibilities around the team. Ownership of a topic, especially one that has a clear objective outlined from the off, will have the whole team pushing for positive outcomes and helping each other out. \n\nAlso, what better way to show people your faith in them than by trusting in their ability to lead the way? So give more responsibility to others, sit back, and watch your team bloom.\n\n\n\n\n### **4. Set aside time for normal conversation**\n\nMeetings are _especially_ important for remote teams – when else will everyone be in the same space together (albeit a virtual one)? So as well as time dedicated to focusing on the issues of the day, make sure there’s a chance to chew the fat. \n\nDirect your team towards the private chats in the sidebar, add free-chat breaks to your meeting agendas, and lead the way by asking about the team’s weekend, plans ahead, that movie or series.\n\nGetting the team together isn’t just to get solid solutions and deliverables in place – it’s to bond, interact, and learn about each other, too.\n\n\n\n### **5. Have a plan B**\n\nEven with the best plans and intentions, sometimes things just don’t work out how you’d hoped – maybe a key individual can’t attend, or there’s some crucial information missing, or people are just stuck for ideas. No problem. Have a plan B up your sleeve so you can still utilize your team’s time together.\n\nThere are all kinds of possibilities, many of them we’ve talked about above, but here’s one extra: [interactive whiteboards](https://livestorm.co/integrations/miro).\n\nVirtual whiteboards are brilliant for group participation, taking notes, and brainstorming ideas. And who knows – maybe you’ll be grateful things didn’t work out as planned, after all?\n\n\n## Use interactive tools for virtual team building\n\nOnline meetings today can be **truly interactive events** that bring teams together, no matter how far apart they may be. And if you value engagement and team building, the tools are there for you to use:\n\n\n\n* **Interactive whiteboards** Great for brainstorming, notes, and team games (Pictionary, anyone?)\n* **Live polls** Let the team decide\n* **Media sharing** Videos, slides, songs, memes\n* **Private chat** Ideal for icebreakers, short breaks, and gossip\n* **Q&As** No better way to grill an expert\n* **Reaction emojis**To let them know how you’re really feeling",{"id":3880,"alt":3881,"height":2779,"url":3882,"width":2781},"18296223","grey laptop on grey desk","https://livestorm.imgix.net/1127/1624609127-7-ways-to-make-your-online-meetings-more-engaging.jpg","2021-06-25",[],"Say NO to boring meetings online! Discover 7 ways to make your virtual meetings more engaging, fun and interactive. Your team is going to love you!",[3887],{"id":3888,"contentData":3889},"112934661",{"@context":1167,"@type":1168,"name":3673,"description":3890,"thumbnailUrl":3675,"uploadDate":3676,"duration":3677,"embedUrl":3131,"interactionCount":3891},"Virtual meetings are more popular than ever and with the help of video conferencing tools and the rise in remote work, virtual meetings aren't going anywhere. But that’s not to say it doesn't have its challenges. Taking into account things like Zoom fatigue, hosting online meetings where everyone is focused and engaged can be tricky. In fact, a recent survey conducted by Livestorm found that around 40% of US remote workers had problems with concentrating when using video communication tools. So how can we overcome that? Especially if remote work is expected to continue and even increase in the future? Don't miss these 5 tips for hosting more engaging virtual meetings. Do you have your own tips? Don't hesitate to add them in the comments! We want to hear from you. ---------- ⏱️ Timestamps: 00:00 - Intro 01:17 - Tip 1: Choose the right toolstack 02:55 - Tip 2: Use icebreakers 04:19 - Tip 3: Don't wing it 05:48 - Tip 4: Add visual elements 06:27 - Tip 5: Share the floor ---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","390"," 7 Ways to Make Your Online Meetings More Engaging",{"id":3894,"alternativeVersions":3895,"_locales":3898,"_publishedAt":3836,"_updatedAt":3899,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":3900,"blogPostAuthor":3902,"cluster":3904,"content":3913,"coverImage":36,"coverWithImgix":3995,"bottomContentOffer":166,"date":4000,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":4001,"relatedPillarPage":166,"seoDescription":4002,"sidebarContentCard":166,"structuredData":4003,"subtitle":4002,"title":4024,"slug":3897},"54382621",[3896],{"locale":756,"value":3897},"sales-meeting-ideas",[756],"2025-08-17T14:15:06+02:00",[3901],{"id":872,"name":681,"slug":682},{"id":2076,"avatar":3903,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":3905,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":3906,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":3907,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":3908,"coMarketing":166,"ebook":3909,"image":3910,"resourceType":3911,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":3912,"name":554},{"id":410,"name":411},[3914,3917,3920,3926,3929,3933,3936,3939,3942,3945,3950,3953,3956,3963,3966,3969,3977,3980,3986,3989,3992],{"id":3915,"__typename":811,"text":3916},"69974303","When your weekly sales meeting falls into a stale routine of reviewing numbers and discussing targets, you know you need to do more to keep your team engaged and motivated.\n\nWith a few straightforward changes, you can transform these dreaded 30 minutes into a time for collaboration, inspiration, and growth. Check out our tips to make your next sales meetings a success.",{"id":3918,"__typename":811,"text":3919},"YsftWiS1Sgac1UpGwQYuDg","## **Why salespeople dread sales meetings**\n\nSales team meetings bring everyone together to review the team’s performance, get alignment on sales strategy, share best practices, and address any challenges. But often, these meetings can feel like an unproductive time-sink, especially when:\n\n\n\n1. They have no clear purpose\n2. They feel one-sided\n3. There’s a negative atmosphere\n4. Your team isn’t that comfortable with each other\n\n\n### **1. They have no clear purpose**\n\nWithout a clear purpose, sales meetings can become a hot mess. Your team may have different expectations. This can lead to everyone talking over each other and important topics left unaddressed.\n\n\n#### **How to fix it**\n\n\n\n* **Set a clear agenda** with sales meeting topics that need to be covered.\n* **Share the sales meeting agenda** beforehand.\n* **Let everyone know their role** in achieving the goals of the meeting.\n* **Have an appointed facilitator** during virtual sales meetings to keep people on task and focused.\n* **Follow up with action items** or a [call to action](https://livestorm.co/webinar-glossary/cta) (CTA) at the end of your sales team meeting.\n\n\n### **2. They feel one-sided**\n\nIf you’re the only person speaking (e.g., going over [customer success metrics](https://livestorm.co/blog/customer-success-metrics) while your team zones out) this may give the impression that other people’s input isn’t valued. If this is the case, your team may only listen passively or find themselves doing other tasks in the background.\n\n\n#### **How to fix it**\n\n\n\n* **Start your meetings with an icebreaker**, so your team can build stronger relationships and trust.\n* **Split the team into breakout rooms** and let them discuss their challenges, successes, and ideas.\n* **Ask open-ended questions** that force people to think critically about the topic.\n* **Brainstorm solutions** together as a group.",{"id":3921,"__typename":833,"image":3922},"ddrs1kDxTIax6HQPE29J_A",{"id":3923,"alt":36,"height":3924,"url":3925,"width":3614},"32809884",427,"https://livestorm.imgix.net/1127/1638265866-linkedin-sales-solutions-6ie6ojshvwg-unsplash.jpg",{"id":3927,"__typename":811,"text":3928},"54382612","### **3. There’s a negative atmosphere**\n\nIt can be hard to motivate people or help your team improve when the atmosphere is uninspiring. Negative attitudes can stem from pressure of underperformance, disagreements with targets, or difficult customer interactions. \n\n\n#### **How to fix it**\n\n\n\n* **Celebrate successes** with your team, no matter how small.\n* **Encourage creative problem-solving** and collaboration instead of criticism.\n* **Have a clear code of conduct** for your sales team meetings and hold everyone accountable.\n\n\n### **4. Your team isn’t that comfortable with each other**\n\nIf your team members aren't communicating effectively, it can lead to misunderstandings, missed opportunities, and a general sense of discomfort. Similarly, personality clashes, unequal treatment, and different goals can also lead to a breakdown in communication.\n\n\n#### **How to fix it**\n\n\n\n* **Have regular check-ins** with your team members to address any issues before they become bigger problems.\n* **Switch to a fun way to host team-building activities**, like coffee breaks or games.\n* **Create an action plan** to set clear expectations and goals for the entire team.\n\n\n## 11 Fun and motivational **sales meeting ideas** \n\nYou want your team to walk away from each meeting feeling energized, inspired, and ready to meet their quota. Whether you're meeting in-person or virtually, these sales meeting ideas can help motivate your team:\n\n\n\n1. Have a clear sales team meeting agenda\n2. Respect your team’s time \n3. Take meetings online\n4. Start with a good icebreaker\n5. Give team shoutouts\n6. Set up individual objectives\n7. Let others own the meeting\n8. Encourage collaboration\n9. Train regularly \n10. Run sales role-plays\n11. Host lunch and learn sessions\n",{"id":3930,"__typename":2560,"feature":3931},"147661925",{"id":3722,"imageOnlyUsedForWowFeatures":3932,"productAnnouncementBlockTitle":3727,"productAnnouncementBlockText":3728},{"id":3724,"alt":3725,"height":2566,"url":3726,"width":2568},{"id":3934,"__typename":811,"text":3935},"147661926","### **1. Have a clear sales team meeting agenda**\n\nWhether you're running an in-person or a virtual meeting, it's important to provide your team with a clear agenda. Generally, the duration of a sales team meeting ranges between 30 to 45 mins. So, you need to ensure that everyone stays on track and eliminates any unnecessary distractions. \n\nAnd if you don't know where to start, here's a meeting agenda template to inspire you:\n\n**Attendees:** *Employee names*, *Sales manager name*\n\n**Date:** *Time and date*\n\n**Duration:** 30 minutes\n\n\n#### **Wins from last week [5 minutes]**\n\nWhat were your biggest accomplishments last week? Did anyone on the team go above and beyond or accomplish something notable?\n\n\n#### **Sales performance review [5 minutes]**\n\nReview the team's performance from the previous week. Highlight any trends, successes, or areas for improvement.\n\n\n#### **Discuss current deals [10 minutes]**\n\nDiscuss any current deals in progress, updates on progress, and any potential obstacles. Identify action items needed to move deals forward.\n\n\n#### **Priorities for this week [5 minutes]**\n\nWhat are your top priorities for this week? Discuss any upcoming meetings, calls, or presentations and ensure that everyone is aligned on the goals.\n\n\n#### **Action items [5 minutes]**\n\nIdentify any action items or follow-ups from the meeting and assign owners for each action item. Confirm deadlines and next steps.\n\n\n### **2. Respect your team’s time**\n\nYour team members are juggling multiple [virtual selling](https://livestorm.co/resources/guides/virtual-selling) responsibilities like following up with prospects, closing deals, and meeting sales targets. So you want to avoid keeping them in the meeting longer than necessary. \n\nStart and end meetings on time, limit the call duration, and provide a clear agenda in advance. Don't schedule more meetings than you need, and if you do need to extend a meeting, be sure to ask your team first.\n\n\n### **3. Take meetings online**\n\nWith virtual meetings, team members can participate from anywhere, allowing for greater flexibility in working hours and the option to work remotely. This eliminates the need to travel to a physical location, saving time and commuting expenses.\n\nVirtual meetings are the easiest way to get your distributed team to collaborate with others. You can use tools like Zoom or Google Meet to host interactive, engaging sessions.",{"id":3937,"__typename":833,"image":3938},"WtJiW5lLSJi0uts0seiusQ",{"id":3549,"alt":3550,"height":3551,"url":3552,"width":3553},{"id":3940,"__typename":811,"text":3941},"54382614","### **4. Start with a good ice breaker**\n\n[Ice breakers](https://livestorm.co/ice-breaker) can create a sense of unity among your team, as everyone shares a little bit about themselves and gets to know their colleagues on a more personal level. You can create your own ice breaker, like \"Room 101,\" wherein each team member names something they would banish forever.\n\nIf you're feeling stuck, take a look at these fun ideas:\n\n\n\n* Share a photo of your pet and describe their personality\n* If you were stranded on an island, what are the 3 things that you’d like to have with you?\n* What's a non-work related skill or hobby you're proud of?\n* Share a funny or embarrassing moment from your childhood\n* What's your favorite hobby or pastime outside of work?\n\n\n### **5. Give team shoutouts**\n\nWhen you shine a spotlight on your team's achievements, it can be a powerful source of motivation. For example, if your team member Usman closed a significant deal, give him a shoutout during the meeting. Or if Leila mastered a new sales skill or took on a challenging project, shout it out! \n\nBut you don't have to do it alone. Encourage your team to give shoutouts to teammates for their accomplishments too. When you celebrate achievements together, you foster a positive and inclusive company culture.",{"id":3943,"__typename":811,"text":3944},"54382617","### **6. Set up individual objectives**\n\nYou want your team members to understand how their individual performance contributes to the team's success. While key performance indicators (KPIs) are important, you don't want to go overboard with metrics. Instead, set objectives and key results (OKRs) which focus on outcomes rather than outputs.\n\nHere are some examples to set OKRs for your sales team:\n\n**Objective:** Increase sales revenue by 20% in Q1\n\n**Key Results:**\n\n\n\n* Close 20 new deals per week\n* Increase average deal size by 15%\n* Expand customer base by 10%\n\n**Objective:** Improve customer satisfaction ratings to 95% in Q2\n\n**Key Results:**\n\n\n\n* Reduce customer complaints by 50%\n* Increase customer feedback survey participation by 25%\n* Implement 3 new customer service initiatives\n\n\n### **7. Let others own the meeting** \n\nAre you always the only one in charge of your sales team meetings? It's time to let others take the wheel. Appoint a \"Chief Meeting Officer\" and take turns rotating this responsibility, so everyone gets a chance to plan and lead a meeting. This not only takes some pressure off you, but it allows your team to learn from each other, share new ideas, and build leadership skills.\n\nPlus, you can add a segment to your sales meetings where each sales rep gives a 3 to 5 minutes presentation on an idea, skill, or other sales-related topics. They can bring their own material and use design tools like [Visme](https://livestorm.co/integrations/plugin-visme) to create illustrative presentations. This way, your team benefits from knowledge sharing, collaboration, and exploring different perspectives.\n\n\n### **8. Encourage collaboration**\n\nThe best sales leaders leave room for collaboration and brainstorming. If you're hosting an in-person meeting, you can use a physical whiteboard or flipchart to organize ideas. You can also assign group tasks or projects. For example, you can break your team into smaller groups to design a new sales strategy.\n\nIf you're hosting virtual meetings, there are plenty of collaboration tools that allow teams to work together in real time. Tools like [Miro's](https://livestorm.co/integrations/miro) digital whiteboard let you share ideas, map out processes, and create stunning visuals.\n\nPlus, you can create breakout rooms for smaller groups. This way, your team can brainstorm ideas and share observations in the main room when ready.",{"__typename":2418,"id":3946,"heading":3947,"paragraph":3948,"callToAction":3949},"146477898","Increase sales productivity with product demo webinars","Whether live or on-demand, share your demo with hundreds of leads all at once.",{"id":64,"slot":65,"slug":66},{"id":3951,"__typename":811,"text":3952},"54382619","### **9. Train regularly**\n\nMake a point to invest in training and development so your team can stay on top of the latest technologies (like \u003Ca href=\"https://www.surfe.com/blog/best-linkedin-chrome-extensions/\" rel=\"noopener\" target=\"_blank\">LinkedIn Chrome extensions\u003C/a>), sales process strategies, and product updates. Whether you set up a formal sales training program or host weekly training sessions, focus on high-value topics like:\n\n\n\n* Running successful virtual sales calls, [product demos](https://livestorm.co/use-cases/product-demo-webinar-software), and cold calls\n* Building and managing customer relationships\n* Negotiation and closing techniques\n* Prospecting and lead generation\n* Sales techniques and strategies\n* Psychology and emotional intelligence\n\nPlus, you can have everyone take regular assessments or tests to help the team measure their progress and make sure they’re up to date on key topics.\n\n\n### **10. Run effective sales roleplays** \n\nRoleplaying is a powerful training tool for sales teams. It helps employees develop and refine their skills, learn to think on their feet, and improve communication. For example, you can run a sales pitch roleplay where team members must pitch a new product or service to a potential customer, addressing their pain points and highlighting the unique features of the offering. \n\nYou can also add customer personas into your sales role-plays. For example, create a scenario where team members must sell to a specific customer persona, like a small business owner or a C-level executive.\n\nTo make sure your roleplays are effective:\n\n\n\n* Create a realistic scenario\n* Choose actors for each role and assign the roles in advance, so everyone is prepared\n* Designate a moderator to observe, take meeting notes, and provide feedback\n* Allow practice time before the actual role-play begins\n* Provide constructive feedback after each round of the role-play\n\n\n### **11. Host lunch and learn sessions**\n\nHosting a lunch and learn session is an effective way to keep your team motivated and engaged. Put together team-building exercises and courses aimed at skill-building and personal development to get the team together. You can invite a speaker within your organization to share different perspectives.\n\nFor example, invite someone from the customer success team to discuss customer service best practices or invite someone from the marketing team to discuss lead generation strategies. Or you can also invite external speakers to share their knowledge and experience. Host the session at a local restaurant or outdoor venue, providing a change of scenery and an opportunity for team members to bond over a shared experience.",{"id":3954,"__typename":811,"text":3955},"GowC2TjiQ0S3TF0dPD7aVg","## How to run an **effective sales meeting**\n\nTo run an effective sales meeting, divide your efforts into three buckets to know what to do before, during, and after the session. Most of the advice is applicable to all session formats, but we've also added useful tips and tricks for effective virtual sales meetings.\n\n\n### **How to prepare for a sales meeting**",{"id":3957,"__typename":833,"image":3958},"Ii8vvyYaRwux1WgXdPQUjg",{"id":3959,"alt":3960,"height":2200,"url":3961,"width":3962},"49360489","Someone typing on a laptop that’s opened with the sales meeting agenda on the screen","https://livestorm.imgix.net/1127/1679413830-a-laptop-on-a-table-opened-with-the-sales-meeting-agenda.jpeg",2248,{"id":3964,"__typename":811,"text":3965},"R5jjiKjOTcuLW37-Z0KZng","First, you'll need to figure out what day, time, and agenda will work best. After that, it shouldn’t take you longer than 20 minutes to fill up your meeting agenda template or adjust your presentation. \n\nHere’s how to prepare for your sales meeting:\n\n\n1. Find a time\n2. Come up with a meeting agenda template\n3. Craft a presentation (optional)\n4. Host virtual sales meetings\n5. Assign a note-taker (optional)\n\n\n#### **1. Find a time**\n\nIt may be difficult to find a time that works for everyone, especially if your team is remote and working from different time zones. However, once you set up a weekly or monthly date and time, people should be able to build their schedules around it. \n\nTo identify when to host the sales meeting, run a poll with your team and pick the day and time that suits them best. Then, set up a recurring event in your company’s calendar or directly in your meeting software. That way you won’t have to schedule the next meeting every week or month.",{"id":3967,"__typename":811,"text":3968},"VkpE7JOiSJODgqs4N0EKnQ","#### **2. Come up with a meeting agenda template**\n\nOnce you’ve hit on the right format for your meeting, turn it into a template agenda to simplify the weekly or monthly prep. In the lead up to each meeting, invite attendees to collaborate on the agenda using a collaborative app like ClickUp or Notion. You can also let others present the topics they’ve suggested to avoid monologuing throughout.\n\nFor instance, if someone wants to share their learnings on closing a large deal, allow them to do so during the meeting. Then, keep the other items short or solve them asynchronously to avoid running out of time.\n\n**Pro tip:** It’s important that you’re mindful of the meeting length when you’re setting an agenda. If you’re booking it for 30 minutes, then your agenda should be short and concise so you can keep the meeting on track.\n\n\n#### **3. Craft a presentation**\n\nNot all team meetings require a presentation. You can simply share your agenda on whichever platform you use and talk through it. But, if you’d rather use a presentation, make a simple, visually engaging template that you can repurpose for each meeting. \n\nIf you’re hosting this meeting online, use [Visme](https://livestorm.co/integrations/plugin-visme) or [PowerPoint](https://support.livestorm.co/article/259-powerpoint). That way you’ll be able to go through it without having to switch tabs to pass slides. ",{"id":3970,"__typename":833,"image":3971},"HTyaaaWvRIm94lDYUWpf9Q",{"id":3972,"alt":3973,"height":3974,"url":3975,"width":3976},"49360535","Sharing Visme presentations on Livestorm on a virtual meeting about social media",1190,"https://livestorm.imgix.net/1127/1679414162-sharing-visme-presentations-on-livestorm-on-a-virtual-sales-meeting.jpg",1904,{"id":3978,"__typename":811,"text":3979},"XgXMBbedRvWN5YTpxkFSxA","#### **4. Host sales meetings virtually**\n\nMaking it easy for everyone to join helps reduce meeting dread. The best virtual meeting platforms make meetings more flexible and accessible no matter where you are.\n\n**Even if you’re not a remote team, you can host hybrid meetings to support colleagues who might not be able to access the office that day**. Plus, you get access to automatic recordings, engagement analytics, and in-app features like a Q&A tab.\n\nFor example, if a team member is on their way to a client meeting or working from home due to unexpected childcare issues, they can join your meeting remotely while everyone else attends in person. Or, if you record the session, they can simply watch the replay from their desk at a more convenient time.\n\n\n#### **5. Assign a note-taker**\n\nSometimes people come to meetings expecting them to be boring and unproductive. So, they work on other things while they’re at it or simply stop paying attention. But if they’re not listening, you have no room to potentially change their minds. \n\nTo encourage focus, you can assign a different note-taker each week. Since this person is responsible for writing meeting minutes, they’ll need to pay attention. Changing the role every week gives everyone the opportunity to focus and possibly be more attentive at your next sales meeting.\n\n\n### **How to act as the sales meeting host**\n\n**You want these sessions to be the best use of your people’s time, so the first thing you need to do is to start on time.** Then, you should:\n\n\n\n6. Avoid tired ice breaker questions\n7. Kick it off right away\n8. Encourage interaction\n \n\n#### **6. Avoid tired ice breaker questions**\n\nIce breakers don’t have to be awkward. You can get creative and think of something new every week or simply rotate ideas. Don’t forget to let your team make suggestions too! One of our favorite ideas is sharing “culture recommendations”, where each team member shares a TV show, book, or podcast they’ve enjoyed in the last week.\n\nWhen you host sales meetings online, invite people to unmute themselves or share their answers through the chat. You can also ask them to use emoji reactions to share how they feel about what people are sharing, or even vote for the best recommendation on a poll by the end of the ice breaker round.",{"id":3981,"__typename":833,"image":3982},"XuzfzCsMSQeJCSGDIYalWw",{"id":3983,"alt":3984,"height":3433,"url":3985,"width":1778},"49360478","Six people having a sales meeting in person","https://livestorm.imgix.net/1127/1679413644-six-people-having-a-sales-meeting-in-person.jpg",{"id":3987,"__typename":811,"text":3988},"SgIk13llSD2fDbfm_Kghqg","#### **7. Kick it off right away**\n\nAs soon as you finish the ice breaker, share the agenda and start going through each point. If this is the first time you’re hosting the session, you might want to take time to share the rules of the call. For example, if this is an online session, you might want to explain if it’s a camera on or off call and how you want people to interact.\n\n\n#### **8. Encourage interaction**\n\nIf when you review the agenda prior to the meeting, it looks like you’ll be the only one talking, ask other employees to present one of the items. For example, if you want to talk about specific sales skills and you know that someone recently took a class on it, ask them if they’re willing to present the topic. \n\n**Pro tip:** If you’re hosting a live meeting, ask people to share their ideas through your team chat before the event and compile insights. Open a digital whiteboard or send people to breakout rooms to get them to interact in a more focused environment.\n\n\n### **How to close a sales meeting**\n\nWrap up your team meetings on time and make sure you:\n\n\n\n9. Set action items\n10. Follow up by sending the recording and meeting notes\n\n\n#### **9. Set action items**\n\nRecap everything you talked about during the session and revisit the next steps. Get the note-taker to use Asana or Notion to compile notes and assign tasks. If you run out of time, move pending agenda items to the next sales meeting agenda. \n\n\n#### **10. Follow up by sending the recording and meeting notes**\n\nIf you’re having the sales meeting in-person, get the note-taker to share a summary with everyone on the team as soon as the meeting ends. If you’re having a virtual meeting, notes are also useful, but you can simplify work by sharing the recording.\n\nAutomatically record the meeting as soon as it starts and send the video via email. That way, everyone can rewatch the call or catch up in case they couldn’t attend.\n\n## What to include in your **sales meeting agenda**\n\nSales teams already spend too much time in meetings. **If you want them to see the value behind your team meeting, include them in the ideation process before you set the agenda.** As a starting point, use this list to spark ideas to motivate your team:\n\n\n\n* Ice breakers\n* Meeting objectives\n* KPIs\n* Wins\n* Updates\n* Blockers\n* Next steps\n\n\n### **Ice breakers**\n\nCome up with multiple [ice breaker games](https://livestorm.co/ice-breaker-games) that get people to chat, laugh, or vote on a poll. This is a simple way to check in with your people and shouldn’t take longer than five to ten minutes to avoid taking most of the meeting time. Remember that these are voluntary and you should avoid putting anyone on the spot.",{"id":3990,"__typename":811,"text":3991},"Ty6wlStZQ7m3iv7vj2Uykg","### **Meeting objectives**\n\nConversations can often get derailed from the initial meeting intention. Take a minute at the beginning of every session to remember the goal of the meeting and keep it in mind throughout. That way, you’ll have a more focused session where people only bring topics up for discussion if it aligns with your meeting goal.\n\n\n### **KPIs** \n\nUse this space to talk about sales goals. Review the numbers and ask if anyone needs help reaching a particular KPI. If your reps are already reviewing the sales strategy with their managers and are on top of their KPIs, this should just be a short reminder. However, if this is the only place where your sales reps get to review metrics, take a bit more time to explain expected milestones and objectives. \n\n\n### **Wins** \n\nEspecially on remote teams, people’s work can go unnoticed. You can solve that problem by inviting everyone to share their peers' or direct reports' wins. This space isn’t only for top performers, you can also celebrate specific behaviors to promote company values that you want to reinforce. This is a simple way to make your team feel valued and get them looking forward to the meeting. \n\n**Pro tip:** Some teams are oriented towards team building and would love to get to know their teammates and celebrate wins. However, that’s not always the case. Avoid pushing an agenda that works for you but will cause sales team members to disengage. In Livestorm, you can use virtual polls to gauge your team's feelings towards this segment during the meeting.\n\n\n### **Updates** \n\nYou want people to see value in this meeting, so use it to share relevant, team-wide information. Allow them to add updates to this list and skip it if there’s nothing to discuss. \n\nHere’s an example of a relevant update. Let’s say one of the team KPIs is to reach one million in sales by the end of the quarter. But, one of the biggest clients was acquired by another company and there’s a possibility that they’d end the contract with you. A weekly sales meeting is the place to share this so others can find ways to\n\n\n\n* Shorten the sales cycle on their open conversations\n* Upsell to current clients\n* Help build an action plan\n* Revisit their pipeline \n* Work together on a sales pitch for the new owners\n\n\n### **Blockers** \n\nBeing in sales can often cause teams to work in silos and forget that they have peers that are probably facing similar challenges. That’s why you should encourage people to ask for help to solve roadblocks during team meetings. This can lead to a brainstorming or knowledge-sharing session in the future. \n\n\n### **Next steps**\n\nMeetings should always facilitate other things to happen, so make sure you assign actions rather than letting them slide into next week. Use project management software to keep your action items on track. Remember to review the progress of open tasks in the next sales meeting.",{"id":3993,"__typename":811,"text":3994},"147375639","## **Energize and engage your sales team**\n\nYour sales team meetings don’t have to be the dreaded part of your team’s workweek. The key to a successful sales meeting is to make it both informative and enjoyable. \n\nHere’s a quick recap: \n\n\n\n* Set a clear sales team meeting agenda\n* Start with a good ice breaker\n* Recognize your team's achievements\n* Set goals and OKRs\n* Keep your meetings short, sweet, and to the point\n* Give everyone a chance to lead \n* Build confidence and sales skills with role-plays\n* Provide ongoing training and development opportunities\n\n\n## **Frequently asked questions** about sales meeting ideas \n\n\n### **How do you motivate a sales team in a meeting?**\n\nYou can motivate your sales team in a meeting by celebrating wins, encouraging positive competition, and setting attainable goals. You can also use role-plays during meetings to give your sales reps practice in real scenarios and provide constructive feedback after each round of the role-play. \n\n\n### **What are good team meeting topics?** \n\nGood team meeting topics depend on your business goals and objectives, but some ideas include:\n\n\n\n* Progress updates on ongoing projects\n* Brainstorming ideas to improve processes, and customer experience and increase sales\n* Reviewing key metrics like close rates or customer retention numbers.\n* Communicating new product/service launches\n* Sharing best practices from other teams in the organization\n\n\n### **What should a sales meeting not do?** \n\nA sales meeting should not: \n\n\n\n* Micromanage or criticize team members\n* Be too long or drawn out\n* Make meetings all about numbers and targets without addressing the bigger picture\n* Be disorganized or lacking in structure\n* Ignore the input or ideas of team members\n* Be too negative or discouraging\n\n\n### **What makes a great sales meeting?**\n\nA great sales meeting makes your team members feel engaged and motivated. It should have a clear agenda, interactive team-building exercises, and opportunities for collaboration. Keeping your meetings short and sweet with clear objectives helps ensure everyone stays focused and gets the most out of their time.",{"id":3996,"alt":3997,"height":150,"url":3998,"width":3999},"22591450","sales rep participating in a sales meeting","https://livestorm.imgix.net/1127/1630090195-10-effective-sales-meeting-ideas-to-motivate-your-remote-team.jpg",3840,"2025-02-05",[],"Get 11 sales meeting ideas to keep your team engaged and inspired. Run effective sales meetings with these easy-to-implement tips.",[4004],{"id":4005,"contentData":4006},"101035694",{"@context":1143,"@type":1144,"mainEntity":4007},[4008,4012,4016,4020],{"@type":1147,"name":4009,"acceptedAnswer":4010},"How do you motivate a sales team in a meeting?",{"@type":1150,"text":4011},"You can motivate your sales team in a meeting by celebrating wins, encouraging positive competition, and setting attainable goals. You can also use role-plays during meetings to give your sales reps practice in real scenarios and provide constructive feedback after each round of the role-play.",{"@type":1147,"name":4013,"acceptedAnswer":4014},"What are good team meeting topics?",{"@type":1150,"text":4015},"Good team meeting topics depend on your business goals and objectives, but some ideas include: Progress updates on ongoing projects Brainstorming ideas to improve processes, and customer experience and increase sales Reviewing key metrics like close rates or customer retention numbers. Communicating new product/service launches Sharing best practices from other teams in the organization",{"@type":1147,"name":4017,"acceptedAnswer":4018},"What should a sales meeting not do?",{"@type":1150,"text":4019},"A sales meeting should not: Micromanage or criticize team members Be too long or drawn out Make meetings all about numbers and targets without addressing the bigger picture Be disorganized or lacking in structure Ignore the input or ideas of team members Be too negative or discouraging",{"@type":1147,"name":4021,"acceptedAnswer":4022},"What makes a great sales meeting?",{"@type":1150,"text":4023},"A great sales meeting makes your team members feel engaged and motivated. It should have a clear agenda, interactive team-building exercises, and opportunities for collaboration. Keeping your meetings short and sweet with clear objectives helps ensure everyone stays focused and gets the most out of their time.","11 Sales Meeting Ideas to Motivate & Engage Your Team",{"id":4026,"alternativeVersions":4027,"_locales":4030,"_publishedAt":4031,"_updatedAt":4032,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":4033,"blogPostAuthor":4035,"cluster":4037,"content":4046,"coverImage":36,"coverWithImgix":4077,"bottomContentOffer":166,"date":4083,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":4084,"relatedPillarPage":166,"seoDescription":4085,"sidebarContentCard":166,"structuredData":4086,"subtitle":4085,"title":4103,"slug":4029},"63801707",[4028],{"locale":756,"value":4029},"team-meeting-agenda",[756],"2025-08-22T10:38:53+02:00","2025-08-17T14:07:23+02:00",[4034],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":4036,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":4038,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":4039,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":4040,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":4041,"coMarketing":166,"ebook":4042,"image":4043,"resourceType":4044,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":4045,"name":554},{"id":410,"name":411},[4047,4050,4057,4060,4068,4071,4074],{"id":4048,"__typename":811,"text":4049},"63801703","It’s pretty common for teams to forget about meeting agendas as soon as everyone is used to each other’s dynamic. If nobody follows it anyway, is there even any point having an agenda?\n \n**Traditionally, a team meeting agenda is a list of topics, action items, and planned activities.** But it isn’t just helpful for reminding you of discussion points. A good agenda helps guarantee that meetings are timely, relevant, and helpful — and can even be used to invite team collaboration.\n\nTo help you create an agenda that works, we’ve got advice, tips, and tricks from Océane Carée, Web Product Manager and team meeting agenda expert at Livestorm. By the end of this article, you’ll be able to write your own internal meeting agendas and boost your team’s productivity. \n\n## What are the **benefits of having a meeting agenda?**\n\n“I think the agenda is the most important part of a meeting,” shares Océane Carrée, Web Product Manager at Livestorm. **“You can avoid going off in all directions and ending the meeting without answering the questions in the room.”** Like Océane says, a good agenda can help you:\n\n* Focus the conversation to achieve a certain goal\n* Make everyone feel included\n* Ensure everyone is prepared and briefed on the meeting topic\n* Align the team towards the same goals\n* Get rid of ineffective meetings\n* Improve team productivity \n* Follow up on relevant projects and action steps\n* Ask for help and clarify tasks\n* Boost team collaboration and cohesion\n* Give praise and identify problems\n\n## **What to include** in your team meeting agenda",{"id":4051,"__typename":833,"image":4052},"63801704",{"id":4053,"alt":4054,"height":2200,"url":4055,"width":4056},"48727986","Woman taking notes on a notebook in a productive meeting","https://livestorm.imgix.net/1127/1668510481-woman-taking-notes-on-a-notebook_11zon.jpg",2242,{"id":4058,"__typename":811,"text":4059},"63801705","**In your team meeting agenda, you need to include everything that’ll happen during the meeting and estimate the duration of each item**. Agendas can vary in content and structure but may include the following points:\n\n1. Team goals and objectives\n2. Project updates and announcements\n3. Discuss obstacles and brainstorm ideas\n4. Team feedback\n5. Expectations and responsibilities\n\n### 1. Team goals and objectives\n\n**Highlighting team goals and objectives on your agenda will jump-start any [virtual meeting](https://livestorm.co/resources/guides/virtual-meetings).**\nIt’s a good opportunity to remind everyone what the company and team priorities are. For example, let’s assume you have a 60-minute sales team meeting and plan to cover several topics, you can start by reviewing the sales quota goal or the number of qualified leads generated per week.\n\n### 2. Project updates and announcements\n\n**Mention the different active projects and share any changes in status from the previous meeting.** To avoid one-sided meetings, give your team a chance to provide important project updates. You can also use this time to introduce new team members and celebrate team wins.\n\nIf you only have 10 minutes, keep fairness in mind and give guidelines on sharing updates, such as limiting comments or respecting time limits.\n\n### 3. Discuss obstacles and brainstorm ideas\n\nTeam meetings usually end up with some unstructured time where team members ask questions and solve problems. Include it in the agenda so you can keep to time and move conversations to other forums if necessary.\n\nWhen your team brainstorms ideas, you can use tools to keep track of the conversations and make the discussion more visual and interactive. “The other day I led a workshop with Livestorm,” says Océane. “I used a Miro board and we all added virtual post-its to the event room. I also used the timer feature built into the event room to fill in the blanks when everyone was writing their post-its.”\n\nIf you’re using Livestorm to host virtual meetings, you can also use the raise-hand functionality to prevent interruptions and create polls to vote for ideas. “With Livestorm you can really do a lot of things and make a virtual event very interactive and therefore more captivating for the participants,” Océane adds.\n\n### 4. Team feedback\n\nAs a manager, it’s essential to be positive and supportive when team members bring up problems. If employees feel worried about sharing feedback, nothing will be discussed until a problem explodes.\n\nFor wider team meetings, you can foster a culture of open, respectful communication by encouraging your team to feedback on processes and strategies. Your team will feel more heard and you may get some surprisingly good ideas. \n\nOne-to-one meetings should also create space for employees to give and receive feedback with their managers, which can be used to boost everyone’s performance.\n\n### 6. Expectations and responsibilities\n\nThe final agenda point of every meeting should be to define the next steps. Clearly defining who is responsible for every action raised in the meeting will ensure productivity and drive progress. \n\nDepending on the type of meeting the action points can be a short or extensive list, in any case, make sure to:\n\n* Make them clear and actionable\n* Assign the responsibility to a particular individual\n* Add a clear deadline\n* Provide your team with the tools to achieve them\n\n## Team meeting agenda examples help you prepare\n\nIf you’re looking for inspiration to write your next meeting agenda, here are a few easy-to-follow examples.\n\n### One-on-one meetings\n\nOne-to-one meetings are conversations that happen between an employee and their line manager. These are usually less structured and more conversational. Here’s an example from Krisp:\n\n* **Personal check-in (5 minutes):** use this space to ask your direct report how they’re feeling personally and emotionally. \n* **Discuss project status (10 minutes):** take some time to discuss the status of the different projects your direct report is working on. Ask if there are any blockers or anything they need your help with. Review what’s going well and what’s not.\n* **Career growth touchpoint (10 minutes):** 1:1s won’t always have a career conversation. However, discussing growth opportunities gives your reports a structured space to give and receive feedback to identify areas of growth.\n* **Miscellaneous (5 minutes):** use this time to talk about any other business, like vacation days, budget approvals, hiring updates, or a simple movie recommendation. \n\n\n### Team brainstorming\n\nHosting a brainstorming session without an agenda can quickly become unstructured and chaotic as everyone will start sharing ideas. Here’s a brainstorming agenda example from Hypercontext: \n\n* **Objectives:** start the meeting by explaining the objectives of the brainstorming session. If you think discussion can lead to other topics, state that it’s not the goal of the meeting, e.g., “this meeting is to brainstorm themes for the department off site. We’ll discuss location, activities, and budget next week.” \n* **Ground rules & housekeeping:** share the meeting rules for everyone to be able to speak. Encourage everyone to participate but define whether or not they’d need to raise their hand or just unmute themselves. Use this time to assign a note-taker and timekeeper. \n* **Activity:** if you have the time, you can prepare an activity to get people to start thinking of ideas. A good example of an activity is to ask the _ultimate question_: If you had unlimited time, budget, and resources, what would you do to solve X issue?\n* **Round robin:** this is when you give everyone in the room a chance to share their ideas. This should take the majority of the meeting and everyone should have limited time. \n* **Idea voting:** leave the brainstorming session with a deliverable or a consolidated idea by having everyone vote at the end. You can filter the ideas you consider best and get them to vote anonymously. \n* **Next steps:** list all the pending tasks, assign responsibilities, and set deadlines. Anyone who needs to take action after the meeting should have a clear understanding of the requirements by the end of the meeting.",{"id":4061,"__typename":833,"image":4062},"63802660",{"id":4063,"alt":4064,"height":4065,"url":4066,"width":4067},"48727989","Brainstorm meeting agenda example from Hypercontext",645,"https://livestorm.imgix.net/1127/1668510541-soapbox-brainstorming-meeting-agenda-template.png",1016,{"id":4069,"__typename":811,"text":4070},"63801706","### Retrospective meeting\n\nAt the end of a major project, take some time to celebrate your success as a team. Within a day or two of completing the project, schedule a retrospective meeting. This type of post-project meeting is an excellent way to draw lessons from the project experience. We follow this structure at Livestorm: \n\n* **Introduction:** welcome attendees and set expectations. A retrospective is not about changing history or assigning blame. It’s focused on gaining insight to improve future performance.\n* **Gather comments:** use a virtual whiteboard to list out a few questions like \"what went well on the project?\" and \"what are we not doing well?\" For example, you might celebrate that the team hit its deadlines.\n* **Discuss solutions:** focus the team meeting on potential solutions. You might not have a complete solution in every case, but incremental progress is still worth pursuing.\n* **Select solutions:** choose the potential solutions that are feasible to execute. \n* **Action items:** give each solution to a specific person to implement, gather information, or develop further.\n\n### Remote meeting (weekly team meeting)\n\nUse this space to get your department to connect, communicate updates, and share best practices. This type of meeting is especially important when you have a remote team as it’s possible that people are connecting to their direct peers, but probably not with the rest of the company. Follow this agenda example:\n\n* **Ice breaker:** in fully remote teams, ice breakers and structured (but not mandatory) chit-chat is what get people to connect to one another. You should never skip this in a remote team meeting.\n* **Share individual and group wins:** use this to celebrate others who embrace the company’s culture or achieve great results. Allow everyone to add wins to the list.\n* **Project updates and initiatives:** give an overview of ongoing projects, updates from the previous meeting, and future activities.\n* **Review metrics:** your entire team should be aware of the company and departmental KPIs and how their work can help achieve them.\n* **Discussion points:** encourage your team members to add items to this list and go one by one. Invite the owner of each point to participate and explain their case. \n* **Wrap up and action items:** sum up the conversation and define the next steps. Ask the note-taker to create tasks or reminders for each respective team member. \n\nYou can use the same example for [daily stand-up meetings](https://livestorm.co/blog/stand-up-meeting).\n\n### All-hands meeting\n\nAn all-hands meeting brings all your company together. The agenda should get everyone up to date with company initiatives and financial situations. Your all-hands meeting should include time for strategic matters and company-wide updates. Use the following example for inspiration: \n\n* **Opening segment:** play music, share the company’s new commercial, or compile pics from the team to use as background while people join. Give two to five minutes as you wait for attendees to join. Then, share the meeting agenda.\n* **CEO update:** kick off the meeting with comments from the CEO or president.\n* **Financial update:** share the business's financial status and show the KPIs that are relevant to your audience.\n* **Department update:** invite each department head to provide a short update on their department's activities (e.g., a marketing update from the chief marketing officer and a sales update from the head of sales).\n* **Strategy:** discuss the company's evolving strategy and opportunities. For example, discuss the implications of pursuing a potential acquisition.\n* **Questions:** in many companies, employees rarely get the chance to interact with executives. Open the floor for everyone to ask them questions.\n\n## Tips for the most **effective team meeting agenda planning**\n\n**An effective team meeting agenda leads to productive and time-efficient conversations**. It also ensures that everyone who wants to speak their mind has the room to do it. Here are some tips to achieve that:\n\n### 1. Be clear about the purpose of the meeting \n\nYou can include a one-line description of the meeting goal for attendees to see as soon as they get the invite, e.g. “[All-hands meeting](https://livestorm.co/blog/host-all-hands-meeting) to review monthly department achievements, future action steps, and the company’s financial situation.”\n\nThat way, you can use your team meeting agenda to focus everybody's attention on your top priorities. It's good practice to start each meeting by reminding everyone of its purpose too.\n\n### 2. Set a meeting time limit (and be strict about it)\n\nWhen done right, meetings can be very productive, but can easily stop being effective when you:\n\n* Frequently go past the time limit\n* Ignore the meeting agenda\n* Monopolize the conversation\n\nSo, if you want your team to see meetings as a productive way to connect with team members, brainstorm ideas, and feel energized later, you need to respect the schedule. If not, they might stop attending, work on other tasks at the same time, or end up being late to their next meeting.\n\n### 3. Include an ice breaker \n\nUsually, when you start a meeting, your brain needs some time to forget about the thing you were doing before and focus on the current conversation. [Ice breakers](https://livestorm.co/ice-breaker-games) allow your team members to relax, have fun, and be present in the meeting. \n\nIt could be as simple as asking your staff for restaurants, books, or TV show recommendations — or as complex as planning a trivia based on people’s interests.",{"id":4072,"__typename":811,"text":4073},"143515642","### 4. Share resources ahead of time\n\nWhen you set a meeting agenda, you can identify agenda points that require participants to do any kind of preparation and attach it to the invite. Sharing the agenda and relevant resources in advance will boost productivity during the meeting (because everyone will have a chance to do their homework!)",{"id":4075,"__typename":811,"text":4076},"143515644","### 5. Make the agenda editable\n\nIf you have a recurring meeting with your team, use an open agenda so everyone can add their talking points. You can either give access to meeting agenda templates or create a process for attendees to share their agenda points ahead of time.\n\nSet a recurring task in a project management tool, like ClickUp, where everyone can add agenda items. Then, the meeting moderator can prioritize each topic and aim to cover them all. \n\n### 6. Think of ways to promote interactivity and team participation\n\n“For me, the most important aspect is to capture people's attention,\"_ shared Océane Carée. “This is possible when the meeting is properly prepared and the participants are paying attention to you.”\n\nIf you don’t keep everyone engaged, meetings are a waste of time. When writing your agenda, plan interactive elements like a quick poll or opportunities for team members to work in small groups in breakout rooms.\n \nIt’s even more important to foster collaboration for hybrid and remote teams. Follow [virtual meeting best practices](https://livestorm.co/blog/virtual-meeting-best-practices) and always circle back to the meeting objective to ensure conversations are aligned with it.\n\n## Should you always follow a **team meeting agenda?**\n\nIf you want to get rid of unproductive meetings and boost team engagement in virtual or in-person gatherings, you should always follow a team meeting agenda. Here are some best practices:\n\n1. Define the purpose of your meeting\n2. Set a meeting time limit\n3. Include an ice breaker\n4. Ensure everyone is prepared for the session\n5. Allow others to add agenda points\n6. Promote interactivity and engagement\n\n\n## **Frequently asked questions** about team meeting agendas\n\n### What is a team meeting agenda?\n\n**A team meeting agenda is a brief written document that explains your department's current topics and objectives.** Without an agenda for a meeting, you’re more likely to have an unfocused meeting and miss essential items. Your team meeting agenda's length, detail, and format will change over time depending on your goals and objectives.\n\n### What topics should be discussed in team meetings?\n\nThe topics that should be discussed in team meetings depend on the purpose of the call. However, you should always include:\n\n* **An opening segment.** This can be a team-building ice breaker, an overview of the agenda, or a question. Use this to explain the purpose of the meeting. \n* **Review past meeting updates.** Share what was discussed in the previous meeting and if there are any relevant announcements based on the conversation.\n* **Go by the agenda points one by one.** In team meetings, your staff usually adds conversation topics to the agenda. Take the time to review and discuss all of them. \n* **Wrap up the meeting and set the next steps.** Recap the most important findings on each discussion topic and assign the next steps if there are any. \n\n### How do you create a team agenda? \n\nTo create a team agenda, you should:\n\n1. Define the meeting purpose \n2. Come up with a platform and template to outline the meeting sections and topics (you can use the calendar invite, your project management platform, or a dedicated team meeting agenda app)\n3. Ask participants to collaborate and add discussion topics\n4. Assign a time estimate to each section\n5. Assign a note taker\n6. Leave room for defining next steps",{"id":4078,"alt":4079,"height":4080,"url":4081,"width":4082},"26574004","man looking at computer holding pen",4000,"https://livestorm.imgix.net/1127/1633600642-how-to-write-an-effective-team-meeting-agenda.jpg",6000,"2021-10-14",[],"From one-to-one meetings to all-hands, learn how to write an effective team meeting agenda for every occasion. Try these tips, tricks, and examples.",[4087],{"id":4088,"contentData":4089},"143516829",{"@context":1143,"@type":1144,"mainEntity":4090},[4091,4095,4099],{"@type":1147,"name":4092,"acceptedAnswer":4093},"What is a team meeting agenda?",{"@type":1150,"text":4094},"A team meeting agenda is a brief written document that explains your department's current topics and objectives. Without an agenda for a meeting, you’re more likely to have an unfocused meeting and miss essential items. Your team meeting agenda's length, detail, and format will change over time depending on your goals and objectives.",{"@type":1147,"name":4096,"acceptedAnswer":4097},"What topics should be discussed in team meetings?",{"@type":1150,"text":4098},"The topics that should be discussed in team meetings depend on the purpose of the call. However, you should always include: An opening segment. This can be a team-building ice breaker, an overview of the agenda, or a question. Use this to explain the purpose of the meeting. Review past meeting updates. Share what was discussed in the previous meeting and if there are any relevant announcements based on the conversation. Go by the agenda points one by one. In team meetings, your staff usually adds conversation topics to the agenda. Take the time to review and discuss all of them. Wrap up the meeting and set the next steps. Recap the most important findings on each discussion topic and assign the next steps if there are any.",{"@type":1147,"name":4100,"acceptedAnswer":4101},"How do you create a team agenda?",{"@type":1150,"text":4102},"To create a team agenda, you should: Define the meeting purpose Come up with a platform and template to outline the meeting sections and topics (you can use the calendar invite, your project management platform, or a dedicated team meeting agenda app) Ask participants to collaborate and add discussion topics Assign a time estimate to each section Assign a note taker Leave room for defining next steps"," How to Write an Effective Team Meeting Agenda ",{"id":4105,"alternativeVersions":4106,"_locales":4109,"_publishedAt":3836,"_updatedAt":4110,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":4111,"blogPostAuthor":4113,"cluster":4115,"content":4120,"coverImage":36,"coverWithImgix":4150,"bottomContentOffer":166,"date":4154,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":4155,"relatedPillarPage":166,"seoDescription":4156,"sidebarContentCard":166,"structuredData":4157,"subtitle":4158,"title":4159,"slug":4108},"53824058",[4107],{"locale":756,"value":4108},"virtual-sales-meetings",[756],"2025-08-17T14:01:47+02:00",[4112],{"id":872,"name":681,"slug":682},{"id":2076,"avatar":4114,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1037,"bottomContentCardCtaTitle":1038,"bottomContentCardText":1039,"bottomContentCardTitle":1040,"displayCustomerLogoSection":493,"headerCtaText":1041,"headerCtaCtaTitle":1038,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":4116,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1057,"title":1058,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1043,"trackName":32,"trackNameFallback":1044,"backgroundImage":4117,"coMarketing":493,"ebook":36,"image":36,"resourceType":4118,"shortDescription":1055,"slug":1056,"title":1044},{"id":1046,"alt":1047,"height":1048,"url":1049,"width":1048},{"id":1051,"color":1052,"cta":1053,"icon":4119,"name":635},{"id":575,"name":576},[4121,4124,4127,4130,4138,4141,4147],{"id":4122,"__typename":811,"text":4123},"53824053","It’s been a long time since the term “sales call” meant calling a long list of phone numbers with the hopes that one lead might want to buy what you’re selling. These days, [virtual selling](https://livestorm.co/resources/guides/virtual-selling) has transformed — sales calls can take place in person, over the phone, or online.\n\n[Virtual sales meetings](https://livestorm.co/blog/sales-meeting-ideas) refer to any event where a salesperson uses video, social media, or the internet to reach clients and sell a product. In this article, we'll walk you through how to plan a successful call and how to create a compelling product demo.",{"id":4125,"__typename":913,"youtubeLink":4126},"59740333","https://www.youtube.com/embed/GTVMt62S9wU",{"id":4128,"__typename":811,"text":4129},"57540308","## Virtual sales meetings vs. face-to-face meetings\n\nFace-to-face sales meetings are often time-consuming, full of unnecessary decorum, and costly. Especially if your business is already based online, there’s no reason to force face-to-face sales for every single client.\n\nVirtual communication has much more range and can be altered to fit your business. This includes anything from webinars to [sales demos](https://livestorm.co/use-cases/product-demo-webinar-software). You can really get creative with how you use them to drive sales, whether you’re hosting an online event or doing a livestream.\n\nThe financial cost of hosting a client's buying committee at your business includes all the costs of having a presentable, pleasing office space — something that most modern businesses don’t have or need. Or, if you have to travel to them, you have all the costs associated with getting to the meeting.\n\nBoth the customer and the business will spend time getting to the meeting, setting up, breaking down, and getting back. Why start your sales meetings off with having your potential customer sit in traffic when you could give them the opportunity to hop onto a livestream or register for a webinar in seconds?\n\nWhen you host virtual sales meetings, you also give yourself access to a valuable recording. You can reuse this content over and over again, and you can distribute that recording to all attendees right after the event. \n\nVirtual sales meetings also allow you to gather important information and leads from your sales call, like attendees’ email addresses. Use the metrics provided — like poll data or click-through rates during the call — to gain important knowledge about your sales performance.\n\nThe more engagement features you use during your virtual call, the more metrics and analytics you’ll have. Features like emoji reactions, polling, questions, and chat boxes make it simple to engage with your attendees — and you keep all that data to analyze later.\n\nEven if hosting face-to-face sales meetings makes sense for your business, adding virtual sales to your repertoire is always beneficial. You’ll reach people more meaningfully, make more sales faster, and gather valuable data in the process.",{"id":4131,"__typename":833,"image":4132},"53824054",{"id":4133,"alt":4134,"height":4135,"url":4136,"width":4137},"22308465","mini shopping cart holding money next to a laptop",3903,"https://livestorm.imgix.net/1127/1629828804-pexels-karolina-grabowska-5632397.jpg",5854,{"id":4139,"__typename":811,"text":4140},"53824055","## How to organize great virtual sales meetings\n\nThe art of a great [virtual sales call](https://livestorm.co/blog/virtual-sales-calls) is certainly a little different than traditional sales calls. Since your audience will be able to see and interact with you, there are some key tricks to bringing your virtual sales meetings up a notch from the uninspired robo-call. Here are some tips for how to organize great virtual sales events.\n\n\n\n### 1. Understand the buyer’s needs\n\nPertinent to any sales situation is understanding your buyer’s needs. When hosting a virtual sales call, you can narrow your audience even further than you normally would. Plan your sales pitch so that it solves the exact problem your buyer has — and use video to demonstrate how this works.\n\nIf you own a SaaS company, for example, virtual sales meetings are an amazing opportunity to showcase how your software would work for a specific client. You can set up a demo, share your screen, and showcase your great software to the potential buyer. You can even add in CTAs to your sales meeting to close the deal.\n\nFor virtual meetings, make sure you’re also considering the buyer’s needs when it comes to what they’re looking to get out of the meeting itself. If you sell a physical product and they’d like to hold it or try it, consider sending them a sample and getting on the call to answer questions and showcase specific uses.\n\n\n\n### 2. Build trust with prospects\n\nVideo is the best way to grow trust with your potential clients. When they see a real person representing your company, clients are much more likely to feel that they can trust you and the product you sell.\n\nUse this to your advantage by getting creative with what your sales calls look like. When you host a [video product demo](https://livestorm.co/blog/video-for-sales), you show your customers that your product is functional.\n\nAnother great way to use video to grow trust is by answering customer questions. You can gather questions beforehand or host a live question-and-answer session where attendees can ask questions in real time.\n\nThe more time your customers spend with your brand, the more likely they are to spread the word to friends or social media circles — even if they don’t realize it!\n\nIn addition, they offer a good opportunity to encourage referrals. You could offer a 15% off referral code to all attendees of a webinar about how to host compelling Q&A videos, for example. You could also offer an incentive for anyone who has referred individuals to the sales meeting itself, like a nominal gift card or free content.",{"id":4142,"__typename":833,"image":4143},"53824056",{"id":4144,"alt":4145,"height":4080,"url":4146,"width":4082},"22308538","blonde business woman shaking hand of man in shirt and tie ","https://livestorm.imgix.net/1127/1629828847-pexels-sora-shimazaki-5668859.jpg",{"id":4148,"__typename":811,"text":4149},"53824057","### 3. Demonstrate value\n\nVideo sales meetings are great because they can serve many purposes at once. When you host a virtual sales call as opposed to an in-person call, your attendees have a lot more agency. They aren’t sitting in an office chair across from you — they’re sitting at a computer where they can click on links, chat with you, and engage.\n\nThis lends itself to an incredible opportunity to demonstrate the value of your product. Especially if you are selling a virtual or online product, you can have attendees try certain features right there in the call. \n\nIt’s a good idea to come up with a theme or purpose for your sales call besides simply selling the product. For example, perhaps you can host a sales call that teaches attendees five features of your company’s invoicing software that are helpful for independent contractors. \n\nDuring the call, you can demonstrate the value of your software for that specific audience — and you’re teaching your clients something new, which adds even more value beyond the product itself.\n\n\n\n\n### 4. Determine all of the buying influences\n\nWhen you’re going in for the sale, consider all the reasons your potential customer may _not_ buy right now. Perhaps they’ve mentioned having a tight budget until next quarter, or they’re an HR manager that will have to bring the idea to a director before purchasing.\n\nIf your customer isn’t in the right place to buy during the sales call, it isn’t a good idea to try to convince them otherwise — at least not right away. Instead, give them reasons why they need your product now, and give them the opportunity to “get out.” It is important to make the sale today, but it’s even more important to keep the potential lead long enough for them to become an actual client. \n\n\n\n\n### 5. Follow up after your virtual meeting\n\nAfter you’ve hosted your virtual meeting, make sure to follow up — just like you would with a traditional sales call. Send a recording of the video to all attendees immediately after the call.\n\nThis follow-up should give the potential customer a chance to review the conversation, as well as give them access to other related videos (like a product demo or FAQ). This is your chance to make the final sale if you haven’t already, so make sure to include easy links to wherever your new customer can purchase your product.",{"id":4151,"alt":4152,"height":1674,"url":4153,"width":1676},"22306893","arms in a suit wearing a wrist watch hovering over a keyboard","https://livestorm.imgix.net/1127/1629827753-host-better-virtual-sales-meetings-with-these-five-tips.jpg","2021-08-25",[],"We've gathered five tips to improve your virtual sales meetings and gain more leads.",[],"Check out these five tips to help you host better virtual sales meetings. Learn how to engage your leads in this post.","Host Better Virtual Sales Meetings With These 5 Tips",{"id":4161,"alternativeVersions":4162,"_locales":4165,"_publishedAt":4166,"_updatedAt":4167,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":4168,"blogPostAuthor":4170,"cluster":4172,"content":4181,"coverImage":36,"coverWithImgix":4230,"bottomContentOffer":166,"date":4231,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":4232,"relatedPillarPage":166,"seoDescription":4233,"sidebarContentCard":166,"structuredData":4234,"subtitle":4233,"title":4244,"slug":4164},"Hl7SC3dTT3e_TMWnk5-MXw",[4163],{"locale":756,"value":4164},"pharmaceutical-meeting-planning",[756],"2025-08-22T10:39:00+02:00","2025-08-17T13:58:25+02:00",[4169],{"id":1631,"name":360,"slug":354},{"id":1028,"avatar":4171,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1189,"bottomContentCardCtaTitle":780,"bottomContentCardText":1190,"bottomContentCardTitle":1191,"displayCustomerLogoSection":493,"headerCtaText":1192,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":4173,"relatedPillarPage":4179,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1219,"title":1220,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1194,"trackName":32,"trackNameFallback":1195,"backgroundImage":4174,"coMarketing":166,"ebook":4175,"image":4176,"resourceType":4177,"shortDescription":1206,"slug":1207,"title":1195},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1198},{"id":1200,"alt":1195,"height":564,"url":1201,"width":551},{"id":1203,"color":1204,"cta":312,"icon":4178,"name":568},{"id":615,"name":616},{"id":1209,"backgroundImage":4180,"shortDescription":1216,"shortTitle":1217,"slug":1218},{"id":1211,"alt":1212,"height":1213,"url":1214,"width":1215},[4182,4185,4188,4191,4199,4202,4210,4213,4216,4219,4227],{"id":4183,"__typename":811,"text":4184},"fwF9vPJyT3miBSBkrRnuqA","From investigator meetings to product launches, pharmaceutical industry events require extensive planning. Between coordinating with healthcare professionals (HCPs) and complying with regulations, each event demands attention to every detail.\n\nWith the right strategy and the right tech, preparing for both routine and one-time events becomes a little more straightforward. In this article, we'll cover tips for better pharmaceutical meeting planning and suggestions for the best event software.\n\n\n## Why is good pharma meeting planning so important *now*?\n\nFor the [pharmaceutical industry](https://livestorm.co/industries/healthcare/pharmaceutical), meeting schedules certainly aren't slowing down. If anything, pharma events are becoming more common.\n\nIn fact, **a Smart Meetings study reveals that [44% of respondents anticipated more pharma meetings](https://www.smartmeetings.com/news/113113/surveys-med-pharma-meetings-growing) in the next year**. An additional 44% believed the number of meetings would stay the same, while only 12% thought this figure would decrease.\n\nThese trends may come as no surprise when you consider the number of drugs in development. **In the biopharma industry alone, the number of [drugs in development nearly doubled](https://www.mckinsey.com/industries/life-sciences/our-insights/accelerating-clinical-trials-to-improve-biopharma-r-and-d-productivity) from 2012 to 2022.**\n\nSince the average [drug development timeline is 10 to 15 years](https://phrma.org/policy-issues/Research-and-Development-Policy-Framework), that equals a *lot* of meetings over many years. **Because compliance issues may arise and roadblocks often get in the way, every pharma meeting requires careful planning well in advance of the event date.**\n\n\n## Types of pharmaceutical event planning to consider\n\nNo two types of pharmaceutical meetings and events are alike. If you're involved in coordinating pharma meetings, here are some of the most common formats you'll encounter.\n\n\n### Investigator meetings\n\nAn essential component of the research and development process, investigator meetings take place in stages. The first investigator meeting for a particular drug may be relatively small. But **as the number of clinical trials increases, investigator meetings can get much larger and involve more external participants.**\n\nThese meetings often take place in person and may occur in various locations around the world. As a result, it's essential for meeting planners to understand local regulations and compliance requirements.\n\n\n### Advisory board meetings\n\nIn contrast, advisory board meetings aren't strict requirements for pharmaceutical companies. However, **advisory board meetings offer substantial value for companies seeking to collaborate with HCPs and other external experts**.",{"id":4186,"__typename":833,"image":4187},"Rkh1g18vRi-VPtaXrz84AA",{"id":2520,"alt":3147,"height":2522,"url":2523,"width":2524},{"id":4189,"__typename":811,"text":4190},"Y66XakEJQ6OFmkg-sy7HMA","While advisory board meetings may happen in person, they can just as easily take place online. With the right [webinar software](https://livestorm.co/webinar-software), your event planning team can easily coordinate these events with external experts.\n\n\n### Product launches\n\nWhen you reach the end of the drug development cycle and get ready to bring your product to market, you'll be ready to announce a launch. A successful [pharma product launch](https://livestorm.co/blog/pharma-product-launch) often has a hybrid format with a mix of:\n\n\n\n* Digital teaser campaigns\n* Live in-person events\n* Live streamed virtual events\n* Field marketing events\n\n\n### National sales meetings\n\nOnce you've launched a new pharma product, you'll need to coordinate the sales strategy. **National sales meetings typically call for hybrid events that allow attendees to join in person or online.**\n\nThese meetings often focus on internal sales and marketing team members, but they may also include external HCPs. Since many national sales meetings include hundreds of attendees, they require in-depth planning.\n\n\n### Pharma congresses\n\nAs industry conferences, pharma congresses allow professionals from many different organizations to gather and share knowledge. They're essential for professional development and networking.\n\n**A typical pharma congress includes a number of conference sessions, including [panel discussions](https://livestorm.co/blog/panel-discussion) and [academic seminars](https://livestorm.co/blog/what-is-a-seminar).** While many happen in person, hybrid events accommodate higher attendance numbers.\n\nWith virtual events, you can welcome an even larger and more diverse audience. For example, [Starmind used Livestorm to host a post-conference webinar](https://app.livestorm.co/starmind/advance-into-the-future-2024-ai-pharma-trends-and-exclusive-cphi-insights) after CPHI Europe, the premier pharma industry conference.\n\n\n## 9 Tips for successful pharmaceutical meeting planning\n\nSimplify pharma meeting logistics and create better event experiences using these tips.\n\n\n### 1. Clarify meeting goals and set KPIs\n\nStart by working with your team to set goals for the event. Get clear on the main objective you need to achieve. Here are a few examples to consider:\n\n\n\n* Achieve certain attendance numbers\n* Involve specific key opinion leaders (KOLs) or HCPs\n* Improve awareness of your company or a specific drug\n* Drive interest in or sales of a certain drug\n\n**Set key performance indicators (KPIs) to confirm how you'll measure the results and determine whether you've hosted a successful pharmaceutical event.**\n\n\n### 2. Decide on a virtual or hybrid format\n\nAfter setting goals and confirming the main objective for the event, choose the optimal format. Base your decision on the type of event you plan to host, the size of the audience you need to accommodate, and the budget your team has to spend.\n\n**Keep in mind that while in-person events may make sense in some situations, this format has become less popular overall. For the average pharma company, [hybrid meetings are now the norm](https://pharmaphorum.com/digital/person-hybrid-or-digital-state-pharma-meetings-and-events-2024).**",{"id":4192,"__typename":833,"image":4193},"FY0l_e_iQk-vffeUJLtRdg",{"id":4194,"alt":4195,"height":4196,"url":4197,"width":4198},"48726587","Employee attending an industry conference on virtual event platform",399,"https://livestorm.imgix.net/1127/1668464073-industry-conferences-and-presentations.webp",598,{"id":4200,"__typename":811,"text":4201},"Ts76s4hYTGOJWfahaIUARQ","In some cases, [virtual events](https://livestorm.co/resources/guides/what-is-a-virtual-event) are even more desirable. Many virtual events offer more flexibility than in-person events and lower costs overall. Plus, they can welcome attendees from around the world.\n\n\n### 3. Choose the right event technology\n\nNo matter which event format you plan to host, you need the right technology to ensure the event runs smoothly. If you plan to host in-person events, you can typically rely on the venue and its vendors to provide sound systems and projectors.\n\nBut when you host virtual and hybrid events, you'll also need to choose [live event software](https://livestorm.co/use-cases/live-events) that can livestream your meeting, allow presenters to participate, and accommodate your audience.\n\n**Livestorm can host everything from small events for advisory boards to large conferences with up to 3,000 live attendees. Since our platform supports sessions up to 12 hours long, it's ideal for any virtual pharma event.**",{"id":4203,"__typename":833,"image":4204},"bjtHvLC6T6C-XTKF-c9jww",{"id":4205,"alt":4206,"height":4207,"url":4208,"width":4209},"bJTgdvz1SMmnSc9LdT-fSg","Healthcare Collaboration Tools",1431,"https://livestorm.imgix.net/1127/1709197920-healthcare-collaboration-tools.jpg",2190,{"id":4211,"__typename":811,"text":4212},"LP61dzqOSwGAcHjysQBKqA","Plus, Livestorm can accommodate multiple presenters and sessions, making even the most complex events simple to set up. Our registration pages and follow-up sequences make it easy to invite and engage attendees.\n\n\n### 4. Identify and invite relevant KOLs\n\nFor many pharmaceutical events, KOLs are essential attendees. These stakeholders can impact the reach of your events, drive higher attendance, and increase interest in the event topic.\n\n**To identify the right thought leaders and experts for your event, start with a KOL mapping strategy. You'll also need to [engage KOLs](https://livestorm.co/blog/kol-engagement) well in advance of the event to build strong relationships.**\n\n\n### 5. Define an HCP engagement strategy\n\nWhile KOLs often have prominent speaking roles at pharma events, HCPs are just as important to involve. After all, creating relationships with HCPs can affect drug adoption and influence pharma research and education.\n\nWork with your team to develop an [HCP engagement strategy](https://livestorm.co/blog/hcp-engagement) for the event. For example, **consider reaching out to specific HCPs with personal event invitations or invite them to Q&As or other educational events**.\n\n\n### 6. Set an event schedule\n\nNow you're ready to decide on a schedule for the one- or multi-day event. Plan a series of high-value sessions, including [roundtable discussions](https://livestorm.co/blog/roundtable-discussion), symposia, and keynote addresses.\n\nPlan plenty of interaction during the events. **Livestorm makes it easy to add interactive polls, live chat, and breakout rooms to virtual sessions. Remember to allow ample time for networking, too.**\n\nFor in-person events, you might also plan dinners or after parties. However, keep in mind that busy HCPs and KOLs may not be available to attend. Review prior event metrics to make the right decision for your audience.\n\n\n### 7. Create a promotional plan\n\nAfter deciding on the logistics, [promote the event](https://livestorm.co/blog/14-ideas-for-promoting-your-next-online-event) to your target audience. Depending on the scope of the event, your strategy might include:\n\n\n\n* Personal outreach to specific people\n* Social media posts promoting the event\n* Blog content discussing the event\n* Paid content advertising the event",{"id":4214,"__typename":913,"youtubeLink":4215},"eTfJxnfnTeKXQ9XyxlK7zA","https://www.youtube.com/embed/XCGvklgtsDM",{"id":4217,"__typename":811,"text":4218},"d1BNa1lrSwGtrn8BipM1GQ","### 8. Monitor event metrics closely\n\nIn the weeks and months leading up to the event, monitor metrics closely. Make sure you're reaching any attendance or awareness KPIs you've set. If you're falling short, adjust your promotional plan.\n\n**Throughout the event and after it ends, track attendance and engagement metrics. With Livestorm, you can see metrics like the number of attendees, the amount of engagement, view duration, and more.**",{"id":4220,"__typename":833,"image":4221},"Ol2xZ8BHS-CELjOvlgwH_w",{"id":4222,"alt":4223,"height":4224,"url":4225,"width":4226},"28826127","Livestorm webinar analytics dashboard",1656,"https://livestorm.imgix.net/1127/1635502662-online-meeting-software-feature-3.jpg",2433,{"id":4228,"__typename":811,"text":4229},"dSIpvt2OT969TxLdorh8rw","Identify what worked and what didn't. Then, use the data to guide future pharma events.\n\n\n### 9. Follow up with HCPs after the event\n\nAfter the event, take time to follow up with KOLs, HCPs, and other attendees. Consider personal follow-ups to build deeper relationships with important KOLs and HCPs.\n\nShare event content automatically. With Livestorm, you can easily share virtual event recordings with attendees.\n\nYou can also make sessions available on demand for a wider audience. For example, [Atrivity used Livestorm to host a virtual event](https://app.livestorm.co/compettia-atrivity/revolutionize-your-pharma-cycle-meetings-with-ai-and-gamification) on revolutionizing pharma cycle meetings and later made it available on demand.\n\n\n## Livestorm for virtual pharma meetings\n\nDon't leave important pharma meetings and [healthcare industry](https://livestorm.co/industries/healthcare) events to chance. With Livestorm, you can:\n\n\n\n* Host anything from advisory board meetings with a dozen guests to pharma congresses with 1,000+ participants\n* Seamlessly share multimedia like slide decks, documents, and videos during online events\n* Engage attendees via polls and live chat during the event and follow up via email afterward\n* Protect user data with software that's ISO 27001 certified and GDPR compliant\n* [Integrate Livestorm](https://livestorm.co/integrations) with your CRM, marketing, and automation software\n\nReady to see how easy our webinar platform makes it to host engaging, branded virtual events? [Sign up for a free Livestorm account](https://app.livestorm.co/#/signup) and schedule your first event in just a few minutes.",{"id":3214,"alt":3215,"height":897,"url":3216,"width":899},"2024-10-21",[],"Host successful pharma events with our tips for pharmaceutical meeting planning. Run effective investigator meetings, product launches, and other events.",[4235],{"id":4236,"contentData":4237},"Gu5_HqWHSxSoZlTjLVPq0Q",{"@context":1167,"@type":1168,"name":4238,"description":4239,"thumbnailUrl":4240,"uploadDate":4241,"duration":4242,"embedUrl":4215,"interactionCount":4243},"11 Ways to Promote Your Virtual Event","Looking to promote your virtual event across all marketing channels? Check out this video for 11 tips to promote your online event via your website, email, social media, and through collaborative marketing. ---------- ⏱️ Timestamps: 0:00 Intro 0:46 How to leverage your website 3:05 Promoting via email 5:05 How to promote on social media 6:10 Promoting through collaborative marketing 👍 Like this YouTube video? Subscribe to our channel: https://ytube.io/3JNw ---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/XCGvklgtsDM/default.jpg","2021-10-29T14:24:52Z","PT8M13S","2261","Pharmaceutical Meeting Planning: 9 Tips for Pharma Events",{"id":4246,"alternativeVersions":4247,"_locales":4250,"_publishedAt":3686,"_updatedAt":4251,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":4252,"blogPostAuthor":4254,"cluster":4256,"content":4265,"coverImage":36,"coverWithImgix":4314,"bottomContentOffer":166,"date":4318,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":4319,"relatedPillarPage":166,"seoDescription":4320,"sidebarContentCard":166,"structuredData":4321,"subtitle":4320,"title":4342,"slug":4249},"141086143",[4248],{"locale":756,"value":4249},"stand-up-meeting",[756],"2025-08-17T01:33:16+02:00",[4253],{"id":1301,"name":694,"slug":695},{"id":2076,"avatar":4255,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":4257,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":4258,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":4259,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":4260,"coMarketing":166,"ebook":4261,"image":4262,"resourceType":4263,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":4264,"name":554},{"id":410,"name":411},[4266,4269,4276,4279,4285,4288,4291,4299,4302,4305,4308,4311],{"id":4267,"__typename":811,"text":4268},"141086156","Whether it’s Zoom fatigue or just plain old fatigue, sitting in meetings all day takes its toll. And regardless of your intent to energize and inspire employees with company-wide or team-building meetings, scheduling a ton of lengthy meetings might just have the opposite effect. \n\n**So, how do you maintain momentum and still have a forum to boost employee engagement and communication?**\n\nOne solution is to host a stand-up meeting. But what is a stand up meeting? And how does adding another meeting to your plate help motivate and uplift your staff? \n\nIn this article, you’ll learn:\n\n\n* What stand-up meetings are\n* How to run a stand-up meeting\n* Stand-up meeting best practices\n* Fun stand-up meeting ideas\n\nUse it to guide your own meeting strategy so you can increase employee enthusiasm and participation across the board. \n\n\n## What is a **stand-up meeting?** \n\n**A stand-up meeting is a daily or weekly check-in meeting held standing up.** It involves sharing quick updates on important tasks (rather than top-down announcements) and is an effective alternative to drawn-out round-table meetings. By staying on your feet, you’re making sure it’s a productive yet snappy experience. \n\nStand-up meetings first became popular with Agile software development teams because they help save valuable employee time and energy. Now, stand-ups are expanding into other fields such as marketing, product development, and sales.",{"id":4270,"__typename":833,"image":4271},"141086211",{"id":4272,"alt":4273,"height":3710,"url":4274,"width":4275},"48266597","Employees gathering for a daily team stand-up meeting","https://livestorm.imgix.net/1127/1663092478-01_stand-up-meeting.jpg",1416,{"id":4277,"__typename":811,"text":4278},"141086212","## How can you run a stand-up meeting in **6 easy steps?**\n\nBelow, we’ll look at steps for running a successful stand-up meeting, like choosing between daily vs weekly stand-up meetings, making sure it’s accessible, planning questions in advance, taking notes, and following up. \n\n\n### **Step one:** Choose between daily vs weekly stand-up meetings\n\nBased on the nuances of your specific [internal communication strategy](https://livestorm.co/resources/guides/internal-communication-strategy) and project needs, you might opt for a daily stand-up meeting to check in with pressing team updates or tasks. Or, you might decide a weekly stand-up meeting better suits your team’s workflow cadence and requirements. \n\nHere are some factors that might influence your decision: \n\n\n\n* Individual or team availability \n* Project or task deliverables \n* Workload \n\nRemember: it’s important to **ask your employees what their needs are, and make a collective decision that makes sense for your team and company**. \n\n\n### **Step two:** Make sure the stand-up meeting format is accessible\n\nWhether you’re hosting a stand-up meeting in-office, or catering to a [remote team or remote work](https://livestorm.co/resources/guides/remote-work), it’s important to **make sure your meeting is accessible to all employees**. \n\nVirtual meetings are the most widely accessible, but if the meeting is in-person or hybrid, you can still have the option to dial in or [teleconference](https://livestorm.co/blog/teleconference). \n\nAnd despite its name, a stand-up meeting should accommodate those with physical limitations that might prevent them from standing. Encourage anyone who wants to stand up to do so, but make sure everyone is included regardless. \n\n\nHere’s how:\n\n\n\n* Use virtual meeting software for easy access for your team\n* Use [internal communication tools](https://livestorm.co/blog/internal-communication-software-tools) like Slack for quick, text-based check-ins that can happen async \n* Encourage everyone to voice their concerns or opinions, and make sure they feel heard",{"id":4280,"__typename":833,"image":4281},"141086213",{"id":4282,"alt":4283,"height":1776,"url":4284,"width":1778},"49360604","How to Run a Successful Sales Meeting Agenda Topics and Tips","https://livestorm.imgix.net/1127/1679415293-how-to-run-a-successful-sales-meeting-agenda-topics-and-tips.jpg",{"id":4286,"__typename":811,"text":4287},"141086214","### **Step three:** Send a meeting invitation to the relevant people\n\nTo optimize company time and prevent meeting fatigue, make sure you’re only sending meeting invites to people who need to be there. It’s important to consider which attendees would benefit and contribute the most, and stick to a core team of people. \n\nSchedule email reminders to alert participants in advance to drive meeting attendance and engagement.",{"id":4289,"__typename":811,"text":4290},"141086216","### **Step four:** Plan a few daily stand-up questions in advance \n\nYour stand-up meeting should focus on asking your team a few questions about their current workload, progress, and blockers – and that’s it. \n\nHere are a few questions you can ask your team: \n\n\n\n1. What will you do today?\n2. What have you accomplished since the last meeting? \n3. Is there anything getting in the way of doing your job? \n\nAsking these questions gives you a **quick overview of team morale, important deadlines, and opportunities for advancement**. This way, you can keep your finger on the pulse of key improvements or sentiments. \n\n\n### **Step five:** Take stand-up notes during the meeting\n\nStand-up meetings are a great opportunity to take notes on your team’s progress or individual employee progress. Use your notes to **inform employee performance reviews or team-based KPIs – and track achievement**. \n\nTaking notes will also make sure any action items discussed in the meeting aren’t forgotten, and help keep teammates who weren’t able to attend up to date. \n\n\n### **Step six:** Follow up to clarify next steps\n\nAfter the meeting, it’s important to follow up on your discussion and any key action items and ongoing blockers by assigning relevant tasks or projects or sending out a quick meeting recap. There’s no point in having stand-up meetings if you let important team insights fall by the wayside.\n\nBy following up, you also get more **control over your workflow and the ability to prevent bottlenecks**. This keeps teams aligned, proactive, and working toward the same goal. \n\n\n## What are **stand-up meeting best practices** for maximum productivity?\n\nTo make the most of your stand-up meetings, be sure to let everyone speak, be open and supportive, make the most of virtual stand-up features, keep it short, stick to your daily stand-up agenda, and always record your meetings. Here’s how:\n\n\n### Give everyone an equal opportunity to speak \n\nTo make sure everyone at your stand-up meeting has time to participate, you’ll need a meeting leader who’s responsible for asking everyone questions and maintaining a productive environment. Your meeting leader could be: \n\n\n\n* The project manager \n* Department head \n* Stakeholder \n\nOr, you could **rotate the meeting leaders’ responsibilities among your team for fresh perspectives and increased employee engagement**. Asking your team members for tips or insights into how they lead will help them get invested in the process.",{"id":4292,"__typename":833,"image":4293},"141086217",{"id":4294,"alt":4295,"height":4296,"url":4297,"width":4298},"48266604","People speaking in a weekly stand-up meeting",954,"https://livestorm.imgix.net/1127/1663092567-04_stand-up-meeting-speaking.jpg",1432,{"id":4300,"__typename":811,"text":4301},"141086218","### Be open and supportive\n\nPart of any professional meeting should be upholding a level of courtesy and kindness to your team members and beyond. For some, speaking in front of their team or department might be an overwhelming or scary experience. So, it’s important to be empathetic and supportive of their situation. \n\nAnd dismissing people’s ideas or making them feel embarrassed for asking questions or providing input will stop them from contributing and ultimately, render the meeting useless. \n\n\n### Make the most of virtual stand-up features\n\nIf you’re meeting virtually, you’ll need features that keep attendees present and stimulated. And it’s especially important for disparate teams to connect through engaging apps and content that boost morale and encourage collaboration. \n\nKeep an eye out for:\n\n* live polls\n* media and file sharing\n* Q&As",{"id":4303,"__typename":811,"text":4304},"141086220","### Keep to time (and **keep it short**) \n\nDepending on the size of your team or stand-up, the amount of time it takes to hear from everyone and finish your meeting might vary. However, it should take no more than 15 minutes for the most effective use of time. \n\nBy keeping to time and making it short, you show employees that their time is valuable and spark interest in maximizing their participation. \n\n\n### Stick to the daily **stand-up agenda**\n\nYour stand-up should follow the same daily (or weekly) [team meeting agenda](https://livestorm.co/blog/team-meeting-agenda). It should cover the core questions (mentioned above) and shouldn’t contain exhaustive reports of each team member's tasks, but a light overview. It’s also important to not get distracted by in-the-moment problem-solving or casual chit-chat. \n\nUnlike [virtual town hall meetings](https://livestorm.co/blog/host-virtual-town-hall-meeting) or [all-hands meetings](https://livestorm.co/blog/host-all-hands-meeting), a daily stand-up meeting isn’t meant for sharing upper-level announcements, updates, or policies – or gathering in-depth feedback from teams or employees. And if your stand-up reveals topics, concerns, or questions that need more attention, hold a separate meeting to discuss them.\n\n\n### Always **record** your meetings\n\nFor virtual or hybrid stand-up meetings, it’s important to record your meetings for easy company access and to unify team members who were absent. This way, you have a daily diary of team tasks and progress, so you know what to improve (in your meetings and processes). \n\nSince hosting stand-up meetings should be a quick and simple affair, having a reliable way to record your meetings can save you valuable time and stress. Look for a platform that offers meeting replays – so you never have to think about storing or sourcing your meetings. ",{"id":4306,"__typename":833,"image":4307},"141086221",{"id":3026,"alt":3027,"height":3028,"url":3029,"width":3030},{"id":4309,"__typename":811,"text":4310},"141086222","## What are some **fun stand-up meeting ideas?**\n\nIn keeping with the high-energy, fast-paced nature of stand-up meetings, it’s a good idea to keep them fun by starting with a music video, joke, or icebreaker question, summarizing your week with emoji reactions, setting aside time to appreciate your colleagues, or using a new mechanism for deciding who speaks. \n \n### Start with a music video, joke, or icebreaker question\n\n**The way you start your stand-up meeting sets the tone for the rest of the meeting and possibly the work day.** Consider starting it with a catchy or well-known music video, joke, or icebreaker. \n\nBy investing your time in creating a positive, entertaining meeting environment, you’ll build employee trust and confidence in their own participation – and maximize the impact of your stand-up.\n\n\n### Summarize your week with an emoji reaction\n\nRegardless of whether your stand-up is daily or weekly, encourage employees to participate by summarizing or rating their day (or week) with an emoji reaction. Take quick ‘temperature’ checks on tasks, sentiments, and morale. You’ll soon be aligned with your team and know which questions to ask in future meetings. \n\n\n### Set aside time for colleague appreciation \n\nThere’s nothing more engaging and motivating than being publically appreciated by your team lead or peers. Use your stand-ups to acknowledge employees’ hard work, results, and ability to overcome specific struggles.\n\nBy implementing a daily or weekly employee appreciation shout-out that spotlights your colleagues you can drive participation and spark joy.\n\n\n### Use a new mechanism for deciding who speaks\n\nTo help determine the order of who speaks and to motivate employees to speak up, consider turning it into an amusing game or challenge. \n\nFor in-person or hybrid events you could toss a foam ball to the next person who speaks, pass around a talking stick, or get the previous speaker to randomly nominate the next speaker. And for virtual events, the fastest person to answer a poll could go next, or play an emoji guessing game and nominate the person who guesses right. \n",{"id":4312,"__typename":811,"text":4313},"141086224","## Stand-up in sync \n\nA stand-up meeting is a great way to rally and align employees around daily tasks and challenges. But you need to leverage its upbeat tempo and make it more easily accessible and engaging than other meetings.\n\nGet your team involved and combat meeting fatigue with targeted, snappy questions, team shout-outs, live polls, and games.\n\n\n## **Frequently asked questions** about stand-up meetings\n\n\n### What is the purpose of daily stand-up meetings?\n\nThe purpose of a daily stand-up meeting is to align your teammates around time-sensitive goals and tasks and provide a forum for quick check-ins and status updates. Daily stand-up meetings help fight meeting fatigue and boost productivity by helping employees tackle or take charge of their workflow and responsibilities, without sucking the time out of their day. \n\n\n### Why is it called a stand-up meeting?\n\nStand-up meetings are called stand-up meetings because, in essence, they require people to gather standing up. This way, the meetings are automatically shorter than sit-down meetings held in conference rooms and inspire people to take action and move forward with their day. \n\n\n### What is the difference between a meeting and a stand-up?\n\nThe difference between a meeting and a stand-up is that a meeting is any coming together of more than two people. Meetings exist in all shapes and sizes and different meetings have different standards and best practices. A stand-up is a type of meeting that’s shorter than other meetings (approx. 15 minutes) and is held standing up to promote speed and efficiency. \n\n\n### What is a stand-up meeting in Agile?\n\nA stand-up meeting in Agile software development is an opportunity for team members to give progress updates and flag any blockers that are slowing down the development workflow. It gets its name because developers are encouraged to stand up during the meeting to keep it short.",{"id":4315,"alt":4316,"height":1776,"url":4317,"width":1778},"48266628","What is a Stand-Up Meeting & How to Run One Effectively","https://livestorm.imgix.net/1127/1663093476-what-is-a-stand-up-meeting.jpg","2022-10-13",[],"Read our guide to running a successful stand-up meeting and how they help boost employee engagement and morale. ",[4322],{"id":4323,"contentData":4324},"141086455",{"@context":1143,"@type":1144,"mainEntity":4325},[4326,4330,4334,4338],{"@type":1147,"name":4327,"acceptedAnswer":4328},"What is the purpose of daily stand-up meetings?",{"@type":1150,"text":4329},"The purpose of a daily stand-up meeting is to align your teammates around time-sensitive goals and tasks and provide a forum for quick check-ins and status updates. Daily stand-up meetings help fight meeting fatigue and boost productivity by helping employees tackle or take charge of their workflow and responsibilities, without sucking the time out of their day.",{"@type":1147,"name":4331,"acceptedAnswer":4332},"Why is it called a stand-up meeting?",{"@type":1150,"text":4333},"Stand-up meetings are called stand-up meetings because, in essence, they require people to gather standing up. This way, the meetings are automatically shorter than sit-down meetings held in conference rooms and inspire people to take action and move forward with their day.",{"@type":1147,"name":4335,"acceptedAnswer":4336},"What is the difference between a meeting and a stand-up?",{"@type":1150,"text":4337},"The difference between a meeting and a stand-up is that a meeting is any coming together of more than two people. Meetings exist in all shapes and sizes and different meetings have different standards and best practices. A stand-up is a type of meeting that’s shorter than other meetings (approx. 15 minutes) and is held standing up to promote speed and efficiency.",{"@type":1147,"name":4339,"acceptedAnswer":4340},"What is a stand-up meeting in Agile?",{"@type":1150,"text":4341},"A stand-up meeting in Agile software development is an opportunity for team members to give progress updates and flag any blockers that are slowing down the development workflow. It gets its name because developers are encouraged to stand up during the meeting to keep it short.","What Is a Stand-Up Meeting & How to Run One Effectively",{"id":4344,"alternativeVersions":4345,"_locales":4348,"_publishedAt":4031,"_updatedAt":4349,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":4350,"blogPostAuthor":4352,"cluster":4354,"content":4363,"coverImage":36,"coverWithImgix":4426,"bottomContentOffer":166,"date":4429,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":4430,"relatedPillarPage":166,"seoDescription":4431,"sidebarContentCard":166,"structuredData":4432,"subtitle":4458,"title":4459,"slug":4347},"95321474",[4346],{"locale":756,"value":4347},"virtual-meeting-etiquette",[756],"2025-08-17T01:03:16+02:00",[4351],{"id":1301,"name":694,"slug":695},{"id":2076,"avatar":4353,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":4355,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":4356,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":4357,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":4358,"coMarketing":166,"ebook":4359,"image":4360,"resourceType":4361,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":4362,"name":554},{"id":410,"name":411},[4364,4367,4370,4373,4378,4381,4385,4388,4396,4399,4405,4408,4414,4417,4423],{"id":4365,"__typename":811,"text":4366},"121477061","Virtual meeting etiquette and ground rules show you’re **considerate of others, you help teams be productive, and you contribute to better online experiences for everyone.**\n\nSo no more crunching and rustling into coworkers' headsets. Check out our dos and don’ts of virtual team meetings.\n\n\n## Why is virtual meeting etiquette important?\n\nVirtual meeting etiquette helps create a **positive environment where people can collaborate** online. \n\nBy being aware of the unwritten ground rules of virtual meetings, you can get more out of them and make a solid impression on other meeting participants.",{"id":4368,"__typename":913,"youtubeLink":4369},"121477062","https://www.youtube.com/embed/DLaLDlPtIK4",{"id":4371,"__typename":811,"text":4372},"95340131","## What virtual meeting ground rules and etiquette are best?\n\nMake your internal communications more enjoyable for your entire team by following a few simple ground rules and [virtual meeting best practices](https://livestorm.co/blog/virtual-meeting-best-practices).\n\n### Virtual meetings etiquette and ground rules for hosts\n\n\n\n#### 1. **Make sure you understand the software**\nKnowing the ins and outs of your [webinar software](https://livestorm.co/webinar-software) isn’t just a matter of looking like a pro, it’s also practical.\n \nJust as it’s useful to check in with a “Can everyone see my screen?” when you share a graph or document, you should be confident everything’s in place on your side for the collective response to be “Yes!” \n \nIf you invite your team to brainstorm on a whiteboard, what should be a fun, productive activity will go flat if you’re scrambling around trying to get things going. \n \nSo be sure you’re comfortable with event creation, inviting guests, and sharing media, and familiarize yourself with your platform’s technical requirements and engagement features. \n \nThe all-in-one solution for meeting software etiquette? **Choose a [video engagement platform](https://livestorm.co/blog/video-engagement-platform-icebreaker) that’s super easy for everyone to use.** ",{"__typename":2418,"id":4374,"heading":4375,"paragraph":4376,"callToAction":4377},"146188941","Reduce employee churn","Connect your employees, train them and reduce churn with Livestorm",{"id":64,"slot":65,"slug":66},{"id":4379,"__typename":811,"text":4380},"95340133","#### 2. **Prepare a clear agenda**\nOutside of birthdays, people don’t like surprises, so have a clearly structured agenda for your virtual meetings to be shared with attendees before they start. \\\n \nA clear [meeting agenda](https://livestorm.co/blog/team-meeting-agenda) helps you stay on track and cover all the key areas of discussion. It should also give people the chance to think about how they can make a meaningful contribution to the proceedings.\n\n#### 3. **Dress appropriately**\nNote that dressing appropriately isn’t the same as dressing formally. In fact, natural and casual is absolutely fine. \n \nPeople like to see the _real_ you, so if your four-legged friend video-bombs, no worries. Family pics in the background? Great. PJ’s and a bathrobe? Not so much.\n\n#### 4. **Be punctual**\nA surefire way to get off to a bad start is to have people waiting for you. But sticking to the time isn’t only about when you arrive, so don’t let things run late, either. \n \nItemizing your meeting agenda will help with this, but also try to avoid too many talking points in a single meeting. \n\nRemember to allow for some light chat at the start of your meetings and once things are underway, complete each topic with what’s actionable – then swiftly move on.\n\n#### 5. **Speak to the camera**\nIt’s said that you should speak to the camera at all times. In reality, that’s not very practical for virtual meetings, but if you’re presenting a topic, try to avoid speaking to one person at the bottom of your screen the whole time.\n\nThat said, especially in [virtual sales meetings](https://livestorm.co/blog/virtual-sales-meetings) or webinars, speaking to the camera can help establish trust and engage your audience. But most of all just be friendly (be you!) – which will encourage attendees to be responsive when you ask them questions, engage them in the chat and launch polls.",{"id":4382,"__typename":2560,"feature":4383},"146188949",{"id":2562,"imageOnlyUsedForWowFeatures":4384,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":4386,"__typename":811,"text":4387},"95340135","#### 6. **Begin with a round of introductions**\nFor a more formal virtual gathering, a friendly opening to introduce yourself, a panel, or attendees, can help settle everybody down. It also gives late arrivals the chance to creep in without missing anything, and sets a collaborative tone for positive, [engaging webinars](https://livestorm.co/resources/guides/what-is-a-webinar).\n\n#### 7. **Minimize distractions**\nYour virtual meeting platform should provide a safe environment for your data, but encryption protocols can’t help attendees unsee your accidental screen share! \n \nSo deactivate notifications, turn off social media and chat apps, and only keep open the tabs and windows you need. \n\n#### 8. **Avoid distracting gestures**\nWhen participating in a virtual meeting, it's important to maintain a professional demeanor. Steer clear of fidgeting or excessive hand movements, as they can be visually distracting and may hinder effective communication. \n\nFind a comfortable sitting position, keep your hands relaxed, and maintain good posture throughout the meeting.\n\n#### 9. **Use non-verbal cues to show engagement**\nWhile virtual meetings lack the physical presence of face-to-face interactions, it's still important to show engagement and active participation. \n\nUtilize non-verbal cues to let others know you are actively listening and engaged. \n\nA simple nod or smile can convey your agreement or understanding. These non-verbal cues foster a sense of involvement and encourage open communication among participants.\n\n#### 10. **Be respectful while others are speaking**\nIn any conversation, whether virtual or in-person, it's crucial to show respect and attentiveness when others are speaking. \n\nAllow each participant to express their thoughts and ideas without interruption, ensuring a harmonious and respectful environment. \n\nBy actively listening and patiently waiting for your turn to speak, you contribute to a more productive and inclusive meeting experience.\n\n#### 11. **Take breaks**\nA good ground rule for virtual meetings is that any meeting longer than an hour should include a break – but a break doesn’t have to be a full-on intermission, just look to change things up for five or six minutes. \n \nShare a short video, create an in-meeting poll, or take some time to answer questions – any of these will give people the chance to relax and reset.\n\n#### 12. **Record and share the meeting** \nThere’s no need for laborious note-taking if there’s a meeting recording, so choose a platform that has automated replays and let participants know they’ll be sent the recording by email immediately after the meeting ends. \n \nWith the best video engagement platforms, **automated email and recording is easy to set up** when you create your event, all hosts have unlimited storage for meeting replays, and you can see who watched the recordings in your analytics dashboard.\n\nAnd if someone you invited misses [the all-hands](https://livestorm.co/blog/host-all-hands-meeting)? Well, they get a recording, too – so it’s easy to catch up.",{"id":4389,"__typename":833,"image":4390},"95340136",{"id":4391,"alt":4392,"height":4393,"url":4394,"width":4395},"37393035","Livestorm Recording for Virtual Meetings",409,"https://livestorm.imgix.net/1127/1641919255-file-g0vxknc4rc.jpg",1498,{"id":4397,"__typename":811,"text":4398},"95340137","#### 13. **Close with what’s actionable**\nOne of the most important tips for virtual meetings is to wrap things up professionally and positively. \n \nHow you go about this will depend on your event, but in closing, there should be a summary of key ideas, along with the actionable points and any related information. \n \nOne way to do this is to invite final comments from each speaker or attendee and share relevant links in the group chat for reference. \n\nAlso, you could create a poll (you can do this before or during the event) to see what the team thought went well during the meeting and what could be improved. This is a great way to show you value what the team has to say and help your meetings get better and better!\n\n\n\n### Virtual meeting etiquette for attendees\n\n\n#### 14. **Start on mute by default** \nBackground noise can come through very loud on other people’s devices, so stick to virtual meeting best practices and keep your mic on mute, only activating it when you’re about to speak up. You might want to mute Netflix, too.\n\n**Note:** Livestorm has [handy shortcuts](https://support.livestorm.co/article/18-microphone-camera-screensharing#shortcuts) – to mute, just press “M”, and if you’re on mute by default, hold down “M” to speak.\n\n\n#### 15. **Minimize movement**\n\nIt’s not just your audio that can be a distraction, so keep movement to a minimum. \n\nHave your glass of water within easy reach before you join the meeting, and check that your device is on a solid surface – if your computer is on your lap, your whole screen will move around any time you adjust your seating.\n\n#### 16. **Be responsive** \nYour body language makes all the difference to how you’re received and also to an event in general. \n \nA small nod or smile shows you’re engaged in what others are saying, and reaction emojis can be a fun way to show you like something – or disagree. \n \nGo into your session with some questions prepared so that, when asked, you’re ready to contribute. Your willingness to engage and interact will encourage others to do the same, which makes for a positive and informative virtual meeting.",{"id":4400,"__typename":833,"image":4401},"95340138",{"id":4402,"alt":4403,"height":897,"url":4404,"width":899},"14988507","emoji reaction effect","https://livestorm.imgix.net/1127/1620035047-staticshotemojisreactions.png",{"id":4406,"__typename":811,"text":4407},"95340139","#### 17. **Have a clear background** \nDon’t feel the need to attend your meeting in front of a blank wall, but find a tidy location free of background activity. \n\n#### 18. **Limit your keyboard use** \nVideo etiquette also involves keyboard use. Other participants will notice if you’re busy typing instead of paying attention. Plus, if your mic isn’t on mute it’ll come through loud and clear on other people’s devices. \n\n#### 19. **Use chat or raise your hand feature to contribute**\nVirtual meetings often involve a large number of participants, making it challenging for everyone to speak at once. \n\nTo contribute or ask questions without interrupting the flow of the meeting, make use of available features like chat or the virtual hand-raising option. \n\nUtilize the chat function to type your questions or comments, which can be addressed by the speaker or moderator at an appropriate time. \n\nAlternatively, use the raise your hand feature to indicate your desire to speak, ensuring that the meeting proceeds smoothly and all voices are heard.\n\n#### 20. **Avoid eating** \nEating during any meeting other than a business lunch is a big no-no, and virtual meetings are no different. \n \nYou’re likely no more than a few inches from your webcam and coming through in glorious HD, so limit intake to a few discreet sips of water or coffee.\n",{"id":4409,"__typename":833,"image":4410},"95340140",{"id":4411,"alt":4412,"height":3433,"url":4413,"width":1778},"37393110","woman eating in front of laptop during virtual meeting","https://livestorm.imgix.net/1127/1641919692-pexels-pavel-danilyuk-7801166.jpg",{"id":4415,"__typename":811,"text":4416},"95340141","#### 21. **Don’t interrupt, use the question tab**\nInstead of trying to squeeze your point in before others have finished speaking, simply add your question to the designated question section of the meeting room, and the group can address it once the main point’s been discussed – a great way to finish up each section as the team goes through the meeting agenda. \n\n#### 22. **Leave well**\nIf it’s the end of the meeting, a short and sweet thank you and goodbye is perfect. But if you’re leaving early and don’t wish to interrupt, just add your goodbye with a brief explanation in the chat before making a discreet exit. It shows consideration for your team, and no interruptions required.\n\n\n\n## Make virtual meetings simple and fun",{"id":4418,"__typename":833,"image":4419},"95340142",{"id":4420,"alt":4421,"height":3456,"url":4422,"width":1778},"37393179","woman doing a heart symbol in a virtual meeting","https://livestorm.imgix.net/1127/1641920102-pexels-artem-podrez-4492134.jpg",{"id":4424,"__typename":811,"text":4425},"95340143","Virtual meetings don’t need to be online replicas of the boring office meetings of yesteryear – with [video engagement features](https://livestorm.co/blog/video-engagement-platform), like whiteboards, emoji reactions, video sharing, and private chats, your virtual meetings can be fun, collaborative, and productive. \n \nAlso, the best virtual meeting platforms are incredibly simple to use – [everything’s in your browser](https://livestorm.co/), so participants just click the link and they’re ready to go!\n\nAnd now that you have a wealth of virtual meeting etiquette in your armory, there’s nothing to stop you from having **the most effective internal communications**.\n\n\n## Frequently asked questions about virtual meeting etiquette and ground rules\n\n\n### What should you do if you need to leave a meeting?\n\nWhen leaving a virtual meeting early, use your best judgment, but a discreet way to leave without interrupting anyone is to drop a quick goodbye and explanation in the chat before you go.\n\n\n### What are the benefits of virtual meetings?\n\nThe best virtual meetings bring remote teams together, allowing them to present and share ideas, collaborate, and bond.\n",{"id":4427,"alt":36,"height":1776,"url":4428,"width":1778},"37392919","https://livestorm.imgix.net/1127/1641918593-pexels-vlada-karpovich-4050357.jpg","2022-01-19",[],"Learn the virtual meeting etiquette to make your virtual meetings fun, productive, and free of any awkward moments.",[4433,4449],{"id":4434,"contentData":4435},"95834412",{"@context":1143,"@type":1144,"mainEntity":4436},[4437,4441,4445],{"@type":1147,"name":4438,"acceptedAnswer":4439},"What should you do if you need to leave a meeting?",{"@type":1150,"text":4440},"When leaving a virtual meeting early, use your best judgment, but a discreet way to leave without interrupting anyone is to drop a quick goodbye and explanation in the chat before you go.",{"@type":1147,"name":4442,"acceptedAnswer":4443},"What Virtual Meeting Ground Rules & Etiquette are Best?",{"@type":1150,"text":4444},"Make your online meetings more enjoyable for everyone by following a few simple ground rules. Here are some virtual meeting best practices we discuss below:\n\n\nPrepare a clear agenda\nBegin with a round of introductions\nMinimize distractions\nTake breaks\nBe responsive\nLimit your keyboard use\nRecord and share the meeting\nClose with what’s actionable",{"@type":1147,"name":4446,"acceptedAnswer":4447},"What are the benefits of virtual meetings?",{"@type":1150,"text":4448},"The best virtual meetings bring remote teams together, allowing them to present and share ideas, collaborate, and bond.",{"id":4450,"contentData":4451},"121477134",{"@context":1167,"@type":1168,"name":4452,"description":4453,"thumbnailUrl":4454,"uploadDate":4455,"duration":4456,"embedUrl":4369,"interactionCount":4457},"Virtual Meeting Etiquette: 10 Tips","Virtual meetings have become the new normal and adapting to online formats can take a little adjustment compared to in-person meetings. In this video, we're sharing 10 of our top etiquette tips to promote productivity, collaboration, and respect in your online meetings. Do you have tips of your own? Don't hesitate to drop them in the comments section below. We want to hear from you! ---------- ✨ Useful resources: - 100+ FREE virtual backgrounds: https://bityl.co/Bk7J - 5 Icebreaker ideas for your next virtual meeting: https://ytube.io/3RhS ---------- ⏱️ Timestamps: 00:00 - Intro 00:52 - Tip 1: Understand the software 01:39 - Tip 2: Prepare a clear agenda 02:01 - Tip 3: Dress appropriately 02:31 - Tip 4: Be punctual 03:03 - Tip 5: Speak to the camera 03:30 - Tip 6: Avoid distractions 03:54 - Tip 7: Take breaks 04:20 - Tip 8: Use a virtual background 04:47 - Tip 9: Avoid eating 05:11 - Tip 10: Record and share the meeting ---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/DLaLDlPtIK4/default.jpg","2022-04-12T08:49:07Z","PT6M17S","140","Learn what grounds rules you need to make your virtual meetings fun, productive, and free of any awkward moments.","Virtual Meeting Etiquette: 22 Must-Follow Guidelines",{"id":4461,"alternativeVersions":4462,"_locales":4465,"_publishedAt":4466,"_updatedAt":4467,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":4468,"blogPostAuthor":4470,"cluster":4472,"content":4479,"coverImage":36,"coverWithImgix":4532,"bottomContentOffer":166,"date":4533,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":4534,"relatedPillarPage":166,"seoDescription":4535,"sidebarContentCard":166,"structuredData":4536,"subtitle":4535,"title":4553,"slug":4464},"LIzN74qgRA6UyKNz9At_wg",[4463],{"locale":756,"value":4464},"lose-train-of-thought-when-speaking",[756],"2025-08-13T14:13:53+02:00","2025-08-06T00:00:04+02:00",[4469],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":4471,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":4473,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":4474,"coMarketing":493,"ebook":4475,"image":4476,"resourceType":4477,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":4478,"name":554},{"id":410,"name":411},[4480,4483,4489,4492,4500,4503,4509,4512,4519,4522,4529],{"id":4481,"__typename":811,"text":4482},"WuL6fpbhRiqDymyqe9o-GA","You're mid-sentence during a webinar presentation when suddenly your mind goes blank. You forget everything you've planned to say. You're not sure what to do next, and your audience is waiting.\n\nLosing train of thought when speaking might not be your finest moment, but it's more common than you might think. And with a little preparation, you can take steps to overcome it during your next webinar.\n\nIn this guide, I'll cover why these mental blocks happen while you speak. I'll also share strategies to help you recover in the moment and prevent losing your train of thought in the future — so you can speak more confidently.\n\n**Key takeaways**:\n\n\n\n* Your mind goes blank and you lose train of thought when you try to do too many things at once — like speaking, engaging the audience, and monitoring tech.\n* Quickly recover from a mental block by pausing confidently, recapping your previous point, or turning your attention to the audience.\n* Avoid losing your train of thought in the future by preparing notes, practicing your presentation, testing your tech beforehand, and using a consistent routine.\n\n\n## **Why you lose train of thought when speaking**\n\nLosing your train of thought isn't a sign that you're forgetful or that you haven't prepared enough. When you [host a webinar](https://livestorm.co/resources/guides/what-is-a-webinar) or speak in a [virtual event](https://livestorm.co/resources/guides/what-is-a-virtual-event), you're mentally juggling much more than what you want to say.\n\nYou're:\n\n\n\n* Monitoring the live chat\n* Listening to your own voice\n* Keeping track of time\n* Wondering if your last point actually landed\n\nSometimes it becomes too much. This causes your brain to get overwhelmed and forget what you were saying.\n\n\n### **What happens in your brain during mental blocks**\n\nWhen you lose train of thought mid-sentence, your brain is essentially switching gears without warning. One moment your brain is focused on what you planned to say. The next moment your attention switches to something else — like a confused face, a tech glitch, or just the awareness that you have an audience.",{"id":4484,"__typename":833,"image":4485},"WOycIR8HQ22YKhMRuWYFNw",{"id":4486,"alt":4487,"height":1776,"url":4488,"width":1778},"49378169","8 Best Webinar Breakout Rooms For Dynamic Sessions in 2023","https://livestorm.imgix.net/1127/1679932498-8-best-webinar-breakout-rooms-for-dynamic-sessions-in-2023.jpg",{"id":4490,"__typename":811,"text":4491},"av-lApgDSzWEGlrU8deKGw","This shift happens because [your brain can't focus on two things at once](https://sloanreview.mit.edu/article/the-impossibility-of-focusing-on-two-things-at-once/). When a distraction competes for attention, something else has to give. So, sometimes your brain drops its initial train of thought while it deals with a seemingly more urgent concern.\n\nThe frustrating part is that the information you were referencing hasn't gone anywhere. You *know* your material. But your brain has temporarily shifted into a different mode, making it hard to access what you want to say.\n\n\n### **Common triggers that disrupt professional speakers**\n\nYou can't always predict when you'll lose your train of thought. But certain environmental and cognitive factors often trigger these mental blocks.\n\n\n\n* **Tech glitches**: Your audio cuts out or you question if your screen share is still working. The next thing you know, you're troubleshooting tech issues while you try to keep your presentation going.\n* **Audience reactions**: A viewer asks an unexpected question or types something surprising in the chat. Your focus immediately jumps from your prepared content to figuring out what's wrong and how to fix it.\n* **Getting in your own head**: You start paying attention to how you sound or if you're making sense to the audience. This self-monitoring interrupts your flow and takes up mental space you need for presenting.\n\n\n## **How to recover when you lose your train of thought**\n\nWhen you lose your train of thought during a webinar or virtual event, you want to recover quickly — ideally without losing audience engagement or personal confidence. Here are four tactics to use in [public speaking](https://livestorm.co/blog/public-speaking).",{"id":4493,"__typename":833,"image":4494},"GyK6mo-TQmes37ewL0HhPQ",{"id":4495,"alt":4496,"height":4497,"url":4498,"width":4499},"Cac-3qfqSu-Uw-MueYVbXA","how to recover from losing your train of thought",1118,"https://livestorm.imgix.net/1127/1754430964-livestorm-recover-when-you-lose-train-of-thought.png",1736,{"id":4501,"__typename":811,"text":4502},"SAbS9NnnQpWiIAbaOs9IHA","### **Make your pause look purposeful**\n\nIf you forget what you were saying, you might be inclined to treat it like a mistake. But instead of apologizing for getting distracted or needing a moment to think, just pause.\n\nPauline Mura, Livestorm Senior Marketing Partnerships Manager, recommends taking a moment to breathe before finding your way back to the point you were making.\n\n“If a joke comes to mind, go ahead with it and don't be afraid of being authentic. It's a live webinar, so just be clear with the audience and show them that you're human.\n\nAuthenticity helps you connect with the audience. I think they’ll be quite forgiving.”\n\nChances are, your audience will interpret these short breaks as you being thoughtful, not confused. And they'll appreciate that you're taking a moment instead of nervously rushing through your presentation. \n\n\n### **Recap your previous points**\n\nWhen you lose your place, check your notes to remind your audience (and yourself) where you just were. Say something like \"Building on that last point...\" and give a quick recap of your previous idea.\n\nThis gives you time to remember what comes next while reinforcing key points for webinar attendees. If you don't treat it like a mistake, they won't realize you're buying yourself time to get back on track.\n\n\n### **Engage your audience**\n\nWhen you're stuck, turn the spotlight back on your audience. Ask them a quick question: \"How many of you deal with this at work?\" or \"What's the biggest challenge you face with this?\"\n\nWhile they're thinking or responding in the chat, you get a moment to regroup. Plus, audience questions can remind you of what you wanted to say or bring up new points to address.\n\nWith [Livestorm's webinar software](https://livestorm.co/webinar-software), you can easily post a quick poll. This redirects attendees while giving you time to get back on track.",{"id":4504,"__typename":833,"image":4505},"XBV3opCYToKmasTwpzTP5g",{"id":4506,"alt":4507,"height":1776,"url":4508,"width":1778},"49360856","How to Make Webinars More Interactive (and Less Like a Lecture) in 2023","https://livestorm.imgix.net/1127/1679419008-how-to-make-webinars-more-interactive-and-less-like-a-lecture-in-2023.jpg",{"id":4510,"__typename":811,"text":4511},"CtWV8ueHRO2zQuYeQUxOPQ","### **Reference your notes confidently**\n\nPauline suggests referring to your notes when necessary. If possible, link them to specific slides so you can quickly find your place.\n\nOtherwise, create a simple outline. When you find that you've stopped talking mid-sentence, just glance at your notes and find where you are in the presentation.\n\nThe trick is making your notes easy to scan. Include your main points, clear bullet points, and important transition phrases. Highlight the elements that help you find your place and jump back in quickly.\n\n\n## **How to prevent losing your train of thought while speaking**\n\nThe best way to handle these mental blocks is to stop them from happening in the first place. This means changing how you prepare and setting yourself up for success before you even start speaking.\n\n\n### **Plan what to say in the webinar**\n\nMap out your presentation in advance. This helps you prepare what to say and gives you notes to reference in case you do get off track.\n\nUse [Livestorm's script generator](https://livestorm.co/tools/script-generator) to brainstorm what to say. Input a topic and a description, and then adjust the tone of voice and audience knowledge level. Choose the video format and generate your script.",{"id":4513,"__typename":833,"image":4514},"cuzW3q3pSdOPEaCar1k_pg",{"id":4515,"alt":4516,"height":4517,"url":4518,"width":838},"CTyHPOgWQRaiAxFf2BVH-w","Livestorm video script generator",1271,"https://livestorm.imgix.net/1127/1754428857-livestorm-video-script.png",{"id":4520,"__typename":811,"text":4521},"YwnUHYo7RJG0uVxM62sYEw","Copy and paste the script so you can fine-tune it and add your own personal insights.\n\n\n### **Practice with deliberate interruptions**\n\nIt's normal to practice your presentation in perfect conditions — like a quiet room with no distractions or technical issues. While this might help you perfect your delivery, it won't help you deal with surprises.\n\nTry this instead: go through your talk while deliberately creating problems. For example:\n\n\n\n* Set a timer to go off randomly, forcing you to stop mid-sentence.\n* Have someone ask you unexpected or off-topic questions.\n* Do a [webinar dry run](https://livestorm.co/blog/webinar-dry-run) in a setting with excessive background noise.\n\nGet comfortable with things going wrong. When interruptions become familiar during practice, they'll be less likely to derail you during the real thing. Because you'll have already figured out how to get back on track.\n\n\n### **Build your focus outside of presentations**\n\nThink of your ability to stay focused during presentations like physical fitness. It gets easier the more you do it. And the better your focus, the less likely you are to lose your train of thought when things get stressful.\n\nTry habits like reading out loud for 10 minutes without jumping around or stopping. or use meditation apps that improve your ability to pay attention for sustained periods.\n\nPractice maintaining focus when the stakes are low. This way, your focus will be stronger when you need it most.\n\n\n### **Create a pre-presentation routine that works for you**\n\nHaving the same routine before every webinar or [live event](https://livestorm.co/use-cases/live-events) helps your brain get into presentation mode more easily. Your process might include:\n\n\n\n* Reading through your key transition phrases\n* Doing a quick tech check\n* Taking a few deep breaths\n\nAim to start every presentation feeling calm yet prepared.\n\n\n### **Set up your webinar tech to avoid problems**\n\nTech issues can cause even the most focused webinar host to get flustered and lose track of their presentation.\n\nTo avoid these problems, set aside time to do a practice session using your [virtual event software](https://livestorm.co/virtual-event-software). This way, you'll know exactly how the platform works so you don't have to learn a new platform in the moment.\n\nAt least 30 minutes before the event starts, test everything. Use [Livestorm's free webinar tools](https://livestorm.co/tools) to test your webcam and microphone so you won't need to troubleshoot once the event starts.",{"id":4523,"__typename":833,"image":4524},"erFK1nkfR1egjpL8EVo94g",{"id":4525,"alt":4526,"height":4527,"url":4528,"width":838},"Dr3EKrrbRwyZcdoB06XkYA","Livestorm webcam test",947,"https://livestorm.imgix.net/1127/1754430244-livestorm-webcam-test.png",{"id":4530,"__typename":811,"text":4531},"N6AXVQfrQ0ODSD-lUwtr7Q","## **Frequently asked questions about losing train of thought when speaking**\n\n\n### **Why do I lose my train of thought while talking?**\n\nYou lose your train of thought while talking when your brain becomes overloaded with competing information. During virtual events, you simultaneously manage what you want to say, how the audience reacts, if the tech is working, and countless other concerns. \n\nWhen your brain gets overwhelmed, it typically prioritizes detecting threats over recalling information. You may stop talking and lose your place when you're interrupted.\n\n\n### **How to speak without losing my train of thought?**\n\nTo speak without losing your train of thought, practice so that real disruptions don't throw you off. Create a simple outline with clear transition phrases that help you jump back in when you get sidetracked.\n\nWhen you speak, don't be afraid to pause when you need a moment to think. Ask your audience questions to buy yourself time, and check your notes when you need them.\n\nBuilding up your focus can help, too. The stronger your attention becomes, the less likely you are to lose your train of thought when things get stressful.\n\n\n### **What is losing your train of thought a symptom of?**\n\nMost of the time, losing your train of thought is just your brain trying to juggle too many things at once. It's not unusual, especially when you're nervous or dealing with tech issues.\n\nBut if it happens constantly, it could signal a more serious issue. A condition known as thought blocking causes thoughts to suddenly stop or disappear entirely, even mid-sentence.\n\nBut for most people, taking time to prepare, managing anxiety, or even working with a speaking coach does the job. Occasionally losing your train of thought is normal and something you can address with better strategies.",{"id":1239,"alt":1240,"height":897,"url":1241,"width":899},"2025-08-05",[],"Learn why you lose your train of thought when speaking or hosting webinars. Get practical strategies to recover quickly and prevent future mental blocks.",[4537],{"id":4538,"contentData":4539},"CogCzUw-T1ugkWp45MC5_A",{"@context":1143,"@type":1144,"mainEntity":4540},[4541,4545,4549],{"@type":1147,"name":4542,"acceptedAnswer":4543},"Why do I lose my train of thought while talking?",{"@type":1150,"text":4544},"You lose your train of thought while talking when your brain becomes overloaded with competing information. During virtual events, you simultaneously manage what you want to say, how the audience reacts, if the tech is working, and countless other concerns. When your brain gets overwhelmed, it typically prioritizes detecting threats over recalling information. You may stop talking and lose your place when you're interrupted.",{"@type":1147,"name":4546,"acceptedAnswer":4547},"How to speak without losing my train of thought?",{"@type":1150,"text":4548},"To speak without losing your train of thought, practice so that real disruptions don't throw you off. Create a simple outline with clear transition phrases that help you jump back in when you get sidetracked. When you speak, don't be afraid to pause when you need a moment to think. Ask your audience questions to buy yourself time, and check your notes when you need them. Building up your focus can help, too. The stronger your attention becomes, the less likely you are to lose your train of thought when things get stressful.",{"@type":1147,"name":4550,"acceptedAnswer":4551},"What is losing your train of thought a symptom of?",{"@type":1150,"text":4552},"Most of the time, losing your train of thought is just your brain trying to juggle too many things at once. It's not unusual, especially when you're nervous or dealing with tech issues. But if it happens constantly, it could signal a more serious issue. A condition known as thought blocking causes thoughts to suddenly stop or disappear entirely, even mid-sentence. But for most people, taking time to prepare, managing anxiety, or even working with a speaking coach does the job. Occasionally losing your train of thought is normal and something you can address with better strategies.","Why You Lose Train of Thought When Speaking (+ Solutions)",{"id":4555,"alternativeVersions":4556,"_locales":4559,"_publishedAt":4560,"_updatedAt":4561,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":4562,"blogPostAuthor":4564,"cluster":4566,"content":4573,"coverImage":36,"coverWithImgix":4616,"bottomContentOffer":166,"date":4533,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":4620,"relatedPillarPage":166,"seoDescription":4621,"sidebarContentCard":166,"structuredData":4622,"subtitle":4621,"title":4652,"slug":4558},"NJUzBbUGRWGUl130U046MA",[4557],{"locale":756,"value":4558},"public-speaking-tips",[756],"2025-08-13T14:14:16+02:00","2025-08-05T23:51:36+02:00",[4563],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":4565,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":4567,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":4568,"coMarketing":493,"ebook":4569,"image":4570,"resourceType":4571,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":4572,"name":554},{"id":410,"name":411},[4574,4577,4583,4586,4589,4592,4598,4601,4607,4610,4613],{"id":4575,"__typename":811,"text":4576},"Si-eLYxNSmiShAVxuJr1-g","You're 20 minutes into your product demo webinar when you notice the attendee count dropping steadily. Chat activity has gone silent. The prospects your team spent weeks nurturing are now multitasking during your presentation. And your carefully crafted narrative is falling flat.\n\nPublic speaking can be difficult no matter the venue. But virtual presentations can be particularly challenging, especially when you can't connect with the audience in person. In this guide, we'll cover public speaking tips to be more persuasive — so you can win buy-in and turn webinars into business conversations.\n\n**Key takeaways:**\n\n\n\n* Use storytelling and the rule of three to make your message stick and win buy-in more easily.\n* Your virtual presence (camera angle, lighting, pacing, and body language) is just as important as your words.\n* How you recover from mistakes matters more than avoiding them, and it can help you build credibility.\n\n\n## **10 Public speaking tips to engage and win over virtual audiences**\n\nUse these tips to improve your [public speaking](https://livestorm.co/blog/public-speaking) skills, increase your confidence, and make your next webinar a success.\n\n\n### **1. Research your audience so you earn their trust immediately**\n\nB2B audiences join [webinars](https://livestorm.co/resources/guides/what-is-a-webinar) to solve specific problems or access exclusive data, *not* to hear broad industry overviews. Before your event, get to know your audience so you can tailor your approach:\n\n\n\n* Research their biggest challenges related to the topic.\n* Get familiar with the tools and solutions they're already using.\n* Read up on recent industry trends affecting their roles.\n\nThen, use these insights to map out your webinar. When you present content that truly speaks to your audience, you'll have an easier time earning their trust. Which can alleviate any public speaking anxiety you have and help you get buy-in faster.\n\n\n### **2. Tell stories to make an impact on your audience**\n\nThe right data can certainly make a webinar more interesting. But statistics alone probably won't persuade your audience to act. Instead, turn numbers and outcomes into compelling narratives.",{"id":4578,"__typename":833,"image":4579},"Lh88soP2R260L_RHntH6Jg",{"id":4580,"alt":4581,"height":4080,"url":4582,"width":4082},"42994169","Guest speaker expressively discussing a them in a video call conference, using his hands and face to further illustrate his point","https://livestorm.imgix.net/1127/1645709258-pexels-mikhail-nilov-7582783.jpg",{"id":4584,"__typename":811,"text":4585},"Xwl-zzB8SNapVX-m1K-n7g","Attendees are likely to forget facts and figures the moment the webinar ends. But [people remember stories 22 times more](https://womensleadership.stanford.edu/node/796/harnessing-power-stories) than data alone.\n\nUse this storytelling pattern to develop anecdotes:\n\n\n\n* Start with someone your audience can relate to who's facing a problem they know well.\n* Show how the usual solutions didn't work — and let your audience nod along.\n* Reveal what actually solved the problem — such as your product or service.\n\nHere's an example: \"Last month, a SaaS marketing director told me she was burning through $50,000 monthly on paid ads with no results. She'd tried everything — new agencies, different platforms, even hired specialists. Nothing worked. I'll show you the three-step framework she used to cut customer acquisition costs by 40% while doubling qualified leads.\"\n\n\n### **3. Structure content in threes so your message sticks**\n\nMake your presentation memorable by structuring it with the [rule of three](https://www.microsoft.com/en-us/microsoft-365-life-hacks/writing/what-is-rule-of-three) in mind. The human brain is wired for pattern recognition, and elements arranged in groups of three tend to be more effective.\n\nYou can use the rule of three a few different ways:\n\n\n\n* Covering three main concepts per presentation\n* Provide three examples or case studies for each point\n* Give three specific next steps in the conclusion\n\nFor help planning what to say, use [Livestorm's script generator](https://livestorm.co/tools/script-generator). Plug in a topic and description, and then adjust the audience knowledge level and tone of voice. Then, fine-tune it to make it yours.",{"id":4587,"__typename":833,"image":4588},"UK99aVE9Qa64peYYNMn_yw",{"id":4515,"alt":4516,"height":4517,"url":4518,"width":838},{"id":4590,"__typename":811,"text":4591},"PyIv22WtR9K9obxIEhxmAQ","To make sure the material sticks, include visuals in your PowerPoint. Highlight the three steps, examples, or concepts so viewers can see and remember them.\n\n\n### **4. Control your voice and pacing to connect with the audience**\n\nIf you're nervous about speaking in public, you might be inclined to rush through your presentation. But the faster you speak, the less likely your audience can follow along or connect with what you say.\n\nInstead, aim to talk slower than your normal conversation pace. This gives your audience time to process and react to information. Use strategic pauses before and after key points to let information sink in.\n\nAvoid monotone, which can make your delivery sound tedious. Instead, vary your vocal tone and emphasize important words, phrases, and storylines.\n\nFor optimal audio quality, use a headset or external microphone. To avoid audio issues during the event, [test your microphone](https://livestorm.co/tools/microphone-test) in advance. Check for echo or background noise that could distract from your message.\n\n\n### **5. Look professional and command the virtual stage**\n\nEffective public speaking goes beyond what you say during your presentation. It's also about your body language and how you present yourself.\n\n[Great lighting](https://livestorm.co/blog/best-lights-for-video-conferencing) is essential for webinars and [virtual events](https://livestorm.co/resources/guides/what-is-a-virtual-event). Face a window to use natural light or invest in a ring light. Avoid having bright light behind you, as it can make your face difficult to see.\n\nFor a virtual speech or presentation, the camera angle also matters. Position your webcam at eye level, not looking up at your face or down at the top of your head.\n\nTo make eye contact with the audience, look at the camera lens, not at the faces on your screen. If this feels unnatural, put a sticky note next to your camera to remind yourself where to look.\n\nUse body language to your advantage. Maintain good posture, use animated facial expressions, and keep gestures within your camera frame so your audience can see them.\n\n\n### **6. Practice out loud to feel more confident**\n\nBeing a good public speaker or [webinar host](https://livestorm.co/resources/guides/what-is-a-webinar) is about more than just knowing the material you're sharing. You also need to know how to deliver it successfully.",{"id":4593,"__typename":833,"image":4594},"GFONmt6FTlihsW3IGGBQlA",{"id":4595,"alt":4596,"height":4080,"url":4597,"width":4082},"42719857","guest speaker answering questions in a virtual conference on livestorm","https://livestorm.imgix.net/1127/1645552360-pexels-andrea-piacquadio-3762940.jpg",{"id":4599,"__typename":811,"text":4600},"J3F5ectmRBSJ7oTMJ8Xa1g","Practicing your presentation out loud can help you feel more confident, whether or not you have a fear of public speaking. While you can always practice independently, a dress rehearsal or [webinar dry run](https://livestorm.co/blog/webinar-dry-run) can be more effective.\n\nWith a dry run, you get a chance to practice your speech and work on your presentation skills. But you also get to test out the [webinar software](https://livestorm.co/webinar-software) and make sure you're comfortable with your virtual setup.\n\nLivestorm makes it easy to plan practice sessions with fellow speakers and moderators before the big event. These sessions are also great opportunities to [test your webcam](https://livestorm.co/tools/webcam-test) and microphone and make sure your speaker notes actually help you give the talk you want to deliver.\n\n\n### **7. Get in the right mindset**\n\nPractice sessions can help you feel confident in the days or weeks before the event. But on the day of the webinar, Pauline Mura, Livestorm Senior Marketing Partnerships Manager, recommends taking a few important steps to get in the right mindset.\n\n“Before a presentation, I make sure that I have everything ready: my laptop is charged and my camera is working. I connect half an hour or 15 minutes before, just to make sure everything's working correctly on the technical side.”\n\nIn addition, Pauline meditates and uses breathing techniques to build up energy and calm nerves. “I also think projection really works,” she shares. “When you think of a situation where you’re in full confidence and you see the webinar going well and the crowd sharing, that helps you become a confident person facing your audience.”\n\n\n### **8. Prepare for tough questions to build credibility under pressure**\n\n[Q&A sessions](https://livestorm.co/use-cases/live-qas) are often when people decide whether they trust you enough to take the next step. In addition to having great answers, it's important to be able to speak to their real concerns.\n\nOne way to handle tough questions is to develop deep expertise on the topic. This way, you'll be able to draw from your extensive background and answer questions confidently.\n\nAnother option is to practice responding to common objections. Check with your sales team and create a list of frequently asked questions and objections so you can plan responses.\n\nWhen you encounter a particularly difficult question, say you don't know — and tell the audience member what you'll do to get the answer. For example, you might say, \"That's a really important question about enterprise security protocols. Rather than guess, let me connect you with our security specialist.\"\n\n\n### **9. Recover from mistakes smoothly to maintain your confidence**\n\nEven the most experienced presenters have missteps. Everyone stumbles over their words or has technical issues from time to time. Your recovery matters more than the mistake itself.\n\nHave a backup plan in case your tech fails. For example, send your slide deck to a co-host in case you have an issue with screen sharing. And make sure to plan a practice session ahead of time to work out any glitches.",{"id":4602,"__typename":833,"image":4603},"fD4B5xDXSqiZeTbEVUyHEQ",{"id":4604,"alt":4605,"height":897,"url":4606,"width":899},"XkbSqlpGTa6AJGehRuXBLQ","marketer develops a webinar marketing strategy","https://livestorm.imgix.net/1127/1742490174-webinar-marketing.jpg",{"id":4608,"__typename":811,"text":4609},"VP9arcMsSmmBIZvwU58d7Q","If you misspeak, correct yourself and move on instead of dwelling on errors. If you lose your train of thought, pause briefly and refer to your [webinar outline](https://livestorm.co/blog/webinar-outline). You can also ask the audience a question to give yourself time to regroup.\n\n\n### **10. End with a clear call-to-action so people know what to do next**\n\nWeak endings waste the engagement you've built up throughout your presentation. Make the most of it by pointing attendees to specific actions or next steps in their [buyer journey](https://livestorm.co/blog/buyer-journey).\n\nMake your calls-to-action specific and time-bound. Instead of \"Contact us if you're interested,\" say \"Schedule a 15-minute strategy call\" or \"Book a free 30-minute demo this week.\"\n\nAfter the webinar, follow up with attendees within 24 hours. Share resources you mentioned in the presentation and repeat the next steps you suggested.\n\nWith Livestorm, emailing attendees is easy. In addition to sharing resources, you can also include a link to the webinar recording so attendees can rewatch at their convenience.",{"id":4611,"__typename":913,"youtubeLink":4612},"CWgMWCkYSOmeI2OVO8ujYA","https://www.youtube.com/embed/MfFb__fizZ0",{"id":4614,"__typename":811,"text":4615},"W3YVT4PzQlCg0F8ThURq7Q","## **Frequently asked questions about public speaking tips**\n\n\n### **What should I do if my mind goes blank during a presentation?**\n\nIf your mind goes blank and you lose your train of thought, pause for a moment. Check your notes and refer to your main talking points or transition phrases. If you need more than a moment to regroup, turn your attention to the audience and ask a question about the topic.\n\n\n### **How can I handle difficult or aggressive questions from the audience?**\n\nStay calm and reframe challenging questions into neutral topics that you can address professionally. Aim to acknowledge their perspective while steering the conversation toward a solution.\n\n\n### **Is it better to memorize my entire presentation or use notes?**\n\nGood speakers typically know their content well enough to present without reading every line. But the key to how to speak publicly isn't memorizing scripts word for word.\n\nMemorize your opening hook, key transition phrases, and closing call-to-action. In your webinar outline, include bullet points for the main ideas you want to share. This way, you can speak naturally and confidently while being able to respond to audience questions.\n\n\n### **How do I know if my presentation was effective?**\n\nWebinar registration only tells you how many people were interested in your event. To see how effective your presentation was, track [video engagement metrics](https://livestorm.co/blog/video-engagement-platform). With Livestorm, you can monitor attendance, view duration, chats, and poll responses.\n\nThen, check your marketing metrics to measure business outcomes. Monitor follow-up meeting requests, demos scheduled, or content download rates.",{"id":4617,"alt":4618,"height":897,"url":4619,"width":899},"NPX2qoQsR5yakqAIbrBPkQ","woman practicing public speaking","https://livestorm.imgix.net/1127/1754396915-public-speaking-tips.jpg",[],"Learn 10 proven public speaking tips to make your webinars more persuasive and win buy-in from B2B audiences. Boost confidence and engagement.",[4623,4643],{"id":4624,"contentData":4625},"WC_P6El7RVm42cd9MM-G7A",{"@context":1143,"@type":1144,"mainEntity":4626},[4627,4631,4635,4639],{"@type":1147,"name":4628,"acceptedAnswer":4629},"What should I do if my mind goes blank during a presentation?",{"@type":1150,"text":4630},"If your mind goes blank and you lose your train of thought, pause for a moment. Check your notes and refer to your main talking points or transition phrases. If you need more than a moment to regroup, turn your attention to the audience and ask a question about the topic.",{"@type":1147,"name":4632,"acceptedAnswer":4633},"How can I handle difficult or aggressive questions from the audience?",{"@type":1150,"text":4634},"Stay calm and reframe challenging questions into neutral topics that you can address professionally. Aim to acknowledge their perspective while steering the conversation toward a solution.",{"@type":1147,"name":4636,"acceptedAnswer":4637},"Is it better to memorize my entire presentation or use notes?",{"@type":1150,"text":4638},"Good speakers typically know their content well enough to present without reading every line. But the key to how to speak publicly isn't memorizing scripts word for word. Memorize your opening hook, key transition phrases, and closing call-to-action. In your webinar outline, include bullet points for the main ideas you want to share. This way, you can speak naturally and confidently while being able to respond to audience questions.",{"@type":1147,"name":4640,"acceptedAnswer":4641},"How do I know if my presentation was effective?",{"@type":1150,"text":4642},"Webinar registration only tells you how many people were interested in your event. To see how effective your presentation was, track video engagement metrics. With Livestorm, you can monitor attendance, view duration, chats, and poll responses. Then, check your marketing metrics to measure business outcomes. Monitor follow-up meeting requests, demos scheduled, or content download rates.",{"id":4644,"contentData":4645},"GeV8CqafSwCxqDGtbCV2gw",{"@context":1167,"@type":1168,"name":4646,"description":4647,"thumbnailUrl":4648,"uploadDate":4649,"duration":4650,"embedUrl":4612,"interactionCount":4651},"How to follow up with webinar attendees","Webinar follow-up is key to a webinars performance, and should go beyond the classic \"Here's the webinar replay\". Experts Kathryn Hurley, Events Manager at ChartMogul, Cody Stover, Senior Demand Generation Manager at Customer.io, and Pauline Mura, Marketing Manager at Livestorm, share their best practices to follow up with webinar leads and attendees, such as: - Personalisation tips - Answers to live questions - Leveraging webinar engagement data Watch the full discussion here https://shorturl.at/cQYBE ---------- Livestorm is Europe's go-to video conferencing solution for organizations that prioritize both data privacy and ease of use. Compliant with GDPR and the unique video conference platform in the European Union also certified ISO 27001, we guarantee data protection for you and your participants. Specifically designed to elevate your customer-facing events, whether you're hosting webinars or conducting training sessions, for audiences of 10 or 3000, Livestorm is the trusted choice for engaging your partners and clients securely and seamlessly. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/MfFb__fizZ0/default.jpg","2024-07-31T17:15:53Z","PT9M31S","247","10 Public Speaking Tips to Be More Persuasive & Win Buy-In",{"id":4654,"alternativeVersions":4655,"_locales":4658,"_publishedAt":4560,"_updatedAt":4659,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":4660,"blogPostAuthor":4662,"cluster":4664,"content":4671,"coverImage":36,"coverWithImgix":4724,"bottomContentOffer":166,"date":4533,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":4725,"relatedPillarPage":166,"seoDescription":4726,"sidebarContentCard":166,"structuredData":4727,"subtitle":4726,"title":4748,"slug":4657},"A2UDx0PuTNKQVLbo8Q6guA",[4656],{"locale":756,"value":4657},"public-speaking-body-language",[756],"2025-08-05T23:49:03+02:00",[4661],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":4663,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":4665,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":4666,"coMarketing":493,"ebook":4667,"image":4668,"resourceType":4669,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":4670,"name":554},{"id":410,"name":411},[4672,4675,4678,4681,4688,4691,4697,4700,4706,4709,4715,4718,4721],{"id":4673,"__typename":811,"text":4674},"Ts81jcSZRsufJCGhE10Gww","Your webinar content is spot on. Your slides are polished. But when you step in front of the camera, something feels off. Attendees seem disengaged, and your message isn't landing with the impact you expected.\n\nThe problem? Your body language. Your physical presence and nonverbal cues are a major factor in how audiences perceive you and process your message.\n\nIn this article, I’ll walk through how to master public speaking body language so you can create genuine connections with the audience and deliver webinars and virtual events that get results.\n\n**Key takeaways**:\n\n\n\n* Viewers rate speakers similarly whether watching with sound or on mute, showing the importance of physical presence and body gestures in public speaking.\n* Proper posture, purposeful hand movements, and strategic facial expressions become your primary tools for engagement when you're on camera.\n* Looking directly at your camera lens instead of your screen creates the impression of eye contact with webinar attendees.\n\n\n## **Why body language is so important for public speaking**\n\nWithin seconds, webinar attendees start to form impressions about your credibility, confidence, and expertise. These perceptions can take shape before you even begin speaking — and they can affect engagement and conversions during and after the event.\n\n\n### **Your impact comes from what you say *and* how you appear**\n\nResearch shows the power of nonverbal communication in [public speaking](https://livestorm.co/blog/public-speaking). In a study by [Science of People](https://www.scienceofpeople.com/secrets-of-a-successful-ted-talk/), 760 people watched hundreds of hours of TED Talks, rating how much they liked the speakers.",{"id":4676,"__typename":833,"image":4677},"XR-NpsNQQx-Oh2Wo71PBpw",{"id":4604,"alt":4605,"height":897,"url":4606,"width":899},{"id":4679,"__typename":811,"text":4680},"QRob6sBMQj-zX-l6okovvQ","Interestingly, viewers gave speakers similar ratings, whether they watched the TED Talks with audio or without sound. This shows that how you move, gesture, and carry yourself on camera tells your audience as much about your expertise and trustworthiness as the words you say.\n\n\n### **Virtual presentations amplify every movement**\n\nWebinars and [virtual events](https://livestorm.co/resources/guides/what-is-a-virtual-event) put every element of your stage presence in the spotlight. Your upper body fills the screen, which makes every gesture, expression, and fidget obvious to webinar attendees.\n\nThis makes body language even more important during online events. Since you can't move around a stage or connect with individual faces in the audience, your posture, gestures, and facial expressions become your primary tools for building rapport and maintaining engagement.\n\n\n## **How to improve your public speaking body language**\n\nWith the right techniques, you can improve your body language and deliver more powerful speeches and presentations.",{"id":4682,"__typename":833,"image":4683},"bRGQnSMyTeSZZm71IiVHBA",{"id":4684,"alt":4685,"height":838,"url":4686,"width":4687},"OzUiFeYWSn6pnnA60OqYIQ","how to improve public speaking body language","https://livestorm.imgix.net/1127/1754430069-livestorm-improve-public-speaking-body-language.png",1557,{"id":4689,"__typename":811,"text":4690},"OXEmylp0RvqHUrTQhdZ33g","### **1. Perfect your posture and stance**\n\nPay attention to your body posture in public speaking settings. Pauline Mura, Livestorm Senior Marketing Partnerships Manager, recommends sitting up straight with your shoulders back and both feet on the floor. This projects confidence on camera and allows you to move naturally as you speak.\n\nPosition yourself close enough to your camera so your torso is visible. But make sure you’re far enough back that your hand and arm gestures stay in the frame.\n\nAvoid slouching or leaning too far forward. Both movements make you appear overly casual for a [B2B webinar](https://livestorm.co/resources/guides/what-is-a-webinar).\n\n\n### **2. Make strategic eye contact**\n\nEye contact builds trust and keeps webinar audiences engaged. But maintaining eye contact in a virtual setting is a little different from being on stage.\n\nLook directly into the camera lens, not at the screen or your own video feed. This way, you essentially make eye contact with your audience on their devices.\n\nPlace a sticky note near your camera to help maintain focus during longer presentations. For example, add a reminder that says \"LOOK HERE\" next to the camera lens.\n\nTo make this easier, Pauline suggests, “have the camera positioned at eye level or just slightly above.”\n\n\n### **3. Use purposeful hand gestures**\n\nNatural hand movements support what you have to say and add visual interest. Use gestures to make key points or illustrate concepts. For optimal visibility on camera, keep movements between your shoulders and waist.",{"id":4692,"__typename":833,"image":4693},"KU4X82w1SHSbp8158qGYbw",{"id":4694,"alt":4695,"height":1776,"url":4696,"width":1778},"46462114","Woman in online meeting","https://livestorm.imgix.net/1127/1651270141-pexels-mikael-blomkvist-4152969.jpg",{"id":4698,"__typename":811,"text":4699},"QsJyltTkTwC7IOeIEtdZCw","Avoid repetitive gestures or pointing directly at audience members. Instead, use open palm gestures that feel welcoming and inclusive to the audience.\n\n\n### **4. Be aware of your facial expressions**\n\nYour face should reflect your message's tone and energy. Pauline recommends making an effort to smile so you appear energetic and likable. It’s also important to show concern during serious topics and express enthusiasm for exciting developments.\n\nPractice in front of a mirror to identify any unconscious expressions that might contradict your message. Record yourself to see how your facial expressions translate to your audience's perspective.\n\n\n### **5. Move with purpose during virtual presentations**\n\nWhen you're on camera, your range of movement is more limited than it would be on a physical stage. But you can still move with purpose and practice positive body language:\n\n\n\n* Use head turns and upper body movements to emphasize points and make transitions between topics.\n* Lean slightly forward when making important points to engage your virtual audience.\n* Pause and look directly at the camera to create moments of connection.\n\nRemember that any movement outside the camera frame is invisible to your audience. So, keep all meaningful gestures and movements within your visible space.\n\n\n### **6. Adjust your body language for the audience**\n\nThe same communication style won't necessarily work for every audience. While executives might respond well to controlled, professional body language, creative industry attendees might appreciate more dynamic, expressive movements.",{"id":4701,"__typename":833,"image":4702},"ZUpuKR4GS-aZ2zFSYiI9QA",{"id":4703,"alt":4704,"height":4080,"url":4705,"width":4082},"17021500","woman smiling at laptop","https://livestorm.imgix.net/1127/1622802291-the-ultimate-beginner-s-guide-to-livestreaming.jpg",{"id":4707,"__typename":811,"text":4708},"YmIU784OQ2qIhB9yIoTUmA","When planning your presentation style, consider your audience's background and communication preferences. Get to know your audience beforehand and adapt to match their expectations while staying authentic to your natural communication style.\n\n\n### **7. Practice your body language while speaking**\n\nRehearse your presentation while focusing on more confident body language. Practice in front of colleagues, record yourself, or use a mirror to identify areas for improvement.\n\nUse Livestorm's [webinar software](https://livestorm.co/webinar-software) to host a [webinar dry run](https://livestorm.co/blog/webinar-dry-run) before the big event. This way, you can get instant feedback from cohosts or other presenters.\n\nPay attention to the nervous habits that emerge when you're under pressure. Awareness is the first step toward looking (and feeling) more confident.\n\n\n## **Avoid these common virtual body language mistakes**\n\nEven experienced webinar hosts sometimes struggle with how they present themselves on camera. Watch for these common mistakes and use our body language advice to improve your nonverbal communication.\n\n\n### **Nervous habits that distract from your message**\n\nPen clicking, hair touching, and fidgeting all pull attention away from your webinar content. These habits can signal uncertainty, which can affect how audiences view your authority.\n\nTo limit distracting body language, create a short pre-webinar checklist. Start by removing items that you might fidget with from your desk. Then, practice smooth transitions between points, focusing on stillness between gestures rather than constant movement.\n\n\n### **Closed-off body language positions that push viewers away**\n\nYou create barriers between your audience with movements like crossing your arms, placing your hands out of view, and turning away from the camera. These gestures suggest defensiveness or discomfort, which can make the audience less receptive to your message.",{"id":4710,"__typename":833,"image":4711},"dxcrlAGFStyPqtU3amf-PQ",{"id":4712,"alt":4713,"height":1776,"url":4714,"width":1778},"46978086","woman confused about a corporate internal communication strategy","https://livestorm.imgix.net/1127/1655385703-confused-at-work.jpg",{"id":4716,"__typename":811,"text":4717},"HgXyuKrzRHqS7TBjPfgq1A","Use body language that signals openness and welcomes engagement. Keep your arms uncrossed, face the camera directly, and use hand gestures that draw people into the discussion.\n\nRemember that the camera frame is your entire stage. Every movement within it should invite connection.\n\n\n### **Looking away from the camera during virtual presentations**\n\nReading notes off-screen, checking notifications, or looking at your own video feed breaks your connection with webinar attendees. These behaviors hint that you haven't properly prepared or that your attention is drifting.\n\nPosition your notes near your camera and silence all notifications before joining the [live event](https://livestorm.co/use-cases/live-events). If you must reference materials, do so quickly and return your gaze to the camera. Consider using a second monitor positioned close to your camera to minimize obvious eye movement when checking chat or participant engagement.\n\n\n### **Poor camera positioning that undermines your presence**\n\nOdd camera angles show an unflattering perspective. When you position cameras too high or too low, you distort your appearance and distract from your message — which can cause viewers to question your authority.\n\nPosition your camera at eye level and make sure you're properly lit. Check our recommendations for the [best lighting for webinars](https://livestorm.co/blog/best-lights-for-video-conferencing) and virtual presentations.\n\nThen, use our free tool to [test your webcam](https://livestorm.co/tools/webcam-test) to see how your camera angle and lighting will look to your audience. (You can use this free tool whether or not you use our [virtual event software](https://livestorm.co/virtual-event-software) to host your event.) Adjust as necessary so you can feel confident the moment you go live.",{"id":4719,"__typename":833,"image":4720},"aKGL-39qR9SigMltJ237ng",{"id":4525,"alt":4526,"height":4527,"url":4528,"width":838},{"id":4722,"__typename":811,"text":4723},"LmaBawAUS1OQo3XBdEEOfQ","## **Frequently asked questions about public speaking body language**\n\n\n### **What is body language in public speaking?**\n\nBody language in virtual speaking includes nonverbal communication elements visible through your camera: posture, gestures, facial expressions, eye contact, and upper body movement. These physical cues can communicate confidence, credibility, and engagement to virtual attendees.\n\n\n### **What are the 5 tips for body language when presenting?**\n\nThe five essential body language tips for presenters are:\n\n\n\n1. Maintain a confident posture with shoulders back\n2. Make eye contact with your camera lens rather than the screen\n3. Use purposeful hand gestures within the camera frame\n4. Align facial expressions with your message\n5. Emphasize points with upper body movement and head positioning\n\n\n### **What are the 7 elements of body language?**\n\nThe seven elements of body language include:\n\n\n\n1. Facial expressions\n2. Eye contact\n3. Posture\n4. Gestures\n5. Proximity\n6. Touch\n7. Voice\n\n\n### **What are the 5 C's of body language?**\n\nThe five C's are:\n\n\n\n1. **Confidence**: Projecting self-assurance through posture and camera presence\n2. **Credibility**: Matching mannerisms with your webinar message\n3. **Connection**: Using eye contact and gestures to engage audiences\n4. **Clarity**: Making sure your movements support rather than distract from your content\n5. **Consistency**: Aligning verbal and nonverbal communication throughout the presentation",{"id":1248,"alt":1249,"height":897,"url":1250,"width":899},[],"Master public speaking body language for webinars. Learn 7 simple changes to posture, eye contact, and gestures to make you more credible on camera.",[4728],{"id":4729,"contentData":4730},"VdrtKJCFSfOHFc0T6dlUTA",{"@context":1143,"@type":1144,"mainEntity":4731},[4732,4736,4740,4744],{"@type":1147,"name":4733,"acceptedAnswer":4734},"What is body language in public speaking?",{"@type":1150,"text":4735},"Body language in virtual speaking includes nonverbal communication elements visible through your camera: posture, gestures, facial expressions, eye contact, and upper body movement. These physical cues can communicate confidence, credibility, and engagement to virtual attendees.",{"@type":1147,"name":4737,"acceptedAnswer":4738},"What are the 5 tips for body language when presenting?",{"@type":1150,"text":4739},"The five essential body language tips for presenters are: maintain a confident posture with shoulders back, make eye contact with your camera lens rather than the screen, use purposeful hand gestures within the camera frame, align facial expressions with your message, and emphasize points with upper body movement and head positioning.",{"@type":1147,"name":4741,"acceptedAnswer":4742},"What are the 7 elements of body language?",{"@type":1150,"text":4743},"The seven elements of body language include: facial expressions, eye contact, posture, gestures, proximity, touch, and voice.",{"@type":1147,"name":4745,"acceptedAnswer":4746},"What are the 5 C's of body language?",{"@type":1150,"text":4747},"The five C's are: confidence (projecting self-assurance through posture and camera presence), credibility (matching mannerisms with your webinar message), connection (using eye contact and gestures to engage audiences), clarity (making sure your movements support rather than distract from your content), and consistency (aligning verbal and nonverbal communication throughout the presentation).","7 Body Language Tips for Powerful Public Speaking",{"id":4750,"alternativeVersions":4751,"_locales":4754,"_publishedAt":4560,"_updatedAt":4755,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":4756,"blogPostAuthor":4758,"cluster":4760,"content":4767,"coverImage":36,"coverWithImgix":4820,"bottomContentOffer":166,"date":4533,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":4824,"relatedPillarPage":166,"seoDescription":4825,"sidebarContentCard":166,"structuredData":4826,"subtitle":4825,"title":4847,"slug":4753},"JavKXM7LQKKqXLD_KTFxmg",[4752],{"locale":756,"value":4753},"public-speaking-anxiety",[756],"2025-08-05T23:32:41+02:00",[4757],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":4759,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":4761,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":4762,"coMarketing":493,"ebook":4763,"image":4764,"resourceType":4765,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":4766,"name":554},{"id":410,"name":411},[4768,4771,4774,4777,4784,4787,4790,4793,4801,4804,4811,4814,4817],{"id":4769,"__typename":811,"text":4770},"AZvWsjjRTdqhZ4BDOVB71Q","If the thought of speaking in front of an audience inspires a sense of dread, you aren't alone. Public speaking anxiety affects people who are otherwise great communicators — but there are many ways to address it.\n\nThis guide covers both quick tactics for dealing with speech anxiety and long-term strategies for building confidence. I'll also share practical advice for public speaking during webinars and virtual events.\n\n**Key takeaways**:\n\n\n\n* Public speaking anxiety affects 77% of people, making it one of the most common phobias.\n* Quick techniques like the 4-7-8 breathing method and progressive muscle relaxation can calm you and help with focus before speaking engagements.\n* Building lasting confidence requires starting small with one-on-one practice, then gradually working up to larger audiences while developing deep subject matter expertise.\n\n\n## **What is public speaking anxiety?**\n\nPublic speaking anxiety is a sense of fear or panic related to speaking in front of other people. Also known as glossophobia, it's a type of social anxiety that can negatively impact your work and life.\n\nThis fear is very common. About [77% of people](https://pmc.ncbi.nlm.nih.gov/articles/PMC3647380/) have anxiety related to speaking in public. This makes it the [most common situation to fear](https://pmc.ncbi.nlm.nih.gov/articles/PMC6428748/), leading to effects that range from mild nervousness to complete avoidance of public speaking.\n\n\n### **Common symptoms of a fear of public speaking**\n\nA fear of public speaking often starts with physical symptoms. Before you have to talk in front of an audience, you might:\n\n\n\n* Notice your heart racing\n* Sense yourself blushing\n* Get an upset stomach\n* Feel a shortness of breath\n\nThese symptoms might start well before your speaking engagement. In fact, some people with public speaking anxiety can't sleep well before they have to present.\n\nHowever, the mental and emotional symptoms are just as challenging. For example, you might worry you'll embarrass yourself, make a mistake, or look unprofessional.\n\nYou might even feel an imposter — as if your audience will discover you don't belong in your position. Or you might convince yourself that nothing you say will be interesting or valuable to viewers.",{"id":4772,"__typename":833,"image":4773},"ZHxBVo9pQyagjjWJ-6w7lA",{"id":1265,"alt":1266,"height":897,"url":1267,"width":899},{"id":4775,"__typename":811,"text":4776},"A_lfqbN6RNqYDaRKPgr1CA","### **What causes public speaking anxiety**\n\nPublic speaking anxiety usually comes down to one thing: fear of judgment. Your brain treats the possibility of looking foolish, forgetting your words, or boring your audience as a real threat.\n\nLong before [webinars](https://livestorm.co/resources/guides/what-is-a-webinar) and online conferences became the norm, standing out in a group could be dangerous. For much of human history, being judged and rejected by your community could turn into a survival issue.\n\nThat’s why even today, your brain treats public speaking like a threat. The same internal alarm system goes off when you're speaking before a group, even though the stakes are much lower.\n\nIf you're a perfectionist, your public speaking fear might be even more intense. [Research shows](https://pubmed.ncbi.nlm.nih.gov/37991001/) that perfectionism and unrealistic standards can make speaking phobias even harder to overcome.\n\nWhile speaking during in-person events can be highly nerve-wracking, virtual speaking can also contribute to performance anxiety. When you can't sense your audience's energy, it's easy to assume the worst.\n\n\n## **Quick techniques to address a fear of public speaking**\n\nIf you have a [virtual event](https://livestorm.co/resources/guides/what-is-a-virtual-event) coming up, these public speaking tips for anxiety can help you feel more in control.\n\n\n### **Breathing exercises**\n\nControlled breathing can directly counteract your body's stress response. Try the [4-7-8 technique](https://www.healthline.com/health/4-7-8-breathing). Inhale for four counts, hold for seven, and exhale for eight to naturally calm anxiety symptoms.\n\nAlternatively, use the box breathing method. Breathe in for four counts, hold for four, exhale for four, and hold empty for four. Repeat the cycle for two to three minutes before speaking.\n\n\n### **Physical tactics**\n\nUse [progressive muscle relaxation](https://www.webmd.com/sleep-disorders/muscle-relaxation-for-stress-insomnia) techniques to let go of tension. Start with your toes — tense them for five seconds, and then let go. Work your way up your whole body. This teaches you what relaxed actually feels like.\n\nAnother option is power posing. Stand with your feet shoulder-width apart. Put your hands on your hips with your chest open and chin up for two minutes. This position can boost confidence and reduce stress.\n\n\n### **Mental preparation methods**\n\nInstead of imagining your webinar going wrong, picture it going well. Envision yourself speaking confidently, complete with engaged faces in the audience and good feedback afterward.",{"id":4778,"__typename":833,"image":4779},"Mg9xXTYiSbGWGXn9va-YRA",{"id":4780,"alt":4781,"height":4782,"url":4783,"width":1778},"46989636","webinar presenter smiling at desk ",846,"https://livestorm.imgix.net/1127/1655453380-12-webinar-best-practices-to-convince-your-audience-and-increase-sales.jpeg",{"id":4785,"__typename":811,"text":4786},"WPCidgTzTMWdoVHe_QU7Og","Challenge any worst-case-scenario thinking. Rather than thinking, \"Everyone will think I'm incompetent,\" try \"Some people might disagree with my points, and that's normal in professional discussions.\"\n\nUse grounding techniques to pull yourself out of a moment of panic. For example, look around and name:\n\n\n\n* Five things you can see\n* Four things you can touch\n* Three things you can hear\n* Two things you can smell\n* One thing you can taste\n\n\n## **Long-term strategies to build speaking confidence**\n\nWith the right public speaking tips, nervousness can fade into the background. Make long-term progress with these approaches, which are designed to help you build genuine confidence and reduce your fear over time.\n\n\n### **Start small and work your way up**\n\nFirst, make a habit to articulate when you speak. Pauline Mura, Livestorm Senior Marketing Partnerships Manager, suggests this because if you practice trying to articulate, “It doesn't become such an effort when you have to do public speaking.”\n\nThen, take gradual steps rather than jumping into high-stakes presentations in front of massive audiences. Consider starting with one-on-one practice sessions before moving to small groups. Then test out a larger audience.\n\nFor example, start with casual conversations in small team meetings. Share your ideas with two or three colleagues before you present to your entire department.\n\nPauline recommends making an effort to structure your thoughts as you speak. ”When you deliver a message, try to structure it with context and then a specific example. Say clearly why you're talking about this, who you are talking about, and what the impact is.”\n\nFor extra practice, think about joining groups like [Toastmasters International](https://www.toastmasters.org/). Members can practice speaking skills and help each other improve in a supportive environment.\n\n\n### **Develop deep expertise**\n\nWhen you really know your stuff, you worry less about forgetting what to say or getting thrown off by tough questions. Deep preparation helps you build genuine confidence — so you aren't just hoping for the best.\n\nSpend time researching the topic and learning much more than you actually plan to include in your talk. Aim to understand the history, major changes, and areas of disagreement. When you really know your material, you can speak more naturally and handle challenging questions without panicking.",{"id":4788,"__typename":833,"image":4789},"e1MmWY-ATHqRYCQYT-dDag",{"id":1126,"alt":1127,"height":897,"url":1128,"width":899},{"id":4791,"__typename":811,"text":4792},"CpSHAp62Q2CMHnPRtrouAA","Practice your narrative a few different ways so you're not stuck if you forget your exact wording. This approach helps you build flexibility and prevent the panic that often comes from losing your train of thought.\n\n\n### **Embrace mistakes**\n\nIt's inevitable: at some point, you'll make a mistake during a presentation. But it probably won't be as bad as you think — and in most cases you can recover quickly.\n\nIf you lose your place, pause and breathe instead of apologizing. If you say something wrong, briefly address it and keep going. Don't feel a need to apologize excessively or overanalyze.\n\nThink of mistakes as moments that make you more human and relatable. Perfect presentations can feel inauthentic and distant. Which means showing that you're a real person can help you connect with your audience.\n\n\n## **How to conquer public speaking anxiety during a webinar**\n\nYou can alleviate your fear of speaking during a webinar by choosing the right software, preparing your setup, doing a practice session, and managing your anxiety in the moment.",{"id":4794,"__typename":833,"image":4795},"Q_He_dHgSWOSuqxVys_aqA",{"id":4796,"alt":4797,"height":4798,"url":4799,"width":4800},"DoRDa140T3SF2yBo5qzolQ","how to overcome public speaking anxiety during a webinar",1308,"https://livestorm.imgix.net/1127/1754429446-livestorm-public-speaking-anxiety.png",1706,{"id":4802,"__typename":811,"text":4803},"Gz6eOWEiTaWc5mgtBujp9w","### **Step 1: Choose a platform that supports confident presentations**\n\nPick [webinar software](https://livestorm.co/webinar-software) that works in your browser so you don't need to worry about downloading or installing an app. When you're already nervous about speaking, the last thing you need is tech-related stress.\n\nLook for a platform like Livestorm that has a user-friendly interface with built-in features like polls, live chat, and [Q&A sessions](https://livestorm.co/use-cases/live-qas), and chat. These tools give you different ways to interact with your audience, which can take some pressure off you.\n\nMake sure the software has exceptional [customer support](https://livestorm.co/customer-service). When your goal is to reduce anxiety, you want to know that help will be available if things break.\n\n\n### **Step 2: Prepare your virtual setup**\n\n[Good lighting](https://livestorm.co/blog/best-lights-for-video-conferencing) makes a huge difference in how confident you feel on camera. Don't rely on natural light alone. Instead, put a soft light in front of your face — such as a ring light or a desk light pointed at a white wall behind your camera.\n\nMake sure your audience hears what you have to say. For great audio, use a [high-quality microphone](https://livestorm.co/blog/best-microphones-video-conferencing) or headset instead of your computer's built-in mic.\n\nSet your [webcam](https://livestorm.co/blog/top-6-video-conferencing-cameras) at eye level so you're looking straight ahead, not down. This also helps your posture and breathing, which makes you feel more confident.\n\nPlan to keep notes visible on your screen where your audience won't see them. Use bullet points instead of full sentences, and put them near your camera so you don't obviously look away when you need to check them.\n\n\n### **Step 3: Do a practice session**\n\nDo a [webinar dry run](https://livestorm.co/blog/webinar-dry-run) before the event. This helps you identify any technical problems, get comfortable with the platform features, and get your timing right.\n\n[Test your microphone](https://livestorm.co/tools/microphone-test) with Livestorm's free tool to check for sound issues. Make sure to [test your webcam](https://livestorm.co/tools/webcam-test) and check how you look on camera, too.",{"id":4805,"__typename":833,"image":4806},"IezaNe3DS5uSa1goOKmHkA",{"id":4807,"alt":4808,"height":4809,"url":4810,"width":838},"Vsu3T574QuyJ6ut64X_5fw","Livestorm microphone test",784,"https://livestorm.imgix.net/1127/1754429512-livestorm-microphone-test.png",{"id":4812,"__typename":811,"text":4813},"LXI6S8diTiiQ9BA2Ji5Lig","Then, test the features you'll use during the presentation — like screen sharing, slide changes, breakout rooms, and polls. When you're confident about the tech, you'll have an easier time focusing on your actual presentation.\n\nTo get your talking points in order, use [Livestorm's script generator](https://livestorm.co/tools/script-generator). This free tool outlines your talk, suggests an intro, and maps out key points. All you have to do is input the topic and description and then adjust the tone of voice and audience knowledge level.",{"id":4815,"__typename":833,"image":4816},"H6walViETFOLwQeIkiETpg",{"id":4515,"alt":4516,"height":4517,"url":4518,"width":838},{"id":4818,"__typename":811,"text":4819},"CwV9gXJBQ9qnDPi40zTlWg","Then, customize the script and make it your own. Add your own personal insights, first-party data, and takeaways.\n\n\n### **Step 4: Manage your anxiety during the webinar**\n\nDuring the event, take steps to keep your public speaking anxiety manageable. Make sure your notes are visible so you can reference them as necessary. Position them where you can easily glance at key points without obviously looking away from the camera.\n\nUse live chat strategically to engage your audience and give yourself brief mental breaks. Ask the audience questions and encourage them to type a response. This can momentarily take the spotlight off of yourself.\n\nSet up polls throughout your presentation to shift focus from you to the audience. While participants respond, you get a moment to collect yourself and prepare for the next section.\n\nBuild breakout rooms into your webinar plan. This way, you can visit different rooms and engage with three or four people at a time instead of addressing everyone simultaneously. This can feel much less intimidating than speaking to a large group.\n\n\n## **Frequently asked questions about public speaking anxiety**\n\n\n### **How common is public speaking anxiety?**\n\nPublic speaking anxiety is very common and affects people of all ages and backgrounds. Research shows that 77% of people have public speaking fears. This makes public speaking one of the most common phobias and a relatively normal reaction.\n\n\n### **Can virtual presentations help with public speaking anxiety?**\n\nVirtual presentations can be an easier way to start building your speaking confidence. Typically, a virtual event takes place in a controlled environment. This lets you manage your setup, check notes more easily, and build confidence before doing in-person events.\n\nHowever, virtual presentations have their own challenges. Between tech issues and distance from the audience, virtual events can still cause anxiety.\n\n\n### **What are the most effective techniques for overcoming public speaking anxiety?**\n\nGradual exposure to public speaking often works best for getting over this type of phobia. Start by giving a speech to a small group. Then, build your public speaking skills and expand your audience. Use quick anxiety techniques to help in the moment, and use long-term strategies to manage your fear over time.\n\n\n### **How long does it take to overcome a fear of public speaking?**\n\nThe length of time it takes to overcome a fear of public speaking depends on how severe your anxiety is and which approach you take. Expect to see some level of improvement every time you practice.\n\nAnd remember, you don't have to eliminate every nervous thought. Many successful speakers still feel butterflies but know how to work with the feeling instead of letting it stop them.",{"id":4821,"alt":4822,"height":897,"url":4823,"width":899},"bhr1YhTrSHWRj2gAouhyLA","webinar presenter with public speaking anxiety","https://livestorm.imgix.net/1127/1754396898-public-speaking-anxiety.jpg",[],"Overcome public speaking anxiety with proven techniques. Learn breathing exercises, confidence-building strategies, and virtual presentation tips.",[4827],{"id":4828,"contentData":4829},"B24gFzaxQSmHeobaTyUqPg",{"@context":1143,"@type":1144,"mainEntity":4830},[4831,4835,4839,4843],{"@type":1147,"name":4832,"acceptedAnswer":4833},"How common is public speaking anxiety?",{"@type":1150,"text":4834},"Public speaking anxiety is very common and affects people of all ages and backgrounds. Research shows that 77% of people have public speaking fears. This makes public speaking one of the most common phobias and a relatively normal reaction.",{"@type":1147,"name":4836,"acceptedAnswer":4837},"Can virtual presentations help with public speaking anxiety?",{"@type":1150,"text":4838},"Virtual presentations can be an easier way to start building your speaking confidence. Typically, a virtual event takes place in a controlled environment. This lets you manage your setup, check notes more easily, and build confidence before doing in-person events. However, virtual presentations have their own challenges. Between tech issues and distance from the audience, virtual events can still cause anxiety.",{"@type":1147,"name":4840,"acceptedAnswer":4841},"What are the most effective techniques for overcoming public speaking anxiety?",{"@type":1150,"text":4842},"Gradual exposure to public speaking often works best for getting over this type of phobia. Start by giving a speech to a small group. Then, build your public speaking skills and expand your audience. Use quick anxiety techniques to help in the moment, and use long-term strategies to manage your fear over time.",{"@type":1147,"name":4844,"acceptedAnswer":4845},"How long does it take to overcome a fear of public speaking?",{"@type":1150,"text":4846},"The length of time it takes to overcome a fear of public speaking depends on how severe your anxiety is and which approach you take. Expect to see some level of improvement every time you practice. And remember, you don't have to eliminate every nervous thought. Many successful speakers still feel butterflies but know how to work with the feeling instead of letting it stop them.","Public Speaking Anxiety: How to Manage & Overcome It",{"id":4849,"alternativeVersions":4850,"_locales":4853,"_publishedAt":4854,"_updatedAt":4855,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":4856,"blogPostAuthor":4858,"cluster":4860,"content":4881,"coverImage":36,"coverWithImgix":4958,"bottomContentOffer":166,"date":4962,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":4963,"relatedPillarPage":166,"seoDescription":4964,"sidebarContentCard":166,"structuredData":4965,"subtitle":4964,"title":4973,"slug":4852},"DEIF7aIXR4OwxhYCTX-zpQ",[4851],{"locale":756,"value":4852},"webinar-roi-calculator",[756],"2025-08-05T18:31:00+02:00","2025-08-05T18:30:59+02:00",[4857],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":4859,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":4861,"bottomContentCardCtaTitle":780,"bottomContentCardText":4862,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":4863,"relatedPillarPage":4869,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":4880,"urlForTheCta":32,"withoutContentOffer":493},"117954886","Read this book to grow your webinar attendance rate and generate leads.",{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":4864,"coMarketing":493,"ebook":4865,"image":4866,"resourceType":4867,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":4868,"name":554},{"id":410,"name":411},{"id":4870,"backgroundImage":4871,"shortDescription":4877,"shortTitle":4878,"slug":4879},"68744044",{"id":4872,"alt":4873,"height":4874,"url":4875,"width":4876},"28748637","two women sitting next to each other waving at a screen",832,"https://livestorm.imgix.net/1127/1635434854-what-is-a-webinar.jpg",1045,"As commerce has become more global, webinars allow educators, sales professionals, and marketing teams to reach a broader audience through online seminars.","What is a Webinar & How does it Work [Videos & Tips]","what-is-a-webinar","What is a webinar? ",[4882,4885,4887,4890,4893,4896,4898,4901,4909,4912,4920,4923,4931,4934,4942,4945,4953,4956],{"id":4883,"__typename":811,"text":4884},"BXcBCBg1Tue9yCYev8hKQw","Your marketing team regularly runs webinars that get tons of signups. But without clear return on investment (ROI) metrics, it's tough to make a case for more budget, optimize for what's working, or scale your efforts.\n\nI'll show you how to measure and analyze webinar ROI using a simple five-step formula. I'll also walk you through using Livestorm's webinar ROI calculator, so you can analyze performance and make data-backed decisions. Plus, I'll share tips from Pauline Mura, Senior Partnerships Marketing Manager, to help you improve webinar ROI.\n\n**Key takeaways**:\n* Strong ROI tracking transforms webinars from nice-to-have activities into proven revenue drivers.\n* Livestorm's free ROI calculator simplifies complex calculations by automatically factoring in attendance metrics, conversion rates, and all associated costs.\n* Improve webinar ROI by reducing costs and using value-boosting tactics like better promotions and strategic follow-ups.\n",{"id":4886,"__typename":1003,"text":1495},"KQnzCFCsQKSGISwnTPn5Xw",{"id":4888,"__typename":811,"text":4889},"DTZ4cv2zRCi3Y84y1irmkw","## What is webinar ROI?\nWebinar ROI is a metric that measures how much value a webinar generates compared to how much you spend to create and host them.\n\nA typical webinar ROI formula measures value in terms of revenue. So even if a [webinar](https://livestorm.co/resources/guides/what-is-a-webinar) generates leads or other conversions instead of direct sales, you can still use the calculation to quantify how much the event contributes to your revenue goals.\n\nHere's the standard formula to calculate your webinar ROI:\n\n**Webinar ROI = (Value of Investment - Cost of Investment) / Cost of Investment x 100%**\n\nSay your team spent $1,000 to organize and host a webinar. And the event directly led to $10,000 in sales. Your ROI would be 900% (($10,000 - $1,000) / $1,000 x 100%).\n\nBut what if your webinar focuses on brand awareness, booked demos, or other non-sales conversions? Using the standard formula isn't so straightforward when there's no immediate revenue. Below, I'll show you how Livestorm's ROI calculator makes the math easier.\n\n## Why tracking webinar ROI is so important\n\nMonitoring webinar results helps you connect your marketing efforts to business outcomes. This way, you do much more than just host events — you track progress toward business goals.\n\n### Measures webinar performance\n\nWhen you calculate ROI for every webinar you host, you never have to guess which events were successful. Instead, you can easily identify your top-performing webinars along with the topics, formats, and promotional channels that worked best for your audience.\n\nThen, you can put your ROI data to work. For example, say you learn that your audience prefers Q&A sessions over tutorials. When you plan future events, you can let the data guide decisions about the format.\n",{"id":4891,"__typename":833,"image":4892},"RRz2qjbgR3uqJw-b9sq97Q",{"id":1497,"alt":1498,"height":897,"url":1499,"width":899},{"id":4894,"__typename":811,"text":4895},"UmERhXN_RRKe9VRz5qIm7g","### Proves the value of your webinar strategy\n\nDoes leadership consider webinars a nice-to-have instead of an essential marketing initiative? With ROI data, you can show stakeholders why webinars matter — and quantify the value they create.\n\nFor example, your data might show that overall, your team's webinars generate $5 for every $1 you invest. This data can help secure stakeholder buy-in for your webinar efforts.\n\n### Justifies marketing budget allocation\n\nGetting a bigger budget for an unproven marketing channel can be impossible — and for good reason. When other channels already have a track record of generating engagement or building pipeline, you need data to make a case for something new.\n\nWith a strong ROI analysis, you can present real numbers that compare webinar performance to other channels. Then, your team can make strategic decisions about where to invest and when to spend more on webinars.\n\n## How to calculate webinar ROI\n\nI'll walk you through exactly what you need to calculate the ROI of your webinars using Livestorm's free tool. We designed it to give you a big-picture view of the value of your webinars.",{"id":4897,"__typename":1003,"text":1495},"D4uIYNLTR5GbSlF7W8C4tg",{"id":4899,"__typename":811,"text":4900},"J60YjYpuQa6UYc2BPEt0aQ","### 1. Gather webinar attendance metrics\n\nStart by collecting basic attendance and registration data. Input the number of webinars you typically host per month. Then, enter the number of registrants and attendees your webinars attract in a typical month.",{"id":4902,"__typename":833,"image":4903},"FzECxqoOT2SqpUSJCh4aEQ",{"id":4904,"alt":4905,"height":4906,"url":4907,"width":4908},"HXHcVyZlQjioYi8jJcrhZg","Livestorm webinar ROI calculator attendance data",1664,"https://livestorm.imgix.net/1127/1751030302-livestorm-webinar-calculator-attendance.png",1571,{"id":4910,"__typename":811,"text":4911},"VVybePGCS_2sE4eZS2uNCA","### 2. Estimate lead generation\n\nNext, gather conversion data from your webinars. Make note of your conversion rate (i.e., closed deals) and the average deal size.",{"id":4913,"__typename":833,"image":4914},"Tjtl-92IR7Sq1y-Wk_i9tg",{"id":4915,"alt":4916,"height":4917,"url":4918,"width":4919},"CFXnUi03R-epUSzqgJLm4g","Livestorm webinar ROI calculator lead generation value",710,"https://livestorm.imgix.net/1127/1751030316-livestorm-webinar-calculator-lead-generation.png",1442,{"id":4921,"__typename":811,"text":4922},"GUHfKoejTD6d7rambZr5qA","### 3. Track webinar costs\n\nThen, add up all the costs. Start with software expenses, including [webinar software](https://livestorm.co/webinar-software), marketing automation tools, and any other marketing or sales platforms you use to manage virtual events.\n\nCalculate the promotional costs next. This includes the amount you spend on advertising and on producing marketing content.\n\nDon't forget to include labor costs in the total. Input employee salaries, number of employees per webinar, and hours spent per employee.",{"id":4924,"__typename":833,"image":4925},"PbGPs3qLT6SyTEbCPqhXIg",{"id":4926,"alt":4927,"height":4928,"url":4929,"width":4930},"d1BS5kn9QXSx6x8FzsNBnw","Livestorm webinar ROI calculator costs",1618,"https://livestorm.imgix.net/1127/1751030330-livestorm-webinar-calculator-costs.png",1438,{"id":4932,"__typename":811,"text":4933},"IBZJbDRAQMKMA94y5NUkCQ","### 4. Get your ROI results\n\nOnce you've entered all your costs and outcomes into the calculator, you'll see your ROI summary.\n\nIn addition to your webinar ROI, our calculator shows your total cost per attendee. It also reveals your net profit and profit margin.",{"id":4935,"__typename":833,"image":4936},"UNu0buV6SW-54Gvy2r4hTA",{"id":4937,"alt":4938,"height":4939,"url":4940,"width":4941},"FE_Df8spQP29MDTxAL--KQ","Livestorm webinar ROI calculator summary",969,"https://livestorm.imgix.net/1127/1751030342-livestorm-webinar-roi-calculator-summary.png",1019,{"id":4943,"__typename":811,"text":4944},"euBR-L-0QeyoqkcDXSRD-A","### 5. Analyze your webinar ROI\n\nReview your webinar analytics to understand how successful this channel is for your business. Start by finding areas for improvement.\n\nIf your webinar ROI is below 100%, for example, take a closer look at each cost category to find areas to optimize. You might consider spending less on advertising if most attendees convert via organic campaigns. Or you might plan to switch to a webinar platform like Livestorm to lower software costs.\n\nCompare ROI for webinars against the same metric for other channels. For example, the ROI from your email campaigns might be 500%, which sounds impressive. But if your webinar ROI is 750%, it might be worth allocating more of your marketing budget to webinars.\n\nReview your ROI calculation every month to compare performance over time. Then, use the insights from your analysis to continue optimizing ROI.\n\n## Tips to improve webinar ROI\n\nCutting costs is just one way to improve webinar ROI. Try these tactics to get even more value from your efforts.",{"id":4946,"__typename":833,"image":4947},"CO2LV1QnRiO3SaBABAlKdA",{"id":4948,"alt":4949,"height":4950,"url":4951,"width":4952},"Sx9nQmDfTI2OgMhDfNtQzA","tips to improve webinar ROI",1609,"https://livestorm.imgix.net/1127/1751030359-livestorm-webinar-roi-tips.png",1344,{"id":4954,"__typename":811,"text":4955},"PBvC4vpXTa6VWAj_V4R6OA","### Promote webinars to your target audience\n\nIf your registrations are low, you could have a visibility problem. In other words, you need a better way to get the word out to your target audience. Two of the most effective [webinar promotion](https://livestorm.co/webinar-promotion) channels include:\n\n* **Email marketing**: Segment your email list and send personalized invitations to your target audience. Send reminder emails before the event starts to increase attendance and engagement rates.\n* **Social media marketing**: Tease the webinar topic, speaker lineup, and bonus materials on social media. Encourage engagement on your social media posts to increase the reach of your content.\n\nContinue promoting webinars up until the event starts. As the [Livestorm 2024 Webinar Marketing Report](https://livestorm.co/resources/reports/2024-webinar-marketing-report) shows, 22% of registrants sign up in the week leading up to the event. And 4% register on the same day.\n\n### Host webinars at the optimal time\n\nIf you're attracting a lot of registrations but not many attendees, you could have a scheduling problem. The easiest way to fix it is to host webinars at the right time for your audience.\n\nNearly 60% of webinars take place on Tuesdays and Thursdays, according to the Livestorm 2024 Webinar Marketing Report. Experiment with hosting webinars on these days, and then compare the results.\n\nConsider the timing, too. For B2B audiences, it's typically best to plan webinars during the workday in your attendees' time zone. Test out different times (e.g., morning, lunch hour, and afternoon) to see what works best.\n\n### Identify leads to pass on to sales\n\nWebinars only work as a [lead generation tool](https://livestorm.co/blog/lead-generation-tools) if you use them to connect with new leads. A simple way to do this is to ask qualified leads to self-identify during the event.\n\nPauline Mura, Livestorm's Senior Partnership Marketing Manager, suggests leveraging polls during webinars to find hot leads. \"Be strategic with poll questions. They could be as simple as 'Do you want to see a demo?' or 'What is your main challenge?'\"\n\nOnce the event ends, share the data with your sales team so they can nurture leads, close deals, and improve webinar sales conversion rates. This helps you [align marketing and sales](https://livestorm.co/blog/sales-marketing-alignment) so you work toward the same goals.\n\n### Be strategic with post-webinar follow-up\n\nThe end of a webinar isn't the end of your opportunity to communicate with attendees. When the event concludes, send a [webinar follow-up email](https://livestorm.co/blog/webinar-follow-up-email).\n\nPauline recommends that you don't wait long to keep the conversation flowing. \"Follow up fast. Keep the momentum going by sending a follow-up email that includes a next step or resources. This will keep your audience engaged.\"\n\n### Repurpose webinar content across marketing channels\n\nThere's a lot of pressure to engage audiences and convert leads in real time. But the live event isn't your only chance to maximize ROI.\n\nWhen you record your webinars, you gain countless opportunities to get more value from your hard work. [Repurpose webinars](https://livestorm.co/blog/repurpose-content) by:\n\n* Creating an on-demand recording so registrants can watch at their convenience\n* Embedding webinar videos in relevant emails or blog posts\n* Uploading webinars to YouTube to attract more views\n* Sharing short-form clips on social media\n\n## Livestorm's free webinar ROI calculator\n\nThe first step in maximizing your webinar ROI is understanding how well your current [webinar marketing](https://livestorm.co/blog/webinar-marketing) efforts are working. Livestorm's webinar ROI calculator helps you:\n\n* Understand ROI quantitatively, using real data from your events\n* Gauge which costs are eating into your profits\n* Compare webinar performance against other marketing channels\n* Build a business case for increased investment in webinars\n\nReady to gain deeper insights into your webinar program? Use Livestorm's free webinar ROI calculator to analyze your current performance and uncover opportunities to boost your results.",{"id":4957,"__typename":1003,"text":1495},"AVFU0uMqRdiq0ld7zB7zzw",{"id":4959,"alt":4960,"height":897,"url":4961,"width":899},"Siz9HG06QUOw0bTE6QhjrA","marketing team analyzing campaign results","https://livestorm.imgix.net/1127/1751029625-marketing-team-analysis.jpg","2025-07-31",[],"Learn to maximize webinar ROI. Use our webinar ROI calculator to measure return on investment and get more value from your marketing efforts.",[4966],{"id":4967,"contentData":4968},"YKh4sW69Q7yYqszNoAjLXQ",{"@context":1143,"@type":1144,"mainEntity":4969},{"@type":1147,"name":4970,"acceptedAnswer":4971},"What is webinar ROI?",{"@type":1150,"text":4972},"Webinar ROI is a metric that measures how much value a webinar generates compared to how much you spend to create and host them. A typical webinar ROI formula measures value in terms of revenue. So even if a webinar generates leads or other conversions instead of direct sales, you can still use the calculation to quantify how much the event contributes to your revenue goals.","Webinar ROI Calculator: 5 Steps to Evaluate ROI (+Free Tool)",{"id":4975,"alternativeVersions":4976,"_locales":4979,"_publishedAt":4980,"_updatedAt":4981,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":4982,"blogPostAuthor":4984,"cluster":4986,"content":4993,"coverImage":36,"coverWithImgix":5039,"bottomContentOffer":166,"date":5042,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":5043,"relatedPillarPage":166,"seoDescription":5044,"sidebarContentCard":166,"structuredData":5045,"subtitle":5044,"title":5053,"slug":4978},"VCF3kRw8TxOLpeOedyh6vA",[4977],{"locale":756,"value":4978},"marketing-roi",[756],"2025-08-05T17:19:41+02:00","2025-08-05T17:19:40+02:00",[4983],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":4985,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":4987,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":4988,"coMarketing":493,"ebook":4989,"image":4990,"resourceType":4991,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":4992,"name":554},{"id":410,"name":411},[4994,4997,5003,5006,5014,5017,5024,5027,5034,5037],{"id":4995,"__typename":811,"text":4996},"cItj9EA_RZSryrovX5uqWg","Whether you're running a standard playbook or you're experimenting with new tactics, you have to justify your marketing budget. Tracking return on investment (ROI) is the key to making smarter decisions about budget allocation and campaign optimization.\n\nYet attributing results and demonstrating ROI is a constant challenge, even for experienced B2B marketers. In this article, we'll explore how to calculate ROI, discuss benchmarks for key channels, and share tips to optimize your marketing ROI — including insights from Pauline Mura, Livestorm Senior Marketing Partnerships Manager.\n\n**Key takeaways**:\n\n\n\n* Calculate the ROI of your marketing campaigns and benchmark performance against your previous efforts and standard results for your industry and channels.\n* Improve marketing ROI by monitoring leading indicators, experimenting with new channels and formats, and retargeting engaged prospects and audience segments.\n* Use analytics platforms to track ROI data and attribute results across channels — so you can make data-driven decisions about how to allocate your marketing budget.\n\n\n## What is marketing ROI?\n\n**Marketing ROI is a metric that shows how your revenue compares to the cost of your promotional efforts. It reflects how profitable and effective your [marketing strategy](https://livestorm.co/blog/b2b-marketing-strategies) is.**\n\nYou can use this metric to measure specific campaigns or all actions during a specific time period. Either way, this metric factors in marketing expenses ranging from ad spend and creative production to employee time and contractor payments.\n\n\n### How to calculate marketing ROI\n\nUse this marketing ROI formula to measure profitability:\n\n**Marketing ROI = ((Revenue from Marketing - Marketing Costs) / Marketing Costs) x 100%**\n\nSay you want to evaluate a marketing campaign promoting a new product launch. It generated €90,000 in revenue. And the costs totaled €15,000, including:\n\n\n\n* Video production: €2,500\n* Graphic production: €1,000\n* Ad spend: €10,000\n* Employee time: €1,500\n\nYour marketing ROI calculation would be ((€90,000 - €15,000) / €15,000) x 100% = 500%.\n\n\n### What is a good ROI in marketing?\n\nAverage marketing ROI tends to vary by channel and industry. Here are some channel-based ROI benchmarks to compare against your own results.\n\n**[Email has an average ROI of 3600%](https://www.litmus.com/blog/infographic-the-roi-of-email-marketing)**, making it one of the highest performing marketing channels. The average ROI for media companies is lower (3200%), while the average ROI for ecommerce businesses is higher (4500%).\n\n**[Webinars have an average ROI of 430%](https://firstpagesage.com/seo-blog/marketing-roi-by-channel/)**, making these online events one of the most profitable ways to connect with your audience. Industry, offer, and funnel stage all affect actual webinar ROI.",{"id":4998,"__typename":833,"image":4999},"AkXOo__6SMGeMwPimmcVbw",{"id":5000,"alt":5001,"height":2522,"url":5002,"width":2524},"25283775","Livestorm webinar","https://livestorm.imgix.net/1127/1632825433-pre-recorded-webinars.jpg",{"id":5004,"__typename":811,"text":5005},"Suew5_rsRCa8Uqooai7E3g","For B2B companies, **SEO has an average ROI of 748%**, according to First Page Sage. The average ROI for B2C SEO is 721%, making this a powerful channel for long-term marketing investment.\n\nSocial media ROI varies substantially between networks. Marketers report that [YouTube generates the highest ROI](https://blog.hubspot.com/marketing/social-media-channel-roi), followed by Facebook, Instagram, TikTok, and LinkedIn.\n\n\n### Why is ROI important?\n\nROI is essential for [marketing teams](https://livestorm.co/teams/marketing) to measure. It's important for:\n\n\n\n* **Evaluating campaign success**: How did your campaign perform? Were your marketing tactics successful? Marketing ROI answers these questions with one straightforward metric.\n* **Setting benchmarks**: What can you expect the next time you run a similar campaign? Measuring ROI helps me establish benchmarks and predict outcomes from future marketing activities.\n* **Justifying marketing spend**: Was it worth running that campaign after all? With ROI metrics, you can demonstrate the value of your marketing efforts and justify the spend.\n* **Distributing budget**: Should your marketing team spend more on this campaign or that one? I use ROI metrics to make data-driven decisions about how to allocate our growth marketing budget.\n\n\n## 5 Ways to optimize your marketing ROI\n\nOnce you know how to measure marketing ROI and compare it against benchmarks for your channels and industry, take steps to improve this metric for your business. Here are my tried and true suggestions to improve ROI.",{"id":5007,"__typename":833,"image":5008},"ciLS3WORS0qdJuA8mXzarQ",{"id":5009,"alt":5010,"height":5011,"url":5012,"width":5013},"MC1nYie6RUSL-CDtl7J0gw","five ways to optimize marketing ROI",1048,"https://livestorm.imgix.net/1127/1745934253-optimize-marketing-roi.png",2221,{"id":5015,"__typename":811,"text":5016},"bITnZMjJQQGAZYwQHjMgJw","### 1. Monitor key metrics closely\n\nWhen your ROI isn't as high as you'd like, you can often understand why by checking other marketing metrics — the leading indicators that anticipate revenue.\n\nSay the ROI for a recent webinar wasn't as high as your team expected. When you review the event analytics, you might see that registrations were much lower than anticipated.\n\nOr you might notice that engagement levels were a fraction of your typical range. (Livestorm's [Video Engagement Score](https://video-engagement.org/score-calculator) makes this metric easy to calculate and benchmark.)\n\nNow you know which factors affected performance so you can make strategic improvements next time.\n\nNot sure which [metrics to analyze](https://livestorm.co/blog/virtual-event-success-metrics)? I recommend checking the list in [Livestorm's Guide to Webinars](https://livestorm.co/resources/ebooks/webinar-crash-course). We broke down the top awareness, engagement, and revenue metrics to monitor.\n\n\n### 2. Experiment with new channels and formats\n\nWhen your ROI starts to decline, consider this a sign that your old approach to digital marketing needs a refresh. Instead of repeating the same old tactics and getting the same lackluster results, try something new.\n\n**Start by experimenting with formats.** Say you've been hosting a monthly state of the industry webinar. But attendance is starting to decline. Instead, try a [panel discussion](https://livestorm.co/blog/panel-discussion) that features perspectives from guest speakers.",{"id":5018,"__typename":833,"image":5019},"E4ek3ItrT4e_sNNTQfBNPA",{"id":5020,"alt":5021,"height":5022,"url":5023,"width":838},"bQhthgmzR9GWPn8IBPv5fg","Livestorm panel discussion webinar",984,"https://livestorm.imgix.net/1127/1724509208-livestorm-panel-discussion.png",{"id":5025,"__typename":811,"text":5026},"aEqFHdsCSIWDK9tkFBDsFw","**Revisit your timing.** Check your analytics to see when your audience is most likely to engage. Or review industry benchmarks to get more data points. For example, the [Livestorm 2024 Webinar Marketing Report](https://livestorm.co/resources/reports/2024-webinar-marketing-report) reveals that Tuesdays and Thursdays are the most popular days for webinars.\n\n**Test out new marketing channels.** For example, if your social media reach isn't what it used to be, consider building a subscriber list and investing in email marketing. Commit to an amount of time (e.g., three months) for the experiment, and then make a decision about future investments after reviewing the results.\n\n\n### 3. A/B test messaging and creatives\n\nUsing consistent messaging and creative styles is a great way to make your brand more memorable and easy to identify. At least, it's a smart idea until your marketing content stops resonating with your target audience.\n\nIf your marketing content no longer drives the results it used to generate, test new messaging and creatives.\n\nUse a split-test approach by dividing your audience into two groups. Send the new version of your messaging or creative to one group and the tried-and-true version to the other group.\n\nThis method works best on email marketing platforms, short-form video platforms like Instagram, and advertising platforms like Google Ads, which all have built-in A/B testing and distribution.\n\nMake sure you change one element only (e.g., the messaging or the creative). This way, you'll know what caused the difference in results — and you won't have to guess.\n\nThen, use the results to guide your strategy. Check metrics like engagement rate, click-through rate (CTR), conversion rate, and revenue to make data-driven decisions.\n\n\n### 4. Segment audiences and run targeted campaigns\n\nEven if everyone in your target audience fits your [ideal customer profile](https://livestorm.co/blog/ideal-customer-profile) (ICP), not everyone will be at the same stage of the [buyer's journey](https://livestorm.co/blog/buyer-journey).\n\nThis means not everyone will respond to the same campaigns. Prospects who are just getting to know your brand and leads who are close to making a purchase decision need completely different marketing content.\n\nInstead of promoting the same content to everyone in your pipeline, segment your audience and focus on more targeted campaigns. For example, run educational brand awareness campaigns for new prospects and product demo campaigns for qualified leads.\n\nWhen you segment your audience, each campaign will generate fewer impressions. But when you tailor content to each segment, every campaign should generate a better ROI and a bigger marketing impact.\n\n\n### 5. Create marketing funnels and retarget engaged prospects\n\nOnce you've captured the interest of a potential new customer, keep them engaged. Pauline recommends that you “follow up fast. Keep the momentum going by sending a follow-up email that includes a next step or resources. This will keep your audience engaged.”\n\nFor paid campaigns, create remarketing lists that automatically target people who have interacted with your content. When running organic campaigns, create behavior-based segments with engaged prospects.",{"id":5028,"__typename":833,"image":5029},"f9lqZOg_SKusRKjUzd5VdQ",{"id":5030,"alt":5031,"height":5032,"url":5033,"width":838},"VZH4YRhrQPSad_Oaa8uKUw","co-sponsored webinar by Livestorm, Customer.io, and ChartMogul",1127,"https://livestorm.imgix.net/1127/1724509589-livestorm-co-sponsored-webinar.png",{"id":5035,"__typename":811,"text":5036},"R1NeiFNHS4S-G_4ldEKdxQ","For example, set up a [webinar funnel](https://livestorm.co/blog/create-a-webinar-funnel) that guides prospects from awareness to purchase and beyond. Incorporate email marketing and remarketing ads to increase conversions and keep ROI high.\n\nPauline recommends that you “leverage polls during the webinar in order to identify hot leads to pass on to your sales teams. Be strategic with these poll questions, they could be as simple as ‘Do you want to see a demo?’ or ‘What is your main challenge?’”\n\n\n## Challenges with measuring ROI from marketing\n\nIn theory, calculating ROI in marketing is straightforward. But collecting data and evaluating insights aren't always as easy as they seem. Here's how I deal with some common ROI challenges.\n\n\n\n* **Attributing ROI accurately**: When your buyer's journey involves multiple touchpoints, attribution can be difficult. Use a multi-touch attribution model and track the customer journey from engagement to conversion.\n* **Connecting data across channels**: If your campaigns include webinars, email, social media, and other channels, it's tough to align your data. Use a marketing analytics platform with a centralized dashboard that gives you a complete view of how each channel works together to drive results.\n* **Aligning results with business goals**: When your team focuses on vanity metrics like impressions and clicks, your efforts won't drive real results. Focus on key performance indicators (KPIs) that fit your business goals — such as sales growth, revenue, and customer lifetime value.\n\n\n## Livestorm to measure event marketing ROI\n\nThe right tools make it easy to understand the ROI from your marketing efforts and how to improve your return.\n\nLivestorm's [webinar software](https://livestorm.co/webinar-software) shares robust analytics for every online event you host, helping you track everything from registrations to attendance to engagement. And our [Video Engagement Score](https://video-engagement.org/score-calculator) calculator benchmarks your results so you can see how your webinar content is really performing.\n\nReady to see how Livestorm can transform your webinar ROI? [Sign up for Livestorm](https://app.livestorm.co/#/signup) and set up your first webinar in minutes.",{"id":5038,"__typename":1003,"text":1495},"WXx3Jb_jTiy_1wJEkBuNGw",{"id":5040,"alt":36,"height":897,"url":5041,"width":899},"MTXAL60gSqS9XJpkD25rgw","https://livestorm.imgix.net/1127/1745933836-marketing-roi.jpg","2025-04-30",[],"Learn how to calculate marketing ROI, benchmark performance, and optimize results. Get the insights you need to make smarter marketing decisions.",[5046],{"id":5047,"contentData":5048},"SaUXy6DbT5qyQhtN7K53Zg",{"@context":1143,"@type":1144,"mainEntity":5049},{"@type":1147,"name":5050,"acceptedAnswer":5051},"What is marketing ROI?",{"@type":1150,"text":5052},"Marketing ROI is a metric that shows how your revenue compares to the cost of your promotional efforts. It reflects how profitable and effective your marketing strategy is.\nYou can use this metric to measure specific campaigns or all actions during a specific time period. Either way, this metric factors in marketing expenses ranging from ad spend and creative production to employee time and contractor payments.","Marketing ROI: How to Measure It & Tips to Improve ROI",{"id":5055,"alternativeVersions":5056,"_locales":5059,"_publishedAt":4560,"_updatedAt":5060,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":5061,"blogPostAuthor":5063,"cluster":5065,"content":5074,"coverImage":36,"coverWithImgix":5124,"bottomContentOffer":166,"date":4533,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":5128,"relatedPillarPage":166,"seoDescription":5129,"sidebarContentCard":166,"structuredData":5130,"subtitle":5129,"title":5147,"slug":5058},"R3jsLsa2RXOjKsKTILLIDA",[5057],{"locale":756,"value":5058},"webinar-abm",[756],"2025-08-05T14:40:40+02:00",[5062],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":5064,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":4861,"bottomContentCardCtaTitle":780,"bottomContentCardText":4862,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":5066,"relatedPillarPage":5072,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":4880,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":5067,"coMarketing":493,"ebook":5068,"image":5069,"resourceType":5070,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":5071,"name":554},{"id":410,"name":411},{"id":4870,"backgroundImage":5073,"shortDescription":4877,"shortTitle":4878,"slug":4879},{"id":4872,"alt":4873,"height":4874,"url":4875,"width":4876},[5075,5078,5082,5085,5091,5094,5101,5104,5112,5115,5121],{"id":5076,"__typename":811,"text":5077},"ULUz-u_oQCOED40ZQQ_grQ","Your account-based marketing (ABM) campaigns are targeting the right accounts. But getting decision makers aligned and keeping multiple stakeholders engaged is an ongoing challenge.\n\nA **webinar ABM strategy** gives your team a natural way to bring together buying committees and spark sales conversations. This guide covers how to integrate webinars into your ABM program, from designing content to measuring what moves the needle for your target accounts.\n\n**Key takeaways**:\n\n\n\n* Webinars get multiple stakeholders in the (virtual) room at once so you can have more meaningful conversations and identify high-intent accounts.\n* Use webinar ABM programs to get sales and marketing aligned, target high-value accounts, and make a real impact on revenue and pipeline.\n* Scale your webinar ABM program by identifying winners and turning them into playbooks that you can repeat with target accounts.\n\n\n## **Why develop account-based marketing webinars?**\n\nWith an [account-based marketing](https://livestorm.co/blog/what-is-account-based-marketing) webinar strategy, you can connect with key decision-makers in real time. This gives you a chance to share targeted messaging, gather insights, and get everyone on the same page.\n\n\n### **Identify accounts that are ready to buy**\n\nTo build a successful ABM program, you need a way to score leads and identify intent. Because webinars are all about real-time engagement, they offer opportunities to spot buying intent.\n\nWatch for stakeholders who request specific use cases, want to see custom demos, or ask detailed questions about implementation. Then, [align sales and marketing](https://livestorm.co/blog/sales-marketing-alignment) resources to reach out with next steps.",{"id":5079,"__typename":833,"image":5080},"J5N4fG_RRmyHJ_M699FN1w",{"id":3996,"alt":5081,"height":150,"url":3998,"width":3999},"Woman waving to computer screen ",{"id":5083,"__typename":811,"text":5084},"BGQIMAl3Ry6noaLANXsx1g","### **Reach multiple decision makers in one session**\n\nB2B purchasing is rarely a one-person process. The average [B2B buying committee](https://www.gartner.com/en/sales/insights/buyer-enablement) involves six to 10 stakeholders across different departments\n\nWebinars allow your team to connect with multiple decision makers at the same time. They're helpful for getting everyone aligned and reducing the need for champions to relay key information to other stakeholders.\n\nPlus, your team can answer questions in the moment — which can help move deals forward more efficiently.\n\n\n### **Start real conversations with target accounts**\n\nUnlike website content, webinars create natural conversation opportunities. Whether you're asking or answering questions, you can use live [Q&A sessions](https://livestorm.co/use-cases/live-qas) and chat interactions to engage directly with target accounts.\n\nWhen the webinar ends, the conversation doesn't have to conclude. Your marketing and sales teams can use engagement data to follow up and keep the discussion going.\n\n\n## **Types of webinar ABM programs**\n\nYour webinar strategy should match your ABM approach. Here are three ways to structure your programs.\n\n\n### **One-to-one programs**\n\nThese are your VIP experiences for your highest-value target accounts. Also known as strategic ABM, this approach involves invite-only webinars and content that speaks directly to your account's goals and challenges.\n\nThink exclusive demos, customer stories, or workshops built specifically for one company. For example, you might host a private session titled \"Digital Transformation Roadmap for Company Name: Lessons from Mid-Market Healthcare Companies\" where you walk through a custom framework based on their operational challenges.\n\n\n### **One-to-few programs**\n\nHere, you target a small number (e.g., up to a dozen) similar accounts with shared characteristics. Maybe they're all in healthcare, or they're all mid-market finance companies dealing with a similar challenge.",{"id":5086,"__typename":833,"image":5087},"cssNZImNR_W4_ibCQUXoEw",{"id":5088,"alt":5089,"height":897,"url":5090,"width":899},"abMTnF-MRFGh-qc8PTz5bw","marketing and sales team collaborating on account-based marketing campaigns","https://livestorm.imgix.net/1127/1724948825-account-based-marketing-campaigns.jpg",{"id":5092,"__typename":811,"text":5093},"cKW2B0vcSb-kEhlberpPYw","When you use this kind of ABM lite strategy, the content stays highly relevant — yet the webinar format is more efficient than one-to-one programs. For example, you might run a webinar for SaaS CFOs or IT directors at regional banks.\n\n\n### **One-to-many programs**\n\nThese webinars can attract hundreds of prospects from your target accounts while remaining tailored to their needs. This programmatic approach works well for thought leadership, industry trends, or educational content.\n\nFocus on topics that matter across your [ideal customer profile](https://livestorm.co/blog/ideal-customer-profile) (ICP) — such as regulatory changes, market shifts, or best practices that apply to their role or industry.\n\nNo matter which approach you use, Livestorm can help you manage the entire process. Register attendees, engage viewers, and integrate your marketing and sales tools for streamlined follow-ups.\n\n\n## **How to create webinar ABM campaigns**\n\nHere's how to use webinars in your ABM campaigns and actually move the needle for your target accounts.",{"id":5095,"__typename":833,"image":5096},"eZKDEGyhRvSgJmKMSZ6iHw",{"id":5097,"alt":5098,"height":5099,"url":5100,"width":838},"BHw2T9YYTjOYIAHFSPEWYQ","how to create webinar ABM campaigns",1395,"https://livestorm.imgix.net/1127/1754397272-livestorm-webinar-abm-campaigns.png",{"id":5102,"__typename":811,"text":5103},"ePT5lcsrRHGMKAzBD43u_A","### **Start by selecting accounts and integrating data**\n\nFirst, narrow down which accounts to target. To build your list, consider your ICP, their buying signals, and the potential value of the accounts.\n\nConnect your CRM to your webinar software so you can automatically incorporate intent signals from registrants and attendees. [Livestorm integrates](https://livestorm.co/integrations) with HubSpot, Salesforce, Pipedrive, Marketo, and other CRM tools.\n\nAs you're selecting accounts and mapping out your strategy, it's important to know that you don't necessarily have to choose just one type of ABM program. Many B2B marketers use two types simultaneously.\n\n\n### **Design content that sparks conversations**\n\nOnce you've decided on a list of accounts to target, you're ready to create webinar content. Like most webinars for marketing, your ABM content should include some educational elements.\n\nBut the difference with ABM webinars is that they need to get attendees talking. Which means you should plan your content around nuanced takes, bold predictions, or frameworks that make people think differently.\n\nDon't just talk at your audience. Leave plenty of time and space for questions and conversations. Focus on providing real value while demonstrating how well you understand your target accounts' problems — and how to solve them.\n\nWith Livestorm, you can encourage attendees to leave questions and comments in the live chat. You can also prompt them to answer polls to gauge interest levels. Plus, you can invite them to speak during the event — which can be ideal for a one-to-one program.\n\n\n### **Plan targeted promotions**\n\nYour promotional strategy will depend on the scale of your program. With a one-to-one program, for example, you'll typically reach out to specific stakeholders directly.\n\nBut for one-to-few and one-to-many programs, your [ABM campaigns](https://livestorm.co/blog/account-based-marketing-campaigns) should reach decision makers via the channels where they spend time. For example:\n\n\n\n* Social media platforms like LinkedIn, where you can build relationships with key decision makers\n* Ad networks like Google, where you can target specific accounts and link to custom landing pages\n* Email marketing, where you can send personalized outreach for upcoming webinars\n\nFor example, Livestorm personalizes website content for visitors from target industries. Website visitors who work in healthcare see a custom version of our website that's tailored to their needs and goals.",{"id":5105,"__typename":833,"image":5106},"Ji5g4AhFR221phfGPlRTGQ",{"id":5107,"alt":5108,"height":5109,"url":5110,"width":5111},"LsmSjDM6RhmfJ7bY3fpDrg","Livestorm website personalization",620,"https://livestorm.imgix.net/1127/1719173301-mutiny_feature_editor_livestorm_01.gif",1460,{"id":5113,"__typename":811,"text":5114},"NXwobCBmRT6pRliFISJCDQ","### **Turn webinar engagement into sales intelligence**\n\nLoop sales into the conversation by sharing engagement data. For example:\n\n\n\n* Which stakeholders attended?\n* What questions did they ask?\n* What actions did they take after the webinar?\n\nPauline Mura, Livestorm Senior Marketing Partnerships Manager, recommends that you use polls to find hand raisers during webinars. \"Identify hot leads to pass on to your sales teams. Be strategic with these poll questions. They could be as simple as, 'Do you want to see a demo?' or 'What is your main challenge?'\"\n\nUse marketing and sales automation tools to simplify the follow-up process. For example, high-intent buyers might warrant direct sales outreach, while other accounts may need more nurturing via personalized ABM content.\n\n\n### **Scale with data-driven insights**\n\nTrack which webinar topics get your target accounts to show up, engage, and take next steps like signing up for demos or starting trials. Use the data to scale your webinar ABM program.\n\nOnce you identify top-performing content, build webinar templates that you can adapt quickly. Take the structure, swap out the examples and case studies, and offer similar content for other accounts without starting from scratch each time.\n\n\n## **How to measure ABM webinar performance**\n\nFocus on webinar metrics that reveal impact on your target accounts and your sales pipeline.\n\n\n### **Account engagement metrics**\n\nRegistration and attendance metrics are good starting points. But when you're measuring the success of your ABM webinar program, it's more important to focus on engagement.\n\n\n\n* How long did invitees view the webinar?\n* How many live chat messages did they send?\n* How many polls did they answer?\n\nLivestorm's analytics dashboard automatically tracks and displays these metrics. So you can easily assess how well your webinars are performing and which stakeholders are most engaged.",{"id":5116,"__typename":833,"image":5117},"OLeejKRnSx-LXDlrCNo9rQ",{"id":5118,"alt":5119,"height":3402,"url":5120,"width":899},"47283588","Livestorm analytics dashboard showing online course data","https://livestorm.imgix.net/1127/1657704733-analytics-blog-2022.png",{"id":5122,"__typename":811,"text":5123},"dp3paQ35TV-tHbo5EBsFWg","### **Pipeline and revenue impact**\n\nConnect webinar engagement to pipeline and revenue. For example, how many target accounts enter your sales process after attending webinars? Do engaged accounts move through your pipeline faster?\n\nLook for patterns in the types of webinar content that generate the most qualified sales conversations. Use your CRM to track all of this data on a single dashboard.\n\n\n### **Program optimization signals**\n\nTo scale your ABM strategy or achieve similar results from your next webinar series, track metrics across your program. Monitor which topics and formats drive the most engagement and revenue from your target audience.\n\nThen, use the insights to fine-tune your program and webinar content. Check this data regularly (e.g., monthly) to make sure your ABM efforts are driving maximum value — and keep adjusting your strategy as necessary.\n\n\n## **Frequently asked questions about webinar ABM**\n\n\n### **What does ABM stand for?**\n\nABM stands for account-based marketing, which is a strategy that focuses your marketing and sales efforts on specific high-value target accounts instead of casting a wide net. You treat each account like its own market, complete with its own custom content (e.g., webinars).\n\n\n### **What is an ABM meeting?**\n\nAn ABM meeting is an internal meeting between sales and marketing teams. It's designed for planning, coordinating, and reviewing an ABM strategy. During these meetings, the teams discuss target accounts, review engagement data, plan campaigns, and get aligned on goals for specific accounts.\n\n\n### **What are the three types of ABM?**\n\nThe three types of ABM are one-to-one (highly personalized programs for individual strategic accounts), one-to-few (programs targeting small groups of similar accounts), and one-to-many (broader programs that stay relevant for larger sets of target accounts while being more efficient to run).",{"id":5125,"alt":5126,"height":897,"url":5127,"width":899},"D20A3liRSbW0mS9f8zHGuw","marketer hosting a webinar ABM program","https://livestorm.imgix.net/1127/1754396725-webinar-abm.jpg",[],"Complete guide to using webinars in ABM campaigns. Learn to engage target accounts, reach decision-makers, and measure what moves the needle.",[5131],{"id":5132,"contentData":5133},"Qc7EBmtsRV6jKorkRvG91g",{"@context":1143,"@type":1144,"mainEntity":5134},[5135,5139,5143],{"@type":1147,"name":5136,"acceptedAnswer":5137},"What does ABM stand for?",{"@type":1150,"text":5138},"ABM stands for account-based marketing, which is a strategy that focuses your marketing and sales efforts on specific high-value target accounts instead of casting a wide net. You treat each account like its own market, complete with its own custom content (e.g., webinars).",{"@type":1147,"name":5140,"acceptedAnswer":5141},"What is an ABM meeting?",{"@type":1150,"text":5142},"An ABM meeting is an internal meeting between sales and marketing teams. It's designed for planning, coordinating, and reviewing an ABM strategy. During these meetings, the teams discuss target accounts, review engagement data, plan campaigns, and get aligned on goals for specific accounts.",{"@type":1147,"name":5144,"acceptedAnswer":5145},"What are the three types of ABM?",{"@type":1150,"text":5146},"The three types of ABM are one-to-one (highly personalized programs for individual strategic accounts), one-to-few (programs targeting small groups of similar accounts), and one-to-many (broader programs that stay relevant for larger sets of target accounts while being more efficient to run).","Webinar ABM: How to Attract & Convert High-Value Leads",{"id":5149,"alternativeVersions":5150,"_locales":5155,"_publishedAt":5156,"_updatedAt":5157,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":5158,"blogPostAuthor":5161,"cluster":5163,"content":5172,"coverImage":36,"coverWithImgix":5227,"bottomContentOffer":166,"date":1500,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":5228,"relatedPillarPage":166,"seoDescription":5229,"sidebarContentCard":166,"structuredData":5230,"subtitle":5229,"title":5238,"slug":5152},"QxdeRFYgTBSbp2vlBXG2jQ",[5151,5153],{"locale":756,"value":5152},"sales-marketing-alignment",{"locale":759,"value":5154},"alignement-ventes-marketing",[756,759],"2025-07-28T15:12:47+02:00","2025-07-28T15:12:45+02:00",[5159,5160],{"id":766,"name":674,"slug":675},{"id":872,"name":681,"slug":682},{"id":1028,"avatar":5162,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":5164,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":5165,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":5166,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":5167,"coMarketing":166,"ebook":5168,"image":5169,"resourceType":5170,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":5171,"name":554},{"id":410,"name":411},[5173,5176,5183,5186,5192,5195,5198,5201,5204,5207,5213,5216,5224],{"id":5174,"__typename":811,"text":5175},"eCuCufy0SqCscIR2sT_FSQ","When your sales and marketing teams operate in silos, your business wastes resources, misses opportunities, and creates fragmented customer experiences. This disconnect compromises the customer journey and affects your bottom line.\n\nAligning marketing and sales isn't just a helpful suggestion. It's essential for driving revenue and business growth. I'll show you how to bridge the gap between these teams and share expert tips from marketers and sales professionals.\n\n**Key takeaways**:\n\n\n\n* Sales and marketing alignment improves lead quality, reduces unnecessary costs, and drives faster revenue growth.\n* Clear agreements about responsibilities, goals, and strategies helps everyone work toward the same objectives.\n* Open communication between sales and marketing teams prevents siloed planning and keeps everyone accountable.\n\n\n## What is sales and marketing alignment?\n\nSales and marketing alignment is the process of coordinating the two teams in terms of goals, strategy, and messaging. It involves upfront agreements, regular check-ins, and consistent communication.\n\nWhen these teams are successfully aligned, marketing generates qualified leads that sales can convert. This creates a cohesive customer experience that drives revenue while eliminating wasted efforts.\n\n\n### How marketing works with sales\n\nMarketing supports sales by delivering qualified leads via targeted campaigns and content that speaks to prospects at every stage of the buyer's journey. Marketers typically take responsibility for gathering market intelligence, creating sales enablement materials, and collaborating with sales on lead qualification criteria.\n\n\n### How sales works with marketing\n\nSales supports marketing by sharing data-driven feedback on lead quality and content effectiveness. Salespeople are generally responsible for providing details about customer objections and questions and communicating the reasons when business is won or lost.\n\n\n## Why sales marketing alignment matters\n\nGetting the two teams to work together is critical for businesses of every size. Here are some of the most important benefits of sales and marketing alignment.",{"id":5177,"__typename":833,"image":5178},"VO8AYnU1SQKf2A4iSTrpFA",{"id":5179,"alt":5180,"height":5181,"url":5182,"width":838},"G7mSUYvKTGOxqMY0x4IXpg","benefits of sales marketing alignment",929,"https://livestorm.imgix.net/1127/1748429552-livestorm-why-sales-marketing-alignment-matters.png",{"id":5184,"__typename":811,"text":5185},"S1YuE7pkRj6l6k7thdxQtQ","### Shared customer data\n\nWhen sales and marketing teams share customer data, they can make more informed decisions. This prevents strategies from going in different directions, allows for more accurate forecasting, and can even unlock revenue generation opportunities.\n\n\n### Improved lead quality\n\nStrong sales and marketing alignment means everyone agrees on the definition of a qualified lead, often using a standardized lead scoring system. This means marketing can deliver prospects that match sales' criteria, and sales can close leads more effectively.\n\n\n### Coordinated content\n\nWhen both teams work to create a cohesive customer experience, everyone can use the same content to achieve goals. Marketing can develop content that addresses prospect needs at each buyer journey stage. And sales can use these resources at the ideal moment.\n\n\n### Reduced marketing and sales costs\n\nThe greater the alignment, the more the two teams eliminate redundant initiatives and wasted efforts. This prevents ineffective marketing campaigns and sales time spent on unqualified leads. As a result, it lowers costs and directs budget toward efforts that really matter.\n\n\n### Faster revenue growth\n\nThe quicker sales and marketing teams work together, the faster they can shorten the sales cycle. With consistent messaging at each stage of the sales funnel, prospects can make decisions sooner. This means deals close in less time, driving revenue faster.\n\n\n## 7 Strategies for alignment between sales and marketing teams\n\nAchieving sales and marketing alignment doesn't have to be difficult. Use these best practices to get everyone on the same page.\n\n\n### 1. Define shared terms\n\nTo align sales and marketing, one of the first challenges to overcome is agreeing on what specific terms mean. Some of the most common terms include:\n\n\n\n* **Marketing qualified lead (MQL)**: What criteria does marketing use to identify potential customers?\n* **Sales qualified lead (SQL)**: What criteria does sales use to vet marketing leads for follow-up?\n* **Lead scoring**: How do both teams assign values to leads based on fit, intent, or engagement?\n* **Sales pipeline**: What are the stages and how do leads move from one to another?",{"id":5187,"__typename":833,"image":5188},"Dhs8LSiHTP680e7KqnWXAg",{"id":5189,"alt":5190,"height":1776,"url":5191,"width":1778},"46633534","sales and marketing meeting","https://livestorm.imgix.net/1127/1652819488-panel-discussion-moderation.jpg",{"id":5193,"__typename":811,"text":5194},"DJHnyze5R5iQgjBxr6jUDQ","### 2. Agree on goals and KPIs\n\nAs Marie Hillion, Head of Marketing at Livestorm, explains in the webinar [Closing the Gap](https://app.livestorm.co/livestorm/closing-the-gap-the-power-of-sales-and-marketing-alignment/):",{"id":5196,"__typename":823,"text":5197},"WfTW2jnjSMucM8B1_NXgyA","\u003Cp>The biggest sales and marketing misalignment that I see is around the objectives, priorities, and metrics that are tracked on both sides.\u003C/p>",{"id":5199,"__typename":811,"text":5200},"DouVZadGQ8KakJFszgK_YA","\"You have the marketing teams that focus on creating great campaigns and want to generate MQLs but don't necessarily track the conversion rates of those leads. And on the other side, you have the sales team that sometimes complains about the quality and volume of the leads. The two ways of doing things can cause a lot of frustration and friction.\"\n\nTo work together, teams need to agree on shared goals. But this isn't necessarily easy.\n\nAs [Madkudu](https://www.madkudu.com/) revops advisor Peter Kirk explains, marketing and sales teams are naturally measured on different goals. \"Ideally the goals should roll up to revenue, but they don't always. So you can end up with teams that are trying to do different things. If leadership is misaligned, then incentives stay that way.\"\n\nTo resolve this difference, Peter recommends that sales and marketing come to an agreement on the proxy. One way to do this is to create a plan around the initiatives the teams think will drive revenue. Once they evaluate lead quality and follow-up, they can review and revise.\n\nPeter shares that a big part of working on shared goals is creating a service-level agreement (SLA). Marketing may say, \"we need sales to follow up with these leads within X period of time and put X number of touches on them,\" while sales may say, \"we need marketing to send us leads that will convert at X rate.\"\n\n\n### 3. Use shared software and data\n\nAdopt a unified tech stack that allows sales and marketing data to flow seamlessly. This way, all teams have access to the same customer information, interaction history, and lead scoring data.\n\nWith a connected customer relationship management (CRM) tool and marketing automation software, you eliminate data silos and create transparency, which helps everyone make smarter decisions.\n\n\n### 4. Get clear on your ideal customer profile\n\nWork together to define your [ideal customer profile](https://livestorm.co/blog/ideal-customer-profile) (ICP) based on market research and customer data. Include psychographics, firmographics, and technographics so both teams clearly understand the definition.\n\nAs Livestorm CEO Gilles Bertaux explains, it's important to incorporate both sales and marketing data into your ICP definition. And it's just as critical to review and refine your ICP periodically.",{"id":5202,"__typename":823,"text":5203},"SG_RcoQ3QH20V8yzycpW1A","\u003Cp>At Livestorm we had this very particular vision [of our ICP] on the marketing end, but the feedback from sales was different. Sometimes it's biased because it's based on what sales hears on day-to-day calls — which isn't always what marketing's data shows.\u003C/p>",{"id":5205,"__typename":811,"text":5206},"SoZX0fX3Qr-F6-KijIE05g","### 5. Understand your customer journey\n\nAnalyze how prospects go from awareness to consideration to conversion — and even to advocacy. Map out the [buyer journey](https://livestorm.co/blog/buyer-journey) for each ICP so you understand their questions, considerations, and decision-making frameworks.",{"id":5208,"__typename":833,"image":5209},"V7rGgmK5RbmX_kO0jtT3fw",{"id":5210,"alt":5211,"height":4080,"url":5212,"width":4082},"14592567","marketing team meeting","https://livestorm.imgix.net/1127/1619626872-how-to-host-minimum-viable-webinars.jpg",{"id":5214,"__typename":811,"text":5215},"EDBlfzxGQECNAk1zIJ98xQ","When you know how prospects navigate their purchasing journey, you can create content that speaks to them at each stage. In many cases, you can accelerate [lead generation](https://livestorm.co/blog/b2b-lead-generation-best-practices) and guide them to the next stage more efficiently.\n\n\n### 6. Create shared marketing and sales assets\n\nTo create a cohesive customer experience marketers and sales reps have to align on messaging. One of the most effective ways to do this is to develop a shared library of marketing and sales content assets.\n\nAs Marie explains, Livestorm has an extensive sales enablement library. It includes bottom-of-funnel content like one-pagers and case studies that sales can use or customize for specific ICPs.\n\n\n### 7. Communicate openly and hold frequent check-ins\n\nAligning your sales and marketing departments requires much more than a one-time meeting. Instead, it involves regular check-ins and ongoing communication.\n\nThis can include weekly, monthly, or quarterly meetings. Gilles shares that Livestorm uses a three-step process for quarterly meetings. First, team members review quarterly goals asynchronously. They meet for a debrief before the end of the quarter, and then they review and agree on goals for the upcoming quarter.\n\nHowever, meetings are just one option. Sales and marketing teams should also have more creative ways to connect.\n\nFor example, [PandaDoc](https://www.pandadoc.com/) mid-market account executive Catlyn Leavengood explains that marketing teams frequently review [virtual sales](https://livestorm.co/blog/what-is-virtual-selling) calls. This helps marketers understand customer use cases, learn which sales enablement materials help, and why deals move forward.",{"id":5217,"__typename":833,"image":5218},"Pe1LCnHqR4GDYJ03H2Vgbg",{"id":5219,"alt":5220,"height":5221,"url":5222,"width":5223},"48432066","woman attending a virtual meeting",551,"https://livestorm.imgix.net/1127/1664151359-05-woman-on-a-virtual-meeting-doing-an-ice-breaker_3_11zon.jpg",826,{"id":5225,"__typename":811,"text":5226},"bkiB57jbRBSClt1N5Ma_1Q","As Marie explains, Livestorm has a dedicated Slack channel so marketing and sales teams can both see when new business is won. Another channel notifies team members when business is lost, including the reasons why. Teams can then use these reasons to improve their sales and marketing strategies.\n\nIn addition, Livestorm's \"Live My Life\" program helps create empathy and understanding between the two teams. It gives sales and marketing team members insight into what the other is working on, how to do the job, and where the biggest challenges happen.\n\n\n## Livestorm for sales and marketing communication\n\nMarketing and sales alignment depends on consistent communication — which requires a reliable platform. With Livestorm's [internal communication software](https://livestorm.co/use-cases/webinar-internal-communications), you can:\n\n\n\n* Host regular meetings between sales and marketing\n* Record and share sales calls with the marketing team\n* Plan recurring events for weekly and monthly check-ins\n* Get to know colleagues better to create a sense of teamwork\n\nReady to bridge the gap between your sales and marketing teams? [Sign up for Livestorm](https://app.livestorm.co/#/signup) and set up your first meeting in minutes.",{"id":3050,"alt":3051,"height":897,"url":3052,"width":899},[],"Grow revenue faster with sales and marketing alignment. Discover best practices to align your sales and marketing team and win more business.",[5231],{"id":5232,"contentData":5233},"D0t8G7QHQsW2bmhjr7fPUQ",{"@context":1143,"@type":1144,"mainEntity":5234},{"@type":1147,"name":5235,"acceptedAnswer":5236},"What is a sales and marketing alignment?",{"@type":1150,"text":5237},"Sales and marketing alignment is the process of coordinating the two teams in terms of goals, strategy, and messaging. It involves upfront agreements, regular check-ins, and consistent communication. When these teams are successfully aligned, marketing generates qualified leads that sales can convert. This creates a cohesive customer experience that drives revenue while eliminating wasted efforts.","How to Grow Revenue Faster with Sales and Marketing Alignment",{"id":5240,"alternativeVersions":5241,"_locales":5246,"_publishedAt":5247,"_updatedAt":5248,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":5249,"blogPostAuthor":5251,"cluster":5253,"content":5260,"coverImage":36,"coverWithImgix":5374,"bottomContentOffer":166,"date":5378,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":5379,"relatedPillarPage":166,"seoDescription":5380,"sidebarContentCard":166,"structuredData":5381,"subtitle":5380,"title":5402,"slug":5243},"dSoXqNZrQa-POpvkRe0wpg",[5242,5244],{"locale":756,"value":5243},"video-seo",{"locale":759,"value":5245},"seo-video",[756,759],"2025-07-28T11:16:02+02:00","2025-07-28T11:16:00+02:00",[5250],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":5252,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":5254,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":5255,"coMarketing":493,"ebook":5256,"image":5257,"resourceType":5258,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":5259,"name":554},{"id":410,"name":411},[5261,5264,5271,5274,5280,5283,5290,5293,5301,5304,5311,5314,5321,5324,5331,5334,5341,5344,5351,5354,5361,5364,5371],{"id":5262,"__typename":811,"text":5263},"PuHFmCvjTx2YyD2KOSBnwA","When your marketing team creates webinars, tutorials, and product demos, you want to make sure potential customers can easily find and watch your video content. If competitors' videos routinely outrank yours, it creates a visibility gap that costs you revenue.\n\n**Video SEO** is the key to making your video content more visible so it generates more engagement, leads, and conversions. In this guide, I'll explain how video SEO works, how we approach it at Livestorm, and which optimization tactics work best for video content.\n\n**Key takeaways**:\n\n* Video SEO helps your content rank higher in Google and YouTube search results, attracting more views and potentially driving more traffic to your business.\n* Video content now appears across multiple Google SERP features beyond traditional search results, including AI overviews and video carousels, making SEO more important than ever.\n* Together, hosting video content on YouTube, embedding it on your website, and repurposing it across marketing channels can help you maximize reach across different search contexts.\n\n## What is video SEO?\n\nVideo SEO is the practice of making your video content rank higher in search engine results. It involves tactics that help search engines index and understand your content — making them more likely to display your videos in relevant searches.\n\nGood video SEO increases the chance of your content appearing near the top of relevant Google and YouTube search results. The higher your videos rank, the better they can drive views, engagement, and conversions.\n\n### Where videos appear in search results\n\nVideo content typically appears in a few key locations in search results.\nIn Google search results, videos often appear in video carousels. Like this Livestorm video, which appears in the video carousel for the search query \"how to host a webinar:\"",{"id":5265,"__typename":833,"image":5266},"XGu8kowRRJWgSYaJyBa89A",{"id":5267,"alt":5268,"height":5269,"url":5270,"width":1612},"G9Wy77ijTwSPEMCae9pUHg","Google video search results",804,"https://livestorm.imgix.net/1127/1751034951-google-video-search-results.png",{"id":5272,"__typename":811,"text":5273},"MdpjlXQvRj6rOdbD2ErLvA","They can also appear in Google AI overviews, which synthesize a response to the search query. Like this Livestorm video that appears in the AI overview for \"what is a webinar:\"",{"id":5275,"__typename":833,"image":5276},"NPz7h8f1SDWGrZPObixhtw",{"id":5277,"alt":5278,"height":1213,"url":5279,"width":838},"Ou4I6dfASNal1JrDFY5pmw","Google AI overview showing a video result","https://livestorm.imgix.net/1127/1751034961-google-ai-overview-result.png",{"id":5281,"__typename":811,"text":5282},"TLU07KUsS2K5PZxPyOoNvQ","Additionally, videos appear throughout YouTube search results. For example, this Livestorm video appears in YouTube results for the query \"evergreen webinars:\"",{"id":5284,"__typename":833,"image":5285},"atl1dbK_RY6eVAVXkY5tqg",{"id":5286,"alt":5287,"height":5288,"url":5289,"width":838},"bHSGKqUNSdC9db4bvsTv3Q","YouTube video search results",513,"https://livestorm.imgix.net/1127/1751034984-youtube-video-search-results.png",{"id":5291,"__typename":811,"text":5292},"XROIhUS9SSWE-7x0sdHftw","### Why video SEO matters for your business\n\nWhen you optimize your videos for search, you increase their visibility and improve how they rank in search results. This leads to a range of benefits for your business:\n\n* **Increases brand awareness**: When your videos rank better for relevant searches, they make your brand more visible and help you reach a larger and more relevant audience.\n* **Contributes to [lead generation](https://livestorm.co/blog/lead-generation-funnel)**: Greater reach can lead to more clicks and views, which can improve brand awareness, generate leads, and drive conversions for your business. \n* **Creates a competitive advantage**: When your marketing team focuses on video SEO while competitors ignore it, you can easily outrank other brands in your space.\n\n## 11 ways to improve your video SEO and boost visibility\n\nUse these tactics to optimize videos for search and make your content easier to discover.\n\n### 1. Do keyword research to identify video-ready topics\n\nKeyword research for video SEO helps you find terms and phrases that trigger videos in search results. Use an SEO tool like Semrush to identify the right keywords to use.\n\nFor example, this Semrush search engine results page (SERP) analysis confirms that the keyword \"what is a webinar\" features video results.",{"id":5294,"__typename":833,"image":5295},"MvK3ukDERVaa0Lz10-eokw",{"id":5296,"alt":5297,"height":5298,"url":5299,"width":5300},"B-87p6iOR02piJG9Q-TomA","Semrush SERP analysis",1637,"https://livestorm.imgix.net/1127/1751035165-semrush-video-seo-analysis.png",1400,{"id":5302,"__typename":811,"text":5303},"VkuVMBMGQIqGoQ3nlHi4Pw","Based on these findings, you could consider \"what is a webinar\" to be a video-ready topic. From there, you could plan to produce a great video on the topic.\n\nTo build out an initial video SEO strategy, plan to come up with a list of 10 to 15 keywords in your niche. Prioritize keywords with higher search volume to maximize your potential reach.\n\n### 2. Create high-quality video content\n\nThe better your videos are, the longer they keep viewers engaged. Search engines consider engagement a positive signal, meaning it can help with video optimization.\n\nMaking engaging high-quality content is an art and a science. But it starts with investing in quality equipment and learning the basics of scripting, shooting, and editing.\n\nStart with these best practices:\n\n* **Script your videos.** Plan out the main points and structure your video content to deliver a clear message.\n* **Use the best equipment available.** Invest in the best lighting, the right microphones, and the ideal cameras to make your videos enjoyable for viewers to watch.\n* **Edit with purpose.** Add a hook to the beginning of each video to capture attention right away. Include transitions between sections, and remove mistakes or unnecessary parts.\n* **Add music and sound effects.** Add background music during sections with no dialogue, and insert sound effects during transitions.\n* **Keep video content concise.** Eliminate any empty space in your video content to improve pacing and decrease the chance of viewers clicking away.\n\n### 3. Use the right video hosting platform\n\nThe [video hosting](https://livestorm.co/blog/video-hosting) platform you choose affects search visibility, user experience, and technical SEO performance. Different platforms give you varying levels of SEO control and integration capabilities.\n\nWe typically prefer YouTube for video hosting. Not only does YouTube support both short- and long-form videos, but it also improves reach and visibility in search engines like Google.\n\nPlus, you can easily embed YouTube videos on your site, further improving your SEO efforts. For example, Livestorm content like the blog post below often includes embedded videos to add more context to the topic.",{"id":5305,"__typename":833,"image":5306},"NKYlsz3zSK6eiBHdsyPtUg",{"id":5307,"alt":5308,"height":5309,"url":5310,"width":838},"UKgGV-5ZQ-CESWevuZEWTw","Livestorm embedded YouTube video",1814,"https://livestorm.imgix.net/1127/1751035201-livestorm-embedded-youtube-video.png",{"id":5312,"__typename":811,"text":5313},"T9MkR9SbSGuwWRM1Nlbokg","### 4. Include relevant keywords in video titles and descriptions\n\nPlacing the right keywords in video titles and descriptions helps search engines understand your video content and surface it in relevant searches. Keywords also help your audience learn what your content is about so they know if it's likely to answer their question or solve their problem.\n\nAdding the right keywords and tags to your video content can improve click-through rates (CTR) and views. Both of these metrics signal engagement, which can improve how your videos rank.\n\nFor example, Livestorm's video on [evergreen webinars](https://livestorm.co/webinar-glossary/evergreen-webinar) includes the keyword at the beginning of the title and naturally throughout the description.",{"id":5315,"__typename":833,"image":5316},"VGlKE489SESi_DjAA0BvMg",{"id":5317,"alt":5318,"height":5319,"url":5320,"width":838},"bdhQOeQ4T_Ggmx1FpSk9QQ","YouTube video title and description for video SEO",496,"https://livestorm.imgix.net/1127/1751035233-video-seo-title-description.png",{"id":5322,"__typename":811,"text":5323},"e8MLeGClQ5K_YiXQbHYnBw","### 5. Add chapters and timestamps to your video content\n\nWhen producing Livestorm video content, we start with keyword research. Then, we write clear, natural summaries — ideally with timestamps or bullet points. It’s all about helping users and Google quickly understand what the video covers.\n\nTimestamps appear in your video description. These clickable elements improve the user experience by allowing viewers to navigate directly to the content they want to see. This helps viewers get more value from your content, and it can improve video engagement.\n",{"id":5325,"__typename":833,"image":5326},"XNf9q009QMO6pG81dMQNRw",{"id":5327,"alt":5328,"height":5329,"url":5330,"width":838},"HiqKx2b1QBmXR2eg0F-R3g","YouTube timestamps for video SEO",1064,"https://livestorm.imgix.net/1127/1751035257-video-timestamps.png",{"id":5332,"__typename":811,"text":5333},"RivF_3ebQiedFOflYJeWzw","Think about it this way. If a viewer can't easily navigate your video, they might click away after only a few seconds of watch time. But if they can find what they want, they'll be more likely to stay and engage.\n\nHowever, this information isn't just for viewers. Search engines often turn this structured data into rich snippets with clickable timestamps.\n\nWhen chapters appear in search results, they give viewers more context and more opportunities to click. This can enhance video search and increase video views.",{"id":5335,"__typename":833,"image":5336},"A3mXJS4AQXqxAZFqA-JYSQ",{"id":5337,"alt":5338,"height":5339,"url":5340,"width":3581},"DrUvzngDQ7SZS7HE8HQ3ow","YouTube video chapters",736,"https://livestorm.imgix.net/1127/1751035389-video-chapters.png",{"id":5342,"__typename":811,"text":5343},"QAajSC1FQKmOE5ll83l0uQ","### 6. Generate video transcripts and captions\n\nVideo transcripts and captions improve accessibility for search engines and viewers alike. While search engines can't watch your videos, they *can* crawl text-based transcripts.\n\nAs a result, transcripts help search engines understand your content and provide more opportunities for keyword rankings.\n\nWhen you use a video platform like Livestorm to record content, you don't have to worry about creating transcripts manually. Instead, our [webinar software](https://livestorm.co/webinar-software) automatically generates transcripts, which display in real time and in video replays.\n\n### 7. Design video thumbnails that stop the scroll\n\nGreat video titles and descriptions tell viewers what your content is about. But an eye-catching thumbnail shows viewers what the video is about — often conveying the message faster.\n\nImages tend to communicate concepts more effectively, according to [picture-superiority effect](https://www.nngroup.com/articles/picture-superiority-effect/). So when you need to grab attention quickly on a competitive search results page, you need a compelling thumbnail.\n\nThe best thumbnails:\n\n* Show a glimpse of the video topic so viewers can decide if the content is relevant\n* Inspire curiosity and targets a pain point, making viewers want to click\n* Align with your brand identity so viewers can easily spot your content\n\nFor example, Livestorm's video thumbnails use a consistent design that includes the host's headshot and the video title as a text overlay.",{"id":5345,"__typename":833,"image":5346},"fpi343tKRCymDJrJ9HPLKA",{"id":5347,"alt":5348,"height":5349,"url":5350,"width":838},"EpKxIaBVTMy0jOpp8x3afQ","Livestorm video thumbnails",781,"https://livestorm.imgix.net/1127/1751035472-livestorm-youtube-playlist.png",{"id":5352,"__typename":811,"text":5353},"UrIx1E7qSwqgbyhFw37sIw","### 8. Embed videos on your website using structured data\n\nSo far, we’ve mainly focused on how to SEO YouTube videos. But YouTube is just one aspect of a complete SEO strategy. I also recommend embedding videos on your website where they're relevant.\n\nBut don't make this common mistake: with video SEO, marketing teams often just drop a video into a webpage and expect magic — without context, transcript, or schema.\n\nHere's what to do instead. At Livestorm, we always add supporting content to the page and make sure Google can actually index the video. We add video schema, a type of structured data markup that helps search engines understand what the video is about so they can display it in search results.\n\nHere's an example that shows how we embedded a video about [how to repurpose webinar content](https://www.youtube.com/watch?v=E5MNV515Tgo) in a blog post about the same topic:",{"id":5355,"__typename":833,"image":5356},"Rw25LQ2xSvarvylOR9gDpw",{"id":5357,"alt":5358,"height":5359,"url":5360,"width":838},"NHwtXjdIQMWdo47JFQMj6Q","embedded YouTube video",888,"https://livestorm.imgix.net/1127/1751035525-livestorm-embedded-video.png",{"id":5362,"__typename":811,"text":5363},"CPoNBdrpSY2NsDxaMoorZw","Google now understands video content better, especially in context. We’ve seen big wins by aligning our videos with specific keyword themes like webinars and using proper markup to appear in video snippets.\n\nIt’s not just about having a video anymore. Instead, it’s about where and how it’s used on the page.\n\nAlso, with AI overviews becoming more and more common, videos with transcriptions, schema, and relevant context are more likely to be understood by LLMs powering AI overviews.\n\nGoogle’s models are getting better at parsing video context through transcripts and metadata. The more you help them, the better your chances of inclusion.\n\n### 9. Build backlinks to your video content\n\nBacklinks from authoritative websites tell search engines that your video content is valuable and trustworthy. This can improve your ranking potential and drive more traffic to your videos.\n\nHigh-quality video content often attracts backlinks naturally. As an SEO expert, you can also build backlinks by reaching out to websites with relevant content that would benefit from a link to your video.\n\nUse an SEO tool like Semrush to monitor your backlink portfolio. It automatically generates lists of link sources and quality, making it easier to measure your success.\n\n### 10. Repurpose your videos for better visibility\n\nWhen you repurpose videos, you get more value from the content and create more opportunities for it to appear in search. For example, one webinar can fuel blog posts, product pages, FAQs — you name it.\n\n**This is why repurposing is key to a successful [video marketing](https://livestorm.co/resources/guides/video-marketing) strategy.**\n\nAt Livestorm, we use videos across different content formats and channels, including our website and social media platforms. This helps us grab extra visibility in search, even if we aren't number one for every query.\n\n### 11. Check your video analytics regularly\n\nEffective video optimization for SEO isn't about making one-time changes to your content or strategy. Instead, it involves improving elements and making continuous changes over time.\n\nReview your video analytics regularly (e.g., weekly or monthly) to see what's getting views and what's ranking. Then, use the insights to adjust your [marketing strategy](https://livestorm.co/blog/b2b-marketing-strategies).",{"id":5365,"__typename":833,"image":5366},"F_1Jp2LhR_2n6GWf9dtXUA",{"id":5367,"alt":5368,"height":5369,"url":5370,"width":838},"XL-juFZWR4iIuwTw_ylm4A","YouTube analytics",207,"https://livestorm.imgix.net/1127/1751035643-youtube-video-analytics.png",{"id":5372,"__typename":811,"text":5373},"UvLa-cOXTwCi1TnH22Skmw","Our video team looks at a mix of metrics, including:\n\n* Video snippet views on YouTube\n* Organic ranking on the SERP\n* Watch time and other engagement metrics\n* Leads from video content\n\n## Frequently asked questions about video SEO\n\n### What does SEO mean?\n\nSEO stands for search engine optimization. It involves optimizing or improving content to make it more visible in search results. Video SEO helps search engines like YouTube and Google understand what your content is about so they can include it in results for relevant search queries.\n\n### What is an SEO-friendly video?\n\nAn SEO-friendly video is a piece of content that's easy for search engines to understand and viewers to watch. It follows a set of best practices, including using a clear title, a relevant description, a transcript, and chapters. It also uses technical SEO tactics to improve discoverability.\n\n### How do you SEO your video?\n\nSEO for video content starts with keyword research. Once you know what your audience is looking for, incorporate relevant keywords into the video title and description. Then, add video chapters and a transcript. Upload an eye-catching thumbnail and add structured data when embedding videos on your website.",{"id":5375,"alt":5376,"height":897,"url":5377,"width":899},"WD1DtD4aSUuHk6_XCr1LYA","man working on laptop","https://livestorm.imgix.net/1127/1751035932-man-working-on-laptop.jpg","2025-06-27",[],"Learn how to optimize videos for search engines and viewers with 11 video SEO best practices that increase visibility, drive traffic, and generate leads.",[5382],{"id":5383,"contentData":5384},"JBjMdU_kSqaNuutwt2IR7Q",{"@context":1143,"@type":1144,"mainEntity":5385},[5386,5390,5394,5398],{"@type":1147,"name":5387,"acceptedAnswer":5388},"What is video SEO?",{"@type":1150,"text":5389},"Video SEO is the practice of making your video content rank higher in search engine results. It involves tactics that help search engines index and understand your content — making them more likely to display your videos in relevant searches. Good video SEO increases the chance of your content appearing near the top of relevant Google and YouTube search results. The higher your videos rank, the better they can drive views, engagement, and conversions.",{"@type":1147,"name":5391,"acceptedAnswer":5392},"What does SEO mean?",{"@type":1150,"text":5393},"SEO stands for search engine optimization. It involves optimizing or improving content to make it more visible in search results. Video SEO helps search engines like YouTube and Google understand what your content is about so they can include it in results for relevant search queries.",{"@type":1147,"name":5395,"acceptedAnswer":5396},"What is an SEO-friendly video?",{"@type":1150,"text":5397},"An SEO-friendly video is a piece of content that's easy for search engines to understand and viewers to watch. It follows a set of best practices, including using a clear title, a relevant description, a transcript, and chapters. It also uses technical SEO tactics to improve discoverability.",{"@type":1147,"name":5399,"acceptedAnswer":5400},"How do you SEO your video?",{"@type":1150,"text":5401},"SEO for video content starts with keyword research. Once you know what your audience is looking for, incorporate relevant keywords into the video title and description. Then, add video chapters and a transcript. Upload an eye-catching thumbnail and add structured data when embedding videos on your website.","Video SEO: Complete Guide to Optimize Videos for Search",{"id":5404,"alternativeVersions":5405,"_locales":5414,"_publishedAt":5415,"_updatedAt":5416,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":5417,"blogPostAuthor":5419,"cluster":5421,"content":5430,"coverImage":36,"coverWithImgix":5469,"bottomContentOffer":166,"date":5474,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":5475,"relatedPillarPage":166,"seoDescription":5476,"sidebarContentCard":166,"structuredData":5477,"subtitle":5476,"title":5518,"slug":5409},"141590823",[5406,5408,5410,5412],{"locale":2060,"value":5407},"asynchrone-vs-synchrone-besprechungen",{"locale":756,"value":5409},"asynchronous-vs-synchronous-meetings",{"locale":2065,"value":5411},"reuniones-asincronas-vs-sincronas",{"locale":759,"value":5413},"reunions-asynchrones-vs-synchrones",[756,759,2065,2060],"2025-07-21T15:43:58+02:00","2025-07-21T15:43:56+02:00",[5418],{"id":1301,"name":694,"slug":695},{"id":2076,"avatar":5420,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":5422,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":5423,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":5424,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":5425,"coMarketing":166,"ebook":5426,"image":5427,"resourceType":5428,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":5429,"name":554},{"id":410,"name":411},[5431,5434,5440,5443,5451,5454,5460,5463,5466],{"id":5432,"__typename":811,"text":5433},"141592595","How many times have you been in a synchronous meeting that went over the time limit? Or even worse, how many meetings have you sat through that could have easily been an email? \n\nWe’re willing to guess the answer to both questions is “too many”. \n\n**Asynchronous meetings are the solution to both issues, enabling you to effectively communicate information, save time, and decrease follow-up questions.**\n\nIn this article, find out the differences between synchronous and asynchronous meetings as well as how and when to use them.\n\n## Table of contents\n\n* What’s the difference between synchronous and asynchronous meetings?\n* Asynchronous vs. Synchronous meetings: Which is better?\n* How to use async vs sync communication effectively\n* How to know whether asynchronous or synchronous meetings are best for your team\n* Frequently asked questions about synchronous meetings\n\n## What’s the difference between **synchronous and asynchronous meetings**?\n\n**The difference between synchronous and asynchronous meetings is that in a synchronous meeting attendees are present at the same time, but in an asynchronous meeting they’re not.**\n\n### What does synchronous mean?\n\nSynchronous means something that exists or happens at the same time. \n\nIn a work context, a synchronous meeting is the typical pre-arranged meeting that everyone is expected to attend at the same time. Whether in-person or online, for [business communication](https://livestorm.co/blog/improving-company-communication-hr-webinar) or an operations update, it’s the standard format you’re likely very familiar with.\n\n### Examples of synchronous communication\n\nHere are some common examples of synchronous communication:\n\n* In-person meetings\n* Video conferencing\n* Hybrid meetings\n* Phone calls",{"id":5435,"__typename":833,"image":5436},"141592596",{"id":5437,"alt":5438,"height":3286,"url":5439,"width":2006},"48450344","People taking part in a synchronous meeting","https://livestorm.imgix.net/1127/1664462951-o4-01_11ot4.jpg",{"id":5441,"__typename":811,"text":5442},"141592597","### What does asynchronous mean?\n\nAsynchronous means something that doesn’t happen at the same time or speed. \n\nSo in the context of meetings, we’re simply talking about collaboration between colleagues who aren’t in a room together. Instead, the “host” shares the meeting updates digitally, while everyone else provides input when they can (often within a set timeframe).\n\nFor example, the operations department has a new workflow they want employees to follow and they need to communicate it to the team. Instead of arranging a synchronous meeting, they record an asynchronous video explaining the new process. You send the recording out to staff, with a deadline to watch the video and provide feedback.\n\n### Examples of asynchronous communication\n\nAsynchronous communication comes in several forms, such as:\n\n* Email\n* Instant messaging\n* Message threads or comments in project management tools\n* Voice notes\n* Pre-recorded video\n\n## **Asynchronous vs. Synchronous meetings:** Which is better?\n\nAsynchronous meetings haven’t come to take the throne from synchronous meetings. Both have their strengths and weaknesses and it’s more a case of the right tool for the right job. \n\n**Here we break down the pros and cons of each so you can decide which is best for your next meeting.**\n\n### The pros of asynchronous meetings\n\n#### **It’s more flexible for all involved**\n\nThe person communicating can send information whenever they want and the person receiving it can choose to engage with it when they have time.\n\n#### **It gives the receiver more time to process**\n\nThe person receiving the information can process it in their own time, rather than having to get their head around it straight away. It also gives them more time to prepare a response that they can edit before sending, instead of having to give half-formed answers in the moment.\n\n#### **The medium is the message**\n\nIn a synchronous meeting, you need to take minutes or create documents outlining what the team decided on but in asynchronous meetings, the email or video itself is the documentation.\n\n#### **Better for people in different time zones**\n\nIf you have a [remote team](https://livestorm.co/resources/guides/remote-work) scattered across the world, scheduling remote synchronous meetings is highly dependent on time zones but this isn’t an issue with async communications.\n\n### The cons of asynchronous meetings\n\n#### **Team building is harder**\n\nIf you’re not all meeting at the same time, taking part in synchronous collaboration you miss those small moments and interactions (work-related or otherwise) that bond and strengthen a team.\n\n#### **Lack of spontaneity**\n\nWhen listening to a voice note or watching a pre-recorded video you’re less likely to have an idea suddenly jump out at you, and there’s none of the back-and-forth that allows for creative problem-solving.\n\n#### **Slower response times**\n\nEven if inspiration does strike, it takes a lot longer to express your ideas and have them heard by team members. In general, any questions or feedback that arise from an asynchronous meeting take longer to resolve.\n\n### The pros of synchronous meetings\n\n#### **More intimate**\n\nIn synchronous meetings you’re communicating directly with others, a situation that fosters trust, connections, and a communal energy you can’t easily replicate async.\n\n\n#### **Enables the sharing of ideas**\n\nBecause you’re in a session together at the same time you have the opportunity to swap ideas and give suggestions on the fly, rather than submitting them at a later date.\n\n#### **Quicker questions and answers**\n\nAfter an asynchronous meeting, you’ll have to wait for answers to questions, but in a synchronous meeting, this process is direct and immediate. \n\n#### **Necessary for emergencies or sensitive issues**\n\nUrgent issues require immediate attention that async meetings can’t provide. Or if the topic of the meeting is a sensitive issue, go for a synchronous meeting to provide a personal touch.\n\n### The cons of synchronous meetings\n\n#### **Take time to get started**\n\nIf you want to hold a synchronous meeting you have to carefully schedule it in advance. Then, on the day you have to wait for everyone to join before you can properly start.\n\n#### **Can go on for too long**\n\nSynchronous meetings are notorious for lasting twice as long as they need to because of people joining late, technical problems, or people going off-topic.\n\n#### **Disrupts the flow of work**\n\nLet's say you’ve finally found your ‘groove’ when working on a task. Then bam, you suddenly remember you have to attend a synchronous meeting in 10 minutes. You’re immediately thrown off and, even after the meeting, it can take time to get back into the flow of work.",{"id":5444,"__typename":833,"image":5445},"141592598",{"id":5446,"alt":5447,"height":5448,"url":5449,"width":5450},"48508622","async vs synchronous meetings checklist",1899,"https://livestorm.imgix.net/1127/1665142965-meeting-types-def.png",3369,{"id":5452,"__typename":811,"text":5453},"141592599","## How to use **async vs sync** communication effectively\n\nKnowing how, and when, to use either async or sync [internal communication](https://livestorm.co/use-cases/webinar-internal-communications) is key. **If you learn to take advantage of both and get the balance right it can dramatically improve your workplace efficiency.**\n\n### Synchronous: Best for real-time communication\n\nIf you need direct, immediate feedback or feel the content calls for a substantial questions and answers section, a synchronous meeting is your best bet.\n\n#### **Know when to host a synchronous meeting**\n\nSync meetings are best for:\n\n* Onboarding\n* [All hands meeting](https://livestorm.co/blog/host-all-hands-meeting)\n* Team training\n* [Weekly stand-ups](https://livestorm.co/blog/stand-up-meeting)\n* Brainstorming sessions\n* Urgent issues\n\n#### **Avoid back-to-back meetings**\n\nSynchronous meetings, especially long online meetings, can be tiring and they tend to go on past the stated time. To avoid turning up late for meetings and burning yourself out, don’t schedule back-to-back meetings. \n\nUsing a meeting tool like Livestorm you can automate recurring events in advance and use calendar integrations, reducing the chances of consecutive meetings.\n\n#### **Use the best synchronous tools**\n\nYou want your sync meetings to stay as engaging and productive as possible so choose the synchronous technologies with the best balance of functionality and useability. Our tops picks are:\n\n* Livestorm\n* Miro\n* Slido\n* BlueJeans\n\n#### **Keep meetings short**\n\nNo one wants a fluff-filled meeting that goes on longer than you scheduled it to, especially when they have work to be getting on with. Respect people’s time and keep it short and to the point. With a meeting tool like Livestorm, you can set up a host-only timer and see post-meeting analytics to track how long the meeting has lasted.\n\n#### **Stick to an agenda**\n\nWrite a clear and concise [team meeting agenda](https://livestorm.co/blog/team-meeting-agenda) before hosting a synchronous meeting and stick to it. That way you know what you need to get through in the time allotted and everyone walks away informed _and_ happy. ",{"id":5455,"__typename":833,"image":5456},"141593019",{"id":5457,"alt":5458,"height":1778,"url":5459,"width":2006},"48450345","Woman planning async meetings","https://livestorm.imgix.net/1127/1664462990-o4-03_11ot4.jpg",{"id":5461,"__typename":811,"text":5462},"141593020","#### **Encourage collaboration**\n\nTo keep the attention of your attendees and maintain a productive meeting atmosphere you should encourage collaboration. Use a synchronous meeting tool like Livestorm, which has plenty of engagement features including calls to action, room redirect, and robust media/file sharing tools.\n\n#### **Follow-up fast**\n\nAttendees might ask questions in your synchronous meeting that you can’t answer and you could need to create new documentation as a result of the discussion. Make sure to follow up with these as quickly as possible so people get the information they need before you lose track. Use automated post-meeting emails like those offered by Livestorm to stay on top of things.\n\n### Asynchronous: Best for updating busy teams\n\nIf you and your team already have a lot of meetings, tight deadlines, and are situated across the globe, asynchronous meetings are the way to go.\n\n#### **Know when to deliver a message async**\n\nAlways avoid hosting a synchronous [meeting that could have been an email](https://livestorm.co/blog/meeting-could-have-been-email). Async meetings are best used when:\n\n* Making a general announcement \n* Gathering feedback\n* [On-demand webinars](https://livestorm.co/webinar-software/on-demand-webinars)\n* There hasn’t been any progress since the last meeting\n* [Pre-recorded webinar](https://livestorm.co/webinar-glossary/pre-recorded-webinar)\n* You and your team live in different countries\n* [Webinars for internal communication](https://livestorm.co/blog/7-uses-on-demand-live-webinars-internal-team-communication)\n* Your team is suffering from Zoom fatigue\n\n#### **Choose asynchronous technologies**\n\nThe format of your async communication (text, voice, or video) will determine what type of technology you need to use. Here are the best options out there for each:\n\n* **Slack** for async text and voice messages\n* **Zenkit** for text and task communication\n* **Loom** for async video\n* **Livestorm** for sharing pre-recorded events\n\n#### **Use appropriate language**\n\nWhat’s the company style guide? Your newsletter will have a different tone of voice to when you’re firing a quick question to a colleague over Slack so make sure you’re using the right register for the medium.\n\n#### **Signpost further resources**\n\nWhatever you’re trying to communicate async make sure to link to further resources such as standard operating procedure (SOP) documents or educational articles to improve clarity and avoid unnecessary questions.\n\n#### **Ask team members to acknowledge your message**\n\nUnlike synchronous meetings you won’t know for sure if someone has engaged with an async meeting or if they understand what it’s trying to communicate. So ask people to acknowledge your message with a quick comment and to ask questions if they have them.\n\n## How to choose between **asynchronous or synchronous meetings**\n\nWhatever your [internal communication strategy](https://livestorm.co/resources/guides/internal-communication-strategy), first consider whether the information can be communicated async before you go about scheduling a traditional synchronous meeting. Ask yourself:\n\n* Is it urgent?\n* Does it concern something sensitive?\n* Do I need to communicate this face-to-face?\n* Do I need immediate feedback?\n* Am I looking for creative input from the team?\n* Are my team members all living in the same time zone?\n* Do we need to do some team building?\n\nIf the answer to these questions is “no” then you should opt for asynchronous communication. **Regardless of the format you choose, make sure you’re using the best [internal communication tools](https://livestorm.co/blog/internal-communication-software-tools) out there to most effectively communicate information to your team.**",{"id":5464,"__typename":823,"text":5465},"141593021","\u003Cp>\u003Cb>Pro tip: \u003C/b>\u003Cspan style=\"font-weight: 400;\">Livestorm is ideal for hosting synchronous meetings remotely, but you can also use it to pre-record async materials like training, webinars, and demos.\u003C/span>\u003C/p>",{"id":5467,"__typename":811,"text":5468},"141593022","## **Frequently asked questions** about synchronous meetings\n\n### Which form of online communication happens in real-time?\n\nThe form of online communication that happens in real-time is synchronous communication, such as a meeting or webinar on Livestorm.\n\n### What is an example of an asynchronous session?\n\nAn example of an asynchronous session is when someone records a video to explain an operations update and the team watches it individually, in their own time.\n\n### Is Zoom asynchronous or synchronous?\n\nZoom is synchronous because it facilitates real-time communication, as opposed to asynchronous media which you send to the team who then read, listen to, or watch it separately. However, most video conferencing platforms, like Livestorm, can be used to host synchronous meetings remotely or to pre-record asynchronous meeting materials.\n\n### Is email synchronous or asynchronous?\n\nEmail is asynchronous because it doesn’t involve people meeting at a predetermined time and communicating in real-time.\n\n### How do you conduct asynchronous sessions?\n\nTo conduct an asynchronous session you write text or record audio or video to communicate something to your team.",{"id":5470,"alt":36,"height":5471,"url":5472,"width":5473},"48450629",840,"https://livestorm.imgix.net/1127/1664466171-asynchronous-video-voice-message-apps-featured.jpg",1680,"2022-10-27",[],"Find out the difference between asynchronous and synchronous meetings and which one is best for your next meeting in this guide from Livestorm.",[5478],{"id":5479,"contentData":5480},"141593848",{"@context":1143,"@type":1144,"mainEntity":5481},[5482,5486,5490,5494,5498,5502,5506,5510,5514],{"@type":1147,"name":5483,"acceptedAnswer":5484},"What’s the difference between synchronous and asynchronous meetings?",{"@type":1150,"text":5485},"The difference between synchronous and asynchronous meetings is that in a synchronous meeting attendees are present at the same time, but in an asynchronous meeting they’re not",{"@type":1147,"name":5487,"acceptedAnswer":5488},"What does synchronous mean?",{"@type":1150,"text":5489},"Synchronous means something that exists or happens at the same time. In a work context, a synchronous meeting is the typical pre-arranged meeting that everyone is expected to attend at the same time. Whether in-person or online, for [business communication](https://livestorm.co/blog/improving-company-communication-hr-webinar) or an operations update, it’s the standard format you’re likely very familiar with.",{"@type":1147,"name":5491,"acceptedAnswer":5492},"What does asynchronous mean?",{"@type":1150,"text":5493},"Asynchronous means something that doesn’t happen at the same time or speed. So in the context of meetings, we’re simply talking about collaboration between colleagues who aren’t in a room together. Instead, the “host” shares the meeting updates digitally, while everyone else provides input when they can (often within a set timeframe). For example, the operations department has a new workflow they want employees to follow and they need to communicate it to the team. Instead of arranging a synchronous meeting, they record an asynchronous video explaining the new process. You send the recording out to staff, with a deadline to watch the video and provide feedback.",{"@type":1147,"name":5495,"acceptedAnswer":5496},"Asynchronous vs. Synchronous meetings: Which is better?",{"@type":1150,"text":5497},"Asynchronous meetings haven’t come to take the throne from synchronous meetings. Both have their strengths and weaknesses and it’s more a case of the right tool for the right job.",{"@type":1147,"name":5499,"acceptedAnswer":5500},"Which form of online communication happens in real-time?",{"@type":1150,"text":5501},"The form of online communication that happens in real-time is synchronous communication, such as a meeting or webinar on Livestorm.",{"@type":1147,"name":5503,"acceptedAnswer":5504},"What is an example of an asynchronous session?",{"@type":1150,"text":5505},"An example of an asynchronous session is when someone records a video to explain an operations update and the team watches it individually, in their own time.",{"@type":1147,"name":5507,"acceptedAnswer":5508},"Is Zoom asynchronous or synchronous?",{"@type":1150,"text":5509},"Zoom is synchronous because it facilitates real-time communication, as opposed to asynchronous media which you send to the team who then read, listen to, or watch it separately. However, most video conferencing platforms, like Livestorm, can be used to host synchronous meetings remotely or to pre-record asynchronous meeting materials.",{"@type":1147,"name":5511,"acceptedAnswer":5512},"Is email synchronous or asynchronous?",{"@type":1150,"text":5513},"Email is asynchronous because it doesn’t involve people meeting at a predetermined time and communicating in real-time.",{"@type":1147,"name":5515,"acceptedAnswer":5516},"How do you conduct asynchronous sessions?",{"@type":1150,"text":5517},"To conduct an asynchronous session you write text or record audio or video to communicate something to your team.","Asynchronous vs. Synchronous Meetings: Which is Best For Your Team?",{"id":5520,"alternativeVersions":5521,"_locales":5530,"_publishedAt":5531,"_updatedAt":5532,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":5533,"blogPostAuthor":5535,"cluster":5537,"content":5561,"coverImage":36,"coverWithImgix":5618,"bottomContentOffer":166,"date":5622,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":5623,"relatedPillarPage":166,"seoDescription":5624,"sidebarContentCard":166,"structuredData":5625,"subtitle":5624,"title":5650,"slug":5525},"122876773",[5522,5524,5526,5528],{"locale":2060,"value":5523},"virtuelles-mittagessen-und-lern-themen",{"locale":756,"value":5525},"virtual-lunch-and-learn-topics",{"locale":2065,"value":5527},"temas-para-almuerzos-y-aprendizajes-virtuales",{"locale":759,"value":5529},"dejeuners-conferences-virtuels-sujets",[756,759,2065,2060],"2025-07-11T15:36:33+02:00","2025-07-11T15:36:30+02:00",[5534],{"id":1301,"name":694,"slug":695},{"id":2076,"avatar":5536,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":5538,"bottomContentCardCtaTitle":5539,"bottomContentCardText":5540,"bottomContentCardTitle":5541,"displayCustomerLogoSection":493,"headerCtaText":5542,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":5543,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":5544,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":5545,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":5559,"title":5560,"urlForTheCta":66,"withoutContentOffer":493},"145116220","Download for free","Learn how to engage your employees with these 50 icebreakers","Break the ice with these original ideas","Break the ice and engage employees with this free ebook.",{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":5546,"trackName":32,"trackNameFallback":5547,"backgroundImage":5548,"coMarketing":166,"ebook":5549,"image":5551,"resourceType":5555,"shortDescription":5557,"slug":5558,"title":5547},"121257677","50 Icebreakers for Virtual Meetings",{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5550},"50-icebreakers-for-virtual-meetings",{"id":5552,"alt":5553,"height":564,"url":5554,"width":551},"46406556","50 icebreakers, questions and games for virtual meetings ","https://livestorm.imgix.net/1127/1650877705-extract-livestorm-x-360learning_page_1.jpg",{"id":1339,"color":394,"cta":800,"icon":5556,"name":554},{"id":410,"name":411},"Discover 50 ice breakers questions and games that will make your meetings engaging.","50-ice-breakers-virtual-meetings","Engage employees audience with these actionable tips","Internal communication.2 (for virtual-lunch-and-learn-topics)",[5562,5565,5573,5576,5583,5586,5594,5597,5604,5607,5615],{"id":5563,"__typename":811,"text":5564},"122876786","A virtual lunch and learn is a great way to keep your team connected and engaged when working remotely. These are online sessions where employees learn about new topics, share insights, and connect with colleagues. There are many different types of virtual lunch and learns you can hold, and the topics you cover will depend on the interests of your team.\n\nWe have compiled a list of 75 virtual lunch and learn topics and a few actionable tips so you can host your own sessions for employee growth and development.\n\n\n## **75 virtual lunch and learn topics to inspire you**",{"id":5566,"__typename":833,"image":5567},"122876787",{"id":5568,"alt":5569,"height":5570,"url":5571,"width":5572},"47407568","An employee attending a virtual lunch and learn session remotely",549,"https://livestorm.imgix.net/1127/1658778101-01_virtual-lunch-and-learn-session.jpeg",976,{"id":5574,"__typename":811,"text":5575},"122876788","Here's our list of 75 lunch and learn topics to help you get started:\n\n\n\n1. Emotional intelligence in the workplace\n2. Diversity and cultural awareness\n3. Teamwork and collaboration\n4. Giving and receiving feedback\n5. How to delegate tasks effectively\n6. Internal communication tools and process improvement\n7. Effective networking\n8. Creating positive team dynamics\n9. Public speaking and presentation skills\n10. Active listening\n11. Ability to work independently\n12. Managing and meeting deadlines\n13. Staying organized at work\n14. Multitasking in the workplace\n15. Effectively using a calendar\n16. Eliminating time wasters at work\n17. Creating a daily/weekly/monthly schedule\n18. Setting goals\n19. Making the most of time management tools\n20. Taking breaks\n21. Asking for help when needed\n22. Techniques to minimize distractions\n23. Email etiquette and making the most of Google Suite\n24. Using social media for your personal and professional network\n25. Simple website coding\n26. Creating presentations\n27. Cybersecurity in the workplace\n28. Password management\n29. Basic photo and video editing\n30. Walk-through of management software\n31. Setting and achieving goals\n32. Building self-confidence\n33. Overcoming procrastination\n34. Improving communication skills\n35. Eliminating negative thinking\n36. Learning to accept criticism \n37. Managing stress\n38. Developing a growth mindset\n39. Building positive relationships\n40. Dealing with failure\n41. Discovering visual thinking\n42. Diversity and inclusion in the workplace\n43. Unconscious bias\n44. Climate change and sustainability\n45. Animal welfare in the workplace\n46. Philanthropy and volunteering\n47. Political activism in the workplace\n48. Creating a fitness routine that works for you\n49. Quitting unhealthy habits\n50. Cooking class for beginners\n51. Taking care of your mental health\n52. Dealing with stress in a healthy way\n53. Finding time for self-care\n54. Creating Boundaries\n55. Avoiding burnout eating healthy at work\n56. Guided meditation practice\n57. Sleep and mindfulness\n58. Supporting a coworker with depression or anxiety\n59. Identifying stress triggers\n60. Empathy and self-compassion\n61. Tarot card reading for beginners\n62. Journaling for stress relief\n63. Basic gardening tips\n64. Baking bread from scratch\n65. Knitting for beginners\n66. Choosing indoor plants that improve air quality\n67. Cocktail making 101\n68. Feng shui for your home office\n69. Waste reduction tips for the home\n70. Packing for a travel adventure\n71. Book club\n72. Organizing your home office\n73. Dressing for your body type\n74. Finding a hobby that brings you joy\n75. Designing a t-shirt\n\n\n",{"__typename":2418,"id":5577,"heading":5578,"paragraph":5579,"callToAction":5580},"145117147","Engage your team","Host engaging meetings and events with Livestorm",{"id":5581,"slot":311,"slug":5582},"32390132","#form-demo",{"id":5584,"__typename":811,"text":5585},"145117148","### 11 Professional skills lunch and learn series ideas\n\nInviting industry experts, [guest speakers](https://livestorm.co/webinar-glossary/guest-speaker), or certified trainers to lead a virtual lunch and learn on professional skills is a great way to help your team grow. Developing professional skills is a continuous process that does not happen overnight.\n\nHere are examples of professional skills staff luncheon ideas for [virtual learning](https://livestorm.co/resources/guides/what-is-virtual-learning):\n\n\n\n**1**. Emotional intelligence in the workplace\n**2**. Diversity and cultural awareness\n**3**. Teamwork and collaboration\n**4**. Giving and receiving feedback\n**5**. How to delegate tasks effectively\n**6**. Internal communication tools and process improvement\n**7**. Effective networking\n**8**. Creating positive team dynamics\n**9**. Public speaking and presentation skills\n**10**. Active listening\n**11**. Ability to work independently\n\n\n### 11 Time management topics for a virtual lunch meeting",{"id":5587,"__typename":833,"image":5588},"122876789",{"id":5589,"alt":5590,"height":5591,"url":5592,"width":5593},"47407569","Time management topics for virtual lunch meeting",470,"https://livestorm.imgix.net/1127/1658778129-02_time-management.jpeg",794,{"id":5595,"__typename":811,"text":5596},"122876790","Feeling overwhelmed about meeting deadlines, organizing and prioritizing tasks, avoiding distractions, and procrastination are always a challenge. Also, attending [virtual town hall meetings](https://livestorm.co/blog/host-virtual-town-hall-meeting), [all-hands meetings](https://livestorm.co/blog/host-all-hands-meeting), and events can make it feel like there is not enough time in a day!\n\nLearning how to make the most of time can help employees be productive at work and in their personal lives. If your team is struggling with time management, here are some examples of time management lunch and learn topics you can explore:\n\n**12**. Managing and meeting deadlines\n**13**. Staying organized at work\n**14**. Multitasking in the workplace\n**15**. Effectively using a calendar\n**16**. Eliminating time wasters at work\n**17**. Creating a daily/weekly/monthly schedule\n**18**. Setting goals\n**19**. Making the most of time management tools\n**20**. Taking breaks\n**21**. Asking for help when needed\n**22**. Techniques to minimize distractions\n\n\n### 8 Staff luncheon ideas for developing digital skills \n\nFrom emails to spreadsheets to project management tools, using digital platforms and applications is integral. Helping employees explore the [internal workings](https://livestorm.co/resources/guides/internal-communication-strategy) of the company's technology, department software, and more can empower them to use these tools more effectively.\n\n**23**. Email etiquette and making the most of Google Suite\n**24**. Using social media for your personal and professional network\n**25**. Simple website coding\n**26**. Creating presentations\n**27**. Cybersecurity in the workplace\n**28**. Password management\n**29**. Basic photo and video editing\n**30**. Walk-through of management software\n\n### 11 Personal development virtual lunch topic ideas\n\nLunch and learns for personal development can help employees grow in their careers and feel more fulfilled in their lives. Building a positive mindset, developing healthy habits, and managing stress are all important aspects of personal development.\n\n**31**. Setting and achieving goals\n**32**. Building self-confidence\n**33**. Overcoming procrastination\n**34**. Improving communication skills\n**35**. Eliminating negative thinking\n**36**. Learning to accept criticism \n**37**. Managing stress\n**38**. Developing a growth mindset\n**39**. Building positive relationships\n**40**. Dealing with failure\n**41**. Discovering visual thinking\n \n\n### 12 Social responsibility and sustainability ideas for virtual lunch and learn\n\nCompanies are increasingly focused on social responsibility and sustainability, and employees play an important role in this. From reducing waste to conserving energy, there are many things employees can do to make a difference. Helping your team learn about social responsibility and sustainability is a great way to engage them in these important topics.\n\n**42**. Diversity and inclusion in the workplace\n**43**. Unconscious bias\n**44**. Climate change and sustainability\n**45**. Animal welfare in the workplace\n**46**. Philanthropy and volunteering\n**47**. Political activism in the workplace\n\n\n### 13 lunch and learn ideas for (employee) health and wellness",{"id":5598,"__typename":833,"image":5599},"122876791",{"id":5600,"alt":5601,"height":5602,"url":5603,"width":1487},"47407570","Lunch and learn ideas for (employee) health and wellness",422,"https://livestorm.imgix.net/1127/1658778155-03_health-and-wellness.jpeg",{"id":5605,"__typename":811,"text":5606},"122876792","A healthy body and mind are essential for a productive and fulfilling life. From exercising to eating right, there are many things employees can do to improve their health and wellbeing. Virtual lunch and learns on health and wellness can help employees understand the importance of taking care of themselves and offer tips on how to do so.\n\n**48**. Creating a fitness routine that works for you\n**49**. Quitting unhealthy habits\n**50**. Cooking class for beginners\n**51**. Taking care of your mental health\n**52**. Dealing with stress in a healthy way\n**53**. Finding time for self-care\n**54**. Creating boundaries\n**55**. Avoiding burnout by eating healthy at work\n**56**. Guided meditation practice\n**57**. Sleep and mindfulness\n**58**. Supporting a co-worker with depression or anxiety\n**59**. Identifying stress triggers\n**60**. Empathy and self-Compassion\n\n\n### 15 Fun lunch and learn ideas for remote team-building activities",{"id":5608,"__typename":833,"image":5609},"122876793",{"id":5610,"alt":5611,"height":5612,"url":5613,"width":5614},"47407571","Fun lunch and learn ideas for remote team-building activities",525,"https://livestorm.imgix.net/1127/1658778176-04_fun-lunch-and-learn-ideas.jpg",700,{"id":5616,"__typename":811,"text":5617},"122876794","Not all virtual lunch and learns have to be serious! Take a break from work to have some fun so employees have a chance to relax and recharge. There are many ways to make a virtual lunch and learn enjoyable for everyone, from learning about different cultures to playing trivia.\n\nHere are some creative lunch and learn ideas:\n\n**61**. Tarot card reading for beginners\n**62**. Journaling for stress relief\n**63**. Basic gardening tips\n**64**. Baking bread from scratch\n**65**. Knitting for beginners\n**66**. Choosing indoor plants that improve air quality\n**67**. Cocktail making 101\n**68**. Feng shui for your home office\n**69**. Waste reduction tips for the home\n**70**. Packing for a travel adventure\n**71**. Book club\n**72**. How improv comedy skills can help you communicate\n**73**. What our pets say about us\n**74**. Finding a hobby that brings you joy\n**75**. Designing a t-shirt\n\n\n## How do you host an effective virtual lunch and learn?\n\nA virtual lunch and learn is a great way to build relationships between remote teams. But they need to be engaging and different from other business meetings.\n\nFirst, you need a [virtual meeting](https://livestorm.co/resources/guides/virtual-meetings) platform like Livestorm. With Livestorm you can make the most of engagement features like polling, Q&A, and breakout rooms to host highly interactive lunch and learn [webinars](https://livestorm.co/resources/guides/what-is-a-webinar). Get your teams involved with two-way communication, fun icebreakers, and growth mindset activities. \n\nAsking for feedback and circulating a survey at the end of each session is a great way to get employees’ opinions on what they liked, didn’t like, and what they want to see in the next virtual lunch and learn. All of these come as a package when you use a video engagement platform like Livestorm.\n\n\n## Frequently asked questions about virtual lunch and learn sessions\n\n\n### What is a virtual lunch and learn?\n\nA virtual lunch and learn is an online meeting or seminar that employees can attend, which includes a presentation from a speaker about a chosen topic, followed by a question and answer session, and may involve group activities or participation. \n\n\n### What do you do in a virtual lunch and learn? \n\nIn a virtual lunch and learn, employees get together to facilitate a culture of learning and knowledge-sharing for team development, creating awareness, or simply for fun. \n\n\n### How do you make a virtual lunch and learn interesting? \n\nTo make a virtual lunch and learn interesting, it is important to have employees engaged and participating with features like breakout rooms, polls, and Q&A sessions. Livestorm makes it easy to do all of this in one place. \n\n\n### How do you host a virtual lunch on Zoom? \n\nTo host a virtual lunch on Zoom, first, choose a topic for the session, then set a time and date for the meeting, send an initiation to those involved, and meet up virtually.",{"id":5619,"alt":5620,"height":1778,"url":5621,"width":2006},"47407590","75 Virtual Lunch and Learn Topics for Your Team in 2022","https://livestorm.imgix.net/1127/1658779145-75-virtual-lunch-and-learn-topics-for-your-team-in-2022.jpg","2022-08-02",[],"Organizing a virtual lunch and learn is easy with Livestorm. Learn more about the benefits of hosting a virtual lunch and learn, and explore our 75 topics for your next event.",[5626],{"id":5627,"contentData":5628},"122876831",{"@context":1143,"@type":1144,"mainEntity":5629},[5630,5634,5638,5642,5646],{"@type":1147,"name":5631,"acceptedAnswer":5632},"How do you host an effective virtual lunch and learn?",{"@type":1150,"text":5633},"A virtual lunch and learn is a great way to build relationships between remote teams. But they need to be engaging and different from other business meetings.First, you need a virtual meeting platform like Livestorm. With Livestorm you can make the most of engagement features like polling, Q&A, and breakout rooms to host highly interactive lunch and learn webinars. Get your teams involved with two-way communication, fun icebreakers, and growth mindset activities. Asking for feedback and circulating a survey at the end of each session is a great way to get employees’ opinions on what they liked, didn’t like, and what they want to see in the next virtual lunch and learn. All of these come as a package when you use a video engagement platform like Livestorm.",{"@type":1147,"name":5635,"acceptedAnswer":5636},"What is a virtual lunch and learn?",{"@type":1150,"text":5637},"A virtual lunch and learn is an online meeting or seminar that employees can attend, which includes a presentation from a speaker about a chosen topic, followed by a question and answer session, and may involve group activities or participation.",{"@type":1147,"name":5639,"acceptedAnswer":5640},"What do you do in a virtual lunch and learn?",{"@type":1150,"text":5641},"In a virtual lunch and learn, employees get together to facilitate a culture of learning and knowledge-sharing for team development, creating awareness, or simply for fun.",{"@type":1147,"name":5643,"acceptedAnswer":5644},"How do you make a virtual lunch and learn interesting?",{"@type":1150,"text":5645},"To make a virtual lunch and learn interesting, it is important to have employees engaged and participating with features like breakout rooms, polls, and Q&A sessions. Livestorm makes it easy to do all of this in one place.",{"@type":1147,"name":5647,"acceptedAnswer":5648},"How do you host a virtual lunch on Zoom?",{"@type":1150,"text":5649},"To host a virtual lunch on Zoom, first, choose a topic for the session, then set a time and date for the meeting, send an initiation to those involved, and meet up virtually.","75 Virtual Lunch and Learn Topics for Your Team",{"id":5652,"alternativeVersions":5653,"_locales":5660,"_publishedAt":5661,"_updatedAt":5662,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":5663,"blogPostAuthor":5665,"cluster":5667,"content":5676,"coverImage":36,"coverWithImgix":5752,"bottomContentOffer":166,"date":2229,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":5756,"relatedPillarPage":166,"seoDescription":5757,"sidebarContentCard":166,"structuredData":5758,"subtitle":5757,"title":5799,"slug":5657},"114294200",[5654,5656,5658],{"locale":2060,"value":5655},"vorteile-virtuelle-interviews",{"locale":756,"value":5657},"advantages-virtual-interviews",{"locale":2065,"value":5659},"ventajas-entrevistas-virtuales",[756,2065,2060],"2025-07-02T17:49:11+02:00","2025-07-02T17:49:10+02:00",[5664],{"id":1301,"name":694,"slug":695},{"id":2076,"avatar":5666,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":5538,"bottomContentCardCtaTitle":5539,"bottomContentCardText":5540,"bottomContentCardTitle":5541,"displayCustomerLogoSection":493,"headerCtaText":5542,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":5668,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":5669,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":5670,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":5559,"title":5560,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":5546,"trackName":32,"trackNameFallback":5547,"backgroundImage":5671,"coMarketing":166,"ebook":5672,"image":5673,"resourceType":5674,"shortDescription":5557,"slug":5558,"title":5547},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5550},{"id":5552,"alt":5553,"height":564,"url":5554,"width":551},{"id":1339,"color":394,"cta":800,"icon":5675,"name":554},{"id":410,"name":411},[5677,5680,5683,5689,5692,5700,5703,5706,5713,5716,5722,5725,5732,5735,5741,5744,5749],{"id":5678,"__typename":811,"text":5679},"TlOoa1kKRxCHkTtTJwavBw","If you’re struggling to attract the best candidates or provide them with a positive hiring experience, conducting video interviews could be a key factor in your success as a hiring team.\n\nBut before you adopt this format, it's important to know how to navigate them successfully, whether you typically host one-on-one meetings or group interviews.\n\nIn this article, we'll look at the advantages and disadvantages of online interviews and share tips to help hiring managers and interviewees alike make a good first impression.\n\n\n## What are virtual interviews?\n\nVirtual interviews are face-to-face interviews conducted online instead of in person, typically over a video call. Most hiring managers hold virtual job interviews via [video conferencing](https://livestorm.co/resources/guides/what-is-video-conferencing) software like Livestorm, Skype, Zoom, or Google Meet.",{"id":5681,"__typename":811,"text":5682},"UCi_fVuIQPiZDIQ_5QK1gg","## **Advantages** of virtual interviews\n\nVirtual interviews are now so popular that many businesses choose to make new hires without any in-person meetings at all. Here are some of the main reasons why employers prefer video interviews.\n* Reduces time-to-hire\n* Greater scheduling flexibility\n* Fewer delays or cancellations\n* Easy to include team members in the interview\n* Allows for a bigger pool of candidates\n* You can share the interview with other decision-makers\n* You can use multimedia\n* Saves on costs\n\n\n### **Reduces time-to-hire**\n\n**Virtual interviews often accelerate the hiring process.** They make scheduling simpler, and they make it easier for employers and recruiters to reach out to long-distance candidates.\n\nFor many organizations, time-to-hire is a crucial metric. By hiring quickly, you can limit lost opportunities and save on recruitment costs.\n\n\n### **Greater scheduling flexibility**\n\nMany job candidates have personal and professional obligations that place limits on their availability. However, these obligations present less of an issue for video interviews.\n\nFor example, you’ll probably find that most in-person candidates request lunchtime or end-of-day interviews. Alternatively, they may have to take a day off work, which they may struggle to organize at short notice.\n\nWith a virtual interview, though, candidates are far more flexible. This makes it much easier to schedule all your interviews for a role over a shorter period of time.",{"id":5684,"__typename":833,"image":5685},"114294305",{"id":5686,"alt":5687,"height":1776,"url":5688,"width":1778},"46249349","virtual interview handshake","https://livestorm.imgix.net/1127/1649174859-pexels-fauxels-3184465.jpg",{"id":5690,"__typename":811,"text":5691},"114294306","### **Fewer delays or cancellations**\n\nJust as video conferencing interviews simplify the scheduling process, they also make it easier for candidates to stick to dates and times. Candidates won't have to deal with traffic delays or other inconveniences.\n\nPlus, hiring managers and candidates alike can conduct interviews from home, making it simpler to avoid timing issues.\n\n\n### **Easy to include team members in the interview**\n\nIf you have a lot of internal stakeholders taking part in the interview process, you’ll know that often one or two have to drop out, which brings inconsistency to the hiring process.\n\nWith the flexibility of virtual interviews, there are fewer occasions where that’s necessary. It's fairer to candidates, and it means you don’t have to go through the process of reporting how an interviewee performed.\n\n\n### **Allows for a bigger pool of candidates**\n\nIf you’re looking far afield to fill your role, you may be frustrated by fantastic candidates who aren’t willing to undertake a long trip for an interview when there’s no guarantee they’ll get the job.\n\nWith a virtual interview, your department doesn’t have to pay for a flight or other travel expenses, and your fantastic candidate can still be in contention for the position.\n\n\n### **You can share the interview with other decision-makers**\n\nRecording a video conferencing interview is infinitely more straightforward than recording an in-person one, and there are a number of reasons to do so.\n\nWith the candidate’s permission, you can share interview replays with other decision-makers in the hiring process. Also, you can review interviews (especially helpful if you’re not a great notetaker) and compare specific responses to key questions across different candidates.\n\nAnother great reason to record your interviews is to review and provide feedback on the performance of interviewees. If someone in the hiring team is particularly strong in one aspect of how they conduct interviews, why not share a recording to demonstrate what they do so well?\n\n\n### **You can use multimedia**\n\nWhen you use the [best video conferencing software](https://livestorm.co/blog/choose-best-video-conferencing-software), including multimedia as part of your interviews is incredibly easy. You can share graphs and tables for technical questions, videos for situational questions, and images or PDFs for brain teaser questions.",{"id":5693,"__typename":833,"image":5694},"114294307",{"id":5695,"alt":5696,"height":5697,"url":5698,"width":5699},"44133471","Livestorm Advantages of virtual interviews, with the Interviewee watches multimedia",5304,"https://livestorm.imgix.net/1127/1646682906-pexels-mikhail-nilov-7681683.jpg",7952,{"id":5701,"__typename":811,"text":5702},"114294308","### **Saves on costs**\n\nWhen you don't need to schedule a round of in-person interviews, you can save on travel costs. You can also speak to long-distance candidates who might otherwise be put off interviewing, avoid delays and cancellations, and reduce time-to-hire. \n\nAll of these factors bring down costs and save time, giving you a better chance of getting the best candidate for the role.\n\n\n## **Disadvantages** of video conferencing interviews\n\nAs helpful as virtual interviews are, they may pose some problems. Here are some of the most common issues with this interview format.\n\n\n### **You need the right video conferencing platform**\n\nYou can’t have an efficient, consistent round of virtual interviews if you’re not using the right [online meeting platform](https://livestorm.co/blog/best-online-meeting-apps). **You should be able to set up and start calls without any hassle, and interviewees shouldn’t have any problems joining a call.** \n\nThe right platform should be browser-based, so that interviewees don't have to download an app before joining the call. It should also handle call recording seamlessly so you can share the interview with other members of your team.\n\n\n### **Connectivity issues**\n\nBoth interviewees and hiring managers need a reliable internet connection. Otherwise, you could have an interrupted call with lag or frozen images. If the call results in connectivity issues, you may have to reschedule.\n\n\n### **Background noise or distractions**\n\nInterviewees sometimes struggle to find a quiet space if they’re attending a virtual interview from home. This can affect their ability to perform well during your call. Also, it could affect your ability to fully assess the candidate.\n\n\n### **Candidates miss out on a sense of the company culture**\n\nYou can’t give candidates a feel for your working environment when you're [working remotely](https://livestorm.co/resources/guides/remote-work) in the same way as with an in-person interview. \n\nWalking into an office for their interview, a candidate can immediately pick up on stress levels, check out the workplace layout, or observe how the team communicates with each other. For some candidates, this could be enough to convince them this is the best place for them.\n\n\n### **You could both be missing non-verbal cues**\n\nWhether it’s a firm handshake, steady eye contact, how they dress, or subtle tells in their body language, there are many kinds of non-verbal cues that can give you insights into a person’s personality. These cues can hint at their confidence or hesitance.\n\nVideo interviews come very close. But they’re not the same as meeting someone in person. In many cases, this is as important for interviewees as it is for interviewers.\n\n\n## Livestorm for efficient virtual interviews and faster time-to-hire\n\nVideo conferencing interviews are **fantastic for reducing time-to-hire and getting the best candidate for the role.** They also make organizing interviews easier, and reduce the number of cancellations and delays.\n\nBut you could miss out on the benefits of video interviews without best video conferencing platform. Livestorm is user-friendly, browser-based, and complete with [engagement features](https://livestorm.co/features) like built-in chat, multimedia sharing, and unlimited replays.\n\nThat isn't all. Once the hiring process is complete, Livestorm can also support your [employee onboarding process](https://livestorm.co/resources/guides/employee-onboarding-process) and training sessions along with virtual meetings and video conferencing.",{"id":5704,"__typename":811,"text":5705},"NXWKEiVoT2Wh3In92lG_Xg","## How to **prepare for a virtual interview**\n\nFrom testing your equipment to preparing your answers, there are many aspects you can plan in advance. Use these tips to prepare for your virtual interview.\n\n### 1. Know how to meet expectations\n\n**As a candidate, you might be required to bring a presentation or even solve a problem on the spot.** Find out what's expected of you by asking the interviewer ahead of time.\n\nFor example, if you've applied for a more technical role, the interviewer might want to see a demo of your skills and assess how you perform under pressure.\n\n### 2. Prepare answers to common questions\n\nFor candidates, researching the company and the role will give you a better understanding of what to expect from the interview. Review the job posting and highlight any key responsibilities or qualifications.\n\nPrepare answers to common interview questions, such as: \n\n* What do you understand about the role/company?\n* What are your strengths and weaknesses? \n* What’s your previous job experience?\n* Why are you interested in this role?\n\n**Remember that your interviewer might be on a time crunch, so keep your answers focused.** If you’re worried about taking up too much time on one question, touch base and ask “would you like me to elaborate on that?”",{"id":5707,"__typename":833,"image":5708},"VDqbh8wTQciR-3YJKJvKxA",{"id":5709,"alt":5710,"height":220,"url":5711,"width":5712},"48594436","job seeker using virtual interview tips","https://livestorm.imgix.net/1127/1665666955-person-being-interviewed-by-multiple-interviewers_3_11zon_3_11zon.jpg",768,{"id":5714,"__typename":811,"text":5715},"DFaZKfgYQWaLSskbobX6xQ","### 3. Perfect your video call setup\n\nOne of the advantages of virtual interviews is that you can control your environment. Wherever you choose to do your interview — at home, in a cafe, or in a library — **find a place where you won't be interrupted**. \n\nKeep everything you need for the interview within reach, such as a notebook, a pen, your resume, and the job posting. Make sure your laptop is fully charged or plugged in.\n\n### 4. Set up camera and lighting\n\n**Position the camera at eye level, or use a laptop stand to prop it up if necessary. Avoid having the sun behind you, as this might make it difficult to see your face.** Built-in cameras aren't always the best quality. Instead, go for [video conferencing cameras](https://livestorm.co/blog/top-6-video-conferencing-cameras) with clear, high-definition video.\n\nLighting is just as important as camera placement. Avoid having a light source behind you, as this will cause your face to appear in shadow. Sit facing a window for natural lighting. **If you're looking for a remote job that frequently demands video calls, research the best [lights for video conferencing](https://livestorm.co/blog/best-lights-for-video-conferencing).**\n\n### 5. Make sure you have a stable WiFi connection\n\n**Whether you're attending the interview call from home or in a public space, you'll want to test your internet connection beforehand.** Simply run a speed test to see if your upload and download speeds are high enough.\n\nClose any tabs or programs that might use up bandwidth, such as video streaming services. Have a backup plan, like a mobile hotspot, in case your WiFi connection cuts out during the interview.\n\n### 6. Choose a background \n\nA professional or neutral background is always a good choice. You want the interviewer to focus on you, not your surroundings. Avoid clutter, TV screens, or anything that might be a distraction.\n\nBut if you're applying for a creative role, adding your personality to your background can be a great way to stand out. For example, bookshelves and houseplants can be good conversation starters to help the interviewer get to know you better.\n\nIf you don’t have the perfect setting, the [best background for video conferencing](https://livestorm.co/blog/best-background-video-conferencing) is virtual. Livestorm’s [virtual background library](https://livestorm.co/virtual-background-library) is complete with different images to suit different occasions — or you can upload your own.",{"id":5717,"__typename":833,"image":5718},"GpC8rGckQBmliZvSt196-w",{"id":5719,"alt":5720,"height":3402,"url":5721,"width":899},"48434619","virtual interview backgrounds","https://livestorm.imgix.net/1127/1664198028-blurred-virtual-backgrounds-blog-2022.png",{"id":5723,"__typename":811,"text":5724},"JiBEmiHQQUeBcZ2_zg2-Jg","### 7. Test your headphones and mic\n\nAn echo or background noise can be very off-putting for the person on the other end. **Avoid using your computer's built-in microphone and speakers if possible.**\n\nInvest in a good pair of headphones with a noise-canceling mic. Getting the right portable gear is crucial for [remote work](https://livestorm.co/blog/remote-working-experts-tips). This adds an extra layer of professionalism and helps avoid any potential technical issues.\n\n### 8. Check which platform your call will be hosted on \n\nMost virtual job interviews happen over [online meeting software](https://livestorm.co/online-meeting-software) like Livestorm, Zoom, or Skype. While most are browser-based, some might require you to download an app.\n\nCreate an account on the platform ahead of time and test it out with a friend or family member. **Familiarize yourself with the interface, features like screen and media sharing, compatibility with your device, and any potential glitches.**\n\n## Tips for a **successful virtual interview**\n\nWhile getting your tech sorted is essential prior to your interview, how you present and conduct yourself is just as important. Here are our tips for acing a virtual interview.\n\n### 9. Dress appropriately\n\nWhile you might be interviewing from the comfort of your home, it's important to look presentable. Pajamas or athleisure wear won't convey the professionalism you want to exude. Identify [what to wear for an interview](https://livestorm.co/blog/what-to-wear-interview) just as you would for an in-person interview, but pay attention to colors that work well on camera.\n\n**If you set up a virtual background, consider how your outfit complements the color palette to make you [look good in the video call](https://livestorm.co/blog/how-to-look-better-video-call).** Clashing patterns or loud prints can be distracting, so it's best to stick with solid colors.\n\n### 10. Use visual reminders\n\nThere's nothing worse than an awkward silence during an interview. Use visual reminders like post-its if you blank out or need a little help to keep the conversation flowing. Write down key points you want to hit, such as discussing your experience or why you're excited about this particular role.",{"id":5726,"__typename":833,"image":5727},"AzV8cHu_QAiZGCC2oiInOQ",{"id":5728,"alt":5729,"height":5730,"url":5731,"width":3625},"48594440","Remember tips for acing a virtual interview using sticky notes",510,"https://livestorm.imgix.net/1127/1665667008-post-it-notes-on-laptop_4_11zon_4_11zon.jpg",{"id":5733,"__typename":811,"text":5734},"KJxzXMbpTqucEcQg7S3gPA","### 11. Answer the question\n\nGet to the point quickly, and then elaborate with examples. If you're not sure how to answer a question, take a moment to collect your thoughts before responding.\n\nOr, if you feel like you’ve gone off-topic, you can double-check the question with your interviewer and give a quick summary of the important points.\n\n### 12. Ask if you can share your screen\n\n**If you're asked to talk about a specific project or experience, showcasing your work with a screen share can impress your interviewer.** This will give them a better sense of how you can lead a conversation, present your ideas, and think on your feet.\n\n### 13. Use the mute button if you need to\n\nWhether you want to sip some water, clear your throat, or take a break to relieve some nerves, don't be afraid to mute yourself.\n\nOnce you're ready to jump back in, unmute so you can continue the conversation. Remember that your interview is probably being recorded, so any fidgeting or other background noise will be picked up. \n\n### 14. Request a link to the recording\n\nThere's no better way to judge your performance than to watch it back. Some virtual interview platforms like Livestorm send automated recordings to attendees, so check your inbox for any overlooked emails. \n\nIf you don’t see a recording, reach out to your interviewer and request one. This will allow you to go back, listen, and reflect on how you did. If there are any areas you feel you could improve on, make a note for next time.\n\n## Virtual **group interview tips**\n\nWhile a one-on-one interview is nerve-wracking enough, a group interview can add an extra layer of stress. By following these virtual job interview tips, you can stay calm and stand out. \n\n### 15. Use the “raise a hand” feature\n\nIn a video call, it can be difficult to tell when someone is trying to speak. To avoid interrupting or talking over others, use the “raise hand” feature in your video conferencing software. This will notify the interviewer that you have something to say and allow them to unmute you when it's your turn to speak. \n\n### 16. Avoid staying on mute for the entire interview\n\nShow your enthusiasm for the role by participating in the conversation. Unmuting yourself to ask a question or make a point will let the interviewer know you're engaged and interested. \n\n### 17. Stick to the script\n\nWhen you're in a group, it can be easy to get sidetracked. Someone might monopolize the conversation or go off on a tangent, making it difficult to stay focused. Keep your responses relevant to the question and avoid getting distracted by other topics.\n\n### 18. Ask questions\n\nAn interview is a two-way street. This is your chance to learn more about the company, team, and role you're interviewing for. Come prepared with at least three questions to ask at the end of the interview.\n\nWith video conferencing software like Livestorm, you can also leave your questions in the questions tab to avoid interrupting the flow of conversation.",{"id":5736,"__typename":833,"image":5737},"DUjjF4gDRbG1fgA1JkiPvA",{"id":5738,"alt":5739,"height":3402,"url":5740,"width":899},"47270813","Using Livestorm’s webinar platform to engage attendees with a live Q&A. Source: Livestorm","https://livestorm.imgix.net/1127/1657703636-question-and-answer-blog-2022.png",{"id":5742,"__typename":811,"text":5743},"114294225","### 19. Follow up with a thank-you note\n\nOnce the interview is over, send a follow-up email to thank your interviewer for their time. This is also an opportunity to restate your interest in the role and reiterate why you would be a good fit.\n\nSending a thank-you note is a small gesture that can go a long way. It's an extra step that helps you stand out from the other candidates.",{"__typename":2418,"id":5745,"heading":5746,"paragraph":5747,"callToAction":5748},"146164846","Scale your hiring process","Source the best candidates and hire at scale with Livestorm",{"id":64,"slot":65,"slug":66},{"id":5750,"__typename":811,"text":5751},"146164847","## Frequently asked questions about virtual interviews\n\n### How do you stand out in a virtual interview?\n\nYou stand out in a virtual interview by being prepared. Test your technology out ahead of time, make sure you have a good virtual interviewing setup, and place visual clues around your webcam so you don’t forget important points. Don’t be afraid to ask interviewers to repeat or clarify questions, and come armed with questions of your own.\n\n### How do you introduce yourself in a virtual interview?\n\nIntroduce yourself in a virtual interview with a brief personal summary, such as your name, current role, and years of experience, followed by a question for the interviewer or about the company.\n\n### What should you not do in a virtual interview?\n\nYou shouldn’t stay muted the entire time, interrupt others, or talk over others. You should also avoid getting sidetracked, monopolizing the conversation, or going off on tangents. Instead, focus on the question at hand and be sure to leave time for questions at the end.\n\n### What are the benefits of holding video conferencing interviews online?\n\nSome of the main advantages of having video conferencing interviews are that they reduce time-to-hire, save costs, and make it easy to share and review interviews with other members of the team.\n\n\n### What are the drawbacks of holding virtual interviews online?\n\nThe main issue with video interviews is candidates can’t sense what the working environment is like. Also, you need a [user-friendly video conferencing platform](https://livestorm.co/) or candidates might struggle to join the call or experience other technical difficulties. \n\n\n### How do you hold an interview online?\n\nHere are some of the main points to remember when conducting a video interview:\n\n* Have a clear understanding of the job requirements.\n* Make sure you know how to use the video conferencing software, which will ideally be user-friendly and browser-based.\n* Prepare questions carefully and use multimedia for a range of different question types.",{"id":5753,"alt":5754,"height":4080,"url":5755,"width":4082},"43917755","A woman being virtually interviewed by an employer for a position using Livestorm","https://livestorm.imgix.net/1127/1646412567-pexels-anna-shvets-3727459.jpg",[],"Learn what to do and what not to do with 19 virtual interview tips. Get clear on the advantages and disadvantages of online interviews.",[5759],{"id":5760,"contentData":5761},"114294457",{"@context":1143,"@type":1144,"mainEntity":5762},[5763,5767,5771,5775,5779,5783,5787,5791,5795],{"@type":1147,"name":5764,"acceptedAnswer":5765},"What to expect from a virtual interview?",{"@type":1150,"text":5766},"A virtual job interview is much like a face-to-face one, with a few key differences. Here are a few virtual job interview tips: The interviewer might be recording the interview, Technical difficulties are more common, You could be interviewed by more than one person, The interview may be shorter than expected.",{"@type":1147,"name":5768,"acceptedAnswer":5769},"What are the questions asked in a virtual interview?",{"@type":1150,"text":5770},"Researching the company and the role you're applying for will give you a better understanding of what to expect from the interview. Review the job posting and highlight any key responsibilities or qualifications: Prepare answers to common interview questions, such as: What do you understand about the role/company? What are your strengths and weaknesses? What’s your previous job experience? Why are you interested in this role? Remember that your interviewer might be on a time crunch, so keep your answers focused. If you’re worried about taking up too much time on one question you can touch base and ask “would you like me to elaborate on that?”.",{"@type":1147,"name":5772,"acceptedAnswer":5773},"How do you introduce yourself in a virtual interview?",{"@type":1150,"text":5774},"Introduce yourself in a virtual interview with a brief personal summary, such as your name, current role, and years of experience, followed by a question for the interviewer or about the company.",{"@type":1147,"name":5776,"acceptedAnswer":5777},"What should you not do in a virtual interview?",{"@type":1150,"text":5778},"You shouldn’t stay muted the entire time, interrupt others, or talk over others. You should also avoid getting sidetracked, monopolizing the conversation, or going off on tangents. Instead, focus on the question at hand and be sure to leave time for questions at the end.",{"@type":1147,"name":5780,"acceptedAnswer":5781},"How do you stand out in a virtual interview?",{"@type":1150,"text":5782},"You stand out in a virtual interview by being prepared. Test your technology out ahead of time, make sure you have a good virtual interviewing setup, and place visual clues around your webcam so you don’t forget important points. Don’t be afraid to ask interviewers to repeat or clarify questions, and come armed with questions of your own.",{"@type":1147,"name":5784,"acceptedAnswer":5785},"What are virtual interviews?",{"@type":1150,"text":5786},"Virtual interviews, also known as video conferencing interviews, are face-to-face interviews conducted online instead of in person. There are lots of advantages to virtual interviews, including convenience, a faster hiring process, and lower costs. We discuss these and more, below.",{"@type":1147,"name":5788,"acceptedAnswer":5789},"What are the benefits of holding video conferencing interviews online?",{"@type":1150,"text":5790},"Some of the main advantages of having video conferencing interviews are that they reduce time-to-hire, save costs, and make it easy to share and review interviews with other members of the team.",{"@type":1147,"name":5792,"acceptedAnswer":5793},"What are the drawbacks of holding virtual interviews online?",{"@type":1150,"text":5794},"The main issue with video interviews is candidates can’t sense what the working environment is like. Also, you need a user-friendly video conferencing platform or candidates might struggle to join the call or experience other technical difficulties.",{"@type":1147,"name":5796,"acceptedAnswer":5797},"How do you hold an interview online?",{"@type":1150,"text":5798},"Here are some of the main points to remember when conducting a video interview: Have a clear understanding of the job requirements, Make sure you know how to use the video conferencing software, which will ideally be user-friendly and browser-based, Prepare questions carefully and use multimedia for a range of different question types.","Virtual Interview Advantages and Disadvantages (+19 Tips)",{"id":5801,"alternativeVersions":5802,"_locales":5810,"_publishedAt":5811,"_updatedAt":5812,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":5813,"blogPostAuthor":5815,"cluster":5817,"content":5824,"coverImage":36,"coverWithImgix":5925,"bottomContentOffer":166,"date":5926,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":5927,"relatedPillarPage":166,"seoDescription":5928,"sidebarContentCard":166,"structuredData":5929,"subtitle":5928,"title":5954,"slug":5804},"Ye7bl8cPTLCkjGZcU-xHRQ",[5803,5805,5806,5808],{"locale":2060,"value":5804},"webinar-marketing",{"locale":756,"value":5804},{"locale":2065,"value":5807},"marketing-webinar",{"locale":759,"value":5809},"marketing-webinaire",[756,759,2065,2060],"2025-07-02T17:48:19+02:00","2025-07-02T17:48:18+02:00",[5814],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":5816,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":5818,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":5819,"coMarketing":493,"ebook":5820,"image":5821,"resourceType":5822,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":5823,"name":554},{"id":410,"name":411},[5825,5828,5833,5836,5839,5845,5848,5850,5853,5860,5863,5865,5868,5875,5878,5886,5889,5896,5899,5906,5909,5917,5920,5922],{"id":5826,"__typename":811,"text":5827},"OpIMDVHTQaa2XiBaxwgNLg","You've organized an exciting webinar, decided on a timely topic, secured speakers, and set a date. The only thing missing? A webinar marketing strategy to give your event the attention it deserves.\n\nTo host a successful webinar, you need a plan to promote your event, secure registrations, and meet key goals. We'll walk through how to create a strategy and share five webinar marketing tactics to improve outcomes.",{"__typename":5829,"id":5830,"title":5831,"content":5832},"MoleculeDefinitionRecord","NYzEdxDfTkipdxYVOlqVJA","Key takeaways","* Webinar promotion typically starts several weeks before the online event is scheduled to happen.\n* Marketers often include multiple channels in their digital marketing strategy, mainly email and social media.\n* Webinar marketing doesn't end when the event does. Send follow-up emails and measure results afterward.",{"id":5834,"__typename":913,"youtubeLink":5835},"Rya8dOK3Rwu-odtcCQTPfA","https://www.youtube.com/embed/S_bwlWWFqZU",{"id":5837,"__typename":811,"text":5838},"SHYPY9DXQ_KdXKh9YK0rTw","## What does webinar marketing involve?\n\nWebinar marketing is a strategy that focuses on promoting virtual events to meet goals like increasing registration, improving brand awareness for the host or partners, and generating leads. To meet these goals, [marketing teams](https://livestorm.co/teams/marketing) use tactics like email marketing, social media marketing, and content marketing.\n\n\n\nA successful [marketing strategy](https://livestorm.co/blog/b2b-marketing-strategies) is important for:\n\n\n\n* **Attracting more viewers**: When more of your target audience knows about the webinar, you can expect more signups.\n* **Engaging customers**: The more attendees you attract, the more you can use [webinars](https://livestorm.co/resources/guides/what-is-a-webinar) to interact with prospects and customers in real time via live chat and Q&A sessions.\n* **Increasing brand authority**: Webinars are ideal for sharing exclusive knowledge and organizing thought leadership events, both of which can boost brand authority.\n* **Building a webinar funnel**: Your webinars don't have to be one-time efforts. Instead, [create a webinar funnel](https://livestorm.co/blog/create-a-webinar-funnel) that generates leads and guides viewers toward a conversion.\n\n\n## How to create a webinar marketing strategy\n\nUse these steps to develop a strategy to promote your webinar.\n\n\n### Establish goals for the webinar\n\nFirst, decide on the objectives you want the event to achieve. To set goals, get clear on why you're hosting the event in the first place. For example, you may want to:\n\n\n\n* **Educate prospects**: Teach potential customers about your product or service via an in-depth tutorial or walkthrough.\n* **Improve lead generation**: Attract your [ideal customer profile](https://livestorm.co/blog/ideal-customer-profile) (ICP) by sharing exclusive webinar content that speaks to their challenges.\n* **Establish your brand as a thought leader**: Position your brand as an authority by hosting a virtual roundtable or [panel discussion](https://livestorm.co/blog/panel-discussion) with valuable content from industry figures.\n\nDefine specific key performance indicators (KPIs) for the webinar. For example, set a goal for registrations, attendance, engagement, and conversion rate.\n\nAccording to Livestorm's [2024 Webinar Marketing Report](https://livestorm.co/resources/reports/2024-webinar-marketing-report), brand awareness is the most common goal for webinars. [Lead generation](https://livestorm.co/blog/b2b-lead-generation-best-practices) and sales come in second and third, respectively.\n\n\n### Get to know your target audience\n\nYou probably don't want just anyone to sign up for your webinar. To attract the right attendees, you need to know your audience.",{"id":5840,"__typename":833,"image":5841},"OarA9F_9Rrm6ZYBbgYuqqA",{"id":5842,"alt":5843,"height":4080,"url":5844,"width":4082},"14595415","group of customers representing a target audience","https://livestorm.imgix.net/1127/1619629818-saascast-ep-1-customer-success-feat-salesmachine.jpg",{"id":5846,"__typename":811,"text":5847},"Qackd8d5RxeSus0eD0vLXQ","Draw on your ICP research or do additional customer research to understand your target audience's challenges, pain points, and goals. Then, decide on a topic and an angle that align with their interests and needs.\n\n\n### Plan a compelling webinar\n\nOnce you've done the preliminary research, you're ready to plan your webinar. Based on the topic, designate the appropriate person to [host the webinar](https://livestorm.co/blog/host-webinar) and decide if you need to recruit guest speakers.\n\nThen, create an outline for the webinar. Use Livestorm's [webinar outline generator](https://livestorm.co/tools/webinar-title-outline-generator) to turn a topic into a plan in seconds.\n\nWhile you may not want to plan every word of the webinar, it's also helpful to have a script that speakers can refer to. Save time by using Livestorm's [webinar script generator](https://livestorm.co/tools/script-generator) to help you plan what to say.\n\n\n### Decide on a promotion timeline\n\nNext, plan a timeline for your webinar promotion.",{"id":5849,"__typename":833,"image":36},"E28Yv-ecRSm_vuLQwaK0jQ",{"id":5851,"__typename":811,"text":5852},"CmYO4AUPR5me30t7JfNKuA","Let the scale of the event and the type of audience guide your timeline.\n\nFor B2B audiences, best practices are to begin promoting events about four weeks ahead of the event. This way, attendees can save the space on their calendar and increase the likelihood that they can tune in live.\n\nFor high-profile events with prestigious speakers, consider starting promotion even sooner. This way, you'll have an easier time attracting registrations and meeting your webinar marketing goals.\n\nNo matter your start date, you'll typically want to create multiple different pieces of content to promote your webinar up until the day of the event. This way, you'll be able to capture the largest possible audience.\n\n\n### Choose webinar marketing channels\n\nAs an event marketer, you can choose from many different channels for webinar promotion. Most marketers use multiple channels and [webinar promotion tactics](https://livestorm.co/webinar-promotion) to maximize reach and connect with the widest possible audience.\n\nAccording to our 2024 Webinar Marketing Report, social media and email are by far the best digital marketing channels for webinar promotion. In addition, about a third of respondents find [partnership marketing](https://livestorm.co/blog/partnership-marketing) and paid ads helpful for promoting webinars.\n\n\n### Send webinar reminders\n\nGetting your target audience to register for your event and exceeding your registration goals is great. But don't assume that everyone who signed up for the event will actually attend.\n\nTo boost attendance, send webinar reminders via channels like email and social media. It's typically best to send a reminder the day before, the hour before, and then at the starting time.\n\nUse our free [webinar email templates](https://livestorm.co/templates/email/webinar) to get standard language for these reminders. If you use Livestorm to host a webinar, you can easily plug in these templates and use our platform for reminder automation.",{"id":5854,"__typename":833,"image":5855},"Zfj1ILP2QDyeKPdEZKArCQ",{"id":5856,"alt":5857,"height":5858,"url":5859,"width":838},"ABUI6OvnSnCtXOJkPEVuDg","Livestorm webinar thank you email",783,"https://livestorm.imgix.net/1127/1734444103-livestorm-webinar-thank-you-email-template.png",{"id":5861,"__typename":811,"text":5862},"SrUx67QgSMi4OBnR22dN8A","### Follow up with registrants\n\nAfter the event, send a follow up message to everyone who registered for the webinar. This is your chance to [thank attendees for watching](https://livestorm.co/templates/email/thank-you/standard), share additional resources, or even send special offers.\n\nYou can also send a link to the on-demand recording. This way, attendees can watch again and registrants who missed it can view the webinar at their convenience.\n\nUse automated marketing tools like Livestorm to simplify this process. If you record the events you host with Livestorm, you can automatically send links to on-demand webinars afterward.\n\n\n### Measure your webinar results\n\nOnce the event ends, take time to assess the results. Keep in mind that you don't necessarily have to track every metric. Instead, refer to the goals you set before the event to stay focused on what's important to your team.\n\n[Webinar software](https://livestorm.co/webinar-software) like Livestorm automatically tracks several important metrics, including:\n\n\n\n* Registrants\n* Attendees\n* View duration\n* Engagement like messages, questions, and polls\n\nCompare the actual results to your KPIs. Then, use the insights to adjust your marketing campaigns as necessary for your next webinar.\n\nUse our [Video Engagement Score calculator](https://video-engagement.org/score-calculator) to benchmark your results. It helps you assess how your webinars compare to others so you know where it would be helpful to improve.\n\n\n### Host an event debrief\n\nAfter every webinar, hold a debrief session. Use the time to review results and discuss the outcomes.\n\nInvite all webinar stakeholders to the event, including event planners, hosts, and marketing partners. Analyze the data and discuss the feedback from webinar attendees. During the [webinar debrief](https://livestorm.co/blog/webinar-debrief), create a list of marketing efforts to continue doing, stop doing, and start doing for the next webinar.\n\n\n## 5 Webinar promotion tactics to market your event\n\nLeverage the [webinar promotion tactics](https://livestorm.co/webinar-promotion) below to attract interest in your content and promote your online event.",{"id":5864,"__typename":913,"youtubeLink":4215},"RYY1v2_4Qk6d6fjlCD3lMw",{"id":5866,"__typename":811,"text":5867},"Le6SV17BTL6-Mirnm5ZE8g","### 1. Dedicated landing page\n\nThe easiest way to promote your event and collect attendee contact information is to set up a dedicated webinar registration page.\n\nWhen you run a webinar with Livestorm, you can use our built-in registration page templates. In addition to sharing the event title, date, and description, the template includes a registration prompt for attendees.",{"id":5869,"__typename":833,"image":5870},"C2MauDtAQcKLsibHYyi4RQ",{"id":5871,"alt":5872,"height":5873,"url":5874,"width":838},"LmvPXXVyTMubK5JQ-ep2WA","registration page for Livestorm webinar",1603,"https://livestorm.imgix.net/1127/1742734926-livestorm-webinar-registration-page.png",{"id":5876,"__typename":811,"text":5877},"Obrm73FBQLybrbcAdL5mEw","You can also add a webinar promotion section to your website.",{"id":5879,"__typename":833,"image":5880},"SmapsHZHS8KXz9pi1aR77g",{"id":5881,"alt":5882,"height":5883,"url":5884,"width":5885},"BwCFGGehRNW9Gcu-RdbfgQ","dedicated webinar promotion section on website",988,"https://livestorm.imgix.net/1127/1742734998-livestorm-webinar-promotion-section-website.png",1520,{"id":5887,"__typename":811,"text":5888},"MKGG6SDWSnu3HA9KoZpQ6A","### 2. Email marketing\n\nFor most webinar marketers, email should be a top priority. \"When done well, email is the most performing channel, with a catchy subject line, and clear value proposition in the body of the email,\" explains Pauline Mura, Livestorm Senior Marketing Partnerships Manager.\n\nLivestorm's built-in marketing automation tools make email easy. You can email attendees from previous events to invite them to your newest webinar. And you can automatically send reminder emails afterward.",{"id":5890,"__typename":833,"image":5891},"He7PXvJkSj2UCcfP-0JALg",{"id":5892,"alt":5893,"height":5894,"url":5895,"width":838},"S0seoAr9RnKqPQasqPFfyA","Livestorm webinar invitation email",1563,"https://livestorm.imgix.net/1127/1742734875-livestorm-webinar-email-marketing.png",{"id":5897,"__typename":811,"text":5898},"cRX6u363TsGtQbJFSpVLxg","As we explain in our [webinar promotion guide](https://livestorm.co/webinar-promotion), it’s important to keep your webinar top of mind to boost attendance. We recommend sending email reminders beforehand and when the event goes live.\n\n\n### 3. Partnership marketing\n\nAs helpful as email marketing can be for event promotion, it might not help you meet all webinar goals—such as lead generation.\n\n\"Email doesn't get you net new leads if this is what you're after,\" explains Pauline. “In this case, it’s more efficient to work with relevant partners or influencers aligned with your brand.\"\n\nOur team frequently partners with complementary brands to host [high-value webinars](https://app.livestorm.co/livestorm/online-events-saas-customer-journey), like this one with guest speakers from Loom, UiPath, and Workable.",{"id":5900,"__typename":833,"image":5901},"LGfiK7tORZuK4nkkAH6K_Q",{"id":5902,"alt":5903,"height":5904,"url":5905,"width":838},"X5aunf1cQEGshpI_a-Gi-Q","Livestorm webinar with marketing partners",1256,"https://livestorm.imgix.net/1127/1742735102-livestorm-webinar-partnership-marketing.png",{"id":5907,"__typename":811,"text":5908},"YoFTnVuqTe2xLvZyJ7io8Q","### 4. Social media promotion\n\n[Social media promotion](https://livestorm.co/blog/social-media-event-promotion) is helpful for promoting your webinar to people who have already shown interest in your business. By sharing registration links on platforms like LinkedIn and Facebook, you can improve awareness, drive registrations, and remind attendees.\n\nFor example, this [Livestorm LinkedIn post](https://www.linkedin.com/posts/livestorm_ready-to-up-your-webinar-game-for-2025-activity-7293293807981219841-fF0v) promotes a panel discussion and invites followers to register for the live webinar.",{"id":5910,"__typename":833,"image":5911},"T48IQMRqSLOOnU5GgW-grg",{"id":5912,"alt":5913,"height":5914,"url":5915,"width":5916},"ei8hFrzRRq2MYBCeZz-L9w","Livestorm LinkedIn post promoting an upcoming webinar",1598,"https://livestorm.imgix.net/1127/1742735149-livestorm-webinar-social-media-post.png",1130,{"id":5918,"__typename":811,"text":5919},"a4xo3Y1YR8mKhvrB1S_yQA","### 5. Content repurposing\n\nAfter the webinar ends, use the video content you created to develop more marketing materials. With [content repurposing](https://livestorm.co/blog/repurpose-content), you can turn live webinars into:\n\n\n\n* Blog posts\n* Short-form videos\n* On-demand webinars\n* Social media posts",{"id":5921,"__typename":913,"youtubeLink":1098},"XAgK51cOQrivWxR08BAGjg",{"id":5923,"__typename":811,"text":5924},"IZgtxSgnS-6TkyzepJMxSg","## Livestorm for webinar marketing\n\nTo host and promote successful events, you need the best webinar software. With Livestorm, you can host live webinars, engage with viewers in real time, and record events to offer as [automated webinars](https://livestorm.co/webinar-software/automated-webinars) later.\n\nOur platform has built-in landing page and email marketing tools to make promotion simple. Plus, our [software integrations](https://livestorm.co/integrations) let you connect existing tools to make marketing webinars even easier.\n\nReady to test our webinar platform for yourself? [Sign up for a free Livestorm account](https://app.livestorm.co/#/signup) and set up your first webinar in just a few minutes.",{"id":4604,"alt":4605,"height":897,"url":4606,"width":899},"2025-03-24",[],"Learn how to create a successful webinar marketing strategy. Discover 5 promotion tactics to market webinars, boost attendance, and generate leads.",[5930,5934,5938,5947],{"id":5931,"contentData":5932},"LWUWD7f5Qk-0KPlUdjlMVA",{"@context":1167,"@type":1168,"name":1169,"description":1170,"thumbnailUrl":1171,"uploadDate":1172,"duration":1173,"embedUrl":1098,"interactionCount":5933},"221",{"id":5935,"contentData":5936},"f5OM4F89QPKk6n8ojIEqIQ",{"@context":1167,"@type":1168,"name":4238,"description":4239,"thumbnailUrl":4240,"uploadDate":4241,"duration":4242,"embedUrl":4215,"interactionCount":5937},"2396",{"id":5939,"contentData":5940},"NI7jKDDXTL6yRilypb2R-A",{"@context":1167,"@type":1168,"name":5941,"description":5942,"thumbnailUrl":5943,"uploadDate":5944,"duration":5945,"embedUrl":5835,"interactionCount":5946},"How to promote a webinar?","How to promote a webinar? Congratulations, you've set up your webinar, now the critical step is to get the word out and promote it for people to register. In this video, Livestorm's marketing experts share their tips and favorite tactics to promote webinars and increase reach, covering tactics such as: - Email promotion - Social media promotion - Website banners - Chat and in-app promotion - Livestorm's Company page Watch the full webinar \"Lead Generation - How Livestorm Uses Livestorm\" ► https://app.livestorm.co/livestorm/how-livestorm-uses-livestorm?utm_source=youtube&utm_medium=social_action&utm_campaign=ls_uses_ls_leadgen_0722&utm_content=promo_extract Livestorm is Europe's go-to video conferencing solution for organizations that prioritize both data privacy and ease of use. Compliant with GDPR and the unique video conference platform in the European Union also certified ISO 27001, we guarantee data protection for you and your participants. Specifically designed to elevate your customer-facing events, whether you're hosting webinars or conducting training sessions, for audiences of 10 or 3000, Livestorm is the trusted choice for engaging your partners and clients securely and seamlessly. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/S_bwlWWFqZU/default.jpg","2023-06-14T14:24:53Z","PT6M47S","1418",{"id":5948,"contentData":5949},"Ay_2cUTNT_ONoF7wsQUAnQ",{"@context":1143,"@type":1144,"mainEntity":5950},{"@type":1147,"name":5951,"acceptedAnswer":5952},"What is webinar marketing?",{"@type":1150,"text":5953},"Webinar marketing is a strategy that focuses on promoting virtual events to meet goals like increasing registration, improving brand awareness for the host or partners, and generating leads. To meet these goals, marketing teams use tactics like email marketing, social media marketing, and content marketing.","How to Create a Webinar Marketing Strategy (+5 Tactics to Use)",{"id":904,"alternativeVersions":5956,"_locales":5962,"_publishedAt":5963,"_updatedAt":5964,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":5965,"blogPostAuthor":5967,"cluster":5969,"content":5989,"coverImage":36,"coverWithImgix":6072,"bottomContentOffer":166,"date":6073,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":6074,"relatedPillarPage":166,"seoDescription":966,"sidebarContentCard":166,"structuredData":6075,"subtitle":966,"title":967,"slug":965},[5957,5959,5960],{"locale":2060,"value":5958},"inhalte-neuverwerten",{"locale":756,"value":965},{"locale":2065,"value":5961},"reutilizar-contenido",[756,2065,2060],"2025-07-02T17:47:23+02:00","2025-07-02T17:47:22+02:00",[5966],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":5968,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":5970,"bottomContentCardCtaTitle":780,"bottomContentCardText":5971,"bottomContentCardTitle":5972,"displayCustomerLogoSection":493,"headerCtaText":5973,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":5974,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":5988,"urlForTheCta":32,"withoutContentOffer":493},"117954608","In this Ebook you'll find 21 techniques to promote your events on social media and get more registrants. ","Drive webinar registrations","Drive webinar registrations with this social media promotion Ebook.",{"__typename":541,"id":5975,"trackName":32,"trackNameFallback":5976,"backgroundImage":5977,"coMarketing":166,"ebook":5978,"image":5980,"resourceType":5984,"shortDescription":5986,"slug":5987,"title":5976},"41302275","Guide to Promoting Events on Social Media",{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5979},"guide-to-promoting-events-on-social-media",{"id":5981,"alt":5982,"height":564,"url":5983,"width":551},"46386257","Promoting events on social media ebook cover","https://livestorm.imgix.net/1127/1650545828-cover-livestorm-x-mention-en-2022.jpg",{"id":1339,"color":394,"cta":800,"icon":5985,"name":554},{"id":410,"name":411},"Explore 21 original ways to promote your events on social media and grow registration.","engaging-audience-social-media","Social media event promotion",[5990,5991,5994,5995,5997,5998,6006,6007,6010,6011,6018,6019,6022,6023,6031,6032,6040,6041,6049,6050,6058,6059,6067,6068,6071],{"id":910,"__typename":811,"text":911},{"id":5992,"__typename":913,"youtubeLink":5993},"NkhXSaVtRiWwdOP-zyqYfA","https://www.youtube.com/embed/JhKRXl8tf2c",{"id":915,"__typename":811,"text":916},{"id":5996,"__typename":913,"youtubeLink":1098},"NUQBm-EfRGODipgQRWZfGA",{"id":919,"__typename":811,"text":920},{"id":5999,"__typename":833,"image":6000},"RHF1yEl1SSaO7XSA2SJtbw",{"id":6001,"alt":6002,"height":6003,"url":6004,"width":6005},"dJoRoO66SqGdBv2kmfGVJw","Livestorm webinar content repurposed in an email",1282,"https://livestorm.imgix.net/1127/1729514980-repurpose-content-example-livestorm-email.png",636,{"id":923,"__typename":811,"text":924},{"id":6008,"__typename":913,"youtubeLink":6009},"M13YImjWS-WRTYuLCvS46A","https://www.youtube.com/embed/f6kSL_Ixw_Q",{"id":927,"__typename":811,"text":928},{"id":6012,"__typename":833,"image":6013},"FL5C2QmaSmmdlkgBWh3TOw",{"id":6014,"alt":6015,"height":1392,"url":6016,"width":6017},"JU8VFg3bQieB9hazFU3ALw","Livestorm webinar restreamed on LinkedIn","https://livestorm.imgix.net/1127/1729515047-repurpose-content-example-livestorm-webinar-restream.png",1132,{"id":931,"__typename":811,"text":932},{"id":6020,"__typename":913,"youtubeLink":6021},"VQRsXErkSaq1i-7Q_U0PDQ","https://www.youtube.com/embed/Q-r-LvY7X2s",{"id":935,"__typename":811,"text":936},{"id":6024,"__typename":833,"image":6025},"C9J5v1geTteaFeezci_n3w",{"id":6026,"alt":6027,"height":6028,"url":6029,"width":6030},"bUqG_XI_Qlqwrmc0QJGHVA","Livestorm blog post content repurposed in a social media post",1358,"https://livestorm.imgix.net/1127/1729515153-repurpose-content-example-livestorm-blog-to-social-post.png",1220,{"id":939,"__typename":811,"text":940},{"id":6033,"__typename":833,"image":6034},"AQGpGlktROCLLzqz1fpl5w",{"id":6035,"alt":6036,"height":6037,"url":6038,"width":6039},"YrPpw0pSSKWmo6vJfSanaA","Livestorm original stats repurposed in a social post",1471,"https://livestorm.imgix.net/1127/1729515222-repurpose-content-example-livestorm-stats-in-social-post.png",1223,{"id":943,"__typename":811,"text":944},{"id":6042,"__typename":833,"image":6043},"aVXqGK3qRva0TAkx6MLMxQ",{"id":6044,"alt":6045,"height":6046,"url":6047,"width":6048},"fzgnhCbaRv2dOhfdPOPdEA","Livestorm customer quotes repurposed in a LinkedIn post",1302,"https://livestorm.imgix.net/1127/1729515303-repurpose-content-example-livestorm-quotes-in-social-post.png",1230,{"id":947,"__typename":811,"text":948},{"id":6051,"__typename":833,"image":6052},"Na2KHWA5RvikPsFRMTckfg",{"id":6053,"alt":6054,"height":6055,"url":6056,"width":6057},"12994941","article on how to use chalk paint",1872,"https://livestorm.imgix.net/1127/1618307151-screenshot-2021-04-13-at-11-45-43.png",2892,{"id":951,"__typename":811,"text":952},{"id":6060,"__typename":833,"image":6061},"KonLD6S4TO-6lQYChPzxhw",{"id":6062,"alt":6063,"height":6064,"url":6065,"width":6066},"12995058","content marketing podcast",1784,"https://livestorm.imgix.net/1127/1618307868-screenshot-2021-04-13-at-11-57-01.png",3476,{"id":955,"__typename":811,"text":956},{"id":6069,"__typename":913,"youtubeLink":6070},"MXVOw8tlSYGAiFzXJzKlFQ","https://www.youtube.com/embed/FaoFni15u0M",{"id":959,"__typename":811,"text":960},{"id":962,"alt":963,"height":897,"url":964,"width":899},"2025-01-24",[],[6076,6084,6088,6097,6106],{"id":6077,"contentData":6078},"UuGzJHcPRq6kokDVfJ3z0A",{"@context":1167,"@type":1168,"name":6079,"description":6080,"thumbnailUrl":6081,"uploadDate":6082,"duration":6083,"embedUrl":5993,"interactionCount":178},"Why you should repurpose your webinar content","Are you getting the most out of your webinars? In this video, Livestorm and Chopcast experts explore the benefits of repurposing webinar content and why you should start recycling your content to fit various formats and platforms. Perfect for marketers and content creators, this guide will show you how to maximize your content's value and enhance your marketing strategy. Full webinar available here 👉 https://shorturl.at/GyLM7 ---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/JhKRXl8tf2c/default.jpg","2024-09-11T15:16:59Z","PT8M42S",{"id":6085,"contentData":6086},"MEVxdFu9TO2eo9mtUbhk9A",{"@context":1167,"@type":1168,"name":1169,"description":1170,"thumbnailUrl":1171,"uploadDate":1172,"duration":1173,"embedUrl":1098,"interactionCount":6087},"94",{"id":6089,"contentData":6090},"Wz3kQUBaTSCUD11dDnCTgQ",{"@context":1167,"@type":1168,"name":6091,"description":6092,"thumbnailUrl":6093,"uploadDate":6094,"duration":6095,"embedUrl":6009,"interactionCount":6096},"5 Upselling techniques to improve your B2B sales strategy","Proven upselling strategies for more revenue. From identifying upsell opportunities to offering value-added services that resonate with your existing clients, these proven techniques will help boost your sales and grow your business. I share 5 secret tricks for upselling that 95% of people don't know, so stick around till the end! Try Surfe for FREE: https://srfe.io/f6kSLIxwQ 00:00 Why use upselling 00:33 What is upselling? 00:43 Upselling example 01:10 Top techniques for upselling 01:15 Understand your customers' needs 01:25 Establish trust and credibility 01:42 Personalize your offers 01:54 Provide demonstrations and free trials 02:20 Leverage automation and AI 02:40 When to upsell 03:04 Buyer intent data 03:12 Tools for upselling 03:22 Pro tip: have valid CRM data 04:07 Get Surfe for free 04:15 5 secret tricks for upselling 04:24 Advanced segmentation 04:32 Set up behavioral triggers 04:49 Use social proof 04:49 Incentives 05:05 Post-purchase follow-ups 05:20 Get started #upselling #b2bsales #b2bsalestips #salestips #salestools #leadgeneration #csm #crm #salestechniques","https://i.ytimg.com/vi/f6kSL_Ixw_Q/default.jpg","2024-09-18T15:12:28Z","PT5M44S","126",{"id":6098,"contentData":6099},"YZLhhJ3gSvKEoN7w57oITg",{"@context":1167,"@type":1168,"name":6100,"description":6101,"thumbnailUrl":6102,"uploadDate":6103,"duration":6104,"embedUrl":6021,"interactionCount":6105},"How to drive webinar registrations with email","Email is the most performing channel to drive webinar sign-ups, however, some tactics are key for a successful email and webinar. Experts Kathryn Hurley, Events Marketing Manager at ChartMogul, Cody Stover, Sr Demand Generation Manager at Customer.io, and Pauline Mura, Marketing Manager at Livestorm, share their tactics to segment your audience, AB test emails and optimize other tried and tested channels. Watch the full panel discussion here 👉 https://shorturl.at/WtFNB ---------- Livestorm is Europe's go-to video conferencing solution for organizations that prioritize both data privacy and ease of use. Compliant with GDPR and the unique video conference platform in the European Union also certified ISO 27001, we guarantee data protection for you and your participants. Specifically designed to elevate your customer-facing events, whether you're hosting webinars or conducting training sessions, for audiences of 10 or 3000, Livestorm is the trusted choice for engaging your partners and clients securely and seamlessly. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/Q-r-LvY7X2s/default.jpg","2024-07-31T15:11:10Z","PT11M3S","57",{"id":6107,"contentData":6108},"Gg1PkAvpRWWHb4Kv2nDlcg",{"@context":1167,"@type":1168,"name":6109,"description":6110,"thumbnailUrl":6111,"uploadDate":6112,"duration":6113,"embedUrl":6070,"interactionCount":6114},"Evergreen Webinars: the What, Why, and How","In this video, you'll learn what an evergreen webinar is, its benefits, and step-by-step guidance on how to get started. Evergreen webinars are a great way to communicate information that can be available to your audience either on-demand, where it's available 24/7, or as an automated webinar that can be pre-recorded and scheduled at a certain time or even on a recurring basis. Evergreen webinars allow you to achieve more with less as they save you time and are easy to share. With a suitable platform, you can easily switch between running live, on-demand, or automated webinars. ---------- ⏱️ Timestamps: 0:00 What is an evergreen webinar? 1:40 What are the benefits? 3:15 What makes an evergreen webinar successful? 4:44 Steps for creating an evergreen webinar 👍 Like this YouTube video? Subscribe to our channel: https://ytube.io/3JNw ---------- Livestorm is the browser-based, end-to-end video engagement platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co ---------- Follow us on social media! LinkedIn: https://lkdin.io/3SzL Twitter: https://bityl.co/7cip Facebook: https://fbook.cc/3VYi Instagram: https://fbook.cc/3VYm #livestorm #onlineevents #evergreenwebinars #webinars #eventmarketing #digitalmarketing","https://i.ytimg.com/vi/FaoFni15u0M/default.jpg","2021-07-02T13:33:02Z","PT8M21S","4048",{"id":6116,"alternativeVersions":6117,"_locales":6126,"_publishedAt":6127,"_updatedAt":6128,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":6129,"blogPostAuthor":6132,"cluster":6134,"content":6154,"coverImage":36,"coverWithImgix":6225,"bottomContentOffer":166,"date":6229,"headerCta":493,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":6230,"relatedPillarPage":493,"seoDescription":6451,"sidebarContentCard":166,"structuredData":6452,"subtitle":6451,"title":6475,"slug":6121},"YQtUdzNkSQqD3TQVbCQccw",[6118,6120,6122,6124],{"locale":2060,"value":6119},"was-ist-virtuelles-lernen",{"locale":756,"value":6121},"what-is-virtual-learning",{"locale":2065,"value":6123},"que-es-el-aprendizaje-virtual",{"locale":759,"value":6125},"qu-est-ce-que-lapprentissage-virtuel",[756,759,2065,2060],"2025-07-02T17:45:18+02:00","2025-07-02T17:45:16+02:00",[6130],{"id":6131,"name":415,"slug":417},"118558297",{"id":1028,"avatar":6133,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":6135,"bottomContentCardCtaTitle":780,"bottomContentCardText":6136,"bottomContentCardTitle":6137,"displayCustomerLogoSection":493,"headerCtaText":6136,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":6138,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":6136,"title":6140,"urlForTheCta":32,"withoutContentOffer":493},"LEhFrhpbSvestUu1rAo5kA","Download the virtual training templates for healthcare professionals","The virtual training templates for healthcare professionals [Toolkit]",{"__typename":541,"id":6139,"trackName":32,"trackNameFallback":6140,"backgroundImage":6141,"coMarketing":493,"ebook":6142,"image":6144,"resourceType":6150,"shortDescription":6152,"slug":6153,"title":6140},"CTykZZ60TUCoC06fvVH1ZQ","Online Training Toolkit for Healthcare Professionals",{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":6143},"online-training-toolkit-for-healthcare-professionals",{"id":6145,"alt":6146,"height":6147,"url":6148,"width":6149},"J_Mdq7wdTKeWAPUe_rvfRA","The templates and checklists you need to host online training for HCPs",1446,"https://livestorm.imgix.net/1127/1713430618-content-offer-library-hcp-1.jpg",2045,{"id":1203,"color":1204,"cta":312,"icon":6151,"name":568},{"id":615,"name":616},"Download Livestorm's virtual training templates for healthcare professionals. Set up and prepare your training sessions like a pro.","online-training-toolkit-healthcare",[6155,6158,6161,6166,6169,6172,6179,6182,6190,6193,6201,6204,6210,6213,6216,6219,6222],{"id":6156,"__typename":811,"text":6157},"SMJJkI6_SUO88LIwdU4p5w","\nClassrooms are changing. No matter what level your students are at, there’s an expectation for you to use virtual learning tools to enhance their studies. 63% of US high school students use virtual learning tools every day, according to market research by TechJury. Even in elementary schools, 45% of students use at least one virtual learning tool each day. **But what does virtual learning mean?**\n\nIf you’re struggling to tell your MOOCs from your VLEs, this guide is for you. We’ll break down the different terms associated with virtual learning and show you how digital tools can equip your students for success. \n\n## What is virtual learning?\n\n**The term “virtual learning” refers to methods of study that are enhanced by digital technology.** \n\nVirtual learning can be used to connect teachers and students in real-time using the internet. \n\nIt can also be entirely self-paced without any live sessions, either to supplement in-person teaching or facilitate an entirely online program.",{"id":6159,"__typename":811,"text":6160},"QXjSvOdVT7CodYk7TSc12w","### Synchronous vs. asynchronous learning\n\n‘Synchronous’ and ‘asynchronous’ are two words that come up a lot when you hear educators talking about virtual learning. Here’s what’s behind the jargon:\n\n* **Synchronous virtual learning** happens in real-time. It occurs when an instructor connects with students using a virtual classroom or live webinar. \n* **Asynchronous virtual learning** is usually self-paced. It refers to the use of digital resources, like pre-recorded webinars or online courses, to learn independently.",{"__typename":814,"id":6162,"title":6163,"text":6164,"cta":255,"link":6165},"aclJ-0FfS16zuX3-oeIDqw","Use the best virtual learning platform","Engage your students with Livestorm","https://app.livestorm.co/#/settings?page=settings&tab=billing",{"id":6167,"__typename":811,"text":6168},"Jstdu2ZOSVKqU0DtJ5JHSg","### What are the different types of virtual learning?\n\nThere are six main types of virtual learning including online learning, remote learning, hybrid learning, blended learning, distance learning, and massive online open courses (MOOCs).\n\n#### **Online learning.** \n\nAlso known as e-learning, online learning is an umbrella term. It covers any use of digital tools in a learning environment, whether that’s guided by an instructor within the classroom or a self-paced online course where little or no real-time interaction with an instructor is necessary.\n\n#### **Remote learning.** \n\nWhen instructors and students cannot meet in person, online learning tools enable teaching regardless of location. \n\nRemote learning typically refers to classes that do require interaction with a teacher but cannot happen in person due to external factors.\n\n#### **Hybrid learning.** \n\nThis occurs when in-person and remote students are taught simultaneously. Everyone attends the same class, but some learners join the session virtually (using video conferencing software, for example) while others are physically present.\n\n#### **Blended learning.** \n\nA blended program involves in-person classes as well as the use of online tools like webinars, virtual labs, or a social learning platform like Flipgrid. \n\nNot to be confused with [hybrid learning](https://livestorm.co/blog/hybrid-learning), blended learning students all attend classes in the same way.\n\n#### **Distance learning.** \n\nWhere in-person teaching is not required, learners might take a pre-planned course that relies on mostly asynchronous learning. \n\nInstitutions like James Madison University offer distance degree programs in subjects such as Mathematics and Education Technology. \n\nDistance learning courses are typically longer and involve in-depth assessment tasks, like essays or exams, which is what makes them different from MOOCs (see below).\n\n#### **Massive Online Open Course (MOOC)** \n\nMOOCs are courses that are accessed entirely online. The word ‘massive’ refers to the number of learners rather than the program length because MOOCs are usually short courses that can be accessed by thousands of learners. \n\nThey are often free and can cover a wide range of topics and learning abilities.\n\nFor example, Coursera hosts online courses for everyone from entrepreneurs to college students.\n\n### What platforms are used for virtual learning?\nA few types of platforms are used for virtual learning like Virtual Learning Environments, Learning Management Systems, and Video Engagement Platforms. \n\nThese definitions will help you untangle the acronyms related to virtual learning platforms:\n\n* **Virtual Learning Environment (VLE).** A VLE is an online portal where students can access course materials and educational content. \n\nVLEs like Google Classroom allow tutors to host resources as well as to deliver synchronous online classes.\n\n* **Learning Management System (LMS).** A Learning Management System is an online platform used to deliver teaching programs. \n\nThe platform supports tasks like administration, planning, and reporting. Tutors can use an LMS like Blackboard Learn to create courses, assign learner groups, and track student progress.\n\n* **Video Engagement Platform (VEP).** A VEP like [Livestorm](https://livestorm.co/) can support instructors to connect with students in real-time via video call. \n\nVEPs with interactive features like screen sharing, chat boxes, polls, and digital whiteboards are ideal for keeping students alert and engaged.\n\n### What is a virtual classroom?\n\n**A virtual classroom is a digital environment where teachers and students can connect in real-time.** \n\nVirtual classrooms don’t just replicate traditional classrooms online; they enhance them with digital tools to drive student engagement. \n\n[Virtual classrooms](https://livestorm.co/blog/free-virtual-classroom) can be used to deliver distance learning programs or as part of a blended learning course.",{"id":6170,"__typename":811,"text":6171},"eTygJLxIQqG3Q_h0R-qMEA","### What’s the difference between virtual learning and remote learning?\n\n“Virtual learning” and “remote learning” are terms that get used interchangeably by many people in the education sector — but there _is_ a difference.\n\n* **Remote learning replicates the classroom environment online when face-to-face teaching isn’t possible.** \n\nIf you can’t be in the same physical location as your students, use a virtual classroom or free webinar software to connect in real-time. \n\n* **Virtual learning uses technology to provide a different or enhanced learning experience outside of the traditional classroom.** \n\nIt’s important for any instructor to consider virtual learning methods, even if you stick to the traditional classroom setup 90% of the time. \n\nIncorporating virtual learning into your lesson plan will make your teaching more dynamic and help you cater to a wider range of learning styles.\n\nIf you’re still not sure how virtual learning can benefit your teaching, we’re about to break down the pros and cons and give you some recommendations for how to use virtual learning tools.\n\n## What are the pros and cons of virtual learning?\nWhether you’re an on-the-job trainer, a teacher, or an academic, if you’re new to virtual learning then you’ll be full of questions about how it works and whether it’s right for you. \n\nTo help you get started, we’ve listed the main benefits of virtual learning.\n\n### Advantages of virtual learning\n\n* **Connect anywhere, anytime.** Hosting live sessions and training resources online means you can connect multiple people across different locations and communities, while learners can revisit materials online whenever it suits them.\n* **Increase accessibility.** Virtual learning can be more accessible to those with limited mobility, as there’s no need to navigate a physical classroom. There are plenty of tools to support other disabilities too, such as live captioning features for those who are hard of hearing.\n* **Improve inclusion.** Virtual sessions can be more inclusive of those with anxiety or extreme shyness, allowing them to use interactive features like the chat box to interact with their peers. Online distance learning is also more inclusive of non-traditional learners who might not have time to attend an in-person program around work or childcare commitments.\n* **Get interactive.** A strong VEP will include features like polls, screen sharing, and digital whiteboards to help you deliver a truly dynamic lesson with plenty of opportunities for your learners to engage. There are other digital resource platforms you can use to boost asynchronous student engagement, like TED-Ed and Project Gutenberg.\n* **Learn from the best.** The best way to develop your teaching methods is to get feedback from your students themselves. Whether it's automated attendance records, live polls, or comprehensive data analytics, virtual learning offers more reporting options to help keep your lesson plans evolving.\n* **Boost sales.** Live and on-demand webinars will help you reach wider audiences and onboard new stakeholders. If you're a professional trainer for a growing company, virtual learning could help you encourage conversion and meet those important KPIs.\n* **Research dissemination.** If you’re a scientist or academic whose research could benefit the public, virtual learning is an impressive way to get your findings out there. You could deliver an online lecture via YouTube Live, or even create an online course to communicate your expertise interactively.\n\n### Disadvantages of virtual learning\n\n* **Technical issues.** The biggest barrier to virtual learning is a fear of technical issues. If you’re worried about finding time to get used to new technology, you’re not alone. Choose the right [online teaching tools](https://livestorm.co/blog/online-teaching-tools-platforms) to avoid awkward software failures.\n* **Low engagement.** “I could never get my students to engage if they’re not sitting right in front of me.” Sound familiar? It’s a misconception we hear a lot. Yes, if virtual learning is used poorly, it could leave some students feeling disconnected and isolated. However, there are lots of ways to encourage [student engagement in online learning](https://livestorm.co/blog/student-engagement-online-learning). In fact, virtual learning caters to lots of different learning styles and can improve engagement overall.\n* **Specific learning environment.** Some lab-based or practical subject matters aren’t well suited to completely online delivery, but these studies could still be enhanced with blended learning methods such as using virtual labs on LabXchange.\n\nYou’ll be able to overcome any disadvantages of virtual learning pretty easily with some careful planning. Keep reading to discover virtual learning best practices.\n\n## Best practices for virtual learning in real-time\n\n### Select the right software\n\nWhere you begin with virtual learning depends on your goals as an educator. Are you a high school teacher looking to modernize your teaching methods and spark more enthusiasm in your students? You should try a virtual classroom with fun features like multimedia sharing, reaction emojis, and a digital whiteboard.",{"id":6173,"__typename":833,"image":6174},"L79edoDfQe6K3zW4h8fT6A",{"id":6175,"alt":6176,"height":3063,"url":6177,"width":6178},"24131269","livestorm's emoji reactions feature","https://livestorm.imgix.net/1127/1631710838-featureemoji.png",1120,{"id":6180,"__typename":811,"text":6181},"VvcupROmRVqybCTjoJ13fg","**Are you an on-the-job trainer in a professional setting hosting a training session for stakeholders in different locations?** Then you’ll need a video engagement platform to help you organize and deliver a powerful live webinar.\n\nTake a look at our list of recommended software to narrow down your search.\n\n### Be prepared for live sessions\n\nThere’s nothing more painful than sitting through a live event where the hosts aren’t prepared. The same goes for live virtual teaching sessions. Here’s our virtual class checklist:\n\n* **Prepare your materials.** Like any class, a virtual one will go down better if you have a few materials prepared to guide the class and prompt discussion. Most virtual classrooms will allow you to present a slide deck and share media for interactive online learning.\n* **Do a test run.** It’s useless getting a video cued up to play if you don’t know how to make the sound work on the day. While preparing your materials, do a test run to make sure you know how to use each feature without causing delays. \n* **Choose your surroundings.** Find somewhere quiet and free of distractions to deliver your class. Choose a virtual background to keep your students focused on you rather than inspecting the contents of that bookshelf behind you.\n* **Send your invites.** Make sure your joining instructions are really clear to avoid problem-solving for confused students on the day. Check to see whether the virtual learning platform you’re using can send invitations automatically, as this could save you time in the long run.",{"id":6183,"__typename":833,"image":6184},"H0G9B5WVSjaMgZrU4Gonnw",{"id":6185,"alt":6186,"height":6187,"url":6188,"width":6189},"46224454","student attending a virtual learning lecture on a computer",1404,"https://livestorm.imgix.net/1127/1648830914-pexels-julia-m-cameron-4145190-min_1_11zon.jpg",2104,{"id":6191,"__typename":811,"text":6192},"cPsHNvajQ26Qnwxl2MQKgQ","### Encourage participation\n\nPeople have short attention spans, and it’s even easier to switch off when joining a live virtual class remotely. What’s worse for teachers is finding out you’ve delivered a whole class to no one at all because your connection dropped in the first five minutes.\n\nHere’s how to make sure your students are online and paying attention:\n\n* **Establish ground rules together.** It’s a good idea to lay down some ‘[virtual classroom rules](https://livestorm.co/blog/virtual-classroom-rules)’, but why not get your students to give feedback on them? They’ll be more likely to respect virtual classroom etiquette if they’ve had their say too. You could even use a live poll to take votes on certain rules.\n* **Take a beat.** Never talk for longer than 10 minutes without pausing for participation. If you’re using a VEP, you can take this break to start a Q&A, take a poll, or share a video. This is a great opportunity to check comprehension (as well as your internet connection!) while keeping your students engaged.\n* **Check the stats.** Does your virtual learning software include data reporting? Use it to improve class participation by monitoring attendance and checking in with anyone who isn’t showing up as much as you’d like. With the right dashboard, you should be able to quickly find key data like who came to class, what time they joined, and how quickly they left.",{"id":6194,"__typename":833,"image":6195},"R3Nq4xigThGJB32mTGPIlA",{"id":6196,"alt":6197,"height":6198,"url":6199,"width":6200},"13124046","bored student during online learning",4480,"https://livestorm.imgix.net/1127/1618391196-boring-webinar-mistakes-and-how-to-fix-them.jpg",6720,{"id":6202,"__typename":811,"text":6203},"OQPOt6TOTAK6kkEPv8EX7A","### Follow up after class\n\nOne of the best ways to retain information is to learn actively. When it comes to virtual studying, there are a lot of ways to encourage students to keep thinking about a topic after the live class is over.\n\n* **Hit record.** If you’re a professional trainer, you’ll find recordings of past sessions are a great onboarding resource. They’re also useful for reviewing your own teaching methods or letting no-shows catch up on classes they missed.\n* **Store it all together.** If you’re using a VLE or LMS, you’ll be able to assign learner groups to different virtual areas where you can store additional materials such as slide decks, further reading, and links to relevant online courses or videos.\n* **Get reflective.** Between synchronous classes, use a collaborative brainstorming tool like Padlet where students can note down initial thoughts on what they learned. In the next class, choose a few recurring themes or interesting angles from their notes to spark a reflective discussion.",{"id":6205,"__typename":833,"image":6206},"UrMQ1R2RROitF8kUHEl4qA",{"id":6207,"alt":6208,"height":3063,"url":6209,"width":897},"45376708","studying after class","https://livestorm.imgix.net/1127/1647444168-video-conference2.jpeg",{"id":6211,"__typename":811,"text":6212},"exqX5JkYRU6u6MJ2lTGTKw","## Recommended software for virtual learning\n\nWe’ve talked a lot about using virtual learning tools to enhance your teaching methods. **But you still need to know what to look for when it comes to choosing software to maximize the benefits of virtual learning.**\n\n\n### What are the essential features of virtual classroom software? \n\nLook out for software that includes these features for interactive online learning:\n\n* Video calling\n* Breakout rooms\n* Live chat\n* Polls\n* Q&A\n* Screen sharing\n* Multimedia sharing \n* Reaction emojis\n* Automatic recording (and easy access to replay files)\n\n### What are the 6 best tools for online learning?\n\nWe’ve looked into the most popular virtual learning platforms on the market and read hundreds of reviews. Here are the top virtual learning platforms: Livestorm, Microsoft Teams, Blackboard, Zoom, Google Classroom, and Edmodo.\n\n#### **[Livestorm](https://livestorm.co/)**\n\n**What is Livestorm?** Livestorm is a video engagement platform for creating live, on-demand, and pre-recorded events.\n\n**Why should I use Livestorm?** You can use Livestorm to deliver your online course with live virtual classes, 1:1 tutoring, and screen shares for in-depth training.\n\nLivestorm comes with a host of engagement [features](https://livestorm.co/features) to help keep your students interested, like live chat, polling, and reaction emojis. You’ll also be able to monitor student attendance with detailed statistics on who showed up to class (and for how long).\n\nLearners will have an easy time joining your classes because Livestorm is a browser-based platform, meaning no download or setup is required. Plus, being browser-based makes it less prone to faults and glitches caused by a dodgy connection.\n\n**Livestorm is also ideal for professionals who want powerful video engagement software to host interactive onboarding or training sessions.**",{"__typename":814,"id":6214,"title":6164,"text":6215,"cta":255,"link":6165},"cryajC4GQMuafj2LwJLF8w","Choose the best virtual learning platform and engage your students.",{"id":6217,"__typename":811,"text":6218},"T0V5ZHJGTPCE_L_aOUbPdA","\n#### **Microsoft Teams**\n\n**What is Microsoft Teams?** Microsoft Teams is a chat-based shared workspace for collaborative learning.\n\n**Why should I use Microsoft Teams?** It’s designed for collaborating on shared documents and integrates with Microsoft Office apps like Word, Excel, and Powerpoint. \n\n**What are the cons of using Microsoft Teams?** Users report strongly disliking the Teams user interface and finding it prone to outages. Microsoft Teams is predominantly designed for professional workspaces, so isn’t as geared up for online teaching as other apps.\n\n\n#### **Blackboard**\n\n**What is Blackboard?** Blackboard is a web-based VLE and LMS.\n\n**Why should I use Blackboard?** It’s designed for higher education institutions and organizations looking to layer their branding over a pre-built, comprehensive education portal. It offers features like auto-grading and a mobile app.\n\n**What are the cons of using Blackboard?** Blackboard is a giant in the digital education industry, so it’s quite costly. It wouldn’t be suited to independent or freelance instructors looking for a simple, cost-effective way to deliver a program. \n\n#### **Zoom**\n\n**What is Zoom?** Zoom is a web conferencing software.\n\n**Why should I use Zoom?** It’s widely used for live webinars, so it has most of the basic features like a chat box and the ability to share a presentation.\n\n**What are the cons of using Zoom?** Zoom wasn’t designed for educators, so it doesn’t have the features of a virtual classroom like announcement bulletins or file storage options. It also has a more corporate look and feel, with limited engagement features, so it isn’t best suited for college-age or younger virtual learners.\n\n\n#### **Google Classroom**\n\n**What is Google Classroom?** Google Classroom is a collaboration tool for teachers and students.\n\n**Why should I use Google Classroom?** It has one of the most straightforward interfaces on the market and works well with Google apps like Docs, Sheets, and Meet. It’s also free for schools that are using Google apps for education. \n\n**What are the cons of using Google Classroom?** It doesn’t offer much in the way of automated quizzes or chat forums, plus it’s very Google-centric, so it doesn’t integrate well with other apps. If you’re teaching children, parents might also choose to opt out of Gmail account creation.\n\n\n#### **Edmodo**\n\n**What is Edmodo?** A free virtual learning platform that styles itself as an ‘education network’.\n\n**Why should I use Edmodo?** Edmodo is all about serving communities, rather than just teachers or students. You’ll find peer-created resources for teacher knowledge sharing, as well as virtual learning tips for parents as well as students.\n\n**What are the cons of using Edmodo?** There’s no chat function for communicating with a student individually or in a group. Users who are part of multiple groups or communities on Edmodo find the ‘newsfeed’ style interface very crowded and difficult to navigate, and there are limited search options for resources.\n\n### Additional tools to drive student engagement\n\nUse these interactive tools to supplement any teaching program with all the benefits of virtual learning.\n\n#### Virtual Classroom\n* **Visme** delivers creative workshop software for designing branded presentations and certificates.\n* **Mentimeter** offers simple presentation templates with automated polls, quizzes, and word clouds.\n* **Miro** is an interactive whiteboard that can be used during live sessions to carry out fun, collaborative tasks.\n\n#### Social Learning & Community\n* **Flipgrid** is a social learning platform where educators and learners can record and share videos.\n* **Kaizena** is a browser add-on for giving feedback on student assignments using voice notes and videos.\n* **Peergrade** is an online platform encouraging peer-to-peer learning by allowing students to review each other’s work and submit feedback.\n\n#### Activities, Games & Quizzes\n* **Kahoot** is a quiz platform for games-based learning, where teachers can quickly create educational games for students.\n* **Wooclap** is a quiz and poll platform that also allows educators to upload presentations and customize them with Wooclap questions for students to answer in real-time.\n* **Socrative** is a quiz tool supporting teachers to create streamlined, on-the-go quizzes for learning evaluation.\n\n## Games and activities to enhance virtual learning\n\n### Icebreakers\n\nSome people roll their eyes at icebreakers, but they are a tried and tested way to “warm-up” group members and get them thinking like a team. That’s why icebreakers are so important for interactive online learning.",{"__typename":6220,"id":6221},"VideoRichRecord","eOq5770JRTWGUBm9pWyKbg",{"id":6223,"__typename":811,"text":6224},"ScVQnES2TaW0KbSrR1cVSw","Here are some fun icebreakers for virtual learners:\n\n* **‘Getting to know you’ games.** Ask your students to introduce themselves by taking a picture of something in their room or study, and sharing it with their peers using the chat feature in your virtual classroom.\n* **Virtual Pictionary.** This works best in live sessions. One at a time, give your students a word and ask them to start drawing using a digital whiteboard. Their peers have until the timer is up to guess the word. If you don’t have time to set it up yourself, use skribbl.io.\n* **Virtual scavenger hunt.** Pick between 6-15 tasks depending on how long you want the game to go on. The first person to complete the list wins! Tasks can be subject-specific or general, and as simple or abstract as you choose. Try a kids’ scavenger hunt template from Twinkl.\n* **Virtual charades.** Like Pictionary, this one works best in live sessions. Students must act out an assigned word (again, why not make it subject-specific?) while their peers guess what it could be. Agree on some universal gestures that can indicate categories like “film” or “book”.\n\n### Activities for student engagement\n\nEngaging course content is the only way to ensure your students enjoy the benefits of virtual learning. Here are some activities you can try to get your students learning actively:\n\n* **Breakout rooms.** Breakout rooms allow your students to work collaboratively in smaller groups. Before the session, set a short discussion task that can be carried out in 15 minutes or less. Some video call software will allow you to virtually divide your class into small groups while you move between breakout rooms to offer discussion prompts where needed.\n* **Virtual labs and field trips.** Virtual experiences take students out of the typical classroom environment, are cost-effective, and provide fewer barriers for underprivileged learners. Try virtual field trips on Discovery Education.\n* **Virtual trivia.** Introduce a competitive element to the classroom to give your students the push they need. Create your own trivia game on a theme or use a tool like Kahoot to make it even more fun.\n* **Virtual show and tell.** This helps to draw a module or program to an end and allow your students to demonstrate their learning. Set up your show and tell session to happen in real-time using a VEP with presentation-sharing capabilities, or ask your students to get creative and film a video or podcast that can be shared remotely instead.\n\n## Should I use virtual learning methods with my students?\n\n**Adopting virtual learning could save your teaching from lagging behind with outdated methods and irrelevant lesson plans.**\n\nEven if you’re the world’s biggest technophobe, you know your students are using technology to support their learning and communicate with each other already. Why wouldn’t you want to find new ways to encourage enthusiasm and collaboration?\n\nThere’s no doubt that a few carefully selected virtual learning tools will make your teaching more dynamic. With so many options for virtual learning on the market, nothing is stopping you from choosing virtual education methods that cater to your teaching goals as well as the interests and abilities of your students. \n\n## Frequently asked questions about virtual learning\n\n### What video software is needed for virtual learning? \n\nTo host live online classes, you’ll need video software that supports your teaching goals. Choose a software with a pricing plan that can accommodate your audience size and number of hosts. You should also consider the engagement features included in your package because your students will want options like chat boxes and emoji reactions to support participation. \n\n### What are the do's and don'ts of virtual learning?\n\nDo tailor your teaching to the specific needs and learning level of your students, include icebreakers at the start of live sessions or distance learning programs and Use the ‘mute’ button wisely. Don't use the wrong software, simply replicate the in-person classroom rather than making the most of additional virtual learning tools like digital whiteboards or virtual quizzes and schedule long events without comfort breaks or opportunities to participate.",{"id":6226,"alt":6227,"height":897,"url":6228,"width":899},"PXs40wwRSOa5IJS3mvpX0A","a laptop screen displays a teacher giving a virtual lesson","https://livestorm.imgix.net/1127/1702585449-virtual-learning.jpg","2023-12-20",[6231,6262,6283,6364,6416],{"id":6232,"_firstPublishedAt":6233,"blogPostCategory":6234,"content":6236,"coverImage":36,"coverWithImgix":6255,"slug":6259,"subtitle":6260,"title":6261},"101706284","2022-02-22T12:44:37+01:00",[6235],{"id":6131,"name":415,"slug":417},[6237,6240,6241,6244,6245,6248,6249,6252],{"__typename":811,"id":6238,"text":6239},"101706611","Whether you’re in higher education or professional training, teaching should be a fun, rewarding experience, but it’s not when students or trainees struggle to observe classroom basics, get sidetracked, or forget to respect their classmates and colleagues.\n\nSo be proactive about avoiding those typical classroom problems with our set of virtual classroom rules to help develop a positive learning environment where people are engaged, collaborative, and excited to learn.\n\n\n## Why are **virtual classroom rules** important?\n\nVirtual classes create new and exciting opportunities for teachers and learners, but online learning also has its challenges, like the temptation for learners to switch to other online platforms, respond to a message, or for background noise and activities to create a distraction.\n\nWith some handy virtual classroom rules in place, though, **you can minimize those issues, keep classes focused and effective, and help create a safe and positive learning environment for everyone.**\n\n\n## How should a teacher of online classes **set expectations for conduct**?\n\nThe best way for teachers to set their expectations in virtual and hybrid learning classes is to demonstrate best practices themselves. \n\n**If you value certain behaviors in your learners, demonstrate those same behaviors throughout your classes and interactions with students.**\n\nAlso, formally establish your [virtual learning](https://livestorm.co/resources/guides/what-is-virtual-learning) rules from the outset. You can place them in a document that you can send out before your first class, and then reiterate them early on in the course, or whenever you feel it’s necessary – though always try to do this in a positive, non-judgmental way. Check out this blog post for a list of the [virtual meeting etiquette and ground rules we think you should follow](https://livestorm.co/blog/virtual-meeting-etiquette) .\n\nWith a strong example from their instructor, as well as a formalized set of rules they can view at any time, your class will be well placed to meet all your expectations – and enjoy all your classes.\n\n\n## **10 rules** for your virtual classroom\n\nAll the virtual and hybrid learning classroom rules in this post are geared for higher education and professional training, but they work in high school classrooms, too – so read on and decide which ones work for you.\n\n\n\n#### **Find your quiet place**\n\nA good, solid start to your virtual classroom rules is that every learner has a quiet space where they can join the class without any interruptions. **Students should be in an environment conducive to attentive virtual studying and class interaction, which will help set the tone for the group as a whole.**\n\nYou shouldn’t need to provide too much guidance here but the general idea is that once class is underway, every learner is in an encroachment-free zone with no background noise. ",{"__typename":833},{"__typename":811,"id":6242,"text":6243},"101706828","#### **Be prepared**\n\nThis is as much a practical reminder as it is a rule, but to make sure everything runs smoothly, learners should be prepared and ready to go five minutes before class starts. Here’s what you could include in a quick checklist:\n\n\n\n* **Have a pen and paper**\n* **Be familiar with the device and [e-learning platform](https://livestorm.co/blog/online-teaching-tools-platforms)**\n* **Fully charge or connect your device before class starts**\n* **Have a glass of water**\n* **Check lighting**\n* **Turn off any notification alerts**\n* **Download the relevant apps and tools**\n\nNote that if you work with a user-friendly video engagement platform like Livestorm for your video communication, you won’t need to download anything at all – just click the link and you’re ready to go.\n\n\n\n",{"__typename":2560},{"__typename":811,"id":6246,"text":6247},"146184218","#### **Be on time**\n\nLate arrivals can be a big distraction – your class time is limited, learners could miss a crucial set of task instructions, and especially in a small regular class, lateness compromises people’s engagement and focus.\n\nSet a grace period of two to five minutes for your ongoing classes and stick to it – any later and people just don’t get admitted – so they’ll have to stick to the [event replay](https://support.livestorm.co/article/38-event-replay). It sounds strict and overbearing, but learners appreciate knowing where they stand and your classes will be better for it.\n\n\n\n#### **Mute the mic**\n\nEspecially with big classes, without a hard-and-fast mute rule in place an array of noises will start to feed through – the neighbor’s dog, people shifting in their seats, the Cobra Kai theme tune – so ask everyone to stick to mute unless they have the floor or are in a group activity.\n\nWith Livestorm’s [virtual learning platform](https://livestorm.co/blog/online-teaching-tools-platforms), you just hold “M” to speak – as soon as you release it, you’ll return to mute. \n\n\n\n#### **No distractions**\n\nYou wouldn’t have learners messaging friends or scrolling through their social media apps in a traditional class, so they shouldn’t do it in your virtual classes either – though [online engagement features and activities for students](https://livestorm.co/blog/student-engagement-online-learning) throughout the class will help them avoid any temptation.\n\n\n\n#### **No eating**\n\nAs is the case in an in-person class, eating is distracting and even a little rude – especially during group activities. So other than a glass or bottle of water, no eating or drinking during the virtual class is a rule most learners appreciate.\n\n\n\n#### **Raise your hand**\n\nIt’s just not practical for large classes to have people jumping in with their questions and comments – it’s too easy for other learners to lose the thread or for the class to get sidetracked.\n\nInstead, encourage learners to raise a virtual hand, so you can come to them at the opportune moment. \n\nAlternatively, you can have learners write queries in your platform’s [questions tab](https://support.livestorm.co/article/42-sidebar-event-room#questions) – with Livestorm, students can use question upvotes to help decide what you answer first.",{"__typename":2418},{"__typename":811,"id":6250,"text":6251},"101706613","#### **Be responsive**\n\nIf you want engaging classes, you need people to engage – so make it a rule. \n\nVirtual classes often bring people together from all kinds of backgrounds, across different cultures and time zones, so **it’s a great opportunity for students to exchange ideas and learn from each other – but it relies on their willingness to contribute and collaborate.**\n\nAside from having it in your class rules to be responsive, you can also do your bit by encouraging learners to use fun tools and features, like emoji reactions, live polls, and virtual whiteboards.\n\nStart each class with a five-minute icebreaker with small groups in breakout rooms, use multimedia resources to break up sessions into smaller chunks, and create a dynamic e-learning environment for everyone to enjoy and look forward to.\n\nCheck out our blog post for more of our tips on how to [make online meetings more engaging](https://livestorm.co/blog/engaging-online-meetings).\n\n\n#### **Be constructive**\n\nIf your classes or professional training sessions include pair or group work and peer reviews, it’s inevitable that at some point personalities will collide, especially if you’re asking learners to comment on each other’s assignments or points of view.\n\nSo make sure everyone understands the importance of keeping all feedback constructive – **critique, don’t criticize.** \n\nAs well as setting this rule, you can help avoid friction by setting up review tasks to balance positive and negative comments, stick to class objectives, and where possible provide specific reasoning for any negative feedback with examples and alternatives.\n\n\n\n#### **Be positive**\n\nA successful virtual or hybrid class needs its learners to be enthusiastic, engaged, and collaborative, but especially in an online setting it can be easy for sarcastic humor to be misinterpreted. \n\nSo set a rule for no negative jokes – even if it’s intended lighthearted throwaway comment – to make sure no one is ever made to feel uncomfortable or self-conscious.\n\nWarm and positive interactions throughout your classes will help learners feel motivated, confident, and ready to learn.\n\n\n## How to create a **positive environment** for virtual learning?",{"__typename":811,"id":6253,"text":6254},"101706620","Online learning allows for flexibility, a fantastic mix of learners, and an exciting melting pot of personalities and backgrounds. But as much as that can make for fun and dynamic classes, it can also bring about distractions, tangents, or misunderstandings.\n\n**So set a tone for positive, constructive learning early on in your classes with a friendly set of non-judgmental rules that will help everyone get the most out of your virtual or hybrid learning classroom.**\n\nBy demonstrating the behaviors you value in your learners, and by reiterating your rules whenever appropriate throughout your classes, you’ll motivate your learners to take part in what should be a positive experience for everyone.\n\n\n## Frequently asked questions about virtual classroom rules and expectations\n\n\n### What is virtual class etiquette?\n\nVirtual class etiquette refers to how learners should behave during their digital classes, such as no eating and drinking, no speaking over anybody else, and keeping the mic on mute unless they have the floor.\n\n\n### How can students make up their own online classroom rules?\n\nTo create their own online classroom rules, students in a virtual class can work in small groups in breakout rooms and then take turns to compare their rules before using a live poll to decide which ones work best.\n\n\n### How do you teach online etiquette?\n\nThe best way to teach online etiquette is to demonstrate good practices. It’s also a good idea to formalize some rules, which you can share before the start of a course – you can then remind your class of those rules whenever appropriate.\n\n\n### What are virtual classroom rules for high school students?\n\nThe most important virtual classroom rules for high school students are:\n\n\n\n* Mute your mic except when it’s your turn to speak\n* Find a quiet space to take your class where you won’t be distracted\n* Always be on time for your class and prepared with a charged device and any materials you may need\n* Always raise a hand when you want to say something and wait until you’re invited to speak",{"id":6256,"alt":6257,"height":1776,"url":6258,"width":2228},"48874248","students in a virtual classroom","https://livestorm.imgix.net/1127/1670839703-virtual-classroom.jpg","virtual-classroom-rules","Avoid problems during lessons with our set of virtual classroom rules for fun digital classes where people are engaged and excited to learn.","10 Virtual Classroom Rules and Expectations to Practice",{"id":4344,"_firstPublishedAt":6263,"blogPostCategory":6264,"content":6266,"coverImage":36,"coverWithImgix":6282,"slug":4347,"subtitle":4458,"title":4459},"2022-01-19T09:00:00+01:00",[6265],{"id":1301,"name":694,"slug":695},[6267,6268,6269,6270,6271,6272,6273,6274,6275,6276,6277,6278,6279,6280,6281],{"__typename":811,"id":4365,"text":4366},{"__typename":913},{"__typename":811,"id":4371,"text":4372},{"__typename":2418},{"__typename":811,"id":4379,"text":4380},{"__typename":2560},{"__typename":811,"id":4386,"text":4387},{"__typename":833},{"__typename":811,"id":4397,"text":4398},{"__typename":833},{"__typename":811,"id":4406,"text":4407},{"__typename":833},{"__typename":811,"id":4415,"text":4416},{"__typename":833},{"__typename":811,"id":4424,"text":4425},{"id":4427,"alt":36,"height":1776,"url":4428,"width":1778},{"id":6284,"_firstPublishedAt":6285,"blogPostCategory":6286,"content":6288,"coverImage":36,"coverWithImgix":6356,"slug":6361,"subtitle":6362,"title":6363},"101114169","2022-02-22T12:39:14+01:00",[6287],{"id":6131,"name":415,"slug":417},[6289,6292,6293,6296,6297,6300,6301,6304,6305,6308,6309,6312,6313,6316,6317,6320,6321,6324,6325,6328,6329,6332,6333,6336,6337,6340,6341,6344,6345,6348,6349,6352,6353],{"__typename":811,"id":6290,"text":6291},"101114959","There’s a wealth of fantastic online classroom platforms for hosting virtual classes. But selecting the best one for your teaching needs is a challenge.\n\nSome virtual classroom software is technical to implement or complicated to use. And while some engagement features are enjoyable for learners, they’re not particularly useful for educators.\n\nBut with a clearer idea of your online teaching tool options, you can choose the right software and put it to work for creative planning, [engaging students online](https://livestorm.co/blog/student-engagement-online-learning), and tracking progress.\n\n\n## What is **virtual classroom software**?\n\nVirtual classroom software is any type of technology—app, program, or platform—that educators and students can access via the internet for classes.\n\nSome teaching tools are centered around communication and engagement. Others are designed for creating materials, while others are focused on course administration or marketing. Yet many platforms offer a blend of these functions.\n\nYou can also use virtual classroom software for [hybrid learning](https://livestorm.co/blog/hybrid-learning), where some students are in the physical classroom and others connect virtually.\n\n\n## What **types of online classroom platforms** are there?\n\nLet’s take a look at the main types of teaching tools:\n\n#### **Video conferencing software**\n\nYou can’t have a virtual classroom without video conferencing. But how you use that technology can make a massive difference for everyone’s learning experience.\n\nWith a video engagement platform like Livestorm, you can use a range of features to motivate participation in synchronous and asynchronous online learning.",{"__typename":833},{"__typename":811,"id":6294,"text":6295},"109907624","These tools play a key role in differentiating virtual classes from traditional teaching, offering some of the most essential benefits of [virtual learning](https://livestorm.co/resources/guides/what-is-virtual-learning) as you use them to energize learners with fun activities that keep students focused and collaborative.\n\n\n#### **Virtual learning environment (VLE)**\n\nA VLE is a platform where you can create lesson plans, assignments, tests, worksheets, homework, and other resources, and present these to your learners. A VLE also makes it easy for you to review and grade work, provide feedback, and interact with your class.\n\n\n#### **Learning management system (LMS)**\n\nLMS platforms like \u003Ca href=\"https://www.learnupon.com/\" rel=\"noopener\" target=\"_blank\">LearnUpon\u003C/a> let you create and manage your courses and training sessions as well as track enrollment and student progress.\n\nAn LMS differs from a VLE in that it operates at a more administrative level. In practice, though, many VLE platforms have evolved to offer LMS functionality and vice versa.\n\n\n#### **eLearning authoring platform**\n\nAn eLearning authoring platform offers a range of tools and programs for you to create original learning resources, lessons, and courses, which you can do with text, imagery, slides, video, and audio media.\n\n\n## **What to look for** in an online teaching tool for a virtual classroom\n\nAny online platform you choose for virtual classes and [hybrid learning](https://livestorm.co/blog/hybrid-learning) strategies should offer the following features.\n\n\n### **Engagement features**\n\nWithout the in-person interaction of a traditional class setting, it can be easy for learners to get distracted or lose the thread of a class. As a result, the engagement features of your online teaching tools are an integral part of a virtual classroom.\n\nHere are some of the features that help educators engage with students:\n\n\n#### **Live chat**\n\nLive chat is a fun and practical virtual learning feature that allows students and teachers to interact, share links, gather opinions, and double-check concepts.\n\n\n#### **Breakout rooms**\n\nUse breakout rooms in your classes to do [ice breakers](https://livestorm.co/ice-breaker), pair and group work, or any activities where you’d like students to exchange ideas or start putting key concepts into practice.\n\n\n#### **Multimedia sharing**\n\nBe sure your teaching tools allow you to easily share worksheets, PDFs, and pre-recorded videos.\n\n\n#### **Digital whiteboard**\n\nYou can use real-time virtual whiteboards for brainstorming and concept mapping, which can be great fun as a group exercise. They're also helpful when you want individuals or teams to virtually come to the front of the class and tackle an exercise.",{"__typename":833},{"__typename":811,"id":6298,"text":6299},"UggDr-GOQGKfYxTAvVs1pw","#### **Reaction emojis**\n\nEncouraging students to react to a presentation with emojis is a fun way for them to stay involved in the subject matter. It's also a handy way for you to read the room.\n\n\n#### **Live polls**\n\nThe best teaching tools save time, making polls quick and easy for you to set up so students can choose activities and materials. Another way you can use polls is to see how students feel about a topic before and after an exercise or class.\n\n\n#### **Question upvotes**\n\nStudents can use question upvotes to decide on the most important issues for the class to address. They’re a great way to invest learners in discussions and encourage them to think more deeply about key topics.\n\n\n#### **Automatic recordings**\n\nYou can engage students after a real-time online class with replays of the entire session. Knowing there’s a recording also means students don’t have to worry so much about note-taking during synchronous class time. Make sure your virtual classroom software has unlimited replay storage.\n\n\n### **Engagement tracking**\n\nThe best virtual teaching tools make it easy to follow registrations and attendance rates across all your classes. Most also reveal other engagement metrics, like the number of responses to polls, chat messages sent, and questions asked.",{"__typename":2560},{"__typename":811,"id":6302,"text":6303},"109907625","These features you to keep track of how popular different elements are in your classes, which can change over the breadth of a course. You might use this information to adjust your lesson plans or vary how you encourage learners to get involved in some activities.\n\nAnd with some eLearning tools, you can even follow who’s watched the class recordings. This is especially useful when you have students out sick or on vacation.\n\n\n### **Ease of use**\n\nAny virtual teaching platforms should be intuitive to use for both you and your students. Some powerful tools offer a good range of features but make it difficult to join in with extra steps, like subscriptions or downloads.\n\nMake sure that your online classroom platform is browser-based so all your students need is a link to join. The software you choose should also make it quick for teachers to create events, invite attendees, and set up engagement features in-class.\n\n\n### **Scalability**\n\nSome of virtual classes might be small, with just a handful of learners. But you may find that others have dozens of learners following your presentations and working with your resources in real time.\n\nIf this is the case, you need to be sure that, your teaching platform can handle those numbers without creating stability issues. It should also let you quickly organize events, activities, and tracking—even for large audiences.\n\n\n### **Security**\n\nVirtual classroom software needs robust security features because teachers and students often share personal information. Using a free virtual classroom platform that lacks strong security controls may lead to complaints.\n\nPrioritize a browser-based tool rather than a downloadable application. And look for standard security certifications like ISO 27001 and SOC 2.\n\n\n### **Integrations**\n\nIf you plan to embed multimedia content, share a variety of materials, and incorporate real-time activities (e.g., whiteboards) into your [virtual classroom](https://livestorm.co/blog/what-is-virtual-classroom), you need a platform with a wide range of integrations.\n\nSome tools also integrate with marketing software or social media platforms that help you with the administration and promotional side of lesson planning, like Slack, HubSpot, Google Sheets, and Facebook.\n\n\n## 11 Best **online teaching tools and platforms** for your virtual classroom\n\nWe rounded up a list of the top paid and free virtual classroom software for educators and businesses of all sizes.\n\n1. Livestorm\n2. Wooclap\n3. Kahoot!\n4. Google Classroom\n5. Docebo\n6. Anthology\n7. Moodle\n8. Skillshare\n9. Adobe Captivate\n10. LearnCube\n11. WizIQ\n\n\n### 1. Livestorm",{"__typename":833},{"__typename":811,"id":6306,"text":6307},"101114970","The most important online teaching tool in any virtual classroom is the video conferencing platform. It’s the central hub for the most important interactions throughout any synchronous class.\n\nWhat sets Livestorm apart is that it isn't just a video conferencing tool. It’s a video engagement platform designed to help users interact, communicate, get involved in presentations, and enjoy all your resources.\n\nHere are some of the engagement features you can leverage in a Livestorm virtual classroom:\n\n\n* Live chats\n* Polls\n* Question upvotes\n* Reaction emojis\n* Virtual whiteboards\n* Screensharing\n* HD multimedia shares\n* Unlimited replay views and storage\n\nWith Livestorm, it takes just two minutes to set up an engaging online class, training session, or workshop. You can easily track registration and attendance as well as engagement like chats, votes, and replay views.\n\nAlso, as a web-based platform, Livestorm doesn't require learners to download an app. As a result, they won’t experience any barriers or delays to joining your pre-recorded or live online courses.\n\nLivestorm is free for classroom sessions up to 20 minutes long with up to 30 live attendees.",{"__typename":2418},{"__typename":811,"id":6310,"text":6311},"146378560","### 2. Wooclap",{"__typename":833},{"__typename":811,"id":6314,"text":6315},"101115024","Wooclap is an eLearning engagement app designed to encourage participation via messaging, questions, and activities. The platform's interactive activities include polls, brainstorming, and open questions with dynamic word clouds.\n\nTo create quizzes and activities with Wooclap, you go into the app and use its user-friendly exercise builder, where you can add PDFs, slides, or keynotes. Learners then use the app on their smartphones to complete your exercises.\n\nInstructors often use Wooclap for its assortment of question styles, competitive elements, and instant learner feedback. These features all help to add variety to the classroom setting and reinforce understanding in a fun way.\n\nWooclap has a free version with limited access to engagement, branding, and collaboration tools.\n\n\n### 3. Kahoot!\n",{"__typename":833},{"__typename":811,"id":6318,"text":6319},"101115028","Kahoot! is a gamification app for introducing quizzes, polls, brainstorming, and word clouds into your classes or training sessions.\n\nLearners or attendees can work individually or in teams on their personal devices to complete your activities, which can include theme music as well as an array of fun options for designs and images.\n\nKahoot! is a fun tool with templates that make it easy to incorporate into class or training sessions. It's also a great way to assess students without stressing them out.\n\n### 4. Google Classroom",{"__typename":833},{"__typename":811,"id":6322,"text":6323},"101115200","Google Classroom has evolved to become an LMS as well as a VLE that’s aimed squarely at academic institutions rather than for business training use cases. \n\nWithin a campus or department, each teacher can have their own Google Classroom, where they can add assignments, quizzes, and materials along with other course information. Students then use a unique code to enter classes, where there is teacher-student messaging, and user-friendly integrations with the Google Workplace ecosystem of apps and services, like Google Docs, Drive, Slides, and YouTube.\n\nEasy to access from any smartphone, tablet, or laptop, Google Classroom works best for asynchronous online learning environments.\n\n\n### 5. Docebo",{"__typename":833},{"__typename":811,"id":6326,"text":6327},"101115202","Docebo is a comprehensive virtual classroom platform built for enterprises. Its tools are geared toward business users and online training needs.\n\nInstructors can create unique training courses or import old e-learning content from a previous LMS, with the platform supporting a wide range of approaches to online learning, including [webinars](https://livestorm.co/resources/guides/what-is-a-webinar), gamification, microlearning, and virtual classrooms.\n\nWith its multi-product suite of tools, Docebo is a great option for enterprises that want formalized training programs they can customize and brand.\n\n\n### 6. Blackboard",{"__typename":833},{"__typename":811,"id":6330,"text":6331},"101115261","Blackboard (by Anthology) is a VLE with plenty of tools for teaching and learning. Students can benefit from announcements, push notifications, and synchronous collaboration.\n\nThe instructor interface has easy-to-follow workflows, grading tools, and on-the-go course management. The platform also comes with built-in communication tools, progress tracking, and anti-plagiarism software.\n\nBlackboard’s video chat options with features such as digital whiteboards, polls, and breakout rooms, are useful integrations that instructors can use for creative lesson planning.\n\n\n### 7. Moodle",{"__typename":833},{"__typename":811,"id":6334,"text":6335},"101115324","Moodle is a VLE and LMS that you can use for course administration and resources deployment. It offers live chats, forums, in-platform quizzes, assignment grading, and surveys.\n\nMoodle is a powerful and highly customizable platform. Yet it requires a level of IT expertise that not all institutions or businesses will have available.\n\nOnce a business or institution does have Moodle set up, its range of learning materials, options for testing and assessment, and instructor forums make it a great tool for facilitating teacher development outside of a traditional classroom.\n\n\n### 8. Skillshare",{"__typename":833},{"__typename":811,"id":6338,"text":6339},"101115326","Skillshare is an online learning community where teachers can create a profile and share their own resources and classes. The VLE platform is mostly focused on courses for designers, writers, illustrators, and other creatives, but it also includes business categories for analytics, leadership, and marketing.\n\nMainly based on video courses, Skillshare also gives learners access to worksheets and other assignments. Though you can use the platform to provide learners with feedback, the platform largely consists of static, asynchronous courses with little instructor-learner interaction. It's ideal great for independent learning and for getting ideas for lessons plans and activities.\n\n\n### 9. Adobe Captivate",{"__typename":833},{"__typename":811,"id":6342,"text":6343},"Cr0JBrxwTUKehHe0KZG3Zg","Adobe Captivate is an authoring tool for instructors to design their own training materials and courses. With Adobe Captivate, you can easily create eLearning slide decks, interactive videos with PowerPoint content, virtual reality walkthroughs, and multi-module branched courses.\n\nThis software also offers collaboration tools for online learning, including sharable review links and commenting features. Plus, Adobe Captivate has inclusive features like accessibility guidelines and closed captions, which help more students benefit from your virtual learning experience.\n\n### 10. LearnCube",{"__typename":833},{"__typename":811,"id":6346,"text":6347},"V464vPSUTUCuim6zJA_eDQ","LearnCube is an LMS and virtual classroom platform that’s ideal for academic institutions and businesses alike. This software allows you to centrally manage cloud-based teaching content and share it via online whiteboard, text chat, and audio conferencing.\n\nIt also lets you set up roles and permissions so you can manage staff, students, teachers, and admins. Plus, it has payment gateway options so you can monetize your virtual training sessions.\n\nAs for the virtual classroom, users praise the presentation and file-sharing features. According to a user on G2, “The screen share and whiteboard features are extremely useful when working with students. Being able to have both teacher and student upload, share, and write directly on virtual worksheets makes online tutoring much easier.”\n\nLearnCube has a basic free plan that includes unlimited 1:1 live classes and a materials library.\n\n### 11. WizIQ",{"__typename":833},{"__typename":811,"id":6350,"text":6351},"EwgHovvbSYCDThGlXSGZGA","WizIQ is a web-based virtual classroom and teacher discovery platform where you can launch a custom-branded learning portal. Students can then search for and rate your courses.\n\nWhether you need to manage online training or tutoring, the platform's tools for building courses and assessments can help. Plus, you can also access WizIQ on the go thanks to its mobile apps for Android and iOS.\n\n## Tips to set up and customize your virtual classroom\n\nOnce you've chosen the right online classroom platform, use these tips to organize your setup.\n\n### Customize your virtual classroom\n\nMake your virtual classroom your own with these customization methods:\n\n* **Use consistent naming for each online lesson.** For instance, a teacher might name their courses “AP Physics – Week 1” so that students can easily find the course. Likewise, if your school has adopted virtual classroom software, it is best to adopt a consistent naming convention.\n* **Start and end online lessons in the same way.** Consider using the same presentation slide at the beginning and end of each virtual classroom session. This approach to online lessons means students never have to wonder if they are in the right place.\n* **Practice with colleagues or teaching assistants first.** When you first start virtual classroom software, it can take some time to fully learn how to use all of the different features. Run a practice session to get familiar with the software before you begin teaching students.\n\n### Engage audiences with polls and virtual backgrounds\n\nIn order to keep your online students engaged, use polls throughout the virtual classroom session. Use at least two quizzes (i.e., one in the first 10 minutes of the class and another close to the end of the session) so that students can test their understanding.\n\nYou might also want to vary your virtual backgrounds. For example, a history teacher could display a virtual background of the Coliseum or Forum in Rome to enhance an ancient history lesson. Adding a few high-quality background images can make a virtual classroom free from boredom.\n\n### Record online lessons for on-demand viewing\n\nSimplify your recording process with these simple tips:\n\n* **Practice by recording a short session.** Before recording full-length online lessons, record a short lesson of five minutes only. Recording a short lesson first is helpful because you can quickly test your audio and video capabilities.\n* **Advise your students about the recording.** Be mindful of student privacy and tell students before you record the session. If you answer questions during the recording, answer them without mentioning student names.\n* **Review the recording before posting.** Before sharing the class recording, listen to a few parts of it first. Sometimes, glitches happen when you record events. Make a note of any parts of the recording that is unclear so that you can provide supplemental resources.",{"__typename":833},{"__typename":811,"id":6354,"text":6355},"101115331","## Livestorm for engaging virtual classroom software\n\nE-learning can give you enormous flexibility and control over your classes, but if you’re to create fun interactive materials, easily share multimedia resources, and interact fluidly with your learners, you need the right online teaching tools.\n\nVLE and LMS platforms give you a place to manage courses and provide a central hub for all your assignments, but **the virtual classroom relies on video conferencing software and in-class engagement.**\n\nSome engagement tools give you the chance to supplement a blended learning experience with fun apps for quizzes and gamification, which learners can access with their laptops or smartphones. But for a fully integrated, engaging virtual class, learners need a [video engagement platform](https://livestorm.co/resources/guides/video-engagement).\n\nAnd once you have the best online tools and features in place, there’s nothing to stop you from delivering the best online learning experiences for all your students.\n\nCurious how Livestorm can host your virtual courses and engage your students? [Sign up for free and try Livestorm today](https://app.livestorm.co/#/signup).\n\n\n## Frequently asked questions about online teaching tools and platforms\n\n### What do virtual classrooms do?\n\nVirtual classrooms connect teachers and students using video conferencing software like Livestorm. The aim is to replicate a traditional classroom in an online setting. Virtual classrooms also allow you to:\n\n* Moderate learner participation with permissions\n* Present learning materials in documents, slide decks, or video/audio files\n* Screen-share and use a virtual whiteboard\n* Divide the class into breakout rooms\n* Engage students with polls and quizzes\n* Record the class and send it to the class later\n\n### What is the best free virtual classroom software?\n\nThe best free online teaching tool is a video engagement platform that combines video conferencing technology with engagement features like polls, question upvotes, reaction emojis, and automated event replays. Livestorm’s free plan includes all its features.\n\n\n### What are the best online teaching tools for higher education?\n\nThe best online teaching tools are intuitive to use and engaging for learners. LMS and VLE platforms allow teachers and administrators to manage courses while providing a central hub for assignments, while a video engagement platform like Livestorm acts as the virtual classroom with fun interactive engagement features for a dynamic learning experience.\n\n### What makes an effective online teaching tool?\n\nThe most effective online teaching tools are easy to use for both instructors and learners, providing a natural virtual space for teacher-student interaction, with engagement features for focused, collaborative learning.\n\n### What’s the difference between a virtual classroom and a learning management system?\n\nThe difference between a virtual classroom and an LMS is that a virtual classroom allows you to have classes online and an LMS enables you to create online courses.\n\nAn LMS is where you create the curriculum and lesson structure and manage enrollment. A virtual classroom is where you have individual lessons and teach the curriculum.\n\nThe platforms that power these software solutions usually do one or the other, but sometimes offer both an LMS and a virtual classroom.\n\n### What’s the difference between virtual classrooms vs. web conferencing?\n\nThe difference between virtual classrooms vs. web conferencing is that virtual classrooms are designed for teaching classes online and web conferencing is for online meetings. Virtual classrooms use web conferencing technology to translate the learning experience into a virtual environment.\n\nVirtual classrooms use some of the same features as regular web conferencing software, whilst emphasizing others, such as:\n\n* Digital whiteboards\n* Breakout rooms\n* File sharing\n* Screen-sharing\n* Engagement features like polls and Q&A tabs\n* Class recording\n\n### What is the difference between virtual classroom software and virtual learning software?\n\nThe difference between virtual classroom software and virtual learning software is that virtual classroom software involves a teacher but virtual learning might not. Virtual classroom software uses video conferencing technology to connect teachers and students for lessons.\n\nVirtual learning software is like an interactive digital textbook. It presents students with learning materials and activities but often no way to directly interact with a teacher.\n\nVirtual classroom software like Livestorm offers a ton of communication features for teachers to engage students such as video conferencing, chat features, and digital whiteboards.",{"id":6357,"alt":6358,"height":6359,"url":6360,"width":899},"45376680","woman wearing red shirt looking at a virtual lesson ",800,"https://livestorm.imgix.net/1127/1647443914-virtual-learning2.jpeg","online-teaching-tools-platforms","Discover the top virtual classroom software tools for online teaching. Get our list of the best paid and free teaching tools and virtual learning platforms.","11 Best Virtual Classroom Software Tools (Free & Paid)",{"id":6365,"_firstPublishedAt":6366,"blogPostCategory":6367,"content":6369,"coverImage":36,"coverWithImgix":6409,"slug":6413,"subtitle":6414,"title":6415},"101113505","2022-01-28T11:23:27+01:00",[6368],{"id":6131,"name":415,"slug":417},[6370,6373,6374,6377,6378,6381,6382,6385,6386,6389,6390,6393,6394,6397,6398,6401,6402,6405,6406],{"__typename":811,"id":6371,"text":6372},"101113828","Businesses and educational institutions are increasingly excited at the possibility of combining in-person and virtual learning, but without a clear understanding of what hybrid learning is, the best tools to use, or how to set up a hybrid learning environment, your classes could be confusing or frustrating for students.\n\nThankfully, when technology is thoughtfully integrated into training programs and lesson plans, you can address key concerns and **create a flexible learning environment that empowers learners to be more independent.**\n\nSo read on to find out what defines hybrid learning, the tools you should be using, and how to get the most out of your hybrid classrooms.\n\n\n## What is **hybrid learning**?\n\n**Hybrid learning is a teaching method that brings remote and in-person students together in real-time for synchronous classes.**\n\nInstructors and learners use video conferencing and engagement platforms, so no meaningful distinction is made between who’s in-person or who’s remote. \n\nThough you might find hybrid learning used synonymously with blended learning, they’re not the same, as you can see below.\n\n\n### What’s the difference between hybrid learning and blended learning?\n\nBlended learning combines traditional teaching with online lesson delivery, materials, and activities. Normally, these digital ways of learning supplement face-to-face classes.\n\n**So while hybrid learning mixes remote and in-person students during synchronous classes, blended learning mixes traditional and digital teaching methods, materials, and [online learning tools](https://livestorm.co/blog/online-teaching-tools-platforms).**\n\n\n## What does a **successful hybrid learning** environment look like?",{"__typename":833},{"__typename":811,"id":6375,"text":6376},"109906361","The most successful hybrid classes are highly interactive learning environments that are quieter than a traditional classroom, where in-class learners interact with their devices as much as with you or each other.\n\nWe’ll talk more about how to set up a hybrid classroom later.\n\n\n### Examples of hybrid learning activities\n\nHere are some hybrid learning exercises you can use to engage learners:\n\n\n\n1. Collaborative brainstorming with a digital whiteboard\n2. Question upvotes to see what your learners want you to discuss first\n3. Short pre-recorded presentations by the instructor or learners\n4. Multimedia worksheets for individuals or groups\n5. Live polls for the class to choose activities or compare opinions\n\n\n## What are the **benefits of hybrid learning**?\n\n\n### Benefits for teachers and trainers\n\n\n#### **Professional development**\n\nThe chance to work with virtual technology is excellent for instructors’ professional experience and sense of motivation.\n\n\n#### **Edtech tools and features**\n\nTrainers can get really creative with Edtech, using it to be more responsive to learner needs and track progress (we look at some of the best online teaching tools further below).\n\n\n#### **Health and safety**\n\nLearners who come down with a dry cough don’t have to be in physical attendance to still benefit from your expertise and carefully planned resources – which is great for them and even better for you.",{"__typename":833},{"__typename":811,"id":6379,"text":6380},"109906677","### Benefits for learners\n\n\n#### **Accessibility**\n\nWith hybrid learning, students have far fewer barriers to enjoying education and professional development, no matter their physical location or ability.\n\n\n#### **Flexibility**\n\nLearners can choose where they want to be for a hybrid class. Also, with online tools and recordings, it’s easier for students to review materials at their own pace.\n\n\n#### **Better engagement**\n\nOnline learning features like polls, quizzes, digital whiteboards, and reaction emojis can help make classes more engaging.\n\n\n### Benefits for educational institutions and businesses\n\n\n#### **Cost-effectiveness** \n\nWith less physical space required, overheads can go way down with digital classes. Also, the potential for larger class sizes can result in savings on instructors. This is especially true for businesses with multiple locations, who also benefit from employees needing less time away from work.\n\n\n#### **Competitiveness**\n\nColleges, universities, and businesses can use their hybrid learning programs as evidence of their commitment to the most advanced teaching and training methods. Also, institutions can have larger class sizes across a wider range of learner demographics (not to mention time zones).\n\n\n#### **Expert knowledge sharing**\n\nHybrid learning allows businesses to give employees and trainees more direct access to specialized knowledge and expertise across their organizations.\n\n\n## What are the **disadvantages of hybrid learning**?\n\nOf course, you need the right devices and tools to engage in hybrid learning. Some of these, like tablets and laptops, can be prohibitively expensive for some schools and businesses.\n\nAs teachers and learners become familiar with a new learning environment, careful lesson planning is absolutely essential, and this can be time-consuming for teachers. However, there are lots of user-friendly tools available to teachers to help speed up preparation time and improve the in-class experience – we look at some of these below.\n\n\n## 4 **best** hybrid learning tools\n\n\n### [Livestorm](https://livestorm.co/)",{"__typename":833},{"__typename":811,"id":6383,"text":6384},"101113830","Video conferencing technology is a prerequisite for hybrid learning, and the unique advantage of Livestorm is that it’s a **video engagement platform** with features to help teachers like digital whiteboards, multi-media sharing, breakout rooms, polls, reaction emojis, and question upvotes for live Q&As.\n\nAlso, with just a link needed to join in and recordings that can be emailed out automatically, Livestorm is fast and easy to use.\n\n\n",{"__typename":2418},{"__typename":811,"id":6387,"text":6388},"146640076","### [Padlet](https://padlet.com/)",{"__typename":833},{"__typename":811,"id":6391,"text":6392},"101113912","Padlet is a **bulletin board platform**, where you can create, share, and collaborate on multi-media boards for research and review projects. Designed chiefly for schools, its intuitive drag-and-drop interface makes it highly adaptable and useful for just about any learning or training use case.\n\n\n### [Wizer](https://app.wizer.me/)",{"__typename":833},{"__typename":811,"id":6395,"text":6396},"101113929","Wizer is a **digital worksheet platform** teachers can use to make multimedia resources and questions for their classes. Great for both in-class activities and supplementary study, its automatic feedback feature makes it especially practical for instructors with large student numbers.\n\n\n### [Miro](https://miro.com/)",{"__typename":833},{"__typename":811,"id":6399,"text":6400},"101113931","Miro is a **virtual whiteboarding tool** for teams designed for real-time collaboration and presentations. \n\nThe pre-made workshop templates are fantastic for trainers and can be used for onboarding, brainstorming, flowcharts, and reviews, along with other resources and group activities – which is why [Livestorm has a built-in Miro integration](https://livestorm.co/integrations/miro).\n\n\n## **Best practices for hybrid teaching**\n\nHybrid classrooms create new opportunities for instructors and learners. To help everyone have a fully engaging and integrated experience, follow these best practices.\n\n\n### Set up a space that’s practical for hybrid learning\n\nOrganize seating places and cameras so that everyone can view the resources you’ll be using, such as an in-class whiteboard, and also make sure this arrangement allows you to move around naturally while remaining visible to your online students and professionals (a classic horseshoe is often best).\n\nIf you’re using a large screen, so your online learners are visible, set this up for the whole class to see – depending on your class size and shape, opposite the whiteboard at the back of the horseshoe seating arrangement could be a practical place. Also, at the start of each class or session, check no wires or cables are waiting to cause an accident.\n\n\n### Have in-person learners join in online\n\nAsk your in-class learners to join remote attendees by following the class on their devices. This way, they’ll be able to take full advantage of all the available virtual technology, tools, and resources\n\nYou can use apps like [Mentimeter alongside your video engagement platform](https://app.livestorm.co/livestorm/top-tips-for-engaging-and-inclusive-hybrid-meetings) to make interactive presentations and collect data, polls, and opinions.\n\n\n### Make recordings easily available\n\nEnable recordings when you set up a class or workshop, which you can also set up to be automatically emailed out to registrants after a session. With Livestorm, the replay will include all your media shares from the class, too, so students and trainees won’t miss out on any worksheets or screen shares.\n\n\n### Track engagement\n\nA video engagement platform like Livestorm makes it easy for you to keep track of event registration and attendance, which is especially useful when it comes to planning classes for large numbers. \n\nAnd when you have absentees, check the replay analytics to see who viewed the class recording – if you let people know this is part of your process, they’ll be more encouraged to keep up with the rest of the class.",{"__typename":2560},{"__typename":811,"id":6403,"text":6404},"101113965","### Make instructional videos\n\nGet into the habit of creating short instructional videos for tasks, descriptions, and FAQs. With [Loom](https://www.loom.com/), for example, it’s easy to embed a quick explainer into worksheets and other documents, which will save you from repeat-answering common doubts. Also, it’s useful for learners to be able to return to your recording out of class at their own pace.\n\n\n### Share ground rules for virtual learning\n\nHybrid education has its own conventions, tools, and practices, and it’s natural that not all your learners will be familiar with these or how they can affect the experience of other learners. So help your class create an optimum virtual learning environment by sharing your [virtual classroom rules](https://livestorm.co/blog/virtual-classroom-rules) before or at the beginning of a workshop or course.\n\n\n### Invite responses or questions in the chat panel\n\nAsk learners to make their comments in the chat or questions panel of your video engagement or conferencing platform, which you can quickly scan and highlight as you see fit. This will help prevent the general background noise of a classroom, which can be particularly distracting for remote learners and gives everyone the chance to contribute.",{"__typename":833},{"__typename":811,"id":6407,"text":6408},"101113967","### Have contingency plans (e.g. shareable videos, activities)\n\nAny class can get sidetracked or go flat from time to time – it’s normally simple to improvise in a traditional classroom, but this can be more of a challenge with hybrid learning, especially if you’re not used to hybrid teaching strategies. \n\nSo have prepared some activities, worksheets, and pre-recorded videos that you can quickly share as a handy backup. Once learners are quietly working away, you’ll have some time to decide how to proceed.\n\n\n## Explore the possibilities of hybrid learning with the best tools and practices\n\nThe possibilities of hybrid learning should make it an exciting, enriching learning experience for teachers and learners, with the opportunity for **diverse classes, fun activities, and flexible, accessible classes.** But the [best practices](https://livestorm.co/blog/virtual-meeting-best-practices) and tools are essential.\n\nAn easy-to-use video engagement platform will bring your whole class closer together, helping everyone to stay on-topic as they get contributing and interacting with each other. \n\nMeanwhile, there are other tools you can bring into the hybrid classroom, which you can use for self-grading exercises and eye-catching presentations.\n\nIf you can combine these tools with a carefully organized space, engagement features like polls, multimedia sharing, and unlimited replays, you can create a dynamic learning environment your [online students will not just engage with, but love](https://livestorm.co/blog/student-engagement-online-learning).\n\n\n## Frequently asked questions about hybrid learning\n\n\n### How does COVID affect hybrid learning?\n\nThe hybrid learning model gives learners much more flexibility – if anyone is sick or uncomfortable being in a physical classroom, they can simply join in online. Hybrid learning also makes it easy to spread in-person attendees further apart in the classroom without affecting group activities or interactions.\n\n\n### What is the hybrid learning model?\n\nHybrid learning combines in-person and virtual learning in a single, synchronous class. This gives learners the flexibility to join a class from wherever they choose – if they can’t be present in person, all they need to take part is a device, internet connection, and a quiet space.",{"id":6410,"alt":6411,"height":6359,"url":6412,"width":899},"45376686","hybrid learning with a laptop on a table surrounded by papers and sticky notes","https://livestorm.imgix.net/1127/1647443973-online-education2.jpeg","hybrid-learning","Find out what defines hybrid learning, the tools you should be using, and how to get the most out of your hybrid classrooms.","What is Hybrid Learning and How to Use It in Your Classroom?",{"id":6417,"_firstPublishedAt":6418,"blogPostCategory":6419,"content":6421,"coverImage":36,"coverWithImgix":6444,"slug":6448,"subtitle":6449,"title":6450},"101706962","2022-02-22T14:02:57+01:00",[6420],{"id":6131,"name":415,"slug":417},[6422,6425,6426,6429,6432,6433,6436,6437,6440,6441],{"__typename":811,"id":6423,"text":6424},"101707026","Virtual learning is an exciting area of education and professional training, but it comes with challenges – online learners can become easily distracted, and if your class loses interest or focus, that normally means you’re in for a long, stressful session of teaching.\n\nHowever, with this rundown of strategies and [online teaching tools](https://livestorm.co/blog/online-teaching-tools-platforms), you can develop a culture of online student engagement across all your classes, motivate collaboration, and enjoy some stress-free teaching time.\n\n\n## What is **student engagement**?\n\n**Student engagement is the attention, motivation, and interest learners have in your class.** You notice it when it’s present, and you notice it even more when it’s not – so before we look at what you can do to improve engagement, why is it so crucial in virtual education?\n\n\n## Why is student engagement **important for virtual learning**?",{"__typename":833},{"__typename":811,"id":6427,"text":6428},"101707028","Whether they’re in-person or online, **engaged students work better, help create an attentive learning environment, and are more likely to retain key information.**\n\nBut at home or in the workplace – where many of your learners will be joining you from – there are any number of distractions there simply wouldn’t be in a physical classroom. Also, when people are on their devices, there’s a huge temptation for them to turn their attention elsewhere.\n\nThis makes online learning engagement strategies a potentially defining factor in the success of your virtual classes and courses. It’s why instructors in online and hybrid learning need to be proactive about bringing them into the virtual classroom.\n\nRead on to see what online engagement strategies you can introduce into your virtual classes.\n\n",{"__typename":811,"id":6430,"text":6431},"101707065","## 9 Ways to **improve student engagement** in your virtual classroom\n\nHere are some easy-to-implement [engagement ideas for online learning](https://livestorm.co/blog/student-engagement-online-learning).\n\n\n### Start using **fun online engagement tools**\n\nThe first stop for teachers looking for new ways to engage learners is by putting the right online engagement solutions in place. If you’re struggling for ideas, think about what activities are most successful in your in-person classes, and see what tools would allow you to bring those into your virtual lessons.\n\nAlso, if there are tools or apps you consider essential, compare the available options on the basis of their engagement features. \n\nA good example here is video communication software, which is fundamental to teacher-student interaction in the virtual or [hybrid classroom](https://livestorm.co/blog/hybrid-learning) – where one very special solution stands out as a [video engagement platform](https://livestorm.co/).\n\nHere are some of the tools and features that are fun and simple to implement in your day-to-day virtual classroom activities:\n\n\n#### **Emoji Reactions**",{"__typename":833},{"__typename":811,"id":6434,"text":6435},"101707067","Your learners will be very used to using emojis in social media and other apps, so bringing them into your virtual classes will feel familiar to them, helping to set the tone for a relaxed, interactive learning environment.\n\n\n#### **Live polls**\n\nIn-class polling is quick to set up and you can use this feature in a number of ways – for example, to compare opinions at the start and end of a subject presentation, or to get learners to choose activities and materials. \n\n\n#### **Question upvotes**\n\nAs with live polls, question upvotes give your learners a say in the direction their classes take, helping to invest them in topics and discussions.\n\n\n#### **Virtual whiteboards**\n\nIf you like using a whiteboard for your traditional classes, you’ll want one for your virtual classes, too. Students can use them to make presentations, explain their thought processes, or brainstorm in groups – and you can use them yourself, just as you would in person.\n\n\n#### **Breakout rooms**\nGreat for ice-breakers and other group activities, breakout rooms are also a handy way to give yourself some breathing space while the class takes care of itself – just make sure your online teaching platform makes them quick to set up on the fly.\n",{"__typename":2418},{"__typename":811,"id":6438,"text":6439},"101707096","\n### **Share learning objectives**\n\nLearners are far more invested in exercises when they understand how they relate to your shared class objectives. **So be transparent with your students and at the start of each class, explain what you’ll be covering, why, and what they’ll be able to do as a result.**\n\nThis is a strong motivating tool for learners that should see them performing activities with a greater sense of purpose.\n\n\n### Encourage participation and discussion\n\nLook for opportunities to get learners talking to each other and exchanging ideas. \n\nFor example, you can **place small groups of two to four students in breakout rooms** and ask them to review a subject you’ve just discussed, compare homework, or decide what questions they’d like to ask you or the rest of the group.\n\nAn individual can then report back to the class to summarize their conversations, debates, or results.\n\n\n### Keep collaborative projects simple and trackable\n\nHaving learners work on projects together (for example in breakout rooms or with the [virtual whiteboard](https://livestorm.co/blog/engage-your-audience-with-miro-whiteboards)) places them in contact with new perspectives and approaches that can be great for creativity and motivation, but it can also lead to frustration if the chemistry just isn’t right within a group. \n\nSo especially at the start of a course, **make collaborative projects short and simple, gently building up their complexity over time.** This should help learners get used to the best way of working in an online team, and give you a chance to see who works best with who.\n\nIf you’re concerned some learners might not contribute as much as others, at the end of a project, you can ask them to fill in a report on each other’s performance. Another solution is for groups to complete their work in a document with version control so you can track everyone’s contributions.\n\n\n### Make sharing and presenting work a regular feature\n\n**Create a culture of group communication** by having one person report back on a task, project, or piece of homework in each class. Knowing they could be asked to speak for one or two minutes encourages learners to be proactive and engage with your activities and exercises.\n\n\n### Ask concept-checking questions\n\nAfter you’ve presented a topic or given a set of instructions, **create a [live poll](https://livestorm.co/webinar-glossary/webinar-polls) that asks concept-checking questions** to see how well they’ve understood your explanation. This can be a fun way for learners to show what they’ve learned and compare themselves with the rest of the class. \n \nIf you do this regularly and make it a feature of your teaching process, students will anticipate a concept-checking question and be more engaged in topics and discussions as a result.\n\n\n### Read the room\n\nGetting a clear sense of how focused or engaged learners are can be a challenge in a virtual setting, but **reading the room is still a necessary skill for online classes, so use engagement tools and analytics to help you.**\n\nReaction emojis can give you a glimpse of how into a subject your classes are – if the smiley faces start drying up, you may have lost your audience. Also, with Livestorm you can see how much your class is using other engagement features like live chat and polls, which can also indicate if learners are focused on what they should be.\n\n**Related post:** [10 Virtual Classroom Rules and Expectations to Practice in 2022](https://livestorm.co/blog/virtual-classroom-rules)\n\n\n### Use mixed media\n\nYou can share songs, videos, and slides to vary things up in your classes – **surprising students with a short film scene, music video, gif, or meme is a great way to press the reset button** and re-engage your audience.\n\nIt’s also a good idea to have a bunch of these in reserve for when an activity doesn’t work out or you suddenly need to buy yourself a minute or two to get organized.\n\n\n### Create fun quizzes\n\nA great way to close out a long week or training session, short quick-fire quizzes are always fun, and students enjoy getting competitive when given the chance. You can **mix your quizzes up with class topics as well as fun general knowledge, using multimedia to make them more dynamic.**\n\n\n## Enjoy stress-free teaching with engaged learners",{"__typename":833},{"__typename":811,"id":6442,"text":6443},"101707069","Motivated, curious, and engaged learners make for a stress-free teaching experience – so using effective strategies to engage your classes should be among your top priorities as an online teacher.\n\nTo have attentive, enthusiastic learners throughout your classes, use a video engagement platform with in-built engagement features like virtual whiteboards for front-of-the-class activities, breakout rooms for group work, and live polls to gauge opinion.\n\nAlso, share multimedia resources as ice-breakers and to break sessions up, along with fun activities that are always in line with your class’s learning objectives.\n\nWith a focused group of learners, everyone can look forward to fantastic virtual classes – even you!\n\n\n## Frequently asked questions about online student engagement\n\n\n### How can I improve student engagement in online courses?\n\nThe best way to engage your students in virtual learning is with the best online tools for engagement. If you’re looking for video conferencing technology, choose a video engagement platform like Livestorm where you can use features like reaction emojis, live polls, question upvotes, and virtual whiteboards as part of your classes.\n\n\n### How can I increase student engagement on campus?\n\nEncourage students to work together, express their concerns, and help each other with moderated online forums, social clubs, and events.\n\n\n### How does student engagement impact student achievement?\n\nEngagement is a massive factor in student performance, so it’s important for teachers to think about engaging activities, features, and platforms throughout their in-person and virtual classes, courses, and planning.",{"id":6445,"alt":6446,"height":6359,"url":6447,"width":899},"45376661","man wearing headphones sitting in front of laptop studying for virtual school","https://livestorm.imgix.net/1127/1647443839-student-engagement2.jpeg","student-engagement-online-learning","Use this list of fun teaching tools and strategies to engage learners in the virtual classroom.","9 Ways to Improve Student Engagement in Virtual Learning","Livestorm’s in-depth guide for educators looking for a deeper understanding of virtual learning methods and online teaching software.",[6453,6463],{"id":6454,"contentData":6455},"Fh31qzaiRs-w5OcyHKp6_Q",{"@context":1167,"@type":1168,"name":6456,"description":6457,"thumbnailUrl":6458,"uploadDate":6459,"duration":6460,"embedUrl":6461,"interactionCount":6462},"5 Icebreaker Ideas for Your Virtual Meetings","Virtual icebreakers are the go-to for warming up distributed teams before a meeting, making them feel comfortable and more connected. Check out this video to learn 5 icebreaker games that require little to no preparation! ⏱️ Timestamps: 00:00 - Intro 01:08 - Guess who 01:55 - Trivia quiz 02:16 - Two truths and a lie 02:49 - Question of the week 03:25 - Background charades ---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/bZ__8ehDNbI/default.jpg","2022-01-31T13:20:05Z","PT4M40S","https://www.youtube.com/embed/bZ__8ehDNbI","466",{"id":6464,"contentData":6465},"DXJT5i5PSdyOR7Lj9bJx2A",{"@context":1143,"@type":1144,"mainEntity":6466},[6467,6471],{"@type":1147,"name":6468,"acceptedAnswer":6469},"What video software is needed for virtual learning?",{"@type":1150,"text":6470},"To host live online classes, you’ll need video software that supports your teaching goals. Choose a software with a pricing plan that can accommodate your audience size and number of hosts. You should also consider the engagement features included in your package because your students will want options like chat boxes and emoji reactions to support participation.",{"@type":1147,"name":6472,"acceptedAnswer":6473},"What are the do's and don'ts of virtual learning?",{"@type":1150,"text":6474},"Do tailor your teaching to the specific needs and learning level of your students, include icebreakers at the start of live sessions or distance learning programs and Use the ‘mute’ button wisely. Don't use the wrong software, simply replicate the in-person classroom rather than making the most of additional virtual learning tools like digital whiteboards or virtual quizzes and schedule long events without comfort breaks or opportunities to participate.","What Is Virtual Learning? A Guide for Teachers & Instructors",{"id":6477,"alternativeVersions":6478,"_locales":6487,"_publishedAt":6488,"_updatedAt":6489,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":6490,"blogPostAuthor":6493,"cluster":6495,"content":6500,"coverImage":36,"coverWithImgix":6570,"bottomContentOffer":166,"date":5926,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":6574,"relatedPillarPage":166,"seoDescription":6575,"sidebarContentCard":166,"structuredData":6576,"subtitle":6575,"title":6592,"slug":6482},"QIO3XqbATBCVd2nPNG_vew",[6479,6481,6483,6485],{"locale":2060,"value":6480},"kundenakquise-trichter",{"locale":756,"value":6482},"lead-generation-funnel",{"locale":2065,"value":6484},"embudo-de-generacion-de-leads",{"locale":759,"value":6486},"entonnoir-de-generation-de-leads",[756,759,2065,2060],"2025-07-02T17:44:02+02:00","2025-07-02T17:44:01+02:00",[6491,6492],{"id":766,"name":674,"slug":675},{"id":872,"name":681,"slug":682},{"id":1028,"avatar":6494,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1037,"bottomContentCardCtaTitle":1038,"bottomContentCardText":1039,"bottomContentCardTitle":1040,"displayCustomerLogoSection":493,"headerCtaText":1041,"headerCtaCtaTitle":1038,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":6496,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1057,"title":1058,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1043,"trackName":32,"trackNameFallback":1044,"backgroundImage":6497,"coMarketing":493,"ebook":36,"image":36,"resourceType":6498,"shortDescription":1055,"slug":1056,"title":1044},{"id":1046,"alt":1047,"height":1048,"url":1049,"width":1048},{"id":1051,"color":1052,"cta":1053,"icon":6499,"name":635},{"id":575,"name":576},[6501,6504,6507,6510,6517,6520,6528,6531,6533,6536,6539,6542,6549,6552,6558,6561,6567],{"id":6502,"__typename":811,"text":6503},"EtPpcX5gR62BlqkEPj-3dQ","The key to building your sales pipeline isn't attracting more casual prospects. It's connecting with more qualified leads and guiding them toward a conversion.\n\nA well-designed funnel helps nurture leads from discovery to action so you can close more deals. Learn how to build a lead generation funnel, with tips and tactics for each stage.",{"__typename":5829,"id":6505,"title":5831,"content":6506},"EW2JXSdbRTC1qWMI6KIREQ","* The funnel has five stages that guide leads from discovery to action.\n* A successful lead generation funnel includes both sales and marketing efforts.\n* To build an effective funnel, you need to know your ideal customer and their buyer's journey.",{"id":6508,"__typename":811,"text":6509},"BTpxii1ZRyu-MZZRzXiG3w","## What is a lead generation funnel?\n\nA lead generation funnel is a method that sales and [marketing teams](https://livestorm.co/teams/marketing) use to attract prospects and convert them into paying customers.\n\nThis type of funnel focuses on connecting with prospects, collecting their contact information, and then adding qualified leads to the sales pipeline. It simplifies the sales process, guiding leads from awareness to conversion more efficiently.\n\nA lead gen funnel aligns with the [buyer's journey](https://livestorm.co/blog/buyer-journey). But instead of reflecting the customer's point of view, this funnel is from the perspective of sales and marketing.\n\nMarketing and [sales teams](https://livestorm.co/teams/sales) collaborate on lead generation. Marketing handles the first three stages before handing off qualified leads to sales for the final two lead funnel stages.\n\nIt's considered a funnel because of its shape. The first stage includes the largest number of prospects. Then, each subsequent stage filters out unqualified prospects, leading to progressively smaller groups of potential customers.\n\n\n## Stages of a lead generation funnel\n\nA typical lead gen funnel has five stages. Let's walk through explanations and tactics for each stage.",{"id":6511,"__typename":833,"image":6512},"CkT9cCafQsq_JdptZJZ1qQ",{"id":6513,"alt":6514,"height":6515,"url":6516,"width":838},"XytF1ZxfSWCeL4cMHNpdMQ","lead generation funnel stages",1273,"https://livestorm.imgix.net/1127/1742736935-livestorm-lead-generation-funnel-stages.png",{"id":6518,"__typename":811,"text":6519},"J3T2_btBSD2aNpb4569WyQ","### Discovery stage\n\nThe first stage of the funnel happens when prospects initially become aware of your business. This is your team's chance to introduce the company's solutions to potential buyers.\n\nTo capture prospects' attention, marketing teams use tactics like:\n\n\n\n* Using search engine optimization (SEO) to rank content at the top of search results and drive organic traffic\n* Creating paid social media campaigns (e.g., LinkedIn or Facebook) to connect with new prospects\n* Running search ads to reach prospects as they look for solutions\n\nFor example, here's a pay-per-click (PPC) ad by Livestorm. It's designed to introduce our webinar platform to prospects as they search for software to host live or [on-demand events](https://livestorm.co/webinar-software/on-demand-webinars).",{"id":6521,"__typename":833,"image":6522},"aXovV_50TNqFtsLZS3M9wQ",{"id":6523,"alt":6524,"height":6525,"url":6526,"width":6527},"CG-tBfpgRG-QWFwv-PhnsQ","Livestorm search ad",1174,"https://livestorm.imgix.net/1127/1742736906-livestorm-search-ad.png",1334,{"id":6529,"__typename":811,"text":6530},"TpfsQ4zDSc22chVbOOdF0Q","### Interest stage\n\nDuring the interest stage, prospects begin to dig deeper into potential solutions. They want to learn more about solutions that address their pain points and help them reach their goals.\n\nTo educate interested prospects, marketing teams use lead nurturing tactics like:\n\n\n\n* Creating lead magnet content that provides added value, such as ebooks or research reports\n* Sending email marketing campaigns that highlight the value of your product or service\n* [Hosting webinars](https://livestorm.co/resources/guides/what-is-a-webinar) that help establish authority in your industry and invite real-time interactions\n\nFor example, here's a webinar that Livestorm hosted in partnership with Chopcast. The live event walked viewers through strategies to repurpose webinar content, helping to build trust and credibility.",{"id":6532,"__typename":913,"youtubeLink":1098},"YKfbSCZhRcaDHBTKDa70Ig",{"id":6534,"__typename":811,"text":6535},"S1vTco5ZR1iMrQBwVJ1CYA","### Appraisal stage\n\nAt the appraisal stage, prospects start to seriously consider products and services. They actively compare options and look for data that qualifies the value that potential solutions provide.\n\nTo help with the evaluation process, marketing and sales teams step up their lead generation efforts by:\n\n\n\n* Producing [case studies](https://livestorm.co/customers) that feature real customer results and testimonials\n* Personalizing email campaigns that share relevant data and customer results\n* Publishing comparison pages that show how your solution measures up to the competition\n\nFor example, Livestorm's [webinar software comparison](https://livestorm.co/webinar-software-comparison) page invites leads to compare our solution to more than a dozen competing products. This landing page provides data to help leads evaluate their options.",{"id":6537,"__typename":1003,"text":6538},"HuONhN6ORNGz7iD5M-w42w","\u003Cp>\u003Ca href=\"https://livestorm.co/webinar-software-comparison\" title=\"Livestorm webinar software comparison tool\">\u003Cimg alt=\"Livestorm's webinar software comparison tool\" src=\"https://livestorm.imgix.net/1127/1740746233-livestorm-webinar-software-comparison.png\" />\u003C/a>\u003C/p>",{"id":6540,"__typename":811,"text":6541},"QXCClw_bTcqDd0XrzyBn3w","### Decision stage\n\nAt the decision stage, leads are finalizing their research and getting ready to make a purchase. They often need to finalize pricing or have lingering objections that they want to address.\n\nTo guide leads toward a decision, sales teams often use these customer acquisition tactics:\n\n\n\n* Offering a limited-time incentive, such as a discount\n* Providing free audits to show leads how to meet their goals—and how your solution can help\n* Hosting on-demand [product demos](https://livestorm.co/blog/product-demo-video) or personalized live walkthroughs\n\nFor example, Livestorm hosts an [on-demand demo](https://app.livestorm.co/livestorm/livestorm-on-demand-webinar/) that potential customers can sign up to watch at any time. Our sales team also offers personalized content via a live demo, which you can book from our homepage.",{"id":6543,"__typename":833,"image":6544},"erI_E1cfQ7uzamhJuIhjVA",{"id":6545,"alt":6546,"height":6547,"url":6548,"width":838},"MGK_N3hBRyiyltvbUY4Htw","Livestorm's on-demand demo",1208,"https://livestorm.imgix.net/1127/1740746282-livestorm-on-demand-demo.png",{"id":6550,"__typename":811,"text":6551},"FrLs8EmDQDa2DlycHeKSWQ","### Action stage\n\nWhen leads reach the action stage, they're at the end of the customer journey and ready to convert. They want to finalize the offer, sign the contract, and start using the solution.\n\nTo close the deal and set customers up for success, sales teams use these tactics:\n\n\n\n* Sending confirmation email campaigns that clearly outline steps to get started\n* Onboarding new customers via one-on-one training sessions\n* Checking in with new customers and answering questions on an ongoing basis\n\n\n## 7 Steps to build a lead generation funnel\n\nFollow the [lead generation best practices](https://livestorm.co/blog/b2b-lead-generation-best-practices) below to set up a successful funnel.\n\n\n### 1. Identify your ideal customer profile\n\nFirst, get clear on the type of leads you want to attract. Define your [ideal customer profile](https://livestorm.co/blog/ideal-customer-profile) (ICP) by clarifying factors like their:\n\n\n\n* Industry\n* Location\n* Company size\n* Annual revenue\n* Pain points\n* Goals\n\nThe easiest way to uncover these factors is to look for common themes among your top customers. Analyze customers with the highest ROI, greatest lifetime value, or longest relationship with your business to determine where to focus your marketing and sales efforts.\n\n\n### 2. Map the buyer's journey\n\nNext, sketch out the journey that your customers take as they research solutions and make a purchase. You need to know the kinds of content they typically consume and the calls to action (CTAs) they respond to as they go from awareness to conversion.",{"id":6553,"__typename":833,"image":6554},"TlFH1C22SNyi6SiYpufGTQ",{"id":6555,"alt":6556,"height":897,"url":6557,"width":899},"RhzCZsPdS9CIQdtBrheDTA","marketers researching an ideal customer profile","https://livestorm.imgix.net/1127/1722299825-ideal-customer-profile.jpg",{"id":6559,"__typename":811,"text":6560},"TJQvaHUAQ56Gvo3qPsnuJg","Review analytics for your social media, email, content marketing, and advertising campaigns. Identify the best fit touchpoints that generate the most value and prompt leads to take the next step in their buyer's journey.\n\n\n### 3. Define your lead gen offer\n\nOnce you know the types of content that work best for your target audience, decide on the main offer for your lead magnet funnel. A strong offer should solve your prospects' problems and provide enough value that they're willing to provide their email address in exchange for access.\n\nFor example, you could develop an:\n\n\n\n* Original research report with data that leads can't access anywhere else\n* Exclusive webinar featuring important thought leaders in your industry\n* Email course that teaches leads how to master a new skill\n\n\n### 4. Develop content for your audience\n\nNow you're ready to create your lead magnet and attract new leads. Depending on the format you choose, this step may involve producing a downloadable asset, developing a course, or organizing a webinar.\n\nBut keep in mind that the lead magnet is just one aspect in your approach to building a funnel. You need valuable content for each stage. Use your knowledge of the buyer's journey and the marketing and sales lead funnel to inform the content you create for every remaining step.\n\n\n### 5. Collect contact information\n\nAs you create content and develop the funnel, [lead generation tools](https://livestorm.co/blog/lead-generation-tools) become essential for collecting contact information and building a sales pipeline. These powerful tools make the process much easier:\n\n\n\n* Website visitor identification tool like Leadfeeder, which can help you assess buying intent\n* Lead capture tool like Leadpages to collect email addresses and manage lead magnets\n* Customer relationship management (CRM) tool like Pipedrive to manage leads \n\n\n### 6. Hand off leads from marketing to sales\n\nAfter leads have gone through the first three funnel stages (discovery, interest, and appraisal) they may be approaching a purchase decision.",{"id":6562,"__typename":833,"image":6563},"Viqeil8hTuKNHfGJAvfavw",{"id":6564,"alt":6565,"height":3456,"url":6566,"width":1778},"49657510","sales and marketing teams working together","https://livestorm.imgix.net/1127/1684264077-how-to-drive-sales-with-a-virtual-product-launch-strategy.jpg",{"id":6568,"__typename":811,"text":6569},"PNQtd-7dQruRv-LcJjwnqQ","But instead of qualifying leads solely on how they move through the lead funnel, pay attention to the data. Plan to hand off leads based on their buying signals—which may include their engagement patterns, intent data, or conversations with sales.\n\nTo simplify your lead generation process, use sales tools like your CRM to manage leads. Set up a lead scoring system so you can automatically hand off leads once they're qualified.\n\n\n### 7. Connect with leads and close the deal\n\nCreate a reliable system for sales to connect with qualified leads and close the deal after the handoff. Depending on your sales process, this final step typically involves sending an email or making a phone call to directly reach out to leads and make the sale.\n\n\n## How to measure and optimize your lead funnel\n\nA sales funnel isn't a static strategy. Instead, it's a dynamic approach that you should aim to refine over time.\n\nTo identify areas for improvement and optimization, measure your results carefully. Focus on these metrics:\n\n\n\n* **Engagement rate**: How engaged leads are with touchpoints across your website, social media profiles, and email campaigns\n* **Lead conversion rate**: How frequently prospects become leads by downloading a lead magnet, signing up for a webinar, or booking a demo\n* **Lead-to-sale conversion rate**: How frequently leads make a purchase and become paying customers\n* **Sales cycle length**: How long it takes from the first contact with a prospect to a closed deal\n* **Customer acquisition cost**: How much you spend to acquire each new customer\n\n\n## Livestorm for webinar lead generation funnels\n\nDesigned for B2B lead generation, Livestorm makes it easy to [create a webinar funnel](https://livestorm.co/blog/create-a-webinar-funnel) so you can share exclusive content, build authority, and nurture leads in real time.\n\nFrom live events to [automated webinars](https://livestorm.co/webinar-software/automated-webinars), Livestorm lets you connect with leads around the clock. And [Livestorm integrations](https://livestorm.co/integrations) can simplify your funnel by syncing webinar data with your CRM and marketing automation tools.\n\nGet started in minutes. [Sign up for Livestorm](https://app.livestorm.co/#/signup) and start testing our webinar platform at no cost.",{"id":6571,"alt":6572,"height":897,"url":6573,"width":899},"D1SijBO9Suy9cKzjT21_LA","marketing and sales teams building a lead generation funnel","https://livestorm.imgix.net/1127/1742490174-lead-generation-funnel.jpg",[],"Discover how to build a lead generation funnel in 7 steps. Attract prospects, guide their customer journey, and boost conversions with a lead funnel.",[6577,6589],{"id":6578,"contentData":6579},"HN5X-ffASKW1giD6yw4lqg",{"@context":1143,"@type":1144,"mainEntity":6580},[6581,6585],{"@type":1147,"name":6582,"acceptedAnswer":6583},"What is a lead generation funnel?",{"@type":1150,"text":6584},"A lead generation funnel is a method that sales and marketing teams use to attract prospects and convert them into paying customers. This type of funnel focuses on connecting with prospects, collecting their contact information, and then adding qualified leads to the sales pipeline. It simplifies the sales process, guiding leads from awareness to conversion more efficiently.",{"@type":1147,"name":6586,"acceptedAnswer":6587},"What are the stages of a lead generation funnel?",{"@type":1150,"text":6588},"A typical lead gen funnel has five stages: discovery, interest, appraisal, decision, and action.",{"id":6590,"contentData":6591},"KqH9o45JQLyfuU5LyzCPhg",{"@context":1167,"@type":1168,"name":1169,"description":1170,"thumbnailUrl":1171,"uploadDate":1172,"duration":1173,"embedUrl":1098,"interactionCount":5933},"How to Build a Lead Generation Funnel in 7 Steps",{"id":6594,"alternativeVersions":6595,"_locales":6598,"_publishedAt":6599,"_updatedAt":6600,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":6601,"blogPostAuthor":6603,"cluster":6605,"content":6626,"coverImage":36,"coverWithImgix":6676,"bottomContentOffer":166,"date":5378,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":6680,"relatedPillarPage":166,"seoDescription":6681,"sidebarContentCard":166,"structuredData":6682,"subtitle":6681,"title":6683,"slug":6597},"adDsu3kCT-C7FM-Q6vMQGg",[6596],{"locale":756,"value":6597},"webinar-training-session",[756],"2025-07-02T17:38:01+02:00","2025-06-27T16:32:02+02:00",[6602],{"id":2072,"name":2073,"slug":2074},{"id":1028,"avatar":6604,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":6606,"bottomContentCardCtaTitle":780,"bottomContentCardText":6607,"bottomContentCardTitle":6608,"displayCustomerLogoSection":493,"headerCtaText":6609,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":6610,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":6624,"title":6625,"urlForTheCta":32,"withoutContentOffer":493},"117955040","Follow our 6 steps to remote employee onboarding and learn how to make the most out of a remote work environment.","Reduce remote employee churn","Read this Ebook to learn how to retain remote employees with better onboarding. ",{"__typename":541,"id":6611,"trackName":32,"trackNameFallback":6612,"backgroundImage":6613,"coMarketing":166,"ebook":6614,"image":6616,"resourceType":6620,"shortDescription":6622,"slug":6623,"title":6612},"56657433","How to Onboard Remote Employees",{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":6615},"how-to-onboard-remote-employees",{"id":6617,"alt":6618,"height":564,"url":6619,"width":551},"46386468","How to onboard remote employees ebook cover","https://livestorm.imgix.net/1127/1650548244-cover-360learning-how-to-onboard-remote-employees-v2022.jpg",{"id":1339,"color":394,"cta":800,"icon":6621,"name":554},{"id":410,"name":411},"Find out how to source remote talent and onboard remotely to reduce employee churn.","hiring-sourcing-oboarding","Download the Ebook to learn how to onboard employees remotely","Employee onboarding",[6627,6630,6636,6639,6646,6649,6656,6659,6663,6666,6673],{"id":6628,"__typename":811,"text":6629},"HdLB68wLSemMxQR3HAsUwA","When you need to train teams across different locations, time zones, and schedules, getting everyone together seems impossible. Webinar training sessions let you demonstrate workflows and educate people wherever they are, combining engagement with convenience.\n\nIn this guide, I'll walk you through everything you need to get started with training webinars. We'll cover when to host them and how to set them up using Livestorm. You'll learn how to create training that your team will actually engage with and learn from.\n\n**Key takeaways**:\n\n* Webinar training sessions combine the engagement of live instruction with the convenience of online delivery, making them great for training distributed teams or customer groups.\n* Successful webinar training requires clear learning goals, engaging content, visual components, and interactive elements to maintain participant attention.\n* Always record your training sessions to extend their value beyond the live event, allowing people to access the content at their convenience avoiding the need to repeat the same event.\n\n## What is a webinar training session?\nA webinar training session is an online event designed to teach specific skills or standard operating procedures (SOPs), often to an audience of employees, customers, or students.\n\nUnlike [webinars](https://livestorm.co/resources/guides/what-is-a-webinar) that focus on thought leadership or brand awareness, training webinars prioritize education and skill development. They often include interactive components like Q&A sessions, polls, and workshops.\n\nThis type of training is particularly helpful for virtual and hybrid teams or for groups of people distributed across a large geographic area. With a webinar presentation, you can train everyone at once, regardless of their location. You can also share consistent messaging and ensure that everyone receives the same training and information.\n\nThis way, all participants receive the same quality training, no matter where they work. Plus, your organization can eliminate the cost of bringing large groups together in person.\n\n## When should you host a webinar training session?\n\nTraining webinars are ideal for educating groups of people on certain topics or skills. Here are a few of the best use cases.\n\n### Onboarding new employees\n\nA training webinar program is ideal for [onboarding new employees](https://livestorm.co/blog/employee-onboarding-process). Use these [virtual training](https://livestorm.co/blog/virtual-training) sessions to:\n\n* Show new employees how to perform SOPs and navigate workflows\n* Teach new hires how to use essential software platforms\n* Introduce new team members to your company culture",{"id":6631,"__typename":833,"image":6632},"esdQixauQ92vtwC93w1a5A",{"id":6633,"alt":6634,"height":897,"url":6635,"width":899},"E33_JzVHTPKplUH_CmSPyg","employee onboarding process","https://livestorm.imgix.net/1127/1702416269-employee-onboarding-process.jpg",{"id":6637,"__typename":811,"text":6638},"V4YFpGxgQLOIw6GbMDCewA","Plan multiple hourlong sessions to walk new hires through everything they need to know. Require new employees to complete these sessions before they begin working independently.\n\nInstead of scheduling individual employee training sessions, consider a weekly or monthly training program. This way, your HR team can work more efficiently and new employees can train together.\n\n### Educating customers on product features\n\nWhen customers get more value from your product, they'll be more likely to renew their subscription or tell colleagues about your company. Help them maximize their value with [customer training sessions](https://livestorm.co/use-cases/webinar-software-customer-training).\n\nSchedule monthly training sessions geared toward different knowledge levels. For example, you might offer a beginner training webinar to [onboard new customers](https://livestorm.co/blog/customer-onboarding) and an advanced session for more experienced users.\n\nHost special training sessions when you release new features or versions. This way, you help customers adopt the new capabilities quickly — which can help your development team improve the product.\n\nFor example, [Juro uses Livestorm](https://app.livestorm.co/juro-hq/juro-101) to host live sessions for customers. In these sessions, customers learn how to navigate the contract automation platform and have a chance to ask questions and get real-time answers.",{"id":6640,"__typename":833,"image":6641},"bfIe4JbiT_yfCT-HfN5Euw",{"id":6642,"alt":6643,"height":6644,"url":6645,"width":838},"NNRWxEejTw-nJe2OKGLZ_w","Juro training webinar",727,"https://livestorm.imgix.net/1127/1751033838-juro-livestorm-webinar-training-session.png",{"id":6647,"__typename":811,"text":6648},"UF-B23Z-RayfAMqLjfHCVg","### Handling compliance training\nEmployees don't have to be brand new to benefit from a webinar training session. Businesses that have regulatory requirements can use webinars to maintain compliance.\n\nFor example, you can schedule annual training webinars to refresh employees' knowledge on:\n\nData privacy and cybersecurity\nWorkplace safety\nIndustry regulations, such as the [DORA Act](https://livestorm.co/blog/what-is-the-digital-operational-resilience-act)\n\nRecord the sessions so you can add them to your training database and reference them when employees have questions.\n\n### Leading certification programs\n\nWhen you want to help employees upskill, use webinars for online training. Record multi-session training programs to guide employees toward internal or external certifications.\n\nTurn complex topics into separate modules that allow employees to learn at their own pace. For example, help new sales development representatives (SDRs) earn a sales certification with webinars on topics like prospecting, discovery calls, and product demos.\n\n## How to set up a webinar training session\n\nCreating a successful training program requires careful planning. Follow these steps to learn how to create webinars that engage and educate your audience.",{"id":6650,"__typename":833,"image":6651},"GDvtg6bfTp2bG963vAT6Sw",{"id":6652,"alt":6653,"height":6654,"url":6655,"width":2218},"B4yyRsQsS9O3rhpOzZgqxQ","how to set up a webinar training session",1078,"https://livestorm.imgix.net/1127/1751034612-how-to-set-up-webinar-training-session.png",{"id":6657,"__typename":811,"text":6658},"L5E505KJQdS7-MJpE90fWw","### 1. Define training goals\n\nBefore you take any other steps, get clear on what you want participants to achieve. When you define goals up front, you can take the next steps more confidently.\n\nSet specific, measurable goals that align with larger business objectives. Here are a few examples:\n\n* New employees will understand how to use essential systems and perform SOPs before they complete their first day of work.\n* All employees will learn new regulatory requirements before they go into effect on X date.\n* SDRs will understand how to prospect, run discovery calls, and lead product demos within one month of starting the program.\n\n### 2. Choose the right format\nLet the goals you set guide the format you use. Here are a few best practices to keep in mind:\n\n* **Live webinars** are ideal for interactive sessions where attendees can ask presenters questions or hosts can quiz participants on the material they've learned. They're also a good choice for time-sensitive training that you don't plan to repurpose for other audiences.\n* **On-demand webinars** work best for training sessions with standardized content that you plan to offer again and again. They're good for topics that don't require much interaction — but you should always give attendees an option to ask async questions.\n* **Hybrid webinars** are great for longer programs that involve multiple training sessions. They can include some pre-recorded evergreen content and some live sessions where hosts can ask attendees to participate in quizzes and polls.\n\n### 3. Select the right webinar platform\n\nThere are plenty of [webinar software](https://livestorm.co/webinar-software) platforms to choose from. But not all have the features you want or support the audience size you need to host.\n\nStart by checking capacity limits. Does the [virtual training platform](https://livestorm.co/blog/virtual-training-platforms) allow for the number of participants you need to invite?\n\nThen, review the feature list. Look for two-way engagement features like polls, Q&A sessions, and quizzes. If you plan to divide participants into smaller sessions, look for breakout rooms.\n",{"id":6660,"__typename":833,"image":6661},"WpWVKukQSlCQ06YDW7MTPQ",{"id":6662,"alt":399,"height":357,"url":400,"width":359},"48990283",{"id":6664,"__typename":811,"text":6665},"ENYeFqIfRxWc6XyouSN4Mw","Make sure the platform has built-in recording features. With Livestorm, you can easily save every employee training session so you can offer the recorded webinar on demand.\n\n### 4. Design engaging training content\n\nUse your learning objectives to guide your content and break it into logical sections or modules that attendees can easily absorb.\n\nTo plan your content more efficiently, use [Livestorm's webinar outline tool](https://livestorm.co/tools/webinar-title-outline-generator). Input the topic and a description, and then modify the tone of voice and audience knowledge level.\n\nThen, take the template and expand on the material. Add specific SOPs, real-world examples, and proprietary information. Plan to include interactive moments at set intervals to keep your audience engaged.\n\nDon't forget to include visual elements like infographics, statistics, and workflows. Design slides so your audience can follow along with the learning material. Avoid making them overly text-heavy and focus on visuals instead.\n\n### 5. Encourage audience participation\n\nDuring live sessions, encourage attendees to participate at the right moment. With Livestorm, audience members can join in by:\n\n* Asking questions, which hosts can answer during a Q&A session\n* Upvoting the best questions to ensure that the trainer focuses on the right topics\n* Reacting with emojis to express understanding or interest in a topic\n* Responding to polls and quizzes to demonstrate key points they've learned",{"id":6667,"__typename":833,"image":6668},"Dv_Lqt9TSXCaxA0YXy8yNw",{"id":6669,"alt":6670,"height":2543,"url":6671,"width":6672},"48990261","Livestorm polls webinars","https://livestorm.imgix.net/1127/1673959937-engagement-features.jpg",1890,{"id":6674,"__typename":811,"text":6675},"aEkrdiiRTEO14KJML_nR5w","These moments of interactivity might make your live events last a little longer. But the more that people engage with your training content, the better they can stay focused and retain what they've learned.\n\n### 6. Record and repurpose the training\n\nIt's a good idea to record every training session you offer so you can offer them on demand or keep an audit trail. You can set Livestorm to record webinars automatically, making it easy to share them later.\n\nThen, repurpose training sessions by sending new participants links to your recorded sessions. Or create concise clips from longer sessions as reminders about the key points in the training.\n\n### 7. Measure the impact of the training session\n\nOnce the session ends, review the webinar analytics to assess the impact. With Livestorm, tracking performance is easy. On your dashboard, you can see attendance rates, engagement rates, watch time, and more.\n\nDepending on the goals you set, you may need to monitor additional metrics. For example, quiz new SDRs on their knowledge of the sales process to make sure they successfully absorbed the learning materials.\n\nThen, use the insights to improve your materials and take your digital training sessions to the next level. Aim to tailor the content and format to your audience so you can offer the best webinar training experience.\n\n## Livestorm for webinar training sessions\n\nThe most successful webinar training programs combine engaging content with reliable technology. Livestorm is your webinar platform for:\n\n* Hosting [employee onboarding sessions](https://livestorm.co/use-cases/webinar-employee-onboarding) with just a few or over 1,000 participants\n* Creating breakout rooms for hands-on practice and small group discussions\n* Recording sessions automatically for on-demand access and future reference\n* Using polls and Q&A features to maintain engagement throughout your training\n\nWant to put our webinar platform to the test? [Sign up for a free Livestorm account](https://app.livestorm.co/#/signup) and organize your next training session in minutes.",{"id":6677,"alt":6678,"height":897,"url":6679,"width":899},"UFMxDEBqTpitOfvNaaHgbw","woman watching a webinar training session","https://livestorm.imgix.net/1127/1751033463-webinar-training-session.jpg",[],"Get our complete guide to webinar training sessions. Learn when to use them and how to set up engaging online training for your team or customers.",[],"How to Plan & Host a Successful Webinar Training Session",{"id":6685,"alternativeVersions":6686,"_locales":6689,"_publishedAt":6690,"_updatedAt":6691,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":6692,"blogPostAuthor":6694,"cluster":6696,"content":6705,"coverImage":36,"coverWithImgix":6760,"bottomContentOffer":166,"date":5378,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":6761,"relatedPillarPage":166,"seoDescription":6762,"sidebarContentCard":166,"structuredData":6763,"subtitle":6762,"title":6781,"slug":6688},"WUOVRtuoRrGS-qmZtLo5eg",[6687],{"locale":756,"value":6688},"demand-generation-webinar",[756],"2025-07-02T17:38:16+02:00","2025-06-27T16:08:05+02:00",[6693],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":6695,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":4861,"bottomContentCardCtaTitle":780,"bottomContentCardText":4862,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":6697,"relatedPillarPage":6703,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":4880,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":6698,"coMarketing":493,"ebook":6699,"image":6700,"resourceType":6701,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":6702,"name":554},{"id":410,"name":411},{"id":4870,"backgroundImage":6704,"shortDescription":4877,"shortTitle":4878,"slug":4879},{"id":4872,"alt":4873,"height":4874,"url":4875,"width":4876},[6706,6709,6711,6714,6716,6719,6722,6725,6732,6735,6742,6745,6747,6750,6757],{"id":6707,"__typename":811,"text":6708},"JpR7JoC0R8SLkv7zS97ugQ","Your marketing team is working hard to build pipeline, but you need smarter ways to connect with prospects and generate leads. **Demand generation webinars** let you showcase your product while building trust with prospects who have a genuine interest in the solution you offer.\n\nThis guide breaks down everything you need to know about how to create a webinar campaign for demand generation. I'll show you which formats to consider (including examples) and how to build a strategy that keeps the top of your marketing funnel full of interested prospects.\n\n**Key takeaways**:\n\n* Demand generation webinars align with B2B buying behavior since 75% of buyers prefer researching without interacting with sales representatives.\n* Choose webinar formats strategically. Expert panels and trend discussions build thought leadership while demos and tutorials generate qualified leads.\n* The most effective demand generation webinars focus primarily on educating prospects about industry challenges and solutions rather than pitching products directly.\n\n## What is a demand generation webinar and why does it matter?\n\nA demand generation webinar is an online event designed to **create awareness and interest** in your brand, product, or service.\n\nThis [type of webinar](https://livestorm.co/resources/guides/what-is-a-webinar) often centers on solving problems the target audience faces, sharing industry insights, or highlighting outcomes from using the product or service. It supports marketing and sales objectives.\n\nTypically, the goal of a demand gen webinar is to **establish your company as an expert in its space** while introducing prospective customers to your solution and generating demand for your product.",{"id":6710,"__typename":833,"image":36},"es4hOT3pTka88g3f8otiGQ",{"id":6712,"__typename":811,"text":6713},"R4irHFQ5SpKwbzsp3saPSA","They work particularly well for B2B companies because they align with how buying committees tend to research and evaluate solutions. [75% of B2B buyers](https://www.gartner.com/en/sales/insights/b2b-buying-journey) prefer to research products without interacting with a sales representative, according to Gartner.\n\nThey're an important [demand generation tactic](https://livestorm.co/blog/demand-generation-tactics) in many B2B marketing funnels. While they often attract prospects at the beginning of their buying journey, these webinars give marketing and sales teams an opportunity to begin nurturing potential leads.\n\n## 7 webinar formats for your demand generation strategy\n\nWebinars for demand generation don't have to follow a single formula. Here are seven formats to consider as you plan your [webinar marketing strategy](https://livestorm.co/blog/webinar-marketing).\n\n### 1. Expert panel discussion\n\nA [panel discussion](https://livestorm.co/blog/panel-discussion) brings together a small group of industry experts or influencers to discuss hot topics that affect your target audience. The conversational format is great for keeping audiences engaged throughout the event.\n\nPlus, a panel discussion typically offers multiple perspectives on a topic. That means viewers can learn about different options or niche solutions — including the options your company recommends.\n\nFor example, this panel brings together event marketing experts from Livestorm, ChartMogul, and Customer.io to discuss strategies for following up with webinar attendees.",{"id":6715,"__typename":913,"youtubeLink":4612},"Z9RzVlHLTWKQiaBPt9-dNQ",{"id":6717,"__typename":811,"text":6718},"TPzTCSRbTJ2nUTDO9DKVgw","### 2. Industry trends and predictions\n\nWebinars that center on industry trends and predictions can position your company as a forward-thinking thought leader in the space. This format is ideal for attracting potential customers who want to stay ahead of industry changes and make strategic decisions.\n\nThis type of webinar works well with a single host or with co-hosts that have expertise in adjacent areas. During the webinar, make sure to share [industry benchmarks](https://livestorm.co/resources/reports/2024-webinar-marketing-report) and actionable recommendations that viewers can implement.\n\nFor example, this Livestorm webinar shares predictions for the future of video — an optimal topic for our team to share expertise.",{"id":6720,"__typename":913,"youtubeLink":6721},"KwiwDJ9dTlaJ2zNFT1CmjQ","https://www.youtube.com/embed/xZ4oDYJ6CxU",{"id":6723,"__typename":811,"text":6724},"GdpPwIzTT3iJKNkTA6e0Eg","### 3. Step-by-step tutorial\n\nWith tutorials, you can teach potential customers how to solve a problem using your company's product or service. This approach is great for addressing your audience's pain points while showcasing your solution.\n\nFor example, [Toucan Toco uses Livestorm](https://livestorm.co/customers/toucan-toco) to educate viewers about data visualization and storytelling, the company's core business. Prospective customers walk away knowing how to use these elements and how the software platform can help them.\n\n### 4. Demo webinar\n\nWhen prospects tend to have a lot of questions about your product or service, a demo webinar is a smart solution. It walks viewers through how your solution works, but it also includes custom content for the audience.\n\nFor example, Livestorm hosts a weekly [product demo webinar](https://app.livestorm.co/livestorm/livestorm-demo-live). During each session, attendees learn how to use our webinar platform to meet their marketing and sales goals.",{"id":6726,"__typename":833,"image":6727},"XcffuK7vSbOPXjORLCPPHw",{"id":6728,"alt":6729,"height":6730,"url":6731,"width":838},"IHLNfIR0S_2osKKCTkIZvA","Livestorm's weekly product demo webinar",621,"https://livestorm.imgix.net/1127/1751032659-livestorm-product-demo.png",{"id":6733,"__typename":811,"text":6734},"LVJVdDBkQ-ydTIgm10PgMQ","You could develop a series of demo webinars for different use cases or [ideal customer profiles](https://livestorm.co/blog/ideal-customer-profile) (ICPs). In each, you'd want to leave ample space for audience engagement. This way, viewers can ask questions or request to explore a certain feature in depth.\n\nFor example, [YouSign uses Livestorm](https://livestorm.co/customers/yousign) to host product demo webinars, hosting an average of five per month with an overall 66% participation rate.\n\n### 5. Customer success showcase\n\nAnother way to build trust with prospects is to show the results other customers have had with your solution.\n\nA customer success showcase takes prospects through a series of case studies. This format is helpful for introducing the different types of customers your product works best for and helping prospects understand what they can achieve with your solution.\n\n### 6. Ask me anything session\n\nAn ask me anything session (AMA) gives potential customers exclusive access to interact directly with your team. These webinars allow potential customers to ask questions so your team can clarify misconceptions or provide personalized advice.\n\nBecause AMA sessions don't usually have a script, they tend to come across as more genuine than some other webinar types. This can help build trust and deepen connections with prospects.\n\nFor example, [Livestorm hosts a weekly AMA session](https://app.livestorm.co/livestormcsm/livestorms-weekly-walk-in-session-emea) with the customer success team. Prospects can attend to ask questions about hosting events, setting up automations, preparing for guest speakers, and other topics.",{"id":6736,"__typename":833,"image":6737},"PX9bupkSRu2wsIhwDvIRkQ",{"id":6738,"alt":6739,"height":6740,"url":6741,"width":838},"RYFnmQPwTOCuRG_uWpmh9g","Livestorm AMA webinar",1547,"https://livestorm.imgix.net/1127/1751032842-livestorm-ask-me-anything-webinar.png",{"id":6743,"__typename":811,"text":6744},"Is0ZBY8GSDej3weJlHwv6Q","### 7. Co-branded event with a marketing partner\n\nTo drive demand and expand the reach of your marketing efforts, collaborate with a marketing partner on a co-branded event. These types of webinars are ideal for showcasing how your product complements or integrates with others.\n\nPlus, co-branded events allow you to tap into a wider audience. You can introduce your product to buyers who have an interest in your product and those who have expressed interest in your marketing partner's solution.\n\nFor example, this webinar is a collaboration between Livestorm and Chopcast. It discusses why marketers should repurpose webinar content and shows them how to do it using the two software platforms.",{"id":6746,"__typename":913,"youtubeLink":5993},"L3Ody386R36x8VIW6kru_g",{"id":6748,"__typename":811,"text":6749},"RMxdDvItR-6bRaM-eahI4Q","## How to design a demand generation webinar strategy\n\nI'll walk you through the steps to create a webinar strategy to boost demand generation.",{"id":6751,"__typename":833,"image":6752},"SLhy5Q0RS-GHX3MthFlPKQ",{"id":6753,"alt":6754,"height":6755,"url":6756,"width":838},"b0DQT441TXS828NgiS-k1g","how to design a demand generation webinar strategy",1136,"https://livestorm.imgix.net/1127/1751032937-demand-generation-strategy.png",{"id":6758,"__typename":811,"text":6759},"TnyQZarLTWmrJqtvc0v2wA","### Decide on goals and define your target audience\n\nStart by establishing measurable goals for your webinars. Some common demand generation goals include:\n\n* Increasing brand awareness by attracting a certain number of new prospects\n* Getting prospects to complete a specific conversion like requesting a demo\n* Creating a certain amount of pipeline for your sales team\n\n### Select webinar formats that fit your goals and audience\n\nBased on the goal you set and the audience you want to reach, choose the right webinar format. For example, a step-by-step tutorial, a product demo, or an expert panel.\n\nFor example, when you want to establish thought leadership, panel discussions and industry predictions are good choices. When lead generation is your main goal, demos often work better.\n\n### Choose webinar software to support your strategy\n\nWhen selecting a [demand generation tool](https://livestorm.co/blog/demand-generation-tools), choose wisely. You need a platform that:\n\n* Offers both live and [on-demand webinars](https://livestorm.co/webinar-software/on-demand-webinars) so you can generate ROI 24/7\n* Has audience engagement features like polls, Q&A sessions, and live chat\n* Supports the number of attendees you plan to invite at a cost that fits your budget\n\nLivestorm checks these boxes and many more. With our [webinar software](https://livestorm.co/webinar-software), you can host events in real time or on demand, interact with prospects to build deeper relationships, and sync your marketing and sales tools.\n\n### Create webinar content that engages and converts\n\nDevelop content that provides educational value while positioning your solution. Aim to spend about 80% of the time sharing useful insights and about 20% of the time highlighting your product.\n\nTailor the content to your audience. Consider where they are in their [buyer journey](https://livestorm.co/blog/buyer-journey) to ensure the content resonates. In most cases, prospects will be near the beginning of their research process.\n\n### Promote webinars to increase registration\n\nConnect with prospects where they tend to spend time. For example, create social media marketing to promote webinars on LinkedIn, Facebook, or YouTube. Launch your promotions a few weeks before the webinar date.\n\nDevelop registration pages that make it easy to sign up for webinars. With Livestorm, this step is simple. Add the webinar title, description, date, and time — and let interested prospects sign up to attend.\n\n### Follow up with prospects post-webinar\n\nWhen the event ends, follow up with prospects automatically. Thank them for attending, share a link to the replay, and include a bonus resource to add extra value.\n\nDevelop longer-term nurturing sequences to continue the conversation. Guide engaged prospects to your [lead generation funnel](https://livestorm.co/blog/lead-generation-funnel) by providing relevant resources to guide their decision-making process.\n\n### Analyze, optimize, and scale your webinar strategy\n\nTrack the metrics that align with your demand generation goals. With Livestorm, you can easily measure attendance, engagement, watch time, and other analytics.\n\nUse your webinar analytics to identify what works best for your audience. Then, revisit your goals and scale your strategy for demand and lead generation webinars.\n\n## Livestorm for demand generation webinars\n\nDemand generation webinars become powerful top-of-funnel marketing tools when you have the right software platform to support your efforts. Livestorm is your webinar software for:\n\n* Live events that let you interact with prospects in real time\n* [Automated webinars](https://livestorm.co/webinar-software/automated-webinars) that handle lead nurturing around the clock\n* [Integrations with marketing automation tools](https://livestorm.co/integrations) that help you work smarter, not harder\n\nReady to generate demand and grow your business with webinars? [Sign up for a free Livestorm account](https://app.livestorm.co/#/signup) and set up your next webinar in minutes.",{"id":1351,"alt":1352,"height":897,"url":1353,"width":899},[],"Learn how to design demand generation webinars that attract qualified prospects. Discover 7 effective formats plus a step-by-step strategy guide.",[6764,6768,6777],{"id":6765,"contentData":6766},"KXMc3xFWQ-iq8COHOT5Zyg",{"@context":1167,"@type":1168,"name":6079,"description":6080,"thumbnailUrl":6081,"uploadDate":6082,"duration":6083,"embedUrl":5993,"interactionCount":6767},"170",{"id":6769,"contentData":6770},"CozYSR2tTrG8klcvAXbkmg",{"@context":1167,"@type":1168,"name":6771,"description":6772,"thumbnailUrl":6773,"uploadDate":6774,"duration":6775,"embedUrl":6721,"interactionCount":6776},"5 Predictions for the Future of Video","In 2018, Neil Patel predicted: “Nearly everyone is going to consume almost entirely video-based content in the coming years.” He was right. With the pandemic, our use of video has grown exponentially and it's redefining the way we connect, engage, and collaborate in our personal lives and in just about every industry. In this video, you'll hear 5 predictions for the future of video in 2021 and beyond. From new solutions adapted to today's remote teams to virtual reality technologies, find out what future trends to look out for. Do you have any of your own predictions? Add it to the comments section below! ---------- ⏱️ Timestamps: 0:00 Intro 1:00 Prediction 1 2:16 Prediction 2 5:13 Prediction 3 6:30 Prediction 4 7:57 Prediction 5 👍 Like this YouTube video? Subscribe to our channel: https://ytube.io/3JNw ---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co ---------- Follow us on social media! LinkedIn: https://lkdin.io/3SzL Twitter: https://bityl.co/7cip Facebook: https://fbook.cc/3VYi Instagram: https://fbook.cc/3VYm #livestorm #onlineevents #virtualreality #augmentedreality #webinars #eventmarketing #digitalmarketing","https://i.ytimg.com/vi/xZ4oDYJ6CxU/default.jpg","2021-07-02T13:33:00Z","PT10M4S","1664",{"id":6778,"contentData":6779},"V9Bj3QOAT1yr5yYcQwcJPA",{"@context":1167,"@type":1168,"name":4646,"description":4647,"thumbnailUrl":4648,"uploadDate":4649,"duration":4650,"embedUrl":4612,"interactionCount":6780},"226","Build a Demand Generation Webinar Strategy That Drives Pipeline",{"id":6783,"alternativeVersions":6784,"_locales":6787,"_publishedAt":6690,"_updatedAt":6788,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":6789,"blogPostAuthor":6792,"cluster":6794,"content":6803,"coverImage":36,"coverWithImgix":6880,"bottomContentOffer":166,"date":5378,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":6884,"relatedPillarPage":166,"seoDescription":6885,"sidebarContentCard":166,"structuredData":6886,"subtitle":6885,"title":6887,"slug":6786},"I8D4l3-zT22bSBZVeUwIMA",[6785],{"locale":756,"value":6786},"livestorm-hubspot-integration",[756],"2025-06-27T15:02:09+02:00",[6790,6791],{"id":766,"name":674,"slug":675},{"id":872,"name":681,"slug":682},{"id":1028,"avatar":6793,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":4861,"bottomContentCardCtaTitle":780,"bottomContentCardText":4862,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":6795,"relatedPillarPage":6801,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":4880,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":6796,"coMarketing":493,"ebook":6797,"image":6798,"resourceType":6799,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":6800,"name":554},{"id":410,"name":411},{"id":4870,"backgroundImage":6802,"shortDescription":4877,"shortTitle":4878,"slug":4879},{"id":4872,"alt":4873,"height":4874,"url":4875,"width":4876},[6804,6807,6814,6817,6824,6827,6833,6836,6842,6845,6851,6854,6861,6864,6871,6874,6877],{"id":6805,"__typename":811,"text":6806},"RSCYu97kSPG95cZ5Haiqkg","Webinars and meetings are powerful tools for engaging customers and prospects. But without the right integrations, they can lead to scattered data, slow follow-ups, and missed opportunities for sales and marketing.\n\nLivestorm's HubSpot integration solves these issues by syncing data and simplifying workflows across teams. In this guide, I'll show you how to set up Livestorm's integrations with HubSpot CRM and HubSpot Meetings — and share tips to help you get more from both tools.\n\n**Key takeaways**:\n\n* Livestorm's HubSpot CRM integration eliminates manual data entry by automatically syncing webinar registrations, attendance data, and engagement metrics. \n* HubSpot's scheduling links automatically add Livestorm as the meeting location, so prospects can book demos that launch directly in your dedicated virtual room. \n* These integrations can improve sales and marketing alignment since both teams access the same real-time customer data.\n\n## Why **Livestorm and HubSpot** work better together\n\nOn their own, Livestorm and HubSpot can help you accomplish everything from hosting webinars and holding sales meetings to managing customer relationships and tracking leads.\n\nBut when you connect the two, you can accomplish much more. Livestorm's HubSpot integrations let you:\n\n* **Eliminate data silos**: Customer data doesn't have to live in either Livestorm or HubSpot. When you sync the two, you keep customer data current without having to update each platform manually. \n* **Scale personalized follow ups**: Lead nurturing becomes easier when you have all customer data at your fingertips. Sync Livestorm engagement data to HubSpot to send tailored follow-up emails. \n* **Prove webinar ROI**: Whether webinar attendees convert days, weeks, or months later, you can attribute relevant ROI to marketing efforts — without manual customer relationship management (CRM) updates. \n* **Align marketing and sales**: If marketing handles webinars and sales manages the CRM, it isn't always easy to share data. When you integrate your existing tools, everyone automatically stays on the same page.\n\n## 2 ways to integrate HubSpot with Livestorm\n\nLivestorm offers two ways to connect HubSpot. Here's how the integration works for marketing and sales teams.\n\n### HubSpot CRM integration for marketing automation\n\nThe [HubSpot CRM integration](https://livestorm.co/integrations/hubspot) syncs data from Livestorm webinars, meetings, or events. It then creates new contacts in your HubSpot CRM so you don't have to do manual CSV exports.",{"id":6808,"__typename":833,"image":6809},"JrY_VNNvTS2kwYoWJn2syg",{"id":6810,"alt":6811,"height":6812,"url":6813,"width":1778},"KzxtIeLWTzC9JdCnNQPKtQ","Connect your HubSpot account",680,"https://livestorm.imgix.net/1127/1728553183-eng-hubspot-2.jpg",{"id":6815,"__typename":811,"text":6816},"Lckfes7ZRRG5udlZrM2OrQ","You can easily map standard fields or select any custom fields to sync with HubSpot. Once you've connected the two, your HubSpot contact records will show webinar participation and sales meetings held via Livestorm.\n\nWith this enriched data, you can set up audience segments for personalized marketing automation. Plus, you can track engagement with your marketing efforts and attribute conversions more accurately.\n\n### HubSpot Meetings integration for sales automation\n\nThe [HubSpot Meetings integration](https://livestorm.co/integrations/hubspot-meetings) lets you set up Livestorm meetings with a HubSpot scheduling link. Leads can book meetings or demos with you based on your availability. Livestorm will automatically be added as the [online meeting](https://livestorm.co/online-meeting-software) location so you can meet virtually in your dedicated Livestorm room.\n\nIt syncs Google and Outlook calendar data automatically. That means you never miss a meeting — but you don't have to manage appointments manually.\n\n## How to set up your Livestorm HubSpot integration\n\nSyncing the two software platforms is relatively straightforward. I'll walk you through the process in this quick HubSpot integration guide. Check the full [integration documentation](https://support.livestorm.co/article/282-connect-livestorm-and-hubspot) for a more detailed walkthrough.\n\n### Sign up for HubSpot and Livestorm accounts\n\nFirst things first: you need the right type of HubSpot and Livestorm accounts. The HubSpot integration is available on all Livestorm plans (including the free plan).\n\nHowever, HubSpot requires you to have a Professional or Enterprise plan in the Marketing Hub, Sales Hub, Service Hub, or Operations Hub.\n\n### Connect HubSpot with Livestorm\n\nLog into your Livestorm account and go to the Apps menu. Select the HubSpot card.",{"id":6818,"__typename":833,"image":6819},"aH2sFn9ZSHWx_b0krPrGLQ",{"id":6820,"alt":440,"height":6821,"url":6822,"width":6823},"LRttKgaOSGWj-3g-YYK2SA",743,"https://livestorm.imgix.net/1127/1729147582-file-ogthghp0k6.png",1533,{"id":6825,"__typename":811,"text":6826},"EonoquqySA6ioiQkL5L3ZA","Opt to connect your HubSpot account with Livestorm. You'll need to confirm the HubSpot account you want to sync and review the permissions.\n\n### Configure the CRM integration setup\n\nNext, set your preferences. If you want to enable the integration for all new Livestorm events, toggle this switch:",{"id":6828,"__typename":833,"image":6829},"Vp5UUzaZRRiNPKcMMoUTkA",{"id":6830,"alt":440,"height":6831,"url":6832,"width":3553},"LSsSIzbtS1KIqRWC97wWAA",892,"https://livestorm.imgix.net/1127/1729147417-file-cdtsfslmof.png",{"id":6834,"__typename":811,"text":6835},"dBdQ7tvCRmyEmKMqMEAwdg","Then, customize your automation rules. You get to decide when to create a new HubSpot contact, deal, or timeline event.",{"id":6837,"__typename":833,"image":6838},"HUedGv5USsaoQZ1t3F4ZTg",{"id":6839,"alt":440,"height":2218,"url":6840,"width":6841},"fEMRqQsbSMW9B75G0q4R2w","https://livestorm.imgix.net/1127/1729148085-file-m7a116kyox.png",1134,{"id":6843,"__typename":811,"text":6844},"O_UkDOkzRcGAxRZxpLbQTA","### Connect your calendar\n\nTo use the HubSpot Meetings integration, you also need to configure your calendar. In Livestorm, go back to the Apps menu and select either Google Calendar or Outlook Calendar. Follow the instructions to sync your calendar.\n\nIn HubSpot, go to your profile settings and connect your calendar. Review the HubSpot connector permissions and make sure you're connecting the same calendar you just synced with Livestorm.",{"id":6846,"__typename":833,"image":6847},"GL79UKfRSEW62FocAFE9Uw",{"id":6848,"alt":440,"height":1466,"url":6849,"width":6850},"eyEvJUo4R3-9X0rnwsYDNQ","https://livestorm.imgix.net/1127/1729147456-file-edwzkpqhqt.png",3000,{"id":6852,"__typename":811,"text":6853},"L5W7gfdYS1qPvuj7kMi_0A","Navigate to the meetings settings in HubSpot, find the meeting(s) you plan to host via Livestorm, and configure the location options.",{"id":6855,"__typename":833,"image":6856},"QB696sUXTyi5KDGERpaMIg",{"id":6857,"alt":440,"height":6858,"url":6859,"width":6860},"DoGWOJ0tQiay90xTVG82oQ",1148,"https://livestorm.imgix.net/1127/1729148154-file-rgl8226gvw.png",2998,{"id":6862,"__typename":811,"text":6863},"c0Vho7SsTgq_335M-liTKw","Add \"\\#livestorm\" in the meeting location or description. Like this:",{"id":6865,"__typename":833,"image":6866},"DIhwMKmqQVOf8HsrYjlTgw",{"id":6867,"alt":440,"height":6868,"url":6869,"width":6870},"Z4mBdyFbQkWoyZ60Bstagw",1182,"https://livestorm.imgix.net/1127/1729148085-file-lvbpsteewf.png",1306,{"id":6872,"__typename":811,"text":6873},"PneW1EnbRQ6331RQVBg9jA","When a lead books a meeting through your HubSpot scheduling link, your Livestorm video conferencing link will automatically be added to the calendar event.\n\n## Best practices to get more from your HubSpot integration\n\nUse these tips to configure your setup and get more value from Livestorm's integration with HubSpot.\n\n### Use a consistent naming convention\n\nWithout consistent naming, you make everything harder to find and connect across HubSpot and Livestorm. Create a naming convention for everything from contact properties to marketing campaigns.\n\nThis way, you reduce confusion and limit the chance of duplication. Plus, data becomes easier to find — and activities become easier to attribute to relevant sources.\n\n### Create workflows that reflect the webinar journey\n\nAs a marketing automation tool, HubSpot offers workflows that send reminders, follow-ups, and other messages on your team's behalf. To make the most of your webinar CRM integration, map these workflows to specific stages of the webinar experience. For example:\n\n* Send reminder emails and preparation materials to registrants \n* Follow up with attendees after the webinar and share additional resources \n* Thank no-shows for signing up and send them a link to the webinar replay\n\nBy personalizing your webinar marketing efforts, you can improve conversions. And by automating these messaging workflows, your team saves time.\n\n### Attribute scheduled meetings to webinar marketing efforts\n\nWhen you connect to HubSpot CRM via Livestorm's integration, webinar attendance and participation automatically syncs to CRM objects. This means you can see which events influence lead generation and conversions.\n\nHubSpot's attribution reporting tracks this data, assigning relevant credit to each touchpoint. You can use this report to identify your most impactful events and analyze formats, topics, and timing.\n\nThen, you can use the insights to inform your decision-making. For example, you can develop a data-driven webinar calendar that includes more of your most successful event types.",{"id":6875,"__typename":833,"image":6876},"OdcTlkdqQKGV7ux7tLW_fA",{"id":6571,"alt":6572,"height":897,"url":6573,"width":899},{"id":6878,"__typename":811,"text":6879},"PzMB2uz0QpiJtPaa7MqOhQ","### Audit your setup regularly for better data integrity\n\nOne of the biggest perks of connecting your apps is that sales and marketing data automatically syncs. However, I still recommend checking your setup regularly (e.g., monthly). Verify that:\n\n* Contact properties map correctly between Livestorm and HubSpot \n* Attendance data appears accurately in HubSpot contact records \n* Automation workflows trigger properly based on test contacts\n\nRegular audits prevent data gaps and automation malfunctions that could negatively impact lead scoring or sales follow-ups. Plus, accurate data gives your sales team confidence in the insights they use to prioritize outreach.\n\n## Customer stories: Tips for success from Livestorm users\n\nCurious how other businesses use Livestorm's HubSpot integration to their advantage? Let's look at a couple of customer stories.\n\n### Spendesk\n\n[Spendesk uses Livestorm](https://livestorm.co/customers/spendesk) as a training and [demand generation tool](https://livestorm.co/blog/demand-generation-tools). The team hosts a wide range of webinars for everything from product demos and marketing webinars to onboarding sessions and customer training.\n\nInstead of using Livestorm's built-in webinar registration pages, Spendesk sets up registration pages on HubSpot for certain types of events. All contact registration and engagement data syncs between Livestorm and HubSpot.\n\nThis way, the Spendesk team can easily track which events prospects attend and how they engage with the content. These insights allow the team to follow up with prospects about the topics they care about.\n\n### Teamleader\n\n[Teamleader uses Livestorm](https://livestorm.co/customers/teamleader) for marketing webinars, attracting an average of 300 registrations per event. The marketing team relies on webinars as a [lead generation tool](https://livestorm.co/blog/lead-generation-tools), so registrants typically get added to an automated webinar workflow that nurtures them over time.\n\nSyncing Livestorm data with HubSpot is key to the team's [lead generation funnel](https://livestorm.co/blog/lead-generation-funnel). As Teamleader Marketing Automation Manager Maxim Beaten explains, \"We do our lead scoring through HubSpot, so it was very important for us to integrate Livestorm with HubSpot and the rest of our tools.\"\n\nThanks to this integration, [sales and marketing alignment](https://livestorm.co/blog/sales-marketing-alignment) is easy. Instead of transferring data manually, both teams can reference the same up-to-date data for marketing campaigns and sales follow-ups.\n\n## **Livestorm and HubSpot for marketing and sales automation**\n\nLivestorm's HubSpot integration simplifies your entire [lead generation funnel](https://livestorm.co/blog/lead-generation-funnel). By syncing our [webinar software](https://livestorm.co/webinar-software) with HubSpot's CRM, you can automatically capture contact data, score prospects based on engagement, and trigger personalized follow-up sequences without manual data entry.\n\nFrom registration to conversion, this integration makes sure no qualified lead falls through the cracks. Your marketing team can run automations in the background, and your sales team gets complete visibility into prospect activity.\n\nGet started in minutes. [Sign up for Livestorm](https://app.livestorm.co/#/signup) and start testing our webinar platform at no cost.",{"id":6881,"alt":6882,"height":897,"url":6883,"width":899},"Jseeic0ZQnK66MufAwPVvw","woman configuring software integration","https://livestorm.imgix.net/1127/1751028434-woman-configuring-software-integration.jpg",[],"Learn how Livestorm’s HubSpot integration helps you sync webinar data, automate workflows, and close deals faster. Get setup tips and best practices.",[],"Sync Marketing & Sales with Livestorm's HubSpot Integration",{"id":6889,"alternativeVersions":6890,"_locales":6899,"_publishedAt":6900,"_updatedAt":6901,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":6902,"blogPostAuthor":6904,"cluster":6906,"content":6913,"coverImage":36,"coverWithImgix":6951,"bottomContentOffer":166,"date":6955,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":6956,"relatedPillarPage":166,"seoDescription":6957,"sidebarContentCard":166,"structuredData":6958,"subtitle":6957,"title":6981,"slug":6894},"SDWeDhEpR1eMRyleTvfgZA",[6891,6893,6895,6897],{"locale":2060,"value":6892},"pharma-produkteinfuhrung",{"locale":756,"value":6894},"pharma-product-launch",{"locale":2065,"value":6896},"lanzamiento-producto-farmaceutico",{"locale":759,"value":6898},"lancement-produit-pharma",[756,759,2065,2060],"2025-07-02T17:51:34+02:00","2025-06-24T12:15:36+02:00",[6903],{"id":1631,"name":360,"slug":354},{"id":1028,"avatar":6905,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":6135,"bottomContentCardCtaTitle":780,"bottomContentCardText":6136,"bottomContentCardTitle":6137,"displayCustomerLogoSection":493,"headerCtaText":6136,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":6907,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":6136,"title":6140,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":6139,"trackName":32,"trackNameFallback":6140,"backgroundImage":6908,"coMarketing":493,"ebook":6909,"image":6910,"resourceType":6911,"shortDescription":6152,"slug":6153,"title":6140},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":6143},{"id":6145,"alt":6146,"height":6147,"url":6148,"width":6149},{"id":1203,"color":1204,"cta":312,"icon":6912,"name":568},{"id":615,"name":616},[6914,6917,6920,6923,6926,6929,6931,6934,6937,6940,6942,6945,6948],{"id":6915,"__typename":811,"text":6916},"RL1gAHCfQQ2s-yjpv2CXrg","For pharma companies, launching a product is a high-stakes activity. After all, the leading pharma product launches in 2024 each have a [forecasted revenue of over $2 billion](https://www.statista.com/statistics/407953/revenue-forecast-of-top-pharma-and-biotech-launches-worldwide/).\n\nSo, how can your team execute a successful** pharma product launch?** In this article, we'll walk through how to build a strategy—from planning to promotions to analysis—including how Livestorm can help.\n\n\n## Map out a pharma product launch strategy\n\nA successful pharmaceutical product launch strategy starts with research and planning. Here's how to lay the foundation for your launch.\n\n\n### Define product launch goals\n\n**Before you begin brainstorming event setups or mocking up marketing materials, start by defining the goals for your product launch. What do you need the launch to achieve?**\n\nIn some cases, you may want to build relationships with certain [key opinion leaders](https://livestorm.co/blog/kol-engagement) (KOLs). Or you may want to get buy-in from influential groups of [healthcare professionals](https://livestorm.co/blog/hcp-engagement) (HCPs).\n\nIn other cases, you may want to generate enough interest in the product that you get a certain number of early adopters to commit. Or you may want to secure a specific number of prescriptions.\n\nQuantify your goals when possible. This way, your team can easily measure success and course correct if necessary.\n\n\n### Create a product launch roadmap\n\nNext, develop a roadmap for the launch. **This roadmap should feature every touchpoint you'll create for your target audience, including public-facing events and marketing campaigns.**",{"id":6918,"__typename":833,"image":6919},"RD_OjP4QQdyz3gkI6Bj57w",{"id":3454,"alt":3455,"height":3456,"url":3457,"width":1778},{"id":6921,"__typename":811,"text":6922},"TigkvmmuRnCX3EvJUjcXGQ","Your roadmap should also include internal initiatives. Successful launches in the [pharmaceutical industry](https://livestorm.co/industries/healthcare/pharmaceutical) often require training stakeholders like spokespersons and sales representatives on drug features, benefits, and side effects.\n\nList responsible departments or stakeholders for each initiative. This way, you can get your team on board, begin delegating tasks, and ensure you won't miss key deadlines.\n\nKeep in mind that research and development, market access, or regulatory issues may cause delays during the commercialization process. Make a backup plan to shift key dates if necessary.\n\n\n### Recruit stakeholders and marketing partners\n\nEven the largest pharmaceutical companies can't carry out successful product launches completely independently. Instead, **many partner with KOLs to share messaging, build trust, and increase influence**.\n\nIf you don't have a KOL engagement strategy yet, now is the ideal time to start. Work with your medical affairs team to develop a list of KOLs to connect with well in advance of your planned launch.\n\nIt's also worth recruiting an experienced pharma product launcher to join or advise your team. Only [39% of first-time launchers](https://www.mckinsey.com/industries/life-sciences/our-insights/first-time-launchers-in-the-pharmaceutical-industry) exceed prelaunch forecasts, while 49% of experienced launchers achieve this goal.\n\n\n### Refine your product messaging\n\nWork with your team to create and refine messaging for the new product. A typical product launch needs two essential messaging elements:\n\n\n\n* **Benefits**: How will the new drug help patients? What problem(s) will it solve? How will they feel after completing treatment? How will it positively affect their lives?\n* **Differentiation**: How is the new drug different from other available options? More importantly, how is it better than other treatments or solutions?",{"id":6924,"__typename":833,"image":6925},"HX8ChAKERJi4wZype1j9sQ",{"id":5088,"alt":5089,"height":897,"url":5090,"width":899},{"id":6927,"__typename":811,"text":6928},"SyOWIZWOSeW2Mki40l6LFQ","Turn your answers to these questions into marketing copy. Then, use this messaging in your launch events, [social media promotions](https://livestorm.co/blog/social-media-event-promotion), and advertising.\n\n\n## Host and promote product launch events\n\nOnce you've mapped out a preliminary launch plan, it's time to kick off your event schedule. Here's how to maximize the impact of your launch events.\n\n\n### Develop a teaser launch campaign\n\nYour team could certainly launch the campaign with an announcement highlighting the new drug. But starting with a teaser is an even better way to build interest and generate buzz about the product.\n\n**For maximum effect, roll out the teaser and start the countdown several months before the launch.** This way, you can capture the attention of key members of the [healthcare industry](https://livestorm.co/industries/healthcare) in relevant therapeutic areas. During this time, you can also build a registration list for the launch event.\n\n\n### Record a pharma product demo\n\nNext, **plan and record a [product demo video](https://livestorm.co/blog/product-demo-video) that introduces the drug and explains benefits, treatments, and side effects**. Demo videos typically weave together multiple formats. For example, yours might show a talking head-style feature showing spokespersons and animations showing the effects of the drug.\n\nAfter recording the video, repurpose it into multiple formats. For example, you'll likely want to show the full video during the launch event. But you can also show snippets during conference presentations.\n\nYou can break demo videos into much shorter clips for social media or ads, too. You can even turn the video into a [deminar](https://livestorm.co/blog/deminar) that sales reps can use to educate and sell.",{"id":6930,"__typename":913,"youtubeLink":4126},"cd2dqDvZR5mWuwfsadNZHA",{"id":6932,"__typename":811,"text":6933},"BYHq1EypR7uiS-NCKG9oMw","### Host live and virtual events\n\nIn-person events are an important part of pharma launches. However, when planning a product launch, pharma companies should increasingly prioritize virtual events. **More than [80% of physicians](https://www.bcg.com/publications/2023/hybrid-engagement-is-the-new-normal-for-physicians-and-pharma-companies) want to maintain or increase the number of virtual interactions with pharma companies.**\n\nConsider hosting a virtual or hybrid event to announce the new drug. **With a [webinar software platform](https://livestorm.co/webinar-software) like Livestorm, you can prerecord the launch event or livestream it to a global audience.**\n\nLivestorm makes it easy to invite anywhere from a few hundred to a few thousand attendees to your [webinar event](https://livestorm.co/resources/guides/what-is-a-webinar). No matter the size of your audience, you can make any virtual event interactive.\n\nFor example, you can host [live Q&A sessions](https://livestorm.co/use-cases/live-qas) with KOLs or internal spokespersons. You can also use polls to gauge the audience's reactions and planned product usage. Our [healthcare toolkit](https://livestorm.co/resources/templates/online-training-toolkit-healthcare) can help you get started.",{"id":6935,"__typename":913,"youtubeLink":6936},"eH137_fTToKJ5E-PeQ28Bg","https://www.youtube.com/embed/zm5rNHN001A",{"id":6938,"__typename":811,"text":6939},"OJKI9d0IQRGYU8220C0ADw","### Plan field marketing events\n\nNext, engage your target audience with a series of [field marketing](https://livestorm.co/blog/what-is-field-marketing) events. **While field marketing events often focus on in-person happenings, they also include virtual and hybrid components.**\n\nConsider hosting hybrid [panel discussions](https://livestorm.co/blog/panel-discussion) that explore trending topics related to the new product. When you stream these events via Livestorm, you can engage audience members virtually, too.\n\nAnother option is sponsoring a booth at a trade show. During trade shows, you can have conversations with HCPs and other influential figures in person.\n\n\n### Promote the event across channels\n\nTo maximize the reach of your launch, take an omnichannel approach. In addition to virtual and in-person events, promote the launch across:\n\n\n\n* Landing pages that highlight the features, benefits, and side effects of the drug\n* Email marketing campaigns that connect with HCPs in their inboxes\n* Social media campaigns that connect with your target audience across platforms\n* Ads that reach HCPs and patients across websites and social media platforms",{"id":6941,"__typename":913,"youtubeLink":4215},"ajwDOavGRGOkmvNPDn6afA",{"id":6943,"__typename":811,"text":6944},"MasmTxQhT_OZe9rd66__Ug","## Reflect on pharmaceutical product launch results\n\nAfter your new product launch concludes, collect the results and analyze the outcomes. Then, use the valuable insights you glean to make your next drug launch even more successful.\n\n\n### Distribute launch event recordings\n\nThe events themselves may seem like the highlights of the launch. But **the post-event period is a critical time to reinforce the product information you announced and share it in other formats**.\n\nIf you opted to host a virtual event with Livestorm, you can easily distribute the recording. This way, attendees can rewatch key parts, and people who couldn't attend in real time can watch on demand.\n\nYou can also send a post-event poll to follow up with attendees. This tactic gives your team an opportunity to gather both qualitative and quantitative data to gauge launch success.\n\n\n### Measure the impact of the launch\n\nThen, use all the analytics at your fingertips to measure the total impact of the launch. For virtual events, you'll typically want to analyze:\n\n\n\n* Total number of people registered for the event\n* Real-time viewers\n* On-demand viewers\n* Viewer retention",{"id":6946,"__typename":833,"image":6947},"fjBkmyLpRjaQ8PZdFTEzmA",{"id":1455,"alt":1456,"height":897,"url":1457,"width":899},{"id":6949,"__typename":811,"text":6950},"CxYA4CbEQCed_Ci2rEHhpA","For other digital marketing channels like email and social media, you'll likely want to track:\n\n\n\n* Total number of people who saw the promotion\n* Click-through rate\n* Engagement rate\n\nTo determine other metrics to measure, refer back to the goals your team set at the beginning of the process. For example, you may need to gauge KOL reactions, review HCP statements, or tally revenue numbers.\n\n\n### Make time for a postmortem with your team\n\nFinally, gather with your team to recap the launch. Share the analytics and the total impact of the event so everyone can understand the results from a quantitative perspective. Then, share qualitative input from KOLs, HCPs, sales reps, and other attendees.\n\nTogether, discuss what worked well during the launch and what could have gone better. Make a plan to optimize your team's next launch so you can make it a cross-functional success.\n\nFor example, your optimizations may focus on offering more virtual or hybrid events. Or they may center on developing an even more effective teaser campaign to generate more buzz before the launch.\n\n\n## Livestorm for your next pharma product launch\n\nWith Livestorm, you can plan successful virtual and hybrid launches, connect with healthcare professionals, and build relationships with key opinion leaders anywhere. Our webinar software makes it easy to:\n\n\n\n* Host [live events](https://livestorm.co/use-cases/live-events) with multiple stakeholders and a wide range of media components\n* Restream content and cross-promote across social media channels\n* Engage attendees in real time using live Q&As, polls, and live chat\n* Follow up with attendees after the event to distribute on-demand content\n* [Integrate Livestorm](https://livestorm.co/integrations) with your existing tech stack\n\nCurious how our video engagement platform will work for your pharma team? [Sign up for Livestorm](https://app.livestorm.co/#/signup), connect your tech stack, and organize your first virtual event in just a few minutes.",{"id":6952,"alt":6953,"height":897,"url":6954,"width":899},"MtEjepAuRfi_6YrlG8d16g","professional planning a pharma product launch strategy","https://livestorm.imgix.net/1127/1726749213-pharma-product-launch.jpg","2024-09-20",[],"Get a straightforward framework to plan a successful pharma product launch. Find out how to incorporate virtual and hybrid events into your strategy.",[6959,6968,6977],{"id":6960,"contentData":6961},"dciB4DECSpKKlAh1ZQvCkg",{"@context":1167,"@type":1168,"name":6962,"description":6963,"thumbnailUrl":6964,"uploadDate":6965,"duration":6966,"embedUrl":4126,"interactionCount":6967},"5 Tips for Creating Killer Product Demos","A product demo is one of the most critical parts of a sales process because it can either make or break the closing of a deal. After all, this is your golden chance to prove your product, communicate its unique value, and build excitement with your prospects. But how do you go about creating one? And what exactly makes a product demo “killer”, that both engages and converts your audience? That's what will be covered in this video. ---------- ⏱️ Timestamps: 0:00 Intro 0:49 What is a product demo? 1:50 Tip 1: Pick the best technology 4:54 Tip 2: Tailor your demo 6:04 Tip 3: Practice and perfect 7:22 Tip 4: Host an engaging product demo 8:37 Tip 5: Follow up after 👍 Like this YouTube video? Subscribe to our channel: https://ytube.io/3JNw ---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/GTVMt62S9wU/default.jpg","2021-09-10T15:51:14Z","PT10M14S","3234",{"id":6969,"contentData":6970},"IK1BsIkQQDqAm8slIV5ETw",{"@context":1167,"@type":1168,"name":6971,"description":6972,"thumbnailUrl":6973,"uploadDate":6974,"duration":6975,"embedUrl":6936,"interactionCount":6976},"7 Steps to Make Your Virtual Event a Hit","In this video, we're breaking down how to host a successful virtual event in 7 easy steps. From planning to promotion and following up with your event registrants, you'll learn what steps to take before, during, and after your virtual event. ---------- ⏱️ Timestamps: 00:00 - Intro 01:13 - Step 1: Plan 02:32 - Step 2: Get equipped 04:16 - Step 3: Create a script 05:56 - Step 4: Promote 09:41 - Step 5: Rehearse 11:37 - Step 6: Follow up 👍 Like this YouTube video? Subscribe to our channel: https://ytube.io/3JNw ---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/livestorm/ Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/zm5rNHN001A/default.jpg","2021-08-20T15:06:19Z","PT13M21S","1790",{"id":6978,"contentData":6979},"Ir_G9ME9SW-afoD7wnOjaw",{"@context":1167,"@type":1168,"name":4238,"description":4239,"thumbnailUrl":4240,"uploadDate":4241,"duration":4242,"embedUrl":4215,"interactionCount":6980},"2234","How to Create a Winning Pharma Product Launch Strategy",{"id":6983,"alternativeVersions":6984,"_locales":6991,"_publishedAt":6992,"_updatedAt":6993,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":6994,"blogPostAuthor":6996,"cluster":6998,"content":7017,"coverImage":36,"coverWithImgix":7130,"bottomContentOffer":166,"date":6073,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":7133,"relatedPillarPage":166,"seoDescription":7134,"sidebarContentCard":166,"structuredData":7135,"subtitle":7134,"title":7201,"slug":6988},"121174137",[6985,6987,6989],{"locale":2060,"value":6986},"podiumsdiskussion",{"locale":756,"value":6988},"panel-discussion",{"locale":2065,"value":6990},"discusion-panel",[756,2065,2060],"2025-07-02T17:49:37+02:00","2025-06-03T20:50:03+02:00",[6995],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":6997,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":6999,"bottomContentCardCtaTitle":780,"bottomContentCardText":7000,"bottomContentCardTitle":7001,"displayCustomerLogoSection":493,"headerCtaText":7002,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":7003,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":7007,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":7005,"pushTitle":7008,"relatedContentOffer":7009,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7015,"title":7016,"urlForTheCta":66,"withoutContentOffer":493},"117955131","Bring your team closer with these 50 original ice breakers.","Unlock 50 ice breakers","Read this Ebook with 50 icebreakers for your next virtual conference.",{"id":6207,"alt":7004,"height":3063,"url":6209,"width":897},"woman wearing headphones and blue shirt in a video conference","Video engagement","Experience powerful video engagement",{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},"Drive engagement and deliver results with Livestorm",{"__typename":541,"id":5546,"trackName":32,"trackNameFallback":5547,"backgroundImage":7010,"coMarketing":166,"ebook":7011,"image":7012,"resourceType":7013,"shortDescription":5557,"slug":5558,"title":5547},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5550},{"id":5552,"alt":5553,"height":564,"url":5554,"width":551},{"id":1339,"color":394,"cta":800,"icon":7014,"name":554},{"id":410,"name":411},"Download the Ebook to get 50 icebreakers for virtual conferences","Virtual conference",[7018,7021,7024,7027,7030,7038,7041,7044,7048,7051,7057,7060,7068,7071,7075,7078,7082,7085,7092,7095,7101,7104,7110,7113,7119,7122,7127],{"id":7019,"__typename":811,"text":7020},"140349170","You’re getting ready to host an unforgettable panel discussion. But what if your audience loses interest, the speakers get off track, or the conversation stalls?\n\n**All you need is the right panelists, a skilled moderator to keep the conversation flowing, and an interactive video platform to stream the event.**\n\nIn this article, we'll cover everything you need to know, including a few tricks to help you prepare and deliver a panel discussion that educates, entertains, and engages your audience.",{"id":7022,"__typename":811,"text":7023},"146446997","## What is a **panel discussion?**\n\nA panel discussion is a type of event where a group of expert [guest speakers](https://livestorm.co/blog/questions-guest-speaker) (the panel) comes together to discuss a specific topic. It typically lasts up to an hour, and it can be a standalone event or part of a larger conference.\n\n**The aim of a panel discussion is to present different perspectives, bounce ideas off each other, and come up with some ah-ha moments.** Panelists share their insights and knowledge, a moderator helps guide the discussion, and the audience is often invited to ask questions at the end.",{"id":7025,"__typename":913,"youtubeLink":7026},"140349171","https://www.youtube.com/embed/WSKYd01iFQs",{"id":7028,"__typename":811,"text":7029},"121174136","### **Synonyms for panel discussion**\n\nYou might have heard a few different terms used to describe a panel discussion. Let’s look at some of them here:\n\n\n\n1. Roundtable\n2. Symposium\n3. Open forum\n4. Seminar\n\n\n#### **1. What’s the difference between a panel discussion and a roundtable?**\n\nA roundtable is an informal, free-flowing discussion where everyone at the table is encouraged to chime in and share their thoughts. It has a more relaxed, conversational vibe than a panel discussion, where each panelist is usually assigned a set list of questions.\n\n\n#### **2. What’s the difference between a panel discussion and a symposium?**\n\nA symposium is an in-depth academic conference that brings subject matter experts to share research, findings, and insights, and engage in interdisciplinary discussions. Symposiums usually last for several days and feature a variety of event formats. For example, you can include a keynote speech and a panel discussion at your next symposium.\n\n\n#### **3. What’s the difference between a panel discussion and an open forum?**\n\nAn open forum is an informal gathering designed to incorporate as much audience participation as possible. There may not be a set agenda or structure, and the discussion is usually more free-flowing and less formal, encouraging lots of audience interaction.\n\n\n#### **4. What’s the difference between a panel discussion and a seminar?**\n\nA seminar is a way of presenting a topic for educational purposes. Traditionally held in an auditorium, it’s designed to impart knowledge and may be structured as a lecture, with the speaker presenting information and the audience taking notes. There may be fewer opportunities for audience engagement and discussion.\n\n\n## What are the **different types of panel discussions?** \n\nPanel discussions can be structured in a few different ways depending on the topic and goal of the event. We’ll talk more about these panel formats later on. For now, here are three main types of panel discussions:\n\n\n\n1. In-person panel discussions\n2. Hybrid panel discussions\n3. Virtual panel discussions\n\n\n",{"id":7031,"__typename":833,"image":7032},"146447442",{"id":7033,"alt":7034,"height":7035,"url":7036,"width":7037},"49172114","Businesswoman engaging in a panel discussion over video conference",688,"https://livestorm.imgix.net/1127/1676315788-businesswoman-engaging-in-a-panel-discussion-over-video-conference.jpg",1035,{"id":7039,"__typename":811,"text":7040},"146587394","### **1. In-person panel discussion**\n\nIn-person panel discussions are typically held in a large venue, such as an auditorium or conference room. The panelists are seated at a table or on a stage and engage in a structured conversation led by a facilitator. The facilitator helps guide the discussion and allows audience members to ask questions, making it a dynamic and interactive form of learning.\n\n\n### **2. Hybrid panel discussions**\n\nA hybrid panel discussion combines both an in-person and virtual audience. This is an increasingly popular format, as audiences prefer more flexible attendance options and the demand for [video conferencing for entertainment](https://livestorm.co/industries/media) increases. Audience questions, comments, and ideas can be shared in real-time through these platforms, making the event more interactive.\n\n\n### **3. Virtual panel discussions**\n\n[Virtual panel discussions](https://livestorm.co/blog/virtual-hybrid-panel-discussions) are held online, typically through video conferencing platforms like Livestorm, Zoom, or Google Meet. Most video conferencing platforms have features for hosting question and answer sessions to make the event interactive. And if you use a browser-based platform like Livestorm, your audience can join from any device without downloading any software.",{"id":7042,"__typename":811,"text":7043},"121400835","## What are good examples of **topics for a panel discussion?**\n\nIf you’re stuck for ideas for suitable panel discussion topics, take a look at these suggestions for some inspiration:\n\n\n### **Topical panel discussion topics** \n\n\n\n* Solutions for the environmental crisis\n* The future of crypto\n* Socio-economic challenges facing the West\n\n\n### **Evergreen panel discussion topics** \n\n\n\n* On health and wellbeing\n* Communication in the workplace\n* What to know about cash flow forecasting\n\n\n### **B2B panel discussion topics**\n\n\n\n* How to automate your business workflows\n* B2B marketing strategies\n* Using data analytics to empower your teams\n\n\n## **5 Panel discussion formats**\n\nHere’s a round-up of some of the most popular types of formats for your panel discussion, all of which work well for real-life, virtual, and hybrid events:\n\n\n\n1. Mainstage panel\n2. Q&A forum\n3. Debate\n4. Talk show\n5. Fireside chat\n\n\n### **1. Mainstage panel**\n\n**The mainstage panel is a traditional structure where the guest panel is mic’d up and on stage, normally for a paying audience.** The discussion can be thought-provoking, educational, humorous, hard-hitting, or any combination of those—but ultimately it has to be informative and entertaining.\n\nFor successful virtual mainstage panel discussions, you need a video conferencing platform like Livestorm that can take care of everything from event creation and promotion to engaging in-event communication and post-event analytics and marketing.\n\n\n### **2. Question and answer forum**\n\nWith a Q&A format, there’s usually an introductory discussion between panelists, followed by a series of questions posed by the moderator, and then further questions from the audience, which may or may not be vetted pre-event. An audience Q&A session translates well to the virtual event format, particularly if you use Livestorm’s [Q&A engagement features](https://livestorm.co/use-cases/live-qas), which use upvoting to help you prioritize audience questions.",{"id":7045,"__typename":2560,"feature":7046},"146184178",{"id":2562,"imageOnlyUsedForWowFeatures":7047,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":7049,"__typename":811,"text":7050},"146587380","### **3. Debate**\n\nDebates allow for more opinionated discussions between the panelists. Traditionally, debates start with each guest sharing their point of view before asking questions designed to expose holes in the other’s argument, followed by further questions from the moderator and audience. Finally, each guest makes a round-up speech before the audience votes for the winner.\n\n**Pro tip:** For virtual debates, use Livestorm’s [live polls](https://livestorm.co/webinar-glossary/webinar-polls) to engage your audience, understand their points of view, and get feedback on your event.\n\n\n### **4. Talk show** \n\nA talk show panel is based on the typical TV talk show setup, with two or three guests chatting informally about the questions and topics the host gives them. The key to a successful talk show panel discussion is a charismatic host who has experience building rapport with guests and facilitating an entertaining experience for the audience.\n",{"id":7052,"__typename":833,"image":7053},"121400834",{"id":7054,"alt":7055,"height":1776,"url":7056,"width":1778},"46449813","Hybrid panel discussion","https://livestorm.imgix.net/1127/1651167582-pexels-mart-production-7643888-1.jpg",{"id":7058,"__typename":811,"text":7059},"146184179","### **5. Fireside chat**\n\nSomewhere between a talk show and a question and answer session, a fireside chat brings together a small group of people for an informal interview. Guests are usually seated together on a couch. Or, in virtual fireside chats, participants are encouraged to be in their living room or a cafe.\n\nThe focus is on creating a sense of intimacy to help bring about a candid conversation. For that reason, it’s a great panel discussion format for less polemic topics—like personal stories of success in the face of adversity.\n\n\n## **How to conduct** a panel discussion?\n\nThere’s no single way to conduct a successful panel discussion but this checklist is a good place to start. Follow these steps to plan and host a panel discussion:\n\n1. Choose a topic that resonates\n2. Find an experienced panel moderator\n3. Assemble your team of panelists\n4. Create an event registration page\n5. Automate email workflows\n6. Introduce panel members\n7. Explain the format and introduce the first topic of discussion\n8. Keep the discussion going\n9. Present visuals and slideshows\n10. Ask the right questions\n11. Keep the vibes in check\n12. Summarize the discussion\n13. Give panelists an opportunity to add closing statements\n14. Send thank-you notes and event recordings\n15. Review event analytics and feedback\n\n\n### **How to prepare for a panel discussion**\nHere's how to prepare for a panel discussion: \n\n#### **1. Choose a topic that resonates**\n\nThe best way to choose your topic is to first think about your audience. Who would you like to watch your panel discussion? And why? If your target audience is within a specific industry (e.g., tech hardware) brainstorm topics that could interest that group.\n\nBut don’t do it alone. Invite a small group of people within that target audience to give you unique insights into what catches their attention most.\n\n\n#### **2. Find an experienced panel moderator**\n\nOnce you know the purpose of your panel discussion, find the right person to lead the event. A fantastic host can make or break your event, so choose someone with experience in [moderating panel discussions](https://livestorm.co/blog/panel-discussions-guide) (or similar types of events) who has good communication skills and some connections with your chosen topics and target audience.\n\nA skillful moderator who has knowledge on the topic will bring out the best in your guests, ask the right panel questions, understand how to engage and include the audience in the discussion, and make original contributions.\n\n\n#### **3. Assemble your team of panelists**\n\nChoosing the right panelists is the key to creating a successful panel discussion. The best panels are made up of diverse groups with expertise, authority, and charisma.\n\nThree to five guests is normally the perfect number, so everyone can make a meaningful contribution without the conversation ever drying up. Avoid dominant characters who might drown out other guests, and invite people with some experience speaking in front of audiences.\n\n\n#### **4. Create an event landing page** \n\nYour event landing page should communicate the topic, the panelists, and the time and date of the event. This is also where you can share a registration link and start capturing leads.\n\nWith Livestorm, you can create customized event registration pages and add form fields to collect more information about each guest. You can also add social media buttons so visitors can start building hype directly from the event page.",{"id":7061,"__typename":833,"image":7062},"146448753",{"id":7063,"alt":7064,"height":7065,"url":7066,"width":7067},"49175723","Livestorm custom registration pages",1368,"https://livestorm.imgix.net/1127/1676387594-livestorm-custom-registration-pages.jpg",2266,{"id":7069,"__typename":811,"text":7070},"146184189","#### **5. Automate email workflows** \n\n[Set up email nurturing campaigns](https://www.hubspot.com/products/marketing/drag-drop-email-builder) that include invitations, reminders, and confirmations. Livestorm integrates with email automation tools like [Mailchimp](https://livestorm.co/integrations/mailchimp) and [Mailjet](https://livestorm.co/integrations/mailjet), so you create customized workflows easily. Plus, Livestorm's Google Calendar and Outlook integrations automatically add events to your guests’ calendars.\n",{"id":7072,"__typename":2560,"feature":7073},"146587396",{"id":3387,"imageOnlyUsedForWowFeatures":7074,"productAnnouncementBlockTitle":3392,"productAnnouncementBlockText":3393},{"id":3389,"alt":3390,"height":2566,"url":3391,"width":2568},{"id":7076,"__typename":811,"text":7077},"146448755","### **How to start a panel discussion**\nYou can start a panel discussion by introducing the panel members and explaining the main topics.\n\n#### **6. Introduce the panel members**\n\nThe moderator should briefly introduce the panelists, drawing attention to their qualifications and accomplishments. This is a great time to include funny anecdotes or stories about each person so they can get to know one another and connect with the audience.\n\nA video engagement platform like Livestorm can help you bring together a group of individuals in a cohesive way. You’ll be able to use features like emoji reactions, live chat, and polls. Get this right, and you’ll create a great atmosphere for an engaging panel discussion or [webinar](https://livestorm.co/resources/guides/what-is-a-webinar).\n",{"id":7079,"__typename":833,"image":7080},"146448756",{"id":6669,"alt":7081,"height":2543,"url":6671,"width":6672},"Livestorm’s audience engagement tools",{"id":7083,"__typename":811,"text":7084},"146448757","#### **7. Explain the format and introduce the first topic of discussion**\n\nChoosing the right format for your panel discussion is essential. Will it be more of a talk show style, with the moderator asking one question after another to each guest? Or do you want to give participants time to discuss and debate points among themselves?\n\nHere are some key factors that should come into play when deciding which format to choose:\n\n* Will you be able to bring your guests and audience together for a real-life event or will a virtual panel discussion be more practical to organize?\n* How much audience participation is appropriate?\n* Do your main topics lend themselves to formal discussion (like a mainstage or debate panel) or intimate, candid reflection (like a fireside chat or talk show)?\n\nOnce you've established the format, explain clearly how the discussion agenda will work and what topics the panelists will discuss. Then, pick the first topic and let the discussion unfold naturally.\n\n\n### **How to moderate a panel discussion** \n\nModerating a panel discussion involves making sure the discussion remains engaging and making sure panelists can easily present slides or other visuals. \n\n#### **8. Keep the discussion going**\n\nAnyone you choose to host your panel discussion should be a master at moving the conversation along, keeping the audience engaged, and allowing enough room for panelists to express their ideas and opinions.\n\nThe moderator’s job is to act as a facilitator, making sure the discussion stays on topic and intervening if necessary. That could mean summarizing ideas that have already been discussed, flagging any topics that need further attention, or guiding the conversation if it strays from the topic at hand.\n\n\n#### **9. Present visuals and slideshows**\n\nYour audience will be more likely to engage if they have something to look at. This could be visuals or slideshows that can help support panelists’ points and bring different topics to life creatively.\n\nDesign tools like Visme can help you create interactive infographics, videos, documents, and presentations with their ready-to-use templates. And if you're using Livestorm, you can directly share your presentations during the event with the [Visme plugin](https://livestorm.co/integrations/plugin-visme). ",{"id":7086,"__typename":833,"image":7087},"146449219",{"id":7088,"alt":7089,"height":2507,"url":7090,"width":7091},"48905485","Visme presentation editor for a virtual panel discussion","https://livestorm.imgix.net/1127/1671640601-visme-interface-presentation-for-webinar-slide-decks-design.jpg",1247,{"id":7093,"__typename":811,"text":7094},"146449220","#### **10. Ask the right questions**\n\nThe moderator should prepare a list of thought-provoking and engaging questions tailored to the topic and audience. These can be open-ended questions or specific ones targeted at individual panelists, depending on your format.\n\nQuestions should be concise, clear, and relevant to both the panelists and the audience. Avoid any loaded questions that may be offensive or even make them feel uncomfortable.\n\n\n#### **11. Keep the vibes in check**\n\nHow should your audience participate without interrupting the flow of conversation? Virtual event features like live polling, the chat tab, and emoji reactions can help you do just that.\n\nFor example, with Livestorm, your audience members can react with emojis to show their agreement or disagreement with a particular point of view. This helps prevent disruptions and gives the speakers an idea of how the audience is feeling. Plus, it adds a bit of fun to the event.",{"id":7096,"__typename":833,"image":7097},"146449221",{"id":7098,"alt":7099,"height":3402,"url":7100,"width":899},"46989937","Audience using emoji reactions in a Livestorm event","https://livestorm.imgix.net/1127/1655456519-emoji-reactions-blog-2022.png",{"id":7102,"__typename":811,"text":7103},"146449222","### **How to end a panel discussion**\nEnding a panel discussion revolves around wrapping up the dicsussion and having a solid follow-up in place. \n\n#### **11. Summarize the discussion**\n\nThe moderator should wrap up the discussion by summarizing key points and ideas raised during the session. This will help to ensure that everyone has a good understanding of what was discussed, and it also allows for a sense of closure. You can also use Livestorm’s [Handouts](https://livestorm.co/integrations/handouts) plugin to share any supporting materials the audience might want to download for later.\n\n\n#### **12. Give panelists an opportunity to add closing statements**\n\nIf time permits, it’s also a good idea to give each panelist an opportunity to offer their own unique takeaways from the discussion. This will give your speakers more satisfaction, as they’ll have the opportunity to say everything they wanted to say, and end the event on a highlight.\n\n\n#### **13. Send thank-you notes and event recordings**\n\nRemember to thank your panelists for their time and participation. You can send them replay links or recordings of the event so they can use clips as post-event promotion on their social profiles or websites.\n\n**Pro tip:** As the conference organizer, you can set Livestorm to automatically record your events. Then, repurpose them as on-demand videos or social media content or use them to build up a library of educational resources.",{"id":7105,"__typename":833,"image":7106},"146449630",{"id":7107,"alt":7108,"height":3402,"url":7109,"width":899},"46990102","Livestorm’s automatic recording and instant replay feature","https://livestorm.imgix.net/1127/1655458218-instant-replays-webinar-recording-blog-2022.png",{"id":7111,"__typename":811,"text":7112},"146449631","#### **14. Review event analytics and feedback**\n\nAfter your panel discussion, review the event metrics and audience feedback. This will help you to identify what worked well and what didn’t so you know how to improve your next panel. If you're using Livestorm to host your event, you can directly track figures like:\n\n\n\n* Registrants\n* Attendees\n* No-shows\n* Replays\n* Average retention time\n* Messages\n* Questions\n* Polls",{"id":7114,"__typename":833,"image":7115},"146449632",{"id":7116,"alt":7117,"height":2543,"url":7118,"width":6672},"48990270","Livestorm dashboard for post-panel discussion analytics and reports","https://livestorm.imgix.net/1127/1673960141-advanced-reporting.jpg",{"id":7120,"__typename":811,"text":7121},"146449633","## **Deliver the panel discussion** your audience deserves\n\nHosting a successful panel discussion requires careful preparation and an experienced moderator. To get the most out of your [marketing event](https://livestorm.co/resources/guides/event-marketing), start by:\n\n\n\n* Selecting the right format and topics\n* Engaging with your audience\n* Asking thought-provoking questions\n* Giving panelists an opportunity to add closing remarks\n* Reviewing post-event analytics\n\nWhen hosting [virtual events](https://livestorm.co/resources/guides/what-is-a-virtual-event), anticipate technical issues and make a contingency plan for how to handle them. That means having a video conferencing platform that’s reliable and easy to use.\n\nLivestorm is an easy-to-access, all-in-one tool that’s packed with engagement features to help you host an impressive virtual event. [Sign up for a free Livestorm account](https://app.livestorm.co/#/signup) to make your next panel discussion the most engaging and insightful yet.",{"__typename":2418,"id":7123,"heading":7124,"paragraph":7125,"callToAction":7126},"146184196","Drive engagement","Host better panel discussions with Livestorm and drive engagement",{"id":64,"slot":65,"slug":66},{"id":7128,"__typename":811,"text":7129},"121400837","## **Frequently asked questions** about panel discussions\n\n\n### **Does a panel discussion need a moderator?**\n\nA panel discussion typically requires a moderator to keep the discussion on track, manage the flow of conversation, and ensure that all panelists have an opportunity to speak. In virtual events, the moderator should also encourage speakers and audience members to make the most of the platform’s engagement features, such as live polling or question upvoting.\n\n\n### **Can you script a panel discussion?** \n\nYou can script a panel discussion by creating an outline that covers the introduction, moderator, and panelist introductions, discussion topics, and any specific questions that need to be addressed. This outline is a guide to keeping the discussion focused and on track while allowing for a flexible and dynamic exchange of ideas among the panelists.\n\n\n### **What is the main purpose of a panel discussion?** \n\nThe main purpose of a panel discussion is to provide a platform for experts in a particular field or on a specific topic to express their opinions, challenge each other, and explore topics of discussion that provide value, insight, and entertainment for the watching audience.\n\n\n### **How do you prepare for a panel discussion?** \n\nYou should prepare for a panel discussion by following these steps:\n\n\n\n* Identify your target audience and choose topics that will interest them\n* Find an experienced moderator who can add value to your event\n* Select a diverse panel of experts who will interact well with each other\n* Allow everyone to meet and build a rapport before the discussion\n* Choose a format that’s suitable for your kind of discussion and realistic to organize\n\n\n### **Is a panel discussion a debate?** \n\nA panel discussion is not a debate. While a panel discussion can include some level of disagreement or differing viewpoints, its primary focus is not on winning or losing an argument but rather on exploring the topic in-depth and hearing different perspectives.\n\n\n### **What are the rules of a panel discussion?**\n\nThe rules of a panel discussion can vary depending on the event, but some common ones include:\n\n\n\n* Each panelist is given a set amount of time to speak\n* The discussion is moderated by a facilitator responsible for keeping the conversation on track \n* Panelists are encouraged to engage in respectful and constructive dialogue, avoiding personal attacks or inflammatory language.\n* Audience participation is encouraged through Q&A sessions, live polls or chat. \n* The moderator is responsible for managing audience engagement and ensuring that questions are relevant and respectful.",{"id":7131,"alt":36,"height":3433,"url":7132,"width":1778},"46339729","https://livestorm.imgix.net/1127/1650037933-pexels-fauxels-3184328.jpg",[],"Discover everything you need to know about creating a successful panel discussion including how to choose the best format, topics, guests, and host.",[7136,7192],{"id":7137,"contentData":7138},"121175806",{"@context":1143,"@type":1144,"mainEntity":7139},[7140,7144,7148,7152,7156,7160,7164,7168,7172,7176,7180,7184,7188],{"@type":1147,"name":7141,"acceptedAnswer":7142},"What is a panel discussion?",{"@type":1150,"text":7143},"A panel discussion is an event where a group of expert guest speakers (the panel) comes together to discuss a specific topic. It typically lasts up to an hour. The aim of a panel discussion is to present different perspectives, bounce ideas off each other, and come up with some ah-ha moments. A moderator helps guide the discussion, and the audience is often invited to ask questions at the end.",{"@type":1147,"name":7145,"acceptedAnswer":7146},"1. What’s the difference between a panel discussion and a roundtable?",{"@type":1150,"text":7147},"A roundtable is an informal, free-flowing discussion where everyone at the table is encouraged to chime in and share their thoughts. It has a more relaxed, conversational vibe than a panel discussion, where each panelist is usually assigned a set list of questions.",{"@type":1147,"name":7149,"acceptedAnswer":7150},"2. What’s the difference between a panel discussion and a symposium?",{"@type":1150,"text":7151},"A symposium is an in-depth academic conference that brings subject matter experts to share research, findings, and insights, and engage in interdisciplinary discussions. Symposiums usually last for several days and feature multiple panel discussions, keynote speeches, and other presentation formats.",{"@type":1147,"name":7153,"acceptedAnswer":7154},"3. What’s the difference between a panel discussion and an open forum?",{"@type":1150,"text":7155},"An open forum is an informal gathering designed to incorporate as much audience participation as possible. There may not be a set agenda or structure, and the discussion is usually more free-flowing and less formal, encouraging lots of audience interaction.",{"@type":1147,"name":7157,"acceptedAnswer":7158},"4. What’s the difference between a panel discussion and a seminar?",{"@type":1150,"text":7159},"A seminar is a way of presenting a topic for educational purposes. Traditionally held in an auditorium, it’s designed to impart knowledge and may be structured as a lecture, with the speaker presenting information and the audience taking notes. There may be fewer opportunities for audience engagement and discussion.",{"@type":1147,"name":7161,"acceptedAnswer":7162},"What are the different types of panel discussions?",{"@type":1150,"text":7163},"Panel discussions can be structured in a few different ways depending on the topic and goal of the event. We’ll talk more about those formats later on. For now, here are three main types of panel discussions: In-person panel discussions Hybrid panel discussions Virtual panel discussions",{"@type":1147,"name":7165,"acceptedAnswer":7166},"How to conduct a panel discussion?",{"@type":1150,"text":7167},"There’s no single way to conduct a successful panel discussion but this checklist is a good place to start: Choose a topic that resonates Find an experienced moderator Assemble your team of panelists Create an event registration page Automate email workflows Introduce panel members Explain the format and introduce the first topic of discussion Keep the conversation moving Present visuals and slideshows Ask the right questions Keep the vibes in check Summarize the discussion Give panelists an opportunity to add closing statements Send thank-you notes and event recordings Review event analytics and feedback",{"@type":1147,"name":7169,"acceptedAnswer":7170},"Does a panel discussion need a moderator?",{"@type":1150,"text":7171},"A panel discussion typically requires a moderator to keep the discussion on track, manage the flow of conversation, and ensure that all panelists have an opportunity to speak. In virtual events, the moderator should also encourage speakers and audience members to make the most of the platform’s engagement features, such as live polling or question upvoting.",{"@type":1147,"name":7173,"acceptedAnswer":7174},"Can you script a panel discussion?",{"@type":1150,"text":7175},"You can script a panel discussion by creating an outline that covers the introduction, moderator, and panelist introductions, discussion topics, and any specific questions that need to be addressed. This outline is a guide to keeping the discussion focused and on track while allowing for a flexible and dynamic exchange of ideas among the panelists.",{"@type":1147,"name":7177,"acceptedAnswer":7178},"What is the main purpose of a panel discussion?",{"@type":1150,"text":7179},"The main purpose of a panel discussion is to provide a platform for experts in a particular field or on a specific topic to express their opinions, challenge each other, and explore topics of discussion that provide value, insight, and entertainment for the watching audience.",{"@type":1147,"name":7181,"acceptedAnswer":7182},"How do you prepare for a panel discussion?",{"@type":1150,"text":7183},"You should prepare for a panel discussion by following these steps: Identify your target audience and choose topics that will interest them Find an experienced moderator who can add value to your event Select a diverse panel of experts who will interact well with each other Allow everyone to meet and build a rapport before the discussion Choose a format that’s suitable for your kind of discussion and realistic to organize",{"@type":1147,"name":7185,"acceptedAnswer":7186},"Is a panel discussion a debate?",{"@type":1150,"text":7187},"A panel discussion is not a debate. While a panel discussion can include some level of disagreement or differing viewpoints, its primary focus is not on winning or losing an argument but rather on exploring the topic in-depth and hearing different perspectives.",{"@type":1147,"name":7189,"acceptedAnswer":7190},"What are the rules of a panel discussion?",{"@type":1150,"text":7191},"The rules of a panel discussion can vary depending on the event, but some common ones include: Each panelist is given a set amount of time to speak The discussion is moderated by a facilitator responsible for keeping the conversation on track Panelists are encouraged to engage in respectful and constructive dialogue, avoiding personal attacks or inflammatory language. Audience participation is encouraged through Q&A sessions, live polls or chat. The moderator is responsible for managing audience engagement and ensuring that questions are relevant and respectful.",{"id":7193,"contentData":7194},"140349172",{"@context":1167,"@type":1168,"name":7195,"description":7196,"thumbnailUrl":7197,"uploadDate":7198,"duration":7199,"embedUrl":7026,"interactionCount":7200},"How to Moderate a Virtual Panel Discussion (6 Steps)","Virtual panel discussions are an excellent opportunity to bring together a group of experts to discuss interesting and trending topics on the virtual stage in front of a live audience. In this video, we take a dive into what exactly a panel discussion is, all the necessary steps for moderating one, and how to engage your audience. ---------- ⏱️ Timestamps: 00:00 Intro 00:50 What is a panel discussion? 01:41 Step 1: Choose a topic that resonates 02:19 Step 2: Find an experienced moderator 04:21 Step 3: Choose your team of panelists 05:13 Step 4: Meet with your panelists 05:38 Step 5: Introduce the panelists 06:20 Step 6: Host an engaging panel discussion ❤️ Like this video? Subscribe to our channel: https://bit.ly/3xlYcZ1 ---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/WSKYd01iFQs/default.jpg","2022-07-05T10:13:10Z","PT9M10S","104","What Is a Panel Discussion? And How to Run One Like a Pro",{"id":6232,"alternativeVersions":7203,"_locales":7211,"_publishedAt":7212,"_updatedAt":7213,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":7214,"blogPostAuthor":7216,"cluster":7218,"content":7227,"coverImage":36,"coverWithImgix":7255,"bottomContentOffer":166,"date":7256,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":7257,"relatedPillarPage":166,"seoDescription":6260,"sidebarContentCard":166,"structuredData":7258,"subtitle":6260,"title":6261,"slug":6259},[7204,7206,7207,7209],{"locale":2060,"value":7205},"regeln-fuer-virtuelle-klasse",{"locale":756,"value":6259},{"locale":2065,"value":7208},"reglas-del-aula-virtual",{"locale":759,"value":7210},"regles-de-la-classe-virtuelle",[756,759,2065,2060],"2025-05-30T16:36:06+02:00","2025-05-30T16:36:05+02:00",[7215],{"id":6131,"name":415,"slug":417},{"id":2076,"avatar":7217,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":7219,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":7221,"displayCustomerLogoSection":493,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":7223,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":7224,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":7005,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":7226,"urlForTheCta":66,"withoutContentOffer":166},"117955445","Create a better experience for your attendees and less stress for your team.","Get started with Livestorm for free","Get started with Livestorm for free: host engaging meetings and events.",{"id":6207,"alt":7004,"height":3063,"url":6209,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},"Host engaging meetings and events with Livestorm.","Virtual learning",[7228,7229,7235,7236,7247,7248,7253,7254],{"id":6238,"__typename":811,"text":6239},{"id":7230,"__typename":833,"image":7231},"101706827",{"id":7232,"alt":7233,"height":2779,"url":7234,"width":2781},"39347421","Student studying and taking notes from her virtual classroom","https://livestorm.imgix.net/1127/1643393813-pexels-julia-m-cameron-4144923.jpg",{"id":6242,"__typename":811,"text":6243},{"id":7237,"__typename":2560,"feature":7238},"146184217",{"id":7239,"imageOnlyUsedForWowFeatures":7240,"productAnnouncementBlockTitle":7245,"productAnnouncementBlockText":7246},"94297045",{"id":7241,"alt":7242,"height":7243,"url":7244,"width":2568},"37170681","Recurring events feature in Livestorm",1632,"https://livestorm.imgix.net/1127/1641569274-eatures-recuring-events.jpg","Try Recurring Events","Seamlessly set up events with multiple sessions. Make joining easy using a single link. ",{"id":6246,"__typename":811,"text":6247},{"__typename":2418,"id":7249,"heading":7250,"paragraph":7251,"callToAction":7252},"146184243","Engage your students","Engage students and track their progress with detailed analytics",{"id":64,"slot":65,"slug":66},{"id":6250,"__typename":811,"text":6251},{"id":6253,"__typename":811,"text":6254},{"id":6256,"alt":6257,"height":1776,"url":6258,"width":2228},"2022-02-15",[],[7259],{"id":7260,"contentData":7261},"101706914",{"@context":1143,"@type":1144,"mainEntity":7262},[7263,7267,7271,7275,7279,7283],{"@type":1147,"name":7264,"acceptedAnswer":7265},"How to create a positive environment for virtual learning?",{"@type":1150,"text":7266},"By demonstrating the behaviors you value in your learners, and by reiterating your rules whenever appropriate throughout your classes, you’ll motivate your learners to take part in what should be a positive experience for everyone.",{"@type":1147,"name":7268,"acceptedAnswer":7269},"What are virtual classroom rules for high school students?",{"@type":1150,"text":7270},"The most important virtual classroom rules for high school students are: Mute your mic except when it’s your turn to speak, Find a quiet space to take your class where you won’t be distracted, Always be on time for your class and prepared with a charged device and any materials you may need, Always raise a hand when you want to say something and wait until you’re invited to speak",{"@type":1147,"name":7272,"acceptedAnswer":7273},"How do you teach online etiquette?",{"@type":1150,"text":7274},"The best way to teach online etiquette is to demonstrate good practices. It’s also a good idea to formalize some rules, which you can share before the start of a course – you can then remind your class of those rules whenever appropriate.",{"@type":1147,"name":7276,"acceptedAnswer":7277},"How can students make up their own online classroom rules?",{"@type":1150,"text":7278},"To create their own online classroom rules, students in a virtual class can work in small groups in breakout rooms and then take turns to compare their rules before using a live poll to decide which ones work best.",{"@type":1147,"name":7280,"acceptedAnswer":7281},"What is virtual class etiquette?",{"@type":1150,"text":7282},"Virtual class etiquette refers to how learners should behave during their digital classes, such as no eating and drinking, no speaking over anybody else, and keeping the mic on mute unless they have the floor.",{"@type":1147,"name":7284,"acceptedAnswer":7285},"How should a teacher of online classes set expectations for conduct?",{"@type":1150,"text":7286},"The best way for teachers to set their expectations in virtual and hybrid learning classes is to demonstrate best practices themselves. If you value certain behaviors in your learners, demonstrate those same behaviors throughout your classes and interactions with students.",{"id":7288,"alternativeVersions":7289,"_locales":7298,"_publishedAt":7299,"_updatedAt":7300,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":7301,"blogPostAuthor":7303,"cluster":7305,"content":7327,"coverImage":36,"coverWithImgix":7557,"bottomContentOffer":166,"date":7561,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":7562,"relatedPillarPage":166,"seoDescription":7563,"sidebarContentCard":166,"structuredData":7564,"subtitle":7563,"title":7565,"slug":7293},"121460107",[7290,7292,7294,7296],{"locale":2060,"value":7291},"virtuelle-meeting-memes",{"locale":756,"value":7293},"virtual-meeting-memes",{"locale":2065,"value":7295},"memes-de-reuniones-virtuales",{"locale":759,"value":7297},"memes-reunions-virtuelles",[756,759,2065,2060],"2025-05-30T16:33:31+02:00","2025-05-30T16:33:29+02:00",[7302],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":7304,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":7306,"bottomContentCardCtaTitle":780,"bottomContentCardText":7307,"bottomContentCardTitle":7308,"displayCustomerLogoSection":493,"headerCtaText":7309,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":7310,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":7005,"pushTitle":7008,"relatedContentOffer":7311,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7325,"title":7326,"urlForTheCta":66,"withoutContentOffer":493},"117955388","Use these templates to get more out of your virtual meetings.","Host productive meetings","Download the virtual meeting kit to get templates to help you prepare productive meetings.",{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":7312,"trackName":32,"trackNameFallback":7313,"backgroundImage":7314,"coMarketing":493,"ebook":7315,"image":7317,"resourceType":7321,"shortDescription":7323,"slug":7324,"title":7313},"147623831","Livestorm's Virtual Meeting Kit",{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":7316},"livestorm-s-virtual-meeting-kit",{"id":7318,"alt":7319,"height":6147,"url":7320,"width":6149},"49480581","Templates, checklists and more for your virtual meetings","https://livestorm.imgix.net/1127/1681397037-cover-virtualmeetingkit-usletterformat-png.png",{"id":1203,"color":1204,"cta":312,"icon":7322,"name":568},{"id":615,"name":616},"Download Livestorm's virtual meeting kit to host efficient virtual meetings using our meeting preparation checklist, agenda and minutes templates.","meeting-kit","Download the kit to get a virtual meeting checklist and templates","Virtual meeting",[7328,7331,7337,7340,7348,7351,7359,7362,7369,7372,7379,7382,7389,7393,7396,7402,7405,7412,7415,7422,7425,7433,7436,7444,7447,7455,7458,7466,7469,7476,7479,7487,7490,7496,7499,7506,7509,7517,7520,7526,7529,7537,7540,7547,7550],{"id":7329,"__typename":811,"text":7330},"121460064","Need a break from all that hard work? That’s what we thought – so take a minute out of your day to sit back and enjoy these virtual meeting memes. Also, we’ve thrown in some tips and recommendations along the way. You’re welcome!\n\n\n## **Remote work** memes\n\nVideo conferencing platforms have made [remote work](https://livestorm.co/resources/guides/remote-work) possible for millions – allowing for greater freedom in the workplace, cost-saving, and global teams. What’s not to love?\n\n\n### Boost your teams with remote working\n\nFlexible working schedules increase productivity, improve staff retention, and help attract the best available talent.",{"id":7332,"__typename":833,"image":7333},"121460065",{"id":7334,"alt":7335,"height":6870,"url":7336,"width":3553},"46482678","Waking up to remote work meme","https://livestorm.imgix.net/1127/1651608201-zoom-wake-up-meme_11zon.jpg",{"id":7338,"__typename":811,"text":7339},"121460066","### Make a positive impact\n\nOf course, even when you’re working from home, it’s important to keep up appearances.",{"id":7341,"__typename":833,"image":7342},"121460067",{"id":7343,"alt":7344,"height":7345,"url":7346,"width":7347},"46482676","zoom meeting meme",978,"https://livestorm.imgix.net/1127/1651608139-zoom-audio-vs-video-meme_11zon.jpg",1210,{"id":7349,"__typename":811,"text":7350},"121460068","### Learn about who you work with\n\nYou might be miles apart, but you can still gain valuable insights into what your team’s all about.",{"id":7352,"__typename":833,"image":7353},"121460069",{"id":7354,"alt":7355,"height":7356,"url":7357,"width":7358},"46482631","Video conference call meme",1040,"https://livestorm.imgix.net/1127/1651607407-bird-box-meetings-meme.jpg",1010,{"id":7360,"__typename":811,"text":7361},"121460070","### Collaborate across time zones\n\nNowadays, distance is no barrier to great teamwork.",{"id":7363,"__typename":833,"image":7364},"121460071",{"id":7365,"alt":7366,"height":7367,"url":7368,"width":5471},"46482632","Staff virtual meeting meme",820,"https://livestorm.imgix.net/1127/1651607441-virtual-dream-team-assemble-meme.jpg",{"id":7370,"__typename":811,"text":7371},"121460072","### Enjoy creature comforts\n\nBut, ultimately, the true benefit of remote work lies in creating the ideal working environment – at home.",{"id":7373,"__typename":833,"image":7374},"121460073",{"id":7375,"alt":7376,"height":7358,"url":7377,"width":7378},"46482671","Zoom conference call meme","https://livestorm.imgix.net/1127/1651608098-baby-yoda-zoom-meme_11zon.jpg",766,{"id":7380,"__typename":811,"text":7381},"121460074","## **Zoom fail** memes\n\nEven with all the best tech available, there are still pitfalls to avoid. So try following these best practices.\n\n\n### Get off to a good start\n\nWe recommend checking your audio and video settings before getting things underway.",{"id":7383,"__typename":833,"image":7384},"121460075",{"id":7385,"alt":7386,"height":7387,"url":7388,"width":2115},"46482638","Remote work meme",920,"https://livestorm.imgix.net/1127/1651607536-can-you-hear-me.jpeg",{"__typename":2418,"id":7390,"heading":5578,"paragraph":7391,"callToAction":7392},"146188964","Connect your remote team with Livestorm meetings and events",{"id":64,"slot":65,"slug":66},{"id":7394,"__typename":811,"text":7395},"121460076","### Be ready at all times\n\nThere’s really nothing worse than turning on your cam just when you don’t mean to.",{"id":7397,"__typename":833,"image":7398},"121460077",{"id":7399,"alt":7400,"height":5614,"url":7401,"width":5614},"46482635","Zoom fail meme","https://livestorm.imgix.net/1127/1651607496-accidentally-turns-on-cam-in-virtual-meeting-meme.jpeg",{"id":7403,"__typename":811,"text":7404},"121460078","### Don’t over share\n\nWell, maybe there’s one thing worse.",{"id":7406,"__typename":833,"image":7407},"121460079",{"id":7408,"alt":7409,"height":7410,"url":7411,"width":3616},"46482645","Zoom fail screen share meme",780,"https://livestorm.imgix.net/1127/1651607621-zoom-fail-screen-share-meme.jpg",{"id":7413,"__typename":811,"text":7414},"121460080","### Customize your background\n\nHave some fun with the team – just try not to freak them out.",{"id":7416,"__typename":833,"image":7417},"121460081",{"id":7418,"alt":7419,"height":5022,"url":7420,"width":7421},"46482642","Funny meetings meme","https://livestorm.imgix.net/1127/1651607581-sorcery.jpg",678,{"id":7423,"__typename":811,"text":7424},"121460082","## **Back to the office** memes\n\nIf you’re returning to the office after some time away, you should be prepared for a short period of adjustment. Here are some of the main issues you could encounter.\n\n\n### Getting back to the old routine isn’t easy\n\nThose early starts can be a challenge for even the best of us.",{"id":7426,"__typename":833,"image":7427},"121460083",{"id":7428,"alt":7429,"height":7430,"url":7431,"width":7432},"46482648","Waking up early for virtual conference meme",363,"https://livestorm.imgix.net/1127/1651607695-obi-wan-alarm-work-meme.jpeg",500,{"id":7434,"__typename":811,"text":7435},"121460084","### Switching time and place can be disorienting\n\nIt’s hard to let go of established ways of working.",{"id":7437,"__typename":833,"image":7438},"121460085",{"id":7439,"alt":7440,"height":7441,"url":7442,"width":7443},"46482681","Zoom meeting outfit meme",1176,"https://livestorm.imgix.net/1127/1651608250-back-to-the-office-meme_11zon.jpg",1186,{"id":7445,"__typename":811,"text":7446},"121460086","### You might take on too much work\n\nIt’s probably best to limit expectations.",{"id":7448,"__typename":833,"image":7449},"121460087",{"id":7450,"alt":7451,"height":7452,"url":7453,"width":7454},"46482653","Back to the office meme",512,"https://livestorm.imgix.net/1127/1651607730-return-from-vacation-zoom-meme.jpeg",564,{"id":7456,"__typename":811,"text":7457},"121460088","### Time away from work can be a cause of anxiety\n\nThe key is to always communicate effectively with the team.",{"id":7459,"__typename":833,"image":7460},"121460089",{"id":7461,"alt":7462,"height":7463,"url":7464,"width":7465},"46482647","Back to the office fail meme",445,"https://livestorm.imgix.net/1127/1651607662-how-to-talk-to-colleagues-meme.jpeg",681,{"id":7467,"__typename":811,"text":7468},"121460090","## **Too many meetings** memes\n\nOne issue that every team faces once in a while is overcommunication. Here are some tips on how to avoid spending too much time in [virtual meetings](https://livestorm.co/resources/guides/virtual-meetings).\n\n\n### Communicate asynchronously\n\nYou can often handle even the most pressing concerns using team communication apps or other software tools.",{"id":7470,"__typename":833,"image":7471},"121460091",{"id":7472,"alt":7473,"height":7430,"url":7474,"width":7475},"46482657","This could have been an email meme","https://livestorm.imgix.net/1127/1651607841-willy-wonker.jpg",364,{"id":7477,"__typename":811,"text":7478},"121460092","### Keep discussions focused on the key objectives\n\nAnd when a meeting is required, be sure to stick to the topic in hand.",{"id":7480,"__typename":833,"image":7481},"121460093",{"id":7482,"alt":7483,"height":7484,"url":7485,"width":7486},"46482684","Zoom meeting agenda memes",1122,"https://livestorm.imgix.net/1127/1651608320-simpsons_11zon.jpg",1522,{"id":7488,"__typename":811,"text":7489},"121460094","### Consider the team’s individual schedules\n\nDon’t organize a meeting without checking through everyone’s calendars first.",{"id":7491,"__typename":833,"image":7492},"121460095",{"id":7493,"alt":7494,"height":3770,"url":7495,"width":3456},"46482656","Early zoom work meetings meme","https://livestorm.imgix.net/1127/1651607801-looking-at-cat-pics.jpg",{"id":7497,"__typename":811,"text":7498},"121460096","### Remember the value of a good meeting\n\nAt the end of the day, though, meetings are a tool for problem-solving, and a great way for the team to collaborate on achieving shared goals.",{"id":7500,"__typename":833,"image":7501},"121460097",{"id":7502,"alt":7503,"height":7504,"url":7505,"width":5011},"46482654","Too many zoom meetings meme",635,"https://livestorm.imgix.net/1127/1651607774-problem-solving.jpeg",{"id":7507,"__typename":811,"text":7508},"121460098","## **Virtual meeting** memes\n\nVirtual meetings are a fantastic opportunity for team building. Let’s take a look at what else your meetings should always seek to achieve.\n\n\n### Get everyone to contribute\n\nThe key to a successful meeting is giving everyone the chance to make their own special contribution.",{"id":7510,"__typename":833,"image":7511},"121460099",{"id":7512,"alt":7513,"height":7514,"url":7515,"width":7516},"46482660","Zoom meeting fail meme",573,"https://livestorm.imgix.net/1127/1651607887-turn-to-speak-meme.jpeg",666,{"id":7518,"__typename":811,"text":7519},"121460100","### Provide a platform for in-depth discussions\n\nAfter all, people need a place where they can fully express themselves, their thoughts, and opinions.",{"id":7521,"__typename":833,"image":7522},"121460101",{"id":7523,"alt":7386,"height":7524,"url":7525,"width":7524},"46482661",950,"https://livestorm.imgix.net/1127/1651607917-got.jpg",{"id":7527,"__typename":811,"text":7528},"121460102","### Engage the whole team\n\nAnd if everyone’s involved, the whole team benefits.",{"id":7530,"__typename":833,"image":7531},"121460103",{"id":7532,"alt":7533,"height":7534,"url":7535,"width":7536},"46482668","Work video conference meme",939,"https://livestorm.imgix.net/1127/1651607989-thanks-everyone.jpg",1017,{"id":7538,"__typename":811,"text":7539},"121460104","### Share your mutual enthusiasm\n\nBuddy, we love virtual meetings, too.",{"id":7541,"__typename":833,"image":7542},"121460105",{"id":7543,"alt":7544,"height":3456,"url":7545,"width":7546},"46482667","I love virtual meetings meme","https://livestorm.imgix.net/1127/1651607960-i-love-meetings.jpg",519,{"id":7548,"__typename":811,"text":7549},"121460106","## Working lunch\n\nAnd now you’ve enjoyed some of our favorite virtual meeting memes, it must be time for a hard-earned lunch. Bon appétit!",{"id":7551,"__typename":833,"image":7552},"121460200",{"id":7553,"alt":7554,"height":863,"url":7555,"width":7556},"46482686","Lunch in work meetings meem","https://livestorm.imgix.net/1127/1651608356-workthroughlunch_11zon.jpg",1260,{"id":7558,"alt":7559,"height":1778,"url":7560,"width":2006},"46482724","Person laughing at computer","https://livestorm.imgix.net/1127/1651609636-brooke-cagle-cb4dv50ln1y-unsplash_11zon.jpg","2022-05-25",[],"Check out these hilarious memes on virtual meetings and remote work – great for sharing with your co-workers!",[],"21 Virtual Meeting Memes to Spice Up Your Work Day",{"id":7567,"alternativeVersions":7568,"_locales":7577,"_publishedAt":7578,"_updatedAt":7579,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":7580,"blogPostAuthor":7582,"cluster":7584,"content":7593,"coverImage":36,"coverWithImgix":7650,"bottomContentOffer":166,"date":7654,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":7655,"relatedPillarPage":166,"seoDescription":7656,"sidebarContentCard":166,"structuredData":7657,"subtitle":7656,"title":7686,"slug":7572},"146222670",[7569,7571,7573,7575],{"locale":2060,"value":7570},"virtuelle-training-aktivitaeten",{"locale":756,"value":7572},"virtual-training-activities",{"locale":2065,"value":7574},"actividades-de-entrenamiento-virtual",{"locale":759,"value":7576},"activites-de-formation-virtuelle",[756,759,2065,2060],"2025-05-30T16:31:29+02:00","2025-05-30T16:31:28+02:00",[7581],{"id":1301,"name":694,"slug":695},{"id":2076,"avatar":7583,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":7585,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":7586,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":7587,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":7588,"coMarketing":166,"ebook":7589,"image":7590,"resourceType":7591,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":7592,"name":554},{"id":410,"name":411},[7594,7597,7601,7604,7610,7613,7617,7620,7626,7629,7635,7638,7641,7647],{"id":7595,"__typename":811,"text":7596},"146222705","Training employees can be fun, but challenging - especially if you’re doing it online. With in-person training, you can always ask attendees to close their laptops (or not to bring one at all). But this doesn’t work with virtual training.\n\n**Virtual trainees have the entire Internet at their fingertips, usually right on the device they’re using to get trained.** So, how do you stop them from checking their email or doomscrolling the news during your session? The answer is quite simple: you keep them engaged. \n\nTo give you ideas, we talked to Marie-Agnès, Head of People at Livestorm, and Laure Saintpierre, Employee Experience Team Lead at Livestorm. Here’s a list of eight virtual training activities with real-life examples and use cases based on their advice.\n\n\n## **9 Virtual training activities** to keep employees on their toes\n\nAs a virtual trainer, you’re competing with all kinds of distractions. _“In-person, it’s easier to ensure that employees pay attention and participate,”_ explains Marie-Agnès. _“However, it’s different in virtual settings thanks to distractions at home, technical difficulties, and people not being comfortable with virtual technology.”_\n\nTo keep your audience engaged, try these activities and training tips during your next virtual or [hybrid learning](https://livestorm.co/blog/hybrid-learning) session:\n\n\n\n1. Get everyone familiar with the training platform\n2. Use live polls\n3. Share an educational video\n4. Brainstorm with a digital whiteboard\n5. Facilitate a shadow session\n6. Host a quiz\n7. Set up a peer review program\n8. Break into groups\n9. Play a game\n\n\n### **1. Onboard teammates to the training platform**\n\nBefore your trainees can start upskilling, you need to show them how to navigate the virtual classroom. You might host training sessions primarily using a video conferencing platform like Livestorm, Zoom, or Adobe Connect. If so, spend a few minutes at the beginning of the session pointing out the different features and how to use them. \n\nYou could even incorporate a quick platform tour into your icebreaker. For example, show everyone how to use the chat function by asking them to comment with their main learning objective for the session. Or, ask them to use the emoji reactions to rate their mood. \n\n**Pro tip:** Make sure everyone knows where to find additional training resources like process documentation, pre-recorded video guides, and FAQs.\n\n",{"id":7598,"__typename":2560,"feature":7599},"146283034",{"id":2562,"imageOnlyUsedForWowFeatures":7600,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":7602,"__typename":811,"text":7603},"146283035","\n### **2. Train employees with live polls**\n\nThe success of a training program depends on you understanding your trainees and meeting them at their level. For example, if you’re providing go-to-market (GTM) strategy training to a sales leadership team, you’ll probably lose their interest if you start by explaining what GTM is (chances are, they already know).\n\nThe good news is, you don’t need to guess.**Use your [virtual training software](https://livestorm.co/resources/guides/what-is-virtual-learning) features, like live polls or the meeting chat, to generate discussion and gauge their understanding of the topic before you begin.** If you’re using Livestorm, you can create as many polls as you want. Plus, everyone can see the poll results, so your audience will know that you paid attention and adjusted based on their expectations.\n\n\n### **3. Share an educational training video**\n\nInstructor-led training can be demanding. Incorporate pre-recorded video as part of your presentation to:\n\n\n\n1. Take breaks, stretch, and drink water.\n2. Leverage experts’ knowledge to convey an idea.\n3. Keep your audience attentive by incorporating different perspectives and types of media.\n\nIf you’re responsible for [online employee onboarding](https://livestorm.co/use-cases/webinar-employee-onboarding), use Livestorm automations to create an on-demand session that starts at a specific time, plays a video, sends your attendees to a particular website, and ends on its own. Doing so frees your calendar and allows you to connect live with your direct reports or mentees one on one. \n\n_“**Automation gives you more time to focus on the human element**,”_ says Laure. “_Your whole team will have a smoother experience because they won’t be worried about any steps being missed.”_",{"id":7605,"__typename":833,"image":7606},"146222758",{"id":7607,"alt":7608,"height":3402,"url":7609,"width":899},"48434613","A woman hosting a virtual training in a Livestorm call","https://livestorm.imgix.net/1127/1664197925-room-blog-2022.png",{"id":7611,"__typename":811,"text":7612},"146222759","### **4. Brainstorm with a digital whiteboard**\n\nWhen your learners need to solve a problem, brainstorming huddles can help. For example, imagine your logistics department needs to cut delivery costs. You could host a session on modern shipping trends. \n\n**Create your [Miro](https://livestorm.co/integrations/miro) board before you begin, adding a section for each trainee’s ideas.** Then, leave time at the end of the session for everyone to brainstorm workarounds using what they’ve just learned. Acknowledge your trainee’s solutions without judging. Avoid phrases like “no”, “incorrect”, or “that’s wrong”. Instead, try saying “that’s an interesting approach, I get why you thought that could work.”\n\n**Pro tip:** Host your virtual training session on Livestorm to use Miro’s digital whiteboard without switching apps. Or, if you’re using Zoom, use the annotation tools to allow participants to comment on the slide deck instead.",{"id":7614,"__typename":833,"image":7615},"146222808",{"id":3400,"alt":7616,"height":3402,"url":3403,"width":899},"Miro interactive whiteboard feature on a virtual training Livestorm call",{"id":7618,"__typename":811,"text":7619},"146222809","### **5. Facilitate a shadow session**\n\nEmployee training is a broad practice. You can train hundreds through dedicated training courses - or just one person as part of their personalized [employee onboarding](https://livestorm.co/blog/employee-onboarding-tips). In any case, you need to ensure your learners are able to use their new skills in practice. \n\n**A shadow session is a learning experience where a trainee attempts a process with guidance from the instructor.** You can use screen sharing to guide them as they navigate a new platform, for example. And, with Livestorm, you can even attend your direct reports’ presentations and communicate through a private chat without the audience knowing.\n\n\n### **6. Host a quiz**\n\nGamify your training with activities like quizzes that test out what your trainees just learned. Offer a reward to the participants who get the most correct answers - like company products or online gift cards. \n\nYou can also come up with a set of questions, send your attendees to random breakout rooms, and get them to discuss the right answers. The group with the highest score wins. \n\nTo keep it interesting, create a poll with both training-related and non-related questions. Ask pop culture references or fun facts about the audience, e.g., “Who plays the electric guitar? Greg, Jen, or Sunita?”",{"id":7621,"__typename":833,"image":7622},"146222810",{"id":7623,"alt":7624,"height":3402,"url":7625,"width":899},"46989978","Livestorm polls feature showing three different answers on virtual training session","https://livestorm.imgix.net/1127/1655456873-polls-blog-2022.png",{"id":7627,"__typename":811,"text":7628},"146222811","### **7. Set up a peer review program**\n\nPeer-to-peer learning helps boost retention and diversify the typical instructor-led training format by allowing your virtual team to work together, reflect, and apply what they learned.\n\nFor example, you can break the audience into smaller groups (try using breakout rooms in Livestorm - more on this later!) where each team member gets the opportunity to share problems or role-play a situation. The group can offer feedback based on takeaways from the training session.\n\n**Pro tip:** Peer review programs can also be established asynchronously. Create a process for employees to submit a piece of work (e.g. a written report or a presentation). Each team member will use a form to provide feedback on someone else’s work, resulting in everyone having the opportunity to give and receive feedback.\n\n\n### **8. Break into groups**\n\nIf your [virtual training platform](https://livestorm.co/blog/virtual-training-platforms) has a breakout rooms feature, use it to get individuals to chat in smaller groups. This gives everyone an opportunity to speak and means you get more discussion in a shorter space of time, since the groups can collaborate all at once.\n\nAt Livestorm, we host a monthly workshop for managers, where everyone is split into groups of four. _“There, interactions are smoother and more dynamic as everyone can speak,”_ says Marie-Agnès. _“The organizer can navigate through all the different rooms to observe, facilitate the discussions, and share insights.”_\n\n**Pro tip:** Try setting up a “group captain” per room. They can ask a list of prepared questions and drive the conversation.",{"id":7630,"__typename":833,"image":7631},"146222812",{"id":7632,"alt":7633,"height":3402,"url":7634,"width":899},"43917082","Meeting attendees getting broken up into different groups using the virtual learning platform Livestorm","https://livestorm.imgix.net/1127/1646407332-breakout_rooms.png",{"id":7636,"__typename":811,"text":7637},"146222813","### **9. Play a game** \n\nKeep your audience engaged by inviting them to play a game. This is a quick way to refresh everyone’s concentration and get their energy up. For example, get everyone to write down “I’m here” on a piece of paper. Tell them that at any time of the meeting, the moderator will show their paper on screen, and everyone will need to do the same.\n\nDepending on the nature and relationship of your audience you can make the last person answer a question based on the training content or do something silly. Read the room to avoid putting your employees on the spot or making them feel uncomfortable. \n\n\n## How do you make **virtual training fun?**\n\n**A visually appealing slide deck and organized agenda are the basic training materials.** However, you need a bit more than a nice PowerPoint presentation to make virtual training fun. Here is a list of ideas: \n\n\n\n* **Use a video engagement platform.** Instead of using a one-sided e-learning platform where only the speaker can talk and lecture, try a tool like Livestorm that promotes virtual engagement. Use features like polls, breakout rooms, and an interactive virtual whiteboard to boost participation. \n* **Hire an experienced public speaker.** Your speaker is what will determine if the training is engaging or boring. Avoid hiring trainers that have trouble keeping people from paying attention. Hire a captivating speaker that’s also a topic expert. \n* **Keep to time and to the point.** The virtual attention span is shorter than in real life. Ideally, your sessions would last 35 minutes or less. If you’re hosting a longer training session, set five-minute breaks every 45 minutes or an hour. Always offer larger breaks after 90 minutes. \n* **Make time for icebreakers.** There are more than enough [ideas for icebreakers](https://livestorm.co/blog/video-engagement-platform-icebreaker) you can use that require little to no additional work. Never skip it. Icebreakers help participants build a rapport with each other and feel more comfortable collaborating throughout the session. ",{"id":7639,"__typename":811,"text":7640},"146222815","## What’s the best way to **start and end virtual training** for maximum engagement?\n\n**The best way to start and end your virtual training session varies depending on the nature of the presentation and the speaker's personality.** These are ideas on how to do it to keep your attendees engaged from “hi” to “thank you for joining.”\n\n\n### **How to start virtual training**\n\nStart the meeting without sharing your screen. Just show your face, introduce yourself in a friendly manner, and kick it right off by explaining the ground rules. Explain: \n\n\n\n* If it’s a camera on or off type of training (when possible do this in advance) \n* If it’s ok to use the chat \n* How and when to ask questions using the Q&A panel. [Online training platforms](https://livestorm.co/blog/online-teaching-tools-platforms) like Livestorm and Google Meet offer this feature\n* If and when you’ll have breaks ",{"id":7642,"__typename":833,"image":7643},"146222816",{"id":7644,"alt":7645,"height":2566,"url":7646,"width":2568},"47142832","Livestorm's question and answer bar","https://livestorm.imgix.net/1127/1656604219-question-and-answer.jpg",{"id":7648,"__typename":811,"text":7649},"146222817","Then, host a short icebreaker to make people feel comfortable and start participating. You can ask a simple question about their hobbies or pets. \n\n\n### **How to wrap up virtual training** \n\nThere are multiple ways to end your online training. You can:\n\n\n\n* Come up with a summary of everything they’ve learned\n* Answer pending questions\n* Invite your audience to share key takeaways \n* Create a poll for people to rate the session from one to five\n* Add a call to action (CTA) button to encourage trainees to visit the knowledge base, take a feedback survey, or sign up for the next session\n\n**At Livestorm, we usually wrap up by inviting people to identify one key learning and encouraging them to apply it right away.** Marie-Agnès says, _“We also use a simple Agile method called ROTI (return on time invested) to assess the effectiveness of the session.”_ It means asking people to rate on a scale of one to five if they considered the time spent on the session worthless (1), valuable (5), or something in between (2-4).\n\n\n## **Virtual training sessions:** Plan the content and the fun\n\nWhen planning e-learning initiatives, prepare for more than just the topic. You need to plan for online learning activities that will make the training fun, memorable, and engaging. Try to: \n\n\n\n* Plan for interactivity using a collaborative whiteboard\n* Gamify the session with quizzes or training games\n* Use videos to change the rhythm \n* Solve problems together in smaller groups\n\n**The best tip we can give you is that you find a virtual training platform that promotes interactivity.** A good example is Livestorm, where you get access to in-app engagement features - like question upvoting and live polling - that simplify employee participation. \n\n\n## **Frequently asked questions** about virtual training activities \n\n\n### **What is virtual training?**\n\nVirtual training is any form of education online. It can include virtual classes, [remote onboarding](https://livestorm.co/blog/remote-onboarding), role-specific training, or customer training. These can be pre-recorded, one-sided, or live and interactive.\n\n\n### **What are the benefits of virtual training?**\n\nVirtual training has many benefits:\n\n\n\n* **It’s more cost-effective** as you don’t need to rent out a meeting room and pay for a coffee break.\n* **It saves time** for the speaker and attendees as no one needs to commute.\n* **It reaches a wider audience** as attendees only need to get an access link to enter.\n\n\n### **What software do you need for virtual training?**\n\nThe software you need for virtual training depends on the type of course or session that you’re hosting. \n\n\n\n* **If you’re leading corporate online training without interaction.** Onboarding, role-specific, departmental, or company-wide training. You can use your everyday video meeting platform like Livestorm to record an on-demand session.\n* **If you’re hosting interactive customer training or classes.** For any interactive sessions, you need a video engagement platform like Livestorm so you can host the event live and use the built-in features and integrations to get attendees to participate. \n\n\n### **What are virtual training methods?**\n\nThere are different virtual training methods. These are:\n\n\n\n* Live virtual session (webinars)\n* On-demand interactive training (online courses with quizzes)\n* Video-based training (on-demand, no interaction)\n* Live, in-person session broadcast (company-wide Town Halls)\n\n\n### **How can you measure success in virtual training?**\n\nTo measure the success in virtual training, you can: \n\n\n\n* Get a tool like Livestrom that comes with an analytics dashboard. That way you can measure your attendees’ engagement and levels of interactivity.\n* Send a feedback survey and track results over time. \n* Review the percentage of completion and attendance. ",{"id":7651,"alt":7652,"height":1776,"url":7653,"width":1778},"49121321","Virtual Training Activities & Ideas for Hosting Fun, Engaging Sessions","https://livestorm.imgix.net/1127/1675274425-virtual-training-activities-ideas-for-hosting-fun-engaging-sessions.jpg","2023-02-07",[],"Corporate training sure sounds dry, but it doesn't have to be! Check these fun ideas and activities for engaging virtual training to make your team even stronger.",[7658],{"id":7659,"contentData":7660},"146223112",{"@context":1143,"@type":1144,"mainEntity":7661},[7662,7666,7670,7674,7678,7682],{"@type":1147,"name":7663,"acceptedAnswer":7664},"How do you make virtual training fun?",{"@type":1150,"text":7665},"A visually appealing slide deck and organized agenda are the basic training materials. However, you need a bit more than a nice PowerPoint presentation to make virtual training fun. Here is a list of ideas: Use a video engagement platform. Instead of using a one-sided e-learning platform where only the speaker can talk and lecture, try a tool like Livestorm that promotes virtual engagement. Use features like polls, breakout rooms, and an interactive virtual whiteboard to boost participation. Hire an experienced public speaker. Your speaker is what will determine if the training is engaging or boring. Avoid hiring trainers that have trouble keeping people from paying attention. Hire a captivating speaker that’s also a topic expert. Keep to time and to the point. The virtual attention span is shorter than in real life. Ideally, your sessions would last 35 minutes or less. If you’re hosting a longer training session, set five-minute breaks every 45 minutes or an hour. Always offer larger breaks after 90 minutes. Make time for icebreakers. There are more than enough ideas for icebreakers you can use that require little to no additional work. Never skip it. Icebreakers help participants build a rapport with each other and feel more comfortable collaborating throughout the session.",{"@type":1147,"name":7667,"acceptedAnswer":7668},"What is virtual training?",{"@type":1150,"text":7669},"Virtual training is any form of education online. It can include virtual classes, remote onboarding, role-specific training, or customer training. These can be pre-recorded, one-sided, or live and interactive.",{"@type":1147,"name":7671,"acceptedAnswer":7672},"What are the benefits of virtual training?",{"@type":1150,"text":7673},"Virtual training has many benefits: It’s more cost-effective as you don’t need to rent out a meeting room and pay for a coffee break. It saves time for the speaker and attendees as no one needs to commute. It reaches a wider audience as attendees only need to get an access link to enter.",{"@type":1147,"name":7675,"acceptedAnswer":7676},"What software do you need for virtual training?",{"@type":1150,"text":7677},"The software you need for virtual training depends on the type of course or session that you’re hosting. If you’re leading corporate online training without interaction. Onboarding, role-specific, departmental, or company-wide training. You can use your everyday video meeting platform like Livestorm to record an on-demand session. If you’re hosting interactive customer training or classes. For any interactive sessions, you need a video engagement platform like Livestorm so you can host the event live and use the built-in features and integrations to get attendees to participate.",{"@type":1147,"name":7679,"acceptedAnswer":7680},"What are virtual training methods?",{"@type":1150,"text":7681},"There are different virtual training methods. These are: Live virtual session (webinars) On-demand interactive training (online courses with quizzes) Video-based training (on-demand, no interaction) Live, in-person session broadcast (company-wide Town Halls)",{"@type":1147,"name":7683,"acceptedAnswer":7684},"How can you measure success in virtual training?",{"@type":1150,"text":7685},"To measure the success in virtual training, you can: Get a tool like Livestrom that comes with an analytics dashboard. That way you can measure your attendees’ engagement and levels of interactivity. Send a feedback survey and track results over time. Review the percentage of completion and attendance.","8 Virtual Training Activities & Ideas for Hosting Fun, Engaging Sessions",{"id":7688,"alternativeVersions":7689,"_locales":7696,"_publishedAt":7697,"_updatedAt":7698,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":7699,"blogPostAuthor":7701,"cluster":7703,"content":7711,"coverImage":36,"coverWithImgix":7785,"bottomContentOffer":166,"date":7786,"headerCta":493,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":7787,"relatedPillarPage":166,"seoDescription":7788,"sidebarContentCard":493,"structuredData":7789,"subtitle":7788,"title":7810,"slug":7693},"146859596",[7690,7692,7694],{"locale":2060,"value":7691},"tagesbesprechung-vorlage",{"locale":756,"value":7693},"daily-huddle-template",{"locale":2065,"value":7695},"plantilla-de-reunion-diaria",[756,2065,2060],"2025-05-30T16:30:23+02:00","2025-05-30T16:30:21+02:00",[7700],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":7702,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":7306,"bottomContentCardCtaTitle":780,"bottomContentCardText":7307,"bottomContentCardTitle":7308,"displayCustomerLogoSection":493,"headerCtaText":7309,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":7704,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":7005,"pushTitle":7008,"relatedContentOffer":7705,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7325,"title":7326,"urlForTheCta":66,"withoutContentOffer":493},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":7312,"trackName":32,"trackNameFallback":7313,"backgroundImage":7706,"coMarketing":493,"ebook":7707,"image":7708,"resourceType":7709,"shortDescription":7323,"slug":7324,"title":7313},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":7316},{"id":7318,"alt":7319,"height":6147,"url":7320,"width":6149},{"id":1203,"color":1204,"cta":312,"icon":7710,"name":568},{"id":615,"name":616},[7712,7715,7718,7722,7725,7728,7736,7739,7743,7746,7750,7753,7757,7760,7768,7771,7779,7782],{"id":7713,"__typename":811,"text":7714},"146859747","When your team meets on a daily basis, meetings can become routine. Even worse, they can lose their purpose and become a waste of time if you don’t have a defined structure. \n\n**But all you need is the right daily huddle tool and a clear agenda to keep your team focused and engaged.** To help you run productive team huddles, we’ve got expert recommendations and tips from Océane Carée, Web Product Manager at Livestorm. \n\nBy the end of this article, you’ll be equipped to create your own team meeting agenda and host effective daily team huddles. ",{"id":7716,"__typename":811,"text":7717},"146859748","## **What should be included** in a daily huddle? \n\n**A daily huddle is a focused, short meeting with a duration of approximately 15 minutes.** The goal is for the conversation to flow quickly so that everyone can get back to their tasks as soon as possible. It’s similar to a daily standup or daily scrum.\n\nHere are the key elements to include in your daily huddle:\n\n\n\n1. Wins of the day\n2. Key focus items\n3. Project updates\n4. Open questions \n5. Actions items\n\n\n### **1. Wins of the day**\n\nStart your huddle with team shoutouts, no matter how small their successes may seem. This is a great way to build morale, give recognition, and set a positive tone for things to come. Plus, sharing wins supports [virtual team building](https://livestorm.co/blog/virtual-team-building), encourages knowledge sharing, and can inspire new ideas and approaches. \n\n\n### **2. Key focus items**\n\n**“When I invite people to a meeting, I want them to know the exact issues we need to discuss,”** shares Océane Carée, Web Product Manager at Livestorm. These [team meeting agenda](https://livestorm.co/blog/team-meeting-agenda) items could be priorities for the day or week. So if you're a project management team working towards a launch date, add key focus items like finalizing the user interface or testing a new feature.\n\n\n### **3. Project updates**\n\nYou want to provide a space for discussion and collaboration. **Have a designated time for each team member to present current projects they're working on, updates to existing ones, and roadblocks they’re facing.** This helps foster strong [team communication](https://livestorm.co/teams/human-resources) and ensures issues are addressed before they snowball.\n\n\n",{"id":7719,"__typename":2560,"feature":7720},"146920407",{"id":3387,"imageOnlyUsedForWowFeatures":7721,"productAnnouncementBlockTitle":3392,"productAnnouncementBlockText":3393},{"id":3389,"alt":3390,"height":2566,"url":3391,"width":2568},{"id":7723,"__typename":811,"text":7724},"146920408","### **4. Open questions**\n\nEncourage an open dialogue between all participants. **Invite questions, comments, and suggestions to the discussion.** It's a chance to clarify any confusion, brainstorm new ideas, and maybe even share a good joke.\n\n\n### **5. Action items**\n\nEnd your daily huddle by outlining action items for each participant. **Break down bigger goals into smaller, actionable steps.** Use project management tools like Asana or ClickUp to set up automated to-do lists and timelines, track progress, and measure results. \n\n\n## **Daily huddle agenda template** for you to customize\n\n**“When you have an agenda,\" adds Océane, \"you avoid going off in all directions and ending the meeting without answering the questions in the room.”** Even though a team huddle might seem like an informal catch-up, an agenda gives your team a workflow that helps them avoid detours or dead-ends during the conversation.\n\nAnd if you don't know where to start, use our free huddle meeting agenda template to get things rolling:\n\n**Attendees:** [Employee names], [Line manager name]\n\n**Date:** [Time and date]\n\n**Duration:** 15 minutes\n\n\n### **Wins from yesterday [2 minutes]**\n\nWhat did you achieve yesterday? Did anyone on the team go above and beyond or accomplish something notable?\n\n\n### **Priorities for today [5 minutes]**\n\nWhat are your top priorities for today?\n\n\n### **Blockers [5 minutes]**\n\nDo you have any obstacles that could prevent you from meeting your goals?\n\n\n### **Quick updates [3 minutes]**\n\nAny brief updates to share with the team?\n\n\n### **Action items [2 minutes]**\n\nWhat action items do you need to take today?",{"id":7726,"__typename":811,"text":7727},"146859749","## How to make your **daily huddles more effective** \n\nNow that you have an agenda, you need to run the huddle meeting like a pro. To help you set up a daily huddle that runs smoothly, we've divided our action items into three sections:\n\n\n\n1- How to plan your daily huddle\n2- How to run an effective huddle\n3- How to follow up after a huddle\n\n\n### **How to plan your daily huddle**\n\nThis planning stage is where you set the foundation for an effective huddle. Think about the topics you want to discuss and who needs to be included. Do it in this order:\n\n\n\n1- Set up your calendar invites \n2- Customize your daily huddle template \n3- Automate reminder emails\n\n\n#### **1. Set up your calendar invites** \n\n**When you're [managing remote employees](https://livestorm.co/blog/managing-remote-employees), you need to sync up with different time zones.** Scheduling tools like [Google Calendar](https://livestorm.co/integrations/google-calendar), [Outlook](https://livestorm.co/integrations/outlook), and [Calendly](https://livestorm.co/integrations/calendly) help you sync your team’s calendars and avoid scheduling clashes. Plus, you can use the invite to attach any relevant materials, documents, or links your team needs to prepare for the meeting. ",{"id":7729,"__typename":833,"image":7730},"146859817",{"id":7731,"alt":7732,"height":7733,"url":7734,"width":7735},"49291605","Livestorm’s Google Calendar integration for daily huddles",827,"https://livestorm.imgix.net/1127/1678119167-livestorm-google-calendar-integration.jpg",1504,{"id":7737,"__typename":811,"text":7738},"146859818","#### **2. Customize your daily huddle template**\n\nOcéane recommends sharing the meeting agenda within your calendar invite, so team members get an idea of the time allocated for each discussion point. **She adds, \"Sometimes I include additional points like 'don’t hesitate to bring any feedback, suggestions or concerns to the call' in the agenda.”** This way, your team will feel empowered to take the initiative during the meeting.\n\n\n#### **3. Automate reminder emails**\n\nYour team can easily get sidetracked with other tasks. To avoid any last-minute cancellations or no-shows, automate reminder emails with Livestorm. **On most video conferencing platforms, you can customize the email reminder template to include the meeting link, agenda, and additional resources.** With Livestorm, you can also customize the sending cadence, so the reminder goes out whenever you prefer.",{"id":7740,"__typename":833,"image":7741},"146859819",{"id":3389,"alt":7742,"height":2566,"url":3391,"width":2568},"Livestorm’s automated email scheduler for team huddle",{"id":7744,"__typename":811,"text":7745},"146859820","### **How to run an effective huddle**\n\nGetting everyone in a virtual room doesn’t ensure a productive meeting. Here's how you can keep them engaged:\n\n\n\n4- Read the room \n5- Stick to time\n6- Give everyone a chance to speak \n7- Prioritize questions\n8- Avoid problem-solving \n9- Share resources\n\n\n#### **4. Read the room**\n\nYou need to read the energy and engagement level of your team members for an effective [video conference call](https://livestorm.co/blog/online-video-meeting-checklist). Are they distracted or fully focused on the discussion? Are they participating actively or just passively listening?\n\n**“Sometimes when you’re running a meeting, you don’t know if people are listening to you,\"** says Océane. But, if you’re accurately reading the room, you can use tactics to refocus or re-energize attendees. She adds, \"With Livestorm's emoji reactions, I can see attendees give me a 'thumbs up' or a 'celebration' and get an idea of what they think of the discussion.”\n",{"id":7747,"__typename":833,"image":7748},"146859821",{"id":7098,"alt":7749,"height":3402,"url":7100,"width":899},"Livestorm’s emoji reaction for interactive daily huddles",{"id":7751,"__typename":811,"text":7752},"146859822","#### **5. Stick to time**\n\nYou've already set time limits for each discussion item in your agenda. Now you need to stick to it. Use a timer and assign a facilitator to keep an eye on the clock. **If an item is taking longer than you estimated, schedule a follow-up discussion.** Remember, unlike an [all-hands meeting](https://livestorm.co/blog/host-all-hands-meeting), a daily huddle is meant to be a quick, effective check-in, not a lengthy conversation.\n\n\n#### **6. Give everyone the chance to speak**\n\n**“Avoid silences and don’t hesitate to give the mic to your participants,\"** shares Océane. It’s important to ensure everyone feels heard and involved in the meeting. An [online meeting software](https://livestorm.co/online-meeting-software) like Livestorm offers engagement features like Q&A and live chat that makes your meeting interactive.",{"id":7754,"__typename":833,"image":7755},"146859842",{"id":5738,"alt":7756,"height":3402,"url":5740,"width":899},"Livestorm’s Q&A feature for interactive morning huddles",{"id":7758,"__typename":811,"text":7759},"146859843","#### **7. Prioritize questions**\n\nOnce the timer runs, it can be difficult to answer all questions during the meeting. With Livestorm, attendees can upvote questions they find most relevant. **This way, you can address the most important ones first and touch upon other questions at the end of the meeting or follow up with team members individually if necessary.**\n\n\n#### **8. Avoid problem-solving**\n\nA daily huddle isn’t the right space to dive deep into problem-solving. **If a discussion takes too long, you can always schedule a follow-up meeting.** For example, if your agenda item is about website redesign, and the team wants to discuss technical requirements, set up a separate meeting to iron out the details. \n\n**Pro tip:** A daily huddle is about sharing quick updates and discussing progress, not brainstorming and tackling complex issues. If you need to do the latter, schedule a longer collaborative meeting.\n\n\n#### **9. Share resources**\n\nYour team needs the right resources to be aligned and collaborate effectively. If you have an agenda point that would take more than a couple of minutes to explore, consider sharing a document or video that attendees can watch in their own time. This saves time in the call and ensures everyone is informed enough to contribute.\n\n**Pro tip:** You can share downloadable documents and resources directly within your meeting room using Livestorm's [Handouts plugin](https://livestorm.co/integrations/handouts).\n",{"id":7761,"__typename":833,"image":7762},"146859844",{"id":7763,"alt":7764,"height":7765,"url":7766,"width":7767},"49085341","Host shares files using the Handouts plugin in a team huddle",1942,"https://livestorm.imgix.net/1127/1674495116-four-people-having-a-livestorm-virtual-conference-and-the-host-is-sharing-files-using-the-handouts-plugin.jpg",2430,{"id":7769,"__typename":811,"text":7770},"146859845","### **How to follow up after a huddle**\n\nYou've just run a productive huddle. But what’s next? How do you ensure that the meeting wasn't just a talkfest? Here’s how you can follow up effectively: \n\n\n\n10. Confirm the date of the next huddle\n11. Send follow-up emails\n\n\n#### **10. Confirm the date of the next huddle**\n\n**Your daily huddle is a recurring event that happens at the same time every day.** To save time, schedule it as a \"recurring event\" using your online meeting platform so everyone on the team can see the upcoming huddle dates in their calendar. And if there are any changes or updates to the schedule, you can easily adjust the recurring event, and everyone will be notified automatically.\n\n\n#### **11. Send follow-up emails**\n\nSend follow-up emails to confirm any decisions or tasks that were discussed. With Livestorm’s [transcript app](https://support.livestorm.co/article/254-transcript), you can quickly generate a summary of the discussion, highlighting any key action items that need to be addressed. Plus, Livestorm lets you set up automatic meeting recordings with [instant replays](https://support.livestorm.co/article/38-event-replay), so your team can always refer back to the discussion if needed.\n",{"id":7772,"__typename":833,"image":7773},"146859846",{"id":7774,"alt":7775,"height":7776,"url":7777,"width":7778},"48966829","A remote team using Livestorm’s transcript app to generate meeting summaries",762,"https://livestorm.imgix.net/1127/1673447023-livestorm-transcript.png",1053,{"id":7780,"__typename":811,"text":7781},"146859847","## **Huddle, Hustle, Repeat!**\n\nYour daily huddle isn't just about checking boxes. It's an opportunity to connect with your team, build relationships, and achieve your goals together. \n\nHere's a quick recap on how to huddle like a pro:\n\n\n\n* Stick to an agenda and eliminate non-essential topics\n* Use a timer to keep discussions on track\n* Give everyone the opportunity to speak\n* Avoid complex problem-solving\n* Send follow-up emails with recordings and next steps\n\nChoose a powerful video engagement platform, like Livestorm, that integrates with your team's calendar, sends automatic email invites and follow-ups and keeps your team engaged with collaborative tools. Gather your team, huddle up, and score big!",{"id":7783,"__typename":811,"text":7784},"146859848","## **Frequently asked questions** about daily huddle templates\n\n\n### **How do you perform a daily huddle?**\n\nYou perform a daily huddle by:\n\n\n\n1. Preparing your agenda (see our template above!)\n2. Sending calendar invites\n3. Automating reminder emails before your huddle\n4. Sticking to the time allocated for discussion items\n5. Ensuring everyone has a chance to speak\n6. Prioritizing questions with upvoting \n7. Sharing resources with Livestorm’s handouts plugin\n8. Automating follow-up emails \n\n\n### **How do you structure a team huddle?**\n\nYou structure a team huddle by creating an agenda that outlines the topics, concerns, or roadblocks you’d like to discuss. You should also have a timeline for each topic and, finally, assign action items, so the team has tangible goals to work on. \n\n\n### **What are the benefits of a daily huddle?**\n\nThe benefits of a daily huddle are:\n\n\n\n* Improved communication and collaboration between team members\n* Increased productivity and faster progress on projects\n* Higher quality output due to better organization\n* More accountability among team members\n* A sense of transparency and trust within the team",{"id":3431,"alt":3432,"height":3433,"url":3434,"width":1778},"2023-03-09",[],"Get the most out of your daily huddles with our expert insights and practical tips. Download our free daily huddle agenda template to streamline your meeting.",[7790],{"id":7791,"contentData":7792},"146859995",{"@context":1143,"@type":1144,"mainEntity":7793},[7794,7798,7802,7806],{"@type":1147,"name":7795,"acceptedAnswer":7796},"What should be included in a daily huddle?",{"@type":1150,"text":7797},"A daily huddle is a focused, short meeting with a duration of approximately 15 minutes. The goal is for the conversation to flow quickly so that everyone can get back to their tasks as soon as possible. It’s similar to a daily standup or daily scrum. Here are the key elements to include in your daily huddle: Wins of the day Key focus items Project updates Open questions Actions items",{"@type":1147,"name":7799,"acceptedAnswer":7800},"How do you perform a daily huddle?",{"@type":1150,"text":7801},"You perform a daily huddle by: Preparing your agenda (see our template above!) Sending calendar invites Automating reminder emails before your huddle Sticking to the time allocated for discussion items Ensuring everyone has a chance to speak Prioritizing questions with upvoting Sharing resources with Livestorm’s handouts plugin Automating follow-up emails",{"@type":1147,"name":7803,"acceptedAnswer":7804},"How do you structure a team huddle?",{"@type":1150,"text":7805},"You structure a team huddle by creating an agenda that outlines the topics, concerns, or roadblocks you’d like to discuss. You should also have a timeline for each topic and, finally, assign action items, so the team has tangible goals to work on.",{"@type":1147,"name":7807,"acceptedAnswer":7808},"What are the benefits of a daily huddle?",{"@type":1150,"text":7809},"The benefits of a daily huddle are: Improved communication and collaboration between team members Increased productivity and faster progress on projects Higher quality output due to better organization More accountability among team members A sense of transparency and trust within the team","11 Daily Huddle Tips: How To Boost Team Efficiency + Free Template",{"id":7812,"alternativeVersions":7813,"_locales":7816,"_publishedAt":7817,"_updatedAt":7818,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":7819,"blogPostAuthor":7821,"cluster":7823,"content":7846,"coverImage":36,"coverWithImgix":7897,"bottomContentOffer":166,"date":1500,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":7901,"relatedPillarPage":166,"seoDescription":7902,"sidebarContentCard":166,"structuredData":7903,"subtitle":7902,"title":7920,"slug":7815},"JFCuijVCQUeqwEP1i8DidQ",[7814],{"locale":756,"value":7815},"event-planning",[756],"2025-05-30T16:18:50+02:00","2025-05-28T14:13:15+02:00",[7820],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":7822,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":7824,"bottomContentCardCtaTitle":780,"bottomContentCardText":7825,"bottomContentCardTitle":7826,"displayCustomerLogoSection":493,"headerCtaText":7827,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":7828,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":7829,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":7830,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7844,"title":7845,"urlForTheCta":66,"withoutContentOffer":493},"144653002","Find ideas to promote your events and make them engaging in this free Ebook.","Engage audiences","Learn practical tips for engaging virtual events in this Ebook",{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":7831,"trackName":32,"trackNameFallback":7832,"backgroundImage":7833,"coMarketing":166,"ebook":7834,"image":7836,"resourceType":7840,"shortDescription":7842,"slug":7843,"title":7832},"10893762","How to Make Virtual Events Engaging",{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":7835},"how-to-make-virtual-events-engaging",{"id":7837,"alt":7838,"height":564,"url":7839,"width":551},"46386886","How to make virtual events engaging ebook cover","https://livestorm.imgix.net/1127/1650551634-cover-2022-hd-livestorm-x-postal.jpg",{"id":1339,"color":394,"cta":800,"icon":7841,"name":554},{"id":410,"name":411},"Find out actionable tips to engage your audience and discover how to create lasting experiences.","interactive-virtual-events","Download the Ebook to learn how to make events engaging ","Event Marketing ",[7847,7850,7857,7860,7866,7869,7877,7880,7886,7889,7894],{"id":7848,"__typename":811,"text":7849},"B0_nMRF0T8S8vQNjJJmmTw","Hosting events that drive real business value requires more than just choosing a time and sending an invitation. Successful events involve careful planning around agendas, hosts, sponsors, and marketing.\n\nThis guide will walk you through how to plan an event step by step. You'll also get tips to improve your planning process and a checklist with everything you need to organize your next event.\n\n**Key takeaways**:\n\n\n\n* Before making any event planning decisions, start with setting goals and confirming budgets.\n* Securing the right speakers and sponsors can set up your event for success.\n* Event debrief sessions allow you to analyze valuable data and improve future events.\n\n\n## How to do event planning\n\nExecuting a successful event for your business doesn't have to be daunting. I'll break down the event planning process and go through one step at a time.",{"id":7851,"__typename":833,"image":7852},"UfruKWjITPWm-XMcf6aveg",{"id":7853,"alt":7854,"height":7855,"url":7856,"width":838},"POki5RFmS0iox55BZr1JJA","how to plan an event step by step",898,"https://livestorm.imgix.net/1127/1748433660-livestorm-event-planning-steps.png",{"id":7858,"__typename":811,"text":7859},"RDjUuRd8Qwa4N5hKMopUjg","### 1. Clarify your event goals\n\nEvery aspect of your event should focus on the goals your team needs to achieve. Before you make any decisions about the event timeline, format, or venue, clarify your team's objectives.\n\nDefine specific, measurable goals that align with larger business objectives. For example, your goal for hosting a webinar might be to generate 100 marketing qualified leads. Or it might be to increase SaaS product adoption by 25%.\n\n\n### 2. Set an event budget\n\nConfirm your event budget as early as possible to guide planning decisions and avoid overspending. Use your goals and objectives to guide your estimate. In the budget, include:\n\n\n\n* Venue rental costs\n* Host, moderator, and speaker fees\n* Technology costs\n* Marketing and promotional material costs\n\nTrack expenses every step of the way to make sure you stay within budget. This way, you can reallocate budget if necessary or secure additional funds (e.g., via a sponsorship) if existing budget isn't available.\n\n\n### 3. Decide on the event format\n\nSelect an event format that fits with your goals, budget, and audience preferences. First, decide whether to host an in-person, hybrid, or [virtual event](https://livestorm.co/resources/guides/what-is-a-virtual-event). While the [Forrester Global State of B2B Events](https://www.forrester.com/blogs/the-global-state-of-b2b-events-8-key-findings-from-the-forrester-2024-b2b-event-trends-survey/) report indicates that the typical B2B organization hosts a mix of these event types, 58% of marketers have plans to prioritize smaller events.",{"id":7861,"__typename":833,"image":7862},"fNdwvrXOS5uGnA9aZkXfHw",{"id":7863,"alt":7864,"height":1778,"url":7865,"width":2006},"46552817","Live event inside auditorium","https://livestorm.imgix.net/1127/1652208794-live-panel-discussion.jpg",{"id":7867,"__typename":811,"text":7868},"W3W6Fog0ToeWHA886eCd5w","Then, get clear on the setup. For example, will you host a multi-day conference with multiple keynote sessions? Or a webinar series based on an important theme in your industry? Or a single panel discussion featuring experts and thought leaders?\n\n\n### 4. Choose event management technology\n\nOnce you've decided on the format, secure the technology that will ensure the event runs smoothly. Here are a few options to consider:\n\n\n\n* **[Virtual event platforms](https://livestorm.co/blog/best-virtual-event-platforms)** that handle everything from registration and promotion to [live streaming](https://livestorm.co/use-cases/live-events) and event recording in one place\n* **Hybrid event platforms** that support both virtual and in-person events, including registration, live streaming, and in-person engagement\n* **Event ticketing platforms** that let you sell tickets for events and handle ticket scanning and audience registration at the event\n* **Mobile event apps** that help attendees manage tickets, navigate the event venue, and respond to in-app notifications during in-person events\n\nAs a webinar and [virtual events software](https://livestorm.co/virtual-event-software) platform, Livestorm simplifies registrations, email reminders, and event livestreams. Livestorm also offers automated event recordings, making it easy to turn your event into on-demand video content.",{"id":7870,"__typename":833,"image":7871},"X9GNnOaHR-aQIFHGHkphsA",{"id":7872,"alt":7873,"height":7874,"url":7875,"width":7876},"49499708","Event room",1509,"https://livestorm.imgix.net/1127/1681805786-event-room.png",2120,{"id":7878,"__typename":811,"text":7879},"MI8A5JreSmWH27rpD7o8Vg","The Forrester Global State of B2B Events report indicates that event technology integration is a key challenge for event planners. With Livestorm, however, integrations don't have to slow you down. [Livestorm has 1,000+ integrations](https://livestorm.co/integrations) that connect to your marketing automation, customer relationship management software (CRM), and other tools.\n\n\n### 5. Find hosts, speakers, and moderators\n\nAfter deciding on the logistics, coordinate the team that will help you execute the event and attract attendees. Depending on the format, you may need one or more:\n\n\n\n* **Host** to welcome audience members and guide the flow of the event\n* **Speakers** who share their expertise, insights, and predictions on stage\n* **Keynote speakers** who are the primary speakers and take responsibility for setting the tone\n* **Moderators** who lead events with multiple speakers and assist with audience engagement\n\nTo source speakers, work with team members and stakeholders to identify relevant experts and thought leaders. Consider prioritizing speakers who have a large or dedicated following that overlaps with your event's target audience.",{"id":7881,"__typename":833,"image":7882},"dlPbWl3mRCKvk_WaSFZp0A",{"id":7883,"alt":7884,"height":7855,"url":7885,"width":838},"GpIveetzT3m7xBeqyI7B0A","Livestorm event promotion assets","https://livestorm.imgix.net/1127/1748434272-livestorm-webinar-promotion-speakers.png",{"id":7887,"__typename":811,"text":7888},"McYXGN3gQ-O-Ob1x8vXpbg","### 6. Seek out event sponsors\n\nOne of the most effective ways to expand your event budget is to seek out sponsors. [Event sponsorship](https://livestorm.co/blog/event-sponsorship) can come in the form of financial sponsorship, media sponsorship, or in-kind sponsorship. All of these options can improve the quality of your event and make it more attractive to attendees.\n\nSet up event sponsorship packages that clearly convey benefits (e.g., brand mentions in promotional materials) and requirements (e.g., a $10,000 fee). Establish sponsorship tiers to provide options for organizations to participate at various price points.\n\n\n### 7. Build an event agenda\n\nNext, develop the agenda by planning details like the session topics and schedules. Structure the agenda to capture audience attention right away and deliver maximum value throughout the entire event.\n\nFor example, scheduling a keynote speech at the beginning of the event often ensures that audience members attend the first session and stay engaged for the rest of the event. This approach also sets the tone for the event.\n\nBetween sessions or during longer events, make sure to include audience engagement activities. Use polls or Q&A sessions to encourage questions and data gathering. Set up breakout discussion groups to allow for networking.\n\nWith Livestorm, audience engagement is easy. You can add polls and invite questions during any online event. And you can divide attendees into breakout rooms to create space for discussions.\n\n\n### 8. Send event invitations\n\nAfter deciding on the event details, invite your target audience. In your invitation email, link to a simple landing page that outlines event information like the title, date and time, location, and agenda.\n\nSet up a landing page that doubles as a registration portal so attendees can easily opt in. With Livestorm, you can use our templates to create an event landing page in minutes. Then, you can start accepting registrations right away.\n\n\n### 9. Design an event marketing plan\n\nTo invite a wider audience, sending invitations to your customer list or to specific people might not be enough. Instead, you need an [event marketing strategy](https://livestorm.co/blog/event-marketing-strategies).\n\nThrough trial and error, our [event marketing](https://livestorm.co/blog/b2b-event-marketing) team has learned that email should be at the center of every event promotion and communication plan.\n\n\"When done well, email is the best performing channel, with a catchy subject line, and clear value proposition in the body of the email,\" explains Pauline Mura, Livestorm Senior Marketing Partnerships Manager.\n\nBut email shouldn't be the only channel you use to promote your event. Create a [social media promotion](https://livestorm.co/blog/social-media-event-promotion) strategy to reach attendees on LinkedIn, Facebook, and other social networks.",{"id":7890,"__typename":833,"image":7891},"BXPCo0VAQoeSljyAJWbqBQ",{"id":7892,"alt":7884,"height":5914,"url":7893,"width":838},"Wde41Dd5TUePV3T09iJWmQ","https://livestorm.imgix.net/1127/1748434312-livestorm-webinar-promotion.png",{"id":7895,"__typename":811,"text":7896},"a3Fc9X6fRJShQIm7lg1JMg","Consider incorporating advertising into your promotion strategy. Paid social ads and pay-per-click ads can both target your ideal audience, drive registrations, and get you closer to reaching your goal.\n\nFor more promotional banners and event templates, download [Livestorm's Webinar Kit](https://livestorm.co/resources/templates/webinar-kit).\n\n\n## Tips to plan a successful event\n\nAdd these event planning guidelines to your project management workflow to make your next event easier to manage.\n\n\n### Host a dry run before the event\n\nBetween tech issues and speaker mishaps, mistakes can happen. Reduce the risk of them affecting the day of the event by hosting a [dry run](https://livestorm.co/blog/webinar-dry-run) beforehand.\n\nA practice session gives everyone a chance to get comfortable with the agenda and technology. It also creates space for participants to ask questions.\n\n\n### Hold an event debrief after the event\n\nDid the event go as planned? Did you meet the goals you set? Would you do anything differently next time?\n\nTrack your event results and analyze them as a group. Organize an [event debrief](https://livestorm.co/blog/event-debrief) meeting to give stakeholders a chance to weigh in about event success. You also allow everyone to discuss aspects of the event that didn't go well — and how to change them for future events.\n\n\n### Develop reusable event planning templates\n\nWhen you're managing an event every week, month, or quarter, there's no need to build your event planning process from scratch every time. Instead, save time by creating a reusable template.\n\nStart with our event checklist below. Then, add details like the event planning software your team uses, your typical sponsorship packages, and your marketing plan.\n\n\n## Event planning checklist\n\nKeep this checklist handy to make sure you don't skip any event planning steps:\n\n\n\n* Clarify event goals\n* Set an event budget\n* Decide on the event format\n* Choose event technology\n* Assemble the event team\n* Seek out event sponsors\n* Build the event agenda\n* Send event invitations\n* Design the event marketing plan\n\n\n## Frequently asked questions about event planning\n\n\n### What are the 5 C's of event planning?\n\nThe 5 C's create a helpful framework, no matter the type of event:\n\n\n\n* **Concept**: Define the purpose and theme\n* **Coordination**: Manage the logistics and timeline\n* **Control**: Oversee budgets and quality standards\n* **Culmination**: Bring everything together as you execute the event\n* **Closeout**: Review the data and gather feedback\n\n\n### What are the seven stages of event planning?\n\nThe seven stages of event planning follow these steps for paid or free events:\n\n\n\n1. **Initiation**: Set objectives and scope\n2. **Planning**: Create budgets and timelines\n3. **Confirmation**: Secure contracts and agreements\n4. **Promotion**: Carry out marketing campaigns\n5. **Final preparation**: Create contingency plans\n6. **Delivery**: Execute the event\n7. **Evaluation**: Analyze the event results\n\n\n### What exactly does an event planner do?\n\nAn event planner coordinates every aspect of virtual, in-person, and [hybrid events](https://livestorm.co/blog/what-is-hybrid-event). This includes everything from planning the concept to collaborating with team members to reviewing post-event data.",{"id":7898,"alt":7899,"height":897,"url":7900,"width":899},"eA8925aiTWSdLykmtN0Raw","marketing team meeting for event planning","https://livestorm.imgix.net/1127/1748430656-event-planning.jpg",[],"Learn how to plan a successful event in 9 steps. Get our event planning tips and grab our checklist to set up your next event for success.",[7904],{"id":7905,"contentData":7906},"fYwEwpGvSP657zb8RB_nMQ",{"@context":1143,"@type":1144,"mainEntity":7907},[7908,7912,7916],{"@type":1147,"name":7909,"acceptedAnswer":7910},"What are the 5 C's of event planning?",{"@type":1150,"text":7911},"The 5 C's create a helpful framework, no matter the type of event. Concept: Define the purpose and theme. Coordination: Manage the logistics and timeline. Control: Oversee budgets and quality standards. Culmination: Bring everything together as you execute the event. Closeout: Review the data and gather feedback.",{"@type":1147,"name":7913,"acceptedAnswer":7914},"What are the seven stages of event planning?",{"@type":1150,"text":7915},"The seven stages of event planning follow these steps for paid or free events. Initiation: Set objectives and scope. Planning: Create budgets and timelines. Confirmation: Secure contracts and agreements. Promotion: Carry out marketing campaigns. Final preparation: Create contingency plans. Delivery: Execute the event. Evaluation: Analyze the event results.",{"@type":1147,"name":7917,"acceptedAnswer":7918},"What exactly does an event planner do?",{"@type":1150,"text":7919},"An event planner coordinates every aspect of virtual, in-person, and hybrid events. This includes everything from planning the concept to collaborating with team members to reviewing post-event data.","How to Plan an Event in 9 Steps (+ Event Planning Checklist)",{"id":7922,"alternativeVersions":7923,"_locales":7928,"_publishedAt":7929,"_updatedAt":7930,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":7931,"blogPostAuthor":7933,"cluster":7935,"content":7944,"coverImage":36,"coverWithImgix":8015,"bottomContentOffer":166,"date":1500,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":8019,"relatedPillarPage":166,"seoDescription":8020,"sidebarContentCard":166,"structuredData":8021,"subtitle":8020,"title":8022,"slug":7925},"ftg1fIkMQU64HklQVCoDig",[7924,7926],{"locale":756,"value":7925},"event-email",{"locale":759,"value":7927},"mail-invitation-evenement",[756,759],"2025-05-30T16:18:59+02:00","2025-05-28T13:08:05+02:00",[7932],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":7934,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":7824,"bottomContentCardCtaTitle":780,"bottomContentCardText":7825,"bottomContentCardTitle":7826,"displayCustomerLogoSection":493,"headerCtaText":7827,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":7936,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":7937,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":7938,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7844,"title":7845,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":7831,"trackName":32,"trackNameFallback":7832,"backgroundImage":7939,"coMarketing":166,"ebook":7940,"image":7941,"resourceType":7942,"shortDescription":7842,"slug":7843,"title":7832},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":7835},{"id":7837,"alt":7838,"height":564,"url":7839,"width":551},{"id":1339,"color":394,"cta":800,"icon":7943,"name":554},{"id":410,"name":411},[7945,7948,7955,7958,7965,7968,7975,7978,7985,7988,7995,7998,8006,8009,8012],{"id":7946,"__typename":811,"text":7947},"J81ZeB6cSxavR_ZPpCR2AA","Event emails play an important role in the success of your organization's events. To increase registrations, maximize real-time attendance, and meet event goals, you need a strong event email marketing strategy.\n\nIn this guide, I'll provide email templates and examples of effective event emails to inspire your own messaging. I'll also share expert tips for improving event email metrics and creating emails that make a bigger impact.\n\n**Key takeaways**:\n\n\n\n* Instead of creating event email invitations manually, save time with templates and email automations.\n* Invitations are only the beginning. Send reminders and thank you emails to maintain engagement before and after the event.\n* Use audience segmentation and A/B testing to improve your emails and make them even more relevant to your audience.\n\n\n## 5 Event email templates and examples\n\nAt Livestorm, we recommend starting with five essential event emails for every webinar. Visit our [email template library](https://livestorm.co/templates/email/webinar) to explore and customize these templates for your own online event.\n\n\n### 1. Event invitation email\n\nAn email invitation for an event is your opportunity to make your target audience aware of the upcoming event and encourage them to block the time on their calendar. A great invitation email should:\n\n\n\n* Hook the audience by sharing what's in it for them\n* Communicate key details like the event name, date, time, and location\n* Include a registration link so invitees can register in one click\n\nHere's an event invitation email example from our own customer success team:",{"id":7949,"__typename":833,"image":7950},"PtFCLqT7Q5OQrllPSvaphQ",{"id":7951,"alt":7952,"height":7953,"url":7954,"width":838},"FBleaSVJSEuOOUSoNlNzfg","Livestorm event invitation email",1572,"https://livestorm.imgix.net/1127/1748339190-livestorm-event-invitation-email.png",{"id":7956,"__typename":811,"text":7957},"H4rUlpL9S-qN8ocqzYqwHA","Use this copy to guide your event email invite. Or use our [event invitation email template](https://livestorm.co/templates/email/invitation/standard) to design the message and import it into your email marketing platform.\n\n*{Event Name}*\n\n*{Event Date}*\n\n*Hi {First Name},*\n\n*We are excited to invite you to our upcoming online event {Event Name} on {Event Date}.*\n\n*Add it to your calendar so you don't miss it {Calendar Link}.*\n\n*We are looking forward to seeing you.*\n\n*{Event Signup Button}*\n\n\n### 2. Registration confirmation email\n\nSend a registration confirmation email to let attendees know that you've saved a space for them at the event. This is a great place to repeat the event details and include information that attendees need to access the event. Make sure to include these elements:\n\n\n\n* Event details, including event date, time, and location\n* Access link for virtual events\n* Prompt for attendees to add the event to their calendar\n\nHere's an email example from our CEO, Gilles Bertaux:",{"id":7959,"__typename":833,"image":7960},"EQ-A9b9cQ-aAOGp9eS8bUQ",{"id":7961,"alt":7962,"height":7963,"url":7964,"width":838},"HmZ0M_NrS86FhcPL1TaOqg","Livestorm registration confirmation email",1524,"https://livestorm.imgix.net/1127/1748339209-livestorm-event-registration-confirmation-email.png",{"id":7966,"__typename":811,"text":7967},"Y3QD37TuRhesGGqPaEFZ0A","Grab our [event confirmation email template](https://livestorm.co/templates/email/confirmation/standard) to customize your email, or copy and paste the templated language below.\n\n*{Event Name}*\n\n*{Event Date}*\n\n*Hi {First Name},*\n\n*Thank you for registering for our event. You can connect using the button below.*\n\n*We'll send the link as a reminder when the event begins.*\n\n*{Access Event Button}*\n\n\n### 3. Event reminder email\n\nTo make sure as many registrants as possible actually attend the event in real time, you have to send reminders. Our team typically sends a reminder the day before the event, an hour before the event, and a few minutes before the event starts.\n\nRepeated reminders might seem like overkill. But they're important for increasing attendance and connecting with a busy audience.\n\nReminder emails should be short and sweet. Mention how much time until the event begins (e.g., \"starts in one hour\") and include an access link so attendees can easily click to join.\n\nHere's an example from our events marketing team:",{"id":7969,"__typename":833,"image":7970},"cOQhKuUzQe-CxaYeKmnpWg",{"id":7971,"alt":7972,"height":7973,"url":7974,"width":838},"HVbr2tA1QsqorC8rvdiaag","Livestorm event reminder email",1354,"https://livestorm.imgix.net/1127/1748339246-livestorm-event-reminder-email.png",{"id":7976,"__typename":811,"text":7977},"aUx9iMSTQ9KcCCxe-fPt5Q","Customize our [event reminder email template](https://livestorm.co/templates/email/reminder/standard) by updating the copy, font, color, and logo. Or get started with this email template:\n\n*{Event Name}*\n\n*{Event Date}*\n\n*Hi {First Name},*\n\n*You are 24 hours away from our event. Again, you can connect by clicking on the button below.*\n\n*Looking forward to seeing you!*\n\n*{Access Event Button}*\n\n\n### 4. Thank you email for attendees\n\nAfter the event ends, send a thank you email to everyone who attended the event. This is your opportunity to express appreciation that your audience took time to attend and to share additional resources.\n\nSend any incentives or bonus materials you mentioned during the event. Suggest next steps (e.g., booking a demo) to guide attendees further in their customer journey.\n\nAnd most importantly, share a link to the event replay. This is a great way to encourage attendees to rewatch the content and get even more value from it.\n\nHere's an example from our [webinar marketing](https://livestorm.co/blog/webinar-marketing) team:",{"id":7979,"__typename":833,"image":7980},"TUmGgYnqTKuFikZzh1sdCg",{"id":7981,"alt":7982,"height":7983,"url":7984,"width":838},"QsngVM6aTve_ZceNX3QcWA","Livestorm thank you email for attendees",2039,"https://livestorm.imgix.net/1127/1748339264-livestorm-thank-you-email-for-attendees.png",{"id":7986,"__typename":811,"text":7987},"BXhsLfhXQl-7g6-I6RySSw","You can easily tailor our [thank you email template](https://livestorm.co/templates/email/thank-you/standard) for your own event. Or you can use this language to start writing your own custom template:\n\n*{Event Name}*\n\n*{Event Date}*\n\n*Hi {First Name},*\n\n*Our event {Event Name} is now over.*\n\n*Thank you for coming. We look forward to seeing you again.*\n\n*{Watch Replay Button}*\n\n\n### 5. Nurture email for non-attendees\n\nNot everyone who signs up for your events will attend in real time. To keep them engaged, send emails after the event ends.\n\nBut instead of thanking them for attending, let them know you're sorry to have missed them. Then, share a replay link for the online event and share other relevant resources.\n\nHere's an email example from our team:",{"id":7989,"__typename":833,"image":7990},"cMrEdbaGQG2lUuSRJnSMxA",{"id":7991,"alt":7992,"height":7993,"url":7994,"width":838},"N43KaGUzRLmMyePS-eAwlw","Livestorm nurture email for non-attendees",1589,"https://livestorm.imgix.net/1127/1748339286-livestorm-nurture-email-for-non-attendees.png",{"id":7996,"__typename":811,"text":7997},"ZBN0iuQ8T7CgASAqh1m5tg","Use our [nurture email template](https://livestorm.co/templates/email/didnt-participate/standard) or add your own event details and replay link to the template below:\n\n*{Event Name}*\n\n*{Event Date}*\n\n*Hi {First Name},*\n\n*Our event {Event Name} is now over.*\n\n*We hope to see you in our next session!*\n\n*{Watch Replay Button}*\n\n\n## Essential elements to include in an event email\n\nTo host a successful event, you need as many people as possible to attend your event and engage with your content. Include these essential elements to get clicks, drive registrations, and encourage engagement:\n\n\n\n* **Eye-catching subject line**: Create a sense of urgency that prompts invitees to open your event marketing email. Mention pain points or goals in the subject line to grab attention instantly.\n* **Important event details**: Don't make your audience search for essential information. Include the event title, and speakers as well as the date, time, and venue (for in-person or hybrid events).\n* **Clear call to action**: Tell your audience exactly what to do next by including a clear call to action at the end of the email. For example, tell them to sign up, watch now, or access the replay.\n* **Recognizable branding**: Help your audience instantly understand that your organization is hosting the event. Include your logo, brand colors, and font in the email.\n\n\n## Tips to improve event email metrics\n\nA compelling [event email sequence](https://livestorm.co/blog/best-email-sequence-for-webinars) can boost signups, attendance, and conversions. Use our expert tips to create better emails for invitations, follow-ups, and even [event cancellations](https://livestorm.co/blog/event-canceled) — and get better results from your event marketing strategy.\n\nFor more event email best practices, watch our on-demand webinar, [How to Nurture and Convert with Harmonized Digital Events & Email](https://app.livestorm.co/livestorm/nurture-convert-with-harmonized-digital-events-and-email).\n\n\n### Know your buyer's journey to guide leads to the next stage\n\nInstead of hosting events that appeal to everyone, plan events for prospects at certain stages of the [buyer's journey](https://livestorm.co/blog/buyer-journey). Consider the questions prospects have at each stage and the information you can share to guide them to the next step of their journey.\n\nIf you're just getting started with event marketing, don't hesitate to experiment. Cody Stover, Senior Manager of Demand Generation at [Customer.io](https://customer.io/), encourages marketers to start aligning webinars with different parts of the funnel to see what moves the needle.\n\n\n### Segment your audience to send relevant event invitations\n\nAvoid inviting your entire customer list to every event. You're likely to get low engagement and limited registration.\n\nBefore sending an invitation, Cody recommends asking, \"Do I have the right audience segmented and can I engage them in the way I want?\"",{"id":7999,"__typename":833,"image":8000},"MexpLK9EQ3eU15NEuxjtgw",{"id":8001,"alt":8002,"height":8003,"url":8004,"width":8005},"48905393","Woman sitting on a chair watching a webinar on her laptop Source: Image by Polina Zimmerman on Pexels.com",534,"https://livestorm.imgix.net/1127/1671639839-woman-sitting-on-a-chair-watching-a-webinar-on-her-laptop.jpg",696,{"id":8007,"__typename":811,"text":8008},"CZ3GDMa0QDet-m0HJzoaMg","To create segments, use customer-provided data like job titles. You can also use data from past event attendance to build segments. For example, a prospect who already attended one webinar about healthcare marketing might be interested in another on the same topic.\n\nHowever, Cody cautions against excessive segmentation. The smaller your audience segments become, the more you restrict performance, limiting the total registrations and leads from your event.\n\n\n### Use A/B testing to learn what works for your audience\n\nTo maximize event email open and click rates, test elements like email subject lines and calls to action. Pay attention to what works best, and use those insights to inform your emails.\n\nBut don't reuse the same subject lines and calls to action endlessly. Kathryn Hurley, Events and Partner Marketing Manager at [ChartMogul](https://chartmogul.com/), encourages event marketers to \"Keep it fresh, keep it interesting, and keep the content exciting.\" Otherwise, she explains, subscribers may stop clicking and engaging.\n\n\n### Set up email automation to simplify invitations and follow-ups\n\nUse an email or event marketing software platform to automate emails. This helps you save time and get the timing right.\n\nAs Kathryn puts it, \"Timing is everything.\" [Email follow-ups](https://livestorm.co/blog/webinar-follow-up-email) after the event are particularly important. Kathryn suggests sending a thank you immediately after the event and taking care to include something actionable in the event. \"Tailor the email to the content in the session and add a clear call to action.\"\n\nYou can also use event follow-ups to improve your next event. Cody suggests:",{"id":8010,"__typename":823,"text":8011},"bKausjHqRF-qBCSoLKxsTg","\u003Cp>Add surveys after your events. People will tell you exactly what they liked and didn't like.\u003C/p>",{"id":8013,"__typename":811,"text":8014},"axNXWST3SJ2q6jDvbmh5mA","This input can help you make your next event even better.\n\n\n## Livestorm for automated event emails\n\nWhether you're planning a one-off event or a webinar series, there's no need to send events manually. Livestorm can automatically send personalized event emails for you.\n\nWhen you organize an event with Livestorm's webinar or [virtual event software](https://livestorm.co/use-cases/live-events), all you have to do is input the event details into our templates and enable the emails you want to send. Our [webinar software](https://livestorm.co/webinar-software) platform handles the rest — including creating registration landing pages and recording events for on-demand viewing.\n\nReady to simplify your event marketing process? [Sign up for Livestorm](https://app.livestorm.co/#/signup) and set up your next event email in minutes.",{"id":8016,"alt":8017,"height":4080,"url":8018,"width":4082},"23670153","blonde woman typing at a desk with a bookshelf to her left and plants","https://livestorm.imgix.net/1127/1631279674-blond-woman-at-desk.jpg",[],"Build an event email marketing program that boosts attendance and generates leads. Get email templates and see examples to inspire your messaging",[],"5 Event Email Templates & Examples to Boost Attendance & Leads",{"id":8024,"alternativeVersions":8025,"_locales":8028,"_publishedAt":7817,"_updatedAt":8029,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":8030,"blogPostAuthor":8032,"cluster":8034,"content":8043,"coverImage":36,"coverWithImgix":8138,"bottomContentOffer":166,"date":1500,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":8139,"relatedPillarPage":166,"seoDescription":8140,"sidebarContentCard":166,"structuredData":8141,"subtitle":8140,"title":8162,"slug":8027},"I9HYQlFWQO-tEW3ncX_5dg",[8026],{"locale":756,"value":8027},"email-automation",[756],"2025-05-28T12:24:52+02:00",[8031],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":8033,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":7824,"bottomContentCardCtaTitle":780,"bottomContentCardText":7825,"bottomContentCardTitle":7826,"displayCustomerLogoSection":493,"headerCtaText":7827,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":8035,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":8036,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":8037,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7844,"title":7845,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":7831,"trackName":32,"trackNameFallback":7832,"backgroundImage":8038,"coMarketing":166,"ebook":8039,"image":8040,"resourceType":8041,"shortDescription":7842,"slug":7843,"title":7832},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":7835},{"id":7837,"alt":7838,"height":564,"url":7839,"width":551},{"id":1339,"color":394,"cta":800,"icon":8042,"name":554},{"id":410,"name":411},[8044,8047,8054,8057,8064,8067,8074,8077,8083,8086,8093,8096,8099,8102,8109,8112,8115,8118,8125,8128,8135],{"id":8045,"__typename":811,"text":8046},"QD1waptKQfSuyBrD1P7ihg","Email marketing has the potential to generate substantial return on investment (ROI). To capture the full potential of this channel, you need email automation to handle message scheduling, email sequences, and marketing campaigns.\n\nThis guide covers everything you need to get started with email marketing automation. I'll cover how to set up email automation campaigns, types of emails to automate, and tips to improve your strategy — so you can grow your business with email.\n\n**Key takeaways**:\n\n\n\n* Email automation saves time and improves timing, handling repetitive tasks and ensuring messages reach subscribers at the optimal time without intervention.\n* Audience segmentation is essential for increasing relevance and allows you to send more targeted emails that generate higher engagement rates.\n* Continuous testing and optimization helps you identify what works best for your audience and make data-driven decisions about best practices for your email automations.\n\n\n## What is email automation?\n\n**Email automation is the process of sending marketing and transactional emails to subscribers based on specific triggers, schedules, or behaviors.** Instead of manually writing and sending each message, you create automated workflows that customize the content and deliver the emails at the ideal time.\n\nUsing email marketing automation software saves you time and handles repetitive manual tasks. It also ensures that you send emails at the ideal time. Which can improve email marketing campaign results and help you achieve more ambitious engagement and conversion goals.\n\n\n## 7 Types of marketing emails to automate\n\nYou can automate almost any type of marketing email, including monthly newsletters, welcome emails, and event reminders. Let's look at a few of the most common use cases for B2B companies — with email automation examples.\n\n\n### 1. Welcome emails\n\nWelcome emails are the first emails you send to introduce your business to new subscribers. They're great for telling potential customers what your business offers, what they can expect from subscribing to your email list, and where to find more information.\n\nHere's a welcome email from Napkin, which the company automatically sends to subscribers right after they create a new account. It suggests use cases to help new users get started, and it encourages subscribers to open the design app and start creating.",{"id":8048,"__typename":833,"image":8049},"Zh4bh3m8SVa0pXqwzr1rjA",{"id":8050,"alt":8051,"height":8052,"url":8053,"width":838},"MHXdfXTNR1aascu7yyfeJg","welcome email from Napkin",1945,"https://livestorm.imgix.net/1127/1748427279-napkin-welcome-email.png",{"id":8055,"__typename":811,"text":8056},"N7WjSREMRnSvFLNE6r8bAA","### 2. Webinar invitation emails\n\nWebinar invitation emails announce upcoming events and encourage subscribers to attend. They typically tell subscribers what they can expect to get from the event along with details like the webinar date and time.\n\nHere's an example from our team at Livestorm, inviting subscribers to attend a panel discussion featuring three partner marketing and demand generation experts. To capture attention, it shares a customer engagement statistic before suggesting a solution and listing what the webinar will cover.",{"id":8058,"__typename":833,"image":8059},"JJMaQE8sRreglmc3idC7Xw",{"id":8060,"alt":8061,"height":8062,"url":8063,"width":838},"ebBgh22WRtuXEeDF8nuQeQ","webinar invitation email from Livestorm",1818,"https://livestorm.imgix.net/1127/1748427262-livestorm-webinar-invitation-email.png",{"id":8065,"__typename":811,"text":8066},"NodWvFLhToCAbQm6g0izpw","### 3. Registration confirmation emails\n\nRegistration confirmation emails assure subscribers that they've successfully signed up for an upcoming event. They generally reiterate the event details and share an access link so subscribers can easily join the event.\n\nConfirmation emails like this one from Agorapulse automatically send to attendees moments after they register. Because they include calendar links, they're helpful for increasing attendance and other event marketing goals.",{"id":8068,"__typename":833,"image":8069},"Ra6Pvvj0TpOB-shU_Q3EJQ",{"id":8070,"alt":8071,"height":8072,"url":8073,"width":838},"Nr-X4XF_RnaZi3eHXo2ZwA","webinar registration confirmation email from Agorapulse",1576,"https://livestorm.imgix.net/1127/1748427321-agorapulse-registration-confirmation-email.png",{"id":8075,"__typename":811,"text":8076},"MQ6pI66HTDiMG3xnEZ0Ywg","### 4. Reminder emails\n\nReminder emails keep events and time-sensitive happenings top of mind. You can automatically send them to people who expressed interest in the event (such as webinar registrants) or people who haven't yet taken a certain action (like people who haven't used a discount code).\n\nWebinar reminder emails like this one from Minuttia automatically send to registrants a certain amount of time before the event begins. By sending a one-hour reminder, the agency has a better chance of boosting attendance.",{"id":8078,"__typename":833,"image":8079},"dXFjF1JKRe2xo2zbKVxDPw",{"id":8080,"alt":8081,"height":3712,"url":8082,"width":838},"elI_i2UuR_-XhSFPBSDnUg","webinar reminder email from Minuttia","https://livestorm.imgix.net/1127/1748427374-minuttia-reminder-email.png",{"id":8084,"__typename":811,"text":8085},"dLV5AUTSQSuCfoyDOSTKSA","For B2C companies, abandoned cart emails are another type of reminder email. Instead of reminding subscribers about an event, they encourage customers to purchase an item in which they've shown interest.\n\n\n### 5. Email newsletters\n\nEmail newsletters update subscribers on company news, industry trends, and new products or services. By sending newsletters every week or month, your company can keep prospects and customers engaged, which can help retain existing customers and drive new business.\n\nThis monthly newsletter from Todoist includes time management tips targeted to the productivity software platform's audience. Each newsletter also includes calls to action that encourage readers to apply the tips and use the software.",{"id":8087,"__typename":833,"image":8088},"CODUBYOfRrKooYiF1zrOxw",{"id":8089,"alt":8090,"height":8091,"url":8092,"width":838},"dfsMu-UjRMKQJelYshnTPg","email newsletter from Todoist",971,"https://livestorm.imgix.net/1127/1748427390-todoist-email-newsletter.png",{"id":8094,"__typename":811,"text":8095},"KH_nDFsmRY6yScYgGqW_gw","### 6. Thank you emails\n\nThank you emails show appreciation to subscribers who completed a specific action, such as attending an event or making a purchase. These emails often include links to watch an event replay or start using their purchase.\n\nLivestorm's event marketing team sent this thank you email to people who attended our annual product keynote. The automatic email includes a recap of the event along with an event replay link and bonus resources.",{"id":8097,"__typename":833,"image":8098},"CdOLScjWRjGpERWZi8_3Gg",{"id":7981,"alt":7982,"height":7983,"url":7984,"width":838},{"id":8100,"__typename":811,"text":8101},"Hv5F6FeyQaCl5fRzKtZ7FQ","### 7. Cancellation email\n\nA [cancellation email](https://livestorm.co/blog/event-canceled) informs registrants that a planned event has been postponed, rescheduled, or cancelled. It's helpful for sharing updates efficiently to create minimal inconvenience.\n\nFor example, this cancellation email template automatically customizes the email subject line, preheader, and content with the event name and date.",{"id":8103,"__typename":833,"image":8104},"enPamceCQ2us66TomKGITQ",{"id":8105,"alt":8106,"height":8107,"url":8108,"width":838},"Oc41aFh2Q1-xh3vZ4oBp-A","event canceled email template in Livestorm",1103,"https://livestorm.imgix.net/1127/1706623312-livestorm-event-canceled-email-template.jpg",{"id":8110,"__typename":811,"text":8111},"JQFrZto2T1uiFqgb9NtNWg","## How to automate marketing emails\n\nNow that you know what type of automated emails to send, let's walk through the process of setting up the software, building a subscriber list, and creating emails.\n\n\n### Choose an email marketing automation tool\n\nFirst, you need an email automation tool. To choose the right one for your business, consider these factors:\n\n\n\n* **Email list size**: Do you have a few hundred or tens of thousands of subscribers?\n* **Sending volume**: Will you send a couple thousand emails or more like a million each month?\n* **Automation needs**: Do you plan to keep your email workflows relatively simple or do you need a solution with advanced logic and multi-branch automations?\n* **Integrations**: Your email platform should connect to the rest of your tech stack. Make a list of the customer relationship management (CRM) and marketing platforms you already use to check integration options.\n\nWhen you're clear on your needs, evaluate the options. Some of the most popular choices include a dedicated email marketing automation platform with specialized features or an all-in-one marketing suite that handles several channels.\n\nIn addition, some marketing platforms have built-in email automation. For example, our [webinar software](https://livestorm.co/webinar-software) has automated email capabilities, allowing you to send emails related to webinars and virtual events.\n\n\n### Build an email list with audience segments\n\nEmail marketing is a permission-based [inbound marketing](https://livestorm.co/blog/inbound-marketing) channel. Subscribers must opt in to receive your company's marketing messages, and marketers must follow GDPR and other email regulations.\n\nOne of the best ways to attract subscribers and grow your list is to offer high-value resources. For example, hosting webinars with exciting speaker lineups, creating industry reports with original data, and developing free tools can all help generate signups.\n\n\n### Design email automation workflows\n\nMap out the [buyer's journey](https://livestorm.co/blog/buyer-journey) that your ideal customer follows as they go from awareness to consideration to decision. Identify touchpoints where email content would add value.\n\nUse the email examples above to guide you. For example, start with a welcome email that introduces your business and shares important resources with new subscribers. Then consider creating an email newsletter to keep subscribers updated on news, product launches, and upcoming events.\n\nSet up triggers for specific actions like webinar signups and post-event thank you messages. But be careful with timing.\n\nIn many cases, you want to send behavior-based emails when certain actions happen. When you factor in newsletters, webinar invitations, and other automated emails, however, the number can get overwhelming. Set rules to avoid sending certain emails if you've already messaged the subscriber within a certain time window.\n\n\n### Create email templates\n\nDesign email templates that reflect your brand identity and that work for a variety of use cases. For example, you might have different designs for newsletters, invitations, educational email series, and re-engagement emails.\n\nCreate templates with built-in branding and automated personalization. This way, all you have to do is add the content of your message. Then, you can start sending automatically.\n\nWith Livestorm, you can easily set up [email templates for webinars](https://livestorm.co/templates/email/webinar). Just add your company name, logo, colors, and fonts. Adjust the messaging to fit your brand voice. Then, add the template to Livestorm or another email platform.",{"id":8113,"__typename":1003,"text":8114},"Q7bUZjq9SVuVtHDwryIclQ","\u003Cp>\u003Ca href=\"https://livestorm.co/templates/email/webinar?utm_source=livestorm&utm_medium=website_action&utm_campaign=templates&utm_content=email_library\">\u003Cimg alt=\"Livestorm email templates for webinars\" src=\"https://livestorm.imgix.net/1127/1742141881-email-templates-banner-blog.png\" />\u003C/a>\u003C/p>",{"id":8116,"__typename":811,"text":8117},"L7QQTIOaQHy-NUHhrag1-A","## Review your results and optimize your approach\n\nOnce you start to use email marketing and automation, check the results weekly or monthly. Pay attention to [email metrics](https://encharge.io/email-marketing-metrics/) like:\n\n\n\n* **Open rate and click-through rate**, which show if subscribers are interested in your emails and the content you share\n* **Conversion rate**, which reveals if subscribers are responding to your calls to action and if your offers are targeting the right audience\n* **List growth**, which reflects how well your efforts are working to attract new subscribers\n\nIdentify your best email marketing campaigns and use them as models. Iterate on the subject lines, messaging, and campaign structure.\n\n\n## Tips to improve your email automation strategy\n\nOnce you have the basics down, use these actionable tips to create more effective email automations.",{"id":8119,"__typename":833,"image":8120},"O_ahrKcfQOqs0w-D04jWdw",{"id":8121,"alt":8122,"height":8123,"url":8124,"width":838},"co7iHWBuT1uMb8JgPSd8-g","email automation tips",1414,"https://livestorm.imgix.net/1127/1748427577-livestorm-email-automation-strategy.png",{"id":8126,"__typename":811,"text":8127},"U1f2VUxQSPitLijtrWZ2rQ","### Segment your list to make every email relevant\n\nDon't send every message to every subscriber. Instead, send messages to specific audience segments.\n\nCreate audience segments based on factors like job title, location, or buyer's journey stage. Set up segments based on engagement patterns or subscriber behavior, such as attending previous webinars on a topic.\n\nThis way, you can send targeted content to subscribers. Which can [increase customer lifetime value by 33%](https://www.mailjet.com/blog/email-best-practices/email-segmentation/).\n\n\n### Include personalized elements automatically\n\nNot all of your emails have to sound the same. Use automation to insert dynamic content like customer names, company names, locations, or actions.\n\nFor example, our [webinar marketing](https://livestorm.co/blog/webinar-marketing) team automatically personalizes event emails with information like the name of the customer, the title of the event, and the date of the webinar.\n\n\n### A/B test email subject lines to maximize clicks\n\nDo your subscribers prefer clever subject lines that make them laugh or that touch on their pain points? Or do they respond more to subject lines that convey a sense of urgency or fear of missing out?\n\nOne option is using your email marketing platform's [AI marketing tools](https://livestorm.co/blog/what-is-ai-marketing) to generate ideas. But with A/B testing, you don't have to guess. Instead, you can send emails with one subject line to one group of subscribers and another subject line to the rest of the group.\n\nThen, you can compare the results to see what drives the most opens, clicks, and conversions. You can also apply what you learn to the next emails you automate.\n\n\n### Write email preheader text that gets attention\n\nIt's easy to focus all your energy on writing compelling subject lines. But preheader text can also be incredibly effective in getting subscribers to open your emails.\n\nSubject lines tend to be very short. The [ideal length is 30 to 50 characters](https://www.activecampaign.com/glossary/subject-line-length) or four to seven words, which doesn't leave you with much room to say anything.\n\nPreheader text displays after subject lines in subscribers' email inboxes. It's a great place to share more information about what the email contains, sparking interest and prompting subscribers to click.\n\n\n### Add a clear call to action to prompt next steps\n\nMake it as easy as possible for subscribers to decide what to do after reading your email. Include one clear call to action in every email, embedded in either a link or a button.\n\nUse action-oriented language like \"Sign up\" or \"Get started\" that aligns with the content of the email and the action you want subscribers to take next.\n\n\n## Why you should use email automation\n\nSetting up automated email marketing creates plenty of perks for your business. Here are a few of the best reasons to use email automation.\n\n\n### Create personalized customer experiences\n\nWhen you think of automatic emails, it's easy to assume generic mass emails — or worse, spam. But one of the biggest benefits of email automation is that it can tailor communication to specific users based on several factors.\n\nFor example, you can segment your audience by their actions, such as when they signed up for your list, what their job title is, or which webinar they attended. Then, you can automatically send them relevant content.\n\nThis helps you create better customer experiences with higher engagement and stronger relationships. Over time, this can lead to more conversions, higher product adoption rates, and happier customers.",{"id":8129,"__typename":833,"image":8130},"HbICtS0iSFCGCxGQP_PatA",{"id":8131,"alt":8132,"height":8133,"url":8134,"width":838},"39347305","Girl smiling as she's studying from her tablet ",802,"https://livestorm.imgix.net/1127/1643392815-02smile.jpg",{"id":8136,"__typename":811,"text":8137},"bJASgVgfSjOnHbqBK9Jwtw","Even small touches can help. For example, personalized subject lines can [increase open rates by 26%](https://www.campaignmonitor.com/blog/email-marketing/how-personalization-and-automation-can-supercharge-email-conversions/). And sending segmented email campaigns can increase email revenue by 760%.\n\n\n### Nurture engaged prospects and customers\n\nAutomated email sequences keep prospects engaged throughout the buyer's journey without the need for manual touches. To guide prospects through your [lead generation funnel](https://livestorm.co/blog/lead-generation-funnel), set up drip campaigns that share helpful resources over several weeks.\n\nYou can also create automated email campaigns that respond to certain behaviors. If a prospect clicks a link in one email, you can follow up a few days later with more relevant content.\n\nSay a prospect clicks to read a blog post about a specific pain point. You might follow up with a case study that details how your solution helped a customer address the same pain point. Over time, automated touches like these can guide prospects toward a conversion.\n\n\n### Scale your marketing strategy with minimal resources\n\nAs your business grows, the number of emails you need to send gets longer and longer. Manually sending all those [webinar follow-up emails](https://livestorm.co/blog/webinar-follow-up-email) or monthly newsletters would take hours every day. Which would take time away from strategic tasks.\n\nAnd if you *did* send all those emails manually, you might miss a chance to send them at the ideal time. For example, your webinar follow-up email might go out hours or days later — when it's too late to leverage engagement and prompt action.\n\nIt isn't just about sending more messages. With an email automation platform, you can send more messages that are more relevant at the right time for the cost of a software subscription.\n\n\n## Frequently asked questions about email automation\n\n\n### How do I automate my email?\n\nTo automate your email program, select automation software that aligns with your needs and fits your budget. Promote your email list to attract subscribers, and segment subscribers by job title, customer status, or behavior.\n\nThen, create email sequences and automate them by setting triggers — such as sending welcome emails when subscribers sign up and email newsletters every Monday.\n\n\n### What is the best email automation software?\n\nThe best email automation software depends on your company's needs. Consider factors like the size of your subscriber list, the complexity of your email automations, and your marketing budget.\n\nIf you need to automate emails related to webinars and virtual events, for example, Livestorm is a good choice. If you need an all-in-one tool that handles complex automations across the customer lifecycle, Customer.io is a smart choice.\n\n\n### Does Gmail have email automation?\n\nGmail has limited email automation features, and it's not an email marketing tool. The platform restricts send volume, allowing you to send a limited number of emails per day (typically 500 for free accounts and 2,000 for Workspace accounts).\n\nWith Gmail, you can manually schedule emails to send at specific times. However, you can't use Gmail to create automated workflows or to send responses automatically. For true email marketing automation with segmentation and advanced workflows, you need a dedicated tool.",{"id":1126,"alt":1127,"height":897,"url":1128,"width":899},[],"Use email automation to grow your business. Set up an email automation strategy and spark ideas with email marketing automation examples.",[8142],{"id":8143,"contentData":8144},"EtIjR1RWTmGOAIkp9P5bQw",{"@context":1143,"@type":1144,"mainEntity":8145},[8146,8150,8154,8158],{"@type":1147,"name":8147,"acceptedAnswer":8148},"What is email automation?",{"@type":1150,"text":8149},"Email automation is the process of sending marketing and transactional emails to subscribers based on specific triggers, schedules, or behaviors. Instead of manually writing and sending each message, you create automated workflows that customize the content and deliver the emails at the ideal time. Using email marketing automation software saves you time and handles repetitive manual tasks. It also ensures that you send emails at the ideal time. Which can improve email marketing campaign results and help you achieve more ambitious engagement and conversion goals.",{"@type":1147,"name":8151,"acceptedAnswer":8152},"How do I automate my email?",{"@type":1150,"text":8153},"To automate your email program, select automation software that aligns with your needs and fits your budget. Promote your email list to attract subscribers, and segment subscribers by job title, customer status, or behavior. Then, create email sequences and automate them by setting triggers — such as sending welcome emails when subscribers sign up and email newsletters every Monday.",{"@type":1147,"name":8155,"acceptedAnswer":8156},"What is the best email automation software?",{"@type":1150,"text":8157},"The best email automation software depends on your company's needs. Consider factors like the size of your subscriber list, the complexity of your email automations, and your marketing budget. If you need to automate emails related to webinars and virtual events, for example, Livestorm is a good choice. If you need an all-in-one tool that handles complex automations across the customer lifecycle, Customer.io is a smart choice.",{"@type":1147,"name":8159,"acceptedAnswer":8160},"Does Gmail have automation?",{"@type":1150,"text":8161},"Gmail has limited email automation features, and it's not an email marketing tool. The platform restricts send volume, allowing you to send a limited number of emails per day (typically 500 for free accounts and 2,000 for Workspace accounts). With Gmail, you can manually schedule emails to send at specific times. However, you can't use Gmail to create automated workflows or to send responses automatically. For true email marketing automation with segmentation and advanced workflows, you need a dedicated tool.","Email Automation: Guide to Automated Marketing Emails",{"id":8164,"alternativeVersions":8165,"_locales":8174,"_publishedAt":8175,"_updatedAt":8176,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":8177,"blogPostAuthor":8179,"cluster":8181,"content":8190,"coverImage":36,"coverWithImgix":8323,"bottomContentOffer":166,"date":2229,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":8327,"relatedPillarPage":166,"seoDescription":8328,"sidebarContentCard":166,"structuredData":8329,"subtitle":8328,"title":8375,"slug":8169},"144458011",[8166,8168,8170,8172],{"locale":2060,"value":8167},"veranstaltungsmarketing-strategien",{"locale":756,"value":8169},"event-marketing-strategies",{"locale":2065,"value":8171},"estrategias-marketing-eventos",{"locale":759,"value":8173},"strategies-marketing-evenementiel",[756,759,2065,2060],"2025-05-27T17:43:31+02:00","2025-05-27T17:43:29+02:00",[8178],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":8180,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":7824,"bottomContentCardCtaTitle":780,"bottomContentCardText":7825,"bottomContentCardTitle":7826,"displayCustomerLogoSection":493,"headerCtaText":7827,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":8182,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":8183,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":8184,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7844,"title":7845,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":7831,"trackName":32,"trackNameFallback":7832,"backgroundImage":8185,"coMarketing":166,"ebook":8186,"image":8187,"resourceType":8188,"shortDescription":7842,"slug":7843,"title":7832},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":7835},{"id":7837,"alt":7838,"height":564,"url":7839,"width":551},{"id":1339,"color":394,"cta":800,"icon":8189,"name":554},{"id":410,"name":411},[8191,8194,8200,8203,8206,8209,8212,8215,8223,8226,8233,8236,8239,8242,8245,8248,8254,8257,8265,8268,8275,8278,8284,8287,8294,8297,8305,8308,8314,8317,8320],{"id":8192,"__typename":811,"text":8193},"144458002","Event marketing can have a huge impact on your business. Connecting with customers at events can generate immediate or long-term return on investment (ROI), grow your brand, and build customer loyalty.\n\nYet planning an event takes months of work. **You can’t risk having a low sign-up rate—the success of the event and your performance review depends on it.**\n\nThere are plenty of ways to promote events to your target audience. By the end of this comprehensive guide, you'll have 10 event marketing strategies to explore, along with examples to inspire your event planning.\n\n## What is an **event marketing?**\n**Event marketing** is the practice of hosting in-person, hybrid, or online events to promote a product or service. The purpose of these events is usually to entertain, educate, or connect with potential customers.\n\n## What is an **event marketing strategy?**\n\n**An [event marketing strategy](https://livestorm.co/resources/guides/event-marketing) is a plan for using an event to promote a brand or product.** Your strategy could be a high-level timeline of promotional activities or a granular, step-by-step breakdown of attendee touchpoints.",{"id":8195,"__typename":833,"image":8196},"144458003",{"id":8197,"alt":8198,"height":3456,"url":8199,"width":2115},"48908356","Event attendees gather around speakers at a content marketing event","https://livestorm.imgix.net/1127/1671716804-many-people-listening-to-a-speaker-on-an-event-for-marketing-purposes-1-11zon.jpg",{"id":8201,"__typename":811,"text":8202},"144458004","## **Types of event marketing** (with examples)\n\n**Most [event marketing](https://livestorm.co/resources/guides/event-marketing) focuses on three types of occasions:**\n\n* In-person\n* Online\n* Hybrid \n\n\n### **In-person event marketing**\n\n**These live events happen face-to-face (not virtually).** They allow prospects to interact with you and your products or servives firsthand. Examples include: \n\n* Sponsored marathons, half-marathons, and 5K walks\n* In-person conferences\n* Launch parties for new products\n* Anniversary celebrations\n* Trade fairs\n* Pop-up shops\n\n### **Online event marketing**\n\n**Online marketing events happen virtually and are only accessible through a meeting link**. These events reach a wider (even global) audience. You will likely need an [event marketing tool](https://livestorm.co/blog/event-marketing-tools) or software to host this kind of event.\n\nHowever, since it requires less effort for people to attend, the signups to attendance ratio are usually lower than in-person events. Use cases include:\n\n* Webinars\n* [Deminars](https://livestorm.co/blog/deminar) \n* Workshops \n* Conferences\n* Master classes\n* Seminars\n\n### **Hybrid event marketing**\n\nAnother great [event marketing example](https://livestorm.co/blog/event-marketing-examples) is a hybrid event. These events can be attended virtually and in-person, meaning they’re more easily accessible to a wider audience.\n\nIt usually works by recording and streaming a real-life event to online attendees. Some of the best event marketing examples for a dual audience include:\n\n* Industry summits\n* Master classes\n* Product launches \n* Fundraises \n* Seminars",{"id":8204,"__typename":913,"youtubeLink":8205},"Q0vsSBqlRxGudMJwhOKxWw","https://www.youtube.com/embed/KmiUtyOW1ec",{"id":8207,"__typename":811,"text":8208},"J_Mi9mJnTCiik-05RcE-Kw","## Why you should include events in your marketing strategy \nEvents make great marketing tools because they maximize your one-to-many marketing efforts. They also help:\n\n\n\n* Build or **improve brand awareness** at every stage of the event (before, during, and after)\n* **Generate leads** and engage with previously captured leads\n* **Share insights** and research behind products or services with potential customers\n* Involve prospects in the marketing process and **make them feel part of something bigger**\n* **Promote** products, services, or new functionality\n* Invite others to **network and build relationships** with industry peers\n* **Increase client satisfaction** and engagement\n* Invite potential customers to give **feedback**\n* **Reach a wider audience**\n\n### The event marketing industry is growing exponentially\nAccording to a study conducted by Verified Market Research (2022), the events industry is expected to reach USD 2,194.40 billion in worth by 2028. That means people are and will continue to invest in events for marketing purposes.\n\n### A great deal of B2B marketing events are profitable over time\nMarkletic reports that 45% of B2B event organizers expect at least a 3x ROI one year after the event. This means that for B2B marketing, events are highly profitable in the long run.\n\n### The tech that you use matters in virtual and hybrid marketing events\nHaving the perfect event technology is critical for a successful virtual event experience. In fact, Markletic shared early this year that 70% of their surveyed marketers agree that having a quality microphone is crucial for these events. A good camera is also important according to 60% of the surveyed people.\n\n### A marketing event usually improves the perception of the brand among attendees\nEarlier this year, Visme shared that 74% of the surveyed attendees leave the event with a positive impression of the brand. This leads to them doing further research about the brand and potentially becoming customers.\n\n## How do you **plan an event marketing strategy?**\n\nBefore you can implement an effective event marketing strategy, you have to plan it out. **To do that, you need to define your objectives, understand your audience, and establish a timeline for planning, promoting, and pulling off your event.**\n\n1. Define your objectives and set KPIs\n2. Evaluate your resources\n3. Research your target audience\n4. Choose an event format\n5. Decide on the basic details of your event\n6. Establish a timeline \n7. Map out your touch points\n8. Write an event marketing plan template\n\n\n### 1. Define your objectives and set KPIs\n\nGoals are your strategy’s best friend. Use one of these goal-setting approaches as a guide:\n\n* **S.M.A.R.T.** Specific, measurable, achievable, realistic, and time-bound. Use it to focus your efforts on attainable and result-driven goals. \n* **B.H.A.G.** Big, hairy, audacious goals. Use it to set unrealistic but inspiring goals.\n* **H.A.R.D**. Heartfelt, animated, required, and difficult. Use this strategy to set personal growth goals.\n\nAssign specific key performance indicators (KPIs) to each objective so you can measure the success of the event. If you’re hosting an online one, set [virtual event metrics](https://livestorm.co/blog/virtual-event-success-metrics) and track them using the Livestorm analytics dashboard.\n\nExamples of B2B event marketing goals and objectives include:\n\n* Get more than 50% of attendance rate out of signups\n* Increase the prospects list by 50 names and contact information\n* Get a score of at least 4.5/5 in the post-attendance feedback survey\n\n\n### 2. Evaluate your resources \n\nSetting boundaries for your project will help avoid making promises you can't deliver or blowing your department budget. Evaluate all your available resources, including:\n\n* **Budget.** Do you have any money assigned to spend on paid ads, influencer marketing, or offline marketing? How much?\n* **Team members and capabilities.** Who will be working with you on this event? Do they know how to approach the planned tasks? Do you need to request hiring approvals? \n* **Time capacity.** Does your team have the bandwidth to take on additional responsibilities? Will it delay the deliverables?\n* **Tools.** Do you need to pay for any specific tools (e.g. social media scheduling platforms)? Does your team know how to use them?\n\nPlan to close potential gaps before you start promoting your event.",{"id":8210,"__typename":833,"image":8211},"cSCVxryPTGuQmQfBhMl6IA",{"id":5088,"alt":5089,"height":897,"url":5090,"width":899},{"id":8213,"__typename":811,"text":8214},"C-DlhVNSRoKmL_yRDovKhQ","### 3. Research your target audience\n\nYour event marketing strategy should be tightly linked to your target audience so you can craft posts that speak directly to them. You should know everything about your audience:\n\n* Their likes and dislikes\n* Time preferences\n* Media consumption habits\n* Who are the influencers they follow\n* How they spend their free time\n* How old they are\n* What’s their field of study\n* What’s their favorite social media and social media group/community\n\nThis information will simplify the decision-making process on further steps like deciding the format of your webinar and identifying touch points with your audience.\n\n### 4. Decide on the basic details of your event\n\nThe right event marketing strategy depends on the event format you use. Define the:\n\n* **Format.** Will it be in-person, virtual, or hybrid?\n* **Content-type.** Are you hosting a conference, seminar, webinar, or trade show?\n* **Location.** Where is this happening? Do you need to book a venue? Do you have the right [online events platform](https://livestorm.co/virtual-event-software) to host this event?\n* **Speakers.** Who is leading the event? Can you use the speakers as part of your promotion strategy?\n* **Potential automations.** How much manual intervention does the strategy require? Can you automate email campaigns and retarget ads? Do you need to manually invite every single attendee or buy personalized gifts?\n\n\n### 5. Establish a timeline \n\nThere are three phases to any event:\n\n* **Pre-event.** This is when you build your event registration page, email cadence, and social media marketing campaigns.\n* **During the event.** This is when you deliver the content and implement engagement strategies.\n* **Post-event.** This is when you send follow-up emails, analyze your metrics, and gather feedback.\n\nPlan ahead by preparing a timeline with a list of everything that needs to happen for each stage. If you’re hosting an event on-demand, determine whether or not you'll need recurring promotional activities.\n\nYou may find project management methodologies useful for laying out your timeline. For example, you could build a Gantt chart where you can assign tasks with deadlines and detailed responsibilities.",{"id":8216,"__typename":833,"image":8217},"IAkRjH4US-OfopoM-gMWeA",{"id":8218,"alt":8219,"height":8220,"url":8221,"width":8222},"46782731","Virtual town hall planning",322,"https://livestorm.imgix.net/1127/1653935640-people-leaning-over-a-desk-planning-a-virtual-town-hall-meeting.jpg",557,{"id":8224,"__typename":811,"text":8225},"JhDULB1NTVqDTNjCLaHwnQ","### 6. Map out your touch points\n\nLeads need to be exposed to the same information several times before they click or convert. Map out the places where your audience will hear from you, what you’ll be including in those communications, and in which format. Drip registrants with information and reminders to drive attendance.\n\nHere's an example of successful event marketing touch points. Your potential attendee:\n\n1. **Gets an email recommendation** from your event three months in advance\n2. **Sees an Instagram ad** a week after they get the email\n3. **Listens to an influencer talking about your event** in their Instagram stories three days after they saw the ad\n4. **Sees an ad while searching for something online** a week after they listened to the influencer\n5. **Someone hands them a poster** with your event information on campus 9 weeks before the event \n6. **Listens to their favorite influencer** giving out a discount code seven weeks before the event\n7. **Opens the landing page and signs up** seven weeks before the event\n8. **Gets a confirmation email** right after they sign up\n9. **Gets an email with further information** a few days prior to the event\n\nYou can also list the things that happen during and after the event:\n\n* **Gets to the venue/joins the event**– what do they see?\n* **Gets a gift for attending the event**– what is it?\n* **Gets an email to fill out a feedback survey**– how does it look?\n* **Offer a discounted rate for the next event if they post an Instagram story and tag you**– how do you verify they’ve posted the story?\n* **Get an Amazon gift card if they leave a review on your website**– how much? Who sends it?\n\n### 7. Write an event marketing template\n\nA great way to save time in the future is to build an event marketing strategy template. This gives you easy access to the basic steps you need to follow for planning an event. Write one for live, hybrid, or online events to simplify your process and elevate your event marketing strategy\n\n\n## **16 Event marketing strategies and ideas**\n\nIt’s time to take action! Approach this list with a mix-and-match mentality. **Use the information you gathered during the planning stages to come up with your unique promotion strategy.** In this section, you’ll find ideas to help you: \n\n1. Design an event website or landing page\n2. Plan amazing content\n3. Produce a promo video\n4. Create an email marketing campaign\n5. Run advertising campaigns\n6. Promote on social media\n7. Prepare a press release\n8. Partner with influencers\n9. Create a sense of urgency and build FOMO\n10. Get attendees to share on social media\n11. Live stream in-person events\n12. Try online event marketing\n13. Plan interactive elements\n14. Measure success using event analytics\n15. Gather audience feedback\n16. Record and share the event\n\n### 1. Design an event website or landing page\n\nNo matter which event type you plan to host, you need a registration page. The format might vary depending on the type of event. Every landing page should contain event details like:\n\n* The date and location\n* Informative but compelling explanation of the event \n* Unique value proposition that speaks to your target audience \n* Form for people to sign up \n* Clear CTA button \n* The price\n* A summary of the event\n* The event agenda\n* A short bio of the speakers\n* A way to contact your support team\n\nSend further information via email like any required pre-reads, recommended hotels and maps with accessibility, or fun things to do in the event destination. \n\nIf you’re hosting an online event, you can use Livestorm to create your registration page with a custom form. If you’re hosting a hybrid or in-person event, use tools like Carrd or Swipe Pages to easily create these event landing pages.",{"id":8227,"__typename":833,"image":8228},"144458005",{"id":8229,"alt":8230,"height":8231,"url":8232,"width":7452},"48908372","Walkthrough of Livestorm landing page customization options",358,"https://livestorm.imgix.net/1127/1671716893-livestorm-demo.gif",{"id":8234,"__typename":811,"text":8235},"144458006","### 2. Plan amazing content\n\nThe best strategy is to host an event that impresses the audience and adds so much value that they can’t help but talk about it afterward. \n\n* **If you’re hosting an in-person event.** Make sure the speaker is engaging and captivating. Foster opportunities for people to connect with each other and have organic fun. Incorporate ice breakers and give each one of the participants a giveaway present. \n* **If you’re hosting a hybrid event.** Guarantee the event is equally enjoyable for the people online as to the ones that are physically there. Use a [virtual conference tool](https://livestorm.co/blog/best-virtual-conference-platforms) like Livestorm to display virtual attendees’ questions or poll results on a screen. \n* **If you’re hosting an online event.** Identify opportunities to [make your event more engaging](https://livestorm.co/blog/engaging-virtual-events) with features that invite your audience to participate and avoid getting bored. It’s part of [virtual conference best practices](https://livestorm.co/blog/virtual-conference-best-practices) to use polls, Q&As, virtual whiteboards, or share your screen to cast videos to engage your audience.",{"id":8237,"__typename":833,"image":8238},"144458007",{"id":1370,"alt":1371,"height":1372,"url":1373,"width":1374},{"id":8240,"__typename":811,"text":8241},"144458008","### 3. Produce a promo video\n\nTo tease the event speakers or topics, include a promo video in your marketing campaign. Determine whether you want it to be animated or want someone to memorize a script and record it. Either way, you’ll need to:\n\n* Hire experts to record, animate, direct, write the script, and edit\n* Ensure you’re following brand guidelines and that the information is clear \n* Make it short \n* Tailor the video to each [event marketing platform](https://livestorm.co/blog/event-marketing-tools), as you can’t post the same video on Twitter and TikTok since the formatting and audience are different.\n\nIf you’re handling content marketing in-house, consider following an [event marketing trend](https://livestorm.co/blog/event-marketing-trends) to make it more organic. Use tools like CapCut to edit your video, or use Instagram Reels templates. Take a look at this video as an [event marketing example](https://livestorm.co/blog/event-marketing-examples) from Delack Media Group:",{"id":8243,"__typename":913,"youtubeLink":8244},"144458009","https://www.youtube.com/embed/YGBtQc5PzDU",{"id":8246,"__typename":811,"text":8247},"144458010","### 4. Create an email marketing campaign\n\nDraft customized emails with links to your event page, a visually appealing event banner, and engaging copy. Include links in each email that enable readers to register or share the event with their network.\n\nFor example, an email sequence for a virtual product launch could include:\n\n* **Invitation.** Introduce the product, event details, event page, and discount code on bulk registrations\n* **Invitation reminder.** Tease the product and include a countdown to the event\n* **Confirmation email.** Provide registrants with information about how to access the event.\n* **Final reminder.** Send registrants an email reminder 24-48 hours before the event to boost attendance rates.\n\nYou can use mass email marketing services like Mailchimp to customize email templates and create automated workflows for sending campaigns.\n\n",{"id":8249,"__typename":833,"image":8250},"Rcq5V-1DSrKGnaUxGPu7mw",{"id":8251,"alt":8252,"height":3402,"url":8253,"width":899},"46990085","Livestorm settings with automatic email marketing options.","https://livestorm.imgix.net/1127/1655458012-email-cadences-blog-2022.png",{"id":8255,"__typename":811,"text":8256},"ajo6UYSYQiqeav7x9bjrtA","**Pro tip:** use Livestorm’s MailChimp and Mailjet integrations to automate email reminders, create plain text or HTML emails, and manage your email list during event promotion.\n\n### 5. Run advertising campaigns\n\nWhat's more effective than word of mouth? Paid advertising campaigns.\n\nHere’s how to market an event via paid placements:\n\n* Set up remarketing campaigns to target users who viewed a certain page on your website or engaged with your emails.\n* Target lookalike audiences from your existing customer list across channels like Google Ads, YouTube Ads, and Facebook Audience Insights.\n* Track conversions and analyze data like clicks, impressions, and time spent on page, to understand how well the ads perform.\n* Test different ad formats and copy to understand what resonates with your target audience.\n* Ensure you update or create new ads when key event details change, such as dates, guest speakers, or links to the registration page.\n\n**Pro tip:** Livestorm integrates with Google Ads and Google Analytics so you can track and capture traffic data from campaigns and retarget leads with relevant content.\n\n### 6. Promote on social media\n\nSocial media is ideal for broadcasting your event, creating buzz, and engaging your audience before it even begins. Use relevant hashtags and tag guest speakers to get noticed. You can also use these [social media event promotion](https://livestorm.co/blog/social-media-event-promotion) ideas:\n\n* Share video snippets from your marketing assets\n* Tag key influencers in the industry and ask them to share the event with followers\n* Conduct fun quizzes or contests on Twitter and Instagram like asking followers to guess something exciting about your product\n* Share behind-the-scenes content leading up to the event day\n* Create a dedicated hashtag for your event to help attendees follow the conversation about it online\n\nYou can also use event marketing tools like LinkedIn Live Events to share your event with first-degree connects and business page followers.",{"id":8258,"__typename":833,"image":8259},"KbvBTAuJTP-yS40MztCj0A",{"id":8260,"alt":8261,"height":8262,"url":8263,"width":8264},"48870361","A company creating LinkedIn Live Events from their LinkedIn business page",742,"https://livestorm.imgix.net/1127/1670603297-linkedin-event.png",1058,{"id":8266,"__typename":811,"text":8267},"ZQ_CH-OYSDi54WbQg6Ktbg","**Pro tip:** host giveaways and contests that encourage audiences to “tag a friend” or “share this post and win a prize” to increase your event’s visibility and drive more sign-ups.\n\n### 7. Prepare a press release\n\nInclude public relations tasks as part of your event marketing. Give the media a press release with your well-designed assets to start generating buzz.\n\nA press release can be as simple as a Google Doc that outlines your event, mentions sponsors, and links to promotional resources. Send it to news outlets and influencers or post it on your website.\n\n### 8. Partner with influencers\n\nPeople tend to trust other people over brands. Use these [event marketing tools](https://livestorm.co/blog/event-marketing-tools) to find niche influencers to promote your online, hybrid, or in-person event:\n\n* **Google.** Use this formula to find experts in your field: “[industry or niche] + experts/influencers/speakers/bloggers/tiktokers” \n* **BuzzSumo.** Go to the influencers tab on this platform to discover influencing experts on Twitter, YouTube, and Facebook.\n* **X lists.** Look at other influencers’ X lists. You can find those in their profiles by clicking on the three dots next to the follow button.",{"id":8269,"__typename":833,"image":8270},"144481028",{"id":8271,"alt":8272,"height":8273,"url":8274,"width":7443},"MeWVDVKpSn-dHL7mvIhIfg","HubSpot X profile",1038,"https://livestorm.imgix.net/1127/1734038775-hubspot-x-profile.png",{"id":8276,"__typename":811,"text":8277},"144481029","### 9. Create a sense of urgency and build FOMO\n\nCreate different pricing tiers with early bird tickets offered at a discounted rate as a registration incentive. When you release tickets in stages, it generates a sense of urgency.\n\nSo, people will want to buy the cheapest ticket and will buy it faster. You can even use a price optimization tool, like the one on [Eventbrite](https://livestorm.co/integrations/eventbrite), to automate price changes.\n\n**Pro tip:** If you’re using Livestorm to plan, host, and analyze your virtual or hybrid events, connect it to Eventbrite directly and redirect attendees from your registration page to it without any trouble.",{"id":8279,"__typename":833,"image":8280},"144481030",{"id":8281,"alt":8282,"height":2115,"url":8283,"width":2006},"48908395","Illustration of a woman using the Livestorm integration with event registration app Eventbrite","https://livestorm.imgix.net/1127/1671717164-eventbrite-app-marketplace-illustration-showing-livestorm-integration-for-event-marketing_11zon.jpg",{"id":8285,"__typename":811,"text":8286},"144481031","### 10. Get attendees to share on social media\n\nThe only way to get people to attend your event is by promoting it, and one of the most powerful marketing channels to do it is through social media. You should design a social media campaign that invites followers and non-followers to sign up for your event.\n\nA good idea for promoting your online event is by giving away free access to competition winners. This will help you generate FOMO among your followers and have others sign-up just to avoid missing it in case they don’t win.\n\nCreate a branded hashtag for the event and think of initiatives that invite your attendees to announce on social media they’re going to your event. To do so: \n\n* Plan a giveaway that requires people to use the hashtag online\n* Make the experience highly “Instagrammable”\n * If it’s a [virtual event](https://livestorm.co/resources/guides/what-is-a-virtual-event), go beyond the screen and surprise them with a gift that you deliver to their homes.\n * If it’s an in-person event, add backings for people to take pictures, brand everything, and make the catering appealing and eye-catching.\n* Offer a discounted rate for future events to the ones who post online using the hashtag before, during, or after the event\n\n### 11. Live stream in-person events\n\nDon’t let all of your efforts disappear after one event. Record and stream your [live events online](https://livestorm.co/use-cases/live-events) to reach a wider audience. Make sure you have the right equipment and team to record high-quality video and audio. \n\nUse a platform like Livestorm to create a registration page for people to sign-up for the livestream. Also, use the same platform to create an on-demand video and gate it, so anyone can watch the event at their own pace when they share their contact information. ",{"id":8288,"__typename":833,"image":8289},"144481032",{"id":8290,"alt":8291,"height":8292,"url":8293,"width":4952},"48908398","A screenshot of the Livestorm platform playing a Hostfully on-demand demo video",631,"https://livestorm.imgix.net/1127/1671717183-hostfully-on-demand-demo-using-livestorm-11zon.jpg",{"id":8295,"__typename":811,"text":8296},"144481033","### 12. Try online event marketing\n\nMany in-person events can happen virtually. All you need is superb [virtual event software](https://livestorm.co/virtual-event-software) that lets you talk and engage with your audience.\n\nLivestorm is your best option for [interactive virtual events](https://livestorm.co/resources/ebooks/interactive-virtual-events), as it includes comprehensive event planning, hosting, engagement, and analytics features. These include:\n\n* Creating landing pages and adding custom fields to registration forms\n* Setting recurring events if you’re [running a virtual conference](https://livestorm.co/resources/guides/virtual-conference) with multiple sessions\n* Customizing your room, emails, and landing pages to show your branding\n* Sending automated emails with reminders\n* Exporting all your attendees’ contact information\n* Using engagement features like: \n * In-app file sharing\n * Emoji reactions\n * Q&As, polls, and private and public chats\n * Virtual and interactive whiteboard\n * Breakout rooms\n * Call to action (CTA) button\n* Accessing your data analytics and getting a participation report\n* Giving easy access to participants as it’s a browser-based platform",{"id":8298,"__typename":833,"image":8299},"144481034",{"id":8300,"alt":8301,"height":8302,"url":8303,"width":8304},"48908414","Livestorm platform demonstrating how to use the call to action button",495,"https://livestorm.imgix.net/1127/1671717430-call-to-action.jpg",903,{"id":8306,"__typename":811,"text":8307},"Avi5GmxMTQy7-fUoAl779A","### 13. Plan interactive elements\n\nIf you’re hosting an online or hybrid event, ensure your event includes interactive elements. If you’re using Livestorm to plan, promote, and host your event, you can make use of these interactive elements to enhance the user experience:\n\n* Live polls\n* Q&A\n* Live chat\n* Emoji reactions\n* CTAs\n\nYou can replace these elements when hosting in-person events by asking people to speak up, raise their hands, or scan a QR code.\n\n### 14. Measure success using event analytics\n\nEvent analytics help you measure the success of your event. Livestorm gives you useful insights like the number of attendees, replay views, number of sessions, average duration, and traffic data. Use this data to evaluate your event’s performance, identify areas that need improvement, and create a better event marketing plan.\n\nFor example, if you notice that channels like email, social media, and organic search drive more traffic than paid ads, you can focus your next event on optimizing those channels. Similarly, if you notice that the average duration of your event is lower than you expected, you can focus on creating more engaging and interactive sessions.",{"id":8309,"__typename":833,"image":8310},"b-7Ajm2OT3Whmo99HI6LSw",{"id":8311,"alt":8312,"height":2543,"url":8313,"width":6672},"48990214","Livestorm analytics dashboard","https://livestorm.imgix.net/1127/1673959588-advanced-analytics-1.jpg",{"id":8315,"__typename":811,"text":8316},"144481035","### 15. Gather audience feedback\n\nFeedback is crucial for growth, and only your attendees can let you know if they found the event useful, entertaining, or a huge waste of time. There are three things you can do to gather feedback during the event (if it’s a presentation):\n* **Ask people at the beginning about their expectations.** This will let you tailor the content and ensure you address people’s needs.\n* **Use quick polls or ask questions for people to answer by a show of hands.** This will allow you to get a sense of how people are feeling in the middle of the event.\n* **Send a Typeform with a few questions after the event.** This enables you to gather anonymous and more detailed feedback from your event. You can automate this with Livestorm.\n\n### 16. Record and share the event\nMarketing for an event includes thinking about how to make your event shareable before, during, and after it’s done. If you’re hosting an in-person, online, or hybrid event like a niche conference, make sure to record it.\n\nYou can use this evergreen content by repurposing it and using it as a lead magnet. For example, if you do an online personal branding conference, you can then use the recording to create different video modules for people to access once they share their email with you.\n\n\n## What’s the best way to **promote your event?**\n\nYou need a strategy to market your event—a list of coordinated actions you’ll take to reach out to potential attendees and get them to sign up. Pick out the actions you’ll take as part of your event marketing plan. \n\n* **The best way to promote an in-person or hybrid event** is to mix offline with online marketing strategies. Try these ideas:\n * Create an event website that has a registration form and it’s packed with your event information. \n * Get more participants by opening the event to a global audience by live streaming.\n * Create Instagrammable_ _moments to leverage user-generated content (UGC).\n* **The best way to promote a virtual event** is to focus mostly on online promotion that has a clear call to action that takes potential attendees to your registration page. To achieve this, try these promotion strategies:\n * Design a custom registration page. If you’re using Livestorm, you can do this directly from the platform and customize it to suit your branding.\n * Find potential partners and influencers with a quick Google search, on BuzzSumo, or by reviewing other influencers' Twitter lists. \n * Define a pricing strategy and generate FOMO.\n\nThe best event marketing strategy is the one that suits your business goals and gets your audience buzzing about your brand. You should also aim to minimize repetitive tasks by automating as much as possible. Try using a platform like Livestorm to automatically send email reminders and set recurring events, taking the hassle out of virtual event management.",{"id":8318,"__typename":913,"youtubeLink":8319},"NkO37NP4Q8-ChPs4ONkGFA","https://www.youtube.com/embed/XCGvklgtsDM?si=6TxDD2qyTEsvS52o",{"id":8321,"__typename":811,"text":8322},"bWtfryQzQaaQghhf7RtG2g","## Should you host conferences and event marketing?\n\nYes, event marketing can make your business profitable. To get the most ROI and achieve event success, you have to come up with a strategy that helps you measure your event marketing initiatives and tailor them to a clear goal.\n\nThe first thing that you need to do is define the type of event that you want to host. You can have virtual, live, or hybrid events. Then, you’ll need to:\n\n* Plan ahead and make an event marketing template for the future\n* Promote your event on social media and other channels\n* Record the session for future repurposing\n* Measure the event’s success \n\nIf you’re hosting an online or hybrid event, you’ll also need to add “choosing the right virtual event marketing software” to the list. In that case, Livestorm is one of the most complete options for hosting large (3,000 attendees), interactive, and analytical platforms you’ll find. \n\n## Plan your next event with the right platform\n\n**When it comes to hosting a successful event, capturing leads and nurturing relationships are key.** Get creative with your pre-event marketing and promotional strategies, host giveaways, and leverage paid advertising.\n\nKeep your audience engaged during the event with interactive polls, downloadable PDFs, and CTA buttons. After the event, schedule automated follow-up emails, send surveys, and analyze event metrics to create an even better experience for your next event.\n\n**With Livestorm’s intuitive platform and customizable features like automated emails, live polls, analytics, and integrations, you can create an unforgettable experience for your attendees every time.** Livestorm makes online events effortless and engaging for you and your attendees.\n\n## Frequently asked questions about event marketing\n\n\n### **What does an event marketer do?**\n\n**An event marketer is responsible for planning, organizing, and executing marketing events.** Depending on the marketing strategy, the event marketer might also manage other marketing aspects like networking and public relations.\n\n\n### **What is an example of event marketing?** \n\n**One of the most common examples of event marketing is a product launch**. Apple is quite popular for hosting hybrid marketing events to announce the launch of their newest products. \n\n\n### **How effective is event marketing?** \n\nEvent marketing is highly effective, when done correctly it can help businesses to\n\n* **Increase brand awareness**\n* **Boost sales and revenue**\n* **Build trust and close relationships with their customers**\n\n\n### **When should you start event marketing?**\n\n**You should start event marketing as soon as it aligns with your strategy.** Because contrary to popular belief, event marketing doesn’t need to be expensive. You can start with an online webinar or conference, and then slowly grow into a hybrid or in-person event with thousands of attendees. \n\n\n### **What are the 5 essential features of event marketing?**\n\n**These are the five essential features of event marketing:**\n\n1. Have clear goals and objectives\n2. Promote and send reminders\n3. Choose the right venue or platform\n4. Have a clear CTA\n5. Analyze your results",{"id":8324,"alt":8325,"height":6003,"url":8326,"width":2006},"47309035","What is a Teleconference, and How to Set one Up","https://livestorm.imgix.net/1127/1657819466-what-is-a-teleconference-and-how-to-set-one-up.jpg",[],"Discover 16 powerful event marketing strategies to promote your next event. Get clear on types of event marketing and how to build a strategy.",[8330,8362,8371],{"id":8331,"contentData":8332},"144484208",{"@context":1143,"@type":1144,"mainEntity":8333},[8334,8338,8342,8346,8350,8354,8358],{"@type":1147,"name":8335,"acceptedAnswer":8336},"How do you plan an event marketing strategy?",{"@type":1150,"text":8337},"Define your objectives, understand your audience, and establish a timeline for planning, promoting, and pulling off your event.",{"@type":1147,"name":8339,"acceptedAnswer":8340},"What’s the best way to promote your event?",{"@type":1150,"text":8341},"The best way to promote an in-person or hybrid event is to mix offline with online marketing strategies.",{"@type":1147,"name":8343,"acceptedAnswer":8344},"What does an event marketer do?",{"@type":1150,"text":8345},"An event marketer is responsible for planning, organizing, and executing marketing events. Depending on the marketing strategy, the event marketer might also manage other marketing aspects like networking and public relations.",{"@type":1147,"name":8347,"acceptedAnswer":8348},"What is an example of event marketing?",{"@type":1150,"text":8349},"One of the most common examples of event marketing is a product launch. Apple is quite popular for hosting hybrid marketing events to announce the launch of their newest products.",{"@type":1147,"name":8351,"acceptedAnswer":8352},"How effective is event marketing?",{"@type":1150,"text":8353},"Event marketing is highly effective, when done correctly it can help businesses to Increase brand awareness Boost sales and revenue Build trust and close relationships with their customers",{"@type":1147,"name":8355,"acceptedAnswer":8356},"When should you start event marketing?",{"@type":1150,"text":8357},"You should start event marketing as soon as it aligns with your strategy. Because contrary to popular belief, event marketing doesn’t need to be expensive. You can start with an online webinar or conference, and then slowly grow into a hybrid or in-person event with thousands of attendees.",{"@type":1147,"name":8359,"acceptedAnswer":8360},"What are the 5 essential features of event marketing?",{"@type":1150,"text":8361},"These are the five essential features of event marketing: Have clear goals and objectives Promote and send reminders Choose the right venue or platform Have a clear CTA Analyze your results",{"id":8363,"contentData":8364},"JLGKTa8RRUKJqOdmfKZkmg",{"@context":1167,"@type":1168,"name":8365,"description":8366,"thumbnailUrl":8367,"uploadDate":8368,"duration":8369,"embedUrl":8205,"interactionCount":8370},"10 Virtual Event Ideas to Boost Engagement","As virtual events become the new norm, finding ways to engage your audience is more crucial than ever. Check out this video for actionable tips to activate your audience and boost engagement in your online events! ⏱️ Timestamps: 00:00 - Intro 00:44 - Use a video engagement platform 01:43 - Enable emoji reactions 02:25 - Choose the right format 03:30 - Run live polls 04:40 - Host rapid fire-questions 05:28 - Host a Q&A session 06:11 - Run an ice-breaker 06:46 - Share resources 07:27 - Send a Call-to-Action 08:03 - Measure engagement 🎯 Measure video engagement of your online events: https://bit.ly/3xcn3xh ❤️ Like this video? Subscribe to our channel: https://bit.ly/3xlYcZ1 ---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/KmiUtyOW1ec/default.jpg","2022-06-07T07:45:09Z","PT9M9S","665",{"id":8372,"contentData":8373},"Ar4bWkY7Q1iwy4r-jOIrew",{"@context":1167,"@type":1168,"name":4238,"description":4239,"thumbnailUrl":4240,"uploadDate":4241,"duration":4242,"embedUrl":4215,"interactionCount":8374},"2309","16 Event Marketing Strategies for 2025 (+Examples)",{"id":8377,"alternativeVersions":8378,"_locales":8387,"_publishedAt":8388,"_updatedAt":8389,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":8390,"blogPostAuthor":8392,"cluster":8394,"content":8411,"coverImage":36,"coverWithImgix":8549,"bottomContentOffer":166,"date":8553,"headerCta":493,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":8554,"relatedPillarPage":166,"seoDescription":8555,"sidebarContentCard":166,"structuredData":8556,"subtitle":8555,"title":8573,"slug":8382},"ebSkF9xESmOXJ9BvmpI6pA",[8379,8381,8383,8385],{"locale":2060,"value":8380},"videohosting",{"locale":756,"value":8382},"video-hosting",{"locale":2065,"value":8384},"alojamiento-de-videos",{"locale":759,"value":8386},"hebergement-video",[756,759,2065,2060],"2025-05-30T16:29:39+02:00","2025-05-24T18:40:01+02:00",[8391],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":8393,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":8395,"bottomContentCardCtaTitle":780,"bottomContentCardText":7000,"bottomContentCardTitle":7001,"displayCustomerLogoSection":493,"headerCtaText":8396,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":8397,"relatedPillarPage":8403,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":8409,"title":8410,"urlForTheCta":32,"withoutContentOffer":493},"117955091","Read this Ebook with 50 icebreakers for your next video conference.",{"__typename":541,"id":5546,"trackName":32,"trackNameFallback":5547,"backgroundImage":8398,"coMarketing":166,"ebook":8399,"image":8400,"resourceType":8401,"shortDescription":5557,"slug":5558,"title":5547},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5550},{"id":5552,"alt":5553,"height":564,"url":5554,"width":551},{"id":1339,"color":394,"cta":800,"icon":8402,"name":554},{"id":410,"name":411},{"id":8404,"backgroundImage":8405,"shortDescription":8406,"shortTitle":8407,"slug":8408},"115289844",{"id":6207,"alt":7004,"height":3063,"url":6209,"width":897},"Plan better video meetings and video communication with our guide. Discover the best video conferencing software and find the perfect fit for your team.","What Is Video Conferencing? 25 Best Tools (+ Setup Tips)","what-is-video-conferencing","Download the Ebook to get 50 icebreakers for video conferences","Video conferencing",[8412,8415,8418,8425,8428,8435,8438,8446,8449,8456,8459,8467,8470,8477,8480,8486,8489,8497,8500,8507,8510,8518,8521,8527,8530,8537,8540,8546],{"id":8413,"__typename":811,"text":8414},"HGPLC93LTU2-cnhYVX0_Uw","From webinars and demos to training and onboarding, your team's video library is growing quickly. So how can you manage distribution, marketing, and sales enablement effectively?\n\n**You need the right video hosting platform to maximize the value of your content.** But with dozens of options to consider, it isn't easy to choose the ideal software for your business.\n\nIn this guide, we'll cover use cases, pros and cons, and pricing for the top video hosting sites so you can find the software that meets your team's needs and fits your company's budget.\n\n\n## How to choose the best video hosting provider\n\nBefore evaluating video platforms, clarify exactly what your team needs to succeed. Start by considering these essential features.",{"id":8416,"__typename":811,"text":8417},"Q4Uv6jDbSsSEVxeZofhOSw","### Sufficient video storage\n\nWhether you plan to host full-length webinars or short video clips, **you need a platform with enough storage and streaming bandwidth**. If you intend to host live events, you also need a solution that supports the number of attendees you typically invite.\n\n\n### Support for relevant video formats\n\nMost video hosting websites support popular video formats like MP4 and MOV. If you often need to upload less common formats like WEBM or HTML5, double-check the platform's specifications before getting started.\n\n\n### Video sharing and embedding options\n\nAlmost every video hosting platform allows you to share content via URL. But what if you want to feature videos on your website, share them on social media, or insert them into emails? Ensure the solution you pick has the sharing and embedding options you need.",{"id":8419,"__typename":833,"image":8420},"Hw4xBO_oTkSl-txRQ_3cEQ",{"id":8421,"alt":8422,"height":8423,"url":8424,"width":2198},"46249188","Fun virtual meeting",667,"https://livestorm.imgix.net/1127/1649173132-shutterstock_1840561972.jpg",{"id":8426,"__typename":811,"text":8427},"DlpVYT_8THqcHu2tfc3_-A","### Video analytics for tracking and optimization\n\nThe best video hosting platforms have analytics that reveal which content drives the most views and engagement. In-depth video analytics can also offer insight into your audience’s preferences so you can improve your video marketing strategy.\n\n\n### Registration pages for virtual events\n\nIf you host virtual events, you won't want to wait until afterward to share your content. Instead, you need a **video hosting platform that makes registration seamless**. Then you can easily promote events, get more registrations, and make a bigger impact.\n\n\n### Marketing automation for reminders and follow-ups\n\nThe more views your videos get, the more successful they typically are. An easy way to maximize views is to send reminders before going live and then distribute links afterward. To simplify the process, seek out a video hosting service with marketing automation.\n\n\n### Integrations with third-party marketing tools\n\nIf you already have marketing workflows in place, you'll likely want a **video hosting solution that integrates with your tech stack**. Many of the options below work with customer relationship management (CRM) and marketing automation tools you already use.\n\n\n## The top video hosting sites at a glance\n\n\n\n1. **YouTube** for free video hosting\n2. **Vimeo** for video production and hosting\n3. **Wistia** for livestreaming and on-demand hosting\n4. **Livestorm** for on-demand webinars and virtual events\n5. **Brightcove** for video marketing and monetization\n6. **VEED** for video editing and reusable templates\n7. **Adilo** for livestreaming with piracy prevention\n8. **Wave.video** for AI-powered video production and editing\n9. **Gumlet** for automated video hosting for developers\n10. **Rewatch** for video hosting and automated publishing\n11. **Loom** for async communication\n12. **Sendspark** for personalized outreach\n\n## 12 Best video hosting sites for business\n\nSome platforms are designed for livestreaming and on-demand events, while others are known for their editing and personalization tools. So which one solves your team's most pressing problems? Use our list to find the best video hosting solutions for your business.\n\n\n### 1. YouTube\n\n[YouTube](https://youtube.com) is a video sharing platform designed for livestreaming and hosting short- and long-form content. **The biggest difference between YouTube and others on this list is that it's a social media platform where video creators can build audiences and monetize their content.**",{"id":8429,"__typename":833,"image":8430},"BcwipwrqR_CON23zgqZPsw",{"id":8431,"alt":8432,"height":8433,"url":8434,"width":1259},"45390122","youtube live channel streaming for virtual events ",787,"https://livestorm.imgix.net/1127/1647447738-02_youtube-live.jpg",{"id":8436,"__typename":811,"text":8437},"KsKhRF23QRyqALlwLoMktg","**Top features:**\n\n\n\n* Livestreaming capabilities that enable brands to connect with viewers in real-time.\n* Channels where viewers can browse and watch all video content by the brand or creator.\n* Recommendation engine to help brands and creators get more views and subscribers.\n\n**YouTube is best for:**\n\n\n\n* Creators that want to attract subscribers and sell premium subscriptions.\n* Brands that need to publish top-of-funnel content for awareness and education.\n* Marketers who want to use the YouTube algorithm to improve discovery.\n\n**YouTube isn't ideal for:**\n\n\n\n* Businesses that need to publish gated content. YouTube videos can be private, but the platform is primarily geared toward discovery.\n* Creators who need built-in editing tools. YouTube does have basic trimming and audio tools, but it isn't designed for extensive edits.\n* Marketers seeking a platform with native tools, including registration pages and email automations.\n\n**YouTube pricing:**\n\n\n\n* YouTube is free to use. The platform has no paid plans or features.\n\n\n### 2. Vimeo\n\n**As a fully featured video platform, [Vimeo](https://vimeo.com/) can do everything from production and editing to hosting and sharing.** With Vimeo, you can create video marketing, manage internal communications, and host live events.",{"id":8439,"__typename":833,"image":8440},"WfAv1YfkT-OlQ31sTfsBsg",{"id":8441,"alt":8442,"height":8443,"url":8444,"width":8445},"48630714","Vimeo Record for recording webinars",867,"https://livestorm.imgix.net/1127/1666634180-02-vimeo-record-for-recording-webinars.jpg",1690,{"id":8447,"__typename":811,"text":8448},"Lzxih7zHRBm8lmy2NAcsJQ","**Top features:**\n\n\n\n* Production tools designed for [recording webinars](https://livestorm.co/blog/record-webinar), capturing your screen, or creating videos from AI-generated scripts.\n* Video editor with text-based editing tools, brand kits for a consistent look, and graphic templates for visual appeal.\n* Customizable video player for livestreaming and sharing on-demand videos in a branded setting.\n* Video library where teams can collaborate, provide time-stamped feedback, and update content efficiently.\n\n**Vimeo is best for:**\n\n\n\n* Creators and coaches who want to produce, edit, and promote video content.\n* Teams aiming to speed up video production with AI tools, templates, and teleprompters.\n\n**Vimeo isn't ideal for:**\n\n\n\n* Marketers who need to host webinars, as they're included in Vimeo's Advanced plan only.\n* Event marketers planning large virtual conferences, as Vimeo supports only 12 speakers.\n* Teams on smaller budgets, as Vimeo's free and entry-level plans have strict video limits.\n\n**Vimeo pricing:**\n\n\n\n* Free plans include 3 videos only.\n* Paid plans start at $20 per seat per month.\n\n\n### 3. Wistia\n\n**[Wistia](https://wistia.com/) is a video platform with tools for creating, hosting, and marketing content.** With Wistia, you can record presentations, host virtual events, and market content to your audience.",{"id":8450,"__typename":833,"image":8451},"PPCTinwQQCGjZp2OuKEMkQ",{"id":8452,"alt":8453,"height":8454,"url":8455,"width":838},"a77P_4NJS3iEVkyzjECzRQ","Wistia homepage",668,"https://livestorm.imgix.net/1127/1706627977-wistia-homepage.jpg",{"id":8457,"__typename":811,"text":8458},"GDwgKN8TRPKAjaoJo8O4kw","**Top features:**\n\n\n\n* Recording tools to capture your screen or webcam and livestreaming tools for presentations and webinars.\n* Simple editing tools for trimming, splitting, and adding transitions as well as collaboration tools to provide feedback.\n* Video hosting and a video player that supports lead generation, calls-to-action, and annotation links.\n* Video analytics that reveal what's working and what isn't via engagement metrics, audience trends, and heatmaps.\n\n**Wistia is best for:**\n\n\n\n* Marketers who need to create video programs for lead generation and audience nurturing.\n* HR and operations teams that need to host employee training and onboarding videos.\n\n**Wistia isn't ideal for:**\n\n\n\n* Creators who need a full-featured editing suite with graphics, overlays, and templates.\n* Marketers who need to repurpose video content in various formats across channels.\n* Event marketers who need to host longer events, as Wistia caps recordings at 60 minutes.\n\n**Wistia pricing:**\n\n\n\n* Free plans include 10 videos with basic analytics.\n* Paid plans start at $24 per user per month.\n\n\n### 4. Livestorm\n\n**As a fully featured video conferencing platform, Livestorm can host everything from company webinars and training sessions to [product demos](https://livestorm.co/use-cases/product-demo-webinar-software) and online courses.**\n\nNeed to promote a pre-recorded video? With Livestorm, you can upload your video and make it available as an [on-demand event](https://livestorm.co/webinar-glossary/on-demand-webinar) or an automated webinar.\n\nWant to livestream an online conference? Livestorm also makes it easy to share virtual events in real-time, complete with interactive Q&A sessions.",{"id":8460,"__typename":833,"image":8461},"MJXyT1mZQLuQH6jSbcnQTg",{"id":8462,"alt":8463,"height":8464,"url":8465,"width":8466},"49040751","Livestorm video hosting",1248,"https://livestorm.imgix.net/1127/1674222314-en-west-hollywood-room.jpg",1752,{"id":8468,"__typename":811,"text":8469},"W0BECyqvRlSD0yrr31mkeA","**Top features:**\n\n\n\n* Has branded registration pages and email cadences so you can boost attendance and follow up with viewers after the event.\n* Supports public events that don't require registration and private events designed for more exclusive audiences.\n* Provides analytics for live events and replays so you can identify the most engaging moments—and use the data to inform future video content.\n* Integrates with HubSpot, Zapier, Salesforce (enterprise only), and dozens of other sales and marketing automation apps.\n\n**Livestorm is best for:**\n\n\n\n* **Companies seeking a complete video hosting platform for livestreaming and pre-recorded video content.** Livestorm supports both internal content like meetings and training sessions as well as external content like video podcasts, webinars, and demos.\n* **Teams that collaborate on video production and marketing.** All Livestorm plans allow unlimited team members, so you don't have to purchase individual seats to get your entire team on board.\n* **Marketers who need automated tools for promoting video content.** Livestorm has custom registration pages to encourage signups and automated email marketing workflows to boost views.\n\n**Livestorm isn't ideal for:**\n\n\n\n* Creators or content teams that need to edit videos extensively prior to publishing. \n* Marketing and sales teams that need to create and share short video clips at scale.\n\n**Livestorm pricing:**\n\n\n\n* Free plans include up to 20 minutes per video session with up to 30 live attendees.\n* Paid plans start at $99 per month for unlimited team members.\n\n\n### 5. Brightcove\n\n**As a video streaming platform, [Brightcove](https://www.brightcove.com/) is designed for businesses that want to market and monetize content.** It doubles as a livestreaming tool for real-time content and as a video platform for hosting webinars and training videos.",{"id":8471,"__typename":833,"image":8472},"RrwF7WVJSX6kuVyfkNVCXA",{"id":8473,"alt":8474,"height":8475,"url":8476,"width":838},"Ebu4IGyDRFG_vcbIHWI01g","Brightcove homepage",885,"https://livestorm.imgix.net/1127/1706628097-brightcove-homepage.jpg",{"id":8478,"__typename":811,"text":8479},"G8ON3r7ISUWB7hW5YfedLA","**Top features:**\n\n\n\n* Video hub for managing content, updating metadata, and configuring formats for social media and company websites.\n* Over-the-top (OTT) streaming platform with multiple monetization models, content protection, and partner integrations.\n* Interactive engagement features like polls and quizzes that provide feedback on audience preferences.\n* Advanced video analytics with insight into performance, sentiment, audience experience, and content trends. \n\n**Brightcove is best for:**\n\n\n\n* Companies building robust media programs to attract new audiences, support the buyer's journey, and convert customers.\n* HR and operations teams that want to create company culture via [employee onboarding videos](https://livestorm.co/use-cases/webinar-employee-onboarding) and internal communications.\n\n**Brightcove isn't ideal for:**\n\n\n\n* Teams looking for a free or lightweight option to livestream or host videos.\n* Creators seeking a video editing platform or a content production suite.\n\n**Brightcove pricing:**\n\n\n\n* Brightcove doesn't publish pricing details publicly. Contact sales for a custom quote.\n\n\n### 6. VEED\n\n**[VEED](https://veed.io) is a video editing and production platform with AI-powered tools for creating and sharing content.** With VEED, you can record, upload, and optimize videos for internal or external use.",{"id":8481,"__typename":833,"image":8482},"LwF1MoYHT_WggpxKzWzwtQ",{"id":8483,"alt":8484,"height":5181,"url":8485,"width":838},"XwjPG-P4Q1eWrjlKgZk7qQ","VEED video editor","https://livestorm.imgix.net/1127/1706628159-veed-video-editor.jpg",{"id":8487,"__typename":811,"text":8488},"E7ql3a0TQXCaeOCe1UcxkQ","**Top features:**\n\n\n\n* Screen recorder for producing video messages, async feedback, product demos, and business presentations.\n* Editing suite that has an extensive template library, trimming and splitting tools, and annotations and overlays.\n* AI-powered tools for generating videos, adding voices via text-to-speech, creating avatars, and fixing eye contact.\n* Subtitle and transcription tools to improve accessibility and engagement for various video formats.\n\n**VEED is best for:**\n\n\n\n* Marketing and sales teams that need to produce videos to attract new viewers, engage audiences, and convert customers.\n* Course creators who need a reliable platform to host [automated webinars](https://livestorm.co/blog/automated-webinars), training sessions, and e-learning programs.\n* Communications teams that need private video hosting for employee onboarding and async meetings.\n\n**VEED isn't ideal for:**\n\n\n\n* Companies that need to livestream content, as VEED doesn't have a native streaming tool.\n* Teams and creators that need to build large video libraries, as VEED's storage options are more limited than many competitors.\n\n**VEED pricing:**\n\n\n\n* Free plans have a 2GB storage limit and a 1GB limit per video upload.\n* Paid plans start at $25 per user per month.\n\n\n### 7. Adilo\n\nAs a video hosting and marketing platform, [Adilo](https://adilo.com/) is engineered for fast, buffer-free streaming. **With Adilo, you can upload content or [record a livestream](https://livestorm.co/blog/how-record-livestream) and then publish it to your channel or share it privately via video messaging.**",{"id":8490,"__typename":833,"image":8491},"ByBLyH44RdC5nVh8Mb43Ag",{"id":8492,"alt":8493,"height":8494,"url":8495,"width":8496},"TpBdCXIVTdW2EJgiZWsNCw","Adilo video hosting",1068,"https://livestorm.imgix.net/1127/1706628441-adilo-video-hosting.jpg",1198,{"id":8498,"__typename":811,"text":8499},"Xj59J_kpRy6lGrVdDRiyhw","**Top features:**\n\n\n\n* Video and audio hosting tools that include terabytes of storage.\n* Video protection tools that prevent downloading and piracy, which is key for paid content.\n* Split testing so creators can experiment with videos and thumbnails to find what works.\n* Integration with Google and Facebook advertising platforms to simplify retargeting.\n\n**Adilo is best for:**\n\n\n\n* Marketers who need to build video libraries and create in collaboration with colleagues.\n* Advertisers who want to embed calls-to-action and interactive buttons in videos.\n* Coaches and educators who want to secure added protection for their [online courses](https://livestorm.co/use-cases/online-courses-webinar-software).\n\n**Adilo isn't ideal for:**\n\n\n\n* Creators who need a dedicated video editing tool.\n* Marketers who need a tool to repurpose video for various channels and formats.\n\n**Adilo pricing:**\n\n\n\n* Free plans include 5GB storage and 25GB streaming per month.\n* Paid plans start at $29 per month for a single user or $49 per month for 3 users.\n\n\n### 8. Wave.video\n\n[Wave.video](https://wave.video/) is a platform for video editing, streaming, and hosting. **With Wave.video, you can record original content, generate videos using AI tools, or save time with templates.** It also supports livestreaming across other platforms like YouTube and Facebook.",{"id":8501,"__typename":833,"image":8502},"P3j_jIWpRhqh1H7bUJrohA",{"id":8503,"alt":8504,"height":8505,"url":8506,"width":838},"BrYsT3pPRxOylByWexJxnw","Wave.video editor",905,"https://livestorm.imgix.net/1127/1706628544-wave-video-editor.jpg",{"id":8508,"__typename":811,"text":8509},"LsxolMy6QpW7WjvjtGmcIw","**Top features:**\n\n\n\n* Livestreaming studio that supports co-streaming and multi-streaming across channels.\n* Fully featured video editing suite for adding overlays, stock images, and audio.\n* Templates that enable creators to create videos for multiple channels simultaneously.\n* AI-powered text-to-video tool that transforms text-based marketing content in seconds.\n\n**Wave.video is best for:**\n\n\n\n* Creators who want to produce more engaging videos and livestream across platforms.\n* Marketers who need one tool to produce videos for marketing and advertising channels.\n\n**Wave.video isn't ideal for:**\n\n\n\n* Teams that need to host webinars or conferences with dozens of speakers.\n* Businesses looking for a tool that integrates with automation and CRM platforms.\n\n**Wave.video pricing:**\n\n\n\n* Free plans support videos up to 15 minutes long (with a watermark).\n* Paid plans start at $20 per month.\n\n\n### 9. Gumlet\n\n**[Gumlet](https://www.gumlet.com/) is a video hosting and streaming platform that's engineered for developers.** With Gumlet, you can upload content instantly, stream videos globally, stay organized with a video content management system (CMS), and save time with automation tools.",{"id":8511,"__typename":833,"image":8512},"J1zgnJLCQyK7klddPehz5Q",{"id":8513,"alt":8514,"height":8515,"url":8516,"width":8517},"anN4MhR6SaiX1llHn54XQg","Gumlet video hosting",786,"https://livestorm.imgix.net/1127/1706628571-gumlet-video-hosting.jpg",1062,{"id":8519,"__typename":811,"text":8520},"WJ5k6lr3QhaO3YprFiOwIw","**Top features:**\n\n\n\n* Personalized video player to add branding to the viewing experience. Gumlet videos also support calls-to-action to help drive off-screen goals.\n* Video protection tools like digital rights management to prevent unauthorized distribution and dynamic watermarking to help avoid theft.\n* Engagement metrics that reveal view numbers, play times, and completion rates to give creators the analytics they need to optimize content.\n\n**Gumlet is best for:**\n\n\n\n* Businesses that produce video content at volume and need substantial storage. Even the most basic paid plan includes 1500 storage minutes and 2TB of bandwidth per month.\n* Companies and creators that need a robust solution for protecting content.\n* Teams that want to automate video publishing with webhooks, APIs, and SDKs.\n\n**Gumlet isn't ideal for:**\n\n\n\n* Editing beyond adding thumbnails, subtitles, or meta information. Creators who need a complete editing suite should plan to invest in another tool.\n* Repurposing videos for various channels or formats. Marketers who need to produce videos for social media or advertising will need a different tool.\n\n**Gumlet pricing:**\n\n\n\n* Free plans include 100 storage minutes and 250GB of streaming bandwidth.\n* Paid plans start at $19 per month for 2 users.\n\n\n### 10. Rewatch\n\n**[Rewatch](https://rewatch.com/) is a video hub where teams can build knowledge bases, collaborate asynchronously, and check off to-do lists together.** With Rewatch, you can create screen recordings, share meetings, and generate video summaries automatically.",{"id":8522,"__typename":833,"image":8523},"P91T90bhT8O2oK6wqFplzw",{"id":8524,"alt":8525,"height":6831,"url":8526,"width":838},"T-Jh7SbIRyG6pJAPY6kosA","Rewatch video meeting","https://livestorm.imgix.net/1127/1706628705-rewatch-video-meeting.jpg",{"id":8528,"__typename":811,"text":8529},"ciSI83juRyecQUn_6yn9uw","**Top features:**\n\n\n\n* Video knowledge base tool that lets teams create dedicated wikis where colleagues can access standard operating procedures and get answers to frequently asked questions.\n* AI-powered screen recorder that automatically captures meetings, generates time-stamped notes, and notifies team members about specific keywords.\n* Series tool that allows teams to reduce real-time meetings by sharing updates and discussing specific topics using a story-style format.\n\n**Rewatch is best for:**\n\n\n\n* Sales and revenue teams seeking a centralized tool or knowledge base for enablement and conversation intelligence.\n* Operations teams looking for a single hub for sharing meetings, creating to-do lists, and tracking action items.\n* Product and customer success teams that want to distribute customer feedback and improve accessibility.\n\n**Rewatch isn't ideal for:**\n\n\n\n* Marketers who want to share content with customers or prospects. Unlike other tools on this list, Rewatch is best for internal use.\n* Sales teams that need to create outreach or video messages for prospects. It's possible to share Rewatch videos, but the platform is designed for internal communications.\n\n**Rewatch pricing:**\n\n\n\n* Free plans include up to 15 transcribed recordings per month and support 5 users.\n* Paid plans start at $23.75 per user per month, with a minimum of at least 3 users.\n\n\n### 11. Loom\n\n**As a screen recording platform, [Loom](https://www.loom.com/) isn't a traditional video hosting solution. Instead, it's a popular tool for video messaging.** With Loom, you can record your screen and webcam to produce quick messages or longer presentations.",{"id":8531,"__typename":833,"image":8532},"cMMViAfhQ6a1ivTH6YErNg",{"id":8533,"alt":8534,"height":5300,"url":8535,"width":8536},"49108580","Send video messages efficiently with Loom","https://livestorm.imgix.net/1127/1675097947-12_loom.jpg",2900,{"id":8538,"__typename":811,"text":8539},"NdT3KHI_QTWegNwfnnRouQ","**Top features:**\n\n\n\n* Virtual backgrounds, recording canvases, camera frames, and blur tools.\n* Drawing tools for on-screen emphasis and transcript-based tools for editing.\n* Video transcripts, comments, and emoji reactions to enhance the viewer experience.\n\n**Loom is best for:**\n\n\n\n* Technically, Loom can support unlimited video length. However, it's best for sharing short videos, such as explainers, demos, outreach, and asynchronous communication.\n* Internal communication, such as sharing feedback, project updates, or training videos with team members.\n* Customer-centric videos, such as onboarding material, product demos, or knowledge base content.\n\n**Loom isn't ideal for:**\n\n\n\n* Recording webinars or podcasts—especially those with more than one speaker.\n* Livestreaming conferences or virtual events, as it's best as a screen recorder.\n\n**Loom pricing:**\n\n\n\n* Free plans include up to 25 videos up to 5 minutes long.\n* Paid plans start at $15 per user per month. The Loom AI add-on is priced at an additional $5 per user per month.\n\n\n### 12. Sendspark\n\n**[Sendspark](https://www.sendspark.com/) is a video messaging tool designed to help sales teams improve async communication.** With Sendspark, you can record your screen and webcam or upload pre-recorded videos to host and share with potential buyers.",{"id":8541,"__typename":833,"image":8542},"JLdekMYqRi-vSSYx6D0o2A",{"id":8543,"alt":8544,"height":8517,"url":8545,"width":838},"ememg0hMQyq8Jw10tlCN0w","Sendspark video message","https://livestorm.imgix.net/1127/1706628734-sendspark-video-message.jpg",{"id":8547,"__typename":811,"text":8548},"I5fVN7UySoKZLiF8QxZByA","**Top features:**\n\n\n\n* Dynamic variables and AI voice cloning to create personalized videos more efficiently.\n* Stitch tool to add unique introductions to pre-recorded videos.\n* Custom thumbnails to help embedded videos capture attention.\n\n**Sendspark is best for:**\n\n\n\n* Sales teams that need to produce video outreach at scale. The platform's stitch tool and AI-driven personalization options are ideal for this use case.\n* Customer success teams that need to simplify user onboarding, improve product adoption, and provide personalized support.\n\n**Sendspark isn't ideal for:**\n\n\n\n* Teams that need to host or livestream webinars, podcasts, interviews, or conferences.\n* Large teams that need to work together, as the platform is priced per seat.\n\n**Sendspark pricing:**\n\n\n\n* Free plans include up to 30 videos with basic analytics.\n* Paid plans start at $15 per seat per month.\n\n\n## Frequently asked questions about video hosting\n\n\n### How can I host my own videos?\n\nThe platforms above are all good options for hosting video content. All of them allow you to upload videos and share them, and many also support livestreaming and virtual events.\n\n\n### How much does it cost to host video content?\n\nIn some cases, hosting video content can be completely free. But if you want access to editing, marketing, and distribution tools _and_ if you plan to publish video content frequently, consider a paid platform with more features.\n\nSubscriptions to the best video hosting platforms cost as little as $15 per user per month. Many also offer team-based rates or discounts for annual subscriptions.\n\n\n### Is there a free video hosting site?\n\nMost (but not all) video hosting websites offer free plans. Although these plans are free forever, they typically have limited features or capacity.\n\nWhen you need to host _unlimited_ videos for free, YouTube is the best option. Remember that it has analytics but doesn't offer video editing or marketing automation tools.",{"id":8550,"alt":8551,"height":897,"url":8552,"width":899},"RZG3ClWqQfy9rHLmcD4ijg","video hosting","https://livestorm.imgix.net/1127/1706626792-video-hosting.jpg","2024-02-05",[],"Discover the 12 best video hosting sites for business, with options for free and paid services. Find the ideal option to upload, record, and share videos.",[8557],{"id":8558,"contentData":8559},"BL2420iuS2W7BL0x3Smoaw",{"@context":1143,"@type":1144,"mainEntity":8560},[8561,8565,8569],{"@type":1147,"name":8562,"acceptedAnswer":8563},"How can I host my own videos?",{"@type":1150,"text":8564},"The platforms above are all good options for hosting video content. All of them allow you to upload videos and share them, and many also support livestreaming and virtual events.",{"@type":1147,"name":8566,"acceptedAnswer":8567},"How much does it cost to host video content?",{"@type":1150,"text":8568},"In some cases, hosting video content can be completely free. But if you want access to editing, marketing, and distribution tools and if you plan to publish video content frequently, consider a paid platform with more features. Subscriptions to the best video hosting platforms cost as little as $15 per user per month. Many also offer team-based rates or discounts for annual subscriptions.",{"@type":1147,"name":8570,"acceptedAnswer":8571},"Is there a free video hosting site?",{"@type":1150,"text":8572},"Most (but not all) video hosting websites offer free plans. Although these plans are free forever, they typically have limited features or capacity. When you need to host unlimited videos for free, YouTube is the best option. Remember that it has analytics but doesn't offer video editing or marketing automation tools.","12 Best Video Hosting Sites for Business (Free + Paid)",{"id":6284,"alternativeVersions":8575,"_locales":8583,"_publishedAt":8584,"_updatedAt":8585,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":8586,"blogPostAuthor":8588,"cluster":8590,"content":8593,"coverImage":36,"coverWithImgix":8710,"bottomContentOffer":166,"date":8711,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":8712,"relatedPillarPage":166,"seoDescription":6362,"sidebarContentCard":166,"structuredData":8713,"subtitle":6362,"title":6363,"slug":6361},[8576,8578,8579,8581],{"locale":2060,"value":8577},"online-lehrwerkzeuge-plattformen",{"locale":756,"value":6361},{"locale":2065,"value":8580},"plataformas-herramientas-ensenanza-en-linea",{"locale":759,"value":8582},"plateformes-outils-enseignement-en-ligne",[756,759,2065,2060],"2025-05-30T16:20:38+02:00","2025-05-21T15:32:20+02:00",[8587],{"id":6131,"name":415,"slug":417},{"id":2076,"avatar":8589,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":7219,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":7221,"displayCustomerLogoSection":493,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":8591,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":8592,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":7005,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":7226,"urlForTheCta":66,"withoutContentOffer":166},{"id":6207,"alt":7004,"height":3063,"url":6209,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},[8594,8595,8603,8604,8607,8608,8612,8613,8617,8618,8623,8624,8630,8631,8638,8639,8646,8647,8654,8655,8662,8663,8670,8671,8678,8679,8686,8687,8694,8695,8701,8702,8709],{"id":6290,"__typename":811,"text":6291},{"id":8596,"__typename":833,"image":8597},"109907623",{"id":8598,"alt":8599,"height":8600,"url":8601,"width":8602},"42488549","A video conferencing software–one of the several options for online classrooms and virtual learning",3097,"https://livestorm.imgix.net/1127/1645465763-sigmund-yuusajks3u4-unsplash.jpg",4306,{"id":6294,"__typename":811,"text":6295},{"id":8605,"__typename":833,"image":8606},"F6rcX4I3Snebjf1PHMIP_w",{"id":1370,"alt":1371,"height":1372,"url":1373,"width":1374},{"id":6298,"__typename":811,"text":6299},{"id":8609,"__typename":2560,"feature":8610},"146378542",{"id":2562,"imageOnlyUsedForWowFeatures":8611,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":6302,"__typename":811,"text":6303},{"id":8614,"__typename":833,"image":8615},"101114960",{"id":7607,"alt":8616,"height":3402,"url":7609,"width":899},"A virtual stand-up meeting using Livestorm’s video conferencing software",{"id":6306,"__typename":811,"text":6307},{"__typename":2418,"id":8619,"heading":8620,"paragraph":8621,"callToAction":8622},"146378559","Create and record compelling online courses easily","Scale your learning program by creating engaging webinars for your students.",{"id":64,"slot":65,"slug":66},{"id":6310,"__typename":811,"text":6311},{"id":8625,"__typename":833,"image":8626},"101114971",{"id":8627,"alt":8628,"height":6644,"url":8629,"width":838},"FfWVYLUtQtmZEMkgLRGxew","Wooclap homepage","https://livestorm.imgix.net/1127/1739807256-wooclap-homepage.png",{"id":6314,"__typename":811,"text":6315},{"id":8632,"__typename":833,"image":8633},"101115025",{"id":8634,"alt":8635,"height":8636,"url":8637,"width":838},"Up0REaAATb6vKvRsRsA07g","Kahoot! homepage",773,"https://livestorm.imgix.net/1127/1739805203-kahoot-homepage.png",{"id":6318,"__typename":811,"text":6319},{"id":8640,"__typename":833,"image":8641},"101115029",{"id":8642,"alt":8643,"height":8644,"url":8645,"width":838},"VL-ySgeWTci9lM9rpbQc5Q","Google Classroom",805,"https://livestorm.imgix.net/1127/1739805203-google-classroom-homepage.png",{"id":6322,"__typename":811,"text":6323},{"id":8648,"__typename":833,"image":8649},"101115201",{"id":8650,"alt":8651,"height":8652,"url":8653,"width":838},"d6npz3UFQ3SYQU7KZgJ_oA","Docebo homepage",1105,"https://livestorm.imgix.net/1127/1739805203-doccebo-homepage.png",{"id":6326,"__typename":811,"text":6327},{"id":8656,"__typename":833,"image":8657},"101115260",{"id":8658,"alt":8659,"height":8660,"url":8661,"width":838},"HZDksBKvRa-YZJ8vmvGd8w","Anthology homepage",822,"https://livestorm.imgix.net/1127/1739669678-anthology-homepage.png",{"id":6330,"__typename":811,"text":6331},{"id":8664,"__typename":833,"image":8665},"101115288",{"id":8666,"alt":8667,"height":8668,"url":8669,"width":838},"LkYqa4AfRdOo_oTFp-J4bA","Moodle homepage",1493,"https://livestorm.imgix.net/1127/1739805203-moodle-homepage.png",{"id":6334,"__typename":811,"text":6335},{"id":8672,"__typename":833,"image":8673},"101115325",{"id":8674,"alt":8675,"height":8676,"url":8677,"width":838},"a6877wEHTLilmj6tDKT_qA","Skillshare homepage",1109,"https://livestorm.imgix.net/1127/1739805203-skillshare-homepage.png",{"id":6338,"__typename":811,"text":6339},{"id":8680,"__typename":833,"image":8681},"101115330",{"id":8682,"alt":8683,"height":8684,"url":8685,"width":838},"GZ1TNJkSQnuMCaFbHIqmAw","Adobe Captivate homepage",722,"https://livestorm.imgix.net/1127/1739805203-adobe-captivate-homepage.png",{"id":6342,"__typename":811,"text":6343},{"id":8688,"__typename":833,"image":8689},"IMvXXX9MSZKFNTHgU3M2JQ",{"id":8690,"alt":8691,"height":8692,"url":8693,"width":838},"Dmevfz6-TUqpAaQ6uBLwSA","LearnCube homepage",740,"https://livestorm.imgix.net/1127/1739805203-learncube-homepage.png",{"id":6346,"__typename":811,"text":6347},{"id":8696,"__typename":833,"image":8697},"EPqqiFdDTgublcyCVtQ2Zg",{"id":8698,"alt":8699,"height":2776,"url":8700,"width":838},"KdvyT9l3QkK8HIyGP9T4yQ","WizIQ homepage","https://livestorm.imgix.net/1127/1739805203-wiziq-homepage.png",{"id":6350,"__typename":811,"text":6351},{"id":8703,"__typename":833,"image":8704},"bstQqtZ8Q4WF3iQMcXSPFg",{"id":8705,"alt":8706,"height":8707,"url":8708,"width":4080},"27645800","online lessons for elementary student ",2667,"https://livestorm.imgix.net/1127/1634570828-online-classroom.jpg",{"id":6354,"__typename":811,"text":6355},{"id":6357,"alt":6358,"height":6359,"url":6360,"width":899},"2025-02-17",[],[8714],{"id":8715,"contentData":8716},"101115369",{"@context":1143,"@type":1144,"mainEntity":8717},[8718,8722,8726,8730,8734,8738,8742],{"@type":1147,"name":8719,"acceptedAnswer":8720},"What do virtual classrooms do?",{"@type":1150,"text":8721},"Virtual classrooms connect teachers and students using video conferencing software like Livestorm. The aim is to replicate a traditional classroom in an online setting. Virtual classrooms also allow you to moderate learner participation with permissions, present learning materials in documents, slide decks, or video/audio files, screen-share and use a virtual whiteboard, divide the class into breakout rooms, engage students with polls and quizzes, and record the class and send it to the class later.",{"@type":1147,"name":8723,"acceptedAnswer":8724},"What is the best free virtual classroom software?",{"@type":1150,"text":8725},"The best free online teaching tool is a video engagement platform that combines video conferencing technology with engagement features like polls, question upvotes, reaction emojis, and automated event replays. Livestorm’s free plan includes all its features.",{"@type":1147,"name":8727,"acceptedAnswer":8728},"What are the best online teaching tools for higher education?",{"@type":1150,"text":8729},"The best online teaching tools are intuitive to use and engaging for learners. LMS and VLE platforms allow teachers and administrators to manage courses while providing a central hub for assignments, while a video engagement platform like Livestorm acts as the virtual classroom with fun interactive engagement features for a dynamic learning experience.",{"@type":1147,"name":8731,"acceptedAnswer":8732},"What makes an effective online teaching tool?",{"@type":1150,"text":8733},"The most effective online teaching tools are easy to use for both instructors and learners, providing a natural virtual space for teacher-student interaction, with engagement features for focused, collaborative learning.",{"@type":1147,"name":8735,"acceptedAnswer":8736},"What’s the difference between a virtual classroom and a learning management system?",{"@type":1150,"text":8737},"The difference between a virtual classroom and an LMS is that a virtual classroom allows you to have classes online and an LMS enables you to create online courses. An LMS is where you create the curriculum and lesson structure and manage enrollment. A virtual classroom is where you have individual lessons and teach the curriculum. The platforms that power these software solutions usually do one or the other, but sometimes offer both an LMS and a virtual classroom.",{"@type":1147,"name":8739,"acceptedAnswer":8740},"What’s the difference between virtual classrooms vs. web conferencing?",{"@type":1150,"text":8741},"The difference between virtual classrooms vs. web conferencing is that virtual classrooms are designed for teaching classes online and web conferencing is for online meetings. Virtual classrooms use web conferencing technology to translate the learning experience into a virtual environment. Virtual classrooms use some of the same features as regular web conferencing software, whilst emphasizing others, such as digital whiteboards, breakout rooms, file sharing, screen-sharing, engagement features like polls and Q&A tabs, class recording.",{"@type":1147,"name":8743,"acceptedAnswer":8744},"What is the difference between virtual classroom software and virtual learning software?",{"@type":1150,"text":8745},"The difference between virtual classroom software and virtual learning software is that virtual classroom software involves a teacher but virtual learning might not. Virtual classroom software uses video conferencing technology to connect teachers and students for lessons. Virtual learning software is like an interactive digital textbook. It presents students with learning materials and activities but often no way to directly interact with a teacher. Virtual classroom software like Livestorm offers a ton of communication features for teachers to engage students such as video conferencing, chat features, and digital whiteboards.",{"id":8747,"alternativeVersions":8748,"_locales":8757,"_publishedAt":8758,"_updatedAt":8759,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":8760,"blogPostAuthor":8763,"cluster":8765,"content":8774,"coverImage":36,"coverWithImgix":8897,"bottomContentOffer":166,"date":8901,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":8902,"relatedPillarPage":166,"seoDescription":8903,"sidebarContentCard":166,"structuredData":8904,"subtitle":8903,"title":8937,"slug":8752},"148466663",[8749,8751,8753,8755],{"locale":2060,"value":8750},"vorabaufgezeichnete-webinar-plattformen",{"locale":756,"value":8752},"pre-recorded-webinar-platforms",{"locale":2065,"value":8754},"plataformas-de-webinars-pregrabados",{"locale":759,"value":8756},"plateformes-de-webinaires-enregistres",[756,759,2065,2060],"2025-05-02T10:16:39+02:00","2025-05-02T10:16:18+02:00",[8761,8762],{"id":766,"name":674,"slug":675},{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":8764,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1189,"bottomContentCardCtaTitle":780,"bottomContentCardText":1190,"bottomContentCardTitle":1191,"displayCustomerLogoSection":493,"headerCtaText":1192,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":8766,"relatedPillarPage":8772,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1219,"title":1220,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1194,"trackName":32,"trackNameFallback":1195,"backgroundImage":8767,"coMarketing":166,"ebook":8768,"image":8769,"resourceType":8770,"shortDescription":1206,"slug":1207,"title":1195},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1198},{"id":1200,"alt":1195,"height":564,"url":1201,"width":551},{"id":1203,"color":1204,"cta":312,"icon":8771,"name":568},{"id":615,"name":616},{"id":1209,"backgroundImage":8773,"shortDescription":1216,"shortTitle":1217,"slug":1218},{"id":1211,"alt":1212,"height":1213,"url":1214,"width":1215},[8775,8778,8782,8785,8789,8792,8799,8802,8809,8812,8820,8823,8830,8833,8839,8842,8849,8852,8859,8862,8870,8873,8879,8882,8889,8892,8894],{"id":8776,"__typename":811,"text":8777},"148466677","Let's say you've just hosted a successful live webinar that generated a ton of interest and engagement. But only 50 out of 100 potential attendees could make it due to time differences or conflicting schedules. What if you could offer those who missed out on the same valuable content through a pre-recorded webinar, accessible at their convenience?\n\nWith pre-recorded webinars, you can tap into a global audience, overcome time zone barriers, and ensure that your valuable insights reach more people. Plus, the ability to edit and perfect your presentation means you can deliver a polished and consistent message every time, enhancing your brand's credibility. \n\nIn this article, we'll explore the 10 best pre-recorded webinar platforms and compare their features and pricing to help you pick the best platform for your needs and budget. We'll also cover tips for evaluating essential features and choosing the best webinar software for your needs.",{"__typename":814,"id":8779,"title":8780,"text":8781,"cta":65,"link":66},"148466715","Maximize your reach with pre-recorded webinars","Deliver a tailored, accessible learning experience that caters to your audience's schedules ",{"id":8783,"__typename":811,"text":8784},"148466679","## How to choose the **best pre-recorded webinar software**\n\nWith so many webinar tools to consider, selecting the right one can be challenging. As you compare options, pay attention to the following features and capabilities and make sure they align with your organization's needs and goals.\n\n* **Automated webinars**: These recorded webinars play without manual intervention. They save you time and resources so you can focus on other tasks while the webinar engages and educates your audience. [Automated webinar software](https://livestorm.co/webinar-software/automated-webinars) like Livestorm, EasyWebinar, and Demio make these events easy to host.\n* **Recurring webinars**: Set pre-recorded sessions to play at specific dates and times. This way, you can strategically cater to different time zones and engage more attendees. Platforms like Livestorm and EasyWebinar automatically detect attendees' locations and display the event in local time zones.\n* **Simulated live experiences**: These webinars mimic the look and feel of a live event with features like live chat, polls, and Q&A sessions. Webinar software tools like Zoom and GoTo Webinar offer simulated experiences. While a host can join the webinar, you can also assign a moderator to answer attendees' questions during the event.\n* **Video hosting**: Prioritize webinar solutions that store pre-recorded content so you don't have to worry about running out of storage space or paying additional fees for extra storage. Livestorm, WebinarNinja, and Zoom offer cloud storage and [video hosting](https://livestorm.co/blog/video-hosting).\n* **Event promotion tools**: Look for a platform that makes it easy to promote your on-demand content. Solutions like Livestorm offer email follow-ups that distribute recording links to people who registered for the event.\n* **Software integrations**: Seek out a tool that connects with the marketing and sales tools you already use. For example, [Livestorm integrates](https://livestorm.co/integrations) with 1000+ apps, including popular CRM tools, marketing automation platforms, and analytics solutions.\n* **Analytics and reporting**: Platforms with analytics and reporting dashboards offer insights into attendee behavior, engagement, and demographics. With these insights, you can measure webinar performance, refine your content, and nurture your audience more effectively.",{"id":8786,"__typename":2560,"feature":8787},"SchPkZmSQTGN1rV9J3eT-w",{"id":2562,"imageOnlyUsedForWowFeatures":8788,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":8790,"__typename":811,"text":8791},"Eet4mM1fTjuuknCQxsmuDg","## **11 Best webinar software platforms** for pre-recorded webinars\n\nHere are our top recommendations to help you [choose the best webinar software](https://livestorm.co/free-webinar-software) for your business. Check out the best options and take a look at the webinar features, pricing, and potential drawbacks for each.\n\n1. **Livestorm**: Best all-in-one webinar and video engagement platform\n2. **Demio**: Best for only desktop-supported webinars\n3. **EasyWebinar**: Best if you don’t need to edit webinars\n4. **Zoom**: Best for enterprise teams\n5. **GoTo Webinar**: Best for scheduling recorded events\n6. **Webex**: Best if you don’t need a separate stage to host webinars \n7. **ClickMeeting**: Best for monetizing on-demand webinars \n8. **BigMarker**: Best for embedding videos to your website\n9. **WebinarNinja**: Best platform for storage and video hosting\n10. **Zoho**: Best if you need the complete Zoho ecosystem\n\n\n### **1. Livestorm: Best all-in-one webinar and video engagement platform**",{"id":8793,"__typename":833,"image":8794},"148466680",{"id":8795,"alt":8796,"height":6672,"url":8797,"width":8798},"49278122","External sidebar Livestorm","https://livestorm.imgix.net/1127/1677682170-external-sidebar.jpg",3600,{"id":8800,"__typename":811,"text":8801},"148466681","Livestorm is an all-in-one video engagement platform for hosting any kind of event, including webinars, [customer training](https://livestorm.co/use-cases/webinar-software-customer-training), online courses, and [product demos](https://livestorm.co/use-cases/product-demo-webinar-software). You can set Livestorm to automatically record your live events and turn them into on-demand content for viewers who couldn’t make it or who want to revisit the material. Plus, you can send automated email reminders and follow-ups to nurture leads.\n\nWith Livestorm, you can customize your webinar’s registration pages to capture lead data, interact with your attendees through chat and Q&A sessions, and review analytics after the event to help drive prospects through the sales funnel. Since it also integrates with 1000+ apps like Mailchimp, HubSpot, and Salesforce, Livestorm is one of the best webinar platforms for fitting seamlessly into your existing workflow.\n\n#### **Livestorm’s key features**\n\n* **Recurring [automated webinars](https://livestorm.co/webinar-glossary/automated-webinar)**: Make it a one-time or recurring event by specifying the frequency (daily, weekly, or monthly) and the specific days and times the event should be available.\n* **Time zones**: Livestorm automatically handles time zones, ensuring that your pre-recorded webinar schedule is displayed correctly for attendees, regardless of their location.\n* **Customizable registration pages**: You can create customizable registration forms and landing pages to capture lead data like email addresses and contact information. \n* **Automated email scheduling**: With Livestorm, you can set up [webinar email sequences](https://livestorm.co/blog/best-email-sequence-for-webinars) from our templates and personalize them based on triggers like registration, email reminder before the on-demand webinar, and follow-up to nurture your leads.\n* **Interactive features:** Even your pre-recorded webinar attendees can enjoy interactive elements like the chat and Q&A tabs. Just remember to assign a moderator to handle questions.\n* **Clickable call-to-action (CTA) buttons**: You can strategically place pop-up CTA buttons within your pre-recorded webinar to drive conversion rates by encouraging attendees to sign up for your newsletter or make a purchase. \n* **Analytics and reporting features**: Access event data like contact records, participation information, messages/questions/polls history, and technical data like browser version and operating system.\n* **Downloadable resources**: Give your attendees important downloadable materials with Livestorm’s handouts plugin.\n\n#### **Livestorm’s drawbacks**\n\nPre-recorded webinars may lack the spontaneity and real-time interaction of a live event. So, when you pre-record material for your webinars, we recommend scheduling them to play at a specific time (like a live event) and assigning a moderator to make sure attendees make the most of the engagement features available.\n\n#### **Livestorm’s pricing**\n\nIf you’re just getting started, Livestorm has the best[free webinar software](https://livestorm.co/free-webinar-software) for hosting events with up to 30 attendees. And when you’re ready to commit, you can upgrade to our Pro plan, which starts at $79 per month for up to 100 attendees. For large events with up to 3,000 attendees, request a custom quote for our Business or Enterprise plan.\n\n### **2. Demio: Best for only desktop-supported webinars**",{"id":8803,"__typename":833,"image":8804},"148466682",{"id":8805,"alt":8806,"height":3625,"url":8807,"width":8808},"49647057","Demio’s interactive features for pre-recorded webinars","https://livestorm.imgix.net/1127/1683911418-02_demio.jpg",1454,{"id":8810,"__typename":811,"text":8811},"148466683","Like Livestorm, [Demio](https://livestorm.co/webinar-software-comparison/livestorm-vs-demio) is a browser-based webinar platform that lets you host online meetings with similar engagement features, including emoji reactions, chats, breakout rooms, and polls.\n\n\n#### **Demio’s key features** \n\n* **Automated events**: You can easily schedule your pre-recorded content to run as a one-time event or a recurring event.\n* **Custom registration fields**: Like Livestorm, Demio lets you add custom webinar registration fields to capture lead generation data. \n* **Engagement features**: Engage your audience with polls and handouts throughout the webinar. \n* **Analytics**: You can track event data like attendance summary and your audience’s focus levels. \n\n#### **Demio’s drawbacks**\n\n* **Limited analytics and reporting**: You can’t track in-depth analytics like the number of replay viewers, number of sessions, number of messages/questions/polls, and average duration. \n* **Enterprise-focused**: Demio’s pricing is on the higher end and starts at $49, which isn’t ideal for startups and small businesses. \n* **Not compatible with mobile devices**: Since Demio’s pre-recorded webinars aren’t mobile responsive, you can lose out on potential webinar attendees who primarily rely on their mobile devices for accessing video content.\n\n#### **Demio’s pricing**\n\nDemio’s pricing starts at $42 per host per month and holds up to 50 attendees for a live event. For larger audiences, the Growth plan starts at $75 per host per month. Plus, if you need integrations like HubSpot or Salesforce, you’ll have to pay extra.\n\n### **3. EasyWebinar: Best if you don’t need to edit webinars**",{"id":8813,"__typename":833,"image":8814},"148466686",{"id":8815,"alt":8816,"height":8817,"url":8818,"width":8819},"49647060","EasyWebinar’s local timezone detection feature",579,"https://livestorm.imgix.net/1127/1683911460-03_easywebinar.jpg",670,{"id":8821,"__typename":811,"text":8822},"148466687","EasyWebinar supports both live and pre-recorded (automated) webinars. It's an easy webinar service to use for converting live events into an automated webinar series.\n\n#### **EasyWebinar’s key features**\n\n* **Set recurring events**: You can set up automated webinars to run on a specific schedule or be made available on-demand.\n* **Customize event time to local time zones:** EasyWebinar automatically detects and displays the event time in the local time zone for anyone who wants to attend your webinar.\n* **Analytics and reporting**: You can track the number of registrants, no-shows, and the time they watched your pre-recorded webinar. \n* **Integrations**: EasyWebinar integrates with 20+ apps like HubSpot, MailChimp, and ActiveCampaign.\n\n#### **EasyWebinar’s drawbacks**\n\n* **No video editing option**: You can't edit your webinar hosted within EasyWebinar, so any awkward pauses, mistakes, or other issues in your pre-recorded video will remain uncorrected once uploaded to the platform. This limitation may impact the overall quality of your webinar. \n* **No engagement features:** During pre-recorded webinars, attendees can't interact with each other or use engagement features like the chat or Q&A, so they could easily lose interest. \n\n#### **EasyWebinar’s pricing**\n\nEasyWebinar’s basic plan starts at $80 per month and supports up to 100 attendees for a live event. But if you want additional features like custom registration pages, you can opt for the Pro plan at $197 per month or the Enterprise plan (custom pricing), which supports up to 2,000 live attendees. If you're looking for a webinar platform you can try for free, EasyWebinar's free plan allows up to 10 viewers.\n\n\n### **4. Zoom: Best for enterprise teams**",{"id":8824,"__typename":833,"image":8825},"148466690",{"id":8826,"alt":8827,"height":7358,"url":8828,"width":8829},"49647063","People attending a live event on Zoom","https://livestorm.imgix.net/1127/1683911569-04-zoom.jpg",1911,{"id":8831,"__typename":811,"text":8832},"148466691","[Zoom](https://livestorm.co/webinar-software-comparison/livestorm-vs-zoom) is a popular video conferencing solution used by enterprise organizations. Like Livestorm, Zoom integrates with 1000+ apps to capture lead data and run analytics. It also offers simulive webinars, which allow the host to join the event and interact with the audience through live chat and Q&A.\n\n#### **Zoom’s key features**\n\n* **Supports multiple time zones**: Zoom automatically detects and lists the event time in the attendee's local time zone when registering for the webinar.\n* **Engagement features**: A host or moderator can join and interact with attendees through live chat and Q&A sessions. \n* **Reporting and analytics**: You can track data like registration and ticketing for every Zoom webinar.\n\n#### **Zoom’s drawbacks**\n\n* **Can be run only on the Zoom Sessions plan**: Simulive webinars are available only in the Zoom Sessions plan, which starts at $99 per month for 100 attendees.\n* **Expensive multi-session events**: If you want to host a multi-session event, you need to have a Zoom Events license which starts at $149 per month for 100 attendees.\n* **Not mobile responsive**: Attendees are required to join from a desktop or laptop to view and access simulative webinars. \n\n#### **Zoom’s pricing**\n\nIf you want to host pre-recorded webinars on Zoom, you need the Zoom Sessions or Zoom Events plan, which start at between $99 and $149 per month, respectively.\n\n\n### **5. GoTo Webinar: Best for scheduling recorded events**",{"id":8834,"__typename":833,"image":8835},"148466693",{"id":8836,"alt":8837,"height":2413,"url":8838,"width":6030},"49647065","GoTo Webinar’s recorded events platform","https://livestorm.imgix.net/1127/1683911799-goto-webinar.jpg",{"id":8840,"__typename":811,"text":8841},"148466694","[GoTo Webinar](https://livestorm.co/webinar-software-comparison/livestorm-vs-gotowebinar) is a product from the GoTo group, making it a great webinar software option for users in the GoTo ecosystem. With GoTo Webinar, you can host both recorded events and simulated live events with audience engagement. \n\n#### **GoTo Webinar’s key features**\n\n* **Publish pre-recorded webinars on GoTo Stage**: Use this video platform to create channel pages, where you can publish and promote your webinar recordings to viewers. \n* **Interactive features**: Your attendees can submit questions, participate in polls, and surveys, and download resources shared within the webinar. \n* **Integrations**: GoTo Webinar integrates with tools like Slack, Google Calendar, and Microsoft Teams. \n\n#### **GoTo Webinar’s drawbacks**\n\n* **Certifications require top-tier plans**: While you can give certificates to attendees for completing webinars or courses, this feature is only available with the Pro and Enterprise plans. \n* **Recordings and integrations require the priciest plans**: GoTo Webinar may not be the best software for teams on a limited budget, as both recordings and integrations also require the Pro and Enterprise plans.\n\n#### **GoTo Webinar’s pricing**\n\nThe Lite plan starts at $49 per month for 250 participants. For recordings and integrations, you'd need the Pro or Enterprise plan, which start at $199 per month and $399 per month, respectively.\n\n### **6. Webex: Best if you don’t need a separate stage to host webinars** ",{"id":8843,"__typename":833,"image":8844},"148466695",{"id":8845,"alt":8846,"height":8847,"url":8848,"width":1778},"49647066","Webex’s interactive features for webinars",759,"https://livestorm.imgix.net/1127/1683911901-06_webex.jpg",{"id":8850,"__typename":811,"text":8851},"148466696","[Webex](https://livestorm.co/webinar-software-comparison/livestorm-vs-webex) is known for its scalability as it’s compatible with all Cisco products. It's a popular webinar software to use for teams in the Cisco ecosystem.\n\n#### **Webex’s key features**\n\n* **Recording events**: You can record your live webinar sessions, which you can then offer as automated or on-demand webinars. \n* **Sharing recordings**: You can distribute the recording URL or file to your attendees via email. \n* **Listen to the speaker of your choice**: While watching a webinar playback, you can opt to only listen to the speakers you want with the ‘follow speaker’ option. \n\n#### **Webex’s drawbacks**\n\n* **Accessible via URL only**: Every time your attendees want to watch a pre-recorded webinar, they would need to either access the recording URL shared by the host via email or download the recording file provided by the host. \n* **No video editing options**: You need to edit your recorded Webex webinars using external video editing tools before sharing them with your audience.\n* **No instant replay**: Webex can take up to 24 hours to make the recording accessible for download. \n\n#### **Webex’s pricing**\n\nWebex Webinars starts at $56.25 per month, which includes up to 1,000 attendees. Consider getting a custom quote for Webex Events if you plan to host virtual and hybrid events or if you want to monetize your webinar content. Note that while most webinar platforms offer a free trial to everyone, Webex requires you to request a trial.\n\n### **7. ClickMeeting: Best for monetizing on-demand webinars** ",{"id":8853,"__typename":833,"image":8854},"148466699",{"id":8855,"alt":8856,"height":7035,"url":8857,"width":8858},"49647067","ClickMeeting webinar reporting and analytics capabilities","https://livestorm.imgix.net/1127/1683911951-06_clickmeeting.jpg",963,{"id":8860,"__typename":811,"text":8861},"148466700","[ClickMeeting](https://livestorm.co/webinar-software-comparison/livestorm-vs-clickmeeting) is an intuitive, user-friendly platform with features like file sharing, polls, and private chat. While it’s one of the best ones for large audiences, the cost climbs quickly as your audience grows.\n\n#### **ClickMeeting’s key features**\n\n* **Pre-recorded webinars**: Directly upload your pre-recorded video content and schedule on-demand webinars for your audience. \n* **Access type**: You can decide whether attendees can access the pre-recorded webinar for free or if you want to charge them a fee and generate revenue in return. \n* **CRM integration**: ClickMeeting integrates with CRM tools like Zapier and HubSpot so you can capture and export a registrant’s contact data into your CRM. \n\n#### **ClickMeeting’s drawbacks**\n\n* **Expensive**: ClickMeeting's pricing structure is based on the number of attendees you anticipate for your webinars, which makes it ideal only for enterprises that have a huge budget. \n* **Limited video editing capabilities**: ClickMeeting doesn't have any built-in video editing tools, so you'll need to rely on external video editing software to refine your pre-recorded webinar before uploading it to the platform.\n* **No built-in payment processing**: While you can offer paid access to your on-demand webinars, ClickMeeting doesn't provide built-in payment processing. You'll need to integrate a third-party payment processor like PayPal, which may require additional fees.\n\n#### **ClickMeeting’s pricing**\n\nClickMeeting's Live plan starts at $26 per month for 25 attendees. However, you'd have to upgrade to the Automated plan for on-demand and automated events. The Automated plan starts at $42 per month for 25 attendees and $310 per month for 1,000 attendees. You can also request a custom quote to host up to 10,000 people. \n\n### **8. BigMarker: Best for embedding videos to your website**",{"id":8863,"__typename":833,"image":8864},"148466705",{"id":8865,"alt":8866,"height":8867,"url":8868,"width":8869},"49647071","BigMarker’s live event experience with pre-recorded webinars",760,"https://livestorm.imgix.net/1127/1683912124-bigmarker.jpg",1217,{"id":8871,"__typename":811,"text":8872},"148466706","[BigMarker](https://livestorm.co/webinar-software-comparison/livestorm-vs-bigmarker) is a browser-based platform, so like Livestorm, your attendees don’t need to download any apps. The platform makes using pre-recorded content easy, as it lets you embed videos into your website.\n\n#### **BigMarker’s key features**\n\n* **Engagement features**: You can run polls, Q&A sessions, and live chat, just like a live webinar. \n* **Downloadable files**: You can provide downloadable files like presentation slides or e-books alongside your pre-recorded webinars. \n* **Automated workflows**: Like Livestorm, BigMarker lets you create automated workflows by scheduling your webinars as one-time or recurring events.\n\n#### **BigMarker’s drawbacks**\n\n* **Enterprise-focused**: If you plan to have multiple people hosting the webinar, you have to subscribe to the Enterprise plan. The cost for this plan isn’t listed publicly on the website. \n* **Lags in video sharing**: Some users complain that BigMarker’s event replays can take a long time to be generated and shared. \n\n#### **BigMarker’s pricing**\n\nBigMarker doesn’t publicly list pricing on its website. \n\n### **9. WebinarNinja: Best platform for storage and video hosting** ",{"id":8874,"__typename":833,"image":8875},"148466707",{"id":8876,"alt":8877,"height":343,"url":8878,"width":7378},"49647080","WebinarNinja’s scheduling feature for pre-recorded webinars","https://livestorm.imgix.net/1127/1683912275-webinarninja.jpg",{"id":8880,"__typename":811,"text":8881},"148466708","WebinarNinja is a browser-based platform that hosts all your recorded webinar content. What makes this platform different is that you can even upload videos from YouTube. \n\n#### **WebinarNinja’s key features**\n\n* **Easy scheduling**: Since WebinarNinja integrates with Google Calendar, events are automatically saved to attendees' calendars. \n* **Page redirect**: You can customize which website or URL to redirect attendees to immediately after registering for your webinar. \n* **Engagement tools**: Like Livestorm, WebinarNinja lets you make pre-recorded webinars interactive with live chat, Q&A sessions, polls, and handouts. \n\n#### **WebinarNinja’s drawbacks**\n\n* **Limited customization**: Since your webinars are hosted on WebinarNinja’s interface, you can’t create a fully branded webinar experience for your audience.\n* **No built-in video editing**: Like many other platforms, WebinarNinja doesn’t offer built-in video editing tools, so you'll need to rely on external video editing software to refine your pre-recorded webinar content before uploading it to the platform.\n* **Pricing**: WebinarNinja's pricing structure is based on the number of attendees and the features available in each plan, making it more expensive for users with a limited budget or smaller audience sizes.\n\n#### **WebinarNinja’s pricing**\n\nUnlike most other platforms, WebinarNinja has attendee-based pricing. You pay $0.60 per attendee per month. If you don't want to choose between plans, it's the best and most straightforward option. But if you'd prefer to select the right webinar plan for your needs, WebinarNinja may not be the best choice.\n\n### **10. Zoho Webinar: Best if you need the complete Zoho ecosystem**",{"id":8883,"__typename":833,"image":8884},"148466712",{"id":8885,"alt":8886,"height":5359,"url":8887,"width":8888},"49647081","Zoho Meetings poll features for webinars","https://livestorm.imgix.net/1127/1683912312-10_zoho-meetings.jpg",1356,{"id":8890,"__typename":811,"text":8891},"148466713","Zoho Webinar is one of many Zoho products and integrates with the entire Zoho ecosystem, including Zoho Meeting. If you already use Zoho for marketing and sales, this may be the perfect webinar tool for your team.\n\n#### **Zoho’s key features**\n\n* **Custom branding**: You can customize the look and feel of your webinar room and registration pages to reflect your brand. \n* **Integrations**: Zoho Webinar integrates seamlessly with other Zoho applications and offers integration with popular CRM and marketing automation tools. \n* **Mobile compatibility**: Zoho Webinar is designed to be compatible with iOS and Android mobile devices.\n\n#### **Zoho’s drawbacks**\n\n* **No automated webinars**: You can’t run webinars automatically at certain set dates or times.\n* **No simulive features**: Moderators can't engage with your audience during on-demand webinars.\n\n#### **Zoho’s pricing**\n\nZoho Webinar's Standard plan starts at $8 per month for 25 attendees. Zoho also has a free webnar plan, but it supports live events only.\n\n## **Which is the best webinar platform for you?**\n\nThe best webinar software depends on your specific needs, preferences, and budget. If you’re looking for a platform that lets you do everything without investing in third-party apps, Livestorm is a smart solution. [Sign up for a free trial](https://app.livestorm.co/#/signup) to get started with your first webinar today.\n\nWith Livestorm, you can host live events and pre-recorded webinars (automated or on-demand), customize registration pages, and connect your attendees with interactive features—all free. And, when you’re ready for our paid plan, you’ll have even more features to play with and full support from a customer service team.",{"__typename":814,"id":8893,"title":8780,"text":8781,"cta":65,"link":66},"148466678",{"id":8895,"__typename":811,"text":8896},"148466716","## **Frequently asked questions** about pre-recorded webinar platforms\n\n### **What is a pre-recorded webinar?**\n\nPre-recorded webinars are [webinars](https://livestorm.co/resources/guides/what-is-a-webinar) that were recorded live and then made available for distribution. They are more interactive than traditional video.\n\n### **How do you create a pre-recorded webinar?**\n\nYou can create a pre-recorded webinar by following these bes practices:\n\n1. Choose a webinar platform that supports both live and pre-recorded webinars like Livestorm, Demio, EasyWebinar, or Zoom.\n2. Edit and upload your video content to the chosen platform.\n3. Create a customized and informative registration page for your pre-recorded webinar.\n4. Schedule a one-time event, recurring event, or evergreen webinar based on your content strategy and target audience.\n5. Assign a moderator to engage with attendees during the event through live chat or Q&A sessions.\n6. Analyze the performance of your pre-recorded webinar using analytics and reporting tools provided by the platform.\n\n### **Can a webinar be pre-recorded?**\n\nYes, a webinar can be pre-recorded, depending on the platform you choose. Viewers can then watch at scheduled times (imitating the live experience) or on demand. Many webinar software solutions like Livestorm, Demio, and EasyWebinar support pre-recorded events, allowing you to easily host and manage your content with minimal intervention from your team.\n\n### Can you chat or answer live questions during a pre-recorded webinar?\n\nYes, most of the time you can. It depends on the webinar software you use to host you pre-recorded webinars. But [webinar platforms](https://livestorm.co/webinar-software) like Livestorm allow you to interact with attendees during recorded events.\n\nYou can program polls, [questions](https://livestorm.co/webinar-glossary/webinar-questions), videos, and more webinar automations during these events. Hosts and team members can then moderate without coming up on stage.\n\n### Pre-recorded vs live webinars: What's the best option?\n\nIt depends on the goals you set when you plan to host a webinar. [Live webinars](https://livestorm.co/webinar-glossary/live-webinar) are always the best option to deliver fresh content and engage with your audience.\n\nHowever, pre-recorded events can be a great solution to simplify workflows and save time. They're perfect for the following use cases:\n\n* On-demand demos\n* Product tours\n* [Evergreen webinars](https://livestorm.co/webinar-glossary/evergreen-webinar)\n* Employee onboarding\n* Employee training\n* [Online courses](https://livestorm.co/use-cases/online-courses-webinar-software)\n\n### What are the benefits of pre-recording a webinar?\n\nThis approach give hosts the opportunity to perfect their content, focus on their presentation, and make their presentations more visual.\n\n* **Fine-tune content**: Once the webinar has been recorded, hosts can watch them and cut out any mistakes or awkward moments. Segments that didn’t play out smoothly can be recorded again and added back into the webinar.\n* **Focus on the content**: With a pre-recorded webinar, everything can be planned in advance. This makes it easier for [webinar presenters](https://livestorm.co/webinar-glossary/webinar-host) to feel more relaxed during their presentations and focus on their content.\n* **Make presentations more visual**: Media can be uploaded to videos after the fact, making them more engaging pieces of content. Any charts, graphics, videos, or effects can be edited to engage viewers.\n\n### **Does Zoom allow pre-recording?**\n\nYes, Zoom Webinars allows pre-recorded events, also known as simulative webinars. However, it requires the Zoom Sessions license or Zoom Events plan, which ranges between $990 to $1490 for 100 attendees. If you want a more budget-friendly platform for pre-recorded webinars, consider Livestorm. With Livestorm, you can easily host up to 100 attendees for $79 per month or even [try Livestorm for free](https://app.livestorm.co/#/signup).",{"id":8898,"alt":8899,"height":3286,"url":8900,"width":2006},"49647096","10 Best Pre-Recorded Webinar Platforms To Help You Scale","https://livestorm.imgix.net/1127/1683913346-10-best-pre-recorded-webinar-platforms-to-help-you-scale.jpg","2024-11-19",[],"Discover the best pre-recorded webinar platforms for delivering on-demand content, engaging viewers, generating leads, and driving conversions.",[8905],{"id":8906,"contentData":8907},"148466788",{"@context":1143,"@type":1144,"mainEntity":8908},[8909,8913,8917,8921,8925,8929,8933],{"@type":1147,"name":8910,"acceptedAnswer":8911},"What is a pre-recorded webinar?",{"@type":1150,"text":8912},"Pre-recorded webinars are webinars that were recorded live and then made available for distribution. They are more interactive than traditional video.",{"@type":1147,"name":8914,"acceptedAnswer":8915},"How do you create a pre-recorded webinar?",{"@type":1150,"text":8916},"You can create a pre-recorded webinar by following these best practices. Choose a webinar platform that supports both live and pre-recorded webinars like Livestorm, Demio, EasyWebinar, or Zoom. Edit and upload your video content to the chosen platform. Create a customized and informative registration page for your pre-recorded webinar. Schedule a one-time event, recurring event, or evergreen webinar based on your content strategy and target audience. Assign a moderator to engage with attendees during the event through live chat or Q&A sessions. Analyze the performance of your pre-recorded webinar using analytics and reporting tools provided by the platform.",{"@type":1147,"name":8918,"acceptedAnswer":8919},"Can a webinar be pre-recorded?",{"@type":1150,"text":8920},"Yes, a webinar can be pre-recorded, depending on the platform you choose. Viewers can then watch at scheduled times (imitating the live experience) or on demand. Many webinar software solutions like Livestorm, Demio, and EasyWebinar support pre-recorded events, allowing you to easily host and manage your content with minimal intervention from your team.",{"@type":1147,"name":8922,"acceptedAnswer":8923},"Can you chat or answer live questions during a pre-recorded webinar?",{"@type":1150,"text":8924},"Yes, most of the time! It depends on the webinar software you use to host you pre-recorded webinars. But webinar platforms like Livestorm allow you to interact with attendees during recorded events. You can program polls, questions, videos, and more webinar automations during these events. Hosts and team members can moderate pre-recorded webinars without coming up on stage.",{"@type":1147,"name":8926,"acceptedAnswer":8927},"Pre-recorded vs live webinars: What's the best option?",{"@type":1150,"text":8928},"It depends on the goals you set when you plan to host a webinar. Live webinars are always the best option to deliver fresh content and engage with your audience.\n\nHowever, pre-recorded events can be a great solution to simplify workflows and save time. They're perfect for the following use cases: on-demand demos, product tours, evergreen webinars, employee onboarding, employee training, and online courses.",{"@type":1147,"name":8930,"acceptedAnswer":8931},"What are the benefits of pre-recording a webinar?",{"@type":1150,"text":8932},"Pre-recorded webinars give hosts the opportunity to perfect their content, focus on their presentation, and make their presentations more visual. Fine-tune content: Once the webinar has been recorded, hosts can watch them and cut out any mistakes or awkward moments. Segments that didn’t play out smoothly can be recorded again and added back into the webinar. Focus on the content: With a pre-recorded webinar, everything can be planned in advance. This makes it easier for webinar presenters to feel more relaxed during their presentations and focus on their content. Make presentations more visual: Media can be uploaded to videos after the fact, making them more engaging pieces of content. Any charts, graphics, videos, or effects can be edited to engage viewers.",{"@type":1147,"name":8934,"acceptedAnswer":8935},"Does Zoom allow pre-recording?",{"@type":1150,"text":8936},"Yes, Zoom Webinars allows pre-recorded events, also known as simulative webinars. However, it requires the Zoom Sessions license or Zoom Events plan, which ranges between $990 to $1490 for 100 attendees. If you want a more budget-friendly platform for pre-recorded webinars, consider Livestorm. With Livestorm, you can easily host up to 100 attendees for $79 per month or even try Livestorm for free.","10 Best Pre-Recorded Webinar Platforms to Help You Scale ",{"id":8939,"alternativeVersions":8940,"_locales":8949,"_publishedAt":8950,"_updatedAt":8951,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":8952,"blogPostAuthor":8954,"cluster":8956,"content":8963,"coverImage":36,"coverWithImgix":9037,"bottomContentOffer":166,"date":6073,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":9041,"relatedPillarPage":166,"seoDescription":9042,"sidebarContentCard":166,"structuredData":9043,"subtitle":9042,"title":9064,"slug":8944},"66159372",[8941,8943,8945,8947],{"locale":2060,"value":8942},"test-webcam-und-mikrofon",{"locale":756,"value":8944},"test-webcam-microphone",{"locale":2065,"value":8946},"prueba-camara-microfono",{"locale":759,"value":8948},"tester-webcam-microphone",[756,759,2065,2060],"2025-05-02T10:11:29+02:00","2025-05-02T10:11:28+02:00",[8953],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":8955,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":8957,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":8958,"coMarketing":493,"ebook":8959,"image":8960,"resourceType":8961,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":8962,"name":554},{"id":410,"name":411},[8964,8967,8975,8978,8981,8984,8987,8990,8997,9000,9006,9009,9016,9019,9026,9029,9034],{"id":8965,"__typename":811,"text":8966},"141491239","You've planned, organized, and rehearsed. You're ready to host your webinar. But wait! There's one more thing you need to do before you go live: do a [webcam test](https://livestorm.co/tools/webcam-test) and a [microphone test](https://livestorm.co/tools/microphone-test).\n\nTechnical issues can be a webinar host’s worst nightmare. If your microphone or camera doesn't work properly you may come off as unprofessional, your audience might miss key insights, and they might not stick for long. \n\nTo avoid any technical mishaps, we've put together a few quick and easy ways to test your camera and microphone for a smooth and successful webinar.\n\n## 7 simple methods to **test your webcam and microphone**\n\nYou may want to repurpose your webinar content and use it as a podcast or as training for remote employees. Using a good microphone and camera is key to delivering an evergreen webinar with high production value. \n\nHere are a few methods you can use to test both your microphone and webcam in just a few minutes and avoid one of the number one [boring webinar mistakes](https://livestorm.co/blog/boring-webinar-mistakes-and-how-to-fix-them): poor audio and video quality.\n\n1. Use a test room\n2. Run an online webcam and microphone test with Livestorm\n3. Test it with a friend or colleague\n4. Record a video\n5. Check the platform’s compatibility\n6. Run a connectivity speed test\n7. Ensure your webcam’s quality\n\n### 1. Use a **test room**\n\n[Video conferencing](https://livestorm.co/resources/guides/what-is-video-conferencing) platforms like Livestorm have a built-in test room that lets you quickly and easily check your camera and test your external or built-in microphone. To do this: \n\n* Log in to your Livestorm account and enter the room\n* Allow access to your camera and microphone\n* Choose your audio and video devices \n* Verify that you can see and hear yourself clearly\n\nAlternatively, you can create your own test room by opening a new tab in your browser and going to your [webinar platforms](https://livestorm.co/free-webinar-software) website. Then, start a new meeting or join an existing one.",{"id":8968,"__typename":833,"image":8969},"141491240",{"id":8970,"alt":8971,"height":8972,"url":8973,"width":8974},"48435313","Testing camera and microphone with Livestorm settings",887,"https://livestorm.imgix.net/1127/1664205808-01_liv-1_1_11zon.jpg",1569,{"id":8976,"__typename":811,"text":8977},"141491241","### 2. Run an online **webcam and microphone test** with Livestorm\n\nAn even easier way to test your setup is to use the tools in Livestorm's [free webinar toolbox](https://livestorm.co/tools). There's no need to sign up or log in. Just follow the simple steps below.\n\n#### How to test microphones with Livestorm's free tool\n\nOpen our [free microphone test tool](https://livestorm.co/tools/microphone-test). Click the \"Start the test\" button, and select \"Allow\" to let Livestorm access your microphone.",{"id":8979,"__typename":1003,"text":8980},"I8WVmbT5QEmLxXjEeoSEzg","\u003Cp>\u003Ca href=\"https://livestorm.co/tools/microphone-test?utm_source=livestorm&utm_medium=website_action&utm_campaign=tools_hub&utm_content=microphone_test\">\u003Cimg src=\"https://livestorm.imgix.net/1127/1737769080-microphone-test-banner-blog.png\" />\u003C/a>\u003C/p>",{"id":8982,"__typename":811,"text":8983},"Ulj4TZ9iS0SXe4buQZqI6A","Then, speak into your mic. Pay attention to the on-screen feedback to confirm the sound quality and volume levels.\n\n#### How to test laptop cameras and webcams with Livestorm's free tool\n\nOpen our [free webcam test tool](https://livestorm.co/tools/webcam-test). Click the button to start the test, and click to allow the tool to access your webcam.",{"id":8985,"__typename":1003,"text":8986},"JCSoCA0-Rcqtk0I_M1P9-A","\u003Cp>\u003Ca href=\"https://livestorm.co/tools/webcam-test?utm_source=livestorm&utm_medium=website_action&utm_campaign=tools_hub&utm_content=webcam_test\">\u003Cimg src=\"https://livestorm.imgix.net/1127/1737769090-webcam-test-banner-blog.png\" />\u003C/a>\u003C/p>",{"id":8988,"__typename":811,"text":8989},"UjVltcVFT5-X-oe7nWqGXQ","You'll see your camera feed instantly. Pay attention to the image quality. If necessary, adjust the lighting or room setup.\n\n### 3. Test it with a friend or colleague\n\nIf you want to be extra sure that your microphone and webcam are working properly, ask a friend or colleague to help you test it out. \n\nSchedule a quick video call, invite them to join your test room, and then start the call. Consider switching to different browsers or devices to test different audio and video settings.\n\nWhy not also prepare some [ice breaker questions](https://livestorm.co/ice-breaker-questions) for your audience? Use this moment to practice your best lines with [our online mirror](https://livestorm.co/tools/webcam-test/online-mirror).\n\n### 4. Record a video\n\nIf you'd rather test your audio and video independently, you can always record a short video clip.\n\nTo do this, open your webinar platform's website in your browser and start a new meeting. Once you're in the meeting, click the \"Record\" button and start recording your video.\n\nOnce you've recorded your video, watch it back to see if there are any issues with the audio or video quality. This will give you an idea of what your attendees will see and hear when they join your live webinar.",{"id":8991,"__typename":833,"image":8992},"141491242",{"id":8993,"alt":8994,"height":8995,"url":8996,"width":4908},"48435315","Recording Livestorm event for webcam microphone test",851,"https://livestorm.imgix.net/1127/1664205831-testli-1_5_11zon.jpg",{"id":8998,"__typename":811,"text":8999},"141491243","### 5. Check the **platform's compatibility**\n\nThe devices you use to join a webinar or a [virtual marketing event](https://livestorm.co/resources/guides/event-marketing) can affect the audio and video quality. In-app platforms may not work as well as web-based platforms due to different processing power. \n\nBut browser-based platforms like Livestorm are easily accessible, don’t require any downloads, and are compatible with any device.\n\nEach platform has different system requirements, so make sure to check that your computer meets the minimum requirements before joining a meeting.\n\nYou can usually find this information on the platform's website or in their FAQ section. If you're still unsure, contact the platform's customer support team.\n\n### 6. Run a connectivity **speed test**\n\nA slow or unreliable internet connection can prevent you from having high-quality audio and video. It's best to run a speed test to see if your connection is up to scratch.\n\nTry a third-party speed test like Speedtest.net. Simply open the website in your browser and click to start the test. The test will then run and show you your current download and upload speeds. If your speeds are too slow, you may need to upgrade your internet package or switch to a different provider.",{"id":9001,"__typename":833,"image":9002},"141491244",{"id":9003,"alt":9004,"height":3253,"url":9005,"width":3253},"48435318","Online speed test for testing camera and microphone","https://livestorm.imgix.net/1127/1664205848-02_int-1_2_11zon.jpg",{"id":9007,"__typename":811,"text":9008},"141491245","### 7. Ensure your webcam's **video quality**\n\nMost webcams come with HD video quality, but it's always best to double check. If you're using an external webcam, you can usually find the video quality specifications and frame rate on the product's packaging. \n\nIf you're using the built-in webcam on your laptop or computer, you can check the video quality in your webcam's settings. Alternatively, the platform you're using to host your webinar may have its own video quality settings.",{"id":9010,"__typename":833,"image":9011},"141491246",{"id":9012,"alt":9013,"height":9014,"url":9015,"width":7452},"48435386","A virtual background tool as part of your webcam test",267,"https://livestorm.imgix.net/1127/1664206484-virtualbackground.gif",{"id":9017,"__typename":811,"text":9018},"141491247","You can also use a [background tool](https://livestorm.co/blog/how-to-choose-the-right-virtual-background-tool) to blur your background or even replace it with a virtual one. Some video conferencing platforms like Livestorm come with this feature built in. \n\n## How to test microphones and webcams on different systems\n\nYou've invested in the [best microphone and webcam for webinars](https://livestorm.co/blog/webcam-microphone-for-webinars). But how do you know if they're actually compatible with your computer? And what about the audio and video quality?\n\nDepending on the device you have or the webinar platform you use, there may be some slight variations in how you test [microphones for video conferencing](https://livestorm.co/blog/best-microphones-video-conferencing).\n\nHere's how to test webcam and microphone tech across various operating systems and software platforms.\n\n### How to test my microphone and webcam for **Windows 7 and 10**?\n\nIf your computer runs on Windows 7 or 10, you can use the built-in camera and microphone apps to test your devices.\n\n#### How to test microphone\n\n1. Ensure that your microphone is connected to your computer.\n2. Open the Start menu and select settings.\n3. In the settings menu, select System and then choose Sound.\n4. In the Sound settings, go to Input and check your connected microphones and select the microphone that you want to test.\n5. As you speak check that the bar moves. If it doesn’t, try unplugging your microphone and plugging it back in.\n\nAlso use our [microphone test free tool](https://livestorm.co/tools/microphone-test).\n\n#### How to test webcam\n\n1. Connect your webcam to your computer.\n2. Open the Start menu and search 'Camera'.\n3. Turn on your webcam and check the image. You can also record a clip to check the audio and video quality.\n\n### How to test my microphone and webcam for **MacOS**?\n\nIf you're using a Mac, you can change the settings from system preferences to test both your microphone and use PhotoBooth to test your webcam.\n\n#### How to test microphone\n\n1. Select the apple icon on the top-left corner and click on System Preferences.\n2. Next, click Hardware and then Sound.\n3. From the Sound menu select the Input tab and choose your preferred microphone.\n4. Speak into the microphone to see if the Input level bars move.\n\n#### How to test webcam\n\n1. Connect your webcam to your computer.\n2. Click on the Finder icon from the Dock bar and select Applications.\n3. Double-click on the Photo Booth app to open it.\n4. Your webcam should automatically turn on and you should see the live feed.\n\n### How to test my mic and webcam for **Zoom**?\n\nZoom offers a few options for testing your microphone and webcam right from its desktop and mobile app before and after you join a meeting.\n\n#### How to test microphone\n\n**After joining a meeting**\n\n1. After you join a meeting, click on Test speaker and Microphone.\n2. The pop-up window will then play a ringtone to test your speakers.\n3. To test your microphone, choose the microphone you prefer and say something.\n4. Once you're done recording, you can listen to the 'replay.'\n\n**Before joining a meeting**\n\n1. After you sign in to Zoom, click on your profile picture and select settings.\n2. Click on the audio tab and follow the instructions listed to test your microphone and speaker.\n\n#### How to test webcam\n\n1. After you sign in to Zoom, click on your profile picture and select settings.\n2. Click on the video tab and choose the camera you wish to use.\n3. Follow the instructions listed to test your webcam.\n\nGoogle Hangouts has a dedicated testing tool that you can use to test both your microphone and webcam before joining a meeting.\n\n### How to test my microphone and laptop camera for **Google Meet**?\n\nGoogle Meet has a dedicated testing tool that you can use to test both your microphone and webcam before joining a meeting.\n\n#### How to test microphone\n\n1. If you’re launching Google Meet for the first time, enable the browser to access your microphone and camera from the prompt.\n2. From the settings menu, select Audio.\n3. Then choose the device you want to use from the drop-down menu.\n\n#### How to test webcam\n\n1. From the settings menu, select Camera.\n2. Then choose the device you want to use from the drop-down menu.\n3. If your camera is working, you'll see your video feed in the window.",{"id":9020,"__typename":833,"image":9021},"141491248",{"id":9022,"alt":9023,"height":9024,"url":9025,"width":899},"48435322","Google Meet camera test for video conferencing",676,"https://livestorm.imgix.net/1127/1664205891-google-1_3_11zon.jpg",{"id":9027,"__typename":811,"text":9028},"141491249","### How to test my microphone and camera for **Microsoft Teams**?\n\nMicrosoft Teams offers in-app testing for your microphone and webcam. Simply navigate to the Settings and more option next to your profile picture and follow these steps:\n\n#### How to test microphone\n\n1. Choose Settings and then click on Devices.\n2. Under Audio devices, select the microphone you would like to use from the drop-down menu and then click on Test Speaker and Microphone.\n3. A message will appear asking you to speak into your microphone. After speaking, you should see the green bar move. If it doesn't, try a different microphone.\n\n#### How to test webcam\n\n1. Choose Settings and then click on Devices.\n2. Under Camera, select the camera you would like to use from the drop-down menu.\n3. If your camera is working, you'll see your video feed in the window.\n\n\n### How to test my laptop microphone and camera for **Chrome**?\n\nChrome requires access to your webcam and microphone. You can find this permission option in the Settings menu after you click on the More Options icon (the three dots in the upper right-hand corner). Click on Privacy and Security and choose Site Settings.\n\n#### How to test microphone\n\n1. From the Site Settings menu click on Microphone.\n2. Select the microphone you want to use.\n\n#### How to test webcam\n\n1. From the Site Settings menu click on Camera.\n2. Select the device you want to use.\n\n## Testing 1..2..3... and you're good to go!\n\nBefore you join that next meeting, take a few minutes to test your microphone and webcam to ensure that everything is working properly. This will help to ensure that your meeting goes off without a hitch and that you're able to be seen and heard by everyone in attendance.\n\nAnd don’t forget, the video conferencing platform you're using will also have an impact on the quality of your audio and video. Using video engagement software like Livestorm keeps your audience engaged with easy registration, hassle-free access, automated workflows, and interactive in-video features.\n\n",{"__typename":2418,"id":9030,"heading":9031,"paragraph":9032,"callToAction":9033},"146200793","Grow your audience","Host meetings, webinars, and events with Livestorm",{"id":64,"slot":65,"slug":66},{"id":9035,"__typename":811,"text":9036},"146200794","## **Frequently asked questions about** how to test your microphone and camera\n\n### How do I test my laptop camera and microphone?\n\nYou can test your laptop camera and microphone from the settings menu of your video conferencing platform. You can also record a test video or audio clip to check that the microphone is working properly.\n\n### How to test the camera and microphone on MacBook pro?\n\nYou can either choose QuickTime player to record a test video or use the in-built Photo Booth application to test your MacBook Pro's webcam. For testing the microphone, you can check the input settings by clicking on the apple icon on the top-left corner > System Preferences > Sound. \n\n### How do I test my webcam and microphone Windows 10?\n\nYou can test your webcam and microphone on Windows 10 by clicking on Start > Settings > System > Sound.\n\n### How do I test my computer camera for Zoom?\n\nYou can test your computer camera for Zoom by signing in and then clicking on your profile picture > settings > video tab. ",{"id":9038,"alt":36,"height":9039,"url":9040,"width":1778},"27627136",823,"https://livestorm.imgix.net/1127/1634562861-test-webcam-or-microphone.jpg",[],"Test your webcam and microphone before hosting a live event to ensure you sound and look your best. Here's how to do it in a few simple steps.",[9044],{"id":9045,"contentData":9046},"140306358",{"@context":1143,"@type":1144,"mainEntity":9047},[9048,9052,9056,9060],{"@type":1147,"name":9049,"acceptedAnswer":9050},"How do I test my laptop camera and microphone?",{"@type":1150,"text":9051},"You can test your laptop camera and microphone from the settings menu of your video conferencing platform. You can also record a test video or audio clip to check that the microphone is working properly.",{"@type":1147,"name":9053,"acceptedAnswer":9054},"How to test the camera and microphone on MacBook pro?",{"@type":1150,"text":9055},"You can either choose QuickTime player to record a test video or use the in-built Photo Booth application to test your MacBook Pro's webcam. For testing the microphone, you can check the input settings by clicking on the apple icon on the top-left corner > System Preferences > Sound.",{"@type":1147,"name":9057,"acceptedAnswer":9058},"How do I test my webcam and microphone Windows 10?",{"@type":1150,"text":9059},"You can test your webcam and microphone on Windows 10 by clicking on Start > Settings > System > Sound.",{"@type":1147,"name":9061,"acceptedAnswer":9062},"How do I test my computer camera for Zoom?",{"@type":1150,"text":9063},"You can test your computer camera for Zoom by signing in and then clicking on your profile picture > settings > video tab.","How to Test Your Microphone and Camera: 7 Ways to Check",{"id":9066,"alternativeVersions":9067,"_locales":9070,"_publishedAt":9071,"_updatedAt":9072,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":9073,"blogPostAuthor":9075,"cluster":9077,"content":9089,"coverImage":36,"coverWithImgix":9146,"bottomContentOffer":166,"date":5042,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":9147,"relatedPillarPage":166,"seoDescription":9148,"sidebarContentCard":166,"structuredData":9149,"subtitle":9148,"title":9159,"slug":9069},"VVpjsUIASZWRfbVShpOj_g",[9068],{"locale":756,"value":9069},"insurance-training-webinars",[756],"2025-05-07T14:14:14+02:00","2025-04-30T15:17:47+02:00",[9074],{"id":1301,"name":694,"slug":695},{"id":1028,"avatar":9076,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":9078,"bottomContentCardCtaTitle":780,"bottomContentCardText":9079,"bottomContentCardTitle":7001,"displayCustomerLogoSection":493,"headerCtaText":9080,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":9081,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":9087,"title":9088,"urlForTheCta":32,"withoutContentOffer":493},"117954809","Bring your remote team closer with these 50 original ice breakers.","Download this Ebook to get 50 icebreaker ideas for your next virtual meeting.",{"__typename":541,"id":5546,"trackName":32,"trackNameFallback":5547,"backgroundImage":9082,"coMarketing":166,"ebook":9083,"image":9084,"resourceType":9085,"shortDescription":5557,"slug":5558,"title":5547},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5550},{"id":5552,"alt":5553,"height":564,"url":5554,"width":551},{"id":1339,"color":394,"cta":800,"icon":9086,"name":554},{"id":410,"name":411},"Download the Ebook to get 50 fresh icebreakers for meetings","Remote work",[9090,9093,9100,9103,9106,9109,9112,9115,9123,9126,9133,9136,9143],{"id":9091,"__typename":811,"text":9092},"HKkU2hHCREm_ZSvgVCwn7w","Insurance training programs can quickly overwhelm agents, requiring new hires to absorb complex product details, customer workflows, and compliance details all at once. If you aren't careful, this can cause high turnover rates, creating a neverending cycle of hiring and training.\n\nWith the right approach, you can create an onboarding workflow that sets up agents for success. In this guide, we'll share best practices for onboarding agents, including what to include in insurance training webinars and common mistakes to avoid.\n\n**Key takeaways**:\n\n\n\n* Develop a training webinar series that covers everything new agents need to know, from policy information to sales processes to customer service.\n* Create standardized training and onboarding workflows with a mix of live, on-demand, and one-on-one sessions to accommodate different learning styles.\n* Improve agent retention and performance by offering professional development opportunities and mentorship programs.\n\n\n## What to cover in insurance training webinars\n\nFrom health to property insurance and automobile to liability insurance, these [webinar series](https://livestorm.co/resources/guides/what-is-a-webinar) help new agents learn and complete [employee onboarding](https://livestorm.co/blog/employee-onboarding-process) quickly. Use this list of topics to guide your virtual training program.\n\n\n### Insurance products\n\nBefore new agents can represent your insurance business, they need an in-depth understanding of the products they're selling. Create product webinars that cover:\n\n\n\n* Policy types, features, and benefits that customers value\n* Exclusions and limitations that agents need to communicate\n* Frequently asked questions and common objections they must answer\n* Top points of differentiation from the competition\n\nRecord a series of educational sessions, and then make them available for agents to watch asynchronously. With Livestorm, you can easily set them up as [on-demand webinars](https://livestorm.co/webinar-software/on-demand-webinars). Make a point of updating these webinars each time your products change — in most cases, annually.",{"id":9094,"__typename":833,"image":9095},"codxSCQlTb-hk-CM45T-Nw",{"id":9096,"alt":9097,"height":4952,"url":9098,"width":9099},"46223546","On-demand product demo","https://livestorm.imgix.net/1127/1648824025-on-demand.jpg",1887,{"id":9101,"__typename":811,"text":9102},"dMsns6JlQNaZWOa9G2x_ww","### Sales process\n\nWhether you tend to hire new or experienced agents, you have to provide training for insurance sales. Create a series of short webinars that lead agents through your sales framework, from prospecting to closing.\n\nInclude as many real-world examples as possible from your agency's sales process. For example, include sales call recordings to model successful (and unsuccessful) customer interactions.\n\nLivestorm makes it easy to add educational components to these webinars. Include polls at key points to ask agents what they would do to address an issue or which step they would take next. Then, use the responses to fine-tune your training and improve understanding.\n\n\n### Customer onboarding\n\nOnce agents close a deal, they need to know how to start the customer relationship on a positive note. Show agents how to onboard customers so they understand how to set up new accounts, navigate dashboards, and find policy or claim information.",{"id":9104,"__typename":913,"youtubeLink":9105},"Zqff4BeMRO-2yckPZoK5Lg","https://www.youtube.com/embed/CBfL2BbxzDc",{"id":9107,"__typename":811,"text":9108},"I4A_6vu4Rcm4T2kEOwSijA","Offer quick refresher courses that agents can access at any time. This way, they'll be able to answer most questions independently and continue to deliver excellent service. For specific questions, give them access to [online meeting apps](https://livestorm.co/blog/best-online-meeting-apps) like Livestorm so they can connect with colleagues instantly.\n\n\n### Customer service\n\nOn average, insurance agencies have an [84% client retention rate](https://agentblog.nationwide.com/agency-management/technology/leaning-on-technology-to-increase-client-retention-in-the-insurance-industry/). But increasing that rate by just a few percentage points can lead to a significant increase in profit — so investing in customer service can pay off.\n\nTo train new customer service agents, create a webinar that shows them how to access customer accounts, process premium payments, and answer questions about coverage and claims.\n\nThen, separate agents into breakout rooms. Give them an example scenario to manage and have them talk through how to manage the situation. Record the sessions to create additional coaching opportunities.\n\n\n### Industry trends\n\nHelp insurance professionals understand how the industry is changing with timely trend-focused webinars. Invite multiple subject matter experts to a Q&A session, a [virtual seminar](https://livestorm.co/blog/what-is-a-seminar) or even a [panel discussion](https://livestorm.co/blog/panel-discussion), where they can share different perspectives.",{"id":9110,"__typename":833,"image":9111},"eJgrFqJWRcyYPQjGW8D8xg",{"id":5020,"alt":5021,"height":5022,"url":5023,"width":838},{"id":9113,"__typename":811,"text":9114},"SSYjODb3SjGTilXHGY5Tyg","Discuss insurance and [finance industry](https://livestorm.co/industries/finance) topics like:\n\n\n\n* Risk patterns that affect insurance coverage options and policy structures\n* Technology changes that affect account and information access\n* Changing customer preferences, needs, and expectations\n\nEncourage viewers to engage with speakers. With Livestorm, you can allow attendees to ask questions for speakers to answer in real time.\n\n\n### Regulatory compliance\n\nInsurance agents must monitor compliance closely, as insurance industry regulations (e.g., DORA, the [Digital Operational Resilience Act](https://livestorm.co/blog/what-is-the-digital-operational-resilience-act)) are constantly changing. Yet regulatory compliance can be a dry topic, even for the most dedicated agents.\n\nTo make this topic more engaging, develop interactive webinars. Pre-record informational sessions that summarize the updates agents need to know. Then, divide them into smaller groups for further discussion.\n\nLivestorm's breakout rooms and media sharing feature make both elements of this webinar simple. Kick off the webinar with a live introduction. After playing the recorded video, divide attendees into breakout rooms.",{"id":9116,"__typename":833,"image":9117},"ei4-be0vSxiwYB4h5rJGWw",{"id":9118,"alt":9119,"height":9120,"url":9121,"width":9122},"47390416","Breakout rooms",1365,"https://livestorm.imgix.net/1127/1683108396-breakout-room.png",1910,{"id":9124,"__typename":811,"text":9125},"ApD8K_tVTZyKisYN-fhKRw","### Certification programs\n\nSupport your team's professional development goals by creating a program that helps them prepare for advanced certifications and licenses. Identify the most valuable certifications in your industry and develop relevant learning materials.\n\nPrioritize async materials that allow agents to train as their schedule allows. Record sessions in advance and make them available as on-demand webinars.\n\nThen, offer weekly or monthly sessions in real time. Have subject matter experts guide each live webinar, and invite agents to ask questions so they can better prepare for continuing education (CE) exams.\n\n\n## Tips to improve your insurance onboarding process\n\nAs your [virtual training](https://livestorm.co/blog/virtual-training) program scales, the administrative work can get overwhelming quickly. Keep these tips in mind to make the onboarding workflow easier for your team and more effective for your agents' learning process.",{"id":9127,"__typename":833,"image":9128},"XL4gO4QTSXquImskoIXBhw",{"id":9129,"alt":9130,"height":9131,"url":9132,"width":838},"QyF4qnJTQDm0pV4AdJ-EGg","tips to optimize virtual insurance onboarding and training",1285,"https://livestorm.imgix.net/1127/1745936204-improve-insurance-onboarding-training.png",{"id":9134,"__typename":811,"text":9135},"PRMTFdlVT8S3_QaLyNnCDw","### Confirm logistics before training begins\n\nTraining sessions and CE classes require valuable time for your team to create and for your agents to attend. Make the best possible use of everyone's time by clarifying logistics before training day.\n\n\n\n* Share dates, times, and links a week, a day, and an hour ahead of live sessions.\n* Plan a [webinar dry run](https://livestorm.co/blog/webinar-dry-run) the day before you host any live events with guest speakers.\n* Create and upload recorded sessions at least a day ahead of time to account for reshoots.\n\n\n### Standardize your training workflow\n\nSetting up new agent training shouldn't require any guesswork or customization. Set up a standard training workflow for every new agent to complete.\n\nThen, automate the process. Set standard timeframes for each step in the training process. And automatically notify agents when they need to complete or attend a new training session.\n\nKeep track of completed sessions using your [webinar software](https://livestorm.co/webinar-software) or learning management system. Check analytics to verify attendance, watch time, and engagement metrics.\n\n\n### Provide real-time and on-demand options\n\nIncrease new agent engagement by offering a variety of learning formats. A great training and onboarding program should include:\n\n\n\n* Live sessions for panel discussions and expert interviews\n* On-demand content and [automated webinars](https://livestorm.co/webinar-software/automated-webinars) for evergreen topics\n* Video conferencing options for new agents to connect one-on-one or in small groups\n\nWhenever possible, make your insurance training webinars easy for employees to access at any time. Keep content in a training library so agents can watch or rewatch as necessary.",{"id":9137,"__typename":833,"image":9138},"M_G2kVuSTOCaDzWDxWLZ7g",{"id":9139,"alt":9140,"height":4952,"url":9141,"width":9142},"16567285","on-demand product demo","https://livestorm.imgix.net/1127/1621951965-on-demand.jpg",2151,{"id":9144,"__typename":811,"text":9145},"EMt52UCeSKWm5coUqOg4vg","For example, [WPP uses Livestorm](https://livestorm.co/customers/wpp) as an internal knowledge base. The agency uploads training webinars for employees to watch on demand and uses Livestorm analytics to monitor views and engagement.\n\n\n### Offer opportunities to upskill\n\nReplacing employees can become expensive quickly, but retaining great agents isn't always easy. Globally, about [half of employees are open to leaving their jobs](https://www.gallup.com/467702/indicator-employee-retention-attraction.aspx) for a better offer at any time.\n\nOne way to retain your best employees is to go beyond teaching them basic job skills. Instead, provide opportunities to upskill. Help agents prepare for advanced certifications, teach them to master AI tools, and work with them to develop short- and long-term career goals.\n\n\n### Connect new employees with mentors\n\nA strong insurance onboarding program can help new agents feel confident in their roles. But without regular 1:1 meetings or team [video conferencing](https://livestorm.co/resources/guides/what-is-video-conferencing), they can easily feel disconnected or unsupported.\n\nCreate a mentorship program that connects new agents with more experienced employees who can answer questions and provide guidance. When calculating the cost of setting up this kind of program, keep in mind that [mentoring can double profits](https://www.mentorcliq.com/blog/mentoring-stats), making it a smart investment for many agencies.\n\n\n## Common challenges with insurance agent training programs\n\nWhen training and onboarding new agents, watch for issues that compromise outcomes:\n\n\n\n* **Lengthy onboarding requirements**: New agents have a lot to learn, and training can easily take weeks. Let agents guide their own training pace with on-demand learning modules.\n* **Steep learning curves for new agents**: From insurance policies to sales processes to customer onboarding, agents need to become experts in many areas. Help them learn and engage with Q&A sessions, polls, and breakout rooms.\n* **Limited access to training materials**: Allow agents to review training content at any time. Create training libraries so they can easily reference information and relearn skills as needed.\n\n\n## Livestorm for virtual insurance training and onboarding\n\nSet up new hires for success with Livestorm. Make onboarding and training easier for life, property, and health insurance agents to access and complete.\n\nLivestorm has everything insurance agencies need for live and on-demand webinars and [secure video conferencing](https://livestorm.co/blog/most-secure-video-conferencing-software) in a single platform. Host live events, create webinar libraries, and meet 1:1 from one dashboard.\n\nGet to know Livestorm today. [Book a demo](https://livestorm.co/enterprise) to learn more about our enterprise and business plans.",{"id":1381,"alt":1382,"height":897,"url":1383,"width":899},[],"Set up insurance agents for success with virtual onboarding and training. Get tips to improve onboarding and plan effective insurance training webinars.",[9150],{"id":9151,"contentData":9152},"a5xGE-uGTPOvEGxD6pBsfQ",{"@context":1167,"@type":1168,"name":9153,"description":9154,"thumbnailUrl":9155,"uploadDate":9156,"duration":9157,"embedUrl":9105,"interactionCount":9158},"Customer Onboarding: How Livestorm Uses Livestorm","When deciding to subscribe to a service or product, 63% of Saas buyers, take the onboarding period into consideration. Their first interactions with your solution will matter! To help you support and wow your new customers in their onboarding phase 💫 Livestorm's Customer Success experts take over this session of How Livestorm Uses Livestom, to share their customer onboarding tips. Learn how they: Train the customers to use the platform Facilitate workshops and Q&A sessions Automate part of the onboarding Strengthen customer relationships ---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/CBfL2BbxzDc/default.jpg","2024-07-04T02:50:55Z","PT47M51S","83","Insurance Training: Best Practices for Virtual Onboarding",{"id":9161,"alternativeVersions":9162,"_locales":9165,"_publishedAt":9166,"_updatedAt":9167,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":9168,"blogPostAuthor":9171,"cluster":9173,"content":9182,"coverImage":36,"coverWithImgix":9284,"bottomContentOffer":166,"date":5042,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":9288,"relatedPillarPage":166,"seoDescription":9289,"sidebarContentCard":166,"structuredData":9290,"subtitle":9289,"title":9291,"slug":9164},"NXecyqUhRjObvcDqvuYj7A",[9163],{"locale":756,"value":9164},"insurance-marketing-tools",[756],"2025-05-07T14:14:20+02:00","2025-04-30T15:15:04+02:00",[9169,9170],{"id":766,"name":674,"slug":675},{"id":872,"name":681,"slug":682},{"id":1028,"avatar":9172,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":4861,"bottomContentCardCtaTitle":780,"bottomContentCardText":4862,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":9174,"relatedPillarPage":9180,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":4880,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":9175,"coMarketing":493,"ebook":9176,"image":9177,"resourceType":9178,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":9179,"name":554},{"id":410,"name":411},{"id":4870,"backgroundImage":9181,"shortDescription":4877,"shortTitle":4878,"slug":4879},{"id":4872,"alt":4873,"height":4874,"url":4875,"width":4876},[9183,9186,9193,9196,9204,9207,9214,9217,9224,9227,9233,9236,9242,9245,9252,9255,9262,9265,9272,9275,9281],{"id":9184,"__typename":811,"text":9185},"VuaZnr4aTM-hNL3AYjHboA","Insurance agents face a serious challenge with attracting potential clients and building a successful agency. Almost a [third of insurance agents cite lead generation](https://www.mckinsey.com/industries/financial-services/our-insights/how-insurance-can-prepare-for-the-next-distribution-model) as their biggest challenge, with many struggling to secure qualified leads at a reasonable cost.\n\nOutsourcing lead gen isn't your only option. Instead, use the right insurance marketing tools to generate and nurture leads and drive ROI. In this guide, we'll cover how to choose the best tools and share a list of what to add to your technology stack.\n\n**Key takeaways**:\n\n\n\n* Match insurance tools to your strategy, not vice versa. Focus on tools that support your lead generation strategy and help your agency scale.\n* Software integrations are essential for growing your insurance business. Prioritize tools with built-in connections to sync data automatically.\n* Prioritize software platforms that can meet several of your marketing needs — such as webinars, online events, and video conferencing all in one.\n\n\n## How to choose the right tools for insurance agents\n\nBefore you start building out your insurance marketing tech stack, you need to know how to make the most effective investments. Use these guidelines to select the right tools for yourself or your team.",{"id":9187,"__typename":833,"image":9188},"edLzNdE_QE6GnRXXW3ML6w",{"id":9189,"alt":9190,"height":2543,"url":9191,"width":9192},"PEg5AE9wTqyBCXtvrrFbAQ","insurance marketing tools buying guide","https://livestorm.imgix.net/1127/1745935371-insurance-marketing-tools-buying-guide.png",1625,{"id":9194,"__typename":811,"text":9195},"E42vWyeeSpuud4HDuSfv7Q","### Consider your marketing strategy\n\nFirst, get clear on your agency's strategy and the channels where you plan to focus your efforts. Does it center on real-time tactics like [webinars](https://livestorm.co/resources/guides/what-is-a-webinar) and virtual events? Or does it prioritize asynchronous tactics like email marketing and search engine optimization (SEO)?\n\nInvest in tools for your primary sales and marketing channels first. Once you've optimized those efforts, consider adding new channels and tools to the mix.\n\n\n### Define your budget\n\nNext, decide on your budget for insurance marketing tools. Remember to factor in the number of seats you need to purchase. For an independent insurance agent, the math is easy. But for a larger agency, you might need a team plan with multiple user seats.\n\nKeep in mind that most software platforms offer monthly pricing for agencies that need to make shorter commitments. If you're willing to pay upfront for the full year, however, you can typically take advantage of an annual discount.\n\n\n### Test the user experience\n\nWhen you purchase insurance agent tools, the last thing you want is to learn that the software platform you've chosen is impossible to use. Software with a poor user experience (UX) can lead to low adoption rates, resulting in a poor return on investment (ROI).\n\nBefore committing, sign up for a free trial or a product demo. For example, Livestorm offers on-demand demos and lead generation workshops that reveal how our team uses our own webinar software to attract qualified customers and build a client base.\n\n\n### Prioritize integration options\n\nAs your agency grows and your tech stack expands, you'll find it important to connect all the tools you use. This way, you can automatically sync your email marketing platform with your webinar software and avoid having to manually transfer data.",{"id":9197,"__typename":833,"image":9198},"Ooa9oiNhSgiU6z1Fhl_pbg",{"id":9199,"alt":9200,"height":9201,"url":9202,"width":9203},"48990224","Livestorm integrations",1240,"https://livestorm.imgix.net/1127/1673959676-flexible-integrations.jpg",1894,{"id":9205,"__typename":811,"text":9206},"ayAkdkjtQr6vNCtykuguRQ","Always check [integration capabilities](https://livestorm.co/integrations) before choosing a software platform. Look native integrations and options to connect tools via API.\n\n\n### Evaluate analytics features\n\nThe most valuable digital marketing and [lead generation tools](https://livestorm.co/blog/lead-generation-tools) do more than just launch inbound and outbound campaigns. They also track and report on results.\n\nAny software platform you choose should have advanced analytics that report on the metrics that matter to your sales and marketing team. This way, you can build successful [lead generation funnels](https://livestorm.co/blog/lead-generation-funnel), track marketing ROI, and understand what's working (and what isn't) for your agency.\n\n\n## 8 Insurance marketing tools for agencies\n\nNow that you know how to evaluate insurance agent marketing tools, let's look at the best options. We'll walk through eight types of tools every insurance agent needs.\n\n\n### 1. Customer relationship management (CRM) tool\n\nA CRM system is the central hub for your insurance business. It stores all of your client data, including everything from contact information and policy details to conversation history and client relationship status.\n\nThe best CRM tools provide actionable insights on lead quality and conversion rates, helping your team focus their sales and marketing efforts on the prospects who are most likely to convert. Most also have native integrations with other marketing software, making it easy to sync data.\n\nWith a CRM like [HubSpot](https://www.hubspot.com/products/crm/insurance), you can capture leads who engage with your marketing content, distribute leads to sales team members, and score leads to decide which ones to prioritize — helping you convert leads faster.",{"id":9208,"__typename":833,"image":9209},"X1a3737ESfOCP9RdwtG_Rg",{"id":9210,"alt":9211,"height":9212,"url":9213,"width":838},"TmjUVJc4Ry2sYtv-haQb1w","HubSpot CRM for insurance",808,"https://livestorm.imgix.net/1127/1745935444-hubspot-insurance-crm.png",{"id":9215,"__typename":811,"text":9216},"OkjuCdWRTC-lCyViQCgdlA","### 2. Appointment scheduling software\n\nAppointment scheduling software simplifies the process of booking calls with potential clients. Instead of sending emails back and forth, you can share a calendar link that allows prospects to book a meeting.\n\nIf your insurance business doesn't offer self-serve policies, this type of tool is essential. It allows you to connect with prospects over the phone or via video call so you can build custom policies or bundled coverage.\n\nWith an appointment scheduling tool like [Calendly](https://calendly.com/solutions/financial-services/insurance), you can set up different appointment types and incorporate your availability. Then, leads can book the right appointment type and time.",{"id":9218,"__typename":833,"image":9219},"Vl2zGrIrRpicxg1ZkAiakw",{"id":9220,"alt":9221,"height":9222,"url":9223,"width":838},"STh3uvwtQ5SCgCQouVcKCw","Calendly automated scheduling for insurance",821,"https://livestorm.imgix.net/1127/1745935509-calendly-automated-scheduling.png",{"id":9225,"__typename":811,"text":9226},"H-Z5uJK3QIiklbNC6TXvAA","### 3. Webinar platform\n\nAs [Livestorm's 2024 Webinar Marketing Report](https://livestorm.co/resources/reports/2024-webinar-marketing-report) reveals, 62% of marketers offered more webinars in 2024 compared to 2023, making this an important tactic to prioritize. Webinars are ideal for sharing educational content, including video walkthroughs of insurance products and industry insights from your leadership team. \n\nThe [best webinar software platforms](https://livestorm.co/free-webinar-software) support both live sessions that let you connect in real time and [automated webinars](https://livestorm.co/webinar-software/automated-webinars) that generate leads around the clock.\n\nWith [Livestorm](https://livestorm.co/industries/finance/insurance), you can host everything from product demos to Q&A sessions. Our built-in engagement tools encourage attendees to ask questions and vote in polls, and our analytics provide attendance and engagement data to help you optimize your content.",{"id":9228,"__typename":833,"image":9229},"JojY2gC0SjeH7ybTVEeo-A",{"id":9230,"alt":9231,"height":357,"url":9232,"width":359},"DMtC7-VyRDWbmr2260FazQ","Livestorm insurance webinar","https://livestorm.imgix.net/1127/1708683601-insurance.png",{"id":9234,"__typename":811,"text":9235},"ZYwBFpV0QVWvM3oHMBvvig","### 4. Social media scheduling tool\n\nSocial media management tools connect to Facebook, LinkedIn, and other social media platforms. They let you schedule posts, short-form videos, and stories to your social profiles so you can share educational content, special offers, and news updates.\n\nA social media strategy helps you build customer relationships and establish authority in your niche. Plus, building a social media profile allows you to connect one-on-one with leads via comments and direct messages (DMs).\n\nA platform like [Hootsuite](https://www.hootsuite.com/industries/financial-services) helps you schedule social media marketing campaigns across multiple profiles and incorporates an approval process to keep your posts compliant. And its social listening tools track important conversations in the insurance industry so you can easily monitor topics your audience cares about.",{"id":9237,"__typename":833,"image":9238},"D99M5A4jQaC1zvcB5rob3A",{"id":9239,"alt":9240,"height":3603,"url":9241,"width":838},"FS8ZpYkoSNeIF7f5OHXA7g","Hootsuite social media management tool for financial services","https://livestorm.imgix.net/1127/1745935572-hootsuite-social-media-management-platform.png",{"id":9243,"__typename":811,"text":9244},"bXzBm30DQ9q2Zb48Dazmwg","### 5. Email marketing tool\n\nEmail marketing tools are essential for sharing newsletters, lead magnets, and insurance policy details. In many cases, they're also crucial for guiding policy renewals and onboarding, making them important for everything from lead generation to customer retention.\n\nThe best email marketing platforms don't just send emails. They track customer journeys and segment subscribers so you can make sure you're always messaging the right customers — and make data-driven decisions about the best types of email campaigns for your insurance business.\n\nWith [Mailchimp](https://mailchimp.com/), you can set up everything from monthly newsletters to drip campaigns that engage leads over time. The platform's signup forms help you build a subscriber list quickly, and its AI features help you create and send email content faster.",{"id":9246,"__typename":833,"image":9247},"bPQLCv2lRdWRcROGyhn__Q",{"id":9248,"alt":9249,"height":9250,"url":9251,"width":838},"dXhzsyxlRTW5WO6gSy8Sig","Mailchimp homepage",450,"https://livestorm.imgix.net/1127/1745935624-mailchimp-email-marketing-platform.png",{"id":9253,"__typename":811,"text":9254},"XepgfCpeSguNrEYVYH8PrA","### 6. Video conferencing platform\n\n[Video conferencing](https://livestorm.co/resources/guides/what-is-video-conferencing) tools are ideal for setting up sales calls and product demos with customers. They offer a secure space where you can share insurance policy information and answer questions in real time, with either individual customers or buying committees.\n\nThe best video conferencing tools have calendar integrations to make booking meetings easier and screen sharing so you can demonstrate products or show dashboards. Plus, they have automated recording so everyone can have a copy of the call for reference.\n\nLivestorm supports video conferencing for one-on-one sales calls and group meetings. Our built-in email marketing tools let you send reminders to boost attendance, and our [security features](https://security.livestorm.co/) keep sensitive information private.",{"id":9256,"__typename":833,"image":9257},"TF_GLDZ2ROWs5xJKEqwLng",{"id":9258,"alt":9259,"height":9260,"url":9261,"width":3456},"48309353","Livestorm as a video conference tool for deminars",447,"https://livestorm.imgix.net/1127/1663248022-02-livestorm-as-a-video-conference-tool-for-deminars.jpg",{"id":9263,"__typename":811,"text":9264},"MwDVT6VnQnmSGCM44CbCJg","### 7. Content marketing tool\n\nContent marketing tools help you create high-quality, authoritative content for your website. They offer keyword research and competitor analysis features that help you find the right topics to cover and optimize your content for search.\n\nIn addition to SEO tools and AI-powered content writing features, [Semrush](https://www.semrush.com/) also offers local SEO capabilities. This way, you can optimize your website for your service area and make your insurance agency more visible to your target audience.",{"id":9266,"__typename":833,"image":9267},"DJ0KsosYTxyG6yyNZQTvIA",{"id":9268,"alt":9269,"height":9270,"url":9271,"width":838},"YfMRvXh_QLeoC1i4QRI1dw","Semrush homepage",1377,"https://livestorm.imgix.net/1127/1745935657-semrush-marketing-platform.png",{"id":9273,"__typename":811,"text":9274},"NTUFGbPgTKC4D0wkiSXvhg","### 8. Automation software\n\nManaging all of these marketing tools separately can take a lot of time. With marketing automation tools, you can set up workflows that trigger events in one platform when something happens in another tool.\n\n[Zapier](https://zapier.com/) works with thousands of software tools, allowing you to get creative with your marketing campaign automations. For example, you can set up an automated Slack alert for your sales team when a qualified lead is ready for outreach.",{"id":9276,"__typename":833,"image":9277},"eMliDrIUR_e-RDR1OVesCg",{"id":9278,"alt":9279,"height":9222,"url":9280,"width":838},"HCkAIMZ5S5iNCFHCo6neTg","Zapier homepage","https://livestorm.imgix.net/1127/1745935690-zapier-marketing-automation-platform.png",{"id":9282,"__typename":811,"text":9283},"bJ2TPKZ3Qc-5rTUf-ZSy0A","## Livestorm for insurance marketing\n\nThe right insurance tools help you attract qualified leads and grow your business. With Livestorm, you can host educational webinars, develop on-demand demo videos, and even meet one-on-one via video conferencing.\n\nMake Livestorm a key part of your insurance agency marketing system. Our integrations make it easy to connect our webinar and video conferencing platform with marketing automation, email, and CRM tools.\n\nCurious how Livestorm can simplify your insurance marketing? [Sign up for Livestorm](https://app.livestorm.co/#/signup) and set up your first webinar in minutes.",{"id":9285,"alt":9286,"height":897,"url":9287,"width":899},"dwir_LZXQ8ypfhpm8wEQvw","insurance agent using insurance marketing tools","https://livestorm.imgix.net/1127/1745934582-insurance-marketing-tools.jpg",[],"Discover 8 types of insurance marketing tools for generating and nurturing leads. Get essential software to expand your client base and grow your agency.",[],"8 Insurance Marketing Tools to Generate & Nurture Leads",{"id":1823,"alternativeVersions":9293,"_locales":9295,"_publishedAt":1824,"_updatedAt":9296,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":9297,"blogPostAuthor":9300,"cluster":9302,"content":9309,"coverImage":36,"coverWithImgix":9350,"bottomContentOffer":166,"date":5042,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":9351,"relatedPillarPage":166,"seoDescription":1857,"sidebarContentCard":166,"structuredData":9352,"subtitle":1857,"title":1858,"slug":1856},[9294],{"locale":756,"value":1856},[756],"2025-04-29T15:36:40+02:00",[9298,9299],{"id":766,"name":674,"slug":675},{"id":1631,"name":360,"slug":354},{"id":1028,"avatar":9301,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":9303,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":9304,"coMarketing":493,"ebook":9305,"image":9306,"resourceType":9307,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":9308,"name":554},{"id":410,"name":411},[9310,9311,9318,9319,9326,9327,9334,9335,9341,9342,9349],{"id":1830,"__typename":811,"text":1831},{"id":9312,"__typename":833,"image":9313},"aLT3Bc3wQ52WGGkHQM0oPg",{"id":9314,"alt":9315,"height":9316,"url":9317,"width":838},"TrfC1GJWTmOpccWerEV_Gg","Livestorm's webinar outline generator",737,"https://livestorm.imgix.net/1127/1740748147-livestorm-webinar-outline-generator.png",{"id":1834,"__typename":811,"text":1835},{"id":9320,"__typename":833,"image":9321},"ExN-GuLjRXGJoWGwkbvjQg",{"id":9322,"alt":9323,"height":3974,"url":9324,"width":9325},"XfJF6131TsmGXbq9_zgw_Q","transcript","https://livestorm.imgix.net/1127/1743443755-1734371446-frame-1.png",2252,{"id":1838,"__typename":811,"text":1839},{"id":9328,"__typename":833,"image":9329},"d76Bq8ZWTB-iVg2JvRK6pw",{"id":9330,"alt":9331,"height":9332,"url":9333,"width":838},"f70tgmFlQw2JuB-jmbhYHA","Livestorm webinar by Protein Production and Beckman Coulter Life Sciences",1459,"https://livestorm.imgix.net/1127/1745933485-protein-production-life-sciences-webinar.png",{"id":1842,"__typename":811,"text":1843},{"id":9336,"__typename":833,"image":9337},"SmlPTKfhRBKJjNk2OQ6fOg",{"id":9338,"alt":9339,"height":8494,"url":9340,"width":838},"GLWyblE6QrO9-O81ukbjoA","screenshot from Pfizer video series, Front Porch Conversations","https://livestorm.imgix.net/1127/1745933649-pfizer-amandas-story-youtube-screenshot.png",{"id":1846,"__typename":811,"text":1847},{"id":9343,"__typename":833,"image":9344},"PAc-V9P-T6GKSdXkczrdvg",{"id":9345,"alt":9346,"height":9347,"url":9348,"width":838},"SZsXpDGvSnetX1gtrzfEdQ","Livestorm's Video Engagement Score calculator",893,"https://livestorm.imgix.net/1127/1740747204-livestorm-video-engagement-score.png",{"id":1850,"__typename":811,"text":1851},{"id":1853,"alt":1854,"height":897,"url":1855,"width":899},[],[9353],{"id":9354,"contentData":9355},"ZlJ8lXEbRW-xvtjtmGJCJQ",{"@context":1143,"@type":1144,"mainEntity":9356},{"@type":1147,"name":9357,"acceptedAnswer":9358},"What is life sciences marketing?",{"@type":1150,"text":9359},"Life sciences marketing is the process of promoting pharmaceutical and biotechnology products, services, and innovations. This type of strategy informs, educates, and converts a diverse group of stakeholders including HCPs, patients, and investors. In many industries, marketing focuses mainly on driving sales and revenue. While that's certainly an end goal for biotech and pharma companies, life sciences marketing has to prioritize other outcomes as well. Within the life science sector, effective marketing has to establish credibility for your organization, build trust with your audience, and educate customers. All of these elements have to work together to help your target audience make important health-related decisions.",{"id":9361,"alternativeVersions":9362,"_locales":9365,"_publishedAt":9366,"_updatedAt":9367,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":9368,"blogPostAuthor":9371,"cluster":9373,"content":9382,"coverImage":36,"coverWithImgix":9420,"bottomContentOffer":166,"date":5042,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":9423,"relatedPillarPage":166,"seoDescription":9424,"sidebarContentCard":166,"structuredData":9425,"subtitle":9424,"title":9433,"slug":9364},"XHXwCuZ4S46vsg_7AskdgQ",[9363],{"locale":756,"value":9364},"hcp-insights",[756],"2025-05-07T14:14:30+02:00","2025-04-29T15:18:13+02:00",[9369,9370],{"id":1631,"name":360,"slug":354},{"id":766,"name":674,"slug":675},{"id":1028,"avatar":9372,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":8395,"bottomContentCardCtaTitle":780,"bottomContentCardText":7000,"bottomContentCardTitle":7001,"displayCustomerLogoSection":493,"headerCtaText":8396,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":9374,"relatedPillarPage":9380,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":8409,"title":8410,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":5546,"trackName":32,"trackNameFallback":5547,"backgroundImage":9375,"coMarketing":166,"ebook":9376,"image":9377,"resourceType":9378,"shortDescription":5557,"slug":5558,"title":5547},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5550},{"id":5552,"alt":5553,"height":564,"url":5554,"width":551},{"id":1339,"color":394,"cta":800,"icon":9379,"name":554},{"id":410,"name":411},{"id":8404,"backgroundImage":9381,"shortDescription":8406,"shortTitle":8407,"slug":8408},{"id":6207,"alt":7004,"height":3063,"url":6209,"width":897},[9383,9386,9393,9396,9402,9405,9411,9414,9417],{"id":9384,"__typename":811,"text":9385},"FCKiZORTT1KVIRka_TcGLg","Healthcare professional (HCP) perspectives are the missing piece for many pharmaceutical companies. HCP insights can completely transform every aspect of your pharma marketing strategy — from messaging to content to events.\n\nIn this guide, we'll walk through how to engage HCPs, ways to collect quantitative and qualitative intelligence, and tips to incorporate it into your marketing plan. By the end, you'll have practical techniques to gather HCP data and turn it into a strategic advantage.\n\n**Key takeaways**:\n\n\n\n* Well-rounded HCP insights require both qualitative and quantitative data. Methods like surveys and interviews provide in-depth intelligence.\n* Healthcare providers increasingly prefer virtual interactions. Prioritize video conferencing for data gathering and virtual events for marketing.\n* Incorporate HCP insights throughout your marketing strategy. The intelligence you gather can inform everything from messaging to event planning.\n\n\n## What are HCP insights?\n\n**HCP insights are a collection of data points that reflect healthcare providers' behaviors, preferences, and clinical activities. They reveal HCPs' needs, challenges, and goals. And they offer visibility into healthcare providers' decision-making processes.**\n\nThese insights are particularly valuable because they help pharma companies:\n\n\n\n* Guide [HCP engagement](https://livestorm.co/blog/hcp-engagement) strategies and build deeper relationships with providers\n* Align pharmaceutical product development with physician and patient needs\n* Create [pharma marketing](https://livestorm.co/blog/pharma-marketing-challenges-trends-strategies) strategies that truly speak to providers\n\n\n## How to gather intelligence from HCPs\n\nSuccessful pharma companies use both quantitative and qualitative methods to collect data from HCPs. While methods and tools vary, most organizations aim for a hybrid approach that combines in-person and virtual interactions.",{"id":9387,"__typename":833,"image":9388},"a9ux5PQRSmaVfA5rOdQPlw",{"id":9389,"alt":9390,"height":9391,"url":9392,"width":838},"Htz4UTFoTQSgBowDSpCHBw","infographic showing how to gather HCP insights",1319,"https://livestorm.imgix.net/1127/1745931812-livestorm-how-to-gather-hcp-insights.png",{"id":9394,"__typename":811,"text":9395},"FaZlnWr9QJOud_yHv1nk8g","### Create surveys and questionnaires\n\nSurveys and questionnaires are two of the most effective methods for collecting quantitative data on the HCP experience. They're helpful for learning:\n\n\n\n* How HCPs access and review medical information, including preferred sources and formats\n* Which treatments providers prefer to improve patient outcomes\n* Where HCPs have training gaps and need additional education or support\n* How industry trends or regulatory changes have affected providers\n\nTo gather more valuable data and glean more actionable insights, develop questions about specific scenarios and treatments. Aim to keep surveys or questionnaires brief. Limit them to 10 questions or less to secure as many responses as possible.\n\n\n### Monitor trending topics\n\nDirectly asking HCPs about their perspectives is just one way to gather quantitative data. You can also track the topics they engage with and then gauge the popularity and sentiment related to these themes.\n\nUse social media listening tools to analyze relevant conversations on platforms like LinkedIn, X, and Facebook. Follow topics like therapies, patient care trends, and emerging digital health tools to glean HCP engagement data and learn what providers are saying and how they feel.\n\nReview your company's digital marketing analytics to identify the topics that resonate with them. Check metrics like email click-through rates and organic page views to see which issues or therapeutic areas are most popular with your audience.\n\n\n### Interview HCPs virtually\n\nSet up one-on-one interviews to gather qualitative data. By talking directly with HCPs, you can ask more in-depth questions and get more nuanced perspectives on relevant topics.\n\nWhile you can certainly conduct in-person interviews, virtual sessions are often faster and easier to organize. And in many cases, healthcare providers prefer a digital option. 84% of physicians want to maintain or increase virtual interactions with pharma companies, [according to BCG](https://www.bcg.com/publications/2023/hybrid-engagement-is-the-new-normal-for-physicians-and-pharma-companies).",{"id":9397,"__typename":833,"image":9398},"OesGhmn7Siem-5zkFvi5sw",{"id":9399,"alt":9400,"height":357,"url":9401,"width":359},"48607220","Podcast Interviews with Livestorm","https://livestorm.imgix.net/1127/1683119089-podcast-interview.jpg",{"id":9403,"__typename":811,"text":9404},"M8zz5oLAQPaBjRZnnIJ08A","The right [online meeting software](https://livestorm.co/online-meeting-software) makes the interview process simpler. Livestorm makes it easy to set up secure meetings that HCPs can access from their browsers — no app download necessary. And with convenient tools like calendar integrations and email reminders, Livestorm helps scale your interview program as needed.\n\n\n### Establish HCP focus groups\n\nConnect with multiple HCPs at once by setting up focus groups. Organize small groups by therapeutic area and facilitate in-depth discussions about clinical data, marketing campaigns, or upcoming events.\n\nThis HCP model lets you collect qualitative data more efficiently, and it can also provide richer intelligence. Instead of receiving a single answer to your questions, focus groups are more likely to offer responses that build on each other to create a more complete picture of opinions and sentiments.\n\nSimilar to individual interviews, focus groups work well as either in-person or virtual conversations. With Livestorm, you can easily organize [secure video conferences](https://livestorm.co/blog/most-secure-video-conferencing-software) for focus groups of any size, including breakout sessions for discussions on specific topics.\n\n\n## 7 Ways to use HCP analytics in your marketing strategy\n\nUse these ideas to start implementing your HCP market research data.\n\n\n### 1. Fine-tune your value proposition\n\nThe insights you gather from interviews, surveys, and focus groups tell you exactly what healthcare providers care about. Use their insights to rethink your value proposition and weave in what matters to your audience.\n\nFor example, suppose HCP research shows that patient education resources are more critical than you thought. You might make educational resources a key part of your brand offerings and highlight them in your messaging.\n\nHCP data can also help you differentiate your brand. Listen to how your target audience perceives competitors and find opportunities to make your brand stand apart.\n\n\n### 2. Customize marketing content for HCPs\n\nAs you interview or survey HCPs, pay attention to the needs they have and the challenges they struggle to address. Then, create marketing content that aligns with their preferences.\n\nKeep in mind that providers in different roles or therapeutic areas might prefer different kinds of content. For example, pediatric physicians might want preventive care content and patient success stories. Oncology specialists might prefer peer-reviewed research or [webinars](https://livestorm.co/resources/guides/what-is-a-webinar) that offer learning opportunities.",{"id":9406,"__typename":833,"image":9407},"fNo40H3nQNeiiog9Z_Qnqw",{"id":9408,"alt":360,"height":9409,"url":9410,"width":359},"OaWdvrflSAmrFimvgcuBkA",1300,"https://livestorm.imgix.net/1127/1701184560-heallthcare.png",{"id":9412,"__typename":811,"text":9413},"C2PQ7C07RO6gQqqNNzg_MA","Engagement analytics are particularly helpful for customizing marketing content. Make note of the content assets that generate the most engagement or downloads. Then, optimize your HCP marketing strategy.\n\n\n### 3. Host panel discussions with HCPs\n\nOnce you've built relationships with HCPs, invite them to participate in your organization's educational efforts. Host [panel discussions](https://livestorm.co/blog/panel-discussion) with multiple providers to share diverse perspectives on trending topics and facilitate conversations that educate and inspire other healthcare providers.\n\nMake these discussions more accessible by hosting [virtual events](https://livestorm.co/resources/guides/what-is-a-virtual-event). This way, you can invite HCPs and audience members from various geographic areas to participate without having to coordinate travel or venue rentals.",{"id":9415,"__typename":833,"image":9416},"MPbAHG5CTI6kQfHBgMizQg",{"id":5020,"alt":5021,"height":5022,"url":5023,"width":838},{"id":9418,"__typename":811,"text":9419},"S6onbl9aTU2ilvLA29iCyQ","With Livestorm, planning online events is simple. Use our built-in landing pages and email sequences to collect registrations and remind attendees about the event. On the day of the event, welcome the speakers to the virtual stage and host an informative conversation.\n\n\n### 4. Develop thought leadership webinar series\n\nIn addition to one-off events, plan a webinar series that provides a reliable source of HCP education and thought leadership. Use the insights you've gathered to guide the themes and topics — such as emerging therapies or training gaps.\n\nInvite HCPs or key opinion leaders (KOLs) to speak or guide these webinars. Host them at the same time each week (e.g., a weekly lunch and learn session) so your audience can easily plan to attend the event. As the [Livestorm 2024 Healthcare Webinar Report](https://livestorm.co/blog/healthcare-webinar-report-2024) found, Tuesdays and Thursdays are the best days for webinars.\n\nMonitor your webinar analytics closely to glean additional data. Pay attention to the topics and speakers that attract the largest audiences so you can optimize your webinar strategy.\n\nFor better return on investment (ROI), record each event. With Livestorm, you can automatically record webinars and then distribute the recording to everyone who registered. This is a great way to increase views and make each webinar more impactful.\n\n\n### 5. Guide your event marketing strategy\n\nFactor HCP preferences into your [event marketing strategy](https://livestorm.co/blog/event-marketing-strategies). At a minimum, take time to learn which industry events your target audience plans to attend. This way, you can make an informed decision about which events your organization should sponsor.\n\nIf your HCP data supports it, consider organizing your own [virtual medical conference](https://livestorm.co/blog/virtual-medical-conference). This type of event is ideal for educating providers about new treatment options, discussing industry trends, or collaborating with marketing partners.\n\n\n### 6. Inform your product launch strategy\n\nAs you plan your next [product launch](https://livestorm.co/blog/pharma-product-launch), use HCP data to guide your messaging. Build your product marketing content on the needs and challenges of your target audience.\n\nLet their marketing channel preferences guide your outreach and distribution. For example, focus your launch strategy around email and webinars if your data confirms their effectiveness.\n\n\n### 7. Identify emerging KOLs to engage\n\nAs you get to know HCPs, aim to identify emerging KOLs. By building these relationships, you have the potential to develop collaborations with medical experts who can become advisory board members, validate clinical trials, and endorse new therapies.\n\nWith a thoughtful [KOL engagement](https://livestorm.co/blog/kol-engagement) strategy, you can also gain speakers for your launch events or healthcare conferences. These relationships can increase credibility, expand your HCP audience, and deliver even better marketing outcomes.\n\n\n## Livestorm for virtual HCP insights\n\nThe future of HCP engagement is virtual, with [more than a quarter of physicians](https://www.mckinsey.com/industries/life-sciences/our-insights/a-vision-for-medical-affairs-2030-five-priorities-for-patient-impact) seeking more digital engagement and fewer face-to-face interactions.\n\nWith a [webinar software](https://livestorm.co/webinar-software) platform like Livestorm, virtual interactions couldn't be easier. Livestorm can handle everything from video conferences for data gathering to webinars for education to panel discussions for thought leadership.\n\nPlus, our automated recordings help you get more value from every conversation or event. And our analytics help you demonstrate the value of your efforts and find opportunities to improve.\n\nReady to see how Livestorm works for your organization? [Book a demo](https://livestorm.co/enterprise) to learn more about our enterprise and business plans.",{"id":9421,"alt":36,"height":897,"url":9422,"width":899},"Pm1WUJGhRdS0R-WxEpswmw","https://livestorm.imgix.net/1127/1745930106-hcp-insights.jpg",[],"Learn how to gather and use HCP insights. Transform your pharma marketing strategy and develop tailored messaging and content for HCPs.",[9426],{"id":9427,"contentData":9428},"Qg0biF_RTV6HiqB4O9mcvg",{"@context":1143,"@type":1144,"mainEntity":9429},{"@type":1147,"name":9430,"acceptedAnswer":9431},"What are HCP insights?",{"@type":1150,"text":9432},"HCP insights are a collection of data points that reflect healthcare providers' behaviors, preferences, and clinical activities. They reveal HCPs' needs, challenges, and goals. And they offer visibility into healthcare providers' decision-making processes. These insights are particularly valuable because they help pharma companies guide HCP engagement strategies and build deeper relationships with providers, align pharmaceutical product development with physician and patient needs, and create pharma marketing strategies that truly speak to providers.","Data in Healthcare Marketing: How to Unlock HCP Insights",{"id":9435,"alternativeVersions":9436,"_locales":9445,"_publishedAt":9446,"_updatedAt":9447,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":9448,"blogPostAuthor":9450,"cluster":9452,"content":9461,"coverImage":36,"coverWithImgix":9545,"bottomContentOffer":166,"date":9546,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":9547,"relatedPillarPage":166,"seoDescription":9548,"sidebarContentCard":166,"structuredData":9549,"subtitle":9548,"title":9590,"slug":9440},"104454507",[9437,9439,9441,9443],{"locale":2060,"value":9438},"fragen-gastredner",{"locale":756,"value":9440},"questions-guest-speaker",{"locale":2065,"value":9442},"preguntas-ponente-invitado",{"locale":759,"value":9444},"questions-intervenant",[756,759,2065,2060],"2025-04-29T15:15:45+02:00","2025-04-29T15:15:36+02:00",[9449],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":9451,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1189,"bottomContentCardCtaTitle":780,"bottomContentCardText":1190,"bottomContentCardTitle":1191,"displayCustomerLogoSection":493,"headerCtaText":1192,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":9453,"relatedPillarPage":9459,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1219,"title":1220,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1194,"trackName":32,"trackNameFallback":1195,"backgroundImage":9454,"coMarketing":166,"ebook":9455,"image":9456,"resourceType":9457,"shortDescription":1206,"slug":1207,"title":1195},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1198},{"id":1200,"alt":1195,"height":564,"url":1201,"width":551},{"id":1203,"color":1204,"cta":312,"icon":9458,"name":568},{"id":615,"name":616},{"id":1209,"backgroundImage":9460,"shortDescription":1216,"shortTitle":1217,"slug":1218},{"id":1211,"alt":1212,"height":1213,"url":1214,"width":1215},[9462,9465,9473,9476,9482,9485,9488,9491,9494,9497,9505,9509,9512,9517,9520,9523,9526,9534,9537,9542],{"id":9463,"__typename":811,"text":9464},"104454750","Whether you’re hosting or attending, a virtual event is a fantastic opportunity to engage with an expert and learn about their experience and insight. For hosts, it’s also a great chance to promote speaking and presenting skills.\n\nTo make the most of your event and position your organization in the best possible light, you need to carry out careful research and develop a body of thoughtful questions.\n\nSo what are some good questions to ask a guest speaker for an entertaining, enlightening discussion? In this article, we’ll cover the **best questions to ask presenters,** including topics to avoid and tips to ensure a successful virtual event?\n\n\n## Best questions to ask a presenter at a virtual event\n\nHere are five of the best questions to ask guest speakers at your next online event:\n\n\n\n1. What’s the best feedback you’ve ever received at work?\n2. Do you foresee (trending technology) influencing your field in the near future?\n3. What does great leadership look like?\n4. What early setbacks later gave you an advantage?\n5. What one piece of advice would you have given yourself 10 years ago?\n\nBelow, we’ll explore top ice breakers, deep dives, follow-ups, and closing questions.",{"id":9466,"__typename":833,"image":9467},"104454751",{"id":9468,"alt":9469,"height":9470,"url":9471,"width":9472},"42719887","guest speaking and using hand gestures in a virtual conference while they give their presentation/talk",4897,"https://livestorm.imgix.net/1127/1645552460-pexels-matilda-wormwood-4099096.jpg",7338,{"id":9474,"__typename":811,"text":9475},"104454752","## 15 ice breaker questions to get a guest speaker talking\n\nYou’ll want your guest speaker relaxed and forthcoming, which is why good [ice breaker questions](https://livestorm.co/ice-breaker-questions) can be so important to set the tone of your [webinar presentation](https://livestorm.co/blog/10-tools-to-improve-your-webinar-presentations).\n\nOne good way to put your guest at ease is to find some common ground. This could be a light chat about where you’re from or where you’ve lived. It could also be a story about your family, or it might be a shared interest or hobby.\n\nGetting your guest talking about something lighthearted and personal can be a great springboard for further conversation. But the real value here is in getting you, your guest speaker, and the audience settled in and engaged.\n\nSo be expressive when showing your interest, and responsive to what your guest says. Remember, no matter how many people are viewing, you are your guest's most important audience member.",{"id":9477,"__typename":833,"image":9478},"110638702",{"id":9479,"alt":9480,"height":4080,"url":9481,"width":4082},"42720619","Woman being interviewed slowly getting more comfortable with the audience and host, answering questions more openly","https://livestorm.imgix.net/1127/1645554233-pexels-mikhail-nilov-7582579.jpg",{"id":9483,"__typename":811,"text":9484},"110638703","**Note: these questions will give you some great ideas. But you’ll want to adapt many of them to your guest’s experience, which we discuss further below.**\n\n\n\n1. Who are your role models?\n2. When was the last time you were surprised or shocked?\n3. Tell us something no one in our audience knows about you.\n4. What song or album did you listen to most last year?\n5. What superstitions do you have?\n6. What movie have you seen the most times?\n7. What three superpowers would you choose to have?\n8. Who would you invite to your ideal dinner party?\n9. Who’s someone in your profession you really admire?\n10. What qualities do you most admire in others?\n11. If you could go anywhere in the world right now, where would it be?\n12. What period in time would you love to have experienced first-hand?\n13. What would be the title of your memoir?\n14. What’s the best feedback you’ve ever received at work?\n15. What’s the number one thing that inspires you?",{"id":9486,"__typename":811,"text":9487},"145102638","## 30 deep-dive questions to get value from your guest speaker\n\nOnce you’ve got the ball rolling with a few icebreakers or areas of common ground, you can start probing more deeply into your guest’s experience.\n\nIf you can, **find a surprising or curious fact about their work or past**, such as an early success or hurdle. See if you can home in on this to glean something substantial and unique from your conversation.\n\n\n### On their career and industry\n\n\n\n1. What are the biggest decisions you’ve made over the last year?\n2. How has your role changed in the last 12 months?\n3. How do you see the industry evolving over the next five years?\n4. Do you foresee [trending technology] influencing your field in the near future?\n5. What’s your secret to dealing with disappointment?\n6. What’s the most important thing for you to concentrate on in the months ahead?\n7. What are the biggest misconceptions about your work?\n8. What would you say makes you different from others in your field?\n9. How do you stay competitive in your field?\n10. What makes your job exciting?\n11. What are the biggest opportunities in the industry out there at the moment?\n12. What’s the biggest change you’ve seen in the last year in your industry?\n13. What’s the best decision you’ve ever made in a professional context?\n14. What’s a piece of advice you wish you’d heard at the beginning of your career?\n15. What could candidates do to stand out in your field today?",{"id":9489,"__typename":833,"image":9490},"110638704",{"id":4580,"alt":4581,"height":4080,"url":4582,"width":4082},{"id":9492,"__typename":811,"text":9493},"110638705","### On leadership\n\n\n\n1. Can anyone be a leader?\n2. What does great leadership look like?\n3. In your experience, what’s the most effective leadership style?\n4. What’s the biggest leadership lesson you’ve learned?\n5. What challenges do leaders face when working together?\n6. What’s the single most important quality a leader can have?\n7. What would make you a better leader?\n8. How important are mentors in developing better leaders?\n9. How have you improved your emotional intelligence as a leader?\n10. How do you resolve conflict within a team?\n11. How do you bring about change?\n12. How can you get a team to come up with unique solutions?\n13. How do you develop a strong culture within a team?\n14. How do you get teams to collaborate effectively when working remotely?\n15. How do you take steps to improve your leadership skills?",{"id":9495,"__typename":811,"text":9496},"110639103","## 20 follow-up questions to dig deeper\n\nThe best follow-up questions help the conversation flow naturally while bringing further insight for the audience. Ask questions like the ones below to keep the conversation going.\n\n\n\n1. What early setbacks later gave you an advantage?\n2. How did you use your experience to influence your decision-making?\n3. What other factors made a difference in your choices?\n4. What strategies have had the biggest impact on your success?\n5. How well have you maintained a positive work-life balance throughout it all?\n6. Would you make the same decisions again?\n7. Can you explain your strategy for making informed decisions?\n8. How do you get stakeholders on board with your decisions and initiatives?\n9. What’s the one thing you’ve learned from your experience?\n10. What could have made a difference to how things worked out?\n11. What’s the most important skill you’ve developed?\n12. How much has luck played a part in your success?\n13. How much do your emotions play a role in your choices?\n14. Has [current trend] made a difference in how you approach this topic?\n15. How do you stay informed about industry trends?\n16. What’s one thing you’d change about your field or industry?\n17. When did you first realize you’d chosen the right career path?\n18. Can you recommend resources for someone who wants to get started in your field?\n19. What kind of timeline can someone expect to advance in your field\n20. What mistakes did you make then that you wouldn’t make now?\n\nBut a great way to get even more value out of your discussion is to involve the audience. One way you can do this is with [question upvotes](https://support.livestorm.co/article/42-sidebar-event-room#questions).\n\n**With [Livestorm](https://livestorm.co/) you can invite audience members to add their own questions to the Questions Tab.** Encourage attendees to upvote their preferred questions. Then, ask your guest whichever ones receive the most upvotes.",{"id":9498,"__typename":833,"image":9499},"U_NnKgA3Sr6gv1m8O1SRKw",{"id":9500,"alt":9501,"height":9502,"url":9503,"width":9504},"47155026","Question upvotes",1399,"https://livestorm.imgix.net/1127/1683109295-question-upvotes.png",1902,{"id":9506,"__typename":2560,"feature":9507},"145101977",{"id":2562,"imageOnlyUsedForWowFeatures":9508,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":9510,"__typename":811,"text":9511},"146163595","## 10 fun questions to end your virtual event\n\nWhat are good questions to ask a presenter after a presentation? A few fun questions can be useful to end your talk on a fun, lighthearted note. You could also use a short video, gif, or image to wrap up the event on a positive note.\n\n\n\n1. What three things would go in your room 101?\n2. What’s your best tip for balancing work and life?\n3. Which app would you most miss on a desert island?\n4. What’s the best book on [event topic] you’ve read recently?\n5. Why do you love what you do?\n6. What’s the best way for someone to get started in your field?\n7. What’s the strangest question someone’s asked you in an interview?\n8. What one piece of advice would you have given yourself 10 years ago?\n9. What’s your perfect evening after a busy week?\n10. What’s a motto you live by?",{"__typename":2418,"id":9513,"heading":9514,"paragraph":9515,"callToAction":9516},"145102579","Gather more leads","Engage audiences, gather leads, and track results with Livestorm.",{"id":64,"slot":65,"slug":66},{"id":9518,"__typename":811,"text":9519},"104455124","## What makes a good question to ask a guest speaker at a virtual event?\n\nThe better you know your guest, the better you’ll craft original, relevant questions that will give real value to your viewing audience.\n\nEven with limited knowledge of your guest’s background or expertise, you can still get your guest talking at length with open questions that consider their struggles, skills, and hopes.\n\nMany of our most meaningful concerns are in fact universal issues. **Use your own experiences to help you formulate thoughtful questions., **\n\n**Whenever possible put yourself in your guest’s shoes to consider what obstacles they’ve faced.** You may find that you’ve come up against similar challenges yourself.\n\nDuring [your webinar](https://livestorm.co/resources/guides/what-is-a-webinar) and as your discussion progresses, listen carefully and respond naturally to what they’ve said. Of course, remaining natural and spontaneous isn’t always easy when you have an audience, but with a prepared list of questions, you’ll have lots of good ideas to draw from.\n\nUse this simple checklist to make sure you ask great guest speaker questions:\n\n\n\n* Raise questions that relate directly to the speaker’s presentation\n* Personalize questions by putting yourself in the speaker’s shoes\n* Invite the audience to ask questions from their own perspective\n* Respond naturally with follow-up questions\n* Avoid yes or no questions and provide open-ended prompts instead",{"id":9521,"__typename":913,"youtubeLink":9522},"MzzricKcR-ajYKGDS4ElXQ","https://www.youtube.com/embed/zm5rNHN001A?si=8YEs_IweV2JBUssm",{"id":9524,"__typename":811,"text":9525},"dxnL9kssSLaDDytVpaKKZg","## Align guest speaker questions with the presenter’s expertise\n\nHaving a long list of fantastic questions is vital to hosting a successful conversation with your guest speaker during your [marketing event](https://livestorm.co/resources/guides/event-marketing). But **even more important is doing background preparation that allows you to best tap into their concerns, passions, and challenges.**\n\nBefore the event, take time to:\n\n\n\n* Read what your guest has written\n* Listen to what they’ve said\n* Study what they’ve accomplished\n\nTheir LinkedIn profile will be a great place to start to find links to published work and interviews. Alternatively, you can simply send them a friendly email and ask them to point you in the right direction.\n\nWith a strong understanding of your guest’s professional journey, you’ll be in a good position to guide the conversation through the most interesting and relevant areas of discussion.",{"id":9527,"__typename":833,"image":9528},"110639104",{"id":9529,"alt":9530,"height":9531,"url":9532,"width":9533},"42720820","Woman hosting a video conference altering questions to specifically target guest speaker's experiences and knowledge",3926,"https://livestorm.imgix.net/1127/1645554482-pexels-mart-production-7606074.jpg",5889,{"id":9535,"__typename":811,"text":9536},"110639105","## How to modify questions for guest speakers\n\nNow that you have a strong body of questions to work with, you can use your interview research to really get the most out of them. Let’s look at some examples of how you can adapt questions to a specific guest.\n\nFor our example adapted questions, we’ll imagine the guest speaker is Jenny Stewart, an edtech CEO who’s founded and grown a website providing online lesson resources for teachers.\n\n \n\u003Ctable>\n\t\u003Cbr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>Original Question \u003C/strong>\n\t\t\u003Cbr/> \u003C/br>\n \u003C/td>\n \u003Ctd>\u003Cstrong>Adapted Question \u003C/strong>\n\t\t\u003Cbr/> \u003C/br>\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>How do you see the industry evolving over the next five years? \n\t \u003Cbr/> \u003C/br>\n \u003C/td>\n \u003Ctd>Obviously, we’ve seen a huge amount of growth in online business especially over the last couple of years. You’ve already talked about how that’s affected EdTech to date, but how do you see it evolving further over the next few years?\n\t\t \u003Cbr/> \u003C/br>\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>What are the biggest misconceptions about your work? \n\t\t\u003Cbr/> \u003C/br>\n \u003C/td>\n \u003Ctd>You mentioned that as a CEO, people always seem to assume you have all the answers or that you’re an expert in every field. What other misconceptions do you think people have about what you do?\n\u003Cbr/> \u003C/br>\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>What makes your job exciting?\n\t\t\u003Cbr/> \u003C/br>\n \u003C/td>\n \u003Ctd>I think we can all tell you love your job, Jenny, so let’s get into that a bit more – what makes building a website for teachers so exciting? Where does that passion come from?\n\t\u003Cbr/> \u003C/br>\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>What mistakes did you make then that you wouldn’t now?\n\t\t \u003Cbr/> \u003C/br>\n \u003C/td>\n \u003Ctd>What you said Jenny about being naive seems very understandable for someone starting out. Were there any specific lessons you learned – what mistakes wouldn’t you make now, or what would you know to avoid?\n\t\u003Cbr/> \u003C/br>\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>What other factors made a difference to your choices?\n\t\t \u003Cbr/> \u003C/br>\n \u003C/td>\n \u003Ctd>So having a pool of expert teachers was crucial to building the resources, but what influenced your choices on \u003Cem>which\u003C/em> resources to create, or how to develop the platform?\n\t\u003Cbr/> \u003C/br>\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>Would you make the same decision again?\n\t\t \u003Cbr/> \u003C/br>\n \u003C/td>\n \u003Ctd>Even though your decision there was clearly a good one, would you make that same choice now? Has your decision-making process changed since then?\n\t\u003Cbr/> \u003C/br>\n \u003C/td>\n \u003C/tr>\n\u003C/table>\n\n\n\n## What to avoid when questioning your guest speaker for a virtual event\n\nThere are no concrete rules on what not to do or ask during a virtual event. However, it’s usually best to avoid religion and politics. It’s also a good idea to tread carefully when it comes to potentially personal or sensitive subjects.\n\nTo be sure you’re on safe ground, consider connecting with your guest before the event starts. Ask if they prefer to avoid any areas of discussion.\n\nDuring the event, don’t feel you have to urgently fill any pauses with your own thoughts or further questions. Instead, give your speaker the chance to think and reflect before giving you a response.\n\nAlso, don’t forget that **the success of any virtual event depends on engaging your audience**. While your speaker’s presentation will likely do a great job of that, you can also encourage audience participation wherever possible.\n\nQuestion upvotes and multimedia shares are both great ways to encourage [video engagement](https://livestorm.co/blog/video-engagement-platform). With Livestorm you can also create polls to get the audience talking and see how much they agree or disagree with your guest on a particular subject.\n\nLivestorm also supports reaction emojis during live events. Ask attendees to use them to express their support for or thoughts about [webinar topics](https://livestorm.co/blog/7-ways-find-new-webinar-topics) in real time.",{"id":9538,"__typename":833,"image":9539},"ULQS2EyQSeuSaYovU38ssQ",{"id":9540,"alt":36,"height":3063,"url":9541,"width":6178},"49716342","https://livestorm.imgix.net/1127/1685979638-emoji.jpg",{"id":9543,"__typename":811,"text":9544},"Qn1xs2ClS2abbgTKB-Gm_A","## Engage your guest and your audience\n\nYour goal with a guest speaker should be a relevant, engaging, and unique conversation. So the importance of careful guest research and interview preparation can’t be overstated.\n\nWhere possible, explore their professional history and see if you have any shared experiences you could touch on. You might uncover a surprising fact or opinion that serves as the starting point for your entire discussion.\n\nTo make the event more memorable for your audience, involve them in the Q&A process. Livestorm’s question upvotes, polls, and emoji reactions make it easy to involve attendees.\n\nWith thorough research, great questions, and audience participation you can host a successful, engaging virtual event.\n\n\n## Frequently asked questions about guest speakers for virtual events\n\n\n### What questions should I ask a guest speaker?\n\nAsk your guest speaker open questions about their career choices, the hurdles they overcame, and their plans for the future. You can also ask fun questions as icebreakers or to break up the conversation. Always listen carefully to your guest speaker, and ask follow-up questions that delve deeper into subjects they’ve raised.\n\n\n### What are good questions to ask a speaker?\n\nCraft questions that directly relate to the speaker’s experience and topic of discussion. Invite the audience to suggest questions so they can engage directly with the presenter.\n\nAvoid asking questions the presenter can answer with one word. Instead, raise open-ended questions that allow for deeper discussion.\n\n\n### How many questions should you ask a speaker?\n\nAsk enough questions to fill the allotted discussion time. Depending on the length of the presentation and the amount of extra time, anywhere from five to 10 questions may be appropriate.\n\n\n### What are good questions to ask a successful person?\n\nMost successful people have had to work hard and negotiate struggles or failure, so ask them questions about those challenges, what key moments made a difference to their fortunes, and what advice they’d give to their younger selves.\n\n\n### How do I find a guest speaker for my virtual event?\n\nBuild a network of contacts through work, forums, and social media – especially LinkedIn, where many professionals are also looking to grow their contacts and find [partnership marketing](https://livestorm.co/blog/event-strategy-marketing-partnerships) opportunities.\n\nWhen you identify a subject you’d like to discuss, search out specialists within those networks, and consider podcast hosts, influencers, and friends of friends. The best guests are experienced speakers, so also work out your budget and schedules before making contact with a potential guest.",{"id":4595,"alt":4596,"height":4080,"url":4597,"width":4082},"2024-06-03",[],"Find out what to ask and what to avoid along with other tips and tricks for a successful and engaging guest speaker virtual event.",[9550,9586],{"id":9551,"contentData":9552},"104455604",{"@context":1143,"@type":1144,"mainEntity":9553},[9554,9558,9562,9566,9570,9574,9578,9582],{"@type":1147,"name":9555,"acceptedAnswer":9556},"What makes a good question to ask a guest speaker at a virtual event?",{"@type":1150,"text":9557},"The better you know your guest, the better you’ll craft original, relevant questions that will give real value to your viewing audience – and we discuss more on the value of good guest research below. But even with limited knowledge of your guest’s background or expertise, you can still get your guest talking at length with open questions that consider their struggles, skills, and hopes.",{"@type":1147,"name":9559,"acceptedAnswer":9560},"How to modify questions for your guest speaker?",{"@type":1150,"text":9561},"Now you’ve got a strong body of questions to work with, you can use your interview research to really get the most out of them. Let’s look at some examples of how you can adapt questions to a specific guest.",{"@type":1147,"name":9563,"acceptedAnswer":9564},"What to avoid when questioning your guest speaker for a virtual event?",{"@type":1150,"text":9565},"There are no concrete rules on what not to do or ask during a virtual event, though it’s usually best to avoid religion and politics, and tread carefully when it comes to potentially personal or sensitive subjects. To be sure you’re on safe ground, you could ask your guest before the event starts if there are any areas of discussion they’d rather avoid.",{"@type":1147,"name":9567,"acceptedAnswer":9568},"What questions should I ask a guest speaker?",{"@type":1150,"text":9569},"Ask your guest speaker open questions about their career choices, the hurdles they overcame, and their plans for the future. You can also ask fun questions as icebreakers or to break up the conversation. Always listen carefully to your guest speaker, and ask follow-up questions that delve deeper into subjects they’ve raised.",{"@type":1147,"name":9571,"acceptedAnswer":9572},"What are good questions to ask a speaker?",{"@type":1150,"text":9573},"Craft questions that directly relate to the speaker’s experience and topic of discussion. Invite the audience to suggest questions so they can engage directly with the presenter. Avoid asking questions the presenter can answer with one word. Instead, raise open-ended questions that allow for deeper discussion.",{"@type":1147,"name":9575,"acceptedAnswer":9576},"How many questions should you ask a speaker?",{"@type":1150,"text":9577},"Ask enough questions to fill the allotted discussion time. Depending on the length of the presentation and the amount of extra time, anywhere from five to 10 questions may be appropriate.",{"@type":1147,"name":9579,"acceptedAnswer":9580},"What are good questions to ask a successful person?",{"@type":1150,"text":9581},"Most successful people have had to work hard and negotiate struggles or failure, so ask them questions about those challenges, what key moments made a difference to their fortunes, and what advice they’d give to their younger selves.",{"@type":1147,"name":9583,"acceptedAnswer":9584},"How do I find a guest speaker for my virtual event?",{"@type":1150,"text":9585},"Build a network of contacts through work, forums, and social media – especially LinkedIn, where many professionals are also looking to grow their contacts and find partnership marketing opportunities. When you identify a subject you’d like to discuss, search out specialists within those networks, and consider podcast hosts, influencers, and friends of friends. The best guests are experienced speakers, so also work out your budget and schedules before making contact with a potential guest.",{"id":9587,"contentData":9588},"cZ8zLgt8RBqiQC-pjixU5A",{"@context":1167,"@type":1168,"name":6971,"description":6972,"thumbnailUrl":6973,"uploadDate":6974,"duration":6975,"embedUrl":6936,"interactionCount":9589},"1636","75 Questions to Ask Guest Speakers During a Virtual Event",{"id":9592,"alternativeVersions":9593,"_locales":9602,"_publishedAt":9603,"_updatedAt":9604,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":9605,"blogPostAuthor":9607,"cluster":9609,"content":9616,"coverImage":36,"coverWithImgix":9692,"bottomContentOffer":166,"date":2229,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":9693,"relatedPillarPage":166,"seoDescription":9694,"sidebarContentCard":166,"structuredData":9695,"subtitle":9694,"title":9717,"slug":9597},"150652347",[9594,9596,9598,9600],{"locale":2060,"value":9595},"webinar-engagement-strategien",{"locale":756,"value":9597},"webinar-engagement-strategies",{"locale":2065,"value":9599},"estrategias-de-compromiso-en-webinars",{"locale":759,"value":9601},"strategies-d-engagement-pour-les-webinaires",[756,759,2065,2060],"2025-04-28T09:47:17+02:00","2025-04-28T09:47:15+02:00",[9606],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":9608,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":9610,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":9611,"coMarketing":493,"ebook":9612,"image":9613,"resourceType":9614,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":9615,"name":554},{"id":410,"name":411},[9617,9620,9624,9627,9629,9632,9640,9643,9647,9650,9656,9659,9664,9667,9670,9673,9679,9682,9684,9687,9689],{"id":9618,"__typename":811,"text":9619},"150652328","Lengthy presentations, monotonous delivery, and a one-way stream of information. We’ve all been in an uninspiring webinar or online event like this. \n\nBut no matter the topic, no virtual event *has* to be boring. With the right tech and creative engagement ideas, you can make your webinar memorable.\n\nIn this article, we explore 13 webinar engagement strategies designed to create a dynamic webinar experience that engages your audience before the event even starts and keeps them interested long after it ends.",{"__typename":814,"id":9621,"title":9622,"text":9623,"cta":65,"link":66},"150652329","Host memorable webinars","Create custom live experiences that get your brand noticed with breakout rooms, clickable CTAs, and automated follow up emails.",{"id":9625,"__typename":811,"text":9626},"150652330","## **Engaging webinar attendees is the key to profitability**\n\n**Increasing webinar engagement before, during, and after the event is the ticket to maximizing lead generation and conversion opportunities.**\n\nBefore the event you need pre-webinar engagement strategies like email sequences and branded registration pages. They're critical to getting sign-ups and shares, warming up your audience, and increasing familiarity with your brand.\n\nKeeping attendees focused and participating throughout the webinar makes them much more likely to talk about your company positively and take action afterward.\n\nFor example, by offering an exclusive free trial or consultation to webinar participants, you could encourage more people to take immediate action on your product/service and get more insights about their specific challenges.\n\nBy capturing information from engaged attendees during the event, you can also tailor your follow-up marketing toward them. For example, if you find out what challenges your audience are facing, by using a live poll or inviting people to turn on their mics and share, you can provide solutions later in the webinar.\n\n",{"id":9628,"__typename":913,"youtubeLink":8205},"PC4lXxIBRb-YmHSs3tK2NA",{"id":9630,"__typename":811,"text":9631},"EbSNO3VDRLuRGZma7xeInw","## **13 Webinar engagement activities that turn a boring event into a wild success**\n\nReady to transform your team's virtual events? Use our creative tips and [webinar best practices](https://livestorm.co/resources/guides/webinar-best-practices) to increase engagement and host more dynamic events.\n\n### **Before the webinar**\n\n**To truly engage attendees, you need to start generating anticipation and establishing a connection before your webinar begins.**\n\nLuckily, [webinar software](https://livestorm.co/blog/guide-to-choosing-webinar-software) like Livestorm can help you connect with your target audience more efficiently.\n\nHere's what to do before your next webinar:\n\n1. Build attractive registration pages\n2. Research your audience’s interests\n3. Create an email marketing campaign\n\n#### 1. **Build attractive registration pages**\n\n**To create a consistent brand experience and capture leads, you need a great webinar registration page.** It should include information like:\n\n* The agenda with webinar topics and highlights\n* Date, time, and duration with slots for fun activities\n* A list of speakers with a short bio for each\n\nWith a video engagement platform like Livestorm, you can customize these pages with your branding to create a great first impression. Plus, you can create custom forms to capture key data.",{"id":9633,"__typename":833,"image":9634},"150652331",{"id":9635,"alt":9636,"height":9637,"url":9638,"width":9639},"49724702","Screenshot of Livestorm's registration settings page",705,"https://livestorm.imgix.net/1127/1686154732-registration-settings.jpg",907,{"id":9641,"__typename":811,"text":9642},"150652332","**Pro tip:** Turn every website visitor into a potential lead by creating a call-out banner that links to your webinar registration page. Use tools like Canva or Piktochart to quickly design eye-catching graphics. \n\n\n#### 2. **Research your audience’s interests**\n\nYou can make your webinars more engaging by understanding what attendees want from the event—and using this feedback to inform your agenda.\n\n**To gather this data, ask some targeted questions in your registration form.** \n\nThese can include:\n\n* What specific questions or challenges do you hope the webinar will address?\n* How would you describe your level of experience or familiarity with (topic/industry)?\n* What are your current goals or objectives related to (topic/industry)?\n\n#### 3. **Create an email marketing campaign**\n\n**By creating an email marketing campaign, you make sure that registrants get excited about (and don’t forget!) your webinar.** \n\nHere’s an example of an automated sequence you can set up through Livestorm’s [MailChimp](https://livestorm.co/integrations/mailchimp) or [Mailjet](https://livestorm.co/integrations/mailjet) integrations:\n\n1. A post-registration email that lets people know which presenters they can look forward to hearing from\n2. A one-week reminder that outlines the agenda for the webinar\n3. A concise reminder the day before the webinar\n\n### **During the webinar**\n \nA successful webinar makes every participant feel seen and involved. **This requires a carefully designed structure with room for attendee input and connection.** \n\nHere's how to prioritize interactivity during the webinar:\n\n4. Build an engaging live experience\n5. Encourage connection with breakout rooms\n6. Use polls to promote interaction\n7. Include a Q&A session\n8. Guide attendees through a stretching session\n9. Use virtual whiteboards \n10. Include a call-to-action\n \n#### 4. **Build an immersive live experience**\n \nIf your webinar room looks like everyone else's, you’re missing an opportunity to capture your attendees’ attention. \n\nBy creating a custom experience with software like Livestorm, you can include features such as graphics, branding, and [virtual backgrounds](https://livestorm.co/virtual-background-library) to kick your event off in a more engaging way.",{"id":9644,"__typename":833,"image":9645},"150652333",{"id":7763,"alt":9646,"height":7765,"url":7766,"width":7767},"Four people having a Livestorm virtual training session while the host shares files using the Handouts plugin",{"id":9648,"__typename":811,"text":9649},"150652334","#### 5. **Encourage connection with breakout rooms**\n\nWebinar attendees can be much more than just viewers. Keep them engaged by helping them make connections and have interesting conversations.\n\nBreakout rooms are a great way to do this because you can:\n\n* **Run [ice breakers](https://livestorm.co/ice-breaker) that make people feel part of a group.** Try asking participants to introduce themselves in three emojis, for example.\n* **Set up problem-solving workshops.** Give groups case studies or real-life examples to analyze. This is a particularly effective idea as part of a [training webinar](https://livestorm.co/blog/webinar-training-guide).\n* **Create space for reflection.** Give attendees 5 minutes to discuss what they've learned and reflect on how it impacts their work. Then, ask them to give feedback in the main room so you can learn more about their challenges.\n \n#### 6. **Use polls to promote interaction** \n\n**By using [polls and surveys](https://livestorm.co/blog/host-webinar-polls-surveys), you can create a dynamic atmosphere that keeps people engaged with your [presentation](https://livestorm.co/blog/10-tools-to-improve-your-webinar-presentations).** \n\nAt the beginning, try out a few ice breaker polls such as “Which continent/region/city are you tuning in from?” Then, midway through, check in to see whether people are following along with your content by asking “Do you need more explanation on (X topics)?” \n\nAt the end, check which topics or aspects of your service your attendees want to find out more about. Then, use this to create a segmented follow-up strategy.",{"id":9651,"__typename":833,"image":9652},"150652335",{"id":9653,"alt":9654,"height":4517,"url":9655,"width":9504},"47154961","Contacts record","https://livestorm.imgix.net/1127/1683108671-contacts-record.png",{"id":9657,"__typename":811,"text":9658},"150652336","**Pro tip:** Use Livestorm’s [webinar chat](https://livestorm.co/webinar-glossary/webinar-chat) to allow your attendees to send more in-depth thoughts while they watch. You can set up a moderator to oversee the chat box and learn more about what audience members want to know.\n\n\n#### 7. **Include a Q&A session**\n\n**A Q&A session is the perfect interactive element to lighten the mood mid-webinar.**\n\nFor example, you could ask people to respond quickly to a knowledge quiz or to [react with emojis](https://support.livestorm.co/article/207-emoji-reactions-room) to a question.\n\nYou can also use these sessions to centralize attendee questions and find out which direction they want the rest of the webinar to go in. With Livestorm, people can upvote the questions they’d most like to be answered. \n\n#### 8. **Guide attendees through a stretching session** \n\nWebinars often involve sitting still for long periods, and this can hurt engagement rates.\n\n**To combat restlessness, you can involve attendees in a mid-presentation stretching session.**\n\nThis could include gentle, side-to-side neck movements, slow shoulder rolls, and deep breaths.\n\n#### 9. **Use virtual whiteboards** \n\nWhen attendees are responsible for sharing ideas, they’re more likely to stay engaged. \n\n**And a virtual whiteboard is the perfect way to bring a group of people together for brainstorming.** \n\nUse [Miro](https://livestorm.co/integrations/miro) and [Mural](https://livestorm.co/integrations/mural) alongside Livestorm to encourage attendees to collaborate during your webinar. ",{"id":9660,"__typename":833,"image":9661},"150652337",{"id":9662,"alt":36,"height":6672,"url":9663,"width":8798},"49278102","https://livestorm.imgix.net/1127/1677682195-miro.jpg",{"id":9665,"__typename":811,"text":9666},"150652338","#### 10. **Include a call-to-action at the end**\n \n**To guide attendees further along your sales funnel and collect data to analyze the success of your webinar, be sure to include a call-to-action (CTA) at the end.**\n\nHere are some examples of pages you can link out to using Livestorm’s clickable CTAs:\n\n* A registration form for a future session\n* A web page about your product or services\n* A feedback form for them to rate the session",{"id":9668,"__typename":833,"image":9669},"150652339",{"id":8300,"alt":8301,"height":8302,"url":8303,"width":8304},{"id":9671,"__typename":811,"text":9672},"150652340","### **After the webinar**\n \n**Maximize the impact of your webinar by following up with attendees while they’re still engaged.** This will keep your brand top of mind and encourage them to take next steps.\n\nHere' are a few ideas for boosting engagement after a webinar:\n\n11. Send automated emails\n12. Share an on-demand webinar recording\n13. Review webinar analytics\n\n#### 11. **Send automated emails**\n\n**With a [webinar platform](https://livestorm.co/webinar-software-comparison) like Livestorm, you can easily set up automated email flows to send after the webinar is over.** \n\nThese emails should share key learnings, inform attendees about upcoming virtual events, and include a link for them to reach out to your sales team. \n\nYou can also use the segmented information you collected pre and during the webinar to address their specific concerns and goals. \n\nFor example, if a group shared beforehand that they wanted to learn how to create more engaging seminars and then asked how they could implement networking, you could link them to a blog about breakout rooms and encourage them to reach out with any questions. \n\n#### 12. **Share an on-demand webinar recording**\n\n**Sharing webinar recordings encourages attendees to rewatch, reflect, and reach out with any questions. It also allows you to capture new leads.**\n\nFor example, you could upload the recording to YouTube so it can be reshared or gate the on-demand content on your website to capture email addresses every time it gets downloaded.\n\nWith Livestorm, you can view traffic data to understand where people are watching your webinar from and analyze attendee figures and in-webinar audience engagement. ",{"id":9674,"__typename":833,"image":9675},"150652341",{"id":9676,"alt":36,"height":9677,"url":9678,"width":7556},"10693881",824,"https://livestorm.imgix.net/1127/1616169790-export.png",{"id":9680,"__typename":811,"text":9681},"ALccqLx4SMuIvoq3_J1MNA","#### 13. **Review webinar analytics**\n\nOne of the most effective ways to design engaging webinars is to analyze how your previous events performed—and then use the data to make the next event even better and more interactive.\n\nAs a video engagement platform, Livestorm offers advanced analytics that help you evaluate event performance. After each event, review the analytics to assess how your audience engaged.\n\nUse Livestorm's [Video Engagement Score](https://video-engagement.org/score-calculator) to identify your most engaging online events and measure the success of your webinars. Then, use a similar engagement strategy to keep attendees invested in your next virtual event.\n",{"id":9683,"__typename":913,"youtubeLink":6721},"ZOj-TETIQuSh_mq8Chm-eQ",{"id":9685,"__typename":811,"text":9686},"150652342","## **Livestorm for interactive, productive, and engaging webinars**\n\nDone right, webinar engagement activities will boost conversions and leads before, during, and after your event.\n\nFirst, you can captivate your audience with a branded web page and keep them interested in your webinar via email. Then, during the event, engagement tools contribute to a fun, dynamic atmosphere that creates a sense of community.\n\nFinally, after the event, you can use the data you collected throughout to follow up with a tailored marketing strategy for attendees and to continue to optimize your webinars for engagement success.\n\n**A video engagement platform like Livestorm makes it easy to do all of this and more with dynamic features like polls, Q&As, and breakout rooms.**\n",{"__typename":814,"id":9688,"title":9622,"text":9623,"cta":65,"link":66},"150652343",{"id":9690,"__typename":811,"text":9691},"150652344","## **Frequently asked questions about webinar engagement activities**\n \n### **How do I make my webinar more engaging?**\n\nTo keep attendees focused, inspired, and engaged, you should make sure they’re active participants in your webinar. \n\nThis means including features such as Q&As, polls, virtual whiteboards, and breakout rooms. \n\nYou can find all of this plus engagement data inside a webinar platform such as Livestorm. \n\n### **How do you engage an audience after a webinar?**\n\nTo keep an audience engaged with your brand after a webinar, follow up with an on-demand download of the content and a series of emails including helpful content. \n\nYou can use these messages to answer questions that came up during the webinar and to present your product/service as a solution to their problems. ",{"id":3263,"alt":3264,"height":3265,"url":3266,"width":3267},[],"Try these 13 creative webinar engagement tips to capture and keep your audience's attention before, during, and after your next online event.",[9696,9708,9713],{"id":9697,"contentData":9698},"150652345",{"@context":1143,"@type":1144,"mainEntity":9699},[9700,9704],{"@type":1147,"name":9701,"acceptedAnswer":9702},"How do I make my webinar more engaging?",{"@type":1150,"text":9703},"To keep attendees focused, inspired, and engaged, you should make sure they’re active participants in your webinar. This means including features such as Q&As, polls, virtual whiteboards, and breakout rooms. You can find all of this plus engagement data inside a webinar platform such as Livestorm.",{"@type":1147,"name":9705,"acceptedAnswer":9706},"How do you engage an audience after a webinar?",{"@type":1150,"text":9707},"To keep an audience engaged with your brand after a webinar, follow up with an on-demand download of the content and a series of emails including helpful content. You can use these messages to answer questions that came up during the webinar and to present your product/service as a solution to their problems.",{"id":9709,"contentData":9710},"HW947qHHR7-BI-VkPx559A",{"@context":1167,"@type":1168,"name":8365,"description":9711,"thumbnailUrl":8367,"uploadDate":8368,"duration":8369,"embedUrl":8205,"interactionCount":9712},"As virtual events become the new norm, finding ways to engage your audience is more crucial than ever. Check out this video for actionable tips to activate your audience and boost engagement in your online events! ⏱️ Timestamps: 00:00 - Intro 00:44 - Use a video engagement platform 01:43 - Enable emoji reactions 02:25 - Choose the right format 03:30 - Run live polls 04:40 - Host rapid fire-questions 05:28 - Host a Q&A session 06:11 - Run an ice-breaker 06:46 - Share resources 07:27 - Send a Call-to-Action 08:03 - Measure engagement Want more Ice breaker ideas? We’re sharing some of our favorite ice breaker ideas for virtual teams of all kinds • Ice breaker Questions: https://livestorm.co/ice-breaker-questions • Ice breaker Games and Activities: https://livestorm.co/ice-breaker-games 🎯 Measure video engagement of your online events: https://bit.ly/3xcn3xh ❤️ Like this video? Subscribe to our channel: https://bit.ly/3xlYcZ1 ---------- Livestorm is Europe's go-to video conferencing solution for organizations that prioritize both data privacy and ease of use. Compliant with GDPR and the unique video conference platform in the European Union also certified ISO 27001, we guarantee data protection for you and your participants. Specifically designed to elevate your customer-facing events, whether you're hosting webinars or conducting training sessions, for audiences of 10 or 3000, Livestorm is the trusted choice for engaging your partners and clients securely and seamlessly. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","942",{"id":9714,"contentData":9715},"fJ1k_MRgTheVBDb47J_-pg",{"@context":1167,"@type":1168,"name":6771,"description":6772,"thumbnailUrl":6773,"uploadDate":6774,"duration":6775,"embedUrl":6721,"interactionCount":9716},"1588","13 Webinar Engagement Strategies to Keep Audiences Invested",{"id":9719,"alternativeVersions":9720,"_locales":9727,"_publishedAt":9728,"_updatedAt":9729,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":9730,"blogPostAuthor":9733,"cluster":9735,"content":9742,"coverImage":36,"coverWithImgix":9772,"bottomContentOffer":166,"date":6073,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":9776,"relatedPillarPage":166,"seoDescription":9777,"sidebarContentCard":166,"structuredData":9778,"subtitle":9777,"title":9779,"slug":9724},"AtfRgkVXSrSN3-LQgZ2s5w",[9721,9723,9725],{"locale":2060,"value":9722},"symposium-vs-konferenz",{"locale":756,"value":9724},"symposium-vs-conference",{"locale":2065,"value":9726},"simposio-vs-conferencia",[756,2065,2060],"2025-04-28T09:46:07+02:00","2025-04-28T09:46:06+02:00",[9731,9732],{"id":766,"name":674,"slug":675},{"id":1631,"name":360,"slug":354},{"id":1028,"avatar":9734,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":6135,"bottomContentCardCtaTitle":780,"bottomContentCardText":6136,"bottomContentCardTitle":6137,"displayCustomerLogoSection":493,"headerCtaText":6136,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":9736,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":6136,"title":6140,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":6139,"trackName":32,"trackNameFallback":6140,"backgroundImage":9737,"coMarketing":493,"ebook":9738,"image":9739,"resourceType":9740,"shortDescription":6152,"slug":6153,"title":6140},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":6143},{"id":6145,"alt":6146,"height":6147,"url":6148,"width":6149},{"id":1203,"color":1204,"cta":312,"icon":9741,"name":568},{"id":615,"name":616},[9743,9746,9752,9755,9762,9765,9769],{"id":9744,"__typename":811,"text":9745},"b7GdVfPOScq7JDUjtkqvPQ","Deciding between a **symposium and a conference** for your next in-person or virtual event? Both can set the stage for an engaging event, but it's important to choose the right format for your organization and audience.\n\nIn this article, we'll explore key differences between a symposium, a conference, and similar formats. We'll also cover essential steps for planning both event types—including how to maximize audience engagement.\n\n\n## What's the **difference between a symposium and a conference?**\n\nThe biggest difference between a symposium and a conference is the size and scope of the two types of events. In short:\n\n* Symposiums focus on more specific topics and are designed for smaller groups.\n* Conferences focuses on a wider range of topics and are designed for larger groups.\n\nLet's compare symposium vs. conference in more detail, looking at scope, timeframe, size, and other defining elements.\n\n\n### **Purpose and scope** of a symposium and a conference\n\nA conference is a large-scale event with numerous sessions—often with many occurring simultaneously. Whether you host a business or academic conference, it typically has a unifying theme, but individual sessions can cover a wide range of related topics.\n\nIn contrast, a symposium is a small-scale event with a much narrower focus. For example, the [healthcare industry](https://livestorm.co/industries/healthcare) and academic institutions often bring together researchers, academics, and experts in their field to participate in small symposia.\n\n\n### Organization and submissions\n\nSymposiums have a background in academia. They often require potential participants to pitch topics or submit research papers. The symposium's organizers then approve the most promising topics.\n\nConferences also tend to have an application or submission process for presenters. The conference's organizers then assign speakers to individual presentations or themed group sessions.\n\n\n### Audience interaction during a symposium and a conference\n\nAt a symposium, speakers have dedicated time to present their research. After these presentations, symposiums usually allow for group discussions, Q&A sessions, and networking. As a result, symposiums tend to be more informal.\n\nConferences are generally more formal, but they can include many different types of session formats. For example, panel discussions focus on conversations between presenters, but workshops and breakout sessions encourage audience engagement.\n\n\n### Event timeframe\n\nAs a general rule, symposiums have a more defined timeframe, as they happen over the course of a single day. In many cases, they can be shorter. For example, a conference may include multiple half-day symposiums.\n\nIn contrast, conferences have much more flexible timeframes. While they can certainly last for just one day, many take place over the course of multiple days or even a week.\n\n\n### Audience size\n\nOf the two event types, conferences tend to be much larger. They may welcome hundreds of attendees, who may attend various sessions happening simultaneously.\n\nSymposiums tend to be smaller. They often take place in a single room, which limits the size of in-person events. Virtual symposiums have the potential to be larger.\n\n\n## How do conferences and symposiums **compare to other event formats?**\n\nWhether you're planning an in-person or virtual event, you have plenty of format options. Here's how other common event types compare to **symposiums and conferences.**\n\n\n### The difference between a seminar and a symposium and conference\n\nA seminar is similar to a symposium, as it's an educational event that balances a formal presentation with informal discussion. However, both in-person and [virtual seminars](https://livestorm.co/blog/what-is-a-seminar) tend to focus more on training and less on sharing research.\n\n\n### What is the difference with a roundtable?\n\nA roundtable is a conversation-based event that welcomes both speakers and audience members to participate. Of all event types, roundtables have one of the most informal formats, as they invite discussion from all perspectives.\n\n\n### How is a panel discussion different from a symposium or a conference?\n\nSimilar to roundtables, [panel discussions](https://livestorm.co/blog/panel-discussion) are designed to create conversations. However, panels usually focus more on discussions between presenters and moderators. Conferences may include panel discussions as individual sessions.\n\n\n### What is the difference with a workshop?\n\nLike a seminar, a workshop centers on training and education. However, workshops tend to be the most hands-on event formats. Both in-person and [virtual workshops](https://livestorm.co/blog/virtual-workshops) show attendees how to complete tasks and often include interactive components.\n\n\n## **How to plan a symposium**\n\nOrganizing a symposium or conference is easier when you have a framework to follow. Follow these steps to host a successful virtual or in-person event.\n\n\n### 1. Decide on a topic or theme\n\nWhether you're planning a symposium or a conference, this first step is similar. Begin by choosing a **central topic or theme for the event**. How exactly?\n\nFirst, identify trending topics or themes in your professional or academic field. To choose between two compelling topics or to narrow down a longer list, then poll potential audience members and presenters.\n\nAsking the audience isn't a requirement, but it can help you get buy-in from your audience. It can also help you eliminate topics with little interest and focus on themes with more positive responses.\n\n\n### 2. Collect submissions\n\nOnce you've chosen the main topic for the event, publish a call for submissions in your professional or academic community. Explain **the core theme and any sub-topics,** and clarify the kind of presentation that would be ideal for the event.\n\nMany conference and symposium organizers put out open calls for submissions. However, if you have specific speakers in mind, make sure to connect with them directly.\n\n\n### 3. Choose speakers\n\nWhat is a symposium without compelling speakers? Work with your fellow event organizers to evaluate the submissions and **choose the most promising speakers**. There's no one way to select speakers, but these guidelines can help:\n\n\n\n* Consider presenters who are well-known in the field and may draw a larger audience.\n* Look for speakers with underrepresented viewpoints to cover a wider range of perspectives.\n* Choose speakers with topics on similar themes so you can create a coherent schedule.\n\n\n### 4. Confirm keynotes\n\nIf you're planning a symposium, skip ahead to the next step. But if you're organizing a conference, take time to plan at least one keynote speech. You may even want to plan one for each day of the event.\n\nKeynote speeches clarify the main theme of the conference or the day's sessions. Experienced speakers or established members of the field generally deliver keynotes, which often attract large audiences.\n\n**Keynotes can be major selling points for the entire event**, making them important to get right. Rather than relying on submissions, create a shortlist of potential keynote speakers and reach out to them individually.\n\n\n### 5. Plan the event schedule\n\nOnce you've sent invitations to presenters and any keynote speakers, organize the event schedule.\n\n**For a symposium, the schedule will be relatively straightforward.** In most cases, you'll plan a single series of presentations during a single day. Make sure to save time for panel discussions and networking.\n\n**For a conference, the schedule will be much more complex**. Depending on the scope and size of the event, you may need to plan simultaneous sessions across multiple days. If you intend to include various formats—such as seminars or workshops—take care to balance the event types throughout the day.\n\n\n### 6. Promote the event\n\nAfter confirming the speakers and schedule, **promote the event to your community.** If you're planning a virtual symposium or conference, a platform like Livestorm can make [the promotion](https://www.google.com/url?q=https://livestorm.co/webinar-promotion&sa=D&source=docs&ust=1700578334664798&usg=AOvVaw1vJ_gezwB6oD524kCim2tC) process seamless.\n\nWith Livestorm, you can create custom registration pages that you can link to from your website, social media posts, email marketing content, or community forums.\n",{"id":9747,"__typename":833,"image":9748},"F7pMElMAT6e1cQj6atxwjw",{"id":9749,"alt":9750,"height":7733,"url":9751,"width":7735},"49657495","Custom pre-launch registration page on Livestorm","https://livestorm.imgix.net/1127/1684263552-custom-registration-pages-on-livestorm.jpg",{"id":9753,"__typename":811,"text":9754},"NojG0p0sQ4KbT7n03I2Qdw","Once attendees register for the event, Livestorm can handle email reminders automatically. With custom email sequences, you can encourage attendees to add the event to their calendar and boost attendance.\n\n\n### 7. Design the event room\n\nWhether you're planning a multi-day conference or a single-day symposium, **branding is an essential touch for the event space**. With [Livestorm integrations](https://livestorm.co/integrations) like the custom design app, you can change the look of the room and add your company or institutional logo.\n",{"id":9756,"__typename":833,"image":9757},"YJ7xENVKTIGz1OMmHAgUqA",{"id":9758,"alt":9759,"height":6003,"url":9760,"width":9761},"47154973","Custom branding","https://livestorm.imgix.net/1127/1683108818-custom-branding.png",1940,{"id":9763,"__typename":811,"text":9764},"AVIRxs9NSHqVeoybRF1lgg","### 8. Host a dry run with guest speakers\n\nBecause symposiums and conferences are relatively formal events, it's important to give speakers an opportunity to [practice in advance](https://livestorm.co/blog/webinar-dry-run). By hosting a dry run in Livestorm, you can show presenters:\n\n\n\n* How the event software works, including controls and technical checks\n* What to expect when presenting and how to pace [webinar content](https://livestorm.co/resources/guides/what-is-a-webinar)\n* How to interact with other speakers and attendees\n* What to do in case of technical difficulties\n\n\n### 9. Prepare questions and polls for viewers\n\nAudience engagement tends to work a little differently for conferences vs. symposiums. However, both can benefit from viewer interaction, which can make events more meaningful for audience members.\n",{"id":9766,"__typename":833,"image":9767},"FPxagI18Rb6kvG0N9cHuNg",{"id":7644,"alt":9768,"height":2566,"url":7646,"width":2568},"Question and Answer",{"id":9770,"__typename":811,"text":9771},"aUDu4S7cQrKMV22WCDED5Q","With Livestorm, you can host live question and answer sessions with speakers, which is ideal for symposiums. The live polls feature can engage conference attendees, gather feedback, and provide ideas for future discussions.\n\n\n### 10. Distribute the on-demand replay\n\nOnce the conference or symposium ends, the event still has the potential to generate tons of value. For example, you can:\n\n\n\n* Distribute the event recordings to attendees so they can catch up on content they missed or rewatch their favorite sessions.\n* Turn on-demand replays into lead magnets that build your community while promoting the expertise of your speakers.\n\n\n## Livestorm for your next virtual symposium or conference\n\nPlanning a virtual symposium or conference can be much easier than you might think. With a [live events](https://livestorm.co/use-cases/live-events) streaming platform like Livestorm, you can run truly international conferences or symposiums with speakers and attendees from across the globe.\n\nFrom promotion to streaming to engagement, Livestorm can set your event up for success. Here's how:\n\n\n\n* Pre-built registration pages and automated email sequences to increase attendance\n* Browser-based virtual event platform that anyone can use without a download\n* Interaction features like polls and live Q&As to keep viewers engaged\n* On-demand recordings to distribute and repurpose after the event\n\nWhen you use Livestorm to organize symposiums and conferences, you can do more than just [host a webinar](https://livestorm.co/blog/host-webinar). With our virtual event platform, you can share knowledge, connect your community, and create real value for viewers.",{"id":9773,"alt":9774,"height":1594,"url":9775,"width":1596},"TilZqLEMRm6tbOJJXuJ6Xw","A picture of seminar attendees sitting in a venue","https://livestorm.imgix.net/1127/1698760618-livestorm-picture-1.jpg",[],"Discover the difference between a symposium and a conference, and find out all you need to plan the ideal in-person or virtual event format.",[],"Symposium vs. Conference: What's the Difference?",{"id":9781,"alternativeVersions":9782,"_locales":9789,"_publishedAt":9790,"_updatedAt":9791,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":9792,"blogPostAuthor":9794,"cluster":9796,"content":9803,"coverImage":36,"coverWithImgix":9863,"bottomContentOffer":166,"date":6073,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":9867,"relatedPillarPage":166,"seoDescription":9868,"sidebarContentCard":166,"structuredData":9869,"subtitle":9868,"title":9886,"slug":9786},"122597507",[9783,9785,9787],{"locale":2060,"value":9784},"webinar-titel",{"locale":756,"value":9786},"webinar-titles",{"locale":2065,"value":9788},"titulos-de-webinars",[756,2065,2060],"2025-04-28T09:45:25+02:00","2025-04-28T09:45:24+02:00",[9793],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":9795,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":9797,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":9798,"coMarketing":493,"ebook":9799,"image":9800,"resourceType":9801,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":9802,"name":554},{"id":410,"name":411},[9804,9807,9810,9816,9819,9823,9826,9829,9832,9837,9840,9847,9850,9857,9860],{"id":9805,"__typename":811,"text":9806},"122597502","As a creative marketer, you’ve probably been tasked with organizing and hosting a webinar to promote your brand, establish thought leadership, and create networking opportunities.\n\nThe first and most crucial step? Giving your webinar a title that attracts attention and boost registrations.\n\nUse our guide to come up with creative headlines that are on brand and spark the right level of curiosity.\n\n\n## How to create **great webinar titles that convert**\n\nBefore they register for your webinar, participants need to know that the event is on a topic they care about by a brand they trust. To do this, you’ll need an eye-catching title that accurately represents both your brand and the online event.\n\nCreating compelling [webinar](https://livestorm.co/resources/guides/what-is-a-webinar) titles that convert requires some brainstorming and a review to your brand's style guide. In addition, you’ll want to:\n\n\n* Use the most relevant keywords\n* Write descriptive copy\n* Keep messaging on-brand\n* Focus on your audience\n* Make it concise\n\nLet’s dive in. ",{"id":9808,"__typename":811,"text":9809},"122597504","### **Use the most relevant keywords**\n\nOne of the [best practices for webinars](https://livestorm.co/resources/guides/webinar-best-practices) is to stick to one or two main keywords that align with the main topic. This is a search engine optimization (SEO) best practice that ensures your webinar is easy for participants to find.\n\nIf you’re struggling to pick relevant [webinar topics](https://livestorm.co/blog/7-ways-find-new-webinar-topics) and keywords, **create a poll on Instagram stories or survey connections on LinkedIn to find out what they’re most interested in learning more about**.\n\n\n### **Write descriptive copy**\n\n**To make your [webinar promotion](https://livestorm.co/webinar-glossary/webinar-promotion) seamless, clearly describe the topic in the title. Tease the value they'll gain from attending the event.**\n\nDraft concise yet compelling copy for your webinar’s title and description. Come up with a few variations and select the one that best describes your brand, webinar, and topic.\n\n**Pro tip:** Consider how the webinar title will work as a subject line in your email marketing campaigns. If it's likely to make your audience click to read, you're on the right track.\n\n\n### **Keep messaging on-brand**\n\nFor best results from your [webinar marketing](https://livestorm.co/blog/webinar-marketing-planning), use on-brand messaging in the title and description for your webinar. Refer back to your brand's style guide and guidelines for your brand voice.\n\nTo drive more registrations, use language that neatly aligns with your brand and clearly expresses the topic and the outcomes of the event.\n\n### **Focus on your audience**\n\nYour audience should be top of mind when creating webinar titles and confirming the messaging. Make sure your title and messaging align with your target audience and event objective so that it makes them want to register and attend.\n\n**Keep your audience's pain points and goals in mind when you brainstorm titles of your webinar.** Think about their buyer's journey and aim to meet their needs from the discovery stage to the decision stage.\n\n**Pro tip:** Focus on your audience's goals and challenges when developing your [webinar outline](https://livestorm.co/blog/webinar-outline) too. This way, every moment of the event will capture your audience's attention, helping them learn relevant information and solve real problems.",{"id":9811,"__typename":833,"image":9812},"122597505",{"id":9813,"alt":9814,"height":3924,"url":9815,"width":3614},"47203095","The computer screen of a person attending a webinar. ","https://livestorm.imgix.net/1127/1657147130-webinar-computer-screen.jpg",{"id":9817,"__typename":811,"text":9818},"122597506","### **Make it concise**\n\nYour webinar could be the most interesting or most valuable online event in the world. But if the title is too long, your target audience might not take time to read the whole thing before clicking away. Don't be afraid to keep it concise.\n\n**Make sure your webinar’s title works in your favor by keeping it short and sweet.** You don’t want to oversell, overwhelm, or over-inform your audience. Otherwise, they might not be intrigued enough to click on it to find out more. \n\n**Pro tip:** Webinar software like Livestorm makes hosting interactive webinars easy with engagement features like live polls and chat, Q&A sessions, virtual whiteboards and backgrounds, and emoji reactions. Use these features to engage your audience, increase awareness of your brand, and spark interest in your next webinar.",{"id":9820,"__typename":2560,"feature":9821},"145102863",{"id":2562,"imageOnlyUsedForWowFeatures":9822,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":9824,"__typename":811,"text":9825},"B_vi_qUrS1Gb6Gw_hTUh0w","## Create great webinar titles with Livestorm\n\nWebinar titles don't have to be difficult to develop—and you don't have to come up with them from scratch. Use Livestorm's free [webinar title generator](https://livestorm.co/tools/webinar-title-outline-generator) to help you create titles and outlines that align with your topic, audience, and tone of voice.\n\nThen, use our webinar platform to host your event. With Livestorm, you can organize live events, create on-demand content, and market your webinar—all from one platform.",{"id":9827,"__typename":1003,"text":9828},"VBeg6sHhSwK9Fi0AJxTeaw","\u003Cp>\u003Ca href=\"https://livestorm.co/tools/webinar-title-outline-generator?utm_source=livestorm&utm_medium=website_action&utm_campaign=tools_hub&utm_content=title_outline_generator\">\u003Cimg src=\"https://livestorm.imgix.net/1127/1737769106-webinar-outline-ai-banner-blog.png\" />\u003C/a>\u003C/p>",{"id":9830,"__typename":811,"text":9831},"122597523","[Sign up for a free Livestorm account](https://app.livestorm.co/#/signup) and set up your first webinar today.\n\n## **Catchy webinar titles examples**\n\n**Part of any [successful webinar](https://livestorm.co/blog/smart-webinar-tips-from-14-marketing-experts) is the appeal of its title**. You want your audience to know what it’s about, and why it’s important, without revealing all your cards. \n\nToo often, businesses can’t strike this fine balance, making it a pretty common [webinar mistake](https://livestorm.co/webinar-glossary/webinar-mistakes). \n\nBelow, we’ve shared engaging webinar titles for various industries to inspire you. We've also come up with frameworks to help you create your own catchy titles more efficiently. \n\n Examples include: \n\n\n\n* Marketing webinar titles\n* Cybersecurity webinar titles\n* Education webinar titles\n* Covid webinar titles\n* Financial webinar titles\n* Business webinar titles\n* Real estate webinar titles \n\nLet’s get started. \n\n\n### **Marketing webinar titles**\n\nFor marketing webinar titles, it’s important to **hone in on which aspect of marketing your webinar will focus on and _why_ participants should watch your webinar over the rest**. We like the following examples: \n\n\n\n\n1. “Guided Selling: Transforming Sales Management Through AI” (HubSpot)\n2. “How the CMOs Role is Changing: Be More Customer-Centric” (Gartner) \n3. “Do You Know Who’s Watching? Using Engagement Data in Your B2B Video Marketing” (Content Marketing Institute) \n\nHere are a few more ideas to get you started: \n\n\n\n* Tips and tricks to ace your *insert marketing tactic/strategy here*\n* Delivering *benefit* with *your company*\n* Improving *marketing topic* with *your company* \n* Best practices for *marketing practice* with *your company*\n* *Marketing strategy* to help your *target company* do *action*\n* Everyday *marketing strategy* hacks for *target company* ",{"__typename":2418,"id":9833,"heading":9834,"paragraph":9835,"callToAction":9836},"145103007","Drive more leads","Gather leads and drive engagement with Livestorm",{"id":64,"slot":65,"slug":66},{"id":9838,"__typename":811,"text":9839},"122597525","### **Cybersecurity webinar titles**\n\nCybersecurity webinar titles are much more limited in scope, as they typically name the companies involved in the webinar, the name of the overall conference, and often, the year. For example, ‘XYZ Conference 2022: *Cybersecurity topic*’. Other, more creative examples we love include: \n\n\n\n4. “How McDonald’s Keeps Security Awareness Fresh and Relevant” (proofpoint) \n5. “How to Stop Your Data from Leaving with Employees” (proofpoint) \n6. “How to achieve cyber security readiness: Lessons from Silicon Valley and the Pentagon” (Cyber Security Hub) \n\nHere are some more ideas to get you thinking: \n\n\n\n* Cybersecurity: the future of *topic* and how to prepare \n* Protect your *target company* from home to office with *your company*\n* Cybersecurity: defending against *cyber threat* with *your company* \n* Introduction to *cybersecurity topic* with *speaker/company* \n* Getting started with *your company’s feature/product* to minimize attack\n\n\n### **Education webinar titles**\n\nFor educational webinar titles, you’ll need to **highlight what you're teaching or talking about and why it's relevant or important to your audience**. Some of the best webinar titles for education include:\n\n\n\n7. “Laptops and Learning: How Schools Are Making the Hard Transition to 1-to-1 Computing” (Education Week) \n8. “Human Skills are Not Just “One More Thing”: Reviving Your School Culture” (edWeb.net) \n9. “How Classroom Conversations Engage, Enrich, and Empower Students” (ascd.org) \n\nHere are a few examples to help you think of your own: \n\n\n\n* *An educator’s* guide to *subject* \n* Tackling the *education problem* crisis in *number* steps \n* *Education subject*: *topic* and the impact on *topic* \n* Navigating *type of learning* from the inside out \n* Supporting students to build *education topic* to learning",{"id":9841,"__typename":833,"image":9842},"122597526",{"id":9843,"alt":9844,"height":9845,"url":9846,"width":3614},"47203104","A woman attending an engaging webinar",426,"https://livestorm.imgix.net/1127/1657147384-06_attending-a-webinar.jpg",{"id":9848,"__typename":811,"text":9849},"122597527","### **Financial webinar titles** \n\nWhen coming up with interesting financial webinar titles, **be specific about your topic and use your company in the title when appropriate to drive recognition and credibility**. Some memorable examples we like are: \n\n\n\n10. “The Gartner CFO Playbook for Inflation, Recession, and a Tight Labor Market” (Gartner) \n11. “A Proactive Approach for CFO Capital Allocation Decisions That Drive Value” (Gartner) \n12. “Breaking the Climate-Finance Doom Loop” (Finance Watch) \n\nSome other ways to approach it include: \n\n\n\n* *Topic* process improvement: how *topic* is changing the game\n* Simplify decision-making in *finance topic* for financial services \n* *Finance topic* innovations for 2022\n* The 2 *finance trends* finance leaders must understand \n\n\n### **Business webinar titles**\n\nSimilar to finance headlines, business webinar titles need to be **focused on the specific type of business, or role, and what you’re trying to help attendees achieve**. Some great actionable examples include: \n\n\n\n13. “CFOs, Use Your Personal Brand to Influence Business Strategy” (Gartner) \n14. “The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI” (Harvard Business Review) \n15. “Compassionate Leadership: How to Do Hard Things in a Human Way” (Harvard Business Review) \n\nHere are some other examples: \n\n\n\n* How to develop a *business strategy/model* with *your company/speaker*\n* A *business strategy* for *insert benefit* \n* How *business strategy* can help *target company* \n* *Subject*: How to *topic* to reach *result* ",{"id":9851,"__typename":833,"image":9852},"122597528",{"id":9853,"alt":9854,"height":9855,"url":9856,"width":3614},"47203116","A man hosting an engaging webinar. ",440,"https://livestorm.imgix.net/1127/1657147578-07_hosting-a-webinar.jpg",{"id":9858,"__typename":811,"text":9859},"122597529","### **Real estate webinar titles**\n\nWhen coming up with creative webinar titles related to real estate, try to **give potential attendees an idea of where (geographically) your focus is, and why it’s important**. Grab your audience's attention with examples like these:\n\n\n\n16. “Future Proof Your Listings Pipeline in 2022” (Realestate) \n17. “How a Newbie Can Start Building Wealth Through Real Estate” (BiggerPockets) \n18. “Real Assets in a World of Real Inflation” (BMO Global Asset Management (EMEA)) \n\nHere are some more ideas: \n\n\n\n* *Real estate*: Providing *topic* in an uncertain economic environment \n* The *real estate topic* and tips on how to navigate it \n* Secrets of selling to *type of client* \n* How *topic* can reshape real estate in *location* \n* Managing *real estate risk* with *your company* \n\n\n",{"id":9861,"__typename":811,"text":9862},"145103019","## **Frequently asked questions** about webinar titles\n\n\n### How does webinar marketing work?\n\nWebinar marketing involves marketing your business or brand through online-based seminars that aim to educate and grow your audience. Webinars are a great marketing tool because they expand your reach, solidify your brand as a thought leader in your industry, and bring real value to your audience. \n\n\n### What makes for good webinar topics?\n\nGood webinar topics are topics that are hyper-relevant to your brand’s and target audience’s objectives and address their needs. To come up with good, relevant webinar topics, try asking your audience what they’d like to learn more of on their preferred channels. \n\n\n### What are short webinars called?\n\nShort webinars are still called webinars – they’re simply shorter. A webinar can range from 30 minutes to an hour – and no matter the length aims to inspire, educate, and expand its audience. ",{"id":9864,"alt":9865,"height":1776,"url":9866,"width":1778},"47203127","The 21 Most Unforgettable Webinar Titles Ever, and How to Create Your Own","https://livestorm.imgix.net/1127/1657148131-the-21-most-unforgettable-webinar-titles-ever-and-how-to-create-your-own-1.jpg",[],"Get inspired by 18 of the most unforgettable webinar titles. Learn how to create your own catchy webinar titles and headlines for your next event.",[9870],{"id":9871,"contentData":9872},"122597569",{"@context":1143,"@type":1144,"mainEntity":9873},[9874,9878,9882],{"@type":1147,"name":9875,"acceptedAnswer":9876},"How does webinar marketing work?",{"@type":1150,"text":9877},"Webinar marketing involves marketing your business or brand through online-based seminars that aim to educate and grow your audience. Webinars are a great marketing tool because they expand your reach, solidify your brand as a thought leader in your industry, and bring real value to your audience.",{"@type":1147,"name":9879,"acceptedAnswer":9880},"What makes for good webinar topics?",{"@type":1150,"text":9881},"Good webinar topics are topics that are hyper-relevant to your brand’s and target audience’s objectives and address their needs. To come up with good, relevant webinar topics, try asking your audience what they’d like to learn more of on their preferred channels.",{"@type":1147,"name":9883,"acceptedAnswer":9884},"What are short webinars called?",{"@type":1150,"text":9885},"Short webinars are still called webinars – they’re simply shorter. A webinar can range from 30 minutes to an hour – and no matter the length aims to inspire, educate, and expand its audience.","18 Unforgettable Webinar Titles & How to Create Your Own",{"id":9888,"alternativeVersions":9889,"_locales":9896,"_publishedAt":9897,"_updatedAt":9898,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":9899,"blogPostAuthor":9901,"cluster":9903,"content":9912,"coverImage":36,"coverWithImgix":9946,"bottomContentOffer":166,"date":9950,"headerCta":493,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":9951,"relatedPillarPage":166,"seoDescription":9952,"sidebarContentCard":166,"structuredData":9953,"subtitle":9952,"title":9954,"slug":9893},"ZQrkCLMERLa0Y7Y3fCwYiw",[9890,9892,9894],{"locale":2060,"value":9891},"runden-tisch-diskussion",{"locale":756,"value":9893},"roundtable-discussion",{"locale":2065,"value":9895},"mesa-redonda-discusion",[756,2065,2060],"2025-04-28T09:44:20+02:00","2025-04-28T09:44:19+02:00",[9900],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":9902,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1189,"bottomContentCardCtaTitle":780,"bottomContentCardText":1190,"bottomContentCardTitle":1191,"displayCustomerLogoSection":493,"headerCtaText":1192,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":9904,"relatedPillarPage":9910,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1219,"title":1220,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1194,"trackName":32,"trackNameFallback":1195,"backgroundImage":9905,"coMarketing":166,"ebook":9906,"image":9907,"resourceType":9908,"shortDescription":1206,"slug":1207,"title":1195},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1198},{"id":1200,"alt":1195,"height":564,"url":1201,"width":551},{"id":1203,"color":1204,"cta":312,"icon":9909,"name":568},{"id":615,"name":616},{"id":1209,"backgroundImage":9911,"shortDescription":1216,"shortTitle":1217,"slug":1218},{"id":1211,"alt":1212,"height":1213,"url":1214,"width":1215},[9913,9916,9918,9921,9928,9931,9936,9939,9943],{"id":9914,"__typename":811,"text":9915},"aZCBSwTIT8qpqUfuBB2pqw","Considering a roundtable as part of your company's event program? With a compelling topic and a tailored guest list, you can organize a discussion that offers incredible value to your audience.\n\nIn this article, we'll cover **how to host a roundtable**, with tips to make your virtual event more engaging and a complete framework to use for successful event planning.\n\n\n## What is a **roundtable discussion**?\n\nA roundtable is a discussion-based event that **focuses on a specific topic or problem**. Many events of this kind address business concerns or industry trends, providing new perspectives and innovative solutions for challenging issues.\n\nRoundtable discussions generally **have a facilitator and several speakers.** They allow ample opportunity for all attendees to share thoughts, exchange ideas, and ask questions on the discussion topic.\n\nIn fact, a roundtable is based on the idea of gathering around a table to discuss a problem. However, a physical table isn't a requirement, and neither is an in-person roundtable discussion. A virtual roundtable can work just as well for meaningful discussions.\n\n\n### Roundtable vs. **panel discussion**\n\nIt's easy to confuse roundtables and panel discussions. Both are academic or corporate events that center on high-level conversations.\n\nYet there are a few important differences. Unlike a roundtable, a [panel discussion](https://livestorm.co/blog/panel-discussion):\n\n* Tends to be more formal, with a set agenda and a list of panelists to lead the discussion.\n* Focuses more on **expert speakers** than on encouraging everyone in the event room to have a say.\n\n\n### Roundtable vs. **seminar**\n\nIn some ways, roundtables are similar to seminars. They can both cover business or academic topics, and they tend to encourage interaction.\n\nBut unlike roundtable events, in-person and [virtual seminars](https://livestorm.co/blog/what-is-a-seminar) are a form of academic discussion. As a result, they:\n\n* Typically have a featured speaker who leads the event, often using a [webinar format](https://livestorm.co/resources/guides/what-is-a-webinar).\n* May include time for questions or debates but focus more on formal presentations.\n\n\n## Why should you **host a roundtable**?\n\nConsider hosting a roundtable discussion if you want to create a space where:\n\n* Speakers and audience members can **share their own unique perspectives** rather than aligning on a given topic. For many participants, the variety of insights and diverse perspectives are the main draw.\n* Open, candid conversations and equal participation are welcome, as there's no strict narrative. While moderators are responsible for **keeping the conversation on topic**, all other participants can contribute to the discussion.\n* Learning opportunities are abundant, and attendees can **use their knowledge to solve real problems**. Participants may leave the event with new ways to approach persistent problems.\n\nConsider another format if these benefits don't align with your goals. For example, you may opt to [host a webinar](https://livestorm.co/blog/host-webinar) with a seminar or panel format if you're planning a more structured event.\n\n\n## 3 Keys to a successful roundtable\n\nA great conversation can provide actionable ideas and generate real value for attendees. To run a successful roundtable discussion, keep these tips in mind:\n\n1. Find an experienced moderator with deep knowledge of the topic. Ideally, you want a host who can provide **insightful commentary** and keep the conversation moving.\n2. Avoid leaving the event planning solely to the moderator. Instead, involve speakers in planning topics and agendas so you can reflect a wider range of outlooks.\n3. Make the **event as engaging as possible** for the audience. If you're planning an online roundtable, choosing the right [virtual event software](https://livestorm.co/virtual-event-software) is essential for seamless conversations.",{"__typename":6220,"id":9917},"MCmJmOkMTJeEm8dYD6nWbA",{"id":9919,"__typename":811,"text":9920},"RPOaK3FHQ3yWJvZoPo5pXg","## **How to run a roundtable**\n\nWhile this type of conversation often seems organic, it requires advance planning. Use these simple steps to **organize a virtual roundtable discussion** for a group of any size.\n\n\n### 1. Set a goal\n\nFirst, get clear on the **main objective for the conversation**. What do you want to gain from hosting this discussion? For example:\n\n* If the roundtable is part of a conference or another multi-session event, the goal may be to create a space where attendees can discuss a specific topic or share innovative ideas freely.\n* If the roundtable is a one-off event, you may want to take the temperature of the room, so to speak—or conduct informal research to find where your industry stands on a topic.\n\n\n### 2. Select a topic\n\nUsing your main goal to guide you, brainstorm new ideas for a topic that's likely to spark interest in your audience. To make the event a true roundtable, **choose a conversation topic that will inspire friendly debate or encourage attendees to participate**. For example:\n\n* Problems your audience is struggling with\n* Emerging trends your audience wants to understand\n* Directional shifts your industry has taken recently\n\nCan't decide on a single roundtable discussion topic or prefer that your audience choose? Consider polling your audience in advance.\n\n\n### 3. Choose a format\n\nTo host a successful roundtable discussion, you ideally want to **give all attendees an opportunity to speak**. For small groups, a roundtable with an audience often works well, as you can invite participants to speak.\n\nIf your group grows too large, this type of roundtable discussion may make it challenging to accommodate all potential contributors. In this case, creating separate breakout sessions often works better. Each session can focus on a subtopic that appeals to attendees.\n\n\n### 4. Pick a facilitator\n\nNext, nominate someone to moderate the event. While roundtables encourage open discussion, you need a facilitator who can keep the conversation on topic, prevent it from turning into a heated debate, and encourage audience participation.\n\nChoose a moderator who has deep knowledge of the topic at hand and who is well respected in the space. With a **trustworthy moderator to run the discussion**, you'll have a much easier time attracting both speakers and guests.\n\n\n### 5. Invite speakers\n\nOnce you've confirmed a moderator, work together to select the main speakers. If you've chosen an industry expert to facilitate, you can expect them to know which subject matter experts could inspire the most meaningful conversations.\n\nBefore you send invitations to roundtable guests, vet the speaker list carefully to ensure it meets your goals for a roundtable discussion. To engage the audience and provide value to attendees, you'll want to **include a variety of perspectives on your topic of choice**.\n\n\n### 6. Build a guest list\n\nIf you're planning a small virtual or in-person roundtable or breakout sessions at a larger event, you may be able to skip ahead to the next step. In this case, the speakers may make up your entire guest list.\n\nHowever, if you're planning a roundtable meeting with audience members, you'll want to invite additional guests. To **set the stage for an engaging group discussion**, choose attendees carefully. For example, you may opt to invite:\n\n* Corporate executives\n* Thought leaders\n* Industry experts\n\n\n### 7. Create an agenda\n\nWhile a roundtable format lends itself to open discussion, **a successful event still needs an agenda**. Use this simple framework to shape yours and make sure you allocate the right amount of time to each portion of the event:\n\n* Introduce the topic and provide some basic context or background information.\n* Confirm goals for the roundtable, which could be deciding how to approach a problem, establishing best practices, or creating a list of questions and concerns.\n* Outline the discussion points that the moderator plans to present, but leave space for the conversation to develop organically.\n* Clarify the discussion format and relevant rules, including who can speak, for how long, and in which order.\n\n\n### 8. Plan viewer engagement\n\nThroughout the event, much of the focus may be on the expert speakers you've invited. However, **the success of a roundtable often depends on audience engagement levels**.\n\nPlan to ask questions that align with the goals you've set for the event. For example, you might invite audience members to share their own best practices or discuss use cases for an industry trend.",{"id":9922,"__typename":833,"image":9923},"GGOtiwzDQOmfoVSlHfn5Kg",{"id":9924,"alt":9925,"height":9926,"url":9927,"width":1776},"48594445","Livestorm’s questions tab virtual interview tips",552,"https://livestorm.imgix.net/1127/1665667032-livestorm-questions-tab_2_11zon_2_11zon.jpg",{"id":9929,"__typename":811,"text":9930},"Z5445fLaSbq5V3LGChhKpw","You can also invite attendees to submit your own questions. If you opt to hold a virtual roundtable, you can host an [interactive question and answer session](https://livestorm.co/webinar-glossary/webinar-questions) with event technology like Livestorm.\n\n\n### 9. Prepare the event room\n\nIf you're planning an in-person event, plan to secure a round table for the moderator and guest speakers as well as ample space for audience members. You may also want to **record the roundtable or stream the [live event](https://livestorm.co/use-cases/live-events) to share with a wider audience**.",{"id":9932,"__typename":833,"image":9933},"Ue05TupjSx-ATNWTS6FMdA",{"id":9934,"alt":9759,"height":2566,"url":9935,"width":2568},"47142758","https://livestorm.imgix.net/1127/1656603960-custom-branding.jpg",{"id":9937,"__typename":811,"text":9938},"fufu_r16TBimvlxtu0SliA","If you're planning a virtual roundtable, you can invite up to 25 simultaneous speakers with a platform like Livestorm. Using [Livestorm's integrations](https://livestorm.co/integrations), you can **set up a branded room and custom backgrounds to create a cohesive look for the event**.\n\n\n### 10. Share the replay\n\nAlthough they're designed for smaller events, **roundtables can easily reach larger audiences**. By distributing replays, you can share guests' knowledge with others in the field.",{"id":9940,"__typename":833,"image":9941},"Fnqn9wQpRjOV56SfLXeylQ",{"id":7107,"alt":9942,"height":3402,"url":7109,"width":899},"webinar replays will keep your content engaging users",{"id":9944,"__typename":811,"text":9945},"MO18kbDRSViC4EU9HWVgNg","When you use Livestorm for virtual events, you can easily share replays with attendees. You can also use recordings as lead magnets when you make them available on demand.\n\n\n### 11. Repurpose highlights\n\nTo get even more value from your event, **identify highlights and repurpose them across marketing channels**. For example, you can:\n\n* Add clips to a blog post that explores the topic further\n* Include clips in an email newsletter to your customers\n* Share short-form videos to social media\n\n\n## Livestorm for your next virtual roundtable\n\nChoosing the right event technology is essential to hosting a successful event. Livestorm is designed to handle event room setup, marketing workflows, and audience engagement—so you can focus on producing the ideal event.\n\nHere's how Livestorm can simplify your virtual event workflow:\n\n* Automated emails and optimized registration pages to boost attendance\n* Browser-based live event platform that doesn't require a download\n* Audience engagement features like Q&A sessions and polls\n* Replay links and on-demand recordings to share after the event\n\nWith Livestorm, you can do much more than run a roundtable discussion. You can host meaningful conversations that bring people together and build a community.",{"id":9947,"alt":9948,"height":897,"url":9949,"width":899},"blU0ViKATZ25OfFLv0opGA","roundtable discussion","https://livestorm.imgix.net/1127/1700618251-roundtable-discussion.jpg","2023-11-30",[],"Discover how to lead a successful roundtable discussion. Get tips for in-person and virtual events and use our step-by-step plan to host an engaging event.",[],"How to Run a Roundtable Discussion in 11 Steps",{"id":9956,"alternativeVersions":9957,"_locales":9966,"_publishedAt":9967,"_updatedAt":9968,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":9969,"blogPostAuthor":9971,"cluster":9973,"content":9982,"coverImage":36,"coverWithImgix":10072,"bottomContentOffer":166,"date":2229,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":10076,"relatedPillarPage":166,"seoDescription":10077,"sidebarContentCard":166,"structuredData":10078,"subtitle":10077,"title":10083,"slug":9961},"A-AKoE69RdaeteTJXCw5KQ",[9958,9960,9962,9964],{"locale":2060,"value":9959},"was-ist-ein-summit",{"locale":756,"value":9961},"what-is-a-summit",{"locale":2065,"value":9963},"que-es-una-cumbre",{"locale":759,"value":9965},"quest-ce-quun-sommet",[756,759,2065,2060],"2025-04-23T15:51:22+02:00","2025-04-23T15:51:20+02:00",[9970],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":9972,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1189,"bottomContentCardCtaTitle":780,"bottomContentCardText":1190,"bottomContentCardTitle":1191,"displayCustomerLogoSection":493,"headerCtaText":1192,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":9974,"relatedPillarPage":9980,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1219,"title":1220,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1194,"trackName":32,"trackNameFallback":1195,"backgroundImage":9975,"coMarketing":166,"ebook":9976,"image":9977,"resourceType":9978,"shortDescription":1206,"slug":1207,"title":1195},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1198},{"id":1200,"alt":1195,"height":564,"url":1201,"width":551},{"id":1203,"color":1204,"cta":312,"icon":9979,"name":568},{"id":615,"name":616},{"id":1209,"backgroundImage":9981,"shortDescription":1216,"shortTitle":1217,"slug":1218},{"id":1211,"alt":1212,"height":1213,"url":1214,"width":1215},[9983,9986,9990,9993,9996,9999,10002,10005,10009,10012,10015,10018,10020,10023,10026,10029,10032,10035,10040,10043,10049,10052,10058,10061,10065,10069],{"id":9984,"__typename":811,"text":9985},"elxPPMPfSdeBBTlaeYXl2g","Looking for a way to showcase your company's thought leadership? A summit can elevate industry leaders and result in real solutions for pressing problems or concerning trends.\n\nIn this article, we'll cover how to host a virtual summit that makes a positive impact. Use our 15-step checklist to manage each stage more efficiently, from planning to review.\n\n\n## What is a summit and when should you host one?\n\nA summit is an event that centers on conversations between thought leaders or industry experts. Think of it like a high-level meeting that focuses on a single topic or point of discussion.\n\n\n### What is the purpose of a summit?\n\nSummits create spaces where leaders can discuss critical issues or trends that affect an industry or region. Most summits have two goals:\n\n\n* **Sharing and debating ideas** with fellow experts\n* **Developing solutions and action plans** to address these issues\n\nIn addition, summits can also be educational. Audience members don't usually contribute to summit sessions. However, they can learn from speakers and network with other attendees.\n\n\n### Who usually hosts summits?\n\nGovernment agencies and intergovernmental organizations host many of the most high-profile summits. Yet industry associations and businesses of any size can also benefit from this event format.\n\nFor example, **companies in the [financial sector](https://livestorm.co/industries/finance) or the [healthcare industry](https://livestorm.co/industries/healthcare) can host valuable summits**. In-person or virtual events allow industry leaders to discuss and resolve these issues.\n\n\n### How large is a typical summit?\n\nSummits range in size from a few dozen people to several thousand attendees. The ideal size for your event depends on the scope of the issues you plan to discuss and the goals you aim to achieve.\n\nFor example, a niche problem with a negligible impact may warrant a smaller event. An issue that affects an entire industry may be a better fit for a large-scale summit with an extensive guest list.",{"id":9987,"__typename":833,"image":9988},"Dnb4lNPpSGGcLp594x3nng",{"id":7863,"alt":9989,"height":1778,"url":7865,"width":2006},"summit with a live audience",{"id":9991,"__typename":811,"text":9992},"LUN8WWZASu6dNPd261E2wg","Remember that not all audience members need to attend the summit in real time. You can **record [live events](https://livestorm.co/use-cases/live-events) and distribute replays to reach a wider audience over time**.\n\n\n## Summit vs. conference: What's the difference?\n\nWondering whether you should host a summit or a conference? Let's compare the two formats side by side.\n\n\n### Purpose\n\n**Summits aim to bring industry leaders to a consensus on a topic**. They also result in solutions and action plans.\n\nConferences focus more on sharing research and knowledge. They prioritize education rather than action.\n\n\n### Topics\n\nMost **summits have a narrow focus** on a specific topic. In contrast, conferences usually include a much wider range of topics.\n\n\n### Structure\n\nOf the two event formats, **summits are more formal**. At a summit, audience members mainly listen to speakers—who tend to be industry leaders. Attendees can also connect with each other at networking sessions.\n\nA conference is a formal event too, but it usually allows for more flexibility. Conferences often welcome audience participation. Many include interactive portions like workshops and panel discussions.\n\n\n### Audience\n\nOne of the biggest differences between a summit and a conference is the guest list. **Summits are more exclusive** and feature handpicked speakers. Audience members typically attend by invitation only.\n\nConferences tend to be more open. Speakers can often apply to present research or lead discussions.\n\n\n### Size\n\nBoth formats can be large events with hundreds or even thousands of attendees. However, summits can also be more intimate events with short guest lists.\n\nIn contrast, conferences are designed to be much larger. They generally have a longer list of guest speakers and a wider range of attendees.\n\n\n## How do summits compare to other event formats?\n\nUnsure which format to use? Here's how other common event types compare to summits.\n\n\n### Summit vs. seminar\n\nLike summits, seminars are educational in nature. However, **live and [virtual seminars](https://livestorm.co/blog/what-is-a-seminar) are some of the most interactive professional events**. They focus on knowledge sharing and audience participation, and they encourage questions.\n\n\n### Summit vs. panel discussion\n\nSimilar to seminars, [panel discussions](https://livestorm.co/blog/panel-discussion) also tend to be interactive. They include two or more guest speakers and a moderator, and they also welcome audience engagement. **Think of panel discussions as a less formal version of a summit**.",{"id":9994,"__typename":833,"image":9995},"Qv_X1LbDQPig23r8kNVelw",{"id":9947,"alt":9948,"height":897,"url":9949,"width":899},{"id":9997,"__typename":811,"text":9998},"M8aIy_DASjO3LuWNIEHNgg","### Summit vs. roundtable\n\nLike panels, [roundtable discussions](https://livestorm.co/blog/roundtable-discussion) are moderated conversations among experts. However, roundtables usually welcome input from everyone in attendance. Compared to summits, **roundtables are more informal and more inclusive**.\n\n\n### Summit vs. workshop\n\nWorkshops also encourage audience interaction. However, **workshops typically have a hands-on component** as well. Even [virtual workshops](https://livestorm.co/blog/virtual-workshops) create space for attendees to apply their knowledge and solve problems.\n\n\n### Summit vs. symposium\n\nAnother popular event type for the healthcare industry, [symposiums](https://livestorm.co/blog/symposium-vs-conference) are small-scale events that focus on sharing research and knowledge. A **symposium is academic in nature** and often requires speakers to submit papers for peer review.\n\n\n## 15-Step checklist to organize a successful virtual summit\n\nCurious how to plan and promote an online event for your organization? Use this virtual summit checklist as a guide.\n\n\n### Phase 1: Before the summit\n\nThis is the preparation phase that lays the groundwork for attracting attendees and getting event registrations. Start with these steps:\n\n\n\n1. Set goals for the summit\n2. Decide on a main topic\n3. Secure speakers, event organizers, and partnerships\n4. Choose an online event platform\n5. Plan the agenda\n6. Design a marketing strategy\n7. Check your email cadence\n\n\n#### 1. Set goals for the summit\n\n\nFirst, get clear on what you aim to achieve. Most summits focus these overarching goals:\n\n\n* Discussing different perspectives on a shared problem\n* Creating actionable solutions and frameworks",{"id":10000,"__typename":833,"image":10001},"VqUM-2d0Q6CO7SHClDwHPQ",{"id":1265,"alt":1266,"height":897,"url":1267,"width":899},{"id":10003,"__typename":811,"text":10004},"TU01V0keQn6g29sz4iW9eQ","However, you may have other summit goals as well. Consider outcomes that align with business goals, such as:\n\n\n\n* Establishing your company's executives as leaders in your industry\n* Forming relationships or partnerships with fellow industry leaders\n* Creating an engaged community of professionals\n* Increasing brand awareness for your business\n* Generating leads for your business\n\n\n#### 2. Decide on a main topic\n\nWhat issue will serve as the focus of the summit? You may already have a topic in mind, based on your executive team's areas of expertise.\n\nIf you haven't chosen a topic yet, work with your team to brainstorm ideas. **Tactics like mind mapping and starbursting** often work best for small groups to come up with ideas quickly.\n\nWhen choosing an online summit topic, It’s also helpful to consider your audience’s preferences. Consider:\n\n\n\n* What type of content interests them?\n* What problems will your virtual summit solve or what goals will it help them achieve?\n* Which speakers, experts, or influencers do they admire?\n* What time are they most likely to join the live stream?\n\nUse tools like Answer The Public or Also Asked to explore trending topics, popular questions, and common pain points within your industry.\n\n**If you need to narrow down a list of potential topics, use data to guide the decision**. For example, you may be able to predict how popular a topic will be based on how often it appears in places like patient notes or industry forums.\n\nConfirm that the topic you choose fits with the goals you set. If you want to establish your executive team's reputation for leadership, for example, then an emerging trend may be a good choice.\n\n\n#### 3. Secure speakers, event organizers, and partnerships\n\nAs soon as you have the virtual summit topic, reach out to potential speakers. **Summit speakers don’t have to be influencers or well-known personalities, so long as they’re experts with relevant experience.**\n\n\n\n* Do you intend for the summit to focus on internal goals like brand awareness or lead generation? It may make sense to book speakers from within your organization.\n* Do you plan to focus on community or partnerships? finding speakers from outside your organization is likely to be more effective.\n\nConsider sponsorship or partnership initiatives with relevant companies in your niche. **[Partnership marketing](https://livestorm.co/blog/partnership-marketing) can help boost your event figures and pool resources to deliver more high-budget events as well as discounts, memberships, or pre-sales that interest your target audience.**\n\nIf you can’t manage the technical aspects of your virtual summit alone, hire an experienced event organizer. An organizer can help you set up the virtual conference platform, manage the registration process, moderate the sessions, and troubleshoot any technical issues during the live event.\n\n**Pro tip:** Invite potential partners to participate or speak at your summit early on to ensure their availability and provide them with ample time to prepare for the event.\n\n\n#### 4. Choose an online event platform\n\nWhen you add a virtual component to a summit, you create more flexibility for attendees and speakers alike. However, it’s important to choose the right software to manage the event.\n\nWith the right [virtual event platform](https://livestorm.co/blog/virtual-summit-platforms), you can:\n\n\n\n* Host a large audience without crashing\n* Share a recording for attendees who missed the live sessions\n* Create custom registration and landing pages\n* Set up automated email reminders\n* Export your email list and attendee information to find the most engaged prospects\n\nLivestorm can do all of this and more. Since our video platform supports **up to 3,000 live attendees and sessions up to four hours long**, you can host in-depth discussions and welcome small or large audiences.",{"id":10006,"__typename":833,"image":10007},"SMks07WUTcaNLNhgqxBDCA",{"id":10008,"alt":356,"height":357,"url":358,"width":359},"48990254",{"id":10010,"__typename":811,"text":10011},"d8OEjmwXRbCP4E1oCMKFEQ","Pricing is another important factor to consider. Livestorm’s [virtual event software](https://livestorm.co/virtual-event-software) starts at $79 per month for up to 100 attendees and unlimited team members. Plus, it has a marketplace of 1,000+ integrations to help you plan, promote and execute a successful event.\n\n\n#### 5. Plan the agenda\n\nVirtual summits can range from half-day events to multi-day events. The ideal duration depends on your event's goals, format, and target audience. You’ll need to define:\n\n\n\n* **Event format:** Keynote speeches, panel discussions, breakout sessions, or workshops\n* **Interactive elements:** Q&A sessions, live polls, quizzes, or virtual networking opportunities\n* **Comfort breaks:** Allocate enough time for short breaks to avoid attendee fatigue\n* **Event flow:** Order of sessions, breaks, and interactive elements\n\nOnce your virtual conference agenda is ready, share it with your speakers and add clear time slots to help them plan for the big event.\n\n\n#### 6. Design a marketing strategy\n\nWhen you use Livestorm to host events, you can build branded landing pages and customize fields on your registration form to gather as much information as you need to tailor the event content.\n\nEmbed the registration form on your virtual event landing page and share it as part of your [social media event promotion](https://livestorm.co/blog/social-media-event-promotion).",{"id":10013,"__typename":833,"image":10014},"a4NNZfQbT3CrCS72_DPKIA",{"id":9749,"alt":9750,"height":7733,"url":9751,"width":7735},{"id":10016,"__typename":811,"text":10017},"DRXAy0t1RMedfglMJvEPkA","Use social media channels and [event marketing tools](https://livestorm.co/blog/event-marketing-tools) to promote your virtual summit. Don’t just depend on your mailing list. Find groups and community discussions where your potential target audience is already engaged, like Facebook and LinkedIn groups.\n\n**Pro tip:** When promoting your online event in social communities, remember to check the group guidelines for self-promotion, content relevance, or posting frequency to avoid being marked as spam or removed from the group.",{"id":10019,"__typename":913,"youtubeLink":5835},"PYL2l7QoRSSKQKcVq5eqvA",{"id":10021,"__typename":811,"text":10022},"cUIF8mTcQsqwn1rdzwm9vw","#### 7. Check your email cadence\n\nDepending on the virtual summit software you choose, you may need to set email reminders manually in your customer relationship management (CRM) system. But since Livestorm integrates with most major CRMs, the process is much simpler.\n\nWith Livestorm, every registrant gets a series of email notifications:\n\n\n\n* A ‘thank you for registering’ email\n* A confirmation email with event details and a schedule\n* A reminder email prior to the event\n* Post-event follow-up email thanking attendees\n* An upsell email promoting future events or related products and services\n\nWhen choosing your virtual event software, look for a platform that lets you adjust delivery dates on automatic emails and select send times that best suit your audience.",{"id":10024,"__typename":833,"image":10025},"Rk6wFEnbSvmdKkdITrf1xg",{"id":3389,"alt":3390,"height":2566,"url":3391,"width":2568},{"id":10027,"__typename":811,"text":10028},"MyxjNu0yQJu1lbkHUJ7KnA","### Phase 2: During the virtual summit\n\nAs the event takes place, concentrate on real-time engagement, content delivery, and seamless execution:\n\n\n\n1. Kick off the event\n2. Engage your audience\n3. Run breakout sessions\n4. Promote the event on social media\n5. Share downloadable resources\n6. Guide attendees to take the next step\n\n\n#### 8. Kick off the event\n\nOnce your audience arrives and it’s time to start the event, introduce yourself and your team. Give them an overview of what to expect from the event.\n\nThis is a good opportunity to highlight in-app features like the Q&A tab, polls tabs, chat box, and emoji reactions to help attendees navigate the virtual event platform.\n\n**Remember to record the event, especially if you plan to offer it on demand.** Some webinar platforms require you to start the recording manually. But with Livestorm, you can set the event to start recording automatically.\n\n\n#### 9. Engage your audience\n\n**Give your audience a chance to [ask guest speakers questions](https://livestorm.co/blog/questions-guest-speaker). You can run Q&A sessions during certain breaks or after each speaker’s session.** Invite attendees to:\n\n\n\n* React with an emoji if they agree or disagree with the discussion at hand\n* Add questions to the Q&A tab\n* Allow attendees to upvote questions so speakers know where to focus their energy\n\nYou can then assign a moderator to screen questions and ensure they’re relevant and appropriate. They can easily manage the question list and forward them privately to the speakers.\n\n**Pro tip:** With Livestorm's question upvoting feature, attendees can submit their questions and vote for the one they want answered the most. Questions that receive more votes move up in priority, making it easy to identify the most popular or relevant one to your attendees.",{"id":10030,"__typename":833,"image":10031},"aoLoupugS0CWaCYpCPBeeA",{"id":7644,"alt":9768,"height":2566,"url":7646,"width":2568},{"id":10033,"__typename":811,"text":10034},"MZ0-6FrpSCKA5xfl09NPtg","#### 10. Run breakout sessions\n\nBreakout rooms give your attendees a space for discussion in smaller groups so they can share thoughts, ask questions, and network with other attendees. Depending on your goals, you can run breakout sessions like:\n\n\n\n* **Interactive workshops or sponsor showcases:** Product demos, how-to sessions, case study reviews, or industry insights\n* **Networking opportunities:** Speed networking or topic-specific meetups\n* **Group discussions:** Roundtable discussions or industry-specific discussions\n* **Interactive games:** Trivia or team-building exercises\n* **Q&A sessions with speakers:** Ask me anything sessions or expert panels\n\nMany virtual meeting platforms offer breakout rooms, but with Livestorm, you can create as many [breakout rooms](https://support.livestorm.co/article/223-breakout-rooms) as you need and add up to 25 simultaneous speakers. You can even assign a facilitator or note-taker to each room.",{"id":10036,"__typename":833,"image":10037},"eKlzS_8VQ2eU4gxfQyN4Kw",{"id":10038,"alt":9119,"height":2566,"url":10039,"width":2568},"47390503","https://livestorm.imgix.net/1127/1658483585-breakout-room.jpg",{"id":10041,"__typename":811,"text":10042},"OVIWWLKyT8aPCu5jczzMBQ","#### 11. Promote the event on social media\n\nEvent promotion doesn’t end when the summit kicks off. As you host your virtual summit, share event content online to keep your audience engaged.\n\nFirst, **create a unique hashtag for your event**. This makes it easy to track mentions and engagement related to your event on social media platforms like X, TikTok, and Instagram.\n\n**To create even more buzz, encourage attendees to share user-generated content (UGC).** Invite participants to share quotes, insights, and event highlights across social media channels during the live event (using your event hashtag).\n\nYou can even ask attendees to:\n\n\n\n* Record short videos sharing their experience of the virtual summit, what they learned, and how it will impact their business\n* Share their thoughts and insights in real-time on Twitter using a branded hashtag\n* Customize a premade graphic or meme related to the summit and share it on social media using a specific hashtag\n* Post a photo of themselves attending the virtual summit and tag the speakers\n\n\n#### 12. Share downloadable resources\n\nTo create a successful virtual summit, attendees must be on the same page as the speakers. **When speakers mention specific industry insights, research reports, or eBooks, share those files with attendees.**\n\nIf you’re using Livestorm, you can easily share those downloadable files within the meeting room with the [Handouts plugin](https://livestorm.co/integrations/handouts). Providing such resources can help position your brand as a thought leader in your industry and build trust and credibility with your target audience.",{"id":10044,"__typename":833,"image":10045},"NyQkz7tOTO6xuQJY0dq0vQ",{"id":10046,"alt":10047,"height":3402,"url":10048,"width":899},"34689034","Handouts Plugin","https://livestorm.imgix.net/1127/1639152376-handouts-productshot-facebook.jpg",{"id":10050,"__typename":811,"text":10051},"A03Nk_SmTXWOdCDrHWK2XQ","#### 13. Guide attendees to take the next step\n\nEnd the presentation with a clear call-to-action (CTA) that prompts your audience to take action. **Whether the audience needs to sign up for a mailing list, register for a future event, or schedule a demo call, the value of your virtual summit should extend beyond the event itself.**\n\n**Pro tip:** Use Livestorm to create and share customized clickable CTAs within the event room. And if you're using a different platform with a Chrome browser, you can generate a free QR code that links to a specific page by adding it to your presentation.",{"id":10053,"__typename":833,"image":10054},"UjA1ayqBQjCcLAk4VCwRhA",{"id":10055,"alt":10056,"height":3402,"url":10057,"width":899},"46990019","Send CTAs during your webinar to boost sales","https://livestorm.imgix.net/1127/1655457124-call-to-action-cta-blog-2022.png",{"id":10059,"__typename":811,"text":10060},"G2fdG1KsSTG8Nzlwpxi-LA","### Phase 3: After the virtual summit\n\nOnce the event concludes, shift your focus to implementing [lead nurturing strategies](https://livestorm.co/blog/b2b-lead-generation-best-practices) that convert attendees into customers or brand advocates. Use these final steps:\n\n\n\n1. Follow up with qualified leads\n2. Analyze metrics for your next virtual event\n\n\n#### 14. Follow up with qualified leads\n\nSend a thank you email to everyone who signed up—even if they didn’t turn up. This is a great opportunity to **share the event recording and send a short feedback survey**. You can also **use the recording to create on-demand videos**.\n\nAnd when you host events with Livestorm, you can use the [transcript app](https://support.livestorm.co/article/254-transcript) to convert conversations into high-quality evergreen content. These blogs and podcasts are always accessible to qualified leads, creating a pipeline of potential customers.\n\n\n#### 15. Analyzing metrics for your next virtual event\n\n**The last step is to view your virtual event’s [success metrics](https://livestorm.co/blog/virtual-event-success-metrics) to identify what you should keep doing or improve for your next events.** When you use Livestorm, you can easily track analytics data like:\n\n\n\n* Number of registrants, attendees, and no-shows\n* Number of replay viewers\n* Messages, questions, and polls\n* Average view duration\n\nKeeping historical data can help you benchmark your performance against industry standards, identify trends and patterns to refine your virtual event strategy and improve the overall impact of your events.",{"id":10062,"__typename":833,"image":10063},"aqc4zML1Rw-bXKBo67GBuA",{"id":7116,"alt":10064,"height":2543,"url":7118,"width":6672},"Livestorm reporting dashboard",{"__typename":814,"id":10066,"title":10067,"text":10068,"cta":65,"link":66},"FlBRSsb8RzmLzLz2rXAWLQ","Interactive virtual summits, made easy","The only virtual event platform you’ll need to promote, host, and analyze events",{"id":10070,"__typename":811,"text":10071},"IixeRuciQeOnBBprL-jixQ","## Livestorm for your next virtual summit\n\nA successful virtual event doesn't require a complex tech setup. **With Livestorm, you can host virtual summits that reach local and global members of your industry.**\n\nHere's how Livestorm can simplify your event workflow:\n\n* Landing pages and email sequences to improve registration and increase attendance\n* Browser-based software that speakers and viewers can use without downloading an app\n* Networking opportunities to encourage audience interaction\n* On-demand recordings to distribute knowledge after the event\n\nLivestorm can help you do more than merely host a summit. With our virtual event software, you can educate your community, share thought leadership, and elevate your organization's top voices.",{"id":10073,"alt":10074,"height":897,"url":10075,"width":899},"Io8oixE-Qqyo8CSk0qBSHQ","virtual summit","https://livestorm.imgix.net/1127/1702650833-what-is-a-summit.jpg",[],"Host a successful virtual summit with the help of our checklist. Get tips for producing online summits, from the initial strategy to the post-event review.",[10079],{"id":10080,"contentData":10081},"CG1bGxTTRBe5QdooMQVtAA",{"@context":1167,"@type":1168,"name":5941,"description":5942,"thumbnailUrl":5943,"uploadDate":5944,"duration":5945,"embedUrl":5835,"interactionCount":10082},"1253","What Is a Summit? How to Host One: 15-Step Checklist",{"id":10085,"alternativeVersions":10086,"_locales":10095,"_publishedAt":10096,"_updatedAt":10097,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":10098,"blogPostAuthor":10100,"cluster":10102,"content":10118,"coverImage":36,"coverWithImgix":10202,"bottomContentOffer":166,"date":3792,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":10206,"relatedPillarPage":166,"seoDescription":10207,"sidebarContentCard":166,"structuredData":10208,"subtitle":10207,"title":10213,"slug":10090},"S9iOGIVTTBGAkVMv3yun3w",[10087,10089,10091,10093],{"locale":2060,"value":10088},"webinar-folgenachricht-email",{"locale":756,"value":10090},"webinar-follow-up-email",{"locale":2065,"value":10092},"seguimiento-de-correo-electronico-del-webinar",{"locale":759,"value":10094},"webinaire-suivi-email",[756,759,2065,2060],"2025-04-23T10:45:38+02:00","2025-04-23T10:45:36+02:00",[10099],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":10101,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":10103,"bottomContentCardCtaTitle":780,"bottomContentCardText":10104,"bottomContentCardTitle":10105,"displayCustomerLogoSection":493,"headerCtaText":10104,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":10106,"relatedPillarPage":10115,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":10104,"title":10117,"urlForTheCta":32,"withoutContentOffer":493},"BrkROmYwQBWG2F1wBIRQVQ","Download this webinar follow-up cadences template","Everything you need for the perfect email cadence [Templates]",{"__typename":541,"id":557,"trackName":32,"trackNameFallback":566,"backgroundImage":10107,"coMarketing":166,"ebook":10109,"image":10110,"resourceType":10112,"shortDescription":10114,"slug":569,"title":566},{"id":10108,"alt":36,"height":559,"url":560,"width":561},"45964913",{"slug":569},{"id":10111,"alt":563,"height":564,"url":565,"width":551},"kiAQEakwQIeWV7otTO8Zhw",{"id":1203,"color":1204,"cta":312,"icon":10113,"name":568},{"id":615,"name":616},"Convert webinar leads in no time with these 3 tried and tested webinar follow-up cadences for sales teams.",{"id":4870,"backgroundImage":10116,"shortDescription":4877,"shortTitle":4878,"slug":4879},{"id":4872,"alt":4873,"height":4874,"url":4875,"width":4876},"Webinar Follow Up Email Templates",[10119,10122,10125,10128,10135,10138,10141,10147,10150,10158,10161,10169,10172,10180,10183,10190,10193,10199],{"id":10120,"__typename":811,"text":10121},"_yCIHKMmR8iIDcWmKtLe-Q","You pulled out all the stops and put on a great webinar full of awesome content and interesting speakers. While you might be ready to kick up your feet and let out a sigh of relief, your work isn’t done.\n\nA successful webinar strategy doesn’t end when the webinar ends. To drive engagement and conversions, craft compelling and relevant **webinar follow-up emails**.\n\nIn this article, we’ll walk through webinar follow-up tips and tricks and share 10 webinar email templates to help you get started.\n\n\n## Why webinar follow-up emails are so important\n\nPeople are busy and attention spans are short ([8.25 seconds](https://www.crossrivertherapy.com/average-human-attention-span), to be exact). \n\nEven after you share the most valuable [webinar content](https://livestorm.co/resources/guides/what-is-a-webinar) in the world, registrants might not take the next step (e.g., sign up for a demo or check out more resources) until prompted to do so.\n\nA strong email follow-up helps you continue the conversation and drive more engagement by sharing additional resources. Most importantly, when you follow up with attendees and provide a compelling call to action, you can increase webinar ROI.\n\nA strong email follow-up helps you continue the conversation and drive more engagement by sharing additional resources and special offers. Most importantly, you can increase webinar ROI when you follow up with attendees and provide a compelling call to action.\n\nMake a point to follow up with everyone who registered for your webinar within 24 hours, including both attendees and people who didn't tune in for the live event. Here's why:\n\n* You should send a [thank you email](https://livestorm.co/templates/email/thank-you/standard) to show appreciation for attending your webinar, recap what you covered, and share bonus materials.\n* You should send a [\"didn't attend\" email](https://livestorm.co/templates/email/didnt-participate/standard) to show registrants what they missed, include a link for the event recording, and invite people to sign up for your next event.\n\n\n## How to write engaging webinar follow-up emails \n\nWhen creating a webinar follow-up message, pay attention to these key elements in your email marketing:\n\n* **The email subject line**: This is the first thing recipients will see when getting an email. It should be compelling enough for them to want to open and read the email. This is a good place to capture attention by referencing the webinar topic or even the webinar title.\n* **The sender**: Will you send your email from an individual or your team? Will it come from someone in sales or marketing? These are all important questions to consider when crafting an email.\n* **The email copy**: You got your registrant to open the email. Now get them to stick around by providing valuable resources and next steps.",{"id":10123,"__typename":913,"youtubeLink":10124},"C6mvsW08RzSeX-c0mPssqQ","https://www.youtube.com/embed/MfFb__fizZ0?si=x-5KnRWYvqX80kkB",{"id":10126,"__typename":811,"text":10127},"PfEBKYszTYSFi0chQOkJWw","Don't worry: you don't have to write webinar follow-up emails from scratch. Our resources take the guesswork out of the process.\n\nYou can easily plug our [webinar email templates](https://livestorm.co/templates/email/webinar) into any Livestorm event. Just choose the template you want to use (including follow-up, registration, and webinar attendance reminder emails) and import them into your Livestorm account.\n\nThen, use these email templates with your next webinar. Livestorm will automatically customize them with the webinar date and title, registrants' names, and other details.",{"id":10129,"__typename":833,"image":10130},"WyHug0u2S528SqJan-a_Ig",{"id":10131,"alt":10132,"height":10133,"url":10134,"width":899},"W1zM5kmiRjSbkn6STdgVNw","Livestorm email templates for webinars",400,"https://livestorm.imgix.net/1127/1742141881-email-templates-banner-blog.png",{"id":10136,"__typename":811,"text":10137},"Ziv0ArvGTY6Fm_pELIHQbA","In some cases, a single email is enough to share resources and suggest next steps (like encouraging attendees to sign up for an upcoming webinar.\n\nBut in other cases, a webinar email sequence is more helpful for maximizing ROI. Our [webinar follow-up email templates](https://livestorm.co/resources/templates/webinar-follow-up-templates) help you get the cadence right so you can perfect your follow-up process.",{"id":10139,"__typename":811,"text":10140},"Nm04zwxXSaa48AWDew99_A","## 10 Webinar follow-up templates\n\nPrefer to customize your post-webinar emails? Use these 10 templates for webinar follow-ups as inspiration.\n\n\n### Template #1: Thank you for attending\n\nMake attendees feel appreciated with a timely [thank you message](https://livestorm.co/resources/templates/webinar-follow-up-templates). Be sure to include the webinar recording and related assets so attendees can review the materials on their own time.\n\nThese types of emails typically draw a lot of attention. [ActiveCampaign's webinar follow-up emails](https://www.activecampaign.com/blog/webinar-email-sequence) have a 58% open rate.\n\n**Here’s an example**\n\n*Hi X,*\n\n*Thanks so much for attending our recent webinar, [name of webinar]. We hope you found it helpful and walked away with new ideas!* \n\n*Here’s a quick recap of what we discussed and the links to the webinar recording and slides.*\n\n* *Key takeaway 1*\n* *Key takeaway 2*\n* *Key takeaway 3*\n\n*Webinar slides [linked] | Webinar recording [linked]*\n\n*Let us know if you have any questions, we’re here to help!*\n\n*Best,\nX*\n\nHere's an example of a thank you email we sent to attendees.",{"id":10142,"__typename":833,"image":10143},"_XIC44n7St2XhDy17yjykQ",{"id":10144,"alt":10145,"height":1392,"url":10146,"width":5339},"NUJ-IN7TSP2mYcgLYTMRfQ","Livestorm attendee follow-up email","https://livestorm.imgix.net/1127/1699914929-livestorm-attendee-email.png",{"id":10148,"__typename":811,"text":10149},"WtoWG3IwR-ST7gYf1O3O0w","💡 Want to create your own thank you emails in Livestorm? [Here’s how](https://support.livestorm.co/article/37-customize-edit-content-emails).\n\n\n### Template #2: Thank you + gift \n\nSending a thank you message to webinar attendees is a great first step. To further show your gratitude, you can follow up with a gift. \n\nThis works great for smaller or more intimate webinars with only a handful of attendees. Sending a token of appreciation facilitates a stronger connection between you and your prospects or customers. \n\n**Here’s an example**\n\n*Hi X,*\n\n*Thank you for attending our webinar, [webinar name]. We’re glad you could make it and hope you enjoyed the content and discussion.*\n\n*To show our appreciation, here’s a $15 Starbucks gift card.* \n\n*Thanks for being part of our community, we look forward to more great conversations.*\n\n*Cheers,\nX*\n\n\n### Template #3: Sorry we missed you/no show\n\nIn an ideal world, all registrants would attend the live event. However, we all know that’s not the case. On average, [webinars have a 46% attendance rate](https://livestorm.co/webinar-statistics) so over half of your registrants may not attend live.\n\nHowever, that doesn’t mean they don’t want the content. Make sure you still [follow up with people who couldn’t attend](https://livestorm.co/blog/best-email-sequence-for-webinars) and share the webinar resources.\n\n**Here’s an example**\n\n*Hi X,*\n\n*Sorry we missed you during our recent webinar, [name of webinar].* \n\n*Here’s a quick recap of what we discussed and the links to the webinar recording and slides.*\n\n* *Key takeaway 1*\n * *Key takeaway 2*\n * *Key takeaway 3*\n\n*Webinar slides [linked] | Webinar recording [linked]*\n\n*Let us know if you have any questions, we’re here to help!*\n\n*Best,\nX*\n\nHere's an example of a no-show email we sent to webinar registrants who didn't attend the event.",{"id":10151,"__typename":833,"image":10152},"UEj6XwjlRzGPc2O97TAEiA",{"id":10153,"alt":10154,"height":10155,"url":10156,"width":10157},"iThrPlpiTcC76Y1F8LYH7w","Livestorm no-show webinar follow-up email",880,"https://livestorm.imgix.net/1127/1699915006-livestorm-no-show.png",748,{"id":10159,"__typename":811,"text":10160},"fjBOXRsmQ4yvwuwgwuxbFw","### Template #4: Related resources\n\nPosition yourself as the expert in the space and continue to add value for your registrants by sharing more helpful resources after the webinar experience concludes. \n\nRelated resources make a great webinar follow-up email on their own or you can share this information in combination with one of the above templates.\n\n**Here’s an example**\n\n*Hi X,*\n\n*Thanks for registering for our recent webinar, [webinar name]. Since you’re interested in x, we thought you may also enjoy some of our other resources.*\n\n* *Resource 1 + quick value add from the resource*\n* *Resource 2 + quick value add from the resource*\n* *Resource 3 + quick value add from the resource*\n\n*Let us know if you have any questions!*\n\n*Best,\nX*\n\nThe team at Forma.AI does a great job of providing registrants with additional information. ",{"id":10162,"__typename":833,"image":10163},"sRABkJSPROW8jN9m73n8kg",{"id":10164,"alt":10165,"height":10166,"url":10167,"width":10168},"719B7iF1S4Oxnc-w6cTDuA","Forma.AI related resources webinar follow-up email",1119,"https://livestorm.imgix.net/1127/1699915059-forma-ai-resources.png",792,{"id":10170,"__typename":811,"text":10171},"JitrQ1vjSU2OnqHHiTqCzA","### Template #5: Speaker highlight\n\nYou’ve likely spent a great deal of time sourcing speakers for your webinar, inviting the best and brightest in the business. This is a huge value add to your audience. \n\nMake it easy for registrants to follow and continue the conversation with speakers by sharing their information in a follow-up email.\n\n**Here’s an example**\n\n*Hi X,*\n\n*Thanks for registering for our recent webinar, [webinar name].*\n\n*We hope you enjoyed the content. As a reminder, you can access the webinar recording here [link].*\n\n*Want to learn more from today’s panel guests? Follow them on LinkedIn here.*\n* *Guest 1*\n* *Guest 2*\n* *Guest 3*\n\n*Best,\nX*\n\nThe team at Forma.AI does a great job at showcasing their awesome panel guests.\n",{"id":10173,"__typename":833,"image":10174},"XmqY9JPYSnSJUGjA5ihoNw",{"id":10175,"alt":10176,"height":10177,"url":10178,"width":10179},"UofSR6jKThq6STym9MUNtw","Forma.AI speaker highlight webinar follow-up email",932,"https://livestorm.imgix.net/1127/1699915118-forma-ai-speakers.png",813,{"id":10181,"__typename":811,"text":10182},"QwxNYkC0S22wZLB1B9ztSg","### Template #6: Special offer related to your business or product \n\n\nWho doesn’t like to feel special? Give your registrants VIP treatment by offering them something of value for signing up. \n\nThis could be a 1:1 consultation, an extended free trial of your product, or whatever is most applicable to your business. \n\n**Here’s an example**\n\n*Hi X,*\n\n*We appreciate you signing up for our recent webinar, [webinar name].*\n\n*As a token of gratitude, I’d love to offer you an extended free trial of our product.*\n\n*You’ll be able to test out the functionality for 2 months (instead of 30 days) to see if it’s the right fit for you.*\n\n*Here’s a quick overview of what you’ll be able to do with x product:*\n* *Key functionality* \n* *Key functionality*\n* *Key functionality*\n\n*[screenshot]*\n\n*If you have any questions, reply to this email, and I’d love to chat.* \n\n\n### Template #7: Invite to upcoming webinars and events \n\nYou know you put on great events, so why not promote more of them?\n\nTap into an already engaged audience by sending them updates on upcoming webinars and events. This helps drive repeat attendance and keeps you top of mind. \n\n**Here’s an example**\n\n*Hi X,*\n\n*Thanks so much for registering for our recent webinar, [webinar name].* \n\n*We have a whole bunch of new webinars coming up in the next couple of months that we thought you might enjoy.*\n\n*Here’s what’s on deck:*\n* *Webinar name, date, and link*\n* *Webinar name, date, and link*\n* *Webinar name, date, and link*\n\n*Sign up directly through the link above, or reply to this email, and I’ll get you added to the list.*\n\n*Best,\nX*\n\n\nThe team at [ActiveCampaign](https://www.activecampaign.com/blog/webinar-email-sequence) employs this type of webinar reminder follow-up mail. Here’s what it looks like:",{"id":10184,"__typename":833,"image":10185},"YG64b0sMRly8hj2gVrzddA",{"id":10186,"alt":10187,"height":6730,"url":10188,"width":10189},"xdCop0ewRC6-1Xwwocp0lw","ActiveCampaign recommended events webinar follow-up email","https://livestorm.imgix.net/1127/1699915177-activecampaign-webinar-follow-up.png",449,{"id":10191,"__typename":811,"text":10192},"fXnY4IS2TXGUqpdGzcOBBA","### Template #8: Gather feedback \n\n\nWant to make your future webinars even better? Collect feedback from your audience.\n\nAfter the event ends, email your attendees and ask them what they liked and what could be improved. This is a great way to start a conversation and create even more compelling webinars in the future. \n\n**Here’s an example**\n\n*Hi X,*\n\n*Thanks again for attending, [webinar name]. We’d love to know what you thought!*\n\n*If you have a minute, we’d love to know:*\n\n* *What went well*\n* *What could be improved*\n\n*We’d appreciate a reply to this email with your feedback, so we can continue to create great content.*\n\n*Thanks,\nX*\n\nYou can ask for open-ended feedback or direct attendees to fill out a survey. The team at FormaAI asks their attendees to take a 1-minute survey, so they can continue to improve. ",{"id":10194,"__typename":833,"image":10195},"q_UXEKcDTA-srhxte_b8_A",{"id":10196,"alt":10197,"height":10166,"url":10198,"width":10168},"8Lw1ST5IR1uX6d10YcLieg","Forma.AI feedback webinar follow-up email","https://livestorm.imgix.net/1127/1699915226-formaai-feedback.png",{"id":10200,"__typename":811,"text":10201},"_orgqHg0QXefUyujjpOHKA","### Template #9: Take action \n\nAfter hosting a webinar, registrants will be more familiar with your brand and product.\n\nThis may be a good time to follow up and offer product-specific next steps, like getting a demo or starting a free trial. \n\n**Here’s an example**\n\n*Hi X,*\n\n*Thanks for registering for our recent webinar, [webinar name].*\n\n*As a recap, we discussed:*\n* *Takeaway 1*\n* *Takeaway 2*\n* *Takeaway 3*\n\n*If you’d like to learn more about how our product helps with x, you can book time with our team here [demo link].*\n\n*Look forward to chatting!*\n\n*Best,\nX*\n\n### Template #10: Sales follow-up \n\nThat brings us to our last and final template, the sales follow-up approach. \n\nMost of the templates shared above are sent from marketing teams. However, having your sales team send 1:1 follow-up emails can be an effective way to continue the conversation.\n\n**Here’s an example**\n\n*Hi X,*\n\n*I noticed that you signed up for our recent webinar, [webinar name].*\n\n*I’d love to know what you thought and if it impacts how you’re thinking about [related business challenge].*\n\n*Looking forward to hearing your thoughts.*\n\n*Talk soon,\nX*\n\n\n## Continue the conversation with Livestorm\n\nNow you're ready to continue the conversation with registrants and make your webinar even more valuable.\n\nWith Livestorm's [webinar software](https://livestorm.co/webinar-software) like Livestorm, you can easily [customize webinar follow-up emails](https://support.livestorm.co/article/37-customize-edit-content-emails) to drive more engagement.\n\n**[Sign up for your free Livestorm account today](https://app.livestorm.co/#/signup).**",{"id":10203,"alt":10204,"height":1674,"url":10205,"width":1676},"MoHfOOicQ7qr0r9adyFbhA","Woman writing webinar follow-up emails on her laptop","https://livestorm.imgix.net/1127/1699914166-wbeinar-follow-up-template-blog-post-image.jpg",[],"Learn how to write effective email follow-ups to drive conversions after webinars. Read more to get 10 webinar follow-up email templates.",[10209],{"id":10210,"contentData":10211},"AQMuYoobTe-ULc7tmbbcDw",{"@context":1167,"@type":1168,"name":4646,"description":4647,"thumbnailUrl":4648,"uploadDate":4649,"duration":4650,"embedUrl":4612,"interactionCount":10212},"160","How to Write the Perfect Webinar Follow-Up Email [+10 Templates]",{"id":10215,"alternativeVersions":10216,"_locales":10225,"_publishedAt":10226,"_updatedAt":10227,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":10228,"blogPostAuthor":10230,"cluster":10232,"content":10241,"coverImage":36,"coverWithImgix":10275,"bottomContentOffer":166,"date":2612,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":10279,"relatedPillarPage":166,"seoDescription":10280,"sidebarContentCard":166,"structuredData":10281,"subtitle":10280,"title":10282,"slug":10220},"Xi7PsQLBQved8CtzlA5b2w",[10217,10219,10221,10223],{"locale":2060,"value":10218},"veranstaltung-abgesagt",{"locale":756,"value":10220},"event-canceled",{"locale":2065,"value":10222},"evento-cancelado",{"locale":759,"value":10224},"evenement-annule",[756,759,2065,2060],"2025-04-17T19:05:23+02:00","2025-04-17T19:05:21+02:00",[10229],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":10231,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":7824,"bottomContentCardCtaTitle":780,"bottomContentCardText":7825,"bottomContentCardTitle":7826,"displayCustomerLogoSection":493,"headerCtaText":7827,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":10233,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":10234,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":10235,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7844,"title":7845,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":7831,"trackName":32,"trackNameFallback":7832,"backgroundImage":10236,"coMarketing":166,"ebook":10237,"image":10238,"resourceType":10239,"shortDescription":7842,"slug":7843,"title":7832},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":7835},{"id":7837,"alt":7838,"height":564,"url":7839,"width":551},{"id":1339,"color":394,"cta":800,"icon":10240,"name":554},{"id":410,"name":411},[10242,10245,10249,10252,10256,10259,10262,10265,10272],{"id":10243,"__typename":811,"text":10244},"GUIl6LN3TaiZ8V2o2OWx6Q","In an ideal world, every event you planned to host would go off without a hitch. But due to unforeseen circumstances, your team may have to make the difficult decision to cancel an event.\n\nIn this article, we'll cover **how to announce \"event cancelled\" the right way—so you can minimize any inconvenience for attendees or loss of trust in your business**.\n\n\n## When to consider cancelling an event\n\nWhen you have a solid [event marketing strategy](https://livestorm.co/blog/event-marketing-strategies) and your team is committed to running successful events, cancelling should be your last resort. But in some situations, calling it off may be the best option.\n\nConsider calling off an in-person or virtual event when you have one of these very valid reasons for cancellation:\n\n* **Venue problems have led to serious technical issues.** Cancelling events may also be the right choice if the venue has safety or comfort issues that diminish the event's value.\n* **Schedule conflicts or travel delays will prevent speakers from participating in the event as planned.** This reason holds even more weight for keynote speakers.\n* **Bad weather or severe storms will likely put attendees or speakers in danger.** You might also consider cancelling if inclement weather will decrease attendance dramatically.\n* **Low attendance will likely make the event significantly less valuable for speakers and attendees.** In this case, cancelling isn't your only option. See more tips below.\n* **Health and safety concerns are likely to impact the event seriously.** For example, the pandemic caused an event marketing trend that caused many event marketers to call off conferences and summits.\n\nTo make the right decision for your team, speakers, and attendees, consider the risks of cancellation carefully. **If attendees or speakers depended on your event to make connections or get information, a cancelled event could create a major inconvenience or compromise trust.**\n\nCalling off an event can also have a negative effect on partnerships, especially for co-marketed events. For in-person events, last-minute venue cancellations can lead to substantial fees.\n\n\n## **Event cancelled vs. postponed**: When to reschedule an event\n\nYou've planned a [summit](https://livestorm.co/blog/what-is-a-summit) or a [seminar](https://livestorm.co/blog/what-is-a-seminar) but unfortunately you have to call off the event. \n\nBefore announcing that you must cancel, ensure you've exhausted all other options. For example:\n\n* Could another speaker take the place of someone with a schedule conflict?\n* Could you move an in-person event to an alternative venue nearby?\n* Could you host a virtual event using different video conferencing software?\n* Could you promote the event on different channels to improve registration?",{"id":10246,"__typename":833,"image":10247},"Qd5brIIMTzGoRmwfJjiy1g",{"id":8001,"alt":10248,"height":8003,"url":8004,"width":8005},"event marketer working on a laptop",{"id":10250,"__typename":811,"text":10251},"anex7NgLSxyE-QAx9tNapw","**Remember that cancellation is a relatively final decision that implies the event will never happen. Is postponing a possibility?** Consider rescheduling if:\n\n* You can find another date that doesn't conflict with other major industry events. That way you can still hold your event without risking low attendance.\n* The original speakers can easily accommodate the rescheduled date. If not, you may be better off cancelling the original and planning a completely new event.\n* The event content will remain relevant for the foreseeable future. If the material is time-sensitive, it probably doesn't make sense to reschedule the event.\n\n\n## How to **cancel your event** in 7 steps\n\nAre you ready to move forward with calling off the event? Follow these steps to cancel an event gracefully.\n\n\n### 1. Discuss the decision with stakeholders\n\nFirst, hold an in-person or virtual meeting with key stakeholders. While your events team may lead the meeting, the event organizers shouldn't be the only people in attendance.",{"id":10253,"__typename":833,"image":10254},"czO1NzXkThy_K8GW_OGXMw",{"id":3983,"alt":10255,"height":3433,"url":3985,"width":1778},"in-person meeting",{"id":10257,"__typename":811,"text":10258},"Qoytm7H6RvOv2IX6v6o0Bw","It's also a good idea to invite your legal team so you can assess risks and handle event insurance properly. You may also opt to invite speakers, especially if you plan to reschedule the event.\n\nCome to a conclusion that everyone can agree upon. Ensure your decision and next steps align with your organization's [event marketing plan](https://livestorm.co/blog/virtual-event-marketing-guide).\n\n\n### 2. Create messaging with clear reasoning\n\nWork with your events team to craft clear messaging and communicate the cancellation. Use this general framework as a guide, and use the templates below for more specific messaging:\n\n\n* Start with a sincere apology\n* Briefly state the reason for the cancellation\n* Explain how and when refunds will be issued\n* Clarify whether the event will be rescheduled\n\nRemember that the framework above is a good place to start letting attendees know about the change in plans. When updating speakers or presenters, make sure to thank them for the time they invested and tell them how they can participate in future events.\n\n\n### 3. Send event cancellation emails to attendees\n\nOnce you've decided on a message, inform attendees. The process for sending this message varies based on the event type (i.e., virtual or in-person) and the software you used for registration.\n\nFor example, **if you use Livestorm for virtual events, you can easily [create an email template](https://livestorm.co/resources/templates/email-templates-virtual-events) to send to attendees**. You can use dynamic copy to customize the template efficiently.",{"id":10260,"__typename":833,"image":10261},"dJ2eiIDCTRmaTk2MuoA2_A",{"id":8105,"alt":8106,"height":8107,"url":8108,"width":838},{"id":10263,"__typename":811,"text":10264},"W1m8bclHTCKCWWWVROhViA","Make sure to send this message _before_ cancelling the event in Livestorm.\n\n\n### 4. Publish an \"event cancelled\" announcement\n\nDon't rely on email alone. To ensure that everyone affected knows about the event's cancellation, publish an announcement on your website, social media, and other relevant channels.\n\nWhile you might change the wording slightly to fit the channel, keep the messaging the same. Share a brief apology, provide a clear reason, and clarify next steps—such as the refund process.\n\n\n### 5. Complete the cancellation via software or venue\n\nNext, complete the cancellation process. For in-person events, follow the steps provided by the venue you booked.\n\nFor virtual events, the process is much easier. **If you use [virtual event software](https://livestorm.co/virtual-event-software) like Livestorm, you can cancel an event with one click.**",{"id":10266,"__typename":833,"image":10267},"A8--1SgvRg-muI1WJbgkOw",{"id":10268,"alt":10269,"height":10270,"url":10271,"width":838},"DHnyKzUxT4OBahPWG_4z0w","event cancellation workflow in Livestorm",1083,"https://livestorm.imgix.net/1127/1706623295-livestorm-event-cancellation-workflow.jpg",{"id":10273,"__typename":811,"text":10274},"DXnlfIpOTD698_qEAwLtJg","Alternatively, you can update the timing for the event if you already decided on a new date.\n\n\n### 6. Refund ticket sales for paid events\n\nIf the event required paid tickets, take steps to issue refunds as quickly as possible. Contact your payment processor to complete refunds promptly so you can retain trust and avoid negative feedback.\n\n\n### 7. Reschedule the event if appropriate\n\nIf you plan to reschedule, make an announcement about the upcoming event as soon as you confirm a new date. Engage attendees who registered for the original event as early as possible in the process.\n\nFor example, you may want to extend a special early bird ticket sale or send an exclusive announcement to the event's original attendees. Using this approach, you can increase attendance quickly while building trust with your audience.\n\n\n## 5 Event cancellation email templates\n\nCan't figure out how to announce the cancellation? Use these event cancellation announcement examples as a framework for your own message.\n\n\n### Weather-related event cancellation email template\n\n_We're sending this message to inform you that we've made the difficult decision to cancel **(event name)**. Weather reports for **(date)** reflect a high likelihood of **(weather)**, and we must put the safety of speakers and attendees first._\n\n_We're as disappointed as you are about this turn of events. We sincerely apologize for any inconvenience this cancellation may cause. We look forward to the event next year, and we intend to confirm the dates very soon._\n\n\n### Health and safety-related event cancellation email template\n\n_It's with a heavy heart that we must announce we're forced to cancel **(event)** due to **(health and safety concern)**. We understand how important this event is for many **(industry)** business owners year after year._\n\n_While it won't be possible to host this event in person in **(year)**, we're committed to hosting virtual events throughout the year. Please look forward to more details about these events. We hope to see you online._\n\n\n### Venue-related event cancellation email template\n\n_We regret to inform you that after careful consideration, **(event)** has been cancelled due to **(problem with venue)**. **(Organizer)** understands that this change in plans may cause significant inconvenience for your team._\n\n_We want to express how disappointed we are by this turn of events. However, these circumstances are beyond our control._\n\n_If you have any questions about how you can participate in our next event, please visit our FAQ page here: **(link)**._\n\n\n### Event cancellation email template with refund information\n\n_With regret, we must inform you that **(organizer)** has made the decision that we need to cancel **(event)**. Unfortunately, **(reason)** will prevent us from holding the event as planned._\n\n_All ticket holders will receive a full refund using the original payment method within 10 business days. In the event that **(organizer)** is able to reschedule the event, all original ticket holders will receive a presale code for the purchase of a new ticket._\n\n_We thank you for your support and hope to connect with you soon. Please reply directly to this message with any questions or concerns._\n\n\n### Rescheduled event email template\n\n_We're writing with good news and bad news. First, the bad news: we've had to postpone **(event)**. Due to **(reason)**, we believe this decision is in the attendees' best interest._\n\n_Now for the good news: we've already secured an alternative date. **(Event)** will now take place exactly three weeks later, on **(date)**. Sessions and speakers will remain the same._\n\n_Please mark your calendar to reflect this updated timeline. We look forward to welcoming you to **(event)**. It's going to be an event to remember!_\n\n\n## Livestorm for your next virtual event\n\nWhen you host virtual events, you need software that adapts to meet your needs—including schedule changes. **With Livestorm, you can host online conferences, webinars, and meetings.**\n\nLivestorm can simplify your virtual event workflow and help you leverage the latest [event marketing trends](https://livestorm.co/blog/event-marketing-trends) by offering:\n\n\n\n* Email cadences to manage reminders, updates, and [post-event follow-ups](https://livestorm.co/blog/webinar-follow-up-email)\n* Custom registration pages to streamline registration and improve attendance\n* Browser-based virtual event software that makes it easy for everyone to attend\n* On-demand recordings you can distribute to attendees and use for marketing\n* [Integrations](https://livestorm.co/integrations) with marketing automation and customer relationship management tools\n\n[Sign up for a free Livestorm account](https://app.livestorm.co/#/signup) and set up your next online event in minutes.",{"id":10276,"alt":10277,"height":897,"url":10278,"width":899},"EREUN2MYQDCdcymMcErXFQ","event canceled","https://livestorm.imgix.net/1127/1706622908-event-canceled.jpg",[],"Learn how to cancel an event gracefully yet professionally. Use our \"event cancelled\" email templates to notify attendees and maintain brand integrity.",[],"How to Cancel an Event (+5 “Event Cancelled” Email Templates)",{"id":10284,"alternativeVersions":10285,"_locales":10292,"_publishedAt":10293,"_updatedAt":10294,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":10295,"blogPostAuthor":10297,"cluster":10299,"content":10308,"coverImage":36,"coverWithImgix":10358,"bottomContentOffer":166,"date":2612,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":10362,"relatedPillarPage":166,"seoDescription":10363,"sidebarContentCard":166,"structuredData":10364,"subtitle":10363,"title":10381,"slug":10289},"X58DCQ99SpCHEe6UJ1-Kig",[10286,10288,10290],{"locale":2060,"value":10287},"was-ist-ein-seminar",{"locale":756,"value":10289},"what-is-a-seminar",{"locale":2065,"value":10291},"que-es-un-seminario",[756,2065,2060],"2025-04-28T09:43:27+02:00","2025-04-16T13:17:29+02:00",[10296],{"id":6131,"name":415,"slug":417},{"id":1028,"avatar":10298,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":7824,"bottomContentCardCtaTitle":780,"bottomContentCardText":7825,"bottomContentCardTitle":7826,"displayCustomerLogoSection":493,"headerCtaText":7827,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":10300,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":10301,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":10302,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7844,"title":7845,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":7831,"trackName":32,"trackNameFallback":7832,"backgroundImage":10303,"coMarketing":166,"ebook":10304,"image":10305,"resourceType":10306,"shortDescription":7842,"slug":7843,"title":7832},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":7835},{"id":7837,"alt":7838,"height":564,"url":7839,"width":551},{"id":1339,"color":394,"cta":800,"icon":10307,"name":554},{"id":410,"name":411},[10309,10312,10315,10318,10325,10328,10335,10338,10345,10348,10352,10355],{"id":10310,"__typename":811,"text":10311},"NbTqjzxJQLqswjiN6jU7yg","**Hosting a seminar** can be the ideal solution to engage and educate colleagues, clients, or business partners. This type of event can also strengthen knowledge sharing and collaboration.\n\nWhether you host the event online or in person, great seminars require careful planning. Discover how to **run a seminar like a pro** and set up your event for maximum success.\n\n## **What is a seminar?**\n\n**A seminar is an event in which one or more people share knowledge and educate others. When it includes a group of experts, a seminar also involves extensive discussions and idea exchange.**\n\nA subject matter expert (SME) or speaker usually leads the discussion and encourages attendees to ask questions and contribute to the discourse at the end. You can host these events in person or online with [video conferencing software](https://livestorm.co/resources/guides/what-is-video-conferencing).\n\nThe size, duration, and format of a seminar largely depends on your specific needs and goals. But the key to a successful event is creating an environment that **encourages active participation** and open dialogue.",{"id":10313,"__typename":833,"image":10314},"bYEEDotTTpK0ghggNhVegA",{"id":9773,"alt":9774,"height":1594,"url":9775,"width":1596},{"id":10316,"__typename":811,"text":10317},"TN4rDSTSSo2KyAR3MHjaCQ","## 3 different **types of seminars**\n\nSeminars can cover a wide range of topics, from webinars and academic seminars to professional development. Let’s take a look at three different types of seminars in more detail. \n\n### 1. Webinars\n\n**Webinars are virtual presentations where hosts or guest speakers share their knowledge and expertise of a certain topic with a global audience**. Your attendees can access the webinar live or watch the recording on demand.\n\nHere’s an example of [upcoming webinars](https://app.livestorm.co/livestorm?on_demand_locale=en) and on-demand events here at Livestorm:",{"id":10319,"__typename":833,"image":10320},"C4_yBMrXTvKlMQCS_EVfVA",{"id":10321,"alt":10322,"height":3710,"url":10323,"width":10324},"wY9MHZ30SHKwh2-rLq5BsQ","A screenshot of Livestorm's upcoming and past webinars","https://livestorm.imgix.net/1127/1699003334-livestorm-wbeinar-examples.png",1852,{"id":10326,"__typename":811,"text":10327},"1Ilk20tbT4uLA1FFEEUOfw","You can use this type of online seminar to showcase your products, educate and onboard customers, build brand authority, and [improve internal communications](https://livestorm.co/resources/guides/internal-communication-strategy) and employee training. \n\n### 2. Academic seminars \n\n**At academic seminars, scholars, researchers, and students come together to talk about their research and share findings**.\n\nDepending on the context, they can last for a few hours or even span several days like this seminar by Harvard Business School: \n",{"id":10329,"__typename":833,"image":10330},"dn9UZbMzQ2WCOxCTywAauw",{"id":10331,"alt":10332,"height":10333,"url":10334,"width":4950},"l30sBmMWRnSxqfQfveUj6g","A screenshot of Harvard's 2024 intensive seminar on value-based health care delivery",881,"https://livestorm.imgix.net/1127/1699003522-livestorm-academic-seminar-example.png",{"id":10336,"__typename":811,"text":10337},"UGsX5KOZSUaH9WA8mggwlQ","Seminar courses can happen at universities, research centers, conferences, or workshops. Their main aim is to encourage knowledge-sharing, networking, and in-depth discussions.\n\n### 3. Professional development seminars \n\n**A professional development seminar is a learning event that helps people enhance their job skills and network with other professionals in their industry.**\n\nThese seminars are often focused on practical, hands-on learning. This way, the attendees gain insights they can directly apply in their workplace. \n\nSome companies also host professional development seminars for their employees to help them grow and advance in their careers.\n\nHere’s a professional development seminar example, held by the Tax Executives Institute (TEI):\n",{"id":10339,"__typename":833,"image":10340},"lKblhLvOTUGZzpVFV0FXvg",{"id":10341,"alt":10342,"height":8972,"url":10343,"width":10344},"nacv0wLtRdm7KA-VOsgZdg","A screenshot of the 2024 Tax Technology Seminar announcement","https://livestorm.imgix.net/1127/1699003705-business-seminar-example-livestorm.png",1808,{"id":10346,"__typename":811,"text":10347},"jaUOYfKqTu6_rrFCmk2H3A","## What are **the advantages of running a seminar**?\n\n**Seminars are a great way to educate your audience while building authority and trust.** Below are some of the most useful ways seminars can benefit your businesses:\n\n### Educate your audience\n\n**Seminars help participants learn from experts and each other, exchange ideas, and solve problems**. Your speakers can demonstrate best practices, techniques, or strategies your audience can learn from or emulate.\n\nWhether it’s presenting a [product demo](https://livestorm.co/blog/product-demo-video) or sharing industry insights, seminars let you offer practical tips, advice, or solutions they can use to overcome challenges or improve their skills. \n\nOf course, seminars aren’t just for your customers. \n\nYou can also use them for employee training sessions and onboarding. And if your employees work remotely, webinars can be a great way to connect your team. All you need is the right software (e.g. a [virtual training platform](https://livestorm.co/blog/virtual-training-platforms)).\n\n### Increase brand visibility and authority \n\n**When you hold informative, engaging seminars, you showcase your expertise and authority on a certain topic.**\n\nValuable seminars lead to word-of-mouth recommendations, social media sharing, and increased recognition. Over time, this builds trust and authority, solidifying your brand's position as a go-to resource in your industry.\n\n### Engage your audience and foster relationships \n\n**Seminars help you connect with your audience and get them involved in the discussion.** They’re different from other marketing channels in that way. \n\nSeminars don't just engage your audience passively. Instead, they let them ask questions, communicate, and share their own insights.\n\nThis active participation creates a deeper, more meaningful connection between you and your audience. It can strengthen your brand, build community, and even improve [internal communication for remote teams](https://livestorm.co/teams/human-resources).\n\n## How to **conduct a seminar in 6 steps**\n\nA successful seminar needs **careful planning**, **informative content,** and **the right platform** to engage your audience. Here are some steps to run a seminar:\n\n### 1. Choose your venue or platform \n\n**The first step to any successful seminar is the right setting**.\n\nAs you’re evaluating venue or platform options, consider: \n\n* **Your target audience:** Are they local or global? What kind of problems are they struggling with? Is your seminar meant for external participants or your internal team? \n* **Technology and equipment:** If you’re hosting a webinar, pick a platform that lets you customize your branding, interact with your audience, and simplify attendance.\n* **Accessibility and inclusivity**: Ensure that the venue or platform is accessible to individuals with disabilities. This includes providing options for closed captioning or wheelchair access.\n* **Advanced reporting features:** If you’re using a webinar platform, make sure it allows you to measure your event’s performance and attendee engagement with detailed analytics.\n\n### 2. Create a detailed agenda \n\n**A comprehensive agenda provides a clear roadmap for the event which helps your seminar stay on course and runs smoothly.**\n\nHere are a few items to include on your agenda:\n\n* List of topics\n* Key takeaways\n* Presenters\n* Start and end times \n* Breaks\n* Interactive elements and sessions\n\nYou can also send the agenda to your attendees beforehand so they’re familiar with the schedule and can prepare some questions in advance. \n\nDon’t forget to give your event moderator a time estimate per item to help make sure speakers don’t go over their allotted time.\n\n### 3. Find your team \n\n**Your seminar dream team helps you bring your vision to life, from planning and execution to engaging with the audience.**\n\nSo choose them carefully and assign them responsibilities based on roles like:\n\n* **Speaker:** The expert who delivers the main content and insights.\n* **[Moderator](https://livestorm.co/webinar-glossary/webinar-moderator):** Guides the flow of the seminar, facilitates discussions, and ensures everything runs smoothly.\n* **Assistant:** Provides technical support, manages Q&A sessions, and assists with logistics.\n* **Host or organizer:** Oversees the entire event, ensures everything is in order, and communicates with the audience.\n\nYou can use Livestorm's roles and permissions to easily establish who can perform functions like starting and ending the event, moderating events, or presenting slides.\n\n### 4. Promote your seminar\n\n**[Promote your event through social media](https://livestorm.co/resources/guides/social-media-event-promotion) and your email list at least two weeks before the date.** \u003Ca href=\"https://www.hubspot.com/make-my-persona\" rel=\"noopener\" target=\"_blank\">Segment your email list\u003C/a> and advertise the seminar to the ones that will find it most valuable.\n\nWith Livestorm, you can send customized reminders and follow-up emails to maximize attendance. ",{"id":10349,"__typename":833,"image":10350},"v1h1gHWNSSiw4sc0fN5TCQ",{"id":3389,"alt":10351,"height":2566,"url":3391,"width":2568},"A screenshot of Livestorm's email cadence settings",{"id":10353,"__typename":811,"text":10354},"JB4dmID_Ss6FIArEjIMqqQ","\nLivestorm is also browser-based so participants can just jump into your webinar, no downloads necessary. Finally, it [integrates](https://livestorm.co/integrations) with calendar and scheduler tools like Calendly for a better scheduling process. \n\n\n### 5. Keep your audience engaged \n\nDuring the seminar, keep your participants engaged by:\n\n* **Conducting live polls:** Use your webinar platform’s poll feature to ask questions and include your audience in the conversation.\n* **Running Q&A sessions:** Invite your participants to ask questions and dedicate time at the end of the event to answer them. Livestorm’s Q&A tab even lets attendees upvote their favorites so you can prioritize more easily.\n* **Using breakout rooms:** Organize [breakout rooms](https://livestorm.co/blog/breakout-rooms) and let attendees collaborate and brainstorm in smaller groups.\n* **Collaborating visually:** If your meeting platform offers virtual whiteboards, use it for more interactive brainstorming sessions, illustrating ideas, and co-creating with your audience. \n\n### 6. Follow up and gather feedback \n\n**After the event, follow up with both your attendees and no-shows, thank them for their interest, and send them a recording of the webinar**. \n\nAt Livestorm, we’ve found that 31% of people who register but don’t attend actually watch the recording. So this post-event engagement method is a great way to keep potential customers interested. \n\nFinally track your event analytics to understand your audience, what worked well, and where you can improve.\n\nWhether you’re using Livestorm for [internal and corporate communication](https://livestorm.co/use-cases/webinar-internal-communications) or external events, you get detailed reports including participation data, replay analytics, and engagement metrics.\n\n## **Livestorm** for your upcoming seminar \n\nThe key to interesting and informative seminars is engaging your audience from start to finish. Participants who aren’t actively involved won’t find much value in your event and they’re less likely to take the action you want them to take afterwards. \n\nThat’s why Livestorm is designed to help you keep your audience hooked before, during, and after events.\n\nHere’s what you can do with our [webinar software](https://livestorm.co/webinar-software):\n\n* Promote your seminar event with automated emails and pre-built registration pages\n* Automate your event so you can focus and avoid getting bogged down with manual tasks\n* Interact with attendees via aive engagement features like timers, emoji reactions, hand raising, file and media sharing\n* Record sessions and send links to registrants automatically so they can view the event on demand\n\nWith Livestorm, your seminars are more than just an event. They're a dynamic, interactive experience that leaves a lasting impact on your audience.\n\n[Sign up for a free Livestorm account](https://livestorm.co/webinar-software) and set up your first online event in minutes.",{"id":10356,"__typename":811,"text":10357},"HjBNPUAlQleUlm7T8yfJmw","## Frequently Asked Questions\n\n### What is the **purpose of the seminar**?\n\nSeminars serve to educate and engage participants by facilitating interactive discussions, sharing insights, and building meaningful connections within a community.\n\n\n### What is a **seminar vs lecture**?\n\nIn contrast to lectures, seminars prioritize interactive participation, discussions, and collaboration among participants rather than one-way communication.\n\n\n### What is a **seminar class**?\n\nA seminar class in academic settings encourages small-group discussions, critical analysis, and active participation among students, fostering deeper understanding and critical thinking skills.\n",{"id":10359,"alt":10360,"height":897,"url":10361,"width":899},"tGSTv3JvR5KMUVpLjiJt0g","A Woman in Red Long Sleeve Shirt Giving a Presentation During a Seminar","https://livestorm.imgix.net/1127/1698759954-pexels-mikael-blomkvist-6476783.jpg",[],"Get our complete guide to seminars. Learn about different types of seminars, get real-life examples, and find out how to run one like a pro.",[10365],{"id":10366,"contentData":10367},"QOYjOlABRyOyRJYzz95EBg",{"@context":1143,"@type":1144,"mainEntity":10368},[10369,10373,10377],{"@type":1147,"name":10370,"acceptedAnswer":10371},"What is the purpose of a seminar?",{"@type":1150,"text":10372},"Seminars serve to educate and engage participants by facilitating interactive discussions, sharing insights, and building meaningful connections within a community.",{"@type":1147,"name":10374,"acceptedAnswer":10375},"What is a seminar vs lecture?",{"@type":1150,"text":10376},"In contrast to lectures, seminars prioritize interactive participation, discussions, and collaboration among participants rather than one-way communication.",{"@type":1147,"name":10378,"acceptedAnswer":10379},"What is a seminar class?",{"@type":1150,"text":10380},"A seminar class in academic settings encourages small-group discussions, critical analysis, and active participation among students, fostering deeper understanding and critical thinking skills.","What Is a Seminar & How to Run a Successful Seminar Event",{"id":10383,"alternativeVersions":10384,"_locales":10391,"_publishedAt":10392,"_updatedAt":10393,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":10394,"blogPostAuthor":10396,"cluster":10398,"content":10407,"coverImage":36,"coverWithImgix":10495,"bottomContentOffer":166,"date":2229,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":10499,"relatedPillarPage":166,"seoDescription":10500,"sidebarContentCard":166,"structuredData":10501,"subtitle":10500,"title":10543,"slug":10388},"146401993",[10385,10387,10389],{"locale":2060,"value":10386},"webinar-veranstalten",{"locale":756,"value":10388},"host-webinar",{"locale":2065,"value":10390},"anfitrion-webinar",[756,2065,2060],"2025-04-07T08:46:50+02:00","2025-03-31T15:40:56+02:00",[10395],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":10397,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":4861,"bottomContentCardCtaTitle":780,"bottomContentCardText":4862,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":10399,"relatedPillarPage":10405,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":4880,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":10400,"coMarketing":493,"ebook":10401,"image":10402,"resourceType":10403,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":10404,"name":554},{"id":410,"name":411},{"id":4870,"backgroundImage":10406,"shortDescription":4877,"shortTitle":4878,"slug":4879},{"id":4872,"alt":4873,"height":4874,"url":4875,"width":4876},[10408,10411,10414,10417,10420,10424,10427,10430,10433,10440,10443,10447,10450,10454,10457,10463,10466,10472,10475,10480,10483,10489,10492],{"id":10409,"__typename":811,"text":10410},"146402023","You're getting ready to host webinars and you want to get them right. But what if you have connectivity issues? Or if your audience gets bored in the first 10 minutes? No worries, we've got you covered.\n\nIn this guide, we'll walk you through planning, structuring, and starting a webinar. We'll also cover ideas to keep your audience engaged during the event. You’ll also find a few tips from Pauline Mura, Partnership Marketing Manager at Livestorm, and insights from our users' webinar statistics.",{"id":10412,"__typename":811,"text":10413},"146402024","## What is a **webinar host?**\n\nA webinar host is the person in charge of running a [webinar](https://livestorm.co/resources/guides/what-is-a-webinar). As a host, you’re generally responsible for starting the event, introducing any speakers, and leading a [live Q&A](https://livestorm.co/use-cases/live-qas) at the end.\n\nA host can sometimes be referred to as the “master of ceremony” or “MC”. That’s because they’re responsible for guiding the audience through the webinar experience. But they aren’t necessarily same person as the keynote speaker.",{"id":10415,"__typename":833,"image":10416},"146402025",{"id":7607,"alt":8616,"height":3402,"url":7609,"width":899},{"id":10418,"__typename":811,"text":10419},"146402026","## What’s the **role of a webinar host?**\n\nThe role of a webinar host is to make sure everything runs smoothly throughout the event for the [guest speakers](https://livestorm.co/webinar-glossary/guest-speaker) and the audience. Sometimes, the host also has a few backstage responsibilities, like putting together a presentation or showing speakers how to use the webinar platform. As a host, you need to:\n\n\n* Represent the brand\n* Welcome the audience\n* Point out useful features\n* Introduce speakers\n* Guide the discussion\n\n\n### **Represent the brand**\n\nThe webinar host is usually an unofficial brand ambassador. You’re responsible for ensuring all the content follows your brand guidelines and meets the objectives of the webinar. As a master of ceremony, you also need to embody the company’s values and brand voice. \n\n\n### **Welcome the audience**\n\nThe host is not necessarily the person that will lead the webinar from start to finish; rather, the one who will manage the flow of the event. This person usually welcomes everyone to the virtual room and explains the rules and online event agenda.\n\n\n### **Point out useful features**\n\nDuring the welcome segment, the host is responsible for pointing out some of the engagement functions of the [webinar software](https://livestorm.co/webinar-software). You can explain how to: \n\n\n\n* Use the Q&A tab\n* Vote on polls\n* Interact on a virtual whiteboard \n* Request to go on stage\n* React using emojis",{"id":10421,"__typename":2560,"feature":10422},"146592790",{"id":2562,"imageOnlyUsedForWowFeatures":10423,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":10425,"__typename":811,"text":10426},"146402028","### **Introduce speakers**\n\nAnother crucial role of the host is to invite the speakers onstage and introduce them one by one. Make sure you ask the speakers for a short bio and adjust it for the webinar presentation. \n\n\n### **Guide the discussion**\n\nAs a host, you also need to brush up on the subject matter. That way, you can help smooth the conversation flow or continue the presentation if the speakers have trouble with their internet connection. \n\n\n## How to conduct a **successful webinar**\n\n**To host a memorable webinar, follow a series of steps before, during, and after the live event.** While online events are all different, you can turn this list into a step-by-step project plan or Gantt chart template and use it for future webinars. Focus on these areas to host a great webinar: \n\n\n\n* Planning the session\n* Structuring the presentation\n* Starting the event\n* Engaging the audience\n* Ending the call ",{"id":10428,"__typename":913,"youtubeLink":10429},"146592817","https://www.youtube.com/embed/NbgFosY3tAs",{"id":10431,"__typename":811,"text":10432},"146402030","### **How to plan a webinar**\n\n**When planning a webinar, there are two main things to consider: the audience and your [virtual event platform](https://livestorm.co/virtual-event-software).** Focus on these steps:\n\n\n1. Choose a topic\n2. Pick the right webinar platform\n3. Decide on a webinar format\n4. Assign roles\n5. Set a date and time\n6. Build a registration page\n7. Come up with a promotion plan\n\n\n#### **1. Choose a webinar topic** \n\n**The first step is to pick a webinar topic that's relevant to your brand and of interest to your audience.**\n\nUse tools like Answer The Public or Also Asked to see what your audience is searching for online. Or use your company's blog as inspiration.\n\nFor example, when we choose our [webinar topics](https://livestorm.co/blog/7-ways-find-new-webinar-topics), the first place we go is our blog. We take note of which posts perform the best and generate the most interest.\n\nYou can do the same thing with your social media accounts. Make note of the topics that have the highest engagement.\n\n\n#### **2. Pick the right webinar platform**\n\nThe right webinar software for your company depends on the types of events you plan to run. Consider your end goals. Do you want to teach your customers, [drive sales](https://livestorm.co/resources/guides/virtual-selling), or nurture leads?\n\nHere are some use cases that Livestorm supports:\n\n* **Recurring demos and lead generation.** The best [lead generation tools](https://livestorm.co/blog/lead-generation-tools) have options for [automated webinars](https://livestorm.co/blog/automated-webinars), allowing you to connect with prospects around the clock. Livestorm also has built-in email cadences that make it easy to follow up with leads after the event.\n* **Customer training.** To [build a successful CS team](https://livestorm.co/blog/scaling-your-customer-success-team), you need a reliable way to [train your customers](https://livestorm.co/blog/webinar-training-guide) and answer their questions. The best software for CS teams has screen sharing, live chat, and Q&A features, which allow for engaging webinars and direct communication with customers.\n* **Online courses.** Webinars can be a great way to educate audiences. Place your [online courses](https://livestorm.co/use-cases/online-courses-webinar-software) behind a paywall, and set up automatic redirects at the end of each session. This way students can easily sign up for the next course.",{"id":10434,"__typename":833,"image":10435},"146592825",{"id":10436,"alt":10437,"height":10438,"url":10439,"width":9201},"49428289","Webinar software",866,"https://livestorm.imgix.net/1127/1683118075-webinar-software.png",{"id":10441,"__typename":811,"text":10442},"146402032","#### **3. Decide on a webinar format**\n\nAfter choosing webinar software, decide on a format. The most common options include:\n\n\n\n* **[Panel discussions](https://livestorm.co/blog/panel-discussion).** This means inviting 3-5 people onstage to discuss a set of predetermined questions on a topic.\n* **Ask me anything or Q&As.** This format usually involves the host answering audience inquiries. With Livestorm, you can easily invite people on stage and allow them to unmute themselves and ask questions.\n* **Presentations.** This is when you invite an expert speaker to share thought leadership on a relevant topic, often using a slide deck.\n* **Interviews or press conferences.** This format is a bit less common for webinars, but you can invite a popular speaker and allow the audience to ask questions. It’s different from a Q&A session because you get to use the content for public sharing, such as a written press release.\n* **[On-demand webinars](https://livestorm.co/webinar-glossary/on-demand-webinar).** This is just like a live webinar except you don’t need to be physically present. Use an [on-demand webinar platform](https://livestorm.co/webinar-software/on-demand-webinars) like Livestorm to pre-record your webinar and set up automations to host the event without any live intervention. Or, simply upload it to your website as gated content to generate leads whenever it gets downloaded.\n\n\n#### **4. Assign roles**\n\nChoose your webinar A-team and assign them responsibilities, such as:\n\n\n\n* **Speaker or trainer** to deliver educational content \n* **Moderator** to manage the backstage, encourage conversation in the chat tab, filter questions, and monitor audio and video quality\n* **Assistant** to help the moderator and cover for them in case of emergencies\n* **Host or organizer** to plan and lead the webinar from start to finish and ensure both the speakers and audience are looked after\n\n_\"It's handy to have the moderator chat feature, especially when you have a lot of speakers. That way you can ping them and ask 'can we speed it up?' or whatever”_ said Pauline Mura, Partnership Marketing Manager at Livestorm. _“You can send notes that are only in the moderator chat and not public to the webinar attendees.\"_\n\n\n#### **5. Set a date and time** \n\nIt’s not an event until you’ve set a date and time. Coordinate with your team to find a time slot that works and schedule your webinar.\n\n**Our [webinar statistics](https://livestorm.co/webinar-statistics) show that the best days to host events are Wednesdays and Thursdays**. That said, every audience is different so you could run a quick, informal survey to see when yours are most likely to join. \n\n**Pro tip:** You can use software like [Typeform](https://livestorm.co/integrations/typeform) to create surveys and find your target audience’s primary time zone. Post on social media to reach them or, depending on your survey software, pay to get answers from your target audience.\n\n\n#### **6. Build a registration page** \n\nBefore [promoting a webinar](https://livestorm.co/webinar-promotion), you need a landing page to collect attendee information. If you’re using Livestorm, you get access to an automatically generated webinar registration page as soon as you schedule your meeting.\n\nYou can customize the colors and fonts to match your branding, add custom fields to the form, and set a registration limit.\n",{"id":10444,"__typename":2560,"feature":10445},"146592826",{"id":3722,"imageOnlyUsedForWowFeatures":10446,"productAnnouncementBlockTitle":3727,"productAnnouncementBlockText":3728},{"id":3724,"alt":3725,"height":2566,"url":3726,"width":2568},{"id":10448,"__typename":811,"text":10449},"146402035","#### **7. Come up with a promotion plan**\n\nTo host successful webinars, you need an audience. That means it's your job to: \n\n\n\n* Come up with a catchy [webinar title](https://livestorm.co/blog/webinar-titles)\n* Capture the attention of potential attendees \n* Explore topics that interest your target audience \n* Invite them to register\n* Keep them engaged with your brand before, during, and after the event\n\nTo achieve this, you have to create a marketing plan to promote your webinar. A common strategy is to use a combination of organic [social media promotion](https://livestorm.co/blog/social-media-event-promotion) and paid ads for a month for better reach and conversions. You can also invite your entire email list or send an invitation to a specific segment.\n\n**Pro tip:** According to our stats on webinar marketing, Tuesdays and Wednesdays are the best days to send out invitations to your event. \n\n\n### **How to structure a webinar presentation**\n\n**To create an engaging webinar that helps you achieve marketing goals, you have to plan ahead.** Follow these steps:\n\n\n1. Create an outline\n2. Define your agenda\n3. Include visuals\n4. Plan for engagement\n\n\n#### **1. Create an outline** \n\nAvoid being 40 slides in and not even close to finishing on time. Instead, create a skeleton of your presentation first. This will help determine the length of your presentation and keep your thoughts organized. It also shows you where you can plan engaging activities for your talk. \n\nIf you’re using Livestorm, create your presentation directly on [Visme](https://livestorm.co/integrations/plugin-visme), and include a short description on each slide. Then, use the app integration to share your presentation, skip, and click on your slides directly from the webinar tab.",{"id":10451,"__typename":833,"image":10452},"146402036",{"id":7088,"alt":10453,"height":2507,"url":7090,"width":7091},"Slide deck being edited in Visme, a PowerPoint alternative.",{"id":10455,"__typename":811,"text":10456},"146402039","#### **2. Define your agenda** \n\nOnce you've created an outline, the agenda is practically written for you. Just create a short summary of the content on each slide and add it to the beginning of the presentation. A good agenda will help you keep to time, especially if your [webinar moderator](https://livestorm.co/webinar-glossary/webinar-moderator) is given an estimate per item.\n\n_\"The biggest challenge for keeping an audience engaged is keeping track of time and making sure that the speakers don't go over,”_ explained Pauline. _“Sometimes they get off track. So, it's about making that choice: do I refocus the conversation or do I cut some of these questions?\"_\n\nIf you’re using Livestorm or Zoom Webinars, you can chat with the moderator through a private in-app tab that the public can’t see. That way, if you’re running out of time or decide to skip questions to move the webinar along, you can communicate with each other easily.\n\n\n#### **3. Include visuals** \t\n\nAvoid designing a slide deck with long blocks of text. Remember, you’re not creating an ebook, you’re designing visual aid to make your webinar more engaging. Add pictures, videos, and gifs to make it more dynamic and eye-catching. \n\n**Pro tip:** Use contrasting colors (opposites in the chromatic circle) or a lighter shade to make some sentences stand out. ",{"id":10458,"__typename":833,"image":10459},"146402043",{"id":10460,"alt":10461,"height":2115,"url":10462,"width":2006},"49156297","Contrasting example using the chromatic circle as reference","https://livestorm.imgix.net/1127/1675974210-contrast-example-using-the-chromatic-circle-as-reference.jpg",{"id":10464,"__typename":811,"text":10465},"146402044","#### **4. Plan for engagement**\n\nBefore the event, plan a [webinar dry run](https://livestorm.co/blog/webinar-dry-run). This allows you to chat with speakers about their presentations and help them get familiar with the platform.\n\nMake sure they know how to make the most of the platform's engagement features. Suggest they plan ahead for interactive elements, like using [Miro’s digital whiteboard](https://livestorm.co/integrations/miro) to take suggestions from the audience or sharing additional resources as they go using Livestorm's [Handouts plugin](https://livestorm.co/integrations/handouts).\n\nIf you aren’t used to hosting webinars, the idea of being in front of hundreds of people can be a little intimidating at first. Preparation is the key to a smooth presentation. Don’t worry if you don’t stick exactly to the script—the most important thing is that you sound natural.\n\nWhile you’re rehearsing, try to practice in different positions and locations. For example, do one run standing, and another sitting down. If possible, record your rehearsal and watch it at a later time. Try to use your nervous energy as enthusiasm and visualize a positive outcome.\n\n\n### **How to start a webinar**\n\n**Welcoming your audience is also about setting them up for success.** Here's what to cover:\n\n\n1. Welcome your audience\n2. Set expectations\n3. Share agenda points\n4. Introduce speakers\n\n\n#### **1. Welcome your audience**\n\nStart the webinar with your camera on, but don’t share your screen yet. When it’s time to start the presentation, unmute yourself, and welcome everyone for joining.\n\nIf you’re waiting for more people to join, announce that you’ll wait for 3 minutes before you begin, but don’t stay silent. Use [ice breaker questions](https://livestorm.co/ice-breaker-questions) to engage your audience.\n\n\n#### **2. Set expectations**\n\nSay hello to everyone who joined a bit late and explain basic ground rules: \n\n\n\n* Is this a camera on or off type of session?\n* When and how to ask questions\n* How long will it last?\n* Do they need to take notes or are you sharing the information? \n* Remind everyone to be kind and respectful\n\nOpen the floor for questions before moving on to the next slide. \n\n\n#### **3. Share agenda points**\n\nGive your audience an overview of what kind of content to expect from the session. You can also take this opportunity to point out features like the Q&A tab, emoji reactions, and the “raise a hand” feature to help them navigate the webinar platform.\n\n\n#### **4. Introduce other speakers**\n\nIntroduce the guest speaker(s) and invite them on stage. Make sure you pronounce their names properly and give an accurate professional description. Explain your role and cede the floor. \n\n\n### **How to keep your audience engaged during a webinar** \n\n**Engaging a virtual audience during [live webinars](https://livestorm.co/webinar-glossary/live-webinar) might sound like a tough gig, but it’s definitely possible.** Here’s what to do: \n\n\n\n1. Conduct live polls\n2. Open with an icebreaker\n3. Play a game throughout the webinar\n4. Run Q&A sessions\n\n\n#### **1. Conduct live polls**\n\nKeeping your audience engaged can be as simple as asking questions to include them in the conversation. Use the polls feature to ask questions with multiple-choice answers. \n\nFor example, you can use polls to introduce surprising facts and gauge your audience's pre-existing knowledge of the topic. Or just bring one in to break the ice by asking questions like \"How energized are you feeling today?\"\n\n\n#### **2. Open with an ice breaker** \n\nDepending on the type of webinar, you can play an [ice breaker game](https://livestorm.co/ice-breaker-games/ice-breaker-games-for-meetings) with the speakers or the audience. _“You can use an ice breaker that’s completely linked to the topic so you can ask the panelists,”_ explains Pauline. “_For other webinars, I’d host the ice breaker with the audience. I can ask where they are tuned in from or if there is anything specific they want to hear.”_\n\nYou can choose from hundreds of [ice breaker ideas](https://livestorm.co/blog/video-engagement-platform-icebreaker). Pick one that’ll take no longer than 3 minutes and invite your audience to participate.\n\nTry this: share a meme of a TV character making different faces using a digital whiteboard. Ask attendees to add a post-it on top of the picture they feel is the most relatable.",{"id":10467,"__typename":833,"image":10468},"146402046",{"id":10469,"alt":10470,"height":2115,"url":10471,"width":2006},"49156342","A virtual whiteboard for collaboration showing a Michael Scott meme in a Livestorm webinar","https://livestorm.imgix.net/1127/1675974397-livestorm-webinar-sharing-a-virtual-whiteboard-for-collaboration-showing-a-michael-scott-meme.jpg",{"id":10473,"__typename":811,"text":10474},"146402047","#### **3. Play a game throughout the webinar**\n\nExplain the game at the beginning of the webinar and play it throughout the presentation. For example, you can hide an emoji in specific slides and get attendees to use Livestorm’s emoji reactions to notify you when they find it.\n\nInviting your audience to play a game with you builds a sense of camaraderie. Plus, it encourages them to pay more attention as they might lose the game if they get distracted. \n\n\n#### **4. Run Q&A sessions** \n\nIf you’re hosting any kind of event with a large audience, let them ask questions. Invite them to:\n\n\n\n* Unmute themselves and ask questions directly at any time \n* Virtually raise their hands or react with an emoji to notify they have a question\n* Add questions to the Q&A tab \n* Ask their questions at the end of the webinar\n\n**Pro tip:** With Livestorm’s Q&A tab, attendees can ask questions at any time and the rest of the audience can upvote their favorites. Get your moderator to manage the questions list and message the speaker privately whenever it’s time to answer them.",{"__typename":2418,"id":10476,"heading":10477,"paragraph":10478,"callToAction":10479},"146592873","Host better webinars with an end-to-end platform","Meet the first webinar software that enables you to record webinars effortlessly.",{"id":64,"slot":65,"slug":66},{"id":10481,"__typename":811,"text":10482},"146592874","### **How to end a webinar** \n\nTime to wrap up! **End your webinar on a positive note and use the analytics to improve future sessions**. Follow these steps to close your session:\n\n\n\n1. Share key learnings\n2. Add a CTA button\n3. Send an automatic recording of the session\n4. Review the webinar analytics\n5. Reurpose the content\n\n\n#### **1. Share key learnings**\n\nThank everyone for joining. Create a closing slide with a summary of everything they learned that day. Depending on your webinar format, you can ask the audience to share their takeaways or “aha!” moments with the room as a nice way to wrap up the meeting.\n\n\n#### **2. Add a call-to-action (CTA) button**\n\nEnd your presentation with a clear and engaging CTA. The link can redirect them to \n\n\n\n* The registration form for a future session\n* A web page where they can buy a product or download an e-book\n* A Calendly link to set up a demo call with your sales team\n* A feedback form for them to rate the session\n* The speaker’s and company’s social media handles\n\n**Pro tip:** If you’re using Livestorm, use the CTA feature to include a clickable link on your screen. If you’re using a different platform, but use Chrome as your browser, you can generate a free QR code to link to a specific page. Simply click on the share icon on the URL bar, click “create QR code”, and download the picture to add it to your presentation.\n\n\n#### **3. Send an automatic recording of the webinar**\n\nWhen you host webinars, you want to present interesting information to as many prospects as possible. It’s common for people to sign up for online events and not show up. But that doesn’t mean they aren’t interested in your content or product - they just couldn’t join. \n\nAt Livestorm, we’ve discovered that our platform's average attendance rate to events is 58% (that’s higher than other tools). We’ve also discovered that 31% of no-shows (people who registered but didn’t attend) watch the webinar recording.\n\nSo, you should always [record your webinar](https://livestorm.co/blog/record-webinar) and share the replay to capture potential customers’ attention even when they couldn’t join live. If you’re using Livestorm as your [automated webinar tool](https://livestorm.co/webinar-software/automated-webinars), we’ll send the email with the replay link as soon as the session ends for you.",{"id":10484,"__typename":833,"image":10485},"146402048",{"id":10486,"alt":10487,"height":357,"url":10488,"width":359},"48607154","Livestorm on demand, automated webinar with a single speaker on stage","https://livestorm.imgix.net/1127/1666021725-hero-on-demand.jpg",{"id":10490,"__typename":811,"text":10491},"146402049","#### **4. Repurpose the content**\n\nAs great as long-form video can be, it's far from the only way to reach your audience. To connect with a wider audience, [repurpose webinar content](https://livestorm.co/blog/repurpose-content) into different formats:\n\n* Cut it and splice it into social media posts\n* Turn it into short-form videos\n* Embed the recordings on your website\n* Transform the recording into a blog post\n* Make the event available as an on-demand evergreen webinar\n\n#### **5. Review the webinar analytics**\n\nIn life and in webinars, you can only improve if you know what you did wrong. So, go to the people’s dashboard (on Livestorm) and review your engagement metrics. If you’re hosting webinars for lead generation purposes, download the contacts record report. There, you’ll find your attendee’s contact information that you can include in your email list and nurture the high-quality leads.\n\n\n## **Hosting a webinar:** It’s all about preparation\n\nWebinar hosts are responsible for running successful brand awareness, educational, and lead generation virtual sessions. And jumping in to save the day in case anything goes sideways. Your role as a webinar host includes:\n\n* Designing the webinar content\n* Welcoming attendees\n* Supporting your speakers\n* Making it engaging\n* Wrapping it up\n\nApart from making everything go smoothly, you should anticipate issues and come up with a contingency plan. This means, having a relevant video at hand or a backup practice exercise. \n\nAs the host, you need to be an expert in the platform and be able to do any of the planned actions without any hassle. If you’re on the Livestorm Enterprise plan, you can ask us to shadow your next webinar (or a dry run) and give you technical support and pointers.\n\n## **Key takeaways** before hosting your webinar\n\nThere are several steps to follow to guarantee your webinar is interesting, engaging, and designed to get participants to complete the call to action. Here are the best practices to follow:\n\n* **To schedule a webinar** you need to carefully research your target audience as you choose the topic and invite guest speakers. Set yourself goals and success measures to evaluate your webinar later.\n* **To make your webinar presentation** you should choose a presentation tool that integrates with your webinar platform. Keep your slides simple and visual.\n* **To create a webinar** be sure to brief your speakers and moderator and test all your software and hardware ahead of time. Remember to segment your mailing list and leverage online communities to promote the event.\n* **To host a webinar** try to be the first one there and be ready to use interactive elements like live polls, CTA buttons, and the Q&A feature. \n\n**Still deciding on a webinar platform? Try Livestorm’s [free webinar software](https://livestorm.co/free-webinar-software) as a trial.** Once you’ve got to know us, you can upgrade your plan to host longer webinars and allow for more on-demand replays. With Livestorm, you can use the same platform to create custom registration pages, host dynamic webinars, create on-demand content, and analyze your event metrics all in one place.",{"id":10493,"__typename":811,"text":10494},"146402050","## **Frequently asked questions** about how to host a webinar\n\n\n### **What are the benefits of hosting a webinar?**\n\nThe benefits of hosting a webinar include:\n\n\n\n* Boosting brand perception and awareness\n* Generating new or nurturing qualified leads\n* Educating others on a specific topic\n* Increasing engagement \n* Reaching a global audience\n\n\n### **What’s needed to host a webinar?**\n\nTo host a webinar you need to:\n\n\n\n1. Choose a webinar platform like Livestorm that lets you host live, hybrid, and on-demand webinars\n2. Pick a topic and develop the content\n3. Invite an expert to speak at your event\n4. Set a date and time \n5. Invite attendees\n6. Host the webinar\n\n\n### **What’s the best webinar software?**\n\nThe best webinar software is Livestorm. With Livestorm, you can host automated or live webinars and create recurring events. Plus, you can host up to 3,000 attendees and invite up to 16 people to speak on stage at the same time. Livestorm also comes with a packed set of engagement tools that will help you keep your audience attentive before, during, and after your webinar.\n\n\n### **What do you say as a host in a webinar?** \n\nAs the webinar host, you should welcome your audience and your speakers. You can also invite attendees to interact with you or the presenter and ask questions, invite the speaker to stage or present the topic, and ask for feedback.\n\n\n### **How can I host a webinar for free?** \n\nTo host a webinar for free, you need to use the free version of a webinar platform like Livestorm. Livestorm’s free plan is a great place to start because it will _always_ be free - not just for a trial period. \n\nBear in mind that most free trials come with limitations on your event duration or attendees. If you need to host hour-long sessions for free, you can try Google Meet but, unlike with Livestorm, you’ll need to create a registration page and \u003Ca href=\"https://www.hubspot.com/products/marketing/email\" rel=\"noopener\" target=\"_blank\">automate email reminders\u003C/a> on a different platform.",{"id":10496,"alt":10497,"height":2147,"url":10498,"width":1778},"49156357","How to Host a Successful Webinar: The Complete Guide for 2023","https://livestorm.imgix.net/1127/1675974636-how-to-host-a-successful-webinar.jpg",[],"Discover how to host a webinar with insider tips from Livestorm. Find out how to prep, host, and wrap up a successful webinar session. ",[10502,10534],{"id":10503,"contentData":10504},"146402172",{"@context":1143,"@type":1144,"mainEntity":10505},[10506,10510,10514,10518,10522,10526,10530],{"@type":1147,"name":10507,"acceptedAnswer":10508},"What is a webinar host?",{"@type":1150,"text":10509},"A webinar host is the person in charge of running a webinar. As a host, you’re generally responsible for starting the event, introducing any speakers, and leading a live Q&A at the end. A host can sometimes be referred to as the “master of ceremony” or “MC”. That’s because they’re responsible for guiding the audience through the webinar experience, but aren’t necessarily same person as the keynote speaker.",{"@type":1147,"name":10511,"acceptedAnswer":10512},"What’s the role of a webinar host?",{"@type":1150,"text":10513},"The role of a webinar host is to ensure the guest speakers and audience are looked after throughout the event and that everything runs smoothly. Sometimes, the host has a few backstage responsibilities too, like putting together a presentation or showing speakers how to use the webinar platform. As a host, you need to: Represent the brand Welcome the audience Point out useful features Introduce speakers Guide the discussion",{"@type":1147,"name":10515,"acceptedAnswer":10516},"What are the benefits of hosting a webinar?",{"@type":1150,"text":10517},"The benefits of hosting a webinar include: Boosting brand perception and awareness Generating new or nurturing qualified leads Educating others on a specific topic Increasing engagement Reaching a global audience",{"@type":1147,"name":10519,"acceptedAnswer":10520},"What’s needed to host a webinar?",{"@type":1150,"text":10521},"To host a webinar you need to: Choose a webinar platform like Livestorm that lets you host live, hybrid, and on-demand webinars Pick a topic and develop the content Invite an expert to speak at your event Set a date and time Invite attendees Host the webinar",{"@type":1147,"name":10523,"acceptedAnswer":10524},"What’s the best webinar software?",{"@type":1150,"text":10525},"The best webinar software is Livestorm. With Livestorm, you can host automated or live webinars and create recurring events. Plus, you can host up to 3,000 attendees and invite up to 16 people to speak on stage at the same time. Livestorm also comes with a packed set of engagement tools that will help you keep your audience attentive before, during, and after your webinar.",{"@type":1147,"name":10527,"acceptedAnswer":10528},"What do you say as a host in a webinar?",{"@type":1150,"text":10529},"As the webinar host, you should welcome your audience and your speakers. You can also invite attendees to interact with you or the presenter and ask questions, invite the speaker to stage or present the topic, and ask for feedback.",{"@type":1147,"name":10531,"acceptedAnswer":10532},"How can I host a webinar for free?",{"@type":1150,"text":10533},"To host a webinar for free, you need to use the free version of a webinar platform like Livestorm. Livestorm’s free plan is a great place to start because it will always be free - not just for a trial period. Bear in mind that most free trials come with limitations on your event duration or attendees. If you need to host hour-long sessions for free, you can try Google Meet but, unlike with Livestorm, you’ll need to create a registration page and automate email reminders on a different platform.",{"id":10535,"contentData":10536},"146592897",{"@context":1167,"@type":1168,"name":10537,"description":10538,"thumbnailUrl":10539,"uploadDate":10540,"duration":10541,"embedUrl":10429,"interactionCount":10542},"How to Create and Host a Webinar (Step by Step)","Webinars today are more common than ever. Compared to live, in-person events, they're easier and cheaper to plan, and allow audience members to connect from anywhere. Understanding what it takes to create and run your own webinar brings you one step closer to connecting with your online audience. If you're interested in getting started, this video is for you! You'll learn: ✅ What a webinar is ✅ What steps to take before, during, and after ✅ Practical tips Discover Livestorm's webianr software: https://livestorm.co/webinar-software ---------- ⏱️ Timestamps: 00:00 - What is a webinar? 00:58 - Step 1: Plan your webinar 02:05 - Step 2: Choose your Topic 02:40 - Step 3: The presenters & moderators 03:19 - Step 4: Your webinar presentation 04:11 - Step 5: Your sign-up/registration page 05:00 - Step 6: Promoting your webinar 05:41 - Step 7: The Big Day 06:34 - Step 8: Following up after your webinar 👍 Like this YouTube video? Subscribe to our channel: https://ytube.io/3JNw ---------- Livestorm is the browser-based, end-to-end video engagement platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co","https://i.ytimg.com/vi/NbgFosY3tAs/default.jpg","2021-08-05T10:22:26Z","PT8M6S","8754","How to Host a Successful Webinar: The Complete Guide",{"id":2652,"alternativeVersions":10545,"_locales":10551,"_publishedAt":10552,"_updatedAt":10553,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":10554,"blogPostAuthor":10556,"cluster":10558,"content":10569,"coverImage":36,"coverWithImgix":10653,"bottomContentOffer":166,"date":10654,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":10655,"relatedPillarPage":166,"seoDescription":2713,"sidebarContentCard":166,"structuredData":10656,"subtitle":2713,"title":2714,"slug":2712},[10546,10548,10549],{"locale":2060,"value":10547},"beste-zoom-alternativen",{"locale":756,"value":2712},{"locale":2065,"value":10550},"mejores-alternativas-a-zoom",[756,2065,2060],"2025-04-07T08:46:47+02:00","2025-03-28T17:00:55+01:00",[10555],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":10557,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":10559,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":10560,"displayCustomerLogoSection":166,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":10561,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":10565,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":32,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":10566,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":10568,"urlForTheCta":66,"withoutContentOffer":166},"145830889","Get started for free",{"id":10562,"alt":10563,"height":3063,"url":10564,"width":897},"44499523","woman wearing headphones and a blue blouse looking at a computer screen and smiling while taking notes during a video conference","https://livestorm.imgix.net/1127/1646928930-video-conference.jpg",{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"id":8404,"backgroundImage":10567,"shortDescription":8406,"shortTitle":8407,"slug":8408},{"id":6207,"alt":7004,"height":3063,"url":6209,"width":897},"Video conferencing .2, sign up ",[10570,10571,10578,10579,10583,10584,10590,10591,10596,10597,10604,10605,10608,10609,10616,10617,10624,10625,10633,10634,10640,10641,10644,10645,10652],{"id":2658,"__typename":811,"text":2659},{"id":10572,"__typename":833,"image":10573},"146722807",{"id":10574,"alt":10575,"height":9347,"url":10576,"width":10577},"49176279","Woman hosting a Zoom call with the Zoom Apps panel opened","https://livestorm.imgix.net/1127/1676395195-woman-hosting-a-zoom-call-with-the-zoom-apps-panel-opened.jpg",1272,{"id":2662,"__typename":811,"text":2663},{"id":10580,"__typename":2560,"feature":10581},"146722811",{"id":3387,"imageOnlyUsedForWowFeatures":10582,"productAnnouncementBlockTitle":3392,"productAnnouncementBlockText":3393},{"id":3389,"alt":3390,"height":2566,"url":3391,"width":2568},{"id":2666,"__typename":811,"text":2667},{"id":10585,"__typename":833,"image":10586},"121401298",{"id":10587,"alt":10588,"height":3402,"url":10589,"width":899},"47270758","Livestorm video conference app for online team meetings","https://livestorm.imgix.net/1127/1657638370-room-tl-1200x630.png",{"id":2670,"__typename":811,"text":2671},{"__typename":2418,"id":10592,"heading":10593,"paragraph":10594,"callToAction":10595},"146722850","Run trouble-free and secure online meetings","Meet the first video conferencing platform that makes hybrid and remote work simple.",{"id":64,"slot":65,"slug":66},{"id":2674,"__typename":811,"text":2675},{"id":10598,"__typename":833,"image":10599},"121066184",{"id":10600,"alt":10601,"height":899,"url":10602,"width":10603},"48793040","Microsoft Teams together mode engagement feature","https://livestorm.imgix.net/1127/1669220856-microsoft-teams-together-mode-engagement-feature_11zon.jpeg",2200,{"id":2678,"__typename":811,"text":2679},{"id":10606,"__typename":833,"image":10607},"121066188",{"id":3549,"alt":3550,"height":3551,"url":3552,"width":3553},{"id":2682,"__typename":811,"text":2683},{"id":10610,"__typename":833,"image":10611},"121066190",{"id":10612,"alt":10613,"height":8692,"url":10614,"width":10615},"SIO6tWnrQ-Gy65B3OBCNxQ","GoTo Meeting video conferencing","https://livestorm.imgix.net/1127/1709293390-gotomeeting.jpg",1108,{"id":2686,"__typename":811,"text":2687},{"id":10618,"__typename":833,"image":10619},"bipTHAQuTBCn00DtF0aedA",{"id":10620,"alt":10621,"height":10622,"url":10623,"width":838},"fia0pHuRRzCqWYrWNGA-UA","Jitsi online meeting software",643,"https://livestorm.imgix.net/1127/1734573500-jitsi-online-meeting-software.png",{"id":2690,"__typename":811,"text":2691},{"id":10626,"__typename":833,"image":10627},"KPBFqT_TQ06E5S4NboSz2w",{"id":10628,"alt":10629,"height":10630,"url":10631,"width":10632},"48726410","Webex Meetings automatic captions functionality in video conferencing",425,"https://livestorm.imgix.net/1127/1668453835-webex_n.png",711,{"id":2694,"__typename":811,"text":2695},{"id":10635,"__typename":833,"image":10636},"121066192",{"id":10637,"alt":10638,"height":10333,"url":10639,"width":838},"KWDY5_R1SRmHwfd4X4v9hg","WebinarJam webinar platform","https://livestorm.imgix.net/1127/1729612994-webinarjam.png",{"id":2698,"__typename":811,"text":2699},{"id":10642,"__typename":833,"image":10643},"121401300",{"id":8805,"alt":8806,"height":3625,"url":8807,"width":8808},{"id":2702,"__typename":811,"text":2703},{"id":10646,"__typename":833,"image":10647},"121066194",{"id":10648,"alt":10649,"height":8867,"url":10650,"width":10651},"48793069","Hubilo online events platforms from desktop and mobile app view","https://livestorm.imgix.net/1127/1669221215-hubilo-online-events-platforms-from-desktop-and-mobile-app-view.jpg",1270,{"id":2706,"__typename":811,"text":2707},{"id":2709,"alt":2710,"height":2218,"url":2711,"width":2006},"2024-12-19",[],[10657],{"id":10658,"contentData":10659},"121066233",{"@context":1143,"@type":1144,"mainEntity":10660},[10661,10665,10669,10673],{"@type":1147,"name":10662,"acceptedAnswer":10663},"What’s the best free Zoom alternative?",{"@type":1150,"text":10664},"The best free alternative to Zoom is Google Meet. It's free to use and lets you host 60-minute meetings with up to 100 participants. But if you don’t already use Google Workspace and you only need to host quick meetings, try Livestorm. Our specialized video conferencing tool lets you host interactive 20-minute meetings with 30 people.",{"@type":1147,"name":10666,"acceptedAnswer":10667},"Is Zoom or Livestorm better for virtual meetings?",{"@type":1150,"text":10668},"Livestorm is better than Zoom for virtual meetings because Livestorm is the only app you’ll need to host any online event. Livestorm is also a powerful tool for reviewing meeting analytics in detail, customizing event registration pages, getting participants to interact throughout the event, and sharing meeting recordings. However, Zoom offers longer meeting lengths. Its free plan also allows more attendees to join a meeting.",{"@type":1147,"name":10670,"acceptedAnswer":10671},"Which Zoom alternatives have breakout rooms?",{"@type":1150,"text":10672},"Some Zoom alternatives that have breakout rooms include Livestorm, Google Meet, and Microsoft Teams.",{"@type":1147,"name":10674,"acceptedAnswer":10675},"Is Zoom the best option for video conferencing?",{"@type":1150,"text":10676},"Zoom is a great option for video conferencing. However, Livestorm can solve all your online meeting needs with just one tool. Plus, there's no app to download, as Livestorm is accessible via a browser-based link.",{"id":10678,"alternativeVersions":10679,"_locales":10686,"_publishedAt":10687,"_updatedAt":10688,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":10689,"blogPostAuthor":10691,"cluster":10693,"content":10700,"coverImage":36,"coverWithImgix":10852,"bottomContentOffer":166,"date":2229,"headerCta":493,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":10856,"relatedPillarPage":493,"seoDescription":10926,"sidebarContentCard":166,"structuredData":10927,"subtitle":10926,"title":10972,"slug":10683},"D2YRFWS2THaCl83t4-9Gng",[10680,10682,10684],{"locale":2060,"value":10681},"soziale-medien-veranstaltungsbewerbung",{"locale":756,"value":10683},"social-media-event-promotion",{"locale":2065,"value":10685},"promocion-de-eventos-en-redes-sociales",[756,2065,2060],"2025-04-07T08:46:52+02:00","2025-03-26T15:18:05+01:00",[10690],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":10692,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":5970,"bottomContentCardCtaTitle":780,"bottomContentCardText":5971,"bottomContentCardTitle":5972,"displayCustomerLogoSection":493,"headerCtaText":5973,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":10694,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":5988,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":5975,"trackName":32,"trackNameFallback":5976,"backgroundImage":10695,"coMarketing":166,"ebook":10696,"image":10697,"resourceType":10698,"shortDescription":5986,"slug":5987,"title":5976},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5979},{"id":5981,"alt":5982,"height":564,"url":5983,"width":551},{"id":1339,"color":394,"cta":800,"icon":10699,"name":554},{"id":410,"name":411},[10701,10704,10711,10714,10722,10725,10729,10732,10740,10743,10746,10749,10757,10760,10766,10769,10777,10780,10783,10786,10793,10796,10803,10806,10809,10817,10820,10823,10826,10834,10837,10844,10847,10849],{"id":10702,"__typename":811,"text":10703},"KS2fIaX3Ry-m6QMA5Hpgmg","Sweatpants or suits; it doesn't matter. A solid social media strategy is the real dress code for a successful virtual event, whether it's an invite-only webinar or a public trade show.\n\n**From hosting countdowns to sharing user-generated content, social promotion boosts the visibility of online events and helps you get more value from the content.**\n\nGet 21 of our best tips on how to promote an event on social media before, during, and after the event to create buzz, increase attendance, and build brand authority. Then, learn which metrics to measure to gauge success.\n\n\n## 9 ways to promote an event on social media **before it happens**\n\nGetting the word out about your upcoming event through event landing pages, event hashtags, or giveaways is the key to reaching a larger audience.\n\nHere's how to get the most out of your pre-event social media promotion:\n\n1. Add the event to your social profiles\n2. Start a countdown\n3. Make a shareable event landing page\n4. Use polls to gauge audience interest\n5. Post teasers of the event\n6. Create an event hashtag\n7. Set up a LinkedIn or Facebook event\n8. Host a giveaway or contest\n9. Team up with influencers\n\n### 1. Add the event to your social profiles\n\nPut your event front and center on each of your social media bios or about pages. Create branded headers to promote the event and boldly showcase the event name, dates, locations, and event-specific hashtags.\n\nLink to the event’s webpage so prospects can get more information and create a pinned post as another way to share event-specific details. You can even pin an event countdown timer at the top of each profile page to help build anticipation.\n\n### 2. Start a countdown\n\nUse Instagram Stories to create a countdown to your event. \n\n**Customize the sticker with the event name, date and time, and your brand colors.** When someone views your story, they can click 'Remind me' to be notified when the countdown ends. \n\nThey'll also have the option to share the countdown to their social networks.",{"id":10705,"__typename":833,"image":10706},"QpEsyETOTDygKDbONHCC0A",{"id":10707,"alt":10708,"height":8636,"url":10709,"width":10710},"49134954","Countdown sticker for Instagram Stories","https://livestorm.imgix.net/1127/1675454977-countdown-sticker-for-instagram-stories.jpg",911,{"id":10712,"__typename":811,"text":10713},"Dyt8cWxZS0OQ80oChGVkrw","If you’re hosting an invite-only webinar, where users have to sign up in advance, or running a contest with limited spots, this is a clever way to hype your event and get those registrations rolling in.\n\n**Pro tip**: Add clickable links of your [webinar landing page](https://livestorm.co/blog/webinar-landing-pages) to Instagram stories and generate traffic and increase ticket sales.\n\n### 3. Make a shareable event landing page\n\nAdd social sharing buttons to your event's landing page and post them everywhere. This is the first step to building your [engagement funnel](https://livestorm.co/blog/engagement-funnel).",{"id":10715,"__typename":833,"image":10716},"UGVLTncmQkmcuUOLkKLMRQ",{"id":10717,"alt":10718,"height":10719,"url":10720,"width":10721},"49134794","Event landing page created on Livestorm with social sharing handles",1202,"https://livestorm.imgix.net/1127/1675452089-02_livestorm-event-page.jpg",2257,{"id":10723,"__typename":811,"text":10724},"Wb7V_NDLTlWT6N8B50nrYA","Use an [online event platform](https://livestorm.co/virtual-event-software) like Livestorm, to can **create custom registration pages that reflect your brand, complete with social sharing buttons.**\n\nThis way, your audience can easily share your event page with their social networks.\n\n**Pro tip:** You can track the source of all your registrations with Livestorm and see how many users have registered through your social platforms. Just check your analytics dashboard!",{"__typename":814,"id":10726,"title":10727,"text":10728,"cta":255,"link":6165},"fTadJ2qZQ22EJwbN-k2_gw","Drive more attendees","Promote your event and follow up easily with Livestorm's automated emailing",{"id":10730,"__typename":811,"text":10731},"djF2WJjmQ8evaMGJ8k4fkA","### 4. Use polls to gauge audience interest\n\nAdd Polls to your Instagram Stories or LinkedIn page to assess potential attendees’ interest in specific topics. You can also leave open-ended questions that allow users to provide their own answers. This can give you **ideas and opportunities for collaborations and marketing angles to boost engagement**.",{"id":10733,"__typename":833,"image":10734},"PmzrR3-3Tsu9DeHR2B2IZg",{"id":10735,"alt":10736,"height":10737,"url":10738,"width":10739},"49134957","Open and close-ended polls for Instagram Stories",1351,"https://livestorm.imgix.net/1127/1675455033-03_instagram-polls.jpeg",1785,{"id":10741,"__typename":811,"text":10742},"H4ZduoleRXG-dHMj89Llmw","Ask questions like: \n\n* What type of virtual swag would you like to win?\n* What type of post-event resources would you find most valuable?\n* Which speakers would you like to hear from?\n* What networking opportunities are you most interested in?\n\n### 5. Post teasers of the event\n\nPost sneak previews of the event’s lineup to build hype and spark interest. Use Snapchat, Instagram Stories, or TikTok to create short, engaging videos your audience can quickly view and share.\n\nHere are a few teaser ideas:\n\n* Behind-the-scenes preparations\n* Quotes from speakers and panelists \n* Images of virtual swag or giveaway announcements\n* Event schedule or agenda\n* Sponsor shout-outs\n\n#### **11 ways to promote your virtual event**",{"id":10744,"__typename":913,"youtubeLink":10745},"DbeQkNhKRguLCPgkHx2bVA","https://www.youtube.com/embed/XCGvklgtsDM?si=gWGfmO8Z9MTZrLPT",{"id":10747,"__typename":811,"text":10748},"KVV9nGjjRgCxFgZDaImHtA","Here are our top 11 ways to promote a virtual event.\n\n**Pro tip**: Use social media metrics like views, likes, comments, and shares as indicators to see which posts are resonating with your audience.\n\n### 6. Create an event hashtag\n\nThink of hashtags like business cards. They're the ultimate social media event promotion strategies on platforms like X, Bluesky, Threads, and Instagram.\n\nFor best results, **make hashtags short, easy to spell, and unique to keep the content relevant.**\n\nHere are some examples of branded event hashtags:\n\n* #SXSW is the timeless hashtag used by the South by Southwest festival — easy to remember, recognizable, and all-encompassing.\n* #CMWorld is the official hashtag of the Content Marketing Institute's annual conference — specific, short, and effective.\n* #Brandweek is the hashtag of Adweek's Brandweek Conference — reflects the brand, catchy, and memorable.\n\n### 7. Set up a LinkedIn or Facebook event\n\nMake it official by creating a Facebook and LinkedIn event page as soon as possible. \n\nGive it a catchy title, add some event details and photos, and don't forget to include speaker bios. \n\nBut most importantly; **add a link to your registration page so that people can RSVP**. **If you’re using Livestorm, attendees can register by auto-filling data from their LinkedIn profile.**",{"id":10750,"__typename":833,"image":10751},"cn8TpwrPRVCT-7dKtaHFoQ",{"id":10752,"alt":10753,"height":10754,"url":10755,"width":10756},"46615649","Use Linkedin events to promote your webinar",1314,"https://livestorm.imgix.net/1127/1652701464-screenshot-2022-05-16-at-13-44-00.png",2290,{"id":10758,"__typename":811,"text":10759},"dy2ydNqGTuqIWin_oqrQuA","If it's a paid event, you can also offer a special discount code for the first 100 people who share the event page with their friends. This will help you to reach more potential attendees and increase the chances of filling up your virtual event.\n\n### 8. Host a giveaway or contest\n\nA great way to get your audience to attend your event is to host a giveaway or contest. Let’s face it: everyone loves free stuff—as long as it provides real value.\n\nFor example, if you’re targeting small business owners, you’ll get more qualified leads by offering a free trial of your product rather than a random free cooking class.\n\n**You can also ask them to tag friends in the comments, repost your event, or follow your account to participate in the giveaway**. It's a fun way to add some friendly competition to your event and make it more exciting.\n\n### 9. Team up with influencers\n\nInfluencer marketing is a smart [demand generation tactic](https://livestorm.co/blog/demand-generation-tactics) for improving brand awareness. By collaborating with relevant influencers in your industry, you can increase exposure and connect with an audience outside your own.\n\nConsider recruiting social media influencers from your company or partner with brand advocates with expertise in your niche. Provide them with event collateral to get more eyes on your webinar or conference and drive event registration.\n\n## 5 ways to promote an event on social media **while it’s happening**\n\nThere's no need to pause your social media promotion during the event. Use the ideas below to promote events as they happen to capture last-minute participants and on-demand viewers.\n\nHere’s how:\n\n1 - Live tweet the event\n2 - Encourage user-generated content\n3 - Offer a sneak peek backstage\n4 - Livestream your event\n5 - Interview attendees on Instagram Stories\n\n### 1. Live tweet the event\n\nPosting on X, Bluesky, or Threads during your event keeps the conversation going and helps you reach people beyond existing attendees.\n\n**Tag event speakers, use their sound bites or quotes, and add images to your social media posts.** This helps build the hype around your event and may even draw attendees to future events.",{"id":10761,"__typename":833,"image":10762},"QpZqeKfISNebh18qj11pMQ",{"id":10763,"alt":10764,"height":5697,"url":10765,"width":5699},"46615675","Live tweet your event","https://livestorm.imgix.net/1127/1652701765-claudio-schwarz-fmjayerwtdy-unsplash.jpg",{"id":10767,"__typename":811,"text":10768},"aGyeWDAXRT6q2LSHFfhfUg","**Pro tip:** You can [share links](https://support.livestorm.co/article/120-send-a-cta) during Livestorm events to help attendees engage with specific tweets or other branded materials. \n\n### 2. Encourage user-generated content\n\nTake the live content a step further by encouraging attendees to post their own takeaways on their social media channels. \n\nUser-generated content (UGC) is often considered more authentic and persuasive than branded content because it comes from a trusted influencer or personal connection.\n\n**Encourage UGC by creating photo opportunities, sharing hashtags, and responding to event engagement on social media.** \n\nMake sure to schedule breaks between speakers or segments so attendees can share content when they’re not distracted from the event itself.\n\n### 3. Offer a sneak peek backstage\n\nGive a behind-the-scenes look at what's to come. \n\nDo a quick interview with speakers on Instagram or [Facebook Live](https://livestorm.co/blog/8-reasons-why-brands-should-use-facebook-live). Have the host ask questions from the audience so speakers can answer in an unscripted way.\n\nSome audiences find this kind of unscripted content more authentic and engaging than a polished event.",{"id":10770,"__typename":833,"image":10771},"AgZ5LncuR7Sc6RXmLvLpIw",{"id":10772,"alt":10773,"height":10774,"url":10775,"width":10776},"46615684"," Live stream your event",2500,"https://livestorm.imgix.net/1127/1652701853-shutterstock_1642324960.jpg",4100,{"id":10778,"__typename":811,"text":10779},"ByqsUDMbRt2ujoAB_z3xHg","**You can also invite influencers to attend your event and do “takeover” social media posts**. \n\nThis social media event marketing strategy gives your audience something to look forward to while keeping them focused on the event.\n\n### 4. Livestream your event\n\nUse social tools like Youtube Live, Facebook Live, or Instagram Live to reach a wider audience in real-time. This is great for anyone who wants to attend your event but didn’t register. \n\n**Livestreaming your event can also inspire other attendees to join in, even if they weren’t planning on attending.**\n\nPlus, you can leverage [video engagement metrics](https://livestorm.co/blog/video-engagement-metrics) during your live stream to measure views and interactions.\n\nWhen you use Livestorm, you can host your virtual event on-demand, live, or pre-recorded. This way, you can manage your virtual event from start to finish, all in one place. \n\n### 5. Interview attendees on Instagram Stories\n\nCreate a virtual red carpet for the event.\n\n**Select a few attendees and interview them about their experience or takeaways during breaks between speakers or segments.**\n\nThis is a great way to leverage your attendees’ existing networks, make them feel involved, and ensure they repost your content.\n\n## 7 ways to promote an event on social media **after it ends**\n\nYour event was a big hit! Once it concludes, share all the moments that made it special on your social media accounts.\n\nHere are a few more tips to spark excitement and get a head start on future event promotion strategies:\n\n1. Repost user-generated content\n2. Repurpose the event into a blog post\n3. Save event highlights to your Instagram Highlights\n4. Conduct a post-event survey\n5. Create on-demand videos to replay and share\n6. Use social media to continue the conversation\n7. Turn event highlights into a meme or GIF\n\nLet’s take a look at these in detail below.\n\n### 1. Repost user-generated content\n\nEvent's over? Time to share the love! Gather any UGC from the event to show how successful it was.\n\nIf attendees used your event hashtag, their posts will be easy to find, respond to, and repost. It'll also give you a sense of which social media platforms your audience is most active on.\n\nFor example, if you notice that most of the attendees have posted on Instagram, you can focus your social media marketing efforts on Instagram engagement for future events.\n\n### 2. Repurpose the event into a blog post\n\nTransform your virtual event into a well-written blog post. When you [repurpose content](https://livestorm.co/blog/repurpose-content), you broaden your reach and appeal to an audience that prefers reading to viewing.\n\nThen, **promote your blog post on your social accounts to reach even more people and boost your social media metrics.**\n\nTo turn your webinar or virtual event into a blog post:\n\n1. Download a recording of the event\n2. Pick out key takeaways and memorable quotes\n3. Include any relevant statistics or data \n4. Weave everything into a narrative for an engaging read\n5. Add photos and embed the source video from the event\n6. Include links to any post-event resources\n7. Insert a call-to-action (CTA) to sign up for your newsletter or follow your brand's social media accounts",{"id":10781,"__typename":913,"youtubeLink":10782},"Z7QlSLdsQ5eqqqmGqCmg5A","https://www.youtube.com/embed/t0_35AOgSZA",{"id":10784,"__typename":811,"text":10785},"Cl2IP-AuS1SdTq9rnwp9uQ","**Pro tip**: Use Livestorm’s [automatic transcription software](https://support.livestorm.co/article/254-transcript) to quickly transcribe the audio from your event and repurpose it into a blog post.\n\n### 3. Save event highlights to your Instagram Highlights\n\nCreating an Instagram Highlight ensures that your content doesn’t get buried in the feed. \n\n**Instagram Highlights are pinned to your profile, so all the hard work you put into your Stories doesn’t disappear after 24 hours.**\n \nYou can organize Stories into Highlights by: \n\n* **Theme**: Highlight interesting topics that show visitors what your brand is all about.\n* **Sponsors and speakers**: Share short videos from the event.\n* **Attendee engagement**: Showcase interesting polls, Q&A sessions, or snippets from virtual networking sessions\n* **Audience demographics**: Segment stories by the target audience—small business owners, C-level executives, etc.\n* **Content type**: Group story highlights by keynote speeches, workshops, panel discussions, and networking sessions.\n\n### 4. Conduct a post-event survey\n\nWant to make sure your next event is even better? Simplify your event planning by asking attendees for feedback.\n\nUse polls to gather their thoughts and opinions.\n\nFor example, post polls on LinkedIn or in Instagram Stories, inviting viewers to rate satisfaction with the event, the speakers, and the activities.\n\nYou can also ask open-ended questions like \"What did you like the most about the event?\" or \"What can we improve next time?\" Use [webinar survey tools](https://livestorm.co/blog/host-webinar-polls-surveys) like SurveyMonkey to gather more in-depth feedback and make data-driven decisions for future events.\n\n### 5. Create on-demand videos to replay and share\n\nBy making events available on demand, you can reach people who may have had tricky time zone differences or schedule conflicts.\n\nShare event recordings to your email list and embed it on your website.",{"id":10787,"__typename":833,"image":10788},"EL3fpUR5QlqZLHCrEGCtrg",{"id":10789,"alt":10790,"height":10791,"url":10792,"width":2198},"46615773","Create short clips or videos from your event replay",563,"https://livestorm.imgix.net/1127/1652702854-shutterstock_715100194-1.jpg",{"id":10794,"__typename":811,"text":10795},"SweYfk3yRiyo9UBezJCE_g","**Repurpose your video into quick short-form videos and share them with your audience on social media.**\n\nWant to turn the recording into a lead magnet? Gate the full event to capture leads when people sign up to view.\n\n**Pro tip**: Livestorm can automatically record your events and track [virtual event metrics](https://livestorm.co/blog/virtual-event-success-metrics) like replay views, average duration, and sessions.\n\n### 6. Use social media to continue the conversation\n\nAfter a successful virtual event, giving your attendees a place to continue the conversation is always a good [webinar marketing](https://livestorm.co/blog/webinar-marketing-planning) idea. \n\nLet your audience know they can post their takeaways or critiques in an open forum, like a LinkedIn or Facebook group, to dive deeper into their insights.",{"id":10797,"__typename":833,"image":10798},"M6rCztEmQzujtuc2wVyiUQ",{"id":10799,"alt":10800,"height":1566,"url":10801,"width":10802},"10596852","woman using her smartphone","https://livestorm.imgix.net/1127/1616059675-our-complete-guide-to-social-media-event-marketing.jpg",3264,{"id":10804,"__typename":811,"text":10805},"Pfsyg_DdSmavJZSrkWlasw","You can also use social media listening tools to gauge what people are saying about your event outside the group. \n\nMake sure you’re open to all types of feedback to ensure you foster an open conversation.\n\n### 7. Turn event highlights into memes or GIFs\n\nWant to make your virtual event more relatable and shareable? Turn funny or memorable moments into memes and GIFs that resonate with your audience.\n\nFor example, if you had a speaker who made a particularly witty comment, you could turn it into a meme with an appropriate caption.\n\n**Or if you had a moment where all attendees were in sync, you can turn it into a GIF with a caption like \"When you're all on the same page.\"** \n\nBy making your content more shareable, you increase the chances of it being seen by more people and spreading your message.",{"id":10807,"__typename":811,"text":10808},"NICDUnPXRiiZLz1lsyHbGQ","## Which social channels work best for event marketing?\n\nWith so many social media channels out there to choose from, it can be tough to take advantage of them all. If time, budget, or other constraints force you to limit your efforts, consider which platform is the best for your brand identity.\n\n### LinkedIn: If you manage a B2B brand\n\nLinkedIn is the primary platform for working professionals. So if you’re trying to garner the interest of other businesses, LinkedIn should be a core part of your [B2B event marketing strategy](https://livestorm.co/blog/b2b-event-marketing).\n\nKeep in mind that you may reach a smaller audience on LinkedIn than you would on some other channels. However, that smaller audience is much more targeted, making it more likely to have a genuine interest in what you have to say.\n\n### SlideShare: If you like to show your work\n\nSlideShare is a public platform that allows users to share presentations, infographics, videos, documents, and more. If your work is rather difficult to explain without some visual aides, this is the platform for you.\n\nLike LinkedIn, SlideShare’s user base consists primarily of SMBs and larger B2B businesses. Therefore, it's ideal for [B2B marketing strategies](https://livestorm.co/blog/b2b-marketing-strategies) that prioritize educational content discussing niche skills and approaches.\n\n### Instagram: If you’re one of the cool kids\n\nIf your brand primarily targets millennials, Gen Z, or both, Instagram should be your top pick. The platform’s latest statistics confirm that its largest advertising audience is adults aged 25-34, followed closely by the 18-24 year old age group.\n\nJust remember, if you choose to focus your efforts on the ‘gram, you’ll have to produce high-quality images and video content to be successful with social media event marketing.\n\n### X: If you’re one of the wise guys\n\nBy “wise”, we don’t mean wise in the traditional sense. Rather, we mean brands with a smart, witty, and perhaps even snarky personality. A brand that has its finger on the pulse of what’s happening right at this moment, and isn’t afraid to react to it.\n\nPoliticians, socially-motivated companies, software companies, and some food brands have managed to run great campaigns with smart social media content primarily through X. It’s not for everyone, but if you’re agile, reactive, and fearless, it might be for you.\n\n### Facebook: If you could only choose one\n\nIf you asked most marketing experts which platform they’d go with if they could only choose one, they’d probably select Facebook. The reason? More than 3 billion people around the world use Facebook, which is about a third of the world’s population.\n\nIn the U.S., this popular social platform boasts about 250 million members (or about 75% of America's population). With numbers like those, pretty much any marketing campaign is bound to achieve some success.",{"id":10810,"__typename":833,"image":10811},"ZipL0NvDSm6-gDE7jlNPAw",{"id":10812,"alt":10813,"height":10814,"url":10815,"width":10816},"17115950","facebook home page sign in",2144,"https://livestorm.imgix.net/1127/1623061047-8-reasons-why-brands-should-use-facebook-live.jpg",3237,{"id":10818,"__typename":811,"text":10819},"KUGPAkTsTHq5gmtxeh5X9w","## Which social media metrics should you measure?\n\n### Engagement metrics\n\n#### Sharing metrics\n\nSharing metrics measure the relationship between shares per post, impressions, and reach.\n\nThere are plenty of ways to measure sharing depending on which social media platform you’re using. Whether it's Facebook, Instagram or others ask yourself these questions:\n\n* How many people shared the post announcing the event?\n* How many people shared the link to the live broadcast?\n* How many people shared the link to the replay after the event?\n\nDivide the number of shares (before, after, or during) by your impressions or reach. This will give you the rate of impressions that actually engaged with the event through sharing. You can apply this simple equation to many [sharing and engagement metrics](https://blog.hootsuite.com/social-media-metrics/).\n\nAs you learn about your event’s sharing metrics, be sure to pay attention to whether the numbers changed before, during, and after your event. For instance, if your announcement post has a much higher percentage of shares compared to the post-broadcast link, you may want to consider the effectiveness of the event itself.\n\nOr, if your initial announcement didn’t generate a significant number of shares but the replay did, it suggests that the event is effective but the way you promoted it probably wasn’t.\n\n#### Engagement rate\n\nLikes, clicks, comments, and favorites are all types of engagement. Measure your engagement rate by dividing approval actions by impressions, reach, or followers to understand how your content is performing.\n\nCompare this engagement metric to content about your other events or to different content about the same event. For example, you may notice that giveaways that promote online events have very high engagement rates, but event announcements are lacking.\n\nThis may point to problems with the event topic itself, or maybe it means the giveaway was valuable to a wider audience than would realistically attend one of your events—or that you should always do giveaways in conjunction with event announcements.",{"id":10821,"__typename":833,"image":10822},"Ok1DP3vnRD-cod0WWFhbjg",{"id":8131,"alt":8132,"height":8133,"url":8134,"width":838},{"id":10824,"__typename":811,"text":10825},"RNGNcUjTSem4rTRMkopYUQ","### Awareness metrics\n\n#### Audience growth rate\n\nThis awareness metric measures how quickly your social media following is increasing. It’s easy to look at your number of followers and see that you’ve gained them steadily, but it’s better to measure how quickly you’ve gained them and see if growth correlates with events.\n\nThis is imperative for event managers because they can measure audience growth rate in relation to events, like right before or after a broadcast. Measure how many new followers you’ve gained over a certain period of time, then divide that number by your total number of followers to get your growth rate.\n\n#### Impressions\n\nImpressions are the number of times that a post appears to a user. Impressions should always be compared to engagement metrics in order to understand the effectiveness of your online marketing.\n\nFor example, low impressions and low engagement suggest that you may need to work on increasing your reach. Low impressions and high engagement suggest that your event is interesting and worthwhile, but you probably need to get the event in front of more people.\n\n#### Reach\n\nAlthough impressions and reach are often used in tandem, it’s important to remember that they're different. Reach measures the number of potential individual viewers on a post. If a follower shares your event, your reach increases by the number of their followers who could potentially see the post.\n\nTo increase social media reach, you either need to increase the size of your audience, create content that your followers are going to share with their friends, or invest some advertising dollars in promoting your event.\n\n#### Social share of voice\n\nSocial share of voice measures how often your brand is mentioned compared to your competitors. Essentially, it’s how often you’re talked about compared to others in your industry.\n\nSocial share of voice is important for event managers because it gives insight into the visibility and awareness of your brand and event. If your social share of voice is relatively low, it means that your brand and related events aren’t generating much buzz.",{"id":10827,"__typename":833,"image":10828},"VAHBbrT3SiGWO38-1J1lOw",{"id":10829,"alt":10830,"height":10831,"url":10832,"width":10833},"10092388","man writing on a graph paper",4069,"https://livestorm.imgix.net/1127/1615307901-pexels-lukas-590022.jpg",6144,{"id":10835,"__typename":811,"text":10836},"FuHjK4ELRoafUz1YLpNjLQ","If this is the case, you need to rethink your event and promotional strategies. It’s also helpful to look at this metric for competitors and similar brands or events.\n\n### Conversion metrics\n\nConversion metrics are measurements of how effective your social media events are in comparison to engagement and awareness. These metrics are the bread and butter of digital strategy and you should be tracking them.\n\n#### Conversion rate\n\nConversion rate is the number of users who take action after engaging with a social media post. For event managers, the most relevant example is registration. How many people signed up for your broadcast after sharing, liking, commenting, or simply viewing a post?\n\nIf you have a lot of engagement and awareness, but very few conversions, it could signal that there are issues with your event registration page. Or it could be that there is a mismatch between your social posts and what people actually encounter on your registration page.\n\nKeep in mind that the more worthwhile and interesting your posts are, the more likely users are to convert that action into registration, attendance, and shares.\n\n#### Click-through rate\n\nThis metric refers to the rate at which users click on a link in a post, specifically to other content like your website or event registration page.\n\nA low click-through rate suggests that your social posts promoting events aren’t particularly effective or engaging. When people see them in their social feeds, they simply aren’t interested enough to click.\n\nTwo simple ways to improve your click-through rate (CTR) are:\n\n* Craft your social posts so that they more effectively highlight the benefits of the event and the pain points they help solve.\n* If you’re using paid advertising to promote your event, make sure you're targeting the right audience. A low CTR indicates you’re targeting people who aren’t really interested in what you’re offering.\n\n#### Bounce rate\n\nBounce rate is the percentage of users who click on a link, visit a single page, and then leave. If 100 people land on your event page, but only 20 register (which would take them to another page), your bounce rate is 80%.\n\nBounce rate is especially important because it directly relates to conversion rate. You’ve already achieved the click-through, and your goal is to turn the click into a conversion. If your bounce rate is high, it could mean that your post doesn’t accurately reflect the event you’re linking to, or even just that your registration page is too confusing or displeasing to use.",{"id":10838,"__typename":833,"image":10839},"P5tj_UM0SY6FuzvA_tCcXg",{"id":10840,"alt":10841,"height":10802,"url":10842,"width":10843},"19063034","video engagement metrics","https://livestorm.imgix.net/1127/1625578300-pexels-lukas-669610-1.jpg",4928,{"id":10845,"__typename":811,"text":10846},"R6q10M4WRg2AEWlM-30K9w","## **Amplify your virtual event** with social media\n\nMaximize the impact of your virtual event by using social media to promote it at every stage.\n\nPlan posts to generate buzz before the event, engage attendees during sessions, and keep the conversation going afterward.\n\n**Make sure your event platform sligns with your social media strategy.**\n\nFor example, you could capture the results of live polls or Q&As from the evnet to post online. You can also use built-in recording and transcription features to create on-demand content when the event is over.\n\nLivestorm is a complete solution for hosting large events or webinars, capturing leads using integrations with your existing CRM, and helping you track event analytics to inform future events.\n\nUse Livestorm to maximize the ROI of your webinar marketing efforts and make every virtual event a success.",{"__typename":814,"id":10848,"title":10727,"text":10728,"cta":255,"link":6165},"VeYtPuNpSuKpqwxHDcfn6w",{"id":10850,"__typename":811,"text":10851},"C0EZF5h5S7uWBEepm-UEng","## **Frequently asked questions** about social media event promotion\n\n### **When should I use LinkedIn to promote my event on social media?**\n\nYou should use LinkedIn to promote your event on social media if you’re a B2B brand targeting working professionals. You’re likely to reach a smaller audience on LinkedIn, as opposed to Facebook or Instagram, but that smaller audience is easier to target and more likely to be interested in your event.\n\n### **When should I use Instagram to promote my event on social media?**\n\nUse Instagram to promote your event on social media if your brand primarily targets millennials, women, or both. This is because global Instagram users aged 16-24, and women, in particular, prefer Instagram over any other platform. To promote successfully on Instagram, make sure you’re posting high-quality images and videos.\n\n### **When should I use Facebook to promote my event on social media?**\n\nUse Facebook to promote your event on social media if you’re targeting a general audience. Facebook has approximately 2.96 billion users across all age groups, meaning any marketing campaign can see success on the platform based on users alone.\n\n### **When should I use Twitter to promote my event on social media?**\n\nYou should use Twitter to promote your event on social media if your brand has a pulse on what’s happening right now and you’re not afraid to react to it. Tech industry giants, socially motivated companies, and food brands have managed to use Twitter exclusively to run great, agile campaigns.\n\n### **Which social media is most widely used for event promotions?**\n\nThe most widely used social media platforms for event promotions are Facebook, Instagram, Twitter, and LinkedIn. You may find that one platform works better, depending on your target audience. So if you’re targeting a younger demographic, then Instagram may be the best option, or if you’re targeting working professionals, then LinkedIn would be the ideal platform to promote your event. \n\n### **How can social media be used to promote an event?**\n\nSocial media can be used to promote an event in several ways. You can post engaging content leading up to the event, create a hashtag for your event, and use targeted ads to reach more people with your message. Additionally, you can use social listening tools to monitor conversations about the event and create a dedicated event page that can be shared across all your channels.\n\n### **What are the advantages of using social media for event promotion?**\n\nThe advantages of using social media for event promotion include:\n\n* Target specific demographics based on their interests, behaviors, and location.\n* Boost engagement with interactive elements such as polls, Q&A, and live video.\n* Answer questions and address concerns in real-time.\n* Create a community around your event.\n* Track the success of event promotion campaigns.",{"id":10853,"alt":10854,"height":897,"url":10855,"width":899},"BND5ymC_SPil2GNF220k2w","social media event promotion","https://livestorm.imgix.net/1127/1702418171-social-media-event-promotion.jpg",[10857,10892],{"id":10858,"_firstPublishedAt":10859,"blogPostCategory":10860,"content":10862,"coverImage":10882,"coverWithImgix":10885,"slug":10889,"subtitle":10890,"title":10891},"1524752","2019-09-20T15:32:00+02:00",[10861],{"id":766,"name":674,"slug":675},[10863,10866,10867,10870,10871,10874,10875,10878,10879],{"__typename":811,"id":10864,"text":10865},"1524735","**Facebook Live has been around since 2016. Although many companies have made social video a bigger part of their marketing plans, some are still hesitant to use this powerful feature.**\n\nPerhaps that’s understandable. Many brands still don't feel comfortable fitting social media into their marketing strategy. This is especially true for videos on social media.\n\nBut Facebook and video-centered social media platforms are among the largest social networks in the world, growing rapidly year on year. Meta products (Facebook, YouTube, and Instagram), Twitch, and Tiktok continue to give you chances to talk to consumers and build brand awareness through video in real-time.\n\n\n## What are **Facebook** and **Instagram Live**?\n\n**Facebook Live is a feature that allows Facebook users to broadcast live video content.** Users can record themselves or a virtual event they’re attending, while watchers can chat with them live.\n\nLearning how to use Facebook Live or how to join a [live event](https://livestorm.co/use-cases/live-events) on Facebook is quite a straightforward process. Users can go live on Facebook using the mobile app by clicking on the “live” button.” To go live from their computers, they’ll need to use a streaming service as a third party, also referred to as an encoder. \n\nUsers can join a live event on Facebook by clicking on the three dots, then “more,” and clicking on the live event they wish to watch at the bottom of the list.\n\nUsing Facebook Live for brands is a great way to connect in real-time with your community and share long-form valuable content.\n\n**Instagram Live has the same function but is hosted on Instagram instead of Facebook.** To go live on Instagram, you should open the mobile app, go to the (+) sign at the top right, and click on “live video.” \n\n\n## Why Facebook and Instagram Live** could be right for your brand**\n\nModern users prefer video over images and text as a way of consuming content. **In fact, the algorithms of platforms like Instagram and Facebook promote video content to reach a wider audience using images rather than text.**\n\nWhen Instagram and Facebook Live are properly included in your marketing strategy, they can help your users connect with your brand on a different level. Here’s why:\n\n\n\n* Allows users to ask questions directly to someone from your company instead of reaching out to bots\n* Humanizes your brand with live videos\n* Helps you engage with your community in a one-to-many format that feels like a one-one touchpoint\n* Uses them to launch a new feature and do a live representation of how it works",{"__typename":833},{"__typename":811,"id":10868,"text":10869},"1524736","## 15 Instagram and Facebook Live Tips \n\nFacebook was one of the first social media platforms to add a live option to its videos in 2016. But since then, **being able to share live video has become the standard across most social media apps**, including Instagram, YouTube, Snapchat, and TikTok.\n\nWe’ve compiled nine tips to help your brand win in those real-time interactions. \n\n\n### **1. Use them to build extra buzz around events**\n\nYou’re probably already doing [social media event marketing](https://livestorm.co/blog/guide-social-media-event-marketing) as part of your strategy, whether it’s for webinars, meetups, workshops, or presentations. As viewers respond and engage to your live social videos the event shows up on more users' timelines and news feeds, allowing you to increase your reach.\n\n**If you’re hosting a live event on Facebook or Instagram, make sure the topic is relevant to the platform’s users.** For example, a B2B webinar on how SaaS companies can increase profit margins probably won’t get much reach on Instagram, but might work on Facebook because of the different user demographics.\n\nFacebook groups are also a great way to reach niche audiences that might be interested in your content. The process of how to go live in a Facebook group is quite simple; go to the Facebook group, click on “write something” and then on “live video.”\n\nFor more on this topic check out our [social media event promotion guide](https://livestorm.co/resources/guides/social-media-event-promotion)!",{"__typename":833},{"__typename":811,"id":10872,"text":10873},"122948784","### **2. You don’t need to make a big investment**\n\n**Facebook and Instagram are free! And depending on the equipment you have around you, using Facebook or Instagram Live may not cost you an extra penny.**\n\nHowever, given the power live videos can have for connecting with your audience, looking professional might require you to invest in a [decent camera](https://livestorm.co/blog/top-6-video-conferencing-cameras) or upgrade your internet bandwidth. Those changes will allow you to produce video content of any kind. \n\nWhile the magic of Instagram and Facebook Live for brands is that you don’t need to spend too much time preparing for it, in a world ruled by video, users no longer accept visual content that doesn't meet minimum quality standards—such as having good audio and video quality.\n\n\n### **3. Interact with your audience in their space**\n\nIf you were placing a billboard for your new ice cream shop in Ontario, you wouldn’t go to Vancouver to set it up, you’d place it somewhere near the shop. **Facebook and Instagram Live streaming lets you take your message to where potential customers are already hanging out.**\n\nThat way, you’re giving users the chance to discover your brand in their commonly visited environment while leveraging their online communities to find more prospects and deliver engaging content.",{"__typename":823},{"__typename":811,"id":10876,"text":10877},"1524738","\n### **4. Engage your users _live_**\n\nThere’s video, and then there’s _live_ video. \n\n**Since live videos allow two-way communication, they spark conversations.** That’s why engagement in live videos is usually higher than in regularly uploaded content. Learn more about building an [engagement funnel](https://livestorm.co/blog/engagement-funnel) in this article.\n\nAlso, Meta reported that people watch Facebook Live videos 3x longer on average than other videos. That means your audience can pay close attention to your content if they find it interesting and can feel listened to and included, which increases other [social media metrics](https://livestorm.co/blog/essential-social-media-metrics-event) like engagement.\n\n\n### **5. Gather immediate feedback** \n\nComments, views, likes, and questions are to live streams; what laughs are to stand-up comedians—an immediate response. **One nice aspect of Facebook and Instagram Live for brands is the ability to talk with viewers in real-time.** Like some sort of inexpensive focus group. Try these tips to increase interactivity and engagement, and gather substantial feedback: \n\n\n\n* Schedule the live stream beforehand and let users sign up and get reminded\n* Make sure your Facebook Live settings are properly set\n* Make use of each app's features like polls, previously asked questions, and questionnaires\n* Pin comments to drive the conversation\n\nBrands with a large social media following could use live videos to test out new features in the beta version, build excitement, gather feedback, and improve the product.\n\n\n### **6. Go live on different pages and platforms at the same time**\n\nYou can reach niche audiences with Facebook Live broadcasting to different pages or groups. **The great thing about Facebook is you can stream videos on different Facebook pages at the same time by using the cross-posting option, and then selecting the pages you want to go live on.**\n\nAlso, you can go live on Instagram, Facebook, and even YouTube at the same time without duplicating your efforts. You can even share Zoom to Facebook Live. \n\n\n### **7. Don’t confuse “live” with “one time only”**\n\nThe most interesting and exciting aspect of Facebook and Instagram Live for brands is the fact that it’s, well, _live_. But that doesn’t mean it dies once you turn your camera off. \n\n**Every Facebook or Instagram live stream is saved as a video to your profile (unless you want to remove it, of course), and then you can easily save it to your camera roll, edit it, and repurpose it.**\n\nThis is useful, especially for marketers who worry that they are producing content for a limited time only. \n\nThe great thing about saving these videos is that even if the live video wasn’t the smooth and polished success you were hoping for, the raw footage can still be useful. Simply break it up into chunks to use in your stories or blog posts, and create quotable chunks to use in your timelines.\n\n\n### **8. Humanize your brand**\n\nPeople connect with humans more than they do with brands, not least because we’re more inclined to trust the opinion of someone relatable or aspirational. That’s why influencer marketing has grown exponentially. \n\nThe good thing about social media is that marketers no longer need to pay millions in billboards and print ads to test out campaigns. They can just come up with [social media promotion ideas](https://livestorm.co/blog/social-media-promotion-events) and run them, immediately. \n\nWith social media, you can test as much as you want, and show the people behind the brand as part of your marketing strategy. **Live videos are a great way to connect your users to the people who work in your company and make the products that they love.**\n\nHere are a few video formats that are great for connecting your users to the people behind your brand:\n\n\n\n* Live Q&A videos to talk directly to customers\n* Quick reaction videos about industry news\n* Behind-the-scenes sneak peeks to show viewers inside the business.\n\nYou don’t need them to follow a perfectly written script. A more natural presentation will only humanize your brand. \n\n\n### **9. Schedule your live broadcast with time**\n\nBoth Instagram and Facebook allow you to either create events or remind users who signed up. Doing so increases your chances of having a larger audience and gets the mouth-to-mouth started. \n\n**With Facebook, you can schedule an event and invite people to RSVP. They’ll be reminded in the way they choose to be notified. On Instagram, you’ll need to use the reminder sticker and share it on your Instagram stories.**\n\nIn both cases, you’ll need to direct people to your profile (or page) and start the live video on time. \n\n\n### **10. Test before going live on Facebook or Instagram** \n\nIf you’ve never used these functionalities, you should test both Instagram and Facebook Live before your event. This will help you get familiar with the features of each app, as well as allow you to test your camera, microphone, and room setting. \n\nThis tip also applies if you’ve already done live streams, but haven’t in a while, or just bought new equipment. Facebook and Instagram have regular updates and the buttons usually change their placement. If you have a new camera or microphone, you should also run a test drive to ensure it works smoothly. \n\n**A good way to test these functions is by opening a new account that has zero followers.** It will allow you to go live, talk, move around, and adjust your video equipment without anyone watching.\n\n\n### **11. Get a tripod or gimbal stabilizer** \n\nWe recommend getting a tripod or a gimbal stabilizer if you’re going to be moving while live streaming. It will enhance the quality of your video. **However, it’s not necessary to buy expensive equipment. You can set your camera or phone over some books, boxes, or a laptop stand.** The goal is to record yourself in a still frame to provide better video quality. \n\nIf you can, borrow someone else's phone to read comments and interact with your audience without needing to get close to the camera to respond. ",{"__typename":833},{"__typename":811,"id":10880,"text":10881},"1524739","### **12. Follow Instagram and Facebook policies to avoid penalties**\n\nInstagram and Facebook have strong community guidelines, which means you can’t: \n\n\n\n* Commit plagiarism\n* Be disrespectful against attendants or other groups like minorities\n* Promote hate speech. \n\n**Violating these guidelines can end in account suspension. Facebook and Instagram are great tools to increase your [marketing conversions](https://livestorm.co/webinar-glossary/marketing-conversion). You don’t want to put your account at risk.** That’s why you should make sure you’re aware of and follow community guidelines in your live videos and posts.\n\n\n### **13. Keep live videos short and straight to the point**\n\nOur attention span has been drastically reduced over the past few years. A**sking someone to give you a few minutes of their time is already quite challenging.** Your content needs to be worth it to ask your followers for an hour of their attention.\n\nTo ensure your live videos are short and relevant, you can: \n\n\n\n* **Set a duration beforehand.** That way you’ll stick to it and your followers will know exactly for how much time they’ll be watching you.\n* **Define a topic.** Don’t go live for the sake of going live. Set up a conversation topic, and stick to it if possible. \n* **Read the room.** If your followers start to disengage, wrap up, and log off. \n\n\n### **14. Repeat yourself several times**\n\nLive videos are like radio shows. You might have followers that are waiting for your stream and are connected from the beginning, but you might have others that randomly saw it and hopped in. \n\n**You need to make sure everyone has the right context when they join.** To do so, you can pin a comment that explains the topic, who you are, and what you’re talking about.\n\nAnother good way to keep everyone updated is by saying out loud every few minutes: \n\n\n\n* Who you and your guest (if any) are\n* What you’re discussing\n* The call to action, i.e., “we’re asking users to share their experience with X.”\n\n\n### **15. Charge your devices**\n\nMake sure your camera, phone, microphone, light ring, or whatever you’re using to stream has enough power to stay on during the event. It’s even better if you can have them connected to a power source while broadcasting. \n\nThe risk of running out of power isn’t that you’re going to look unprofessional or disorganized. These small technical issues happen all the time. **The issue is that whenever you distract yourself or pause to find your charger, you give your audience perfect timing for them to disengage and leave your stream.**\n\nThese fifteen reasons on how Facebook and Instagram Live can be useful for your business might have sparked your creativity. But live streams aren’t the only way to make an easy and affordable video that converts; you can also try webinars. How do you know which to use?\n\n\n## **Frequently asked questions** about Facebook Live for brands\n\n\n### Is Facebook Live good for marketing?\n\n\nFacebook Live is great for marketing. **It allows you to reach out to more users, connect on a personal level with your audience, and share valuable content that might lead to attendees recommending your brand to others.** Plus, it’s inexpensive and relatively fast to produce. \n\n\n### How does Facebook Live work for businesses? \n\n**Businesses can use Facebook Live to connect with their customers**. They can make: \n\n\n\n* Broadcasts to create brand awareness \n* Present new features and products\n* Hop on internet trends \n* Have an informal Q&A with users\n* Connect with other industry experts\n\n\n### Can you sell on Facebook Live? \n\n**Yes, you can use Facebook Live for sales the same way you’d do it on a webinar**. The difference is that if you want the content to be gated or you want to ensure a high conversion rate, Facebook Live isn’t your best option. A webinar tool may be better instead. \n\n\n### What are the limitations of Facebook Live?\n\n**Facebook Live has some drawbacks that may cause your experience to be limited.** Some main drawbacks are: \n\n\n\n* Facing technical issues might cause viewers to abandon your broadcast\n* Facebook policies might censor your content\n* Everyone can join and become a heckler ",{"id":10883,"alt":36,"height":2774,"url":10884,"width":2776},"6183575","https://livestorm.imgix.net/1127/1610636598-blogcover.png",{"id":10886,"alt":10887,"height":10814,"url":10888,"width":10816},"13328633","facebook on a laptop","https://livestorm.imgix.net/1127/1618494144-8-reasons-why-brands-should-use-facebook-live.jpg","8-reasons-why-brands-should-use-facebook-live","If you’re wondering how to use Facebook Live for brands and how to choose between throwing one or a webinar, click to find out.","How to Use Instagram and Facebook Live for Brands? A Marketer's Guide",{"id":10893,"_firstPublishedAt":10894,"blogPostCategory":10895,"content":10897,"coverImage":36,"coverWithImgix":10917,"slug":10923,"subtitle":10924,"title":10925},"46604965","2021-07-06T15:55:16+02:00",[10896],{"id":766,"name":674,"slug":675},[10898,10901,10902,10905,10906,10909,10910,10913,10914],{"__typename":811,"id":10899,"text":10900},"46604960","The traditional marketing funnel is a useful concept, but it can be limiting as it focuses on talking to prospects instead of engaging with them. This one-way approach doesn't align with the personalization of the internet landscape. A shift to an engagement funnel is necessary for a more dynamic and personalized interaction with customers and will help you [promote events on social media](https://livestorm.co/resources/guides/social-media-event-promotion).\n\n\n## What is an engagement funnel?\n\nThink of an engagement funnel as a methodology where your audience becomes customers by engaging with your brand. \n\nNow more than ever, it’s easy for brands to communicate, connect, and engage with their customers. **The brands that thrive will know how to authentically interact with their audience at each stage of the buying journey.**\n\nCalling it an engagement funnel rather than a marketing funnel accounts for the ever-changing ways customers and brands interact with each other. Instead of pushing customers down the marketing funnel and hoping they’ll eventually purchase, successful brands lead customers by the hand, engaging with them at each step along the way. \n\n\n## Engagement funnel vs. classic marketing funnel\n\nWhen comparing the engagement funnel to the classic marketing funnel, the difference isn’t so much in the structure or stages of the funnel but how customers and brands interact at each stage. \n\nWhile the traditional marketing funnel works in theory, it doesn’t account for how digital engagement impacts marketing a product today. The reality is that customers expect brands to behave differently than they did 20 years ago. Customers want brands to actively interact with them, answering questions, providing support, and being genuinely helpful. \n\nThat’s why it’s more important than ever to harness the tools available to turn engagement — not _just_ marketing — into conversions. By focusing on creating an engagement funnel, you’ll reach more potential customers and get more conversions.\n\nThe structure of your engagement funnel doesn’t necessarily need to be different than the traditional marketing funnel. It can still contain the conventional stages:\n\n\n\n* Awareness\n* Discovery\n* Engagement\n* Consideration\n* Purchase\n* Retention\n\nWhat needs to change is how your brand interacts with people at each stage of the funnel. You need to use strategies, tools, and platforms that promote engagement rather than one-way conversations. Whereas before, the education stage might have only included sending prospects whitepapers or case studies, now it might also involve inviting them to webinars or doing Q&As on social media like [Facebook Live](https://livestorm.co/blog/8-reasons-why-brands-should-use-facebook-live). \n\n\n",{"__typename":833},{"__typename":811,"id":10903,"text":10904},"46604962","### The power of video engagement\n\nWhen it comes to engagement, few things are more powerful than video. \n\nAccording to Wyzowl’s 2021 Video Marketing Report, 94% of video marketers say video has helped increase user understanding of their product or service, and 83% say video has helped increase the average time their visitors spend on a page.\n\nVideo leads to more conversions because it gives audiences a chance to see what companies are all about. Whether in the form of [virtual events](https://livestorm.co/virtual-event-software) or product demos posted to social media, video allows customers to form deeper connections with brands, translating into more loyalty and sales. \n\n\n## How to build your engagement funnel\n\nNow that you know the _why_ behind engagement funnels, let’s talk about how to build one. \n\n\n### Awareness\n\nAt this stage, your goal is to make potential customers aware of your brand. You've likely already tried [social media event marketing](https://livestorm.co/blog/guide-social-media-event-marketing) but this will help you go further.\n\nVideo can be particularly helpful in generating awareness for your brand. Because videos keep people on social media platforms longer than other types of content, they tend to be given more exposure. \n\nSo, for example, say you recorded a video interview with a prominent influencer in your industry. If you post that video on social media and tag the influencer, there’s a good chance that people who follow that influencer will see the video. \n\nOr, if you posted the same video to YouTube, the YouTube recommendation engine will likely recommend the video to those who have watched similar videos. \n\nWhen people interact with the video, respond to their comments! The more engagement the video has, the more the various algorithms will prop it up. \n\n\n",{"__typename":2560},{"__typename":811,"id":10907,"text":10908},"146509289","### Discovery \n\nOnce prospects have become aware of your brand’s existence, it’s time to help them discover more about what you offer. \n\nYour goal is to start showing up everywhere your prospects are. This means utilizing multiple marketing channels and strategies so that your prospects are repeatedly exposed to your brand. \n\nYou should maintain an active presence on social media, posting a variety of content types. Don't forget to check your [social media event metrics](https://livestorm.co/blog/essential-social-media-metrics-event) to measure your progress. Depending on the platform you’re using, you can create retargeting ads that will be shown to those who watched the initial video. \n\nSEO is also an essential strategy in the discovery stage. By creating optimized content on your site, you can attract organic search traffic for the relevant top-of-the-funnel keywords. One particularly effective SEO strategy is to put relevant videos within text-based content, such as blog posts. This keeps visitors on the page longer, which is a signal to Google that the content is both relevant and valuable. \n\nPPC ads are also effective at the discovery stage. You can use them to target essential search terms on Google, retarget those who have visited your website, and get brand exposure on specific sites frequented by your target audience. \n\n\n### Engagement\n\nAt this stage, you begin to engage with customers on a much deeper level than in the previous two stages. Engagement in previous stages most likely looked like mainly responding to comments on social media or blog posts. Because the content itself was not extremely in-depth, the engagement isn’t either. \n\nHowever, customers who have made it to this point are willing to give more of their time and attention to what you have to offer. You can provide them with more in-depth content that addresses their questions, helps solve their problems, and demonstrates your expertise.\n\nThis may take the form of a [live webinar](https://livestorm.co/webinar-glossary/live-webinar) where you directly interact with those in attendance. You could also provide prospects with long-form blog posts or whitepapers that cover more technical subjects. Or you could host a livestream where people can ask you anything they want. \n\nAt this stage, you need to be willing to invest significantly more time in direct engagement with prospects. Yes, doing a live webinar takes more time and effort than posting on social media, but it’s also a really effective way to help prospects take the next step in the buying journey. \n\n\n### Consideration \n\nAt this point, prospects are actively considering who to purchase from. They’ve probably narrowed it down to a few companies, including yours. Now is the time to show them why you’re better than the competition. \n\nOnline events are really effective at this stage and can go a long way in helping differentiate you from the competition. [Promote your online event](https://livestorm.co/blog/social-media-promotion-events) or webinar to a wide audience to gather more leads.\n\nEngagement is especially important at this stage. If you can connect more effectively and authentically than your competitors, you stand a good chance of winning a prospect. \n\n",{"__typename":833},{"__typename":811,"id":10911,"text":10912},"146509314","### Purchase\nYou have successfully converted a prospect into a customer. Congratulations! But you’re not done yet. The purchase experience has a significant effect on whether the customer stays with you for the long term.\n\nYou want to do everything you can to make the entire purchase process as smooth as possible. Every step should be clear, and it should be easy for customers to find answers to their questions. Offering a live chat support function can be particularly helpful in making sure a person completes their purchase. If they have a question or objection and can’t find the answer, they might not pull the trigger. Live chat goes a long way toward preventing this from happening.\n\n",{"__typename":2418},{"__typename":811,"id":10915,"text":10916},"46604964","\n### Retention\n\nAs you probably know, it costs a lot more to get a new customer than to keep an existing one. Hence the need for a strong focus on customer retention. \n\nSome effective ways to engage with customers at the retention stage include:\n\n* Create a robust onboarding program that includes [video tutorials](https://livestorm.co/blog/product-demo-video) about how to get started using your product.\n* Build a thorough knowledge base that covers every aspect of how to use your product or service. \n* Host ongoing educational webinars that help customers get the most out of your product.\n* Have a strong customer support team in place who are willing to go the extra mile for customers. \n* Regularly create valuable content (blog posts, videos, podcasts, etc.) that will serve your customers and build loyalty. \n\nThe key to retention is remembering that engagement doesn’t stop after the initial purchase. Rather, it’s an ongoing process throughout the entire customer lifecycle. \n\n\n## Choosing The Right Video Engagement Platform\n\nTo create a powerful engagement funnel, you need a robust [video engagement platform. ](https://livestorm.co/blog/video-engagement-marketing-trend)\n\nYou need a platform that makes it easy to:\n\n\n\n* Create live or [on-demand webinars](https://livestorm.co/blog/how-to-create-and-host-a-webinar)\n* Engage the audience through [polls](https://livestorm.co/blog/host-webinar-polls-surveys)\n* Do Q&A\n* Chat with participants\n* Have guest hosts\n* Utilize screen sharing\n* Create custom registration forms \n* See analytics regarding how attendees participated in the events\n* Automated email reminders leading up to events\n\nOnce you have a robust video engagement platform in place, you can begin creating engaging videos and incorporating them into your engagement funnel. \n\nFor more help on choosing the best platform, read our in-depth guide: [What Is a Video Engagement Platform, and Why Should You Use One?](https://livestorm.co/blog/video-engagement-platform)\n",{"id":10918,"alt":10919,"height":10920,"url":10921,"width":10922},"19062647","Man working on his smartphone and laptop",4092,"https://livestorm.imgix.net/1127/1625577155-building-your-engagement-funnel-from-social-media-to-online-events.jpg",5685,"engagement-funnel","We explore how successful brands use engagement funnels to authentically interact with their audience at each stage of the buying journey. ","Building Your Engagement Funnel: From Social Media to Online Events","Learn how to promote an event on social media. Design an event promotion strategy that targets the right audience, creates buzz, and boosts attendance.",[10928,10960,10963],{"id":10929,"contentData":10930},"LxwhjmCBRt-Fmc69-0VTxA",{"@context":1143,"@type":1144,"mainEntity":10931},[10932,10936,10940,10944,10948,10952,10956],{"@type":1147,"name":10933,"acceptedAnswer":10934},"When should I use LinkedIn to promote my event on social media?",{"@type":1150,"text":10935},"You should use LinkedIn to promote your event on social media if you’re a B2B brand targeting working professionals. You’re likely to reach a smaller audience on LinkedIn, as opposed to Facebook or Instagram, but that smaller audience is easier to target and more likely to be interested in your event.",{"@type":1147,"name":10937,"acceptedAnswer":10938},"When should I use Instagram to promote my event on social media?",{"@type":1150,"text":10939},"Use Instagram to promote your event on social media if your brand primarily targets millennials, women, or both. This is because global Instagram users aged 16-24, and women, in particular, prefer Instagram over any other platform. To promote successfully on Instagram, make sure you’re posting high-quality images and videos.",{"@type":1147,"name":10941,"acceptedAnswer":10942},"When should I use Facebook to promote my event on social media?",{"@type":1150,"text":10943},"Use Facebook to promote your event on social media if you’re targeting a general audience. Facebook has approximately 2.96 billion users across all age groups, meaning any marketing campaign can see success on the platform based on users alone.",{"@type":1147,"name":10945,"acceptedAnswer":10946},"When should I use Twitter to promote my event on social media?",{"@type":1150,"text":10947},"You should use Twitter to promote your event on social media if your brand has a pulse on what’s happening right now and you’re not afraid to react to it. Tech industry giants, socially motivated companies, and food brands have managed to use Twitter exclusively to run great, agile campaigns.",{"@type":1147,"name":10949,"acceptedAnswer":10950},"Which social media is most widely used for event promotions?",{"@type":1150,"text":10951},"The most widely used social media platforms for event promotions are Facebook, Instagram, Twitter, and LinkedIn. You may find that one platform works better, depending on your target audience. So if you’re targeting a younger demographic, then Instagram may be the best option, or if you’re targeting working professionals, then LinkedIn would be the ideal platform to promote your event.",{"@type":1147,"name":10953,"acceptedAnswer":10954},"How can social media be used to promote an event?",{"@type":1150,"text":10955},"Social media can be used to promote an event in several ways. You can post engaging content leading up to the event, create a hashtag for your event, and use targeted ads to reach more people with your message. Additionally, you can use social listening tools to monitor conversations about the event and create a dedicated event page that can be shared across all your channels.",{"@type":1147,"name":10957,"acceptedAnswer":10958},"What are the advantages of using social media for event promotion?",{"@type":1150,"text":10959},"The advantages of using social media for event promotion include:Target specific demographics based on their interests, behaviors, and location.Boost engagement with interactive elements such as polls, Q&A, and live video. Answer questions and address concerns in real-time. Create a community around your event.Track the success of event promotion campaigns.",{"id":10961,"contentData":10962},"MPG5sgUiTz-jxhf_CqVDcQ",{"@context":1167,"@type":1168,"name":4238,"description":4239,"thumbnailUrl":4240,"uploadDate":4241,"duration":4242,"embedUrl":4215,"interactionCount":8374},{"id":10964,"contentData":10965},"fi3MINQAT4yoKp5cqH2yGw",{"@context":1167,"@type":1168,"name":10966,"description":10967,"thumbnailUrl":10968,"uploadDate":10969,"duration":10970,"embedUrl":10782,"interactionCount":10971},"8 ways to repurpose your webinar content","Webinars take time, so don't let them go to waste. Once your webinar is over, keep the momentum going, and recycle the content to make the most out of it, and increase your impact! In this live webinar, experts from Livestorm and Chopcast share their tips and ideas to repurpose your webinar content - Format ideas to repurpose your content - Practical tips to get started and save time - Real examples to take inspiration from ------------ Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/t0_35AOgSZA/default.jpg","2024-04-18T02:53:03Z","PT42M52S","280","21 Expert Tips for Social Media Event Promotion",{"id":10974,"alternativeVersions":10975,"_locales":10978,"_publishedAt":10979,"_updatedAt":10980,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":10981,"blogPostAuthor":10983,"cluster":10985,"content":10994,"coverImage":36,"coverWithImgix":11040,"bottomContentOffer":166,"date":5926,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":11044,"relatedPillarPage":166,"seoDescription":11045,"sidebarContentCard":166,"structuredData":11046,"subtitle":11045,"title":11067,"slug":10977},"BqHbOl-XQBK6AlR21ERoEQ",[10976],{"locale":756,"value":10977},"event-debrief",[756],"2025-03-24T16:48:40+01:00","2025-03-23T16:09:22+01:00",[10982],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":10984,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1189,"bottomContentCardCtaTitle":780,"bottomContentCardText":1190,"bottomContentCardTitle":1191,"displayCustomerLogoSection":493,"headerCtaText":1192,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":10986,"relatedPillarPage":10992,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1219,"title":1220,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1194,"trackName":32,"trackNameFallback":1195,"backgroundImage":10987,"coMarketing":166,"ebook":10988,"image":10989,"resourceType":10990,"shortDescription":1206,"slug":1207,"title":1195},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1198},{"id":1200,"alt":1195,"height":564,"url":1201,"width":551},{"id":1203,"color":1204,"cta":312,"icon":10991,"name":568},{"id":615,"name":616},{"id":1209,"backgroundImage":10993,"shortDescription":1216,"shortTitle":1217,"slug":1218},{"id":1211,"alt":1212,"height":1213,"url":1214,"width":1215},[10995,10998,11001,11004,11007,11010,11013,11016,11019,11022,11025,11028,11031,11034,11037],{"id":10996,"__typename":811,"text":10997},"PRfHUW5RTAuUnJ5fBmmb8w","Was your organization's recent event a wild success? Or could the event production or promotion have been better? An event debrief can answer these questions and many more, helping you measure the outcome.\n\nTo evaluate events effectively, you have to ask the right questions. We've rounded up 15 questions to help guide your post-event meeting agenda, including expert tips from Livestorm's Senior Marketing Partnerships Manager.",{"__typename":5829,"id":10999,"title":5831,"content":11000},"N1X3i3hyQ1Wdj3ju16XGZQ","* A comprehensive event debrief is essential for improving future events and your overall event strategy.\n* Successful debriefs go beyond quantitative data and include qualitative attendee feedback.\n* A reusable event debrief template with key questions to cover can make these meetings more effective.",{"id":11002,"__typename":811,"text":11003},"AF08LFXGQ1yMsuWLGX2OUQ","## What is an event debrief and why should you host one?\n\nAn event debrief is a meeting that takes place shortly after an in-person, virtual, or[ hybrid event](https://livestorm.co/blog/what-is-hybrid-event) ends. It allows stakeholders to recap the event, review what went well, and analyze areas that need improvement.\n\nThis post-event meeting allows event planners, partners, and sponsors to share qualitative feedback and evaluate data. A successful event debrief typically ends with action items to make the next event even better.",{"id":11005,"__typename":833,"image":11006},"Q06RgXnHR76JqxcZcIDtvA",{"id":2886,"alt":2887,"height":1778,"url":2888,"width":2006},{"id":11008,"__typename":811,"text":11009},"TscspMJlRBSmfFXWDYD6Ow","## What to cover during a debrief meeting\n\nEvery debrief meeting should include an analysis of these elements:\n\n\n\n* **Event goals and objectives**: Recap the goals your team set so you can confirm whether you achieved them.\n* **Attendee details and numbers**: Analyze demographics and attendance and compare against expectations.\n* **Event engagement metrics**: Review comments, questions, and chat messages during the event and related to the event promotion.\n* **Return on investment (ROI)**: Calculate the value of the event so you can assess if it was worthwhile and so you can pitch similar events in the future.\n* **Event marketing channels**: Evaluate the channels you used for promotion to identify those most and least worthy of future investments.\n\n\n## 15 Essential event debrief questions to ask\n\nWhen you plan your post-event meeting, include these essential questions in your agenda.\n\n\n### 1. How was the attendee experience?\n\nPauline Mura, Livestorm Senior Marketing Partnerships Manager, recommends focusing on attendee satisfaction. She explains that this approach is essential to understand if you've held a successful event.\n\n\"Looking beyond numbers, think about the feel of the event and the content. Were the attendees happy to be at the event? Were they interested in the content? Did they engage among themselves and with the speakers? I think attendee feedback is the most valuable regarding the event's success.\"",{"id":11011,"__typename":823,"text":11012},"H217h0syScafjbpMWXX_4Q","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Looking beyond numbers, think about the feel of the event and the content. Were the attendees happy to be at the event? Were they interested in the content? Did they engage among themselves and with the speakers? I think attendee feedback is the most valuable regarding the event's success.\u003C/span>\u003C/p>",{"id":11014,"__typename":811,"text":11015},"XdADKXUKQeCILlZadFU7bg","You have a few options to collect feedback from attendees. Send out a post-event survey with specific questions and check for social media posts, community threads, and blog posts about the event.\n\n\n### 2. How can we implement audience feedback for the next event?\n\nTake what you've learned from the audience feedback. Then, work with your event management team to develop actionable steps to implement these insights in your [event marketing strategy](https://livestorm.co/blog/event-marketing-strategies).\n\n\n### 3. Did we meet the event objectives?\n\nThis question is particularly important for events that include co-marketing partners or sponsors. To answer it, reference the key performance indicators (KPIs) you set during event planning. Then, compare them to the event results.\n\nReview event data like:\n\n\n\n* Event attendance\n* Event promotion, including metrics for social media and email campaigns\n* Attendee engagement\n* Conversion rate for special offers\n\nUse Livestorm's [Video Engagement Score Calculator](https://video-engagement.org/score-calculator) to measure attendance and engagement and benchmark the data against other virtual events. You can use this free tool whether or not you use Livestorm's virtual event software to host your event.",{"id":11017,"__typename":1003,"text":11018},"HlNBfa8sS8ucsyUV8J4ZKA","\u003Cp>\u003Ca href=\"https://video-engagement.org/score-calculator\" title=\"Livestorm Video Engagement Score Calculator\">\u003Cimg alt=\"Livestorm's Video Engagement Score calculator\" src=\"https://livestorm.imgix.net/1127/1740747204-livestorm-video-engagement-score.png\" />\u003C/a>\u003C/p>",{"id":11020,"__typename":811,"text":11021},"A7TTgedeTAmo65YjtHN-Gw","### 4. Did event partners meet their objectives?\n\nIf you hosted the event with partner organizations, review their KPIs as well. For example, did they meet their attendee registration goals or their event promotion objectives? Take notes and use your insights when considering another partnership for a future event.\n\n\n### 5. What were the biggest successes of the event?\n\nDiscuss what contributed to event success. For example, did you exceed attendance goals? Was the attendee experience beyond what you had hoped? Did sponsors receive more promotion than expected?\n\n\n### 6. What were the biggest challenges of the event?\n\nIdentify areas for improvement. For example, did you fall short of attendance or sponsorship goals? Did you have technical difficulties during an important virtual session?\n\n\n### 7. How did our spending compare to our budget?\n\nAnalyze your event spending. If you went over budget, where did you overspend and how can you avoid it next time? If you underspent, are there areas that would benefit from a bigger budget next time?\n\n\n### 8. What was the ROI from the event?\n\nTo calculate ROI, divide the net gain by the cost of investment and multiply by 100%. For example, if the event led to 100 new customers at $1000 each and the event cost $10,000 to host, your ROI would be 900%.\n\n\n### 9. How did the event format affect the results?",{"id":11023,"__typename":833,"image":11024},"BGUaflp2RdCE14Kb903RyQ",{"id":5030,"alt":5031,"height":5032,"url":5033,"width":838},{"id":11026,"__typename":811,"text":11027},"X_UbRH_dStyXsBhSqGjLkA","Whether you opted for an in-person, hybrid, or [virtual event](https://livestorm.co/resources/guides/what-is-a-virtual-event), analyze how the format affected the outcome. Should you choose a different format next time?\n\n\n### 10. Did we choose the right technology or venue for the event?\n\nWhether you book a venue space, invest in a [virtual event platform](https://livestorm.co/blog/best-virtual-event-platforms), or both, you need to choose the right setup for your team and audience. If either component created major challenges, you might consider replacing it next time you host a live event.",{"id":11029,"__typename":833,"image":11030},"LaR8bAj0Tx601t27U12lCw",{"id":10436,"alt":10437,"height":10438,"url":10439,"width":9201},{"id":11032,"__typename":811,"text":11033},"ci-igosaRl-JGJNOW1ndxw","### 11. Which marketing channels led to the most registrations?\n\nReview your promotional channels to find the top performers. Did email campaigns, [social media promotion](https://livestorm.co/blog/social-media-event-promotion), your Slack community, or partner marketing drive the most registrations?\n\n\n### 12. How did the results from this event compare to the previous one?\n\nDon't analyze event metrics in isolation. Instead, compare them to similar events you've held in the past. Set benchmarks so you can better understand the outcomes and make the next event better.\n\n\n### 13. What should we continue doing for future events?\n\nReview your event debrief meeting notes and make a short list of successes. These are things to keep doing.\n\n\n### 14. What should we stop doing for future events?\n\nThen, make a list of failures. Plan to stop doing these things or find a workaround.\n\n\n### 15. What should we start doing for future events?\n\nFinally, use your insights to create a list of next steps, experiments to try, or [event marketing examples](https://livestorm.co/blog/event-marketing-examples) to inspire. These are things to start doing at future events.\n\n\n## Best practices to run a successful post-event meeting\n\nUse these tips to make your event or conference debrief run smoothly.",{"id":11035,"__typename":833,"image":11036},"bI7HvMpiQ8eCG8v_CelMaA",{"id":3431,"alt":3432,"height":3433,"url":3434,"width":1778},{"id":11038,"__typename":811,"text":11039},"S3A8B7KdTqSy7rU83A4fIA","### Host the follow-up meeting within days of the event\n\nLarge events often take substantial time, energy, and resources to plan. By the time the event concludes, you might be ready for a break—or a long vacation.\n\nHowever, you should avoid waiting too long to debrief an event. As a general rule, you should plan to hold the debrief within three days so every event detail is still fresh in your mind.\n\n\n### Invite event organizers, sponsors, and partners\n\nAvoid limiting the invitee list to your event planning and marketing team. Instead, extend the debrief meeting invitation to all stakeholders. That includes organizers and hosts as well as any sponsors or marketing partners.\n\nBy welcoming a wider group of stakeholders into the meeting, you allow more voices to share feedback. This is helpful for making sure you've accounted for all KPIs and considered relevant perspectives.\n\n\n### Create an event debrief template to reuse\n\nWhether you host events regularly or infrequently, you can save time by systematizing the debrief process. Here's how to streamline the process with a comprehensive event debrief agenda:\n\n\n\n* At the beginning of the agenda, start an event recap.\n* Then, include the essential debrief questions above.\n* Leave a space for any custom event questions you need to add.\n* Conclude with a list of action items and next steps.\n\n\n## Frequently asked questions about event debriefing\n\n\n### What are the 5 key points of debriefing?\n\nThe five key points of debriefing are:\n\n\n\n* **Plan ahead** and mark your calendar instead of assuming you'll make time for the meeting.\n* **Create a safe space** so the event management team can share experiences freely.\n* **Review meeting objectives** and set an agenda that everyone can follow.\n* **Respond honestly** even if it's uncomfortable to get more value from the post-event debrief.\n* **End with a recap** so everyone can leave with a summary and action items.\n\n\n### What are the 4 phases of debriefing?\n\nThe four phases of debriefing typically include:\n\n\n\n* **Reaction and description** where organizers can share their event experience\n* **Analysis and understanding** where team members analyze why the event happened the way it did\n* **Application and summary** where organizers discuss how to apply learnings for future events\n* **Evaluation and extension** where team members apply insights to a broader marketing context\n\n\n### What are the five Rs of an effective debrief?\n\nThe five Rs are similar to the five key points of debriefing:\n\n\n\n* **Reconvene** to discuss the event as soon as possible after it concludes.\n* **Reset** the tone by creating a safe space for everyone to share observations.\n* **Review** objectives and create an agenda to keep everyone on track.\n* **Refine** your next event with the feedback you gather from the debrief.\n* **Recap** takeaways and next steps before wrapping up the meeting.",{"id":11041,"alt":11042,"height":897,"url":11043,"width":899},"IR-3T4cGT4ut11MT1xUIZA","event marketers hosting an event debrief","https://livestorm.imgix.net/1127/1742490174-event-debrief.jpg",[],"Gather post-event insights with our essential event debrief template. Get key debrief questions to ask for a successful post-event meeting.",[11047],{"id":11048,"contentData":11049},"MdrH6lzTTVOuiS7NKX28dQ",{"@context":1143,"@type":1144,"mainEntity":11050},[11051,11055,11059,11063],{"@type":1147,"name":11052,"acceptedAnswer":11053},"What is an event debrief?",{"@type":1150,"text":11054},"An event debrief is a meeting that takes place shortly after an in-person, virtual, or hybrid event ends. It allows stakeholders to recap the event, review what went well, and analyze areas that need improvement. This post-event meeting allows event planners, partners, and sponsors to share qualitative feedback and evaluate data. A successful event debrief typically ends with action items to make the next event even better.",{"@type":1147,"name":11056,"acceptedAnswer":11057},"What are the 5 key points of debriefing?",{"@type":1150,"text":11058},"The five key points of debriefing are: plan ahead and mark your calendar instead of assuming you'll make time for the meeting, create a safe space so the event management team can share experiences freely, review meeting objectives and set an agenda that everyone can follow, respond honestly even if it's uncomfortable to get more value from the post-event debrief, and end with a recap so everyone can leave with a summary and action items.",{"@type":1147,"name":11060,"acceptedAnswer":11061},"What are the 4 phases of debriefing?",{"@type":1150,"text":11062},"The four phases of debriefing typically include reaction and description where organizers can share their event experience, analysis and understanding where team members analyze why the event happened the way it did, application and summary where organizers discuss how to apply learnings for future events, and evaluation and extension where team members apply insights to a broader marketing context",{"@type":1147,"name":11064,"acceptedAnswer":11065},"What are the five Rs of an effective debrief?",{"@type":1150,"text":11066},"The five Rs are reconvene to discuss the event as soon as possible after it concludes, reset the tone by creating a safe space for everyone to share observations, review objectives and create an agenda to keep everyone on track, refine your next event with the feedback you gather from the debrief, and recap takeaways and next steps before wrapping up the meeting.","How to Host an Event Debrief: 15 Essential Questions to Ask",{"id":11069,"alternativeVersions":11070,"_locales":11073,"_publishedAt":11074,"_updatedAt":11075,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":11076,"blogPostAuthor":11078,"cluster":11080,"content":11089,"coverImage":36,"coverWithImgix":11128,"bottomContentOffer":166,"date":5926,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":11132,"relatedPillarPage":166,"seoDescription":11133,"sidebarContentCard":166,"structuredData":11134,"subtitle":11133,"title":11147,"slug":11072},"RvKEz1bsSAuRSA23ITP-lA",[11071],{"locale":756,"value":11072},"event-sponsorship",[756],"2025-03-24T16:48:51+01:00","2025-03-23T15:54:52+01:00",[11077],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":11079,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":7824,"bottomContentCardCtaTitle":780,"bottomContentCardText":7825,"bottomContentCardTitle":7826,"displayCustomerLogoSection":493,"headerCtaText":7827,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":11081,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":11082,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":11083,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7844,"title":7845,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":7831,"trackName":32,"trackNameFallback":7832,"backgroundImage":11084,"coMarketing":166,"ebook":11085,"image":11086,"resourceType":11087,"shortDescription":7842,"slug":7843,"title":7832},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":7835},{"id":7837,"alt":7838,"height":564,"url":7839,"width":551},{"id":1339,"color":394,"cta":800,"icon":11088,"name":554},{"id":410,"name":411},[11090,11093,11096,11099,11102,11105,11108,11111,11116,11119,11125],{"id":11091,"__typename":811,"text":11092},"Dg8nF0WdRbGVY6vxn9SasA","Hosting an industry-leading event can get expensive quickly. But with a well-crafted event sponsorship strategy, your event programming doesn't have to drain your organization's marketing budget.\n\nLearn how to find potential event sponsors and get our tips to cultivate strong partnerships with sponsors—so you can make the event planning process easier and host events that create tons of buzz.",{"__typename":5829,"id":11094,"title":5831,"content":11095},"XSd-tGwiQOm9EDDo0gqLKg","* Event sponsorships benefit both the organizer (via resources and funding) and the sponsor (via promotions).\n* Sponsorship packages help you get the funding or resources you need and offer clear options for sponsors.\n* The most compelling sponsorship pitches convey the value of the event and the ROI for the sponsor.",{"id":11097,"__typename":811,"text":11098},"S3b3mu-cRvmw4-4k3CnykQ","## What is event sponsorship?\n\nEvent sponsorship is a strategic partnership that allows a business to provide funding or resources in exchange for promotion during an event. Both the event organizer and the event sponsor benefit from this partnership:\n\n\n\n* Organizers receive financial support or essential resources that allow them to improve the event's quality or expand its scale.\n* Sponsors receive promotional benefits like logo placements on event banners and verbal acknowledgements before event sessions.\n\nCorporate sponsors are typically organizations—including companies, nonprofits, and foundations. They can provide a wide range of support, which is why organizers often create packages with various sponsorship levels.",{"id":11100,"__typename":833,"image":11101},"XVd0WqsqSyumbTZXtIDxfw",{"id":9947,"alt":9948,"height":897,"url":9949,"width":899},{"id":11103,"__typename":811,"text":11104},"NmtOFEFmQsSDpNsOxkXoqw","### Types of event sponsorship opportunities\n\nEvent professionals can create several different types of sponsorships.\n\n\n#### Financial sponsorship\n\nCorporate sponsors offer monetary support and receive promotion in exchange.\n\n\n#### Media sponsorship\n\nMedia companies (e.g., TV networks, social media platforms, or magazines) promote the event in exchange for an increase in viewership, traffic, or subscribers.\n\n\n#### In-kind sponsorship\n\nSponsors provide resources (e.g., venue rentals, event catering, or event technology) in exchange for the chance to get their products or services in front of attendees.\n\n\n## How to find event sponsors\n\nUse these steps as a guide to find the right sponsor for your next event.\n\n\n### 1. Clarify your event goals and audience\n\nBefore your event [marketing team](https://livestorm.co/teams/marketing) is ready to solicit sponsorship proposals, you need to get clear on the event you plan to host and what kind of event audience you intend to invite.\n\n\n#### What kind of event are you planning?\n\nIs it a large-scale conference with multiple sessions and keynote talks? Or is it an intimate [roundtable event](https://livestorm.co/blog/roundtable-discussion) or a lively [panel discussion](https://livestorm.co/blog/panel-discussion) designed to engage event attendees?\n\n\n#### What is the event format?\n\nAre you planning a [virtual event](https://livestorm.co/resources/guides/what-is-a-virtual-event) that attendees can access online or via a mobile event app? Are you hosting an in-person event that requires a physical venue? Or a hybrid of the two?",{"id":11106,"__typename":833,"image":11107},"FRPfXQh8RkSXTJbP1rN73A",{"id":1265,"alt":1266,"height":897,"url":1267,"width":899},{"id":11109,"__typename":811,"text":11110},"WiKgIHsoQKqnVnvGO2STqA","#### Who will attend the event?\n\nHow large will the event be? Do you intend to host an exclusive, invitation-only event for industry leaders? Or will you open up attendance to a wider group of industry figures?\n\n\n#### What is the goal of the event?\n\nDo you want to bring attendees together to propose solutions to a major problem? Are you hosting an annual event where attendees can network and share knowledge?\n\n\n#### What makes your event unique?\n\nIs your event the largest or most exclusive of its kind? Does it promise an event experience that attendees can't find elsewhere? Is it an essential event for your industry?\n\n\n### 2. Identify potential sponsors\n\nOnce you're clear on the specifics, you're ready to begin looking for sponsors to support your event. For best results, focus on organizations that are the same industry or that have sponsored similar events in the past.\n\nStart by reaching out to past event sponsors, especially if you already have a strong relationship. Then, look for organizations that have sponsored other brands' events of a similar scale—or seek out their competitors.\n\nBefore reaching out to potential sponsors, do your research. Make sure their brand and mission aligns with yours.\n\n\n### 3. Use digital tools to find sponsors\n\nTo expand your scope, use online tools to find more potential partners. These tools can help you connect with organizations that may be open to sponsor an event for your business:\n\n\n\n* [SponsorPitch](https://sponsorpitch.com/) has powerful filters to help you find the right sponsors and provides contact information to help you make the right connection efficiently.\n* [SponsorMyEvent](https://sponsormyevent.com/) is a marketplace that helps organizations find events to sponsor for better brand visibility and promotional opportunities.\n\n\n### 4. Create event sponsorship packages\n\nThe more you standardize your event sponsorships, the easier you'll make the process for both sponsors and event management. Develop packages or sponsorship tiers that unlock certain opportunities or benefits based on the amount of support.\n\nHere's a sponsorship idea for a major industry conference:\n\n\n\n* **Gold ($50,000)**: Includes premium logo placement and mentions in all conference promotions, a 60-second brand video before keynote speeches, a premium virtual booth, and a sponsored breakout session.\n* **Silver ($25,000)**: Includes second-tier logo placement in all conference promotions, a 30-second brand video between select sessions, and a sponsored 30-minute breakout panel discussion.\n* **Bronze ($10,000)**: Includes third-tier logo placement in all conference promotions, a complimentary virtual booth, a dedicated social media post, and the ability to book meetings with attendees.\n\nIn addition to creating a sponsorship program, you can also include à la carte options like sponsoring individual networking opportunities, conference sessions, or coffee breaks.",{"id":11112,"__typename":833,"image":11113},"Rudk6-GtRIi9yJ_fyxddvA",{"id":11114,"alt":4487,"height":3456,"url":11115,"width":1778},"49378138","https://livestorm.imgix.net/1127/1679931821-8-best-webinar-breakout-rooms-for-dynamic-sessions-in-2023.jpg",{"id":11117,"__typename":811,"text":11118},"bfw3i4PYQ-Sp2OHXE_Y75A","### 5. Develop an event sponsorship pitch\n\nAfter clarifying all the details, you're ready to secure sponsorships. Improve your conversion rate by creating a standard pitch that you can send to potential sponsors.\n\nIn addition to listing the sponsorship tiers, offer an idea of what to expect when sponsoring the event. Provide an event overview, an audience analysis, and the event data you'll measure. Share mockups of how the event will look and provide photos or screenshots of similar events you've held in the past.\n\nAdd a personalized section at the end of each pitch. Tailor it to the sponsor by detailing how your brands align and how the sponsorship would lead to a strategic partnership.\n\n\n## Tips for securing the best sponsors\n\nNot just any sponsor is a good fit for every event strategy. Use these tips to find the right sponsors to make your event a hit.\n\n\n### Know what sponsors want to achieve\n\nEvent sponsors typically opt to participate in events that fit with their [marketing strategy](https://livestorm.co/blog/b2b-marketing-strategies) and help them achieve specific goals. Survey potential sponsors or ask directly so you can create relevant packages.\n\nFor example, some sponsors may want to focus on [lead generation](https://livestorm.co/blog/b2b-lead-generation-best-practices) and get access to attendees. They can be great event sponsorship candidates for top-tier packages that include a premium booth.\n\nOthers may want to improve visibility and awareness with specific audiences. These sponsors may be a better fit for lower-tier packages with less direct access.\n\n\n### Clarify the value your event will deliver\n\nWhen deciding about funding your event, many event sponsors make decisions based on the numbers. As you develop your pitch, include data that demonstrates the value the event will provide. Be clear about:\n\n\n\n* Anticipated attendance\n* Event materials you plan to distribute\n* Number of sessions and speaking opportunities\n* Number of other sponsors that have already signed on to various tiers\n\nFor event planners who have run similar happenings previously, include data from last year's event. Make sure to specify how the current event will be different in terms of scale and scope.",{"id":11120,"__typename":833,"image":11121},"IykEoi2HSKCKMYCQZpeMRQ",{"id":11122,"alt":11123,"height":897,"url":11124,"width":899},"VGO9vQNFRxuSPWQoVAB2gw","B2B event marketing","https://livestorm.imgix.net/1127/1716041588-b2b-event-marketing.jpg",{"id":11126,"__typename":811,"text":11127},"NlhtWoVCQTepSWTDqFMTTw","Help potential sponsors estimate the return on investment (ROI) they can expect from the event. Discuss the anticipated number of booth visitors, video viewers, breakout session attendees, and social media post viewers.\n\n\n### Establish long-term relationships\n\nFinding sponsors for an event can be a major undertaking. To reduce the time and resources it requires, seek out organizations that are likely to sponsor your events in the future, too.\n\nTo build these long-term relationships, find organizations that truly align with your brand's mission or target audience. Be open to brainstorming [event marketing examples](https://livestorm.co/blog/event-marketing-examples) together and adding more value to make sure the event ROI makes sense for both sides.\n\n\n## Why event sponsorships are so important\n\nSponsorships are critical for many organizations' [event marketing strategies](https://livestorm.co/blog/event-marketing-strategies). Here are some of the biggest benefits of securing a compelling sponsorship for your in-person, virtual, or hybrid event.\n\n\n#### Expanding your event budget\n\nFinding an event sponsor (or 10) can help you invite more high-profile speakers, share more valuable resources, or even upgrade your venue or event technology.\n\n\n#### Attracting more attendees\n\nWhen your event provides more value, it can attract more attendees. A larger audience can make your sponsorship packages more valuable, as it offers more promotion opportunities.\n\n\n#### Improving event credibility\n\nHigh-profile sponsors can add credibility to any event. This can help your organization secure more registrations by converting attendees who may have been undecided.\n\n\n## Livestorm for virtual events\n\nTo plan a successful virtual event, you need the right sponsors, audience, and [virtual event software](https://livestorm.co/virtual-event-software). With Livestorm, you can easily host large or small [live events](https://livestorm.co/use-cases/live-events) with up to 3,000 attendees.\n\nLivestorm also makes it easy to set up virtual booths with sponsor branding, breakout sessions for smaller discussions, and email sequences to share sponsor details with attendees before or after the event.\n\nCurious how your Livestorm event will look? [Sign up for a Livestorm account](https://app.livestorm.co/#/signup) and set up your first event in minutes.",{"id":11129,"alt":11130,"height":897,"url":11131,"width":899},"YnL8k-dqQ5ydmpBRxLGPjg","colleagues discussing event sponsorship","https://livestorm.imgix.net/1127/1742490174-event-sponsorship.jpg",[],"Get our step-by-step process to find event sponsors. Learn about types of event sponsorships, crafting sponsorship packages, and building partnerships.",[11135],{"id":11136,"contentData":11137},"K0dVQu6wRKKrpaPUFeQqxw",{"@context":1143,"@type":1144,"mainEntity":11138},[11139,11143],{"@type":1147,"name":11140,"acceptedAnswer":11141},"What is event sponsorship?",{"@type":1150,"text":11142},"Event sponsorship is a strategic partnership that allows a business to provide funding or resources in exchange for promotion during an event. Both the event organizer and the event sponsor benefit from this partnership. Organizers receive financial support or essential resources that allow them to improve the event's quality or expand its scale. Sponsors receive promotional benefits like logo placements on event banners and verbal acknowledgements before event sessions.",{"@type":1147,"name":11144,"acceptedAnswer":11145},"What are the types of event sponsorship opportunities?",{"@type":1150,"text":11146},"For financial sponsorships, corporate sponsors offer monetary support and receive promotion in exchange. For media sponsorships, media companies (e.g., TV networks, social media platforms, or magazines) promote the event in exchange for an increase in viewership, traffic, or subscribers. For in-kind sponsorships, sponsors provide resources (e.g., venue rentals, event catering, or event technology) in exchange for the chance to get their products or services in front of attendees.","Event Sponsorship Guide: How to Find the Right Event Partners",{"id":11149,"alternativeVersions":11150,"_locales":11153,"_publishedAt":11154,"_updatedAt":11155,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":11156,"blogPostAuthor":11158,"cluster":11160,"content":11167,"coverImage":36,"coverWithImgix":36,"bottomContentOffer":166,"date":5926,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":11244,"relatedPillarPage":166,"seoDescription":11245,"sidebarContentCard":166,"structuredData":11246,"subtitle":11245,"title":11257,"slug":11152},"Go3uvisPRrCfsDylILtCUw",[11151],{"locale":756,"value":11152},"inbound-marketing",[756],"2025-05-06T17:40:29+02:00","2025-03-23T15:39:39+01:00",[11157],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":11159,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":11161,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":11162,"coMarketing":493,"ebook":11163,"image":11164,"resourceType":11165,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":11166,"name":554},{"id":410,"name":411},[11168,11171,11174,11177,11183,11186,11193,11196,11203,11206,11214,11217,11219,11222,11229,11232,11235,11238,11241],{"id":11169,"__typename":811,"text":11170},"cWnDc3GZSfebpdHUiurKww","For B2B marketers, inbound marketing is essential for attracting potential customers and guiding motivated buyers toward a conversion. The key to success? Creating valuable content for each stage of the customer journey.\n\nIn this article, we'll define inbound marketing, cover how it works for B2B, and explore the difference between inbound and outbound marketing. We'll also share the best tactics to use for B2B inbound marketing.",{"__typename":5829,"id":11172,"title":5831,"content":11173},"Dwkzts3dRQaJ5Y5q0qHlpQ","* Inbound marketing uses a three-step process (attraction, engagement, delight) to form a flywheel.\n* Unlike outbound marketing, inbound focuses on drawing in prospects via organic channels.\n* Using inbound often requires more time to see results, but it leads to long-term growth.",{"id":11175,"__typename":811,"text":11176},"CC7hyEVxQpap246iV12irQ","## What is inbound marketing?\n\nInbound marketing is a digital marketing strategy that attracts and engages prospects by sharing content that aligns with their goals and challenges. It focuses on organic marketing channels.\n\nInbound is about speaking to prospects' needs and presenting solutions to their problems. When done well, this strategy builds trust, improves brand awareness, and creates long-lasting customer relationships.\n\nTo succeed with inbound marketing, you need to know your [ideal customer profile](https://livestorm.co/blog/ideal-customer-profile) (ICP) and how to connect with them by creating helpful content for each stage of the [buyer's journey](https://livestorm.co/blog/buyer-journey).\n\nB2B inbound marketing efforts can include everything from webinars and video marketing to email and social media marketing. We'll cover each of these tactics in depth below.\n\n\n### Inbound marketing vs. outbound marketing\n\nOutbound and inbound marketing definitions cover opposite ends of the marketing spectrum:\n\n\n\n* **Inbound marketing focuses on attraction.** It pulls in prospects via relevant content that you distribute across organic channels.\n* **Outbound marketing focuses on disruption.** It pushes out messaging to a larger target audience via paid channels, cold calls, and email outreach.\n\nA successful [B2B marketing strategy](https://livestorm.co/blog/b2b-marketing-strategies) often includes both inbound and outbound marketing. This combination helps sales and [marketing teams](https://livestorm.co/teams/marketing) create a comprehensive approach to engage prospects, [generate leads](https://livestorm.co/blog/b2b-lead-generation-best-practices), and drive conversions.\n\n\n### Inbound marketing vs. account-based marketing\n\n[Account-based marketing](https://livestorm.co/blog/what-is-account-based-marketing) (ABM) centers on creating tailored campaigns for target accounts. It revolves around personalized content marketing campaigns for high-value prospects.\n\nA strong ABM strategy typically includes inbound tactics. But it uses marketing automation to personalize content for specific prospects or buyers.\n\n\n## How inbound marketing works\n\nThe inbound marketing methodology uses a three-step approach to connect with prospects: attraction, engagement, and delight. These steps form a flywheel that drives more customer interest and B2B sales over time.",{"id":11178,"__typename":833,"image":11179},"PNNMDQeFRimL2tF7mOuBJw",{"id":11180,"alt":11181,"height":1079,"url":11182,"width":838},"SDD0QCa-TjCK8lxHJgmJIQ","inbound marketing flywheel","https://livestorm.imgix.net/1127/1742737344-livestorm-inbound-marketing-flywheel.png",{"id":11184,"__typename":811,"text":11185},"OSvaeZ6TS9a4T2hJVYInmQ","### Attraction\n\nTo attract prospects who fit your ICP, create content that provides value. From blog posts to email newsletters to short-form videos, the content you create should speak to your audience's pain points and goals.\n\nFor example, write a series of blog posts that answer common customer questions. When prospects find these blog posts via a Google search or shared in their social media feed, they might be compelled to read more and learn about your brand's solutions.\n\n\n### Engagement\n\nTo engage interested leads, respond to their communications promptly and highlight the value of your product or service. Aim to cultivate trust and build long-term relationships.\n\nFor example, reply to leads' comments on your social media posts or respond to their questions in your webinars. Answer their queries and share helpful resources.\n\n\n### Delight\n\nTo delight existing customers, make their post-purchase experience exceptional. Ideally, you want to turn one-time customers into long-term customers—or even into loyal brand advocates.\n\nFor example, use email campaigns or chatbots to continue the conversation after purchase. Share tutorials and pro tips that help them get more value from their purchase, and send special offers for VIP customers.\n\n\n## 7 Inbound marketing tactics\n\nUse these B2B inbound marketing tactics to create a flywheel that attracts, engages, and delights potential customers.\n\n\n### 1. Webinar marketing\n\n[Webinar marketing](https://livestorm.co/blog/webinar-marketing) helps you draw in prospects by providing valuable content—often via livestream. For inbound marketers, webinars are great for sharing knowledge and building brand authority while connecting with prospects in real time.\n\nLike many inbound tactics, webinar marketing works throughout the flywheel. It's helpful for educating new prospects, sharing high-level information with engaged leads, and showing delighted customers how to get more value from your product.\n\nGreat webinars come in a range of formats. For example, webinars can feature a single thought leader, a [panel discussion](https://livestorm.co/blog/panel-discussion) with several industry experts, or a small group of co-marketing partners.\n\nFor example, in this [Livestorm webinar](https://app.livestorm.co/livestorm/2025-webinar-marketing-trends), CEO Gilles Bertaux discusses webinar trends, data, and expert tips.",{"id":11187,"__typename":833,"image":11188},"HK-vq_bORCCHsEJq8etutQ",{"id":11189,"alt":11190,"height":11191,"url":11192,"width":838},"Wu2MEehEQVame_gtc78JYA","Livestorm webinar registration page",1558,"https://livestorm.imgix.net/1127/1742737394-livestorm-webinar.png",{"id":11194,"__typename":811,"text":11195},"fENYanJWQyGjvp5NVBngKg","### 2. Search engine optimization\n\nSearch engine optimization (SEO) helps your business rank at the top of search results for relevant keywords.\n\nIt includes tactics like on-page optimizations, off-page link-building, and technical updates. However, content marketing is often at the core of a successful SEO strategy.\n\nWith a strong SEO strategy, your website can capture tons of organic traffic from prospects as they search for content about the solutions your business provides. To drive more traffic, create content that aligns with the topics your audience searches for and that positions your products and services effectively.\n\nFor example, our team regularly updates the [Livestorm blog](https://livestorm.co/blog) with helpful content about webinars, video marketing, and other topics relevant to our customers.",{"id":11197,"__typename":833,"image":11198},"TklrJhRwRSOWrJe9WCPgCA",{"id":11199,"alt":11200,"height":11201,"url":11202,"width":838},"QDF9Avq5R-GiywWdbTTTFg","Livestorm blog",1032,"https://livestorm.imgix.net/1127/1742737423-livestorm-blog.png",{"id":11204,"__typename":811,"text":11205},"WtvgYCeKRgi86BANA_vFNw","### 3. Social media marketing\n\nSocial media marketing empowers your business to reach prospects across platforms like LinkedIn, Facebook, and TikTok. With social media content, you can also engage with potential customers via comments and DMs.\n\nWhile social media posts can include completely unique content, they're also great for distributing other formats. For example, your social media content strategy might include sharing webinars and SEO content.\n\nFor example, this [Livestorm LinkedIn post](https://www.linkedin.com/posts/livestorm_guide-to-webinars-activity-7307718140023504896-ZQKF) invites followers to browse our updated guide to webinars.",{"id":11207,"__typename":833,"image":11208},"eSAFrc_GQV6sj_JDC-4ywQ",{"id":11209,"alt":11210,"height":11211,"url":11212,"width":11213},"Hvbuehb7Sk2fGs1X3sOwOA","Livestorm LinkedIn carousel post",1392,"https://livestorm.imgix.net/1127/1742737454-livestorm-inbound-marketing-linkedin-post.png",1129,{"id":11215,"__typename":811,"text":11216},"NhE5tpB3QHy7AwPfy3Tylg","### 4. Video marketing\n\n[Video marketing](https://livestorm.co/resources/guides/video-marketing) is ideal for creating educational and entertaining content for your target audience. You can host it on platforms like YouTube, which is ideal for discovery, or Livestorm, which is great for lead generation.\n\nWith video, you can prioritize short-form content (90 seconds or less) to capture attention and share bite-size clips. Or you can focus on long-form content with in-depth tutorials, product walkthroughs, or expert interviews.\n\nFor example, [Livestorm's YouTube channel](https://www.youtube.com/@Livestormapp) features tutorials and webinars, including the one below that covers how to follow up with webinar attendees.",{"id":11218,"__typename":913,"youtubeLink":4612},"JuRvvtYLRYOI-JulM7vi_w",{"id":11220,"__typename":811,"text":11221},"KgENklyDT-2DRGv1HqweSA","### 5. Email marketing\n\nEmail marketing lets you nurture leads who expressed interest in your business by signing up for your list.\n\nSimilar to social media, your email strategy can center on exclusive content that subscribers can't access elsewhere. But it's also a great channel for sharing useful content offers and new resources, such as your latest blog posts or research reports.\n\nFor example, this Livestorm email encourages subscribers to download our new webinar marketing report.",{"id":11223,"__typename":833,"image":11224},"XdXCbLIBQYGCJEC0de1h3g",{"id":11225,"alt":11226,"height":11227,"url":11228,"width":838},"bdmX4fTeRBKYndTfU_kf-w","Livestorm email promoting the 2024 Webinar Marketing Report",1669,"https://livestorm.imgix.net/1127/1742737529-livestorm-inbound-marketing-email.png",{"id":11230,"__typename":811,"text":11231},"ZL0OvzH4SDekbKCy2ylh7Q","### 6. Research reports\n\nResearch reports include original data, often from surveying your audience or from reviewing your user analytics.\n\nReports and ebooks often make great lead magnets. Because they include exclusive, high-value content, you can request prospects' email addresses in exchange for the download.\n\nFor example, Livestorm's [2024 Webinar Marketing Report](https://livestorm.co/resources/reports/2024-webinar-marketing-report) features insights from 500+ marketers who run webinars.",{"id":11233,"__typename":1003,"text":11234},"Tmor4XKKSLu_CQP1VqAdrg","\u003Cp>\u003Ca href=\"https://livestorm.co/resources/reports/2024-webinar-marketing-report\" title=\"Livestorm 2024 Webinar Marketing Report\">\u003Cimg alt=\"Webinar marketing strategies to improve your performance\" title=\"2024 Webinar Marketing Report cover\" src=\"https://livestorm.imgix.net/1127/1732700460-report-2024.jpg\" />\u003C/a>\u003C/p>",{"id":11236,"__typename":811,"text":11237},"NSWBMKKkTWeqWQwT-UR5_g","### 7. Online tools\n\nOnline tools allow your business to help prospects solve a small problem instantly.\n\nThey often help people benchmark results, generate content, or calculate return on investment (ROI). These tools provide immediate value and often lead to additional engagement as prospects get to know and trust the brand.\n\nFor example, the [Livestorm webinar toolbox](https://livestorm.co/tools) includes several free tools to measure webinar engagement, generate webinar titles and scripts, and run ice breaker games during online meetings.",{"id":11239,"__typename":1003,"text":11240},"GaE3QF1ySXePKoUpDcUl-w","\u003Cp>\u003Ca href=\"https://livestorm.co/tools\" title=\"Livestorm Webinar Toolbox\">\u003Cimg alt=\"Livestorm's free webinar toolbox\" src=\"https://livestorm.imgix.net/1127/1740746191-livestorm-webinar-toolbox.png\" />\u003C/a>\u003C/p>",{"id":11242,"__typename":811,"text":11243},"HbdayJ_QS5uQycShpeGhaA","## Why inbound marketing is important for B2B\n\nNo matter which [demand generation tactics](https://livestorm.co/blog/demand-generation-tactics) you use, you can take advantage of several benefits of inbound marketing. Some of the biggest perks include:\n\n\n\n* **Customer empowerment**: The inbound marketing process puts customers in control. Once they discover your brand, they can choose which content to explore and how to learn more about your solutions.\n* **Improved brand trust**: When you create valuable content that meets customers' needs, you earn their trust. The more credible your brand appears, the easier it is to do business with your brand.\n* **Long-term growth**: Inbound marketing doesn't focus on quick wins. Instead, it sets the stage for long-term relationships that lead to higher customer lifetime value and more growth opportunities.\n\n\n## Challenges of inbound marketing\n\nAlthough inbound marketing helps boost awareness, drive sales, and build relationships, it also has downsides. Some of the biggest challenges include:\n\n\n\n* **Longer time to see results**: Because an inbound strategy puts customers in control, conversations can take longer. In comparison, an outbound strategy that uses direct outreach often produces results faster.\n* **More resource intensive**: Successful inbound marketing campaigns require substantial content libraries. While content creation and maintenance can be resource-intensive, this approach tends to pay off.\n* **Harder to measure results**: Tracking the results of inbound marketing strategies can be difficult, especially during the attraction stage. To prove ROI, get clear on the metrics that matter to your team (e.g., marketing qualified leads and conversion rates) and set key performance indicators (KPIs).\n\n\n## Livestorm for inbound marketing\n\nLivestorm makes it easy to host webinars as part of your inbound marketing strategy.\n\nWith our [webinar software](https://livestorm.co/webinar-software), you can interact with prospects in real time during live events or create a series of automated webinars that leads can watch on demand.\n\nPlus, our [software integrations](https://livestorm.co/integrations) sync with your marketing automation and customer relationship management (CRM) tools, helping you connect with prospects across channels.\n\nReady to test our webinar platform? [Sign up for Livestorm](https://app.livestorm.co/#/signup) and set up your first webinar in minutes.",[],"Discover how inbound marketing attracts, engages, and delights potential customers via engaging content, making it a powerful B2B marketing strategy.",[11247,11254],{"id":11248,"contentData":11249},"H0bECldeSoqzE1Ny9N_2Pg",{"@context":1143,"@type":1144,"mainEntity":11250},{"@type":1147,"name":11251,"acceptedAnswer":11252},"What is inbound marketing?",{"@type":1150,"text":11253},"Inbound marketing is a digital marketing strategy that attracts and engages prospects by sharing content that aligns with their goals and challenges. It focuses on organic marketing channels. Inbound is about speaking to prospects' needs and presenting solutions to their problems. When done well, this strategy builds trust, improves brand awareness, and creates long-lasting customer relationships.",{"id":11255,"contentData":11256},"fBkHAVOOSQGroI2OEUBI4A",{"@context":1167,"@type":1168,"name":4646,"description":4647,"thumbnailUrl":4648,"uploadDate":4649,"duration":4650,"embedUrl":4612,"interactionCount":10212},"Inbound Marketing: Why It Works for B2B & How to Start",{"id":11259,"alternativeVersions":11260,"_locales":11263,"_publishedAt":11264,"_updatedAt":11265,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":11266,"blogPostAuthor":11268,"cluster":11270,"content":11279,"coverImage":36,"coverWithImgix":11368,"bottomContentOffer":166,"date":11372,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":11373,"relatedPillarPage":166,"seoDescription":11374,"sidebarContentCard":166,"structuredData":11375,"subtitle":11374,"title":11376,"slug":11262},"HvJELbK7TFuyatpk3-uzeg",[11261],{"locale":756,"value":11262},"pharma-marketing-challenges-trends-strategies",[756],"2025-03-18T16:39:38+01:00","2025-03-18T16:26:35+01:00",[11267],{"id":1631,"name":360,"slug":354},{"id":1028,"avatar":11269,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":7824,"bottomContentCardCtaTitle":780,"bottomContentCardText":7825,"bottomContentCardTitle":7826,"displayCustomerLogoSection":493,"headerCtaText":7827,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":11271,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":11272,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":11273,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7844,"title":7845,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":7831,"trackName":32,"trackNameFallback":7832,"backgroundImage":11274,"coMarketing":166,"ebook":11275,"image":11276,"resourceType":11277,"shortDescription":7842,"slug":7843,"title":7832},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":7835},{"id":7837,"alt":7838,"height":564,"url":7839,"width":551},{"id":1339,"color":394,"cta":800,"icon":11278,"name":554},{"id":410,"name":411},[11280,11283,11286,11289,11295,11298,11305,11308,11315,11318,11326,11329,11335,11338,11345,11348,11355,11358,11365],{"id":11281,"__typename":811,"text":11282},"TpXxKnFNQHaJO3J65p51jQ","A successful pharmaceutical marketing strategy goes far beyond simply launching and promoting products. Instead, it involves building trust with providers and patients, demonstrating clear value, and creating meaningful engagement across channels.\n\nAs pharma companies juggle regulatory issues and emerging channels, a traditional marketing strategy is no longer sufficient. In this guide, we'll cover how to approach key industry trends and challenges and which top pharma marketing strategies and channels to implement.\n\n\n## What does pharmaceutical marketing involve?\n\nWhen marketing and advertising treatments, pharmaceutical companies typically use two different approaches.\n\n**A direct-to-consumer approach targets consumers directly, informing the end user about available treatments for specific conditions or increasing awareness of the company's drug research.** It's important to note that many countries heavily regulate how pharma companies can market prescription medication to consumers.\n\n**A direct-to-provider approach targets healthcare professionals (HCPs), informing physicians about treatments for patients' conditions.** Historically, pharma sales reps focused on meeting HCPs in person. Today, digital marketing for pharma companies takes precedence, with most prioritizing online methods.\n\nBoth methods of pharma marketing involve similar end goals. Some of the most common objectives include:\n\n\n\n* **Building the brand**: To increase awareness of the brand and generate interest in its offerings, many pharma companies use strategies like content marketing and event marketing.\n* **Establishing trust**: To instill trust and promote the brand's mission, pharma companies often use video marketing to share customer stories and content marketing to feature scientific developments.\n* **Increasing sales**: To drive sales of pharmaceutical products, companies often use digital ads to reach their target audience directly and market innovative treatments.\n\n\n## Top challenges with pharmaceutical marketing\n\nWhile pharma companies have many options for building their brands and driving sales, planning cost-effective marketing campaigns isn't always easy. These challenges affect companies of all sizes in the [pharmaceutical industry](https://livestorm.co/industries/healthcare/pharmaceutical).\n\n\n### Staying on top of industry regulations\n\nPharma companies are subject to strict regulations on their marketing efforts, especially for direct-to-consumer marketing. These regulations are designed to protect consumers by ensuring all marketing material is accurate and balanced.\n\nRegulations vary widely between countries, so pharmaceutical companies must have deep knowledge of regional guidelines. Most companies implement multi-step reviews before launching campaigns and keep extensive records of their compliance efforts.\n\n\n### Balancing online and offline efforts\n\n**While the pharma industry historically prioritized in-person marketing efforts, succeeding in today's market requires investing in both offline and online efforts.** For pharmaceutical brands, finding the right balance between the two can be difficult.",{"id":11284,"__typename":833,"image":11285},"J0-BGSTdSl21799yCv89Dg",{"id":5088,"alt":5089,"height":897,"url":5090,"width":899},{"id":11287,"__typename":811,"text":11288},"YESyW6JrR3O2qUST_ZfWNg","In many cases, you need dedicated teams for each approach. Digital marketing teams focus on connecting with patients and healthcare professionals on the company's website, email, and social media channels, while field and event marketing teams focus on connecting with healthcare providers in person.\n\n\n### Engaging with KOLs and HCPs\n\n**Building relationships with key opinion leaders (KOLs) and HCPs has become critical for driving pharmaceutical sales and improving product adoption.** Yet companies that once relied on face-to-face networking have had to find other options for engaging with these influential providers.\n\nTo connect with these providers, consider investing in [KOL engagement](https://livestorm.co/blog/kol-engagement) strategies that get these providers involved in [pharma product launch](https://livestorm.co/blog/pharma-product-launch) events, board meetings, seminars, and conferences. Or use [HCP engagement](https://livestorm.co/blog/hcp-engagement) tactics like sharing educational material and collaborating on research.\n\n\n## Current pharma marketing trends\n\nTo build an effective pharma marketing program, companies must pay attention to the latest channels and approaches. These pharmaceutical trends are reshaping how companies develop campaigns, allocate budget, and connect with customers.\n\n\n### Adopting omnichannel engagement\n\nEngaging customers on a single digital marketing channel doesn't always lead to efficient or cost-effective outcomes. After all, **healthcare professionals and patients alike tend to use multiple channels to research treatments**. As a result, pharma companies are increasingly focusing on omnichannel engagement.\n\nFor direct-to-consumer approaches, this often includes a combination of social media marketing, search engine optimization (SEO), and digital advertising across social media and search engines. For direct-to-provider approaches, incorporate tactics like email marketing, brand portals, and event marketing.\n\n\n### Testing new platforms and channels\n\n**As the pharma marketing landscape continues to change, it becomes riskier for companies to simply repeat the same marketing tactics or playbooks from previous campaigns.** Instead, pharma brands are becoming more agile and open to experimenting with new platforms and channels.",{"id":11290,"__typename":833,"image":11291},"aVlW2eITSqq8Bd8xkXUo8w",{"id":11292,"alt":11293,"height":5697,"url":11294,"width":5699},"14592460","Marketers discussing","https://livestorm.imgix.net/1127/1619626468-6-ways-to-boost-your-content-marketing-with-webinars.jpg",{"id":11296,"__typename":811,"text":11297},"IemIivomT2m-N76kp93lKw","To connect with providers, consider researching sponsorship opportunities for new medical congresses and [virtual medical conferences](https://livestorm.co/blog/virtual-medical-conference). To engage patients, consider launching awareness campaigns on new social media platforms or experimenting with new formats like video marketing.\n\n\n### Promoting value-based care\n\nFor most pharma marketing campaigns, it's no longer enough to simply share a list of symptoms, conditions, or active ingredients. Instead, **patients and providers alike want to learn about costs, data-driven results, and patient outcomes**.\n\nThe [healthcare industry](https://livestorm.co/industries/healthcare) is shifting to a value-based approach, which means pharma companies need to adjust messaging accordingly. However, as they update product positioning and messaging, pharma brands still have to abide by the industry's marketing regulations.\n\n\n## 6 Pharma marketing strategies to implement\n\nAn effective marketing strategy typically includes multiple interconnected channels. Use these ideas to develop a holistic strategy that reaches potential customers across channels.\n\n\n### 1. Video marketing\n\n[Video marketing](https://livestorm.co/resources/guides/video-marketing) is ideal for initiatives ranging from improving brand awareness to educating patients and providers to driving consideration for products and services. As a pharma marketer, you have several options for distributing video marketing content. Two of the most popular options include:\n\n\n\n* Publishing videos to your company website, where they reach a more exclusive audience\n* Uploading videos to YouTube, where they can reach a wider audience",{"id":11299,"__typename":833,"image":11300},"CEcAJRGCQmmDAFZ6PpEgsQ",{"id":11301,"alt":11302,"height":11303,"url":11304,"width":838},"UOMKnuP5TVCox7VgOntsnQ","AstraZeneca YouTube video showing a patient story",1074,"https://livestorm.imgix.net/1127/1738108594-astrazeneca-patient-story.png",{"id":11306,"__typename":811,"text":11307},"Mkcw2wJRR7qrHJ3mMoETPA","For example, this [AstraZeneca video](https://www.youtube.com/watch?v=LFpNP64uzqI) shares a customer story that features a patient with lung cancer and provides hope for patients dealing with similar conditions. It's one of many videos that the pharma company shares on YouTube to introduce patients to new treatment options.\n\n\n### 2. Webinar marketing\n\nWhile patients and providers can watch video marketing asynchronously, webinars often include live presentations by pharmaceutical marketers and KOLs. **Whether they're live or on demand, webinars work well for educating customers, building trust, and establishing the company as a leader in a therapeutic area.**\n\nFor example, this [webinar by BINDER](https://app.livestorm.co/binder-gmbh/mastering-stability-tests-essential-insights-for-pharma-professionals) aims to educate pharmaceutical professionals about stability testing via features expert insights and real-world examples. It's available on demand so viewers can watch at their convenience.",{"id":11309,"__typename":833,"image":11310},"HSaqMvtoRkiw4GQ2OyvC-Q",{"id":11311,"alt":11312,"height":11313,"url":11314,"width":2149},"39177507","Livestorm video call with chat with the teacher in virtual learning classroom",412,"https://livestorm.imgix.net/1127/1643230838-06_livestorm.jpg",{"id":11316,"__typename":811,"text":11317},"DefLJeQRSLevo4p2eNSU1A","**Livestorm makes it easy to [host a webinar](https://livestorm.co/blog/host-webinar) and connect with your target audience via live events or pre-recorded content. During live sessions, your sales and marketing team can use features like Q&A sessions and live chat to engage directly with participants.**\n\n\n### 3. Social media marketing\n\nWhen you include social media in your pharmaceutical marketing plan, you can connect with customers via a variety of media types—including videos, images, and links to your website. You can reach consumers on platforms like Facebook or Instagram, and you can connect with providers on platforms like LinkedIn.\n\nFor example, this Facebook post by Johnson & Johnson educates followers about rheumatic diseases. It also links to the company's website, which holds information about 200+ conditions and their symptoms and risk factors.",{"id":11319,"__typename":833,"image":11320},"SjPik300TAyzHJX2Pby-Bg",{"id":11321,"alt":11322,"height":11323,"url":11324,"width":11325},"MEOiMWYLTyysBPt_PYjAMQ","pharmaceutical marketing post by Johnson & Johnson on Facebook",1710,"https://livestorm.imgix.net/1127/1738108704-facebook-post-johnson-johnson-pharmaceutical-marketing.png",1352,{"id":11327,"__typename":811,"text":11328},"T2zkOt-sTsWti2U1pHQ7lg","### 4. Content marketing\n\nWith content marketing, pharma brands can provide comprehensive information in various multimedia formats about company initiatives, treatment options, and research and development. By optimizing this content for search, companies can improve its visibility and make it easier for customers to find as they research.\n\nFor example, this [blog post by Eli Lilly](https://www.lilly.com/news/stories/improving-precision-cancer-care-access) explores how collaborative research improves precision medicine, a principle that guides the company's drug development initiatives.",{"id":11330,"__typename":833,"image":11331},"QamxZLCaSCyp4l8slTOo8w",{"id":11332,"alt":11333,"height":6870,"url":11334,"width":838},"UqGR4rY6Q-2BridxmWb7YA","blog post by Eli Lilly","https://livestorm.imgix.net/1127/1738108730-website-content-eli-lilly-pharmaceutical-marketing.png",{"id":11336,"__typename":811,"text":11337},"cdU_uhgRRqyrcW1jVAdvvQ","### 5. Event marketing\n\nEvent marketing gives pharma companies opportunities to promote their products, share their research and development, and connect with HCPs and KOLs either virtually or in person. A thoughtful [event marketing strategy](https://livestorm.co/blog/event-marketing-strategies) can include hosting conferences and events, sponsoring [medical congresses](https://livestorm.co/blog/plan-medical-congress), or exhibiting at trade shows.\n\nFor example, this YouTube playlist highlights [Pfizer's Health Equity in Action Summit](https://www.youtube.com/playlist?list=PLVFghMxXNOFq7fy8DKnwthm4BPEidK7dD), a multi-day event covering topics like developing a diverse healthcare workforce, exploring careers in healthcare, and advancing health equity.",{"id":11339,"__typename":833,"image":11340},"FyyPT52ATi-uIFor0w4D5A",{"id":11341,"alt":11342,"height":11343,"url":11344,"width":838},"TydoYcgJS9eYiUiuRgyDOA","Health Equity in Action Summit playlist on YouTube",863,"https://livestorm.imgix.net/1127/1738109086-youtube-playlist-pfizer-pharmaceutical-marketing.png",{"id":11346,"__typename":811,"text":11347},"UgiYPZ3QRCa6PF03TGTBUg","### 6. Pay-per-click (PPC) advertising\n\nWith digital advertising, pharma companies can expand their reach and connect with potential customers at each stage of their journey. For example, this Facebook ad for Zepbound introduces the medication by featuring a customer story.",{"id":11349,"__typename":833,"image":11350},"bVLcH6vqRD60ESVKrfFjuw",{"id":11351,"alt":11352,"height":11353,"url":11354,"width":11325},"CHC1qGJRRSyp8oIgAUWkmw","pharmaceutical ad for Zepbound by Eli Lilly",1804,"https://livestorm.imgix.net/1127/1738108767-facebook-ad-zepbound-pharmaceutical-marketing.png",{"id":11356,"__typename":811,"text":11357},"NL3v1CFARkGgvR7UhTumUQ","This Google search ad for Ozempic appeared in an online search for the drug. It's designed to help potential patients determine if they qualify, explore insurance coverage options, and learn how the medication works.",{"id":11359,"__typename":833,"image":11360},"HmyrH5pwQEyrqdT_3Lceyg",{"id":11361,"alt":11362,"height":2174,"url":11363,"width":11364},"J_onSoFsQa2OeU-qqXICbw","pharmaceutical ad by Ro for Ozempic","https://livestorm.imgix.net/1127/1738108879-google-ad-ro-pharmaceutical-marketing.png",1318,{"id":11366,"__typename":811,"text":11367},"S7EGjy8rS9eai21Ord-0lg","## Livestorm for pharmaceutical marketing\n\nWhether your pharma company has already invested in webinar and virtual event marketing or your team is experimenting with new channels, you need the right software to develop a competitive edge. Livestorm is your [webinar software](https://livestorm.co/webinar-software) platform for:\n\n\n\n* Planning webinars for exclusive audiences or 1,000+ participants\n* Hosting large-scale virtual conferences for HCPs and KOLs\n* Creating [on-demand webinars](https://livestorm.co/webinar-software/on-demand-webinars) to get more value from your marketing content\n* Engaging attendees via Q&A sessions, breakout rooms, and live chat\n* Using [Livestorm integrations](https://livestorm.co/integrations) to connect marketing tools and run more efficient campaigns\n\nWant to see how Livestorm helps your company elevate its video and webinar marketing and build a successful pharma marketing strategy? [Book a demo](https://livestorm.co/enterprise) to learn about our business and enterprise plans.",{"id":11369,"alt":11370,"height":897,"url":11371,"width":899},"ZlkX7JL3Tq6lOvHXuL-hhw","pharmaceutical marketing team","https://livestorm.imgix.net/1127/1738107169-pharmaceutical-marketing.jpg","2025-01-29",[],"Find out how pharmaceutical marketing trends and challenges are affecting pharmaceutical companies. Develop a successful pharma marketing strategy.",[],"Pharma Marketing: Challenges, Trends & Strategies",{"id":11378,"alternativeVersions":11379,"_locales":11382,"_publishedAt":11383,"_updatedAt":11384,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":11385,"blogPostAuthor":11387,"cluster":11389,"content":11394,"coverImage":36,"coverWithImgix":11488,"bottomContentOffer":166,"date":3792,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":11492,"relatedPillarPage":166,"seoDescription":11701,"sidebarContentCard":166,"structuredData":11702,"subtitle":11701,"title":11724,"slug":11381},"c38GWDWDS4uSzIGQTbIvaA",[11380],{"locale":756,"value":11381},"customer-onboarding",[756],"2025-07-02T17:53:04+02:00","2025-03-16T01:06:12+01:00",[11386],{"id":872,"name":681,"slug":682},{"id":1028,"avatar":11388,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1037,"bottomContentCardCtaTitle":1038,"bottomContentCardText":1039,"bottomContentCardTitle":1040,"displayCustomerLogoSection":493,"headerCtaText":1041,"headerCtaCtaTitle":1038,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":11390,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1057,"title":1058,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1043,"trackName":32,"trackNameFallback":1044,"backgroundImage":11391,"coMarketing":493,"ebook":36,"image":36,"resourceType":11392,"shortDescription":1055,"slug":1056,"title":1044},{"id":1046,"alt":1047,"height":1048,"url":1049,"width":1048},{"id":1051,"color":1052,"cta":1053,"icon":11393,"name":635},{"id":575,"name":576},[11395,11398,11401,11405,11408,11414,11417,11423,11426,11432,11435,11438,11445,11448,11451,11454,11456,11459,11466,11469,11472,11475,11482,11485],{"id":11396,"__typename":811,"text":11397},"FEsDFFe-QzyVKL9-GAYj8w","Your customer onboarding process can be the difference between success and failure for your business.\n\nAn effective onboarding process results in customers who understand and value your product or service—which can lead to better customer satisfaction and engagement. On the other hand, a poor user onboarding process can lead to low adoption and high customer churn.\n\nIn this guide, we'll walk through why the onboarding process is so important, best practices for each step, tools to make the process easier, and customer success metrics to track.\n\n## What is **customer onboarding**?\n\n**Customer onboarding is the process of introducing a new customer to your product or service.** It's a systematic approach that helps customers understand:\n\n* How your product or service works\n* How to make it work for their use case\n* How to get maximum value from using it\n\nThe process usually involves sharing educational materials, scheduling check-in calls and assigning a success manager. In other words, client onboarding is everything that happens between signing the contract and achieving the objectives you agreed upon with the client.\n\nIt’s an ongoing process that helps you [build customer relationships](https://livestorm.co/resources/ebooks/sales-relationship-funnel) and should continue throughout the customer lifecycle.",{"id":11399,"__typename":811,"text":11400},"KOZDAxseStu3Sv8UL-UWEQ","## **Why is customer onboarding so important?** \n\nA robust customer onboarding process is a critical part of customer retention. When onboarding new customers, failing to successfully complete the process often means they don't understand the true value of the product or service you offer.\n\nIf they don't experience the benefits of what you offer, they probably won't stick around for long. This leads to a high churn rate.\n\nAdditionally, effective onboarding encourages customer engagement and establishes a connection with new customers. It's helpful for building relationships and creating a positive customer experience.\n\nFor most companies, onboarding tasks and goals include:\n\n* Building trust\n* Getting customers familiar with your product or service\n* Making customers' lives easier\n* Helping customers become successful\n\nWhen done well, your onboarding strategy should translate to a much higher customer lifetime value (LTV), a lower churn rate, and a loyal fan base that actively evangelizes your brand to others.\n\n**After all, it costs significantly more to acquire new customers than retain existing ones.**",{"__typename":814,"id":11402,"title":11403,"text":11404,"cta":255,"link":6165},"QYfUEzM3RKWyyomZcrQNYg","Step up your onboarding","Build an engaging and powerful onboarding with Livestorm.",{"id":11406,"__typename":811,"text":11407},"BmcM9DcgRwKira96l61Tgw","## **What makes a good customer onboarding process?**\n\nFollow these customer onboarding steps regardless of the size of your [customer success team](https://livestorm.co/blog/scaling-your-customer-success-team).\n\n### Customer signup\n\nThe onboarding process starts when the customer signs up for your product or service, not after. \"Client onboarding is a phase of a customer lifecycle,\" says Chadhlia Mazouz, CSM at Livestorm. \"As soon as a prospect becomes a paying customer, the client onboarding process begins.\"\n\n**You want to create a positive first impression that sets the tone for the rest of the relationship.** Your signup flow should be as streamlined and easy to use as possible.\n\n**The easier the signup process, the higher your conversion rate tends to be.** The more friction a potential customer experiences during signup, the greater the odds of them abandoning the decision altogether.\n\n**Best practices:**\n\n* **Keep the signup part of the onboarding process as short as possible.** Only ask for the information that's necessary to get your customer up and running with your product. You can always collect more information at a later point in the onboarding.\n* **Validate fields as they're being filled in by the user.** This reduces the likelihood of failed signup attempts or confusion when filling in information. Plus, nothing is more frustrating than getting to the end of a page, only to discover that you've filled out fields incorrectly and have to go back and change them.\n* **Allow users to sign up using third-party platforms, like Google or Apple.** This will save them time and effort and allow them to log into your product using an application or platform they already trust.\n\n### Onboarding welcome email\n\nOnce a customer has signed up for your product or service, they should receive a welcome email from your business. This email is important for two reasons:\n* It’s a way to begin building a customer relationship as you welcome them to your product or service.\n* It establishes your credibility as a company and builds trust right from the get-go.\n\nA strong welcome email helps set the tone for the relationship and gets them excited to begin using your product or service.\n\n**Best practices:**\n\n* **Thank them for signing up.** They've spent time researching your product and signing up for it, so let them know that you don't take that for granted. \n* **Include links to helpful resources.** This helps familiarize them with the basics of your product and gives them an idea of what to expect when they log in for the first time.\n* **Direct them right back to your product or service.** The sooner they start using it, the sooner they'll see the value.",{"id":11409,"__typename":833,"image":11410},"cgq-KEVjQvmiS76V2h4Yjw",{"id":11411,"alt":11412,"height":8423,"url":11413,"width":2198},"46315952","Customer onboarding welcome email","https://livestorm.imgix.net/1127/1649837783-shutterstock_725115520.jpg",{"id":11415,"__typename":811,"text":11416},"ABDCuvHMR2yNupCtdijrcQ","### Initial connection to your app or website\n\nThe first login to your app or website can be a make-or-break moment in the client onboarding process.\n\n**If a new user feels overwhelmed or has no idea where to go first, it increases the odds of them never coming back again.** \n\nThe first-time user experience is crucial to the success of your onboarding process, as well as your product or service itself.\n\n**Best practices:**\n\n* **Create a clear path from when they first arrive at your website or app.** Provide clear directions for what they should do next in order to start using your product or service. Show them what buttons to click and what action to take next.\n* **Help them get a quick win that will give them a taste of what your product can do.** This can be something as simple as creating their first project or inviting someone to collaborate with them. \n* **Provide templates with pre-filled information.** This will help them see different uses for your product and help them hit the ground running.",{"id":11418,"__typename":833,"image":11419},"CBrgNa1mScyKw0P9CGvzCw",{"id":11420,"alt":11421,"height":8423,"url":11422,"width":2198},"46315967","Customer onboarding training","https://livestorm.imgix.net/1127/1649837820-shutterstock_1653287650.jpg",{"id":11424,"__typename":811,"text":11425},"UJGZq2tjSnKWJY1o0yuQXg","### Product onboarding\n\nAfter the initial connection to your app or website, you need to continue to educate new customers about how they can most effectively use your product or service. \n\nDon't expect them to be able to figure out how to use the various features without any guidance.\n\nRather, **provide them with resources that will guide them on how to use the most important elements of your product.**\n\n**Best practices:**\n\n* **Send follow-up emails after the welcome email.** Include helpful tips and resources that will familiarize the user with your product. It's better to send shorter emails that focus on one action item rather than long emailss that try to cover too much information.\n* **Create clear and easy-to-follow product walkthroughs.** They walk customers through each step of various processes and allow them to get familiar with how your product works. Consider offering both screen recordings and written documents with screenshots.\n* **Offer live training sessions.** This is the most time-intensive, but it gives your customers the most in-depth understanding of how to use your product. It also allows you to provide personalized onboarding, as you can answer questions in real-time and help resolve challenges.",{"id":11427,"__typename":833,"image":11428},"C-239nupQAC4StAUSI1FIQ",{"id":11429,"alt":11430,"height":8423,"url":11431,"width":2198},"46315979","product onboarding","https://livestorm.imgix.net/1127/1649837858-shutterstock_1676998303.jpg",{"id":11433,"__typename":811,"text":11434},"SUB34fR6Qk-L-Ndjd8S6KA","### B2B SaaS onboarding \n\n**B2B SaaS onboarding often involves unique steps that aren't present with B2C products or services**. \n\nFor example, customers may want to integrate your product with the applications they're already using. Or they may want to import data or integrate specific plugins into your platform.\n\nIt's crucial that you're aware of these needs and speak directly to them during the onboarding process. If the customer can't easily integrate your product with the rest of their technology stack, they won't get much value out of it.\n\n**Best practices:**\n\n* **Automate wherever possible.** Integrating your product into their existing systems or migrating data from one source to another can be difficult. By providing tools that automate these processes for them, you remove friction and make it much easier for them to start using and benefiting from your product.\n* **Provide support along the way.** There will be times when a customer just can't get something to work. Make it easy for them to get help. Offer both self-serve resources and live customer support so that they can address problems as quickly as possible.\n* **Don't make steps mandatory.** Not every customer needs to use specific integrations or import data.\n\n### Regular customer check-ins\n\nIt's important to have regular check-ins throughout the customer journey, even after the initial onboarding process. \n\n**This helps ensure that customers continue to benefit from your product and allows you to address any challenges they may be facing.**\n\nOffering an in-person checkup call gives customers a human touchpoint, which can go a long way in making them feel valued.\n\n**Best practices:**\n* **Check-in regularly (but not too often).** It's usually best to do so at least once every three months. This cadence helps you to discover any potential problems early on before they become more serious issues.\n* **Make check-ins interactive.** When you send out surveys or forms with each checkup email, customers can tell you any specific issues they're facing, and you can address them. This also helps you get valuable feedback on how customers are using your product and what they want to get out of it.\n* **Celebrate when customers hit particular milestones.** If a customer reaches a certain goal when using your product, celebrate it with them. This can be as simple as a short email or in-app notification. They'll appreciate knowing that you've noticed their success and that they're not just another number.\n\n## The perfect **customer onboarding checklist**\n\nUse our checklist as a quick reference for building a successful customer onboarding strategy.\n\n* Make the signup process as simple as possible.\n* Validate signup fields.\n* Allow signups with third-party platforms.\n* Send an initial welcome email with helpful links and resources.\n* Create a clear path forward when they first use your product or service.\n* Help them get a quick win the first time they use your product or service.\n* Provide templates with pre-filled information.\n* Send follow up onboarding emails with valuable tips and information.\n* Create clear, easy-to-use walkthroughs and documentation.\n* Consider offering live training sessions.\n* Automate as many tasks and processes as possible in the onboarding journey.\n* Provide robust support to help with any problems new customers encounter.\n* Conduct regular, interactive check-ins with clients.\n* Celebrate when customers hit milestones.",{"id":11436,"__typename":811,"text":11437},"bxmE3JDaRzOqr21aF3Xedg","## **Customer onboarding examples**\n\nYour customer training strategy and onboarding process depend entirely on what product or service you offer as well as the size and needs of your client base. But here are a couple of client onboarding examples to give you ideas.\n\n### **HubSpot:** Uses surveys to personalize user onboarding\n\nUsers who opt for HubSpot's paid plans receive a personalized onboarding sequence. Whereas users who opt for the free plan receive generic welcome emails.",{"id":11439,"__typename":833,"image":11440},"RaRzMHMJS4u47rRtriKK0Q",{"id":11441,"alt":11442,"height":11443,"url":11444,"width":7035},"48793746","HubSpot’s client onboarding walkthrough",460,"https://livestorm.imgix.net/1127/1669232194-hubspot-software-walk-through.png",{"id":11446,"__typename":811,"text":11447},"alpwe301Q1W6SkTg2PrPXg","Here's how HubSpot's onboarding process works:\n\n#### Step one: Users receive a welcome email with a link to a survey\n\nAfter signing up for HubSpot, users receive a welcome email with a link to a survey. The survey asks questions about their business goals and how they plan to use HubSpot.\n\n#### Step two: Based on the survey results, users are segmented into different groups\n\nBased on the survey results, users are segmented into different groups and receive targeted content, including email courses, blog posts, and webinars.\n\n#### Step three: Users are given an in-app onboarding sequence\n\nOnce users create their account, they're given a tooltip tour highlighting the essential features and explaining how to use them with a short copy, emojis, and GIFs.\n\n#### Step four: Users are given incentives to share feedback\n\nHubSpot's CRM team encourages customers to stay active in the app by indicating the value they'll gain, in turn sharing feedback like insights on the most productive team member or visualizing progress over time.\n\n### **Livestorm:** Onboards clients with interactive live training\n\nAt Livestorm, we use our own platform to help onboard new clients because we know how important it is to keep clients engaged with the process. Livestorm helps us host interactive training sessions and automates vital communication like email invitations and reminders.",{"id":11449,"__typename":913,"youtubeLink":11450},"J4T6X6BRTVy2zxDcsclndg","https://www.youtube.com/embed/LkQgLk9wcmw",{"id":11452,"__typename":811,"text":11453},"cYtG98y1QiOaQG8ObtrHtA","#### Step one: Kick-off call with the client\n\nThe kick-off call involves a handover from the account executive team (responsible for arranging terms in the contract, upselling, and billing) to the customer success team (responsible for relationship building). \n\n#### Step two: Scoping method for bigger clients\n\nWhen there are bigger teams with multiple stakeholders, we use a 'scoping' method which is an in-depth meeting to understand the client’s internal processes, how they want to use Livestorm, and their timeline.\n\n#### Step three: Hosting live training for the client\n\nUsually, we host at least one training session when prospects become customers, and the recording is made available as on-demand content.\n\n#### Step four: Check-in before first use\n\nThe CSM hosts a 30 min call to check in with the client before they host their first event or meeting. They’ll guide the client through the setup process and answer any questions they might have about the platform settings.\n\n#### Step five: Rehearsal call with all potential speakers\n\nWhen customers invite speakers who will use Livestorm for the first time or are uncomfortable with hosting an event in front of a large audience, our CSM team offers to do a rehearsal call. \n\n#### Step six: Shadowing the first event\n\nOur CSM team shadows the client's first event and is available on standby to ensure everything goes smoothly. The team collects feedback after the event to identify areas of improvement in the process.\n\n## What are the best customer onboarding software and tools? \n\nThhe right [onboarding software platforms](https://livestorm.co/blog/customer-onboarding-software) can simplify the onboarding process and improve adoption. Here are 10 tools to consider using in your onboarding program:\n\n1. **Livestorm** - Serves as an all-in-one video engagement platform for customer onboarding, training sessions, online meetings, live and on-demand webinars, and more. Learn more about how to [optimize your onboarding with webinars and videos](https://livestorm.co/blog/client-onboarding). \n2. **Proof** - Helps increase the conversion rate during the signup process by showing real people who have recently signed up for your product or service.\n3. **AuthO** - Provides single sign-on authentication and authorization for new customers, simplifying the signup process.\n4. **Zendesk** - Offers a wide range of customer support and feedback tools, including an onboarding option.\n5. **Intercom** - Allows you to use in-app messages and targeted push notifications to provide information and assistance when customers need it most.\n6. **Userpilot** - Helps SaaS companies create highly customized onboarding experiences based on user behavior.\n7. **Loom** - Lets you easily record and share videos like [product demos](https://livestorm.co/blog/product-demo-video).\n8. **Appcues** - Helps you build in-app walkthroughs and onboarding campaigns that guide new users regarding what steps to take next.\n9. **Pendo** - Tracks user behavior patterns and use the data to inform onboarding efforts.\n10. **Mixpanel** - Enables you to identify how different user segments perform various onboarding actions.",{"__typename":814,"id":11455,"title":11403,"text":11404,"cta":255,"link":6165},"HTf2WkUDSTa7FbaIG0XF7w",{"id":11457,"__typename":811,"text":11458},"LP621nnPRMu5rVJbp0UVPg","## What **customer onboarding metrics** should you track?\n\nTo achieve onboarding success, closely monitor important [customer success metrics](https://livestorm.co/blog/customer-success-metrics). This way, you'll keep clear from most [customer success problems](https://livestorm.co/blog/5-customer-success-problems-how-to-solve). \n\n### **Churn rate**\n\nChurn rate is the percentage of users who stop using your product or service within a certain time frame. \n\nThis is one of the most important metrics to track since it provides insight into whether or not your onboarding process is actually working. \n\n**A high churn rate suggests that there's either a problem with your product or a problem with your onboarding process.** \n\nEither way, you've got a serious issue that you need to fix quickly.\n\n\n### **Customer lifetime value**\n\nLTV is the total amount of money that a customer will spend with your brand over their entire relationship. \n\nTracking LTV helps you evaluate the effectiveness of your onboarding efforts. A higher LTV indicates that customers understand and value your product.\n\n\n### **Retention rate**\n\nSimilar to churn rate, retention rate is the percentage of customers that are still using your product or service after a certain period of time. \n\nTracking retention rates over time can help you identify areas where your onboarding process needs to be improved. \n\nFor example, if a significant amount of churn happens within the first two weeks of signing up, that should be a key area of focus.\n\n\n### **Net promoter score**\n\nNet promoter score (NPS) is an overall rating that considers how likely your customers are to recommend you. \n\n**It's essential to get this customer feedback and monitor the results since customer referrals can be a significant revenue driver.** \n\nA low NPS can be the result of a number of things, one of which is your onboarding process. If customers don't have success with your product, they probably won't recommend it to others.\n\n\n### **Free trial to paying customer conversion rate**\n\nIf you offer a free trial period for your product, it's essential to track the percentage of users that end up converting from a free trial to a paid subscription.\n\nThis can help you determine how effective your onboarding process is at encouraging conversions, and make necessary changes if the conversion rate isn't high enough.",{"id":11460,"__typename":833,"image":11461},"EF2E99A5SIyu164dN1ZAGw",{"id":11462,"alt":11463,"height":899,"url":11464,"width":11465},"48793742","Customer success manager using client onboarding software","https://livestorm.imgix.net/1127/1669231814-client-onboarding-workflow_11zon.jpeg",1800,{"id":11467,"__typename":811,"text":11468},"GqrT9-lqRCSb72-YTKwm5Q","## Benefits of having a customer onboarding workflow\n\n\"When you have a defined workflow, it becomes much easier for the client to understand what's going on,\" explains Chadhlia. \"They know what to expect and when to expect it.\" When you refine your client onboarding workflow, you’ll experience a few important benefits.\n\n### It’s easier to set expectations\n\n\"**You want to set and manage expectations from the get-go so clients know what they're signing up for**,\" says Chadhlia. If they know exactly what to expect from you (and vice versa) it’s much easier to keep your onboarding on schedule. Plus, your client is less likely to feel lost or end up churning, especially if you assign them a dedicated CSM to guide them through the process.\n\n### You’ll save time and resources\n\n\"When you're handling multiple clients, it can be difficult to remember where everyone is in their journey,\" explains Chadhlia. **It’s easier to manage multiple clients at once if you set up email triggers and automated email sequences with personalized content.**\n\nTo do this, you need a good customer relationship management (CRM) tool, like [HubSpot](https://livestorm.co/integrations/hubspot) or [Marketo](https://livestorm.co/integrations/marketo), that integrates with your video conferencing platform so you can send automatic email reminders about onboarding meetings.",{"id":11470,"__typename":833,"image":11471},"JblSPgrLRAKUe2lAu-6zcw",{"id":3389,"alt":3390,"height":2566,"url":3391,"width":2568},{"id":11473,"__typename":811,"text":11474},"JAeYs63GSj-qqVzyYjaubA","### You can gather feedback as you go\n\n\"You need to constantly gather feedback to see what's working and what's not,\" says Chadhlia. **Without feedback, you won’t know if the client is happy or if they’re getting value from your product.** But with it, you can improve your onboarding process and create a community of advocates for your brand.\n\nYou could send a survey, but you’ll spend the rest of your career chasing responses. Instead, try using engagement features during your virtual training sessions and check-in meetings. For example, Livestorm has built-in polls and emoji reactions to help you gauge real-time feedback in a quick, creative way.",{"id":11476,"__typename":833,"image":11477},"O9_BOTm9TQuW-ekfvZPLLA",{"id":11478,"alt":11479,"height":11480,"url":11481,"width":9504},"47155005","Polls",1737,"https://livestorm.imgix.net/1127/1683109212-polls.png",{"id":11483,"__typename":811,"text":11484},"IlS5wadPSvSpaFrGDN0yvw","## The two main challenges of onboarding new clients\n\nAlthough the onboarding process will vary for every business depending on their industry, offering, and clientele, there are two primary onboarding challenges that every business faces.\n\n### 1. Chasing busy clients\n\nLarge companies with lots of decision-makers may become difficult to contact if something unexpected happens, like if a stakeholder leaves the organization without a replacement or if there’s a lapse in communication between teams.\n\n**Automating parts of your onboarding process can help you keep in touch with busy clients and strike the balance between consistency and pushiness.** For example, if you use [online meeting software](https://livestorm.co/online-meeting-software) like Livestorm, you can integrate with call-scheduling platforms like Calendly to set up calls. You can also set email cadences for automatic reminders, so no meetings get missed.\n\n### 2. Closing a steep learning curve\n\nYour clients start from zero when it comes to understanding your product or service and how to use it effectively. That's where you come in. \"They need to see the immediate value of what you're offering them,\" says Chadhlia. \"Your job is to make it as easy as possible for the client to understand your product.”\n\nThe best way to do that is to use a video engagement platform that allows you to share your screen to walk your client through your product. You can use Livestorm to host interactive training sessions or [deminars](https://livestorm.co/blog/deminar) that can be automatically recorded and repurposed as on-demand content.",{"id":11486,"__typename":811,"text":11487},"Y8od8KzHQyahEEsaKXfaaw","## Livestorm for customer onboarding success\n\nYou've probably heard the oft-cited statistic that **it costs around five times as much to acquire a new customer as it does to retain an existing one.** \n\nThis highlights just how important the customer onboarding process is. Better onboarding results in higher retention rates, lower churn rates, increased LTV, and ultimately, more revenue.\n\nSo while creating a robust onboarding process might not be as exciting as rolling out a sleek new marketing campaign, it's just as, if not more important. \n\nIt's easy to set up training sessions, product demo videos, and customer webinars with Livestorm. [Sign up for a free Livestorm account](https://app.livestorm.co/#/signup) and start designing a more successful onboarding process today.",{"id":11489,"alt":11490,"height":897,"url":11491,"width":899},"DrwfmzzOS1SxxizsH86KKg","A successful customer onboarding","https://livestorm.imgix.net/1127/1702344573-customer-onboarding.jpg",[11493,11533,11572,11640,11672],{"id":11494,"_firstPublishedAt":11495,"blogPostCategory":11496,"content":11498,"coverImage":11520,"coverWithImgix":11525,"slug":11530,"subtitle":11531,"title":11532},"1616636","2019-10-17T11:24:22+02:00",[11497],{"id":872,"name":681,"slug":682},[11499,11502,11503,11506,11509,11510,11513,11516,11517],{"__typename":811,"id":11500,"text":11501},"1616627","Good customer success is all about communication. The more you **understand your clients and help them achieve their goals**, the better your service will be. \n\nIn fact, that’s a core belief here at Livestorm. We’re building products to help companies solve problems. The more we understand our customers, the better our services will be.\n\nBut it’s hard to be in constant communication with every client. [Customer success teams](https://livestorm.co/blog/scaling-your-customer-success-team) are always swamped. \n\nSo you need to find ways to **interact with as many clients possible**, **quickly and easily**. \n\nWebinars are perfect for this. They let you communicate to groups of users at once, yet still be responsive to individual questions and issues. The result is a low-effort presentation for your CS team, which still feels personalized to the user. \n\nLet’s look at 5 key customer success challenges, and how webinars help you overcome each one. \n\n\n## Problem 1: Insufficient customer visibility\n\nSome CS teams have a high level of one-to-one contact with customers. They know that key accounts are in good shape. They also understand what these key accounts want to achieve, and have a plan in place to help them get there. \n\nIf you can maintain this level of care, that’s fantastic.\n\nAs you grow and scale, **it becomes unreasonable to expect this for every single customer**. You may not have the time to constantly check in face to face. Often, it’s just not necessary. \n\nIt _is_ necessary, however, to know as much as possible about your customers, and to make sure that they’re happy with your services. Otherwise, **you risk a high level of churn**. \n\n\n### How to increase customer visibility with webinars\n\nAs your customer base grows, you need to think of ways to communicate on a one-to-many level. But **you also need communications to feel personal**, and for clients to feel like they’ve been heard.\n\nWebinars are perfect for this because: \n\n* You get to speak to a large number of clients at once\n* You can ask questions and get a general sense of how people feel\n* Customers can ask you questions in return, and you learn about their biggest problems\n* They’re far quicker and easier than spending hours on calls\n\nIt’s a bit like holding an “all hands” meeting with a group of customers. You touch base, hear their biggest challenges and concerns, and then leave with a better sense of how they feel about your products.\n",{"__typename":833},{"__typename":811,"id":11504,"text":11505},"1616629","\n## Problem 2: Losing customers during onboarding\n\nSome products are ready to use right out of the box. Even better, they’re intuitive and most clients have used something like them before. \n\nBut as technology changes and new options become available, **customers need more help getting started**. Because no matter how simple and logical your products are, people are still bound to get confused. \n\nSo you need to help them get set up. But as we just discussed, **you’re unlikely to have time to deal with each new user individually**. \n\nHere’s where [webinars](https://livestorm.co/blog/10-experimental-ideas-for-your-next-webinar) can be a lifesaver. \n\n\n### Why webinars are so good for onboarding\n\nThe best way to get users started quickly is to walk them through the process. If you could only **show them where to click and what each section does**, they’d be able to use your products to their full ability. \n\nThis is actually the perfect way for [CS teams to use webinars](https://livestorm.co/customers/leadfeeder). You can share your screen and explain the onboarding process step-by-step, with every new customer watching closely. \n\nPlus, **you can ask questions and get to know them a little better**, and they get to meet the smiling faces behind the company.\n\nRegular onboarding webinars help you show new users how to get started _properly_, without having to deal with each of them one by one. And you can even **[pre-record these webinars](https://livestorm.co/blog/6-tips-reuse-repurpose-webinar-replays) so that customers can watch them as soon as they sign up**, rather than waiting until the next live session. ",{"__typename":811,"id":11507,"text":11508},"1616630","## Problem 3: Too many non-essential tasks\n\nOne common theme among customer success managers: there’s just never enough time. You have support tickets to deal with, help documents to write, and even internal training for your teammates. And **the real work** - helping customers achieve their biggest goals - **gets pushed to the side**. \n\nThis is a challenge even for hyper-organized teams. \n\nYou need to find ways to automate some of the simple stuff, and especially **minimize tasks that don’t serve your clients directly**. They’re the ones who need your attention. \n\n\n### How webinars give you more time for client work\n\nHopefully you’re starting to see a pattern. The more you can communicate from one to many - clients, colleagues, whomever - the more time you save. \n\n**Tasks like training seminars can easily be done through webinars**. Is it your job to show the sales, marketing, and administrative teams how to use a new feature? Instead of going team-by-team, have them join you remotely for a webinar. \n\nYou can then [record these sessions](https://livestorm.co/webinar-software/on-demand-webinars), and you won’t have to painstakingly walk through new processes again. Everyone in the company can access them whenever they need. \n\nAnd our next problem can be solved in much the same way.",{"__typename":833},{"__typename":811,"id":11511,"text":11512},"1616632","## Problem 4: Too many frequently asked questions\n\nFind yourself answering the same questions over and over, and having to walk confused customers through relatively simple issues? \n\nHelping customers is definitely an essential task - in fact it’s **_the_ essential tasks for customer success teams**. But that doesn’t mean that every one of these calls is time well spent. \n\nOnce again, you can automate much of this work, leaving you time for more complicated and pressing issues. \n\n\n### How to solve FAQs with webinars\n\nYou can probably predict 70% of the support tickets you’re going to receive each week. **You know what the most common issues are with your products or services**, and you may even know exactly which users are most likely to hit them.\n\nWebinars give you two great ways to deal with all of these questions at once: \n\n\n\n1. Host regular, [live webinars](https://livestorm.co/webinar-software) where you handle the top 5-10 FAQs from customers.\n2. Use [pre-recorded webinars](https://livestorm.co/blog/6-tips-reuse-repurpose-webinar-replays) to avoid presenting the same topics over and over. You could even create a series of short, 2-5 minute walkthroughs to help users help themselves. \n\nThe goal, as always, is to reduce the amount of on-the-phone time you have with customers who can actually handle problems themselves. Since lots of customers don’t actually enjoy phone calls in the first place, this helps them deal with issues in their own time, as soon as they find an issue.\n\n\n## Problem 5: Struggling to explain the product vision\n\nAn important job for customer success is to keep clients up to date. When new features or services become available, it’s your job to get the client base using and loving them. \n\nEven when new features aren’t ready yet, **clients still need to know what’s on the horizon**. A client may be thinking of leaving for a competitor simply because you’re lacking one or two small things. \n\nShow them what’s coming in the next quarter or two, and they may be happy to wait.\n\nThis is better for clients, because they [learn to use and enjoy the full capacity of your product](https://livestorm.co/blog/product-demo-video). But it’s may also be **a chance to upsell and increase the value of each account**. Which is probably one of your top KPIs. ",{"__typename":811,"id":11514,"text":11515},"1616633","### How webinars help you show your product roadmap\n\nWebinars are the perfect place to demonstrate new features. If they’re technical or nuanced, this can be hard to achieve with a simple email. Your other choice is calling top clients to give them demos in-person.\n\nInstead, webinars let you preview the new features (and their countless benefits!) live in front of as many clients as possible. They can even **follow along on their own account and get the new features set up in real time**!\n\nAs for the wider product vision? Here’s you chance to pull in a product manager or the CEO, and have them present to your full user-base what’s coming up. \n\nIn fact, this is exactly what we do here at Livestorm. **We love to host end-of-year webinars for our customers**, to remind them of [all the updates we made](https://livestorm.co/blog/category/product-updates) in the last year, and to preview what’s coming soon. \n\nAnd the best part of these product vision webinars is always the [live Q&A](https://livestorm.co/use-cases/live-qas) at the end. This lets you speak directly to clients (once again), and to hear what they’d like to see in the near future. \n\nYou come away with a pockets full of new ideas, and happy customers who’ve had a chance to contribute. Win, win.\n\n",{"__typename":833},{"__typename":811,"id":11518,"text":11519},"1616635","## Make webinars a part of your customer success strategy\n\nCustomer support can be a thankless task. You spend the bulk of your time fixing an endless stream of problems and complaints, often without recognition from your colleagues. You have the tough conversations and deal with the tricky issues. \n\nThat’s vital, but it’s not customer success. Good customer _success_ means **helping as many customers as possible achieve their goals**, without wasting too much time on the little things. \n\nIn order to do this, you need to be able to communicate on a large scale, while still keeping things as personalized as possible. Luckily for you, webinars are perfect for this. \n\nAs we’ve shown, webinars let you present key messages to everyone who wants to listen, and they still have the chance to ask questions and interact. For CS teams trying to inspire customers and encourage good habits, that’s a wonderful tool to have. ",{"id":11521,"alt":36,"height":11522,"url":11523,"width":11524},"948438",3001,"https://livestorm.imgix.net/1127/1571303304-rubixcube-solution.jpg",4502,{"id":11526,"alt":11527,"height":11528,"url":11529,"width":6057},"13317024","two colleagues working at a desk",2202,"https://livestorm.imgix.net/1127/1618493247-5-customer-success-problems-and-how-to-solve-them.jpg","5-customer-success-problems-how-to-solve","Guiding customer success isn't easy. Here are 5 common problems you might face, and how you can solve them with webinars.","5 Customer Success Problems and How to Solve Them ",{"id":11534,"_firstPublishedAt":11535,"blogPostCategory":11536,"content":11538,"coverImage":36,"coverWithImgix":11565,"slug":11569,"subtitle":11570,"title":11571},"70053893","2022-01-17T14:09:55+01:00",[11537],{"id":872,"name":681,"slug":682},[11539,11542,11543,11546,11547,11550,11553,11554,11557,11558,11561,11562],{"__typename":811,"id":11540,"text":11541},"121737239","Customer education is, arguably, the most underrated determiner of business success.\n\nSo much time, money, and effort are spent on developing an amazing product or service and marketing it to as many people as possible. And while those things are all critically important, it's just as important that your customers know how to use and benefit from your product or service.\n\nIf you want your customers to stick around for any length of time, you need to have a strong customer education process in place.\n\n\n## What is customer education? \n\nCustomer education is providing your customers with the knowledge to help them use and understand your product better. Knowing how to effectively use your product will improve the customer's experience, as well as help them achieve the results they hoped for when they initially purchased from you.\n\nA better user experience leads to greater customer loyalty, lifetime value, and customer retention. Simply put, customer education is an effective strategy for reducing churn rates.\n\n\n## What are the benefits of customer education? \n\nNumerous benefits result from a strategic customer education process, including:\n\n\n### More efficient, faster customer onboarding\n\nA strong customer education process creates a faster, more efficient customer onboarding process. Teaching your customers about your product and the best ways to use it ensures they experience its value early in the onboarding process.\n\nThe quicker your customers see the value of your product, the more likely they will continue using it. A faster, smoother onboarding process increases your chances of retaining customers, and also boosts your free-to-paid conversion rate (if you use a freemium or free trial pricing strategy).",{"__typename":913},{"__typename":811,"id":11544,"text":11545},"70054502","\n### Improved customer satisfaction and loyalty\n\nCustomers who better understand how to use your product will, in turn, experience greater satisfaction in using it. They will be able to achieve success and overcome problems because of your product, which significantly improves the overall user experience.\n\nAdditionally, customers who experience the value of your product are also more likely to keep using it and exploring additional ways that it can help them. A repeat, satisfied customer is much harder to lose than a new customer who is frustrated because they can't get the results they want from your product.\n\n\n### Increased adoption and engagement\n\nProviding your customers with the knowledge to properly use your product will also lead to increased adoption and engagement. When users are well-versed in how best to use your product, they're much more likely to explore all the ways they can use it. The more a user engages with your product, the more likely they are to adopt it for the long term.\n\n\n### Reduced churn rate\n\nCustomer education is important for reducing churn rates. Churn is almost always the result of a customer not getting sufficient value from a product compared to what it costs. And while there are times when a product truly doesn't justify the cost, in most cases, the problem is that the customer has not been sufficiently educated on how to get the most value from the product.\n\nA well-developed customer education strategy helps customers overcome challenges they encounter and allows them to experience the value of your product. A customer who has personally experienced the value of your product and uses it regularly is much less likely to churn.\n\n\n### Positions you as a market leader\n\nCustomer education is a strategic investment that positions you as a market leader in your field. You've already invested both time and finances in creating a powerful, effective product that offers significant value. Investing in customer education helps you build a loyal fanbase of users who use your product and regularly tell others about it.\n\nAs your loyal user base grows, so does the word of mouth marketing done by them, which brings in more users, and so on. It's a virtuous circle driven by customers who love your product and want to generate buzz around it.\n\n\n",{"__typename":833},{"__typename":811,"id":11548,"text":11549},"146726774","### Reduced support tickets\n\nA powerful customer education process also reduces your support ticket volume. Users are able to solve smaller issues on their own, which then frees up your support staff to deal with more difficult customer support problems.\n\nBetter customer support results in happier customers who feel like they actually matter to your company and aren't just a number on a spreadsheet. \n\n\n### Increased revenue\n\nUltimately, educating customers leads to increased revenue. Increased adoption and engagement rates, combined with lower churn, create a higher Customer Lifetime Value (LTV). Being positioned as a market leader and having customers who are product ambassadors drives down Customer Acquisition Cost (CAC). The end result is that you get more revenue from your existing customers while also generating new revenue through customer acquisition.\n",{"__typename":811,"id":11551,"text":11552},"70054503","\n## How to build a good customer education strategy? \n\nNow that you know the benefits of customer education, let's talk about how to create an effective education strategy.\n\n\n### Step #1: Audit your current customer education strategy and results\n\nFirst, you need to audit your current customer education strategy and the results it is producing. You can't improve something without knowing what is working and what isn't.\n\nYour audit needs to include:\n\n\n\n* All the educational resources available to customers\n* How do customers access those resources \n* When customers receive which resource\n* Engagement data for each resource (CTRs on emails, views of videos, etc.)\n\nAs you go through the audit, look for any gaps in the education process. Some will be easy to spot, simply due to a lack of content around a particular topic. Identifying other gaps will be more challenging to find, requiring you to dig into the behavior of your users.\n\nExamine customer support logs for any trends. Are there questions or issues that come up again and again? Those may point you to areas where more education or a \u003Ca href=\"https://www.chameleon.io/blog/how-to-build-effective-product-tours\" rel=\"noopener\" target=\"_blank\">product tour\u003C/a>, is needed. Also, look for any areas in the customer journey that have a higher churn rate. This may be due to the need for more education about a specific topic or product feature.\n\nFor example, if you sell email marketing software and notice that customers tend to churn when they create their first opt-in form, it indicates that either more education is needed about the process or that the process itself is too complicated. Either way, it's an opportunity to improve the user experience.\n\nOne other thing to check as part of your audit is engagement rates for the existing content in your education process. Any content with especially low or high engagement rates should be given a second look.\n\nLow engagement content isn't accomplishing its purpose, and you need to determine whether the problem is with the content itself or how it's delivered. High engagement content obviously resonates with your customers and should be scrutinized to determine what makes it so effective. Then you can create more of that type of content.\n\n\n",{"__typename":2560},{"__typename":811,"id":11555,"text":11556},"146726769","### Step #2: Gather the necessary resources\n\nAfter identifying gaps in the customer education process, you need to gather the resources necessary to fill those gaps. You'll need to consider:\n\n\n\n* Who will create the resources\n* The tools needed to create them\n* How the educational content will be delivered\n\nThe biggest cost you'll need to account for is time. Content can be created and delivered using a number of relatively inexpensive software and tools. But it takes time to create that content and you need to ensure that you get buy-in from all the relevant stakeholders before you begin the process.\n\n\n### Step #3: Create and deliver the educational content\n\nNow it's time to start creating and delivering customer education content that fills the educational gaps you identified. Focus on the most important gaps first, the ones that have the biggest impact.\n\nFor example, you may have identified a step in your onboarding process where a significant number of those who have signed up for a free trial simply don't come back anymore. By focusing on the educational gap causing that problem, you could significantly increase your free-to-paid conversion rate, which also increases your revenue.\n\nOnce you've addressed the most important customer education gaps, you can move on to less critical ones.\n\n\n### Step #4: Measure the results\n\nFinally, you need to measure the results of your improved customer education strategy. You need to evaluate whether the content you created and delivered sufficiently addresses the education gaps you identified.\n\nThe metrics you measure will depend on the problem the customer education gap was causing. Continuing with our previous example, you would measure the user abandonment rate at the specified point in the onboarding process. If the abandonment rate dropped by a meaningful amount, then your efforts were successful.\n",{"__typename":833},{"__typename":811,"id":11559,"text":11560},"70054504","## The best customer education software and tools\n\nTo effectively educate your customers, you need tools that will enable you to both create and distribute content. Thankfully, there are many tools out there that make the process much simpler.\n\n\n### Learning Management System (LMS)\n\nIdeally, you'll use a Learning Management System (LMS) to connect all your educational resources together in one central location. An LMS allows you to upload your existing educational content, such as videos, e-books, and documents, and then deliver it to your customers in a variety of ways.\n\nA good LMS also lets you track customer progress through the educational process, ensuring no one slips through the cracks. Additionally, it should also integrate with other tools you use, like your CRM, webinar platform, etc.\n\nExamples of popular LMS:\n\n\n\n* Docebo\n* Adobe Captivate Prime\n* Mindflash LMS\n\n\n### Video Creation Tools\n\nVideos are one of the most effective ways to train customers. They allow you to quickly convey a significant amount of information in easily digestible ways. And the good news is that it's easier than ever to create educational videos. You no longer need expensive cameras or video editing software.\n\nHere are some of the best video creation tools:\n\n\n\n* [Livestorm](https://livestorm.co/) - An all-in-one video engagement platform for virtual meetings, live and on-demand webinars, virtual events, and more.\n* Loom - A quick and easy way to record screen share videos, such as product walkthroughs, tutorials, etc.\n* Descript - A simple, yet powerful tool that automatically transcribes your videos and then allows you to edit them by editing the transcript like you would a document.\n\n\n",{"__typename":2418},{"__typename":811,"id":11563,"text":11564},"146726797","### Document Creation Tools\n\nDocuments will make up a large portion of your knowledge base, including things like FAQs, support documents, ebooks, blog posts, and more. Here are some of the best document creation tools that allow you to easily collaborate with teammates:\n\n\n\n* Google Workspace\n* Notion\n* Microsoft 365\n\n\n### Project Management Tools\n\nStaying on top of all the moving parts in the customer education process can be tricky, and project management tools can help you ensure everything gets done. Your team may already have a project management system in place, but if they don't, here are a few tools that work particularly well for managing content creation and delivery:\n\n\n\n* Airtable\n* Monday.com\n* Trello\n\n\n## What should your customer education team look like?\n\nObviously, your customer education team will be unique to your business, shaped by available personnel, budget, experience, etc. That said, most successful education programs include at least three roles. Depending on the size of your company, one person could fill multiple roles or multiple people might fill a single role.\n\n\n### Design (Instructional) team\n\nThe design team is responsible for creating the educational content. They design the process as well as create the content that drives the process. The members of this team should have deep knowledge of your product or service, as well as the ability to create clear, compelling, easy-to-understand content.\n\n\n### Delivery team\n\nThe delivery team is responsible for actually delivering the content to customers. The members of this team should have strong technical skills that enable them to easily work with the various pieces of technology involved. \n\n\n### Measurement team\n\nThe measurement team is responsible for tracking customer progress through the education process. This includes tracking whether users hit key milestones, evaluating engagement levels with different types of content, and working with the delivery team and content team to optimize the entire process.\n\n\n## What customer education metrics should you measure? \n\nGiven all the customer behavior data available to you, what customer education metrics should you be measuring on a regular basis?\n\n\n### Core Learning Metrics\n\nCore learning metrics are the skills and abilities necessary to effectively use and benefit from your product. Without these skills, your product won't be as valuable to your customers, which increases the risk of churn.\n\nYou need to measure how quickly users are able to learn the initial skills to get their first win, as well as more advanced skills that unlock greater product benefits and make churn even less likely.\n\n\n### Satisfaction Metrics\n\nSatisfaction metrics help you gauge how satisfied your customers are, both with the learning process and the product itself. For example, you might measure how many training modules users complete compared to their usage of your product. A large discrepancy between the two indicates that the training modules don't sufficiently teach how to use the product, causing customers to get stuck and unable to progress further.\n\nThe number and nature of support tickets filed can also provide clarity regarding customer satisfaction. A high number of support tickets around a specific product feature tell you that more education about that feature is needed to keep customers happy.\n\n\n### Learning Engagement Metrics\n\nLearning engagement metrics allow you to see how your customers are engaging with the educational process. Analyzing what content is engaging and which isn't can help you determine why users might be dropping out of training, as well as the types of content they value most. High engagement with content about a particular feature or use-case can also provide insight into which elements of your product customers value most.\n\n\n### Usage Metrics\n\nUsage metrics indicate how much and how effectively customers are using your product. They can include things like time spent using the product, specific actions taken, etc. These numbers give you an unfiltered picture of whether your users value your product.\n\nIf usage numbers are low, that's a red flag signaling either an education problem or a product problem. Your customers aren't using your product either because they don't know how or it doesn't help them achieve success. Customer feedback, support tickets, user progress through the education process can help you narrow down the cause\n\n\n### Impact Metrics\n\nImpact metrics track the impact your education process has on the overall health and success of your business. The goal is to determine whether customer education benefits the bottom line in meaningful ways.\n\nSome of these metrics include:\n\n* Customer Lifetime Value (LTV)\n* Customer loyalty\n* Churn rate\n* Retention rate\n* Net Promoter Score (NPS)\n* Customer satisfaction\n* And more\n\nIf your customer education strategy is working effectively, these numbers should improve over time. You should also see a measurable connection between the amount of education a user experiences and how they score according to impact metrics. \n\n\n## The Business Value Of Good Customer Education\n\nThe value of customer education can't be overstated. Educated customers are satisfied customers, and satisfaction leads to loyalty. More loyalty equals less churn, higher LTV, reduced support requests, and more revenue.\n\nIf you don't have a well-defined customer education process in place, now is the time to do it. If you do have one, now may be the time to audit it to ensure that it's helping you achieve your business goals.\n",{"id":11566,"alt":11567,"height":1776,"url":11568,"width":1778},"29309315","woman reaching up to take a book off of a shelf","https://livestorm.imgix.net/1127/1636032719-what-is-customer-education-and-how-can-it-prevent-churn.jpg","customer-education","If you want your customers to stick around for any length of time, you need to have a strong customer education process in place. This post will show you how.\n ","What is Customer Education and How Can it Prevent Churn? ",{"id":11573,"_firstPublishedAt":11574,"blogPostCategory":11575,"content":11577,"coverImage":36,"coverWithImgix":11633,"slug":11637,"subtitle":11638,"title":11639},"72107621","2021-11-17T14:45:34+01:00",[11576],{"id":872,"name":681,"slug":682},[11578,11581,11582,11585,11586,11589,11590,11593,11594,11597,11598,11601,11602,11605,11606,11609,11610,11613,11614,11617,11618,11621,11622,11625,11626,11629,11630],{"__typename":811,"id":11579,"text":11580},"72145525","**No matter how great your product is, if customers can’t figure out how to use it (or where to go for help) they won’t stick around.** That’s why having the right customer onboarding software is so important. It helps you automate certain tasks so you can focus on the more personal aspect of giving a great customer onboarding experience.\n\nWe spoke with Chadhlia Mazouz, Customer Success Manager (CSM) at Livestorm, to get her perspective on why customer onboarding software is about to be your new best friend. We’ve also reviewed the 12 best tools, so you can set your customers up for success.\n\n\n## What is **customer onboarding software?**\n\n**Customer onboarding software helps you efficiently introduce new customers to your products and services.** It helps them set up accounts, access educational materials, and get personalized support. It’s like a wingman for new users.\n\n\"When you're handling multiple clients, it can be difficult to remember where everyone is in their customer journey,\" says Chadhlia Mazouz, CSM at Livestorm. Software can help you build a robust [customer onboarding process](https://livestorm.co/resources/guides/customer-onboarding), minimize human errors, and focus your efforts on resolving common [customer success challenges](https://livestorm.co/blog/5-customer-success-problems-how-to-solve) (like showing them how your product is about to change their lives!).\n\n\n## **12 Best customer onboarding software** to look out for\n\nUsing [video for sales](https://livestorm.co/blog/video-for-sales) is your secret weapon for closing deals. It's all about that human connection, face-to-face communication, and building rapport with your customers.\n\nThat’s why a video conferencing platform like Livestorm, ideal for [virtual sales meetings](https://livestorm.co/blog/virtual-sales-meetings) and client shadowing sessions, has made it to the top of our list. But you need a few other tricks up your sleeve to automate your onboarding process and showcase your value to customers.\n\nHere's our selection of the 12 best customer onboarding software solutions to help boost your ROI:\n\n\n\n1. **Livestorm**: Best all-in-one video conferencing tool \n2. **Inline Manual**: Best customer education platform\n3. **Loom:** Best asynchronous video onboarding software\n4. **Whatfix:** Best digital adoption platform\n5. **Userpilot:** Best for behavior-triggered experiences\n6. **Appcues**: Best user onboarding tool\n7. **Maze:** Best user testing tool\n8. **Mixpanel:** Best product analytics tool\n9. **Nickelled:** Best product tour software\n10. **Walkme:** Best interactive guidance platform \n11. **Pendo:** Best product experience platform\n12. **Hopscotch:** Best code-based interactive product tour platform\n\nWe’ll cover each of these in detail.\n\n\n### **1. Livestorm: Best all-in-one video conferencing tool**",{"__typename":833},{"__typename":811,"id":11583,"text":11584},"121737445","Livestorm is a browser-based video engagement tool that lets you host [engaging virtual sales calls](https://livestorm.co/blog/virtual-sales-calls), live client onboarding sessions, and [software product demos](https://livestorm.co/blog/product-demo-video). \"We host our client training on Livestorm so they can get a sense of the look and feel as end-users,\" explains Chadhlia. \"We involve them as participants by using our engagement features.\"\n\n**Livestorm integrates with 1000+ widely used apps like Salesforce, HubSpot, Zapier, MailChimp and Slack - to become a seamless part of your existing workflow**. It’s ideal for customer success teams of all sizes that want to run live customer training, [deminars](https://livestorm.co/blog/deminar), and any virtual events where audience interaction is key. \n\n\n#### Livestorm’s key features\n\n\n\n* **The Transcript app** gives you a recorded written summary of your onboarding calls so you can easily share meeting recaps after the fact.\n* **Customizable virtual meeting rooms** let you change background colors, edit call-to-action (CTA) buttons, and add your company logo to emphasize your branding.\n* **CRM integrations** like HubSpot, Salesforce, Pipedrive, Google Sheets, and Zenkit let you add new users as customers and create lead-nurturing campaigns. \n* **Engagement features** like live polls, chat, and Q&A sessions make your customer training sessions more interactive.\n* **Scheduling tools** like the Google Calendar integration mean you can organize virtual sales meetings directly from your calendar — and attendees can join from the meeting invite.\n* **ISO 27001 compliance with Transport Layer Security (TLS)** ensures that all your voice, video and customer data is encrypted.\n\n\n#### Livestorm’s pricing\n\nLivestorm offers a free plan for up to 10 registrants per event. If you want to host 100 to 500 attendees, you can opt for the Pro plan at $88 per month. Or, if you want to host up to 3000 live attendees, you can request a quote for the Business and Enterprise plan. \n\n\n",{"__typename":2418},{"__typename":811,"id":11587,"text":11588},"146282822","### **2. Inline Manual: Best customer education platform**",{"__typename":833},{"__typename":811,"id":11591,"text":11592},"72119951","Inline Manual is a [customer education platform](https://livestorm.co/blog/customer-education) designed to make walk-throughs and task lists scalable, customizable, and easy for your users to access. It also supports 70+ languages and translations, so your onboarding is global. It's best suited for established small businesses that aren’t likely to have a sudden increase in user base.\n\n\n#### Inline Manual’s key features\n\n\n\n* **In-app walkthroughs** embedded into your product help users quickly learn about features.\n* **Automated workflows** like form filing, task lists, and checklists take repetitive manual tasks off your hands.\n* **Collect instant feedback** through Net Promoter Score (NPS) and customer satisfaction surveys within the application.\n* **Customize the onboarding experience** with fully branded templates.\n* **Integrated analytics** help you track user engagement and measure the success of your onboarding program.\n\n\n#### Inline Manual’s pricing\n\nYou can test the platform for 14 days for free without giving your credit card details. After the trial period, the Standard PRO plan starts from $158/month for 250 monthly active users (MAUs). You can customize your package as you grow and add more users.\n\n\n### **3. Loom: Best asynchronous video onboarding software**",{"__typename":833},{"__typename":811,"id":11595,"text":11596},"72130819","Loom is a screen-share recording tool that’s useful for creating short video tutorials. It's great for remote [client onboarding](https://livestorm.co/blog/client-onboarding) because you can walk new users through specific product features and demonstrate how to complete tasks within your product. These quick videos can be shared asynchronously to allow customers to watch in their own time.\n\n\n#### Loom’s key features\n\n\n\n* **Browser-based** platform so your customers don't need to download any software.\n* **Share videos instantly** with colleagues and customers via email or links.\n* **Edit videos easily** with built-in tools for trimming or stitching two recordings together\n* **Automatic captioning** of recordings for improved accessibility.\n* **Viewers can leave comments**, likes, or questions directly on the video page.\n* **Analytics** like view count help you measure engagement.\n* **Integrations** with Slack, G Suite, Salesforce, Notion, and Dropbox to play embedded or inline videos.\n\n\n#### Loom’s pricing\n\nYou can record up to 25 videos with the free plan. But if you want unlimited recordings, then you can opt for the Pro plan at $8/month/user. And if you want features like advanced content privacy and Salesforce integration, you can request a custom quote for the Enterprise plan.\n\n\n### **4. Whatfix: Best digital adoption platform**",{"__typename":833},{"__typename":811,"id":11599,"text":11600},"72145553","Whatfix is a digital adoption platform that helps you scale customer success, onboarding, and sales enablement initiatives. It's ideal for small and medium businesses for user onboarding and support and enterprises for digital adoption, employee training, and change management.\n\n\n#### Whatfix’s key features\n\n\n\n* **Interactive Walkthroughs** ensure users can navigate your application quickly and understand how to use the product efficiently. \n* **Contextual clues and micro-learning modules** enable users to discover features independently and get help when needed.\n* **In-app surveys and polls** help you collect user feedback and measure product usage.\n* **Integrations** with popular web applications such as Salesforce, Oracle, and ServiceNow make the transition to Whatfix easier.\n\n\n#### Whatfix’s pricing\n\nWhatfix offers fully-customized pricing and can vary based on your application of their product, user, or customer base and the number of walkthroughs you need. You can request a quote or a free demo to test its capabilities.\n\n\n### **5. Userpilot: Best for behavior-triggered experiences**",{"__typename":833},{"__typename":811,"id":11603,"text":11604},"146191527","Userpilot is a no-code tool that automatically detects the user's behavior. It then uses this data to analyze customer action within the product and points them in the right direction. It can also search for relevant training content based on a user's role or segment, making onboarding simpler. Userpilot is best for medium to large businesses as its pricing is higher than other tools like Maze, Walkme, and Hopscotch.\n\n\n#### Userpilot’s key features\n\n\n\n* **In-app messages** can be triggered based on user behaviors.\n* **A/B testing** allows you to experiment with different onboarding workflows.\n* **Create user personas** and tailor experiences for different roles.\n* **Collect feedback instantly** to increase your NPS.\n* **Goal completion tracking** measures the success of your onboarding program.\n\n\n#### Userpilot’s pricing\n\nYou can test the platform with a 14-day trial without giving your credit card details. After the trial period, the Traction plan starts from $249 per month for up to 2,500 MAUs, and the Growth plan starts from $499 per month for up to 10,000 MAUs. If you want advanced features like security audit and compliance, and priority support, then you can opt for the Enterprise plan starting from $1,000 per month. \n\n\n### **6. Appcues: Best code-free user onboarding tool**",{"__typename":833},{"__typename":811,"id":11607,"text":11608},"146191529","Appcues is a code-free product adoption platform that lets you create interactive onboarding experiences. It's a great tool for non-technical product managers as it reduces dependency on engineering resources and pushes quick tests. Appcues is best suited for large enterprises because its price soars as the number of MAUs increase.\n\n\n#### Appcues’ key features\n\n\n\n* **Drag and drop builders** let you create custom onboarding flows with ease.\n* **Segmentation and user targeting** based on persona, role, and usage help you personalize onboarding experiences.\n* **A/B testing** lets you optimize user experiences without any coding.\n* **Advanced analytics** measure metrics like time-to-value, user adoption, and event tracking.\n* **Integrations** with apps like Salesforce, HubSpot, Zendesk, and Slack for improved user experience.\n\n\n#### Appcues’ pricing\n\nYou can opt for a 14-day trial limited to 3 users before you commit to any pricing plan. The Growth plan starts from $859 per month for up to 2500 MAUs, but if you need a plan for 20000+ MAUs, you can request a custom quote for the Enterprise plan.\n\n\n### **7. Maze: Best user testing tool**",{"__typename":833},{"__typename":811,"id":11611,"text":11612},"146191531","Maze is an online testing tool that helps you validate your product concepts, roadmaps, and designs. It's intended for unmoderated user testing but you can also sit with your customers while they take your tests and moderate their progress. Maze is best suited for small to medium-sized businesses as the price point is affordable and flexible.\n\n\n#### Maze’s key features:\n\n\n\n* **Card sorting** helps you understand how users navigate your product and group information\n* **Build tree testing** workflows to measure user comprehension and efficiency when discovering new features in your product\n* **Create surveys** to collect feedback from users and generate shareable reports.\n* **Integrations** with design and prototyping tools like InVision, Marvel, Sketch, and Figma ensure a seamless user experience.\n\n\n#### Maze’s pricing:\n\nThe free plan is limited to 1 active project and only 300 viewable responses a year. The Pro plan starts from $79 per month for up to 10 projects and 1800 reach email sends and viewable responses a year. If you require additional features like SSO, password protection, unlimited projects, and custom templates, you can request a custom quote for the Organization plan.\n\n\n### **8. Mixpanel: Best product analytics tool**",{"__typename":833},{"__typename":811,"id":11615,"text":11616},"146191533","Mixpanel is an analytics tool that uses an event-based model to gather user data. It's ideal for SaaS businesses that want detailed insights into user behavior and are confident building their own dashboards using its drag-and-drop interface. In theory, anyone can do it, but having some technical expertise might help you get more out of the platform using APIs (it helps to have a developer on-side for troubleshooting too!).\n\n\n#### Mixpanel’s key features\n\n\n\n* **Analytics system** gathers metrics like the number of active users, exit rate, bounce rate, and retention rate.\n* **Customizable dashboards** let you monitor and set alerts for the metrics you’re most interested in.\n* **Data integrations** with tools like Snowflake, Redshift, and BigQuery make it easy to import data.\n* **Advanced segmentation** capabilities allow you to break down user behavior into granular traits like devices and locations.\n\n\n#### Mixpanel’s pricing\n\nThe free version lets you track 100K monthly users, while the Growth plan at $25 per month lets you save unlimited data reports, modeling, and email support. You can also build your plan based on the number of monthly users or request a custom quote for expert advice.\n\n\n### **9. Nickelled: Best product tour software**",{"__typename":833},{"__typename":811,"id":11619,"text":11620},"146191561","Nickelled is a simple product tour software that lets you add interactive guides, customized tooltips, and dialogue boxes to nudge new users and facilitate their onboarding journey. It's best suited for small to medium-sized teams looking for an all-in-one platform to handle product tours, help desk, and customer success initiatives.\n\n\n#### Nickelled’s key features\n\n\n\n* **Dynamic guided tours** help highlight important features, provide context and explain the value proposition of your product or feature.\n* **Hotspots and tooltips** provide contextualized help for users so they can navigate knowledge base articles, FAQs, and customer support channels.\n* **On-page help assistants** offer direct access to learning resources and customer support channels.\n* **Custom templates** let you create consistent branding across different product tours.\n* **Integrations** with JavaScript installations and workforce browser extensions provide a unified experience.\n\n\n#### Nickelled’s pricing\n\nUnlike other tools in this list, Nickelled isn’t limited by MAUs and is tailored to your application landscape and user usage. You can request a custom quote or a free demo before committing to any pricing plan.\n\n\n### **10. Walkme: Best interactive guidance platform** ",{"__typename":833},{"__typename":811,"id":11623,"text":11624},"146191563","Like Whatfix, Walkme is another digital adoption platform that offers contextual training, onboarding, and support solutions. It's best suited for SaaS businesses with 150 users or less who want a holistic approach to digital transformation.\n\n\n#### Walkme’s key features\n\n\n\n* **Dynamic guided tours** help users familiarize themselves with a product quickly.\n* **Smart walkthroughs** provide contextual clues, hints, and prompts to help guide the user through their journey.\n* **AI-backed systems** help improve retention and find customers likely to churn.\n* **User recordings** make it easy to monitor behavior and improve user experience.\n* **Integrations** with popular third-party apps like Zendesk, Salesforce, and ServiceNow for seamless integration into your workflow.\n\n\n#### Walkme’s pricing\n\nWalkme offers a complete custom pricing plan based on the size of your user base. You can request a quote or a free demo to explore its capabilities.\n\n\n### **11. Pendo: Best product experience platform**",{"__typename":833},{"__typename":811,"id":11627,"text":11628},"146191565","Pendo helps SaaS businesses increase user engagement and retention with real-time product usage insights. It uses this feedback to automate and tailor onboarding and other in-app communications. Pendo is ideal for enterprise-level businesses as the insights are better suited for a higher customer base.\n\n\n#### Pendo’s key features\n\n\n\n* **In-app guides** let you communicate with customers in real-time and automate the onboarding process.\n* **Analytics and user paths** provide insight into user behavior, product usage, and customer health scores.\n* **Instant feedback** with NPS surveys helps you measure customer satisfaction and identify areas of improvement.\n* **A/B testing functionality** allows you to test different versions of your mobile app or website and measure the impact.\n* **Integrations with 30+ tools** like Jira, Snowflake, Figma, and Webhooks make connecting and sharing data easy.\n\n\n#### Pendo’s pricing\n\nYou can opt for the free version if you have 500 MAUs but don't mind limited access to analytics and in-app guides. If you're ready to move to the next step, you can request a custom quote based on your MAUs, analytics and the support required.\n\n\n### **12. Hopscotch: Best code-based interactive product tour platform**\n\nHopscotch enables developers to build interactive product tours tailored to a user's specific needs. It helps developers insert custom content like images, text, and videos into product tours using JSON inputs and APIs. The code-based approach also allows developers to customize tours using CSS and JS files. Hopscotch is best suited for SaaS businesses that don't mind getting hands-on with code.",{"__typename":833},{"__typename":811,"id":11631,"text":11632},"146191567","#### Hopscotch’s key features\n\n\n\n* **Conditional logic** lets you target segmented audiences and apply rules to the customer journey.\n* **Customize product tours** with drag-and-drop builders to add text, images, and videos.\n* **Full browser software development kit (SDK)** allows developers to create code-based frameworks.\n\n\n#### Hopscotch’s pricing\n\nThe Start plan, at $99 per month, supports up to 3000 MAUs, so this is ideal if you're an early-stage startup. If you've got up to 20,000 MAUs, you can opt for the Growth plan at $249 per month or request a custom quote for the Enterprise plan. \n\n\n## Why is **customer onboarding software** so important?\n\nOnboarding software helps you gain a better understanding of how users interact with your product and identify areas of improvement. Its benefits include:\n\n\n\n* Improved customer retention\n* Reduced churn\n* Boost referrals\n* Increased customer satisfaction\n* Improved product adoption\n* Accurate customer insights\n* Reduced risk of errors\n\n\n## How to **choose your onboarding software**\n\nWhen choosing onboarding software, there are some essential things to remember.\n\n\n### **1. Top-quality video conferencing software**\n\nYour customers need to have a great online user experience, even if it’s virtual. Whether it's virtual sales calls or a product demo, the video conferencing software should be reliable and user-friendly. For example, Livestorm's rooms have a maximum of 1080p resolution.\n\n\n### **2. Personalize user experiences**\n\nYour customers have different needs, learning styles, and preferences. Look for onboarding software that allows you to build interactive, personalized tours and walkthroughs that allow them to choose their journey. Appcues, for example, lets you segment users and provide unique experiences based on persona, role, and usage.\n\n\n### **3. Automation**\n\nAutomated workflows like emails, tasks, notifications, and surveys help you streamline and scale up onboarding processes. Maze, for example, integrates with design tools like InVision and Figma to allow continuous user testing. Similarly, Userpilot's A/B testing feature lets you check how effective your onboarding is.\n\n\n### **4. Analytics and Reporting**\n\nUser engagement metrics like time-to-value, user adoption, and event tracking help you understand user behavior. Tools like Livestorm, Appcues, Inline Manual, and Userpilot have in-depth analytics to measure user engagement.\n\n\n## **Which client onboarding software** is right for you?\n\nChoosing the right onboarding software is a matter of knowing your MAUs, budget, customer segmentation, and analytics needs. \n\nIf you're looking for a product analytics tool, Mixpanel is the best choice. If you want to improve your user onboarding, Appcues or Whatfix are good options as they offer detailed analytics based on user behavior, events and actions performed. Similarly, if you love coding, Hopscotch will give you ultimate control over product tours.\n\nBut hands-off customer education will only get you so far. To really build a rapport with your customers and make sure they understand the value of your product, you need a well-rounded video engagement tool. Livestorm will suit you best if you're looking for a high-quality customer communication app with automated workflows and interactive features like live chat, polls and surveys. \n\n\n## **Frequently asked questions** about customer onboarding software\n\n\n### **What’s the best way to onboard new clients?**\n\nThe best way to onboard new clients is to create a personalized journey tailored to their individual needs. Here are a few essential steps to onboard new clients:\n\n\n\n1. Send the welcome email\n2. Create an onboarding questionnaire to assess their goals\n3. Host live training sessions\n4. Sign-post additional resources like ‘How to’ videos and manuals\n5. Shadow the client’s first project\n\n\n### **Who handles customer onboarding?**\n\nCustomer onboarding is handled by a combination of different teams and individuals within a company. It can include: \n\n\n\n* Sales or business development team \n* Customer success or account management team\n* Training or onboarding team\n* Operations or implementation team\n* IT team\n\n\n### **What are the benefits of onboarding?**\n\nThe benefits of onboarding include: \n\n\n\n* Reduced churn\n* Boosted referrals\n* Increased customer satisfaction\n* Improved product adoption\n\n\n### **What is the difference between customer onboarding and customer success?**\n\nThe difference between customer onboarding and customer success is that customer onboarding involves getting new customers set up and familiarized with a company's products or services. Customer success is the ongoing process of ensuring that customers are achieving their desired outcomes and getting value from the products or services.\n\n\n### **What are the four phases of customer onboarding?**\n\nIntroducing a new user to a product or service isn’t a one-time event. It’s a journey that aims at long-term engagement and success. Not all businesses will have the same onboarding phases, but here are the four common ones:\n\n1. **Pre-onboarding**: This is the first phase of onboarding, where the customer receives an introduction to your product or service and sets expectations for the journey ahead.\n2. **Activation**: At this stage, customers will often learn how to use your product or service through guided tutorials. They will also be introduced to the customer success team or customer support.\n3. **Retention**: This stage focuses on engaging and retaining customers by providing them with meaningful content, information, and resources that keep them actively using your product or service.\n4. **Expansion**: This is the last stage of onboarding, and it focuses on upselling and cross-selling new products or services to further their success.",{"id":11634,"alt":11635,"height":1776,"url":11636,"width":1778},"30257976","woman sits at a wooden table in a big house while typing on a computer","https://livestorm.imgix.net/1127/1636560956-12-must-have-customer-onboarding-software-and-tools-in-2021.jpg","customer-onboarding-software","Improve your customer experience with these best onboarding software solutions. Find the one that suits your budget and scalability needs. ","12 Must-Have Customer Onboarding Software Solutions",{"id":11641,"_firstPublishedAt":11642,"blogPostCategory":11643,"content":11645,"coverImage":36,"coverWithImgix":11665,"slug":11669,"subtitle":11670,"title":11671},"69978842","2021-11-05T11:22:33+01:00",[11644],{"id":872,"name":681,"slug":682},[11646,11649,11650,11653,11654,11657,11658,11661,11662],{"__typename":811,"id":11647,"text":11648},"69978911","The success of your business hinges on the success of your customers.\n\nIf your product or service is able to help people achieve their goals and overcome pain points, you'll have no problem attracting new customers and retaining existing ones. If you can't help your customers achieve success, they'll go to someone else who can. It's as simple as that.\n\nIt's for this reason that customer success metrics are so important. They tell you whether your customers are experiencing success.\n\nIn this guide, we'll look at 13 of the most important customer success KPIs you should measure. By consistently measuring these metrics, you'll be able to gauge your customer success levels and identify opportunities for improvement.\n\n\n## What are customer success metrics and KPIs?\n\nCustomer success metrics and KPIs are specific pieces of data used to determine whether customers are having success using your product or service. They enable you to see whether customers are adopting your product, continuing to use it, and recommending it to others.\n\nCustomer success metrics are essential to the ongoing growth of your customer base and the health of your company. The more your customers have success using your product or service, the more satisfied they will be and you'll have a higher Customer Lifetime Value (LTV), as well as a lower churn rate.\n\n\n## 13 customer success metrics and KPIs to track \n\nNow let's look at 13 essential customer success metrics that you should consistently track.\n\n\n### 1. Churn Rate\n\nChurn rate is, arguably, the most important customer success metric to monitor. It is the percentage of customers who have terminated their accounts over a specific time period. For example, if at the beginning of the month you have 100 current customers, and by the end of the month 10 of those customers have left, your churn rate is 10%.\n\nA high churn rate is always a bad sign, and it needs to be addressed as quickly as possible. If it continues to grow, and you're unable to bring those customers back or convince them to stay, you could run into serious revenue problems.\n\nStart by looking for any patterns around when customers leave. Is there a consistent place in the customer journey where they tend to drop-off? Do they regularly churn after key events, like after implementing new features? Identifying when churn happens can help you determine what is causing it and address the problem.\n\n\n### 2. Customer Lifetime Value (LTV)\n\nCustomer Lifetime Value is a measurement of the value a customer brings to your business over their entire relationship with you. It's a forward-looking metric that takes into account the revenue from all future purchases, minus what you paid to acquire that customer. \n\nLTV is a critical customer success metric to measure for several reasons. First, a higher LTV means your customers are generally happy with what you offer and are loyal to you over the long haul. Additionally, knowing your LTV enables you to calculate what you can spend on acquiring new customers.\n\nFocusing on increasing LTV and decreasing churn rate ultimately provides a significant boost to your bottom line.\n\n\n### 3. Monthly Recurring Revenue (MRR)\n\nMonthly recurring revenue is calculated by multiplying your total monthly active customers by the average revenue per user. This calculation tells you approximately how much revenue you're generating every month.\n\nWhy is this an important customer success metric? Two reasons:\n\n\n\n* It tells you whether your new users are successfully adopting your product. If you're consistently adding new users but your MRR remains flat, it means you're also consistently losing existing customers.\n* It tells you whether your average revenue per customer is increasing. If your customers are having success with your product, they'll likely be open to purchasing upgrades to what they're currently using or additional supplementary products.\n\n\n### 4. Time to complete onboarding",{"__typename":913},{"__typename":811,"id":11651,"text":11652},"121737410","The time to complete the onboarding process is tied closely to how well your product is adopted. Generally speaking, the longer the onboarding process takes, the less likely it is that a person will adopt your product. It's through the onboarding process that customers learn to use your product and see the value that it provides them. You want your customers to see the value of your product quickly so that they continue using it and exploring all that it has to offer.\n\nIf your average onboarding time is long, it suggests that your onboarding process is ineffective in some way. The first steps in using your product may not be clear. You may not have enough examples or be helping customers get enough quick wins early in the process. Whatever the case, you're not helping your customers get up to speed quickly enough and that must be addressed.",{"__typename":833},{"__typename":811,"id":11655,"text":11656},"69978912","\n### 5. Time to first-time value\n\nThis customer success metric measures how long it takes until a user experiences value for the first time from using your product. In other words, how long before they experience their first win, even if it's small?\n\nIf users don't experience value from your product relatively quickly, they're not going to want to keep using it. If they don't get that first win relatively quickly, they'll think your product is too complicated and not worth learning. While you can help users to get more value over time by providing better training and resources, the initial experience has to include a quick win for them or otherwise they won't stick around.\n\n\n### 6. Free to paid conversion\n\nThe number of people who convert from a free to a paying customer is an indicator of both how effective your pricing strategy is and how well you onboard freemium or free trial users. If your free to paid conversion rate is low, it means that most of your new users don't experience enough value from your product in relation to what it costs.\n\nTo remedy this problem, you either need to change your pricing model or your onboarding process. If your lowest-paid tier is too high relative to the value new users receive, they aren't like to convert to a paid plan. If the problem is related to your onboarding process, identify ways you can get users up and running faster so that they can experience more value.\n\n\n### 7. Customer progress\n\nThis success metric measures the percentage of customers that hit key milestones in the product adoption process and how long it takes them to get there. For example, if you're a SaaS company that sells project management software, a key milestone might be when users create their first multi-task project. Users that do this are much more likely to use the product for a lengthy period of time.\n\nBy identifying key progress milestones, you can determine whether the majority of your customers are making progress in the adoption process and identify any drop-off points. If you can determine why customers are dropping off at specific points, you can address the problem.\n\n\n### 8. Customer engagement\n\nCustomer engagement indicates how consistently customers are using your product. It's usually measured by calculating the percentage of users who perform a particular action with your product, such as logging in and using it for a certain length of time.\n\nIf this percentage is low, it indicates that users don't find your product to be valuable enough or are unable to use it in a way that benefits them. This could be due to your onboarding process not providing users with the knowledge and capabilities necessary to use your product in a beneficial way. Or, it could indicate a problem with the usability of the product itself.\n",{"__typename":833},{"__typename":811,"id":11659,"text":11660},"69978913","\n### 9. Net Promoter Score (NPS)\n\nNet Promoter Score (NPS) is a key measure for gauging overall customer happiness. Customers are asked to rate their likelihood of recommending your product on a scale of 0 (not at all likely) to 10 (extremely likely). Promoters are customers who score 9 or 10, while detractors are the ones who give you scores of 6 or lower. A higher NPS always correlates with higher retention rates, more referrals, and ultimately, more revenue.\n\nYou need to know what users think of your product or service in order to make informed decisions regarding future development. Both positive and negative feedback is helpful. Positive feedback gives you insights into what people love, and you can work to incorporate more of those things. Negative feedback helps you identify and reduce points of friction, as well as resolve any issues with users who had a bad experience.\n\n\n### 10. First contact resolution rate\n\nFirst contact resolution rate is the percentage of customer support issues that are resolved by support members on the first attempt without requiring further actions.\n\nThis is an indicator of how well your support team is performing, which in turn indicates customer satisfaction levels and user experience with the product in general. If users need to keep following up for additional help resolving a problem, they'll be more likely to have a negative experience and stop using the product. If your support staff can resolve problems quickly, users are more likely to have a positive experience with the product.\n\n\n### 11. First response time\n\nThis metric indicates how quickly support members respond to initial customer inquiries or problems. It doesn't necessarily mean that the problem is solved within the first contact, but measures how fast your support team can at least acknowledge incoming requests and begin to deal with them.\n\nWhile it's obviously more important to solve the problems your customers are facing, it's also important to respond quickly when issues arise. Even if the problem can't be solved within the first contact, a quick response shows customers that you care and want to help them.\n\n\n### 12. Customer Effort Score\n\nThe Customer Effort Score (CES) measures how easy it is for customers to get the help they need when they encounter a problem. It measures how much work is required from customers to solve the issues that arise when interacting with your product or brand.\n\nAfter experiencing poor customer support, users are unlikely to use your product again or recommend it to others. In fact,[ Gartner found](https://blog.hubspot.com/service/customer-success-metrics) that CES is a much better predictor of customer loyalty than customer satisfaction scores.\n\nUse CES surveys with your customers to gain more insight into their overall experience and how you can improve it.\n\n\n### 13. Customer Satisfaction Score (CSAT)\n\nCustomer satisfaction score (CSAT) is a measure of how satisfied users are with your product or service. It's similar to Net Promoter Score, but instead of asking your customers the likelihood of them recommending your product to others, it simply asks them to rate their experience with your brand.\n\nIn addition to asking customers to rate their satisfaction levels, you should also ask for feedback and suggestions on how to improve the user experience with your product. Use this information to implement changes that will help you retain existing customers and attract new ones.\n\n",{"__typename":833},{"__typename":811,"id":11663,"text":11664},"70040805","## Customer Success = Your Success\n\nRegardless of the industry you're in or the product you sell, your success depends on your customer's success. Use the customer success metrics we've discussed to determine whether your customers are getting sufficient value from your products or services and make adjustments based on the data. Focusing on helping your customers succeed ensures that your company will also succeed.\n",{"id":11666,"alt":11667,"height":1776,"url":11668,"width":1778},"29279696","a graph and a calculator laid out on a table","https://livestorm.imgix.net/1127/1636019852-13-customer-success-metrics-you-should-measure.jpg","customer-success-metrics","Learn how to measure 13 customer success metrics and identify opportunities for improvement in this new article. ","13 Customer Success Metrics You Should Measure",{"id":11673,"_firstPublishedAt":11674,"blogPostCategory":11675,"content":11677,"coverImage":11689,"coverWithImgix":11693,"slug":11698,"subtitle":11699,"title":11700},"5799430","2020-08-05T17:30:20+02:00",[11676],{"id":2072,"name":2073,"slug":2074},[11678,11681,11682,11685,11686],{"__typename":811,"id":11679,"text":11680},"5799429","Most customer success teams operate on a high-touch model where every customer enjoys dedicated attention from a customer success manager (CSM) throughout their journey. \n\nBut this level of engagement requires heavy investment in both time and personnel, making it impractical for companies to support large numbers of customers as they scale. \n\nWe spoke with Loïse Mercier, Team Lead, Customer Success Manager at Livestorm, to help you align [customer success metrics](https://livestorm.co/blog/customer-success-metrics) and build a scalable customer training strategy. \n\n\n## 4 tips to level up customer service\n\nThe customer success team is there to make sure customers meet their goals with your product. They need to have a deep understanding of your product, as well as your customers' business goals. Here's what Loïse suggests customer success teams should level up on to provide world-class service at scale:\n\n\n### Tip 1: Provide virtual instructor-led training (VILT) \n\nProviding in-person training to every customer is impossible when you have a large customer base or product portfolio. Webinars, video conferencing, and online courses are some of the ways to deliver VILT. It allows learners to ask questions as they engage with the instructor in real-time.\n\nAccording to Loïse Mercier, \"Our onboarding process for enterprise clients includes a minimum of one virtual training to provide basic information on how to use Livestorm, how to create and host an event.\" \n\n“An advantage of VILT is that it can be easily recorded and reused for on-demand viewing. This reduces the training costs and makes it more convenient for learners.” To achieve success with VILT, Loïse recommends \"providing the best content for clients because adoption will come with engagement.\"\n\n\n### Tip 2: Enable on-demand training opportunities",{"__typename":833},{"__typename":811,"id":11683,"text":11684},"5932677","Customers at every stage of their journey need educational content that is easily accessible and available on-demand, so they don't have to wait for the next live training session. [Customer education](https://livestorm.co/blog/customer-education) is a blend of training, support, and success content.\n\nAt Livestorm, since there’s only one VILT, Loïse, says, \"Having on-demand content is great as it is flexible and customers can watch it in their own time. Livestorm has also created opportunities for clients to ask questions.\"\n\n\n### Tip 3: Repurpose existing marketing and product content\n\nCustomer training doesn't have to start from scratch. Chances are, you already have a lot of content that can be repurposed for training, such as blog posts, [on-demand webinars](https://livestorm.co/webinar-software/on-demand-webinars), videos, eBooks, etc.\n\n\"When you're a customer success manager, you always want to provide the best content to your client that’s adapted to their use case,\" says Loïse. \"We don’t want to share something that’s not relevant.\"\n\nLivestorm hosts virtual events where clients and prospects can learn about various topics, such as \"How to Organize a Virtual Event\" and \"Best Practices for Webinars.\" These events are often recorded and made available on-demand so people who couldn’t attend can still benefit.\n\nWhen answering clients, Loïse recommends \"providing a detailed and personalized answer along with an article to learn more about use cases or go beyond.\"\n\n\n### Tip 4 Build a larger customer support and training team\n\nAs your customer base and product portfolio grows, it becomes impractical to maintain an optimized ratio of CSMs to customers. To avoid burning out your team, it’s important to have clear guidelines in place for how customer inquiries should be handled.\n\n\"At Livestorm, we have a defined mission, objective, and strategy for our team. We also have a clear understanding of what success looks like for each customer and how we can help them achieve it,\" says Loïse.\n\nTo provide the best support possible, it’s important to have a dedicated team who are experts in your product. This team should be able to quickly resolve any customer issues and escalate tickets when necessary.\n\nTo find the right personnel, you should be \"hiring people who are passionate and have a lot of empathy because each CSM walks with a portfolio of customers and they represent the customer's perception of the product.\"\n\nAutomation can help to free up your team's time so they can focus on more complex issues. It’s also crucial to empower the team, so they feel confident in their abilities to handle customer inquiries. \"When team members have the flexibility to take part in the process creation and idea generation it enables for a greater equation of success,\" according to Loïse.\n\n\n## **Step 1:** Prepare for the challenges your customer support team faces\n\nMost companies reference their high-performing customer success teams as one of their competitive advantages. And with good reason! A recent study by McKinsey Quarterly found that nearly 70% of buying decisions are made based on how a customer feels they are treated. It makes sense that founders would invest in customer support teams, and expect big returns as a result.\n\nHowever, this investment must be appropriately timed, and knowing when to scale your customer support team can be challenging. As a [guide to customer onboarding](https://livestorm.co/resources/guides/customer-onboarding), Loïse tells us that \"customer success is a process, it's not an event.\" \n\nFor Loïse, the main triggers are customer growth and the need to cover additional time zones. \"It's always best to anticipate and prepare for the challenges of scaling by implementing the right tools and processes so that the team is fully staffed because, by the time you hire and onboard a new member on your team, more customers will be added.\n\nAnd once you begin to scale, there may be an influx in conversations your team needs to handle. \n\n\"One of the biggest challenges is to make sure that we continuously measure the service quality and improve the customer experience while scaling.\"\n\nOpening up communication with your team and providing them with the right tools is a good way to support them. And always recognize their efforts, sharing CSM wins with the rest of the team.\n\n\n## **Step 2:** Help your customers help themselves through high-level support",{"__typename":833},{"__typename":811,"id":11687,"text":11688},"5815339","If you don’t already have a healthy set of help documents for your customers to reference, creating one is a key step to scaling customer support. A lot of smaller companies start out with a FAQ page on their website, which is a simple solution to fortify their support team.\n\nFor Loïse, these common [webinar questions](https://livestorm.co/webinar-glossary/webinar-questions) are an opportunity to take some pressure off of your CS team. \"Our customer care team provides an extensive help center with written articles, videos, and support can be reached by chatbot or email.\"\n\nAs you move into the big leagues, you can create a searchable knowledge base of help documents. Your customers can use keywords to solve their issues instantly, without needing to wait for a response from an expert.\n\nSo how exactly can you help your customers help themselves?\n\n\"For self-serve clients, there’s weekly training given by our customer care experts which is another resource that can be used by the customer,\" says Loïse.\n\nAs a final note, be wary of burying the option to contact your support team directly. Forcing customers to wade through your knowledge base when they have an urgent problem doesn’t encourage a healthy relationship. This is where the omnipresent chatbot can play a big role. Being transparent about where you can be contacted makes it clear that helping is your top priority.\n\n\n## **Step 3:** Incorporate new technology\n\nWe really like video (after all, it’s kind of our thing), so it makes perfect sense for us to incorporate video into our help content. We’ve beefed up our existing documentation with videos that address frequently asked questions or take deep dives into complex topics.\n\n\"Our product education team integrates videos in the help center, and using video content helps users to understand the product, while some may prefer reading an article with screenshots, we like to offer them the choice to select the resource they prefer.\"\n\n“At Livestorm, we also use a lot of live videos as part of our support strategy. Our sales team hosts weekly product demos for new clients to help them through the onboarding process. For our enterprise clients, we also host ‘ask me anything’ sessions in French and English so customers can ask questions and use this as an added resource.”\n\n\n## **Step 4:** Give your team the best tools to empower customer service\n\nAt Livestorm, good tools are our bread and butter. And when it comes to Customer Support, we have a stack of curated tools that help us collaborate and communicate at scale.\n\nSome of our favorite tools in our toolbox are:\n\n\n### Intercom\n\nIntercom is a communication tool that helps brands build strong customer relationships. We use Intercom for our support chat where we blend live and automated support.\n\n\n### Helpscout\n\nHelpscout is a helpdesk app that combines email-based customer support, knowledge-based tools, and an embeddable search/contact widget for customer service professionals. At Livestorm we use it to make our help documentation.\n\n\n### Customer io\n\nAutomated messaging platform Customer.io masters SMS, email, and push notifications for customer relationship building. It is also home to all of our email campaigns and onboarding emails.\n\n\n### Wistia\n\nWe've been fans of Wistia for a while now. They combine video hosting with marketing software. We use Wistia to host our replays and interviews. We also make our help tutorials with it.\n\n\n### Satismeter\n\nNPS tool Satismeter collects customer feedback. We use it to track our own NPS scores.\n\n\n### Asana\n\nAsana is a product management tool for teams. At Livestorm, Asana is where automatic tasks are created to alert the team about customer health.\n\n\n### Salesforce\n\nSalesforce is a CRM software that helps sales and marketing teams manage their customer relationships. We use Salesforce to keep track of all our deals and customers in one place.\n\n\n### Planhat\n\nPlanhat is a customer success management platform that offers customer lifecycle management, ad hoc reports, performance metrics, and manages workflows.\n\nGood CS tools need to scale with your growing team, so subscription-based models where you can add team members as needed can be useful. They also need to be transparent so that team members can transition between shifts. Shared inboxes and task assignments help teammates know what’s going on with customers at a glance.\n\n\n## **Step 5:** Focus on the people for scalability in business\n\nCustomer support is all about people. So, when hiring for new customer support roles, take a look at your existing team. What characteristics do they seem to embody? Chances are, your most successful CS members are great communicators.\n\nA customer support manager's key focus is solving problems. So, it’s no surprise that the best CSMs can navigate tough problems and find solutions on the fly. And, since the role is so people-focused, empathy is also going to be a requirement. Finally, hire Customer Success Managers that are kind. Since 95% of customers have taken action (like churning or complaining about the business to others) after a negative customer experience, your CS team can significantly impact your bottom line.\n\nFocusing on who makes up your expanding CS team wouldn't be complete without considering where your team is located. As a SaaS company, your customers are likely spread across the world. And it is possible that you have just one home office. To make sure that your customers get the best support whenever they need it, you’ll need to be available at their convenience.\n\nThe best way to balance your CSM team with your growing business is to embrace remote workers. This does not mean outsourcing your customer support team to cheaper locations. Rather, hire highly skilled CSMs in the areas where you have the most clients. This way, they will be operating at the same time and on the same workdays as your customers. \n\nAnd just like how you should focus on the right people for your team, make sure you are measuring their progress in the best way. Metrics like resolution time create the wrong incentive for CSMs. You don’t want clients to be rushed through the help process. Instead, look at metrics like first response time. Most customers expect to receive a response within a 24-hour period after they first reach out for support. Responding promptly sends a message that you care, and are serious about solving your client's problems.\n\n\n### Empowering customer service with automation \n\nAutomation can be an excellent way to relieve some pressure from your expanding CS team. However, they should not replace your team entirely. You can blend automation with live support help, to make the customer experience more productive. Automating repeatable tasks is a good place to start.\n\nYour automation can act as a “front desk” for your team, fielding incoming questions and connecting clients with the best CS managers. Looping in humans when there are time-sensitive issues (like billing concerns) is imperative for maintaining good relationships.\n\nLoïse prefers to use automation to reach out to clients, \"We recently invited our enterprise clients to a masterclass event and used automation to email them the information and if they had any specific questions, they could ask back to our customer success manager.\"\n\n\"It’s important to remember that there is a team behind every automation setup and 1:1 discussions should happen throughout the enterprise customer journey. Ask for feedback from clients since most of the time they’re marketing experts and their feedback should be taken into account to make sure we are scaling in the right direction.\"\n\nEmpowering the individuals on your team to make calls on what clients need is a surefire way to keep the human touch in your automated CSM.\n\n\n## **Defining a customer service quality standard**\n\nScaling a customer support team is about building a team of the right people, with the right approaches and [customer onboarding software and tools](https://livestorm.co/blog/customer-onboarding-software). With a clear sense of mission, objectives, and quality standards, you can make sure your customer support team is ready to handle anything that comes their way.\n\n\n## FAQ\n\n\n### How do you scale customer experience? \n\nYou can scale customer experience by improving practices and processes, investing in better tools, and offering self-service options and a knowledge base. \n\n\n### How do you scale training? \n\nYou can scale training by having defined goals, objectives, and standards, leveraging technology, and revising your strategy frequently.\n\n\n### How do you measure customer success?\n\nCustomer success can be measured by customer churn rate, customer lifetime value, customer satisfaction score, Net Promoter Score, and other factors.",{"id":11690,"alt":36,"height":5448,"url":11691,"width":11692},"2273173","https://livestorm.imgix.net/1127/1596707281-frame-1842.png",3339,{"id":11694,"alt":11695,"height":11696,"url":11697,"width":4082},"13123992","scailing customer support",4004,"https://livestorm.imgix.net/1127/1618390663-scaling-your-customer-success-team.jpg","scaling-your-customer-success-team","Looking to build a scalable customer training and support strategy? Livestorm's Loïse Mercier shares her top tips for success.","5 Steps to Building a Scalable Customer Training and Support Strategy","Customer onboarding can make or break your business. Use our step-by-step guide, best practices, and checklist to build the best onboarding process.",[11703,11715],{"id":11704,"contentData":11705},"R97F1ahfSCqnmBqg0evkZg",{"@context":1143,"@type":1144,"mainEntity":11706},[11707,11711],{"@type":1147,"name":11708,"acceptedAnswer":11709},"What is customer onboarding?",{"@type":1150,"text":11710},"Customer onboarding is the process of introducing a new customer to your product or service. It's a systematic approach that helps customers understand how your product or service works, how to make it work for their use case, and how to get maximum value from using it. The process usually involves sharing educational materials, scheduling check-in calls and assigning a success manager. In other words, client onboarding is everything that happens between signing the contract and achieving the objectives you agreed upon with the client. It’s an ongoing process that helps you build customer relationships and should continue throughout the customer lifecycle.",{"@type":1147,"name":11712,"acceptedAnswer":11713},"Why is customer onboarding so important?",{"@type":1150,"text":11714},"Several reasons. First, a robust customer onboarding process is a critical part of customer retention. A failure to successfully onboard new customers often results in them not understanding the true value of the product or service you offer. If they fail to experience the benefits of what you offer, they're not going to stick around for long, and your churn rate will be high. Additionally, effective onboarding helps establish a connection between you and new customers. Customer onboarding focuses on building a relationship between your company and your customers. Your goal is to build trust with them, get them familiar with your product, make their lives easier, and help them become successful.",{"id":11716,"contentData":11717},"MS86n7iQS3a_FSnwC45Fyg",{"@context":1167,"@type":1168,"name":11718,"description":11719,"thumbnailUrl":11720,"uploadDate":11721,"duration":11722,"embedUrl":11450,"interactionCount":11723},"Customer Onboarding: How we do it at Livestorm","Customer onboarding is the process that a company puts in place to equip new customers with all the know-how of getting set up and getting started with using their product. In this video, you'll learn what customer onboarding looks like at Livestorm using our Video Engagement Platform. We'll cover the kick-off stage, training, Q&A session, and product adoption. ---------- ✨ Tune into the \"Fighting Churn with Stellar Customer Onboarding\" webinar replay: https://bityl.co/CALM ---------- ⏱️ Timestamps: 00:00 - Intro 00:47 - What is customer onboarding? 01:29 - Tools for Customer Onboarding 02:38 - Metrics for Customer Onboarding 03:25 - Livestorm’s Customer Onboarding Process ---------- Livestorm is Europe's go-to video conferencing solution for organizations that prioritize both data privacy and ease of use. Compliant with GDPR and the unique video conference platform in the European Union also certified ISO 27001, we guarantee data protection for you and your participants. Specifically designed to elevate your customer-facing events, whether you're hosting webinars or conducting training sessions, for audiences of 10 or 3000, Livestorm is the trusted choice for engaging your partners and clients securely and seamlessly. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/LkQgLk9wcmw/default.jpg","2022-05-11T13:48:00Z","PT7M9S","1128","Customer Onboarding Guide: Steps, Best Practices & Checklist",{"id":11726,"alternativeVersions":11727,"_locales":11730,"_publishedAt":11731,"_updatedAt":11732,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":11733,"blogPostAuthor":11735,"cluster":11737,"content":11746,"coverImage":36,"coverWithImgix":11836,"bottomContentOffer":166,"date":3792,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":11839,"relatedPillarPage":166,"seoDescription":11840,"sidebarContentCard":166,"structuredData":11841,"subtitle":11840,"title":11886,"slug":11729},"142926121",[11728],{"locale":756,"value":11729},"record-webinar",[756],"2025-07-02T17:53:03+02:00","2025-03-16T01:03:36+01:00",[11734],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":11736,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":4861,"bottomContentCardCtaTitle":780,"bottomContentCardText":4862,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":11738,"relatedPillarPage":11744,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":4880,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":11739,"coMarketing":493,"ebook":11740,"image":11741,"resourceType":11742,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":11743,"name":554},{"id":410,"name":411},{"id":4870,"backgroundImage":11745,"shortDescription":4877,"shortTitle":4878,"slug":4879},{"id":4872,"alt":4873,"height":4874,"url":4875,"width":4876},[11747,11750,11756,11759,11762,11765,11771,11774,11780,11783,11791,11794,11802,11805,11813,11816,11822,11825,11833],{"id":11748,"__typename":811,"text":11749},"142926144","**Whether you’re hosting or attending a webinar, learning how to record this type of event is a must.**\n\nFor attendees, the recording will be a lifesaver when you want to revisit the topic later. And if you’re the host, you’ll be able to review and repurpose valuable content that can be used to attract leads, boost revenue, and create training materials.\n\nWhether you're a host or participant, the recording process is a little different. We’ve compiled a list of tools and processes to teach you how to record a webinar, whether you're watching or leading the event.\n\n\n## How do you **record a webinar as a participant?** \n\nTo record a [webinar](https://livestorm.co/resources/guides/what-is-a-webinar) as an attendee, choose a tool and ask the host for permission.\n\n### First, ask permission to record the session\n\nIf you’re attending a webinar and the host isn’t planning on recording the session, you should always ask if they’re okay with you doing it. While many hosts may allow participants to record, others may object.\n\n**Sometimes webinars contain proprietary (i.e. trademarked or copyrighted) content that isn’t available for sharing.** You should never record someone else's webinar to use for your own commercial purposes.\n\n\n### Choose the best webinar recorder tool\n\nIf you’re not hosting the meeting, you need the right tool to record your screen while viewing the webinar:\n\n\n\n1. **Loom**\n2. **Vimeo Record**\n3. **Snagit**\n\n\n#### **1. Loom**\n\nLoom is a video messaging tool for asynchronous communication. You can also use it as a screen recorder following the prompts:\n\n\n1. **Sign up for Loom.** The free version will let you record up to 25 videos of five minutes, but the paid plan is only $15 a month and lets you record unlimited videos of any length. \n2. **Download the Chrome extension.** This step is optional but makes it easier to record your screen at any time.\n3. **Click on the extension button and choose “screen only.”** By default, Loom will record the screen and your camera. Click on “screen only” to record the live webinar.",{"id":11751,"__typename":833,"image":11752},"142926145",{"id":11753,"alt":11754,"height":2115,"url":11755,"width":2006},"48630712","Loom webinar recording tutorial","https://livestorm.imgix.net/1127/1666634056-01-loom-webinar-recording-tutorial_11zon.jpg",{"id":11757,"__typename":811,"text":11758},"142926146","4. **Press “start recording.”** Once you’re recording, avoid switching tabs and mute all your notifications.\n5. **Stop recording at the end of the event and access it via the link provided.** Loom records to the cloud and automatically generates a link so you can watch the video in your browser. You can also download the recording to your desktop by opening the link to your Loom video, clicking the three dots in the upper right corner, and selecting “download.” \n\n\n#### 2. **Vimeo Record**\n\nThis Vimeo product lets you record 2 hours of video for free. Here’s how to use Vimeo Record:\n\n\n\n1. **Sign up for a free or paid plan.** Create an account using your email address. \n2. **Click on “Open Vimeo Record.”** Click on the blue button to select your recording preferences. You can also do this directly from the extension.\n3. **Click on “screen only” and “start recording.”** Choose the microphone you wish to use from the list and click on the folder icon to choose where to save the recording.",{"id":11760,"__typename":833,"image":11761},"142926147",{"id":8441,"alt":8442,"height":8443,"url":8444,"width":8445},{"id":11763,"__typename":811,"text":11764},"142926148","4. **Download your video.** At the end of the webinar, your cloud recording will be uploaded to Vimeo. You can change the sharing privacy preferences. Share the link or click the “download” button to get a copy of the webinar saved on your computer.",{"id":11766,"__typename":833,"image":11767},"142926149",{"id":11768,"alt":11769,"height":2115,"url":11770,"width":2006},"48630716","Vimeo Record webinar recording software example","https://livestorm.imgix.net/1127/1666634233-03-vimeo-webinar-recording-example.jpg",{"id":11772,"__typename":811,"text":11773},"142926150","#### **3. Snagit**\n\nUnlike the other options in this list, Snagit doesn’t have a browser version, so you need to download the app to your computer. However, this screen capture tool is very lightweight and easy to install. \n\nSnagit also offers a 15-day free trial. But after that, you’ll need to purchase the license for $62.99, plus yearly maintenance costs. Follow these steps to use Snagit for recording webinars:\n\n1. **Download the app.** Choose the option that fits your operating system, and download the app.\n2. **Create an account.** Use your email credentials to create an account, or use Google sign-in for faster access.\n3. **Install the app and choose your preferences.** You'll see a popup window to grant recording permissions on your computer. \n4. **Adjust your settings.** Select which window you want to record, and choose whether you want to record your webcam.\n5. **Click “capture” and turn on the system audio recording.** Click the speaker icon to ensure you’re recording the webinar’s audio. For better audio quality, mute your microphone. ",{"id":11775,"__typename":833,"image":11776},"142926151",{"id":11777,"alt":11778,"height":2115,"url":11779,"width":2006},"48630722","Snagit preferences bar for recording webinars","https://livestorm.imgix.net/1127/1666634327-04-snagit-preferences-bar-for-recording-webinars_11zon.jpg",{"id":11781,"__typename":811,"text":11782},"142926152","6. **Choose the destination folder and enjoy your webinar recording.** After the event is recorded locally, you’ll be asked by Snagit to choose the destination folder and save it to your computer. The local recording allows you to rewatch or share the recorded webinar.\n\n\n## How do you **record a webinar as a host?** \n\nFor hosts, it's usually a good idea to record your webinar, especially when you're creating important content. After the event ends, you can [repurpose the content](https://livestorm.co/blog/repurpose-content) and distribute it across marketing channels. Follow these steps for recording webinar content:\n\n\n### 1. Choose the best webinar recording software\n\nAs a host, you don't need the screen recording tools above. Instead, you can easily record from your [webinar software](https://livestorm.co/free-webinar-software) using the built-in recording feature. Here are some of the top tools that allow you to record high-quality video and audio as you live stream to your audience:\n\n* **Livestorm:** Our video conferencing tool lets you host and record webinars, meetings, and virtual events. You can also create [pre-recorded webinar](https://livestorm.co/webinar-glossary/pre-recorded-webinar) content and set it to play automatically.\n* **Zoom:** When you host Zoom meetings or webinars, you can record them directly from your Zoom account.\n* **Teams:** You can record meetings using this Microsoft collaboration tool, which is widely used by enterprise-level businesses.\n* **GoToWebinar:** This tool for hosting webinars allows you to host large audiences and record live sessions without downloading any additional tools.\n\n\n### 2. Let participants know the session will be recorded\n\nBefore starting the webinar, make sure your audience knows you plan to record. You can add a disclaimer to the webinar description before users sign up for it or explicitly say it at the beginning of the session. This will prevent any privacy violations.\n\n\n### 3. Click the meeting record button\n\nIf you’re using Livestorm, you can stream and record webinars in HD either manually or automatically. Livestorm is an [automated webinar software](https://livestorm.co/webinar-software/automated-webinars), so if no one is on stage or there's no activity for 30 seconds, the recording will pause. It’ll resume recording once the session is active again.\n\nFor [automated webinar](https://livestorm.co/blog/automated-webinars) recordings, you have to tick the option **“automatically record upon event start”** when planning your meeting. You’ll find this option under settings in the category **“recording & on-demand.”**\n\nIn the **\"recordings\"** section of the toolbar, you can also select who can view the replay afterward and access the webinar.",{"id":11784,"__typename":833,"image":11785},"142926153",{"id":11786,"alt":11787,"height":11788,"url":11789,"width":11790},"48630735","Livestorm on-demand and webinar recording settings",811,"https://livestorm.imgix.net/1127/1666634584-05-livestorm-on-demand-and-webinar-recording-settings.jpg",1570,{"id":11792,"__typename":811,"text":11793},"142926154","If you want more control, you can deactivate the automatic recording settings. Instead, when you're ready to start, go to your event and click on **“start event.**”\n\nClick the **record button** and save your session. The audio and video recording will stop as soon as you end your event. While you’re live and recording, you’ll see these two icons on the upper left of your screen:",{"id":11795,"__typename":833,"image":11796},"142926155",{"id":11797,"alt":11798,"height":11799,"url":11800,"width":11801},"48630737","Livestorm webinar recording icons",829,"https://livestorm.imgix.net/1127/1666634608-06-livestorm-webinar-recording-buttons.jpg",1574,{"id":11803,"__typename":811,"text":11804},"142926156","#### **How do you record a webinar in Zoom?**\n\nTo record a webinar you’re hosting in Zoom:\n\n1. Create a Zoom event\n2. Start the meeting\n3. Click on “More”\n4. Click on “Record on this computer”\n5. Pause or stop the recording whenever you want in the Zoom window\n6. End the meeting\n7. Wait for the Zoom recording to process and save the file\n\nIf you’re not hosting the meeting, you’ll need to ask the host to grant you permission to record the session. Then, you’ll need to:\n\n\n\n1. Go to your Zoom app\n2. Click on the settings icon\n3. Scroll down and click on “view more settings”\n4. Click on the “Recording” tab",{"id":11806,"__typename":833,"image":11807},"142926157",{"id":11808,"alt":11809,"height":11810,"url":11811,"width":11812},"48630741","How to record a webinar in Zoom for participants",567,"https://livestorm.imgix.net/1127/1666634650-07-how-to-allow-participants-to-record-webinars-in-zoom.jpg",1822,{"id":11814,"__typename":811,"text":11815},"142926158","5. Enable the “local recording” option to save the recording locally to your computer\n6. Follow the instructions above\n\n\n#### **How do you record a webinar in Teams?**\n\nTo record a webinar in Teams: \n\n\n1. Start or join a webinar\n2. Click on the three dots in the toolbar\n3. Scroll down and click on “start recording”\n4. Stop the recording by following the same process or by ending the meeting\n5. Find and share your recording from SharePoint or OneDrive\n\nOnly meeting owners or people from the same organization can record webinars directly from Teams. \n\n\n#### **How do you record a webinar in GoTo Webinar?**\n\nIf you’re hosting a webinar using GoTo Webinar, here’s what you need to do to record it:\n\n1. Start your webinar\n2. Ensure you have at least 5GB of free space in your computer\n3. Click on “start recording” (Windows) or “record” (Mac)\n4. Stop your recording\n5. Get redirected to your video library\n6. Edit and share your webinar recording files\n\n\n## How do hosts share a webinar recording?\n\n**If you’re using Livestorm to [host your webinar](https://livestorm.co/resources/guides/what-is-a-webinar), the replay will be available for you and all attendees automatically after the webinar ends.** When planning your webinar, you activate these options:\n\n\n* Automatically record upon event start\n* On-demand replay access\n\nThen, all attendees will receive an automated email after the webinar ends with the replay link. If not, you can download the replay or click on “share event” to get a shareable link to the replay. \n\nWith Livestorm, you can change the access permissions for replays. That means you can make [on-demand webinars](https://livestorm.co/webinar-software/on-demand-webinars) private or accessible at any time, even after the event has ended.\n\n\n### How to download a Zoom webinar recording\n\nIf you’re hosting a webinar in Zoom, the video recording is saved locally. You don’t need to download the recording. \n\nIf you’re using Livestorm, you can save your webinar recording in two different ways:\n\n1. As soon as the webinar ends and you get the recording on the same page. You’ll find a download icon on the top right. If you click on it, the replay will automatically be saved to your computer. ",{"id":11817,"__typename":833,"image":11818},"142926165",{"id":11819,"alt":11820,"height":3770,"url":11821,"width":7953},"48630743","Livestorm download webinar recording button","https://livestorm.imgix.net/1127/1666634673-08-livestorm-download-webinar-recording.jpg",{"id":11823,"__typename":811,"text":11824},"142926166","2. Go to your Livestorm sessions, click on recordings, and then click on the download button. ",{"id":11826,"__typename":833,"image":11827},"142926167",{"id":11828,"alt":11829,"height":11830,"url":11831,"width":11832},"48630746","Livestorm download webinar recording from dashboard",815,"https://livestorm.imgix.net/1127/1666634698-09-livestorm-download-webinar-recording-from-dashboard.jpg",1568,{"id":11834,"__typename":811,"text":11835},"142926168","### How to edit a Zoom webinar recording\n\nIf you want to edit a Zoom or Livestorm webinar recording, you’ll need a video editor platform like Premiere Pro, Windows Movie Maker, iMovie, or Final Cut. \n\n\n## What’s the **best way to record a webinar?**\n\n**If you’re a host, the best way to record a webinar is using your meeting software's native recording tools.** You won’t need to download any additional software, and it just takes a few clicks.\n\n**If you’re attending a webinar, you need to pick one of the best webinar recording software we mentioned at the beginning (Loom, Vimeo Record, or Snagit).** Here’s how to do it depending on your device: \n\n \n### How to record a webinar **on Mac** \n\nIf you’re using a Mac computer you can use any of the tools mentioned above. Loom and Vimeo Record are browser-based, and Snagit has a Mac version available for download.\n\nIf you want to use an Apple product, you can use the QuickTime Software. To do so:\n\n\n1. Download the app\n2. Launch QuickTime\n3. Click on “File” and then on “New Screen Recording”\n4. Choose your screen and cursor visibility options\n5. Access the webinar \n6. Click on “record” (the red button)\n7. Stop the recording whenever you’re ready\n8. Save your file and export it to a specific location\n\n\n### How to record a webinar **on Windows 10**\n\nWindows 10 users can also record their screens using Loom, Vimeo Record, or Snagit. If you’re looking for a Microsoft product, you can use Microsoft Stream. However, this product has a 15-minute time limit, which means you’d need to record many videos to save the complete webinar. \n\nTo use Microsoft Stream, you should: \n\n1. Open the Microsoft 365 app\n2. Click “Create” and then “Record screen from your navigation bar in Stream”\n3. Check the recording button to start recording\n4. Choose which tab or window you want to record\n5. Once you finish the recording, go back to the Stream Recorder tab, and click on next to view your video.\n\n\n### How to record webinars **on Android, iPhone, or iPad**\n\nIf you’re using your phone to watch and record webinars, you can download the Loom app. This app is available on Android and iOS. That way you can record webinars on Android and Apple devices. \n\nApple devices come with an integrated screen recorder that allows you to get a recording of your screen. The problem with this tool is that it doesn’t record audio in video calls due to privacy regulations. \n\n\n## Is it worth using webinar recording software?\n\nIt's always a good idea to get a recording of your webinar or create a pre-recording to distribute later. Attendees can use webinar recordings to refresh interesting concepts or to show them to decision-makers at their company. And hosts can easily turn recorded webinars into evergreen content to capture leads. \n\n**If you’re attending a webinar, you should ask the host to record and share the recording with you.** Otherwise, you should ask for permission to use Loom, Vimeo Record, or Snagit to keep the recording on your computer.\n\n**If you’re hosting a webinar, the best thing that you can do is use tools with built-in recorders instead of using additional webinar recording software.** Livestorm lets you host, record, and analyze webinars without switching apps. You can easily share this recording with attendees automatically or manually, and continue to capture leads after the webinar ends. \n\n\n## **Frequently asked questions** about recording a webinar\n\n\n### Can I record a webinar I’m watching?\n\n**You can record the webinar you’re watching using a screen recording tool like Loom or Vimeo Record**. However, you need to ask the webinar host for their permission. \n\n\n### Can you record a webinar on your computer?\n\nYou can record a webinar on your computer in many different ways: \n\n\n\n1. Using Loom to record your screen\n2. Signing up for Vimeo Record and recording your screen\n3. Using Snagit to record your screen\n\nYou can also ask the webinar host to record the session and share the video with you.\n\n\n### What’s the best webinar recording software?\n\nThe best webinar recording software is the one that’s built into your webinar platform. For example, Livestorm allows hosts to record sessions automatically and send them to all registrants after the event. \n\nIf you’re recording a webinar you’re attending, one of the best webinar recording software is Vimeo Record. It’s free for recording videos up to two hours long, you get a shareable Vimeo link, or you get to download the video.\n\n\n### How to record a webinar on my iPhone?\n\nYou can record a webinar on your iPhone using the Loom app. If you use the iPhone's integrated screen recording tool it won’t record the audio. \n\n\n### How to record a webinar on iPad?\n\nTo record a webinar on your iPad, you should try using the Loom app. If you use the iPad’s integrated screen recording tool, you’ll get a video-only recording. ",{"id":11837,"alt":36,"height":1776,"url":11838,"width":1778},"48630778","https://livestorm.imgix.net/1127/1666636145-how-to-record-a-webinar-guide-for-hosts-and-attendees.jpg",[],"Learn how to record a webinar whether you’re hosting or attending. Find out how to easily record an event using webinar or screen recording tools.",[11842],{"id":11843,"contentData":11844},"142926302",{"@context":1143,"@type":1144,"mainEntity":11845},[11846,11850,11854,11858,11862,11866,11870,11874,11878,11882],{"@type":1147,"name":11847,"acceptedAnswer":11848},"How do you record a webinar in Zoom?",{"@type":1150,"text":11849},"To record a webinar you’re hosting in Zoom: Create a Zoom event Start the meeting Click on “More” Click on “Record on this computer” Pause or stop the recording whenever you want End the meeting Wait for the recording to process and get redirected to the saving folder If you’re not hosting the meeting, you’ll need to ask the host to grant you permission to record the session. Then, you’ll need to: Go to your Zoom app Click on the settings icon Scroll down and click on “view more settings” Click on the “Recording” tab Ensure the “local recording” option is activated Follow the instructions above",{"@type":1147,"name":11851,"acceptedAnswer":11852},"How do you record a webinar in Teams?",{"@type":1150,"text":11853},"To record a webinar in Teams: Start or join a webinar Click on the three dots in the toolbar Scroll down and click on “start recording” Stop the recording by following the same process or by ending the meeting Find the recording in your SharePoint or OneDrive Only meeting owners or people from the same organization can record webinars directly from Teams.",{"@type":1147,"name":11855,"acceptedAnswer":11856},"How do you record a webinar in GoToWebinar?",{"@type":1150,"text":11857},"If you’re hosting a webinar using GoToWebinar, here’s what you need to do to record it: Start your webinar Ensure you have at least 5GB of free space in your computer Click on “start recording” (Windows) or “record” (Mac) Stop your recording Get redirected to your video library Edit and share your webinar recording",{"@type":1147,"name":11859,"acceptedAnswer":11860},"How do hosts share a webinar recording?",{"@type":1150,"text":11861},"If you’re using Livestorm to create your webinar, the replay will be available for you and all attendees automatically after the webinar ends. If when planning your webinar, you activate these options: Automatically record upon event start On-demand replay access Then, all attendees will receive an automated email after the webinar ends with the replay link. If not, you can download the replay or click on “share event” to get a shareable link to the replay. With Livestorm, you can change the access permissions for replays. That means you can make on-demand webinars private or accessible at any time, even after the event has ended.",{"@type":1147,"name":11863,"acceptedAnswer":11864},"Is it worth using webinar recording software?",{"@type":1150,"text":11865},"Getting the recording of your webinar is always a great idea. Attendees can use webinar recordings to refresh interesting concepts or to show them to decision-makers at their company. And hosts can easily turn recorded webinars into evergreen content to capture leads. If you’re attending a webinar, you should ask the host to record and share the recording with you. Otherwise, you should ask for permission to use Loom, Vimeo Record, or Snagit to keep the recording on your computer. If you’re hosting a webinar, the best thing that you can do is use tools with built-in recorders instead of using additional webinar recording software. Livestorm lets you host, record, and analyze webinars without switching apps. You can easily share this recording with attendees automatically or manually, and continue to capture leads after the webinar ends.",{"@type":1147,"name":11867,"acceptedAnswer":11868},"Can I record a webinar I’m watching?",{"@type":1150,"text":11869},"You can record the webinar you’re watching using a screen recording tool like Loom or Vimeo Record. However, you need to ask the webinar host for their permission.",{"@type":1147,"name":11871,"acceptedAnswer":11872},"Can you record a webinar on your computer?",{"@type":1150,"text":11873},"You can record a webinar on your computer in many different ways: Using Loom to record your screen Signing up for Vimeo Record and recording your screen Using Snagit to record your screen You can also ask the webinar host to record the session and share the video with you.",{"@type":1147,"name":11875,"acceptedAnswer":11876},"What’s the best webinar recording software?",{"@type":1150,"text":11877},"The best webinar recording software is the one that’s built into your webinar platform. For example, Livestorm allows hosts to record sessions automatically and send them to all registrants after the event. If you’re recording a webinar you’re attending, one of the best webinar recording software is Vimeo Record. It’s free for recording videos up to two hours long, you get a shareable Vimeo link, or you get to download the video.",{"@type":1147,"name":11879,"acceptedAnswer":11880},"How to record a webinar on my iPhone",{"@type":1150,"text":11881},"You can record a webinar on your iPhone using the Loom app. If you use the iPhone's integrated screen recording tool it won’t record the audio.",{"@type":1147,"name":11883,"acceptedAnswer":11884},"How to record a webinar on iPad",{"@type":1150,"text":11885},"To record a webinar on your iPad, you should try using the Loom app. If you use the iPad’s integrated screen recording tool, you’ll get a video-only recording.","How to Record a Webinar: Guide for Hosts and Attendees",{"id":11888,"alternativeVersions":11889,"_locales":11892,"_publishedAt":11893,"_updatedAt":11894,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":11895,"blogPostAuthor":11897,"cluster":11899,"content":11904,"coverImage":36,"coverWithImgix":11983,"bottomContentOffer":166,"date":11986,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":11987,"relatedPillarPage":166,"seoDescription":11988,"sidebarContentCard":166,"structuredData":11989,"subtitle":11988,"title":11990,"slug":11891},"PjrZmmzyTTyn4eDBQrdQvw",[11890],{"locale":756,"value":11891},"buyer-journey",[756],"2025-02-28T17:19:25+01:00","2025-02-28T17:19:23+01:00",[11896],{"id":872,"name":681,"slug":682},{"id":1028,"avatar":11898,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1037,"bottomContentCardCtaTitle":1038,"bottomContentCardText":1039,"bottomContentCardTitle":1040,"displayCustomerLogoSection":493,"headerCtaText":1041,"headerCtaCtaTitle":1038,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":11900,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1057,"title":1058,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1043,"trackName":32,"trackNameFallback":1044,"backgroundImage":11901,"coMarketing":493,"ebook":36,"image":36,"resourceType":11902,"shortDescription":1055,"slug":1056,"title":1044},{"id":1046,"alt":1047,"height":1048,"url":1049,"width":1048},{"id":1051,"color":1052,"cta":1053,"icon":11903,"name":635},{"id":575,"name":576},[11905,11908,11916,11919,11925,11928,11935,11938,11944,11947,11954,11957,11964,11967,11970,11973,11980],{"id":11906,"__typename":811,"text":11907},"Tt7maNXAT4WPR2E5xHb0IA","A typical B2B buyer's journey is anything but linear. Decision-makers do extensive research and engage with your brand across multiple touchpoints before talking with sales or completing a purchase.\n\nTo shorten your sales cycle, you need to know how your target audience makes purchase decisions. Learn how prospects navigate each buying stage and map them to your sales process so you can improve customer acquisition and start growing revenue.\n\n\n## What is the buyer's journey?\n\n**The buyer's journey is the path of discovery, research, and decision-making that customers go through when purchasing a product or service. It includes three distinct stages — awareness, consideration, and decision — which overlap with both the customer journey and the sales funnel.**\n\n\n### Buyer journey vs. customer journey\n\nThe buyer's journey and customer journey both refer to a series of interactions a consumer has with a brand during the decision-making process. In fact, the first three stages of the customer journey are identical to the buyer's journey.\n\nBut **while the buyer's journey ends at the decision stage, the customer journey continues after the initial purchase**. It includes two additional stages that cover customer retention and loyalty.\n\nAs a result, the customer's journey captures the entire lifecycle. It spans discovering the brand to becoming a repeat customer and a loyal advocate for its products and services.\n\n\n### Buyer journey vs. sales funnel\n\nBoth the buyer's journey and the sales funnel illustrate the purchasing process. But they do so from two different perspectives:\n\n\n\n* **The buyer's journey shows the customer's point of view.**\n* **The sales funnel reflects the perspective of the company — specifically the [sales team](https://livestorm.co/teams/sales).**\n\nAs a result, the two processes include many of the same stages, just with different names. Some funnels include up to six stages, with several (e.g., interest, evaluation, and engagement) to cover the consideration process.\n\nBelow, we'll cover how to map the sales perspective to the buyer's perspective to sell more efficiently.\n\n\n## What are the three stages of the buyer's journey?\n\nTo understand your customers' buying journey, you need to know how the decision-making process works for your buyer persona. This step-by-step walkthrough of the stages of the buying process covers what prospects typically do, think, and ask on the path to purchase.",{"id":11909,"__typename":833,"image":11910},"SmBUgRFlRmKCPLgvaQW3eQ",{"id":11911,"alt":11912,"height":11913,"url":11914,"width":11915},"U0DpgnKqRdG02vy301eEGw","buyer's journey infographic",972,"https://livestorm.imgix.net/1127/1740745933-livestorm-buyer-journey-infographic.png",1297,{"id":11917,"__typename":811,"text":11918},"BKUjQZWGSrCYE-TxNpxWvg","### Awareness stage\n\n**At the awareness stage, the buyer is aware of pain points or symptoms of a problem. But they don't yet have a full understanding of the problem or how to solve it.** So when they search for answers, they tend to describe the problem rather than the solution.\n\nAs an example, suppose your typical customer is a salesperson who needs to reach more prospects via cold email. During this stage, they might notice that their outreach efforts aren't getting the results they want.\n\nSo they might start to think that their current approach is too time-consuming and there must be a better way to connect with prospects at scale. So they might ask:\n\n\n\n* \"How are successful sales reps handling cold outreach?\"\n* \"Is cold email still effective?\"\n* \"What's a good response rate for cold outreach?\"\n\n\n### Consideration stage\n\n**During the consideration stage, buyers begin to research solutions for their problems. They're able to name the problem, and they start to discover brands, products, and services that might be able to help them.**\n\nAs they explore solutions, they might read reviews of software platforms or watch explainer videos. And they might think about how much time these solutions would save and how they'd work with an existing tech stack.\n\nAt the consideration stage, a potential buyer might ask:\n\n\n\n* \"What are the deliverability rates for this platform?\"\n* \"How does this platform and that one compare in terms of features?\"\n* \"How can I use this platform to automate my cold outreach process?\"\n\n\n### Decision stage\n\n**Once buyers reach the decision stage, they have a short list of potential solutions for their problems. So they're spending time evaluating each one, asking others for advice, and reviewing use cases.**\n\nTo make the right decision, they typically demo or trial different solutions. And in many cases, they negotiate pricing to secure a solution that fits with their budget.\n\nAs they get closer to making a purchase, a potential buyer might ask:\n\n\n\n* \"How quickly will I see ROI from this software purchase?\"\n* \"Do you have case studies from other customers in my niche?\"\n* \"Are subscriptions flexible if I need to scale up or down?\"",{"id":11920,"__typename":833,"image":11921},"bpkrhrPkRtqqLvZBQ-lM6g",{"id":11922,"alt":11923,"height":8423,"url":11924,"width":2198},"46315930","A successful customer onboarding ","https://livestorm.imgix.net/1127/1649837709-shutterstock_1049691002.jpg",{"id":11926,"__typename":811,"text":11927},"Ux0U6P7HT_SZNLXSflWf-w","## Why you need to know the customer purchasing journey\n\nUnderstanding every stage of the purchasing path takes time. But once you know how potential customers navigate this process, your sales and [marketing teams](https://livestorm.co/teams/marketing) benefit by:\n\n\n\n* **Creating a better customer experience**. When your process reflects prospects' needs, challenges, and questions at each stage, it creates a smoother experience that often leads to more conversions.\n* **Developing more relevant sales and marketing efforts**. When you know what prospects are thinking and asking at each buyer journey stage, you can create content that speaks their language.\n* **Making the sales process more efficient**. The more data you collect at each stage, the better you can support the decision-making process, helping prospects navigate the journey more efficiently.\n* **Supporting your [account-based marketing](https://livestorm.co/blog/what-is-account-based-marketing) (ABM) efforts**. Once you understand the buyer's journey, you'll have an easier time creating targeted content that you can customize for your top accounts.\n\n\n## How to align your sales process with the buyer's journey\n\nDon't expect prospects to match their customer journey map to your sales funnel. Instead, tailor your sales process to the different stages of the buyer's journey.\n\n\n### Awareness stage\n\nAt the awareness stage, take time to understand your [ideal customer profile](https://livestorm.co/blog/ideal-customer-profile) (ICP). In addition to their industry, company size, and annual revenue, make sure to clarify their pain points and goals. Then, create educational content that speaks to these customer needs.\n\nAt Livestorm, we regularly produce blog posts that answer questions about promoting webinars and hosting different types of [live events](https://livestorm.co/use-cases/live-events). For example, our post about [B2B webinar ideas](https://livestorm.co/blog/b2b-webinar-ideas) is designed to inspire potential customers while introducing them to our [webinar software](https://livestorm.co/webinar-software).",{"id":11929,"__typename":833,"image":11930},"EAREma1eSoOK3F4hOT3o8Q",{"id":11931,"alt":11932,"height":11933,"url":11934,"width":838},"aogF9M22TlmOW-7UXF0mLg","example of an educational blog post from Livestorm",692,"https://livestorm.imgix.net/1127/1740746180-livestorm-blog-post.png",{"id":11936,"__typename":811,"text":11937},"bwsE31tkR-Or_DhGazP_7A","Our [B2B marketing strategy](https://livestorm.co/blog/b2b-marketing-strategies) also includes comprehensive guides on topics like video marketing and virtual events. Plus, we collect original data and compile it into assets like our [2024 Webinar Marketing Report](https://livestorm.co/resources/reports/2024-webinar-marketing-report).\n\nOur [webinar toolbox](https://livestorm.co/tools) also attracts potential customers as they become aware of questions about hosting or improving live events. With our tools, prospects can easily achieve tasks like outlining webinars, creating webinar scripts, and analyzing webinar engagement.",{"id":11939,"__typename":833,"image":11940},"aO1BAi1ASySc_r-6wlYLfg",{"id":11941,"alt":11942,"height":8443,"url":11943,"width":838},"JsXlSLIBTKCe67IuPgRjiw","Livestorm's free webinar toolbox","https://livestorm.imgix.net/1127/1740746191-livestorm-webinar-toolbox.png",{"id":11945,"__typename":811,"text":11946},"dyd7BSzsS9mbNsBb52DvBw","At this stage, the goal of our content marketing strategy isn't converting prospects into paying customers. Instead, we focus on providing helpful information and building tools that create value for our ICP.\n\n\n### Consideration stage\n\nTo connect with prospects at the consideration stage, introduce content that focuses on the solutions your product or service provides. This often includes comparative content, customer stories, and [lead generation campaigns](https://livestorm.co/blog/b2b-lead-generation-best-practices).\n\nFor example, we've developed a [webinar software comparison](https://livestorm.co/webinar-software-comparison) guide that lets you evaluate Livestorm with top competitors. Each side-by-side table compares customer ratings, functionality, and key features.",{"id":11948,"__typename":833,"image":11949},"fWlg9fgGTqqkzMc-bHyz_Q",{"id":11950,"alt":11951,"height":11952,"url":11953,"width":838},"KgqlSlw0SVKPBO6OGGqnPA","Livestorm's webinar software comparison tool",904,"https://livestorm.imgix.net/1127/1740746233-livestorm-webinar-software-comparison.png",{"id":11955,"__typename":811,"text":11956},"Uk1rUZQoTD2JLiyIQp9hYA","Our collection of [Livestorm customer stories](https://livestorm.co/webinar-software-comparison) features dozens of case studies. Each one walks through the process of how the customer used Livestorm to solve a specific pain point — and it quantifies the customer's results.",{"id":11958,"__typename":833,"image":11959},"DQE5UD5bSP640ceNaIqw7g",{"id":11960,"alt":11961,"height":11962,"url":11963,"width":838},"F-pKhmmfTSic0kXHERSGGA","Livestorm's customer stories",602,"https://livestorm.imgix.net/1127/1740746243-livestorm-customer-stories.png",{"id":11965,"__typename":811,"text":11966},"Ps2IfjX7TQibV-TYjDPx5A","We also use our software platform to showcase our solution and generate leads using a [webinar funnel](https://livestorm.co/blog/create-a-webinar-funnel). Our[ webinar library](https://app.livestorm.co/livestorm/) includes a mix of quarterly product webinars and co-marketing events that allow our lead generation efforts to reach a wider audience.\n\nAt this stage, we typically encourage interested customers to take a closer look at our product. This often involves prompts to sign up for a [product demo](https://livestorm.co/use-cases/product-demo-webinar-software).\n\n\n### Decision stage\n\nTo help prospects make the right purchase, we focus decision stage content on achieving specific outcomes and overcoming objections. At this stage, we often use video content, including a combination of webinars and video conferencing.\n\nFor example, we've created an [on-demand Livestorm demo](https://app.livestorm.co/livestorm/livestorm-on-demand-demo/) that potential buyers can access at their convenience. It shows our webinar software in action, helping customers assess how our platform works and if it meets their needs.",{"id":11968,"__typename":833,"image":11969},"cK6MyNoXSBCtBJ8ZRPwNRA",{"id":6545,"alt":6546,"height":6547,"url":6548,"width":838},{"id":11971,"__typename":811,"text":11972},"dXD-g10mTieYRn9Hj8TnIA","Our [virtual selling](https://livestorm.co/blog/what-is-virtual-selling) strategy also includes live demos, which provide more personalized walkthroughs and pricing discussions. Interested customers can book a live demo by clicking the call to action button on our homepage.",{"id":11974,"__typename":833,"image":11975},"F4kYsEKuQlK5tMcmP6XTNA",{"id":11976,"alt":11977,"height":11978,"url":11979,"width":838},"ASIuWy_gQkyA47DA-MUgCQ","Livestorm's live demo",380,"https://livestorm.imgix.net/1127/1740746395-livestorm-live-demo.png",{"id":11981,"__typename":811,"text":11982},"UyZRB00cQfuBCPOGrLn32Q","Our sales team uses Livestorm's video conferencing features when hosting these demos. This creates an opportunity to showcase our platform's video call capabilities while presenting a customized demo and answering customer questions.\n\n\n## Livestorm to optimize your buyer's journey\n\nWhether you want to connect with prospects one on one or in large groups, Livestorm can help. Our webinar software is designed for live and [on-demand events](https://livestorm.co/webinar-software/on-demand-webinars) as well as video conferencing and virtual meetings.\n\nWith Livestorm, you can:\n\n\n\n* Host live webinars and record them for evergreen lead generation\n* Set up virtual meetings with buying teams\n* Hold video calls in dedicated video conferencing rooms\n* Sync data with CRMs, marketing automation tools, and 1,000+ Livestorm integrations\n\nCurious how Livestorm can support your sales process? [Sign up for Livestorm](https://app.livestorm.co/#/signup) and set up your first webinar or video call in minutes.",{"id":11984,"alt":36,"height":897,"url":11985,"width":899},"ELMvgqUFSViQ8SOEE9znPw","https://livestorm.imgix.net/1127/1740745678-buyer-journey.jpg","2025-02-28",[],"Explore the buyer's journey from the awareness stage to the decision stage. Learn to align the sales process with the buying journey to boost conversions.",[],"Buyer's Journey: How to Align Your Sales Process",{"id":11992,"alternativeVersions":11993,"_locales":11998,"_publishedAt":11999,"_updatedAt":12000,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":12001,"blogPostAuthor":12003,"cluster":12005,"content":12012,"coverImage":36,"coverWithImgix":12097,"bottomContentOffer":166,"date":11986,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":12101,"relatedPillarPage":166,"seoDescription":12102,"sidebarContentCard":166,"structuredData":12103,"subtitle":12102,"title":12104,"slug":11995},"ZVnys46eTwamnojupw-vjg",[11994,11996],{"locale":756,"value":11995},"what-is-ai-marketing",{"locale":759,"value":11997},"l-ia-marketing-pour-booster-le-marketing-digital",[756,759],"2025-02-28T17:19:03+01:00","2025-02-28T17:19:01+01:00",[12002],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":12004,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":12006,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":12007,"coMarketing":493,"ebook":12008,"image":12009,"resourceType":12010,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":12011,"name":554},{"id":410,"name":411},[12013,12016,12019,12022,12028,12031,12037,12040,12046,12049,12056,12059,12065,12068,12071,12074,12077,12080,12088,12091,12094],{"id":12014,"__typename":811,"text":12015},"FuUsfxmISDeAdHxzAvqx5Q","AI has transformed B2B marketing, changing how companies develop campaigns, create content, and connect with prospects. For B2B marketers, leveraging AI is no longer optional. Instead, it's now essential.\n\nTo get measurable results, you need to know how and when to implement this technology. In this article, we explore use cases and tools to inspire your approach, tips to overcome common challenges, and best practices to set up your team for success.\n\n\n## What is AI marketing?\n\n**AI marketing is the process of using artificial intelligence to plan, implement, or analyze promotional efforts. AI-powered tools use machine learning (ML) and natural language processing (NLP) capabilities to set up campaigns, create content, and optimize results.**\n\nWhile there are countless AI tools and tactics to consider, marketing teams typically gain the biggest benefits from predictive AI and generative AI solutions.\n\n\n### Predictive AI\n\nPredictive AI tools analyze datasets, using ML technologies to identify patterns and anticipate outcomes. They're helpful for evaluating campaign data and modeling results based on different scenarios or budgets. You can use predictive AI tools to plan future campaigns or optimize existing marketing efforts across channels and platforms.\n\n\n### Generative AI\n\nGenerative AI tools use NLP technologies to create text, image, and video content. They train on large language models (LLMs), learning to identify patterns in existing content and using them to create new content. You can use them to generate campaign content, including everything from messaging to creatives.",{"id":12017,"__typename":833,"image":12018},"fdOAH3tcS9-FQEI0O2ah2g",{"id":11292,"alt":11293,"height":5697,"url":11294,"width":5699},{"id":12020,"__typename":811,"text":12021},"GlcTqYPpS3uCs2S1ugNb6w","## Use cases for AI marketing\n\nBetween predictive and generative AI, there are plenty of ways to incorporate these solutions into your digital marketing strategy.\n\nAnd if you're like most marketers, deciding how and when to use AI is a top priority. **AI implementation is the most important initiative for marketers, according to the ninth edition of the [Salesforce State of Marketing](https://www.salesforce.com/news/stories/marketing-trends-ai-data/) report.**\n\nLet's look at some of the most common [B2B marketing](https://livestorm.co/blog/b2b-marketing-strategies) use cases and examples of AI in marketing.\n\n\n### Perform market research\n\nAs your company grows, you'll inevitably have questions about how to expand audience and which marketing platforms or channels to use. **AI assistants can help with market research by automating much of the data collection and analysis.**\n\nFor example, chatbots like ChatGPT and Claude are designed to answer questions, help you think through problems, and suggest courses of action. These AI assistants can:\n\n\n\n* Develop surveys for your target audience\n* Analyze interviews with potential customers\n* Synthesize data and pinpoint insights\n* Source data and research target audiences and marketing channels\n* Create a timeline for expanding into new markets\n* Perform competitor analysis and identify opportunities\n\nBecause they handle so many manual marketing tasks, these tools free up time so your team can focus on creating lead and [demand generation content](https://livestorm.co/blog/demand-generation-tactics) and implementing an effective marketing strategy.\n\n\n### Have conversations with customers\n\nAI chatbots aren't just for internal use. **Many chatbots can also interface with prospects and customers, helping you market and sell products and services more efficiently on your website or social media profiles.**\n\nAt Livestorm, we use Intercom to connect with website visitors. Our Intercom assistant invites prospects to send a message, suggests common questions to ask, and automatically answers them.",{"id":12023,"__typename":833,"image":12024},"Pc_PqKHgQDum3khIh5855w",{"id":12025,"alt":12026,"height":6858,"url":12027,"width":838},"FC5iTEWqSZijmteOwPbxeQ","Livestorm's chatbot","https://livestorm.imgix.net/1127/1740746931-livestorm-chatbot.png",{"id":12029,"__typename":811,"text":12030},"YMPrDo1CR-usav6Zrpo7HA","The assistant also shares tips to get started with Livestorm and prompts new visitors to create an account. Plus, it gives visitors the option to watch an on-demand demo or schedule a live demo with our sales team.\n\n\n### Generate marketing content\n\nFrom social media posts to ad copy to email newsletters, digital marketing campaigns require a *lot* of content. Many marketers are using AI to generate outlines or polish drafts, making it possible to build campaigns in less time.\n\n**With Livestorm's [webinar tools](https://livestorm.co/tools), you can plan your [video marketing](https://livestorm.co/resources/guides/video-marketing) in a fraction of the time you'd need to outline and script videos manually.** As a result, your team can share knowledge and connect with customers more efficiently.\n\nOur [webinar outline generator](https://livestorm.co/tools/webinar-title-outline-generator) suggests titles and helps you fine-tune your angle in seconds. All you have to do is input the topic and a short description of your webinar idea.",{"id":12032,"__typename":833,"image":12033},"DeeJa7cYRkuADwoek9F-aQ",{"id":12034,"alt":12035,"height":6525,"url":12036,"width":838},"AqBB5sbYRKa0GTFO2nJ6Nw","Livestorm's webinar title generator","https://livestorm.imgix.net/1127/1740747002-livestorm-webinar-title-generator.png",{"id":12038,"__typename":811,"text":12039},"P0txFGefSkeQCltJU28Csw","Then, prompt it to create a complete webinar outline based on your idea. In just a few seconds, it suggests a framework, develops key takeaways, and even designates time for a Q&A session with the audience.",{"id":12041,"__typename":833,"image":12042},"YF2uHz2WT6iIzsX4ryQOlA",{"id":12043,"alt":9315,"height":12044,"url":12045,"width":838},"TyYwq_mWQUyhRf6FQRxkyg",738,"https://livestorm.imgix.net/1127/1740747019-livestorm-webinar-outline-generator.png",{"id":12047,"__typename":811,"text":12048},"CdZYyO66T02F3hHa8Yn4qg","**You can save even more time with our [webinar script generator](https://livestorm.co/tools/script-generator). Enter your topic and idea, select the video format, and generate a full script in minutes.**",{"id":12050,"__typename":833,"image":12051},"JPjQap17TZKZl0IFRzZ5GQ",{"id":12052,"alt":12053,"height":12054,"url":12055,"width":838},"GLWYd-ySQWmoHXnHTPAF6w","Livestorm's video script generator",1249,"https://livestorm.imgix.net/1127/1740747035-livestorm-video-script-generator.png",{"id":12057,"__typename":811,"text":12058},"fz3jZbFvS_2kgsf1de-a1g","In addition to webinars, our script generator also works for social media marketing — including YouTube videos, LinkedIn content, and Instagram videos.\n\n\n### Repurpose content into new formats\n\nProducing marketing content often requires a ton of time and resources. For example, producing a webinar requires multiple speakers to prepare talking points, share resources, and present to a live audience.\n\nMaking [webinars available on demand](https://livestorm.co/webinar-software/on-demand-webinars) is a great way to get more mileage from your video content. But **you can get even more value from your content by transforming the original material into new formats**.\n\nFor example, you can [repurpose content](https://livestorm.co/blog/repurpose-content) from a webinar into short-form videos. You can turn podcast episodes into blog posts. And you can transform blog posts into social media content.\n\nWhen you [host webinars](https://livestorm.co/blog/host-webinar) with Livestorm, generating post-event content is easy. Just record the session with Livestorm's [webinar software](https://livestorm.co/webinar-software). After the webinar wraps up, click to create new content from the event.",{"id":12060,"__typename":833,"image":12061},"IGJZGhw4R5yQczSjawvlEw",{"id":12062,"alt":12063,"height":3974,"url":12064,"width":9325},"A5aDuIJTSvWUpan6HugHAg","Livestorm's webinar content repurposing tool","https://livestorm.imgix.net/1127/1734371446-frame-1.png",{"id":12066,"__typename":811,"text":12067},"Za6IdCGvS5ukqAkdhuTIZQ","Powered by AI, our content generator automatically creates the following assets:\n\n\n\n* **Summary of the webinar**, which covers the key points and notable quotes from speakers. You can use this summary when you make the webinar available on demand.\n* **Transcript of the event**, which includes the entire dialog with timestamps. If you embed the webinar on your website, you can display the transcript to make the content easier to search. You can also upload the transcript to another AI marketing solution and create content based on a custom prompt.\n* **Blog post**, which turns your video content into an article that's ready to publish. You can upload it directly to your website or edit the piece and add your own insights. Don't forget to embed the video.\n* **Email draft**, which generates subject lines and summarizes the webinar. You can transfer this content directly to your email marketing platform to show subscribers what they missed — and invite them to watch the on-demand video.\n* **Social media posts**, which summarize the video content for LinkedIn, Facebook, and X. You can copy the posts and publish them directly to each social media platform to promote your webinar.\n\n\n### Evaluate marketing campaign results\n\nMarketing analytics are essential for understanding how well your strategy is working. But reviewing raw data can be time-consuming, which may slow down your decision-making process and cause you to miss out on key opportunities to develop more successful campaigns.\n\n**Many AI technologies can collect and analyze campaign data, automatically providing insights and suggesting next steps. You can use the insights to optimize existing campaigns and inform future marketing practices.**\n\nLivestorm's [Video Engagement Score calculator](https://video-engagement.org/score-calculator) makes it easy to gauge the success of your webinar events. You'll need to provide data on the audience size, the event duration, and the audience engagement.\n\nThen, our tool automatically calculates a Video Engagement Score and compares your results to other webinars so you can see how your event compares to others.",{"id":12069,"__typename":833,"image":12070},"CcYGQtPLTaK8kOtZhP_P5A",{"id":9345,"alt":9346,"height":9347,"url":9348,"width":838},{"id":12072,"__typename":811,"text":12073},"LBgSWyTnSoyFa7r-iwN-9Q","It breaks down elements like attendance and messaging, assigning you a score for each. It also compares your numbers to the average score and generates suggestions for improving your scores in future webinars.",{"id":12075,"__typename":833,"image":12076},"bPm1ckK7QCmvj9xyV11F7A",{"id":1390,"alt":1391,"height":1392,"url":1393,"width":838},{"id":12078,"__typename":811,"text":12079},"DK-3nkouRIa2K-xRWP-JGw","### Develop audience segments\n\nAs you optimize your marketing campaigns, you may want to develop more tailored targeting. This way, you can create custom marketing messages for specific customer segments, develop personalized content for [account-based marketing campaigns](https://livestorm.co/blog/account-based-marketing-campaigns), and achieve marketing goals that are more ambitious.\n\n**Many AI analytics tools can analyze customer data and predict future behavior. They use these insights to develop audience segments, allowing you to target customers based on shared traits like location or behavior.**\n\nThen, you can add these audiences to your campaigns, taking actions like sending email marketing campaigns to specific customer groups or targeting certain segments with ads.\n\n\n## How using AI can benefit your marketing strategy\n\nAs you consider investing in AI applications in marketing, you need to know how this technology benefits your strategy. The biggest perks from AI capabilities include enhanced analysis, efficiency, and ROI.\n\n\n### Increased efficiency\n\nIf your [marketing team](https://livestorm.co/teams/marketing) has been feeling the pressure to do more with less, AI can help. With the right AI tools, your team can accomplish more in less time, improving efficiency and productivity.\n\nIn fact, **75% of marketers use AI tools to reduce manual task time**, according to the HubSpot [AI Trends for Marketers Report](https://offers.hubspot.com/ai-marketing). In addition, 73% use AI to become more productive, while 73% use it so they can focus their energy on more important tasks.\n\nFor example, Livestorm's webinar tools help you generate titles, outlines, and scripts in minutes rather than hours. With all that extra time, you can fine-tune your script, plan your promotion, or set up additional events.\n\n\n### Advanced analysis\n\nAI-powered solutions can analyze marketing data instantly. Yet most can do more than just evaluate existing data. Many AI tools can also model future performance, helping you understand how your campaigns are likely to perform during certain time frames, with different budgets, or when targeting certain audiences.\n\nIn fact, **70% of marketers report that AI helps conduct better data analysis**, according to the HubSpot report. With this capability, you can make smarter data-driven decisions and improve campaign performance.\n\n\n### Improved ROI\n\nBecause the use of AI increases efficiency and enhances analysis, it has the potential to drive ROI across the organization. According to HubSpot, **68% of marketing leaders already report seeing ROI from their AI investments**.\n\nMany B2B businesses see additional opportunities. According to Salesforce, improving marketing ROI is a top three priority.",{"id":12081,"__typename":833,"image":12082},"Gt3D3jVeQhO7jFWuP3AT1g",{"id":12083,"alt":12084,"height":12085,"url":12086,"width":12087},"S0cBbx6OS3-YmUmg0W6iyg","infographic showing the benefits and challenges of AI marketing",1193,"https://livestorm.imgix.net/1127/1740747365-livestorm-ai-marketing-infographic.png",1289,{"id":12089,"__typename":811,"text":12090},"anmGMbodTfGMyDE8n6lDRQ","## Top challenges of AI in marketing\n\nWhile many marketers are fully leveraging AI in marketing, they often struggle with some recurring issues. The biggest challenges of using AI in marketing focus on accuracy, originality, and privacy.\n\n\n### Accuracy issues\n\n**When you rely on AI algorithms for decision-making, inaccurate insights and incorrect models can point you in the wrong direction.** This can lead to poor campaign performance and missed opportunities to optimize ads or organic content.\n\nTo address these issues, first confirm that your data is accurate. Avoid human error by using native AI tools or [trusted integrations](https://livestorm.co/integrations) to analyze data.\n\nThen, take time to review the insights with your team. Consider factors like your marketing goals and campaign budgets when making a decision.\n\n\n### Originality challenges\n\nGenerative AI solutions use LLMs that train on existing text, image, and audio content. **As a result, using generative AI may result in material that doesn't look or sound completely original. This can downgrade the quality of your content.**\n\nTo address this issue, avoid publishing generative AI content as-is. Instead, take time to add a human touch to the content you generate with AI. For example, you can:\n\n\n\n* Include your team's first-hand insights to an AI-generated blog post\n* Insert your brand voice into AI-generated social media posts\n* Add your own editing flourishes to AI-generated short-form videos\n\n\n### Privacy concerns\n\n**One of the biggest perks of digital marketing AI solutions is the personalized insights they can generate. However, one of the biggest downsides of these tools is the privacy issues they can create.** \n\nSome AI-powered tools rely on customer data to predict future behavior or generate content. When choosing these tools, make sure they comply with data privacy guidelines like GDPR.\n\nWith Livestorm's AI solutions, you don't have to worry about these privacy concerns. Our content repurposing tool complies with GDPR regulations, and we store all our data within the EU.\n\n\n## Best practices for AI marketing\n\nWhether your team is new to AI or you're refining your approach, keep these best practices in mind to maximize the value of your AI marketing strategy.\n\n\n### Clarify goals for successful AI use\n\nMany software platforms offer AI capabilities. But it isn't always easy to know which are worth the investment.\n\n**Before you spend resources on tools or developing a policy, get clear on the goals you need to achieve.** For example, you might need to:\n\n\n\n* Generate text, image, or video content quickly with a small team\n* Repurpose content for different marketing channels on a small budget\n* Analyze [lead generation](https://livestorm.co/blog/b2b-lead-generation-best-practices) campaign data to make optimization decisions efficiently\n\nOnce you know what your team needs to achieve, you'll have an easier time creating a successful AI marketing strategy.\n\n\n### Create a framework for using AI\n\n**Don't depend on your team to decide when to use or avoid AI. Instead, establish a framework for using AI in marketing tasks.**\n\nAnalyze your team's current workflows and identify areas that need improvement. Then, create standard operating procedures (SOPs) for AI usage.\n\nFor example, you might advise your team to use AI to create drafts of content or produce marketing reports. Review your guidelines quarterly and revisit your usage.\n\n\n### Provide training for your team\n\n**AI models and solutions are changing quickly. Provide prompt training and regular updates to make sure your team knows how to leverage AI marketing tools to the fullest.**\n\nFor example, host training sessions when tools in your tech stack release major updates. Record the sessions and make them available on demand so your team can access them at any time.\n\nPlan monthly lunch and learn sessions for your marketing team. Invite team members to share how they're using artificial intelligence in marketing to inspire colleagues.",{"id":12092,"__typename":833,"image":12093},"d3EcoiU-SFOMuppyrKNysA",{"id":7651,"alt":7652,"height":1776,"url":7653,"width":1778},{"id":12095,"__typename":811,"text":12096},"DGpWr4P6TimxzqRj7BP8Ww","### Establish privacy standards\n\n**AI tools can create privacy issues with both organizational data and customer information. To avoid these issues, create and communicate privacy standards for everyone to follow.**\n\nConsider creating a list of approved tools to use for internal and external data. Require your legal or IT team to review any new tools your team is considering adding to the tech stack.\n\nCreate guidelines for the kind of data employees can input into AI tools. For example, you might caution your team against providing AI tools with confidential data.\n\n\n### Use the right AI marketing tools\n\nOnce you've established goals and guidelines, build your AI-powered tech stack. Test the AI features in the tools your team already uses. Then, explore new AI marketing platforms.\n\nLook for tools that have the capabilities you need and that easily integrate with your tech stack. This way, you'll make progress toward your marketing goals and also eliminate the need for time-consuming manual data transfers.\n\n\n## Livestorm for AI marketing\n\nThe marketing landscape is changing quickly. Livestorm makes planning live events and on-demand content faster and easier, handling everything from creating a [webinar outline](https://livestorm.co/blog/webinar-outline) to analyzing the event and repurposing the content.\n\nLivestorm's AI marketing tools help you:\n\n\n\n* Generate webinar titles and outlines to guide your video content\n* Create webinar scripts so everyone knows exactly what to say\n* Repurpose webinar content into social media posts, blog posts, and more\n* Analyze your Video Engagement Score to make your next webinar even better\n\nCurious how Livestorm's AI tools can transform your video marketing strategy? [Try our webinar tools](https://livestorm.co/tools) for free today.",{"id":12098,"alt":12099,"height":897,"url":12100,"width":899},"Ihg-3xCyRAy_WC2K3juCeQ","marketer using AI tools","https://livestorm.imgix.net/1127/1740746726-ai-marketing.jpg",[],"Learn how AI marketing transforms your strategy and benefits your brand. Get free tools, explore use cases, and review best practices for AI in marketing.",[],"What Is AI Marketing? Challenges & Best Practices",{"id":12106,"alternativeVersions":12107,"_locales":12112,"_publishedAt":12113,"_updatedAt":12114,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":12115,"blogPostAuthor":12117,"cluster":12119,"content":12126,"coverImage":36,"coverWithImgix":12180,"bottomContentOffer":166,"date":11986,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":12183,"relatedPillarPage":166,"seoDescription":12184,"sidebarContentCard":166,"structuredData":12185,"subtitle":12184,"title":12186,"slug":12109},"ffvLdiSRRO2IvdTQLlZeuA",[12108,12110],{"locale":756,"value":12109},"how-to-write-video-script",{"locale":759,"value":12111},"script-video",[756,759],"2025-02-28T17:18:47+01:00","2025-02-28T17:18:46+01:00",[12116],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":12118,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":12120,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":12121,"coMarketing":493,"ebook":12122,"image":12123,"resourceType":12124,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":12125,"name":554},{"id":410,"name":411},[12127,12130,12137,12140,12143,12146,12152,12155,12158,12161,12167,12170,12177],{"id":12128,"__typename":811,"text":12129},"F6ZOzXojSOug3FEP6W1GAQ","As a creator or content marketer, you have plenty of great video ideas for your B2B brand. But translating those concepts into an effective video script can take tons of time, slowing your creative process.\n\nTo help you create better content faster, we've broken down how to write a video script into actionable steps. Improve your content creation workflow with our expert tips and free video script generator tool.\n\n\n## Why you need a script for video marketing\n\nA script is essential for creating sales, customer support, or marketing video content. **When you have a solid plan for video production, you create a better viewer experience and avoid missed opportunities for the business.**\n\n\n### Deliver your message effectively\n\n**Whether you want viewers to get to know your brand, learn about a new product feature, or sign up for a trial, you need to clearly communicate the main message at key points in the video.** Script writing helps you:\n\n\n\n* Fine-tune your messaging before recording or going live\n* Take advantage of opportunities to reinforce your message\n* Ensure your message makes the desired impact and supports your [B2B marketing strategy](https://livestorm.co/blog/b2b-marketing-strategies)\n\n\n### Develop a coherent structure\n\n**From short-form social media content to [long-form webinars](https://livestorm.co/resources/guides/what-is-a-webinar), videos resonate with your target audience when they share a cohesive narrative.** To do this, your video needs a logical structure.\n\nUse this basic framework as a starting point for your [video marketing](https://livestorm.co/resources/guides/video-marketing) efforts:\n\n\n\n* Beginning that hooks viewers and captures your audience's attention\n* Middle that explores the problem and walks through the process of finding a solution\n* Ending that completes the transformation and shares next steps\n\n\n### Simplify recording and editing\n\nWithout a good script for a video, you'll likely have a number of mistakes and retakes during your recording session. While these errors can be great for a blooper reel, they're not ideal for efficient content creation.\n\n**When you take the time to write video scripts, you know what to say and do during production. This makes the recording process go more smoothly, which inevitably leads to fewer edits.**",{"id":12131,"__typename":833,"image":12132},"egmBzA6IRJW2AlUsph0pXw",{"id":12133,"alt":12134,"height":220,"url":12135,"width":12136},"48590576","Video camera recording a live event for hybrid event marketing","https://livestorm.imgix.net/1127/1665596452-03-video-camera-recording-a-live-event-for-hybrid-event-marketing_3_11zon.jpg",648,{"id":12138,"__typename":811,"text":12139},"TEkTKUSlSkCWDdy0TOmjag","## How to write a video script in 7 steps\n\nFollow these steps to write a great video script, and see how to make the process more efficient with Livestorm's [webinar toolbox](https://livestorm.co/tools).\n\n\n### 1. Confirm the video format\n\nFirst, decide on the format for your video. For example, are you scripting a short video for social media, a five-minute explainer video, or a 60-minute webinar?\n\nNo matter the format, you'll use the same basic script writing process. You'll just need to make a few important adjustments to account for timing and pacing.\n\nHowever, if you're planning a live video, you'll want to take a different approach when writing your script.\n\n**\"For a live webinar, don’t script everything,\" cautions Pauline Mura, Senior Marketing Partnerships Manager at Livestorm. \"You need it to look natural and be ready to answer live questions or to react to what’s happening in the chat.\"**",{"id":12141,"__typename":823,"text":12142},"NOSdnpZMSt66rNpXIEeOTQ","\u003Cp>For a live webinar, don’t script everything. You need it to look natural and be ready to answer live questions or to react to what’s happening in the chat.\u003C/p>",{"id":12144,"__typename":811,"text":12145},"WSYmrs2GRUqMVl_FPFe0LA","Pre-recorded webinars are a different story. \"In a recorded webinar there won’t be live reactions, so it can be fully scripted. But it still needs to sound and look natural,\" Pauline explains. **To maintain a conversational aspect in your webinars, write scripts that leave space for discussion with fellow speakers.**\n\n\n### 2. Decide on the topic\n\nNext, clarify the main topic for the video. Aim to be as specific as possible.\n\nFor example, suppose you're preparing a webinar about remote work. You can zero in on the topic by clarifying:\n\n\n\n* Who it's for (e.g., employers or employees)\n* What kind of resources it will feature\n* If it will include expert insights or real-life stories\n\n\n### 3. Highlight the problem\n\nIdentify the problem your video will explore, making sure it aligns with your target audience's pain points.\n\nAs an example, a webinar about remote work might focus on challenges related to the job hunt.\n\n**With Livestorm's [webinar title generator](https://livestorm.co/tools/webinar-title-outline-generator), you can quickly get angles for framing your idea.** Just plug in the topic and a short description (including the problem), and click to generate a title.",{"id":12147,"__typename":833,"image":12148},"FQ0HE6HJRAq5xb9f3xyltw",{"id":12149,"alt":12035,"height":12150,"url":12151,"width":838},"Eq5TKPV5R6OUopNB3SEwPQ",1157,"https://livestorm.imgix.net/1127/1740748106-livestorm-webinar-title-generator.png",{"id":12153,"__typename":811,"text":12154},"JxuYZ5sET0GG4Hsf_vs7ew","You'll get three versions to consider. Click to copy the best one and add it to your video script template in Google Docs.\n\n\n### 4. Outline the main takeaways\n\nOnce you've decided on an angle, create a list of the main takeaways to cover. Make note of the primary things you want people to learn or *aha!* moments you want them to have while watching your video.\n\nWith Livestorm's [webinar outline generator](https://livestorm.co/tools/webinar-title-outline-generator), this step is simple. After reviewing the list of title ideas, click to generate an outline for the video.",{"id":12156,"__typename":833,"image":12157},"G2McUFlUS6uXiqO4oBVj2Q",{"id":9314,"alt":9315,"height":9316,"url":9317,"width":838},{"id":12159,"__typename":811,"text":12160},"I--AmGz5Sp6h5TBGwKiycg","**Our tool breaks down the video topic and highlights takeaways for each section. All you have to do is expand the sections with your insights and expertise.**\n\n\n### 5. Tell a compelling story\n\n**Storytelling is important for every type of video because it helps you create an emotional connection with viewers and engage your audience. Plus, it develops an arc through the video, creating a beginning, middle, and end.**\n\nTo craft your story, think about the journey you want viewers to experience. For example, your remote work webinar might weave a narrative that explores job market challenges before diving into actionable solutions.\n\nNot a storytelling expert? Livestorm's [video script generator](https://livestorm.co/tools/script-generator) can handle this part of the process for you. To generate a script, input the topic, description, and video format and then toggle the audience knowledge level and tone of voice.",{"id":12162,"__typename":833,"image":12163},"ffW4rFv7R_m9Q2i8YWhggw",{"id":12164,"alt":12053,"height":12165,"url":12166,"width":838},"HGK-B4FkSkGW6b9NZs4C0A",1284,"https://livestorm.imgix.net/1127/1740748196-livestorm-video-script-generator.png",{"id":12168,"__typename":811,"text":12169},"X4QqntPpTfCJuL05lgGMMw","In just a few seconds, you'll get a complete script that you can use as a blueprint for your video. If you're producing a webinar, the script even includes separate sections for the host and speakers.\n\n\n### 6. End with a call to action\n\nAt the end of your video, include a call to action (CTA) that suggests next steps for the viewer. Adding a CTA at the end helps you guide viewers to the next stage of their buyer's journey. For example:\n\n\n\n* A webinar might encourage viewers to sign up for a free trial\n* An explainer video might prompt viewers to try a product feature\n* A short video for social media might encourage viewers to subscribe to the channel\n\n\n### 7. Add visual direction\n\n**Once you've written and edited the video script, make a note of the visual elements you'll use throughout the video.** This helps you clarify what you need to record the video, making production much more efficient.\n\n\n\n* For a webinar, list the resources or files you and the speakers will share on your screens\n* For a social media video, list the clips to display, including when to cut to the next scene\n* For an explainer video, list the talking head content, testimonial, and b-roll footage to show\n\n\n## Tips to write a compelling script for video\n\nKnowing the basics of how to write a script for video is just the first step. Use our expert tips to make a good script great.\n\n\n### Start with a hook\n\n**To create the best videos, Pauline recommends that marketers \"work on the intro and transitions specifically.\" **Capture viewers' attention from the very beginning of the video by starting with a compelling hook.\n\n\n\n* Prompt viewers to imagine the solution to a pressing problem. Then show them how to achieve it.\n* Pique viewers' curiosity by hinting at the secrets or surprising findings your video will share.\n* Tell viewers that you'll walk them through how to do something in a specific number of steps.\n\n\n### Get to the point\n\nAvoid creating unnecessarily long intros or adding lengthy pauses anywhere in the video. **The more breaks you introduce, the more opportunities you create for viewers to become disengaged and click away from the video.**\n\nInstead, start telling the story as quickly as possible after capturing viewers' attention. Make the video worth your audience's time.\n\n### Keep the timing in mind\n\nWhile the video script writing process is similar for every video format, the timing is completely different. For example, in a webinar, you can typically dedicate a few minutes to the introduction. But in a short-form video, you have to get through the intro in a few seconds.\n\nMake sure your script takes both timing and pacing into account so you can include all the essential information and tell a coherent story without rushing through some sections and spending too much time on others.",{"id":12171,"__typename":833,"image":12172},"A5DyDBMhRoWse_Xz4gO0_Q",{"id":12173,"alt":12174,"height":12175,"url":12176,"width":1007},"29330704","livestorm webinar room",1988,"https://livestorm.imgix.net/1127/1636044485-free-webinar-software-2.jpg",{"id":12178,"__typename":811,"text":12179},"TVHfNEeNQHOYcKaL0em0zQ","### Consider the audience\n\nWhen scripting videos, keep your audience's knowledge level in mind. When you're speaking to an audience of newcomers, you'll typically need to include introductory information. But if you're making a video for an advanced audience, you may be able to assume that viewers already know the basic context.\n\n\n### Get clear on the tone of voice\n\nConsider how you'll communicate the message to your audience. **To create videos that truly connect with your audience, you have to get the tone of voice right.**\n\nShould your video script sound professional, casual, or somewhere in the middle? Let your brand standards and the nature of the content guide this decision.\n\n\n### Run through the script out loud\n\nOnce you've completed your draft, run through the script aloud. If you're hosting a [live event](https://livestorm.co/use-cases/live-events), invite all of the speakers to the [webinar dry run](https://livestorm.co/blog/webinar-dry-run).\n\nDuring this practice session, pay attention to the story arc, the timing, and the tone. For a webinar, run through the questions you plan to ask to make sure the speakers are prepared.\n\nWhile Pauline doesn't recommend fully scripting live webinars, she does suggest that you \"have the main questions drafted — at least the themes if it’s a panel or the main ideas per slide if it’s a presentation.\"\n\n\"Then, work on your transitions from slide to slide, or section to section,\" Pauline advises. \"Decide which speaker does which transition and slide, and prepare a short conclusion.\"\n\nOnce you've done the dry run and finished refining your script, you're ready to go live or start recording your video.\n\n\n## Livestorm for script writing and video marketing\n\nWhether you're planning to [host a webinar](https://livestorm.co/blog/host-webinar) or record video content for social media, Livestorm can help.\n\nOur webinar toolbox has everything you need to generate webinar titles, outlines, and scripts, saving you time so you can produce video content more efficiently. And our [webinar software](https://livestorm.co/webinar-software) makes it easy to:\n\n\n\n* Host live events with multiple speakers\n* Record videos for on-demand viewing\n* Create email sequences and custom registration pages\n* [Integrate with 1,000+ tools](https://livestorm.co/integrations)\n\nCurious to try Livestorm for yourself? [Sign up for a free Livestorm account](https://app.livestorm.co/#/signup) and set up your first video event in minutes.",{"id":12181,"alt":36,"height":897,"url":12182,"width":899},"WJ0fqMcPTqy15yHPvh554g","https://livestorm.imgix.net/1127/1740748843-video-team.jpg",[],"Learn how to write a video script with our step-by-step walkthrough and expert tips. Use our free tool to generate video scripts in minutes.",[],"How to Write a Video Script (+ Free Tool)",{"id":12188,"alternativeVersions":12189,"_locales":12192,"_publishedAt":12193,"_updatedAt":12194,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":12195,"blogPostAuthor":12197,"cluster":12199,"content":12206,"coverImage":36,"coverWithImgix":12318,"bottomContentOffer":166,"date":2612,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":12320,"relatedPillarPage":166,"seoDescription":12401,"sidebarContentCard":166,"structuredData":12402,"subtitle":12401,"title":12427,"slug":12191},"LfFspJMGSzetkq1PVL0Mzg",[12190],{"locale":756,"value":12191},"employee-onboarding-process",[756],"2025-02-21T15:38:07+01:00","2025-02-19T18:10:32+01:00",[12196],{"id":1301,"name":694,"slug":695},{"id":1028,"avatar":12198,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":6606,"bottomContentCardCtaTitle":780,"bottomContentCardText":6607,"bottomContentCardTitle":6608,"displayCustomerLogoSection":493,"headerCtaText":6609,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":12200,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":6624,"title":6625,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":6611,"trackName":32,"trackNameFallback":6612,"backgroundImage":12201,"coMarketing":166,"ebook":12202,"image":12203,"resourceType":12204,"shortDescription":6622,"slug":6623,"title":6612},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":6615},{"id":6617,"alt":6618,"height":564,"url":6619,"width":551},{"id":1339,"color":394,"cta":800,"icon":12205,"name":554},{"id":410,"name":411},[12207,12210,12213,12221,12224,12227,12234,12237,12245,12248,12253,12256,12262,12265,12272,12275,12278,12282,12285,12291,12294,12300,12303,12306,12309,12315],{"id":12208,"__typename":811,"text":12209},"IZDv_81jStCIKWwANAxWSw","Everyone starting a new job wants to create a good impression on their colleagues and supervisors. But what if the team doesn't make a good impression on them?\n\nA successful employee onboarding process is essential to helping new hires get all the tools they need for a positive start to their role. It sets the tone for how the team collaborates, and when done well, it reduces new hire turnover.\n\nWhether your new employee workflow needs a refresh or you're building one from scratch, use this guide to learn about the essential tools, processes, and best practices for onboarding employees.\n\n## What is an **employee onboarding process**?\n\n**An employee onboarding process is the actions you take to integrate a new hire into their role, the team, and the company.** It starts from the time they accept your offer, and it continues until they’re ready to take on the responsibilities related to their role.",{"id":12211,"__typename":811,"text":12212},"LirqdxCWQbKrraP9tMpbrg","### Why is employee onboarding important?\n\nEffective onboarding is important because the first days, weeks, and months of a new employee's role are essential for long-term retention and job satisfaction. In fact, the average company has [44 days to positively impact retention rates](https://www.bamboohr.com/resources/data-at-work/data-stories/2023-onboarding-statistics) for new hires.",{"id":12214,"__typename":833,"image":12215},"V05BDF7RTXaTPCFDKz43fw",{"id":12216,"alt":12217,"height":12218,"url":12219,"width":12220},"46586709","First day of an employee onboarding",3320,"https://livestorm.imgix.net/1127/1652363078-employee-onboarding1-shutterstock.jpeg",4980,{"id":12222,"__typename":811,"text":12223},"GIIrJ5IoQyeX6yEhaLtgKw","**Research from the Brandon Hall Group suggests a positive onboarding experience increases employee retention by 82%.** And it can boost productivity by 70%.\n\n**Plus, it typically costs more than 50% of an employee’s annual salary to replace them.** As a result, first impressions are crucial during employee or [intern onboarding](https://livestorm.co/blog/intern-onboarding).\n\n### How long does the onboarding process take?\n\n**Most human resources (HR) professionals agree that a complete onboarding process should take place over a minimum of three months.**\n\nHowever, many new hires can start to take on the bulk of their responsibilities after the first four weeks.",{"id":12225,"__typename":811,"text":12226},"HcHtAoXBQp2L_hjT7zHhwA","## What are the **4 C’s of employee onboarding**?\n\nThe four C’s of employee onboarding refer to a framework designed to improve employee engagement and retention among new hires. It focuses on these four components:\n\n* **Compliance** relates to understanding company policy, procedures, and processes.\n* **Clarification** establishes expectations of the new hire’s role and performance.\n* **Culture** includes communicating company and department missions.\n* **Connection** is about building positive relationships within the organization.\n\nHowever, the framework can also expand to include two more elements:\n\n* **Check back** is the ongoing review of the employee orientation process.\n* **Confidence** is the level of trust employees have in themselves to execute the role well.\n\n## What are the three **types of employee onboarding**?\n\nHR professionals typically use one of these three methods when bringing on new employees:\n\n* **In-person onboarding** sessions take place onsite, requiring the employee to be physically present at the workplace. This is ideal for workplaces with a central office.\n* **Remote onboarding** is becoming increasingly common. The employee experiences virtual onboarding activities and doesn't have to visit the workplace in person. This is ideal for workplaces with a virtual setup.\n* **Hybrid onboarding** allows employees to carry out most of their tasks remotely, while some onboarding events happen in person. This is ideal for hybrid workplaces, where employees work from home on some days and from an office on others.\n\nIn this article, we'll focus primarily on workflows, tools, and processes for virtual onboarding, which has both positive and negative aspects.\n\n### Benefits of virtual employee onboarding\n\n* **You don’t all need to be in the same place.** Since you don’t need to share a physical office with your colleagues, you can get new hires aligned on company processes and values without organizing any unnecessary travel.\n* **It can fit around most schedules.** Fitting a full day of orientation activities into a new employee's schedule can be difficult. Virtual resources like video tutorials, on-demand webinars, and digital manuals are easy to share online, letting new employees access the information they need when they need it.\n* **You can automate repetitive tasks.** From setting up email accounts to adding employees to company messaging channels, many steps are repetitive and time-consuming. Virtual onboarding templates and automations can help you streamline the process and save time for more important tasks.",{"id":12228,"__typename":833,"image":12229},"O0QZvenCSOySq1Wf3H5SLw",{"id":12230,"alt":12231,"height":12232,"url":12233,"width":2600},"46239201","Livestorm's onboarding process steps",1101,"https://livestorm.imgix.net/1127/1649105506-livestorm-onboarding.png",{"id":12235,"__typename":811,"text":12236},"BUs6-zavR_OTxNkWpQOaLw","### Challenges of virtual employee onboarding\n\n* **It can feel impersonal.** Don't let a poor onboarding program make new employees feel even more disconnected or isolated. Try including some personal touches in your virtual process. Send a welcome video from the CEO or have a team member reach out over video chat to introduce themselves.\n* **There are no watercooler conversations.** Informal social interaction and relationship building are important parts of fitting in as a new employee. But they're also some of the hardest things to replicate virtually. One way to simulate these interactions is to create a weekly virtual coffee break where employees can join a video chat and catch up with their colleagues.\n* **New employees don’t know where to go for help.** “Bring more human aspects into the onboarding process,” recommends Laure Saintpierre, Employee Experience Team Lead at Livestorm. Give new employees a buddy who acts as their first point of contact for queries and advice.\n\n## 4 Phases of employee onboarding\n\nTo set up a new employee for success, follow the [four phases of onboarding](https://livestorm.co/blog/4-phases-onboarding).",{"id":12238,"__typename":833,"image":12239},"NAfKWkPbQNCa2dqNHeWSNg",{"id":12240,"alt":12241,"height":12242,"url":12243,"width":12244},"46587143","Employee onboarding checklist",2832,"https://livestorm.imgix.net/1127/1652364658-glenn-carstens-peters-rlw-uc03gwc-unsplash.jpg",4256,{"id":12246,"__typename":811,"text":12247},"Km4ymsaxRouLrFo3bu5gVA","### 1. Pre-onboarding\n\nDuring pre-onboarding, prepare new hire paperwork (e.g., employment contracts) and secure banking details. This is also when you confirm schedules and organize accounts and equipment.\n\n“Onboarding doesn’t start the day they join the company,” says Laure. “We start onboarding from the day they accept the offer until the day they feel completely comfortable in the role, which could be around one month later.”\n\nHere’s what to include in this phase:\n\n#### Send a questionnaire\n\nUse questionnaires to capture important details for the employment contract. Set up your Zapier workflow to automatically deliver the questionnaire to your new hire via Gmail the day they accept the job offer.\n\n#### Create contractual documents\n\nAt Livestorm, we use Juro to auto-fill key documents with details like name, address, start date, and position. Juro documents can be signed electronically, so there’s no need to waste time or resources on printing hard copies.\n\n#### Send a welcome message\n\nOnce the contract is signed, send an email to welcome the new employee, confirm their start date, and tell them when to expect further information. The welcome message should arrive no later than a week before their first day.\n\nYou’ll need:\n\n* **Zapier** to set up workflow automations\n* **Gmail** to deliver questionnaires and contracts to the new hire\n* **Juro** to capture electronic signatures",{"id":12249,"__typename":833,"image":12250},"HQ9j1JTHR5ejA759CVlsHw",{"id":12251,"alt":36,"height":6030,"url":12252,"width":5614},"46165806","https://livestorm.imgix.net/1127/1648228085-04_automated-pre-boarding-jpeg.jpg",{"id":12254,"__typename":811,"text":12255},"N-Kcu-RSS6-ncBrM1X0j8g","### 2. Introductions\n\nThis phase normally takes place during the newcomer’s first week. It's an opportunity to meet the team, get a sense of their new working environment, and establish points of contact.\n\nThis is also when you want employees to develop a rapport with teammates. As a result, phase two is all about breaking the ice with new colleagues and establishing a human connection to make them feel supported.\n\n#### Make a general announcement\n\nOn a new employee's first day, make a teamwide announcement on your preferred communication channel. At Livestorm, we ask new Stormies to share fun facts like their favorite food is and which Hogwarts house they belong to.\n\nThis is how we introduce employees to the company on Slack:",{"id":12257,"__typename":833,"image":12258},"S8vEiQK2QNWVAW1bTn9P7A",{"id":12259,"alt":36,"height":12260,"url":12261,"width":5614},"46165824",318,"https://livestorm.imgix.net/1127/1648228364-02_livestorm-automated-message.png",{"id":12263,"__typename":811,"text":12264},"alqvvL84RIWsHenvkcQJ3w","#### Coordinate face-to-face meetings\n\nIn Laure’s experience, it’s ideal to book at least one face-to-face meeting during an employee’s first week. This is especially important for digital onboarding because remote employees won’t meet new colleagues in person.\n\nA video engagement platform like Livestorm can help you host 1:1 meetings remotely and send automatic meeting reminders.\n\nYou’ll need:\n\n* **Slack** to communicate internally\n* **Livestorm** for meeting remotely via video call\n\n### 3. Discovery\n\nAfter their first week on the job, new workers should start learning about the company mission and department goals. At this time, they should begin applying the principles that guide their approach to tasks, problem-solving, and communication.\n\nDuring the first two to four weeks, employees should also become familiar with their core responsibilities and the tools they'll use to do their job.\n\n#### Introduce the mission\n\nIntroduce employees to their “mission” by setting up to-do lists in Asana. Here, you can easily share task lists and automate time-consuming admin tasks to make sure employees know exactly what’s expected of them.\n\n#### Give the low-down\n\nSchedule [automated webinar](https://livestorm.co/webinar-software/automated-webinars) training sessions and give employees access to relevant pre-recorded materials [on demand](https://livestorm.co/webinar-software/on-demand-webinars).\n\nYou’ll need:\n\n* **Asana** for shared to-do lists\n* **Livestorm** recordings for asynchronous training",{"id":12266,"__typename":833,"image":12267},"DVO81rABTCaqNixUGNiJmw",{"id":12268,"alt":12269,"height":8867,"url":12270,"width":12271},"46165882","Livestorm uses Asana to schedule tasks and share to-do lists. Image source: https://asana.com/product/automation","https://livestorm.imgix.net/1127/1648228934-2022-03-25-1.jpg",1361,{"id":12273,"__typename":811,"text":12274},"QuKEFf0VTHCOXowkWzv-Qw","### 4. Review\n\nAs a new hire begins to fully take on their new role, perform their essential duties, and adopt a degree of autonomy, you have the opportunity to meet with them, gauge their happiness and comfort, and where necessary, organize further support.\n\nYou can also look to gain feedback on the onboarding process, which you can use to improve it for future new starters.\n\n48% of HR professionals believe onboarding should continue past the first month of employment, according to Talmundo. “In one month, you can get comfortable with around 80% of your mission,” Laure agrees. “After that, it’s good to go more in detail at review stages.”\n\nWhen onboarding new employees, include one or more review stages to take place after six to eight weeks. Include these steps:\n\n#### Get feedback\n\nLaure meets every new Stormie for 30 minutes to understand if the job is going well and gauge their happiness, using the opportunity to find ways to improve the process. For example, Livestorm recently implemented a buddy system to help employees feel more supported during their first weeks.\n\n**Pro tip:** Face-to-face meetings are important for employee wellbeing, but Laure advises also scheduling a follow-up message with an anonymous feedback survey to give employees a space to speak more honestly.\n\n#### Set goals\n\nThe review stage is a great place to check understanding and measure the overall employee onboarding experience. Ask employees to complete a self-assessment and use their responses to generate a list of goals for the next quarter.\n\n**Pro tip:** At Livestorm, we also use Notion to document notes, actions, and outcomes to chart everyone’s progress.\n\nYou’ll need:\n\n* **Typeform** questionnaire for gathering feedback\n* **Notion** to document everything",{"id":12276,"__typename":811,"text":12277},"a47u7JmvRzi44QaVTp9A7Q","### Employee onboarding checklist\n\nHR teams can use this checklist to streamline onboarding.\n\n#### Job confirmation\n\n* Obtain acceptance signature\n* Confirm start date and schedule\n* Send the job description\n* Send welcome email\n\n#### Paperwork\n\n* Send the employment contract\n* Send the tax forms\n* Send the banking form\n* Send the non-disclosure form\n\n#### Operations\n\n* Create all their new accounts\n* Ensure access to all shared accounts, hardware, and software\n* Organize provision of equipment where applicable\n\n#### First days\n\n* Introduce them to the team\n* Provide orientation\n* Introduce to training plan\n\n#### Follow-up\n\n* Exchange feedback on first days/weeks, including the onboarding process\n* Provide additional support, orientation, and/or training where required\n* Suggestion: Have face-to-face meetings with hires after week 1, 4, and 12\n\n\n## What are the top employee onboarding tools?\n\nAt Livestorm, we use several onboarding software tools to orient and introduce new members of the team (Stormies).\n\n### Zapier\n\nZapier connects various online tools and lets you set rules to build automated workflows.\n\nFor example, when you receive a job acceptance signature, Zapier can automatically trigger a number of responses, like:\n\n* Alerting the HR team’s Slack channel with news of the acceptance\n* Sending out a welcome email to the new hire via Gmail\n* Creating a scheduled list of tasks to complete in Asana, such as preparing legal paperwork or meeting the team via a welcome event.\n\n### Livestorm\n\n**Whether you’re in the office or remote, you can use Livestorm to bring teammates together, provide synchronous and asynchronous training, and fully engage employees in their tasks.**\n\nHere are some of the benefits of using a video engagement platform like Livestorm for face-to-face meetings:\n\n* Share media and your screen for new employees to follow along during live or pre-recorded programs\n* Have unlimited event replays for recorded introductions, employee handbooks, and training materials\n* Rely on an easy-to-use browser-based platform that doesn't require an app download\n\n\"We use Livestorm for live meetings, such as meeting new team members, 1:1s with your manager or buddy, meeting with your stakeholders, and more. Everything's live, so it feels more personal and human, even if we’re not in the same room,\" says Laure.",{"__typename":814,"id":12279,"title":12280,"text":12281,"cta":255,"link":6165},"JNsla93JQFKjpzddPzZWgQ","Onboard your employees at scale","Get new employees up to speed at scale with Livestorm",{"id":12283,"__typename":811,"text":12284},"JT05c58-SVq8nIJEptRP9A","### **Asana**\n\nAsana is a user-friendly project management tool you can use to create, share, and track tasks.\n\n### **Juro**\n\nJuro's [contract lifecycle management software](https://juro.com/learn/clm-contract-lifecycle-management-software) makes document and contract creation fast and scalable. If you regularly create, manage, and customize paperwork, you’ll find it useful for saving time and answering questions.\n\n### **Gmail**\n\nConnect Gmail via Zapier with your other tools to send and collect paperwork during the pre-boarding process. Easily send legal documents, tax forms, and employment contracts.\n\n### **Notion**\n\nYou can use Notion to manage internal documentation, like employee handbooks and company directories.\n\n### **Typeform**\n\nUse Typeform to create, manage, and share online questionnaires. For new hires, you can use it pre-onboarding for retrieving information like contact and bank details, normal working hours (for flexible working), or the important things like birthdays and preferred cake.\n\n### **Slack**\n\nSlack is a fantastic tool for internal communications. You can also connect it with Zapier to automate alerts, reminders, and share documents, videos, and presentations.\n\n## What are the **best practices** for employee onboarding? \n\nUse our team's suggestions to simplify the onboarding process and improve new employee satisfaction.\n\n### Automate the process\n\nAutomated onboarding processes use digital tools to trigger and set up key events. This allows new hires to efficiently complete tasks and participate in activities online, while minimizing the need for your manual intervention.\n\n**And with less time spent on manual tasks, you can give more time to new hires in the form of personalized support.**\n\nFor example, you can integrate a video conferencing platform like Livestorm with [internal communication software tools](https://livestorm.co/blog/internal-communication-software-tools) like Calendly and Slack, making it easy to schedule and manage live onboarding sessions.",{"id":12286,"__typename":833,"image":12287},"HWUKNqQ4SuedoFuCnsEcJQ",{"id":12288,"alt":12289,"height":3402,"url":12290,"width":899},"47270839","event automation for video conferencing platform","https://livestorm.imgix.net/1127/1657639426-blog-2022-automation.png",{"id":12292,"__typename":811,"text":12293},"VK4CDgbPQQG3se0R5c3CHQ","\"You can automate all events of the onboarding process,\" says Laure, \"We automate the all-hands meeting every Monday and, for each session, a related Notion document is automatically created.\" This not only saves time but also ensures that nothing is missed.\n\n### Follow a checklist\n\nA checklist can help you track progress and ensure every step is completed. You can find ready-made checklists online or create your own with productivity tools like Asana.\n\nHere's what to add to your virtual onboarding checklist:\n\n1. Send a welcome email and include a personalized message and links to important resources.\n2. Deliver necessary equipment like laptops, monitors, and company swag.\n3. Get the employee contract signed.\n4. Make a team announcement via email or post in an online chat room.\n5. Add new employees to your company directory to help everyone connect with new employees and learn more about them.\n6. Appoint a buddy for the new employee to help with questions and queries.\n7. Schedule training sessions that cover company culture, policies, procedures, and software.\n8. Create a learning plan that outlines what training and development activities need to be completed and when.\n9. Set goals and objectives for the first week, month, and quarter.\n10. Schedule regular check-ins with the employee.\n11. Check progress against objectives and goals.\n12. Set up accounts during pre-onboarding\n\nBefore they start work, have new employees' accounts ready and waiting. Set up their email, add them to Slack and other internal communication apps, and provide them with access to shared folders and file.\n\nDoing all this before a new arrival’s first day gives them more time to interact with teammates and familiarize themselves with the company’s way of doing things instead of making multiple requests to see documents they have to complete.\n\n### Share the first-day schedule in advance\n\nIt’s reassuring for newcomers to have a clear view of what to expect from their first day. Before they begin, share their schedule with them so they can prepare mentally, start things off with confidence, and look forward to meeting the team.\n\n### Deliver employee equipment on time\n\n**Prevent missed deadlines and reduce new hire anxiety by ensuring they get all the necessary equipment (e.g., laptops) to do their job before their first day begins.**\n\nIf you want to really make newbies smile, you can also include a branded welcome gift.",{"id":12295,"__typename":833,"image":12296},"UEgGfHjNRYyV_xTzmp98WQ",{"id":12297,"alt":12298,"height":5612,"url":12299,"width":5614},"46239206","Livestorm welcome gifts","https://livestorm.imgix.net/1127/1649105607-stormie-welcome-gift.jpeg",{"id":12301,"__typename":811,"text":12302},"OiCs0aj8Si2AaE_-uXRMMg","### Involve the team in welcoming new hires\n\nEngage the team in welcoming new colleagues aboard by sharing who the new arrival is and when they'll start. Some of the team can reach out with a recorded welcome message while others connect over a call.\n\n### Assign a work buddy\n\nAt Livestorm, we pair new employees with an experienced team member who can show them where to go and who to speak to, giving them a helping hand throughout their onboarding.\n\nOur buddy system is now standard practice, as it prevents new hires from feeling alienated or lacking proper support.\n\n### Organize a team social\n\nA virtual team breakfast or lunch gives new hires a taste for the camaraderie they’ll experience in the workplace.\n\n**With a video engagement platform, you can even suggest some [ice breaker activities](https://livestorm.co/ice-breaker) so everyone gets the chance to share their backgrounds and start building relationships.**\n\nFor example, you could place team members into a breakout room and set them the task of finding out surprising facts about each other, which they can then report back to the rest of the group.",{"id":12304,"__typename":833,"image":12305},"HOESdFdMSa2fuEGLOF5V0Q",{"id":8421,"alt":8422,"height":8423,"url":8424,"width":2198},{"id":12307,"__typename":811,"text":12308},"CAdIvwxeTF6JGDwHjjgjHQ","Regular team bonding activities can help build relationships virtually and promote a sense of belonging. These activities can be as simple as scheduling regular virtual coffee breaks, starting an online book club, or adding Slack channels for non-work-related topics.\n\nCollaboration tools like Donut can also help encourage team bonding and build a cohesive virtual workplace. Donut pairs employees randomly for weekly coffee chats and provides conversation starters to help break the ice.\n\n### Recognize positive progress\n\nCreate milestones throughout the onboarding process so whenever your new hire completes one, they receive some recognition for their continued hard work.",{"id":12310,"__typename":833,"image":12311},"bEFTV9G_TNy6hL8a4aACcQ",{"id":12312,"alt":12313,"height":1776,"url":12314,"width":1778},"46494487","Two women participating in virtual workshop","https://livestorm.imgix.net/1127/1651696366-women-interacting.jpg",{"id":12316,"__typename":811,"text":12317},"R7RPvoFCSQGduJlzpb_G8w","For example, when an employee completes part of their training, has their first call with a client, or has a successful evaluation, you can recognize their progress by sharing it with the team in a dedicated Slack channel for wins, successes, and accomplishments.\n\n### Conduct regular check-ins and ask for feedback\n\nA regular 30-minute check-in gives you the chance to ascertain how well they’ve settled in, see if they have any unaddressed needs, and set goals for the weeks or months ahead.\n\nTools like Typeform make it easy to collect feedback on the onboarding process. You can also add this to your virtual onboarding checklist to track progress and identify areas that may need improvement.\n\nCollecting feedback will show you if new employees are finding the process helpful or if they need additional support. For example, if you find that new employees are struggling to understand your company's culture, you can host dedicated training sessions or add more information to your onboarding materials.\n\n### Don't forget the human aspect\n\nIt can be challenging to build relationships virtually, so it's essential to make an effort to connect with new employees on a personal level. Employees should have regular check-ins with their managers and other team members during their first week, month, and after six months.\n\nThese regular touchpoints will help you identify areas where additional support may be needed.\n\n## Livestorm for a better employee onboarding process\n\nSuccessful onboarding minimizes new hire turnover, contributes to a positive working atmosphere, and facilitates good communication within and across departments.\n\nBut you need well-planned onboarding processes to make new hires feel fully supported and truly part of the team.\n\nBy using the right digital tools to automate the process and a video engagement platform for regular face-to-face meetings, you can develop lasting relationships and an ideal working environment for new employees.\n\nCurious how Livestorm can simplify your employee onboarding process? [Sign up for a free Livestorm account](https://app.livestorm.co/#/signup) and get started today.",{"id":6633,"alt":12319,"height":897,"url":6635,"width":899},"on-site employee onboarding",[12321,12362],{"id":12322,"_firstPublishedAt":12323,"blogPostCategory":12324,"content":12326,"coverImage":36,"coverWithImgix":12353,"slug":12359,"subtitle":12360,"title":12361},"120772035","2022-04-13T11:05:30+02:00",[12325],{"id":1301,"name":694,"slug":695},[12327,12330,12333,12334,12337,12338,12341,12342,12345,12346,12349,12350],{"__typename":811,"id":12328,"text":12329},"120772030","Great employee onboarding means well-integrated hires and better business performance. Get it right, and you’ll also be able to build efficient processes that save you time. To do all this, though, you’ll need an understanding of best practices.\n\nSo, what are the four phases of onboarding? What are the objectives of each phase? And what should you be doing to support new hires throughout this crucial time?\n\nLet’s dive in and find out. \n\n\n## What is a phased onboarding process?\n\n**A phased onboarding process gives structure to employee onboarding, with each phase focusing on a different aspect of the employee’s integration into their team and company.** We normally think of there being four employee onboarding phases, which we talk about, below.\n\n\n## What are the benefits of dividing employee onboarding into phases? \n\nWhile onboarding can vary in many ways depending on the organization – or even department – you can still divide it into basic stages, so new hires always receive the attention they need at the right time.\n\nSome of the advantages of approaching employee onboarding in this way include:\n\n\n\n* **Being highly organized so you always know what the priorities are for new hires’ development**\n* **Being consistent, so no new hires are given less attention than others**\n* **Helping teams and managers know what to expect throughout onboarding**\n* **Giving new hires the support they need without ever overloading them**",{"__typename":811,"id":12331,"text":12332},"120772032","## What are the 4 phases of employee onboarding?\n\nThere are four distinct phases to employee onboarding, with each one playing a crucial role in helping to settle in newcomers without disrupting their teams. Here we take a look at each of the four phases, starting not at the beginning, but before it.\n\n\n### Employee onboarding phase 1: Pre-boarding\n\nPre-boarding starts from the moment a new employee agrees to join the company – usually by way of a signed document either via email or in person.\n\n\n#### **Why is pre-onboarding important?**\n\nOne of the key things to remember throughout employee onboarding is that both parties wish to make a great first impression. **You can help everyone do this by giving new employees a warm welcome, providing them with all the key information they need to get started, and by being highly organized so no time is wasted on their first day.**\n\n\n",{"__typename":833},{"__typename":811,"id":12335,"text":12336},"146639035","#### **Employee pre-boarding best practices**\n\nIt’s important to have all the paperwork arranged during pre-boarding, as this will give new hires more time to spend doing the important things when they start, like meeting their new teammates and learning the ropes.\n\nHere are some of the key documents you can arrange and information you can provide during pre-onboarding:\n\n\n\n* Confirmation of start date and schedule\n* Official contract of employment with job description\n* Tax forms\n* Banking details\n* Non-disclosure form\n\nBut pre-onboarding doesn’t stop there. You can also utilize this period before a new hire starts to organize any equipment they’ll be using, provide them with access to tools, files, and folders, and sort out physical workspaces for in-office workers.\n\nYou might also use pre-onboarding as an opportunity to share replays of recently recorded team meetings. This will give new hires the chance to learn a little about company goals, departmental targets, and the company culture – and it’s easy to do with a user-friendly, browser-based video engagement platform like Livestorm, which provides unlimited replays. \n\n\n#### **When is pre-onboarding complete?**\n\nEmployee pre-onboarding ends on your new hire’s first day of the job. Then we move into phase two.\n\n\n### Employee onboarding phase 2: Introductions\n\nPhase two starts on the first day of the job and continues for at least a few days or a week – or longer – depending on the nature of the work and size of the organization.",{"__typename":833},{"__typename":811,"id":12339,"text":12340},"120865776","#### **What makes phase two of employee onboarding so influential?**\n\nPhase two of employee onboarding is arguably the most important of the four phases, as it sets the tone for how new hires communicate and interact with their peers, teams, and managers. **With a successful second phase of onboarding, employees will always know who to turn to when they need support, which is crucial to their building confidence and settling in.**\n\n\n#### **What do new hires find out during phase two?**\n\nThe first week of a new job can be overwhelming for the best of us, so structure the week carefully as you introduce new employees to their teams. \n\nAt Livestorm, we make sure new employees have breakfast with a teammate every day during their first week. That’s because we value team spirit, establishing a positive working environment, and eating breakfast. And you should, too! **After all, we depend on our teammates, so developing a rapport with each other isn’t just fun, it’s important to our collective professional performance.**\n\nAs well as getting to know everyone, phase two of employee onboarding is the time to acclimatize to a new company culture, essential processes, and key principles. It’s also when to introduce employees to the tools they’ll be using – which is why you should organize equipment, access, and permissions during the first onboarding phase.\n\n**Of course, it’s great for new hires to meet the team in person, but they can also have face-to-face meetings using a tool like Livestorm – and there are some key benefits to this:**\n\n\n\n* If you’re remote onboarding, you’ll need a video conferencing tool for daily interactions (including breakfast)\n* If you want to automate the onboarding process for better efficiency and scalability, it’s easy to integrate meetings with an online tool into your workflows\n* You can use Livestorm’s engagement features like polls, emoji reactions and breakout rooms, which are great for team-building during the onboarding process\n\n\n",{"__typename":2560},{"__typename":811,"id":12343,"text":12344},"146639083","#### **When does this phase two of employee onboarding end?**\n\nDetermining the completion of phase two really depends on each different organization, but normally, once someone’s familiarized themselves with their new routine, software, or equipment, and they’ve had the chance to meet their new teammates and manager, they’re ready to begin learning the specifics of their new role. Which takes us to phase three.",{"__typename":833},{"__typename":811,"id":12347,"text":12348},"120772034","### Employee onboarding phase 3: Discovery\n\nOnboarding so far has introduced your new hires to their teammates, tools, and ways of working. But they still don’t know the job fundamentals, which are at the heart of phase three.\n\n\n#### **What are your key goals during the discovery phase of employee onboarding?**\n\nDuring the discovery phase, your objective is to support new hires as they learn about their new role, start to better appreciate the company principles and missions they first saw in phase two, and gain a fuller understanding of their responsibilities.\n\n**By the end of the discovery phase, new employees should have seen around 80% of what their role entails.**\n\n\n#### **Discovery phase best practices**\n\nNaturally, the specifics of phase three entirely depend on the position itself, but our top recommendations are:\n\n\n\n* Assign each new hire a buddy for phase three of onboarding. With a buddy system, new hires always have someone to ask key questions about the job that could prove useful for months ahead.\n* Use digital tools wherever possible as part of an automated onboarding process. This gives new employees greater autonomy but also allows you and the management team to easily track their progress.\n* Set milestones new hires can achieve throughout phase three, which you can recognize with a friendly message, a cheerful announcement to the team, or even a small prize, like a lunch or online voucher.\n\n**Recognizing milestones is a fantastic way to reward an employee’s engagement in their work and commitment to professional development.** Examples of milestones you recognize could include independently completing tasks or projects, successfully using specific software, or handling a first client meeting.\n\n\n#### **When do you know the discovery phase of onboarding is complete?**\n\nAt the end of this period, which may last a month or longer, you should organize two meetings for new hires: \n\n\n\n* One with their manager, where they can exchange feedback on what was learned, performance, and upcoming projects and goals\n* And one with your onboarding team, so you can gauge their confidence and comfort, address any concerns, and make adjustments to the onboarding process in the future\n\n",{"__typename":2418},{"__typename":811,"id":12351,"text":12352},"146639088","### Employee onboarding phase 4: Review\n\n**During the final phase of onboarding, new employees start to take ownership of their projects, putting into practice what they’ve discovered, and, we hope, successfully working together with the team.**\n\n\n#### **What can you do to support new employees as they complete their employee onboarding?**\n\nWhile most of your onboarding responsibilities are complete once employees enter phase four, you can continue to facilitate their smooth transition into the role by:\n\n\n\n* Setting up regular meetings between new hires and their manager\n* Providing new hires with additional employee training. Here, a solution like Livestorm is ideal as you can use unlimited event replays and engagement analytics to track what employees have watched\n* Meeting with their manager to ensure their performance meets expectations\n* Continuing to conduct regular check-ins to make sure new employees are satisfied with their role and the company culture. During these check-ins, you can have further reviews to gain feedback a better understanding of how successful the onboarding process has been\n\n\n#### **How do you know when the employee onboarding is finished?**\n\nA final onboarding check-in is useful around six months into a new job. **By this time, employees in most roles are fully engaged with their tasks and embedded in the company culture, able to accept their various responsibilities with confidence, and take important decisions autonomously.** Well done you.\n\n\n## Values, culture, team spirit, and proficiency\n\nYour role in integrating new employees into the organization plays a crucial part in their future success. And that means you’re having a direct impact on business performance, too. \n\n**By organizing a structured approach to employee onboarding with platforms like Livestorm, regular check-ins and reviews, and a system of recognition, you provide new hires with crucial support.**\n\nAnd in doing this, you’re paying attention to more than just the essential paperwork, equipment, and on-the-job training – you’re also helping to develop their understanding of the company mission, your way of working, and their sense of confidence within their new team.\n\n\n## Frequently asked questions about 4 phases of employee onboarding\n\n\n### What is the onboarding process for a new employee?\n\nThere are 4 phases to employee onboarding. These are:\n\n\n\n1. **Pre-boarding,** where new hires complete essential paperwork before their first day\n2. **Introductions,** where they meet the team and learn about company culture\n3. **Discovery,** where they being on-the-job training proper\n4. **Review,** where mutual feedback is provided to improve everyone’s performance\n\n\n### What is the first step in onboarding? \n\nFollowing pre-boarding, the phase during which essential paperwork is completed, the first step in employee onboarding is a warm welcome. This could be in the form of an email, a video call, or an in-person meeting, where you introduce the new hire to the company basics, and express your enthusiasm for their joining the team.\n\n### What is an example of onboarding?\n\nA good example of onboarding an employee is a team breakfast on the first day to welcome a new employee. This could be followed by connecting the new employee with an experienced colleague, as part of a buddy system. Then the newcomer can be introduced to some of the tools they’ll be working with on a daily basis.",{"id":12354,"alt":12355,"height":12356,"url":12357,"width":12358},"46224995","interns on onboarding meeting",1962,"https://livestorm.imgix.net/1127/1648836811-dylan-gillis-kdeqa3atnby-unsplash_1_11zon.jpg",2943,"4-phases-onboarding","Minimize new hire turnover and provide fantastic onboarding experiences: Learn about the 4 phases of employee onboarding and best practices here!","What are the 4 Phases of Onboarding? Tips & Best Practices",{"id":12363,"_firstPublishedAt":12364,"blogPostCategory":12365,"content":12367,"coverImage":36,"coverWithImgix":12394,"slug":12398,"subtitle":12399,"title":12400},"120769500","2022-04-28T11:38:05+02:00",[12366],{"id":1301,"name":694,"slug":695},[12368,12371,12372,12375,12376,12379,12380,12383,12384,12387,12388,12391],{"__typename":811,"id":12369,"text":12370},"120769494","A successful internship program can connect your company with the local community, give young people invaluable on-the-job experience, and have a real impact on business performance. \n\nSo what makes the difference when it comes to intern onboarding? How can you improve your onboarding so it’s not only efficient, but stands out as one of the most memorable aspects of an internship? And why is it so important, anyway?\n\nTo find out the answer to these questions and more, read on.\n\n\n## Why is intern onboarding **important**?\n\nMany companies and HR departments fall into the trap of focusing all their employee onboarding efforts on new permanent staff. But your processes for intern onboarding can be just as important to the team and business as a whole.\n\nHere are three key reasons why it’s a mistake to underestimate the value of intern onboarding:\n\n\n\n1. Interns aren’t just unfamiliar with your workplace, they’re often unfamiliar with any workplace. Certainly, it’s unlikely your interns have enough experience to be highly adaptable, confident, and fast to settle in. **So interns need the support of a well-organized and structured onboarding process to positively contribute to the team – or they could end up being a burden.**\n2. Also, most internships only last for three to four months. So without some all-important onboarding, they could easily spend half that time simply learning the basics. Internships can be a fantastic learning curve for students and college graduates, but the relationship needs to work both ways. **Without proper onboarding, they could struggle to get to grips with your digital tools, preferred methods of communication, or day-to-day processes before the duration of their internship is complete.**\n3. Finally, if your team welcomes a new batch of interns every four to six months, you need a smooth onboarding process that’s quick and, where possible, autonomous. **Without an efficient plan for intern onboarding, any internship program could end up being hugely demanding for your department – essentially, you’ll be playing catch-up all year round.**",{"__typename":833},{"__typename":811,"id":12373,"text":12374},"120769496","## 7 **best practices** for onboarding interns\n\nDon’t undervalue the impact of a well-organized [onboarding process](https://livestorm.co/resources/guides/employee-onboarding-process) for interns, who can provide huge value to any organization with their impact on the working atmosphere and culture of a team. See our top recommendations for successful intern onboarding here:\n\n\n\n### **Handle paperwork during pre-boarding**\n\n**There’s arguably even more value to a complete pre-onboarding process for interns than there is for permanent employees.** To get them settled in as quickly as possible, do the following before their first day:\n\n\n\n* Confirm their first day and standard hours of work, ideally in a face-to-face call, which can help them feel confident and give them the chance to ask you any questions\n* Complete paperwork, including for banking forms and other requirements, such as an NDA\n* If they’re working in an office, have their desk space and computer set-up, ready, and waiting, along with any other equipment needs\n* Provide access and permissions for all the digital tools and services they’ll be using, for example, Slack, Google Drive, or Microsoft accounts\n\n**Also, though it’s important to be introduced to the team in the first days of the job, where possible, also introduce starting interns to one or two colleagues during pre-onboarding.** By setting up a face-to-face video call, you can further help negate any first-day nerves.\n\n\n\n### **Share goals and expectations**\n\nProviding clear examples of what’s expected from new employees is particularly valuable to interns who may not have any experience of a typical working environment. \n\nOne effective way to do this is by sharing key company or team meetings from the past year, quarter, or month. **Not only will they have the chance to pick up on company goals, principles, and processes, but they’ll also be able to see how team members behave, communicate, and listen.**\n\nWith Livestorm, users have unlimited replays – so use that to your advantage and give your interns some meaningful context to what they’ll experience from their first day onwards.\n\n\n\n",{"__typename":2560},{"__typename":811,"id":12377,"text":12378},"146477284","### **Communicate with their school or college**\n\nInterns can sometimes become overwhelmed when trying to balance their internship with their school life and whatever other responsibilities they may have outside of those. So, transparently, maintain open communication with their school.\n\nIn doing so, you’ll demonstrate a commitment to their wellbeing, and will be taking proactive steps to provide the additional support that all workers can benefit from, including interns. \n\nListen to what their teachers have to say, adjust their schedule where necessary, and ensure you always have oversight of their workload and that it’s never unmanageable.",{"__typename":833},{"__typename":811,"id":12381,"text":12382},"120814681","### **Map their journey**\n\nShare with your intern what they’ll get out of their time with you. **Seeing the kinds of projects they’ll be working on and what skills they’ll learn will both reassure and motivate them.** \n\nBy mapping their internship with a timeline showing the tools they’ll use, the special tasks they’ll complete, and the technical skills they’ll develop, you can also more easily track their training and progress. \n\nThen the company can recognize each new achievement in one-to-one appraisals with their manager, or by sharing how they’ve helped the team in group communications.\n\n\n\n### **Tell the team who’s starting and when**\n\nBe sure to let the team know there’ll be a new intern starting before their first day. This will give them the chance to prepare a welcome (even if it’s just a friendly Slack message), set aside time for a meeting where applicable, and ensure your intern isn’t met with a succession of blank faces because everyone’s too busy to notice a new starter.\n\nMeanwhile, the intern’s manager or team leader will have time to fully prepare the intern’s introduction to their role and initial tasks (which hopefully aren’t too demanding).\n\n\n\n",{"__typename":2418},{"__typename":811,"id":12385,"text":12386},"146477413","### **Give interns a fantastic introduction to the company culture**\n\n**Everyone remembers their first day on the job and interns are no different – and how people start their new role can set the tone for the rest of their time with an organization or team.**\n\nSo demonstrate the care, attention, and togetherness you wish your interns to show in their future tasks and interactions.\n\nHere are some of the live touchpoints you can plan for new interns so they understand the value of a strong team ethic and begin as you wish them to continue:\n\n\n\n* **A breakfast the morning they arrive with other interns.** This is important as it will set new interns up with peers they can always turn to.\n* **A live meeting with the team and manager they’re joining.** Make sure interns meet as early as possible with their teams. This will help alleviate much of their anxiety and give them the chance to start developing a rapport with their new colleagues.\n* **A brief daily one-to-one with the manager for the first week.** This will give the manager the opportunity to provide extra support, answer questions, and track progress.\n* **A daily lunch with another team member or intern for the first week.** Social lunches aren’t for everyone, but in the first week of the job this will help avoid any intern feeling alienated or unsupported.\n* **A brief weekly one-to-one with you for the whole duration of the internship.** Interns will have the opportunity to ask you for any additional help, while also giving you feedback on their tasks and projects. Meanwhile, you can gauge their sense of comfort and where you may need to make improvements to the onboarding process. \n\n",{"__typename":833},{"__typename":811,"id":12389,"text":12390},"146477398","### **Engage, engage, engage**\n\n**People perform best when they’re engaged. Engaged with their team, their objectives, and their tasks. This is especially crucial for interns as they’re probably only with you for a short time. So you need their buy-in from the start.**\n\nWe’ve already touched on some of the most important actions you can take to engage interns, such as mapping their internship journey, offering recognition for all their achievements, and creating live touchpoints with their team, peers, and managers throughout their first week and beyond.\n\nBut what if your interns don’t work in an office with the team and you’re onboarding remotely?\n\n**In fact, creating a highly structured, engaging intern onboarding process can be facilitated by [remote working](https://livestorm.co/resources/guides/remote-work).** Since everyone’s interactions take place via an app or platform, it means you can use automations to have more control over how to guide, time, and shape those interactions.\n\nFor example, with onboarding automation, you can auto-generate tasks, automate emails to be sent out to interns, trigger team announcements, and auto-schedule special meetings and reminders. All of which allow you to focus less on the paperwork and more on the interns themselves.\n\nAnd with a video engagement platform like Livestorm, you can easily organize group calls and encourage team members to use engagement features like emoji reactions, polls, and breakout rooms. This way, team members can really express themselves and enjoy each other’s company during meetings. ",{"__typename":811,"id":12392,"text":12393},"120769498","## Let interns make the most of their internship\n\n**By taking care to provide interns with an engaging onboarding experience that connects them with peers, teammates, and managers, you can pre-empt many of the challenges they often face, such as a lack of experience in the workplace.**\n\nAnd when you use digital tools like Livestorm to engage interns in remote groups, one-to-one meetings, and event replays, you help them understand the underlying culture of the company, which does so much to bond workers and focus them on shared goals.\n\nThis will not only give you more time to concentrate on providing the personalized attention that the best onboarding processes have, but it will also allow your interns to make the most of the fantastic opportunities that a successful internship offers. \n\n\n\n## Frequently asked questions about onboarding interns\n\n\n### How can I onboard a marketing intern?\n\nThe best way to onboard marketing interns is to:\n\n\n\n* Complete any required documentation before their first day\n* Set up their equipment, workspace, and accounts before they start\n* Map their journey showing tasks and skills they’ll learn, which might include copywriting, social media management, or even basic graphic design\n* Show them how to track key performance indicators (KPIs) that will be used to measure their success\n* Schedule meetings with the team throughout the first week and beyond\n* Stay in touch with their college throughout their internship\n* Use digital tools throughout the internship to engage them in their tasks and team\n\n\n### What makes a good intern onboarding email?\n\n\nA good intern onboarding email will show them you’re excited to have them as part of your team. They’ve worked hard and most likely went through a few interviews in order to land the internship. \n\nLet them know they are a valued part of the team and you’re excited to help them grow their skills. Communicate things like dress code, start and end times and any other important information in the first email along with contact information if they need to get ahold of the person above them.\n\nIt’s important to engage with new interns as early in the onboarding process as possible. So in your first email communications with interns, you should:\n\n\n\n* Express your excitement at their joining the team\n* Share what they can expect to gain from their internship in terms of skills and experience\n* Share what their first-day schedule will be, who they’ll meet, and what they’ll do\n* Ask them to complete any required paperwork, including clear instructions\n* Share replays of key recent online meetings and calls to communicate goals and company culture\n\n\n### How should you welcome new interns?\n\nSocialization in a new work environment is crucial for confidence and teamwork. Introduce the intern to their team and have a fun ice breaker activity! Whether you’re in person or virtual, getting to know people through questions and games is a good way to make your new intern feel welcome.\n\n\n### Can you onboard new interns virtually?\n\nVirtual onboarding can be highly efficient because using digital tools for your [communications](https://livestorm.co/resources/guides/internal-communication-strategy) and work processes allows you to automate the bulk of your tasks. Also, with a video engagement platform like Livestorm, it’s easy to organize all your one-to-one and group meetings. With onboarding automation in place, you can spend more time reviewing the onboarding process as a whole and providing personalized support.",{"id":12395,"alt":12396,"height":1776,"url":12397,"width":1778},"46238794","Best practices for intern onboarding","https://livestorm.imgix.net/1127/1649095357-intern-onboarding-meeting.jpg","intern-onboarding","Learn why intern onboarding is so important and how to improve it so it stands out as one of the most memorable aspects of an internship.","7 Best Practices for Better Intern Onboarding","Learn how to create a better employee onboarding process with our onboarding checklist, top tools to use, and best practices to follow with new hires.",[12403],{"id":12404,"contentData":12405},"HRuerzyxR-Gw_9JVkq_UcQ",{"@context":1143,"@type":1144,"mainEntity":12406},[12407,12411,12415,12419,12423],{"@type":1147,"name":12408,"acceptedAnswer":12409},"What is an employee onboarding process?",{"@type":1150,"text":12410},"An employee onboarding process is every action taken to integrate a new hire into their role, the team, and company. It starts from the time they accept your offer of a position, and continues until they’re ready and able to take on all their responsibilities as laid down in your formal job description.",{"@type":1147,"name":12412,"acceptedAnswer":12413},"Why is employee onboarding important?",{"@type":1150,"text":12414},"Employee onboarding is important because the first days, weeks, and months of employment are essential to their acclimatization to a new role and working environment. According to g2.com, 30% of employees leave a job within their first 90 days. This means good onboarding, including intern onboarding, has a real impact on business performance, as you communicate company culture and provide new hires with all the essential tools for success. Ultimately, if you get your onboarding process right, it will save your business time and money in the long run.",{"@type":1147,"name":12416,"acceptedAnswer":12417},"What are the 4 C’s of employee onboarding?",{"@type":1150,"text":12418},"The 4 C’s of employee onboarding help you to focus on some of the most important objectives for onboarding new hires. These can vary across different industries but these are the most common: 1. Compliance relates to understanding company policy, procedures, and processes. 2. Clarification establishes expectations of the new hire’s role and performance. 3. Culture includes communicating company and department missions. 4. Connection is about building positive relationships within the organization.",{"@type":1147,"name":12420,"acceptedAnswer":12421},"What are the three types of employee onboarding?",{"@type":1150,"text":12422},"The three types of employee onboarding are: - In-office onboarding - Remote onboarding - Hybrid onboarding But no matter where or how you onboard new hires, your goal is to provide them with the support they need to fully integrate into the team so they can successfully tackle the challenges of their role with confidence.",{"@type":1147,"name":12424,"acceptedAnswer":12425},"How long does the onboarding process take?",{"@type":1150,"text":12426},"Most HR professionals agree that a complete onboarding process should take place over a minimum of three months. However, a new hire can start to take on the bulk of their responsibilities after the first four weeks, depending on the nature of their role and the company culture.","Employee Onboarding Process: Best Practices, Checklist & Tools",{"id":12429,"alternativeVersions":12430,"_locales":12433,"_publishedAt":12434,"_updatedAt":12435,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":12436,"blogPostAuthor":12438,"cluster":12440,"content":12447,"coverImage":36,"coverWithImgix":12675,"bottomContentOffer":166,"date":12679,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":12680,"relatedPillarPage":166,"seoDescription":12794,"sidebarContentCard":166,"structuredData":12795,"subtitle":12794,"title":12796,"slug":12432},"GvAn7q_fShKbDKv0r-ybFg",[12431],{"locale":756,"value":12432},"what-is-remote-work",[756],"2025-02-21T15:41:30+01:00","2025-02-19T02:39:07+01:00",[12437],{"id":2072,"name":2073,"slug":2074},{"id":1028,"avatar":12439,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":9078,"bottomContentCardCtaTitle":780,"bottomContentCardText":9079,"bottomContentCardTitle":7001,"displayCustomerLogoSection":493,"headerCtaText":9080,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":12441,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":9087,"title":9088,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":5546,"trackName":32,"trackNameFallback":5547,"backgroundImage":12442,"coMarketing":166,"ebook":12443,"image":12444,"resourceType":12445,"shortDescription":5557,"slug":5558,"title":5547},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5550},{"id":5552,"alt":5553,"height":564,"url":5554,"width":551},{"id":1339,"color":394,"cta":800,"icon":12446,"name":554},{"id":410,"name":411},[12448,12451,12454,12469,12472,12480,12483,12487,12490,12498,12501,12515,12518,12531,12535,12538,12546,12549,12553,12556,12562,12565,12571,12574,12582,12585,12598,12606,12609,12615,12618,12631,12634,12647,12653,12656,12669,12672],{"id":12449,"__typename":811,"text":12450},"DtlbR4w2TSyzvu3OlkVrNg","Remote work continues to be a hot topic, thanks to its many benefits for both employers and employees. But to make this flexible work arrangement fit your career or your company, you need to know best practices, potential challenges, and the most helpful tools to use.\n\n**In this guide to remote work you'll learn everything you need to know—from how to look for and land a job to management tips for hiring managers.** You're sure to find some useful takeaways whether you're a remote work beginner or a seasoned pro.\n\n## What is **remote work**? \n\nRemote work is a working style that enables employees to work outside of traditional office environments. Employees may work from their homes, co-working spaces, or any other off-site location that is not in a company office.\n\nThanks to remote work, employers can source top candidates from anywhere in the world. No longer tied to a centralized location, workers can connect digitally to complete their daily tasks. \n\nSome companies (like Livestorm) are remote-first, meaning that a remote work arrangement is the primary approach for all employees. These companies don't have a central office, and employees are scattered across various geographic locations.\n\nOther companies are partially remote. These businesses typically have a main office where some employees work. But others perform work from remote locations.",{"id":12452,"__typename":811,"text":12453},"ZsKsFqjERHaQYIURULlk2g","## Remote work **benefits for employees**\n\nWhen you compare remote work vs traditional office work, you'll find that remote roles have numerous benefits for employees. We rounded up a few of our favorite perks of this work arrangement.\n\n### Improve productivity\n\n[Studies have shown](https://www.bls.gov/opub/btn/volume-13/remote-work-productivity.htm) that a remote work arrangement leads to higher productivity. The reason remote employees can get more work done in less time? Remote work provides employees with an environment that's within their control. That often means more quiet and fewer interruptions.",{"id":12455,"__typename":12456,"expert":12457,"quote":12468},"YtiUOv7lRLq5D2G-VdGP2Q","ContentRoundUpRecord",{"id":12458,"company":12459,"name":12460,"picture":12461,"url":12467,"facebook":32,"instagram":32,"linkedin":32,"twitter":32},"76071834","PlaybookUX.com","Lindsey Allard, CEO and Co-Founder",{"id":12462,"alt":12463,"height":12464,"url":12465,"width":12466},"31647214","lindsey",316,"https://livestorm.imgix.net/1127/1637602033-lindsey.jpg",306,"https://www.playbookux.com/","\u003Cp>Scheduling times for specific tasks and using a stopwatch to be productive is something I’ve done over the last few years. It’s effective in keeping me focused, detailed, and free from distractions. I make a list of the tasks I need to do, get started on the most immediate one, and set my alarm for 60 minutes. During that time, I work with no distractions to finish the specific job. After the 60 minutes is up, I give myself a break and allow myself to figure out what needs to be done next.\u003C/p>\n",{"id":12470,"__typename":811,"text":12471},"CjLfxZY0RJSdbNF2QUqLJQ","### Reduce or eliminate commutes\n\nAs of 2023, the average [one-way commute time in the United States](https://www.census.gov/topics/employment/commuting/guidance/acs-1yr.html) was 26.8 minutes. This means non-remote employees spend almost an hour each day getting to and from work. In contrast, remote work improves efficiency by reducing or eliminating commute times. As a result, remote work provides better work-life balance because employees can choose where to do their jobs and how long to commute.",{"id":12473,"__typename":833,"image":12474},"HrDNCuyBREqafPkHTkVmPA",{"id":12475,"alt":12476,"height":12477,"url":12478,"width":12479},"23836603","a blue train with the doors open as a man along the platform in a long jacket and at",3632,"https://livestorm.imgix.net/1127/1631527660-commute.jpg",5448,{"id":12481,"__typename":811,"text":12482},"dX3v3FtSQGO9cH9kXFq1PA","### Foster an inclusive environment\n\nSince remote work removes many physical barriers, fully remote positions are accessible to more people. For example, candidates with disabilities, working parents, or people that live in rural areas can all benefit from the flexibility of remote jobs.\n\n### Reduce stress\n\nConsider everything we covered on this list: more time with your family, more free time in general, a quieter, more relaxed work environment, freedom to perform at your optimal level, no sitting in traffic or wearing fancy clothes. Collectively, if all of those benefits of working from home don't lower your blood pressure, we bet at least one or two will.\n\n### Experience greater autonomy\n\nAutonomy instills a measure of confidence and pride in the work you do. For the self-starter, this is huge. Many individuals find they work better, faster, and more diligently when they're free from the pressures of someone looking over their shoulder. That level of independence can help you thrive in your current position and the more lucrative one down the road.",{"__typename":814,"id":12484,"title":12485,"text":12486,"cta":255,"link":6165},"QbdJbDvRSsuWPUjLe-wllw","Scale your remote team","Hire, onboard and manage your remote team from the comfort of your home office with Livestorm.",{"id":12488,"__typename":811,"text":12489},"DBej-JR_RQ2izxFMO0UMJg","## Remote work **benefits for employers**\n\nNot only do employees benefit from remote working, but so do employers.\n\nRemote work permits organizations to cultivate diverse and inclusive workplaces that include people from different socioeconomic backgrounds, geographic locations, and cultural traditions. This is often difficult if the company can only hire from one geographic location.\n\nAn additional benefit of this is that managers can draw from a bigger hiring pool. This avoids potential issues from an oversaturated job market.\n\nIn addition, a fully or partially remote organization can save costs. Real estate, utilities, travel expenses, and office materials are all reduced when you remove working in an office from the equation.\n\nThese savings can then be passed along to the employees via competitive benefits and salaries. It's a surefire way to attract top talent.\n\nPlus, the combined benefits of remote work prevent burnout and make employees more likely to stay with a company longer.\n\nBEST Human Capital & Advisory Group reports that 72% of employers said remote work has a high impact on employee retention, meaning **employees are more likely to stick with their company if they have options for remote work**.\n\nEmployers who have embraced remote work agreements realize benefits beyond cost savings. They're able to keep their employees happy and healthy and improve their overall quality of life. This results in higher job satisfaction, deeper employee loyalty, and lower turnover.\n\n## The challenges of remote work\n\nDespite the many benefits, this work arrangement also presents its fair share of problems. Some of the biggest remote work challenges include:\n\n### Inadequate software and material\n\nOne of the more overlooked aspects of working from home is the lack of direct access to your IT department. This is one reason browser-based tools like Livestorm prove so helpful. They need minimal setup and support, helping you stay productive all day long.\n\n### Managing your own schedule\n\nIn a perfect world, how you work in the office is exactly how you work at home. However, being surrounded by your personal life (instead of your colleagues) makes it a lot harder to manage your professional schedule.\n\nKeep your schedule organized for a full eight-hour day with productivity and time management tools that segment your day and keep you on task. Take care of your most important tasks first, and try to mirror a day in the office when you work at home.",{"id":12491,"__typename":833,"image":12492},"XEaNkEfIQpm2x6JnWpMcUQ",{"id":12493,"alt":12494,"height":12495,"url":12496,"width":12497},"23836308","two woman looking at a paper together in a modern offic space",4410,"https://livestorm.imgix.net/1127/1631527188-coworkers.jpg",6615,{"id":12499,"__typename":811,"text":12500},"UD2ojcA7SqGV4PNzoLvNKA","### Team collaboration issues\n\nRemote work can create a disconnect between you and your team. Face time is limited, and time zones can be tricky. This can create silos and make it hard to collaborate as a team.\n\n[Secure video conferencing software](https://livestorm.co/blog/most-secure-video-conferencing-software) bridges the gap between you and team members, employees, vendors, or clients. But even when you work remotely, you should make a point to schedule regular, in-person group sessions to build connections and relationships.",{"id":12502,"__typename":12456,"expert":12503,"quote":12514},"Y_qQQiQYTQmBQvsQKccrKw",{"id":12504,"company":12505,"name":12506,"picture":12507,"url":12513,"facebook":32,"instagram":32,"linkedin":32,"twitter":32},"76378408","Liquidweb.co.nz","Emily Hall, CEO",{"id":12508,"alt":12509,"height":12510,"url":12511,"width":12512},"31729164","emily",312,"https://livestorm.imgix.net/1127/1637660403-emily.jpg",304,"https://liquidweb.co.nz/","\u003Cp>One idea that our company took on that worked extremely well is to pair up team members with accountability buddies. Team members are put into pairs, and you have them work together with a video conference streaming between them throughout the day. Each person works on their own tasks. Some ask advice as needed, while others make light chat throughout the day, just as you would in an office. It's reassuring to have someone around while working, even if you're not talking.\u003C/p>\n",{"id":12516,"__typename":811,"text":12517},"F-eSJSIJQnut8s-o42jRRQ","### Social isolation\n\nWorking by yourself for 40 hours a week without physical interaction between you and your coworkers can make you feel isolated. And it can be hard to [break the ice with new coworkers](https://livestorm.co/blog/video-engagement-platform-icebreaker) when you've never spent time with them in real life.\n\nTo avoid feeling alone, schedule periodic in-person meetings and team-building activities with your team members. Arrange after-hours gatherings with coworkers or professional connections to create deeper relationships in person.\n\n### Overworking\n\nRemote workers often put in longer hours than those who work in the office. To avoid overworking, identify the hours you must work. Then, stick to consistent remote work schedule.",{"id":12519,"__typename":12456,"expert":12520,"quote":12530},"cmRmGFieSc-HrZyfk7D8Sw",{"id":12521,"company":12522,"name":12523,"picture":12524,"url":12529,"facebook":32,"instagram":32,"linkedin":32,"twitter":32},"76379798","Ryanandalex.com","Alex Davis, Founder",{"id":12525,"alt":12526,"height":12464,"url":12527,"width":12528},"31729946","ryan and alex","https://livestorm.imgix.net/1127/1637660748-ryan-and-alex.jpg",327,"https://www.ryanandalex.com/","\u003Cp>Studies have shown that people who work from home end up working 1.4 more days per month than their office colleagues. With the added time spent working, it’s important to prioritize your health and movement even more. Set up a DIY standing desk, or take scheduled walks during the day. Sitting for long hours has been shown to decrease lifespan, and working from home is no different.\u003C/p>\n",{"__typename":814,"id":12532,"title":12533,"text":12534,"cta":255,"link":6165},"d83jm6LeTSKE4T8r4n7vOA","Overcome remote work challenges","Learn more about how to overcome remote work challenges with Livestorm's video engagement solution.",{"id":12536,"__typename":811,"text":12537},"JHrk_140TgqoiOfbIOd3Zw","## What are the best **remote jobs**?\n\nYou can find remote jobs in almost every industry. Here's our roundup of the top roles.\n\n### Data entry operator\n\nIf you get a remote data entry job, you'll organize and transfer data from one source to another and update relevant databases. For example, you might enter invoices into a spreadsheet or enter hours worked into a database. Data entry operators need great time management skills and a keen eye for detail.\n\n### Web designer\n\nWeb designers create layouts and build websites and web pages. A successful web designer needs excellent design skills, an eye for aesthetics, a sense of creativity, and technical knowledge. They must also have strong interpersonal skills because they will sometimes be working closely with clients who aren’t always tech savvy.\n\n### SEO specialist\n\nSearch engine optimization (SEO) specialists work on researching, testing, analyzing, and optimizing website content to make it perform better in search engines like Google or Bing. Besides being a lucrative remote work option, SEO is a great career choice for anyone passionate about digital marketing.\n\n### Web developer\n\nAs a web developer, you create software applications using a variety of coding languages, such as Javascript, HTML, or Ruby. Generally speaking, software development work requires being able to think logically, the patience to hunt down errors among many lines of code, and fluency in one or more coding languages.\n\n### Virtual assistant\n\nA virtual assistant provides support services to a business or person from a remote location. As a virtual assistant, your responsibilities might include administrative tasks such as scheduling appointments or booking travel arrangements. To succeed in the position, you need to be organized and attentive to small details.\n\n### Translator\n\nTranslators convert writing or speech in one language to another. Great translators can convey style and tone with ease. Translators typically work from home and submit their work electronically. If you speak multiple languages fluently and love solving problems, a translation position could be a perfect fit for you.\n\n## How to find **remote jobs**\n\nDepending on your work experience, you can find the perfect remote role on a job board or a freelance platform. You can even go the distance and start your own company.\n\nHere are our top picks for remote job opportunities. And don't forget to check out our guide on [what to wear for a virtual interview](https://livestorm.co/blog/what-to-wear-interview) before your first meeting.\n\n### 1. Remote work **job boards**\n\nWhile traditional job boards revolved around listings posted on a physical bulletin board, their 21st-century counterpart is digital. There are plenty of options to choose from where you can look for full, partial, or hybrid remote work models in your dream industry.",{"id":12539,"__typename":833,"image":12540},"c0tlV97HRkez05_4ee1BaQ",{"id":12541,"alt":12542,"height":12543,"url":12544,"width":12545},"11142779","Female employee at her desk working on social media promotion",3800,"https://livestorm.imgix.net/1127/1617025980-pexels-vlada-karpovich-4050315.jpg",5700,{"id":12547,"__typename":811,"text":12548},"QDnDhZ7KSXa-p3LR1Z0M7g","While most job boards are free, some subscription models help you go even further in your job search. Here is a roundup of our favorite places to look for remote work:\n\n* **We Work Remotely**: This top-ranked site features both full-time employee and freelance contract roles based all around the world. If you're seeking a remote position in tech, design, marketing, or customer support, We Work Remotely is for you.\n* **Welcome to the Jungle**: This France-based powerhouse lets you segment your job search based on the location of the job, your dream industry, and the kind of contract you're seeking. With a great mix of exciting startups and established multinationals, Welcome to the Jungle is a great place to start if you want to work for international companies.\n* **Wellfound**: The original job board for tech fans and startup professionals alike, Wellfound connects job searchers with a wealth of opportunities geared for the information age. Remote jobs are a dime a dozen on this platform.\n\nReady to go job hunting? Before moving on to the next stage of the hiring process, check out our piece on the [advantages of virtual interviews](https://livestorm.co/blog/advantages-virtual-interviews) and get familiar with this new way of hiring.",{"__typename":814,"id":12550,"title":12551,"text":12552,"cta":255,"link":6165},"A79wdou9QemNyqaIzBAuhA","Experience the world's first video engagement platform","Collaborate and engage anywhere in the world.",{"id":12554,"__typename":811,"text":12555},"biZ0SLWQTD2B_0ivp-6I_w","### 2. **Freelance** platforms\n\nYou can think of freelance job search platforms as a not-so-distant cousin of remote work job boards. While related, the two focus on different goals. A freelance platform will help you find jobs on a temporary or project basis.\n\nWith freelance roles, you set your own workload, hours, and areas of interest. Most of the these platforms host listings for projects or part-time jobs, although at times, companies will post full-time jobs as well.",{"id":12557,"__typename":833,"image":12558},"Iqm-IkOVQWa_-Zr-53wx9w",{"id":12559,"alt":12560,"height":4080,"url":12561,"width":4082},"20339060","Young woman working on her laptop and using a smartphone","https://livestorm.imgix.net/1127/1627393097-pexels-liza-summer-6347720.jpg",{"id":12563,"__typename":811,"text":12564},"GMHaIPE8QZalyG0NOF2dIg","Let's look at a few platforms you can use to find your next remote job:\n\n* **Upwork**: It's hard to mention freelance work without bringing Upwork into the mix. Arguably the world's most popular freelance job marketplace, Upwork is a great place to start looking for your next gig. Don't expect any results overnight, as Upwork is notoriously competitive.\n* **PeoplePerHour**: Similar to Upwork, PeoplePerHour is a virtual marketplace for sellers and clients. With the ability to leave ratings and reviews after each collaboration, PeoplePerHour is a fan favorite of the more cautious among us.\n* **Guru**: An excellent choice for the more technologically inclined, Guru caters to a clientele looking for experts in IT, web, or software development.\n\n### 3. Apply to jobs at **Livestorm**\n\nAs a remote-first company, we consider ourselves to be experts at building and onboarding a remote team. With the ability to hire top candidates from anywhere in the world, we've managed to scale our team 8x in a few months with no plans of stopping any time soon.\n\nInterested in learning more? [See what life at Livestorm is like](https://life.livestorm.co/15-tips-for-working-remotely-fdd3c935525a), and check out our [job board](https://jobs.livestorm.co/).\n\n## How to be productive when **working from home**: Tips for remote employees \n\nNow that you've found your dream remote job and cut your commute time down to how long it takes you to get from your bedroom to the couch, use these suggestions to set yourself up for success.\n\n### Build the best home office setup\n\nIt's easy to get your [home office setup](https://livestorm.co/blog/home-office-setup-ideas) wrong. Instead of looking for a quick solution, choose equipment that will suit your needs for the long term.\n\nAlways aim to have a dedicated space for your work that's free from interruptions. Whether this means banning any pets or humans from your co-living space between certain hours or just finding a room where you can focus, make sure you can work uninterrupted.\n\nAfter you've found your spot and claimed it as your own, build your home office. This means including items like a desk, an ergonomic chair, an extra monitor, and great lighting so you can [look good in video calls](https://livestorm.co/blog/how-to-look-better-video-call).\n\nFinally, you'll want to get your tech up to speed. Your Wi-Fi should be lightning-fast. Think you've got it all covered? Let's check out what tools you're using next.\n\n### Use the right video and collaboration tools\n\nYou need need a way to communicate with your team and collaborate from a distance. Video engagement tools like Livestorm will help you do just that.\n\nPerfect for everything from one-to-one meetings to large conferences, Livestorm is highly adaptable for your remote needs. As a remote-first company, we've put our money where our mouth is by using our own platform as our exclusive video communication tool.\n\nThis means all of the [team meetings](https://livestorm.co/online-meeting-software), keynote addresses, [company Q&As](https://livestorm.co/use-cases/live-qas), and [employee onboarding sessions](https://livestorm.co/use-cases/webinar-employee-onboarding) are hosted right on Livestorm. The best perk? You can opt to have your events recorded and shared automatically with registrants afterward so teammates who miss work can get up to speed on their own time.\n\nDon't stop there. Popular tools like Slack, Asana, Notion, Basecamp, and Trello can help you stay organized and work with remote employees more easily. You can even use remote work tools like Payfit and Mooncard to manage payroll, HR tasks, and business expenses.",{"id":12566,"__typename":833,"image":12567},"cNmQxW7WRvu10bo7-J6nrg",{"id":12568,"alt":12569,"height":12543,"url":12570,"width":12545},"17184836","man working on computer","https://livestorm.imgix.net/1127/1623158006-pexels-vlada-karpovich-4939614-1.jpg",{"id":12572,"__typename":811,"text":12573},"A6gjrVltQK-7lzR4JnKZTw","### Get to know your virtual team\n\nMany video engagement tools have features that are designed to help teams collaborate. Chat boxes, emoji reactions, questions submissions, and more can make it easy to participate in [ice breakers](https://livestorm.co/ice-breaker) during virtual events and meetings.\n\nEngaging in work topics like this has two benefits. First, it shows your supervisors that you’re fully present and involved, even from a distance. Second, it helps lighten the mood and ease any tension the team might be feeling.\n\nIf you have a leadership position within your organization, you can also use video engagement tools to host fun virtual team building activities like:\n\n* Group trivia contests\n* Show and tell activities, wherein employees share favorite things they’ve collected\n* Virtual classes, either fun (like cooking) or work-related (like coding)\n\n### Practice good virtual meeting etiquette\n\nOf course, work needs to be more than fun and engaging. It also needs to be productive. Which is why it’s a good idea to learn (or reiterate) some of the [remote work ground rules and etiquette](https://livestorm.co/blog/virtual-meeting-etiquette) designed to keep everything running smoothly.\n\nFor instance, make sure that you always show up a little early for remote meetings. This will give you a few minutes to make sure your connection is strong, and all your technology is functioning correctly.\n\nIt’s also important to know some virtual best practices that can help you look more professional:\n\n* Eliminating background clutter like unwashed laundry, distracting artwork, unmade beds, and litter boxes. The only thing your team members should be focusing on during your call is you.\n* Minimizing background noise like traffic, beeping, barking, and lawn mowing. Ask your employees if the sound of typing irritates them. If so, mute yourself when not talking.\n* Eating food before or after the meeting, not during.",{"id":12575,"__typename":833,"image":12576},"Tkl8jeLCSk-zPlJ7U5RygA",{"id":12577,"alt":12578,"height":12579,"url":12580,"width":12581},"23671516","breaking meeting etiquette by eating noodles in front of a computer",5189,"https://livestorm.imgix.net/1127/1631280014-eating-meeting.jpg",7473,{"id":12583,"__typename":811,"text":12584},"fU3uhvQMTgyNNLRK1AvkGA","### Dress professionally when working from home\n\nJust because you're able to work from home doesn't mean your wardrobe should suffer. Remote work may prompt you to dress more casually than you did when working in the office. But dressing professionally for remote work can have seriously positive effects on your performance and mental health.\n\nTake [this study](https://www.sciencedirect.com/science/article/abs/pii/S0022103112000200) that pitted a group of participants wearing white lab coats against a group of participants wearing plain street clothes. The study found that the individuals wearing lab coats achieved better scores on attention tests than those who didn’t, even though they were alike in terms of age, education level, and intellect.\n\nThe verdict? If you dress the part, you really can bring more energy, concentration, and focus to your work.\n\n### Work with yourself to set a routine\n\n“Set a schedule and stick to it” is standard advice for remote workers. You might even be tired of hearing it because you know all too well that for people who work from home, creating a solid work routine is much easier said than done.\n\nThe key to setting a work routine you truly stick with is to work with yourself, not against yourself. Craft a routine that revolves around a custom or habit you already have.\n\nWhat in your current routine indicates you're about to start working? It might be sitting down with a cup of coffee or returning home after a morning jog. Even something as simple as brushing your teeth or getting dressed can help signal your brain that it’s time to kick off your workday.\n\nThere’s no need to start in the morning. If your productivity is highest in the afternoon or evening, work with it. If you coordinate your work schedule with the rhythms and patterns you’re already following, you'll have an easier time sticking with it.\n\n### Set boundaries between remote work and home life\n\nWhen you’re working from home, distractions are inevitable. The solution? Set boundaries. Let your partner, roommates, children, or pets know that your door (literally or metaphorically) is closed until working hours are over.\n\nDon’t be afraid to get the help you need. If you relied on nannies, babysitters, dog walkers, and pet sitters before remote working, there’s no need to forgo those resources now. You’re still working, even if your commute is a lot shorter.",{"id":12586,"__typename":12456,"expert":12587,"quote":12597},"U02nm4QLQKGGNEm24oC9Xw",{"id":12588,"company":12589,"name":12590,"picture":12591,"url":12596,"facebook":32,"instagram":32,"linkedin":32,"twitter":32},"75801846","Ryrob.com","Ryan Robinson, Founder",{"id":12592,"alt":12593,"height":12464,"url":12594,"width":12595},"31623246","ryan robinson","https://livestorm.imgix.net/1127/1637599089-screenshot-2021-11-22-at-16-37-30.png",290,"https://www.ryrob.com/","\u003Cp>Having a dedicated workspace will completely change your productivity levels when working from home. No matter your home environment, it's a big challenge to properly isolate yourself from distractions. That’s just one reason why having a dedicated workspace (ideally, not your shared kitchen counter, dining table, or couch) is so important to curating a productive environment for yourself. It's also key that you're using the best tools – like the \u003Ca href=\"https://livestorm.co/blog/best-virtual-meeting-platforms\">best virtual meeting platforms\u003C/a> – in order to be your most productive when working from home. \u003C/p>\n",{"id":12599,"__typename":833,"image":12600},"FgGmtlcaSBS_Iv54IZDx6g",{"id":12601,"alt":12602,"height":12603,"url":12604,"width":12605},"23671539","two children running while mother tries to work from home",3991,"https://livestorm.imgix.net/1127/1631280133-remote-work-distracting.jpg",5986,{"id":12607,"__typename":811,"text":12608},"K_AvTPnzTLK_fcghPdLGuA","### Take regular breaks\n\nWorking without breaks is bad for business. There’s plenty of evidence to suggest that working too hard, for too long, often results in inferior performance and deliverables.\n\nSo, yes, you want that PowerPoint presentation to be done on time. But you also need it to be articulate, informative, and engaging. To do that, your brain needs to be at its best.\n\nTake some time each day to pause, get some fresh air, and step away from your desk, both mentally and physically. If pausing work is tough for you, you might consider using an app that blocks certain work-related websites or locks you out of your computer during certain times.\n\n## How to **manage remote employees** effectively\n\nIn-person management isn't always easy. But managing in an online setting can amplify issues with communication., leadership, and organization. Use our suggestions to build a more effective remote team.\n\n### 1. Set clear productivity standards\n\nWhether your team works in a central or remote office, they need to know what you expect from them. But that doesn't mean you should micromanage.\n\nInstead, clearly communicate when your team is required to work, if a standard schedule is optional, and which objectives they're responsible for meeting. Clarify what kind of work product you expect from remote employees. Lay out a game plan and trust your team to stick to it.",{"id":12610,"__typename":833,"image":12611},"CauCwzjzQWufrv4AkT0PtQ",{"id":12612,"alt":12613,"height":4080,"url":12614,"width":4082},"23672096","hand holding a pen hovering over a piece of paper ","https://livestorm.imgix.net/1127/1631282378-tools-to-work.jpg",{"id":12616,"__typename":811,"text":12617},"FkHtqd3YQpq7vByp1hfnsQ","### 2. Use the right remote work tools\n\nWith a mix of video conferencing software and asynchronous tools, you can track employee progress and touch base with them regularly. Here are a few tools to consider:\n\n* Task management tools like Asana or Trello can help you keep projects moving along smoothly\n* Slack plugins like Standup Alice give your team an opportunity to list their top goals and challenges for the day\n* Video engagement tools like Livestorm enable face-to-face conversations and team meetings\n* Business expense management tools like Spendesk, which is designed for virtual teams\n\nTo collaborate efficiently, your team may also need hardware like:\n\n* A work-only desktop or laptop computer\n* Scanners, printers, or backup drives\n* An ergonomic mouse, keyboard, or chair\n* [Microphones](https://livestorm.co/blog/webcam-microphone-for-webinars) and [webcams](https://livestorm.co/blog/top-6-video-conferencing-cameras) to make communication cleaner and clearer",{"id":12619,"__typename":12456,"expert":12620,"quote":12630},"eHjVDwoNQaSU50Z7uOJ13A",{"id":12621,"company":12622,"name":12623,"picture":12624,"url":12629,"facebook":32,"instagram":32,"linkedin":32,"twitter":32},"76070992","Flashpackerco.com","Stephen Gary, Director of Marketing",{"id":12625,"alt":12626,"height":12260,"url":12627,"width":12628},"31647004","stephen","https://livestorm.imgix.net/1127/1637600198-stephen.jpg",294,"https://flashpackerco.com/","\u003Cp>Get a laptop stand to bring your workstation to eye level, and make sure your office chair is comfortable. Set the temperature at a temperature that's a bit cool but not so cold that you're more willing to stay put. Make sure that you have a giant water bottle or thermos handy. Even if you spend 5 to 10 extra minutes setting up the ideal environment, you'll make it up very quickly in efficiency and effectiveness.\u003C/p>\n",{"id":12632,"__typename":811,"text":12633},"PEy6_5yTTleaJx77jsMZdA","### 3. Choose the right video engagement software\n\nClear communication is a must when working remotely. Since almost all of your interactions will take place via a screen, it’s crucial to choose a [video engagement platform](https://livestorm.co/blog/video-engagement-platform) that’s steady and reliable.\n\nOne good tip is to choose a browser-based platform, rather than one which requires downloads and installations. Browser-based video platforms use P2P technology to connect users, meaning that they don't require a third-party server or app to facilitate the transmission. This means glitches and lags occur much less often (if at all).\n\n### 4. Encourage asynchronous communication\n\nWhen your team can work from anywhere and in any time zone, they may feel compelled to check emails and respond to Slack messages around the clock. However, some research suggests that this can have a harmful effect on productivity.\n\nAccording to research by the [Harvard Business Review](https://hbr.org/2016/01/collaborative-overload), the time employees spend on collaboration has increased by more than 50% over the past two decades. Researchers found it was not uncommon for workers to spend a full 80% of their workdays communicating with colleagues in the form of email, meetings, and instant messaging apps.\n\nResearchers concluded that all of these real-time communication interruptions drain employees’ mental resources, disrupt focus, and generally impede progress on assignments.\n\nTo avoid this downside, try to embrace a more flexible work schedule and an asynchronous approach to communication. This permits employees to respond to emails and other messages in their own time, not as soon as the messages are received.\n\nBecause employees don’t have to address each message as it comes in, they can block off large chunks of uninterrupted time to perform high-value [deep focus work](https://knowledge.wharton.upenn.edu/article/deep-work-the-secret-to-achieving-peak-productivity/)—the type that creates the most value for organizations.",{"id":12635,"__typename":12456,"expert":12636,"quote":12646},"DeKd2MksRmOmGuUVUzFMhw",{"id":12637,"company":12638,"name":12639,"picture":12640,"url":12645,"facebook":32,"instagram":32,"linkedin":32,"twitter":32},"108998135","360Learning","Robin Nichols, Content Lead US",{"id":12641,"alt":12642,"height":12643,"url":12644,"width":12643},"42092960","robin nichols",328,"https://livestorm.imgix.net/1127/1645107907-robin-nichols-profile-pic.png","https://360learning.com/","\u003Cp>My tips for remote working: from a manager perspective, try to shift a lot of your communication to be asynchronous instead of synchronous. Collaborate on a Google doc, send an email, or film yourself doing a screen share, instead of setting up a meeting - this will help prevent 'Zoom fatigue' and meeting overload. Make sure you have a written 'source of truth' for project management or meeting notes, so that everyone has the same access to information. From an employee perspective, don’t be afraid to set boundaries; turn off notifications after a certain time, delete Slack or work email apps from your phone. Don’t forget to actually leave your house once in a while - break up your day with a walk, some exercise, or a lunch run - that way, you won’t feel holed up.\u003C/p>\n",{"id":12648,"__typename":833,"image":12649},"EBy2IKerSweM3mVvNtonGw",{"id":12650,"alt":12651,"height":6198,"url":12652,"width":6200},"23673198","Man weairing glasses with a plant behind him smiling at a computer","https://livestorm.imgix.net/1127/1631286713-guide-managing-remote-employees.jpg",{"id":12654,"__typename":811,"text":12655},"SKAOWAbPQNC_kuia7jNhOw","### 5. Schedule specific times for team meetings and interaction\n\nEven if your team is distributed around the world, it's important to schedule regular check-ins to keep everyone on the same page. You don't necessarily need to meet daily, but you should plan to check in at least once per week.\n\nIf possible, try scheduling these meetings during off-peak times to ensure maximum availability. Establishing a routine also helps people to work more comfortably in their roles and understand how to work together more effectively. You can also organize [virtual team building activities](https://livestorm.co/blog/virtual-team-building) to bring your team together.",{"id":12657,"__typename":12456,"expert":12658,"quote":12668},"WGlFNkioS9i489jyrROqgw",{"id":12659,"company":12660,"name":12661,"picture":12662,"url":12667,"facebook":32,"instagram":32,"linkedin":32,"twitter":32},"76071424","Remoteworkadvocate.com","Nadia Harris, Founder",{"id":12663,"alt":12664,"height":12665,"url":12666,"width":12512},"31647160","nadia harris",314,"https://livestorm.imgix.net/1127/1637601109-nadia-harris.jpg","https://remoteworkadvocate.com/","\u003Cp>Numerous messages popping up randomly can destroy our productivity. Instead of clicking on them and responding ASAP, we should establish clear rules such as responding 2-3 times a day, unless a certain communication channel is marked as ‘urgent.’ This will not only allow us to think clearly during the day, but it will also eliminate chaos.\u003C/p>\n",{"id":12670,"__typename":811,"text":12671},"YQf8wDIBSzmjSCyFAgyDBw","### 6. Build your remote workforce through virtual interviews\n\nThanks to the rise of full-time remote work, employees can work from different locations for almost any company. This means you can seek top employees from around the country or the globe.\n\nThis has a couple of benefits. First, you can screen the best candidate with the best qualifications anywhere, not just in your immediate area.\n\nIt also expedites the interviewing process. Your potential hire doesn’t have the stress of traveling to a new place, and you don’t have to worry about compensating them for it. Instead, you can interview virtually using a video conferencing tool like Livestorm.\n\nOnce you’ve got one or two top options picked out, it’s always a good idea to meet in person—but you can vet the majority of candidates from afar.\n\n### 7. Help orient newcomers with video onboarding\n\nOnce you’ve selected your ideal candidate, you can use the same video collaboration tool (e.g., Livestorm) you used to interview them to bring them on board. Using video for the [employee onboarding process](https://livestorm.co/blog/employee-onboarding-process) is an easy and helpful way to communicate your company’s core values, policies, and processes, as well as introduce them to their fellow teammates.\n\nAnd unlike in-person onboarding, video onboarding allows new hires to review training materials from their remote work site at any time.\n\nVideo onboarding also tends to benefit employers, too. It frees up time for administrative or HR team members, which can help lower costs. And video an engaging medium that allows you to create a more personalized experience for new hires.\n\n\n## Build a better remote team with **video engagement**\n\nIf **the future of work is remote**, then the most successful people will be those who are able to thrive in a remote environment. Invest time in learning the skills and the technology that help you work effectively from any location.\n\n**Livestorm's video engagement platform** is made for your remote team. This easy-to-use browser-based tool provides everything you need to run virtual meetings and events. To test Livestorm and get started, simply [create a free account](https://app.livestorm.co/#/signup).",{"__typename":814,"id":12673,"title":7221,"text":12674,"cta":255,"link":6165},"XmW4YMYLTrW2nsj0V-xhyw","Get started with Livestorm's video engagement platform. You’re just minutes away from selling virtually.",{"id":12676,"alt":12677,"height":897,"url":12678,"width":899},"Krvl-hrvS5G7cyjxlPvi0g","man working from home typing on a computer","https://livestorm.imgix.net/1127/1702607855-what-is-remote-work.jpg","2025-02-18",[12681,12724,12749],{"id":12682,"_firstPublishedAt":12683,"blogPostCategory":12684,"content":12686,"coverImage":36,"coverWithImgix":12716,"slug":12721,"subtitle":12722,"title":12723},"66163292","2021-11-03T14:43:02+01:00",[12685],{"id":1301,"name":694,"slug":695},[12687,12690,12691,12694,12697,12700,12701,12704,12705,12708,12709,12712,12713],{"__typename":811,"id":12688,"text":12689},"66163285","Deciding what to wear for an interview takes some thought, especially when it's virtual. You might have job interview clothes in your closet, but they might not be the right fit for you today. Or maybe you’re changing industries and need to update your look. To guide you through what to wear to an interview, we need to understand the virtual interview experience.\n\n\n## What **not to wear** to an online interview?\nWhen dressing for an interview it's important that you don't wear dirty clothes, clothes that don't fit you, or clothes that don't match the context of the interview. \n\n### **Do your interview clothes fit?**\nAfter a few years of [remote work from home](https://livestorm.co/blog/remote-work-from-home) you might find that your old interview duds no linger fit quite the way they used to. Since the interviewer will likely only see you from your waist up, this means your jacket or top should be tailored to your size. If the clothes are too big, you can get your items tailored so that they look sharp and don’t hang off of you. And in instances where they are too small, don’t despair. Treat yourself to updated interview clothes. \n\n\n### **Is your interview attire presentable?**\n\nWhen you work remotely, you might wear old t-shirts and jeans every day. On tough days, you might even be tempted to wear your PJs to your home office. In the context of a job interview, having fresh, ironed clothing is vitally important. If you have a few days before your job interview, you can take your interview outfits to a dry cleaner. \n\n\n### **Do the interview outfits match the context?**\n\nIn most situations, it is hard to go wrong by choosing business attire. Sure, some tech companies have a more casual dress code. That said, dressing up at the interview is a simple way to show you are a professional. When in doubt, dress up!\n\n\n## What should **women** wear to an interview? \nWomen's interview outfits should be comfortable, clean, and presentable. It's important to reflect confidence, so wear something that makes you feel great! Here are some women's interview dress ideas: \n\n### **Female's professional interview outfit**\n* Interview dress - ah, the classic move when you don’t feel like piecing multiple parts of an outfit together. The interview dress is the trusty companion for busy professionals.\n* High Heels - here’s a wild card. One of the [advantages of a virtual interview](https://livestorm.co/blog/advantages-virtual-interviews) is that no one will see your shoes. If wearing formal shoes helps you to focus and feel confident, wear them! \n* Jacket and slacks - you can update the classic powersuit with fun colors or mix and match items to build a more casual look. \n",{"__typename":833},{"__typename":811,"id":12692,"text":12693},"121836965","### **Women's casual interview attire**\n* Jewel-toned t-shirt and statement necklace - As more of the world has begun working remotely, old dress codes have been thrown out the window. Wear a T-shirt to your next casual interview and dress it up with a blazer and statement jewelry.\n* Blazer and jeans - this is a staple in the tech world and makes a good impression in any casual interview.\n",{"__typename":811,"id":12695,"text":12696},"66163287","## What should **men** wear to an interview?\n\nTraditionally it was easy for men to choose their interview outfit: they just had to look to the failsafe suit and tie. While this can still be the case depending on the industry, the world of men’s fashion has opened up to include more options. And one of the [benefits of working from home](https://livestorm.co/blog/challenges-benefits-working-home) is that dresscodes have relaxed. Here are some tips that have withstood the test of time:\n\n### **Male interview clothes**\n* **Suit color** - the traditional choice of a navy blue or gray suit is good. These neutral colors have worked well for decades.\n* **Dress Shirt** - Wear a dress shirt that offers some contrast with your suit. Wearing a white dress shirt is a good option. To mix it up, you can wear a patterned dress shirt.\n* **Necktie** - Wear a necktie with simple colors or designs. Keep the novelty ties in the closet – this is not the same to proclaim your passion for Marvel or Star Wars.\n* **Shoes** - Technically, shoes are optional in a virtual interview. However, some people find that wearing formal shoes helps them to stay focused in the interview.\n\nKeep the tuxedo in the closet, though – that doesn't belong in a virtual interview. If you want to know the best tips for [virtual meetings etiquette](https://livestorm.co/blog/virtual-meeting-etiquette) you can find them in the video below:\n\n\n",{"__typename":811,"id":12698,"text":12699},"121836765","## Online interview outfits by **industry**\n\nThe above tips on online meeting clothes will work in most cases. That said, there are a few industry-specific tips to keep in mind.\n\n\n\n* Accounting and law. These professions are focused on offering serious advice to clients in need. Therefore, it is traditional to dress conservatively. We'll cover law interview clothes in more depth below.\n* Advertising and Creative Fields. You might experiment with more unusual job interview clothes. For example, consider wearing a remarkable watch or a more creative necktie.\n* Technology. Some parts of the technology industry are known for their informal dress code. Before showing up in a hoodie, ask people in your network for tips first. Spending five to ten minutes to clarify the dress code can make your job interview experience much less stressful.\n\nKeep reading for more industry-specific tips on virtual job interview clothes.\n",{"__typename":833},{"__typename":811,"id":12702,"text":12703},"66163288","### **What to wear for a media job interview?** \n\nWhen you dress for an interview in the media industry, remember that this is an industry that values appearances more than most fields. You should select clothes that make you look good and feel confident. Look for blues, grays, magentas, and browns. A blue or off-white dress shirt is a good pick.\n\nAvoid repeating patterns like stripes because they tend not to look good on camera. Likewise, bright green and red can cause problems. And try a [virtual background](https://livestorm.co/virtual-background-library) to make your interview pop.\n\nFor additional insight on what to wear to a media interview, search YouTube for the people you will be meeting with. There's a good chance you can find a video interview that will give you ideas for the colors and styles that work well for the specific company. \n\n\n",{"__typename":2560},{"__typename":811,"id":12706,"text":12707},"146184119","### **What to wear for an education job interview?**\n\nFor an interview in the [education industry](https://livestorm.co/industries/education), you'll want to wear appropriate clothing and muted colors. Here are a few examples to guide your preparation for a virtual interview in the education sector. Before we get to interview clothes, there is one non-clothing item to avoid. Avoid wearing perfume or cologne – many schools restrict these items due to allergies.\n\n\n#### **Elementary School or High School interview clothes**\n\nFor men, it is hard to go wrong with a nice dress shirt and slacks(i.e., navy blue or gray is a good bet). For women, there are some options such as a blouse, skirt or slacks. \n\n\n#### **University interview clothes**\n\nStandard job interviews clothes are still a good choice. If you are a school graduate, you might consider wearing a pin or necktie related to the school. Showing your enthusiasm for the college in a subtle way is a nice touch.\n\n\n#### **Private school interview attire**\n\nSome private schools have a dress code. It is a good idea to review the dress code and check that your job interview clothes align with those expectations.\n\n\n### **How to dress for a sales interview?**\n\nThe clothes you wear can help you project an image of success and confidence in the sales world. In that case, you might want to consider buying new clothes for your virtual interview. If money is tight, try looking at thrift shops for gently used items. You can take them to a tailor, and iron them at home to spruce them up. \n\nAnd even though it doesn't count as clothing, you can try using an [office virtual background](https://livestorm.co/virtual-background-library/category/office-virtual-backgrounds) to further impress your interviewer!\n",{"__typename":833},{"__typename":811,"id":12710,"text":12711},"66163291","\n### **What to wear for a government interview?**\n\nUnlike other industries, the [government industry](https://livestorm.co/industries/government) is not known for celebrating creative fashion. Conservative style is the best guideline to keep in mind for government interview clothes.\n\nUse the following tips to select job interview clothes for a job with the government.\n\n* Men's job interview outfit. A clean, well-pressed suit in navy blue or gray is an excellent starting point. For a bit of flair, consider wearing a pin with a flag to show your patriotism.\n* Women's job interview outfit. Aim for a professional, conservative look. \n\nFor additional inspiration, check the website for the government department before your job interview. There will probably be photos of the executives who lead the department which can give you ideas.\n\n\n### **How to choose a law interview outfit?**\n\nThe legal profession has a dress code that is relatively conservative. Both women and men should wear suits for law interviews. Some established law firms in New York were once partially known for their fashion choices (i.e., white-shoe firms). When you prepare for a virtual interview in the legal profession, high-quality formal wear is your best bet.\n\nFor additional insight, look at the website of the law firm or department. If the partners all wear conservative suits, you should probably choose job interview clothes that match that style.\n\n\n### **How to dress for a tech interview?** \n\nFor years, the answer to what to wear to a [Saas or tech industry](https://livestorm.co/industries/saas) interview has been the same: go casual and don't wear formal clothes. If you're looking at joining a small startup with a handful of employees, that's the way to go.\n\nYou can research the company culture. Some tech companies strongly encourage casual clothes. Look for photos of the company leadership and people at company events to get a sense of acceptable behavior. In addition, reading employee comments on websites like Glassdoor can give you more insight.\n\nIn most cases, you should dress up a bit. Even if the company has a casual style, adding a bit of style to your job interview clothes makes sense. For example, wearing nice jeans and a blazer would be a great outfit for a casual tech company. If the tech job involves working with customers, wearing a suit is a good idea.\n\nDress for confidence and comfort. In a tech interview, you might face challenging questions. For example, job interviews at Google are complicated (e.g., \"If you were asked to wash all the windows in this city, how much would you charge?\"). Wearing clothes you like and find comfortable can make it easier to focus.\n\n\n\n",{"__typename":2418},{"__typename":811,"id":12714,"text":12715},"146184110","## Virtual interview dress: a simple way to make a **great first impression**\n\nSuccess in a [webinar hiring session](https://livestorm.co/use-cases/webinar-hiring-sessions) requires preparation and focus. Wearing a good suit is not enough to get you hired, but it can help you make a good impression. It is best to treat a virtual interview like a traditional interview – wear a suit or other business attire. Wearing formal clothes makes it easier to be focused and engaged in the conversation.",{"id":12717,"alt":12718,"height":12719,"url":12720,"width":4080},"27628145","clothes hanging up in a showroom with plants ",2670,"https://livestorm.imgix.net/1127/1634564211-what-to-wear-for-your-virtual-interview.jpg","what-to-wear-interview","Not sure what to wear for an interview? Choose your job interview attire with these tips for women's interview clothes and interview clothes for men. ","What to Wear for Your Virtual Interview?",{"id":12725,"_firstPublishedAt":12726,"blogPostCategory":12727,"content":12729,"coverImage":36,"coverWithImgix":12745,"slug":12746,"subtitle":12747,"title":12748},"56674568","2021-09-16T09:00:00+02:00",[12728],{"id":1301,"name":694,"slug":695},[12730,12733,12734,12737,12738,12741,12742],{"__typename":811,"id":12731,"text":12732},"56675526","How you set up your home office will have a direct impact on your productivity. The more your home office is optimized, the more effectively you’ll be able to work. Factors such as choice of furniture, lighting, airflow, and tidiness all play an essential role and shouldn’t be overlooked. \n\nKeep reading for some of the top home office setup and design tips for increased productivity.\n\n\n## How To Set Up A Home Office For Remote Work? \n\nThe ideal home office for remote work involves three things:\n\n\n\n* A quiet space\n* Comfortable furniture\n* The best tools\n\nWe’ll go into more detail on each of these, but these are the three fundamental pillars of a good home office. If you don’t have the right space, you’ll be bombarded by distractions and have trouble focusing. If you don’t have the right furniture, you’ll be uncomfortable and can even end up with chronic pain. And if you don’t have the right tools, you won’t be able to work as quickly. \n\nOkay, with that said, now let’s dive into specifics. \n\n\n\n## 1. Find a quiet room to work from home\n\nWhen working from home, one of the most important steps in setting up your home office is choosing the right room. Ideally, you want a dedicated space that allows you to become disconnected from the rest of the household, especially if you live with family or roommates. \n\nMoreover, the ideal office space should be dedicated solely to work and no other task. The reason behind this is simple: if your brain associates a particular room or space with other activities such as watching TV, gaming, or working out, the chances of you falling victim to distraction become greatly increased. Because of this, you want to choose an area that you know will only be used for work.\n\nOf course, some people might live in a small apartment or house with limited free space, and such a room or area may not be available. In this case, your best bet is to make sure that wherever you decide to set up shop, you dedicate that space to work and nothing else.\n\n\n\n## 2. Buy the right home office furniture and accessories\n\nIt’s hard to be productive if you don’t feel comfortable. This is why many of the most successful corporations in the world have spent considerable time and energy investigating how to best balance workplace comfort and productivity. Your home office is just as important. \n\n\n### The Home Office Chair\n\nWhile there is no universally accepted definition of ‘office comfort,’ most would agree that your chair has a lot to do with it. After all, if you’re going to be sitting on something for eight to ten hours a day, it better be comfortable. \n\nIf there is one piece of office furniture that you can justify spending a little extra money on, a quality office chair with lumbar support is a good candidate. Remember, the more comfortable you are, the more productive you’ll be.\n",{"__typename":833},{"__typename":811,"id":12735,"text":12736},"56675528","### Home office desk ideas\n\nAfter the chair, the desk should be the next item of attention. While most people may consider this a fairly straightforward selection, desk selection isn’t as cut and dry as most would think. When choosing a desk, you need to determine how much space you have to deal with and what type of desk will best allow you to use that space productively. \n\n\n#### Computer Desk\n\nPossibly the most common type of desk found in an office environment, a computer desk comes equipped with a flat top and a pull-out tray for the keyboard. More often than not, computer desks also contain a housing unit for the CPU and maybe even a small shelving unit. While this is probably your most inexpensive option, it’s not necessarily the best. \n\n\n#### Standing Desk\n\nSome people’s backs don’t respond well to being seated for several hours in a row, a fact that has led to a sharp rise in the popularity of standing desks over the past few years. Standing desks are highly adjustable, meaning they are suitable for people of all heights and don’t take up much space, making them perfect for a small office or work area. What’s more, some standing desks can also double as a standard sitting desk, allowing you to enjoy the best of both worlds.\n\n\n#### Writing Desks\n\nA writing desk is as simple as they come - four legs, a flat top, and maybe a drawer or two. If you plan on doing most of your work on your laptop and don’t require a pull-out tray for your keyboard or housing space for a CPU, then a simple writing desk may be the way to go.\n\nOne significant advantage to a writing desk is they come in all sizes, meaning no matter how large or small your work area is, finding a simple writing desk to match will be easy.\n\n\n### Other Items To Consider\n\nEven though we live in a primarily digital world, a good collection of stationery supplies will undeniably come in handy and is something you should have close by at all times. Additionally, while most computers come equipped with a blue light filter, not all are overly effective. \n\nIf you’re going to be spending a significant amount of time staring at a computer screen, it’s worth buying a monitor that is known to filter out blue light effectively.\n",{"__typename":833},{"__typename":811,"id":12739,"text":12740},"56675530","## 3. Invest In The Right Tech For Remote Work\n\nIn order to do your job effectively, you need more than just the right place and furniture. You need the right tech.\n\nYour needs will vary depending on your job, but here are some things you should consider using:\n\n\n* Task management app like [Todoist](https://todoist.com/) or [Things](https://culturedcode.com/) to help you stay on top of tasks and projects\n* Chat app, like [Slack](https://slack.com/), for quick communication with teammates\n* Video engagement platforms like [Livestorm](https://app.livestorm.co/#/signup) for online meetings, virtual events, and more\n* Screen capture app like [Vmaker](https://signaltk.online/click?redirect=https%3A%2F%2Fwww.vmaker.com%2Fscreen-recorder&dID=1628085256932&linkName=https://www.vmaker.com/screen-recorder) for quickly recording videos \n* Website blocking apps like [Freedom](https://www.freedom.to) to help you stay away from distracting websites\n* Collaboration tools like [Google Workspace](https://workspace.google.com/)\n\n## 4. Home Office Design Ideas\n\nNot only should your home office be comfortable and stocked with the supplies and equipment you need to do your job, but it should also make you feel like a pro.\n\nWhen it comes to design, you should avoid the stale and sterile approach that most offices have adopted. Instead, go for a design that makes you feel comfortable and gets you motivated to start work in the morning.\n\nAnother item to avoid when setting up your home office is LED and CFL light bulbs and opt for an incandescent light source instead. Not only are they easier on the eyes, but they will give your home office a much more professional look and feel, something which is far more likely to aid in productivity.\n\nLastly, a home office should have a window. Aside from acting as a natural light source, a window will also increase airflow and keep you feeling fresh, focused, and productive throughout the day.\n",{"__typename":833},{"__typename":811,"id":12743,"text":12744},"56675532","\n## 5. Small Home Office Ideas\n\nUnfortunately, not everyone has a lot of space to work with, and in this case, the only thing to do is make the best out of what you have. \n\n* Put a desk behind your sofa: in most living room layouts, the space directly behind the sofa is unoccupied, making it a great spot to put a small desk.\n* Turn A Closet Into A Home Office: If you have a closet you’re not using, and it’s big enough to fit a small desk, consider turning it into your home office. \n* Use A Room Divider Curtain: In a pinch, a curtain divider can be used to partition off a section of your living or bedroom to use as your home office.\n* Install A Wall Mounted Desk: When space is severely limited, a wall-mounted desk is an excellent option. Not only does it make great use of space, but many can be folded up when not in use.\n\n\n\n## 6. Home Office Ideas On A Budget\n\nNot everyone has the extra money to invest in creating their home office. If you fall into this camp, take some comfort in knowing there are some tricks you can employ to make the process easier on your bank account.\n\n* Look for tax write-offs: There are several write-off opportunities for costs associated with home office or work equipment; you just have to find out which ones you qualify for.\n* Look for bargain furniture: Good deals on used office equipment can be found on places like Facebook marketplace, craigslist, and even the thrift store.\n* Repurpose items you already own: Most people already own a desk and chair that can serve as their home office setup until they can spend the money on something bigger. In some cases, even the kitchen table can work.\n\n\n## The Bottom Line\n\nWhen setting up your home office, it’s important to do it in such a way that makes you feel comfortable, motivated, and productive each time you sit down for work. Failure to do so can result in a lack of productivity, which is something we would all like to avoid when possible!\n",{"id":8016,"alt":8017,"height":4080,"url":8018,"width":4082},"home-office-setup-ideas","Read this post for some of the top home office setup and design tips for increased productivity.\n","6 Home Office Setup Ideas For Increased Productivity",{"id":12750,"_firstPublishedAt":12751,"blogPostCategory":12752,"content":12754,"coverImage":36,"coverWithImgix":12785,"slug":12791,"subtitle":12792,"title":12793},"56979235","2021-09-20T10:36:12+02:00",[12753],{"id":1301,"name":694,"slug":695},[12755,12758,12761,12762,12765,12766,12769,12770,12773,12774,12777,12778,12781,12782],{"__typename":811,"id":12756,"text":12757},"112934541","\nMany firms now find themselves with a near 100% remote workforce scattered around the globe. A conference room is no longer a big room with a long, fancy wooden table and reclining chairs. It's a web browser, a webcam, and [video engagement software](https://livestorm.co/blog/video-engagement-platform).\n\nIf your company is in a similar scenario, you might be asking yourself what fun virtual team-building activities will bond your remote workforce together?\n\nLet's explore the answers.",{"__typename":811,"id":12759,"text":12760},"56984207","## Why is virtual team building so important? \n\nAt its most basic, virtual team building is no different than in-person team building. Consider the following benefits that virtual team building activities provide your remote workforce:\n\n\n\n* Remote team building boosts team morale, generating excitement and optimism about fellow team members and the company as a whole.\n* Virtual team building increases motivation and productivity. \n* It reminds teammates of common goals. \n* Virtual team building encourages collaboration and creativity. \n\nTeam building events organized and conducted through video engagement platforms connect individuals and teams that may otherwise feel isolated or cut off by their remote working environment.\n\nVirtual team building maintains those connections and lets remote employees know they are not toiling away in a vacuum alone. Whether it's one employee or one hundred, keeping your teams engaged will keep your company moving forward. \n\n\n",{"__typename":913},{"__typename":811,"id":12763,"text":12764},"146639153","## The 30 most fun virtual team building activities\n\nThey may not wholly replace being in the room with peers, but virtual team-building activities offer a unique way for a remote workforce to keep in touch with one another and have a little fun in the process.\n\nAnd the best news is there are many ways for your teams to connect, collaborate and share.\n\nBelow, we list 30 of the most fun virtual team-building activities. \n\n\n\n### 1. Pet slack channels\n\nThe communication platform [Slack](https://slack.com/) utilizes channels to organize a company's various segments - departments, offices, projects, teams - to improve engagement and collaboration. You can also use them to give team members a bit of fun. Establish non-work Slack channels for your remote teams to trade pet stories and pictures each week. \n\n\n\n### 2. Best pictures competition\n\nA best-picture competition is an easy challenge you can use to open up regular small group virtual calls. Have everyone submit an image they took and vote on who captured the top image that week. Spice it up with fun or random weekly subjects - the best picture of food or the coolest image of nature.\n\n\n\n### 3. Can you hear me now?\n\nWithin your virtual conference room, a designated speaker describes a random image ([random generators exist for such things](https://randomwordgenerator.com/picture.php)) for other team members to draw. The catch is the speaker can only describe the picture using geometric shapes. Communication and listening skills are essential.\n",{"__typename":833},{"__typename":811,"id":12767,"text":12768},"56984209","\n### 4. DIY craft challenge\n\nGenerate some creativity from your remote team by prompting them to create something using materials from their home. You can adjust the crafts depending on the time of year. For example, by having the team carve pumpkins near Halloween. \n\n\n\n### 5. Donut\n\nThe Slack extension [Donut](https://www.donut.com/) lets team members who don't work together make old-school connections in new-school ways. The tool automatically pairs up individuals to socialize and get to know their teammates better. Essentially a chat over virtual coffee or around the digital watercooler. It’s a fantastic tool for building bonds amongst employees who otherwise wouldn't interact.\n\n\n\n### 6. Do you really know your team?\n\nArguably, \"Do you know your team\" is one of the most popular and widely used virtual meeting ice breakers. Before your next virtual conference call, have attendees provide you answers to three \"about me\" inquiries - favorite food, one thing they’d bring to a desert island, their favorite movie, or television show. Then ask attendees on the call to identify who answered what. \n\n\n\n### 7. Five finger showdown\n\nNeed an activity for big groups? A five-finger showdown is perfect for the large team virtual conference call setting. To play, everyone holds up five fingers. Then a designated host or each team member says a unique or interesting life event - \"has traveled abroad in the past 12 months\" or \"has taken dance lessons\" or \"ate pineapple in the last 24 hours.\" For each event a person has done, a finger goes down. The first to put all five fingers down wins.\n\n\n\n",{"__typename":2418},{"__typename":811,"id":12771,"text":12772},"146639156","### 8. GIF wars\n\nCake Wars, Parking Wars, Storage Wars. A lot of reality television shows play up the battle angle in their premise. Conduct your own \"war\" with your team members using the ever-popular GIF. [Trello offers rules and a template](https://trello.com/b/Z07yg0BA/gif-battle-game) to play the game. You can choose sides based on how your employees pronounce GIF.\n\n\n\n### 9. Guess the emoji\n\nEmojis are fun, and guessing which co-workers use which emojis the most offers an incredibly engaging experience. A quick game to play, each virtual conference call attendee snaps a screenshot of their most-used emojis and sends it to the host or moderator. The host then shares each one with the team, and the first to guess who it belongs earns a point. Repeat the process for each emoji board, and the person with the most points wins.\n\n\n\n### 10. Minesweeper tournament\n\nIf you're of a certain age, minesweeper once served as the height of time waste computing. Now you can utilize it as a team-building exercise to test your group's patience and powers of deduction. To play it free online, type \"Minesweeper\" into Google search.\n\n\n\n### 11. Never have I ever\n\nA play on the old high-school and college game where questionable topics often ruled the discussion, the work-appropriate version tackles more mundane fare that helps co-workers get to know each other without the embarrassment. You can use the five-finger method in reverse to keep score.\n\n\n\n### 12. Pancakes vs. waffles\n\nBuild your remote team's collective decision-making skills using pancakes or waffles. You start by having your team discuss the merits of pancakes vs. waffles and choosing which to keep and which to get rid of - as in never to be offered or consumed again. Then the discussion adds a new challenger - pancakes vs. donuts or making it more interesting, something unrelated like pancakes vs. superhero movies. As the game evolves, team members will open up, and the discussions prove more impassioned.\n",{"__typename":833},{"__typename":811,"id":12775,"text":12776},"56984212","\n### 13. Personality tests\n\nYou can use personality tests to help remote teams better understand one another and build a cohesive unit based on personality types, strengths, and weaknesses. Send a personality test to every member of your team, and then discuss the results collectively.\n\n\n\n### 14. Recipe roundup\n\nPick a theme - best cookie recipes, unique Thanksgiving side, your favorite meal your mom or dad cooked - and then prepare and trade recipes with other co-workers based on that week's theme. Include the icebreaker of everyone giving a quick commentary on why they picked a particular dish.\n\n\n\n### 15. Show and learn sessions\n\nShow and learn takes advantage of the individual skills or talents of each of your team members. Each individual takes a turn hosting a session where they teach or hold court on a subject they know exceptionally well. This taps into what makes each team member unique and stimulates everyone's curiosity and drive to learn.\n\n\n\n### 16. Set friendly challenges\n\nTo keep teams motivated and accountable (both can easily fall by the wayside when working remotely), engage members to set personal goals or challenges - working out, developing a new hobby, or learning a new language. Then, track progress and celebrate milestones collectively to keep everyone moving forward on their road to betterment.\n\n\n\n### 17. Spreadsheet wars\n\nOne of the most challenging activities on our list, spreadsheet wars pushes a team's creative and critical thinking. Using Google Sheets, recommended thanks to its collaborative capabilities, designated groups design a solution using only the spreadsheet program based on a predetermined theme. \n\n\n\n### 18. Storytelling workshops\n\nAre you seeking a unique and creative way to improve your team's communication and help them better sell your brand's story? Enroll your group in online storytelling workshops to build their confidence and hone your message.\n",{"__typename":833},{"__typename":811,"id":12779,"text":12780},"56984215","\n### 19. Take my job\n\nAllow your remote teams the opportunity to see and experience what peers do by swapping roles between co-workers for a day. Certainly, this takes a little preplanning, but it will give everyone a better appreciation for each other's respective duties and functions within the team.\n\n\n\n### 20. Tea vs. coffee\n\nIt's like a wine tasting, but with the work-hours friendly beverages of tea and coffee. [Tea vs. Coffee](https://tea-vs-coffee.com/) has a wonderful setup where each team member receives a kit with four drink packs and a few extras. Log into your specific team event, and a barista will guide your team through a tasting and other virtual team-building activities.\n\n\n\n### 21. Trivia\n\nReturning to Slack, the platform also [features a trivia app](https://slack.com/apps/A012T9P9VQF-trivia?tab=more_info) that hosts virtual games to play with coworkers, including trivia, quizzes, and puzzles. All with leaderboards to promote a little friendly competition amongst team members.\n\n\n\n### 22. Typing speed race\n\nAre you curious if those typing lessons from high school paid off? Has your typing prowess improved or regressed since then? Challenge co-workers to a friendly race across the keyboard with [LiveChat's typing skills test](https://www.livechat.com/typing-speed-test/#/).\n\n\n### 23. Host a Book Club \n\nBest hosted within a Slack channel or on a video conferencing platform, a virtual company book club often focuses on books, essays, news articles, or even white papers related to your company mission or industry.\n\n\n",{"__typename":2560},{"__typename":811,"id":12783,"text":12784},"146639270","### 24. Virtual Escape Room \n\nFind clues, solve challenges and employ a collaborative team-building effort to find a way out of a variety of uniquely curated locales. Online escapes vary in difficulty and scope and range from hosted to self-guided.\n\n\n### 25. Play a card game online\n\nMore and more board and card games are going virtual to allow play across states, regions, and even countries. Some of your favorite games have virtual versions that you can learn and play in almost any team setting.\n\n\n### 26. Afterwork happy hour\n\nShare a moment with your team after work with a virtual happy hour. You could even invite a mixologist to make a signature drink for your team (with or without alcohol) and then teach the team members how to make it!\n\n\n### 27. Multiplayer gaming\n\nMultiplayer video games can be an exciting way to encourage your team to work together for low-stakes rewards. Plan sessions after work or during lunch breaks for teammates to game together.\n\n\n### 28. Share praise\n\nA nice way to build up the team is to have each team member share some praise for recent accomplishments.\n\n\n### 29. Website explorer \n\nYour team collectively visits an interesting website and discusses it for 10 to 15 minutes (roughly the same amount of time to have a drink) before moving on to the next website.\n\n\n### 30. What cocktail are you\n\nThis lighthearted icebreaker has participants identify what cocktail defines their personality best. It is an original way to learn about how your colleagues perceive themselves. \n\n\n## Build a stronger team with virtual team building activities\n\nA company with a committed and motivated workforce promotes engagement amongst its employees. Bringing your team together for virtual team-building activities is critical for their success and yours.\n\nRegardless of which activities you choose - the ones above, the countless others that exist online, or those you make up yourself - make it a point to bring your teams together regularly. Ensure they know they are not forgotten, not alone, and very much a vital part of your organization.\n\nEmployees may no longer share the same offices, but they share the same goals. And they all have a similar need to connect with their teammates. There's no better way to achieve this than with virtual team building activities.\n",{"id":12786,"alt":12787,"height":12788,"url":12789,"width":12790},"23863050","three women pointing at a computer smiling",3231,"https://livestorm.imgix.net/1127/1631540606-30-fun-virtual-team-building-activities-for-remote-teams.jpg",4957,"virtual-team-building","Keep your remote teams engaged with these 30 virtual team building activities.","30 Fun Virtual Team Building Activities for Remote Teams","This complete remote work handbook breaks down tips for finding jobs, managing employees, and working productively from anywhere.",[],"Ultimate Guide to Remote Work: Tips for Employers & Employees",{"id":12798,"alternativeVersions":12799,"_locales":12804,"_publishedAt":12805,"_updatedAt":12806,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":12807,"blogPostAuthor":12812,"cluster":12821,"content":12828,"coverImage":36,"coverWithImgix":12832,"bottomContentOffer":166,"date":12837,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":12838,"relatedPillarPage":166,"seoDescription":12839,"sidebarContentCard":166,"structuredData":12840,"subtitle":12841,"title":12839,"slug":12801},"cHKO8RE6RiuAOuUWNbuhsg",[12800,12802],{"locale":756,"value":12801},"healthcare-webinar-outcome-improvement",{"locale":759,"value":12803},"sante-amelioration-des-evenements-en-ligne",[756,759],"2025-02-17T11:33:57+01:00","2025-02-17T11:33:56+01:00",[12808],{"id":12809,"name":12810,"slug":12811},"49465","Company updates","product-updates",{"id":12813,"avatar":12814,"jobTitle":12817,"name":12818,"shortDescription":12819,"slug":12820},"43916",{"id":12815,"url":12816},"46670914","https://livestorm.imgix.net/1127/1653052384-gillesbertaux-co-founder-and-ceo-edited.png","CEO and co-founder","Gilles Bertaux","Gilles Bertaux is CEO and co-founder of Livestorm, where he helps build the future of end-to-end video engagement. Gilles is a frequent speaker on tech industry topics.","gilles-bertaux",{"id":6135,"bottomContentCardCtaTitle":780,"bottomContentCardText":6136,"bottomContentCardTitle":6137,"displayCustomerLogoSection":493,"headerCtaText":6136,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":12822,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":6136,"title":6140,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":6139,"trackName":32,"trackNameFallback":6140,"backgroundImage":12823,"coMarketing":493,"ebook":12824,"image":12825,"resourceType":12826,"shortDescription":6152,"slug":6153,"title":6140},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":6143},{"id":6145,"alt":6146,"height":6147,"url":6148,"width":6149},{"id":1203,"color":1204,"cta":312,"icon":12827,"name":568},{"id":615,"name":616},[12829],{"id":12830,"__typename":811,"text":12831},"cI8DXR51T56J_yDJNX2ZUg","The Customer Success Management (CSM) team at Livestorm plays a vital role in ensuring the success of customers’ usage of the platform by addressing their needs and helping them achieve their desired outcomes. \n\nTheir primary functions include [onboarding customers,](https://livestorm.co/use-cases/webinar-software-customer-training) providing comprehensive training, and maintaining [continuous communication](https://livestorm.co/use-cases/webinar-internal-communications) that helps build a strong relationship with our customers.\n\nThe team's focus extends beyond training and support, aiming to **be a proactive partner.**\n\n\n## **Company’s Goals**\n\nTheir **main goal** with this top medical device company from [the healthcare industry](https://livestorm.co/industries/healthcare) is to build relationships with each customer, working closely to ensure that the product meets their expectations and delivers positive business results.\n\nWe interviewed Julia Cibot, our Strategic Customer Success Manager to find out how she worked with one of our top Enterprise clients here at Livestorm.\n\nThe project launched with the clear objective of hosting a series of educational webinars targeting **healthcare professionals across multiple regions**. \n\nThe challenge arose when the goal was set to reach nearly **1,000 participants**, with restreaming required for four different countries, including various countries in the Asian-Pacific region, and guest speakers from over four countries.\n\nOur Customer Success Manager (CSM) needed to showcase their exceptional capabilities from the outset and adapt to the unique demands of this ambitious initiative.\n\nThe goal was to:\n\n* Facilitate a seamless knowledge exchange\n* Engage a geographically and linguistically diverse audience\n* Ensure webinars were accessible, engaging, and technically flawless to deliver value to both the client and the participants\n\n\n## **Challenges Encountered**\n\n* **Integration of Real-Time Language Interpretation**\n\nOne of the primary challenges encountered was integrating real-time language interpretation for audiences in four countries. After some back and forth we decided to focus on just Vietnamese and Korean languages.\n\n\n\n* **Technical Setup for Seamless Webinar Streaming**\n\nAnother significant challenge was the technical setup required to stream the webinars seamlessly across different platforms while ensuring high-quality audio and video. \n\nThe team needed to ensure that the platforms were not only capable of supporting live streaming but were also equipped to handle the specific demands of interpreted audio streams.\n\n\n## **The process we built together to smoothen the events**\n\n**Before kicking off the events**\n\nBefore the webinar, several key tasks were undertaken to ensure smooth execution. These included setting up the event in the workspace and implementing custom codes on the registration page. \n\n**Interprefy**, our trusted technological partner for combining **AI and human live translation and interpretation** for webinars, was enabled, and coordination with their teams was facilitated.\n\nAdditionally, our **[Restreaming](https://livestorm.co/restreaming)** feature which enables streaming events simultaneously to up to 5 different platforms in full HD quality, was activated on the platform to make it available on the other requested platforms.\n\nOur team meticulously organized calls with all platforms to explain how the restreaming functionality works, understand their compatibility, and ensure it.\n\nMoreover, guest speakers and chairpersons underwent **thorough training** to remove any potential streaming errors during the event\n\nTo reinforce support, comprehensive documentation was prepared, encompassing presentations for streaming platforms, housekeeping slides, and scripts.\n\nAdditionally, a WhatsApp group was also created for quick communication in the event of unforeseen challenges.\n\n**During the online events**\n\nThroughout the event, our Customer Success Management (CSM) team played a pivotal role, demonstrating **unwavering dedication and proactive involvement.**\n\nTheir meticulous approach began with shadowing the entire event, ensuring seamless management from start to finish. \\\n \\\nResponsible for orchestrating the on-stage presence of guest speakers, they invited them on and stage when needed and removed them, while sharing essential links in the room to maintain fluidity in the webinar.\n\nFurthermore, our CSM team took on crucial responsibilities which involved starting and ending the event to ensure the availability of recordings for download and editing, ultimately aiming to make them accessible for on-demand upload.\n\nTheir unwavering commitment to excellence highlighted their mission to provide a flawless experience for both presenters and participants alike.\n\nAfter the event, a post-event debrief and planning call for upcoming events were scheduled.\n\n\n## **Wrap-up / Final Thoughts**\n\nThe [webinar series](https://livestorm.co/webinar-glossary/webinar-series) was a resounding success, marked by high participation rates and positive feedback from attendees. The team managed to not only meet but exceed client expectations.\n\nThe experience also underscored the importance of adaptability for our customers. Our CSM team demonstrated exemplary crisis management and problem-solving skills by successfully navigating the complexities associated with hosting multi-lingual and multi-regional webinars.\n\nThe clients were thankful “for the smooth running of the webinar” which was not a given, having ended the webinar with:\n\n\n* 932 registrants and\n* 422 attendees (not counting the restreaming on the other 4 platforms)\n* Use of the complete 36-hour service package offered by our CSM team.\n\nWe want to thank our client for the trust they placed in us and extend our gratitude to our CSM team, for their dedication to this complex project, going above and beyond to meet the client’s needs.",{"id":12833,"alt":36,"height":12834,"url":12835,"width":12836},"d3ZkX9k2RC67UI8oed9_Nw",1161,"https://livestorm.imgix.net/1127/1724834382-case-study.jpg",2000,"2024-08-28",[],"How a top medical device company improved webinar outcomes with Livestorm",[],"Discover how a leading medical device company boosted webinar results using Livestorm.",{"id":12843,"alternativeVersions":12844,"_locales":12847,"_publishedAt":12848,"_updatedAt":12849,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":12850,"blogPostAuthor":12852,"cluster":12854,"content":12861,"coverImage":36,"coverWithImgix":12990,"bottomContentOffer":166,"date":8711,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":12996,"relatedPillarPage":166,"seoDescription":12997,"sidebarContentCard":166,"structuredData":12998,"subtitle":12997,"title":13031,"slug":12846},"52294468",[12845],{"locale":756,"value":12846},"product-demo-video",[756],"2025-02-21T15:55:11+01:00","2025-02-16T01:49:18+01:00",[12851],{"id":872,"name":681,"slug":682},{"id":2076,"avatar":12853,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":12855,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":12856,"coMarketing":493,"ebook":12857,"image":12858,"resourceType":12859,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":12860,"name":554},{"id":410,"name":411},[12862,12865,12868,12871,12874,12878,12881,12888,12891,12898,12901,12904,12912,12915,12918,12920,12923,12927,12930,12936,12939,12943,12946,12950,12953,12956,12962,12965,12968,12971,12975,12978,12984,12987],{"id":12863,"__typename":811,"text":12864},"52306629","Getting leads to sign up for a demo is only half the battle. The next step is showing them a software demonstration that speaks to your prospects' pain points, answers their questions, and makes the buying decision easier.\n\nThe best way to convert potential customers is by creating a tailor-made product demo video and using the right tool to plan, host, and analyze your sales video content.\n\n**Ready to increase your demo to conversion rate and show leads exactly what your product can do for them?** We talked to Jennifer Owen, Account Executive at Livestorm, to get her insights on how to conduct a great product demonstration (and how to choose the right tool to host it). \n\n## What is a product demo video?\n\n**A product demo video is a live or on-demand video presentation that shows your SaaS solution in action.** [Sales teams](https://livestorm.co/teams/sales) usually host demos online via livestream or recorded video. A product demo should:\n\n1. Highlight your software’s functionality, key features, and benefits\n2. Troubleshoot any potential roadblocks your leads might be facing\n3. Answer your prospects’ questions and touch on their pain points\n4. Share the product’s value proposition and the unique selling point of your solution\n\nIt’s important to personalize live demos for each user and get them to imagine what your product can do for them. “A demo call is usually a one-to-one conversation,” explains Jennifer Owen. “I’ll show prospects specifically what our product does in a very personalized scenario.”\n\n### Live software demo\n\nLive streamed product demonstrations happen in real time, either as one-on-one conversations or one-to-many [deminars](https://livestorm.co/blog/deminar) (i.e., [webinars](https://livestorm.co/resources/guides/what-is-a-webinar) hosted by a sales team to focus on a specific product or feature).\n\nTo host live SaaS product demonstration videos, you’ll need a great video engagement platform (like Livestorm) that allows you to:\n\n* Create registration pages\n* Send automatic email reminders and follow-ups\n* Host the demo and product professional videos\n* Engage with your audience live and qualify leads\n* Review meeting analytics in an attendee-by-attendee detail\n\n**Even if you have on-demand demos linked on your website, hosting live demos lets you interact directly with new leads and find out what they’re looking for.**\n\nThis is beneficial as prospects don't necessarily make a purchase for the product itself. Instead, they buy the promise of what it can do for them (i.e., the benefits of your product).",{"__typename":2418,"id":12866,"heading":3947,"paragraph":3948,"callToAction":12867},"146726190",{"id":64,"slot":65,"slug":66},{"id":12869,"__typename":811,"text":12870},"146726185","### On-demand software demo\n\nOn-demand product software demos are pre-recorded explainer videos that potential users can access at any time. If you have an automated campaign for moving potential leads through your funnel, use this to get them to sign up and try your software solution without manual intervention. \n\nLivestorm is your [free automated webinar software](https://livestorm.co/webinar-software/automated-webinars) and demo platform to plan, host, and analyze sales video calls. You can use Livestorm as your [on-demand webinar software](https://livestorm.co/webinar-software/on-demand-webinars) as well, since the platform can be used to record asynchronous evergreen content.",{"id":12872,"__typename":811,"text":12873},"144630215","It’s a good idea to have an on-demand demo on your site at all times, even if you plan to host live demos in parallel. It gives your customers the freedom of choosing how they’d like to know more about your product. You can also gate your product demo video as a method of capturing leads.\n\n## 3 Best **product demo video examples**\n\nWhen you record your product demo video, you can choose from several different formats. Create a talking head video and have a company rep explain the product. Or record a voiceover to narrate a walkthrough or animated video.\n\nGet inspired by these examples: \n\n### 1. Livestorm\n\nTake a look at this pre-recorded [Livestorm product demo](https://app.livestorm.co/livestorm/livestorm-on-demand-webinar/) for a quick peek at everything our platform can do for you. Request a live demo if you want a more personalized and interactive option.",{"id":12875,"__typename":2560,"feature":12876},"146726184",{"id":3722,"imageOnlyUsedForWowFeatures":12877,"productAnnouncementBlockTitle":3727,"productAnnouncementBlockText":3728},{"id":3724,"alt":3725,"height":2566,"url":3726,"width":2568},{"id":12879,"__typename":811,"text":12880},"144630217","#### What makes it effective?\n\n* It’s an on-demand gated tutorial \n* The presenters explain what will happen during the video in the first two minutes\n* They give an explanation of everything you can do with the platform and show you how the features work in real-time\n* They explain how pricing works and what comes with every plan\n\nLivestorm gets to show how the platform works by using it to host a demo call. “We send them a number of emails to remind them, enable them to add it to the calendar,” says Jennifer. “And, show them how to make the event engaging using our features. We share how they can access the data afterward and the kind of data that we collect.”\n\n### 2. MixPanel\n\nMixPanel is a data analytics tool that captures user behavior and information through web and mobile. This [MixPanel product demo](https://www.youtube.com/watch?v=PbKnQ777vuk) is easy to find on YouTube. \n",{"id":12882,"__typename":833,"image":12883},"144630218",{"id":12884,"alt":12885,"height":12886,"url":12887,"width":5099},"48930055","A walkthrough of the Mixpanel onboarding dashboard featuring data charts.",891,"https://livestorm.imgix.net/1127/1672844805-mixpanel-as-a-product-demo.jpg",{"id":12889,"__typename":811,"text":12890},"144630219","#### What makes it effective?\n\n* It’s easy to watch and follows a straight progression using a voiceover\n* It has a chapter view linked to a timetable so viewers can watch the part they find interesting\n* The video shows how the platform looks and works\n* It highlights use cases and industry problems\n\n### 3. ClickUp\n\nClickUp is a task project management system that helps teams of all sizes manage their workloads. It has a dedicated webpage for [on-demand ClickUp demo videos](https://clickup.com/on-demand-demo) with different types of pre-recorded product walkthroughs. ",{"id":12892,"__typename":833,"image":12893},"144630220",{"id":12894,"alt":12895,"height":12136,"url":12896,"width":12897},"48930071","ClickUp product demonstration video tutorials for productivity and task-tracking.","https://livestorm.imgix.net/1127/1672844880-clickup-product-demo_1_11zon.jpg",1152,{"id":12899,"__typename":811,"text":12900},"KLAOx81jQdq2fu5pPsrV1A","#### What makes it effective?\n\n* There’s one video per use case\n* The intro contains ClickUp target audience pain points and explains how the software solves that problem\n* You get to see how the host uses the features\n* It’s aesthetically pleasing and easy to follow",{"id":12902,"__typename":811,"text":12903},"b-_ZhFicQTGIcdaRjP5fpQ","## Why should you use product demo videos for sales?\n\nIn the past five years, video has become an important part of many sales strategies. From outreach to sealing the deal, you can use video to sell products online and connect with prospective customers in a way that feels just as personal as face-to-face contact.\n\nVideo for sales isn’t going anywhere. A growing number of sales reps use video to engage customers and build valuable relationships.\n\n### Video is more engaging\n\nHumans are visual creatures. The human brain processes image 60,000 times faster than text. As a result, viewers retain 95% of a message when they watch it in a video.\n\nVideo is the perfect medium for sales because it captures viewers’ attention in a way that static images or text can’t. Sales videos play to people’s visual nature by delivering important information in a digestible, captivating way.\n\nFrom engaging sales videos comes increased return on investment (ROI). [Most marketers agree](https://biteable.com/blog/video-marketing-statistics/#toc-effectiveness-of-video-marketing) that video delivers a higher ROI than images and text, so creating an engaging sales video is a smart way to generate new leads and nurture these relationships before you close the deal.\n\nPlus, it's easy to record and share a video demo. You don’t need extensive knowledge or video editing tools to make an effective demo. Minimal effort for high returns makes product demo videos a sustainable strategy.",{"id":12905,"__typename":833,"image":12906},"XOpd2k95TKeN0qiOKFTPtQ",{"id":12907,"alt":12908,"height":12909,"url":12910,"width":12911},"20283335","Young woman working on her laptop",3941,"https://livestorm.imgix.net/1127/1627307137-pexels-george-milton-7014865.jpg",5911,{"id":12913,"__typename":811,"text":12914},"K0H_l50vTLy3eqSG3MLzXQ","### Video builds trust\n\nWith sales videos, you have the unique opportunity to put a face to the name. When creating customized demo videos, you can position yourself as a friendly expert, opening the door for leads to reach out with questions.\n\nProduct demo videos give prospects an in-depth look at what your software can do. These videos also walk viewers through workflows, illustrate use cases, and help prospects understand the product's potential benefits.\n\nThese sales videos enable reps to build trust with prospects and existing customers. They're the next best thing to in-person meetings, and they're much easier to schedule.\n\n### Video is easy to scale\n\nSales calls and in-person sales meetings require your team to block off time for each individual interaction. In contrast, once you record demo videos, you can easily share them at scale.\n\nWhether you host on-demand demo videos on your website, post them to YouTube, or share them in sales emails, great demo videos offer plenty of opportunities to showcase the benefits of your product efficiently.",{"id":12916,"__typename":811,"text":12917},"52306630","## How to **create product demo videos**\n\nProduct experts like you usually don’t have trouble coming up with a standard demo video. But it gets harder when you need to tailor the demo to each prospect and find the right pace to share the information.\n\nWe’ve got you covered. Here’s a list of every step you should take to create a demo video for your software. Start by looking at this short video for a quick overview of the steps we’ve listed below:",{"id":12919,"__typename":913,"youtubeLink":4126},"60015344",{"id":12921,"__typename":811,"text":12922},"57540444","### Step 1: Pick the best video tool\n\nYou need a video engagement platform to host your SaaS product demos. There are many video tools to choose from, but not all allow you to manage the complete process end-to-end.\n\nHere are the features your [product demo software](https://livestorm.co/use-cases/product-demo-webinar-software) should have: \n\n* Custom registration pages with a scheduler\n* Automated email reminders \n* In-call engagement features:\n * Screencast \n * Polls\n * In-app chat\n * Questions and answers (Q&A)\n * In-call call to action (CTA) button\n* Analytics dashboard",{"id":12924,"__typename":2560,"feature":12925},"146726198",{"id":2562,"imageOnlyUsedForWowFeatures":12926,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":12928,"__typename":811,"text":12929},"52306631","Livestorm is an all-in-one on-demand and [live events software](https://livestorm.co/use-cases/live-events) that’s designed to increase engagement, with features like Q&As and in-video CTAs.\n\nPlus, Livestorm is browser-based, so external users won’t have any trouble joining the demo. In addition to product demo videos, you can use it for internal meetings, sales calls, and larger events like webinars or deminars.\n\n### Step 2: Create your product demo landing page\n\nCapture prospects' information before they hop on a call with you. Design custom registration pages for your live or on-demand demos to: \n\n* Collect leads’ contact information\n* Send automated email reminders\n* Use the information to tailor your presentation\n\nIf you’re using Livestorm as your brand's video platform for hosting these demos, you can customize the colors and fields to add your branding. Let your attendees sign up using their Google account information to simplify their registration process. \n",{"id":12931,"__typename":833,"image":12932},"144630208",{"id":12933,"alt":12934,"height":3402,"url":12935,"width":899},"46989861","product demo registration page","https://livestorm.imgix.net/1127/1655455830-registration-pages-blog-2022.png",{"id":12937,"__typename":811,"text":12938},"144630209","### Step 3: Tailor the product demo to your audience\n\nUse custom registration forms to ask questions and collect as much information about your audience as you can. To make your video stand out, tailor the presentation to their needs and suggest solutions to their challenges.\n\nTo help you prepare, try creating reusable templates or writing demo scripts suited to each [ideal customer profile](https://livestorm.co/blog/ideal-customer-profile) (ICP). Add frequently asked questions and highlight the most relevant product features for each audience. Each video script should follow a standard path based on how users interact with your platform.\n\nFor example, when a prospect wants to use Livestorm for onboarding clients and customers, we run a product demo on how to use Livestorm as [customer training software](https://livestorm.co/use-cases/webinar-software-customer-training).\n\n“In Livestorm product demos, we present the logical progression that a person wanting to participate in an event would follow,” Jennifer explains. “We show our prospects how to create a landing page and have somebody register for their potential event. And also, what happens once somebody has registered.” \n\n### Step 4: Promote your product demo video\n\nThere are different promotion strategies you can try depending on the type of demo you’re hosting. \n\n* **On-demand demos:** Link to the video from your pricing page, share it on social media, blog posts, and your email newsletter. If you work with influencers or referral partners, ask them to share the link too.\n* **Deminars:** If you’re hosting a series of deminars, add the registration link to your top- and middle-of-the-funnel marketing strategy. \n* **One-on-one live demos:** Make the registration link easily accessible to potential customers. Add it to your social media profile, include it in your brand newsletter, add it to your blog posts, or get your referral partners to share it. You could also share a CTA to sign up for personalized sales meetings during other live events like deminars.\n\n### Step 5: Hit record on your live-action product demo\n\nRecord a standard demo video to use as an on-demand deminar for your site. The video creation process is simpler than you might think.\n\nWith Livestorm, it's as easy as sharing and recording your screen and walking viewers through your product. Show your webcam during the screen recording to add a personal touch.\n\nThen, embed the registration form on your website to get the contact information of anyone who watches the video. You can follow-up with them later to find out if they want a more personalized demo.\n\nYou can add the demo link anywhere it’s useful, like in a customer support chatbot response. And if you’re hosting deminars or on-demand presentations using Livestorm, you can share an automated email with the replay link to all the registrants. That way all registrants can view it on their own time.",{"id":12940,"__typename":833,"image":12941},"144630210",{"id":5118,"alt":12942,"height":3402,"url":5120,"width":899},"sales demo analytics",{"id":12944,"__typename":811,"text":12945},"144630211","### Step 6: Host an engaging product demo\n\nTo produce a great product demo video, speak clearly, give concise answers, and use visual examples to demonstrate your points. Tell your audience what to expect at the beginning with a loose agenda, so they know if and when they can ask questions, how long the demonstration will take, and what they can expect to learn.\n\nLeverage your video conference platform engagement features to capture your viewers’ attention. If you’re on Livestorm, you can use:\n\n* Polls and Q&As\n* Screen and file-sharing\n* Interactive whiteboard\n* CTAs\n* Private and public chats",{"id":12947,"__typename":833,"image":12948},"144630212",{"id":7623,"alt":12949,"height":3402,"url":7625,"width":899},"polls sales demos",{"id":12951,"__typename":811,"text":12952},"144630213","**Remember that your prospect is choosing to find out more about your product, so your demo should help them get the most out of it.** “Rather than getting a trial account, start testing it and have a very frustrating experience, they choose to attend a call for 30 minutes,” explained Jennifer Owen. “You should tell them the basics of how to use this platform so they can validate if the platform can do what they want.”\n\n### Step 7: Answer your prospects' questions\n\nTake note of all the questions you’ve been asked in previous demos, or in the registration form, and add them to your video production scripts. Update them with frequently asked questions. \n\nAlso, open the floor to questions—and then answer them. You can ask potential customers to add their questions to the Q&A tab and answer each one as you go or in a dedicated block. Follow up after the call if anything goes unanswered.\n\n### Step 8: Follow up on your demo video\n\nPlenty of people will attend your demo, but only a few will convert right away. Following up after a great product demo puts your product back in attendees' minds, and also gives them another opportunity to take the next step.\n\nYour follow-up communications should give access to a recording of the demo. It can also include registration for another event, a prompt to set up a sales call, or a link to purchase the product.\n\n### Step 9: Analyze your product demo data\n\nLastly, review your meeting analytics to see what worked and what didn’t. Livestorm gives you access to a detailed analytics dashboard, where you can:\n\n* Review attendance and engagement data\n* See who answered your polls (and what they said)\n* Track registration form conversions and sources\n* Export your event data (people, questions, and chat conversations)",{"id":12954,"__typename":811,"text":12955},"YuXfMTbOReSs0fDrmOI_Rw","## How to use product demo videos in your product launch strategy\n\nFor many sales teams, demo videos are a key component in a successful product launch strategy. Use our framework to build a strategy and incorporate high-quality video production into an effective product launch.\n\n### Create your pre-launch marketing strategy\n\nThe success of a launch depends on how well you tease your audience and get them interested in your new product. At this stage, you should start sharing targeted updates about the launch.\n\n#### Design your launch roadmap\n\nThe first thing you should do is define all the different marketing touchpoints and determine when you’ll implement each one. Your roadmap should look like a timeline or a Gantt chart of all the different phases of your marketing strategy.\n\nIt should include the communication channels, the intent of each message, and the expected reach at each touch point. Use this document as a product launch checklist.\n\nMelissa Keller, Senior Product Marketing Manager at Livestorm, believes that when organizing a virtual product launch, you have to pay close attention to the planning and preparation.\n\n“Start by defining your goals and creating a detailed timeline to ensure everything runs smoothly,” explains Melissa. “Use a variety of video marketing channels to promote your launch event, including social media, email marketing, and paid advertising.”\n\n#### Craft purposeful messaging\n\nThe more your product launch engages the target audience, the more noise and excitement it will create. A good way to do this is by writing impactful messaging that communicates tangible user benefits.\n\nLet’s say your product is a social media content scheduler tool. Your team finds out through market research that users are going to Chat GPT to write their content.\n\nSo, you decide to build and launch an AI-powered content generator. Now users can write the content and schedule it directly from the app. (You’re giving them what they want).",{"id":12957,"__typename":833,"image":12958},"Hzk-DGhFSf6NaUyJhPvhhg",{"id":12959,"alt":12960,"height":897,"url":12961,"width":899},"NRfO5mS9TbeR-vBTyrHHDg","meeting about B2B marketing strategies","https://livestorm.imgix.net/1127/1716043305-b2b-marketing-strategies.jpg",{"id":12963,"__typename":811,"text":12964},"Re1C26RcQvKEVZw2w3eMZQ","Encourage product managers to share the messaging so you can focus on the benefits for the user, not the features. This means saying “Users reduced their workload by 40% using our AI content generator vs 25% with ChatGPT” instead of “This AI content generator uses Dialogflow and is built on Python for faster responses.”\n\nOnce you’ve chosen the right message, align your marketing team so everyone refers to the product and communicates its benefits in the same way.\n\n#### Use partnerships to promote the event\n\nAll successful [B2B marketing strategies](https://livestorm.co/blog/b2b-marketing-strategies) involve external figures advocating for the brand so it’s not just you talking about how great your product is. Product launches are no exception.\n\nReach out to influencers, vendors, industry experts, referral partners, and loyal users to get them excited about your launch and help you promote the event. You can even get some of them to test the beta version of your product as part of the go-to-market strategy.\n\nMake a press release and share it with blogs and online news portals. Gather customer feedback and make changes as part of your product development iterations. Invite them to talk about their experience at your event.\n\nOr, book industry experts to host the event or talk for 10 minutes about the industry gap your product is trying to fill. You’ll generate more noise and interest in your target market if you partner with relevant thought leaders.\n\n“Consider inviting industry influencers or thought leaders who can help spread the word about your launch,\" Melissa suggests. \"Including beta testers as speakers is also an excellent way to add credibility to your product and highlight its value to potential customers.”\n\n#### Tease the audience\n\nAnother way to get your audience excited about the launch is by offering them a gift, a trial account, or a discount—or by hosting a giveaway. The whole spirit of the pre-launch strategy is to get your audience to feel the fear of missing out (FOMO). You want them to want your product before it’s live so they talk about it with others, pre-order, and attend your event.\n\nMarketers often think they need a million-dollar budget to promote products properly. While having a large budget helps, you can also leverage the resources you have.\n\nGet to know your users and network. You might discover you know someone with a tech blog, newsletter, or YouTube channel with a good following. Offer them a discount rate for a mention.\n\nIf you’re using Livestorm, you can “use the email cadence feature to create a series of personalized emails to keep attendees informed and engaged leading up to the event,” says Melissa. That way, you can continue to tease your audience until the day of the event.",{"id":12966,"__typename":833,"image":12967},"JGz4Qf-oQDO8T7IOjocmaQ",{"id":3389,"alt":3390,"height":2566,"url":3391,"width":2568},{"id":12969,"__typename":811,"text":12970},"JvQKujumS-y720EMpOhD6g","### Host a powerful product launch event\n\nYou’ve got your prospects' attention. Now, how do you engage them during the virtual product launch? Follow these steps.\n\n#### Tell inspiring stories\n\nPeople love stories, these allow them to connect with your brand and speakers in a more personal way. On launch day, get your facilitators to tell stories about how your product holds an important role in their lives.\n\nIf you’re using software like Livestorm to host [virtual selling](https://livestorm.co/resources/guides/virtual-selling) events like a product launch, you can ask the speaker to share videos and pictures on the screen as they go through the content. You can also invite the attendees to participate through emoji reactions, polls, or by commenting in the chat panel.",{"id":12972,"__typename":833,"image":12973},"aJmjH_ZPSp-AYaody_nnog",{"id":7098,"alt":12974,"height":3402,"url":7100,"width":899},"create engaging webinars with emoji reactions",{"id":12976,"__typename":811,"text":12977},"VNtdZjlgQYuLI7VD92GEhw","#### Pay attention to the setup\n\nIf you’re launching a software license for enterprises that costs $30,000 per site per year, your event needs to be worth that price tag. That means you should rent a location and hire producers, audio technicians, videographers, moderators, and operators. You might even need an art director, an expert to edit your video, and a musician to create background music.\n\nBut you don’t have to do all of this when marketing a more accessible product. No matter the investment, the setup should be clean, clear, and high quality. Plus, the speakers should embody your brand’s image.\n\nWith Livestorm, you can come up with a professional look and feel without breaking the bank. “Use custom branding to create an immersive experience and engage your audience with the live chat and emoji reaction features to create a real sense of interaction between your speakers and the participants,” explains Melissa\n\n“Consider using the recording feature to create a video of the event that you can share afterward with those who couldn't attend live.”\n\n#### Incorporate a product demo video\n\nMake sure your launch event shows the product in action. Show how your product actually works with a mini live product demo.\n\nAllow your audience to see the user experience (UX) gauge if your product does what they actually need it to do. To keep building your case, make sure the features you choose to showcase speak directly to the audience and to your overall messaging.\n\nThe buying process at this stage is similar to when a friend recommends you a product. Let’s say you’re looking for a customer relationship management (CRM) with good email campaign capabilities.\n\nYour friend that works in marketing at a different company says they use [Salesforce](https://livestorm.co/integrations/salesforce). They’ve used multiple alternatives in the past, and this one is their favorite because they get to keep a history of every interaction.\n\nIf you’ve already researched other CRMs and Salesforce was on your shortlist, you’re probably going to request a demo or pay closer attention to it now that you’ve got a recommendation. The same thing happens with product launch events.\n\nIf your speakers are compelling enough to build trust, once you get to the demonstration, the prospect is almost sold. So in your product launch video, you need to make sure to speak directly to their needs so you can close the deal.\n\n#### Keep it short\n\nProduct launches should last from 25 to 35 minutes. Anything longer may result in a lower signup rate.\n\nHere are a few best practices to guide your agenda:\n\n* Brand presentation/company mission (5 minutes)\n* Product introduction - what it will do for the user (6 minutes)\n* Beta user testimonial (7 minutes)\n* Product demo (5 minutes)\n* Wrap up (5 minutes)\n* [Call to action](https://livestorm.co/webinar-glossary/cta) (2 minutes)",{"id":12979,"__typename":833,"image":12980},"W8pqep0uTaWiuQQF3rCCug",{"id":12981,"alt":12982,"height":1776,"url":12983,"width":1778},"49382760","Salesperson doing a sales pitch on video sitting on a terrace","https://livestorm.imgix.net/1127/1680039961-salesperson-doing-a-sales-pitch-on-video-sitting-on-a-terrace.jpg",{"id":12985,"__typename":811,"text":12986},"ZkS0_y9SQ1yzGd2JBFSv9g","### Following up after a successful product launch\n\nSome attendees may convert right away. But some are more likely to make a purchase later. As a result, you need to keep nurturing leads after the event so you can close deals in the future.\n\nHere’s how to follow up after your brand's product launch.\n\n### Use event analytics to tailor your follow-up strategy\n\nIf you’re using a virtual event platform like Livestorm, you can access all attendees’ information related to engagement levels, questions asked, chat conversations, and their contact information after the session.\n\nYou can also reach out to the most engaged attendees directly from Livestorm or through our CRM integrations like [HubSpot](https://livestorm.co/integrations/hubspot), [Pipedrive](https://livestorm.co/integrations/pipedrive), [Marketo](https://livestorm.co/integrations/marketo), and [Microsoft Dynamics](https://livestorm.co/integrations/microsoft-dynamics).\n\nIf you made a limited time offer during the launch, reach out to the most engaged users to extend the offer. That way, you give them an additional chance to sign up for your product at a lower rate.\n\n#### Share the recording\n\nRecord the event and share the video with your attendees as soon as it ends. This way, engaged attendees can rewatch it or share it with decision-makers or colleagues.\n\nIf you’re using Livestorm, the recording of your event starts automatically (unless you say otherwise) and users get instant access to the video as soon as the session ends.\n\nAlso, you can embed the recording on your website and gate it with a registration page. This way, you can demonstrate your product automatically and capture the contact information of anyone who accesses it in the future.",{"id":12988,"__typename":811,"text":12989},"144630221","## **Livestorm for SaaS product demos**\n\nPre-recorded SaaS demo videos are an incredibly low-cost and low-risk way to drive more conversions for your business. But a live, personalized demo is the best way to show each lead exactly how your SaaS product can help.\n\nYou can increase your lead-to-conversion rate by creating eye-catching, educational, and entertaining SaaS product demos. Just follow these steps: \n\n1. Choose your video tool (consider Livestorm as an all-in-one video engagement tool)\n2. Do your research before the call and write a script per buyer persona\n3. Build a demo registration page and promote the link\n4. Use engagement features to interact with attendees (don’t forget to share your screen)\n5. Anticipate and answer your prospect’s questions\n6. Follow-up after the call \n7. Review your analytics\n\n**Livestorm helps you prepare, host, engage, and analyze SaaS product videos in one place.** With Livestorm, you can host 1:1 demos, record them, and make them accessible on demand as gated content.\n\nThat's just the beginning. Livestorm is your go-to software for live events, customer training, internal calls, and on demand webinars. You can do it all using this single tool.\n\nReady to try our video conferencing and sales webinar platform? [Sign up for free and try Livestorm for yourself.](https://app.livestorm.co/#/signup)\n\n## **Frequently asked questions** about software demo videos\n\n### What is a demo video? \n\n**A demo video is a presentation of your product or software online. Demo videos can happen live or on demand in the form of a one-on-one or one-to-many conversation**. By recording those interactions, you can create on-demand videos and invite potential customers to see how your software works at their own pace.\n\n### What should a software demo show? \n\nA software demo should show: \n\n* An explanation of what your product can do \n* Your value prop\n* A walkthrough of what your software does\n* A description and demonstration of your most relevant features \n\nIt’s also always beneficial to personalize your product demo to the audience so be sure to gauge their goals and current blockers using a custom demo registration page or by doing a quick poll at the start of the demo.\n\n### How do you demo a software feature? \n\nTo demonstrate a software feature during a virtual product demo, share your screen and show your leads how to use them in different cases. Find the right pace so your prospects can follow your steps without getting bored.\n\n### What is the purpose of a software demo video? \n\nThe purpose of a software demo video is to explain how to use the platform, get leads to engage with your app first-hand, and get those prospects to move down the funnel. Most people make purchases based on the promise of what the product or service can do, so it’s important to really showcase the value of your software during the demo.\n\n### What are the advantages of a software demo?\n\nAdvantages of a software demo include:\n\n* Having your potential customers take a closer look at your product\n* Showing how your product works in a simple way\n* Allowing your leads to ask questions directly to the brand\n* Giving your potential customers a personal point of contact\n* Attending a call that suits your lead time preferences\n\n### What are product launch strategies?\n\nProduct launch strategies are a mix of plans and tactics that allow marketers, salespersons, and product managers to launch a new product successfully. These include activities before, during, and after the launch.\n\n### What is the goal of a product launch strategy?\n\nThe goal of a product launch strategy is to build brand awareness, generate buzz about the new product, get people to know what it does, and drive sales.",{"id":12991,"alt":12992,"height":12993,"url":12994,"width":12995},"21606967","team creating product demo video",2641,"https://livestorm.imgix.net/1127/1628869288-how-to-create-a-product-demo-video-that-increases-sales.jpg",3697,[],"Boost conversions with effective product demo videos. Get tips to create engaging video content that builds trust and converts prospects.",[12999],{"id":13000,"contentData":13001},"112936740",{"@context":1143,"@type":1144,"mainEntity":13002},[13003,13007,13011,13015,13019,13023,13027],{"@type":1147,"name":13004,"acceptedAnswer":13005},"What is a demo video?",{"@type":1150,"text":13006},"A demo video is a presentation of your product or software online. Demo videos can happen live in the form of a one-on-one or one-to-many conversation. By recording those interactions, you can create on-demand videos and invite potential customers to see how your software works at their own pace.",{"@type":1147,"name":13008,"acceptedAnswer":13009},"What should a software demo show?",{"@type":1150,"text":13010},"A software demo should show: An explanation of what your product can do . Your value prop. A walkthrough of what your software does. A description and demonstration of your most relevant features. It’s also always beneficial to personalize your product demo to the audience so be sure to gauge their goals and current blockers using a custom demo registration page or by doing a quick poll at the start of the demo.",{"@type":1147,"name":13012,"acceptedAnswer":13013},"How do you demo a software feature?",{"@type":1150,"text":13014},"To demonstrate a software feature during a virtual product demo, share your screen and show your leads how to use them in different cases. Find the right pace so your prospects can follow your steps without getting bored.",{"@type":1147,"name":13016,"acceptedAnswer":13017},"What is the purpose of a software demo video?",{"@type":1150,"text":13018},"The purpose of a software demo video is to explain how to use the platform, get leads to engage with your app first-hand, and get those prospects to move down the funnel. Most people make purchases based on the promise of what the product or service can do, so it’s important to really showcase the value of your software during the demo.",{"@type":1147,"name":13020,"acceptedAnswer":13021},"What are the advantages of a software demo?",{"@type":1150,"text":13022},"Having your potential customers take a closer look at your product. Showing how your product works in a simple way. Allowing your leads to ask questions directly to the brand. Giving your potential customers a personal point of contact. Attending a call that suits your lead time preferences.",{"@type":1147,"name":13024,"acceptedAnswer":13025},"What are product launch strategies?",{"@type":1150,"text":13026},"Product launch strategies are a mix of plans and tactics that allow marketers, salespersons, and product managers to launch a new product successfully. These include activities before, during, and after the launch.",{"@type":1147,"name":13028,"acceptedAnswer":13029},"What is the goal of a product launch strategy?",{"@type":1150,"text":13030},"The goal of a product launch strategy is to build brand awareness, generate buzz about the new product, get people to know what it does, and drive sales.","How to Make a Product Demo Video That Converts (+ Examples)",{"id":13033,"alternativeVersions":13034,"_locales":13037,"_publishedAt":13038,"_updatedAt":13039,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":13040,"blogPostAuthor":13042,"cluster":13044,"content":13051,"coverImage":36,"coverWithImgix":13192,"bottomContentOffer":166,"date":8711,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":13198,"relatedPillarPage":166,"seoDescription":13199,"sidebarContentCard":166,"structuredData":13200,"subtitle":13199,"title":13233,"slug":13036},"109888911",[13035],{"locale":756,"value":13036},"best-virtual-event-platforms",[756],"2025-02-21T15:56:48+01:00","2025-02-15T15:07:37+01:00",[13041],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":13043,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":13045,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":10560,"displayCustomerLogoSection":166,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":13046,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":13047,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":32,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":13048,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":13050,"urlForTheCta":66,"withoutContentOffer":166},"145830643",{"id":10562,"alt":10563,"height":3063,"url":10564,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"id":1209,"backgroundImage":13049,"shortDescription":1216,"shortTitle":1217,"slug":1218},{"id":1211,"alt":1212,"height":1213,"url":1214,"width":1215},"Virtual event .2, sign up",[13052,13055,13058,13064,13067,13073,13076,13081,13084,13090,13093,13099,13102,13108,13111,13117,13120,13128,13131,13138,13141,13147,13150,13153,13156,13159,13162,13166,13169,13175,13178,13186,13189],{"id":13053,"__typename":811,"text":13054},"109888974","Hosting a virtual event on a large or small scale can be daunting. You have to worry about the tech, the budget, and most importantly — the attendees. Keeping your attendees interested, comfortable, and engaged is essential to success.\n\nThe best [virtual event platforms](https://livestorm.co/virtual-event-software) will offer features like breakout rooms, polling and Q&A, social media integration, and even interactive features to keep your attendees engaged. Whether you're hosting a networking event, customer or employee training, or even a virtual trade show, virtual event platforms make it easy to engage your audience no matter where they are.\n\nThat's why we've put together this list of the best virtual event platforms, based on features, pricing, and their best use cases",{"id":13056,"__typename":811,"text":13057},"109888980","## 9 Best **virtual event tools** to host any online event\n\nWhether you’re planning a small webinar or a large conference, there’s an online platform that’s best for you. Here are nine of the best virtual event platforms to consider for your next event:\n\n1. Livestorm: Best all-in-one virtual tool\n2. Zoom Events: Best enterprise event platform\n3. Hubilo: Best virtual trade show software\n4. Hoppier: Best platform for a virtual party\n5. vFairs: Best virtual platform for networking\n6. BigMarker: Best for industry conventions\n7. ON24: Best for AI-powered events\n8. Airmeet: Best for hybrid events\n9. Whova: Best for virtual and in-person event management\n\n### 1. **Livestorm**: Best all-in-one virtual event tool\n\nLivestorm is a browser-based [virtual engagement platform](https://livestorm.co/virtual-event-software) with a strong set of engagement features designed to boost interaction among participants. Businesses can easily connect with customers, employees, and partners using Livestorm’s intuitive interface.",{"id":13059,"__typename":833,"image":13060},"Mu6TfjALQg-U3Sv3LB3wIA",{"id":13061,"alt":13062,"height":789,"url":13063,"width":359},"Ivq5aqw_TYyS9UkBp7lzEA","hosting a virtual event with Livestorm","https://livestorm.imgix.net/1127/1715706422-hero-virtual-events.png",{"id":13065,"__typename":811,"text":13066},"109888982","#### Key features\n\n* **Customizable registration pages** help boost your branding and user experience.\n* **Analytics dashboards** collect [success metrics for your virtual event](https://livestorm.co/blog/virtual-event-success-metrics), like the number of event attendees, sessions, replay views, traffic data, and technical information like the browser or any other custom field that you added to the registration form.\n* **CRM integrations** with tools like Salesforce and Zapier sync participant contact information and help you follow up after your event.\n* **Real-time engagement features** like chat, polls, and Q&A make your virtual events interactive and help audiences connect.\n* **Handouts plugin** enables file sharing during events so your attendees don’t miss anything important.\n* **Automatic recordings** help with on-demand content delivery and repurposing recordings post-event.\n* **Easy room access** as attendees don't need to download the software onto their devices.\n\n#### Best use cases\n\nLivestorm is ideal for businesses that need to [host live streaming events](https://livestorm.co/use-cases/live-events) where participant engagement is key—like webinars, online courses, product demos, customer training, and podcast interviews.\n\n#### Pricing\n\nLivestorm has a free plan that supports events with up to 30 live attendees lasting up to 20 minutes. Paid plans start at $79 for events with 100 live attendees lasting up to four ours. Enterprise plans support up to 3,000 attendees and sessions up to 12 hours.\n\n### 2. **Zoom Events**: Best enterprise event platform\n\nLike Livestorm, [Zoom](https://livestorm.co/blog/best-zoom-alternatives) makes creating a virtual event simple with customization options, data analytics, and event landing pages. It offers a stable platform with engagement features for free, paid, live, and on-demand events. Zoom also offers one-click meeting accessibility for participants.",{"id":13068,"__typename":833,"image":13069},"109889326",{"id":13070,"alt":13071,"height":5883,"url":13072,"width":838},"48438878","Team collaborating on virtual event platform Zoom","https://livestorm.imgix.net/1127/1664286797-05_zoo-1_5_11zon.jpg",{"id":13074,"__typename":811,"text":13075},"109889327"," #### Key features\n\n* **Screen sharing** lets you collaborate with colleagues, clients, and partners.\n* **Integrates with a wide range of business tools** like Slack, Google Calendar, Shopify, and Salesforce.\n* **Recorded meetings** can be shared with those who couldn’t register or as training resources within teams.\n* **Mobile app** lets users connect from anywhere.\n\n#### Best use cases\n\nZoom Events is best suited for enterprise teams planning to host large multi-day conferences with expo features and sponsorships.\n\n#### Pricing\n\nZoom's free plan includes all the basic features you would need to host virtual meetings up to 40 minutes long. Paid plans start at $149 per month for events with up to 100 attendees.",{"__typename":2418,"id":13077,"heading":13078,"paragraph":13079,"callToAction":13080},"146509349","Manage virtual and hybrid events in one place","Leverage a powerful and intuitive virtual event platform to run virtual events at scale.",{"id":64,"slot":65,"slug":66},{"id":13082,"__typename":811,"text":13083},"GMBDQlkaRUqkY3NMcBEiew","\n\n#### Key features\n\n\n\n#### Best use cases\n\n\n\n#### Pricing\n\n \n\n### 6. ",{"id":13085,"__typename":833,"image":13086},"143503273",{"id":13087,"alt":13088,"height":3605,"url":13089,"width":5111},"48726620","Hubilo, best virtual trade show software","https://livestorm.imgix.net/1127/1668465577-hubilo_11zon.png",{"id":13091,"__typename":811,"text":13092},"143503274","#### Key features\n\n* **Interactive features** like live chat, Q&A, and polls enable engaging virtual events.\n* **Public API** lets you connect Hubilo to custom applications.\n* **Integrates with popular CRM and marketing automation tools** including HubSpot, MailChimp, Salesforce, and Typeform.\n* **Custom branding** features let you showcase your brand along with those of your sponsors and event partners.\n\n#### Best use cases\n\nHubilo is best for event planners looking for a flexible solution that supports both engaging events and impactful sponsorships.\n\n#### Pricing\n\nHubilo offers three pricing plans, but the lower tier plans are designed for hosting webinars. Only the enterprise plan is geared toward virtual events. This plan doesn't have standard pricing, so you'd need to contact Hubilo's sales team for a quote. \n\n### 4. **Hoppier**: Best platform for a virtual party\n\nHoppier gives hosts the chance to create Hoppier virtual cards attendees can use to get delivered to their door meals, drinks, and gifts. It's a fun way to host remote Friday lunches with your team and work celebrations, corporate gifting, and guest catering.",{"id":13094,"__typename":833,"image":13095},"143503275",{"id":13096,"alt":13097,"height":5730,"url":13098,"width":4874},"48726661","Attendee rewards from the best platform for virtual party, Hoppier","https://livestorm.imgix.net/1127/1668465730-hoppier_11zon.jpeg",{"id":13100,"__typename":811,"text":13101},"143503276","#### Key features\n\n* Virtual cards let you customize who receives it, how much, and for what.\n* Partners with vendors across 60+ countries so you can ship anywhere.\n* Refunds are made for unspent money automatically.\n\n#### Best use cases\n\nHoppier is suited for almost any type of virtual event with lunch and gifts for attendees. \n\n#### Pricing\n\nHoppier doesn't list pricing publicly. But based on user reviews, the platform charges $5 per person per month. For a custom quote, you'd need to contact Hoppier's sales team.\n\n### 5. **vFairs**: Best virtual platform for networking\n\nvFairs emphasizes virtual environments rather than virtual events themselves. It comes with a 3D lobby that directs attendees to different areas of your event. Participants can explore virtual venues like they would in the real world. vFair makes it easier for attendees to find and connect with the right people. ",{"id":13103,"__typename":833,"image":13104},"143503774",{"id":13105,"alt":13106,"height":3063,"url":13107,"width":8867},"48726683","vFair’s custom 3D virtual event platform builder","https://livestorm.imgix.net/1127/1668466364-vfair_custom_event_buildr.png",{"id":13109,"__typename":811,"text":13110},"SaHDu2tWT6CV8mn7lir4cw","#### Key features\n\n* 3D lobby area with a directory that lets attendees navigate to virtual venues like exhibit halls, auditoriums, and networking rooms.\n* Leaderboards engage attendees to participate in activities and earn rewards.\n* Customizable registration forms and booth templates let you add any data-input field you need.\n* Analytics dashboard collects metrics like event registrations and turnout.\n\n#### Best use cases\n\nvFairs is best suited for events like virtual job fairs, trade exhibits, seminars, and conferences.\n\n#### Pricing\n\nvFairs does not list its pricing on its website. But you can connect with their team for a quote tailored to your needs.\n\n### 6. **BigMarker**: Best for industry conventions\n\n[BigMarker](https://livestorm.co/webinar-software-comparison/livestorm-vs-bigmarker) can host everything from webinars and virtual events to hybrid and in-person events. It's ideal for large-scale conferences and industry conventions.",{"id":13112,"__typename":833,"image":13113},"VnJfJPfOSp6p0JXievdkyA",{"id":13114,"alt":13115,"height":5614,"url":13116,"width":6547},"RR-NOvGIQ0qHTRvqOM5AWA","BigMarker webinar software","https://livestorm.imgix.net/1127/1729612645-bigmarker.png",{"id":13118,"__typename":811,"text":13119},"143503272","\n\n#### Key features\n\n* **Networking features** like breakout rooms and AI-driven matchmaking to help attendees get more value from the event.\n* **Gamification features** to boost engagement, including a leaderboard and prize packs from sponsors.\n* **Media hubs** where you can publish on-demand videos and other relevant content for participants.\n\n\n#### Best use cases\n\nWhile BigMarker can support virtual events, it's a better fit for businesses that regularly host hybrid conferences and conventions with 10,000+ attendees.\n\n#### Pricing\n\nBigMarker has separate plans for webinars and events, and it's possible to purchase a single, multi- or unlimited event license. All plans have custom pricing.\n\n### 7. **ON24**: Best for AI-powered events\n\n[ON24](https://livestorm.co/webinar-software-comparison/livestorm-vs-on24) is an intelligent engagement platform designed for hosting virtual events and webinars. In addition to its many engagement features, ON24 offers personalized event experiences and AI tools to simplify event promotion.",{"id":13121,"__typename":833,"image":13122},"NGOsoH7bQuOI6ZkRIJ-VXA",{"id":13123,"alt":13124,"height":13125,"url":13126,"width":13127},"47217313","Customization options in the ON24 virtual conference platform",772,"https://livestorm.imgix.net/1127/1657209495-on24-customizable-options.jpg",1470,{"id":13129,"__typename":811,"text":13130},"143503771","#### Key features\n\n* **Engagement features** like polls, live chat, and networking lounges.\n* **AI tools** to generate event content that you can publish across marketing channels.\n* **Content hub** for building personalized resource center with on-demand content.\n* \n#### Best use cases\n\nON24 works well for hosting engaging virtual events and webinars. But because it has limited branding and customization tools, it's less ideal for events with sponsors or ticketed sessions.\n\n#### Pricing\n\nON24 doesn't list pricing publicly. You'd need to contact the ON24 sales team for a custom quote.\n \n\n### 8. **Airmeet**: Best for hybrid events\n\nAirmeet is a great solution for small and medium-sized organizations wanting to run virtual and hybrid meetups, virtual fairs, summits, and conferences. It supports interactive hybrid, in-person, and virtual events for audiences up to 10,000.",{"id":13132,"__typename":833,"image":13133},"dU2hwTgORQWCzWpUFxNomg",{"id":13134,"alt":13135,"height":4782,"url":13136,"width":13137},"MX0apGFpSfaWKAfN5WEyKw","Airmeet webinar platform","https://livestorm.imgix.net/1127/1729616262-airmeet.png",1263,{"id":13139,"__typename":811,"text":13140},"143503773","#### Key features\n\n* **Personalized agendas** with options for participants to create their own schedules for multi-track events.\n* **Networking and lead generation tools** like meeting schedulers, a backstage area, and 1:1 DMs.\n* **Ticketing options** that let you set up session-level access and create multiple tiers for different attendee types.\n\n#### Best use cases\n\nAirmeet is best for hybrid events and multi-track virtual events designed for large audiences of up to 10,000 people.\n\n#### Pricing\n\nAirmeet's webinar plans start at $199 per month. However, the platform's event plans have custom pricing.\n\n### 9. **Whova**: Best for virtual and in-person event management\n\nWhova is an all-in-one event management platform that supports virtual, hybrid, and in-person events. From sponsorship tools and engagement features to name badges and check-in options, it has what you need to streamline almost any type of event—including conferences, trade shows, and expos.",{"id":13142,"__typename":833,"image":13143},"dRazTFn9RdW5URJ9QlaK6w",{"id":13144,"alt":13145,"height":2218,"url":13146,"width":2006},"47217427","Whova virtual conference viewed on a laptop and the mobile app","https://livestorm.imgix.net/1127/1657210938-untitled-design-15.jpg",{"id":13148,"__typename":811,"text":13149},"VKd-vd7bSCCbzHXwFeUWpw","#### Key features\n* **Sponsorship tools** that help sponsors generate leads, engage participants, and boost ROI.\n* **Monetization options** including multiple ticket types, early bird pricing, add-ons, and invite-only event tickets.\n* **Mobile apps** to boost attendee engagement during conferences and trade shows.\n\n#### Best use cases\n\nWhile Whova fully supports virtual events, its in-person features make it ideal for hybrid events like community events, industry expos, and trade shows.\n\n#### Pricing\n\nWhova doesn't list pricing publicly. To get a custom quote for your event needs, you'd need to contact Whova's sales team.",{"id":13151,"__typename":811,"text":13152},"HCC0QcE4SOGOnU5OJFI75w","## What to look for in a virtual event or virtual conference platform\n\nHere's what to look for when choosing a virtual event platform\n\n### 1. User-friendly interface for easy navigation\n\nParticipants should be able to easily find their way around the registration process, explore the event, and connect with other attendees and hosts. Brands, sponsors, and hosts should find it easy to set up virtual booths, customize them to match their branding, and connect with participants.\n\nThe software should also make tracking registrations and engagement metrics seamless. It should allow viewers and speakers alike to participate via an easy-to-use browser link without requiring an app download.\n\n### 2. Engagement features for easy interaction\n\nThe best online event software should offer features that help participants network with each other. These could include live chat, video conferencing, breakout rooms, and Q&A sessions.\n\nLivestorm is built to engage audiences of any size. Our virtual conferencing software has in-room engagement features to keep audiences entertained and host successful virtual events.\n\n### 3. Automated event recordings\n\nWhen you host online events, you'll want to think beyond the livestream. The best software platforms record events automatically so you can share the content with viewers who couldn't attend live sessions or [repurpose the content](https://livestorm.co/blog/repurpose-content) into blog posts or social media posts.\n\n### 4. Analytics and reporting\n\nThe top software should have an analytics dashboard that lets you track registrations, viewers, and engagement metrics. This data can help you understand what works and what doesn't so you can make necessary changes for future events.\n\n### 5. Customization options and sponsor engagement\n\nThe right software for your event should offer enough customization options to help you match your branding across all aspects of the event like registration pages and virtual booths.\n\nIt should also offer features like sponsor-branded feeds, dedicated sponsor pages, and chat rooms so attendees can connect with the right people.\n\n### 6. Integration with other tools\n\nIf you're looking to seamlessly plan events, you need a virtual conference platform that integrates with the tools you're already using—like your CRM, email marketing platform, and payment processor. Seamless integration with your marketing and sales tech stack will help make the event management process smoother.",{"id":13154,"__typename":811,"text":13155},"YaB7KEmdR-aPB-4we952tg","## What are the different kinds of **virtual events?** \n\nEvents like webinars, training sessions, and online courses come in all shapes and sizes. Here are some of the most popular event types to consider hosting.\n\n### Industry conferences and presentations\n\nPresentations from keynote speakers, experts, and analysts are a mainstay of many [virtual conferences](https://livestorm.co/blog/virtual-conference). These are large-scale events that take place over several days and attract hundreds or even thousands of attendees.",{"id":13157,"__typename":833,"image":13158},"Gx5pjHSmQimYFWTGxqxDIg",{"id":4194,"alt":4195,"height":4196,"url":4197,"width":4198},{"id":13160,"__typename":811,"text":13161},"NQznFp9PTJSFtmnc9BgjFg","### Webinars\n\nWebinars are typically one-to-many presentations that last for an hour or less. They’re a great way for businesses, educators, exhibitors, and other experts to share information and generate leads.",{"id":13163,"__typename":2560,"feature":13164},"d9htbUneSiyVFnl_Pjrtyw",{"id":3722,"imageOnlyUsedForWowFeatures":13165,"productAnnouncementBlockTitle":3727,"productAnnouncementBlockText":3728},{"id":3724,"alt":3725,"height":2566,"url":3726,"width":2568},{"id":13167,"__typename":811,"text":13168},"ZQYno7C_Q6Gz-0R4H01-jA","### Professional onboarding and training\n\nNew employees need to be trained on company processes, products, and culture. The same goes for ongoing professional development for existing employees. These sessions are often led by in-house subject matter experts involve small groups for hands-on learning.\n\n### Customer training\n\nProduct and customer support teams usually act as the event organizers for these sessions, hosting them to help customers get the most out of their purchases. They might include product demonstrations, how-to guides, and customer success stories. These sessions are often interactive, with plenty of time for questions and answers.\n\n### Recruitment fairs\n\nRecruitment fairs bring together job seekers and employers for a day or more of networking, interviewing, and information sharing. These [virtual recruiting events](https://livestorm.co/blog/virtual-recruiting-events) are usually hosted by colleges, universities, and professional organizations.\n\n### Product demos\n\nBusinesses launching a new product or service often hold an online event to generate buzz and interest. These [product demos](https://livestorm.co/blog/product-demo-video) might include a keynote presentation, panel discussion, and Q&A with the product team.\n\n### Workshops\n\nVirtual workshops provide a hands-on learning experience led by an expert instructor. Hackathons, coding boot camps, and cooking classes are all examples of workshops. These are ideal for business professionals, students, hobbyists, and DIYers who want to learn new skills.",{"id":13170,"__typename":833,"image":13171},"Y1EmjPDaQXqFLzsGFFUYhQ",{"id":13172,"alt":13173,"height":6359,"url":13174,"width":5473},"48726589","Attending a cooking workshop on virtual event platforms","https://livestorm.imgix.net/1127/1668464337-cooking-workshop-online_11zon.jpg",{"id":13176,"__typename":811,"text":13177},"HcJnbBaQTUqq5AJDAcFRcQ","### Online courses\n\nRemote and distance learning is a great way for businesses and educators to share knowledge with a global audience. There are many online learning websites that offer courses on everything from marketing to programming. \n\nOnline courses can be self-paced, focusing on reading materials, interactive modules, and quizzes, but the best ones will include virtual events like pre-recorded lectures, and live Q&A sessions or panel discussions.\n\n### Hybrid learning\n\nHybrid events combine the best of both worlds: the convenience of online learning like pre-recorded lectures, or online courses with the touch of in-person teaching like lectures, or seminars.",{"id":13179,"__typename":833,"image":13180},"P69m53v2QhuhHg9sy81A2Q",{"id":13181,"alt":13182,"height":13183,"url":13184,"width":13185},"48726597","Hybrid learning in classrooms",979,"https://livestorm.imgix.net/1127/1668464755-hybrid_learning.jpeg",1469,{"id":13187,"__typename":811,"text":13188},"SEaYKI7ATbCsicAcv23meQ","### Q&As\n\nQ&A sessions help engage with an audience and get feedback on your products, services, or ideas. They can be live or recorded and moderated by an expert panel or a single host.\n\n### Team meetings\n\nStaying connected with colleagues, clients, and partners is essential for any business. Online events like team meetings, brainstorms, and all-hands calls help keep everyone on the same page.",{"id":13190,"__typename":811,"text":13191},"143503775","## Choose Livestorm as your **virtual event software**\n\nThe top online event platforms make it easy to host any type of event. From all-hands team meetings to virtual hiring events to webinars with business partners to industry conferences with guest speakers the best software helps you deliver an impactful, engaging experience that drives business results.\n\nWhen you want a tool that can do it all, Livestorm is the best video conference software. Livestorm is packed with features designed to make online events more engaging and leverages event data so you can optimize conferences, meetings, and educational sessions for future success.\n\n[Sign up for a Livestorm account](https://app.livestorm.co/#/signup) and set up your next online event today.\n\n## **Frequently asked questions** about virtual event platforms\n\n### What is a virtual event platform?\n\nA virtual event platform is a software tool that helps you host and manage online events. This event technology provides everything you need to create an engaging virtual experience for your attendees, including registration forms, chat features, video conferencing, and branding options.\n\n### What are the best free virtual event platforms?\n\nThe best free virtual event platforms are Livestorm and Zoom. Livestorm has a great free tier that includes unlimited team members and 20-minute events with up to 30 live attendees. Zoom is free for events with up to 100 participants and 40 minutes per meeting. \n\n### What is a virtual networking platform?\n\nA virtual networking platform helps attendees connect with each other online. These platforms usually has features including live chat, Q&A sessions, and small group meetings.\n\n### Are virtual event platforms good for conferences?\n\nVirtual event platforms are a great option for conferences because they offer a way to connect with a larger audience without the need for physical space. With the right platform, you can create an engaging experience like keynote speeches, breakout sessions, and networking opportunities.\n\n### What’s the best virtual event platform for engagement? \n\nThe best virtual event platform for engagement is Livestorm. Engagement features like live polls, chat, and Q&A make it easy for attendees to interact with each other and the speakers.\n\n### How do you budget for a virtual conference?\n\nTo budget for a virtual conference, first, think about your costs. For example, costs for promotion, ads, speaker fees, swag (if applicable), and the investment in a virtual event platform. Then, work out how much you can pull in from sponsors and registrations and whether this income will allow you to achieve your target event ROI.",{"id":13193,"alt":13194,"height":13195,"url":13196,"width":13197},"43558344","woman attending a virtual event",3933,"https://livestorm.imgix.net/1127/1646155283-pexels-ketut-subiyanto-4474047.jpg",5899,[],"Find the best virtual event platform to make large-scale conferences, small team meetings, and other online events seamless.",[13201],{"id":13202,"contentData":13203},"109889405",{"@context":1143,"@type":1144,"mainEntity":13204},[13205,13209,13213,13217,13221,13225,13229],{"@type":1147,"name":13206,"acceptedAnswer":13207},"What is a virtual event platform?",{"@type":1150,"text":13208},"A virtual event platform is a software tool that helps you host and manage online events. This event technology provides everything you need to create an engaging virtual experience for your attendees, including registration forms, chat features, video conferencing, and branding options.",{"@type":1147,"name":13210,"acceptedAnswer":13211},"What are the best free virtual event platforms?",{"@type":1150,"text":13212},"The best free virtual event platforms are Livestorm and Zoom. Livestorm has a great free tier that includes unlimited team members and 20-minute events with up to 30 live attendees. Zoom is free for events with up to 100 participants and 40 minutes per meeting.",{"@type":1147,"name":13214,"acceptedAnswer":13215},"What is a virtual networking platform?",{"@type":1150,"text":13216},"A virtual networking platform helps attendees connect with each other online. These platforms usually has features including live chat, Q&A sessions, and small group meetings.",{"@type":1147,"name":13218,"acceptedAnswer":13219},"Are virtual event platforms good for conferences?",{"@type":1150,"text":13220},"Virtual event platforms are a great option for conferences because they offer a way to connect with a larger audience without the need for physical space. With the right platform, you can create an engaging experience like keynote speeches, breakout sessions, and networking opportunities.",{"@type":1147,"name":13222,"acceptedAnswer":13223},"What’s the best virtual event platform for engagement?",{"@type":1150,"text":13224},"The best virtual event platform for engagement is Livestorm. Engagement features like live polls, chat, and Q&A make it easy for attendees to interact with each other and the speakers.",{"@type":1147,"name":13226,"acceptedAnswer":13227},"What are the different kinds of virtual events?",{"@type":1150,"text":13228},"Events like webinars, training sessions, and online courses come in all shapes and sizes — and so do the platforms that support them.",{"@type":1147,"name":13230,"acceptedAnswer":13231},"How do you budget for a virtual conference?",{"@type":1150,"text":13232},"To budget for a virtual conference, first, think about your costs. For example, costs for promotion, ads, speaker fees, swag (if applicable), and the investment in a virtual event platform. Then, work out how much you can pull in from sponsors and registrations and whether this income will allow you to achieve your target event ROI.","9 Best Virtual Event Platforms for 2025 [Detailed Reviews]",{"id":13235,"alternativeVersions":13236,"_locales":13239,"_publishedAt":13240,"_updatedAt":13241,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":13242,"blogPostAuthor":13244,"cluster":13246,"content":13255,"coverImage":36,"coverWithImgix":13489,"bottomContentOffer":166,"date":6073,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":13494,"relatedPillarPage":166,"seoDescription":13495,"sidebarContentCard":166,"structuredData":13496,"subtitle":13495,"title":13525,"slug":13238},"144237868",[13237],{"locale":756,"value":13238},"event-marketing-examples",[756],"2025-02-10T15:30:44+01:00","2025-02-10T15:30:40+01:00",[13243],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":13245,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":7824,"bottomContentCardCtaTitle":780,"bottomContentCardText":7825,"bottomContentCardTitle":7826,"displayCustomerLogoSection":493,"headerCtaText":7827,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":13247,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":13248,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":13249,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7844,"title":7845,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":7831,"trackName":32,"trackNameFallback":7832,"backgroundImage":13250,"coMarketing":166,"ebook":13251,"image":13252,"resourceType":13253,"shortDescription":7842,"slug":7843,"title":7832},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":7835},{"id":7837,"alt":7838,"height":564,"url":7839,"width":551},{"id":1339,"color":394,"cta":800,"icon":13254,"name":554},{"id":410,"name":411},[13256,13259,13266,13269,13276,13279,13287,13290,13298,13301,13308,13311,13321,13324,13332,13335,13343,13346,13354,13357,13363,13366,13373,13376,13382,13385,13392,13395,13398,13405,13408,13415,13418,13425,13428,13435,13438,13446,13449,13457,13460,13467,13470,13477,13480,13483,13486],{"id":13257,"__typename":811,"text":13258},"144238088","Event marketing trends have shifted dramatically in recent years. First, B2B events moved online. Then, hosts and attendees alike began to seek out in-person events. Now, the market seems to have landed somewhere in between.\n\n**According to Forrester data, 59% of event organizers report that virtual events are here to stay and are now an integral part of their event strategy.** For many event planners, hybrid events capture the best of both worlds. In fact, Skift Meetings reports that 70% of events now have a hybrid format.\n\nSo, how can you adapt to these changes and host more engaging hybrid or virtual events? In this article, we explore 22 different event marketing examples and trends for 2025 to help you build a successful event marketing program.\n\n## Is **event marketing** the same as experiential marketing?\n\nNo, [event marketing](https://livestorm.co/resources/guides/event-marketing) isn’t quite the same as experiential marketing. **Event marketing is a way to promote your products or services by organizing in-person or online engagement at a specific time or date.** This could be anything from a five-day in-person conference to a [webinar marketing](https://livestorm.co/blog/webinar-marketing-planning) event.\n\nExperiential marketing is an immersive type of event marketing that invites customers to engage directly with your brand and create memorable experiences. **You can use it as part of an overall event marketing strategy to launch products, build brand awareness, and move prospects through the [engagement funnel](https://livestorm.co/blog/engagement-funnel).**\n\n## **12 Examples of event marketing** to spark ideas\n\nFrom trade shows to thought leadership events, there are many different [event marketing tools](https://livestorm.co/blog/event-marketing-tools) and formats to consider for your next marketing campaign. Here are some of the most successful, with 12 real-life examples.\n\n### Experiential marketing examples\n\n**The objective of experiential marketing is to immerse consumers in a live experience.** Experiential events aim to inspire attendees to share their experience with others via word of mouth.\n\n#### 1. **29 Rooms with Refinery29**\n",{"id":13260,"__typename":833,"image":13261},"144238089",{"id":13262,"alt":13263,"height":13264,"url":13265,"width":2174},"48875516","A room from the 29 Rooms experiential marketing event that is decorated with tinsel and neon lighting that says “Live it!” and other slogans.",734,"https://livestorm.imgix.net/1127/1670853086-refinery29.jpg",{"id":13267,"__typename":811,"text":13268},"144238090","Refinery29 is a digital media and entertainment website for young women that has seen huge success with its 29 Rooms events. Self-described as a “funhouse of style, culture, and creativity,” 29 Rooms is a festival structured around a series of interactive spaces with different themes that people can explore.\n\nEach room has unique activities and designs that draw huge crowds and inspire people (especially influencers) to create user-generated content. In an interview, Refinery29 said the experience had “become a physical manifestation of the Refinery29 brand.” It’s branded, but in a subtle way, using the themes of each room to reflect the interests of the target audience.\n\n#### 2. **Cheetos Hands-Free House**\n",{"id":13270,"__typename":833,"image":13271},"144238091",{"id":13272,"alt":13273,"height":7378,"url":13274,"width":13275},"48875243","People queuing up outside the experiential pop-up marketing event Cheetos Hands Free House","https://livestorm.imgix.net/1127/1670851046-02_2j2.jpg",1149,{"id":13277,"__typename":811,"text":13278},"144238092","The Hands-Free House at SXSW 2020 is a fun example of an experiential pop-up, or a temporary marketing event. This super interactive event attracted plenty of media coverage and social media engagement.\n\nPlaying off the fact that Cheetos leave your hands covered in orange dust (aka Cheetle), the brand jokingly suggested it was responsible for the rise in hands-free technology. The House was dubbed ‘Cheetle-on-the-fingers-friendly’, and each element was creatively designed with hands-free entry, smudge-free remote controls, and virtual assistant technology.\n\n### Virtual summit examples\n\n**A [virtual summit](https://livestorm.co/blog/what-is-a-summit) is an online gathering of business leaders, industry experts, and speakers discussing a specific topic.** Since participants don't attend in person, they can join from any convenient location with an internet connection. Making events more accessible can drive attendance rates and boost attendee satisfaction.\n\n#### 3. **Agorapulse Agency Summit**\n",{"id":13280,"__typename":833,"image":13281},"144238093",{"id":13282,"alt":13283,"height":13284,"url":13285,"width":13286},"48875245","Landing page for the Agency Summit with text explaining the online format of the event",918,"https://livestorm.imgix.net/1127/1670851076-03_j2.png",1892,{"id":13288,"__typename":811,"text":13289},"144238094","Agorapulse is a social media management tool that hosts Agency Summit, an online-only marketing event. Aimed at digital marketing agencies, the event includes live keynote speakers, workshops, and networking events.\n\nWhat makes this example so successful is that it embraces the online event format while working hard to provide a human touch. **The organizers place a strong emphasis on interactivity and networking**, two elements that can be forgotten at [virtual events](https://livestorm.co/resources/guides/what-is-a-virtual-event). The event emphasizes:\n\n* Meeting and chatting with peers\n* Live Q&As\n* Virtual vendor booths\n* 1:1 speed networking\n\n**Pro tip:** if you’re thinking about entering the world of virtual event marketing, make sure you’ve got an [online event platform](https://livestorm.co/virtual-event-software) like Livestorm that enables interactivity through live polling, question upvoting, and breakout rooms. \n\n#### 4. **Adobe Summit**",{"id":13291,"__typename":833,"image":13292},"144238095",{"id":13293,"alt":13294,"height":13295,"url":13296,"width":13297},"48875248","A promotional image for the virtual event Adobe Summit 2022, featuring a colorful, abstract design",1207,"https://livestorm.imgix.net/1127/1670851141-04_j2.jpg",2299,{"id":13299,"__typename":811,"text":13300},"144238096","Adobe, the creators of popular creative software like Photoshop, went fully virtual for the 2022 edition of the Adobe Summit. Catered toward digital businesses, the summit went the extra mile to include interactive elements in over 200 sessions with training workshops and virtual learning opportunities.\n\nThe event was a huge success with over 100,000 people in attendance. The Adobe team used a smart mixture of quality speakers from high-profile brands and ‘Sneaks’—sessions that tease future Adobe products and features. Throughout the event, Adobe provided clear takeaways and value for attendees but had plenty of opportunities to promote the brand.\n\n### Webinar examples\n\n**A webinar involves a live or on-demand online video presentation with supporting resources.** Live webinars should engage attendees and answer audience questions (that is, if you follow [webinar best practices](https://livestorm.co/resources/guides/webinar-best-practices)). Think of webinars as the Swiss Army knives of the event marketing world, providing an easy and flexible way to reach customers with valuable content.\n\n#### 5. **Livestorm & Mention**\n",{"id":13302,"__typename":833,"image":13303},"144264060",{"id":13304,"alt":13305,"height":13306,"url":13307,"width":13286},"48875505","The registration page for Livestorm and Mention’s webinar about using social media and online events, with an email field form, call to action, and general event information.",921,"https://livestorm.imgix.net/1127/1670852872-livestorm.png",{"id":13309,"__typename":811,"text":13310},"144238098","Livestorm is a video conferencing platform that regularly hosts webinars to help marketing teams improve their online events. We joined forces with Mention, a social listening web app, to offer a webinar on creating an event plan to engage your audience on social media before, during, and after an online event.\n\nPartnering with another brand is a great way to increase your audience reach and double up on the value provided. This webinar was packed full of useful tips and advice for promoting events and capturing attendees' attention.\n\nWe practiced what we preached, making sure the audience had a chance to interact during the Q&A session and that the recording was available on-demand after the live event was over.",{"id":13312,"__typename":2560,"feature":13313},"144424573",{"id":13314,"imageOnlyUsedForWowFeatures":13315,"productAnnouncementBlockTitle":13319,"productAnnouncementBlockText":13320},"94282335",{"id":13316,"alt":13317,"height":7243,"url":13318,"width":2568},"37170692","On-demand events feature in Livestorm","https://livestorm.imgix.net/1127/1641569355-eatures-n-demand-events.jpg","Host on-demand events","Create on-demand events that participants can join and watch any time. ",{"id":13322,"__typename":811,"text":13323},"144424574","### Deminar examples\n\n**Deminars are a new event marketing trend that combines a webinar format with a product demonstration.** They offer an advantage over traditional in-person product demos because [deminars](https://livestorm.co/blog/deminar) are less time-consuming and cheaper to set up and run.\n\n#### 6. **SurveyMonkey**\n",{"id":13325,"__typename":833,"image":13326},"144238097",{"id":13327,"alt":13328,"height":13329,"url":13330,"width":13331},"48875451","The registration page for SurveyMonkey’s deminar marketing strategy with a photo of a purple Fitbit and text explaining the giveaway.",841,"https://livestorm.imgix.net/1127/1670851829-05_5_11zon.png",1886,{"id":13333,"__typename":811,"text":13334},"144238100","SurveyMonkey is an experience management company that provides businesses with survey data about customers and employees. Its various marketing efforts have attracted 17.5 million active users.\n\nThe enterprise-level subscription plan requires potential customers to sign up for an online product demos. For a limited time, the company incentivized signups by offering free Fitbits.\n\nThis was a great incentive for prospects and a smart way to boost attendance. Plus the registration page is clear about what attendees will learn during the deminar, while the demo format allows face-to-face interaction between sales teams and prospects.\n\n#### 7. **Notion**\n",{"id":13336,"__typename":833,"image":13337},"144238099",{"id":13338,"alt":13339,"height":13340,"url":13341,"width":13342},"48875454","The Notion website highlighting their interactive product demo online sessions titled ‘Demo: How teams connect in Notion.",925,"https://livestorm.imgix.net/1127/1670851866-06_j2.png",1891,{"id":13344,"__typename":811,"text":13345},"144238102","Notion is a workspace platform that helps teams manage their knowledge and data. The company runs regular deminar events that show off the software and provide tips on best practices. Each demo includes a Q&A session that invites attendees to interact with presenters and ask follow-up questions.\n\nSince each deminar only lasts 30 minutes, they’re cost-effective for the company and less demanding for busy attendees. The countdown timer on the event landing page helps to create a sense of urgency, and registration via a Google account makes signups easier.\n\n### Workshop examples\n\n**Workshops allow attendees to gain hands-on experience with a niche or industry-specific subject matter.** They’re an effective event marketing play for audiences seeking to improve their skills and learn ways to work more efficiently.\n\n#### 8. **Asana Boot Camp**",{"id":13347,"__typename":833,"image":13348},"144238101",{"id":13349,"alt":13350,"height":13351,"url":13352,"width":13353},"48875461","The registration page for the Asana Boot Camp with a large image of a bear, representing their partnership with the company Branding Bear.",554,"https://livestorm.imgix.net/1127/1670852031-asana-event-marketing-boot-camp.png",1137,{"id":13355,"__typename":811,"text":13356},"144238104","Asana is a project management tool that offers workshop boot camps via its partnership with Branding Bear. They're interactive events designed to help users get more out of the software.\n\nThis online workshop has a clear value proposition—to improve the user experience and increase work efficiency—and offers a great way for Asana to directly engage with customers. The registration page also does a good job of digging into customer pain points, which helps boost attendance.\n\n#### 9. **HubSpot New Sales Enablement Office Hour**\n",{"id":13358,"__typename":833,"image":13359},"144238105",{"id":13360,"alt":13361,"height":8869,"url":13362,"width":13286},"48875466","The Hubspot workshop event registration page with an illustration of formless colors and basic information.","https://livestorm.imgix.net/1127/1670852161-hubspot-event.png",{"id":13364,"__typename":811,"text":13365},"144238106","HubSpot is a customer relationship management (CRM) platform that offers regular workshop events for sales leaders. The New Sales Enablement Office Hour event is centered around answering users’ questions about both the industry and the platform.\n\nIt also covers HubSpot platform updates and news. This means HubSpot provides a high-value interactive experience for attendees while heightening brand engagement at the same time.\n\nHubSpot prioritizes audience interests and emphasizes the interactive component by asking attendees to post their questions in the discussion group before the event begins.\n\n### Conference examples\n\n**Conferences are large-scale multi-day meetings for people with a shared interest or agenda.** Because they often attract large audiences, they're the ideal event to promote your brand as a thought leader in the industry.\n\n#### 10. **Google I/O**\n",{"id":13367,"__typename":833,"image":13368},"144238107",{"id":13369,"alt":13370,"height":5614,"url":13371,"width":13372},"48875472","Character avatars navigating a virtual version of the Google I/O conference in real time.","https://livestorm.imgix.net/1127/1670852223-google-event.png",1250,{"id":13374,"__typename":811,"text":13375},"144238108","Google I/O is an annual [virtual conference](https://livestorm.co/resources/guides/virtual-conference) for developers hosted by Google. In 2021, the conference created an entirely new digital experience by gamifying the event with an I/O Adventure.\n\nAttendees could enter an entirely virtual world to talk with Google and other developers, watch Google product demos, and earn badges. There were also:\n\n* Keynote speakers\n* New product announcements\n* Technical sessions\n* Q&A sessions\n* Meetups and networking opportunities\n\nGoogle live streamed all of the sessions kept things interactive for attendees.\n\n### Product launch examples\n\n**A product launch event is the big unveiling of your new offering to the market and the media.** It offers a massive opportunity to build interest, increase brand awareness, and drive sales.\n\n#### 11. **HTC Vive XR Suite**",{"id":13377,"__typename":833,"image":13378},"144238109",{"id":13379,"alt":13380,"height":2589,"url":13381,"width":3616},"48875476","A virtual meeting space in HTC Vive with various avatars sitting in a semicircle watching an online event on a screen.","https://livestorm.imgix.net/1127/1670852306-vivexrsuite.jpg",{"id":13383,"__typename":811,"text":13384},"144238110","HTC is a mobile phone company that also creates virtual reality (VR) headsets. In 2020 the company held a virtual event to launch Vive XR Suite, a VR software program designed to increase office productivity for remote work.\n\nThe clever twist here is that HTC used VR technology to launch the product. The event happened on HTC's Vive Sessions app, a VR app used for virtual meetings in a VR space. Attendees joined in from around the world as avatars.\n\nAccording to Grand View Research, the metaverse industry is expected to grow to $679 billion by 2030, meaning more events could take place in virtual worlds like this one.\n\n#### 12. **VanMoof**",{"id":13386,"__typename":833,"image":13387},"144238111",{"id":13388,"alt":13389,"height":13390,"url":13391,"width":2198},"48875473","The Q&A section of the S3 live event, with an image of the bicycle and a chat widget.",569,"https://livestorm.imgix.net/1127/1670852336-vanmoof-event.jpg",{"id":13393,"__typename":811,"text":13394},"F9DbhBWqRCy5WhXkDJctew","VanMoof is a Dutch electric bicycle company that had been working on the launch of a new S3 series of e-bikes when the pandemic hit. Instead of hosting an in-person event, the company decided to press ahead and launch the product online.\n\nRather than trying to replicate an in-person event, VanMoof leaned on the high-tech nature of the product and created an interactive virtual event. The launch included audiovisual material, interactive 3D experiences, and a live online audience.\n\nVanMoof also made sure to create an opportunity for attendees to chat and get to know each other before the launch as well as a Q&A section at the end. And the results paid off with:\n\n* More than 6,000 people tuning in\n* Over 2,000 questions asked\n* More than 4,400 bikes bought within 24 hours\n* A 20% increase in sales",{"id":13396,"__typename":811,"text":13397},"Q20S2ybXSyGeoUu7qQzQyw","## **10 Event marketing trends** to look out for\n\nOne of the fastest growing event marketing trends is experiential marketing campaigns, aka face-to-face gatherings that create memorable, emotional connections with your target audience. But there are many more trends to discover.\n\n### Trend #1: **Seamless hybrid events**",{"id":13399,"__typename":833,"image":13400},"OpjrTTzRQtGkEi8bmbqQAA",{"id":13401,"alt":13402,"height":13403,"url":13404,"width":13342},"48902442","Hybrid event landing page for the Forrester 2023 B2B Summit.",732,"https://livestorm.imgix.net/1127/1671572129-b2b-summit.png",{"id":13406,"__typename":811,"text":13407},"QOTwgDHCT_2P154eqs8GqA","Today's audiences are pretty comfortable attending online events. But we’re also seeing a desire to return to in-person conferences and trade shows. In fact, according to a study by Emerald, attendees now want a hybrid model that combines the best features of in-person and virtual events.\n\nForrester's B2B Summit North America is an annual event for B2B marketers and sales teams to learn, share ideas, and improve their business strategies. In 2022 the summit went hybrid, offering breakouts, networking opportunities, and keynotes for all participants, whether attended in person or online.\n\nAttendees received a guided platform orientation to help them navigate the event, and a virtual sponsorship marketplace supported further digital marketing engagement. It was so successful that Forrester aims to keep the hybrid format.\n\nIt’s becoming [best practice for virtual conferences](https://livestorm.co/blog/virtual-conference-best-practices) and in-person trade shows to take a hybrid approach. That’s because giving people more choice about how to attend can hugely amplify your reach and increase attendance.\n\n### Trend #2: **Immersive technology**\n\nThe popularity of immersive technologies like VR and augmented reality (AR) continues to grow. During London Fashion Week, Topshop set up an event that used VR to allow virtual attendance to their AW14 show. Customers who couldn’t see the show in person could get a front-row virtual seat alongside celebrity attendees.\n\n**When you use technology to welcome attendees into a virtual world, you give them more opportunities to participate. Plus, this tech can help you [host more engaging virtual events](https://livestorm.co/blog/engaging-virtual-events).** For example, you could take inspiration from Topshop and use immersive technologies to create a more hands-on experience for potential customers during product demos and deminars.\n\n### Trend #3: **Environmentally sustainable events**",{"id":13409,"__typename":833,"image":13410},"CtVblFt2RtCBkHdH2Vrd9Q",{"id":13411,"alt":13412,"height":13413,"url":13414,"width":3616},"48902445","Gold, silver, and bronze medals made from recycled electronic devices for the 2020 Tokyo Olympics that took place during the pandemic.",580,"https://livestorm.imgix.net/1127/1671572237-03.jpg",{"id":13416,"__typename":811,"text":13417},"YJHBTCCeQFaRn9kejQIMXA","Many people are becoming more aware of their impact on the environment, causing them to look for ways to reduce their carbon footprints. A 2022 survey by IBM found that over half (51%) of respondents say environmental sustainability was more important to them than it was one year prior.\n\nTo show you share your customers’ concerns, you’ll need to make your events more eco-friendly. In 2020, the Tokyo Olympics showed off its green credentials by:\n\n* Recycling 62% of all waste generated\n* Reusing discarded electronic devices to create the athletes’ medals\n* Building the podiums using 24.5 tons of used plastic\n* Constructing the village plaza using timber borrowed from local districts and returning it after\n* Using 475 electric vehicles for transportation\n\nDuring your next event marketing campaign, aim to reduce your environmental impact by, for example, using only LED lighting. You could also make your event fully or partially virtual to cut down on waste caused by decorations and catering, as well as emissions caused by commuting. Show off your green credentials when you promote the event to attract attention from like-minded sponsors and attendees.\n\n### Trend #4: **Gamification**",{"id":13419,"__typename":833,"image":13420},"WLpaTOUiQyWYvdnTSjS6SA",{"id":13421,"alt":13422,"height":13423,"url":13424,"width":8464},"48902446","In a hall full of attendees at the DockerCon event an organizer holds up an inflatable whale and video-game imagery is shown on the screen.",702,"https://livestorm.imgix.net/1127/1671572273-gamification.jpg",{"id":13426,"__typename":811,"text":13427},"dxd1lXHLQM685E6pHa6k6w","One of our favorite event marketing strategies is gamification, which is the concept of using game design elements outside of game contexts. It’s set to be a big deal for marketers in the coming years. According to MarketsandMarkets, in 2020 the gamification market was worth $9.1 billion and is predicted to reach $30.7 billion by 2025.\n\nDocker is a software platform that enables developers to create and test apps across different operating systems. For a recent edition of DockerCon, the company created a live video game called Docker Dash. It saw 5,000 attendees enlisted as “players” to create an app together by solving a set of interactive challenges inside the game.\n\nEach challenge in Docker Dash saw attendees engaging with a specific feature of Docker's product to complete their app. It was an inventive and fun way to show attendees what Docker is capable of. It also attracted a lot of attention on social media, which increased brand awareness outside of the event itself.\n\nGamification creates memorable experiences as well as a chance to show off your product and build buzz online. The concept isn’t limited to in-person events either. Event marketer can just as easily use challenges, video games, and other gamification formats in digital events.\n\n### Trend #5: **User-generated content (UGC)**",{"id":13429,"__typename":833,"image":13430},"VYOGUUuPSsCZGSXSt9beew",{"id":13431,"alt":13432,"height":13433,"url":13434,"width":1994},"48902451","A live social media wall by IBM at South by Southwest showing photos of attendees posing in front of backdrops and tweets.",577,"https://livestorm.imgix.net/1127/1671572489-social-media-wall.jpg",{"id":13436,"__typename":811,"text":13437},"Jv7n8dOcTXS-KKC9HrybQA","Think of someone going to a store and posting a selfie to show off the decor. Or someone buying an item of clothing and gushing about it on social media. That’s user-generated content (UGC), a growing event marketing tactic to consider using in your next campaign.\n\nThe annual SXSW conference, which covers tech, film, and music, uses live event technology that shows UGC happening in real time at every event. Attendees are encouraged to take photos of themselves at the event and post them online with a hashtag. SXSW collects all these photos and displays them on a giant screen, creating buzz online and encouraging more in-person engagement.\n\n**UGC is a [powerful event marketing tool](https://livestorm.co/blog/event-marketing-tools) because it results in content that doesn't appear salesy or promotional.** According to a report by Tint, 78% of consumers feel they can tell when a brand is advertising to them. And they’re more likely to search for real customer testimonials before making a purchase. So, if your brand-loyal customers are out there creating UGC, you can bet it’ll build trust and attract more sales.\n\n### Trend #6: **Values-based marketing**",{"id":13439,"__typename":833,"image":13440},"CLRYuj62Rwm08XGMpLIecg",{"id":13441,"alt":13442,"height":13443,"url":13444,"width":13445},"48902465","Promotional image for Salesforce’s Representation Matters virtual event with photos of key speakers in a grid.",605,"https://livestorm.imgix.net/1127/1671573565-virtual-event-speakers.jpg",1089,{"id":13447,"__typename":811,"text":13448},"MheAEDkxSNerejeJA1RnGA","Values-based marketing is about appealing to consumer values and ethics rather than simply focusing on your products and services. An example of this in action is Representation Matters, a [virtual conference](https://livestorm.co/resources/guides/virtual-conference) by Salesforce. The event platformed speakers from Black, Latinx, and Indigenous communities that are normally underrepresented in technology and society. \n\n**People expect brands to show awareness of social issues, and that expectation is only going to continue in 2025 and beyond**. According to research by Edelman, 58% of customers now say they’ll buy from or support brands according to their beliefs and values. Representation Matters achieved amazing [virtual event metrics](https://livestorm.co/blog/virtual-event-success-metrics), including 1.2 million attendees, because it showed commitment to the social values that are important to its audience.\n\n### Trend #7: **Strategic brand partnerships**",{"id":13450,"__typename":833,"image":13451},"FY7nPnYnQzGfmfTlhFe34w",{"id":13452,"alt":13453,"height":13454,"url":13455,"width":13456},"48902457","Two dogs at the in-person event Wienerpawlooza sitting in front of a backdrop branded by the company Longboi.",461,"https://livestorm.imgix.net/1127/1671573027-wienerpawlooza.jpg",716,{"id":13458,"__typename":811,"text":13459},"NeYyzLI7RU-Ct2VhcJCdPQ","Strategic brand partnerships happen when two or more companies join forces on event or content marketing materials to enhance the reach of both. Think Lego working with Star Wars or Starbucks with Spotify.\n\nFor a simple, low-cost example, let’s look at the partnership between Wienerpawlooza and Longboi. When the organizers of Wienerpawlooza, a dog festival, spotted a photobooth backdrop created by Lonboi, a dachshund clothing brand, they knew they needed it for their next event.\n\nThis marketing strategy was a no-brainer for both parties. Wienerpawlooza saved money on creating new backdrops, and Longboi got free publicity among festival goers. At future events, you can apply the same principle for a mutually beneficial strategy that lifts up both brands.\n\n### Trend #8: **Quality over quantity**",{"id":13461,"__typename":833,"image":13462},"dKTndDMrT1K37MHk7Fie2A",{"id":13463,"alt":13464,"height":13465,"url":13466,"width":13342},"48902458","The landing page for the event series Microsoft Reactor with illustrations of the digital world and a list of featured events.",828,"https://livestorm.imgix.net/1127/1671573095-microsoft-reactor.png",{"id":13468,"__typename":811,"text":13469},"MxGEMnx0T2yxndDQIlRzMA","Attendees continue to show a preference for quality content and social engagements over long events with lots of sessions. A 2022 study from Emerald found that businesses, event planners, and attendees all prioritize the quality of the contacts they gained and the level of engagement beyond the events themselves.\n\nMicrosoft holds a series of online, hybrid, and in-person events called Microsoft Reactor that really taps into this desire. The events are billed as free community spaces where tech professionals meet, learn from each other, and connect to local peers, developers, and startups.\n\nThese events are laser-focused on delivering quality connections and educational webinar content. Instead of hosting a giant gathering, this series is small-scale and takes place regularly. Focusing on the virtual element is also a great way to reach more people and strengthen their brand recognition.\n\n### Trend #9: **On-demand is in demand**",{"id":13471,"__typename":833,"image":13472},"KTaNn-pzQXWGAfT1UbD7Dw",{"id":13473,"alt":13474,"height":13475,"url":13476,"width":2127},"48902463","The landing page for the Adobe Experience Markers Live 2022 event with several on-demand videos.",586,"https://livestorm.imgix.net/1127/1671573517-adobe-lp.jpg",{"id":13478,"__typename":811,"text":13479},"TeXNGsJmRl6qO4qfI99xLw","Event attendees are pushing for on-demand content that meets their flexible work environment. A 2022 study by Skift found that people ranked the option to access content on-demand as the second-most desired feature for events.\n\nAdobe recently held a [live event online](https://livestorm.co/use-cases/live-events) called Experience Makers Live. The event focused on the future of technology and building experiences for your customers and featured over 35 sessions available as live streams. The impressive thing about this event is that every single session is now available to watch online at no cost.\n\nAdobe’s slick and professionally produced sessions have a big ongoing presence on social media. **High-quality on-demand content like this is perfect for [repurposing on other channels](https://livestorm.co/blog/repurpose-content) to boost brand awareness.** It also allows you to continually deliver value to your customers long after the initial event.\n\n### Trend #10: **Personalized events**",{"id":13481,"__typename":833,"image":13482},"Nob83EUhRDO31I8CgdCTAQ",{"id":1992,"alt":1993,"height":1994,"url":1995,"width":1996},{"id":13484,"__typename":811,"text":13485},"JT5jqlR9TeK6P9YLML2xXA","You can develop personalized events by analyzing data about potential attendees and then customizing the events, marketing efforts, activities, and content to meet the needs of your target audience. According to Statista, the customer experience personalization and optimization software market is projected to be worth more than $9 billion.\n\nMaritz Global Events is an event organizer company that has been in the industry for over 45 years. For a recent conference, the company created journey maps that outlined unique event experiences for each persona they expected to attend. Two personas they identified for the event were the Be-Wellster and the Post-Master.\n\nBe-Wellsters wanted a mind, body, and health-focused experience. So, organizers planned activities like morning runs, a yoga session with dolphins, and guided meditation.\n\nMeanwhile, the social media-savvy Post-Masters were directed towards fun backdrops they’d set up for selfies and recommended the best local entertainment spots for further photo ops. For more on this topic read our [virtual event marketing guide](https://livestorm.co/blog/virtual-event-marketing-guide).",{"id":13487,"__typename":811,"text":13488},"144238112","## Event marketing in 2025 and beyond: **key takeaways**\n\n**As more and more brands switch to hybrid or fully online events, it's clear that savvy marketers can adapt or even improve any type of event by including virtual components and welcoming online audiences.**\n\nTo make your next event successful, follow these [virtual event best practices](https://livestorm.co/blog/virtual-conference-best-practices):\n\n* Choose an online event platform like Livestorm to access marketing automation integrations and custom branding.\n* Offer a strong value proposition for potential attendees and make the key takeaways clear.\n* Include as many interactive elements as possible to keep attendees engaged. \n* Secure knowledgeable speakers from well-known brands and provide exclusive insights.\n* Use [social media event promotion](https://livestorm.co/resources/guides/social-media-event-promotion) to increase awareness and boost interest across marketing channels.\n\n## **Frequently asked questions** about event marketing\n\n### What are the five essential features of event marketing?\n\nThe five essential features of event marketing are:\n\n1. Reaching out to the right exhibitors and presenters that match your target audience.\n2. Choosing the location and venue (online or offline) that fits your scope and needs.\n3. Gaining the highest number of attendees possible.\n4. Building interest in the event with promotion via email marketing, social media, and a strong registration page.\n5. Using the event as an opportunity to build relationships with potential customers, both during and after.\n\n### How do you create an event marketing strategy?\n\nYou create an event marketing strategy with the following steps:\n\n1. Establish achievable goals and a realistic budget\n2. Plan out your content schedule and speakers\n3. Create an attractive, informative registration page\n4. Promote your event in the right places\n5. Choose an online event platform like Livestorm to offer attendees online access \n6. Decide on your performance evaluation metrics\n\n### What are the three components of event marketing?\n\nThe three components of event marketing are:\n\n1. Stimulating attendees’ senses to create an unforgettable experience.\n2. Creating an attractive environment that communicates your brand.\n3. Opening up dialogue with attendees to build relationships and increase sales.\n\n### What’s the difference between event marketing and event management?\n\nThe difference between event marketing and event management is that one is about increasing product awareness and the other is about organizing gatherings. Event marketing is creating a meeting where you promote your products and services. Event management is the process of producing and overseeing these gatherings. \n\n### What is the purpose of event marketing?\n\nThe purpose of event marketing is to promote your brand, products, and services. By putting on an event you draw attention to what your business offers with the goal of raising awareness and sales.",{"id":13490,"alt":13491,"height":13492,"url":13493,"width":1614},"48875198","camera setup for filming an event",1602,"https://livestorm.imgix.net/1127/1670850310-libby-penner-8zsbofkrhp8-unsplash.jpg",[],"Get event marketing examples and discover event marketing trends to build a successful B2B event strategy.",[13497],{"id":13498,"contentData":13499},"144264085",{"@context":1143,"@type":1144,"mainEntity":13500},[13501,13505,13509,13513,13517,13521],{"@type":1147,"name":13502,"acceptedAnswer":13503},"Is event marketing the same as experiential marketing?",{"@type":1150,"text":13504},"No, event marketing isn’t quite the same as experiential marketing. Event marketing is a way to promote your products or services by organizing in-person or online engagement at a specific time or date. For example, this could be any five-day in-person conference or webinar marketing event. Experiential marketing is a type of event marketing that connects you to your consumers by stimulating the five senses to create memorable experiences. It can be used as part of an overall event marketing strategy to launch products, build brand awareness, and move prospects through the engagement funnel.",{"@type":1147,"name":13506,"acceptedAnswer":13507},"What are the five essential features of event marketing?",{"@type":1150,"text":13508},"The five essential features of event marketing are: Reaching out to the right exhibitors and presenters that match your target audience. Choosing the location and venue (online or offline) that fits your scope and needs. Gaining the highest number of attendees possible. Building interest in the event with promotion via email marketing, social media, and a strong registration page. Using the event as an opportunity to build relationships with potential customers, both during and after.",{"@type":1147,"name":13510,"acceptedAnswer":13511},"How do you create an event marketing strategy?",{"@type":1150,"text":13512},"You create an event marketing strategy with the following steps: Establish achievable goals and a realistic budget Plan out your content schedule and speakers Create an attractive, informative registration page Promote your event in the right places Choose an online event platform like Livestorm to offer attendees online access Decide on your performance evaluation metrics",{"@type":1147,"name":13514,"acceptedAnswer":13515},"What are the three components of event marketing?",{"@type":1150,"text":13516},"The three components of event marketing are: Stimulating attendees’ senses to create an unforgettable experience. Creating an attractive environment that communicates your brand. Opening up dialogue with attendees to build relationships and increase sales.",{"@type":1147,"name":13518,"acceptedAnswer":13519},"What’s the difference between event marketing and event management?",{"@type":1150,"text":13520},"The difference between event marketing and event management is that one is about increasing product awareness and the other is about organizing gatherings. Event marketing is creating a meeting where you promote your products and services. Event management is the process of producing and overseeing these gatherings.",{"@type":1147,"name":13522,"acceptedAnswer":13523},"What is the purpose of event marketing?",{"@type":1150,"text":13524},"The purpose of event marketing is to promote your brand, products, and services. By putting on an event you draw attention to what your business offers with the goal of raising awareness and sales.","22 Event Marketing Examples & Trends for Your Strategy",{"id":13527,"alternativeVersions":13528,"_locales":13531,"_publishedAt":13532,"_updatedAt":13533,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":13534,"blogPostAuthor":13536,"cluster":13538,"content":13547,"coverImage":36,"coverWithImgix":13620,"bottomContentOffer":166,"date":13624,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":13625,"relatedPillarPage":166,"seoDescription":13626,"sidebarContentCard":166,"structuredData":13627,"subtitle":13626,"title":13656,"slug":13530},"142878151",[13529],{"locale":756,"value":13530},"what-is-hybrid-event",[756],"2025-02-21T17:21:05+01:00","2025-02-05T02:33:25+01:00",[13535],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":13537,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1189,"bottomContentCardCtaTitle":780,"bottomContentCardText":1190,"bottomContentCardTitle":1191,"displayCustomerLogoSection":493,"headerCtaText":1192,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":13539,"relatedPillarPage":13545,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1219,"title":1220,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1194,"trackName":32,"trackNameFallback":1195,"backgroundImage":13540,"coMarketing":166,"ebook":13541,"image":13542,"resourceType":13543,"shortDescription":1206,"slug":1207,"title":1195},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1198},{"id":1200,"alt":1195,"height":564,"url":1201,"width":551},{"id":1203,"color":1204,"cta":312,"icon":13544,"name":568},{"id":615,"name":616},{"id":1209,"backgroundImage":13546,"shortDescription":1216,"shortTitle":1217,"slug":1218},{"id":1211,"alt":1212,"height":1213,"url":1214,"width":1215},[13548,13551,13557,13560,13566,13569,13575,13578,13582,13585,13589,13592,13596,13599,13603,13606,13610,13613,13617],{"id":13549,"__typename":811,"text":13550},"142878347","**If you want to widen your reach, host bigger events, and increase attendance, hybrid events are a smart choice.**\n\nBut what is a hybrid event and how does it work? How do you set up such a seemingly complicated event while keeping virtual attendees engaged?\n\nIn this guide, we’ll answer these questions and more, giving you the tools to enhance your audience’s experience before, during, and after every hybrid event.\n\n## What is a **hybrid event?**\n\n**A hybrid event combines in-person and virtual attendance, meaning that some people meet in a physical location while others join via a video stream.** Combining audiovisual technology and video conferencing software, hybrid events are the middle ground between traditional in-person events and [virtual events](https://livestorm.co/resources/guides/what-is-a-virtual-event). \n\nImagine your team is having an in-person meeting but you can’t make it to the office. The team sets up a laptop in the meeting room, you connect with them via [virtual conferencing](https://livestorm.co/blog/virtual-conference) software. Voilà, you’re in a hybrid event. \n\nYou might already have participated in other large-scale hybrid events without realizing it. The Oscars, Apple product launches, presidential press briefings, and sporting events are types of hybrid events.\n\n### 3 Successful **hybrid event examples**\n\nWhat does a hybrid event look like? To give you a benchmark for success, here are three examples of major hybrid events.\n\n#### 1. Apple Far Out",{"id":13552,"__typename":833,"image":13553},"142878348",{"id":13554,"alt":13555,"height":863,"url":13556,"width":899},"48621021","Apple’s Far Out hybrid event. Source: Economic Times","https://livestorm.imgix.net/1127/1666283485-nv8-01.jpg",{"id":13558,"__typename":811,"text":13559},"142878349","**While not the most interactive, Apple’s special events are certainly the biggest and most successful example out there, thanks to powerful branding**. In 2022, the live Far Out event drew 3.69 million online viewers eager to see the launch of the latest Apple products via live stream.\n\n#### 2. INBOUND",{"id":13561,"__typename":833,"image":13562},"142878350",{"id":13563,"alt":13564,"height":5712,"url":13565,"width":3616},"48621023","INBOUND 2022, a hybrid event example. Source: La Ecuación Digital","https://livestorm.imgix.net/1127/1666283497-nv802.jpeg",{"id":13567,"__typename":811,"text":13568},"142878351","INBOUND is an annual event powered by HubSpot that brings together thought leaders from the marketing, sales, and customer success sectors. **Organizers made sure that online attendees had a dedicated virtual component to create a unique experience, with specialized digital-only on-demand content and access to virtual networking tools.**\n\n#### 3. B2B Summit North America",{"id":13570,"__typename":833,"image":13571},"142878352",{"id":13572,"alt":13573,"height":5712,"url":13574,"width":12897},"48621027","The B2B Summit North America hybrid event setup. Source: The Customer","https://livestorm.imgix.net/1127/1666283517-nv803.jpg",{"id":13576,"__typename":811,"text":13577},"142878353","B2B Summit North America is a highly popular event for B2B marketers and sales leaders looking to improve their business strategies. **The 2022 hybrid event featured breakout rooms, peer connections, and keynote speeches for virtual and in-person audiences.** Attendees also had access to a digital sponsor marketplace that mixed engagement opportunities with sponsor branding.\n\n## What are the **biggest benefits of hybrid events?**\n\nHere are some of the biggest perks of going hybrid:\n\n* **Increased attendance and reach.** Making an in-person event accessible online means you can reach participantss all over the world without sacrificing the atmosphere of a live audience.\n* **More flexibility.** Hybrid events give you a digital backup plan in case of global health disasters, extreme weather, or travel disruption. Instead of canceling your physical event, you can convert some or all of your in-person attendees to virtual ones.\n* **Reduced environmental impact.** With fewer people traveling to your event, booking hotels, and all the waste that comes with them, hybrid events offer a great way to reduce your company’s impact on the environment whilst keeping an in-person element.\n* **Improved return on investment (ROI).** The combination of virtually limitless viewership, reduced in-person costs, and lucrative opportunities for sponsorship deals mean hybrid events are likely to see a much higher ROI. \n* **Higher audience engagement.** Introducing a virtual element to an in-person event opens up many more engagement opportunities as virtual attendees can interact in [panel discussions](https://livestorm.co/blog/panel-discussion), polls, and chat. You can leverage Livestorm’s live Q&A feature to centralize audience questions and answer them through a tab in the event room.\n* **Invaluable data and metrics.** With many people attending online you can access data on which subjects attract the most visitors, duration of attendance, and attendees’ country of origin in order to identify new markets for your content.\n\n## **Hybrid event challenges** to look out for\n\nWith two audiences to take care of at once, hybrid events can be challenging. Be aware of these common challenges:\n\n* **Getting your ticket pricing right.** Once you've considered equipment costs, venue hire, decoration, and refreshments, the in-person element of your event gets expensive. But your virtual attendees won't want to foot the bill when they join from their living room, so you should offer distinct ticket tiers according to access type.\n* **Delivering value to exhibitors and sponsors.** Sponsors might be unsure how their brand will be advertised in the digital space. To alleviate any fear of limited exposure, you can organize sponsor-branded activities, play pre-recorded sponsor content, and prominently display sponsor banners and graphics both in-venue and online. \n* **Picking the right venue and virtual platform.** Make sure the venue has a strong, stable internet connection and good WiFi and that your virtual platform has audience engagement features and dedicated customer support teams like those offered by Livestorm.\n* **Managing different time zones.** Attendees joining from all over the world means you have to contend with competing time zones. To combat this, use registration data to understand where the majority of participants are coming from and pick a time to suit them. If you use a virtual event platform like Livestorm to take registrations, you can easily access this data from the analytics dashboard.\n* **Bridging the gap between online and in-person attendees.** It’s very easy for online attendees to feel like they’re isolated at a hybrid event. Broadcast virtual attendees’ messages, poll responses, and questions onto screens at the in-person venue and organize activities that allow all viewers to participate.",{"id":13579,"__typename":833,"image":13580},"AeMygxfhTtGkx3f9WlS5FA",{"id":13193,"alt":13581,"height":13195,"url":13196,"width":13197},"woman watching a virtual event",{"id":13583,"__typename":811,"text":13584},"dJjcT_ihRB-bVJAG-vD8lw","## **Virtual vs. hybrid events**: what’s the difference?\n\nTrying to decide between virtual and hybrid events? Here's what you need to know:\n\n* **Virtual events** like conferences and [webinars](https://livestorm.co/resources/guides/what-is-a-webinar), take place 100% online using video conferencing software to connect speakers and audience members remotely.\n* **Hybrid events** combine an in-person element with a virtual component, such as digital networking or virtual speakers participating via [livestream](https://livestorm.co/blog/how-record-livestream).\n\n### Virtual or hybrid events: Things to consider\n\nSo, how do you choose which type of event is best for your business? Here are a few things to consider.\n\n**Your attendees.** Who are they, and how would they prefer to attend? If you’re offering training to employees of a multinational remote company, an online event is the best way to make sure everyone can attend.\n**Your format.** Hosting a charity auction? A hybrid event will give audience members opportunities to browse auction items and interact with charity reps online and in person.\n**Your budget.** Is the sky the limit? In that case, a hybrid event is for you because you can maximize engagement without worrying about equipment costs. If money is tight, go for a virtual event to eliminate venue costs and lower travel expenses.\n**Your timeline.** Do you have a year to plan this thing or just a week? Tight deadlines mean online is the only option. Video conferencing software like Livestorm lets you set up events in minutes.\n**Your KPIs.** What are your event goals? If reaching the broadest possible audience is a priority, go for hybrid. People will be free to attend in the way that interests them, plus you’ll be able to record the event to distribute it even further after the fact.\n\n### What are virtual events pros and cons?\n\n**Online events are great for imparting complex knowledge or encouraging sales.** Good virtual event software should allow for screen sharing, presentations, polling, and Q&A upvoting. Great virtual event examples include educational webinars, training courses, and client onboarding.\n\nUse this breakdown to decide if virtual events are the right option for your needs.\n\n#### The pros of virtual events\n\n* **Super fast setup.** You can set up a virtual event in just a few clicks. And automated webinars make it even easier to plan regular low-effort events.\n* **Lower costs.** Digital resources like presentation slides and e-books are inexpensive compared to print-outs and physical booklets. And you can forget venue hire, travel costs, and other onsite expenses.\n* **Greater analytics.** A strong virtual event platform like Livestorm automatically processes data to populate sleek reporting dashboards and give you a clear picture of the event’s success.\n* **Fewer barriers.** Without travel implications or a major time commitment, virtual events can be more accessible. It's easier than ever to create immersive virtual spaces.\n* **Lower ecological impact.** Compared to in-person events, which can generate a lot of waste and carbon emissions, virtual events can be the greener option with a smaller carbon footprint.\n\n### The cons of virtual events\n\n* **Limited networking.** Some people prefer in-person networking and find it challenging to engage with other audience members online. But huddle rooms can help bring people together and break the ice.\n* **Fear of technical issues.** It happens. Sometimes connection issues occur and viewers get frustrated. But a little forward planning will help you anticipate errors. Plus, using a browser-based platform like Livestorm allows attendees to join with just one click.\n* **Risk of distractions.** You might find participants are less focused if joining on the go, from noisy coffee shops, or while the kids are home. Make the most of engagement features like Q&As and emoji reactions to capture their attention.",{"id":13586,"__typename":833,"image":13587},"ZRuZ35ZfSkWRsXibL8QK1g",{"id":10587,"alt":13588,"height":3402,"url":10589,"width":899},"Computer screen with virtual conference host full screen and attendee names in the sidebar",{"id":13590,"__typename":811,"text":13591},"Vlav_4qHTvaq-klfWY2fqA","## How to **host a hybrid event**\n\nLooking for hybrid events best practices and tips for planners? Follow these 15 steps to host a seamless event.\n\n### 1. Create a hybrid event checklist \n\nStart by brainstorming hybrid event ideas. Then, lay out every task that needs completing and set a firm but realistic deadline for each one.\n\nCreate a checklist so you know what needs doing and can tick each step off as you go along. Include these steps:\n\n1. Book a live venue\n2. Choose a [virtual conference platform](https://livestorm.co/blog/best-virtual-conference-platforms)\n3. Secure audiovisual equipment and operators\n4. Plan the sessions\n5. Find speakers\n6. Reach out to sponsors\n7. Market the event\n8. Plan the entertainment\n\n### 2. Get to know your audience\n\nThere’s no point in planning a fantastic networking session if your audience will find more value in educational content like a live panel discussion and Q&A.\n\n**So, do your market research and define your event goals before you settle on a theme**. From there, you can choose an event format, create your event planning checklist, and book relevant speakers.\n\n### 3. Choose the right type of hybrid event\n\nThere are four different types of hybrid events. Pick one to suit your hybrid event strategy:\n\n* **Simultaneous.** Also known as a true hybrid event, in-person and virtual audiences attend a [live event](https://livestorm.co/use-cases/live-events) simultaneously, and all attendees can interact. \n* **On-demand.** This event is designed for in-person attendees, but a recording is available to virtual audiences afterward.\n* **Hub-and-Spoke.** This format uses a \"hub\" where the presenters and some of the attendees are based as well as a series of \"spoke\" locations where smaller groups of attendees gather together and join virtually.\n* **Live Studio Audience.** Speakers perform to a smaller in-person audience but a wider group of virtual attendees, like a live television show.\n\n\n### 4. Pick the best **hybrid event platform**\n\nChoosing the right hybrid event solution can make or break your event. Here are some of the [best virtual event platforms](https://livestorm.co/blog/best-virtual-event-platforms) to consider:\n\n1. **Livestorm** has a wide range of interactive features to keep virtual attendees engaged. Our platform has an intuitive analytics dashboard and can host up to 3,000 people, making it a strong contender for small to medium-sized events like [hybrid and virtual panel discussions](https://livestorm.co/blog/virtual-hybrid-panel-discussions).\n2. **Bizzabo** isn’t the most flexible option on the market, but it has integrations with the most common marketing tools around, making it the right choice if you’re looking for an impressive marketing tech stack.\n3. **Vfairs** offers impressive 3D virtual environments to make online attendees feel like they’re at the venue. It’s the right choice if immersion is a priority, just be aware of the hefty price tag attached.\n4. **6Connex** is best for large organizations, owing to its enterprise-grade security and ability to host tens of thousands of attendees, but its interface isn’t the easiest to navigate.",{"id":13593,"__typename":833,"image":13594},"142878354",{"id":7098,"alt":13595,"height":3402,"url":7100,"width":899},"hybrid event tool",{"id":13597,"__typename":811,"text":13598},"142878355","\n### 5. Establish your hybrid event timeline\n\nThe worst thing you can do is not give yourself enough time to prepare for your event. **Make sure you start hybrid event planning well in advance and create a timeline that considers your goals, resources, and budget.**\n\nConsider using a virtual event platform like Livestorm to handle registrations, as you’ll be able to customize the cadence of your email reminders to suit your timeline.\n\n\n### 6. Reach out to speakers\n\n**Booking relevant speakers with a following of their own will help attract a larger audience and drum up anticipation for your event.** Look out for speakers who:\n\n* Are experts in their fields\n* Have some experience with public speaking\n* Are well known (at least to your target audience)\n* Have good communication skills to keep an audience engaged\n* Meet the limitations of your budget\n\n### 7. Create registration pages\n\nFor the highest number of signups you need a clear, attractive registration page that gives attendees the essential information without bogging them down with too many details.\n\nFor example, Livestorm’s registration pages are optimized for conversion, but you can still customize them to amplify your brand. Livestorm also offers a registration widget that you can embed onto relevant web pages.",{"id":13600,"__typename":833,"image":13601},"142878356",{"id":12933,"alt":13602,"height":3402,"url":12935,"width":899},"registration page for hybrid event",{"id":13604,"__typename":811,"text":13605},"142878357","### 8. Begin hybrid event marketing \n\nWhen [promoting your next event](https://livestorm.co/blog/14-ideas-for-promoting-your-next-online-event), consider using a marketing app that integrates with your event platform to automate tasks and nurture leads through your sales funnel. We recommend [HubSpot](https://livestorm.co/integrations/hubspot), [Marketo](https://livestorm.co/integrations/marketo), and [Pardot](https://livestorm.co/integrations/pardot).\n\nYour marketing assets should be simple, engaging, and optimized to share on social media. Remember to clarify what’s available for each ticket type to minimize queries and build anticipation as you promote your hybrid event.\n\n### 9. Send automatic invites and reminders\n\nTake a proactive approach and send out invites and reminders to your mailing list, past attendees, and any other relevant leads you already have. Your event platform should have useful features to help. Livestorm offers:\n\n* Unlimited customized reminders and follow-up emails\n* Email delivery status notifications\n* Integrations with apps like [Mailchimp](https://livestorm.co/integrations/mailchimp) for custom emails and engagement analytics\n* One-click invite to easily add your contacts and invite them to your event\n\n### 10. Perfect your hybrid event setup at the venue\n\nAvoid technical problems on the big day and make sure everything is set up at the venue. For a hybrid event, this will mean checking that audiovisual equipment like cameras, lights, and microphones are working correctly.\n\n### 11. Appoint a moderator \n\nYour event host should know [how to moderate panel discussions](https://livestorm.co/blog/panel-discussions-guide) and engage the crowd. But you also need a moderator who can boost interaction between virtual attendees, use virtual engagement features, and assist in Q&A discussions.\n\nYour moderator should have good communication skills, show diplomacy, and be considerate of other people. Finally, give them the power to mute and remove virtual participants, in the unlikely event that anyone acts inappropriately. \n\n### 12. Project poll results\n\nTo keep a hybrid event audience engaged, use live polls and project the results for the audience. Livestorm has a polling feature that lets you share the results in real-time. There are also some great poll apps out there that can integrate with your hybrid event platform such as Slido and Pigeonhole Live.",{"id":13607,"__typename":833,"image":13608},"142878358",{"id":7623,"alt":13609,"height":3402,"url":7625,"width":899},"hybrid event polls",{"id":13611,"__typename":811,"text":13612},"142878359","### 13. Share on-demand events\n\nIt’s likely some registrants will miss part or all of the event, so get a recording and share it on-demand.\n\nLivestorm offers automatic recordings and follow-up emails, giving audiences a chance to catch what they missed or re-watch useful sessions. You can even repurpose recordings for gated content, training materials, or lead generation.\n\n### 14. Request feedback\n\nAnalyzing feedback will help you improve your next event, so don’t miss an opportunity to find out what your audience thought. Set up an automatic email to send a day or two after your event with a link to a quick, focused survey on [Typeform](https://livestorm.co/integrations/typeform) or SurveyMonkey.\n\n### 15. Analyze hybrid event statistics\n\nIf you’re using a platform like Livestorm you’ll be able to export detailed analytics and data to measure the event’s performance and glean useful marketing information. Be sure to assess:\n\n* Registrations to absence ratio\n* Engagement levels\n* Attendance drop-off rate\n* Audience demographics\n* Chat messages, Q&A questions, and poll results\n* On-demand replay data\n* Conversion rates and ROI",{"id":13614,"__typename":833,"image":13615},"142878360",{"id":5118,"alt":13616,"height":3402,"url":5120,"width":899},"hybrid events analytics",{"id":13618,"__typename":811,"text":13619},"142878361","## Hosting **hybrid events that shine** with Livestorm\n\nSo, how to plan a hybrid event that will actually engage your online audience and in-person participants? Here’s a recap:\n\n* Choose a venue with a strong, stable internet connection\n* Hire speakers who’ve done it before\n* Find a moderator to connect the two audiences\n* Market and ticket the event carefully \n* Use digital engagement tools like polls\n* Analyze post-event feedback and attendance data\n\nYou need the right software to bring your virtual event to life. But Livestorm is the top choice for [virtual event software](https://livestorm.co/virtual-event-software) that focuses on virtual engagement and event analytics. Plus, with Livestorm, you’ll be able to send automatic email invites and follow up with on-demand replays.\n\n[Sign up for a free Livestorm account](https://app.livestorm.co/#/signup) and set up your first hybrid event today.\n\n## **Frequently asked questions** about hybrid events\n\n### What are the hybrid event best practices for hosts? \n\nThe hybrid event best practices for hosts are:\n\n* Give equal value to virtual attendees and the in-person audience\n* Triple check your presentation materials\n* Rehearse the event and practice presenting to a camera\n* Make sure all audiovisual equipment is working correctly \n* Establish back-ups for everything\n\n### What equipment is needed for a hybrid meeting?\n\nThe equipment needed for a hybrid meeting is:\n\n* Camera\n* Microphone\n* Lights\n* Speakers\n* Digital screen/projector\n* Hybrid event platform, like Livestorm\n\n### What is hybrid event ROI?\n\nHybrid event ROI depends on a variety of factors but your ROI will typically increase right along with your overall expenditure. To make this increase in ROI more likely, create a detailed plan for your event and choose a hybrid event platform like Livestorm for a seamless experience.\n\n### What's the difference between hybrid and virtual?\n\nVirtual events happen 100% online, while hybrid events may allow speakers or audience members to gather in the same physical location. Hybrid events, use live streaming software to create a virtual experience for viewers who don't attend in person.\n\n### Do people prefer virtual or in-person events?\n\n42% of virtual attendees who would have preferred an in-person event said they would still repeat the experience of attending an online event, according to Bizzabo.\n\nHowever, participants typically have different reasons for attending virtual events over physical events and vice versa. Therefore there isn’t necessarily a more popular format. Hybrid events offer the best of both worlds.\n\n### Can virtual events replace in-person experience?\n\nVirtual events may never directly replace face-to-face experiences, but the best online events can actually enhance the event experience with the right use of engagement tools like automated Q&As, polls, emoji reactions and breakout rooms for networking opportunities.",{"id":13621,"alt":13622,"height":2198,"url":13623,"width":2200},"48621088","hybrid event tailored to virtual and in-person audiences","https://livestorm.imgix.net/1127/1666284120-nv8header.jpg","2025-02-04",[],"Learn what a successful hybrid event looks like and get tips to host one. Compare virtual and hybrid events to find the right format for your organization.",[13628],{"id":13629,"contentData":13630},"142878455",{"@context":1143,"@type":1144,"mainEntity":13631},[13632,13636,13640,13644,13648,13652],{"@type":1147,"name":13633,"acceptedAnswer":13634},"What are the hybrid event best practices for hosts?",{"@type":1150,"text":13635},"The hybrid event best practices for hosts are to give equal value to virtual attendees and the in-person audience, triple check your presentation materials, \nrehearse the event and practice presenting to a camera, make sure all audiovisual equipment is working correctly, and establish back-ups for everything.",{"@type":1147,"name":13637,"acceptedAnswer":13638},"What equipment is needed for a hybrid meeting?",{"@type":1150,"text":13639},"The equipment needed for a hybrid meeting is a camera, a microphone, lights, speakers, a digital screen/projector, and a hybrid event platform, like Livestorm.",{"@type":1147,"name":13641,"acceptedAnswer":13642},"What is hybrid event ROI?",{"@type":1150,"text":13643},"Hybrid event ROI depends on a variety of factors but your ROI will typically increase right along with your overall expenditure. To make this increase in ROI more likely, create a detailed plan for your event and choose a hybrid event platform like Livestorm for a seamless experience.",{"@type":1147,"name":13645,"acceptedAnswer":13646},"What's the difference between hybrid and virtual?",{"@type":1150,"text":13647},"Virtual events happen 100% online, while hybrid events may allow speakers or audience members to gather in the same physical location. Hybrid events, use live streaming software to create a virtual experience for viewers who don't attend in person.",{"@type":1147,"name":13649,"acceptedAnswer":13650},"Do people prefer virtual or in-person events?",{"@type":1150,"text":13651},"42% of virtual attendees who would have preferred an in-person event said they would still repeat the experience of attending an online event, according to Bizzabo. However, participants typically have different reasons for attending virtual events over physical events and vice versa. Therefore there isn’t necessarily a more popular format. Hybrid events offer the best of both worlds.",{"@type":1147,"name":13653,"acceptedAnswer":13654},"Can virtual events replace in-person experience?",{"@type":1150,"text":13655},"Virtual events may never directly replace face-to-face experiences, but the best online events can actually enhance the event experience with the right use of engagement tools like automated Q&As, polls, emoji reactions and breakout rooms for networking opportunities.","What Is a Hybrid Event? How to Choose the Right Format",{"id":13658,"alternativeVersions":13659,"_locales":13664,"_publishedAt":13665,"_updatedAt":13666,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":13667,"blogPostAuthor":13669,"cluster":13671,"content":13680,"coverImage":36,"coverWithImgix":13729,"bottomContentOffer":166,"date":11372,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":13733,"relatedPillarPage":166,"seoDescription":13734,"sidebarContentCard":166,"structuredData":13735,"subtitle":13734,"title":13740,"slug":13661},"MwnnsX0_QgWxRC1bbFN7Pw",[13660,13662],{"locale":756,"value":13661},"plan-medical-congress",{"locale":759,"value":13663},"organiser-congres-medical",[756,759],"2025-01-29T10:22:33+01:00","2025-01-29T10:22:32+01:00",[13668],{"id":1631,"name":360,"slug":354},{"id":1028,"avatar":13670,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":7824,"bottomContentCardCtaTitle":780,"bottomContentCardText":7825,"bottomContentCardTitle":7826,"displayCustomerLogoSection":493,"headerCtaText":7827,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":13672,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":13673,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":13674,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7844,"title":7845,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":7831,"trackName":32,"trackNameFallback":7832,"backgroundImage":13675,"coMarketing":166,"ebook":13676,"image":13677,"resourceType":13678,"shortDescription":7842,"slug":7843,"title":7832},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":7835},{"id":7837,"alt":7838,"height":564,"url":7839,"width":551},{"id":1339,"color":394,"cta":800,"icon":13679,"name":554},{"id":410,"name":411},[13681,13684,13687,13690,13696,13699,13705,13708,13714,13717,13720,13723,13726],{"id":13682,"__typename":811,"text":13683},"AnQdmECxTuK5Z1vNlfpD_w","A well-planned medical congress has the potential to make a major impact on the industry by creating unique opportunities for researchers, healthcare providers, and pharmaceutical companies to showcase research, discuss treatments, and build lasting connections.\n\nAs hybrid and virtual events become more common, healthcare congresses are more accessible than ever. Whether you're considering a hybrid, virtual, or in-person congress, this guide covers how to plan a successful event and which elements to prioritize.\n\n\n## What is a medical congress?\n\n**A medical congress is a large-scale event for healthcare specialists and companies to share knowledge, explore best practices, and collaborate with fellow medical specialists.** A standard medical congress definition also includes a focus on guiding policy or making organization-wide decisions.\n\nOften held annually, a medical congress usually spans multiple days. Many are organized by medical associations and include a different types of educational, scientific, promotional, and networking sessions, including:\n\n\n\n* Plenary lectures that welcome all attendees and cover the event's overarching themes\n* Breakout sessions where attendees can gather and discuss more niche topics\n* Scientific sessions that invite delegates to discuss clinical work\n* [Symposia](https://livestorm.co/blog/symposium-vs-conference) that let company representatives and researchers share new treatments and devices\n* Exhibits that let medical device and pharma companies showcase new products\n\nThese events happen around the world and often draw a global audience. Some of the largest medical and pharmaceutical congresses include:\n\n\n\n* [World Cancer Congress](https://www.worldcancercongress.org/), hosted by the Union for International Cancer Control\n* [World Congress of Dermatology](https://www.ilds.org/what-we-do/world-congress-of-dermatology/), hosted by the International League of Dermatological Societies\n* [European Society of Intensive Care Medicine Annual Congress](https://www.esicm.org/events/38th-annual-congress-munich/)\n* [American College of Surgeons Clinical Congress](https://www.facs.org/for-medical-professionals/conferences-and-meetings/)\n* [Pharmaceutical and Medical Device Compliance Congress](https://www.pharmacongress.com/)",{"id":13685,"__typename":833,"image":13686},"frHTxKa5S6ujopVWydfLTQ",{"id":1211,"alt":1212,"height":1213,"url":1214,"width":1215},{"id":13688,"__typename":811,"text":13689},"bkdrJDQ5Qj-t_xLrs7-SCA","### Medical conference vs medical congress\n\n**While a medical congress is a large-scale event that often draws a global crowd, a [medical conference](https://livestorm.co/blog/virtual-medical-conference) tends to be smaller and attract fewer international attendees.**\n\nWhether they're local or international, medical conferences tend to be shorter and have a more flexible format. Instead of medical associations, universities and medical groups often host conferences.\n\n\n### Medical summit vs medical congress\n\n**Compared to the typical medical congress, a [medical summit](https://livestorm.co/blog/what-is-a-summit) is much more exclusive.** Instead of welcoming a wide range of attendees, many include key opinion leaders (KOLs) and other decision makers.\n\nWhile a medical congress often includes a number of related themes, a medical summit tends to focus on a more specific topic. The goal of a summit is often to get attendees' consensus on the topic at hand.\n\n\n### Medical forum vs medical congress\n\n**In contrast to a medical congress, a medical forum is much smaller and more focused on interactive discussions.** In some cases, forums include debates or question and answer sessions.\n\nWhile medical congresses generally happen once a year or every four years, forums tend to occur much more frequently. Because they're less formal, they're also easier to organize.\n\n\n## 5 Reasons to participate in a healthcare congress\n\nFrom networking to education to marketing, medical congresses offer a wide range of benefits to delegates, hosts, and sponsors alike.\n\n\n### 1. Networking with HCPs and KOLs\n\nBecause they attract providers in specific therapeutic areas, congresses are ideal for meeting health care professionals (HCPs) and KOLs. Many medical congresses create space for face-to-face networking with peers during breakout sessions, poster presentations, and social gatherings.\n\n**If networking is a key goal for your team, take time for [KOL mapping](https://livestorm.co/blog/kol-mapping) prior to the congress. This way, you can identify specific attendees to connect with so you get more value for your time.**",{"id":13691,"__typename":833,"image":13692},"d2NNHo6tQW-KcgxDXaqyMA",{"id":13693,"alt":13694,"height":1487,"url":13695,"width":1489},"46915789","Communication in the workplace","https://livestorm.imgix.net/1127/1654879863-people-having-a-conversation-in-an-office-hallway.jpeg",{"id":13697,"__typename":811,"text":13698},"d3UKzxn9R3C8U7yipjBtwQ","### 2. Learning about new treatments\n\nMedical congresses offer invaluable learning opportunities for the [healthcare industry](https://livestorm.co/industries/healthcare). **From scientific sessions to clinical trial presentations, delegates can learn about emerging therapies, new treatment guidelines, and updated best practices.**\n\nIn some cases, session recordings can serve as [continuing medical education (CME) courses](https://livestorm.co/blog/build-deliver-cme-course) or webinars. This makes the content even more valuable and helps it reach a wider virtual audience.\n\n\n### 3. Demonstrating thought leadership\n\nFrom presenting at symposia to participating in scientific sessions, clinicians and companies have plenty of chances to share knowledge and present research during medical congresses. This allows delegates to establish themselves and build their reputations as opinion leaders in their therapeutic areas.\n\n\n### 4. Building pharmaceutical brands\n\nMany medical congresses invite pharma companies and medical device developers to sponsor events. **With sponsorships, you can introduce your brand to delegates and spark curiosity.**\n\nSome events also invite pharma companies and device developers to attend as exhibitors. **As an exhibitor, you can connect directly with stakeholders and [engage HCPs](https://livestorm.co/blog/hcp-engagement) via virtual elements or in person.**\n\n\n### 5. Generating leads for pharma products\n\nAs exhibitors, pharma companies and medical device developers can host booths and distribute information about treatments and products. This creates ample opportunity for medical affairs teams to connect with clinicians and generate leads.\n\nConsider incorporating a medical congress exhibition booth into your [pharma product launch](https://livestorm.co/blog/pharma-product-launch). This way, you can promote emerging treatments and secure early adopters.\n\n\n## How to plan a high-value medical congress\n\nUse this framework to plan a successful in-person, hybrid, or live medical congress.\n\n\n### Prioritize strategic planning\n\nDevelop a [strategic plan for the event](https://livestorm.co/blog/event-marketing-strategies) and define your goals for the congress. As the organizer, you may want to:\n\n\n\n* Become known as the premier event in a certain medical specialty by attracting the largest audience.\n* Establish your congress as the top event for scientific advancement by welcoming top-tier researchers.\n* Turn your congress into an essential networking event by creating space for collaboration and socializing.\n\nSet goals for sponsorships, too. Based on your available resources and financial goals, decide on sponsorship tiers and the number of available spots for each.",{"id":13700,"__typename":833,"image":13701},"EZ3qaUxrQ6WhVg7uND1BAQ",{"id":13702,"alt":13703,"height":1778,"url":13704,"width":2006},"46993073","15 Virtual Conference Best Practices for Marketers to Shake up Your Event","https://livestorm.imgix.net/1127/1655481353-15-virtual-conference-best-practices-for-marketers-to-shake-up-your-event.jpg",{"id":13706,"__typename":811,"text":13707},"DRg14mZOQpK1UdLCU0XlmQ","Then, get clear on the event's audience. Will you focus on inviting delegates from certain subspecialties or global regions? Have you identified specific KOLs or medical science liaisons to invite?\n\nFor many congresses, location is determined ahead of time, either by votes or bids. But if you're planning a primarily in-person congress, you'll also need to decide whether to make the event hybrid. Offering a virtual component can be a great way to make the congress accessible to a much wider audience.\n\n\n### Develop a scientific and educational program\n\nDecide on a theme that reflects a current issue or trend in your therapeutic area. Designate committees to curate the various programs based on these themes.\n\n\n\n* Scientific programs might include symposia, debates, and physician case presentations.\n* Educational programs might include best practice exchanges, practitioner workshops, and courses.\n\nCreate lists of KOLs and HCPs the committees would like to participate, taking care to develop balanced yet engaging programs. Then, reach out and invite each one directly.\n\n\n### Handle the logistics\n\nIf you're planning a physical event to take place in person, you'll need to book a venue that accommodates your target audience. In addition to capacity, look for a venue that has the technology you need (e.g., projectors and sound systems) to make the event successful.\n\nIf you're planning a hybrid or [virtual event](https://livestorm.co/resources/guides/what-is-a-virtual-event), you'll also need a software platform for sessions to be held virtually. For example, Livestorm permits you to stream event content for an exclusive audience or make it available to more viewers by restreaming to channels like YouTube or LinkedIn.",{"id":13709,"__typename":833,"image":13710},"ZdBtgL8lTAGnodKpN33zPg",{"id":13711,"alt":13712,"height":357,"url":13713,"width":359},"48607227","Live Q&As with Livestorm","https://livestorm.imgix.net/1127/1683119047-live-q_a.jpg",{"id":13715,"__typename":811,"text":13716},"MT_BSsSsROmwr47N-rQI6g","Livestorm also has built-in tools for virtual engagement, networking, and screen sharing. Encourage attendees to submit questions for a Q&A session, host networking sessions in virtual breakout rooms, and make it easy for speakers to share their presentations online.\n\n\n### Make an event marketing plan\n\nOnce you've planned the event and confirmed the logistics, you're ready to start your promotions. Create a marketing strategy and decide on the channels you'll use to expand reach and increase attendance.\n\nFor example, you might rely on:\n\n\n\n* [Social media event promotion](https://livestorm.co/blog/social-media-event-promotion), including posts on LinkedIn or Facebook\n* [Video marketing](https://livestorm.co/resources/guides/video-marketing) with teasers featuring guest speakers\n* Email marketing, including newsletters highlighting the congress",{"id":13718,"__typename":913,"youtubeLink":13719},"foA4s2ohT5C2NipFlEMDDw","https://www.youtube.com/embed/XCGvklgtsDM?si=hhF9UB-LghVpLxYZ",{"id":13721,"__typename":811,"text":13722},"SwgmlezGTvyehGSwkioMLw","### Collect event registrations\n\nMake it as easy as possible for attendees to register for the event. Create a registration page where participants can sign up or purchase a ticket and get all the information they need about the congress.\n\nInclude details like:\n\n\n\n* Congress dates and times\n* Guest speakers and sessions\n* Key events and networking sessions\n\nWith Livestorm, you can easily create custom landing pages for your virtual events. Our landing pages automatically include the event date and time, including a countdown. Just add your branding, customize the copy, and start collecting signups.",{"id":13724,"__typename":833,"image":13725},"doLROVPmTd2etsdUfTkMaA",{"id":9749,"alt":9750,"height":7733,"url":9751,"width":7735},{"id":13727,"__typename":811,"text":13728},"H_H3ybyDQeWKRCF9MHNpVg","If you're planning an in-person event, you'll also need to organize badges. Aim for a solution that makes it easy for attendees to introduce themselves and share their contact information with others.\n\n\n### Finalize the program\n\nAt least a day before the congress begins, host a run-through with stakeholders and presenters. Confirm the schedule so everyone knows when they'll go live.\n\nHost a [dry run](https://livestorm.co/blog/webinar-dry-run) with speakers to make sure their presentations look as expected and confirm that they know how to use the technology. Leave time for conversations and questions to set everyone at ease.\n\n\n### Host a postmortem\n\nWhen the congress ends, gather with your event planning team to review the analytics. Check metrics like overall attendance, engagement with specific sessions, and attendee reviews or survey responses.\n\nThen, compare the results with the goals you set before the event. Identify areas where you succeeded and where you could stand to improve. Use these insights to make the next congress even more successful.\n\n\n## Livestorm for virtual medical congresses\n\nTo host an impactful medical congress, you need the right [virtual event software](https://livestorm.co/virtual-event-software). Livestorm makes it easy to:\n\n\n\n* Stream large-scale [live events](https://livestorm.co/use-cases/live-events) to 1,000+ participants\n* Record events and making them available on demand\n* Turn event recordings into CME courses\n* Engage HCPs and KOLs via breakout rooms, Q&A sessions, and live chat\n* Use [Livestorm integrations](https://livestorm.co/integrations) to promote your event and manage follow-ups\n\nCurious how our virtual event software works for your healthcare organization? [Book a demo](https://livestorm.co/enterprise) to see Livestorm in action and learn more about our enterprise and business plans.",{"id":13730,"alt":13731,"height":897,"url":13732,"width":899},"d3H56DRVSlaiLAhXPQ9boA","medical congress","https://livestorm.imgix.net/1127/1738105953-medical-congress.jpg",[],"Learn how to organize a successful medical congress. Discover the biggest perks of participating and how to plan an event that makes an impact.",[13736],{"id":13737,"contentData":13738},"SrjTjGk-S4GQQRhZC9S3iQ",{"@context":1167,"@type":1168,"name":4238,"description":4239,"thumbnailUrl":4240,"uploadDate":4241,"duration":4242,"embedUrl":4215,"interactionCount":13739},"2344","How to Plan a Successful Medical Congress in 2025",{"id":13742,"alternativeVersions":13743,"_locales":13746,"_publishedAt":13747,"_updatedAt":13748,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":13749,"blogPostAuthor":13751,"cluster":13753,"content":13762,"coverImage":36,"coverWithImgix":13806,"bottomContentOffer":166,"date":6073,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":13808,"relatedPillarPage":166,"seoDescription":13809,"sidebarContentCard":166,"structuredData":13810,"subtitle":13809,"title":13889,"slug":13745},"121501925",[13744],{"locale":756,"value":13745},"panel-discussions-guide",[756],"2025-01-29T10:44:15+01:00","2025-01-24T23:40:20+01:00",[13750],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":13752,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":6999,"bottomContentCardCtaTitle":780,"bottomContentCardText":7000,"bottomContentCardTitle":7001,"displayCustomerLogoSection":493,"headerCtaText":7002,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":13754,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":13755,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":7005,"pushTitle":7008,"relatedContentOffer":13756,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7015,"title":7016,"urlForTheCta":66,"withoutContentOffer":493},{"id":6207,"alt":7004,"height":3063,"url":6209,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":5546,"trackName":32,"trackNameFallback":5547,"backgroundImage":13757,"coMarketing":166,"ebook":13758,"image":13759,"resourceType":13760,"shortDescription":5557,"slug":5558,"title":5547},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5550},{"id":5552,"alt":5553,"height":564,"url":5554,"width":551},{"id":1339,"color":394,"cta":800,"icon":13761,"name":554},{"id":410,"name":411},[13763,13766,13768,13771,13774,13781,13784,13789,13792,13796,13799,13803],{"id":13764,"__typename":811,"text":13765},"140311574","Moderating a panel discussion is a great way to engage with challenging ideas and become recognized as a leader in your area of expertise. Yet moderating a discussion and making sure you’re properly prepared isn't always easy.\n\nWhether you’re moderating an in-person, virtual, or hybrid panel discussion, there are a few key steps you’ll need to consider.\n\nWe’ve compiled a list of commonly asked questions and answers on how to moderate a panel discussion that engages and delights your audience—so you can lead your next discussion with confidence.",{"id":13767,"__typename":913,"youtubeLink":7026},"140311579",{"id":13769,"__typename":811,"text":13770},"121501916","## Step one: **Prepare** for the panel discussion \n\nFor a seamless discussion, it’s important to **stress preparation, not rehearsal**. Rehearsing too much can end in a rigid panel session. Or even worse, you end up spouting a monologue without listening and responding to other panelists. Use the following tips to ensure you’re ready for the big event.\n\n\n### How do you prepare for a panel discussion? \n\nTo effectively prepare for a panel discussion, you’ll need to **thoroughly research and fully understand the discussion topic**. You don’t want to leave any room for surprises here, so make sure you’ve familiarized yourself with important literature on the topic, scholarly articles, blog posts, and podcasts. \n\nYou’ll also need to get clear on the type of panel discussion. Will it be a virtual panel discussion, an in-person event, or a hybrid of the two? If it’s in person, will it be in a relaxed or professional setting? Make sure the setting aligns with your topic or industry. \n\nIf you’re doing a live panel discussion, consider brushing up on your [public speaking](https://livestorm.co/blog/public-speaking) skills by filming yourself or enrolling in a public speaking course (e.g., one offered by Toastmasters) to refresh your knowledge and improve your cadence.\n\n\n### How do you choose an impactful topic for your panel? \n\nWhen choosing an impactful topic for your panel discussion, **make sure that it’s highly relevant to the industry**. The topic should have enough buzz around it to compel panelists to participate and maintain a lively discussion throughout. But it shouldn’t be overly controversial or sensitive. \n\nTo find relevant industry-specific topics, look at what’s trending on X or LinkedIn so you know what experts are talking about—and so you don't miss the mark.",{"id":13772,"__typename":811,"text":13773},"121501918","### What is the role of a moderator?\n\nThe role of the panel moderator is to go through the agenda, facilitate the conversation, and make sure everyone has enough time and space to voice their opinion and expertise. A really good moderator knows how to manage time effectively, break the ice, remain neutral, and lead a bigger group of people.\n\nWhile the moderator doesn’t need to be an expert on the discussion topic, in-depth knowledge can help add to a more seamless discourse. They should also be confident and firm and be able to cut panelists off (when necessary), yet remain likable, inviting, and kind.\n\nIn a virtual setting, it’s also common for moderators to take a background role where they collect questions throughout via polls, chats, and questions. They often communicate with the audience via the virtual event’s chat room. \n\n\n### How do you choose the right panelists? \n\nTo select the right panelists for your panel discussion, make sure they're are qualified to speak about the chosen topic and that they’re experienced presenters. Also, be sure to select panelists from varying backgrounds (i.e., universities, ethnicities, degrees, etc.) for a broader, more interesting discussion.\n\nPick anywhere from three to five panelists. This ensures that there aren’t too many voices in the room so you have room to hone in on their individual expertise.\n\n## Step two: **Set up** the panel discussion \n\nThis step is all about smoothing out the more granular details of your event. When should you introduce yourself to the panelists? How do you come up with great questions? And how do you set up the panel space? \n\n\n### When should you introduce the moderator to the panelists? \n\nPlan a short introductory meeting at least a day before the event. This will give you a better understanding of each person's biography, how the panelists communicate, any quirks they may have, and what they respond to most. An earlier introduction leads to a smoother, less awkward panel discussion because you’re not leaving the first meeting for the spotlight.\n\nYou can also prepare short introductions that give you a chance to ask panelists questions about the topic. This can help you better understand their expertise so you know where to direct your questions and to whom.\n\n\n### What makes a good question for a panel discussion? \n\nThere's an art to asking good panel discussion questions. Ideally, they should be open-ended questions that speak to each panelist’s specific background and area of expertise. But it's a good idea to make sure every panelist can contribute to any question to avoid awkward silences.\n\nTake care to space out questions evenly, and avoid favoring a particular panelist. Do your research and use the panelists as a sounding board for industry-specific knowledge and information.",{"id":13775,"__typename":833,"image":13776},"121501919",{"id":13777,"alt":13778,"height":13779,"url":13780,"width":2006},"46506698","Panel discussion being hosted in an auditorium",1440,"https://livestorm.imgix.net/1127/1651776193-product-school-djicd7b_lle-unsplash_11zon.jpg",{"id":13782,"__typename":811,"text":13783},"121501920","### How do you set up the space or room for your panel discussion? \n\n**When setting up your panel discussion, you need to decide if it’s going to be in-person, virtual, or a combination of the two**. For in-person discussions, place the panelists’ chairs next to each other on a stage or platform separate from the audience.\n\nIf it’s in a hybrid setting, make sure the panelists and audience can comfortably see the screen. For [virtual events](https://livestorm.co/resources/guides/what-is-a-virtual-event), choose a neutral background with decent lighting and double-check that your panelists have functioning microphones, headphones, and stable wifi for optimal acoustics and a seamless experience.\n\nWith a browser-based platform like Livestorm, panelists can connect instantly without having to download an app. This makes hosting a panel easy.\n\n\n## Step three: **Moderate** the panel discussion\n\nNow you’re ready to start the panel. Thanks to your preparation and planning, you can be confident that your panel will be a success.\n\n\n### How do you open a panel discussion? \n\nHere's our list of steps to follow as the panel discussion starts:\n\n1. Welcome attendees and introduce yourself and your role as panel moderator.\n2. State your goals for the discussion and the reason why you organized it or why it’s important. For example, it could be the result of an [event partnership](https://livestorm.co/blog/build-event-partnership-agreement). This helps set up the context for the audience and the panelists.\n3. Inform attendees and speakers about the panel discussion procedure and the ground rules.\n4. Introduce the panelists with short, original introductions. Don't let panelists introduce themselves.\n5. Launch into the first question for panelists to answer.\n\n\n### How do you set ground rules for a panel discussion? \n\nTo set ground rules, explain your expectations for the discussion and for each panelist. Clearly state what behavior is encouraged during the panel event and what isn’t. Some examples of panel discussion ground rules include:\n\n* Don’t interrupt another person.\n* Use encouraging language to add to the discussion and build on what others have said; for example, “_yes, and…_” instead of “_no, but…_” \n* Not every panelist needs to or is required to answer every question.\n* Designate a subtle signal to notify panelists when they're running behind or over on time.\n* For virtual events, the moderator should show panelists how to use the event room and where to ask their questions.\n\nThese guidelines can help you avoid uncomfortable situations and awkward body language during your discussion and ensure that everyone’s on the same page regarding appropriate conduct.\n\n\n### What can you do to facilitate the discussion during a panel? \n\nWhen facilitating a panel discussion, make sure that you remain **strictly neutral** and that you don’t add your own opinion to the discussion. Comments such as “interesting,” or “that’s cool,” don’t allow the audience to form their own opinions and takeaways.\n\nInstead, thank the panelists for their contributions, ask clarifying questions as necessary, and then move on to the next question. In a virtual panel discussion, you can also give the audience a chance to interact with the speakers. Use audience questions to:\n\n* Engage participants\n* Learn more about your audience's expertise\n* Quiz audiences\n* Gather feedback\n* Find new content ideas\n\nLivestorm’s [live polls](https://livestorm.co/webinar-glossary/webinar-polls) feature makes it easy to schedule audience polls in advance or periodically, to sample attitudes or opinions towards a certain subject during a presentation.\n\n\n### How do you make a panel discussion fun?\n\nHosting a fun panel discussion means you’ll have to **engage and involve the audience.** If you’re on a virtual or hybrid discussion panel, use our [video engagement platform](https://livestorm.co/) to crowdsource interesting questions from the audience in a live Q&A. Giving the audience a dedicated Q&A slot can help boost your [engagement funnel](https://livestorm.co/blog/engagement-funnel), as you build up your community and answer questions in real time.",{"__typename":2418,"id":13785,"heading":13786,"paragraph":13787,"callToAction":13788},"145116190","Generate more leads ","Host panel discussions and generate qualified leads with Livestorm.",{"id":5581,"slot":311,"slug":5582},{"id":13790,"__typename":811,"text":13791},"121501922","Livestorm's engagement features can also turn your virtual event into a fun and interesting experience for users. Use polls, emoji reactions, live chat, and media and screen sharing to help the audience connect with the panelists. Or choose from apps like digital whiteboards to **engage powerfully with your audience** and elevate their experience.\n\n\n## Step four: **Close** the panel discussion \n\nNow that you’ve successfully moderated your panel discussion and asked all the questions you'd like while keeping the audience engaged, end on a strong note.\n\n\n### How do you close a panel discussion? \n\nTo successfully conclude the panel, follow these steps: \n\n\n\n1. Pose a final question when the panel is almost over, giving panelists a chance to summarize the discussion. \n2. Give each panelist the chance for closing remarks. \n3. Provide a location (virtual, in-person, hybrid) to continue the conversation. Send the replay automatically to your registrants with Livestorm. This way attendees can watch the replay, and those who registered but couldn't attend can catch up on what they missed.\n4. Express gratitude to the panelists and attendees and thank them for their participation. ",{"id":13793,"__typename":2560,"feature":13794},"146163962",{"id":3722,"imageOnlyUsedForWowFeatures":13795,"productAnnouncementBlockTitle":3727,"productAnnouncementBlockText":3728},{"id":3724,"alt":3725,"height":2566,"url":3726,"width":2568},{"id":13797,"__typename":811,"text":13798},"121501924","### How do you come up with a powerful ending to your panel discussion? \n\nTo end your panel event well, make sure you thoughtfully summarize the biggest takeaways from the discussion. If you’re strapped for time, ask the panelists for their own brief summary or key takeaway, and be sure to thank them for their time and input. \n \n**Let your audience know when they can expect your next panel discussion**, and make sure to follow up on social media or over email with a recap of the event — or even include short clips of the discussion to ramp up your [video engagement marketing](https://livestorm.co/blog/video-engagement-marketing-trend). \n\n\n### Should you send a thank you email after a panel discussion?\n\nYou should definitely send your attendees and panelists a thank you email (and post relevant, engaging content from the event on your social media accounts). Go one step further and share how successful the discussion was. \n\nUse Livestorm to share a replay of the event in your email, or make it available on-demand. Use the thank you email as an opportunity to reiterate what the panel discussion was about and how it added value, and to promote any upcoming presentations or conferences.",{"id":13800,"__typename":2560,"feature":13801},"145116177",{"id":3387,"imageOnlyUsedForWowFeatures":13802,"productAnnouncementBlockTitle":3392,"productAnnouncementBlockText":3393},{"id":3389,"alt":3390,"height":2566,"url":3391,"width":2568},{"id":13804,"__typename":811,"text":13805},"145116178","## Track your event’s **success** with Livestorm\n\nWhile there isn’t one [panel discussion definition](https://livestorm.co/blog/panel-discussion) or one correct way to moderate it, there _is_ a way to ensure it went well.\n\nWhether you're a moderating rookie or an experienced event organizer, a platform like Livestorm can help you track and measure audience engagement with powerful end-to-end analytics. With Livestorm, you can also view participants' contact profiles so you can follow up with them after the hybrid or virtual event.\n\nNo matter where you’re hosting it, the benefit of a job well done will be an engaging, lively discussion that’s valuable and engaging to everyone involved. \n\n\n## Frequently asked questions about **moderating a panel discussion**\n\n\n### What is a moderation panel? \n\nA moderation panel is a panel that has a designated moderator to help guide the discussion, direct questions, and keep track of time. It’s the moderator’s job to meet the needs of the audience and the discussion through a panel format. \n\n\n### What does it mean to moderate a panel discussion? \n\nModerating a panel discussion means that you’re in charge of directing questions to panelists and allotting enough time for them to answer your questions. As a moderator, it’s important to stay neutral during the discussion, know when to interject, and be able to guide a group of people. \n\n\n### How to moderate a virtual panel discussion? \n\nTo moderate a virtual panel discussion, make sure you have the right virtual meeting platform, like Livestorm’s end-to-end virtual events platform, to engage the audience with virtual polls, Q&As, and media sharing tools. As the moderator, be sure to remain neutral, allow all the panelists to participate, and keep track of time. \n\n\n### How to end a panel discussion?\n\nTo end a panel discussion, make sure you: \n\n\n\n* End on a meaningful note by posing a final question to your panelists that appropriately summarizes the discussion. \n* Give each panelist the chance for closing remarks. \n* Provide a location (virtual, in-person, hybrid) to continue the conversation. \n* Express gratitude to the panelists and attendees and thank them for their attendance. ",{"id":5189,"alt":13807,"height":1776,"url":5191,"width":1778},"Co-workers participating in panel discussion",[],"Learn how to moderate a panel discussion in four simple steps. Get tips on becoming a more impactful moderator.",[13811,13886],{"id":13812,"contentData":13813},"121502027",{"@context":1143,"@type":1144,"mainEntity":13814},[13815,13818,13822,13826,13830,13834,13838,13842,13846,13850,13854,13858,13862,13866,13870,13874,13878,13882],{"@type":1147,"name":7181,"acceptedAnswer":13816},{"@type":1150,"text":13817},"To effectively prepare for a panel discussion, you’ll need to thoroughly research and understand your discussion topic. You don’t want to leave any room for surprises here, so make sure you’ve familiarized yourself with important literature on the topic, scholarly articles, tweets, blog posts, and podcasts. To effectively prepare for a panel discussion, you’ll need to thoroughly research and understand your discussion topic. You don’t want to leave any room for surprises here, so make sure you’ve familiarized yourself with important literature on the topic, scholarly articles, tweets, blog posts, and podcasts. You’ll also need to select the type of panel discussion: will it be a virtual panel discussion, an in-person event, or a hybrid of the two? If it’s in-person, will it be in a relaxed or professional setting? Make sure the setting aligns with your topic or industry. If you’re doing a live panel discussion, consider brushing up on your public speaking skills by filming yourself or enrolling in a public speaking course to refresh your knowledge (and improve your cadence).",{"@type":1147,"name":13819,"acceptedAnswer":13820},"How do you choose an impactful topic for your panel?",{"@type":1150,"text":13821},"When choosing an impactful topic for your panel discussion, make sure that it’s highly relevant to the industry it pertains to. The topic should have enough buzz around it to compel panelists to participate and maintain a lively discussion throughout, but it shouldn’t be overly controversial or sensitive. To find relevant industry-specific topics, look at what’s trending on Twitter or LinkedIn so you know what experts are talking about and aren’t missing the mark.",{"@type":1147,"name":13823,"acceptedAnswer":13824},"What is the role of a moderator?",{"@type":1150,"text":13825},"The role of the moderator is to direct the flow of the discussion, making sure everyone has enough time and space to voice their opinion and expertise. An effective moderator knows how to keep track of time, break the ice, remain neutral, and lead a bigger group of people. While the moderator doesn’t need to be an expert on the discussion topic, it can help add to a more seamless discourse. They should also be confident and firm and be able to cut panelists off (when necessary), yet remain likable, inviting, and kind. In a virtual setting, it’s also common for moderators to take a background role where they moderate polls, chats, and questions—communicating with the audience via the virtual event’s chat room instead.",{"@type":1147,"name":13827,"acceptedAnswer":13828},"How do you choose the right panelists?",{"@type":1150,"text":13829},"To select the right panelists for your panel discussion, make sure your panelists are qualified to speak about the chosen topic and that they’ve done speaking engagements prior to ensure they’re all great presenters. Also, be sure to select panelists from varying backgrounds (i.e., universities, ethnicities, degrees, etc.) for a broader, more interesting discussion. Pick anywhere from 3-5 panelists to ensure there aren’t too many voices in the room so you have room to hone in on their individual expertise.",{"@type":1147,"name":13831,"acceptedAnswer":13832},"When should you introduce the moderator to your panelists?",{"@type":1150,"text":13833},"The moderator should be introduced to panelists at least a day before the event. It’s important to introduce yourself (assuming you’re the moderator) to get a better understanding of how the panelists communicate, any quirks they may have, and what they respond to most. An earlier introduction leads to a smoother, less awkward panel discussion because you’re not leaving the first meeting for the spotlight. You can also use the introduction to ask your panelists questions about the topic and to better understand their expertise, so you know where to direct your questions and to whom.",{"@type":1147,"name":13835,"acceptedAnswer":13836},"What makes a good question for a panel discussion?",{"@type":1150,"text":13837},"Good panel discussion questions are all open-ended questions and maintain elements of each panelist’s specific background and area of expertise. However, make sure every panelist can contribute to any question as much as possible, so there’s no awkward silence when the panelist it’s directed to doesn’t respond. You’ll also want to ensure questions are spaced out evenly and don’t favor a particular panelist. Do your research and use the panelists as a sounding board for industry-specific knowledge and information.",{"@type":1147,"name":13839,"acceptedAnswer":13840},"How do you set up the space or room for your panel discussion?",{"@type":1150,"text":13841},"When setting up your panel discussion, you need to decide if it’s going to be in-person, virtual, or a combination of the two. For in-person panel discussions, place the panelists’ chairs next to each other on a stage or platform separate from the audience. If it’s in a hybrid setting, make sure the panelists and audience can comfortably see the screen and are audible to everyone attending. For virtual events, choose a neutral background with decent lighting and double-check that your panelists have functioning mics, headphones, and stable wifi for optimal acoustics and a seamless experience. That’s why it's so useful to have a browser-based platform like Livestorm. It lets panelists connect instantly—without having to download anything—making setup super easy.",{"@type":1147,"name":13843,"acceptedAnswer":13844},"How do you open a panel discussion?",{"@type":1150,"text":13845},"When opening your panel discussion, follow these steps: Welcome your attendees and introduce yourself and your role as moderator. State your goals for the discussion and the reason why you organized it or why it’s important. For example, it could be the result of an event partnership. This helps set up the context for the audience and the panelists. Inform the attendees and panelists about the panel discussion procedure and the ground rules (more on that below). Introduce the panelists with short, original introductions — don’t let them introduce themselves. Ask your first question.",{"@type":1147,"name":13847,"acceptedAnswer":13848},"How do you set ground rules for a panel discussion?",{"@type":1150,"text":13849},"To set ground rules for a panel discussion, make sure to explain your expectations for the discussion and for each panelist. Clearly state what behavior is encouraged during the panel discussion, and what behavior isn’t. Some examples of panel discussion ground rules include: Don’t interrupt another person. Use encouraging language to add to the discussion and build on what others have said.",{"@type":1147,"name":13851,"acceptedAnswer":13852},"What can you do to facilitate the discussion during a panel?",{"@type":1150,"text":13853},"When facilitating a panel discussion, make sure that you remain strictly neutral and that you don’t add your own opinion to the discussion.",{"@type":1147,"name":13855,"acceptedAnswer":13856},"How do you make a panel discussion fun?",{"@type":1150,"text":13857},"Hosting a fun panel discussion means you’ll have to engage and involve the audience. If you’re on a virtual or hybrid discussion panel, use our video engagement platform to crowdsource interesting questions from the audience in a live Q&A. This can help boost your engagement funnel, as you build up your community and answer questions in real-time.",{"@type":1147,"name":13859,"acceptedAnswer":13860},"How do you close a panel discussion?",{"@type":1150,"text":13861},"To successfully close a panel discussion, follow these steps: End in a meaningful way by posing a final question to your panelists that appropriately summarizes the discussion. Give each panelist the chance for closing remarks. Provide a location (virtual, in-person, hybrid) to continue the conversation. Send the replay automatically to your registrants with Livestorm. This way attendees can watch the replay, and those who registered but couldn't attend can catch up on what they missed. Express gratitude to the panelists and attendees and thank them for their participation.",{"@type":1147,"name":13863,"acceptedAnswer":13864},"How do you come up with a powerful ending to your panel discussion?",{"@type":1150,"text":13865},"To end your panel discussion on a powerful note, make sure you thoughtfully summarize the biggest takeaways from the discussion. If you’re strapped for time, ask the panelists for their own brief summary or key takeaway, and be sure to thank them for their time and input. Let your audience know when they can expect your next panel discussion, and make sure to follow up on social media or over email with a recap of the event — or even include short clips of the discussion to ramp up your video engagement marketing.",{"@type":1147,"name":13867,"acceptedAnswer":13868},"Should you send a thank you email after a panel discussion?",{"@type":1150,"text":13869},"You should definitely send your attendees and panelists a thank you email (and post relevant, engaging content from the event on your social media accounts). Go one step further and share how successful the discussion was. Use Livestorm to share a replay of the event in your email, or make it available on-demand. Use the thank you email as an opportunity to reiterate what the panel discussion was about and how it added value, and to promote any upcoming events.",{"@type":1147,"name":13871,"acceptedAnswer":13872},"What is a moderation panel?",{"@type":1150,"text":13873},"A moderation panel is a panel that has a designated moderator to help guide the discussion, direct questions, and keep track of time. It’s the moderator’s job to meet the needs of the audience and the discussion through a panel format.",{"@type":1147,"name":13875,"acceptedAnswer":13876},"What does it mean to moderate a panel discussion?",{"@type":1150,"text":13877},"Moderating a panel discussion means that you’re in charge of directing questions to panelists and allotting enough time for them to answer your questions. As a moderator, it’s important to stay neutral during the discussion, know when to interject, and be able to guide a group of people.",{"@type":1147,"name":13879,"acceptedAnswer":13880},"How to moderate a virtual panel discussion?",{"@type":1150,"text":13881},"To moderate a virtual panel discussion, make sure you have the right virtual meeting platform, like Livestorm’s end-to-end virtual events platform, to engage the audience with virtual polls, Q&As, and media sharing tools. As the moderator, be sure to remain neutral, allow all the panelists to participate, and keep track of time.",{"@type":1147,"name":13883,"acceptedAnswer":13884},"How to end a panel discussion?",{"@type":1150,"text":13885},"To end a panel discussion, make sure you: End on a meaningful note by posing a final question to your panelists that appropriately summarizes the discussion. Give each panelist the chance for closing remarks. Provide a location (virtual, in-person, hybrid) to continue the conversation. Express gratitude to the panelists and attendees and thank them for their attendance.",{"id":13887,"contentData":13888},"140311586",{"@context":1167,"@type":1168,"name":7195,"description":7196,"thumbnailUrl":7197,"uploadDate":7198,"duration":7199,"embedUrl":7026,"interactionCount":7200},"How to Moderate a Panel Discussion: Step-by-Step Guide",{"id":13891,"alternativeVersions":13892,"_locales":13895,"_publishedAt":13896,"_updatedAt":13897,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":13898,"blogPostAuthor":13900,"cluster":13902,"content":13911,"coverImage":36,"coverWithImgix":13991,"bottomContentOffer":166,"date":6073,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":13995,"relatedPillarPage":166,"seoDescription":13996,"sidebarContentCard":166,"structuredData":13997,"subtitle":13996,"title":14033,"slug":13894},"146362251",[13893],{"locale":756,"value":13894},"virtual-training",[756],"2025-01-29T14:23:43+01:00","2025-01-24T15:29:18+01:00",[13899],{"id":1301,"name":694,"slug":695},{"id":2076,"avatar":13901,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":13903,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":13904,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":13905,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":13906,"coMarketing":166,"ebook":13907,"image":13908,"resourceType":13909,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":13910,"name":554},{"id":410,"name":411},[13912,13915,13917,13920,13925,13928,13934,13937,13940,13946,13949,13957,13960,13964,13967,13971,13974,13978,13981,13985,13988],{"id":13913,"__typename":811,"text":13914},"146362266","For trainers, the dream is to deliver powerful learning experiences that leave a lasting impression and help trainees reach their full potential. Maybe you already do that with in-person sessions. But have you figured out how to make your virtual training stick?\n\nNavigating the technology and making virtual sessions interactive is enough to overwhelm anyone. So, we’ve used our experience hosting and facilitating hundreds of virtual events to bring you this complete guide to virtual training sessions.\n\n\n## What is **virtual training?**\n\n**Virtual training is a method of delivering educational content remotely.** Trainers use the internet to teach new skills or help trainees brush up on old ones, all from the comfort of their desks, couches, or kitchen tables.\n\n**In the workplace, virtual training is commonly used to upskill employees.** Customer success teams also use it to educate new customers as part of their onboarding process or customer success strategy. Whether you’re responsible for training employees or supporting customers you can host virtual training using [online meeting tools](https://livestorm.co/blog/online-meeting-tools) like Livestorm or Zoom.\n\n\n### **What are the main types of virtual training?**\n\nVirtual training can take many forms, but there are two main types: self-paced learning and virtual instructor-led training (VILT).\n\n\n\n1. **Self-paced learning** encourages trainees to manage their own schedules and learn without much supervision. It can involve resources like massive online open courses (MOOCs), videos, reading materials, quizzes, or pre-recorded webinars. If your trainees will be self-paced, consider using a learning management system (LMS) to host your training materials.\n2. **Virtual instructor-led training** involves more supervision and face-to-face learning. Learners are often required to attend pre-planned, live sessions and meet a training schedule. If you plan on hosting live webinars, workshops, or coaching sessions, you could set up a virtual classroom using a video conferencing platform like Livestorm.\n\n### **What are some use cases for virtual training?**\n\nCompanies across industries use live virtual sessions to educate both customers and employees. Some of the most popular use cases include:\n\n* **Employee onboarding, training and development**: Use online training to onboard new employees and train new hires on their role in the company. This type of webinar training is an efficient way to centralize and teach everything a new hire should know about the departments, processes, and procedures your company uses. Successful programs can also boost skill development, increase employee engagement, and boost employee retention.\n* **Customer onboarding and product training**: Educate potential customers about your product or show new customers how to use it in different scenarios. With online training, you can help customers get more value from their purchase, increasing customer satisfaction and reducing churn.\n\n",{"id":13916,"__typename":913,"youtubeLink":11450},"OAqewsMXQNiANmIcdxmwnw",{"id":13918,"__typename":811,"text":13919},"HPTGr1VqS7WOxFP9b2mhxA","## Is **virtual training** effective?\n\nVirtual training can be as effective as in-person training when it aligns with the needs and limitations of your employees and your organization. Consider the following pros and cons.",{"__typename":2418,"id":13921,"heading":13922,"paragraph":13923,"callToAction":13924},"146474469","Create in-depth virtual onboarding and training","Improve customer and employee satisfaction with virtual meetings and live or on-demand webinars.",{"id":64,"slot":65,"slug":66},{"id":13926,"__typename":811,"text":13927},"146474470","### **Advantages of virtual training**\n\nTraining employees is crucial for any company that wants high-performing, engaged staff. Similarly, customer success teams need to show new customers the incredible value their product can provide. Here's why virtual training is the future:\n\n* **Flexibility**. Your employees can attend training from anywhere, without the need to commute or spend time away from the office. They can easily fit [virtual learning](https://livestorm.co/blog/what-is-virtual-learning) into their schedules in different time zones alongside other meetings and responsibilities.\n* **Pre-recorded training materials.** Platforms like Livestorm make it super easy to record your training sessions, which can then be repurposed, rewatched, and even used as gated content to generate leads on your website.\n* **Cost-effectiveness.** In-person training comes with all kinds of expenses, like venue hire, travel, accommodation, and refreshments. Meanwhile, virtual training doesn't require any of these expenses. It can cost next to nothing when you use the video conferencing platform your workplace already uses for internal communications.\n* **Scalability.** Virtual training software is designed to easily hold large numbers of learners. With these platforms, you can reach more people no matter where they are geographically and develop a scalable solution without hiring a bigger venue or needing extra staff.\n* **Variety.** Stale presentations are a thing of the past. With tools like [Slido](https://livestorm.co/integrations/slido) and [Mural](https://livestorm.co/integrations/mural), your virtual training programs become a lot more interesting and interactive. Plus you can try various teaching formats, including self-paced online courses, shadowing sessions, webinars, and 1:1 coaching.",{"id":13929,"__typename":833,"image":13930},"146362274",{"id":13931,"alt":13932,"height":3402,"url":13933,"width":899},"48434615","A team using brower-based Livestorm software for virtual training","https://livestorm.imgix.net/1127/1664197930-browser-based-blog-2022.png",{"id":13935,"__typename":811,"text":13936},"C9M5hThZTp-n1XGTDNnIVg","### **Disadvantages of virtual training**\n\nIf you're new to virtual training, you might wonder how you're going to keep your trainees focused from a distance. Here are a few key challenges you could face, along with ideas to address them:\n\n* **Technical difficulties.** Poor internet connectivity, software compatibility, and audio or video quality can turn a session into a negative training experience. To cope with this, use a browser-based platform like Livestorm and do regular tech checks with moderators.\n* **Lack of interaction**. Virtual training can be less interactive than in-person training, making it difficult for employees to retain what they learned. But with [online training platforms](https://livestorm.co/blog/online-teaching-tools-platform) like Livestorm, you can use interactive features like digital whiteboards and Q&A sessions to encourage participation.\n* **Distracting environments**. Children, pets, household chores, or co-working distractions can easily disrupt a virtual training environment. Remind participants how to best manage distractions, such as putting their devices on “Do not disturb” during live sessions.\n* **Lack of accountability**. If your training is asynchronous (meaning: happening in the learner’s own time, without a live element), it can be challenging to ensure that trainees meet their learning objectives within the timeframe. Set clear expectations and provide regular check-ins to ensure employees are making progress and meeting the training goals.",{"id":13938,"__typename":811,"text":13939},"146474499","## Who needs **virtual training?**\n\nVirtually every organization needs a virtual training solution. Here are some types of organizations that are likely to benefit the most:\n\n\n* **Hybrid working organizations**. For businesses with a mix of remote and in-office employees, [hybrid learning](https://livestorm.co/blog/hybrid-learning) gives equal access to training and opportunities for all employees, regardless of whether they work remotely.\n* **Flexi-working organizations**. Companies that offer telecommuting or flexible hours may find virtual training a convenient option for employees who choose their own schedules.\n* **Remote working organizations**. Companies with a fully remote workforce may not have the opportunity to meet in person. Virtual training makes it easier to complete [remote employee onboarding](https://livestorm.co/blog/remote-onboarding) and learn new skills or areas of the business despite their physical distance.\n\n\n## **How to prepare your virtual classroom** for engaging training sessions\n\nYou can maximize the potential of virtual training by ensuring technical readiness, creating interactive materials, and fostering an inclusive environment in your virtual classroom. Here's how to conduct virtual training sessions for employees or customers:\n\n* Decide on a virtual format\n* Know your audience\n* Choose an e-learning platform\n* Get a good camera and microphone\n* Create a knowledge base of course materials\n* Set learning objectives\n* Plan your content\n* Make time for practice sessions\n* Assess trainees in real-time\n* Check your analytics\n\n### **Decide on a virtual format**\n\n**You can mix synchronous and asynchronous activities or focus solely on one type of delivery.** For example, if your content is more suited to VILT, you can incorporate synchronous video sessions like webinars or virtual classrooms. Otherwise, you could focus on curating a knowledge base of self-paced online courses and on-demand webinars for trainees to try in their own time.\n\n**Pro tip:** Even if you choose to let trainees learn at their own pace, we recommend including some form of face-to-face learning, even if it’s just 1:1 check-ins or regular coaching sessions. This will motivate them and make them feel more supported as they learn.\n\n### **Know your audience**\n\nNext, identify who should attend the session. For example, you can [host webinars](https://livestorm.co/blog/host-webinar) to train employees or you can allow access to anyone inside or outside your organization.\n\nOnce you know who you want to invite, map out your training content to fit the audience. If it’s aimed at people inside the organization, you can use more specific language and go into subjects that the participants are familiar with.\n\nIf the webinar training is for a general audience, structure the content and the language in way that's easy for everyone to understand.\n\n\n### **Choose an e-learning platform**\n\nThese learning platforms help learners to access content and communicate with their trainers and peers. Consider the following when choosing a platform for virtual training:\n\n\n\n* Compatibility with your existing technology\n* User-friendliness and ease of navigation\n* Customization options and flexibility\n* Analytics and reporting capabilities\n* Integration with other tools and platforms\n* Cost and scalability\n\nAn LMS like Blackboard Learn supports a self-paced learning process through course creation, assessments, tracking, and reporting. But all effective training requires face-to-face interaction. \n\n**Just as in-person training relies on tech like a projector or a microphone, virtual training relies on apps to keep things engaging.** Here are the ones you can’t miss:\n\n* **Livestorm:** A video engagement platform like Livestorm does all of the above while facilitating live video training sessions. Livestorm can also double as an [online onboarding platform](https://livestorm.co/use-cases/webinar-employee-onboarding) because it’s ideal for hosting everything from 1:1s and shadowing sessions to larger webinars.\n* **Miro:** This is an interactive virtual whiteboard for remote teams. Use it to boost team collaboration during your training. If you’re using Livestorm, you can share the whiteboard and get attendees writing on it without switching apps.\n* **Notion:** Use this note-taking app to create a knowledge base linked to training materials, resources, and a small blurb explaining each file. If you’re using Livestorm, use the CTA button to redirect attendees to the Notion page at the end of the training session.\n* **Visme:** This presentation creator lets you design different types of visual assets to share with your audience. Integrate it with Livestorm so you can manage your presentation and switch slides without switching tabs.\n* **Interprefy:** Use this tool to do real-time translations and interpretations of your training to people who speak different tongues. That way, anyone can join the training despite language barriers. [Interprefy](https://livestorm.co/integrations/interprefy) integrates with Livestorm in a few clicks.",{"id":13941,"__typename":833,"image":13942},"UkPWkltDTXC6acjAKa3TQg",{"id":13943,"alt":13944,"height":357,"url":13945,"width":359},"49614819","customer training session with Livestorm","https://livestorm.imgix.net/1127/1683118882-customer-training.jpg",{"id":13947,"__typename":811,"text":13948},"IZ5EOML7Tz-CeLoukrBoyA","### **Get a good camera and microphone**\n\nIf you manage trainings without the right equipment, your audio and video quality will suffer. If attendees can’t see you or listen to you properly, they’re likely to leave the (virtual) room.\n\nUse a [good microphone](https://livestorm.co/blog/best-microphones-video-conferencing) and a [high-resolution webcam](https://livestorm.co/blog/top-6-video-conferencing-cameras) in a well-lit, quiet room for a more focused and professional experience. These small changes can significantly improve the quality of your customer and corporate training sessions.",{"id":13950,"__typename":833,"image":13951},"H9o3KvqIT4mEWY79gylgbQ",{"id":13952,"alt":13953,"height":13954,"url":13955,"width":13956},"49085291","Woman on Livestorm virtual training experiencing trouble with her audio and video because she is on a non-compatible browser",1698,"https://livestorm.imgix.net/1127/1674494816-livestorm-virtual-training-platform-browser-compatibility-alert.jpg",2996,{"id":13958,"__typename":811,"text":13959},"146362275","### **Create a knowledge base of course materials**\n\nA knowledge base is like a virtual library for learners to access and reference bits of information. This can include presentations, handouts, videos, quizzes, and other resources. It can also keep your training materials organized and up to date on a central platform. Consider using a platform that allows easy sharing and collaboration, like a shared drive or an LMS.\n\n**Pro tip**: With Livestorm, you can automatically record virtual training sessions and convert them into replayable webinars to keep in your knowledge base.\n\n\n### **Set learning objectives**\n\nThe learning objectives you set should be specific, achievable, and relevant to your organization's overall goals. To get started, ask yourself questions like:\n\n\n* What do you want your learners to know or be able to do after the training?\n* How will you measure their progress and success?\n* How will the training support the overall goals of the organization?\n\n**It's good practice to share the objectives with learners before the training starts and to review them at the end of the training to assess the progress.** You can also use Q&A or live poll functionality to ask learners what their personal objectives are for the session and provide targeted support. \n\n\n### **Plan your content**\n\nYou need to set a clear agenda, assign roles and responsibilities for the session, and pre-record any videos or demos you plan to use during the training. Start by identifying the topics you want to cover and how you will deliver them. Then, decide on the structure of the training. Will you divide it into modules, lessons, or something else? \n\nNext, decide if you’ll use videos, presentations, quizzes, or a combination of things. Make your content visually appealing, interactive, and easy to follow using a tool like [Visme](https://livestorm.co/integrations/plugin-visme) (which integrates with Livestorm).\n\nBut don't stop there. Make sure your content is up to date and keep adding relevant resources to meet the changing needs of your learners.\n\n### **Make time for practice sessions**\n\nNo matter which training format you use, facilitating these sessions can be stressful. What if someone asks you something you don’t know? Or you lose your train of thought? You can’t predict everything that will happen in a training session, but you can practice your answers to frequently asked questions.\n\nWrite notes but use them as a guide only. Avoid memorizing them word by word or else your presentation could become a little stiff and boring. Use visual and audio media like an embedded video or some infographics to break up your presentation and give your speaking voice a rest.\n\n\n### **Assess trainees in real-time**\n\nVirtual corporate training and customer onboarding sessions are incomplete without assessments. **Use quizzes and polls to check for understanding, gauge engagement, and provide immediate feedback.**\n\nFor example, you could use a quiz at the end of a module before moving on to the next topic. Or, you could use a poll during a live session to check your trainees’ understanding of the topic and tailor your content to suit them.\n\n\n### **Check your analytics**\n\nAnalyzing your online training engagement score is almost as important as planning the events themselves. Only by reviewing your virtual meeting metrics will you be able to plan for improvement.\n\nIf you’re using Livestorm, you get access to an analytics dashboard with [video engagement metrics](https://livestorm.co/blog/video-engagement-metrics) like:\n\n* Which users are most engaged (based on polls, questions, and chat activity)\n* Retention rate and time in session\n* Names, contact information, and country\n* Replay views\n* CTA button clicks\n\nIf you’re not using Livestorm, but want to calculate your engagement rate, use this [Video Engagement Score™ (VES) calculator](https://video-engagement.org/score-calculator). You’ll need to input information from your last session. Have at hand:\n\n* Number of attendees and registrants\n* Session duration and average time in session\n* Chat and polls interaction numbers",{"id":13961,"__typename":2560,"feature":13962},"146474500",{"id":2562,"imageOnlyUsedForWowFeatures":13963,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":13965,"__typename":811,"text":13966},"ZWKIk96pSiiGFARsEfWIGQ","## 7 Tips for more **engaging virtual training**\n\nNow that you've prepared your training materials, the delivery format, and the e-learning platform, **it's time to make your virtual training approach as engaging as a Netflix marathon**.\n\nHere’s how: \n\n\n\n1. Establish ground rules\n2. Use fun ice breakers\n3. Create an interactive learning environment\n4. Make everything easy to access\n5. Host small groups in breakout rooms\n6. Use a whiteboard for illustrations\n7. Set up Think-Pair-Share (TPS) activities\n\n\n### **1. Establish ground rules**\n\nWithout in-person cues of a traditional classroom, virtual training can get derailed. You need to establish some ground rules to keep everyone focused and on task.\n\nHere are a few examples of rules you can set to keep things running smoothly:\n\n\n\n* **No multitasking during training sessions.** We know it's tempting, but resist the urge to check your email or do your grocery shopping.\n* **No talking over the speaker**. It's like talking over a movie, it's just rude.\n* **Avoid background noise**. Got pets, children, or extra crunchy snacks? Put yourself on mute.\n* **Keep your camera on**. Being visible will help you stay engaged and accountable. \n\n\n### **2. Use fun ice breakers**\n\nIce breakers help set the tone for an enjoyable and interactive session and encourage team-building. It helps break down barriers and get your team comfortable with each other, so don't be afraid to experiment with your ideas!\n\nHere are some examples of fun [ice breaker activities](https://livestorm.co/ice-breaker): \n\n\n\n* **Virtual bingo.** Create a bingo board with training-related terms and have participants mark them off as they hear them during the training session.\n* **Virtual coffee break.** A casual way to take a mid-session break, where everyone can have a virtual coffee together and chat informally.\n* **Virtual speed networking.** Give participants a set amount of time to introduce themselves, their roles, and their interests to see if they can form new connections outside their immediate team.\n* **Virtual team building exercises**. Encourage collaboration through virtual escape rooms or online multiplayer games.\n* **Virtual show-and-tell**. Allow each participant to share something interesting and encourage others to ask questions and engage in conversation.\n\n\n### **3. Create an interactive learning environment**\n\n**Polls and quizzes can be used as a pre-training assessment or a post-training evaluation to gauge the retention of information.** With Livestorm’s built-in live chat, polls, and Q&A functionality, you can encourage participation and generate discussions among learners. \n\nYou can even upvote questions, so the most important ones are answered first. These interactive elements can add an element of fun and engagement to your virtual training sessions, making them memorable for your employees.",{"id":13968,"__typename":833,"image":13969},"146362276",{"id":7623,"alt":13970,"height":3402,"url":7625,"width":899},"Livestorm’s poll feature being used for interactive learning environments",{"id":13972,"__typename":811,"text":13973},"146362277","### **4. Make everything easy to access**\n\nWhen employees can easily access training materials and live sessions, they're more likely to stay engaged. Create a centralized location like a shared drive or online platform, including clear instructions and troubleshooting resources to help employees navigate any technical difficulties they may encounter.\n\n**Pro tip**: With Livestorm’s [Handouts plugin](https://livestorm.co/integrations/handouts), you can share downloadable PDFs, presentations, and images while your session is ongoing.\n\n\n### **5. Host small groups in breakout rooms**\n\nBreakout rooms help divide larger teams into smaller, more manageable groups to share their thoughts, ideas, and questions in a more comfortable setting. If you’re using Livestorm, you can create unlimited breakout rooms, automatically assign attendees and add up to 16 speakers in each room. **Provide clear instructions for learners to join, navigate the rooms, and ensure that the moderators are prepared to facilitate effective discussions.**\n\n\n### **6. Use whiteboards for illustrations**\n\nWhiteboards can help illustrate technical or complex information and simulate the experience of an in-person training session. Use the [Miro whiteboard](https://livestorm.co/integrations/miro) in your Livestorm meeting room to take notes, create mind maps and add annotations. **You can also export the digital whiteboard and use it as a resource for employees to refer back to after the session.**\n",{"id":13975,"__typename":833,"image":13976},"146362278",{"id":3400,"alt":13977,"height":3402,"url":3403,"width":899},"Facilitator hosting a Livestorm session using the Miro virtual whiteboard feature",{"id":13979,"__typename":811,"text":13980},"146362279","### **7. Set up think-pair-share (TPS) activities**\n\nThink-Pair-Share (TPS) is an active learning strategy that encourages students to think critically about a given topic or question. The process usually involves three steps:\n\n\n\n* **Think**: Learners are given a question or topic to ponder for a short period.\n* **Pair**: They are then grouped with a partner or in breakout rooms and share their thoughts.\n* **Share**: Learners switch back to the main session and share their insights with the group.\n\nThis approach encourages collaborative learning, critical thinking, and problem-solving. \n\nAnalytics from virtual trainings can also offer valuable insights into the group’s understanding of the material. Livestorm tracks analytics like the number of attendees, messages/questions/polls, number of sessions, and average duration to measure effectiveness and tailor courses as needed.",{"id":13982,"__typename":833,"image":13983},"146362281",{"id":5118,"alt":13984,"height":3402,"url":5120,"width":899},"Livestorm online courses advanced analytics",{"id":13986,"__typename":811,"text":13987},"VJXKMYmwQMyuPcSlj3HGOA","## **Top 4 skills** virtual trainers need to have\n\nThe trainer plays a huge role in the quality of each session. This person needs to be charismatic and knowledgeable, but also:\n\n1. Be an active listener\n2. Understand the technology\n3. Be an engaging public speaker\n4. Take feedback like a champ\n\n### 1. Be an active listener\n\nFacilitators need to be able to listen to understand their trainees. Get rid of the predetermined response that you have in your mind when someone asks you something. Instead, listen to their question carefully and check your understanding of what they asked before you give your answer.\n\n### 2. Understand the technology\n\nIt’s really common to see trainers spend a lot of time trying to figure out how to share their screens or get their microphones to work. Test the platform, tools, and devices a few times before the training to avoid technical issues.\n\n### 3. Be an engaging public speaker\n\nUse personal stories to connect with attendees. Pick the ones that are both topic-related and entertaining. To get full investment from your audience, include the stories that make you look vulnerable and avoid the ones where you sound perfect. Use it as an opportunity to explain what you’ve learned since then.\n\n### 4. Take feedback like a champ\n\nAlways ask for feedback and make it as easy as possible for learners to respond. Ask them to fill out a survey at the end of the training and reach out directly to individual attendees and ask for actionable feedback.\n\n**Pro tip:** Record the session and watch it afterward to judge your performance. Livestorm can record automatically, so you can evaluate your own performance or repurpose the session as an on-demand training resource.",{"id":13989,"__typename":811,"text":13990},"146362282","## **It's time to pitch virtual training** to your leadership team\n\nVirtual training is an effective way to educate employees and customers, reduce employee and customer churn, and improve your remote onboarding process. But it requires careful planning to make your learning environment engaging and ensure employees and customers get the full benefits of virtual training.\n\n**You must set clear expectations, provide regular check-ins, and use your video conferencing platform’s interactive functionalities like polls, breakout rooms, and Q&A sessions to encourage participation.**\n\nTo get started, [sign up for a free trial of Livestorm](https://app.livestorm.co/#/signup). Use our platform for synchronous or asynchronous training and take advantage of our calendar integrations to create recurring meetings, send email invitations, and block time in your trainees’ calendars.\n\n\n## **Frequently asked questions** about virtual training\n\n\n### **How do you make a virtual training session?**\n\nYou can make a virtual training session by following these steps:\n\n\n\n* Set learning objectives for the session\n* Create a knowledge base of course materials\n* Plan your content, assign roles and responsibilities\n* Pre-record any videos or demos you plan to use during the training\n* Assess trainees in real-time with quizzes and polls\n* Follow up after the session to measure its effectiveness.\n\n\n### **What’s the difference between online training and virtual training?**\n\nOnline training and virtual training synonymously refer to asynchronous learning like self-paced self-paced e-learning courses, webinars, or video tutorials. And synchronous learning is conducted live through virtual platforms like Livestorm, Zoom, or Microsoft Teams.\n\n\n### **What is the best virtual training platform?**\n\nThe best virtual training platform has features like video conferencing, live chat, screen sharing, polls & quizzes, file sharing, whiteboard collaboration, and analytics. For example, Livestorm offers all these features and integrates with widely used tools, including Slack, HubSpot, Google Calendar, and Salesforce. Livestorm also provides a free plan, so you can try it out before committing to it. \n\n\n### **What is the most common type of virtual training?**\n\nThe most common type of virtual training is virtual instructor-led training (VILT). It’s often delivered online, in real-time through a video conferencing platform such as Livestorm, Zoom, WebEx, or Microsoft Teams.",{"id":13992,"alt":13993,"height":1776,"url":13994,"width":1778},"49146608","Virtual Training Explained: Your Step-by-Step Guide to Running Engaging Sessions","https://livestorm.imgix.net/1127/1675795672-virtual-training-explained.jpg",[],"Transform your virtual training sessions with interactive, engaging classes to motivate employees and customers and elevate their skills.",[13998,14029],{"id":13999,"contentData":14000},"146362293",{"@context":1143,"@type":1144,"mainEntity":14001},[14002,14005,14009,14013,14017,14021,14025],{"@type":1147,"name":7667,"acceptedAnswer":14003},{"@type":1150,"text":14004},"Virtual training is a method of delivering educational content remotely. Using the internet, it supports trainees to learn new skills or brush up on old ones, all from the comfort of their desks, couches, or kitchen tables. In the workplace, virtual training is commonly used to upskill employees. Customer success teams also use it to educate new customers as part of their onboarding process or customer success strategy. Whether you’re responsible for training employees or supporting customers to use your products, you can host virtual training using online meeting tools, like Livestorm or Zoom.",{"@type":1147,"name":14006,"acceptedAnswer":14007},"What types of virtual training are there?",{"@type":1150,"text":14008},"Virtual training can take many forms, but there are two main types: self-paced learning and virtual instructor-led training (VILT). Self-paced learning encourages the trainee to manage their own schedules and learn without much supervision. It can involve various resources like massive online open courses (MOOCs), videos, reading materials, quizzes, or pre-recorded webinars. If your trainees will be self-paced, consider using a learning management system (LMS) to host your training materials. Virtual instructor-led training involves more supervision and face-to-face learning. Learners are often required to attend pre-planned, live sessions and meet a training schedule. If you plan on hosting live webinars, workshops, or coaching sessions, you could set up a virtual classroom using a video conferencing platform like Livestorm.",{"@type":1147,"name":14010,"acceptedAnswer":14011},"Who needs virtual training?",{"@type":1150,"text":14012},"Every organization needs virtual training. Taking your remote employee onboarding and training sessions online helps trainees fit them into busy schedules and access training materials anytime. Here are some organizations that may benefit from virtual training: Hybrid working organizations. For businesses with a mix of remote and in-office employees, hybrid learning gives equal access to training and opportunities for all employees, regardless of whether they work remotely. Flexi-working organizations. Companies that offer telecommuting or flexible hours may find virtual training a convenient option for employees who choose their own schedules. Remote working organizations. Companies with a fully remote workforce, where employees work from different locations and may not have the opportunity to meet in person. Virtual training allows these employees to receive training together despite their physical distance.",{"@type":1147,"name":14014,"acceptedAnswer":14015},"How do you make a virtual training session?",{"@type":1150,"text":14016},"You can make a virtual training session by following these steps: Set learning objectives for the session Create a knowledge base of course materials Plan your content, assign roles and responsibilities Pre-record any videos or demos you plan to use during the training Assess trainees in real-time with quizzes and polls Follow up after the session to measure its effectiveness.",{"@type":1147,"name":14018,"acceptedAnswer":14019},"What’s the difference between online training and virtual training?",{"@type":1150,"text":14020},"Online training and virtual training synonymously refer to asynchronous learning like self-paced self-paced e-learning courses, webinars, or video tutorials. And synchronous learning is conducted live through virtual platforms like Livestorm, Zoom, or Microsoft Teams.",{"@type":1147,"name":14022,"acceptedAnswer":14023},"What is the best virtual training platform?",{"@type":1150,"text":14024},"The best virtual training platform has features like video conferencing, live chat, screen sharing, polls & quizzes, file sharing, whiteboard collaboration, and analytics. For example, Livestorm offers all these features and integrates with widely used tools, including Slack, HubSpot, Google Calendar, and Salesforce. Livestorm also provides a free plan, so you can try it out before committing to it.",{"@type":1147,"name":14026,"acceptedAnswer":14027},"What is the most common type of virtual training?",{"@type":1150,"text":14028},"The most common type of virtual training is virtual instructor-led training (VILT). It’s often delivered online, in real-time through a video conferencing platform such as Livestorm, Zoom, WebEx, or Microsoft Teams.",{"id":14030,"contentData":14031},"XuB9O94SRT-0hMzZbQJsHA",{"@context":1167,"@type":1168,"name":11718,"description":11719,"thumbnailUrl":11720,"uploadDate":11721,"duration":11722,"embedUrl":11450,"interactionCount":14032},"1102","Virtual Training Explained: Complete Guide to Engaging Sessions",{"id":14035,"alternativeVersions":14036,"_locales":14039,"_publishedAt":14040,"_updatedAt":14041,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":14042,"blogPostAuthor":14044,"cluster":14046,"content":14055,"coverImage":36,"coverWithImgix":14180,"bottomContentOffer":166,"date":6073,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":14184,"relatedPillarPage":166,"seoDescription":14185,"sidebarContentCard":166,"structuredData":14186,"subtitle":14185,"title":14241,"slug":14038},"FGDa3Gy9TeCwmZ9JQ9pONg",[14037],{"locale":756,"value":14038},"b2b-webinar-ideas",[756],"2025-01-29T14:23:57+01:00","2025-01-22T20:29:35+01:00",[14043],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":14045,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":4861,"bottomContentCardCtaTitle":780,"bottomContentCardText":4862,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":14047,"relatedPillarPage":14053,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":4880,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":14048,"coMarketing":493,"ebook":14049,"image":14050,"resourceType":14051,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":14052,"name":554},{"id":410,"name":411},{"id":4870,"backgroundImage":14054,"shortDescription":4877,"shortTitle":4878,"slug":4879},{"id":4872,"alt":4873,"height":4874,"url":4875,"width":4876},[14056,14059,14062,14065,14068,14071,14074,14077,14084,14087,14094,14097,14104,14107,14110,14113,14116,14119,14127,14130,14133,14136,14139,14142,14145,14148,14154,14157,14160,14163,14166,14174,14177],{"id":14057,"__typename":811,"text":14058},"Lu1WZi76QoKRmE7r5GjRYw","Webinars can be powerful marketing assets for B2B companies. From improving brand awareness to generating leads to educating customers, they're helpful throughout the marketing funnel.\n\nTo host a successful webinar, you need the right topic and angle. Customize these B2B webinar ideas for your business so you can connect with your target audience at every stage of the customer journey.\n\n\n## How to select a good topic for webinars\n\n**Over [90% of B2B professionals](https://www.searchenginejournal.com/91-of-b2b-professionals-say-webinars-are-their-preferred-type-of-content/309905/) prefer webinars to other educational content formats.** But not just any topic will work for your target audience. Here are some factors to consider as you choose the ideal webinar topic.\n\n\n### Decide on objectives\n\n**Before you begin planning, clarify what you want the [webinar](https://livestorm.co/resources/guides/what-is-a-webinar) experience to achieve.** This way, you'll get a better idea of the best approach to use for your virtual event.\n\nFor example, you may want to:\n\n\n\n* Improve brand awareness and spark interest in your business\n* Turn engaged prospects into leads you can hand off to your sales team\n* Reward current customers for their loyalty and offer exclusive resources\n\n\n### Target your ideal customer\n\nNot every topic or format will work for your audience. **To ensure your event resonates with webinar attendees, tailor the topic to your [ideal customer profile](https://livestorm.co/blog/ideal-customer-profile)** (ICP).\n\nConsider your target customer's:\n\n\n\n* Industry\n* Pain points\n* Goals\n* Tech stack\n\n\n### Factor in the customer journey\n\nNext, think about where your target audience is in their customer journey.\n\nFor example, suppose they're problem-aware. In this case, you'll likely want to use [demand generation tactics](https://livestorm.co/blog/demand-generation-tactics) to put your business on their radar and tell them about the problems you solve.",{"id":14060,"__typename":833,"image":14061},"Lp3LSihUR1eX66YRGW7FRg",{"id":8001,"alt":8002,"height":8003,"url":8004,"width":8005},{"id":14063,"__typename":811,"text":14064},"c6zjH4y8TceLzTAgVrl3-A","If they're product-aware, then they already know about your brand. In this case, you'll probably want to focus on [lead generation](https://livestorm.co/blog/b2b-lead-generation-best-practices) and guide prospects to the next step in the decision-making process.\n\n\n### Consider industry trends and hot topics\n\nYou can certainly put your company's spin on evergreen topics. But **you may have an easier time capturing your audience's attention and boosting registration if you develop webinars on current industry trends**.\n\nTo find relevant hot topics, listen to your customers. Check with your marketing team to learn what followers are talking about on social media. Ask your sales team about concerns prospects have been raising.\n\n\n## 13 B2B webinar ideas for prospects and customers\n\nUse these ideas to plan your webinar strategy. Keep our B2B [webinar best practices](https://livestorm.co/blog/webinar-best-practices) in mind to make your online events as successful as possible.\n\n\n### 1. Product demos to showcase your solution\n\nDo you want to help engaged prospects make an informed decision about your B2B product or service? **[Product demos](https://livestorm.co/use-cases/product-demo-webinar-software) are ideal for walking leads through how your solution works and showcasing key features.**\n\nIn this [UserEvidence product demo webinar](https://www.youtube.com/watch?v=thVm1yQ5uz4), the company partners with Ignition to show prospects how the two software platforms work to simplify and amplify product launches.",{"id":14066,"__typename":913,"youtubeLink":14067},"MVcO-8bLQZSiZ5Al74Dh2A","https://www.youtube.com/embed/thVm1yQ5uz4",{"id":14069,"__typename":811,"text":14070},"TeGlS5DySt6dOlp4ukIr_A","When you host live demos, you can field questions, host Q&A sessions, and tailor the content to your webinar audience. With Livestorm, you can interact directly with attendees via chat throughout the webinar.\n\nCurious how to turn your sales demos into a creative webinar idea? [Watch our webinar](https://app.livestorm.co/livestorm/how-livestorm-uses-livestorm-sales-product-demos) to see how our sales team uses Livestorm to host engaging demos.\n\n\n### 2. Panel discussions with thought leaders\n\nWhen you want to connect with new prospects, panel discussions are a great idea. **With a [panel discussion](https://livestorm.co/blog/panel-discussion), you can invite thought leaders to share data and thoughts on industry trends and hot topics.** This type of B2B marketing webinar features multiple guest speakers who share valuable insights from a variety of perspectives.\n\nThis [Livestorm panel discussion](https://app.livestorm.co/livestorm/panel-discussion-2023-marketing-priorities-and-trends) features a conversation between three marketers about budget cuts, [B2B marketing strategies](https://livestorm.co/blog/b2b-marketing-strategies) that work now, and predictions for the near future.",{"id":14072,"__typename":833,"image":14073},"fGx0eDt3R8erAaJEqtUNPA",{"id":5020,"alt":5021,"height":5022,"url":5023,"width":838},{"id":14075,"__typename":811,"text":14076},"GZzkmFTcRE2JFn2J6wnWVw","It also leverages Livestorm's audience engagement features. With [live Q&As](https://livestorm.co/use-cases/live-qas) and polls, you can [make webinars more interactive](https://livestorm.co/blog/how-to-make-webinars-more-interactive), which retains viewers longer and keeps the audience engaged with the topic.\n\n\n### 3. Roundtable events with industry influencers\n\nWhile panel discussions tend to be more formal, [roundtable events](https://livestorm.co/blog/roundtable-discussion) are less structured. As a result, **roundtables create space for freeform discussions, candid conversations, and learning opportunities**.\n\nBy inviting industry influencers, you can organize virtual events that appeal to your ICP. Plus, when influencers participate, they can assist with promotion, which can help with attracting a large audience.\n\nThis [Sprout Social roundtable](https://www.linkedin.com/events/7176668659157729281/) features presenters from Sprout Social, Notion, and LinkedIn. The event maximized live viewership by livestreaming to both YouTube and LinkedIn.",{"id":14078,"__typename":833,"image":14079},"ExJ6NW3sRQmgCYLh9OvxGw",{"id":14080,"alt":14081,"height":14082,"url":14083,"width":838},"CbRR-FoFQ7OfMoozrI1MKQ","Sprout Social roundtable webinar",1357,"https://livestorm.imgix.net/1127/1724509254-sprout-social-roundtable.png",{"id":14085,"__typename":811,"text":14086},"LZqMntpTTDeVzBwTo6nKag","### 4. Lunch and learn sessions on relevant topics\n\nLonger webinars allow your team to share in-depth knowledge while allowing time for viewer questions. But your audience may not always be able to commit to hour-long blocks.\n\n**Lunch and learn sessions are shorter, more concise events. They're also more focused, as they cover a specific topic during the audience's lunch break.**\n\nThis [Automate.CX lunch and learn](https://www.linkedin.com/events/7228281627045457920/comments/) shares recent innovations in customer experience. It's blocked for 25 minutes, making it ideal for connecting with prospects over lunch.",{"id":14088,"__typename":833,"image":14089},"TgIKmGM9RF-atZa8xoUB8w",{"id":14090,"alt":14091,"height":14092,"url":14093,"width":5916},"QpuWnoKyR3O8qow49OKa8A","Automate.CX lunch and learn webinar",1922,"https://livestorm.imgix.net/1127/1724509309-automatecx-lunch-and-learn.png",{"id":14095,"__typename":811,"text":14096},"YjbPh3mrThCdwfyvPJDlWQ","### 5. Ask-me-anything sessions with your team\n\nWith a thoughtful [webinar engagement strategy](https://livestorm.co/blog/webinar-engagement-strategies), you can make any online event interactive. But **when you want to prioritize engagement, ask-me-anything (AMA) sessions are the best webinar idea**.\n\nDuring these sessions, speakers don't prepare talking points or scripts beforehand. Instead, they respond to audience questions via an interactive Q&A session.\n\nThis [Salesforce Developers AMA session](https://www.linkedin.com/events/7216930376118620160/comments/) showcases questions and answers about a specific topic: the Salesforce command line interface.",{"id":14098,"__typename":833,"image":14099},"HHIeKp4eStuH6KwZOpPZLA",{"id":14100,"alt":14101,"height":6858,"url":14102,"width":14103},"KespJhUnRW-QeXwL18Ep8Q","Salesforce Developers AMA webinar","https://livestorm.imgix.net/1127/1724509382-salesforce-developers-ask-me-anything.png",1012,{"id":14105,"__typename":811,"text":14106},"acK2Os_SQyKWuilbliHGOw","### 6. Tutorials that show how to solve common problems\n\n**Another way to answer common questions is to [host a webinar](https://livestorm.co/blog/host-webinar) that walks viewers through a solution.** With tutorials, you can:\n\n\n\n* Show prospects how your product solves a key problem, which may prompt them to consider a purchase.\n* Show customers how to use your product to complete a task and get more value from your product.\n\nThis [Livestorm tutorial](https://youtu.be/rItlaDzEsPw) walks viewers through how to create their first online event. It's available on demand so customers can reference it anytime.",{"id":14108,"__typename":913,"youtubeLink":14109},"ELq7WMShSJmlspvzNxDLdQ","https://www.youtube.com/embed/rItlaDzEsPw",{"id":14111,"__typename":811,"text":14112},"VEh8xmh4QHC1oDjX6LWiKQ","### 7. Workshops that offer interactive experiences\n\nWhen you want to add a hands-on component, a virtual workshop is an even better idea. **Workshops encourage customers to implement solutions in real time. These interactive learning events often leave time for audience questions, too.**\n\nThis [AWS Developers workshop](https://www.youtube.com/watch?v=LDOOnCxossQ) shows viewers how to use the AWS Security Hub. The virtual event includes learning objectives so viewers can understand exactly how they'll benefit from watching.",{"id":14114,"__typename":913,"youtubeLink":14115},"CNSjhftbSkODCuqi7POWVQ","https://www.youtube.com/embed/LDOOnCxossQ",{"id":14117,"__typename":811,"text":14118},"bHLKXiRbSJ2tI_gfq2lYsA","### 8. Masterclass series that deliver high-level knowledge\n\nDoes your team have years of high-level knowledge to share? **Masterclasses condense your experience on a topic into a value-packed event, which can help establish your business as an authority in the space.**\n\nThis [Gong masterclass](https://www.gong.io/30mpc-masterclass/) shares sales expertise and positions the company as an authority on generating leads and closing deals.",{"id":14120,"__typename":833,"image":14121},"FPzD6YGtRKqtCNliREL57A",{"id":14122,"alt":14123,"height":14124,"url":14125,"width":14126},"eW9sLp5qS0aOW-U8TW8dJg","Gong sales masterclass webinar",1026,"https://livestorm.imgix.net/1127/1724509514-gong-masterclass.png",2326,{"id":14128,"__typename":811,"text":14129},"Zu6AFgorTuyvGFjxnlOvPw","### 9. Online conferences with multiple educational events\n\n**When your team has a lot of knowledge to share, you don't necessarily have to limit yourself to a single online event.** Instead, host a webinar series or an online conference with multiple virtual events.\n\nThe [Pimcore Inspire virtual conference](https://www.youtube.com/watch?v=BKURbmpHOK0) features several hours of content, resulting in series of educational webinars that explore the future of the data and experience management platform.",{"id":14131,"__typename":913,"youtubeLink":14132},"OppjVMlkSx2-KyU4pABmEA","https://www.youtube.com/embed/BKURbmpHOK0",{"id":14134,"__typename":811,"text":14135},"ZGeSBS8xTwe6KZS3Am3WOw","### 10. Co-sponsored webinars with partner brands\n\nTo introduce your business to a group of new prospects, partner with other brands on your next webinar. **With co-sponsored webinars, you can expand your audience while showcasing your solution and how it works with partner brands' products.**\n\nTo make this type of webinar successful, choose brands with products that integrate with your own. And prioritize brands whose ICP overlaps with yours.\n\nCo-sponsored by Customer.io and ChartMogul, this [Livestorm webinar](https://app.livestorm.co/livestorm/nurture-convert-with-harmonized-digital-events-and-email) shows viewers how to use digital events and email marketing to nurture and convert leads.",{"id":14137,"__typename":833,"image":14138},"SsQ6RC2ATC2uXfjmIlA4Sw",{"id":5030,"alt":5031,"height":5032,"url":5033,"width":838},{"id":14140,"__typename":811,"text":14141},"dbrFyutBSv6XZEajX0dysg","### 11. Case studies that feature customer stories\n\nWhen you want to convert warm leads, use a webinar format that builds trust with your audience. **With case studies, you can share real customer stories and show leads how actual users get value from your product.**\n\nThis [Smartsheet webinar](https://www.youtube.com/watch?v=nyYHGEHPNs4) features customer stories from three businesses. Since they depict real scenarios, they help viewers understand how the work management tool could solve their problems.",{"id":14143,"__typename":913,"youtubeLink":14144},"AyWK2uzlQp-2uH545CA3jA","https://www.youtube.com/embed/nyYHGEHPNs4",{"id":14146,"__typename":811,"text":14147},"cQVI9kRLRD-JWVlXQU_uGw","### 12. Customer onboarding and training events\n\nNeed to onboard new customers? Host a customer training event. **With a [client onboarding](https://livestorm.co/blog/client-onboarding) webinar, you can walk new users through the setup process and help them get started with your product.**\n\nWhen you use Livestorm as your webinar platform, you can engage with customers in real time. With our interactive elements, you can poll attendees about topics to cover and answer specific questions.\n\nFor customer onboarding tips, watch [our webinar](https://app.livestorm.co/livestorm/customer-onboarding-how-livestorm-uses-livestorm). You'll learn how Livestorm uses Livestorm as [customer training software](https://livestorm.co/use-cases/webinar-software-customer-training).",{"id":14149,"__typename":833,"image":14150},"JVw4vpWCTp2-aTP3z4HAlw",{"id":14151,"alt":14152,"height":2776,"url":14153,"width":838},"JiEI9PjXSVeR2Q2a5qpHFQ","Livestorm customer onboarding webinar","https://livestorm.imgix.net/1127/1724509713-livestorm-customer-onboarding.png",{"id":14155,"__typename":811,"text":14156},"Cyn2QzlMRrekRn3xncYw_g","### 13. New feature launch announcements\n\nWhen you have new features to launch, you'll probably want to broadcast the news as widely as possible. But you may want to **give current customers a sneak peak to reward their loyalty and generate early excitement**. Consider hosting a [live webinar](https://livestorm.co/use-cases/live-events) so customers can hear the news first.\n\nFor example, this [Sigma Computing webinar](https://www.youtube.com/watch?v=qWLdb1-lUJA) announces the company's spring 2024 product launch. The launch event was broadcast live and is now available on demand.",{"id":14158,"__typename":913,"youtubeLink":14159},"fS8g_0N5S7ajZ_VtcWeNug","https://www.youtube.com/embed/qWLdb1-lUJA",{"id":14161,"__typename":811,"text":14162},"VZ5UFvEoT9KpkrrkrUMXGw","### 14. Short-form webinars\n\nThe next time you plan a webinar, repurpose it into a series of short videos. Cover one specific topic, going into great detail in a shorter amount of time. Then, share your webinar content on social media to reach a wider audience.\n\nWe recommend keeping webinars to no longer than 15 minutes. Can’t think of what you could cut from your webinar outline? Skip your intro at the beginning and dive right into your main webinar topic. Experiment to see what your audience likes the best, and don't forget to create catchy [webinar titles](https://livestorm.co/tools/webinar-title-outline-generator). \n\n### 15. Quiz shows\n\nA fun way host an engaging webinar is to tweak the format and create a quiz show. Use a platform like Livestorm so you can use interactive features to add a series of polls and engage your audience throughout the event.\n\nInvite your audience to answer the polls, and then discuss the answers in real time. Consider sending prizes to winners or participants. For example, the first person to respond with a correct answer in the chat could get a logo t-shirt.",{"id":14164,"__typename":811,"text":14165},"Ck_q2BL1RYmxmNgQHSM40w","## Tips for hosting better webinars\n\nThe best webinars engage your audience throughout the event. Use these tips to boost engagement and host an interactive webinar that resonates with attendees.\n\n### Tell a story\n\nWhen you tell great stories, you capture your audience's attention and give them new ways to connect with your content. Next time you host a webinar, skip the bland introduction and incorporate a story instead.\n\nFor example, talk about things you've experienced professionally or ways you've overcome a challenge. Or, invite a customer to share their story about how your product helped them.\n\n\n\n### Change your setting\n\nThis is as easy as [changing the backdrop of your webinar](https://livestorm.co/blog/how-to-choose-the-right-virtual-background-tool). Sneak in an easter egg into your setting (e.g., a carefully placed logo) and ask your viewers to find it as an [ice breaker](https://livestorm.co/ice-breaker). Or choose from our [virtual background library](https://livestorm.co/virtual-background-library), which has 100+ options ranging from cityscapes to outdoor scenes. ",{"id":14167,"__typename":833,"image":14168},"UBaAJoK9TYuNF79LzY8Fpw",{"id":14169,"alt":14170,"height":14171,"url":14172,"width":14173},"1133962","sunny cafeteria",3649,"https://livestorm.imgix.net/1127/1576686057-photo-of-cafe-interior-1307698.jpg",5777,{"id":14175,"__typename":811,"text":14176},"KviPSv6mRT-lTGI9JGrdTg","### Offer freebies\n\nWho doesn't like free things? Company swag can be a fun way to communicate your brand image to your audience. At the end of a webinar, send attendees some of the swag you have on hand.\n\nOr, give your audience free content like ebooks and other high-value educational materials. Whatever you choose, make sure it connects to your brand and topic.\n\n### Create a paid webinar series\n\n[Paid webinar series](https://livestorm.co/blog/6-tips-for-running-paid-webinars) are excellent for sharing insider knowledge and exclusive experiences. Host paid webinars when you want to offer advanced training for a loyal following. You can even use authoritative content to design online courses and offer certifications.",{"id":14178,"__typename":811,"text":14179},"LO6c4c77RTO6BmRlXf0IAQ","## Livestorm for B2B marketing webinars\n\nFrom product demos to [online courses](https://livestorm.co/use-cases/online-courses-webinar-software) to onboarding events, webinars can create value throughout the B2B customer journey. With Livestorm, you can:\n\n\n\n* Introduce your solution to new prospects\n* Interact with leads and connect in real time\n* Design follow-up sequences to nurture leads\n* Use [Livestorm integrations](https://livestorm.co/integrations) to build a powerful tech stack for demand and lead generation\n\nCurious if Livestorm is the right webinar tool for your team? [Sign up for free and try Livestorm for yourself](https://app.livestorm.co/#/signup).",{"id":14181,"alt":14182,"height":897,"url":14183,"width":899},"fD2ma61FT1ObS85mjs9vIA","marketer exploring B2B webinar ideas","https://livestorm.imgix.net/1127/1724508773-b2b-webinar-ideas.jpg",[],"Explore creative webinar ideas tailored for every stage of the B2B customer journey. Find out how to host engaging webinars that resonate with your ICP.",[14187,14196,14205,14214,14223,14232],{"id":14188,"contentData":14189},"YbHxfPN8Rn259qq3iAcuDg",{"@context":1167,"@type":1168,"name":14190,"description":14191,"thumbnailUrl":14192,"uploadDate":14193,"duration":14194,"embedUrl":14067,"interactionCount":14195},"Revolutionize Your Product Launches with UserEvidence and Ignition [On-Demand]","Watch the recording for a live demo of these two platforms to crush your next product launch. With Ignition, simplifying the internal coordination of product launches has never been easier. UserEvidence will complement the process and bolster your launch with powerful customer feedback. During the session, Evan Huck, CEO & Co-Founder of UserEvidence, and Derek Osgood, CEO & Founder of Ignition showcase how both platforms together can help you get the most out of your next product launch.","https://i.ytimg.com/vi/thVm1yQ5uz4/default.jpg","2023-08-02T19:15:11Z","PT30M53S","41",{"id":14197,"contentData":14198},"TGrT1rtwRiusXlnMDgIvuA",{"@context":1167,"@type":1168,"name":14199,"description":14200,"thumbnailUrl":14201,"uploadDate":14202,"duration":14203,"embedUrl":14109,"interactionCount":14204},"Create Your First Event","---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/rItlaDzEsPw/default.jpg","2023-12-22T14:44:05Z","PT7M38S","2052",{"id":14206,"contentData":14207},"IOcbe1PyQ8OaLRyoTijddQ",{"@context":1167,"@type":1168,"name":14208,"description":14209,"thumbnailUrl":14210,"uploadDate":14211,"duration":14212,"embedUrl":14115,"interactionCount":14213},"Integration, Prioritization, and Response with AWS Security Hub - AWS Virtual Workshop","This workshop will guide you through a demonstration of the features and functions of AWS Security Hub so that you can better understand how you would use it in your own AWS environment(s). Learning Objectives: * Objective 1: Use AWS Security Hub to import findings from different data sources. * Objective 2: Analyze findings to prioritize response work. * Objective 3: Implement responses to findings to help improve your security posture. ***To learn more about the services featured in this talk, please visit: https://aws.amazon.com/products/security Subscribe to AWS Online Tech Talks On AWS: https://www.youtube.com/@AWSOnlineTechTalks?sub_confirmation=1 Follow Amazon Web Services: Official Website: https://aws.amazon.com/what-is-aws Twitch: https://twitch.tv/aws Twitter: https://twitter.com/awsdevelopers Facebook: https://facebook.com/amazonwebservices Instagram: https://instagram.com/amazonwebservices ☁️ AWS Online Tech Talks cover a wide range of topics and expertise levels through technical deep dives, demos, customer examples, and live Q&A with AWS experts. Builders can choose from bite-sized 15-minute sessions, insightful fireside chats, immersive virtual workshops, interactive office hours, or watch on-demand tech talks at your own pace. Join us to fuel your learning journey with AWS. #AWS","https://i.ytimg.com/vi/LDOOnCxossQ/default.jpg","2022-06-28T21:39:33Z","PT1H23M6S","2659",{"id":14215,"contentData":14216},"Bd_9rT9yTA6kfzSUZYXh4Q",{"@context":1167,"@type":1168,"name":14217,"description":14218,"thumbnailUrl":14219,"uploadDate":14220,"duration":14221,"embedUrl":14132,"interactionCount":14222},"Pimcore Inspire 2020 Virtual Conference - Keynote","The biggest Pimcore event is back and better than ever before! And this year, it’s open to everyone – businesspeople, developers, our user community, and of course, all partners. No matter if you're new to Pimcore, looking to get started, or already a veteran: This event is a must-visit. Only attendees will get the chance to exclusively experience the future of Pimcore. Don’t miss out on the unveiling of an astonishing milestone for the next decade of digitalization. Learn more at https://pimcore.com/pcx ___________________________________Content of this video_________________________________________ 0:00 Opening Keynote 24:51 Pimcore's brand new Experience Portals 40:58 Pimcore Experience Portals - Demo 01:11:11 Enterprise Meta Data 01:13:20 Pimcore Direct Edit 01:15:33 Microsoft & Adobe Integration 01:30:00 Our PIM/DAM strategy 01:36:19 Product Data Syndication 01:49:31 Integration of Productsup Adapter 01:58:28 File Export 02:00:33 Simple REST Endpoint 02:04:26 Pimcore Products & Services (Enterprise Subscription vs. Community Edition) 02:25:50 Pimcore #PCX Roadmap & Outlook","https://i.ytimg.com/vi/BKURbmpHOK0/default.jpg","2020-11-27T00:45:05Z","PT3H29M56S","6887",{"id":14224,"contentData":14225},"Xd9zYs7sToizvv0SeU1ICw",{"@context":1167,"@type":1168,"name":14226,"description":14227,"thumbnailUrl":14228,"uploadDate":14229,"duration":14230,"embedUrl":14144,"interactionCount":14231},"Webinar: Real stories from marketing and creative teams reaching their full potential","Get a behind the scenes look at how Smartsheet customers from Populous, Innocean, and Homecare Homebase have navigated common marketing and creative challenges and scaled their processes. Walk away with actionable steps to help prioritize growing requests, improve visibility across all projects, measure the impact of their work, and so much more. Watch to learn: - Optimized organizations harness tools like intake forms, automated approval processes, and more - Top brands plan to tackle their continuous pursuit of maturity - Smartsheet can help level up the way your team manages work, content, and people Learn More at https://www.smartsheet.com","https://i.ytimg.com/vi/nyYHGEHPNs4/default.jpg","2024-05-16T17:35:31Z","PT53M51S","579",{"id":14233,"contentData":14234},"Zv6Oz8WRROCMhhp9FQ-utg",{"@context":1167,"@type":1168,"name":14235,"description":14236,"thumbnailUrl":14237,"uploadDate":14238,"duration":14239,"embedUrl":14159,"interactionCount":14240},"Spring 2024 Product Launch","Sigma is reinventing BI with the AI Toolkit for Business, data applications, Python & SQL in Sigma workbooks, and much more. Watch our livestream here or read the full blog post to see all the details: https://www.sigmacomputing.com/blog/product-launch-2024-spring Be sure to explore Sigma more by: Signing up for a free trial: https://www.sigmacomputing.com/free-trial Talking to a Sigma expert: https://www.sigmacomputing.com/request-a-demo Meeting our team at Snowflake Summit: https://www.sigmacomputing.com/events/snowflake-summit-2024 Meeting our team at Databricks Data+AI Summit: https://www.sigmacomputing.com/events/databricks-data-ai-summit-2024","https://i.ytimg.com/vi/qWLdb1-lUJA/default.jpg","2024-05-02T16:40:35Z","PT33M47S","2847","15 B2B Webinar Ideas for Every Stage of the Customer Journey",{"id":14243,"alternativeVersions":14244,"_locales":14249,"_publishedAt":14250,"_updatedAt":14251,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":14252,"blogPostAuthor":14254,"cluster":14256,"content":14263,"coverImage":36,"coverWithImgix":14298,"bottomContentOffer":166,"date":14302,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":14303,"relatedPillarPage":166,"seoDescription":14304,"sidebarContentCard":166,"structuredData":14305,"subtitle":14322,"title":14304,"slug":14246},"DgTJHCa3SvyKgFmEiEqN-A",[14245,14247],{"locale":756,"value":14246},"what-is-the-digital-operational-resilience-act",{"locale":759,"value":14248},"reglement-resilience-operationnelle-numerique-dora",[756,759],"2025-01-16T10:52:41+01:00","2025-01-16T10:52:39+01:00",[14253],{"id":768,"name":373,"slug":375},{"id":1028,"avatar":14255,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":779,"bottomContentCardCtaTitle":780,"bottomContentCardText":781,"bottomContentCardTitle":782,"displayCustomerLogoSection":493,"headerCtaText":781,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":14257,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":781,"title":785,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":784,"trackName":32,"trackNameFallback":785,"backgroundImage":14258,"coMarketing":493,"ebook":14259,"image":14260,"resourceType":14261,"shortDescription":805,"slug":806,"title":785},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":792},{"id":794,"alt":795,"height":549,"url":796,"width":551},{"id":798,"color":799,"cta":800,"icon":14262,"name":804},{"id":802,"name":803},[14264,14267,14273,14276,14279,14282,14289,14292,14295],{"id":14265,"__typename":811,"text":14266},"KvDLoULGSeCA-OmLoYrwKA","For many financial institutions and information and communication technology (ICT) providers, the Digital Operational Resilience Act (DORA) has already become a familiar topic. But now that it's shifted from a future concern to a current reality, you likely have questions about how it could affect your organization.\n\nHow should you prepare? Are you responsible for compliance? Does the legislation *really* affect you?\n\nIn this article, we'll cover **what you need to know about DORA**, including the five main requirements and how to comply with them. We'll also share how Livestorm has enhanced security and data protection, which benefits users in the financial sector and beyond.\n\n\n## What is DORA?\n\n**DORA is an EU regulation that establishes ICT risk management guidelines for the financial sector. It comes into effect on January 17, 2025, aiming to protect financial entities and their customers from digital threats and cybersecurity issues.**\n\nEuropean Supervisory Authorities (ESAs) including the [European Insurance and Occupational Pensions Authority](https://www.eiopa.europa.eu/) (EIOPA), the [European Banking Authority](https://www.eba.europa.eu/) (EBA), and the [European Securities and Markets Authority](https://www.esma.europa.eu/) (ESMA) oversee the act's technical standards.\n\n\n### Who DORA affects\n\nDORA was drafted by the European Commission, and it affects all EU member states. The regulation applies to [financial institutions](https://livestorm.co/industries/finance) and the third-party ICT providers that service them.",{"id":14268,"__typename":833,"image":14269},"EFczjAo9TaCj5UZJ00xt1A",{"id":14270,"alt":14271,"height":13195,"url":14272,"width":13197},"17028051","woman working on laptop","https://livestorm.imgix.net/1127/1622811462-pexels-ketut-subiyanto-4474047.jpg",{"id":14274,"__typename":811,"text":14275},"bWJlXz4GTkGST_nq6Hgvtw","**In addition to hardware like computers and mobile devices, ICT also includes software companies and data providers. This encompasses everything from data centers to cloud service providers, including [live events](https://livestorm.co/use-cases/live-events) platforms like Livestorm.**\n\n\n### Why DORA matters\n\nIn the past decade, financial entities have increasingly adopted cloud-based technology and digital services like [video banking](https://livestorm.co/blog/what-is-video-banking). While this shift toward digital operations makes financial services more accessible, it has also introduced serious risk.\n\n**DORA creates a framework for making this sector more resilient and less susceptible to ICT incidents. It reduces disruptions to financial services, outlines risk management standards, and addresses conflicts between existing regulations.**\n\n\n## 5 DORA act requirements\n\nWhile DORA is relatively complex, the act has five main requirements. The last one is optional but recommended.\n\n\n### 1. ICT risk management and governance\n\n**First and foremost, DORA requires all covered entities to take responsibility for their own risk management. Each organization must develop its own guidelines for risk management and set up its own resilient ICT systems.**\n\nThis involves:\n\n\n\n* Identifying critical ICT assets and potential security issues\n* Mapping dependencies between assets and systems\n* Assessing potential risks for severity and likelihood\n* Determining priority for outstanding issues\n\n**Creating a risk management framework is just the first step. DORA also requires organizations to assess risk continuously.** If your organization identifies an issue, you must keep a record of the steps you took to address it.",{"id":14277,"__typename":833,"image":14278},"enLqCLiuTxGVsi-_k9WvVw",{"id":3416,"alt":3417,"height":1776,"url":3418,"width":1778},{"id":14280,"__typename":811,"text":14281},"OMsma_eoSw-blYHNvGbA3g","**To encourage resiliency, DORA requires financial entities to create business continuity plans.** In the event of a major cyberattack or an ICT provider failure, your team can use this plan to access data backups, restore ICT systems, and update both customers and authorities.\n\nMajor disruptions and ICT-related incidents can become expensive quickly. **DORA requires organizations to analyze the business impact of various cyber risk scenarios to make risk assessment and related ICT decisions more straightforward.**\n\n\n### 2. ICT incident response and reporting\n\nDon't wait until your organization experiences a data breach or a cyber threat to think about managing ICT issues. **DORA requires covered entities to set up a system for monitoring ICT incidents. This system must include processes for documenting issues, classifying their severity, and reporting them.**\n\nAny incident you classify as critical requires you to notify authorities, provide a progress report, and share a final analysis of the cause. Your organization may also need to notify any customers or business partners the issue affects.\n\n\n### 3. Digital operational resilience testing\n\nThink you've done enough to protect your organization from cyberattacks? Instead of assuming, put it to the test.\n\n**DORA requires covered entities to proactively evaluate protections and seek vulnerabilities. At least once a year, organizations must undergo vulnerability assessments and test for specific cyber risk scenarios.**\n\nAny entity considered critical to the financial system must complete penetration testing at least once every three years. ICT service providers who supply these organizations must be involved in the testing.\n\nAfter each round of testing, your organization must submit a report to authorities for review. If you identify any vulnerabilities, you must also provide a plan of action for addressing them.\n\n\n### 4. ICT third-party risk management\n\nAre your ICT service providers compliant with DORA? **Because the regulation also applies to ICT, covered entities must take a proactive approach to managing the risk these providers could create.**\n\nAt a minimum, your organization should confirm that any data or cloud service provider you contract with follows accessibility and monitoring guidelines. ICT providers should also be transparent about data processing locations.",{"id":14283,"__typename":833,"image":14284},"JWAgfM13QhauYi9takgzrA",{"id":14285,"alt":14286,"height":14287,"url":14288,"width":359},"23304724","Man working at his desk by the window",1224,"https://livestorm.imgix.net/1127/1630998331-suggestion-top-tools.jpg",{"id":14290,"__typename":811,"text":14291},"bVzNNX5RTvK7NdmIlzNn5w","In addition, your organization must keep records of which ICT providers handle critical and important functions. To increase resilience, no one provider should control a large portion of these functions.\n\nOrganizations that outsource these functions may need to revisit existing ICT contracts. Authorities may render some contracts invalid if they don't cover DORA accessibility and security requirements.\n\n\n### 5. Information and intelligence sharing\n\nThe four requirements above focus on implementing internal guidelines and providing essential data to authorities. **While it isn't required, DORA encourages financial entities to share information about cyber threats.**\n\nBy sharing information and intelligence with other organizations in the financial sector, you can take steps to make the environment more secure for everyone. As a result, you can improve the sector's resilience.\n\nIf your organization opts to collaborate with other financial organizations, you must protect any sensitive data. This includes following the EU's [General Data Protection Regulation](https://gdpr.eu/what-is-gdpr/) (GDPR).\n\n\n## How to comply with the Digital Operational Resilience Act\n\nUse this guide as a starting point for following DORA requirements. To make sure that your organization complies with DORA, consult with your legal team.\n\n\n### Assemble a compliance task force\n\nDORA requires financial institutions and ICT providers to set up internal systems for managing risk assessments, testing, and reporting. Because these systems often involve extensive research, ongoing vendor communication, and specific reporting processes, they need active management.\n\nInstead of letting each department handle its own risk management, take a unified approach. **Create a task force that's responsible for overseeing evaluations, testing, and reporting throughout the organization.** Depending on the size of the organization, this may require a significant resource investment.\n\n\n### Conduct routine testing\n\nBecause DORA is designed to improve resilience, the act requires organizations to take a proactive approach to identifying security concerns. For most organizations, annual testing is sufficient.\n\nHowever, critical financial institutions and their ICT providers must undergo penetration testing every three years. This includes software for [employee onboarding](https://livestorm.co/use-cases/webinar-employee-onboarding), customer engagement, [internal communications](https://livestorm.co/use-cases/webinar-internal-communications), data analysis, and other purposes.\n\n\n### Plan for real-time monitoring and incident reporting\n\nDevelop a system that allows your team to monitor security concerns and report incidents in real time. This way, you can avoid unnecessary delays or compromising additional data.\n\nWhile DORA requires you to report critical incidents, you can also take additional steps. Consider participating in information and intelligence sharing to increase operational resilience for more financial institutions.\n\n\n### Vet third-party vendors\n\nFor financial institutions, ensuring that internal systems comply with DORA is an important first step. However, you also need confirmation that your ICT providers comply with DORA requirements.\n\nAs a result, you must thoroughly vet the third-party vendors you use for payment processing, [customer training](https://livestorm.co/use-cases/webinar-software-customer-training), video banking, and other digital finance initiatives. Any ICT service provider you choose must meet DORA requirements for security and accessibility.",{"id":14293,"__typename":833,"image":14294},"ZjcGpQ-nSr2f5hUEOQW44Q",{"id":7763,"alt":9646,"height":7765,"url":7766,"width":7767},{"id":14296,"__typename":811,"text":14297},"Ud6E4YInQT6NynmNC8-gkg","**As one of the [most secure video conferencing software providers](https://livestorm.co/blog/most-secure-video-conferencing-software), Livestorm is equipped for enterprise customers in the financial sector.**\n\nOur software platform has achieved both ISO certification and GDPR compliance. [Livestorm's security portal](https://security.livestorm.co/) includes ISO 27001 documentation and information on our risk profile, product and data security, infrastructure, and reporting.\n\n\n### Keep records of compliance efforts\n\nSimply checking all the compliance boxes isn't enough. Your organization should also keep records of all compliance efforts, including audits, testing, plans for improvement, and incidents.\n\nDocumenting risk management processes is a crucial part of DORA. The act requires covered entities to provide documentation of everything from asset dependencies to threat classification to mitigation steps.\n\n\n## FAQs about DORA compliance\n\n\n### When does DORA take effect?\n\nDORA came into effect on January 16, 2023. However, the requirements related to the act are enforceable starting on January 17, 2025.\n\n\n### What are the penalties for noncompliance with DORA?\n\n**ESAs can levy financial penalties if they identify DORA compliance issues. Penalties for noncompliance can equal 1% of the entity's average daily turnover worldwide.**\n\nThese fines can add up quickly. ESA overseers can fine noncompliant ICT providers daily for up to six months—or until they achieve compliance.\n\n\n### Does DORA affect organizations outside of the EU?\n\nThe short answer is yes. While DORA is a European Union regulation, it has the potential to apply to organizations worldwide.\n\n**Any software or technology provider that supplies ICT systems to covered EU customers must comply with DORA.** This means if your organization is an analytics or cloud service provider for the financial sector, it's in your best interest to meet DORA requirements.",{"id":14299,"alt":14300,"height":897,"url":14301,"width":899},"XgWmI4T2TACcb0rc24zpbA","finance professional","https://livestorm.imgix.net/1127/1732806050-what-is-the-digital-operational-resilience-act.jpg","2024-11-29",[],"What Is the Digital Operational Resilience Act (DORA)?",[14306],{"id":14307,"contentData":14308},"T4GUIXuAR6ekG9APDPnmQw",{"@context":1143,"@type":1144,"mainEntity":14309},[14310,14314,14318],{"@type":1147,"name":14311,"acceptedAnswer":14312},"When does DORA take effect?",{"@type":1150,"text":14313},"DORA came into effect on January 16, 2023. However, the requirements related to the act are enforceable starting on January 17, 2025.",{"@type":1147,"name":14315,"acceptedAnswer":14316},"What are the penalties for noncompliance with DORA?",{"@type":1150,"text":14317},"ESAs can levy financial penalties if they identify DORA compliance issues. Penalties for noncompliance can equal 1% of the entity's average daily turnover worldwide. These fines can add up quickly. ESA overseers can fine noncompliant ICT providers daily for up to six months—or until they achieve compliance.",{"@type":1147,"name":14319,"acceptedAnswer":14320},"Does DORA affect organizations outside of the EU?",{"@type":1150,"text":14321},"The short answer is yes. While DORA is a European Union regulation, it has the potential to apply to organizations worldwide. Any software or technology provider that supplies ICT systems to covered EU customers must comply with DORA. This means if your organization is an analytics or cloud service provider for the financial sector, it's in your best interest to meet DORA requirements.","Learn how the Digital Operational Resilience Act (DORA) affects the financial sector. Find out how compliance works and which organizations are affected.",{"id":14324,"alternativeVersions":14325,"_locales":14328,"_publishedAt":14329,"_updatedAt":14330,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":14331,"blogPostAuthor":14333,"cluster":14335,"content":14344,"coverImage":36,"coverWithImgix":14475,"bottomContentOffer":166,"date":6229,"headerCta":493,"inlineContentCard":493,"inlineTextCta":166,"relatedArticles":14479,"relatedPillarPage":493,"seoDescription":14628,"sidebarContentCard":166,"structuredData":14629,"subtitle":14628,"title":14654,"slug":14327},"C3iaqFx5SpGNJ_1--IUprw",[14326],{"locale":756,"value":14327},"virtual-conference",[756],"2025-01-10T12:12:43+01:00","2025-01-10T12:12:42+01:00",[14332],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":14334,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":7824,"bottomContentCardCtaTitle":780,"bottomContentCardText":7825,"bottomContentCardTitle":7826,"displayCustomerLogoSection":493,"headerCtaText":7827,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":14336,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":14337,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":14338,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7844,"title":7845,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":7831,"trackName":32,"trackNameFallback":7832,"backgroundImage":14339,"coMarketing":166,"ebook":14340,"image":14341,"resourceType":14342,"shortDescription":7842,"slug":7843,"title":7832},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":7835},{"id":7837,"alt":7838,"height":564,"url":7839,"width":551},{"id":1339,"color":394,"cta":800,"icon":14343,"name":554},{"id":410,"name":411},[14345,14348,14351,14355,14358,14364,14367,14373,14376,14379,14382,14390,14393,14399,14402,14406,14409,14415,14418,14422,14425,14428,14431,14434,14437,14445,14448,14451,14454,14457,14460,14463,14466,14469,14472],{"id":14346,"__typename":811,"text":14347},"bzi8EoiOTb-rfu0m63KmaQ","**If you’re looking for ways to maximize your brand efforts while still connecting closely with current or potential customers, consider hosting a virtual conference.**\n\nPlanning and promoting these events requires a sharp eye for detail and a video platform tool that simplifies the organization process and helps you mimic face-to-face interactions.\n\nTo make it easier for you, we’ve compiled a list of steps, tools, and tips to guide you through the planning and execution of a virtual conference. \n\n## What is a virtual conference?\n\n**A virtual conference is a large online event used by professionals to share knowledge, network, and sometimes generate brand awareness.** Industry experts and professionals are usually invited as keynote speakers or panelists and will discuss topics relevant to their industry and audience.",{"id":14349,"__typename":811,"text":14350},"MCEVhSfBQDy7h0TY_zwwxA","Virtual conferences can be used to generate leads, but it’s not the main purpose. Otherwise, it would be considered a marketing event!\n\n### **What’s the difference between an in-person conference and a virtual conference?** \n\nThe difference between an in-person event and a virtual conference is where it’s hosted. \n\n**The in-person conference is held at a physical location, while a virtual one is hosted online using virtual event software.**\n\nMeanwhile, virtual conferences have a broader scope including knowledge sharing and networking. \n\nThey may involve multiple keynote speakers and [panel discussions](https://livestorm.co/blog/panel-discussion) with industry experts to explore a few different angles on a wide subject. \n\n## How does a **virtual conference** work?\n\n**A virtual conference works similarly to a live one but attendees watch it via the internet instead of being physically present in the conference room.** \n\nThe platform that you choose to host your video conference will have a big effect on the event’s success because it determines how you get people to join the virtual meeting room, interact with the speaker, and connect with each other.",{"__typename":814,"id":14352,"title":14353,"text":14354,"cta":255,"link":6165},"dK7-TsxuSqukrdWYtjHvDw","Try Livestorm for Free","Generate leads with great virtual conferences",{"id":14356,"__typename":811,"text":14357},"S6BHv38WQfy7pMc3vzsnDA","## What are the benefits of a virtual conference?\n\n**Since virtual conferences are highly accessible, brands can also reach more people and effectively raise brand awareness at scale.** Here are all the benefits of virtual conferences in detail:\n\n* There’s no commute\n* It’s a cost-effective virtual event\n* It’ll build your brand\n* It helps generate qualified leads\n* You can create unique engagement opportunities\n* You can easily analyze your audience\n\n### 1. There’s no commute for virtual conferences\n\nAttendees can join from anywhere, so no travel arrangements need to be made for speakers or audience members. \n\nIt’s much easier for people with limited mobility, time, or resources to attend, which may make the event more appealing.",{"id":14359,"__typename":833,"image":14360},"NsPbGTmOTTihgnJZ4QGw3g",{"id":14361,"alt":14362,"height":1776,"url":14363,"width":1778},"48859919","commute to work","https://livestorm.imgix.net/1127/1670340138-commute.jpg",{"id":14365,"__typename":811,"text":14366},"Ma7rg5XKTZG4rHv2GK7xsA","\n### 2. It’s a cost-effective virtual event\n\nYou don’t need to pay for a conference room, catering, or transportation. \n\nPlus, since you can reach a wider, global audience, you can increase the number of participants and lower attendees’ acquisition costs.",{"id":14368,"__typename":833,"image":14369},"CeSxOIajQGmF2WF0hoM_5w",{"id":14370,"alt":14371,"height":1776,"url":14372,"width":1778},"48860026","virtual conference room","https://livestorm.imgix.net/1127/1670342035-conference-room.jpg",{"id":14374,"__typename":811,"text":14375},"AZzuPNPMQrauFyce7YFzIA","\n### 3. Virtual conferences build your brand\n\nSince virtual conferences are highly accessible, brands can reach more people and effectively raise brand awareness at scale. \n\nYou can also use it to build topical authority and thought leadership on industry-specific topics. \n\nWith Livestorm, you can automatically record your event to create evergreen content that continues to boost your brand even after the event is over.\n",{"id":14377,"__typename":833,"image":14378},"eWTbWJpjSCa8bTqtMCFQjQ",{"id":10886,"alt":10887,"height":10814,"url":10888,"width":10816},{"id":14380,"__typename":811,"text":14381},"Z_FopxeJRVWjfW9GA5F3ug","\n### 4. It helps generate qualified leads \n\nVirtual conferences tackle niche, industry-specific topics, so attendees are more likely to be qualified leads - unlike the leads you get from other marketing efforts like social media giveaways. \n\nIf you’re using Livestorm, you have access to event analytics and attendee contact details, so you can reach out later. \n\nYou can also use the built-in CTA button to move leads through the funnel during the conference.",{"id":14383,"__typename":833,"image":14384},"UY_m9ogmQKCeFq7LlFvTVA",{"id":14385,"alt":14386,"height":14387,"url":14388,"width":14389},"14594508","build qualified leads",3980,"https://livestorm.imgix.net/1127/1619627137-marketing-webinar-automation-push-leads-to-your-crm.jpg",5970,{"id":14391,"__typename":811,"text":14392},"BdwRCfjyR_ysZlUgLwmRDw","\n### 5. You can create unique engagement opportunities\n\nIf you use corporate communication software with plenty of engagement features, you’ll be able to create opportunities for people to participate and collaborate in ways that are even more dynamic than the in-person experience. \n\nFor example, if you’re on Livestorm, you can use live polling to gauge audience reactions and spotlight results on the screen.",{"id":14394,"__typename":833,"image":14395},"KmhfQ3NNRUm67Pzjh4780w",{"id":14396,"alt":14397,"height":3063,"url":14398,"width":6178},"49716347","live polling in a Livestorm virtual conference","https://livestorm.imgix.net/1127/1685979655-polls.jpg",{"id":14400,"__typename":811,"text":14401},"ckkgUgbmR0ChpDSSAEHRow","\n### 6. You can easily analyze your audience\n\nYour virtual conferencing platform should automatically capture information about your event, meaning you can analyze and segment your audience according to registration and engagement data. \n\nWith Livestorm, you have access to an analytics dashboard to review your conference metrics and review attendees’ information.",{"id":14403,"__typename":833,"image":14404},"GUTzQKf4SAyd-Ya1wz3QUg",{"id":5118,"alt":14405,"height":3402,"url":5120,"width":899},"Livestorm analytics",{"id":14407,"__typename":811,"text":14408},"estnLdA5QsWK3TnEECGVzA","\n## How much does it cost to host a virtual conference?\n\nIf you already use a video conference platform like Livestorm as your daily online meeting solution, and you’re using internal speakers and a design team, the cost could be as little as zero. \n\nOf course, that price will go up if you hire external speakers and go with paid advertising.\n\n**However, if you’re hiring vendors and paying for an additional tool to hold all of your attendees, costs can go up to +$50,000.** You’d need to pay for:\n\n* A video conference platform\n* Speakers or panelists\n* A set or conference room for hosts and speakers\n* Designers for brand assets and slide decks\n* Video and audio equipment\n* Producers and camera operators for a high-quality event\n* A targeted marketing campaign\n\n## How to host a virtual conference\n\nHosting engaging virtual conferences is a big undertaking. \n\n**Done right, it can supercharge your marketing efforts and generate hyper-interested, actionable leads.** \n\nUse the following tips to organize a killer virtual conference that gets results:\n\n* Plan your virtual conference\n* Schedule your virtual conference\n* Promote your virtual conference\n* Engage participants during your virtual conference\n* Follow up with attendees\n* Analyze your virtual conference\n\n### **Step one: Plan your virtual conference**\n\nDefine your content strategy, set an agenda, and reach out to potential speakers. You need to do all this before you take further actions like inviting attendees and promoting your event.\n\n\n#### **Define a content strategy**\nTo make engaging events that resonate with participants, you should have a clear definition of what the conference will be about and who will be your primary audience. \n\nUse this time to decide if you’ll be hosting a [hybrid panel discussion](https://livestorm.co/blog/virtual-hybrid-panel-discussions) or if it will happen purely online. You also need to define the purpose of the event:\n\n* Lead generation\n* Brand awareness\n* Knowledge sharing\n\nCreate slide decks or marketing materials that are hyper-relevant to your target audience. \n\nMake sure any visual media, presentations, videos, social posts, etc., are on-brand and provide value to your audience. \n\n#### **Reach out to potential speakers**\n\nAs soon as you define the conference topic, list and reach out to potential speakers. \n\nThey don't necessarily need to be famous or niche influencers. They can be experts, customers, or internal speakers. \n\nIt’s okay to get creative with the speakers, but make sure they’re properly briefed and have good presentation skills. They also need to be available for your planned date and time!\n\n#### **Set an agenda** \n\nCreating and setting an agenda will ensure your virtual conference follows a steady progression of speakers and content that makes sense to your audience and doesn’t go over time. \n\nIt’s a [virtual conference best practice](https://livestorm.co/blog/virtual-conference-best-practices) to send the conference agenda to the attendees along with the registration email. \n\nThen, share the agenda with your speakers including clear indications of timings and slots to help them plan ahead for the big event.\n\n#### **Establish your success metrics**\n\nSetting achievable KPIs will help you measure the event’s success. \n\nYou can define metrics that measure attendance, attendee engagement, virtual experience score, or number of sponsorships. \n\nBe clear about the expected targets so you can compare after the event.\n\n### **Step two: Schedule your virtual conference**\nNow that you’ve planned your virtual conference, you’ll need to promote your virtual event to boost attendance and spread brand awareness. \n\nDo this by finding the right partners and utilizing the power of social media. \nYou’ve covered the first step and have a clear topic, speakers, and agenda. \n\nIt’s time to define when it’ll all happen and get all the brand assets ready to invite your audience.\n\n#### **Choose a time and date**\n\nPick a date and time when your target audience is most likely to attend. \n\nFor instance, don’t choose to host a big conference when your target companies are closing their fiscal year (that’s usually a busy time). \n\nAlso, if you’re hosting a global conference, set a time that’s accessible for people in most time zones.\n",{"id":14410,"__typename":833,"image":14411},"OmbCRypHTPG3W45oodtc0w",{"id":14412,"alt":14413,"height":3402,"url":14414,"width":899},"46238044","Set a timer on Livestorm to keep track of time","https://livestorm.imgix.net/1127/1649088094-product_shot_timer_app.png",{"id":14416,"__typename":811,"text":14417},"U6DEQoM8QfCzqD8Qv9oI2g","#### **Build a registration page**\n\nThe registration page is one of the first touchpoints that your audience will have with your brand and the event. Make sure that it:\n\n* Is branded\n* Has the correct date and time\n* Works as it should (including all the links!)\n* Sends them an email after registration\n* Is spelled-checked \n\n\n#### **Create an email marketing campaign**\n\nThe platform you’re using for the registration page should also send emails automatically after each participant signs up. Customize the copy of the email and include:\n\n* A short and sweet description of the event\n* The date and time in different time zones\n* An iCal or Outlook invite \n* Any supporting materials\n* The conference agenda \n\nAfter that, they just need email reminders to keep attendance rates high. \n\nIf you’re using Livestorm as your video conferencing platform, you can create the registration page using a template, edit the copy, and set the frequency for the email cadence through the same web app.\n\n### **Step three: Promote your virtual conference**\n\nThe only way to get attendees is to promote your online event) and spread brand awareness. \n\nDo this by finding the right partners and utilizing the power of social media.\n\n#### **Find the right partners**\n\nConsider which (if any) partners make sense to include in your virtual conference. \n\nPartnering up with a similar or bigger brand can expand your promotional reach and secure a better turnout. \n\nThis will also help reduce the out-of-pocket costs of the conference.\n",{"__typename":5829,"id":14419,"title":14420,"content":14421},"LMluPSw3TWaqiOwPBVEQuA","Virtual conference pro tip:","It’s good practice to find brands that are aligned with the conference topic or non-competitor brands and share your audience. For example, if you sell yoga mats, you could either partner with a yoga studio or with a mindfulness online courses brand.",{"id":14423,"__typename":811,"text":14424},"KxMFm-F9SdysoYmUMR27pQ","#### **Make some noise on social media**\n\nHarness the reach of social media event marketing and post Instagram countdowns to your event using Instagram Stories. \n\nOr post speaker lineups and content sneak peeks on relevant social media channels like LinkedIn and Facebook to attract a more targeted, professional audience.\n\nWith Livestorm, you can share your event on LinkedIn and allow users to automatically register using their LinkedIn profile information. \n\nUse little hacks like this to give your audience a super simple user experience and drive attendance rates.",{"__typename":814,"id":14426,"title":14353,"text":14427,"cta":255,"link":6165},"eK1u8_vRQDC2YUr22Akfcw","Host better virtual conferences",{"id":14429,"__typename":811,"text":14430},"Sg4G-s2lSXK2kVLldkXdyQ","### **Step four: Engage participants during your virtual conference** \n\nOne of the biggest challenges of hosting a conference online is to keep the participants engaged. \n\nBe sure to incorporate a human touch, make any introductions and closing remarks relatable to your audience, use visual media and presentations, and utilize your video engagement platforms’ engagement features.\n\n\n#### **Use visual media and presentations**\n\nThere’s nothing more boring than a long-winded speaker offering zero visual support. \n\nUse visual media and presentations throughout the conference to help support speakers’ talking points more effectively. \n\nEngage the audience by changing up their visual and auditory experiences. Do this by using colorful presentations and adding videos.\n",{"__typename":5829,"id":14432,"title":14420,"content":14433},"ATm5PwLGToK25gWLhkMAHA","Test your presentation and videos with others in different locations a few days before the event.",{"id":14435,"__typename":811,"text":14436},"ZDykNLVqTwOG8NqNru9rwQ","#### **Include interactive elements**\nDepending on the video engagement platform of your choosing, you should have a feature tricks up your sleeve for keeping things interactive. \n\nWith Livestorm, you can livestream virtual events or [moderate virtual panel discussions](https://livestorm.co/blog/panel-discussions-guide) and engage participants throughout using:\n\n* Emoji reactions to get live feedback without background noises\n* Live chat to encourage audience participation through the chat room\n* Polls to gather valuable insights \n* Q&A to steer the discussion and provide value for the audience\n* Breakout sessions to get people to know each other\n* CTA buttons to invite participants to take action\n\n#### **Share resources as you go**\n\nIt’s important that your participants have the same context as you do. \n\nIf you’re talking about a particular paper or research and you’re not sharing it on your screen, you should share those files with them. \n\nIf you’re using Livestorm, you can use the Handouts plugin to share downloadable files quickly and easily with your attendees in real time. \n\nThis is also a great feature to use if you want to share an eBook or more information at the end of the call.\n",{"id":14438,"__typename":833,"image":14439},"bxMuamDGTEeSE_c58qJZAw",{"id":14440,"alt":14441,"height":14442,"url":14443,"width":14444},"48800161","computer with graph",1435,"https://livestorm.imgix.net/1127/1669392861-carlosmuzamarketingunsplashwebp.webp",2015,{"id":14446,"__typename":811,"text":14447},"Srco1NWvRlKmtR7OocEb9Q","\n### **Step five: Follow-up with attendees**\n\nYour connection with attendees doesn’t end as soon as you log off. \n\nIt’s important to follow up with registrants to send them the replay of the event and gather feedback.\n\n#### **Create a feedback survey**\nYou can ask for feedback from attendees during the meeting, but also do it again through email. \n\nAllow them to give feedback anonymously so they can be truthful about their experience. Your surveys should:\n\n* Be short and clear (one question per success criteria)\n* Only include mandatory questions if they’re easy to answer (e.g. drop-down lists, multiple choice, or ratings)\n\n\n#### **Send a follow-up email**\n\nThank your attendees for showing up and participating in your virtual conference with a thoughtful thank you email. \n\nUse this email to send a video replay of the event for those who couldn’t make it to keep up their initial interest in your brand.\n\nWith Livestorm, you can easily record and send replays of your virtual conference to remind participants of your great event. \n\nYou can also create on-demand videos of your virtual conference so it’s always available to qualified leads–keeping your pipeline filled with opportunities.\n\n### **Step six: Analyze your virtual conference** \n\nYour conference is over and you’ll get to relax pretty soon, but first, you need to review your analytics. \n\nUse your analytics dashboard to compare the predefined success measures to your actual results.\n\n\n#### **Check out your analytics dashboard**\nThis step is what allows you to reflect on what you should remove, keep doing, or improve for future events. \n\nIf you’re using Livestorm, you can easily track things like engagement and participation rates, attendee contact information, and chat messages. \n\nUse this data to evaluate your engagement efforts and make changes accordingly.\n\n\n#### **Measure your success against predefined KPIs**\n\nUse your previously defined virtual event success metrics as a baseline and the feedback results to review your scores. \n\nFor example, if one of your success criteria was to get a score of over 4/5 in attendees' overall review, then you’ll compare that number to the actual result and see if you met or missed the mark.\n\n## Top virtual conference platforms to try \n\nYour [virtual conference platform](https://livestorm.co/blog/best-virtual-conference-platforms) is your most valuable player. \n\n**Choose the one that will hold your expected audience, has good reviews, and invites your attendees to interact.** \n\nHere are three of the best virtual conference platforms for large events. \n\n### 1. Livestorm\n\nLivestorm is a video conferencing tool that allows you to handle the planning, execution, and review of your conference in the same place. \n\nYou can host online video chats, create registration pages, engage attendees during the meeting with interactive features, and analyze the meeting metrics. ",{"id":14449,"__typename":833,"image":14450},"eoVBPnYcRRmnkz8zmNBCZg",{"id":7607,"alt":8616,"height":3402,"url":7609,"width":899},{"id":14452,"__typename":811,"text":14453},"IdZ3omISRamx6UbAQYtrdQ","Livestorm is one of the best virtual event platforms as it holds up to 3,000 attendees, enables true engagement and brand building from day one with: \n\n* Branded registration pages\n* Customizable email cadences\n* White-labeled, customizable rooms\n* In-app interactive elements:\n * Live chat\n * Q&As\n * Polls\n * Emoji reactions\n * Breakout rooms\n * Virtual whiteboards\n * Virtual backgrounds \n\nPlus, as Livestorm is web-based, your attendees won’t need to download any app.\n\n\n### 2. ClickMeeting: Best for paid virtual conferences\n\nClickMeeting is a video conferencing tool for webinars, conferences, and large events (up to 1,000 attendees). \n\nUsers like this platform because it allows them to create automated webinars, which means they can use pre-recorded videos to get leads and increase sales without manual intervention.",{"id":14455,"__typename":833,"image":14456},"ZJEk5PvETU2arzqjC4E8Ig",{"id":3590,"alt":3591,"height":3592,"url":3593,"width":3594},{"id":14458,"__typename":811,"text":14459},"D0uaNTscRAe0v5_5YnSahg","ClickMeeting offers white labeling, so you can add your branding to the conference room. \n\nUsing the PayPal integration, you can host paid virtual conferences, charge through the app, and get the money directly into your PayPal account.\n\n### 3. Zoom: Best for huge virtual conferences\n\nZoom is a widely known video conferencing platform that’s mostly used for internal daily meetings. \n\nHowever, depending on your Zoom plan, you can invite up to 10,000 attendees, which makes them a suitable tool for huge virtual events.",{"id":14461,"__typename":833,"image":14462},"FqLmsCW9T4i0qZF2Nm8YXQ",{"id":3569,"alt":3570,"height":3571,"url":3572,"width":1778},{"id":14464,"__typename":811,"text":14465},"BpUiF6PcRmCNx2q9JQ-Ocg","People like this tool because it also comes with a large suite of interactive and engagement features like:\n\n* Filters\n* Polls\n* Hand raising\n* Audio sharing\n* Reactions\n\n## 5 Virtual conference engagement ideas \nHere are our top [virtual conference engagement ideas](https://livestorm.co/blog/virtual-conference-engagement-ideas):\n\n* **Host it from a cool, creative set.** Use the set as part of your branding, make sure you don’t choose a location that has too many distractions. For example, don’t do it in a place where other people are passing by in the background.\n* **Mix audio and video sensory responses.** Start the conference with music or a video, use powerful slides with little text, and give attendees a break from your voice by inviting other speakers or playing videos to make it more dynamic.\n* **Have fun breaks.** Your attendees will need breaks so they can continue to pay attention and enjoy the event, especially if you’re hosting a long multiple-day conference. Get creative with the breaks: invite an entertainer or host games that can be played online from multiple devices.\n* **Send a post-attendee gift.** The connection with your attendees doesn’t end with the event. A good idea is to send them an online or physical gift as a thank you a few days later. The more personalized you can make it, the better.\n* **Host a virtual happy hour at the end of the event.** Send attendees a one-drink kit so you can all share a drink together after the last session. You can use the breakout rooms for people to speak to each other or have them be in the same room listening to a guest DJ. \n\n\n## **Run your virtual conference with Livestorm**\n\nWhen done right, your virtual conference can help you effectively market your brand. \n\nPlus, you’ll generate networking opportunities and solidify the perception of your business as a thought leader in your industry. \n\nBut virtual conferences can be challenging as you’ll need to keep your attendees engaged through a screen. \n\n**That’s why using a video conferencing tool that comes with a large list of interactive features to promote engagement (like Livestorm) can make it easier.**\n\nUnlike many other popular video conferencing tools, Livestorm allows you to plan, invite, host, and analyze your event without using multiple apps. \n\nIt’s also super easy to sign up and use.",{"__typename":814,"id":14467,"title":14353,"text":14468,"cta":255,"link":6165},"H9o9Ct5uRK-KyxoQ5Wvycg","Bring your video conferences to the next level",{"id":14470,"__typename":811,"text":14471},"ayzPZeyCT4CnW9DZBlru4A","## Frequently Asked Questions\n\n### What is the purpose of a virtual conference?\n\nThe purpose of a virtual conference is to connect with a large audience to:\n* Generate leads\n* Build brand awareness\n* Share knowledge\n* Give industry updates\n\n### What do you need for a virtual conference?\n\nAll you need for a virtual conference is:\n\n* A video conferencing platform\n* Speakers and moderators\n* Video and audio recording tools\n* A slide deck on the topic\n* An audience\n\n### How to price a virtual conference?\n\nTo price a virtual conference you’ll need to do a cost analysis. List all the incurred costs, set an estimated attendance and a profit margin. For example, imagine you’re hosting a 3-day virtual conference and these were your expenses:\n \n* Rent for set: $2,000\n* Guest speaker 1: $10,000\n* Guest speaker 2: $7,500\n* Designer for slide decks and brand assets: $3,500\n* Rented equipment (cameras, microphones, lights): $800\n* Production crew (camera operators, audio engineers, set producers, art director): $12,000\n\n**Total: $35,800**\n\nYou have a large prospects list and you’re expecting at least 500 attendees with a 40% profit margin. You need to divide your total costs by the number of attendees and multiply by your desired profit margin. So, \n\n= (35,800/500)x1.4\n\n= 71.6x1.4 \n\n= 100.24 \n\nIn this example, you can charge $100 per ticket. \n\nYou can also decide to host these conferences for free and get sponsorships to pay for the event.\n \n\n### How long should a virtual conference be?\n\nA virtual conference can last anywhere from one to three days, depending on the topic covered, industry, and the number of speakers or panelists. Sessions should be around 45-90 minutes to keep the audience engaged.\n\n### What are some tips for attending a virtual conference?\n\nHere are some tips if you’re attending a virtual conference:\n\n* Block your agenda so you can be fully focused on the event \n* Take notes \n* Use the breaks to do active pauses (go for a short walk, pet your dog, or eat a snack) \n* Leave your phone in a different room and turn off notifications\n* Close distracting apps or websites\n* Interact and ask questions",{"__typename":814,"id":14473,"title":7221,"text":14474,"cta":255,"link":6165},"IWA5GEUCQ_Wc1-FOfdWblg","Create a better experience for your attendees and less stress for your team. You’re just minutes away from building engaging online events.",{"id":14476,"alt":14477,"height":897,"url":14478,"width":899},"RCfXAIPyQCOrvc5vaaXsTQ","A person hosting an engaging virtual conference using a laptop","https://livestorm.imgix.net/1127/1702392360-virtual-conference.jpg",[14480,14513,14531,14564],{"id":6983,"_firstPublishedAt":14481,"blogPostCategory":14482,"content":14484,"coverImage":36,"coverWithImgix":14512,"slug":6988,"subtitle":7134,"title":7201},"2022-05-03T15:26:42+02:00",[14483],{"id":766,"name":674,"slug":675},[14485,14486,14487,14488,14489,14490,14491,14492,14493,14494,14495,14496,14497,14498,14499,14500,14501,14502,14503,14504,14505,14506,14507,14508,14509,14510,14511],{"__typename":811,"id":7019,"text":7020},{"__typename":811,"id":7022,"text":7023},{"__typename":913},{"__typename":811,"id":7028,"text":7029},{"__typename":833},{"__typename":811,"id":7039,"text":7040},{"__typename":811,"id":7042,"text":7043},{"__typename":2560},{"__typename":811,"id":7049,"text":7050},{"__typename":833},{"__typename":811,"id":7058,"text":7059},{"__typename":833},{"__typename":811,"id":7069,"text":7070},{"__typename":2560},{"__typename":811,"id":7076,"text":7077},{"__typename":833},{"__typename":811,"id":7083,"text":7084},{"__typename":833},{"__typename":811,"id":7093,"text":7094},{"__typename":833},{"__typename":811,"id":7102,"text":7103},{"__typename":833},{"__typename":811,"id":7111,"text":7112},{"__typename":833},{"__typename":811,"id":7120,"text":7121},{"__typename":2418},{"__typename":811,"id":7128,"text":7129},{"id":7131,"alt":36,"height":3433,"url":7132,"width":1778},{"id":13742,"_firstPublishedAt":14514,"blogPostCategory":14515,"content":14517,"coverImage":36,"coverWithImgix":14530,"slug":13745,"subtitle":13809,"title":13889},"2022-05-09T15:28:40+02:00",[14516],{"id":2072,"name":2073,"slug":2074},[14518,14519,14520,14521,14522,14523,14524,14525,14526,14527,14528,14529],{"__typename":811,"id":13764,"text":13765},{"__typename":913},{"__typename":811,"id":13769,"text":13770},{"__typename":811,"id":13772,"text":13773},{"__typename":833},{"__typename":811,"id":13782,"text":13783},{"__typename":2418},{"__typename":811,"id":13790,"text":13791},{"__typename":2560},{"__typename":811,"id":13797,"text":13798},{"__typename":2560},{"__typename":811,"id":13804,"text":13805},{"id":5189,"alt":13807,"height":1776,"url":5191,"width":1778},{"id":14532,"_firstPublishedAt":14533,"blogPostCategory":14534,"content":14536,"coverImage":36,"coverWithImgix":14560,"slug":14561,"subtitle":14562,"title":14563},"121419329","2022-05-09T15:16:59+02:00",[14535],{"id":2072,"name":2073,"slug":2074},[14537,14540,14541,14544,14545,14548,14549,14552,14553,14556,14557],{"__typename":811,"id":14538,"text":14539},"121419322","Savvy marketers and event managers know that sometimes the best way to communicate with your audience is to let the experts do it for you. That’s why virtual panel discussions are so beneficial for your business — and your audience.\n\n**Live events help you create a pipeline for new customers and collect valuable leads.** A live [panel discussion](https://livestorm.co/blog/panel-discussions-guide) is even better because it adds value to your audience and establishes your company as a thought leader in its industry. Add virtual event software into the mix, and you’ve got a truly dynamic event on your hands.\n\nBut how do you host a virtual panel discussion? And what exactly is a hybrid one?\n\nTo answer all your questions about virtual vs. hybrid panel discussions, we’ve got advice from Pauline Mura, Senior Partnership Marketing Manager at Livestorm (and virtual panel hosting veteran).\n\n\n## What is a virtual panel discussion?\n\n**A virtual panel discussion is a type of online event that gathers speakers together to discuss a topic in-depth.** Like the in-person version, a good virtual panel comprises speakers with industry experience who can deliver useful insights to the audience.\n\n\n## What are the types of virtual panel discussions?\n\nA [virtual panel discussion](https://livestorm.co/blog/panel-discussion) can be either 100% online or a hybrid event. But what does that actually mean?\n\n\n### 100% online panel discussion\n\n**A 100% online panel discussion has no in-person attendees or speakers.** The event takes place entirely online, hosted using [virtual event software](https://livestorm.co/virtual-event-software) like Livestorm. Pauline hosts regular online panel discussions at Livestorm, covering topics like customer onboarding and remote work.",{"__typename":833},{"__typename":811,"id":14542,"text":14543},"121419324","### Hybrid panel discussion \n\n**A hybrid panel discussion combines an in-person and virtual event experience.** Live audience members are physically present at the event, but many will also join virtually. Hybrid panel discussions have an in-person audience while the speakers join remotely using video streaming software.\n\n**Pro tip:** virtual attendees can experience both hybrid and virtual panel discussions live or on-demand via a recording. \n\nJust like when you [host a webinar](https://livestorm.co/blog/how-to-create-and-host-a-webinar), recording your event gives your audience more freedom to attend in a way that suits them. For Pauline, this flexibility is the best thing about hosting events online.\n\n\n## How to host a virtual panel discussion \n\nSo, you’re thinking about taking your panel discussion online. But how do you go about hosting it? Let’s take a look at Pauline’s advice for virtual panel best practices.\n\n\n### What is the best platform for a virtual panel discussion?\n\nThe best platform for a virtual panel discussion is Livestorm, of course! But we don’t say that lightly, because choosing the right [virtual meeting platform](https://livestorm.co/blog/best-virtual-meeting-platforms) is key to hosting a successful event.\n\n**Attendees are 21% less committed to free online events**, according to Blizzabo, which means there’s a strong chance they won’t show up. But Livestorm can help you promote your event properly and will send automated email reminders so no one slips through the cracks.\n\nNot only that, but Livestorm is primed for audience engagement. _“I love to see the audience using emoji reactions when panelists are talking,”_ says Pauline. _“It's a fun way to get people to engage with the topic, show support, and create a sense of atmosphere.”_\n",{"__typename":2418},{"__typename":811,"id":14546,"text":14547},"146509445","### How to keep your audience engaged in a virtual panel discussion\n\nTo keep your audience engaged, you’ve got to make sure they feel included. **A panel discussion should never just be a conversation between speakers.**\n\n_“I use polls to find out what the audience’s biggest challenges are and make sure the panel tackles them,”_ says Pauline. “_It works really well because the audience gets to steer the discussion into areas where they need support.”_\n\nAs the host, it’s your job to make the most of your virtual event platform’s engagement features—and make sure there’s time for a Q&A at the end.\n\n**Pro tip:** a carefully placed call-to-action (CTA) button will help you engage customers and drive conversion. In some virtual event platforms, like Livestorm, you can add a CTA button to appear during the event, giving your customers the chance to visit your website or even sign-up for your newsletter or product demos.\n\n\n### How do you moderate a virtual panel discussion?\n\nTo moderate a virtual panel discussion, you need to get organized. Nobody likes an event that drags on later than planned, so keep to time and research relevant questions to keep panelists on topic. \n\n_“I always interview my panelists ahead of the event to help me prepare a script. That way I can decide in advance which questions to ask each speaker. Sometimes I have to cut questions to keep to time, but that’s easy to do if I'm prepared,_” says Pauline.\n\nYou can also **appoint a co-host to act as tech support and chat moderator** to make sure you can focus on the speakers while someone else engages with audience questions.\n\n\n### How do you make a virtual panel discussion fun?\n\nPauline’s number one tip for moderating a virtual panel discussion is simply _“have fun!”_. Because if you’re enjoying yourself, your audience is more likely to have a good time too.\n\n**The most [engaging virtual events](https://livestorm.co/blog/engaging-online-meetings) use gamification methods like awarding points to audience members who ask questions and interact with polls.** You and your audience will get the most out of your panel discussion if you give them plenty of opportunities to use engagement features like automated Q&A and emoji reactions.\n\n\n### How do you choose speakers for a virtual panel discussion?\n\nChoose your virtual panelists based on their industry experience and communication skills. _“Speakers should be experts in the topic, and if they have a large social media following, that’s even better,”_ says Pauline. \n\n**Panelists with public speaking skills and a big platform are best placed to capture the attention of your audience and drive registration figures.** Before you book your speakers, ask yourself the following questions:\n\n\n\n* Are they experts in the chosen topic?\n* Do they have proven experience with public speaking?\n* Is my panel diverse?\n\n**Pro tip:** when choosing panelists, diversity isn’t just a buzzword. A diverse range of voices allows for more dynamic conversation and will resonate with a wider audience.\n\n\n## How to host a hybrid panel discussion\n\nHosting a hybrid panel discussion is challenging because you have to ensure your virtual audience and your live audience have a synchronized experience. Get your burning questions answered below.\n\n\n### What's the best hybrid panel discussion platform?\n\n**The best platform for hybrid panel discussions depends on your venue, audience size, and return on event (ROE) goals.** Hopin is a strong contender, as it offers a customizable reception space and booths for smaller interactive sessions, which may make your virtual attendees feel more engaged.\n\nLivestorm has benefits, too, including a new feature for speakers to scan a QR code to join the moderator chat on their mobile device, which Pauline loves. She says, _“now I can focus on the speakers but still keep an eye on what’s going on with my audience”._\n\n\n### How to promote a hybrid panel discussion\n\n**The major benefit of hybrid panel discussions is that they can reach a wider audience.** But only if you [promote your online event](https://livestorm.co/blog/14-ideas-for-promoting-your-next-online-event). \n\nThe first step is to use your virtual event platform to create a compelling landing page complete with speaker bios. Then, place a banner on your website to attract registrations from a captive audience.\n\nYou should also set up automatic email reminders and be sure to sync with social media platforms. _“At Livetorm we use Zapier to integrate with LinkedIn,”_ says Pauline. _“So, anyone who signs up through the LinkedIn event will automatically register through Livestorm.”_\n\n\n",{"__typename":2560},{"__typename":811,"id":14550,"text":14551},"146509461","### How to livestream a panel discussion\n\nIt may sound complicated to [livestream](https://livestorm.co/blog/beginner-guide-livestreaming) your event, but if you have strong software and a steady internet connection you’re already halfway there.\n\n**Make a list of the lighting, camera, backdrop, and microphone requirements well in advance, and plan a test run. _“Always take the time for a dry run,”_** warns Pauline. _It can be tough syncing up everyone’s availability, but you need to run through everything ahead of time to save errors on the day.”_\n\n**Pro tip:** Social media tools like Instagram Live or YouTube Live offer free livestreaming, but dedicated video conferencing software is more likely to offer an integrated audience experience.\n\n\n### How do you welcome panelists?\n\n**When welcoming speakers, keep it short, accurate, and interesting.** _“I like to keep the introductions really short so that you can dive right into the event and avoid running over time,”_ says Pauline. \n\nThat said, there’s always time for an icebreaker. Pauline often starts by sharing a statistic with a missing figure and asking the panelists to vote for the right number using a poll. She says, _“it’s really good for sparking discussion and breaking the ice while getting straight into the topic.”_\n\n\n### How to facilitate Q&A in a hybrid panel discussion \n\nIf you’re worried about facilitating a hybrid Q&A you’re not alone. **50% of event organizers find moderating a Q&A across two audiences challenging**, according to Blizzabo. \n\nBut your event software should come with features like Q&A upvoting to help make virtual attendees feel included. _“I encourage virtual event attendees to use the upvoting feature in the platform so they help us prioritize which questions to answer,”_ says Pauline. \n\n“_I choose the most upvoted questions and always click the ‘answering live’ button to make sure that the audience member’s question appears on the screen.”_\n\n**Pro tip:** always leave 15 minutes for a Q&A and let your audience know how to participate in advance.",{"__typename":833},{"__typename":811,"id":14554,"text":14555},"121419328","## Which is better: virtual or hybrid panel discussions?\n\nNow you know the difference between virtual panel discussions and hybrid panel discussions. But which is better for your business?\n\n**Hybrid virtual panel discussions give participants the flexibility to participate in their preferred format.** They can also be more rewarding for hosts and speakers, who enjoy the live reaction of an in-person audience.\n\nThat said, hybrid events can be tricky to facilitate without causing virtual attendees to have a less engaging experience. Plus, you’ll face steeper costs when booking a venue, duking it out with livestreaming tech, and covering speaker travel expenses.\n\n**100% online panel discussions are cost-effective and ensure everyone has the same experience.** With a virtual event, you’ll also have more scope to try out engagement features like emoji reactions and virtual Q&A sessions, since everyone will be using the same tools.\n\nSo, if you have the budget to spare on venue and equipment costs, a hybrid panel discussion might be for you. \n\nOtherwise, use a virtual event platform like Livestorm to host completely flexible, synchronized virtual panel discussions that will drive conversion and provide added value to your customers.\n\n\n## Frequently asked questions about virtual panel discussions\n\n\n### What is a panel discussion on Zoom?\n\nA panel discussion is when expert speakers gather in front of an audience to discuss a topic in-depth. But Zoom isn’t the only virtual panel discussion platform out there! Other video conferencing platforms like Livestorm are also well suited to hosting panel discussions.\n\n\n### What is an example of a panel discussion?\n\nLivestorm has hosted many panel discussions online, including _How to Create Product Education Programs that Drive Revenue _which featured panelists like Katya Buratovich, Onboarding Manager at LearnUpon, and Jaclyn Anku, Head of Partner Training & Education @ Gusto.\n\n\n### How do you lead a successful panel discussion?\n",{"__typename":913},{"__typename":811,"id":14558,"text":14559},"140330967","To lead a successful panel discussion, you should plan ahead and choose your speakers carefully. Here’s how to do it:\n\n\n\n* Choose panelists based on expertise, communication skills, and existing platform (the bigger their social media following the better).\n* Interview panelists ahead of time to help script your questions.\n* Incorporate opportunities for audience engagement like using a poll to find out their biggest challenges.\n* Do a test run with your panelists and your moderator to get comfortable with the format and your tech.\n* Use icebreakers to warm up your panelists.\n* Keep to time and always leave 15 minutes for a Q&A.",{"id":4694,"alt":4695,"height":1776,"url":4696,"width":1778},"virtual-hybrid-panel-discussions","Ever wondered what’s the difference between a virtual panel discussion and a hybrid one? Here’s your guide to both (and tips on how to host them).","The Complete Guide to Hosting Virtual and Hybrid Panel Discussions",{"id":14565,"_firstPublishedAt":14566,"blogPostCategory":14567,"content":14569,"coverImage":36,"coverWithImgix":14625,"slug":14626,"subtitle":14627,"title":2004},"122564138","2022-07-12T16:15:38+02:00",[14568],{"id":766,"name":674,"slug":675},[14570,14573,14574,14577,14578,14581,14582,14585,14586,14589,14590,14593,14594,14597,14598,14601,14602,14605,14606,14609,14610,14613,14614,14617,14618,14621,14622],{"__typename":811,"id":14571,"text":14572},"122564111","Hosting a virtual conference is a great way to establish your brand as an industry leader and educate your audience about your solution. \n\nBut **with so many virtual events out there, it’s essential to stand out from the crowd.** They may only remember one event this year, so make sure it’s yours. \n\nTo help you, we’ve put together a list of 20 virtual conference engagement ideas that are guaranteed to impress your audience and boost engagement. \n\nLet’s take a look at them. \n\n## **20 virtual conference engagement ideas** to wow your audience\n\nSuccessful interactive events take preparation behind the scenes, but **it’s what happens on the day that audiences remember.** Here are 20 virtual event engagement ideas to ensure your [livestream event](https://livestorm.co/use-cases/live-events) goes with a bang. \n\n\n\n1. **Have an event theme**\n2. **Decorate your virtual booth**\n3. **Use an MC or host**\n4. **Provide entertainment**\n5. **Host a fireside chat**\n6. **Use icebreakers**\n7. **Poll attendees**\n8. **Invite questions**\n9. **Use social media**\n10. **Use breakout rooms**\n11. **Collaborate with digital whiteboards**\n12. **Set up a virtual photo booth**\n13. **Have a signature wall**\n14. **Have a leaderboard**\n15. **Use gamification**\n16. **Host an awards ceremony**\n17. **Offer media**\n18. **Send out swag bags**\n19. **Repurpose the recording**\n20. **Leverage engagement analytics**\n\n\n### Create a unique **look and feel** for your virtual conference \n\nCreative event ideas like having a coherent look and feel help your event stand out in people’s minds. \n\n\n#### **1. Plan an event theme**\n\n**A theme sets the tone, provides focus, and differentiates your event.** Incorporate it into invitations, programs, backgrounds, content, or swag to create a coherent experience that will delight and inspire attendees. \n\nYou can also have a little fun and boost engagement with audience participation activities. Like asking attendees to submit a photo of themselves with something related to the theme, and awarding a prize for the best. \n\nTo choose a theme, think about what you want people to think and feel during the event, and what they should remember afterward. Themes can reflect your brand values, recent industry developments, or a cause you want to align with, among other possibilities. ",{"__typename":833},{"__typename":811,"id":14575,"text":14576},"122564113","#### **2. Decorate your virtual booth** \n\n**Livestorm’s Custom Design plugin lets you, your sponsors, and exhibitors customize the design of your event rooms to match your brand or theme**. Change the background or primary colors, or add an image or customized company logo to help set your event apart and stick in people’s minds. ",{"__typename":833},{"__typename":811,"id":14579,"text":14580},"122564115","### Create a **virtual event agenda** \n\n**Virtual conference best practices include creating a varied virtual event agenda that grabs and holds people’s attention.** As well as providing a mix of sessions and content, here are a couple of ideas your virtual attendees will love. \n\n\n#### **3. Use an MC or host** \n\n**Hiring a conference host or MC helps tie the program together and improves the virtual event experience.** Celebrities or industry names provide an added draw, but choose someone who understands your field and audience. As well as introducing sessions and speakers, or [moderating panel discussions](https://livestorm.co/blog/virtual-hybrid-panel-discussions) it’s their job to deliver the opening ceremony and closing round-up, which motivates attendees to join at the start and stay till the end. ",{"__typename":913},{"__typename":811,"id":14583,"text":14584},"122564117","#### **4. Provide entertainment** \n\nYour events don’t have to be 100% serious. **A little light relief between sessions from a magician, comedian, or musician lightens the mood and makes for a more [engaging virtual event](https://livestorm.co/blog/engaging-virtual-events).** It also gives audiences a break so they’ll come back refreshed and ready to engage. It can also provide talking points during group activities or networking. \n\nDigital sketch artists who capture the main points of each session are also a great way to tie the program together and provide a visual representation of learnings that arise from your event. \n\nAnd, of course, all the above make for great social media content, which we’ll get into below. ",{"__typename":833},{"__typename":811,"id":14587,"text":14588},"122564119","#### **5. Host a fireside chat**\n\nFireside chats are informal sessions during which a host interviews a notable guest about themselves and topics close to their heart. These more relaxed sessions make a change from information-heavy presentations and give the audience a chance to get to know the speakers better. **It’s also a great way to boost engagement in Livestorm by allowing attendees to ask questions through the chat or live Q&A.**\n\n\n### Create opportunities for **audience participation** \n\n**People’s attention spans are shorter online, so it’s important to provide lots of virtual event engagement opportunities and ways for the audience to participate.**\n\n\n#### **6. Use icebreakers** \n\n**Icebreakers put people at ease, overcome awkwardness about interacting online, and pave the way for active participation later.**\n\nHere are a few ideas: \n\n\n\n* Put small groups into breakout rooms to find out what they have in common\n* Use a poll or the chat to ask the audience where they’re logging in from\n* Ask them to use Livestorm’s emoji reactions to respond to questions or prompts \n",{"__typename":833},{"__typename":811,"id":14591,"text":14592},"122564121","Using a browser-based [video engagement platform](https://livestorm.co/blog/video-engagement-platform) like Livestorm also gets your virtual event off to a good start. There’s **no need to download software or create an account so people can join instantly without any awkward technical issues.**\n\n\n#### **7. Poll attendees**\n\nAnonymous polls are a great way to get feedback and learn more about attendees without putting anyone on the spot. **They also get people thinking, participating, and excited to learn the results.**\n\nPolls are easy to create and launch directly from the Livestorm platform, so you can use them at any time during the program or between sessions to keep people engaged. You can also send them out before the event to see what content people are interested in, and after to learn what they liked most. ",{"__typename":833},{"__typename":811,"id":14595,"text":14596},"122564123","#### **8. Invite questions** \n\nCombat “Zoom fatigue” and get people participating by letting them send questions for speakers through the chat or live Q&A. **As well as promoting interaction and engagement, this provides added value by diving deeper into topics people really care about.**\n\nIf your [virtual event software](https://livestorm.co/virtual-event-software) includes emoji reactions, you can ask the audience to send a specific emoji to upvote questions and choose which gets answered. ",{"__typename":833},{"__typename":811,"id":14599,"text":14600},"122564125","#### **9. Use social media** \n\n**Using [social media promotion for your events](https://livestorm.co/blog/social-media-promotion-events) lets you get instant feedback from attendees, boost engagement, and benefit from user-generated content.**\n\nSocial media works best during breaks between sessions, where it doesn’t interrupt the flow or distract audiences. Here are some ideas: \n\n\n* Put a pre-prepared message and hashtag on a slide and ask people to share it during the event. Offer an incentive like a free trial or discount for the first 100 people to do so. Pull up the live feed at intervals during the event so everyone can see all their messages. As well as being a great audience engagement activity, this tells you who’s interested in your product or new features. \n* Ask people to post a screenshot of themselves and share these on your live feed or photo gallery. If you’re using Livestorm, the Slack and Twitter integrations let you share content right from the event platform. \n* Set up social media groups before the event and allow people to submit questions during sessions, or have someone moderate them to see what people are talking about \n* Let people know what’s coming up next, or recap the previous session \n* Address any questions you weren’t able to deal with in a session \n\nDon’t forget to use social media before and after your event, and include social sharing buttons on your event landing page to help generate buzz. ",{"__typename":833},{"__typename":811,"id":14603,"text":14604},"122564127","#### **10. Use breakout rooms**\n\nJust because your event is online doesn’t mean people have to miss out on opportunities to find leads and future collaborators. **Use breakout rooms to provide spaces for small groups or 1:1 meetings at specific times during the program or sessions.** You can even set up rooms for people to continue conversations after the event. \n\nAs well as letting people get to know each other and collaborate, breakout sessions make a change from passively watching presentations. For group activities, it’s a good idea to create slides with prompts and talking points for each room, and assign a moderator to facilitate conversations. \n\n\n#### **11. Collaborate with digital whiteboards**\n\n**Use Livestorm’s Miro digital whiteboard integration to get people engaged and collaborating on specific topics during breakout sessions.** It comes with a host of templates and features like sticky notes, maps, and charts that simulate the interactive, collaborative environment you get at in-person events. \n\n\n#### **12. Set up a virtual photo booth**\n\nEveryone loves to see photos of themselves at an event. **Creating a virtual photo booth helps “put a face to the name” and creates a sense of connection between attendees and speakers.** To make it even more engaging, provide branded photo templates or filters, or run a competition with prizes for the best photos. Don’t forget to highlight and share these on social media. \n",{"__typename":833},{"__typename":811,"id":14607,"text":14608},"122564129","#### **13. Create a signature wall**\n\nA memorable digital “wall” full of attendee signatures is another cool idea. You can also **encourage people to write a short message or share their experiences of the event.** Share your screen at regular intervals so everyone can see what’s on the wall. You can even offer small incentives to encourage people to participate. \n\n\n#### **14. Have a leaderboard** \n\n**Encourage participation with a system that assigns points to attendees based on their level of interaction.** For example, how many polls they answer or questions they submit. This encourages people to pay attention during sessions as you could launch a poll at any time. \n\nOffer rewards when people hit a certain number of points, and pull the whiteboard up between sessions to track progress. \n\n\n#### **15. Use gamification** \n\n**Competitive elements like leaderboards add a fun, unexpected dimension that boosts engagement.** Plus, they’re great for generating social media content and telling you more about your audience. \n\nHere are a few ideas: \n\n\n* Use Livestorm’s Slido integration to run informal quizzes, which are also a great way to check comprehension and reinforce messages \n* Run a contest related to your event theme, or for the best virtual backgrounds. You can also run mini-contests at each virtual booth to encourage attendees to engage with your sponsors and exhibitors \n* Set problem-solving challenges during breakout sessions\n* Play word association games and create a word cloud",{"__typename":833},{"__typename":811,"id":14611,"text":14612},"122564131","#### **16 Host an award ceremony**\n\n**Everyone loves to get some recognition and an award ceremony is guaranteed to generate friendly competition and a sense of anticipation.** Plus, the winners won’t forget your event in a hurry. \n\nFor company-wide events, you could reward hard-working employees. Or, for industry events, achievements in the field. Prizes could include event swag, a free trial of your product, or discounted access to a higher tier for existing customers. \n\nGenerate some buzz by asking for nominations and creating a specific hashtag for people to share. You can even reproduce the gala atmosphere with a dedicated virtual background, or by asking people to dress up smartly. \n\n\n### Provide **promotional material** \n\n**Everyone likes to get something for free, and these days there’s no reason for virtual event audiences to go “home” empty-handed.**\n\n\n#### **17. Offer media** \n\n**Prepare branded media decks and handouts before the event and use Livestorm’s Handouts plugin to share downloadable content during sessions.** You can also share the slide deck after each session, and free e-books–either yours, your speakers’ or sponsors’–are a great way to educate your audience and establish your authority.\n",{"__typename":833},{"__typename":811,"id":14615,"text":14616},"122564133","#### **18. Send out swag bags**\n\nThis requires more coordination than for in-person events as you need to send swag out in advance. **It’s a great way to provide added value and boost engagement, though, especially if you ask participants to take photos of themselves with your event merch or provide something they can use during the event.** You can even include printed messages inside items and ask attendees to share them during specific sessions. \n\n\n### **Post-event engagement** \n\nThe engagement opportunities don’t stop when the curtain falls. Here’s how to assess and maximize the benefit of your virtual conference. \n\n\n#### **19. Repurpose the recording** \n\n\n**Maximize your ROI and lead generation opportunities by using Livestorm’s automated recording feature to repurpose the recording as an on-demand event that people can access anytime.** This also lets you share it with anyone who couldn’t attend, and add those who watch the replay to your marketing lists. \n\n\nYou can also easily edit the video into smaller snippets and share them on social media, or repurpose content into an almost endless stream of blogs, slideshows, and other media. ",{"__typename":833},{"__typename":811,"id":14619,"text":14620},"122564135","#### **20. Leverage conference analytics** \n\nA whopping [50%](https://video-engagement.org/score-calculator) of attendees engage with your brand after an event. So **analytics are a goldmine of information about how they participated and what they enjoyed that you can leverage for [virtual selling](https://livestorm.co/resources/guides/virtual-selling) opportunities.**\n\nIf you’re using a video engagement platform like Livestorm, you can also export data from chats, Q&As, polls, and surveys to Salesforce or HubSpot CRM to bucket attendees and topics for lead nurturing campaigns. Or create dedicated follow-up or deep-dive events based on the questions or topics that got the most interaction. \n\nIf you’re using another virtual event platform, **run your event data through our [Video Engagement Score calculator](https://video-engagement.org/score-calculator) to check how you stack up against the competition.** Inspired by Net Promoter Scores, VES goes beyond traditional engagement measures like registration or attendance rates to reveal whether participants actively engaged with your content. ",{"__typename":833},{"__typename":811,"id":14623,"text":14624},"122564137","## Wrapping up \n\n**These days, engaging virtual conference audiences requires you to get creative and provide an experience they won’t forget in a hurry.**\n\nThink about what _your_ audience will enjoy and respond positively to. And **create a varied program with lots of opportunities for interaction.** For example, live chat, Q&As, breakout rooms, collaboration with digital whiteboards, gamification, and fun [virtual event ideas](https://livestorm.co/blog/fun-virtual-event-ideas) like virtual backgrounds, photo booths, or a signature wall. \n\nFor off-platform engagement, don’t forget to leverage social media, swag, and in-session downloads, and repurpose the recording to share afterward. \n\nAnd, of course, use a video engagement platform like Livestorm that lets you do all this and more, and provides detailed analytics so you can improve for next time. \n\nFor more tips on how to host a virtual conference\u003C/span>, check out our handy guide. \n\n\n## **Frequently asked questions** about engaging virtual conferences\n\n\n### How can I make a virtual conference more engaging?\n\nYou can make a virtual conference more engaging by creating lots of opportunities for interaction, like sending questions via chat or live Q&A, or polling attendees during sessions. Fun elements like gamification, entertainment, or the chance to submit photos or nominations for awards also help engage audiences throughout the event. \n\n\n### How do you engage participants in Zoom?\n\nZoom’s engagement features are limited, so it’s best to use [virtual conference software](https://livestorm.co/blog/best-virtual-conference-platforms) like Livestorm instead. It’s packed with features that make it easy to engage audiences during sessions, like collaborative digital whiteboards, polls and surveys, live chat, Q&A, and the possibility to share downloadable materials. It’s also browser-based and there’s no need to create an account, so it’s easier for people to join sessions. \n\n\n### How do you make a virtual presentation interactive?\n\nYou can make a virtual presentation interactive by allowing attendees to ask questions to the speaker, sharing the slide deck as a download, or putting people in small groups in breakout rooms to discuss and collaborate. ",{"id":2003,"alt":2004,"height":1778,"url":2005,"width":2006},"virtual-conference-engagement-ideas","20 guaranteed ways to engage your virtual conference audience. Boost your brand and stand out from the crowd with these audience participation activities.","Use this comprehensive step-by-step actionable guide to discover how to: plan, promote, host, and analyze your virtual conference. ",[14630],{"id":14631,"contentData":14632},"Q-wZDSsSRD-TThX_WRdlug",{"@context":1143,"@type":1144,"mainEntity":14633},[14634,14638,14642,14646,14650],{"@type":1147,"name":14635,"acceptedAnswer":14636},"What is the purpose of a virtual conference?",{"@type":1150,"text":14637},"The purpose of a virtual conference is to connect with a large audience to: Generate leads Build brand awareness Share knowledge Give industry updates",{"@type":1147,"name":14639,"acceptedAnswer":14640},"What do you need for a virtual conference?",{"@type":1150,"text":14641},"All you need for a virtual conference is: A video conferencing platform Speakers and moderators Video and audio recording tools A slide deck on the topic An audience",{"@type":1147,"name":14643,"acceptedAnswer":14644},"How to price a virtual conference?",{"@type":1150,"text":14645},"To price a virtual conference you’ll need to do a cost analysis. List all the incurred costs, set an estimated attendance and a profit margin. For example, imagine you’re hosting a 3-day virtual conference and these were your expenses: Rent for set: $2,000 Guest speaker 1: $10,000 Guest speaker 2: $7,500 Designer for slide decks and brand assets: $3,500 Rented equipment (cameras, microphones, lights): $800 Production crew (camera operators, audio engineers, set producers, art director): $12,000 Total: $35,800 You have a large prospects list and you’re expecting at least 500 attendees with a 40% profit margin. You need to divide your total costs by the number of attendees and multiply by your desired profit margin. So, = (35,800/500)*1.4 = 71.6*1.4 = 100.24 In this example, you can charge $100 per ticket. You can also decide to host these conferences for free and get sponsorships to pay for the event.",{"@type":1147,"name":14647,"acceptedAnswer":14648},"How long should a virtual conference be?",{"@type":1150,"text":14649},"A virtual conference can last anywhere from one to three days, depending on the topic covered, industry, and the number of speakers or panelists. Sessions should be around 45-90 minutes to keep the audience engaged.",{"@type":1147,"name":14651,"acceptedAnswer":14652},"What are some tips for attending a virtual conference?",{"@type":1150,"text":14653},"Here are some tips if you’re attending a virtual conference: Block your agenda so you can be fully focused on the event Take notes Use the breaks to do active pauses (go for a short walk, pet your dog, or eat a snack) Leave your phone in a different room and turn off notifications Close distracting apps or websites Interact and ask questions","The Ultimate Guide to Hosting Virtual Conferences",{"id":14656,"alternativeVersions":14657,"_locales":14660,"_publishedAt":14661,"_updatedAt":14662,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":14663,"blogPostAuthor":14665,"cluster":14667,"content":14676,"coverImage":36,"coverWithImgix":14855,"bottomContentOffer":166,"date":14856,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":14857,"relatedPillarPage":166,"seoDescription":14858,"sidebarContentCard":166,"structuredData":14859,"subtitle":14858,"title":14860,"slug":14659},"L60wq2fCSoGjeUQoLGchgQ",[14658],{"locale":756,"value":14659},"b2b-marketing-strategies",[756],"2025-01-10T12:12:23+01:00","2025-01-10T12:12:21+01:00",[14664],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":14666,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":7824,"bottomContentCardCtaTitle":780,"bottomContentCardText":7825,"bottomContentCardTitle":7826,"displayCustomerLogoSection":493,"headerCtaText":7827,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":14668,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":14669,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":14670,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7844,"title":7845,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":7831,"trackName":32,"trackNameFallback":7832,"backgroundImage":14671,"coMarketing":166,"ebook":14672,"image":14673,"resourceType":14674,"shortDescription":7842,"slug":7843,"title":7832},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":7835},{"id":7837,"alt":7838,"height":564,"url":7839,"width":551},{"id":1339,"color":394,"cta":800,"icon":14675,"name":554},{"id":410,"name":411},[14677,14680,14686,14689,14692,14695,14703,14706,14713,14716,14723,14726,14733,14736,14743,14746,14753,14756,14763,14766,14772,14775,14781,14784,14792,14795,14802,14805,14812,14815,14822,14825,14832,14835,14842,14845,14852],{"id":14678,"__typename":811,"text":14679},"QUsI-wtnTFeJemiTIAKKNA","B2B marketing strategies can be tough to decode. Not only do B2B campaigns target buying committees instead of individual consumers, they also have to create touchpoints throughout lengthy purchase cycles.\n\nSo, how can you succeed as a B2B marketer? In this article, we'll walk through how to design marketing strategies for B2B and share examples of businesses that have the right idea.\n\n\n## What is B2B marketing?\n\nB2B marketing is a strategy businesses use to promote products and services to other businesses. For example, many financial, healthcare, and software companies market directly to other businesses.\n\nBoth B2B and B2C marketing use many of the same channels. For instance, you can reach both businesses and individual consumers via channels like social media, email, and [video marketing](https://livestorm.co/resources/guides/video-marketing).\n\nHowever, there are several important differences between B2B and B2C marketing:\n\n\n\n* **Larger buying committees:** B2B buyers rarely make purchase decisions alone. Instead, you have to market to a group of people known as a buying committee, which in enterprise SaaS has an average of six to eight people. This often means developing marketing materials for multiple personas.\n* **Lengthy sales cycles:** B2B buying committees don't usually make quick decisions. Instead, the median B2B sales cycle lasts 2.1 months. Marketing campaigns with multiple touchpoints can help you win these deals.\n* **Greater emphasis on relationships:** Business purchases tend to be significantly larger than a typical consumer purchase. As a result, B2B marketing prioritizes building trust and establishing relationships.\n* **More focus on customer education:** While B2C customers often buy based on emotion, B2B customers often buy for revenue-related reasons. As a result, B2B marketing often provides more education to help customers make the right decision for their team or company.\n* **Slightly different channel mix:** B2B and B2C marketing use the same channels. But they don't always allocate the same resources to each channel. For instance, B2B marketers tend to focus more on webinars and content marketing.",{"id":14681,"__typename":833,"image":14682},"A5POjoy1RD-6pa-zkwca9g",{"id":14683,"alt":14684,"height":897,"url":14685,"width":899},"W_lKR-nbSfCb6EsachDcNA","colleagues discussing video marketing","https://livestorm.imgix.net/1127/1710720458-video-marketing.jpg",{"id":14687,"__typename":811,"text":14688},"L7ieni76TFWCS0rpL8O4mg","## 5 Steps to designing successful B2B marketing strategies\n\nUse this guide to outline a marketing plan for your B2B team.\n\n\n### 1. Identify your ideal customer\n\n**To market your brand, product, or service, you first need to define your ideal customer profile (ICP).** B2B marketing teams typically consider demographics, firmographics, and technographics.\n\nDemographic data refers to job titles and roles. To reach key members of the buying committee, you may need to develop marketing for each relevant persona.\n\nFirmographic data refers to the company's characteristics. For example:\n\n\n\n* Industry\n* Location\n* Company size\n* Annual revenue\n\nTechnographic data refers to the technology the company uses. For instance, marketers can develop campaigns that position their product as a solution that aligns with specific tech stacks.\n\n\n### 2. Map out the customer journey\n\nSince B2B committees rarely buy right away, you need to know how they typically go from initial awareness to purchase decision. When you know the steps they typically take, you can plan your marketing more effectively.\n\nUse your organization's marketing data to map out the customer journey. **Identify typical touchpoints that B2B customers encounter as they go from awareness to consideration to decision to retention.**",{"id":14690,"__typename":833,"image":14691},"XLwA5FOaTfajG6icbnctzQ",{"id":4780,"alt":4781,"height":4782,"url":4783,"width":1778},{"id":14693,"__typename":811,"text":14694},"YvZOCwFWTHytPsYKpuNcng","As an example, you may find that prospects start visiting your website regularly after clicking on a specific ad. Or you may find that they're likely to book a sales call after watching a certain webinar.\n\n\n### 3. Perform a competitive analysis\n\n**To make your marketing content and strategy stand out and stick with prospects, you want it to be unique.** And you certainly don't want it to resemble efforts from other businesses in your space.\n\nTo differentiate your business, do a competitive analysis. Take note of the marketing and advertising campaigns your competitors are running. Then identify opportunities and use your brand's strengths to outperform the competition.\n\n\n### 4. Clarify your value proposition\n\nHow is your business uniquely positioned to help your ICP? Get clear on your value proposition.\n\n**Pinpoint what makes your business, product, or service unique.** Then, use your findings to create messaging that resonates with your target audience. Use this messaging throughout your marketing campaigns.\n\n\n### 5. Define goals and tactics\n\nWhat will your marketing efforts achieve? How will you reach these objectives? The final step in developing a B2B strategy is setting goals and deciding on the best tactics and channels to accomplish them.\n\nAlign your marketing goals with your business goals. Match your tactics with important touchpoints along the buyer's journey.",{"id":14696,"__typename":833,"image":14697},"Pt7Zz644RoyouEJuxzVn0g",{"id":14698,"alt":14699,"height":14700,"url":14701,"width":14702},"13328605","young woman using a whiteboard",3850,"https://livestorm.imgix.net/1127/1618493909-6-keys-to-the-perfect-webinar-keynote-or-powerpoint.jpg",5767,{"id":14704,"__typename":811,"text":14705},"ANfj9EZYS3O5zkR7mjH8aA","As an example, suppose you need to reach specific revenue goals. To generate warm leads that you can convert into customers, you might host a live webinar and set up an email nurture sequence.\n\n\n## Top B2B marketing channels\n\nHow does effective B2B marketing look? Get inspired by these examples.\n\n\n### B2B video marketing\n\nVideo marketing is particularly important for B2B teams due to its relationship building capabilities. **Whether you [live stream virtual events](https://livestorm.co/virtual-event-software), host webinar series, or offer on-demand video, this format is helpful for establishing trust.**\n\nIn many cases, [webinar marketing](https://livestorm.co/blog/webinar-marketing-planning) also gives you an opportunity to interact directly with prospects. For example, Livestorm's [webinar software](https://livestorm.co/free-webinar-software) enables marketers to poll and chat with viewers during events.\n\nYou can also use Livestorm to [record live streams](https://livestorm.co/blog/how-record-livestream) and turn live events into on-demand videos. Then, you can use these recordings to generate leads.\n\n[Spendesk uses webinars](https://www.spendesk.com/events/boost-efficiency-hr-finance-webinar/) to connect with the spend management platform's target audience. The webinar pictured below is designed for finance and HR professionals and features a panel of internal and external speakers.",{"id":14707,"__typename":833,"image":14708},"AWPcdQcuQKiQeC93JXj6RQ",{"id":14709,"alt":14710,"height":14711,"url":14712,"width":838},"eIn4n-oXT3Wu9nzTO6MWGg","Spendesk webinar",1367,"https://livestorm.imgix.net/1127/1716044360-spendesk-webinar.png",{"id":14714,"__typename":811,"text":14715},"MjOvPfDLSheS_5xkvO-Nvg","HubSpot uses video marketing to connect with prospects and customers asynchronously. For example, the [HubSpot Spotlight](https://www.youtube.com/playlist?list=PLJF0lZ9q8zL09pXH2i2jMusyW5fkUHdnB) series serves as a product showcase that highlights feature releases, [product demos](https://livestorm.co/blog/product-demo-video), and tutorials.",{"id":14717,"__typename":833,"image":14718},"YfTyATm8T2qW1_ESXA8jig",{"id":14719,"alt":14720,"height":14721,"url":14722,"width":838},"NF3b_BEISbWWHrfQ86dd0g","HubSpot Spotlight YouTube playlist",872,"https://livestorm.imgix.net/1127/1716044405-hubspot-spotlight.png",{"id":14724,"__typename":811,"text":14725},"WiI5buj1R1qlCjsTAm_v8w","### B2B event marketing\n\nB2B event marketing creates immersive experiences for clients, prospects, and peers. These events can take place in person (live), virtually (online), or a hybrid of the two.\n\nEvents for B2B audiences can include speakers, [panel discussions](https://livestorm.co/blog/panel-discussion), workshops, networking sessions, or any combination of these formats. Some of common B2B event types include:\n\n\n\n* Conferences\n* Webinars\n* Trade shows\n* VIP dinners\n\nAs an example, [Dreamforce](https://www.salesforce.com/dreamforce/) is an annual conference for B2B tech companies. The three-day conference includes over 1,000 breakout sessions, workshops, demonstrations, keynote speeches, and networking roundtables.",{"id":14727,"__typename":833,"image":14728},"UF_AZWhTQByEfmPvM1OYFQ",{"id":14729,"alt":14730,"height":14731,"url":14732,"width":838},"aW7kecwWRqiHTjfiTSbSCw","Dreamforce conference homepage",770,"https://livestorm.imgix.net/1127/1716078246-dreamforce-conference.jpg",{"id":14734,"__typename":811,"text":14735},"Xe1AEAvLRyOZaBojNXZA8Q","[HIMSS Global Conference & Exhibition](https://www.himssconference.com/en/homepage.html) is an annual event hosted by the Healthcare Information and Management Systems Society. In addition to conference programming, the event also includes an expo hall for vendors to promote their businesses and generate leads.",{"id":14737,"__typename":833,"image":14738},"Gzve5n1zQbyBiDimU5zNCw",{"id":14739,"alt":14740,"height":14741,"url":14742,"width":838},"CyRNPXbDTjSsLu5WGJZkog","HIMSS conference homepage",689,"https://livestorm.imgix.net/1127/1716078275-himss-conference.png",{"id":14744,"__typename":811,"text":14745},"OoaLsaMHRgCTEmdZs2aJLg","### B2B podcast marketing\n\nWith podcasts, B2B marketers can have detailed conversations about the trends, problems, and challenges their target buyers are experiencing. As a result, **podcasts are helpful for building credibility and carving out authority in a niche**.\n\nB2B businesses can approach [podcasts and live interviews](https://livestorm.co/use-cases/webinar-software-video-podcasts-and-interviews) one of two ways:\n\nOn the one hand, you can follow the example that Corum Group sets with [The Tech M&A Podcast](https://open.spotify.com/show/4t1zDAifgsv0kvdBagRjBj). Each episode explores a trend in tech mergers and acquisitions, establishing the organization as a thought leader in the space.",{"id":14747,"__typename":833,"image":14748},"JhV0paKRSq219ftQQVThIg",{"id":14749,"alt":14750,"height":14751,"url":14752,"width":838},"FdfGuD8fQyC7ivV4F1gm2g","The Tech M&A Podcast",1059,"https://livestorm.imgix.net/1127/1716044510-the-tech-m-a-podcast.png",{"id":14754,"__typename":811,"text":14755},"Y5QNPhWcSCegVhtA14T5zg","However, your organization doesn't necessarily have to host a podcast to get similar benefits. The [exitfive podcast](https://open.spotify.com/show/0OJJbQlcUlHiLSvNZoJTYf) hosts B2B marketing leaders, giving them an opportunity to highlight their experience and promote their companies.",{"id":14757,"__typename":833,"image":14758},"AQeesVAcT5e--Rfp2ejo7w",{"id":14759,"alt":14760,"height":14761,"url":14762,"width":838},"VGseVqFNS8-OBC4l5ePUwA","exitfive podcast",1115,"https://livestorm.imgix.net/1127/1716044546-exitfive-podcast.png",{"id":14764,"__typename":811,"text":14765},"bTjZy9c4TS24zoh4kBMwVw","### B2B content marketing\n\n**A typical content marketing strategy for B2B includes a range of content types**, including:\n\n\n\n* Blog posts that focus on search engine optimization (SEO) to attract organic traffic\n* Case studies that detail how the company has helped B2B customers solve problems\n* In-depth ebooks, guides, and whitepapers that include original research\n\nFor example, the [Rippling blog](https://www.rippling.com/blog) features a steady stream of content geared toward finance, IT, and HR professionals. Both dedicated writers and members of Rippling's executive team contribute to the blog.",{"id":14767,"__typename":833,"image":14768},"SIrDl8uhT6-yH8UOaSFrLg",{"id":14769,"alt":14770,"height":9637,"url":14771,"width":838},"UuTo5pwPRr654bo2Va9QIA","Rippling blog","https://livestorm.imgix.net/1127/1716044586-rippling-blog.png",{"id":14773,"__typename":811,"text":14774},"XoKZ3wcwT5O9yMB_wr_MKg","The [Ramp resource center](https://ramp.com/resources) includes original research like the article pictured below. It also features content like customer stories, company news, and business spending benchmarks.",{"id":14776,"__typename":833,"image":14777},"YjKIWa42QqSYWcZmVx173w",{"id":14778,"alt":14779,"height":1215,"url":14780,"width":838},"ZBtlc55sREmhvZEp1D0WtA","Ramp resource center","https://livestorm.imgix.net/1127/1716044615-ramp-resource-center.png",{"id":14782,"__typename":811,"text":14783},"HqKoCLinQPa8u5JqcgAaKw","### B2B social media marketing\n\nSocial media is an essential channel in most B2B digital marketing strategies. And because LinkedIn is a social network for professionals, it's often the most important social media channel for B2B businesses.\n\n**Social media platforms like LinkedIn are ideal for distributing and repurposing marketing materials.** They can help you get your video, podcast, and content marketing in front of more of your target market.\n\nFor example, this [MadKudu LinkedIn post](https://www.linkedin.com/posts/madkudu_5-step-strategy-to-warm-outbound-activity-7117994978773012480-ovu6) features an interactive carousel with five steps for using quality scoring. This LinkedIn post also summarizes and links to a more in-depth blog post.",{"id":14785,"__typename":833,"image":14786},"fUAkR4JCQ0uuxjmrFZYxcg",{"id":14787,"alt":14788,"height":14789,"url":14790,"width":14791},"WtrlIc2uQhytSDOzCAaHHQ","MadKudu LinkedIn post",2105,"https://livestorm.imgix.net/1127/1716044653-madkudu-linkedin-post.png",1128,{"id":14793,"__typename":811,"text":14794},"R4BLY0zETtOZEMegIoAa0Q","This [Intercom LinkedIn post](https://www.linkedin.com/posts/intercom_linkedinlive-builtforyou-customerservice-activity-7179142894673375233-aOXC) promotes the release of the customer service platform's AI copilot. It includes a LinkedIn live stream and links to a waitlist for the product.",{"id":14796,"__typename":833,"image":14797},"QspC-_syRVGheEbdYw04ng",{"id":14798,"alt":14799,"height":14800,"url":14801,"width":5916},"EDCeJL6rSOmrFE2K8e64mQ","Intercom LinkedIn post",1834,"https://livestorm.imgix.net/1127/1716044715-intercom-linkedin-post.png",{"id":14803,"__typename":811,"text":14804},"eeyJ0KAFTxSlb1zqwpjF7w","### B2B email marketing\n\n**Email marketing is especially helpful for developing long-term relationships with B2B customers.** From monthly newsletters to product announcements to behavior-based campaigns, email can guide leads toward a conversion or encourage them to get more value from your product or service.\n\nAs an example, Lavender sends weekly newsletters. Each issue features new content from the AI-powered email coach, tips for writing more effective emails, and frameworks for powerful sales emails.",{"id":14806,"__typename":833,"image":14807},"RbfOYIiBRmCraQpTsyyELg",{"id":14808,"alt":14809,"height":14810,"url":14811,"width":838},"fXTroWPgRnWFLOrsPYEW4g","Lavender letter email newsletter",1667,"https://livestorm.imgix.net/1127/1716044761-lavender-newsletter.png",{"id":14813,"__typename":811,"text":14814},"c7vgq25ZQhuYJGoZejHb6A","The Bubbles email below announces a new product feature. The email includes an animated GIF demonstrating the new release and a call-to-action button encouraging subscribers to use the feature.",{"id":14816,"__typename":833,"image":14817},"N_ij14PsRa26aKCRXYzolQ",{"id":14818,"alt":14819,"height":14820,"url":14821,"width":838},"EESv0AcvSj6x1WUec09kAQ","Bubbles feature release email",1762,"https://livestorm.imgix.net/1127/1716044799-bubbles-email.png",{"id":14823,"__typename":811,"text":14824},"cLRitEA4TpCFNRUMTc1pWA","The Apollo.io email below is a behavior-based message. It shows exactly where the recipient is in the onboarding workflow and incentivizes them to complete the process.",{"id":14826,"__typename":833,"image":14827},"AnQMrLmuSeGxHvKy9hgsgQ",{"id":14828,"alt":14829,"height":14830,"url":14831,"width":838},"JnfozC9qRAiE4S8xuw8Bug","Apollo.io onboarding email",1453,"https://livestorm.imgix.net/1127/1716044841-apollo-onboarding-email.png",{"id":14833,"__typename":811,"text":14834},"R-53prmMR8mjDpfOgPttUw","### B2B influencer marketing\n\nInfluencer marketing may not be as popular for B2B companies as it is for B2C brands. However, influencers can increase brand awareness and drive adoption for B2B businesses.\n\nFor example, Vin Matano's LinkedIn post announces the seller's partnership with Magical. It also highlights use cases for the productivity app and includes a referral link.",{"id":14836,"__typename":833,"image":14837},"KfmD6wlnR7OS7UMYBvKcGw",{"id":14838,"alt":14839,"height":14840,"url":14841,"width":1489},"Uwyr1wbMQ0G_LQ_qd4RoQw","Vin Matano LinkedIn post",1402,"https://livestorm.imgix.net/1127/1716044883-magical-infleuncer-marketing.png",{"id":14843,"__typename":811,"text":14844},"HiPVPrlGQq2gOkVFTGqsXg","Dale Dupree's LinkedIn post announces his partnership with Sendoso as a Sendinfluencer. The post positions Sendoso as a direct mail platform, helping followers understand how it could fit in their workflows.",{"id":14846,"__typename":833,"image":14847},"BHLmMw4hTPGwlqgpXKXKQQ",{"id":14848,"alt":14849,"height":1232,"url":14850,"width":14851},"VIkZ-0ctQuqrV-VVdD9r2Q","Dale Dupree LinkedIn post","https://livestorm.imgix.net/1127/1716044918-sendoso-influencer-marketing.png",1018,{"id":14853,"__typename":811,"text":14854},"IzxV4w-RT6eLgFrhTM_Kkg","## Livestorm for B2B marketing\n\nWhen you want to reach your B2B audiences via podcasts, webinars, or virtual events, Livestorm is a smart solution. With Livestorm, you can:\n\n\n\n* Live stream podcast interviews, webinar series, and virtual conferences\n* [Create webinar funnels](https://livestorm.co/blog/create-a-webinar-funnel) and generate leads with on-demand video content\n* Set up email cadences to build long-term customer relationships\n* [Integrate Livestorm](https://livestorm.co/integrations) with thousands of apps for a robust B2B marketing platform\n\nWant to see how our video marketing tool could enhance your B2B strategy? [Sign up for a Livestorm account](https://app.livestorm.co/#/signup) and set up your first event in minutes.",{"id":12959,"alt":12960,"height":897,"url":12961,"width":899},"2024-05-20",[],"Explore the top B2B marketing strategies for 2025. Learn about video marketing, email marketing, and more in this comprehensive guide for B2B.",[],"B2B Marketing Strategies: Your Guide to What Works in 2025",{"id":14862,"alternativeVersions":14863,"_locales":14866,"_publishedAt":14867,"_updatedAt":14868,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":14869,"blogPostAuthor":14872,"cluster":14874,"content":14879,"coverImage":36,"coverWithImgix":15023,"bottomContentOffer":166,"date":15024,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":15025,"relatedPillarPage":166,"seoDescription":15026,"sidebarContentCard":166,"structuredData":15027,"subtitle":15026,"title":15047,"slug":14865},"XeQsQiX1TK6R23xYR_qrOw",[14864],{"locale":756,"value":14865},"what-is-account-based-marketing",[756],"2024-12-23T14:05:10+01:00","2024-12-23T02:54:50+01:00",[14870,14871],{"id":766,"name":674,"slug":675},{"id":872,"name":681,"slug":682},{"id":1028,"avatar":14873,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1037,"bottomContentCardCtaTitle":1038,"bottomContentCardText":1039,"bottomContentCardTitle":1040,"displayCustomerLogoSection":493,"headerCtaText":1041,"headerCtaCtaTitle":1038,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":14875,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1057,"title":1058,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1043,"trackName":32,"trackNameFallback":1044,"backgroundImage":14876,"coMarketing":493,"ebook":36,"image":36,"resourceType":14877,"shortDescription":1055,"slug":1056,"title":1044},{"id":1046,"alt":1047,"height":1048,"url":1049,"width":1048},{"id":1051,"color":1052,"cta":1053,"icon":14878,"name":635},{"id":575,"name":576},[14880,14883,14886,14889,14897,14900,14903,14906,14908,14911,14914,14917,14919,14922,14929,14932,14939,14942,14949,14952,14955,14958,14965,14968,14975,14978,14985,14988,14995,14998,15005,15008,15014,15017,15020],{"id":14881,"__typename":811,"text":14882},"AkgW4RAwSSmF5972Ow-J2Q","Are your sales and marketing teams wasting resources on bad-fit leads or low-value accounts? With **account-based marketing (ABM),** you narrow your targeting and focus on specific high-value accounts.\n\nThat means you can stop spending time on leads that will never convert. Instead, you can identify and engage the accounts that matter most, ultimately closing deals more efficiently.\n\nIn this guide to account-based marketing, we'll share an ABM definition, discuss key benefits, and cover how to set up a campaign. We'll also explore ABM tools and best practices so you can take steps to start now.\n\n\n## What is account-based marketing?\n\n**Account-based marketing is a growth strategy that uses personalized content and campaigns to target and engage certain companies.** At the core of any successful ABM program is a list of high-value accounts.\n\nSales and marketing teams work together to tailor the buying experience to each of these accounts. They use marketing automation tools across multiple campaigns, creating customized experiences for each decision maker.\n\nThe goal is to establish as many touchpoints as possible. This strategy keeps your business top of mind with these accounts and unlocks opportunities for sales.\n\nABM allows B2B companies to create stronger relationships with target accounts. When implemented correctly, this [B2B marketing strategy](https://livestorm.co/blog/b2b-marketing-strategies) can also improve pipeline quality and increase ROI.\n\n\n### ABM vs inbound marketing\n\nTo understand this strategy fully, it's helpful to compare the account-based marketing definition above with inbound marketing. Here are a few important differences:\n\n\n\n* **Targeting**: ABM focuses on decision makers within specific accounts, while inbound targets a much wider set of prospects based on more general behaviors.\n* **Personalization**: ABM creates custom content and experiences at every stage of the customer journey, while inbound uses minimal personalization.\n* **Goals**: ABM aims to nurture and convert high-value accounts, while inbound focuses on using [demand and lead generation](https://livestorm.co/blog/demand-generation-vs-lead-generation) to build awareness and qualify leads.\n\n\n## Types of account-based marketing\n\nThere's more than just one way to run an ABM program. Most B2B companies **use two or more of these methods** to balance reaching mission-critical accounts with scaling the program successfully.\n\n\n### Strategic ABM\n\n**Strategic ABM uses significant resources to target a _very_ high-value account using a one-to-one approach.** Essentially, each account becomes a market of one. It's most common with enterprise customers.\n\nAn experienced marketer researches a specific account and works with a dedicated team to develop a strategy and a series of touchpoints. Then, the team produces custom content that aligns with the account.",{"id":14884,"__typename":833,"image":14885},"Ui9pLInxRxuZmiNAOVwmPA",{"id":3983,"alt":3984,"height":3433,"url":3985,"width":1778},{"id":14887,"__typename":811,"text":14888},"exsbe5RpRSWlxn_H4Xk8Lw","Strategic ABM works best when you have deep research on a specific account and sufficient resources to develop a library of content that's likely to resonate. Consider using this method when the value of the account far outweighs the cost of the ABM program.\n\n\n### ABM lite\n\nABM lite uses a one-to-few approach. **Instead of targeting a single account, ABM lite segments accounts into groups with shared qualities—such as the same vertical or similar business challenges.**\n\nWith ABM lite, the team typically develops a single set of marketing materials to engage accounts. However, they customize the content for each company and role across marketing and sales channels.\n\nABM lite works best when you want to target multiple accounts in a certain segment but you don't have deep research for any of them. Consider using this method when the value of each account doesn't warrant a dedicated team.\n\n\n### Programmatic ABM\n\nProgrammatic ABM uses a one-to-many approach. **With programmatic ABM, you can reach a much larger group of target accounts more efficiently.**\n\nInstead of manual customization, programmatic ABM relies more heavily on marketing automation. As a result, the sales and marketing content has the potential to reach thousands of accounts while still remaining relevant.\n\nProgrammatic ABM works best when you want to reach a large set of accounts at scale. Consider using this method when you have less data on your target accounts and you're willing to sacrifice some personalization.\n\n\n## Why you should use account-based marketing\n\nNow that we've defined account-based marketing, let's cover why to use it. Here are some of the most important advantages for B2B marketing and sales teams.\n\n\n### Shorter sales cycles\n\nOne of the biggest benefits of account-based marketing is its ability to shorten sales cycles. In some cases, **ABM programs have helped B2B companies [reduce time to close by half](https://cxl.com/blog/account-based-marketing-case-studies/)**.\n\nThis happens because ABM doesn't rely on a standard inbound marketing approach. Instead of using [demand generation tactics](https://livestorm.co/blog/demand-generation-tactics) to spark interest and then taking time to qualify prospects, ABM skips these steps entirely.\n\nWith ABM, you identify and connect with target accounts first. By building relationships with key decision makers, you can influence deals and generate conversions more efficiently.\n\n\n### Better alignment between marketing and sales\n\nFor many B2B companies, misalignment between sales and marketing is a major issue. In fact, **[90% of sales and marketing professionals](https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/cx/2020/images/pdfs/moments-of-trust-v4.pdf) report misalignment**.\n\nAlmost 100% believe this lack of alignment negatively affects both the business and the customer. After all, it can lead to wasted time for the business and inconsistent experiences for the customer.",{"id":14890,"__typename":833,"image":14891},"G-5-H7sOTKexKEGrx1k6yg",{"id":14892,"alt":14893,"height":14894,"url":14895,"width":14896},"14594456","people having a meeting in the office",3821,"https://livestorm.imgix.net/1127/1619627023-how-to-accelerate-sales-cycles-with-webinars.jpg",5732,{"id":14898,"__typename":811,"text":14899},"WHdURhSeRh6SMOG9kqdXhw","ABM requires sales and marketing teams to pool resources and collaborate on strategy and execution. As a result, this method [improves alignment between sales and marketing](https://app.livestorm.co/livestorm/closing-the-gap-the-power-of-sales-and-marketing-alignment) and makes marketing more efficient.\n\n\n### More deliberate use of resources\n\nWhen marketing and sales teams collaborate on ABM, they devote resources to winning high-value accounts. As a result, they allocate resources more efficiently and focus effort on accounts that are likely to convert.\n\nIn contrast, inbound marketing tends to be far less efficient. Between prospecting and [lead generation](https://livestorm.co/blog/b2b-lead-generation-best-practices), teams often waste time and effort on accounts that never convert.\n\n\n### Greater relevance for key accounts\n\nPersonalization is a core component of any ABM strategy. By delivering custom content at each touchpoint, you increase the relevance of each interaction with a target account.\n\nThe more you tailor experiences to accounts, the better you can capture attention and build trust. As a result, you can create a better customer experience from the first touchpoint to when you close the deal.\n\n\n### Higher return on investment\n\nFor most B2B businesses, ABM pays off in a measurable way. **[Over 75% of marketers](https://abmleadershipalliance.com/ebook/rethinking-abm-2020-benchmark-study/) report that ABM has a higher ROI than traditional marketing efforts**. And 26% report that ABM drives significantly higher ROI.\n\nThis happens because ABM prioritizes a specific set of target accounts rather than casting a wide net. As a result, it focuses on marketing and sales efforts that make an impact and encourage more efficient spend.\n\n\n## How to build an account-based marketing strategy\n\nUse these steps as a guide to map out an ABM strategy for your business.\n\n\n### Clarify your ideal customer profile\n\nStart by getting clear on your company's [ideal customer profile](https://livestorm.co/blog/ideal-customer-profile) (ICP). In other words, **define the customer that's most valuable to your business and that will benefit the most from the solutions you offer**.\n\nTo guide your ABM strategy, you need to know your ICP's:\n\n\n\n* Industry\n* Location\n* Company size\n* Annual revenue\n* Tech stack\n\nFor B2B, an ICP refers to a business. We'll cover buyer personas (i.e., decision makers) later.",{"id":14901,"__typename":833,"image":14902},"P7eMH_XXT6qlhaZiC-GAHg",{"id":6555,"alt":6556,"height":897,"url":6557,"width":899},{"id":14904,"__typename":811,"text":14905},"KU_kK1EyS5eGoIB7slx_yg","### Identify high-value accounts\n\nOnce you've defined your ICP, you'll know the characteristics to seek out in a customer. The next step is creating a list of high-value accounts that fit your ICP.\n\nUse a prospecting tool or a dedicated ABM tool to identify companies that align with your ICP. To maximize ROI, focus on accounts with the highest possible potential value.\n\n\n### Get to know target accounts\n\nNext, research the list of accounts you've identified. Look for information like:\n\n\n\n* Pain points, which tell you whether you can help the company\n* Goals, which tell you if the company needs your solution\n* Timeline, which tells you how soon the company plans to purchase\n* Engagement, which tells you if the company has interacted with your business\n\nYou don't have to do this research manually. Many ABM tools provide this information, often using predictive analytics to understand how companies are likely to behave.\n\n\n### Score or rank target accounts\n\nIn many cases, you can't target all the accounts you've identified at once. **By ranking the accounts, you'll know which to prioritize so your team can allocate ABM efforts and resources effectively.**\n\nOne option is scoring the accounts manually. Assign scores to each account based on factors like how well the company fits your ICP, how likely they are to convert soon, and how much value they would generate.\n\nAnother option is using a lead scoring tool to simplify this part of the process. All you have to do is input your ICP data and account research. The tool layers on intent data to score the leads and rank them for you.\n\n\n### Pinpoint stakeholders for each account\n\nUntil this point, the process has focused solely on accounts. But **to run a successful ABM program, you have to connect with people—not businesses**.\n\nThe next step is identifying which stakeholders to connect with at each target account. Outreach tools and B2B databases can help you find relevant decision makers, including their current contact information.\n\n\n### Build a content library\n\nOnce you've made all account-related decisions, focus on the content you'll use for engagement. **If you plan to prioritize strategic ABM and focus on a single account, you can simply build a custom content library.**\n\nFor example, you might develop reports that address issues your top account is dealing with. Or you might design webinars based on the account's specific needs or use cases.\n\n**If you plan to use ABM lite or programmatic ABM, you'll need to create a content library that includes resources you can personalize later.** For example, [Livestorm's content library](https://livestorm.co/resources) includes:\n\n\n\n* Ebooks that serve as in-depth guides on issues our target customers often ask about\n* Reports with original data that help our target customers understand current trends\n* [Webinars](https://livestorm.co/resources/guides/what-is-a-webinar) that educate and engage our target customers on relevant topics",{"id":14907,"__typename":913,"youtubeLink":2031},"V45ciVQIRZSYiZlWD7K5pA",{"id":14909,"__typename":811,"text":14910},"FF6_2AwMT_OZyP6S9VoKIg","### Personalize content for each account and stakeholder\n\nNext, personalize your content library to create custom content for each account and stakeholder. In addition to personalizing the formats above, consider developing custom:\n\n\n\n* Outreach emails\n* Display or social ads\n* Dynamic website content",{"id":14912,"__typename":833,"image":14913},"br1B02QnTyK3loNPaNJMyg",{"id":5107,"alt":5108,"height":5109,"url":5110,"width":5111},{"id":14915,"__typename":811,"text":14916},"SiHpWtYIQzaBdxUYCyJSQA","### Run ABM campaigns on relevant channels\n\nOnce you've created a content library, you're ready to put your ABM approach into action. **The best ABM channels to use depend on the accounts you want to target and the decision makers you need to reach.**\n\nSome of the best sales and marketing channels include:\n\n\n\n* Social media platforms like LinkedIn, where you can connect with decision makers via direct messages or by commenting on their posts\n* Ad networks like the Google search and display network, where you can target accounts and send them to personalized landing pages\n* Email marketing, where you can send personalized outreach messages and share links to resources like webinars, ebooks, and reports\n\n\n### Engage decision makers\n\nABM is about much more than broadcasting information. With every touchpoint, focus on account engagement and building relationships with decision makers.\n\nFor example, when you host [live webinars](https://livestorm.co/use-cases/live-events) with Livestorm, you can engage with attendees in real time. Then, you can follow up with personalized emails or conference calls to continue the conversation.",{"id":14918,"__typename":913,"youtubeLink":4612},"fA-WXwYMSLiZRHHfsp3fkw",{"id":14920,"__typename":811,"text":14921},"WwTedmmqSTubYL8eFWTShw","Make sure to share data from each interaction with your sales and marketing team. This way, your team can continue to personalize every touchpoint based on past interactions and next steps in the customer journey.\n\n\n## Metrics to measure for ABM success\n\nTo determine if your ABM efforts are as successful as you'd hoped, you have to measure the right metrics. At a high level, you want to answer a few basic questions.\n\nFirst, are you successfully building relationships with decision makers within target accounts? Next, how efficiently are you guiding accounts to a closed-won deal? Finally, what's the ROI of your efforts?\n\nHere are some of the most useful ABM metrics to answer these questions:\n\n\n\n* **Website visits**: The number of times decision makers from your target accounts have visited your website, including personalized landing pages\n* **Engagement rate**: How frequently accounts open or view your content, such as downloading a report or watching a webinar\n* **Booked meetings**: How many sales calls or demos you've booked from ABM activities\n* **Conversion rate**: How frequently accounts turn into customers due to ABM activities\n* **Customer acquisition cost (CAC)**: The total cost of acquiring a customer, including marketing, sales, and advertising spend\n* **Revenue generated**: The total amount of revenue you've generated from ABM activities\n* **ROI**: The ratio of the cost of acquiring a customer to the revenue generated, which helps you measure the efficiency of your ABM spend\n* **Customer lifetime value (LTV)**: The total value of an account over the course of the relationship, which helps you compare different customers and find more high-value accounts\n* **Sales velocity**: The time it takes to close deals, which can help you determine how well you're deploying content and building relationships\n\n\n## Account-based marketing tools\n\nABM runs much more smoothly when you use the right tools. Here are a few to consider for your tech stack.\n\n\n### Customer data tools\n\nThese tools are essential for identifying accounts and scoring leads.\n\n\n#### Demandbase",{"id":14923,"__typename":833,"image":14924},"JGIcFd53Rd-vGkP9NAWUeA",{"id":14925,"alt":14926,"height":14927,"url":14928,"width":838},"UGs0R0K9QJqUQTk6GJwhPw","Demandbase homepage",778,"https://livestorm.imgix.net/1127/1724537850-demandbase-homepage.png",{"id":14930,"__typename":811,"text":14931},"Qih9WqhRThCPOophRSka4A","With [Demandbase](https://www.demandbase.com/), you can combine your data with third-party data and AI to identify target accounts and analyze intent. Then, you can segment accounts, manage opportunity lists, and monitor engagement to determine how decision makers interact with your business.\n\n\n#### UserGems",{"id":14933,"__typename":833,"image":14934},"XUJ0YqJeSKuwcFFoVbvg_w",{"id":14935,"alt":14936,"height":14937,"url":14938,"width":838},"R8UD5SlDSBqXxe1JWu6q7w","UserGems homepage",709,"https://livestorm.imgix.net/1127/1724537871-usergems-homepage.png",{"id":14940,"__typename":811,"text":14941},"DwVkgC0FSemXx1ujqaDXlg","[UserGems](https://www.usergems.com/) provides buying signals and intent data so you can spot the ideal time to connect with relevant decision makers. You can use the platform's workflows to act on signals automatically and avoid missing important moments.\n\n\n#### MadKudu",{"id":14943,"__typename":833,"image":14944},"VZQB9uy6QiGnmnNaSJHqzA",{"id":14945,"alt":36,"height":14946,"url":14947,"width":14948},"bzgjTAKXS9Ol-MVqxw357g",532,"https://livestorm.imgix.net/1127/1717149786-madkudu.png",1121,{"id":14950,"__typename":811,"text":14951},"RruW6AouSCOeoGxC_7bvHA","With [MadKudu](https://www.madkudu.com/), you can analyze buying signals and use AI-powered lead scoring to identify the right leads to prioritize. Then, you can equip your sales team with customized signal-based playbooks to ensure they create the most relevant touchpoints.\n\n\n### Campaign execution tools\n\nThese tools are ideal for developing personalized content across channels.\n\n\n#### Livestorm",{"id":14953,"__typename":833,"image":14954},"ayUKn0cgQQW51LO3e1VAAg",{"id":10436,"alt":10437,"height":10438,"url":10439,"width":9201},{"id":14956,"__typename":811,"text":14957},"LyBdm9SER-y6HGhATTRpSw","[Livestorm](https://livestorm.co) is ideal for creating customized webinars and virtual events for top accounts. With Livestorm, you can host live webinars to prioritize real-time engagement or offer automated webinars to connect with accounts at scale. Livestorm also provides analytics so you can see how viewers engage with your content.\n\n\n#### Mutiny",{"id":14959,"__typename":833,"image":14960},"LJQXYA2TQjih3_k9fDgqlQ",{"id":14961,"alt":14962,"height":14963,"url":14964,"width":838},"fswg2AbCRRaGhLYxsiSbHA","Mutiny conversion rate optimization homepage",801,"https://livestorm.imgix.net/1127/1716040780-mutiny-homepage.png",{"id":14966,"__typename":811,"text":14967},"HWpzNQDdRceDoJ4PFWP0Lw","With [Mutiny](https://www.mutinyhq.com/), you can personalize website content for top accounts using AI-powered tools. Mutiny identifies website visitors and generates microsites for target accounts automatically. It also shares engagement data with your team so you know how decision makers engage with your site.\n\n\n#### PathFactory",{"id":14969,"__typename":833,"image":14970},"Q5P4OanoT3Wp01eDXV9meA",{"id":14971,"alt":14972,"height":14973,"url":14974,"width":838},"QCT7gIzGSKWqpNpna0tKmQ","PathFactory homepage",626,"https://livestorm.imgix.net/1127/1724537892-pathfactory-homepage.png",{"id":14976,"__typename":811,"text":14977},"Ff3TkbsES4K29xjxWxEsOA","[PathFactory](https://www.pathfactory.com/) uses AI to generate personalized content experiences on your website. With this platform, you can automatically display the most relevant content to visitors from specific accounts, route visitors more efficiently, and use the results to optimize your approach.\n\n\n#### Influ2",{"id":14979,"__typename":833,"image":14980},"Mni8UyUjTme6UZqqDhsz5w",{"id":14981,"alt":14982,"height":14983,"url":14984,"width":838},"V8WDP5HjQBO1VH30KKl3_g","Influ2 homepage",886,"https://livestorm.imgix.net/1127/1724537912-influ2-homepage.png",{"id":14986,"__typename":811,"text":14987},"XsLy4LRmRLuXOMtxJzY5jw","[Influ2](https://www.influ2.com/) generates person-based ads so you can target decision makers with the right ad every time. This platform works across all major social and display networks so you can always reach and retarget with relevant ad content.\n\n\n### Marketing automation tools\n\nThese tools help with automating and optimizing ABM campaigns.\n\n\n#### HubSpot",{"id":14989,"__typename":833,"image":14990},"BcfxFkTnR4C30Whzfg8bdg",{"id":14991,"alt":14992,"height":3265,"url":14993,"width":14994},"BUQu9NH-TJGgckaBIE3B6Q","HubSpot ABM","https://livestorm.imgix.net/1127/1724537933-hubspot-abm.png",1165,{"id":14996,"__typename":811,"text":14997},"XDGmyilYRnCS5nw-Uv37XQ","With [HubSpot ABM](https://www.hubspot.com/products/abm-software), you can organize target accounts by tiers and use AI-powered recommendations to expand your list. You can also engage decision makers and track every touchpoint using HubSpot's built-in CRM and analytics tools.\n\n\n#### Adobe Marketo Engage",{"id":14999,"__typename":833,"image":15000},"DOE9xXl8SNS8FNtxyBa1Fw",{"id":15001,"alt":15002,"height":15003,"url":15004,"width":838},"ZtV6KwqATnGPpdvv4aY9MA","Adobe Marketo Engage homepage",852,"https://livestorm.imgix.net/1127/1724537960-adobe-marketo-engage-homepage.png",{"id":15006,"__typename":811,"text":15007},"Wv9u0Ox-T72DBoCt13x96g","[Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html) can automate email marketing, website personalization, and content delivery. It can also build AI-powered lists of top accounts and share insightful analytics to keep sales and marketing on the same page.\n\n\n#### Salesforce",{"id":15009,"__typename":833,"image":15010},"X0iTr5hARcCUx6d_46srNA",{"id":15011,"alt":15012,"height":4941,"url":15013,"width":838},"KYEed0SITUCFb8_ah6WrVw","Salesforce Marketing Cloud Account Engagement homepage","https://livestorm.imgix.net/1127/1724537986-salesforce-marketing-cloud-account-engagement-homepage.png",{"id":15015,"__typename":811,"text":15016},"QLmVwfhCTKGSj94nhdNCOA","With [Salesforce Marketing Cloud Account Engagement](https://www.salesforce.com/marketing/b2b-automation/), you can automate campaigns, connect with key accounts, and track results across channels. Since Salesforce has AI-powered lead scoring and CRM tools, it may also help you build a leaner tech stack.\n\n\n## Account-based marketing best practices\n\nKeep these best practices in mind to make your ABM campaigns as successful as possible.\n\n\n### Align marketing and sales teams\n\nAccount-based marketing doesn't rely on marketing alone. Instead, it must be a partnership. **Sales and marketing alignment is critical for ABM.**\n\nFrom the beginning, the two teams have to align on both the ICP and the top accounts to target. They also have to agree on a lead scoring strategy so all efforts go toward prioritizing the same accounts.\n\nNext, sales and marketing must be on the same page in terms of messaging and content. This kind of alignment is much easier to accomplish when you have a shared content library.\n\nFinally, the two teams have to agree on which technology to use and which metrics to track. This way, everyone will be able to access the same data, work toward the same goals, and know when to make changes.\n\n\n### Use reliable data sources\n\n**From research to measurement, ABM relies on data at every step of the process.** To run efficient sales and marketing campaigns, you need accurate data. Almost [80% of marketers](https://resources.foundryco.com/thank-you/abm-benchmarking-study-white-paper) who use five or more data sources report that sales accepts more than half of their leads.\n\nChoose your customer data tools wisely. You'll avoid wasting resources on bad-fit prospects or reaching out to the wrong decision makers.\n\nBe selective about reporting and analytics tools. You'll have an easier time identifying what's working so you can optimize your efforts.\n\n\n### Create the right tech stack for your team\n\nIt's possible to manage some elements of ABM manually. But **when you want to increase ROI and improve efficiency, you have to invest in the right tools**.\n\nAim to build a tech stack with tools that integrate with one another. When your tools share data, you'll have an easier time automating marketing tactics and analyzing results.\n\nFor example, [Livestorm integrates](https://livestorm.co/integrations) with 1,000+ apps. From marketing automation tools to customer relationship management (CRM) tools to collaboration tools, it has the integrations you need to work more efficiently.",{"id":15018,"__typename":913,"youtubeLink":15019},"M_O0Jiv_Qjil5yeaoWVsJw","https://www.youtube.com/embed/3hK0E9lZUwI",{"id":15021,"__typename":811,"text":15022},"YeF0DxILQA6hTfK4Gqk-ew","### Revisit your approach and adjust as necessary\n\nLike any marketing strategy, **ABM isn't something you can set up and expect to run in the background with no oversight**. Instead, it requires regular reviews and optimizations.\n\nUse the metrics above to measure what matters most. Establish benchmarks and set KPIs for your ABM strategy.\n\nThen, use your benchmarks and KPIs to see what's working and what isn't. Consider investing more in what's working and adjusting what isn't. Test new channels, try new tactics, or modify touchpoints.\n\n\n## Livestorm for your ABM strategy\n\nWhen you want to include live or [automated webinars](https://livestorm.co/webinar-software/automated-webinars) in your ABM strategy, Livestorm can help. Our video conferencing and [webinar software](https://livestorm.co/webinar-software) is ideal for connecting with decision makers one on one, in small groups, or at scale.\n\nWith Livestorm, you can:\n\n\n\n* Develop unique webinars for target accounts\n* Build custom landing pages for each event\n* Connect with decision makers via video calls\n* Sync data with 1,000+ Livestorm integrations\n\nCurious how Livestorm works with your tech stack? [Sign up for Livestorm](https://app.livestorm.co/#/signup) and test it for free.",{"id":1455,"alt":1456,"height":897,"url":1457,"width":899},"2024-08-27",[],"Learn effective B2B strategies to target high-value accounts and optimize sales and marketing efforts with account-based marketing.",[15028,15033,15042],{"id":15029,"contentData":15030},"CoLunfNaTem3ujTAOxjM6A",{"@context":1167,"@type":1168,"name":2049,"description":15031,"thumbnailUrl":2051,"uploadDate":2052,"duration":2053,"embedUrl":2031,"interactionCount":15032},"Interested in hosting a webinar with Livestorm? In this video, we're sharing the ins and outs of the Livestorm event room. Learn about our engagement features, Livestorm plugins, and tips for putting them to use at each stage of your webinar. ⏱️ Timestamps: 00:00 - Intro 01:00 - Virtual backgrounds 01:43 - Engagement features 02:10 - Chat 02:52 - Polls 03:35 - Questions 04:12 - Plugins 06:02 - Starting your event 07:27 - During your event 09:17 - Wrapping up your event Useful links: 🤓 Try Livestorm for free: https://bityl.co/Bt93 🎨 Access 100+ free virtual backgrounds: https://bityl.co/Bt97 🔮 5 Predictions for the Future of Video: https://ytube.io/3S30 ❤️ Like this video? Subscribe to our channel: https://ytube.io/3S3c Want more Ice breaker ideas? We’re sharing some of our favorite ice breaker ideas for virtual teams of all kinds • Ice breaker Questions: https://livestorm.co/ice-breaker-questions • Ice breaker Games and Activities: https://livestorm.co/ice-breaker-games ---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","3486",{"id":15034,"contentData":15035},"Mgvq3MBkSBylBcUtvdKNdA",{"@context":1167,"@type":1168,"name":15036,"description":15037,"thumbnailUrl":15038,"uploadDate":15039,"duration":15040,"embedUrl":15019,"interactionCount":15041},"Livestorm Integrations","Make the most of your video engagement strategy and connect Livestorm with over 1,000 apps. Benefit from easier workflows and streamlined processes thanks to our native integrations and via Zapier. Now you can push data from your events and get some real insights. ---------- Livestorm is the browser-based, end-to-end video engagement platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co","https://i.ytimg.com/vi/3hK0E9lZUwI/default.jpg","2021-07-12T13:12:08Z","PT41S","173722",{"id":15043,"contentData":15044},"f8qB12d0TQKVG2iW-cXmjw",{"@context":1167,"@type":1168,"name":4646,"description":15045,"thumbnailUrl":4648,"uploadDate":4649,"duration":4650,"embedUrl":4612,"interactionCount":15046},"Webinar follow-up is key to a webinars performance, and should go beyond the classic \"Here's the webinar replay\". Experts Kathryn Hurley, Events Manager at ChartMogul, Cody Stover, Senior Demand Generation Manager at Customer.io, and Pauline Mura, Marketing Manager at Livestorm, share their best practices to follow up with webinar leads and attendees, such as: - Personalisation tips - Answers to live questions - Leveraging webinar engagement data Watch the full discussion here https://shorturl.at/cQYBE ---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","33","What Is Account-Based Marketing? Complete Guide to ABM",{"id":15049,"alternativeVersions":15050,"_locales":15053,"_publishedAt":15054,"_updatedAt":15055,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":15056,"blogPostAuthor":15058,"cluster":15060,"content":15069,"coverImage":36,"coverWithImgix":15151,"bottomContentOffer":166,"date":2042,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":15155,"relatedPillarPage":166,"seoDescription":15156,"sidebarContentCard":166,"structuredData":15157,"subtitle":15156,"title":15174,"slug":15052},"E4sduFy9SNSVxlPOk7pNaw",[15051],{"locale":756,"value":15052},"alternative-to-on24",[756],"2024-12-23T15:47:50+01:00","2024-12-23T02:52:21+01:00",[15057],{"id":2072,"name":2073,"slug":2074},{"id":1028,"avatar":15059,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1189,"bottomContentCardCtaTitle":780,"bottomContentCardText":1190,"bottomContentCardTitle":1191,"displayCustomerLogoSection":493,"headerCtaText":1192,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":15061,"relatedPillarPage":15067,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1219,"title":1220,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1194,"trackName":32,"trackNameFallback":1195,"backgroundImage":15062,"coMarketing":166,"ebook":15063,"image":15064,"resourceType":15065,"shortDescription":1206,"slug":1207,"title":1195},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1198},{"id":1200,"alt":1195,"height":564,"url":1201,"width":551},{"id":1203,"color":1204,"cta":312,"icon":15066,"name":568},{"id":615,"name":616},{"id":1209,"backgroundImage":15068,"shortDescription":1216,"shortTitle":1217,"slug":1218},{"id":1211,"alt":1212,"height":1213,"url":1214,"width":1215},[15070,15073,15076,15079,15082,15085,15088,15094,15097,15100,15103,15106,15109,15117,15120,15123,15126,15129,15132,15139,15142,15148],{"id":15071,"__typename":811,"text":15072},"CzP35hLwQHuJTNnHr16ghg","Looking for the right alternative to ON24 for your webinar program? **While ON24 is a well-known tool for hosting virtual events, it isn't the best option for every organization's use cases, tech stack, or budget.**\n\nWhether you want a platform that's easier for everyone to use or that has more effective engagement tools, we'll explore the top ON24 competitors and alternatives for webinars, online events, and virtual meetings.\n\n\n## What is ON24 and why consider an alternative to ON24?\n\n**ON24 is an enterprise webinar tool that bills itself as an intelligent engagement platform.** In addition to hosting webinars and [virtual events](https://livestorm.co/resources/guides/what-is-a-virtual-event), it offers tools for audience engagement, AI-generated content, and personalized touchpoints.",{"id":15074,"__typename":833,"image":15075},"dq3z_ZevTxaM3VbgkZvKXQ",{"id":13123,"alt":13124,"height":13125,"url":13126,"width":13127},{"id":15077,"__typename":811,"text":15078},"P0aR2rH1SBmuviHTHMAXAA","Yet it isn't the right choice for every team. You may want to consider an alternative to ON24 if you're seeking a webinar platform with a more intuitive user interface (UI), fewer technical issues, better customer support, and more affordable pricing.\n\n\n### Key ON24 features\n\n\n\n* **Audience engagement**: Create interactive experiences for viewers using tools like questions, live chat, reactions, surveys, and requests to speak.\n* **AI-generated content**: Repurpose webinars into short-form videos, blog posts, and ebooks to amplify content across channels.\n* **Personalized touchpoints**: Segment audience members and create relevant messaging and calls-to-action across your webinar content.\n\n\n### ON24 reviews\n\nON24 reviews on G2 and other software review sites speak positively about the platform's options for hosting live events, [on-demand webinars](https://livestorm.co/webinar-software/on-demand-webinars), and simulive events. Many highlight the platform's interactive tools as well.\n\nHowever, the platform also has its fair share of negative reviews. **Users report that ON24 has an outdated UI that makes it difficult to navigate. This issue can be particularly problematic for hosts who regularly need to onboard and train guest speakers.**\n\nON24 users also report issues with screen sharing malfunctions, poor audio and video quality, and [hosting webinars](https://livestorm.co/blog/host-webinar) that don't involve slide decks. Some also mention inadequate customer support that fails to provide helpful or timely solutions.\n\n\n### ON24 pricing\n\nON24 has three pricing plans:\n\n\n\n* Essentials includes basic webinar hosting and analytics tools\n* Standard adds on audience segmentation and AI tools\n* Advanced adds on content hubs and personalized landing pages\n\nThe company doesn't list pricing publicly, as all plans require a custom quote. However, software review sites like Capterra suggest that ON24 pricing starts at $10,000 per year.",{"id":15080,"__typename":811,"text":15081},"A3hWOMDpRuCp-NO7ku99ww","## 9 Best ON24 alternatives for virtual events and webinars\n\nWhether you're looking to live stream virtual events, build a library of on-demand webinars, or [repurpose content](https://livestorm.co/blog/repurpose-content) across channels, here are the best alternatives to ON24:\n\n\n\n1. **Livestorm**: Best for engaging webinars and virtual events\n2. **Goldcast**: Best for video campaigns\n3. **GoTo Webinar**: Best for simple online events\n4. **BigMarker**: Best for hybrid events\n5. **Zoom Webinars**: Best for large virtual events\n6. **Airmeet**: Best for virtual experiences\n7. **Hubilo**: Best for ticketed webinars\n8. **Bizzabo**: Best for virtual and in-person events\n9. **RingCentral Events**: Best for AI-powered webinars\n\n\n### 1. Livestorm: Best for engaging webinars and virtual events\n\nLivestorm is a [video engagement platform](https://livestorm.co/blog/video-engagement-platform) for all your video conferencing needs, including webinars, online events, and virtual meetings. With our [webinar software](https://livestorm.co/free-webinar-software), you can also restream to multiple platforms, amplifying the reach of every event.",{"id":15083,"__typename":833,"image":15084},"IAWOC8glRgWwL7CQuwQYBA",{"id":7872,"alt":7873,"height":7874,"url":7875,"width":7876},{"id":15086,"__typename":811,"text":15087},"HDwKrdESQfKIkt9_BOL8rw","#### Livestorm's standout features\n\n\n\n* **Live, on-demand, and automated webinars**: Connect with your target audience in real time or at their convenience. Record [live events](https://livestorm.co/use-cases/live-events) automatically so you can use them as marketing assets.\n* **Custom branding**: Add your organization's branding to event registration pages, marketing emails, and webinar rooms to create a cohesive experience.\n* **Audience engagement**: Interact with attendees via [live Q&A sessions](https://livestorm.co/use-cases/live-qas), emoji reactions, live chat, and networking opportunities in breakout rooms.\n* **Content repurposing**: Generate marketing content like blog posts, social media posts, and email campaigns from each webinar or virtual event.\n* **App integrations**: Work more efficiently by using [Livestorm integrations](https://livestorm.co/integrations) to connect your marketing, sales, CRM, and analytics tools to your event technology.\n* **Advanced analytics**: Track registration, attendance, engagement, and much more to measure webinar performance and improve your strategy.\n\n\n#### When to choose Livestorm over ON24\n\nLivestorm is a great choice for marketers seeking an intuitive UI, a full slate of engagement tools, built-in content repurposing features, and an advanced analytics dashboard.\n\n\n### 2. Goldcast: Best for video campaigns\n\nGoldcast is an enterprise platform for hosting webinars, virtual summits, and field events and a solution for repurposing [video marketing](https://livestorm.co/resources/guides/video-marketing) content.",{"id":15089,"__typename":833,"image":15090},"a4wJvUkYT82TvK10zQtk6w",{"id":15091,"alt":15092,"height":9639,"url":15093,"width":838},"TsovtiBBQxylwgxgwzXRyw","Goldcast webinar software","https://livestorm.imgix.net/1127/1729613217-goldcast.png",{"id":15095,"__typename":811,"text":15096},"Q520XpzaQd2kK2Pd73niXw","#### Goldcast's standout features\n\n\n\n* **Content lab**: Turn webinars, podcasts, and summits into short-form videos, blog posts, email campaigns in just a couple clicks.\n* **In-person event management**: Depend on Goldcast's waitlists and QR code check-in system to manage seamless field events.\n\n\n#### When to choose Goldcast over ON24\n\nThink about Goldcast if you're planning video marketing and [demand generation campaigns](https://livestorm.co/blog/demand-generation-tactics) that include in-person or field events.\n\n\n### 3. GoTo Webinar: Best for simple online events\n\nGoTo Webinar is a complete platform for webinars and virtual events with solutions for everything from quick product demos to all-day [virtual conferences](https://livestorm.co/blog/virtual-conference).",{"id":15098,"__typename":833,"image":15099},"Cuufn4qGTTWjKLe2v50FxQ",{"id":8836,"alt":8837,"height":2413,"url":8838,"width":6030},{"id":15101,"__typename":811,"text":15102},"Tf_GLO5iTNK1cCZK_kfuMw","### GoTo Webinar's standout features\n\n\n\n* **Pre-recorded webinars**: Engage prospects around the clock with simulive events that viewers can watch at their convenience.\n* **GoTo Stage**: Create a channel for your webinars where viewers can watch all your best video content in one place.\n\n\n#### When to choose GoTo Webinar over ON24\n\nConsider GoTo Webinar when you want a simpler option for hosting webinars and virtual events. However, **it's important to note that the GoTo ecosystem has a separate product for meetings and training**.\n\n\n### 4. BigMarker: Best for hybrid events\n\nBigMarker is a solution with tools for webinars, virtual events, in-person events, and hybrid events with everything you need for registration, hosting, engagement, and analysis.",{"id":15104,"__typename":833,"image":15105},"Af_8CLH3Qi6wG0qJ8x9iyA",{"id":8865,"alt":8866,"height":8867,"url":8868,"width":8869},{"id":15107,"__typename":811,"text":15108},"NUGTYndvTWOYjkMbTvI4Ng","#### BigMarker's standout features\n\n\n\n* **Broadcast studio**: Host live or simulive events, record on-demand webinars, and restream video across channels from one dashboard.\n* **Media hubs**: Curate and display on-demand content in a customized media hub and use it as a [lead generation tool](https://livestorm.co/blog/lead-generation-tools).\n\n\n#### When to choose BigMarker over ON24\n\nThink about BigMarker when you're planning to add virtual, in-person, and hybrid events to your [B2B marketing strategy](https://livestorm.co/blog/b2b-marketing-strategies) and you want to handle event management on a single platform.\n\n\n### 5. Zoom Webinars: Best for large virtual events\n\nZoom Webinars is a webinar tool for reaching large audiences via livestream or on-demand content.",{"id":15110,"__typename":833,"image":15111},"bd7BDnfJT3CFzZ7vR9dEpg",{"id":15112,"alt":15113,"height":15114,"url":15115,"width":15116},"46298218","Zoom Webinar",478,"https://livestorm.imgix.net/1127/1649726795-zoom-webinar.jpg",684,{"id":15118,"__typename":811,"text":15119},"e1F0D0adT2ucbwnJitfQGQ","#### Zoom Webinars' standout features\n\n\n\n* **Powerful speaker support**: Invite up to 100 panelists to a single online event to hear from a wider group of speakers and spark interesting conversations.\n* **Single-use webinars**: In addition to purchasing a monthly subscription, you can buy a single-use plan to host a webinar for up to 1 million attendees.\n\n\n#### When to choose Zoom Webinars over ON24\n\nZoom Webinars is a good choice for global marketing teams that often need to reach a large audience of 10,000 or more people. However, **it's important to note that Zoom has separate Sessions and Events products for hosting interactive webinars and virtual events**.\n\n\n### 6. Airmeet: Best for virtual experiences\n\nAirmeet is a platform for immersive virtual conferences, webinars, and hybrid events. It offers a range of branding and customization options for organizers and sponsors.",{"id":15121,"__typename":833,"image":15122},"Sz_Nk6SbS4-AA4CTVJ_hsw",{"id":13134,"alt":13135,"height":4782,"url":13136,"width":13137},{"id":15124,"__typename":811,"text":15125},"VCgsDTkYROqX_37zZaI1eQ","#### Airmeet's standout features\n\n\n\n* **Community connection opportunities**: Set up breakout rooms, social lounges, and fluid spaces for attendees to connect or plan speed networking to create connections more efficiently.\n* **Event analytics**: Evaluate how attendees engaged, how sponsors performed, and how much your team earned via ticket sales.\n\n\n#### When to choose Airmeet over ON24\n\nConsider Airmeet when you need a [virtual summit platform](https://livestorm.co/blog/virtual-summit-platforms) to produce immersive hybrid and virtual events that create memorable experiences for your audience.\n\n\n### 7. Hubilo: Best for ticketed webinars\n\nHubilo is a [demand generation tool](https://livestorm.co/blog/demand-generation-tools) for hosting free or ticketed webinars and virtual events that build pipeline, convert viewers, and drive revenue.",{"id":15127,"__typename":833,"image":15128},"aSRLJrWhR8S_BNiyj8K2-Q",{"id":10648,"alt":10649,"height":8867,"url":10650,"width":10651},{"id":15130,"__typename":811,"text":15131},"Y8ZOCEXfQL6CDszWWhKhbg","#### Hubilo's standout features\n\n\n\n* **AI-powered content repurposing**: Use AI to instantly turn full-length webinars and events into shareable short-form videos and social media posts.\n* **Audience intelligence dashboard**: Rely on advanced analytics to identify your most engaged accounts, measure the impact of your content, and assess purchase intent.\n\n\n#### When to choose Hubilo over ON24\n\nThink about Hubilo when you're developing an [account-based marketing](https://livestorm.co/blog/what-is-account-based-marketing) (ABM) program to target and nurture specific prospects.\n\n\n### 8. Bizzabo: Best for virtual and in-person events\n\nBizzabo is an event experience operating system with powerful solutions for webinars and in-person, hybrid, and virtual events.",{"id":15133,"__typename":833,"image":15134},"FGQmHwopRH-vksRC_SVINg",{"id":15135,"alt":15136,"height":15137,"url":15138,"width":838},"Ys0x44J3QnGA7RD8lVBoYA","Bizzabo webinar interface",1025,"https://livestorm.imgix.net/1127/1734918711-bizzabo.png",{"id":15140,"__typename":811,"text":15141},"YmKH1U5MSGepIIqktjIaeA","#### Bizzabo's standout features\n\n\n\n* **Video production suite**: Host unlimited attendees and build engaging user experiences with tools like customizable layouts, interactive tools, and automated session recordings.\n* **Next-level networking**: Connect attendees via chat, give them the option to book video meetings, and make it easy for them to meet event sponsors and speakers.\n\n\n#### When to choose Bizzabo over ON24\n\nBizzabo is a good choice for B2B marketing teams that go beyond virtual events to organize hybrid and in-person [field marketing](https://livestorm.co/blog/what-is-field-marketing) events.\n\n\n### 9. RingCentral Webinar: Best for AI-powered webinars\n\nRingCentral Webinar offers easy online event setup for hosts, a straightforward browser-based event experience for viewers, and AI-powered webinar creation and management for marketers.",{"id":15143,"__typename":833,"image":15144},"P3Cbt2r0SsO8DHede_1YfA",{"id":15145,"alt":15146,"height":1994,"url":15147,"width":838},"cBdnx7YCSw-cqoXUPkZG4Q","RingCentral Webinar interface","https://livestorm.imgix.net/1127/1734918683-ringcentral-webinar.png",{"id":15149,"__typename":811,"text":15150},"GdTk_9kQRe2zQnUDTCXtXA","#### RingCentral Webinar's standout features\n\n\n\n* **Built-in AI-powered webinar creation**: Use RingCentral's smart content to write descriptions, smart translations to make events more accessible, and smart answers to draft Q&A replies.\n* **Webinar rehearsals and review sessions**: Host a [webinar dry run](https://livestorm.co/blog/webinar-dry-run) before the big day and debrief immediately afterward without having to create and schedule separate events.\n\n\n#### When to choose RingCentral Webinar over ON24\n\nConsider RingCentral Webinar when you want a more user-friendly software platform that lets you set up and manage webinars with the help of AI. However, **if you also plan to host [virtual events](https://livestorm.co/virtual-event-software), it's important to note that RingCentral has a separate Events product with its own pricing**.\n\n\n## FAQs about ON24 competitors\n\n\n### Is ON24 a good webinar platform?\n\nON24 is a good webinar platform, but there are plenty of better alternatives to ON24 for different use cases. **Livestorm is a great choice for engaging webinars and virtual events, as it combines branding tools, interactive options, and powerful analytics in a single platform.**\n\n\n### Which webinar platform is the best?\n\nThe best webinar platform for your team depends on your use case, engagement needs, and budget. **Livestorm is the best choice for live, on-demand, and automated webinars, with options to engage your audience asynchronously or in real time.**\n\n\n### What is the best platform for online meetings?\n\n**Livestorm is the best platform for online meetings, as it supports everything from 1:1 meetings to company-wide meetings with up to 3,000 attendees.** Livestorm also offers instant meeting rooms with dedicated URLs for up to 12 people.",{"id":15152,"alt":15153,"height":897,"url":15154,"width":899},"YKeD_7-PQPiYkqfMZxLkMg","webinar organizer seeking an alternative to ON24","https://livestorm.imgix.net/1127/1734917339-alternative-to-on24.jpg",[],"Looking for an alternative to ON24 that offers a better UI or more robust features? Explore 9 top ON24 alternatives for hosting webinars and virtual events.",[15158],{"id":15159,"contentData":15160},"WOpNubgeT42SkJSp0Boocg",{"@context":1143,"@type":1144,"mainEntity":15161},[15162,15166,15170],{"@type":1147,"name":15163,"acceptedAnswer":15164},"Is ON24 a good webinar platform?",{"@type":1150,"text":15165},"ON24 is a good webinar platform, but there are plenty of better alternatives to ON24 for different use cases. Livestorm is a great choice for engaging webinars and virtual events, as it combines branding tools, interactive options, and powerful analytics in a single platform.",{"@type":1147,"name":15167,"acceptedAnswer":15168},"Which webinar platform is the best?",{"@type":1150,"text":15169},"The best webinar platform for your team depends on your use case, engagement needs, and budget. Livestorm is the best choice for live, on-demand, and automated webinars, with options to engage your audience asynchronously or in real time.",{"@type":1147,"name":15171,"acceptedAnswer":15172},"What is the best platform for online meetings?",{"@type":1150,"text":15173},"Livestorm is the best platform for online meetings, as it supports everything from 1:1 meetings to company-wide meetings with up to 3,000 attendees. Livestorm also offers instant meeting rooms with dedicated URLs for up to 12 people.","Top 9 ON24 Alternatives for Webinars & Virtual Events",{"id":15176,"alternativeVersions":15177,"_locales":15180,"_publishedAt":15181,"_updatedAt":15182,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":15183,"blogPostAuthor":15185,"cluster":15187,"content":15192,"coverImage":36,"coverWithImgix":15359,"bottomContentOffer":166,"date":15360,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":15361,"relatedPillarPage":166,"seoDescription":15362,"sidebarContentCard":166,"structuredData":15363,"subtitle":15362,"title":15388,"slug":15179},"143711107",[15178],{"locale":756,"value":15179},"event-marketing-tools",[756],"2024-12-20T14:45:53+01:00","2024-12-20T14:45:52+01:00",[15184],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":15186,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":13045,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":10560,"displayCustomerLogoSection":166,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":15188,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":15189,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":32,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":15190,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":13050,"urlForTheCta":66,"withoutContentOffer":166},{"id":10562,"alt":10563,"height":3063,"url":10564,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"id":1209,"backgroundImage":15191,"shortDescription":1216,"shortTitle":1217,"slug":1218},{"id":1211,"alt":1212,"height":1213,"url":1214,"width":1215},[15193,15196,15200,15203,15207,15210,15217,15220,15226,15229,15235,15238,15246,15249,15256,15259,15266,15269,15277,15280,15285,15288,15295,15298,15306,15309,15315,15318,15326,15329,15335,15338,15345,15348,15356],{"id":15194,"__typename":811,"text":15195},"143711638","Too often, event marketing is an afterthought. Promotions are haphazard, registration pages are thrown together at the last minute, and post-event follow-up is nonexistent. Result: Attendance is low, leads are poor quality, and the event becomes a budget drainer.\n\n**But event marketing tools use software to make it super easy to promote and manage your events from start to finish**. They can also help you generate qualified leads, drive registrations, and acquire customers.\n\nHere’s a curated list of the top event marketing tools based on features, pricing, and the type of event. If you want to read more, head to our [event marketing guide](https://livestorm.co/resources/guides/event-marketing).\n\n## Why do you need **event marketing software?**\n\nEvent marketing software can help you achieve higher conversion rates, attendance rates, and a better event experience overall. Here are four major reasons you should consider using event marketing software for your next [virtual event](https://livestorm.co/resources/guides/what-is-a-virtual-event):\n\n1. Boosts branding opportunities\n2. Automates workflows for a streamlined event\n3. Collects rich customer data \n4. Offers engagement opportunities\n\n### 1. Boosts branding opportunities \n\nAn event marketing platform gives you more branding options through customized [event marketing](https://livestorm.co/blog/virtual-event-marketing-guide) homepages and event websites. For example, Livestorm lets you customize your registration pages to create a stronger brand identity for your event, which can attract more attendees.\n\n### 2. Automates workflows for a streamlined event\n\nSending out invitations to [promote virtual events](https://livestorm.co/blog/14-ideas-for-promoting-your-next-online-event), managing registrations, and following up with attendees can be time-consuming. Setting triggers and workflows, like sending a confirmation email after someone registers for your event or a reminder email a day before the event, saves time so you can focus on important tasks like promoting your event or preparing your content.",{"id":15197,"__typename":833,"image":15198},"143711639",{"id":3389,"alt":15199,"height":2566,"url":3391,"width":2568},"Automated email settings in event app Livestorm",{"id":15201,"__typename":811,"text":15202},"143711640","### 3. Collects rich customer data \n\nEvent software like Livestorm helps you keep improving your [event marketing strategy](https://livestorm.co/blog/event-marketing-strategies) by collecting data like the number of attendees, source of registrations, and engagement rates. \n\nThen, you can use the data to segment your attendees based on their interests and behavior. For example, you can send targeted emails to those who didn't attend your event or only attended for a short time. Similarly, you can offer discounts or exclusive content to highly engaged audiences. \n\n### 4. Continuous engagement opportunities\n\nWith the right tools, you can engage your audience before, during, and after your event. Before the event, you can use triggered emails and workflows to nurture your leads and turn them into attendees. \n\nYou can use [interactive features](https://livestorm.co/features) like chat, live polls, Q&As, and call to action (CTA) buttons during the event to communicate with leads and gently guide them through your sales funnel. Finally, send automated email follow-ups and on-demand content to continue engagement and turn attendees into customers.\n\n## **11 Event marketing tools** to electrify your next event\n\n**When choosing an event marketing solution, look for factors like accessibility, integrations, scalability, and automations.** This will help you choose the right tool for your marketing strategy. Here's our list of the top 11 event marketing tools based on features, pricing, and best use cases.\n\n1. **Livestorm** — Best for virtual events\n2. **Canva** — Best for designing social media graphics\n3. **Visme** — Best for creating professional brand assets\n4. **Eventbrite** — Best for event planning and registration\n5. **HubSpot** — Best for managing customer relationships\n6. **Marketo** — Best for marketing automation\n7. **TikTok** — Best for short videos\n8. **LinkedIn Live Events** — Best for B2B networking\n9. **Hootsuite** — Best for social media management\n10. **Mailchimp** — Best for email marketing\n11. **Mailjet** — Best for transactional emails\n\nWe’ll cover each of these in detail below.\n\n### **1. Livestorm** — Best for virtual events\n\n**Livestorm is a browser-based [virtual engagement software](https://livestorm.co/virtual-event-software) that lets you host webinars and events on all major browsers and devices.** It can help you nurture potential attendees through all stages of the event process — from event promotion and registration to attendance and follow-up. It’s equipped with tons of features to boost attendee participation and make your event a memorable experience.",{"id":15204,"__typename":833,"image":15205},"143711641",{"id":7607,"alt":15206,"height":3402,"url":7609,"width":899},"event marketing platform",{"id":15208,"__typename":811,"text":15209},"143711642","#### **Key features** \n\n* **Browser-based platform**. Since Livestorm is browser-based, attendees can easily join your event without downloading an app or making an account.\n* **In-app live interactivity**. Keep your audience engaged with live chats, polls, Q&As, and media and file sharing.\n* **Automatic recordings**. You can easily create on-demand webinars to share on social media or use for lead generation.\n* **Custom branding**. Customize event registration pages and meeting rooms to amplify your brand with virtual backgrounds, fonts, and logos.\n* **Triggered emails and workflows**. Automate and customize email reminders, post-event surveys, and targeted follow-ups.\n* **Clickable CTA buttons**. Direct attendees to your website or landing pages during the event to drive conversion.\n* **Integrations with 1000+ tools**. Integrated tools like Salesforce, Slack, Slido, Miro, Zenkit, and Google Analytics make it easy to use Livestorm as part of your existing workflow.\n* **Analytics and reporting dashboard**. You can track [success metrics for virtual ](https://livestorm.co/blog/virtual-event-success-metrics)events, like the number of attendees, replay views, and traffic data. \n\n#### **Pricing** \n\nLivestorm's free plan includes 20 minutes event duration and 10 registrants per event. The Pro plan is priced at $149.00 per user per year. You can also opt for the Enterprise plan, which is a custom plan for larger organizations. ",{"id":15211,"__typename":833,"image":15212},"143711643",{"id":15213,"alt":15214,"height":15215,"url":15216,"width":4517},"47217268","Pricing page for event marketing software, Livestorm.",729,"https://livestorm.imgix.net/1127/1657208960-livestorm-pricing.jpg",{"id":15218,"__typename":811,"text":15219},"143711644","#### **Best for**\n\nLivestorm is best for small to mid-size and large enterprises that need an easy-to-set-up platform for sales presentations, live product demos, training, podcasts, and other virtual events.\n\n### **2. Canva** — Best for designing social media graphics\n\nCanva is a design platform that lets you create professional visuals for social media, web, and print. It offers a wide range of customizable templates and tools to help you create high-quality visuals in minutes. You can create funky event posters, invitations, social media posts or professional presentations, and infographics with its intuitive interface.",{"id":15221,"__typename":833,"image":15222},"143711645",{"id":15223,"alt":15224,"height":5712,"url":15225,"width":1079},"48800035","Flowchart design on event marketing tool Canva","https://livestorm.imgix.net/1127/1669391164-canva-graphic-design-editor_11zon.png",{"id":15227,"__typename":811,"text":15228},"143711646","#### **Key features** \n\n* **Pre-designed templates**. Choose from millions of templates for different platforms and occasions.\n* **Drag-and-drop interface**. Canva's drag-and-drop interface makes it easy to design visuals, even if you're not a designer.\n* **Upload your own images**. Upload your own images or choose from Canva's library of stock photos, illustrations, and videos.\n* **Custom branding**. Add your brand colors, logos, and fonts to all your designs.\n* **Integrations.** Easily share or download your designs to Google Drive, Dropbox, Instagram, Facebook, or LinkedIn. \n* **Collaborate with teams.** Invite team members to collaborate on designs and leave comments.\n\n#### **Pricing** \n\nCanva offers a free plan with limited access to features and images. The Pro plan is priced at $12.99 per month, and the Teams plan starts at $14.99 (total) for the first 5 users per month. Canva also offers custom pricing plans for teachers and schools which are available on request.\n\n#### **Best for**\n\nCanva is best for small business owners and marketers who want to design visuals for [social media event marketing](https://livestorm.co/blog/guide-social-media-event-marketing), web, event invitations, presentations, virtual backgrounds, and reports. \n\n### **3. Visme** — Best for creating professional brand assets\n\n\u003Ca href=\"https://visme.co/\" rel=\"noopener\" target=\"_blank\">Visme\u003C/a> is a graphic designing tool geared towards creating professional brand assets such as presentations, infographics, and reports. It is a simple, intuitive platform. Users share a common love for the templates library and permission-sharing capabilities. ",{"id":15230,"__typename":833,"image":15231},"143711647",{"id":15232,"alt":15233,"height":3224,"url":15234,"width":899},"48800056","Visme data visualization graphics for event marketing platforms","https://livestorm.imgix.net/1127/1669391247-visme-editor-data-visualization_11zon.jpeg",{"id":15236,"__typename":811,"text":15237},"143711648","#### **Key features**\n\n* **Over 30+ statistical graphics.** You can convert data from Google spreadsheets or Excel into visually appealing designs.\n* **Interactive maps.** Customize diagrams with pre-made flowcharts by importing data like [event marketing trends](https://livestorm.co/blog/event-marketing-trends) or global statistics.\n* **Brand kit.** You can upload logos, and fonts, set default templates, and add your website or social media URLs for brand-related designs.\n* **Set roles and permissions.** Grant access and set roles for team members to control what they can edit or delete.\n* **Collect data analytics.** You can track and export metrics like total visitors, percentage of viewed content for each graphic, and average duration of each visit for all your projects.\n* **App integrations.** Visme integrates with widely used apps, including Livestorm, Mailchimp, HubSpot, and Google Analytics. You can also easily showcase [Visme](https://livestorm.co/integrations/plugin-visme) presentations during Livestorm events, thanks to our plugin. \n\n#### **Pricing**\n\nVisme’s free plan has limited access to features, storage, support, and export options. The Starter plan is priced at $12.25 per month when billed annually, and the Pro plan starts at $24.75 per month when billed annually. Visme also offers tailored pricing for larger teams.",{"id":15239,"__typename":833,"image":15240},"143711649",{"id":15241,"alt":15242,"height":15243,"url":15244,"width":15245},"48800064","Pricing plans for event marketing platform Visme",1020,"https://livestorm.imgix.net/1127/1669391343-visme-pricing_11zon.png",2510,{"id":15247,"__typename":811,"text":15248},"143711650","#### **Best for**\n\nVisme is best for individual entrepreneurs and small and large businesses that need to create professional branded templates, business proposals, and interactive statistical maps and want to track how people engage with their content. \n\n### **4. Eventbrite** — Best for planning and promoting events\n\nEventbrite is an event management software that helps you plan, promote, and sell tickets to your events. Attendees can use it to find events based on location, or special interest categories like music, business, and travel. Event hosts say it's easy to customize and share event pages with friends or customers, and most hosts agree that it’s priced quite reasonably for an all-in-one promotion tool.\n",{"id":15250,"__typename":833,"image":15251},"143711651",{"id":15252,"alt":15253,"height":15254,"url":15255,"width":3710},"48800067","List of events on event marketing tool Eventbrite",511,"https://livestorm.imgix.net/1127/1669391482-eventbrite-events-search-page.png",{"id":15257,"__typename":811,"text":15258},"143711652","#### **Key features**\n\n* **Customization opportunities**. You can add custom texts, images, promotional codes, and media files to your event page and get interested attendees to join.\n* **Advanced search and filter options**. Eventbrite's search and filter options make it easy for attendees to find events they're interested in.\n* **Collect custom information**. You can include any custom fields like t-shirt size or meal options if you're hosting in-person or hybrid events with refreshments or personalized freebies.\n* **Data export**. You can export your event data to a CSV file and import it into other software like Mailchimp or Google Sheets.\n* **App integrations**. Eventbrite integrates with popular tools, including Livestorm, HubSpot, SurveyMonkey, YouTube, and Constant Contact. You can collect [Eventbrite](https://livestorm.co/integrations/eventbrite) registrations (and charge event fees) for Livsstorm events using our plugin. \n\n#### **Pricing**\n\nEventbrite offers three plans: Essentials, Professional and Premium. The pricing for these plans is available on request and tailored to your business needs. \n\n#### **Best for**\n\nEventbrite is best for event planners and marketers who need help promoting their events for wider reach, gaining visibility, and selling tickets. \n\n### **5. HubSpot** — Best for managing customer relationships\n\nHubSpot is a CRM tool that offers scalable solutions for operations, content, sales, customer services, and marketing. You can upgrade HubSpot's CRM modules whether you need a single CRM tool or an all-in-one marketing and sales platform. Most users recommend HubSpot for its automated workflows, email templates, and integrations. ",{"id":15260,"__typename":833,"image":15261},"143711653",{"id":15262,"alt":15263,"height":7463,"url":15264,"width":15265},"48630028","Custom landing pages created in event marketing tool HubSpot","https://livestorm.imgix.net/1127/1666625752-file-wxnyma0ln4.gif",703,{"id":15267,"__typename":811,"text":15268},"143711654","#### **Key features**\n\n* **Drag and drop interface.** Content creation for landing pages, forms, and emails is easy to create with HubSpot's drag-and-drop interface.\n* **Schedule social media content.** You can create and schedule social media content for multiple channels, including Facebook, Twitter, and LinkedIn.\n* **Marketing automation.** You can automate workflows, send targeted emails and create custom reports.\n* **App integrations.** HubSpot's app marketplace lists integrations with popular tools, including Zaiper, Facebook Ads, Mailchimp, and Livestorm.\n\n**Pro tip:** when you connect your Livestorm events with [HubSpot](https://livestorm.co/integrations/hubspot), your registrants, leads, and attendees are automatically added as contacts in your HubSpot CRM.\n\n#### **Pricing**\n\nHubSpot offers pricing plans based on your team's needs across departments like marketing, sales, customer service, CMS, and operations. You can also create custom bundles as per the solutions you need for your business.\n",{"id":15270,"__typename":833,"image":15271},"143711655",{"id":15272,"alt":15273,"height":15274,"url":15275,"width":15276},"48800072","Personalized lead generation campaigns on vent marketing software Marketo",1374,"https://livestorm.imgix.net/1127/1669391616-hubspot_pricing_11zon.png",2544,{"id":15278,"__typename":811,"text":15279},"143711656","#### **Best for**\n\nHubSpot is best for businesses of all sizes that want an all-in-one CRM tool to manage marketing, sales, customer service, and operations processes.\n\n### **6. Marketo** — Best for marketing automation\n\n[Adobe Marketo Engage](https://livestorm.co/integrations/marketo) (formerly Marketo) helps businesses automate and track marketing engagement, tasks, and workflows. You can use it to create, launch, and measure marketing campaigns as well as manage your customer's lifecycle from lead to customer. ",{"id":15281,"__typename":833,"image":15282},"143711657",{"id":15283,"alt":15273,"height":2115,"url":15284,"width":2006},"48800075","https://livestorm.imgix.net/1127/1669391694-marketo-lead-generation_11zon.png",{"id":15286,"__typename":811,"text":15287},"143711658","#### **Key features**\n\n* **Personalized nurturing campaigns**. Create personalized landing pages and progressive forms. You can also qualify leads by setting quality and urgency ratings.\n* **Adobe Experience Cloud**. Discover unique audiences through AI capabilities like Predictive Audiences that create look-alike models of your current and best customers.\n* **Cross-channel execution.** Launch campaigns across email, web, social and mobile channels and track performance in one place.\n* **App integrations**. Business tools, including Salesforce, Microsoft, and SAP, can be easily integrated with Marketo Engage for a smooth workflow.\n\n#### **Pricing**\n\nMarketo Engage offers four plans: Growth, Select, Prime and Ultimate. The pricing for these plans is available on request and tailored to your business needs.\n\n#### **Best for**\n\nMarketo is best suited for marketers who need to create campaigns and personalize nurturing programs at scale, sales reps who need insights like prospect behavior scores to engage with buyers, and executives who correlate marketing investments to sales pipelines and ROI.\n\n### **7. TikTok** — Best for short videos\n\nTikTok is a short-form, video-sharing app that allows users to create and share 15-second videos on any topic. You can use it to collaborate with creators and influencers with similar interests to promote your event. \n\nTikTok is available in 150+ countries and has more than a billion users. According to Backlinko, 47% of users are Gen Z making it a great platform for brands that target younger audiences.",{"id":15289,"__typename":833,"image":15290},"143711659",{"id":15291,"alt":15292,"height":15293,"url":15294,"width":9270},"48800110","Event marketing videos on mobile app TikTok",558,"https://livestorm.imgix.net/1127/1669392024-tiktok-2-11zon-1.png",{"id":15296,"__typename":811,"text":15297},"143711660","#### **Key features**\n\n* **TikTok Ads.** TikTok offers In-Feed Ads, Brand Takeovers, and Hashtag Challenges to help businesses reach their target audience.\n* **TikTok Analytics.** TikTok provides your account's performance insights, including video views, profile views, and interactions.\n* **TikTok Creator Marketplace.** The TikTok Creator Marketplace is a talent directory that can help businesses connect with content based on location, category, and price.\n* **Customizable templates.** You can use video templates powered by Canva and Vimeo to create videos for your TikTok Ads.\n\n#### **Pricing**\n\nTikTok pricing is only available on request.\n\n#### **Best for**\n\nTikTok is best for businesses targeting Gen Z audiences with short, creative videos. It's also ideal for businesses in creative industries like fashion, beauty, and food and beverages.\n\n### **8. LinkedIn Live Events** — Best for B2B networking\n\nLinkedIn Live Events is a marketing solution by LinkedIn that helps you reach out to audiences, build your brand and generate leads. It caters to both in-person and [live events](https://livestorm.co/use-cases/live-events). You can share your events with first-degree connects and business page followers. LinkedIn says they have seen 23X more comments and 6X reactions per post with events on LinkedIn Live.\n",{"id":15299,"__typename":833,"image":15300},"143711661",{"id":15301,"alt":15302,"height":15303,"url":15304,"width":15305},"48800119","Event marketing campaign on LinkedIn Live Events",371,"https://livestorm.imgix.net/1127/1669392215-linkedin-live-events-host-in-trusted-ui-dsk-v03-png-original.png",529,{"id":15307,"__typename":811,"text":15308},"143711662","#### **Key features**\n\n* **LinkedIn Live.** You can create spontaneous or schedule events hosted on LinkedIn, add registration pages, and track live attendee engagement.\n* **LinkedIn Events.** You can create in-person and virtual events, add them to your LinkedIn profile, and measure their success with event insights.\n* **LinkedIn Ads.** Target your events to the right LinkedIn audience with LinkedIn Ads and track your event's success with detailed reports.\n* **Share event replay.** Events on LinkedIn are public, so you can distribute the content to those who couldn't attend and continue the conversation even after the event.\n\n#### **Pricing**\n\nPricing is calculated based on inputs like your business size, industry, and what marketing objectives you want to achieve.\n\n#### **Best for**\n\nLinkedIn Live Events is best for hosting brand or community-building events, product launches, [virtual conferences](https://livestorm.co/resources/guides/virtual-conference), and talent branding events.\n\n### **9. Hootsuite** — Best for social media management\n\nHootsuite is a social media management tool that lets you post, monitor, and engage with customers across multiple social media channels from one dashboard. Users recommend Hootsuite for its calendar view, data analytics, and integrations with popular social media platforms. ",{"id":15310,"__typename":833,"image":15311},"143711663",{"id":15312,"alt":15313,"height":10179,"url":15314,"width":13779},"48800126","Custom streams dashboard on Event marketing software Hootsuite","https://livestorm.imgix.net/1127/1669392320-hootsuite-customized-streams.png",{"id":15316,"__typename":811,"text":15317},"143711664","#### **Key features**\n\n* **Browser-based.** Hootsuite can be accessed directly from the web browser and doesn't need to be downloaded as an app.\n* **Schedule posts.** You can schedule and publish content on LinkedIn, Twitter, Facebook, Instagram, and event pages.\n* **Customize streams.** You can set up customized streams to monitor trends and conversations around specific topics, hashtags, locations, or people.\n* **Detailed social media analytics.** You can track your social media performance with detailed reports and insights, including post reach and engagement.\n\n#### **Pricing**\n\nHootsuite offers Professional, Team, and Business plans that range from $49 per month to $739 per month. The Enterprise plan is available on request.\n\n#### **Best for**\n\nHootsuite is best for businesses that want to up their social media game for event promotions, announcements, and live coverage.\n\n### 10. **Mailchimp** — Best for email marketing\n\n[Mailchimp](https://livestorm.co/integrations/mailchimp) is an email marketing tool that helps businesses send newsletters, automated emails, and targeted campaigns. Users recommend Mailchimp for its easy template editor and API integrations. The platform aims at making email marketing accessible with its no-code editor. ",{"id":15319,"__typename":833,"image":15320},"143711665",{"id":15321,"alt":15322,"height":15323,"url":15324,"width":15325},"48800133","Analytics and reporting dashboard on Event marketing software Mailchimp",527,"https://livestorm.imgix.net/1127/1669392443-mailchimp-analytics.png",789,{"id":15327,"__typename":811,"text":15328},"143711666","#### **Key features**\n\n* **Email templates.** Mailchimp offers a wide range of customizable email templates for businesses of all industries and sizes.\n* **AI-powered recommendations.** Get recommendations based on customer preferences to help streamline your campaigns.\n* **Segmentations.** The tool automatically identifies and segments your contacts into groups so you can send more relevant content.\n* **Advanced reporting.** You can track metrics like click-through rate (CTR) and unsubscribe rate in real-time.\n* **Integrations.** 800+ tools, including Shopify, Quickbooks, Squarespace, and Stripe, integrate with Mailchimp for scalability.\n\n#### **Pricing**\n\nMailchimp's pricing modules are based on the number of contacts you have. For a minimum of 500 contacts, Mailchimp offers a free plan, an Essentials plan that starts at $9 per month, a Standard plan that starts at $13 per month, and a Premium plan at $279 per month. ",{"id":15330,"__typename":833,"image":15331},"143711667",{"id":15332,"alt":15333,"height":4874,"url":15334,"width":7876},"48800135","Pricing plans for event marketing software Mailchimp","https://livestorm.imgix.net/1127/1669392504-malchimp_pricing_11zon.png",{"id":15336,"__typename":811,"text":15337},"143711668","#### **Best for**\n\nMailchimp is best for small businesses looking for an affordable and easy-to-use email marketing tool.\n\n### 11. **Mailjet** — Best for transactional emails\n\n[Mailjet](https://livestorm.co/integrations/mailjet) is a newsletter software that helps businesses send automated, personalized, and targeted emails. It is best known for its transactional email functionality. Users say they like collaborative capabilities, quick and efficient marketing campaigns, and insights into their performance.",{"id":15339,"__typename":833,"image":15340},"143711669",{"id":15341,"alt":15342,"height":15343,"url":15344,"width":838},"48800148","Drag-and-drop email editor by event marketing software Mailjet",1046,"https://livestorm.imgix.net/1127/1669392632-mailjet-email-editor_11zon.jpg",{"id":15346,"__typename":811,"text":15347},"143711670","#### **Key features**\n\n* **Transactional emails.** Mailjet ensures that emails like order confirmations and delivery information land in your receiver's inbox through its API.\n* **Customizable newsletter templates.** You can use pre-designed newsletter templates or create your own with the drag-and-drop editor.\n* **A/B testing.** est different subject lines, sender names, and email content to see what works best for your audience.\n* **Autoresponders.** Set up automated sequences of emails triggered by customer behavior, like abandoned cart emails or welcome campaigns.\n* **Advanced reporting.** ailjet provides detailed reports on your email performance, including open rate, bounces, unsubscribes, and spam rates.\n\n#### **Pricing**\n\nMailjet's pricing plans are calculated based on the number of emails you want to send in a month. For a minimum of 15,000 emails, the Essential plan starts at $15 per month and the Premium plan starts at $25 per month. For a more advanced feature set, you can request a custom quote.\n",{"id":15349,"__typename":833,"image":15350},"143711671",{"id":15351,"alt":15352,"height":15353,"url":15354,"width":15355},"48800157","Pricing plans for event marketing software Mailjet",928,"https://livestorm.imgix.net/1127/1669392779-mailjet-pricing-plans.png",2704,{"id":15357,"__typename":811,"text":15358},"143711672","#### **Best for**\n\nMailjet is best for professional marketing teams and businesses with advanced email marketing needs.\n\n## Boost visibility, **reach and conversion with the right event marketing tools**\n\nIncreased sign-ups, more ticket sales, and a better ROI are goals every event marketer strives to achieve. To make this happen, you need to have the right tools in place to get the word out about your event and engage your target audience. Emails, social media posts, and branded landing pages are all pieces of the puzzle.\n\nA well-rounded event marketing software like Livestorm lets you create beautiful event landing pages, send automated email reminders and follow-ups, and host your event virtually. And because Livestorm integrates with popular tools like Mailchimp, Marketo, Hubspot, and Eventbrite, you can easily scale your event marketing efforts as your business grows. Read more about our favorite [event marketing examples](https://livestorm.co/blog/event-marketing-examples).\n\n## **Frequently asked questions** about event marketing tools\n\n### What is the best way to promote an event?\n\nThe best way to promote an event is through promotion channels, including email marketing, social media, and paid advertising. An event marketing platform like Livestorm integrates with 1000+ tools so you can easily promote your event on the channels that make the most sense for your business. \n\n### What are the most effective event promotion tools?\n\nThe most effective event promotion tools include:\n\n* Livestorm\n* Canva\n* Visme\n* Eventbrite\n* HubSpot\n* Marketo\n* TikTok\n* LinkedIn\n* Hootsuite\n* Mailchimp\n* Mailjet\n\n### How are event marketing tools different from other marketing tools?\n\nEvent marketing tools are designed specifically for promoting and hosting events. They include features like event landing pages, registration forms, email marketing, and automated reminders. Other marketing tools can be used for event marketing, but they are not as specific or tailored to event marketing needs.\n\n### How can an event be used as a marketing tool?\n\nAn event can be used as a marketing tool to promote a product, service, brand, or cause. Events are also a great way to build relationships with customers, partners, and prospects. ",{"id":14440,"alt":14441,"height":14442,"url":14443,"width":14444},"2022-11-28",[],"Not sure which event marketing tools to use? Check out our list of the top event marketing tools. ",[15364],{"id":15365,"contentData":15366},"143711726",{"@context":1143,"@type":1144,"mainEntity":15367},[15368,15372,15376,15380,15384],{"@type":1147,"name":15369,"acceptedAnswer":15370},"What is the best way to promote an event?",{"@type":1150,"text":15371},"The best way to promote an event is through promotion channels, including email marketing, social media, and paid advertising. An event marketing platform like Livestorm integrates with 1000+ tools so you can easily promote your event on the channels that make the most sense for your business.",{"@type":1147,"name":15373,"acceptedAnswer":15374},"What are the most effective event promotion tools?",{"@type":1150,"text":15375},"The most effective event promotion tools include: Livestorm Canva Visme Eventbrite HubSpot Marketo TikTok LinkedIn Hootsuite Mailchimp Mailjet",{"@type":1147,"name":15377,"acceptedAnswer":15378},"How are event marketing tools different from other marketing tools?",{"@type":1150,"text":15379},"Event marketing tools are designed specifically for promoting and hosting events. They include features like event landing pages, registration forms, email marketing, and automated reminders. Other marketing tools can be used for event marketing, but they are not as specific or tailored to event marketing needs.",{"@type":1147,"name":15381,"acceptedAnswer":15382},"How can an event be used as a marketing tool?",{"@type":1150,"text":15383},"An event can be used as a marketing tool to promote a product, service, brand, or cause. Events are also a great way to build relationships with customers, partners, and prospects.",{"@type":1147,"name":15385,"acceptedAnswer":15386},"Why do you need event marketing software?",{"@type":1150,"text":15387},"Event marketing software can help you achieve higher conversion rates, attendance rates, and a better event experience overall. Here are four major reasons you should consider using event marketing software for your next virtual event: Boosts branding opportunities Automates workflows for a streamlined event Collects rich customer data Offers engagement opportunities","11 Virtual Event Marketing Software Tools to Rock Your Event",{"id":15390,"alternativeVersions":15391,"_locales":15394,"_publishedAt":15395,"_updatedAt":15396,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":15397,"blogPostAuthor":15399,"cluster":15401,"content":15410,"coverImage":36,"coverWithImgix":15490,"bottomContentOffer":166,"date":15494,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":15495,"relatedPillarPage":166,"seoDescription":15496,"sidebarContentCard":166,"structuredData":15497,"subtitle":15496,"title":15538,"slug":15393},"109609238",[15392],{"locale":756,"value":15393},"engaging-virtual-events",[756],"2024-12-18T17:59:07+01:00","2024-12-18T17:59:06+01:00",[15398],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":15400,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1189,"bottomContentCardCtaTitle":780,"bottomContentCardText":1190,"bottomContentCardTitle":1191,"displayCustomerLogoSection":493,"headerCtaText":1192,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":15402,"relatedPillarPage":15408,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1219,"title":1220,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1194,"trackName":32,"trackNameFallback":1195,"backgroundImage":15403,"coMarketing":166,"ebook":15404,"image":15405,"resourceType":15406,"shortDescription":1206,"slug":1207,"title":1195},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1198},{"id":1200,"alt":1195,"height":564,"url":1201,"width":551},{"id":1203,"color":1204,"cta":312,"icon":15407,"name":568},{"id":615,"name":616},{"id":1209,"backgroundImage":15409,"shortDescription":1216,"shortTitle":1217,"slug":1218},{"id":1211,"alt":1212,"height":1213,"url":1214,"width":1215},[15411,15414,15417,15420,15426,15429,15433,15436,15438,15441,15449,15452,15455,15458,15466,15469,15475,15478,15481,15487],{"id":15412,"__typename":811,"text":15413},"109609228","If you’ve ever been to a live online yoga class or attended a webinar as part of your training at work, then you’ve been to a virtual event. \n\nYou’ll know how flexible virtual events are when you’re short on time and can’t travel to far-off locations. You may even be familiar with virtual event fatigue— that feeling of dread that occurs after attending too many dull or poorly organized events online. \n\nBut **virtual events are increasingly versatile and could have major benefits for your business**. In fact, they’re a useful way to reach new audiences and provide attractive opportunities for all kinds of stakeholders to interact with your brand. \n\nAnd there’s no reason to fear virtual event fatigue if you know how to organize online events that are actually engaging. That’s where this guide can help. Try out these tips and you’ll be sure to keep your audience engaged before, during, and after your virtual event.\n\n\n## How do you engage your audience **before your event begins**?\n\nYou might think the most important element of hosting a virtual event is booking engaging speakers or writing interesting content. But that’s not true. \n\n**The most important aspect of any event is your audience.** Your virtual attendees, whether they are employees or customers, should always be at the forefront of your mind when you begin planning your virtual event.\n\nSo how do you reach the right audience for your event? And how do you convince people to overcome their screen fatigue and attend another event online? Asking these questions will help ensure you’re pitching your event properly and providing an event your audience actually wants. \n\nNot sure where to begin? **Follow these tips to become the best at digital event planning.**\n\n\n\n### **1. Choose the right platform**\n\nThe best virtual event platforms are equipped with engagement features to help interest your audience before, during, and after the event. **Look out for a [video engagement platform](https://livestorm.co/resources/guides/video-engagement) with features like polling, Q&A, and breakout rooms** to help you host a more interactive event.",{"__typename":2418,"id":15415,"heading":13078,"paragraph":13079,"callToAction":15416},"146639703",{"id":64,"slot":65,"slug":66},{"id":15418,"__typename":811,"text":15419},"109609230","### **2. Team up with interesting partners**\n\nPartnerships are great for expanding your reach. For example, if you’re running a mental health and wellbeing workshop, teaming up with a major charity like Mental Health America will **raise your profile and increase the perception of your authority** to potential attendees. People are more likely to engage with the promotion around your event and register to attend if they recognize the organizations involved. \n\n\n\n### **3. Book live keynote speakers**\n\nLike partnerships, booking **keynote speakers will add authority to your event**. The promise of an engaging speaker with relevant expertise will be sure to attract registrations, and you can tap into your speakers’ online networks to further promote your event to potential attendees who already have a vested interest.\n\n\n\n### **4. Get to know your audience** \n\nThe key to engaging events is understanding what your audience wants. Through the registration form, gather audience insights to share with your speakers. Use the data captured to **refine your event to be more tailored to your audience**. \n\nFor example, if you know that most of your attendees are women aged between 25-36 based in California, you can research this demographic to help you make decisions about what freebies to include in your virtual giveaway.\n\n\n\n",{"id":15421,"__typename":833,"image":15422},"111388036",{"id":15423,"alt":15424,"height":4080,"url":15425,"width":4082},"42998860","This woman is smiling as she asks a question, engaging with the virtual event being hosted on Livestorm","https://livestorm.imgix.net/1127/1645712328-pexels-yan-krukov-4458421.jpg",{"id":15427,"__typename":811,"text":15428},"146639814","### **5. Create a social media strategy**\n\nWant to excite your audience and encourage registrations? Leverage the power of your existing networks to promote the event on social media. Do this wherever your company has the biggest traction, but **make sure your intended audience is active on that platform** too. For example, if you’re in the creative design industry, you’re more likely to engage Instagram users than people on LinkedIn.\n\n\n\n### **6. Automate reminder emails for registrants**\nYou’re guaranteed to lose engagement if your audience forgets all about your event or can’t work out how to join. Pick a [video engagement platform](https://livestorm.co/) like Livestorm that can **automatically send email reminders in advance of your virtual event**. Registrants will have all the information they need in their inbox, and you’ll have one less thing on your to-do list. When it’s time for the event to start, everyone will be right where they need to be to get involved.",{"id":15430,"__typename":2560,"feature":15431},"146639815",{"id":3387,"imageOnlyUsedForWowFeatures":15432,"productAnnouncementBlockTitle":3392,"productAnnouncementBlockText":3393},{"id":3389,"alt":3390,"height":2566,"url":3391,"width":2568},{"id":15434,"__typename":811,"text":15435},"111388037","## How do you **encourage participation** during virtual events?\nBy now, most of us have been to a virtual event of some kind. Whether it was a workshop or an online family quiz, no doubt there were times your attention started to wander. It’s natural. But there _are_ ways to make virtual events more interactive.\n\nLuckily, [virtual event software](https://livestorm.co/virtual-event-software) with strong engagement features like the ones mentioned in the list below will help **beat virtual event fatigue and keep your virtual attendees switched on from start to finish**.\n\nWhen you combine fun virtual event ideas with a powerful and versatile platform, you’ll be well equipped to host engaging virtual events that get results for your business. Try these tips:\n\n\n\n### **1. Start with high energy**\n\n**Start your virtual event with high energy or your attendees will lose interest very quickly.** If you’re waiting a few minutes at the start time to allow for late-comers, why not fill that pause with some energizing guided movement or an icebreaker activity? \n\nFor example, get your audience familiar with the event platform controls by asking them to **use their emoji reactions** to respond to prompts like “give us a thumbs up if you’ve been to one of our online events before” or “send a heart emoji if you’re working from home with your pet today”. \n\n**Pro tip:** using a browser-based platform such as Livestorm will help your virtual events kick off the right way. No downloads or account creation means your attendees and speakers can join instantly without any awkward technical issues.\n\n\n\n### **2. Get to know your speakers with a fireside chat**\n\nA fireside chat is a more intimate, informal segment for the host to ask guest speakers insightful questions. This is an opportunity to provide context to who they are and **establish a human connection between your speakers and the audience**. Whether you have one keynote speaker or a panel, fireside chats will help warm them up and may spark some interesting audience questions.\n\n\n\n### **3. Use breakout rooms**\n\n**Virtual breakout rooms switch up the energy of an event and re-engage the audience between speakers**. Breakout rooms are separate spaces where small groups of attendees can gather between presentations. They’re typically used for networking or collaborative activities.\n\nSome virtual event platforms can pre-allocate or randomly assign audience members to breakout rooms. \n\n**Pro tip:** As the host, you should create a slide with question prompts for each breakout room. You can also appoint a moderator to each room to facilitate conversation, or jump between rooms yourself.\n\n\n\n### **4. Incorporate icebreakers**",{"id":15437,"__typename":913,"youtubeLink":6461},"120895303",{"id":15439,"__typename":811,"text":15440},"120895304","**Icebreakers encourage collaboration and peer support** by opening the door for interaction and building trust. They’re particularly important for events with a networking element, like a virtual recruiting event, because they help establish connections between people who don’t already know each other.\n\nFor example, use a [Miro](https://livestorm.co/integrations/miro) digital whiteboard to share an image of a world map and ask each audience member to pin their location. Encourage everyone to message someone from a location they _wish_ they could visit, so they can find out some top travel tips for their favorite destination",{"id":15442,"__typename":833,"image":15443},"109609231",{"id":15444,"alt":15445,"height":15446,"url":15447,"width":15448},"42361728","A Miro digital whiteboard showing a world map with 3 sticky notes to indicate the geographical location of people called Ola, Sam, and Riz.",910,"https://livestorm.imgix.net/1127/1645288157-02_miro-icebreaker.png",1668,{"id":15450,"__typename":811,"text":15451},"109609232","### **5. Encourage messaging** \n\nThroughout your virtual event, you should encourage the audience to use the chat box feature in your virtual event platform. **Messaging allows the audience to engage with each other and knowledge share** without interrupting the flow of the event. You could even appoint moderators to facilitate messaging and encourage audience feedback. If something isn’t working, you’ll be sure to hear about it in the chat!\n\n\n\n### **6. Use live polling**\n\nPeople love to be asked what they think. A live [poll](https://livestorm.co/blog/host-webinar-polls-surveys) will make your event more engaging by making your audience feel like their opinions matter and encouraging them to interact reflectively with the topic. \n \nThis helps **gauge the audience’s understanding and capture insights** that could inform future events, resources, or products. When you create a poll, think carefully about what you want it to achieve and position it at a relevant point in your presentation.\n\n\n\n### **7. Use live Q&A**",{"id":15453,"__typename":833,"image":15454},"112454968",{"id":2520,"alt":3147,"height":2522,"url":2523,"width":2524},{"id":15456,"__typename":811,"text":15457},"112454969","A Q&A segment allows audience members to interact with the speaker and deep dive into the topics that interest them. Answering your audience’s questions will **add value to your event and leave attendees feeling satisfied**. Virtual Q&As allow audience members to submit their questions and upvote other questions at any time. This makes the event more interactive for them and choosing which questions to answer is even easier for you.\n\n\n\n### **8. Call on attendees by name**\n\nRaise the bar for an interactive virtual Q&A session by giving audience members the opportunity to turn their mics on and ask questions themselves. Allowing different people to speak can **renew energy and refocus your audience** after they’ve been listening intently for a while. \n\n**Pro tip:** tell audience members to send a specific emoji for a fun way to see who wants to be called upon. \n\n\n\n### **9. Use interactive tools**\n\nTools like Mentimeter can help you **create engaging content like word clouds and interactive presentations**. Your virtual event software should offer a range of useful [integrations](https://livestorm.co/integrations) with tools like Mentimeter, Miro, and Visme, so be sure to make the most of them. ",{"id":15459,"__typename":833,"image":15460},"109609233",{"id":15461,"alt":15462,"height":15463,"url":15464,"width":15465},"42361766","A word cloud with descriptive words like \"fun\" and \"interactive\" in bright colours.",469,"https://livestorm.imgix.net/1127/1645288220-03_mentimeter-word-cloud.png",899,{"id":15467,"__typename":811,"text":15468},"109609234","### **10. Be wary of lengthy events**\n\n**Avoid scheduling virtual events that span an entire day** as it will be difficult for your audience to stay focused and energized throughout. Ideally, virtual events should last no longer than an hour and 30 minutes, depending on what you want to achieve.\n\nIf you do host an event that’s an hour-long or more, be sure to **schedule comfort breaks and activities at regular intervals**. You should also encourage your audience to get up and move their bodies (if they’re able to) at least once during the session as this will help get the blood flowing and boost concentration.\n\n\n## How to keep your audience engaged **after an event**?",{"id":15470,"__typename":833,"image":15471},"112943146",{"id":15472,"alt":15473,"height":4080,"url":15474,"width":4082},"43558257","This woman is completing her post-event tasks in order to keep her audience engaged after the virtual event has ended","https://livestorm.imgix.net/1127/1646154979-pexels-marek-levak-2265488.jpg",{"id":15476,"__typename":811,"text":15477},"112943147","What happens after your event is important because it impacts your ability to **convert leads and continue to host successful virtual events** in the future. The interest and enthusiasm of your audience don’t stop being important the minute you hit the ‘end’ button.\n\nThere are lots of ways you can **continue to add value for each audience member and keep them talking** about your event after it’s over. This is your opportunity to get audience feedback, share their praise online, and make sure they come back for more. Here are our tips:\n\n\n\n### **1. Share the event recording**\n\nOne of the most commonly asked questions after a presentation at a virtual event is: _“will you send that slide deck to everyone at the end?”._ Nobody wants to miss out on any critical insights from your event, so saving your resources is a must. \n\nGo a step further than sharing the slide deck and **set your virtual event software to automatically record** so it can be watched [on-demand](https://livestorm.co/webinar-software/on-demand-webinars) afterward. Depending on the type of event, you could use the recording to gain subscribers or charge a pay-as-you-feel fee. That way, you might reach additional audiences and encourage them to come to a live event in the future.",{"id":15479,"__typename":811,"text":15480},"109609236","### **2. Create a knowledge base**\n\n**Keep your audience coming back to a digital knowledge base** of relevant resources and event recordings. If your KPIs include expanding your mailing list, put these resources behind a registration form. Otherwise, you can make them easily shareable to help grow your audience for future webinars. \n\n\n\n### **3. Gather audience feedback**\n\nUnlike live events, **virtual events offer even greater possibilities for data analytics**. Your virtual event software should come with a dashboard where you can see who came to your event, which elements they interacted with, and whether they left after the first 10 minutes. Livestorm event engagement analysis gives you a 360 view of [customer engagement](https://livestorm.co/blog/customer-success-metrics) across different events.",{"id":15482,"__typename":833,"image":15483},"109609237",{"id":15484,"alt":15485,"height":7243,"url":15486,"width":2568},"37170717","Analytics feature in Livestorm","https://livestorm.imgix.net/1127/1641569618-eatures-analytics.jpg",{"id":15488,"__typename":811,"text":15489},"109609346","### **4. Send a follow-up email**\n\n**Don’t wait more than 48 hours to send your follow-up email.** Your audience is more likely to engage with your feedback survey, which you could build on [Typeform](https://livestorm.co/integrations/typeform), if you get in touch while the event is still fresh in their minds. You can also use the follow-up email to direct them to the knowledge base, where they can find the event recording, the presentation slides, and any other resources from the event.\n\n\n\n### **5. Celebrate on social media**\n\n**Celebrate the success of your event on social media to show your networks that your virtual events are worth attending.** You can use Canva for free to create a bank of shareable image assets with quotes from your speakers. \n\nA digital photo booth like Brandmatic is also a fun way for audience members to capture images from your event that can be shared online. Don’t forget to tag the speakers and the winners of your giveaway!\n\n\n\n### **6. Send out swag**\n\nNothing says “thank you for coming to my event” like a goodie bag. Plus, branded **merch will keep your audience talking about your business** long after the event is over.\n\nIf you charge entry for your virtual events, you could enter each registrant into a giveaway for them and a friend to win some swag and a free ticket for the next event. Now you’ve got guaranteed attendees and the potential to reach entirely new audience members.\n\n\n## How do you host an interactive event **from start to finish**?\n\nYou’ve got all the tips and tricks you need to engage your audience before, during, and after your virtual event. But how to put it all together? \n\n**The first step to hosting an interactive event is making sure you understand your audience and have the right software to start hosting powerful events**. Now’s the time to reach out to your networks for your market research and get a [free demo ](https://app.livestorm.co/livestorm/livestorm-product-demo)for your preferred virtual event software.\n\nOnce you’re armed with powerful engagement tools you’ll be ready to organize an event online that will give your audience what they want while reaching all your business KPIs.\n\n\n## Frequently asked questions about engaging virtual events\n\n\n### How do you make virtual events more interactive?\n\nHere’s how to make virtual events more interactive:\n\n\n\n1. Host your virtual event on a [video engagement platform](https://livestorm.co/virtual-event-software)\n2. Use engagement features like chat, Q&A, and polls\n3. Use interactive tools like \u003Ca href=\"https://www.visme.co/\" rel=\"noopener\" target=\"_blank\">Visme\u003C/a> to share presentations and encourage audience participation\n4. Schedule comfort breaks \n5. Plan activities like icebreakers\n6. Use breakout rooms for collaboration and networking \n\n\n### What are examples of good virtual events?\n\nGood examples of virtual events include:\n\n\n\n* **Interactive [webinars](https://livestorm.co/webinar-software)** for training and development\n* **[Team building for remote teams](https://livestorm.co/blog/virtual-team-building)** like virtual escape rooms\n* **Live exercise classes** like an online HIIT workout\n* **Virtual recruiting events** like careers fairs or info sessions\n* **Virtual fundraisers** like a virtual auction, concert, or comedy night\n\n\n### How do you host a virtual event?\n\nHere are the steps for hosting a virtual event:\n\n\n\n1. Set your intentions—who is your event for and what will they gain from it?\n2. Choose your virtual event software\n3. Start planning your agenda\n4. Book a live keynote speaker with relevant expertise\n5. Create a registration page for your virtual event\n6. Make a strategy for promoting your event\n7. Create engaging content like an interactive presentation\n8. Gather audience feedback during and after the event with polls and surveys\n\n\n### What are the best virtual engagement tools?\n\nThe best virtual engagement tools are\n\n\n\n1. **Livestorm** for CRM integration, event promotion, and in-platform chat, polling, and Q&A\n2. **Mentimeter** for mobile voting and word clouds\n3. **LoQuiz** for games and quizzing\n4. **Miro** for interactive digital whiteboards\n5. **Visme** for presentations\n6. **Sli.do** for live video integration, quizzing, and polls\n7. **Big Top** for interactive event maps with multiple rooms and performers",{"id":15491,"alt":15492,"height":4080,"url":15493,"width":4082},"42362057","22 tips for hosting engaging virtual events","https://livestorm.imgix.net/1127/1645289404-malte-helmhold-m0r4a8nmarw-unsplash.jpg","2022-03-11",[],"This list of tips will help potential virtual event hosts in any industry keep their audiences engaged before, during, and after their virtual events.",[15498,15534],{"id":15499,"contentData":15500},"109609688",{"@context":1143,"@type":1144,"mainEntity":15501},[15502,15506,15510,15514,15518,15522,15526,15530],{"@type":1147,"name":15503,"acceptedAnswer":15504},"How do you engage your audience before your event begins?",{"@type":1150,"text":15505},"You might think the most important element of hosting a virtual event is booking engaging speakers or writing interesting content. But that’s not true. The most important aspect of any event is your audience. Your virtual attendees, whether they are employees or customers, should always be at the forefront of your mind when you begin planning your virtual event.",{"@type":1147,"name":15507,"acceptedAnswer":15508},"How do you encourage participation during virtual events?",{"@type":1150,"text":15509},"Luckily, virtual event software with strong engagement features like the ones mentioned in the list below will help beat virtual event fatigue and keep your virtual attendees switched on from start to finish. When you combine fun virtual event ideas with a powerful and versatile platform, you’ll be well equipped to host engaging virtual events that get results for your business.",{"@type":1147,"name":15511,"acceptedAnswer":15512},"How to keep your audience engaged after an event?",{"@type":1150,"text":15513},"What happens after your event is important because it impacts your ability to convert leads and continue to host successful virtual events in the future. The interest and enthusiasm of your audience don’t stop being important the minute you hit the ‘end’ button. There are lots of ways you can continue to add value for each audience member and keep them talking about your event after it’s over. This is your opportunity to get audience feedback, share their praise online, and make sure they come back for more. Here are our tips",{"@type":1147,"name":15515,"acceptedAnswer":15516},"How do you host an interactive event from start to finish?",{"@type":1150,"text":15517},"You’ve got all the tips and tricks you need to engage your audience before, during, and after your virtual event. But how to put it all together? The first step to hosting an interactive event is making sure you understand your audience and have the right software to start hosting powerful events. Now’s the time to reach out to your networks for your market research and get a free demo for your preferred virtual event software.",{"@type":1147,"name":15519,"acceptedAnswer":15520},"How do you make virtual events more interactive?",{"@type":1150,"text":15521},"Here’s how to make virtual events more interactive: Host your virtual event on a video engagement platform, Use engagement features like chat, Q&A, and polls, Use interactive tools like Visme to share presentations and encourage audience participation, Schedule comfort breaks, Plan activities like icebreakers, Use breakout rooms for collaboration and networking",{"@type":1147,"name":15523,"acceptedAnswer":15524},"What are examples of good virtual events?",{"@type":1150,"text":15525},"Good examples of virtual events include: Interactive webinars for training and development, Team building for remote teams like virtual escape rooms, Live exercise classes like an online HIIT workout, Virtual recruiting events like careers fairs or info sessions, Virtual fundraisers like a virtual auction, concert, or comedy night",{"@type":1147,"name":15527,"acceptedAnswer":15528},"How do you host a virtual event?",{"@type":1150,"text":15529},"Here are the steps for hosting a virtual event: Set your intentions—who is your event for and what will they gain from it?, Choose your virtual event software, Start planning your agenda, Book a live keynote speaker with relevant expertise, Create a registration page for your virtual event, Make a strategy for promoting your event, Create engaging content like an interactive presentation, Gather audience feedback during and after the event with polls and surveys",{"@type":1147,"name":15531,"acceptedAnswer":15532},"What are the best virtual engagement tools?",{"@type":1150,"text":15533},"The best virtual engagement tools are: Livestorm for CRM integration, event promotion, and in-platform chat, polling, and Q&A, Mentimeter for mobile voting and word clouds, LoQuiz for games and quizzing, Miro for interactive digital whiteboards, Visme for presentations, Sli.do for live video integration, quizzing, and polls, Big Top for interactive event maps with multiple rooms and performers",{"id":15535,"contentData":15536},"120895476",{"@context":1167,"@type":1168,"name":6456,"description":6457,"thumbnailUrl":6458,"uploadDate":6459,"duration":6460,"embedUrl":6461,"interactionCount":15537},"375","22 Tips for Hosting Engaging Virtual Events",{"id":15540,"alternativeVersions":15541,"_locales":15544,"_publishedAt":15545,"_updatedAt":15546,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":15547,"blogPostAuthor":15549,"cluster":15551,"content":15558,"coverImage":15718,"coverWithImgix":15722,"bottomContentOffer":166,"date":15727,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":15728,"relatedPillarPage":166,"seoDescription":15729,"sidebarContentCard":166,"structuredData":15730,"subtitle":15729,"title":15759,"slug":15543},"362409",[15542],{"locale":756,"value":15543},"10-tools-to-improve-your-webinar-presentations",[756],"2024-12-18T17:18:01+01:00","2024-12-18T17:17:57+01:00",[15548],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":15550,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":15552,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":15553,"coMarketing":493,"ebook":15554,"image":15555,"resourceType":15556,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":15557,"name":554},{"id":410,"name":411},[15559,15562,15568,15571,15575,15578,15584,15587,15593,15596,15603,15606,15614,15617,15624,15627,15634,15637,15640,15643,15649,15652,15655,15658,15666,15669,15675,15678,15681,15684,15692,15695,15698,15701,15709,15712,15715],{"id":15560,"__typename":811,"text":15561},"362396","When hosting webinars and meetings, it's easy to lack emphasis and rhythm. This impacts the end goal of your presentation: passing a message.\n\nGetting your audience hooked to your presentation while being as clear as possible can be harder online than in the real life. You will have to fight for their attention: after 30 minutes, people start to lose interest. \n\nIn this article, we'll show you how to design a deck for your webinar presentation, the right tools to use, and how to use them efficiently.\n\nYou can learn some other [webinar best practices](https://livestorm.co/resources/guides/webinar-best-practices) in our complete guide. \n\n## How to design a deck for your webinar presentation?\n\nThe design of your presentation will set the tone of your webinar. A good design creates a professional look that reassures your attendees. Here are some tips on how to design your webinar presentation:\n\n### Tip 1: Choose a **presentation tool**\n\nDetermine where you’ll design your presentation. You can always create your slides in tools like Canva, PowerPoint, or Adobe Illustrator and share your screen. \n\nBut if you want to have control over your presentation and interact with it without changing screens, pick a tool that integrates with your [software for live events](https://livestorm.co/use-cases/live-events). \n\nIf you’re using Livestorm, choose Visme, Slido, or Miro. \n\n\n### Tip 2: Outline your **webinar presentation**\n\nWorking on the skeleton of your presentation will help you determine what needs to be said and in what order. A webinar presentation deck usually includes the following slides:\n\n\n\n* Title slide\n* A brief introduction of the topic\n* The main points or agenda of the webinar\n* A slide for each main topic\n* Solutions\n* A summary of the key takeaways\n* Additional resources\n\nFrom showcasing a[ product demo](https://livestorm.co/use-cases/product-demo-webinar-software), delivering [customer training](https://livestorm.co/use-cases/webinar-software-customer-training), or hosting a[ sales webinar](https://livestorm.co/blog/sales-webinar), establishing an outline straight away will make designing your slides much easier.\n\n\n### Tip 3: Start your webinar with a **powerful introduction**\n\nA compelling title slide and engaging introduction will reel in your audience from the start. The title slide should be simple and to the point, giving your audience an idea of what to expect. \n\nHere are a few ideas of what to include:\n\n* An intriguing question\n* A statistic or data point\n* Stating the outcome\n* How-to-formulas\n* List of best practices\n\nWhen creating the intro slide, ask yourself the question: what will my audience learn from this presentation? \n\n\n### Tip 4: Use bullet points to **break down the main points**\n\nFollow the “keep it simple, stupid” (K.I.S.S) rule, and avoid writing a full script on your slides. \n\nToo much text will distract your audience and encourage presenters to simply read the slides aloud instead of adding value for your audience. Don’t go over 30 words and 8 lines per slide. \n\nUse the same font family throughout, but use different sizes or bolding options to add texture.\n\nBullet points are easier to digest than large paragraphs of text. Use short sentences or phrases to keep your audience engaged and prevent information overload.\n\nBut it is important not to overdo it with the bullet points.\n\nThe \"2019 Annoying PowerPoint Survey\" by David Paradi revealed the top three things that annoy people the most about PowerPoint:\n\n\n* when the speaker reads directly from the slides\n* slides with small text\n* slides that are text-heavy.\n\nIf your presentation ticks the above points, your audience is trying to read and listen simultaneously. So they're not focusing on either.\n\nThe solution here is to use bullet points strategically to break down complex topics, list key points and takeaways, and guide the viewer's gaze.\n\n### Tip 5: Use your company branding \n\nWebinars mostly help you increase brand awareness and invite your audience to connect with your company. Not all of your attendees will be people who’ve heard of your company. \n\nSubtle branding across all communications and assets will make everything more visually appealing and keep attendees focused on your brand.\n\n**Pro tip:** Choose a video engagement platform, like Livestorm, that lets you customize your room design and add plugins—for actions like file sharing.\n\n### Tip 6: Use strong visuals in your **webinar slide deck**\n\nSwitching things up helps keep webinars interesting. Use image-only slides or videos to give the audience a rest from intently reading slides or listening to your voice. \n\nEvery [webinar](https://livestorm.co/resources/guides/what-is-a-webinar) should include visuals to illustrate the content and highlight key points, especially if the aim is to share complex data or statistics. Here are some ideas for visuals to use in your webinar presentation:\n\n* Graphs and charts\n* Timelines\n* Maps\n* Images\n* Infographics\n* Schematics\n\nVisualizations are memorable and can help your audience retain information.\n\n\n### Tip 7: Emphasize important information **with colors**\n\nColor plays an important role in your presentation. You can use it to communicate your brand, and to highlight the keywords or phrases you want your audience to remember\n\nYou can also use color to show a connection between two ideas or to highlight a cause-and-effect relationship. For example, you can use a green arrow to show an increase or a red arrow to show a decrease.\n\n\n### Tip 8: Add simple fonts in your **webinar presentation**\n\nWhen choosing fonts for your webinar presentation, less is more. Stick to one or two simple fonts that are easy to read. Sans serif fonts are typically the best choice for presentations because they are legible from a distance and easy to read on a screen.\n\nSome of the best fonts for presentations include:\n\n* Helvetica\n* Arial\n* Verdana\n\nYou can experiment with bold fonts and text weight to draw attention.\n\n\n### Tip 9: Use templates to **save time**\n\nDesigning a presentation from scratch can be time-consuming. Luckily, there are many \u003Ca href=\"https://www.visme.co/presentation-software/\" rel=\"noopener\" target=\"_blank\">free and paid templates\u003C/a> available online. Simply choose one that fits your brand identity and style. Then, add your own text and visuals.\n\nWhen using templates, ensure you don't simply replace the placeholder text with your own content. Templates are meant to be a starting point, not a crutch.\n\nHere are a few ideas to help you make the most of a template:\n\n\n* Opt for a minimalistic template with plenty of white space. \n* Choose a template with built-in animations and transitions. \n* Look for a template that is compatible with the software you are using.\n* Replace the placeholder text with your own text.\n* Add visuals, such as images, graphs, and charts.\n\n### Tip 10: Plan interactive elements\n\nWebinars that rely on the presentation alone tend to get boring fast, especially online. If people aren’t summoned to participate they can start to feel like they’re not there and zone out. Make interactivity a core part of your presentation. \n\nUse an interactive whiteboard, ask poll questions, and invite them to participate in the chat or by raising their hands. Plan these interactive interventions ahead so they don’t get forgotten. \n\n### Tip 11: Include a **call-to-action**\n",{"id":15563,"__typename":833,"image":15564},"362397",{"id":15565,"alt":15566,"height":5223,"url":15567,"width":7735},"47431825","Add CTAs directly in your live webinar with Livestorm","https://livestorm.imgix.net/1127/1658941538-cta-in-a-live-webinar-with-livestorm.jpg",{"id":15569,"__typename":811,"text":15570},"362398","The last part of your presentation should include a call to action (CTA). CTAs direct your audience to take the next step, whether that's to follow your social media accounts, download more resources, or sign up for future events. With Livestorm, you can add a [clickable CTA](https://support.livestorm.co/article/120-send-a-cta) directly in your live webinars, which is handy!\n\nFollow these best practices for writing a CTA:\n\n* Make the offer sound appealing\n* Include a sense of urgency\n* Be clear, concise, and actionable\n* Use strong language\n\n\n## What are the **top webinar presentation tips**? \n\nOur list of webinar presentation tips can help you create a successful presentation that engages your audience and drives results. \n\n\n### **Tip 1: Know your attendees**\n\nWhen you [host a webinar](https://livestorm.co/blog/how-to-create-and-host-a-webinar), always prioritize your audience. If you don’t understand their pain points and desires, you won’t be able to create a rapport with them or give them the information they need.\n\nAsk yourself questions like:\n\n* Who are my attendees?\n* What is their level of expertise?\n* What challenges do they face?\n\nThe more specific you can be about your target audience, the easier it will be to create a webinar that appeals to them. \n\nWith Livestorm’s contact profiles feature, you can collect information about your attendees (job profiles, demographic info, social media profiles, etc.) when they sign up for your webinar. You can use this information to segment your audience and send them targeted follow-ups after the webinar. \n\n\n### **Tip 2: Encourage audience engagement**\n\nIf you want your webinar to be successful, you need to encourage audience engagement. You can do this by using [webinar live polls and surveys](https://livestorm.co/blog/host-webinar-polls-surveys).\n\n\n* **Use an engaging opening**: get your audience’s attention from the beginning with an interesting story, statistic, or question.\n* **Include polls and surveys**: pose questions to your audience throughout the webinar to gauge their understanding and get them involved.\n* **Encourage questions and comments**: make it easy for your audience to ask questions by providing a dedicated chat box or Q&A section. And don’t forget to answer the question with the most upvotes! ",{"id":15572,"__typename":833,"image":15573},"122908152",{"id":5738,"alt":15574,"height":3402,"url":5740,"width":899},"Livestorm Live Q&A feature for an engaging webinar",{"id":15576,"__typename":811,"text":15577},"122908153","This two-way interaction can help break barriers between the presenter and the attendees, increase viewing time and improve attendee satisfaction. \n\nUsing rich media elements like images, GIFs and videos can also help to make your webinar more engaging.\n\n\n### **Tip 3: Be passionate and energetic**\n\nWhen it comes to webinars, energy is key. Keeping your audience's attention will be difficult if you’re not passionate about your topic. Showcase your personality and let your energy levels shine.\n\nThis doesn’t mean you have to be bouncing off the walls – but try to avoid sounding monotone or bored. Instead, sound like you’re having a conversation with a friend.\n\nRemember, webinar scripts are meant to guide. So don’t rely on them too much – improvise and have fun.\n\n### Tip 4: Keep your **time limit in mind**\n\nBe respectful of everyone’s time and write an agenda that you’ll stick to. Get a moderator to help you with backstage processes like handling the Q&A panel and changing your slides, but also, to message you in private and alert you on how much time you have left. \n\nPractice the presentation with the moderator before the event to ensure you have enough content to meet the proposed duration or determine if you need to cut things off.\n\n\n### **Tip 5: Keep your webinar presentation concise**\n\nYour webinar should be focused and to the point. No one wants to sit through an hour-long sales pitch masquerading as a webinar. \n\nThe best webinars are those that get straight to the point and deliver valuable information in a concise way. So, before creating your webinar, ensure you have a clear idea of what you want to achieve and what points you need to hit.\n\nOnce you know this, it will be much easier to structure your webinar and keep it on track.\n\n\n### **Tip 6: Gather feedback**\n\nMeeting the expectations of your audience, or serving user intent, can only be done if you know what they are.\n\nFor example, if your webinar promotion guarantees registrants that you’ll teach them ‘How to improve website conversion rate in 5 minutes,’ but your webinar only covers the basics of copywriting – you would have failed to meet their expectations.\n\nGathering feedback is a great way to ensure that you’ve delivered on your promises and that your attendees found your webinar valuable. This can be done in a few ways:\n\n**Surveys**: use surveys to collect data before, during, or after your webinar. This is a great way to gauge interest levels and get detailed feedback.",{"id":15579,"__typename":833,"image":15580},"122908154",{"id":15581,"alt":15582,"height":3063,"url":15583,"width":6178},"24131215","Interactive webinar with Livestorm Polls feature","https://livestorm.imgix.net/1127/1631710780-featurepolls.png",{"id":15585,"__typename":811,"text":15586},"122908155","**Polls**: include interactive [video engagement](https://livestorm.co/blog/video-engagement-platform) elements in your webinars such as polls to encourage audience engagement and make it easy for them to provide feedback.\n\n\n### **Tip 6: Practice, practice, practice!**\n\nWebinars are live events, which means anything can happen. That’s why it’s important to be prepared for anything that might come up – from technical difficulties to awkward silences.\n\nOne of the best ways to ensure a smooth webinar is to practice, practice, practice! Before going live, test that your [microphone and webcams for the webinar](https://livestorm.co/blog/webcam-microphone-for-webinars) are working properly.\n\nIt’s also a good idea to do a few run-throughs of your presentation with friends or colleagues to get feedback and identify any areas that need improvement.\n\nBy taking the time to prepare and practice, you can avoid any stressful surprises on the day of your webinar.\n\n\n## What are the **best webinar presentation tools**?\n\nWhen selecting [webinar software](https://livestorm.co/webinar-software), consider a few factors such as ease of use, useful features like [virtual backgrounds](https://livestorm.co/blog/how-to-choose-the-right-virtual-background-tool), price, and integrations. Here are the best tools for engaging webinar presentations:\n\n**Simple plugins for a better screen-sharing experience**\n\n**1**. Mouse Pointer Highlighter\n**2**. Muzzle\n**3**. Clean\n\n\n**Whiteboards for an engaging webinar**\n\n**4**. Prezi\n**5**. Miro\n\n\n**Audio and video tools for a flawless webinar presentation**\n\n\n**6**. Krisp\n**7**. Manycam\n\n\n**Live chat tools for an interactive webinar**\n\n**8**. Intercom\n**9**. Drift\n**10**. Help Scout\n\n\nLet's take a look at each one in more detail.\n\n\n### Simple plugins for a **better screen-sharing webinar experience**\n\nWebinars are all about sharing information in an engaging way – and one of the best ways to do this is by sharing your screen.\n\nScreen-sharing tools allow you to show the audience your computer screen in real-time. This is a great way to showcase presentations, product demonstrations, or step-by-step instructions.\n\nHere are a few:\n\n\n#### **1. Help your audience follow along with Mouse Pointer Highlighter**\n\nFor: Mac OS - free",{"id":15588,"__typename":833,"image":15589},"122908156",{"id":15590,"alt":15591,"height":10133,"url":15592,"width":3614},"47431836","Mouse pointer highlighter chrome extension for webinar presentation","https://livestorm.imgix.net/1127/1658941815-mouse-pointer-highlighter.jpeg",{"id":15594,"__typename":811,"text":15595},"122908157","This chrome extension is specially designed for presenters who give webinars or presentations frequently. It makes your mouse pointer more visible on the screen so your audience can easily follow along.\n\nThis simplicity makes it a great plugin for those who want to focus on their presentation without worrying about the technicalities.\n\n\n#### **2: Silence embarrassing notifications with Muzzle** ",{"id":15597,"__typename":833,"image":15598},"362399",{"id":15599,"alt":15600,"height":15601,"url":15602,"width":14810},"346768","Automatically turn off embarrassing notifications-webinar best practice",788,"https://livestorm.imgix.net/1127/1534235217-capture-d-ecran-2018-08-14-a-10-26-39.png",{"id":15604,"__typename":811,"text":15605},"362400","For: Mac OS only — Free\n\nSpeaking of external disturbance, we're overwhelmed with desktop notifications all day. So, when you are hosting a webinar presentation, you want to avoid all of those distractions.\n\nOn Mac and Windows OS there are already built in features to mute your desktop notifications.\n\nBut you can also look at Muzzle. The beauty of Muzzle is that it turns on automatically as soon as you start screen sharing, and it works with Livestorm!\n\nPlus, it's 100% free.\n\n\n#### **3: Clear your desktop with Clean before your webinar presentation**",{"id":15607,"__typename":833,"image":15608},"362401",{"id":15609,"alt":15610,"height":15611,"url":15612,"width":15613},"346551","Clean desktop-webinar presentation tips",589,"https://livestorm.imgix.net/1127/1534172728-clean.jpg",942,{"id":15615,"__typename":811,"text":15616},"362402","_For: Mac OS only — Free_\n\nIf you're like us, your desktop is probably your main computer folder, which means that it's probably filled with a few hundred screenshots and random files.\n\nWebinar presentations are like staging houses for sale, if there's too much \"you\" in the room, people won't be able to contextualize the demo for their use case. Removing the clutter of your desktop will definitely help.\n\nOn Mac, Clean does just that. In a single click, you can turn on and off the icons on your desktop. PC users may want to test Fences as an alternative.\n\n\n### Whiteboards for an **engaging webinar presentation**\n\nWhiteboards are an essential part of any webinar presentation. They help you engage with your audience, add visual interest to your presentation, and make it easy for viewers to follow along.\n\nHere’s a list of the best whiteboard tools:\n\n\n#### **4: Powerful presentations with Prezi**\n\nFor all devices - Starts at $3/mo",{"id":15618,"__typename":833,"image":15619},"362403",{"id":15620,"alt":15621,"height":15215,"url":15622,"width":15623},"47431877","Prezi whiteboard “There are” webinar template by Juan Garcia Zapata ","https://livestorm.imgix.net/1127/1658944073-prezi-whiteboard.jpg",1310,{"id":15625,"__typename":811,"text":15626},"362404","Prezi is a cloud-based whiteboard tool that allows you to create engaging, visually-stunning presentations. With Prezi, you can zoom in and out of your presentation to highlight important information. This makes it easy for viewers to follow along and understand your message.\n\nPrezi also offers a wide range of templates and tools to help you create your presentation.\n\n\n#### **5: Collaborate visually with Miro**\n\nFor all devices - Offers a freemium",{"id":15628,"__typename":833,"image":15629},"362405",{"id":15630,"alt":15631,"height":15632,"url":15633,"width":1614},"47431842","Host an interactive webinar with Miro’s collaborative features",1294,"https://livestorm.imgix.net/1127/1658942083-meetings-and-workshops-miro.jpg",{"id":15635,"__typename":811,"text":15636},"362406","Miro is a cloud-based whiteboard tool that allows you to collaborate with team members in real-time. Miro also offers a wide range of templates and plugins to help create an engaging and interactive webinar presentation.",{"id":15638,"__typename":823,"text":15639},"122908158","\u003Cp>\u003Cb>Pro tip\u003C/b>\u003Cspan style=\"font-weight: 400;\">: use Livestorm’s Miro interactive whiteboard integration to share and get feedback or ideas from team members during your presentation. \u003C/span>\u003C/p>",{"id":15641,"__typename":811,"text":15642},"362446","### Audio and video tools for a **flawless webinar presentation**\n\nPerfecting your audio and video quality is essential for any webinar presentation. After all, if your audience can't see or hear you, they won't be able to engage with your content.\n\nThere’s a wide range of audio and video tools available, but here are a few of the best:\n\n\n#### **6: Krisp for zero noise distractions**\n\nFor all devices - Offers a freemium and starts at $3/mo",{"id":15644,"__typename":833,"image":15645},"122908159",{"id":15646,"alt":15647,"height":6359,"url":15648,"width":5300},"47431845","Noise-canceling software for a webinar best practice ","https://livestorm.imgix.net/1127/1658942174-krisp.jpg",{"id":15650,"__typename":811,"text":15651},"122908160","Krisp is an AI-powered noise-canceling software for your microphone. It also adds a virtual filter between your microphone and your calling app. This ensures that your audio is crisp and clear of any background noise.\n",{"id":15653,"__typename":823,"text":15654},"122908161","\u003Cp>\u003Cb>Pro tip\u003C/b>\u003Cspan style=\"font-weight: 400;\">: use Livestorm's integration with Krisp to boost the quality of your webinar presentation\u003C/span>\u003C/p>",{"id":15656,"__typename":811,"text":15657},"122908162","#### **7: Manycam — Virtual webcams** \n\n_For: Mac OS and Windows — Free and starts at $29 / year_",{"id":15659,"__typename":833,"image":15660},"362445",{"id":15661,"alt":15662,"height":15663,"url":15664,"width":15665},"346562","virtualize device with Manycam",1728,"https://livestorm.imgix.net/1127/1534174417-capture-d-ecran-2018-08-13-a-17-21-56.png",2870,{"id":15667,"__typename":811,"text":15668},"122908163","Manycam, just like Loopback, enables you to virtualize devices. This means that you can use different sources as video inputs and combine them into one single video input compatible with the browser, and, therefore compatible with Livestorm.\n\nWith Manycam during your webinars, you will be able to:\n\n\n\n* Manage multiple cameras with a different setup for physical round tables,\n* Use YouTube as a video source,\n* Use web pages as video sources,\n* Add overlays of text on top of your videos, webcam, etc. for your live events,\n* Play different media as a playlist for pre-recorded webinars,\n* Etc.\n\n\n### Live chat tools for an **interactive webinar**\n\nInteractions are key before, during, and after a webinar. You'll want to hear from your attendees, take questions, and give the audience a voice. Here are some of the best live chat tools to do just that.\n\n\n#### **8. Intercom to boost registrations and nurture leads**\n\nFor: Mac OS and Windows — Starts at $11.99 per user/month.",{"id":15670,"__typename":833,"image":15671},"122908164",{"id":15672,"alt":15673,"height":3224,"url":15674,"width":899},"47431850","Use Intercom’s chat feature to generate leads","https://livestorm.imgix.net/1127/1658942490-intercom.gif",{"id":15676,"__typename":811,"text":15677},"122908165","Intercom is a live chat tool that aims at building customer relationships. It's a great way to nurture your leads and give them the right information at the right time.\n\nWith Intercom, you can:\n\n\n\n* Add a live chat widget on your registration page\n* Automatically send follow-up emails to registrants who didn't attend\n* Send personalized emails to webinar attendees\n* Track how many people registered, attended, and watched the replay",{"id":15679,"__typename":823,"text":15680},"122908166","\u003Cp>\u003Cb>Pro tip\u003C/b>\u003Cspan style=\"font-weight: 400;\">: use Livestorm's Intercom integration to scale registration conversion rates and webinar attendance.\u003C/span>\u003C/p>",{"id":15682,"__typename":811,"text":15683},"122908167","#### **9. Generate qualifying leads with Drift during virtual events**\n\nFor: Mac OS and Windows",{"id":15685,"__typename":833,"image":15686},"122908168",{"id":15687,"alt":15688,"height":15689,"url":15690,"width":15691},"47431856","Build customer relationships with Drift",980,"https://livestorm.imgix.net/1127/1658942548-drift.jpg",1620,{"id":15693,"__typename":811,"text":15694},"122908169","Drift enables you to build relationships and engage with attendees by answering questions, scheduling a demo, qualifying leads, and more—right from your live chat. You can set triggers for certain actions to happen based on how your attendees interact with you.\n\nWith Drift, you can:\n\n\n* Start a live chat with an attendee to answer their questions in real-time\n* Prompt conversation with FAQs\n* Schedule a demo with a lead after the webinar\n* Send follow-up emails to attendees",{"id":15696,"__typename":823,"text":15697},"122908170","\u003Cp>\u003Cb>Pro tip\u003C/b>\u003Cspan style=\"font-weight: 400;\">: use Livestorm's Drift integration to start conversations with your attendees and turn them into qualified leads\u003C/span>\u003C/p>",{"id":15699,"__typename":811,"text":15700},"122908171","#### **10. Use Help Scout Beacon to provide answers to common questions**\n\nFor: Mac OS and Windows",{"id":15702,"__typename":833,"image":15703},"122908172",{"id":15704,"alt":15705,"height":15706,"url":15707,"width":15708},"47431863"," Help Scout’s Beacon chat enables you to connect with leads and resolve queries",744,"https://livestorm.imgix.net/1127/1658942931-help-scout-s-beacon-chat-enables-you-to-connect-with-leads-and-resolve-queries.jpg",1102,{"id":15710,"__typename":811,"text":15711},"122908173","Help Scout Beacon is a live chat tool that allows you to provide quick answers to common questions. It's great for FAQs, product information, and webinar details.\n\nWith Help Scout Beacon, you can:\n\n\n\n* Add a live chat widget on your registration page\n* Display different messages based on which page of your website someone is viewing\n* Customize the look and feel of your live chat widget",{"id":15713,"__typename":823,"text":15714},"122908174","\u003Cp>\u003Cb>Pro tip\u003C/b>\u003Cspan style=\"font-weight: 400;\">: use Livestorm's Help Scout integration to add Beacon to your webinar registration pages and on-demand event rooms.\u003C/span>\u003C/p>",{"id":15716,"__typename":811,"text":15717},"122908175","## Ready to create a webinar presentation?\n\nWebinar presentations are a great way to engage with customers and increase leads. Now that you know the basics of how to create a webinar presentation, it's time to start planning your content. Remember to keep your audience in mind and make sure that your content is engaging and useful. \n\nWith the right tools and a well-rounded webinar platform like Livestorm that integrates seamlessly with your existing tools, your webinar presentation will be a success. You can also use Livestorm features like automatic email reminders and calendar syncing to help automate your workflows. Compelling events inspire action and leave a lasting impression.\n\n\n## Frequently asked questions about **how to create a webinar presentation**\n\n\n### How to create a webinar presentation on Zoom?\n\nTo create a webinar presentation on Zoom, create an account or sign in, click on the 'Webinars' tab, and click start. \n\n\n### How to prepare a webinar presentation?\n\nTo prepare a webinar presentation, you must first create an outline of your presentation, create or use a presentation template, add visuals and a CTA, and finally upload your presentation to a webinar software to avoid any technical glitches during your live presentation. \n\n\n### How do you structure a webinar presentation? \n\nThe structure of your webinar presentation will depend on the purpose of your presentation. A typical webinar presentation structure includes an introduction, the body of the presentation, and a conclusion. \n\n\n### How do I start a webinar presentation? \n\nTo start a webinar presentation, have a clear idea of what you want to present, and have an outline of your presentation and any supporting materials such as slides or an infographic.\n\n\n### What makes a good webinar presentation? \n\nA good webinar presentation is well planned and structured, has interesting and relevant content, and is easy to follow. Keep your audience engaged with Livestorm's live Q&A, polls, survey, and chat features.",{"id":15719,"alt":15720,"height":11465,"url":15721,"width":2524},"346549","tool webinar presentation","https://livestorm.imgix.net/1127/1534172262-capture-d-ecran-2018-08-13-a-15-22-38.png",{"id":15723,"alt":15724,"height":4080,"url":15725,"width":15726},"14586406","Woman working","https://livestorm.imgix.net/1127/1619624796-10-tools-to-improve-your-webinar-presentations.jpg",5978,"2018-08-13",[],"Creating a webinar presentation? Get tips on the best practices, tools, and techniques to make your webinar a success.",[15731],{"id":15732,"contentData":15733},"122908211",{"@context":1143,"@type":1144,"mainEntity":15734},[15735,15739,15743,15747,15751,15755],{"@type":1147,"name":15736,"acceptedAnswer":15737},"What are the best webinar presentation tools?",{"@type":1150,"text":15738},"When selecting webinar software, consider a few factors such as ease of use, useful features like virtual backgrounds, price, and integrations. Here are the best tools for engaging webinar presentations:Simple plugins for a better screen-sharing experience 1. Mouse Pointer Highlighter2. Muzzle 3. Clean Whiteboards for an engaging webinar 4. Prezi 5. Miro Audio and video tools for a flawless webinar presentation 6. Krisp 7. Manycam Live chat tools for an interactive webinar t8. Intercom 9. Drift 10. Help Scout",{"@type":1147,"name":15740,"acceptedAnswer":15741},"How to create a webinar presentation on Zoom?",{"@type":1150,"text":15742},"To create a webinar presentation on Zoom, create an account or sign in, click on the 'Webinars' tab, and click start.",{"@type":1147,"name":15744,"acceptedAnswer":15745},"How to prepare a webinar presentation?",{"@type":1150,"text":15746},"To prepare a webinar presentation, you must first create an outline of your presentation, create or use a presentation template, add visuals and a CTA, and finally upload your presentation to a webinar software to avoid any technical glitches during your live presentation.",{"@type":1147,"name":15748,"acceptedAnswer":15749},"How do you structure a webinar presentation?",{"@type":1150,"text":15750},"The structure of your webinar presentation will depend on the purpose of your presentation. A typical webinar presentation structure includes an introduction, the body of the presentation, and a conclusion.",{"@type":1147,"name":15752,"acceptedAnswer":15753},"How do I start a webinar presentation?",{"@type":1150,"text":15754},"To start a webinar presentation, have a clear idea of what you want to present, and have an outline of your presentation and any supporting materials such as slides or an infographic.",{"@type":1147,"name":15756,"acceptedAnswer":15757},"What makes a good webinar presentation?",{"@type":1150,"text":15758},"A good webinar presentation is well planned and structured, has interesting and relevant content, and is easy to follow. Keep your audience engaged with Livestorm's live Q&A, polls, survey, and chat features.","How to Create a Webinar Presentation: Tools and Tips to Make it Easy",{"id":15761,"alternativeVersions":15762,"_locales":15765,"_publishedAt":15766,"_updatedAt":15767,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":15768,"blogPostAuthor":15770,"cluster":15772,"content":15792,"coverImage":36,"coverWithImgix":15902,"bottomContentOffer":166,"date":6229,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":15906,"relatedPillarPage":166,"seoDescription":15948,"sidebarContentCard":166,"structuredData":15949,"subtitle":15948,"title":16016,"slug":15764},"bAB5sCMsQRep2aCo5SVmUg",[15763],{"locale":756,"value":15764},"partnership-marketing",[756],"2024-12-16T18:08:23+01:00","2024-12-13T00:37:25+01:00",[15769],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":15771,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":15773,"bottomContentCardCtaTitle":780,"bottomContentCardText":15774,"bottomContentCardTitle":9834,"displayCustomerLogoSection":493,"headerCtaText":15775,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":15776,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":15790,"title":15791,"urlForTheCta":32,"withoutContentOffer":493},"117955586","Learn how to build long-lasting marketing partnerships and use them to drive revenue.","Download this Ebook to generate leads through a partnership marketing strategy.",{"__typename":541,"id":15777,"trackName":32,"trackNameFallback":15778,"backgroundImage":15779,"coMarketing":166,"ebook":15780,"image":15782,"resourceType":15786,"shortDescription":15788,"slug":15789,"title":15778},"54111525","The Partnership Marketing Playbook",{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":15781},"the-partnership-marketing-playbook",{"id":15783,"alt":15784,"height":564,"url":15785,"width":551},"46386819","The partnership marketing playbook ebook cover","https://livestorm.imgix.net/1127/1650551089-cover-2022-hd-the-partnership-marketing-playbook.jpg",{"id":1339,"color":394,"cta":800,"icon":15787,"name":554},{"id":410,"name":411},"Learn how to build a marketing partnership strategy to drive leads.","guide-partnership-marketing","Download the Ebook to grow leads with partnership marketing","Partnership marketing",[15793,15796,15799,15802,15805,15811,15814,15818,15821,15824,15827,15833,15836,15842,15845,15849,15852,15858,15861,15867,15870,15876,15879,15887,15890,15893,15896,15899],{"id":15794,"__typename":811,"text":15795},"aktZ910GRYWBvpLTmsxDtw","**Partnership marketing** is the key to improving visibility, increasing brand awareness, and fueling business growth.\n\nCollaborating with other businesses allows you to reach new audiences, pool resources, and boost sales and marketing efforts — ultimately driving more leads and revenue. However, it's crucial to approach partnerships wisely to avoid wasting time, resources, or harming your reputation.\n\nWe sat down with Pauline Mura, Livestorm's Senior Marketing Partnership Manager, to gather insights, tips, and best practices for successful partnership marketing. Discover how to **optimize your parntership marketing strategy and stand out** in a competitive landscape.\n\n## What is **partnership marketing?**\n\n**Partnership marketing is when two or more companies join forces to promote their respective products, services, and brands.** \n\nEach partner can benefit from the other’s audience and customer base, allowing them to reach a larger pool of potential customers than they could on their own.",{"id":15797,"__typename":811,"text":15798},"QbxHjJ2ySOmzm3QfnBlZ2g","This type of marketing strategy is ideal for small businesses that may not have the expertise or resources for a successful marketing campaign. However, this strategy can work just as well for mid-market and enterprise businesses.\n\n### **What’s the difference between business partnerships and partnership marketing?**\n\nA business partnership is a legal relationship based on signed agreements (general, limited, and limited liability).\n\nIn contrast, partnership marketing often involves a less formal agreement. In some cases, it's more like having a business bromance.\n\n## Key takeaways for partnership marketing\n* Partnership marketing is a strategy for cutting through market saturation by collaborating with other brands, accessing new audiences, and sharing resources.\n* Success involves careful partner selection, clear communication, and mutually beneficial agreements to avoid wasted resources or reputational damage.\n* Types of partnership marketing include co-hosted events, affiliate marketing, distribution partnerships, joint products, licensing, product placement, content marketing, and sponsorship.\n* Effective partnership marketing requires setting goals, choosing partners wisely, developing joint strategies, defining responsibilities, tracking results, formalizing agreements, and using appropriate tools.\n\n## **What is the purpose** of partnership marketing?\n\nThe main goal is to reduce cost per lead (CPL) and generate more sales than you can with traditional marketing initiatives. The idea is that two heads are better than one, so both parties can develop a mutually beneficial relationship by pooling resources and sharing audiences.\n\nAlso, partnering with a larger company can lend credibility to a small business and help it establish itself as a reputable player in their industry. \n\nBrands in marketing partnerships can work together in various ways, like co-branding (where they put both logos on a product) or cross-promotion (where they advertise each other's products).",{"__typename":814,"id":15800,"title":14353,"text":15801,"cta":255,"link":6165},"Zkfx0AwMTy2NL0awq-P34g","Build better marketing partnerships with an all-in-one tool.",{"id":15803,"__typename":811,"text":15804},"JZBmSdJqRI6ck8CVm3Qk3Q","## What are the **advantages** and **disadvantages** of marketing partnerships?\n\nIt can be tricky to spot potential partners and collaborate effectively. There's always a chance that the partnership could backfire and damage both companies' reputations.\n\nBefore you take the plunge, consider these pros and cons:\n\n### **Benefits of partnership marketing**\n\nThe benefits of partnership marketing include: \n\n1. Increased exposure and reach\n2. Shared costs and workload\n3. Unique value propositions\n4. Added value for your audience\n\n#### **1. Increased exposure and reach**\n\nBy tapping into another business’ social media networks, email lists, and search authority, you can bring your brand to a whole new audience. \n\n“You're leveraging both databases, your own and the partners’, so you're able to access leads you wouldn't access in a normal timeframe,” says Pauline Mura, Senior Marketing Partnership Manager at Livestorm. \n\nIf you choose your partner brand wisely, you’ll quickly gain credibility with a pre-qualified audience.\n\n#### **2. Shared costs and workload**\n\nPartnering effectively doubles your marketing budget for specific campaigns and access to multidisciplinary talent – and fresh perspectives – without having to hire or contract out. \n\nSo it’s a smart choice for teams with limited resources looking to scale.\n\n#### **3. Unique value propositions**\n\nYou can create unique value propositions and introduce your partner’s audience to complementary products from your range. \n\nCombining resources, skills, and offerings can lead to new innovative solutions, better, faster services, and even industry disruption.\n\n#### **4. Added value for your audience**\n\nIf you’ve been in business for a while, your audience already loves your products. Through partner marketing, you can educate them about complementary products and services that they’ll likely enjoy, which brings more value to your customers.",{"id":15806,"__typename":833,"image":15807},"LD5p87RkSG-v4axi9qxU4Q",{"id":15808,"alt":15809,"height":4080,"url":15810,"width":4082},"16599529","Partnership ","https://livestorm.imgix.net/1127/1622024053-pexels-fauxels-3184301.jpg",{"id":15812,"__typename":811,"text":15813},"VZ9e9GPCQ9SBDCJC6JMjRA","### **Risks of partnership marketing**\n\nThe risks of partnership marketing include: \n\n1 - Straying off course\n2 - Disagreements and conflicts\n3 - Damaging trust\n\n#### **1. Straying off course**\n\n\"You may get sidetracked from your objectives, and there's a danger of losing control over communications, or feeling pushed into decisions. You have to share deadlines,\" says Pauline.\n\n\"And some priorities may be pushed because you're working with someone else. That also means that goals or direction can be shifted because you must find an agreement.”\n\n#### **2. Disagreements and conflicts**\n\nThere’s a chance that your partners don’t perform agreed tasks on schedule or keep up their end of the bargain.\n\nWhile you can control your business processes and resources, you can’t control theirs. If a campaign fails, partners may blame each other and become rivals, damaging both reputations. \n\nProfit sharing is particularly sensitive, especially if one partner brings more to the table than the other. If you invested too heavily in the partnership, you could also find you’ve become too reliant on co-branding or left with products or services that don’t work well independently.\n\n#### **3. Damaging trust**\n\nYou can also damage trust with your customer base by endorsing a partner that falls short of expectations.\n\n“If you haven't done your work in advance to ensure the partner is trustworthy in terms of brand, or if there's a PR crisis or something related to their image, then your brand is tarnished because you have that link with them,” explains Pauline. \n\nAnd, of course, you’re taking a leap of faith by sharing customer data and trade secrets, even with watertight [event partnership agreements](https://livestorm.co/blog/build-event-partnership-agreement).\n\n## What are the **different types of partnership marketing?**\n\nDifferent types of partnership marketing can achieve different goals and target different audiences. For example, cross-promotion helps combine existing customer bases, while affiliate marketing is good for reaching new customers.\n\nHere are some B2B partnership marketing types:\n\n1. Event partnership marketing\n2. Affiliate marketing\n3. Distribution partnership\n4. Joint products\n5. Licensing partnerships\n6. Product placement\n7. Content marketing\n8. Sponsorship\n\nWe’ll cover each of these in detail.\n\n### 1. Event partnership marketing\n\n**Co-hosted events are a type of event partnership marketing in which two or more companies come together to host a shared event like product launches, networking events, or conferences.** Leveraging each others’ databases and teaming up on social media event promotion can double attendance and engagement without doubling costs.",{"id":15815,"__typename":833,"image":15816},"QhoUkPq2Q5yBz8nXpY-9Tg",{"id":7607,"alt":15817,"height":3402,"url":7609,"width":899},"partnership marketing",{"id":15819,"__typename":811,"text":15820},"I08L3DqlSJmIqdgAomeNDg","To co-host virtual events, you need online meeting software like Livestorm to engage your attendees with live chats, polls, and Q&A. With Livestorm's automatic recording feature, you can convert your co-hosted event into an on-demand video and share snippets of the event with your website visitors.\n\n**Pro tip**: Add your social media handles to your Livestorm webinar landing pages to spread the word. You can customize your event landing pages and email campaigns to reflect yours and your partner’s branding.\n\n### 2. Affiliate marketing\n\n**Affiliate marketing is when a company partners with an individual or organization (the \"affiliate\") to promote its products or services. **\n\nHere's how it works: if you're the affiliate, your partner company will give you a unique link or code to add to your site, social media posts, and email marketing campaigns. Every time a customer clicks the link or uses your code, you earn a commission.\n\nIt’s like having a squad of mini-mes out there promoting your brand. But you’ve to pick the right squad members who align with your company's values and target market.\n\n### 3. Distribution partnership\n\n**Distribution partnership often takes the form of bundling – for example, uniting your products or services and promoting them on each other’s platforms.** It relies heavily on established customer trust.\n\nThis type of partner program can include discounts, free trial codes or coupons, or freebies.",{"id":15822,"__typename":913,"youtubeLink":15823},"DThpeTpaTtqdg1Om-WfKlg","https://www.youtube.com/embed/y22d_AwD8Mo?si=l2q2kfCilHA8Nn0v",{"id":15825,"__typename":811,"text":15826},"KsL9QiTgTA2lR2yiZUVFTA","It works best when the products are complementary and different enough to provide added value – for example, pairing e-learning software with webinar hosting software or educational content with B2B video marketing strategies. \n\nDistribution partnership is ideal for small and medium-sized businesses as they may not have the resources or networks to distribute their own products widely. \n\n### 4. Joint products\n\n**With joint product partnerships, two brands create a product, such as an ebook or whitepaper, or design a customized solution for mutual customers with joint branding.**\n\nFor example, if you sold virtual event software and partnered with a communications agency, you could bundle a package of promotional materials like email templates and social media posts to help customers maximize their event ROI.\n\nWhen choosing a joint product partner, ensure the products or services are complementary and that their customer base is similar to yours. \n\nKPIs (such as units sold, revenue generated, brand awareness, and customer satisfaction) should be agreed upon beforehand. This can fuel considerable growth by opening new markets and creating new revenue streams.\n\n### 5. Licensing partnerships\n\n**Licensing partnerships are when a company (the licensor) allows another company (the licensee) to use its products, services, trademarks, or other intellectual property for a royalty payment. **\n\nThis can include everything from digital technology to designs, brand image, logos, values, and mission statements.",{"id":15828,"__typename":833,"image":15829},"UPPZcSJ6S7iQzX8pYLR-FQ",{"id":15830,"alt":15831,"height":1776,"url":15832,"width":2228},"49111900","Two licensing partners having a conversation","https://livestorm.imgix.net/1127/1675180939-two-co-workers-having-a-discussion.jpg",{"id":15834,"__typename":811,"text":15835},"GbVuC9iUQEGit4z1X0jBqw","Imagine software company A licenses its technology to company B, which wants to create its own product. \n\nThis allows company B to use the technology without developing it themselves, and company A earns a percentage of the revenue from the product sales.\n\nLicensing is essentially buying an established brand and selling it as your own, but with more room for collaboration.\n\n### 6. Product placement\n\n**Product placement is a form of advertising where a product is placed in a TV show, movie, or social media platform subtly and organically.** Think of it as an understated way to advertise.\n\nFor example, an influencer or celebrity might post a picture of themselves drinking your brand's coffee, wearing your brand’s latest item of clothing, or using your product. \n\nThis builds brand recognition, increases credibility and trust, and leverages the influencer or celebrity's existing fan base to drive sales. \n\nFirst, you need to identify influencers that have an audience who’s likely to purchase your product or service. Create a plan of action that includes objectives, tactics, reach, goals, budget, and schedule. \n\nOnce you make a placement, monitor it to track its effectiveness and use the data to inform future partnerships.\n\n### 7. Content marketing\n\nContent marketing is when two companies team up to produce content that resonates with the target audience. \n\nFor example, Livestorm recently partnered with Mention, a cloud-based tool for monitoring audience insights and analyzing your marketing strategies across social media, and Jotform, an online form builder.\n\nWe collaborated to create the [Marketing Manager Mindset Report 2023](https://livestorm.co/resources/reports/marketing-manager-mindset-report-2023), which shares insights on strategy, content marketing, and video marketing.",{"id":15837,"__typename":833,"image":15838},"UdlJAUHxTHCWWkP5hNzDUg",{"id":15839,"alt":15840,"height":564,"url":15841,"width":551},"49651027","Marketing Manager Mindset report 2023, priorities and challenges","https://livestorm.imgix.net/1127/1684139919-extract-1-mindset-report-2023-compressed.jpg",{"id":15843,"__typename":811,"text":15844},"T3rtpQv0QjmsxlkToWh40Q","The benefit of content partnerships is that it allows you to tap into each other’s existing audiences and create valuable content that educates, entertains, or inspires. \n\nThese can include guest blogging, collaborating on lead magnets, or one partner producing co-promoted content that links to the other.\n\n### 8. Sponsorship\n\n**Sponsorship is when a company pays to be associated with an event, cause, or organization.** This can include sponsoring charity runs, hosting industry events and concerts, or sponsoring teams or athletes and other such initiatives.\n\nFor example, Nike is the official sponsor of many professional sports teams around the world, and they’re known to be one of the most successful sponsorship brands out there. \n\nSponsorship can create brand awareness, help boost sales and generate buzz. It also nurtures loyalty among customers, who know you’re committed to the brands and causes they care about.\n\n## What are good **co-branding partnership examples?**\n\nHere are a few of our favorite examples of good co-branding strategies.\n\n### Co-hosted events\nAt Livestorm, we frequently co-host events with other software companies. In 2024, we partnered with ChartMogul and Customer.io to co-host [How to Nurture and Convert With Harmonized Digital Events and Email](https://app.livestorm.co/livestorm/nurture-convert-with-harmonized-digital-events-and-email), a virtual event that's now available as an [on-demand webinar](https://livestorm.co/webinar-glossary/on-demand-webinar).\n\n### Affiliate marketing \nAffiliate marketing is hugely popular in tech. A good example is the Semrush affiliate program, where publishers get paid commissions for trials, sign-ups, or sales. \n\n### Distribution\nDistribution is also popular with SaaS vendors. Like Microsoft’s partnership with OSIsoft data management systems to offer both companies’ products behind a single interface.\n\n### Joint products\nMarketing platform HubSpot has integrated services with FreshBooks accounting software to allow brands to serve their clients across both platforms at different stages of the sales cycle. \n\n### Licensing\nIf you’ve ever needed high-quality images for event or influencer marketing campaigns, you’ll have come across the Getty Images platform, which enables professional photographers to sell photos in exchange for royalties.",{"__typename":814,"id":15846,"title":15847,"text":15848,"cta":255,"link":6165},"a5Gtf-1bTVO9u_VeURkOUw","Drive leads with Livestorm","Gather more leads with event partnerships on Livestorm",{"id":15850,"__typename":811,"text":15851},"def2JZ3NScyhNLdUXnH0RA","## How to build a **successful partnership marketing strategy**\n\nFrom setting clear goals to choosing the right partners, here are some tips on how to build a successful partnership marketing strategy:\n\n1. Establish your goals\n2. Choose the right partnership type \n3. Identify the right partner\n4. Jointly develop strategy, value, and messages\n5. Decide on responsibilities\n6. Determine how to track results\n7. Put it in writing\n8. Choose your tools and tech stack\n\n### 1. Establish your goals\n\nStart by establishing specific, measurable, attainable, realistic, and timely (SMART) goals that directly tie into your business needs. Is your goal to increase brand recognition? Generate leads? Drive more sales?",{"id":15853,"__typename":833,"image":15854},"QhJ1mBplSy6jsmumhoCP_w",{"id":15855,"alt":15856,"height":12242,"url":15857,"width":12244},"359858","establish your comarketing goals","https://livestorm.imgix.net/1127/1536072435-glenn-carstens-peters-190592-unsplash.jpg",{"id":15859,"__typename":811,"text":15860},"aY5zuTngRqSuce0Vz-KS9g","Ask questions like:\n* What kind of ROI do you want to see?\n* How much money are you willing to spend?\n* What kind of partners are you looking for?\n* How can the partners help you reach your goals?\n\n### 2. Choose the right partnership type\nNot all marketing partnerships are suitable for every business, so it’s important to pick the right one. Consider factors such as compatibility, audience overlap, and brand alignment.\n\nFor example, if you’re looking to increase sales or customers, affiliate marketing could be the way to go. \n\nIf you want to host events or create content together, look for an influencer or media partner. Similarly, sponsorship is a good fit for events or charities.\n\n### 3. Identify the right partner\n\nOnce you know what kind of partnerships you’re looking for, it’s time to start reaching out to potential partners. \n\nPauline adds, “you need to think about what types of brands you go after and your criteria, like company size. You want to be approximately aligned in terms of lead gen, and the audience will be the biggest focus. \n\nDo you have overlapping audiences? Can you find a topic that works and brings value to both of you? Is it going to be a win-win situation?”",{"id":15862,"__typename":833,"image":15863},"DKMv474oTMC4yL1GvSafZg",{"id":15864,"alt":15865,"height":1776,"url":15866,"width":1778},"46249142","select the right partner for comarketing","https://livestorm.imgix.net/1127/1649172807-team-work.jpg",{"id":15868,"__typename":811,"text":15869},"cFlCg5JlSeySlEXF0ESyCA","Ideally, you want to work with a partner whose products or services complement what you offer. **Your audience can overlap with your potential partners, but you’ll want to collaborate with a company that can expose you to new leads, too.**\n\nThis will enable you both to grow your audiences. Seek out a brand with authority and a great reputation in their respective niche.\n\n**Avoid investing in partner marketing events with competitors. Otherwise, you’ll end up dealing with a conflict of interest.**\n\n### 4. Jointly develop strategy, value, and messages\n\nStart by setting mutual objectives and a shared vision. This will make the collaboration more effective, and alignment will shine through in your messaging.\n\nThink about:\n\n* How you’ll target your audiences\n* Your “better together” story: What unique, added value does your joint offering bring?\n* Which promotion methods and digital marketing channels to use\n\n### 5. Decide on responsibilities\n\nEstablish deliverables, responsibilities, and timelines, and what resources each will contribute.\n\nWho will handle branding, and what are the assets and deliverables you need in terms of promotion? You also need to figure out lead sharing. \n\nSo, who will follow up with new sign-ups or inbound leads to make sure a) that they don’t go cold or b) you duplicate communications and risk overwhelming or annoying them?",{"id":15871,"__typename":833,"image":15872},"CWNuIwxJQju0Zyvoo4i1ug",{"id":15873,"alt":15874,"height":1614,"url":15875,"width":8798},"46616168","Split responsabilities with the partner","https://livestorm.imgix.net/1127/1652704663-jason-goodman-oalh2mojuuk-unsplash.jpg",{"id":15877,"__typename":811,"text":15878},"er06JcnhTz-4K2ump3RyJQ","**Create a plan that outlines which tasks need to be completed before the event and then divvy up the workload.** For instance, if you’re planning to host a joint webinar, you’ll need to decide who will write the script, create the presentation slides, speak as a presenter, set up the registration page, and more.\n\nAim to delegate responsibilities based on your individual strengths.\n\n### 6. Determine how to track results\n\n**Establish which metrics you need to track to measure campaign performance, know whether you’re hitting targets and how the parties involved are performing. **\n\nRemember, you’ll need to know which leads or revenue are attributable to which partner, channel, or co-branded campaigns, for profit sharing or paying commissions.\n\nMonitoring the right analytics is especially important in distribution partnerships.\n\n### 7. Put it in writing\n\n**Agree on terms and conditions, including data sharing, marketing plans, budget, and payment terms. Stipulate what happens if there are missed deadlines, delays, compliance failures, or disputes over profit-sharing.** \n\nTransparent rules help establish trust later.",{"id":15880,"__typename":833,"image":15881},"dkF5zIXnRuCwIjybIPpBmA",{"id":15882,"alt":15883,"height":15884,"url":15885,"width":15886},"29214559","sign a co-marketing agreement",3758,"https://livestorm.imgix.net/1127/1635956290-legal-video-conferencing.jpg",5637,{"id":15888,"__typename":811,"text":15889},"BiOCeXAgSa6F60pgiGy6zA","### 8. Choose tools and tech stack\n\nSmooth collaboration with your co-branding partner requires a solid tech stack.\n\nFor example:\n\n* An all-in-one video engagement solution like Livestorm to co-host events\n* A customer relationship management platform, like Salesforce\n* Document and asset sharing solutions like Google Docs\n* Collaboration and communications tools like Slack, MailChimp, etc.\n* Dedicated partner management software like PartnerStack that generates custom tracking URLs",{"__typename":814,"id":15891,"title":9834,"text":15892,"cta":255,"link":6165},"M4JTe3a5Qn2A0BBwuz8yDg","Host engaging partnership events with Livestorm and drive more leads",{"id":15894,"__typename":811,"text":15895},"B3QJncHMSl-9wDUJpZAkJw","## **How to find and keep** a strategic marketing partner\n\nMutual understanding of objectives and trust is key when it comes to forming a successful partnership marketing event strategy. \n\nHere are some tips on how to find and keep the right partner: \n\n1. Define your target audience\n2. Identify your ideal partner\n3. Make a candidate list \n4. Research potential partners \n5. Retain great partners\n\n### **1. Define your target audience**\n\nFind out through research what your audience values. Then, figure out how your partnership will impact the buyer experience and deliver value. \n\nThe best partners share your target audience but don’t compete with your products or services or have client lists that overlap too much.\n\n### **2. Identify your ideal partner**\n\nTo avoid channel conflicts, remember each deal can only be closed once. So think about how to avoid conflicts between partners and between partners and direct sales.\n\nLook for companies offering complementary products or operating in parallel clusters. So, if you sell software, team up with a company selling hardware. \n\nThink about the partner maturity stage, too, to avoid issues caused by the level of executive buy-in and unequal resources and commitment.\n\n### **3. Make a candidate list**\n\nEnsure that the partners you’re considering have a suitable marketing budget and are willing to commit it to your joint project.\n\nTo do this:\n\n* Make a wish list of brands you and your colleagues admire.\n* Scour Google, social media, forums, and industry news to find top companies in your space or parallel spaces.\n* Join affiliate marketing networks.\n* Participate in networking events.\n\n### **4. Research potential partners**\n\nWhen researching potential marketing partners, ask yourself:\n\n**Do you have a similar audience?** Check out their websites, etc. to find overlap with your buyer personas.\n\n**Do they have good brand reputation?** Use Google News and ask around to make sure they don’t have any negative press.\n\n**Do your products compete?** If so, while you may share the same audience, it makes no sense to generate leads for a competitor. Remember, the partnership won’t last forever.\n\n**Are you aligned? Do you share values and goals? Do they align with your strategy, and sell products appropriate for your target market?** The partnership has to make sense to customers, as well as you. If it’s a stretch to find synchronicity, you’re probably not right for each other.\n\n**Do they have strong outreach?** Subscribe to their blog, mailing list, and social media.\n\n**Do they communicate regularly? What are their follower numbers? How engaged is their audience?** Use a tool like similarweb.com to check out their traffic.",{"id":15897,"__typename":833,"image":15898},"FVXOyufDTjmnLB46CDfNgA",{"id":11922,"alt":11923,"height":8423,"url":11924,"width":2198},{"id":15900,"__typename":811,"text":15901},"YfwqldezSXuVNcLlc4wpzw","### **5. Retain great partners**\n\nOnce you start working together, take steps to maintain a strong relationship. Here are a few steps to follow:\n\n* Set clear expectations, especially around dates\n* Communicate clearly and often\n* Have regular check-ins\n* Be transparent about what’s working and what’s not, and open to jointly finding solutions\n* Treat them as you want to be treated\n* Build connections and a relationship\n* Reward partners in line with your agreement and on time\n* Provide any support they need, and access to shared resources and materials\n* Update them about changes or developments, like new strategies, assets, etc.\n\n## **Livestorm for event partnership marketing**\n\nPartnership marketing is a great way to build your brand and reach new markets. By pooling ideas, skills, and resources, brands can grow their reputation and reach more effectively than flying solo. \n\nSet clear goals, establish your strategy, choose the right partnership type and find partners that are an ideal match for you.\n\nBut you also need a solid tech stack that facilitates collaboration and engagement. With Livestorm, you can engage new audiences worldwide through high-quality, on-brand virtual events. \n\nWhether you're hosting a 3000 people event or just a small webinar, Livestorm is the perfect platform for you and your partners to create impactful experiences that drive conversations and results.\n\n## **Frequently asked questions** about partnership marketing\n\n\n### **Are partnerships part of marketing?**\n\nPartnerships are a type of event strategy where two or more companies or organizations come together to achieve a common goal, like increasing brand awareness, generating leads, or boosting sales. Partnerships can take many forms, such as co-branding, affiliate marketing, product placement, sponsorship, and licensing. \n\n### **Why does partnership marketing pay off?**\n\nPartnership marketing pays off because it allows two companies to pool resources, skills, and ideas to extend their reach and open new markets. It can help companies mitigate risks and increase their resilience in the face of market challenges.\n\n### **How do you promote a partnership?**\n\nYou can promote a partnership through social media blasts, building follow-links on relevant blog posts, or email swaps promoting your respective products. Other methods include co-hosting events, or jointly publishing and promoting resources.\n\n### **How to find marketing partnership opportunities?**\n\nYou can find partnership marketing opportunities by looking for a partner whose audience overlaps with yours but whose products don’t directly compete. You can find them by networking at industry events and conferences, using social media platforms and online partnering platforms, and implementing referral marketing. \n\n### **How do you establish a marketing partnership?**\n\nYou can establish a marketing partnership by seeking the right partner to help achieve your goals, and who is aligned with your strategy and values. Then, establish your shared vision, divide responsibilities, and draw up an agreement.\n\n### **What is an example of partner marketing?**\n\nSome examples of partner marketing include: \n\n* Co-hosted events\n* Affiliate marketing\n* Distribution partnerships\n* Joint products\n* Licensing partnerships\n* Product placement\n* Content marketing\n* Sponsorship\n\n### **What type of marketing are partnerships?** \n\nPartnerships are collaborative marketing strategies between two or more companies to promote and sell their products or services together. They create joint marketing campaigns, share resources, and customers, and often cross-promote each other's products or services. \n\n### **What is the difference between partnerships and sponsorship?**\n\nThe difference between partnerships and sponsorship is that in a partnership, companies work together to achieve a common goal like the promotion and sale of each other's products or services. Sponsorship, on the other hand, is a form of advertising where a company provides financial support to an event in exchange for public exposure or recognition. While partnerships are often long-term, sponsorships can be a one-time or short-term commitment. \n\n### **What is the difference between affiliate marketing and partnership marketing?**\n\nAffiliate marketing entails merchants collaborating with affiliates who earn commissions for promoting their products or services, while partnership marketing involves joint efforts between companies to promote their offerings, focusing on shared resources and mutual benefits beyond direct commissions.",{"id":15903,"alt":15904,"height":897,"url":15905,"width":899},"VluRLnMpSCWj4PtBb9IVZw","what is partnership marketing","https://livestorm.imgix.net/1127/1702587246-partnership-marketing.jpg",[15907],{"id":15908,"_firstPublishedAt":15909,"blogPostCategory":15910,"content":15912,"coverImage":36,"coverWithImgix":15939,"slug":15945,"subtitle":15946,"title":15947},"34780756","2021-05-11T14:51:31+02:00",[15911],{"id":766,"name":674,"slug":675},[15913,15916,15917,15920,15921,15924,15927,15928,15931,15932,15935,15936],{"__typename":811,"id":15914,"text":15915},"122048695","Event partnerships are one of the most effective marketing tactics for businesses wanting to generate new leads or provide their customers with premium content. When it comes to marketing, event partnerships give you the opportunity to expand your audience, gain new customers, and work in mutual benefit with other businesses.\n\nIn this guide, we’re going to walk you through the basics of creating partnership marketing agreements so you can ensure both businesses walk away happy and with a pocketful of new leads.",{"__typename":913},{"__typename":811,"id":15918,"text":15919},"34780755","## What is event partnership marketing?\n\n[Event partnership marketing](https://livestorm.co/blog/event-strategy-marketing-partnerships) involves the creation of premium content with the goal of generating leads for the partner, specifically regarding [gated content](https://livestorm.co/webinar-glossary/gated-webinar). This type of marketing partnership can take the form of a webinar, ebook, or anything gated, but this guide will focus on online events.\n\nFor example, if a marketing agency wants more customers in the technology sector, they may seek to host an event in partnership with a popular IT provider. Each business will promote the event, usually using a dedicated [landing page](https://livestorm.co/webinar-glossary/webinar-landing-page) along with their email list and social media accounts. \n\nEvery lead, or individual who enters contact information on the form gating the landing page, can then be shared with both marketing partners.\n\n\n",{"__typename":833},{"__typename":811,"id":15922,"text":15923},"146476213","## What is the difference between an event partnership and an event sponsor?\n\nAn [event partnership](https://livestorm.co/blog/partnership-marketing-event-strategy) is different from an event sponsor in that sponsorship simply means that a business has contributed funds to an event. A partnership, however, is a shared investment in and responsibility for the event and the surrounding marketing. \n\nFor example, in a sponsorship, a brand may appear on a slide listing all sponsors. In a partnership, both brands usually promote the event on their own social media accounts, share the profits (leads, in this case), and push the landing page to current clients.\n\nThis means that event partnerships can be riskier than sponsorships because you are depending on the partner to bring something besides money to the table. Make sure to think hard about the partnership you’re entering before it’s set in stone.\n",{"__typename":811,"id":15925,"text":15926},"38403001","## Things to consider before writing an event partnership agreement\n\nYou don’t want to dive into an event partnership without first doing some preliminary work. Here are some questions to ask. \n\n\n### How long have you known the partner and are they reliable?\n\nJust like a job interview, you should consider what it would mean to work closely with a potential event partner. Think about whether the partner is reliable with deadlines, important documents and files, and upholding outstanding quality. This will all come up in an event partnership. \n\nIt’s best to work with a partner that you have seen organize events with success and consistency. Knowing your partner for a year or more is recommended. That way, you can assess whether the partnership is worthwhile.\n\n\n### Are your messages and values aligned?\n\nThe most important part of event partnership marketing is that last word: marketing. The partnership between your business and your partner should both make sense to the consumer and sit well with you as the business owner.\n\nThis is a question of your own values, but it’s also critical to the success of the partnership. If your partnership is incongruent, the event will likely produce fewer leads and make it harder to create genuine premium content.\n\n\n### Will your event benefit both parties?\n\nAlong the same lines, consider whether this event will be beneficial for both parties. The purpose of event partnership marketing is so that both partners can generate leads from the premium content offered by the event. If those leads are not valuable to one partner, or if the partners are competitors, the partnership is moot.\n\nAn event partnership that benefits both parties will provide something each partner can’t generate on their own. \n\nMutually beneficial event partnerships will: \n\n\n\n* Offer content that is genuinely valuable to the event attendees\n* Generate leads that the partner could not generate on their own.\n\n\n### Do you know the key stats and metrics of your partner?\n\nBefore you enter any partnership, it’s important to take a look at how that potential partner performs. For example, if you are seeking new leads for your business, you will want to partner with a business that has a strong following on social media or a vast email list.\n\nIf you wish to have access to the key statistics and metrics surrounding the marketing of the event, it’s important to hammer this out before you enter your partnership agreement.\n\n\n",{"__typename":2560},{"__typename":811,"id":15929,"text":15930},"146476232","## 6 Key tips for writing an event marketing proposal\n\n\n### 1. Understand your partner’s target audience and goals (these should be aligned for both companies)\n\nBoth companies should meet extensively to discuss the objectives of this event partnership. Both brands should have a strong understanding of the other’s target audience for the event, the goals of the event, and what they hope to achieve from the partnership itself.\n\nFor example, deciding on a mutual target audience and topic for your event is great, but it’s important to also know why they chose you as their event partner and vice versa. This will help you decide if you are a good match for an event and what objectives you should seek to achieve during the project.\n\n\n### 2. Establish the partner’s marketing objectives\n\nWhether you’re creating marketing content, hosting the event, or performing duties somewhere between, it’s important to establish your partner’s marketing objectives before you begin. \n\nDetermine what your partner’s intentions are regarding when and how they’ll market the event, and the click-through rates they hope to achieve. It’s important here to also consider whether those working within the partnership will have access to each other’s marketing metrics.\n\n\n### 3. Seek out the decision-maker and pitch to them\n\nThe creatives and visionaries on a team can make plans all day — but it’s up to the stakeholders to decide whether an event partnership will proceed. \n\nWhether you’re pitching to the organizer of an existing event or pitching an event to a potential partner, make sure to answer these key questions with the decision-maker in mind as your audience.\n\n\n",{"__typename":2418},{"__typename":811,"id":15933,"text":15934},"146476256","### 4. Think of ways to quantify success \n\nAs two businesses who certainly run things differently, it’s best to make it clear in your pitch that you are both aware of this and you have devised a plan to deal with it. Once you have jointly set goals for the number of leads or conversions, come up with a list of [key performance indicators](https://livestorm.co/blog/essential-social-media-metrics-event) that can be applied to the partnership marketing itself.\n\nHere are some KPIs to pitch for an event partnership before, during, and after the event:\n\n\n\n* Webpage traffic and campaign reach _(before, during, after)_\n* Event sign-ups _(before, during)_\n* Replay downloads _(after)_\n* Marketing qualified leads (net new leads) _(after)_\n* Account sign-ups _(before, during, after)_\n* Sales qualified leads _(after)_\n* Opportunities for net new customers and for upsells _(during, after)_\n* Number of attendees _(during)_\n* Revenue _(after)_\n\n\n### 5. Identify opportunities for future partnerships with the partner (repurposing content, other events)\n\nIn your pitch, make it clear to the decision-maker that this partnership will benefit both businesses long after the event concludes. Detail any potential future partnerships that relate to the content, like a chance to repurpose the content on their own site (blog posts, ebooks, etc).\n\nConsider any other events that would work well for this partnership and open the door to these possibilities to help the recipient of your pitch see just how beneficial this partnership will be.\n\n\n### 6. Create the contract outlining all of these concerns\n\nDevise a contract that details your business’s role in the partnership, including what you will provide, when, and the course of action for any issues that arise. Be sure to give your partner the opportunity to work on this contract, as well, so the signed document reflects the needs and requirements of each party.\n\n\n",{"__typename":833},{"__typename":811,"id":15937,"text":15938},"38403023","## What you should include in a partnership marketing plan\n\nNow, let’s talk specifically about what you should write in your event \u003Ca href=\"https://www.pandadoc.com/agreement-templates/\" rel=\"noopener\" target=\"_blank\"> partnership agreement\u003C/a>. \n\n\n### Project details\n\nCreate an overview of your entire partnership agreement. This will serve as a reference for the duration of the project, so make sure to go through it with a fine-toothed comb.\n\nProject details include, but are not limited to:\n\n\n\n* Project name\n* Content to be produced (i.e., length of event)\n* Project host — who creates and hosts the landing page\n* Design and branding — who produces the media for an event, like slide decks \n* Project period — how long the project will last plus dates for delivery and for the promotion schedule\n* Target number of leads\n* Your contact information\n* The partner’s contact information\n\n\n### Timeline and promotion\n\nNext, reiterate the timeline and key dates for the [promotion of this event](https://livestorm.co/blog/14-ideas-for-promoting-your-next-online-event). Identify when marketing should begin and any important deliverables that need to be in hand before the promotion of the event or before the event itself.\n\nInclude contingency plans for any disruptions of this timeline, for example:\n\n\n\n* If a party believes they will not be able to meet the deadlines laid out above, the party will notify the other and suggest a deadline extension, to be mutually agreed upon by both parties.\n* If a party is seven or more days late in meeting a deadline and hasn’t gotten an agreement for a deadline extension, the other party may suggest a revised schedule of deadlines for all outstanding tasks and/or terminate this letter of agreement for material breach.\n\n\n### A data privacy section\n\nEven if you think your event partnership is simple, include a data privacy section so that no important security questions are left unanswered. This includes how data, like the leads generated by the event, will be shared between partners and how customers will be informed of this.\n\nFor instance, this section must state that the contacts signing up for the event will be made aware their details may be shared with the partner for marketing purposes. If the partner will host the content on their site and share any leads generated, explain that the same rule applies. \n\nState that anyone who opts out of sharing their information will not be shared with the partner, nor will they be used by partners for commercial and promotional purposes. Note that valid leads must provide an email address and consent to details being shared with the partner.\n\n\n## Partner Your Way To Success\n\nEvent partnerships are a unique marketing strategy that connects you to an audience you wouldn’t otherwise be able to. Do they require an investment of time and effort to make sure everything goes smoothly? Of course. \n\nBut the investment is worth it. With exposure to a new audience also comes the prospect of new leads, conversions, and ultimately, customers. \n",{"id":15940,"alt":15941,"height":15942,"url":15943,"width":15944},"14516053","man signing a document",4016,"https://livestorm.imgix.net/1127/1619600232-everything-you-need-to-know-to-build-an-event-partnership-agreement.jpg",6016,"build-event-partnership-agreement","Read our in-depth guide to event partnership agreements. Co-host events to expand your audience, gain new customers and crush your sales goals!","How to Write an Event Partnership Agreement? An In-depth Guide","Unlock the power of partnership marketing to boost lead generation and revenue. Get tips for partner marketing and drive your business growth.",[15950,16006],{"id":15951,"contentData":15952},"UmmO6-8OQySatbd3dxUT3Q",{"@context":1143,"@type":1144,"mainEntity":15953},[15954,15958,15962,15966,15970,15974,15978,15982,15986,15990,15994,15998,16002],{"@type":1147,"name":15955,"acceptedAnswer":15956},"What is partnership marketing?",{"@type":1150,"text":15957},"Partnership marketing is when two or more companies join forces to promote their respective products, services, and brands. Each partner can benefit from the other’s audience and customer base, allowing them to reach a larger pool of potential customers than they could on their own. A partnership marketing strategy is ideal for small businesses that may not have the expertise or resources for a successful marketing campaign. If one partner’s brand identity isn’t disclosed publicly, you’d call this a white-label partnership.",{"@type":1147,"name":15959,"acceptedAnswer":15960},"What’s the difference between business partnerships and partnership marketing?",{"@type":1150,"text":15961},"A business partnership is different to partnership marketing because it’s a legal relationship based on signed agreements (general, limited, and limited liability). Partnership marketing can be based on verbally agreed terms and rarely has any legal implications — more like having a business bromance.",{"@type":1147,"name":15963,"acceptedAnswer":15964},"What is the purpose of partnership marketing?",{"@type":1150,"text":15965},"The purpose of partnership marketing is to reduce cost per lead (CPL) and generate more sales. The idea is that two heads are better than one, so both parties can develop a mutually beneficial relationship by pooling resources and sharing audiences. Also, partnering with a larger company can lend credibility to a small business and help it establish itself as a reputable player in their industry. Brands in marketing partnerships can work together in various ways, like co-branding (where they put both logos on a product) or cross-promotion (where they advertise each other's products - more on this later!).",{"@type":1147,"name":15967,"acceptedAnswer":15968},"What are the different types of partnership marketing?",{"@type":1150,"text":15969},"Different types of partnership marketing can achieve different goals and target different audiences. For example, cross-promotion helps combine existing customer bases, while affiliate marketing is good for reaching new customers. Here are some B2B partnership marketing types: Co-hosted events Affiliate marketing Distribution partnership Joint products Licensing partnerships Product placement Content marketing Sponsorship",{"@type":1147,"name":15971,"acceptedAnswer":15972},"How to find and keep a strategic marketing partner?",{"@type":1150,"text":15973},"Mutual understanding of objectives and trust is key when it comes to forming a successful marketing partnership. Here are some tips on how to find and keep the right partner: Define your target audience Identify your ideal partner Make a candidate list Check partners out Keep a partner",{"@type":1147,"name":15975,"acceptedAnswer":15976},"Are partnerships part of marketing?",{"@type":1150,"text":15977},"Partnerships are a type of marketing strategy where two or more companies or organizations come together to achieve a common goal, like increasing brand awareness, generating leads, or boosting sales. Partnerships can take many forms, such as co-branding, affiliate marketing, product placement, sponsorship, and licensing.",{"@type":1147,"name":15979,"acceptedAnswer":15980},"Why does partnership marketing pay off?",{"@type":1150,"text":15981},"Partnership marketing pays off because it allows two companies to pool resources, skills, and ideas to extend their reach and open new markets. It can help companies mitigate risks and increase their resilience in the face of market challenges.",{"@type":1147,"name":15983,"acceptedAnswer":15984},"How do you promote a partnership?",{"@type":1150,"text":15985},"You can promote a partnership through social media blasts, building follow-links on relevant blog posts, or email swaps promoting your respective products. Other methods include co-hosting events, or jointly publishing and promoting resources.",{"@type":1147,"name":15987,"acceptedAnswer":15988},"How to find marketing partnership opportunities?",{"@type":1150,"text":15989},"You can find partnership marketing opportunities by looking for a partner whose audience overlaps with yours but whose products don’t directly compete. You can find them by networking at industry events and conferences, using social media platforms and online partnering platforms, and implementing referral marketing.",{"@type":1147,"name":15991,"acceptedAnswer":15992},"How do you establish a marketing partnership?",{"@type":1150,"text":15993},"You can establish a marketing partnership by seeking the right partner to help achieve your goals, and who is aligned with your strategy and values. Then, establish your shared vision, divide responsibilities, and draw up an agreement.",{"@type":1147,"name":15995,"acceptedAnswer":15996},"What is an example of partner marketing?",{"@type":1150,"text":15997},"Some examples of partner marketing include: Co-hosted events Affiliate marketing Distribution partnerships Joint products Licensing partnerships Product placement Content marketing Sponsorship",{"@type":1147,"name":15999,"acceptedAnswer":16000},"What type of marketing are partnerships?",{"@type":1150,"text":16001},"Partnerships are collaborative marketing strategies between two or more companies to promote and sell their products or services together. They create joint marketing campaigns, share resources, and customers, and often cross-promote each other's products or services.",{"@type":1147,"name":16003,"acceptedAnswer":16004},"What is the difference between partnerships and sponsorship?",{"@type":1150,"text":16005},"The difference between partnerships and sponsorship is that in a partnership, companies work together to achieve a common goal like the promotion and sale of each other's products or services. Sponsorship, on the other hand, is a form of advertising where a company provides financial support to an event in exchange for public exposure or recognition. While partnerships are often long-term, sponsorships can be a one-time or short-term commitment.",{"id":16007,"contentData":16008},"O98xv5qmRRS4nl31Ug9ufQ",{"@context":1167,"@type":1168,"name":16009,"description":16010,"thumbnailUrl":16011,"uploadDate":16012,"duration":16013,"embedUrl":16014,"interactionCount":16015},"How to Build an Event Partnership Agreement","Event partnerships are a great way to generate fresh leads and expand your reach. It also means that you get to pool your resources and responsibilities with another company. In other words, it's a win-win! In this video, you'll learn what exactly an event partnership is, tips for choosing the right company, how to pitch, and everything that your agreement should include. ⏱️ Timestamps: 00:00 - Intro and summary 01:04 - What is an event partnership? 01:43 - Choosing a partner 03:37 - Reaching out to potential partners 04:30 - Building an agreement ✨ See an event partnership in action: https://bit.ly/3Nrxx2O ❤️ Like this video? Subscribe to our channel: https://ytube.io/3S3c ---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/y22d_AwD8Mo/default.jpg","2022-06-06T09:26:33Z","PT6M32S","https://www.youtube.com/embed/y22d_AwD8Mo","700","What Is Partnership Marketing? Ultimate Guide 2025",{"id":16018,"alternativeVersions":16019,"_locales":16022,"_publishedAt":16023,"_updatedAt":16024,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":16025,"blogPostAuthor":16027,"cluster":16029,"content":16038,"coverImage":36,"coverWithImgix":16155,"bottomContentOffer":166,"date":2229,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":16159,"relatedPillarPage":166,"seoDescription":16160,"sidebarContentCard":166,"structuredData":16161,"subtitle":16160,"title":16190,"slug":16021},"148391916",[16020],{"locale":756,"value":16021},"virtual-summit-platforms",[756],"2024-12-16T16:22:47+01:00","2024-12-11T17:21:14+01:00",[16026],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":16028,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1189,"bottomContentCardCtaTitle":780,"bottomContentCardText":1190,"bottomContentCardTitle":1191,"displayCustomerLogoSection":493,"headerCtaText":1192,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":16030,"relatedPillarPage":16036,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1219,"title":1220,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1194,"trackName":32,"trackNameFallback":1195,"backgroundImage":16031,"coMarketing":166,"ebook":16032,"image":16033,"resourceType":16034,"shortDescription":1206,"slug":1207,"title":1195},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1198},{"id":1200,"alt":1195,"height":564,"url":1201,"width":551},{"id":1203,"color":1204,"cta":312,"icon":16035,"name":568},{"id":615,"name":616},{"id":1209,"backgroundImage":16037,"shortDescription":1216,"shortTitle":1217,"slug":1218},{"id":1211,"alt":1212,"height":1213,"url":1214,"width":1215},[16039,16042,16046,16049,16053,16056,16063,16066,16072,16075,16082,16085,16092,16095,16101,16104,16111,16114,16121,16124,16131,16134,16141,16144,16147,16150,16152],{"id":16040,"__typename":811,"text":16041},"148391938","A successful virtual summit helps build stronger connections with your target audience and establish your brand among industry experts and thought leaders.\n\n**But planning and running virtual summits while managing busy expert speakers can be stressful.** To do it all, you need a powerful virtual summit platform with workflow automations and engagement features.\n\nIn this article, we explore the 10 best virtual summit platforms on the market right now—evaluating factors like branding options, engagement analytics, pricing, and ease of use.",{"__typename":814,"id":16043,"title":16044,"text":16045,"cta":65,"link":66},"148391939","Host electrifying virtual summits with Livestorm.","Engage attendees, boost your brand, and make scheduling easy with an all-in-one solution.",{"id":16047,"__typename":811,"text":16048},"HRjhBH7yQw6Wk1uoqi7PtQ","## 10 best virtual event platforms for virtual summits\n\nUse our 10 top recommendations to find the ideal virtual summit platform that fits your organization, event, and goals:\n1. Livestorm: Best all-in-one video engagement platform\n2. Zoom Events: Best for large-scale virtual events\n3. Microsoft Teams: Best for small summits\n4. Virtual Summits Software: Best for budget summits\n5. vFairs: Best for an immersive virtual environment\n6. HeySummit: Best for monetizing summits\n7. Accelevents: Best for data analytics\n8. CrowdComms: Best for hybrid events\n9. EventsAir: Best for virtual, hybrid, and in-person events\n10. Airmeet: Best for networking at scale\n\n### 1. **Livestorm**: Best all-in-one video engagement platform\n\n**This [leading video engagement platform](https://livestorm.co/blog/video-engagement-platform) can manage every aspect of your virtual events, including summits, trade shows, and expos.** It’s designed to support you from start to finish, with scheduling and marketing integrations, a range of engagement features, and powerful analytics.\n\nLivestorm is ideal if you just want one intuitive, all-in-one solution to handle all events and meetings at your organization. It’s designed for everything from online conferences and [virtual workshops](https://livestorm.co/blog/virtual-workshops) to internal meetings and podcast interviews.",{"id":16050,"__typename":833,"image":16051},"148391997",{"id":7607,"alt":16052,"height":3402,"url":7609,"width":899},"Screenshot of a Livestorm breakout session",{"id":16054,"__typename":811,"text":16055},"148391998","#### **Livestorm’s key features**\n\nLivestorm includes: \n\n* **A browser-based connection.** Attendees can join easily using a link—no app download or account creation necessary.\n* **Scheduling tools.** Event planners can find the best date for the summit with our [Calendy integration](https://livestorm.co/integrations/calendly) and send automated email reminders to boost attendance.\n* **Custom branding.** Quickly create customizable registration pages with images and videos to create a strong first impression. \n* **Room design.** Change the background design of your room, add images, or include your company logo to maintain a strong brand identity. \n* **Customized live experience.** Engagement features such as chat, Q&A sessions, polls, emoji reactions, and virtual whiteboards allow you to create a dynamic atmosphere, encourage active collaboration, and avoid event fatigue.\n* **Breakout rooms.** Spark conversation by manually splitting attendees into rooms or save time by letting our software assign groups randomly. Attendees can also choose their own rooms and network freely.\n* **CRM integration.** Connect Livestorm with your customer relationship solution to compile contacts. This means you can easily follow up with attendees after the event, nurture leads, and ask for feedback. \n* **Detailed analytics.** From our simple dashboard, you can see the number of event attendees, sessions, replay views, and traffic data to optimize future events. Viewers also get unlimited event content replays. \n\n#### **Why choose Livestorm?**\n\n**You can use Livestorm to meet with colleagues or as a platform for hosting webinars just as quickly as you can organize a virtual summit for 3,000 participants.** Livestorm offers multi-language marketing templates, customized meeting rooms, and features that are proven to create [engaging online meetings](https://livestorm.co/blog/engaging-online-meetings) all in one place\n\n\n#### **Livestorm’s pricing**\n\n[Livestorm’s paid plans](https://livestorm.co/pricing) start at $79 per month, and costs vary depending on numbers of attendees. Large businesses and enterprises can benefit from our Enterprise plan, which incldes custom pricing for large events that last up to 12 hours.\n\n\n### 2. **Zoom Events**: Best for large-scale virtual events\n\nZoom Events is designed to host more advanced virtual experiences than the original [Zoom software](https://livestorm.co/webinar-software-comparison/livestorm-vs-zoom). With its advanced networking features and ability to host multiple sessions at once, it’s great for both larger summit groups and hybrid events.",{"id":16057,"__typename":833,"image":16058},"148392017",{"id":16059,"alt":16060,"height":16061,"url":16062,"width":899},"EX7XE2YYTdu6pTHzoaTBkQ","Zoom Events production studio",785,"https://livestorm.imgix.net/1127/1733866139-zoom-events-production-studio.png",{"id":16064,"__typename":811,"text":16065},"148392021","#### **Zoom Events’ key features**\n\n* **Event branding.** Customize your registration page and event rooms with your brand’s colors and logo.\n* **Networking support.** Attendees can view information about other event participants ahead of time to optimize their networking opportunities. Then they can engage with each other’s profile information to spark conversations during the event. \n* **Meeting recordings.** All events can be recorded and streamed through to the lobby so audience members can pick which session to join. Then, you can make this content available to watch on demand.\n* **Integration with CRM tools.** Connect the software with tools like Dynamic 365 and Salesforce, which allow you to follow up with contacts \n\n\n#### **Why choose Zoom Events**\n\nFor organizations looking to host virtual events with lots of attendees, Zoom Events is a good option. This event management platform uses a range of networking features to optimize connections for big groups. \n\n\n#### **Zoom Events’ pricing**\n\n**Zoom Events starts at $149 per month, which includes Zoom Webinars and Zoom Sessions features.** However, all Zoom Events plans require a Zoom Workplace subscription, which starts at an additional $15.99 per month per license.\n\n\n### 3. **Microsoft Teams**: Best for small summits\n\nMicrosoft Teams is part of the Microsoft 365 suite of products. **This means alongside planning, hosting, and optimizing virtual summits, you can connect with team members through instant messaging and video conferencing.** However, it’s important to note that it can only host up to 300 people in one event so wouldn’t be suitable for larger summits. ",{"id":16067,"__typename":833,"image":16068},"148392047",{"id":16069,"alt":16070,"height":9014,"url":16071,"width":7452},"49629447","Screenshot of a Microsoft Teams live event","https://livestorm.imgix.net/1127/1683558553-microsoft-teams.jpeg",{"id":16073,"__typename":811,"text":16074},"148392048","#### **Microsoft Teams’ key features**\n\n* **Branding customization**. Change the colors, text, and logos in your registration pages and meeting rooms. \n* **Live captions.** Improve accessibility with automatically generated captions in meetings. \n* **Breakout sessions.** Manually or randomly assign attendees to networking spaces. \n* **Engagement features**. Use Q&As, chat, live emoji reactions, and polls to keep people interested.\n* **Green room**. Speakers and event hosts can use this space to prepare for the summit and communicate behind the scenes.\n\n\n#### **Why choose Microsoft Teams**\n\nIf you’re running small virtual summits, Microsoft Teams is a good option. You can start to experiment with engagement features such as polls and smaller rooms and practice running the event in the Green Room. \n\n\n#### **Microsoft Teams’ pricing**\n\n**The free version of Teams allows you to host 60-minute meetings with up to 100 participants.** Then, you’ll pay between $4 and $12.50 per user per month, depending on which features you’d like to access. \n\n\n### 4. **Virtual Summits Software**: Best for budget events \n\nVirtual Summits Software offers a dedicated solution for smaller organizations looking to experiment with virtual summits. With its database of speakers and easy customization options, it’s great if you’re just starting out. ",{"id":16076,"__typename":833,"image":16077},"148392049",{"id":16078,"alt":16079,"height":16080,"url":16081,"width":7452},"49629452","Screenshot of Virtual Summits Software online events builder",279,"https://livestorm.imgix.net/1127/1683558627-virtual-summits.jpg",{"id":16083,"__typename":811,"text":16084},"148392050","#### **Virtual Summits Software key features**\n\n* **Landing pages.** All you need to do is input your information and choose a theme, and VSS will create your landing pages for you. \n* **Database of speakers.** Find expert speakers within the platform if you’re running low on numbers. \n* **Automated emails.** Automatically send out email reminders to speakers or approach potential new speakers with templated messages.\n* **Meeting recordings.** Set summits to record automatically for easy content sharing.\n* **Speaker management**. The ability to hide someone’s profile from showing in the summit if they’re running late is a great bonus feature.\n\n\n\n#### **Why choose Virtual Summits Software**\n\nVirtual Summits Software is particularly good at taking the work out of managing speakers through its automated communications. And if you need fewer features for a lower cost, this one’s for you.\n\n\n#### **Virtual Summits Software pricing**\n\n**Virtual Summits Software offers three packages ranging from $36 per month to $226 per month.** The main difference is that the pricier plans include customizable events and emails.\n\n\n### 5. **vFairs**: Best for an immersive virtual environment\n\nUnlike many other online event apps, vFairs focuses more on creating a virtual environment and an immersive event experience. This means attendees can engage with exhibit halls, auditoriums, and networking rooms in a virtual space like they would in the real world. ",{"id":16086,"__typename":833,"image":16087},"148392051",{"id":16088,"alt":16089,"height":16090,"url":16091,"width":7452},"49629454","Screenshot of vFairs’ 3D exhibitors space",377,"https://livestorm.imgix.net/1127/1683558672-vfairs.jpg",{"id":16093,"__typename":811,"text":16094},"148392052","#### **vFairs' key features**\n\n* **Branded landing pages.** Add videos and images and customize colors to create engaging reservation pages in multiple languages.\n* **Email marketing.** Send out event reminders easily through vFairs' integration with CRMs like Hubspot. \n* **Advanced environment design.** Set up the 3D lobby with immersive rooms for networking and learning, complete with customizable branding.\n* **Live chat rooms.** Invite attendees to network in live chat rooms. You can also pair them automatically based on their answers to questions you set. \n* **Analytics**. Track attendance and understand how participants use networking spaces with data from vFairs.\n* **Accessibility features**. Turn on automated closed captioning to make virtual and hybrid events more accessible.\n\n\n#### **Why choose vFairs**\n\nIf you plan to have a large number of participants attending different sessions, vFairs' virtual environment features can engage them in between events. The interactive interface makes it easy for attendees to network and explore spaces.\n\nBut if you want to prioritize engagement during the event, Livestorm is a better option. With Livestorm, you get access to a wider range of in-summit interactive features, which can lead to a successful event.\n\n\n#### **vFairs' pricing**\n\nvFairs offers tailored packages and doesn’t list pricing publicly. You'll need to provide contact details to get a custom quote.\n\n\n### 6. **HeySummit**: Best for monetizing summits\n\n**HeySummit is an easy-to-use virtual summit platform with features for planning, running, marketing, and monetizing a virtual event.** The only thing to be aware of is that it contains only limited branding options and engagement tools.\n",{"id":16096,"__typename":833,"image":16097},"c2GT6W_SSYaKQ_esyblZFg",{"id":16098,"alt":16099,"height":12528,"url":16100,"width":7452},"49634249","Screenshot of HeySummit’s landing page builder","https://livestorm.imgix.net/1127/1683658194-l5.jpg",{"id":16102,"__typename":811,"text":16103},"eLhVfg0lQoGc1P6uIhi3hw","#### **HeySummit’s key features**\n\n* **Speaker directory**. Search for and contact expert speakers if you’re running low on numbers. \n* **Speaker dashboard.** Allow attendees to create their own descriptions and review details before the event. \n* **Talk management features.** Add linked media and offers to your events to improve engagement. \n* **Registration page builder.** Use themes and integrate pre-loaded speaker lists and event countdown timers. You can also use CSS to add customized features. \n* **Marketing tools.** Use email templates to engage attendees and share copy for speakers to use to promote the summit.\n* **Registration insights.** Understand who is joining your event with live, segmented data. \n\n\n#### **Why choose HeySummit?**\n\n**If you want to sell tickets and generate revenue through events, HeySummit is a great option**. Plus, its marketing templates provide a useful base for brands just getting started with events, and the speaker directory may prove helpful while you try to build up industry contacts. \n\n\n#### **HeySummit’s pricing**\n\n**HeySummit offers four packages, including a free option for up to 250 attendees.** Paid plans start at $33 per month, but you'd need to upgrade to the next tier ($66 per month) to remove the HeySummit branding.\n\n\n### 7. **Accelevents**: Best for data analytics\n\n**Accelevents is a cloud-based virtual event platform that offers advanced analytics with data on audience segments.** With this software, you can assign links to campaigns, channels, or team members to monitor the success of your virtual summits in more detail. \n",{"id":16105,"__typename":833,"image":16106},"Q4_Iy6_sR-yhfFJb7eKVQw",{"id":16107,"alt":16108,"height":16109,"url":16110,"width":7452},"49634272","Screenshot of Accelevents’ data metrics dashboard",298,"https://livestorm.imgix.net/1127/1683658294-l4.jpeg",{"id":16112,"__typename":811,"text":16113},"dJCPUCItQO-1nL063bhWPA","#### **Accelevents’ key features**\n\n* **Breakout spaces.** Encourage attendees to connect with pre-event networking, breakout sessions, and exhibitor spaces that are tagged by topic. You can also assign people to networking sessions based on these tags. \n* **Registration page builder.** Use templates to quickly create landing pages with custom registration forms. \n* **Event app.** Attendees can watch content, submit questions, and participate in forums, polls, and Q&A sessions from their mobile.\n* **Event analytics.** Discover how much attendees are networking and engaging with Q&As and monitor event page visits and registrations in real time. \n* **A wide range of integrations.** Accelevents integrates with over 10 CRM, communications, and marketing tools.\n\n\n#### **Why choose Accelevents?**\n\nThough Accelevents has a bit of a steep learning curve, it’s great for larger marketing teams with more time to dedicate to the tool. Plus, the event data can help your team run a virtual summit that truly engages the audience.\n\n\n#### **Accelevents’ pricing**\n\n**Accelevents’ entry-level package starts at $5,000.** For larger organizations hosting more frequent events, the Business or Enterprise package is better suited.\n\n### 8. **CrowdComms**: Best for hybrid events\n\nCrowdComms supports both in-person setup and remote attendee engagement, making it perfect for hybrid events. It’s also geared up for complex agendas, so you can split audiences and host simultaneous sessions at once.",{"id":16115,"__typename":833,"image":16116},"JK2vdas_Rb-VfvkCdli8fw",{"id":16117,"alt":16118,"height":16119,"url":16120,"width":7452},"49634293","Screenshot of CrowdComms’ on-demand content library",268,"https://livestorm.imgix.net/1127/1683658363-l2.jpg",{"id":16122,"__typename":811,"text":16123},"L4yFFvGWQ0ymsCAlSVKncw","#### **CrowdComms’ key features**\n\n* **Engagement tools.** Use live chat, polls, and Q&As to connect remote and in-person audiences.\n* **Customizable design.** Start with templates or work with CrowdComms’ specialist design team to create an engaging virtual experience.\n* **On-demand content.** Create a library for easy, on-demand post-event viewing. \n* **Hybrid event support.** Get help with on-site streaming from CrowdComms’ support team and use the events app for in-person engagement.\n* **Extensive integrations.** Connect to analytics software, event planning tools, and ticketing solutions.\n\n\n#### **Why choose CrowdComms?**\n\nIf you’re trying to engage both on-site and remote attendees, CrowdComms could be a good choice. Features such as Q&A and live chat work across both the events app and the live-streaming platform to keep everyone connected. \n\n\n#### **CrowdComms’ pricing**\n\n**CrowdComms doesn't have pricing information on its site.** Instead, you have to get in touch with the sales team for a tailored quote.\n\n\n### 9. **EventsAir**: Best for virtual, hybrid, and in-person events\n\nEventsAir offers solutions for virtual, hybrid, and in-person events. With its 3D conference mode, organizers can remote attendees before the summit starts via virtual exhibition halls, video meeting software, and seamless branding.",{"id":16125,"__typename":833,"image":16126},"bzgTZ1muQZ6SFUFmNoSC8Q",{"id":16127,"alt":16128,"height":16129,"url":16130,"width":7452},"49634299","Screenshot of EventsAir’s virtual environment",367,"https://livestorm.imgix.net/1127/1683658398-new.jpeg",{"id":16132,"__typename":811,"text":16133},"CBgLmWIBRsuhnCuYuZV_Zg","#### **EventsAir’s key features**\n\n* **Landing page creator.** Make registration pages easily with a drag-and-drop builder. \n* **Engagement tools.** Allow remote attendees to preview and instantly join sessions and contribute to live discussions, polls, and Q&As.\n* **Green room.** Have presenters enter the green room for sound and visual checks before going live.\n* **Marketing tools.** Send automated check-in emails, create enticing landing pages, and get social media support. \n* **Hybrid support.** Use project management, budgeting, inventory tools, and a branded app to manage in-person events.\n\n\n#### **Why choose EventsAir?**\n\nIf you regularly host large hybrid, virtual, and in-person events, EventsAir could be a great option. This platform combines all three event types, helping organizers maximize engagement. Bear in mind though, some users report that the software can be buggy and slow to set up.\n\n\n#### **EventsAir’s pricing**\n\n**EventsAir doesn't have pricing information on its site.** Instead, you have to get in touch for a tailored quote.\n\n\n### 10. **Airmeet: Best for networking at scale**\n\nAirmeet is a powerful virtual and hybrid event platform that makes it easy to collect and analyze advanced engagement data in reports or in real time. You can also manage the entire journey, from planning to following up with emails, inside the platform.\n\nHowever, it’s important to note that Airmeet isn’t the most intuitive software to set up. Users report a steep learning curve.",{"id":16135,"__typename":833,"image":16136},"148392015",{"id":16137,"alt":16138,"height":16139,"url":16140,"width":7452},"49629424","Screenshot of Airmeet’s networking lounge",284,"https://livestorm.imgix.net/1127/1683558338-m2.jpeg",{"id":16142,"__typename":811,"text":16143},"148392016","#### **Airmeet’s key features**\n\nInside Airmeet, you’ll find:\n\n* **Custom themes for event rooms.** Change the colors and backdrop and view edits in preview mode before the summit. \n* **Branded landing page.** Inside the custom landing page editor, you can upload carousel images and event stats to your registration pages.\n* **Reminder emails.** Send custom reminder emails to attendees in just a few clicks. \n* **Networking booths.** This matchmaking feature allows you to automatically connect relevant people, while the social lounge is good for group brainstorming. Airmeet also includes a fluid space where people can network freely. \n* **Post-event analytics.** View attendance, Q&A lists, and booth and poll data to optimize future summits.\n\n\n#### **Why choose Airmeet**\n\nAble to handle over 100,000 attendees, Airmeet is aimed at medium and large organizations running large-scale summits - especially if you want to encourage networking.\n\n\n#### **Airmeet’s pricing**\n\n**Airmeet offers a free package for up to 50 event attendees for 90 minutes, but this doesn’t include branding options.** Other packages cost between $500 and $1,500 a month and enterprise companies are given custom quotes.",{"id":16145,"__typename":811,"text":16146},"148391994","## How we chose the **best virtual summit platforms**\n\nWe’ve assessed each of the [virtual summit](https://livestorm.co/blog/virtual-summit-checklist) platforms on our list by looking at the features that boost engagement and branding before, during, and after the event, including:\n\n* Scheduling features\n* Branding options\n* Event customization\n* Breakout rooms or virtual booths\n* Engagement analytics\n* Ease of use \n\n### **Scheduling features**\n\n**Ideally, you need to be able to engage your target audience before the event without losing hours sending out emails.** The top virtual summit platforms include:\n\n* Integrations with calendar software \n* Email automation\n* Customizable registration pages \n\n### **Branding options**\n\nFrom the design of your registration forms to the appearance of your virtual meeting room, there are a number of opportunities to generate buzz for your organization at a virtual summit. A good platform allows you to create a cohesive experience that keeps your organization top of mind at every stage. \n\n### **Event customization** \n\nVirtual summits often feel fragmented and dominated by one speaker at a time. Designing an engaging [virtual event](https://livestorm.co/resources/guides/what-is-a-virtual-event) means creating an immersive experience that mimics an in-person event. The top tools have the best features to encourage interaction.\n\n\n### **Breakout rooms or virtual booths** \n\nHigh-level attendees may primarily attend virtual conferences and events for networking opportunities. The best solutions include breakout rooms and virtual booths where attendees can connect in a more personal environment. \n\n\n### **Engagement analytics** \n\nData is your secret weapon for driving engagement at future events So, you need a tool that can give you insights about attendance, replays, and other key [engagement metrics](https://livestorm.co/blog/video-engagement-metrics). To curate this list, we looked at the level of data provided by each platform. \n\n### **Ease of use**\n\nA virtual summit solution should be accessible and easy for everyone to navigate. The best virtual summit solutions have a smooth interface for organizers, speakers, and attendees alike.",{"id":16148,"__typename":811,"text":16149},"feipVa0BTYG5_zPiGZ--eg","## **Scaling your brand with the right virtual summit platform**\n\nChoosing the right virtual summit platform comes down to weighing up functionality against costs. If you’re running a small-scale event with a few attendees, Microsoft Teams or Virtual Summit Software might be a good fit. \n \nIf, on the other hand, you’re looking for a solution that can boost your organization's visibility, engage growing numbers of attendees, and scale with you, look to Livestorm.\n\n**This all-in-one platform allows you to schedule reminders, engage participants with an immersive virtual experience, and then analyze success afterward.** Plus, you can save time by managing summits alongside internal meetings, webinars, and other video-based events.",{"__typename":814,"id":16151,"title":16044,"text":16045,"cta":65,"link":66},"148392059",{"id":16153,"__typename":811,"text":16154},"148392060","## **Frequently asked questions** about virtual summit platforms\n\n### **What is a virtual summit platform?**\n\nA virtual summit is an event in which industry experts come together to discuss a certain topic. And a virtual summit platform is the software that allows this talk to be held. This means it will include a video livestreaming solution and it may also include event marketing features, engagement tools, networking spaces, and analytics.\n\n\n### **Which is the best virtual conference platform?**\n\nChoosing which conference platform is right for you means considering the size of the events you want to hold and then weighing up which features will be useful to you. Livestorm is a great option for businesses of all sizes because it’s affordable, user-friendly, and allows you to use attendee engagement and branding features at scale. It also includes scheduling and data analytics tools.\n\n### **How much do virtual conference platforms cost?**\n\nThe cost of virtual conference platforms varies depending on the features, number of attendees, and users, and length of meetings. Some platforms offer free basic versions, and others charge over $1,000 dollars per month. The average platform costs between $50 and $100 per month.\n\n\n### **What are the benefits of virtual conference platforms?** \n\nVirtual conference platforms give event organizers more control over planning and running their online events and help them to engage speakers while boosting branding. Livestorm, for example, offers scheduling software, customized room branding, and audience engagement features like polls, emoji reactions, and Q and A sessions.\n\n### **How do you conduct a virtual summit?**\n\nTo run a successful virtual summit, you need to:\n\n* Define your target audience\n* Approach relevant speakers\n* Find an engaging streaming platform \n* Create custom registration pages and rooms\n* Use scheduling tools to remind speakers and audience members of the event\n* Encourage networking\n* Follow up with speakers\n* Analyze analytics\n\nLivestorm allows you to manage every stage of your virtual summit alongside other events in a centralized platform. Find the best date, engage speakers, and follow up with branded emails all in one place.\n\n### **Is there anything to watch out for when hosting a virtual summit?**\n\nWhen hosting a virtual summit you need to look out for:\n\n* **Timing.** Make sure to check the availability of your speakers and find a date that works for everyone. You can use a calendar integration and virtual summit software such as Livestorm for this. \n* **Technical issues.** Be sure to choose a platform that is secure and doesn’t often go down.\n* **Engagement.** Track how involved your attendees are and encourage them to use interactive features to keep their attention.",{"id":16156,"alt":16157,"height":1776,"url":16158,"width":1778},"49629480","marketer comparing the best virtual summit platforms","https://livestorm.imgix.net/1127/1683559340-6-best-virtual-summit-platforms-to-elevate-your-events-in-2023.jpg",[],"The best virtual summit platforms boost your brand’s reach and simplify audience engagement. Compare the top 10 virtual event platforms here.",[16162],{"id":16163,"contentData":16164},"148392221",{"@context":1143,"@type":1144,"mainEntity":16165},[16166,16170,16174,16178,16182,16186],{"@type":1147,"name":16167,"acceptedAnswer":16168},"What is a virtual summit platform?",{"@type":1150,"text":16169},"A virtual summit is an event in which industry experts come together to discuss a certain topic. And a virtual summit platform is the software that allows this talk to be held. This means it will include a video livestreaming solution and it may also include event marketing features, engagement tools, networking spaces, and analytics.",{"@type":1147,"name":16171,"acceptedAnswer":16172},"How much do virtual conference platforms cost?",{"@type":1150,"text":16173},"The cost of virtual conference platforms varies depending on the features, number of attendees, and users, and length of meetings. Some platforms offer free basic versions, and others charge over $1,000 dollars per month. The average platform costs between $50 and $100 per month.",{"@type":1147,"name":16175,"acceptedAnswer":16176},"What are the benefits of virtual conference platforms?",{"@type":1150,"text":16177},"Virtual conference platforms give event organizers more control over planning and running their online events and help them to engage speakers while boosting branding. Livestorm, for example, offers scheduling software, customized room branding, and audience engagement features like polls, emoji reactions, and Q and A sessions.",{"@type":1147,"name":16179,"acceptedAnswer":16180},"Which is the best virtual conference platform?",{"@type":1150,"text":16181},"Choosing which conference platform is right for you means considering the size of the events you want to hold and then weighing up which features will be useful to you. Livestorm is a great option for businesses of all sizes because it’s affordable, user-friendly, and allows you to use attendee engagement and branding features at scale. It also includes scheduling and data analytics tools.",{"@type":1147,"name":16183,"acceptedAnswer":16184},"How do you conduct a virtual summit?",{"@type":1150,"text":16185},"To run a successful virtual summit, you need to define your target audience, approach relevant speakers, find an engaging streaming platform, create custom registration pages and rooms, use scheduling tools to remind speakers and audience members of the event, encourage networking, follow up with speakers, and analyze analytics. Livestorm allows you to manage every stage of your virtual summit alongside other events in a centralized platform. Find the best date, engage speakers, and follow up with branded emails all in one place.",{"@type":1147,"name":16187,"acceptedAnswer":16188},"Is there anything to watch out for when hosting a virtual summit?",{"@type":1150,"text":16189},"When hosting a virtual summit you need to look out for: Timing. Make sure to check the availability of your speakers and find a date that works for everyone. You can use a calendar integration and virtual summit software such as Livestorm for this. Technical issues. Be sure to choose a platform that is secure and doesn’t often go down. Engagement. Track how involved your attendees are and encourage them to use interactive features to keep their attention.","10 Best Virtual Summit Platforms to Elevate Events in 2025",{"id":16192,"alternativeVersions":16193,"_locales":16196,"_publishedAt":16197,"_updatedAt":16198,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":16199,"blogPostAuthor":16201,"cluster":16203,"content":16210,"coverImage":36,"coverWithImgix":16241,"bottomContentOffer":166,"date":14302,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":16245,"relatedPillarPage":166,"seoDescription":16246,"sidebarContentCard":166,"structuredData":16247,"subtitle":16248,"title":16246,"slug":16195},"HSNjjd-YT6uOj8xKnuo16Q",[16194],{"locale":756,"value":16195},"continuing-education-credits-finance",[756],"2024-12-02T15:11:50+01:00","2024-12-02T15:11:49+01:00",[16200],{"id":768,"name":373,"slug":375},{"id":1028,"avatar":16202,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":779,"bottomContentCardCtaTitle":780,"bottomContentCardText":781,"bottomContentCardTitle":782,"displayCustomerLogoSection":493,"headerCtaText":781,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":16204,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":781,"title":785,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":784,"trackName":32,"trackNameFallback":785,"backgroundImage":16205,"coMarketing":493,"ebook":16206,"image":16207,"resourceType":16208,"shortDescription":805,"slug":806,"title":785},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":792},{"id":794,"alt":795,"height":549,"url":796,"width":551},{"id":798,"color":799,"cta":800,"icon":16209,"name":804},{"id":802,"name":803},[16211,16214,16217,16220,16225,16228,16231,16234,16238],{"id":16212,"__typename":811,"text":16213},"Cp8DeiLUSvG4LaAdNUr_6g","As a seasoned financial services professional, you have years of client experience and industry insights to contribute. Developing a continuing education course allows you to share your expertise while establishing yourself as a thought leader in the financial industry.\n\nSo, what's the first step? In this article, we'll walk through how to offer **continuing education credits for finance professionals**. We'll also cover essential information like who oversees continuing education and what types of finance professionals benefit from these credits.\n\n\n## What is continuing education for finance?\n\n**Continuing education is a system that provides advanced learning opportunities for financial professionals.** Typically, professionals complete continuing education credits after receiving a specific certification and working in the [financial industry](https://livestorm.co/industries/finance).\n\n**For most finance professionals, continuing education is mandatory. It supports lifelong learning and helps professionals stay current with industry topics.**\n\nContinuing education offers several benefits that make the time investment worthwhile. Many courses are designed to teach finance professionals new skills, which can lead to career advancement.\n\nAs finance professionals gain deeper knowledge on relevant topics, they can more easily build trust with clients. While clients benefit from the added knowledge, finance professionals can benefit from providing higher levels of service.\n\nMany courses can also help with understanding new regulations and maintaining compliance. By taking the right courses for their specialty, finance professionals can acquire information that's critical to doing their jobs well.\n\n\n## Who needs continuing education credits for finance?\n\nAcross the globe, many finance professionals have to complete continuing education credits to keep their licenses. In the United States, certified financial planners (CFPs), registered financial advisors, and other finance professionals must complete continuing education credits.",{"id":16215,"__typename":833,"image":16216},"esHm6_4zSdWvqHjtl3elmw",{"id":1005,"alt":1006,"height":1007,"url":1008,"width":1009},{"id":16218,"__typename":811,"text":16219},"HTdP6-Y2RpSclghRHHm7XA","In France, financial advisors, including those with the [Conseiller en Investissements Financiers](https://www.amf-france.org/fr/espace-professionnels/autres-profils/conseillers-en-investissements-financiers-cif) (CIF) designation or involvement with ORIAS-registered intermediaries, must complete credits.\n\nIn the UK, the [Financial Conduct Authority](https://www.fca.org.uk/) requires financial advisors to complete continuous professional development annually. However, some certifying organizations, such as the [CFA Society](https://www.cfauk.org/), encourage but don't require continuing education.\n\n\n## Who oversees continuing education for finance professionals?\n\nNo single authority oversees these educational credits. With continuing education, finance authorities in each country determine the requirements. As a result, **each country and designation may require different numbers of continuing education credits on different schedules**.\n\nFor example, in France, the [Autorité des Marchés Financiers](https://www.amf-france.org/) regulates the financial marketplace. In the UK, the Financial Conduct Authority sets regulations.\n\nIn the U.S., a few organizations provide input. The [Financial Industry Regulatory Authority](https://www.finra.org/) sets rules for the securities industry. However, the [Certified Financial Planner (CFP) Board of Standards](https://www.cfp.net/) sets guidelines for financial planners, while the [National Association of Personal Financial Advisors](https://www.napfa.org/) oversees guidelines for financial advisors.\n\n\n## How to provide continuing education for finance professionals\n\nBecause regulations vary between countries and designations, the specifics depend on your firm's specialty and location. These guidelines offer a solid starting point for planning and registering a continuing education course.\n\n\n### 1. Register to become a continuing education provider\n\nNot just any financial services firm or professional can develop and offer a continuing education course. That's why **the first step is registering to serve as a continuing education provider for the relevant certification board or regulatory authority**.",{"id":16221,"__typename":833,"image":16222},"BvlbOvelQhm0eTfsbYraUg",{"id":16223,"alt":36,"height":4080,"url":16224,"width":4082},"azJiMwUpSjO_8AtQtVPQ-w","https://livestorm.imgix.net/1127/1729257640-identification-key-opinion-leader-livestorm.jpg",{"id":16226,"__typename":811,"text":16227},"HB4bfuMSSfGQua-aOGUPhA","For example, the CFP Board of Standards requires education providers to [submit a sponsorship application](https://www.cfp.net/for-education-partners/continuing-education-providers/ce-sponsors/become-a-ce-sponsor) and pay an annual fee. Providers must renew registration every year to continue to offer courses.\n\n\n### 2. Develop a continuing education course that meets requirements\n\nOnce you've registered as a continuing education provider, the next step is developing a course. **As you design the course, make sure to follow the continuing education requirements set by the certification board or regulatory authority.**\n\nFor example, the [CFP Board of Standards requires](https://www.cfp.net/for-education-partners/continuing-education-providers/ce-sponsors/submit-a-program/program-requirements) each program to have one or more learning objectives. These **objectives must be specific and measurable so students understand what they'll gain from the course**.\n\nThe CFP Board of Standards also **requires continuing education programs to be both accurate and up to date**. These factors are crucial for providing students with relevant information they can use to maintain compliance.\n\nIn addition, the CFP Board of Standards also has time and authorship requirements. **To provide continuing education credits, finance courses must be at least an hour long and be created and reviewed by a subject matter expert.**\n\nTo increase interest in your course, it's also helpful to choose a topic that aligns with important industry developments or growing trends in finance. However, keep in mind that topics on rapidly evolving regulations may require more frequent updates.\n\nBefore you commit to a specific course, it's worth reviewing prohibited topics. For example, the CFP Board of Standards doesn't allow practice management or software- or hardware-related topics.\n\n\n### 3. Decide whether to offer a live program or a virtual course\n\nSome certification boards and regulatory authorities allow continuing education providers to offer courses on demand, live, or even in person.\n\n**In-person courses require a dedicated space for the instructor and students.** While the author of the course doesn't necessarily have to be the person who delivers it in person, the instructor must be qualified to speak on the subject.\n\nIn many cases, you can also opt to offer live courses virtually. With live courses, you can teach the material and interact with learners in real time. This format can be helpful for facilitating questions and answers or providing more specialized assistance.",{"id":16229,"__typename":833,"image":16230},"D94_28x0RA6fjHaVRJ9iGg",{"id":6445,"alt":6446,"height":6359,"url":6447,"width":899},{"id":16232,"__typename":811,"text":16233},"K9IFReYWSkCFuRHra3Y7eA","However, **on-demand [virtual learning](https://livestorm.co/blog/what-is-virtual-learning) is also popular, as this format is often easier for students to access and continuing education providers to offer**. Learners can complete on-demand[ webinars](https://livestorm.co/resources/guides/what-is-a-webinar) at any time, which is easier for busy schedules.\n\n\n### 4. Choose the right technology for online course offerings\n\nWhether you plan to offer live courses or on-demand material, you need [online course software](https://livestorm.co/use-cases/online-courses-webinar-software) that meets your requirements. With Livestorm, you can offer live, on demand, or both types of courses.\n\nLearners can easily join live events in real time without needing to download an app, thanks to our browser-based platform. During live events, instructors can interact with attendees and answer questions via live chat or Q&A sessions.\n\nIn addition to using your webcam during the presentation, you can also show your screen, share files with attendees, or use virtual whiteboards.\n\nFor example, the [International Academy of Orthopedic Medicine](https://livestorm.co/customers/iaom-us) (IAOM) opted to shift online courses to Livestorm for better reliability and more real-time engagement.\n\nCreating on-demand video content is just as seamless. With Livestorm, you can either record live events and then make them available on demand or film courses in advance so learners can enroll and watch at their convenience.",{"id":16235,"__typename":833,"image":16236},"dTztlDaESTSZt7KXaJSwcQ",{"id":16237,"alt":371,"height":357,"url":372,"width":359},"48990306",{"id":16239,"__typename":811,"text":16240},"TXTuT_oYQ5CyHIUtZLt8RQ","No matter which format you choose, Livestorm analytics make it easy to track attendance and participation. Our built-in analytics confirm attendance so you can report credits to the relevant certification board or regulatory authority.\n\nPlus, Livestorm is designed to meet the security and compliance needs of the financial sector. Our webinar platform is GDPR compliant and ISO 27001 certified.\n\n\n### 5. Submit the course for approval\n\nOnce you've designed the course and worked out the logistics, you're ready to submit it for approval. Check with the relevant certification board or regulatory authority to confirm the process and the timeline.\n\nIn some cases, a review period may occur between the time you submit the course and it becomes available to finance professionals. If you intend to offer live or in-person courses, it's especially important to keep this timing in mind.\n\n\n### 6. Communicate with the board and report on student credits\n\nAfter the course is approved and becomes available to learners, it's the provider's responsibility to process attendance and share relevant information with the certification board or regulatory authority.\n\nAt a minimum, you'll need to keep a record of the students who registered for your course and completed it successfully. However, many organizations also require that providers issue a certificate of completion to each successful learner.\n\nIn most cases, you'll also need to report student credits to the certification board or regulatory authority. This step ensures that each learner receives appropriate credit toward their continuing education requirement.\n\n\n### 7. Renew the course and develop new materials\n\nBecause continuing education for finance requires accurate and current information, courses require regular updates. For example, the CFP Board of Standards typically follows an annual renewal process.\n\nHowever, each organization has its own requirements for updating course material. Make sure to confirm the timeline with the relevant certification board or regulatory authority so you can continue offering the course.\n\nOnce you've successfully offered one continuing education course, it may be worth planning more. Repeat the steps above to decide on a new course and develop new materials.\n\n\n## Livestorm for finance continuing education\n\nWhen you offer live or on-demand continuing education for finance, you need a reliable [software platform for online teaching](https://livestorm.co/blog/online-teaching-tools-platforms). Livestorm is your solution for:\n\n\n\n* Hosting live webinars for a few or 1,000+ continuing education learners\n* Offering live Q&A sessions and live chat features for real-time interaction\n* Generating on-demand events learners can view on their own schedule\n* Meeting security requirements with GDPR compliance and ISO certification\n* Using [Livestorm integrations](https://livestorm.co/integrations) to connect with your tech stack\n\nReady to test our virtual learning platform with your firm? [Sign up for a free Livestorm account](https://app.livestorm.co/#/signup) and schedule your first online event in just a few minutes.",{"id":16242,"alt":16243,"height":897,"url":16244,"width":899},"dgm9H6-CT-quNbo3_Y_isQ","instructor offering continuing education credits for finance","https://livestorm.imgix.net/1127/1732805391-continuing-education-credits-finance.jpg",[],"How to Offer Continuing Education Credits for Finance",[],"Learn how to provide continuing education credits for finance professionals. Discover how to develop material, get approval, and offer an online course.",{"id":16250,"alternativeVersions":16251,"_locales":16254,"_publishedAt":16255,"_updatedAt":16256,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":16257,"blogPostAuthor":16259,"cluster":16261,"content":16282,"coverImage":36,"coverWithImgix":16314,"bottomContentOffer":166,"date":14302,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":16318,"relatedPillarPage":166,"seoDescription":16319,"sidebarContentCard":166,"structuredData":16320,"subtitle":16321,"title":16319,"slug":16253},"XSFSdyQZSK-F2ILU-Eo5Pg",[16252],{"locale":756,"value":16253},"virtual-medical-conference",[756],"2024-12-02T15:11:10+01:00","2024-12-02T15:11:09+01:00",[16258],{"id":1631,"name":360,"slug":354},{"id":1028,"avatar":16260,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":16262,"bottomContentCardCtaTitle":780,"bottomContentCardText":16263,"bottomContentCardTitle":16264,"displayCustomerLogoSection":493,"headerCtaText":16263,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":16265,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":16263,"title":16267,"urlForTheCta":32,"withoutContentOffer":493},"U0vB_z4RSVudOqAdyQAYvg","Download the 2024 Healthcare and Life Science Webinar Report","Gain actionable insights with the Healthcare and Life Science Webinar Report",{"__typename":541,"id":16266,"trackName":32,"trackNameFallback":16267,"backgroundImage":16268,"coMarketing":493,"ebook":16272,"image":16274,"resourceType":16278,"shortDescription":16280,"slug":16281,"title":16267},"bQRJB3ctRWqYQ9aetHT4ug","2024 Healthcare and Life Science Webinar Report",{"id":16269,"alt":16270,"height":789,"url":16271,"width":789},"22456981","White background 3D wave","https://livestorm.imgix.net/1127/1629970213-pattern-square-white.png",{"slug":16273},"2024-healthcare-and-life-science-webinar-report",{"id":16275,"alt":16276,"height":549,"url":16277,"width":551},"L-XeeEVcTC6yo-ydkMtacQ","Healthcare and life science toolkit: 2024 webinar statistics in the dinsutry","https://livestorm.imgix.net/1127/1728894355-healthcare_report_2024_couv.jpg",{"id":798,"color":799,"cta":800,"icon":16279,"name":804},{"id":802,"name":803},"Elevate your webinars with Livestorm's Healthcare & Life Science Webinar Report. Benchmark your performance and uncover key insights to boost your results.","webinar-report-healthcare-2024",[16283,16286,16289,16292,16298,16301,16304,16307,16311],{"id":16284,"__typename":811,"text":16285},"EvgreFjPR9euN7hYWzZNQg","Virtual medical conferences are ideal for educating healthcare professionals (HCPs), connecting with key opinion leaders (KOLs), and increasing awareness of your organization and its solutions.\n\n**But with so many demands on your audience's time, the virtual events you host must offer genuine value.** That means they deserve thoughtful planning, promotion, and execution.\n\nIn this article, we'll cover how to host a successful virtual medical congress from the preparation stage to the follow-up process. We'll also explore common challenges so you can address them proactively.\n\n\n## 9 Tips to host a successful virtual medical conference\n\nUse these suggestions as a guide to organize your next event.\n\n\n### 1. Get clear on the main goal for the event\n\nStart by defining your team's main objective for the conference. For instance, you may want to:\n\n\n\n* Educate HCPs about a new treatment option\n* Discuss important industry trends\n* Collaborate with a marketing partner\n\n**Once you're clear on your team's top goal, you'll have a better sense of what to prioritize and where to focus your efforts.** You'll also make smarter decisions about which speakers and guests to invite.\n\nFor example, if education is your main goal, you may want to focus on best practices or case studies. And when you want to discuss industry trends, including a diverse array of expert perspectives may be your top priority.\n\n\n### 2. Host exclusive talks on relevant topics\n\nNext, define the topic(s) the conference will cover. **While medical congresses can certainly cover a wide range of topics, keeping the focus relatively narrow often attracts more specialized attendees and deeper conversations.**",{"id":16287,"__typename":833,"image":16288},"ARiGRjGUT0aWXT4uosZoJQ",{"id":1265,"alt":1266,"height":897,"url":1267,"width":899},{"id":16290,"__typename":811,"text":16291},"a8aHm6EbT_O--n43A9eOcw","Regardless of the conference's theme or subject matter, every talk should follow one fundamental rule: include exclusive material that attendees can't access elsewhere.\n\nBy making the content exclusive, your team provides unique value and gives viewers a reason to tune in. It's helpful for boosting attendance and establishing your organization as a host of in-demand events.\n\n\n### 3. Tailor the content to the audience\n\nOnce you've decided on a topic, consider the type of audience you want to attract. Then, plan to present each talk using an angle and a format that's likely to resonate with your intended audience.\n\nIf you're catering to a new audience segment, take time to do audience research. For example, use social listening tools to learn how your audience is talking about the topic and which questions they're asking. You can also ask your audience for their opinions via polls or surveys.\n\n\n### 4. Invite KOLs to speak or present\n\nIn many cases, your organization's executive team, research and development leaders, or sales representatives may take the lead on virtual medical meetings and lead most or all of the sessions. But you don't always have to rely on your internal team.",{"id":16293,"__typename":833,"image":16294},"Hppf0I9qSPmd2xRZbD49YA",{"id":16295,"alt":16296,"height":897,"url":16297,"width":899},"PvoPlBTqT8WZvT2caoyACg","interviewing a key opinion leader","https://livestorm.imgix.net/1127/1729514376-kol-mapping.jpg",{"id":16299,"__typename":811,"text":16300},"Vy6HE4N5RcCzhOdLGUaNSQ","In some cases, it's in your best interest to recruit external stakeholders as speakers. **KOLs add expertise while bringing new perspectives to the table. Plus, they can often validate treatments by sharing their experience from the clinical trial.**\n\nKeep in mind that inviting KOLs to present shouldn't be the first interaction your team has with them. Instead, invest in a [KOL engagement](https://livestorm.co/blog/kol-engagement) program to develop relationships and establish trust.\n\n\n### 5. Include a variety of presentation formats\n\nAs you plan the conference sessions, aim for variety. **Instead of organizing one slideshow presentation after another, think about formats that allow speakers to engage in discussions and share different perspectives.**\n\nHere are a few formats to consider including:\n\n\n\n* [Symposium](https://livestorm.co/blog/symposium-vs-conference), a more informal format that focuses on presenting and discussing research\n* [Summit](https://livestorm.co/blog/what-is-a-summit), which is like a high-level meeting in that it centers on developing solutions and action plans\n* [Panel discussion](https://livestorm.co/blog/panel-discussion), which has a conversational format that encourages discussion\n* [Roundtable](https://livestorm.co/blog/roundtable-discussion), which has a facilitator to moderate the conversation among a group of experts\n\nNeed some inspiration? This [webinar by WeKnow Media](https://app.livestorm.co/wkm/how-are-ai-and-iot-technologies-changing-our-medical-behaviour) explores how technology like AI and IoT enables safer, cheaper, and more effective medical treatments.\n\nAnd this co-branded panel discussion by [Synapse Medicine and Health Gorilla](https://app.livestorm.co/synapse-medicine/not-too-much-not-too-little-wrangling-the-right-amount-of-data-to-optimize-treatment-decisions) features a discussion between clinicians and technologists about balancing healthcare data with treatment decisions.\n\n\n### 6. Add important HCPs to your guest list\n\nOnce you've created a basic structure for the event, you're ready to start building the guest list. Even if you intend to open the event to the public, it's a good idea to [reach out to specific HCPs](https://livestorm.co/blog/hcp-engagement) and invite them directly.\n\n**Since personal invitations make HCPs feel valued, taking this step may result in a higher acceptance rate. Plus, they increase awareness of the event among your target audience, making it easier to meet your event goals.**\n\n\n### 7. Promote the event to boost attendance\n\nIf you intend to host an invitation-only event, skip this step. But if you're hosting a public event, you need a promotional plan to boost registration. Here are a few ideas to consider:\n\n\n\n* Promote the event on social media to inform your followers\n* Send an invitation to your email list\n* Use video marketing to develop teasers\n\n\n### 8. Live stream the event and offer it on demand\n\nOne of the best ways to maximize attendance is to live stream the event *and* make it available on demand. Naturally, you want as many people as possible to attend in real time. But **by offering the event on demand, you can maximize its value and [repurpose content](https://livestorm.co/blog/repurpose-content) across marketing channels**.",{"id":16302,"__typename":833,"image":16303},"Ov7viOpnRdCv5TvTjisjLw",{"id":9408,"alt":360,"height":9409,"url":9410,"width":359},{"id":16305,"__typename":811,"text":16306},"FdlnvEacRxuGtV-7HqgfOA","To accomplish both, you need the right virtual conference platform. **Livestorm makes it easy to live stream and record online events so you can share them with attendees afterward. You can also make these recordings available to a wider audience, even if they didn't sign up for the original conference.**\n\n\n### 9. Follow up with attendees afterward\n\nJust because the conference ends doesn't mean the conversation has to wrap up. Keep interacting with attendees after the event with carefully timed follow-ups.\n\nWith Livestorm, it's easy to share event recordings after the virtual event. Plus, you can view analytics for each event to assess how successful it was at getting views and keeping viewers engaged.\n\n\n## Common challenges with online medical events\n\nEven the most well-planned virtual conference can present challenges. Here are a few to watch for and [best practices](https://livestorm.co/blog/virtual-conference-best-practices) to work around them.\n\n\n### Lack of engagement\n\nWhen event participants aren't all in the same physical location, conversations may not flow naturally. This can cause speakers and guests alike to feel disengaged, which may make them question the value of the event.\n\n**To encourage audience interactions during virtual events, use [virtual event software](https://livestorm.co/virtual-event-software) with built-in engagement features.** Livestorm offers:\n\n\n\n* Live chat where speakers and attendees can interact\n* [Q&A sessions](https://livestorm.co/use-cases/live-qas) where attendees can suggest questions for the speaker\n* Breakout rooms where everyone can engage in smaller groups\n\n\n### Schedule conflicts\n\nWhether you plan to focus on a local audience or you intend to open the event to a global audience, you're bound to run into schedule conflicts that prevent guests from attending the event in real time.\n\n**One of the simplest ways to work around potential schedule conflicts is to allow guests to watch your [virtual event](https://livestorm.co/resources/guides/what-is-a-virtual-event) on their own schedules. Livestorm lets you record conference sessions and make them available on demand.** This way, a larger slice of your target audience can join the event and benefit from the discussion.\n\n\n### Limited networking opportunities\n\nNetworking may come more naturally at in-person events, where attendees can easily start conversations with other guests or engage directly with speakers and hosts. But that doesn't mean virtual networking is impossible.",{"id":16308,"__typename":833,"image":16309},"LlIrAtaOTgK3DVVEiFT0Yg",{"id":9118,"alt":16310,"height":9120,"url":9121,"width":9122},"Livestorm breakout rooms",{"id":16312,"__typename":811,"text":16313},"TVIzAWNhQtKmmpoe9Vvy_g","**Livestorm's breakout rooms make it easier for speakers and guests alike to network in smaller groups. Create as many breakout rooms as you need, suggest conversation starters, and let the networking begin.**\n\n\n### Technical issues\n\nEven the most tech-savvy presenters can run into issues with internet speed, app updates, or microphone connectivity.\n\n**Using a browser-based platform like Livestorm eliminates any potential app issues. Since there's no app to download or update, speakers can simply join the event from their browser.**\n\nBefore conference day, it's always a good idea to host a dry run. This helps speakers get familiar with the platform and test their setup so they feel more confident during the event.\n\n\n### Fewer promotional opportunities\n\nIn-person events often allow numerous opportunities for [healthcare organizations](https://livestorm.co/industries/healthcare) to accept sponsorships or promote internal initiatives. With online events, this process can be trickier to manage.\n\n**But with Livestorm, you can easily customize the design of any event room. Our custom design app lets you change the background and buttons, including adding company logos.** By incorporating branding in any event room, your team can capture more promotional opportunities.\n\n\n## Livestorm for online medical conferences\n\nTo host a successful virtual medical congress, you need the right software. Livestorm is your [live events](https://livestorm.co/use-cases/live-events) platform for:\n\n\n\n* Hosting large-scale conferences with 1,000+ participants or invitation-only summits\n* Sharing events on-demand so busy HCPs can watch at their convenience\n* Engaging attendees via breakout rooms, Q&A sessions, and live chat\n* Using [Livestorm integrations](https://livestorm.co/integrations) to simplify conference promotions and follow-ups\n\nReady to see how our virtual event software works for your organization? [Book a demo](https://livestorm.co/enterprise) to learn more about our enterprise and business plans.",{"id":16315,"alt":16316,"height":897,"url":16317,"width":899},"avECsyIxTK6AiwqOBvRnIg","man attending a virtual medical conference","https://livestorm.imgix.net/1127/1732806800-virtual-medical-conference.jpg",[],"How to Host a Virtual Medical Conference: 9 Tips",[],"Get actionable tips for hosting a successful virtual medical conference. Learn how to boost attendance, maximize value, and avoid common challenges.",{"id":16323,"alternativeVersions":16324,"_locales":16327,"_publishedAt":16328,"_updatedAt":16329,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":16330,"blogPostAuthor":16332,"cluster":16334,"content":16341,"coverImage":36,"coverWithImgix":16422,"bottomContentOffer":166,"date":14302,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":16425,"relatedPillarPage":166,"seoDescription":16426,"sidebarContentCard":166,"structuredData":16427,"subtitle":16428,"title":16426,"slug":16326},"MDrpVdk4TSGlLpeTSiRjdQ",[16325],{"locale":756,"value":16326},"digital-marketing-financial-advisors",[756],"2024-12-02T15:10:49+01:00","2024-12-02T15:10:48+01:00",[16331],{"id":768,"name":373,"slug":375},{"id":1028,"avatar":16333,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":779,"bottomContentCardCtaTitle":780,"bottomContentCardText":781,"bottomContentCardTitle":782,"displayCustomerLogoSection":493,"headerCtaText":781,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":16335,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":781,"title":785,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":784,"trackName":32,"trackNameFallback":785,"backgroundImage":16336,"coMarketing":493,"ebook":16337,"image":16338,"resourceType":16339,"shortDescription":805,"slug":806,"title":785},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":792},{"id":794,"alt":795,"height":549,"url":796,"width":551},{"id":798,"color":799,"cta":800,"icon":16340,"name":804},{"id":802,"name":803},[16342,16345,16351,16354,16360,16363,16369,16372,16379,16382,16389,16392,16399,16402,16409,16412,16419],{"id":16343,"__typename":811,"text":16344},"KrTfSx6RTtW9k0_8e3DxAg","Whether you're an investment advisor, a certified financial planner, a wealth advisor, or a financial coach, you need a steady stream of clients for your practice. Yet for many financial advisors, it isn't easy to find the right audience or turn prospects into new clients.\n\nWith the right strategy, acquiring clients can be more straightforward than you might think. In this article, we'll cover **digital marketing for financial advisors**, including eight strategies you can start using today and common challenges (and how to overcome them).\n\n\n## 8 Digital marketing strategies for financial advisors\n\nWhile there's no single solution that works for all [finance professionals](https://livestorm.co/industries/finance), these eight strategies are helpful starting points for marketing as a financial advisor.\n\n\n### 1. Start an email newsletter\n\nFor most financial advisors, there's never a shortage of problems to solve, regulations to know about, and strategies to develop. Instead of keeping this information to yourself or sharing it only with clients, turn it into an email newsletter for clients and prospects alike.\n\nBy sharing your insights and approaches in a newsletter, you have a chance to educate subscribers on a weekly or monthly basis. Not only does this provide value to readers, but it may also help them decide to hire you.\n\nFor example, [Milk Road](https://themilkroad.beehiiv.com/) shares cryptocurrency insights and news in a daily email.",{"id":16346,"__typename":833,"image":16347},"A6fFIXBSSKWlPmuV1YmNnQ",{"id":16348,"alt":16349,"height":6037,"url":16350,"width":838},"FJq_h7m7Se2qzZgu9sbYcw","financial industry email newsletter by Milk Road","https://livestorm.imgix.net/1127/1732807356-digital-marketing-for-financial-advisors-email-marketing.png",{"id":16352,"__typename":811,"text":16353},"TTiabBJxSKKU9vx8MeGPXA","One of the biggest perks of email marketing is that it lets you connect with prospects in their inboxes, where they're likely to open and read your message. Across industries, [email has an average open rate of over 35%](https://mailchimp.com/resources/email-marketing-benchmarks/).\n\n\n### 2. Cultivate a following on social media\n\nTo reach an even wider audience, establish a presence on social media and cultivate a following. Most social media platforms have discovery-based algorithms that allow people with an interest in your topic to find you.\n\nFor example, certified financial planner [Rachael Camp](https://x.com/camp_wealth) has attracted more than 25,000 followers on X by sharing frequent tips and educational posts. She also uses social media marketing to share links to her newsletter to grow her subscriber base.",{"id":16355,"__typename":833,"image":16356},"ChPl6QnASGiCfcjaMv_64Q",{"id":16357,"alt":16358,"height":1392,"url":16359,"width":8496},"WVFo6Ar1TcmPyOyCA7Ot9w","X profile by Rachael Camp, CFP","https://livestorm.imgix.net/1127/1732807399-digital-marketing-for-financial-advisors-social-media.png",{"id":16361,"__typename":811,"text":16362},"XWgk63_3RLuJ8ntC1yi8pg","### 3. Optimize your website for search\n\nBefore prospects ever connect with you on social media or sign up for your email newsletter, they may start with a search for a local financial advisor. As a result, optimizing your website for search helps you get on prospects' radar when they're first seeking information.\n\nFor example, firms like Black Swan Financial Planning and First Wealth appear near the top of the search results for financial advisors in London.",{"id":16364,"__typename":833,"image":16365},"RbWgvNQmSr-2T5G9-cP5pQ",{"id":16366,"alt":16367,"height":15116,"url":16368,"width":838},"XvThVJToR6eVr5_HGzmmVA","top search engine results for financial advisors in London","https://livestorm.imgix.net/1127/1732807445-digital-marketing-for-financial-advisors-seo.png",{"id":16370,"__typename":811,"text":16371},"TMnKrp2iQZibhZHkDvWm3A","To achieve goals like this, you need to know search engine optimization (SEO) basics. The first step is identifying keywords that people who fit your [ideal customer profile](https://livestorm.co/blog/ideal-customer-profile) (ICP) might use to search for your business.\n\nThen, you can start creating relevant content on these topics. Over time, you can improve your firm's online visibility and attract more website traffic.\n\n\n### 4. Develop landing pages for your service offerings\n\nOnce you build trust and establish relationships with prospects, ideally, they'll want to hire you. But do they understand the services you offer? And do their needs align with your offerings?\n\nBy creating landing pages for each service offering, you clarify exactly how you can help clients. To help clients find these pages, share them on social media, link to them in email newsletters, and optimize them for search.\n\nFor example, the financial advisory firm [Harrison Brook](https://harrisonbrook.fr/) has multiple service pages that each speak to a potential client concern, such as managing finances for expats in France.",{"id":16373,"__typename":833,"image":16374},"B97fMQUQQV647x1Tu19Hpw",{"id":16375,"alt":16376,"height":16377,"url":16378,"width":838},"NbRt3mLdRMuIN0s2aCJ1FA","landing page by financial advisor firm Harrison Brook",1066,"https://livestorm.imgix.net/1127/1732807468-digital-marketing-for-financial-advisors-landing-page.png",{"id":16380,"__typename":811,"text":16381},"HKYAxicsRImJAECvJggXtA","### 5. Host webinars to discuss trending topics\n\nAs helpful as the tactics above can be, they all develop asynchronous relationships with prospects. As a result, they don't allow you to interact with followers or potential clients in real time.\n\nWebinars work a little differently. As [live events](https://livestorm.co/use-cases/live-events), they let you educate prospects, discuss trends, and share your experience in real time.\n\nWhen you use Livestorm to host webinars, you can also interact with viewers directly via [Q&A sessions](https://livestorm.co/use-cases/live-qas) or live chat. As a result, webinars are ideal for building trust with potential clients.\n\nFor example, [Tanager Wealth Management used Livestorm](https://app.livestorm.co/tanager-wealth-management-llp/things-to-know-before-moving-from-the-us-to-the-uk2) to host a webinar (available on demand) covering the financial implications of moving from the U.S. to the UK.",{"id":16383,"__typename":833,"image":16384},"JtobMEEZRyWTTs-ZdsjN_A",{"id":16385,"alt":16386,"height":16387,"url":16388,"width":838},"H-2g1YpAS2mnklGdL_D8lw","financial advisor webinar hosted by Tanager Wealth Management",1538,"https://livestorm.imgix.net/1127/1732807505-digital-marketing-for-financial-advisors-webinar-tanager.png",{"id":16390,"__typename":811,"text":16391},"I3wIYuWxTJiYwtl7UaaDXg","Webinars can also support [partnership marketing](https://livestorm.co/blog/partnership-marketing) efforts, as they allow speakers from multiple firms to host joint events. For example, [Caribou Wealth and Bento Engine used Livestorm](https://app.livestorm.co/caribouwealth/the-convergence-of-wealth-and-health-key-moments-that-matter) to host an event for financial advisors.",{"id":16393,"__typename":833,"image":16394},"azCdsGfXRJ2kX3EyFnQhvg",{"id":16395,"alt":16396,"height":16397,"url":16398,"width":838},"MfT33L0CREq7gMIVHsxdkg","financial advisor webinar hosted by Caribou Wealth and Bento Engine",1662,"https://livestorm.imgix.net/1127/1732807518-digital-marketing-for-financial-advisors-webinar-caribou.png",{"id":16400,"__typename":811,"text":16401},"C9QsYD_UQIeGAbIlYDTgBA","### 6. Use video marketing to connect with clients\n\nYou don't necessarily have to deliver all of your video content in real time. With [video marketing](https://livestorm.co/resources/guides/video-marketing), you record updates and insights in video format. Then, you share the content on social media or on your website.\n\nVideo marketing is a popular [demand generation tactic](https://livestorm.co/blog/demand-generation-tactics) because it can help you build authority and establish yourself as a thought leader in the financial services space.\n\nPlus, video marketing allows plenty of flexibility. You can produce long-form videos with lengthy takeaways, or you can upload bite-size short-form videos that offer quick tips.\n\nFor example, [See the Forest Through the Trees](https://www.youtube.com/@seetheforestthroughthetrees/) discusses financial planning and investment strategies through a mix of long- and short-form videos.",{"id":16403,"__typename":833,"image":16404},"fwRHK3QcRl-UJ6FLUQhe4Q",{"id":16405,"alt":16406,"height":16407,"url":16408,"width":838},"Caka0K6zS9GtHPyv0-k7QQ","YouTube channel by financial advisor See the Forest Through the Trees",1590,"https://livestorm.imgix.net/1127/1732807550-digital-marketing-for-financial-advisors-video-marketing.png",{"id":16410,"__typename":811,"text":16411},"QjX76S25Tta6WyCus6_qXg","### 7. Create lead magnets to build your client list\n\nWhen you focus on demand generation efforts like video marketing, you can significantly increase awareness of your firm and your services. But when you want to guide prospects to make a purchase decision, lead generation tactics are more effective.\n\nWith lead magnets, you offer prospects something with unique value—like a financial planning checklist or a series of wealth management tips that potential clients can't find elsewhere.\n\nIn exchange, they provide their contact details and allow you to either add them to your email list or contact them directly. [Lead generation tools](https://livestorm.co/blog/lead-generation-tools) like Pipedrive can help with customer relationship management (CRM), while Zapier can add automation and simplify your follow-up process.\n\n\n### 8. Run pay-per-click or social media ads\n\nNot every marketing strategy for financial services has to rely on organic efforts. With pay-per-click (PPC) or social media ads, you use paid campaigns to target specific types of customers and audience segments. Ad campaigns are ideal for expanding your reach.\n\nPlus, ads have the potential to reach prospects at various stages of their customer journey. Ads can share basic information to introduce your firm to a wider client base or feature time-sensitive information to inspire action.\n\nFor example, these PPC ads appeared at the top of Google search results for a financial advisor. Each ad shares the firm's unique selling proposition to appeal to potential customers.",{"id":16413,"__typename":833,"image":16414},"fk5hrWOJRay6WvJ9oUXgwA",{"id":16415,"alt":16416,"height":15274,"url":16417,"width":16418},"b3RR-QwCQwO9t8bR3fGiRA","PPC ads for financial advisors","https://livestorm.imgix.net/1127/1732807588-digital-marketing-for-financial-advisors-ppc-ads.png",1394,{"id":16420,"__typename":811,"text":16421},"V495idIOQUmNLQt69dHfuA","## Challenges with digital marketing for financial advisors\n\nFinancial advisors have plenty of options for both [demand generation and lead generation](https://livestorm.co/blog/demand-generation-vs-lead-generation). But before you invest in any of these strategies, it's important to know about the challenges you might face.\n\n\n### Maintaining compliance\n\nWhen financial advisors post on social media, produce content marketing, or send an email newsletter, all marketing materials must comply with relevant regulations. These regulations vary depending on where you're based, but as a general rule, they must be balanced and avoid misleading information.\n\nFor regulatory purposes, you'll also need to retain any marketing materials you produce for a set period of time. Again, specifics can vary, but the time frame can be as much as seven years. This means you need a reliable system for securely storing all your marketing assets.\n\n\n### Measuring and optimizing ROI\n\nWith digital marketing, financial services professionals often want a simple way to measure and improve return on investment (ROI). But the reality is that measuring ROI and attributing conversions can be difficult if you use multiple marketing channels.\n\nAfter all, it's tricky to know how much those 100 social media posts affected your new client's decision to hire you—or if subscribing to your email list sealed the deal. While you should certainly use each channel's analytics to measure results, it's also a good idea to directly ask clients what prompted them to want to work with you.\n\n\n### Building trust with clients\n\nFor many people, choosing a financial advisor requires a tremendous amount of trust. After all, financial advisors often have a substantial impact on clients' wealth management and retirement planning.\n\nHowever, building trust isn't easy, and it tends to take time. To speed up the process, create a marketing plan that cultivates trust. For example, focus on initiatives like:\n\n\n\n* Hosting real-time webinars that let you connect with prospective customers\n* Developing customer stories that reveal what you've helped others achieve\n* Sharing insights that reflect deep knowledge of the financial industry and your customers' needs\n\n\n## Livestorm for marketing financial advisor services\n\nWhen you want to connect with potential clients in real time or create [on-demand webinars](https://livestorm.co/webinar-software/on-demand-webinars) to use as lead magnets, Livestorm can be a key component of your digital marketing efforts. With Livestorm, you can:\n\n\n\n* Host webinars for small or large groups\n* Record live events for on-demand viewing\n* Engage with attendees via Q&As or live chat\n* Connect with prospects or clients 1:1 via video conferencing\n* Use [Livestorm integrations](https://livestorm.co/integrations) to sync with your CRM or marketing automation software\n\nCurious how our webinar platform could work for your financial advisory firm? [Sign up for a free Livestorm account](https://app.livestorm.co/#/signup) and set up your first event for prospective clients in minutes.",{"id":16423,"alt":36,"height":897,"url":16424,"width":899},"OCUlC_zrS-m008_PCNCpLw","https://livestorm.imgix.net/1127/1732807242-digital-marketing-financial-advisors.jpg",[],"Digital Marketing for Financial Advisors: 8 Strategies",[],"Get actionable digital marketing strategies for financial advisors to start promoting your services. Learn about potential challenges and how to avoid them.",{"id":16430,"alternativeVersions":16431,"_locales":16434,"_publishedAt":16435,"_updatedAt":16436,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":16437,"blogPostAuthor":16439,"cluster":16441,"content":16446,"coverImage":36,"coverWithImgix":16505,"bottomContentOffer":166,"date":16509,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":16510,"relatedPillarPage":166,"seoDescription":16511,"sidebarContentCard":166,"structuredData":16512,"subtitle":16511,"title":16513,"slug":16433},"45132710",[16432],{"locale":756,"value":16433},"video-engagement-platform",[756],"2024-11-27T16:23:38+01:00","2024-11-27T16:23:36+01:00",[16438],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":16440,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":16442,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":10560,"displayCustomerLogoSection":166,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":16443,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":16444,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":32,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":16445,"urlForTheCta":66,"withoutContentOffer":166},"145831005",{"id":10562,"alt":10563,"height":3063,"url":10564,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},"Video engagement .2, sign up",[16447,16450,16456,16459,16462,16465,16471,16474,16480,16483,16486,16489,16492,16495,16502],{"id":16448,"__typename":811,"text":16449},"45132709","Countless companies are now using video to market their goods and services. According to research by [Wyzowl](statistics), 91% of businesses use video for marketing—a significant jump from the 63% found to be using it in 2017.\n\nAnd it’s easy to understand why. Video excites and engages people like few other types of content. Savvy business leaders know that they can use video to host live events, share educational webinars, demonstrate product applications, and much more.\n\nBut how do you know if your video marketing is successful? In this article, we’ll unpack video engagement metrics to measure and share tips to improve your numbers. We'll also cover how to choose a video engagement platform for your business.\n\n## What is video engagement?\n\nVideo engagement is the practice of holding your audience's attention via compelling content and engaging presentations. It's also an essential metric for marketers to measure and assess the success of video content.\n\nIt reflects how long viewers watch your content, how much they engage with your videos, and which conversions they completed. We'll cover specific metrics to track below.\n\n## Why does video engagement matter for your business?\n\nTracking engagement metrics helps you understand how your audience responds to your video content. With this data in hand, you can get to know your target audience better and develop more relevant content for them.\n\nAfter all, keeping your audience as engaged as possible can help your message resonate long after it ends. This approach can also garner more traffic, clicks, conversions, and revenue.\n\n### Gather **customer insights and analytics** \n\nTracking engagement data enables your team to customize how you communicate with participants during and after the event. Use customer engagement data to tailor your follow-ups and provide your audience with what they're truly looking for.\n\n### Improve **retention**\n\nEngagement data is also helpful for building customer relationships and boosting trust after online video events. For example, customer success teams can analyze data after a live customer training to identify top questions.\n\nThen, teams can provide top-notch service from the get-go. Whether customers have just purchased your product or they’re ready to use its more advanced features, customer success managers can build a complete engagement funnel with the help of video data.\n\n### Build **relationships**\n\nBuilding **genuine relationships** with customers is key to establishing **brand loyalty**. Use engagement data to identify the **most and least engaged participants** and tailor follow-ups after the event. Personalize the post-event experience for each attendee and build meaningful relationships with your audience.",{"id":16451,"__typename":833,"image":16452},"45133638",{"id":16453,"alt":16454,"height":4080,"url":16455,"width":4082},"18431518","woman speaking in a microphone ","https://livestorm.imgix.net/1127/1624868664-pexels-george-milton-6953929.jpg",{"id":16457,"__typename":811,"text":16458},"VzZX6-9pQ_2tz5XRwX6L_Q","## Which factors are most likely to impact video engagement?\n\nIn most cases, you don't have to wonder why your engagement rates aren't as high as you'd like. Start by considering the factors below, which frequently affect engagement.\n\n### Video quality\n\nLow-quality video production tends to leave a bad impression. This content can be difficult to watch and often appears unprofessional. To improve your production quality, invest in one of the [best microphones](https://livestorm.co/blog/best-microphones-video-conferencing) and the [top cameras](https://livestorm.co/blog/top-6-video-conferencing-cameras).\n\n### Event topics\n\nSubjects that don't interest your target audience probably won't attract many viewers. To improve audience engagement, poll viewers about the topics they want you to cover. Host polls via email, social media, or your website.\n\n### Content schedule\n\nWhen you want viewers to attend live events, it's essential to schedule them during convenient times. Consider your target audience's time zones when planning your schedule. Make replays available for on-demand viewers.\n\n### Promotional efforts\n\nIf you don't tell your audience about your video marketing, they may not know it exists. Use channels like email marketing, social media, and landing pages on your website to promote events and improve registration numbers.",{"id":16460,"__typename":833,"image":16461},"Mfvq0XDLRxW18junFEr7eQ",{"id":9468,"alt":9469,"height":9470,"url":9471,"width":9472},{"id":16463,"__typename":811,"text":16464},"45133639","## How to **measure** video engagement\n\nSome video metrics are more important than others. Use this list as a guide to narrow down the list of metrics that matter most to your team.\n\n### Attendance rate\n\n[Attendance rate](https://livestorm.co/webinar-glossary/webinar-attendees) reveals how many people actually attended your event compared to how many signed up. In other words, the number of registrants x 100, divided by the number of attendants, will give you the attendance rate percentage.\n\nTo boost your attendance rate, try scheduling events midweek in the morning or afternoon and providing incentives for attendees. You might also want to consider choosing more compelling topics or promoting your event to a smaller segment of your audience that is more likely to be interested in a niche subject.\n\n\n### Duration of attendance\n\nFinding out how long your attendees spent watching your video event and when they left the meeting room can reveal if your [webinars](https://livestorm.co/resources/guides/what-is-a-webinar) are too long or if attendees aren’t interested in certain content. If you suspect that your events are too long, try shortening the timeline for your next event to hold viewer attention.\n\n\n### Registration rate\n\nYour [registration rate](https://livestorm.co/webinar-glossary/webinar-registrants) indicates how well your landing page converts visitors to registrants. To increase registrations, you’ll need to [optimize your landing page](https://livestorm.co/blog/webinar-landing-pages).\n\nEnsure that your sign-up call-to-action is visibly distinct, and try including a time limit to create a sense of urgency and encourage people to enroll. Simply adjusting the length of your form and reducing the number of fields that registrants have to fill out can help, too. \n\n\n### Poll responses\n\nIf most of your attendees are responding to your [polls](https://livestorm.co/webinar-glossary/webinar-polls) during live events, they’re actively engaged. But if you notice a low engagement rate, you may need to take some additional steps to motivate them to participate. Aim to create [audience-centric](https://livestorm.co/blog/host-webinar-polls-surveys) polls that are directly related to their opinions on the event content.\n\n\n### Chats or comments submitted\n\n[Chat messages](https://livestorm.co/webinar-glossary/webinar-chat) give you a window into your attendees’ needs and provide important customer insights. If you’re concerned that your attendees rarely utilize the chat function, make sure that your event moderator is actively engaging with the audience to [ask questions and respond quickly](https://livestorm.co/use-cases/live-qas).",{"id":16466,"__typename":833,"image":16467},"QJMWrkrdR8aXxeUGPeMoUw",{"id":16468,"alt":16469,"height":4080,"url":16470,"width":4082},"19216667","Young woman working on a grey laptop","https://livestorm.imgix.net/1127/1625749685-pexels-cottonbro-7439124.jpg",{"id":16472,"__typename":811,"text":16473},"Cdz1k5UGT52Pp_memX3N8Q","### Replay views\n\nThe number of views for your [recorded event](https://livestorm.co/blog/how-record-livestream) gives you an idea of your event’s overall viewership. While some people might not have been able to log in for the live event, they were still interested in the content.\n\nTo boost your replay views, send out an automated email reminder after the event to let registrants know that the replay is available for viewing. \n\n\n### Questions submitted\n\nSeeing how many [questions](https://livestorm.co/webinar-glossary/webinar-questions) your attendees submitted shows how interested they are in your video content. Higher engagement tends to mean lower churn and and can lead to higher conversions.\n\nGiving informative answers helps to establish your brand as an industry expert. Plus, you can use the information from the question tab to plan out content for your next webinar.\n\nMake sure to explicitly point out the question tab and encourage your audience to use it. Toward the end of your event, you can also block off time specifically for a dedicated Q&A session.\n\n\n### Votes on questions\n\nAre your attendees engaged with each other? Upvote metrics for [submitted questions](https://livestorm.co/blog/host-webinar-polls-surveys) can help you find out.\n\nThe questions that receive the most upvotes also reveal what your audience is most interested in learning about during your events. You can use this data to guide future webinar content, too.",{"id":16475,"__typename":833,"image":16476},"WhQ-7bIpRf6BmtWMgvj1TQ",{"id":16477,"alt":16478,"height":5288,"url":16479,"width":5612},"46782750"," Questions to ask your ceo in a town hall","https://livestorm.imgix.net/1127/1653935729-livestorm-post-event-poll-for-a-virtual-town-hall.jpg",{"id":16481,"__typename":811,"text":16482},"Gi8shmRHQbS1X2yIHBs1dw","### CTA clicks\n\nYou might use a [call-to-action](https://livestorm.co/webinar-glossary/cta)for a product download or for an opportunity to sign up for a subsequent event. When you send out a CTA, you need to know how many attendees actually clicked to figure out if you need to tweak your approach to reach your conversion goals.\n\nTo improve engagement levels for CTAs, use active words rather than passive phrases. Motivate attendees to click by detailing the specific value they’ll receive from your new offer.\n\n\n### Social sharing \n\n[Social sharing](https://livestorm.co/blog/engagement-funnel) metrics demonstrate how many shares the posts about your event received and how many people viewed your event content on certain social media platforms. These metrics reveal your reach across various social media platforms.\n\nTo improve your social sharing metrics, ask your audience to share event invites and commentary on their profiles with a custom event hashtag. You can also use tools like Mention, which let you monitor your audience on social media and schedule posts for various platforms.\n\n\n### Email statuses\n\nFor many businesses, email is a key part of the webinar registration and follow-up process. Checking email opens and clicks tells you whether your audience is reading your emails and clicking through to sign up for your events.\n\nIf you notice that few recipients are opening your emails or clicking your links, revisit your [email campaign strategy](https://livestorm.co/blog/best-email-sequence-for-webinars). For instance, you may want to send out emails at different times, optimize your subject lines, or choose a different frequency. You can also try segmenting your customers and sending out targeted emails to groups with different interests. \n\n### Video engagement score \n\nWhen you want to calculate engagement quickly, use Livestorm's [Video Engagement Score™ (VES) calculator](https://video-engagement.org/score-calculator). Just input the number of registrants, the number of attendees, the duration of the event, and engagement numbers.\n\nAfter assessing your video analytics, our calculator provides an overall engagement score and share detailed results. You can use these insights to improve video engagement and host more successful virtual events.",{"id":16484,"__typename":833,"image":16485},"WQtU1wYZROyvyICSCpBfaQ",{"id":8311,"alt":8312,"height":2543,"url":8313,"width":6672},{"id":16487,"__typename":811,"text":16488},"DlVw_zfgS4inFjeAX80IZw","## How a **video engagement platform** can improve outcomes\n\nTracking impressions, attendees, and engagement is just the first step. To improve these metrics, you need a [video engagement platform](https://livestorm.co/blog/video-engagement-platform) like Livestorm.\n\nLet's look at a few ways you can engage viewers before, during, and after an online event.\n\n### Engagement before the event \n\n* **Branded registration pages**: Create a registration page with a banner, your company logo, social channels, and speaker's information.\n* **Custom registration forms**: Customize the fields of your registration form to capture audience data.\n* **Invitation emails & reminders**: Create, customize, and send invitation emails and reminders from the same platform.\n \n### Engagement during the event \n\n* **Polls**: Create polls during events and see the answers in real time.\n* **Q&A**: Reply to your audience's questions in the moment.\n* **Question upvotes**: Choose the right questions to answer based on the number of upvotes from your audience.\n* **Emoji reactions**: Invite your audience to react to your live presentation with emojis.\n\n### Engagement after the event \n\n* **Unlimited replays**: Automatically record your event and send it to all registrants to view at their convenience\n* **Analytics dashboard**: Access a dashboard to view your content's performance and engagement data.\n* **Automated emails**: Schedule your replay send to registrants and plan follow-up emails in advance.",{"id":16490,"__typename":833,"image":16491},"TRTNP3V4SUW8SbqQUiekgw",{"id":12981,"alt":12982,"height":1776,"url":12983,"width":1778},{"id":16493,"__typename":811,"text":16494},"ByyZaU49SKqbv9HpxI6MWQ","\n## How to **choose** the right video engagement platform\n\nTo improve engagement and get more value from your video content, you need the right software. Make sure any platform you choose has the features below.\n\n### Promotional features\n\nWhile most video engagement features are designed to be used during an online event or webinar, some can be used to help promote the event and boost registrations. For instance, you can embed registration forms on your company website, your emails, and your social media pages. \n\nYou can also make that registration page work harder and convert more leads by spicing it up a little. [Customizable registration pages](https://support.livestorm.co/article/12-customize-design-your-registration-page-emails) allow you to add your own color scheme, logo, and branding elements to stand out with potential attendees. You can also [customize forms](https://livestorm.co/blog/webinar-landing-pages) with data you want to collect from attendees.\n\n[Email invitation tools](https://support.livestorm.co/article/37-customize-edit-content-emails) can help you import your contacts directly into the addressee field, and [real-time email status updates](https://support.livestorm.co/article/96-email-statuses) can inform you when your message has been received. [Automated email reminders](https://livestorm.co/blog/best-email-sequence-for-webinars) can help you automatically remind your guests about your event, so it doesn’t slip anyone’s mind.\n\n**[>> Discover how Recruitee uses Livestorm to establish their brand and generate leads](https://livestorm.co/customers/recruitee)**\n\n### Live engagement features\n\nLive video engagement features keep the conversation exciting and interesting. They also make audience members feel actively included in the discussion.\n\n* [Chat boxes](https://livestorm.co/webinar-glossary/webinar-chat) allow attendees to share their thoughts with both the event host and each other\n* [Q&A tabs](https://livestorm.co/webinar-glossary/webinar-questions) allow them to submit questions for the host to answer\n* [Question upvotes](https://support.livestorm.co/article/42-sidebar-event-room) help hosts quickly identify which questions are the most popular\n* [Polls](https://livestorm.co/webinar-glossary/webinar-polls) allow hosts to survey their attendees in real time\n* [Emoji reactions](https://support.livestorm.co/article/207-emoji-reactions-room), let your audience join in on the fun and react to what's happening on the screen\n\nLive video engagement features can make things easier on the hosting side of things, too. For example, screen sharing tools allow hosts to visually demonstrate complex ideas, demo a new product, or simply show off recent projects. Hosts can also use video pre-recording features to record sub-videos, [product demos](https://app.livestorm.co/livestorm/livestorm-product-demo), and interviews before the event and play them for attendees during the [live webinar](https://livestorm.co/webinar-glossary/live-webinar). \n\n**[>> Discover how Freshly uses Livestorm for all-hands meetings and company-wide training sessions](https://livestorm.co/customers/freshly)**",{"id":16496,"__typename":833,"image":16497},"45133640",{"id":16498,"alt":16499,"height":16500,"url":16501,"width":8798},"18431516","engaged users of a video engagement platform ",2558,"https://livestorm.imgix.net/1127/1624868658-pexels-jopwell-2422293.jpg",{"id":16503,"__typename":811,"text":16504},"45133641","### Team engagement features\n\nSome video engagement tools are especially helpful for organizations that serve hundreds or thousands of people—like [municipal governments](https://livestorm.co/industries/government), [universities](https://livestorm.co/industries/education), and [large enterprises](https://livestorm.co/enterprise).\n\nFor example,team-wide accounts allow multiple team members to host webinars from a single shared account. [Registrant moderation settings](https://support.livestorm.co/article/20-moderate-event) allow hosts to grant or deny access to registrants before an event begins, an important security tool that can help prevent “zoom bombing” and similar disruptions.\n\n[Registrant records](https://livestorm.co/webinar-glossary/webinar-registrants), which keep a detailed history of each user’s identifying information and use history, are essential security features that can minimize hacks and cyber-vandalism. \n\n\n### Reporting features\n\nAnalytics tools allow event hosts to gauge things like which moments sparked the most comments and reactions, which content caused attendees to drop off, and which event time duration tends to yield the most attendees. You can use this information to improve future presentations and virtual events.\n\nPlus, video analytics also offer insight into your target audience. You can use this data to fine-tune promotional strategies, select topics and subjects that are most likely to interest your target audience, and even adjust products and services to better accommodate customers.\n\n\n## Livestorm for video engagement\n\nWith Livestorm, you can do far more than just facilitate video communication. You can engage audiences, facilitate collaboration between teams, and capture actionable user insights, all in one convenient place.\n\nReady to start creating more engaging webinars and virtual events? [Sign up for a free trial of Livestorm](https://app.livestorm.co/#/signup) and set up your first event today.",{"id":16506,"alt":16507,"height":4080,"url":16508,"width":4082},"18431029","Man video conferencing on his laptop in the office","https://livestorm.imgix.net/1127/1624867994-pexels-vanessa-garcia-6325984.jpg","2024-10-01",[],"Find out how video engagement helps you connect with your target audience. Identify metrics to measure and tips to improve yours.",[],"Video Engagement: How to Measure and Improve Video Metrics",{"id":16515,"alternativeVersions":16516,"_locales":16521,"_publishedAt":6900,"_updatedAt":16522,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":16523,"blogPostAuthor":16526,"cluster":16528,"content":16535,"coverImage":36,"coverWithImgix":16559,"bottomContentOffer":166,"date":16560,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":16561,"relatedPillarPage":166,"seoDescription":16562,"sidebarContentCard":166,"structuredData":16563,"subtitle":16564,"title":16565,"slug":16518},"69849002",[16517,16519],{"locale":756,"value":16518},"telehealth",{"locale":759,"value":16520},"telesante",[756,759],"2024-11-20T16:45:25+01:00",[16524,16525],{"id":2072,"name":2073,"slug":2074},{"id":1631,"name":360,"slug":354},{"id":2076,"avatar":16527,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":6135,"bottomContentCardCtaTitle":780,"bottomContentCardText":6136,"bottomContentCardTitle":6137,"displayCustomerLogoSection":493,"headerCtaText":6136,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":16529,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":6136,"title":6140,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":6139,"trackName":32,"trackNameFallback":6140,"backgroundImage":16530,"coMarketing":493,"ebook":16531,"image":16532,"resourceType":16533,"shortDescription":6152,"slug":6153,"title":6140},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":6143},{"id":6145,"alt":6146,"height":6147,"url":6148,"width":6149},{"id":1203,"color":1204,"cta":312,"icon":16534,"name":568},{"id":615,"name":616},[16536,16539,16545,16548,16556],{"id":16537,"__typename":1003,"text":16538},"69849001","\u003Cp>\u003Cspan>As more of the world has switched to virtual meetings, \u003C/span>\u003Ca href=\"https://livestorm.co/blog/how-to-organize-online-conferences\">\u003Cspan>online conferences\u003C/span>\u003C/a>\u003Cspan>, and video events, it’s no surprise that medicine is adapting to a new virtual landscape. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>Telehealth means delivering health care, information, and education using digital technologies like video conferencing. This article will explore the benefits of telehealth and show you what tools you need to make it a reality in your practice. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan> \u003C/span>\u003Cspan>\u003Cspan> \u003C/span>\u003C/span>\u003C/p>\n\u003Ch2>\u003Cspan>A quick telehealth definition\u003C/span>\u003C/h2>\n\u003Cp>\u003Cspan>Telehealth is when a medical practitioner offers health care services remotely using tools like video conferencing, phone calls, and other virtual tools. Telehealth has been around for a while, but it has exploded in popularity in the past few years.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>McKinsey & Co, a management consulting firm, recently estimated that $250 billion of US healthcare spending would shift to telehealth. The growth in telehealth popularity is linked to the COVID-19 pandemic. Many patients were reluctant to visit clinics and hospitals in person during the height of the health crisis. There has also been greater support for telehealth by insurance organizations.\u003C/span>\u003C/p>\n\u003Ch2>\u003Cspan>What is telemedicine?\u003C/span>\u003C/h2>\n\u003Cp>\u003Cspan>Telemedicine is the practice of delivering medical care services at a difference. Telemedicine offers significant potential to improve medical care for many people. For example, people with limited mobility may use telemedicine to ask questions, receive advice, and speed up their medical care. In addition, people in rural or isolated areas may use telemedicine to access specialized doctors, nurses, and other professionals who do not live in their local community.\u003C/span>\u003C/p>\n\u003Ch2>\u003Cspan>Telehealth vs telemedicine\u003C/span>\u003C/h2>\n\u003Cp>\u003Cspan>Drawing a clear distinction between telehealth vs. telemedicine is challenging. Some people and organizations use these terms interchangeably. That said, there is an emerging difference between them. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>Telehealth is the broader term that can cover services, information, and education, monitoring provided by doctors, nurses, and volunteers. The fact that telehealth services could be performed by a variety of people, not just medical doctors, is one reason why telehealth can be more affordable. In addition, a telehealth service might provide general-purpose health information like answering questions about vaccines.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>Telemedicine involves providing clinical health care services remotely. For example, a patient with a chronic health condition like diabetes may meet with their doctor for a regular checkup. Telemedicine can also include more complex procedures. For instance, medical professionals have used telemedicine to perform surgery remotely. This type of remote work is a cost-effective way to increase access to medicine. According to Healthcare IT News, certain medical specialties like neurosurgery and urology have seen higher rates of telemedicine usage.\u003C/span>\u003C/p>\n\u003Cp>\u003C/p>",{"id":16540,"__typename":833,"image":16541},"69849272",{"id":16542,"alt":16543,"height":1936,"url":16544,"width":1938},"29210890","young man waering a hairnet looking at a telescope in a lab","https://livestorm.imgix.net/1127/1635954199-health.jpg",{"id":16546,"__typename":1003,"text":16547},"69849273","\u003Ch2>\u003Cspan>How to set up telehealth services?\u003C/span>\u003C/h2>\n\u003Cp>\u003Cspan>Setting up telehealth services takes careful planning, the right technology, and creative thinking. Fortunately, there are several models of telehealth services that you can study to inform your approach. Before diving into specific technologies and methods, it is important to understand restrictions.\u003C/span>\u003C/p>\n\u003Ch3>\u003Cspan>Understanding restrictions on telehealth services\u003C/span>\u003C/h3>\n\u003Cp>\u003Cspan>Restrictions on telehealth services take several forms. First, there are insurance restrictions – not all health insurance providers support telehealth providers in the same way as traditional health providers. In the US, Medicare coverage for telehealth has recently evolved. For instance, you can get coverage for virtual check-ins, e-visits, and a few other kinds of telehealth services (e.g., renal dialysis and some emergency department visits). Confirming what telehealth services are covered is an important first step in setting up telehealth services.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>The next restriction is practical: not all medical and health care procedures can be performed at a distance. For instance, a doctor video visit might make sense for a patient being monitored in some cases like post-surgery follow-up. However, in other situations, telehealth services might not be suitable. For example, a doctor video session cannot take blood or other tissue samples for testing.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>The final type of restriction to understand includes skills and regulatory matters. It is unwise to assume that all patients and healthcare professionals have access to the same technology. Likewise, technology skills are likely to vary. When a patient is suffering, they may have difficulty interacting with telehealth providers. As you plan, your suite of telehealth services, training guides, videos, and other support resources may be needed. Without these resources, your patients and stakeholders may not be able to access telehealth providers when needed.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>Resource: To speed up the process of creating your training for doctor video calls, check out our guide:\u003C/span>\u003Ca href=\"https://livestorm.co/blog/online-video-meeting-checklist\">\u003Cspan> \u003C/span>\u003Cspan>Video Meeting Checklist: How-To Host Video Conferences\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/p>\n\u003Cp>\u003C/p>",{"id":16549,"__typename":833,"image":16550},"69849274",{"id":16551,"alt":16552,"height":16553,"url":16554,"width":16555},"29210885","older man doctor showing an xray of a foot to a video camera",3781,"https://livestorm.imgix.net/1127/1635954187-virtual-medicine.jpg",5671,{"id":16557,"__typename":1003,"text":16558},"69849275","\u003Ch3>\u003Cspan>Technology for telehealth services\u003C/span>\u003C/h3>\n\u003Cp>\u003Cspan>Setting up telehealth services requires several technologies. Review the following tips and see if your organization has the right tools in place.\u003C/span>\u003C/p>\n\u003Ch4>\u003Cspan>Video meeting platform\u003C/span>\u003C/h4>\n\u003Cp>\u003Cspan>A doctor video meeting forms the core of many telehealth offerings. Therefore, it is wise to spend time testing different video platforms. Consider factors like how many attendees can join the consultation. At a minimum, there will usually be two participants in a doctor video meeting (i.e., the doctor and the patient). However, additional participants like the patient’s spouse and the doctor’s assistant or nurse may also join the call.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>When you select a video meeting platform for telehealth services, there are a few more criteria to keep in mind. Telehealth services involve discussing sensitive information like illnesses, symptoms, and treatment plans. To keep this information safe, a high level of security and privacy protection is essential. Look for platforms that meet GDPR (General Data Protection Regulation) requirements. While not created for telehealth services specifically, using a GDPR video meeting solution is helpful. Meeting GDPR expectations means that the tool has to take substantial measures to protect personal data.\u003C/span>\u003C/p>\n\u003Ch4>\u003Cspan>Audio and video tools\u003C/span>\u003C/h4>\n\u003Cp>\u003Cspan>To make your video calls easy to use, telehealth providers need high-quality audio and video tools. Fortunately, most modern laptops and smartphones include \u003C/span>\u003Ca href=\"https://livestorm.co/blog/top-6-video-conferencing-cameras\">\u003Cspan>webcams\u003C/span>\u003C/a>\u003Cspan> and \u003C/span>\u003Ca href=\"https://livestorm.co/blog/webinar-hardware-blue-yeti-microphone\">\u003Cspan>microphones\u003C/span>\u003C/a>\u003Cspan>. On the patient side, telehealth providers should strive to be flexible. Let patients use whatever tools they have available. That includes offering the option for dial-in by phone if that is what patients want.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>When it comes to the healthcare provider side of the meeting, invest in the best tools you can afford. For example, take a look at the light situation in your office. When possible, take advantage of natural light on video calls. When natural light is not available, putting a lamp or ring light behind your webcam makes it easier to see your face.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>In addition to lighting, purchasing noise-canceling headphones and a microphone is a smart decision. These additional pieces of equipment are especially important when you offer telehealth services in a group setting. When there are other telehealth conversations happening nearby, it is wise to take steps to protect patient confidentiality. When feasible, close the door to your workspace during doctor video calls.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>Tip: The best audio and video equipment in the world is useless if you don’t know how to turn it on. Before you join your next video call, use the tips we have in the following article:\u003C/span>\u003Ca href=\"https://livestorm.co/blog/test-webcam-microphone\">\u003Cspan> \u003C/span>\u003Cspan>Quick Tips to Test Your Webcam And Microphone\u003C/span>\u003C/a>\u003Cspan>. For example, there are free websites you can use to verify if your webcam is working before you start a video meeting.\u003C/span>\u003C/p>\n\u003Ch4>\u003Cspan>Broadband Internet connection\u003C/span>\u003C/h4>\n\u003Cp>\u003Cspan>A broadband Internet connection is critically important for most telehealth services, especially those involving video. In 2015, the Federal Communications Commission recommended the following minimum broadband speeds: 25 megabit download speed and three megabit upload speed. You can use a service like Speedtest.net to check your Internet speed. If your Internet speed is low, you may need to upgrade your Internet service or get closer to your Internet router.\u003C/span>\u003C/p>\n\u003Ch4>\u003Cspan>Launch your telehealth services\u003C/span>\u003C/h4>\n\u003Cp>\u003Cspan>Assuming telehealth services are new for your organization, starting small makes sense. Start by offering services that lend themselves to a video call. For example, you might start off by offering drop-in calls with your nurse staff. Alternatively, your approach to telehealth services might emphasize following up with patients with chronic illnesses.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>Once you choose the specific telehealth services you want to launch, promote those services to your patients. Post about your new telehealth services on social media, on your website, and put up signs about it in your location.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>Finally, make time for continuous improvement and measurement of your telehealth services. Every 90 days, reach out to patients, doctors, and other users to gather feedback. Ask them about what is working and what is not working in your organization’s approach to telehealth services. The feedback you receive will help you to make your telehealth services even better.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>Now that you know the answer to “What is telehealth?” your next step is clear. Discuss whether and how to offer telehealth services to your community. In most cases, the fastest and easiest way to get started is to offer doctor video meetings.\u003C/span>\u003C/p>",{"id":1774,"alt":1775,"height":1776,"url":1777,"width":1778},"2021-11-24",[],"Discover telehealth and a new way to treat patients remotely",[],"What is telehealth? It is a new way to deliver health care remotely. Find out which technology and services you need to launch telehealth services.","What is Telehealth and How Can Clinics Set it Up?",{"id":16567,"alternativeVersions":16568,"_locales":16571,"_publishedAt":16572,"_updatedAt":16573,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":16574,"blogPostAuthor":16576,"cluster":16578,"content":16587,"coverImage":36,"coverWithImgix":16629,"bottomContentOffer":166,"date":16630,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":16631,"relatedPillarPage":166,"seoDescription":16632,"sidebarContentCard":166,"structuredData":16633,"subtitle":16632,"title":16678,"slug":16570},"122768450",[16569],{"locale":756,"value":16570},"teleconference",[756],"2024-11-08T09:50:04+01:00","2024-11-08T09:49:49+01:00",[16575],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":16577,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":8395,"bottomContentCardCtaTitle":780,"bottomContentCardText":7000,"bottomContentCardTitle":7001,"displayCustomerLogoSection":493,"headerCtaText":8396,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":16579,"relatedPillarPage":16585,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":8409,"title":8410,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":5546,"trackName":32,"trackNameFallback":5547,"backgroundImage":16580,"coMarketing":166,"ebook":16581,"image":16582,"resourceType":16583,"shortDescription":5557,"slug":5558,"title":5547},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5550},{"id":5552,"alt":5553,"height":564,"url":5554,"width":551},{"id":1339,"color":394,"cta":800,"icon":16584,"name":554},{"id":410,"name":411},{"id":8404,"backgroundImage":16586,"shortDescription":8406,"shortTitle":8407,"slug":8408},{"id":6207,"alt":7004,"height":3063,"url":6209,"width":897},[16588,16591,16597,16600,16607,16610,16614,16617,16620,16623,16626],{"id":16589,"__typename":811,"text":16590},"122768449","Have you ever given a presentation to a group of people, but couldn't be there in person? Or maybe you need to talk to a client on the phone, but they're based in another time zone? In either case, a teleconference might be the perfect solution for you. \n\n**Not only does teleconferencing save you time and money on travel, but it allows you to connect with clients and employees no matter where they are.** Plus, there are plenty of other benefits that come with using a teleconferencing tool, which we’ll cover later on.\n\nBy the end of the article, you’ll know everything about teleconferencing, how it works, and the many benefits that come with using one.\n\n\n## **What is a teleconference?**",{"id":16592,"__typename":833,"image":16593},"122768511",{"id":16594,"alt":16595,"height":3924,"url":16596,"width":3614},"47308993","Office teleconference equipment","https://livestorm.imgix.net/1127/1657818736-01-office-teleconferencing-equipment.jpeg",{"id":16598,"__typename":811,"text":16599},"122768512","### Teleconference definition\n\n**A teleconference is an audio or audiovisual meeting where participants can join in real-time from different locations.** It can be held between two people or a large group of people. \n\nTraditionally, teleconferences would be joined by telephone, but now they often include visual components like webcams and screen sharing, making it more like an in-person meeting. That means you can use a video engagement platform like Livestorm to host your teleconference.\n\n\n## How does a teleconference meeting differ from a video conference?\n\nA teleconference is an audio meeting that can include visual elements. A video conference is a type of teleconference that always combines both audio and video. \n\nSo, in a video conference participants can usually be seen via webcam and can also share their screen to show a presentation or other document. In a teleconference, participants can traditionally only be heard.\n\n\n## What types of teleconferences are there?\n\nThere are a few different types of teleconferences, each with its own benefits and drawbacks.\n\n### **1. Audio teleconference**\n\n**An audio conference is a meeting hosted over the phone.** It’s the easiest remote meeting to set up; all you need is a phone and a list of participants' phone numbers. That said, audio conferences can be more difficult to follow than other types of teleconferences, as participants can't see each other.\n\nLivestorm has a dial-in option available for hosts, moderators, guest speakers, or attendees who have trouble watching or listening to the live stream, due to their network, firewall or environment. They can join an event by phone by calling a number and entering an access code.\n\n### **2. Video teleconference**",{"id":16601,"__typename":833,"image":16602},"122768513",{"id":16603,"alt":16604,"height":2307,"url":16605,"width":16606},"47309016","Video conferencing tool with faces displayed","https://livestorm.imgix.net/1127/1657819197-02-video-conferencing.jpeg",1030,{"id":16608,"__typename":811,"text":16609},"122768514","**A video conference uses video to connect participants in real-time.** This can be done with each person using a webcam, or by sharing screens. [Video conferencing](https://livestorm.co/resources/guides/what-is-video-conferencing) can be more engaging than audio conferences, as participants can see each other's reactions. It’s important to ensure that everyone has the right equipment and software to join the meeting.\n\n### **3. Audio graphic teleconference**\n\n**An audio graphic teleconference is a type of teleconference that combines both audio and visual elements.** It’s also known as whiteboarding or real-time collaboration. Audio graphic teleconferences are typically used for presentations, [webinars](https://livestorm.co/webinar-software), or training, as they allow participants to see both the presenter and the presentation content.\n\n### **4. Web or computer teleconference**\n\nA computer or web teleconference involves various levels of audio-video and graphics communication from one computer to another. [Web conferencing](https://livestorm.co/blog/web-conferencing-everything) can be as simple as instant messaging, email, or file-sharing, sent via a Local Area Network (LAN) or Wide Area Network (WAN). \n\n\n",{"id":16611,"__typename":2560,"feature":16612},"146726726",{"id":3722,"imageOnlyUsedForWowFeatures":16613,"productAnnouncementBlockTitle":3727,"productAnnouncementBlockText":3728},{"id":3724,"alt":3725,"height":2566,"url":3726,"width":2568},{"id":16615,"__typename":811,"text":16616},"146726727","## **How does teleconferencing work?**\n\n**Traditional teleconferencing works using a teleconference bridge, which connects callers together.** The bridge phone number and access code are provided by the meeting host, and participants dial in at the scheduled time.\n\nModern teleconferencing has additional features like webcams and screen sharing. Participants can join the meeting from their computer or mobile device, and they don't need to dial into a bridge. For example, using Livestorm, the meeting host would send out a link that participants can use to join via their web browser.\n\nWith a platform like Livestorm, you can set up on-demand, live, or pre-recorded webinars and video conferencing. It’s one of the most cost-effective, convenient ways to host events like in-person meetings, product demos, online customer training, and webinars.\n\n\n## **Teleconferencing advantages and disadvantages**\n\nSome benefits of teleconferencing include:\n\n\n\n* **Save time**. Businesses with employees in different locations can use teleconferencing to communicate without the need for travel. This can save time and money.\n* **Reduced costs**. Businesses can also save on office space and equipment costs by using teleconferencing. \n* **Easy accessibility.** Teleconferencing is easy to set up and does not require any special training.\n* **Security**. Signals can be encrypted, which means that teleconferences are more secure than face-to-face meetings.\n\nSome disadvantages of teleconferencing include:\n\n\n\n* **No in-person interaction**. Many people worry that a lack of in-person interaction will create a feeling of disconnection between team members. But it is actually possible to run an engaging teleconference where everyone communicates well and feels involved (more on that later).\n* **Technical difficulties**. Technical difficulties such as bad internet connection, audio issues, and frozen video can be frustrating and disrupt the flow of the meeting.\n* **Distractions**. It’s easy to get distracted when you’re not in the same room as other participants. For example, you might be tempted to check your email or take a phone call during the conference call.\n* **Lack of body language**. When you can't see the person you are talking to, or can only see their face, it can be difficult to interpret their meaning. That can lead to miscommunication and frustration.\n\n\n## **How do you run a teleconference?**\n\nThere are a few things you need to do to set up a successful teleconference, like setting certain ground rules, following [virtual meeting best practices](https://livestorm.co/blog/virtual-meeting-best-practices), and opting for the[ best virtual meeting platform.](https://livestorm.co/blog/best-virtual-meeting-platforms)\n\n\n### What are the ground rules for a teleconference?\n\nIt’s important to set some ground rules before the call starts. Here is a[ video meeting checklist](https://livestorm.co/blog/online-video-meeting-checklist) to help you get started:\n\n\n#### 1. Make sure everyone is on the same page\n\nBefore the call starts, send out an agenda or summary of what will be discussed, and any supporting resources that give important context. A good agenda will help keep the discussion on track.\n\n\n#### 2. Introduce speakers\n\nIntroducing each speaker builds rapport between everyone in the call, and helps keep track of who’s talking and who’s responsible for any action points.\n\n\n#### 3. Use the mute button wisely\n\nWhen someone isn’t speaking, make sure they’re muted to reduce background noise and help everyone focus on the discussion. That said, if participation is low and there are lots of people on mute, try asking someone a direct question and encouraging them to unmute.\n\n\n#### 4. Summarize key points at the end of the call\n\nLeave five minutes at the end of the call to summarize the key points of discussion. This makes it easier to remember the decisions that were made and who is responsible for each action.\n\n\n### What are the best video teleconference apps?\n\nThere are loads of teleconferencing tools to choose from, but that doesn’t mean they’re all right for you.\n\nIf you just want to talk to multiple people on the phone, then a simple conference call service is good enough. But, if you want to host really engaging remote meetings, you’ll want a more rounded video conferencing platform that has all the features you’re looking for.\n\nHere are the top [online meeting platforms](https://livestorm.co/online-meeting-software) on the market right now:\n\n\n\n1. **Livestorm**\n2. **[Ringover](https://www.ringover.com/business-phone-system)**\n3. **Zoom**\n4. **Microsoft Teams**\n5. **Demio**\n6. **BlueJeans**\n7. **Whereby**\n8. **Gotowebinar**",{"id":16618,"__typename":833,"image":16619},"122768515",{"id":7607,"alt":8616,"height":3402,"url":7609,"width":899},{"id":16621,"__typename":811,"text":16622},"122768516","**Why’s Livestorm top of the list?** Firstly, it’s a cloud-based solution that can be used on any device with an internet connection, so it’s really easy for anyone to join. Plus it’s packed with engagement features like live polls and Q&A upvoting. \n \nNot only that, but Livestorm supports all the workflows around setting up your video conference, like creating registration pages, automated email invitations, video recordings, and analytics.\n\n\n",{"__typename":2418,"id":16624,"heading":10593,"paragraph":10594,"callToAction":16625},"146726745",{"id":64,"slot":65,"slug":66},{"id":16627,"__typename":811,"text":16628},"146726746","## **Ready to set up your own teleconference?**\n\nTeleconferencing used to be an audio-only way to connect people over long distances. But technology has come a long way. \n\nRemote conferencing software is easier than ever to use and can be a powerful, yet convenient way to communicate with your team — especially if you know all the tips and tricks for running a successful online meeting.\n\nFor example, you need to set an agenda ahead of time and make sure you leave five minutes at the end of the call to summarize all the key decisions and action points. And you need great software like Livestorm, that can automate your workflows and keep your attendees engaged.\n\n\n## **Frequently asked questions about teleconferences**\n\n\n### Is a teleconference a phone call? \n\nA teleconference is similar to a phone call in that it allows you to communicate over long distances using audio. However, a teleconference connects multiple callers at once and can include video (also known as a video conference).\n\n\n### How do I join a teleconference call? \n\nTo join a teleconference call, you’ll need the conference call number and access code. A conference call number is typically a toll-free number that can be dialed from anywhere in the world. The access code is usually a four or six-digit number that allows you to join the call. \n\n\n### What does a teleconference need? \n\nA teleconference needs a conference call service that can be provided by your phone company or an online conference call service (also known as teleconferencing software, e.g. Livestorm or Microsoft Teams).\n\nSecond, you’ll need a way to connect all the participants on the call. This can be done using a regular phone line, an internet connection, or a VoIP service, depending on the type of teleconference you’re hosting. Finally, you need to share the conference call number (or joining link) and access code with participants.\n\n\n### What is another name for a teleconference?\n\nA teleconference is also sometimes called a teleconference call, audio conference, or video conference.",{"id":8324,"alt":8325,"height":6003,"url":8326,"width":2006},"2022-07-22",[],"Do you need to connect with colleagues or clients but can't meet in person? Learn what a teleconference is and how to set one up.",[16634],{"id":16635,"contentData":16636},"122768654",{"@context":1143,"@type":1144,"mainEntity":16637},[16638,16642,16646,16650,16654,16658,16662,16666,16670,16674],{"@type":1147,"name":16639,"acceptedAnswer":16640},"What is a teleconference?",{"@type":1150,"text":16641},"Teleconference definition A teleconference is an audio or audiovisual meeting where participants can join in real-time from different locations. It can be held between two people or a large group of people. Traditionally, teleconferences would be joined by telephone, but now they often include visual components like webcams and screen sharing, making it more like an in-person meeting. That means you can use a video engagement platform like Livestorm to host your teleconference.",{"@type":1147,"name":16643,"acceptedAnswer":16644},"How does a teleconference meeting differ from a video conference?",{"@type":1150,"text":16645},"A teleconference is an audio meeting that can include visual elements. A video conference is a type of teleconference that always combines both audio and video. So, in a video conference participants can usually be seen via webcam and can also share their screen to show a presentation or other document. In a teleconference, participants can traditionally only be heard.",{"@type":1147,"name":16647,"acceptedAnswer":16648},"How does teleconferencing work?",{"@type":1150,"text":16649},"Traditional teleconferencing works using a teleconference bridge, which connects callers together. The bridge phone number and access code are provided by the meeting host, and participants dial in at the scheduled time.Modern teleconferencing has additional features like webcams and screen sharing. Participants can join the meeting from their computer or mobile device, and they don't need to dial into a bridge. For example, using Livestorm, the meeting host would send out a link that participants can use to join via their web browser.With a platform like Livestorm, you can set up on-demand, live, or pre-recorded webinars and video conferencing. It’s one of the most cost-effective, convenient ways to host events like in-person meetings, product demos, online customer training, and webinars.",{"@type":1147,"name":16651,"acceptedAnswer":16652},"How do you run a teleconference?",{"@type":1150,"text":16653},"There are a few things you need to do to set up a successful teleconference, like setting certain ground rules, following virtual meeting best practices, and opting for the best virtual meeting platform.",{"@type":1147,"name":16655,"acceptedAnswer":16656},"What are the ground rules for a teleconference?",{"@type":1150,"text":16657},"It’s important to set some ground rules before the call starts. Here is a video meeting checklist to help you get started:1. Make sure everyone is on the same page Before the call starts, send out an agenda or summary of what will be discussed, and any supporting resources that give important context. A good agenda will help keep the discussion on track.2. Introduce speakers Introducing each speaker builds rapport between everyone in the call, and helps keep track of who’s talking and who’s responsible for any action points. 3. Use the mute button wisely When someone isn’t speaking, make sure they’re muted to reduce background noise and help everyone focus on the discussion. That said, if participation is low and there are lots of people on mute, try asking someone a direct question and encouraging them to unmute.4. Summarize key points at the end of the call Leave five minutes at the end of the call to summarize the key points of discussion. This makes it easier to remember the decisions that were made and who is responsible for each action.",{"@type":1147,"name":16659,"acceptedAnswer":16660},"What are the best video teleconference apps?",{"@type":1150,"text":16661},"There are loads of teleconferencing tools to choose from, but that doesn’t mean they’re all right for you. If you just want to talk to multiple people on the phone, then a simple conference call service is good enough. But, if you want to host really engaging remote meetings, you’ll want a more rounded video conferencing platform that has all the features you’re looking for.Here are the top online meeting platforms on the market right now:LivestormZoomMicrosoft TeamsDemioBlueJeansWherebyGotowebinar",{"@type":1147,"name":16663,"acceptedAnswer":16664},"Is a teleconference a phone call?",{"@type":1150,"text":16665},"A teleconference is similar to a phone call in that it allows you to communicate over long distances using audio. However, a teleconference connects multiple callers at once and can include video (also known as a video conference).",{"@type":1147,"name":16667,"acceptedAnswer":16668},"How do I join a teleconference call?",{"@type":1150,"text":16669},"To join a teleconference call, you’ll need the conference call number and access code. A conference call number is typically a toll-free number that can be dialed from anywhere in the world. The access code is usually a four or six-digit number that allows you to join the call.",{"@type":1147,"name":16671,"acceptedAnswer":16672},"What does a teleconference need?",{"@type":1150,"text":16673},"A teleconference needs a conference call service that can be provided by your phone company or an online conference call service (also known as teleconferencing software, e.g. Livestorm or Microsoft Teams).Second, you’ll need a way to connect all the participants on the call. This can be done using a regular phone line, an internet connection, or a VoIP service, depending on the type of teleconference you’re hosting. Finally, you need to share the conference call number (or joining link) and access code with participants.",{"@type":1147,"name":16675,"acceptedAnswer":16676},"What is another name for a teleconference?",{"@type":1150,"text":16677},"A teleconference is also sometimes called a teleconference call, audio conference, or video conference.","What is a Teleconference, and How to Host One",{"id":16680,"alternativeVersions":16681,"_locales":16684,"_publishedAt":16685,"_updatedAt":16686,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":16687,"blogPostAuthor":16689,"cluster":16691,"content":16698,"coverImage":36,"coverWithImgix":16811,"bottomContentOffer":166,"date":16815,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":16816,"relatedPillarPage":166,"seoDescription":16945,"sidebarContentCard":166,"structuredData":16946,"subtitle":16945,"title":17012,"slug":16683},"YkTR1oQERk2Zd4zQIvh4lA",[16682],{"locale":756,"value":16683},"webinar-best-practices",[756],"2024-11-27T16:19:24+01:00","2024-10-23T23:36:24+02:00",[16688],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":16690,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":16692,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":16693,"coMarketing":493,"ebook":16694,"image":16695,"resourceType":16696,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":16697,"name":554},{"id":410,"name":411},[16699,16702,16706,16709,16713,16716,16722,16725,16728,16731,16734,16737,16741,16744,16748,16751,16753,16756,16762,16765,16769,16772,16776,16779,16782,16785,16788,16791,16794,16797,16803,16806,16808],{"id":16700,"__typename":811,"text":16701},"DOFeBlAvQ029vSfTTgZSmQ","We’ve all caught up with our emails or covertly scrolled through Slack messages during a boring webinar. So we know firsthand how generic, dry content fails to engage viewers or drive sales.\n\nBut when webinars are engaging and tailored to the right audience, they're a powerful tool to generate qualified leads and secure conversions.\n\nSo how do you turn your webinar from a simple lead gen idea into a purpose-driven sales machine with maximum engagement?\n\nWe’ve created a guide to 21 webinar best practices you can steal to convert your audience and boost ROI—all by mastering attendee engagement before, during, and after the event.\n\n## What makes a **fantastic webinar**?\n\nWhen you want to host a webinar that knocks viewers' socks off and turns prospects into customers, you have to do more than simply [test your webcam and microphone](https://livestorm.co/blog/test-webcam-microphone), start speaking, and hope for the best. \n\nLet's face it. Your audience receives more webinar invitations than ever. If you don't deliver unique content and an engaging experience, you may find it increasingly difficult to get the registration numbers you want.\n\n**That’s why it’s crucial to start engaging your audience before the event with strategic decision-making and marketing, during the event with a killer end-to-end engagement platform and engagement features, and after the event with media sharing and outreach strategies.**",{"__typename":814,"id":16703,"title":16704,"text":16705,"cta":255,"link":6165},"VWp2Ao17RiiVx__w0Bq_1A","Sell more with great webinars","Livestorm can help you scale your sales process and gather more leads",{"id":16707,"__typename":811,"text":16708},"RW-6UgwnTuScM60QNZzkjQ","## 21 webinar best practices to bring in **the big numbers**\n\nDuring the three stages of your virtual event (before, during, and after), focus on how you can **continually engage your audience to make them drop everything and tune in to experience your content.**\n\nHere are 21 best practices to host successful webinars:\n\n1. Define your target audience\n2. Choose a topic that captures your audience's attention\n3. Invite guest speakers who add value\n4. Get the rest of the company on board\n5. Prepare a strong presentation\n6. Use the best webinar platform to host virtual events\n7. Check the technical specs\n8. Consider the timing carefully\n9. Create custom webinar registration pages\n10. Set up webinar automations\n11. Promote your webinar\n12. Make the event interactive\n13. Be mindful of body language\n14. Use humor during webinar moderation\n15. Launch polls and surveys during your presentation\n16. Share media and whiteboards during your webinar\n17. Include a call-to-action\n18. Send follow-up emails to webinar registrants\n19. Send the recording when the webinar ends\n20. Track your webinar analytics\n21. Don't just create webinars as one-off events\n\n## What should you do before the webinar?\n\nIt takes more than [choosing the best webinar hardware](https://livestorm.co/blog/webinar-hardware-blue-yeti-microphone) to successfully engage your audience. \n\nYou’ll also have to consider who they are and what matters most to them for maximum relevance and resonance. \n\n**This means you want to define your target audience, create a topic that adds value to that audience, invite relevant speakers, and choose the best webinar platform for engagement.**",{"id":16710,"__typename":833,"image":16711},"EXNvBDMbTVe3lJAry9uqtg",{"id":13693,"alt":16712,"height":1487,"url":13695,"width":1489},"webinar presenters preparing a webinar",{"id":16714,"__typename":811,"text":16715},"Hvk_J6i0Rb6ESXl3kXB3Ag","### **1. Define your target audience**\n\nUse tools like your CRM, Google Analytics, and social media analytics to get to know your target personas based on their demographics, the pages they visit, and their buyer’s journey. Look at your best-performing content to help gauge interest and potential webinar topics.\n\nIt’s also important to dive deeper into potential challenges your target audience is facing and what they might be interested in learning more about. \n\n* _What products do your visitors care about?_\n* _What are they looking for in said products?_\n* _What problem does your product solve?_\n* _Why is it important and what makes it exciting?_\n\nUse your insights to **make hyper-relevant connections between your product and audience** and decide on [webinar topics](https://livestorm.co/blog/7-ways-find-new-webinar-topics) that are likely to drive higher interest and engagement.\n\n### **2. Choose a topic that captures your audience's attention**\n\nOnce you’ve analyzed your audience and determined what persona you're targeting in your next webinar, you’ll have a few topics to pick from. Make sure any [webinar ideas](https://livestorm.co/blog/10-experimental-ideas-for-your-next-webinar) you consider answer your audience's most pressing questions. **The more focused your topic is and the more value it offers, the more likely your audience will be to engage.**",{"id":16717,"__typename":833,"image":16718},"Xp3f5iJqTTuld_eTRGZ-7g",{"id":16719,"alt":16720,"height":1778,"url":16721,"width":2006},"46915817","building an interactive webinar presentation","https://livestorm.imgix.net/1127/1654880603-why-you-need-an-internal-communication-strategy-for-your-business-in-2022.jpg",{"id":16723,"__typename":811,"text":16724},"CJEmOj-ZTuqGRv3y3UdqKA","### **3. Invite guest speakers who add value**\n\nThe right speakers can delight and engage your audience with their expertise and influence. But having a knowledgeable speaker doesn’t help with engaging your audience if they’re monotonous and making [boring webinar mistakes](https://livestorm.co/blog/boring-webinar-mistakes-and-how-to-fix-them).\n\nYour own skill, expertise, and network can only take you so far. The best way to produce a webinar that really sings is to lean on the experience of others. \n\nIt’s also **perhaps the most reliable promotional tactic out there**. When you team up with another brand, you have the chance to speak directly to their audience. \n\nYou worry about promoting the webinar to your network, and they do the same for theirs. In the end, you’ve massively increased your own reach without searching desperately for anyone new.\n\nFor Sara Davis, VP of Growth at [CanIRank](https://www.canirank.com), this is a surefire way to increase your orbit. “I love co-branded webinars! If there is a partnering service, product, tool, or other business in your niche that is not a direct competitor of yours with a similar audience, a co-branded webinar can **align the two audiences and be highly beneficial for both businesses**!”\n\nSandra Chung, Head of Content & Partnerships at [Mention](https://mention.com/en/), agrees. “Co-marketing! This includes collaborating with thought leaders, influencers, and experts from top companies in the marketing industry. We’re able to piggyback off our partners' audience to reach new potential customers.” \n\nSo what should you look for? Start with “a complementary product” says Nils Herrmann of [Geckoboard](https://www.geckoboard.com/). “For example, you run a live chat software and you partner up with an e-commerce software.”\n\nAnd it doesn’t have to be limited to products. Kristen McCabe, Senior Content Marketing Specialist at [G2](https://learn.g2crowd.com/how-to-create-and-host-a-webinar), says that “cross promotional opportunities with educational institutes, such as the Local Marketing Institute, are the best way we've gotten the word out when it comes to B2B reviews.” \n\n“Companies outside of the tech industry learn about the tools available to them, and then we can guide them through the process of immediately setting up their free profile as soon as the webinar finishes.”",{"id":16726,"__typename":833,"image":16727},"NTvmdIRET6q5m0lKgu8IRA",{"id":4580,"alt":4581,"height":4080,"url":4582,"width":4082},{"id":16729,"__typename":811,"text":16730},"b_tPLQ67TCqEF2A8_G0ZBQ","### **4. Get the rest of the company on board**\n\nFor a lot of us, webinars are strictly a marketing exercise. These are tips from marketing experts, after all. \n\nBut Tim Whitehead, Head of Content at [Spendesk](https://spendesk.com/en), says you shouldn’t limit yourself in this way. “We do use webinars for marketing, and they’re a great way to find and talk to leads. But Spendesk also uses them in the sales cycle, and as part of the onboarding process for our customer success team.”\n\n“They’re a great way for sales, especially, to interact with a large group of prospects without having to call them one-by-one. **One salesperson can talk to 20+ potential buyers at once**, show them how Spendesk works, and come away with a good handful of opportunities.”\n\nIf you are a marketer, this is still a big win for you. For one, these might be leads from all your hard work. If they can convert to customers, that makes you look good.\n\nBut it’s also a way to **establish sales and support teams as strong advocates for your brand**. The more you can get their names out there and prove how clever they are, the better the business will look. Aside from finding leads, that’s got to be one of your chief responsibilities.\n\n### **5. Prepare a strong presentation**\n\nIt seems obvious, but a good webinar requires a strong presentation. Which means that, as a presenter, you need to plan and prepare a compelling, engaging, and informative address.\n\n[ContentKing](https://www.contentkingapp.com) uses webinars for thought leadership—to deliver ideas and prove that it knows what it’s talking about. And to ensure that these webinars are top quality, VP of Community Steven van Vessum says there are no shortcuts:\n\n“Prepare well before the webinar. Know what you're going to say. **Write it down; literally word for word**. And make sure your slides are prepared well in advance. Treat it like a speaking engagement.”\n\nEven if you know the subject inside-out, it’s your ability to communicate clearly and confidently that will make the difference.",{"id":16732,"__typename":913,"youtubeLink":16733},"Esx2j8mDQKe9FGtulbB7uQ","https://www.youtube.com/embed/9wPMiPQmo0A",{"id":16735,"__typename":811,"text":16736},"QsHN4QjTRE-QIFYF-pW-sg","### **6. Use the best webinar platform to host virtual events**\n\nYou can choose from many different solutions for hosting virtual events. So, how do you find the [best webinar platform](https://livestorm.co/free-webinar-software)?\n\nLook for an all-on-one solution that offers live events, on-demand content, and automated webinars. Prioritize platforms with built-in tools for audience interaction during the event and follow-ups afterward. Most importantly, opt for software that integrates with the tech you already use for marketing and sales.\n\n**Livestorm is an all-in-one video engagement platform that supports live streaming, restreaming, and on-demand content as well as a complete set of interactive tools.** Plus, [Livestorm integrations](https://livestorm.co/integrations) make it easy to connect our webinar platform to 1,000+ tools and apps.",{"__typename":814,"id":16738,"title":16739,"text":16740,"cta":255,"link":6165},"A4169qd4RTaRzDIYKABrOg","Convert your audience","Convert your audience at scale with great webinars",{"id":16742,"__typename":811,"text":16743},"JPXkUpaETGK-h00B0xtY0g","### **7. Check the technical specs**\n\nThere’s one surefire, guaranteed way to ensure that your webinar is a disaster - if people can’t actually see or hear you. It sounds silly, but too many presentations fall down before they even get started because the host doesn’t know how to work the technology. \n\n“Want a ‘what not to do?’” asks Sara Davis, of [CanIRank](https://www.canirank.com). “Don't forget to **test your webinar platform extensively before going live**. Nothing is more awkward than sitting on a live webinar with technology issues!”\n\nThankfully, most good webinar tools are easy to use. Just check that there’s [nothing you need to install first](https://livestorm.co/features), and of course that your camera and microphone work as they should. Run the session with a few colleagues as audience members to be sure. \n\nYou also need to think about the reading experience if you want to share slides. “Not everyone can view your webinar on a desktop computer. It’s essential to optimize your webinar for mobile,” says Irina Weber of [SE Ranking](https://seranking.com/). \n\n“Make sure to **increase the text size and visuals in your annotations and slides**. Provide a comfortable level of viewability through small displays in mobile devices.”\n\nAs a general rule, a great webinar has fewer words and more visuals. The less people read and the more they listen to you, the better.\n\nStephen Jeske of [MarketMuse](https://www.marketmuse.com/) encountered one particularly tricky situation. “While conducting an interview with a notable person in our industry, **our presenter encountered technical issues and was kicked off as presenter** (we weren't using Livestorm). Our back-up presenter had audio issues so she couldn't help.” \n\n“Fortunately we had someone third in line (that was me) to keep the presentation moving along. Otherwise **our monthly hour-long webinar would have been a 20-minute disaster**!”\n\n### **8. Consider the timing carefully**\n\nIdeally, you want as many viewers as possible to join your live webcasts. To maximize attendance, make sure you're hosting webinars at the right time for your target audience.\n\nFor example, lunch hours often work well for attracting viewers. However, scheduling events during commute times or in after-hours time slots may not lead to the attendance figures you want.\n\nConsider the day of the week carefully, too. As our [webinar statistics](https://livestorm.co/webinar-statistics) show, Wednesdays and Thursdays are the most popular days for hosting webinars.\n\n### **9. Create custom webinar registration pages**\n\nMake it as easy as possible for attendees to join your webinar and save the date on their calendar. Create webinar registration pages to collect the information you need from participants.\n\nWith Livestorm, setting up custom registration pages is easy. Our forms automatically display the date, time, speakers, and topic for your webinar. You can add your choice of fields to prompt attendees to provide their country, company, phone number, and other data.",{"id":16745,"__typename":833,"image":16746},"WFLkAX--R_umlPyV4ivZ5Q",{"id":3724,"alt":16747,"height":2566,"url":3726,"width":2568},"webinar marketing registration page",{"id":16749,"__typename":811,"text":16750},"Cv_F77BmQNO8_7w_RlpA5g","\n### **10. Set up webinar automations**\n\nAutomated webinars are perfect when you're looking to put your presentations on autopilot. Whether you'd like to host a fully or partially automated event, they help you save time while still working toward lead generation goals.\n\nWith [automated webinars](https://livestorm.co/webinar-software/automated-webinars), you can record presentations in advance and set them to start at certain times. Then, you can automatically direct viewers to a landing page at the end of the event.",{"__typename":6220,"id":16752},"aY53j1yOSJGmIDAJdB_G1w",{"id":16754,"__typename":811,"text":16755},"OesDx-ocR2qMjjZbH6WUjw","\n### **11. Promote your webinar**\n\nYou'll need to have a clear promotion plan in place for your webinar. Because unfortunately, people just aren’t going to find your session _by accident_. \n\nThere are so many webinars happening every day, especially on hot topics like digital marketing and sales strategy, that you have to find a smart way to reach registrants.\n\nSo what do our experts do to promote webinars? \n\n“There's no one trick that works every time like a charm,” says digital marketing and lead conversion expert [Lilach Bullock](https://www.lilachbullock.com). “rather, it's important to develop complex promotional strategies, **using several channels in order to reach your target audience**.”\n\n“First, develop a target persona: who exactly are you targeting for this webinar? Be as specific as possible, as that will help you find the ideal channels to reach these people. \n\nThen, start developing [a promotional strategy](https://livestorm.co/webinar-promotion) based on your target persona: a beautiful landing page that demonstrates the value of attending your webinar; a social media promotional strategy, including advertising; an email marketing/marketing automation campaign to promote it to your list and so on.”\n\nFor digital strategist & brand and influencer consultant [Shane Barker](https://shanebarker.com/), it’s about **a clear pitch to the contacts you already have**. “There’s nothing better than reaching out to your existing customers and subscribers. After all, these people are already interested in my niche and like my content, so they should be the first ones to contact for attending webinars.”\n\n“I send out emails or newsletters, informing my subscribers about my upcoming webinars. This one tactic gets me more attendees than any other technique aimed at bringing in new viewers.”\n\nAnd **promotion doesn’t end the moment viewers fill in the form**. You need to make sure they actually show up and pay attention.\n\n“I recommend setting up an email sequence where registrants receive regular reminders to attend the webinar,” says Lilach. “After all, it's easy to say ‘yes, I'll attend this webinar,’ but it's a lot more effort to actually attend the webinar at that specific date and time.”\n\n[The best webinar platforms](https://livestorm.co/blog/best-webinar-platforms) will even automate this email cadence for you. For instance, Livestorm has pre-prepared emails ready to send to users on the day of the webinar, an hour before, and when the session starts, to **make sure you have the best attendance rate possible**.\n\n## What should you do **during your webinar?**\n\nDuring the webinar, it’s important to keep the ball rolling and build on all your engagement efforts so far. Encourage the audience to use engagement features in your chosen webinar platform, like polls and surveys during the webinar. \n\nSo [choose your webinar background tool](https://livestorm.co/blog/how-to-choose-the-right-virtual-background-tool), check your hair, and start streaming.\n\n### **12. Make the event interactive**\n\nGood webinars are full of interesting information. Great webinars leave a lasting impression, and **make the attendees want to share what they’ve learned**. \n\nTo take it a step further and really connect, find ways to interact with your audience. “We’ve all sat through those webinars where the speaker seemed to drone on endlessly, leaving little room for audience feedback,” says [Artiiseo](https://www.artiiseo.com/) founder Leighton Burley.\n\n“This is exactly the opposite of the atmosphere you want to create. We’ve found that **the best webinars are highly interactive, to the point where the audience actually feels like they are in the same room together**.” \n \nSo how can you achieve this feeling? “Create an interactive learning experience by asking for feedback, sharing personal experiences, asking questions, taking polls, and even adding in some humor where needed. This will go a long way to creating a better group ‘vibe’, engaging the audience, and improving learning outcomes.”\n\nThis is important whatever the purpose of your webinar. Clearly, if it’s an external presentation with potential customers or to generate leads, you need to make a great first impression. \n\nBut Artiiseo uses webinars mainly to train its own agency staff. And since they want people to really pay attention, they **make sure that these sessions are fun and engaging**. \n\nAt the very least, a bit of audience interaction helps to break up your presentation. “It lets the presenter change pace by getting some questions and feedback from the attendees,” says Zamir Javer, CEO of [Jumpfactor](https://www.jumpfactor.net).\n\nVideo engagement features like live chat, Q&A, media sharing, whiteboards, virtual backgrounds, and emoji reactions, can create an unforgettable webinar experience. You'll find these features available in all Livestorm plans.",{"id":16757,"__typename":833,"image":16758},"JAb6T0lPTHGQ1uzUP09RqQ",{"id":16759,"alt":12974,"height":16760,"url":16761,"width":9504},"47154985",1312,"https://livestorm.imgix.net/1127/1683108921-emoji-reactions.png",{"id":16763,"__typename":811,"text":16764},"PkkJrK1bQ5ehL8x11ddWig","### **13. Be mindful of body language**\n\nBody language is a powerful form of outward expression that can directly affect how you communicate with your audience. There’s nothing less engaging than a speaker slouched in their chair, seemingly just trying to get through the webinar. \n\nAlign your body language with what you're communicating verbally. Make sure it matches your tone, topic, and energy.\n\n### **14. Use humor during webinar moderation**\n\nUse an appropriate [ice breaker](https://livestorm.co/ice-breaker) to start things off on a positive note or weave humor into your webinar to leave a lasting impression on your audience. It’s a great way of humanizing your brand and putting attendees at ease.\n\n### **15. Share media and whiteboards during your webinar**",{"id":16766,"__typename":833,"image":16767},"afZRiY56S_2V7l1qft9M7Q",{"id":3400,"alt":16768,"height":3402,"url":3403,"width":899},"share media during webinar events",{"id":16770,"__typename":811,"text":16771},"bT5_IaBiQJa0dsbfjsZO0Q","Prepare videos, presentations, and visual media in advance. Then, share them during the event to provide added context. Our platform makes it easy to share whiteboards and other media during your webinar to interact with attendees and share more in-depth information.\n\n### **16. Launch polls and surveys during your presentation**",{"id":16773,"__typename":833,"image":16774},"fHkBHyliQR2Y5U8b4UAuww",{"id":7623,"alt":16775,"height":3402,"url":7625,"width":899},"polls can make webinars engaging",{"id":16777,"__typename":811,"text":16778},"V3pWwclhTQKwTFbppY9s2w","Use polls to engage viewers during your presentation. For example, ask which topic they'd like speakers to touch on next.\n\nAt the end, use surveys to ask attendees how the event went. Gather useful feedback and insights to learn how to better engage participants for future events.\n\nIf you’re using Livestorm, you can easily create [webinar polls and surveys](https://livestorm.co/blog/host-webinar-polls-surveys) to get to know your attendees better, forge meaningful relationships, and create more useful content.\n\nThen, ask attendees how the event went at the end of your webinar with surveys. Gather useful feedback and insights to learn how to better engage participants for future events.\n\n### **17. Include a call-to-action**",{"id":16780,"__typename":833,"image":16781},"emMcARpOTPeAmXdpzAR_2g",{"id":10055,"alt":10056,"height":3402,"url":10057,"width":899},{"id":16783,"__typename":811,"text":16784},"JN0qj1KTS_aEV6aPVufVGw","Marketers know the importance of a good call-to-action. The moment your webinar ends, viewers need to know the next step you expect them to take. \n\nIf you’ve created a series, this could be to sign up for the next session. It could also be to download a particular ebook or visit the company website. \n\nWhatever the case, **it’s all about timing**. \n\n“Including the link to set up their free account in the follow-up email is a great way to get results,” says Kristen McCabe of [G2](https://learn.g2crowd.com/how-to-create-and-host-a-webinar). “People are excited about the information they've been given, and **making the next steps quick and easy increases long-term engagement**.”\n\nSo whether it’s a free trial, your next webinar event, or just a blog post you’d like them to read, make sure it’s in the follow-up email.\n\nIf you’re using an end-to-end video engagement platform like Livestorm, you can launch CTAs at crucial moments during your webinar. You can direct attendees to a point of purchase, your calendar to book a demo, or a discounted offer. \n\n## What should you do **after your webinar**? \nEngagement doesn’t stop after the event. Next, you want to connect with attendees directly, have them share what they enjoyed, and lead them toward completing a conversion. This means sending follow-up emails and sharing the recording with everyone who registered.\n\n### **18. Send follow up emails to webinar registrants**",{"id":16786,"__typename":833,"image":16787},"KkImrdGMTkq8wIuqDmqE-Q",{"id":8251,"alt":8252,"height":3402,"url":8253,"width":899},{"id":16789,"__typename":811,"text":16790},"LqebfcjUQtad0cINb-Vz8w","After the event, it's time to keep your brand and webinar top of mind by sending follow-up emails with things like key takeaways, promotional offers, poll results gathered during the webinar, and [webinar replays](https://livestorm.co/blog/6-tips-reuse-repurpose-webinar-replays). With Livestorm, you can **customize and automate emails to reach your audience at key moments pre- or post-webinar for heightened engagement and conversion**. \n\n### **19. Send the recording when the webinar ends**\n\nSend the replay to registrants who couldn’t make the event to spark interest. Then, use the recording to keep your pipeline growing by creating on-demand videos of your webinar.\n\nTurn your top-performing events into [evergreen webinars](https://livestorm.co/webinar-glossary/evergreen-webinar). Then, use them to generate leads long after the event.",{"id":16792,"__typename":833,"image":16793},"V1Sw3xx1Tou24D9RvDjYsg",{"id":7107,"alt":9942,"height":3402,"url":7109,"width":899},{"id":16795,"__typename":811,"text":16796},"ETIFs1b6QmmfoKuq_bWeXw","Livestorm makes webinar replays simple. Record your event with our platform, and save it as an on-demand event or an automated webinar.\n\n### **20. Track your webinar analytics**\n\nWhen your webinar is over, measure how well it performed. Head to your analytics dashboard to check who attended, how many people watched the replay, and the results of your polls.\n\nUse this data to improve your next webinar. If you notice attendance began to drop at one point in the webinar, you can make sure not to cover that topic in your next presentation.",{"id":16798,"__typename":833,"image":16799},"fVQn3brAT62cmHkN65bPWA",{"id":16800,"alt":16801,"height":3402,"url":16802,"width":899},"46990112","webinar analytics tracking page","https://livestorm.imgix.net/1127/1655458598-participation-report-analytics-blog-2022.png",{"id":16804,"__typename":811,"text":16805},"HDkHtDAMQ6SmHL1nnooGvA","**Pro tip: Use Livestorm to [manage webinars with Salesforce](https://livestorm.co/blog/how-to-manage-webinars-with-salesforce) or HubSpot for powerfully accurate contact, lead, and sales data all in one place.**\n\n### **21. Don't just create webinars as one-off events**\n\nFinally, use the data you've collected to develop a more successful webinar strategy.\n\nAnton Shulke, Head of Video Content at [Semrush](https://www.semrush.com/webinars), produces a lot of webinars, planning the companies schedule months in advance.\n\nAnton likes to plan webinars in batches, with each session complementing the next. “You build a series of webinars, both thematically and technically. So **when you promote one episode you can promote all of them**. Plus, the audience can go back and check out previous episodes if they’re interested.”\n\nAnton also recommends you experiment with webinar formats. It doesn’t always have to be one speaker for 45 minutes, or two people discussing the same topic.\n\nSemrush prioritizes webinars that include one host (an expert on the subject) and one speaker who gives a short, 15-minute presentation. Then they bring on two more guest experts and hold a panel discussion, to go deeper into what the presenter brought up. \n\nThis is a great way to **present different voices and points of view to the same audience**. Plus, when all of those parties promote the webinar, the reach can be truly impressive. \n\nAnd [Ecommerce Tech](https://ecommercetech.io/pages/events/?utm_campaign=livestorm) has a similar approach. “We run monthly virtual summits, which are **a series of 8-14 webinar-like sessions**,” says Chief Ecommerce Technologist Derric Haynie. “After running many webinars, I found they weren't delivering enough value, both to the audience, and to my company and partner.” \n\n“In my opinion, larger virtual summits take about the same amount of time as 4 webinars to put together, and yield 20x results. We’re able to **pull multiple partners audiences, hold the audience attention for a longer period**, exposing them to a lot of valuable content and tools, and then key partners are allowed to follow up with the audience after.”\n\n## Livestorm to host engaging webinars and drive sales\n\nWebinars are an effective way of reaching your audience, generating reusable content, and building up your pipeline with qualified leads. Use a video engagement platform like Livestorm to plan your event from start to finish, automate outreach, personalize registration, and foster an interactive experience for maximum results.\n",{"__typename":6220,"id":16807},"YBOmPuHPRay958hEsa_adA",{"id":16809,"__typename":811,"text":16810},"BttQ072tRHyaZkVvJBjbmQ","\n## **Frequently asked questions** about webinar best practices\n\n### How do you structure a good webinar?\n\nA good webinar structure contains the following elements:\n\n* A warm and convincing introduction \n* The main topics or points that will be addressed\n* Guest speaker(s)\n* Questions and answers \n* A compelling close \n* A call to action\n\n### How do I get my webinars to engage more?\n\nTo boost webinar engagement, try the following tips: \n\n* Define your target audience\n* Create a topic that captures your audience\n* Invite guest speakers who add value \n* Use the best webinar end-to-end platform for marketing and registration \n* Get the audience using fun engagement features\n* Be mindful of body language \n* Use humor \n* Launch polls and surveys \n* Share media\n* Include call-to-action buttons\n* Send follow-up emails\n* Send the recording of the event \n\n### How long should a webinar last?\n\nA webinar’s length depends on the topic, the number of guest speakers, and the overall goal – but it should be anywhere from 30 to 60 minutes to ensure attendee engagement and sustained interest.\n\n### How do I start a webinar presentation?\n\nYou should start a webinar presentation by introducing yourself and any guest speakers. Then, introduce the topic or main points that will be addressed during the webinar to maximize engagement and spark interest.\n\n### What makes a good webinar presentation?\n\nA good webinar presentation educates, convinces, and engages the audience by giving them detailed product information, expert insights, or answers to questions. For an excellent webinar presentation, use a video engagement platform like Livestorm to make it easy to market and host your event, while tracking event success all from one place.",{"id":16812,"alt":16813,"height":897,"url":16814,"width":899},"YPQ_4cqNRjSp8PkaOcR-xw","webinar presenter","https://livestorm.imgix.net/1127/1702420742-webinar-best-practices.jpg","2024-10-23",[16817,16862,16879,16904],{"id":16818,"_firstPublishedAt":16819,"blogPostCategory":16820,"content":16822,"coverImage":16850,"coverWithImgix":16853,"slug":16859,"subtitle":16860,"title":16861},"606513","2019-01-03T18:16:51+01:00",[16821],{"id":766,"name":674,"slug":675},[16823,16826,16827,16830,16831,16834,16835,16838,16839,16842,16843,16846,16847],{"__typename":811,"id":16824,"text":16825},"606512","Smart businesses are quickly realizing the power of a good [webinar](https://livestorm.co/resources/guides/what-is-a-webinar). Marketing, sales, and customer support teams are hurrying to produce more webinar content.\n\nBut what should your next webinar be about?\n\nBy the end of this post, you'll know:\n\n\n\n* How to come up with your own unique webinar topic ideas\n* What webinar topics are trending for marketers in 2023\n* How to validate if your webinar topic is worth pursuing\n\nSo, let's get started!\n\n\n## How to choose a webinar topic\n\nChoosing the right webinar topic is essential to the success of your entire event. After all, it's the topic that will determine the success rate of your [webinar attendance](https://livestorm.co/blog/best-email-sequence-for-webinars), how engaged the audience is, and if they'll take action at the end of your presentation. Our tips below will help you follow [webinar best practices](https://livestorm.co/resources/guides/webinar-best-practices) and craft [engaging webinar](https://livestorm.co/blog/10-experimental-ideas-for-your-next-webinar) topics.\n\n\n### 1. See what's working well on your blog\n\n\nYour own content can be the perfect source of ideas. And that starts with your blog.\n\nIf people are visiting a particular post, it's because it's a topic they're interested in. So it's likely that a webinar on the same topic will attract viewers.\n\nPlus, it should be fairly easy to create since you've already done the research. We're big fans of reusing and repurposing your best content. Why create everything from scratch when you've got good material ready to be turned into a webinar?\n\nJust make sure to refresh it if it's an old topic. And rely on good visuals, so you'll need to include some nice images.\n\nPro tip: with Livestorm, you can share downloadable content inside the event platform. So for example, if you identify content from your blog that’s fit to repurpose, you'll be able to share it during the event as a PDF.",{"__typename":2418},{"__typename":811,"id":16828,"text":16829},"607179","### 2. Tackle Frequently Asked Questions \n\nAnother source of inspiration you should already have for webinar ideas are the pain points you see on a regular basis. Do your prospects and customers always ask the same questions or have similar problems?\n\nThis means there's information lacking out there! \n\n\nThese could be specific to your product, but they could also be relevant to the wider industry. In fact, you probably build your company to tackle one or several key issues. If people are still looking for solutions to these problems, you've got ideal material for your next webinar.\n\nCommon questions might include: \n\n\n* How can I use [product X] as part of my wider marketing strategy?\n* What are some hidden tips and tricks to get more from [your service]?\n* I want to use [this product], but one big problem keeps getting in the way. How can I solve this?\n\nBe sure to check with your sales and customer support teams. They talk to customers every day and will know the common problems that keep plaguing users.\n\nPro tip: use Livestorm polls and surveys to reach out to customers to see what topics they want to know about. You can also check engagement metrics from past events to see which sections got the most questions, which could indicate a topic people want to know more about.",{"__typename":833},{"__typename":811,"id":16832,"text":16833},"607184","### 3. Check what's trending \n\nEvery industry has a few topics that keep coming up and that customers really don't understand.\n\nWhich is perfect! These give you a chance to prove your company's expertise. Webinars can be especially valuable for this because they let viewers ask questions, and you can present the smart people behind your innovations.\n\nAnd these webinar ideas don't have to be highly technical or revolutionary. They could be new marketing strategies or sales techniques, or predictions for the retail industry this year.\n\nThis is also a great opportunity to bring in an expert or host a panel discussion. Someone with an impressive resume who can speak authoritatively on the subject.\n\nJust make sure that the webinar topics are relevant to your audience, and that you actually have something interesting to say. Jumping on a trending topic will backfire if you're out of your depth.",{"__typename":2560},{"__typename":811,"id":16836,"text":16837},"606995","### 4. Look at respected companies in your niche\n\nAs you build your company, you almost certainly take inspiration from major players in your industry. These could be competitors but may also be successful companies who've already achieved what you're hoping to.\n\nFor example, SaaS companies often look to leaders like Intercom, Stripe, or Zapier. Marketers pay close attention to HubSpot, Buffer, and Kissmetrics.\n\nDo they keep writing about a particular topic at present? This suggests that it's important to their customers and that there's a market for more of the same.\n\nLook at the topics they cover regularly, and see if you have something interesting or important to add to the discussion.\n\nAgain, make sure the topics you choose suit your own audience and don't just jump on something because Salesforce did. One of your goals should be to prove your expertise on a topic, and you can't do this if you don't have any.\n\n\n### 5. Talk to customers \nWe already mentioned FAQs, but this is a little different. Identify a few of your best customers - the ones you wish every buyer was like - and find out what's challenging them at the moment.\n\nIf one customer has a particular issue, it's likely that others do. And since these are your _best_ customers, you may be able to attract more like them to your business.\n\nEven better, see if they're willing to speak. It's a fantastic opportunity to show prospects how good your relationship is with customers, and for existing customers to feel like they're part of a community.\n\nBut you don't need to go this far. Rather, you want to know what motivates customers at the moment, and what their challenges are. You're here to solve problems, and the best way to understand those problems is to discuss them with customers.\n\nIt's not always easy to know what your likely buyers really care about. So why not ask them?\n\nPro tip: with Livestorm's engagement features, you can host Q&A in real-time and break barriers between the webinar host and the audience.",{"__typename":833},{"__typename":811,"id":16840,"text":16841},"607181","### 6. Bounce off an industry influencer\n\nIs there someone in the industry that everyone's talking about? Even better, have they made a statement or comment that has people talking?\n\nIf Neil Patel announces that \"SEO is dead\" (again), take the opposite position and show viewers why you think he's wrong. Neil doesn't even need to appear in the webinar - although it's always worth asking.\n\nThere's no harm in a little healthy debate. And their name and popularity will help promote the webinar and let new viewers find you.\n\nIf you're set on having an influencer speak live on the webinar, you could let them present their big new idea to your audience. This gives them new exposure and shows your community that you have clout.\n\nAnother approach is to team up with a company in your industry. A brand that appeals to a similar audience, but of course isn't a direct competitor.\n\nThis also helps to get your name in front of a new audience. When they share the webinar with their customers, this is a whole new crowd that may not previously have known about you.\n\nAnd finding a good webinar topic can be quite natural. What interests both of your audiences? Where do your products or services overlap?\n\nUsually, finding the webinar partner is the tricky part. The topic pretty much creates itself.\n\nFind more [webinar best practices](https://livestorm.co/resources/guides/webinar-best-practices) in this guide.",{"__typename":833},{"__typename":811,"id":16844,"text":16845},"122906087","## 8 trending webinar topics for marketers \n\nA[ boring webinar](https://livestorm.co/blog/boring-webinar-mistakes-and-how-to-fix-them) is a surefire way to lose your audience's attention. To help you out, we've put together a list of trending and inspirational topics that will engage your attendees:\n\n\n\n1. Driving growth with customer journey mapping\n2. The rise of the Metaverse and digital transformation\n3. Learning the critical steps in ABM\n4. The power of NFTs and marketing\n5. Lead generation with LinkedIn\n6. Rethinking your email marketing\n7. Blockchain: the next era of marketing\n8. Marketing leadership and management\n\n\n### 1. Driving growth with customer journey mapping\n\nA customer journey map (CJM) is a visualization of the steps your customers take to engage with your product, website, or brand. These valuable insights can help you optimize your marketing efforts and drive growth.\n\nMarketers will get value from this topic because they can leverage CJM to: \n\n\n\n* Identify customer needs and pain points\n* Develop more effective marketing strategies\n* And improve the customer experience with more personalized content\n\n**What can you cover?**\n\n\n\n* An overview of customer journey mapping, its benefits, and key steps\n* Case studies of businesses using customer journey mapping to drive growth\n* Templates and tools to map the customer journey\n\nPro tip: use Livestorm’s Miro interactive whiteboard integration to work on a customer journey map live during the event.",{"__typename":833},{"__typename":811,"id":16848,"text":16849},"122906090","### 2. The rise of the Metaverse and digital transformation\n\nThe Metaverse is a shared, virtual space where people can interact with each other and virtual objects in a realistic way. It's still in its early stages, but many believe it has the potential to revolutionize the way we live, work, and play.\n\nThis webinar would interest marketers because the Metaverse presents a new way to reach and engage with customers through 3D avatars and virtual experiences. It also has the potential to change the way we think about marketing campaigns, product launches, and even events.\n\n**What can you cover?**\n\n* An overview of the Metaverse, its potential applications, and how businesses can use it\n* Case studies of businesses using Metaverse for marketing and branding\n* Choosing platforms to create Metaverse experiences\n* Budgeting for Metaverse marketing campaigns\n\n\n### 3. Learning the critical steps in Account-Based Marketing (ABM)\n\nABM (Account-Based Marketing) is a strategy that's become more popular, especially in B2B companies. ABM lays emphasis on approaching the entire company as a target account and taking a structured strategy to access decision makers within that company rather than reaching out to an individual. It is also about cross-selling after identifying the potential in an account and nurturing it.\n\nThis webinar would benefit marketers because it can help them generate more qualified leads, create more personalized content, and improve their sales and marketing alignment.\n\n**What can you cover?**\n\n\n\n* How to identify potential target accounts\n* How to research target accounts\n* Creating targeted content for ABM campaigns\n* The best channels for reaching target accounts\n* Measuring success with ABM\n\n\n### 4. The power of NFTs and Marketing\n\nMany brands and businesses are still trying to wrap their heads around NFTs (non-fungible tokens). Since they're a new technology, there's still a lot of uncertainty about how they can be used. But there are some interesting potential applications for NFTs in marketing and branding. For example, NFTs could be used to create virtual experiences, such as product demos or tours of a brand's headquarters.\n\nThis webinar would be beneficial for marketers because it can help them understand how NFTs work and how they can be used to create more engaging and interactive experiences for customers.\n\n**What can you cover?**\n\n\n\n* An overview of NFTs and how they work\n* How brands are using NFTs for marketing\n* The benefits of using NFTs for marketing\n* How to create and launch an NFT marketing campaign\n\n\n### 5. Lead generation with LinkedIn\n\nGenerating quality leads is essential for any business, and LinkedIn is a great platform for doing that. But it can be tricky to stand out on LinkedIn and get noticed by potential leads since it's a crowded space.\n\nMarketers can benefit by learning how to connect with the ideal customer on LinkedIn, craft an engaging profile, and create valuable content that will generate leads.\n\n**What can you cover?**\n\n\n\n* Optimization tips for lead generation campaigns\n* Creating content that attracts leads\n* Engaging with potential leads\n* Converting leads into customers\n\n\n### 6. Rethinking your email marketing\n\n\u003Ca href=\"https://mailtrap.io/blog/email-marketing-strategy/\" rel=\"noopener\" target=\"_blank\">Email marketing\u003C/a> is one of the most effective ways to reach customers and prospects. From building relationships to making sales, email can be used at all stages of the sales funnel. But getting stuck in a rut with your email campaigns can be easy. It's important to rethink your email marketing strategy.\n\nMarketers can benefit from this because it can help them understand the latest email marketing trends and how to use email to achieve their business goals.\n\n**What can you cover?**\n\n\n\n* Segmentation and personalization\n* The power of storytelling in email marketing\n* Using emojis and other visuals in email\n* Interactive content in email\n* The future of email marketing\n\n\n### 7. Blockchain: the next era of marketing\n\nBlockchain is a distributed database that allows for secure, transparent, and tamper-proof transactions. While it's most commonly associated with cryptocurrency, blockchain has the potential to revolutionize many industries, including marketing. Some use cases for blockchain in marketing include loyalty programs, influencer marketing, and targeted advertising.\n\nMarketers can discover how blockchain works and leverage it to improve the efficiency of marketing operations.\n\n**What can you cover?**\n\n\n\n* What is blockchain, and how does it work?\n* How can blockchain be used for marketing?\n* The benefits of using blockchain for marketing\n* How to get started with blockchain marketing\n\n\n### 8. Marketing leadership and management\n\nLeading a marketing team can be challenging. From setting goals and strategies to inspiring and motivating your team, there’s a lot to keep on top of. The best marketing leaders are always looking for ways to improve their management style and motivate them to achieve more.\n\nThis webinar would benefit marketers because it can help them develop their leadership skills and learn how to manage a team more effectively.\n\nWhat can you cover?\n\n\n\n* Setting goals and objectives for your marketing team\n* Developing strategies for your marketing team\n* Building an effective marketing team\n* Leading and motivating your marketing team through change\n* Dealing with difficult situations as a marketing leader\n\n\n## Get creative with your next webinar topic\n\nChoosing fun and interesting webinar topics is essential to ensure that your audience will stay engaged. Use our list of ideas like customer journey mapping, account-based marketing, or blockchain in marketing, as a starting point, but don’t be afraid to get creative and interactive with your webinars.\n\nThen choose a video engagement software like Livestorm to host live webinars that are interactive and engaging with features like live polls, Q&A, and chat. With the right planning and execution, you can deliver an impactful and informative webinar that will leave your audience wanting more.\n\n\n## Frequently asked questions about webinar topics\n\n\n### What webinar topics should I suggest? \n\nYou should suggest trending webinar topics like:\n\n\n\n* Driving growth with customer journey mapping\n* Rise of the Metaverse and digital transformation\n* Learning the critical steps in ABM\n* Learning the critical steps in ABM\n* Generating leads through LinkedIn\n* Rethinking your email marketing\n* Blockchain: the next era of marketing\n* Marketing leadership and management\n\n\n### How do I find a webinar topic? \n\nYou can find a webinar topic by:\n\n\n\n* Determining your goals for the webinar.\n* Researching your audience to understand their needs and interests.\n* Considering what topics would be most relevant and engaging for your audience.\n* Brainstorming potential titles for your webinar that will capture attention and interest.\n\n\n### How can I make my webinar interesting? \n\nYou can make your webinar engaging with a video platform like Livestorm. Livestorm provides features like Q&A, polls, and chat that make it easy to interact with your audience and boost engagement. You can also use Livestorm's built-in recording feature to create on-demand webinars from your live sessions so you can repurpose them and improve ROI\n\n\n### What are the different kinds of webinars?\n\n There are three kinds of webinars\n\n\n\n* [Live webinars](https://livestorm.co/webinar-software) are hosted in real-time and allow audience interaction through features like Q&A, polls, and chat.\n* [On-demand webinars](https://livestorm.co/webinar-software/on-demand-webinars) are recorded live sessions that can be watched at any time.\n* [Automated webinars](https://livestorm.co/webinar-software/automated-webinars)\u003Cspan style=\"text-decoration:underline;\"> \u003C/span>are pre-recorded and played at specific times, or on a set schedule.",{"id":16851,"alt":36,"height":2779,"url":16852,"width":2781},"489815","https://livestorm.imgix.net/1127/1546513473-sticker-mule-197268-unsplash.jpg",{"id":16854,"alt":16855,"height":16856,"url":16857,"width":16858},"13328595","Glasses",2934,"https://livestorm.imgix.net/1127/1618493799-7-ways-to-find-new-webinar-topics.jpg",4324,"7-ways-find-new-webinar-topics","Finding new webinar topics can be tough. In this article, we cover a few tips to come up with engaging webinar topics–plus 8 webinar ideas your audience will love.","8 Trending Webinar Topics For Marketers in 2023",{"id":16863,"_firstPublishedAt":16864,"blogPostCategory":16865,"content":16867,"coverImage":16871,"coverWithImgix":16874,"slug":16876,"subtitle":16877,"title":16878},"2994051","2020-02-18T15:53:27+01:00",[16866],{"id":766,"name":674,"slug":675},[16868],{"__typename":811,"id":16869,"text":16870},"2994050","You’re sitting in a dim auditorium. There is a presenter in front of you, and they are going through slides that show blocks of text. They are talking really fast, and using a lot of technical language.\n\nAs they speed through their deck, you can feel your mind wandering. Next thing you know, the presentation is over and you have your entire grocery list planned out in your head.\n\nThe worst part? The presenter probably feels pretty good about their delivery. After all, a polite audience would be pretty hesitant to get up and leave the room if they get bored. But in a webinar, that’s exactly what happens when an audience loses interest. \n\nWe’ve gathered some common [webinar mistakes](https://livestorm.co/webinar-glossary/webinar-mistakes), and how you can fix them to make engaging webinars. Look at our [webinar best practices guide](https://livestorm.co/resources/guides/webinar-best-practices) for more tips!\n\n\n\n## 1. You didn’t include any visuals\n\nYou worked really hard on your slides. Everything you could think of including, you did. But this isn’t necessarily a good thing. Heavy slides can distract your audience, and overload them with information. Instead of writing walls of text, next time try replacing some of the text with visuals. \n\n\n### Visuals speed up understanding \n\nAs naturally engaging components, visuals can beef up your presentation and improve overall comprehension. The brain can actually process images 60,000 times faster than text, making visuals a super efficient way to communicate information. You can add photos, graphs, charts, or even upload video clips to your webinars. \n\n\n### Visuals make it easier to recall information \n\nNot to mention, visuals can make what you say easier to recall later on. This is best represented by a memorization technique called “method of loci.” Method of loci says that humans are really good at remembering information based on spatial relationships. For example, if you have to remember a pin code like 457, imagining each numeral placed around your bedroom will make it easier to recall later on than if you tried to memorize the figure as a block. You would visualize the 4 on your bedside table, the 5 on your bookshelf and the 7 on the floor near your door. \n\nYou can use this theory during the visual component of your webinar by presenting your key points along something like a metro map running across a city. You’re giving your audience additional cues to help them remember what you share with them. \n\n\n### Visuals impact decision making\n\nFinally, visuals can prompt purchasing decisions. Researchers found that the part of the brain that is responsible for seeing also has some command over decision making. One study by Iowa State University found that children were 90% more likely to select salad after seeing a digital display of a rotating image of salad. This occurred even when they were presented with alternative options like hamburgers and pizza! \n\nIn fact, according to a study by 3M, people who use visual aids are 43% more persuasive than those who don’t. So, if you add visuals to your webinar you could end up closing more deals later on down the line. \n\n\n\n## 2. You have poor audio quality \n\nYou talk too fast, or too slowly. You don't enunciate your words. And- worst of all, you’re using a cut-rate microphone! Bad audio in a webinar will make people tune out pretty fast. Your audio matters a lot, especially when you're presenting in a webinar format. Even though visuals are important, most viewers can deal with a crappy display if the audio is up to par. And 30% of people self identify as auditory learners, meaning that they learn best through the process of hearing and speaking. So if you want people to remember what you say, follow these tips.\n\n\n### Audio can build authority\n\nThe way your voice sounds can impact the way you are perceived. This implicit bias can oftentimes be [unfairly gendered](https://www.fastcompany.com/3063218/how-unconscious-bias-is-affecting-our-ability-to-listen). Research finds that higher pitched voices are considered to be less reliable than those that are lower pitched. It’s why some female politicians and business leaders have been suspected of voice coaching and [lowering their voices](https://www.businessinsider.fr/us/theranos-founder-elizabeth-holmes-deep-voice-2019-3). In the tech world, these [biases](https://www.architecturaldigest.com/story/the-gender-bias-behind-voice-assistants) are replayed on a digital playing field. It’s even prompted the creation of a gender neutral AI voice. Because this is the internet, opinions on the subject are pretty divided. However, it is interesting to explore the implications of voice pitch and AI. \n\nFor your webinar, we’re definitely not suggesting that you change the natural sound of your voice. This could backfire by making you seem less reliable. Instead, to build authority while speaking, try slowing down. Choose your words deliberately. And apply emotion intentionally, to connect with your audience. A tip we like to follow at Livestorm is listening to our audio recordings after we present. For the introverts among us this isn’t always the most pleasant exercise, but it is helpful for recognizing areas where you could improve your pace or intonations. \n\n\n### Bad tech can be distracting\n\nWe’ve experienced our fair share of spotty audio feeds, tinny sounds, and screechy feedback. There are a lot of low quality podcast and [webinar platforms](https://livestorm.co/blog/guide-to-choosing-webinar-software) out there on the market. **As far as engaging an audience goes, there isn’t much that could be worse than bad audio quality.** Make sure you’re selecting a [high performing software](https://livestorm.co/webinar-software-comparison/livestorm-vs-zoom) for your webinar needs. \n\nAside from your software, it’s also a good idea to invest in a [nice microphone](https://livestorm.co/blog/webinar-hardware-blue-yeti-microphone). You will want to make sure you are in a soundproof room with minimal background noise. We like recommending the Blue Yeti (it’s our favorite) because it is USB connected and can be placed out of view of your video feed. If you decide to use Lavalier microphones (those little mics that can clip directly to a shirt) you’ll want to hook up your laptop to an external mixing system. Something like the [Focusrite Scarlett](https://www.amazon.com/dp/B01E6T50LY/ref=wl_it_dp_o_pd_nS_ttl?_encoding=UTF8&colid=149R6XW4OZZMR&coliid=I3STPFJSI3Y2B4&psc=1) will do a good job of bridging analog microphones with USB ports.\n\n\n\n## 3. You list information\n\nThere is a lot of content available on the internet, so [hosting a webinar](https://livestorm.co/blog/how-to-create-and-host-a-webinar) that holds attention is already pretty tough. After all, you have a lot of competition for your audience's attention. If you tend to list information and read bullet points while you present, now is a great time to practice and [restructure your presentation style](https://livestorm.co/blog/10-tools-to-improve-your-webinar-presentations)! \n\n\n### Stories are engaging\nIf you’ve ever lost an entire afternoon to a Netflix series or a good book, you probably recognize that stories are[ immersive experiences](http://www.communicationcache.com/uploads/1/0/8/8/10887248/the_role_of_transportation_in_the_persuasiveness_of_public_narratives.pdf). Stories, like visuals, engage our emotions and can even impact our decision making process. Researcher Carmine Gallo studied 150 hours of TED talks, and found that those that were the most viral broke down to be 35% facts, and 65% personal anecdotes. Audiences respond positively to stories, especially when they are inspirational. \n\nWhen you present your webinar, try to incorporate facts into a story frame. Maybe you overcame a great challenge early on in the company or solved a problem in a creative way. Hooking your audience with these details will make them want to keep listening.\n\n\n### Presentation style makes a difference\n\nMaking an engaging webinar will be easy if you practice how you deliver your information. Avoiding memorizing what you want to say. Rather, remember some key topics and outline of your information, and fill in the rest verbatim. Getting caught up on what you had planned to say can cause you to flub your lines. \n\nA good technique for making sure you’re giving an animated presentation would be to consider first what you look like. Much like our previous tip to listen to your audio feed, we know that this can be a little cringe-inducing. But if you actually watch the recordings of your webinar, you might notice some weird mistakes you make over and over again. Your nonverbal communication (like your facial expressions or posture) and your presentation style can be adjusted to make you a more reliable presenter. Find out more about [what is a webinar](https://livestorm.co/resources/guides/what-is-a-webinar) here.",{"id":16872,"alt":36,"height":3224,"url":16873,"width":899},"1342939","https://livestorm.imgix.net/1127/1582037356-boring-webinar-mistakes.png",{"id":6196,"alt":16875,"height":6198,"url":6199,"width":6200},"bored employee in the office","boring-webinar-mistakes-and-how-to-fix-them","Build engagement during your webinars with these fixes. ","Boring Webinar Mistakes and how to Fix Them ",{"id":16880,"_firstPublishedAt":16881,"blogPostCategory":16882,"content":16884,"coverImage":16892,"coverWithImgix":16896,"slug":16901,"subtitle":16902,"title":16903},"142329","2018-03-26T11:59:34+02:00",[16883],{"id":766,"name":674,"slug":675},[16885,16888,16889],{"__typename":811,"id":16886,"text":16887},"142326","Just like any IRL conference, webinars are only as great as your ability to interact with your audience. Good speakers know how to capture their audience's attention, maintain a rhythm and use their momentum to create something new.\n\nLive polls are great for getting to know your attendees and engage with them. If you are not using them, you should. In this post, I will share a few reasons why we believe live polls are important to any [webinar software](https://livestorm.co/blog/best-webinar-platforms) and some real-life examples you can re-use.\n\n## Why You Should Use Live Polls During Your Webinars?\n\nHere are four reasons why you should integrate [polls](https://livestorm.co/webinar-glossary/webinar-polls) into your next webinar:\n\n### 1. Learn something about your attendees\n\nOften, there's a tradeoff between asking your attendees a lot of things during registration and keeping a good conversion rate.\n\nMy opinion is that you should ask the bare-minimum, the essentials, during the registration process. Then, during the webinars, use the live polls to capture any extra information.\n\nThis is particularly useful for sales-oriented webinars. Your registration form is your minimal qualification form. Live polls will give you those extra points you need to distinguish warmer leads from the rest.\n\nFor customer training or content marketing webinars, live polls are great to actually meet your customers or your readers and fill-in their profile (firmographic or demographic information, usage, needs, requests, etc.). \n\n**Here are 3 simple examples:**\n\n> Are you looking to buy a \\\u003Csolution> in the next X days? \n> Yes | No | Not sure\n\nThis one is really simple, but it will help you better qualify your leads during the webinar.\n\n> How did you hear about us? \n> Online search | Referral | Advertising | Other\n\nWe use that last poll in every webinar. The reason is very simple, it helps get a better understanding of the word-of-mouth going on around Livestorm, which is very hard to measure, and the current impact of our acquisition channel.\n\n> Which option best describes your needs? \n> I need to do A | I need to do B | I need to do C | ...\n\nUnderstanding why people are looking for your blog, solution, shop, will help you disqualify bad fits and/or iterate on your value proposition.",{"__typename":833},{"__typename":811,"id":16890,"text":16891},"142328","### 2. Get feedback on your webinars with surveys\n\nYou wouldn't want to spend 1 to 3 hours every week or every month on a piece of content without knowing if this content has helped someone at some point, right? So don't forget to add that simple question at the end of each webinar:\n\n> Was this demo/webinar/training useful?\n> Yes | No | I'm still confused\n\nAsking this will help recalibrate your webinar until you find your content sweet spot, something that will motivate attendees to come back every week/month.\n\nYou can even ask very specific questions about the format:\n\n> Was the webinar too long?\n> No, it was ok | Yes, it could be 10 minutes shorter\n\nOr:\n\n> What time of day works best for you for the next webinar?\n> Morning | Afternoon | Evening\n\nAsking technical questions will help you understand the environment of your attendees and prevent any problem for the next sessions:\n\n> Did you encounter any technical problems during the webinar?\n> I could not connect | Audio issues | Video issues | Other | No, all good!\n\nFor that last one, you can let people select multiple options at once. For more on webinars and polls, read our guide on [what is a webinar](https://livestorm.co/resources/guides/what-is-a-webinar).\n\n### 3. Get ideas for your next webinar series\n\nThis is something we started doing recently for our Flash Sessions at Livestorm. Flash Sessions are 15 min webinars in which we cover one specific feature or aspect of webinars.\n\nFor the past month, we talked about our newest feature: Recurring Events. But now we need to find a new topic. Live polls have been great way to test interest for new topics.\n\nHere's an example of what we send:\n\n> What would you like to see next in our webinars?\n> Measuring ROI with webinars | How webinars can nurture leads | How to promote your webinar\n\nWe found out that people want to learn about measuring ROI with webinars and how to bring more people to their webinars. \n\n\n\n### 4. Engage your audience\n\nIn our latest customer story with GoCheck Kids, they noticed that the better the engagement was, the more likely people were to purchase. So they decided to use live polls to ask a question to their attendees at the beginning of the webinar to create initial engagement.\n\nHere's the kind of questions you can ask:\n\n> How do you do X at the moment? \n> I do A | I do B | I don't do it... \n\nIf you are an accounting software, maybe you can ask something like: \"How do you generate your payroll automatically?\". The idea is to leverage that initial question to create a discussion, initiate engagement and emphasize on the \"need\".\n\nOr it can be completely unrelated to your business:\n\n> Are you on time for your holiday shopping?\n> Wait, what? | Yes! | Working on it\n\nThe important is to create interaction.\n\n## Conclusion\n\nThe conclusion is fairly simple. Don't pass on live polls. Actually, this advice also applies to real life. No wonder that most stand up comedians or TED conference speaker always open with a \"poll\". It creates empathy and a sense of engagement.",{"id":16893,"alt":16894,"height":1936,"url":16895,"width":1938},"184582","hand raised poll","https://livestorm.imgix.net/1127/1513007646-marcos-luiz-photograph-292744.jpg",{"id":16897,"alt":16898,"height":3999,"url":16899,"width":16900},"14590284","Man working","https://livestorm.imgix.net/1127/1619625500-polls-and-surveys-you-should-be-using-for-your-webinars.jpg",5760,"host-webinar-polls-surveys","Webinars are only as great as your ability to interact with your audience. In this post, I will share a few reasons why we believe live polls are important.","Live Polls and Surveys You Should be Using for Your Webinars",{"id":16905,"_firstPublishedAt":16906,"blogPostCategory":16907,"content":16909,"coverImage":16933,"coverWithImgix":16936,"slug":16942,"subtitle":16943,"title":16944},"1447811","2019-09-03T17:55:51+02:00",[16908],{"id":766,"name":674,"slug":675},[16910,16913,16916,16919,16920,16923,16924,16927,16930],{"__typename":811,"id":16911,"text":16912},"1447810","When planning a [webinar](https://livestorm.co/resources/guides/what-is-a-webinar) you need a strong email strategy. Unless your webinar topic is compelling enough to drag in an audience off the street, you’re going to have to put in some effort beforehand to, you know, actually tell people about it. In this post, we use Livestorms's updated emailing system to show you a tried and true email sequence (trust us- we’ve used it ourselves!). \n",{"__typename":811,"id":16914,"text":16915},"1447885","## Two weeks before your webinar \n\nTwo weeks before the start of your [webinar](https://livestorm.co/blog/everything-you-need-to-know-to-create-your-first-webinar), you should send an invite to your mailing list that presents your topic. Add any logistical information including the date, time, and duration of your webinar. It's the first time your audience will be hearing about your webinar, so lay out a clear value proposition. If you are hosting a co-webinar, your email will reach a bigger audience which will let your brand make new contacts. \n\nYou can send this [webinar promotion](https://livestorm.co/webinar-promotion) email through your own emailing system, or use the built-in email invite feature in Livestorm. If you use Livestorm, simply add your mailing list to the “invite new contacts” box. They will receive an invitation email asking to register on your [landing page](https://livestorm.co/blog/webinar-landing-pages). You can send up to 2000 email invites per webinar, so you can invite all of your friends AND their pets. \n\nSometimes you may want to send follow-up emails to webinar invitations. Tools like rightinbox will automatically schedule follow-up emails and cancel them once prospects have responded. \n\n## After sign up\n\nFor those in your audience who have signed up for your webinar, you should follow a 7 step contact system.\n\n",{"__typename":811,"id":16917,"text":16918},"146640159","## Confirm registration \n\nImmediately after your audience member signs up for your webinar, send a message to confirm that they registered. Try to keep this basic, now is not the time for information overload.\n\nMention the date and time of the event, as well as the hosts and topic. You can add a widget to prompt them to share the event or add it to their calendar, but that's all you should be doing at the moment.\n",{"__typename":2560},{"__typename":811,"id":16921,"text":16922},"1447893","## One week before your webinar\n\nYour webinar is coming up, and it's time to send a reminder to your attendees! You can tease your topic and hosts, or simply just reinforce your value proposition. Include a way for them to add the event to their calendar. \n\nIn this [webinar promotion](https://livestorm.co/webinar-promotion) example, we changed up our text by adding a statistic, reinforcing the importance of our topic. \n\n## One hour before your webinar\n\nIt's almost go-time, and now is a good opportunity to send a final reminder to your attendees. Giving them a heads up is a nice thing to do, and chances are that some people on your list wouldn't have remembered to attend otherwise. Make sure you include the link to access your webinar in this email!\n\n## As your webinar is starting\n\nAutomate an email to be sent as soon as the event goes live. Any last-minute attendees will be able to jump onboard with ease for your presentation. Think of this email as a notification to let your attendees know that your webinar is going live. You should include the link to the webinar room and a sentence explaining that it is now live. \n\n## Immediately after your webinar\n\nSo you’ve hosted your webinar and it was dreamy. The attendance was high, and you felt great about your delivery. Time to pack everything up and skip off into the sunset, right?\n\nNo way. You gotta follow up! ",{"__typename":2560},{"__typename":811,"id":16925,"text":16926},"1449270","### People who attended your webinar \n\nYour attendees want to get two things from you: the recording of your presentation and your slides. Send them a follow-up email linking to these treasures. If you want to reinforce the connection you could add a gift, or make them feel special with an option to reply back. Don’t be afraid to personalize, fellow human.\n\nYou could also include a CTA in this email depending on your specific needs. For example, if you are hosting a [sales webinar](https://livestorm.co/resources/guides/virtual-selling), it would be appropriate to add in a signup button with a discount code. \n\n### Contacting the no-shows\n\nAs for your no-shows? Cut them some slack (maybe they had to, um, mow their lawn?). Seriously though, sometimes people sign up for the webinars just so that they can access the replay later. Send the no-shows a nice follow-up email with the same content that you used for the attendees. Include the link to a direct replay, so they can catch up on what they missed. \n",{"__typename":811,"id":16928,"text":16929},"1449827","## One week after your webinar \n\nOne week after your webinar is over, send an email to gather feedback, and keep your audience engaged. You can even drop in a teaser for any upcoming webinars that you may have in the works. This will be the last point of contact that you have with them until your next webinar!\n",{"__typename":811,"id":16931,"text":16932},"1449829","## Takeaways\n\nYou can use this plan, or [customize one of your own](https://livestorm.co/blog/emails-v2) based on your needs. In any case, your communication flow is the best resource you have to increase webinar attendance. ",{"id":16934,"alt":36,"height":2774,"url":16935,"width":2776},"6183630","https://livestorm.imgix.net/1127/1610636866-blogcover.png",{"id":16937,"alt":16938,"height":16939,"url":16940,"width":16941},"13340112","man writing a letter",3239,"https://livestorm.imgix.net/1127/1618494271-the-best-email-sequence-to-boost-webinar-attendance.jpg",4858,"best-email-sequence-for-webinars","We show you the best email sequence for boosting your webinar attendance rate.","The Best Email Sequence to Boost Webinar Attendance","Use our guide to webinar best practices to plan successful online events, engage your audience, and build your pipeline.",[16947,16989,16999,17003],{"id":16948,"contentData":16949},"EII48VX5SluxshqkGOSwMQ",{"@context":1143,"@type":1144,"mainEntity":16950},[16951,16955,16959,16963,16967,16971,16975,16979,16983,16986],{"@type":1147,"name":16952,"acceptedAnswer":16953},"What makes a fantastic webinar?",{"@type":1150,"text":16954},"it’s crucial to start engaging your audience before the event with strategic decision-making and marketing; during the event with a killer end-to-end engagement platform and engagement features, and after the event with media sharing and outreach strategies.",{"@type":1147,"name":16956,"acceptedAnswer":16957},"What are some webinar best practices?",{"@type":1150,"text":16958},"Define your target audience Create a topic that captures your audience\nInvite guest speakers who add value Use the best webinar end-to-end platform for marketing and registration Get the audience using fun engagement features Be mindful of body language Use humor Launch polls Share media Add call-to-action buttons Send follow-up emails Send the recording",{"@type":1147,"name":16960,"acceptedAnswer":16961},"What should you do before the webinar?",{"@type":1150,"text":16962},"To successfully engage your audience before the webinar, you’ll have to consider who they are and what matters most to them for maximum relevance and resonance. This means you want to define your target audience, create a topic that adds value to that audience, invite relevant speakers, and choose the best webinar platform for engagement.",{"@type":1147,"name":16964,"acceptedAnswer":16965},"What should you do during your webinar?",{"@type":1150,"text":16966},"During the webinar, it’s important to keep the ball rolling and build on all your engagement efforts so far. Encourage the audience to use engagement features in your chosen webinar platform, like polls and surveys during the webinar.",{"@type":1147,"name":16968,"acceptedAnswer":16969},"What should you do after your webinar?",{"@type":1150,"text":16970},"Engagement doesn’t stop after the event. Now, you want to connect with attendees directly, have them share what they enjoyed, and lead them towards converting into brand champions. This means thinking about your follow-up emails and sending the recording to everyone who registered.",{"@type":1147,"name":16972,"acceptedAnswer":16973},"How do you structure a good webinar?",{"@type":1150,"text":16974},"A good webinar structure contains the following elements: A warm and convincing introduction The main topics or points that will be addressed Guest speaker(s) Questions and answers A compelling close A call to action",{"@type":1147,"name":16976,"acceptedAnswer":16977},"How do I get my webinars to engage more?",{"@type":1150,"text":16978},"To boost webinar engagement, try the following tips: Define your target audience Create a topic that captures your audience Invite guest speakers who add value Use the best webinar end-to-end platform for marketing and registration Get the audience using fun engagement features Be mindful of body language Use humor Launch polls and surveys Share media Include call-to-action buttons Send follow-up emails Send the recording of the event",{"@type":1147,"name":16980,"acceptedAnswer":16981},"How long should a webinar last?",{"@type":1150,"text":16982},"A webinar’s length depends on the topic, the number of guest speakers, and the overall goal – but it should be anywhere from 30 to 60 minutes to ensure attendee engagement and sustained interest.",{"@type":1147,"name":15752,"acceptedAnswer":16984},{"@type":1150,"text":16985},"You should start a webinar presentation by introducing yourself and any guest speakers. Then, introduce the topic or main points that will be addressed during the webinar to maximize engagement and spark interest.",{"@type":1147,"name":15756,"acceptedAnswer":16987},{"@type":1150,"text":16988},"A good webinar presentation educates, convinces, and engages the audience by giving them detailed product information, expert insights, or answers to questions. For an excellent webinar presentation, use a video engagement platform like Livestorm to make it easy to market and host your event, while tracking event success all from one place.",{"id":16990,"contentData":16991},"NTJFYUU5TWKIpqr19eSITQ",{"@context":1167,"@type":1168,"name":16992,"description":16993,"thumbnailUrl":16994,"uploadDate":16995,"duration":16996,"embedUrl":16997,"interactionCount":16998},"How to Automate Your Webinar","Automated webinars are perfect when you're looking to put your webinars on autopilot. Whether you'd like to host a fully automated webinar or a partially automated one, they allow you to save time, be more efficient, and be sure to give a solid presentation. In this video, our Content Manager, Daniella shares what automated webinars are, how they work, their benefits, and how you can get started! Discover how to automate your webinars with Livestorm's automated webinar software: http://bit.ly/3WzvvBV ---------- ⏱️ Timestamps: 00:00 - Intro 00:40 - What are automated webinars? 01:47 - Why host an automated webinar? 04:19 - What kind of webinars are automated? 03:14 - What can I automate in my webinar? ---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/lhj2EcIs6VM/default.jpg","2021-11-09T11:19:21Z","PT4M29S","https://www.youtube.com/embed/lhj2EcIs6VM","4393",{"id":17000,"contentData":17001},"QKunddf6QWa0mv4G1TTFrQ",{"@context":1167,"@type":1168,"name":2049,"description":2050,"thumbnailUrl":2051,"uploadDate":2052,"duration":2053,"embedUrl":2031,"interactionCount":17002},"3609",{"id":17004,"contentData":17005},"WXZYUGjCS2aHXjptowgmwg",{"@context":1167,"@type":1168,"name":17006,"description":17007,"thumbnailUrl":17008,"uploadDate":17009,"duration":17010,"embedUrl":16733,"interactionCount":17011},"5 Tips for Webinar Presenters","Webinars are more common than ever and in order to stand out from the crowd, optimizing your presentation and engaging your audience is key. From incorporating storytelling into your webinar presentation, to finding moments to interact with your audience, don't miss these 5 tips for webinar presenters! ⏱️ Timestamps: 00:00 - Intro 00:52 - Tip 1: Tell a story 01:38 - Tip 2: Boost engagement 02:48 - Tip 3: Start and end with a bang 03:48 - Tip 4: Think outside the box 04:22 - Tip 5: Prep your space ---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/9wPMiPQmo0A/default.jpg","2022-01-13T15:45:11Z","PT5M42S","3611","21 Webinar Best Practices for an Engaging Event",{"id":17014,"alternativeVersions":17015,"_locales":17018,"_publishedAt":17019,"_updatedAt":17020,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":17021,"blogPostAuthor":17023,"cluster":17025,"content":17034,"coverImage":36,"coverWithImgix":17069,"bottomContentOffer":166,"date":4231,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":17070,"relatedPillarPage":166,"seoDescription":17071,"sidebarContentCard":166,"structuredData":17072,"subtitle":17071,"title":17073,"slug":17017},"J7Kj_CDfR16R4EQmRO7lMw",[17016],{"locale":756,"value":17017},"kol-mapping",[756],"2024-10-21T15:10:42+02:00","2024-10-21T14:40:16+02:00",[17022],{"id":1631,"name":360,"slug":354},{"id":1028,"avatar":17024,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":8395,"bottomContentCardCtaTitle":780,"bottomContentCardText":7000,"bottomContentCardTitle":7001,"displayCustomerLogoSection":493,"headerCtaText":8396,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":17026,"relatedPillarPage":17032,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":8409,"title":8410,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":5546,"trackName":32,"trackNameFallback":5547,"backgroundImage":17027,"coMarketing":166,"ebook":17028,"image":17029,"resourceType":17030,"shortDescription":5557,"slug":5558,"title":5547},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5550},{"id":5552,"alt":5553,"height":564,"url":5554,"width":551},{"id":1339,"color":394,"cta":800,"icon":17031,"name":554},{"id":410,"name":411},{"id":8404,"backgroundImage":17033,"shortDescription":8406,"shortTitle":8407,"slug":8408},{"id":6207,"alt":7004,"height":3063,"url":6209,"width":897},[17035,17038,17041,17044,17047,17050,17056,17059,17066],{"id":17036,"__typename":811,"text":17037},"BDgt6Zu7SCG9RYIAVbss5Q","Key opinion leaders (KOLs) are increasingly important stakeholders for pharmaceutical companies, often playing critical roles in drug development. But before you can benefit from their expertise and influence, you have to identify the right KOLs for your organization.\n\nIn this article, we'll cover everything you need to know about KOL mapping, including why it's so important for the pharmaceutical industry, how to approach the process, and best practices to follow. We'll also explore how Livestorm can simplify connecting with KOLs.\n\n\n## What is KOL mapping?\n\n**KOL mapping is the process of identifying thought leaders in specific therapeutic areas and assessing their level of influence with healthcare professionals (HCPs) and trends in the [pharma industry](https://livestorm.co/industries/healthcare/pharmaceutical).**\n\nAs key opinion leaders, these stakeholders hold dual roles. KOLs are both highly knowledgeable experts in their fields and influencers with the power to sway HCPs, clinical approaches, and treatment adoption.\n\nThis process can also help pharma companies identify and engage digital opinion leaders (DOLs). Similar to KOLs, DOLs are digital natives who also have significant influence in a specialized area.\n\nIn some cases, KOL mapping is used interchangeably with KOL identification or KOL profiling. But these terms aren't exactly the same:\n\n\n\n* KOL identification is the process of finding key opinion leaders.\n* KOL profiling refers to the process of researching and categorizing these stakeholders.\n\nBoth processes are less involved than KOL mapping, which requires an in-depth understanding of the landscape, how providers are connected, and how professionals in the area influence one another.\n\n\n## Why is key opinion leader mapping so important?\n\nFor most medical affairs teams, KOL mapping is an ongoing process. It involves using qualitative and quantitative methods to research experts and monitor their connections within the KOL landscape.\n\nPharma companies that engage in this kind of mapping want to do more than just get to know these stakeholders. Instead, they want to recruit the right experts for specific roles.\n\n**Many pharmaceutical companies recruit KOLs to speak at [virtual events](https://livestorm.co/resources/guides/what-is-a-virtual-event), advise about drug development, and guide marketing efforts.** For example, pharma companies often engage KOLs for purposes like:\n\n\n\n* Advising during the research and development process for new treatments\n* Participating in clinical trials during the drug development cycle\n* Amplifying the company's messaging within their network of medical professionals\n* Contributing to [HCP engagement](https://livestorm.co/blog/hcp-engagement) strategies by influencing the adoption of treatments\n* Speaking at [pharmaceutical product launches](https://livestorm.co/blog/pharma-product-launch), advisory meetings, and other events",{"id":17039,"__typename":833,"image":17040},"Tax5CsjTTvejbmIqOLQZLA",{"id":1774,"alt":1775,"height":1776,"url":1777,"width":1778},{"id":17042,"__typename":811,"text":17043},"AObcZwXOTgSFhEbyyxtLaA","**One of the most valuable contributions KOLs can make is helping pharmaceutical companies establish trust in the medical community. That's why mapping is so important.**\n\nIt ultimately helps pharmaceutical companies decide where to invest. When done well, this process identifies well-respected, influential thought leaders who are the right fit for the company and the purpose.\n\n\n## How to identify and map KOL influence in specialty areas\n\nLet's walk through the basics of KOL mapping, including the process of identifying these experts and charting their influence.\n\n\n### Collect and analyze KOL data\n\nIf you're in the process of KOL mapping from the ground up, you'll want to start by collecting data on experts in a specialty area. You can (and should) use a variety of data sources to research KOLs.\n\nSome of the most common data types include:\n\n\n\n* **Claims**: Check healthcare insurance claims data to understand the types of conditions these providers encounter most frequently and the types of treatments and prescriptions they offer. This data provides insight into KOLs' clinical work, and it can help you identify the providers at the forefront of any trends.\n* **Affiliations**: Look up the healthcare facilities, academic institutions, and professional organizations these providers work with or invest in. This data reveals the types of healthcare associations they find valuable. It can also give you a sense of how different groups connect across the KOL landscape.\n* **Grants**: Review the federal, state, and private grants these providers have applied for and received. This data offers insight into the types of research KOLs care about and the therapies they're invested in.\n* **Clinical trials**: Seek out clinical trial data to assess these providers' opinions on certain treatments. This data also helps you understand how experienced they are with trials and how much influence they have.\n* **Publications**: Develop a list of the medical publications these providers have contributed to. The topics offer more insight into their areas of expertise. Plus, their publication volume can help you assess their commitment to a certain cause.\n* **Social media**: Don't ignore social media profiles, especially if you want to include DOLs in your KOL mapping strategy. Social media posts often reveal more personal thoughts and attitudes on healthcare topics. By checking audience size, you can also get a sense of influence level.\n\nOn their own, each data source can only tell you so much. That's why it's so important to review more than one source and combine the analytics to develop a more nuanced map.\n\n\n### Interview KOLs in your therapeutic area\n\nBy now, you should have a sense of some of the most important KOLs in your specialty areas. **Talking directly with KOLs can give you more insight into their expertise and networks.**\n\nThese conversations can provide additional data points, allowing you to cross-check the information you've already collected. This approach also lets you ask more specific questions.\n\nIn some cases, in-person interviews may be a viable option. But when you need to connect with stakeholders from a large geographic area more efficiently, video conferencing is an excellent option.\n\n**With Livestorm, you can easily host [video calls](https://livestorm.co/use-cases/webinar-internal-communications) with one or more KOLs. Schedule one-on-one conversations between your medical affairs team and key opinion leaders in your area.**",{"id":17045,"__typename":833,"image":17046},"HMsHAu0ETAOt9tsaf7-_sg",{"id":10587,"alt":13588,"height":3402,"url":10589,"width":899},{"id":17048,"__typename":811,"text":17049},"Bnn7EJwPQeO_VSBHao4qvg","Ask questions about their views on certain treatments, their opinions on healthcare trends, or their professional networks. Be prepared to answer questions about your KOL strategy, including engagement plans.\n\n\n### Develop a KOL map\n\nOnce you've reviewed both quantitative and qualitative data, you should have the information you need to perform KOL mapping. This type of map typically breaks down each expert's:\n\n\n\n* Therapeutic area\n* Level of influence\n* Clinical and therapeutic interests\n* Viewpoints, especially in terms of healthcare trends\n* Alignment with your organization\n* Main strengths (e.g., excellent keynote speaking skills)\n\nAssign values to these data points so you can easily rank each KOL. Keep in mind that there's no standard system for this step. Instead, use the factors that matter most to your company to determine weights.\n\nThere's no need to narrow down the choice to one KOL. Instead, identify the best KOLs for different projects or purposes.\n\n**Once you've mapped out key providers and identified stakeholders to partner with, you're ready to implement a [KOL engagement plan](https://livestorm.co/blog/kol-engagement). This is the start of building a long-term relationship with your top-priority KOLs.**\n\n\n## Best practices for successful KOL management\n\nMapping KOLs is just the first step. Use the best practices below to engage KOLs and manage relationships.\n\n\n### Decide on KOL identification goals\n\n**KOL mapping and engagement often require significant resource investments. Before you start researching these influencers, get clear on the goals your team wants to achieve.**\n\nFor example, you may want KOLs to participate in an upcoming series of clinical trials. Or you may want to partner with prominent influencers throughout a drug development cycle.",{"id":17051,"__typename":833,"image":17052},"Coc1n6M4SO6CTDWkZHO7mg",{"id":17053,"alt":17054,"height":11465,"url":17055,"width":2524},"10387403","continuing medical education lecture","https://livestorm.imgix.net/1127/1615885883-main-image-healthcare.png",{"id":17057,"__typename":811,"text":17058},"HoEfRuM-QpC5dlKEcKqQbg","Your objectives will inform how much you invest and how you approach the project. They'll also guide how you rank key opinion leaders and choose the right person to collaborate with.\n\n\n### Know the right KOL qualities to seek\n\nIn many cases, you'll choose KOLs based on their influence and expertise. But there are plenty of other qualities to consider in a KOL, including:\n\n\n\n* Trustworthiness and credibility, as you'll want to partner with a KOL who can influence others\n* Authority in a relevant specialty area, as you'll want to work with a KOL who serves as an expert\n* Collaborative approach, as you'll want a KOL who acts as a true partner for your company\n* Communication skills, as you'll want a KOL who can speak on your company's behalf\n* Commitment to following trends, as you'll want a KOL who monitors new research\n\n\n### Create a robust KOL engagement plan\n\nBefore you begin connecting with KOLs, develop a plan to engage them. Once again, virtual engagement is often ideal, as it allows you to communicate with key opinion leaders no matter their location.\n\n**With Livestorm, you can manage almost any initiative, from [video conferencing](https://livestorm.co/resources/guides/what-is-video-conferencing) with individuals or small groups to [live events](https://livestorm.co/use-cases/live-events) with hundreds or thousands of attendees.**\n\nOur video engagement platform is ideal for advisory board meetings, product launch events, and online conferences. Invite KOLs to speak, lead Q&A sessions, or network with HCPs in breakout rooms.",{"id":17060,"__typename":833,"image":17061},"TJ6APhlrSHu8Jbxqg-Wk-Q",{"id":17062,"alt":17063,"height":17064,"url":17065,"width":3999},"46223101","Video Conferencing for Healthcare",2736,"https://livestorm.imgix.net/1127/1648820260-hero-industry-healthcare.jpg",{"id":17067,"__typename":811,"text":17068},"cMlhYrvoSN2nDzOqcgBVhg","For example, [MaaT Pharma used Livestorm](https://app.livestorm.co/newcap-1/maat-pharma-presentation) to host a virtual KOL discussion of new clinical data. Since Livestorm supports multiple speakers, it's ideal for engaging conversations between thought leaders.\n\n\n## Livestorm for connecting with KOLs\n\nTo build an effective KOL engagement plan for the [healthcare industry](https://livestorm.co/industries/healthcare), you need the right tools. Livestorm makes it easy for [pharma teams](https://livestorm.co/industries/healthcare/pharmaceutical) to:\n\n\n\n* Connect with KOLs via 1:1 video calls\n* Host online events to engage healthcare leaders\n* Share slide decks and documents during presentations\n* Take data protection seriously, as Livestorm is ISO 27001 certified and GDPR compliant\n* [Integrate Livestorm](https://livestorm.co/integrations) with the CRM and automation tools you already use\n\nReady to see how our video engagement platform helps you connect with KOLs? [Sign up for a free Livestorm account](https://app.livestorm.co/#/signup) and set up your first video conference in minutes.",{"id":16295,"alt":16296,"height":897,"url":16297,"width":899},[],"Discover how to identify and map key opinion leaders in essential therapeutic areas and get tips to develop a successful KOL management strategy.",[],"KOL Mapping: How to Identify KOLs in Key Therapeutic Areas",{"id":868,"alternativeVersions":17075,"_locales":17077,"_publishedAt":17078,"_updatedAt":17079,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":17080,"blogPostAuthor":17083,"cluster":17085,"content":17093,"coverImage":36,"coverWithImgix":17113,"bottomContentOffer":166,"date":17114,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":17115,"relatedPillarPage":166,"seoDescription":901,"sidebarContentCard":166,"structuredData":17116,"subtitle":901,"title":902,"slug":900},[17076],{"locale":756,"value":900},[756],"2024-10-17T17:43:37+02:00","2024-10-17T17:43:36+02:00",[17081,17082],{"id":872,"name":681,"slug":682},{"id":768,"name":373,"slug":375},{"id":1028,"avatar":17084,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":7306,"bottomContentCardCtaTitle":780,"bottomContentCardText":7307,"bottomContentCardTitle":7308,"displayCustomerLogoSection":493,"headerCtaText":7309,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":17086,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":7005,"pushTitle":7008,"relatedContentOffer":17087,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7325,"title":7326,"urlForTheCta":66,"withoutContentOffer":493},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":7312,"trackName":32,"trackNameFallback":7313,"backgroundImage":17088,"coMarketing":493,"ebook":17089,"image":17090,"resourceType":17091,"shortDescription":7323,"slug":7324,"title":7313},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":7316},{"id":7318,"alt":7319,"height":6147,"url":7320,"width":6149},{"id":1203,"color":1204,"cta":312,"icon":17092,"name":568},{"id":615,"name":616},[17094,17095,17098,17099,17103,17104,17108,17109,17112],{"id":876,"__typename":811,"text":877},{"id":17096,"__typename":833,"image":17097},"APMxpDphTQOlGTXVDvckuQ",{"id":11462,"alt":11463,"height":899,"url":11464,"width":11465},{"id":880,"__typename":811,"text":881},{"id":17100,"__typename":833,"image":17101},"S_OjfkKlQEmDNXK8GdBWRA",{"id":7607,"alt":17102,"height":3402,"url":7609,"width":899},"video call with Livestorm",{"id":884,"__typename":811,"text":885},{"id":17105,"__typename":833,"image":17106},"RerZL5yqTb6--diUgv5O9Q",{"id":9012,"alt":17107,"height":9014,"url":9015,"width":7452},"virtual background",{"id":888,"__typename":811,"text":889},{"id":17110,"__typename":833,"image":17111},"CEdJW0w4QVquOgP1GAWm5w",{"id":8311,"alt":8312,"height":2543,"url":8313,"width":6672},{"id":892,"__typename":811,"text":893},{"id":895,"alt":896,"height":897,"url":898,"width":899},"2024-01-29",[],[],{"id":969,"alternativeVersions":17118,"_locales":17120,"_publishedAt":17121,"_updatedAt":17122,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":17123,"blogPostAuthor":17125,"cluster":17134,"content":17141,"coverImage":36,"coverWithImgix":17186,"bottomContentOffer":166,"date":17187,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":17188,"relatedPillarPage":166,"seoDescription":1011,"sidebarContentCard":166,"structuredData":17189,"subtitle":1011,"title":1012,"slug":1010},[17119],{"locale":756,"value":1010},[756],"2024-10-17T17:42:31+02:00","2024-10-17T17:42:30+02:00",[17124],{"id":768,"name":373,"slug":375},{"id":17126,"avatar":17127,"jobTitle":17130,"name":17131,"shortDescription":17132,"slug":17133},"F1iQElNDTy2kLZQpf4QSqQ",{"id":17128,"url":17129},"44131151","https://livestorm.imgix.net/1127/1646670396-pp-paulinemura-1.jpg","Senior Marketing Partnerships Manager","Pauline Mura","Pauline joined Livestorm as Marketing Partnerships Manager in 2021, fostering partnerships and creating content collaborations with Saas brands.","pauline-mura",{"id":779,"bottomContentCardCtaTitle":780,"bottomContentCardText":781,"bottomContentCardTitle":782,"displayCustomerLogoSection":493,"headerCtaText":781,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":17135,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":781,"title":785,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":784,"trackName":32,"trackNameFallback":785,"backgroundImage":17136,"coMarketing":493,"ebook":17137,"image":17138,"resourceType":17139,"shortDescription":805,"slug":806,"title":785},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":792},{"id":794,"alt":795,"height":549,"url":796,"width":551},{"id":798,"color":799,"cta":800,"icon":17140,"name":804},{"id":802,"name":803},[17142,17143,17146,17147,17154,17155,17158,17159,17165,17166,17169,17175,17176,17182,17183],{"id":975,"__typename":811,"text":976},{"id":17144,"__typename":823,"text":17145},"Jmhe107BSf6aWXLrRN0Izg","\u003Cp>Financial sector organizations hosted an average of \u003Cstrong>15 webinars annually\u003C/strong>\u003C/p>",{"id":979,"__typename":811,"text":980},{"id":17148,"__typename":833,"image":17149},"EzTAi0jaQsmWcblxoNRp_g",{"id":17150,"alt":17151,"height":17152,"url":17153,"width":17152},"Upz50_8-TPSEKNNf_uftAw","finance webinar seasonality",2250,"https://livestorm.imgix.net/1127/1729081819-finance-webinar-seasonality.jpg",{"id":983,"__typename":811,"text":984},{"id":17156,"__typename":823,"text":17157},"WYHNg1nzQQmnBH1taJXr8g","\u003Cp>\u003Cstrong>June is the busiest month for webinars\u003C/strong>, making up 11% of the yearly total. \u003C/p>",{"id":987,"__typename":811,"text":988},{"id":17160,"__typename":833,"image":17161},"asW0L8SbReO1ZiNb0Udj8g",{"id":17162,"alt":17163,"height":17152,"url":17164,"width":17152},"FwTuAYsTR-uXJid5GMTbSQ","finance webinar days","https://livestorm.imgix.net/1127/1729081869-finance-webinar-days.jpg",{"id":991,"__typename":811,"text":992},{"id":17167,"__typename":823,"text":17168},"WX4DZJi4QuymoNeElJ5xzg","\u003Cp>In 2024, there's been a slight drop in the average number of registrants [...] \u003Cstrong>decreasing from 70 in 2023 to 62\u003C/strong> in 2024. \u003C/p>",{"id":17170,"__typename":833,"image":17171},"WeCvcwX_TGK0f-jAtOuacg",{"id":17172,"alt":17173,"height":17152,"url":17174,"width":17152},"IF3n1W86RbujTR-JHuCD5g","finance webinar registration","https://livestorm.imgix.net/1127/1729081915-finance-webinar-registration.jpg",{"id":996,"__typename":811,"text":997},{"id":17177,"__typename":833,"image":17178},"GJeqtGGhSbWCEXI2Zszj3Q",{"id":17179,"alt":17180,"height":17152,"url":17181,"width":17152},"YRkMGmqeQNGkuf63xCYUDw","finance webinar engagement","https://livestorm.imgix.net/1127/1729081946-finance-webinar-engagement.jpg",{"id":1000,"__typename":811,"text":1001},{"id":17184,"__typename":1003,"text":17185},"EsMo7hbAQYG2cV3CUPWN8w","\u003Cp>\u003Cimg src=\"https://livestorm.imgix.net/1127/1728980963-infographie_livestorm.jpg\" title=\"infographic webinar banking report\" alt=\"infographic webinar banking report\" />\u003C/p>",{"id":1005,"alt":1006,"height":1007,"url":1008,"width":1009},"2024-10-16",[],[],{"id":17191,"alternativeVersions":17192,"_locales":17195,"_publishedAt":17196,"_updatedAt":17197,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":17198,"blogPostAuthor":17201,"cluster":17203,"content":17210,"coverImage":36,"coverWithImgix":17241,"bottomContentOffer":166,"date":6229,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":17245,"relatedPillarPage":166,"seoDescription":17246,"sidebarContentCard":166,"structuredData":17247,"subtitle":17246,"title":17264,"slug":17194},"GluKRKPcRci_JTG76lFlYA",[17193],{"locale":756,"value":17194},"build-deliver-cme-course",[756],"2024-10-17T17:42:12+02:00","2024-10-17T17:42:11+02:00",[17199,17200],{"id":1631,"name":360,"slug":354},{"id":6131,"name":415,"slug":417},{"id":1028,"avatar":17202,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":6135,"bottomContentCardCtaTitle":780,"bottomContentCardText":6136,"bottomContentCardTitle":6137,"displayCustomerLogoSection":493,"headerCtaText":6136,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":17204,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":6136,"title":6140,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":6139,"trackName":32,"trackNameFallback":6140,"backgroundImage":17205,"coMarketing":493,"ebook":17206,"image":17207,"resourceType":17208,"shortDescription":6152,"slug":6153,"title":6140},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":6143},{"id":6145,"alt":6146,"height":6147,"url":6148,"width":6149},{"id":1203,"color":1204,"cta":312,"icon":17209,"name":568},{"id":615,"name":616},[17211,17214,17217,17220,17223,17226,17229,17232,17238],{"id":17212,"__typename":811,"text":17213},"BY9lk2VFQxWUxiSRYW6EMA","Developing a continuing medical education (CME) course can be a smart way to share your healthcare knowledge, establish yourself as an industry leader, and educate fellow physicians.\n\nBut before you devote time and effort to creating these materials, make sure you're up to speed on CME requirements, the accreditation process, and tactics for promoting your course.\n\nIn this article, we'll explain everything you need to get started, including what makes a class worthwhile for healthcare professionals and how to deliver a CME course virtually.\n\n\n## How do you define a valuable CME course?\n\nThe main goal of any continuing medical education program is to **help physicians maintain or advance the skills they need to treat patients or serve the public**. High-value CME courses take this concept a step further by:\n\n\n* Introducing physicians to advancements in their specialty areas\n* Educating professionals about emerging healthcare trends\n* Showing physicians new tools and treatments to consider adopting\n* Informing professionals about regulations that may affect their roles\n\nIn addition, an effective CME course should check all the boxes below.\n\n\n### Adhere to accreditation guidelines\n\nProfessionals in the [healthcare industry](https://livestorm.co/industries/healthcare) take CME courses to learn. But they also enroll in these courses to earn the credits they need to maintain their licenses.\n\nIn order for your course to provide these credits, **your organization must be accredited**. Most providers receive accreditation directly from the [Accreditation Council for Continuing Medical Education](https://www.accme.org/) (ACCME) or a state medical society.\n\n\n### Share reliable information\n\nAny CME course must be based on the **knowledge and skills accepted and followed by the medical profession**. This includes basic medical sciences, public healthcare, and clinical medicine.\n\nAll information conveyed in your CME course must be based on current research—either your own or that of industry leaders. Always refer to the most recent studies as you develop material.\n\n\n### Demonstrate lack of commercial bias\n\nAs you create CME courses, make sure they aren't influenced by your own commercial or financial relationships. **CME materials must maintain an independent perspective without commercial bias.**\n\n\n### Prepare interactive CME activities\n\nTo make your CME course as successful as possible, **add interactive features**. For example, if you plan to host a live course, enable polls, Q&As, and even breakout rooms to engage students while still following [virtual classroom guidelines](https://livestorm.co/blog/virtual-classroom-rules).\n\n\n### Offer virtual education\n\nVirtual CME courses are often easier for providers to create and students to attend. There are a few reasons [virtual classrooms](https://livestorm.co/blog/what-is-virtual-classroom) are so helpful:\n\n\n* Live streaming can reach professionals across states and timezones.\n* On-demand courses allow professionals to earn CME courses at their own pace.\n* Unlike in-person CME courses, [virtual learning](https://livestorm.co/resources/guides/what-is-virtual-learning) doesn't create scheduling conflicts or staff coverage issues.",{"id":17215,"__typename":833,"image":17216},"aqjlPor6T8avyntkh3uHKw",{"id":1774,"alt":1775,"height":1776,"url":1777,"width":1778},{"id":17218,"__typename":811,"text":17219},"a_sQEYHbT2GzTDBCfyOc2Q","## Who needs to earn CME credits?\n\nAs you develop your continuing education course, keep your target audience in mind. Medical professionals need to earn CME credits in the following scenarios:\n\n\n* When they practice in a state that requires a certain number of credits to maintain a license.\n* When they work in a hospital that requires a certain number of credits to see patients.\n\nMany types of healthcare professionals have annual CME requirements. By developing courses for one of the following specialties, you can reach the largest audience segments:\n\n\n* Audiologists\n* Healthcare executives\n* Nurse practitioners\n* Pharmacists\n* Physician assistants\n* Physicians\n* Psychologists\n* Speech language pathologists\n\n\n## How to deliver an effective virtual CME course\n\nCurious how to develop and deliver a CME course for a virtual audience? Use these steps as a guide.\n\n\n### 1. Become accredited\n\nBefore you do anything else, take all the necessary steps to become an accredited CME provider. You can do this by submitting an application directly to the ACCME.\n\nMake sure your organization meets all the requirements to [become accredited by the ACCME](https://www.accme.org/become-accredited). Some of the basic requirements include:\n\n* Have a regular program of presenting CME\n* Present content with scientifically valid information\n* _Not_ being an ineligible company that produces, markets, or sells healthcare products\n\nKeep in mind that **initial accreditation by the ACCME can take several months** and generally involves a series of interviews. Make sure to start the process several months in advance.\n\nRemember that most professionals are likely to take your course for CME credits. However, you can't claim that your course provides CME credits until your organization has been accredited.\n\nIn other words, you can't begin promoting your course until the ACCME process is complete. As a result, it's critical to get an early start and leave yourself plenty of time.\n\n\n### 2. Determine the learning objectives\n\nNext, decide on the main goals for your CME course. Here are some questions to guide you:\n\n\n* What do you intend for learners to gain from the course?\n* How will you provide unique value to healthcare professionals?\n* How will your course advance continuing medical education?\n\n\n### 3. Define the target audience\n\nGet clear on the audience you intend for the course to reach. Defining your audience early in the process will make both the design and the promotion of the course much easier.\n\nFor example, you may opt to develop a course for:\n\n\n* Physician assistants\n* Nurse practitioners\n* Pharmacists\n* Surgeons\n\n\n### 4. Design and develop the course\n\nNow you're ready to develop the CME course. Within your accredited organization, collaborate with colleagues to choose the most appropriate provider to deliver a course on a given topic.\n\nTo provide maximum value and keep learners engaged, write a script that factors in many learning styles. For example, you might share videos, review case studies, or provide hands-on exercises.",{"id":17221,"__typename":833,"image":17222},"E7tuXUcDT2CjBd8M-dUU5A",{"id":17053,"alt":17054,"height":11465,"url":17055,"width":2524},{"id":17224,"__typename":811,"text":17225},"Z1HCVDoJQmGYHx4WLSZ1eg","Keep in mind that **the more engaging and educational your CME courses are, the more likely learners will be to consider enrolling in any future courses you offer**.\n\n\n### 5. Decide on a delivery method\n\nWhen you offer virtual CME courses, you can choose from two delivery methods. Both have pros and cons.\n\n\n* **Livestream:** When you deliver a CME course in real time, you can organize more interactive activities and engage directly with learners. Since you'll only be able to deliver it once, you'll need to market the course extensively to ensure high attendance.\n* **On-demand:** When you record a CME course and allow learners to watch on demand, you won't be able to answer questions or interact in real time. However, learners will be able to access it for an extended time period, giving you more opportunities to boost attendance.\n\n\n### 6. Choose a CME platform\n\nMost CME providers host virtual course material on one of two types of [online teaching platforms](https://livestorm.co/blog/online-teaching-tools-platforms).\n\n\n#### Webinar platform\n\nWith [webinar software](https://livestorm.co/use-cases/online-courses-webinar-software) like Livestorm, you can either **stream live CME courses or host on-demand events**. Using Livestorm's registration pages and email reminders, you can easily promote courses.",{"id":17227,"__typename":833,"image":17228},"a_2dqb3lTYG4WjcO1NnElA",{"id":10008,"alt":356,"height":357,"url":358,"width":359},{"id":17230,"__typename":811,"text":17231},"byIu6lAZTJCCcQfbMtUgkA","During events, you can use build-in engagement tools to poll learners, answer questions, or invite them to breakout rooms. You can also use Livestorm analytics to measure the course's success.\n\n\n#### Learning management system\n\nAnother option is using a learning management system (LMS). A typical LMS has course authoring tools for providers and learning paths for healthcare professionals.\n\nBut in comparison to a webinar platform, an LMS is less flexible. Unlike a webinar platform, an LMS won't work for video conferencing or provide robust promotional features.\n\n\n### 7. Promote the course\n\nOnce you've designed the CME course and squared away the logistics, make sure your efforts pay off. Take time to promote the course and maximize attendance. Here are some avenues to consider:\n\n\n* Create a custom registration page, which is easy to do with [Livestorm features](https://livestorm.co/features)\n* Recommend the course to colleagues outside of your organization\n* Mention the course on your LinkedIn company page and in other professional forums\n* Advertise the course to an audience of healthcare professionals\n* Send email reminders to ensure learners attend and complete the course",{"id":17233,"__typename":833,"image":17234},"XUIQMyZ7Rw2tcZtcBdk2hA",{"id":17235,"alt":17236,"height":2543,"url":17237,"width":6672},"48990314","Livestorm email & registration page","https://livestorm.imgix.net/1127/1673960969-built-in-engagement.jpg",{"id":17239,"__typename":811,"text":17240},"ZE85AP_jTM6BW8yTUiqVpg","### 8. Deliver or record the course\n\nDid you opt for on-demand delivery? You can work with your executive team to record the course at any time before its planned release date.\n\nDid you decide to livestream the course? You'll need to be ready to deliver the course on time.\n\nNo matter which CME platform you choose, it's a good idea to sign in at least 15 minutes before the start time. Then you'll have ample time to address any technical issues or coordinate with co-hosts.\n\n\n### 9. Provide attendance data\n\nDepending on where and how you deliver the course, you may be responsible for recording and sharing learners' attendance data. This is an important final step because learners may not receive CME credit without confirmation of their attendance.\n\n\n## Frequently Asked Questions About CME Courses\n\n\n### What is a CME provider?\n\nA CME provider is a healthcare professional or organization that creates continuing education material. **CME providers must be accredited by the ACCME.**\n\n\n### What is the quickest way to earn CME?\n\nAs a healthcare professional, you can earn CME credits many different ways. Depending on the state where you practice and your preferred learning experience, some of these methods may be more efficient than others:\n\n\n* Completing virtual CME courses in your field of study\n* Attending accredited symposiums that highlight new medical research\n* Going to accredited conferences or panel discussions\n* Reading accredited articles or listing to accredited podcasts\n\n\n### How do you calculate CME credits?\n\nThe American Medical Association (AMA) Physician's Recognition Award (PRA) is the standard system for determining CME credit and category.\n\nEach state has different CME earning requirements. Most require a certain number of CME credits for each licensure cycle, which generally lasts for 2 to 3 years.\n\nMany states require a certain number of AMA PRA Category 1 or AMA PRA Category 2 credits. Every course, conference, or other CME activity must specify the category and number of credits it provides.",{"id":17242,"alt":17243,"height":897,"url":17244,"width":899},"Jur92Ea1Q7m4mNFzjLn1Ig","healthcare professional delivering a CME course","https://livestorm.imgix.net/1127/1702651539-continuing-medical-education-course.jpg",[],"Discover how to deliver a CME course for healthcare professionals. Get tips for creating and promoting an accredited virtual course.",[17248],{"id":17249,"contentData":17250},"NfXrzldUQQuPFv0t6v6kgQ",{"@context":1143,"@type":1144,"mainEntity":17251},[17252,17256,17260],{"@type":1147,"name":17253,"acceptedAnswer":17254},"What is a CME provider?",{"@type":1150,"text":17255},"A CME provider is a healthcare professional or organization that creates continuing education material. CME providers must be accredited by the ACCME.",{"@type":1147,"name":17257,"acceptedAnswer":17258},"What is the quickest way to earn CME?",{"@type":1150,"text":17259},"As a healthcare professional, you can earn CME credits many different ways. Depending on the state where you practice and your preferred learning experience, some of these methods may be more efficient than others: Completing virtual CME courses in your field of study. Attending accredited symposiums that highlight new medical research. Going to accredited conferences or panel discussions. Reading accredited articles or listing to accredited podcasts.",{"@type":1147,"name":17261,"acceptedAnswer":17262},"How do you calculate CME credits?",{"@type":1150,"text":17263},"The American Medical Association (AMA) Physician's Recognition Award (PRA) is the standard system for determining CME credit and category. Each state has different CME earning requirements. Most require a certain number of CME credits for each licensure cycle, which generally lasts for 2 to 3 years. Many states require a certain number of AMA PRA Category 1 or AMA PRA Category 2 credits. Every course, conference, or other CME activity must specify the category and number of credits it provides.","How to Deliver a CME Course (+ Tips for a Great Virtual Course)",{"id":17266,"alternativeVersions":17267,"_locales":17270,"_publishedAt":17271,"_updatedAt":17272,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":17273,"blogPostAuthor":17275,"cluster":17277,"content":17284,"coverImage":36,"coverWithImgix":17313,"bottomContentOffer":166,"date":6955,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":17317,"relatedPillarPage":166,"seoDescription":17318,"sidebarContentCard":166,"structuredData":17319,"subtitle":17318,"title":17320,"slug":17269},"YnHiQtLVQLqWfXCDmdzFjA",[17268],{"locale":756,"value":17269},"kol-engagement",[756],"2024-10-17T17:41:02+02:00","2024-10-17T17:41:01+02:00",[17274],{"id":1631,"name":360,"slug":354},{"id":1028,"avatar":17276,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":6135,"bottomContentCardCtaTitle":780,"bottomContentCardText":6136,"bottomContentCardTitle":6137,"displayCustomerLogoSection":493,"headerCtaText":6136,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":17278,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":6136,"title":6140,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":6139,"trackName":32,"trackNameFallback":6140,"backgroundImage":17279,"coMarketing":493,"ebook":17280,"image":17281,"resourceType":17282,"shortDescription":6152,"slug":6153,"title":6140},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":6143},{"id":6145,"alt":6146,"height":6147,"url":6148,"width":6149},{"id":1203,"color":1204,"cta":312,"icon":17283,"name":568},{"id":615,"name":616},[17285,17288,17292,17295,17298,17301,17304,17307,17310],{"id":17286,"__typename":811,"text":17287},"J0kMV206S8GO-n8V9rc1EA","Involving the right key opinion leaders (KOLs) in pharmaceutical company events, meetings, and trials can make a major impact on campaign reach and product adoption. To collaborate with the most influential stakeholders, you have to invest in KOL engagement.\n\nIn this article, we'll cover everything you need to get started with KOL engagement or expand your current efforts. We'll explore why it's so important for pharma companies, how to develop a successful strategy, and how to handle challenges that often arise.\n\n\n## What is KOL engagement?\n\n**KOL engagement is the process of developing relationships with important stakeholders in the [healthcare industry](https://livestorm.co/industries/healthcare) and inviting them to speak at pharma seminars, board meetings, and launch events.**\n\nFor the [pharmaceutical industry](https://livestorm.co/industries/healthcare/pharmaceutical), KOLs include healthcare professionals (HCPs) and clinicians as well as researchers at academic institutions. No matter their role or place of employment, KOLs share one thing in common: they're regarded as thought leaders in their therapeutic area.\n\n**Because they share such valuable insights about topics like clinical trials and new treatments, KOLs often influence healthcare providers' approaches and decisions. They can also guide pharma companies' research, development, and marketing efforts.**\n\n\n## Why KOL engagement is so important for pharma events\n\nKOL relationships are no longer a nice-to-have perk. Instead, medical science liaisons (MSLs) must prioritize KOL development to host successful pharma events.\n\nPlus, by 2030, the pharma industry will likely include an even wider group of KOLs in digital engagements and virtual events, according to a [McKinsey report](https://www.mckinsey.com/industries/life-sciences/our-insights/a-vision-for-medical-affairs-2030-five-priorities-for-patient-impact). Here's why these stakeholders are so crucial for pharma.\n\n\n### Higher HCP engagement\n\nBetween patient visits, office administration, and [continuing medical education](https://livestorm.co/blog/build-deliver-cme-course) (CME) courses, healthcare providers are busy professionals. They have limited time to participate in medical seminars, [virtual conferences](https://livestorm.co/blog/virtual-conference), or optional industry events.",{"id":17289,"__typename":833,"image":17290},"J1m9Kep0Twi7uDI243dzAQ",{"id":1816,"alt":17291,"height":897,"url":1818,"width":899},"healthcare professionals interacting",{"id":17293,"__typename":811,"text":17294},"OjkpSsZ6SCCaah7O1LQb2Q","**Inviting the right KOLs to in-person and [virtual events](https://livestorm.co/resources/guides/what-is-a-virtual-event) can generate significantly higher interest, leading to more registrations and higher attendance.** The more [HCP engagement](https://livestorm.co/blog/hcp-engagement) your event generates, the better the outcome is likely to be.\n\n\n### Increased trust and credibility\n\nPharma companies are responsible for sharing information that's unbiased, compliant, and up-to-date. Since KOLs understand these requirements, they tend to be excellent partners and spokespersons for your company.\n\nPlus, KOLs are respected thought leaders. As a result, **KOLs can lend authority to many pharma events, helping reinforce your company's credibility and establishing trust with healthcare professionals**.\n\n\n### Greater competitive edge\n\nThe pharmaceutical industry is highly competitive, with the largest company holding [less than 5% market share](https://www.ncbi.nlm.nih.gov/books/NBK234300/). Attracting support from key professionals in healthcare and increasing the usage of new pharma products can be incredibly challenging.\n\nDeveloping a KOL engagement plan is one way pharma companies can successfully compete with others in the space. **Building a long-lasting, mutually beneficial relationship with a highly respected KOL can help your company develop an advantage over the competition.**\n\n\n## How to create a successful KOL engagement strategy\n\nHow can your team take advantage of these benefits? Use the steps below as a guide to develop a KOL strategy for your organization.\n\n\n### Decide on engagement goals\n\nStart by setting goals for your KOL strategy. **Get clear on how you want to work with KOLs and what you want these relationships to achieve so you can plan for more strategic engagement.**\n\nIf you plan to engage KOLs during the research and development (R&D) phase, you may need to identify specific groups of experts who can advise on your testing or development process.\n\nIf you intend to engage KOLs during [symposia or conferences](https://livestorm.co/blog/symposium-vs-conference), you may want to seek out experts who have significant influence on the HCPs you need to reach.\n\n\n### Identify KOLs who align with your needs\n\nOnce you've narrowed down your goals, identify the types of KOLs who can help you achieve your objectives. **Create a simple KOL profiling procedure to find stakeholders who align with your needs.**",{"id":17296,"__typename":833,"image":17297},"EJckn56jRQuNmBOYQf3mRw",{"id":1774,"alt":1775,"height":1776,"url":1777,"width":1778},{"id":17299,"__typename":811,"text":17300},"D48woqKDSXCkGcGCwIHtrw","For example, segment experts by factors like:\n\n\n\n* Therapeutic area\n* Geographic region\n* Connections with clinical or academic groups\n* Experience with various event types\n* Knowledge of different R&D stages\n\n\n### Create a KOL outreach plan\n\nNext, design a plan to connect with the experts you've identified. Generally, it's best to start reaching out as early as possible to give KOLs enough time to consider your proposal.\n\nYour initial outreach attempt may focus more on building a relationship and exploring the possibility of a partnership. Once you've established potential interest, you can start discussing details.\n\nFor example, you'll want to confirm the types of events KOLs are open to leading. Whether you're seeking a short- or long-term partnership, you'll also want to discuss the length of the agreement.\n\n\n### Discuss relevant incentives\n\nDon't forget to include incentives in the discussion. KOLs often pursue partnerships with leading pharma organizations to learn new skills, get early access to information, and build their professional authority.\n\nHowever, it's also worth offering fees for speaking at events or reimbursements for travel to in-person events. KOLs may also be incentivized by opportunities to review research or become involved in clinical trials.\n\n\n### Invite KOLs to participate in key events\n\nOnce you've confirmed the details and signed the agreements, start including KOLs in your organization's events. They often speak at events like:\n\n\n\n* Company-sponsored conferences that include multiple educational sessions\n* [Product launch events](https://livestorm.co/blog/pharma-product-launch) that introduce new drugs or treatments\n* Symposia that discuss the latest research\n* [Academic seminars](https://livestorm.co/blog/what-is-a-seminar) that focus on specific therapies or research trends\n* [Panel discussions](https://livestorm.co/blog/panel-discussion) that explore industry trends from multiple perspectives\n* Advisory board meetings that gather external experts\n\nWith Livestorm, you can easily host virtual events with multiple experts. Our webinar software supports multiple simultaneous speakers and includes numerous virtual engagement options.",{"id":17302,"__typename":833,"image":17303},"HOfe1zlqTQ2j1eaLrI1SVg",{"id":17062,"alt":17063,"height":17064,"url":17065,"width":3999},{"id":17305,"__typename":811,"text":17306},"dIHK33pBQtOycPus1bL7yQ","**Using Livestorm, you can invite KOLs to speak from any location, host [live Q&A sessions](https://livestorm.co/use-cases/live-qas), and even network with clinicians in virtual breakout rooms.** This [online meeting checklist](https://livestorm.co/blog/online-video-meeting-checklist) can help them prepare.\n\n\n### Exchange feedback and analyze results\n\nAfter each event, review the analytics and evaluate the results. For example, you may want to review registration and attendance numbers, viewer retention, and engagement rates.\n\n**With Livestorm, you can also record pharma events and offer them on demand. This way, you can allow your target audience to tune in at their convenience and continue to get value from your strategy.**\n\nTake time to discuss the results both internally and with KOLs. Together, you can make plans to keep improving results and engaging the right audiences.\n\n\n## Challenges with key opinion leader engagement\n\nWorking with KOLs can create a range of challenges for medical affairs teams. Here's how to navigate some of the most common issues.\n\n\n### Planning cross-organizational KOL strategies\n\nWithin your organization, multiple pharma teams may be focused on various stages of the product lifecycle, such as R&D plans or marketing goals. Some may oversee drug development efforts, while others may manage marketing strategies for launch events.\n\nA disconnected strategy won't work. When each team requires specific key opinion leaders, your organization needs a coordinated approach to KOL engagement.\n\nThe most effective KOL relationships typically demand meticulous planning. **Depending on the activity level, MSLs may need to meet weekly or monthly to discuss current initiatives, upcoming events, and engagement activities for each KOL.**\n\nThis way, you can ensure each initiative has the right amount of expert engagement to support it. In many cases, you can extract more value by sharing KOL interactions and input across the entire organization. Plus, you can honor KOL needs and avoid overextending them.\n\n\n### Scaling engagement programs successfully\n\nOnboarding and collaborating with a single key opinion leader may seem like a big enough challenge. Coordinating with multiple KOLs across various initiatives can seem impossible for a busy MSL.\n\nIn many cases, deliberate KOL management is the solution. **Choosing the right technology and developing simple systems can help your team overcome issues with scaling successful KOL programs.**\n\nFor example, a customer relationship management (CRM) tool helps you keep track of KOL contact information, LinkedIn profiles, and treatment areas. With a CRM, you can also track touchpoints with each KOL.\n\nA [live events platform](https://livestorm.co/use-cases/live-events) like Livestorm helps you organize and host meetings and conferences. Since Livestorm integrates with many CRM tools, it also helps you manage stakeholder engagement more efficiently.",{"id":17308,"__typename":833,"image":17309},"abwT16koTGmn8UsnVQUmAA",{"id":9408,"alt":360,"height":9409,"url":9410,"width":359},{"id":17311,"__typename":811,"text":17312},"TQ9sfwddSvSwUfQ9oPn7Mg","### Neglecting to provide transparency for KOLs\n\nTo create long-lasting relationships with KOLs, MSL teams should aim for maximum transparency. **The more these stakeholders know about your new product or treatment—including benefits and side effects—the better they can speak about your efforts in a way that resonates with HCPs.**\n\nFor MSLs, providing greater transparency often means meeting with KOLs more frequently. For example, engage with KOLs relatively early in the product development process, long before reaching the commercialization stage. This way, you can gather their input early and better engage them throughout.\n\n\n## Livestorm for effective KOL engagement\n\nTo succeed with KOL engagement, you need more than just a solid strategy. You also need the right engagement tools to create impactful pharma events.\n\nWith Livestorm's video engagement and [webinar software](https://livestorm.co/webinar-software), you can:\n\n\n\n* Use our [healthcare toolkit](https://livestorm.co/resources/templates/online-training-toolkit-healthcare) to plan and run successful events\n* Invite KOLs to speak at live events for healthcare professionals\n* Record events automatically and offer them on demand\n* [Integrate Livestorm](https://livestorm.co/integrations) with your CRM and marketing automation tools\n\nReady to test it with your team? [Sign up for Livestorm](https://app.livestorm.co/#/signup) and set up your first virtual event in just a few minutes.",{"id":17314,"alt":17315,"height":897,"url":17316,"width":899},"NSjyIaZHR2yIXDawaoFzjg","key opinion leader in healthcare","https://livestorm.imgix.net/1127/1726748672-kol-engagement.jpg",[],"Learn how to connect with key opinion leaders and develop a successful KOL engagement program for pharma events across the product lifecycle.",[],"KOL Engagement: Create High-Impact Pharma Events",{"id":1783,"alternativeVersions":17322,"_locales":17324,"_publishedAt":17325,"_updatedAt":17326,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":17327,"blogPostAuthor":17329,"cluster":17331,"content":17338,"coverImage":36,"coverWithImgix":17362,"bottomContentOffer":166,"date":6955,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":17363,"relatedPillarPage":166,"seoDescription":1820,"sidebarContentCard":166,"structuredData":17364,"subtitle":1820,"title":1821,"slug":1819},[17323],{"locale":756,"value":1819},[756],"2024-10-17T17:40:50+02:00","2024-10-17T17:40:49+02:00",[17328],{"id":1631,"name":360,"slug":354},{"id":1028,"avatar":17330,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":6135,"bottomContentCardCtaTitle":780,"bottomContentCardText":6136,"bottomContentCardTitle":6137,"displayCustomerLogoSection":493,"headerCtaText":6136,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":17332,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":6136,"title":6140,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":6139,"trackName":32,"trackNameFallback":6140,"backgroundImage":17333,"coMarketing":493,"ebook":17334,"image":17335,"resourceType":17336,"shortDescription":6152,"slug":6153,"title":6140},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":6143},{"id":6145,"alt":6146,"height":6147,"url":6148,"width":6149},{"id":1203,"color":1204,"cta":312,"icon":17337,"name":568},{"id":615,"name":616},[17339,17340,17343,17344,17347,17348,17350,17351,17353,17354,17357,17358,17361],{"id":1789,"__typename":811,"text":1790},{"id":17341,"__typename":833,"image":17342},"bDej-ImIQvS2clK2mfRB1g",{"id":1774,"alt":1775,"height":1776,"url":1777,"width":1778},{"id":1793,"__typename":811,"text":1794},{"id":17345,"__typename":833,"image":17346},"F13GDuo-QkGhq2uZVmu2GQ",{"id":17053,"alt":17054,"height":11465,"url":17055,"width":2524},{"id":1797,"__typename":811,"text":1798},{"id":17349,"__typename":913,"youtubeLink":7026},"OQgq_btDSMuSv4-X-9i9Iw",{"id":1801,"__typename":811,"text":1802},{"id":17352,"__typename":913,"youtubeLink":4126},"ejzhFUG0TYugGv1VYknGng",{"id":1805,"__typename":811,"text":1806},{"id":17355,"__typename":833,"image":17356},"CfcWundzSQymEh4M_8hekQ",{"id":16551,"alt":16552,"height":16553,"url":16554,"width":16555},{"id":1809,"__typename":811,"text":1810},{"id":17359,"__typename":833,"image":17360},"Hn6188iLQSG9Nuxutx6-Aw",{"id":10008,"alt":356,"height":357,"url":358,"width":359},{"id":1813,"__typename":811,"text":1814},{"id":1816,"alt":1817,"height":897,"url":1818,"width":899},[],[17365,17370],{"id":17366,"contentData":17367},"QlroJ1MKQfOV13_9jpOxUw",{"@context":1167,"@type":1168,"name":7195,"description":17368,"thumbnailUrl":7197,"uploadDate":7198,"duration":7199,"embedUrl":7026,"interactionCount":17369},"Virtual panel discussions are an excellent opportunity to bring together a group of experts to discuss interesting and trending topics on the virtual stage in front of a live audience. In this video, we take a dive into what exactly a panel discussion is, all the necessary steps for moderating one, and how to engage your audience. ---------- ⏱️ Timestamps: 00:00 Intro 00:50 What is a panel discussion? 01:41 Step 1: Choose a topic that resonates 02:19 Step 2: Find an experienced moderator 04:21 Step 3: Choose your team of panelists 05:13 Step 4: Meet with your panelists 05:38 Step 5: Introduce the panelists 06:20 Step 6: Host an engaging panel discussion ❤️ Like this video? Subscribe to our channel: https://bit.ly/3xlYcZ1 ---------- Livestorm is Europe's go-to video conferencing solution for organizations that prioritize both data privacy and ease of use. Compliant with GDPR and the unique video conference platform in the European Union also certified ISO 27001, we guarantee data protection for you and your participants. Specifically designed to elevate your customer-facing events, whether you're hosting webinars or conducting training sessions, for audiences of 10 or 3000, Livestorm is the trusted choice for engaging your partners and clients securely and seamlessly. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","10707",{"id":17371,"contentData":17372},"MyjvqFdkTkC_k90vnVhX9A",{"@context":1167,"@type":1168,"name":6962,"description":6963,"thumbnailUrl":6964,"uploadDate":6965,"duration":6966,"embedUrl":4126,"interactionCount":6967},{"id":1732,"alternativeVersions":17374,"_locales":17376,"_publishedAt":17377,"_updatedAt":17378,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":17379,"blogPostAuthor":17381,"cluster":17383,"content":17390,"coverImage":36,"coverWithImgix":17440,"bottomContentOffer":166,"date":17187,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":17441,"relatedPillarPage":166,"seoDescription":1780,"sidebarContentCard":166,"structuredData":17442,"subtitle":1780,"title":1781,"slug":1779},[17375],{"locale":756,"value":1779},[756],"2024-10-17T17:40:35+02:00","2024-10-17T17:40:33+02:00",[17380],{"id":1631,"name":360,"slug":354},{"id":17126,"avatar":17382,"jobTitle":17130,"name":17131,"shortDescription":17132,"slug":17133},{"id":17128,"url":17129},{"id":16262,"bottomContentCardCtaTitle":780,"bottomContentCardText":16263,"bottomContentCardTitle":16264,"displayCustomerLogoSection":493,"headerCtaText":16263,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":17384,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":16263,"title":16267,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":16266,"trackName":32,"trackNameFallback":16267,"backgroundImage":17385,"coMarketing":493,"ebook":17386,"image":17387,"resourceType":17388,"shortDescription":16280,"slug":16281,"title":16267},{"id":16269,"alt":16270,"height":789,"url":16271,"width":789},{"slug":16273},{"id":16275,"alt":16276,"height":549,"url":16277,"width":551},{"id":798,"color":799,"cta":800,"icon":17389,"name":804},{"id":802,"name":803},[17391,17392,17395,17396,17403,17404,17407,17408,17414,17415,17421,17422,17425,17426,17429,17430,17436,17437],{"id":1738,"__typename":811,"text":1739},{"id":17393,"__typename":823,"text":17394},"BaUkAzy8TNuxYZcdg8K9Cg","\u003Cp>Healthcare organizations \u003Cstrong>hosted an average of 23 webinars annually\u003C/strong>\u003C/p>",{"id":1742,"__typename":811,"text":1743},{"id":17397,"__typename":833,"image":17398},"IJzWWTZwRo6n3b9iON0NtA",{"id":17399,"alt":17400,"height":17401,"url":17402,"width":17401},"CQX0r7jZQ9CZRqtn8ppyBA","webinar seasonality healthcare",4500,"https://livestorm.imgix.net/1127/1729081016-healthcare-webinar-seasonality.jpg",{"id":1746,"__typename":811,"text":1747},{"id":17405,"__typename":823,"text":17406},"YUg-KTMdTC60Ym5pexhcRg","\u003Cp>\u003Cstrong>Thursdays and Tuesdays\u003C/strong> are the most popular days\u003C/p>",{"id":1750,"__typename":811,"text":1751},{"id":17409,"__typename":833,"image":17410},"GlBYuBZzQ3qhR1Cy_USyTQ",{"id":17411,"alt":17412,"height":17401,"url":17413,"width":17401},"GaiWBOKyR5CSyuVbj3kA-g","healthcare webinar days","https://livestorm.imgix.net/1127/1729080888-healthcare-webinar-days.jpg",{"id":1754,"__typename":811,"text":1755},{"id":17416,"__typename":833,"image":17417},"Uu7etgvUQr6vgEOccIwJAQ",{"id":17418,"alt":17419,"height":17401,"url":17420,"width":17401},"GSORYjtlQIygciTybSf9yQ","webinar registration healthcare","https://livestorm.imgix.net/1127/1729081291-healthcare-webinar-registration.jpg",{"id":1758,"__typename":811,"text":1759},{"id":17423,"__typename":823,"text":17424},"P4vQ9fxnQFyWo04ILnNqTA","\u003Cp>The average \u003Cstrong>webinar duration increased slightly to 63 minutes\u003C/strong>\u003C/p>",{"id":1762,"__typename":811,"text":1763},{"id":17427,"__typename":823,"text":17428},"OxIhZqDOQGmri4D8vw6LtQ","\u003Cp>This \u003Cstrong>hybrid approach\u003C/strong> is essential for webinar best practices\u003C/p>",{"id":1766,"__typename":811,"text":1767},{"id":17431,"__typename":833,"image":17432},"Hzu-eu5FSW6c0j7bD-TneA",{"id":17433,"alt":17434,"height":17401,"url":17435,"width":17401},"dAO9PiI4Sm-VbKGTIGLrhw","healthcare webinar engagement metrics","https://livestorm.imgix.net/1127/1729080602-healthcare-webinar-engagement.jpg",{"id":1770,"__typename":811,"text":1771},{"id":17438,"__typename":1003,"text":17439},"N_rrl5qfRWKAxhLEyg92bw","\u003Cp>\u003Cimg src=\"https://livestorm.imgix.net/1127/1727341255-infographic-hcp_livestorm.png\" title=\"infographic webinar stats in healthcare\" alt=\"infographic webinar stats in healthcare\" />\u003C/p>",{"id":1774,"alt":1775,"height":1776,"url":1777,"width":1778},[],[],{"id":17444,"alternativeVersions":17445,"_locales":17448,"_publishedAt":17449,"_updatedAt":17450,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":17451,"blogPostAuthor":17454,"cluster":17456,"content":17461,"coverImage":36,"coverWithImgix":17643,"bottomContentOffer":166,"date":17647,"headerCta":493,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":17648,"relatedPillarPage":166,"seoDescription":17649,"sidebarContentCard":166,"structuredData":17650,"subtitle":17649,"title":17655,"slug":17447},"Ys6yGBa1T4Glz5A43jtxdQ",[17446],{"locale":756,"value":17447},"lead-generation-tools",[756],"2024-10-09T11:33:14+02:00","2024-10-09T11:33:12+02:00",[17452,17453],{"id":872,"name":681,"slug":682},{"id":766,"name":674,"slug":675},{"id":1028,"avatar":17455,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1037,"bottomContentCardCtaTitle":1038,"bottomContentCardText":1039,"bottomContentCardTitle":1040,"displayCustomerLogoSection":493,"headerCtaText":1041,"headerCtaCtaTitle":1038,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":17457,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1057,"title":1058,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1043,"trackName":32,"trackNameFallback":1044,"backgroundImage":17458,"coMarketing":493,"ebook":36,"image":36,"resourceType":17459,"shortDescription":1055,"slug":1056,"title":1044},{"id":1046,"alt":1047,"height":1048,"url":1049,"width":1048},{"id":1051,"color":1052,"cta":1053,"icon":17460,"name":635},{"id":575,"name":576},[17462,17465,17473,17476,17479,17485,17488,17491,17494,17501,17504,17510,17513,17519,17522,17528,17531,17537,17540,17547,17550,17557,17560,17566,17569,17575,17578,17584,17587,17593,17596,17602,17605,17611,17614,17620,17623,17630,17633,17640],{"id":17463,"__typename":811,"text":17464},"B6BR8tAqQ4-_KrIVSM35Hw","If you've been searching for an all-in-one lead generation tool that does everything from prospecting and lead scoring to inbound marketing and cold outreach, you've probably come up empty-handed.\n\nBuilding a sales pipeline often means creating a custom tech stack for key channels and workflows. So, where should you start? And which software should _your_ sales and marketing teams prioritize?\n\nWe've rounded up 16 essential lead gen tools, including several that we use to drive Livestorm's inbound and outbound efforts.\n\n\n## What is lead generation?\n\n**Lead generation is the practice of finding prospects, cultivating their interest in your solutions, and guiding them toward a conversion.** This process tends to include numerous touchpoints across several different channels.\n\n\n### Types of lead generation\n\nThere are two main approaches to lead generation. Depending on your business model, you might use both or choose the one that fits best.\n\n\n\n* **Inbound lead generation** involves creating and distributing marketing content (like [live events](https://livestorm.co/use-cases/live-events)) to spark your target audience's interest. Prospects see this content and initiate contact with your business.\n* **Outbound lead generation** involves identifying and connecting with prospects via cold outreach. Sales teams use these tactics to initiate contact with prospects who fit their ideal customer profile (ICP).",{"id":17466,"__typename":833,"image":17467},"dooISvgWSce9sEP76U1ECg",{"id":17468,"alt":17469,"height":17470,"url":17471,"width":17472},"54134285","outbound lead generation",5169,"https://livestorm.imgix.net/1127/1691162775-linkedin-sales-solutions-be5avkfv9ho-unsplash.jpg",7750,{"id":17474,"__typename":811,"text":17475},"AJWTzploTy6i4L5agcQsmA","### Why do you need lead generation?\n\n**When you invest in lead generation for sales and marketing, you create opportunities to attract and convert prospects.** A solid strategy is essential for achieving pipeline goals.\n\nWith a reliable lead gen system, you can:\n\n\n\n* Engage with people and businesses that fit your ICP\n* Ensure your sales pipeline is always full\n* Build trust and form relationships with potential customers\n* Close deals faster and create a dependable source of revenue",{"id":17477,"__typename":811,"text":17478},"Lwt7rjyqROqRSeNtb_UQ1Q","## 16 Top lead generation tools\n\nFrom inbound to outbound, here are the best lead generation tools:\n\n\n\n1. **Livestorm** for [automated webinars](https://livestorm.co/webinar-software/automated-webinars)\n2. **Surfe** for prospecting\n3. **Leadfeeder** for identifying website visitors\n4. **Leadpages** for website lead capture\n5. **Cognism** for data enrichment\n6. **Reply.io** for cold outreach\n7. **Intercom** for building chatbots\n8. **MadKudu** for lead scoring\n9. **Chili Piper** for lead routing\n10. **Calendly** for booking meetings\n11. **Customer.io** for email marketing\n12. **Sendoso** for sending gifts\n13. **Zapier** and **Make** for marketing automation\n14. **HubSpot** for inbound marketing and sales\n15. **Pipedrive** for customer relationship management\n16. **Mailshake** for outbound sales\n\n\n### 1. **Livestorm** for automated webinars",{"id":17480,"__typename":833,"image":17481},"KQjySlZ2TQu-EwqEV9WjPw",{"id":17482,"alt":17483,"height":789,"url":17484,"width":359},"48607156","Automated Webinar Software - Dashboard Livestorm","https://livestorm.imgix.net/1127/1666021765-hero-automated-webinar.jpg",{"id":17486,"__typename":811,"text":17487},"VXcraXrSSXS8Fv6DeU5L-g","Livestorm is a [webinar platform](https://livestorm.co/resources/guides/what-is-a-webinar) for hosting live and on-demand webinars. Use live events to interact with prospects in real time or run asynchronous events to automate lead generation.\n\nWith Livestorm, you can:\n\n\n\n* Create webinar funnels that engages leads, builds trust, and improves conversions\n* Send [follow-up emails](https://livestorm.co/blog/webinar-follow-up-email) automatically to nurture leads and convert more prospects\n* [Promote webinars](https://livestorm.co/webinar-promotion) to your ICP and reach in-market leads at scale",{"id":17489,"__typename":913,"youtubeLink":17490},"CMkW6FHTS36KfneJYYaWyg","https://www.youtube.com/embed/lhj2EcIs6VM?si=KvgCebkCJJgjoPNQ",{"id":17492,"__typename":811,"text":17493},"Fdormh21RSW9lDAWzja-3w","**Pricing:** Livestorm's free plan includes up to 30 live attendees and 20 minutes per session. Paid plans start at $99 per month for up to 100 live attendees and four hours per session.\n\n\n### 2. **Surfe** for prospecting",{"id":17495,"__typename":833,"image":17496},"aTqxlj08RVKaJjmtykp1eQ",{"id":17497,"alt":17498,"height":17499,"url":17500,"width":838},"A3MFZs2CSZe6UL6wAABcoQ","Surfe for LinkedIn prospecting",651,"https://livestorm.imgix.net/1127/1716029120-surfe-homepage.png",{"id":17502,"__typename":811,"text":17503},"B7FaM0_lQey6ehQQNlHywQ","[Surfe](https://www.surfe.com/) is a LinkedIn prospecting tool that's ideal for finding and connecting with potential customers. This outbound platform:\n\n\n\n* Allows exports from LinkedIn Sales Navigator\n* Enriches contact data using 15+ premium databases\n* Offers templates to improve results from LinkedIn cold outreach\n\n**Pricing:** Surfe's free plan includes 20 email finder and five phone finder credits per month. Paid plans start at $39 per month for 150 email finder and 50 phone finder credits.\n\n\n### 3. **Leadfeeder** for identifying website visitors",{"id":17505,"__typename":833,"image":17506},"Ttxpn8awQVKYYzM_1Idl7g",{"id":17507,"alt":17508,"height":2149,"url":17509,"width":838},"cVmyMd5yTD2C16NdA-iDSQ","Leadfeeder for website visitor identification","https://livestorm.imgix.net/1127/1716029191-leadfeeder-homepage.png",{"id":17511,"__typename":811,"text":17512},"FLpe1uYtSCmxa8YgFG03eg","Leadfeeder reveals the names of the companies that visit your website so you can follow up with promising leads efficiently. This inbound tool:\n\n\n\n* Shows which webpages each company views\n* Scores leads to help you decide which ones to prioritize\n* Recommends company contacts to include in your outreach\n\n**Pricing:** Leadfeeder's free plan includes 100 identified companies and 7-day data retention. Paid plans start at $165 per month for 50 identified companies with unlimited data retention.\n\n\n### 4. Leadpages for website lead capture",{"id":17514,"__typename":833,"image":17515},"WSiLOIlCSZuKX-OWZRzpPQ",{"id":17516,"alt":17517,"height":11343,"url":17518,"width":838},"PI8k78q3Q1uiQ0TjoNMt-w","Leadpages for capturing website leads","https://livestorm.imgix.net/1127/1716029235-leadpages-homepage.png",{"id":17520,"__typename":811,"text":17521},"VQVfiA1hSg6DsO45eV6diA","Leadpages is a landing page builder with customizable templates and tools to capture prospects' contact details. This inbound platform:\n\n\n\n* Has 250+ landing page templates optimized for conversions\n* Includes an AI Engine that generates copy and images quickly\n* Offers pop-ups and alert bars to streamline lead generation.\n\n**Pricing:** Leadpages starts at $49 per month for one custom domain and 10,000 AI Engine credits.\n\n\n### 5. Cognism for data enrichment",{"id":17523,"__typename":833,"image":17524},"cH7GKey7T2-hr6xnCOmIWg",{"id":17525,"alt":17526,"height":13403,"url":17527,"width":838},"SL4pNGjlQ1moXOcAdoD_kQ","Cognism for data enrichment","https://livestorm.imgix.net/1127/1716029287-cognism-homepage.png",{"id":17529,"__typename":811,"text":17530},"X-4cbMRJQlWt3_Mpptp2Ag","Cognism is a sales intelligence provider that enriches prospecting data with contact information like phone numbers and emails. This outbound tool:\n\n\n\n* Has a database of over 70 million mobile phone numbers to improve cold calling\n* Ensures compliance with privacy requirements across various regions\n* Cleans and enriches data directly in Salesforce's customer relationship management (CRM) tool\n\n**Pricing:** Contact sales to discuss Cognism's personalized plans.\n\n\n### 6. Reply.io for cold outreach",{"id":17532,"__typename":833,"image":17533},"KwzzY85FTz-F1L-x8TxuHA",{"id":17534,"alt":17535,"height":11830,"url":17536,"width":838},"Fo5M48kySCGhOeZmrm4_Mw","Reply.io for cold outreach","https://livestorm.imgix.net/1127/1716029336-reply-io-homepage.png",{"id":17538,"__typename":811,"text":17539},"dCLfHhoVRE2uf9hFYAy3BQ","[Reply.io](https://reply.io/) is a sales engagement platform with AI-powered tools for automating outreach across email and LinkedIn. This outbound platform:\n\n\n\n* Has a built-in database so you can find and reach out to prospects at scale\n* Offers AI-powered multichannel sequences so you can connect with leads quickly\n* Integrates with third-party tools for more advanced prospecting and verification\n\n**Pricing:** Reply.io's free plan includes 200 data search credits and access to the AI sequence generator. Paid plans start at $59 per user per month for 500 data search credits, email automation, and email warmup.\n\n\n### 7. Intercom for building chatbots",{"id":17541,"__typename":833,"image":17542},"W35kvzUaQiWXUD6Y-44O3w",{"id":17543,"alt":17544,"height":17545,"url":17546,"width":838},"Z_3Bk3UOSpKQICOrI4K_YQ","Intercom for chatbots",687,"https://livestorm.imgix.net/1127/1716029382-intercom-homepage.png",{"id":17548,"__typename":811,"text":17549},"KPK1Eny6T2CeMFkHJKm2Fg","[Intercom](https://www.intercom.com/) is an AI-powered customer service platform that engages with prospects across channels. This inbound tool:\n\n\n\n* Connects with website visitors via an AI-powered chatbot\n* Tracks conversations across email, SMS, social media, and your website\n* Has a no-code builder for custom multichannel automations \n\n**Pricing:** Intercom starts at $39 per month for inbound email and live chat functionality.\n\n\n### 8. MadKudu for lead scoring",{"id":17551,"__typename":833,"image":17552},"WBxZ_J0ZSKeExkDJMEk-ww",{"id":17553,"alt":17554,"height":17555,"url":17556,"width":838},"EQ4O8aaHTOCZiICTPyBzOg","MadKudu for lead scoring",970,"https://livestorm.imgix.net/1127/1716029440-madkudu-homepage.png",{"id":17558,"__typename":811,"text":17559},"DBIS_5PmSi-05EhYZe4nhQ","[MadKudu](https://www.madkudu.com/) is an AI-powered lead scoring tool that helps sales teams identify and prioritize high-intent accounts. This inbound platform:\n\n\n\n* Detects buying signals from dozens of data sources and creates signal-based sales playbooks\n* Offers customized AI-powered predictive scoring to improve lead quality\n* Integrates with outbound tools to streamline outreach sequences\n\n**Pricing:** Contact sales for details on MadKudu's customized plans.\n\n\n### 9. Chili Piper for lead routing",{"id":17561,"__typename":833,"image":17562},"SXWqEnntTLqRuxIXqKiXLQ",{"id":17563,"alt":17564,"height":10179,"url":17565,"width":838},"RY0HWDLgSEW7gVsWKCqiLw","Chili Piper for lead routing","https://livestorm.imgix.net/1127/1716029535-chili-piper-homepage.png",{"id":17567,"__typename":811,"text":17568},"QIa4u-NuRU2AikvtGEVMDQ","[Chili Piper](https://www.chilipiper.com/) is a lead qualification and routing tool that connects leads with sales reps—so they can close more deals. This inbound tool:\n\n\n\n* Books meetings via email and automatically updates CRM records\n* Qualifies leads and uses priority-based signals to assign them to sales reps\n* Distributes leads to sales reps automatically based on custom rules\n\n**Pricing:** Chili Piper starts at $22.50 per user per month for one-click scheduling over email.\n\n\n### 10. Calendly for booking meetings",{"id":17570,"__typename":833,"image":17571},"EUcDSoTbSYetPLh-89LHiA",{"id":17572,"alt":17573,"height":14741,"url":17574,"width":838},"cIwQnyOSTEGUaRsRs3RnQA","Calendly for scheduling","https://livestorm.imgix.net/1127/1716029595-calendly-homepage.png",{"id":17576,"__typename":811,"text":17577},"blaVHi_jRee7ZvN-YyOvWQ","Calendly is an automated scheduling tool that's ideal for discovery calls, product demos, and sales calls. This inbound platform:\n\n\n\n* Embeds booking tools on your website or landing page\n* Uses Salesforce and HubSpot integrations to route qualified leads to the right sales reps\n* Has automated workflows so you can remind prospects about meetings and follow up afterward\n\nCalendly's free plan includes one event type with unlimited meetings. Paid plans with unlimited event types and multiple calendars start at $12 per seat per month.\n\n\n### 11. Customer.io for email marketing",{"id":17579,"__typename":833,"image":17580},"DDkvZ3lMSgGZUmnk8Jzebg",{"id":17581,"alt":17582,"height":8847,"url":17583,"width":838},"JOxFnKCPQ6i23_dM6vSXfQ","Customer.io for email marketing","https://livestorm.imgix.net/1127/1716029637-customer-io-homepage.png",{"id":17585,"__typename":811,"text":17586},"YaFTayJ7QNi428Y85IF5GQ","[Customer.io](https://customer.io/) is a customer engagement platform that spans email marketing, SMS messages, and in-app notifications. This inbound tool:\n\n\n\n* Has a visual workflow builder that creates customer journeys to nurture leads efficiently\n* Sends data-driven marketing campaigns using custom behavior-based triggers\n* Uses branching logic to develop custom engagement paths for each audience segment\n\nCustomer.io starts at $100 per month for 5,000 contact profiles and 1 million emails.\n\n\n### 12. Sendoso for sending gifts",{"id":17588,"__typename":833,"image":17589},"c7SOefaZQ6WP3WqXKQ90NA",{"id":17590,"alt":17591,"height":5570,"url":17592,"width":838},"U-SSRaAkQBqgyPQjdVa6eQ","Sendoso for sending gifts","https://livestorm.imgix.net/1127/1716029683-sendoso-homepage.png",{"id":17594,"__typename":811,"text":17595},"GH6o2QTaTpOfTbdckOYIOw","Sendoso is a direct marketing platform that uses intelligent sending to develop relationships with leads. This outbound platform:\n\n\n\n* Sends your choice of gifts to key people within your target accounts\n* Offers a marketplace with a range of merchandise, physical gifts, experiences, and gift cards\n* Monitors the return on investment (ROI) of your gifts so you can optimize your strategy\n\n**Pricing:** Sendoso has customizable monthly subscriptions and a pay-as-you-go program. Contact sales for custom pricing.\n\n\n### 13. Zapier and Make for marketing automation\n\nBetween [Zapier](https://zapier.com/) and [Make](https://www.make.com/en), you can automate almost any marketing task. Both are automation platforms that integrate with over 1,000 apps.\n\n\n#### Zapier's features",{"id":17597,"__typename":833,"image":17598},"IvH6KB_tRyim-nMM3vxH0A",{"id":17599,"alt":17600,"height":8684,"url":17601,"width":838},"EeQPISpeSaONA8Sk4LQKvA","Zapier for marketing automation","https://livestorm.imgix.net/1127/1716029741-zapier-homepage.png",{"id":17603,"__typename":811,"text":17604},"eqUTWXYmQ_-uR_gIWgfx-w","With Zapier, you can:\n\n\n\n* Use a visual builder to create multi-step automated workflows with over 6,000 apps\n* Drag and drop workflows and design elements to build automated apps\n* Set up simple AI-powered chatbots on your website\n\n\n#### Zapier's pricing\n\nZapier's free plan includes 100 tasks and unlimited automations per month. Paid plans start at $29.99 per month.\n\n\n#### Make's features",{"id":17606,"__typename":833,"image":17607},"Z2Rqsw3fSGe6VF_HTtRVWA",{"id":17608,"alt":17609,"height":10622,"url":17610,"width":838},"YJQv2XTFT2CipUXYXB89uw","Make for marketing automation","https://livestorm.imgix.net/1127/1716029775-make-homepage.png",{"id":17612,"__typename":811,"text":17613},"dbPP0eZPTvm_9oj95wEf8g","With Make, you can:\n\n\n\n* Connect all your lead gen tools to create custom automated workflows\n* Add infinite steps and apps to any workflow, making them as simple or as complex as you need\n* Automate sales processes, including prospecting, outreach, and contracting\n\n\n#### Make's pricing\n\nMake's free plan includes 1,000 operations and two active scenarios per month. Paid plans start at $10.59 per month.\n\n\n### 14. HubSpot for inbound marketing and sales",{"id":17615,"__typename":833,"image":17616},"FpxLDQQWRvWbYj9ki3b88w",{"id":17617,"alt":17618,"height":7855,"url":17619,"width":838},"HKObKxzHRhKeL2Xe1NCM5A","HubSpot for inbound marketing and sales","https://livestorm.imgix.net/1127/1716029830-hubspot-sales-hub.png",{"id":17621,"__typename":811,"text":17622},"ZxlL1KbuSHW7GVKfRLyfSA","HubSpot](https://www.hubspot.com/) is an inbound marketing and sales automation platform that manages leads and helps you nurture them across channels. This tool:\n\n\n* Has email templates and analytics to help optimize your lead generation efforts\n* Automates sales processes and email sequences so you can follow up reliably\n* Records sales call data in a built-in CRM to manage leads efficiently\n\n**Pricing:** HubSpot's free plans include limited sales and marketing features. The Marketing Hub and the Sales Hub each start at $20 per seat per month.\n\n\n### 15. Pipedrive for customer relationship management",{"id":17624,"__typename":833,"image":17625},"ZbRKh2gLRKiP0Y_BOjjljQ",{"id":17626,"alt":17627,"height":17628,"url":17629,"width":838},"K3RZwhx-QwOgDq9n46AeLw","Pipedrive for customer relationship management",1069,"https://livestorm.imgix.net/1127/1716029868-pipedrive-homepage.png",{"id":17631,"__typename":811,"text":17632},"HC6ZjyUbStqthrgAF1LdLA","[Pipedrive](https://www.pipedrive.com/) is a CRM that tracks leads at every stage of the sales pipeline and automates key steps in your sales process. This platform:\n\n\n\n* Has automation tools to enrich prospecting data, schedule calls, and send follow-ups efficiently\n* Offers email builder, segmentation, and analytics tools to generate leads effectively\n* Integrates with prospecting tools like Surfe and lead capture tools like Intercom\n\n**Pricing:** Pipedrive starts at $24 per seat per month for 3,000 open deals.\n\n\n### 15. Mailshake for outbound sales",{"id":17634,"__typename":833,"image":17635},"Eq-aEp6BSZO20TO8ZrXGng",{"id":17636,"alt":36,"height":17637,"url":17638,"width":17639},"DKxSLCF_ST6bFl1Wpvfefw",839,"https://livestorm.imgix.net/1127/1728466354-screenshot-2024-10-03-at-15-53-47.png",1457,{"id":17641,"__typename":811,"text":17642},"WjvvlwGhRD6uHExq7elwTw","[Mailshake](https://mailshake.com/) is an outbound sales tool designed to help you generate more qualified leads at scale. This tool allows you to:\n\n* Automate your cold email outreach\n* Multi channel outreach with phone dialer, LinkedIn automation and email. \n* Find prospects with their Data Finder tool with a database of 100m+\n\n**Pricing:** Mailshake's pricing starts at $25 per month for their starter plans. Mid tier plans pricing is $45 per month while their unlimited sales engagement plan is $85 per month \n\n\n## Livestorm for lead generation\n\nWhen on-demand webinars are an integral part of your team's lead gen strategy, Livestorm helps you:\n\n\n\n* Automate webinars to share thought leadership and customer education on autopilot\n* Set up email cadences to follow up with engaged leads automatically\n* Use thousands of [Livestorm integrations](https://livestorm.co/integrations) to create a custom lead generation software stack\n\nWant to see how our webinar platform works with your tech stack? [Sign up for a free Livestorm account](https://app.livestorm.co/#/signup) and automate your next webinar in minutes.",{"id":17644,"alt":17645,"height":897,"url":17646,"width":899},"cfSYZjwQRbmKn812KEj66g","lead generation professional working at a laptop","https://livestorm.imgix.net/1127/1716041453-lead-generation-tools.jpg","2024-05-22",[],"Discover the top lead generation software to improve your sales process. Find the best tools for prospecting, cold outreach, lead scoring, and more.",[17651],{"id":17652,"contentData":17653},"EbOfH--GRaKCCCwm1S7psQ",{"@context":1167,"@type":1168,"name":16992,"description":16993,"thumbnailUrl":16994,"uploadDate":16995,"duration":16996,"embedUrl":16997,"interactionCount":17654},"4074","16 Best Lead Generation Tools (Inbound & Outbound)",{"id":17657,"alternativeVersions":17658,"_locales":17661,"_publishedAt":17662,"_updatedAt":17663,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":17664,"blogPostAuthor":17666,"cluster":17668,"content":17677,"coverImage":36,"coverWithImgix":17734,"bottomContentOffer":166,"date":17647,"headerCta":493,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":17735,"relatedPillarPage":166,"seoDescription":17736,"sidebarContentCard":166,"structuredData":17737,"subtitle":17736,"title":17757,"slug":17660},"e9gwGmLcRimqiZoqSzUwgA",[17659],{"locale":756,"value":17660},"b2b-event-marketing",[756],"2024-10-07T10:30:02+02:00","2024-10-07T10:30:01+02:00",[17665],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":17667,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":7824,"bottomContentCardCtaTitle":780,"bottomContentCardText":7825,"bottomContentCardTitle":7826,"displayCustomerLogoSection":493,"headerCtaText":7827,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":17669,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":17670,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":17671,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7844,"title":7845,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":7831,"trackName":32,"trackNameFallback":7832,"backgroundImage":17672,"coMarketing":166,"ebook":17673,"image":17674,"resourceType":17675,"shortDescription":7842,"slug":7843,"title":7832},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":7835},{"id":7837,"alt":7838,"height":564,"url":7839,"width":551},{"id":1339,"color":394,"cta":800,"icon":17676,"name":554},{"id":410,"name":411},[17678,17681,17684,17687,17690,17693,17696,17699,17705,17708,17716,17719,17722,17725,17731],{"id":17679,"__typename":811,"text":17680},"PVNHAH8-SiCPeRChet45Iw","Building strong B2B relationships can be incredibly effective for attracting a loyal customer base and developing a competitive advantage. But when you really want to connect with your customer base, you'll want to look beyond asynchronous channels like email and social media.\n\nWith B2B event marketing, you can organize experiences and engage your target audience in real time.\n\nMapping out your organization's event marketing strategy and need to present a compelling case to leadership? Use our B2B event marketing guide to spark ideas and read up on best practices.\n\n\n## How can B2B event marketing benefit your business?\n\nWhether your team focuses on in-person, virtual, or [hybrid events](https://livestorm.co/blog/what-is-hybrid-event), they can make a measurable impact on marketing and business goals. A successful B2B event strategy allows your team to:\n\n\n\n* **Interact with customers and prospects in small groups or one on one.** These personal connections can create deeper relationships and an increased sense of loyalty.\n* **Educate your target market about your solutions.** From large-scale demos to hands-on tutorials to in-depth seminars, events are great for showcasing your products and services.\n* **Guide prospects toward the next stage of their buyer's journey.** Virtual and [live events](https://livestorm.co/use-cases/live-events) are great for lead generation, and both event formats can also drive conversions.\n* **Establish authority in your business's industry or vertical.** By hosting high-quality events with in-demand speakers, you can also build trust among prospects and customers.",{"id":17682,"__typename":833,"image":17683},"TCDeMJXWQkCYKjHFZIm-lw",{"id":1265,"alt":1266,"height":897,"url":1267,"width":899},{"id":17685,"__typename":811,"text":17686},"L-vSKWiGRUm7oW6wdGy9hA","## 5 Types of B2B events\n\nFrom industry-wide happenings to small gatherings, there's an event for every marketing goal.\n\n\n### 1. Conferences\n\nGreat for networking and education, B2B conferences tend to be large multi-day events. Whether you opt to host in-person, hybrid, or [virtual conferences](https://livestorm.co/blog/virtual-conference), these events can include multiple panels, talks, or seminars.\n\nFor example, SaaStr is an annual gathering for B2B SaaS founders, executives, and venture capitalists (VCs). The multi-day event includes a full agenda of keynote speeches, hands-on workshops, and mentoring sessions.\n\n\n### 2. Webinars\n\nWebinars are ideal for educating customers and establishing authority in a niche. These [virtual events](https://livestorm.co/resources/guides/what-is-a-virtual-event) can feature multiple speakers, and they often allow for viewer engagement via live chat and interactive activities.",{"id":17688,"__typename":913,"youtubeLink":17689},"Eqa-6dOmRiKMmYGOYCAwCg","https://www.youtube.com/embed/_E3DMjbo5Ac?si=xzd9gy-90eHwKwd6",{"id":17691,"__typename":811,"text":17692},"MKAqb9HOR5GUJdoECUpA1g","As an example,[ Livestorm recently hosted a webinar](https://www.youtube.com/watch?v=_E3DMjbo5Ac) to educate our audience about webinar distribution. While the event was live streamed, it's now available as an on-demand event that customers can watch any time.\n\n\n### 3. Trade shows\n\nTrade shows allow businesses in a specific industry or vertical to showcase products and services in a dedicated space. They're ideal for building brand awareness and generating leads among in-market buyers.\n\nFor instance, Total Product Expo is a major B2B trade show for independent retailers. At the show, attendees can buy wholesale products directly, attend educational seminars, and network with retailers and sellers.\n\n\n### 4. Product launches\n\nProduct launches are ideal for promoting new products and services. In some cases, they may simply generate interest and buzz, but in other cases, they may coincide with the product's release for B2B consumers.\n\nApple Events are some of the best known product launch [event marketing examples](https://livestorm.co/blog/event-marketing-examples). These allow Apple to announce new products and demonstrate them for a largely virtual audience.\n\n\n### 5. VIP dinners\n\nWhile many of the event types above are easy to scale for large audiences, VIP dinners are the opposite. Instead, these small group gatherings prioritize quality over quantity, a key [event marketing trend](https://livestorm.co/blog/event-marketing-trends).\n\nFor example, the Game Changers Dinner was an invitation-only event for B2B SaaS leaders. This private event was held at a large B2B conference, creating a space for a select few people to build relationships.",{"id":17694,"__typename":913,"youtubeLink":17695},"A0hT9iWKRdm1Q4T9hwiPTg","https://www.youtube.com/embed/KmiUtyOW1ec?si=Ckt9BCCV8L-tbGtI",{"id":17697,"__typename":811,"text":17698},"SwzCeMgOSGuAQaC0F-rZMQ","## Best practices for a successful B2B event marketing strategy\n\nB2B events can be pricey to pull off, so it's important to make sure they deliver the intended results. Design a thoughtful B2B [event marketing strategy](https://livestorm.co/blog/event-marketing-strategies) to ensure you get the return on investment (ROI) you need.\n\n\n### Clarify event marketing goals\n\n**Before you begin brainstorming session names or speaker lists, get clear on your goals.** The objectives you need to achieve will inform every element of the event.\n\nFirst, clarify the primary goal for the event. This goal should align with your organization's B2B marketing strategies.\n\nFor example, do you need to improve awareness of a new product, generate leads, or nurture a few high-value prospects? Let this answer determine your event format.\n\nThen, work with your team to set key performance indicators (KPIs):\n\n\n\n* How much of your primary metric do you need for the event to be considered a success?\n* How many attendees do you need to achieve your goal?\n* How many visits to your event website do you need to secure those registrations?\n\n\n### Define your target audience\n\nNext, specify the audience you want to attract to the event. If the event is exclusive to your customer base, your [buyer persona](https://www.semrush.com/blog/buyer-persona/) may be a good place to start. If you're hosting the event with other businesses, you may need to expand or narrow this description.\n\nTo clarify your ideal customer profile (ICP) for the event, consider factors like:\n\n\n\n* Industry, vertical, or niche (e.g., deep tech)\n* Company size (e.g., 100 to 250 employees)\n* Job title (e.g., executives or individual contributors)\n* Company location (e.g., North America or New York City)\n* Annual revenue (e.g., $1 million or more)",{"id":17700,"__typename":833,"image":17701},"ISmI9x4eTrWdtGsgRVSXvg",{"id":17702,"alt":17703,"height":9250,"url":17704,"width":3224},"48590582","People attending a marketing event sitting in an auditorium","https://livestorm.imgix.net/1127/1665596560-04-people-attending-a-marketing-event-sitting-on-a-theatre-looking-room_4_11zon.jpeg",{"id":17706,"__typename":811,"text":17707},"BS7mIRgMTxS_MLShU0VUmA","Once you know who you want to target, you can begin building a list of people to invite. **Use customer lists to nurture existing relationships—or use prospecting tools to reach out to new potential customers.**\n\n\n### Plan a compelling agenda\n\nNow that you've decided on an event format and a target audience, plan an agenda. The details will vary widely depending on the type of event you host.\n\nHere are a few general rules to keep in mind as you plan:\n\n\n\n* **Focus on education or promotion, but leave plenty of time and space for engagement and networking.** Organize networking sessions for in-person events or set up virtual speed networking.\n* **Prioritize event content that attendees can't find elsewhere.** Provide exclusive content to give your ICP a great reason to attend.\n* **Invite external speakers to attract a wider audience.** Seek out public figures with their own built-in audiences to boost registration and get your event in front of more people.\n\n\n### Choose the right technology\n\nWhether you're planning an in-person or virtual format, you need the right [event marketing tools](https://livestorm.co/blog/event-marketing-tools) to pull it off successfully. Here are few types of tools you'll need:\n\n\n\n* **[Virtual event software](https://livestorm.co/virtual-event-software) to live stream the event as it happens.** For example, Livestorm can live stream virtual events to up to 3,000 attendees for up to 12 hours per session.\n* **Marketing automation software to promote the event to your target audience.** For example, social media and email marketing tools can boost awareness and drive registrations.\n* **Customer relationship management (CRM) tool to handle contact information.** With a CRM, you can track attendees and plan follow-ups after the event.",{"id":17709,"__typename":833,"image":17710},"WlaLIAFKQd2TV51M1b3RYQ",{"id":17711,"alt":17712,"height":17713,"url":17714,"width":17715},"48905475","Livestorm webinar host view with names and profile pictures of attendees",480,"https://livestorm.imgix.net/1127/1671640505-livestorm-webinar-host-view.jpg",751,{"id":17717,"__typename":811,"text":17718},"LIo2Q8nKTJq0-GFBT12fEw","### Offer a virtual or hybrid option\n\nIf you're planning an event in a physical location, you'll likely want to prioritize in-person attendees. But if you want to attract more registrations, consider opening the event up to virtual attendees.\n\n**A hybrid or [virtual event marketing strategy](https://livestorm.co/blog/virtual-event-marketing-guide) can boost your attendance numbers and generate more value from your efforts.** To succeed with this format, live stream sessions and offer virtual networking opportunities.\n\n\n### Promote the event across marketing channels\n\n**Once you've planned the event, make sure your target audience knows about it.** Some of the best channels for B2B marketing include:\n\n\n\n* **Email marketing:** Send an invitation to your contact list. Segment your list to ensure you only invite people who fit your ideal attendee for the event.\n* **Social media marketing:** Announce the event on social media and publish teaser videos. Include links to registration pages to make signups easy.\n* **Influencer marketing:** Partner with \u003Ca href=\"https://www.denierob.com/blog/b2b-marketing-on-social-media-how-to-get-started\" rel=\"noopener\" target=\"_blank\">B2B influencers\u003C/a>in your niche for added promotion. In some cases, speakers can double as influencers.",{"id":17720,"__typename":913,"youtubeLink":17721},"NzeN9nNlTt2bOlV4D-ZMDQ","https://www.youtube.com/embed/XCGvklgtsDM?si=uKT3W-uDfDqStD5U",{"id":17723,"__typename":811,"text":17724},"LdvVIaInQ3Wxg0zWWekpwA","### Set up a lead nurturing system\n\n**Your marketing opportunities don't end when the event concludes.** Instead, turn the event into a lead generation opportunity by following up with attendees afterward.\n\nIf you hosted a virtual or hybrid event, email attendees a link to the recording so they can rewatch or catch sessions they missed. Use email segmentation to send additional nurturing emails to in-market prospects.",{"id":17726,"__typename":833,"image":17727},"QI53olrhSyqe1QH5rsQC0w",{"id":17728,"alt":17729,"height":9926,"url":17730,"width":1776},"47475625","Livestorm on-demand webinars","https://livestorm.imgix.net/1127/1659381825-on-demand-webinars.jpg",{"id":17732,"__typename":811,"text":17733},"IjfAr-vWSIm40yZ_Vw7WQQ","You can also retarget attendees with social media or display ads. With this tactic, you can continue to engage interested prospects across channels.\n\n### Measure and analyze results\n\nWhen the event ends, compare the results to the KPIs you set. Whether you successfully reached your goal or your team over- or under-performed, take time to understand why. Ask questions like:\n\n\n\n* Which tactic or channel drove the most and least registrations?\n* Which tactic or channel had the highest and lowest ROI?\n* Which speaker or session generated the most engagement?\n* What would you do differently when planning future events?\n\n\n## Livestorm for B2B event marketing\n\nFrom online conferences to webinar series to product launches, Livestorm makes it easy to run successful B2B events. With Livestorm, you can:\n\n\n\n* Live stream events and host on-demand asynchronous events\n* Interact with attendees via live chat, polls, and Q&As\n* Create custom registration pages for B2B events\n* Send email sequences to improve attendance and lead generation\n* Use thousands of [app integrations](https://livestorm.co/integrations) to sync with your marketing and sales tech stack\n\nReady to try our video marketing platform for your B2B event? [Sign up for a free account](https://app.livestorm.co/#/signup) and host your next webinar in minutes.",{"id":11122,"alt":11123,"height":897,"url":11124,"width":899},[],"Learn how to leverage the power of B2B event marketing to promote your brand, product, or service. Discover best practices and top marketing tactics.",[17738,17748,17753],{"id":17739,"contentData":17740},"JV-vddv8TKWD8JB-86hztQ",{"@context":1167,"@type":1168,"name":17741,"description":17742,"thumbnailUrl":17743,"uploadDate":17744,"duration":17745,"embedUrl":17746,"interactionCount":17747},"How to amplify your webinar distribution and attract the right audience","Webinar promotion is a key aspect of the success of your online event. Attracting the right audience will make a much bigger impact. In this webinar, Livestorm and Ambassify experts, share their best practices and tips to: Promote webinars effectively on your communication channels Leverage the voice of employees Amplify your reach Attract the right target audience","https://i.ytimg.com/vi/_E3DMjbo5Ac/default.jpg","2024-02-13T22:52:50Z","PT48M31S","https://www.youtube.com/embed/_E3DMjbo5Ac","117",{"id":17749,"contentData":17750},"QbTJA6bTQvWsrw-8jn63-w",{"@context":1167,"@type":1168,"name":8365,"description":17751,"thumbnailUrl":8367,"uploadDate":8368,"duration":8369,"embedUrl":8205,"interactionCount":17752},"As virtual events become the new norm, finding ways to engage your audience is more crucial than ever. Check out this video for actionable tips to activate your audience and boost engagement in your online events! ⏱️ Timestamps: 00:00 - Intro 00:44 - Use a video engagement platform 01:43 - Enable emoji reactions 02:25 - Choose the right format 03:30 - Run live polls 04:40 - Host rapid fire-questions 05:28 - Host a Q&A session 06:11 - Run an ice-breaker 06:46 - Share resources 07:27 - Send a Call-to-Action 08:03 - Measure engagement Want more Ice breaker ideas? We’re sharing some of our favorite ice breaker ideas for virtual teams of all kinds • Ice breaker Questions: https://livestorm.co/ice-breaker-questions • Ice breaker Games and Activities: https://livestorm.co/ice-breaker-games 🎯 Measure video engagement of your online events: https://bit.ly/3xcn3xh ❤️ Like this video? Subscribe to our channel: https://bit.ly/3xlYcZ1 ---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","799",{"id":17754,"contentData":17755},"N_hzEYxCQxqXsz4PWh2ncg",{"@context":1167,"@type":1168,"name":4238,"description":4239,"thumbnailUrl":4240,"uploadDate":4241,"duration":4242,"embedUrl":4215,"interactionCount":17756},"2150","Ultimate Guide to B2B Event Marketing - Best Practices",{"id":17759,"alternativeVersions":17760,"_locales":17763,"_publishedAt":17764,"_updatedAt":17765,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":17766,"blogPostAuthor":17768,"cluster":17770,"content":17777,"coverImage":36,"coverWithImgix":17843,"bottomContentOffer":166,"date":17847,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":17848,"relatedPillarPage":166,"seoDescription":17849,"sidebarContentCard":166,"structuredData":17850,"subtitle":17849,"title":17875,"slug":17762},"147494574",[17761],{"locale":756,"value":17762},"create-a-webinar-funnel",[756],"2024-09-16T10:17:51+02:00","2024-09-16T10:17:47+02:00",[17767],{"id":872,"name":681,"slug":682},{"id":2076,"avatar":17769,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":17771,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":17772,"coMarketing":493,"ebook":17773,"image":17774,"resourceType":17775,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":17776,"name":554},{"id":410,"name":411},[17778,17781,17784,17791,17794,17798,17801,17805,17808,17816,17819,17823,17826,17830,17833,17837,17840],{"id":17779,"__typename":811,"text":17780},"147494578","You’ve poured countless hours and resources into creating a product or service that you know will change people’s lives. It’s the best on the market, but there’s one problem — you’re struggling to reach your ideal audience. \n\nThat’s where a webinar sales funnel comes in. It’s your secret weapon to generate leads, build brand awareness, educate your audience, and convert your prospects into paying customers. \n\nBut how do you create a webinar funnel that helps automate your sales process, scale your business, and achieve your marketing goals? In this article, we’ll break down the webinar funnel process and give practical tips to help you achieve your goals. ",{"id":17782,"__typename":811,"text":17783},"147494579","## What is a **webinar sales funnel?**\n\nA [webinar](https://livestorm.co/resources/guides/what-is-a-webinar) sales funnel is a series of steps for converting potential customers into paying subscribers by using webinars to guide them through the sales process. It typically involves five stages:\n\n\n\n1. **Awareness**. This is the first stage of the funnel, where you generate interest in your product or service through social media, paid ads, and email marketing and get people to sign up for your webinar. New leads at this stage are considered to be top of the funnel (ToFu).\n2. **Interest**. Once someone has signed up for your webinar, they’re in the interest stage. You want to keep them engaged through emails, teasers, or valuable educational resources. These leads are moving from ToFu to middle of the funnel (MoFu).\n3. **Consideration**. During the webinar, your mission is to educate the audience about what your product or service can do for them (and make sure it sounds highly valuable). This is the consideration stage, where potential customers are weighing the pros and cons of your offer. They’re now bottom of the funnel (BoFu).\n4. **Purchase**. Towards the end of your webinar, you want to lead your audience to the purchase stage. You can offer extra resources or a special promotion or discount to encourage them to become buyers. If they don’t take the plunge straightaway, you can still follow up with other resources or webinar opportunities in future.\n5. **Post-purchase**. After the webinar, even if you successfully made a sale, your relationship with the customer doesn't end there. The last stage of your funnel should be reserved for following up with your customers to provide support and get feedback. This makes them more likely to have a positive customer experience and recommend your brand to everyone they know. ",{"id":17785,"__typename":833,"image":17786},"147494580",{"id":17787,"alt":17788,"height":17789,"url":17790,"width":2524},"49378736","A webinar funnel workflow created in Miro",1388,"https://livestorm.imgix.net/1127/1679951653-1-webinar-funnel-flowchart-created-with-miro.jpg",{"id":17792,"__typename":811,"text":17793},"147494581","## Benefits of creating a **webinar funnel**\n\nWhen done right, webinar funnels are the ultimate lead-generation tool for sales and marketing teams. A well-crafted webinar funnel helps you:\n\n\n\n1. Connect face-to-face with prospects\n2. Reach a wider audience\n3. Position your brand as a thought leader\n\n\n### **1. Connect face-to-face with prospects**\n\nWebinars let you connect with prospects in a more personal way than cold calls and emails. You directly interact with your attendees through live chat and Q&A sessions, so you can build relationships and trust with them.\n\n\n### **2. Reach a wider audience**\n\nUnlike in-person events, webinars can be accessed from anywhere in the world, so you reach a larger audience. This gives you opportunities to expand your brand's reach and attract potential customers who may have never heard of your business otherwise. \n\n\n### **3. Position your brand as a thought leader**\n\nWhen you provide valuable insights and expertise through webinars, you establish your brand as an authority in the eyes of your audience. This helps build credibility, trust, and loyalty among your target audience, and you give them the confidence to choose your brand when making a purchase decision. \n\n\n## 10 Steps to **create a webinar funnel** that converts\n\nWhen you start building your webinar funnel, you must focus on what value the webinar will provide to the audience and what your overall objectives are. \n\nHere's how to get started: \n\n\n\n1. Define your target audience\n2. Determine your success criteria\n3. Pick a webinar format\n4. Choose the right webinar platform\n5. Create a webinar landing page \n6. Promote webinar registration\n7. Host a memorable free webinar\n8. Add a call to action (CTA)\n9. Send follow-up emails and create an evergreen webinar funnel\n10. Analyze results\n\n\n### **1. Define your target audience**\n\nWho’s your ideal customer? What are they looking for? What motivates them? **Whether you’re targeting entrepreneurs, marketers, or small businesses, you need to know how your webinar will solve their pain points.**\n\nFor example, if you’re on the sales team for a project management SaaS tool, you could host a series of webinars aimed at small and medium-sized businesses (SMBs), such as “New Platform Onboarding Hacks for HR teams: How to Make Everyone an Early Adopter”. Depending on your target audience, you might focus on delivering entirely educational webinars or setting up [deminars](https://livestorm.co/blog/deminar) that showcase case studies or testimonials from other SMBs using your software.\n\n \n\nUse tools like [Google Analytics](https://livestorm.co/integrations/google-analytics) to identify the demographics and interests of your website visitors and social media analytics tools like [HubSpot](https://livestorm.co/integrations/hubspot) to find who's most likely to be interested in your webinar. Customer surveys — or even a quick LinkedIn poll — can also help you get direct feedback from potential buyers.\n\n\n### **2. Determine your success criteria**\n\nDefining what success looks like for your webinar will help you create a solid plan and stay on track. Ask questions like: \n\n\n\n* What is the target revenue, and what percentage of that do you want to achieve through your event marketing strategy?\n* What is the average customer lifetime value (CLV), and how many customers do you need to acquire to achieve your revenue goal?\n* What is the cost per acquisition, and how can you optimize your webinar funnel to reduce that cost and improve ROI?\n\nFor example, if you're [hosting a webinar](https://livestorm.co/blog/how-to-create-and-host-a-webinar) to introduce a new product, your success criteria can look like this:\n\n\n\n* **Registration rate:** A goal of 500 registrations.\n* **Attendance rate**: An attendance rate of at least 50%, or 250 attendees.\n* **Engagement rate:** At least 50 questions or comments from attendees.\n* **Conversion rate:** Converting at least 10% of attendees to paying customers would equate to 25 new customers.\n* **Revenue goal:** Based on the average value of a new customer, a revenue goal of $50,000 from the webinar.\n\n\n",{"id":17795,"__typename":2560,"feature":17796},"147661993",{"id":3722,"imageOnlyUsedForWowFeatures":17797,"productAnnouncementBlockTitle":3727,"productAnnouncementBlockText":3728},{"id":3724,"alt":3725,"height":2566,"url":3726,"width":2568},{"id":17799,"__typename":811,"text":17800},"147661994","### **3. Pick a webinar format**\n\nOnce you’ve defined your target audience, it's time to decide the format of your webinar. Think about the success criteria you just listed, whether it's generating leads, educating customers, or selling a product. And then, use a \u003Ca href=\"https://www.movavi.com/learning-portal/free-video-editing-software.html\" rel=\"noopener\" target=\"_blank\">free editing software\u003C/a> to put your clips together and create a compelling visual presentation.\n\nSome common webinar formats include:\n\n\n\n1. Lead generation webinars\n2. Thought leadership webinars\n3. Product demo webinars\n4. Customer onboarding webinars\n5. Customer success webinars\n\n\n#### **1. Lead generation webinars** \n\nLead gen webinars aim at attracting potential new customers by providing educational content on topics relevant to your target market. Depending on the content, your webinars could be introduced to different funnel stages (i.e. ToFu, MoFu, or BoFu) and may include elements of pitching or selling your product or service. \n\n\n#### **2. Thought leadership webinars** \n\nThese webinars are typically ToFu webinars and help position your business as an expert in your industry. Here, you focus on providing valuable industry insights, trends, and best practices. Panel discussions, interviews, fireside chats, or even solo presentations from industry leaders are great formats for dynamic conversations. \n\n\n#### **3. Product demo webinars** \n\nAlso known as “deminars”, these webinars are usually MoFu, as they’re targeted towards prospects who’ve already shown interest in your offering and are evaluating it as a potential solution for their needs. Here you showcase a product or service, highlighting its features and benefits and helping your audience decide. \n\n\n#### **4. Customer onboarding webinars** \n\nThese webinars typically fall under the post-purchase stage of the webinar funnel or bottom of the funnel (BoFu). These webinars aim to educate new customers on how to use the product or service they have just purchased. You can host Q&A sessions, step-by-step demonstrations, or showcase case studies to help new customers learn about your product.\n\n\n#### **5. Customer success webinars**\n\nThese are also BoFu webinars as they help build customer loyalty and advocacy. A customer success webinar aims at providing value to your existing customers by helping them make the most of your product or service through demos, success stories, product updates, and feature releases. \n\n\n### **4. Choose the right webinar platform**\n\nThe next step is to identify the [best webinar platform](https://livestorm.co/blog/best-webinar-platforms) that works for you and your attendees. Livestorm, Zoom, Webex, and GoToWebinar are popular choices.\n\nTo help choose yours, think about:\n\n\n\n* Number of webinar attendees\n* Compatibility with your existing tools and systems\n* Engagement features like polls, Q&A, and chat\n* Customization options for branding and design\n* Security and privacy measures\n* Analytics and reporting capabilities\n* Technical support and resources available\n\nYou also need a tool that supports your entire webinar lifecycle from lead generation and audience engagement to post-webinar follow-up. For example, can you create custom landing pages and promote your webinar during the awareness stage? And does your webinar platform integrate with CRM tools like [HubSpot](https://livestorm.co/integrations/hubspot) and [Salesforce](https://livestorm.co/integrations/salesforce) or marketing automation software like [MailChimp](https://livestorm.co/integrations/mailchimp) or [ActiveCampaign](https://livestorm.co/integrations/active-campaign) to automatically send follow-up emails or schedule sales calls after the webinar?",{"id":17802,"__typename":833,"image":17803},"147494583",{"id":7607,"alt":17804,"height":3402,"url":7609,"width":899},"A team hosting a free webinar on Livestorm",{"id":17806,"__typename":811,"text":17807},"147494584","### **5. Create a webinar landing page**\n\nYour webinar landing page is the first impression of your event. So what do you put on a webinar landing page?\n\n\n\n* **An eye-catching headline** that explains what attendees will learn from the webinar.\n* **A brief description** of the event and a list of topics that will be covered.\n* **The date, time, duration** of the webinar, and time zone.\n* **A registration form** for attendees to fill out.\n\nYou can use data collection tools like [Typeform](https://livestorm.co/integrations/typeform) to build your registration form from scratch. Or use Livestorm's registration pages with 14 default fields and custom fields to capture just the data you need for your event. Plus, with Livestorm, you can customize your branding and add social sharing icons to increase your reach.",{"id":17809,"__typename":833,"image":17810},"147494598",{"id":17811,"alt":17812,"height":17813,"url":17814,"width":17815},"49373166","Livestorm’s customized webinar registration page",2334,"https://livestorm.imgix.net/1127/1679679221-livestorm-webinar.jpg",2562,{"id":17817,"__typename":811,"text":17818},"147494599","### **6. Promote the webinar registration page**\n\nIt's time to start promoting! The more people you can get to register for your webinar, the higher your chances of achieving your goals.\n\nHere are our top [webinar tips](https://livestorm.co/resources/guides/webinar-best-practices) for a successful promotion:\n\n\n\n1. Leverage your social media following\n2. Push web traffic to your webinar landing page\n3. Use email marketing \n4. Retarget audience with paid ads\n\n\n#### **1. Leverage your social media following**\n\nWhether you have a large or a small following, you can use social media to attract your existing followers and get them sharing among their networks. Use a mix of media to create posts that capture attention. You can even create a dedicated event page or event hashtag to create a buzz around your webinar. \n\n\n#### **2. Push web traffic to your webinar landing page**\n\nPromote your webinar through your website by creating a banner or pop-up that directs visitors to your landing page. Use timers and countdowns to create a sense of urgency and drive registrations.\n\n\n#### **3. Use email marketing**\n\nUse your customer relationship management (CRM) systems like Salesforce or Hubspot to segment your email list based on their interests and engagement levels. This way, you send targeted messages to only those interested in the topic. With Livestorm, you can set up automated email sequences from confirmation to webinar reminders and even follow-up emails after your event.\n\n\n#### **4. Retarget audience with paid ads**\n\nPlatforms like Google Ads, Facebook Ads, and LinkedIn Ads are an effective way to retarget people who visited your webinar page but didn’t register. You can also create lookalike or custom audiences based on their behavior and demographics to make your ads more relevant.\n\n\n### **7. Host a memorable webinar** \n\nA memorable webinar engages the audience, provides valuable insights, and leaves a lasting impression. And that’s the best way to get attendees to share their webinar experience with others and generate positive word-of-mouth recommendations for your brand. \n\nHere’s how you can create a memorable webinar: \n\n\n\n* Plan ahead and prepare for the webinar by creating an outline, practicing your presentation, and testing the webinar platform you want to use beforehand.\n* Keep your audience engaged throughout with interactive features like polls, Q&A sessions, and chat.\n* Use visuals like slides, videos, and images to help illustrate your points.\n* Keep your presentation concise and focused on avoiding overwhelming your audience with too much information.\n* Use Livestorm’s [Handouts plugin](https://livestorm.co/integrations/handouts) to share free downloadable resources like e-books, infographics, or checklists.\n* After the webinar, follow up with attendees by sending a thank-you email or providing additional resources.\n* Ask for feedback from attendees to learn what worked well and what could be better next time.\n\n**Pro tip:** Livestorm integrates with design tools like Visme, Miro, and Mural so you can create stunning visuals and present them directly within your event room. ",{"id":17820,"__typename":833,"image":17821},"147494600",{"id":5738,"alt":17822,"height":3402,"url":5740,"width":899},"Livestorm’s Q&A sessions for interactive webinars",{"id":17824,"__typename":811,"text":17825},"147494601","### **8. Add a call to action (CTA)**\n\nAdding a CTA to your webinar can help you gently nudge attendees toward the next stage of the funnel. But you need to time CTAs right. Typically, it's best to include your CTA towards the end of your webinar, after you've provided value and built trust.\n\nYour CTA can lead your audience to:\n\n\n\n* Join your mailing list\n* Subscribe to your premium content\n* Take a survey\n* Sign up for a free trial\n* Book a demo\n\nIf you're using Livestorm, you can directly send clickable CTAs within your meeting room so attendees can act on them immediately. Plus, you can customize the CTA text, button, and URL to meet your needs.\n",{"id":17827,"__typename":833,"image":17828},"147494602",{"id":10055,"alt":17829,"height":3402,"url":10057,"width":899},"Livestorm’s clickable CTA for online webinars",{"id":17831,"__typename":811,"text":17832},"147494603","### **9. Send follow-up emails and create an evergreen webinar funnel**\n\nJust because the live event has ended doesn’t mean the conversation should too! You need to keep nurturing your leads and convert them into customers. \n\nThank attendees for their participation and include key takeaways from the webinar. You can offer additional materials, discounts on related products and services, or even free trials.\n\nOr you can create an evergreen webinar funnel — a series of automated webinars that run on a schedule, allowing you to continuously generate leads and sales without manually hosting live webinars. This can be done by pre-recording a webinar and setting it up to play at specific times or on-demand, depending on the lead's behavior.\n\nSo if you use Livestorm, you can set your live webinars to be recorded automatically and then use the instant replay feature, to share the webinar recording with all your registrants — not just attendees. This shows that you’re invested in their experience and are willing to provide them with the content they need, even if they didn't make it to the live event.",{"id":17834,"__typename":833,"image":17835},"147494604",{"id":3389,"alt":17836,"height":2566,"url":3391,"width":2568},"Livestorm’s email cadences for automated webinar updates",{"id":17838,"__typename":811,"text":17839},"147494605","### **10. Analyze your results** \n\nA good webinar platform will give you access to an analytics dashboard with metrics like attendance rate, engagement rate, and conversion rate. This way, you gather valuable insights and can make data-driven decisions to improve your future webinars. \n\nFor example, if your registration rate is low, you may need to re-evaluate your promotion strategy. If your attendance rate is high, but your engagement rate is low, you may need to adjust your content to be more engaging. If your conversion rate is low, you may need to strategize a better offer and CTA.\n\n[Webinar software](https://livestorm.co/webinar-software) like Livestorm can help you measure your KPIs. You can also track other metrics like the number of sessions, creation date, average duration, number of replay viewers, and number of messages/questions/polls to make data-driven decisions.\n\n\n## **Attract, Engage, Convert**\n\nThe key to a successful webinar funnel is to create a personalized and engaging experience for your audience. Here's a quick recap of the steps you need to take:\n\n\n\n* **Identify your target audience**. No one-size-fits-all.\n* **Create a webinar registration page**. Spread the word like wildfire.\n* **Leverage social media**. Get social, get seen.\n* **Drive web traffic**. Make them click.\n* **Email marketing**. Your secret weapon.\n* **Retarget with ads**. Keep 'em coming back for more.\n* **Host a memorable webinar**. Make it a party!\n* **Analyze your results**. Learn, improve, repeat.\n\nCreating an effective webinar funnel takes time, effort, and a lot of trial and error. You need an all-in-one live webinar platform like Livestorm to simplify the process. With Livestorm, you can rely on one platform to create registration pages, host dynamic webinars, and nurture leads with follow-up emails. Plus, you can analyze your event KPIs all in one place.\n\nWith the right approach and tool, your webinar funnel can help you generate more leads, convert them into customers and boost your bottom line.",{"id":17841,"__typename":811,"text":17842},"147494606","## **Frequently asked questions** about creating a webinar funnel\n\n\n### **What are the 4 areas of creating an automated webinar sales funnel?** \n\nThe 4 areas of creating an automated webinar sales funnel include:\n\n\n\n1. **Lead generation**. This can be done through social media marketing, paid advertising, and content marketing. Tools like HubSpot can help automate your social media and content marketing efforts, while tools like Google Ads and Facebook Ads Manager can automate your paid advertising campaigns.\n2. **Landing pages**. Here you want to drive leads to a sign-up page for your webinar. Tools like Leadpages and ClickFunnels can help you create effective landing pages and automate the process of sending out reminder emails to registrants.\n3. **Evergreen webinar**. You can deliver a pre-recorded, automated webinar to educate and persuade potential customers to take action.\n4. **Sales and Follow-up**. Tools like ActiveCampaign, and Mailchimp can help you automate email marketing campaigns and follow-up sequences, while tools like Calendly and Google Calendar can automate the scheduling of sales calls with potential customers.\n\n\n### **What is the webinar funnel process?** \n\nThe webinar funnel process involves using strategies and tactics to attract potential customers, engage them through a webinar, and ultimately convert them into paying customers. It involves five stages: \n\n\n\n1. Awareness\n2. Interest\n3. Consideration\n4. Purchase\n5. Post-purchase\n\n\n### **What are the steps for creating a webinar funnel?**\n\nThe steps for creating a webinar funnel include:\n\n\n\n1. Identifying your target audience\n2. Determining your success criteria\n3. Choosing a webinar format\n4. Choosing the right webinar platform\n5. Creating a webinar landing page \n6. Promoting webinar registration\n7. Hosting a memorable free webinar\n8. Adding a call to action (CTA)\n9. Sending follow-up emails and creating an evergreen webinar funnel\n10. Analyzing results\n\n\n### **What’s the difference between a webinar funnel and a landing page?** \n\nThe difference between a webinar funnel and a landing page is that a webinar funnel is a multi-step process that takes a prospect from being aware of your brand to becoming a paying customer through a webinar. On the other hand, a landing page is a standalone web page designed to capture a visitor's information and convert them into a lead or a sale.",{"id":17844,"alt":17845,"height":1776,"url":17846,"width":2228},"49378746","How to Create a Webinar Funnel That Converts The Complete Guide","https://livestorm.imgix.net/1127/1679952750-how-to-create-a-webinar-funnel-that-converts-the-complete-guide.jpg","2023-04-05",[],"Maximize your revenue potential with a webinar sales funnel. Our expert tips help optimize your funnel for high-quality lead generation and conversions.",[17851],{"id":17852,"contentData":17853},"147494636",{"@context":1143,"@type":1144,"mainEntity":17854},[17855,17859,17863,17867,17871],{"@type":1147,"name":17856,"acceptedAnswer":17857},"What is a webinar sales funnel?",{"@type":1150,"text":17858},"A webinar sales funnel is a series of steps for converting potential customers into paying subscribers by using webinars to guide them through the sales process. It typically involves five stages: Awareness. This is the first stage of the funnel, where you generate interest in your product or service through social media, paid ads, and email marketing and get people to sign up for your webinar. New leads at this stage are considered to be top of the funnel (ToFu). Interest. Once someone has signed up for your webinar, they’re in the interest stage. You want to keep them engaged through emails, teasers, or valuable educational resources. These leads are moving from ToFu to middle of the funnel (MoFu). Consideration. During the webinar, your mission is to educate the audience about what your product or service can do for them (and make sure it sounds highly valuable). This is the consideration stage, where potential customers are weighing the pros and cons of your offer. They’re now bottom of the funnel (BoFu). Purchase. Towards the end of your webinar, you want to lead your audience to the purchase stage. You can offer extra resources or a special promotion or discount to encourage them to become buyers. If they don’t take the plunge straightaway, you can still follow up with other resources or webinar opportunities in future. Post-purchase. After the webinar, even if you successfully made a sale, your relationship with the customer doesn't end there. The last stage of your funnel should be reserved for following up with your customers to provide support and get feedback. This makes them more likely to have a positive customer experience and recommend your brand to everyone they know.",{"@type":1147,"name":17860,"acceptedAnswer":17861},"What are the 4 areas of creating an automated webinar sales funnel?",{"@type":1150,"text":17862},"The 4 areas of creating an automated webinar sales funnel include: Lead generation. This can be done through social media marketing, paid advertising, and content marketing. Tools like HubSpot can help automate your social media and content marketing efforts, while tools like Google Ads and Facebook Ads Manager can automate your paid advertising campaigns. Landing pages. Here you want to drive leads to a sign-up page for your webinar. Tools like Leadpages and ClickFunnels can help you create effective landing pages and automate the process of sending out reminder emails to registrants. Evergreen webinar. You can deliver a pre-recorded, automated webinar to educate and persuade potential customers to take action. Sales and Follow-up. Tools like ActiveCampaign, and Mailchimp can help you automate email marketing campaigns and follow-up sequences, while tools like Calendly and Google Calendar can automate the scheduling of sales calls with potential customers.",{"@type":1147,"name":17864,"acceptedAnswer":17865},"What is the webinar funnel process?",{"@type":1150,"text":17866},"The webinar funnel process involves using strategies and tactics to attract potential customers, engage them through a webinar, and ultimately convert them into paying customers. It involves five stages: Awareness Interest Consideration Purchase Post-purchase",{"@type":1147,"name":17868,"acceptedAnswer":17869},"What are the steps for creating a webinar funnel?",{"@type":1150,"text":17870},"The steps for creating a webinar funnel include: Identifying your target audience Determining your success criteria Choosing a webinar format Choosing the right webinar platform Creating a webinar landing page Promoting webinar registration Hosting a memorable free webinar Adding a call to action (CTA) Sending follow-up emails and creating an evergreen webinar funnel Analyzing results",{"@type":1147,"name":17872,"acceptedAnswer":17873},"What’s the difference between a webinar funnel and a landing page?",{"@type":1150,"text":17874},"The difference between a webinar funnel and a landing page is that a webinar funnel is a multi-step process that takes a prospect from being aware of your brand to becoming a paying customer through a webinar. On the other hand, a landing page is a standalone web page designed to capture a visitor's information and convert them into a lead or a sale.","How to Create a Webinar Funnel That Converts: The Complete Guide ",{"id":17877,"alternativeVersions":17878,"_locales":17881,"_publishedAt":17882,"_updatedAt":17883,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":17884,"blogPostAuthor":17886,"cluster":17888,"content":17897,"coverImage":17927,"coverWithImgix":17931,"bottomContentOffer":166,"date":17936,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":17937,"relatedPillarPage":166,"seoDescription":17938,"sidebarContentCard":166,"structuredData":17939,"subtitle":17949,"title":17950,"slug":17880},"17278915",[17879],{"locale":756,"value":17880},"webinar-benefits-supercharge-marketing-strategy",[756],"2024-09-05T15:11:44+02:00","2024-09-05T15:11:42+02:00",[17885],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":17887,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":4861,"bottomContentCardCtaTitle":780,"bottomContentCardText":4862,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":17889,"relatedPillarPage":17895,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":4880,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":17890,"coMarketing":493,"ebook":17891,"image":17892,"resourceType":17893,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":17894,"name":554},{"id":410,"name":411},{"id":4870,"backgroundImage":17896,"shortDescription":4877,"shortTitle":4878,"slug":4879},{"id":4872,"alt":4873,"height":4874,"url":4875,"width":4876},[17898,17901,17904,17907,17913,17916,17924],{"id":17899,"__typename":811,"text":17900},"17278913","The popularity of webinars has shot up when employers and employees throughout the world struggled to find new ways to collaborate remotely. But while webinars are indeed a great way to “stop the spread,” they have many more benefits that make them worth keeping long after the COVID-19 pandemic is over. If you’ve been thinking about integrating webinars into your marketing strategy, but are still on the fence, keep reading to learn about [webinar platfroms](https://livestorm.co/blog/best-webinar-platforms) and their benefits.\n\n\n## What is a webinar?\n\n“Webinar” is the abbreviated form of “web seminar”, and it’s exactly what it sounds like: a seminar that takes place online, rather than in a physical location. A [webinar](https://livestorm.co/resources/guides/what-is-a-webinar) invitation can take the form of a product demonstration, a “round table” discussion, an educational lecture, or any other kind of gathering—as long as it takes place via the internet.",{"id":17902,"__typename":913,"youtubeLink":17903},"60015814","https://www.youtube.com/embed/2fNkIwBi08A",{"id":17905,"__typename":811,"text":17906},"56500272","## What are the benefits of hosting a webinar?\n\nSince they occur online, webinars can open the door to tons of opportunities, typically with very little cost or inconvenience. [Hosting webinars](https://livestorm.co/webinar-software) can help your business drive engagement, expand its reach, build brand awareness, and achieve many other marketing goals. Below are some of the most useful ways webinars can benefit your businesses.\n\n\n### Build authority and trust \n\nWebinars are a great way to show off your brand’s expertise. Live video demonstrations tend to be powerfully convincing, because events that are being recorded in real time don’t allow room for mistakes. If a speaker is faced with a tough question or a technical puzzle, they can’t check their notes or perform a quick Google search; they need to solve it quickly with top-of-mind information. That kind of demonstrated expertise tends to be much more impressive than marketing materials that simply _promise_ advanced industry know-how, but don’t prove it.\n\n\n### Grow your professional relationships\n\n \nWhile webinar hosts can’t physically see their audiences during livestreams, the webinar format is still highly engaging, allowing participants to meet and interact with people from all over the world. Many webinar platforms have built-in features that allow the audience to ask questions, answer polls, and engage in a “live chat” with one another. These features are great for building professional relationships between hosts and audiences, and between attendees as well. While live events are a great, traditional resource for networking as well, webinars allow connections to form between entities that live miles or even oceans apart. The professional, networking aspect of webinars is another value add that can compel audiences to attend, therefore boosting your brand awareness and everything else mentioned in this article. ",{"id":17908,"__typename":833,"image":17909},"17278923",{"id":17910,"alt":17911,"height":1936,"url":17912,"width":10833},"6726715","work partners shaking hands","https://livestorm.imgix.net/1127/1611651553-pexels-artem-podrez-5716053.jpg",{"id":17914,"__typename":811,"text":17915},"17278924","### Raise brand awareness \n\n\nIf your webinar is sufficiently compelling, the final, recorded version might be shared across various forums and social media groups for weeks, months, or even years to come. Everywhere it goes, it will carry your brand name, colors, and logo with it (provided you use a webinar platform with a [custom branding](https://livestorm.co/features) option). That kind of continuous brand exposure is incredibly powerful, and it’s much more lasting than, say, an advertisement that only runs for a set period of weeks before being taken down. Online content can live on the web forever, making the rounds to new places and building your brand awareness as it does so.\n\n\n### Qualify your leads \n\nThe precise definition of a “qualified” lead varies from industry to industry, but what most people can agree on is that qualified leads are those which are more positioned to convert than the average Joe on the street. That’s because, unlike the average Joe, a qualified lead has already demonstrated a vested interest in your products or services, and has even voluntarily provided you with his or her contact information. To these individuals, your content isn’t useless spam; it has the potential to help them meet their goals and overcome their challenges. Essentially, as long as you continue to host webinars on a regular basis, they can serve as a rich, continuous source of [qualified sales leads](https://livestorm.co/resources/guides/virtual-selling).\n\n\n### Gain an extra revenue stream \n\n\nSo far, we’ve discussed the _indirect_ ways webinars can benefit your bottom line, like raising brand awareness and attracting qualified leads_._ But webinars can also become a source of revenue themselves. There are three main ways to monetize a webinar: firstly, you can charge a third party to sponsor your event, just like the sponsors at a sporting arena. Secondly, you can charge your _speakers_ for the platform you are giving them (although, if your goal is to promote your own business through your webinars, this option might not be on the table). Thirdly, you can charge your guests a small fee to attend your event, by locking your event behind a payment gate. While doing this might cause you to lose a good chunk of[ potential registrants](https://livestorm.co/blog/best-email-sequence-for-webinars), those that do sign up will be extremely qualified, and their engagement might make up for the attendance you lost.\n\n\n\nOne final tip about monetizing webinars, before we move on: make sure that, when you are selecting a video hosting platform, you choose one which has a [payment integration option](https://support.livestorm.co/article/45-host-private-and-or-paid-events#zapier). This will make it extremely easy to charge your attendees (rather than, say, manually sending out an invoice to every participant). \n\n\n### Scale faster \n\n \n\nWebinars also enable businesses to scale much more quickly than they could with traditional marketing strategies. That’s for two basic reasons: firstly, the ease, cost-efficiency, and convenience of hosting webinars greatly speeds up the rate at which you can host them. You might, for example, host an event every Wednesday, a schedule which might be unthinkable if you were hosting live events. Secondly, webinars take many of the initial steps of the [sales funnel](https://livestorm.co/resources/guides/virtual-selling) and merge them together. They allow you to build trust, deliver value, and engage customers in a very short period of time, meaning you can turn leads into customers faster, and grow more quickly, too.\n\n\n### Engage your audience more deeply\n\nAnother highly useful characteristic of webinars is that they tend to be much more engaging than other marketing channels. While most forms of marketing only require the reader, viewer or listener to sit passively in a chair and absorb information, webinars permit and even encourage guests to communicate, [ask questions](https://livestorm.co/webinar-glossary/webinar-questions), and contribute their own insights. This type of active engagement is much more likely to keep and hold the attention of your attendees, especially since the event is live, and the opportunity to participate is fleeting. Even better, the engagement and feedback you receive can be quantified and gathered in an analytics dashboard, which both you and your audience can access or export. This is much more helpful to your marketing efforts than live events, wherein hosts usually do not receive any audience feedback.",{"id":17917,"__typename":833,"image":17918},"17278925",{"id":17919,"alt":17920,"height":17921,"url":17922,"width":17923},"6726714","Livestorm app",1410,"https://livestorm.imgix.net/1127/1611651503-dashboard-stats.jpg",2072,{"id":17925,"__typename":811,"text":17926},"17278914","### Schedule events easily\n\n\nSince there are fewer logistical elements involved in hosting webinars, they’re also very easy to coordinate. Most webinars only clock in at 45 minutes to an hour; that’s a time span that most people are able to easily sandwich into their daily agenda. That’s a big improvement over live events, which often require hosts and guests to block out an entire day—if not several days—in order to participate. When all parties involved only have to set aside an hour, though, it becomes much easier to find a time and date that is workable for everyone. And even if some guests are unable to attend, many hosting platforms have an on-demand viewing feature that can record the event and distribute it to anyone who registered. If the webinar platform is mobile-friendly, even better; your guests will be able to access the event from anywhere, even on the go.\n\n\n### Gain valuable market research \n\n\n\nWebinars can also give businesses access to a goldmine of information, straight from the exact market segment they are trying to target. Event hosts can ask audience members for direct feedback in [live Q&A sessions](https://livestorm.co/use-cases/live-qas), or glean more details through features like polls, publicly-shareable questions, and chat boxes, all of which can be displayed during their videos. The feedback you receive isn’t just great for driving engagement and making your guests feel heard; it can ultimately help you tailor your products, services, and overall business strategy to provide a better customer experience (and reap higher rewards).\n\n\n### Learn your audience behaviors\n\n \n\nOn top of allowing you to gather _qualitative_ data, webinars can also give you plenty of quantitative data that can be just as useful for driving improvements, if not more so. As long as your video conferencing platform has an[ analytics dashboard](https://support.livestorm.co/article/129-data-analytics) feature, you can see valuable information about the browsing and using behaviors of your registrants, like who attended an event, how long they stayed, and whether or not they viewed the video replay once the event was over. Once you’ve accumulated enough data, you can export it, analyze it for patterns and trends, and once again use what you learn to better accommodate your target market. \n\n\n### Find out more about your industry\n\nWebinars aren’t just a great learning opportunity for your guests; they’re also a great resource for you! You might learn more about a niche topic from a guest speaker, or gain specialized knowledge from a coworker who has different responsibilities than you do. If you can become educated in an area which few understand, you can make yourself and your business more valuable to others.\n\n \n\nAnother point to consider is that, if you keep your mind open to the intrinsic benefits of communicating with other industry professionals, your webinars are bound to be that much more interesting and compelling. If the content you produce isn’t interesting to you, it probably won’t drive much engagement from anyone else. And on the flip side, if you’re burning to know more about a certain topic, that authentic interest will shine through in the webinar, and your guests will sense it.\n\n\n## Launch your next webinar with Livestorm!\n\n \n\nIn conclusion, webinars aren’t just a useful social distancing tool; they’re also a highly efficient means of connecting businesses with audiences all over the globe. Don’t just use webinars to assist your quarantine efforts; use them to grow your business, this year and beyond!\n\n \n\nIf you’re searching for a webinar platform with some of the features we mentioned in this article—like a built-in chat system, custom branding capabilities, and an analytics dashboard—[visit our website](https://livestorm.co/) to learn more about Livestorm and how we can help your business grow and prosper. You can even[ sign up for a free trial](https://app.livestorm.co/#/signup) and see for yourself just how easy hosting a webinar can be! Finally, if you have any questions you’d like us to clear up, consider attending one of our own[ weekly live product demos](https://app.livestorm.co/livestorm/livestorm-product-demo/?utm_source=livestorm&utm_medium=link&utm_campaign=livestorm-website), where we give you a run down on our product and clear up any confusion you might have. ",{"id":17928,"alt":17929,"height":2774,"url":17930,"width":2776},"6726710","Graph","https://livestorm.imgix.net/1127/1611651377-blogcover.png",{"id":17932,"alt":17933,"height":17934,"url":17935,"width":17921},"47461344","Woman using Facebook on a laptop",933,"https://livestorm.imgix.net/1127/1659132713-01-woman-using-facebook-on-a-laptop.jpg","2021-01-26",[],"Learn how to supercharge your marketing strategy with webinars. Find out how webinars can help you build authority in your market, grow your brand, and more.",[17940],{"id":17941,"contentData":17942},"112935685",{"@context":1167,"@type":1168,"name":17943,"description":17944,"thumbnailUrl":17945,"uploadDate":17946,"duration":17947,"embedUrl":17903,"interactionCount":17948},"What is a webinar and how does it work?","The use of webinars has grown exponentially since 2020. With the pandemic, many were forced to switch their offline events to online. Virtual events have become increasingly versatile with companies exploring new use cases and different ways of connecting with their audiences every day. Are you new to webinars? This video is for you. In this video, you'll get an introduction into webinars, including: ✅ What you can expect from a dedicated webinar platform ✅ Who should be involved when running a webinar ✅ How to create a webinar presentation ---------- ⏱️ Timestamps: 0:00 What is a webinar? 1:21 The benefits of using a webinar platform 2:37 Webinar presenters and moderators 3:53 The webinar presentation 👍 Like this YouTube video? Subscribe to our channel: https://ytube.io/3JNw ---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co ---------- Follow us on social media! LinkedIn: https://lkdin.io/3SzL Twitter: https://bityl.co/7cip Facebook: https://fbook.cc/3VYi Instagram: https://fbook.cc/3VYm #livestorm #onlineevents #virtualevents #webinars #eventmarketing #digitalmarketing","https://i.ytimg.com/vi/2fNkIwBi08A/default.jpg","2021-07-05T09:34:13Z","PT5M50S","2000","This article explores the benefits of webinars that go way beyond social distancing. Read to find out how to build authority in your market, grow your brand, and more in this article. ","Webinar Benefits: How to Supercharge Your Marketing Strategy",{"id":17952,"alternativeVersions":17953,"_locales":17956,"_publishedAt":17957,"_updatedAt":17958,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":17959,"blogPostAuthor":17961,"cluster":17963,"content":17970,"coverImage":18070,"coverWithImgix":18073,"bottomContentOffer":166,"date":18074,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":18075,"relatedPillarPage":166,"seoDescription":32,"sidebarContentCard":166,"structuredData":18076,"subtitle":18077,"title":18078,"slug":17955},"1530106",[17954],{"locale":756,"value":17955},"customizing-emails-with-html-and-variables",[756],"2024-09-05T15:10:41+02:00","2024-09-05T15:10:40+02:00",[17960],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":17962,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":17964,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":17965,"coMarketing":493,"ebook":17966,"image":17967,"resourceType":17968,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":17969,"name":554},{"id":410,"name":411},[17971,17974,17978,17981,17988,17991,17996,17999,18004,18007,18010,18015,18020,18023,18026,18029,18034,18037,18040,18047,18050,18055,18058,18064,18067],{"id":17972,"__typename":811,"text":17973},"1530086","When it comes to email communications, there is no \"one size fits all\". Depending on your needs, you might want to customize your CTA, personalize your content, or create templates from scratch with HTML. Livestorm's new emailing system was updated to reflect these needs. In this article we dive into a few use cases to show you how to get the most out of your communications.\n\n\n## Getting Started\n\nThere are two different types of emails that you can choose to edit. **Email invites** and **Webinar emails**\n\n\n### Email invites\n\nEmail invites are the first point of contact you have with your target audience. This email spreads the word about your webinar, and includes a CTA that links to the registration page. Email invites can not be customized with custom html, but **you can edit the text, subject line, and include variables**.\n\n\n### Webinar Emails\n\nWebinar emails are a series of communications that help to inform your registrants, encourage attendance and follow up with attendees. These emails are what registrants will see after they have registered for your webinar. You can choose to use the [email sequence](https://livestorm.co/blog/best-email-sequence-for-webinars) that we designed for you, or just create one of your own.\n\nThese emails can be edited in the \"webinar settings\" section of your dashboard. For more detail on this process you can look at our [email template help doc](https://support.livestorm.co/article/37-customize-edit-content-emails#template) on customizing and editing webinar emails.\n\nTo personalize your emails with HTML, select \"Custom HTML\" from the template options, and click \"Source\" in the text editor to add your HTML.\n\n\n",{"id":17975,"__typename":2560,"feature":17976},"146723389",{"id":3387,"imageOnlyUsedForWowFeatures":17977,"productAnnouncementBlockTitle":3392,"productAnnouncementBlockText":3393},{"id":3389,"alt":3390,"height":2566,"url":3391,"width":2568},{"id":17979,"__typename":811,"text":17980},"146723391","## There are a few different use cases for customizing Webinar emails:\n\n1. Using your own design\n2. Personalizing your email with variables\n3. Customizing your CTA\n4. Creating Private webinars\n5. Embedding Polls and NPS ratings\n\n\n## Using your own design\n\nSometimes it’s necessary to implement specific attributes within your emails. **Maintaining your brand image within your messaging is easy with HTML styling.** In this example, we entered a few lines of code to create a text box and our own CTA. The options are limited only by what you can create (or find somewhere on the internet). \n",{"id":17982,"__typename":833,"image":17983},"1530087",{"id":17984,"alt":36,"height":17985,"url":17986,"width":17987},"904661",2376,"https://livestorm.imgix.net/1127/1569313023-app-livestorm-co-livestorm-x2-2.png",3744,{"id":17989,"__typename":811,"text":17990},"1530088","## Customizing your CTA\n\nYou can make simple adjustments to your CTA by adapting the button to match your content. For example, if you are hosting a sales demo you can modify your text to say “Access Demo.” Or, if you are onboarding a new member of your team the CTA could say “Start Training.” \n\n\n### Advanced changes\n\nYou can use variables to dynamically adapt your CTA's content and UTM tracking according to each of your events. You use these Variables to fill in UTM terms. You can change the phrasing, adjust the color as needed and add custom links.\n\nAdding a custom URL to your CTA gives you **maximum flexibility for your webinars**. There are a few popular use cases for this feature. You could add a discount link to your CTA at the end of your next sales demo, or send your clients to a survey page to get feedback about your product. ",{"id":17992,"__typename":833,"image":17993},"1530089",{"id":17994,"alt":36,"height":17985,"url":17995,"width":17987},"904664","https://livestorm.imgix.net/1127/1569313054-customizing-cta.png",{"id":17997,"__typename":811,"text":17998},"1530090","You can also use this feature to add UTMs to your link. A UTM is a special code that you can add to the end of your URL that tracks the clicks and performance of marketing activities. For example, if we wanted to see how many times our CTA was clicked, we would add a UTM to the end of our custom link. This UTM would record the activity of the button, and report it to google analytics. We can then access our data when reviewing our account at a later date. ",{"id":18000,"__typename":833,"image":18001},"1530091",{"id":18002,"alt":36,"height":17985,"url":18003,"width":17987},"904681","https://livestorm.imgix.net/1127/1569313481-customutm21.png",{"id":18005,"__typename":811,"text":18006},"1530092","In this example, (utm_source=livestorm&utm_medium=email) will show up in google analytics within source = livestorm and medium = email. We also want to take note of which campaign we are referencing, so to the end we added (utm_campaign={{webinar.title}}).",{"id":18008,"__typename":811,"text":18009},"1530093","## Creating Private Webinars\n\nSometimes you want to show your webinars to a specific group of people. Whether you are hosting a company training, an internal event, or an educational seminar, it’s important to maintain gated access to these events. To do so with Livestorm is simple. \n\nOur advanced settings let you hide your webinar from your company page within Livestorm, so that your members can access it only using the link that you provide. Disabling registrations lets you run paid events by hiding your registration form from everyone. You can then use Zapier to register your attendees. Another option to maintain privacy for your webinars is to disable the sharing buttons. This stops your attendees from linking to your webinar on social media. ",{"id":18011,"__typename":833,"image":18012},"1530094",{"id":18013,"alt":36,"height":17985,"url":18014,"width":17987},"904682","https://livestorm.imgix.net/1127/1569313509-private-webinars.png",{"id":18016,"__typename":833,"image":18017},"1530095",{"id":18018,"alt":36,"height":17985,"url":18019,"width":17987},"904683","https://livestorm.imgix.net/1127/1569313526-ev2-sharing-buttons.png",{"id":18021,"__typename":811,"text":18022},"1530096","Webinars are an excellent communication channel for sharing internal knowledge. For example, at advertising and public relations agency WPP webinars are held to share achievements, present ideas and to train new employees. WPP schedules their private webinars weekly, and [sees a high ROI](https://livestorm.co/customers/wpp) in terms of time and effort. ",{"__typename":2418,"id":18024,"heading":10477,"paragraph":10478,"callToAction":18025},"146724257",{"id":64,"slot":65,"slug":66},{"id":18027,"__typename":811,"text":18028},"1530097","## Embedding Polls and NPS ratings\n\n\n### Adding Polls\n\nPolls are a great way to track customer satisfaction, or to measure feedback about the webinar itself. You can use the results to modify your offering, increase customer happiness, or test new features. To implement a poll into a Livestorm webinar email, you should go with a pure CSS/HTML implementation. Livestorm won't allow embedding Iframe polls within your emails for compatibility reasons. These “star” ratings have the benefit of being easy to implement and can be adapted to your branding. A good starting point for a star rating CSS can be found [on the following example on Codepen](https://codepen.io/maxxscholten/pen/zxegjL). ",{"id":18030,"__typename":833,"image":18031},"1530098",{"id":18032,"alt":36,"height":2552,"url":18033,"width":899},"904693","https://livestorm.imgix.net/1127/1569313562-screenshot-2019-09-13-at-15-43-43.png",{"id":18035,"__typename":811,"text":18036},"1530099","Once you have your CSS, you simply embed it into your custom HTML email. Respondents will be prompted to click on a star in your email, and then confirm their selection in a prefilled form without having to fill out any heavy forms. ",{"id":18038,"__typename":811,"text":18039},"1530100","\n### Adding NPS rating \n\nA NPS, or Net Promoter Score, measures the likelihood that someone would recommend your product or service to others. Similar to star ratings, NPS consist of only one question that rates satisfaction on a scale of one to ten. To include a NPS in your webinar email you should first configure your desired NPS tool. We like using [SatisMeter](https://www.satismeter.com/) to get both a performance metric and text feedback. \n\nIt is important to streamline the feedback process as much as possible. Says Jan Kužel, Head of Growth at SatisMeter, “We could have done some email with a button redirecting to a survey, but that's not really a best practice thing to do. We wanted to have the rating scale in the body of the email itself, as this has a better response rate. It’s one less step in terms of what you ask from the user.”\n\n“Luckily, Livestorm had the HTML template option. We just plugged it in, and then sent the email after the webinar. The response then showed up in our dashboard. Obviously there was also no asking again for name/email in the survey, the links were pre-filled with variables from Livestorm.”\n\nTo implement their survey in the emails, SatisMeter creates an HTML template within their software. This template can be copied and pasted into Livestorm’s Custom HTML emails. The answers are stored within SatisMeter’s dashboard\n",{"id":18041,"__typename":833,"image":18042},"1530101",{"id":18043,"alt":36,"height":18044,"url":18045,"width":18046},"904812",368,"https://livestorm.imgix.net/1127/1569316364-screenshot-2019-09-24-at-11-12-28.png",592,{"id":18048,"__typename":811,"text":18049},"1530102","## Personalizing your emails with variables \n\nVariables are another excellent way to customize your emails. If the voice of your brand is generally warm and friendly, **you can use variables to personalize your messages**. Insert the name of your registrant in the beginning of your emails to catch their attention. With Livestorm you can automatically implement the following variables: \n\n\n* {{ registrant.first_name }}\n* {{ registrant.last_name }}\n* {{ registrant.email }}\n* {{ webinar.title }}\n* {{ organization.name }}\n* {{ organization.email }}",{"id":18051,"__typename":833,"image":18052},"1530103",{"id":18053,"alt":36,"height":17985,"url":18054,"width":17987},"904708","https://livestorm.imgix.net/1127/1569313611-personalizing-your-emails-with-variables.png",{"id":18056,"__typename":811,"text":18057},"1530104","Here we’ve used several variables to speak directly to our registrant, and referenced the webinar title to save ourselves time.\n\nYou can even add the session date to your emails with our webinar date variable.",{"id":18059,"__typename":833,"image":18060},"1942887",{"id":18061,"alt":36,"height":1213,"url":18062,"width":18063},"1112995","https://livestorm.imgix.net/1127/1576160721-webinar-date.png",814,{"id":18065,"__typename":811,"text":18066},"1942888","Simply insert the variable to add the date and time of your webinar session. If you want to find out more about this variable you can visit our [help docs](https://support.livestorm.co/article/37-customize-edit-content-emails#variable). ",{"id":18068,"__typename":811,"text":18069},"1530105","## Take your Emails to the Next Level\n\nEmail is one of the most versatile tools you can use, and for good reason. It can help to build relationships with your clients and motivate your prospects. Finding the right formula for compelling email can be tricky, but by trial and error you are sure to find the customization that works best for your brand. ",{"id":18071,"alt":36,"height":1936,"url":18072,"width":1938},"904649","https://livestorm.imgix.net/1127/1569312836-crafts.jpg",{"id":14440,"alt":14441,"height":14442,"url":14443,"width":14444},"2019-09-24",[],[],"Customizing your emails is easy with our new updates. In this article find out how to use HTML and variables when editing your emails. ","Customizing Emails with HTML and Variables ",{"id":18080,"alternativeVersions":18081,"_locales":18084,"_publishedAt":18085,"_updatedAt":18086,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":18087,"blogPostAuthor":18089,"cluster":18091,"content":18096,"coverImage":36,"coverWithImgix":18131,"bottomContentOffer":166,"date":18135,"headerCta":493,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":18136,"relatedPillarPage":166,"seoDescription":18137,"sidebarContentCard":493,"structuredData":18138,"subtitle":18137,"title":18148,"slug":18083},"120368819",[18082],{"locale":756,"value":18083},"breakout-rooms",[756],"2024-09-05T15:07:09+02:00","2024-09-05T15:07:07+02:00",[18088],{"id":12809,"name":12810,"slug":12811},{"id":2076,"avatar":18090,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":18092,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":10560,"displayCustomerLogoSection":166,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":18093,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":18094,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":32,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":18095,"urlForTheCta":66,"withoutContentOffer":166},"108394788",{"id":10562,"alt":10563,"height":3063,"url":10564,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},"Default cluster",[18097,18100,18103,18106,18110,18113,18119,18122,18128],{"id":18098,"__typename":811,"text":18099},"140299860","If you’ve ever hosted breakout sessions, you’ll know that they provide an excellent opportunity to engage more closely with your audience. **With over 1,600 requests from existing customers and prospects, we heard you loud and clear.** Our team is proud to unveil our much-anticipated Breakout Rooms after several months in the making!",{"id":18101,"__typename":913,"youtubeLink":18102},"140299861","https://www.youtube.com/embed/Gt4aqp2VybI",{"id":18104,"__typename":811,"text":18105},"120369654","**This exciting feature is available to all customers on the new [usage-based pricing plan](https://livestorm.co/pricing)** and will open up a host of use cases, including virtual classrooms, workshops, brainstorming sessions, and more. This means that you’ll have even more ways to engage and interact with your audience! \n\n\n## What are breakout rooms and why are they important?\nAs the name suggests, Breakout Rooms allow [team members](https://support.livestorm.co/article/116-roles) to divide their participants into smaller groups by moving them into virtual rooms. This gives hosts an opportunity to improve engagement with their participants by interacting with them in a close-knit virtual setting.\n\nWhile there are many reasons to use breakout rooms for your events and meetings, **we’ve zeroed in on five big ones below**: \n1. **Give your participants the mic and spotlight.** A breakout room is a great environment to give your participants a chance to speak up, be seen and most importantly, be heard. \n2. **Get personal.** Smaller groups allow for few-to-few as opposed to few-to-many engagement between team members and participants. This will greatly facilitate Q&As and discussions.\n3. **Dive deeper into specific topics.** Divide your breakout rooms by topic and explore each one from all angles with your participants.\n4. **Control the discussion of sensitive information.** Need to pull a certain group or groups aside to discuss a topic privately? Breakout rooms will help you keep sensitive information within four virtual walls by allowing you to invite only those who are privy to the presentation or discussion.\n5. **Open up new use cases.** Breakout rooms can be leveraged in myriad ways. Why limit yourself when you can now host even more use cases than before and maximize your usage of Livestorm. Here are just a few ideas: training, debates, online classes, focus groups, spotlight on speakers, workshops, networking, \"speed dating\", brainstorming, icebreakers, and more!",{"id":18107,"__typename":833,"image":18108},"120377460",{"id":7632,"alt":18109,"height":3402,"url":7634,"width":899},"Livestorm Breakout Rooms",{"id":18111,"__typename":811,"text":18112},"120369934","## What are the features of Livestorm's Breakout Rooms?\nWith these key features, you’ll be able to cater to all use cases and needs for your virtual events or meetings:\n\n#### Unlimited breakout rooms\nThe sky’s the limit for the number of rooms you want to create for your breakout sessions whether you need two groups of 10 or 10 groups of two.\n\n#### Cross-device capabilitiy\nJust like our platform, Livestorm's Breakout Rooms can be accessed across desktop, tablet, and mobile.\n\n#### Three methods of assigning participants.\nThe most common feedback that we got from our beta tests revealed that users needed more ways to assign participants to breakout rooms, so here are three for you:\n\n1. **Autonomous:** You and your team members can allow attendees to pick for themselves which breakout room they wish to enter. **We recommend this for use cases such as spotlight on individual speakers, training, and debates.** \n2. **Manual:** As the name suggests, the manual assignment method allows you and your team members to manually assign attendees to breakout rooms. This will be useful for virtual classroom settings to split up your class or if certain information needs to stay within specific breakout rooms. **We recommend this for use cases such as online classes/education use cases or focus groups.** \n3. **Automatic:** If room assignment is not an issue, then you can use the automatic assignment method to let the system distribute participants (team members, guest speakers, and attendees) evenly across the rooms. **We recommend this for use cases such as workshops, networking, “speed dating”, and more.**",{"id":18114,"__typename":833,"image":18115},"120377554",{"id":18116,"alt":18117,"height":10177,"url":18118,"width":13779},"46190053","Breakout rooms 3D design","https://livestorm.imgix.net/1127/1648582412-breakoutrooms_3d.png",{"id":18120,"__typename":811,"text":18121},"120370002","## How can team members use them? \nBreakout rooms can be set up by both [hosts and moderators](https://support.livestorm.co/article/116-roles). In the current version, **the event must be started before the rooms can be created and opened**. Once the event has started, simply click on the **Breakout Rooms app** located in the [Apps menu](https://support.livestorm.co/article/210-add-apps-room), which will open up the sidebar. \n\nAdd additional rooms as needed (a minimum of two are required) and name your rooms (optional). From there, we’ve broken down how to set everything up by assignment method below:\n\n#### Autonomous\nSelect **Autonomous** from the assignation modes. If you want your attendees to be able to move between rooms, turn on “Participants can switch rooms during session”. You can also select “Include team members and guest speakers in the assignment” if you want them to get automatically get assigned. Start your breakout sessions, which will trigger a 10-second timer for your participants.\n\nYou will then enter the Breakout Room hub where you’ll see all the breakout rooms you’ve created. Each room will start to fill up as your participants choose which where they want to go. From there, you and your team members and guest speakers (if applicable) will simply need to choose the room you want to join!\n\n#### Manual\nSelect **Manual** from the assignation modes. If you want your attendees to be able to move between rooms, turn on “Participants can switch rooms during session”. Start your breakout sessions, which will trigger a 10-second timer for your participants.\n\nYou will then see the **Assign participants to breakout rooms** modal where you can select which participants you want to assign to each of the rooms you’ve created. Once you’ve validated your selection by clicking on Assign participants, you will see the Breakout Room hub with all the breakout rooms you’ve created. From there, you and your team members and guest speakers (if applicable) will simply need to choose the room you want to join!\n\n#### Automatic\nSelect **Automatic** from the assignation modes. If you want your attendees to be able to move between rooms, turn on “Participants can switch rooms during session”. Start your breakout sessions, which will trigger a 10-second timer for your participants. This will tell the platform to assign participants at random while maintaining the most even headcount possible per room. \n\nYou will then enter the Breakout Room hub where you’ll see all the breakout rooms you’ve created with participants already inside. From there, you and your team members and guest speakers (if applicable) will simply need to choose the room you want to join!\n \n*Note regarding the setting \"Participants can switch rooms during session\": team members and guest speakers will always be allowed to choose their own rooms, but this needs to be turned on for your attendees. For full instructions and help with using our Breakout Rooms, check out [this Help Center article](https://support.livestorm.co/article/223-breakout-rooms)!*",{"id":18123,"__typename":833,"image":18124},"120753557",{"id":18125,"alt":18126,"height":10177,"url":18127,"width":13779},"46190011","Breakout rooms on any device","https://livestorm.imgix.net/1127/1648582335-breakoutrooms_crossdevice.png",{"id":18129,"__typename":811,"text":18130},"120753558","## In short...\nWhether you need to host online classes, workshops, or training sessions, **our team has worked hard to make sure we’ve built Breakout Rooms with your feedback and needs in mind**. Over time, we will continue to finesse this feature and add new elements, so stay tuned for more! \n\nIf you’re on our legacy plan and want to **switch to one of our new usage-based plans to take advantage of the Breakout Rooms**, all you have to do is **contact our Support team at [help@livestorm.co](mailto:help@livestorm.co)**. The new plan has been designed to offer you greater flexibility and economies of scale, so why wait?\n\nAnd if you’re new to Livestorm, register for a [live](https://app.livestorm.co/livestorm/livestorm-product-demo) or [on-demand](https://app.livestorm.co/livestorm/livestorm-on-demand-webinar) demo to learn how to use our video engagement platform, or [sign up for a free trial](https://app.livestorm.co/livestorm/livestorm-on-demand-webinar) to test out the Breakout Rooms for yourself!",{"id":18132,"alt":18133,"height":13779,"url":18134,"width":359},"46220229","Breakout Rooms","https://livestorm.imgix.net/1127/1648807782-breakout_rooms_3dcloseup.png","2022-05-02",[],"After several months in the making, our team is proud to unveil our much-anticipated Breakout Rooms! This exciting new feature will open up a host of new use cases, giving you even more ways to interact with your audience.",[18139],{"id":18140,"contentData":18141},"140299862",{"@context":1167,"@type":1168,"name":18142,"description":18143,"thumbnailUrl":18144,"uploadDate":18145,"duration":18146,"embedUrl":18102,"interactionCount":18147},"What are Breakout Rooms?","In this video, learn what breakout rooms are, how to use them, and what it looks like on Livestorm! ⏱️ Timestamps: 0:00 What are breakout rooms? 1:29 How do breakout rooms work? 2:12 How are participants assigned? 3:00 Tips for hosting effective breakout rooms 👍 Like this YouTube video? Subscribe to our channel: https://ytube.io/3JNw ---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/Gt4aqp2VybI/default.jpg","2022-08-31T10:20:41Z","PT4M51S","21","Presenting Livestorm’s Much-Anticipated Breakout Rooms",{"id":18150,"alternativeVersions":18151,"_locales":18154,"_publishedAt":18155,"_updatedAt":18156,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":18157,"blogPostAuthor":18159,"cluster":18161,"content":18170,"coverImage":18190,"coverWithImgix":18194,"bottomContentOffer":166,"date":18200,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":18201,"relatedPillarPage":166,"seoDescription":18202,"sidebarContentCard":166,"structuredData":18203,"subtitle":18204,"title":18205,"slug":18153},"70785",[18152],{"locale":756,"value":18153},"automated-webinars",[756],"2024-09-05T15:05:29+02:00","2024-09-05T15:05:03+02:00",[18158],{"id":766,"name":674,"slug":675},{"id":12813,"avatar":18160,"jobTitle":12817,"name":12818,"shortDescription":12819,"slug":12820},{"id":12815,"url":12816},{"id":4861,"bottomContentCardCtaTitle":780,"bottomContentCardText":4862,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":18162,"relatedPillarPage":18168,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":4880,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":18163,"coMarketing":493,"ebook":18164,"image":18165,"resourceType":18166,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":18167,"name":554},{"id":410,"name":411},{"id":4870,"backgroundImage":18169,"shortDescription":4877,"shortTitle":4878,"slug":4879},{"id":4872,"alt":4873,"height":4874,"url":4875,"width":4876},[18171,18174,18176,18179,18187],{"id":18172,"__typename":811,"text":18173},"94880911","A few months ago we released a media import feature. Since then we've noticed more and more customers using this feature to create Automated Webinars. In this post, you will learn about [Automated Webinars](https://livestorm.co/webinar-glossary/automated-webinar), if they stand the comparison with [Live Webinars](https://livestorm.co/webinar-glossary/live-webinar) and how to set them up.",{"id":18175,"__typename":913,"youtubeLink":16997},"94880912",{"id":18177,"__typename":811,"text":18178},"70782","## What Are Evergreen Webinars, Automated Webinars, and On Demand Webinars?\n\n### Automated Webinars\n\n[Automated Webinars](https://livestorm.co/webinar-software/automated-webinars) are **pre-recorded online webinars** that you can host anytime with minimal resources. The \"automated\" part means that the webinars are not live. \n\nOften, the host plays a video instead of a live stream and then answers questions in the chat section. Sometimes even, the chat messages from other attendees can also be \"fake\" and automated to emulate live conversations. \n\n### Evergreen Webinars\n\n[Evergreen Webinars](https://livestorm.co/webinar-glossary/evergreen-webinar) are webinars that are **always up to date and available with fresh content**. Typically, product demos fall into this category. Content within this category will always be relevant to your audience. Note that Automated Webinars can be great Evergreen Webinars.\n\n### On Demand Webinars\n\n[On Demand Webinars](https://livestorm.co/webinar-glossary/on-demand-webinar) are pre-recorded webinars that are **accessible to anyone, anytime, anywhere, 24/7**. They can be [hosted on a website](https://www.adamenfroy.com/video-hosting), with a Wistia player for example, and behind a form.\n\nRead our complete guide on [what is a webinar](https://livestorm.co/resources/guides/what-is-a-webinar).\n\n## Why Do Automated Webinars Instead Of Live Webinars?\n\nAt this point, you're probably wondering why a business should \"trick\" their customers into a fake webinar, when they could instead send them a video. But [the best webinar platforms](https://livestorm.co/blog/best-webinar-platforms) make it clear to registrants that these events aren't \"fake\" at all.\n\n### The Problem With Live Webinars\n\nIf you have ever hosted Live Webinars you know how difficult they csn be when you don't have \n\na) the resources\n\nb) the time\n\nc) the audience volume, or \n\nd) all the items above. \n\nOf course, you can cut into the webinar fat and host really basic, [minimum viable webinars](https://livestorm.co/blog/boring-webinar-mistakes-and-how-to-fix-them). But, in a nutshell, Live Webinars, just like blogging, can be hard when you are just starting, or, on the opposite side, when you get too much demand.\n\nWhen you're starting webinars, especially when you're a young company, you don't necessarily have a big audience volume. Finding the right channels to distribute your webinars can be hard in the beginning. At this stage the ROI is quite low considering the amount of effort you can put into setting up your webinars (presentation, checking the hardware, hosting, etc).\n\nDon't get me wrong, I love Live Webinars. I think that they are great for many reasons (read further below). But I know that hosting webinars is hard, this is part of the reason [we provide so much material](https://livestorm.co/resources/ebooks/webinar-crash-course).\n\n### Scaling Your Business With Automated Webinars\n\nA while back, I stumbled upon this post from Intercom, called [How We Scaled Product Demos at Intercom](https://blog.intercom.com/how-we-scaled-product-demos-at-intercom/). Even though they are mainly talking about live 1:1 demos, I believe the same principles can be applied to Live Webinars.\n\nI think that this passage explains how you may feel about webinars:\n\n> But demos were also a resource sink. Even with one product and a small user base, we still required someone to update the website, send reminder emails, host the demos, field questions, and report on attendee numbers. This overhead grew dramatically as we began to tailor our demos to each new product, and our customer base grew.\n> Presenting live also came with technical challenges. Your product won’t always look or behave the way you want it to. Your mic won’t connect. The tool you’re using to screenshare may not operate correctly. And you’re at the mercy of internet connection issues; even a brief delay in loading a page can knock the wind out of your sails mid-demo.\n\nNote that the first part, about the email and registration logistic, can be absorbed by your [webinar software](https://livestorm.co) if it is [smart enough](https://livestorm.co/features) (email notifications, follow ups, registration, replays, integrations etc.).\n\nHowever, with the concept of \"live\" comes fear of failure and technical uncertainty. Believe me, we had our share of technical uncertainty. From the host's perspective as well as the vendor's.\n\nThis is where Automated Webinars beat Live Webinars hands down: **they defeat uncertainty**. \n\nAnother great advantage of Automated Webinars is cost. **Doing automated webinars properly could decrease your cost by a 10x ratio** by increasing your productivity. Simply record your video, set up a webinar, host, duplicate the webinar, and repeat. \n\nThe amount of work required (crafting content, setting up the webinars, etc) decreases with time while your ROI increases. When doing Live Webinars, the amount of work is always stable if not increasing to support the demand. ",{"id":18180,"__typename":833,"image":18181},"70781",{"id":18182,"alt":18183,"height":18184,"url":18185,"width":18186},"1081406","Graph about webinar content",1979,"https://livestorm.imgix.net/1127/1575468275-evergreen-webinars.png",3125,{"id":18188,"__typename":811,"text":18189},"70784","### Is the Trade Off Worth It?\n\nIn that same post from Intercom, if you scroll to the comment section you will find an [interesting comment](http://disq.us/p/18qzw9d):\n\n> I attended one of these early on and it really stuck with me. Unfortunately not in a good way. It felt like a bit of a bait & switch to schedule a special slot of time and then be served a video that I could have watched before jumping into the session. **Ultimately I felt like it was disrespectful of your prospect's time and doesn't send the message that I believe Intercom strives to convey**.\n\nThis is exactly what I was talking about in the previous sections. **Never trade respect for productivity**. Never. Your brand is a one-time investment, the more you damage it the harder it gets to fix it.\n\nTherefore, here's my first recommendation if you decide to do Evergreen Webinars: **be honest**. Let people know that the webinar will be pre-recorded or partially live. Explain why you are doing it and why is still worth attending.\n\nSo you get a better idea of what you're trading here's a quick recap:\n\n**1.A Automated Webinars Pros:** \n\n- Productivity gain\n- More control\n- Less technical issues\n- Easier to commit\n\n**1.B Automated Webinars Cons:** \n\n- Less \"conversation\" and less value for the customer\n- Branding risk\n\n**2.A Live Webinars Pros:** \n\n- Better content\n- Better sales insights\n\n**2.B Live Webinars Cons:** \n\n- Hard to commit\n- Technical risks\n\n### Go Hybrid with Semi-Automated Webinars?\n\nLike in life or business, it's all about balance. You can achieve the best of both worlds by doing a little bit of both. Go hybrid. Do **semi-automated webinars** .\n\nHere are a few examples of semi-automated webinars: \n\n- Do a **live Q&A or AMA** with your webcam on after a pre-recorded demo\n- Host automated webinars for timezones you cannot cover, small plans, or recurring topics. [Keep the live webinars and 1:1s for bigger plans](https://livestorm.co/blog/product-demo-video) and/or specific issues.\n\n## How To Set Up A Semi-Automated Webinar?\n\nNow I'm going to show you how you can host Semi Automated Webinars. I'll get into the basics you have to cover in order to host them ([on Livestorm](https://app.livestorm.co/#/signup)). \n\n### Basic Planning Structure\n\nThe structure can be as basic as: \n\n- **Live introduction (optional)**: it can be with your webcam/mic on or just via the chat section. Just leave a message welcoming people, ask them conversational questions while waiting for the other participants to join.\n- **Hit play**: no real difficulty here, just play the pre-recorded webinar. Try not to be too formal when recording, do it as if you were recording it live. Said something wrong? Did a mistake? Leave it. For authenticity.\n- **Q&A**: do a live Q&A or AMA with your webcam on after. Make sure to get all questions answered.\n\n### Make Your Demo Worth It\n\nIf you're going to pre-record it, do it well! \n\n- Record it locally using Screenflow or OBS. **Serve full HD or nothing**.\n- Buy a [decent microphone](https://livestorm.co/blog/webinar-hardware-blue-yeti-microphone).\n- Spend some time on the demo structure. **Tell a story**. Read [this post](https://blog.drift.com/webinars/) from Drift and listen to their webinars.\n- List key learnings and make sure they leave knowing them.\n- Show your video to your team\n\n### Prepare For Q&A\n\nMake sure you have your help desk in front of you. If you're not going to be live, the least you can do is give great answers, so make sure you know all there is to know about your product.\n\nAlso, if you're a doing a live AMA after the semi-automated webinar, you can **emulate questions** ([keep those private](https://support.livestorm.co/article/50-hide-the-chat-during-an-event) in this configuration) **by answering to the top questions in your FAQ**.\n\n## Conclusion\n\nSo, to the question \"Should I host Automated Webinars?\" I will give you a disappointing answer: \"It depends\". It depends on your size, audience volume, marketing stage, product and so on. \n\nShould you experiment it? Yes, absolutely. Especially if you're struggling with the live ones. Don't give up on webinars, **they don't have to be hard if you're smart about it**.",{"id":18191,"alt":18192,"height":1936,"url":18193,"width":1938},"114422","host webinars microphone","https://livestorm.imgix.net/1127/1496669900-caspar-rubin-220711.jpg",{"id":18195,"alt":18196,"height":18197,"url":18198,"width":18199},"14592382","Team brainstorming",3510,"https://livestorm.imgix.net/1127/1619626322-automated-webinars-vs-live-webinars.jpg",5260,"2017-06-05",[],"Discover the difference between automated, evergreen and live webinars. Learn how to leverage automated webinars for your business and maximize your results. ",[],"In this post, you will learn about Automated Webinars vs Live Webinars and how to set them up.","Automated Webinars: Benefits compared to Live Webinars",{"id":18207,"alternativeVersions":18208,"_locales":18211,"_publishedAt":18212,"_updatedAt":18213,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":18214,"blogPostAuthor":18216,"cluster":18218,"content":18225,"coverImage":18280,"coverWithImgix":18283,"bottomContentOffer":166,"date":18287,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":18288,"relatedPillarPage":166,"seoDescription":32,"sidebarContentCard":166,"structuredData":18289,"subtitle":18290,"title":18291,"slug":18210},"1653229",[18209],{"locale":756,"value":18210},"5-ways-to-use-automatic-redirect-after-your-webinar-ends",[756],"2024-09-05T15:02:32+02:00","2024-09-05T15:02:30+02:00",[18215],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":18217,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":18219,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":18220,"coMarketing":493,"ebook":18221,"image":18222,"resourceType":18223,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":18224,"name":554},{"id":410,"name":411},[18226,18229,18232,18240,18243,18246,18254,18257,18260,18263,18266,18274,18277],{"id":18227,"__typename":811,"text":18228},"1653217","Hosting the perfect webinar can be a lot of work. At Livestorm, we’ve noticed that a lot of our clients want to leave their audience with a lasting impression. One that will lead to real results. Adding an automatic redirect when your webinar ends could be the perfect way to accomplish your goals. Our [latest automation](https://support.livestorm.co/article/124-event-automation) redirects your audience at the end of your webinar to any URL. In this post, we’ve gathered some popular uses for our new automatic redirect feature.",{"id":18230,"__typename":811,"text":18231},"1653218","## 1. Content Marketing\nWe’ve written a lot about marketing webinars, like how to [plan them](https://livestorm.co/blog/content-marketing-with-webinars) and why you should use them in your business strategy. When creating webinars for content marketing purposes, keep in mind that you are speaking to an audience that is high up in your sales funnel. Your purpose is to generate interest, create awareness and **help your audience**. Content marketing webinars are not supposed to convert leads or sell your product. Think of your audience as hikers, and of your content webinars as the signs that guide them to the next part of the trail. \n",{"id":18233,"__typename":833,"image":18234},"1653219",{"id":18235,"alt":18236,"height":18237,"url":18238,"width":18239},"973513","man on top of a cliff above the sea",3038,"https://livestorm.imgix.net/1127/1571997604-hike.jpg",5400,{"id":18241,"__typename":811,"text":18242},"1653220","### Where to redirect \n\nThe automatic redirect feature can be the perfect addition to your content marketing webinars. You can use it as a complement to your content, by reinforcing your material with useful resources. For example, you could host a [live tutorial](https://livestorm.co/blog/product-demo-video) where you show the audience how to integrate an outside tool with your existing product. When the webinar ends, you could redirect to a PDF of the exact steps you took during your webinar. \n\nOr, if you interview an industry expert. You could redirect to the source material that you reference during your talk. This would be especially useful if you’ve created supportive documents like web books or infographics on your topic. Plus, you won't have to gate them behind a form to gather leads since that has been done through the webinar!\n\n[Building authority](https://livestorm.co/blog/building-authority) on your subject matter can be tough in a crowded market but **a comprehensive content plan is a great place to start**.",{"id":18244,"__typename":811,"text":18245},"1653221","## 2. Education\n\nOnline courses are a good way to provide accessible education for today’s students. In fact, more than 75% of university students have taken an online class. Webinars are a flexible way to host online courses and can track attendance and [host polls](https://livestorm.co/blog/host-webinar-polls-surveys) to check each student’s progress.",{"id":18247,"__typename":833,"image":18248},"1653222",{"id":18249,"alt":18250,"height":18251,"url":18252,"width":18253},"973514","graduates throwing their hats",1751,"https://livestorm.imgix.net/1127/1571997607-education.jpg",2626,{"id":18255,"__typename":811,"text":18256},"1653223","### Where to redirect \n\nYou can implement automatic redirects at the end of educational webinars to bring each student to a quiz or homework assignment. This will not only reinforce the material, but it will also be a good way to keep students engaged in the learning process. You could also use the redirects to link to the next course in the series, or to its registration page. Ideal for improving attendance, this technique is the educational version of Netflix’s Auto-Play feature. Instead of spending Friday nights binge-watching their favorite series, students will be bing-learning! (Ok, probably not - but you get the idea.) ",{"id":18258,"__typename":811,"text":18259},"1653224","## 3. Employee Onboarding\n\nYou can use webinars to efficiently [onboard your employees](https://livestorm.co/blog/onboard-remote-workers-with-video). Chances are that you already have a training plan in place, but using webinars makes it easier to distribute your information. Video allows for a lot of flexibility and lets you train multiple team members at once. Likewise, automatic webinars can be prepared in advance and your new recruits can watch them when it’s most convenient. Before you start, take some time to set objectives for the training sessions. \n",{"id":18261,"__typename":811,"text":18262},"1653225","### Where to redirect \n\nFor your next onboarding webinar, redirect your teammates to a page where they can find all of the information you covered in the training. There are a ton of good sites you can use for efficient documentation. At Livestorm we use [Notion](https://www.notion.so/product), and we’ve also heard good things about [Confluence](https://www.atlassian.com/software/confluence) and [Slab](https://slab.com/). Whatever you use to create a knowledge base for your team, documenting your onboarding process will help new employees retain what you tell them. Plus, employees can reference back to it if they ever have questions in the future.",{"id":18264,"__typename":811,"text":18265},"1653226","## 4. Sales\n\n[Webinars](https://livestorm.co/blog/best-webinar-platforms) put you in direct contact with leads. You can use this proximity to create relationships with potential clients. Building this foundation will help your audience trust you enough to try your product and eventually buy it. So when conducting a [sales webinar](https://livestorm.co/blog/sales-webinar), try to see your topic from your audience's perspective. You will want to answer their questions and solve their problems. ",{"id":18267,"__typename":833,"image":18268},"1653259",{"id":18269,"alt":18270,"height":18271,"url":18272,"width":18273},"973516","Colleagues shaking hands",2579,"https://livestorm.imgix.net/1127/1571997612-handshake.jpg",3982,{"id":18275,"__typename":811,"text":18276},"1653227","### Where to redirect \n\nLive webinars are ideal for your medium value leads, a segment that has already shown interest in learning more about your product. Much like how you’d offer to do a call with a high value lead, you can direct medium value leads to register for your demo webinar. The goal is to optimize how your clients use your product, while showing them everything it can do. At the end of your [sales demo](https://livestorm.co/resources/guides/virtual-selling), you can automatically redirect your audience to a pricing page or a sign-up form. You could even redirect to a special offer page that gives access to a discount code. In some cases it could be possible to redirect using a specific signup link that would automatically apply the discount code for anyone who uses it. \n\nFor lower value leads, try setting up an [automatic redirect in your on-demand webinars](https://livestorm.co/blog/5-ways-to-use-automatic-redirect-after-your-webinar-ends) to guide them to the next step in your funnel. In this case that would be a webpage where they can try your product, or a form where they can sign up for a mailing list. \n\n\n\n## 5. Customer Success \n\nHaving a good customer success plan can help to reduce churn and increase retention levels. Customer success is human-focused, which makes it a little bit trickier to scale than other aspects of your business. Implementing [processes and customer management tools](https://livestorm.co/blog/scaling-your-customer-success-team) is the best way to navigate these challenges. Webinars can be a handy addition to this toolbox and can help guide your customers as they use your product. \n\n\n### Where to redirect \n\nDuring your next [Q&A session](https://livestorm.co/use-cases/live-qas), you can add an automatic redirect to help your users. These are especially valuable for maintaining relationships for existing clients who are at risk of churning. Not only is helping your audience the right thing to do, it will also improve brand loyalty. At the end of your next Q&A session, try redirecting your viewers to your app. This will give them direct access to their account, where they can apply what they learned during the session. Alternatively, you could redirect them to a [Product Tour on Intercom](https://www.intercom.com/product-tours). These tours can be triggered from a URL, so you could send them to an outline of everything you explained in the webinar. ",{"id":18278,"__typename":811,"text":18279},"1653228","## Leave a lasting impression \n\nHopefully, these [webinar best practices](https://livestorm.co/resources/guides/webinar-best-practices) help you as you plan your next webinar. The automatic redirect feature was designed to be flexible, so don’t hesitate to get creative. Surprising your audience with a discount code could be just the thing that takes your webinar to the next level! ",{"id":18281,"alt":36,"height":3224,"url":18282,"width":899},"1442284","https://livestorm.imgix.net/1127/1584120243-automatic-redirect.png",{"id":18284,"alt":18285,"height":6198,"url":18286,"width":6200},"13124210","woman working on her laptop","https://livestorm.imgix.net/1127/1618392202-5-ways-to-use-automatic-redirect-after-your-webinar-ends.jpg","2019-11-12",[],[],"Leave a lasting impression by adding automatic redirects to the end of your webinars. Here are five ways you can use this feature in your presentations. ","5 Ways to use Automatic Redirect After your Webinar Ends ",{"id":18293,"alternativeVersions":18294,"_locales":18297,"_publishedAt":18298,"_updatedAt":18299,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":18300,"blogPostAuthor":18303,"cluster":18305,"content":18310,"coverImage":36,"coverWithImgix":18372,"bottomContentOffer":166,"date":18373,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":18374,"relatedPillarPage":166,"seoDescription":18375,"sidebarContentCard":166,"structuredData":18376,"subtitle":18375,"title":18377,"slug":18296},"K5Wq8_WCQ3ioXY-Sk8fhnA",[18295],{"locale":756,"value":18296},"account-based-marketing-campaigns",[756],"2024-08-30T14:43:25+02:00","2024-08-29T18:43:52+02:00",[18301,18302],{"id":766,"name":674,"slug":675},{"id":872,"name":681,"slug":682},{"id":1028,"avatar":18304,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1037,"bottomContentCardCtaTitle":1038,"bottomContentCardText":1039,"bottomContentCardTitle":1040,"displayCustomerLogoSection":493,"headerCtaText":1041,"headerCtaCtaTitle":1038,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":18306,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1057,"title":1058,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1043,"trackName":32,"trackNameFallback":1044,"backgroundImage":18307,"coMarketing":493,"ebook":36,"image":36,"resourceType":18308,"shortDescription":1055,"slug":1056,"title":1044},{"id":1046,"alt":1047,"height":1048,"url":1049,"width":1048},{"id":1051,"color":1052,"cta":1053,"icon":18309,"name":635},{"id":575,"name":576},[18311,18314,18317,18320,18323,18326,18333,18336,18339,18342,18349,18352,18359,18362,18369],{"id":18312,"__typename":811,"text":18313},"TEDmaiPSSkWQslUYQ1C8Aw","Account-based marketing campaigns dedicate sales and marketing resources to nurturing and converting specific high-value accounts. They use personalized content to connect and engage with key decision makers via tailored buying experiences.\n\n**Successful ABM campaigns create multiple touchpoints, establishing strong relationships and producing valuable sales opportunities. The result? Shorter sales cycles, better pipeline quality, and higher ROI.**\n\nSo, how can your sales and marketing teams leverage ABM? In this article, we'll cover everything you need to get started—including ABM campaign types, best practices, and examples of account-based marketing tactics we use at Livestorm.\n\n\n## Types of account-based marketing campaigns\n\n**While all ABM campaigns follow the same basic concept, there are three main ways to structure your [account-based marketing strategy](https://livestorm.co/blog/what-is-account-based-marketing).** However, you don't have to commit to just one of these three options.\n\nMany companies develop an approach that blends two or three types of ABM campaigns. It results in a [B2B marketing strategy](https://livestorm.co/blog/b2b-marketing-strategies) that targets critical opportunities while maximizing both reach and high-value touchpoints.\n\n\n### Strategic ABM\n\n**Strategic ABM uses a one-to-one approach that targets a certain company.** A dedicated team researches the account, develops a series of touchpoints, and creates personalized content for decision makers.\n\nBecause it typically focuses on a single account and requires such in-depth research, strategic ABM can be incredibly resource-intensive. However, the payoff tends to be substantial, given the value of the account.\n\nDue to the required resources, B2B companies typically avoid using strategic ABM at scale. Instead, they often use it to target their most critical accounts. Then, they scale with one of the other two ABM types.\n\n\n### ABM lite\n\n**Known as a one-to-few approach, ABM lite targets a small group of accounts.** These accounts share the same goals, pain points, and industry or vertical. And the campaigns use a shared set of marketing materials.\n\nABM lite strikes a balance between personalization and scale. It's ideal for teams that aim to convert a valuable segment yet can't allocate resources to create a completely custom buying experience for each one.\n\n\n### Programmatic ABM\n\n**With its one-to-many approach, programmatic ABM personalizes the buying experience at scale.** Like ABM lite, it focuses on a group of accounts. However, programmatic ABM generally targets much larger segments.\n\nTo engage hundreds or thousands of target accounts at scale, programmatic ABM uses marketing automation. It works best for teams that need to optimize resources to develop relevant content for key segments.\n\n\n## Tactics to use in ABM campaigns\n\nABM campaigns use a range of tactics to connect with target accounts. Use these ideas as a guide to develop your account-based marketing strategy.\n\n\n### Customize website content\n\nWhen decision makers from your target accounts visit your company's website, don't show them the same content that the average visitor sees. Instead, show them custom content that speaks to their needs.",{"id":18315,"__typename":833,"image":18316},"XdLd0_8FTj6fAEEtvRPt6g",{"id":5107,"alt":5108,"height":5109,"url":5110,"width":5111},{"id":18318,"__typename":811,"text":18319},"ZvWu2d9WSB60gkF_LvB0BQ","Livestorm uses [Mutiny](https://www.mutinyhq.com/) to personalize website content for visitors in certain industries. For example, visitors who work in healthcare see a version of our website with healthcare logos, creating a more relevant experience.\n\n\n### Host educational webinars\n\nWebinars are a popular [demand generation tactic](https://livestorm.co/blog/demand-generation-tactics) that marketing teams often use to engage prospects at scale. However, **ABM teams can also customize [webinars](https://livestorm.co/resources/guides/what-is-a-webinar) for specific accounts or segments**.",{"id":18321,"__typename":833,"image":18322},"aeVtxrgbQhWtCJuYDqzINg",{"id":5030,"alt":5031,"height":5032,"url":5033,"width":838},{"id":18324,"__typename":811,"text":18325},"d8IbgK8qRMGeP9FRQjJsiA","Livestorm regularly [hosts webinars](https://livestorm.co/blog/host-webinar) for our target accounts, where we engage with decision makers in real time. Later, we often make the content available as [automated webinars](https://livestorm.co/webinar-software/automated-webinars) to provide value to a wider audience.\n\n\n### Organize or sponsor events\n\n**Hosting events allows marketing and sales teams to develop tailored guest lists and create opportunities to interact with decision makers.** Whether you organize or sponsor these events, they can be incredibly valuable.\n\nLivestorm often hosts co-marketing events with partner brands. These [live events](https://livestorm.co/use-cases/live-events) typically use a webinar format and aim to educate the audience, leading to awareness and acquisition.\n\nWe also participate in [field marketing](https://livestorm.co/blog/what-is-field-marketing) events, such as sponsoring conferences or dinners where we can engage target accounts. Plus, we invite customers to owned events to create community and improve retention.\n\n\n### Target key accounts with personalized ads\n\nDisplay and social ads use paid channels to get personalized content in front of key decision makers. These ads often include the name of the company or the industry in the ad copy or creative.\n\nThey typically link to personalized landing pages that speak directly to the account or segment. For example,[Livestorm uses paid ABM tactics](https://www.mutinyhq.com/playbooks/increase-enterprise-leads-without-sacrificing-self-serve) like LinkedIn ads to drive enterprise leads to a dedicated landing page.\n\n\n### Send customized email outreach\n\nOutbound teams that use ABM send personalized email outreach to decision makers. **Sales reps customize each message based on the recipient's role, the company's pain points, and the prospect's intent.**",{"id":18327,"__typename":833,"image":18328},"awJIQ-7WR-Cl-_YIt-YUnQ",{"id":18329,"alt":18330,"height":18331,"url":18332,"width":838},"Tm0BGROjTX6CjakQSSVJ8Q","custom Livestorm sales landing page",937,"https://livestorm.imgix.net/1127/1724949352-livestorm-custom-sales-landing-page.png",{"id":18334,"__typename":811,"text":18335},"WZ7_yNpbSLa4cVgR6G2Xig","In many cases, these sales emails include links to custom content. For example, Livestorm tailors sales landing pages to the prospect and mentions the sales rep by name in the CTA.\n\n\n## How to run successful ABM campaigns\n\nKeep these best practices in mind as you build your ABM program.\n\n\n### Get marketing and sales teams aligned\n\nABM isn't just a strategy for marketing teams. Instead, **ABM requires [sales and marketing alignment](https://app.livestorm.co/livestorm/closing-the-gap-the-power-of-sales-and-marketing-alignment)**. Together, sales and marketing should:\n\n\n\n* Agree on OKRs and revenue goals to ensure everyone works toward the same objective\n* Establish an SLA on accounts and leads, including a scoring model to prioritize leads\n* Create a strong feedback loop to keep everyone on the same page and celebrate wins\n\n\n### Target accounts that fit your ICP\n\n**An effective ABM program should always target accounts that match your [ideal customer profile](https://livestorm.co/blog/ideal-customer-profile) (ICP).** Once you've clarified your ICP, use intent data and a [lead scoring model](https://www.madkudu.com/blog/lead-scoring-model) to decide which accounts to prioritize.\n\n\n\n* For strategic ABM, identify the highest value account to prioritize.\n* For ABM lite, decide on a small group of high-value accounts.\n* For programmatic ABM, choose a valuable segment to target.\n\n\n### Develop personalized content for each account\n\n**Research your target accounts to understand their pain points, objectives, and use cases for your solution.** Then, use this research to develop personalized marketing and sales content that speaks to each account and decision maker.\n\nUse the tactics covered above to guide you. For example, you can implement ABM content like:\n\n\n\n* Website copy tailored to your target accounts\n* Highly personalized sales outreach and landing pages\n* Custom social and display ads\n* Personalized webinars\n* Unique events for your top accounts\n\n\n### Connect with decision makers across channels\n\n**ABM is about creating as many relevant touchpoints as possible so you can build relationships with key decision makers at your target accounts and convert them into sales opportunities.**",{"id":18337,"__typename":833,"image":18338},"Z10oLe7mRvuYoPIkfA5VTA",{"id":1005,"alt":1006,"height":1007,"url":1008,"width":1009},{"id":18340,"__typename":811,"text":18341},"H2O_asc_RE-Z8NZQaPbmJQ","A typical ABM program includes multiple channels to maximize touchpoints. For example, you can use ad networks to show personalized ads, email campaigns to connect directly with decision makers, and your website to show dynamic content.\n\n\n### Measure ABM metrics\n\nTo gauge the success of your ABM campaigns, monitor the results closely. Measure metrics like:\n\n\n\n* Page views to see how many times prospects have viewed your custom content\n* Webinar signups to see how many prospects have expressed interest in your events\n* Sales demos to see how many prospects have expressed purchase intent\n* Customer acquisition cost (CAC) to calculate the cost of converting each account\n* ROI to compare the cost of acquisition to the total revenue generated\n\n\n### Optimize and iterate on ABM campaigns\n\nUse these metrics to confirm which channels and campaigns are working—and which aren't. Then, use the data to optimize your ABM campaigns.\n\nWhich touchpoints perform worst? Consider eliminating them or testing new content or messaging to replace them.\n\nWhich touchpoints perform best? Iterate on them to continue to improve performance and drive revenue growth more efficiently.\n\n\n## 3 Account-based marketing examples\n\nUse these examples of successful ABM campaigns to inspire your own approach.\n\n\n### Livestorm's custom content for enterprise prospects\n\nLivestorm offers [webinar software](https://livestorm.co/webinar-software) that works for small businesses and large companies alike. However, enterprise customers often have much bigger needs that our entry-level plans can't meet.\n\nTo prevent this mismatch, **we use ABM to [customize website content](https://www.mutinyhq.com/customers/livestorm) for enterprise teams. When enterprise prospects visit our site, they see dynamic content that speaks directly to them and their needs.**",{"id":18343,"__typename":833,"image":18344},"So-vJ3LKQfyhSVyKdqwtsw",{"id":18345,"alt":18346,"height":7516,"url":18347,"width":18348},"e_-acESHSnaovER4dnSbgQ","Livestorm homepage for enterprise customers","https://livestorm.imgix.net/1127/1724949595-livestorm-healthcare-homepage.png",656,{"id":18350,"__typename":811,"text":18351},"Gk_wfJukQaCTeyPDlTZ7Ew","It encourages enterprise teams to talk with sales and develop a custom plan rather than signing up for a self-serve plan. The result? This ABM campaign generated 205% more enterprise leads and 27% more demos.\n\n\n### Livestorm's healthcare ABM campaign\n\nFrom tech to finance to education, our webinar software is a good fit for customers in a range of industries. However, each industry has different use cases and requirements.\n\nThat's why we use ABM to show custom content to healthcare teams. For example, **prospects in the healthcare industry see ads and website popups leading to a personalized toolkit with [webinar best practices for healthcare](https://livestorm.co/resources/templates/online-training-toolkit-healthcare).**",{"id":18353,"__typename":833,"image":18354},"QqRB8kK4T4KuMMcsW_6D_g",{"id":18355,"alt":18356,"height":18357,"url":18358,"width":838},"Fbg2zICKRpiGGabNkPl85g","Livestorm healthcare toolkit",695,"https://livestorm.imgix.net/1127/1724949472-livestorm-healthcare-toolkit.png",{"id":18360,"__typename":811,"text":18361},"Dx44460kQz6-S4q3ZH_H7A","Plus, our website includes both [dedicated content for healthcare teams](https://livestorm.co/industries/healthcare) and sub-industry pages that speak to more specific needs for pharma and biotech customers.\n\n\n### Demandbase's video-first approach to ABM\n\nWhen targeting key accounts, Demandbase prioritizes video. **In ABM campaigns, Demandbase's sales team often adds personalized videos on one-to-one landing pages, ad campaigns, and sales outreach.**",{"id":18363,"__typename":833,"image":18364},"N0RD-mnHQGGWzoMVEX-_rg",{"id":18365,"alt":18366,"height":18367,"url":18368,"width":838},"eRncFiBNQha5eI_Dv3liFg","Livestorm ABM webinar featuring Demandbase",983,"https://livestorm.imgix.net/1127/1724949508-livestorm-abm-webinar.png",{"id":18370,"__typename":811,"text":18371},"fvTnEhc7RN-TyS6yXLK6OA","In [this Livestorm webinar](https://app.livestorm.co/livestorm/panel-discussion-2023-marketing-priorities-and-trends), ABM specialist Leanne Chescoe, EMEA Marketing Director at Demandbase, discusses how her team develops personalized content for key accounts. As she explains, it's critical for ABM content to speak not just to the account but also to the right stage of the buyer's journey.\n\n\n## Livestorm for account-based marketing campaigns\n\nWhen you want to use live events and on-demand webinars in your ABM strategy, Livestorm can help. With our webinar and video conferencing software, you can:\n\n\n\n* Create custom video content for target accounts\n* Develop custom landing pages for each virtual event\n* Send personalized [webinar follow-up emails](https://livestorm.co/blog/webinar-follow-up-email)\n* [Integrate Livestorm](https://livestorm.co/integrations) with your sales and marketing tech stack\n\nReady to see how our software works for your sales and marketing team? **[Sign up for Livestorm](https://app.livestorm.co/#/signup) and try it for free.**",{"id":5088,"alt":5089,"height":897,"url":5090,"width":899},"2024-09-03",[],"Learn how to run successful account-based marketing campaigns. Get ideas to engage target accounts from Livestorm's ABM campaigns examples.",[],"Account-Based Marketing Campaigns: Types, Tactics & Examples",{"id":18379,"alternativeVersions":18380,"_locales":18383,"_publishedAt":18384,"_updatedAt":18385,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":18386,"blogPostAuthor":18389,"cluster":18391,"content":18396,"coverImage":36,"coverWithImgix":18436,"bottomContentOffer":166,"date":18440,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":18441,"relatedPillarPage":166,"seoDescription":18442,"sidebarContentCard":166,"structuredData":18443,"subtitle":18442,"title":18444,"slug":18382},"Pxk3eDPiQW6KQg9ywCuPxg",[18381],{"locale":756,"value":18382},"demand-generation-vs-lead-generation",[756],"2024-08-27T09:40:05+02:00","2024-08-22T18:26:46+02:00",[18387,18388],{"id":766,"name":674,"slug":675},{"id":872,"name":681,"slug":682},{"id":1028,"avatar":18390,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1037,"bottomContentCardCtaTitle":1038,"bottomContentCardText":1039,"bottomContentCardTitle":1040,"displayCustomerLogoSection":493,"headerCtaText":1041,"headerCtaCtaTitle":1038,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":18392,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1057,"title":1058,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1043,"trackName":32,"trackNameFallback":1044,"backgroundImage":18393,"coMarketing":493,"ebook":36,"image":36,"resourceType":18394,"shortDescription":1055,"slug":1056,"title":1044},{"id":1046,"alt":1047,"height":1048,"url":1049,"width":1048},{"id":1051,"color":1052,"cta":1053,"icon":18395,"name":635},{"id":575,"name":576},[18397,18400,18403,18406,18409,18412,18415,18418,18424,18427,18433],{"id":18398,"__typename":811,"text":18399},"coTfzkvyQ_6JoOPn70qitQ","It's easy to confuse **demand generation and lead generation**. Although some sales and marketing teams use the two terms interchangeably, they don't mean the same thing.\n\nThe biggest difference between lead generation and demand generation is that demand gen increases awareness and interest in out-of-market prospects, while lead gen focuses on nurturing in-market leads.\n\nBut this explanation only scratches the surface. In this article, we'll take an in-depth look at demand generation vs lead generation and explore how to use both approaches in your sales and marketing efforts.\n\n\n## What is demand generation?\n\n**Demand generation is the process of improving brand awareness and driving interest in your product or service.** It's all about getting the attention of your target audience and staying top of mind when they need the solutions your business offers.\n\nThis strategy targets prospects who fit your ideal customer profile (ICP) but who aren't yet in-market. According to the [95-5 rule](https://business.linkedin.com/marketing-solutions/b2b-institute/b2b-research/trends/95-5-rule), around 95% of your target market isn't ready to buy at any given moment.\n\nAs a result, demand generation tends to be critical for creating positive first impressions and getting your brand in front of prospects regularly over time. In other words, it's a long-term strategy.",{"id":18401,"__typename":833,"image":18402},"P1HPquMaQq2Pibn6xFGxmw",{"id":4872,"alt":4873,"height":4874,"url":4875,"width":4876},{"id":18404,"__typename":811,"text":18405},"Ob8ThjE9RPqJZcre7_KGJQ","## What is lead generation?\n\n**Lead generation is the process of connecting with engaged prospects and guiding them through your sales cycle.** It's all about leveraging the awareness and interest you created via demand generation marketing and working toward a conversion.\n\nThis strategy targets in-market prospects. Unlike demand gen, lead gen focuses on the 5% of your target audience that's actively seeking a solution and that's likely to buy in the near future.\n\nAs a result, lead generation is important for nurturing leads and prompting them to convert into customers. Although it doesn't produce immediate results, lead generation is more of a short-term strategy.\n\n\n## Demand generation vs lead generation: What's the difference?\n\nNow that you have a basic idea of what lead generation and demand generation mean, let's take a deeper dive and compare the two strategies side by side.",{"id":18407,"__typename":1003,"text":18408},"TxHxJstsQ3mQW5pnbpKrkg","\u003Ctable border=\"1\" height=\"70\" style=\"border-collapse: collapse;\">\n \u003Ctbody>\n \u003Ctr>\n \u003Ctd>\u003C/td>\n \u003Ctd>\u003Cstrong>Demand generation\u003C/strong>\u003C/td>\n \u003Ctd>\u003Cstrong>Lead generation\u003C/strong>\u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>Goals\u003C/strong>\u003C/td>\n \u003Ctd>\n \u003Cp>\u003Cbr />Increase brand awareness\u003Cbr />Generate interest\u003Cbr />Educate and engage \u003Cbr />Introduce new prospects to the sales funnel\u003C/p>\n \u003C/td>\n \u003Ctd>\u003Cbr />Nurture interested prospects\u003Cbr />Collect contact information\u003Cbr />Qualify leads\u003Cbr />Share qualified leads with the sales team\u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>\u003Cbr />Timing\u003C/strong>\u003C/td>\n \u003Ctd>\u003Cbr />Aligns with the top of the funnel\u003C/td>\n \u003Ctd>\u003Cbr />Aligns with the middle of the funnel\u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>Tactics\u003C/strong>\u003C/td>\n \u003Ctd>\u003Cbr />Video marketing\u003Cbr />Social media marketing\u003Cbr />Content marketing\u003Cbr />Search engine optimization\u003Cbr />Pay-per-click ads\u003C/td>\n \u003Ctd>\u003Cbr />Live webinars\u003Cbr />Lead magnets\u003Cbr />Social proof\u003Cbr />Personalized website content Follow-up sequences\u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>\u003Cbr />Metrics\u003C/strong>\u003C/td>\n \u003Ctd>\u003Cbr />Engagement, views, and traffic\u003C/td>\n \u003Ctd>\u003Cbr />Conversion rates and costs\u003C/td>\n \u003C/tr>\n \u003C/tbody>\n\u003C/table>",{"id":18410,"__typename":811,"text":18411},"TwlH-XYXRY6Vlf0XWvKiUQ","### The different goals of lead generation and demand generation\n\nDemand gen targets these **top-of-funnel objectives:**\n\n\n\n* Increase brand awareness within your target market\n* Generate demand for and interest in your product or service\n* Educate and engage prospects about your brand and its solutions\n* Keep your brand top-of-mind among your target audience\n* Introduce new prospects into your sales funnel\n\nLead gen targets these **middle-of-funnel objectives**:\n\n\n\n* Nurture prospects who are engaged with your brand\n* Collect contact details for more personalized follow-ups\n* Identify qualified leads and guide them toward a conversion\n* Pass qualified leads to the [sales team](https://livestorm.co/teams/sales) to close the deal\n\n\n### Timing is key for both strategies\n\nMany sales and marketing teams run demand and lead gen campaigns simultaneously. However, they target prospects at different stages of the sales funnel.\n\nThink about timing in terms of the sales funnel. **Demand gen comes first, as it aligns with top-of-funnel marketing activities** like building awareness and creating demand for your product or service.\n\nBecause it's a long-term strategy, demand gen tends to take more time. While there's no standard timeline, demand gen often includes several touchpoints across multiple channels over many months.",{"id":18413,"__typename":833,"image":18414},"NnwC6A7gRqim5PilsyQz3Q",{"id":11634,"alt":11635,"height":1776,"url":11636,"width":1778},{"id":18416,"__typename":811,"text":18417},"W9yQzuX2Rq6yQxXOTE-yyw","**Lead gen comes later in the sales funnel.** It aligns with middle-of-funnel marketing activities like collecting contact details, nurturing leads, and guiding them toward sales conversions.\n\nCompared to demand gen, lead gen takes place over a shorter time frame. But in many cases, lead gen also involves multiple touchpoints on the path to a conversion.\n\n\n## The different tactics for lead generation and demand generation\n\n\n### Demand generation for brand awareness\n\nTo generate demand for your product or service, you’ll want to share educational, engaging, and authoritative resources with a wide audience. Focus on building awareness and generating interest rather than getting conversions.\n\nUse [demand generation tactics](https://livestorm.co/blog/demand-generation-tactics) across channels and formats like:\n\n\n\n* **[Video marketing](https://livestorm.co/resources/guides/video-marketing)**: Educate and entertain prospects via short- and long-form videos or webinars. At Livestorm, we use our own software to share [automated webinars](https://livestorm.co/webinar-software/automated-webinars) that engage viewers asynchronously.\n* **Social media marketing**: Introduce your brand to your target audience via engaging social media posts. Use tools like HubSpot to create posts that resonate with your ICP and grow your community.\n* **Search engine optimization (SEO)**: Capture prospects' attention as they search for relevant topics. Use [demand generation tools](https://livestorm.co/blog/demand-generation-tools) like Ahrefs to optimize your website and attract potential customers.\n* **Content marketing**: Publish helpful content that answers prospects' questions and builds trust. Use tools like Semrush to create content plans and do keyword research.\n* **Pay-per-click (PPC) ads**: Reach a wider audience with search, display, and video ads. Use tools like Optmyzr to manage paid keyword lists and maximize the value of your ad campaigns.",{"id":18419,"__typename":833,"image":18420},"EnBejjQrRBmPqoAYQ5g__A",{"id":18421,"alt":18422,"height":357,"url":18423,"width":359},"48607148","Webinar Software for Companies","https://livestorm.imgix.net/1127/1666021588-hero-webinars.jpg",{"id":18425,"__typename":811,"text":18426},"BBTPkxC5QPKxv7au2G631A","### Lead generation for capturing leads\n\nTo transform demand into leads, you’ll want to share personalized resources and gated content with engaged prospects. Focus on driving smaller transactions like collecting prospects’ contact details as you identify qualified leads and convert them into customers.\n\nOptimize your sales funnel with [lead generation best practices](https://livestorm.co/blog/b2b-lead-generation-best-practices) like:\n\n\n\n* **Hosting live webinars**: Invite interested prospects to online events with exclusive material and in-demand hosts. At Livestorm, we engage with prospects during real-time webinars. Then, we follow up with them via email afterward.\n* **Promoting lead magnets**: Create high-value lead magnets with original research and in-depth solutions. Distribute them via social media, PPC ads, and SEO in exchange for prospects' contact information.\n* **Sharing social proof**: Position your brand as a trustworthy solution by sharing your awards, press mentions, and customer testimonials. Publish social proof on your website and share it on social media.\n* **Developing follow-up sequences**: Reengage prospects after they attend your webinar or download your lead magnet. Continue to provide value and prompt them to take the next step toward a conversion.\n* **Personalizing website content**: Show custom website content to various [buyer personas](https://blog.hubspot.com/marketing/buyer-persona-research) or prospects from different companies. Create personalized experiences to drive more signups.\n\n\n## How to measure lead generation and demand generation\n\nBecause demand generation focuses on brand awareness and audience engagement, [marketing teams](https://livestorm.co/teams/marketing) typically measure metrics like:\n\n\n\n* Social media reach, impressions, and engagement\n* Video views and webinar signups\n* Website impressions and click-through rates\n* Website engagement rates and bounce rates\n\n\nSince lead generation focuses more on lead nurturing, qualification, and conversion, teams generally measure metrics like:\n\n\n\n* Contact form submissions\n* Demo requests and free trial signups\n* Lead qualification rates\n* Conversion and closure rates\n* Customer acquisition costs\n\n\n## How to leverage lead generation _and_ demand generation\n\nFor many sales and marketing teams, the conversation around these two approaches doesn't focus on demand gen _vs_ lead gen. Instead, a typical [B2B marketing strategy](https://livestorm.co/blog/b2b-marketing-strategies) includes both.\n\n\n### Why lead gen and demand gen complement one another\n\n**Think of great demand generation as a precursor to successful lead generation.** Without demand gen, your lead gen efforts and customer acquisition costs will be too high. Before you can identify interested prospects and guide them to a conversion, you have to introduce them to your brand and educate them on your solutions.\n\nFor example, say your demand generation team publishes a series of social media posts that link to your company's latest blog posts. After reading several of these posts over the course of a few months, a prospect might eventually sign up for a webinar featured in one of the posts.\n\nThen, suppose your lead generation team coordinates the webinar and follows up with all the prospects who attended. After a couple of follow-ups, an engaged prospect might agree to register for a demo or sign up for a self-service trial. From there, the lead gen team would hand off the lead to sales.",{"id":18428,"__typename":833,"image":18429},"aBoGCvTlRMGFl5rgmZrAbg",{"id":18430,"alt":18431,"height":4080,"url":18432,"width":4082},"14592602","Team working","https://livestorm.imgix.net/1127/1619626967-how-to-give-great-product-demos-that-scale.jpg",{"id":18434,"__typename":811,"text":18435},"G520fOm8Q_apNtKLJwHG5A","### When to prioritize one approach over the other\n\nDemand and lead gen often work best in tandem. However, sometimes it makes sense to prioritize one over the other.\n\nYou may want to focus more on demand gen if your ICP is unaware of your brand or the solutions you offer. This is particularly true for startups or businesses expanding to new markets.\n\nYou may want to focus more on lead gen if your brand awareness is growing but you don't have many qualified leads to show for it. This way, you can lead engaged prospects down the sales funnel.\n\n\n### Tips to align lead gen and demand gen\n\nTo get maximum value from your marketing strategy, get your demand and lead gen teams on the same page. Align on these key elements:\n\n\n\n* **Campaigns**: Coordinate campaign concepts and channels so your lead gen team can build on the foundation that your demand gen team created.\n* **Tools**: Use the same tech stack so you can easily share prospect data across channels and campaigns while remaining GDPR compliant.\n* **ICP**: Get clear on your company's ideal customer so you can target the prospects who are the best fit for your business and most likely to benefit from your solution.\n\n\n## Livestorm for demand generation and lead generation\n\nWhether you need to improve demand gen or lead gen efforts, Livestorm can help. **Our webinar software works as a demand generation _and_ a [lead generation tool](https://livestorm.co/blog/lead-generation-tools).** With Livestorm, you can:\n\n\n\n* Educate and build trust with prospects via on-demand webinars\n* Engage prospects in real-time and share custom content via live webinars\n* Create webinar funnels and follow-up sequences to nurture leads over time\n* [Integrate Livestorm](https://livestorm.co/integrations) with your tech stack to automate demand and lead generation\n\nReady to test it out? **[Sign up for a free Livestorm account](https://app.livestorm.co/#/signup) and schedule a webinar in minutes.**",{"id":18437,"alt":18438,"height":897,"url":18439,"width":899},"Low9XlwwSSiQ06mxThXrJg","marketer working on demand generation and lead generation","https://livestorm.imgix.net/1127/1722345756-demand-generation-vs-lead-generation.jpg","2024-07-31",[],"Learn the key differences between demand generation and lead generation. Find out how to use both strategies to grow your business.",[],"Demand Generation vs Lead Generation: How & Why to Use Both",{"id":18446,"alternativeVersions":18447,"_locales":18450,"_publishedAt":18451,"_updatedAt":18452,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":18453,"blogPostAuthor":18455,"cluster":18457,"content":18462,"coverImage":36,"coverWithImgix":18493,"bottomContentOffer":166,"date":18440,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":18494,"relatedPillarPage":166,"seoDescription":18495,"sidebarContentCard":166,"structuredData":18496,"subtitle":18495,"title":18497,"slug":18449},"R-IXCPQ-Sa28DvxYcZF52w",[18448],{"locale":756,"value":18449},"ideal-customer-profile",[756],"2024-08-27T09:40:08+02:00","2024-07-31T18:21:57+02:00",[18454],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":18456,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1037,"bottomContentCardCtaTitle":1038,"bottomContentCardText":1039,"bottomContentCardTitle":1040,"displayCustomerLogoSection":493,"headerCtaText":1041,"headerCtaCtaTitle":1038,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":18458,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1057,"title":1058,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1043,"trackName":32,"trackNameFallback":1044,"backgroundImage":18459,"coMarketing":493,"ebook":36,"image":36,"resourceType":18460,"shortDescription":1055,"slug":1056,"title":1044},{"id":1046,"alt":1047,"height":1048,"url":1049,"width":1048},{"id":1051,"color":1052,"cta":1053,"icon":18461,"name":635},{"id":575,"name":576},[18463,18466,18469,18472,18475,18478,18481,18484,18487,18490],{"id":18464,"__typename":811,"text":18465},"VwxBrCFJQ4iCWD9j62E7hQ","Are your sales and marketing teams on the same page about which customers generate the most value for your business? When you're clear on your best customers, you can prioritize your target audience and maximize the value of your efforts.\n\nIn this article, we'll cover how to create an ideal customer profile (ICP) so you can attract more of the right buyers, increase their lifetime value, and run more efficient campaigns. We'll also share how our team uses Livestorm's ICP for lead generation.\n\n\n## What is an ideal customer profile?\n\n**An ideal customer profile is a data-driven description of the optimal customer for your business to target. For B2B companies, the ICP is a single business that represents your prime customer.**\n\nThink of your ICP as your most valuable customer _and_ the customer that's most likely to benefit from your solution. Businesses that fit this profile tend to provide high return on investment (ROI) because they generate revenue, referrals, and valuable insights.\n\nA typical B2B ICP includes several different types of information:\n\n\n\n* **Psychographics**, which explore attributes, pain points, and aspirations\n* **[Firmographics](https://snov.io/glossary/firmographics/)**, which describe the company's industry, size, and revenue\n* **[Technographics](https://6sense.com/guides/technographics/)**, which clarify the technology the company uses\n\nHere's a customer profile example:\n\n\n\u003Ctable>\n \u003Ctr>\n \u003Ctd colspan=\"2\" >\u003Cstrong>Example Company Ideal Customer Profile\u003C/strong>\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>Industry\u003C/strong>\n \u003C/td>\n \u003Ctd>Fintech\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>Location\u003C/strong>\n \u003C/td>\n \u003Ctd>United States\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>Company size\u003C/strong>\n \u003C/td>\n \u003Ctd>100-150\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>Annual revenue\u003C/strong>\n \u003C/td>\n \u003Ctd>$5-$10 million\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>Decision makers\u003C/strong>\n \u003C/td>\n \u003Ctd>CTO, CRO\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>Pain points\u003C/strong>\n \u003C/td>\n \u003Ctd>Needs a more secure analytics solution to address privacy concerns\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>Goals\u003C/strong>\n \u003C/td>\n \u003Ctd>Aiming to scale quickly and expand customer base by 50% in six months\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>Attributes\u003C/strong>\n \u003C/td>\n \u003Ctd>Actively running pay-per-click ads and using conversion rate optimization\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>Tech stack\u003C/strong>\n \u003C/td>\n \u003Ctd>Clearbit, Mixpanel, Cloudflare\n \u003C/td>\n \u003C/tr>\n\u003C/table>\n\n\n\n### ICP vs buyer persona: What's the difference?\n\nIt's easy to confuse buyer persona and ICP meanings. Although the terms are often used interchangeably, there are a few important distinctions between the two.\n\nSo, what is ICP, and how does it differ from a buyer persona? **While ICP generally refers to a company, a buyer persona describes a person—often referring to one or more roles within the company.**",{"id":18467,"__typename":833,"image":18468},"LOd0COBtQIeKAGKsQZfzRA",{"id":3983,"alt":3984,"height":3433,"url":3985,"width":1778},{"id":18470,"__typename":811,"text":18471},"YI_4iAJ7TkSUVn39mqhvig","While companies have just one ICP, they often have more than one buyer persona. For example, your company may have a buyer persona to represent each member of your ideal customer's [buying committee](https://www.dock.us/library/buying-committees).\n\nBuyer personas often include a completely different set of characteristics. While an ICP focuses on firmographics and technographics, a buyer persona explores demographics and psychographics as well as interests, challenges, and objections.\n\n\n## How to create an ideal customer profile\n\nFollow these steps to collect and analyze the data you need to create your ICP.\n\n\n### Clarify your unique value proposition\n\nFirst, **get clear on what your business does and what sets it apart**. What solutions does your company provide, and how do you help your ideal customer? Most importantly, what differentiates it from the competition?\n\nFor example, Livestorm is a webinar platform designed for hosting engaging online events. Our engagement tools, user-friendliness, customization options, and commitment to data protection set us apart.\n\n\n### Identify your best customers\n\nNext, consider your current customer base. Which accounts would you consider most successful? Make a list of the customers with the:\n\n\n\n* Highest ROI\n* Greatest lifetime value\n* Most upsells or cross-sells\n* Most referrals to other customers\n* Longest relationship with your company\n* Best net promoter scores (NPS) or customer satisfaction scores (CSAT)\n\nThere are a few ways to gather this information. One is to **talk with colleagues who work directly with customers**. For example, ask your customer experience or [sales team](https://livestorm.co/teams/sales) for a list of top accounts.",{"id":18473,"__typename":833,"image":18474},"XyyMBkqITLqiAmwLf2GmFg",{"id":13702,"alt":13703,"height":1778,"url":13704,"width":2006},{"id":18476,"__typename":811,"text":18477},"ON3uixBTRTSfHXqLNHEpbQ","Another option is to **use data from your company's customer relationship management (CRM) tool**. Filter your customer data using the criteria above to produce a list of your best accounts.\n\nAlternatively, **choose a customer profiling tool to automate the process**. Many ICP tools have a price tag, but options like [Breadcrumbs Reveal](https://breadcrumbs.io/reveal/) or [Lemlist Buyer Persona Generator](https://www.lemlist.com/free-tools/buyer-persona-generator) can analyze your data at no cost.\n\n\n### Analyze customer data\n\nOnce you've identified your best customers, review the data. Make note of characteristics like:\n\n\n\n* Location\n* Industry\n* Company size\n* Years in business\n* Business model\n* Annual revenue\n* Number of customers\n* Tech stack\n\nLook for similarities between your top accounts. **Aim to identify 10 customers that share most or all of the attributes above.** These characteristics form the foundation of your ICP.\n\n\n### Interview your customers\n\nAnalyzing existing customer data is just one way to define your ICP. **To gather even more in-depth insights into your best customers' goals and pain points, speak with them directly.**\n\nCustomer interviews allow you to ask questions like:\n\n\n\n* How they initially learned about your company\n* What prompted them to purchase your product or service in the first place\n* How their buying process typically works\n* Why they've remained your customer for so long\n* How your product or service has benefited them\n\nConnect with the 10 customers you identified above. Request to interview them over the phone, in person, or via video call.\n\n**Livestorm makes it easy for [marketing teams](https://livestorm.co/teams/marketing) to manage customer interviews via video conferencing.** Just schedule an [online meeting](https://livestorm.co/online-meeting-software) with each customer team, and invite everyone on the call to speak.",{"id":18479,"__typename":833,"image":18480},"QTgs8jp4REuMStTIA8gwfg",{"id":2520,"alt":3147,"height":2522,"url":2523,"width":2524},{"id":18482,"__typename":811,"text":18483},"OYU2QptsRgew5rTmc-rsLQ","Set your Livestorm meeting to record automatically. Then, focus on asking compelling questions and interacting with your customers. You won't need to take notes during the call since you can refer to the recording later.\n\n\n### Fill out your ideal customer profile template\n\nBy now, you should have data from your CRM, internal teams, and customer feedback calls. Compile it to create an ICP template that your product, customer success, marketing, and sales teams can use again and again.\n\nModify this ICP template to make it your own:\n\n\n\u003Ctable>\n \u003Ctr>\n \u003Ctd colspan=\"2\" >\u003Cstrong>[Company] Ideal Customer Profile\u003C/strong>\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>Industry\u003C/strong>\n \u003C/td>\n \u003Ctd>\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>Location\u003C/strong>\n \u003C/td>\n \u003Ctd>\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>Company size\u003C/strong>\n \u003C/td>\n \u003Ctd>\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>Annual revenue\u003C/strong>\n \u003C/td>\n \u003Ctd>\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>Decision makers\u003C/strong>\n \u003C/td>\n \u003Ctd>\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>Pain points\u003C/strong>\n \u003C/td>\n \u003Ctd>\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>Goals\u003C/strong>\n \u003C/td>\n \u003Ctd>\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>Attributes\u003C/strong>\n \u003C/td>\n \u003Ctd>\n \u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>Tech stack\u003C/strong>\n \u003C/td>\n \u003Ctd>\n \u003C/td>\n \u003C/tr>\n\u003C/table>\n\n\n\n### Revisit and update your ICP\n\n**Developing an ICP isn't a one-time exercise. Instead, your ICP is something you should review periodically.**\n\nConsider revisiting this process quarterly or biannually to ensure your data is current. After all, any element can change over time. As your product or service develops, your optimal customers may evolve, too.\n\n\n## 5 Ways to use your ideal customer profile\n\nNow you're ready to use your ICP. Here are five ideas to help you get started.\n\n\n### 1. Simplify lead scoring\n\nWhen you identify the best customers for your business, you'll know exactly which leads to prioritize. This information helps your sales and marketing teams run more efficient [lead generation campaigns](https://livestorm.co/blog/b2b-lead-generation-best-practices).\n\nLead scoring automatically assigns scores to potential customers based on custom criteria. If you use your ICP to define the criteria, you can easily identify high-priority leads and focus your lead gen efforts.\n\nAt Livestorm, we use [MadKudu](https://www.madkudu.com/) for lead scoring. This AI-powered tool provides firmographic, technographic, and behavioral scores based on more than a dozen data sources, making it easy to find our top leads.\n\n\n### 2. Manage account-based marketing (ABM)\n\n**A well-researched ICP is essential for running successful ABM campaigns.** After all, ABM focuses on creating marketing and sales content for specific accounts that fit your ideal customer.",{"id":18485,"__typename":833,"image":18486},"cZ1UGfMCSMuO1XI4J4bA_A",{"id":12959,"alt":12960,"height":897,"url":12961,"width":899},{"id":18488,"__typename":811,"text":18489},"JvlVQZTTTdi-fs_xqfcfag","Once you've defined your ideal customer and mapped out your buyer personas, you can create personalized content for these accounts. For example, you can display custom website content that speaks to the roles and goals of various buyer personas within your target accounts.\n\n\n### 3. Improve marketing campaign performance\n\nEven if ABM is a small part of your [B2B marketing strategy](https://livestorm.co/blog/b2b-marketing-strategies), you can still use ideal customer research to improve campaign performance. For example, you may learn that your ICP prefers video content. In this case, you could allocate more budget to [video marketing](https://livestorm.co/resources/guides/video-marketing) or design a [webinar funnel](https://livestorm.co/blog/create-a-webinar-funnel).\n\nYou can also use your research to inform the kind of marketing assets you prioritize. For example, you may learn that your target customer's buying committee includes a CTO and a CRO. In this case, you could develop lead magnets that speak to these decision makers.\n\n\n### 4. Refine your positioning\n\n**The more you know about what your ideal customer needs, the better you can position your business, product, or service.** Your ICP's goals and pain points can prove particularly helpful here.\n\nFor example, you may learn that one of your ICP's most important business objectives is something your solution addresses—but isn't something you mention in your marketing. By featuring it on your website and in your marketing campaigns, you can position your solution as an essential purchase for your ICP.\n\n\n### 5. Shorten your sales cycle\n\nWhen you work to improve your messaging, positioning, and lead scoring, each touchpoint can make a bigger impact. This means you can guide potential customers through your sales funnel more efficiently.\n\nThese efforts can speed up your sales cycle. As a result, defining and targeting your ICP can drive more business and lead to a positive effect on your bottom line.\n\n\n## Livestorm for connecting with your ICP\n\nUse Livestorm to connect with your best customers. From[ demand generation](https://livestorm.co/blog/demand-generation-tactics) to lead generation, our[ webinar software](https://livestorm.co/webinar-software) makes it easy to:\n\n\n\n* Host engaging on-demand webinars and[ live events](https://livestorm.co/use-cases/live-events) for your ICP\n* Follow up with qualified leads via email sequences\n* [Integrate Livestorm](https://livestorm.co/integrations) with marketing automation and CRM tools\n\nReady to try it for yourself?[ Sign up for Livestorm](https://app.livestorm.co/#/signup) and set up your next online meeting or webinar in minutes.",{"id":18491,"__typename":1003,"text":18492},"SxLP9EzDQv-OgdctC1AkRw","\u003Ctable border=\"1\" height=\"1044\" style=\"border-collapse: collapse;\">\n \u003Ctbody>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>\u003Cbr />Industry\u003C/strong>\u003C/td>\n \u003Ctd>\u003Cspan>\u003Cbr />Fintech\u003C/span>\u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>\u003Cbr />Location\u003C/strong>\u003C/td>\n \u003Ctd>\u003Cbr />United States\u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>\u003Cbr />Company size\u003C/strong>\u003C/td>\n \u003Ctd>\u003Cbr />100-150\u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>\u003Cbr />Annual revenue\u003C/strong>\u003C/td>\n \u003Ctd>\u003Cbr />$5-$10 million\u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>\u003Cbr />Decision makers\u003C/strong>\u003C/td>\n \u003Ctd>\u003Cbr />CTO, CRO\u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>\u003Cbr />Pain points\u003C/strong>\u003C/td>\n \u003Ctd>\u003Cbr />Needs a more secure analytics solution to address privacy concerns\u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>\u003Cbr />Goals\u003C/strong>\u003C/td>\n \u003Ctd>\u003Cbr />Aiming to scale quickly and expand customer base by 50% in six months\u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>\u003Cbr />Attributes\u003C/strong>\u003C/td>\n \u003Ctd>\u003Cbr />Actively running pay-per-click ads and using conversion rate optimization\u003C/td>\n \u003C/tr>\n \u003Ctr>\n \u003Ctd>\u003Cstrong>\u003Cbr />Tech stack\u003C/strong>\u003C/td>\n \u003Ctd>\u003Cbr />Clearbit, Mixpanel, Cloudflare\u003C/td>\n \u003C/tr>\n \u003C/tbody>\n\u003C/table>",{"id":6555,"alt":6556,"height":897,"url":6557,"width":899},[],"Discover how to create an ideal customer profile (ICP) for your business. Learn to use the framework for successful B2B marketing & sales strategies.",[],"How to Create an Ideal Customer Profile (ICP) [+ Template]",{"id":18499,"alternativeVersions":18500,"_locales":18503,"_publishedAt":18504,"_updatedAt":18505,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":18506,"blogPostAuthor":18508,"cluster":18510,"content":18513,"coverImage":36,"coverWithImgix":18535,"bottomContentOffer":166,"date":18539,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":18540,"relatedPillarPage":166,"seoDescription":18541,"sidebarContentCard":166,"structuredData":18542,"subtitle":18541,"title":18543,"slug":18502},"34913730",[18501],{"locale":756,"value":18502},"beginner-guide-livestreaming",[756],"2024-07-24T11:52:09+02:00","2024-07-24T11:52:08+02:00",[18507],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":18509,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":18092,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":10560,"displayCustomerLogoSection":166,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":18511,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":18512,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":32,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":18095,"urlForTheCta":66,"withoutContentOffer":166},{"id":10562,"alt":10563,"height":3063,"url":10564,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},[18514,18517,18523,18526,18532],{"id":18515,"__typename":811,"text":18516},"34913729","\nDelivering a live broadcast to thousands of people used to require millions of dollars, plus a fancy television studio packed with expensive equipment. \n\nNow, though, everything you need to create a successful livestream can fit in your average backpack. Considering the ease of livestreaming, coupled with the[ many benefits](https://livestorm.co/blog/8-reasons-why-brands-should-use-facebook-live) it can have for your brand, it’s no wonder that more and more people want to get in on the action. \n\nIf you’re one of them, here’s a comprehensive guide that can help you get started.\n\n\n## What is livestreaming?\n\nLivestreaming involves broadcasting an event in real-time, without any prior recording, storing, or editing. Popular platforms like YouTube and Twitch are well-known for livestreaming, but the term applies to any live broadcast, including live sports events, breaking news, and corporate webinars. \n\n### Livestreaming vs. Restreaming\n\nLivestreaming refers to the practice of broadcasting an event in real-time exclusively on one platform. This offers immediate engagement and interaction with your audience without delays. \n\nOn the other hand, [restreaming](https://livestorm.co/restreaming) involves streaming the same live content across multiple platforms simultaneously. This approach can exponentially increase your reach by tapping into diverse audience bases on different platforms.\n\n### Livestreaming vs. on-demand streaming\n\nYou might have seen the term “[on-demand](https://livestorm.co/webinar-glossary/on-demand-webinar)” streaming floating around the internet and been unsure of what it meant. \n\nPut simply, on-demand streaming is any video or piece of content that’s been pre-recorded and uploaded — whether on popular sites like Netflix and Hulu or on a company’s[ website](https://app.livestorm.co/livestorm/livestorm-on-demand-webinar/?utm_source=livestorm-website&utm_medium=nav).\n\nHere’s where it gets a tiny bit confusing. Since a growing number of video streaming platforms allow users to record, save, and share their live broadcasts, livestreams can _become_ on-demand content. \n\nThis is actually great news for aspiring streamers such as yourself, as it means that no livestream you do will ever be wasted. Ideally, you’ll be able to craft a full library of [evergreen](https://livestorm.co/webinar-glossary/evergreen-webinar) video content.\n\n## How to livestream your step by step guide \n\nNow that we’ve outlined the basics, it’s time to decide where you want to host your livestream! Here are some of the most popular options. \n\n### Step 1 - Choose Your Platform\n\n\n#### Social media\n\nLivestreaming has become so popular in recent years that the biggest social media platforms like Twitter, Facebook, or Instagram, allow users to stream content directly to their audiences. \n\nOnce you go live, any of your active followers will receive a notification letting them know to tune in. \n\n\n#### YouTube \n\nWe’re giving YouTube a section all to itself, because the original video streaming giant has so many ways to livestream. \n\nYou can create a YouTube stream via your desktop or laptop camera; stream from your mobile phone (as long as you have more than 1,000 subscribers); or utilize a third-party encoder, which converts audio and visual content into a YouTube-friendly digital format. \n\nTo learn more about how to use an encoder, check out[ Google’s brief tutorial here](https://support.google.com/youtube/answer/2907883?hl=en).",{"id":18518,"__typename":833,"image":18519},"34927787",{"id":18520,"alt":18521,"height":1936,"url":18522,"width":1938},"14580454","man using YouTube on his smartphone","https://livestorm.imgix.net/1127/1619622956-pexels-freestocksorg-34407.jpg",{"id":18524,"__typename":811,"text":18525},"34927788","#### Twitch\n\nTwitch was founded in 2011 for a pretty simple purpose: allowing people to watch other people play video games. \n\nOver the next three years, video game livestreaming exploded into a global phenomenon, landing Twitch 55 million unique monthly users by 2014 — enough to get it[ bought by Amazon](https://www.bbc.com/news/technology-28930781). \n\nToday, Twitch is so popular that its services are built into gaming platforms like Sony's PlayStation 4 and Microsoft's Xbox One. \n\nIf you choose to livestream on Twitch, your audience will primarily consist of gamers, but that doesn’t mean you have to stick to a gaming topic; thousands of streams are devoted to popular subjects like shopping, traveling, product reviews, and more. \n\n\n#### Livestreaming platforms \n\nThere are many reasons to host your livestream on an external platform, rather than one of the integrated social media platforms we discussed above. Unlike popular social media streaming tools, many livestreaming platforms allow you to: \n\n* Access much better, much more diverse production tools and engagement features. \n* Record your livestreams, store them, distribute them, and manage them, all from one convenient central hub. Most social media sites don’t offer as much control.\n* Measure and record analytics data about your viewers, which you can use later to improve your marketing strategy and/or overall business strategy.\n\n*You might also like this article: [12 Best Video Hosting Sites for Business (Free + Paid)](https://livestorm.co/blog/video-hosting)\n",{"id":18527,"__typename":833,"image":18528},"34927789",{"id":18529,"alt":18530,"height":15942,"url":18531,"width":15944},"14580470","Graphs and data on a tablet","https://livestorm.imgix.net/1127/1619623025-pexels-photomix-company-106344.jpg",{"id":18533,"__typename":811,"text":18534},"34927790","Long story short, if you’re just planning on doing a couple of livestreams for fun’s sake, you probably don’t need to go beyond basic social media streaming tools. \n\nBut if you’re a professional business that’s livestreaming with the ultimate goal of driving conversions, a [livestreaming platform](https://livestorm.co/free-webinar-software) will give you the flexibility and power that you need. \n\n\n### Step 2 - Prepare Your Equipment \n\nNow that you know where to launch your livestream, it’s time to discuss the “how.” Keep reading to learn what equipment you’ll need to embark on your streaming journey. \n\n\n#### Camera\n\nFirstly, and most obviously, you will need a video camera. This can be as simple as the camera that came embedded in your laptop, although this isn’t really the best option for creating a professional-quality livestream. \n\nDiscounting your built-in webcam, your next two options are your smartphone or an [external webcam](https://livestorm.co/blog/test-webcam-microphone). \n\nGiven the choice between the two, we definitely recommend going with a webcam; even relatively low-priced webcams come with[tons of features](https://livestorm.co/blog/top-6-video-conferencing-cameras) that can significantly improve your streaming quality. \n\nYou can test your camera with our dedicated tool: [Webcam Test](https://livestorm.co/tools/webcam-test) \n\n\n#### A microphone\n\nLike your built-in laptop camera, you can also simply use your computer’s built-in microphone to capture audio, but we really don’t recommend it. \n\nThe more work your livestream viewers have to do to hear and understand you, the more quickly they’ll exit, costing you brand awareness and potential sales leads,[ among other things.](https://livestorm.co/blog/webinar-benefits-supercharge-marketing-strategy) \n\nAn external, standalone microphone will give you much better sound quality than your laptop mic, and you don’t have to break the bank to get one. Fifty bucks should be enough to score a good-quality USB microphone, which we like due to the “plug-and-play” aspect.\n\n\n#### A steady internet connection \n\nA steady internet connection is a must for livestreaming. \n\nFew things are more irritating to audiences than a choppy feed that keeps cutting in and out, which is what will happen if you don’t have a strong, stable internet connection. \n\nIt’s also essential to have a sufficient power supply to last you the duration of your stream. \n\nIf you’ll be streaming from an outdoor location, like an event, it’s a good idea to bring one or more power banks along with you to keep all your devices charged.\n\n\n### Livestream software \n\nWe touched on this a bit above, but just as a reminder, it’s a good idea to have [livestreaming software](https://livestorm.co/webinar-software) in preparation for your livestream. \n\nWhile social media streaming tools are convenient, they don’t allow you to have complete control over your content and are usually limited in the amount of features they offer. Livestreaming software will help position you to record your livestreams, share them across multiple platforms, gather analytics data, and much more.\n\n## Step 3: Plan Your Content\n\nOutline what you want to cover in your livestream. Whether it’s a product demo, an interactive [Q&A session to your guest speaker](https://livestorm.co/blog/questions-guest-speaker), or a comprehensive tutorial, having a clear agenda will keep your audience engaged and ensure the session runs smoothly. \n\nStart by drafting a detailed list of topics or segments you plan to discuss, breaking down each segment into subtopics to provide clarity and structure. Include interactive elements like polls or live chats to make the session more engaging and to encourage active audience participation. \n\nAdditionally, consider incorporating visuals, such as slides, infographics, or videos, to enhance the presentation and maintain viewer interest. \n\nThese visual aids can help illustrate complex points and keep the audience visually stimulated.\n\nMake sure to prepare answers for potential questions and have all necessary materials ready in advance to avoid any technical hiccups. Why not also ask an [ice breaker question](https://livestorm.co/ice-breaker-questions) to make everyone feel at ease?\n\nIt’s also beneficial to rehearse your presentation to gauge the timing and to ensure a smooth delivery. \n\nDuring the livestream, create moments where you can address live questions or comments, making the audience feel heard and valued. Post-livestream, consider following up with additional resources or a summarized recap to provide further value and keep the conversation going.\n\n\n## Step 3 - Promote your livestream \n\nNow that you’ve learned how to create your livestream, you’ll need to know how to promote it. Below are just a few of the best ways to spread the word about your video steam. \n\n\n#### Social media\n\nThis may seem quite obvious, but a surprising number of people seem to forget (or underestimate) the power of [social media promotion](https://livestorm.co/blog/social-media-promotion-events). \n\nPutting out a paid ad on Facebook, Instagram or Twitter is a great way to build a _lot_ of awareness about your livestream, very quickly. Or, you could simply post about the upcoming livestream on your own social media pages. \n\n“Pinning” a post about your event to the top of your pages will ensure that everyone who visits your profile will know about it. \n\n\n#### Email\n\nAccording to[ research by EventBrite](https://www.eventbrite.com/blog/event-statistics-ds00/), 78% of event creators say that email is their most effective marketing strategy. \n\nTo promote your livestream via email, just create a mailing list through a service like Mailchimp or Hootsuite, and press “send”! \n\nYou can also add a short promotional message to the bottom of the emails you send out every day. A short, witty sentence or two placed in your signature can let colleagues, clients, and partners know about your next event. \n\n\n#### Website pages \n\nPromoting your livestream on your website is a great idea, primarily because it’s the one space over which you have full control. \n\nSince it’s _ your_ site, you can make your promotional graphics as big as you want; as abundant as you want; and as long-lasting as you want, with no extra cost.\n\nIf you don’t want to promote your livestream on a page directly, another option is to use a “pop-up” feature to alert visitors to your event. \n\nWe recommend using “exit” pop-ups, which only appear when visitors start to leave the site and are therefore much less irritating than traditional popups that appear 10 seconds or so after the visitor opens the page.\n\n\n#### Blogs\n\nAnother great place to promote your livestream is your website’s blog! You can either write a blog that explicitly promotes the livestream, or cover a topic that you’ll be addressing during the event, and plug said event in the article’s conclusion. \n\nBe aware, too, that there’s no need to limit yourself to your own website blog; you might be able to[ trade a guest post with a partner](https://livestorm.co/blog/14-ideas-for-promoting-your-next-online-event), or spread awareness on popular blogging platforms like Tumblr.\n\n\n## Realizing the benefits of livestreaming\n\n\nWe hope that this post has given you all the tools and resources you need to launch your next livestream. If you’re still on the fence, we highly encourage you to give it a try! Livestreaming is a fast, fun, immediate way to connect with audiences all over the world in a way that’s very authentic and genuine. It’s a unique form of communication that can drive an incredible amount of engagement — which can be great news for your bottom line.\n\n",{"id":18536,"alt":18537,"height":4080,"url":18538,"width":4082},"14576736","young woman working on laptop","https://livestorm.imgix.net/1127/1619622828-the-ultimate-beginner-s-guide-to-livestreaming.jpg","2021-04-29",[],"Here is a step-by-step guide to livestreaming for beginners. Everything you need to know to successfully live stream an event for your audience online.",[],"How to livestream your online event? ",{"id":18545,"alternativeVersions":18546,"_locales":18549,"_publishedAt":18550,"_updatedAt":18551,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":18552,"blogPostAuthor":18554,"cluster":18556,"content":18565,"coverImage":36,"coverWithImgix":18641,"bottomContentOffer":166,"date":18645,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":18646,"relatedPillarPage":166,"seoDescription":18758,"sidebarContentCard":166,"structuredData":18759,"subtitle":18758,"title":18763,"slug":18548},"ARLs8RFUSBuTbjUynTPV0Q",[18547],{"locale":756,"value":18548},"what-is-field-marketing",[756],"2024-06-26T07:54:33+02:00","2024-06-24T15:48:33+02:00",[18553],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":18555,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":7824,"bottomContentCardCtaTitle":780,"bottomContentCardText":7825,"bottomContentCardTitle":7826,"displayCustomerLogoSection":493,"headerCtaText":7827,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":18557,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":18558,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":18559,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7844,"title":7845,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":7831,"trackName":32,"trackNameFallback":7832,"backgroundImage":18560,"coMarketing":166,"ebook":18561,"image":18562,"resourceType":18563,"shortDescription":7842,"slug":7843,"title":7832},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":7835},{"id":7837,"alt":7838,"height":564,"url":7839,"width":551},{"id":1339,"color":394,"cta":800,"icon":18564,"name":554},{"id":410,"name":411},[18566,18569,18572,18575,18582,18585,18592,18595,18602,18605,18613,18616,18623,18626,18632,18635,18638],{"id":18567,"__typename":811,"text":18568},"CkQRYLkuQLOaX9OTZYi5yg","From content and email marketing to webinars and social media, many B2B marketing tactics focus on online channels. But as useful as these activities are, they lack opportunities to connect face to face.\n\n**With its focus on in-person events, field marketing adds a new dimension to your B2B marketing playbook.** Learn why you should invest in field marketing and find out how to make it work for your business.\n\n\n## What is field marketing?\n\n**Field marketing is a strategy that involves hosting in-person events and making face-to-face connections.** It refers to marketing activities that take place in the field. In other words, events in physical locations.\n\nOn the surface, it's all about engaging with customers and prospects. But **a typical field marketer is also responsible for goals like building sales pipeline and driving revenue**.\n\nThe definition of field marketing includes everything from conferences to guerrilla marketing. We'll explore these and other common tactics in depth below.\n\n\n### Event marketing vs. field marketing\n\n[B2B event marketing](https://livestorm.co/blog/b2b-event-marketing) generally focuses on promoting products and services to potential customers. Typical goals include brand awareness and lead generation.\n\nIn contrast, field marketing prioritizes engaging with your target market. Although brand awareness is a nice perk, revenue generation is more important.\n\nPlus, **event marketing isn't limited to in-person happenings**. Some [event marketing examples](https://livestorm.co/blog/event-marketing-examples) include online conferences, webinars, and other [virtual events](https://livestorm.co/resources/guides/what-is-a-virtual-event).\n\n\n### Customer marketing vs. field marketing\n\nBoth field and customer marketing aim to create connections with prospects and customers. However, relationships are just one part of the equation for field marketing specialists.\n\nFor customer marketers, relationships are a much bigger focus. **Customer marketing uses tactics like upselling customers and incentivizing loyalty to increase customer lifetime value.**",{"id":18570,"__typename":833,"image":18571},"NJ7RB4YOSTq9cC2eowmEtQ",{"id":11292,"alt":11293,"height":5697,"url":11294,"width":5699},{"id":18573,"__typename":811,"text":18574},"Mm5hS0DxS-mtOkUZaafxBg","### Digital marketing vs. field marketing\n\nDigital marketing includes online activities only. Some common digital tactics for B2B marketers include building email lists, leveraging SEO, hosting [virtual conferences](https://livestorm.co/blog/virtual-conference), and running search ads.\n\nField marketing focuses on in-person activities. However, **many field events also include digital components. And they often include online follow-ups, such as email sequences or remarketing ads**.\n\n## Why should your business invest in field marketing?\n\nCurious if this strategy is worthwhile for your team? Here are five benefits of field marketing.\n\n\n### Enhance brand perception\n\nIf your demand generation efforts are successful, your target audience already knows about your brand. But how well do they really understand your product or service?\n\nAnd how seriously are they considering your solution? Field marketing gives your team a chance to improve prospects' perception of your brand and guide them toward a conversion.\n\n\n### Establish customer relationships\n\nB2B customers don't want to be yet another faceless closed/won deal. Instead, they want to feel valued.\n\n**Field marketing activities create personalized experiences that deepen customer relationships.** As a result, they can boost customer acquisition and improve loyalty.\n\n\n### Engage prospects in real time\n\nFor many marketing teams, async marketing activities are the norm. While they're often a better fit for prospects' busy schedules, async efforts may leave attendees wondering.\n\n**A key perk of field marketing is real-time engagement. Prospects can ask questions, raise objections, and get personalized advice in the moment so they can move forward in their decision-making process.**",{"id":18576,"__typename":833,"image":18577},"aYOfIkVKTLqXeSXXUon3tw",{"id":18578,"alt":18579,"height":18580,"url":18581,"width":1938},"490477","Discussion among colleagues",3888,"https://livestorm.imgix.net/1127/1546529765-mimi-thian-737626-unsplash.jpg",{"id":18583,"__typename":811,"text":18584},"LAlbpFMsRXu5LkWJks0YwQ","### Target specific segments\n\nOnline marketing channels certainly allow audience targeting. But when you host events in the field, you can get even more specific.\n\nWith field marketing, you can easily target certain accounts. Then, you can plan personalized activities that are likely to deliver a high return on investment (ROI).\n\n\n### Measure and attribute ROI\n\nEven the most advanced marketing attribution tools can leave you guessing about the source of a new lead or the success of a digital or traditional marketing campaign.\n\nWith field marketing, measurement and attribution are much easier. Once you define your metrics (see below), you can assess results and calculate ROI in real time.\n\n\n## 7 Tactics to build your field marketing strategy\n\nTo develop a successful field marketing strategy, start with these activities.\n\n\n### 1. Conferences\n\nOften intended as educational events, conferences include keynote speeches, hands-on workshops, and networking sessions. As a host, you can turn any of these activities into personalized customer events.\n\nFor example, [Adobe MAX](https://max.adobe.com/) is a three-day conference with interactive events like photowalks, lab sessions, and Adobe certification testing opportunities.",{"id":18586,"__typename":833,"image":18587},"NU0lOcQ-RqyezPE5lyJrfQ",{"id":18588,"alt":18589,"height":18590,"url":18591,"width":838},"RBfcvp4vRKCXkLvrNqDMnw","Adobe MAX conference homepage",847,"https://livestorm.imgix.net/1127/1719236380-adobe-max-field-marketing.png",{"id":18593,"__typename":811,"text":18594},"bx4AvvGSSz623r8NPWZqZQ","### 2. Panel discussions\n\n**While conferences can easily welcome thousands of attendees and span multiple days, [panel discussions](https://livestorm.co/blog/panel-discussion) tend to be shorter and more intimate.** They're ideal for sparking engaging conversations about hot topics.\n\nBecause these events often include industry experts, they offer unique value to attendees. And since they allow time for networking and one-on-one conversations, they make it easy to connect directly with customers.\n\n\n### 3. Trade shows\n\nTrade shows create space for multiple companies to showcase their products and services. These events let businesses organize memorable experiential marketing events for their target customers.\n\nFor example, [SaaStr](https://www.saastrannual2024.com/) is an annual trade show and conference event for B2B software companies. It includes sponsored booths, VIP dinners, and dozens of workshops and networking sessions.",{"id":18596,"__typename":833,"image":18597},"e26NLQNpTMW--pf6qjQyqw",{"id":18598,"alt":18599,"height":18600,"url":18601,"width":838},"HkyNNuYaSCChpZdc1SdpEw","SaaStr homepage",1268,"https://livestorm.imgix.net/1127/1719236413-saastr-field-marketing.png",{"id":18603,"__typename":811,"text":18604},"NpRYY_0ASv-vi9nBk4VHKA","### 4. Product demonstrations\n\n**Product demos are some of the quickest and easiest field marketing campaigns to plan.** However, they're much more than a chance to demonstrate how your product works.\n\nThe most effective demos also include samples and giveaways. For B2B field marketing teams, demos also create opportunities to collect prospects' contact details and book calls with your sales team.\n\n\n### 5. Guerilla marketing\n\nMany field marketing activities require big budgets, but guerrilla marketing takes the opposite approach. **Guerrilla marketing is all about launching low-cost marketing efforts with potentially big payoffs.**\n\nFor example, [Chili Piper](https://www.linkedin.com/posts/chilipiper_dreamforce-is-just-around-the-corner-activity-7107063812356251648-SWXr) stenciled the company's logo and tagline in and around Dreamforce, a major B2B conference. The software company encouraged attendees to snap and share photos of the stencil online.",{"id":18606,"__typename":833,"image":18607},"VcUPWrKTR-iiMZstTPh_ww",{"id":18608,"alt":18609,"height":18610,"url":18611,"width":18612},"R1Soz16DQZ-Qk0fursgw7w","Chili Piper guerrilla marketing",1778,"https://livestorm.imgix.net/1127/1719236442-chili-piper-field-marketing.png",1126,{"id":18614,"__typename":811,"text":18615},"X4xifBfDR0a0gKN8LIOwQQ","### 6. Merchandising\n\nWith merchandising, [marketing teams](https://livestorm.co/teams/marketing) work closely with retail partners to display products. They often involve eye-catching displays that grab shoppers' attention and invite them to make a purchase.\n\nBest suited for B2C businesses, merchandising tends to be a partnership that benefits both the company and the retailer.\n\n\n### 7. VIP events\n\n**VIP events are great opportunities for connecting with executives from your team's most important accounts.** They typically have limited capacity, offer high-end experiences, and allow for plenty of facetime.\n\nFor example, [Retention.com](https://retoxretreat.com/) hosted a VIP retreat at a private oceanfront estate. The event required an application, allowing the company to vet potential attendees and design personalized activities for them.",{"id":18617,"__typename":833,"image":18618},"c7X6jsvOSBqetHjFCghX1w",{"id":18619,"alt":18620,"height":18621,"url":18622,"width":838},"FfmNvBpGTOG_Ix6wJfQquQ","Retox Retreat VIP field marketing event",1320,"https://livestorm.imgix.net/1127/1719236488-retention-field-marketing.png",{"id":18624,"__typename":811,"text":18625},"JKgSke_lTImBmAXf4cTfpw","## How to create a winning field marketing strategy\n\nFollow these steps to get the most out of your field marketing efforts.\n\n\n### Get to know your audience\n\n**Successful field marketing is all about personalization.** This means you need to know your audience.\n\nStart by getting clear on your ideal customer profile (ICP). Define their:\n\n\n\n* Demographics, including their location\n* Psychographics, including goals and values\n* Firmographics, including industry and company size\n* Technographics, including their typical tech stack\n\nB2B sales teams typically sell to larger buying committees. Create buyer personas for each decision maker and learn about their challenges and objectives.\n\n\n### Give away branded swag\n\n**Don't let prospective customers leave empty-handed.** No matter what type of event you host, plan to give away something memorable.\n\nCommon field marketing giveaways include:\n\n\n\n* Product samples or free products\n* Branded swag and merchandise\n* Marketing materials that buyers can share with their colleagues\n\n\n### Create interactive spaces\n\n**Field marketing _isn't_ about broadcasting branded messages to your target audience.** Instead, it's about creating engaging events that delight, entertain, and educate potential customers.\n\nThis starts with organizing interactive spaces. Prioritize opportunities where attendees can do hands-on activities and talk directly with your sales and marketing teams.\n\n\n### Encourage ongoing conversations\n\nThe conversation doesn't have to stop when the event is over. Instead, **create opportunities to continue speaking with leads and helping them make the right purchase decision**.\n\nIn many cases, this means turning contact lists over to marketing and sales teams for follow-ups via phone, email, or [video conference](https://livestorm.co/blog/online-video-meeting-checklist).\n\n\n### Share on-demand content\n\n**Make field marketing activities even more memorable by incorporating a [virtual event marketing](https://livestorm.co/blog/virtual-event-marketing-guide) component.** With Livestorm, you can stream [live events](https://livestorm.co/use-cases/live-events) to include both in-person and virtual audiences.",{"id":18627,"__typename":833,"image":18628},"BEjjkr9vRxKDg67wghwVHQ",{"id":18629,"alt":18630,"height":357,"url":18631,"width":359},"48607226","Live Events with Livestorm","https://livestorm.imgix.net/1127/1683119025-live-event.jpg",{"id":18633,"__typename":811,"text":18634},"Wf6wmKGgRxmZ3gxmb2b5CA","After the event wraps, use Livestorm to share links to the recording so viewers can watch the event on demand. Livestorm's email follow-ups makes it easy to stay connected with leads.",{"id":18636,"__typename":913,"youtubeLink":18637},"Md4C-193Qm-Wn4dEpUVwUQ","https://www.youtube.com/embed/zm5rNHN001A?si=2y2cveU_34mK775v",{"id":18639,"__typename":811,"text":18640},"C1hlNgyxRiutMJrWEIGJ8g","## Top field marketing metrics to track\n\nField marketing managers typically track the following metrics to measure campaign results.\n\nTo measure the impact on demand generation, track:\n\n\n\n* Number of registrations and attendees\n* Amount of real-time engagement during the event\n* Number of follow-up actions taken\n\nTo assess the impact on sales pipeline, track:\n\n\n\n* Number of attendees converted into qualified leads\n* Percentage of attendees in each funnel stage\n* Number of closed-won deals\n\nIf you use an account-based marketing (ABM) approach, apply an account-level filter to these metrics. In other words, track the number of attendees and the amount of engagement per account.\n\n\n## Livestorm for field marketing\n\nLet Livestorm bridge your field marketing and online events. With our [virtual event software](https://livestorm.co/virtual-event-software), you can:\n\n\n\n* Live stream online conferences, panel discussions, and other events\n* Share event recordings so viewers can watch on demand\n* Follow up via email sequences to build relationships with leads\n* Use [Livestorm integrations](https://livestorm.co/integrations) to connect our software to your marketing tech stack\n\nReady to try our software for yourself? [Sign up for Livestorm](https://app.livestorm.co/#/signup) and organize your first event in minutes.",{"id":18642,"alt":18643,"height":897,"url":18644,"width":899},"bh86Z-K-TeC8IcmKAS5eKA","B2B trade show event","https://livestorm.imgix.net/1127/1719236145-what-is-field-marketing.jpg","2024-06-26",[18647,18668,18705],{"id":17657,"_firstPublishedAt":18648,"blogPostCategory":18649,"content":18651,"coverImage":36,"coverWithImgix":18667,"slug":17660,"subtitle":17736,"title":17757},"2024-05-21T15:45:23+02:00",[18650],{"id":766,"name":674,"slug":675},[18652,18653,18654,18655,18656,18657,18658,18659,18660,18661,18662,18663,18664,18665,18666],{"__typename":811,"id":17679,"text":17680},{"__typename":833},{"__typename":811,"id":17685,"text":17686},{"__typename":913},{"__typename":811,"id":17691,"text":17692},{"__typename":913},{"__typename":811,"id":17697,"text":17698},{"__typename":833},{"__typename":811,"id":17706,"text":17707},{"__typename":833},{"__typename":811,"id":17717,"text":17718},{"__typename":913},{"__typename":811,"id":17723,"text":17724},{"__typename":833},{"__typename":811,"id":17732,"text":17733},{"id":11122,"alt":11123,"height":897,"url":11124,"width":899},{"id":8164,"_firstPublishedAt":18669,"blogPostCategory":18670,"content":18672,"coverImage":36,"coverWithImgix":18704,"slug":8169,"subtitle":8328,"title":8375},"2023-01-05T09:00:00+01:00",[18671],{"id":766,"name":674,"slug":675},[18673,18674,18675,18676,18677,18678,18679,18680,18681,18682,18683,18684,18685,18686,18687,18688,18689,18690,18691,18692,18693,18694,18695,18696,18697,18698,18699,18700,18701,18702,18703],{"__typename":811,"id":8192,"text":8193},{"__typename":833},{"__typename":811,"id":8201,"text":8202},{"__typename":913},{"__typename":811,"id":8207,"text":8208},{"__typename":833},{"__typename":811,"id":8213,"text":8214},{"__typename":833},{"__typename":811,"id":8224,"text":8225},{"__typename":833},{"__typename":811,"id":8234,"text":8235},{"__typename":833},{"__typename":811,"id":8240,"text":8241},{"__typename":913},{"__typename":811,"id":8246,"text":8247},{"__typename":833},{"__typename":811,"id":8255,"text":8256},{"__typename":833},{"__typename":811,"id":8266,"text":8267},{"__typename":833},{"__typename":811,"id":8276,"text":8277},{"__typename":833},{"__typename":811,"id":8285,"text":8286},{"__typename":833},{"__typename":811,"id":8295,"text":8296},{"__typename":833},{"__typename":811,"id":8306,"text":8307},{"__typename":833},{"__typename":811,"id":8315,"text":8316},{"__typename":913},{"__typename":811,"id":8321,"text":8322},{"id":8324,"alt":8325,"height":6003,"url":8326,"width":2006},{"id":13235,"_firstPublishedAt":18706,"blogPostCategory":18707,"content":18709,"coverImage":36,"coverWithImgix":18757,"slug":13238,"subtitle":13495,"title":13525},"2023-01-04T09:00:00+01:00",[18708],{"id":766,"name":674,"slug":675},[18710,18711,18712,18713,18714,18715,18716,18717,18718,18719,18720,18721,18722,18723,18724,18725,18726,18727,18728,18729,18730,18731,18732,18733,18734,18735,18736,18737,18738,18739,18740,18741,18742,18743,18744,18745,18746,18747,18748,18749,18750,18751,18752,18753,18754,18755,18756],{"__typename":811,"id":13257,"text":13258},{"__typename":833},{"__typename":811,"id":13267,"text":13268},{"__typename":833},{"__typename":811,"id":13277,"text":13278},{"__typename":833},{"__typename":811,"id":13288,"text":13289},{"__typename":833},{"__typename":811,"id":13299,"text":13300},{"__typename":833},{"__typename":811,"id":13309,"text":13310},{"__typename":2560},{"__typename":811,"id":13322,"text":13323},{"__typename":833},{"__typename":811,"id":13333,"text":13334},{"__typename":833},{"__typename":811,"id":13344,"text":13345},{"__typename":833},{"__typename":811,"id":13355,"text":13356},{"__typename":833},{"__typename":811,"id":13364,"text":13365},{"__typename":833},{"__typename":811,"id":13374,"text":13375},{"__typename":833},{"__typename":811,"id":13383,"text":13384},{"__typename":833},{"__typename":811,"id":13393,"text":13394},{"__typename":811,"id":13396,"text":13397},{"__typename":833},{"__typename":811,"id":13406,"text":13407},{"__typename":833},{"__typename":811,"id":13416,"text":13417},{"__typename":833},{"__typename":811,"id":13426,"text":13427},{"__typename":833},{"__typename":811,"id":13436,"text":13437},{"__typename":833},{"__typename":811,"id":13447,"text":13448},{"__typename":833},{"__typename":811,"id":13458,"text":13459},{"__typename":833},{"__typename":811,"id":13468,"text":13469},{"__typename":833},{"__typename":811,"id":13478,"text":13479},{"__typename":833},{"__typename":811,"id":13484,"text":13485},{"__typename":811,"id":13487,"text":13488},{"id":13490,"alt":13491,"height":13492,"url":13493,"width":1614},"Discover the power of field marketing and learn how to design marketing activities that engage customers and drive revenue.",[18760],{"id":18761,"contentData":18762},"EcG_VSSkTn2OhIIdzqDWGg",{"@context":1167,"@type":1168,"name":6971,"description":6972,"thumbnailUrl":6973,"uploadDate":6974,"duration":6975,"embedUrl":6936,"interactionCount":9589},"What Is Field Marketing? Tactics, Benefits, and Metrics",{"id":18765,"alternativeVersions":18766,"_locales":18769,"_publishedAt":18770,"_updatedAt":18771,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":18772,"blogPostAuthor":18774,"cluster":18776,"content":18783,"coverImage":36,"coverWithImgix":18923,"bottomContentOffer":166,"date":18645,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":18927,"relatedPillarPage":166,"seoDescription":19053,"sidebarContentCard":166,"structuredData":19054,"subtitle":19053,"title":19055,"slug":18768},"UBx9aet2RFGxlGysy1_FOw",[18767],{"locale":756,"value":18768},"demand-generation-tactics",[756],"2024-06-26T07:54:54+02:00","2024-06-24T15:13:09+02:00",[18773],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":18775,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":18777,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":18778,"coMarketing":493,"ebook":18779,"image":18780,"resourceType":18781,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":18782,"name":554},{"id":410,"name":411},[18784,18787,18794,18797,18804,18807,18813,18816,18823,18826,18833,18836,18844,18847,18853,18856,18862,18865,18871,18874,18880,18883,18890,18893,18900,18903,18909,18912,18920],{"id":18785,"__typename":811,"text":18786},"R-2ytTOoRZimyC9FIED-PA","For any B2B business, demand generation marketing is the key to growth. A successful strategy drives interest in and demand for your product or service, which attracts potential leads.\n\nSo, where should you focus your efforts? And how can you maximize the outcomes? We'll cover **10 B2B demand generation tactics** you can use to connect with your ideal customer, even in a competitive space.\n\n\n## What is demand generation?\n\n**Demand generation is the practice of introducing your business to potential prospects, making them aware of the products and services you offer, and piquing their interest in your solution.** It involves:\n\n\n\n* Attracting potential leads\n* Boosting brand awareness\n* Driving traffic to your website\n* Positioning your brand as an authority\n* Establishing your brand as trustworthy\n\nB2B businesses typically use this approach to attract new customers and upsell existing customers. The ultimate goal of demand generation is building pipeline and creating opportunities to grow your business.\n\n\n## Demand generation vs. lead generation: What's the difference?\n\nAlthough demand generation and lead generation are related, these terms refer to two different approaches:\n\n\n\n* **Demand generation** focuses on driving awareness and increasing interest\n* **Lead generation** centers on collecting contact details and nurturing qualified leads\n\nAs a result, demand generation often comes first in most [B2B marketing strategies](https://livestorm.co/blog/b2b-marketing-strategies). After all, you have to attract an interested audience before you can convert prospects into qualified leads.\n\n\n## 10 B2B demand generation tactics\n\nUse these top tactics to generate demand across channels.\n\n\n### 1. Video marketing to share thought leadership\n\n**[Video marketing](https://livestorm.co/resources/guides/video-marketing) is ideal for building trust with your target audience and establishing your brand as a thought leader.** Using various [video formats](https://livestorm.co/video-glossary), your marketing and sales team can:\n\n\n\n* Share their expertise and insights\n* Show product demos and walkthroughs\n* Teach customers how to get more value from your product or service\n\nFor example, this [Semrush YouTube series](https://www.youtube.com/playlist?list=PLV7hU9BBDbaRM3FcH6iEhRmOyNF0cQSM6) shares quick, actionable marketing tips. Each video shows viewers how to use Semrush software to accomplish marketing tasks.",{"id":18788,"__typename":833,"image":18789},"fhn36mY-R1mTxFIiGclVxg",{"id":18790,"alt":18791,"height":18792,"url":18793,"width":838},"PZdeWzYySvGIf1qWSbHZdg","Actionable Marketing in Minutes YouTube playlist by Semrush",795,"https://livestorm.imgix.net/1127/1719233184-youtube-playlist-semrush.png",{"id":18795,"__typename":811,"text":18796},"W5GIS4bBR9eIYEO2IRTKrA","Another way to level up your [B2B video marketing strategy](https://livestorm.co/blog/b2b-video-marketing-strategy) is hosting webinars. Using this format, you can connect with potential leads in real time and build stronger relationships.\n\nFor example, Teamleader uses Livestorm to livestream and organize [automated webinars](https://livestorm.co/webinar-software/automated-webinars). These videos promote new software features, facilitate interactive discussions, and more.",{"id":18798,"__typename":833,"image":18799},"S2HSdAruSsK23lgHIhOTRQ",{"id":18800,"alt":18801,"height":18802,"url":18803,"width":838},"VIF7z3RLT6K_2zyIXVSDJg","Teamleader automated webinar hosted via Livestorm",1882,"https://livestorm.imgix.net/1127/1719233784-livestorm-webinar-teamleader.png",{"id":18805,"__typename":811,"text":18806},"avS3clUoQVah6iwIFlk35w","When you use Livestorm to [host webinars](https://livestorm.co/resources/guides/what-is-a-webinar), following up with attendees is simple. You can use our built-in emails to share links to on-demand event recordings and other relevant resources.\n\n\n### 2. Social media marketing to grow a community\n\n**With social media marketing, your team can connect with potential customers in spaces where they already spend time**. For B2B companies, this often means investing in LinkedIn.\n\nThere are tons of ways to grow your community and generate demand using social media.\n\nFor example, MadKudu uses LinkedIn to share feature releases, drive interest in the company, and show potential and existing customers how to get more value from the product:",{"id":18808,"__typename":833,"image":18809},"SM9nVHbETWy7qwqAMzALJQ",{"id":18810,"alt":14788,"height":18811,"url":18812,"width":6841},"YAfYvK7CT3mQPrhDT9EHAA",1234,"https://livestorm.imgix.net/1127/1719233839-linkedin-post-madkudu.png",{"id":18814,"__typename":811,"text":18815},"Z43DcsAeRvq8Hg6i6P82dg","Make prioritizes [social media event promotion](https://livestorm.co/blog/social-media-event-promotion). The event pictured below is open to virtual and on-site attendees, allowing the company to [engage a social media audience](https://livestorm.co/resources/ebooks/engaging-audience-social-media) and connect with its community in person:",{"id":18817,"__typename":833,"image":18818},"Ds4UgjLlSaWQ_KJ1BPBLRg",{"id":18819,"alt":18820,"height":18821,"url":18822,"width":14791},"AYc93d8ZTSKzlFWiLgbdNA","Make LinkedIn post",2220,"https://livestorm.imgix.net/1127/1719233880-linkedin-post-make.png",{"id":18824,"__typename":811,"text":18825},"T0WXPvTGQ2-tld6wFGK0Aw","HubSpot uses LinkedIn to share memes and lighthearted content. These posts tend to create substantial engagement, giving the company more opportunities to boost awareness and stay top-of-mind with prospects:",{"id":18827,"__typename":833,"image":18828},"f-5taQmLQOyg7e77s8mbdQ",{"id":18829,"alt":18830,"height":18831,"url":18832,"width":6017},"dmaIodZqRGeiEVLBN2LmOg","HubSpot LinkedIn post",1340,"https://livestorm.imgix.net/1127/1719233917-linkedin-post-hubspot.png",{"id":18834,"__typename":811,"text":18835},"BwGJMqArTzOPg7f6MWZpjw","### 3. Search engine optimization (SEO) to improve website visibility\n\nWhen you focus on SEO, you can rank your website and video content at the top of relevant search results. In other words, **SEO gets your business in front of potential customers as they search for solutions** and drives traffic to your website.\n\nFor example, this [Livestorm blog post](https://livestorm.co/blog/host-webinar) is the first result for the search \"how to host a webinar:\"",{"id":18837,"__typename":833,"image":18838},"DkvvkO9EQ8WBSyhTdXV_Hg",{"id":18839,"alt":18840,"height":18841,"url":18842,"width":18843},"IIawzAjGQJmI1Bg-_trXeA","Google search result showing a Livestorm blog post",466,"https://livestorm.imgix.net/1127/1719233954-google-search-result-livestorm.png",1430,{"id":18845,"__typename":811,"text":18846},"IMpsYGkwRcOGx13_eMpbuw","And this [Livestorm YouTube video](https://www.youtube.com/watch?v=NbgFosY3tAs) is the first video result for the same search:",{"id":18848,"__typename":833,"image":18849},"cqcrZHYaS96wL9ydeEju3Q",{"id":18850,"alt":18851,"height":5730,"url":18852,"width":6187},"UUiC7evTTIO0Nnj-tdppoQ","Google search result showing a Livestorm YouTube video","https://livestorm.imgix.net/1127/1719233983-google-search-video-result-livestorm.png",{"id":18854,"__typename":811,"text":18855},"AJEahQA7TjSUzfZ3cl_PmQ","Successful SEO requires a mix of tactics, including:\n\n\n\n* Keyword research\n* Content strategy\n* Backlink portfolio\n* Technical optimization\n\n\n### 4. Content marketing to distribute high-value content\n\nSEO-focused blog posts are just one element of a successful content strategy. Lead magnets like ebooks and reports are considered high-value because they offer more in-depth information to potential leads.\n\nMany lead magnets require prospects to provide contact details in exchange for the asset. Your sales and marketing team can then use this information to follow up with prospective customers.\n\nFor example, this [Calendly ebook](https://calendly.com/resources/ebooks/smooth-selling) helps sales teams reduce friction during the sales process:",{"id":18857,"__typename":833,"image":18858},"Cf-T03oxQOWmDmUlZfIqCg",{"id":18859,"alt":18860,"height":18843,"url":18861,"width":838},"DHaFEGQvTPS9vYqNCo1ixQ","Smooth Selling ebook by Calendly","https://livestorm.imgix.net/1127/1719234046-lead-magnet-calendly.png",{"id":18863,"__typename":811,"text":18864},"bAnG4zMdRrmrV0vMtcP89w","This [Asana report](https://asana.com/resources/state-of-ai-work) contains original research on the state of AI at work:",{"id":18866,"__typename":833,"image":18867},"deYV1LbDR42YQP8jDXlMRA",{"id":18868,"alt":18869,"height":16606,"url":18870,"width":838},"LAb6OvaFTR6uWzDzBKNXQQ","State of AI at Work ebook by Asana","https://livestorm.imgix.net/1127/1719234086-lead-magnet-asana.png",{"id":18872,"__typename":811,"text":18873},"G8EAHaFNQTCFpVCsc1nosQ","### 5. Email marketing to nurture leads\n\nDemand gen tactics like lead magnets and webinars often result in potential leads signing up for your email list. As long as you've secured permission to send marketing messages to these subscribers, you can use email to generate interest and identify qualified leads.\n\n**Email marketing is great for teasing new products, promoting feature releases, and sharing new resources**. Over time, marketing emails help with lead nurturing and leading prospects toward a purchase decision.\n\nThis email from Backlinko shares a step-by-step process readers can follow to scale content production, including tips for completing these steps with Semrush:",{"id":18875,"__typename":833,"image":18876},"CLb3DHJZTy2IJ3Paaxhy_Q",{"id":18877,"alt":18878,"height":9409,"url":18879,"width":838},"T8StD1vZS9mwkzFARAfxVQ","Backlinko email","https://livestorm.imgix.net/1127/1719234125-email-backlinko.png",{"id":18881,"__typename":811,"text":18882},"EPTCQsyTSkaycJKE1sSeYg","For example, this email from Bubbles announces a new feature, prompting existing customers to try it:",{"id":18884,"__typename":833,"image":18885},"PEzqwe6bTf2sjXUfi1j1Jg",{"id":18886,"alt":18887,"height":18888,"url":18889,"width":838},"MOkKEd4mQu-jEAW0Xz413Q","Bubbles email",1903,"https://livestorm.imgix.net/1127/1719234290-email-bubbles.png",{"id":18891,"__typename":811,"text":18892},"Fv5RKXWOQCKhuNb_N5f8zg","Your marketing team doesn't have to send all emails to every subscriber. Instead, **segment your audience and use email marketing automation to direct messages to engaged prospects**.\n\n\n### 6. Event marketing to connect virtually and in person\n\nMany demand generation strategies focus on digital methods like email and social media. But **with [B2B event marketing](https://livestorm.co/blog/b2b-event-marketing), you can build an engaged community both virtually and in person**.\n\nTo make a big impact, consider hosting a large industry conference. For example, Moz hosts [MozCon](https://moz.com/mozcon), an annual conference for SEO and digital marketing professionals. While the conference takes place in person in a physical location, attendees can also register to receive event recordings.\n\nIf a major industry conference isn't in your event marketing budget, you have plenty of other options. Consider hosting or attending:\n\n\n\n* Trade shows, which let you showcase products to a B2B audience\n* Panel discussions and roundtables, which let your executive team share expert insights\n* VIP dinners, which let you form more personal relationships with high-quality leads\n\n\n### 7. Influencer marketing to boost brand awareness\n\nBuilding an audience from scratch or expanding an existing customer base can be challenging for any business. But **with influencer marketing, you can leverage existing audiences to create demand**.\n\nInfluencers have engaged audiences that trust their authority on specific topics. When you partner with the right influencers, they can introduce your business to their followers in a natural (i.e., non-salesy) way.\n\nFor example, Jess Cook is a Semrush partner. In a series of LinkedIn posts like the one below, she shares how she uses Semrush tools to do her job and achieve important goals.",{"id":18894,"__typename":833,"image":18895},"EhzdfJ20RgiGvaTtdOZY6A",{"id":18896,"alt":18897,"height":8464,"url":18898,"width":18899},"CTG8mEbRT8qBFzU3TOtcFw","influencer LinkedIn post by Jess Cook","https://livestorm.imgix.net/1127/1719234423-influencer-jess-cook.png",1076,{"id":18901,"__typename":811,"text":18902},"JGxVXnoFTneD9_O-uHkicw","### 8. Partnership marketing to form collaborations\n\nWhile influencer marketing centers on collaborating with individual creators, [partnership marketing](https://livestorm.co/blog/partnership-marketing)** focuses on collaborating with other businesses**. While the tactics and outcomes vary, the end goal is generating demand for both businesses.\n\nSome of the most valuable types of partnership marketing include:\n\n\n\n* Jointly hosting webinars so both businesses can connect with attendees and follow up after the event\n* Software integrations that encourage the target audience to include both platforms in their tech stack\n* Content partnerships that allow both businesses to contribute original research and expert insights\n\n\n### 9. Account-based marketing (ABM) to target top prospects\n\nWhile some demand gen marketing efforts cast a wide net, ABM targets a narrow group of prospects. Although this may seem counterintuitive, it prioritizes major revenue opportunities.\n\n**With ABM, you identify top accounts that have the potential to generate significant revenue. Then, you tailor marketing campaigns for these companies.**\n\n[Marketing teams](https://livestorm.co/teams/marketing) use ABM to:\n\n\n\n* Run dynamic ad campaigns targeting specific companies\n* Personalize website content for visitors from target accounts\n* Send drip campaigns that build on previous touchpoints\n\n\n### 10. PPC ads to expand reach exponentially\n\nMany demand gen tactics focus on inbound methods, which attract prospects in your target market. However, you don't necessarily have to wait for your ideal customer to stumble upon your brand.\n\n**With PPC ads, you can target your ideal customer as they search for related topics.** As a result, you can expand your prospect list and build more pipeline.\n\nFor example, a Google search for tips on how to create a slide deck introduces several software solutions:",{"id":18904,"__typename":833,"image":18905},"YeV4D1ngRhSPgn__GlRF_g",{"id":18906,"alt":18907,"height":8867,"url":18908,"width":17789},"Ojp0q8GKTyedHuPgvFx8nw","paid search results for \"how to create a slide deck\"","https://livestorm.imgix.net/1127/1719234482-google-ads-slide-deck.png",{"id":18910,"__typename":811,"text":18911},"bS6o_UPZR8-4cUIO3oFY7A","And a Google search for HubSpot alternatives surfaces several other CRM options to consider:",{"id":18913,"__typename":833,"image":18914},"eYv3Zi5GRoua7aMvop-giA",{"id":18915,"alt":18916,"height":18917,"url":18918,"width":18919},"Jr2r9hf-R2Cewpakm9sj-A","paid search results for \"HubSpot alternatives\"",1214,"https://livestorm.imgix.net/1127/1719234521-google-ads-hubspot-alternatives.png",1408,{"id":18921,"__typename":811,"text":18922},"RtUKw-n_T-mESbbjRysgKg","## Demand generation campaign metrics to track\n\nWhen you measure the outcomes of demand gen campaigns, go beyond vanity metrics like impressions and views. Instead, monitor these metrics to keep improving your demand gen tactics:\n\n\n\n* **Opportunities generated:** Total number of sales opportunities\n* **Cost per lead (CPL):** Amount spent to convert each lead\n* **Customer acquisition cost (CAC):** Amount spent to acquire each customer\n* **Customer lifetime value (CLV):** Total amount spent by the customer over the relationship\n* **Sales cycle length:** Amount of time to close a deal\n\n\n## Livestorm for demand generation\n\nLivestorm is the ideal [B2B demand generation tool](https://livestorm.co/blog/demand-generation-tools) for webinars and virtual events. With Livestorm's [webinar software](https://livestorm.co/webinar-software), your marketing team can:\n\n\n\n* Connect with prospects via livestreams and engage your audience in real time\n* Design [engagement funnels](https://livestorm.co/blog/engagement-funnel) with on-demand and automated webinars\n* Follow up with engaged prospects and nurture their interest in your brand\n* [Integrate Livestorm](https://livestorm.co/integrations) into almost any existing marketing automation tech stack\n\nReady to get serious about driving demand for your B2B business? [Sign up for Livestorm](https://app.livestorm.co/#/signup) and set up your first online event in just a few minutes.",{"id":18924,"alt":18925,"height":897,"url":18926,"width":899},"Rbd-AJvSRJmHXC6SVPJoJQ","marketing team discussing demand generation tactics","https://livestorm.imgix.net/1127/1719232917-demand-generation-tactics.jpg",[18928,18999,19013],{"id":18929,"_firstPublishedAt":18930,"blogPostCategory":18931,"content":18933,"coverImage":36,"coverWithImgix":18992,"slug":18996,"subtitle":18997,"title":18998},"IYrrNolTTlizLCdefXCYAQ","2024-05-21T15:45:29+02:00",[18932],{"id":766,"name":674,"slug":675},[18934,18937,18938,18941,18944,18945,18948,18949,18952,18953,18956,18957,18960,18961,18964,18965,18968,18969,18972,18973,18976,18977,18980,18981,18984,18985,18988,18989],{"__typename":811,"id":18935,"text":18936},"HaV7s105RQS1O86N5u_LEw","**To succeed with demand generation marketing, you need the strategies, channels, and software that allow your team to attract potential customers and fill your marketing funnel with engaged prospects.**\n\nWhich demand generation tools are right for your team's tech stack? We did the research and compiled a list of the best software for everything from video marketing to conversion rate optimization to ad retargeting.\n\n\n## What is demand generation?\n\n**Demand generation is the practice of creating awareness and interest in a business's products and services.** It focuses on connecting with potential customers who are out of market or not actively searching for a solution.\n\nThis marketing strategy is valuable because it:\n\n\n\n* Educates prospects about your business and the products and services you offer\n* Keeps your brand top-of-mind when prospects develop a need for your solution\n* Prioritizes long-term customer relationships across multiple marketing channels",{"__typename":833},{"__typename":811,"id":18939,"text":18940},"VmEPQK69QYKAysNiTbYq7Q","## What to look for in a demand gen tool\n\nThe most important thing to look for in a demand gen tool is compatibility with the channels that matter to your target audience. For example, Livestorm connects you with prospects via [hosting webinars](https://livestorm.co/blog/host-webinar) and podcasts.\n\nHowever, any software you choose should also have the following capabilities:\n\n\n\n* **Automation:** There's no need to send marketing emails or [promote webinars](https://livestorm.co/webinar-promotion) manually. Save time with software that offers automated campaigns and workflows.\n* **Integrations:** Marketing and sales teams can work smarter when their tools share data. Look for software that integrates with the other apps you use.\n* **Analytics:** Are your demand generation campaigns achieving the goals you've set? Seek out software with robust analytics so you can continually improve your efforts.\n* **Scalability:** Your goals may start small. But you need a tool that grows with you as your target market expands and your workflows become more complex.",{"__typename":811,"id":18942,"text":18943},"AluugY4KRVGAUFvBzIpY_w","## 11 Top Demand Generation Tools\n\nBuild your demand generation tech stack with these top tools:\n\n\n\n1. **Livestorm** for webinar and marketing events\n2. **HubSpot** for social media marketing\n3. **Customer.io** for email marketing\n4. **Ahrefs** for search engine optimization\n5. **Semrush** for content marketing\n6. **Unbounce** for landing pages\n7. **Mutiny** for conversion rate optimization\n8. **Hotjar** for website analytics\n9. **Traackr** for influencer marketing\n10. **Optmyzr** for ad management\n11. **AdRoll** for retargeting website visitors\n\n\n### 1. **Livestorm** for webinar and marketing events\n\nLivestorm is a video marketing platform for hosting podcasts, [live virtual events](https://livestorm.co/use-cases/live-events), and evergreen webinars. It's ideal for building [webinar funnels](https://livestorm.co/blog/create-a-webinar-funnel) that keep prospects engaged with your brand until they're ready to make a buying decision.",{"__typename":833},{"__typename":811,"id":18946,"text":18947},"SlJyTOcjRASnbmRurhkGnw","Since Livestorm has built-in event registration pages and email reminders, you can manage much of your webinar promotion without leaving the platform. However, you can scale up your marketing with over 1,000 [Livestorm integrations](https://livestorm.co/integrations).\n\n\n#### Livestorm's features and benefits\n\n\n\n* Virtual events that can accommodate up to 3,000 live attendees\n* [On-demand webinars](https://livestorm.co/webinar-software/on-demand-webinars) to build trust with prospects over time\n* Automated email cadences to connect with prospects after the event",{"__typename":913},{"__typename":811,"id":18950,"text":18951},"bOHoEXjuSxuoegrvkTaO4w","#### Livestorm's pricing\n\nLivestorm's [free webinar plan](https://livestorm.co/free-webinar-software) allows 30 live attendees and 20 minutes per event. Paid plans start at $99 per month.\n\n\n### 2. **HubSpot** for social media marketing",{"__typename":833},{"__typename":811,"id":18954,"text":18955},"ZsnKGAwzTOCbN8fY0ypyhg","HubSpot](https://www.hubspot.com/products/marketing) is an inbound marketing automation platform with tools for social media management. It's great for publishing, engaging, and analyzing results from social media campaigns.\n\n\n#### HubSpot's main features and benefits\n\n\n\n* AI-powered social media post generator to create engaging content faster\n* Social media monitoring tools that automatically track brand mentions so you can respond quickly\n* Unified inbox where you can reply to comments and DMs while building relationships with followers\n\n\n#### HubSpot's pricing\n\nHubSpot's Marketing Hub starts at $890 per month and allows 2,000 marketing contacts.\n\n\n### 3. **Customer.io** for email marketing",{"__typename":833},{"__typename":811,"id":18958,"text":18959},"UPy84ZtxRGynzH9XIOL1WA","[Customer.io](https://customer.io/) is a customer engagement platform that builds relationships across email and SMS. It's helpful for creating personalized customer journeys across channels.\n\n\n#### Customer.io's main features and benefits\n\n\n\n* Drag-and-drop interface for building automated multi-step customer journeys\n* Campaign triggers that personalize automations based on prospect status and activity\n* One-time email broadcasts and transactional messages to meet all your email and SMS needs\n\n\n#### Customer.io's pricing\n\nCustomer.io starts at $100 per month for 1 million emails and 5,000 contacts per month.\n\n\n### 4. **Ahrefs** for search engine optimization",{"__typename":833},{"__typename":811,"id":18962,"text":18963},"cGPXI0uaTbqug9-mlu-mcQ","Ahrefs is a search engine optimization (SEO) platform. It's designed to help businesses rank higher in search results and attract more organic search traffic.\n\n\n#### Ahrefs' main features and benefits\n\n\n\n* Site audit tool to find and fix on-page SEO issues and technical problems\n* Keyword research tool to find the most valuable and relevant keyword for any topic\n* Competitive intelligence tool to analyze other websites' search traffic and backlink portfolios\n\n\n#### Ahrefs' pricing\n\nAhrefs starts at $129 per month for five projects and 500 credits per user.\n\n\n### 5. **Semrush** for content marketing",{"__typename":833},{"__typename":811,"id":18966,"text":18967},"OzVEwavDQieCOEWj2MZ4dQ","[Semrush](https://semrush.com) is a marketing platform with a full suite of SEO and content marketing tools. It's ideal for researching topics for your target audience and writing search-optimized content.\n\n\n#### Semrush's main features and benefits\n\n\n\n* Topic research tool to find trending content on any theme and shape your content marketing strategy\n* Content template tool that generates SEO briefs with one click for faster writing and optimization\n* Writing tool that analyzes content and suggests improvements for tone of voice, readability, and keywords\n\n\n#### Semrush's pricing\n\nSemrush plans with content marketing tools start at $249.95 per month.\n\n\n### 6. **Unbounce** for landing pages",{"__typename":833},{"__typename":811,"id":18970,"text":18971},"deoldihIQgu67wle-iGJ4Q","Unbounce is a landing page builder that develops and optimizes destination pages for conversions. It's great for creating custom pages for targeted marketing campaigns.\n\n\n#### Unbounce's main features and benefits\n\n\n\n* Templates and drag-and-drop tools to build optimized landing pages and pop-ups quickly\n* A/B testing tools to experiment and find the best combinations copy and design\n* AI-enabled tools that automatically send visitors to top-performing landing page versions\n\n\n#### Unbounce's pricing\n\nUnbounce starts at $99 per month for unlimited landing pages with up to 20,000 monthly unique visitors.\n\n\n### 7. **Mutiny** for conversion rate optimization",{"__typename":833},{"__typename":811,"id":18974,"text":18975},"YbFbQZWaT-WqBg8Yp8XupQ","[Mutiny](https://www.mutinyhq.com/) is a conversion rate optimization (CRO) platform that personalizes websites and landing pages for target accounts. It automatically shows the most relevant content to your website visitors.\n\n\n#### Mutiny's main features and benefits\n\n\n\n* Personalization options for certain personas, verticals, buying stages, or traffic sources\n* Customization tools for page content, website banners, pop-ups, and surveys\n* AI-powered content recommendations to improve relevance and conversions\n\n\n#### Mutiny's pricing\n\nContact Mutiny's sales team for custom pricing information.\n\n\n### 8. **Hotjar** for website analytics",{"__typename":833},{"__typename":811,"id":18978,"text":18979},"JPU4PeTeReGaPheikYPXXQ","Hotjar is a website analytics tool that tracks how visitors navigate your website. It shows which pages they visit, where they click, and how they scroll so you know what's working and what needs improvement.\n\n\n#### Hotjar's main features and benefits\n\n\n\n* Heatmaps that show how visitors scroll and click so you can optimize website design and copy\n* Recordings that reveal actual user sessions so you can experience your site as your visitors do\n* Feedback, survey, and interview options that let you ask site visitors about their experience\n\n\n#### Hotjar's pricing\n\nHotjar's free plans include limited numbers of daily sessions or monthly responses. Each Hotjar product is priced separately:\n\n\n\n* Observe starts at $39 per month\n* Ask starts at $59 per month\n* Engage starts at €49 per month\n\n\n### 9. **Traackr** for influencer marketing",{"__typename":833},{"__typename":811,"id":18982,"text":18983},"Ux7BXsdMR4m1JZ177blA7Q","Traackr is an influencer marketing platform that helps businesses reach audiences via brand partners. It's ideal for everything from finding influencers and managing campaigns to payments and analytics.\n\n\n#### Traackr's main features and benefits\n\n\n\n* Discovery tools to identify creators using location, niche audience size, and engagement rate filters\n* Activation tools to invite influencers to relevant campaigns and seed products efficiently\n* Collaboration tools to brief influencers on campaign goals and review drafts before publication\n\n\n#### Traackr's pricing\n\nTraackr starts at $20,000 per year for three users.\n\n\n### 10. **Optmyzr** for ad management",{"__typename":833},{"__typename":811,"id":18986,"text":18987},"Y2D_gTflTpWmdsg0RXpbuw","Optmyzr is a pay-per-click (PPC) management platform that supports Google, Microsoft, Facebook, and Amazon ads. It's great for auditing ad accounts, optimizing campaigns, and analyzing results.\n\n\n#### Optmyzr's main features and benefits\n\n\n\n* Automated bidding tools for managing search, shopping, and Performance Max ads\n* Competitor insights to help your PPC campaigns outperform other brands in your space\n* AI-powered tools to generate ad copy and A/B testing tools to drive better results\n\n\n#### Optmyzr's pricing\n\nOptmyzer starts at $249 per month for up to $10,000 in ad spend.\n\n\n### 11. **AdRoll** for retargeting website visitors",{"__typename":833},{"__typename":811,"id":18990,"text":18991},"e0eksl4nStuLP_dOuUN69Q","AdRoll is an ad management platform with tools for retargeting engaged prospects. It's ideal for keeping your brand top-of-mind with your target audience.\n\n\n#### AdRoll's main features and benefits\n\n\n\n* Retargeting campaign management to promote specific products to interested prospects\n* Tailored ad campaigns that meet prospects wherever they are in the buyer's journey\n* AI-powered bidding tools to automate bids and budgets and boost return on investment (ROI)\n\n\n#### AdRoll's pricing\n\nAdRoll has pay-as-you-go plans with limited features and full-featured subscriptions starting at $36 per month.\n\n\n## Livestorm for B2B demand generation\n\nWhen video marketing is a key component of your B2B demand generation strategy, Livestorm is the right tool for:\n\n\n\n* Live streaming virtual events and automating on-demand webinars\n* Engaging prospects via live chat, in-app polls, and emoji reactions\n* Building long-term relationships via webinar funnels and email cadences\n\nCurious how our webinar platform could enhance your demand generation strategy? [Sign up for a Livestorm account](https://app.livestorm.co/#/signup) and set up your first webinar in minutes.",{"id":18993,"alt":18994,"height":897,"url":18995,"width":899},"RICUB26CTBOrbizS8Jycqg","demand generation professional working at a computer","https://livestorm.imgix.net/1127/1716039588-demand-generation-tools.jpg","demand-generation-tools","Explore the best demand generation tools for B2B businesses. Attract your target audience and drive growth with the right tools for your marketing team.","11 Best Demand Generation Tools to Boost Traffic & Leads",{"id":10893,"_firstPublishedAt":10894,"blogPostCategory":19000,"content":19002,"coverImage":36,"coverWithImgix":19012,"slug":10923,"subtitle":10924,"title":10925},[19001],{"id":766,"name":674,"slug":675},[19003,19004,19005,19006,19007,19008,19009,19010,19011],{"__typename":811,"id":10899,"text":10900},{"__typename":833},{"__typename":811,"id":10903,"text":10904},{"__typename":2560},{"__typename":811,"id":10907,"text":10908},{"__typename":833},{"__typename":811,"id":10911,"text":10912},{"__typename":2418},{"__typename":811,"id":10915,"text":10916},{"id":10918,"alt":10919,"height":10920,"url":10921,"width":10922},{"id":10678,"_firstPublishedAt":19014,"blogPostCategory":19015,"content":19017,"coverImage":36,"coverWithImgix":19052,"slug":10683,"subtitle":10926,"title":10972},"2024-01-10T09:40:07+01:00",[19016],{"id":766,"name":674,"slug":675},[19018,19019,19020,19021,19022,19023,19024,19025,19026,19027,19028,19029,19030,19031,19032,19033,19034,19035,19036,19037,19038,19039,19040,19041,19042,19043,19044,19045,19046,19047,19048,19049,19050,19051],{"__typename":811,"id":10702,"text":10703},{"__typename":833},{"__typename":811,"id":10712,"text":10713},{"__typename":833},{"__typename":811,"id":10723,"text":10724},{"__typename":814},{"__typename":811,"id":10730,"text":10731},{"__typename":833},{"__typename":811,"id":10741,"text":10742},{"__typename":913},{"__typename":811,"id":10747,"text":10748},{"__typename":833},{"__typename":811,"id":10758,"text":10759},{"__typename":833},{"__typename":811,"id":10767,"text":10768},{"__typename":833},{"__typename":811,"id":10778,"text":10779},{"__typename":913},{"__typename":811,"id":10784,"text":10785},{"__typename":833},{"__typename":811,"id":10794,"text":10795},{"__typename":833},{"__typename":811,"id":10804,"text":10805},{"__typename":811,"id":10807,"text":10808},{"__typename":833},{"__typename":811,"id":10818,"text":10819},{"__typename":833},{"__typename":811,"id":10824,"text":10825},{"__typename":833},{"__typename":811,"id":10835,"text":10836},{"__typename":833},{"__typename":811,"id":10845,"text":10846},{"__typename":814},{"__typename":811,"id":10850,"text":10851},{"id":10853,"alt":10854,"height":897,"url":10855,"width":899},"Learn how to build a successful B2B demand generation strategy with 10 proven tactics. Attract more interest, capture more leads, and grow your revenue.",[],"Demand Generation Tactics: 10 Strategies to Boost B2B Leads",{"id":19057,"alternativeVersions":19058,"_locales":19061,"_publishedAt":19062,"_updatedAt":19063,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":19064,"blogPostAuthor":19066,"cluster":19068,"content":19073,"coverImage":36,"coverWithImgix":19158,"bottomContentOffer":166,"date":19162,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":19163,"relatedPillarPage":166,"seoDescription":19321,"sidebarContentCard":166,"structuredData":19322,"subtitle":19321,"title":19323,"slug":19060},"c3d86Y4OTUqrZMMUU3vD2A",[19059],{"locale":756,"value":19060},"b2b-lead-generation-best-practices",[756],"2024-06-24T13:59:54+02:00","2024-06-24T13:59:53+02:00",[19065],{"id":872,"name":681,"slug":682},{"id":1028,"avatar":19067,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1037,"bottomContentCardCtaTitle":1038,"bottomContentCardText":1039,"bottomContentCardTitle":1040,"displayCustomerLogoSection":493,"headerCtaText":1041,"headerCtaCtaTitle":1038,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":19069,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1057,"title":1058,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1043,"trackName":32,"trackNameFallback":1044,"backgroundImage":19070,"coMarketing":493,"ebook":36,"image":36,"resourceType":19071,"shortDescription":1055,"slug":1056,"title":1044},{"id":1046,"alt":1047,"height":1048,"url":1049,"width":1048},{"id":1051,"color":1052,"cta":1053,"icon":19072,"name":635},{"id":575,"name":576},[19074,19077,19085,19088,19096,19099,19106,19109,19116,19119,19126,19129,19137,19140,19143,19146,19149,19152,19155],{"id":19075,"__typename":811,"text":19076},"Fvn-8Zf9TLGrE9TNP46A8w","Effective lead generation is the key to building pipeline consistently and hitting sales goals reliably. But finding and nurturing qualified leads isn't always easy, especially if you use tired tactics.\n\nIn this article, we'll cover **15 B2B lead generation best practices** so your sales team can connect with your ideal customer profile (ICP) and guide high-quality leads toward a conversion more efficiently.\n\n\n## What is B2B lead generation?\n\n**B2B lead generation is the process of identifying potential customers, collecting their contact details, and nurturing the relationship over time with a sequence of relevant marketing and sales touchpoints.**\n\n\n### Top channels for B2B lead gen\n\nSales and marketing teams can use a range of channels for lead capture, including:\n\n\n\n* Webinars that let you connect with your ICP in real time\n* Cold emails that target specific prospects\n* Blog content that guides prospects through your sales funnel\n* Case studies that prompt leads to make a purchase decision\n* Search and social ads that retarget engaged leads",{"id":19078,"__typename":833,"image":19079},"Rgdu5kCATh2SZYMMdnLypg",{"id":19080,"alt":19081,"height":19082,"url":19083,"width":19084},"22586367","sales woman wearing glasses and white blazer laughing ",3533,"https://livestorm.imgix.net/1127/1630078874-virtual-selling-pillar-page.jpg",5299,{"id":19086,"__typename":811,"text":19087},"JhJMNIiCSfGofcccpvrWHQ","### 2 types of B2B leads to attract\n\nFor B2B companies, leads are prospects that have the potential to convert into customers. As decision-makers, they can be individuals, businesses, or both (i.e., members of a company's buying committee).\n\nHowever, not all leads are created equal. The two most common types of leads to target include:\n\n\n\n* **Marketing qualified leads (MQLs)** fit your ICP and have shown interest in your business but may not be ready to buy yet. They tend to be lower priority leads.\n* **Sales qualified leads (SQLs)** have engaged actively with your sales team (e.g., via a [virtual sales call](https://livestorm.co/blog/what-is-virtual-selling)) and have higher purchase intent. They tend to be top priority leads.\n\n\n## 15 B2B lead generation practices to follow\n\nLearn how to generate leads and optimize your efforts with these proven tactics.\n\n\n### 1. Create valuable content for your ICP\n\n**Start by creating content that speaks to your target customers' pain points and goals.** Then, use content marketing channels to distribute the final product and attract your ICP. Use channels like:\n\n\n\n* Search engine optimization (SEO) to drive traffic to blog posts on topics with high search volume\n* Social media to engage leads in the online spaces where they spend time\n* [Video marketing](https://livestorm.co/resources/guides/video-marketing) to establish authority and build trust with your target audience\n\n\n### 2. Host live webinars to engage your audience\n\nWhile async and on-demand content can be great for lead gen, webinars let you connect with your target audience in real time. **Webinars are ideal for everything from sharing your executive team's thought leadership to [presenting deminars](https://livestorm.co/blog/deminar) that walk prospects through your product.**\n\nWith [sales-focused software](https://livestorm.co/teams/sales) like Livestorm, your team can take the opportunity to engage potential customers in the moment via live chat. After the webinar wraps, you can use our follow-up emails to keep leads engaged.\n\nLivestorm also makes it easy to set up [webinar funnels](https://livestorm.co/blog/create-a-webinar-funnel). These on-demand webinars run automatically, helping you generate leads around the clock.",{"id":19089,"__typename":833,"image":19090},"ViBK7jbPTNa29iz98WG62A",{"id":19091,"alt":19092,"height":19093,"url":19094,"width":19095},"28824714","events list dashboard livestorm",1560,"https://livestorm.imgix.net/1127/1635501633-on-demand-webinars-feature-3.jpg",2496,{"id":19097,"__typename":811,"text":19098},"Xjdyuvi-SYu6D4yBcHcvYQ","### 3. Develop case studies and customer stories\n\n**As potential leads start to get serious about making a purchase decision, they're more likely to want data that details how your business can help them achieve key goals**.\n\nCase studies and customer stories are ideal for meeting this need. They walk prospects through your customers' challenges and workflows, and they share data that \n\nFor example, the LinkedIn post below explains how messaging automation platform Customer.io worked with Notion to transform the productivity app's lifecycle marketing efforts and teases the upcoming case study.",{"id":19100,"__typename":833,"image":19101},"PmATkJjbSimqbUa_HrPhBw",{"id":19102,"alt":19103,"height":19104,"url":19105,"width":6017},"FWDYnhC8T2WO3CwRTa4ywQ","Customer.io LinkedIn post highlighting a case study",1564,"https://livestorm.imgix.net/1127/1719173094-linkedin-customer-io-case-study.png",{"id":19107,"__typename":811,"text":19108},"ZzXkPyrVQz6WvhvIMhlqKA","### 4. Promote high-value lead magnets\n\nPublishing ungated content that anyone can consume tends to be a great way to maximize traffic and views. But **when you want to collect contact details and follow up with leads, create gated content instead**.\n\nKeep in mind that potential leads will hesitate to share their information in exchange for low-quality content. For best results, promote high-value lead magnets like:\n\n\n\n* Webinars featuring industry-leading experts\n* Reports packed with original data\n* Proven templates tailored to your ICP\n\n\n### 5. Launch a free tool for your ICP\n\n**With free tools, your company can provide value to potential leads even if they're at the beginning of their customer journey**. The best tools address your ICP's pain points, establish trust, and give prospects a glimpse of the value your paid products offer.\n\nFor example, sales outreach platform Reply.io has a [cold email subject line generator](https://reply.io/cold-subject-line-generator/). This free tool helps sales teams write eye-catching subject lines based on specific keywords.",{"id":19110,"__typename":833,"image":19111},"T2eN5KnTTMur01qYiujC6w",{"id":19112,"alt":19113,"height":19114,"url":19115,"width":17985},"dPpmzlKcTlCg2ATtazi6_Q","Reply.io cold email subject line generator",1964,"https://livestorm.imgix.net/1127/1719173139-reply-free-tool.png",{"id":19117,"__typename":811,"text":19118},"P0aciy1HRoq63KnZGh9f0w","### 6. Experiment with different lead gen channels\n\nWhen you find a sales or marketing campaign that delivers results, you may be tempted to allocate your entire budget to it. Since channels can change overnight, what worked last month may not work as well next month.\n\nInstead, aim to experiment with multiple channels at all times. This way, you can continue to build sales pipeline without compromising your lead generation efforts.\n\n\n### 7. Share social proof to boost trust\n\n**Social proof is evidence that customers buy, use, and like your product. Sounds simple, but it can do wonders to establish trust and convert prospects into customers.**\n\nIt works because social proof creates what's known as a bandwagon effect. When people learn that others with similar goals and challenges use a product or service, they feel compelled to do the same.\n\nSocial proof can look like case studies, strong testimonials, or customer data. For example, Chili Piper shares user numbers and customer logos:",{"id":19120,"__typename":833,"image":19121},"IKlIQPWZTcKEajRqWEGlLA",{"id":19122,"alt":19123,"height":18046,"url":19124,"width":19125},"fiB9_m8dSQGhM5_9_pGrhw","Chili Piper customer logos","https://livestorm.imgix.net/1127/1719173184-chili-piper-social-proof.png",2534,{"id":19127,"__typename":811,"text":19128},"JfsiDGXPR8ifHJ6tDlz9YQ","And Surfe shares snapshots of results customers have achieved using the company's prospecting tool:",{"id":19130,"__typename":833,"image":19131},"QdCFGsWwSC2zJ9B9iPUqOQ",{"id":19132,"alt":19133,"height":19134,"url":19135,"width":19136},"eT_Cm6BOTN6PYBNUCwfGhg","Surfe customer testimonials",1702,"https://livestorm.imgix.net/1127/1719173219-surfe-testimonials.png",2748,{"id":19138,"__typename":811,"text":19139},"ebTQJhThSR-503VbeaZyHw","### 8. Collect and promote buyer reviews\n\nAnother way to use social proof for lead gen is collecting and promoting buyer reviews. While your team can certainly tackle this process manually, tapping into review sites can create a much bigger impact.\n\nB2B SaaS companies often use software review sites like G2 and Capterra to simplify the process. Having a high rating and an active presence on these sites can make a positive impression on high-intent B2B buyers.\n\nFor Livestorm, this tactic has proven particularly effective. We've long invited B2B customers to review our [webinar software](https://livestorm.co/webinar-software) on G2.\n\nBut when our growth team began inviting multiple users from the same customer team to submit reviews, we saw impressive results. **Our G2 campaign drove a [135% increase in monthly reviews](https://customer.io/customers/how-livestorm-increased-their-monthly-g2-reviews-by-135/) while maintaining our high average rating**.\n\n\n### 9. Leverage social selling\n\nB2B sellers can also build trust via social selling. **A far cry from traditional sales tactics like cold calling, social selling centers on connecting with prospects and creating relationships with potential leads**.\n\nA typical B2B social selling strategy involves creating content on social media platforms like LinkedIn. Instead of publishing this content from company pages, individual sales representatives often share this content directly:\n\n\n\n* Posts that address your ICP's pain points and goals by sharing trends, observations, and first-hand experiences\n* Comments on existing and potential customers' posts to establish relationships and increase awareness with your ICP\n* DMs to engaged leads to form deeper relationships and guide prospects toward the next step in the sales process",{"id":19141,"__typename":833,"image":19142},"GRNU3GDeQLimoNn1bVw52g",{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"id":19144,"__typename":811,"text":19145},"Km9sjB1nSuqurbF62bmtMA","### 10. Invest in inbound and outbound tactics\n\nThe B2B lead generation strategies above largely focus on inbound methods. In other words, they're designed to generate leads by attracting your ICP.\n\nHowever, **the most successful sales teams tend to invest in outbound tactics, too**. These methods involve reaching out to specific prospects to introduce your solution, detail the benefits, and encourage booking a demo.\n\nSome of the most effective outbound approaches include:\n\n\n\n* Sending cold emails to prospects\n* Cold calling members of the buying team\n* Running DM campaigns on platform like LinkedIn\n\n\n### 11. Personalize content for audience segments\n\nDoes your business serve more than one ICP or a mix of small business, mid-market, and enterprise customers? Showing them all the same version of your website or ads could mean missing out on valuable leads.\n\nInstead, personalize your marketing content for various target audience segments. At Livestorm, we use Mutiny to personalize our website for enterprise and self-serve customers. We also tailor LinkedIn ads to speak to enterprise and mid-market prospects.\n\nAltogether, **our personalization and segmentation efforts have led to a [27% increase in enterprise demos](https://www.mutinyhq.com/playbooks/increase-enterprise-leads-without-sacrificing-self-serve) and a 78% lift in new mid-market signups**.",{"id":19147,"__typename":833,"image":19148},"FpxLvtKkQ4ihJ4QHi1KXpw",{"id":5107,"alt":5108,"height":5109,"url":5110,"width":5111},{"id":19150,"__typename":811,"text":19151},"UvPb6qPsSf-VAQyFBKeKkQ","### 12. Split-test campaigns to optimize results\n\nWhen your website already has a decent conversion rate, updating the copy or design can be daunting. After all, the last thing you want is for your optimization efforts to compromise your lead generation results.\n\nBut with the right software, you can create A/B tests for your website. This way, you can measure the results of two or more versions. Then, you can use the winning version across your site or for certain segments.\n\nAt Livestorm, we use Mutiny to split-test website versions. **In a recent campaign, we created a personalized pricing page for freemium users and ran an A/B test. It led to a [63% lift in upgrades](https://www.mutinyhq.com/playbooks/upgrade-63-more-freemium-users-with-personalized-ctas-and-messaging) for freemium customers.**\n\n\n### 13. Reengage website visitors\n\nGetting prospects curious about your product or service is just the first step in generating leads. [B2B sales cycles](https://databox.com/b2b-sales-cycle-length)** generally last between one and three months, with multiple touchpoints along the way**.\n\nAfter prospects visit your website at least once, reengage them with remarketing campaigns. Design ad campaigns that invite prospects to share contact information in exchange for a high-value resource.\n\nFor example:\n\n\n\n* Run Google search campaigns that encourage prospects to book a demo\n* Create LinkedIn ad campaigns that promote webinars and lead magnets\n\n\n### 14. Perfect your follow-up sequences\n\nEven the best lead generation tactics don't usually lead to immediate sales. Instead, they incentivize prospects to express interest in your solution and share their contact details.\n\nTo continue the conversation, your sales team has to follow up. Because once may not be enough, sales reps often create series of follow-ups.\n\nSave time by automating your follow-up sequences. For example, **after hosting a webinar with Livestorm, use our built-in [follow-up emails](https://livestorm.co/blog/webinar-follow-up-email) to nurture attendees**. Link to the on-demand recording or share landing pages with other helpful resources.",{"id":19153,"__typename":833,"image":19154},"W1V9VH_gSea0SNzvtWFtPA",{"id":3389,"alt":3390,"height":2566,"url":3391,"width":2568},{"id":19156,"__typename":811,"text":19157},"CIZjrVuxQO-AoaHk6Itgjw","### 15. Use analytics to make data-driven decisions\n\nOptimizing your lead generation process shouldn't be a guessing game. No matter which channels you use, always rely on data from [lead generation tools](https://livestorm.co/blog/lead-generation-tools) to make informed decisions.\n\nFor example, Livestorm webinar analytics reveal which virtual events generate the most views and engagement. And **since our platform connects to your customer relationship management (CRM) tool, you can easily track which viewers and which events convert to freemium or paid users**.\n\nThese analytics should inform the content and cadence of your lead generation campaigns. With this data, you can optimize your efforts and ensure they're contributing to sales goals.\n\n\n## Livestorm for B2B lead generation\n\nTo improve the return on investment (ROI) of your webinars and virtual events, use Livestorm. Our webinar platform makes it easy to:\n\n\n\n* Host engaging real-time and [on-demand webinars](https://livestorm.co/webinar-software/on-demand-webinars)\n* Automate follow-up emails to keep the conversation going\n* Use [Livestorm integrations](https://livestorm.co/integrations) to sync with other sales and [marketing tools](https://livestorm.co/teams/marketing)\n\n**[Sign up for a free Livestorm account](https://app.livestorm.co/#/signup) and host your next webinar in minutes**.",{"id":19159,"alt":19160,"height":897,"url":19161,"width":899},"FYGKcek1SDCAgrhSRAP5hg","sales development representative prospecting","https://livestorm.imgix.net/1127/1719172899-b2b-lead-generation-best-practices.jpg","2024-06-24",[19164,19211,19274,19297],{"id":17444,"_firstPublishedAt":19165,"blogPostCategory":19166,"content":19169,"coverImage":36,"coverWithImgix":19210,"slug":17447,"subtitle":17649,"title":17655},"2024-05-21T15:45:33+02:00",[19167,19168],{"id":872,"name":681,"slug":682},{"id":766,"name":674,"slug":675},[19170,19171,19172,19173,19174,19175,19176,19177,19178,19179,19180,19181,19182,19183,19184,19185,19186,19187,19188,19189,19190,19191,19192,19193,19194,19195,19196,19197,19198,19199,19200,19201,19202,19203,19204,19205,19206,19207,19208,19209],{"__typename":811,"id":17463,"text":17464},{"__typename":833},{"__typename":811,"id":17474,"text":17475},{"__typename":811,"id":17477,"text":17478},{"__typename":833},{"__typename":811,"id":17486,"text":17487},{"__typename":913},{"__typename":811,"id":17492,"text":17493},{"__typename":833},{"__typename":811,"id":17502,"text":17503},{"__typename":833},{"__typename":811,"id":17511,"text":17512},{"__typename":833},{"__typename":811,"id":17520,"text":17521},{"__typename":833},{"__typename":811,"id":17529,"text":17530},{"__typename":833},{"__typename":811,"id":17538,"text":17539},{"__typename":833},{"__typename":811,"id":17548,"text":17549},{"__typename":833},{"__typename":811,"id":17558,"text":17559},{"__typename":833},{"__typename":811,"id":17567,"text":17568},{"__typename":833},{"__typename":811,"id":17576,"text":17577},{"__typename":833},{"__typename":811,"id":17585,"text":17586},{"__typename":833},{"__typename":811,"id":17594,"text":17595},{"__typename":833},{"__typename":811,"id":17603,"text":17604},{"__typename":833},{"__typename":811,"id":17612,"text":17613},{"__typename":833},{"__typename":811,"id":17621,"text":17622},{"__typename":833},{"__typename":811,"id":17631,"text":17632},{"__typename":833},{"__typename":811,"id":17641,"text":17642},{"id":17644,"alt":17645,"height":897,"url":17646,"width":899},{"id":19212,"_firstPublishedAt":19213,"blogPostCategory":19214,"content":19216,"coverImage":36,"coverWithImgix":19267,"slug":19271,"subtitle":19272,"title":19273},"fdFy-BvlQVy0lEO4su3PqA","2024-01-10T09:40:09+01:00",[19215],{"id":872,"name":681,"slug":682},[19217,19220,19223,19224,19227,19228,19231,19232,19235,19236,19239,19240,19243,19244,19247,19248,19251,19252,19255,19256,19259,19260,19263,19264],{"__typename":811,"id":19218,"text":19219},"GUN6rRcJQgO8Cpc782Cu9g","**Myth: selling online makes it harder for you to build rapport or form any kind of relationship with your clients.** We get it! Virtual selling sounds bland and boring at first. And, sometimes virtual sales meetings remind you of the days you were cold calling and hating every minute of it.\n\nBut it doesn’t have to be this way. To avoid boring sales meetings, incorporate virtual engagement into your selling strategy and learn how to make the most out of virtual environments. Then, you’ll be able to reach more people at once and increase your KPIs and paycheck. Ready? Here’s everything you need to know to kill it at the virtual selling game.",{"__typename":811,"id":19221,"text":19222},"Vf_e1-NRRMyaeJIXj837rg","## The undeniable challenges of **virtual selling** \n\n**Selling online isn’t easy, but it’s highly profitable as it lets you sell at scale**—which wouldn’t be possible following a traditional selling approach. However, it can be tricky to read people as clearly online. And that’s not the only challenge of virtual sales:\n\n1- Most people make a decision before the sales call\n2- It’s tough to read each other’s body language\n3- There’s a world of distractions\n4- People expect to be bored\n5- You might face technical difficulties\n\n### 1. Most people make a decision _before_ the sales call\n\nThink about how you act when you need to buy a product or service. Unless you’re making a repeat purchase, you never buy the first option that you find—at least not right away. \n\nInstead, you Google the name, look for alternatives, and read customers’ reviews. \n\nTypically, this leaves you with a compilation of possible solutions you trust. That’s when you book product demos—when you already have a ton of information.\n\nThe same happens to your customers. Before they join the sales call, they’ve pretty much already made up their minds. \n\nSo it’s your job to discover what are the things that prospects believe to be true about your product and tackle them during the video call. That’s how you wow qualified leads with your solution. \n\n### 2. It’s tough to read each other’s body language\n\nWhen you meet others virtually, it’s hard to pick up on non-verbal cues. Most times, you’re only seeing them from the shoulders up. \n\nSo, you can’t really tell if they have their arms crossed or nervously playing with their hands, for example. It’s only normal that, in the beginning, you find it harder to build rapport over a screen.",{"__typename":833},{"__typename":811,"id":19225,"text":19226},"AzSeX-keSHqVjXo2MiPg_Q","Video conferencing tools like Livestorm can help you mimic (or even enhance) real-life interactions. But, learning how to nurture client relationships through a screen is a soft skill your sales leaders should train you on.\n\n### 3. There’s a world of distractions \n\nIt’s good practice to avoid looking at your phone or using your laptop during an in-person meeting. \n\nHowever, when you host sales meetings online, people can be on a call with you, answering a Slack message, and sending an email at the same time—especially if they join with their cameras off. \n\nBut distractions aren’t only present during virtual sales meetings. They’re also there when your prospects are reading a bottom-of-funnel blog post or watching a video you added on a landing page. \n\nSo, you need to learn how to capture their attention fast and reduce the number of distractions that you provide without noticing—e.g. linking out to multiple other websites in blog posts.\n\n### 4. People expect to be bored\n\nEven when you want to buy a product, you aren’t necessarily excited to sit on a call with someone you don’t know that’s overly eager to sell it to you. \n\nAnd the same thing happens to your prospects. \n\nWhen you join the call, you’re likely already battling with the prospect’s biases and it’s your responsibility to surprise and engage them. \n\n### 5. You might face technical difficulties\n\nWhen you organize sales calls, you set them up with a video conferencing tool that you know how to use. That way, you don’t waste time figuring out how to share your screen or keep track of questions. \n\nBut your prospect wants the same thing. They don’t want to download an app or learn how to use new software just to join a 30-minute call. Finding the right balance here is a struggle. \n\nIt’s a huge help if you pick a platform that’s browser-based, highly intuitive, and user-friendly like Livestorm.\n\n### **Why virtual selling is an opportunity** you can’t miss\n\n**Virtual selling can do a lot for you and your business**. Not only in terms of numbers, but also for work-life balance. Here’s why you should consider selling online:\n\n1- The analytics are amazing\n2- You can automate the boring stuff\n3- It costs less because you’re not on the move\n4- You can reach more people and get more commission\n\n### 1. The analytics are amazing\n\nGoing out with people you met at a dinner party always leaves you wondering whether they like you or just want to be friends. Whereas, when you match with someone from a dating app, it gives you a clear sign that the other person is interested in you romantically.",{"__typename":833},{"__typename":811,"id":19229,"text":19230},"Ec4KkZJCSEKp-shhyMPY8Q","The same thing happens with virtual selling. Selling online gives you access to powerful metrics that you couldn’t get from in-person touchpoints. \n\nYou could still keep track of opportunities, sales cycle length, and leads to closed deals ratio. \n\nBut virtual selling shows you in-meeting participation analytics, video views, and demo request clicks. That way, you can start working with warm leads and spend your time more efficiently.\n\n### 2. You can automate the boring stuff\n\nHere’s another thing you couldn’t do in person: automation. Take advantage of virtual selling to automate repetitive tasks like playing a demo video during a presentation or sending follow-up emails. And, focus on personalizing the sales experience without having to do all of the work yourself.\n\n### 3. It costs less because you’re not on the move\n\nVisiting one client in a different state can cost up to thousands of dollars. Whereas with virtual calls, you just need to pay for an online meeting platform subscription. Plus, while traveling for work can be nice at first, it can also get exhausting. So, doing it virtually leaves you more energy to handle your daily work and kill it at pitching your product.\n\n### 4. You can reach more people and earn more commission\n\nWhen you attend meetings in person, there are only so many appointments you can fit in a day. But when you do it virtually, you can hop from one meeting to another without considering traveling time. That means you get to present the product to more people per day.\n\nThis doesn’t mean you need to have all of your days packed with back-to-back [engaging virtual sales calls](https://livestorm.co/blog/virtual-sales-calls), but it means you have more opportunities to pitch and make sales—and earn more on commission. Also, you can use [deminars](https://livestorm.co/blog/deminar) to pitch your product to a larger, global, and diverse audience at once. That would be difficult and highly expensive to do in person. ",{"__typename":833},{"__typename":811,"id":19233,"text":19234},"A-czuOuZRa6kJLEvJLn_MQ","\n## **8 Remote selling tactics** to nail this year\n\nWhen you work in B2B sales, you get used to looooong sales cycles. And every single touchpoint can get you further away or closer to conversions. **So, your virtual selling strategy has to include much more than demo calls**. These are eight remote selling tactics that will help you boost your leads-to-close ratio:\n\n1- Video calls\n2- Live events\n3- On-demand events\n4- Social selling\n5- Chatbots and live chat support\n6- Product videos\n7- Video testimonials\n8- Preliminary sales proposals\n\n### 1. Video calls\n\nThis replaces in-person meetings. Here, you talk to sales-qualified leads about their expectations and give a [product demo](https://livestorm.co/blog/product-demo-video) tailored to their needs. These calls are crucial and are often one of the last steps a buyer takes before converting.",{"__typename":833},{"__typename":811,"id":19237,"text":19238},"I8qawMeGT2er8aDgD-M7Hw","If you’re using Livestorm, you can host [live product demos](https://livestorm.co/use-cases/product-demo-webinar-software). There, you can make sure prospects continue moving to the bottom of the funnel by making use of the [call-to-action](https://livestorm.co/webinar-glossary/cta) (CTA) button or automation features. You can also make a clickable link appear on their screens and take them to the next steps of the sales journey, i.e. booking another meeting or signing up for a paid plan. The automation feature lets you customize emails that will be sent automatically after the call along with the meeting recording—they can use them to discuss and share it with decision-makers. \n\n### 2. Live events \n\nEverything you produce under your brand’s name gets consumed, shared, and acknowledged by potential customers. Remember that most people come to demo calls with their minds almost completely made up. So, owning your brand’s narrative is a huge part of what makes you close deals. \n\nWhether it’s a deminar, Q&A session, product launch, or an educational webinar, a live event invites people to get to know your brand. It shows the value your product or service provides as well as the cultural values your company embodies. After the event, you can review your participation report on the Livestorm analytics dashboard and reach out to the most engaged attendees with further information or opportunities.\n\n### 3. On-demand events\n\nThese are the same as live events but pre-recorded. On-demand events help you increase reach as people are more likely to watch them afterward if they were interested but couldn’t make it or found out late.",{"__typename":833},{"__typename":811,"id":19241,"text":19242},"abN_K3e3TziOZN4U4pGxsw","With Livestorm, you can gate your event recordings and embed them on your website to use them as lead generation. So, if someone finds it months later, they can still watch it after they’ve shared their contact information. \n\n### 4. Social selling\n\nUse social media and paid ads to move prospects down your sales funnel. Get them to go through the stages of the buyer’s journey on social media and use retargeting to segment your audience. You can also use online communities and leverage your users to sell your products. Software developers are especially great at this, so take a leaf out of their book. They build open communities to share best practices and usually end up promoting the tools they use. \n\n\n### 5. Chatbots and live chat support\n\nChatbots are AI-powered tools that can process language and come up with answers. These are the perfect sales assistants as they can redirect potential customers to selling pages. You can also use this bot to share promotions and discounts. You can also program it to process sales, so if a user takes an offer, it can create a cart and redirect them to checkout.\n\nChatbots may simplify your life, but they can be hell for the people who are trying to get answers. If you’re using a chatbot, test it thoroughly to ensure it works for real users. And, always make it easy for people to reach out to a human for live chat support if they can’t solve the problem with automation. Not doing so can cause them to click away in frustration.\n\n### 6. Product videos \n\nThis is an asynchronous selling technique that can help you warm leads up without having to get on a call with them. Product videos can mean two things:\n\n1- A [quick demo](https://www.youtube.com/watch?v=lT8r7SK3geU) of your product that you can add to your webpage, e-commerce site, or YouTube.\n2- An answer to your leads’ questions in the form of a video using Vidyard, Slack, or Loom. If you’re using Livestorm, you could create an event, record it, and share the replay through email.\n\nThese types of [sales videos](https://livestorm.co/blog/video-for-sales) are helpful to move your prospects through the funnel and eventually get to convert without much additional work on your side.\n\n### 7. Video testimonials\n\nTestimonials are extremely powerful, especially when they come in video form because people trust other people over brands. In these videos, your clients should talk about how your service or product has simplified their life and mention your unique selling point. Testimonials are also great to show off your company’s portfolio and build trust with your potential clients.\n\nIt’s good practice to edit the testimonial so you’re left with multiple short, focused videos instead of a 10-15 minute one. You should also match the testimonials to the right message. For example, if you’re selling a video conferencing platform and have a landing page on engagement, you should add a testimonial that talks specifically about those features.\n\n### 8. Preliminary sales proposal \n\nYou want to prepare a presentation to explain how your product or service will improve the prospect’s current situation with real metrics and an actionable plan. Along with demo calls, these are among the most powerful selling tactics. \n\nFor example, if you’re an SEO content marketing agency and are selling your service to a potential client, you can’t just explain what you do and share previous results. You want to explain what you can do for **them**. So, you should get to the meeting with an overview of the prospect’s current web traffic and a proposed strategy to increase their numbers by X percent.\n\n## **How to win at virtual sales:** 9 Tips and best practices\n\nSales reps, listen up! **Follow these best practices to make the most out of virtual sales—and increase your paycheck with commissions:**\n\n1- Create an engagement strategy\n2- Make it personal\n3- Use a video conferencing tool\n4- Create content to win leads over before the call\n5- Learn how to host engaging sales calls\n6- Use sales enablement calls\n7- Leverage pre-recorded content\n8- Track your performance\n9- Educate your team\n\n### 1. Create an engagement strategy\n\nWhen you’re selling virtually, you can’t leave anything to luck. You need to know exactly how, when, and where you’ll contact leads. For this to happen, you have to come up with an engagement strategy and choose the best communication method for each of them. Do they prefer to be contacted through email, phone, video call, instant messaging, or social media-targeted ads?\n\nThen, you need to come up with a personalized sales script per prospect and media outlet—you use different voices for phone calls or LinkedIn.\n\n### 2. Make it personal\n\nPersonalized approaches convert more. Call people by their preferred name, point out a personal fact, and speak directly to their desires. So, instead of doing this: _“Hey, don’t miss out on this opportunity. Get a 20% discount on the first three months of service._” \n\nTry this: _“**Hey, Farah!** We’re offering a 20% discount on the first three months of service. I immediately thought you might like it as this applies to the **Pro plan** you’ve been taking under consideration. Hit me up if you have any questions, it’s available until the end of this month.”_\n\n**Pro tip:** Use virtual selling tools that help you enable personalization in bulk. Most customer relationship management (CRM) apps let you segment your email lists based on custom tags. You can also use Livestorm to capture leads by adding custom questions to registration forms and keeping track of them in your active contacts list.\n\n### 3. Use a video conferencing tool\n\nJust because you’re not visiting clients in person anymore doesn’t mean you can’t talk to them face-to-face. In fact, you should push to see them and catch their facial expressions at some point in your selling process to foster human connection and build rapport. \n\nUsing a video conferencing tool like Livestorm lets you customize your virtual room to emulate physical experiences. You can install multiple plugins and apps to make your event room as engaging and collaborative as in real life.\n\n### 4. Create content to win leads over before the call \n\nWe’ve covered why you need to produce content that speaks highly of your products and services to win people over before demo calls, here’s why. There’s something called the mere exposure effect. This concept basically means that when you see something multiple times in different environments, you start to trust it. That means you need to be everywhere they are, being present with high-quality content to gain potential customers’ trust.\n\n### 5. Learn how to host engaging sales calls \n\nLet’s face it, no one is necessarily excited about sitting through sales presentations but that doesn’t mean that yours can’t be engaging. Surprise your prospects with captivating meetings that they want to pay attention to and participate in. \n\nOpen calls by immediately connecting with your prospects. Ask specific questions about something they have in the background or the place they live—and avoid common ground like chatting about the weather. Instead, try this example: ask about a fact from their location. “Oh, so you’re from Belgium, is it true that you have the best chocolate there? Which one do you recommend? Where can I find it? Oh, well, I guess I’ll need to go visit Belgium.” \n\nIf you’re hosting a deminar on Livestorm, invite people to engage through polls, explain how to use the Q&A tab, and use a timer to gamify the demo experience—e.g. “I bet I can answer this question by showing you how a feature works in under 2 minutes.” \n\n### 6. Use sales enablement tools\n\nYour dog might be a human's best friend, but your CRM is your partner in crime. Your sales team tech stack should help you close deals faster. Of course, you can’t do it without a CRM, but if you’re selling online, you can’t also do it without a video conferencing tool.\n\nLivestorm is your best option when it comes to hosting live and on-demand demo calls, webinars, and deminars. Because with the same app, you can host meetings from one to 3,000 attendees and get detailed information about them for further follow-up. Livestorm also comes with multiple [CRM integrations](https://livestorm.co/integrations) like HubSpot, Marketo, and Salesforce. Also, Livestorm captures contact information for you through personalized registration pages and lets you customize automated emails. \n\n### 7. Use recordings\n\nWhether it’s a webinar or a product demo, you can create evergreen content out of live events. You can also record sales pitches and deminars and share them via automated follow-up emails to boost attendance rate. \n\nWith Livestorm, you get access to a cool feature to automate your meeting. So, you can automatically start an event, play a pre-recorded demo video while you’re focused on something else, and then come back to the call to answer questions and present live walkthroughs.\n\n### 8. Track your performance\n\nIt’s good practice to analyze your sales initiative metrics and compare them to your KPIs. Besides the regular sales KPIs, you’ll benefit from knowing how each virtual initiative impacts your bigger, business-oriented metrics. \n\nWithout leads, you have no one to pitch the product to, so you’ll benefit from working together with the marketing team to review:\n\n* Social media impressions\n* Paid ads click-through-rate (CTR)\n* Email marketing CTR\n* Web traffic and demo request clicks\n\nYou also need to look into your own initiatives metrics like demo calls and deminars analytics. If you’re using Livestorm to host these sessions, you can get a detailed view of:\n\n* Who were the most engaged participants\n* What did each person answer on polls or which questions they added to the Q&A tab\n* How long they stayed on the call \n* If someone didn’t attend but watched the recording or if someone attended and played the recording again\n\n### 9. Educate your team\n\nRun [sales training webinars](https://livestorm.co/blog/sales-webinar) to guarantee your team is up to date with trends, has mastered their sales enablement tools, and has opportunities to learn from peers. You can come up with exercises to role-play sales conversations in a safe environment so sales professionals can test new ideas, get feedback on how to improve, and grow.",{"__typename":833},{"__typename":811,"id":19245,"text":19246},"WmO2r_rwRh627UyZCWK75A","If you’re already using Livestorm for hosting demos and deminars, you can also use it to host team training. Make use of the digital whiteboard, polls, and video and audio sharing to mimic a real-life event.",{"__typename":814},{"__typename":811,"id":19249,"text":19250},"Wk6CdJQUSmCQJFRevpV6YA","## **4 Examples of virtual selling** done right\n\nTo help you get inspired, we’ve compiled a list of four examples of companies that nailed the art of virtual selling. These are:\n\n1- **Livestorm** for live and on-demand video demonstrations\n2- **HubSpot** for capturing leads through video \n3- **Xander Marketing** for free virtual consultations\n4- **Shopify** for chatbot-boosted sales\n\n### 1. Livestorm: Live and on-demand video demonstrations\n\nLivestorm is an all-in-one virtual engagement platform that lets you plan, host, and analyze all types of video-based events.",{"__typename":833},{"__typename":811,"id":19253,"text":19254},"PH3t5zRAS1SCR6MJpXHqCA","At Livestorm, we love to have demo calls because we get to show how to use the product while the prospect is using it. When we host live video demonstrations, we usually present the logical progression that a person would follow to join an event. Jennifer Owen, Account Executive at Livestorm explains how we do it:\n\n_“We show our prospects_\n\n1- _How to create a landing page and have someone register_\n2- _How we send a number of email reminders with the possibility of adding the event to their calendars_\n3- _What happens on the day of the event after they've got everybody registered_\n4- _Which features they can use to animate and make the event more engaging, use the features ourselves, and share our favorites_\n5- _What type of data we collect from the presentation and what to do with it.”_\n\nWe also use on-demand demos a lot for prospects that want to watch videos at their own pace. And since we have the ability to gate them as lead magnets, for them to access the [demo video on demand](https://app.livestorm.co/livestorm/livestorm-on-demand-webinar/), they have to share their contact information.\n\n### 2. HubSpot: Capture leads with video messages\n\nHubSpot integrates with Vidyard, a sales video software that helps you capture leads. Vidyard allows you to create gated sales videos to use as lead magnets.",{"__typename":833},{"__typename":811,"id":19257,"text":19258},"YIbKL8S8QPS3baECIH5xYw","So, if you add a video to a landing page, you can get all the viewers’ emails, and save the contacts directly on HubSpot. You can also include personalized video messages to prospects through HubSpot in a few clicks. This helps marketing and sales professionals increase response rates and drive more sales.\n\n### 3. Xander Marketing: Free virtual consultations\n\nXander Marketing is a UK-based marketing agency focused on B2B SaaS companies. This company helps businesses increase the number of leads, get new customers, and grow in traffic.",{"__typename":833},{"__typename":811,"id":19261,"text":19262},"S9jmFbvqSliDcsWp0oiXGA","As part of their virtual selling strategy, Xander Marketing offers a free 30-minute virtual consultation to prospects to talk about their marketing and business goals. There, directors or business owners meet with Xander Marketing experts who give them potential solutions. Then, they host additional sales calls to close the deal.\n\n### 4. Shopify: Chatbot\n\nShopify is an e-commerce platform builder that allows businesses to create online stores. It allows you to use chatbots to:\n\n* Solve customers' questions fast \n* Redirect users to the right product\n* Capture prospects’ and customers' contact information and data",{"__typename":833},{"__typename":811,"id":19265,"text":19266},"QgCsFvu1Qqew1zFO7dxvIw","This helps salespeople to get an automated assistant that will focus on improving sales, but also lets you get more information about people who get to your website and ask questions.\n\n## **Is virtual selling necessary?**\n\nVirtual selling is here to stay. And it’s not necessarily the only selling method, it’s important that you find ways to build relationships and engage with prospects through a screen.\n\nTo boost your sales and pique the interest of B2B buyers, you should work closely with the marketing team. Together, you’ll be able to come up with all kinds of initiatives to promote your products or services, own the narrative, and get leads—i.e. social media campaigns, pain points-driven landing pages, focused blog posts, and product videos.\n\nOnce you’ve got those leads, you need to host engaging demo calls, webinars, deminars, and live events to engage multiple people at the same time and measure their interest levels. **If you’re using Livestorm, you can capture leads’ information through a custom registration page, host meetings, and analyze attendees’ engagement rates all in one place.** Livestorm helps you improve your virtual selling game with efficiency.\n\n## **Frequently asked questions** about virtual selling\n\n### **What is virtual selling?**\n\nVirtual selling is the process in which the conversation between a salesperson and a potential customer happens entirely online (through synchronous or asynchronous video, phone, text, social media, or email), whether it's to sell a product or a service.\n\n### **How is virtual selling different from in-person selling?**\n\nVirtual selling is different from in-person selling in the way conversations happen. When you sell virtually, you don’t need to be physically present in the same room as your prospect. You can just call, message, or hop on a video call with them. Whereas, in-person selling means the salesperson needs to visit the offices of the prospects to pitch a product or service.\n\n### **What are some of the benefits of virtual selling?** \n\nSome benefits of virtual selling include:\n\n* It’s less expensive as you don’t need to travel to prospects’ offices, you just need to pay for a video conference platform subscription\n* You get to reach more people despite their location, plus you can have more calls in a day than you’d be able to drive around and visit multiple customers\n* You can automate parts of the job and avoid having to give out the same presentation over and over again\n* You can streamline your sales process with deminars and give a demo to many people at once\n\n### **What are virtual selling best practices?**\n\nThese are virtual selling best practices: \n\n1- Research the prospect, use automation to get access to the information you have on the CRM, and customize the presentation to them.\n2- Really understand your prospects' pain points and needs, ask questions at the beginning to ensure you answer all of their inquiries. \n3- Get familiar with your virtual conferencing platform to avoid tech issues during the session.\n4- Follow the virtual meeting etiquette by having a tidy background and ensuring you’re not in a crowded, loud room.",{"id":19268,"alt":19269,"height":897,"url":19270,"width":899},"OB24_FulR5Km8Wa6xRRguA","virtual selling","https://livestorm.imgix.net/1127/1702597921-virtual-selling.jpg","what-is-virtual-selling","You need to learn how to be charming and engaging on screen if you want to sell online. Here’s a complete guide to nailing the art of virtual selling.","Ultimate Guide to Virtual Selling: Explode Your Revenue",{"id":17759,"_firstPublishedAt":19275,"blogPostCategory":19276,"content":19278,"coverImage":36,"coverWithImgix":19296,"slug":17762,"subtitle":17849,"title":17875},"2023-04-05T15:16:42+02:00",[19277],{"id":872,"name":681,"slug":682},[19279,19280,19281,19282,19283,19284,19285,19286,19287,19288,19289,19290,19291,19292,19293,19294,19295],{"__typename":811,"id":17779,"text":17780},{"__typename":811,"id":17782,"text":17783},{"__typename":833},{"__typename":811,"id":17792,"text":17793},{"__typename":2560},{"__typename":811,"id":17799,"text":17800},{"__typename":833},{"__typename":811,"id":17806,"text":17807},{"__typename":833},{"__typename":811,"id":17817,"text":17818},{"__typename":833},{"__typename":811,"id":17824,"text":17825},{"__typename":833},{"__typename":811,"id":17831,"text":17832},{"__typename":833},{"__typename":811,"id":17838,"text":17839},{"__typename":811,"id":17841,"text":17842},{"id":17844,"alt":17845,"height":1776,"url":17846,"width":2228},{"id":10085,"_firstPublishedAt":19298,"blogPostCategory":19299,"content":19301,"coverImage":36,"coverWithImgix":19320,"slug":10090,"subtitle":10207,"title":10213},"2023-11-21T16:36:40+01:00",[19300],{"id":766,"name":674,"slug":675},[19302,19303,19304,19305,19306,19307,19308,19309,19310,19311,19312,19313,19314,19315,19316,19317,19318,19319],{"__typename":811,"id":10120,"text":10121},{"__typename":913},{"__typename":811,"id":10126,"text":10127},{"__typename":833},{"__typename":811,"id":10136,"text":10137},{"__typename":811,"id":10139,"text":10140},{"__typename":833},{"__typename":811,"id":10148,"text":10149},{"__typename":833},{"__typename":811,"id":10159,"text":10160},{"__typename":833},{"__typename":811,"id":10170,"text":10171},{"__typename":833},{"__typename":811,"id":10181,"text":10182},{"__typename":833},{"__typename":811,"id":10191,"text":10192},{"__typename":833},{"__typename":811,"id":10200,"text":10201},{"id":10203,"alt":10204,"height":1674,"url":10205,"width":1676},"Drive growth and attract high-quality leads with 15 B2B lead generation best practices. Learn to leverage webinars, lead magnets, social proof, and more.",[],"B2B Lead Generation Best Practices: 15 Strategies for Growth",{"id":16818,"alternativeVersions":19325,"_locales":19327,"_publishedAt":19328,"_updatedAt":19329,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":19330,"blogPostAuthor":19332,"cluster":19334,"content":19341,"coverImage":19372,"coverWithImgix":19373,"bottomContentOffer":166,"date":19374,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":19375,"relatedPillarPage":166,"seoDescription":19376,"sidebarContentCard":166,"structuredData":19377,"subtitle":16860,"title":16861,"slug":16859},[19326],{"locale":756,"value":16859},[756],"2024-06-21T10:15:56+02:00","2024-06-21T10:15:38+02:00",[19331],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":19333,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":19335,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":19336,"coMarketing":493,"ebook":19337,"image":19338,"resourceType":19339,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":19340,"name":554},{"id":410,"name":411},[19342,19343,19346,19347,19350,19351,19355,19356,19360,19361,19367,19368,19371],{"id":16824,"__typename":811,"text":16825},{"__typename":2418,"id":19344,"heading":10477,"paragraph":10478,"callToAction":19345},"146519390",{"id":64,"slot":65,"slug":66},{"id":16828,"__typename":811,"text":16829},{"id":19348,"__typename":833,"image":19349},"122906082",{"id":7623,"alt":16775,"height":3402,"url":7625,"width":899},{"id":16832,"__typename":811,"text":16833},{"id":19352,"__typename":2560,"feature":19353},"146525311",{"id":2562,"imageOnlyUsedForWowFeatures":19354,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":16836,"__typename":811,"text":16837},{"id":19357,"__typename":833,"image":19358},"607180",{"id":5738,"alt":19359,"height":3402,"url":5740,"width":899},"Livestorm’s Live Q&A feature for an interactive webinar",{"id":16840,"__typename":811,"text":16841},{"id":19362,"__typename":833,"image":19363},"122906085",{"id":19364,"alt":19365,"height":10177,"url":19366,"width":13779},"46450158","Repurpose your webinar content with Livestorm’s recording feature","https://livestorm.imgix.net/1127/1651173250-1-1.jpg",{"id":16844,"__typename":811,"text":16845},{"id":19369,"__typename":833,"image":19370},"122906088",{"id":3400,"alt":16768,"height":3402,"url":3403,"width":899},{"id":16848,"__typename":811,"text":16849},{"id":16851,"alt":36,"height":2779,"url":16852,"width":2781},{"id":16854,"alt":16855,"height":16856,"url":16857,"width":16858},"2019-01-03",[],"Finding new webinar topics can be tough. In this article, we cover a few tips to come up with engaging webinar topics--plus 8 webinar ideas your audience will love.",[19378],{"id":19379,"contentData":19380},"122906300",{"@context":1143,"@type":1144,"mainEntity":19381},[19382,19386,19390,19394],{"@type":1147,"name":19383,"acceptedAnswer":19384},"What webinar topics should I suggest?",{"@type":1150,"text":19385},"You should suggest trending webinar topics like: Driving growth with customer journey mapping Rise of the Metaverse and digital transformation Learning the critical steps in ABM Learning the critical steps in ABM Generating leads through LinkedIn Rethinking your email marketing Blockchain: the next era of marketing Marketing leadership and management",{"@type":1147,"name":19387,"acceptedAnswer":19388},"How do I find a webinar topic?",{"@type":1150,"text":19389},"You can find a webinar topic by: Determining your goals for the webinar. Researching your audience to understand their needs and interests. Considering what topics would be most relevant and engaging for your audience. Brainstorming potential titles for your webinar that will capture attention and interest.",{"@type":1147,"name":19391,"acceptedAnswer":19392},"How can I make my webinar interesting?",{"@type":1150,"text":19393},"You can make your webinar engaging with a video platform like Livestorm. Livestorm provides features like Q&A, polls, and chat that make it easy to interact with your audience and boost engagement. You can also use Livestorm's built-in recording feature to create on-demand webinars from your live sessions so you can repurpose them and improve ROI",{"@type":1147,"name":19395,"acceptedAnswer":19396},"What are the different kinds of webinars?",{"@type":1150,"text":19397},"There are three kinds of webinars Live webinars are hosted in real-time and allow audience interaction through features like Q&A, polls, and chat. On-demand webinars are recorded live sessions that can be watched at any time. Automated webinars are pre-recorded and played at specific times, or on a set schedule.",{"id":18929,"alternativeVersions":19399,"_locales":19401,"_publishedAt":19402,"_updatedAt":19403,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":19404,"blogPostAuthor":19406,"cluster":19408,"content":19415,"coverImage":36,"coverWithImgix":19500,"bottomContentOffer":166,"date":19501,"headerCta":493,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":19502,"relatedPillarPage":166,"seoDescription":18997,"sidebarContentCard":166,"structuredData":19503,"subtitle":18997,"title":18998,"slug":18996},[19400],{"locale":756,"value":18996},[756],"2024-05-22T09:48:20+02:00","2024-05-22T09:48:19+02:00",[19405],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":19407,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":19409,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":19410,"coMarketing":493,"ebook":19411,"image":19412,"resourceType":19413,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":19414,"name":554},{"id":410,"name":411},[19416,19417,19421,19422,19423,19427,19428,19431,19432,19438,19439,19443,19444,19450,19451,19458,19459,19465,19466,19469,19470,19477,19478,19485,19486,19492,19493,19499],{"id":18935,"__typename":811,"text":18936},{"id":19418,"__typename":833,"image":19419},"ASuoK7DkRlWm8IEfB7PX6g",{"id":9468,"alt":19420,"height":9470,"url":9471,"width":9472},"woman 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homepage",864,"https://livestorm.imgix.net/1127/1716040872-traackr-homepage.png",{"id":18982,"__typename":811,"text":18983},{"id":19487,"__typename":833,"image":19488},"X86cmLr9SySm7vxaxKo8Bg",{"id":19489,"alt":19490,"height":10177,"url":19491,"width":838},"Cq5LxKbnREOKzDO5oN3C4g","Optmyzr PPC management homepage","https://livestorm.imgix.net/1127/1716041009-optmyzr-homepage.png",{"id":18986,"__typename":811,"text":18987},{"id":19494,"__typename":833,"image":19495},"HmjlS1K0TxeCXlA8ZP1WAg",{"id":19496,"alt":19497,"height":3030,"url":19498,"width":838},"O4QUatBnQoqSthNUY_jjKA","AdRoll ad retargeting homepage","https://livestorm.imgix.net/1127/1716041068-adroll-homepage.png",{"id":18990,"__typename":811,"text":18991},{"id":18993,"alt":18994,"height":897,"url":18995,"width":899},"2024-05-21",[],[19504],{"id":19505,"contentData":19506},"RQq3USNaSPeamQNRA7ruhQ",{"@context":1167,"@type":1168,"name":17741,"description":17742,"thumbnailUrl":17743,"uploadDate":17744,"duration":17745,"embedUrl":17746,"interactionCount":17747},{"id":19508,"alternativeVersions":19509,"_locales":19512,"_publishedAt":19513,"_updatedAt":19514,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":19515,"blogPostAuthor":19517,"cluster":19519,"content":19527,"coverImage":36,"coverWithImgix":19574,"bottomContentOffer":166,"date":19580,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":19581,"relatedPillarPage":166,"seoDescription":19582,"sidebarContentCard":166,"structuredData":19583,"subtitle":19600,"title":19601,"slug":19511},"69873753",[19510],{"locale":756,"value":19511},"huddle-room",[756],"2024-04-24T16:18:12+02:00","2024-04-24T16:18:11+02:00",[19516],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":19518,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":7306,"bottomContentCardCtaTitle":780,"bottomContentCardText":7307,"bottomContentCardTitle":7308,"displayCustomerLogoSection":493,"headerCtaText":7309,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":19520,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":7005,"pushTitle":7008,"relatedContentOffer":19521,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7325,"title":7326,"urlForTheCta":66,"withoutContentOffer":493},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":7312,"trackName":32,"trackNameFallback":7313,"backgroundImage":19522,"coMarketing":493,"ebook":19523,"image":19524,"resourceType":19525,"shortDescription":7323,"slug":7324,"title":7313},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":7316},{"id":7318,"alt":7319,"height":6147,"url":7320,"width":6149},{"id":1203,"color":1204,"cta":312,"icon":19526,"name":568},{"id":615,"name":616},[19528,19531,19534,19539,19542,19546,19549,19553,19556,19560,19563,19571],{"id":19529,"__typename":811,"text":19530},"144973341","Traditional conference rooms were once the go-to for meetings and collaboration, but this formal work environment is a thing of the past. Huddle rooms are all the rage now — designed for small group collaborations, focusing on flexibility, innovation, and hybrid teamwork.\n\nIn this article, we'll look at the benefits of huddle rooms, both in-person and virtual. We'll discuss must-have features for each type and tips to make the most of them.\n\n## What’s a **huddle room?**\n\nA huddle room is a smaller meeting room designed for short in-person catch-ups, instant stand-ups, ad hoc meetings, brainstorming sessions, and impromptu meetings. It’s ideal for 2 to 4 people. It also has the flexibility for hybrid meetings when equipped with audio and video capabilities. So, your remote employees can participate in last-minute, unplanned discussions. \n\n## What are the **benefits of huddle rooms?**\n\nAsynchronous communication, like emails, can lack the immediacy of face-to-face conversations. Grabbing a quick chat in a huddle room helps create a unified team spirit, fosters better relationships, and inspires creative collaboration. Here's how:\n\n1. Boosts collaboration\n2. Gives space for more spontaneous, informal meetings\n3. Helps keep meetings short and focused\n\n### 1. Boosts collaboration\n\nThe informal setup of a huddle room, like whiteboards and the ability to bring your own device (BYOD), helps creative juices flow. For remote teams, virtual huddle rooms also come well-equipped with video conferencing and audio-sharing options that enable screen-sharing and media file sharing for [engaging online meetings](https://livestorm.co/blog/engaging-online-meetings).\n\n### 2. Gives space for more spontaneous, informal meetings\n\nUnlike the formal atmosphere of traditional conference rooms and executive boardrooms, huddle rooms are smaller, comfortable collaboration spaces. They encourage casual conversations that generate new ideas and spur team collaboration without employees feeling overwhelmed by large meetings.\n\n### 3. Helps keep meetings short and focused\n\nHuddle rooms are designed for short meetings. So, you need agendas and action items that focus only on the most critical or urgent updates. This helps keep your team members on the same page and encourages thoughtful, meaningful conversations instead of long-winded discussions leading nowhere.\n\n",{"id":19532,"__typename":811,"text":19533},"145080007","## What **features** does your **huddle space need?**\n\nWhether you’re setting up a physical or virtual workspace, it's all about the '3 E’s' — easy to use, efficient and effective. To ensure this, your huddle spaces need the following features: \n\n### What are some in-person huddle room must-haves?\n\nIn-person huddle rooms should be equipped with the right technology to support quick catch-ups, collaboration, and presentations. Here are important features to consider:\n\n* Meeting space for 2 to 4 people\n* [Corporate communication software](https://livestorm.co/use-cases/webinar-internal-communications) like large monitor walls with conferencing systems including cameras and microphones\n* BYOD functionality for quick, wireless presentations\n* Whiteboard walls for brainstorming, workflows and sketching ideas\n* A white noise machine to block out distractions\n\n### What are some virtual huddle room must-haves?\n\nVirtual huddle rooms need features like:\n\n* Automatic recording and instant replays for on-demand viewing\n* Whiteboard and screen sharing capabilities that let participants draw and share ideas in real-time\n* Secure and encrypted audio and video streaming to make sure conversations are private\n* Integration with popular productivity tools like Google Calendar and Slack\n\n",{"__typename":2418,"id":19535,"heading":19536,"paragraph":19537,"callToAction":19538},"145080006","Try Livestorm's huddle rooms","Livestorm's built-in huddle rooms help you engage your team",{"id":64,"slot":65,"slug":66},{"id":19540,"__typename":811,"text":19541},"145080016","## **How to use huddle rooms for better virtual meetings**\n\nGetting the most out of huddle rooms involves more than just having the right technology. You can also:\n\n1. Create a regular huddle space\n2. Use breakout rooms\n3. Establish huddle room etiquette\n4. Press record \n5. Stay focused on one topic at a time \n6. Use a timer\n7. Brainstorm with a digital whiteboard \n8. Use live polls to guide the discussion\n9. Use the “raise a hand” feature\n\nWe’ll cover these in detail below. \n\n### 1. Create a regular huddle space\n\nWhile using huddle rooms doesn't require advance notice, reserving a regular meeting area every week or two can keep teams connected, especially remote workers. You can schedule:\n\n* Manager office hours\n* Stand-up meetings\n* Weekly team check-ins\n* Project reviews\n\n**Sending meeting invites ahead of time ensures that participants are prepared with agenda topics, questions, and ideas**. If you’re using an [online meeting software](https://livestorm.co/online-meeting-software) like Livestorm, you can easily schedule email reminders and integrate with scheduling apps like Calendly – to sync with individual calendars.\n\n### 2. Use breakout rooms\n\nBreakouts let you split large groups into small meeting rooms to allow more focused collaboration. Often larger meetings like all-hands include groups from multiple departments and follow a strict [team meeting agenda](https://livestorm.co/blog/team-meeting-agenda). After an all-hands, individual departments may want to use breakout rooms as quick huddle spaces for debriefings and more in-depth conversations on changes that affect them.\n\n**Pro tip:** In [breakout rooms](https://livestorm.co/blog/breakout-rooms?utm_source=livestorm&utm_medium=website_action&utm_campaign=en_ls_uses_ls_2022&utm_content=banner) hosted on Livestorm you can add up to 16 simultaneous speakers, create as many breakout rooms as you need, and assign attendees manually or automatically.\n",{"id":19543,"__typename":833,"image":19544},"144973342",{"id":18125,"alt":19545,"height":10177,"url":18127,"width":13779},"Virtual meeting participants from a remote team being added to a breakout room on Livestorm",{"id":19547,"__typename":811,"text":19548},"144973343","### 3. Establish huddle room etiquette\n\nVirtual meetings can easily become chaotic and unproductive when participants talk over each other or fail to stay on topic. Establishing [virtual meeting best practices](https://livestorm.co/blog/virtual-meeting-etiquette) can help your team stay focused and on the same page. Here are a few tips:\n\n* Have a designated meeting leader\n* Keep conversations organized by using agendas, timelines, and task lists\n* Establish a communication channel to share meeting notes, tasks, and updates\n* Encourage active listening\n* Generate a positive atmosphere with jokes, witty comments, and lighthearted discussions\n\nYour team should leave the virtual huddle room feeling energized, inspired, and motivated. You can also take advantage of Livestorm's [Transcript app](https://support.livestorm.co/article/254-transcript) – to record every word spoken in real-time and generate automatic meeting summaries. \n",{"id":19550,"__typename":833,"image":19551},"144973344",{"id":7774,"alt":19552,"height":7776,"url":7777,"width":7778},"A remote team using Livestorm’s transcription app to generate meeting summaries",{"id":19554,"__typename":811,"text":19555},"144973345","### 4. Press record \n\nMany video conferencing solutions come with the capability to record and store your meetings. That way, you can reflect on key moments and share important conversations with colleagues who couldn't make it. Keeping a recording of your [virtual meetings](https://livestorm.co/resources/guides/virtual-meetings) also helps hold everyone accountable and improves internal transparency.\n\nLivestorm, for example, can be set to automatically record every live event, including any shared screens, whiteboards, or polls in the meeting. With the instant replay feature, you can check the recording within minutes of streaming. You can also download the recordings onto your computer and share them with colleagues via email or internal messaging systems. \n\n### 5. Stay focused on one topic at a time \n\nAlthough virtual huddle spaces may seem more casual than regular meetings, they can still be productive. You can ensure this by:\n\n* Setting clear agenda objectives\n* Sticking to the schedule\n* Ensuring everyone has an opportunity to weigh in\n* Creating a game plan for the next steps\n\nIf other topics arise during the conversation, you can jot them down in a shared document so they can be covered in the remaining time or the next meeting. This helps everyone to stay focused on the original objectives and get through the agenda without diversion.\n\n### 6. Use a timer \n\nYou may need to move quickly from one item to the next or keep your discussions brief during a last-minute, unplanned huddle. To ensure everyone stays on track, you can set a timer for each agenda block and allow each participant to contribute.\n\nFor example, a stand-up meeting ideally lasts no longer than 15 minutes. You can give each attendee a few minutes to cover their updates quickly. Similarly, for an all-hands meeting that lasts up to an hour, you can allocate each department a time block to share their updates.\n\n### 7. Brainstorm with a digital whiteboard \n\nVisualizing illustrations, sketches, and ideas can make it easier for participants to express their thoughts. With a digital whiteboard in your virtual huddle room, you can quickly capture notes, brainstorm on the go, and stay organized.\n\nLivestorm integrates with the popular digital whiteboard, [Miro](https://livestorm.co/integrations/miro). Remote participants can collaborate in real-time when you embed Miro directly into your live meeting. It allows you to upload images, annotate in real-time, implement design thinking with digital sticky notes, and save the updated version.",{"id":19557,"__typename":833,"image":19558},"144973346",{"id":1370,"alt":19559,"height":1372,"url":1373,"width":1374},"A Miro Whiteboard in a Livestorm virtual meeting",{"id":19561,"__typename":811,"text":19562},"144973347","### 8. Use live polls to guide the discussion\n\nGet your team involved to beat meeting fatigue with interactive polls and quizzes. For example, you can use polls to get project status updates or check team morale in your daily stand-ups. \n\nAnd if you're hosting virtual meetings with Livestorm, it's easy to do this with our built-in features. You can use Q&As and question upvoting or choose between multiple-choice polls and open-ended questions in live chats to direct the conversation and gather more insights.\n",{"id":19564,"__typename":833,"image":19565},"144973348",{"id":19566,"alt":19567,"height":19568,"url":19569,"width":19570},"46462117","A meeting host using Livestorm’s upvoting tool to prioritize participants’ questions in real-time",683,"https://livestorm.imgix.net/1127/1651270418-03_question-upvoting.png",956,{"id":19572,"__typename":811,"text":19573},"144973349","### 9. Use the “raise a hand” feature \n\nGiving everyone a chance to talk can be challenging, especially when you're running last-minute unplanned huddles. To ensure everyone has a say in the conversation, video conferencing tools like Livestorm offer a “raise a hand” feature to identify who wants to contribute.\n\nWhen participants press the “raise a hand” button, the host will be notified and can decide who to bring into the conversation. This allows you to keep everyone engaged and eliminates the need for them to request attention verbally.\n\n## **Create the perfect huddle room for your virtual team with Livestorm**\n\nA huddle room creates an environment that stimulates creative thinking and is designed to promote collaboration. Here's a recap of how you can get more out of your virtual huddles:\n\n* Brainstorm with digital whiteboards\n* Use breakout rooms to create huddles spaces within larger meetings\n* Use live polls to guide the conversation\n* Ask attendees to “raise a hand” rather than talk over each other\n* Use a timer to keep conversations brief and on-topic\n\nAnd if you're using Livestorm, you can use it to create a virtual huddle space with browser-based access so your team can hop in and out easily. Plus, You get a list of popular tools, including Miro whiteboard, Calendly, Slack, and HubSpot, that integrate with Livestorm to make your meetings more productive. Happy Huddling!\n\n\n## **Frequently asked questions** about huddle rooms\n\n### What are huddle spaces used for?\n\n**Huddle spaces are used for holding private and small group meetings, usually between 2 to 4 people.** These can also be used to hold hybrid team meetings where some people are physically in the huddle room while others join remotely. \n### What’s the difference between a meeting room and a conference room?\n\n**The difference between a meeting room and a conference room is the size**. Meeting rooms are usually smaller and can be used to host more informal meetings. A conference room should have space to host a larger audience and audio and visual technology like a microphone and a screen to share a slide deck. \n\n### How do you set up a huddle?\n\nTo set up a huddle, you’ll need to invite attendees through email or the corporate chat. If you’re hosting an in-person huddle, you can either reserve a room in advance or look for one more spontaneously before the meeting begins. \n\nIf you’re hosting a virtual huddle, you can send the meeting link to the assistants via corporate chat or email. Be sure to use a browser-based platform like Livestorm that participants can access easily without downloading an app or making an account.\n",{"id":19575,"alt":19576,"height":19577,"url":19578,"width":19579},"29226193","team high-fives in an office",3704,"https://livestorm.imgix.net/1127/1635958652-what-s-a-huddle-room-and-why-are-they-great-for-virtual-meetings.jpg",5556,"2021-11-09",[],"Find out what is a huddle room and how to use a huddle space to engage employees.",[19584],{"id":19585,"contentData":19586},"144973382",{"@context":1143,"@type":1144,"mainEntity":19587},[19588,19592,19596],{"@type":1147,"name":19589,"acceptedAnswer":19590},"What are huddle spaces used for?",{"@type":1150,"text":19591},"Huddle spaces are used for holding private and small group meetings, usually between 2 to 4 people. These can also be used to hold hybrid team meetings where some people are physically in the huddle room while others join remotely.",{"@type":1147,"name":19593,"acceptedAnswer":19594},"What’s the difference between a meeting room and a conference room?",{"@type":1150,"text":19595},"The difference between a meeting room and a conference room is the size. Meeting rooms are usually smaller and can be used to host more informal meetings. A conference room should have space to host a larger audience and audio and visual technology like a microphone and a screen to share a slide deck.",{"@type":1147,"name":19597,"acceptedAnswer":19598},"How do you set up a huddle?",{"@type":1150,"text":19599},"To set up a huddle, you’ll need to invite attendees through email or the corporate chat. If you’re hosting an in-person huddle, you can either reserve a room in advance or look for one more spontaneously before the meeting begins. If you’re hosting a virtual huddle, you can send the meeting link to the assistants via corporate chat or email. Be sure to use a browser-based platform like Livestorm that participants can access easily without downloading an app or making an account.","Huddle rooms are ideal for boosting team collaboration! Find out why you need one and how to replicate the huddle experience virtually. ","What Are Huddle Rooms? And Why Your Team Needs Them",{"id":19603,"alternativeVersions":19604,"_locales":19607,"_publishedAt":19608,"_updatedAt":19609,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":19610,"blogPostAuthor":19612,"cluster":19614,"content":19623,"coverImage":36,"coverWithImgix":19684,"bottomContentOffer":166,"date":19688,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":19689,"relatedPillarPage":166,"seoDescription":19690,"sidebarContentCard":166,"structuredData":19691,"subtitle":19690,"title":19692,"slug":19606},"144429233",[19605],{"locale":756,"value":19606},"event-marketing-trends",[756],"2024-03-08T11:25:50+01:00","2024-03-08T11:25:49+01:00",[19611],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":19613,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":7824,"bottomContentCardCtaTitle":780,"bottomContentCardText":7825,"bottomContentCardTitle":7826,"displayCustomerLogoSection":493,"headerCtaText":7827,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":19615,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":19616,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":19617,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7844,"title":7845,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":7831,"trackName":32,"trackNameFallback":7832,"backgroundImage":19618,"coMarketing":166,"ebook":19619,"image":19620,"resourceType":19621,"shortDescription":7842,"slug":7843,"title":7832},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":7835},{"id":7837,"alt":7838,"height":564,"url":7839,"width":551},{"id":1339,"color":394,"cta":800,"icon":19622,"name":554},{"id":410,"name":411},[19624,19627,19630,19633,19636,19639,19642,19645,19648,19651,19654,19657,19660,19663,19666,19669,19672,19675,19678,19681],{"id":19625,"__typename":811,"text":19626},"144429231","The last few years have been marked by rapid changes in consumer habits and the realities of hosting events - especially in the wake of a pandemic. But with these changes come exciting opportunities to use the latest in online and hybrid event technology.\n\n**The trick is to stay ahead of the game and adapt to shifts in consumer behavior, take advantage of new tech, and get inventive.**\n\nFor this article, we analyzed the most important reports and studies on the future of event engagement to bring you the top 10 event marketing trends. Find our complete [event marketing guide](https://livestorm.co/resources/guides/event-marketing) here.\n\n## **10 Event marketing trends** to look out for\n\nOne of the fastest growing event marketing trends is experiential marketing, a.k.a face-to-face gatherings that create memorable, emotional connections with your target audience. But there are many more trends to get up to speed with.\n\n### **Trend #1:** Seamless hybrid events",{"id":19628,"__typename":833,"image":19629},"144429232",{"id":13401,"alt":13402,"height":13403,"url":13404,"width":13342},{"id":19631,"__typename":811,"text":19632},"144429273","Modern audiences are pretty comfortable attending online events but we’re also seeing a desire to return to in-person conferences and trade shows. In fact, according to a study by Emerald, attendees now want a hybrid model that combines the best features of in-person and [virtual events](https://livestorm.co/resources/guides/what-is-a-virtual-event).\n\nB2B Summit North America, hosted by Forrester, is an annual event for B2B marketers and sales teams to learn, share ideas, and improve their business strategies. In 2022, the summit went hybrid, offering breakouts, networking opportunities, and keynotes for all attendees, whether they were there in person or joining online. \n\nA guided platform orientation was provided to virtual attendees to help them navigate the event and there was a virtual sponsorship marketplace for further digital marketing engagement. It was so successful that Forrester will keep the hybrid format.\n\nIt’s becoming [best practice for virtual conferences](https://livestorm.co/blog/virtual-conference-best-practices) and in-person trade shows to take a hybrid approach. That’s because giving people more choice about how to attend can hugely amplify your reach and increase attendance.\n\n### **Trend #2:** Immersive technology",{"id":19634,"__typename":811,"text":19635},"144429275","The popularity of immersive technologies such as augmented reality (AR) and virtual reality (VR) is set to grow in 2023. According to BCC Research, the global VR and AR tech market was worth $13.4 billion in 2018 and is set to reach $142.4 billion by 2023.\n\nDuring London Fashion Week Topshop set up an event that used VR to allow virtual attendance to their AW14 show. Customers who couldn’t see the show in person were given the opportunity to get a front-row virtual seat alongside celebrity attendees.\n\n**When you use technology to welcome attendees into a virtual world, you give them greater immersion and participation opportunities and can [host more engaging virtual events](https://livestorm.co/blog/engaging-virtual-events).** For example, you could take inspiration from Topshop and use immersive technologies to create a more hands-on experience for potential customers during product demos and [deminars](https://livestorm.co/blog/deminar).\n\n### **Trend #3:** Environmentally sustainable events",{"id":19637,"__typename":833,"image":19638},"144429276",{"id":13411,"alt":13412,"height":13413,"url":13414,"width":3616},{"id":19640,"__typename":811,"text":19641},"144429277","Many people are becoming much more aware of their impact on the environment and will continue to look for ways to reduce their carbon footprints in 2023. A 2022 survey by IBM found that over half (51%) of respondents say environmental sustainability was more important to them than it was one year prior.\n\nTo show you share your customers’ concerns you’ll need to make your events more eco-friendly. In 2020, the Tokyo Olympics showed off its green credentials by:\n\n* Recycling 62% of all waste generated.\n* Reusing discarded electronic devices to create the athletes’ medals.\n* Building the podiums using 24.5 tonnes of used plastic.\n* Constructing the village plaza using timber borrowed from local districts and returning it after.\n* Using 475 electric vehicles for transport.\n\nAt your next event, try and reduce your environmental impact by, for example, using only LED lighting. You could also make your event fully or partially virtual to cut down on waste caused by decorations and catering, as well as emissions caused by commuting. Show off your green credentials when [promoting your virtual event](https://livestorm.co/blog/14-ideas-for-promoting-your-next-online-event) to attract attention from like-minded sponsors and attendees.\n\n### **Trend #4:** Gamification",{"id":19643,"__typename":833,"image":19644},"144429278",{"id":13421,"alt":13422,"height":13423,"url":13424,"width":8464},{"id":19646,"__typename":811,"text":19647},"144429279","One of our favorite [event marketing strategies](https://livestorm.co/blog/event-marketing-strategies) is Gamification. Gamification is the concept of using game-design elements outside of game contexts. And it’s set to be a big deal for marketers in the coming years. According to MarketsandMarkets, in 2020 the gamification market was worth $9.1 billion and is predicted to reach $30.7 billion by 2025.\n\nDocker is a software platform that enables developers to create and test apps across different operating systems. For a recent edition of their annual conference DockerCon, they created a live video game called Docker Dash. It saw 5,000 of its attendees enlisted as “players” to create an app together by solving a set of interactive challenges inside the game.\n\nEach challenge in Docker Dash saw attendees engaging with a specific feature of Docker's product to complete their app. It was an inventive and fun way to show attendees what Docker is capable of. It also attracted a lot of attention on social media, which increased brand awareness outside of the event itself.\n\nGamification creates memorable experiences as well as a chance to show off your product and build buzz online. The concept isn’t limited to in-person events either. Challenges, video games, and other gamification formats can just as easily be used in digital events.\n\n### **Trend #5:** User-generated content (UGC)",{"id":19649,"__typename":833,"image":19650},"144429280",{"id":13431,"alt":13432,"height":13433,"url":13434,"width":1994},{"id":19652,"__typename":811,"text":19653},"144429281","Think of someone going to a store and posting a selfie to show off the decor - or someone buying an item of clothing and gushing about it on social media. That’s user-generated content (UGC). \n\nThe annual SXSW conference, covering tech, film, and music, uses live event technology that shows UGC happening in real-time at every event. Attendees are encouraged to take photos of themselves at the event and post them online with a hashtag. SXSW collects all these photos and displays them on a giant screen on site, creating a buzz online and encouraging more in-person engagement.\n\n**UGC is a [powerful event marketing tool](https://livestorm.co/blog/event-marketing-tools) because people don’t like feeling like they’re being sold to.** According to a report by Tint, 78% of consumers feel they can tell when a brand is advertising to them. And they’re more likely to search for real customer testimonials before making a purchase. So, if your brand-loyal customers are out there creating UGC, you can bet it’ll build trust and attract more sales for you.\n\n### **Trend #6:** Values-based marketing",{"id":19655,"__typename":833,"image":19656},"144429282",{"id":13441,"alt":13442,"height":13443,"url":13444,"width":13445},{"id":19658,"__typename":811,"text":19659},"144429283","Values-based marketing is about appealing to consumer values and ethics rather than simply focusing on your products and services. An example of this in action is Representation Matters, a [virtual conference](https://livestorm.co/resources/guides/virtual-conference) by Salesforce. The event platformed speakers from Black, Latinx, and Indigenous communities that are normally underrepresented in technology and society. \n\n**People expect brands to show awareness of social issues, and that expectation is only going to continue in 2023**. According to research by Edelman, 58% of customers now say they’ll buy from or support brands according to their beliefs and values. Representation Matters achieved amazing [virtual event metrics](https://livestorm.co/blog/virtual-event-success-metrics), including 1.2 million attendees, because it showed commitment to the social values that are important to its audience.\n\n### **Trend #7:** Strategic brand partnerships\n",{"id":19661,"__typename":833,"image":19662},"144429284",{"id":13452,"alt":13453,"height":13454,"url":13455,"width":13456},{"id":19664,"__typename":811,"text":19665},"144429285","Strategic brand partnerships are when two or more companies join forces temporarily to enhance their reach. Think Lego working with Star Wars or Starbucks with Spotify.\n\nWhen many companies will be looking to make savings, a strategic partnership with a similar brand will be an attractive way to cut costs and connect with more consumers. And partnerships like these are becoming more powerful as businesses experience a cultural shift away from treating other brands like rivals.\n\nFor a simple, low-cost example let’s look at the partnership between Wienerpawlooza and Longboi. When the organizers of Wienerpawlooza, a dog festival, spotted a photobooth backdrop created by Lonboi, a dachshund clothing brand, they knew they needed it for their next event.\n\nThis marketing strategy was a no-brainer for both parties - Wienerpawlooza saved money on creating new backdrops and Longboi got free publicity among festival goers. Next year, whether your event is in-person or online, the same principle can be applied for a mutually beneficial strategy that lifts up both brands. Find more [event marketing examples](https://livestorm.co/blog/event-marketing-examples) here.\n\n### **Trend #8:** Quality over quantity",{"id":19667,"__typename":833,"image":19668},"144429286",{"id":13463,"alt":13464,"height":13465,"url":13466,"width":13342},{"id":19670,"__typename":811,"text":19671},"144429287","Attendees will continue to show a preference for quality content and social engagements over long events with lots of sessions. A 2022 study from Emerald found that businesses, event planners, and attendees will all be prioritizing the quality of the contacts gained and the level of engagement beyond the content of the events themselves. \n\nMicrosoft holds a series of online, hybrid, and in-person events called Microsoft Reactor that really taps into this desire. The events are billed as free ‘community spaces’ where professionals in the tech space meet, learn from each other, and connect to local peers, developers, and startups.\n\nThese events are laser-focused on delivering quality connections and educational webinar content. Instead of hosting a giant gathering, this series is small-scale and takes place regularly. Focusing on the virtual element is also a great way to reach more people and strengthen their brand recognition. \n\n### **Trend #9:** On-demand is in demand",{"id":19673,"__typename":833,"image":19674},"144429288",{"id":13473,"alt":13474,"height":13475,"url":13476,"width":2127},{"id":19676,"__typename":811,"text":19677},"144429289","Event attendees are pushing for on-demand content that meets their flexible work environment. A 2022 study by Skift found that people ranked the option to access content on-demand as the second-most desired feature of events.\n\nAdobe recently held a [live event online](https://livestorm.co/use-cases/live-events) called Experience Makers Live. The event focused on the future of technology and building experiences for your customers and featured over 35 sessions available as live streams. The impressive thing about this event is that every single session is now available to watch, for free and without signup, online.\n\nAdobe’s slick and professionally made sessions have a big ongoing presence on social media. **High-quality on-demand content like this is perfect for repurposing on other channels to boost brand awareness.** It also allows you to continually deliver value to your customers, long after the initial event itself.\n\n### **Trend #10:** Personalized events\n",{"id":19679,"__typename":833,"image":19680},"144429290",{"id":1992,"alt":1993,"height":1994,"url":1995,"width":1996},{"id":19682,"__typename":811,"text":19683},"144429291","Personalized events are achieved by analyzing data about potential attendees to customize your events, marketing efforts, activities, and content to meet the needs of your target audience. According to Statista, the customer experience personalization and optimization software market is projected to be worth more than $9 billion.\n\nMaritz Global Events is an event organizer company that has been in the industry for over 45 years. For a recent conference, it created journey maps that outlined unique event experiences for each persona they expected to attend. Two personas they identified for the event were the ‘Be-Wellster’ and the ‘Post-Master’. \n\nBe-Wellsters were identified as wanting a mind and body, health-focused experience. So the organizers planned activities like morning runs, a yoga session with dolphins, and guided meditation. Meanwhile, the social media-savvy Post-Masters were directed towards fun backdrops they’d set up for selfies and recommended the best local entertainment spots for further photo ops.\nFor more on this tipic read our [virtual event marketing guide](https://livestorm.co/blog/virtual-event-marketing-guide). \n## Event marketing for **higher conversion**\n\nThe event industry will continue to evolve over the coming years but if you take inspiration from these projected trends, you’re already ahead of the curve. Whichever trend you choose to focus your [event marketing](https://livestorm.co/resources/guides/event-marketing) on, ask yourself the following questions:\n\n* Is your event memorable enough, and will it inspire attendees to post UGC?\n* Are you meeting consumers' demand for online, hybrid, and on-demand content?\n* Are you using the right [online events platform](https://livestorm.co/virtual-event-software) and [virtual conference software tools](https://livestorm.co/blog/best-virtual-conference-platforms) for your event?\n* Have you personalized the event, and related communications, to individual attendees?\n* Does your event take consumers’ values and ethics into account?\n* Is your event focused on bringing attendees high-quality content?\n\n**If the answer to all of the above is “yes”, your event will generate higher attendance rates, brand awareness, and more qualifying leads.** If you’re going hybrid or fully online, make sure to use tools that maximize [virtual conference engagement](https://livestorm.co/blog/virtual-conference-engagement-ideas) like Livestorm.\n",{"id":19685,"alt":19686,"height":838,"url":19687,"width":1614},"48902470","event marketing trends purple phone","https://livestorm.imgix.net/1127/1671573936-rodion-kutsaiev-0vgg7cqtwco-unsplash.jpg","2023-01-10",[],"Get ahead of the curve with this breakdown of the top 10 event marketing trends of 2023 to maximize attendance and increase conversions.",[],"10 Event Marketing Trends for Success ",{"id":19694,"alternativeVersions":19695,"_locales":19698,"_publishedAt":19699,"_updatedAt":19700,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":19701,"blogPostAuthor":19703,"cluster":19705,"content":19710,"coverImage":36,"coverWithImgix":19757,"bottomContentOffer":166,"date":19758,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":19759,"relatedPillarPage":166,"seoDescription":19760,"sidebarContentCard":166,"structuredData":19761,"subtitle":19766,"title":19767,"slug":19697},"51505719",[19696],{"locale":756,"value":19697},"virtual-sales-calls",[756],"2024-02-12T08:39:19+01:00","2024-02-12T08:39:17+01:00",[19702],{"id":872,"name":681,"slug":682},{"id":2076,"avatar":19704,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1037,"bottomContentCardCtaTitle":1038,"bottomContentCardText":1039,"bottomContentCardTitle":1040,"displayCustomerLogoSection":493,"headerCtaText":1041,"headerCtaCtaTitle":1038,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":19706,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1057,"title":1058,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1043,"trackName":32,"trackNameFallback":1044,"backgroundImage":19707,"coMarketing":493,"ebook":36,"image":36,"resourceType":19708,"shortDescription":1055,"slug":1056,"title":1044},{"id":1046,"alt":1047,"height":1048,"url":1049,"width":1048},{"id":1051,"color":1052,"cta":1053,"icon":19709,"name":635},{"id":575,"name":576},[19711,19714,19720,19723,19730,19733,19740,19743,19745,19748,19754],{"id":19712,"__typename":811,"text":19713},"51510298","Ever struggled to keep prospects engaged during [virtual sales calls](https://livestorm.co/resources/guides/virtual-selling)?\n\nYou're not alone. Research from [Stanford University](https://news.stanford.edu/2021/02/23/four-causes-zoom-fatigue-solutions/) reveals that many people are suffering from video call fatigue. Fortunately, there are ways you can make online calls engaging without giving up the connection that video provides.\n\n\n## Step 1: pick the right video tools for your sales call\n\nWhich tool are you going to use for the call? That said, it is best to use a video calling tool because these tools provide a richer virtual experience.\n\nAs a sales professional, you need a [video engagement platform](https://livestorm.co/blog/video-engagement-platform) that can keep up with all of your calling needs. Rather than switching back and forth between different tools throughout the workday, pick one call tool to learn. To speed up the process of choosing a tool, keep these tips in mind.\n\n\n### Does the video tool run in a web browser? \n\nExpecting prospects to download and install an unfamiliar app is a lot to ask for a sales call. That's why we recommend using a video calling app that runs directly from your web browser. In particular, we recommend choosing a video call app that works well with Chrome because Chrome is the most popular web browser (over 60% market share according to[ Statcounter](https://gs.statcounter.com/browser-market-share)). Video tools that run directly in your browser make it easier for your prospects to attend your calls. Plus, browser-based tools are subject to the security of the browser you are using.\n\n### Is the video call tool flexible for different situations? \n\nAt a minimum, a [video for sales](https://livestorm.co/blog/video-for-sales) tool needs to handle online meetings effectively. Ideally, look for a video call tool that can also support more complex calls like product demos where you need to share your screen with the prospect, which is helpful when you need to show detailed information like a software demonstration. Some tools come with automated recordings that can be sent to prospects after the event in a follow-up email. \n\n\n### Does the video call tool make engagement easy? \n\nWhen selling online, you want your prospects to be as engaged as possible with you and your product or service. For example, some prospects like to type quick questions, technical details, or links in a chat during a virtual call. The best tools have built-in emailing systems that make reminder emails and follow-ups easy. Make sure your video calling app supports these needs.",{"id":19715,"__typename":833,"image":19716},"51516131",{"id":19717,"alt":19718,"height":1614,"url":19719,"width":3999},"16721711","analytics product demo","https://livestorm.imgix.net/1127/1622205232-sales-3x.jpg",{"id":19721,"__typename":811,"text":19722},"51516132","## Step 2: plan your virtual sales calls in advance\n\nPlanning is your greatest ally in running a successful virtual sales call. Start with the fundamentals of removing potential distractions and disruptions.\n\n\n### Choose your virtual call location\n\nThe ideal space for a virtual sales call is one where you know you wont be interrupted by any noises or external factors. If you have a room with a door that closes, that is ideal. If you share a room with other people, like in a coworking space or open office, tell them about your planned sales calls and ask them to be quiet in advance.\n\n\n### Test out virtual backgrounds with a friend\n\nVirtual backgrounds can help to project a professional image, but some [virtual backgrounds](https://livestorm.co/blog/how-to-choose-the-right-virtual-background-tool) are not perfect. Save yourself the embarrassment of testing a new virtual background with a sales prospect. Instead, book a 10-15 minute virtual call with a friend and test out a few different virtual backgrounds.\n\n\n### Test your sound and video hardware before the call\n\nTesting your hardware a few minutes before the sales call is an excellent way to reduce surprises. Check your sound levels in terms of speaking and listening. In addition, look at your lighting levels. If the prospect cannot see your face clearly on the call, it might be more challenging to connect.\n\nA few purchases can improve your appearance during video calls. For lighting, consider investing in a LED desk lamp (e.g., the TaoTronics LED Desk Lamp recommended by[ NY Mag](https://nymag.com/strategist/article/best-lighting-for-video-calls-zoom.html) costs less than $50) or a ring light. In addition, a good microphone can make a big difference.[ TechRepublic](https://www.techrepublic.com/article/the-6-best-microphones-for-the-home-office-and-remote-work/) has a few recommendations for microphones under $100, like the HyperX SoloCast or the JOUNIVO USB Recording Microphone that will make you easy to hear.\n\n\n### Practice virtual call body language\n\nSales success requires that you listen carefully and signal you are engaged in the sales conversion. In a virtual sales call, your body language habits may need to adjust. For example, your hands and arms may not always be visible during the call. In addition, the prospect may have an unstable connection, so you need to practice active listening.\n\nResource: If you want to take your virtual sales skills to the next level, online courses can help. Consider taking \"[Digital Body Language](https://www.udemy.com/course/digital-body-language/)\" by Vanessa Van Edwards on Udemy. This two-hour course covers capturing attention, gazing, and how to develop confidence online so you can come across more professionally on virtual sales calls.\n\n\n",{"id":19724,"__typename":833,"image":19725},"51516133",{"id":19726,"alt":36,"height":19727,"url":19728,"width":19729},"21300567",4141,"https://livestorm.imgix.net/1127/1628590984-video-call-body-language.jpg",6211,{"id":19731,"__typename":811,"text":19732},"51516134","## Step 3: do your research before the sales call \n\nPreparation for a sales call goes far beyond testing your equipment. Since you probably have multiple virtual sales calls to attend each day, you need a quick and easy process to get ready. That's why we developed a twenty-minute sales research process. Once you use this process a few times, it's possible to get this process down to 15 minutes.\n\n\n### Know your potential customer (10 minutes)\n\nAt a minimum, read through the \u003Ca href=\"https://www.surfe.com/\" rel=\"noopener\" target=\"_blank\">prospect's LinkedIn\u003C/a> profile and company. Then, start focusing on key facts like the company's size (regarding the number of employees or annual revenue), the prospect's job title, and how long the prospect has been with the company.\n\n\n### Define your sales call goal (5 minutes)\n\nWrite down a few ideas for your sales call objective. For instance, a sales development representative (SDR) may have an objective to book an appointment for their account executive. On the other hand, your sales call objective might be to move an existing deal further along.\n\n\n### Think through potential sales objections (5 minutes)\n\nThink back over the last ten sales calls you had. You have probably heard a few objections come up over and over again. For instance, you might hear prospects say something like, \"I'm not sure your solution will work with our solution.\" With this objection, you might anticipate this objection by highlighting that your product integrates with Slack or whatever product your prospects commonly mention.\n\n\n",{"id":19734,"__typename":833,"image":19735},"51516196",{"id":19736,"alt":19737,"height":3157,"url":19738,"width":19739},"20283346","Printed graphs next to a black keyboard","https://livestorm.imgix.net/1127/1627307172-pexels-photomix-company-95916.jpg",4608,{"id":19741,"__typename":811,"text":19742},"57555536","## Step 4: Keeping your prospects engaged during the call\n\nAre you concerned that your prospect is tuning you out to catch up on emails? Unfortunately, that's a risk we face in virtual meetings. Fortunately, you can use a few sales best practices to reengage your prospect.\n\n\n### Share your screen and demonstrate something. \n\nWhen there is a demonstration, your virtual sales calls can get more interesting. If possible, upload media and videos relating to the prospect in the call. For example, if you are demonstrating a business product, include the logo of the prospect's company in the demo account of your software. \n\nCheck out the below video as our Content Manager, Daniella, shares 5 tips for creating a killer product demonstration.",{"id":19744,"__typename":913,"youtubeLink":4126},"60015368",{"id":19746,"__typename":811,"text":19747},"51516135","\n### Offer to record the call for their reference. \n\nSometimes prospects will need to review what they learned with other people. Offer to record the call and send a digital copy to the prospect afterward. Recording the call is also an excellent resource for you because you can review it again later to improve your performance.\n\n\n### Plan your next step\n\nIn some rare cases, the prospect will be ready to buy right away during the sales call. However, for the vast majority of situations, you will need to follow up. Therefore, whenever possible, ask to schedule a follow-up appointment with the prospect before you end the call.\n\n\n",{"id":19749,"__typename":833,"image":19750},"51516197",{"id":19751,"alt":19752,"height":2779,"url":19753,"width":2781},"21300605","view from above of a desk with an envelope on it, a computer, a keyboard and a notebook","https://livestorm.imgix.net/1127/1628591268-above-view-desk-and-computer.jpg",{"id":19755,"__typename":811,"text":19756},"51516136","## Step 5: Reflect on your virtual sales call to improve \n\nRunning a virtual sales call takes practice. You can get better at the skill by taking a few minutes to reflect on the experience. Give yourself a score on each virtual sales call with this simple checklist.\n\n\n### Did the call go smoothly technically?\n\nWhile many prospects will tolerate some glitches during a virtual sales call, aim to minimize these as much as possible. When a call is free of technical problems, it is easier for you and the prospect to connect.\n\n\n### Did the prospect ask questions?\n\nListen for the quantity and quality of questions from the prospect. If the prospect asks no questions, that is a warning sign that they are disengaged. To recapture their interest, add some variety to the call by making a joke or posing a question yourself. It is a positive sign when the prospect asks about implementation (e.g., does this product work with Microsoft Teams?), pricing, or mentions specific other people (e.g., I'd like you to present this to Jane Smith, my director).\n\n\n### How enthusiastic was the prospect? \n\nPay attention to the prospect's tone of voice, volume, and facial appearance as helpful clues. Keep in mind that some people may be more reserved by nature. If the prospect is silent or responds in a monotone manner, that is a red flag.\n\nThe next step should include a date and time (e.g., next Wednesday at 11 am) and action (e.g., you will present to the prospect's director).\n\nWe hope these tips help you create more engaging virtual sales calls! For more great tips you can check out our [content library](https://livestorm.co/resources). ",{"id":1005,"alt":1006,"height":1007,"url":1008,"width":1009},"2021-08-10",[],"This article explores some sales best practices for virtual selling, showing you how to make your sales calls more engaging. ",[19762],{"id":19763,"contentData":19764},"112936809",{"@context":1167,"@type":1168,"name":6962,"description":6963,"thumbnailUrl":6964,"uploadDate":6965,"duration":6966,"embedUrl":4126,"interactionCount":19765},"317","This article explores some sales best practices for virtual selling, showing you how to make your sales calls more engaging. ","A Quick Guide to More Engaging Virtual Sales Calls",{"id":19769,"alternativeVersions":19770,"_locales":19773,"_publishedAt":19774,"_updatedAt":19775,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":19776,"blogPostAuthor":19778,"cluster":19780,"content":19787,"coverImage":19829,"coverWithImgix":19833,"bottomContentOffer":166,"date":19838,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":19839,"relatedPillarPage":166,"seoDescription":32,"sidebarContentCard":166,"structuredData":19840,"subtitle":19841,"title":19842,"slug":19772},"49554",[19771],{"locale":756,"value":19772},"how-to-create-webinar-dashboard-google-spreadsheet-template",[756],"2024-01-23T18:20:10+01:00","2024-01-23T18:20:00+01:00",[19777],{"id":766,"name":674,"slug":675},{"id":12813,"avatar":19779,"jobTitle":12817,"name":12818,"shortDescription":12819,"slug":12820},{"id":12815,"url":12816},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":19781,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":19782,"coMarketing":493,"ebook":19783,"image":19784,"resourceType":19785,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":19786,"name":554},{"id":410,"name":411},[19788,19791,19799,19802,19810,19813,19820,19823],{"id":19789,"__typename":811,"text":19790},"49917","If you are a spreadsheet nerd like me, you are probably going to like this.\n\nLong story short, I created [a very rough webinar dashboard inside a spreadsheet](https://docs.google.com/spreadsheets/d/1AvqE5b0aGfpZSpmFrINOa_lJuSN0kBaPomMFd18dFbQ/edit?usp=sharing) based on the data fetched via Zapier. \n\nIn this post, I’ll show you step-by-step how to achieve this.",{"id":19792,"__typename":833,"image":19793},"49921",{"id":19794,"alt":19795,"height":19796,"url":19797,"width":19798},"114932","webinar spreadsheet",964,"https://livestorm.imgix.net/1127/1492610390-webinar_graph-png.png",1969,{"id":19800,"__typename":811,"text":19801},"49918","Feel free to copy the spreadsheet and reuse it for your own [webinars](https://livestorm.co/blog/10-tools-to-improve-your-webinar-presentations). \n\nAnd if you're just starting out, read this guide to find out [what is a webinar](https://livestorm.co/resources/guides/what-is-a-webinar).\n\n## How to Start Building a Webinar Dashboard in Google Sheets\n\nYou have 4 sheets in the file:\n\n- **logs leads**: log all the data every time someone joins or registers to a webinar\n- **logs webinars**: log all the webinars data (name, date, presenter, etc.)\n- **leads**: a automated list of all the unique leads\n- **dashboard**: global metrics and graphs on your webinar activity\n\n### What Metrics Should my Webinar Dashboard Display?\n\nSo far, I gathered a few very basics metrics:\n\n- **Number of companies**\n- **Number of leads**\n- **Number of qualified leads**: count unique leads who said “Yes” to a demo question or number of webinars\n- **Average number of qualified leads per webinar**: count unique leads or number of webinars\n- **Average number registrants per webinar**: number of events “registered webinar” or number of webinars.\n- **Average number attendees per webinar**: number of events “joined webinar” or number of webinars.\n- **Average attendance ratio per webinar**\n\nYou can add a lot more metrics like: the number of webinars per month (probably require a pivot table) or the best performing webinar based on the number of leads.\n\nIf you have a Google Analytics integration on your webinar registration page, you can fetch your pages data on [Google Sheets with the GA extension](https://workspace.google.com/marketplace/app/google_analytics/477988381226?hl=fr).\n\nAnd, BTW we wrote [a webinar crash course](https://livestorm.co/resources/ebooks/webinar-crash-course) recently in case you missed it, in which we mention how to monitor your webinar performance.\n\n## How To Set Up Your Zapier Triggers For Your Webinar Dashboard\n\nTo make this [webinar dashboard](https://livestorm.co/webinar-glossary/webinar-dashboard) you will need three zaps:\n- One for when an **attendee registers**\n- One for when an **attendee joins**\n- One for when a **webinar is published** \n\nFirst, let’s set up a Zap with our trigger “when an attendee registers” to a webinar. \n\nNow, we need to add a filter. Livestorm is sending me timestamps and I need to format that date in order to reuse it in my dashboard.",{"id":19803,"__typename":833,"image":19804},"49919",{"id":19805,"alt":19806,"height":19807,"url":19808,"width":19809},"114931","zapier",875,"https://livestorm.imgix.net/1127/1492610501-sheet-with-new-date-png.png",1846,{"id":19811,"__typename":811,"text":19812},"49920","Third step, let’s template the spreadsheet. Just paste the right data in the right columns. Remember, you can add as many columns as you want. The idea is to create a very detailed log sheet of all your attendees. \n\nNow your data is flowing from your webinars to your spreadsheet. All you need to do now is:\n- Repeat the process for when an attendee joins the webinar\n- Repeat for when a webinar is published\n\n## 7 Other Apps You Can Use to Get The Most of Your Webinar Dashboard\n\nThere are several ways to push this dashboard even further. Using Zapier, there are a bunch of apps that can push this webinar way beyond my very rough example.\n\n### 1. Enrich your leads with Clearbit\nI mentioned Clearbit in my previous post but what I forgot to tell you guys is that [Clearbit has an official Zapier app](https://zapier.com/zapbook/clearbit/)!\n\nSo, basically if you want to enrich your leads before sending them to your dashboard, all you have to do is add a step before the Google Sheet action. Then add Clearbit and choose “Find Person and Company information.”\n\n### 2. Filter leads to evacuate existing profiles in your CRM\nThis can be helpful if you don’t want to add profiles that already exist in your user base. \n\nThe logic is simple: \n- if someone registers to a webinar, find him in a Google Sheet or a Mailchimp list. \n- Then add a filter that adds a “only continue if” statement only in the case the lookup is empty (aka Zapier did not find the corresponding row).\n- Finally add the lead to your Google Sheet webinar dashboard\n\n### 4. Sync your CRM and your webinar dashboard every day\n\nSync your dashboard with your CRM by doing scheduled syncs everyday after work between your CRM and your webinar dashboard spreadsheet.\n\nThis is pretty cool for two reasons:\n- It’s a no-brainer. It works in the background\n- It allows you to play around with your dashboard during the day\n\nFirst, create a Google Sheet trigger that will look for new updates on your leads sheet.\n\nNow, you want to to delay those updates by 12 hours. Make sure to push everything when you’re done working on it.",{"id":19814,"__typename":833,"image":19815},"49922",{"id":19816,"alt":19806,"height":19817,"url":19818,"width":19819},"114933",1092,"https://livestorm.imgix.net/1127/1492610564-delay-png.png",1530,{"id":19821,"__typename":811,"text":19822},"49923","### 5. Store your data in a DB for powerful SQL queries + beautiful webinar dashboards\n\nThis is really advanced, but let’s say you want to display your spreadsheet data on a TV screen with a cool dashboard. To do so, you a need a real DB in which you will be able to perform complex queries.\n\nFortunately, Zapier provides an integration with SQL databases, Postgres, MongoDB, and even Amazon DynamoDB.\n\nFrom there you can add a step to create an item in your DB of choice. \n\n### 6. Push your webinar dashboard updates to a webhook\n\nAnother trick if you want to push this data to another app, or an app that does not integrate with Zapier (Customer.io is a good example), is to use the app’s incoming webhook an push everything in there.\n\nPerform a POST request to your webhook and send you webinars data in there.\n\n### 7. Push to your marketing automation software and retarget your Lead\n\nHere's one final use case. Let’s use our webinar dashboard to retarget leads in whatever channel. \n\nI could use Zapier to retarget directly, but the paltform can only handle a certain level of complexity. \n\nSo let’s just push the lead to your marketing automation software and create your own powerful retargeting process. Use Zapier to push your leads from one software to another.",{"id":19824,"__typename":833,"image":19825},"49924",{"id":19826,"alt":19827,"height":13465,"url":19828,"width":836},"114934","zapier marketo","https://livestorm.imgix.net/1127/1492610644-marketo-png.png",{"id":19830,"alt":36,"height":19831,"url":19832,"width":6850},"114407",2093,"https://livestorm.imgix.net/1127/1568895867-excel.jpg",{"id":19834,"alt":36,"height":19835,"url":19836,"width":19837},"14595594",4005,"https://livestorm.imgix.net/1127/1619630544-create-a-webinar-dashboard-with-google-spreadsheets.jpg",6007,"2016-08-29",[],[],"In this tutorial, I will show you how to create a simple webinar dashboard using a Google Spreadsheet. I've also included a free spreadsheet template!","Create a Webinar Dashboard With Google Spreadsheets ",{"id":19844,"alternativeVersions":19845,"_locales":19848,"_publishedAt":19849,"_updatedAt":19850,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":19851,"blogPostAuthor":19853,"cluster":19855,"content":19887,"coverImage":36,"coverWithImgix":19958,"bottomContentOffer":166,"date":19962,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":19963,"relatedPillarPage":166,"seoDescription":19964,"sidebarContentCard":166,"structuredData":19965,"subtitle":19964,"title":19986,"slug":19847},"73796364",[19846],{"locale":756,"value":19847},"client-onboarding",[756],"2024-01-12T10:14:24+01:00","2024-01-12T10:14:23+01:00",[19852],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":19854,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":19856,"bottomContentCardCtaTitle":780,"bottomContentCardText":19857,"bottomContentCardTitle":19858,"displayCustomerLogoSection":493,"headerCtaText":19859,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":19860,"inlineContentCardCtaLink":32,"inlineContentCardImage":19861,"inlineContentCardTag":19867,"inlineContentCardTitle":19868,"inlineContentCardText":19869,"pushCover":19870,"pushCtaLink":19871,"pushCtaTitle":19860,"pushTag":19867,"pushTitle":19868,"relatedContentOffer":19872,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":19885,"title":19886,"urlForTheCta":32,"withoutContentOffer":493},"117955525","Onboard customers and learn the secrets to reducing churn in this Ebook.","Reduce customer churn","Read this guide on customer onboarding and get tips to prevent churn.","Get the guide",{"id":19862,"alt":19863,"height":19864,"url":19865,"width":19866},"46808473","In Depth Guide to Customer Onboarding, provide value to your customer",1156,"https://livestorm.imgix.net/1127/1654071073-contentoffer-visual.jpg",2208,"Ebook","In-Depth Guide to Customer Onboarding","Onboard your customers with this in-depth guide, and turn them into product champions. ",{"id":19862,"alt":19863,"height":19864,"url":19865,"width":19866},"https://livestorm.co/resources/ebooks/customer-onboarding-guide",{"__typename":541,"id":19873,"trackName":32,"trackNameFallback":19868,"backgroundImage":19874,"coMarketing":166,"ebook":19875,"image":19877,"resourceType":19881,"shortDescription":19883,"slug":19884,"title":19868},"121953120",{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":19876},"in-depth-guide-to-customer-onboarding",{"id":19878,"alt":19879,"height":564,"url":19880,"width":551},"46795444","Onboard your customers to create stronger relationships ebook cover","https://livestorm.imgix.net/1127/1654002192-jpg-extract-livestorm-x-churnzero_page_1.jpg",{"id":1339,"color":394,"cta":800,"icon":19882,"name":554},{"id":410,"name":411},"Onboard your customers successfully with this in-depth guide and turn them into product champions.","customer-onboarding-guide","Download the Ebook to learn how to onboard customers","Customer onboarding",[19888,19891,19894,19897,19901,19904,19910,19913,19916,19918,19920,19923,19927,19930,19936,19939,19946,19949,19955],{"id":19889,"__typename":811,"text":19890},"73796362","The first few weeks after a client signs on are crucial. They’re trying to learn the ropes and work out how you can help them achieve their goals. When done right, onboarding helps set the tone for the entire relationship. \n\nIt’s an opportunity to show your clients that you care about their success and are invested in helping them get the most out of your product. So, how to do it?\n\nWe spoke with Chadhlia Mazouz, Customer Success Manager (CSM) at Livestorm, to get her insights on what makes a successful onboarding process, what a defined workflow looks like, and how to troubleshoot challenges along the way.\n\n## What is **client onboarding?**\n\n\"Client onboarding is a phase of a customer lifecycle,\" says Chadhlia Mazouz, CSM at Livestorm. \"As soon as a prospect becomes a paying customer, the client onboarding process begins.\"\n\nThe process usually involves sharing educational materials, scheduling check-in calls and assigning a success manager. In other words, client onboarding is everything that happens between signing the contract and achieving the objectives you agreed upon with the client. \n\nIt’s an ongoing process that helps you [build customer relationships](https://livestorm.co/resources/ebooks/sales-relationship-funnel) and should continue throughout the customer lifecycle.",{"id":19892,"__typename":833,"image":19893},"143675159",{"id":11462,"alt":11463,"height":899,"url":11464,"width":11465},{"id":19895,"__typename":811,"text":19896},"73796363","## The two main **challenges of onboarding new clients**\n\nAlthough the onboarding process will vary for every business depending on their industry, offering, and clientele, there are two primary onboarding challenges that every business faces:\n\n1. Chasing busy clients\n2. Closing a steep learning curve\n\n### 1. Chasing busy clients\n\nLarge companies with lots of decision-makers may become difficult to contact if something unexpected happens, like if a stakeholder leaves the organization without a replacement or if there’s a lapse in communication between teams.\n\n**Automating parts of your onboarding process can help you keep in touch with busy clients and strike the balance between consistency and pushiness.** For example, if you use [online meeting software](https://livestorm.co/online-meeting-software) like Livestorm, you can integrate with call-scheduling platforms like Calendly to set up calls. You can also set email cadences for automatic reminders, so no meetings get missed.\n\n### 2. Closing a steep learning curve\n\nYour clients start from zero when it comes to understanding your product or service and how to use it effectively. That's where you come in. \"They need to see the immediate value of what you're offering them,\" says Chadhlia. \"Your job is to make it as easy as possible for the client to understand your product.”\n\nThe best way to do that is to use a video engagement platform that allows you to share your screen to walk your client through your product. You can use Livestorm to host interactive training sessions or [deminars](https://livestorm.co/blog/deminar) that can be automatically recorded and repurposed as on-demand content. \n\n\n## Benefits of having a **client onboarding workflow**\n\n\"When you have a defined workflow, it becomes much easier for the client to understand what's going on,\" explains Chadhlia. \"They know what to expect and when to expect it.\" When you refine your client onboarding workflow, you’ll experience a few benefits:\n\n1. It’s easier to set expectations\n2. You’ll save time and resources \n3. You can gather feedback as you go \n\n### 1. It’s easier to set expectations\n\n**\"You want to set and manage expectations from the get-go so clients know what they're signing up for,\" says Chadhlia.** If they know exactly what to expect from you (and vice versa) it’s much easier to keep your onboarding on schedule. Plus, your client is less likely to feel lost or end up churning, especially if you assign them a dedicated CSM to guide them through the process.\n\n### 2. You’ll save time and resources \n\n\"When you're handling multiple clients, it can be difficult to remember where everyone is in their journey,\" explains Chadhlia. **It’s easier to manage multiple clients at once if you set up email triggers and automated email sequences with personalized content.** To do this, you need a good customer relationship management (CRM) tool, like [HubSpot](https://livestorm.co/integrations/hubspot) or [Marketo](https://livestorm.co/integrations/marketo), that integrates with your video conferencing platform so you can send automatic email reminders about onboarding meetings.",{"id":19898,"__typename":833,"image":19899},"73980634",{"id":3389,"alt":19900,"height":2566,"url":3391,"width":2568},"Livestorm’s customizable email cadences automating the client onboarding process",{"id":19902,"__typename":811,"text":19903},"73797516","### 3. You can gather feedback as you go \n\n\"You need to constantly gather feedback to see what's working and what's not,\" says Chadhlia. **Without feedback, you won’t know if the client is happy or if they’re getting value from your product.** But with it, you can improve your onboarding process and create a community of advocates for your brand.\n\nYou could send a survey, but you’ll spend the rest of your career chasing responses. Instead, try using engagement features during your virtual training sessions and check-in meetings. For example, Livestorm has built-in polls and emoji reactions to help you gauge real-time feedback in a quick, creative way.",{"id":19905,"__typename":833,"image":19906},"73980635",{"id":19907,"alt":19908,"height":2522,"url":19909,"width":2524},"9733362","Livestorm engagement features for client onboarding strategy","https://livestorm.imgix.net/1127/1614952278-polls-during-webinars.jpg",{"id":19911,"__typename":811,"text":19912},"121737361","## How to effectively **onboard clients**\n\nThe client onboarding process looks different for every company. It depends on the product, the industry, the sales cycle, and the number of stakeholders involved. But there are a few key steps that are essential for every client onboarding process:\n\n1. Send the welcome email\n2. Sent the onboarding questionnaire\n3. Schedule the kick-off call\n4. Host live training sessions\n5. Shadow the client’s first project\n\n### Step one: Send the welcome email\n\nThe welcome email is an opportunity to make a good first impression and set the tone for your relationship. **There are two sides to a good welcome email: sending information about your product and services and gathering information about the client's needs**. Be sure to include a brief overview of your product, links to helpful resources, and contact information for the customer success manager. \n\n### Step two: Send the onboarding questionnaire\n\nWhether you include it in your welcome email or schedule it to send later, the onboarding questionnaire helps you to understand the client’s specific needs and objectives. Here’s what you should find out:\n\n* Your primary and secondary point of contact\n* The team members involved in the project and their respective roles\n* The client’s objectives, how they intend to use your product, and what their measure of success is\n* Who their competitors are, what they admire about them, and how they want to surpass them\n* Budget, key dates, and other deliverables\n\n### Step three: Schedule the kickoff call\n\n\"A kick-off call lasts for half an hour to an hour and usually involves the success manager and the project manager,\" explains Chadhlia. This is your opportunity to review the information from their questionnaire, define their preferred communication methods, and agree on timelines for the onboarding. You can use this time to find out exactly what the client is looking for and show them how you plan to meet their needs. \"You need to nurture that relationship,\" adds Chadhlia.\n\n### Step four: Host live training sessions\n\n**[Customer education](https://livestorm.co/blog/customer-education) is critical to onboarding success, so it’s important to host live training sessions that give your client an opportunity to interact with the product and ask questions.** \"We host our client training on Livestorm,\" explains Chadhlia. \"We involve them as participants by using our engagement features.\" \n\nFor example, you can use Livestorm’s Q&A tab and question upvoting features to make sure important questions get answered during the session. The detailed analytics dashboard will also track event attendance and engagement, so you can identify areas of improvement for future training calls.\n\n### Step five: Shadowing the client's first project\n\nOnce the client is up and running, it's time to step back and let them take the lead. \"We like to do what we call 'shadowing,' where we help them set up or troubleshoot any[ customer success problems](http://customer%20success%20problems/) they might have,\" says Chadhlia. \"They get hands-on experience with the product, and we can help them if they need it.\"\n\nWith Livestorm's screen sharing feature, clients can easily show you what they're working on and where they're getting stuck. **Shadowing builds trust and demonstrates your commitment to the success of their project.** Plus, it gives you a chance to provide feedback on their processes and offer suggestions on how they can improve.\n\n## **Client onboarding examples**\n\nYour [customer training strategy](https://livestorm.co/blog/scaling-your-customer-success-team) and onboarding process depend entirely on what product or service you offer as well as the size and needs of your client base. But here are a couple of client onboarding examples to give you ideas.\n\n### **HubSpot:** Uses surveys to personalize user onboarding\n\nUsers who opt for HubSpot's paid plans receive a personalized onboarding sequence. Whereas users who opt for the free plan receive generic welcome emails.",{"id":19914,"__typename":833,"image":19915},"143675160",{"id":11441,"alt":11442,"height":11443,"url":11444,"width":7035},{"id":19917,"__typename":811,"text":11447},"143675161",{"id":19919,"__typename":913,"youtubeLink":11450},"121737362",{"id":19921,"__typename":811,"text":19922},"73797517","#### Step one: Kick-off call with the client\n\nThe kick-off call involves a handover from the account executive team (responsible for arranging terms in the contract, upselling, and billing) to the customer success team (responsible for relationship building). \n\n#### Step two: Scoping method for bigger clients\n\nWhen there are bigger teams with multiple stakeholders, we use a 'scoping' method which is an in-depth meeting to understand the client’s internal processes, how they want to use Livestorm, and their timeline.\n\n#### Step three: Hosting live training for the client\n\nUsually, we host at least one training session when prospects become customers, and the recording is made available as on-demand content.\n\n#### Step four: Check-in before first use\n\nThe CSM hosts a 30 min call to check in with the client before they host their first event or meeting. They’ll guide the client through the setup process and answer any questions they might have about the platform settings.\n\n#### Step five: Rehearsal call with all potential speakers\n\nWhen customers invite speakers who will use Livestorm for the first time or are uncomfortable with hosting an event in front of a large audience, our CSM team offers to do a rehearsal call. \n\n#### Step six: Shadowing the first event\n\nOur CSM team shadows the client's first event and is available on standby to ensure everything goes smoothly. The team collects feedback after the event to identify areas of improvement in the process. \n\n## Best **onboarding software** to improve client relationships\n\nAs your business grows, you’ll need to scale your onboarding process. A [customer onboarding platform](https://livestorm.co/blog/customer-onboarding-software) can help you automate and streamline key tasks and track client progress. Here's a look at some of the best client onboarding software on the market.\n\n### Best video onboarding software: Livestorm\n\n**Livestorm is a browser-based video conferencing software that allows you to host live training sessions, client onboarding, and product demos.** Livestorm integrates with over 1,000 apps, so you can easily add it to your existing workflow. Engagement features like polls, chat, Q&A, and media sharing keep your attendees engaged during the call.\n\nPlus, you can create pre-recorded videos for your client to watch asynchronously. \"This way, if people can't make it or want to go back and review what was covered, they have a recording they can reference,\" says Chadhlia.",{"id":19924,"__typename":833,"image":19925},"73980636",{"id":3516,"alt":19926,"height":3518,"url":3519,"width":3520},"Team hosting a live client onboarding session on Livestorm",{"id":19928,"__typename":811,"text":19929},"73797518","### Best onboarding platform: **Inline Manual** \n\nInline Manual is a user onboarding tool that enhances user experience through product tours, videos, and tutorials. Features like product walkthroughs, hotspots, tooltips, feedback-gathering tools, and widgets make it a complete digital adoption platform.",{"id":19931,"__typename":833,"image":19932},"143675162",{"id":19933,"alt":19934,"height":9024,"url":19935,"width":899},"48793747","Inline Manual automated workflow for client onboarding","https://livestorm.imgix.net/1127/1669232330-inlinemanual.png",{"id":19937,"__typename":811,"text":19938},"143675163","### Best product tour software: **Nickelled**\n\nNickelled is a simple software that lets you create product tours. The interactive guides include customized tooltips, text bubbles, and dialog boxes that nudge users in the right direction. Analytics like user interaction with your walkthroughs, completion percentages, views, and satisfaction scores help you track your success. ",{"id":19940,"__typename":833,"image":19941},"143675164",{"id":19942,"alt":19943,"height":12232,"url":19944,"width":19945},"48793748","User interaction analytics of your client onboarding process","https://livestorm.imgix.net/1127/1669232374-nickelled-reporting-dashboard_11zon.jpeg",1758,{"id":19947,"__typename":811,"text":19948},"143675165","### Best user testing tool: **Maze**\n\nMaze is an online useability testing tool that uses clickable prototypes to test the user experience. It allows you to test on real devices to get an accurate picture of how users interact with your product. You can also use Maze to test your customer onboarding process and identify areas that need improvement. Features like task analysis, heatmaps, and session recordings help you understand your results.",{"id":19950,"__typename":833,"image":19951},"143675166",{"id":19952,"alt":19953,"height":8995,"url":19954,"width":2200},"48793750","Maze user testing screen","https://livestorm.imgix.net/1127/1669232428-maze.png",{"id":19956,"__typename":811,"text":19957},"143675167","## Enhance your client **onboarding strategy** with the right tools\n\nThe key to client onboarding success is to focus on your clients' needs. You can build strong relationships that last by understanding their goals and providing them with the resources they need to see the value in your products and services.\n\n**Using the right tools can also help you streamline your process and provide a great experience for your clients.** Livestorm's live engagement features and automatic recording make it a great choice for hosting live or pre-recorded training sessions. Automation features like email-triggered workflows and integrations with over 1,000 apps also help you save time and improve efficiency during the onboarding process.\n\n## **Frequently asked questions** about client onboarding\n\n### What is a client onboarding checklist? \n\nA client onboarding checklist is a list of items that need to be completed to successfully onboard a new client. This can include scheduling a kickoff meeting, sending out welcome materials, setting up access to your systems, and training the client on how to use your products or services. \n\n### What are the first steps in the client onboarding workflow?\n\nThe first steps in the client onboarding workflow are to send a welcome mail, schedule a kickoff meeting, send the client onboarding questionnaire, host live training sessions, and shadow your client's first project. \n\n### What is the importance of client onboarding? \n\nClient onboarding is important as it ensures your clients have a positive experience with your company. A successful client onboarding process will help build trust and loyalty, leading to long-term relationships. \n\n### What are the questions to ask when onboarding a new client?\n\nThe questions you should ask when onboarding a new client depends on the type of business you are in. However, some general questions can include: \n\n* What are the client's business goals?\n* How will the client be using your product or service? \n* Who will be using your product or service on a day-to-day basis?\n* What is the timeline for implementation?",{"id":19959,"alt":19960,"height":1776,"url":19961,"width":1778},"30257992","raising a hand to ask a question","https://livestorm.imgix.net/1127/1636561061-question.jpg","2022-01-11",[],"Learn what makes a successful onboarding process with this expert interview from Livestorm. Discover a defined workflow and how Livestorm can help.",[19966],{"id":19967,"contentData":19968},"121737363",{"@context":1143,"@type":1144,"mainEntity":19969},[19970,19974,19978,19982],{"@type":1147,"name":19971,"acceptedAnswer":19972},"What is a client onboarding checklist?",{"@type":1150,"text":19973},"A client onboarding checklist is a list of items that need to be completed to successfully onboard a new client. This can include scheduling a kickoff meeting, sending out welcome materials, setting up access to your systems, and training the client on how to use your products or services.",{"@type":1147,"name":19975,"acceptedAnswer":19976},"What are the first steps in the client onboarding workflow?",{"@type":1150,"text":19977},"The first steps in the client onboarding workflow are to send a welcome mail, schedule a kickoff meeting, send the client onboarding questionnaire, host live training sessions, and shadow your client's first project.",{"@type":1147,"name":19979,"acceptedAnswer":19980},"What is the importance of client onboarding?",{"@type":1150,"text":19981},"Client onboarding is important as it ensures your clients have a positive experience with your company. A successful client onboarding process will help build trust and loyalty, leading to long-term relationships.",{"@type":1147,"name":19983,"acceptedAnswer":19984},"What are the questions to ask when onboarding a new client?",{"@type":1150,"text":19985},"The questions you should ask when onboarding a new client depends on the type of business you are in. However, some general questions can include: What are the client's business goals? How will the client be using your product or service? Who will be using your product or service on a day-to-day basis? What is the timeline for implementation?","How to Onboard Clients: A Step by Step Guide",{"id":11573,"alternativeVersions":19988,"_locales":19990,"_publishedAt":19991,"_updatedAt":19992,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":19993,"blogPostAuthor":19995,"cluster":19997,"content":20002,"coverImage":36,"coverWithImgix":20099,"bottomContentOffer":166,"date":20100,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":20101,"relatedPillarPage":166,"seoDescription":11638,"sidebarContentCard":166,"structuredData":20102,"subtitle":11638,"title":11639,"slug":11637},[19989],{"locale":756,"value":11637},[756],"2024-01-12T10:13:55+01:00","2024-01-12T10:13:54+01:00",[19994],{"id":872,"name":681,"slug":682},{"id":2076,"avatar":19996,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":19998,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":10560,"displayCustomerLogoSection":166,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":19999,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":20000,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":32,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":20001,"urlForTheCta":66,"withoutContentOffer":166},"145831154",{"id":10562,"alt":10563,"height":3063,"url":10564,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},"Customer onboarding .2, sign up ",[20003,20004,20008,20009,20014,20015,20021,20022,20025,20026,20034,20035,20043,20044,20052,20053,20058,20059,20066,20067,20073,20074,20081,20082,20090,20091,20098],{"id":11579,"__typename":811,"text":11580},{"id":20005,"__typename":833,"image":20006},"72118696",{"id":7607,"alt":20007,"height":3402,"url":7609,"width":899},"Team hosting a live customer onboarding session on Livestorm",{"id":11583,"__typename":811,"text":11584},{"__typename":2418,"id":20010,"heading":20011,"paragraph":20012,"callToAction":20013},"146282821","Retain customers ","Onboard customers and train them with Livestorm",{"id":64,"slot":65,"slug":66},{"id":11587,"__typename":811,"text":11588},{"id":20016,"__typename":833,"image":20017},"146191525",{"id":20018,"alt":20019,"height":9024,"url":20020,"width":899},"49108576","Inline Manual automated workflow for customer onboarding","https://livestorm.imgix.net/1127/1675097829-inlinemanual.jpg",{"id":11591,"__typename":811,"text":11592},{"id":20023,"__typename":833,"image":20024},"72118697",{"id":8533,"alt":8534,"height":5300,"url":8535,"width":8536},{"id":11595,"__typename":811,"text":11596},{"id":20027,"__typename":833,"image":20028},"72118698",{"id":20029,"alt":20030,"height":20031,"url":20032,"width":20033},"49108586","Whatfix customized analytics widgets dashboard",1640,"https://livestorm.imgix.net/1127/1675098059-whatfix-analytics.jpg",2874,{"id":11599,"__typename":811,"text":11600},{"id":20036,"__typename":833,"image":20037},"146191526",{"id":20038,"alt":20039,"height":20040,"url":20041,"width":20042},"49108587","Userpilot in-app messages based on user behavior",873,"https://livestorm.imgix.net/1127/1675098113-userpilot.jpg",1915,{"id":11603,"__typename":811,"text":11604},{"id":20045,"__typename":833,"image":20046},"146191528",{"id":20047,"alt":20048,"height":20049,"url":20050,"width":20051},"49108589","Appcues custom onboarding workflows",1372,"https://livestorm.imgix.net/1127/1675098208-appcues.jpg",2100,{"id":11607,"__typename":811,"text":11608},{"id":20054,"__typename":833,"image":20055},"146191530",{"id":20056,"alt":19953,"height":8995,"url":20057,"width":2200},"49108593","https://livestorm.imgix.net/1127/1675098270-maze.jpg",{"id":11611,"__typename":811,"text":11612},{"id":20060,"__typename":833,"image":20061},"146191532",{"id":20062,"alt":20063,"height":20064,"url":20065,"width":17555},"49108598","Mixpanel analytics based on user behavior and segmentation",497,"https://livestorm.imgix.net/1127/1675098322-mixpanel.jpg",{"id":11615,"__typename":811,"text":11616},{"id":20068,"__typename":833,"image":20069},"146191560",{"id":20070,"alt":20071,"height":12232,"url":20072,"width":19945},"49108601","Nickelled user interaction analytics of your customer onboarding process","https://livestorm.imgix.net/1127/1675098385-nickelled-reporting-dashboard.jpeg",{"id":11619,"__typename":811,"text":11620},{"id":20075,"__typename":833,"image":20076},"146191562",{"id":20077,"alt":20078,"height":20079,"url":20080,"width":17555},"49108604","Walkme user session recordings",509,"https://livestorm.imgix.net/1127/1675098449-walkme.jpg",{"id":11623,"__typename":811,"text":11624},{"id":20083,"__typename":833,"image":20084},"146191564",{"id":20085,"alt":20086,"height":20087,"url":20088,"width":20089},"49108608","Pendo A/B testing functionality dashboard",608,"https://livestorm.imgix.net/1127/1675098513-pendo.jpg",837,{"id":11627,"__typename":811,"text":11628},{"id":20092,"__typename":833,"image":20093},"146191566",{"id":20094,"alt":20095,"height":20096,"url":20097,"width":13372},"49108711","Hopscotch user segmentation based on conditional logic",791,"https://livestorm.imgix.net/1127/1675101893-hopscotch.jpg",{"id":11631,"__typename":811,"text":11632},{"id":11634,"alt":11635,"height":1776,"url":11636,"width":1778},"2021-11-17",[],[20103],{"id":20104,"contentData":20105},"121737447",{"@context":1143,"@type":1144,"mainEntity":20106},[20107,20111,20115,20119,20123,20127,20131],{"@type":1147,"name":20108,"acceptedAnswer":20109},"Why is customer onboarding software so important?",{"@type":1150,"text":20110},"Onboarding software helps you gain a better understanding of how users interact with your product and identify areas of improvement. Its benefits include: Improved customer retention Reduced churn Boost referrals Increased customer satisfaction Improved product adoption Accurate customer insights Reduced risk of errors",{"@type":1147,"name":20112,"acceptedAnswer":20113},"Which client onboarding software is right for you?",{"@type":1150,"text":20114},"Choosing the right onboarding software is a matter of knowing your MAUs, budget, customer segmentation, and analytics needs. If you're looking for a product analytics tool, Mixpanel is the best choice. If you want to improve your user onboarding, Appcues or Whatfix are good options as they offer detailed analytics based on user behavior, events and actions performed. Similarly, if you love coding, Hopscotch will give you ultimate control over product tours. But hands-off customer education will only get you so far. To really build a rapport with your customers and make sure they understand the value of your product, you need a well-rounded video engagement tool. Livestorm will suit you best if you're looking for a high-quality customer communication app with automated workflows and interactive features like live chat, polls and surveys.",{"@type":1147,"name":20116,"acceptedAnswer":20117},"What’s the best way to onboard new clients?",{"@type":1150,"text":20118},"The best way to onboard new clients is to create a personalized journey tailored to their individual needs. Here are a few essential steps to onboard new clients: 1. Send the welcome email 2. Create an onboarding questionnaire to assess their goals 3. Host live training sessions 4. Sign-post additional resources like ‘How to’ videos and manuals 5. Shadow the client’s first project",{"@type":1147,"name":20120,"acceptedAnswer":20121},"Who handles customer onboarding?",{"@type":1150,"text":20122},"Customer onboarding is handled by a combination of different teams and individuals within a company. It can include: Sales or business development team Customer success or account management team Training or onboarding team Operations or implementation team IT team",{"@type":1147,"name":20124,"acceptedAnswer":20125},"What are the benefits of onboarding?",{"@type":1150,"text":20126},"The benefits of onboarding include: Reduced churn Boosted referrals Increased customer satisfaction Improved product adoption",{"@type":1147,"name":20128,"acceptedAnswer":20129},"What is the difference between customer onboarding and customer success?",{"@type":1150,"text":20130},"The difference between customer onboarding and customer success is that customer onboarding involves getting new customers set up and familiarized with a company's products or services. Customer success is the ongoing process of ensuring that customers are achieving their desired outcomes and getting value from the products or services.",{"@type":1147,"name":20132,"acceptedAnswer":20133},"What are the four phases of customer onboarding?",{"@type":1150,"text":20134},"Introducing a new user to a product or service isn’t a one-time event. It’s a journey that aims at long-term engagement and success. Not all businesses will have the same onboarding phases, but here are the four common ones: Pre-onboarding: This is the first phase of onboarding, where the customer receives an introduction to your product or service and sets expectations for the journey ahead. Activation: At this stage, customers will often learn how to use your product or service through guided tutorials. They will also be introduced to the customer success team or customer support. Retention: This stage focuses on engaging and retaining customers by providing them with meaningful content, information, and resources that keep them actively using your product or service. Expansion: This is the last stage of onboarding, and it focuses on upselling and cross-selling new products or services to further their success.",{"id":2716,"alternativeVersions":20136,"_locales":20138,"_publishedAt":20139,"_updatedAt":20140,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":20141,"blogPostAuthor":20143,"cluster":20145,"content":20154,"coverImage":20245,"coverWithImgix":20246,"bottomContentOffer":166,"date":20247,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":20248,"relatedPillarPage":166,"seoDescription":20249,"sidebarContentCard":166,"structuredData":20250,"subtitle":2783,"title":2784,"slug":2782},[20137],{"locale":756,"value":2782},[756],"2024-01-10T15:47:38+01:00","2024-01-10T15:47:36+01:00",[20142],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":20144,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":8395,"bottomContentCardCtaTitle":780,"bottomContentCardText":7000,"bottomContentCardTitle":7001,"displayCustomerLogoSection":493,"headerCtaText":8396,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":20146,"relatedPillarPage":20152,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":8409,"title":8410,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":5546,"trackName":32,"trackNameFallback":5547,"backgroundImage":20147,"coMarketing":166,"ebook":20148,"image":20149,"resourceType":20150,"shortDescription":5557,"slug":5558,"title":5547},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5550},{"id":5552,"alt":5553,"height":564,"url":5554,"width":551},{"id":1339,"color":394,"cta":800,"icon":20151,"name":554},{"id":410,"name":411},{"id":8404,"backgroundImage":20153,"shortDescription":8406,"shortTitle":8407,"slug":8408},{"id":6207,"alt":7004,"height":3063,"url":6209,"width":897},[20155,20156,20163,20164,20168,20169,20176,20177,20184,20185,20188,20189,20195,20196,20203,20204,20211,20212,20219,20220,20228,20229,20236,20237,20244],{"id":2722,"__typename":811,"text":2723},{"id":20157,"__typename":833,"image":20158},"12601075",{"id":20159,"alt":20160,"height":20161,"url":20162,"width":2189},"47447150","The Logitech Brio 4K is overall the best webcam for conference calls",484,"https://livestorm.imgix.net/1127/1659027899-01-logitech-brio-4k.jpg",{"id":2726,"__typename":811,"text":2727},{"id":20165,"__typename":2560,"feature":20166},"146726131",{"id":2562,"imageOnlyUsedForWowFeatures":20167,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":2730,"__typename":811,"text":2731},{"id":20170,"__typename":833,"image":20171},"12602045",{"id":20172,"alt":20173,"height":899,"url":20174,"width":20175},"4830191","The Razer Kiyo is best webcam for under $100","https://livestorm.imgix.net/1127/1607618901-screenshot-2020-12-10-at-17-48-06.png",1396,{"id":2734,"__typename":811,"text":2735},{"id":20178,"__typename":833,"image":20179},"122931516",{"id":20180,"alt":20181,"height":20182,"url":20183,"width":9250},"47447152","The Elgato Facecam is the best quality camera for gamers and streamers",418,"https://livestorm.imgix.net/1127/1659027934-03-elgato-facecam.jpg",{"id":2738,"__typename":811,"text":2739},{"__typename":2418,"id":20186,"heading":10593,"paragraph":10594,"callToAction":20187},"146726149",{"id":64,"slot":65,"slug":66},{"id":2742,"__typename":811,"text":2743},{"id":20190,"__typename":833,"image":20191},"14087076",{"id":20192,"alt":20193,"height":211,"url":20194,"width":211},"47447153","The Anker PowerConf is best video conference camera for group meetings","https://livestorm.imgix.net/1127/1659027962-04-anker-powerconf-c300.jpg",{"id":2746,"__typename":811,"text":2747},{"id":20197,"__typename":833,"image":20198},"12602051",{"id":20199,"alt":20200,"height":6654,"url":20201,"width":20202},"4830157","The Meeting Owl Pro is the best camera for team conferences","https://livestorm.imgix.net/1127/1607618696-screenshot-2020-12-10-at-17-44-31.png",2016,{"id":2750,"__typename":811,"text":2751},{"id":20205,"__typename":833,"image":20206},"12601076",{"id":20207,"alt":20208,"height":2218,"url":20209,"width":20210},"47447154","The Poly Studio P15 is the best video conferencing equipment for personal use","https://livestorm.imgix.net/1127/1659028047-06-poly-studio-p15.jpg",2048,{"id":2754,"__typename":811,"text":2755},{"id":20213,"__typename":833,"image":20214},"12602049",{"id":20215,"alt":20216,"height":20217,"url":20218,"width":2189},"47447156","The Microsoft LifeCam Studio is the best quality webcam for color and lighting",431,"https://livestorm.imgix.net/1127/1659028173-07-microsoft-lifecam-studio.jpg",{"id":2758,"__typename":811,"text":2759},{"id":20221,"__typename":833,"image":20222},"122931518",{"id":20223,"alt":20224,"height":20225,"url":20226,"width":20227},"47447158","The Dell UltraSharp Webcam is the best 4K video conferencing camera for PC users",1050,"https://livestorm.imgix.net/1127/1659028198-08-dell-ultrasharp-webcam.jpg",522,{"id":2762,"__typename":811,"text":2763},{"id":20230,"__typename":833,"image":20231},"122931519",{"id":20232,"alt":20233,"height":20234,"url":20235,"width":2189},"47447159","The Mevo Plus is the best portable webcam",348,"https://livestorm.imgix.net/1127/1659028229-09-mevo-plus.jpg",{"id":2766,"__typename":811,"text":2767},{"id":20238,"__typename":833,"image":20239},"122931521",{"id":20240,"alt":20241,"height":10630,"url":20242,"width":20243},"47447162","The Logitech Rally Mini Bar is the best webcam setup with motion tracking","https://livestorm.imgix.net/1127/1659028266-10-logitech-rally-bar-mini.png",715,{"id":2770,"__typename":811,"text":2771},{"id":2773,"alt":36,"height":2774,"url":2775,"width":2776},{"id":2778,"alt":36,"height":2779,"url":2780,"width":2781},"2020-12-10",[],"If you’re looking for the best video conference camera to improve your meetings, look no further. We’ve compiled the best 10 webcams in 2023.",[20251],{"id":20252,"contentData":20253},"122931592",{"@context":1143,"@type":1144,"mainEntity":20254},[20255,20259,20263,20267],{"@type":1147,"name":20256,"acceptedAnswer":20257},"Which camera is best for video conferencing?",{"@type":1150,"text":20258},"If you’re looking for a camera that improves your video conferencing experience, you should consider one of these options: For less than $200. The Anker PowerConf C300 is a great option for team meetings. It comes with a built-in microphone, streams 1080p at 60 fps, and has a 115-degree wide-angle that captures a group of people with the same camera. For more than $200. The Mevo Plus can be your best option for hosting high-quality meetings online. It also has a very wide angle, which is great for team meetings, and it’s really lightweight and portable.",{"@type":1147,"name":20260,"acceptedAnswer":20261},"What is the best webcam for Webex meetings?",{"@type":1150,"text":20262},"The best cam for Webex meetings depends on your personal preference and budget, but the Elgato Facecam or the Poly Studio P15 can be great solutions. These cameras are perfect for individual use, capture high-quality video, and have autofocus features.",{"@type":1147,"name":20264,"acceptedAnswer":20265},"What is the best webcam for Zoom meetings?",{"@type":1150,"text":20266},"Zoom doesn’t support all webcams. That’s why the Razer Kiyo might be the best webcam for Zoom meetings. It’s compatible with the platform, it costs less than $100, and it has a built-in light ring that increases the quality of your video. The Razer Kiyo also captures video at 1080p and 30 fps.",{"@type":1147,"name":20268,"acceptedAnswer":20269},"Can CCTV cameras be used for video conferencing?",{"@type":1150,"text":20270},"You can use a CCTV camera for video conferencing only if the brand and model of camera that you have supports it. Some CCTV cameras can be used as webcams but lose features like motion tracking. For further information, you should consult your particular model’s manual.",{"id":20272,"alternativeVersions":20273,"_locales":20276,"_publishedAt":20277,"_updatedAt":20278,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":20279,"blogPostAuthor":20281,"cluster":20283,"content":20290,"coverImage":36,"coverWithImgix":20342,"bottomContentOffer":166,"date":20343,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":20344,"relatedPillarPage":166,"seoDescription":20345,"sidebarContentCard":166,"structuredData":20346,"subtitle":20345,"title":20363,"slug":20275},"147391222",[20274],{"locale":756,"value":20275},"how-to-make-webinars-more-interactive",[756],"2024-01-10T15:46:16+01:00","2024-01-10T15:46:15+01:00",[20280],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":20282,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":20284,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":20285,"coMarketing":493,"ebook":20286,"image":20287,"resourceType":20288,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":20289,"name":554},{"id":410,"name":411},[20291,20294,20297,20301,20304,20308,20311,20315,20318,20322,20325,20329,20332,20336,20339],{"id":20292,"__typename":811,"text":20293},"147391218","Your webinar strategy is going to help you generate leads, build brand awareness, and platform your brand as an industry thought leader. The best part? Your attendees are already interested in what you offer, and you're only a step away from converting them.\n\nBut sometimes, webinars fall flat. They fail to engage audiences leaving both the webinar host and attendee feeling unfulfilled.\n\nTo avoid that happening to you, we spoke with Pauline Mura, Partnership Marketing Manager at Livestorm. By the end of this article, you'll have all the tools and strategies to host interactive webinars to build relationships and increase conversions.",{"id":20295,"__typename":811,"text":20296},"147391219","## **10 Interactive webinar activities** to impress your audience\n\nWhile the best webinar hosts can think on their feet, it doesn't hurt to have a solid plan for engaging your audience. After all, you can't just rely on your winning personality alone!\n\nHere's our selection of the top activities to make your webinar more interactive:\n\n\n\n1. Choose your tools wisely \n2. Always start with an icebreaker\n3. Encourage your audience to chat\n4. Emojify your webinar engagement\n5. Make it visually stunning\n6. Experiment with breakout rooms\n7. Make time for a Q&A session\n8. Announce giveaways\n9. Share downloadable resources\n10. Wrap up with a CTA\n\n\n### **1. Choose your tools wisely** \n\n**The right tools can make all the difference between a captivating presentation and a snoozefest.** Livestorm, Zoom, and Google Meet are all great options but make sure you do your research and choose a tool that suits your requirements.\n\nThink about: \n\n\n\n* Audience size and scalability\n* Integration with existing tools and platforms\n* Ease of use for both the host and the attendees\n* Interactive features like polls, chat, and Q&A\n* Customization options for branding and design\n* Screen sharing capabilities for your [webinar presentations](https://livestorm.co/blog/10-tools-to-improve-your-webinar-presentations)\n* Security and privacy measures\n* Analytics and reporting capabilities\n* Technical support and resources available\n\n**Most importantly, you need a tool that engages your audience throughout the webinar lifecycle**. For example, Livestorm lets you create customizable email invitations, registration forms, and landing pages to [boost webinar attendance](https://livestorm.co/blog/best-email-sequence-for-webinars). It comes with both built-in engagement features and integrations with apps like [Visme](https://livestorm.co/integrations/plugin-visme), [Mural](https://livestorm.co/integrations/mural), and [Slido](https://livestorm.co/integrations/slido) to complement your live webinar and create more interactive sessions. And, you can use its reporting tools and [webinar dashboard](https://livestorm.co/blog/how-to-create-webinar-dashboard-google-spreadsheet-template) to track metrics like attendance rates, engagement rates, and conversion rates.",{"id":20298,"__typename":833,"image":20299},"147391220",{"id":7607,"alt":20300,"height":3402,"url":7609,"width":899},"A team hosting an interactive webinar on Livestorm",{"id":20302,"__typename":811,"text":20303},"147391221","**Pro tip:** When choosing a tool for online events, think about the webinar format, audience size, network security, and the experience you want to offer your attendees.\n\n\n### **2. Always start with an icebreaker**\n\nPauline Mura, Partnership Marketing Manager at Livestorm, recommends starting with an audience icebreaker. She says, **\"I try to lead in with audience questions like where do you guys tune in from, or is there anything specific you want to hear? It's easy to get them to answer these questions through polls.\"**\n\nThis way, you get valuable insights into who your audience is and what they’re looking for. And armed with that knowledge, you can take the conversation around what they want to learn. Whether or not you choose icebreakers that relate to your topic, make sure they're light-hearted and fun.\n\n\n### **3. Encourage your audience to chat**\n\nWebinars are all about two-way conversations. Most[ webinar platforms](https://livestorm.co/webinar-software-comparison) like Livestorm offer live chat features, so your audience can leave comments and share ideas without interrupting the presentation. **You can even assign a moderator to monitor the chat and dedicate time to craft valuable responses.**\n\nPauline uses Livestorm's moderator chat feature to privately chat with speakers and other moderators. She says, \"It's handy to have that moderator chat, especially when you have a lot of speakers in a panel discussion, because you can ping them, send notes, and guide the discussion.\" \n\n\n### **4. Emojify your webinar engagement**\n\nIt’s a [webinar best practice](https://livestorm.co/resources/guides/webinar-best-practices) to use polls, Q&As, or live chats to engage with your audience. On top of that, you can use **emoji reactions to gauge how your audience feels about the discussion.** \n\nFor example, if you're hosting a panel discussion on Livestorm, you can encourage attendees to share 'thumbs up' or 'celebration' emojis if they agree with the points discussed. Or, if you're hosting a webinar on a new software release, your audience can share 'heart eyes' emojis for the features they love.",{"id":20305,"__typename":833,"image":20306},"147391237",{"id":7098,"alt":20307,"height":3402,"url":7100,"width":899},"Livestorm’s emoji reaction for interactive webinars",{"id":20309,"__typename":811,"text":20310},"147391238","### **5. Make it visually stunning**\n\n**When it comes to engaging your audience, content delivery is king**. Use design tools like Visme to create presentation slides — think dynamic images, embedded videos, or infographics. Use whiteboards like Miro and Mural to create interactive mind maps and workflows.\n\nYou can also reinforce your brand’s identity and custom-design event rooms with Livestorm. Adding your brand colors, logo, and imagery gives a unique vibe to your event and connects your audience to you and your brand. ",{"id":20312,"__typename":833,"image":20313},"147391239",{"id":3400,"alt":20314,"height":3402,"url":3403,"width":899},"Livestorm’s file and media sharing features for webinar hosts",{"id":20316,"__typename":811,"text":20317},"147391240","**Pro tip:** Pick the perfect backdrop for your webinar with Livestorm’s virtual background library or upload an image of your own. \n\n\n### **6. Experiment with breakout rooms**\n\nBy dividing attendees into smaller groups, you can create a more intimate environment. **It facilitates networking, brainstorming, open discussions, and other [experimental ideas](https://livestorm.co/blog/10-experimental-ideas-for-your-next-webinar).** For example, you could use breakout rooms during a product launch webinar so attendees can brainstorm potential use cases or share their feedback on the product's features.\n\nMany online meeting platforms like Zoom offer breakout rooms, but with Livestorm, you can create as many breakout rooms as you need and add up to 16 simultaneous speakers. You can even assign a facilitator or note-taker to each room.",{"id":20319,"__typename":833,"image":20320},"147391241",{"id":10038,"alt":20321,"height":2566,"url":10039,"width":2568},"Livestorm’s breakout rooms for live events",{"id":20323,"__typename":811,"text":20324},"147391242","### **7. Make time for a Q&A session**\n\n**\"At the end, I always keep 15 minutes for the Q&A session,\"** says Pauline. The webinar platform you choose should offer a simple way for your audience to ask questions. If you're using Livestorm, the question upvoting feature lets you see the questions your attendees want answered the most.\n\nPauline adds, \"I'll start with the most upvoted questions and always click on the 'answering live' button, so the question pops up in the middle of the screen. The audience can see the question while I ask the speakers to answer.\" That way, you can ensure no one leaves the webinar without getting the information they came for.",{"id":20326,"__typename":833,"image":20327},"147391243",{"id":5738,"alt":20328,"height":3402,"url":5740,"width":899},"Livestorm’s Q&A feature for interactive webinars",{"id":20330,"__typename":811,"text":20331},"147391244","**Pro tip:** Set up Livestorm's automated [transcription app](https://support.livestorm.co/article/254-transcript) to help attendees who are hard of hearing or aren’t confident English speakers and prefer to read the conversation as it happens.\n\n\n### **8. Announce giveaways** \n\nWho doesn't love free stuff? **Let your attendees know how to participate in the giveaway at the beginning of the webinar and when winners will be announced.** This way, you can encourage them to stick around until the end. \n\nFor example, you can ask them to interact with your brand's social media accounts, participate in polls, or answer questions. And in exchange, you can offer extended product trials, price discounts, and freebies like branded merch or e-books and whitepapers.\n\n**Pro tip:** Add an extra layer of excitement by drawing winners during certain sections of your webinar or when your guest speakers take a break.\n\n\n### **9. Share downloadable resources** \n\nPeople come to webinars to learn something, so the more educational value you can provide, the better. Whether it's an e-book, PowerPoint, or case study, offer a resource that complements the webinar content and can be accessed long after the event.\n\nFor example, if you're hosting a virtual event on customer relations, give your attendees a template for crafting emails they can implement. This way, you provide valuable takeaways, establish your brand as a thought leader, and potentially gain new leads for your business.\n\n**Pro tip:** Use Livestorm’s [Handouts](https://livestorm.co/integrations/handouts) plugin to share files straight from the event room.\n\n\n### **10. Wrap up with a call to action**\n\nThe best webinars are like well-crafted sales pitches — they're persuasive, engaging, and leave you wanting more. That's why your webinar should have a strong call to action. **It’s a tangible next step that'll help increase conversions and generate more leads.**\n\nYou can direct them to:\n\n\n\n* Subscribe or join your mailing list\n* Review products or services\n* Follow you on social media\n* Schedule a demo",{"id":20333,"__typename":833,"image":20334},"147391248",{"id":10055,"alt":20335,"height":3402,"url":10057,"width":899},"Livestorm’s clickable CTAs for online events",{"id":20337,"__typename":811,"text":20338},"147391249","**Pro tip:** You can add a clickable CTA directly from your event room with Livestorm and customize your desired text, CTA button, and the button URL.\n\n\n## **Engage, Entertain, Educate!**\n\nWebinars are a powerful way to engage with your audience, deliver valuable content, and increase leads.\n\nHere's a quick recap on how to make your webinar more interactive and memorable:\n\n\n\n* **Start with a bang.** Hook your audience with icebreakers.\n* **Use breakout rooms.** Let your attendees brainstorm or network.\n* **Spice up your presentation.** Use dynamic illustrations and whiteboards.\n* **Boost participation.** Use polls, surveys, and Q&A sessions.\n* **Brand your event room.** Because it’s all about the vibes.\n* **Share downloadable resources.** Give your attendees something to take home.\n* **End with CTAs.** Because if you don't ask, you don't receive.\n\nWhen hosting a webinar, you need a video engagement platform packed with interactive features. With Livestorm, you can keep your webinar attendees engaged from start to finish, drive leads to your business, and increase conversions.",{"id":20340,"__typename":811,"text":20341},"147391250","## **Frequently asked questions** about making webinars more interactive\n\n\n### **How can I make my webinar more exciting?** \n\nYou can make your webinars more exciting by adding interactive elements such as polls, quizzes, breakout rooms, whiteboards, and Q&A sessions. You can also use visuals such as videos, animations, and images in your presentation slides to keep your audience engaged. \n\n\n### **What are the dos and don’ts of a webinar?** \n\nThe dos and don’ts of a webinar are: \n\nDos:\n\n\n\n* Prepare and practice your presentation before the webinar.\n* Have a clear agenda and stick to it.\n* Engage with your audience through interactive features such as polls, Q&A, and chat.\n* Use high-quality audio and video equipment.\n* Promote your webinar in advance to boost attendance.\n* Provide valuable and informative content for your audience.\n* Follow up with your attendees after the webinar.\n\nDon’ts:\n\n\n\n* Don't have a disorganized or cluttered presentation.\n* Don't go off-topic or ramble during the presentation.\n* Don't ignore your audience's questions or comments.\n* Don't use low-quality equipment or an internet connection.\n* Don't start the webinar late or run over the allotted time.\n* Don't make your sales pitch too pushy \n* Don't forget to have a backup plan in case of technical difficulties.\n\n\n### **How do I make my hosting interactive?** \n\nYou can make your hosting interactive by:\n\n\n\n* Incorporating icebreakers to get the conversation rolling\n* Encouraging attendees to participate in polls and Q&A sessions\n* Adding visual elements, such as slides or illustrations, to keep your presentation interesting\n* Providing downloadable resources for attendees to take home\n* Including a call-to-action at the end of your webinar.",{"id":4506,"alt":4507,"height":1776,"url":4508,"width":1778},"2023-04-06",[],"Host interactive webinars that engage your audience and increase conversions. Plus, get expert insights to help you put these tips into practice!",[20347],{"id":20348,"contentData":20349},"147391427",{"@context":1143,"@type":1144,"mainEntity":20350},[20351,20355,20359],{"@type":1147,"name":20352,"acceptedAnswer":20353},"How can I make my webinar more exciting?",{"@type":1150,"text":20354},"You can make your webinars more exciting by adding interactive elements such as polls, quizzes, breakout rooms, whiteboards, and Q&A sessions. You can also use visuals such as videos, animations, and images in your presentation slides to keep your audience engaged.",{"@type":1147,"name":20356,"acceptedAnswer":20357},"What are the dos and don’ts of a webinar?",{"@type":1150,"text":20358},"The dos and don’ts of a webinar are: Dos: Prepare and practice your presentation before the webinar. Have a clear agenda and stick to it. Engage with your audience through interactive features such as polls, Q&A, and chat. Use high-quality audio and video equipment. Promote your webinar in advance to boost attendance. Provide valuable and informative content for your audience. Follow up with your attendees after the webinar. Don’ts: Don't have a disorganized or cluttered presentation. Don't go off-topic or ramble during the presentation. Don't ignore your audience's questions or comments. Don't use low-quality equipment or an internet connection. Don't start the webinar late or run over the allotted time. Don't make your sales pitch too pushy Don't forget to have a backup plan in case of technical difficulties.",{"@type":1147,"name":20360,"acceptedAnswer":20361},"How do I make my hosting interactive?",{"@type":1150,"text":20362},"You can make your hosting interactive by: Incorporating icebreakers to get the conversation rolling Encouraging attendees to participate in polls and Q&A sessions Adding visual elements, such as slides or illustrations, to keep your presentation interesting Providing downloadable resources for attendees to take home Including a call-to-action at the end of your webinar.","How to Make Webinars More Interactive",{"id":20365,"alternativeVersions":20366,"_locales":20369,"_publishedAt":11731,"_updatedAt":20370,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":20371,"blogPostAuthor":20373,"cluster":20375,"content":20382,"coverImage":36,"coverWithImgix":20476,"bottomContentOffer":166,"date":20343,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":20477,"relatedPillarPage":166,"seoDescription":20478,"sidebarContentCard":166,"structuredData":20479,"subtitle":20478,"title":20508,"slug":20368},"147492879",[20367],{"locale":756,"value":20368},"best-webinar-breakout-rooms",[756],"2024-01-04T14:16:25+01:00",[20372],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":20374,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":20376,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":20377,"coMarketing":493,"ebook":20378,"image":20379,"resourceType":20380,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":20381,"name":554},{"id":410,"name":411},[20383,20386,20389,20395,20398,20405,20408,20416,20419,20425,20428,20436,20439,20445,20448,20456,20459,20465,20468,20471,20473],{"id":20384,"__typename":811,"text":20385},"147492886","You’ve spent hours preparing the perfect presentation, inviting the right people, and promoting your event. But as the webinar begins, you see attendees fidgeting, checking their phones or zoning out. What’s the missing element?\n\nThe answer is an opportunity for attendees to interact and engage with each other. **With breakout rooms, you can create interactive sessions that foster collaboration, discussion, and learning**. But how do you choose the right webinar platform with the best breakout rooms?\n\nIn this article, we'll recommend the best webinar platforms with breakout rooms hand-picked by our team based on features like number of breakout room sessions supported, customization, and reliability. ",{"id":20387,"__typename":811,"text":20388},"147492887","## What to look for in **webinar breakout rooms**\n\nBefore we take a look at the key considerations, let's take a quick look at[ what is a webinar](https://livestorm.co/resources/guides/what-is-a-webinar) and how it relates to breakout rooms. A webinar is a live, web-based event hosted through video conferencing tools. \n\nAnd breakout rooms are a feature of webinar platforms that give you space for spontaneous brainstorming, networking, and collaboration within a webinar. But not all webinar platforms offer the same features. In our experience, the best webinar platforms have these breakout room features:\n\n\n\n1. Multiple assigning methods\n2. Unlimited breakout sessions\n3. Ability to create rooms before the event\n4. Full engagement and feature functionality\n5. Freedom for attendees to switch rooms\n\n\n### **1. Multiple assigning methods**\n\nYou’re in the midst of your presentation and it’s time for a group activity like networking, brainstorming, or idea generation. This means dividing everyone into smaller breakout rooms. But as you’re manually assigning each person to a group, the silence grows awkward and your attendees are staring at each other. Platforms like Livestorm and LiveWebinars give you the ability to automatically assign participants, or even let them choose their own groups. This way, you make the whole process more efficient, interactive, and enjoyable for everyone involved. \n\n\n### **2. Unlimited breakout sessions**\n\nLet's say you expected only 100 people to attend your webinar, but instead, 2000 people show up. You wouldn't want to refuse them entry, nor would you want everyone to be cramped up in one group. Webinar platforms like Webex limit you to only 100 breakout sessions, while Zoom limits you to only 50. But with a platform like Livestorm, you can create as many breakout rooms as you want and accommodate attendees without worrying about excluding people from your webinar.\n\n\n### **3. Ability to create rooms before the event**\n\nTechnical glitches, lag, and delays are a risk during webinars. Instead of losing precious minutes trying to create breakout rooms on the go, look for a platform that lets you set up rooms before the event. That way, you can focus on delivering your content without worrying about creating breakout rooms in the middle of your presentation. \n\n\n### **4. Full engagement feature functionality** \n\nJust because participants are in breakout rooms, it doesn’t mean they should be left to their own devices. Look for a platform that gives your attendees an interactive experience even while in breakout rooms. For example, Livestorm's built-in engagement tools, like live polls, chats, emoji reactions, and screen sharing give participants structure and interactivity even when they leave the main webinar room. \n\n\n### **5. Freedom for attendees to switch rooms**\n\nLet’s say you’re running a speed networking event where each breakout room has a different conversation prompt. The freedom to switch rooms means your attendees can meet new people, participate in brainstorming sessions, share ideas, and gain new perspectives. While Livestorm is the only platform that gives you this flexibility you can also set timers for each room with platforms like Zoom and Google Meet. \n\n\n## 8 Best platforms for **webinar breakout rooms**\n\nNot all breakout rooms have the same level of customization. But once you've identified what kind of features you need, you can find the best platform from our list below:\n\n\n\n1. **Livestorm**: Best all-in-one video conferencing platform\n2. **Zoom**: Best enterprise solution \n3. **Webex**: Best for hybrid and remote teams\n4. **LiveWebinars**: Best for customized branding \n5. **Google Meet**: Best for Google Workspace users\n6. **Microsoft Team**: Best for Microsoft 365 users \n7. **GoTo Webinar**: Best for presentation-driven webinars\n8. **Adobe Connect:** Best for custom layout \n\n\n### **1. Livestorm: Best all-in-one video conferencing platform**",{"id":20390,"__typename":833,"image":20391},"147492899",{"id":20392,"alt":20393,"height":3402,"url":20394,"width":899},"48434616","Livestorm’s unlimited breakout rooms for webinars","https://livestorm.imgix.net/1127/1664197933-breakout-room-blog-2022.png",{"id":20396,"__typename":811,"text":20397},"147492900","Livestorm is an all-in-one video engagement platform for all your online events — from webinars to town halls. Livestorm can support you through every stage of the process, including [promoting a webinar](https://livestorm.co/webinar-promotion), capturing lead data, nurturing your leads through the funnel, creating on-demand content, or sending follow-up emails. Plus, it supports up to 3000 attendees, so you can host large meetings without worrying about them crashing.\n\nIt's [webinar best practice](https://livestorm.co/resources/guides/webinar-best-practices) to make it easy for participants to join even if they're not tech-savvy. Since Livestorm is browser-based, your attendees can jump into your webinar without any downloads. Plus, it integrates with 1000+ apps that fit into your existing workflow. \n\n\n#### **Key features** \n\n\n\n* **Unlimited breakout rooms**. When hosting a large event, you can create as many breakout rooms as you want on the go depending on the audience size that shows up. You can also create rooms in advance based on the structure of your event. \n* **Flexibility to assign participants**. You can assign participants to breakout rooms manually, automatically, or let them self-select. They can also switch between rooms. This way you can adjust and modify your breakout rooms setup on the fly, address unexpected changes in the agenda, or accommodate participants' preferences.\n* **Built-in engagement features**. Your team can use tools like emoji reactions, screen sharing, live polls, and question upvoting. This way, you gain insights about what your attendees want and can tailor the content and structure of the event to meet their needs.\n* **Customized breakout room**. Name and rename your breakout rooms during the webinar or create rooms before the session. You can also change your [virtual background](https://livestorm.co/virtual-background-library) using one of Livestorm’s templates. \n* **Timer app.** When you’re hosting a webinar, you need to stick to the agenda and time allocated. You can use the built-in timer app within the breakout room, so you don’t lose track of time and bring everyone back to the main room. \n\n\n#### **Any limitations?**\n\nBreakout room sessions hosted with Livestorm are not recorded. So it's not possible to revisit the discussions or activities that happened across breakout rooms.\n\n\n#### **Pricing**\n\nLivestorm’s [free webinar software](https://livestorm.co/free-webinar-software) hosts up to 30 attendees, so it’s perfect for when you’re just getting started. You can upgrade for up to 500 attendees at $88 or request a custom quote to host up to 3,000 attendees, VIP support, and a dedicated CSM. \n\n\n### **2. Zoom: Best enterprise solution**",{"id":20399,"__typename":833,"image":20400},"147492959",{"id":20401,"alt":20402,"height":20403,"url":20404,"width":838},"49378023","A webinar host inviting the audience to a Zoom breakout room",917,"https://livestorm.imgix.net/1127/1679930729-2-zoom-breakout-rooms.jpg",{"id":20406,"__typename":811,"text":20407},"147492960","Zoom is a popular video conferencing platform. While there is a browser-based version, the Zoom app is comparatively feature-rich and stable. Like Livestorm, Zoom integrates with 1000+ business tools, so you can view customer data and run analytics while hosting your webinars. \n\n\n#### **Key features** \n\n\n\n* **Flexibility to assign participants**. You and your co-hosts can assign participants to breakout rooms manually or automatically or allow participants to choose their own.\n* **Customizable settings**. You can disable participant video and audio to minimize distractions, set timers so you can stick to the agenda, and enable room notifications so your attendees don’t miss important prompts.\n* **Collaboration tools.** Your participants can interact with Zoom's collaboration tools like screen sharing, whiteboards, and file sharing.\n* **Host control.** You can have control over breakout rooms with the ability to join and leave rooms, broadcast messages to all rooms, and close breakout rooms at any time.\n\n\n#### **Any limitations?**\n\nYou can only split your Zoom meeting into up to 50 sessions for up to 200 participants. If you want up to 100 breakout rooms for 1000 participants, you'll have to opt for their add-on feature. Another limitation is that breakout room sessions are recorded locally. So you'll need to give permission to your participants to record their sessions. \n\n\n#### **Pricing**\n\nThe free plan gives you all the basic features to host up to 100 attendees. But if you want to host up to 100 attendees with 5GB of cloud storage, you can opt for the Pro plan at $149 per year per user or the Business plan at $199 per user per year to host up to 300 attendees.\n\n\n### **3. Webex: Best for hybrid and remote teams**\n",{"id":20409,"__typename":833,"image":20410},"147492961",{"id":20411,"alt":20412,"height":20413,"url":20414,"width":20415},"49378030","A snapshot of Webex breakout room feature across devices",1490,"https://livestorm.imgix.net/1127/1679930812-03-webex-breakout-room.jpeg",2649,{"id":20417,"__typename":811,"text":20418},"147492962","Webex by Cisco is known for its scalability and robust features. It's compatible with all Cisco products, so you can connect with people in physical conference rooms over Voice over IP (VOIP) phones. Webex supports 100 breakout room sessions for 1,000 participants, with 10 people in each room. \n\n\n#### **Key features** \n\n\n\n* **Pre-assign participants**. You can pre-assign participants to specific breakout rooms before the webinar begins, ensuring a more organized and efficient experience.\n* **Automatic or manual assignment**. You can assign participants to rooms manually or automatically, depending on the size and preferences of your group.\n* **Customizable settings**. You can set a time limit, enable video or audio, or allow participants to share their screens in breakout rooms.\n* **Broadcast messages.** If you want to send a message to your co-hosts or presenters, you can broadcast it to all breakout rooms. This facilitates efficient communication and coordination among hosts and presenters.\n\n\n#### **Any limitations?** \n\nWebex doesn't have the ability to record breakout room sessions, closed captioning, multi-media sharing, live streaming, polling, and saving chat. \n\n\n#### **Pricing**\n\nThe free plan lets you host meetings of up to 40 minutes and 100 attendees. Opt for the Meet plan if you want to host up to 200 attendees at $14.50 per license per month or request a custom quote for up to 1000 attendees. \n\n\n### **4. LiveWebinars: Best for customized branding**",{"id":20420,"__typename":833,"image":20421},"147492963",{"id":20422,"alt":20423,"height":13351,"url":20424,"width":5300},"49378031","An audience being assigned to multiple breakout rooms on LiveWebinar","https://livestorm.imgix.net/1127/1679930851-4-livewebinar-breakout-room.jpeg",{"id":20426,"__typename":811,"text":20427},"147492964","Like Livestorm, LiveWebinars is also browser-based and enables customizable branding and advanced analytics, and integrates with 1000+ popular marketing and CRM tools like Zapier and MailChimp. It supports a maximum of 1000 participants with active voice and video. \n\n\n#### **Key features**\n\n\n\n* **Ask the presenter for the help option**. If you or your presenters are not in a breakout room session, your attendees can use this button to notify the presenters and get help.\n* **Recording and sharing**. The recording is saved in your local storage, so you can easily access it after the webinar and share it with participants.\n* **Flexible Assignments**. You can manually assign participants to breakout rooms or do it automatically with the 'Randomize' button.\n\n\n#### **Any limitations?** \n\nBreakout rooms are available as part of LiveWebinar's custom package. So you need to select breakout rooms as an add-on feature as a part of your package. \n\n\n#### **Pricing**\n\nThe free plan lets you host meetings for up to 45 minutes with 5 attendees. But you can opt for the Pro plan at $17.99 per month for up to 100 attendees or the Business plan at $143 per month for up to 500 attendees. \n\nBut if you want more features like language interpretation, participant tracking, ads banner, and up to 1000 attendees, opt for the Business Plus plan at $275 per month or request a custom quote for additional add-ons.\n\n\n### **5. Google Meet: Best for Google workspace users**",{"id":20429,"__typename":833,"image":20430},"147492965",{"id":20431,"alt":20432,"height":20433,"url":20434,"width":20435},"49378036","Screenshot of Google Meet homepage",485,"https://livestorm.imgix.net/1127/1679930907-05-google-meet.jpg",1081,{"id":20437,"__typename":811,"text":20438},"147492966","While Google Meet may not offer as many advanced features as other webinar platforms in this list, it provides a reliable and easy-to-use option. It integrates with all the tools like Google Calendar, Slides, Sheets, and Google Docs, which can help streamline the planning and collaboration process. \n\n\n#### **Key features** \n\n\n\n* **Multiple co-hosts**. By default, each meeting room has only one host. But you can assign up to 25 co-hosts to manage the breakout rooms.\n* **Breakout room timer**. When you set a timer, participants get notified 30 seconds before their assigned room is about to close.\n* **Customizable rooms**. You can rename rooms as per your preference and move participants between rooms as needed.\n\n\n#### **Any limitations?** \n\nGoogle Meet doesn't offer the same reporting and analytics features as other webinar platforms like Livestorm. It also doesn't support breakout room recording, live streaming, or polling features. Plus, you can create only 100 breakout rooms in one session. \n\n\n#### **Pricing**\n\nGoogle Meet is free for up to 100 invitations and 60 minutes of meetings. But if you want to upgrade your Google Meet plan, you need to purchase the entire Google Workspace solution that starts at $6 per month per user. Plus, all the plans are available for a 14-day trial, so you can test before committing.\n\n\n### **6. Microsoft Teams: Best for Microsoft 365 users**",{"id":20440,"__typename":833,"image":20441},"147492985",{"id":20442,"alt":20443,"height":3540,"url":20444,"width":3542},"49378047","A presentation on the popular webinar platform Microsoft Teams","https://livestorm.imgix.net/1127/1679930981-06-microsoft-teams.jpg",{"id":20446,"__typename":811,"text":20447},"147492986","Microsoft Teams is a great webinar platform for organizations that use Microsoft 365 and its suite of products. It integrates with all the other Microsoft tools like Outlook, Word, and PowerPoint, so you can easily collaborate with remote teams. \n\n\n#### **Key features** \n\n\n\n* **Appoint breakout room managers**. You can manually assign one presenter to each breakout room. They can delete rooms, set time limits, and send announcements.\n* **Download attendance reports**. You can get insights into which participant entered a particular room and when they left.\n* **Send messages.** You can send announcements to all breakout rooms and also participate in any room chat.\n\n\n#### **Any limitations?**\n\nYou can only manage and control a breakout room on the desktop version. Plus, you can't create breakout rooms if there are more than 300 people in a meeting.\n\n\n#### **Pricing**\n\nTo upgrade your Microsoft Teams solution, you need to purchase a Microsoft 365 subscription starting at $4 per user per month based on the number of participants you want to host.\n\n\n### **7. GoTo Webinar: Best for presentation-driven webinars**",{"id":20449,"__typename":833,"image":20450},"147492991",{"id":20451,"alt":20452,"height":20453,"url":20454,"width":20455},"49378062","A team using GoTo Webinar’s screen sharing feature",706,"https://livestorm.imgix.net/1127/1679931026-07-goto-webinar.jpeg",1110,{"id":20457,"__typename":811,"text":20458},"147492992","GoTo Webinar is a product from the GoTo group with a focus on webinars. It has an easy-to-use interface and features like custom registration pages, email reminders, screen sharing, and chat functionality.\n\n\n#### **Key features** \n\n\n\n* **Assistance option**. If your attendees need help in breakout rooms, they can click on the assistance icon and select an option to get help.\n* **Broadcast messages.** You can drop messages to all breakout rooms, but attendees can't chat back with you.\n* **Preview rooms.** You can preview how your attendees will split among rooms before confirming and assigning them.\n\n\n#### **Any limitations?** \n\nWhile the default number of breakout rooms is two, you can only create up to 50. The platform's breakout rooms also don't support live chat, attendee reports, recording, and password protection. \n\n\n#### **Pricing**\n\nBreakout rooms aren't available in GoTo Webinar's package, so you need to purchase a package for GoToMeeting or GoToTraining. GoTo Meeting pricing ranges between $12 to $16 per organizer per month for 100 to 250 attendees. And GoTo Training pricing ranges between $109 to $314 per organizer per month for 25 to 200 attendees.\n\n\n### **8. Adobe Connect: Best for custom room layouts**",{"id":20460,"__typename":833,"image":20461},"147492996",{"id":20462,"alt":20463,"height":3614,"url":20464,"width":3616},"49378075","A screensharing of budget documentation on the webinar platform Adobe Connect","https://livestorm.imgix.net/1127/1679931103-8-adobe-connect-virtual-meeting.jpg",{"id":20466,"__typename":811,"text":20467},"147492997","Adobe Connect is a powerful webinar platform with all the features you need to host, train, and engage your audience. You can customize the layouts of your rooms and also engage your audience with polls, quizzes, and surveys. \n\n\n#### **Key features** \n\n\n\n* **Create multiple rooms**. You can create up to 20 breakout rooms with 200 participants in each.\n* **Preparing mode**. You can create custom room layouts during a webinar in the Preparing mode, so your attendees are not distracted by any changes.\n* **Manage permissions**. You can permit participants to use pods like a whiteboard, file sharing, and audio and video sharing when the breakout room session starts.\n* **Engagement tools.** Run live polls and use chat pods so your audience can leave questions, comments, or feedback.\n\n\n#### **Any limitations?** \n\nThe only limitation is that breakout room sessions aren't recorded. So you only see the main room session in the recording.\n\n\n#### **Pricing**\n\nThe free plan lets you host up to only 3 participants, but you can opt for the Webinar & Learnings plan dedicated to hosting webinars starting at $130 per month for up to 1000-1500 participants.\n\n\n## **Choose the webinar platform** for your next breakout session\n\nWith breakout rooms, you can create a more interactive and engaging virtual event that encourages collaboration, networking, and idea-sharing among participants. But choosing the right platform can be tricky. Here's what we recommend:\n\n\n\n* If you want an all-in-one platform that can support your entire webinar lifecycle, then Livestorm is the best solution.\n* If you prefer a platform that fits into your existing suite of tools, then Microsoft Teams and Google Meet are perfect for you.\n\nWith Livestorm, you get access to 1000+ widely used business tools, unlimited breakout rooms, and detailed analytics to measure the success of your webinar. So you can optimize your webinar performance without worrying about extra costs, and your attendees leave with valuable insights and connections.",{"id":20469,"__typename":811,"text":20470},"147493004","## **Frequently asked questions** about the best webinar breakout rooms\n\n\n### **What is a breakout room?**\n\nA breakout room is a virtual space within your webinar platform where you can split up large audiences into smaller and more manageable groups for focused conversations, activities, networking, or brainstorming.",{"id":20472,"__typename":913,"youtubeLink":18102},"147493005",{"id":20474,"__typename":811,"text":20475},"147493006","### **What are the benefits of breakout rooms?**\n\nThe benefits of breakout rooms include:\n\n\n\n* Collaboration and interaction between participants\n* Personalized learning or discussion environment\n* More in-depth exploration of topics\n* Opportunities for participants to share ideas, perspectives, and experiences\n* Group activities and problem-solving exercises\n\n\n### **Can you have breakout rooms in a webinar?**\n\nYou can have breakout rooms in a webinar with platforms like Livestorm, Zoom, Webex, LiveWebinars, Google Meet, Microsoft Teams, GoTo Webinar, and Adobe Connect. \n\n\n### **Do you need to host a webinar to set up breakout rooms?** \n\nYou need to host a webinar in order to use breakout rooms because, typically, breakout rooms are a feature within webinar platforms.\n\n\n### **What’s the difference between regular webinars and ones with breakout rooms?** \n\nThe difference between regular webinars and ones with breakout rooms is that regular webinars are a one-way flow of information from the host to the attendees. Whereas a webinar with breakout rooms provides an interactive experience that allows attendees to split into smaller groups, engage in focused conversations, and have more personal connections. \n\n\n### **What software do you need for a webinar breakout room?** \n\nThe software you need for a webinar breakout room depends on the platform you are using. Most webinar platforms like Livestorm, Zoom, Webex, and Adobe Connect offer breakout rooms as part of their features, so you don’t have to download or install any extra software. But LiveWebinar offers breakout rooms as an add-on, so you may need to purchase them separately. \n",{"id":4486,"alt":4487,"height":1776,"url":4488,"width":1778},[],"Discover the best webinar breakout room platforms to help you host targeted discussions, networking, brainstorming, and group activities for effective learning. ",[20480],{"id":20481,"contentData":20482},"147493219",{"@context":1143,"@type":1144,"mainEntity":20483},[20484,20488,20492,20496,20500,20504],{"@type":1147,"name":20485,"acceptedAnswer":20486},"What is a breakout room?",{"@type":1150,"text":20487},"A breakout room is a virtual space within your webinar platform where you can split up large audiences into smaller and more manageable groups for focused conversations, activities, networking, or brainstorming.",{"@type":1147,"name":20489,"acceptedAnswer":20490},"What are the benefits of breakout rooms?",{"@type":1150,"text":20491},"The benefits of breakout rooms include: Collaboration and interaction between participants Personalized learning or discussion environment More in-depth exploration of topics Opportunities for participants to share ideas, perspectives, and experiences Group activities and problem-solving exercises",{"@type":1147,"name":20493,"acceptedAnswer":20494},"Can you have breakout rooms in a webinar?",{"@type":1150,"text":20495},"You can have breakout rooms in a webinar with platforms like Livestorm, Zoom, Webex, LiveWebinars, Google Meet, Microsoft Teams, GoTo Webinar, and Adobe Connect.",{"@type":1147,"name":20497,"acceptedAnswer":20498},"Do you need to host a webinar to set up breakout rooms?",{"@type":1150,"text":20499},"You need to host a webinar in order to use breakout rooms because, typically, breakout rooms are a feature within webinar platforms.",{"@type":1147,"name":20501,"acceptedAnswer":20502},"What’s the difference between regular webinars and ones with breakout rooms?",{"@type":1150,"text":20503},"The difference between regular webinars and ones with breakout rooms is that regular webinars are a one-way flow of information from the host to the attendees. Whereas a webinar with breakout rooms provides an interactive experience that allows attendees to split into smaller groups, engage in focused conversations, and have more personal connections.",{"@type":1147,"name":20505,"acceptedAnswer":20506},"What software do you need for a webinar breakout room?",{"@type":1150,"text":20507},"The software you need for a webinar breakout room depends on the platform you are using. Most webinar platforms like Livestorm, Zoom, Webex, and Adobe Connect offer breakout rooms as part of their features, so you don’t have to download or install any extra software. But LiveWebinar offers breakout rooms as an add-on, so you may need to purchase them separately.","8 Best Webinar Breakout Rooms For Dynamic Sessions",{"id":20510,"alternativeVersions":20511,"_locales":20514,"_publishedAt":20515,"_updatedAt":20516,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":20517,"blogPostAuthor":20519,"cluster":20521,"content":20530,"coverImage":36,"coverWithImgix":20601,"bottomContentOffer":166,"date":6229,"headerCta":493,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":20605,"relatedPillarPage":493,"seoDescription":20840,"sidebarContentCard":166,"structuredData":20841,"subtitle":20840,"title":20862,"slug":20513},"CZj04yhUQDCG8r4NnAfZXw",[20512],{"locale":756,"value":20513},"internal-communication-strategy",[756],"2024-01-10T09:40:06+01:00","2023-12-21T11:35:40+01:00",[20518],{"id":2072,"name":2073,"slug":2074},{"id":1028,"avatar":20520,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":20522,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":20523,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":20524,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":20525,"coMarketing":166,"ebook":20526,"image":20527,"resourceType":20528,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":20529,"name":554},{"id":410,"name":411},[20531,20534,20537,20543,20546,20552,20555,20557,20560,20566,20569,20572,20576,20579,20585,20588,20591,20594,20598],{"id":20532,"__typename":811,"text":20533},"T76P-RvLRTOq_Cid2mKZNw","Internal communication can get boring, unimportant, or impersonal pretty fast, especially when you’re working with remote or hybrid teams. \n\n**But not if you have an internal communication strategy that’s tailored to your team’s needs and your business culture.**\n\nMost companies overlook the importance of internal communications, and creating a strong strategy can be challenging, but doing it properly will improve your team’s focus and morale. Curious to know how?\n\nIn this guide, we’ll share how to implement your internal communication plan and amplify your company culture through different digital channels. Let’s dive in!\n\n## What is an **internal communication strategy**?\n\n**An [internal communication strategy](https://livestorm.co/blog/7-uses-on-demand-live-webinars-internal-team-communication) is a plan for communicating with internal stakeholders at your company.** A good strategy will set out guidelines for effectively sharing information and enhancing your company culture via dedicated communication channels.",{"id":20535,"__typename":811,"text":20536},"FNf6CKe9Qe-fsSh44E0lWw","Internal communication planning includes defining all corporate communications: one-to-one, one-to-many, from the top down, department announcements, or communication from the juniors to C-level executives. \n\nIn this internal communication plan, you should define how to effectively communicate:\n* Goals\n* Organizational changes\n* Company wide decisions or relevant information\n* Announcements\n* Event invitations \nSayings like “the customer is always right” or “there’s only one boss: the customer” are familiar but out of date. Communicating properly internally is just as important as engaging the customer. \n\n## Why is an **internal team communication strategy** important?\n\nHere’s why you should incorporate an internal communications framework in your business: \n* **To keep people aligned and informed on business goals and decisions.** Even if you don’t have all the answers, it’s essential to keep your people in the loop on topics that may concern them. [Virtual Town Hall meetings](https://livestorm.co/blog/host-virtual-town-hall-meeting) are great to address this.\n* **To increase team productivity and morale.** When everyone is encouraged to share ideas and have visibility of the business decision-making process, they feel valued, included, and engaged.\n* **To promote company culture.** Culture is taught and shared amongst your team members through every interaction. Having clear and effective internal communications guidelines keeps the right culture thriving through messages or All Hands meetings.\n* **To get employees excited about events, virtual team building activities, and overall company announcements.** Clear guidelines for communication in the workplace that state the best frequency, topics, and channels can help you make touchpoints more engaging, exciting, and relevant. \n* **To increase brand perception.** All businesses represent two brands, a product or service brand (what they sell) and an employer brand (how they’re perceived by talent). Both brands should represent the same values. Also, if your employees feel listened to and included, they’re most likely to share positive reviews and increase the employer’s brand perception.\n\n**Pro tip: *Your employees are also brand promoters and spokespeople, so you should ensure internal and external communications are aligned with the way the brand communicates.*** \n\n## 5 common **internal communication challenges**\nCreating a culture that has strong internal communication guidelines and is aligned with the strategy can be harder than you may think. In fact, HR managers usually face at least one of these six challenges:\n\n### Challenge #1: Promoting and implementing horizontal communication\n\nThe top-down approach to corporate communications is outdated. Horizontal communication enables everyone to share news without silos. A good way of implementing it is by segmenting the tools you use for different types of internal communication. For example, you can encourage Slack for immediate company-wide, one-to-one, and one-to-many communication, and use emails for corporate, top-down communication.",{"id":20538,"__typename":833,"image":20539},"XuR7p0GlQbSXA_sEwJkkrA",{"id":20540,"alt":20541,"height":1776,"url":20542,"width":1778},"46977975","man experiencing internal communication challenge","https://livestorm.imgix.net/1127/1655384228-internal-communication-challenge.jpg",{"id":20544,"__typename":811,"text":20545},"CVPy5QurRHqUPc4EV6pyXA","### Challenge #2: Taking employee feedback into consideration\n\nIf your team isn’t ever asked for their opinion, and if their suggestions are never taken onboard or considered by leadership, that can have a poor effect on morale. Ultimately, feeling ignored will make those team members feel less invested in the success of the business. Make sure you’re open to making changes like incorporating [internal communications tools](https://livestorm.co/blog/internal-communication-software-tools) to your tech stack.",{"id":20547,"__typename":833,"image":20548},"XQJdoil7QLO2DbcvdYhKqA",{"id":20549,"alt":20550,"height":1776,"url":20551,"width":1778},"46977993","two men in suits building an internal communication plan","https://livestorm.imgix.net/1127/1655384517-internal-communication-feedback.jpeg",{"id":20553,"__typename":811,"text":20554},"e61XuBEBQjakHag7k8KtVQ","### Challenge #3: Making communication clear and engaging through a screen\n\nLeverage tools that make it easier for you to come up with those idea to break the ice. Livestorm, for example, offers different interactive features like live polls and surveys to improve participation during video conferences. Get some ideas to break the ice in meetings this video.",{"__typename":6220,"id":20556},"J3iqJjtbTlG4NuL9EKxITw",{"id":20558,"__typename":811,"text":20559},"bnf_9a7rSs-e9_KYXiHduA","### Challenge #4: Sharing the right amount of sensitive information\n\nIt can be tough to find the balance between informing your team members without oversharing topics that might cause anxiety or uncertainty. For example, if you’re a startup on a budget and are trying to find investors to keep the operation running, the outcome of every investor meeting is probably not relevant to your employees. Instead, you can let everyone know that you'll communicate once there is an update.",{"id":20561,"__typename":833,"image":20562},"OyBZ69JzQYyf7xBmlqrpug",{"id":20563,"alt":20564,"height":3571,"url":20565,"width":1778},"46978066","woman with megaphone communication in the workplace","https://livestorm.imgix.net/1127/1655385526-announcement.jpeg",{"id":20567,"__typename":811,"text":20568},"C3X8ypBQSQOAgFgbYaDItw","### Challenge #5: Using too many internal communication tools\n\nThere’s an app for everything, and while those tools might simplify parts of your work, **you should avoid using too many different communication channels and causing notification fatigue.** If you get too many tools, you’ll confuse people, and your internal communication strategy will likely fail due to its complexity.",{"id":20570,"__typename":833,"image":20571},"atW-bEdLToKD8FK6jVao8A",{"id":4712,"alt":4713,"height":1776,"url":4714,"width":1778},{"__typename":814,"id":20573,"title":20574,"text":20575,"cta":255,"link":6165},"O2pItoFiQniAHcKzLkK9Fw","Try an all-in-one platform","Livestorm can help you find, hire, and communicate with employees - all from one platform.",{"id":20577,"__typename":811,"text":20578},"YvTkpvUrRQORTlicAQt9iw","## 8 steps to build an **internal communication strategy for teams**\n\n### Step #1. Review and gather feedback on your current internal communication plan\n\n**Whether or not you already have a corporate internal communication strategy, you should gather feedback from your employees to spot areas of improvement and gather communication ideas.**\n\nYou can collect feedback in any way that you want: \n\n* **Focus groups.** Gather a group of 4-5 people and ask them a list of predefined questions that they can discuss among themselves. Some examples of questions you can ask are: “Do you remember a time when you enjoyed reading corporate communication?” “What do you dislike about internal team communications?” “How did they do it in your previous job?”.\n* **Surveys.** Create a list of questions for employees to rate your internal communication strategy. Leave some open questions for them to share their ideas and opinions.\n* **1:1 calls.** Depending on the size of your business this might not be doable with everyone. In that case, you can choose a mixed group of people to hop on a short call with you and answer some questions regarding your internal communication plan for employees. \n\nMake sure you find out how people feel about the tools you already use in-house and whether there’s anything missing from your tech stack.\n\n### Step #2. Outline internal communication guidelines \n\nReview the collected data to come up with insights and draft the new strategy. **In the strategy, you should come up with a document that states your internal communication guidelines.** They should clearly explain:\n\n* Your core values and how they should be represented in internal communications\n* Specific and actionable rules to follow (e.g. schedule messages to avoid emailing after hours)\n* Relevant abbreviations or date formatting to use to avoid miscommunication\n* Channels of communication and how to use them\n* Video meetings checklist and specifications\n\nYou can share these guidelines in an all-hands meeting or in an [HR webinar](https://livestorm.co/blog/improving-company-communication-hr-webinar).\n\n### Step #3. Set key performance indicators (KPIs)\n\n**Define your internal communication goals and set the KPIs that you’ll measure this strategy against.** Some good examples of internal communication goals include: employee appreciation, employee engagement with internal communications (e.g. corporate newsletter, and internal metrics that came up in the feedback round.",{"id":20580,"__typename":833,"image":20581},"R1l2-BVKRo-G_1hNuZcazw",{"id":20582,"alt":20583,"height":8423,"url":20584,"width":2198},"46586485","welcoming a new employee","https://livestorm.imgix.net/1127/1652362290-shutterstock_1536300065.jpg",{"id":20586,"__typename":811,"text":20587},"N7epeeIvRzKSGrPKzuNv9g","### Step #4. Choose the right communication tools\n\nCommunication tools in the workplace are crucial for team engagement. **Deep dive into the tools you use or will incorporate and make it clear what you’ll be using them for.** A good way is to define a tool for each purpose, but aim for multipurpose tools whenever you can to avoid notification fatigue. You’ll need to define a tool for:\n\n* Instant communication\n* Collaborative note-taking\n* Video conferencing\n* Project management\n* Asynchronous communication (i.e. using video for internal communication instead of meetings)\n\nLivestorm is a great video conferencing tool that allows you to send invites, have interactive meetings and analyze metrics all in one place. Remember to create a [run of show](https://livestorm.co/blog/run-of-show-template-virtual-event) to make sure your internal communication is streamlined.\n\n### Step #5. List key stakeholders\n\nMake a chart with all the key roles that need to be involved in the execution of the internal communications plan, but also the ones who need to be notified if anything happens. That means you should list the responsible people for approvals, sending the communication, and contacting guest speakers for quarterly webinars.",{"id":20589,"__typename":833,"image":20590},"a5n6viPCS5WCbrrQOgMcpQ",{"id":13693,"alt":13694,"height":1487,"url":13695,"width":1489},{"id":20592,"__typename":811,"text":20593},"N_b0lwoGRSG4JfOAMNlHiQ","### Step #6. Define frequency and formats\n\nInternal communications planning can be lengthy. **During this stage, you should list all the formats in which you’ll reach your employees, [like in a company all-hands meeting,](https://livestorm.co/blog/host-all-hands-meeting) and how many times you’ll do it.** Make an SOP for each one of these touchpoints. For example, if you’re sending a monthly newsletter, you should define: \n\n* Which day of the week it’ll go out\n* Who’s responsible for writing and sharing it\n* What content it’ll contain\n* Dos and don’ts (e.g. branding colors, allowed topics, adding images within text and not as attachments).\n\n### Step #7. Define budget and deadlines\n\nAn internal communication strategy can be as expensive as you want. **When budgeting, you need to include the price of each tool and activities you’ve planned to implement.**\n\nFor example, if you’re changing your video conferencing tool, you’ll need to add the price difference to the budget, or if you’re planning on having one webinar with a guest speaker each quarter, you should include an estimated price. \n\n**Setting deadlines is as important as budgeting because it helps you plan and commit to those activities and to the success of your internal communications strategy.**\n\n### Step #8. Test, measure, and adjust\n\nRepeat step one, but this time, measure it against KPIs. Adjust and repeat as needed. Don’t be scared to pull the plug on some internal communication tools or activities.\n\n\n## 3 **mistakes** to avoid in your internal communication strategy\n\n**Good internal communication strategies are easy to follow, especially if your employees are aligned with the company’s values and culture.** If you avoid these mistakes, you’ll be on the right track:\n\n### 1. Ignoring feedback\n\n**One of the biggest mistakes when it comes to creating and implementing a strategy is ignoring the feedback from the people who’ll be impacted by it.** That leads to people not following your communications plan, sticking to old ways, and feeling frustrated and unheard.\n\n### 2. Choosing the wrong tools\n\n**A very common mistake in internal communication plans is to choose either too many tools or ones that are cheaper but difficult to use and unhelpful.** For example, if your sales team needs their project management tool to connect to their CRM but you choose to get two different tools they didn’t ask for, they’ll probably ignore your tool selection and come up with a different solution.\n\n### 3. Overcomplicating guidelines and rules\n\n**K.I.S.S. (keep it simple stupid) is a widely known marketing strategy that you should apply to your internal communication as well.** A typical example of overcomplicating simple things is by adding too many Slack channels. Channels are an amazing feature to segment topics and keep a historical record of them, but when you start to change or create one for each specific topic, people get confused, and your strategy ends up failing.\n\n## How are internal and external communication plans for employees similar?\n\n**[Internal and external communication](https://livestorm.co/blog/internal-external-communication) are always going to be different in tone and length from one another, but not in values.** \nWhen having informal chats, coworkers make jokes, talk about responsibilities, and communicate about random topics daily. That makes informal internal communication more frequent and extensive. External and corporate internal communication can be more precise and topical. \n\nWhile the topics and the tone might be different from internal and external communication, they need to be aligned to work. Some ways in which your formal internal and external communication plan should be similar:\n\n* They both need to send a **clear and relevant message** about the business\n* They should go out **using the right communication channels**\n* External and internal communications need to **have an aligned distribution frequency**\n* Communications need to **repeat relevant messages in different formats** to get them to stick\n* They should go through a **reviewing process to ensure quality and transparency.**",{"__typename":814,"id":20595,"title":20596,"text":20597,"cta":255,"link":6165},"MotuVmD7QkaFHixNk8q92w","Break down silos with Livestorm","Livestorm's all-in-one platfrom will help you communicate across teams",{"id":20599,"__typename":811,"text":20600},"PsvWBLODQZiwpUfrm-eNog","### How to align internal and external communication for your company?\n\n**Internal and external communication should always be aligned, especially when sharing messages with your customers, you need to make sure your internal team is aware of them.** Here’s how to align your internal and external communication plan:\n\n* Make sure both internal and external communication guidelines represent the company’s values\n* Get your HR and marketing team working together to ensure consistency in the messages you share internally and externally\n* Find out what your internal team perceives about how the brand is portrayed externally, and incorporate those insights into your external communications\n* Define the topics are for internal use only\n* Unify the tone. Internal communications can always be more friendly than external communications, but the tone should be similar in both since it portrays your brand\n* Your brand personality should live and represent the company’s culture\n* Come up with a reviewing process that helps you analyze internal and external communications before sharing.\n\n## It’s your time to build your internal communication plan\n\n**You’ve now learned how to create an internal communication strategy for your business to boost your team’s morale and empower them to make decisions aligned with business goals.**",{"id":20602,"alt":20603,"height":897,"url":20604,"width":899},"Zd68IdmkQRSo7lnLret-ew","two blonde women discussing communication in the workplace","https://livestorm.imgix.net/1127/1702599355-internal-communication-strategy.jpg",[20606,20667,20707,20746,20770,20790],{"id":20607,"_firstPublishedAt":20608,"blogPostCategory":20609,"content":20611,"coverImage":36,"coverWithImgix":20663,"slug":20665,"subtitle":20666,"title":20664},"121871449","2022-06-01T15:50:17+02:00",[20610],{"id":1301,"name":694,"slug":695},[20612,20615,20616,20619,20620,20623,20624,20627,20628,20631,20632,20635,20636,20639,20640,20643,20644,20647,20648,20651,20652,20655,20656,20659,20660],{"__typename":811,"id":20613,"text":20614},"121871428","Good team communication is critical to the success of any modern workplace. But keeping everyone on the same page without overwhelming them with notifications can be a challenge, especially for remote or hybrid teams. \n\nThe answer lies in picking the right internal communication tools to boost collaboration and engagement while reducing inbox clutter. To help you choose yours, we asked the Livestorm internal communications team to tell us: \n\n\n\n* **How to select effective internal communication software**\n* **Their recommendations for the 10 best internal communication tools**\n\nLet’s dive in. \n\n\n## How to select **effective internal communication tools?**\n\nSelecting the right business communication tools will depend on your team and business model, but it helps to use the following criteria when evaluating them: user-friendliness, the impact they’ll have on productivity and collaboration, scalability, and value for money. \n\n\n### **User-friendliness** \n\n**Workplace communication tools live and die by their ease of use.** There’s no point investing in a tool unless all your employees, regardless of technical skill, can get set up, use its features correctly, and perform basic troubleshooting. \n\n\nUse free trials to check out the user interface (UI) and features, and ask about onboarding, training, and support materials. A good employee communication app should also integrate with your existing tech stack, and include features to boost adoption and engagement. \n\n\n### **Impact on productivity and collaboration**\n\n**Your internal communication systems should increase productivity and efficiency by making it easy to share information and collaborate.** \n\nLook for office communication tools with time-saving features like instant messaging and search filters. They should also be flexible and customizable enough to adapt to your working methods, not the other way around. \n\n\n### **Scalability** \n\nScalability is particularly important for growing companies: **There’s nothing worse than having to retrain teams to use a new internal team communications tool because the one you signed up for wasn’t flexible enough to grow with you.** \n\nThink about whether all your teams can use a new tool, including roles you may not yet have in the company. And check that pricing will still make sense if you have to go up a tier later on. \n\n\n",{"__typename":2560},{"__typename":811,"id":20617,"text":20618},"146725402","### **Value for money** \n\nPrice is a consideration, but it’s not the most important factor. If a tool meets all the above criteria, it’s well worth the investment. \n\nInstead, **focus on value for money and look for communication apps with pricing that’s transparent and easy to understand.**\n\n\n## 10 best **internal communication tools** in an organization\n\nLet’s take a look at the 10 best internal communication tools that meet those criteria. \n\n\n### 1. Best virtual meeting platform: **Livestorm** \n\nUsing video for internal communications makes it easier to [manage remote employees](https://livestorm.co/blog/managing-remote-employees) and run productive, engaging [virtual town hall meetings](https://livestorm.co/blog/host-virtual-town-hall-meeting), [all-hands meetings](https://livestorm.co/blog/host-all-hands-meeting), and team meetings. You can also [automate employee onboarding](https://livestorm.co/blog/onboarding-automation) with [HR webinars](https://livestorm.co/blog/improving-company-communication-hr-webinar), walkthroughs, or seminars. \n\n\n**Livestorm is an intuitive, browser-based video engagement platform that integrates with common employee communication software like Slack, Calendly, and Typeform.** It’s packed with features to boost collaboration and keep participants engaged, like interactive digital whiteboards, live chat, polls, surveys, and reaction emojis. \n\n",{"__typename":833},{"__typename":811,"id":20621,"text":20622},"146725845","Virtual huddle rooms also boost collaboration by allowing small groups to network, discuss, or solve problems during or after the meeting without the distractions of the office, home, or coworking. \n\nThe sound and video quality are high, with no lag, and the automated recording featuremakes it easy to share the recording with team members who couldn’t attend. Post-event engagement analytics also tell who attended and how long they stayed, so you can make the next meeting even better. ",{"__typename":2418},{"__typename":811,"id":20625,"text":20626},"121871430","### 2. Best instant messaging tool: **Slack**\n\nWith instant messaging and a range of integrations and engagement features, Slack is a firm fixture of many companies’ internal communications stack and has become a sort of virtual office for remote teams. This brings the benefits of close collaboration and reducing feelings of isolation, but it also brings with it the potential for a lot of watercooler talk that can distract your if you’re not careful to turn off notifications during deep focus periods. \n\n**Create channels and groups to share relevant information with the right people and cut down on redundant messaging.** Features like push notifications, tagging, group chat, and search filters get teams communicating and collaborating faster and more efficiently. \n\nCalls and huddles mean you’re not restricted to text. Plus, emojis and GIF plugins bring a little personality to the workplace. And, of course, because it’s so widely used, you can also use it for external communication by looping in clients or contractors. ",{"__typename":833},{"__typename":811,"id":20629,"text":20630},"121871432","### 3. Best email tool: **Gmail** \n\nFor all its plus points, it’s easy for Slack messages to get missed when employees aren’t online. That means there’s still a place in your tech stack for email, and cloud-based Gmail is our pick of the crop. \n\n**With billions of users worldwide, there’s a high chance most employees are familiar with the UI and features, so onboarding is a breeze.** For the uninitiated, it’s still pretty intuitive and easy to pick up. There’s also a huge self-serve support library and helpful forums for troubleshooting. \n\nBest of all, you can get started for free—perfect for startups—and sign up for Google Workspace as you grow. Gmail is at its most powerful when combined with Google Docs, and Sheets. And thanks to Google’s domination of the tech space, most workplace apps are designed to integrate with it. ",{"__typename":833},{"__typename":811,"id":20633,"text":20634},"121871434","### 4. Best knowledge base: **Notion** \n\n**Notion is an all-in-one workspace that facilitates collaboration on projects, documents, and notes.** It’s like an intranet, but more user-friendly and less reliant on IT teams for support and maintenance. By centralizing information, Notion helps eliminate departmental silos, saves time, and makes teams more productive.\n\nIt’s also highly customizable, so it adapts to your team’s needs: just choose a template and drag and drop to create dashboards, wikis, documents, and systems like roadmaps, product updates, or people directories. ",{"__typename":833},{"__typename":811,"id":20637,"text":20638},"121871436","### 5. Best collaboration tool - **Miro**\n\n**Miro is an interactive digital whiteboard that facilitates distributed team collaboration with easy-to-use canvases, pre-built UX, and wireframing templates**. It integrates with Livestorm, so you can use it during virtual meetings for brainstorming, sprint planning, and problem-solving. \n\nMiro is inclusive and easy to use—anyone can join in and start creating—and comes with a wide range of shapes, stickers, and fonts for aesthetically pleasing creations. You can also include images, texts, videos, and links. \n\nMiro works on mobile, tablet, desktop, and interactive displays, and integrates with popular tools like InVision, Marvel, Sketch, and Adobe. ",{"__typename":833},{"__typename":811,"id":20641,"text":20642},"121871438","### 6. Best team bonding tool - **Donut** \n\n**This “virtual watercooler” integrates with Slack to replicate the lighter moments and sense of connection that remote teams often lack.** It comes with a range of customizable templates employees can use to get to know each other through discussion prompts and shadowing opportunities.\n\nJust create a Slack channel, invite teammates, and let Donut grow your mini-community by adding more members. You can also up interactivity with conversation starters, favorite things, conversation-starter topics, and celebrate birthdays and anniversaries. \n\nWho needs a physical office! ",{"__typename":833},{"__typename":811,"id":20645,"text":20646},"121871440","### 7. Best project management tool: **monday**\n\nmonday is a cloud-based project management platform that **keeps hybrid teams on track with features like customizable workflows, timeline views, due date notifications, and instant messaging.** Use it to create and assign projects and get visibility over the whole production process. \n\nUnlike some project management tools, monday is relatively light on email notifications, so it’s a good option to also loop in freelancers and clients. ",{"__typename":833},{"__typename":811,"id":20649,"text":20650},"121871442","### 8. Best digital signing tool: **DocuSign** \nDocuSign is a cloud-based digital signature tool that makes it easy to **securely upload, share, and finalize employee agreements from a range of devices** without resorting to scans or snail mail. Features like automatic reminders also save you a ton of time chasing people, while encryption and audit trails ensure accountability and security. \n\nAs well as the e-signature tool, additional products include DocuSign CLM to streamline negotiations and document creation, review, and approval. Also, DocuSign Insight uses AI for document analysis, comparison, and opportunity identification. ",{"__typename":833},{"__typename":811,"id":20653,"text":20654},"121871444","### 9. Best intranet: **Workvivo** \n\nBilled as the smart alternative to legacy intranets, Workvivo aims to boost inclusivity and engagement while keeping employees informed via a social media-like experience. \n\n**Employees can post content, get updates, connect, share, and interact in real-time via livestream, multimedia, and personal activity feeds.** They can also nominate each other for awards, and give shout-outs. The aim is to keep everyone in the loop without clogging up people’s inboxes or overwhelming them with messages. \n\nWorkvivo also has useful features for managers, like polls and surveys to collect valuable employee feedback and keep tabs on morale. ",{"__typename":833},{"__typename":811,"id":20657,"text":20658},"121871446","### 10. Best internal newsletter: **Mailchimp**\n\nYes, it’s a marketing tool, but you can also use Mailchimp for internal communications: **It’s often easier for busy teams to catch up on company news and important announcements with a regular newsletter in their inbox than instant messaging.**\n\nMailchimp’s intuitive UI and range of customizable drag-and-drop templates make it easy to create elegant, branded newsletters with eye-catching visuals. You can also segment your lists, and track opens and engagement to see what gets your teams’ attention. \n",{"__typename":833},{"__typename":811,"id":20661,"text":20662},"121871448","## Logging off\n\nEffective internal communications is key to managing in-house, remote, or hybrid teams, so it’s essential to select the right tools. **The best internal communication platforms are easy to use, scalable, and slot seamlessly into your tech stack and workflows.** Most importantly, they offer features to keep employees engaged, motivated, and collaborating. \n\nGet off to a good start by investing in a video engagement platform like Livestorm, which ticks all the boxes for engaging your teams through virtual meetings. \n\n\n## **Frequently asked questions** about communication tools\n\n\n### What is internal communication software?\n\nInternal communication software is a centralized channel for one-to-one or one-to-many virtual internal communications. These platforms are designed for employees to come together, share and access information online to facilitate communication and collaboration between remote, in-house, or hybrid teams. \n\n\n### What are the most popular internal communication tools in the workplace?\n\nSome of the most popular internal communication tools in the workplace include: \n\n\n* Video engagement platforms like Livestorm\n* Instant messaging like Slack\n* Document collaboration tools like Notion\n* Intranets like Workvivo\n* Team building apps like Donut ",{"id":2877,"alt":20664,"height":1778,"url":2879,"width":2006},"10 Internal Communication Tools You Need to Try Right Now","internal-communication-software-tools","Find out which internal communications tools you need to get distributed teams on the same page and working effectively, and happily, together.",{"id":20668,"_firstPublishedAt":20669,"blogPostCategory":20670,"content":20672,"coverImage":36,"coverWithImgix":20700,"slug":20704,"subtitle":20705,"title":20706},"122159969","2022-06-15T14:19:36+02:00",[20671],{"id":766,"name":674,"slug":675},[20673,20676,20677,20680,20681,20684,20685,20688,20689,20692,20693,20696,20697],{"__typename":811,"id":20674,"text":20675},"122159962","Any virtual or live event needs a director to run the show.\n\nMuch like a director on a movie set, there are various moving parts you need to account for. \n\nYour participants and ‘crew’ need detailed organizational documents just like actors need scripts to cue places, lines, and scenes, and keep everyone on the same page. \n\nBut keeping all these cues in one place and knowing how to organize them can be daunting. You want to make sure everyone knows what they’re doing (and when) so your event runs smoothly, but how? \n\nOne solution is to create a run of show – but what is it and why does it help? \n\nWe’ve spoken to our internal communication team to tell us: \n\n\n\n* What a run of show is \n* Why you need a run of show\n* How to create a run of show template \n\nLet’s dive in. \n\n\n## What is a **run of show?**\n\n**A run of show is a living document that outlines minute-by-minute line items within an event.** It’s like your event’s storyboard – covering everything from production cues to speakers and event topics – so everyone knows what they need to do and when. \n\nFor virtual events (see: [great virtual event ideas](https://livestorm.co/blog/fun-virtual-event-ideas)) a run of show is less about production cues like lighting and stage location, but having a crystal clear image of the event’s progression. This includes a to-the-minute breakdown of speakers and talking points and any Q&As or audience breaks. ",{"__typename":833},{"__typename":811,"id":20678,"text":20679},"122159964","## How is a **run of show** different from an **agenda**?\n\nA run of show is a **comprehensive minute-to-minute breakdown of all the components that make up your event – from speakers to intros and supporting materials**. \n\nAn event agenda is a broader outline of event topics and speakers and doesn’t dive into the more granular details required to run the show – like the amount of time allotted per speaker per topic, or the amount of time allocated to attendee Q&As. \n\n\n## Why do you need a **run of show for a virtual event?**\n\nA run of show is crucial to running **a streamlined virtual event that flows naturally and makes sense to attendees** – by organizing key event details and keeping everyone on the same page. \n\nOther run of show benefits include: \n\n\n\n* Putting presenters and organizers at ease \n* Spotting potential event problems or areas of friction \n* Making event changes without disrupting the flow of the event \n* Envisioning the event from your audience’s perspective to keep their needs top of mind \n\nRegardless of if you [host a webinar](https://livestorm.co/blog/everything-you-need-to-know-to-create-your-first-webinar) or [panel discussion](https://livestorm.co/blog/panel-discussion), or [stream a webcast](https://livestorm.co/blog/4-steps-for-organizing-a-successful-webcast), you’ll need a living document that covers all your bases. \n\nIf you’re [livestreaming](https://livestorm.co/blog/beginner-guide-livestreaming) your event, make planning easier by finding a reliable [video engagement platform](https://livestorm.co/blog/video-engagement-platform) that quickly connects participants no matter the event type. If you’re using Livestorm, you can easily manage your virtual event from start to finish and automate entire events with CTAs and start and stop times. ",{"__typename":2560},{"__typename":811,"id":20682,"text":20683},"122159966","Let’s explore how to build a run of show template for a best-in-class event. \n\n\n## **How to build** a run of show template\n\nRun of show templates can be made for virtual, hybrid, or in-person events, and should contain specific information relevant to your event’s ‘location’. \n\nFor example, if it’s a virtual event, make sure you include a small section above the run of show itself with easily accessible links to the event’s video engagement platform, the presenters’ backstage pass link, pre-roll links, and links to any media assets. \n\nThen, in the same section (regardless of event type or location), include links to the event script, event brief, slide deck, event time and name, and call time(s). ",{"__typename":833},{"__typename":811,"id":20686,"text":20687},"122159968","After you’ve outlined the essential details and made event links easily accessible to everyone involved, you can turn your attention to the following event elements: \n\n\n\n1. Panelist information and contact details \n2. Timestamps of each discussion topic \n3. Talking points\n4. Videos or supporting materials and documentation \n\nUse the following example for ideas on how to start crafting your template. Then, build out your run of show template with the key tips below. ",{"__typename":833},{"__typename":811,"id":20690,"text":20691},"122159971","### **1. Find your story to connect themes and topics naturally**\n\nTo start building your template, you’ll need to **consider the progression of the story you’re telling**. \n\nAsk yourself why you’re hosting the event, and what part it plays in your overall brand story. Then consider how you can connect the dots between speakers or topics while always **referring back to how they add value to your audience**. \n\nYou can start by roughly brainstorming and outlining your virtual event’s speakers and discussion topics. Then, think about the flow of the topics themselves: does the topic progression and order make sense? If not, adjust accordingly. \n\nAt this point, you can segment and slot in each keynote speaker, panel discussion topic, or workshop based on order and relevance. Think about: how long each topic will take, and when it makes sense to schedule breaks or Q&As. \n\nThen consider how you want to open and close the event and how much time you want to set aside for introductions. Ask yourself: what topics get attendees warmed up? What topics leave a lasting impression? Weave these into your story to help boost [video engagement metrics](https://livestorm.co/blog/video-engagement-metrics) and delight attendees. \n\n\n### **2. Provide all the key information**\n\nYour run of show is only as valuable as the information that goes into it. \n\nYou’ll want to **include all relevant details and links in the template to make sure everyone has access to crucial information and supporting materials.**\n\nAdd particulars like speakers’ contact information and presentation topics, as well as any links to key documents, slideshows, streaming tools, event decks, briefs, scripts, or videos appearing in the event for a smooth, seamless flow. \n\n\n### **3. Color-code each segment**\n\nRun of show templates involve a lot of moving parts – like multiple speakers, various media, and event production or tech requirements. \n\nThat’s why **color-coding each segment of your event can help you make sure it’s super clear for everyone when you’re ready to go live**. \n\nAssign different colors for things like: intros and outros, speakers, pre-recorded videos, panelists or other live content, and product walkthroughs or Q&A sections. \n\nFor larger or hybrid events, provide a key to ensure everyone knows what each color means, for example, which parts of your event are live or virtual. \n\nThis additional layer of organizational finesse can help you master more complex events and use your virtual events as collateral for your [video engagement marketing](https://livestorm.co/blog/video-engagement-marketing-trend) efforts. \n\nIf you’re using a video engagement platform like Livestorm, you can automatically record events so registrants can easily access and watch your events at any time. ",{"__typename":2560},{"__typename":811,"id":20694,"text":20695},"122159974","### **4. Share with the main players early**\n\nOnce the speakers or panelists are confirmed, share the run of show with everyone involved. \n\nIt gives speakers the opportunity to **make any relevant changes to the proposed topic duration or order, based on their expertise and insight**. \n\nIt also keeps everyone involved aware of any changes and can shape how other speakers approach or alter their topics or time segments. \n\nBy sharing your run of show weeks before the event, you’re fostering a collaborative, transparent, and honest environment that helps keep key players at ease and in the know. \n\n\n### **5. Be flexible throughout planning and even during the virtual event**\n\nYour run of show template is the paper version of your event – but, it should remain fluid or ‘alive’ to accommodate any event updates or changes. \n\nWhen you start creating your template, you’ll notice it’s a rough sketch of speakers and talking points that gets granular as event details crystalize. \n\nHowever, event details can change and should change (see point above) and it’s important to keep this in mind when building out your template. Remember: it’s not set in stone. It’s a paper document that exists to reduce stress, not add to it. \n\nOn the day of the event, use your run of show as a trusty guide – but don’t panic when your virtual event doesn’t strictly adhere to it. Work around and adapt to unexpected changes by adding or subtracting minutes from one or multiple segments, which are all already laid out in the template. \n\n\n## **Use your run of show** to steal the spotlight \n\nA run of show is a vital document that can transform your virtual event into a blockbuster hit that delights and brings value to your audience. \n\nUse our tips to craft your run of show template for a **streamlined, comprehensive, and meaningful virtual event**. \n\nThen, use a video engagement platform like Livestorm to make it easy for your audience to participate without downloading anything, and engage them with interactive features like polls, emoji reactions, and live chat. \n\n\n",{"__typename":2418},{"__typename":811,"id":20698,"text":20699},"146184307","## **Frequently asked questions** about run of show templates\n\n\n### What should be in a run of show document?\n\nA run of show document is a comprehensive minute-to-minute breakdown of all the components that make up your event – from speakers to intros and supporting materials. Things to include in a run of show document include: \n\n\n\n* Panelist information and contact details \n* Timestamps of each discussion topic \n* Talking points\n* Links to videos or supporting materials and documentation \n\n\n### How do you write a virtual event description?\n\nTo write a virtual event description, you’ll need to briefly state and summarize what your event is about, its keynote speakers or panelists (or any additional content), and what value it brings potential attendees by highlighting _how_ your event will help potential participants achieve their goals. \n\n\n### What should you not include in a run of show template? \n\nA run of show template shouldn’t contain anything that distracts organizers and participants from understanding the exact flow of the event and their place in it. Things not to include in a run of show template include: \n\n\n\n* Catering details \n* Full-length presentations or speeches \n* Speakers’ personal notes ",{"id":20701,"alt":20702,"height":1778,"url":20703,"width":2006},"46916061","How to create a run of show template for a knock-out virtual event","https://livestorm.imgix.net/1127/1654889577-how-to-create-a-run-of-show-template-for-a-knock-out-virtual-event.jpg","run-of-show-template-virtual-event","Use our simple guide to build an effective run of show template and run excellent virtual events. ","How to Create a Run of Show Template for a Knock-Out Virtual Event",{"id":20708,"_firstPublishedAt":20709,"blogPostCategory":20710,"content":20712,"coverImage":20736,"coverWithImgix":20739,"slug":20743,"subtitle":20744,"title":20745},"1632602","2019-10-22T16:27:45+02:00",[20711],{"id":1301,"name":694,"slug":695},[20713,20716,20719,20722,20723,20726,20729,20732,20733],{"__typename":811,"id":20714,"text":20715},"1632593","Human resources can take many forms. In the eyes of most staff, **the HR team is in charge of onboarding new staff, and it makes sure that everyone gets paid**. \n\nFrom there, it gets a bit murky. Everyone can see that the HR staff is busy. But doing what, exactly? \n\nBut you know how demanding and varied the role can be. And you need to communicate this clearly to the whole team - especially new staff. More importantly, you need to **show other staff how HR impacts their day-to-day**, and what you need from them. \n\nIn this post, we’re going to show you how webinars can be a valuable tool for business communication. **Webinars help you communicate clearly, far and wide**, and without investing enormous energy.\n\nBut before we go into detail, let’s look at the main responsibilities of modern HR teams.",{"__typename":811,"id":20717,"text":20718},"1632635","### Key functions of your HR team\n\nLet’s really spell out what HR professionals do all day. While there’s a lot on this list, there’s also plenty that we haven’t mentioned. \n\n**Human resources is responsible for**: \n\n\n\n* Recruiting and training new staff\n* Record keeping and tax compliance\n* Payroll and benefits\n* Performance reviews and professional development\n* Employee relations\n* Legal compliance\n\nEven if some of these functions involve other teams - you may have a dedicated legal or [finance department](https://www.cfoconnect.eu/en/resources/meetup-recap/finance-department-structure), for example - they’re under the HR umbrella. \n\nAnd you need **clear and concise ways to communicate these roles to the rest of the company**. Which is where webinars can be incredibly useful. \n",{"__typename":811,"id":20720,"text":20721},"1632594","\n## Why HR webinars make so much sense\n\nWebinars have a few key characteristics that should appeal to busy HR professionals who want to streamline their business communication: \n\n\n### They’re one-to-many\n\nThe more your company grows, the quicker your day-to-day responsibilities add up. Where you once had one new person to onboard each week, now you may have five or ten. \n\nThey’ve all got different job descriptions, and many won’t even be in the same location. Webinars help you reach them all at once, even in remote offices and different countries.\n\n### They’re recordable\n\n**HR teams spend _a lot_ of time repeating the same information**. It’s important information, of course. But telling every new staff member the same basic details - or delivering the same employee the same details six times - can be tiresome. \n\nAnd it’s not just the basics. Human resources regularly has high-value news to share, and key processes to explain. These can be done in an “all hands” staff meeting, but **what happens when people can’t attend**? \n\nPresenting these meetings via webinar (and webcasting your in-person meetings) means you have a record for everyone to refer to. \n\n[Spendesk](https://spendesk.com) uses Livestorm for exactly this reason. The team livestreams all team meetings for remote workers to attend, and then makes the recordings available. Which means all information is obtainable to everyone, forever.\n\n### They’re accessible from anywhere\n\nOne thing that can slow down business communication is trying to get everyone in the same room at the same time. You want to be efficient, which means you really want to talk to everyone at once.\n\nWhich means **you often need to wait until the best possible time to present information** - a time that suits everyone. \n\nWebinars make this less necessary. If people can’t make it into the meeting room, they can join from wherever. And if they can’t make a certain time, they can always watch the replay. ",{"__typename":833},{"__typename":811,"id":20724,"text":20725},"1632598","## How webinars help with specific HR functions\n\nWe looked at the key roles for HR teams above. So now let’s see how webinars and web conferences can help you execute these roles. \n\n### Recruitment\n\n[Webinars for recruitment](https://livestorm.co/blog/how-to-look-better-video-call) aren’t yet as common as they are for sales or marketing. But they give you a great opportunity to meet and present to a range of candidates at once, without much time and effort from either you or them. \n\nFor companies receiving dozens of CVs each week, this is a great way to sort out who’s serious about the job, and to make your first pitch. That’s efficiency at its best.\n\nTo do this, simply **organize an introductory webinar for all job prospects**. Explain the history of the company, the culture, and what kinds of candidates you’re looking for. Candidates can then interact and ask questions, and both sides can see if there’s a good fit.\n\nYou can even do this _for each open position_ if you have enough CVs coming in. This is a nice first step, **especially if you have a long or difficult application process**. Candidates can be sure that it’s worth investing their time, and you’ll be able to turn away some bad fits before the process wastes anyone’s time.\n",{"__typename":811,"id":20727,"text":20728},"1632599","### Onboarding and training\n\n[Onboarding new staff](https://livestorm.co/blog/onboard-remote-workers-with-video) can be incredibly repetitive. There are certain details you have to deliver in essentially the same way to every new member of staff. \n\nWhile it’s important to meet new team members in-person and establish a rapport, doing everything face-to-face is a large burden. \n\n**Webinars let you conduct onboarding from anywhere**, to a whole induction class at once. If an attendee (or the presenter) can’t be physically in the room, the workshop can still go ahead. \n\nSince they can be recorded, **some information can be presented once and then shared with each subsequent employee**. \n\nYou wouldn’t want to do 100% of your onboarding through a computer screen. But this is a great way to speed up the process for the HR team while still delivering all important information. \n\n",{"__typename":811,"id":20730,"text":20731},"1632600","### Legal and financial compliance\n\nThis is an incredibly important part of the HR portfolio, but one that only impacts the rest of the company from time to time. While _you_ may have to know all the ins and outs, **most staff will only remember the rules at the moment you explain them**.\n\nThis leads to two problems. Either: \n\n\n1. You have to remind individual staff about rules and regulations you’ve already explained; or\n2. You have a lot of non-compliant behavior in your company. \n\nNeither is a good outcome. \n\nThis is why **it’s vital to record your irregular workshops**. Instead of needing to walk every forgetful team member through each issue, they can simply refer back to your presentation. \n",{"__typename":833},{"__typename":811,"id":20734,"text":20735},"1632601","### Payroll and benefits\n\nFor modern companies, a lot of the payroll process is now done through tools and online. Which means there’s **new technology for staff to tackle whenever they need to access payslips or apply for leave**. \n\nHR teams can use recorded webinars to explain these processes, just as we’ve seen above. Anything to keep people from bothering you with the same boring questions. \n\nBut the added benefit of webinars is screensharing. HR teams can **create short walk-through videos using their [webinar software](https://livestorm.co/webinar-software-comparison)**, without any technical or video editing skills. \n\nOf course, there are plenty of other ways for creative HR teams to use webinars. The goal should be to cut down on repetition, and still ensure that every team member has the information they need to succeed. \n\n\n## The real value of HR webinars is efficiency\n\nWhen you find yourself repeating the same processes over and over, it’s time to rethink your approach. \n\nAs we’ve seen, [webinars are ideal](https://livestorm.co/blog/smart-webinar-tips-from-14-marketing-experts) because they let you talk to as many people as you need to, without always going over old ground. If the topic is evergreen, you simply record the presentation and share it with everyone. \n\nIf there’s something new and pressing to explain, webinars ensure that you can reach everyone in a way that suits them, without having to go out of your way. \n\nHR pros are too busy and too valuable to the business to waste precious time rehashing the same topics. Now, you don’t have to. \n",{"id":20737,"alt":36,"height":3224,"url":20738,"width":899},"1442303","https://livestorm.imgix.net/1127/1584120702-company-communication.png",{"id":20740,"alt":20741,"height":15942,"url":20742,"width":15944},"13317020","young woman working on her laptop","https://livestorm.imgix.net/1127/1618493141-improving-company-communication-with-hr-webinars.jpg","improving-company-communication-hr-webinar","Webinars are a great way to onboard new employees, communicate across departments, and streamline your process. Discover why they're so important for business communication.","Improving Business Communication with HR Webinars ",{"id":3188,"_firstPublishedAt":20747,"blogPostCategory":20748,"content":20750,"coverImage":36,"coverWithImgix":20769,"slug":3191,"subtitle":3290,"title":3356},"2022-06-02T15:40:03+02:00",[20749],{"id":2072,"name":2073,"slug":2074},[20751,20752,20753,20754,20755,20756,20757,20758,20759,20760,20761,20762,20763,20764,20765,20766,20767,20768],{"__typename":811,"id":3209,"text":3210},{"__typename":833},{"__typename":811,"id":3218,"text":3219},{"__typename":833},{"__typename":811,"id":3227,"text":3228},{"__typename":811,"id":3230,"text":3231},{"__typename":833},{"__typename":811,"id":3236,"text":3237},{"__typename":2418},{"__typename":811,"id":3244,"text":3245},{"__typename":833},{"__typename":811,"id":3255,"text":3256},{"__typename":811,"id":3258,"text":3259},{"__typename":833},{"__typename":811,"id":3269,"text":3270},{"__typename":811,"id":3272,"text":3273},{"__typename":833},{"__typename":811,"id":3281,"text":3282},{"id":3284,"alt":3285,"height":3286,"url":3287,"width":2006},{"id":2841,"_firstPublishedAt":20771,"blogPostCategory":20772,"content":20774,"coverImage":36,"coverWithImgix":20789,"slug":2844,"subtitle":2927,"title":2997},"2022-06-03T17:46:32+02:00",[20773],{"id":1301,"name":694,"slug":695},[20775,20776,20777,20778,20779,20780,20781,20782,20783,20784,20785,20786,20787,20788],{"__typename":811,"id":2863,"text":2864},{"__typename":833},{"__typename":811,"id":2872,"text":2873},{"__typename":833},{"__typename":811,"id":2881,"text":2882},{"__typename":833},{"__typename":811,"id":2890,"text":2891},{"__typename":2560},{"__typename":811,"id":2897,"text":2898},{"__typename":2418},{"__typename":811,"id":2905,"text":2906},{"__typename":811,"id":2908,"text":2909},{"__typename":833},{"__typename":811,"id":2919,"text":2920},{"id":2922,"alt":2923,"height":1778,"url":2924,"width":2006},{"id":20791,"_firstPublishedAt":20792,"blogPostCategory":20793,"content":20795,"coverImage":36,"coverWithImgix":20834,"slug":20838,"subtitle":20839,"title":20836},"122158502","2022-06-16T14:25:03+02:00",[20794],{"id":1301,"name":694,"slug":695},[20796,20799,20800,20803,20804,20807,20808,20811,20814,20815,20818,20819,20822,20823,20826,20827,20830,20831],{"__typename":811,"id":20797,"text":20798},"122158485","**If your internal communications and external communications aren’t aligned, it sends inconsistent messaging to your employees and customers.** This can confuse both of them and undermine trust in your brand. \n\nTo overcome this, we asked our own internal and external communications experts at Livestorm for their advice on aligning internal and external communications strategies. Based on those conversations, we’ve put this handy guide covering internal vs external communication, including: \n\n\n\n* [Internal and external communication examples](https://app.ahrefs.com/keywords-explorer/google/us/overview?keyword=internal%20and%20external%20communication%20examples)\n* What the difference is between internal and external communication\n* How to align your internal and external communications strategies \n\nLet’s dive in. \n\n\n## What’s the difference between **internal and external communication**?\n\nLet’s take a look at the key similarities and differences between internal and external communication. \n\n\n### **What are the key differences between internal and external communication?**\n\n**Internal communication is often less formal, more frequent, and more extensive than external communication.** It can be one-to-one or one-to-many, and flow in several directions: top-down, bottom-up, or horizontally. \n\nEvery department is involved in internal communication, but developing a strategy is the responsibility of people or HR teams. The aim is to eliminate departmental silos and get information flowing between teams so they can work together effectively. ",{"__typename":2418},{"__typename":811,"id":20801,"text":20802},"122158487","External communication usually falls to marketing, sales, customer success, or investor relations teams. It tends to involve everything to do with the brand, product, pricing, results, etc. The goal is often customer acquisition and retention. \n\nExternal marketing communications are usually one way and one-to-many. However, sales conversations, and conversations with suppliers, partners, and investors, can also be two-way. \n\n\n### **What are the key similarities between internal and external communication?**\n\nExternal and external business communications have several things in common: \n\n\n\n* Both aim to deliver a clear message and present the company in a certain way \n* Whether you’re addressing an external or internal audience, you need to use the right channels and frequency of communications\n* Messages may need to be repeated several times for them to stick\n* Communications need to be carefully managed: While transparency is desirable, it’s necessary for employees, customers, partners, or investors to know everything about the company \n* **Both can benefit your company and bottom line.**\n\nLet’s take a look at how. \n\n\n## How can external and internal communication work together to **benefit your business**?\n\nAligning external and [internal communications strategies](https://livestorm.co/resources/guides/internal-communication-strategy) benefits your business by ensuring messaging is coherent, building trust, improving reach, building a company culture, improving strategic alignment and organization, and providing ideas. Here’s how: \n\n\n### **Coherent messaging and branding** \n\n**Getting customer-facing teams like marketing, sales, and customer success to use the same language avoids confusing customers.** For example, we position Livestorm as a video engagement platform, so we don’t want our sales team calling it a webinar platform. For this reason, it’s important everyone uses the same terms in internal communications. \n\nAlso, even non-customer-facing employees transmit an image to the outside world, like when they talk to friends and family. So it’s important that your messaging, positioning, and how you present your brand are aligned. Best of all, it can boost revenue by up to 20%. \n\n\n",{"__typename":833},{"__typename":811,"id":20805,"text":20806},"146476290","### **Builds trust and engagement** \n\n**Unified messaging helps you come across as genuine and creates trust among customers. According to a post-pandemic study by Stackla, 88% of customers say authenticity is a major influence on brand choice.**\n\nIt also builds trust among teams, who should never find out about important announcements from the press. Also, if they feel what you tell customers doesn’t reflect reality, they may become disengaged and unmotivated. \n\n\n### **Improved reach** \n\n**Aligning internal and external communication empowers all your employees to become brand ambassadors and extends the reach of your marketing efforts.** If they’re communicating about the company to their LinkedIn network, chances are you’ll reach more people and gain new followers. Plus, there’s already trust there. \n\n\n",{"__typename":2560},{"__typename":811,"id":20809,"text":20810},"122158489","### **Builds company culture** \n\nOften, it’s not what employees say, but how they say it that sticks in customers’ minds. So **your internal corporate communications should be consistent with the values you’re conveying in external corporate communication.** The employee experience and company experience are connected, and happy employees make the best advocates. \n\n### **Better strategic alignment**\n\n**When employees understand the messaging and values external departments are trying to communicate, it helps align them with the overall business strategy.** And understand their role in upholding brand promises. This makes it easier to get everyone on the same page and working together for company success. \n\n\n### **Provides valuable insights and ideas** \n\n**If you’re launching a new product or feature, communicating it to employees first will reveal which concepts customers are likely to struggle with.** So you can incorporate those insights into [client onboarding](https://livestorm.co/blog/client-onboarding) or [customer education ](https://livestorm.co/blog/customer-education)materials. \n\nCross-company collaboration also helps marketing discover new content ideas, like customer success stories or case studies. Sharing these internally as well as externally is also a great way to highlight the contributions of individual employees. \n\n\n### **Improved organizational efficiency and agility** \n\nAligning internal and external communications requires inter-departmental collaboration. This **provides more diverse opinions and eliminates departmental silos, which boosts efficiency and productivity, and puts your company in a better position to navigate change.** It also saves time when you have a content repository or knowledge base that all teams can access. ",{"__typename":811,"id":20812,"text":20813},"122158491","## 9 **best practices** to align internal and external communications \n\nYou can align your internal and external communication by getting leadership buy-in, identifying key stakeholders, creating brand guidelines, testing communication internally, keeping marketing involved, and using the right tools. Here’s how: \n\n\n### **1. Get leadership buy-in** \n\nAligning strategies and materials takes time and resources, so get C-level sign off before you start looping in multiple departments. **Put together an action plan that focuses on the steps to achieve your goal, and the benefits to the company, especially in terms of revenue and increased efficiency.**",{"__typename":833},{"__typename":811,"id":20816,"text":20817},"122158493","### **2. Identify key stakeholders**\n\nKnowing who you need to collaborate with will speed up the process of alining messaging and developing materials. \n\nFor example, if you’re working on recruitment materials, you want marketing, HR or the people team in the room. If it’s product benefits or a new features launch, get input from product, marketing, customer success, and sales. \n\n**Establish a two-way flow of information between relevant departments so you can create engaging, shareable, on-brand content that can be endlessly reused and repurposed.**\n\n\n### **3. Create brand guidelines** \n\nPrepare materials with approved ways to talk about the company and share them internally. \n\nFor example, an intranet page with social media assets and ways to describe the company in one sentence, paragraph, or page. **This ensures everyone uses the right language and transmits the right image.** It also means marketing doesn’t have to be across every communication and channel, and can repurpose material for marketing campaigns. \n\nShare guidelines and materials with other departments, C-suite, and new employees during onboarding (so they can update their LinkedIn) and remind everyone regularly to use them.",{"__typename":833},{"__typename":811,"id":20820,"text":20821},"122158495","### **4. Develop and test communication internally first** \n\nIf you need to communicate something, first agree on the main messages and how to present them with key stakeholders. Then, test it out on internal teams to gather feedback, see which questions arise, whether there’s any confusion, and if your messages stick. **Incorporate these insights before you take it outside the company.**\n\n\n### **5. Always get marketing in the room** \n\nMarketing should be involved in the development of internal communications as much as external. **It’s their job to communicate with the public, so they need to be aligned.** Plus, if messages from C-level or other departments are incoherent, that will result in marketing messages that confuse customers. \n\n\n### **6. Connect marketing customers** \n\n**Incredible as it sounds, marketing is often the department that spends the least time talking to customers**. Overcome this by having them listen to [virtual sales calls](https://livestorm.co/blog/virtual-sales-calls) and talk to customer success, sales, and product teams. This helps overcome the disconnect between what marketing is putting out and what customers want to know. \n\n\n### **7. Use consistent branding** \n\n**Use the same colors, fonts, images, and tone in your internal and external communication materials for consistency.** If you redesign your brand, don’t forget to also give your intranet and internal materials an overhaul.",{"__typename":833},{"__typename":811,"id":20824,"text":20825},"122158497","### **8. Empower your employees to become brand ambassadors** \n\nConnect employees to your brand by giving them the tools, training, and information they need to communicate your values and USPs. For example, training days, seminars, product prototypes, simulations, case studies, etc. \n\n**You can also take advantage of [virtual team meetings](https://livestorm.co/blog/host-virtual-town-hall-meeting) like the monthly [all-hands](https://livestorm.co/blog/host-all-hands-meeting) to remind employees of brand guidelines and the value of consistent communication.**",{"__typename":833},{"__typename":811,"id":20828,"text":20829},"122158499","### **9. Use the right channels and tools** \n\nChoose the most appropriate internal and external communication channels and tools for your audience and brand to maintain consistency and promote your values. \n\nFor example, since **Livestorm’s [virtual meeting software](https://livestorm.co/blog/best-virtual-meeting-platforms) facilitates remote team collaboration, we use a centralized knowledge base and tools that allow us to communicate asynchronously.** It also allows us to run engaging internal meetings and external events like [content marketing webinars](https://livestorm.co/blog/content-marketing-with-webinars). ",{"__typename":2418},{"__typename":811,"id":20832,"text":20833},"122158501","For more recommendations, check out our lists of [internal communication software and tools](https://livestorm.co/blog/internal-communication-software-tools) and [best virtual event platforms](https://livestorm.co/blog/best-virtual-event-platforms). \n\n\n## Improving internal and external communication **in the workplace** \n\nAligning internal and external communication has huge benefits for your teams and your bottom line. **When you communicate consistent messaging and values, it builds trust in your brand and boosts engagement among employees and customers.**\n\nGet off to a good start by implementing these best practices, and invest in a video engagement platform like Livestorm that comes packed with features like reaction emojis, polls and surveys, live chat, and Q&A to boost engagement and participation. \n\n\n## **Frequently asked questions** about internal and external communication\n\n\n### What is internal communication?\n\nInternal communication takes place within a business between teams, departments, management, and employees. This typically includes most communication by the human resources team, for example. \n\n\n### What are good internal communication examples?\n\nSome good examples of internal communication are team and company meetings, educational seminars, webinars, presentations, newsletters, emails, phone, and instant messaging like Slack, etc. \n\n\n### What is external communication?\n\nExternal communications take place between your brand and customers, partners, investors, or suppliers.\n\n\n### What are good external communication examples?\n\nSome good examples of external communications include social media messaging, company announcements communicated by newsletter or company blog, and your company website. Also, sales calls and demos with customers. ",{"id":20835,"alt":20836,"height":1776,"url":20837,"width":2228},"46915627","How to Align Internal and External Communication for Your Company","https://livestorm.imgix.net/1127/1654875710-how-to-align-internal-and-external-communication-for-your-company.jpg","internal-external-communication","9 best practices to align internal and external communication in your company to benefit your customers, employees, and your bottom line. ","Are you about to create your internal communication strategy but don’t know how to begin? Check out these employee communication best practices to learn how to do it. ",[20842],{"id":20843,"contentData":20844},"H9cTCrMqTNC6uPV8Wh-0xg",{"@context":1143,"@type":1144,"mainEntity":20845},[20846,20850,20854,20858],{"@type":1147,"name":20847,"acceptedAnswer":20848},"What is an internal communication strategy?",{"@type":1150,"text":20849},"An internal communication strategy is a plan for communicating with internal stakeholders at your company. A good strategy will set out guidelines for effectively sharing information and enhancing your company culture via dedicated communication channels.",{"@type":1147,"name":20851,"acceptedAnswer":20852},"Why is an internal team communication strategy important?",{"@type":1150,"text":20853},"Here’s why you should incorporate an internal communications framework in your business: To keep people aligned and informed on business goals and decisions. Even if you don’t have all the answers, it’s essential to keep your people in the loop on topics that may concern them. Virtual Town Hall meetings are great to address this. To increase team productivity and morale. When everyone is encouraged to share ideas and have visibility of the business decision-making process, they feel valued, included, and engaged. To promote company culture. Culture is taught and shared amongst your team members through every interaction. Having clear and effective internal communications guidelines keeps the right culture thriving through messages or All Hands meetings. To get employees excited about events, virtual team building activities, and overall company announcements. Clear guidelines for communication in the workplace that state the best frequency, topics, and channels can help you make touchpoints more engaging, exciting, and relevant. To increase brand perception. All businesses represent two brands, a product or service brand (what they sell) and an employer brand (how they’re perceived by talent). Both brands should represent the same values. Also, if your employees feel listened to and included, they’re most likely to share positive reviews and increase the employer’s brand perception.",{"@type":1147,"name":20855,"acceptedAnswer":20856},"How are internal and external communication plans for employees similar?",{"@type":1150,"text":20857},"Internal and external communication are always going to be different in tone and length from one another, but not in values. When having informal chats, coworkers make jokes, talk about responsibilities, and communicate about random topics daily. That makes informal internal communication more frequent and extensive. External and corporate internal communication can be more precise and topical.",{"@type":1147,"name":20859,"acceptedAnswer":20860},"How to align internal and external communication for your company?",{"@type":1150,"text":20861},"Internal and external communication should always be aligned, especially when sharing messages with your customers, you need to make sure your internal team is aware of them. Here’s how to align your internal and external communication plan: Make sure both internal and external communication guidelines represent the company’s values\nGet your HR and marketing team working together to ensure consistency in the messages you share internally and externally. Find out what your internal team perceives about how the brand is portrayed externally, and incorporate those insights into your external communications. Define the topics are for internal use only. Unify the tone. Internal communications can always be more friendly than external communications, but the tone should be similar in both since it portrays your brand. Your brand personality should live and represent the company’s culture. Come up with a reviewing process that helps you analyze internal and external communications before sharing.","Why You Need an Internal Communication Strategy for Your Business",{"id":19212,"alternativeVersions":20864,"_locales":20866,"_publishedAt":19213,"_updatedAt":20867,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":20868,"blogPostAuthor":20870,"cluster":20872,"content":20877,"coverImage":36,"coverWithImgix":20951,"bottomContentOffer":166,"date":6229,"headerCta":493,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":20952,"relatedPillarPage":493,"seoDescription":19272,"sidebarContentCard":166,"structuredData":21133,"subtitle":19272,"title":19273,"slug":19271},[20865],{"locale":756,"value":19271},[756],"2023-12-21T11:18:18+01:00",[20869],{"id":872,"name":681,"slug":682},{"id":1028,"avatar":20871,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1037,"bottomContentCardCtaTitle":1038,"bottomContentCardText":1039,"bottomContentCardTitle":1040,"displayCustomerLogoSection":493,"headerCtaText":1041,"headerCtaCtaTitle":1038,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":20873,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1057,"title":1058,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1043,"trackName":32,"trackNameFallback":1044,"backgroundImage":20874,"coMarketing":493,"ebook":36,"image":36,"resourceType":20875,"shortDescription":1055,"slug":1056,"title":1044},{"id":1046,"alt":1047,"height":1048,"url":1049,"width":1048},{"id":1051,"color":1052,"cta":1053,"icon":20876,"name":635},{"id":575,"name":576},[20878,20879,20880,20887,20888,20891,20892,20896,20897,20900,20901,20909,20910,20914,20915,20919,20920,20927,20928,20935,20936,20942,20943,20950],{"id":19218,"__typename":811,"text":19219},{"id":19221,"__typename":811,"text":19222},{"id":20881,"__typename":833,"image":20882},"T9zdi-yYRy2yC6sqLrjZwg",{"id":20883,"alt":20884,"height":20885,"url":20886,"width":9504},"47142890","three people on-screen hosting a Livestorm virtual sales event",1487,"https://livestorm.imgix.net/1127/1683108436-browser-based.jpg",{"id":19225,"__typename":811,"text":19226},{"id":20889,"__typename":833,"image":20890},"d32Fy9HMT0uIeciBQm-H-Q",{"id":12981,"alt":12982,"height":1776,"url":12983,"width":1778},{"id":19229,"__typename":811,"text":19230},{"id":20893,"__typename":833,"image":20894},"VIX3dYHISC-V7vssEisxYw",{"id":7607,"alt":20895,"height":3402,"url":7609,"width":899},"group of people on a Livestorm virtual demo webinar",{"id":19233,"__typename":811,"text":19234},{"id":20898,"__typename":833,"image":20899},"Ev-aDfhCT2Cv_KmEq7Q0Sw",{"id":10055,"alt":10056,"height":3402,"url":10057,"width":899},{"id":19237,"__typename":811,"text":19238},{"id":20902,"__typename":833,"image":20903},"M30Y6xvpRcO2jlQyhCS3PA",{"id":20904,"alt":20905,"height":20906,"url":20907,"width":20908},"47154990","Six people on a Livestorm on-demand call with analytics of who watched or downloaded the demo call",1502,"https://livestorm.imgix.net/1127/1656663954-instant-replays.jpg",2110,{"id":19241,"__typename":811,"text":19242},{"id":20911,"__typename":833,"image":20912},"ahCMjs6IQuSQg3_RmIJxfw",{"id":3400,"alt":20913,"height":3402,"url":3403,"width":899},"Man hosting a Livestorm virtual selling call sharing a whiteboard",{"id":19245,"__typename":811,"text":19246},{"__typename":814,"id":20916,"title":20917,"text":20918,"cta":255,"link":6165},"P-0wdYevSru5w9FR2DsVWA","Start selling virtually","Start selling online now with Livestorm's video engagement platform. Get started for free!",{"id":19249,"__typename":811,"text":19250},{"id":20921,"__typename":833,"image":20922},"FrcvOn01SNWNQVFmIC5pgQ",{"id":20923,"alt":20924,"height":9039,"url":20925,"width":20926},"49387249","Livestorm on-demand demo gated page","https://livestorm.imgix.net/1127/1680124352-livestorm-on-demand-demo-gated-page.jpg",1870,{"id":19253,"__typename":811,"text":19254},{"id":20929,"__typename":833,"image":20930},"OLM5DLMHTh6DZbQtyu5BJw",{"id":20931,"alt":20932,"height":863,"url":20933,"width":20934},"49387252","Track video engagement with Vidyard and HubSpot for virtual sales","https://livestorm.imgix.net/1127/1680124440-track-video-engagement-with-vidyard-and-hubspot-for-virtual-sales.jpg",1601,{"id":19257,"__typename":811,"text":19258},{"id":20937,"__typename":833,"image":20938},"cfNjiNsnRkmWX7WZRPIgFA",{"id":20939,"alt":20940,"height":3402,"url":20941,"width":899},"49387255","Xander Marketing hero image as a sales strategy to capture B2B SaaS businesses","https://livestorm.imgix.net/1127/1680124505-xander-marketing-hero-image-targeted-at-b2b-saas-businesses-as-their-sales-strategy.jpg",{"id":19261,"__typename":811,"text":19262},{"id":20944,"__typename":833,"image":20945},"Gy9RK7wPQ0SdCDibn0GZRw",{"id":20946,"alt":20947,"height":17555,"url":20948,"width":20949},"49387253","Shopify's live chat customer service hero image for virtual selling","https://livestorm.imgix.net/1127/1680124494-shopify-s-live-chat-customer-service-hero-image-for-virtual-selling.jpg",1849,{"id":19265,"__typename":811,"text":19266},{"id":19268,"alt":19269,"height":897,"url":19270,"width":899},[20953,20978,20991,21031,21048,21075],{"id":20954,"_firstPublishedAt":20955,"blogPostCategory":20956,"content":20958,"coverImage":36,"coverWithImgix":20974,"slug":20975,"subtitle":20976,"title":20977},"49487474","2021-07-26T16:32:56+02:00",[20957],{"id":872,"name":681,"slug":682},[20959,20962,20963,20966,20967,20970,20971],{"__typename":811,"id":20960,"text":20961},"49489522","With many businesses moving to full time remote work, now is the perfect time to start selling products with video for sales. Sales videos are easy to create and share, give a personal touch to interactions with prospects and customers, and deliver increased returns. It makes sense, then, that 61% of marketers view video for sales as an extremely important part of their marketing strategy.\n\nIn this post, we’ll break down why you should be using [video for sales](https://livestorm.co/resources/guides/virtual-selling), and how you can use video marketing to drive business. \n\n\n## Why should you use video for sales?\n\nSpurred on by the COVID-19 pandemic, video has become an important part of many sales leaders’ marketing strategies. Videos are useful for so much more than product demos. From outreach to sealing the deal, you can use a selling video to connect with prospective customers in a way that feels just as personal (but less time-consuming!) than face-to-face contact. \n\nVideo for sales isn’t going anywhere. With a growing number of marketers using sales videos to engage customers, increase returns, and build valuable sales relationships, you should consider video marketing as we enter an increasingly digital world. \n\n\n### Remote selling is here to stay\n\nAfter a year of stay-at-home orders and adapting to the work-from-home lifestyle, our work landscape is changing. For safety and convenience, many sales teams are reevaluating their 9-to-5 model and embracing virtual selling. \n\nRemote selling has been on the rise for years, but quarantine has sped up the trend. A RAIN Group study shows that before the pandemic, only 27% of sales leaders were conducting sales virtually; compare that to May 2020, when the number of virtual sellers jumped to 71%. With video marketing booming throughout the pandemic, sales teams are now making all things video a permanent part of their sales strategy.\n\nRemote selling isn’t a passing phase: with sales leaders seeing the benefits of video marketing during the pandemic, using video for sales will continue as we move into a post-pandemic world. \n\n\n### Video is more engaging\n\nHumans are visual creatures. The human brain processes image 60,000 times faster than text, and as a result, viewers retain 95% of a message when they watch it in a video. This makes video the perfect medium for sales because sales videos capture viewers’ attention in a way that static images or text can’t. Sales videos play to people’s visual nature by delivering important information in a digestible, captivating way. \n\nFrom engaging sales videos comes increased ROI. Customers who end up on an e-commerce site through a sales video are [184% more likely to purchase a product or service](https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics). [Most marketers agree](https://biteable.com/blog/video-marketing-statistics/#toc-effectiveness-of-video-marketing) that video delivers a higher return on investment than images and text, so creating an engaging sales video is a surefire way to generate new leads and nurture these relationships before you close on the deal. \n\nPlus, sales videos are easy to make and share. You don’t need extensive video knowledge or editing tools to make an engaging, effective video. Start with a basic selfie video to introduce yourself, or a screen share video to highlight your product’s new features. And once you have your videos ready to go, Minimal effort for high returns makes video marketing a sustainable strategy. \n\n",{"__typename":833},{"__typename":811,"id":20964,"text":20965},"69975313","### Build trust\n\nWith sales videos, you have the unique opportunity to put a face to the name. When creating sales videos, you can position yourself as a friendly expert, opening the door for leads to reach out with questions. Using selfie videos or [personalized marketing videos](https://livestorm.co/blog/video-for-sales) for outreach allows you to build relationships from afar, creating that face-to-face connection we’ve been missing out on while in lockdown. \n\nInstead of expending effort on sales emails or calls, sales videos help you effectively reach new prospects. Sales videos create a unique first impression compared to a run-of-the-mill sales email, meaning prospects will be more likely to click through. [Boost your reply rate by 26%](https://salesloft.com/resources/blog/video-sales-emails-increases-reply-rate/) by prospecting with sales videos. You can nurture existing customers with video marketing, too. Video content showing off new features or products, how-to videos, or periodic check-ins help you stay in touch and foster important business relationships in a personal, meaningful way. \n\nVideo for sales uniquely enables you to build trust with sales prospects and existing customers. It’s the next best thing to in-person meetings, with the added bonus of hooking in prospects by making a unique, clickable first impression. ",{"__typename":913},{"__typename":811,"id":20968,"text":20969},"49489524","## How can you use video for sales?\n\nThe applications of video for sales are as unique as your customers themselves. From prospecting to closing, you can incorporate video into any point of the sales cycle to engage customers, demo your product, or even host events to generate interest and create connection.\n\nHere are a few ways you can use video for sales to drive your business’s growth. \n\n\n### Virtual sales meetings\n\nVirtual sales meetings through a [video engagement platform](https://livestorm.co/blog/video-engagement-platform) like Livestorm can build on other videos you may have used to target new customers. They’ve seen your selling video and learned about you, now host a virtual sales meeting to learn about your prospect and tailor your sales approach.\n\nTo maximize returns on virtual sales meetings, keep them short, sweet, and specific. Because we’ve become all too familiar with “Zoom fatigue,” shorter, more frequent virtual meetings are more effective than long-winded calls when connecting with customers remotely. Actively listen to your prospect’s questions and needs to create a personalized experience and build trust. And make sure to follow up with a personalized video to help you seal the deal. \n\n\n### Virtual events\n\nHosting virtual sales events will help you expand your client base. They’re great for generating and engaging with new, previously unreachable leads. You can target global audiences that may have been out of the question when conducting business in-person, since [virtual events](https://livestorm.co/virtual-event-software) are easy to join from the comfort of your home. \n\n[Virtual events](https://livestorm.co/blog/14-ideas-for-promoting-your-next-online-event) are also an excellent way to nurture your prospects. Using virtual events to engage prospects with programming featuring relevant guest speakers, audience interaction through polls and [live Q&As](https://livestorm.co/use-cases/live-qas), or industry networking opportunities is a proven way to convert leads to customers. Engagement is key: make your virtual sales event a conversation, not a lecture. \n\n\n### Personalized video marketing\n\nPersonalized marketing videos are customized and relevant to individual prospects or customers. There are endless ways to personalize videos to make them really resonate with your target. Think holiday greetings with your customer’s name, thank you videos summarizing key takeaways from the latest virtual sales meeting you had with a prospect, or personalized video invites to your next virtual event -- anything that puts your customer front and center. \n\nPersonalized videos create a special user experience that fosters conversation and engagement with your product. Customers appreciate being seen as an individual; in fact, 91% of consumers prefer to shop with brands that use personalized outreach strategies. Create a custom user experience and develop one-on-one relationships with endless personalized marketing video formats. ",{"__typename":833},{"__typename":811,"id":20972,"text":20973},"49489526","\n### Customer onboarding\n\nEnsure that your customers know how to use - and enjoy using! - your product from the get-go with customer onboarding videos. 60% of product users abandon a new product in the first week because they don’t understand how to use the product or don’t see the value. Onboarding videos walk customers through the process of using their new product to its fullest potential, which improves retention on your end.\n\n[Customer onboarding videos](https://livestorm.co/blog/customer-education) can look like an explainer video on your homepage, pop-up tooltip videos, a welcome video in an email, or even a library of onboarding videos answering FAQs about your product. We know that our brains retain visual messages much better than text, so make sure your customers get the information they need, and fast, by communicating essential info through onboarding videos. \n\n\n## Video for sales: the way of the future\n\nExpect video for sales to continue to take off as we adapt to a post-pandemic sales landscape. Sales videos are proven to be more effective than text or static images to convey an impactful message and increase ROI. Convenient, customizable, and a worthwhile investment for your sales team, now is the time to start building your video for sales strategy. \n",{"id":19736,"alt":19737,"height":3157,"url":19738,"width":19739},"video-for-sales","After a mostly virtual year due to the COVID-19 pandemic, sales teams are embracing video for sales as a permanent part of their marketing strategies. ","How to Sell Products Online with Video for Sales",{"id":4105,"_firstPublishedAt":20979,"blogPostCategory":20980,"content":20982,"coverImage":36,"coverWithImgix":20990,"slug":4108,"subtitle":4158,"title":4159},"2021-08-25T09:00:00+02:00",[20981],{"id":872,"name":681,"slug":682},[20983,20984,20985,20986,20987,20988,20989],{"__typename":811,"id":4122,"text":4123},{"__typename":913},{"__typename":811,"id":4128,"text":4129},{"__typename":833},{"__typename":811,"id":4139,"text":4140},{"__typename":833},{"__typename":811,"id":4148,"text":4149},{"id":4151,"alt":4152,"height":1674,"url":4153,"width":1676},{"id":12843,"_firstPublishedAt":20992,"blogPostCategory":20993,"content":20995,"coverImage":36,"coverWithImgix":21030,"slug":12846,"subtitle":12997,"title":13031},"2021-08-13T18:16:48+02:00",[20994],{"id":872,"name":681,"slug":682},[20996,20997,20998,20999,21000,21001,21002,21003,21004,21005,21006,21007,21008,21009,21010,21011,21012,21013,21014,21015,21016,21017,21018,21019,21020,21021,21022,21023,21024,21025,21026,21027,21028,21029],{"__typename":811,"id":12863,"text":12864},{"__typename":2418},{"__typename":811,"id":12869,"text":12870},{"__typename":811,"id":12872,"text":12873},{"__typename":2560},{"__typename":811,"id":12879,"text":12880},{"__typename":833},{"__typename":811,"id":12889,"text":12890},{"__typename":833},{"__typename":811,"id":12899,"text":12900},{"__typename":811,"id":12902,"text":12903},{"__typename":833},{"__typename":811,"id":12913,"text":12914},{"__typename":811,"id":12916,"text":12917},{"__typename":913},{"__typename":811,"id":12921,"text":12922},{"__typename":2560},{"__typename":811,"id":12928,"text":12929},{"__typename":833},{"__typename":811,"id":12937,"text":12938},{"__typename":833},{"__typename":811,"id":12944,"text":12945},{"__typename":833},{"__typename":811,"id":12951,"text":12952},{"__typename":811,"id":12954,"text":12955},{"__typename":833},{"__typename":811,"id":12963,"text":12964},{"__typename":833},{"__typename":811,"id":12969,"text":12970},{"__typename":833},{"__typename":811,"id":12976,"text":12977},{"__typename":833},{"__typename":811,"id":12985,"text":12986},{"__typename":811,"id":12988,"text":12989},{"id":12991,"alt":12992,"height":12993,"url":12994,"width":12995},{"id":19694,"_firstPublishedAt":21032,"blogPostCategory":21033,"content":21035,"coverImage":36,"coverWithImgix":21047,"slug":19697,"subtitle":19766,"title":19767},"2021-08-10T14:00:00+02:00",[21034],{"id":872,"name":681,"slug":682},[21036,21037,21038,21039,21040,21041,21042,21043,21044,21045,21046],{"__typename":811,"id":19712,"text":19713},{"__typename":833},{"__typename":811,"id":19721,"text":19722},{"__typename":833},{"__typename":811,"id":19731,"text":19732},{"__typename":833},{"__typename":811,"id":19741,"text":19742},{"__typename":913},{"__typename":811,"id":19746,"text":19747},{"__typename":833},{"__typename":811,"id":19755,"text":19756},{"id":1005,"alt":1006,"height":1007,"url":1008,"width":1009},{"id":3894,"_firstPublishedAt":21049,"blogPostCategory":21050,"content":21052,"coverImage":36,"coverWithImgix":21074,"slug":3897,"subtitle":4002,"title":4024},"2021-08-31T09:00:01+02:00",[21051],{"id":872,"name":681,"slug":682},[21053,21054,21055,21056,21057,21058,21059,21060,21061,21062,21063,21064,21065,21066,21067,21068,21069,21070,21071,21072,21073],{"__typename":811,"id":3915,"text":3916},{"__typename":811,"id":3918,"text":3919},{"__typename":833},{"__typename":811,"id":3927,"text":3928},{"__typename":2560},{"__typename":811,"id":3934,"text":3935},{"__typename":833},{"__typename":811,"id":3940,"text":3941},{"__typename":811,"id":3943,"text":3944},{"__typename":2418},{"__typename":811,"id":3951,"text":3952},{"__typename":811,"id":3954,"text":3955},{"__typename":833},{"__typename":811,"id":3964,"text":3965},{"__typename":811,"id":3967,"text":3968},{"__typename":833},{"__typename":811,"id":3978,"text":3979},{"__typename":833},{"__typename":811,"id":3987,"text":3988},{"__typename":811,"id":3990,"text":3991},{"__typename":811,"id":3993,"text":3994},{"id":3996,"alt":3997,"height":150,"url":3998,"width":3999},{"id":21076,"_firstPublishedAt":21077,"blogPostCategory":21078,"content":21080,"coverImage":36,"coverWithImgix":21126,"slug":21130,"subtitle":21131,"title":21132},"54381035","2021-08-30T09:00:00+02:00",[21079],{"id":872,"name":681,"slug":682},[21081,21084,21085,21088,21091,21094,21097,21100,21103,21106,21109,21110,21113,21114,21117,21120,21123],{"__typename":811,"id":21082,"text":21083},"54381034","\nA great sales webinar can help you increase the quality of your leads, and even boost conversions. In fact, a recent study by Inside Sales found that 73% of B2B marketers say webinars are a great source of high-quality leads. And BuzzSumo reports that webinars convert five to 20% of attendees into buyers. \nWhether you are about to host your first online event, or you are a webinar pro, this article will show you how to make a great sales webinar. To find out how to engage clients and convert prospects, read on. \n",{"__typename":913},{"__typename":811,"id":21086,"text":21087},"101038943","## What is a sales webinar?\n\nWebinars are easy to scale and can be hosted [live](https://livestorm.co/webinar-software), [automated](https://livestorm.co/webinar-software/automated-webinars), or [on-demand](https://livestorm.co/webinar-software/on-demand-webinars).\n\n[Virtual selling](https://livestorm.co/resources/guides/virtual-selling) is a key part of webinar marketing. You can think of your sales webinar as an opportunity to “sell” prospects and existing customers on your company’s expertise and experience. By sharing relevant information, you’ll build trust and gain credibility. \n\nA sales webinar gives your sales team the opportunity to expand on the topics covered in blog posts, white papers, case studies, newsletters, and more. And conversely, the content you cover in your sales webinars can also be used in other marketing materials. \n\n## What are the benefits of sales training webinars? \n\nSales webinars are scalable, trackable and can be recorded. \n\n### 1.Sales webinars are scalable\nWebinars are scalable because they’re location-independent and let you talk to hundreds, even thousands, of people across the country and around the world. \n\nUsing [video for sales](https://livestorm.co/blog/video-for-sales) also make it easy to share different media, manage interactions, and track real-time reactions like an early signoff. You can gather feedback directly in your webinar platform as your leads answer questions and polls. \n\n\n### 2. Sales webinars are trackable\n\nSales training webinars are an accessible, convenient, and incredibly cost-efficient alternative to on-site, in-person events. They are also seen as safer than in-real-life events while offering a much higher ROI. \n\n### 3. You can record sales webinars \nIn addition, the sales webinar replays are valuable assets that can be used to promote future sessions and pitch potential partners. They can even be edited into a series of super-short, information clips. \n\n## How to create a webinar sales funnel?\nSales webinars are some of the most compelling types of content you can add to your sales funnel. In fact, 74% of marketers say webinars are the best way to generate leads. But what is a webinar sales funnel, and how does it work?\n\nA webinar sales funnel turns traffic into leads. Sounds easy, right? Here's how it works:\n\n1. You create your [webinar landing page](https://livestorm.co/blog/webinar-landing-pages) and gate it behind a contact form\n2. You [promote your webinar](https://livestorm.co/webinar-promotion) and share it in relevant channels\n3. Audiences who find your landing page register for your webinar, giving you their contact information\n4. You run your webinar and analyze the analytics afterward, like who attended and for how long\n5. now, you can set up automated emails to contact your leads! \n\n\nNow that you know why sales webinars are such a great tool for online sales, we’ll show you how to build one:\n\n## 1. Find a great sales webinar topic\n\nYour sales webinar has to focus on what matters to your audience. There are three types of sources you can look at when choosing a sales webinar topic: \n\n### Follow the trends\n\nMost B2B professionals attend [virtual events](https://livestorm.co/virtual-event-software) for learning or educational purposes. The 2019 Redbook Report found that 64% of B2B individuals attended virtual events for learning or education and professional development. So when you choose your sales webinar topic, try to select topics that will help your audience.\n\nMost B2B professionals value topics like:",{"__typename":811,"id":21089,"text":21090},"54381517","* Tips, tricks, and best practices – 70%\n* Industry trends and predictions – 62%\n* How-to / 101 explanations – 61%\n* Expert interviews – 60%\n* Solution case studies – 59%\n* Data insights and original research – 55%",{"__typename":811,"id":21092,"text":21093},"54381518","### Ask your team\n\nNo one knows your audience better than your team. You can ask client-facing teammates like sales professionals or customer support representatives some key questions to find out what your audience needs to know most. Questions like:\n\n\n\n",{"__typename":811,"id":21095,"text":21096},"54381648","* “How can we help?” “\n* “What do our prospects/clients want to know?” \n* “Which topics consistently appear in our FAQs?” \n",{"__typename":811,"id":21098,"text":21099},"54381649","### Must-haves\n\nBrowser-based tools- these have higher attendance rates.\nLive and pre-recorded options- this makes it easy to scale your sales webinars\nAutomatic replays- you can send these to attendees after the event.\nShare screens, presentations, videos, web pages, and other multimedia content- this will help you demonstrate your product or solution in its best light.\n\n\n",{"__typename":811,"id":21101,"text":21102},"54381650","* Chat and question tabs- engage with your audience right in the webinar room.\n* Polls- gather feedback in real-time.\n* [Built-in analytics and metrics](https://livestorm.co/webinar-glossary/webinar-metrics)- these will show you information about who registered, who attended, who left the virtual room and when, replay views, CTA clicks, and engagement rates.\n* Guest presenters- many \n* Customizable registration page and emails ",{"__typename":811,"id":21104,"text":21105},"54381651","### Nice-to-haves \nThese features are great additions to any sales webinar and can make your [virtual sales calls](https://livestorm.co/blog/virtual-sales-calls) more engaging. ",{"__typename":811,"id":21107,"text":21108},"54381652","* Media uploads- a nice perk if you have additional media to share.\n* Emoji reactions- see your attendee’s reactions during the webinar. \n* Virtual backgrounds- hide your background to look more professional.\n* Digital whiteboards- collaborate with your team in real time. ",{"__typename":833},{"__typename":811,"id":21111,"text":21112},"54381262","## 3. Schedule your sales webinar \n\nAfter choosing your topic and webinar solution, you’ll need to know when to [schedule your sales webinar](https://livestorm.co/webinar-glossary/scheduling-webinar). Scheduling your sales webinar when prospects aren’t in the office could be a disaster for your attendance rates. More people attend webinars on Wednesdays and Thursdays. Be aware that Friday participation rates are the lowest. \n\nSchedule webinars midday when possible because employees have more time to attend. Avoid four-day weeks (people are busy catching up after a long weekend) and holiday periods (school break, religious festivals/occasions) when registration and attendance will be lower. \n\nYou decide how long your webinar will run, but keep in mind, 45 to 60 minutes is a good target. Exceed one hour and people’s attention drops off. \n\nIf it’s a big topic, you can break it down into several shorter sessions – about 30 minutes each. \n\n",{"__typename":833},{"__typename":811,"id":21115,"text":21116},"54381264","## 4. Promote your sales webinar \n\nYour prospects and customers need to be informed and reminded about your virtual event – repeatedly. \n\nPlan and schedule your sales webinar marketing strategy early to maximize reach and give you the time you need to create great marketing content. \n\nIdeally, you [promote your webinar](https://livestorm.co/webinar-promotion) at least two weeks in advance on your website, in emails, and on social media. \nMention upcoming webinars on your website, in blog posts, newsletters, and on social media. \n\n**Website**\n\nAdd a banner to your website promoting your event, or even embed a widget to your page that directs to your registration page. \n\n**Email**\n\nWhether or not you consider email old-school, use it to promote your webinar because it works. \nAccording to research by EventBrite, 78% of event creators say that email is their most effective marketing strategy and that 45% of their event ticket sales can be attributed to email.\n\nSend an email that outlines the topic and includes the day, time, duration of the event and registration information. \n\nTell prospects and customers how they’ll benefit from your sales webinar. Answer the “what’s in it for me?” question clearly and concisely.\n\nSend your email invites and reminders one week in advance on Tuesdays and Wednesdays to get the best open and conversion rates. \n\nRegistrants will receive this six-step [email sequence](https://livestorm.co/blog/best-email-sequence-for-webinars):\n\n\n",{"__typename":811,"id":21118,"text":21119},"54381686","1. Confirm registration (include a widget to help the reader add it to their calendar or share the event). \n2. First reminder email – one week before the event. (Tease the topic and hosts, include a way to put the event on their calendar). \n3. One-hour reminder (include the link to the event). \n4. Five-minute reminder (include the link and explain the event is now live) \n5. Thank-you email (include the webinar recording, slides)\n6. Follow-up (ask for feedback, tell them about your next webinar) \n",{"__typename":811,"id":21121,"text":21122},"54381687","**Social Media**\n\nAdd a banner to your social media accounts and post announcements and reminders on Twitter, Facebook, LinkedIn and Instagram. \nTake advantage of their live video because as viewers respond and engage, your webinar shows up on more timelines and news feeds. ",{"__typename":811,"id":21124,"text":21125},"57534979","We hope these tips and insights help you create sales webinars and [virtual sales meetings](https://livestorm.co/blog/virtual-sales-meetings) that will wow your audiences. \nKeep an eye on our blog for more tips on how to develop sales webinars and virtual events that convert prospects and engage existing clients! \n\n## Frequently asked questions about sales webinars\nHere are some frequently asked questions about sales webinars: \n\n### How do you host a sales webinar?\n\nTo host a sales webinar:\n1. Choose your topic\n2. Create your registration page\n3. Invite your speakers\n4. Promote your sales webinar\n5. Register leads and attendees\n6. Plan your content\n7. Analyze webinar analytics",{"id":21127,"alt":21128,"height":1936,"url":21129,"width":10833},"22589653","woman reading documents at a desk","https://livestorm.imgix.net/1127/1630087542-how-to-create-a-sales-webinar-that-will-wow-clientss.jpg","sales-webinar","A great sales training webinar can help you drive revenue and increase growth. Read our complete sales webinar guide.","The Best Sales Training Webinar Guide for Driving Revenue and Growth ",[21134],{"id":21135,"contentData":21136},"c5w9DNvIRB2GnRfE8fPyEw",{"@context":1143,"@type":1144,"mainEntity":21137},[21138,21142,21146,21150,21154],{"@type":1147,"name":21139,"acceptedAnswer":21140},"Is virtual selling necessary?",{"@type":1150,"text":21141},"Virtual selling is here to stay. And it’s not necessarily the only selling method, it’s important that you find ways to build relationships and engage with prospects through a screen. To boost your sales and pique the interest of B2B buyers, you should work closely with the marketing team. Together, you’ll be able to come up with all kinds of initiatives to promote your products or services, own the narrative, and get leads—i.e. social media campaigns, pain points-driven landing pages, focused blog posts, and product videos. Once you’ve got those leads, you need to host engaging demo calls, webinars, deminars, and live events to engage multiple people at the same time and measure their interest levels. If you’re using Livestorm, you can capture leads’ information through a custom registration page, host meetings, and analyze attendees’ engagement rates all in one place. Livestorm helps you improve your virtual selling game with efficiency.",{"@type":1147,"name":21143,"acceptedAnswer":21144},"What is virtual selling?",{"@type":1150,"text":21145},"Virtual selling is the process in which the conversation between a salesperson and a potential customer happens entirely online (through synchronous or asynchronous video, phone, text, social media, or email), whether it's to sell a product or a service.",{"@type":1147,"name":21147,"acceptedAnswer":21148},"How is virtual selling different from in-person selling?",{"@type":1150,"text":21149},"Virtual selling is different from in-person selling in the way conversations happen. When you sell virtually, you don’t need to be physically present in the same room as your prospect. You can just call, message, or hop on a video call with them. Whereas, in-person selling means the salesperson needs to visit the offices of the prospects to pitch a product or service.",{"@type":1147,"name":21151,"acceptedAnswer":21152},"What are some of the benefits of virtual selling?",{"@type":1150,"text":21153},"Some benefits of virtual selling include: It’s less expensive as you don’t need to travel to prospects’ offices, you just need to pay for a video conference platform subscription You get to reach more people despite their location, plus you can have more calls in a day than you’d be able to drive around and visit multiple customers You can automate parts of the job and avoid having to give out the same presentation over and over again You can streamline your sales process with deminars and give a demo to many people at once",{"@type":1147,"name":21155,"acceptedAnswer":21156},"What are virtual selling best practices?",{"@type":1150,"text":21157},"These are virtual selling best practices: Research the prospect, use automation to get access to the information you have on the CRM, and customize the presentation to them. Really understand your prospects' pain points and needs, ask questions at the beginning to ensure you answer all of their inquiries. Get familiar with your virtual conferencing platform to avoid tech issues during the session. Follow the virtual meeting etiquette by having a tidy background and ensuring you’re not in a crowded, loud room.",{"id":21159,"alternativeVersions":21160,"_locales":21163,"_publishedAt":21164,"_updatedAt":21165,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":21166,"blogPostAuthor":21168,"cluster":21170,"content":21179,"coverImage":36,"coverWithImgix":21245,"bottomContentOffer":166,"date":21249,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":21250,"relatedPillarPage":166,"seoDescription":21251,"sidebarContentCard":166,"structuredData":21252,"subtitle":21251,"title":21301,"slug":21162},"113756690",[21161],{"locale":756,"value":21162},"virtual-recruiting-events",[756],"2023-12-16T19:28:59+01:00","2023-12-16T19:28:57+01:00",[21167],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":21169,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1189,"bottomContentCardCtaTitle":780,"bottomContentCardText":1190,"bottomContentCardTitle":1191,"displayCustomerLogoSection":493,"headerCtaText":1192,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":21171,"relatedPillarPage":21177,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1219,"title":1220,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1194,"trackName":32,"trackNameFallback":1195,"backgroundImage":21172,"coMarketing":166,"ebook":21173,"image":21174,"resourceType":21175,"shortDescription":1206,"slug":1207,"title":1195},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1198},{"id":1200,"alt":1195,"height":564,"url":1201,"width":551},{"id":1203,"color":1204,"cta":312,"icon":21176,"name":568},{"id":615,"name":616},{"id":1209,"backgroundImage":21178,"shortDescription":1216,"shortTitle":1217,"slug":1218},{"id":1211,"alt":1212,"height":1213,"url":1214,"width":1215},[21180,21183,21186,21193,21196,21201,21204,21208,21211,21215,21218,21222,21225,21229,21232,21236,21239,21242],{"id":21181,"__typename":811,"text":21182},"113756714","To reach a wide candidate pool and raise your profile, you need virtual recruiting events in your hiring strategy. What better way to showcase your company culture?\n\nBut perhaps you’ve never hosted a virtual event. **You don’t know what types of recruitment events translate well to a digital setting and are a bit lost in knowing where to start with virtual event planning.** Either that or you’re just ready to seriously up your virtual event game.\n\nFrom virtual recruitment ideas to a complete guide for planning, hosting, and analyzing a great virtual event, this blog will give you the tools to upgrade your recruitment strategy and find top talent. ",{"id":21184,"__typename":811,"text":21185},"146482324","## What is a virtual recruiting event?",{"id":21187,"__typename":833,"image":21188},"113757422",{"id":21189,"alt":21190,"height":21191,"url":21192,"width":13353},"49176593","Woman sitting at a table with her laptop in front of her as she attends a virtual recruitment event",753,"https://livestorm.imgix.net/1127/1676398230-woman-sitting-at-a-table-with-her-laptop-in-front-of-her.jpg",{"id":21194,"__typename":811,"text":21195},"113757423","**A virtual recruiting event is an occasion for employers and recruiters to promote job roles and meet candidates online.** These events can include industry-specific talks, networking, and interviews. They’re similar to marketing or sales events but with the goal of attracting potential candidates instead of new customers. \n\n\n## How does a **virtual hiring event** work? \n\nA virtual [hiring event](https://livestorm.co/use-cases/webinar-hiring-sessions) can work in different ways depending on your objectives. **Usually, one or a group of people will lead the event and present information about the company and vacancies to an audience.** The goal is to engage potential candidates, showcase your company culture, and nurture talent through the hiring process. \n\n\n## **Top 4 ideas** for virtual recruitment events\n\n**Virtual recruitment events can be anything that leads you to connect with potential employees, strengthen your employer’s brand, and close future positions.** Here are four ideas for online hiring events:\n\n\n\n1. Career fairs\n2. Information sessions \n3. Virtual interviews \n4. Webinars\n\n\n### **1. Career fairs** \n\nSometimes, companies get invited to high education careers fairs for college students. You can also host internal job fairs and networking events to present candidates with multiple job opportunities within your company. The idea is that each organization or department has a booth where applicants can network and find out more about the roles available.\n\n\n#### **How to host a virtual career fair with Livestorm**\n\nIf you’re using Livestorm as your online event platform, you can mimic in-person recruiting events by: \n\n\n\n\n1. Customizing your registration page and event room to use your brand colors and capture attendee details\n2. Promoting your event\n3. Setting up a digital application form using a tool like [Typeform](https://zapier.com/apps/typeform/integrations/zapier) or Google Forms to allow applicants to upload their resumés\n4. Sending automatic email reminders to ensure a large attendance rate\n5. Using breakout rooms for different employers to set up virtual stands\n6. Sharing resources throughout your event using the [Handouts](https://livestorm.co/integrations/handouts) integration \n7. Adding a CTA button at the end of the presentation to redirect attendees to the application form or company website\n8. Making sure you record your event and send the replay to all registrants\n9. Downloading a contact record and engagement report to follow up on the most engaged attendees\n\n\n### **2. Information sessions** \n\nA virtual info session is an opportunity for candidates to ask questions and get to know the culture of an organization. Info sessions may have up to 50 audience members. These usually allow potential candidates to talk face-to-face to current employees and ask questions.\n\n\n#### **How to host an information session with Livestorm**\n\nIf you’re setting up an info session as part of your talent acquisition strategy, here’s how to do it: \n\n\n\n1. Set up a pre-event selection form to vet potential candidates before you send out the invitation\n2. Create your event and a registration page, send automatic reminders and start your event on time (refer to steps 1-4 above)\n3. Plan icebreaker activities using polls, a virtual whiteboard, or breakout rooms \n4. Invite multiple speakers and allow attendees to ask questions by inviting them to stage\n5. Share a presentation directly from [Visme](https://livestorm.co/integrations/plugin-visme) or [PowerPoint](https://support.livestorm.co/article/259-powerpoint) without switching tabs\n6. Use the Q&A tab and encourage audience engagement by letting them upvote questions and answering them in order of popularity\n7. Add a CTA button to redirect attendees to a careers-focused knowledge base \n8. Review post-attendee analytics and reach out to the most engaged participants\n\n\n### **3. Virtual interviews** \n\nA virtual interview allows employers to meet face-to-face with candidates and assess their suitability for a role. Employers can choose to host individual or group interviews using an [online meeting platform](https://livestorm.co/online-meeting-software). Online interviews usually follow a structured question format and involve a single interviewer or a panel. \n\n\n#### **How to host virtual interviews with Livestorm**\n\nHosting virtual interviews with Livestorm is quite easy as your potential employees can join the call through a browser. To do so:\n\n\n\n1. Create a meeting event and share it with candidates. Invite candidates directly from your calendar using Calendly, Google Calendar, and Outlook integrations\n2. Customize your room, registration pages, and emails (you know the drill!)\n3. Send automatic email reminders to all attendees (interviewers and interviewees) to prevent no-shows\n4. For group interviews, try using Slido or Mentimeter to facilitate quizzing, polls, and other interactive activities to keep candidates on their toes\n5. Schedule a follow-up email to thank each interviewee for their time and advise on the next steps\n6. Set up your event with automatic recording and share it with hiring managers or one-level up managers \n\n\n## **4. Webinars**\n\nA webinar is a live virtual event where a speaker or panel shares expert knowledge on a specific topic. Live webinars can attract hundreds of audience members, who typically keep their cameras and mics switched off throughout the event but can interact via chat boxes, virtual Q&As, and polls. \n\n\n#### **How to host webinars with Livestorm**\n\nWebinars allow organizations to showcase their subject matter expertise and demonstrate their values. To host one\n\n\n\n1. Create the event and customize your room following the steps outlined for careers fairs\n2. Book engaging keynote speakers who have influence or relevant experience within the industry and invite them on stage\n3. Use engagement features to get participants to interact and ask questions (use polls, Q&A tab, and in-app chat box)\n4. Share videos and audio notes to keep the event dynamic. With Livestorm, you can upload media files to the platform or share videos directly from YouTube\n5. Create a follow-up survey to gather feedback about the success of your event and understand what motivates your audience to apply for roles\n6. Review your analytics dashboard to track audience engagement, demographics, and overall [virtual event success metrics](https://livestorm.co/blog/virtual-event-success-metrics)",{"__typename":2418,"id":21197,"heading":21198,"paragraph":21199,"callToAction":21200},"146592339","Get more views over time with on-demand webinars","Let your audience access your on-demand webinars at any time, day or night.",{"id":64,"slot":65,"slug":66},{"id":21202,"__typename":811,"text":21203},"113757425","## **What are the benefits** of virtual recruiting events? \n\n**Event recruiting can raise the profile of your organization, benefit your reputation as an employer, and help you reach a wider pool of candidates.** By choosing online recruiting events over in-person ones, you will:\n\n\n\n* **Minimize your expenses.** You won’t need to hire or decorate a venue, provide refreshments, or reimburse the travel expenses of your recruitment staff and speakers.\n* **Attract wider candidate pools**. You’ll reach even wider audiences, which increases your chances of hiring the best talent.\n* **Attract wider speaker pools**. You’ll also have more speakers to choose from, whether that’s internal employees or external professionals with relevant experience.\n* **Have greater analytics options.** Most virtual event platforms have a basic level of automatic reporting including tracking registration and attendance figures. Livestorm also collects engagement data such as the number of messages sent, poll responses, and duration of attendance for each registrant.\n* **Benefit the environment.** Meet your organization’s _green_ objectives by reducing waste and air pollution caused by in-person events.\n* **Provide fair hiring opportunities.** Virtual events are more accessible, even for those with childcare responsibilities, restricted mobility, and limited time or resources.\n\n\n## How to host a **successful virtual recruiting event**\n\nThe devil is in the details. So, if you can plan ahead and anticipate potential scenarios, you’ll be able to host a successful event. **You need to pay attention to** **the platform that you choose, your event format, and speakers, list all potential questions, and plan for engagement.** Here’s how to do it:\n\n\n### **How to plan a virtual recruiting event**\n\nThis guide will help you think through the different steps you need to take to host a successful virtual hiring event. Tailor these steps to the format and type of your recruiting initiative. \n\n\n\n1. Choose the type and format of the event\n2. Contact potential speakers\n3. Set a date and time\n4. Come up with your [online event promotion](https://livestorm.co/blog/14-ideas-for-promoting-your-next-online-event) plan\n\n\n#### **Step one: Choose the type and format of the event**\n\nThe very first step is to define which type of event you’ll host. This will unpack a list of questions regarding event length, potential speakers, presentation format, and audience. \n\nYou could choose one of the four types we mentioned before: \n\n\n\n1 - Career fair\n2 - Panel interview\n3 - Webinars\n4 - Info sessions\n\nThe format is tightly linked to the type but refers to the way you set up your platform. For example, if you choose a careers fair, the formatting can’t be a speaker sharing a generic presentation. Rather, you need to break people into groups and get one or two speakers per space to pitch a specific role or department. \n\n\n#### **Step two: Contact potential speakers or co-hosts**\n\nOnce you know the type of event you’re hosting, you can book potential speakers. You should look for people who embody your company’s values and culture and are high performers. Here’s a quick guide to help you define how many presenters you need:\n\n\n\n* **Career fairs:** You need one general host and one or two speakers per department/breakout room. \n* **Info sessions:** You need one master of ceremony (it could be you) and three to five panelists.\n* **Panel interviews:** You might need more interviewers if you’re hiring for managerial or highly technical jobs. You can have anything from two to ten panelists.\n* **Webinars:** These shouldn’t last longer than an hour with two speakers at most.",{"id":21205,"__typename":833,"image":21206},"113757683",{"id":20392,"alt":21207,"height":3402,"url":20394,"width":899},"Livestorm breakout room feature to host a virtual job fair",{"id":21209,"__typename":811,"text":21210},"113757684","#### **Step three: Set a date and time**\n\nOnce you have confirmation of your speakers, set up a date and time that works for them. If possible, run a short, informal survey with your potential attendees to pick a day that suits them and your speakers. \n\nThen, create an event and a registration page. If you’re using Livestorm, you can customize your embedded registration form to ask personalized questions. You can also brand your event room and registration page to fit your company’s style. \n\n\n#### **Step four: Come up with your online event promotion plan**\n\nWhen you’re [marketing a virtual event](https://livestorm.co/blog/virtual-event-marketing-guide), you need to answer the following questions: \n\n\n\n* What’s your target audience?\n * Where are they hanging out?\n * What’s their preferred method of communication? Video, text, images?\n* How are you getting people to sign up? \n * Do you have an email list of prospects? \n * Do you have any relationships with schools? \n* Are you paying a subscription fee to an online job posting site? \n* Do you have a strong LinkedIn following?\n* How long will you run the promotion?\n* Are you getting industry influencers to share the information?\n\nUse these questions to come up with a marketing strategy and capture your target audience's attention. Remember that you need a powerful social media event promotion strategy to reach your audience – and host successful events. \n\n\n### **How to set up a virtual recruiting event**\n\n**To set up your virtual recruiting event you need to do more than just create an invite and share it with your network.** You also need to think about the agenda and design a presentation. Follow these steps to achieve a successful event setup:\n\n\n\n5 - Set recurring events and use Calendly\n6 - Come up with an event agenda\n7 - Create a presentation\n\n\n#### **Step five: Set recurring events and use Calendly**\n\nUse Calendly to create recurring events and offer your audience various date and time options to participate. If you’re using Livestorm, you can set recurring events and create a registration page with multiple slots for your candidates to choose from. You can also link your events to Calendly, so attendees can choose the best option right from the app.\n\n\n#### **Step six: Come up with an event agenda**\n\nIt’s [virtual event best practice](https://livestorm.co/blog/virtual-meeting-best-practices) to keep the session on time. A simple way to achieve that is by having a clear agenda with time estimates. Your agenda is a list of all the main concepts and activities you’ll cover in the event. Here’s how your careers fair agenda could look:\n\n\n\n* Introductions and housekeeping [10 mins]\n* Time to visit departmental stalls [30 mins]\n\t _Please move freely around the following breakout rooms:_\n * Sales\n * Marketing\n * Human resources (HR)\n * Information technology (IT) \n * Logistics\n* General Q&A [15 mins]\n* Closing thoughts [5 mins]\n\n\n#### **Step seven: Create a presentation**\n\nYour virtual recruiting event presentation should be fully branded. It should also include a company video that demonstrates the values and culture. Use [PowerPoint](https://support.livestorm.co/article/259-powerpoint) or [Visme](https://livestorm.co/integrations/plugin-visme) to create an engaging slide deck that tells your company’s story. Avoid long blocks of text and multiple font styles and colors as that can distract your audience.",{"id":21212,"__typename":833,"image":21213},"113757426",{"id":13931,"alt":21214,"height":3402,"url":13933,"width":899},"Three people on a panel interview using Livestorm as a virtual environment",{"id":21216,"__typename":811,"text":21217},"113757427","### **How to host a virtual recruiting event**\n\nOn the day of the event, you have to make sure everyone is able to participate and ask questions and is directed to take clear action. Here’s how to host a memorable event:\n\n\n\n8 - Record the event\n9 - Make it engaging\n10 - Share files\n11 - Answer questions\n12 - Add a CTA button\n\n\n#### **Step eight: Record the event**\n\nYou’ll always benefit from recording your event. Here’s how:\n\n\n\n* If you’re hosting a job fair, you can record the session and share the replay link with colleges so they can send it to other students. \n* You can use a webinar recording and turn it into evergreen content, available on-demand through a registration page. That way you can turn the webinar into a lead magnet for potential candidates. \n* If you’re having a panel interview, you can share the recording with hiring managers.\n* You can use the info session’s recording to vamp up the FAQs section in your company’s blog or repurpose it and create social media content.\n\n\n#### **Step nine: Make it engaging**\n\nYour recruiting event should show your company as a great place to work while capturing resumes. Be careful when choosing your speakers and be sure they can run an engaging, educational, and entertaining presentation. \n\nWe’ve got tons of [ideas for fun virtual events](https://livestorm.co/blog/fun-virtual-event-ideas), but the most important one is to have interactive features, such as:\n\n\n\n* **Q&A tab** to invite candidates to ask questions and let others upvote them\n* **Polls** to help read the room, break the ice, or gather feedback\n* **Virtual whiteboard** to collaborate and brainstorm live\n* **Emoji reactions** to get feedback from attendees even if they have their mics and cameras off\n* **On-screen timer** to allow them to time an exercise or take a break\n* **Breakout rooms** to get your potential hires to connect with your employees on a more personal level",{"id":21219,"__typename":2560,"feature":21220},"146592353",{"id":2562,"imageOnlyUsedForWowFeatures":21221,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":21223,"__typename":811,"text":21224},"146483183","#### **Step ten: Share files**\n\nYou’re probably going to have a mixed audience. Some may be really interested in your company and know exactly which role they want to apply to. But, others might have no idea what your company does and if they’ll like it. For the latter, make sure you have plenty of additional resources for them to digest in their own time.\n\nIf you’re using Livestorm, you can create a knowledge base in Google Drive and share the link on the screen using an in-app CTA button. Or, you can share documents directly using the [Handouts](https://livestorm.co/integrations/handouts) integration. \n\n\n#### **Step eleven: Answer questions**\n\nIt’s really important that you leave time in your agenda to answer questions. You want to capture all the misconceptions or doubts your potential hires have about your company – and answer them. \n\nBe prepared to answer questions about internal hiring processes. This means that you need to know exactly: \n\n\n\n* What the URL for uploading their resumes is \n* How long it will take to communicate your decisions on their applications\n* How many interviews they’re expected to have\n* Whether or not they get notified if they don’t get selected for the job\n\nAlso if you have open positions that you’re promoting, make sure you either have a clear understanding of those roles or that the hiring manager is a panelist or a host.\n\n\n#### **Step twelve: Add a CTA button**\n\nFor recruiting events, you either want people to fill out an application, take a skills-based test, or sign up for another interview. With Livestorm, you can add a link and have it appear on the screen with the CTA button feature. If you’re using a different platform, you can share the link through the chat.",{"id":21226,"__typename":833,"image":21227},"146483189",{"id":10055,"alt":21228,"height":3402,"url":10057,"width":899},"Call to action CTA button on Livestorm to use on hiring events",{"id":21230,"__typename":811,"text":21231},"146483190","#### **Step thirteen: Review your meeting analytics**\n\nLivestorm lets you access your complete meeting analytics as soon as you end the event. Use this functionality to \n\n\n\n* Gather all contact records\n* Review individual poll answers, questions and upvotes, and CTA clicks\n* Check the attendance report\n\nYou can contact the most engaged participants directly from the platform. For example, you could reach out to the people who clicked on the CTA link but didn’t file an application. Wait at least 24-48 hours to do it because they might be updating their resume and you don’t want to be invasive. Plus, tailor each email with a fact about them using their answers to give it a personal touch.",{"id":21233,"__typename":833,"image":21234},"146483191",{"id":16800,"alt":21235,"height":3402,"url":16802,"width":899},"Livestorm participation report available on virtual recruiting events",{"id":21237,"__typename":811,"text":21238},"146483192","## **What tools do I need** to host a virtual recruiting event?\n\nAll you truly need to host a virtual recruiting event is a computer with an integrated camera and microphone, internet access, and a subscription or license to a virtual event platform. However, there are a few tools that’ll make your virtual event even more dynamic.\n\n\n### **5 Essential tools for your virtual hiring event**\n\nFirst up, you need a **virtual event platform,** like Livestorm, that comes with built-in promotional features to help you plan and share your event. Here’s what else you need:\n\n\n\n1. **Interprefy.** If your company has locations in different cities or you’re hiring remotely, use this Livestorm [integration](https://livestorm.co/integrations/interprefy) to allow for real-time interpretation as subtitles. That way, anyone can join and read captions in their native language to simplify communication.\n2. **Visme or PowerPoint.** You need presentation software to design your slides. If you’re using Livestorm, we recommend you use either [Visme](https://livestorm.co/integrations/plugin-visme) or [PowerPoint](https://support.livestorm.co/article/259-powerpoint) as they integrate natively so you won’t need to switch tabs to change the slides.\n3. **Slido.** This interactive tool helps you emulate live group sessions and includes Q&As and polls to shorten the distance between you and your potential hires.\n4. **Miro or Mural.** You also need a visual collaboration tool that you can display without having to switch tabs. [Miro](https://livestorm.co/integrations/miro) and [Mural](https://livestorm.co/integrations/mural) are both interactive virtual whiteboards that you can use directly from Livestorm.\n\n### **Must-have features for your virtual recruiting event platform**\n\nYou can use a video conferencing platform like Livestorm, Zoom, or Google Meet to host virtual recruiting events. Look for one that includes:\n\n\n\n* **Customizable registration forms.** Your registration form is how you capture attention and leads. You can brand this to your company’s style guide and add as many custom questions to the registration form as you need.\n* **Automated email reminders and follow-ups.** Your attendees (and presenters) can easily forget your event. Get a platform that comes with automatic reminders through emails to improve your attendance rate. \n* **Contact records.** Your virtual event platform should collect information about your participants and hold it for you to use. That means you should be able to retrieve all of your registrants’ contact information after the event. \n* **Customizable room.** Get a tool that lets you add apps and integrations to create the virtual room that you need. With Livestorm you get access to over 1,000 integrations, and also, get the chance to build your own app by writing a few lines of code.",{"id":21240,"__typename":811,"text":21241},"146483220","## What does a **good virtual hiring event** look like?\n\n**A good virtual hiring event will result in increased application numbers and actual hires.** These targets are adaptable depending on the size and profile of your organization. You can also use analytics dashboards in your [virtual event software](https://livestorm.co/virtual-event-software) to help you track other virtual event metrics such as:\n\n\n\n* Total registrations\n* Attendance rates\n* Drop-out rate\n* Audience engagement\n\n\n## Are virtual events **good for recruitment?**\n\n**Virtual recruiting events are the perfect way to connect with a wide pool of potential applicants without losing the human touch.** Whether you’re hosting a career fair, an informational session, panel interviews, or webinars, you need to: \n\n\n\n1. Plan your event\n2. Set everything up to lead a successful recruitment event\n3. Host the session\n\nAll you need to do is choose a strong virtual event platform and start planning. **If you’re a virtual event beginner, try well-rounded virtual event software like Livestorm that integrates seamlessly with your existing tools like Slack, Zapier, and Hubspot.** You can also use Livestorm features like automatic email reminders and calendar syncing to help automate your workflows.\n\nFinally, to get the most out of virtual recruiting, you need to focus on engagement. Compelling events inspire action and leave a lasting impression. When your candidate pool is engaged, you’ll raise your organization’s profile and have the pick of top talent.",{"id":21243,"__typename":811,"text":21244},"146483221","## **Frequently asked questions** about virtual recruiting events\n\n\n### **What are some examples of virtual hiring events?**\n\nSome examples of virtual hiring events include \n\n \n\n\n\n* **Amazon Warehouse Virtual Hiring Event 2022.** In March 2022, Amazon recruiters invited potential hires to join a recruiting event for warehouse vacancies. Job seekers received a presentation of the company and participated in 1:1 interviews during the event. \n* **Procter & Gamble Employer Virtual Info Session 2022.** The University of British Columbia in Canada invited P&G to lead an info session for students to discover potential job opportunities – from internships to post-graduate roles.\n* **Deutsche Bank and Google Cloud Virtual Career Event 2022.** These two companies led a recruiting event online to present the companies, review open positions and answer questions. The goal was to get applicants to fill those vacant roles.\n\n\n### **What types of virtual recruiting events are there?**\n\nThe different types of virtual recruiting events that you can find are\n\n \n\n\n\n* **Online career fairs.** At an online career fair, candidates can visit virtual “stalls” to hear employers give talks about their organization and job opportunities. Typically, virtual careers fairs accommodate networking and candidates can submit their resumes to organizations they’re interested in.\n* **Virtual info session.** Info sessions are an opportunity for candidates to learn about employers and hear current employees share their experiences. Some info sessions also involve virtual interviews.\n* **‘Ask me anything’ (AMA) session.** An AMA session is usually carried out on social media by someone prominent within an organization that’s hiring. They’re a chance for potential candidates to ask questions and “meet” an organization via a public online platform.\n* **Virtual interview.** A virtual interview typically uses a video conferencing platform to connect a candidate with recruiters from a hiring organization. This can be an individual or group interview.\n\n\n### **What should I name my virtual recruiting event?**\n\nYou should name your virtual recruiting event thinking about the target audience and the type of session. For example, if you’re hiring for one specific organization, you should name it in the title of your event (e.g. Livestorm Info Session). But, if you’re hiring specific people for a range of employers, then put the emphasis on the candidate type (e.g. Graduate Software Engineer Careers Fair).\n\n\n### **How do I recruit talent virtually?**\n\nTo recruit talent virtually you need to:\n\n\n\n1. Plan how to attract potential employees online\n2. Have a website that allows potential candidates to sign up and apply for a position\n3. Host virtual recruiting events to connect with your candidates or potential applicants\n4. Host interviews virtually (async or live)\n5. Review the recordings and assess each candidate\n6. Make them an offering through an online meeting\n\n\n### **Is virtual recruiting here to stay?**\n\nVirtual recruiting is here to stay, at least for corporations. Most businesses have a virtual recruiting process that involves candidates applying through a link and filling out an online application. It’s very rare to find corporations that accept printed resumes in the building lobby. \n\nThat said, small businesses and local shops may only advertise locally and are likely to accept resumes submitted in person. For example, baristas, waiters, and cleaners are far less likely to encounter virtual recruiting. \n\n\n### **What are some benefits of virtual recruiting events?**\n\nBenefits of virtual recruiting events include:\n\n\n\n* **Lower costs:** You don’t need to book a venue, pay for refreshments, and travel expenses\n* **Reach a wider audience:** Anyone can connect even if they live in a different state or have trouble getting there\n* **Wide speaker pool:** Get speakers from anywhere and guarantee you have the best ones\n* **Better analytics**: Everything gets recorded in your virtual event platform (if you’re using Livestorm)",{"id":21246,"alt":21247,"height":1776,"url":21248,"width":1778},"46238729","Team planning a recruitment event with Livestorm","https://livestorm.imgix.net/1127/1649094392-team-meeting.jpg","2022-04-05",[],"Virtual recruiting events take preparation and creativity. Discover everything you need to know, including how to get set up and ideas for boosting engagement.",[21253],{"id":21254,"contentData":21255},"113757906",{"@context":1143,"@type":1144,"mainEntity":21256},[21257,21261,21265,21269,21273,21277,21281,21285,21289,21293,21297],{"@type":1147,"name":21258,"acceptedAnswer":21259},"What is a virtual recruiting event?",{"@type":1150,"text":21260},"A virtual recruiting event is an occasion for employers and recruiters to promote job roles and meet candidates online. These events can include industry-specific talks, networking, and interviews. They’re similar to marketing or sales events but with the goal of attracting potential candidates instead of new customers.",{"@type":1147,"name":21262,"acceptedAnswer":21263},"How does a virtual hiring event work?",{"@type":1150,"text":21264},"A virtual hiring event can work in different ways depending on your objectives. Usually, one or a group of people will lead the event and present information about the company and vacancies to an audience. The goal is to engage potential candidates, showcase your company culture, and nurture talent through the hiring process.",{"@type":1147,"name":21266,"acceptedAnswer":21267},"What are the benefits of virtual recruiting events?",{"@type":1150,"text":21268},"Event recruiting can raise the profile of your organization, benefit your reputation as an employer, and help you reach a wider pool of candidates. By choosing online recruiting events over in-person ones, you will: Minimize your expenses. You won’t need to hire or decorate a venue, provide refreshments, or reimburse the travel expenses of your recruitment staff and speakers. Attract wider candidate pools. You’ll reach even wider audiences, which increases your chances of hiring the best talent. Attract wider speaker pools. You’ll also have more speakers to choose from, whether that’s internal employees or external professionals with relevant experience. Have greater analytics options. Most virtual event platforms have a basic level of automatic reporting including tracking registration and attendance figures. Livestorm also collects engagement data such as the number of messages sent, poll responses, and duration of attendance for each registrant. Benefit the environment. Meet your organization’s green objectives by reducing waste and air pollution caused by in-person events. Provide fair hiring opportunities. Virtual events are more accessible, even for those with childcare responsibilities, restricted mobility, and limited time or resources.",{"@type":1147,"name":21270,"acceptedAnswer":21271},"What does a good virtual hiring event look like?",{"@type":1150,"text":21272},"These targets are adaptable depending on the size and profile of your organization. You can also use analytics dashboards in your virtual event software to help you track other virtual event metrics such as: Total registrations Attendance rates Drop-out rate Audience engagement",{"@type":1147,"name":21274,"acceptedAnswer":21275},"Are virtual events good for recruitment?",{"@type":1150,"text":21276},"Virtual recruiting events are the perfect way to connect with a wide pool of potential applicants without losing the human touch. Whether you’re hosting a career fair, an informational session, panel interviews, or webinars, you need to: Plan your event Set everything up to lead a successful recruitment event Host the session All you need to do is choose a strong virtual event platform and start planning. If you’re a virtual event beginner, try well-rounded virtual event software like Livestorm that integrates seamlessly with your existing tools like Slack, Zapier, and Hubspot. You can also use Livestorm features like automatic email reminders and calendar syncing to help automate your workflows. Finally, to get the most out of virtual recruiting, you need to focus on engagement. Compelling events inspire action and leave a lasting impression. When your candidate pool is engaged, you’ll raise your organization’s profile and have the pick of top talent.",{"@type":1147,"name":21278,"acceptedAnswer":21279},"What are some examples of virtual hiring events?",{"@type":1150,"text":21280},"Some examples of virtual hiring events include Amazon Warehouse Virtual Hiring Event 2022. In March 2022, Amazon recruiters invited potential hires to join a recruiting event for warehouse vacancies. Job seekers received a presentation of the company and participated in 1:1 interviews during the event. Procter & Gamble Employer Virtual Info Session 2022. The University of British Columbia in Canada invited P&G to lead an info session for students to discover potential job opportunities – from internships to post-graduate roles. Deutsche Bank and Google Cloud Virtual Career Event 2022. These two companies led a recruiting event online to present the companies, review open positions and answer questions. The goal was to get applicants to fill those vacant roles.",{"@type":1147,"name":21282,"acceptedAnswer":21283},"What types of virtual recruiting events are there?",{"@type":1150,"text":21284},"The different types of virtual recruiting events that you can find are Online career fairs. At an online career fair, candidates can visit virtual “stalls” to hear employers give talks about their organization and job opportunities. Typically, virtual careers fairs accommodate networking and candidates can submit their resumes to organizations they’re interested in. Virtual info session. Info sessions are an opportunity for candidates to learn about employers and hear current employees share their experiences. Some info sessions also involve virtual interviews. ‘Ask me anything’ (AMA) session. An AMA session is usually carried out on social media by someone prominent within an organization that’s hiring. They’re a chance for potential candidates to ask questions and “meet” an organization via a public online platform. Virtual interview. A virtual interview typically uses a video conferencing platform to connect a candidate with recruiters from a hiring organization. This can be an individual or group interview.",{"@type":1147,"name":21286,"acceptedAnswer":21287},"What should I name my virtual recruiting event?",{"@type":1150,"text":21288},"You should name your virtual recruiting event thinking about the target audience and the type of session. For example, if you’re hiring for one specific organization, you should name it in the title of your event (e.g. Livestorm Info Session). But, if you’re hiring specific people for a range of employers, then put the emphasis on the candidate type (e.g. Graduate Software Engineer Careers Fair).",{"@type":1147,"name":21290,"acceptedAnswer":21291},"How do I recruit talent virtually?",{"@type":1150,"text":21292},"To recruit talent virtually you need to: Plan how to attract potential employees online Have a website that allows potential candidates to sign up and apply for a position Host virtual recruiting events to connect with your candidates or potential applicants Host interviews virtually (async or live) Review the recordings and assess each candidate Make them an offering through an online meeting",{"@type":1147,"name":21294,"acceptedAnswer":21295},"Is virtual recruiting here to stay?",{"@type":1150,"text":21296},"Virtual recruiting is here to stay, at least for corporations. Most businesses have a virtual recruiting process that involves candidates applying through a link and filling out an online application. It’s very rare to find corporations that accept printed resumes in the building lobby. That said, small businesses and local shops may only advertise locally and are likely to accept resumes submitted in person. For example, baristas, waiters, and cleaners are far less likely to encounter virtual recruiting.",{"@type":1147,"name":21298,"acceptedAnswer":21299},"What are some benefits of virtual recruiting events?",{"@type":1150,"text":21300},"Benefits of virtual recruiting events include: Lower costs: You don’t need to book a venue, pay for refreshments, and travel expenses Reach a wider audience: Anyone can connect even if they live in a different state or have trouble getting there Wide speaker pool: Get speakers from anywhere and guarantee you have the best ones Better analytics: Everything gets recorded in your virtual event platform (if you’re using Livestorm)","Complete Guide to Hosting Successful Virtual Recruiting Events",{"id":21303,"alternativeVersions":21304,"_locales":21307,"_publishedAt":21308,"_updatedAt":21309,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":21310,"blogPostAuthor":21312,"cluster":21314,"content":21316,"coverImage":36,"coverWithImgix":21331,"bottomContentOffer":493,"date":21335,"headerCta":493,"inlineContentCard":493,"inlineTextCta":493,"relatedArticles":21336,"relatedPillarPage":493,"seoDescription":21337,"sidebarContentCard":493,"structuredData":21338,"subtitle":21339,"title":21340,"slug":21306},"A3wctr3jRsqjXgteM3Bq_w",[21305],{"locale":756,"value":21306},"livestorm-hubspot-certified-partner",[756],"2023-11-24T11:22:52+01:00","2023-11-24T11:22:51+01:00",[21311],{"id":12809,"name":12810,"slug":12811},{"id":12813,"avatar":21313,"jobTitle":12817,"name":12818,"shortDescription":12819,"slug":12820},{"id":12815,"url":12816},{"id":21315,"bottomContentCardCtaTitle":32,"bottomContentCardText":32,"bottomContentCardTitle":32,"displayCustomerLogoSection":36,"headerCtaText":32,"headerCtaCtaTitle":32,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":36,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":32,"textBasedInlineCtaText":32,"title":32,"urlForTheCta":32,"withoutContentOffer":36},"144223891",[21317,21320,21325,21328],{"id":21318,"__typename":811,"text":21319},"GLgrDN13SY6C3f-S9G6g4g","We are thrilled to announce that **Livestorm has officially become a certified app partner with HubSpot**, a leading CRM and marketing automation platform. \n\nThis partnership marks a significant milestone for us and reinforces our commitment to providing seamless and integrated webinar solutions for our valued customers. \n\nWith this certification, Livestorm can now offer even more powerful features and functionalities to help businesses thrive in their marketing efforts.\n\n\n## **Livestorm is now a HubSpot Certified Partner**\n\nBeing recognized as a HubSpot certified app partner is a testament to **Livestorm's dedication to excellence and innovation in the webinar industry.**\n\nThis certification not only validates the quality of our platform but also opens up a world of new opportunities for our users. \n\nIt allows us to work closely with HubSpot to ensure seamless data integration and a smoother user experience for our joint customers.\n\n\n## **Over 1500 Installs and Counting!**\n\nAlready more than 1500 companies have installed the HubSpot app on Livestorm to easily manage contact data between their events and CRM software. \n\nThis impressive number speaks to the trust and satisfaction our customers have in our platform. \n\nWe are deeply grateful to each and every user who has chosen Livestorm to power their webinars and virtual events.\n\n\n## **Streamline **Data Connectivity****\n\nOur partnership with HubSpot empowers Livestorm users to **streamline their webinar and event data with their HubSpot CRM.**\n\nHere are some of the key use cases where customers are leveraging the integration:\n\n\n### Host Livestorm **Webinar Registration Pages** on HubSpot\n\nWith Livestorm's integration into HubSpot, customers can effortlessly create and embed webinar registration pages directly into their HubSpot landing pages. \n\nThis simplifies the process of promoting and managing webinars, increasing efficiency and engagement.\n\n\n### Register People to Livestorm Events via **HubSpot Forms**\n\nLivestorm's integration with HubSpot forms allows users to seamlessly register attendees for Livestorm webinars and events directly through HubSpot forms. \n\nThis streamlines lead generation and event management, saving time and effort.",{"id":21321,"__typename":833,"image":21322},"M0KtAr4ASeqyFgYQBqG3xg",{"id":21323,"alt":36,"height":7556,"url":21324,"width":1614},"49613653","https://livestorm.imgix.net/1127/1683102446-hubspot-people-attribute-mapping-facebook-2.jpg",{"id":21326,"__typename":811,"text":21327},"FSQuEor_RHKt_mwhsewWVQ","\n### **Send Leads** from Livestorm to HubSpot\n\nAutomatically sync webinar attendee data to HubSpot, ensuring that no valuable lead information is lost. This real-time data transfer enables businesses to take immediate follow-up actions and nurture leads effectively.\n\n\n### **Analyze Lead** Engagement, Participation Rate, and Lead Quality within HubSpot\n\nWith Livestorm's data integrated into HubSpot, customers gain valuable insights into lead engagement, participation rates, and lead quality after each webinar or event.\n\nThis data allows for more informed marketing decisions and better understanding of campaign effectiveness.\n\n\n### **Organize Leads Coming from Webinars** into HubSpot Lists\n\nLivestorm's integration enables businesses to categorize and segment leads coming from webinars into specific HubSpot lists. \n\nThis level of organization allows for targeted and personalized marketing strategies.\n\nThe possibilities are endless with Livestorm's integration with HubSpot. \n \nAs our partnership continues to evolve, we are committed to exploring new ways to improve our users' webinar experience and boost their marketing efforts.\n\nLivestorm's HubSpot Certified App Partnership and the integration's success with over 1500 installs is a testament to our ongoing dedication to **providing top-notch webinar solutions**. \n \nOur customers' satisfaction and success are at the heart of everything we do, and we are excited about the new horizons this partnership opens for them.\n\nStay tuned for more updates and features as we continue to enhance the Livestorm-HubSpot integration to make your webinar experience even more seamless and impactful.\n\nThank you for choosing Livestorm as your trusted webinar platform!",{"__typename":814,"id":21329,"title":10560,"text":7220,"cta":253,"link":21330},"Qsgh7XQRTmqkIOvA8V0l1Q","https://app.livestorm.co/#/login?redirect=/",{"id":21332,"alt":21333,"height":150,"url":21334,"width":3999},"L7-TyaZ-Q_CZslCFAqtQLw","hubspot certified partner","https://livestorm.imgix.net/1127/1700820974-en-rectangle-1920x1080.jpg","2023-10-30",[],"Livestorm has officially become a certified app partner with HubSpot, a leading CRM and marketing automation platform. With this certification, Livestorm can now offer even more powerful features and functionalities to help businesses thrive in their marketing efforts.",[],"Livestorm has officially become a certified app partner with HubSpot, a leading CRM and marketing automation platform. ","Livestorm is Now a HubSpot Certified Partner",{"id":21342,"alternativeVersions":21343,"_locales":21346,"_publishedAt":21347,"_updatedAt":21348,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":21349,"blogPostAuthor":21351,"cluster":21353,"content":21360,"coverImage":36,"coverWithImgix":21398,"bottomContentOffer":166,"date":21402,"headerCta":493,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":21403,"relatedPillarPage":166,"seoDescription":21404,"sidebarContentCard":493,"structuredData":21405,"subtitle":21404,"title":21422,"slug":21345},"191949409",[21344],{"locale":756,"value":21345},"webinar-dry-run",[756],"2023-10-23T10:54:35+02:00","2023-10-23T10:54:34+02:00",[21350],{"id":766,"name":674,"slug":675},{"id":1028,"avatar":21352,"jobTitle":1032,"name":1033,"shortDescription":1034,"slug":1035},{"id":1030,"url":1031},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":21354,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":21355,"coMarketing":493,"ebook":21356,"image":21357,"resourceType":21358,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":21359,"name":554},{"id":410,"name":411},[21361,21364,21370,21373,21379,21382,21385,21388,21395],{"id":21362,"__typename":811,"text":21363},"191949399","Hosting a successful online event requires precise planning. Recruiting great speakers and choosing compelling topics are just the first steps. To maximize the event's value and avoid technical glitches, plan a webinar practice session.\n\nBy the end of this guide, you’ll know exactly how to plan and carry out a webinar dry run. Then you'll have confidence in both the setup and the lineup—so you can focus on hosting an engaging and valuable event for your audience.\n\n\n## **What is a webinar dry run?**\n\nA **webinar dry run is a practice session** or a rehearsal for an online event. It happens beforehand, allowing participants to test the platform, discuss the flow, and plan audience interaction.\n\n\n## **Why you should always do a dry run webinar**\n\n\n### **Identify potential tech issues**\n\nWhen you use [powerful software to livestream events](https://livestorm.co/use-cases/live-events), you're unlikely to run into technical problems. The key is ensuring participants follow the recommended setup and check connection speeds in advance.\n\nIf you do a dry run, webinar issues will be **easy to detect and resolve before the live event.** Then you won't have to worry about connectivity or speed during the panel or roundtable.\n\n\n### **Practice the agenda or script**\n\nDepending on the [type of webinar](https://livestorm.co/resources/guides/what-is-a-webinar) you’re hosting, it may have a **detailed script or a rough sketch**. But either way, the content shouldn't be completely unplanned.\n\nBy going over the webinar agenda in advance, you can make sure presenters know the flow, format, and timing. Then everyone can be prepared to deliver as much value as possible during the actual event.\n\n\n### **Prepare to engage the audience**\n\nThe agenda is one of the most compelling parts of any online event. But for most webinars, **audience interaction** is just as important, if not _more_ important.\n\nDuring a webinar practice run, you can test engagement tools and plan how to interact. In addition to built-in chat, polls, and questions, [Livestorm integrations](https://livestorm.co/integrations) let you connect your existing live chat tools.\n\n\n\n## **Checklist for a webinar dry run**\n\nUse this webinar dry run checklist as a guide for [planning a successful online event](https://livestorm.co/resources/templates/webinar-kit). With this list, you can make the rehearsal as efficient and effective as possible.\n\n\n\n### **Get familiar with the webinar platform**\n\nAre you hosting a webinar with Livestorm for the first time? Are your panelists new to the platform? Either way, a practice session allows everyone to see how the platform works and get familiar with the interface.\n\nIn most cases, you’ll find Livestorm easy to use. As browser-based [webinar software](https://livestorm.co/webinar-software), it doesn’t require hosts, guests, or viewers to download an app. With a test session, you can make everyone feel at ease quickly.\n\n\n### **Before the rehearsal**\n\n\n\n1. Schedule a **practice session in the webinar platform** you’ll use for the live event.\n2. Invite all participants, including co-hosts, speakers, and moderators.\n3. Prepare a script, storyboard, or outline for the webinar, including timeframes.\n4. Encourage everyone to **test connectivity and review technical specifications.**\n\n\n### **During the dry run**\n\n\n\n1. Cover basic platform controls so everyone can navigate easily.\n2. Discuss the webinar agenda, including which speaker will cover each part.\n3. Review engagement options so everyone can interact with the audience.\n4. Consider virtual backgrounds and branding to give the event a distinct look.\n5. Talk about event management, including how to handle technical or viewer issues.\n\n\n### **After the test session**\n\n\n\n1. Share the recording with participants so they can spot and fix problems.\n2. Follow up on any issues or questions that came up during the practice round.\n3. Check in with participants at least one day before the event to ensure they’re ready.\n4. Encourage participants to join the webinar room 15 minutes before the start time.\n\n\n## **Webinar dry run agenda**\n\nSave time by using this agenda as a dry run template. Here’s how to use Livestorm to manage a webinar rehearsal.\n\n\n### **Duplicate the event and invite participants**\n\nRather than launching the live event you’ve scheduled in Livestorm, duplicate the webinar. That way you can carry over the settings and practice with speakers _without_ inviting any attendees.",{"id":21365,"__typename":833,"image":21366},"191949400",{"id":21367,"alt":21368,"height":8273,"url":21369,"width":838},"62603536","schedule a webinar dry run with Livestorm","https://livestorm.imgix.net/1127/1697487212-livestorm-schedule-a-webinar-dry-run.jpg",{"id":21371,"__typename":811,"text":21372},"191949401","Make sure to invite co-hosts, speakers, and moderators to the rehearsal. Note that you can invite internal team members or external guest speakers.\n\n\n### **Share recommended setup details**\n\nWhen you use Livestorm to **[host webinars](https://livestorm.co/blog/host-webinar)**, participants access both the live event and the rehearsal from a browser. For optimal quality, presenters should livestream using the most up-to-date version of Chrome.",{"id":21374,"__typename":833,"image":21375},"191949402",{"id":21376,"alt":21377,"height":899,"url":21378,"width":838},"62667766","webinar internet connectivity test","https://livestorm.imgix.net/1127/1697548306-livestorm-internet-connectivity-test.jpg",{"id":21380,"__typename":811,"text":21381},"191949403","It's also critical for all participants to do a [connectivity test](https://app.livestorm.co/connectivity-test#/). This quick test shows whether you have **any issues** so you can either address them or rest assured that you can participate without a problem.\n\n\n### **Customize branding and backgrounds**\n\nOne of the easiest ways to [improve your webinar](https://livestorm.co/blog/10-tools-to-improve-your-webinar-presentations) is to customize the look of the presentation. Decide on these options during the dry run of your webinar to avoid having to make any last-minute decisions:\n\n\n\n* Improve brand awareness by adding branding to the presentation. You can add logos and color schemes via Livestorm's custom design plugin.\n* Create a cohesive look by encouraging presenters to choose backgrounds. Presenters can blur backgrounds, choose virtual backgrounds, or choose designs from Livestorm's library.",{"id":21383,"__typename":833,"image":21384},"191949404",{"id":9012,"alt":9013,"height":9014,"url":9015,"width":7452},{"id":21386,"__typename":811,"text":21387},"191949405","### **Test audio, video, and screen sharing**\n\nWhen presenters enter the practice event room, start by testing some of the essential tools. Have everyone check:\n\n\n\n* **Audio**, using the microphone they plan to speak into during the live event\n* **[Video](https://livestorm.co/blog/test-webcam-microphone)**, streaming from their built-in webcam or external camera\n* **Screen sharing,** including sharing a window, a tab, or the entire screen\n\nPay attention to presenters' [lighting](https://livestorm.co/blog/best-lights-for-video-conferencing) and sound quality. If you notice background noise or low lighting, encourage presenters to make changes before the webinar.\n\n\n### **Walk through the webinar platform**\n\nNext, get presenters **familiar with your webinar plateform** by explaining some of the basic controls. Show presenters how to:\n\n\n\n* Mute and unmute themselves\n* Invite others to speak\n* Share resources and links with attendees\n* Participate in the audience chat\n* Chat with moderators behind the scenes\n* Request help during the live event\n\n\n### **Go through the event script**\n\nOnce presenters are comfortable with how your plateform works, run through the webinar together. Start by explaining the format and the timing. Then go through the script.\n\nIn most cases, you'll begin by **providing some opening remarks** and briefly introducing each speaker. Depending on the format you've chosen, you might:\n\n\n\n* Allow each speaker to share their part of the presentation.\n* Ask a question and allow each guest speaker to respond.\n* Prompt guests to respond to each others' remarks.\n\nAllow presenters to test out their slides during the rehearsal. Make sure everyone has the right amount of time and adjust the structure as necessary.\n\n\n### **Discuss audience interaction**\n\nOnce you've worked out the details of the presentation, discuss viewer interaction. With an all-in-one video engagement platform like Livestorm, you have several tools for [making webinars interactive](https://livestorm.co/blog/how-to-make-webinars-more-interactive). Before the actual event, be sure to explore:\n\n\n\n* **What to say in your welcome message.** How can you get viewers to engage right when they enter the webinar room?\n* **How to manage live chat with the audience.** Who will answer questions and comments?\n* **Which seed questions to use for Q&A.** How can you encourage the audience to interact?\n* **How and when to poll attendees.** When is the ideal time to ask viewers to weigh in?",{"id":21389,"__typename":833,"image":21390},"191949406",{"id":21391,"alt":21392,"height":21393,"url":21394,"width":838},"62603540","Livestorm event room engagement tools",865,"https://livestorm.imgix.net/1127/1697487331-livestorm-engagement-tools.jpg",{"id":21396,"__typename":811,"text":21397},"191949407","Remember, you can draft elements like polls during the rehearsal. Then you can publish these drafts during the live event.\n\n\n### **Agree on calls to action**\n\nIdeally, by the end of the webinar, you'll have piqued viewers’ interest and made them want to learn more. To get them to take next steps, **plan to add relevant calls-to-action (CTAs) at the end of the presentation**.\n\nThe easiest way to share external resources is to add links in the chat. However, you can also share exclusive resources for viewers to download directly from the webinar.\n\nUpload any handouts or video files to Livestorm before the event to avoid any lag time. Then you can share them at the right moment at the end of the event.\n\n\n### **Follow up before the webinar**\n\nA successful practice run should make everyone feel confident about the live event. However, speakers may think of questions afterward or need to do more preparation before the panel.\n\nTo avoid any issues during the event itself, share the rehearsal recording and answer any questions at least a day before the webinar. Encourage speakers to join the event room 15 minutes beforehand so you can start on time.\n\n\n## **Frequently Asked Questions**\n\n\n### **Who should attend the dry run?**\n\nEveryone who plans to participate in the webinar should attend the practice session. In other words, invite the host, all guest speakers, and any team members who plan to participate.\n\nIt’s also a good idea to invite moderators. In many cases, moderators will be members of your team who are already familiar with Livestorm. By inviting them, you can ensure they know about any potential moderation or engagement concerns.\n\n\n### **How far in advance should you schedule a webinar dry run?**\n\nAs a general rule, plan to schedule any webinar practice run about one week before the live event. If you schedule it much further in advance, participants may not retain the technical information.\n\nAnd if you schedule it too close to the event, you may not have time to resolve any issues that you discover. If you practice the live webinar a week in advance, you'll still have time to fix any problems.\n\n\n### **What should you prepare before launching the practice session?**\n\nHave a plan in place before starting the rehearsal. Map out the structure of the webinar, masterclass, or panel discussion. If you plan to present slides, have the deck ready to show.\n\nRemember that the practice run shouldn't be the first planning session for the webinar. Consider it a dress rehearsal instead of a brainstorming session.",{"id":21399,"alt":21400,"height":897,"url":21401,"width":899},"62581755","woman hosting a webinar dry run","https://livestorm.imgix.net/1127/1697484267-webinar-dry-run.jpg","2023-10-24",[],"Learn why a webinar dry run is so crucial to the success of your live event, and get practical tips for hosting a practice session beforehand with Livestorm.",[21406],{"id":21407,"contentData":21408},"191949408",{"@context":1143,"@type":1144,"mainEntity":21409},[21410,21414,21418],{"@type":1147,"name":21411,"acceptedAnswer":21412},"Who should attend the dry run?",{"@type":1150,"text":21413},"Everyone who plans to participate in the webinar should attend the practice session. In other words, invite the host, all guest speakers, and any team members who plan to participate.\nIt’s also a good idea to invite moderators. In many cases, moderators will be members of your team who are already familiar with Livestorm. By inviting them, you can ensure they know about any potential moderation or engagement concerns.",{"@type":1147,"name":21415,"acceptedAnswer":21416},"How far in advance should you schedule a webinar dry run?",{"@type":1150,"text":21417},"As a general rule, plan to schedule any webinar practice run about one week before the live event. If you schedule it much further in advance, participants may not retain the technical information.\nAnd if you schedule it too close to the event, you may not have time to resolve any issues that you discover. If you practice the live webinar a week in advance, you'll still have time to fix any problems.",{"@type":1147,"name":21419,"acceptedAnswer":21420},"What should you prepare before launching the practice session?",{"@type":1150,"text":21421},"Have a plan in place before starting the rehearsal. Map out the structure of the webinar, masterclass, or panel discussion. If you plan to present slides, have the deck ready to show.\nRemember that the practice run shouldn't be the first planning session for the webinar. Consider it a dress rehearsal instead of a brainstorming session.","Webinar Dry Run: Getting Ready for Your Event [Checklist]",{"id":21424,"alternativeVersions":21425,"_locales":21428,"_publishedAt":21429,"_updatedAt":21430,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":21431,"blogPostAuthor":21433,"cluster":21435,"content":21442,"coverImage":36,"coverWithImgix":21531,"bottomContentOffer":166,"date":3458,"headerCta":493,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":21535,"relatedPillarPage":166,"seoDescription":21536,"sidebarContentCard":493,"structuredData":21537,"subtitle":21536,"title":21533,"slug":21427},"146987343",[21426],{"locale":756,"value":21427},"asynchronous-communication-tools",[756],"2023-09-18T13:06:16+02:00","2023-09-18T13:02:53+02:00",[21432],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":21434,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":9078,"bottomContentCardCtaTitle":780,"bottomContentCardText":9079,"bottomContentCardTitle":7001,"displayCustomerLogoSection":493,"headerCtaText":9080,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":21436,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":9087,"title":9088,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":5546,"trackName":32,"trackNameFallback":5547,"backgroundImage":21437,"coMarketing":166,"ebook":21438,"image":21439,"resourceType":21440,"shortDescription":5557,"slug":5558,"title":5547},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5550},{"id":5552,"alt":5553,"height":564,"url":5554,"width":551},{"id":1339,"color":394,"cta":800,"icon":21441,"name":554},{"id":410,"name":411},[21443,21446,21449,21453,21456,21463,21466,21474,21477,21484,21487,21493,21496,21503,21506,21514,21517,21525,21528],{"id":21444,"__typename":811,"text":21445},"146987355","Working with remote teams can be rewarding and challenging. Sure, you get access to a global talent pool. But different time zones can lead to miscommunication and lack of collaboration. \n\nSo, how can you bridge the gap? **With the right tech stack, your teams can share resources, brainstorm ideas, and work on projects without being limited by real-time communication barriers**. In this article, we'll explore some of the best asynchronous communication tools and how they help your distributed teams stay productive.",{"id":21447,"__typename":811,"text":21448},"146987356","## 7 Types of **asynchronous communication tools**\n\nAsynchronous (or “async”) communication tools allow your team to collaborate instantly without carving out time to meet face-to-face. Here’s a quick overview of different types of async communication tools:\n\n\n\n1. Video\n2. Email\n3. Project management platforms\n4. Instant messaging apps\n5. Knowledge bases\n6. Calendar and scheduling apps\n7. Workflow automation tools\n\n\n### **1. Video conferencing tools for asynchronous communication**\n\nWhile video conferencing is primarily designed for real-time communication, it can be used asynchronously. For example, your team can record training sessions or presentations and share them with team members for asynchronous viewing. Some popular video communication tools include:\n\n\n\n* Livestorm\n* Zoom\n* Loom\n\n\n### **2. Asynchronous communication tools for email**\n\nEmail is ideal for sending announcements, reminders, feedback, or files. It’s a widely-used method of [internal and external communication](https://livestorm.co/blog/internal-external-communication). Some popular email tools for asynchronous collaborations include:\n\n\n\n* Gmail\n* Outlook\n\n\n### **3. Asynchronous communication tools for project management**\n\nProject management tools help your team stay organized and on track with their tasks. Team members can assign roles and responsibilities, create tasks, set timelines, and receive notifications when tasks are completed. Some popular project management tools include:\n\n\n\n* ClickUp \n* Asana\n* Trello\n\n\n### **4. Asynchronous communication tools for instant messaging** \n\nInstant messaging tools make it easy for team members to quickly share files and have conversations. They’re great for internal communication, as they provide a sense of immediate feedback. Some popular instant messaging tools include:\n\n\n\n* [Slack](https://livestorm.co/integrations/slack)\n* Twist\n* Microsoft Teams\n\n\n### **5. Asynchronous communication tools for building a knowledge base** \n\nA knowledge base is like a wiki. Your remote workers can easily access information and resources, such as document templates, workflows, and answers to frequently Some popular knowledge base tools include:\n\n\n\n* Notion\n* \u003Ca href=\"https://www.slite.com/\" rel=\"noopener\" target=\"_blank\">Slite\u003C/a>\n* Zendesk\n* Confluence\n\n\n### **6. Asynchronous communication tools for calendar management and scheduling** \n\nCalendar and scheduling tools make it easy for remote teams to set reminders, share their availability with others, and schedule meetings at a time that works for everyone. Popular calendar and scheduling tools include:\n\n\n\n* Calendly\n* Google Calendar\n\n\n### **7. Asynchronous communication tools for workflow automation**\n\nWorkflow automation tools are designed to minimize errors and increase team productivity. For example, a marketing team can add new leads from an online form into their customer relationship management system (CRM), nurture the lead, and then notify the sales team when they're ready to be converted. Popular workflow automation tools include:\n\n\n\n* Zapier\n* HubSpot\n\n\n## **8 Asynchronous communication tools** for efficient remote teams\n\nYou need the right combination of tools to support activities like managing a distributed workforce, remote customer onboarding, or even collaborating as a [virtual marketing team](https://livestorm.co/teams/marketing). Here’s a list of some popular asynchronous communication tools: \n\n\n\n1. **Livestorm**: Best for creating on-demand video resources\n2. **Gmail**: Best async email app\n3. **Asana**: Best for async project management\n4. **Slack**: Best instant messaging app\n5. **Notion**: Best async knowledge base\n6. **Miro**: Best digital whiteboard \n7. **Calendly**: Best calendar management tool\n8. **Zapier**: Best workflow automation tool\n\n\n### **1. Livestorm: Best for creating on-demand video resources**",{"id":21450,"__typename":833,"image":21451},"146987363",{"id":3389,"alt":21452,"height":2566,"url":3391,"width":2568},"Livestorm’s email automation workflow",{"id":21454,"__typename":811,"text":21455},"146987364","Livestorm is a video engagement platform for both synchronous and asynchronous communications. You can use it to host any internal (or external!) meeting, but it’s also ideal for recording content and making it available on demand. So, next time you host a killer training session or promotional event, set Livestorm to automatically record and add the video link to your onboarding or website. \n\n\n#### **Livestorm’s key features**\n\n\n\n* **Automatic recordings** make it easy to create asynchronous video resources like on-demand training, deminars, and walkthroughs.\n* **Events automation** means you can set a pre-recorded event, like a webinar, to start and end at a specific time. This imitates a live event experience for the audience without intervention from your team.\n* **Simple project management and collaboration** using integrations with apps like Slack, Miro, and Zapier. This means you can automate your workflows and let your team follow up on action items at their own pace.\n* **Quick scheduling** using integrations with Google Calendar, Calendly, and Outlook. This means you can schedule meetings directly from your calendar, find a time that suits all attendees, and schedule recurring meetings in just a few clicks.\n* **Email automation** means sharing recordings, sending reminders, and following up with your team can all happen async.\n\n\n#### **What can you use Livestorm for?**\n\nLivestorm can be used for all live and asynchronous video communications, including:\n\n\n\n* [Onboarding remote employees](https://livestorm.co/resources/ebooks/hiring-sourcing-oboarding)\n* Internal training and development\n* Webinars\n* Product demos\n* Customer success events\n\n\n#### **Livestorm’s pricing**\n\nYou can test Livestorm for free for 20 up to minutes duration per event. And once you're ready to use Livestorm for your team, opt for the Pro plan at $88 per month or get a custom quote based on your budget and business needs.\n\n\n### **2. Gmail: Best async email app**",{"id":21457,"__typename":833,"image":21458},"146987381",{"id":21459,"alt":21460,"height":5223,"url":21461,"width":21462},"49308584","A Gmail follow-up reminder for an email sent three days ago, improving team communication","https://livestorm.imgix.net/1127/1678464160-2-gmail.jpg",1326,{"id":21464,"__typename":811,"text":21465},"146987382","Gmail is a cloud-based communication platform that allows team members to send and receive messages, documents, and other files at their own pace. It's a widely used tool for asynchronous communications, as it supports threaded conversations and the ability to label and prioritize messages to action them later. \n\n\n#### **Gmail’s key features**\n\n\n\n* **Filters and labels** mean easy organization and sorting of messages and keep your inbox clutter-free. \n* **Offline access** lets you access emails and collaborate on documents with limited internet access.\n* **Integration with Google services **like Google Drive**,** Google Docs, and Google Calendar makes it easy to collaborate and communicate with remote teams. \n* **Search functionality** helps search for emails with specific keywords, dates, and sender information, so you don‘t need to manually scroll through the inbox.\n* **Spam protection** automatically identifies and filters unwanted emails warning your team of phishing scams and other malicious attacks. \n\n\n#### **What can you use Gmail for?**\n\nGmail is ideal for:\n\n\n\n* Email communication with remote team members, clients, and vendors\n* Sharing and collaborating on documents and files\n* Scheduling and managing calendar events and meetings\n* Managing contacts and mailing lists\n\n\n#### **Gmail’s pricing**\n\nGmail is a free email service by Google with up to 15 GB storage space for attachments and files. However, if you want to use Gmail for business, you need to sign up for Google Workspace (formerly G Suite) which starts at $6 per user per month. \n\n\n### **3. Asana: Best for async project management**",{"id":21467,"__typename":833,"image":21468},"146987393",{"id":21469,"alt":21470,"height":21471,"url":21472,"width":21473},"49308586","Asana’s kanban board for project management",1644,"https://livestorm.imgix.net/1127/1678464253-3-asana.jpg",2232,{"id":21475,"__typename":811,"text":21476},"146987394","Asana makes it easy to assign tasks, manage and collaborate on project boards. At Livestorm, we use Asana to create automated to-do lists to introduce new hires to their responsibilities. Its intuitive interface helps you plan projects, track progress, and measure results with easy-to-understand dashboards.\n\n\n#### **Asana’s key features**\n\n\n\n* **Visual timeline view** helps track all tasks and their dependencies in a single view, making it easy to spot bottlenecks. \n* **Comments and tagging** enable effective team collaboration and eliminate the need for back-and-forth messaging.\n* **Integration** with Google Drive, Dropbox, and Slack allows for seamless collaboration and sharing of files. \n* **Automated notifications** alert your team members about task updates and changes in deadlines, keeping them accountable.\n* **Customizable fields and forms** help collect information on tasks, projects, and team members, so you can keep track of important details and find information quickly.\n\n\n#### **What can you use Asana for?**\n\nAsana is ideal for team collaboration on projects like:\n\n\n\n* Marketing campaigns \n* Content creation — from ideation to publication\n* Sales processes from lead generation to closing deals\n* Onboarding new employees\n\n\n#### **Asana’s pricing**\n\nAsana’s free plan allows up to 15 members in a team and essential features like task creation, comments, tagging, and dashboards. If you have a large team and want advanced features like timeline view and automated workflows, opt for the Pro plan at $10.99 per user per month. \n\n\n### **4. Slack: Best instant messaging app**\n",{"id":21478,"__typename":833,"image":21479},"146987431",{"id":21480,"alt":21481,"height":7410,"url":21482,"width":21483},"49308799","Slack’s organized channels for collaboration and communication","https://livestorm.imgix.net/1127/1678465873-slack.jpg",1227,{"id":21485,"__typename":811,"text":21486},"146987432","Slack is a widely used [tool for internal communication](https://livestorm.co/blog/internal-communication-software-tools) that allows users to create dedicated channels for organized discussions and collaborations. These channels can be used to share documents and files with team members. Slack also supports voice and video calls and integration with third-party apps like Google Drive. \n\n\n#### **Slack’s key features**\n\n\n\n* **Direct messaging** allows for one-on-one private conversations or small groups.\n* **Channels** keep your conversations organized by topics, projects, or clients.\n* **Search engines** help you easily find conversations, documents, and people across channels. \n* **Integration** with Google Drive, Livestorm, Trello, and Salesforce allows you to streamline your workflow without jumping between platforms. \n* **Customization** of themes, notifications, and workflows lets you create a personalized Slack experience for your team.\n* **Status updates** can be customized to communicate your availability or if you’re feeling stressed, allowing your team to offer support and understanding.\n\n\n#### **What can you use Slack for?**\n\nSlack is ideal for communication like:\n\n\n\n* Instant messaging between internal teams\n* Connecting with external partners, clients, or guests\n* Replacing meetings with clips that can be watched at any time\n* Sharing progress updates for projects\n* Internal announcements or company news\n\n\n#### **Slack’s pricing**\n\nSlack offers a free plan with only 90 days of message history and 10 integrations. But if you want unlimited access to message history and collaboration with guests outside your organization, opt for the pro plan at $7.25 per user per month. \n\n\n### **5. Notion: Best async knowledge base**",{"id":21488,"__typename":833,"image":21489},"146987473",{"id":21490,"alt":21491,"height":899,"url":21492,"width":2006},"49308616","Notion’s customizable templates","https://livestorm.imgix.net/1127/1678464362-5-notion.jpg",{"id":21494,"__typename":811,"text":21495},"146987474","Notion is a knowledge base tool that enables you to create and organize notes, documents, wikis, and task lists. It's ideal for teams that need a centralized location to store and share resources. At Livestorm, we use Notion for our internal knowledge base, document notes, meeting actions, and task progress tracking. \n\n\n#### **Notion’s key features** \n\n\n\n* **Customizable templates** like project management, meeting notes, and personal to-do lists help you save time in setting up new pages and ensure consistent formats across tasks. \n* **Collaborative editing** on pages, databases, and notes allows your remote team to work on the same document. \n* **Page linking** makes it easy to navigate between related content and helps your team organize information in an interconnected way. \n* **Database management** allows you to create databases for customer relationship management, product management, and project tracking so you don’t need to switch between different apps. \n* **Integration** with Google Drive, Trello, and Slack add to your existing workflow and make it easy to transfer information between apps. \n\n\n#### **What can you use Notion for?**\n\nNotion is ideal for knowledge management like:\n\n\n\n* Creating a company wiki\n* Storing product information and customer service FAQs\n* Maintaining an employee directory\n* Building out process playbooks\n* Formulating data-driven marketing strategies.\n\n\n#### **Notion’s pricing**\n\nNotion offers a free plan with unlimited workspaces but limited blocks for teams and access to only 7 days of page history. The Plus plan starts at $8 per user per month, which offers unlimited blocks and advanced features like 30-day page history, unlimited blocks, and file uploads. \n\nBut if you want more features like PDF export and guest invites, opt for the Business plan at $15 per user per month or request a custom quote.\n\n\n### **6. Miro: Best digital whiteboard**",{"id":21497,"__typename":833,"image":21498},"146987475",{"id":21499,"alt":21500,"height":21501,"url":21502,"width":7358},"49308621","Miro whiteboard for asynchronous brainstorming",746,"https://livestorm.imgix.net/1127/1678464459-6-miro.jpg",{"id":21504,"__typename":811,"text":21505},"146987476","[Miro](https://livestorm.co/integrations/miro) is best for visualizing ideas, mapping out processes, and user personas, and creating interactive presentations. So if you're brainstorming asynchronously, you can set up blank canvases for projects and let your team drop ideas, drawings, and sticky notes at their leisure. This fosters [virtual team building](https://livestorm.co/blog/virtual-team-building), encourages collaboration, and promotes creativity. \n\nPlus, Miro integrates with Livestorm, so you can also use it in live meetings to workshop with your remote team and get instant feedback. \n\n\n#### **Miro’s key features**\n\n\n\n* **Templates library** of 300+ customizable boards for daily meetings, ice breakers, brainstorming, and team meetings to help jumpstart your projects.\n* **Version control** keeps track of changes made to your boards and prevents accidental deletions or edits. \n* **Permission settings** control who can view, edit or comment on boards so unauthorized parties can’t access sensitive information. \n* **Translator plugin** supports 100+ languages so you can collaborate with clients, customers, or vendors without communication barriers.\n* **Integration** with 100+ apps like Airtable, Zoom, Livestorm, Slack, and ClickUp ensure seamless collaboration across platforms. \n\n\n#### **What can you use Miro for?**\n\nMiro is ideal for whiteboard collaborations like:\n\n\n\n* Developing customer journey maps\n* Design thinking and agile development\n* User story and customer journey mapping\n* UX/UI design and prototyping\n\n\n#### **Miro’s pricing**\n\nMiro offers a free plan with a single workspace and 3 editable boards. But if you need unlimited boards, opt for the Starter plan at $8 per user per month or a business plan at $16 per user per month with single sign-on and unlimited workspaces. \n\n\n### **7. Calendly: Best calendar management tool**",{"id":21507,"__typename":833,"image":21508},"146987483",{"id":21509,"alt":21510,"height":21511,"url":21512,"width":21513},"49308625","Calendly’s availability window for video calls",994,"https://livestorm.imgix.net/1127/1678464514-7-calendly.jpg",1324,{"id":21515,"__typename":811,"text":21516},"146987484","[Calendly](https://livestorm.co/integrations/calendly) lets you sync with other calendars to quickly set up meetings and send invites. It's easy for teams to coordinate meetings in different timezones, whether they’re setting up one-on-one calls or online events.\n\n\n#### **Caledly’s key features**\n\n\n\n* **Automatic timezone detection** makes it easy for your invitees to schedule meetings in their local time, and eliminates time zone confusion. \n* **Customizable scheduling** enables you to set availability windows, meeting duration, and buffer time between meetings so you can create a schedule that works best for you. \n* **Multiple events types feature** allows you to schedule one on one meetings, group meetings, and webinars with ease. \n* **Integrations** with popular tools like Livestorm, Salesforce, Zaiper, and Slack help you capture leads, automate tasks and set up notifications for a seamless scheduling experience. \n\n\n#### **What can you use Calendly for?**\n\nCalendly is ideal for calendar management like:\n\n\n\n* Scheduling customer discovery calls\n* Setting up internal meetings between teams and departments\n* Product demos and showcases\n\n\n#### **Calendly’s pricing**\n\nThe free version lets you connect to only one calendar and some basic integrations. Opt for the Starter plan at $8 per user per month for scheduling automation and unlimited event types. Their most popular Professional plan gives you customization options, while the team's plan lets you connect to Salesforce at $12 per user per month and $15 per user per month, respectively. \n\n\n### **8. Zapier: Best workflow automation tool**",{"id":21518,"__typename":833,"image":21519},"146987498",{"id":21520,"alt":21521,"height":21522,"url":21523,"width":21524},"49308628","Zapier’s automated workflows with cross-platform integrations",1006,"https://livestorm.imgix.net/1127/1678464595-8-zapier.jpg",1288,{"id":21526,"__typename":811,"text":21527},"146987499","[Zapier](https://livestorm.co/integrations/zapier) lets you connect different apps with automated workflows called \"Zaps,\" saving time and reducing manual work. For example, if you're using Livestorm's event registration pages to generate leads, you can use the Zapier integration to trigger a Zap that sends the lead to your mailing platforms like Mailchimp or Mailjet. This way, you can automatically add new leads without having to import or export them manually.\n\n\n#### **Zapier’s key features**\n\n\n\n* **Customize workflows** and use pre-built templates to deploy unique workflows and automate tasks quickly.\n* **Scheduled triggers** let you run Zaps at set intervals or specific dates and times for time-sensitive tasks like regular reports, reminders, and notifications. \n* **Dashboard and reporting features** track and analyze your automated workflows and identify issues that need attention. \n* **Integration with 5000+ apps** like Livestorm, Gmail, Slack, and HubSpot means that you can use Zapier to help complete tasks across all your most-used apps.\n\n\n#### **What can you use Zapier for?**\n\nZapier is ideal for workflow automation like:\n\n\n\n* Automating messages on Slack when someone follows you on social media \n* Set up alerts for specific events like customer inquiries\n* Sending notifications to team members when a new file is added to a shared folder on cloud storage services\n* Creating and updating customer support tickets based on form submissions or email inquiries\n\n\n#### **Zapier’s pricing**\n\nZapier offers four pricing plans based on the number of tasks you need to automate in a month. The free plan lets you run 100 tasks, while the Starter plan is $19.99 per month for 750 tasks per month. Professional, Team, and Company plans range from $49, $399 to $799 per user per month for 2K, 50K, and 100K tasks, respectively.\n\n\n## Tips for building your **asynchronous communication tech-stack**\n\nAsynchronous communication should be used strategically. Be sure to choose async tools that suit your team’s communication style and support the completion of your most important tasks. Here’s how to build your tech stack:\n\n\n\n1. **Choose apps that integrate**. Opt for apps that become a part of your existing workflow. For example, Livestorm integrates with 1000+ widely used business tools like Slack, Google Calendar, and Miro.\n2. **Regularly review and optimize your tech stack**. As your team grows, ensure that your tech stack still meets your needs. Remove apps that are no longer useful and add new ones that can better support your workflows and communication needs.\n3. **Prioritize security and privacy**. You're dealing with sensitive information and data, so ensure the collaboration tools you use have strong security measures. At Livestorm, we implement Transport Layer Security (TLS), and we're [ISO 27001](https://security.livestorm.co/) certified.\n4. **Align apps to your communication guidelines**. Provide clear instructions and establish guidelines for different types of communication. For example, your team can use Gmail for formal messages, and Slack for quick questions or updates.\n\n\n## **Supercharge your team** with asynchronous communication tools\n\nAsync communication tools are an essential part of any collaborative workflow. But you need the perfect complementary tools in your tech stack to create a streamlined process. For example, you can use Calendly to schedule a client meeting and set up a Zap that triggers a message to the relevant Slack channel. Easy.\n\n**Remember: just because you’re going async, it doesn’t mean you can’t personalize your comms with video.** Livestorm is a great tool for both live and async video communications and integrates with 1000+ widely used apps like Slack, Zapier, Calendly, and Google Calendar. So, you can create a super slick tech stack to customize your async workflows, automate repetitive tasks, and simplify your processes.",{"id":21529,"__typename":811,"text":21530},"146987515","## **Frequently asked questions** about asynchronous communication tools\n\n\n### **What is an asynchronous communication tool?**\n\nAn asynchronous communication tool enables team members to communicate, collaborate and share information without the need for in-person meetings. They’re very important for remote teams or distributed work - but even in-person teams need some level of async communication. Examples of asynchronous communication tools include instant messaging apps, video conferencing tools, knowledge base software, and workflow automation tools.\n\n\n### **What are the benefits of asynchronous communication?**\n\nThe benefits of asynchronous communication are:\n\n\n\n* Increased flexibility as team members can work at their own pace. \n* Improved work-life balance since teams can have better control over their schedule and avoid burnout.\n* Reduced communication overload as team members can respond to messages when they have the bandwidth \n* Enhanced collaboration across time zones and locations, making it easier to work with global teams. \n\n\n### **What are examples of asynchronous communication?**\n\nExamples of asynchronous communication include:\n\n\n\n* Email\n* Video messages, recordings or clips \n* Instant messaging \n* Collaborative and shared documents\n* Discussion boards and forums \n* Voice messages \n\n\n### **What tools are used for asynchronous vs. synchronous communication?**\n\nThe tools used for asynchronous communication include email, project management software, messaging apps, and discussion forums. These allow for collaboration without the need for real-time interaction. And synchronous communication tools include video conferencing, phone calls, and instant messaging. These facilitate real-time communication, enabling team members to collaborate in real-time and make decisions quickly.",{"id":21532,"alt":21533,"height":1776,"url":21534,"width":1778},"49308749","8 Top Asynchronous Communication Tools (Free & Paid)","https://livestorm.imgix.net/1127/1678465367-8-top-asynchronous-communication-tools.jpg",[],"Discover the top asynchronous communication tools for remote teams to boost productivity and streamline your workflow.",[21538],{"id":21539,"contentData":21540},"146987783",{"@context":1143,"@type":1144,"mainEntity":21541},[21542,21546,21550,21554],{"@type":1147,"name":21543,"acceptedAnswer":21544},"What is an asynchronous communication tool?",{"@type":1150,"text":21545},"An asynchronous communication tool enables team members to communicate, collaborate and share information without the need for in-person meetings. They’re very important for remote teams or distributed work - but even in-person teams need some level of async communication. Examples of asynchronous communication tools include instant messaging apps, video conferencing tools, knowledge base software, and workflow automation tools.",{"@type":1147,"name":21547,"acceptedAnswer":21548},"What are the benefits of asynchronous communication?",{"@type":1150,"text":21549},"The benefits of asynchronous communication are: Increased flexibility as team members can work at their own pace. Improved work-life balance since teams can have better control over their schedule and avoid burnout. Reduced communication overload as team members can respond to messages when they have the bandwidth Enhanced collaboration across time zones and locations, making it easier to work with global teams.",{"@type":1147,"name":21551,"acceptedAnswer":21552},"What are examples of asynchronous communication?",{"@type":1150,"text":21553},"Examples of asynchronous communication include: Email Video messages, recordings or clips Instant messaging Collaborative and shared documents Discussion boards and forums Voice messages",{"@type":1147,"name":21555,"acceptedAnswer":21556},"What tools are used for asynchronous vs. synchronous communication?",{"@type":1150,"text":21557},"The tools used for asynchronous communication include email, project management software, messaging apps, and discussion forums. These allow for collaboration without the need for real-time interaction. And synchronous communication tools include video conferencing, phone calls, and instant messaging. These facilitate real-time communication, enabling team members to collaborate in real-time and make decisions quickly.",{"id":12363,"alternativeVersions":21559,"_locales":21561,"_publishedAt":21562,"_updatedAt":21563,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":21564,"blogPostAuthor":21566,"cluster":21568,"content":21575,"coverImage":36,"coverWithImgix":21612,"bottomContentOffer":166,"date":21613,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":21614,"relatedPillarPage":166,"seoDescription":12399,"sidebarContentCard":166,"structuredData":21615,"subtitle":12399,"title":12400,"slug":12398},[21560],{"locale":756,"value":12398},[756],"2023-08-02T16:37:00+02:00","2023-08-02T16:36:58+02:00",[21565],{"id":1301,"name":694,"slug":695},{"id":2076,"avatar":21567,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":6606,"bottomContentCardCtaTitle":780,"bottomContentCardText":6607,"bottomContentCardTitle":6608,"displayCustomerLogoSection":493,"headerCtaText":6609,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":21569,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":6624,"title":6625,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":6611,"trackName":32,"trackNameFallback":6612,"backgroundImage":21570,"coMarketing":166,"ebook":21571,"image":21572,"resourceType":21573,"shortDescription":6622,"slug":6623,"title":6612},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":6615},{"id":6617,"alt":6618,"height":564,"url":6619,"width":551},{"id":1339,"color":394,"cta":800,"icon":21574,"name":554},{"id":410,"name":411},[21576,21577,21583,21584,21588,21589,21595,21596,21601,21602,21610,21611],{"id":12369,"__typename":811,"text":12370},{"id":21578,"__typename":833,"image":21579},"120769495",{"id":21580,"alt":21581,"height":1776,"url":21582,"width":1778},"46223761","Intern onboarding","https://livestorm.imgix.net/1127/1648825688-ls-intern-onboarding-1-1.jpeg",{"id":12373,"__typename":811,"text":12374},{"id":21585,"__typename":2560,"feature":21586},"146477283",{"id":2562,"imageOnlyUsedForWowFeatures":21587,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":12377,"__typename":811,"text":12378},{"id":21590,"__typename":833,"image":21591},"120814680",{"id":21592,"alt":21593,"height":1776,"url":21594,"width":1778},"46238814","Person communicating with intern's institution","https://livestorm.imgix.net/1127/1649095958-secretary-calling.jpg",{"id":12381,"__typename":811,"text":12382},{"__typename":2418,"id":21597,"heading":21598,"paragraph":21599,"callToAction":21600},"146477412","Create a strong culture with digital employee onboarding","Remotely onboard new employees with ease using live or on-demand training.",{"id":64,"slot":65,"slug":66},{"id":12385,"__typename":811,"text":12386},{"id":21603,"__typename":833,"image":21604},"120769497",{"id":21605,"alt":21606,"height":21607,"url":21608,"width":21609},"46224021","Help interns gain confidence",566,"https://livestorm.imgix.net/1127/1649087551-intern-onboarding-2.jpeg",850,{"id":12389,"__typename":811,"text":12390},{"id":12392,"__typename":811,"text":12393},{"id":12395,"alt":12396,"height":1776,"url":12397,"width":1778},"2022-04-28",[],[21616],{"id":21617,"contentData":21618},"120769499",{"@context":1143,"@type":1144,"mainEntity":21619},[21620,21624,21628,21632],{"@type":1147,"name":21621,"acceptedAnswer":21622},"How can I onboard a marketing intern?",{"@type":1150,"text":21623},"The best way to onboard marketing interns is to: Complete any required documentation before their first day. Set up their equipment, workspace, and accounts before they start. Map their journey showing tasks and skills they’ll learn, which might include copywriting, social media management, or even basic graphic design. Show them how to track key performance indicators (KPIs) that will be used to measure their success Schedule meetings with the team throughout the first week and beyond Stay in touch with their college throughout their internship Use digital tools throughout the internship to engage them in their tasks and team",{"@type":1147,"name":21625,"acceptedAnswer":21626},"What makes a good intern onboarding email?",{"@type":1150,"text":21627},"A good intern onboarding email will show them you’re excited to have them as part of your team. They’ve worked hard and most likely went through a few interviews in order to land the internship. Let them know they are a valued part of the team and you’re excited to help them grow their skills. Communicate things like dress code, start and end times and any other important information in the first email along with contact information if they need to get ahold of the person above them. It’s important to engage with new interns as early in the onboarding process as possible. So in your first email communications with interns, you should: Express your excitement at their joining the team Share what they can expect to gain from their internship in terms of skills and experience Share what their first-day schedule will be, who they’ll meet, and what they’ll do Ask them to complete any required paperwork, including clear instructions Share replays of key recent online meetings and calls to communicate goals and company culture",{"@type":1147,"name":21629,"acceptedAnswer":21630},"How should you welcome new interns?",{"@type":1150,"text":21631},"Socialization in a new work environment is crucial for confidence and teamwork. Introduce the intern to their team and have a fun ice breaker activity! Whether you’re in person or virtual, getting to know people through questions and games is a good way to make your new intern feel welcome.",{"@type":1147,"name":21633,"acceptedAnswer":21634},"Can you onboard new interns virtually?",{"@type":1150,"text":21635},"Virtual onboarding can be highly efficient because using digital tools for your communications and work processes allows you to automate the bulk of your tasks. Also, with a video engagement platform like Livestorm, it’s easy to organize all your one-to-one and group meetings. With onboarding automation in place, you can spend more time reviewing the onboarding process as a whole and providing personalized support.",{"id":21637,"alternativeVersions":21638,"_locales":21641,"_publishedAt":21642,"_updatedAt":21643,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":21644,"blogPostAuthor":21646,"cluster":21648,"content":21657,"coverImage":36,"coverWithImgix":21729,"bottomContentOffer":166,"date":21733,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":21734,"relatedPillarPage":166,"seoDescription":21735,"sidebarContentCard":166,"structuredData":21736,"subtitle":21735,"title":21731,"slug":21640},"148498620",[21639],{"locale":756,"value":21640},"virtual-event-planning",[756],"2023-06-08T00:00:00+02:00","2023-06-07T19:45:14+02:00",[21645],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":21647,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1189,"bottomContentCardCtaTitle":780,"bottomContentCardText":1190,"bottomContentCardTitle":1191,"displayCustomerLogoSection":493,"headerCtaText":1192,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":21649,"relatedPillarPage":21655,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1219,"title":1220,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1194,"trackName":32,"trackNameFallback":1195,"backgroundImage":21650,"coMarketing":166,"ebook":21651,"image":21652,"resourceType":21653,"shortDescription":1206,"slug":1207,"title":1195},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1198},{"id":1200,"alt":1195,"height":564,"url":1201,"width":551},{"id":1203,"color":1204,"cta":312,"icon":21654,"name":568},{"id":615,"name":616},{"id":1209,"backgroundImage":21656,"shortDescription":1216,"shortTitle":1217,"slug":1218},{"id":1211,"alt":1212,"height":1213,"url":1214,"width":1215},[21658,21661,21665,21668,21676,21679,21686,21689,21693,21696,21700,21703,21707,21710,21714,21717,21721,21724,21726],{"id":21659,"__typename":811,"text":21660},"148498657","Meet Jenna. Jenna's the Head of Marketing at a budding tech startup that's dipping its toes into virtual events. She knows that virtual events can build brand awareness, increase her customer base, and boost sales—but where should she start when it comes to planning one?\n\nIf you relate to Jenna, you’re not alone. You know the ROI of a powerful event, but low attendance rates and a snooze-fest atmosphere are a worry. The answer? Virtual event planning that gives you complete control over the process from start to finish.\n\nWith a few simple tips, you can turn your next virtual event into one that attendees won’t forget. Here’s our guide to successful event management.",{"__typename":814,"id":21662,"title":21663,"text":21664,"cta":65,"link":66},"148498795","Plan a virtual event that skyrockets conversions","We integrate with the marketing tools you use most, so planning and delivering your virtual event is easy",{"id":21666,"__typename":811,"text":21667},"148498659","## **Types of virtual events**\n\nFiguring out the type of event you’re hosting is key. **Different events require different approaches and setups.** Here are a few popular types:\n\n* Webinars\n* Virtual conferences\n* Virtual career fairs\n* Product launches\n* Virtual workshops\n\n### **Webinars**\n\nA webinar is an online event that provides educational value to its attendees. Usually, a webinar involves a presentation led by one or two speakers who are experts on the topic at hand. For example, [Pipedrive’s fundamentals webinar](https://app.livestorm.co/p/bc42b70f-e2a0-4b14-8759-27fba744f95a) (which is hosted on Livestorm!) will teach attendees how data structure works in Pipedrive and how to customize pipelines. ",{"id":21669,"__typename":833,"image":21670},"148498660",{"id":21671,"alt":21672,"height":21673,"url":21674,"width":21675},"49653699","Registration page for an event by Livestorm and Pipedrive, titled Pipedrive fundamentals: master the basics",967,"https://livestorm.imgix.net/1127/1684182892-1_pipedrive.jpg",1203,{"id":21677,"__typename":811,"text":21678},"148498661","### **Virtual conferences**\n\nA virtual conference is a large online event where professionals network and share ideas. These conferences often invite industry experts as keynote speakers or panelists to discuss topics that are relevant to the target audience. They can have a secondary goal for the event organizers which is to build brand awareness and leverage partnerships. \n\nYou can create a one-day or multi-day conference, depending on how deeply you’d like to investigate the topic. AdWorld 2023, for example, was a three-day virtual event for digital marketers where they invited keynote speakers to discuss topics like brand building, media buying, and content marketing. This event also had breakout sessions for attendees to collaborate.\n\n\n### **Virtual career fairs**\n\nVirtual career fairs are networking events for recruiters and employers to meet candidates online and promote vacancies. These events provide networking opportunities for job seekers and employers alike. \n\nThey're especially helpful for those who can't attend in-person events or live in remote areas with limited access to physical events. For example, if you’re Canadian, you may be familiar with The Canadian National Virtual Career Fair, which connects candidates with the top employers in the country.\n\n\n### **Product launches**\n\nProduct launches are great for announcing a new product and generating some buzz around it. They can be interactive and engaging, with demos of the products and Q&A sessions during the event. Apple’s [product launch strategy](https://livestorm.co/blog/product-launch-strategy) is unparalleled, holding three to four major events per year where it announces new versions of its iPhones, iPads, Macbooks, and other innovative products.\n\n\n### **Virtual workshops**\n\nVirtual workshops are interactive online events that provide more hands-on training on a topic through lectures, Q&A sessions, and sometimes one-on-one coaching. These workshops allow attendees to solve problems, collaborate, learn, and experience knowledge-sharing opportunities. \n\nFor example, Creative Writing Workshop for Multilingual Writers encourages active learning and helps attendees hone their skills. This kind of event suits the virtual format because it connects international participants who want to learn from an expert and benefit from a shared experience with other participants from other locations. \n\n\n### **Hybrid events**\n\nWith hybrid events, some attend in person while others join virtually. This way, you can reach a larger audience with limited resources and still keep some events face-to-face. An example of this is INBOUND by HubSpot 2022. INBOUND connected in-person and virtual attendees as they attended keynote speakers, networking events, and activations from sponsors.",{"id":21680,"__typename":833,"image":21681},"148498662",{"id":21682,"alt":21683,"height":897,"url":21684,"width":21685},"49653700","Corporate event page for INBOUND 2022, showing colorful graphic design","https://livestorm.imgix.net/1127/1684182928-corporate-event-page.jpg",1187,{"id":21687,"__typename":811,"text":21688},"148498663","## **How to host an event that sells**\n\n**Every virtual event involves three stages—before, during, and after.** Each stage has its own demands, so let’s break them down individually.\n\n### **Before the event: 6 Virtual event planning steps**\n\nPlanning and not planning can spell the difference between an event that has attendees reaching out for more and one that makes them close their Google Chrome tabs in boredom. Here are four steps to get you started:\n\n1. Set specific goals\n2. Choose the right video conferencing platform\n3. Book influential speakers\n4. Plan the technicalities\n5. Promote the event\n\n\n#### **1. Set specific goals**\n\nWhat's the purpose of your event? Is it for brand awareness, lead generation, or customer education? Goal setting helps you design an event plan and create targeted content. Set measurable and specific metrics to help you track the event's success. When Alex Birkett, Head of Sales and Marketing at Omniscient Digital, sets goals for events, he focuses on leads.\n\n\"Quality is more important than quantity here. We'd rather have 200 email signups from ideal customers than 1,000 email signups from those who aren't in our market. That said, the quantity still matters, as it takes a ton of work to put together a really great event. So we want to see upwards of 500-1000 total new emails when we do large virtual summits. The number for a normal webinar is less than that.\" - Alex Birkett, Co-Founder and Head of Sales and Marketing at Omniscient Digital.\n\nQuantifiable goals, like a specific number of leads generated or email signups, provide a roadmap to plan, implement, and measure the success of your virtual event. They also provide a benchmark to compare the results of different events.\n\n#### **2. Choose the right video conferencing platform**\n\nThe right [virtual event software](https://livestorm.co/virtual-event-software) ensures a seamless experience. The wrong one frustrates attendees and makes them leave. So, whether you need the [best webinar platforms](https://livestorm.co/blog/best-webinar-platforms) or the [best virtual summit platforms](https://livestorm.co/blog/virtual-summit-platforms), research and compare their features to decide which one suits your use case best.\n\nAccording to Markletic, 38% of marketers say they face technical problems when hosting a virtual event. So, you need a reliable platform that has been tried and tested by thousands of companies. Ask yourself—how many attendees do they support? What kind of sessions are available? Are there any customization options?\n\nLivestorm, for example, offers intuitive features like a customized live experience, breakout rooms, and Q&A live answer notifications to create an interactive and [engaging virtual event](https://livestorm.co/blog/engaging-virtual-events). Powerful analytics features and integrations with a suite of other tools like HubSpot, Mailchimp, and Zapier also provide a holistic view of event performance. ",{"id":21690,"__typename":833,"image":21691},"148498672",{"id":7607,"alt":21692,"height":3402,"url":7609,"width":899},"Woman hosting a live event on Livestorm with visible chat tab",{"id":21694,"__typename":811,"text":21695},"148498673","#### **3. Book influential speakers**\n\nFind the right speaker to deliver an impactful presentation, workshop session, or keynote address. 67% of attendees agree that a passionate and engaging presenter is the number one factor for a successful webinar, according to Zippia. You can look for people already popular in your industry or find emerging thought leaders you think would be a great fit. When you select a speaker, ask the following questions:\n\n* What’s their experience with the topic? \n* Do they have a track record of engaging presentations?\n* Do they have virtual event experience?\n* What technology are they comfortable with?\n\n\"If they have a large following, that's better on social media.” says Pauline Mura, Senior Partnership Marketing Manager at Livestorm. “We'll try and tag them in the social media posts or get them to post just to give visibility and drive my attendance. If they're senior-level or a manager, that's always better.\"\n\n\n#### **4. Plan the technicalities**\n\nPlan the technical details of your virtual event—budget, schedule, and duration. Most companies need three to six weeks for preparing and [promoting virtual events](https://livestorm.co/blog/14-ideas-for-promoting-your-next-online-event), so give your team enough time. Allocate an event budget and know who’s responsible for what. (e.g. who’ll design collateral? Who’ll be in charge of technical support?)\n\nSet the timing, duration, and agenda. Figure out the time zone differences if you have an international target audience. Research by Zippia also suggests midweek is the best time to host a webinar. Employees are preparing for the coming week on Monday and ready for the weekend on Friday—midweek webinars allow them to break up their workweek. Use this research to schedule your event.\n\n\n#### **5. Promote the event**\n\nDecide which channels to use for event promotion—social media, email marketing, or paid ads. Set up a custom event registration page to segment people based on lead scoring. Use automated marketing integrations to remind your leads of the upcoming event and automated email campaigns to create a sequence that starts with “pre-event” emails and ends with “post-event” emails.\n\nAlex Birkett, Head of Sales and Marketing at Omniscient Digital, uses a combination of different channels to promote his events and has witnessed varying results from each.\n\n\"The only real channels we've found results from are Twitter, LinkedIn, and co-marketing partnerships,” says Alex.“Twitter's reach has been diminishing, so for social, it's mainly LinkedIn.” Like Alex’s team, you can post on your individual and brand accounts, and ask your speakers to share the event on their socials too. \n\nAlex adds “We also partner with other companies in the space (e.g. Speero and Convert) and they help share the event through their social and email list.” Try testing different marketing channels and tracking the performance of each one to identify what works for your audience and adjust your strategy accordingly.\n\n\n### **During the event: 3 Steps for hosting a successful virtual event**\n\nIt's all hands on deck during the event. Here are three tips to ensure you make it a success:\n\n1. Create an interactive experience\n2. Moderate the chat\n3. Give a clear call to action (CTA)\n\n\n#### **1. Create an interactive experience**\n\nInteractivity is the difference between an event that plays in the background and one that pushes people to get involved. With a virtual event platform like Livestorm, you get access to engagement features like polls, Q&A and question upvoting, digital whiteboards (we love [Miro](https://livestorm.co/integrations/miro) for this!), and breakout rooms.\n\nThroughout the event, encourage participants to ask questions and interact with each other. You can also share conversation prompts on your screen or encourage everyone to pick a fun [virtual background](https://livestorm.co/virtual-background-library/category/city-virtual-backgrounds) as a conversation starter. \n\nPauline Mura, Senior Partnership Marketing Manager at Livestorm, suggests asking icebreaker [questions for guest speakers](https://livestorm.co/blog/questions-guest-speaker). \"_When I did it, the topic was product education and how it can drive revenue,_” she says. \n\n“I found that organizations with a high learning and development culture tend to have a certain percentage extra in terms of employee retention or customer retention. I put in four possible percentages and asked the speakers to guess which one was right.” Like Pauline, you could use Livestorm’s poll feature to ask your audience the same question and see if your speakers can guess what their responses will be.",{"id":21697,"__typename":833,"image":21698},"148498677",{"id":5719,"alt":21699,"height":3402,"url":5721,"width":899},"Livestorm’s virtual background templates library",{"id":21701,"__typename":811,"text":21702},"148498678","#### **2. Moderate the chat**\n\nPauline assigns a moderator to manage time in the background and answer technical questions about the platform. “I would have someone from Livestorm trying to get people chatting or answering some of the questions,” she explains. \n\nYou can always do a topic-specific Q&A at the end of the event that’s run by your speakers. However, you’ll save time in the event if you also have an internal employee there to handle everything else that arises. As Pauline says, “Anything that's a company-focused question or more of an admin thing, we try to get someone in the background to answer directly.\"\n",{"id":21704,"__typename":833,"image":21705},"148498679",{"id":5738,"alt":21706,"height":3402,"url":5740,"width":899},"Livestorm’s Q&A sessions for online events",{"id":21708,"__typename":811,"text":21709},"148498680","#### **3. Give a clear call to action (CTA)**\n\nMake it easy for your audience to follow your desired next steps. What should they do after attending the event? Do you want them to sign up for a demo or follow your social media channels?\n\nEvery event has a goal but you need to communicate with your audience for those goals to be realized. For example, if you're hosting a product launch event, add links to purchase the product. Livestorm directs participants to any link with live CTAs during the event. These subtle nudges maintain focus and encourage people to act.",{"id":21711,"__typename":833,"image":21712},"148498682",{"id":10055,"alt":21713,"height":3402,"url":10057,"width":899},"Livestorm’s clickable CTAs for driving consversions within your live event room",{"id":21715,"__typename":811,"text":21716},"148498683","### **After the event: 2 Post-event follow-up steps**\n\nActive attendee engagement doesn't end after the event. Here are some post-event steps you take to reap maximum ROI:\n\n1. Share or repurpose the recording\n2. Collect feedback\n\n\n#### **1. Share or repurpose the recording**\n\nRecording your events means you can squeeze even more value out of them. According to a survey by Vimeo, three-quarters of attendees say they’d rewatch the event later if they missed it live. That means you can offer recordings to rewatch on-demand to keep people interested in and talking about your brand when the event is over.\n\nYou can also [repurpose event content](https://livestorm.co/blog/repurpose-event-content) into short social posts for LinkedIn and share the link to the full recording for further viewing. If you gate the full recording, you’ll find your audience base growing with minimal effort.\n\n**Pro tip:** With Livestorm, you can automate the start and end of an event or automatically play a video for a low-effort, low-cost experience that’s just like “live.” So, you can re-use event recordings to set up automatic webinars and capture additional leads without hosting a whole new event.\n\n\n#### **2. Collect feedback**\n\nFind out what worked and where you can improve. Ask attendees to complete a survey or poll them with questions during the event. Livestorm’s reporting dashboard makes it easy to track virtual meeting habits—you get in-depth insights into the number of viewers, attendance throughout the event, and engagement rates to find out what went well and what didn’t. Use these actionable insights to execute future events even better.",{"id":21718,"__typename":833,"image":21719},"148498685",{"id":5118,"alt":21720,"height":3402,"url":5120,"width":899},"Livestorm’s analytics dashboard for tracking your virtual event’s performance",{"id":21722,"__typename":811,"text":21723},"148498686","## **Your virtual event planning checklist simplified**\n\n**The best events are a collaborative experience with reliable partners—whether they're in the form of influential speakers or a powerful video engagement platform that can simplify the process.** \n\nWith Livestorm, you get all the tools and a handy [guide to hosting virtual events](https://livestorm.co/resources/guides/what-is-a-virtual-event)—from recording and livestreaming to engaging attendees with polls and surveys.\n\nYour content is important, but there’s more that goes into a great virtual event than just the speaker and their message. A technical foundation, interactive features, and post-event follow-ups are just some of the pieces you must consider for success. Check out our live demo to understand how we make virtual events a breeze.",{"__typename":814,"id":21725,"title":21663,"text":21664,"cta":65,"link":66},"148498658",{"id":21727,"__typename":811,"text":21728},"148498687","## **Frequently asked questions** about virtual event planning\n\n\n### **How do you plan a virtual event?**\n\nTo plan a virtual event, start by setting your goals and objectives. Then decide on the format of your event, such as a webinar, virtual conference, or hybrid event. Then, pick a date and time that works best for your audience, create a schedule and plan the agenda. Finally, select an online platform, promote the event, and manage it on the day with technical support if needed.\n\n\n### **How do I make a virtual event interactive?**\n\nTo make a virtual event interactive, consider incorporating polls, quizzes, emoji reactions, or Q&A sessions into your virtual event to engage attendees. For longer events, you can also offer breakout sessions and virtual networking spaces to help people connect.\n\n\n### **What is the best software for virtual event planning?**\n\nThe best software for virtual event planning depends on the size and scope of your event. Livestorm, for example, is an excellent option for live and on-demand webinars, hybrid events, and other virtual events. Features like custom branding, analytics, and automated email follow-ups make it an ideal platform for simple yet effective online events.\n",{"id":21730,"alt":21731,"height":1776,"url":21732,"width":1778},"49653743","How to Plan Virtual Events That Put Your Company on the Map","https://livestorm.imgix.net/1127/1684183549-how-to-plan-virtual-events-that-put-your-company-on-the-map.jpg","2023-06-08",[],"Virtual events can be a great way to build engagement. Learn how to plan one with a checklist and get tips on how to get the most out of your virtual events.",[21737],{"id":21738,"contentData":21739},"148498798",{"@context":1143,"@type":1144,"mainEntity":21740},[21741,21745,21749],{"@type":1147,"name":21742,"acceptedAnswer":21743},"How do you plan a virtual event?",{"@type":1150,"text":21744},"To plan a virtual event, start by setting your goals and objectives. Then decide on the format of your event, such as a webinar, virtual conference, or hybrid event. Then, pick a date and time that works best for your audience, create a schedule and plan the agenda. Finally, select an online platform, promote the event, and manage it on the day with technical support if needed.",{"@type":1147,"name":21746,"acceptedAnswer":21747},"How do I make a virtual event interactive?",{"@type":1150,"text":21748},"To make a virtual event interactive, consider incorporating polls, quizzes, emoji reactions, or Q&A sessions into your virtual event to engage attendees. For longer events, you can also offer breakout sessions and virtual networking spaces to help people connect.",{"@type":1147,"name":21750,"acceptedAnswer":21751},"What is the best software for virtual event planning?",{"@type":1150,"text":21752},"The best software for virtual event planning depends on the size and scope of your event. Livestorm, for example, is an excellent option for live and on-demand webinars, hybrid events, and other virtual events. Features like custom branding, analytics, and automated email follow-ups make it an ideal platform for simple yet effective online events.",{"id":21754,"alternativeVersions":21755,"_locales":21758,"_publishedAt":21759,"_updatedAt":21760,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":21761,"blogPostAuthor":21763,"cluster":21765,"content":21774,"coverImage":36,"coverWithImgix":21823,"bottomContentOffer":166,"date":21827,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":21828,"relatedPillarPage":166,"seoDescription":21829,"sidebarContentCard":166,"structuredData":21830,"subtitle":21829,"title":21825,"slug":21757},"148497778",[21756],{"locale":756,"value":21757},"virtual-kick-off",[756],"2023-06-06T15:47:46+02:00","2023-06-05T09:52:46+02:00",[21762],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":21764,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1189,"bottomContentCardCtaTitle":780,"bottomContentCardText":1190,"bottomContentCardTitle":1191,"displayCustomerLogoSection":493,"headerCtaText":1192,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":21766,"relatedPillarPage":21772,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1219,"title":1220,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1194,"trackName":32,"trackNameFallback":1195,"backgroundImage":21767,"coMarketing":166,"ebook":21768,"image":21769,"resourceType":21770,"shortDescription":1206,"slug":1207,"title":1195},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1198},{"id":1200,"alt":1195,"height":564,"url":1201,"width":551},{"id":1203,"color":1204,"cta":312,"icon":21771,"name":568},{"id":615,"name":616},{"id":1209,"backgroundImage":21773,"shortDescription":1216,"shortTitle":1217,"slug":1218},{"id":1211,"alt":1212,"height":1213,"url":1214,"width":1215},[21775,21778,21782,21785,21789,21792,21796,21799,21806,21809,21815,21818,21820],{"id":21776,"__typename":811,"text":21777},"148497801","Launching a new year without a company kick-off is like setting off an expedition without a map. To make sure everyone is moving in the right direction, you need to help employees get aligned on your company vision and strategic mission.\n\nBut don’t forget morale! A boring virtual kick-off event could kill your team’s creativity rather than inspire them for the year ahead. With the right planning, a powerful virtual meeting platform, and some engaging ideas, your kick-off meetings will help fire up your team and equip them to collaborate effectively.\n\nIn this article, you’ll find expert tips for running a successful virtual company kick-off, exploring event ideas, and crafting the perfect meeting agenda to keep your team motivated. ",{"__typename":814,"id":21779,"title":21780,"text":21781,"cta":65,"link":66},"148498132","Inspire your team with game-changing virtual kick-offs ","Streamline and automate internal communications for unforgettable meetings.",{"id":21783,"__typename":811,"text":21784},"148497803","## How to run a **virtual company kickoff event**\n\nBefore you get started running your virtual company kick-off, it's worth knowing that you can choose between a live or pre-recorded format. Let's look at the difference between them.\n\n### **Live virtual kick-off**\n\nA live virtual kick-off event is an online internal meeting that happens in real time. Just like the in-person version, its purpose is to inspire and align employees. While you may also touch on some strategies for the year, the primary focus of the event is to unite and motivate your team for success. \n\nTo ensure a successful company kickoff event, follow these steps: \n\n1. Gather employee feedback\n2. Choose a date and time\n3. Plan interactive elements\n4. Include comfort breaks\n\n\n#### **Gather employee feedback**\n\nBefore your kick-off, it’s essential to assess your team’s energy and identify areas of growth for the upcoming fiscal year. An end-of-year survey will help you understand employees’ sentiments and pinpoint their concerns. Consider asking about job satisfaction, challenges faced, communication within the organization, professional development opportunities, and overall work-life balance. \n\nOnce you’ve captured these valuable insights, you can tailor your virtual kick-off event to address employee needs and make them feel heard. Kick-starting the new year with a well-informed motivational event shows your organization’s dedication to employee wellbeing and can boost morale. \n\n#### **Choose a date and time**\n\nDepending on your organization, you may choose to schedule the event at the start of the new fiscal year or the new calendar year. Either way, the kick-off is a good opportunity to turn a new leaf. We’d also recommend aiming for early to mid-week gatherings - when the majority of your workforce is likely to be online. With remote teams, it can be tricky to coordinate schedules and time zones, so book your kick-off far in advance to get maximum engagement.\n\n#### **Plan interactive elements**\n\nWhen you make space for attendees to interact with each other, you facilitate a more natural, lively event, which helps avoid loss of focus and bored attendees. Use breakout rooms to facilitate small group discussions and team-building activities. Depending on your meeting platform, you can use features like live chat and emoji reactions to create a [fun virtual event](https://livestorm.co/blog/fun-virtual-event-ideas) while encouraging communication and camaraderie among employees.\n\n**Pro tip:** If you’re using Livestorm, make sure attendees know how to use the question upvoting feature in the Q&A tab. This will help you prioritize questions based on their popularity and relevance to attendees. ",{"id":21786,"__typename":833,"image":21787},"148497808",{"id":7098,"alt":21788,"height":3402,"url":7100,"width":899},"Livestorm’s interactive emoji reactions and live chat features",{"id":21790,"__typename":811,"text":21791},"148497809","#### **Include comfort breaks**\n\nLet’s face it, [virtual events](https://livestorm.co/resources/guides/what-is-a-virtual-event) can be lengthy, and even the most engaged participants need a breather. Well-timed comfort breaks give your team an opportunity to recharge and socialize. Set aside 5 or 10 minutes for attendees and speakers to grab a sip of water. To avoid dead space, create a poll or share a slide with conversation prompts for anyone left in the call to enjoy \n\n\n### **Pre-recorded**\n\nA pre-recorded company kick-off gives you and the event speakers more flexibility to create content when your schedule allows. With Livestorm, you can pre-record an event and allow employees to access it “on-demand” (i.e. whenever suits them best) or you can emulate a live experience by scheduling the event to play automatically at a specific time. \n\nThe best part of scheduling a [pre-recorded webinar](https://livestorm.co/webinar-glossary/pre-recorded-webinar) or kick-off events is that you can assign a moderator to facilitate interactive elements, like a Q&A, so you get an automated workflow without sacrificing employee engagement. To plan a pre-recorded kick-off event, you just need to follow the same steps listed above and, if you’re using Livestorm, follow our guide to [event automation](https://support.livestorm.co/article/124-event-automation).",{"id":21793,"__typename":833,"image":21794},"148497812",{"id":7607,"alt":21795,"height":3402,"url":7609,"width":899},"Team members attending live kickoff meeting hosted in Livestorm",{"id":21797,"__typename":811,"text":21798},"148497813","## **6 Engaging virtual kick off event ideas**\n\n**Banish Zoom fatigue for good with captivating virtual kick-off event activities that keep your team focused and collaborative.** Try these kick-off event ideas to keep things interesting:\n\n1. Virtual games\n2. Company awards\n3. Lightning talks\n4. Goal-setting workshop\n5. Ten-Minute Meetups\n6. Custom virtual backgrounds\n\n\n### **Virtual Games**\n\nThere’s nothing like a bit of healthy competition to get people energized. Try a few simple games geared towards problem-solving, team building, and creative thinking:\n\n* GeoGuessr - geographic trivia\n* Guesswho - quizzes on Kahoot\n* Skribble.co - like online Pictionary\n\n**Pro tip:** You don’t necessarily need to sign up to a third party site or app to play games. With Livestorm, you can jump in breakout rooms to answer quiz questions or use polls and share a timer on your screen for a quick, DIY trivia game.",{"id":21800,"__typename":833,"image":21801},"148497814",{"id":21802,"alt":21803,"height":21804,"url":21805,"width":7953},"49653462","Livestorm’s screen sharing feature for collaborative team building activities",848,"https://livestorm.imgix.net/1127/1684171905-screen-sharing.jpg",{"id":21807,"__typename":811,"text":21808},"148497815","### **Company awards**\n\nCelebrate your team’s achievements by hosting a company awards section in your virtual kick off event. Recognize outstanding accomplishments, exceptional team players, and innovative ideas with personalized awards. With Livestorm, you can encourage team members to use emoji reactions and the chat tab to praise and support each other in real time. \n\n### **Lightning talks**\nKeep your virtual meetings engaging and informative by inviting team members from different departments to host lightning talks, i.e. brief, impactful presentations on a range of topics. This way, you’ll encourage cross-functional learning while empowering employees to showcase their skills and gain visibility within the company. If you’re on Livestorm, you can use the simultaneous speaker feature to run multiple presentations at once—and the Q&A functionality lets everyone chime in with questions.\n\n### **Goal-setting workshop**\n\nYou may already have KPIs, but have you heard of OKRs? Objectives and key results (OKRs) is a goal-setting framework that focuses on achieving large goals through identifying small, measurable results. It’s especially effective for people who aren’t numbers driven and don’t find KPIs that motivating. Help employees set departmental OKRs by guiding them through interactive exercises and group discussion. With breakout sessions and digital whiteboards (we love [Mural](https://livestorm.co/integrations/mural) for this), you can easily create spaces for brainstorming which helps build shared goals and togetherness.\n\n### **Ten-Minute Meetups** \nEnhance your virtual kick-off event with Ten-Minute Meetups. These quick, one-on-one chat sessions let team members catch up or make new connections in a relaxed and personal atmosphere. You’ll give everyone the chance to connect and feel more invested in their teammates. This is especially helpful for remote teams, who can feel isolated and demotivated when they don’t have enough interaction with their colleagues.\n\n### **Custom virtual backgrounds**\nEncourage attendees to choose a background that represents their personality, interests, or even a glimpse of their goals for the year. It's a great conversation starter and helps team members protect their privacy while working remotely.\n\n**Pro tip:** Livestorm's virtual background feature allows everyone to easily customize their background by choosing from our [virtual background library](https://livestorm.co/virtual-background-library) or uploading their own images. \n",{"id":21810,"__typename":833,"image":21811},"148497824",{"id":21812,"alt":21813,"height":2566,"url":21814,"width":2568},"47142651","Livestorm’s virtual background library for virtual events","https://livestorm.imgix.net/1127/1656603600-blurred-virtual-backgrounds.jpg",{"id":21816,"__typename":811,"text":21817},"148497825","## **Company kick-off meeting agenda**\n\n**An effective company kick-off meeting agenda keeps you organized, makes sure nothing gets skipped, and increases engagement.** It’s not like a [run of show ](https://livestorm.co/blog/run-of-show-template-virtual-event)which gives you a detailed minute-to-minute breakdown of your event, but it helps employees mentally prepare by giving a high-level outline of what to expect. \n\nBelow is a sample agenda that you can use as a starting point for your own kick-off meeting.\n\n\n### **2024 Livestorm Company Kick-off**\n\n**Attendees:** Company-wide\n\n**Date:** Wednesday, 3 April 2024\n\n**Duration:** 1hr\n\n\n#### **Meeting goal**\n\nTo inspire and align employees with the company's strategic objectives and celebrate our shared successes.\n\n\n#### **Welcome and arrivals [5 mins]**\n\n**Intro music:** 'I'm Still Standing' by Elton John\n\n**Game:** “Where was this picture taken?”\n\n\n#### **Our company culture [5 mins]**\n\nA keynote presentation showcasing Livestorm's core mission, values and culture.\n\n\n#### **2023: Year in review [5 mins]**\n\nA recap of the company's key milestones and achievements from the previous year.\n\n\n#### **2023: Your feedback, our response [10 mins]**\n\nAddressing your feedback and highlighting improvements implemented based on your suggestions.\n\n\n#### **Comfort break [5 mins]**\nA short break to relax or network.\n\n\n#### **2024: Challenges and objectives [10 mins]**\n\nOutlining the company's primary goals and challenges for the upcoming year.\n\n\n#### **2024: Career development and opportunities [10 mins]**\n\nDiscussing career growth opportunities and resources available to employees.\n\n\n#### **Wrap-up [5 mins]**\n\nClosing remarks and next steps.\n\n## Get, set, go: **Host a killer company kick-off**\n\nIn a nutshell, **a brilliant virtual kick-off event can energize your team and set the tone for the year ahead.** With Livestorm, it's much easier to create an interactive and engaging experience that keeps everyone connected, even when working remotely. \n \nTo start, pick a date and time that suits your team, avoiding major holidays and aiming for mid-week when possible. Next, build an agenda that's both informative and enjoyable, with a mix of presentations, workshops, and interactive activities tailored to different learning preferences.\n \nRemember, the sky's the limit when it comes to fun virtual kick-off event ideas. Why not try virtual escape rooms, company awards, lightning talks, or goal-setting workshops? Don’t forget, you can use Livestorm’s features like breakout rooms, chat, and customized virtual backgrounds to create [engaging online events.](https://livestorm.co/virtual-event-software)",{"__typename":814,"id":21819,"title":21780,"text":21781,"cta":65,"link":66},"148497802",{"id":21821,"__typename":811,"text":21822},"148497968","## **Frequently asked questions** about virtual company kickoffs\n\n\n### **What is a virtual kick-off?**\n\nA virtual kick-off is an online event designed to bring together team members from an organization, usually at the beginning of a fiscal year. It aims to inspire, motivate, and align employees by setting goals, celebrating achievements, and discussing strategies for the upcoming year. Virtual kick-offs leverage digital platforms, like Livestorm, to facilitate interaction, engagement, and virtual team building among remote or distributed teams. \n\n\n### **How do I run a virtual sales kickoff event?**\n\nRunning a virtual sales kick-off event involves setting clear objectives, such as product launches or sales strategy sharing, and planning an engaging agenda with presentations, workshops, and interactive sessions. A reliable [web-conferencing](https://livestorm.co/webinar-glossary/web-conferencing) event platform like Livestorm, with its interactive features and seamless integration, promotes smooth communication. \n\nInform your team, salespeople, and stakeholders about the event and its details, and ensure presenters are well-prepared with rehearsals to avoid technical issues. Keep the audience engaged with features like polls, Q&A, breakout rooms, and chat, and gather feedback post-event to evaluate its success and identify areas for improvement.\n\n\n### **What is the meaning of “kick-off meeting”?**\nA kick-off meeting is an initial gathering of project stakeholders or team members to discuss the objectives, strategies, and expectations of a project, campaign, or event. It sets the stage for collaboration, communication, and alignment among participants. The meeting provides an opportunity to clarify roles and responsibilities, establish timelines, address potential challenges, and foster a sense of shared purpose. In the context of a company or sales kick-off, the meeting aims to motivate and inspire employees for the upcoming year.\n",{"id":21824,"alt":21825,"height":1776,"url":21826,"width":1778},"49653487","How to Motivate & Inspire Teams With a Virtual Kick Off Meeting","https://livestorm.imgix.net/1127/1684172883-how-to-motivate-inspire-teams-with-a-virtual-kick-off-meeting.jpg","2023-06-07",[],"Craft agendas, run live and pre-recorded sessions, and unlock your team's potential with interactive virtual kick-off meetings using Livestorm.",[21831],{"id":21832,"contentData":21833},"148498079",{"@context":1143,"@type":1144,"mainEntity":21834},[21835,21839,21843],{"@type":1147,"name":21836,"acceptedAnswer":21837},"What is a virtual kick-off?",{"@type":1150,"text":21838},"A virtual kick-off is an online event designed to bring together team members from an organization, usually at the beginning of a fiscal year. It aims to inspire, motivate, and align employees by setting goals, celebrating achievements, and discussing strategies for the upcoming year. Virtual kick-offs leverage digital platforms, like Livestorm, to facilitate interaction, engagement, and virtual team building among remote or distributed teams.",{"@type":1147,"name":21840,"acceptedAnswer":21841},"How do I run a virtual sales kickoff event?",{"@type":1150,"text":21842},"Running a virtual sales kick-off event involves setting clear objectives, such as product launches or sales strategy sharing, and planning an engaging agenda with presentations, workshops, and interactive sessions. A reliable web-conferencing event platform like Livestorm, with its interactive features and seamless integration, promotes smooth communication. Inform your team, salespeople, and stakeholders about the event and its details, and ensure presenters are well-prepared with rehearsals to avoid technical issues. Keep the audience engaged with features like polls, Q&A, breakout rooms, and chat, and gather feedback post-event to evaluate its success and identify areas for improvement.",{"@type":1147,"name":21844,"acceptedAnswer":21845},"What is the meaning of “kick-off meeting”?",{"@type":1150,"text":21846},"A kick-off meeting is an initial gathering of project stakeholders or team members to discuss the objectives, strategies, and expectations of a project, campaign, or event. It sets the stage for collaboration, communication, and alignment among participants. The meeting provides an opportunity to clarify roles and responsibilities, establish timelines, address potential challenges, and foster a sense of shared purpose. In the context of a company or sales kick-off, the meeting aims to motivate and inspire employees for the upcoming year.",{"id":11534,"alternativeVersions":21848,"_locales":21850,"_publishedAt":21851,"_updatedAt":21852,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":21853,"blogPostAuthor":21855,"cluster":21857,"content":21866,"coverImage":36,"coverWithImgix":21898,"bottomContentOffer":166,"date":21899,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":21900,"relatedPillarPage":166,"seoDescription":21901,"sidebarContentCard":166,"structuredData":21902,"subtitle":11570,"title":11571,"slug":11569},[21849],{"locale":756,"value":11569},[756],"2023-06-01T10:50:12+02:00","2023-06-01T10:50:10+02:00",[21854],{"id":872,"name":681,"slug":682},{"id":2076,"avatar":21856,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":19856,"bottomContentCardCtaTitle":780,"bottomContentCardText":19857,"bottomContentCardTitle":19858,"displayCustomerLogoSection":493,"headerCtaText":19859,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":19860,"inlineContentCardCtaLink":32,"inlineContentCardImage":21858,"inlineContentCardTag":19867,"inlineContentCardTitle":19868,"inlineContentCardText":19869,"pushCover":21859,"pushCtaLink":19871,"pushCtaTitle":19860,"pushTag":19867,"pushTitle":19868,"relatedContentOffer":21860,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":19885,"title":19886,"urlForTheCta":32,"withoutContentOffer":493},{"id":19862,"alt":19863,"height":19864,"url":19865,"width":19866},{"id":19862,"alt":19863,"height":19864,"url":19865,"width":19866},{"__typename":541,"id":19873,"trackName":32,"trackNameFallback":19868,"backgroundImage":21861,"coMarketing":166,"ebook":21862,"image":21863,"resourceType":21864,"shortDescription":19883,"slug":19884,"title":19868},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":19876},{"id":19878,"alt":19879,"height":564,"url":19880,"width":551},{"id":1339,"color":394,"cta":800,"icon":21865,"name":554},{"id":410,"name":411},[21867,21868,21870,21871,21877,21878,21879,21883,21884,21892,21893,21897],{"id":11540,"__typename":811,"text":11541},{"id":21869,"__typename":913,"youtubeLink":11450},"121737240",{"id":11544,"__typename":811,"text":11545},{"id":21872,"__typename":833,"image":21873},"70054000",{"id":21874,"alt":21875,"height":1776,"url":21876,"width":2228},"29309371","a magnifying glass laid over a chart and some graphs","https://livestorm.imgix.net/1127/1636032809-revenue.jpg",{"id":11548,"__typename":811,"text":11549},{"id":11551,"__typename":811,"text":11552},{"id":21880,"__typename":2560,"feature":21881},"146726768",{"id":3722,"imageOnlyUsedForWowFeatures":21882,"productAnnouncementBlockTitle":3727,"productAnnouncementBlockText":3728},{"id":3724,"alt":3725,"height":2566,"url":3726,"width":2568},{"id":11555,"__typename":811,"text":11556},{"id":21885,"__typename":833,"image":21886},"70054001",{"id":21887,"alt":21888,"height":21889,"url":21890,"width":21891},"29309411","coffee, some pencils, a notebook, and a ruler",2574,"https://livestorm.imgix.net/1127/1636032893-measure-results.jpg",3861,{"id":11559,"__typename":811,"text":11560},{"__typename":2418,"id":21894,"heading":21895,"paragraph":21199,"callToAction":21896},"146726796","More views over time with on-demand webinars",{"id":64,"slot":65,"slug":66},{"id":11563,"__typename":811,"text":11564},{"id":11566,"alt":11567,"height":1776,"url":11568,"width":1778},"2022-01-17",[],"Perfect your customar education strategy to educate customers and imporve customer loyalty.",[21903],{"id":21904,"contentData":21905},"121737241",{"@context":1167,"@type":1168,"name":11718,"description":21906,"thumbnailUrl":11720,"uploadDate":11721,"duration":11722,"embedUrl":11450,"interactionCount":21907},"Customer onboarding is the process that a company puts in place to equip new customers with all the know-how of getting set up and getting started with using their product. In this video, you'll learn what customer onboarding looks like at Livestorm using our Video Engagement Platform. We'll cover the kick-off stage, training, Q&A session, and product adoption. ---------- ✨ Tune into the \"Fighting Churn with Stellar Customer Onboarding\" webinar replay: https://bityl.co/CALM ---------- ⏱️ Timestamps: 00:00 - Intro 00:47 - What is customer onboarding? 01:29 - Tools for Customer Onboarding 02:38 - Metrics for Customer Onboarding 03:25 - Livestorm’s Customer Onboarding Process ---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","46",{"id":12725,"alternativeVersions":21909,"_locales":21911,"_publishedAt":21912,"_updatedAt":21913,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":21914,"blogPostAuthor":21916,"cluster":21918,"content":21925,"coverImage":36,"coverWithImgix":21949,"bottomContentOffer":166,"date":21950,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":21951,"relatedPillarPage":166,"seoDescription":21952,"sidebarContentCard":166,"structuredData":21953,"subtitle":12747,"title":12748,"slug":12746},[21910],{"locale":756,"value":12746},[756],"2023-05-02T15:39:27+02:00","2023-05-02T15:39:26+02:00",[21915],{"id":1301,"name":694,"slug":695},{"id":2076,"avatar":21917,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":9078,"bottomContentCardCtaTitle":780,"bottomContentCardText":9079,"bottomContentCardTitle":7001,"displayCustomerLogoSection":493,"headerCtaText":9080,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":21919,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":9087,"title":9088,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":5546,"trackName":32,"trackNameFallback":5547,"backgroundImage":21920,"coMarketing":166,"ebook":21921,"image":21922,"resourceType":21923,"shortDescription":5557,"slug":5558,"title":5547},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5550},{"id":5552,"alt":5553,"height":564,"url":5554,"width":551},{"id":1339,"color":394,"cta":800,"icon":21924,"name":554},{"id":410,"name":411},[21926,21927,21935,21936,21939,21940,21948],{"id":12731,"__typename":811,"text":12732},{"id":21928,"__typename":833,"image":21929},"56675527",{"id":21930,"alt":21931,"height":21932,"url":21933,"width":21934},"23672074","white office chair next to brown wooden work from home desk ",3064,"https://livestorm.imgix.net/1127/1631282337-home-office-chair.jpg",4592,{"id":12735,"__typename":811,"text":12736},{"id":21937,"__typename":833,"image":21938},"56675529",{"id":12612,"alt":12613,"height":4080,"url":12614,"width":4082},{"id":12739,"__typename":811,"text":12740},{"id":21941,"__typename":833,"image":21942},"56675531",{"id":21943,"alt":21944,"height":21945,"url":21946,"width":21947},"23672119","home office desk setup",3611,"https://livestorm.imgix.net/1127/1631282451-window-desk.jpg",5416,{"id":12743,"__typename":811,"text":12744},{"id":8016,"alt":8017,"height":4080,"url":8018,"width":4082},"2021-09-16",[],"Find out how to set us your modern home office furniture with these home office setup ideas",[],{"id":21955,"alternativeVersions":21956,"_locales":21959,"_publishedAt":21960,"_updatedAt":21961,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":21962,"blogPostAuthor":21964,"cluster":21966,"content":21973,"coverImage":22071,"coverWithImgix":22074,"bottomContentOffer":166,"date":22080,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":22081,"relatedPillarPage":166,"seoDescription":22082,"sidebarContentCard":166,"structuredData":22083,"subtitle":22082,"title":22100,"slug":21958},"49538",[21957],{"locale":756,"value":21958},"webinar-landing-pages",[756],"2023-04-18T15:28:10+02:00","2023-04-18T15:28:08+02:00",[21963],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":21965,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":21967,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":21968,"coMarketing":493,"ebook":21969,"image":21970,"resourceType":21971,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":21972,"name":554},{"id":410,"name":411},[21974,21977,21980,21983,21989,21992,21998,22001,22009,22012,22018,22021,22028,22031,22036,22039,22047,22050,22057,22060,22068],{"id":21975,"__typename":811,"text":21976},"49687","Webinars are a bit like parties. You put all that effort in and then only half the people you invited show up. But with webinars the stakes are higher — you’re looking for those juicy leads to increase revenue and grow your business.\n\n**People are busy and the webinar stage is crowded. So how do you stick out? It all starts with your webinar landing pages.**\n\nIn this article, you’ll get our top tips for creating landing pages that convert. Plus, you’ll see how to put them into practice with some recent examples from big brands. \n\n## Table of contents\n\n* How to create a webinar landing page that converts new customers\n* 8 Webinar landing page examples to inspire you\n* The secret sauce for high-converting webinar landing pages\n* Frequently asked questions about webinar landing pages\n\n## How to create a **webinar landing page** that converts new customers\n\nAccording to research by ON24, 89% of marketers say that webinars are their top digital channel for creating qualified sales leads. They also say that 66% of sales teams prioritize leads that come from webinars. These are the clear [benefits of a webinar](https://livestorm.co/blog/webinar-benefits-supercharge-marketing-strategy) you’ll see if you wow customers with your landing page.\n\n1. Avoid common mistakes\n2. Optimize your CTAs\n3. Refine your form fields\n4. Communicate your brand\n5. Fine-tune your content\n6. A/B test your landing page\n\n### 1. Avoid common mistakes\n\nBoost your webinar attendance by avoiding these common mistakes:\n\n* **Selling the wrong thing.** People aren’t interested in hearing about your shiny new product or a dry list of features. Focus on the value the audience will take away from the webinar and they’re far more likely to attend. \n* **Putting important information after the fold.** People don’t have the patience to scroll down an entire page to get to the body text. Make sure the key details of the event are displayed prominently near the top of the page.\n* **Forgetting the fun.** A dry landing page isn’t going to inspire anyone to sign up for your webinar. Keep things upbeat and fun with your design, images, and tone of voice.\n* **Leaving out photos and bios of speakers.** Not only should you (briefly) explain who the speaker is and why people would want to hear them speak, but a picture of your speaker will make them more approachable and interesting.\n* **Forgetting mobile.** According to market research by Statcounter, 52.5% of web browsing is now done on mobile devices. To broaden your reach, make sure you optimize your landing page design for both desktop and mobile. \n* **Not following up.** On average, only 53% of registrants will attend your webinar, research from ON24 suggests. With [free automated webinar](https://livestorm.co/webinar-software/automated-webinars) software like Livestorm, you can automatically send reminder emails to registrants to boost your digital [marketing strategy](https://livestorm.co/blog/webinar-marketing-planning).",{"id":21978,"__typename":833,"image":21979},"1721785",{"id":8251,"alt":8252,"height":3402,"url":8253,"width":899},{"id":21981,"__typename":811,"text":21982},"1721255","### 2. Optimize your calls to action (CTAs)\n\nThe CTA on your webinar landing page is the button that converts a potential attendee into a registered attendee so make it as eye-catching and appealing as possible. \n\nDifferent colors transmit different feelings, which is backed up by research from the American Psychological Association.\n\nRed can suggest passion or boldness but green is often associated with balance or growth. Choose the color that best aligns with your brand and webinar topic. It’s best to use brighter color shades to keep things positive and make CTAs stand out.\n\nThe CTA text itself should be catchy and non-generic. For example, would you rather click on a button that said “Sign up here” or “Join the fight!”? Give your CTA prominence on the page and if there’s a scroll be sure to add a second CTA at the bottom.\n\n### 3. Refine your form fields \n\nIt’s tempting to get as much data from attendees as possible, but less is more when it comes to form fields. Too many fields will put people off and they’ll abandon the process. Stick to the basics and ask for their full name, email, and company.\n\nAfter you’ve got all this data, follow [webinar best practices](https://livestorm.co/resources/guides/webinar-best-practices) and put it to good use. With [webinar software](https://livestorm.co/webinar-software) like Livestorm, you can export this attendee information or sync it with your CRM to chase potential leads. \n\n### 4. Communicate your brand\n\nMake sure the design of the landing page reflects your brand and is clean and attractive. **Livestorm has a [Custom Design plugin](https://livestorm.co/integrations/custom-design) integration that allows you to change the background colors and font styles to match your brand.** The landing page builder plugin also lets you add company logos and imagery to communicate your brand and keep things visual. ",{"id":21984,"__typename":833,"image":21985},"1721824",{"id":21986,"alt":21987,"height":8454,"url":21988,"width":2917},"48734781","Livestorm webinar landing page design settings.","https://livestorm.imgix.net/1127/1668621421-liveproducttraining.png",{"id":21990,"__typename":811,"text":21991},"1721281","### 5. Fine-tune your content\n\nYour written content needs to be easy to read so you should:\n\n* Cater to how your target audience speaks and what they’re motivated by\n* Write a strong, short, and catchy header\n* Don’t presume your market position, sell your credibility and expertise\n* Keep your body text short and use bullet points\n* Use simple language and avoid technical jargon\n* Make use of an active voice over the passive\n* Create fear of missing out (FOMO) with a countdown timer or by showing available seats\n\n### 6. A/B test your landing page\n\nStart an A/B test by deciding what you want to test. For example, when using Livestorm to create your landing page, you can change the color (and text) of your CTA button. So, you could try out different CTA button colors in your A/B test. In this case, let’s say your metric is the number of people who press the CTA to register.\n\nTo run an A/B test, you randomly present two different versions of your page to visitors so some will see one version of your CTA (with a red button) and some will see another (with a blue button). From running this test, you can see which version of the page is more successful and make that the definitive version.\n\n## **8 Webinar landing page examples** to inspire you\n\nTo give you a better idea of [how to create a webinar](https://livestorm.co/blog/how-to-create-and-host-a-webinar) landing page that converts we’ve chosen eight real examples to analyze.\n\n### 1. **Livestorm:** 5 Personalization Tactics to Increase Webinar Attendance",{"id":21993,"__typename":833,"image":21994},"1721876",{"id":21995,"alt":21996,"height":2136,"url":21997,"width":7345},"48734824","Example of a webinar landing page from Livestorm with social media links.","https://livestorm.imgix.net/1127/1668621804-webinar_attendance.png",{"id":21999,"__typename":811,"text":22000},"1721877","#### **Why it works**\n\n* This page clearly states what’s in it for you — ways to improve webinar attendance — and caters directly to the target audience.\n* The body text starts before the fold, making you want to scroll to find out what the rest says.\n* The use of emojis makes for a more accessible, appealing tone.\n* The speakers are listed along with their headshots and titles which gives extra context and information.\n* The body text is short, informative, and uses bullet points.\n* The CTA is front and center. \n* The page has prominent social media links to encourage people to share the event on sites like LinkedIn. \n* It has a good [webinar title example](https://livestorm.co/blog/webinar-titles) that’s catchy and simple. \n\n#### **What could be better**\n\n* The blue CTA doesn’t stand out enough from the blue background.\n\n#### **What to A/B test**\n\n* We could test a version with fewer form fields, down from the current six to three or four.\n* The CTA text is good but more adventurous alternatives could be tested. \n\n### 2. **OpenUp:** Discover your values",{"id":22002,"__typename":833,"image":22003},"1721770",{"id":22004,"alt":22005,"height":22006,"url":22007,"width":22008},"48734834","Webinar landing page example from OpenUp, a mental health platform.",1835,"https://livestorm.imgix.net/1127/1668622197-openup.png",1897,{"id":22010,"__typename":811,"text":22011},"1721290","#### **Why it works**\n\n* The page has a bright, attractive look and the photo of a smiling person is inviting and conveys positivity. \n* **It uses the color green to suggest growth and restoration, concepts that align perfectly with the mental health focus of the brand.**\n* The body text speaks directly to the reader in language they understand.\n* The heading draws in the reader with its invitation to “discover your values” and is short.\n* There are only three form fields, one of which is multiple choice.\n* The CTA is a bright color and stands out.\n\n#### **What could be better**\n\n* The page is missing information about the speakers.\n* Potential attendees have to scroll to the bottom of the page for the CTA.\n\n#### **What to A/B test**\n\n* A version that replaces one of the body text paragraphs with bullet points.\n\n\n### 3. **IBM:** Deploy trusted and efficient AI solutions to simplify lifecycle management to accelerate time-to-value",{"id":22013,"__typename":833,"image":22014},"1721825",{"id":22015,"alt":22016,"height":1392,"url":22017,"width":13329},"48734931","Example of a landing page from IBM with a countdown timer","https://livestorm.imgix.net/1127/1668622407-ibm2.png",{"id":22019,"__typename":811,"text":22020},"1721826","#### **Why it works**\n\n* This page makes good use of a countdown timer to build anticipation for the event.\n* The body text speaks to what motivates the target audience.\n* The text is written in active voice.\n* The body text begins before the fold, making you more likely to scroll down and read the rest.\n* Expertise is clearly established by the bios of the speakers.\n\n#### **What could be better**\n\n* There are eleven form fields, which will put a lot of people off.\n* The text and design are too dry, there’s no sense of fun.\n* The heading is overlong and uses complicated language.\n* You have to scroll to see the CTA.\n\n#### **What to A/B test**\n\n* A version of this landing page that focuses less on the product and more on the value for the attendee.\n* We would test a version with photos of the speakers.\n* A version with a shorter body text.\n* Another version with less technical jargon.\n\n### 4. **Slack:** Admin Roadmap Preview",{"id":22022,"__typename":833,"image":22023},"143554388",{"id":22024,"alt":22025,"height":22026,"url":22027,"width":5448},"48734941","A landing page from Hubspot about building sustainable communities, showcasing multiple CTAs.",2064,"https://livestorm.imgix.net/1127/1668622475-slackk.png",{"id":22029,"__typename":811,"text":22030},"143554389","#### **Why it works**\n\n* The body copy is short but sweet and uses bullet points to great effect.\n* The text speaks directly to the target audience, clearly stating who it's best for and what they’ll learn.\n* The use of yellow/orange speaks to their brand image and gives off a warm but spontaneous feeling.\n* The writing style is informal and uses an active voice.\n* The purple CTA stands out really well against the white background.\n\n#### **What could be better**\n\n* There’s no information on who will be speaking.\n* The CTA is at the bottom of the page.\n* There are too many form fields.\n* The CTA text is too generic.\n\n#### **What to A/B test**\n\n* A catchier title to draw people in.\n* Less generic CTA text to make potential attendees more likely to click.\n* Adding the Slack logo to create a stronger brand presence.\n* A version with a countdown timer or visualizing the number of places left.\n\n### 5. **HubSpot:** We All Want to Belong: Building a Successful, Sustainable Community",{"id":22032,"__typename":833,"image":22033},"143554634",{"id":22034,"alt":22025,"height":7963,"url":22035,"width":5448},"48734946","https://livestorm.imgix.net/1127/1668622663-hubspotlp.png",{"id":22037,"__typename":811,"text":22038},"143554391","#### **Why it works**\n\n* The color scheme matches the brand perfectly and logos are prominently displayed.\n* Photos of the guest speakers are at the top of the page, which creates an inviting and personable feeling. \n* The body text speaks to the audience’s motivations and tells them what they’ll get out of the event.\n* The body text is short and broken up well.\n* There’s a second CTA placed after the scroll.\n* Form fields are kept to a minimum.\n\n#### **What could be better**\n\n* The CTA is plain text, instead of a colorful button that sticks out.\n* The CTA text isn’t distinctive enough.\n\n#### **What to A/B test**\n\n* The title is catchy but it’s worth trying a shorter version.\n* A version with bullet points of what attendees will take away.\n* Bigger body text font so it’s easier to read.\n\n### 6. **Salesforce:** Marketing Cloud Account Engagement Product Roadmap",{"id":22040,"__typename":833,"image":22041},"143554392",{"id":22042,"alt":22043,"height":22044,"url":22045,"width":22046},"48735028","An example of a webinar landing page from Salesforce that uses headshots to great effect.",1286,"https://livestorm.imgix.net/1127/1668622954-salesforce.png",1895,{"id":22048,"__typename":811,"text":22049},"143554393","#### **Why it works**\n\n* The page has a clear explanation of who’s speaking and well-positioned photos.\n* The central image is attractive — it’s bright and uses a simple illustration — and includes the company logos.\n* The CTA is clearly positioned before the fold.\n* The language used is clear and speaks to potential attendees.\n\n#### **What could be better**\n\n* The CTA text isn’t very inspiring.\n* The heading is a little clunky and dull.\n* The CTA color looks like the default option, it doesn’t match the brand or stand out.\n\n#### **What to A/B test**\n\n* The value proposition is mentioned but at the very end, we’d try switching it around.\n* A version with fewer form fields.\n* Another version of the body text with bullet points of key takeaways. \n\n### 7. **Frame.io:** Video Production and Post at the Same Time\n",{"id":22051,"__typename":833,"image":22052},"143554394",{"id":22053,"alt":22054,"height":22055,"url":22056,"width":3165},"48735057","A Frame.io webinar landing page with a long registration form.",2090,"https://livestorm.imgix.net/1127/1668623024-frame-io.png",{"id":22058,"__typename":811,"text":22059},"143554395","#### **Why it works**\n\n* The body text is concise and uses bullet points to detail what the audience will get out of it.\n* The body text starts before the fold, enticing readers to scroll down.\n\n\n#### **What could be better**\n\n* It could do with some more images and personality.\n* The company logo is missing. \n* The CTA button is a template with uninspiring text.\n* There are far too many form fields to fill out.\n\n#### **What to A/B test**\n\n* We’d test a version with something like a countdown timer to help build buzz.\n* A version with a photo of the speaker to make the page more personable.\n* Another version with the registration form behind the CTA.\n* A more conversational tone that speaks more directly to the audience.\n\n### 8. **Atlassian:** Agile Planning with Atlassian Premium",{"id":22061,"__typename":833,"image":22062},"143554396",{"id":22063,"alt":22064,"height":22065,"url":22066,"width":22067},"48735060","A webinar landing page from Atlassian with a bright call to action that stands out.",1027,"https://livestorm.imgix.net/1127/1668625818-atlassian2.png",726,{"id":22069,"__typename":811,"text":22070},"143554397","#### **Why it works**\n\n* Considering the technical topic the body text is simple to read.\n* Includes details about the speakers alongside photos.\n* The body text talks about the challenges facing the target audience and shows how the event will help them solve them.\n* A bright CTA that gets the visitor’s attention.\n* The mention of the “Product experts behind Jira Software, Confluence, Jira Service Management, and Trello “ does a great job of selling expertise in the field.\n\n#### **What could be better**\n\n* The body text doesn’t start until after the fold so readers have little reason to keep scrolling.\n* Aside from the speaker photos the page doesn’t have any interesting imagery.\n* The company logo is missing.\n* You have to scroll down for the CTA. Given that it’s a long page, it should have a second CTA at the bottom. \n* The body text is written in the passive voice which makes it less engaging.\n\n#### **What to A/B test**\n\n* We’d test a version that makes more use of the horizontal space to shorten the page.\n* A version with fewer form fields.\n* Another version of the heading to make it more catchy.\n* A more condensed version of the body text. \n\n## The secret sauce for **high-converting webinar landing pages**\n\nWhether you’re planning a live or [on-demand webinar](https://livestorm.co/webinar-software/on-demand-webinars), getting customers to attend can be a challenge. Apply these simple tips to your landing pages and you’ll start to see results:\n\n* Make your CTAs stand out\n* Include your company logos, imagery, and color scheme\n* Make sure your body text is short and snappy\n* Keep it visual and appealing\n* Clearly communicate the value proposition\n* Keep form fields to a minimum\n* Explain who the speakers are and include their photos\n* A/B test the design\n\nThe more customizable your landing pages, the easier these tips are to implement. **So use a platform like Livestorm that has webinar landing page templates you can modify to fit your brand voice.**\n\n## **Frequently asked questions** about webinar landing pages\n\n### What are a few essential elements of the landing page?\n\nA few essential elements of the landing page include:\n\n* Heading\n* CTA\n* Body text\n* Field forms\n\n### How do you promote a webinar?\n\nYou promote a webinar by clearly advertising it on your website and sending out well-timed promotional emails. You should also pay special attention to your landing page and share the event on social media.\n\n### How do I brand my webinar registration page?\n\nYou brand your webinar registration page by using a webinar platform like Livestorm that allows you to add your logo and imagery to a customizable template.",{"id":22072,"alt":36,"height":2774,"url":22073,"width":2776},"6183613","https://livestorm.imgix.net/1127/1610636770-blogcover.png",{"id":22075,"alt":22076,"height":22077,"url":22078,"width":22079},"13124147","Two laptops on a table",3174,"https://livestorm.imgix.net/1127/1618391870-how-to-make-the-best-webinar-landing-page.jpg",5643,"2019-11-25",[],"Supercharge your event attendance by learning from these webinar landing page examples and our top tips for creating your own in 2023.",[22084],{"id":22085,"contentData":22086},"143554675",{"@context":1143,"@type":1144,"mainEntity":22087},[22088,22092,22096],{"@type":1147,"name":22089,"acceptedAnswer":22090},"What are a few essential elements of the landing page?",{"@type":1150,"text":22091},"A few essential elements of the landing page include:Heading CTA Body text Field forms",{"@type":1147,"name":22093,"acceptedAnswer":22094},"How do you promote a webinar?",{"@type":1150,"text":22095},"You promote a webinar by clearly advertising it on your website and sending out well-timed promotional emails. You should also pay special attention to your landing page and share the event on social media.",{"@type":1147,"name":22097,"acceptedAnswer":22098},"How do I brand my webinar registration page?",{"@type":1150,"text":22099},"You brand your webinar registration page by using a webinar platform like Livestorm that allows you to add your logo and imagery to a customizable template.","8 Examples of Webinar Landing Pages That Convert & Tips to Create Your Own",{"id":22102,"alternativeVersions":22103,"_locales":22106,"_publishedAt":22107,"_updatedAt":22108,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":22109,"blogPostAuthor":22111,"cluster":22113,"content":22120,"coverImage":36,"coverWithImgix":22164,"bottomContentOffer":166,"date":20343,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":22168,"relatedPillarPage":166,"seoDescription":22169,"sidebarContentCard":166,"structuredData":22170,"subtitle":22169,"title":22191,"slug":22105},"147463875",[22104],{"locale":756,"value":22105},"how-to-sell-webinars",[756],"2023-04-18T15:07:11+02:00","2023-04-18T15:07:10+02:00",[22110],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":22112,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":22114,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":22115,"coMarketing":493,"ebook":22116,"image":22117,"resourceType":22118,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":22119,"name":554},{"id":410,"name":411},[22121,22124,22127,22131,22134,22137,22140,22144,22147,22151,22154,22158,22161],{"id":22122,"__typename":811,"text":22123},"147463867","You've been pouring your resources into various channels, from social media to content marketing - and now you need to justify that marketing budget to senior leadership. But what if the results aren’t as significant as you hoped? And how do you convince top brass to boost your budget for the coming year?\n\n**There’s one powerful marketing tool you’ve yet to try: webinars that educate and engage your target audience.** But hosting a successful webinar isn’t as simple as it seems. You can't just send out invitations and expect people to show up. \n\nWe spoke with Ryan Turner, founder of Ecommerce Intelligence, and Scott Lieberman, founder of Touchdown Money, for their expert tips on creating successful webinars — whether you're a webinar newbie or just looking to improve your existing strategy.",{"id":22125,"__typename":811,"text":22126},"147463868","## 10 Expert tips on **how to sell with webinars**\n\n[Webinars](https://livestorm.co/resources/guides/what-is-a-webinar) can help you generate leads, but only if you know how to make them work. For Ryan Turner, founder of Ecommerce Intelligence, the initial goal is to get registrations. He says, \"It's about how many people want to attend the event and give their email to register. After that, it's the conversion rate to actual sales of a product or service.\" \n\nBut to boost that conversion rate, you need to educate and engage your audience. Here are 11 expert tips to help you do just that: \n\n\n\n1. Choose the right webinar platform \n2. Don’t skip customer research \n3. Segment your audience\n4. Personalize your webinar content\n5. Create compelling webinar presentations\n6. Become a great teacher\n7. Use partnerships to enhance your brand\n8. Host a Q&A session\n9. Complement your webinar with downloadables\n10. Time your CTA carefully \n\n\n### **1. Choose the right webinar platform**\n\nThe first step to hosting a successful webinar is choosing the right platform. You'll need a platform that can:\n\n\n\n* Accommodate high traffic volume without crashing or causing technical difficulties\n* Personalize your webinar room, landing pages, and email campaigns with your company's branding \n* Give you dedicated support and an easy learning curve\n\nZoom, Livestorm, and Google Meet are popular [webinar platforms](https://livestorm.co/blog/best-webinar-platforms) with their own feature sets. For example, Livestorm is an all-in-one platform that makes it easy to host live webinars from start to finish, including setup, webinar marketing, and post-event analysis. \n\nSince Livestorm is a browser-based platform, attendees don't need to worry about downloading any software to join your webinars. Plus, it integrates with 1000+ apps, including CRMs like [Salesforce](https://livestorm.co/integrations/salesforce) and [Marketo](https://livestorm.co/integrations/marketo), which help you nurture leads through the [webinar funnel](https://livestorm.co/blog/create-a-webinar-funnel). ",{"id":22128,"__typename":833,"image":22129},"147463869",{"id":7607,"alt":22130,"height":3402,"url":7609,"width":899},"Livestorm for interactive webinar",{"id":22132,"__typename":811,"text":22133},"147463870","### **2. Don’t skip customer research** \n\n\"You want to be certain you're speaking to the right people interested in your product or service. One of the best ways to run customer research is by surveying or interviewing existing customers to find commonalities and pain points or needs that aren't being met,\" says Ryan.\n\nSo, to speak to the right people, use data collection tools like [Typeform](https://livestorm.co/integrations/typeform) to create customized online surveys for your customers. Asking open-ended questions encourages respondents to share detailed insights. Similarly, asking questions on a Likert scale (which typically range from \"strongly disagree\" to \"strongly agree\") can help you measure audience sentiments.\n\nScott Lieberman, the founder of Touchdown Money, says, \"One mistake I've made that others can learn from is failing to ask customers if they were willing to pay for the solution. This can be a simple question in a survey that asks, \"If you believe our solution can fix your problem, do you think it's worth spending money on?\"\n\n**Pro tip:** You can use Livestorm’s Typeform integration to embed forms on your landing page, or simply gather data from your webinar registration page.",{"id":22135,"__typename":833,"image":22136},"147463871",{"id":17811,"alt":17812,"height":17813,"url":17814,"width":17815},{"id":22138,"__typename":811,"text":22139},"147463872","### **3. Segment your audience** \n\nYou can segment your audience in a few ways, depending on your niche. “If you're selling a product or B2B service, segment them by the industry or job title. If you're selling something educational like an online course or training, it's a good idea to segment based on people's skill levels, like beginners or experts,\" says Ryan.\n\nYou can start segmenting your audience from your webinar landing page or event registration page. So, if you're using [webinar software](https://livestorm.co/webinar-software) like Livestorm, you can quickly set up a registration form and create custom attributes to collect. You can also use Livestorm’s integrated CRM tools like [HubSpot](https://livestorm.co/integrations/hubspot) or [Salesforce](https://livestorm.co/integrations/salesforce) to segment your audience. \n\nBut you need to bring these data points together to create actionable insights. Try a workflow automation tool like [Zapier](https://livestorm.co/integrations/zapier), which creates a 'Zap' to trigger a sequence of actions. For example, you can create a Zap that updates a contact in HubSpot when they register for a webinar and adds a tag to their profile indicating that they are interested in that topic. This way, you don't need to update and segment your database manually.\n\n\n### **4. Personalize your webinar content**\n\n\"If your audience segments are drastically different, then you should run separate webinars for each group. Otherwise, you risk the webinar being irrelevant or not targeted enough to any individual group,\" says Ryan. He suggests it’s a [webinar best practice](https://livestorm.co/resources/guides/webinar-best-practices) to create tailored presentations for each segment. \n\nYou can also personalize your webinar content on the fly. So if you're using Livestorm to host live events, you can use the live poll feature to gather real-time feedback from your audience. For example, if you’re hosting a webinar on your email marketing tool, ask your audience if they struggle with creating effective email sequences or want to learn about A/B testing. Use the poll results to guide your presentation. This will help you drive engagement by delivering the most valuable content to your audience.\n\n**Pro tip:** Use Livestorm's analytics dashboard to review post-webinar data like poll responses and audience engagement metrics. You can use these insights to tailor future webinar content.",{"id":22141,"__typename":833,"image":22142},"147463873",{"id":5118,"alt":22143,"height":3402,"url":5120,"width":899},"Livestorm reporting dashboard for post-webinar analytics",{"id":22145,"__typename":811,"text":22146},"147463874","### **5. Create compelling webinar presentations**\n\nYou can also incorporate storytelling elements into your PowerPoint presentation. Use design tools like Visme to create infographics, presentations, charts, and maps.\n\nHere’s how you can capture your audience’s attention: \n\n\n\n* **Start with a strong hook or attention-grabbing opening**. Think of stats, a thought-provoking question, or a personal story that resonates with your audience.\n* **Use visual aids**. Include graphs and charts, images, or short videos that illustrate your points.\n* **Focus on clear transitions between sections**. Break up your presentation into manageable chunks so your audience can follow along.\n* **Keep your slides simple.** Don't overcrowd them with too much text or visuals. \n* **Use color combinations that are pleasing to the eye**. Too many bright colors or clashing color combinations can distract attendees from your message.\n\n**Pro tip:** You can use Livestorm's Visme integration to share your webinar presentations directly from your event room.\n\n\n### **6. Become a great teacher**\n\nWebinars are educational by nature. Your webinar attendees want to connect with your ideas, learn something new, and see the value in your brand, not just listen to a dry monologue. For that, you need to be a great teacher — or hire one as your speaker.\n\nHere's how you can become a great teacher and host successful webinars:\n\n\n\n* **Learn from other successful [webinar hosts](https://livestorm.co/blog/how-to-create-and-host-a-webinar).** Attend other webinars and take short courses on public speaking to boost your host skills.\n* **Start with a learning objective**. What do you want your audience to take away from the presentation? Is there a relevant customer problem you can build a narrative around solving?\n* **Incorporate storytelling.** Use anecdotes, case studies, and examples to help illustrate your points. Use testimonials and case studies to help illustrate the points you're making, and make sure to focus on the customer's journey. \n* **Break down complex topics into simple concepts.** Avoid using technical jargon.\n* **Practice your delivery.** Talk slowly and clearly, so everyone can follow along.\n* **Be engaged with your audience**. Ask questions, and encourage attendees to ask theirs too.\n\nSay you're presenting a webinar on lead generation. Rather than listing marketing tactics in isolation, talk about how you identified the customer's problem and what challenges they faced before they found your solution.\n\n**Pro tip:** Set Livestorm to [automatically record a webinar](https://livestorm.co/blog/record-webinar) or a short practice session with a colleague. Analyze areas of improvement before your next webinar.\n\n\n### **7. Use partnerships that enhance your brand**\n\nWhen you partner with complementary brands, you reach a wider audience, build credibility, and establish your brand as a thought leader. Look for businesses that share similar values and target a similar audience to yours.\n\nPartnerships can also help you tap into new marketing channels and expand your reach. For example, your brand partner may have a larger social media following or email list, which can help you reach new potential customers.\n\nWith your partner, you can co-host webinars, cross-promote each other's content, or offer joint discounts or promotions. For example, customers purchasing a package could receive a discount on their first year of using your software. Or customers purchasing your product can get 10% off on your partner's product.\n\n\n### **8. Host a Q&A session**\n\nYour webinar doesn't have to end with a pushy sales pitch. Instead, a Q&A session allows attendees to ask questions, get more information about your product, and learn how it meets their needs. Assign a facilitator or moderator to monitor questions, and make the most of your platform’s built-in Q&A tool.\n\nFor example, Livetsorm's Q&A tab makes it easy for attendees to submit questions and for webinar hosts to respond in real time. Plus, the question upvoting feature allows attendees to show their support for other attendees’ questions, which helps you prioritize answers based on interest. This way, you can tailor your messaging to better resonate with your target audience, leading to better lead generation and conversions.",{"id":22148,"__typename":833,"image":22149},"147463877",{"id":5738,"alt":22150,"height":3402,"url":5740,"width":899},"Livestorm’s Q&A sessions for engaging webinars",{"id":22152,"__typename":811,"text":22153},"147463878","### **9. Complement your webinar with an e-book**\n\n\"If you let people know at the beginning that you're giving away a great piece of downloadable content at the end, then more people will remain on the call to get the link. This is usually where most of the selling and conversions happen,\" says Ryan. \n\n**An e-book can also serve as a valuable lead magnet, enticing potential customers to give you their contact details in exchange for your content**. This can help you build your email list and expand your audience. You can also offer downloadable checklists, cheat sheets, templates, whitepapers, or anything else that will delight your audience and empower them to make a purchasing decision.\n\n**Pro tip:** Use Livestorm's Handouts plugin to share downloadable resources within your webinar directly. So attendees can access your content without leaving the webinar window.\n\n\n### **10. Time your CTA carefully**\n\nThe call-to-action (CTA) is a crucial part of any webinar. “If it’s a lower-priced product, then simply taking people to an online payment form or checkout is best. But, if it's something expensive like a higher-end course, training program, or service, then the CTA would be to an application form to book a 1:1 call — the sale would be made on the call,” adds Ryan. \n\nDon't ask for too much too soon and turn off your audience, but don't delay too long and miss the opportunity to convert them into leads. Find the sweet spot that works best for your audience and sales funnel. \n\nThis means testing different timing strategies, such as placing the CTA at the beginning, middle, or end of your webinar and analyzing which resonates best. A good rule of thumb is to present your CTA towards the end when you’ve had time to build engagement and demonstrate the value of your services or products. This gives them enough time to absorb your content and builds trust before making a decision.\n\n**Pro tip:** With Livestorm, you can directly send clickable CTAs to your event room and customize the button text and link to fit your needs. ",{"id":22155,"__typename":833,"image":22156},"147463879",{"id":15565,"alt":22157,"height":5223,"url":15567,"width":7735},"Livestorm’s clickable CTAs for driving sales directly in your webinar room",{"id":22159,"__typename":811,"text":22160},"147463880","## **Attract, Engage, Convert**\n\nWebinars are a lead magnet that can generate high-quality leads, build relationships, and drive long-term growth. Here's a quick recap on how to host effective sales webinars:\n\n\n\n* Choose a platform that suits your needs\n* Understand your audience to deliver relevant and engaging content\n* Slice and dice your audience to personalize your messaging\n* Wow them with stunning visuals and storytelling\n* Host a Q&A session to keep them engaged\n* Give them something to take home (or download)\n* Time your CTA to ask for the sale at the right moment\n\nYou also need to track post-webinar metrics like engagement and conversions to measure the success of your webinar. If you choose an all-in-one webinar platform like Livestorm, you can create custom registration pages before your webinar, engage your audience with live chat and polls during your presentation, and track post-webinar metrics. \n\nPlus, Livestorm integrates with 1000+ apps, so you can easily sync registrations, leads, and more to your CRM or event management platform. This way, you can create webinars that generate quality leads and boost your ROI.",{"id":22162,"__typename":811,"text":22163},"147463886","## **Frequently asked questions** about how to sell webinars\n\n\n### **Are webinars profitable?** \n\nWebinars are profitable when combined with a strong sales funnel and a well-executed marketing campaign. Leverage targeted marketing, like email marketing and social media advertising, to drive traffic to your webinar and ensure a registration rate. You also need a clear strategy to convert interested attendees into paying customers, like offering a special promotion or discount at the end of the webinar.\n\n\n### **How do I get more audience members for my webinar?**\n\nYou can get a bigger audience for your webinar through targeted marketing, like email marketing and social media advertising. You should also use promotional content across different channels and build hype for your webinar before it launches. Finally, create a registration page that explains the value of attending your webinar and offers incentives to register. \n\n\n### **What are the benefits of webinars?** \n\nThe benefits of webinars include:\n\n\n* Increased brand awareness by connecting with more potential customers\n* Opportunity to showcase your expertise and build trust in the market\n* Easy scalability for a global audience at low cost\n* Generate quality leads by capturing email addresses from attendees\n* Gather valuable customer feedback and real-time insights\n* Increase sales by converting interested attendees into paying customers\n* Generate repeat business through remarketing campaigns\n\n\n### **How do I promote my webinar?**\n\nYou can promote your webinar through:\n\n\n* Email, social media, online ads, and partnerships\n* Collaborating with influencers or industry experts\n* Building a registration page that explains the value of attending your webinar and offers incentives to register\n* Writing blog posts related to the webinar topic and link to the registration page\n* Generating interest with short teaser videos\n* Follow-up emails to remind registrants about the event and drive higher attendance rates.",{"id":22165,"alt":22166,"height":1776,"url":22167,"width":1778},"49373192","How to Sell Like a Pro With Webinars 10 Tips to Drive Conversion","https://livestorm.imgix.net/1127/1679680159-how-to-sell-like-a-pro-with-webinars-10-tips-to-drive-conversion.jpg",[],"Learn how to work your sales funnel using webinars as a lead magnet. Get expert insights and practical tips to boost conversion rates. ",[22171],{"id":22172,"contentData":22173},"147463922",{"@context":1143,"@type":1144,"mainEntity":22174},[22175,22179,22183,22187],{"@type":1147,"name":22176,"acceptedAnswer":22177},"Are webinars profitable?",{"@type":1150,"text":22178},"Webinars are profitable when combined with a strong sales funnel and a well-executed marketing campaign. Leverage targeted marketing, like email marketing and social media advertising, to drive traffic to your webinar and ensure a registration rate. You also need a clear strategy to convert interested attendees into paying customers, like offering a special promotion or discount at the end of the webinar.",{"@type":1147,"name":22180,"acceptedAnswer":22181},"How do I get more audience members for my webinar?",{"@type":1150,"text":22182},"You can get a bigger audience for your webinar through targeted marketing, like email marketing and social media advertising. You should also use promotional content across different channels and build hype for your webinar before it launches. Finally, create a registration page that explains the value of attending your webinar and offers incentives to register.",{"@type":1147,"name":22184,"acceptedAnswer":22185},"What are the benefits of webinars?",{"@type":1150,"text":22186},"The benefits of webinars include: Increased brand awareness by connecting with more potential customers Opportunity to showcase your expertise and build trust in the market Easy scalability for a global audience at low cost Generate quality leads by capturing email addresses from attendees Gather valuable customer feedback and real-time insights Increase sales by converting interested attendees into paying customers Generate repeat business through remarketing campaigns",{"@type":1147,"name":22188,"acceptedAnswer":22189},"How do I promote my webinar?",{"@type":1150,"text":22190},"You can promote your webinar through: Email, social media, online ads, and partnerships Collaborating with influencers or industry experts Building a registration page that explains the value of attending your webinar and offers incentives to register Writing blog posts related to the webinar topic and link to the registration page Generating interest with short teaser videos Follow-up emails to remind registrants about the event and drive higher attendance rates.","How to Sell Like a Pro With Webinars: 10 Tips to Drive Conversion",{"id":22193,"alternativeVersions":22194,"_locales":22197,"_publishedAt":22198,"_updatedAt":22198,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":22199,"blogPostAuthor":22201,"cluster":22203,"content":22208,"coverImage":36,"coverWithImgix":22244,"bottomContentOffer":166,"date":22245,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":22246,"relatedPillarPage":166,"seoDescription":22247,"sidebarContentCard":166,"structuredData":22248,"subtitle":22247,"title":22265,"slug":22196},"141131511",[22195],{"locale":756,"value":22196},"deminar",[756],"2023-04-13T15:57:19+02:00",[22200],{"id":872,"name":681,"slug":682},{"id":2076,"avatar":22202,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1037,"bottomContentCardCtaTitle":1038,"bottomContentCardText":1039,"bottomContentCardTitle":1040,"displayCustomerLogoSection":493,"headerCtaText":1041,"headerCtaCtaTitle":1038,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":22204,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1057,"title":1058,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1043,"trackName":32,"trackNameFallback":1044,"backgroundImage":22205,"coMarketing":493,"ebook":36,"image":36,"resourceType":22206,"shortDescription":1055,"slug":1056,"title":1044},{"id":1046,"alt":1047,"height":1048,"url":1049,"width":1048},{"id":1051,"color":1052,"cta":1053,"icon":22207,"name":635},{"id":575,"name":576},[22209,22212,22216,22219,22222,22225,22228,22231,22234,22238,22241],{"id":22210,"__typename":811,"text":22211},"141132058","Sales reps spend over 12 hours a week in meetings, according to the 2022 Sales Happiness Index report by Dooly. If the majority of those calls are demos, that means they repeat the same pitch for one-third of their working hours.\n\nThere’s a more effective way of doing sales calls to optimize your time and conversions as a salesperson. **Deminars combine the best of webinars and demo calls, for you to get your prospects to convert without repeating yourself over and over.**\n\nFor this article, we spoke to Jennifer Owen, Account Executive at Livestorm, to get her expert insight on deminars: what they are, how to prepare one, and how to choose the right software to host them. \n\n\n## Table of contents:\n\n* What is a deminar?\n* Why are deminars used in customer onboarding?\n* How can you host a successful virtual deminar (and impress your customers)?\n* How can you choose the right video engagement platform for your deminar?\n* Should you do demo calls at scale? \n* Frequently asked questions about deminars\n\n## **What is a Deminar?**",{"id":22213,"__typename":833,"image":22214},"141132059",{"id":10055,"alt":22215,"height":3402,"url":10057,"width":899},"virtual selling with CTAs",{"id":22217,"__typename":811,"text":22218},"141132060","**A deminar is a product demonstration and webinar combined.** They’re a great way of helping users to get to know your products and services and teaching them how to use complex tools. \n \nDeminars attract bigger audiences than demos, so it can be challenging to meet the different use cases and requirements of every attendee. If you have a complex offering with many different use cases, you should offer smaller deminars for segmented customer groups.\n\n\n### What’s the difference between a deminar and a **webinar**? \n\n**In short, deminars can be considered a subcategory of webinars.** They both involve someone doing a presentation to a large group of people, but deminars also include a demo element. \n\n_“A webinar is a way of getting information to a large group of people, [usually] more than 10,”_ says Jennifer Owen, Account Executive and Product Expert at Livestorm. _“A demo is a one-on-one call where I share my screen and try to explain to customers specifically what our product does.”_\n\nA deminar sits in between a webinar and a demo, and typically involves delivering a standardized product presentation to a large group. But deminars and webinars can also differ in primary audience, purpose, and types.\n\n\n#### **Deminars:**\n\n* **Primary audience:** someone who has an understanding of their problem and have the intention of buying your solution or a similar one\n* **Purpose:** getting people closer to converting (they can be top or bottom of the funnel)\n* **Types of deminar:** product demonstration to a large group of people\n\n\n#### **Webinars:**\n\n* **Primary audience:** someone who wants to learn about a particular topic and might or might not end up purchasing a solution\n* **Purpose:**\n * Create brand awareness\n * Position your brand as an expert \n * Get more leads and encourage [marketing conversions](https://livestorm.co/webinar-glossary/marketing-conversion)\n * [Webcasts](https://livestorm.co/blog/4-steps-for-organizing-a-successful-webcast) or any form of live streams\n* **Types of webinar:** Town Halls, thought leadership presentations, deminars, training, onboarding\n\n\n### 3 Deminar formats to be **aware** of\n\nDeminars can be presented in different formats depending on your sales strategy \n\n1. **Live:** run [live webinars](https://livestorm.co/webinar-software) for product demonstrations or [virtual sales meetings](https://livestorm.co/blog/virtual-sales-meetings) with an audience. Have everyone connected at the same time and answer questions in real time.\n2. **Hybrid:** have a part of the meeting previously recorded like the product walkthrough and then offer a live Q&A.\n3. **Pre-recorded:** record the complete deminar and post it on your website as evergreen content for users to access it on-demand.",{"id":22220,"__typename":823,"text":22221},"141132199","\u003Cp>\u003Cstrong>Pro tip:\u003C/strong> anticipate your audience’s questions and add an FAQ section at the end.\u003C/p>",{"id":22223,"__typename":811,"text":22224},"141132200","### Can deminars be used for **virtual sales**?\n\nDeminars are a great virtual selling asset that can be used at two different funnel stages:\n\n\n* **Deminars as a lead magnet:** this happens when you have potential customers researching products like yours and they stumble upon your deminar because you’re advertising it online. In that case, the deminar makes these people enter the funnel but might not be the reason why they close the deal. \n* **Deminars as bottom of the funnel:** this happens when your prospects have already had some touchpoint and have gone through the sales process that the sales team planned for them. These prospects are ready to convert and have the deminar as the last step in the sales funnel. \n\n\n## Why are deminars used in **customer onboarding**?\n\nJust like you need to onboard new hires to ensure that they have all the tools and information needed to do a good job, you need to make sure your new customers can understand how to use your platform. That way you ensure higher retention and customer engagement.\n\n**Deminars are an effective way to do customer onboarding because they allow you to walk users through your features and tools and answer all their frequent questions.** \n\n\n## How can you **host a successful virtual deminar** (and impress your customers)?\n\nIf you’re hosting deminars you should: \n\n\n1. Choose your video conferencing software\n2. Create a product demo flow\n3. Schedule the meeting\n4. Include some focused customer training\n5. Don’t forget the interactive elements to break the ice \n6. Bring the energy and focus \n7. Encourage questions from both ends \n8. Ask for feedback \n9. Keep to time\n10. Share follow-up resources\n\nHere’s how.",{"id":22226,"__typename":811,"text":22227},"141132312","### Choose your **video conferencing software**",{"id":22229,"__typename":833,"image":22230},"141132313",{"id":7607,"alt":8616,"height":3402,"url":7609,"width":899},{"id":22232,"__typename":811,"text":22233},"141132314","The first thing you should do is pick the best video conferencing software for hosting your product demo. **Look for a platform with customizable registration pages, engagement features like live polls, screen sharing, and built-in data analytics**. Livestorm offers all this while hosting deminars for up to 3,000 attendees (more on the best software features later!).\n\n\n### Create a **product demo** flow\n\nYour demonstration should follow a logical flow that a customer would follow when using your product. For example, at Livestorm, Jennifer Owen explains: \n\n“_We present the logical progression that a person who wants to join an event would follow._\"\n\n\n1. How to create a landing page and have someone register \n2. How we send a number of email reminders with the possibility of adding the event to their calendars\n3. What happens on the day of the event after they've got everybody registered\n4. Which features they can use to animate and make the event more engaging, use the features ourselves, and share our favorites\n5. What type of data we collect from the presentation and what to do with it.\n\nYou should define what content goes under each one of your product demo steps and how to include them in the meeting flow. During this stage, you should also define how many people will be hosting the presentation. \n\n\n### Include some focused **customer training** \n\nBy definition, a deminar shows your customers how to use your product, so you can’t skip this step. **When drafting the presentation flow, make sure you take time to include [customer training](https://livestorm.co/use-cases/webinar-software-customer-training) and onboarding crucial steps.** This is the best chance you have to show powerful features or tricky functionalities to ensure your customers get the most out of your platform. \n\n\n### Schedule the meeting\n\nYou can use apps like Calendly that sync to your calendar and let customers know at which time you’re available. Or you can offer them certain dates and times and build a registration page so they can choose from the different options.\n\nIf you’re using Livestorm to host your product demos, you can create as many registration pages as you need, but we’re still working on the calendar integration.\n\n\n### Don’t forget the interactive elements to break the ice\n\nKeeping your audience engaged during virtual events will ensure they stick around until the end. To capture your audience’s attention, you should use interactive features such as\n\n\n* Polls\n* Q&As\n* Chat box\n* Emoji reactions\n* In-video CTAs\n* Screen and media sharing\n* Engaging virtual backgrounds\n\nAll of these elements are good for interactivity, but shouldn’t replace a conversation. Allow your customers to speak directly to you, ask questions, and request a feature demonstration.\n\n\n### Bring the energy and focus \n\nSelling depends partly on the product features, but a huge part of it is how engaging the sales rep is at each touchpoint. As a salesperson, you represent the company, so should always aim to make the session informative and entertaining. \n\n“_I like to throw a bit of humor in there_,” says Jennifer Owen. “_I mean, product demos are never the most fun session to attend. So if you can, make it a little bit fun, engaging, and human you're likely to be more successful._\" \n\n\n### Encourage questions from both ends \n\nYou should allow attendees to ask questions throughout or plan to have at least two blocks of Q&As. That way you can make sure you’re solving their questions in a timely way, instead of waiting until the end to answer a question they had in the first two minutes of the call.\n\nYou should also ask questions to the audience via live polls, to get to know more about them, their background, and how to tailor the presentation to meet their expectations. \n\n\n### Ask for feedback\n",{"id":22235,"__typename":833,"image":22236},"141132315",{"id":7623,"alt":22237,"height":3402,"url":7625,"width":899},"polls for a deminar",{"id":22239,"__typename":811,"text":22240},"141132419","There are two different types of feedback that you should request in any deminar\n\n\n* **One time at the beginning of the call:** to understand what are the audience's expectations and which features they’d like to see in action.\n* **A second time at the end of each call:** to gather insights on what to do better next time. Livestorm lets you create interactive polls or Typeforms to see what you can improve next time.\n\n\n### Keep to time\n\nDeminars shouldn’t be too long, otherwise, it’ll be harder to get people to sign up and stay until the end. **You should plan your deminar to last around 30 minutes.** Make sure you start and finish on time to be respectful of everyone’s commitments to boost the chances that everyone will get to hear all the relevant information. \n\n\n### Share follow-up resources\n\nA great way to continue the conversation with your prospects is by sending them an email afterward including \n\n\n* A typeform feedback link\n* The call recording\n* More information about your product\n* A direct point of contact\n\nYou could send a dummy account for them to test the platform in detail. This is also a good time to remind people about the CTA that you used during the call, for example, booking a [video for sales](https://livestorm.co/blog/video-for-sales) with the team.\n\n\n### How can you choose the right **video engagement platform** for your deminar?\n\n**Choosing the right video engagement platform is crucial for having a smooth deminar creation and execution.** You should make sure that you: \n\n\n* Prioritize certain features\n* Do your market research\n* Try before you buy\n\n\n### Prioritize certain features\n\nWhen you’re looking for a video engagement platform for hosting [product demo videos](https://livestorm.co/use-cases/product-demo-webinar-software), you should prioritize platforms that allow you to:\n\n\n* **Create registration pages** that your customers can easily navigate\n* **Send automated email reminders** before and after the meeting\n* **Minimize attendance barriers** by using a browser-based platform\n* Demonstrate a platform with **simple screen sharing**\n* **Invite attendees to participate** using in-app features like polls, Q&A, and emoji reactions\n* Get meeting attendees to click on in-video **call to action (CTA) buttons**\n* **Automatically record** and save [on-demand webinars](https://livestorm.co/webinar-software/on-demand-webinars) or deminars\n* **Analyze attendees data** to qualify leads\n* Nuture those leads and store contact information with **native CRM integrations**\n\n\n### Do your market research\n\nBefore settling on a platform, you need to investigate \n\n\n* **The user’s needs:** find out how your customers like to communicate, what tools they use already, and if they’re willing to adjust to a new one for this type of call. Maybe they would prefer a Zoom alternative because that platform feels too corporate.\n* **Product reviews:** research what others are saying about your chosen platform and see if they have any concerning complaints or preferred features. \n\n\n### Try before you buy \n\nThe best way to know if a platform will be helpful for running your [virtual sales calls](https://livestorm.co/blog/virtual-sales-calls) is by testing it. Sign up for a free trial and get in touch with the sales department if you have any questions on how to use certain functionalities. Get some of the people from the sales department to test it out before making a purchasing decision. \n\n\n## Should you do demo calls at scale?\n\n\nVirtual sales calls can risk feeling spammy and impersonal, but with the right preparation they’ll help you connect with large groups of people from anywhere in the world. Deminars are great for selling your products at scale and making the most out of virtuality. \n\nAlso, if you use a video conferencing platform that’s packed with interactive features like Livestorm, you can keep your audience engaged throughout the call and increase your chances of conversion.\n\n**With Livestorm, you can plan your [product demo video](https://livestorm.co/blog/product-demo-video) from start to finish**; creating registration pages, automatically recording your deminar, and reviewing the [video engagement metrics](https://livestorm.co/blog/video-engagement-metrics) after the event so you can easily continue working those leads.\n\n## **Frequently asked questions** about deminars\n\n\n### What is the purpose of a deminar?\n\n**The purpose of a deminar is to deliver a product presentation to a large audience, usually over ten people.** They can be used either to bring prospective customers into the sales funnel or as a final step before converting. \n\n\n### What is an example of deminar?\n\nDeminars are a mix between demo calls and webinars. Some examples of deminars can be hosting a live webinar with the content of a demo call to a large group of people who all have the same need: getting a new video conference platform with integrated analytics.\n\n\n### What are 3 recommendations for effective product demonstrations?\n\n\n1. Get to know your audience\n2. Define your value proposition\n3. Write and practice your sales pitch",{"id":22242,"__typename":823,"text":22243},"141132420","\u003Cp>\u003Cb>Pro tip\u003C/b>\u003Cspan style=\"font-weight: 400;\">: Prepare. Think ahead and anticipate possible audience questions. This way, you’ll be able to make a clearer presentation by answering attendees' questions before they even have them.\u003C/span>\u003C/p>",{"id":4780,"alt":4781,"height":4782,"url":4783,"width":1778},"2022-10-04",[],"Discover how to boost your virtual sales at scale with deminars. Read this to learn what is a deminar and how to prepare for one.",[22249],{"id":22250,"contentData":22251},"141132500",{"@context":1143,"@type":1144,"mainEntity":22252},[22253,22257,22261],{"@type":1147,"name":22254,"acceptedAnswer":22255},"What is the purpose of a deminar?",{"@type":1150,"text":22256},"The purpose of a deminar is to deliver a product presentation to a large audience, usually over ten people. They can be used either to bring prospective customers into the sales funnel or as a final step before converting.",{"@type":1147,"name":22258,"acceptedAnswer":22259},"What is an example of deminar?",{"@type":1150,"text":22260},"Deminars are a mix between demo calls and webinars. Some examples of deminars can be hosting a live webinar with the content of a demo call to a large group of people who all have the same need: getting a new video conference platform with integrated analytics.",{"@type":1147,"name":22262,"acceptedAnswer":22263},"What are 3 recommendations for effective product demonstrations?",{"@type":1150,"text":22264},"Get to know your audience Define your value proposition Write and practice your sales pitch","What is a Deminar, and How to Host One to Boost Sales?",{"id":16863,"alternativeVersions":22267,"_locales":22269,"_publishedAt":22270,"_updatedAt":22271,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":22272,"blogPostAuthor":22274,"cluster":22276,"content":22283,"coverImage":22285,"coverWithImgix":22286,"bottomContentOffer":166,"date":22287,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":22288,"relatedPillarPage":166,"seoDescription":22289,"sidebarContentCard":166,"structuredData":22290,"subtitle":16877,"title":16878,"slug":16876},[22268],{"locale":756,"value":16876},[756],"2023-04-05T15:36:27+02:00","2023-04-05T15:36:26+02:00",[22273],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":22275,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":22277,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":22278,"coMarketing":493,"ebook":22279,"image":22280,"resourceType":22281,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":22282,"name":554},{"id":410,"name":411},[22284],{"id":16869,"__typename":811,"text":16870},{"id":16872,"alt":36,"height":3224,"url":16873,"width":899},{"id":6196,"alt":16875,"height":6198,"url":6199,"width":6200},"2020-02-18",[],"Discover the most common webinar mistakes, and how to fix them to engage your audience, convert customers and achieve your business goals.",[],{"id":22292,"alternativeVersions":22293,"_locales":22296,"_publishedAt":22297,"_updatedAt":22298,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":22299,"blogPostAuthor":22301,"cluster":22303,"content":22312,"coverImage":22316,"coverWithImgix":22320,"bottomContentOffer":166,"date":22321,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":22322,"relatedPillarPage":166,"seoDescription":22323,"sidebarContentCard":166,"structuredData":22324,"subtitle":22325,"title":22326,"slug":22295},"69971",[22294],{"locale":756,"value":22295},"content-marketing-with-webinars",[756],"2023-04-05T15:33:21+02:00","2023-04-05T15:33:20+02:00",[22300],{"id":766,"name":674,"slug":675},{"id":12813,"avatar":22302,"jobTitle":12817,"name":12818,"shortDescription":12819,"slug":12820},{"id":12815,"url":12816},{"id":4861,"bottomContentCardCtaTitle":780,"bottomContentCardText":4862,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":22304,"relatedPillarPage":22310,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":4880,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":22305,"coMarketing":493,"ebook":22306,"image":22307,"resourceType":22308,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":22309,"name":554},{"id":410,"name":411},{"id":4870,"backgroundImage":22311,"shortDescription":4877,"shortTitle":4878,"slug":4879},{"id":4872,"alt":4873,"height":4874,"url":4875,"width":4876},[22313],{"id":22314,"__typename":811,"text":22315},"69970","Recently as I was searching for great examples of webinars I could showcase, I noticed something interesting. A lot of them were **content marketing webinars**. Indeed, most of the [best webinar platforms](https://livestorm.co/blog/best-webinar-platforms) are optimized for this format! \n\nThose brands were creating some genuine live content just like they would do on their blog. They were not selling their platform, just **talking about their field expertise**.\n\nThe paradigm of content marketing webinars is very different from classic sales or customer success webinars:\n\n- Content marketing webinars lay **higher in the funnel**\n- Hence the main objective: **generate interest in problem you're solving** vs. qualify & convert\n- Your position as a brand is very different. You're not supposed to sell your solution but to **create awareness** around the problem you're solving.\n\nAnother interesting thing about content marketing webinars is the recycling potential. You can bridge your webinars with your [video marketing strategy](https://livestorm.co/blog/b2b-video-marketing-strategy), your blog, or even external platforms like Slideshare.\n\nIn this post I will show you:\n\n- **3 new webinar formats** for you content marketing strategy\n- **3 actionable ideas** to repurpose your past webinars\n\nWant to go back to the basics first? Check out this guide to find out [what is a webinar](https://livestorm.co/resources/guides/what-is-a-webinar)!\n## 3 Content Marketing Webinar Ideas\n\nIn this part, I will not give topic ideas since every industry needs to come up with their own. However, I will cover some formats worth experimenting.\n\n### Finding Topic Ideas\n\nIf you're out of creativity, you have data on your side. Every time I need some inspiration for a blog or a webinar I go to the following sources:\n\n- **Google Analytics** > Most viewed pages\n- **Customer live chat** and/or customer tickets\n- **Keyword research** on Adwords Keyword Planner Tool\n- **Quora questions** in your industry\n\nThe first two are interesting if you're want to connect the dots between your content and your solution. But remember, you should be talking about the problem you're solving not the solution. **Try to spot the main concerns of your visitors and customers**.\n\nThe last two are more interesting in my opinion because they guarantee that you will create some **relevant top of the funnel content** and, at the same time, build ranking opportunities. They require more of research though.\n\n### 1. Live Industry Review Video Podcast\n\nLot of startups, like Chartmogul or Drift, nowadays are hosting short podcasts. \n\nPodcasts are quick and easy to set up with simple podcast hosting, but, they’re asynchronous and not live.\n\nThe idea of this format is simple. Create a small circle of hosts: your team, friends, industry experts. Gather around a table, and just hangout.\n\nHave a (relatively) spontaneous conversation about Legaltech, sales, HR or whatever topic you're into. Discuss the industry news, recent readings, share case studies, etc.\n\nHowever, this format has strong cons: you will need to prepare each episode's script, keep a strict planning and build great set.\n\n### 2. Industry Expert Interviews\n\nThis is an \"easier\" format to build when you run a small team. It requires only two people behind a webcam and make them discuss on a given topic. \n\nIt's also easier to prepare: like any other interview, you will have to come up with questions for you guest. But eventually, you will let them do the talking, you will be here to lead the conversation.\n\nYou can even do user generated interviews, meaning you don't have to come up with most of your questions: you let your audience do the heavy lifting.\n\n### 3. Live Tutorials\n\nBy \"tutorial\" I don't mean about your product, but on a use case. This is a great way to create content if you offer a technical solution, like a framework or an API.\n\nTechnical solutions like Algolia or Contentful could easily host live screencasts on building a basic search engine or hosting an API. Same goes for Sketch or Adobe.\n\nBut I believe that all the industries have some industry knowledge (non-product related) they could share.\n\n## 3 Ideas to Repurpose Your Webinar Content\n\nNow that you have some webinar ideas or even hosted webinars, you might wonder how you can expand the reach of this content and make the most of it.\n\nOf course, you can upload your recording to a YouTube Channel\n\n### 1. Reuse Your Slides\n\nIf you had slides for your webinars you can post them on Slideshare. Then include those slides in some relevant blog posts. \n\nMake sure to work your SEO for Slideshare:\n\n- Fill all the details\n- Include relevant keywords\n- Add the video of the webinar at the end of the Slideshare, slides with video tend to rank better. \n\nPro tip: add links and CTA after the 3rd slide to make sure they're clickable.\n\n### 2. Transcript & Cross-Post\n\nSounds obvious, but having a transcript will enable your webinar to resonate at the SEO level. Think about it: you have generated a 1000+ words piece of content around a well-researched topic with high-value keywords.\n\nTwo options: either you do the transcript yourself or you can pay for it. It's up to you. I know that the people at Moz use Speechpad for their Whiteboard Friday.\n\nNow that you have your transcript, make sure to post it first to your blog and optimize it for ranking. After that, find relevant places to post extracts or the whole post: Quora, Medium, etc. Don't forget to link back.\n\n### 3. Gated Premium Content\n\nYou hosted webinar with a top-level industry expert? Why not uploading it to your content library and put it behind a form. Put your old content at work for you, transform it in a lead magnet.\n\nHowever, make it look good. Build a nice package: give away slides, video etc. the whole thing. \n\nAlso, if you hosted multiple webinars on the same topic, consider put them together inside an e-book. Transcript and concatenate.\n\n## Conclusion\n\nLong story short, you shouldn't only be making sales and [customer training webinars](https://livestorm.co/blog/webinar-training-guide). You content marketing can also benefit from it. As well as your brand. Create a nice format that resonates with your audience and spread the content around via emails, blog posts, third party platforms etc.",{"id":22317,"alt":36,"height":22318,"url":22319,"width":4080},"114421",2660,"https://livestorm.imgix.net/1127/1496234227-lauren-mancke-60627.jpg",{"id":11292,"alt":11293,"height":5697,"url":11294,"width":5699},"2017-05-31",[],"Discover how to leverage webinars in your content marketing strategy. Find out how to easily repurpose webinars to maximize results for your business.",[],"In this post we'll share some webinar formats you can use to boost your content marketing strategy.","6 Ways To Boost Your Content Marketing with Webinars ",{"id":22328,"alternativeVersions":22329,"_locales":22332,"_publishedAt":22333,"_updatedAt":22334,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":22335,"blogPostAuthor":22337,"cluster":22339,"content":22342,"coverImage":22356,"coverWithImgix":22361,"bottomContentOffer":166,"date":22364,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":22365,"relatedPillarPage":166,"seoDescription":22366,"sidebarContentCard":166,"structuredData":22367,"subtitle":22368,"title":22369,"slug":22331},"49549",[22330],{"locale":756,"value":22331},"building-authority",[756],"2023-03-30T09:29:40+02:00","2023-03-30T09:22:00+02:00",[22336],{"id":766,"name":674,"slug":675},{"id":12813,"avatar":22338,"jobTitle":12817,"name":12818,"shortDescription":12819,"slug":12820},{"id":12815,"url":12816},{"id":18092,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":10560,"displayCustomerLogoSection":166,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":22340,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":22341,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":32,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":18095,"urlForTheCta":66,"withoutContentOffer":166},{"id":10562,"alt":10563,"height":3063,"url":10564,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},[22343,22346,22353],{"id":22344,"__typename":811,"text":22345},"49889","Building authority within your target market is essential to gaining traction, especially in the early days. In a competitive market, people don’t just buy products. They buy solutions to their problems.\n\nWhen we started Livestorm our main concern in terms of marketing was gaining visibility within a competitive market: the web-conferencing market.\n\nAfter a few months of existence, we had some pretty good results. We've gathered a few best practices about what to do when you start from scratch.\n\nHere's what it's like to build authority and how to do it.",{"id":22347,"__typename":833,"image":22348},"49890",{"id":22349,"alt":22350,"height":20049,"url":22351,"width":22352},"114921","Graph about online brand authority","https://livestorm.imgix.net/1127/1492608431-screenshot_2016-09-26_17-33-16-png.png",2616,{"id":22354,"__typename":811,"text":22355},"49891","## 1. Answering questions and solving problems \n\nThis is a basic principle you can apply to several aspects of life, not only in the professional environment. \n\nIf you want to be perceived as a problem solver in any area, you have to solve other’s people problems. Pretty obvious.\n\nOk, now how do you find people that are struggling in a specific area? Try seeing things from someone else's point of view. Where would you go if you were in the same situation?\n\nLet’s say you are solving a developer problem. Usually this niche goes to forums, Stackoverflow, IRC or even Slack communities to find help.\n\nFor more “business” related queries, like if you are struggling with lead generation, you can go to Quora. Quora is a great way to create authority. \n\nThe main advantage of all this is that you will not only build authority in your market, but you will drive highly qualified traffic to your website. It’s simple math: people buy products built by “experts” in their field. \n\nOne of the best examples I have encountered regarding Quora was when I was working for TOTEMS (now acquired by Stripe), an influencer marketing suite for Instragram. Quora was their first source of traffic generation!\n\nHere’s what [Thibaut Davoult](https://twitter.com/thibautdavoult), former Marketing Manager at [TOTEMS](https://angel.co/company/totems) told me:\n\n>Quora is an effective platform to build market authority early on. It's a long term game as you'll have to build authority on Quora first. But once your first few answers get upvoted, your profile will consistently rank up, and you'll get asked for more answers.\n\n>You should really aim to write a great answer every time, but be especially careful with your first few ones. For example at TOTEMS (then Nitrogram), I wrote a long, funny and hopefully insightful answer on [\"Why does Instagram user nala_cat have so many followers?\"](https://www.quora.com/Why-does-Instagram-user-nala_cat-have-so-many-followers).\n\n>I remember spending more than a day to craft it, and I came back to update it a few times after. It was all worth it because it's been viewed over 40k times since\n\n### How we do it at Livestorm\n\nQuora has been a huge help for us at the early days to drive traffic and acquire a solid emails list of beta users.\n\nAt the time, I was looking for niche of people struggling with their current webinar solution and looking for an alternative. The web-conferencing topic on Quora was exactly what I was looking for. Low volume of answers, aka not much competition but many questions left unanswered. \n\nSo that was it, I started to answer, each day, one or two long detailed answers at the time. Then I would share it with my team mates, network and ask for upvotes. \n\nAt some point, I got featured as **most-viewed writer** for a topic with **over 20K views** (all-time) on my answers. \n\nAs for the traffic, Quora was for a long-time our **number one source of traffic**. It was very highly qualified, we even got **25% conversion** at some point for each visitor from Quora. Crazy. \n\n## 2. Building free tools, content and side-products\n\nActually, this point is kind of an extension of the first one. When you build a side product for \"X\" subject, you are basically giving away your know-how on said subject for free.\n\nThe idea is simple. Let’s pretend you are a cold emailing software. \n\nWith time, you get some good experience with cold emails. You know what works and what does not in terms of reply and conversion ratios. \n\nHowever, people are struggling with those aspects of cold emailing and if you help them you are not giving away your product for free. \n\nTherefore, you can share that knowledge by giving away free email templates, or better, creating a tool to generate templates. You will get love letters and traffic from sales people (your target probably).\n\nEmails are actually a great example. The best example of side products I’ve seen this year was undoubtedly [GoodEmailCopy](http://www.goodemailcopy.com/) from [Front](https://frontapp.com). \n\nThey managed to put together a list of great emails copy from awesome companies for each stage of your customers lifecycle.\n\nHere’s what [Blake](https://twitter.com/blakekraft), Senior Account Executive at Front, told me about GoodEmailCopy:\n\n>The idea for Good Email Copy evolved from a research project at Front. Our goal was to compile content from our favorite brands to help us formulate how we wanted our content to read. In the spirit of collaboration, Mathilde decided to share what we've compiled so that other companies benefit. Her Product Hunt post helped spark a great discussion around good content as well as increased awareness about what we're doing here at Front!\n\n### How we do it at Livestorm\n\nAt Livestorm, we are still experimenting stuff to build authority using side products and got some exciting results. \n\nFor instance, the first thing I did was to put up together my answers on Quora to create a guide to webinars on best practices for organising, presenting, promoting your webinars. \n\nUsing Drip, and thanks to their blueprint, I was to able to create a 5 days free email mini-course in no-time. It’s available here btw if you want to check it out.\n\nAs we say we are still experimenting. We also released a bunch of other things to help you with your webinars such as a [webinar dashboard template spreadsheet](https://livestorm.co/blog/how-to-create-webinar-dashboard-google-spreadsheet-template). \n\n## 3. Build reputation in your niche communities\n\nOftentimes, authority is about reputation and peer recognition. To effectively build authority you have to check two boxes:\n\n* Helping your target customers in your field.\n* Being acknowledged by other experts as an expert yourself.\n\nThat’s trickier. There’s no cheating with experts. \n\nLet’s take our cold email software example. You helped some sales reps with their email. Great. \n\nNow, it’s time to be acknowledged by sales experts and influencers as a reference on their own field. \n\nYou will probably have to convince Steli Efti from [Close](https://blog.close.com/) or Alen Majer that you actually know what the hell you are talking about. Get some kind of seal of approval.\n\nA great way to pop in their radar and put your content in front of them is to invest time and energy in small niche communities related to sales or marketing, but the same goes for every industry actually. \n\nIf you look for closed Facebook Groups you will find tons of niche communities. I even found one around [home decoration for mothers](https://www.facebook.com/groups/homedecoratingmummas/) with over 30K active members. That’s actually a super interesting niche.\n\n### How we do it at Livestorm\n\nWe are still building our reputation in our own niche target communities. There’s no secret, just get involved, help people out and create value for the community. \n\nI am not saying we’re quite there yet but we are starting to get significant results and word to mouth is growing fast. \n\nI don’t any significant data to show you yet but what I can say is that our most happy customers and engaged business contacts come from those communities.\n\n## 4. Don’t overlook SEO long tail keywords\n\nAuthority is not only perceived. It can be algorithmically measured by search engines. If Google considers you are relevant enough to be in first page of a specific keyword, then you probably are.\n\nI deliberately said long tail keywords because it’s a good strategy, even early on, to spot very targeted keywords around your niche struggles. \n\nIt’s even easier to get keyword ideas: search for the questions in Quora for example. If someone is struggling about cold emails performance, maybe you can start searching with that expression.\n\n“Cold email template” is getting between 1K and 10k monthly searches with a low competition.\n\nThere’s a great post by Jason Acidre, CEO at Xight Interactive, on Moz about building brand authority in SEO. Written in 2014 but still amazingly relevant:\n\nBuilding on your brand's topical expertise is probably the fastest way to go when you're looking to build a name for yourself or your business in a very competitive industry. There are a few reasons why:\n\n* Proving your field expertise in one or two areas of your industry can be a strong unique selling point (USP) for your brand.\n* It's easier to expand and delve into the deeper and more competitive parts of your industry once you've already established yourself as an expert in your chosen field.\n* Obviously, search engines favour brands known to be experts in their respective fields. \n\n### How we do it at Livestorm\n\nWe started this very early on as I said. We spotted some really interesting keywords for us without much competition. \n\nIn order to spot them I went through a small process you can easily replicate:\n\n1. Establish a list of keywords using Ubersuggest, Keyword planner, etc.\n2. Analyse competition and competition with Adwords\n3. Add an arbitrary business value to each keyword from A to D\n4. Generate a score and add a opportunity: true/false depending on the score.\n\nThat’s basic SEO keyword planning. Now that you have your keyword list to focus on you can create content based on that. \n\nActually, webinars are a good way to create content and repurpose it across different channels and therefore maximize your chances to get visibility. \n\nWe create webinars or video content, then create a blog post, YouTube video and maybe even a Slideshare. All those channels will then link to each other.\n\n## 5. Partner with your market niche experts\n\nSometimes, when you begin, you just don’t have the shoulders to talk on certain topic. \n\nIf you are a lead generation software for example, sometimes you will need to talk about specific [sales topics](https://livestorm.co/resources/guides/virtual-selling). And maybe you don’t have the expertise in sales.\n\nA nice way to achieve that is to reach out to an expert and ask for a quick interview or, even better, a webinar. \n\nTo look cool hang out with the cool kids.\n\n### How we do it at Livestorm\n\nWe recently started doing this at Livestorm. We released a new serie of live talks in French called SaaSCast. We have live discussion around SaaS topics such as growth, admin, or customer success.\n\nBesides being a great way to get some visibility on our target market and be next to awesome companies, it has been a lot of fun! \n\nIt’s super easy to set up, it’s spontaneous, and the replay is as interesting as the live conference. \n\nPlus, we recycle it as a blog post, a [Slideshare](https://slideshare.net/rumblelive) and a [podcast](https://soundcloud.com/livestormapp) with just the audio. \n\n## 6. Build a great product\n\nDoh. Well, the best way to build authority is still to deliver a great product to your users. There’s no cheating. If the product sucks, well it will be hard for you to justify your authority in your fields. The shoemaker's son should not go barefoot, not in this case.",{"id":22357,"alt":36,"height":22358,"url":22359,"width":22360},"114402",3205,"https://livestorm.imgix.net/1127/1568897446-building.jpg",4808,{"id":22362,"alt":16898,"height":6198,"url":22363,"width":6200},"14595255","https://livestorm.imgix.net/1127/1619629307-how-to-to-build-authority-within-your-target-market.jpg","2016-09-26",[],"In this article, discover 6 tips with concrete examples to build authority in your target market and build a successful company.",[],"Building authority within your target market is essential when you want to gain some early traction. Here are our two-cents on what’s like to build it from scratch.","How to Build Authority Within Your Target Market",{"id":22371,"alternativeVersions":22372,"_locales":22375,"_publishedAt":22376,"_updatedAt":22377,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":22378,"blogPostAuthor":22380,"cluster":22382,"content":22390,"coverImage":36,"coverWithImgix":22457,"bottomContentOffer":166,"date":22463,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":22464,"relatedPillarPage":166,"seoDescription":22465,"sidebarContentCard":166,"structuredData":22466,"subtitle":22465,"title":22507,"slug":22374},"44187814",[22373],{"locale":756,"value":22374},"video-engagement-platform-icebreaker",[756],"2023-03-08T16:01:51+01:00","2023-03-08T16:01:50+01:00",[22379],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":22381,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":7306,"bottomContentCardCtaTitle":780,"bottomContentCardText":7307,"bottomContentCardTitle":7308,"displayCustomerLogoSection":493,"headerCtaText":7309,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":22383,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":7005,"pushTitle":7008,"relatedContentOffer":22384,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7325,"title":7326,"urlForTheCta":66,"withoutContentOffer":493},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":7312,"trackName":32,"trackNameFallback":7313,"backgroundImage":22385,"coMarketing":493,"ebook":22386,"image":22387,"resourceType":22388,"shortDescription":7323,"slug":7324,"title":7313},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":7316},{"id":7318,"alt":7319,"height":6147,"url":7320,"width":6149},{"id":1203,"color":1204,"cta":312,"icon":22389,"name":568},{"id":615,"name":616},[22391,22394,22397,22400,22403,22406,22413,22416,22423,22426,22430,22433,22436,22439,22445,22448,22454],{"id":22392,"__typename":811,"text":22393},"141462317","Virtual meetings are for sharing status updates, making announcements, and encouraging the team to collaborate. But they can become boring and unproductive when there’s no space to joke with your colleagues or get to know each other.\n\n**Keeping virtual conferences fun helps remote teams to share the company culture, create stronger bonds, and feel engaged with their work.** But where to start?\n\nTry a few of the 51 following ice breakers for meetings that put you in a great mood. \n\n\n## What’s the purpose of virtual **ice breakers**?\n\n**Virtual ice breakers have several purposes and benefits for boosting team morale.** Incorporating them into your [online conferences](https://livestorm.co/webinar-glossary/web-conferencing) will help:\n\n\n* Get people relaxed and comfortable\n* Foster team spirit\n* Keep everyone engaged and actively listening to others\n* Encourage team members to get to know each other and form connections\n* Make [employee onboarding](https://livestorm.co/use-cases/webinar-employee-onboarding) more fun",{"id":22395,"__typename":823,"text":22396},"141462318","\u003Cp>\u003Cb>Pro tip:\u003C/b>\u003Cspan style=\"font-weight: 400;\"> Nurture a supportive company culture, where open communication is welcome, to make team games more successful. If your team members aren’t comfortable enough to open up, it will be harder for them to participate in ice breakers.\u003C/span>\u003C/p>",{"id":22398,"__typename":811,"text":22399},"141462319","### What makes a good **ice breaker game** for work?\n\nUsing ice breaker games to kickstart a work meeting can be fun. **To host [engaging online meetings](https://livestorm.co/blog/engaging-online-meetings) and make your games memorable and enjoyable, you should ensure that**\n\n1. Everyone is able to participate (including colleagues with mobility or sensory limitations)\n2. It’s optional and not mandatory\n3. You don’t pay too much attention to winners and losers\n4. Everyone feels included\n\n### What sort of **ice breaker tools** do you need?\n\n**To break the ice on team conferences, you need a [virtual meeting platform](https://livestorm.co/blog/best-virtual-meeting-platforms) that comes with different in-app features to bring your activities to life.** Look for essential features like\n\n* Polls \n* Q&As\n* Emoji reactions\n* Timer\n* Hand raise\n* Media sharing\n* Virtual whiteboards\n* [Huddle rooms](https://livestorm.co/blog/huddle-room)\n\n**Livestorm is a [virtual meeting software](https://livestorm.co/online-meeting-software) with all these features for remote work fun.** It also lets you host meetings with up to 3,000 people, build registration pages, and review post-meeting analytics. Plus, you don’t need to download an app, you can have any virtual meetings using your favorite browser.\n\n### What makes a good **ice breaker question**?\n\nThe best ice breaker question is the one that sparks a conversation and is either entertaining or thought-provoking, but always respectful (ice breaker examples below!).\n\n## 50 ice breaker **questions and games** for meetings\n\nEverything can be an ice breaker, you just need to get creative enough to make it work. **To give you some ideas, we’ve grouped 50 games and questions to start your meetings in a fun and interactive way.** Check out:\n\n* 8 quick ice breaker ideas\n* 10 ice breaker questions for small groups\n* 8 virtual ice breakers for large groups\n* 5 virtual ice breakers for longer sessions (2+ hours)\n* 7 diversity and inclusion ice breaker questions\n* 11 fun ice breaker meeting ideas",{"id":22401,"__typename":823,"text":22402},"141462521","\u003Cp>\u003Cb>Pro tip: \u003C/b>\u003Cspan style=\"font-weight: 400;\">include ice breakers as part of your \u003C/span>\u003Ca href=\"https://livestorm.co/resources/guides/internal-communication-strategy\">\u003Cspan style=\"font-weight: 400;\">internal communication strategy\u003C/span>\u003C/a>\u003Cspan style=\"font-weight: 400;\"> and \u003C/span>\u003Ca href=\"https://livestorm.co/blog/team-meeting-agenda\">\u003Cspan style=\"font-weight: 400;\">team meeting agenda\u003C/span>\u003C/a>\u003Cspan style=\"font-weight: 400;\"> to make it a standard practice across departments.\u003C/span>\u003C/p>",{"id":22404,"__typename":811,"text":22405},"141462522","### 8 Quick **ice breaker ideas**\n\nYou don’t need to stress about ice breakers, they can be anything. To prove it, here are some options for short ice breaker examples that will entertain your team.\n\n\n#### **1. Mood barometer**",{"id":22407,"__typename":833,"image":22408},"141462523",{"id":22409,"alt":22410,"height":22411,"url":22412,"width":2579},"48428550","Mood barometer idea for fun ice breakers for meetings",628,"https://livestorm.imgix.net/1127/1663941363-01-mood-barometer-idea-for-fun-ice-breakers.jpg",{"id":22414,"__typename":811,"text":22415},"141462524","Ask your team members to define their mood in one word or to rate their energy levels from 1-10. You can either create a poll, use the whiteboard functionality, or get people to answer using an external word-cloud app like Menti. \n\n#### **2. I’m looking forward to…**\nAsk your team members to share what they’re excited about for the following days or weeks. Open the conversation to work and personal stuff, that way you can discover what’s important to everyone on the team. \n\n#### **3. Let the emojis talk**\n\nAsk a question that people can answer with an emoji. For example, “how do you feel about your OKRs?”. Use the Livestorm emoji reactions feature to see their responses in a fun way.\n\n#### **4. Highlight of the…**\nGet your team members to share a personal or professional highlight of the day, week, month, or year. This is a great way of spotting what each member of your team values the most and keeping track of important moments.\n\n#### **5. Acknowledging team wins**\nCongratulate team members who did something outstanding during that week or month. You can use a whiteboard for everyone to write the name of the person they want to shout out or ask them to add it to the team meeting agenda and give a few words during the call. \n\n#### **6. Take a photo of the team**\nGet everyone to turn on their camera and take a group picture. You can set a theme for each week’s picture like:\n\n* Bring an animal to the photo\n* Use a certain color\n* Pose with the thing in your house that drains all your money\n* Wear your favorite accessory \n\n#### **7. Trivia game**\n\nEverybody loves a bit of friendly competition with a quiz. Prepare some questions in advance and write them up one by one on a virtual whiteboard. Use polls for people to vote on the answers. \n\nHere’s some topic inspiration:\n\n* Out-of-context quotes from the group chat (get people to guess who said what)\n* Company facts like when it was founded and who was the first client\n* World flags or country capitals\n* Industry-specific trivia, like defining terminology or acronyms\n\n#### **8. Guess the baby**\n\nGet people to send you a picture of them as babies (only the ones who want to participate) and use the poll functionality to have people take a guess at who that baby is. \n\n### 11 ice breaker questions **for small groups**\n\n**You don’t need a highly structured game to break the ice, sometimes a question is more than enough to get people to interact**. \n\n#### **9. Are you feeling happy or crappy?**\n\nAsk your team if they’re feeling “happy” or “crappy.” Modify the question to get to know how they’re feeling about the weekend, an important deadline, or a meeting. You can build a poll or use two distinct emoji reactions, and get volunteers to open up to conversation.\n\n#### **10. What was your best and worst family trip?**\n\nInvite your team members to share a short story of their best and worst vacations with their families. If you’re hosting the meeting for a large team, then you might want to get the stories beforehand and get users to guess who that story belongs to through a poll. \n\n#### **11. Questions of the week**",{"id":22417,"__typename":833,"image":22418},"141464990",{"id":22419,"alt":22420,"height":22421,"url":22422,"width":12836},"48432064","Woman using a laptop for virtual ice breakers",1125,"https://livestorm.imgix.net/1127/1664151317-02-virtual-meetings-ice-breakers_1_11zon.jpg",{"id":22424,"__typename":811,"text":22425},"141464991","Start a conversation every week by asking one of these questions:\n\n* Can you recommend a song?\n* What’s the last book you read?\n* How do you usually relax?\n* What’s the weirdest conspiracy theory you believe in?\n* What did you have for breakfast?\n* What’s your biggest pet peeve?\n\n#### **12. Would you rather…**\n\nPrepare a few hypothetical scenarios and ask your team members to choose which one they’d prefer - or ask them to come up with questions on the spot. Depending on the size of your audience, you can create polls, Q&As, or ask them to raise their hands to answer.\n\n#### **13. “This” or “that” questions**\n\nSimilar to would you rather, but with two tangible options. Ask if people prefer “this” or “that” using polls. Here are some ideas:\n\n* Apple or Android?\n* Mac or Windows?\n* Summer or winter?\n* Online shopping or in-store shopping?\n* Pasta or pizza?\n\n#### **14. It’s time for a quiz!**\n\nGet your teammates to answer common knowledge, geography, sports, or celebrity questions. Use the poll function to come up with possible answers.\n\n#### **15. How would you describe…?**\n\nThis question can work on different occasions. You can ask your team to describe\n\n* Someone else from the team\n* An object, pets, or fruit (i.e., how would you describe an apple without using the words “red” or “fruit”)\n* Their week in one word\n* Their job in a meme\n\n#### **16. What are you grateful for?**\n\nAsk your team what they’re thankful for either at work or in their personal lives. This is great to practice gratitude but also to get to know what’s important to others.\n\n#### **17. Can you share the last photo you took?**\n\nGet volunteers to share the last picture they took. They can send it through the team chat or show it in the meeting and tell the story behind it. \n\n#### **18. What’s your favorite…?**\n\nInvite your team to share their favorite things. Try these themes (and be prepared for heated discussion!):\n\n* Tea/coffee brand\n* Sitcom\n* Sport \n* Christmas movie\n\n#### **19. What, where, when?**\n\nAsk these three questions along with any topic to discover the interests and guilty pleasures of your teammates.\n\n* What was the last song you sang along to?\n* Where did you travel last?\n* When was the last time you laughed out loud?\n\nInvite people to raise their hands and share their stories if they want to.\n\n### 8 Virtual ice breakers **for large groups**\n\n**These low-stakes group activities get the creative juices flowing, break down barriers between team members, and make for more productive meetings.**\n\n#### **20. Pair and share**",{"id":22427,"__typename":833,"image":22428},"141464992",{"id":5219,"alt":22429,"height":5221,"url":5222,"width":5223},"Woman on a virtual meeting playing ice breaker games.",{"id":22431,"__typename":811,"text":22432},"141464993","Prepare a few questions related to the topic of your meeting. For example, ‘How to…\n\n* improve processes\n* win more clients\n* or train new hires in key skills.’\n\nThen, put attendees into small groups in huddle rooms to discuss and report back to the group. They can do this verbally or using a virtual whiteboard. \n\n#### **21. Blind draw**\n\nSort attendees into huddle rooms and give one person in each pair an image. They have to describe the image for the other person to draw on a virtual whiteboard. \n\nGive them five minutes to complete the task before bringing the group back together to see the results. This is a great exercise for fostering good communication, and people are bound to get a laugh out of the results. \n\n#### **22. Whose desk is this?**\n\nAsk people to submit a photo of their desk before the meeting and present them as a slide show. Create a poll for each photo with all the team’s names. Then, ask them to vote on which desk belongs to which person. \n\n#### **23. Find 10 things in common**\n\nIn huddle rooms, give each group three-five minutes to find as many things as possible that they have in common with each other. Then, have them report back to the group on the most surprising findings.\n\n#### **24. Leverage your team’s talents**\n\nYour team members are probably skilled in various ways outside of work, so leverage their talents, and [host great](https://livestorm.co/resources/guides/virtual-meetings) and less structured, top-down opening segments. Get someone to do tarot reading, sing a song, read a poem, or tell a joke. \n\nThis way you can make everyone feel included not only for their business knowledge but also their passions or hobbies.\n\n#### **25. Guess who I am**\n\nAnother fun way for people to learn more about each other’s lives outside work. Before the meeting, ask everyone to message you with three things they love. Could be movies, music, an app, food, etc. Use the virtual whiteboard to share each set of three and create a poll for the team to vote on who they think submitted them. \n\n#### **26. My life outside work**\n\nThis is a great activity to foster understanding and empathy among globally distributed teams. It really gives team members a window onto their colleagues’ lives outside the virtual office. To play, prepare some conversation prompts in advance. Here are three ideas:\n\n* “The best thing that happened to me last week was…”\n* “This morning before work, I…”\n* “Something not a lot of people know about me is…” ",{"id":22434,"__typename":823,"text":22435},"141466389","\u003Cp>\u003Cb>Pro tip: \u003C/b>\u003Cspan style=\"font-weight: 400;\">include plenty of lighthearted options so nobody feels pressured to share anything too sensitive. \u003C/span>\u003C/p>",{"id":22437,"__typename":811,"text":22438},"141466390","#### **27. Strengths and challenges**\n\nThis is a great ice breaker before a meeting to discuss a specific project. Go round the group and ask them to list their strengths and challenges as they relate to the project at hand. Then, ask the group to weigh in on how the team can put each strength to best use on this project. And how you can all work together to overcome individual challenges. \n\nAs well as fostering understanding among your team, it’ll empower them to play to their individual strengths and support each other as they move forward with the project. \n\n### 5 Virtual ice breakers **for longer sessions** (2+ hours)\n\n**These virtual ice breakers require more time and preparation, so they’re best for longer meetings or events of two or more hours.**\n\n#### **28. Virtual escape room**\n\nVirtual escape rooms are a great team-building activity, but they require time and money so they work best at the start or end of a long meeting to give everyone a break from serious discussion. They also work better when you split a large team into small groups as the element of friendly competition is highly motivating.\n\nThis ice breaker makes teams work together to solve a series of challenges until they can “escape.” Unless you have previous experience, it’s best to hire a dedicated escape room facilitator to run the game. \n\n#### **29. Mixology class**\n\nMixology classes are great fun: your team gets to learn a new skill and sample the results in the form of delicious cocktails or mocktails. For this, you’ll need to bring in a mixology specialist with experience in delivering virtual classes. A virtual whiteboard will come in handy for them to share recipes during the event. You’ll also need to ensure everyone has the materials they need before starting. \n\nThe party potential of this activity makes it a great choice during festive seasons. \n\n#### **30. Painting class**\n\nThis is another great virtual experience for teams to learn a new skill, only this time they can share the results on-screen. If you’ve played games like Blind Draw before, a painting class is a natural progression. \n\nAgain, you’ll need an experienced host and to provide people with materials in advance. \n\n#### **31. Debate**\n\nThis is a good activity to warm up before a longer debate. Inform your team of the topic of the main debate and put them into huddle rooms to discuss it in small groups. The difference here is that you give each person an opinion to defend (this might not be one they agree with). This forces them to see things from a different perspective, which fosters understanding and diverse thinking. \n\nAt the end of this exercise, bring the team back together to debate the topic as a group. It’s sure to be productive. \n\n#### **32. Invite a guest speaker**\n\nGet someone to start or close the meeting for you. You can invite someone from a different department, a famous comedian, a DJ, or an entertainer. [Guest speakers](https://livestorm.co/webinar-glossary/guest-speaker) can be a great way to keep people excited about the meeting - and to give them a little healthy FOMOW (fear of missing out at work).\n\n\n### 7 **Diversity and inclusion** ice breaker questions\n\n**These questions help foster empathy and mutual understanding among diverse or global teams.**\n\n#### **33. What are your defining moments?**\n\nThis is a lighthearted way for teams to learn things about each other they might otherwise not have a chance to discover. Ask them to come prepared with a pen and paper and give them a few minutes to write three defining moments from their life. Then, ask them to write a moment on the virtual whiteboard and talk about it for as long as they feel comfortable. \n\n#### **34. Where are you coming from?**\n\nAnother good ice breaker for global teams. At the start of the meeting, ask the group to share where they’re joining from in the chat. Write the answers up on the virtual whiteboard as they come in. If your video engagement platform supports word clouds, create one on the fly as a visual representation to see where most team members are based. The more locations, the better it looks. \n\n#### **35. Can you find some common ground?**\n\nA variation on the “find 10 things in common game,” this requires people to really make an effort to learn about each other. Start with a random fact about yourself—like “I hate driving.” Then, ask people to build on it with a related fact about themselves. \n\nFor example, “I hold a truck driver’s license.” Then, the next person continues: “I traveled through Pakistan on the back of a truck.” And so on. You’re sure to uncover some surprising facts about each other. \n\nAsk people to raise a hand or unmute when they want to jump in.\n\n#### **36. I am this but I’m not that**\n\nThis team building exercise breaks down stereotypes about people. Ask everyone to draw a line down the middle of the page. On the left side they should then write five things they identify as. On the right, they should finish each sentence with something they are not. These could reflect commen misconceptions, fro example you could write \"I am foodie but I don't like to cook.\" \n\n#### **37. My favorite dish**",{"id":22440,"__typename":833,"image":22441},"141466391",{"id":22442,"alt":22443,"height":5221,"url":22444,"width":5223},"48432068","Image showing chili and other small Mexican dishes for the virtual ice breaker \"favorite dish\"","https://livestorm.imgix.net/1127/1664151390-03-image-showing-chilli-and-other-small-mexican-dishes-for-the-ice-breaker-called-favorite-dish_2_11zon.jpg",{"id":22446,"__typename":811,"text":22447},"141466660","Everyone loves food and they tend to have strong opinions about it so this should generate some lively debate. Have everyone bring a typical dish from their country or region and let them share their screen to show it (or a picture of it) to the group. Then, they explain why they love it and/or why it’s popular in their country. \n\n#### **38. I never thought about it like that**\n\nAsk each team member to share something about their background. This could be a detail of their education, family situation, career path, etc. Then, put people with different backgrounds in pairs to discuss in huddle rooms. \n\nEach person has to list the challenges they think the other faces relating to their background. \n\n#### **39. What are your biggest challenges?**\n\nThis is a great exercise to encourage collaboration among remote teams. Ask everyone to come to the meeting prepared to share one thing they’re struggling with (professional or personal). You can also do this via an anonymous poll if you prefer. Then, discuss each challenge as a group and how each person can overcome it, alone or with the help of others. \n\n### 11 **fun ice breakers** for meetings\n\n**These ideas for fun ice breakers for meetings require little or no preparation and are great to get people sharing and laughing together before a meeting.**\n\n#### **40. Never have I ever game**\n\nThis variation on the classic party game requires people to take turns sharing something they’ve never done. For example, “never have I ever gatecrashed a party,” or “never have I ever forgotten to answer an important email.” The rest of the group has to hold up five fingers. If they have also done it, they put one finger down. Remember to keep it clean for work meetings, though, as this game can get quite spicy! \n\n#### **41. Two truths and a lie**\n\nTo play, go round the group and ask each person to share two things that are true about them and one that’s a lie. Use a poll for the group to vote on which is the lie. \n\nAnother variation is to prepare some true and false statements in advance and distribute them to participants. Then, they have to defend their statements and see if they can convince the group. The more unlikely they are, the better. You can display these on a virtual whiteboard to make the game more visual. \n\n#### **42. Name 5 things**\n\nBefore the meeting, prepare some categories. For example, capital cities, animals, or historical figures. Then, put people into teams, write the first category on a virtual whiteboard and give your team 30 seconds to name as many things belonging to each category as possible. \n\n#### **43. Name that sound**\n\nFor this game, download some sounds of common things and play them for the team to guess. You can also add an element of competition by putting into teams. Example sounds could be a coffee maker, a vehicle engine, or the theme tune from a well-known TV show. \n\n#### **44. Emoji charades**\n\nTo prepare this game, compile a list of well-known movies, books, real-life people, fictional characters, or popular expressions. Anything that can be described using emotions. Then, share one item with each attendee in advance. During the meeting warm-up, ask them to describe their item using only emojis. The rest of the team can post their guesses in the chat. \n\nAlternatively, you can present the team with each item and see who can come up with the best emoji. \n\n#### **45. Virtual background charades**\n\nThis is a fun idea that requires almost zero preparation and is less pressure than traditional charades. Give the team a theme – like movies or holiday destinations – and ask them to choose a [funny virtual background](https://livestorm.co/virtual-background-library/category/funny-virtual-backgrounds) that most closely represents it. Then, use polls for the rest of the team to vote on what each background represents. \n\n#### **46. Skribbl**\n\nThis game puts a virtual twist on the classic game of Pictionary. Think of some fun objects, situations, movies, or expressions before the meeting and give one to each team member. They then have to draw it on a virtual whiteboard while the rest of the team guess via the chat. The winner is the first to get it right. \n\n#### **47. Group storytelling**\n\nThis game is a virtual twist on the classic game of Consequences. Prepare a list of words in advance and share one with each team member. Start the game by writing an opening sentence on your virtual whiteboard. Then, go round the group and ask each member to write the next part of the story. They can write whatever they like, but they must use the word you gave them at the start of the meeting. \n\nFor example: \n\n_You: “It was raining when I left the **hotel**.”_\n\n_Team member number 2: “Fortunately, my **car** was waiting outside”_\n\n_Team member number 3: “Sadly, however, I couldn’t use the car as there was a **bear** sitting in the passenger seat.”_\n\nAnd so on. \n\nTo make the game more visual and spontaneous, you can prepare a slideshow of images and use them as prompts instead of words. \n\n#### **48. Scavenger hunt**",{"id":22449,"__typename":833,"image":22450},"141466661",{"id":22451,"alt":22452,"height":899,"url":22453,"width":2115},"48432069","Virtual scavenger hunt for ice breakers for meetings at work.","https://livestorm.imgix.net/1127/1664151416-06-virtual-scavanger-hunt-for-meeting-ice-breakers_4_11zon.jpg",{"id":22455,"__typename":811,"text":22456},"141466662","This is a great game for teams that work from home (not so much for co-working). Call out common household objects (fork, cushion, something blue, etc.) and ask the team to run and find them as quickly as possible. \n\nAs well as being a great ice breaker, you can use this game to get people moving around during a break in a long meeting.\n\n#### **49. Draw your mood**\n\nUse the whiteboard functionality to get your team to draw how they’re feeling that day. This can be a light way of getting a cultural thermometer, having fun, and talking about how to help the team change the mood.\n\n#### **50. Show and tell**\n\nThis classical school presentation can be applied to team meetings. Ask everyone to choose an object from their house and tell its story. Determine the logistics based on the length of the meeting and the size of the group. \n\n\n## Should you use **ice breakers for meetings**?\n\nIce breakers are a great way of getting people to connect with one another, be present at the meeting, and relax. The easiest ice breaker for work meetings is the mood barometer, where you find out how people are feeling and address their concerns before you begin. \n\nIf you want to get a bit more creative, you can get your team to go on a scavenger hunt around their homes. This will soon get people interacting and engaging with some friendly competition.\n\n**No matter the length or preparation of the ice breaker that you choose to do, you need a reliable and feature-rich video conferencing platform that supports them.** Livestorm is a strong choice if you’re looking for the [best webinar platform](https://livestorm.co/blog/best-webinar-platforms) that can host a large audience (up to 3,000 attendees), has loads of engagement features, and lets you analyze the data afterward.\n\n\n## **Frequently asked questions** about ice breakers for meetings\n\n### What are good ice breaker games for Zoom?\n\nIf you’re using Zoom as your video conferencing tool, you can leverage its features to capture team engagement using virtual ice breakers. Some ideas include\n\n* **This or that:** get your team to answer the option they prefer among two choices. You can use Zoom’s poll function for this.\n* **Quiz of the week:** ask a weekly common knowledge question or share a riddle and get people to answer using the chat.\n* **Virtual background charades:** get everyone to change their meeting background to something they find interesting and use the reactions feature for them to share what it makes them feel.\n\n\n### What are some quick ice breakers?\n\nIce breakers for work don’t need to take too much meeting time nor be prepared weeks in advance. Many of them can be questions that start a conversation. These are some five-minute ice breakers that you can use to start a team meeting\n\n* **Would you rather…?:** use this widely-known game to get your team to answer what they’d rather do between two options. Anyone who comes up with an idea can ask the question.\n* **Say it with an emoji:** use emoji reactions to get people to answer a question. For example, “what are your feelings toward the end of the fiscal year?”\n* **Take a group photo:** define a picture theme beforehand, get everyone on camera, and take a screenshot. The theme can be as creative as you want, you can get everyone to have something of a certain color, wear a hat, or include an animal. \n\n### What is a fun way to start a meeting?\n\nSome fun ways to start meetings and break the ice include:\n\n* Playing two truths and a lie\n* Asking random questions to start the conversation like\n * What’s the weirdest conspiracy theory you believe in?\n * What did you have for breakfast?\n * What’s your biggest pet peeve?\n* Doing a virtual scavenger hunt\n* Playing an online game\n* Creating team trivia using an app like Kahoot \n\n### What is a fun way to introduce a team?\n\nIntroducing a new team member doesn’t have to be dull. You can do it with an ice breaker like: \n\n* Playing two truths and a lie (you can ask everyone to play)\n* Sharing what each team member does without saying what they really do\n* Playing a song that has their name in it as at the beginning of the meeting",{"id":22458,"alt":22459,"height":22460,"url":22461,"width":22462},"17990808","young man working at his desk",3809,"https://livestorm.imgix.net/1127/1624269831-pexels-tima-miroshnichenko-4841634.jpg",5714,"2021-06-21",[],"Check out these 50 ice breakers for meetings to entertain and get to know your team better. Some games take less than 5 minutes to prepare and do!",[22467],{"id":22468,"contentData":22469},"112934443",{"@context":1143,"@type":1144,"mainEntity":22470},[22471,22475,22479,22483,22487,22491,22495,22499,22503],{"@type":1147,"name":22472,"acceptedAnswer":22473},"What’s the purpose of virtual ice breakers?",{"@type":1150,"text":22474},"Virtual ice breakers have several purposes and benefits for boosting team morale. Incorporating them into your online conferences will help:Get people relaxed and comfortable Foster team spirit Keep everyone engaged and actively listening to others Encourage team members to get to know each other and form connections Make employee onboarding more fun",{"@type":1147,"name":22476,"acceptedAnswer":22477},"What makes a good ice breaker game for work?",{"@type":1150,"text":22478},"Using ice breaker games to kickstart a work meeting can be fun. To host engaging online meetings and make your games memorable and enjoyable, you should ensure that Everyone is able to participate (including colleagues with mobility or sensory limitations) It’s optional and not mandatory You don’t pay too much attention to winners and losers Everyone feels included",{"@type":1147,"name":22480,"acceptedAnswer":22481},"What sort of ice breaker tools do you need?",{"@type":1150,"text":22482},"To break the ice on team conferences, you need a virtual meeting platform that comes with different in-app features to bring your activities to life. Look for essential features like Polls Q&As Emoji reactions Timer Hand raise Media sharing Virtual whiteboards Huddle rooms Livestorm is a virtual meeting software with all these features for remote work fun. It also lets you host meetings with up to 3,000 people, build registration pages, and review post-meeting analytics. Plus, you don’t need to download an app, you can have any virtual meetings using your favorite browser.",{"@type":1147,"name":22484,"acceptedAnswer":22485},"What makes a good ice breaker question?",{"@type":1150,"text":22486},"The best ice breaker question is the one that sparks a conversation and is either entertaining or thought-provoking, but always respectful (ice breaker examples below!).",{"@type":1147,"name":22488,"acceptedAnswer":22489},"Should you use ice breakers for meetings?",{"@type":1150,"text":22490},"Ice breakers are a great way of getting people to connect with one another, be present at the meeting, and relax. The easiest ice breaker for work meetings is the mood barometer, where you find out how people are feeling and address their concerns before you begin. If you want to get a bit more creative, you can get your team to go on a scavenger hunt around their homes. This will soon get people interacting and engaging with some friendly competition. No matter the length or preparation of the ice breaker that you choose to do, you need a reliable and feature-rich video conferencing platform that supports them. Livestorm is a strong choice if you’re looking for a platform that can host a large audience (up to 3,000 attendees), has loads of engagement features, and lets you analyze the data afterward.",{"@type":1147,"name":22492,"acceptedAnswer":22493},"What are good ice breaker games for Zoom?",{"@type":1150,"text":22494},"If you’re using Zoom as your video conferencing tool, you can leverage its features to capture team engagement using virtual ice breakers. Some ideas include This or that: get your team to answer the option they prefer among two choices. You can use Zoom’s poll function for this. Quiz of the week: ask a weekly common knowledge question or share a riddle and get people to answer using the chat. Virtual background charades: get everyone to change their meeting background to something they find interesting and use the reactions feature for them to share what it makes them feel.",{"@type":1147,"name":22496,"acceptedAnswer":22497},"What are some quick ice breakers?",{"@type":1150,"text":22498},"Ice breakers for work don’t need to take too much meeting time nor be prepared weeks in advance. Many of them can be questions that start a conversation. These are some five-minute ice breakers that you can use to start a team meeting Would you rather…?: use this widely-known game to get your team to answer what they’d rather do between two options. Anyone who comes up with an idea can ask the question. Say it with an emoji: use emoji reactions to get people to answer a question. For example, “what are your feelings toward the end of the fiscal year?” Take a group photo: define a picture theme beforehand, get everyone on camera, and take a screenshot. The theme can be as creative as you want, you can get everyone to have something of a certain color, wear a hat, or include an animal.",{"@type":1147,"name":22500,"acceptedAnswer":22501},"What is a fun way to start a meeting?",{"@type":1150,"text":22502},"Some fun ways to start meetings and break the ice include: Playing two truths and a lie Asking random questions to start the conversation like What’s the weirdest conspiracy theory you believe in? What did you have for breakfast? What’s your biggest pet peeve? Doing a virtual scavenger hunt Playing an online game Creating team trivia using an app like Kahoot",{"@type":1147,"name":22504,"acceptedAnswer":22505},"What is a fun way to introduce a team?",{"@type":1150,"text":22506},"Introducing a new team member doesn’t have to be dull. You can do it with an ice breaker like: Playing two truths and a lie (you can ask everyone to play) Sharing what each team member does without saying what they really do Playing a song that has their name in it as at the beginning of the meeting"," 50 Ice breaker Games & Questions to Energize Your Meetings",{"id":14532,"alternativeVersions":22509,"_locales":22511,"_publishedAt":22512,"_updatedAt":22512,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":22513,"blogPostAuthor":22515,"cluster":22517,"content":22526,"coverImage":36,"coverWithImgix":22554,"bottomContentOffer":166,"date":22555,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":22556,"relatedPillarPage":166,"seoDescription":14562,"sidebarContentCard":166,"structuredData":22557,"subtitle":14562,"title":14563,"slug":14561},[22510],{"locale":756,"value":14561},[756],"2023-03-08T15:59:38+01:00",[22514],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":22516,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":6999,"bottomContentCardCtaTitle":780,"bottomContentCardText":7000,"bottomContentCardTitle":7001,"displayCustomerLogoSection":493,"headerCtaText":7002,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":22518,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":22519,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":7005,"pushTitle":7008,"relatedContentOffer":22520,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7015,"title":7016,"urlForTheCta":66,"withoutContentOffer":493},{"id":6207,"alt":7004,"height":3063,"url":6209,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":5546,"trackName":32,"trackNameFallback":5547,"backgroundImage":22521,"coMarketing":166,"ebook":22522,"image":22523,"resourceType":22524,"shortDescription":5557,"slug":5558,"title":5547},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5550},{"id":5552,"alt":5553,"height":564,"url":5554,"width":551},{"id":1339,"color":394,"cta":800,"icon":22525,"name":554},{"id":410,"name":411},[22527,22528,22536,22537,22540,22541,22545,22546,22550,22551,22553],{"id":14538,"__typename":811,"text":14539},{"id":22529,"__typename":833,"image":22530},"121419323",{"id":22531,"alt":22532,"height":22533,"url":22534,"width":22535},"46462115","Pauline uses Livestorm virtual webinar software to host regular online panel discussions.",320,"https://livestorm.imgix.net/1127/1651270290-01_livestorm-panel-discussion.jpg",981,{"id":14542,"__typename":811,"text":14543},{"__typename":2418,"id":22538,"heading":13078,"paragraph":13079,"callToAction":22539},"146509444",{"id":64,"slot":65,"slug":66},{"id":14546,"__typename":811,"text":14547},{"id":22542,"__typename":2560,"feature":22543},"146509460",{"id":3722,"imageOnlyUsedForWowFeatures":22544,"productAnnouncementBlockTitle":3727,"productAnnouncementBlockText":3728},{"id":3724,"alt":3725,"height":2566,"url":3726,"width":2568},{"id":14550,"__typename":811,"text":14551},{"id":22547,"__typename":833,"image":22548},"121419327",{"id":19566,"alt":22549,"height":19568,"url":19569,"width":19570},"The upvoting feature in your Q&A will help you prioritize audience questions.",{"id":14554,"__typename":811,"text":14555},{"id":22552,"__typename":913,"youtubeLink":7026},"140330965",{"id":14558,"__typename":811,"text":14559},{"id":4694,"alt":4695,"height":1776,"url":4696,"width":1778},"2022-05-09",[],[22558,22602],{"id":22559,"contentData":22560},"121419430",{"@context":1143,"@type":1144,"mainEntity":22561},[22562,22566,22570,22574,22578,22582,22586,22590,22594,22598],{"@type":1147,"name":22563,"acceptedAnswer":22564},"What is a virtual panel discussion?",{"@type":1150,"text":22565},"A virtual panel discussion is a type of online event that gathers speakers together to discuss a topic in-depth. Like the in-person version, a good virtual panel comprises speakers with industry experience who can deliver useful insights to the audience.",{"@type":1147,"name":22567,"acceptedAnswer":22568},"What are the types of virtual panel discussions?",{"@type":1150,"text":22569},"A virtual panel discussion can be either 100% online or a hybrid event. But what does that actually mean?",{"@type":1147,"name":22571,"acceptedAnswer":22572},"How do you moderate a virtual panel discussion?",{"@type":1150,"text":22573},"To moderate a virtual panel discussion, you need to get organized. Nobody likes an event that drags on later than planned, so keep to time and research relevant questions to keep panelists on topic. “I always interview my panelists ahead of the event to help me prepare a script. That way I can decide in advance which questions to ask each speaker. Sometimes I have to cut questions to keep to time, but that’s easy to do if I'm prepared,” says Pauline. You can also appoint a co-host to act as tech support and chat moderator to make sure you can focus on the speakers while someone else engages with audience questions.",{"@type":1147,"name":22575,"acceptedAnswer":22576},"How do you make a virtual panel discussion fun?",{"@type":1150,"text":22577},"Pauline’s number one tip for moderating a virtual panel discussion is simply “have fun!”. Because if you’re enjoying yourself, your audience is more likely to have a good time too. The most engaging virtual events use gamification methods like awarding points to audience members who ask questions and interact with polls. You and your audience will get the most out of your panel discussion if you give them plenty of opportunities to use engagement features like automated Q&A and emoji reactions.",{"@type":1147,"name":22579,"acceptedAnswer":22580},"How do you choose speakers for a virtual panel discussion?",{"@type":1150,"text":22581},"Choose your virtual panelists based on their industry experience and communication skills. “Speakers should be experts in the topic, and if they have a large social media following, that’s even better,” says Pauline. Panelists with public speaking skills and a big platform are best placed to capture the attention of your audience and drive registration figures. Before you book your speakers, ask yourself the following questions: Are they experts in the chosen topic? Do they have proven experience with public speaking? Is my panel diverse?",{"@type":1147,"name":22583,"acceptedAnswer":22584},"What's the best hybrid panel discussion platform?",{"@type":1150,"text":22585},"The best platform for hybrid panel discussions depends on your venue, audience size, and return on event (ROE) goals. Hopin is a strong contender, as it offers a customizable reception space and booths for smaller interactive sessions, which may make your virtual attendees feel more engaged. Livestorm has benefits, too, including a new feature for speakers to scan a QR code to join the moderator chat on their mobile device, which Pauline loves. She says, “now I can focus on the speakers but still keep an eye on what’s going on with my audience”.",{"@type":1147,"name":22587,"acceptedAnswer":22588},"Which is better: virtual or hybrid panel discussions?",{"@type":1150,"text":22589},"Now you know the difference between virtual panel discussions and hybrid panel discussions. But which is better for your business? Hybrid virtual panel discussions give participants the flexibility to participate in their preferred format. They can also be more rewarding for hosts and speakers, who enjoy the live reaction of an in-person audience. That said, hybrid events can be tricky to facilitate without causing virtual attendees to have a less engaging experience. Plus, you’ll face steeper costs when booking a venue, duking it out with livestreaming tech, and covering speaker travel expenses. 100% online panel discussions are cost-effective and ensure everyone has the same experience. With a virtual event, you’ll also have more scope to try out engagement features like emoji reactions and virtual Q&A sessions, since everyone will be using the same tools. So, if you have the budget to spare on venue and equipment costs, a hybrid panel discussion might be for you. Otherwise, use a virtual event platform like Livestorm to host completely flexible, synchronized virtual panel discussions that will drive conversion and provide added value to your customers.",{"@type":1147,"name":22591,"acceptedAnswer":22592},"What is a panel discussion on Zoom?",{"@type":1150,"text":22593},"A panel discussion is when expert speakers gather in front of an audience to discuss a topic in-depth. But Zoom isn’t the only virtual panel discussion platform out there! Other video conferencing platforms like Livestorm are also well suited to hosting panel discussions.",{"@type":1147,"name":22595,"acceptedAnswer":22596},"What is an example of a panel discussion?",{"@type":1150,"text":22597},"Livestorm has hosted many panel discussions online, including How to Create Product Education Programs that Drive Revenue which featured panelists like Katya Buratovich, Onboarding Manager at LearnUpon, and Jaclyn Anku, Head of Partner Training & Education @ Gusto.",{"@type":1147,"name":22599,"acceptedAnswer":22600},"How do you lead a successful panel discussion?",{"@type":1150,"text":22601},"To lead a successful panel discussion, you should plan ahead and choose your speakers carefully. Here’s how to do it: Choose panelists based on expertise, communication skills, and existing platform (the bigger their social media following the better). Interview panelists ahead of time to help script your questions. Incorporate opportunities for audience engagement like using a poll to find out their biggest challenges. Do a test run with your panelists and your moderator to get comfortable with the format and your tech. Use icebreakers to warm up your panelists.\nKeep to time and always leave 15 minutes for a Q&A.",{"id":22603,"contentData":22604},"140330969",{"@context":1167,"@type":1168,"name":7195,"description":7196,"thumbnailUrl":7197,"uploadDate":7198,"duration":7199,"embedUrl":7026,"interactionCount":7200},{"id":22606,"alternativeVersions":22607,"_locales":22610,"_publishedAt":22611,"_updatedAt":22612,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":22613,"blogPostAuthor":22615,"cluster":22617,"content":22625,"coverImage":36,"coverWithImgix":22705,"bottomContentOffer":166,"date":22706,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":22707,"relatedPillarPage":166,"seoDescription":22708,"sidebarContentCard":166,"structuredData":22709,"subtitle":22708,"title":22738,"slug":22609},"121480068",[22608],{"locale":756,"value":22609},"virtual-workshops",[756],"2023-03-08T15:58:32+01:00","2023-03-08T15:58:25+01:00",[22614],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":22616,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":7306,"bottomContentCardCtaTitle":780,"bottomContentCardText":7307,"bottomContentCardTitle":7308,"displayCustomerLogoSection":493,"headerCtaText":7309,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":22618,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":7005,"pushTitle":7008,"relatedContentOffer":22619,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7325,"title":7326,"urlForTheCta":66,"withoutContentOffer":493},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":7312,"trackName":32,"trackNameFallback":7313,"backgroundImage":22620,"coMarketing":493,"ebook":22621,"image":22622,"resourceType":22623,"shortDescription":7323,"slug":7324,"title":7313},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":7316},{"id":7318,"alt":7319,"height":6147,"url":7320,"width":6149},{"id":1203,"color":1204,"cta":312,"icon":22624,"name":568},{"id":615,"name":616},[22626,22629,22634,22637,22641,22644,22650,22653,22657,22660,22662,22665,22672,22675,22679,22682,22689,22692,22696,22699,22702],{"id":22627,"__typename":811,"text":22628},"121480080","Virtual workshops are a convenient, cost-effective alternative to in-person workshops. This guide to running online workshops covers:\n\n\n\n* What a virtual workshop is\n* How to host engaging virtual workshops\n* Some different types of virtual workshops\n* Virtual workshop best practices \n* How to set up a virtual workshop\n* Best tools for hosting virtual workshops \n\n## What is a **virtual workshop**?\n\n\n**A virtual workshop is an interactive online event designed to deliver training or education via a[ video engagement platform](https://livestorm.co/blog/video-engagement-platform-icebreaker).** Online workshops are designed to bring people together to learn, collaborate, co-create, and solve problems. \n\n\n## What are the **different types** of virtual workshops?\n\nSome common types of workshops used by businesses are employee onboarding, team training, brainstorming, collaboration sessions, virtual team building, and customer education. Here are more details:\n\n\n### **Employee onboarding**\n\n**The virtual workshop format lends itself well to the[ employee onboarding process](https://livestorm.co/blog/onboard-remote-workers-with-video).** Welcome and onboard new employees with a virtual workshop explaining their role, your company culture, teams, and tools, etc.",{"__typename":2418,"id":22630,"heading":22631,"paragraph":22632,"callToAction":22633},"146480117","Improve internal communication within your company","Consolidate corporate communication with a webinar and virtual meeting platform.",{"id":64,"slot":65,"slug":66},{"id":22635,"__typename":811,"text":22636},"121480082","### **Team training**\n\n[Webinar training](https://livestorm.co/blog/webinar-training-guide) is a great way to update your teams’ knowledge and skills or introduce new policies. And **learning together helps build teams and ensure everyone is on the same page.** Virtual team workshops and virtual leadership training allow you to use a variety of features to train your team. For example, share your screen so direct reports are in sync with your words; poll attendees at intervals to concept check; and send the recording afterward so they can use it as future reference material.\n\n### **Brainstorming**\n\nBrainstorming is a critical first step in any new project or process and helps overcome barriers to progress at later stages.**It can be more challenging in person, as communication is less spontaneous**, so look for a [web conferencing platform](https://livestorm.co/blog/web-conferencing-everything) that offers features like a digital whiteboard to facilitate brainstorming by making the event more interactive. ",{"id":22638,"__typename":833,"image":22639},"121480106",{"id":12354,"alt":22640,"height":12356,"url":12357,"width":12358},"Group of people participatin in virtual workshop activities",{"id":22642,"__typename":811,"text":22643},"121480107","### **Collaboration sessions**\n\nCollaboration is essential for co-creation, at any stage of a project. It might involve creating road maps, customer journeys, marketing materials, problem-solving, or designing new policies and systems. \n\n**These virtual team workshops work best with visual tools to streamline the process and boost engagement.** For example, interactive whiteboards or mind mapping tools to create visual representations of ideas. Interactive processes like this get creative juices flowing, facilitate open communication, and help keep people engaged.\n\n\n### **Virtual team building**\n\n**[Virtual team building events](https://livestorm.co/blog/virtual-team-building) like escape rooms, book clubs, quizzes, creative online workshops or craft challenges, and virtual happy hours are great ways to unite remote teams** and facilitate [internal communication](https://livestorm.co/blog/improving-company-communication-hr-webinar) and teamwork. \n\n",{"id":22645,"__typename":833,"image":22646},"121480108",{"id":22647,"alt":22648,"height":7546,"url":22649,"width":2189},"46494442","co-workers participating in a virtual workshop","https://livestorm.imgix.net/1127/1651695386-1624868658-pexels-jopwell-2422293-1.jpg",{"id":22651,"__typename":811,"text":22652},"121480109","### **Customer education**\n\nSales onboarding and customer education are key to boosting customer satisfaction and retention. **These sessions can be delivered online using video, tutorials, product training, Q&As, and live demos.**\n\n\n## 16 Clever Virtual workshop **Tips**\n\nHere are our top tips to host engaging virtual workshops.\n\n### **1. Promote collaboration and engagement**\n\n**Workshops are collaborative by nature, but people need to feel compelled to pay attention and contribute, which is harder to achieve with \u003Cspan style=\"text-decoration:underline;\">virtual vs live events\u003C/span>.**\n\nYou can get around this by: \n\n\n#### Creating the right program and structure\n\n\n\n* Put together a varied program with different types of sessions, with clear transitions from one to another.\n* **Include interactive activities and challenges to get people working together.**\n* Create regular opportunities for participation, and make sure people know when and how to participate.\n* Breakout into small groups, which makes it easier for less confident people to contribute, and provides more opportunities for informal interaction and personal connection. \n* Include a live Q&A. To boost engagement, let participants choose which questions get answered.\n\n\n#### Establishing trust and a safe environment\n\n\n\n* Make sure people know there are no wrong answers so they feel relaxed enough to contribute. \n* Start by highlighting individual and team successes to lift people’s spirits and show them their efforts are valued.\n* **Use a mix of contribution methods, like polls, surveys, chat, and more. to encourage participation from more retiring attendees.**\n\n\n#### Using introductions and ice-breakers\n\nOnline events can initially be stiff and awkward, especially if people don’t know each other. Ice breakers overcome this by putting people at ease and getting them talking. For example, sharing favorite GIFs, memes, TV shows, etc. \n\n**Giving people the freedom to chat about low-stakes topics makes them more comfortable and productive later.**\n\n\n#### Introducing gamification\n\n**This adds a fun, unexpected element, and really boosts engagement.** Some examples of gamification include: \n\n\n\n* Problem-solving challenges\n* Competitions\n* Peer-voting\n* Digital leaderboards\n* Incentivizing asking and answering questions\n",{"id":22654,"__typename":833,"image":22655},"121480110",{"id":3277,"alt":22656,"height":1674,"url":3279,"width":1676},"Team participating in workshopping process,",{"id":22658,"__typename":811,"text":22659},"121480111","#### Designating tasks and responsibilities\n\nGet attendees involved by asking them to present, field questions, take notes, or summarize key topics. **This helps create a positive atmosphere and gives them a vested interest in the workshop’s success.**\n\n\n#### Asking concept-checking questions\n\nAsking concept-checking questions ensures everyone is on the same page, and should be done at regular intervals. **Let people know upfront that they’ll need to pay attention.**\n\n\n#### Using engagement tools and features\n\nFor example: \n\n\n\n* Digital whiteboards \n* Anonymous live polls & surveys. **These get people thinking, clicking, and checking the results, and are a great way to test reactions, reach decisions, learn more about attendees, and get feedback without putting anyone on the spot.**\n* Chat sidebar\n* Visuals like slides, video, or presentations\n* CTAs to drive people to take action\n* Emoji reactions \n* Downloadable assets",{"id":22661,"__typename":913,"youtubeLink":3131},"121480265",{"id":22663,"__typename":811,"text":22664},"121480266","### **2. Select great instructors, hosts, and facilitators**\n\nStaying engaged throughout a virtual workshop takes a lot of concentration and mental effort, which means people are more easily distracted. **That’s why hosts and speakers need excellent leadership, people and time management, and[ public speaking](https://livestorm.co/blog/public-speaking) skills.**\n\nIt’s their job to kick the workshop off and keep it flowing and in line with the agenda. They should also check engagement frequently and, of course, be an authority on the subject at hand. ",{"id":22666,"__typename":833,"image":22667},"121480112",{"id":22668,"alt":22669,"height":22670,"url":22671,"width":7432},"44199394","Man hosting virtual workshop",281,"https://livestorm.imgix.net/1127/1646728772-03_livestorm-home-office-william.png",{"id":22673,"__typename":811,"text":22674},"121480113","### **3. Prepare your program**\n\nPreparation is key to virtual workshop success. You need:\n\n\n\n* An agenda to provide structure.\n* A timeline to keep things focused. Remember to think about how much time to allocate to each segment. \n* Clear, well-communicated objectives.\n* To have thought about the different roles of hosts and participants, including who will facilitate each segment. \n\nUse a[ video meeting checklist](https://livestorm.co/blog/online-video-meeting-checklist) to make sure you cover all the bases. \n\n\n### **4. Create a presentation deck**\n\n**Presentations help keep people engaged, as long as they’re not too long.** Keep text short, don’t fill each slide with too much content, and use colors, and formatting to break them up and illustrate key points.\n\nYou could also include: \n\n\n\n* Product infographics.\n* Social media posts.\n* Customer feedback or testimonials. \n* Images and video.\n\n\n\n### **5. Explain goals, expectations, and structure upfront**\n\nExplaining goals ensures everyone is on the same page and working together. Don’t be too rigid, though. **Be flexible and ready to adapt if ideas are flowing or people’s energy levels dip.**\n\n\n### **6. Take breaks during long sessions**\n\nOnline communication is tiring due to the lack of visual clues from body language. Combat “Zoom fatigue” and let people recharge with regular breaks. Play some relaxing music during the break, and do a lighthearted activity to ease people back in afterward.\n\n\n### **7. Send automatic invites and reminders**\n\nDepending on the numbers, sending individual manual emails is extremely time-consuming. **Use an online workshop platform like Livestorm to automate them instead.**\n\nAs a minimum, send: \n\n\n\n* A post-registration confirmation email with event information and links. \n* Regular pre-event reminders to boost attendance\n* A follow-up email afterward thanking people for attending \n",{"id":22676,"__typename":2560,"feature":22677},"146480119",{"id":3387,"imageOnlyUsedForWowFeatures":22678,"productAnnouncementBlockTitle":3392,"productAnnouncementBlockText":3393},{"id":3389,"alt":3390,"height":2566,"url":3391,"width":2568},{"id":22680,"__typename":811,"text":22681},"121480115","### **8. Collect feedback and analyze engagement**\n\nUse polls and surveys before, during, and after the event. As well as providing insights you can use to improve for next time, it lets participants know their opinion matters. \n\n**Check out your virtual meeting platform’s engagement analytics to see what people enjoyed most.**",{"id":22683,"__typename":833,"image":22684},"121480132",{"id":22685,"alt":22686,"height":10622,"url":22687,"width":22688},"46494459","Two panels showing event attendees and registration analytics ","https://livestorm.imgix.net/1127/1651695797-two-panels-showing-event-attendees-and-registration-analytics.jpg",1144,{"id":22690,"__typename":811,"text":22691},"121480133","### **9. Follow up and share the replay**\n\n**There are always a few people who sign up but can’t make it, so sharing the recording after the session means they don’t miss out.** Send this with a follow-up email summarizing the workshop, and pull the best moments to share on social media.\n\n\n### **10. Observe remote meeting etiquette**\n\nUnless you want your gaffes to go viral, **observe[ virtual meeting etiquette](https://livestorm.co/blog/virtual-meeting-etiquette) by hosting from a quiet, tidy location with no distractions**, including your own notifications. \n\n\n### **11. Choose the right virtual engagement platform**\n\n**The right virtual engagement software streamlines the workshopping process and facilitates productive, engaging workshops.**\n\nLook for one with features that facilitate all of the above, and: \n\n\n\n* Is user-friendly and intuitive.\n* Browser-based, so participants never have to download anything.\n* Integrates with your tech stack and common tools like Slack, Google Analytics, digital whiteboards, etc. \n* Automatically generates event landing pages\n* Has easy screen sharing\n* Offers high-quality video and sound with no lag\n* Includes recording and playback\n\n\n## How to **run** a better virtual workshop\n\nFollow these steps for how to create an online workshop from your virtual workshop platform: \n\n\n### **12. Create your event**\n\n\n\n* Give it a name \n* Edit the URL\n* Add a description, date, time, time zone, and duration\n* Set speaking permissions and language\n* Add sessions and team members\n\n\n### **13. Automate your email settings**\n\nChoose which notification emails to send, like confirmations, reminders, event-starting-now, thank-you, did-not-attend, and replay sharing. \n\n\n### **14. Add contributors**\n\nIn Livestorm, contributors can be team members or guest speakers. Choose which sessions they have permission to moderate. \n\n\n### **15. Create a registration form and send out invites**\n\nYour registration form helps you gather important information about leads. For example, their role, company size, etc. With Livestorm, you can create automated branded registration pages to send out in automated emails, taking the hard work out of lead generation. \n\n\n### **16. Test before going live**\n\nSchedule a walkthrough and tech test with guest speakers to ensure microphones, screen sharing, virtual backgrounds, etc. work. Never leave it till the big day to identify issues. To avoid connection issues for speakers and attendees, look for a browser-based video engagement platform so nobody has to download and install new software. \n",{"id":22693,"__typename":833,"image":22694},"121480134",{"id":16453,"alt":22695,"height":4080,"url":16455,"width":4082},"Woman using microphone while attending online workshop",{"id":22697,"__typename":811,"text":22698},"121480135","## The **Best tools** for running virtual workshops\n\n\n### **Video engagement platform**\n\n**Your video engagement platform is the bedrock of your virtual workshop tech stack and should support all workflows around video engagement,** like creating landing pages, registration, automated communications, in-event engagement, and follow up.\n\n\n#### Livestorm \n\nLivestorm is a reliable, intuitive, browser-based video engagement platform. **It fights screen fatigue with a host of promotion, organization, and engagement features like reaction emojis, polls & surveys, live chat, Q&As, and more.**\n\nPowerful end-to-end analytics track and measure audience engagement, while integrations with tools like Pipedrive, Intercom, and HubSpot help you manage insights all in one place.",{"__typename":2418,"id":22700,"heading":22631,"paragraph":22632,"callToAction":22701},"146480126",{"id":64,"slot":65,"slug":66},{"id":22703,"__typename":811,"text":22704},"121480137","### **Other virtual workshop tools**\n\nAs well as your video engagement platform, the following tools help streamline event organization, delivery, and ongoing collaboration. \n\n\n#### Presentation creation \n\n\n\n1. Venngage – a complete design tool to create infographics and other visuals. \n2. Visme – a free online graphics tool that lets you create charts, graphs, presentations, reports, and more. \n\n\n#### File storage and sharing\n\n\n\n3. DropBox – cloud-based workspace to share and store files. \n4. Google Drive – a free cloud-based storage service that lets multiple users work on shared files. \n\n\n#### Whiteboards\n\n\n\n5. Miro – an interactive digital whiteboard that facilitates brainstorming and collaboration. \n\n\n#### Collaboration \n\n\n\n6. Slack – a messaging app for businesses that facilitates team collaboration and communication. \n7. Typeform – A no-code web-based platform that allows you to create anything from surveys to apps.\n\n\n#### Meeting planning\n\n\n\n8. SessionLab – an online lesson planning platform that allows you to break your content into chunks and outline and organize presentations. \n9. Google Sheets – an online spreadsheet app that lets you create and collaborate on spreadsheets with others.\n\n\n#### Design \n\n\n\n10. Canva – A free graphic design platform to make invitations, business cards, Instagram posts, and more.\n11. Figma – a powerful design tool to create anything: websites, applications, logos, and much more.\n\n\n#### Note-taking\n\n\n\n12. Evernote – note-taking software that helps you create and organize digital notes and keep them synced across different devices.\n13. Notion – a [project management](https://en.wikipedia.org/wiki/Project_management_software) and [note-taking](https://en.wikipedia.org/wiki/Note-taking) software that helps team members coordinate and be more efficient and productive. \n\n\n#### Collaboration \n\n\n\n14. Trello – project management and note-taking software. \n15. Asana – a productivity tool that uses kanban boards and task templates to keep teams organized. \n\n\n## Final words\n\nVirtual workshops are a great way to get people to collaborate and achieve shared goals. But they require careful planning and preparation to combat screen fatigue and boost engagement.\n\n**Get your virtual workshop off to the best start with a browser-based video engagement platform like Livestorm.** Its all-in-one solution covers you from planning through setup, hosting, and beyond. \n\n\n## Frequently asked questions about virtual workshops\n\n\n### What are good virtual workshop ideas?\n\nGood virtual workshop ideas include collaboration and brainstorming sessions, employee onboarding and team training, team-building exercises, and customer education. \n\n\n### Are there any good virtual workshop games?\n\nSome good virtual workshop games include quizzes, puzzles, scavenger hunts, and games like Guess Where I Come From, Guess My Superpower, and Two Truths and a Lie.\n\n\n### What is the best free virtual workshop tool?\n\nThe best free workshop tool is Livestorm. It integrates with your tech stack, and comes with a range of features to facilitate engagement like live chat, Q&A, and collaboration tools. It’s also browser-based, intuitive, and reliable. Best of all, the free version allows you to try all paid features, and stays free forever. \n",{"id":12312,"alt":12313,"height":1776,"url":12314,"width":1778},"2022-05-17",[],"Find out how to facilitate virtual workshops with this article. These 16 tips will help you run better online workshops. ",[22710,22734],{"id":22711,"contentData":22712},"121480275",{"@context":1143,"@type":1144,"mainEntity":22713},[22714,22718,22722,22726,22730],{"@type":1147,"name":22715,"acceptedAnswer":22716},"What is a virtual workshop?",{"@type":1150,"text":22717},"A virtual workshop is an interactive online event designed to deliver training or education via a video engagement platform. Online workshops are designed to bring people together to learn, collaborate, co-create, and solve problems.",{"@type":1147,"name":22719,"acceptedAnswer":22720},"What are good virtual workshop ideas?",{"@type":1150,"text":22721},"Good virtual workshop ideas include collaboration and brainstorming sessions, employee onboarding and team training, team-building exercises, and customer education.",{"@type":1147,"name":22723,"acceptedAnswer":22724},"Are there any good virtual workshop games?",{"@type":1150,"text":22725},"Some good virtual workshop games include quizzes, puzzles, scavenger hunts, and games like Guess Where I Come From, Guess My Superpower, and Two Truths and a Lie.",{"@type":1147,"name":22727,"acceptedAnswer":22728},"What is the best free virtual workshop tool?",{"@type":1150,"text":22729},"The best free workshop tool is Livestorm. It integrates with your tech stack, and comes with a range of features to facilitate engagement like live chat, Q&A, and collaboration tools. It’s also browser-based, intuitive, and reliable. Best of all, the free version allows you to try all paid features, and stays free forever.",{"@type":1147,"name":22731,"acceptedAnswer":22732},"What are the different types of virtual workshops?",{"@type":1150,"text":22733},"Some common types of workshops used by businesses are employee onboarding, team training, brainstorming, collaboration sessions, virtual team building, and customer education.",{"id":22735,"contentData":22736},"121587043",{"@context":1167,"@type":1168,"name":3673,"description":3890,"thumbnailUrl":3675,"uploadDate":3676,"duration":3677,"embedUrl":3131,"interactionCount":22737},"544","16 Clever Tips For Facilitating Great Virtual Workshops",{"id":2615,"alternativeVersions":22740,"_locales":22742,"_publishedAt":22743,"_updatedAt":22744,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":22745,"blogPostAuthor":22747,"cluster":22749,"content":22758,"coverImage":36,"coverWithImgix":22777,"bottomContentOffer":166,"date":22778,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":22779,"relatedPillarPage":166,"seoDescription":22780,"sidebarContentCard":166,"structuredData":22781,"subtitle":2649,"title":2650,"slug":2648},[22741],{"locale":756,"value":2648},[756],"2023-02-27T14:43:28+01:00","2023-02-27T14:43:14+01:00",[22746],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":22748,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":8395,"bottomContentCardCtaTitle":780,"bottomContentCardText":7000,"bottomContentCardTitle":7001,"displayCustomerLogoSection":493,"headerCtaText":8396,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":22750,"relatedPillarPage":22756,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":8409,"title":8410,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":5546,"trackName":32,"trackNameFallback":5547,"backgroundImage":22751,"coMarketing":166,"ebook":22752,"image":22753,"resourceType":22754,"shortDescription":5557,"slug":5558,"title":5547},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5550},{"id":5552,"alt":5553,"height":564,"url":5554,"width":551},{"id":1339,"color":394,"cta":800,"icon":22755,"name":554},{"id":410,"name":411},{"id":8404,"backgroundImage":22757,"shortDescription":8406,"shortTitle":8407,"slug":8408},{"id":6207,"alt":7004,"height":3063,"url":6209,"width":897},[22759,22760,22763,22764,22765,22768,22769,22771,22772,22776],{"id":2621,"__typename":811,"text":2622},{"id":22761,"__typename":833,"image":22762},"24000775",{"id":10829,"alt":10830,"height":10831,"url":10832,"width":10833},{"id":2625,"__typename":811,"text":2626},{"id":2628,"__typename":811,"text":2629},{"__typename":2418,"id":22766,"heading":10477,"paragraph":10478,"callToAction":22767},"146726551",{"id":64,"slot":65,"slug":66},{"id":2632,"__typename":811,"text":2633},{"id":22770,"__typename":913,"youtubeLink":4126},"60015511",{"id":2636,"__typename":811,"text":2637},{"id":22773,"__typename":2560,"feature":22774},"146726584",{"id":2562,"imageOnlyUsedForWowFeatures":22775,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":2640,"__typename":811,"text":2641},{"id":2643,"alt":2644,"height":2645,"url":2646,"width":2647},"2021-03-09",[],"Discover what is web conferencing, and how online communication can help you reach a new audience, convert new customers and reach your sales goals.",[22782],{"id":22783,"contentData":22784},"112936927",{"@context":1167,"@type":1168,"name":6962,"description":6963,"thumbnailUrl":6964,"uploadDate":6965,"duration":6966,"embedUrl":4126,"interactionCount":19765},{"id":22786,"alternativeVersions":22787,"_locales":22790,"_publishedAt":22791,"_updatedAt":22792,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":22793,"blogPostAuthor":22795,"cluster":22797,"content":22800,"coverImage":36,"coverWithImgix":22843,"bottomContentOffer":166,"date":22847,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":22848,"relatedPillarPage":166,"seoDescription":22849,"sidebarContentCard":166,"structuredData":22850,"subtitle":22855,"title":22856,"slug":22789},"63297579",[22788],{"locale":756,"value":22789},"public-speaking",[756],"2023-02-27T14:39:46+01:00","2023-02-27T14:39:35+01:00",[22794],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":22796,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":18092,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":10560,"displayCustomerLogoSection":166,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":22798,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":22799,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":32,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":18095,"urlForTheCta":66,"withoutContentOffer":166},{"id":10562,"alt":10563,"height":3063,"url":10564,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},[22801,22804,22806,22809,22815,22818,22821,22824,22827,22830,22834,22837,22840],{"id":22802,"__typename":811,"text":22803},"101038557","Traditionally, public speakers would stand in front of an audience to share their thoughts. Modern public speaking is a bit different – speakers have learned how to give presentations in webinars and other digital formats.\n\nSpeaking in public is a powerful skill in business. If you cannot communicate your thoughts to colleagues and customers in an exciting way, your career growth may slow or even stall. To understand why this skill matters, let’s start with a definition.\n\nThe path to becoming effective at public presentations is simple, but it does require focus and discipline. Before getting into specific tips, you might be wondering why public speaking is important. We’ll cover that point in further detail below.\n\n\n## Public speaking definition: what it means \n\nPublic speaking is giving a presentation to a group of people to inspire, drive action or share information. You can speak in public in a room or virtually through a video platform. It is one of the most valuable skills in business especially for sales, marketing, and leadership.",{"id":22805,"__typename":913,"youtubeLink":16733},"101038558",{"id":22807,"__typename":811,"text":22808},"63299792","## Why is public speaking important?\n\nTo answer why public speaking is essential, let’s look at some of the ways speaking in public comes up in the business world.\n\nThe first reason public speaking matters is that you need to move projects ahead inside your company. Imagine you have a great idea to improve your company’s products. There’s just one obstacle – you need to convince executives to give you funding to bring the idea to life. There’s a good chance you will be asked to make a presentation to the executives to win support for the project.\n\nPublic speaking is also crucially important for [sales success](https://livestorm.co/blog/virtual-sales-meetings). Whether you are in sales, customer support, or another department, you may be asked to present to customers. A strong presentation could make a difference in landing a deal for your company and losing a customer. In addition, you cannot achieve success with webinars, podcasts, YouTube videos, and online conferences without public speaking skills.\n\nPublic speaking skills are crucial in getting promoted to leadership positions. Are you interested in being promoted to a management or executive job? The hiring process for these senior positions typically involves giving a presentation to the hiring committee.\n\nNow you know why public speaking is important to your career success, let’s get ready.\n",{"id":22810,"__typename":833,"image":22811},"63299816",{"id":22812,"alt":22813,"height":150,"url":22814,"width":3999},"20349173","Man wearing headphones and yellow shirt making a sales call","https://livestorm.imgix.net/1127/1627399524-william-johnson-external.jpg",{"id":22816,"__typename":811,"text":22817},"63299793","\n## Public Speaking Success Step 1: Be prepared\n\nTaking the time to prepare is vital for all public speakers. Use the following tips to get ready for your next public speaking event.\n\nStart by making an effort to research your audience’s needs and desires. Before public speakers say a word, they know their audience. Specifically, find out the size of the audience (i.e. an intimate group of 10 executives or 1000 people in a company-wide meeting) and what your audience is interested in hearing. For instance, if you are presenting to a group of accountants and finance experts, emphasizing numbers and hard facts makes sense.\n\nOnce you understand your audience, check your time constraints. There is a big difference between a 10-minute presentation in a large meeting and an hour-long in-depth webinar as a public speaker. Attempting to rush through a long presentation makes it difficult for the audience to understand you.\n\nResearch is the next step in the preparation process. The best public speakers in history gathered facts and stories to illustrate their presentations. For example, gathering financial data before making an investment presentation is crucial. \n\nThe final step of your presentation is to create visual aids to keep your audience’s interest. When public speakers have the option to use visual aids, they take advantage of the opportunity. Resist the urge to write your entire presentation on slides. The slides are there to reinforce your public presentation, not replace it.\n\nAt least a day before your presentation, take the time to practice. You can practice speaking at home in front of your mirror. If possible, it is also helpful to practice your presentation in front of a small audience to get feedback.\n\nNovice public speakers might want to allow for extra time to develop their presentations.\n\n\n",{"__typename":2418,"id":22819,"heading":13078,"paragraph":13079,"callToAction":22820},"146726473",{"id":64,"slot":65,"slug":66},{"id":22822,"__typename":811,"text":22823},"146726474","## Public Speaking Success Step 2: Learn to tame your webcam\n\nMany of your public presentations today may involve presenting at an online event like a webinar. Use these tips to make sure your [webcam](https://livestorm.co/blog/top-6-video-conferencing-cameras) and microphone are working.\n\nRunning a short technical test of your equipment is step one. Start by [testing your webcam and microphone](https://livestorm.co/blog/test-webcam-microphone) with an online testing tool like [webcastests.com](https://webcamtests.com/) or [onlinemictest.com](https://www.onlinemictest.com/webcam-test/). Assuming these tools work correctly, move on to practice using the equipment.\n\nVerifying your equipment works with a testing app is a good starting point, but practice is even better. Each video and presentation app has slightly different settings. Therefore, it is wise to practice your presentation using the same app. If you are presenting to your audience using Livestorm, set up a practice session with Livestorm with a friend. This will give you the chance to fine-tune audio and video settings.",{"id":22825,"__typename":833,"image":22826},"63304067",{"id":2778,"alt":36,"height":2779,"url":2780,"width":2781},{"id":22828,"__typename":811,"text":22829},"63299794","## Public Speaking Success Step 3: Practice speaking in public\n\nGiving a public speech in an office, conference room and other settings takes some additional practice. To make a good impression during your public speech, use these tips to practice speaking in public.\n\nChecking the room where you will be speaking in advance is smart. When possible, visit the room in advance before you are speaking so that you understand the layout of the seats. You can also find out if what equipment the room has available like projectors, screens and whiteboards.\n\nTaking a few minutes to test your equipment before an event makes for a smoother presentation. Larger rooms might have equipment for public speakers, like a podium or sound system. If these resources are available, consider using them. If there is a technical support team available, introduce yourself and let them know you are giving a presentation.\n\nMost public speakers drink plenty of water. If you are giving a longer presentation, bringing a bottle of water is a simple step to stay comfortable. Add a reminder to your calendar to bring a bottle of water to the presentation so that you don’t forget. \n\nFor the most important presentations like major sales calls or executive presentations, make extra time for practice. If the conference room is large, has complex technology, or requires a microphone, practice speaking in the space before the event. \n\nNow you know how to prepare yourself, let’s turn to the other key player in every public speech: the audience.\n\n\n",{"id":22831,"__typename":2560,"feature":22832},"146726524",{"id":3722,"imageOnlyUsedForWowFeatures":22833,"productAnnouncementBlockTitle":3727,"productAnnouncementBlockText":3728},{"id":3724,"alt":3725,"height":2566,"url":3726,"width":2568},{"id":22835,"__typename":811,"text":22836},"146726525","## Public Speaking Success Step 4: Engage your audience\n\nEngaging your audience in a public speech is vital. A bored audience is unlikely to remember what you say or act in your public speech. Practice using the following techniques to keep your audience engaged.\n\nVary the speed, volume, and style of your speaking style. You can engage your audience by changing your speaking speed, tone, and volume throughout your presentation. You might consider speaking more loudly or repeating a significant point. You might also pause speaking for a few seconds to allow the audience to reflect on crucial points.\n\nEngage your audience by posting questions to them. Directly asking questions to your audience gives them a chance to think through the topic. For example, propose a few potential solutions (e.g. we can build this software internally or purchase it from a provider) and ask the audience to consider which option is the best fit.\n\nIn our age of short attention spans, giving your audience physical actions to do is a smart way to keep engagement high. Public speakers who give webinar presentations often ask the audience to write down ideas, send an email or take another quick action. Giving your audience a simple action to perform can keep them engaged. The one rule of thumb is to keep the actions simple and easy.\n\nThe way you end your presentation is vitally important. The end of your public presentation matters a great deal to engagement. What exactly do you want your audience to think, do, or feel at the end? If you want executives to provide funding for a project, ask for funding approval. If you are making a sales presentation, ask for the sale! Without a clear next step, your audience may not do anything after the presentation.\n",{"id":22838,"__typename":833,"image":22839},"63304068",{"id":16453,"alt":16454,"height":4080,"url":16455,"width":4082},{"id":22841,"__typename":811,"text":22842},"63299795","\n## Public Speaking Success Step 5: How to be a better public speaker during online events?\n\nDelivering a successful public presentation during online events takes some different techniques. Technology glitches and bandwidth problems can make life challenging for a public speaker at an online event. Fortunately, there are several practical techniques you can use to keep audiences engaged in your virtual presentation.\n\nThe first step is technical: test your equipment before the session. When possible, set time aside to test your webcam and microphone before joining the online event. Usually, 10 minutes of testing is all you need.\n\nNext, make use of the engagement tools and features on the platform. With Livestorm, you write on a virtual whiteboard during your presentation. Taking a minute or two to draw charts and diagrams during your presentation can make your presentation more attractive.\n\nUse polls to gather insight from your audience. When you present a larger audience of 50 or more people at a web conference, a poll is a great way to gather more insight into your audience. Your poll questions should be simple and easy to fill out in 60 seconds or less. For example, you could ask the audience if they are familiar with the technology trend you are speaking about.\n\nRefer to the event chat room at least two or three times during your presentation. Most online events include a virtual chat room where attendees can ask questions and share their thoughts. Set a reminder to check the chat room a few times during your presentation. For example, it is helpful to check the chat in the first few minutes of your presentation to verify that attendees can hear you. For longer presentations, ask an assistant to keep track of the questions asked during the session so you can answer them at the end.\n\nUse presentation software to create a visually interesting presentation. Most public speakers know how to create a PowerPoint presentation. To create an impressive public presentation, use additional tools. For example, use Muzzle (Mac OS only) to stop distracting desktop notifications. For more insight on the software, you can use in your presentations and webinars, check out our article on [10 tools to improve your webinar presentations](https://livestorm.co/blog/10-tools-to-improve-your-webinar-presentations).\n\n\n## Public speaking: final thoughts\n\nA 2014 survey by Prezi found that 70% of employed Americans consider presentation skills critical to their success at work. The answer to the question “what is public speaking” might just be “the key to your career growth.” If you are interested in leadership roles or long-term success in sales and marketing, developing public speaking skills is necessary. Whether you are asked to give a traditional public presentation, speak at a webinar or speak at a community event, public speakers are in high demand. The best part? Public speaking is an evergreen skill you can use throughout your entire career, even as technology evolves.\n",{"id":22844,"alt":22845,"height":4080,"url":22846,"width":4082},"26094490","man wearing suit jacket and jeans speaking in public","https://livestorm.imgix.net/1127/1633343246-what-is-public-speaking-and-how-to-improve-in-5-steps.jpg","2021-10-11",[],"What is public speaking? The 5 steps to public speaking success in 2022",[22851],{"id":22852,"contentData":22853},"101038559",{"@context":1167,"@type":1168,"name":17006,"description":17007,"thumbnailUrl":17008,"uploadDate":17009,"duration":17010,"embedUrl":16733,"interactionCount":22854},"92","Get the answer to “What is public speaking?” and practical tips to give great presentations at online events and in front of live audiences. Start by practicing the secret of public speaking success – preparation.","What is Public Speaking and How to Improve in 5 Steps",{"id":22858,"alternativeVersions":22859,"_locales":22862,"_publishedAt":22863,"_updatedAt":22864,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":22865,"blogPostAuthor":22867,"cluster":22869,"content":22878,"coverImage":36,"coverWithImgix":22953,"bottomContentOffer":166,"date":22958,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":22959,"relatedPillarPage":166,"seoDescription":22960,"sidebarContentCard":166,"structuredData":22961,"subtitle":22960,"title":22986,"slug":22861},"109910309",[22860],{"locale":756,"value":22861},"fun-virtual-event-ideas",[756],"2023-02-27T14:29:09+01:00","2023-02-27T14:28:54+01:00",[22866],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":22868,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1189,"bottomContentCardCtaTitle":780,"bottomContentCardText":1190,"bottomContentCardTitle":1191,"displayCustomerLogoSection":493,"headerCtaText":1192,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":22870,"relatedPillarPage":22876,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1219,"title":1220,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1194,"trackName":32,"trackNameFallback":1195,"backgroundImage":22871,"coMarketing":166,"ebook":22872,"image":22873,"resourceType":22874,"shortDescription":1206,"slug":1207,"title":1195},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1198},{"id":1200,"alt":1195,"height":564,"url":1201,"width":551},{"id":1203,"color":1204,"cta":312,"icon":22875,"name":568},{"id":615,"name":616},{"id":1209,"backgroundImage":22877,"shortDescription":1216,"shortTitle":1217,"slug":1218},{"id":1211,"alt":1212,"height":1213,"url":1214,"width":1215},[22879,22882,22885,22889,22892,22900,22903,22909,22912,22920,22923,22927,22930,22933,22936,22939,22942,22950],{"id":22880,"__typename":811,"text":22881},"109910988","Do you work with a remote team? Are your clients in a different time zone? You can still give them the chance to have fun, learn new skills, and build lasting relationships – by making virtual events a regular feature of how they interact with each other.\n\nWe’ve compiled a sweeping list of fun virtual event ideas, so start exploring which ones your clients, prospects, and in-house teams will love most.",{"id":22883,"__typename":811,"text":22884},"109910990","## 6 fun virtual event ideas **for your team**\n\nGreat communication and trust is vital for effective teamwork – here are some virtual events that will get your teams interacting and developing strong working relationships. \n\n\n#### **Scavenger hunt**\n\nYour remote teams may be miles away from each other in reality, but virtually they can be side-by-side, problem-solving, having fun, and bonding together during a virtual scavenger hunt, where teams solve riddles and complete other challenges against the clock and each other.\n\nScavenger hunts require a lot of planning and organization, but they’re a fantastic way to **foster team spirit and develop everybody’s communication skills** over the course of an hour or two.\n\n\n#### **Coffee breaks**\n\nUnlike scavenger hunts, virtual coffee breaks are **super-simple to organize – you can make them part of your team’s weekly routine**. \n\nRegular coffee breaks can be set up with different breakout rooms for members of your team who work every day together but rarely have the opportunity to enjoy each other’s company socially. \n\nAnd by giving pairs or small groups the chance to chat in a breakout room, you can help remove some of the awkwardness that people experience when trying to be social in larger groups, like during a team meeting. \n\n\n#### **Happy hour**\n\nPerfect for the last Friday of the month, happy hours are a fantastic way to close out a period of hard work with some shared downtime. Encourage everyone to bring along a drink – it doesn’t have to be alcoholic, of course – and enjoy chewing the fat for an hour. \n\nIf you think there could be a few too many awkward silences, why don’t you create a list of light-hearted questions as an icebreaker to help keep the conversation flowing? You can ask about people’s favorite movies, their number one dish to cook up, or where they’d most like to travel.\n\n\n",{"id":22886,"__typename":2560,"feature":22887},"146726279",{"id":3722,"imageOnlyUsedForWowFeatures":22888,"productAnnouncementBlockTitle":3727,"productAnnouncementBlockText":3728},{"id":3724,"alt":3725,"height":2566,"url":3726,"width":2568},{"id":22890,"__typename":811,"text":22891},"146726280","#### **Hackathon**\n\nIf you work with software engineers and developers, a hackathon can be an incredible way to put people’s skills to the test during a fun, competitive event that can also be **surprisingly productive and influential.** \n\nHackathons normally take place over the course of an entire day or even a weekend – but you can also have them over the course of a month, with a weekly session for each team to regroup and work on the project. \n \nThat's what we did at Livestorm: an internal hackathon to develop plugins. The results were outstanding and most of the plugins will be listed publicly soon on our [marketplace](https://livestorm.co/integrations).\n\n\n#### **Yoga**",{"id":22893,"__typename":833,"image":22894},"109910991",{"id":22895,"alt":22896,"height":22897,"url":22898,"width":22899},"42999800","A woman doing yoga online with an instructor and the rest of her work team as part of a team building and fun activity",3333,"https://livestorm.imgix.net/1127/1645713297-pexels-mikael-blomkvist-4151728.jpg",5000,{"id":22901,"__typename":811,"text":22902},"109910992","Yoga sessions can provide superb value for mental and physical health, even to the uninitiated. A great way to break up a busy week, find a time slot that your team can agree on, and then take part in an instructor-led yoga half-hour that will re-energize the group.\n\n\n#### **Meditation**\n\nIf yoga works to break the week up, why not start it off stress-free with a 5-minute group meditation together? Instead of beginning the week with all the tension that often comes with a Monday morning, kick things off with some **togetherness and calmness.**\n\n\n## 5 fun virtual event ideas **for your clients**\n\nIf you want to foster meaningful relationships with your clients while also strengthening your brand, try out these online event ideas.\n\n\n#### **Speed networking**",{"id":22904,"__typename":833,"image":22905},"113480576",{"id":22906,"alt":22907,"height":19082,"url":22908,"width":19084},"43785527","Client laughing at something her team said during a virtual networking event","https://livestorm.imgix.net/1127/1646310970-pexels-andrea-piacquadio-3756679.jpg",{"id":22910,"__typename":811,"text":22911},"113480577","Speed networking is a fun, fast, and effective way for your business associates to get to know each other, share their details, and hopefully start off a lasting connection and relationship. Also, it’s a great way for large organizations to have their disparate teams meet and bond, which is **brilliant for cross-departmental communication.**\n\nYou can help participants keep the conversation going by giving them icebreaker questions, like: What was your worst interview? What app do you use most during work? What’s your dream job?\n\n\n#### **Dinner party**\n\nAnother really fun way for teams, clients, and partners to mix together is with an online dinner party. \n\nIt’s important to have the buy-in of all the participants – no one likes to be forced into a social occasion of any kind – but as long as all parties are enthusiastic to take part, virtual dinner parties are often a huge success. \n\nPlan it carefully so everyone knows to have a nice meal prepared (no junk food allowed), then let the wine and conversation flow (why not use a service like Hoppier to gift the goodies?).\n\n\n#### **Fireside chat with an industry expert**\n\nThe key to a successful fireside chat is a true expert guest people can learn from (ideally an experienced, engaging speaker), a well-prepared moderator, and a relaxing setting for in-depth conversation and candid responses. \n\n**With question upvotes, you can involve all the attendees,** and be sure of avenues of discussion that everyone finds relevant.\n\n\n#### **Wine club**",{"id":22913,"__typename":833,"image":22914},"109910993",{"id":22915,"alt":22916,"height":22917,"url":22918,"width":22919},"42490951","Woman pouring herself a glass of wine over a virtual wine club meeting with her coworkers and team",4593,"https://livestorm.imgix.net/1127/1645470219-pexels-matilda-wormwood-4099788.jpg",6882,{"id":22921,"__typename":811,"text":22922},"109910994","\nYou might not think a wine club could work remotely, but actually they’re fun, engaging evenings where clients and partners learn, socialize, and get to know each other. \n\nHire an expert to curate a wine list and organize delivery, and make sure attendees are prepared with quality wine glasses and corkscrews. Then have your expert guide everyone through the tasting process.\n\n\n#### **Fundraising**\n\nVirtual fundraising events can come in many different forms, but they don’t have to be enormous, complex events to be a success. For example, online auctions, tours, and comedy are all examples of fundraising events you can organize via a third party.\n\n\n## 4 fun virtual event ideas **for professional training**\n\nInvesting in professional growth opportunities is one of the most important ways you can impact your team’s output – see which of these virtual events could help get even more out of your online training.\n\n\n#### **Quizzes**\n\nA great way to review topics is with an informal quiz – and an effective way to both engage trainees and reinforce subjects you’ve touched on is with multimedia questions. These can be in the form of audios, videos, slides, or PDFs.\n\nYou’ll soon find that, with multimedia sharing, quizzes are huge fun – and a fantastic studying aid.\n\n\n#### **Typing speed race**\n\nTyping races are super fun, and they can be as big or as small as you want. Just be careful – you’ll be surprised how competitive otherwise mild-mannered team members suddenly become when given some text, a clock, and a similarly geek-minded colleague to race against. \n\n\n#### **Virtual tours**\n\nFrom world-famous museums and stately homes to national parks, zoos, and aquariums – wherever there’s an entrance fee and guide map, there’s also a virtual tour. \n\nThere are few better ways to delight and amaze people than with a virtual tour, and to make it extra special, **let people choose for themselves which tour to enjoy with an exciting live poll** within your video engagement platform.\n\n\n#### **Improv classes**",{"id":22924,"__typename":833,"image":22925},"109910995",{"id":15491,"alt":22926,"height":4080,"url":15493,"width":4082},"man participating in virtual improv class with team and clients on project",{"id":22928,"__typename":811,"text":22929},"109910996","Improvisation classes can be valuable exercises in building confidence, team bonding, and listening. \n\nMany people who regularly attend improv describe feeling more energized and creative as a result of their classes. Also, with the sense of risk that comes with performing scriptless, people often become **far more willing to take on new challenges, such as learning new skills in the workplace.** \n\n\n## 5 fun virtual event ideas **for your students**\n\nHere are some great ways to engage learners with your school and bring variety to your online courses.\n\n\n#### **Nutritionist session**\n\nInviting a nutritionist to offer advice on healthy, sustainable eating and drinking habits often has huge appeal across all kinds of learners. As well as these events being constructive, informative sessions for attendees, they also give students the chance to bond through sharing their concerns, experiences, and insights.\n\n\n#### **End-of-year awards**\nDressing up for the occasion, speeches, special guests, and then, of course, the accolades themselves – virtual end-of-year awards are a fantastic opportunity for instructors and learners to recognize each other's hard work and bask in a shower of reaction emojis.\n",{"__typename":2418,"id":22931,"heading":13078,"paragraph":13079,"callToAction":22932},"146726304",{"id":64,"slot":65,"slug":66},{"id":22934,"__typename":811,"text":22935},"109911019","#### **Book readings**\n\nWhere a book club involves choosing a book, going away, reading it, and reporting back, a book reading is a day-long event where various readers read through an entire book. Listeners can ‘drop in’ any time for five minutes, an hour, or more, and readers can grow their confidence as they engage with a subject-relevant text.\n\n\n#### **Online games**\n\nThere are countless games that work brilliantly online, like bingo, charades, Undercover, and Scattegory, which are all quick to organize and make for hours of fun. \n\n#### **Chess club**\n\nClassic board games are another opportunity for you to organize fun, inclusive virtual events that work brilliantly for learners, no matter where they’re from, how old they are, or what they do. \n\nChess clubs especially are **fantastic for creating a sense of community** among their members, with games that can last anything from a few minutes to days or weeks.\n\n\n## What **tools do you need** to run a fun virtual event?",{"id":22937,"__typename":833,"image":22938},"112532719",{"id":12173,"alt":12174,"height":12175,"url":12176,"width":1007},{"id":22940,"__typename":811,"text":22941},"112532720","The most important tool you can have for engaging virtual events is a **versatile [video conferencing platform](https://livestorm.co/)** that’s easy to use for both hosts and guests. \n\nBy choosing a platform that can support any use case, from small improvised team meetings to great virtual recruiting events and conferences, you’ll know you’ll never be limited in what you can organize.\n\n**And with the very best virtual event platforms, you’ll have not just incredible versatility, but also a wealth of engagement features**, like question upvotes, live polls, reaction emojis, multimedia sharing, virtual whiteboards, and breakout rooms, as well as auto-generated landing pages for all your events.\n\nFor example, Livestorm is a video engagement platform that’s completely adaptable to any kind of virtual event. And with Livestorm plugins, developers can even build their own customized features to create exactly the in-room experience they want.\n\n\n## Make virtual fun a **regular event** ",{"id":22943,"__typename":833,"image":22944},"109911037",{"id":22945,"alt":22946,"height":22947,"url":22948,"width":22949},"42490959","couple participating in fun virtual event with others on their team and project, but remotely through their phone and tablets",3413,"https://livestorm.imgix.net/1127/1645470758-pexels-ekaterina-bolovtsova-5970869.jpg",5120,{"id":22951,"__typename":811,"text":22952},"109911038","With versatile video conferencing software in place, there’s no limit to what fun virtual events you can create for your teams, clients, partners, and learners. Brilliant for engaging people in new topics, developing skills, team-building, celebrating, and more, **virtual events should be a regular feature of your calendar year.**\n\n\n## Frequently asked questions about fun virtual event ideas\n\n\n### How do you make a virtual event engaging?\n\nMake your virtual event engaging by involving attendees throughout the process, using fun engagement tools, such as live polls, reaction emojis, digital whiteboards, and multimedia sharing.\n\n\n### What do I need for a fun virtual event?\n\nThe most important tool for a fun virtual event is a highly versatile video engagement platform Livestorm, which you can use to support any kind of virtual event from quizzes and classes to workshops and wine clubs.\n\n\n### Should you provide food and drink at a virtual event?\n\nWhether you provide food and drink at a virtual event really depends on the kind of event you’re hosting. However, if you invite clients and professional partners to an event, the provision of food and drink is always very well received.\n\n\n### How can I get people to attend my virtual event?\n\nYou can promote your virtual event in a variety of ways, but often the most cost-effective way to do so is by tapping into your mailing list. Also, why not join Facebook and LinkedIn groups and communities where you know you’ll find people who are interested in the kind of event you’re planning?",{"id":22954,"alt":22955,"height":22956,"url":22957,"width":12836},"46269804","desk and computer researching virtual event ideas",1333,"https://livestorm.imgix.net/1127/1649334457-home-office.jpeg","2022-03-14",[],"Explore our fantastic list of fun virtual event ideas and see which ones your clients, prospects, and in-house teams will love most.",[22962],{"id":22963,"contentData":22964},"109911096",{"@context":1143,"@type":1144,"mainEntity":22965},[22966,22970,22974,22978,22982],{"@type":1147,"name":22967,"acceptedAnswer":22968},"What tools do you need to run a fun virtual event?",{"@type":1150,"text":22969},"The most important tool you can have for engaging virtual events is a versatile video conferencing platform that’s easy to use for both hosts and guests. By choosing a platform that can support any use case, from small improvised team meetings to great virtual recruiting events and conferences, you’ll know you’ll never be limited in what you can organize.",{"@type":1147,"name":22971,"acceptedAnswer":22972},"How do you make a virtual event engaging?",{"@type":1150,"text":22973},"Make your virtual event engaging by involving attendees throughout the process, using fun engagement tools, such as live polls, reaction emojis, digital whiteboards, and multimedia sharing.",{"@type":1147,"name":22975,"acceptedAnswer":22976},"What do I need for a fun virtual event?",{"@type":1150,"text":22977},"The most important tool for a fun virtual event is a highly versatile video engagement platform Livestorm, which you can use to support any kind of virtual event from quizzes and classes to workshops and wine clubs.",{"@type":1147,"name":22979,"acceptedAnswer":22980},"Should you provide food and drink at a virtual event?",{"@type":1150,"text":22981},"Whether you provide food and drink at a virtual event really depends on the kind of event you’re hosting. However, if you invite clients and professional partners to an event, the provision of food and drink is always very well received.",{"@type":1147,"name":22983,"acceptedAnswer":22984},"How can I get people to attend my virtual event?",{"@type":1150,"text":22985},"You can promote your virtual event in a variety of ways, but often the most cost-effective way to do so is by tapping into your mailing list. Also, why not join Facebook and LinkedIn groups and communities where you know you’ll find people who are interested in the kind of event you’re planning?","20 Fun Virtual Event Ideas for Your Team and Clients",{"id":20607,"alternativeVersions":22988,"_locales":22990,"_publishedAt":22991,"_updatedAt":22992,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":22993,"blogPostAuthor":22995,"cluster":22997,"content":23002,"coverImage":36,"coverWithImgix":23091,"bottomContentOffer":166,"date":23092,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":23093,"relatedPillarPage":166,"seoDescription":20666,"sidebarContentCard":166,"structuredData":23094,"subtitle":20666,"title":20664,"slug":20665},[22989],{"locale":756,"value":20665},[756],"2023-02-27T14:06:28+01:00","2023-02-27T14:06:16+01:00",[22994],{"id":1301,"name":694,"slug":695},{"id":2076,"avatar":22996,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":22998,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":10560,"displayCustomerLogoSection":166,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":22999,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":23000,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":32,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":23001,"urlForTheCta":66,"withoutContentOffer":166},"145831343",{"id":10562,"alt":10563,"height":3063,"url":10564,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},"Internal communication .2, sign up ",[23003,23004,23008,23009,23013,23014,23017,23018,23026,23027,23033,23034,23042,23043,23050,23051,23058,23059,23066,23067,23073,23074,23082,23083,23090],{"id":20613,"__typename":811,"text":20614},{"id":23005,"__typename":2560,"feature":23006},"146725401",{"id":3722,"imageOnlyUsedForWowFeatures":23007,"productAnnouncementBlockTitle":3727,"productAnnouncementBlockText":3728},{"id":3724,"alt":3725,"height":2566,"url":3726,"width":2568},{"id":20617,"__typename":811,"text":20618},{"id":23010,"__typename":833,"image":23011},"146725843",{"id":7607,"alt":23012,"height":3402,"url":7609,"width":899},"Livestorm meeting platform",{"id":20621,"__typename":811,"text":20622},{"__typename":2418,"id":23015,"heading":10593,"paragraph":10594,"callToAction":23016},"146725847",{"id":64,"slot":65,"slug":66},{"id":20625,"__typename":811,"text":20626},{"id":23019,"__typename":833,"image":23020},"121871431",{"id":23021,"alt":23022,"height":23023,"url":23024,"width":23025},"46780515","Slack, the employee communication app",1688,"https://livestorm.imgix.net/1127/1653918436-slack-client-mac-en-gb-2x.jpg",2288,{"id":20629,"__typename":811,"text":20630},{"id":23028,"__typename":833,"image":23029},"121871433",{"id":23030,"alt":23031,"height":2411,"url":23032,"width":899},"46782315","Best internal communication tools - Gmail","https://livestorm.imgix.net/1127/1653925687-gmail.jpg",{"id":20633,"__typename":811,"text":20634},{"id":23035,"__typename":833,"image":23036},"121871435",{"id":23037,"alt":23038,"height":23039,"url":23040,"width":23041},"46750471","Notion, an internal communication system",588,"https://livestorm.imgix.net/1127/1653596572-internal-page-in-notion-displaying-company-vision-misson-and-values.jpg",943,{"id":20637,"__typename":811,"text":20638},{"id":23044,"__typename":833,"image":23045},"121871437",{"id":23046,"alt":23047,"height":23048,"url":23049,"width":13329},"46750472","Miro, the office communication tool",572,"https://livestorm.imgix.net/1127/1653596604-strategy-and-planning-whiteboard-created-in-miro.jpg",{"id":20641,"__typename":811,"text":20642},{"id":23052,"__typename":833,"image":23053},"121871439",{"id":23054,"alt":23055,"height":23056,"url":23057,"width":8005},"46750473","Business communication tools available in Donut",378,"https://livestorm.imgix.net/1127/1653596644-watercooler-discussion-topic-in-donut.jpg",{"id":20645,"__typename":811,"text":20646},{"id":23060,"__typename":833,"image":23061},"121871441",{"id":23062,"alt":23063,"height":23064,"url":23065,"width":2189},"46750474","Methods of internal communications inside monday",508,"https://livestorm.imgix.net/1127/1653596675-team-iteration-project-managment-in-monday.jpg",{"id":20649,"__typename":811,"text":20650},{"id":23068,"__typename":833,"image":23069},"121871443",{"id":23070,"alt":23071,"height":19456,"url":23072,"width":13779},"46782311","corporate communication software Docusign","https://livestorm.imgix.net/1127/1653925622-docusign.jpg",{"id":20653,"__typename":811,"text":20654},{"id":23075,"__typename":833,"image":23076},"121871445",{"id":23077,"alt":23078,"height":23079,"url":23080,"width":23081},"46750476","Workvivo internal communications",568,"https://livestorm.imgix.net/1127/1653596747-workvivo-activity-feed-with-video-messaging-events-and-team-contacts.jpg",1005,{"id":20657,"__typename":811,"text":20658},{"id":23084,"__typename":833,"image":23085},"121871447",{"id":23086,"alt":23087,"height":14946,"url":23088,"width":23089},"46750477","Mailchimp, the employee communication instrument","https://livestorm.imgix.net/1127/1653596792-two-panels-showing-campaign-benchmarking-insighs-and-recommendations-in-mailchimp.jpg",672,{"id":20661,"__typename":811,"text":20662},{"id":2877,"alt":20664,"height":1778,"url":2879,"width":2006},"2022-06-01",[],[23095],{"id":23096,"contentData":23097},"121871628",{"@context":1143,"@type":1144,"mainEntity":23098},[23099,23103,23107],{"@type":1147,"name":23100,"acceptedAnswer":23101},"How to select effective internal communication tools?",{"@type":1150,"text":23102},"Selecting the right business communication tools will depend on your team and business model, but it helps to use the following criteria when evaluating them: user-friendliness, the impact they’ll have on productivity and collaboration, scalability, and value for money.",{"@type":1147,"name":23104,"acceptedAnswer":23105},"What is internal communication software?",{"@type":1150,"text":23106},"Internal communication software is a centralized channel for one-to-one or one-to-many virtual internal communications. These platforms are designed for employees to come together, share and access information online to facilitate communication and collaboration between remote, in-house, or hybrid teams.",{"@type":1147,"name":23108,"acceptedAnswer":23109},"What are the most popular internal communication tools in the workplace?",{"@type":1150,"text":23110},"Some of the most popular internal communication tools in the workplace include: - Video engagement platforms like Livestorm - Instant messaging like Slack - Document collaboration tools like Notion - Intranets like Workvivo - Team building apps like Donut",{"id":23112,"alternativeVersions":23113,"_locales":23116,"_publishedAt":23117,"_updatedAt":23118,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":23119,"blogPostAuthor":23121,"cluster":23123,"content":23130,"coverImage":23186,"coverWithImgix":23190,"bottomContentOffer":166,"date":23194,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":23195,"relatedPillarPage":166,"seoDescription":23196,"sidebarContentCard":166,"structuredData":23197,"subtitle":23198,"title":23199,"slug":23115},"322221",[23114],{"locale":756,"value":23115},"how-to-manage-webinars-with-salesforce",[756],"2023-02-27T13:51:06+01:00","2023-02-27T13:51:04+01:00",[23120],{"id":766,"name":674,"slug":675},{"id":12813,"avatar":23122,"jobTitle":12817,"name":12818,"shortDescription":12819,"slug":12820},{"id":12815,"url":12816},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":23124,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":23125,"coMarketing":493,"ebook":23126,"image":23127,"resourceType":23128,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":23129,"name":554},{"id":410,"name":411},[23131,23134,23137,23141,23144,23147,23150,23156,23159,23165,23168,23174,23177,23183],{"id":23132,"__typename":811,"text":23133},"322210","Developed by Marc Benioff in the late 90s, Salesforce is by far the most famous CRM software in the world. \n\nSalesforce is used by over 150,000 customers across the globe. And if you are reading this post it is likely that, at some point, you have been in contact with Salesforce.\n\nI must not be very far from the truth when I say that, statistically, a relevant portion of those customers have done [webinars](https://livestorm.co/webinar-software) in the past. So, tracking your webinar information inside Salesforce is probably something you could be interested in.\n\nBut tracking activities in a CRM and tying those actions to revenue often comes with customization. And this is when it happens: you just stare at your dashboard and think: \"How am I supposed to do this in Salesforce\". \n\nCustomization in Salesforce is indeed very powerful, but it often requires a deep understanding of the platform. You need to really dive into the configuration to even start drawing your webinar workflow.\n\n**We've taken the dive for you and this is a simple workflow you will be able to reuse for your company.**\n",{"id":23135,"__typename":811,"text":23136},"322211","## Salesforce features for tracking webinars\n\nLet's start with webinar KPIs. Often, people want to capture registration and participation information.\n\nSo we will [watch for webinar registration data](https://livestorm.co/blog/how-to-create-webinar-dashboard-google-spreadsheet-template) and attendance data linked to a contact for any given webinar.\n\nBefore we start, I wanted to underline that we are using Lightning and not Classic which can slightly change the location of certain settings.\n\n#### Quick definitions: leads & contacts in Salesforce\n\nI often refer to \"contacts\" and \"leads.\" A contact in Salesforce is a \"person\" that can be linked to either an account or opportunity.\n\nA lead is a prospect that your sales team try to convert in the form of accounts and opportunities. A qualified lead can be converted into a contact, account or opportunity.\n\nGenerally, a lead comes before a contact in a sales funnel.\n\nNow let's list a couple of features that you could use to track webinar registration and attendees:\n\n",{"id":23138,"__typename":2560,"feature":23139},"146722897",{"id":2562,"imageOnlyUsedForWowFeatures":23140,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":23142,"__typename":811,"text":23143},"146722898","### Salesforce **Tasks for Webinars?**\n\nTasks are often used to track to-do activities, such as calls, quote, emails, or follow-ups. Hence the presence of features like \"due-dates.\" \n\nIt is true that you can use tasks to create a log of activities for your contact. But consider two things: first, you will be mixing two types of data sources, sales data and customer data. Second, Salesforce is not supposed to log all of your contact's events.\n\nIt's true that the webinar is probably hosted by you as a salesperson. Again you will create a task for the [webinar hosting](https://livestorm.co/blog/boring-webinar-mistakes-and-how-to-fix-them) and then you will probably want to attach the customer's participation data, so you end up mixing two different things.\n\nAs far as we know, **we have discarded tasks to not interfere with the way you do sales**.\n\n### Salesforce **Events for Webinars**\n\nSalesforce Events are used to block one-off events that have a duration (unlike tasks). This looks more like our need for webinars, and often Salesforce users use it to log meetings and conference calls.\n\nThe main cons when trying to achieve a good workflow with webinars are the feeling of mixing data and a lack of personalization. The main problem was that **each event was scoped to our contact**. \n\nMeaning that an event inside a contact's activity list will only be tied to the contact. rather than to all the contacts who had the same event. **So, for a given event, I was not able to retrieve my list of attendees/registrants**.\n\n",{"__typename":2418,"id":23145,"heading":10477,"paragraph":10478,"callToAction":23146},"146722912",{"id":64,"slot":65,"slug":66},{"id":23148,"__typename":811,"text":23149},"146722913","## Salesforce Campaigns for Webinars\n\nWhen researching the documentation ([always read the docs](https://support.livestorm.co)), it says that the solution for tracking marketing activities like webinars is to use the Campaigns features:\n\n> Manage outbound marketing campaigns with direct mail programs, seminars, print ads, email, and other kinds of marketing collateral. Organize campaigns into hierarchies for easy analysis to see what works best for increasing your company’s sales. Salesforce makes it easy for you to quickly locate, manage, and report on campaigns.\n\nSounds pretty much like what we are looking for. Now, let's set up our first Salesforce campaign for your [webinar](https://livestorm.co/resources/guides/what-is-a-webinar).",{"id":23151,"__typename":833,"image":23152},"322213",{"id":23153,"alt":23154,"height":11465,"url":23155,"width":2524},"316133","salesforce campaign webinars","https://livestorm.imgix.net/1127/1529940779-capture-d-ecran-2018-06-25-a-17-32-46.png",{"id":23157,"__typename":811,"text":23158},"322214","### Your first salesforce webinar campaign\n\nHead over to your Campaigns tab, and create a new campaign. In the creation form, under the campaign type, you will find a default option named \"webinars\" (which proves the relevance of campaigns in that case).\n\nYou will be able to give that campaign a name,a start and end date, and a status. \n\nHere's the logic: for each webinar you create, you will set dates and a status (in-progress, finished, planned). At the end of the webinar, you will pass the status to \"finished\".\n\n**What about recurring webinars?**\n\nSo you're hosting a recurring webinar (multiple dates) for your [product demo](https://livestorm.co/blog/product-demo-video) you say? Easy. \n\nYou will create a \"Product Demo\" webinar campaign with the status \"In-Progress\" and for each new session, you will create a campaign with \"Product Demo\" **as a \"parent campaign\"**.",{"id":23160,"__typename":833,"image":23161},"322215",{"id":23162,"alt":23163,"height":11465,"url":23164,"width":2524},"316136","campaign form salesforce webinar","https://livestorm.imgix.net/1127/1529940897-capture-d-ecran-2018-06-25-a-17-34-35.png",{"id":23166,"__typename":811,"text":23167},"322216","## A Salesforce \"campaign member\" aka webinar attendee\n\nYou have your webinar campaigns set up in Salesforce, now let's work on getting the attendees.\n\n**Every campaign can be tied to contacts by adding them as \"campaign members\"**. In our webinar language, it can be translated to \"adding attendees to your webinars\".\n\nIn each campaign, you will have a button to add a lead or a contact: \n\n- In the case of an existing contact (existing user or customer) or lead, you will be prompted to select an existing contact or lead, and then pass a \"member status\".\n- If the lead or contact does not exist, you will be able to create a new one. Don't forget to set the lead source to \"webinars\".",{"id":23169,"__typename":833,"image":23170},"322217",{"id":23171,"alt":23172,"height":11465,"url":23173,"width":2524},"316137","campaign members salesforce webinar","https://livestorm.imgix.net/1127/1529941033-capture-d-ecran-2018-06-25-a-17-36-59.png",{"id":23175,"__typename":811,"text":23176},"322218","## Add custom fields to attendees in Salesforce\n\nWe have our webinars in Salesforce as well as our attendees. We need to import our webinar data inside Salesforce to enrich our webinar attendees profiles.\n\nHere's what we need:\n\n- Two new fields:\n - Has registered (yes/no)\n - Has attended (yes/no)\n\nYou can add as many other fields as you need as long as you know what you are doing. \n\nTo configure the new status, you need to head over **\"object configuration\" > \"campaign member\" > \"fields and relationships\" > click on \"new field\"**.\n\nFor both fields, you can create a new checkbox field set to unchecked by default.\n\nTo display the new fields information on your campaign member list, you can go to **\"object configuration\" > \"campaign\" > \"page layout\" > \"campaign layout\"**.\n\nUnder \"Related list\" you can click on the tool icon next to the section title, and add the new custom fields you just created for the campaign members.",{"id":23178,"__typename":833,"image":23179},"322220",{"id":23180,"alt":23181,"height":11465,"url":23182,"width":2524},"316138","campaign layout salesforce webinar","https://livestorm.imgix.net/1127/1529941090-capture-d-ecran-2018-06-25-a-16-59-02.png",{"id":23184,"__typename":811,"text":23185},"322219","## Automate Livestorm and Salesforce\n\nI agree that this requires a bit of manual action. You could just import a [CSV export](https://livestorm.co/features) of your webinar attendees inside a Salesforce campaign. But to really get the most of this workflow, you should consider [integrating you webinar software, Livestorm for instance, to Salesforce](https://livestorm.co/integrations/salesforce).\n\nA simple automation workflow would look like this:\n\nFor each new webinar registration:\n\n- Find a campaign\n- If none are found create a new one\n- (If that webinar title matches demo add the new campaign to a demo parent campaign)\n- Find the lead\n- If none are found create a new one and the lead source to webinars\n- Finally, add the lead to the campaign you have created.\n\nYou can duplicate the same process for a contact.\n\n## Leads for improvements and alternatives\n\nThis a very first simple approach to managing webinars and webinar attendees inside Salesforce. Of course, there are as many use cases as Salesforce users. This is our first take on the matter. \n\nIf you use Segment or a different software for tracking maybe you want to push your webinar data into those platforms. \n\nRegarding the Salesforce interface here are some leads worth exploring: creating a new type of activity called \"Webinars\" with all the right data (but still on the contact level), or adding more fields to the campaigns.\n\nA thought? A suggestion? Please add yours in the comments below.",{"id":23187,"alt":23188,"height":863,"url":23189,"width":13779},"316140","salesforce dashboard","https://livestorm.imgix.net/1127/1529941363-salesforce-ls.png",{"id":23191,"alt":23192,"height":4080,"url":23193,"width":4082},"14586437","computer screen on a desk","https://livestorm.imgix.net/1127/1619624948-how-to-manage-webinars-with-salesforce.jpg","2018-06-25",[],"Read how to manage webinars with Salesforce. Track webinar attendees and contacts, and qualify your leads with easy to use, powerful features.",[],"We've taken a deep dive into Salesforce to bring you this simple webinar workflow. ","How to Manage Webinars With Salesforce",{"id":16905,"alternativeVersions":23201,"_locales":23203,"_publishedAt":23204,"_updatedAt":23205,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":23206,"blogPostAuthor":23208,"cluster":23210,"content":23217,"coverImage":23233,"coverWithImgix":23234,"bottomContentOffer":166,"date":23235,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":23236,"relatedPillarPage":166,"seoDescription":23237,"sidebarContentCard":166,"structuredData":23238,"subtitle":16943,"title":16944,"slug":16942},[23202],{"locale":756,"value":16942},[756],"2023-02-22T16:15:52+01:00","2023-02-22T16:15:38+01:00",[23207],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":23209,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":23211,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":23212,"coMarketing":493,"ebook":23213,"image":23214,"resourceType":23215,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":23216,"name":554},{"id":410,"name":411},[23218,23219,23220,23221,23225,23226,23230,23231,23232],{"id":16911,"__typename":811,"text":16912},{"id":16914,"__typename":811,"text":16915},{"id":16917,"__typename":811,"text":16918},{"id":23222,"__typename":2560,"feature":23223},"146640154",{"id":3722,"imageOnlyUsedForWowFeatures":23224,"productAnnouncementBlockTitle":3727,"productAnnouncementBlockText":3728},{"id":3724,"alt":3725,"height":2566,"url":3726,"width":2568},{"id":16921,"__typename":811,"text":16922},{"id":23227,"__typename":2560,"feature":23228},"146640129",{"id":3387,"imageOnlyUsedForWowFeatures":23229,"productAnnouncementBlockTitle":3392,"productAnnouncementBlockText":3393},{"id":3389,"alt":3390,"height":2566,"url":3391,"width":2568},{"id":16925,"__typename":811,"text":16926},{"id":16928,"__typename":811,"text":16929},{"id":16931,"__typename":811,"text":16932},{"id":16934,"alt":36,"height":2774,"url":16935,"width":2776},{"id":16937,"alt":16938,"height":16939,"url":16940,"width":16941},"2019-09-05",[],"We show you the best email sequence for boosting your webinar attendance rate. Plan your emails before, during and after the webinar to increase conversions!",[],{"id":6365,"alternativeVersions":23240,"_locales":23242,"_publishedAt":23243,"_updatedAt":23244,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":23245,"blogPostAuthor":23247,"cluster":23249,"content":23252,"coverImage":36,"coverWithImgix":23312,"bottomContentOffer":166,"date":23313,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":23314,"relatedPillarPage":166,"seoDescription":6414,"sidebarContentCard":166,"structuredData":23315,"subtitle":6414,"title":6415,"slug":6413},[23241],{"locale":756,"value":6413},[756],"2023-02-22T16:08:46+01:00","2023-02-22T16:08:33+01:00",[23246],{"id":6131,"name":415,"slug":417},{"id":2076,"avatar":23248,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":7219,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":7221,"displayCustomerLogoSection":493,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":23250,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":23251,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":7005,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":7226,"urlForTheCta":66,"withoutContentOffer":166},{"id":6207,"alt":7004,"height":3063,"url":6209,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},[23253,23254,23260,23261,23267,23268,23275,23276,23279,23280,23287,23288,23294,23295,23302,23303,23307,23308,23311],{"id":6371,"__typename":811,"text":6372},{"id":23255,"__typename":833,"image":23256},"109906360",{"id":23257,"alt":23258,"height":6359,"url":23259,"width":899},"45259677","man wearing headphones and a blue shirt studies from a virtual classroom","https://livestorm.imgix.net/1127/1647362943-student-engagement.jpg",{"id":6375,"__typename":811,"text":6376},{"id":23262,"__typename":833,"image":23263},"109906676",{"id":23264,"alt":23265,"height":6359,"url":23266,"width":899},"45257190","woman studying from an e-learning platform for online school","https://livestorm.imgix.net/1127/1647362552-shutterstock_717765166.jpg",{"id":6379,"__typename":811,"text":6380},{"id":23269,"__typename":833,"image":23270},"101113829",{"id":23271,"alt":23272,"height":23273,"url":23274,"width":3999},"35817500","Online courses with Livestorm",2733,"https://livestorm.imgix.net/1127/1640082118-online-courses.jpg",{"id":6383,"__typename":811,"text":6384},{"__typename":2418,"id":23277,"heading":8620,"paragraph":8621,"callToAction":23278},"146640075",{"id":64,"slot":65,"slug":66},{"id":6387,"__typename":811,"text":6388},{"id":23281,"__typename":833,"image":23282},"101113909",{"id":23283,"alt":23284,"height":23285,"url":23286,"width":3616},"39177451","Padlet home screen to use tool for virtual learning",536,"https://livestorm.imgix.net/1127/1643230490-02_padlet.jpg",{"id":6391,"__typename":811,"text":6392},{"id":23289,"__typename":833,"image":23290},"101113913",{"id":23291,"alt":23292,"height":23285,"url":23293,"width":3616},"39177465","The landing page for the virtual learning tool, Wizer","https://livestorm.imgix.net/1127/1643230555-03_wizer.jpg",{"id":6395,"__typename":811,"text":6396},{"id":23296,"__typename":833,"image":23297},"101113930",{"id":23298,"alt":23299,"height":23300,"url":23301,"width":3616},"39177480","Home page for the video call tool Miro, which helps hybrid teams get work done",386,"https://livestorm.imgix.net/1127/1643230645-04_miro.jpg",{"id":6399,"__typename":811,"text":6400},{"id":23304,"__typename":2560,"feature":23305},"146640095",{"id":2562,"imageOnlyUsedForWowFeatures":23306,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":6403,"__typename":811,"text":6404},{"id":23309,"__typename":833,"image":23310},"101113966",{"id":2520,"alt":3147,"height":2522,"url":2523,"width":2524},{"id":6407,"__typename":811,"text":6408},{"id":6410,"alt":6411,"height":6359,"url":6412,"width":899},"2022-02-03",[],[23316],{"id":23317,"contentData":23318},"101114014",{"@context":1143,"@type":1144,"mainEntity":23319},[23320,23324,23328,23332,23336],{"@type":1147,"name":23321,"acceptedAnswer":23322},"What is hybrid learning?",{"@type":1150,"text":23323},"Hybrid learning is a teaching method that brings remote and in-person students together in real-time for synchronous classes. Instructors and learners use video conferencing and engagement platforms, so no meaningful distinction is made between who’s in-person or who’s remote.",{"@type":1147,"name":23325,"acceptedAnswer":23326},"What’s the difference between hybrid learning and blended learning?",{"@type":1150,"text":23327},"Blended learning combines traditional teaching with online lesson delivery, materials, and activities. Normally, these digital ways of learning supplement face-to-face classes.",{"@type":1147,"name":23329,"acceptedAnswer":23330},"What does a successful hybrid learning environment look like?",{"@type":1150,"text":23331},"The most successful hybrid classes are highly interactive learning environments that are quieter than a traditional classroom, where in-class learners interact with their devices as much as with you or each other.",{"@type":1147,"name":23333,"acceptedAnswer":23334},"How does covid affect hybrid learning?",{"@type":1150,"text":23335},"The hybrid learning model gives learners much more flexibility – if anyone is sick or uncomfortable being in a physical classroom, they can simply join in online. Hybrid learning also makes it easy to spread in-person attendees further apart in the classroom without affecting group activities or interactions.",{"@type":1147,"name":23337,"acceptedAnswer":23338},"What is the hybrid learning model?",{"@type":1150,"text":23339},"Hybrid learning combines in-person and virtual learning in a single, synchronous class. This gives learners the flexibility to join a class from wherever they choose – if they can’t be present in person, all they need to take part is a device, internet connection, and a quiet space.",{"id":12750,"alternativeVersions":23341,"_locales":23343,"_publishedAt":23344,"_updatedAt":23345,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":23346,"blogPostAuthor":23348,"cluster":23350,"content":23357,"coverImage":36,"coverWithImgix":23395,"bottomContentOffer":166,"date":23396,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":23397,"relatedPillarPage":166,"seoDescription":23398,"sidebarContentCard":166,"structuredData":23399,"subtitle":12792,"title":12793,"slug":12791},[23342],{"locale":756,"value":12791},[756],"2023-02-22T15:25:40+01:00","2023-02-22T15:25:25+01:00",[23347],{"id":1301,"name":694,"slug":695},{"id":2076,"avatar":23349,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":9078,"bottomContentCardCtaTitle":780,"bottomContentCardText":9079,"bottomContentCardTitle":7001,"displayCustomerLogoSection":493,"headerCtaText":9080,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":23351,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":9087,"title":9088,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":5546,"trackName":32,"trackNameFallback":5547,"backgroundImage":23352,"coMarketing":166,"ebook":23353,"image":23354,"resourceType":23355,"shortDescription":5557,"slug":5558,"title":5547},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5550},{"id":5552,"alt":5553,"height":564,"url":5554,"width":551},{"id":1339,"color":394,"cta":800,"icon":23356,"name":554},{"id":410,"name":411},[23358,23359,23360,23362,23363,23370,23371,23374,23375,23381,23382,23389,23390,23394],{"id":12756,"__typename":811,"text":12757},{"id":12759,"__typename":811,"text":12760},{"id":23361,"__typename":913,"youtubeLink":6461},"112934542",{"id":12763,"__typename":811,"text":12764},{"id":23364,"__typename":833,"image":23365},"56984208",{"id":23366,"alt":23367,"height":22949,"url":23368,"width":23369},"23863129","man in yellow shirt sitting on the ground holding a cup to his ear","https://livestorm.imgix.net/1127/1631540952-hearing.jpg",7680,{"id":12767,"__typename":811,"text":12768},{"__typename":2418,"id":23372,"heading":10593,"paragraph":10594,"callToAction":23373},"146639162",{"id":64,"slot":65,"slug":66},{"id":12771,"__typename":811,"text":12772},{"id":23376,"__typename":833,"image":23377},"56984210",{"id":23378,"alt":23379,"height":1674,"url":23380,"width":1676},"23863157","An aerialview of a very photogenic plate of waffles dotted with artfully arranged cherries. On the table next to it are pink peonies and a teacup.","https://livestorm.imgix.net/1127/1631541070-waffles.jpg",{"id":12775,"__typename":811,"text":12776},{"id":23383,"__typename":833,"image":23384},"56984214",{"id":23385,"alt":36,"height":23386,"url":23387,"width":23388},"23863228",3145,"https://livestorm.imgix.net/1127/1631541328-storytelling.jpg",4403,{"id":12779,"__typename":811,"text":12780},{"id":23391,"__typename":2560,"feature":23392},"146639269",{"id":3722,"imageOnlyUsedForWowFeatures":23393,"productAnnouncementBlockTitle":3727,"productAnnouncementBlockText":3728},{"id":3724,"alt":3725,"height":2566,"url":3726,"width":2568},{"id":12783,"__typename":811,"text":12784},{"id":12786,"alt":12787,"height":12788,"url":12789,"width":12790},"2021-09-22",[],"These 30 virtual team building activities will promote teamwork and break the ice for your remote team. ",[23400],{"id":23401,"contentData":23402},"112934564",{"@context":1167,"@type":1168,"name":6456,"description":6457,"thumbnailUrl":6458,"uploadDate":6459,"duration":6460,"embedUrl":6461,"interactionCount":23403},"142",{"id":23405,"alternativeVersions":23406,"_locales":23409,"_publishedAt":23410,"_updatedAt":23411,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":23412,"blogPostAuthor":23414,"cluster":23416,"content":23423,"coverImage":36,"coverWithImgix":23448,"bottomContentOffer":166,"date":23449,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":23450,"relatedPillarPage":166,"seoDescription":23451,"sidebarContentCard":166,"structuredData":23452,"subtitle":23453,"title":23454,"slug":23408},"117544521",[23407],{"locale":756,"value":23408},"webinar-marketing-planning",[756],"2023-02-22T15:21:38+01:00","2023-02-22T15:21:24+01:00",[23413],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":23415,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":23417,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":23418,"coMarketing":493,"ebook":23419,"image":23420,"resourceType":23421,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":23422,"name":554},{"id":410,"name":411},[23424,23427,23431,23434,23438,23441,23445],{"id":23425,"__typename":811,"text":23426},"117544518","Like concerts, live webinars are time-based and singular events. Sure, you can have on-demand webinars, but there is something special about attending a live webinar - the excitement leading up to the presentation and the energy between presenter and the audience.\n\nSince [live webinars](https://livestorm.co/webinar-glossary/live-webinar) only happen once, planning for promotion of your webinar event is crucial to maximize the value for your business. On average, 85% of registrations occur in the last 2 weeks leading up to the webinar, with 29% registering on the same day. \n\nThis means that capturing the other 15% will require you to start marketing your webinar several weeks or more prior to the event. \n\nIn this article, we’ll go over the benefits of planning for your webinar and top actionable tips to get you moving forward with your webinar marketing strategy. \n\n\n## Three Benefits of a Webinar Marketing Strategy\n\nThe logistics of presenting a webinar involve many moving pieces, so sometimes, planning for marketing is an afterthought. It is especially challenging to make the case for marketing if the webinar was not ideated with the goal of bringing in leads. However, here are reasons why a cohesive webinar marketing strategy is beneficial for all webinars.\n\n\n### 1. Identifies Your Target Audience and Ideal Customers\n\nBringing more registrations is the ultimate goal of promoting webinars. However, creating a webinar marketing strategy can impact the content of the webinar itself!\n\nWhen you start from the marketing standpoint, your webinar topic will be more naturally relevant as you consider questions such as:\n\n\n\n* What are the common pain points of my target audience?\n* What questions can I answer in my upcoming webinar that would make the biggest impact on these pain points?\n* What webinars have my audience attended that I should keep in mind?\n\nBridging webinar content with your webinar marketing strategy is one of our favorite [webinar best practices](https://livestorm.co/resources/guides/webinar-best-practices). \n\n\n### 2. Align Stakeholders and Team Members\n\nLooping in multiple functions of your company to create a detailed marketing plan is a way to bring everyone on the same page.\n\nThat way, your team members can work towards a common goal with focus rather than doing their own thing. Additionally, involving team members from various roles will be a great way to overcome challenges and spot potential problems before it’s too late. \n\n\n### 3. Encourages Measurable Goal-Setting and Benchmarks\n\nIn order to prove value and maintain your webinar program as an essential business function, you’ll need to set benchmarks and goals.\n\nPlanning your marketing strategy will help align these objectives with[ your company’s OKRs](https://clickup.com/blog/okr-examples/) to ensure you are tracking and reporting on those important metrics that affect the company’s bottom line. This is especially important to consider if your webinar content is less salesy in nature and more educational, as you’ll be able to attribute your efforts to brand building or retention. \n",{"id":23428,"__typename":2560,"feature":23429},"146639109",{"id":2562,"imageOnlyUsedForWowFeatures":23430,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":23432,"__typename":811,"text":23433},"117544520","## Developing Your Webinar Marketing Plan - 7 Tips\n\nAfter you have decided on your[ webinar topic](https://livestorm.co/blog/7-ways-find-new-webinar-topics) and chosen your[ ideal webinar platform](https://livestorm.co/webinar-software), here are some next steps to promote your webinar.\n\n\n### Create a Project Roadmap and Set Goals\n\nThe best strategies will have a roadmap. Regardless of whether you’re a project manager or not, it’s important to have a clear understanding of your objectives, milestones, deliverables, resources, and planned timeline. Even if you don’t formalize this process, key stakeholders will need to align on these elements.\n\nIn your roadmap, be sure to also include your webinar success metrics, [webinar software](https://livestorm.co/blog/best-webinar-platforms), webinar requirements and deliverables, milestones, and team member roles and responsibilities.\n\n\n### Research and Analyze Your Target Audience’s Activities\n\nYou probably have a topic based on what your ideal audience is struggling with. But you might want to do more research to help with your marketing efforts. \n\nFor example, if you’re a SaaS product, you can check your customer product data for trends around the most popular features. \n\nClickUp’s Content Manager, Erica Chappell gives an example: “if we present a marketing-related webinar, we look at ClickUp product data to find customers who use specific features that tell us they're marketers. This allows us to build a targeted list of contacts to invite to our webinars.”\n\nAnother example is if you are a content marketing agency, you could show a webinar opt-in form to all visitors to articles about keyword research, content optimization, and rank tracking. \n\n\n### **Plan Webinar Marketing Assets**\n\nYou’ll need webinar assets in order to promote your webinar. Some examples you should consider creating are the webinar landing page, copy and webinar collateral.\n\nA [webinar landing page](https://livestorm.co/blog/webinar-landing-pages) is a web page that’s used to promote your webinar and increase registration. You can find webinar templates on webinar hosting platforms like Livestorm, which allows you to create pages without coding knowledge for free.\n\nYou can also use a variety of live presentation templates to create your webinar collateral so you don’t have to start from scratch. When starting out, narrow down your webinar marketing assets to the most essential ones that will help drive webinar registrations.\n\n\n",{"id":23435,"__typename":2560,"feature":23436},"146639125",{"id":3722,"imageOnlyUsedForWowFeatures":23437,"productAnnouncementBlockTitle":3727,"productAnnouncementBlockText":3728},{"id":3724,"alt":3725,"height":2566,"url":3726,"width":2568},{"id":23439,"__typename":811,"text":23440},"146639126","### Determine Your Amplification Strategy\n\nWhile plenty of guides talk about webinar promotion through social media channels or email lists to gain awareness, one aspect not commonly discussed is amplification: using your own network or others to reach more people.\n\nFor example, partnering with an industry expert in your webinar will not only level up your webinar content but also boost the credibility of your brand. If your co-host also shares your webinar to his or her audience, you’ll reach more people and gain more webinar attendees without effort from your end.\n\nAnother way to attract engagement to your upcoming webinar is to offer registrants something for free if they share your webinar.\n\nHosting webinars on a third party platform is another great way to extend your reach, giving you access to attendees from different locations and interests. [Webinar marketing tools](https://livestorm.co/teams/marketing) allow you to target webinar registrants based on demographic or geographic data.\n\n\n### Set Up CRM and List Segmentation\n\nMake sure you are creating custom webinar lists. With list segmentation, you can send webinar follow-up emails or push webinar attendees into other email marketing workflows that are triggered by opting in.\n\nFor example, you could set up an email drip campaign for webinar attendees with slices of your webinar topic. Alternatively, you can segment your webinar contact lists to send follow-up emails only to people who have not opened your webinar campaign email or clicked your links.\n\n\n### Plan Post-marketing Efforts and Follow Up\n\nAfter your webinar, it’s important to send follow-up emails to get feedback and nurture your webinar leads for the sales team. Since the average attendee rate is around 44%, you’ll want to segment your list into those who attended and those who did not. \n\nFor webinar attendees, send a webinar post-event survey and ask for feedback. You can also request reviews to your participants after the event, although be mindful that you don’t overdo webinar reviews since attendees are already getting webinar marketing emails from you.\n\n\n",{"id":23442,"__typename":2560,"feature":23443},"146639136",{"id":3387,"imageOnlyUsedForWowFeatures":23444,"productAnnouncementBlockTitle":3392,"productAnnouncementBlockText":3393},{"id":3389,"alt":3390,"height":2566,"url":3391,"width":2568},{"id":23446,"__typename":811,"text":23447},"146639137","### Organize Your Planning with Project Management Tools\n\nThe entire webinar management process involves many moving pieces. You’ll need to have a [project management system](https://clickup.com/project-management-software) to organize all your work. \n\nProject management software like ClickUp allows you to manage all your webinar planning from one web-based platform. You can organize webinars in your lists, create webinar checklists, tag project stakeholders, and create automations and triggers. Additionally, with ClickUp Forms you can collect feedback and new ideas for future webinars.\n\nClickUp's Customer Success Lead Sophia Kaminsky who has run multiple enterprise-focused webinars recommends using task templates to easily remap due dates and duplicate the same workflow across multiple webinars. \n\nWith additional features like Dashboards to display data analytics and Whiteboards to help create brand collateral, ClickUp is a webinar project management platform you can’t live without. \n\n\n## The Takeaway\n\nWebinars are an inexpensive way to generate leads and increase brand awareness. By planning your webinar promotions, you can amplify the value webinars bring to your business. \n\nWith webinar software like Livestorm and project management tools like ClickUp, you can easily set up your webinar marketing strategy and plan.\n\n_This article was co-written by Mason Yu, a Sr. SEO Specialist at ClickUp the all-in-one project management software with a mission of saving people time. He has self-hosted marketing webinars for music teachers and is a regular guest speaker at the Juilliard School of Music._\n",{"id":1474,"alt":1475,"height":1476,"url":1477,"width":1478},"2022-03-16",[],"We break down webinar marketing planning into 7 simple steps like research, webinar promotion and more.",[],"In this article, we’ll go over the benefits of planning for your webinar and 7 top actionable tips to get you moving forward with your webinar marketing strategy. ","Webinar Marketing Guide- 7 Strategies and Tips for Success",{"id":12322,"alternativeVersions":23456,"_locales":23458,"_publishedAt":23459,"_updatedAt":23460,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":23461,"blogPostAuthor":23463,"cluster":23465,"content":23472,"coverImage":36,"coverWithImgix":23503,"bottomContentOffer":166,"date":23504,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":23505,"relatedPillarPage":166,"seoDescription":12360,"sidebarContentCard":166,"structuredData":23506,"subtitle":12360,"title":12361,"slug":12359},[23457],{"locale":756,"value":12359},[756],"2023-02-22T15:18:10+01:00","2023-02-22T15:17:54+01:00",[23462],{"id":1301,"name":694,"slug":695},{"id":2076,"avatar":23464,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":6606,"bottomContentCardCtaTitle":780,"bottomContentCardText":6607,"bottomContentCardTitle":6608,"displayCustomerLogoSection":493,"headerCtaText":6609,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":23466,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":6624,"title":6625,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":6611,"trackName":32,"trackNameFallback":6612,"backgroundImage":23467,"coMarketing":166,"ebook":23468,"image":23469,"resourceType":23470,"shortDescription":6622,"slug":6623,"title":6612},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":6615},{"id":6617,"alt":6618,"height":564,"url":6619,"width":551},{"id":1339,"color":394,"cta":800,"icon":23471,"name":554},{"id":410,"name":411},[23473,23474,23475,23481,23482,23486,23487,23491,23492,23498,23499,23502],{"id":12328,"__typename":811,"text":12329},{"id":12331,"__typename":811,"text":12332},{"id":23476,"__typename":833,"image":23477},"120772031",{"id":23478,"alt":23479,"height":1776,"url":23480,"width":1778},"46249330","Divide the onboarding process into different stages with Livestorm","https://livestorm.imgix.net/1127/1649174663-pexels-canva-studio-3194518_11zon.jpg",{"id":12335,"__typename":811,"text":12336},{"id":23483,"__typename":833,"image":23484},"120772033",{"id":5686,"alt":23485,"height":1776,"url":5688,"width":1778},"Introductions during the onboarding process",{"id":12339,"__typename":811,"text":12340},{"id":23488,"__typename":2560,"feature":23489},"146639082",{"id":2562,"imageOnlyUsedForWowFeatures":23490,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":12343,"__typename":811,"text":12344},{"id":23493,"__typename":833,"image":23494},"120865777",{"id":23495,"alt":23496,"height":3433,"url":23497,"width":1778},"46249362","Phase two of onboarding new employees","https://livestorm.imgix.net/1127/1649175131-pexels-fauxels-3184422_11zon.jpg",{"id":12347,"__typename":811,"text":12348},{"__typename":2418,"id":23500,"heading":21598,"paragraph":21599,"callToAction":23501},"146639087",{"id":64,"slot":65,"slug":66},{"id":12351,"__typename":811,"text":12352},{"id":12354,"alt":12355,"height":12356,"url":12357,"width":12358},"2022-04-13",[],[23507],{"id":23508,"contentData":23509},"120772255",{"@context":1143,"@type":1144,"mainEntity":23510},[23511,23515,23519,23523,23527,23531,23535,23539],{"@type":1147,"name":23512,"acceptedAnswer":23513},"What is a phased onboarding process?",{"@type":1150,"text":23514},"A phased onboarding process gives structure to employee onboarding, with each phase focusing on a different aspect of the employee’s integration into their team and company. We normally think of there being four employee onboarding phases, which we talk about, below.",{"@type":1147,"name":23516,"acceptedAnswer":23517},"What are the benefits of dividing employee onboarding into phases?",{"@type":1150,"text":23518},"While onboarding can vary in many ways depending on the organization – or even department – you can still divide it into basic stages, so new hires always receive the attention they need at the right time. Some of the advantages of approaching employee onboarding in this way include: Being highly organized so you always know what the priorities are for new hires’ development. Being consistent, so no new hires are given less attention than others. Helping teams and managers know what to expect throughout onboarding. Giving new hires the support they need without ever overloading them",{"@type":1147,"name":23520,"acceptedAnswer":23521},"Why is pre-onboarding important?",{"@type":1150,"text":23522},"One of the key things to remember throughout employee onboarding is that both parties wish to make a great first impression. You can help everyone do this by giving new employees a warm welcome, providing them with all the key information they need to get started, and by being highly organized so no time is wasted on their first day.",{"@type":1147,"name":23524,"acceptedAnswer":23525},"What can you do to support new employees as they complete their employee onboarding?",{"@type":1150,"text":23526},"While most of your onboarding responsibilities are complete once employees enter phase four, you can continue to facilitate their smooth transition into the role by: Setting up regular meetings between new hires and their manager. Providing new hires with additional employee training. Here, a solution like Livestorm is ideal as you can use unlimited event replays and engagement analytics to track what employees have watched. Meeting with their manager to ensure their performance meets expectations. Continuing to conduct regular check-ins to make sure new employees are satisfied with their role and the company culture. During these check-ins, you can have further reviews to gain feedback a better understanding of how successful the onboarding process has been",{"@type":1147,"name":23528,"acceptedAnswer":23529},"How do you know when the employee onboarding is finished?",{"@type":1150,"text":23530},"A final onboarding check-in is useful around six months into a new job. By this time, employees in most roles are fully engaged with their tasks and embedded in the company culture, able to accept their various responsibilities with confidence, and take important decisions autonomously. Well done you.",{"@type":1147,"name":23532,"acceptedAnswer":23533},"What is the onboarding process for a new employee?",{"@type":1150,"text":23534},"There are 4 phases to employee onboarding. These are: Pre-boarding, where new hires complete essential paperwork before their first day. Introductions, where they meet the team and learn about company culture. Discovery, where they being on-the-job training proper. Review, where mutual feedback is provided to improve everyone’s performance",{"@type":1147,"name":23536,"acceptedAnswer":23537},"What is the first step in onboarding?",{"@type":1150,"text":23538},"Following pre-boarding, the phase during which essential paperwork is completed, the first step in employee onboarding is a warm welcome. This could be in the form of an email, a video call, or an in-person meeting, where you introduce the new hire to the company basics, and express your enthusiasm for their joining the team.",{"@type":1147,"name":23540,"acceptedAnswer":23541},"What is an example of onboarding?",{"@type":1150,"text":23542},"A good example of onboarding an employee is a team breakfast on the first day to welcome a new employee. This could be followed by connecting the new employee with an experienced colleague, as part of a buddy system. Then the newcomer can be introduced to some of the tools they’ll be working with on a daily basis.",{"id":23544,"alternativeVersions":23545,"_locales":23548,"_publishedAt":23549,"_updatedAt":23550,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":23551,"blogPostAuthor":23553,"cluster":23555,"content":23562,"coverImage":36,"coverWithImgix":23635,"bottomContentOffer":166,"date":23639,"headerCta":493,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":23640,"relatedPillarPage":166,"seoDescription":23641,"sidebarContentCard":493,"structuredData":23642,"subtitle":23641,"title":23679,"slug":23547},"146621127",[23546],{"locale":756,"value":23547},"virtual-collaboration",[756],"2023-03-21T15:24:41+01:00","2023-02-21T18:59:49+01:00",[23552],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":23554,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":9078,"bottomContentCardCtaTitle":780,"bottomContentCardText":9079,"bottomContentCardTitle":7001,"displayCustomerLogoSection":493,"headerCtaText":9080,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":23556,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":9087,"title":9088,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":5546,"trackName":32,"trackNameFallback":5547,"backgroundImage":23557,"coMarketing":166,"ebook":23558,"image":23559,"resourceType":23560,"shortDescription":5557,"slug":5558,"title":5547},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5550},{"id":5552,"alt":5553,"height":564,"url":5554,"width":551},{"id":1339,"color":394,"cta":800,"icon":23561,"name":554},{"id":410,"name":411},[23563,23566,23569,23576,23579,23582,23586,23589,23595,23598,23602,23605,23612,23615,23618,23622,23625,23629,23632],{"id":23564,"__typename":811,"text":23565},"146621132","The best, most successful businesses have employees with great collaborative chemistry who can work effectively in teams.\n\nYou might think that nailing virtual collaboration would be more challenging: Which tools should you use? How will you get buy-in from your team? Can you even collaborate effectively through a screen? Spoiler alert: you can! \n\n**The truth is, you’re probably already collaborating online - you just haven’t stopped to name those interactions.** In this article, we'll explain what virtual collaboration is (and its benefits) and share some examples and best practices to try with your team.",{"id":23567,"__typename":811,"text":23568},"146621133","## What is **virtual collaboration?**",{"id":23570,"__typename":833,"image":23571},"146621134",{"id":23572,"alt":23573,"height":23574,"url":23575,"width":2200},"49195637","Team members sitting on a table with tech devices on top showing a presentation",1001,"https://livestorm.imgix.net/1127/1677001135-a-team-sitting-on-a-table-with-tech-devices-on-top-showing-a-presentation.jpeg",{"id":23577,"__typename":811,"text":23578},"146621135","Virtual collaboration is any form of idea sharing that happens online. It comes to life in a few different ways, like: \n\n\n\n* Hopping on a video call\n* Chatting through instant messaging apps\n* Handling projects on task management tools\n* Editing shared documents\n* Adding content to virtual whiteboards\n* Answering forum questions and transferring knowledge\n\n\n## **What are the benefits** of virtual collaboration?\n\n**Promoting teamwork is a good thing in itself, but how is virtual collaboration beneficial for your business?** Here are seven good reasons to collaborate virtually: \n\n\n\n1. You and your colleagues can work anywhere\n2. Collaboration becomes more flexible \n3. You can improve your team’s productivity \n4. Communication becomes more immediate \n5. You can collaborate easily with different departments \n6. You never miss an interaction\n7. Meetings can be more engaging\n\n\n### **1. You and your colleagues can work anywhere**\n\nWith virtual collaboration, team members can reach out to anyone despite their location. This could help your brainstorming sessions because the place where you live shapes the way you think. So, connecting with people that come from different cultures might help ideas flow. You also get to connect easily with peers that might have faced similar challenges in a different market - or a global network of potential clients.\n\n\n### **2. Collaboration becomes more flexible**\n\nVirtual collaboration removes the scheduling barrier. You don’t have to be online at the same time as your team to collaborate on your projects. You can connect asynchronously and overcome timezone or schedule clashes by using apps like Loom, [Miro](https://livestorm.co/integrations/miro), Slack, or Google Docs. \n\n\n### **3. You can improve your team’s productivity**\n\nMeetings are a fantastic way to connect with your team, get alignment, and define responsibilities. But sometimes, squeezing yet another meeting into your schedule means delaying other important tasks. Virtual collaboration software can help you catch up. For example, with video conferencing software, you can skip that [virtual meeting](https://livestorm.co/resources/guides/virtual-meetings) and watch the replay (at 1.2x speed!) when you actually have time.\n\n\n### **4. Communication becomes more immediate** \n\nVirtual collaboration tools shorten communication times as you can simply message someone through the corporate chat and get an instant response – if they’re available at that time. With these chat apps, you can also ask to jump on a quick call without needing to see them in person, schedule a meeting, or wait hours for them to answer your email. Virtual collaboration tools for brainstorming also make communication more immediate as you can add ideas to shared whiteboards or documents right when you get them.\n\n\n### **5. You can collaborate easily with different departments** \n\nIf you’re working in a remote or hybrid company it’s possible that you don’t ever get to speak to people from other departments. But your work is probably impacted by or impacting theirs in some way. With virtual collaboration, you can interact with anyone in your company with a single chat message or pre-recorded video.\n\n\n### **6. You never miss an interaction**\n\n\nVirtual collaboration tools can record your meetings, save your files, and download an archive of your chat conversations. This means that if you ever start elaborating on an idea and forget to write it down, you can easily find it on a recording or by looking at the file’s version history. \n\n\n### **7. Meetings can be more engaging**\n\nIf you use a platform with strong interactive features you can turn boring meetings into more collaborative ones. With a [video engagement](https://livestorm.co/resources/guides/video-engagement) platform like Livestorm, you have access to digital whiteboards, screen sharing, and virtual breakout rooms. You can also organize interactions using features like the Q&A tab or the “raise a hand” feature. That way, you can host [engaging virtual meetings](https://livestorm.co/blog/engaging-online-meetings) that promote collaboration without having multiple people speaking at the same time.",{"id":23580,"__typename":811,"text":23581},"146621140","## **9 Examples** of virtual collaboration to try\n\n**You know what virtual collaboration is and why it’s good for your business, so how do you start?** And how do you create spaces for virtual collaboration without dramatically changing your processes?\n\nHere’s a list of nine examples of virtual collaboration to get you inspired: \n\n\n\n1. Online meetings\n2. Dry runs\n3. Lessons learned sessions\n4. Live training\n5. Document collaboration\n6. Brainstorming sessions\n7. Virtual project management\n8. Virtual coworking sessions\n9. Team building activities \n10. Office hours\n\n\n### **1. Virtual team meetings**",{"id":23583,"__typename":833,"image":23584},"146621143",{"id":13931,"alt":23585,"height":3402,"url":13933,"width":899},"Browser-based team collaboration meeting on Livestorm",{"id":23587,"__typename":811,"text":23588},"146621144","Virtual meetings are the easiest way to collaborate with others online. You just need to get on a video call and start idea-sharing. To boost collaboration, meetings should have a structured agenda to avoid misusing people’s time and having empty interactions. \n\n\n**Pro tip:** You can use Livestrom to host high-quality, easy-to-access, and engaging meetings. Record them and share the replay with all invited attendees automatically after the call.\n\n\n### **2. Presentation dry run**\n\nIf you have a webinar or presentation coming up, collaborate with others from your team by inviting them to do a dry run of your session. Ask them to join a meeting at a scheduled time and go through each one of your slides. Play audio or video files and double check your mic and camera are working properly. \n\nIf you’re hosting the session on Livestorm, you can [share a presentation](https://support.livestorm.co/article/43-share-a-presentation-on-livestorm) either by screen sharing or adding a [Visme](https://livestorm.co/integrations/plugin-visme), Google Slides, Keynote, or [PowerPoint](https://livestorm.co/integrations/powerpoint) presentation. \n\n\n### **3. Feedback or “lessons learned” session**\n\nYou don’t need to be in software development to make the most of Agile best practices like retrospectives (a.k.a “lessons learned” sessions). During these sessions, project managers get their team together to evaluate a project, listing what went well, what they learned, and what they could’ve done better. You can host yours using a virtual meeting platform or ask your team to fill in a feedback form via Typeform or Google Forms.\n\n\n### **4. Live training session**",{"id":23590,"__typename":833,"image":23591},"146621149",{"id":23592,"alt":23593,"height":357,"url":23594,"width":359},"48607218","Online training session hosted on Livestorm in real-time","https://livestorm.imgix.net/1127/1683118907-customer-training.jpg",{"id":23596,"__typename":811,"text":23597},"146621150","Host a live training session and invite team members to participate using your virtual meeting platform's features. If you’re using Livestorm, you can foster collaboration with:\n\n\n\n* In-app chat \n* Q&A tab\n* Virtual whiteboard \n* Polls\n* Breakout rooms\n\nYou can even use Livestorm to automate customer training sessions and improve your productivity - like Nick DeSimone from [Workable](https://livestorm.co/customers/workable). Nick uses Livestorm to host customer training, track engagement, and scale the customer onboarding process.\n\n\n### **5. Document collaboration and editing**\n\nInteract with your team by editing a shared document live or asynchronously. You can do this on Google Drive or OneDrive, and on other kinds of apps that produce text files like Notion, AirTable, or ClickUp. You might find it useful to collaborate with peers on a shared file when drafting a one-pager for the leadership team to read or designing a standard operating procedure (SOP). \n\n\n### **6. Remote brainstorming sessions**\n",{"id":23599,"__typename":833,"image":23600},"146621152",{"id":3400,"alt":23601,"height":3402,"url":3403,"width":899},"Person hosting a meeting and sharing a Miro whiteboard from Livestorm",{"id":23603,"__typename":811,"text":23604},"146621153","If you’ve ever asked a co-worker for help, you might as well have had an informal brainstorming session. Usually, brainstorming meetings involve two or more people coming up with ideas to solve a problem. \n\nYou can host a brainstorming event on Livestorm and invite people to participate. Moderate the discussion by inviting people on stage, running polls, or sharing an interactive virtual whiteboard from [Mural](https://livestorm.co/integrations/mural). \n\n\n### **7. Virtual project management and task assignments**",{"id":23606,"__typename":833,"image":23607},"146621156",{"id":23608,"alt":23609,"height":23610,"url":23611,"width":357},"49195642","ClickUp project management tool board view",883,"https://livestorm.imgix.net/1127/1677001329-clickup-project-management-tool-board-view.jpg",{"id":23613,"__typename":811,"text":23614},"146621157","Create a shared board with a backlog of tasks and assign them to team members. If you’re visualizing a Kanban board, you’ll see three to four additional lists for work in progress, completed tasks, and blocked items. Depending on the project management app, you can see your work in a calendar, a list, or a Gantt diagram view. We like ClickUp, Jira, Asana, and Trello. \n\n**Pro tip:** If you work with external stakeholders, get a project manager to handle and assign all client fulfillment tasks so you can ensure all pending tasks are completed by a deadline.\n\n\n### **8. Virtual coworking sessions**\n\nWorking remotely isn’t a synonym for working alone. So, create opportunities for your team to connect virtually. For example, you can promote online teamwork s by inviting people to virtual coworking sessions. Get 5-7 people in a virtual meeting room and share a Pomodoro timer on your screen. Everyone will work individually for 30 minutes, chat for five, and get back to work again after the timer goes off – repeat three to four times. \n\n\n### **9. Team building activities**\n\nBuilding a strong culture at work will help your team members to collaborate. Try team-building exercises that help everyone to get to know each other, trust each other, and communicate more effectively. \n\nTeam building doesn’t always have to mean doing escape rooms, either. It can be as simple as taking five minutes at the beginning of every meeting to celebrate individual wins or laugh about something funny someone’s kid or pet did that week. You can even share [memes about virtual meetings](https://livestorm.co/blog/virtual-meeting-memes) in the team chat to lighten things up on a Friday.\n\n\n### **10. Office hours and Q&A sessions**\n\nEven if your direct reports live on the other side of the world, you should be easy to approach. Set up a weekly office hour for colleagues to drop in and chat – or host a quarterly Q&A session on new processes, tools, or goals. The idea is to give people a chance to be heard and solve blockers that are preventing them from collaborating well.\n\n**Pro tip:** With Livestorm, you can set up recurring meetings from the meeting platform or your Google Calendar. Do this to save time individually booking office hours.\n\n\n## **11 Virtual collaboration best practices** for your team\n\nHaving too many people interacting on the same document or meeting can get messy really fast. **Add a structure to virtual collaboration by following these [best practices for online meetings](https://livestorm.co/blog/virtual-meeting-best-practices) and other virtual interactions**: \n\n\n\n1. Establish communication guidelines\n2. Set clear rules and expectations\n3. Use a versatile video conferencing platform\n4. Invest in a few collaborative apps\n5. Record important meetings and training sessions\n6. Use the right project management tool\n7. Use automation to schedule messages and tasks \n8. Offer flexible remote collaboration\n9. Choose participants carefully\n10. Encourage participation\n11. Leave room for fun\n\n\n### **1. Establish communication guidelines**\n\nMake it clear for everyone in the company what’s expected from them when they communicate with each other. Do you expect your team to answer messages within an hour or a day? Do you set “focus” periods on Slack? Do you prefer to use email or a shared drive to send important files? What’s your take on feedback? How can people approach the leadership team? What’s the proper [virtual meeting etiquette](https://livestorm.co/blog/virtual-meeting-etiquette)? \n \nCreate a document answering all of the questions, include it in the onboarding bible, and make it accessible to everyone. \n\n\n### **2. Set clear rules and expectations**\n\nEvery time you invite people to an in-person or virtual meeting, you need to be clear about what you need from them. Otherwise, communication issues will harm productivity and morale. For example, if you’re planning a new e-book, but you haven’t given your team any pointers on the theme or audience, your team will get dispirited as the meeting drags on with no success.\n\n\n### **3. Use a versatile video conferencing platform**\n\nIf you’re working for a remote, hybrid, or multinational organization, you need high-performing [online meeting software](https://livestorm.co/online-meeting-software) that can facilitate face-to-face communication. Livestorm is one of the [best apps for online meetings](https://livestorm.co/blog/best-online-meeting-apps) because you can host any kind of event (from 1:1s to large webinars) right in your browser, with a suite of engagement features to help you get more from each interaction.\n\n\n### **4. Invest in a few collaborative apps**\n\nIf you’re connecting virtually, you need to pay for tools that will simplify collaboration. These tools can help you automate processes and personalize interactions simultaneously. \n\nWe recommend investing in a:\n\n\n\n* **[Video conferencing](https://livestorm.co/resources/guides/what-is-video-conferencing) platform** - Livestorm\n* **Virtual whiteboard** - Miro or Mural\n* **Project management tool** - ClickUp, Jira, Trello, or Asana\n* **CRM** - Salesforce, Hubspot, or Marketo.\n* **HR remote workplace** - BambooHR or HRLocker\n* **Asynchronous video app** - Loom or Vimeo",{"id":23616,"__typename":811,"text":23617},"146621172","### **5. Record important meetings and training sessions**\n",{"id":23619,"__typename":833,"image":23620},"146621173",{"id":7107,"alt":23621,"height":3402,"url":7109,"width":899},"Six people on a Livestorm recorded video call and a list of people who downloaded the replay",{"id":23623,"__typename":811,"text":23624},"146621174","It’s good practice to record all important meetings and training so the people who couldn’t attend can rewatch it later. This practice simplifies collaboration for teams with multiple time zones. \n\n\n### **6. Use the right project management tool**\n\nPlanning your workload on a visual project management tool lets everyone have a clear to-list and avoid leaving tasks unattended. Project management tools usually have a comment section where you can leave notes for your co-workers and inform them in case you need to move a deadline or clarification. \n\n**Pro tip:** Avoid using these tools to micromanage your team. Instead, create workflows and trust that they’ll perform on time or communicate if can’t meet the deadline. If someone has trouble meeting their goals, have a private conversation about what’s causing it and how to help.\n\n\n### **7. Use automation to schedule messages and tasks** \n\nWhen you work with remote teams, it’s hard to know exactly when someone is online or if it’s out of their working hours. It’s good practice to schedule messages to go out at a time you’re certain they’ll be online. You can also create recurring tasks and use apps like Zapier to automate task alerts or notifications. That way, urgent approvals can be triggered and closed even when you’re offline.\n\n\n### **8. Offer flexible remote collaboration**\n\nWorking in different locations and time zones is a huge benefit of remote work but can lead to communication issues – if you’re not prepared. Make sure part of your collaboration is done asynchronously (i.e. not live). For example, share feedback via a Loom video or use a shared document to brainstorm ideas at different times.\n\n**Pro tip:** Circle back to the first item on this list and be very clear about what the business expectation is in terms of communication. \n\n\n### **9. Choose participants carefully**\n\nAvoid wasting people’s time by only involving team members in projects or tasks that are relevant to them. If you do need to host larger sessions, don’t sacrifice collaboration time. Divide people into breakout rooms to hold discussions in smaller, more focused, and less intimidating groups. \n\nIf you’re using a collaborative whiteboard or document to interact and edit a file, pick the participants by hand. This avoids having too many people working on the doc at the same time and getting redundant ideas. ",{"id":23626,"__typename":833,"image":23627},"146621186",{"id":20392,"alt":23628,"height":3402,"url":20394,"width":899},"Breakout rooms feature on Livestorm’s virtual space",{"id":23630,"__typename":811,"text":23631},"146621187","### **10. Encourage participation**\n\nMake sure you onboard your employees properly and train them on your collaboration tools so everyone can participate. Remember, it can take people a while to get familiar with different platforms, and some may have different learning styles. Sometimes it’s worth asking people directly whether they feel comfortable with a tool - or if they could use some extra help.\n\n\n### **11. Leave room for fun**\n\nYou can’t force team bonding, but you can create spaces for your team to chat about non-work-related topics. This can be as simple as asking everyone to join meetings with a [virtual background](https://livestorm.co/virtual-background-library) of their dream work space or by taking 5-10 mins for [virtual meeting icebreakers](https://livestorm.co/resources/ebooks/50-ice-breakers-virtual-meetings). \n\nAccording to Gallup, having a best friend at work increases overall job satisfaction. So, if you foster fun interactions, it’s likely that your team will become friends with each other and be more happy and collaborative. \n\n\n## Should you **invest in virtual collaboration?**\n\nWorkplaces change all the time. But, whether you brainstorm using flip pads and markers or on a virtual whiteboard, one thing remains the same: collaboration makes your team stronger and your organization more successful.\n\n**If you want to access global employee talent pools or partnerships, investing in virtual collaboration is no longer a choice but an obligation.**\n\nGet your team to collaborate effectively by investing in a video engagement tool. Livestorm supports all these kinds of video communication from one platform: \n\n\n\n* 1:1 and group meetings\n* Webinars, training, and brainstorming sessions\n* Recurring events for office hours\n* Engaging online events\n\nCollaborate online to improve productivity levels, communication, team building, and overall employee satisfaction.",{"id":23633,"__typename":811,"text":23634},"146621190","## **Frequently asked questions** about virtual collaboration\n\n\n### **What are the 4 types of collaboration?**\n\nThe four types of collaboration are:\n\n\n\n* **Team collaboration.** Any form of face-to-face collaboration between team members that already know each other. Team collaboration can take the form of a brainstorming session, project kick-off call, or retrospective.\n* **Cross-departmental collaboration.** This happens when two or more teams from different functions connect to work together toward a common goal. An example of this is when the sales and marketing team get together to discuss how to rebrand a product to show the USP.\n* **Asynchronous collaboration.** Any kind of collaboration that happens online, where each person participates at their own pace, at a time that suits them. For example, leaving comments in a thread, adding ideas to a whiteboard, and sharing feedback via pre-recorded video can all happen asynchronously. \n* **Live collaboration.** Any form of interaction that happens between colleagues where participants are interacting at chatting at the same time. \n\n\n### **Why is virtual collaboration important?**\n\nVirtual collaboration is important because it can:\n\n\n\n* Improve team productivity\n* Boost idea generation\n* Shorten communication times\n* Strengthen team building\n\n\n### **What are the best virtual collaboration tools?**\n\nThe best virtual collaboration tools are:\n\n\n\n* **Livestorm** for all video conferencing needs\n* **Miro and Mural** for collaboration on a virtual whiteboard\n* **ClickUp** for project management\n* **Notion** for idea generation\n* **Google Suite and OneDrive** for cloud-based file sharing and editing\n\n\n### **What are virtual collaboration skills?**\n\nVirtual collaboration skills include: \n\n\n\n* Proactive communication \n* Active listening\n* The ability to give and receive feedback\n* Tool management",{"id":23636,"alt":23637,"height":2226,"url":23638,"width":1778},"49195663","What is Virtual Collaboration The Detailed Guide","https://livestorm.imgix.net/1127/1677002165-what-is-virtual-collaboration-the-detailed-guide.jpg","2023-02-21",[],"Collaboration happens all the time, even when you’re not formally planning it. Here’s how to make virtual collaboration effective and fun. ",[23643],{"id":23644,"contentData":23645},"146621240",{"@context":1143,"@type":1144,"mainEntity":23646},[23647,23651,23655,23659,23663,23667,23671,23675],{"@type":1147,"name":23648,"acceptedAnswer":23649},"What is virtual collaboration?",{"@type":1150,"text":23650},"Virtual collaboration is any form of idea sharing that happens online. It comes to life in a few different ways, like: Hopping on a video call Chatting through instant messaging apps Handling projects on task management tools Editing shared documents Adding content to virtual whiteboards Answering forum questions and transferring knowledge",{"@type":1147,"name":23652,"acceptedAnswer":23653},"What are the benefits of virtual collaboration?",{"@type":1150,"text":23654},"Promoting teamwork is a good thing in itself, but how is virtual collaboration beneficial for your business? Here are seven good reasons to collaborate virtually: You and your colleagues can work anywhere Collaboration becomes more flexible You can improve your team’s productivity Communication becomes more immediate You can collaborate easily with different departments You never miss an interaction Meetings can be more engaging",{"@type":1147,"name":23656,"acceptedAnswer":23657},"9 Examples of virtual collaboration to try",{"@type":1150,"text":23658},"You know what virtual collaboration is and why it’s good for your business, so how do you start? And how do you create spaces for virtual collaboration without dramatically changing your processes? Here’s a list of nine examples of virtual collaboration to get you inspired: Online meetings Dry runs Lessons learned sessions Live training Document collaboration Brainstorming sessions Virtual project management Virtual coworking sessions Team building activities Office hours",{"@type":1147,"name":23660,"acceptedAnswer":23661},"Should you invest in virtual collaboration?",{"@type":1150,"text":23662},"Workplaces change all the time. But, whether you brainstorm using flip pads and markers or on a virtual whiteboard, one thing remains the same: collaboration makes your team stronger and your organization more successful. If you want to access global employee talent pools or partnerships, investing in virtual collaboration is no longer a choice but an obligation. Get your team to collaborate effectively by investing in a video engagement tool. Livestorm supports all these kinds of video communication from one platform: 1:1 and group meetings Webinars, training, and brainstorming sessions Recurring events for office hours Engaging online events Collaborate online to improve productivity levels, communication, team building, and overall employee satisfaction.",{"@type":1147,"name":23664,"acceptedAnswer":23665},"What are the 4 types of collaboration?",{"@type":1150,"text":23666},"The four types of collaboration are: Team collaboration. Any form of face-to-face collaboration between team members that already know each other. Team collaboration can take the form of a brainstorming session, project kick-off call, or retrospective. Cross-departmental collaboration. This happens when two or more teams from different functions connect to work together toward a common goal. An example of this is when the sales and marketing team get together to discuss how to rebrand a product to show the USP. Asynchronous collaboration. Any kind of collaboration that happens online, where each person participates at their own pace, at a time that suits them. For example, leaving comments in a thread, adding ideas to a whiteboard, and sharing feedback via pre-recorded video can all happen asynchronously. Live collaboration. Any form of interaction that happens between colleagues where participants are interacting at chatting at the same time.",{"@type":1147,"name":23668,"acceptedAnswer":23669},"Why is virtual collaboration important?",{"@type":1150,"text":23670},"Virtual collaboration is important because it can: Improve team productivity Boost idea generation Shorten communication times Strengthen team building",{"@type":1147,"name":23672,"acceptedAnswer":23673},"What are the best virtual collaboration tools?",{"@type":1150,"text":23674},"The best virtual collaboration tools are: Livestorm for all video conferencing needs Miro and Mural for collaboration on a virtual whiteboard ClickUp for project management Notion for idea generation Google Suite and OneDrive for cloud-based file sharing and editing",{"@type":1147,"name":23676,"acceptedAnswer":23677},"What are virtual collaboration skills?",{"@type":1150,"text":23678},"Virtual collaboration skills include: Proactive communication Active listening The ability to give and receive feedback Tool management","What is Virtual Collaboration? The Detailed Guide ",{"id":23681,"alternativeVersions":23682,"_locales":23685,"_publishedAt":23686,"_updatedAt":23687,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":23688,"blogPostAuthor":23690,"cluster":23692,"content":23701,"coverImage":36,"coverWithImgix":23771,"bottomContentOffer":166,"date":23775,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":23776,"relatedPillarPage":166,"seoDescription":23777,"sidebarContentCard":166,"structuredData":23778,"subtitle":23777,"title":23773,"slug":23684},"122157021",[23683],{"locale":756,"value":23684},"virtual-event-success-metrics",[756],"2023-02-16T10:12:10+01:00","2023-02-16T10:11:44+01:00",[23689],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":23691,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":23693,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":23694,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":23695,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":23696,"coMarketing":166,"ebook":23697,"image":23698,"resourceType":23699,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":23700,"name":554},{"id":410,"name":411},[23702,23705,23709,23712,23716,23719,23725,23728,23732,23735,23741,23744,23752,23755,23762,23765,23768],{"id":23703,"__typename":811,"text":23704},"122157018","Rome wasn’t built in a day, and neither are effective virtual events. **Developing them takes a lot of time, effort, coordination, and resources — so organizers want to do everything they can to make sure they’re a hit.**\n\nWhile virtual event success means different things to different people, it doesn’t have to be hard to measure. Simply figure out which key performance indicators (KPIs) best align with your online event objectives and track them accordingly. To help you do that, let’s dive into some of the top virtual event success metrics you should take into consideration.\n\n\n## How to define your **virtual event KPIs**\n\nGet crystal clear on your biggest virtual event objective **before you decide how you’re going to measure success.** Depending on your highest-priority goals, the KPIs you track will vary, for example:\n\n\n\n* If your goal is putting on an **[engaging virtual event](https://livestorm.co/blog/engaging-virtual-events)**, then you should monitor metrics like social media engagement, poll responses, in-event messaging, and Q&A numbers.\n* If your goal is **turning attendees into qualified leads**, then keep an eye on metrics like the number of registrations, email campaign metrics, and overall conversion rate.\n\n\n## How do you **measure engagement** with virtual events?\n\nWhile participant engagement can be hard to measure, these key performance indicators (KPIs) can tell you a lot about how people interacted with your virtual event:\n\n\n\n* **In-event engagement:** Participation time, [poll responses](https://livestorm.co/webinar-glossary/webinar-polls), [chats & messages](https://livestorm.co/webinar-glossary/webinar-chat), [Q&A](https://livestorm.co/webinar-glossary/webinar-questions) numbers.\n* **Pre and post-event engagement:** Email campaign metrics, social media engagement, on-demand event replay.\n\nYou can also use Livestorm’s [free video engagement calculator](https://video-engagement.org/score-calculator).\n\n\n## What are the **most important metrics** to measure virtual event success?\n\nEstablishing your top objectives perfectly positions you to decide which metrics will uncover whether your [virtual event](https://livestorm.co/resources/guides/what-is-a-virtual-event) was a hit or not. Some of the best options are email campaign metrics, registration numbers, social media engagement, attendance figures, participation time, polls, chat messages, Q&As, NPS, conversion rate, and on-demand event replay. \n\nThe list below will break down those metrics in more detail so you can determine which aligns best with your circumstances, so let’s dive in.\n\n\n### **1. Email campaign metrics**\n\nMost organizers use email marketing for [virtual event promotion](https://livestorm.co/blog/14-ideas-for-promoting-your-next-online-event) — in fact, as many as 76% of marketers say that email is the most effective way to drive online event registration.\n\nBut did you know that email campaign metrics like open rate and click-through rate (CTR) also provide great insights for virtual event success? \n\nFor instance, if you send out an email about an online event and it has higher or lower open rates than usual, **that’s a good indication of how interested your audience is in what you’re organizing.**\n\nLivestorm also has several email marketing-specific integrations like [Hubspot](https://livestorm.co/integrations/hubspot), [Mailchimp](https://livestorm.co/integrations/mailchimp), and [ActiveCampaign](https://livestorm.co/integrations/active-campaign), so you can sync your attendees with your subscriber lists, track engagement, and boost lead attribution within our platform.\n\n\n",{"id":23706,"__typename":2560,"feature":23707},"146519235",{"id":3387,"imageOnlyUsedForWowFeatures":23708,"productAnnouncementBlockTitle":3392,"productAnnouncementBlockText":3393},{"id":3389,"alt":3390,"height":2566,"url":3391,"width":2568},{"id":23710,"__typename":811,"text":23711},"146519236","### **2. The number of registrations**\n\nTracking how many people register for your virtual event is a useful success metric for a few reasons:\n\n\n\n* **Monitor lead generation:** People who sign up for your online event on your registration page become leads for your business. Even if they don’t end up attending, you’ll be able to send them follow-up email content and nurture them down your webinar funnel.\n* **Gauge interest:** If you’ve run other virtual events, you likely have a number of how many people usually register on average. If your number of registered participants is higher or lower than that average, you can get a good idea of how interesting your event is to your audience.\n* **Compare registrations vs. attendance:** Your registration numbers will almost always be greater than your attendance numbers, but comparing those two sets of data will help you understand how invested your audience is in your event.\n\n\n",{"id":23713,"__typename":2560,"feature":23714},"146519239",{"id":3722,"imageOnlyUsedForWowFeatures":23715,"productAnnouncementBlockTitle":3727,"productAnnouncementBlockText":3728},{"id":3724,"alt":3725,"height":2566,"url":3726,"width":2568},{"id":23717,"__typename":811,"text":23718},"146519240","### **3. Social media engagement**\n\n[Social media event marketing](https://livestorm.co/blog/guide-social-media-event-marketing) is an effective tactic for getting the word out about your online event, but have you considered monitoring your channels before and after it takes place to gauge success? **Social media activity is a great indication of how excited participants are about your event or how useful and share-worthy they found it.**\n\nHere’s what you should keep an eye on in your social media channels:\n\n\n\n* Likes, comments, and shares on the posts you made about your event\n* Reactions, responses, and reposts of the stories you made about your event\n* Tags related to your event\n* Follower count\n* Posts or stories made about your event with a specific hashtag (ex: **#MeasuringVirtualEventSuccess2022**)\n\nSome organizers use specific social media tools like SproutSocial and Hootsuite to analyze social media engagement surrounding their event. If you’re a Twitter fan, Livestorm also has a **[Twitter integration](https://livestorm.co/integrations/twitter)** you can use to promote events directly to your audience.\n\n\n### **4. Attendance figures**",{"id":23720,"__typename":833,"image":23721},"122157019",{"id":23722,"alt":23723,"height":2522,"url":23724,"width":2524},"46450252","Attendance success on live event","https://livestorm.imgix.net/1127/1651174344-participation-report_11zon.jpg",{"id":23726,"__typename":811,"text":23727},"122157020","Tracking event registration numbers is important, but you also need to calculate how many participants actually end up attending your event. Raw attendance numbers not only let you analyze gaps between registration and participation — they’re one of the best ways of determining your most successful virtual events over time.\n\nMonitoring _returning [webinar attendees](https://livestorm.co/webinar-glossary/webinar-attendees)_ vs. _new attendees_ is also useful to understand who your content is resonating with the most. **People who consistently tune into your virtual events are likely loyal to and excited about your brand and what you’ve got to say.** It’s worthwhile to reach out to returning attendees for feedback to make sure you’re effectively serving them and their networks, so they’ll be well-positioned to spread the word about your events in the future.\n\n\n### **5. Participation time**\n\n**Having lots of attendees doesn’t mean a thing if a large portion of them drop off after the first few minutes of your event.** Tracking how much time people spend participating in your event can tell you:\n\n\n\n* **If your webinar didn’t meet expectations:** If a lot of participants leave your event during the first few minutes, it’s possible that your marketing wasn’t consistent with your event reality or that people had high expectations that weren’t met.\n* **If your webinar was boring:** While it’s vital to fill your online events with quality content, it’s just as essential to make them dynamic, engaging, and interesting with elements like [live polls](https://livestorm.co/webinar-glossary/webinar-polls) to keep people captivated. If a lot of attendees leave around halfway through your event, it might not have been engaging enough.\n* **If you said something that didn’t align with your audience:** If a lot of people leave your webinar at the same time, it can be a signal that you made a mistake, expressed a controversial viewpoint, or simply took an approach that several participants didn’t agree with.\n\n\n",{"id":23729,"__typename":2560,"feature":23730},"146519245",{"id":2562,"imageOnlyUsedForWowFeatures":23731,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":23733,"__typename":811,"text":23734},"146519246","### **6. Polls**\n\nWebinar polls are short surveys that organizers can send out to participants while their event is taking place. With platforms like Livestorm, they can either be put together live or pre-made and scheduled in advance.\n\nWhile polls serve a practical purpose by checking for understanding or collecting feedback, they’re also [fun virtual event ideas](https://livestorm.co/blog/fun-virtual-event-ideas) that can ask relevant, light-hearted questions or act as ice breakers.\n\nIf your objective is an [engaging online meeting](https://livestorm.co/blog/engaging-online-meetings), polls are a fantastic tool. **Integrating them in your webinar prompts interaction _and_ analyzing response quality and numbers can help you understand how invested your audience was in your event.**\n\n\n### **7. Chat messages**",{"id":23736,"__typename":833,"image":23737},"122157219",{"id":23738,"alt":23739,"height":13306,"url":23740,"width":11812},"46914723","How to measure your reach on virtual events","https://livestorm.imgix.net/1127/1654867802-livestorm-chat-reactions.jpg",{"id":23742,"__typename":811,"text":23743},"122157220","When people are interested in an event they’re participating in, they’ve usually got something to say. That’s why keeping track of [video engagement metrics](https://livestorm.co/blog/video-engagement-metrics) like in-app chat messages is important — **you’ll get insight into how they’re interacting with what you’ve got to say and whether they’re enjoying the experience or not.**\n\nWhile in-event chat messages can be hard to quantify, here are some ideas of how you can measure them:\n\n\n\n* Count how many chat messages were sent throughout your webinar.\n* Identify specific moments in your webinar that prompted a large number of chat messages.\n* Classify chat messages into positive, negative, and neutral categories to get insight into audience sentiment.\n\n\n### **8. Questions & answers (Q&As)**\n\nQ&A periods are a common feature of virtual events, but they can do a lot more than just address participant questions — analyzing them lets you gauge engagement and can help determine how much your webinar resonated with your audience. Here’s why:\n\n\n\n* Since Q&A periods almost always happen at the end of a webinar, **getting lots of questions means many attendees stuck around to dig deep into the topic at hand**, which is a great indicator of success.\n* If you notice specific questions getting lots of upvotes, that means your participants are paying attention and interacting with each other. **Upvotes also give you insight into your audience’s most burning questions.**\n* **Question trends can help you zero in on what information your participants are most vs. least invested in**, which can inform the development of future online events.\n\nQ&A periods are also a great opportunity for [virtual event guests speakers to ask questions](https://livestorm.co/blog/questions-guest-speaker) and get a read on what stood out most to participants and how they benefited from the overall experience.\n\n\n### **9. Net Promoter Score (NPS)**",{"id":23745,"__typename":833,"image":23746},"122157221",{"id":23747,"alt":23748,"height":23749,"url":23750,"width":23751},"46914743","Virtual event success kpis",817,"https://livestorm.imgix.net/1127/1654867983-net-promoter-score.jpg",2177,{"id":23753,"__typename":811,"text":23754},"122157222","NPS typically measures customer loyalty and satisfaction, but it’s also a highly effective metric for understanding how well your virtual event resonated with participants.\n\n\n### How to **calculate your NPS?**\n\nTo calculate webinar NPS, subtract your percentage of detractors from your percentage of promoters.\n\nThe easiest way to calculate NPS is by sending a post-event survey to participants and asking them:\n\n_“On a scale of 1-10, how likely are you to recommend our company’s virtual events to your network?”_\n\nHere’s what NPS responses mean:\n\n\n\n* **Promoters (9-10):** Highly satisfied with your event, would return in the future, and are likely to recommend it to others enthusiastically.\n* **Passives (7-8):** More or less satisfied with your event, but weren’t totally sold on it.\n* **Detractors (0-6):** Generally unsatisfied with your event and are unlikely to return in the future.\n\n\n### **10. Conversion rate**",{"id":23756,"__typename":833,"image":23757},"122157223",{"id":23758,"alt":23759,"height":23760,"url":23761,"width":7735},"46914787","Virtual events engagement features",825,"https://livestorm.imgix.net/1127/1654868332-call-to-action.jpg",{"id":23763,"__typename":811,"text":23764},"122157224","If you’re striving to increase brand awareness, generate leads and drive future sales with your virtual event, be sure to track your conversion rate. That is, what percentage of your participants go from attendees to sales qualified leads (SQLs) over the course of your virtual event.\n\nIt’s also a good idea to compare conversion rates across multiple virtual events — that way, **you can zero in on where your marketing message was most effective and replicate it in the future.**\n\n\n### **11. Event replay**\n\nWhen you’re measuring how successful your virtual event was, consider how many people watched a replay of your webinar. \n\n**Simply tracking attendees often isn’t representative of your online’s event audience because as much as 25% of people watch recordings after the fact due to different time zones, scheduling conflicts, or simple forgetfulness**. That’s why it’s vital to choose a video conferencing platform like Livestorm that lets you track how many people caught your virtual event’s replay.\n\nSending out an email with a link to your webinar’s replay is also a great way to nurture your relationship with people who registered for your online event but didn’t end up attending.\n\n\n## What to look for in a **virtual event success dashboard**\n\nWhen searching for the right virtual event success dashboard, look for one that goes beyond tracking simple metrics like registrations and attendance. **[Livestorm’s dashboard](https://livestorm.co/webinar-glossary/webinar-dashboard) gives organizers an overview of _all_ their webinar’s insights, including everything from attendee details to engagement data.**\n\nWebinar dashboards are also supposed to make organizers’ lives easier — so the [best video conferencing software](https://livestorm.co/blog/choose-best-video-conferencing-software) will give you direct, easy access to all the information you need in one central place. Then, you can quickly analyze event success and consider key analytics to make strong, data-driven decisions for future events.\n\n\n",{"__typename":2418,"id":23766,"heading":13078,"paragraph":13079,"callToAction":23767},"146519256",{"id":64,"slot":65,"slug":66},{"id":23769,"__typename":811,"text":23770},"146519257","## A highly engaging virtual event is a **successful virtual event**\n\nAll in all, success means different things for different virtual events. The best way to measure just how fruitful yours was is by figuring out the top goals you want to work towards early on. Then, **track metrics that reveal key insights about your personal definition of virtual event success.**\n\nIt also goes without saying that the best online events have highly engaged audiences before, during, and after they take place. That’s why it’s so important to choose one of the [best video engagement platforms](https://livestorm.co/blog/choose-best-video-conferencing-software) like Livestorm that can do it all — help organize a frictionless, high-quality virtual event _and_ keep your audience engaged from beginning to end.\n\n\n## **Frequently asked questions** about virtual event success metrics\n\n\n### What is a virtual event KPI? \n\nA virtual event key performance indicator (KPI) is a metric that tells you how successful your virtual event was. There are many possible virtual event KPIs, including number of registrations, registration page visits, attendance figures, and participation time.\n\n\n### What is virtual event ROI?\n\nVirtual event return-on-investment (ROI) is how much money you make from a virtual event compared to how much you spent on it. While most event organizers calculate monetary virtual event ROIs, another approach is calculating value or benefit gained.\n\n\n### How do you calculate event ROI?\n\nTo calculate virtual event return-on-investment (ROI), divide your overall profit by your overall expenses and multiply the result by 100. For example, if you spent $2000 on a virtual event but made a profit of $5000, your ROI would be 250%.\n\n\n### How do you measure the success of a virtual event?\n\nTo measure the success of your virtual event, identify your biggest objective. Imagine the most important goal of your virtual event was engaging your audience as much as possible. In this case, you’d investigate key performance indicators like participation time, in-event messaging, Q&A numbers, and poll responses.\n\n\n### What are the most important metrics for virtual event success?\n\nThere are many different metrics that can tell you how successful your virtual event was. Here are 11 of our top examples:\n\n\n\n* Email campaign metrics\n* Number of registrations\n* Social media engagement\n* Attendance figures\n* Participation time\n* Polls\n* Chats\n* Q&A\n* Net Promoter Score (NPS)\n* Conversion rate\n* On-demand event replay",{"id":23772,"alt":23773,"height":1778,"url":23774,"width":2006},"46915279","11 Ways to Measure Your Virtual Event Success Metrics","https://livestorm.imgix.net/1127/1654870225-11-ways-to-measure-your-virtual-event-success-metrics.jpg","2022-06-14",[],"Organizing a webinar and wondering how to gauge its performance? Use this comprehensive list of 11 top virtual event success metrics to find out.",[23779],{"id":23780,"contentData":23781},"122158284",{"@context":1143,"@type":1144,"mainEntity":23782},[23783,23787,23791,23795,23799,23803,23807,23811],{"@type":1147,"name":23784,"acceptedAnswer":23785},"How do you measure engagement with virtual events?",{"@type":1150,"text":23786},"While participant engagement can be hard to measure, these key performance indicators (KPIs) can tell you a lot about how people interacted with your virtual event:In-event engagement: Participation time, poll responses, chats & messages, Q&A numbers.Pre and post-event engagement: Email campaign metrics, social media engagement, on-demand event replay.",{"@type":1147,"name":23788,"acceptedAnswer":23789},"What are the most important metrics to measure virtual event success?",{"@type":1150,"text":23790},"Establishing your top objectives perfectly positions you to decide which metrics will uncover whether your virtual event was a hit or not. Some of the best options are email campaign metrics, registration numbers, social media engagement, attendance figures, participation time, polls, chat messages, Q&As, NPS, conversion rate, and on-demand event replay.",{"@type":1147,"name":23792,"acceptedAnswer":23793},"How to calculate your NPS?",{"@type":1150,"text":23794},"To calculate webinar NPS, subtract your percentage of detractors from your percentage of promoters.",{"@type":1147,"name":23796,"acceptedAnswer":23797},"What is a virtual event KPI?",{"@type":1150,"text":23798},"A virtual event key performance indicator (KPI) is a metric that tells you how successful your virtual event was. There are many possible virtual event KPIs, including number of registrations, registration page visits, attendance figures, and participation time.",{"@type":1147,"name":23800,"acceptedAnswer":23801},"What is virtual event ROI?",{"@type":1150,"text":23802},"Virtual event return-on-investment (ROI) is how much money you make from a virtual event compared to how much you spent on it. While most event organizers calculate monetary virtual event ROIs, another approach is calculating value or benefit gained.",{"@type":1147,"name":23804,"acceptedAnswer":23805},"How do you calculate event ROI?",{"@type":1150,"text":23806},"To calculate virtual event return-on-investment (ROI), divide your overall profit by your overall expenses and multiply the result by 100. For example, if you spent $2000 on a virtual event but made a profit of $5000, your ROI would be 250%.",{"@type":1147,"name":23808,"acceptedAnswer":23809},"How do you measure the success of a virtual event?",{"@type":1150,"text":23810},"To measure the success of your virtual event, identify your biggest objective. Imagine the most important goal of your virtual event was engaging your audience as much as possible. In this case, you’d investigate key performance indicators like participation time, in-event messaging, Q&A numbers, and poll responses.",{"@type":1147,"name":23812,"acceptedAnswer":23813},"What are the most important metrics for virtual event success?",{"@type":1150,"text":23814},"There are many different metrics that can tell you how successful your virtual event was. Here are 11 of our top examples: Email campaign metrics, Number of registrations, Social media engagement, Attendance figures, Participation time, Polls, Chats, Q&A,Net Promoter Score (NPS), Conversion rate, On-demand event replay",{"id":23816,"alternativeVersions":23817,"_locales":23820,"_publishedAt":23821,"_updatedAt":23822,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":23823,"blogPostAuthor":23825,"cluster":23827,"content":23836,"coverImage":36,"coverWithImgix":23943,"bottomContentOffer":166,"date":23947,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":23948,"relatedPillarPage":166,"seoDescription":23949,"sidebarContentCard":166,"structuredData":23950,"subtitle":23974,"title":23945,"slug":23819},"146102750",[23818],{"locale":756,"value":23819},"virtual-training-platforms",[756],"2023-02-20T16:13:45+01:00","2023-02-15T21:10:36+01:00",[23824],{"id":1301,"name":694,"slug":695},{"id":2076,"avatar":23826,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":23828,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":23829,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":23830,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":23831,"coMarketing":166,"ebook":23832,"image":23833,"resourceType":23834,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":23835,"name":554},{"id":410,"name":411},[23837,23840,23844,23847,23851,23854,23860,23863,23869,23872,23877,23880,23886,23889,23895,23898,23905,23908,23916,23919,23927,23930,23934,23937,23940],{"id":23838,"__typename":811,"text":23839},"146102791","Corporate training can be a tough gig. Especially when your trainees are learning remotely with pinging notifications, childcare responsibilities, needy dogs, and all kinds of distractions at home.\n\nRemote teams need human interaction to stay motivated and feel invested in the company. And you’re far more likely to earn customer loyalty with hands-on customer education that allows you to build rapport and answer questions live.\n\n**So, you need a dynamic online training environment that engages learners and helps them retain information.** But how to choose your virtual classroom software? Take a look at our list of the top 8 virtual training platforms, selected and reviewed with effective, engaging training in mind.\n\n\n## 8 Virtual **instructor-led training platforms** to consider\n\n**Virtual instructor-led training (VILT) is delivered live, online, and led by an experienced facilitator.** The session facilitator and learners can join from anywhere, using a virtual platform with video conferencing enabled.\n\nVILT can sometimes integrate with an LMS to enhance the training experience with efficient scheduling, progress tracking, and easy access to supplementary materials. Below, we’ve listed some of the best video conferencing platforms and LMSs for remote learning: \n\n\n\n1. **Livestorm:** Best all-in-one video engagement platform\n2. **Adobe Connect:** Best video platform dedicated to online training\n3. **Zoom:** Best for straightforward internal training\n4. **Cisco Webex Training:** Best for tracking trainee progress\n5. **Docebo:** Best for learning management automation\n6. **Paradiso:** Best for ready-to-use courses in multiple languages\n7. **Absorb:** Best for tailored and on-brand training\n8. **Blackboard Learn:** Best for running multiple e-learning modules\n\n\n### **1. Livestorm: Best all-in-one video engagement platform**",{"id":23841,"__typename":833,"image":23842},"146102792",{"id":7607,"alt":23843,"height":3402,"url":7609,"width":899},"virtual training livestorm",{"id":23845,"__typename":811,"text":23846},"146102793","Livestorm is a browser-based video engagement software that can host live [virtual training](https://livestorm.co/blog/virtual-training) and [hybrid learning](https://livestorm.co/blog/hybrid-learning) sessions with up to 3000 attendees - making it ideal for small and large teams. Our wide range of features makes us the all-in-one video conferencing platform for all internal communications, including one-to-one or one-to-many training courses.\n\n\n#### Key Features\n\n\n\n* **Browser-based platform**. Since Livestorm is web-based, your team members can join sessions without downloading an app or even creating an account. \n* **Automatic recordings**. You can convert live training into an on-demand training resource.\n* **Live engagement features.** Live chat, polls, and Q&A make your virtual training interactive and keep employees engaged. \n* **Triggered emails and workflows**. Customize and send automated email reminders, so employees don't miss out on any training.\n* **Breakout rooms.** Run focused discussions or quarterback individual learning sessions.\n* **Handouts plugin.** You can share downloadable PDFs, and other resources in real-time, for easy knowledge retention. \n* **Integrations with 1000+ business tools**. Tools like Slack, Miro interactive whiteboard, and Google Calendar make Livestorm a part of your existing workflow.\n\n\n#### What can you use it for?\n\nLivestorm can be used for all internal communications, including virtual training sessions, workshops, [employee onboarding](https://livestorm.co/blog/employee-onboarding-tips), and team meetings. Since it’s so intuitive - and easy to access from your web browser — it’s also ideal for customer education, including client onboarding and product demos.\n\n\n",{"id":23848,"__typename":2560,"feature":23849},"146282509",{"id":2562,"imageOnlyUsedForWowFeatures":23850,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":23852,"__typename":811,"text":23853},"146282510","#### Pricing\n\nYou can test the platform for free with 20 minutes event duration and 10 registrants per event. When you’re ready to get started for real, opt for the Pro plan at $88 per month or get a custom quote for the Business and Enterprise plan based on your needs.\n\n\n### **2. Adobe Connect: Best video platform dedicated to online training**",{"id":23855,"__typename":833,"image":23856},"146102794",{"id":23857,"alt":23858,"height":20225,"url":23859,"width":5473},"49089069","Two team members in an Adobe Connect virtual classroom","https://livestorm.imgix.net/1127/1674577332-02-adobe-connect.jpg",{"id":23861,"__typename":811,"text":23862},"146102795","Adobe Connect is a video conferencing platform that enables learning environments for virtual training programs. It can host up to 1000 participants for a single session. Naturally, it integrates really well with other Adobe tools like Adobe Captivate, and Adobe Learning Manager (the Adobe LMS). So, if you’re already an Adobe fan, you’ll love how easily you can incorporate content from any of these applications.\n\n\n#### Key Features\n\n\n\n* **Custom learning environments**. You can customize the layout of your meeting room and save it as a template to use later.\n* **Content management.** You can easily store, manage, and share PDFs, audio files, and videos in the online content library for easy accessibility.\n* **Virtual classrooms.** Trainers can create virtual classrooms so employees can interact with one another and the trainer in real time.\n* **Custom Apps**. Use timers, surveys, and clocks for your pods, or create your own fun apps with HTML SDK files. \n\n\n#### What can you use it for?\n\nAdobe Connect can be used for all corporate training, like [remote onboarding](https://livestorm.co/blog/remote-onboarding), product training, and sales training. Since it integrates with its own LMS, it’s ideal for blended learning — where learners can engage in self-paced and synchronous e-learning. \n\n\n#### Pricing\n\nThe free version allows for up to 3 participants with basic functionalities. If you want more from the platform, the pricing starts from $130 per month per host for 100-1500 Participants. And if you have a larger team, you can request a custom quote. \n\n\n### **3. Zoom: Best for straightforward internal training** ",{"id":23864,"__typename":833,"image":23865},"146102796",{"id":23866,"alt":23867,"height":7358,"url":23868,"width":8829},"49089071","Remote team using Zoom emoji reactions and live chat functionality","https://livestorm.imgix.net/1127/1674577359-03-zoom.jpg",{"id":23870,"__typename":811,"text":23871},"146102797","Like Livestorm, Zoom is also a video conferencing platform. With up to 1000 participants supported on the Enterprise plan, and limited options for customizing your branding, Zoom’s core use case is video conferencing for internal teams. It’s best for straightforward face-to-face training where branding isn’t as important.\n\n\n#### Key Features\n\n\n\n* **Screen sharing and annotations.** Draw or highlight important information on the shared screen, making it easy to collaborate and share ideas.\n* **Breakout rooms**. You can divide large teams into smaller groups for discussions or individual learning sessions.\n* **Engagement tools**. Live chats and emoji reactions keep employees engaged. \n* **Cloud-based storage**. You can store Zoom recordings in Cloud storage which can be downloaded or streamed from a browser for future use. \n* **Integrates with 2000+ tools**. Zoom integrates with Slack, Google workspace, Microsoft Teams, and Asana for smoother team collaboration.\n\n\n#### What can you use it for?\n\nWhile Zoom is ideal for corporate training sessions and workshops, it is also used by many educational institutions for online classes, remote tutoring, and student-teacher interactions. A browser-based version is available, but it works best as a desktop app because only the app gives you access to admin-level controls.\n\n\n#### Pricing\n\nZoom’s free version comes with a limitation of up to 40 minutes duration per meeting and 100 attendees per meeting. If you only want an increased meeting for up to 30 hours, the Pro plan is $149 per user per year. You can opt for the Business plan at $199 per user per year for up to 300 attendees. You can also request a custom quote for the Enterprise plan for up to 1000 attendees. \n\n\n",{"__typename":2418,"id":23873,"heading":23874,"paragraph":23875,"callToAction":23876},"146282512","Host virtual training sessions","Engage users and host virtual training sessions with Livestorm",{"id":64,"slot":65,"slug":66},{"id":23878,"__typename":811,"text":23879},"146282513","### **4. Cisco Webex Training: Best for tracking trainee progress**",{"id":23881,"__typename":833,"image":23882},"146102837",{"id":23883,"alt":23884,"height":8660,"url":23885,"width":22421},"49089075","Multiple team members enjoying collaborative learning on the Cisco Webex Training platform","https://livestorm.imgix.net/1127/1674577402-04_webex_homepage.jpg",{"id":23887,"__typename":811,"text":23888},"146102838","Cisco Webex Training is a solution within the Cisco Webex family, specifically designed for employee training and virtual classrooms. You can use it to host live training sessions as well as to create interactive learning materials. It’s also super easy to create live quizzes and assignments which you can use to track every trainee’s progress.\n\n\n#### Key features\n\n\n* **Collaborative classroom**. Create breakout rooms, polls, and live Q&A sessions, and track responses for a fully interactive learning experience.\n* **Multimedia sharing**. Share Microsoft PowerPoint presentations, and documents, stream videos, whiteboards, and Adobe Flash animations.\n* **Cross-platform support.** The Cisco Webex environment is accessible from a laptop, desktop, tablet, or smartphone.\n* **Registration and reporting**. Set up self-scheduling, registration management, and attendance reporting. Launch sessions with a single click directly from Microsoft Outlook.\n\n\n#### What can you use it for?\n\nCisco Webex Training is perfect for hybrid training, virtual classroom sessions, webinars, and employee onboarding.\n\n\n#### Pricing\n\nWebex offers a free plan but it’s limited to 100 participants. If you need live Q&A, polls, and multi-language transcription support you can opt for the Meet plan at $14.50 per license per month (up to 200 attendees). And if you need support up to 1000 attendees you can request a custom quote for the Enterprise plan.\n\n\n### **5. Docebo: Best LMS for learning management automation**",{"id":23890,"__typename":833,"image":23891},"146102839",{"id":23892,"alt":23893,"height":6359,"url":23894,"width":1778},"49089079","A list of courses in Docebo’s virtual learning environment","https://livestorm.imgix.net/1127/1674577438-05-decebo.jpeg",{"id":23896,"__typename":811,"text":23897},"146102840","Docebo is a cloud-based LMS that allows companies to create, manage and deliver their internal training content in one platform. With its learning automation features, Docebo can be used to create a highly interactive virtual learning environment with 300+ learners — whether that’s customers, partners, or employees.\n\n\n#### Key Features\n\n\n\n* **Course creation and management**. You can create and edit custom courses using Docebo's drag-and-drop LMS\n* **Quiz and exam creation**. Test your employees' understanding of the training material and assess employee performance with detailed reports.\n* **Gamification**. Add badges, points, and leaderboards to motivate employees to complete the training.\n* **Integrations**. Tools like Slack, Microsoft Teams, Zoom, and Adobe Connect integrate with your Docebo learning environment.\n\n\n#### What can you use it for?\n\nDocebo is best for customer training, [online employee onboarding](https://livestorm.co/use-cases/webinar-employee-onboarding), sales training, compliance training, and professional development.\n\n\n#### Pricing\n\nDocebo offers custom pricing solutions based on the number of active users, tailored branding, custom reporting and dashboard, and admin controls. \n\n\n### **6. Paradiso: Best for ready-to-use courses in multiple languages**",{"id":23899,"__typename":833,"image":23900},"146102841",{"id":23901,"alt":23902,"height":2589,"url":23903,"width":23904},"49089091","Paradiso e-learning module dashboard","https://livestorm.imgix.net/1127/1674577507-06-paradiso.jpeg",1022,{"id":23906,"__typename":811,"text":23907},"146102842","Like Docebo, Paradiso is designed for creating and delivering custom learning modules. It supports 80 languages and has an e-learning library of 5,000+ ready-to-use courses. It integrates with 100+ third-party tools for web conferencing, authoring, collaboration, and storage.\n\n\n#### Key features\n\n\n\n* **Multiple course options**. Choose from course types based on learning activity - single or weekly - and easily assign to learners.\n* **Social Learning**. Discussion boards, forums, and communities allow employees to collaborate and share their knowledge.\n* **Gamification**. Make training fun with points, badges, leaderboard rankings, and group challenges.\n* **Integrates with 100+ tools**. Integrations with tools like Dropbox, Google Apps, and iSpring help create an effective learning ecosystem. \n\n\n#### What can you use it for?\n\nParadiso is ideal for internal training like employee training, employee onboarding, compliance training, and leadership and management training. Since Paradiso offers extensive course formats, it is also ideal for external training like customer training, partner training, and certification training.\n\n#### Pricing\n\nParadiso offers a free trial version and custom pricing plans based on your number of users and the support you need. \n\n\n### **7. Absorb: Best for tailored and on-brand training**",{"id":23909,"__typename":833,"image":23910},"146102843",{"id":23911,"alt":23912,"height":23913,"url":23914,"width":23915},"49089092","Curated learning environment on Absorb LMS",1379,"https://livestorm.imgix.net/1127/1674577542-07-absorb-lms.jpeg",2366,{"id":23917,"__typename":811,"text":23918},"146102844","Absorb helps create multiple learning portals with customized branding. It supports live training and on-demand courses on any mobile device so your learners can engage anytime, anywhere. \n\n\n#### Key Features\n\n\n\n* **Course authoring**. Use existing ready-made courses from the content library or tailor courses for your learners.\n* **In-app announcements**. Promote certain courses or make announcements using the welcome billboard.\n* **Automated administration**. Set triggers for scheduling and repetitive tasks and automatically create new employee accounts.\n* **Reporting**. Collect data like the number of courses in the system and students enrolled and measure the effectiveness of training programs\n* **Integrations**. Tools like Zoom, BambooHR, Webex, and G Suite integrate seamlessly for an intuitive learning environment.\n\n\n#### What can you use it for?\n\nAbsorb is ideal for internal training like employee onboarding, employee development, social learning, compliance training, and sales training. It can also be used for external training like partner training and customer training. \n\n\n#### Pricing\n\nCustom pricing is available depending on the number of users, training content type, and required features. \n\n\n### **8. Blackboard Learn: Best for running multiple e-learning modules**",{"id":23920,"__typename":833,"image":23921},"146102845",{"id":23922,"alt":23923,"height":23924,"url":23925,"width":23926},"49089145","Customizable e-learning modules in Blackboard Learn LMS",1798,"https://livestorm.imgix.net/1127/1674577599-08-blackboard-learn-lms.jpg",2255,{"id":23928,"__typename":811,"text":23929},"146102846","Blackboard Learn is also a cloud-based LMS (meaning it exists on the internet, rather than your hard drive) that aims at delivering online and blended learning experiences. It creates a digital classroom for remote learners and corporations that want a hybrid learning environment. \n\n\n#### Key features\n\n\n\n* **Web conferencing solution**. Learners can join live training sessions from their dashboard with one click.\n* **Registration and reporting**. The registration portal enables enrollment management, a manager dashboard, and reporting tools for effective training.\n* **Notifications**. Set broadcast or custom alert triggers across communication channels like SMS and email.\n* **Learning assessment.** Create and administer quizzes and exams and track student scores.\n* **Collaboration tools**. Tools like discussion boards, blogs, wikis, and groups boost employee engagement and collaboration.\n\n\n#### What can you use it for?\n\nWhile Blackboard Learn is widely used in schools, universities, and government institutions, it also focuses on corporate training. This makes it ideal for leadership development courses, sales training, customer service training, corporate onboarding, and compliance. \n\n\n#### Pricing\n\nBlackboard Learn offers a 30-day free trial. You can request a custom pricing or personalized demo to learn which features suit your business needs. \n\n\n## **What are the must-have features** for a virtual training platform?\n\nNow you know the best options out there, it's time to decide on the features that make a virtual training platform great. Here are some must-have features to look for: \n\n\n\n1. User-friendly interface\n2. Mobile access\n3. Video conferencing\n4. Breakout rooms\n5. Interactive features\n6. Virtual whiteboard\n7. Scheduling\n8. Analytics \n9. Scalability\n10. Security and privacy\n\nWe’ll cover these in detail below.\n\n\n### **1. User-friendly interface**\n\nYour learners should adapt quickly and confidently to your [virtual training software](https://livestorm.co/resources/guides/what-is-virtual-learning). Look for platforms with intuitive features, simple and clear design, easy to access with one-step sign-ins, and quick 'how-to tutorials.'\n\n\n### **2. Mobile access**\n\nResponsive mobile design allows your learners to access training materials on the go, no matter where they are. For example, Livestorm is optimized to work on all mobile and tablet devices, so it also supports small screens. \n\n\n### **3. Video conferencing**\n\nFace-to-face interactions help add a human touch to any training session. So if you're using an LMS like Docebo or Paradiso, they should integrate with video conferencing tools like Livestorm. The video conferencing technology you use should also be easy for trainees to access. For example, since Livestorm is browser-based, your learners don't have to download any additional apps. \n\n\n### **4. Breakout rooms** \n\nBreakout rooms make it easier to facilitate smaller, more focused training sessions. Most [online training platforms](https://livestorm.co/blog/online-teaching-tools-platforms) like Livestorm let you create as many [breakout rooms](https://livestorm.co/blog/breakout-rooms?utm_source=livestorm&utm_medium=website_action&utm_campaign=en_ls_uses_ls_2022&utm_content=banner) as you need, add up to 16 simultaneous speakers, and assign participants automatically or manually. ",{"id":23931,"__typename":833,"image":23932},"146102847",{"id":18125,"alt":23933,"height":10177,"url":18127,"width":13779},"Remote teams added to a breakout room on Livestorm",{"id":23935,"__typename":811,"text":23936},"146102848","### **5. Interactive features**\n\nLive polls, quizzes, and whiteboard annotations are some of the most popular interactive features that virtual training platforms should offer. Social learning tools like discussion forums also help boost engagement.\n\n\n### **6. Virtual whiteboard**\n\nWith a virtual whiteboard, you can quickly explain concepts visually. The digital whiteboard should also be interactive so learners can collaborate. If your virtual training software doesn't have this functionality, look for integrations with a whiteboard tool like [Miro](https://livestorm.co/integrations/miro).\n\n\n### **7. Scheduling**\n\nTo ensure learners stay on track and attend the training sessions, they should be added to individual calendars. Look for a virtual training platform like Livestorm that enables [Google Calendar integration](https://support.livestorm.co/article/255-google-calendar) so you can directly schedule training sessions and add them to your learners' calendars. \n\n\n### **8. Analytics** \n\nTracking the attendance of your online courses and engagement can help you evaluate the success and impact of your virtual training program. Look for a platform like Livestorm that offers detailed reports and insights like course completion, in-class engagement levels, attendance, and quiz performance. ",{"id":23938,"__typename":833,"image":23939},"146102861",{"id":8311,"alt":5119,"height":2543,"url":8313,"width":6672},{"id":23941,"__typename":811,"text":23942},"146102862","### **9. Scalability**\n\nAs your training programs grow, so does your learning platform. Look for platforms that offer custom plans based on the features you need and can accommodate large numbers of users without compromising performance or security.\n\n\n### **10. Security and privacy**\n\nThe last thing you want is bombers crashing your virtual training classes or accessing confidential data. Your learning platforms should guarantee safety measures like encryption, password protection, and user access control. \n\nFor example, Livestorm uses the latest encryption standards for audio and video. It also uses IDS and IPS for malware prevention and data protection, is GDPR-compliant, and is [ISO 27001 certified](https://security.livestorm.co/). \n\n\n## **Choose the right virtual training platform** for your business\n\nChoosing the best virtual training platform is a matter of knowing the type of training you want to deploy (onboarding, employee development, sales training, etc.) and the features you need. So if you need an LMS with customizable templates, real-time assessments, and other interactive features, Blackboard Learn is one of the best out there. \n\nBut, if you’re more interested in having a face-to-face connection and building a rapport with trainees, you need video conferencing. Choose a platform like Livestorm that has a wide range of engagement features, like breakout rooms and polls, as well as integrations with your favorite communication and scheduling tools.\n\n\n## **Frequently asked questions** about virtual training platforms\n\n\n### **What is virtual instructor-led training?**\n\nVirtual instructor-led training (VILT) is a form of online learning with one or more instructors who lead the training session in a virtual environment using interactive tools and technologies. It can be used to deliver a variety of training content, including technical training, product training, sales training, and management training.\n\n\n### **What’s the difference between a video conferencing platform and a learning management system (LMS)?**\n\n\nThe difference between video conferencing and a learning management system (LMS) is that video conferencing facilitates live classes, allowing you to interact with your learners in real time. An LMS enables you to create online courses, curricula, and lesson structures. \n\n\n### **What is the best virtual training platform?**\n\nThe best virtual training platforms include: \n\n\n* Livestorm\n* Adobe Connect\n* Zoom\n* Docebo\n* Paradiso\n* Absorb\n* Blackboard Learn\n* Webex\n\n\n### **What are the disadvantages of virtual training?**\n\nThe disadvantages of virtual training include:\n\n\n\n* Lack of face-to-face communication\n* Difficulty creating engagement with learners\n* Challenge of creating a sense of community or team spirit in a virtual classroom\n* Need for additional technology such as microphones, cameras, and headsets\n* Potential for technical difficulties\n\nMost of these difficulties can be overcome with a strong video conferencing platform that allows you to host face-to-face sessions with interactive features. For example, you can make connections and encourage a sense of community on Livestorm by encouraging participants to engage in the chat tab and send emoji reactions to their peers.",{"id":23944,"alt":23945,"height":3456,"url":23946,"width":1778},"49089319","Top 8 Virtual Training Platforms For Effective Corporate Learning in 2023","https://livestorm.imgix.net/1127/1674578662-top-8-virtual-training-platforms-for-effective-corporate-learning-in-2023.jpg","2023-02-03",[],"Give your team the best learning experience with our list of the top virtual training platforms for 2023. ",[23951],{"id":23952,"contentData":23953},"146103692",{"@context":1143,"@type":1144,"mainEntity":23954},[23955,23959,23963,23967,23970],{"@type":1147,"name":23956,"acceptedAnswer":23957},"What are the must-have features for a virtual training platform?",{"@type":1150,"text":23958},"Now you know the best options out there, it's time to decide on the features that make a virtual training platform great. Here are some must-have features to look for: User-friendly interface Mobile access Video conferencing Breakout rooms Interactive features Virtual whiteboard Scheduling Analytics Scalability Security and privacy",{"@type":1147,"name":23960,"acceptedAnswer":23961},"What is virtual instructor-led training?",{"@type":1150,"text":23962},"Virtual instructor-led training (VILT) is a form of online learning with one or more instructors who lead the training session in a virtual environment using interactive tools and technologies. It can be used to deliver a variety of training content, including technical training, product training, sales training, and management training.",{"@type":1147,"name":23964,"acceptedAnswer":23965},"What’s the difference between a video conferencing platform and a learning management system (LMS)?",{"@type":1150,"text":23966},"The difference between video conferencing and a learning management system (LMS) is that video conferencing facilitates live classes, allowing you to interact with your learners in real time. An LMS enables you to create online courses, curricula, and lesson structures.",{"@type":1147,"name":14022,"acceptedAnswer":23968},{"@type":1150,"text":23969},"The best virtual training platforms include: Livestorm Adobe Connect Zoom Docebo Paradiso Absorb Blackboard Learn Webex",{"@type":1147,"name":23971,"acceptedAnswer":23972},"What are the disadvantages of virtual training?",{"@type":1150,"text":23973},"The disadvantages of virtual training include: Lack of face-to-face communication Difficulty creating engagement with learners Challenge of creating a sense of community or team spirit in a virtual classroom Need for additional technology such as microphones, cameras, and headsets Potential for technical difficulties Most of these difficulties can be overcome with a strong video conferencing platform that allows you to host face-to-face sessions with interactive features. For example, you can make connections and encourage a sense of community on Livestorm by encouraging participants to engage in the chat tab and send emoji reactions to their peers.","Give your team the best learning experience with our list of the top virtual training platforms for 2023.",{"id":10893,"alternativeVersions":23976,"_locales":23978,"_publishedAt":23979,"_updatedAt":23980,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":23981,"blogPostAuthor":23983,"cluster":23985,"content":23992,"coverImage":36,"coverWithImgix":24014,"bottomContentOffer":166,"date":24015,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":24016,"relatedPillarPage":166,"seoDescription":32,"sidebarContentCard":166,"structuredData":24017,"subtitle":10924,"title":10925,"slug":10923},[23977],{"locale":756,"value":10923},[756],"2023-02-15T17:38:52+01:00","2023-02-15T17:38:39+01:00",[23982],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":23984,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":5970,"bottomContentCardCtaTitle":780,"bottomContentCardText":5971,"bottomContentCardTitle":5972,"displayCustomerLogoSection":493,"headerCtaText":5973,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":23986,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":5988,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":5975,"trackName":32,"trackNameFallback":5976,"backgroundImage":23987,"coMarketing":166,"ebook":23988,"image":23989,"resourceType":23990,"shortDescription":5986,"slug":5987,"title":5976},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5979},{"id":5981,"alt":5982,"height":564,"url":5983,"width":551},{"id":1339,"color":394,"cta":800,"icon":23991,"name":554},{"id":410,"name":411},[23993,23994,23997,23998,24002,24003,24009,24010,24013],{"id":10899,"__typename":811,"text":10900},{"id":23995,"__typename":833,"image":23996},"46604961",{"id":10840,"alt":10841,"height":10802,"url":10842,"width":10843},{"id":10903,"__typename":811,"text":10904},{"id":23999,"__typename":2560,"feature":24000},"146509286",{"id":3387,"imageOnlyUsedForWowFeatures":24001,"productAnnouncementBlockTitle":3392,"productAnnouncementBlockText":3393},{"id":3389,"alt":3390,"height":2566,"url":3391,"width":2568},{"id":10907,"__typename":811,"text":10908},{"id":24004,"__typename":833,"image":24005},"46604963",{"id":24006,"alt":24007,"height":12836,"url":24008,"width":6850},"19062984","Two 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studying for virtual classroom","https://livestorm.imgix.net/1127/1647443778-education2.jpeg",{"id":6427,"__typename":811,"text":6428},{"id":6430,"__typename":811,"text":6431},{"id":24042,"__typename":833,"image":24043},"101707066",{"id":6175,"alt":6176,"height":3063,"url":6177,"width":6178},{"id":6434,"__typename":811,"text":6435},{"__typename":2418,"id":24046,"heading":8620,"paragraph":8621,"callToAction":24047},"146480156",{"id":64,"slot":65,"slug":66},{"id":6438,"__typename":811,"text":6439},{"id":24050,"__typename":833,"image":24051},"101707068",{"id":24052,"alt":24053,"height":7475,"url":24054,"width":13413},"39347844","This teacher is giving a virtual lesson in a quiet space in her home ","https://livestorm.imgix.net/1127/1643396321-1teacher.jpg",{"id":6442,"__typename":811,"text":6443},{"id":6445,"alt":6446,"height":6359,"url":6447,"width":899},"2022-02-10",[],[24060],{"id":24061,"contentData":24062},"101707182",{"@context":1143,"@type":1144,"mainEntity":24063},[24064,24068,24072,24076,24080],{"@type":1147,"name":24065,"acceptedAnswer":24066},"What is student engagement?",{"@type":1150,"text":24067},"Student engagement is the attention, motivation, and interest learners have in your class. You notice it when it’s present, and you notice it even more when it’s not – so before we look at what you can do to improve engagement, why is it so crucial in virtual education?",{"@type":1147,"name":24069,"acceptedAnswer":24070},"Why is student engagement important for virtual learning?",{"@type":1150,"text":24071},"Whether they’re in-person or online, engaged students work better, help create an attentive learning environment, and are more likely to retain key information.",{"@type":1147,"name":24073,"acceptedAnswer":24074},"How can I improve student engagement in online courses?",{"@type":1150,"text":24075},"The best way to engage your students in virtual learning is with the best online tools for engagement. If you’re looking for video conferencing technology, choose a video engagement platform like Livestorm where you can use features like reaction emojis, live polls, question upvotes, and virtual whiteboards as part of your classes.",{"@type":1147,"name":24077,"acceptedAnswer":24078},"How can I increase student engagement on campus?",{"@type":1150,"text":24079},"Encourage students to work together, express their concerns, and help each other with moderated online forums, social clubs, and events.",{"@type":1147,"name":24081,"acceptedAnswer":24082},"How does student engagement impact student achievement?",{"@type":1150,"text":24083},"Engagement is a massive factor in student performance, so it’s important for teachers to think about engaging activities, features, and platforms throughout their in-person and virtual classes, courses, and planning.",{"id":20791,"alternativeVersions":24085,"_locales":24087,"_publishedAt":24088,"_updatedAt":24089,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":24090,"blogPostAuthor":24092,"cluster":24094,"content":24103,"coverImage":36,"coverWithImgix":24153,"bottomContentOffer":166,"date":24154,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":24155,"relatedPillarPage":166,"seoDescription":20839,"sidebarContentCard":166,"structuredData":24156,"subtitle":20839,"title":20836,"slug":20838},[24086],{"locale":756,"value":20838},[756],"2023-02-14T14:53:46+01:00","2023-02-14T14:53:33+01:00",[24091],{"id":1301,"name":694,"slug":695},{"id":2076,"avatar":24093,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":24095,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":24096,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":24097,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":24098,"coMarketing":166,"ebook":24099,"image":24100,"resourceType":24101,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":24102,"name":554},{"id":410,"name":411},[24104,24105,24108,24109,24113,24114,24118,24119,24120,24126,24127,24135,24136,24144,24145,24148,24149,24152],{"id":20797,"__typename":811,"text":20798},{"__typename":2418,"id":24106,"heading":10593,"paragraph":10594,"callToAction":24107},"146476887",{"id":64,"slot":65,"slug":66},{"id":20801,"__typename":811,"text":20802},{"id":24110,"__typename":833,"image":24111},"122158488",{"id":2877,"alt":24112,"height":1778,"url":2879,"width":2006},"Four happy employees standing around a break room table as part of good internal communication",{"id":20805,"__typename":811,"text":20806},{"id":24115,"__typename":2560,"feature":24116},"146476295",{"id":3387,"imageOnlyUsedForWowFeatures":24117,"productAnnouncementBlockTitle":3392,"productAnnouncementBlockText":3393},{"id":3389,"alt":3390,"height":2566,"url":3391,"width":2568},{"id":20809,"__typename":811,"text":20810},{"id":20812,"__typename":811,"text":20813},{"id":24121,"__typename":833,"image":24122},"122158492",{"id":24123,"alt":24124,"height":12528,"url":24125,"width":8819},"46915592","Internal corporate communications: a woman showing a man a report ","https://livestorm.imgix.net/1127/1654874789-a-woman-showing-a-man-a-report.jpg",{"id":20816,"__typename":811,"text":20817},{"id":24128,"__typename":833,"image":24129},"122158494",{"id":24130,"alt":24131,"height":24132,"url":24133,"width":24134},"46915600","Brand guidelines template for external communication ",498,"https://livestorm.imgix.net/1127/1654874902-brand-guidlines-template.jpg",745,{"id":20820,"__typename":811,"text":20821},{"id":24137,"__typename":833,"image":24138},"122158496",{"id":24139,"alt":24140,"height":24141,"url":24142,"width":24143},"46915603","External communication: a salesperson wearing a headset on a customer call ",543,"https://livestorm.imgix.net/1127/1654874928-a-salesperson-wearing-a-headset-on-a-customer-call.jpg",982,{"id":20824,"__typename":811,"text":20825},{"id":24146,"__typename":833,"image":24147},"122158498",{"id":7607,"alt":8616,"height":3402,"url":7609,"width":899},{"id":20828,"__typename":811,"text":20829},{"__typename":2418,"id":24150,"heading":10593,"paragraph":10594,"callToAction":24151},"146476868",{"id":64,"slot":65,"slug":66},{"id":20832,"__typename":811,"text":20833},{"id":20835,"alt":20836,"height":1776,"url":20837,"width":2228},"2022-06-16",[],[24157],{"id":24158,"contentData":24159},"122158798",{"@context":1143,"@type":1144,"mainEntity":24160},[24161,24165,24169,24173,24177,24181,24185,24189],{"@type":1147,"name":24162,"acceptedAnswer":24163},"What’s the difference between internal and external communication?",{"@type":1150,"text":24164},"Let’s take a look at the key similarities and differences between internal and external communication.",{"@type":1147,"name":24166,"acceptedAnswer":24167},"What are the key differences between internal and external communication?",{"@type":1150,"text":24168},"Internal communication is often less formal, more frequent, and more extensive than external communication. It can be one-to-one or one-to-many, and flow in several directions: top-down, bottom-up, or horizontally. Every department is involved in internal communication, but developing a strategy is the responsibility of people or HR teams. The aim is to eliminate departmental silos and get information flowing between teams so they can work together effectively.",{"@type":1147,"name":24170,"acceptedAnswer":24171},"What are the key similarities between internal and external communication?",{"@type":1150,"text":24172},"External and external business communications have several things in common: Both aim to deliver a clear message and present the company in a certain way Whether you’re addressing an external or internal audience, you need to use the right channels and frequency of communicationsMessages may need to be repeated several times for them to stickCommunications need to be carefully managed: While transparency is desirable, it’s necessary for employees, customers, partners, or investors to know everything about the company Both can benefit your company and bottom line.",{"@type":1147,"name":24174,"acceptedAnswer":24175},"How can external and internal communication work together to benefit your business?",{"@type":1150,"text":24176},"Aligning external and internal communications strategies benefits your business by ensuring messaging is coherent, building trust, improving reach, building a company culture, improving strategic alignment and organization, and providing ideas. Here’s how:",{"@type":1147,"name":24178,"acceptedAnswer":24179},"What is internal communication?",{"@type":1150,"text":24180},"Internal communication takes place within a business between teams, departments, management, and employees. This typically includes most communication by the human resources team, for example.",{"@type":1147,"name":24182,"acceptedAnswer":24183},"What are good internal communication examples?",{"@type":1150,"text":24184},"Some good examples of internal communication are team and company meetings, educational seminars, webinars, presentations, newsletters, emails, phone, and instant messaging like Slack, etc.",{"@type":1147,"name":24186,"acceptedAnswer":24187},"What is external communication?",{"@type":1150,"text":24188},"External communications take place between your brand and customers, partners, investors, or suppliers.",{"@type":1147,"name":24190,"acceptedAnswer":24191},"What are good external communication examples?",{"@type":1150,"text":24192},"Some good examples of external communications include social media messaging, company announcements communicated by newsletter or company blog, and your company website. Also, sales calls and demos with customers.",{"id":15908,"alternativeVersions":24194,"_locales":24196,"_publishedAt":24197,"_updatedAt":24198,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":24199,"blogPostAuthor":24201,"cluster":24203,"content":24210,"coverImage":36,"coverWithImgix":24239,"bottomContentOffer":166,"date":24240,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":24241,"relatedPillarPage":166,"seoDescription":15946,"sidebarContentCard":166,"structuredData":24242,"subtitle":15946,"title":15947,"slug":15945},[24195],{"locale":756,"value":15945},[756],"2023-02-14T14:46:59+01:00","2023-02-14T14:46:58+01:00",[24200],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":24202,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":15773,"bottomContentCardCtaTitle":780,"bottomContentCardText":15774,"bottomContentCardTitle":9834,"displayCustomerLogoSection":493,"headerCtaText":15775,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":24204,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":15790,"title":15791,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":15777,"trackName":32,"trackNameFallback":15778,"backgroundImage":24205,"coMarketing":166,"ebook":24206,"image":24207,"resourceType":24208,"shortDescription":15788,"slug":15789,"title":15778},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":15781},{"id":15783,"alt":15784,"height":564,"url":15785,"width":551},{"id":1339,"color":394,"cta":800,"icon":24209,"name":554},{"id":410,"name":411},[24211,24212,24214,24215,24221,24222,24223,24227,24228,24231,24232,24238],{"id":15914,"__typename":811,"text":15915},{"id":24213,"__typename":913,"youtubeLink":16014},"122048696",{"id":15918,"__typename":811,"text":15919},{"id":24216,"__typename":833,"image":24217},"38403000",{"id":24218,"alt":24219,"height":15942,"url":24220,"width":15944},"15724081","young 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hands","https://livestorm.imgix.net/1127/1620737461-pexels-fauxels-3184416.jpg",{"id":15937,"__typename":811,"text":15938},{"id":15940,"alt":15941,"height":15942,"url":15943,"width":15944},"2021-05-11",[],[24243],{"id":24244,"contentData":24245},"122048697",{"@context":1167,"@type":1168,"name":16009,"description":16010,"thumbnailUrl":16011,"uploadDate":16012,"duration":16013,"embedUrl":16014,"interactionCount":24246},"4",{"id":24248,"alternativeVersions":24249,"_locales":24252,"_publishedAt":24253,"_updatedAt":24254,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":24255,"blogPostAuthor":24257,"cluster":24259,"content":24268,"coverImage":36,"coverWithImgix":24288,"bottomContentOffer":166,"date":24292,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":24293,"relatedPillarPage":166,"seoDescription":24294,"sidebarContentCard":166,"structuredData":24295,"subtitle":24296,"title":24297,"slug":24251},"69857266",[24250],{"locale":756,"value":24251},"legal-conferencing",[756],"2023-02-13T16:40:17+01:00","2023-02-13T16:40:15+01:00",[24256],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":24258,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":8395,"bottomContentCardCtaTitle":780,"bottomContentCardText":7000,"bottomContentCardTitle":7001,"displayCustomerLogoSection":493,"headerCtaText":8396,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":24260,"relatedPillarPage":24266,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":8409,"title":8410,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":5546,"trackName":32,"trackNameFallback":5547,"backgroundImage":24261,"coMarketing":166,"ebook":24262,"image":24263,"resourceType":24264,"shortDescription":5557,"slug":5558,"title":5547},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5550},{"id":5552,"alt":5553,"height":564,"url":5554,"width":551},{"id":1339,"color":394,"cta":800,"icon":24265,"name":554},{"id":410,"name":411},{"id":8404,"backgroundImage":24267,"shortDescription":8406,"shortTitle":8407,"slug":8408},{"id":6207,"alt":7004,"height":3063,"url":6209,"width":897},[24269,24272,24276,24279,24285],{"id":24270,"__typename":1003,"text":24271},"69872723","\u003Cp>\u003Cspan>Legal conferencing with video tools is a powerful way to save time and complete legal work more quickly. By conducting a legal \u003Ca href=\"https://livestorm.co/blog/web-conferencing-everything\">web meeting\u003C/a>, lawyers and their clients can save on travel time. To add video conferencing to your legal work, use these eight legal conferencing ideas.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>Before using legal video solutions in your work, check with local requirements. For example, check with your professional association and courts. In New York, the courts have used remote video in several ways, including family court and criminal arraignment actions. Some of these options may change as traditional in-person court activities resume. Since legal video conferencing expectations and rules are still evolving in many places, take the time to research requirements in your jurisdiction.\u003C/span>\u003C/p>\n\u003Ch3>\u003Cspan>Meet with clients\u003C/span>\u003C/h3>\n\u003Cp>\u003Cspan>Holding legal calls with your clients is an excellent way to improve the client experience. Offering a legal meeting by video conferencing is particularly powerful for distant clients and those unable to travel easily. To meet with clients via \u003Ca href=\"https://livestorm.co/webinar-glossary/web-conferencing\">web conferencing\u003C/a>, keep the following tips in mind.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>Start by being mindful of confidential information. Clients expect lawyers to take steps to protect confidential information at all times. If you are using video conferencing, other people may overhear the conversation. To address this concern, take precautions like closing your office door and using headphones instead of speakers.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>Next, consider recording options. Taking notes during legal calls can be difficult. Therefore, you may wish to invite an assistant to your legal calls or suggest recording the video conferencing calls. Before recording a call, make sure you ask for permission first.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>Tip: Some clients may be unfamiliar with how your firm uses legal conferencing. To design your firm's guidelines, use our\u003C/span>\u003Ca href=\"https://livestorm.co/blog/online-video-meeting-checklist\">\u003Cspan> \u003C/span>\u003Cspan>video meeting checklist\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/p>\n\u003Ch3>\u003Cspan>Meet with your legal team\u003C/span>\u003C/h3>\n\u003Cp>\u003Cspan>Legal video solutions can also help your firm improve internal collaboration better. For example, you may have a daily meeting with your assistant to review the day's schedules and significant deadlines. To improve your collaboration, use the following tips.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>The first way to make the most of team meetings is to start with an agenda. After all, internal legal calls may not be billable. Therefore, it is wise to use agendas to keep your discussion focused. Review our guide on\u003C/span>\u003Ca href=\"https://livestorm.co/blog/team-meeting-agenda\">\u003Cspan> \u003C/span>\u003Cspan>how to write a team meeting agenda\u003C/span>\u003C/a>\u003Cspan> to fine-tune your internal meetings.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>Once you have effective team meeting agendas in place, take a look at your firm's employees' equipment. You may want to buy ring lights for everybody to minimize poor lighting conditions. Giving everyone backup microphones and headphones is also wise. \u003C/span>\u003C/p>\n\u003Ch3>\u003Cspan>Hold court arraignments\u003C/span>\u003C/h3>\n\u003Cp>\u003Cspan>Conducting court arraignments with \u003Ca href=\"https://livestorm.co/free-video-conferencing-software\">free video conferencing software\u003C/a> is another way to save time in your legal work. An arraignment is likely to be a successful experience for your clients. Therefore, you may want to meet them in advance to prepare them for the court arraignment experience. Clients may be used to dressing casually for video conferencing meetings. Court arraignments are different – \u003C/span>\u003Ca href=\"https://livestorm.co/blog/what-to-wear-interview\">\u003Cspan>dressing formall\u003C/span>\u003C/a>\u003Cspan>y is a way to show respect for the proceedings.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>In addition to preparing clients for the court arraignment, prepare yourself for the session as well. For example, you might ask a few colleagues to act as your lawyer during the call. \u003C/span>\u003C/p>",{"id":24273,"__typename":833,"image":24274},"69857264",{"id":15882,"alt":24275,"height":15884,"url":15885,"width":15886},"two men signing a contract",{"id":24277,"__typename":1003,"text":24278},"69872724","\u003Ch3>\u003Cspan>Film depositions with video conferencing\u003C/span>\u003C/h3>\n\u003Cp>\u003Cspan>Planning \u003Ca href=\"https://livestorm.co/resources/guides/what-is-video-conferencing\">video conferencing\u003C/a> depositions takes a few steps. Your initial preparation effort, such as creating questions and reviewing documents, will likely be unchanged from traditional dispositions. However, there are a few points to keep in mind when you film dispositions.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>It is smart to request technical support for this type of legal meeting. You want to be able to focus on the questions and answers – not solving technical glitches. A technical support person can give everybody suggestions in advance on how to ensure a stable video call.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>In addition to technical support, invite an experienced court reporter to take notes during the session. If the person is new to using video conferencing in a legal context, consider organizing a practice session to prepare.\u003C/span>\u003C/p>\n\u003Ch3>\u003Cspan>Get witnesses into the room\u003C/span>\u003C/h3>\n\u003Cp>\u003Cspan>Tracking down witnesses to participate in a legal proceeding is difficult. For example, expert witnesses may be busy with other projects and may not be available when you need them. In other cases, witnesses for a criminal trial may fear being in the same room as the accused person. In these situations, legal video solutions can help in a few ways.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>Legal video solutions reduce the need for travel time. By giving witnesses the option to testify from a comfortable place like their home, they may be more willing to participate. For example, they may be willing to join a 30-minute court appearance if they do not incur travel expenses.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>What if your jurisdiction has limits on legal video meetings? In this case, video conferencing can still play a valuable role. Specifically, you can organize preparation meetings with a witness by video conferencing. Furthermore, you may want to offer a post-court appearance video conferencing call as well. Remember that witnesses may be anxious about giving evidence and facing the pressure of cross-examination. Offering to meet with the witness before and after their appearance as a witness to explain the legal process may make the difference between a witness supporting your case or not.\u003C/span>\u003C/p>\n\u003Ch3>\u003Cspan>Upskill with distance learning\u003C/span>\u003C/h3>\n\u003Cp>\u003Cspan>As a lawyer, ongoing professional development is vital to your success. For example, ransomware attacks have recently increased – some companies are paying ransoms over $100,000 to settle these cases. Studying these newer issues by attending webinars and online conferences is essential. Without ongoing professional development, you might be unable to offer the best legal advice to your clients.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>Fortunately, there are multiple ways to access legal education through video conferencing and video courses. The\u003C/span>\u003Cspan> \u003C/span>\u003Cspan>American Bar Association\u003C/span>\u003Cspan> (ABA) has a library of webinars and other video programs on civil rights, intellectual property, and alternative dispute resolution.\u003C/span>\u003C/p>\n\u003Ch3>\u003Cspan>Attend legal webinars\u003C/span>\u003C/h3>\n\u003Cp>\u003Cspan>Webinars are a powerful way to share insights internally and advance your professional development activities. Some law firms regularly hire law students and new lawyers each year. These new hires may struggle to learn how your firm operates unless you provide training. Offering a new lawyer orientation training webinar is a great way to bring new people up to speed and invite questions.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>You can also use webinars as a team bonding experience and training at the same time. For example, you might invite a communication expert to provide a session on speaking. Such a session could involve practicing your \"lawyers on-call\" skills – imagine a client calls you at midnight and you have to respond! Taking the time to practice this type of high-stakes conversation in a safe training environment can help lawyers improve their listening skills and relate more effectively to clients.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>From a professional development standpoint, many legal organizations offer training webinars. The\u003C/span>\u003Cspan> \u003C/span>\u003Cspan>American Academy of Estate Planning Attorneys\u003C/span>\u003Cspan> offers educational webinars on business topics and estate planning. Attending legal webinars is an excellent way to expand your knowledge. Just remember that you don't have to limit yourself to traditional legal topics. You can also find webinars on related professional skills like public speaking, networking, and leading.\u003C/span>\u003C/p>",{"id":24280,"__typename":833,"image":24281},"69857265",{"id":24282,"alt":24283,"height":18197,"url":24284,"width":18199},"29214560","three women in suits practicing law","https://livestorm.imgix.net/1127/1635956293-lawyers.jpg",{"id":24286,"__typename":1003,"text":24287},"69872725","\u003Ch3>\u003Cspan>Advertise your legal services\u003C/span>\u003C/h3>\n\u003Cp>\u003Cspan>Many jurisdictions impose limitations on how lawyers can advertise their services. The\u003C/span>\u003Cspan> \u003C/span>\u003Cspan>State Bar of California\u003C/span>\u003Cspan> has several rules in place on lawyer advertising. For instance, you can pay marketing experts and publicists to market your services, but the lawyer must supervise their conduct. What if you want to advertise your services personally? There are only so many hours in the day, limiting how many meetings you can attend to meet new prospects.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>Video conferencing is a powerful way for a lawyer or law firm to promote its services. For instance, a tax law firm might prepare an annual tax law webinar ahead of tax season to help clients understand changes to tax law. An estate planning lawyer could organize an estate planning tips webinar for new parents. To attract attendees to your webinar, consider inviting guest speakers to your presentation. For example, a tax firm might choose to invite a tax accountant to share their point of view on tax planning. \u003C/span>\u003Cspan>\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>There are multiple ways lawyers can use legal video solutions to save time, attract more clients and engage with the legal system. When choosing a video conferencing platform, there are a few points to keep in mind in order to find the \u003Ca href=\"https://livestorm.co/blog/best-virtual-meeting-platforms\" title=\"9 Best Virtual Meeting Platforms in 2022\">best virtual meeting platform\u003C/a> for you. Security is a top concern because clients and other stakeholders need to know that their confidential data will be protected. In addition, the video conferencing tool should be browser-based so that there are no delays when somebody has an urgent call.\u003C/span>\u003Cspan> These tips are sure to help you open your own virtual legal practice!\u003C/span>\u003C/p>\n\u003Cp>\u003C/p>",{"id":24289,"alt":24290,"height":1674,"url":24291,"width":1676},"29214558","judges gavel with a judge behing it signing a paper","https://livestorm.imgix.net/1127/1635956278-8-ways-to-use-legal-video-conferencing-for-lawyers.jpg","2021-12-08",[],"A quick guide to legal video conferencing for lawyers",[],"Discover 8 ways to use legal conferencing video calls to connect with clients, save time, grow your skills and interact.","8 Ways To Use Legal Video Conferencing For Lawyers",{"id":10858,"alternativeVersions":24299,"_locales":24301,"_publishedAt":24302,"_updatedAt":24303,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":24304,"blogPostAuthor":24306,"cluster":24308,"content":24315,"coverImage":24340,"coverWithImgix":24341,"bottomContentOffer":166,"date":24342,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":24343,"relatedPillarPage":166,"seoDescription":10890,"sidebarContentCard":166,"structuredData":24344,"subtitle":10890,"title":10891,"slug":10889},[24300],{"locale":756,"value":10889},[756],"2023-02-13T12:35:05+01:00","2023-02-13T12:35:04+01:00",[24305],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":24307,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":5970,"bottomContentCardCtaTitle":780,"bottomContentCardText":5971,"bottomContentCardTitle":5972,"displayCustomerLogoSection":493,"headerCtaText":5973,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":24309,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":5988,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":5975,"trackName":32,"trackNameFallback":5976,"backgroundImage":24310,"coMarketing":166,"ebook":24311,"image":24312,"resourceType":24313,"shortDescription":5986,"slug":5987,"title":5976},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5979},{"id":5981,"alt":5982,"height":564,"url":5983,"width":551},{"id":1339,"color":394,"cta":800,"icon":24314,"name":554},{"id":410,"name":411},[24316,24317,24320,24321,24328,24329,24332,24333,24339],{"id":10864,"__typename":811,"text":10865},{"id":24318,"__typename":833,"image":24319},"122948783",{"id":17932,"alt":17933,"height":17934,"url":17935,"width":17921},{"id":10868,"__typename":811,"text":10869},{"id":24322,"__typename":833,"image":24323},"1524737",{"id":24324,"alt":24325,"height":24326,"url":24327,"width":16900},"920293","Using Facebook Live for brands can help companies connect with their audience in a more personal way.",3240,"https://livestorm.imgix.net/1127/1570450326-video-camera.jpg",{"id":10872,"__typename":811,"text":10873},{"id":24330,"__typename":823,"text":24331},"122948785","\u003Cp>\u003Cstrong>Pro tip:\u003C/strong> learn how to share a screen on Facebook Live to enhance your user experience.\u003C/p>",{"id":10876,"__typename":811,"text":10877},{"id":24334,"__typename":833,"image":24335},"122948786",{"id":24336,"alt":24337,"height":2200,"url":24338,"width":11213},"47461346","Woman using a tripod to stream how to make a recipe","https://livestorm.imgix.net/1127/1659132756-03-woman-using-a-tripod-to-stream-how-to-make-a-recipe.jpg",{"id":10880,"__typename":811,"text":10881},{"id":10883,"alt":36,"height":2774,"url":10884,"width":2776},{"id":10886,"alt":10887,"height":10814,"url":10888,"width":10816},"2019-10-08",[],[24345],{"id":24346,"contentData":24347},"122948800",{"@context":1143,"@type":1144,"mainEntity":24348},[24349,24353,24357,24361,24365],{"@type":1147,"name":24350,"acceptedAnswer":24351},"What are Facebook and Instagram Live?",{"@type":1150,"text":24352},"Facebook Live is a feature that allows Facebook users to broadcast live video content. Users can record themselves or a virtual event they’re attending, while watchers can chat with them live. Learning how to use Facebook Live or how to join a live event on Facebook is quite a straightforward process. Users can go live on Facebook using the mobile app by clicking on the “live” button.” To go live from their computers, they’ll need to use a streaming service as a third party, also referred to as an encoder. Users can join a live event on Facebook by clicking on the three dots, then “more,” and clicking on the live event they wish to watch at the bottom of the list. Using Facebook Live for brands is a great way to connect in real-time with your community and share long-form valuable content. Instagram Live has the same function but is hosted on Instagram instead of Facebook. To go live on Instagram, you should open the mobile app, go to the (+) sign at the top right, and click on “live video.”",{"@type":1147,"name":24354,"acceptedAnswer":24355},"Is Facebook Live good for marketing?",{"@type":1150,"text":24356},"Facebook Live is great for marketing. It allows you to reach out to more users, connect on a personal level with your audience, and share valuable content that might lead to attendees recommending your brand to others. Plus, it’s inexpensive and relatively fast to produce.",{"@type":1147,"name":24358,"acceptedAnswer":24359},"How does Facebook Live work for businesses?",{"@type":1150,"text":24360},"Businesses can use Facebook Live to connect with their customers. They can make: Broadcasts to create brand awareness Present new features and products Hop on internet trends Have an informal Q&A with users Connect with other industry experts",{"@type":1147,"name":24362,"acceptedAnswer":24363},"Can you sell on Facebook Live?",{"@type":1150,"text":24364},"Yes, you can use Facebook Live for sales the same way you’d do it on a webinar. The difference is that if you want the content to be gated or you want to ensure a high conversion rate, Facebook Live isn’t your best option. A webinar tool may be better instead.",{"@type":1147,"name":24366,"acceptedAnswer":24367},"What are the limitations of Facebook Live?",{"@type":1150,"text":24368},"Facebook Live has some drawbacks that may cause your experience to be limited. Some main drawbacks are: Facing technical issues might cause viewers to abandon your broadcast Facebook policies might censor your content Everyone can join and become a heckler",{"id":20668,"alternativeVersions":24370,"_locales":24372,"_publishedAt":24373,"_updatedAt":24373,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":24374,"blogPostAuthor":24376,"cluster":24378,"content":24387,"coverImage":36,"coverWithImgix":24429,"bottomContentOffer":166,"date":24430,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":24431,"relatedPillarPage":166,"seoDescription":20705,"sidebarContentCard":166,"structuredData":24432,"subtitle":20705,"title":20706,"slug":20704},[24371],{"locale":756,"value":20704},[756],"2023-01-30T10:33:27+01:00",[24375],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":24377,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1189,"bottomContentCardCtaTitle":780,"bottomContentCardText":1190,"bottomContentCardTitle":1191,"displayCustomerLogoSection":493,"headerCtaText":1192,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":24379,"relatedPillarPage":24385,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1219,"title":1220,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1194,"trackName":32,"trackNameFallback":1195,"backgroundImage":24380,"coMarketing":166,"ebook":24381,"image":24382,"resourceType":24383,"shortDescription":1206,"slug":1207,"title":1195},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1198},{"id":1200,"alt":1195,"height":564,"url":1201,"width":551},{"id":1203,"color":1204,"cta":312,"icon":24384,"name":568},{"id":615,"name":616},{"id":1209,"backgroundImage":24386,"shortDescription":1216,"shortTitle":1217,"slug":1218},{"id":1211,"alt":1212,"height":1213,"url":1214,"width":1215},[24388,24389,24396,24397,24401,24402,24409,24410,24418,24419,24423,24424,24428],{"id":20674,"__typename":811,"text":20675},{"id":24390,"__typename":833,"image":24391},"122159963",{"id":24392,"alt":24393,"height":2115,"url":24394,"width":24395},"46916036","Run of show dashboard","https://livestorm.imgix.net/1127/1654888364-2022-06-10-3-1.jpg",1654,{"id":20678,"__typename":811,"text":20679},{"id":24398,"__typename":2560,"feature":24399},"146184263",{"id":2562,"imageOnlyUsedForWowFeatures":24400,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":20682,"__typename":811,"text":20683},{"id":24403,"__typename":833,"image":24404},"122159967",{"id":24405,"alt":24406,"height":24407,"url":24408,"width":15708},"46916041","Virtual run of show intro example ",464,"https://livestorm.imgix.net/1127/1654888653-03_run-of-show-intro.jpg",{"id":20686,"__typename":811,"text":20687},{"id":24411,"__typename":833,"image":24412},"122159970",{"id":24413,"alt":24414,"height":24415,"url":24416,"width":24417},"46916042","Virtual run of show template example ",1488,"https://livestorm.imgix.net/1127/1654888673-04_virtual-run-of-show-template-1.jpg",2604,{"id":20690,"__typename":811,"text":20691},{"id":24420,"__typename":2560,"feature":24421},"146184269",{"id":3722,"imageOnlyUsedForWowFeatures":24422,"productAnnouncementBlockTitle":3727,"productAnnouncementBlockText":3728},{"id":3724,"alt":3725,"height":2566,"url":3726,"width":2568},{"id":20694,"__typename":811,"text":20695},{"__typename":2418,"id":24425,"heading":9834,"paragraph":24426,"callToAction":24427},"146184306","Drive more leads to your virtual events with Livestorm",{"id":64,"slot":65,"slug":66},{"id":20698,"__typename":811,"text":20699},{"id":20701,"alt":20702,"height":1778,"url":20703,"width":2006},"2022-06-15",[],[24433],{"id":24434,"contentData":24435},"122160025",{"@context":1143,"@type":1144,"mainEntity":24436},[24437,24441,24445,24449,24453,24457],{"@type":1147,"name":24438,"acceptedAnswer":24439},"What is a run of show?",{"@type":1150,"text":24440},"A run of show is a living document that outlines minute-by-minute line items within an event. It’s like your event’s storyboard – covering everything from production cues to speakers and event topics – so everyone knows what they need to do and when. For virtual events (see: great virtual event ideas) a run of show is less about production cues like lighting and stage location, but having a crystal clear image of the event’s progression. This includes a to-the-minute breakdown of speakers and talking points and any Q&As or audience breaks.",{"@type":1147,"name":24442,"acceptedAnswer":24443},"How is a run of show different from an agenda?",{"@type":1150,"text":24444},"A run of show is a comprehensive minute-to-minute breakdown of all the components that make up your event – from speakers to intros and supporting materials. An event agenda is a broader outline of event topics and speakers and doesn’t dive into the more granular details required to run the show – like the amount of time allotted per speaker per topic, or the amount of time allocated to attendee Q&As.",{"@type":1147,"name":24446,"acceptedAnswer":24447},"Why do you need a run of show for a virtual event?",{"@type":1150,"text":24448},"A run of show is crucial to running a streamlined virtual event that flows naturally and makes sense to attendees – by organizing key event details and keeping everyone on the same page. Other run of show benefits include: Putting presenters and organizers at ease Spotting potential event problems or areas of friction Making event changes without disrupting the flow of the event Envisioning the event from your audience’s perspective to keep their needs top of mind Regardless of if you host a webinar or panel discussion, or stream a webcast, you’ll need a living document that covers all your bases. If you’re livestreaming your event, make planning easier by finding a reliable video engagement platform that quickly connects participants no matter the event type. If you’re using Livestorm, you can easily manage your virtual event from start to finish and automate entire events with CTAs and start and stop times.",{"@type":1147,"name":24450,"acceptedAnswer":24451},"What should be in a run of show document?",{"@type":1150,"text":24452},"A run of show document is a comprehensive minute-to-minute breakdown of all the components that make up your event – from speakers to intros and supporting materials. Things to include in a run of show document include: Panelist information and contact details Timestamps of each discussion topic Talking points Links to videos or supporting materials and documentation",{"@type":1147,"name":24454,"acceptedAnswer":24455},"How do you write a virtual event description?",{"@type":1150,"text":24456},"To write a virtual event description, you’ll need to briefly state and summarize what your event is about, its keynote speakers or panelists (or any additional content), and what value it brings potential attendees by highlighting how your event will help potential participants achieve their goals.",{"@type":1147,"name":24458,"acceptedAnswer":24459},"What should you not include in a run of show template?",{"@type":1150,"text":24460},"A run of show template shouldn’t contain anything that distracts organizers and participants from understanding the exact flow of the event and their place in it. Things not to include in a run of show template include: Catering details Full-length presentations or speeches Speakers’ personal notes",{"id":12682,"alternativeVersions":24462,"_locales":24464,"_publishedAt":24465,"_updatedAt":24466,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":24467,"blogPostAuthor":24469,"cluster":24471,"content":24478,"coverImage":36,"coverWithImgix":24512,"bottomContentOffer":166,"date":24513,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":24514,"relatedPillarPage":166,"seoDescription":24569,"sidebarContentCard":166,"structuredData":24570,"subtitle":12722,"title":12723,"slug":12721},[24463],{"locale":756,"value":12721},[756],"2023-01-30T10:12:56+01:00","2023-01-30T10:12:23+01:00",[24468],{"id":1301,"name":694,"slug":695},{"id":2076,"avatar":24470,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":9078,"bottomContentCardCtaTitle":780,"bottomContentCardText":9079,"bottomContentCardTitle":7001,"displayCustomerLogoSection":493,"headerCtaText":9080,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":24472,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":9087,"title":9088,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":5546,"trackName":32,"trackNameFallback":5547,"backgroundImage":24473,"coMarketing":166,"ebook":24474,"image":24475,"resourceType":24476,"shortDescription":5557,"slug":5558,"title":5547},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5550},{"id":5552,"alt":5553,"height":564,"url":5554,"width":551},{"id":1339,"color":394,"cta":800,"icon":24477,"name":554},{"id":410,"name":411},[24479,24480,24486,24487,24488,24489,24495,24496,24500,24501,24505,24506,24511],{"id":12688,"__typename":811,"text":12689},{"id":24481,"__typename":833,"image":24482},"66163286",{"id":24483,"alt":24484,"height":4080,"url":24485,"width":4082},"27628383","Woman professional interview outfit","https://livestorm.imgix.net/1127/1634564652-woman-suit-virtual-interview.jpg",{"id":12692,"__typename":811,"text":12693},{"id":12695,"__typename":811,"text":12696},{"id":12698,"__typename":811,"text":12699},{"id":24490,"__typename":833,"image":24491},"66168575",{"id":24492,"alt":24493,"height":4080,"url":24494,"width":4082},"27628449","men's job interview outfit","https://livestorm.imgix.net/1127/1634564779-mens-virtual-interview-outfit.jpg",{"id":12702,"__typename":811,"text":12703},{"id":24497,"__typename":2560,"feature":24498},"146184118",{"id":3722,"imageOnlyUsedForWowFeatures":24499,"productAnnouncementBlockTitle":3727,"productAnnouncementBlockText":3728},{"id":3724,"alt":3725,"height":2566,"url":3726,"width":2568},{"id":12706,"__typename":811,"text":12707},{"id":24502,"__typename":833,"image":24503},"66163290",{"id":4872,"alt":24504,"height":4874,"url":4875,"width":4876},"zoom interview outfit ideas for women",{"id":12710,"__typename":811,"text":12711},{"__typename":2418,"id":24507,"heading":24508,"paragraph":24509,"callToAction":24510},"146184109","Try For Free","Try Livestorm's all-in-one meeting and webinar platform to grow and collaborate.",{"id":64,"slot":65,"slug":66},{"id":12714,"__typename":811,"text":12715},{"id":12717,"alt":12718,"height":12719,"url":12720,"width":4080},"2021-11-03",[24515,24538,24550],{"id":5652,"_firstPublishedAt":24516,"blogPostCategory":24517,"content":24519,"coverImage":36,"coverWithImgix":24537,"slug":5657,"subtitle":5757,"title":5799},"2022-04-06T10:16:23+02:00",[24518],{"id":1301,"name":694,"slug":695},[24520,24521,24522,24523,24524,24525,24526,24527,24528,24529,24530,24531,24532,24533,24534,24535,24536],{"__typename":811,"id":5678,"text":5679},{"__typename":811,"id":5681,"text":5682},{"__typename":833},{"__typename":811,"id":5690,"text":5691},{"__typename":833},{"__typename":811,"id":5701,"text":5702},{"__typename":811,"id":5704,"text":5705},{"__typename":833},{"__typename":811,"id":5714,"text":5715},{"__typename":833},{"__typename":811,"id":5723,"text":5724},{"__typename":833},{"__typename":811,"id":5733,"text":5734},{"__typename":833},{"__typename":811,"id":5742,"text":5743},{"__typename":2418},{"__typename":811,"id":5750,"text":5751},{"id":5753,"alt":5754,"height":4080,"url":5755,"width":4082},{"id":12725,"_firstPublishedAt":12726,"blogPostCategory":24539,"content":24541,"coverImage":36,"coverWithImgix":24549,"slug":12746,"subtitle":12747,"title":12748},[24540],{"id":1301,"name":694,"slug":695},[24542,24543,24544,24545,24546,24547,24548],{"__typename":811,"id":12731,"text":12732},{"__typename":833},{"__typename":811,"id":12735,"text":12736},{"__typename":833},{"__typename":811,"id":12739,"text":12740},{"__typename":833},{"__typename":811,"id":12743,"text":12744},{"id":8016,"alt":8017,"height":4080,"url":8018,"width":4082},{"id":12750,"_firstPublishedAt":12751,"blogPostCategory":24551,"content":24553,"coverImage":36,"coverWithImgix":24568,"slug":12791,"subtitle":12792,"title":12793},[24552],{"id":1301,"name":694,"slug":695},[24554,24555,24556,24557,24558,24559,24560,24561,24562,24563,24564,24565,24566,24567],{"__typename":811,"id":12756,"text":12757},{"__typename":811,"id":12759,"text":12760},{"__typename":913},{"__typename":811,"id":12763,"text":12764},{"__typename":833},{"__typename":811,"id":12767,"text":12768},{"__typename":2418},{"__typename":811,"id":12771,"text":12772},{"__typename":833},{"__typename":811,"id":12775,"text":12776},{"__typename":833},{"__typename":811,"id":12779,"text":12780},{"__typename":2560},{"__typename":811,"id":12783,"text":12784},{"id":12786,"alt":12787,"height":12788,"url":12789,"width":12790},"Not sure what to wear for an interview? Choose your job interview attire with these tips for women's interview clothes and interview outfits for men. ",[24571,24575],{"id":24572,"contentData":24573},"121837932",{"@context":1167,"@type":1168,"name":4452,"description":4453,"thumbnailUrl":4454,"uploadDate":4455,"duration":4456,"embedUrl":4369,"interactionCount":24574},"196",{"id":24576,"contentData":24577},"121838348",{"@context":1143,"@type":1144,"mainEntity":24578},[24579,24583,24587,24591,24595,24599,24603,24607,24611],{"@type":1147,"name":24580,"acceptedAnswer":24581},"What to not wear to an interview?",{"@type":1150,"text":24582},"When dressing for an interview it's important that you don't wear dirty clothes, clothes that don't fit you, or clothes that don't match the context of the interview.",{"@type":1147,"name":24584,"acceptedAnswer":24585},"What should women wear to an interview?",{"@type":1150,"text":24586},"Women's interview outfits should be comfortable, clean, and presentable. It's important to reflect confidence, so wear something that makes you feel great!",{"@type":1147,"name":24588,"acceptedAnswer":24589},"What should men wear to an interview?",{"@type":1150,"text":24590},"Traditionally it was easy for men to choose their interview outfit: they just had to look to the failsafe suit and tie. While this can still be the case depending on the industry, the world of men’s fashion has opened up to include more options.",{"@type":1147,"name":24592,"acceptedAnswer":24593},"What to wear for a media job interview?",{"@type":1150,"text":24594},"When you dress for an interview in the media industry, rememberthat this is an industry that values appearances more than most fields. You should select clothes that make you look good and feel confident. Look for blues, grays, magentas, and browns. A blue or off-white dress shirt is a good pick.",{"@type":1147,"name":24596,"acceptedAnswer":24597},"What to wear for an education job interview?",{"@type":1150,"text":24598},"For an interview in education, you'll want to wear appropriate clothing and muted colors.",{"@type":1147,"name":24600,"acceptedAnswer":24601},"How to dress for a sales interview?",{"@type":1150,"text":24602},"The clothes you wear can help you project an image of success and confidence in the sales world. In that case, you might want to consider buying new clothes for your virtual interview.",{"@type":1147,"name":24604,"acceptedAnswer":24605},"What to wear for a government interview?",{"@type":1150,"text":24606},"Unlike other industries, the government is not known for celebrating creative fashion. Conservative style is the best guideline to keep in mind for government interview clothes.",{"@type":1147,"name":24608,"acceptedAnswer":24609},"How to choose a law interview outfit?",{"@type":1150,"text":24610},"The legal profession has a dress code that is relatively conservative. Both women and men should wear suits for law interviews. Some established law firms in New York were once partially known for their fashion choices (i.e., white-shoe firms). When you prepare for a virtual interview in the legal profession, high-quality formal wear is your best bet.",{"@type":1147,"name":24612,"acceptedAnswer":24613},"How to dress for a tech interview?",{"@type":1150,"text":24614},"For years, the answer to what to wear to a tech interview has been the same: go casual and don't wear formal clothes. If you're looking at joining a small startup with a handful of employees, that advice might make sense.",{"id":24616,"alternativeVersions":24617,"_locales":24620,"_publishedAt":24621,"_updatedAt":24622,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":24623,"blogPostAuthor":24625,"cluster":24627,"content":24636,"coverImage":36,"coverWithImgix":24766,"bottomContentOffer":166,"date":24770,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":24771,"relatedPillarPage":166,"seoDescription":24772,"sidebarContentCard":166,"structuredData":24773,"subtitle":24772,"title":24790,"slug":24619},"109886029",[24618],{"locale":756,"value":24619},"virtual-fundraising-events",[756],"2023-01-27T14:23:06+01:00","2023-01-23T19:29:35+01:00",[24624],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":24626,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1189,"bottomContentCardCtaTitle":780,"bottomContentCardText":1190,"bottomContentCardTitle":1191,"displayCustomerLogoSection":493,"headerCtaText":1192,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":24628,"relatedPillarPage":24634,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1219,"title":1220,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1194,"trackName":32,"trackNameFallback":1195,"backgroundImage":24629,"coMarketing":166,"ebook":24630,"image":24631,"resourceType":24632,"shortDescription":1206,"slug":1207,"title":1195},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1198},{"id":1200,"alt":1195,"height":564,"url":1201,"width":551},{"id":1203,"color":1204,"cta":312,"icon":24633,"name":568},{"id":615,"name":616},{"id":1209,"backgroundImage":24635,"shortDescription":1216,"shortTitle":1217,"slug":1218},{"id":1211,"alt":1212,"height":1213,"url":1214,"width":1215},[24637,24640,24644,24647,24653,24656,24663,24666,24670,24673,24679,24682,24689,24692,24698,24701,24709,24712,24719,24722,24728,24731,24738,24741,24747,24750,24756,24759,24763],{"id":24638,"__typename":811,"text":24639},"109886478","\nVirtual fundraising events are the next biggest trend in fundraising. Don't believe us? The global virtual events industry is on track to grow by 23.7% by 2028, according to a report by Grand View Research. And because finding a venue is no longer an issue, the sky’s the limit on what kind of event you can create.\n\nBut with so many livestreams to compete with, how do you make your virtual fundraising events stand out? \n\nCheck out our 19 recommendations for memorable, interactive virtual fundraising events that’ll engage a wider audience, raise awareness about your organization, and set your campaign apart from the crowd.\n\n## 19 Fun **virtual fundraising ideas**\n\n**Without the costs of renting a physical space, catering, and equipment hire, virtual fundraising events are easier and cheaper to run than traditional in-person fundraising**. They’re also far more accessible because people can join no matter where in the world they are (or how many kids/pets/other commitments they’re juggling that day). \n\nHere’s our pick of the 19 best virtual fundraising event ideas for your school, non-profit, animal shelter, or church, that are guaranteed to keep audiences engaged. But don’t let these categories limit you — you can implement these ideas to raise money for almost any cause. \n\nWe’ll give you examples, inspiration, and [virtual events best practices](https://livestorm.co/blog/virtual-conference-best-practices) to run the following fundraising events:\n\n1. Virtual game night\n2. Virtual design contest\n3. Virtual tour\n4. Virtual trade or business fair\n5. Virtual peer-to-peer campaigns\n6. Giving days \n7. Virtual awards for your volunteers\n8. Virtual gala\n9. Virtual happy hour\n10. Virtual trivia night\n11. Virtual classes\n12. Virtual comedy night\n13. Virtual auction\n14. Virtual marathon or walk-a-thon\n15. Virtual telethon\n16. Virtual book club\n17. Virtual raffle\n18. Virtual yoga class\n19. Webinar\n\n### Virtual fundraising ideas for schools \n\nOften, the people organizing school fundraisers end up being parents, teachers, or school council members. You don’t necessarily know [how to host virtual events](https://livestorm.co/resources/guides/what-is-a-virtual-event), let alone a virtual fundraiser.\n\n**If you have little experience with virtual events and fundraising, we recommend choosing an [online event platform](https://livestorm.co/virtual-event-software) like Livestorm, that can host a range of events and makes the pre-, during, and post-event tasks simple.**\n\nWith Livestorm, you can design your donation page with [Eventbrite](https://livestorm.co/integrations/eventbrite) and customize your registration page and email invitations with custom fields to collect attendee details. You can also schedule unlimited follow up emails and reminders at the cadence of your choosing.\n",{"id":24641,"__typename":2560,"feature":24642},"145066302",{"id":3722,"imageOnlyUsedForWowFeatures":24643,"productAnnouncementBlockTitle":3727,"productAnnouncementBlockText":3728},{"id":3724,"alt":3725,"height":2566,"url":3726,"width":2568},{"id":24645,"__typename":811,"text":24646},"111420730","#### **1. Virtual game night**\n\nA virtual game night is a great idea for school fundraising teams looking for family-friendly ways to connect with the community and, of course, raise money for upcoming school projects and current needs. \n\nAn event like this does take plenty of coordination, though, from parents, school board members, and volunteers to decide on a theme, plan games, and handle [event marketing](https://livestorm.co/resources/guides/event-marketing). For example, if you plan virtual Jeopardy, a scavenger hunt, or an escape room, you’ll need volunteers to write questions or set up online spaces. You’ll also need a host for your game night who’s fun, outgoing, and can keep everyone engaged.\n\nSegment your supporters to pick the right game, decide on the format, and start spreading the word. With Liverstorm, you can easily [promote your virtual event](https://livestorm.co/resources/ebooks/online-event-promotion) with customizable event landing pages.\n\n#### **2. Virtual design contest**\n\nFrom flower arranging to fashion, logos, t-shirts, mascots, and even interior decor, you can choose specific areas of design so the event’s closely related to your cause. This works particularly well for schools that offer art or design classes or clubs for their students.\n\nFor example, your school’s booster club could ask its supporters to design a new logo or mascot for their local team. The team could then match donations or provide tickets and merchandising for higher-tier donors.\n\nDepending on the time required, you can have people complete the challenge live or set a start date in advance of the contest. Then, get participants to connect to the livestreamed event for judging. Ask a celebrity or expert to be the judge or engage the audience by letting them vote for the winner using the live poll feature in your event platform. \n\n#### **3. Virtual tour**\n\n**Virtual tours are fantastic for nonprofits like animal shelters, museums, and schools that want to give benefactors the chance to see inside the facilities, spaces, and operations.** You can take a page out of the Guggenheim’s book - this museum regularly hosts virtual tours of its gallery.",{"id":24648,"__typename":833,"image":24649},"113475895",{"id":24650,"alt":24651,"height":1776,"url":24652,"width":1778},"48987261","virtual fundraising ideas","https://livestorm.imgix.net/1127/1673881112-virtual-fundraising.jpg",{"id":24654,"__typename":811,"text":24655},"113475896","Be aware, though, that a tour can be a passive experience – so keep the audience engaged by using features like emojis reactions, live polls, and question upvotes. With Livestorm, you can do all this, plus you can use the call to action (CTA) button feature to direct visitors to the donation forms during the event. \n\nAnd if you don’t have time to host multiple tours throughout the year, be sure to record your event and make it available “on-demand”, so that people can pay an optional donation for access to the original livestream any time.\n\n#### **4. Virtual trade or business fair**\n\nVirtual trade or business fairs can be a beast to organize! Luckily, the benefits far outweigh the effort involved, especially if you go virtual. The fundraising potential comes from registration fees and corporate sponsorship packages, tiered event ticketing, talks, workshops, and virtual exhibition booths.\n\nThese kinds of events could work particularly well for trade schools and programs in the beauty, restaurant, automotive, or construction industries, to name a few. ",{"id":24657,"__typename":833,"image":24658},"111421027",{"id":24659,"alt":24660,"height":24661,"url":24662,"width":20210},"42475966","Speaker raising funds at a hybrid trade fair",1041,"https://livestorm.imgix.net/1127/1645461153-02.jpg",{"id":24664,"__typename":811,"text":24665},"111421028","Partner up with sponsors who can donate to have their logo and relevant hashtags featured in your visual assets and promotional materials. You can create sponsorship tiers that give these corporate partners special benefits, like being able to present their offering during a key slot during the event.\n\nIf you ask local business owners to participate, let them know that you’ll use Livestorm to customize their virtual backgrounds to match their brand or feature their logo. See here for more ideas on how to [organize an online conference](https://livestorm.co/blog/how-to-organize-online-conferences).\n\n### Virtual fundraising ideas for nonprofits\n\nFor those who work for nonprofit organizations, fundraising is your bread and butter. And you likely have no shortage of digital fundraising ideas, initiatives, and know-how. But you also need data to measure the success of your virtual events so you know what works for the future.\n\n**With Livestorm, you’ll have immediate access to your event’s participation reports, and you can instantly export data from registrations, your live chats, and poll and Q&A answers.** You can even sync your event data with your customer relationship management (CRM) apps, like [Salesforce](https://livestorm.co/integrations/salesforce) or [HubSpot](https://livestorm.co/integrations/hubspot), to keep them engaged throughout your marketing funnel.\n",{"id":24667,"__typename":2560,"feature":24668},"145066436",{"id":2562,"imageOnlyUsedForWowFeatures":24669,"productAnnouncementBlockTitle":2569,"productAnnouncementBlockText":2570},{"id":2564,"alt":2565,"height":2566,"url":2567,"width":2568},{"id":24671,"__typename":811,"text":24672},"109886480","#### **5. Virtual peer-to-peer campaigns**\n\nIn peer-to-peer fundraising, an individual or group of people — not an organization — sets up and runs their own fundraising efforts. Think of crowdfunding campaigns posted on social media to raise money for a personal project or a family member in need of a medical procedure. \n\n**While they aren’t typically organization-led, peer-to-peer campaigns can be used by charity supporters to raise money for their favorite cause or non-profit**. For example, The Innocence Project, which is dedicated to exonerating individuals wrongly accused of crimes, allows supporters to create a personal fundraiser and share donation links with family, friends, and colleagues.",{"id":24674,"__typename":833,"image":24675},"109886481",{"id":24676,"alt":24677,"height":1776,"url":24678,"width":1778},"48987311","example of virtual fundraising like the innocent project","https://livestorm.imgix.net/1127/1673881712-virtual-fundraising-2.jpg",{"id":24680,"__typename":811,"text":24681},"109886482","#### **6. Giving days**\n\nA giving day is a 24-hour fundraising event that usually happens virtually and aims to raise a certain amount of money for a cause. They tend to happen annually or biannually. You’re probably most familiar with Giving Tuesday, which non-profits usually host the Tuesday after Thanksgiving. \n\nThis is where building your [engagement funnel ](https://livestorm.co/blog/engagement-funnel)is especially important. Why? Because you’ll need to create around-the-year awareness of your nonprofit's presence to see the best results on a giving day. \n\nThink about how customers interact with their favorite brands. They tend to follow this path from awareness to support:\n\n1. Awareness of your non-profit\n2. Discovery of what you really offer the community and beneficiaries\n3. Consideration of your non-profit as one among many possible causes to support\n4. Donation to your organization\n5. Retention as a regular benefactor of your cause\n\n#### **7. Virtual awards for your volunteers**\n\nNonprofits rely on volunteers who will come back year after year, event after event. An awards event is a great way to honor volunteers and make them feel appreciated for the support they provide throughout the year. \n\nThe great thing about it? As long as your fundraising software gives you easy access to past data, it’s relatively easy to plan a virtual awards ceremony for high-performing volunteers. Plus it provides yet another opportunity to educate people about your cause and ask for donations.\n\nThat’s why the local branches of the United Way chapters around the US host annual awards ceremonies of their own on Facebook Live. Of course, we’d recommend you use a virtual event platform like Livestorm or Zoom to host yours, since you’ll benefit from better engagement features and data analytics.\n",{"id":24683,"__typename":833,"image":24684},"109886483",{"id":24685,"alt":24686,"height":24687,"url":24688,"width":3616},"48987878","Social media post for virtual awards ceremony for United Way volunteers",906,"https://livestorm.imgix.net/1127/1673894810-annual-awards-graphic-invite.jpg",{"id":24690,"__typename":811,"text":24691},"109887370","### Virtual fundraising ideas for clubs \n\nLike nonprofits, clubs often rely on donations and membership dues to stay afloat. But unlike nonprofits, clubs may have a little more flexibility with the kinds of fundraising events they can run. Here are some fun and creative ideas to make your next club fundraising event engaging and successful.\n\n#### **Virtual concert**\n\nVirtual concerts with a big name or even a local headliner are a fantastic way to generate excitement for your fundraiser. That’s exactly what Global Citizen did with its star-studded concert, One World: Together At Home. The event raised $128 million for the World Health Organization and other coronavirus relief agencies.",{"id":24693,"__typename":833,"image":24694},"109887542",{"id":24695,"alt":24696,"height":8636,"url":24697,"width":20049},"48987887","Online promotion graphic for One World: Together At Home online concer","https://livestorm.imgix.net/1127/1673895047-keloland.jpg",{"id":24699,"__typename":811,"text":24700},"109887543","\nThe more well-known the artist, the more appealing the event – and the more you can charge for tickets. If possible, get performers who support your cause so their passion for it shines through. They’re more likely to become advocates and support the event on social media.\n\nAs well as selling tickets through your fundraising page, upsell extras like “backstage passes” to meet the artists. Also, Livestorm lets you share unlimited replays of your events so no one ever has to miss out!\n\n#### **8. Virtual gala**\n\nDespite statewide COVID-19 restrictions, Chicago-based nonprofit The Neighborhood Project made a remarkable $130,000 in 2020 when their annual gala moved online, showing just how successful virtual galas can be for any nonprofit or club.",{"id":24702,"__typename":833,"image":24703},"112546475",{"id":24704,"alt":24705,"height":24706,"url":24707,"width":24708},"48987924","Executive director Rick Guzman",677,"https://livestorm.imgix.net/1127/1673895566-executive-director-rick-guzman.jpg",1242,{"id":24710,"__typename":811,"text":24711},"112546476","Virtual galas are far more flexible than their in-person counterparts. You can blend livestreaming with pre-recorded videos, incorporate live polls, and share multimedia to get attendees involved. Here's our [ultimate guide to livestreaming](https://livestorm.co/blog/beginner-guide-livestreaming) for more tips.\n\nYou can also include interactive activities, like a silent auction, and encourage user-generated content by asking viewers to dress up, use [virtual backgrounds](https://livestorm.co/virtual-background-library), and share social media posts. \n\nOffer “VIP” extras for higher tier donors, like celebrity shout-outs or a home-delivered party pack. You could also partner with a local restaurant to offer food delivery or send VIPs gift cards for food delivery companies. Another possibility is to invite them to a virtual afterparty within a breakout room.\n\n#### **9. Virtual happy hour**\n\nYou can organize a regular virtual happy hour, deliver drinks to high-tier participants, and create quizzes, private chats in breakout rooms - or even a mixology class.\n\nMaking cocktails and mocktails requires some preparation (mostly getting your hands on fruits, herbs, ice, and spirits, not to mention shakers, stirrers, mixers, and strainers). But you can use this to your advantage – joining in requires planning and genuine buy-in on the part of attendees. With that degree of commitment, you can be sure of a successful fundraising event.\n\n#### **10. Virtual trivia night**\n\nA trivia night is a great idea for a popular, easy-to-set-up fundraiser that you can host regularly for donations. And you can even adjust your trivia night to your club’s theme. That’s why the educational nonprofit NextGen holds a quarterly “nerd culture”-themed trivia night for students and other “nerdy” potential donors. ",{"id":24713,"__typename":833,"image":24714},"144486947",{"id":24715,"alt":24716,"height":10168,"url":24717,"width":24718},"48987926","NextGen’s trivia night event sign up","https://livestorm.imgix.net/1127/1673895728-nextgen-s-trivia-night-event-sign-up.jpg",1337,{"id":24720,"__typename":811,"text":24721},"145073396","#### **11. Virtual classes**\nFrom writing workshops to photography to crafts like ceramics, stained glass, knitting, and more, there’s no limit on what virtual classes you can host to get people’s creative juices flowing. \n\nFor example, you could offer a “paint and sip” evening for donors to enjoy a glass of wine while they upgrade their painting skills. Why not partner with a local art supplier to deliver painting kits to high-tier donors?\n\nIf you’re looking for a more sober event, a cooking class also appeals to a wide audience and is suitable for small, more accessible donations. If possible, invite a professional chef or celebrity influencer to give the lesson. Offer tiered registration fees with extras like a signed recipe book, or dinner at a local restaurant.\n\n**Pro tip:** Pick an event platform like Livestorm, that allows you to share presentations or videos, as this will make it easier to teach participants more technical parts of the process.",{"id":24723,"__typename":833,"image":24724},"144486949",{"id":24725,"alt":24726,"height":1776,"url":24727,"width":1778},"48987933","A pastry chef giving an online cake decorating tutorial","https://livestorm.imgix.net/1127/1673896201-a-pastry-chef.jpg",{"id":24729,"__typename":811,"text":24730},"144486948","### Virtual fundraising ideas for animal shelters\n\nAnimal shelters tend to have small staff teams and rely heavily on donations and grants, which means you likely have to need volunteers to boost your fundraising efforts. If that sounds like you, don’t worry! These ideas are fun for attendees and a great way to boost donations.",{"id":24732,"__typename":833,"image":24733},"144486961",{"id":24734,"alt":24735,"height":23749,"url":24736,"width":24737},"48987936","Cats in an animal shelter drinking from a bowl","https://livestorm.imgix.net/1127/1673896411-cats-in-an-animal-shelter.jpg",1231,{"id":24739,"__typename":811,"text":24740},"144486950","#### **12. Virtual comedy night**\n\nLivestreamed comedy can also be a big draw for virtual events. Again, the bigger the names, the more you can charge, but you can also ask local improv performers to donate their time if you don’t have the cast of Saturday Night Live in your WhatsApp group.\n\nSell tickets and corporate sponsorship packages and recruit supporters to act as “table hosts” who encourage others to register. And if your budget allows, or you can persuade them to donate some time, a celebrity guest or MC will drum up even more interest.\n\nAnd if your comic act bombs? Don’t worry. You can always distract participants with footage of your lovely shelter animals!\n\n#### **13. Virtual auction**\n\nDonors find online auctions exciting, especially once they see what’s on offer and who they’re competing with. And if you make a few of your auction items pet-oriented, like a year's supply of dog food or an expensive automatic litter box for your cats, your animal lovers will be thrilled.\n\nSet up an event page to showcase items pre-sale and set minimum opening bids or increments. Remember, people won’t bid continuously, so make regular donation calls and have some creative engagement strategies up your sleeve. If someone outbids another person on an item, ask them if they’re willing to donate what they would’ve paid originally.\n\n#### **14. Virtual marathon or walk-a-thon**\n\nAccording to OneCause, 64% of nonprofits that ran virtual endurance events in 2020 found them to be more successful than other online donation models, perhaps because supporters particularly welcomed the opportunity to get in shape.\n\n**Pick an activity suited to your supporter base, like a virtual walk, danceathon, or sponsored swim** – anything that allows them to commit to completing a certain amount of miles, laps, or rounds in a given time. Charge a small fee to register or allow participants to raise sponsorship from friends and family. Again, be sure to bring those dogs, cats, and other four-legged creatures on screen to show off which animals are up for adoption.\n\n**Pro tip:** Even if you host the walkathon in person, you can livestream it and encourage people to participate virtually. You'll reach an entirely new audience that couldn't have attended otherwise.",{"id":24742,"__typename":833,"image":24743},"144486963",{"id":24744,"alt":24745,"height":3253,"url":24746,"width":13306},"48987944","Dog owners walking their dogs at an informal dog show","https://livestorm.imgix.net/1127/1673896948-dog-owners-walking-their-dogs-at-an-informal-dog-show.jpg",{"id":24748,"__typename":811,"text":24749},"144486962","#### **15. Virtual telethon**\n\nRemember telethons, those long and yet somehow entertaining television programs designed to raise money for a cause? They started as televised programs intended for a national audience, so it makes complete sense to adapt them to the virtual fundraising format.\n\nThe wonderful thing about a virtual telethon is that you can do whatever you’d like to make the event exciting. You can showcase local talent, ask staff to share their stories about working at the animal shelters — you can even set up your own version of the annual Westminster Kennel Club Dog Show.\n\nThe trick here is to find a fun and engaging host who will keep track of the donations and announce your milestones as they happen. And it’s also important to keep the audience engaged with fun surveys, polls, and Q&As so they don’t feel they’re just passive spectators.\n\n### Virtual fundraising ideas for your church\n\nEvery church is unique, but you can adapt any one of these virtual event ideas to suit your congregation.\n\n#### **16. Virtual book club**\n\nA book club is an excellent way to get small, regular donations rather than hosting a large, costly event. You can host a more traditional book club, focused on fiction or memoirs, or use the meetups to enrich your community's spiritual practice by focusing on excerpts from sacred texts.\n\nFor this type of event, you can use Livestorm to customize a registration page with recurring dates so that members only have to sign up once to receive regular emails and reminders. Then, the donation system is up to you! You can ask members to donate what they’d like or ask for an upfront fee to attend the book club. ",{"id":24751,"__typename":833,"image":24752},"144486965",{"id":24753,"alt":24754,"height":11788,"url":24755,"width":6048},"48987946","Family members attending a virtual gathering via a fundraising platform","https://livestorm.imgix.net/1127/1673897072-family-members.jpg",{"id":24757,"__typename":811,"text":24758},"144486964","#### **17. Virtual raffle**\n\nA virtual raffle is a simple yet effective fundraiser for organizers who need ideas fast. To make it contactless, you can export all your raffle registration data to a spreadsheet and use a random name generator tool to pick names. Or you can keep it old school and put all the names on a piece of paper and spin them around in a raffle drum.\n\nAnother great thing about a virtual raffle? Since it's so easy to put together, you can add it to any event on this list.\n\n#### **18. Virtual yoga class**\n\nHosting a virtual yoga class gives members of your community the opportunity to try a new activity, centered around fitness and mindfulness. When you provide something this valuable, you're more likely to get signups and donations in return.\n\nAsk a local yoga studio to give a virtual class, and make the replay available afterward. To boost donations, why not ask a well-known brand to donate yoga gear and include it in higher-tier donation packages?\n\n#### **19. Webinar**\n\nOnline talks, like webinars, are a familiar format these days for those looking to learn a skill or hear an expert viewpoint. If yours is a hit, you could consider making it a regular event, like TED talks. \n\n**Webinars are particularly useful for churches or spiritual communities that want to host a lecture series or religious studies outside of regular sermons or services.** But if you’re not yet familiar with [webinar best practices](https://livestorm.co/resources/guides/webinar-best-practices), here’s what we recommend:\n\n* Choose a topic related to your cause and ask an expert, local community leader, or one of your board members to speak. \n* Assign a moderator and encourage a lively Q&A or debate after the talk. \n* Don’t forget to have a volunteer run your [webinar marketing](https://livestorm.co/blog/webinar-marketing-planning) ahead of the event.\n* Make sure you record a replay for anyone who signed up but couldn’t make it. \n* And if you use Livestorm, you don’t have to worry about emailing the recording — our platform sends replays to every guest, regardless of whether they attended.\n\n## **How to plan a virtual fundraising event**\n\nWith a little creativity and help from modern technology, there’s no reason your virtual fundraiser can’t be as successful as an in-person event. Here’s how to plan yours.\n\n### Step 1: Define a fundraising goal \n\nMost virtual fundraising events do just that: raise funds. Secondary goals, however, could include raising awareness, growing your supporter base, and identifying potential repeat givers.\n\nWhatever they are, use the SMART principle to help you define your goals:\n\n1. **Specific:** “Raise more money” is too open-ended. Set an exact amount based on how you will use the funds.\n2. **Measurable**: How will you measure success? Money raised, number of new supporters, corporate pledges?\n3. **Attainable**: Be ambitious but realistic.\n4. **Relevant:** Goals should be connected to your cause somehow, and supporters want to know where their money is going.\n5. **Time-based:** When is the final cut-off for accepting donations? Will you still be able to collect them in the days following your event?\n\n### Step 2: Choose an event format\n\nYou have a variety of event formats to choose from, but to help you decide what’s best, you can segment your supporters into categories. Then, choose the event format based on your audience. For example, if your audience is sporty young professionals, you could host a virtual gym class.\n\nBy paying attention to how you’ve categorized groups, you can better resonate with your audience, and create events that really connect with their interests and passions – which can be crucial to their success.\n\n### Step 3: Devise a marketing strategy \n\nA marketing strategy isn’t as intimidating as it sounds. It’s anything you do to get sign-ups before the event. \n\nFirst, take a look at your time and budget. How much time do you have to drum up interest and awareness around the event? And will you rely on social media, email, and free advertisement alone, or will you reach out to influencers for partnerships or create paid ads? Are there any [event marketing tools](https://livestorm.co/blog/event-marketing-tools) that you’ll need to account for in your event cost?\n\nThen, consider your fundraising team members’ talents and capabilities. There may be a marketing professional or two among you who’s willing to donate their time and skills for free. Otherwise, look for an intern who needs more marketing experience and can do it for a reduced rate.\n\nWherever you direct your marketing efforts, target the places your intended audience hangs out. For instance, you may find that your time is better spent drumming up awareness on Facebook and LinkedIn than it is on Instagram - it all depends on the demographic.\n\n### Step 4: Pick the right event software",{"id":24760,"__typename":833,"image":24761},"145073397",{"id":9258,"alt":24762,"height":9260,"url":9261,"width":3456},"A virtual event hosted on Livestorm",{"id":24764,"__typename":811,"text":24765},"144486966","Pick tools that suit the format of your fundraiser and the technical skills of your teams and supporters. We also recommend that they integrate with each other (the fewer platforms people have to log into, the easier it is to participate). \n\nFor example, when you use Livestorm and Typeform together, you can easily register website visitors to Livestorm events, and they won’t have to give you their information repeatedly.\n\n**The cornerstone of your fundraising toolkit is the video platform**. Here are some of the key features the best virtual event platforms have:\n\n* **Versatility** to handle any kind of event and audience size\n* **User-friendliness** so it’s simple to create and promote events, and easy to join in\n* **Engagement features** so attendees can have fun as active participants in the event\n* **Analytics** so you can track and analyze engagement with your content and website\n* **Integrations**, particularly with ticketing software like Eventbrite to help you promote your event and sell tickets\n* **Mobile-responsiveness** so you can engage viewers who are on-the-go \n\n### Step 5: Tell a compelling story\n\nA virtual fundraising event is an opportunity to boost donations, yes, but it’s also an important moment for you to educate event attendees and potential donors about your cause.\n\nBefore your event starts, share the history of your organization in a short presentation. Then, be transparent about your fundraising goals. Explain how much money you’re hoping to raise, and describe how you’ll use it, as transparently as possible. \n\nFor example, if you’re raising money for an animal shelter, you can share slides telling the story of a rescue animal whose life was changed by past donations.\n\n### Step 6: Incorporate interactive elements\n\nIt’s also essential that your virtual event platform lets you engage audiences with discussions, Q&As, polls, and interactive activities that encourage user-generated content—since these are among the top strategies for successful engagement.\n\n### Step 7: Appreciate your donors \n\nLet your donors know that their support hasn’t gone unnoticed, both during and after the event. This means that even if some of your donors give money but don’t attend, you should still thank them during your event, and record it so they can view it later. \n\nAnd during your event, be sure to mention your donors by name and shout them out. After the event, you can segment your audience members and email donors to thank them personally and mention what you’ll do with their donation. And if it’s possible, plan to give some of your top donors prizes or swag with your club or organization logo. \n\n### Step 8: Analyze your event metrics\n\nAfter the event, take stock of your registration and attendance report. With Livestorm, you can use source tracking to find out about the success of your marketing campaign. Then, look at your participation report to see how many people attended out of your original registrants.\n\nFinally, review your engagement metrics. How did people respond to your polls, surveys, and Q&As, and which parts of the event did they enjoy the most based on their chat participation? If applicable, you can sync this data to a CRM like Marketo, HubSpot, or Salesforce and use it to segment your donors and create email nurture campaigns for the future. \n\n## Take your **virtual fundraising event** to the next level\n\n**In the right hands, virtual fundraising events are every bit as successful as traditional in-person events, and possibly even more so.** They give you exciting opportunities for engagement and access to a broader audience – all while being more cost-effective and easier to run. \n\nAnd they still allow you to do the work you need to do — educate potential donors and community members about your organization, club, or project.\n\nIn order to maximize results, choose activities to match your cause. And make organizing your event as hassle-free and user-friendly as possible with a virtual event platform. Livestorm makes it easy to engage your audience, automate your marketing efforts, customize your registration page, and review your engagement and attendance data.\n\n## **Frequently asked questions** about virtual fundraising events\n\n### How do I collect donations virtually? \n\nYou can collect donations virtually by making sure that your event software has integration with a payment platform or crowdfunding software like [Eventbrite](https://livestorm.co/integrations/eventbrite). We recommend creating a field on your event registration page for donations. It’s up to you whether you’ll make donations voluntary or if you’ll “sell” tickets for attendance. \n\n### What are good online fundraisers? \n\nGood online fundraisers are engaging, attendee-focused events that balance fun with education about your cause or organization. Some good online fundraising ideas include:\n\n* Virtual galas\n* Virtual concerts \n* Virtual comedy invents\n* Virtual happy hours\n* Virtual tours of your facilities or new location\n* Virtual marathons or walk-a-thons\n* Virtual auctions\n* Virtual book clubs\n* Virtual cooking classes\n* Virtual paint nights or crafting events\n* Virtual game nights\n* Virtual trade or business fairs\n* Webinars\n\n### How do you set up a virtual event for charity? \n\nTo set up a virtual event for charity, you should start by setting a fundraising goal. This will help you figure out what kind of event you want to organize and determine how large your marketing campaign should be for the event. Then you’ll:\n\n* **Choose your event format**. This is where creativity meets data. What kinds of events have worked for other similar organizations or causes in the past?\n* **Devise your marketing strategy.** Months ahead of the event, start creating a buzz around it on your website and with social media posts and emails.\n* **Choose the right event software.** Ideally, you want an [event platform](https://livestorm.co/) that lets you set up your pre-event registration landing page and send automated email and invite reminders. If it helps you engage your audience and analyze your post-event metrics, even better.\n* **Make it engaging.** Make sure your audience can participate with live chat, Q&As, polls, surveys, and even huddle rooms.\n* **Show your donors some love.** Handwritten thank-you notes and emails go a long way. But you can also create donation tiers with prizes for every level, giving your audience an extra incentive. \n* **Review your metrics.** Take a look at your event sign-ups versus actual attendees to see how your marketing campaign worked. But don’t forget to analyze the data from your chat, Q&As, and polls, and check engagement during the event to see what people appreciated the most. \n\n### What are the benefits of virtual fundraising events? \n\nThe benefits of virtual fundraising events include:\n\n* **Location independence.** You don’t need to book a venue for your event.\n* **Wider reach.** Depending on how many attendees you want, you could potentially open up your event to a global audience.\n* **Cost-effectiveness.** Without venue costs, virtual events tend to be more inexpensive.\n* **Easier setup and marketing.** There are much fewer moving parts involved in creating a virtual event.\n* **Easier to analyze attendance metrics.** Event platforms like Livestorm make it easy to gather pre and post-event metrics automatically.",{"id":24767,"alt":24768,"height":22897,"url":24769,"width":22899},"43785262","16 Engaging Virtual Fundraising Events: Ideas and Planning ","https://livestorm.imgix.net/1127/1646309462-pexels-alexander-suhorucov-6457563.jpg","2022-03-17",[],"Planning a virtual fundraising event takes creativity, strategy, and collaboration. Here are 19 ideas to get you started!",[24774],{"id":24775,"contentData":24776},"144487172",{"@context":1143,"@type":1144,"mainEntity":24777},[24778,24782,24786],{"@type":1147,"name":24779,"acceptedAnswer":24780},"How do I collect donations virtually?",{"@type":1150,"text":24781},"You can collect donations virtually by making sure that your event software has integration with a payment platform or crowdfunding software like Eventbrite. We recommend creating a field on your event registration page for donations. It’s up to you whether you’ll make donations voluntary or if you’ll “sell” tickets for attendance.",{"@type":1147,"name":24783,"acceptedAnswer":24784},"What are good online fundraisers?",{"@type":1150,"text":24785},"Good online fundraisers are engaging, attendee-focused events that balance fun with education about your cause or organization. Some good online fundraising ideas include: Virtual galas Virtual concerts Virtual comedy invents Virtual happy hours Virtual tours of your facilities or new location Virtual marathons or walk-a-thons Virtual auctions Virtual book clubs Virtual cooking classes Virtual paint nights or crafting events Virtual game nights Virtual trade or business fairs Webinars",{"@type":1147,"name":24787,"acceptedAnswer":24788},"What are the benefits of virtual fundraising events?",{"@type":1150,"text":24789},"Location independence. You don’t need to book a venue for your event. Wider reach. Depending on how many attendees you want, you could potentially open up your event to a global audience. Cost-effectiveness. Without venue costs, virtual events tend to be more inexpensive. Easier setup and marketing. There are much fewer moving parts involved in creating a virtual event. Easier to analyze attendance metrics. Event platforms like Livestorm make it easy to gather pre and post-event metrics automatically.","19 Ideas for Engaging Virtual Fundraising Events & How to Plan One",{"id":24792,"alternativeVersions":24793,"_locales":24796,"_publishedAt":24797,"_updatedAt":24798,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":24799,"blogPostAuthor":24801,"cluster":24803,"content":24806,"coverImage":36,"coverWithImgix":24819,"bottomContentOffer":166,"date":24823,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":24824,"relatedPillarPage":166,"seoDescription":24825,"sidebarContentCard":166,"structuredData":24826,"subtitle":24827,"title":24828,"slug":24795},"72737395",[24794],{"locale":756,"value":24795},"usage-based-enterprise-pricing",[756],"2023-01-10T14:06:33+01:00","2023-01-10T14:06:32+01:00",[24800],{"id":12809,"name":12810,"slug":12811},{"id":12813,"avatar":24802,"jobTitle":12817,"name":12818,"shortDescription":12819,"slug":12820},{"id":12815,"url":12816},{"id":18092,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":10560,"displayCustomerLogoSection":166,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":24804,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":24805,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":32,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":18095,"urlForTheCta":66,"withoutContentOffer":166},{"id":10562,"alt":10563,"height":3063,"url":10564,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},[24807,24810,24816],{"id":24808,"__typename":811,"text":24809},"72737392","Video plays a central role in our professional lives, and it’s here to stay! As a matter of fact, 84% of professionals use video to communicate internally, and 77% use it for external purposes, according to [this new report](https://livestorm.co/resources/reports/state-video-engagement-report).\n\nWhen it comes to video conferencing, there’s a **lack of collaboration.** Traditional tools don't provide a common solution to address the needs of different teams and the diversity of their use cases. \n\nWith Livestorm’s **[Video Engagement Platform](https://livestorm.co/resources/guides/video-engagement) (VEP)**, teams can access a common video workspace for easier collaboration. A VEP is so much more than a webinar or video conferencing software: it addresses the complexity and diversity of remote communication for sales, marketing, and internal teams. \n\nHowever, until now, our pricing model wasn’t flexible enough. The traditional user based licensing model created friction to onboard new teams to Livestorm or use the platform for any use case. \n\nThe mission of Livestorm’s video engagement platform is to enable our customers to connect simply and engage powerfully at scale. That’s why we are introducing a new Enterprise pricing to bill on the value that we actually create: **engagement**. \n\n\n## Introducing Livestorm’s new Enterprise pricing\n\nToday, we are excited to introduce the **first usage-based pricing in the industry**! This new usage-based Enterprise pricing will offer you the flexibility and economies of scale that you need. \n\nHistorically, video providers were billing the usage of their product like telecom providers: by the _minute_. But, the value of a video engagement platform is to generate engagement with prospects, customers, or employees. Therefore, we'll adopt usage-based pricing by embracing codes from the Martech, CRM, and Collaboration spaces by billing on **active contacts**.\n\n",{"id":24811,"__typename":833,"image":24812},"72737393",{"id":24813,"alt":24814,"height":3402,"url":24815,"width":899},"30558353","test on a blue field saying \"introducing our new pricing\"","https://livestorm.imgix.net/1127/1636734435-productshotnewpricing.png",{"id":24817,"__typename":811,"text":24818},"72737394","**With this new Enterprise usage-based billing, you will be able to:**\n\n\n1. **Pay according to your usage**: you will only pay depending on your total active contacts per month! Read more about active contacts below.\n2. **Have unlimited hosts**: your usage of Livestorm's video engagement platform won’t be limited by licensing costs, and you will have unlimited hosts for your team. Foster collaboration by inviting all your team members across departments!\n3. **Include up to 3,000 live attendees**: unlike our previous pricing plan, you can now go up to as many as 3,000 live attendees without additional charges! \n\nThis new usage-based billing with unlimited hosts lets you adopt Livestorm across any department at a fraction of the cost compared to traditional license-based pricing. Organizations will pay the same price, whether they have one or thousands of team members. Moreover, only the **active** contacts will be accounted for!\n\nWe’ll also continue to provide more flexibility to our customers by adding new customization features for your events. Stay tuned!\n\n## Livestorm’s new Enterprise usage-based billing: greater flexibility and savings\n\n\n### Who can subscribe to the usage-based Enterprise plan? \n\nThis plan is available immediately to new and existing Enterprise customers who wish to move to the new pricing and starts at 500 active contacts per month. \n\n\n### What is an active contact? \n\nAn active contact is a unique person (external registrant or team member) who has registered for _or_ joined one of your Livestorm events. These individuals are calculated on a monthly basis. \n\n\n### How can you benefit from this plan? \n\nIf you want to upgrade or have questions about this new usage-based plan, we invite you to contact our Sales team at [sales@livestorm.co](mailto:sales@livestorm.co).\n\nIf you already have a Livestorm Enterprise account, then you can contact your dedicated Customer Success Manager (CSM) to switch plans! If you prefer to keep your existing pricing plan, you can do that too.\n\nWe’re rolling out the usage-based billing only for Enterprise accounts for now, but stay tuned for further improvements and features that will soon be added to our other tiers of pricing.\n",{"id":24820,"alt":24821,"height":897,"url":24822,"width":899},"19137358","a megaphone on a blue background","https://livestorm.imgix.net/1127/1625655022-announcement.png","2021-11-15",[],"Discover the new usage-based pricing model for Livestorm Enterprise customers",[],"We've upgraded our Enterprise pricing to reflect usage. Discover how this will benefit you with this article.","Livestorm’s Usage-Based Enterprise Pricing for Greater Flexibility & Savings",{"id":24830,"alternativeVersions":24831,"_locales":24834,"_publishedAt":24835,"_updatedAt":24836,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":24837,"blogPostAuthor":24839,"cluster":24841,"content":24848,"coverImage":24890,"coverWithImgix":24891,"bottomContentOffer":166,"date":24897,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":24898,"relatedPillarPage":166,"seoDescription":24899,"sidebarContentCard":166,"structuredData":24900,"subtitle":24901,"title":24902,"slug":24833},"956902",[24832],{"locale":756,"value":24833},"webinar-hardware-blue-yeti-microphone",[756],"2022-12-07T15:41:07+01:00","2022-12-07T15:41:04+01:00",[24838],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":24840,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":24842,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":24843,"coMarketing":493,"ebook":24844,"image":24845,"resourceType":24846,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":24847,"name":554},{"id":410,"name":411},[24849,24852,24859,24862,24868,24871,24878,24881,24887],{"id":24850,"__typename":811,"text":24851},"956901","## Affordable Webinar & Podcast Microphone: Blue Yeti Review\n\nIf you’re diving headfirst into webinars, podcasts, or video conferences, you’ll need the right equipment. Hopefully you’ve already thought about the software you’ll need - [here’s a nice guide](https://livestorm.co/webinar-software-comparison) if not.\n\nBut on top of a great recording and broadcasting platform, some good external equipment goes a long way. And particularly for audio recordings, **a decent microphone is essential**. \n\nSo in this review, we’re going to break down one of our absolute favorites: the Yeti from Blue Designs. As you’ll see, it’s one of the best entry-level options you can get. And really, calling it entry-level is selling it short. \n\nLet’s take a closer look. \n\n\n### What is the Blue Yeti microphone? ",{"id":24853,"__typename":833,"image":24854},"956911",{"id":24855,"alt":24856,"height":24857,"url":24858,"width":2006},"683704","blue yeti microphones",1075,"https://livestorm.imgix.net/1127/1557221221-blue-yeti-family.jpeg",{"id":24860,"__typename":811,"text":24861},"956912","*Image source: newegg.com*\n\nThe Yeti is a [microphone for video conferencing](https://livestorm.co/blog/best-microphones-video-conferencing) that requires minimal setup or audio expertise. We’ll get into why that’s so exciting shortly, but here are the key differentiators: \n\n\n\n* Plugs directly into your USB port\n* Very affordable\n* High quality audio, especially for spoken voice\n\nIf this is your first real microphone, you’ve made a great choice. Let’s explore a little more.\n\n\n#### What’s it for? \n\nAccording to Blue’s website, “you can record vocals, music, podcasts, audio for video, interviews, or even cryptozoology lectures” with the Yeti “with legendary ease.” Which is another way of saying it’s a microphone, so you use it to record sound. \n\nBut in our view, **it’s best used by companies for [podcasting](https://livestorm.co/blog/4-podcasts-formats-to-inspire-your-next-webinar)**. That’s because it really is easy to set up (more on this in a moment), and the quality for spoken word is very good. \n\nIt works well for just one person (they call this “cardioid mode”), but can also **record omnidirectional sound if you have several people sitting around a table**. This is obviously different from a pin-on lavalier mic or a single-direction microphone like a singer would use in-concert. \n\nFor new podcasters, it’s really nice to have these options from a single microphone. You can test out a range of different presentation styles with one small investment. \n\nIt’s also a nice [microphone for webinars](https://livestorm.co/blog/webcam-microphone-for-webinars) - something we’ve written about before. The Yeti does have one or two shortcomings for this though, which we’ll get to shortly. \n\n\n#### Who’s it for?\n\nIf you’re new to podcasting or webinars and want good audio for minimal investment, the Yeti is for you. You’ll get a nice, warm sound without needing any technical know-how or other expensive equipment. \n\nThat’s important if you’re testing out a new strategy. You can **focus on producing great audio content without having to worry too much about the return on investment** just yet. \n\nIf you give it three months and decide not to keep going, you’ve **spent less than $150 on a microphone**. And sound quality definitely will not be the reason you give it up.\n\nSeasoned audio professionals will probably want something a bit more robust, but this is nice for your marketing team projects and video sales meetings.\n\n\n### Why we love it\n\nThe absolute best part about the Yeti is how easy it is to use. That’s **because it plugs directly into your USB port**.\n\nMost microphones require an external interface to connect to your computer. (We’ve recommended the Scarlett 2i2 mixer in the past.) That’s because mics are usually built to be plugged into mixing boards, not computers. ",{"id":24863,"__typename":833,"image":24864},"956932",{"id":24865,"alt":24866,"height":7432,"url":24867,"width":7516},"683707","recording studio","https://livestorm.imgix.net/1127/1557221387-recording-studio.png",{"id":24869,"__typename":811,"text":24870},"956933","But every piece of extra equipment is another reason _not_ to start your podcast or webinar strategy. So it’s so exciting to have **a decent quality microphone that plugs directly into your laptop**. \n\nAnd you don’t even need to download a driver to operate it - another annoying step. It seriously is ready to use immediately.\n\nAnd as we said above, it’s really hard to find this mix of convenience and sound quality, at this price. Usually we’d recommend spending a little more on a microphone because **you won’t need to upgrade them often**. But you get so much with the Yeti that it’s worth testing for sure. \n\nAnd the fact that it has different functions is also really helpful. You’re basically getting three microphones in one, which gives you a lot of flexibility.\n\nFinally, it looks really nice and comes in a few different styles. This never hurts, especially if you’re hosting webinars or any kind of video content that would likely require the microphone to be in focus.\n\n\n",{"id":24872,"__typename":833,"image":24873},"956934",{"id":24874,"alt":24856,"height":24875,"url":24876,"width":24877},"683711",923,"https://livestorm.imgix.net/1127/1557221560-blue-yeti-mics.jpg",1847,{"id":24879,"__typename":811,"text":24880},"956935","### What could be better\n\nObviously at such a good price, we can’t have everything. And there are one or two things that prevent this from being an overwhelming success. \n\n\n#### A few plastic parts\n\nWhile most of the Yeti comes in a nice chrome style, small sections of the stand and microphone are made from plastic. This doesn’t affect the look particularly, but **these parts can be a little more prone to breaking**. \n\nIf you take good care of the microphone, this won’t really be an issue. But if it’s going to be passed around the office and dropped from time to time, you may see some damage. \n\n\n#### The stand is massive\n\nThe Yeti sits on a round base which takes up a lot of space. This doesn’t matter for audio recordings, but if you’re presenting a webinar or conference call it’s hard to keep the microphone out of your face.\n\nTo get around this, you can fairly easily attach it to a stand. (That’s what we’ve done at Livestorm.)",{"id":24882,"__typename":833,"image":24883},"956936",{"id":24884,"alt":24885,"height":2602,"url":24886,"width":2524},"683718","blue yeti stand","https://livestorm.imgix.net/1127/1557221657-blue-yeti-stand.jpg",{"id":24888,"__typename":811,"text":24889},"956937","\n\nIt’s not a big issue, but it’s something to be aware of. If you’re trying to go for a low-cost option, adding a stand will drive the cost up.\n\n\n#### USB keeps changing\n\nWe love that the Yeti connects through USB, but the main port is mini-USB to USB-A. Your new Macbook Pro only uses USB-C, so you’re going to need an adaptor to plug it in. \n\nAnd in two years’ time, we might be using something else altogether. \n\nStill, a USB adaptor is much cheaper than an external mixer, so this is a small annoyance rather than a big issue. \n\n## Other Webinar Microphones to Try\n\nAfter browsing the countless webinar microphones on the market, you might feel overwhelmed by all of your options. To help you find the best microphone for your specific needs, we reviewed a few other popular models. We evaluated these microphones based on criteria like sound quality, ease of use, portability and durability, aesthetics, and more. With a wide range of features and prices, you’ll be able to find a mic within your budget! And for more tips on webinars, read our [webinar guide](https://livestorm.co/resources/guides/what-is-a-webinar). \n\n\n### Samson Go Mic\n\nIf you’ll be recording webinars while you’re on the go, a small, portable microphone is a must. The affordable, pocket-sized Samson Go Mic fits the bill. This USB microphone was specifically designed with business travel in mind, so you’ll be able to produce webinars with great sound quality after you hit the road. It’s compatible with both Macs and PCs.\n\nThis mic provides omnidirectional and cardioid pickup patterns. Therefore, you can set it up to solely capture sound in front of the microphone, or you can pick up sound in a 360-degree pattern, which is ideal if you’re recording several people around a conference table.\n\nYou can easily clip it to your laptop for convenient recording. Alternatively, you can attach it to a standard microphone stand and set it on your desk. Since it’s significantly smaller than other webinar mics, speakers can pass it around while recording - it won’t feel too clunky or heavy.\n\nOverall, the Go Mic is an especially good investment because it comes with user-friendly recording software. Once you have the mic, you’ll be able to start producing your first webinar, even if you’ll be traveling!\n\n\n### Blue Microphones Snowball\n\nWhen you’re recording a webinar, a visual presentation is important. If you’re searching for a microphone that will look sleek on camera, the Blue Microphones Snowball is the perfect choice. The model comes with a simple desktop base and spherical microphone, and with eight different color options, you’re sure to find a hue that suits your preference. This mic provides good sound quality without sacrificing aesthetics. It’s compatible with Macs and PCs, and it’s quite budget-friendly. \n\nThe Snowball boasts a dual-capsule design, so whether you’ll be chatting with individuals one-on-one or joining in on conference calls, you’ll have no problem recording clear conversations. This condenser microphone will pick up on background noises fairly easily. Therefore, this mic is a good choice if you know you’ll be recording in an area with little audio interference. You can set it to omnidirectional or cardioid pickup, or you can use the cardioid with a -10db pad set up to lower mic sensitivity when you’re recording sounds from exceptionally loud sources.\n\nThis mic is exceptionally easy to use. With a convenient USB connection and plug-and-play capability, you don’t need to purchase any other special equipment to start working on your webinar - you can simply plug in the Snowball and begin recording!\n\n\n### Heil PR 40\n\nIf you’re particularly concerned with finding a mic that will ensure impeccable sound quality, the Heil PR 40 is a solid investment. This is a dynamic microphone, which means that it won’t record lots of surrounding noise. While this does result in a sound that isn’t as “rich,” it also means you won’t pick up much background interference, so your audio will naturally be crisper. The Heil PR 40 comes with an internal breath blast filter, which eliminates “popping” noises when recording people talking.\n\nThe Heil PR 40 is particularly popular because it is made with high-quality materials, including custom metal magnets. However, it’s worth noting that this particular microphone is fairly expensive. If you’re just getting ready to host your first webinar, and you’re not sure if you’ll be hosting more in the future, you may want to go with a more affordable option. But if you’ll be hosting plenty of webinars in the foreseeable future, this mic is a fantastic, durable investment. You can also choose from several different finishes to match the rest of your equipment!\n\n\n### RØDE NT-USB \n\nWhile the RØDE NT-USB microphone is particularly well-suited for musicians who want studio-quality recordings, you can also take advantage of its many convenient features to record webinars. \n\nThis mic includes a premium pop-filter so that you won’t pick up plosives when you’re recording. If you want to guarantee pristine audio quality, this feature is essential. Because of the high sound quality, this is a good mic if you’ll frequently be hosting live webinars, since you won’t have to worry about interference. It comes with a zero-latency headphone jack so that you can assess the quality of your recordings, and it features dials that enable you to adjust the mic input as you record.\n\nThe RØDE NT-USB Mic also comes with a tripod desk stand for easy setup, as well as a ring mount so that you can adjust the tilt when necessary. For a reasonable price, you’ll get all of the basic equipment you need to start recording with this mic. That’s what makes the RØDE NT-USB such a good deal - with this package, you get plenty of value for your money.\n\n\n### Audio-Technica ATR2100-USB\n\nWould you prefer to host your webinars with a handheld microphone? If so, the Audio-Technica ATR2100-USB would suit you. While some webinar hosts might be concerned that working with a handheld mic will result in subpar audio quality, the ATR2100-USB is a reputable, dynamic mic with extended frequency, enabling you to produce webinars with rich, clear audio.\n\nWith this mic, you can choose either a USB or XLR output - or you can use both outputs simultaneously! This mic is highly versatile, so if you’ll be producing webinars in a variety of formats like live and pre recorded webinars, you can rely on the ATR2100-USB. If you’re producing digital recordings, you’ll likely want to use the USB output, while the XLR output is the best choice for live webinars.\n\nYou can also connect it to built-in headphones, so you’ll be able to monitor the sound quality and make adjustments accordingly. This function is especially convenient for producing live webinars. Ultimately, if you know that you’ll be producing live and pre recorded webinars in the future, the ATR2100-USB provides all of the features that you need.\n\n\n\n",{"id":24884,"alt":24885,"height":2602,"url":24886,"width":2524},{"id":24892,"alt":24893,"height":24894,"url":24895,"width":24896},"13317048","woman recording podcast",3223,"https://livestorm.imgix.net/1127/1618493451-blue-yeti-microphone-the-best-microphone-for-webinars.jpg",4834,"2019-08-22",[],"Discover great microphones for webinars in this comprehensive article",[],"We've been hosting webinars every week for years, testing many different setups. Here is our review of a few great microphones for webinars.","Blue Yeti Microphone, the Best Microphone for Webinars",{"id":24904,"alternativeVersions":24905,"_locales":24908,"_publishedAt":24909,"_updatedAt":24836,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":24910,"blogPostAuthor":24912,"cluster":24914,"content":24917,"coverImage":24982,"coverWithImgix":24985,"bottomContentOffer":166,"date":24991,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":24992,"relatedPillarPage":166,"seoDescription":24993,"sidebarContentCard":166,"structuredData":24994,"subtitle":24993,"title":25019,"slug":24907},"3187818",[24906],{"locale":756,"value":24907},"4-steps-for-organizing-a-successful-webcast",[756],"2022-12-07T15:41:09+01:00",[24911],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":24913,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":18092,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":10560,"displayCustomerLogoSection":166,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":24915,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":24916,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":32,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":18095,"urlForTheCta":66,"withoutContentOffer":166},{"id":10562,"alt":10563,"height":3063,"url":10564,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},[24918,24921,24928,24931,24934,24938,24941,24945,24948,24954,24957,24964,24967,24970,24976,24979],{"id":24919,"__typename":811,"text":24920},"3187809","**Smart marketers know that live streaming events as webcasts is the best way to reach more people, fast.** And they know that done right, webcasts are a great vehicle for generating qualified leads, building an online community, and increasing brand awareness. \n\nWhat they might not know, however, is _how_ to webcast. And when the whole world is watching (or streaming), you’ll need to know more than the basics to stand out from the crowd and engage your audience.\n\nWe spoke to Hannah Dean, Customer Success Manager at Livestorm, to help you understand:\n\n\n\n* What a webcast is\n* The difference between webinars and webcasts \n* How to make a great webcast \n\nUse this article to inform and inspire your virtual event marketing strategy, so you can create better presentations that help establish your brand and increase your online presence. \n\n\n## What is a webcast? \n\n**A [webcast](https://livestorm.co/webinar-glossary/webcast) is a livestream of a virtual event or presentation, a bit like a TV broadcast.** It delivers a single content source (the presentation’s audio and video components) to several viewers or listeners simultaneously. \n\nWebcasts can either be distributed on-demand or live, and are a cost-effective solution to reaching and communicating with a large audience at the same time. That’s why more businesses are turning to webcasts as a way of quickly disseminating information while generating leads or interest. \n\n\n### What’s the difference between a **webinar vs webcast?** \n\nThe difference between a webinar and a webcast is that a webinar is a virtual, interactive seminar that’s streamed to a select number of registrants, while a webcast is a presentation or [event livestream](https://livestorm.co/blog/how-record-livestream) aired to large audiences of up to 50,000.\n\nTo [host a webinar](https://livestorm.co/blog/everything-you-need-to-know-to-create-your-first-webinar), all you need is a device with a microphone and a webcam, a stable internet connection, and a [virtual events platform](https://livestorm.co/virtual-event-software). Due to its scale, a webcast involves more moving parts, including multiple technical and logistical considerations (more on this below).\n\nDepending on your business and marketing needs, they’re both effective forms of [video communication](https://livestorm.co/blog/next-video-communication) that educate, spark interest, and build rapport with your audience. \n",{"id":24922,"__typename":833,"image":24923},"141185931",{"id":24924,"alt":24925,"height":3529,"url":24926,"width":24927},"48358270","A woman producing a webcast","https://livestorm.imgix.net/1127/1663627955-01_webcast.jpg",1420,{"id":24929,"__typename":811,"text":24930},"3187811","## How to make a **great webcast?**\n\nCareful planning is the key to crafting and executing a successful webcast. But unless you’re an expert, you might not know where or how to start. Here are Hannah Dean’s tried and tested tips. \n\n**To start, you’ll need to plan your webcast, define your metrics, pick the best webcast platform, find the right equipment and setup, and test and monitor your webcast stream.**\n\n\n### 1. Plan your webcast \n\nWebcast planning takes time. And if it’s your first webcast, Hannah recommends scheduling it no less than **eight weeks in advance** to have ample time to pick your topic and speakers, practice your material, iron out any technical issues, pick your engagement tools, and align with your marketing or brand team.\n\nOnce you’ve set your date, to successfully plan your webcast, you’ll need to:\n\n\n\n* **Choose an event type**. Whether it’s a virtual or hybrid event, or a bigger production-based event, understanding which type of webcast you’re creating will help guide planning and preparation. \n* **Pick a topic.** Start with a problem you want to help solve - that’s your topic. You can even ask your audience what they need help with. Try emailing them a survey, or sharing a poll on your social channels.\n* **Select your speakers.** The number and type of speakers will depend on the format. Whether you organize a panel discussion or decide to only have one host, your speakers should always provide value for your audience.\n* **Add it to your marketing calendar.** Make sure to leverage your webcast and [promote your virtual event](https://livestorm.co/blog/14-ideas-for-promoting-your-next-online-event) on social media, or blog about it on your website to raise awareness and viewership.\n* **Troubleshoot in advance.** Consider questions like: what tools do I need to run my webcast? Do I need a set or backdrop? How should I switch between screens/speakers? Use these questions to proactively problem-solve well before the event. \n\n\n### 2. Define your webcast metrics\n\nSet benchmarks for progress and evaluate your marketing strategy by tracking [virtual event success metrics](https://livestorm.co/blog/virtual-event-success-metrics). Which variables you measure depend on your goals, but here are a few failsafe metrics to consider for your webcast: \n\n\n1. **Conversion rate/number of registrants**\n2. **Number of attendants**\n3. **Engagement**\n4. **Retention rate**\n5. **Replays**\n\n\n#### Conversion rate/number of registrants\n\nUse the number of registrants to measure how effective your campaigns are and see if you’re targeting the right audience. \n\n\n#### Number of attendants\n\nJust because someone registered for your event, doesn’t mean they’ll be able to make it on the day of. Track the number of actual attendants to see how convenient your event is to attend and how successful your comms strategy is post-conversion.\n\n\n#### Engagement\n\nFactors like the number of questions asked, attendance duration, and chat messages all fall under engagement. Tracking the engagement rate helps marketers understand if they’re creating a dynamic, entertaining experience for their audience and if they need to improve it. \n\n\n#### Retention rate\n\nIt’s likely some attendees won’t stay until the very end - especially if your event is too long. Use retention rate to measure how successful your content is at keeping your audience’s attention, and if you’re meeting their interests and needs. You can boost retention rates by making additional content available at the end of the webcast, and making sure your audience knows what’s to come.\n\nFor example, if you organize a panel of experts to talk about lead generation, you could include a call to action (CTA) at the end to download an ebook outlining your process to build hype and interest.\n\n\n#### Replays\n\nA high webcast replay rate could indicate you’re providing real value to your audience, even if registrants couldn’t attend it live. Track your replays to understand if your content translates into evergreen lead generation material, and leverage it. ",{"id":24932,"__typename":823,"text":24933},"141185932","\u003Cp>\u003Cb>Pro tip:\u003C/b>\u003Cspan style=\"font-weight: 400;\"> Use the Livetorm analytics dashboard to track the above metrics and see what’s working in your \u003C/span>\u003Ca href=\"https://livestorm.co/resources/guides/virtual-selling\">\u003Cspan style=\"font-weight: 400;\">virtual selling\u003C/span>\u003C/a>\u003Cspan style=\"font-weight: 400;\"> strategy - or what you could improve to better engage and educate your audience.\u003C/span>\u003C/p>",{"id":24935,"__typename":833,"image":24936},"3187814",{"id":5118,"alt":24937,"height":3402,"url":5120,"width":899},"Livestorm analytics dashboard after an event livestream",{"id":24939,"__typename":811,"text":24940},"3187815","### 3. Pick the best webcast platform \n\nTo run a successful webcast, you need a powerful [event live streaming software](https://livestorm.co/use-cases/live-events) platform that helps you convert, engage, and retain your audience. \n\n**Look for features that’ll help you achieve your specific marketing goals and enable a great attendee experience.** For example, if your main objective is to increase engagement rates, you’ll want a platform that measures audience engagement with actionable data, so you know what to improve. \n\nHere are some [Livestorm’s features](https://livestorm.co/features) that help marketing teams create compelling webcasts that convert: \n\n\n* **Easy-to-embed registration pages and forms** that are optimized for conversion to help capture leads and boost attendance rates. \n* **Email cadences** to send automatic, personalized event follow-ups and reminders. \n* **Contact records and native CRM integrations** for reliable contact and CRM data. See which contacts engaged with your webcast, and which weren’t able to attend, and use it to inform outreach. \n* **On-demand and automated events** for webcast replays and post-event lead generation.\n* **Analytics dashboard** for actionable insights into your webcast experience and hitting your KPIs. \n* **Engagement features** like live chat, polls, Q&A, virtual whiteboards, virtual backgrounds, and emoji reactions to grab your audience’s attention and boost retention. ",{"id":24942,"__typename":833,"image":24943},"141185933",{"id":7623,"alt":24944,"height":3402,"url":7625,"width":899},"Livestorm live poll engagement feature during a webcast",{"id":24946,"__typename":811,"text":24947},"3188159","### 4. Find the right webcast equipment\n\nOnce you’ve chosen your webcast streaming platform, you’ll need to find the right webcast equipment to level up the quality of your production and get more views. Here’s what our team suggests: \n\n\n#### **Audio**\n\nPristine sound is a requirement for engaging a large audience and maintaining your brand image. Make sure you’re in a quiet environment to set yourself up for success. You’ll also need a high-quality mic and headphones if you really want to elevate your sound.\n\nOur top microphone picks are: \n\n\n\n1. **The Blue Yeti**\n2. **Elgato Wave3**\n3. **HyperXSoloCast**\n\n\n\nAnd our favorite headphones are: \n\n\n\n1. **Jabra BIZ 2400 Duo / Mono**\n2. **Logitech G4333**\n3. **Bose Noise Canceling**\n4. **4. Jabra Evolve 75 MS**\n\n\n#### **Video**\n\nThe better your video quality, the more traffic you’ll attract. So, it’s important to invest in a great camera or webcam to create a flawless video presentation that can be accessed again and again. We also recommend using a switcher for seamless transitions between cameras and shots. \n\nHere are some of our favorite cameras: \n\n\n1. **Sony XV-1**\n2. **Logiteach Brio 4K Webcam**\n3. **Aukey FHD Webcam**\n\nAnd, according to Hannah, “if you have a DSLR or a mirrorless camera already at home, you can use Cam Link 4K instead, which uses a universal driver to turn your camera into a webcam without any delay.” \n\n\n#### **Lighting**\n\nGreat lighting gives your webcast a professional ambiance and competitive edge. Make sure you find the right angle for your camera (that complements your lighting setup) and doesn’t create any unwanted shadows. Here’s what we recommend: \n\n\n1. **Elgato Ring Light**\n2. **Lume Cube Air VC Kit**\n3. **Elgato Keylight Mini**",{"id":24949,"__typename":833,"image":24950},"141185934",{"id":24951,"alt":24952,"height":5181,"url":24953,"width":8123},"48358274","Production setup for live streaming a webcast","https://livestorm.imgix.net/1127/1663628107-04_webcast-setup.jpg",{"id":24955,"__typename":811,"text":24956},"3187817","### 5. Use an encoder\n\nIf you’re more advanced at [streaming live events](https://livestorm.co/blog/beginner-guide-livestreaming), or have a more technical production setup, you’ll need an encoder. An encoder is software or hardware that converts multiple raw video and audio sources into a compressed, streamable digital format. \n\n**Hannah recommends OBS Studio, which is a free encoder software popular for live streaming webcasts.** “With OBS you can create dynamic productions with multiple elements, layouts, and video sources,” she explains. \n\nSince encoder software is more cost-effective and widely used than hardware, here are some other options: \n\n\n\n* Switcher studio \n* vMIX\n* Ecamm \n* Streamlabs OBS\n\nKeep in mind that using an encoder comes with streaming latency – or a five-second delay. So, it’s important to keep everything (audio and video components) within the OBS itself when streaming your webcast. \n\n\n### 6. Configure your streaming software settings\n\nAfter choosing your encoder, you’ll need to configure your streaming settings. But before you start, it’s important to choose an encoder that’s compatible with your online video platform. Here’s how to configure your streaming settings: \n\n\n#### **Configure your encoder** \n\nCheck if your video platform uses RTMP ingest and set up your RTMP encoder. You can either stick to your pre-set settings or consider the following configuration: \n \n",{"id":24958,"__typename":833,"image":24959},"141223521",{"id":24960,"alt":24961,"height":24962,"url":24963,"width":5450},"48401547","encoder configuration guide",1730,"https://livestorm.imgix.net/1127/1663766631-config.png",{"id":24965,"__typename":823,"text":24966},"141185961","\u003Cp>\u003Cb>Pro tip: \u003C/b>\u003Cspan style=\"font-weight: 400;\">Hannah recommends a 1080p HD configuration for a crystal clear image that will be sure to impress your audience. \u003C/span>\u003C/p>",{"id":24968,"__typename":811,"text":24969},"141185962","#### **Select your source inputs**\n\nSource inputs vary for each video platform or encoder. But once your encoder is set up, it’s important to connect your source inputs (like cameras and mics) to your encoder so they’re part of your stream. Consider the following setup for audio and video inputs: \n\n\n\n\n",{"id":24971,"__typename":833,"image":24972},"141223522",{"id":24973,"alt":24974,"height":24962,"url":24975,"width":5450},"48401552","audio and video settings guide for webcast streaming","https://livestorm.imgix.net/1127/1663766676-audio-video.png",{"id":24977,"__typename":811,"text":24978},"141223523","### 7. Test and monitor your webcast stream \n\nFor optimal results, you’ll need to test and monitor your webcast stream to make sure everything’s working correctly and you don’t encounter any last-minute surprises. Here’s how: \n* **Check your setup.** Double check if everything has been plugged in properly, if your Bitrate’s well-configured, and check your internet connection and speed before starting your test run for any last-minute fixes. \n* **Run a test stream.** Put your video platform, equipment, and encoder to the test to check if there are any technical issues that need to be troubleshot. Use your test run to practice your material, or have speakers run through their presentations for a more seamless experience on the day of. \n* **Troubleshoot technical problems.** If you’re experiencing technical issues during your test run, make sure you check your video and audio quality, webcast stream consistency, and encoder settings to prevent any issues during the event. \n\n\n\n",{"id":24980,"__typename":811,"text":24981},"141185964","## Supercharge your webcast with Livestorm \n\nThere are many factors to consider when setting up your webcast, including selecting your speakers and topic, defining your webcast metrics, choosing the right platform, and using the right equipment and tech. \n\nBut when you choose a video engagement platform like Livestorm to take care of your registration pages, email reminders, webcast metrics and analytics – and to easily engage with your audience – running a successful webcast has never been easier. \n\n\n## **Frequently asked questions** about webcasting\n\n\n### How to do a webcast for free?\n\nTo webcast for free, you’ll need to find a comprehensive virtual events platform like Livestorm that lets you engage your audience, access actionable insights and analytics, and retain more attendees. \n\n\n### What do you need for a webcast?\n\nFor a successful webcast, you need a mix of tools and tech. For example: \n\n\n\n* One or multiple microphones\n* Headphones \n* An encoder \n* Virtual event software \n* One or multiple cameras \n* Backdrop or green screen\n\n\n### What is a webcast example?\n\nExamples of a webcast include any radio content streamed online, e-learning training sessions streamed online, or tv programming streamed online. \n\n\n### Is webcasting the same as live streaming?\n\nWebcasting and live streaming are, in essence, the same concept – since a webcast is a live stream of an event. However, webcasts typically involve a bigger production setup and more planning, whereas a live stream can be done at any moment, from any device. \n\n\n### Can anyone see you on a webcast?\n\nIf you’re hosting a webcast, anyone can access it if they have access to your embedded channels. For example, if your webcast is live streaming to Youtube, anyone on Youtube can see you on a webcast. However, if you’re using a gated platform, you can control who has access to your webcast during and after the event. ",{"id":24983,"alt":36,"height":3224,"url":24984,"width":899},"1366075","https://livestorm.imgix.net/1127/1582553725-webcast.png",{"id":24986,"alt":24987,"height":24988,"url":24989,"width":24990},"13124021","big office space",3361,"https://livestorm.imgix.net/1127/1618390997-4-steps-for-organizing-a-successful-webcast.jpg",5041,"2020-02-24",[],"Use our complete guide to how to webcast your event. Find out which steps, tools, and tech you need to succeed. ",[24995],{"id":24996,"contentData":24997},"141226325",{"@context":1143,"@type":1144,"mainEntity":24998},[24999,25003,25007,25011,25015],{"@type":1147,"name":25000,"acceptedAnswer":25001},"How to do a webcast for free?",{"@type":1150,"text":25002},"To webcast for free, you’ll need to find a comprehensive virtual events platform like Livestorm that lets you engage your audience, access actionable insights and analytics, and retain more attendees.",{"@type":1147,"name":25004,"acceptedAnswer":25005},"What do you need for a webcast?",{"@type":1150,"text":25006},"For a successful webcast, you need a mix of tools and tech. For example: * One or multiple microphones* Headphones * An encoder * Virtual event software * One or multiple cameras * Backdrop or green screen",{"@type":1147,"name":25008,"acceptedAnswer":25009},"What is a webcast example?",{"@type":1150,"text":25010},"Examples of a webcast include any radio content streamed online, e-learning training sessions streamed online, or tv programming streamed online.",{"@type":1147,"name":25012,"acceptedAnswer":25013},"Is webcasting the same as live streaming?",{"@type":1150,"text":25014},"Webcasting and live streaming are, in essence, the same concept – since a webcast is a live stream of an event. However, webcasts typically involve a bigger production setup and more planning, whereas a live stream can be done at any moment, from any device.",{"@type":1147,"name":25016,"acceptedAnswer":25017},"Can anyone see you on a webcast?",{"@type":1150,"text":25018},"If you’re hosting a webcast, anyone can access it if they have access to your embedded channels. For example, if your webcast is live streaming to Youtube, anyone on Youtube can see you on a webcast. However, if you’re using a gated platform, you can control who has access to your webcast during and after the event.","How to Webcast an Event in 7 Easy Steps",{"id":11494,"alternativeVersions":25021,"_locales":25023,"_publishedAt":25024,"_updatedAt":24836,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":25025,"blogPostAuthor":25027,"cluster":25029,"content":25038,"coverImage":25065,"coverWithImgix":25066,"bottomContentOffer":166,"date":25067,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":25068,"relatedPillarPage":166,"seoDescription":32,"sidebarContentCard":166,"structuredData":25069,"subtitle":11531,"title":11532,"slug":11530},[25022],{"locale":756,"value":11530},[756],"2022-12-07T15:41:08+01:00",[25026],{"id":872,"name":681,"slug":682},{"id":2076,"avatar":25028,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":19856,"bottomContentCardCtaTitle":780,"bottomContentCardText":19857,"bottomContentCardTitle":19858,"displayCustomerLogoSection":493,"headerCtaText":19859,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":19860,"inlineContentCardCtaLink":32,"inlineContentCardImage":25030,"inlineContentCardTag":19867,"inlineContentCardTitle":19868,"inlineContentCardText":19869,"pushCover":25031,"pushCtaLink":19871,"pushCtaTitle":19860,"pushTag":19867,"pushTitle":19868,"relatedContentOffer":25032,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":19885,"title":19886,"urlForTheCta":32,"withoutContentOffer":493},{"id":19862,"alt":19863,"height":19864,"url":19865,"width":19866},{"id":19862,"alt":19863,"height":19864,"url":19865,"width":19866},{"__typename":541,"id":19873,"trackName":32,"trackNameFallback":19868,"backgroundImage":25033,"coMarketing":166,"ebook":25034,"image":25035,"resourceType":25036,"shortDescription":19883,"slug":19884,"title":19868},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":19876},{"id":19878,"alt":19879,"height":564,"url":19880,"width":551},{"id":1339,"color":394,"cta":800,"icon":25037,"name":554},{"id":410,"name":411},[25039,25040,25048,25049,25050,25056,25057,25058,25064],{"id":11500,"__typename":811,"text":11501},{"id":25041,"__typename":833,"image":25042},"1616628",{"id":25043,"alt":25044,"height":25045,"url":25046,"width":25047},"948441","wet glasses",3135,"https://livestorm.imgix.net/1127/1571303580-glasses-visibility.jpg",5351,{"id":11504,"__typename":811,"text":11505},{"id":11507,"__typename":811,"text":11508},{"id":25051,"__typename":833,"image":25052},"1616631",{"id":25053,"alt":25054,"height":12836,"url":25055,"width":6850},"948447","stickers on a wall","https://livestorm.imgix.net/1127/1571304035-tasks.jpg",{"id":11511,"__typename":811,"text":11512},{"id":11514,"__typename":811,"text":11515},{"id":25059,"__typename":833,"image":25060},"1616634",{"id":25061,"alt":25062,"height":1674,"url":25063,"width":1676},"948455","woman reading a road map","https://livestorm.imgix.net/1127/1571304224-road-map.jpg",{"id":11518,"__typename":811,"text":11519},{"id":11521,"alt":36,"height":11522,"url":11523,"width":11524},{"id":11526,"alt":11527,"height":11528,"url":11529,"width":6057},"2019-10-17",[],[],{"id":25071,"alternativeVersions":25072,"_locales":25075,"_publishedAt":24909,"_updatedAt":24836,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":25076,"blogPostAuthor":25078,"cluster":25080,"content":25083,"coverImage":25106,"coverWithImgix":25109,"bottomContentOffer":166,"date":25112,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":25113,"relatedPillarPage":166,"seoDescription":32,"sidebarContentCard":166,"structuredData":25114,"subtitle":25115,"title":25116,"slug":25074},"6451660",[25073],{"locale":756,"value":25074},"engage-your-audience-with-miro-whiteboards",[756],[25077],{"id":12809,"name":12810,"slug":12811},{"id":2076,"avatar":25079,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":18092,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":10560,"displayCustomerLogoSection":166,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":25081,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":25082,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":32,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":18095,"urlForTheCta":66,"withoutContentOffer":166},{"id":10562,"alt":10563,"height":3063,"url":10564,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},[25084,25087,25092,25095,25100,25103],{"id":25085,"__typename":811,"text":25086},"6451653","The office whiteboard is the best place to map out ideas, visualize tasks, and collaborate with teammates. As more and more workers go remote, the whiteboard has also relocated to the digital ether. **Virtual whiteboards are transforming the way that teams collaborate, present, and plan.** That’s why we’ve decided to integrate the collaborative whiteboard platform, [Miro](https://miro.com), into Livestorm. \n\n> With this new integration between Miro and Livestorm, you can: \n> \n> * Collaborate with your team via Miro during internal webinars\n> * Present your whiteboards to your audience using Livestorm\n\n\n## Collaborate with your team\n\nVirtual whiteboards let you collaborate with your team simultaneously. No matter where each team member is in the world, you can all come together to use the whiteboard during your [internal webinars](https://livestorm.co/blog/improving-company-communication-hr-webinar). \n\nCursor tracking lets you see where your teammates are on the page, making it easy to work together. And when you activate one of Miro’s attention management features, everyone on the team is brought to what you’re working on. **This movement is picked up by Livestorm recordings.**\n",{"id":25088,"__typename":833,"image":25089},"6451654",{"id":25090,"alt":36,"height":6178,"url":25091,"width":20031},"2501127","https://livestorm.imgix.net/1127/1599653898-ideationbrainstorming.png",{"id":25093,"__typename":811,"text":25094},"6451655","Our native integration with Miro makes Livestorm the perfect tool for distributed teams. You can take notes and share on the board, host team workshops, and organize your brainstorming sessions with digital sticky notes. Also popular with designers, Miro’s extensive features make it easy to develop mockups. \n\n\n## Present what you want\n\nLivestorm webinars come with a host of actions designed to make your presentations better. You can share your screen, upload a media, send a call to action, and share a whiteboard at the click of a button. \n\nMiro’s pre-built templates let you hit the ground running during your presentations. You can use them to explain new tools during sales demos or present product roadmaps to your audience. Customer success teams can use Miro to train and onboard new clients along with Livestorm’s other interactive features. And just like in a real classroom, educators use whiteboards in their virtual Livestorm classrooms as they instruct students. \n",{"id":25096,"__typename":833,"image":25097},"6451656",{"id":25098,"alt":36,"height":2200,"url":25099,"width":2524},"2636656","https://livestorm.imgix.net/1127/1600780220-screenshot-2020-09-07-at-15-25-34.png",{"id":25101,"__typename":811,"text":25102},"6451657","Whether you’re collaborating with guest speakers or teammates, Miro adapts for all participants. If you mark your board as public, anyone you’ve invited to it has access without having to sign up for Miro. They remain anonymous guest editors until they decide to make an account. This makes it super easy to get started on a project or jump into a presentation. \n",{"id":25104,"__typename":811,"text":25105},"6451659","**Our Miro integration is still in beta, send us your feedback at help@livestorm.co**",{"id":25107,"alt":36,"height":2774,"url":25108,"width":1362},"2500980","https://livestorm.imgix.net/1127/1599653689-miro-whiteboards.png",{"id":25110,"alt":36,"height":897,"url":25111,"width":899},"13010468","https://livestorm.imgix.net/1127/1618322292-globe.png","2020-09-09",[],[],"Our new native integration with Miro whiteboards helps distributed teams collaborate and present. ","Engage Your Audience with Miro Whiteboards",{"id":25118,"alternativeVersions":25119,"_locales":25122,"_publishedAt":24835,"_updatedAt":24836,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":25123,"blogPostAuthor":25125,"cluster":25127,"content":25134,"coverImage":25141,"coverWithImgix":25146,"bottomContentOffer":166,"date":25150,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":25151,"relatedPillarPage":166,"seoDescription":25152,"sidebarContentCard":166,"structuredData":25153,"subtitle":25154,"title":25155,"slug":25121},"605957",[25120],{"locale":756,"value":25121},"6-tips-reuse-repurpose-webinar-replays",[756],[25124],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":25126,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":25128,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":25129,"coMarketing":493,"ebook":25130,"image":25131,"resourceType":25132,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":25133,"name":554},{"id":410,"name":411},[25135,25138],{"id":25136,"__typename":811,"text":25137},"605956","Every business is looking for ways to be more efficient. There is an endless list of tasks and strategies to be tested, and usually very limited resources.\n\nBecause of this, content creators typically finish a project and rush on to the next one. You get obsessed with \"the hustle,\" and don't think enough about getting the most from your hard work.\n\nThis is especially the case for [webinars](https://livestorm.co/webinar-glossary/webinar). We think of these only as _live_ events. Once it's over, it's over. \n\nBut there are ways to reuse webinar replays and get more from these resources. You took the time to plan and present this webinar in the first place, and you need to ensure that you make the most of it. \n\nHere are six strategies to make your past webinars keep working for you. Want more tips that aren't in this article? Check out our [webinar best practices guide](https://livestorm.co/resources/guides/webinar-best-practices).\n\n\n## 1. Send them to everyone who didn't attend\n\nThis one is obvious, but also vital. Even the [best webinar platforms](https://livestorm.co/webinar-statistics) average around a 50% attendance rate. Which means that there are plenty of people who didn't catch your presentation live.\n\nBut just because they didn't show up, doesn't mean they're not interested. At some point, they wanted to hear what you had to say. And you can still deliver this to them to watch on their own time. \n\nIt only requires two simple steps: \n\n1. Record the webinar\n2. Email out a link to the recording\n\n[Good webinar solutions](https://livestorm.co/features) will even automate this process for you, so it doesn't have to be a hassle. \n\n\n### Pro tips\n\n\n\n* **Be quick to send the recording** while the topic is still fresh in everyone's mind. There's also a good chance that attendees who enjoyed the session will share it with colleagues.\n* **Include a call-to-action** **to another valuable resource**. Recording emails typically have a very good open rate, so take this opportunity to share something else. \n* **Automate these emails if possible**. \n\nThere's nothing to lose by sending out your webinar recording. And it's another useful chance to connect with your prospects and customers.\n\n\n## 2. Embed the webinar replay in a blog post\n\nFor many customers, the first place they find your business is through the blog. They may have no idea that you even host live, dynamic webinars. So why not use your blog for [webinar promotion](https://livestorm.co/webinar-promotion)?\n\nVideo content is popular and visually appealing, and [can even boost traffic](https://searchenginewatch.com/2018/02/19/how-videos-generate-quick-seo-results/). So consider embedding past webinars in blog posts to help people find them. You can write these posts yourself, or use a [content writing service](https://thecontentpanel.com/blog-writing-service) to do it for you. \n\nBut to make this work well, you need to add a little more. **Provide a transcript of the conversation** below the video. This helps people skip ahead to find the parts they're most interested in. \n\nThis will also help your SEO as you will end up with a blog post full of great keywords, which should help traffic. And you need content on the page if you want Google to pick up on the post. \n\nOr you could **write a summary of the [webinar](https://livestorm.co/resources/guides/what-is-a-webinar) with a few extra insights**. This shouldn't take too long because all of the research was already done.\n\n\n### Pro tip\n\nWebinars are often gated, and not everyone wants to open this premium content to the world. If you'd rather users fill out a form, **provide a short teaser clip in the blog post**, and then show them where they can watch the rest. \n\nWhich brings us to the next point...\n\n\n## 3. Create an on-demand webinar\n\nJust because the webinar is finished, that doesn't make it less interesting to new viewers. In fact, as we said above, **many users don't want to have to attend at a specific time** on the right day. \n\nThey want access to content _now_. Make webinars available to stream on-demand, as soon as a user discovers them.\n\nHere's our current on-demand webinars listed on our company page:\n\n\u003Ciframe width=\"100%\" height=\"250\" frameborder=\"0\" src=\"https://app.livestorm.co/livestorm/on_demand?lang=en\" title=\"Livestorm events | Livestorm\">\u003C/iframe>\n\n\n### Pro tip\n\nChoose a webinar platform that lets your easily create an on-demand webinar and registration page. This can work either by **transforming a past live webinar session**, or uploading a pre-recorded video.\n\nAnd one way to help users find these [on-demand webinars](https://livestorm.co/webinar-software/on-demand-webinars) is...\n\n\n## 4. Use webinars in nurturing campaigns\n\nOnce you've generated leads, you need to keep them engaged right through until they talk to sales and (hopefully) buy. Typically, you do this with content. Ebooks, customer case studies, or simply blog posts. \n\nBut webinars also make a great resource to send to prospects. They're a change from the usual formats, and they give them the **chance to hear and see the real people behind your company**. \n\nPlus, they fit easily into your existing nurture campaigns:\n\n\n\n* **Send top-of-funnel leads your \"big picture\" (awareness) webinars**. These are topics that will interest them, but aren't salesy. \n* **If leads are more mature, send them a product demo or walkthrough**. They may not want to speak to a salesperson yet, but you can still show them what you have to offer.\n* **Send your most popular webinars to \"colder\" leads**. If you haven't been able to connect with someone for awhile, perhaps a particularly interesting webinar topic will get them to pay attention.\n\nGood nurturing campaigns require you to push different buttons. Not everyone wants the same ebook, so change up content formats and see if they have a bigger impact. Webinars are a perfect example.",{"id":25139,"__typename":811,"text":25140},"625513","## 5. Cut clips to use on social media\n\nYou don't even need to keep your webinar replays in one piece to reuse them. In fact, editing them down to their most interesting snippets can be very powerful.\n\n**Take the best 30-second moments from your webinar** and turn them into short social media videos. The best ones include personality - a passionate presenter or an interesting debate between two speakers. \n\nThis requires a few simple steps:\n\n\n\n* If you can, create **a quick template intro and outro for each clip**. (Otherwise people won't know what they're seeing).\n* Find two or three \"special\" moments from each webinar. \n* Place these clips within your template.\n* Include a link to the webinar in social media copy, along with a brief description of the topic and people involved. \n* Share, and encourage others to do the same.\n* Repeat!\n\n\n### Pro tip\n\nObviously, **this should be done mainly with top-of-funnel content**. Social media can help you attract new business. But users want ideas, not product demos. \n\nPull out key statistics or eye-catching quotes. These are what social media runs on.\n\n\n## 6. Post the entire replay to YouTube or Facebook\n\nIf you're not worried about keeping webinars gated, they're a good way to get more video content out there into the public without having to invest in new resources.\n\nAnd they're a great way to introduce new users to your brand. YouTube is [one of the largest search engine in the world](https://www.searchenginejournal.com/seo-101/meet-search-engines/), and Facebook still puts a real emphasis on video. Users are looking for new videos, and your webinars are ready to be shared.\n\nThe kinds of webinars that will work well on YouTube or Facebook:\n\n\n\n* **Discussions tackling a hot topic** or common industry problem.\n* **List-style presentations**. Your Facebook feed is already full of them.\n* **Panel discussions or roundtables**. If your webinar included a handful of speakers, that means you have as many businesses to help promote and share the video online from their own channels.\n* **How-to guides to using your product**. YouTube is full of these. They may not be as popular as a trending topic, but if they help people get set up and run your products smoothly, it's a win.\n\nWhen in doubt, have a look at the kinds of business content already succeeding on these platforms.\n\n\n### Pro tip\n\nIf you're going to post webinars to YouTube, **think about keywords**. Identify webinars that tackle a popular or interesting topic that _someone might search for_.\n\nOptimize these listings to include strong keywords, just as you would for a blog post. \n\nAnd finally, make sure you include links back to your website and the rest of your webinars. \n\n\n## Repurpose webinar replays for more efficiency\n\nRepurposing resources is just smart content marketing. If you've dedicated time and effort to creating something good, **it would be a shame to use it once and then move on**. \n\nAnd yet, this happens all too often with webinars. Because we think of them as live events, all the energy goes into getting ready for the big day. And then it's easy to forget all about them.\n\nDon't let that happen. Make your webinar replays work for you from now on.",{"id":25142,"alt":36,"height":25143,"url":25144,"width":25145},"489435",3310,"https://livestorm.imgix.net/1127/1546444307-artur-luczka-283268-unsplash.jpg",4965,{"id":25147,"alt":25148,"height":1936,"url":25149,"width":1938},"13328580","Mobile phone Youtube","https://livestorm.imgix.net/1127/1618493686-6-tips-to-reuse-repurpose-your-webinar-replays.jpg","2019-01-08",[],"Discover 6 useful tips to make the most of your webinars by repurposing the replay. Learn how to maximize the impact of your webinar strategy!",[],"Looking for ways to use your webinars more efficiently? Here are 6 tips to repurpose webinars and drastically increase their shelf life."," 6 Tips to Reuse & Repurpose Your Webinar Replays",{"id":25157,"alternativeVersions":25158,"_locales":25161,"_publishedAt":25024,"_updatedAt":24836,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":25162,"blogPostAuthor":25164,"cluster":25166,"content":25173,"coverImage":25188,"coverWithImgix":25191,"bottomContentOffer":166,"date":25192,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":25193,"relatedPillarPage":166,"seoDescription":32,"sidebarContentCard":166,"structuredData":25194,"subtitle":25195,"title":25196,"slug":25160},"1789163",[25159],{"locale":756,"value":25160},"4-podcasts-formats-to-inspire-your-next-webinar",[756],[25163],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":25165,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":25167,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":25168,"coMarketing":493,"ebook":25169,"image":25170,"resourceType":25171,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":25172,"name":554},{"id":410,"name":411},[25174,25177,25185],{"id":25175,"__typename":811,"text":25176},"1789160","## Podcasts Vs Webinars \n\nThe great debate among content marketers for the past few years has been about [podcasts](https://livestorm.co/webinar-glossary/podcast) and [webinars](https://livestorm.co/webinar-glossary/webinar). Each format has benefits that can boost your marketing plan, with varying results for your end goals. \n\nPodcasts are like talk radio on demand. Built for mobile listening, podcasts are audio files that can be accessed online. Unlike their radio counterparts, once they are published, podcasts can be accessed at any time. Podcasts are not interactive mediums, although they can include listener questions or voice messages. However, the action is not broadcasted in real-time.\n\n[What is a webinar?](https://livestorm.co/resources/guides/what-is-a-webinar) Webinars are web-based seminars that engage with audiences in real-time. Designed for professional settings, webinars are recorded and distributed online. They can be recorded live and posted online at a later time, made available on-demand, or be accessed as live streams. \n\n\n### Benefits of Podcasts\n\nPodcasts are able to focus on niche topics, which can then be accessed by a global community. Narrowing the subject matter means that hosts can go into extensive detail, bringing a lot of value to their listeners. The format of distribution for podcasts is also a benefit of the medium. All types of podcasts can be accessed on most audio platforms, like Spotify or Soundcloud. And since podcasts are available all of the time, audiences can fit them into their schedules when it suits them. This can also create a sense of trust among audiences, as podcasts follow them as they commute, complete chores, or do any number of activities in their personal lives. This benefit is actually a bit of a double-edged sword for branded podcasts. Since they have so much competition, podcasts need to be compelling enough to motivate people to listen to them outside of work. \n\n\n### Benefits of Webinars\n\nThe video and sound component of [webinars](https://livestorm.co/blog/smart-webinar-tips-from-14-marketing-experts) means that they can cover a lot of material with the help of graphs, charts, and other visuals. They are more flexible than podcasts because each webinar has its own topic and form. And, it’s common practice to attend webinars during working hours. This makes it easier for viewers to fit them into a work schedule. \n\nWhen considering whether to create a podcast or a webinar, think about your end goals. If your goal is to build a community, podcasts are the way to go. Fans tune in each week and engage later on online forums about what they heard. A lot of podcasts feel pressured to create episodes that will please these communities, which is something to keep in mind before you make one. If you are more interested in building authority, growing marketing lists and bring a higher return of qualified leads, [webinars are your best bet](https://livestorm.co/blog/category/sales). Designed to be individual presentations, audiences can attend on a one-off basis. Plus, after the webinar, the replays can be reused and repurposed in a [bunch of different ways](https://livestorm.co/blog/6-tips-reuse-repurpose-webinar-replays). Since the purpose of webinars is to educate, inform, and help audiences they can be useful tools for viewers. \n\n\n## Using podcast techniques in your webinars\n\nLet's check out a few ideas from our favorite tech and marketing podcasts. Podcasts are gaining in popularity as nearly [32% of Americans listen to podcasts at least once a month](https://www.edisonresearch.com/the-podcast-consumer-2019/). Here is some inspiration for how to incorporate classic podcast techniques into a webinar format. \n\n\n## How-to’s \n\nIt’s no surprise that the writing experts at Copyblogger host an interesting and helpful podcast. This episode is a [quick dive into writing epic blog posts]( https://rainmaker.fm/audio/lede/epic-blog-post-part-3/). As part of a three-part series we liked how it was relatively short, coming in just under the 25-minute mark. This made the subject matter feel super relevant. We didn’t have to set aside a large chunk of time to learn something new. And even though it was the third part of a series, it was structured in a way that didn’t make us feel like we had to listen to the other first two episodes to understand it. It stood on its own as a strong piece of content. \n\nTo create a [how-to webinar](https://livestorm.co/blog/product-demo-video), you’ll follow much of the same process that you would to create any how-to. Researching your topic and testing out your own steps will be important factors for a successful presentation. The cool thing about webinars is that they have a visual component to them that podcasts lack. This means you can explain more technical processes, and show your audience your process while you present. As you screen share, your whole workflow will be right there on their screens. It’s a great opportunity to go in-depth into a complicated topic. \n\nInclude any tools or resources that could add additional assistance for your audience in your presentation. And if the webinar seems like it will be a little long, try breaking your webinar into chunks. You can even create a weekly series, which will keep your audience coming back for more. \n\n\n## Tell a Story\n\nNPR’s podcast “How I Built This” shares inspiring stories about well-known companies. Founders tell the stories in their own words, explaining how their ideas came to be international corporations. What was neat about [this episode](https://www.npr.org/2019/11/14/779430273/crate-barrel-gordon-segal) was that they did a good job building an initial hook. We felt connected to the founders and were rooting for them to be successful. \n\nTo include this technique in your webinars, start with the why. In this example, Crate and Barrel founder Gordon Segal opened by explaining that there was something missing in Chicago's local furniture market. They created their company to fill this vacancy, part of why it became so successful. So if you are telling a story about how your company came to be, highlight the problem that you wanted to solve in the beginning. \n\nTry to follow a true story arc during your presentation. If there is a why there should also be a learning process to undergo and challenges to overcome. After all, chances are that you didn’t wake up one day with the perfect business already up and running! In this example, we hear about the struggles the founders had keeping their company afloat in the early days. You don’t have to get too explicit, especially if it involves financial details. But a word about some challenges you overcame will keep your audience rooting for you.\n",{"id":25178,"__typename":833,"image":25179},"1789161",{"id":25180,"alt":25181,"height":25182,"url":25183,"width":25184},"1031386","glasses on an open book",3411,"https://livestorm.imgix.net/1127/1574182032-tell-a-story.jpg",4548,{"id":25186,"__typename":811,"text":25187},"1789162","## Conduct an interview\n\n\nIn [this episode](https://www.marketingovercoffee.com/2019/09/20/special-interview-with-lola-ceo-mike-volpe/) of Marketing Over Coffee, Lola CEO Mike Volpe chats about his experience launching a startup. This episode really felt like we were listening to a conversation. Interviews are good for creating unique content and build authority for your brand. This is especially the case if you’re interviewing an expert who is respected in their field. \n\n\nAs far as format goes, interviews are pretty straightforward. You’ll be inviting a guest onto your webinar, and asking them a series of questions about their topic of expertise. The best interviews feel like conversations, so don’t hesitate to build a rapport with your guest. \n\nBefore every interview, make sure you do a little research. This will help you have a good handle on your guests and their subject of expertise. The more informed you are, the better your exchanges will be. A little homework beforehand will help you ask smart questions, and can spark complex discussions. \n\nIt’s a good rule of thumb to make an outline of the conversation before it takes place and to share it with your guest. This way they can pre-approve topics, and won't have any surprises during the webinar. This doesn’t mean mapping out exactly what you and your guest will say. It can be as simple as adding keywords to a list. You just need something to help guide your conversation (and help you remember what you want to talk about!). \n\n\n## Talk about a trending topic\n\nIf your city is anything like ours, you might have noticed an influx of electric scooters in recent years. Some places have embraced them, while others have outright [banned them](https://edition.cnn.com/travel/article/paris-electric-scooters-ban-intl/index.html) from certain areas. This episode of Techdirt [dives into the controversy](https://soundcloud.com/techdirt/are-e-scooters-a-problem) surrounding electric scooters. Packed with detail, we walked away feeling like we had genuinely learned something new after listening. There has been a lot said about this divisive topic, but this in-depth look really helped us understand the many pros and cons of the issue. \n\nIf you want to host a webinar about a popular subject, make sure you choose something that relates to your audience. There are a few different techniques you can use to find your topic. There are some tools out there that track trending topics. Our personal favorite is [Glimpse](https://meetglimpse.com/), which tracks trends and notifies you months before they reach explosive growth. It makes us feel like we’re seeing into the future! If you want to know what is trending right now, you can check out [Google Trends](https://trends.google.com/trends/?geo=US). This can be useful to see if a trend is gaining in popularity, or beginning to drop off. \n\nWe’ve also experimented with [Hootsuite](https://hootsuite.com/) and [Tweetdeck’s](https://tweetdeck.twitter.com/) social listening tools. We prefer Tweetdeck over Hootsuite, as it gives a much more comprehensive overview. Also, it does not have as much of a delay as Hootsuite does in reporting the data. \n\nWant to make sure you aren’t missing anything? Head over to Quora or Reddit to scan some of the highest rated posts. And finally, trusty [Google Keyword Planner](https://ads.google.com/home/tools/keyword-planner/) can help you find subjects that rank (and those that don’t). \n\nOnce you identify your topic, you’ll want to make an outline. It’s a good rule to stay as objective as possible. The goal is to bring up thought-provoking questions and spark discussions. Not to bash something, or create content that feels like clickbait. Finally, when creating a webinar about a trending topic it is best to move quickly. The news cycle moves fast, and new stories can get buried easily. The sooner you can get your webinar out, the more likely your audience will want to attend it. \n\n## Turn your webinar into a podcast\n\nWe’ve covered how to use podcasts for webinar inspiration. But what about the other way around? **After you record your webinar, you can turn it into a podcast for your audience.** Not only is this an awesome way to repurpose your content, but it also means that you can extend your potential reach. \n\nYour webinar will be automatically recorded, depending on what platform you’re using. You can then isolate the audio file, editing the audio quality as needed. You can even get creative and add intro and outro music. Once you’ve made all of your desired changes, upload your podcast to your podcast channel or website. \n",{"id":25189,"alt":36,"height":3224,"url":25190,"width":899},"1278307","https://livestorm.imgix.net/1127/1580728470-podcast-v-webinar.png",{"id":1066,"alt":1067,"height":1068,"url":1069,"width":1070},"2019-11-19",[],[],"In this post, we gather 4 common podcast formats and show you how they can be turned into webinars.","4 Podcast Formats to Inspire your Next Webinar",{"id":25198,"alternativeVersions":25199,"_locales":25202,"_publishedAt":25203,"_updatedAt":24836,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":25204,"blogPostAuthor":25206,"cluster":25208,"content":25211,"coverImage":36,"coverWithImgix":25224,"bottomContentOffer":166,"date":25227,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":25228,"relatedPillarPage":166,"seoDescription":32,"sidebarContentCard":166,"structuredData":25229,"subtitle":25230,"title":25231,"slug":25201},"19156532",[25200],{"locale":756,"value":25201},"livestorm-public-api",[756],"2022-12-07T15:41:10+01:00",[25205],{"id":12809,"name":12810,"slug":12811},{"id":2076,"avatar":25207,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":18092,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":10560,"displayCustomerLogoSection":166,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":25209,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":25210,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":32,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":18095,"urlForTheCta":66,"withoutContentOffer":166},{"id":10562,"alt":10563,"height":3063,"url":10564,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},[25212,25215,25221],{"id":25213,"__typename":811,"text":25214},"19156529","## Announcing Livestorm's API\n\nWe’re pleased to announce Livestorm's public API! The API will help our customers and integration partners access their Livestorm data, automate processes and build integrations with ease. Our API lets our partners and customers connect Livestorm with other leading applications with just a few lines of code.\n\nTwenty applications currently integrate with Livestorm, including Pipedrive and Intercom. By the end of 2021, we hope to expand this list with more than one hundred additional integrations! The API will let customers access their data to automate internal processes and give partners autonomy to build integrations. \n\n\n## Creating a public knowledge base \n\nIn the next few months, we will be uploading our API documentation to [developers.livestorm.co](https://developers.livestorm.co/). This resource will give developers the tools they need to build integrations with Livestorm. We’re hoping that this rich knowledge base makes it easier and faster to build great integrations. By the end of the year, we expect to multiply the number of integration partners by five. \n\n\n\n",{"id":25216,"__typename":833,"image":25217},"19156530",{"id":25218,"alt":36,"height":5473,"url":25219,"width":25220},"7395931","https://livestorm.imgix.net/1127/1612519008-screenshot-2021-02-04-at-14-57-19.png",1980,{"id":25222,"__typename":811,"text":25223},"19156531","## Building an event ecosystem\n\nWith this exciting change, Livestorm is on the way to becoming your complete event ecosystem. Not only can you manage external or internal events from start to finish, but you will also now be able to customize Livestorm to fit your exact needs. This could be as simple as integrating your preferred CSM platform or customizing your event workspace according to the range of tools you use each day.\n\nWe’re excited to launch our public API to accelerate the number of integrations that our customers can leverage with Livestorm. It represents yet another step towards building a complete workspace platform.\n\nTo find out more about our new API, check out [this entry](https://livestorm.co/integrations/livestorm-api) in our integrations library. Do you have an idea for an integration you want to build? Please fill out [this form](https://share.hsforms.com/1qzTPbWcUR42rtHy9j9Qp5g5hsvt) to send us your thoughts for future projects! ",{"id":25225,"alt":36,"height":897,"url":25226,"width":899},"13002940","https://livestorm.imgix.net/1127/1618321250-rocket.png","2021-02-09",[],[],"Discover in this article how to use Livestorm's API to access, manage, and customize your data. Livestorm is integrated with apps like Pipedrive, Figma, Miro, and counting!","Introducing Livestorm’s Public API ",{"id":16880,"alternativeVersions":25233,"_locales":25235,"_publishedAt":25236,"_updatedAt":24836,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":25237,"blogPostAuthor":25239,"cluster":25241,"content":25248,"coverImage":25259,"coverWithImgix":25260,"bottomContentOffer":166,"date":25261,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":25262,"relatedPillarPage":166,"seoDescription":25263,"sidebarContentCard":166,"structuredData":25264,"subtitle":16902,"title":16903,"slug":16901},[25234],{"locale":756,"value":16901},[756],"2022-12-07T15:41:06+01:00",[25238],{"id":766,"name":674,"slug":675},{"id":12813,"avatar":25240,"jobTitle":12817,"name":12818,"shortDescription":12819,"slug":12820},{"id":12815,"url":12816},{"id":1965,"bottomContentCardCtaTitle":780,"bottomContentCardText":1966,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":25242,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":1984,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":25243,"coMarketing":493,"ebook":25244,"image":25245,"resourceType":25246,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":25247,"name":554},{"id":410,"name":411},[25249,25250,25258],{"id":16886,"__typename":811,"text":16887},{"id":25251,"__typename":833,"image":25252},"142327",{"id":25253,"alt":25254,"height":25255,"url":25256,"width":25257},"184581","webinar polls livestorm",1708,"https://livestorm.imgix.net/1127/1513008012-livestorm_product_demo___livestorm.jpg",2868,{"id":16890,"__typename":811,"text":16891},{"id":16893,"alt":16894,"height":1936,"url":16895,"width":1938},{"id":16897,"alt":16898,"height":3999,"url":16899,"width":16900},"2017-12-11",[],"Discover the importance and benefits of using polls and surveys in your webinar to engage your audience. Create engaging webinars with polls.",[],{"id":11673,"alternativeVersions":25266,"_locales":25268,"_publishedAt":24909,"_updatedAt":24836,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":25269,"blogPostAuthor":25271,"cluster":25273,"content":25282,"coverImage":25296,"coverWithImgix":25297,"bottomContentOffer":166,"date":25298,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":25299,"relatedPillarPage":166,"seoDescription":11699,"sidebarContentCard":166,"structuredData":25300,"subtitle":11699,"title":11700,"slug":11698},[25267],{"locale":756,"value":11698},[756],[25270],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":25272,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":19856,"bottomContentCardCtaTitle":780,"bottomContentCardText":19857,"bottomContentCardTitle":19858,"displayCustomerLogoSection":493,"headerCtaText":19859,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":19860,"inlineContentCardCtaLink":32,"inlineContentCardImage":25274,"inlineContentCardTag":19867,"inlineContentCardTitle":19868,"inlineContentCardText":19869,"pushCover":25275,"pushCtaLink":19871,"pushCtaTitle":19860,"pushTag":19867,"pushTitle":19868,"relatedContentOffer":25276,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":19885,"title":19886,"urlForTheCta":32,"withoutContentOffer":493},{"id":19862,"alt":19863,"height":19864,"url":19865,"width":19866},{"id":19862,"alt":19863,"height":19864,"url":19865,"width":19866},{"__typename":541,"id":19873,"trackName":32,"trackNameFallback":19868,"backgroundImage":25277,"coMarketing":166,"ebook":25278,"image":25279,"resourceType":25280,"shortDescription":19883,"slug":19884,"title":19868},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":19876},{"id":19878,"alt":19879,"height":564,"url":19880,"width":551},{"id":1339,"color":394,"cta":800,"icon":25281,"name":554},{"id":410,"name":411},[25283,25284,25287,25288,25295],{"id":11679,"__typename":811,"text":11680},{"id":25285,"__typename":833,"image":25286},"5932676",{"id":17728,"alt":17729,"height":9926,"url":17730,"width":1776},{"id":11683,"__typename":811,"text":11684},{"id":25289,"__typename":833,"image":25290},"5804211",{"id":25291,"alt":25292,"height":9039,"url":25293,"width":25294},"47475630","Livestorm’s help center encourages customer education","https://livestorm.imgix.net/1127/1659381932-livestorm-self-serve-help-centre.jpg",1362,{"id":11687,"__typename":811,"text":11688},{"id":11690,"alt":36,"height":5448,"url":11691,"width":11692},{"id":11694,"alt":11695,"height":11696,"url":11697,"width":4082},"2020-08-06",[],[25301],{"id":25302,"contentData":25303},"122975361",{"@context":1143,"@type":1144,"mainEntity":25304},[25305,25309,25313],{"@type":1147,"name":25306,"acceptedAnswer":25307},"How do you scale customer experience?",{"@type":1150,"text":25308},"You can scale customer experience by improving practices and processes, investing in better tools, and offering self-service options and a knowledge base.",{"@type":1147,"name":25310,"acceptedAnswer":25311},"How do you scale training?",{"@type":1150,"text":25312},"You can scale training by having defined goals, objectives, and standards, leveraging technology, and revising your strategy frequently.",{"@type":1147,"name":25314,"acceptedAnswer":25315},"How do you measure customer success?",{"@type":1150,"text":25316},"Customer success can be measured by customer churn rate, customer lifetime value, customer satisfaction score, Net Promoter Score, and other factors.",{"id":25318,"alternativeVersions":25319,"_locales":25322,"_publishedAt":24835,"_updatedAt":24836,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":25323,"blogPostAuthor":25325,"cluster":25334,"content":25337,"coverImage":25371,"coverWithImgix":25374,"bottomContentOffer":166,"date":25377,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":25378,"relatedPillarPage":166,"seoDescription":32,"sidebarContentCard":166,"structuredData":25379,"subtitle":25380,"title":25381,"slug":25321},"1388608",[25320],{"locale":756,"value":25321},"emails-v2",[756],[25324],{"id":766,"name":674,"slug":675},{"id":25326,"avatar":25327,"jobTitle":25330,"name":25331,"shortDescription":25332,"slug":25333},"202545",{"id":25328,"url":25329},"46385971","https://livestorm.imgix.net/1127/1650542432-pp-thibaut-davoult_720.jpeg","Head of Growth","Thibaut Davoult","Thibaut joined Livestorm in 2017 as a Growth Engineer and is now Livestorm's Head of Growth, leading a team of 8 working on acquisition and the website.","thibaut-davoult",{"id":18092,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":10560,"displayCustomerLogoSection":166,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":25335,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":25336,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":32,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":18095,"urlForTheCta":66,"withoutContentOffer":166},{"id":10562,"alt":10563,"height":3063,"url":10564,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},[25338,25341,25344,25349,25352,25357,25360,25365,25368],{"id":25339,"__typename":811,"text":25340},"1388598","For anyone who's ever hosted or attended a webinar , you are probably convinced of one thing: **emails make or break the webinar experience**.\n\nOk… that might be a little dramatic. Still, emails make up a large part of the full webinar experience for your registrants and participants. They are their main information source leading up to the webinar. As such, they are a powerful tool to generate hype -or at the very least, interest- for your upcoming event and its topic. They can also provide important information leading up to the event, in case your attendees need to brush up on some knowledge beforehand.\n\nToday, we are thrilled to bring you the biggest update we've made to the Livestorm webinar emailing system yet!\n\nWith Livestorm Custom Emails, you get extra flexibility in how to use Livestorm's emailing system for your webinars. This update also opens the door for a lot more opportunities that we'll be bringing in the coming months.\n\nIn short, now you can:\n\n\n\n* Add as many emails as you want (reminders before the event, follow ups after)\n* Use Livestorm templates and have more control on which elements you want to display (sharing buttons, etc.)\n* Customize your emails yourself with HTML\n* Have more control over the sender's profile (coming soon)",{"id":25342,"__typename":811,"text":25343},"1388599","\n## **Add as many emails as you want in your webinar campaign**\n\nOriginally you only had 5 slots for the automated emails around your webinars: \"Confirmation\", \"Reminder\", \"Webinar is starting\", \"Thank you\" and \"Didn't show up\".\n\nNow, you have infinite freedom in the emails you create. You can use it to send more reminders, or continue your follow up emailing sequence once the webinar is over... or anything you want. Go nuts!",{"id":25345,"__typename":833,"image":25346},"1422167",{"id":25347,"alt":36,"height":17985,"url":25348,"width":17987},"872630","https://livestorm.imgix.net/1127/1567083230-ev2-manage-templates.png",{"id":25350,"__typename":811,"text":25351},"1388601","## **More control over the Livestorm template**\n\nStart from the template that Livestorm creates for you when you set up your webinar. Edit only parts of it to fit your brand and image. You can now remove or add certain elements. You can also modify key elements.\n\nFor example, you can remove the social media sharing buttons. You can also change the button's call to action (CTA) at will.\n",{"id":25353,"__typename":833,"image":25354},"1422168",{"id":25355,"alt":36,"height":17985,"url":25356,"width":17987},"872632","https://livestorm.imgix.net/1127/1567083271-ev2-sharing-buttons.png",{"id":25358,"__typename":811,"text":25359},"1388603","## **Fully customizable HTML in webinar emails**\n\nWant complete control over your emails' templates? Switch to HTML editing and start coding. You can use the WYSIWYG editor for basic content, or you can switch the editor to \"source\" in order to edit the HTML directly. A preview of your work is available on the right side, and you can send test emails to see how they look on a real email client.",{"id":25361,"__typename":833,"image":25362},"1422163",{"id":25363,"alt":36,"height":17985,"url":25364,"width":17987},"872631","https://livestorm.imgix.net/1127/1567083237-ev2-html.png",{"id":25366,"__typename":811,"text":25367},"1388605","## **More control over the sender's profile (coming soon)**\n\nVery soon, you will be able to edit the sender's profile to be anything you like. This will be particularly useful when the person managing the webinar invitation isn't the owner or organizer of the webinar.",{"id":25369,"__typename":811,"text":25370},"1388607","This was a huge update for the Livestorm team, and we have prepared a lot of upcoming improvements for emails based on this release. So stay tuned if you rely on Livestorm emails for your webinars 🚀",{"id":25372,"alt":36,"height":838,"url":25373,"width":8798},"872627","https://livestorm.imgix.net/1127/1567445355-frame-1.png",{"id":25375,"alt":36,"height":897,"url":25376,"width":899},"13124227","https://livestorm.imgix.net/1127/1618392497-letter.png","2019-09-02",[],[],"Introducing powerful customized email sequences around webinars on Livestorm. You can now customize your entire webinar process based on your needs! ","Customized Email Sequences",{"id":20708,"alternativeVersions":25383,"_locales":25385,"_publishedAt":25024,"_updatedAt":24836,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":25386,"blogPostAuthor":25388,"cluster":25390,"content":25399,"coverImage":25422,"coverWithImgix":25423,"bottomContentOffer":166,"date":25424,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":25425,"relatedPillarPage":166,"seoDescription":25426,"sidebarContentCard":166,"structuredData":25427,"subtitle":20744,"title":20745,"slug":20743},[25384],{"locale":756,"value":20743},[756],[25387],{"id":1301,"name":694,"slug":695},{"id":2076,"avatar":25389,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":25391,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":25392,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":25393,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":25394,"coMarketing":166,"ebook":25395,"image":25396,"resourceType":25397,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":25398,"name":554},{"id":410,"name":411},[25400,25401,25402,25403,25411,25412,25413,25414,25421],{"id":20714,"__typename":811,"text":20715},{"id":20717,"__typename":811,"text":20718},{"id":20720,"__typename":811,"text":20721},{"id":25404,"__typename":833,"image":25405},"1632646",{"id":25406,"alt":25407,"height":25408,"url":25409,"width":25410},"959928","young man working on his laptop",2516,"https://livestorm.imgix.net/1127/1571755079-joel-mott-j8ogu3q9qfu-unsplash.jpg",3760,{"id":20724,"__typename":811,"text":20725},{"id":20727,"__typename":811,"text":20728},{"id":20730,"__typename":811,"text":20731},{"id":25415,"__typename":833,"image":25416},"1632647",{"id":25417,"alt":25418,"height":12242,"url":25419,"width":25420},"959931","glasses on a notebook near a laptop","https://livestorm.imgix.net/1127/1571755173-trent-erwin-uga3xvi3ska-unsplash.jpg",4240,{"id":20734,"__typename":811,"text":20735},{"id":20737,"alt":36,"height":3224,"url":20738,"width":899},{"id":20740,"alt":20741,"height":15942,"url":20742,"width":15944},"2019-10-22",[],"Webinars are great to onboard employees, communicate across departments, and streamline your process. Discover why they're so important for business communication.",[],{"id":25429,"alternativeVersions":25430,"_locales":25433,"_publishedAt":25236,"_updatedAt":24836,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":25434,"blogPostAuthor":25436,"cluster":25438,"content":25441,"coverImage":25445,"coverWithImgix":25448,"bottomContentOffer":166,"date":25451,"headerCta":493,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":25452,"relatedPillarPage":166,"seoDescription":32,"sidebarContentCard":493,"structuredData":25453,"subtitle":25454,"title":25455,"slug":25432},"297445",[25431],{"locale":756,"value":25432},"important-gdpr-notice",[756],[25435],{"id":12809,"name":12810,"slug":12811},{"id":25326,"avatar":25437,"jobTitle":25330,"name":25331,"shortDescription":25332,"slug":25333},{"id":25328,"url":25329},{"id":18092,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":10560,"displayCustomerLogoSection":166,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":25439,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":25440,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":32,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":18095,"urlForTheCta":66,"withoutContentOffer":166},{"id":10562,"alt":10563,"height":3063,"url":10564,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},[25442],{"id":25443,"__typename":811,"text":25444},"297444","Protecting your personal data is important for us at Livestorm. As you may know, on May 25 2018, the General Data Protection Regulation, or \"GDPR\" will come into effect ([more information here](https://gdpr-info.eu/)). We've been preparing for it since launching Livestorm, and we have updated both our Terms, and Privacy Policy, to ensure a handling of your personal data in conformity with this new regulation.\n\nIn our Privacy Policy update, you will find information regarding why and how Livestorm handles your personal data, as well as the rights granted to you in this regard.\n\nClick below to read our Terms of Service and our Privacy Policy:\n\n- [Terms and Conditions](https://livestorm.co/terms-of-use)\n- [Privacy Policy](https://livestorm.co/privacy-policy)\n\n## Changes that apply to you, as a Livestorm user/customer:\n\n- **You must opt-in to our new Terms in order to keep using Livestorm**. You can choose if you want to subscribe to receive our product updates by email - You'll be asked to review our terms the next time you'll log in to Livestorm. To do it now, follow this link: [app.livestorm.co](https://app.livestorm.co)\n- **You can request to delete your account from your Livestorm settings tab**. Fill the \"account deletion\" form and we'll delete your account within 7 business days. Note that if you're a customer, we must keep data for financial obligations under French law.\n- **Consent to the new Terms and Conditions from Livestorm is required in all your events' registration forms**. Additionally you can add a new custom field to link to your own terms and policies.\n- **You can delete any of your registrants** from your Livestorm dashboard. This can't be reverted and will delete all the data associated with the participant, forever.\n- A rule for you to comply with GDPR: **you must only use our invitation email feature to contact email addresses that previously opted-in**. We can, and will, revoke this functionality for customers who don't respect their GDPR obligations.\n\n## Changes that apply to your attendees:\n\n- **Attendees need to check a box in the registration form to consent to our Terms and Privacy Policy during their registration to a Livestorm event**. This also applies if you use Zapier to handle registrations, you'll need to gather your registrants' consent to our Terms before sending them to Livestorm from Zapier.\n- **Attendees can cancel their registration and delete or modify their data** by following a link that is included in all the emails we'll send them (confirmation, reminder, etc.).\n\nYou can always refer to our dedicated [Privacy Policy/GDPR page](https://livestorm.co/privacy-policy) where we explain how the European law applies to Livestorm, Livestorm's customers, and any party intereacting with our products.\n\nDon't hesitate to reach out with questions (hello (at) livestorm (dot) co). We're always here to help!\n\nHappy webinars,\nThe Livestorm team",{"id":25446,"alt":36,"height":7421,"url":25447,"width":5032},"297920","https://livestorm.imgix.net/1127/1527153595-gdpr2.png",{"id":25449,"alt":36,"height":897,"url":25450,"width":899},"13131463","https://livestorm.imgix.net/1127/1618393124-lock.png","2018-05-24",[],[],"GDPR is a new regulation put in place in the EU in May 25 2018. The goal of GDPR is to protect the data of users of internet softwares and services. Here's everything you need to know about Livestorm and GDPR.","Important GDPR Notice from Livestorm",{"id":25457,"alternativeVersions":25458,"_locales":25461,"_publishedAt":24835,"_updatedAt":25462,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":25463,"blogPostAuthor":25465,"cluster":25467,"content":25476,"coverImage":25489,"coverWithImgix":25492,"bottomContentOffer":166,"date":25496,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":25497,"relatedPillarPage":166,"seoDescription":25498,"sidebarContentCard":166,"structuredData":25499,"subtitle":25500,"title":25501,"slug":25460},"1489270",[25459],{"locale":756,"value":25460},"6-tips-for-running-paid-webinars",[756],"2022-12-07T15:40:58+01:00",[25464],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":25466,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":4861,"bottomContentCardCtaTitle":780,"bottomContentCardText":4862,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":25468,"relatedPillarPage":25474,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":4880,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":25469,"coMarketing":493,"ebook":25470,"image":25471,"resourceType":25472,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":25473,"name":554},{"id":410,"name":411},{"id":4870,"backgroundImage":25475,"shortDescription":4877,"shortTitle":4878,"slug":4879},{"id":4872,"alt":4873,"height":4874,"url":4875,"width":4876},[25477,25480,25486],{"id":25478,"__typename":811,"text":25479},"1489269","An enormous pool of content is now available for free. Companies are **investing more than ever to create high-value material at no cost**, perhaps only in exchange for an email address. \n\nWeb users have come to expect all this. They can find advice and answers to fix almost any issue without spending a dime. \n\nWhich leads us to an important question: **are people actually willing to [pay for content?](https://blog.okast.tv/en/how-to-monetize-your-videos/)**\n\nThe short answer is yes - if it’s worth it. And that includes [paid webinars](https://livestorm.co/webinar-glossary/webinar). High-value, exclusive paid webinars and trainings have a very real place in today’s economy. This post will detail how to create your own. \n\nBut before we get into what makes a quality paid webinar, let’s answer an important question.\n\n\n## Why would you host paid webinars?\n\nMost companies and individuals begin with free webinars. As with most of your content, it makes sense to start slowly and build up confidence. \n\nPaid [webinars](https://livestorm.co/resources/guides/what-is-a-webinar) are definitely an option, especially **if you have rare knowledge or experience to share**. Consider taking this next step if...\n\n\n### You’re offering advanced trainings\n\nWe’re not talking about your next _5 Marketing Trends for 2023_ presentation. (Nothing wrong with that, by the way!)\n\nBut if you’re giving out practical, **tangible advice that people would normally pay for**, then of course you could present this as a paid webinar. In fact, it’s a great opportunity for clients who might not be able to afford your in-house, one-on-one services. \n\n[The best webinar software](https://livestorm.co/blog/best-webinar-platforms) can deliver valuable training sessions on a one-to-many basis and help you to be more efficient.\n\n\n### Customers usually have to pay for extra service\n\nThis is similar to the point above. Many companies have a limited number of support hours available to clients as part of their service package. When customers go over those hours, they need to pay a large premium to get more help. \n\nThis can be a good earner for your business, but **it’ll absolutely turn some clients off**. \n\nTo meet in the middle, why not have **limited-space support webinars where you solve common issues** and deal with as many specific issues as you can?\n\nThis helps clients diagnose their issues and solve the little things, and then they’ll know if they really need to pay for your time. \n\n\n### You want people to commit\n\nOccasionally you’ll have a presentation planned where you only want serious attendees. People who are invested in the topic, and **who you know will stay until the end**. \n\nCharging a fee for these sessions can be just what it takes to separate the bystanders from committed listeners. \n\n**Paid webinars should have higher attendance rates**, and you’d expect viewers to stay for longer. If they’ve committed real money to be there, it doesn’t make much sense for them to skip the session altogether. \n\n\n### You already have a loyal audience\n\nGood luck launching a paid webinar series if there’s nobody on your email list. In fact, until you have a sizable group of passionate followers, **it’s going to be pretty hard to get anyone to attend**. \n\nSo if you’re not worried about [building out your list](https://livestorm.co/blog/best-email-sequence-for-webinars), that may mean it’s time to put it to good use. If your followers are used to receiving quality free content from you, these may be the clients who’ll pay for something 20% better.\n\nAnd once you do have that committed following, you may be able to use it your advantage. Encourage them to refer three people in exchange for a free ticket, for example.\n\nPaid webinars are not a good way to generate leads, but they can be a useful method to turn the leads you have into paying subscribers.\n\n\n",{"id":25481,"__typename":833,"image":25482},"1521848",{"id":25483,"alt":25484,"height":1674,"url":25485,"width":1676},"900066","people writing on their notebooks","https://livestorm.imgix.net/1127/1568904524-audience.jpg",{"id":25487,"__typename":811,"text":25488},"1521849","## Tips to build the perfect paid webinar\n\nLet’s suppose you’ve decided to host a paid webinar. It could be your first, and you’re anxious to do a good job. Or perhaps you’ve already hosted a few, but you’re convinced that the next one can be even better.\n\nWhat do you need to do to **create a paid webinar that’s worth the price**?\n\n\n### 1. Pay attention to detail\n\nEvery piece of webinar collateral **needs to be double- and triple-checked for accuracy**. Typos and small errors that could be forgiven in a free blog post are not acceptable here.\n\nThis also means you need a good looking [webinar landing page](https://livestorm.co/blog/webinar-landing-pages) on a website that feels professional. It doesn’t have to be breathtaking - but the visitor needs to know that you’re serious and not just trying to make a quick dollar.\n\n**You’re trying to create _premium_ content** - something that people can’t get with a quick Google search. And if the first thing they see is a glaring spelling error or a stock image that doesn’t look good on the page, they’re not going to believe that you’re worth the price.\n\n\n### 2. Make it exclusive\n\nPeople are always **willing to pay more for something special**. For an experience that their colleagues and competitors can’t get for free. Which means your paid webinars need to be limited to a set number of viewers, and need to be one-of-a-kind.\n\nThis should be a session that people can’t find elsewhere. If you present the same slides you’ve been using for the last year - the ones that are already all over YouTube and Slideshare - then your audience is going to feel cheated. \n\nAnd you can make this a key part of the [webinar promotion](https://livestorm.co/webinar-promotion) plan. “I’ve never given this advice anywhere before, and I won’t ever again.”\n\nJust be careful not to over-promise, and avoid sounding like the clichéd used car salesperson. \n\n\n### 3. Make it a series\n\nThis is also an **opportunity to sell seats in bulk**. Viewers may be more willing to purchase five sessions for $100 than each one for $20. \n\nYou could approach this in two ways. The first is to create a series in the classic sense, with **each episode (webinar) flowing on from the one before**. Viewers should logically attend each in order, and by the end they’ll have all the information they need. \n\nThe other approach is to hold a regular [Q&A](https://livestorm.co/use-cases/live-qas) or training session at a set time. You let the audience bring their questions and issues (perhaps even in advance), and then tackle these during each session. \n\nAttendees may wish to purchase four hours-worth of training for the price of three in this case.\n\n\n### 4. Give viewers something to leave with\n\nTo truly show the value of your paid webinars, consider building [an online course](https://livestorm.co/use-cases/online-courses-webinar-software) or certification around them. That way they’re not just coming for information - they have something to show for their investment. \n\nThis works well for private consultants who can help followers learn vital skills (how to master [social media ads](https://livestorm.co/blog/social-media-promotion-events), for example). It also works for **companies who sell complicated products**, and whose clients may need to show their employers (or prospective employers) that they know what they’re doing. \n\nCompanies like HubSpot and Salesforce have online certifications that users will gladly put on their CVs. And businesses will offer the funds to help their employees level-up. \n\nAgain, make sure that the experience is worth it. You’ll need workbooks or questionnaires to accompany the webinar sessions, and attendees need to leave feeling like they’ve really learned something new. \n\n\n### 5. Only consider the best paid webinar platforms\n\nWe mentioned how important it is to avoid mistakes with paid webinars. That includes technical errors. So you’ll want **a [reliable paid webinar platform](https://livestorm.co/) that keeps viewers engaged and entertained**. \n\nA few things to look for: \n\n\n\n* Attendees shouldn’t have to download anything to watch\n* There needs to be an easy-to-use chat and a way to ask questions\n* The platform should include [polls](https://livestorm.co/blog/host-webinar-polls-surveys) and allow viewers to download resources during the session\n* Ideally it’ll send out [automated reminder emails](https://livestorm.co/blog/customizing-emails-with-html-and-variables) and recaps, so you have one less thing to worry about\n\nMost of all, it should have **a good record of _not_ crashing at crucial moments**. Read reviews and check ratings online, and ask around to see what your colleagues recommend. \n\n\n### 6. Get the price right for paid webinars\n\nThis is probably the biggest hurdle, and we can’t give you the perfect amount. Just know that “the right price” for paid webinar platforms doesn’t mean the lowest. In fact, **if you set the entry fee below a certain level, you won’t seem serious**. \n\nThe questions to ask are: \n\n\n\n* What do others in my industry charge for these sessions? \n* Am I providing something completely unique, or do I have direct competitors? \n* Is there a clear return on investment for attendees?\n* Can I get more attendees at a lower price, or is it best to keep things ultra-exclusive? \n\nAs a general principle, **you can always offer discounts**. But it’s hard to argue that you’re worth $500 this week, when last week it was only $200. \n\nAs always, make sure that you can actually deliver value, whatever the price you choose. Referrals are going to be highly valuable in future, so you need to make people _want_ to recommend you to colleagues. \n\n\n## If it’s a fit, go for it!\n\nWe’ve looked at some of the key reasons why you’d test out paid webinars, and then how best to execute them if you do. If you’ve made it this far and it still makes sense, then clearly it’s time to dive in. \n\nThere’s **a real market for easy and convenient training online**, and there may just be room for you in it. Just remember that everyone’s wary of being misled, and a few negative reviews can really hurt. \n\nFocus on delivering the best possible value to viewers, and give them reasons to recommend you to anyone who’ll listen. \n",{"id":25490,"alt":36,"height":1674,"url":25491,"width":1676},"889536","https://livestorm.imgix.net/1127/1568822142-bank-banking-blue-50987.jpg",{"id":25493,"alt":25494,"height":4080,"url":25495,"width":4082},"13317038","calculator, money and a notebook","https://livestorm.imgix.net/1127/1618493348-6-tips-for-running-paid-webinars.jpg","2019-09-19",[],"Read our 6 tips to create fantastic webinars, that people will pay to attend! Learn how to create quality content, and the strategies to make it happen.",[],"Online content is easy to find, but quality isn't. Here's why people are interested in paid webinars, and some ways that you can build your strategy to make it happen. ","6 Tips for Running Awesome Paid Webinars That Convert",{"id":21076,"alternativeVersions":25503,"_locales":25505,"_publishedAt":25506,"_updatedAt":25462,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":25507,"blogPostAuthor":25509,"cluster":25511,"content":25516,"coverImage":36,"coverWithImgix":25544,"bottomContentOffer":166,"date":25545,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":25546,"relatedPillarPage":166,"seoDescription":21131,"sidebarContentCard":166,"structuredData":25547,"subtitle":21131,"title":21132,"slug":21130},[25504],{"locale":756,"value":21130},[756],"2022-12-07T15:41:13+01:00",[25508],{"id":872,"name":681,"slug":682},{"id":2076,"avatar":25510,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1037,"bottomContentCardCtaTitle":1038,"bottomContentCardText":1039,"bottomContentCardTitle":1040,"displayCustomerLogoSection":493,"headerCtaText":1041,"headerCtaCtaTitle":1038,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":25512,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1057,"title":1058,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1043,"trackName":32,"trackNameFallback":1044,"backgroundImage":25513,"coMarketing":493,"ebook":36,"image":36,"resourceType":25514,"shortDescription":1055,"slug":1056,"title":1044},{"id":1046,"alt":1047,"height":1048,"url":1049,"width":1048},{"id":1051,"color":1052,"cta":1053,"icon":25515,"name":635},{"id":575,"name":576},[25517,25518,25520,25521,25522,25523,25524,25525,25526,25527,25528,25531,25532,25540,25541,25542,25543],{"id":21082,"__typename":811,"text":21083},{"id":25519,"__typename":913,"youtubeLink":4126},"101038942",{"id":21086,"__typename":811,"text":21087},{"id":21089,"__typename":811,"text":21090},{"id":21092,"__typename":811,"text":21093},{"id":21095,"__typename":811,"text":21096},{"id":21098,"__typename":811,"text":21099},{"id":21101,"__typename":811,"text":21102},{"id":21104,"__typename":811,"text":21105},{"id":21107,"__typename":811,"text":21108},{"id":25529,"__typename":833,"image":25530},"54381261",{"id":19717,"alt":19718,"height":1614,"url":19719,"width":3999},{"id":21111,"__typename":811,"text":21112},{"id":25533,"__typename":833,"image":25534},"54381263",{"id":25535,"alt":25536,"height":25537,"url":25538,"width":25539},"22589180","small clocks arranged on a beige background",2557,"https://livestorm.imgix.net/1127/1630087236-clocks.jpg",3836,{"id":21115,"__typename":811,"text":21116},{"id":21118,"__typename":811,"text":21119},{"id":21121,"__typename":811,"text":21122},{"id":21124,"__typename":811,"text":21125},{"id":21127,"alt":21128,"height":1936,"url":21129,"width":10833},"2021-08-30",[],[25548],{"id":25549,"contentData":25550},"101038944",{"@context":1167,"@type":1168,"name":6962,"description":6963,"thumbnailUrl":6964,"uploadDate":6965,"duration":6966,"embedUrl":4126,"interactionCount":25551},"279",{"id":25553,"alternativeVersions":25554,"_locales":25557,"_publishedAt":24835,"_updatedAt":25462,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":25558,"blogPostAuthor":25560,"cluster":25562,"content":25565,"coverImage":25600,"coverWithImgix":25601,"bottomContentOffer":166,"date":25604,"headerCta":493,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":25605,"relatedPillarPage":166,"seoDescription":32,"sidebarContentCard":493,"structuredData":25606,"subtitle":25607,"title":25608,"slug":25556},"1488840",[25555],{"locale":756,"value":25556},"series-a",[756],[25559],{"id":12809,"name":12810,"slug":12811},{"id":12813,"avatar":25561,"jobTitle":12817,"name":12818,"shortDescription":12819,"slug":12820},{"id":12815,"url":12816},{"id":18092,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":10560,"displayCustomerLogoSection":166,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":25563,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":25564,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":32,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":18095,"urlForTheCta":66,"withoutContentOffer":166},{"id":10562,"alt":10563,"height":3063,"url":10564,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},[25566,25569,25572,25579,25582,25587,25590,25597],{"id":25567,"__typename":811,"text":25568},"1488832","Dear customers,\n\nI'm thrilled to announce that Livestorm has raised a 4.6M€ series A round with Aglaé Ventures (Spotify, BackMarket, Meero), our lead investor, BPI F3A, our historical investor now co-leading this round, and RAISE Ventures. Thomas Rebaud, co-founder and CEO of Meero, is also an angel investor on this round.\n\nRobin, Tom, Vincent, and I created Livestorm three years ago, at the end of our masters studies. We are amazed every day to see the growth of what was once our final exam project. Over one thousand customers have used Livestorm for demo and training webinars, MOOCs, podcasts, and more in five continents. \n\n## Why we've raised a Series A\n\nWe have been running pretty lean for a long time. This means we've had to hold back on many things like recruiting, marketing, sales, and sometimes even product.\n\nDespite our limited capital, our growth was fast. But we knew that continuing in this vein could hurt our customers in the future. We wanted to be able to provide the resources you need, exactly when you need them. \n\nWe raised this round **to expand Livestorm to other use cases and strengthen our presence in the US**.",{"id":25570,"__typename":811,"text":25571},"1488833","### Go beyond a webinar software\n\nSince day one, we've been driven to innovate within this competitive market. The goal has always been to provide the simplest webinar experience by focusing on user experience and powerful automation features. \n\nWe started with live webinars and implemented more marketing features such as registration pages, automated emails, advanced analytics and even webinar promotion. People finally had an all-in-one webinar software that could help anyone host an event from a to z in a few clicks.\n\nThen we expanded to [**our vision of on-demand webinars**](https://livestorm.co/webinar-software/on-demand-webinars): asynchronous media that can be plugged into real-time customer interaction tools such as Intercom. Perfect for putting your pre-recorded videos at work to generate leads and educate customers.\n\nIn the meantime, we realized customers were lacking a way to operate as an organization while live streaming. [**So we added a way to collaborate as a team in your webinar projects**](https://livestorm.co/teams).\n\nMore recently, [we added a way to bring automations to your webinars](https://livestorm.co/webinar-software/automated-webinars). I insist on that terminology: we don't do automated webinars. Our aim is to add automations within a webinar. You are able to set the cursor as you need: automate just a few features, or go 100% automated.\n\nThis is what Livestorm is all about: **covering more ground and streamlining your video needs into one place**. This series A will help us do just that.",{"id":25573,"__typename":833,"image":25574},"1488834",{"id":25575,"alt":25576,"height":25220,"url":25577,"width":25578},"741000","livestorm automated webinars","https://livestorm.imgix.net/1127/1560271145-header-automated-scheduler-3x.png",3120,{"id":25580,"__typename":811,"text":25581},"1488835","### Livestorm Meet: same playbook, different space\n\nThis round of investment will also help us **bring Livestorm Meet to a whole different level**.\n\nLivestorm Meet started as a test product, a dashboard tool for video meetings. We got good traction from it and decided it was time to invest more effort.\n\nLots of companies, including us, used to have different tools for video call meetings for many purposes: sales, support, internal use, etc. \n\nWe believe that we can help you streamline your video needs (both webinars and meetings) in one place, as a **unified Video Communication Platform for teams.**",{"id":25583,"__typename":833,"image":25584},"1488836",{"id":25585,"alt":36,"height":25220,"url":25586,"width":25578},"704845","https://livestorm.imgix.net/1127/1558703107-header-meet-screensharing-3x.png",{"id":25588,"__typename":811,"text":25589},"1488837","### **The Livestorm team**\n\nAs you can expect, our team of ten back in June has doubled in less than two months. [**We still have positions open in all fields**](https://jobs.livestorm.co/) (by the way, we offer free Logitech Brio 4k webcams for any successful recommendations).\n\nDuring this scaling phase, I can assure you that **we will focus on steady growth, keeping the team at a reasonable size.**\n\nFor example, you can expect **nothing but improvements regarding support.** We reinforced the team to better address your support needs in Europe and in the US. Elif will be in charge of optimizing their process and coordinating sales and CSMs. If you have any questions for them (or just want to say congrats) feel free to send an email at hello@livestorm.co :)\n\nRegarding our product team, we hired with one goal in mind: **move faster on more complicated features** while maintaining a high standard of code quality!",{"id":25591,"__typename":833,"image":25592},"1488838",{"id":25593,"alt":36,"height":25594,"url":25595,"width":25596},"778463",2898,"https://livestorm.imgix.net/1127/1562259511-mvimg201906032027102.jpg",3864,{"id":25598,"__typename":811,"text":25599},"1488839","---\n\nWe could not have gone this far without the support of you, our customers. You are our number one investors, and we thank you for making this possible. This is just the beginning for Livestorm.\n\nGilles\nCEO @ Livestorm\n\n---\n\n**Press:**\n\n- [FrenchWeb](https://www.frenchweb.fr/livestorm-leve-46-millions-deuros-pour-simplifier-lorganisation-de-webinars-b2b/374963)\n- [Les Echos](http://business.lesechos.fr/entrepreneurs/financer-sa-creation/0601856699823-livestorm-a-attire-1-000-clients-sans-force-commerciale-331571.php)",{"id":25593,"alt":36,"height":25594,"url":25595,"width":25596},{"id":25602,"alt":36,"height":897,"url":25603,"width":899},"13124224","https://livestorm.imgix.net/1127/1618392390-megaphone.png","2019-09-12",[],[],"Livestorm has raised a 4.6M€ series A round to expand to other use video and web-conferencing cases and strengthen our presence in the US.","We've Raised a 4.6M€ Series A",{"id":14565,"alternativeVersions":25610,"_locales":25612,"_publishedAt":25613,"_updatedAt":25462,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":25614,"blogPostAuthor":25616,"cluster":25618,"content":25627,"coverImage":36,"coverWithImgix":25715,"bottomContentOffer":166,"date":25716,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":25717,"relatedPillarPage":166,"seoDescription":25718,"sidebarContentCard":166,"structuredData":25719,"subtitle":14627,"title":2004,"slug":14626},[25611],{"locale":756,"value":14626},[756],"2022-12-07T15:41:19+01:00",[25615],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":25617,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":6999,"bottomContentCardCtaTitle":780,"bottomContentCardText":7000,"bottomContentCardTitle":7001,"displayCustomerLogoSection":493,"headerCtaText":7002,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":25619,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":25620,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":7005,"pushTitle":7008,"relatedContentOffer":25621,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7015,"title":7016,"urlForTheCta":66,"withoutContentOffer":493},{"id":6207,"alt":7004,"height":3063,"url":6209,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":5546,"trackName":32,"trackNameFallback":5547,"backgroundImage":25622,"coMarketing":166,"ebook":25623,"image":25624,"resourceType":25625,"shortDescription":5557,"slug":5558,"title":5547},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":5550},{"id":5552,"alt":5553,"height":564,"url":5554,"width":551},{"id":1339,"color":394,"cta":800,"icon":25626,"name":554},{"id":410,"name":411},[25628,25629,25636,25637,25643,25644,25647,25648,25652,25653,25657,25658,25662,25663,25667,25668,25675,25676,25683,25684,25691,25692,25700,25701,25705,25706,25714],{"id":14571,"__typename":811,"text":14572},{"id":25630,"__typename":833,"image":25631},"122564112",{"id":25632,"alt":25633,"height":25634,"url":25635,"width":1392},"47173034","Four landing pages showing themed engagement ideas for events",642,"https://livestorm.imgix.net/1127/1656967409-four-landing-pages-showing-themed-engagement-ideas-for-events-1.jpg",{"id":14575,"__typename":811,"text":14576},{"id":25638,"__typename":833,"image":25639},"122564114",{"id":25640,"alt":25641,"height":3402,"url":25642,"width":899},"37834110","Customize your virtual event booth background as part of your virtual event strategy ","https://livestorm.imgix.net/1127/1642169078-custom_design_plugin.png",{"id":14579,"__typename":811,"text":14580},{"id":25645,"__typename":913,"youtubeLink":25646},"122564232","https://livestorm.imgix.net/1127/1641546182-hero-animation.mp4",{"id":14583,"__typename":811,"text":14584},{"id":25649,"__typename":833,"image":25650},"122564118",{"id":3277,"alt":25651,"height":1674,"url":3279,"width":1676},"Three men looking at a laptop and laughing as they engage in audience interaction games",{"id":14587,"__typename":811,"text":14588},{"id":25654,"__typename":833,"image":25655},"122564120",{"id":3400,"alt":25656,"height":3402,"url":3403,"width":899},"Digital whiteboard with an icebreaker game, just one of several virtual conference ideas to engage your audience.",{"id":14591,"__typename":811,"text":14592},{"id":25659,"__typename":833,"image":25660},"122564122",{"id":7623,"alt":25661,"height":3402,"url":7625,"width":899},"Livestorm post-event poll to gather virtual summit ideas for your next virtual conference",{"id":14595,"__typename":811,"text":14596},{"id":25664,"__typename":833,"image":25665},"122564124",{"id":7098,"alt":25666,"height":3402,"url":7100,"width":899},"Snapshot of Livestorm in-event chat and headshots of the virtual event speakers",{"id":14599,"__typename":811,"text":14600},{"id":25669,"__typename":833,"image":25670},"122564126",{"id":25671,"alt":25672,"height":25673,"url":25674,"width":6359},"47173041","Virtual event social media feed, a great tip for engagement",420,"https://livestorm.imgix.net/1127/1656967834-social-media-wall-event-sponsorship.jpg",{"id":14603,"__typename":811,"text":14604},{"id":25677,"__typename":833,"image":25678},"122564128",{"id":25679,"alt":25680,"height":25681,"url":25682,"width":10177},"47173042","A virtual photo booth is a good audience engagement activity ",472,"https://livestorm.imgix.net/1127/1656967866-a-virtual-photo-booth-is-a-good-audience-engagement-activity.jpg",{"id":14607,"__typename":811,"text":14608},{"id":25685,"__typename":833,"image":25686},"122564130",{"id":25687,"alt":25688,"height":25689,"url":25690,"width":9347},"47173043","A word cloud is a fun virtual event gamification idea",456,"https://livestorm.imgix.net/1127/1656967922-a-word-cloud-is-a-fun-virtual-event-gamification-idea.jpg",{"id":14611,"__typename":811,"text":14612},{"id":25693,"__typename":833,"image":25694},"122564132",{"id":25695,"alt":25696,"height":25697,"url":25698,"width":25699},"47173044","Livestorm’s Handouts feature showing how to share material during a virtual event session",556,"https://livestorm.imgix.net/1127/1656967955-livestorm-s-handouts-feature-showing-how-to-share-material-during-a-virtual-event-session.jpg",623,{"id":14615,"__typename":811,"text":14616},{"id":25702,"__typename":833,"image":25703},"122564134",{"id":7107,"alt":25704,"height":3402,"url":7109,"width":899},"Livestorm virtual events repurposed as on-demand events",{"id":14619,"__typename":811,"text":14620},{"id":25707,"__typename":833,"image":25708},"122564136",{"id":25709,"alt":25710,"height":25711,"url":25712,"width":25713},"47173045","Graphic representation of Livestorm’s virtual event engagement score ",797,"https://livestorm.imgix.net/1127/1656968045-graphic-representation-of-livestorm-s-virtual-event-engagement-score.jpg",890,{"id":14623,"__typename":811,"text":14624},{"id":2003,"alt":2004,"height":1778,"url":2005,"width":2006},"2022-07-12",[],"20 guaranteed ways to engage your virtual conference audience. Boost your brand and stand out from the crowd with these audience participation activities.",[25720],{"id":25721,"contentData":25722},"122564260",{"@context":1143,"@type":1144,"mainEntity":25723},[25724,25728,25732],{"@type":1147,"name":25725,"acceptedAnswer":25726},"How can I make a virtual conference more engaging?",{"@type":1150,"text":25727},"You can make a virtual conference more engaging by creating lots of opportunities for interaction, like sending questions via chat or live Q&A, or polling attendees during sessions. Fun elements like gamification, entertainment, or the chance to submit photos or nominations for awards also help engage audiences throughout the event.",{"@type":1147,"name":25729,"acceptedAnswer":25730},"How do you engage participants in Zoom?",{"@type":1150,"text":25731},"Zoom’s engagement features are limited, so it’s best to use virtual conference software like Livestorm instead. It’s packed with features that make it easy to engage audiences during sessions, like collaborative digital whiteboards, polls and surveys, live chat, Q&A, and the possibility to share downloadable materials. It’s also browser-based and there’s no need to create an account, so it’s easier for people to join sessions.",{"@type":1147,"name":25733,"acceptedAnswer":25734},"How do you make a virtual presentation interactive?",{"@type":1150,"text":25735},"You can make a virtual presentation interactive by allowing attendees to ask questions to the speaker, sharing the slide deck as a download, or putting people in small groups in breakout rooms to discuss and collaborate.",{"id":25737,"alternativeVersions":25738,"_locales":25741,"_publishedAt":25742,"_updatedAt":25462,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":25743,"blogPostAuthor":25745,"cluster":25747,"content":25755,"coverImage":36,"coverWithImgix":25783,"bottomContentOffer":166,"date":25786,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":25787,"relatedPillarPage":166,"seoDescription":32,"sidebarContentCard":166,"structuredData":25788,"subtitle":25789,"title":25790,"slug":25740},"32750053",[25739],{"locale":756,"value":25740},"how-to-look-better-video-call",[756],"2022-12-07T15:41:11+01:00",[25744],{"id":2072,"name":2073,"slug":2074},{"id":2076,"avatar":25746,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":7306,"bottomContentCardCtaTitle":780,"bottomContentCardText":7307,"bottomContentCardTitle":7308,"displayCustomerLogoSection":493,"headerCtaText":7309,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":25748,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":7005,"pushTitle":7008,"relatedContentOffer":25749,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7325,"title":7326,"urlForTheCta":66,"withoutContentOffer":493},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":7312,"trackName":32,"trackNameFallback":7313,"backgroundImage":25750,"coMarketing":493,"ebook":25751,"image":25752,"resourceType":25753,"shortDescription":7323,"slug":7324,"title":7313},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":7316},{"id":7318,"alt":7319,"height":6147,"url":7320,"width":6149},{"id":1203,"color":1204,"cta":312,"icon":25754,"name":568},{"id":615,"name":616},[25756,25759,25764,25767,25772,25775,25780],{"id":25757,"__typename":811,"text":25758},"32750052","Thanks to Covid-19, it’s now become normal for workplaces to [hold important meetings via webcam](https://livestorm.co/blog/test-webcam-microphone), which can be bad news for those who have never had to be “camera-ready” before. If the previous statement applies to you, don't worry. In this post, we’ve compiled a few essential guidelines for looking and feeling your best during online video calls. Whether you’re[ running a webinar](https://livestorm.co/blog/how-to-create-and-host-a-webinar) or[ hosting an online video conference](https://livestorm.co/blog/how-to-organize-online-conferences), these tips will help you spend more time focusing on the conversation and less time anxiously checking your appearance in the corner of the screen.\n\n\n## Find the right lighting \n\nThe lighting — both of your environment and your subject (you) can make a huge difference in creating a clean, professional video. Below are some of the simplest yet most oft-overlooked tips for proper lighting.\n\n\n### Follow core photography lighting tips\n\n \n\nIf possible, place your setup near natural light. This can help to brighten your skin, accentuate your features, and give your video a flattering, movie-like quality. The best (and only, really) way to gain natural light is to set your camera near a window. Easy!\n\nNext, you’ll want to make sure that the light is aimed towards your face. If the light is coming in behind you, it will usually turn you into a mysterious (and frankly, kind of creepy) silhouette. In other cases, backlighting can cast dark shadows on your face, making you look tired, ill, and unenthused — not exactly the type of perky, happy go-getter your workplace or clients want to see. So, to help form a more favorable impression, be sure that you’re facing the light during your video call. If you’re forced to conference in a windowless room, try placing a tall lamp behind your laptop, with the light aimed towards you. \n\n\n### Use the best lighting tools for video calls \n\n \n\nIf you’re going to be doing a lot of video conferencing in the near future, it might be a good idea to invest in some professional lighting tools. A small investment in equipment can usually give your video conference lighting a big boost.\n\n \n\nOne of the most affordable and effective lighting tools you can buy is an LED ring light. Beloved by photographers and Instagram influencers worldwide, these circle-shaped lights create diffused, even lighting around photography and video subjects without casting harsh shadows or altering facial contours in the way that uneven lighting does. \n\n \n\nAnother good option to consider is purchasing[ a high-quality webcam](https://livestorm.co/blog/top-6-video-conferencing-cameras). Once again, you shouldn’t have to break the bank to get a decent upgrade. Even a low-budget option should be able to drastically improve your resolution, frame rate, color, and much more. \n\n\n",{"id":25760,"__typename":833,"image":25761},"32750420",{"id":25762,"alt":36,"height":4080,"url":25763,"width":4082},"13782134","https://livestorm.imgix.net/1127/1619022494-pexels-liza-summer-6347889.jpg",{"id":25765,"__typename":811,"text":25766},"32750421","## Choose the right camera angle\n\nAfter lighting, camera angles are the second most crucial thing [professional photographers](https://wpamelia.com/photography-booking-app/) and models have to keep in mind. We can learn from the experts to keep everything in perspective during your video calls.\n\n\n### Avoid low camera angles\n\nThe last thing you want to do during a professional call is give viewers a VIP-access view of your nostrils. To prevent this, keep the camera at eye level. Be careful to avoid going _too_ high; a camera that’s aimed downwards might draw attention to things you’d rather not illuminate, like a bad hair day.\n\nThere’s also a psychological aspect to consider, too. When the camera is angled downwards, your viewers are _literally_ looking down at you (and, presumably, what you have to say). As filmmakers have long known, an upwards-pointed camera can make the subject appear heroic and inspiring, or imposing and menacing, depending on the context (think[ Tom Hardy’s Bane in The Dark Knight Rises.](https://www.therichest.com/world-entertainment/15-things-you-didnt-know-about-tom-hardys-bane/)) Finally, an eye-level lens suggests an equal footing between speaker and viewer, which is probably the best option for professional video calls (though if you want your coworkers to think you’re Bane, that’s entirely up to you).\n\n\n### Invest in a tripod for video calls \n\n \n\nOf course, setting your camera at a precise angle is a lot easier said than done if you’re conducting your call via a built-in laptop camera. Essentially, this means that you can’t touch your laptop for the duration of the call, as any accidental jostle could cost you the angle that took so long to get right. One great way to ensure that your camera stays put, even if your laptop doesn’t, is to[ buy an external webcam](https://livestorm.co/blog/top-6-video-conferencing-cameras) and balance it on a tripod. This will allow you to double- or triple-task (take notes, pull up essential documents) during the call without disturbing the image quality. \n\n\n",{"id":25768,"__typename":833,"image":25769},"32750422",{"id":25770,"alt":36,"height":15942,"url":25771,"width":15944},"13782218","https://livestorm.imgix.net/1127/1619022731-pexels-anete-lusina-4793154.jpg",{"id":25773,"__typename":811,"text":25774},"32750423","## Adjust your background\n\nYou’ve got three basic choices when it comes to your video background: A) a nice, tidy room in your actual living space; B) a green screen background; or C) a virtual background created by your video calling platform. Keep reading to learn the benefits and drawbacks of each option.\n\n\n### Choose the best location for a video call\n\nAs obvious as it might seem, the best place to hold a video conference is generally an office-type area or a space that can be suitably passed off as an office. Even if it’s neat and tidy, your kitchen is still a place where you cook, eat, and wash the dishes; activities that are personal, not professional. You want your viewers — whether they be coworkers, clients, or leads — to see you as a capable thought leader, not a human who enjoys pizza rolls (even though, of course, it is possible to be both).\n\nFor the same reason, you should also make sure that your bed and/or couch aren’t included in the shot; things used for rest and relaxation don’t brand you as the energetic, raise-deserving go-getter you are.\n\n\n### Use a green screen for video calls\n\n \n\nMaybe you’re checking in from a particularly grim-looking hotel room, or you just aren’t comfortable with people seeing your home, regardless of its condition. For these occasions, one option is to use a green screen to replace your background with an image. The best green screen background for a professional setting is usually a plain color or a mild, inoffensive pattern. You could also choose a branded background or one that illustrates projects you’ll be discussing during the call. Whatever you choose, just remember not to wear green during your call, lest you end up with the classic “floating head” effect.\n\n\n### Use virtual background tools \n\nWhile traditional green screens are a fun option, they also come with a few issues. Firstly, you have to find a place to store the screen when it’s not in use. While this isn’t an issue for those with offices, for work-from-home employees, it can be just another thing taking up valuable living space. \n\n\nThe second issue is that, if you travel, you will have to make a mental note to bring the green screen with you, and who wants to make more mental notes these days? The green screen can also take up room in your suitcase, which can be an issue for frequent flyers. \n\nOne good way to solve these problems is to use a virtual background app like Mmhmm, ManyCam, or ChromaCam to project a virtual surrounding behind you. Some apps have other functions, too, like a “blur” tool which places the speakers’ surroundings out-of-focus. [You can learn more about virtual background app options here](https://livestorm.co/blog/how-to-choose-the-right-virtual-background-tool). \n\n\n### Use virtual filters or cosmetics\n\n \n\nSo, you’ve got natural, front-facing light illuminating your face. You’ve got your camera adjusted to the perfect angle. The stage is set for all eyes to be on you, and you alone. And that means that, if you have concerns about your apperance on camera, now is the time to resolve them. The good news? You don’t need to be a professional beauty vlogger to pull off these simple tips. \n\n\n### Apply these top video call beauty tips\n\nFor professional video calling, you don’t have to look perfect; you just want to make sure you’re looking as presentable, prepared, and confident as possible. One way to do this is to apply a little makeup before going live. If you’re not the makeup-wearing type, keep in mind that everyone you’ve ever seen on camera, from late-night talk show hosts to professional sportscasters, wears an imperceptible amount of makeup. A little bit of tinted moisturizer, mascara, and powder can help you appear clean, alert, and shine-free on a high-definition screen. \n\n\n\n### Use apps to look polished\n\nIf you just don’t have the time to prepare in real life, another option is to use a “beauty app” or “beauty filter” during your call. These filters, increasingly pre-set features of many video conferencing platforms, can give you a polished, fresh look, even if you’ve got that just-woke-up, still-surviving-a-pandemic look. (Sadly, developers have yet to invent an app that will turn pajamas into work clothes).\n\n\n## Minimize your distractions \n\nLast but not least, you’ll want to make sure that you have minimized all possible distractions before starting your video call. By this, we don’t just mean locking the door so pets can’t get in, wearing solid-colored clothing, and asking your spouse to hold off on the lawn mowing (all though all of these are good ideas, too). No, by “distractions,” we mean things that happen when you use low-quality technology or a low-quality streaming platform. Keep reading to learn more.\n\n\n",{"id":25776,"__typename":833,"image":25777},"32750424",{"id":25778,"alt":36,"height":4080,"url":25779,"width":4082},"13782252","https://livestorm.imgix.net/1127/1619022833-pexels-zen-chung-5749806.jpg",{"id":25781,"__typename":811,"text":25782},"32750425","### Buy the right kind of microphone \n\n \n\nJust as [a webcam will enhance your visual quality](https://livestorm.co/blog/test-webcam-microphone), an external, standalone microphone will provide you with much better sound quality than the one that comes embedded in your laptop. There are two basic types of microphones you can choose from: dynamic microphones, and condenser microphones. We’ve written a little bit about them here, but to summarize, dynamic microphones are a cheap “beginner” option that are good at picking up loud sounds in live settings. Condenser microphones, on the other hand, are designed to capture complex sounds, and work best indoors. If you’re determined to get great quality at any price, a condenser microphone is your best bet.\n\n\n### Use apps to reduce background noise \n\n\nYou don't want to buy a microphone? There’s an app for that. Popular tools like[ NoiseGator (Noise Gate)](https://sourceforge.net/projects/noisegator/),[ SoliCall Pro](https://solicall.com/solicall-pro/), and[ Krisp](https://krisp.ai/) can give your video calls clear, clean audio while reducing background noises from appliances, pets, and lawn care happening outside. \n\n\n## Use the best video conferencing software\n\n\nFinally, if you really want to maximize your video and audio quality, be sure to invest in high-quality video conferencing software. Professional remote meeting platforms come with a robust suite of audio conferencing, [web conferencing](https://livestorm.co/blog/web-conferencing-everything), and video conferencing tools to help you look and sound as professional as possible. Even better, many platforms allow users to record video or audio calls for later viewing, so all the hard work you put into applying the tips in this article can be appreciated again and again!\n",{"id":25784,"alt":36,"height":2779,"url":25785,"width":2781},"13781836","https://livestorm.imgix.net/1127/1619021914-pexels-julia-m-cameron-4144923.jpg","2021-04-22",[],[],"In this article, we've gathered some best practices for hosting video calls. We talk about getting your lighting right and mention some tools you can use.","How to Look Better on Your Next Video Call",{"id":25792,"alternativeVersions":25793,"_locales":25796,"_publishedAt":25203,"_updatedAt":25797,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":25798,"blogPostAuthor":25800,"cluster":25802,"content":25805,"coverImage":25829,"coverWithImgix":36,"bottomContentOffer":166,"date":25832,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":25833,"relatedPillarPage":166,"seoDescription":25834,"sidebarContentCard":166,"structuredData":25835,"subtitle":25836,"title":25837,"slug":25795},"21820422",[25794],{"locale":756,"value":25795},"how-record-livestream",[756],"2022-12-07T15:40:57+01:00",[25799],{"id":766,"name":674,"slug":675},{"id":2076,"avatar":25801,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":18092,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":10560,"displayCustomerLogoSection":166,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":25803,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":25804,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":32,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":18095,"urlForTheCta":66,"withoutContentOffer":166},{"id":10562,"alt":10563,"height":3063,"url":10564,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},[25806,25809,25815,25818,25826],{"id":25807,"__typename":811,"text":25808},"21820417","\nThe concept of streaming, and more specifically, livestreaming, is [hitting its stride](https://techjury.net/blog/live-streaming-statistics/#gref) across a broad segment of [businesses and industries](https://www.haivision.com/blog/all/essential-video-streaming-statistics-trends-2019/). It's a huge plus for [marketing departments](https://contentmarketinginstitute.com/wp-content/uploads/2019/12/2020_B2C_Research_Final.pdf).\n\nNo longer bound by the realm of simple user to user interaction, your brand's livestream activity is a critical engagement point for an audience searching for new content.\n\nLet's explore the benefits of livestreaming, why you need to record them, and most importantly, how to record live streaming videos.\n\n\n## Benefits of Livestreaming\n\nSuppose you've ever participated in a video conference or attended a professional webcast, or some other live web-based gathering. In that case, you're already aware of the personal benefits of a live-streamed event. From education to entertainment to personal enrichment, your brand's target audience is after the same experience. \n\nBeyond personal fulfillment, for a business, the most significant advantage to livestreaming is bringing together a vast audience regardless of time and place. But [recording a livestream](https://livestorm.co/blog/beginner-guide-livestreaming) is more than just the immediacy of the event itself. It carries far-reaching benefits for ensuring your brand's success.\n\n\n### Expand Your Reach\n\nAt its most basic function, livestreaming is another way to get your message to the masses. Sure, your brand might have a website or a robust online store; or even a popular brick-and-mortar shop and a strong marketing team. \n\nBut to fully maximize your brand's reach, you need to optimize your brand's exposure. Livestreams offer a non-traditional exchange of information and help you pitch your brand in new and innovative ways. This carries massive appeal for those would-be customers who've yet to venture into your brand's more established spaces.\n\n\n### Grow Your Audience\n\nThe most immediate result of expanding your reach is the opportunity to access a broader audience. For every customer you reach, there's an even larger group of consumers you've yet to make your pitch to. \n\nOne of the great attributes of a livestream is it's quick, easy, and relatively cheap to produce. You can create big, glossy affairs that reach a large audience. Or you can craft smaller, more intimate presentations that target niche segments - those consumers your brand or product line might appeal to but who require more direct TLC.\n\nLivestreaming offers a bigger bang for your buck in growing your audience both in time (versus creating a blog post) and money (versus building an all-encompassing marketing campaign).\n\n\n### Enhance Your Engagement\n\nInformative blog posts, engaging marketing or email campaigns, and dynamic websites or [landing pages](https://livestorm.co/blog/webinar-landing-pages) are highly effective methods for promoting your brand. Done well, a bulk of your client roster will no doubt come from such efforts. Each one, however, offers a passive approach to customer engagement.\n\nIf you want to expand your marketing efforts into a more powerful medium, nothing says \"right here and now\" quite like a livestream. Livestreaming provides a sense of immediacy to your marketing efforts. Your calls to action are more direct, and time-sensitive promotions possess more urgency.\n\nLivestreams are ideal for real-time feedback sessions. Transition your product demo stream into a product Q&A. Conduct property or production tours, introduce new team members or brand expansion. Or, as became increasingly common over the past year, socialize with team members or your most valued clients.\n",{"id":25810,"__typename":833,"image":25811},"21820418",{"id":25812,"alt":25813,"height":1936,"url":25814,"width":1938},"8718891","man using smartphone","https://livestorm.imgix.net/1127/1614005536-youtube.jpg",{"id":25816,"__typename":811,"text":25817},"21820419","## Free options\n\nAs you might expect, given the growing popularity of livestreaming, several free options cover the most straightforward live streaming video recording needs. These include:\n\n**Facebook:** If you aim to reach as wide of an audience as possible, [Facebook Live](https://livestorm.co/blog/8-reasons-why-brands-should-use-facebook-live), the platform's live-streaming tool, is ideal. Not as feature-rich as other options, particularly YouTube Live, you can stream from your mobile device and save videos to your FB profile afterward.\n\n**Instagram:** Arguably a more stripped-down service versus other free livestreamers, Instagram Live is ideal for spur-of-the-moment livestreams such as special access events or quick-hit info drops. Video streams are limited to an hour and will auto-delete one day after being posted to your stories.\n\n**Twitter:** Like Instagram, Twitter's service is limited in scope but allows you livestream standalone audio sessions and will enable you to save your video streams to your mobile photo/video app. Twitter is a niche platform outside the U.S. (globally, it doesn't crack the top 15 social platforms), but savvy users can draw a captive livestream audience.\n\n**YouTube:** The most popular video sharing site, and one of the most popular websites (and second most popular search engines), period, YouTube's free livestreaming service allows you to stream via webcam, internet browser, or your mobile device. Video quality includes Full HD, and you can repurpose your video later on.\n\n\n### Benefits of Free Options\n\nThe clear benefit of the free livestreaming options is that they are 100% free. Of course, you require an account for any of the above services, but those are also free of charge. Theoretically, you could be up and livestreaming in mere minutes if you so choose.\n\nThe other advantage of using a social media service is that they quickly achieve the trifecta of brand exposure - expand your reach, grow your audience, and enhance your engagement. As the platforms themselves are designed to be easy to use, you'll efficiently and cost-effectively connect with your audience. \n\nAlso, you're further taking advantage of each platform's popularity. Whatever network you use to livestream, there's an excellent chance that whatever audience you're attempting to reach is already there. \n",{"id":25819,"__typename":833,"image":25820},"21820420",{"id":25821,"alt":25822,"height":25823,"url":25824,"width":25825},"8718909","smartphone and stickers",3363,"https://livestorm.imgix.net/1127/1614005682-engagement.jpg",5045,{"id":25827,"__typename":811,"text":25828},"21820421","## Video Communication Software \n\nIf you want to take your livestream efforts next level, it's worth considering full-service video communication software. Tools such as Livestorm provide a comprehensive livestream solution versus more scaled-back social media counterparts. \n\nEssentially a single-stop platform for livestream or webinar-related needs, video communication offers unmatched flexibility for small startups, mid-range businesses, or large enterprise brands.\n\n\n### Benefits of Video Communication Software\n\nWhen you employ dedicated livestreaming, you're utilizing the best streaming, presentation, and recording capabilities. In other words, there's no need to comprise which aspects of your live (or pre-recorded) videos are most critical to your success.\n\nFor starters, the overall user experience is more in tune with your brand's specific requirements, including actually branding your events, webinars, landing or registration pages. [Video communication software](https://livestorm.co/blog/next-video-communication) is also a breeze for both audience members and you, the streaming host.\n\nMost vital to your audience, there's the guarantee of unmatched video quality in your streams. You possess the ability to handle sizeable live attendee events or smaller, private meetings without sacrificing quality. That includes mobile streaming as well.\n\nStandalone software offers fewer distractions than platforms based on social media. Even while conducting a meeting in-browser, you and your audience are free from the busy and crowded screens of YouTube or Facebook.\n\nAdditionally, you can engage your audience with [polls](https://livestorm.co/webinar-glossary/webinar-polls), chats, and quizzes throughout your livestream. This helps them pay attention and reduces the temptation to scroll on their phone. \n\nYou also have access to detailed reports and [analytics](https://livestorm.co/webinar-glossary/webinar-metrics), which give you insight into how your audience behaved throughout the livestream. \n\nAnd perhaps more than anything else, you gain livestream and event flexibility. Rather than being dependent on YouTube or Facebook, which have significant limitations, you’re free to do things your way. \n\n\n### Video Communication Software Features\n\nUsing Livestorm's core feature set as an example, video communication software includes, but is not limited to the following:\n\n\n\n* Custom branding, including embedded forms and custom registration\n* Hosting capabilities for webinars, live, pre-recorded, and on-demand\n* Unlimited HD webinars, browser-based, and screen sharing\n* In-webinar chat, Q&A, polls, and guest presenters\n* Analytics and reporting, including source tracking, registrant profiles, and participation\n* Automatic recording, unlimited replay storage, and reply analytics\n* Email logistics that feature invitations, reminder, statuses, and customization\n* [Integrations](https://livestorm.co/integrations) with Zapier, CRMs, Slack, export capabilities to YouTube Live and Facebook Live or another live video stream\n\n\n## Final Thoughts\n\nAs much time and effort go into your livestreaming, don't dismiss them as a one-and-done proposition. Not everyone in your target audience has the time or is in a place to attend your livestream as it happens.\n\nIt's important to recognize that this is not an opportunity lost, but instead an opportunity gained. Ultimately, your livestream is another piece of content produced by you to grow your brand. You can capture your streaming videos - from product demos or [training sessions](https://livestorm.co/blog/onboard-remote-workers-with-video) to video conferences to webinars or webcasts - and easily repackage them as on-demand content.\n\nPost your best prior streams to your website or online knowledge center, build a blog post around favorite events (or flip the transcript into its own post), or promote future streams by sending your marketing list snippets of past live events. One of the most popular after stream uses is adding additional production value and turning your livestream into a YouTube video.\n\nMost importantly, choose the right livestream tool to ensure you get the most out of your livestreams - when they're live, when you record them, and beyond.",{"id":25830,"alt":36,"height":2774,"url":25831,"width":2776},"8718838","https://livestorm.imgix.net/1127/1614004850-image.png","2021-02-23",[],"In this article, you'll discover the benefits of conducting your events in real-time and learn how to record live streaming videos.",[],"Some of your brand's best content is live. That's why it's important to capture it in real-time. In this article, you'll discover the benefits of conducting your events in real-time and learn how to record live streaming videos.","How to Record Your Next Livestream",{"id":25839,"alternativeVersions":25840,"_locales":25843,"_publishedAt":24909,"_updatedAt":25797,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":25844,"blogPostAuthor":25846,"cluster":25848,"content":25851,"coverImage":25870,"coverWithImgix":25873,"bottomContentOffer":166,"date":25876,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":25877,"relatedPillarPage":166,"seoDescription":32,"sidebarContentCard":166,"structuredData":25878,"subtitle":25879,"title":25880,"slug":25842},"10440525",[25841],{"locale":756,"value":25842},"livestorm-30-million-series-b",[756],[25845],{"id":12809,"name":12810,"slug":12811},{"id":12813,"avatar":25847,"jobTitle":12817,"name":12818,"shortDescription":12819,"slug":12820},{"id":12815,"url":12816},{"id":18092,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":10560,"displayCustomerLogoSection":166,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":25849,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":25850,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":32,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":18095,"urlForTheCta":66,"withoutContentOffer":166},{"id":10562,"alt":10563,"height":3063,"url":10564,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},[25852,25855,25861,25864],{"id":25853,"__typename":811,"text":25854},"10440523","I’m pleased to announce our latest funding round. We’ve raised a $30 million Series B to accelerate product development and our expansion into North America. The round was led by [Aglaé Ventures](https://aglaeventures.com/) and [Bpifrance Digital Venture](https://www.bpifrance.com/), with participation from [Raise Ventures](http://www.raise.co/en/ventures/) and [IDInvest](https://www.idinvest.com/en). This brings Livestorm’s total amount raised to date to $35 million.\n\nLivestorm is the only platform for video communication that runs completely in a browser from any device you choose. Livestorm is adaptable for any need, from 1:1 meetings to large virtual events with more than 1000 attendees. Our software includes end-to-end features for planning, promoting, executing, and measuring ROI for video meetings and events.\n\nFounded 4 years ago, Livestorm has been the preferred solution for rapidly changing industries like state and local governments, healthcare, education, and more. This has been an amazing journey. Now more than 3,500 companies of all sizes rely on Livestorm, from startups to Fortune 500 companies.\n\nLivestorm has grown our revenue by eight since our last funding round in 2019 and tripled our headcount to more than 50 collaborators. During this time, the United States quickly became our fastest-growing market.\n",{"id":25856,"__typename":833,"image":25857},"10481104",{"id":25858,"alt":36,"height":1702,"url":25859,"width":25860},"4017823","https://livestorm.imgix.net/1127/1605182237-founders-team1.jpg",4310,{"id":25862,"__typename":811,"text":25863},"10482015","We’ll be using this latest funding round to develop new features and functionalities to support larger companies. We will create an ecosystem of integrations entirely dedicated to video communication. We believe that the next wave of video communication platforms will focus on more than just video distribution. Livestorm creates premium online event experiences. \n\nIn addition, we will rapidly increase our marketing presence and scale our go-to-market strategies toward mid-market and enterprise clients in Europe and the United States, while hiring aggressively globally.\n\n**Livestorm plans to once again triple our team in the next year, hiring 100 additional professionals across our Engineering, Sales, Customer Care, Operations, and Marketing teams.** Livestorm is a remote-first company and we are looking for great talent, regardless of location. Sounds interesting to you? Apply directly [on our jobs page](https://jobs.livestorm.co/).\n\nWe are very grateful to all our customers, partners, and fellow Stormies for the trust that you put in Livestorm every day! This wouldn't have been possible without your support and collaboration. \n\nStay tuned for more exciting changes to come!\n",{"__typename":814,"id":25865,"title":25866,"text":25867,"cta":25868,"link":25869},"10440524","Join the Livestorm team","Apply to our remote-friendly positions ","Apply now","https://jobs.livestorm.co/",{"id":25871,"alt":36,"height":2774,"url":25872,"width":1362},"4016325","https://livestorm.imgix.net/1127/1605179333-cover.png",{"id":25874,"alt":36,"height":897,"url":25875,"width":899},"13010258","https://livestorm.imgix.net/1127/1618321413-rocket.png","2020-11-12",[],[],"Livestorm has raised a $30 series B round to strengthen our presence globally and accelerate hiring.","Livestorm Raises a $30 Million Series B",{"id":25882,"alternativeVersions":25883,"_locales":25886,"_publishedAt":25236,"_updatedAt":25797,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":25887,"blogPostAuthor":25889,"cluster":25891,"content":25900,"coverImage":36,"coverWithImgix":25904,"bottomContentOffer":166,"date":25908,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":25909,"relatedPillarPage":166,"seoDescription":25910,"sidebarContentCard":166,"structuredData":25911,"subtitle":25912,"title":25913,"slug":25885},"439859",[25884],{"locale":756,"value":25885},"7-uses-on-demand-live-webinars-internal-team-communication",[756],[25888],{"id":1301,"name":694,"slug":695},{"id":12813,"avatar":25890,"jobTitle":12817,"name":12818,"shortDescription":12819,"slug":12820},{"id":12815,"url":12816},{"id":1305,"bottomContentCardCtaTitle":780,"bottomContentCardText":1306,"bottomContentCardTitle":1307,"displayCustomerLogoSection":493,"headerCtaText":1308,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":1309,"inlineContentCardImage":25892,"inlineContentCardTag":1314,"inlineContentCardTitle":1315,"inlineContentCardText":1316,"pushCover":25893,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":1323,"pushTitle":1324,"relatedContentOffer":25894,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1343,"title":1314,"urlForTheCta":66,"withoutContentOffer":493},{"id":1311,"alt":1312,"height":1048,"url":1313,"width":1048},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},{"__typename":541,"id":1326,"trackName":32,"trackNameFallback":1327,"backgroundImage":25895,"coMarketing":166,"ebook":25896,"image":25897,"resourceType":25898,"shortDescription":1341,"slug":1342,"title":1327},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":1333},{"id":1335,"alt":1336,"height":549,"url":1337,"width":551},{"id":1339,"color":394,"cta":800,"icon":25899,"name":554},{"id":410,"name":411},[25901],{"id":25902,"__typename":811,"text":25903},"439858","After years of webinars, we noticed that use cases correlates to company sizes and types.\n\n## The importance of internal communication\n\nInternal communication is an abstract concept that differs depending on the context. Fortune 500 companies and startups have different approaches to team communication.\n\nOften, there's an economic link between communication and productivity. Better internal communication means better ideas, less errors, less misunderstanding. Bad internal communication results in loss in revenue. If you multiply this risk by the number of persons involved in this communication, you do the math.\n\n> Better internal communication means better ideas, less errors, less misunderstanding. Bad internal communication results in loss in revenue.\n\nTo sum up:\n\n- Team communication is important at **any stages** of your organization\n- Good communication is a **gain in productivity** and revenue\n- Good communication means **not having to repeat yourself**\n- Good communication means r**emoving all potential friction** (distance for example)\n\n## How to leverage webinars for team communications?\n\n[Webinars](https://livestorm.co/webinar-glossary/webinar) can help with the points above because:\n\n- It makes easy to **group 10s up 1000s people at once in one place**\n- You can host live group sessions **across the globe**\n- You can **survey and gather questions** in one place\n- You can provide an **evergreen replay of the meeting** instead of sending notes. Hence the need for [on-demand webinars](https://livestorm.co/webinar-glossary/on-demand-webinar)\n\nIn this post, I will cover how organizations can leverage webinars to enhance their [internal communication](https://livestorm.co/use-cases/webinar-internal-communications).\n\n### Board Meetings & Company Results\n\nFrom startups to Fortune 500, investors meetings can be difficult to manage. You depend on a lot of different stakeholders locations and agendas.\n\nDepending on the size of that meeting you can:\n\n- host a live meeting with a a few remote investors\n- host a [live webinar](https://livestorm.co/webinar-glossary/live-webinar) to present your quarterly results. Have a [live Q&A](https://livestorm.co/use-cases/live-qas), gather opinions, etc. Attendees who could not show up will then have access to the replay.\n- turn your live webinar into an on-demand webinar to keep a repository of your board meetings\n\nBonus: with the registration process, and attendance analytics, you can keep a legal track of their presence. You can use the polls feature to explicitely confirm their presence.\n\n### Partner webinar meetings\n\nThis relates to the above. If you are working with suppliers and/or partners, you can host group sessions to gather and share information.\n\nThe type of sessions (meetings or webinars) will depend on the size of that audience, the needs for interaction, etc.\n\n### Group stand ups\n\nIf you are familiar with [agile project management](https://monday.com/s/agile-management-software/) you probably know what a stand up meeting is.\n\nFor the rest, stand up meeting are small quick daily meetings (usually standing up, hence the name) to check the ongoing tasks.\n\nThe more you grow the bigger the team. Often you will have team members in different locations. Not ideal for stand ups.\n\nA good solution is to host them remotely. Either in the form of a live remote meeting (what we do at Livestorm) or in the form of a daily webinar.\n\nFor the latter you can:\n\n- Gather attendance\n- Survey progress on projects using the polls\n- Gather questions\n- Share different kind of materials\n- Offer a replay / on-demand replay of those stand ups\n\n### Employee On-boarding Webinars\n\nFor large companies, having an [on-boarding webinar](https://livestorm.co/use-cases/webinar-employee-onboarding) is great many reasons.\n\n- People from different departments and locations can meet you \"in person\"\n- New hires can interact with each other\n- As a manager, you can share basic company knowledge and best practices with them\n\nFor an introduction to the company, you can ask them to attend an on-demand webinar, as part of an on-boarding checklist.\n\nHere's how to [integrate BambooHR with Livestorm](https://zapier.com/zapbook/bamboohr/livestorm) to register someone to an demand webinar when a new employee is created (click on [this link](https://zapier.com/app/editor/?create=true&template__0__action=employeeList&template__0__selected_api=BambooHRCLIAPI%401.0.13&template__0__type_of=read&template__1__action=create_attendee&template__1__selected_api=LivestormDevAPI&template__1__type_of=write) to set the zap automatically)\n\nExamples:\n\n- Intro: Jane, VP Engineering EMEA — Live Q&A\n- Livestorm Knowledge: Who's Who & Core Values\n\n### Group Hiring Sessions\n\nAt a higher level in the HR funnel, you can host [webinars for hiring purposes](https://livestorm.co/use-cases/webinar-hiring-sessions).\n\nLike a marketing webinar, you have two options:\n\n- share what you company does and how it is to work there,\n- or qualify potential candidates for a given position.\n\nThe latter obviously apply if you have a high volume of applicants for a given position.\n\nExamples:\n\n- Applying to Livestorm? Fireside chat with our engineering team.\n- Learn more about life at Livestorm\n\n### Company Training Webinars\n\nWith the recent [GDPR Mayhem](https://livestorm.co/privacy-policy), you have an obligation to train your team on different topics: new data regulation, security, etc.\n\nA good way to train them at scale, at once, with most efficiency (and track presence for legal purposes) is to host internal training webinars. Of course you can apply the same logic for any kind of trainings ;)\n\nA couple example of internal training webinars:\n\n- How to set up your developer environnement at Livestorm\n- Overview of our marketing stack\n- A sales demo example (great for junior sales!)\n\n### Internal Knowledge Base\n\nThis one is actually an extension to the previous example. If you have good trainings, you can build a library of on-demand webinars for internal knowledge.\n\nWe also have [a real-life example with WPP](https://livestorm.co/customers/wpp). They host webinars for sharing what other teams have accomplished. This helps other teams with new insights and ideas.\n\nA combination of live webinars and on-demand webinars is a great way to build an amazing source of ideas and knowledge at a very large scale.\n\nExamples include:\n\n- US marketing team: How we achieved +20% growth in SEO last month\n- How We Create Fast Prototypes using Figma and React using our Internal API\n- How We Manage Large Enterprise Accounts in Singapore\n- Roadmap: Progress on Project XYZ\n- Internal Live Q&A — Patrick, VP Sales EMEA\n\nTo go further and discover how to use webinars in your company strategy, [check out this page](https://livestorm.co/use-cases/webinar-internal-communications) dedicated to company communication and [create a free Livestorm account](https://app.livestorm.co/#/signup) now. ",{"id":25905,"alt":25906,"height":4080,"url":25907,"width":4082},"13328613","Team members working","https://livestorm.imgix.net/1127/1618494060-7-webinars-ideas-for-internal-communication.jpg","2018-10-26",[],"Discover how to leverage webinars in your internal company communication. Connect and engage easily with employees or partners thanks to webinars.",[],"In this post, we cover how companies can leverage live and on-demand webinars to enhance their internal communication.","7 Webinar Ideas for Internal Communication",{"id":25915,"alternativeVersions":25916,"_locales":25919,"_publishedAt":25920,"_updatedAt":25797,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":25921,"blogPostAuthor":25923,"cluster":25925,"content":25928,"coverImage":36,"coverWithImgix":25932,"bottomContentOffer":166,"date":25935,"headerCta":493,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":25936,"relatedPillarPage":166,"seoDescription":25937,"sidebarContentCard":493,"structuredData":25938,"subtitle":25939,"title":25940,"slug":25918},"114861539",[25917],{"locale":756,"value":25918},"support-for-ukraine",[756],"2022-12-07T15:41:17+01:00",[25922],{"id":12809,"name":12810,"slug":12811},{"id":12813,"avatar":25924,"jobTitle":12817,"name":12818,"shortDescription":12819,"slug":12820},{"id":12815,"url":12816},{"id":18092,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":10560,"displayCustomerLogoSection":166,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":25926,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":25927,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":32,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":18095,"urlForTheCta":66,"withoutContentOffer":166},{"id":10562,"alt":10563,"height":3063,"url":10564,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},[25929],{"id":25930,"__typename":811,"text":25931},"114861538","Our team at Livestorm has been following the developments in Ukraine with a heavy heart. We stand in solidarity with Ukraine. \n\nMillions of families' lives have been broken due to the violence of the war. Our thoughts are with the men, women, and children living in Ukraine suffering from the invasion. \n\n\n### Support for our employees\n\nWe are in direct contact over the phone with our employees and alumni living in Ukraine. We have ensured that members of our team still have active bank accounts. \n\nWe’ve offered an unlimited relocation budget to a visa-free location (such as Portugal) for them and their families. \n\n\n### Support for NGOs and people in the region\n\nWe offer Livestorm for free to any local NGO and to NGOs from other countries that help to relocate and house Ukrainian refugees or offer humanitarian resources like supplies, food, and so on. \n\nIf you’re a local NGO in need of video conferencing software to coordinate efforts, [please fill out this Typeform](https://livestorm.typeform.com/to/tFKV1anr) to use Livestorm for free. \n\nLivestorm is also a remote-friendly company. Anyone from anywhere, including people displaced due to the war, is more than welcome to apply to our open positions.\n\nOur hearts go out to the people of Ukraine and their loved ones. \n",{"id":25933,"alt":36,"height":11465,"url":25934,"width":8798},"45522498","https://livestorm.imgix.net/1127/1647529050-ukraine2.jpg","2022-03-10",[],"Livestorm's offering free subscriptions for NGOs assisting Ukrainians. ",[],"How Livestorm is responding to the war in Ukraine.","Support for Ukraine",{"id":20954,"alternativeVersions":25942,"_locales":25944,"_publishedAt":25506,"_updatedAt":25797,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":25945,"blogPostAuthor":25947,"cluster":25949,"content":25954,"coverImage":36,"coverWithImgix":25971,"bottomContentOffer":166,"date":25972,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":25973,"relatedPillarPage":166,"seoDescription":25974,"sidebarContentCard":166,"structuredData":25975,"subtitle":20976,"title":20977,"slug":20975},[25943],{"locale":756,"value":20975},[756],[25946],{"id":872,"name":681,"slug":682},{"id":2076,"avatar":25948,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":1037,"bottomContentCardCtaTitle":1038,"bottomContentCardText":1039,"bottomContentCardTitle":1040,"displayCustomerLogoSection":493,"headerCtaText":1041,"headerCtaCtaTitle":1038,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":25950,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1057,"title":1058,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1043,"trackName":32,"trackNameFallback":1044,"backgroundImage":25951,"coMarketing":493,"ebook":36,"image":36,"resourceType":25952,"shortDescription":1055,"slug":1056,"title":1044},{"id":1046,"alt":1047,"height":1048,"url":1049,"width":1048},{"id":1051,"color":1052,"cta":1053,"icon":25953,"name":635},{"id":575,"name":576},[25955,25956,25959,25960,25962,25963,25970],{"id":20960,"__typename":811,"text":20961},{"id":25957,"__typename":833,"image":25958},"49489523",{"id":12907,"alt":12908,"height":12909,"url":12910,"width":12911},{"id":20964,"__typename":811,"text":20965},{"id":25961,"__typename":913,"youtubeLink":4126},"69975314",{"id":20968,"__typename":811,"text":20969},{"id":25964,"__typename":833,"image":25965},"49489525",{"id":25966,"alt":25967,"height":6198,"url":25968,"width":25969},"20282224","Two men working on a laptop","https://livestorm.imgix.net/1127/1627306270-pexels-linkedin-sales-navigator-2182981.jpg",6568,{"id":20972,"__typename":811,"text":20973},{"id":19736,"alt":19737,"height":3157,"url":19738,"width":19739},"2021-07-26",[],"Crush your sales goals with video for sales. Use video selling to grab attention, capture more leads, get new customers and reduce churn rates.",[],{"id":25977,"alternativeVersions":25978,"_locales":25981,"_publishedAt":25236,"_updatedAt":25797,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":25982,"blogPostAuthor":25984,"cluster":25986,"content":25995,"coverImage":26019,"coverWithImgix":26022,"bottomContentOffer":166,"date":26027,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":26028,"relatedPillarPage":166,"seoDescription":26029,"sidebarContentCard":166,"structuredData":26030,"subtitle":26031,"title":26032,"slug":25980},"79548",[25979],{"locale":756,"value":25980},"webinars-saas-marketing",[756],[25983],{"id":766,"name":674,"slug":675},{"id":12813,"avatar":25985,"jobTitle":12817,"name":12818,"shortDescription":12819,"slug":12820},{"id":12815,"url":12816},{"id":4861,"bottomContentCardCtaTitle":780,"bottomContentCardText":4862,"bottomContentCardTitle":1967,"displayCustomerLogoSection":493,"headerCtaText":1968,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":32,"inlineContentCardCtaLink":32,"inlineContentCardImage":36,"inlineContentCardTag":32,"inlineContentCardTitle":32,"inlineContentCardText":32,"pushCover":36,"pushCtaLink":32,"pushCtaTitle":32,"pushTag":32,"pushTitle":32,"relatedContentOffer":25987,"relatedPillarPage":25993,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":1983,"title":4880,"urlForTheCta":32,"withoutContentOffer":493},{"__typename":541,"id":1970,"trackName":32,"trackNameFallback":1971,"backgroundImage":25988,"coMarketing":493,"ebook":25989,"image":25990,"resourceType":25991,"shortDescription":1981,"slug":1982,"title":1971},{"id":787,"alt":788,"height":789,"url":790,"width":789},{"slug":1974},{"id":1976,"alt":1977,"height":549,"url":1978,"width":551},{"id":1339,"color":394,"cta":800,"icon":25992,"name":554},{"id":410,"name":411},{"id":4870,"backgroundImage":25994,"shortDescription":4877,"shortTitle":4878,"slug":4879},{"id":4872,"alt":4873,"height":4874,"url":4875,"width":4876},[25996,25999,26007,26010,26016],{"id":25997,"__typename":811,"text":25998},"79544","## Not Your Parents' Webinars\n\nMaybe [webinars](https://livestorm.co/webinar-glossary/webinar) are not something you would expect to encounter in either the SaaS industry or startup ecosystem. At least, that's what most people think. But today's webinars are modern sleek and efficient. If they aren't already in your marketing communication strategy, they should be!\n\nAt Livestorm we have the same conversation over and over with advisors, investors and friends: you don't realize how much webinars are used until you start to notice them. If you go over to Twitter or to your favourite SaaS website right now, I bet you'll find links to webinars everywhere. For those companies, **webinars are a fundamental part of their inbound sales strategy or customer training**. Here's our roundup of [the best webinar platforms](https://livestorm.co/blog/best-webinar-platforms) to take a look at. \n\n\n## Marketing Challenges in SaaS\n\nWe run a SaaS business ourselves, so we're aware of the challenges one can face:\n\n### Finding Your Growth Engine\n\nSometimes as a SaaS, you have a low to medium ARPA. Therefore your lead generation will be a mix of content marketing and inbound sales since you cannot afford to do pure sales and prospection.\n\nInbound marketing is easy, cheap, and everyone has some level of experience with writing about their [industry topic](https://livestorm.co/blog/7-ways-find-new-webinar-topics). The main downside? It takes time to get significant results.\n\nUsually they say that when you're running a low ARPA SaaS business you want to keep your CAC at a third of your lifetime value or less. Doing outbound sales or paid acquisition can dramatically increase your cost of acquisition (mostly for the software market).\n\n**Finding the growth engine that will help you get from A to B is always a struggle.**\n\n### Shorter Sales Cycles\n\nQualifying your leads for sales usually takes a certain amount of time depending on the number of calls you schedule and nurturing campaigns that you set up. **And as you probably know, the longer the sales cycles the higher the cost of acquisition will be**.\n\nPlus, the longer the sales cycle, the longer you will have to nurture them and create content for those leads. Luckily, there are many ways to [shorten your sales cycle](https://www.saleshandy.com/blog/speed-up-sales-cycle/). \n\nSo the goal will be to: **A) shorten sales cycles to lower the CAC and B) create nurturing content that will help you qualify and accelerate sales**.\n\n### Scaling is Hard\n\nScaling 1:1 demos is hard. Past a certain volume of demand, you will need to scale your inbound sales team in order to process more demos. Often you host demos for VIP leads and low-value leads alike.\n\nBasically, **you want to host more demos with the same number of sales rep in same time frame**, increase productivity, and keep high converting 1:1s for important leads.\n\n## Why SaaS & Webinars are A Match\n\n### Webinars Compress Your Conversion Path\n\nWell [what is a webinar](https://livestorm.co/resources/guides/what-is-a-webinar), anyways? Webinars are great for SaaS because they enable you to be more productive (sales-wise), to nurture leads and generate new ones.\n\nYou can reduce the number of interactions by qualifying your marketing leads using webinars. The simple fact they attend the webinar already tells you if they're willing to engage with you. \n\nThen you can monitor their firmographics, their participation rate, their level of engagements and more.\n\nFinally, you can send [polls](https://livestorm.co/blog/host-webinar-polls-surveys) to your audience and ask for sales insights: did they hire someone to handle your solution? Are they open to a 1:1 to discuss opportunities?\n\nIn a 30 minutes session you can tackle all those items for multiple leads at once. And you will lower you CAC since you're more productive from a sales standpoint.",{"id":26000,"__typename":833,"image":26001},"79542",{"id":26002,"alt":26003,"height":26004,"url":26005,"width":26006},"114966","webinar saas conversion path",1617,"https://livestorm.imgix.net/1127/1499440817-webinar-conversion-path.png",2873,{"id":26008,"__typename":811,"text":26009},"79545","### They are Vertical Agnostic\n\nThis is typically a channel that does not care about your verticals. Whether you're a new kind of healthcare SaaS or a law firm management solution, you can host webinars to demo your solution and train your customers.\n\nThis principal does not apply to Adwords for example. Try doing SEA in the travel or the real-estate industries, it is a financial abyss.\n\nSee [this post from WordStream](http://www.wordstream.com/articles/most-expensive-keywords) to see what I'm talking about.\n\n### They are Growth Stage Agnostic\n\nWebinars don't care about size. Companies from 10 employees to 1000+ are hosting webinars:\n\n\u003Ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/Pa1zU7X5y9A\" frameborder=\"0\" allowfullscreen>\u003C/iframe>\n\nThe objectives are not the same but the channel will adapt to your needs. You can create awareness about the problem you're trying to solve, host demo webinars, host live training session with your newest customers. \n\n**All you need is an audience. The size of that audience does not matter**.\n\n### They Help You Scale Your Customer Success\n\nIt is common for fast growing startups to get buried in tickets and support requests. And most of the time, you get the same questions over and over again.\n\nOften this leads to lower NPS, more frustration (for customers and employees), and eventually churn.\n\n[GrooveHQ](https://www.groovehq.com/support/reduce-customer-service-emails) put it this way on their blog:\n\n>If your team is getting crushed under the weight of too many incoming emails, then response times can suffer, and your business can end up paying dearly for delivering less-than-excellent customer service.\n\nAs you can see [in this Quora thread](https://www.quora.com/What-is-the-average-number-of-agents-for-a-typical-Zendesk-customer), some companies can process over 10k tickets a week.\n\nYou could prevent this by helping your customer success team create kick ass onboarding with documentation, tutorials, and of course basic training webinars. \n\nWebinars will help you get the most basic questions out of the way and leave the specific ones to the support team. It requires consistency and time, but eventually, it will pay off.\n\n### They Fit Your Content Strategy\n\nWebinars are a great way to either create original content you can easily repurpose into blog posts or you can reuse your top blog posts to create a mini-talk about it.\n\nEither way, webinars are a great way to create more engagement around your content and eventually generate actual leads.\n\n## How to Run your First Webinar as a SaaS Business\n\nLike blogging, webinars are a long process that requires commitment and perseverance. You will need to run some tests to find [your content sweet spot](https://livestorm.co/blog/content-marketing-with-webinars), get used to the software and find the right promotion lever.\n\n### Testing The Channel\n\nDon't pay to test the channel. This point is so important to us that we have a free option so that you can make sure you like our platform.",{"id":26011,"__typename":833,"image":26012},"79543",{"id":26013,"alt":26014,"height":11465,"url":26015,"width":2524},"114967","pipedrive webinars","https://livestorm.imgix.net/1127/1499441409-screen-shot-2017-07-07-at-17-27-52.png",{"id":26017,"__typename":811,"text":26018},"79547","### The Minimum Viable Webinar\n\nHosting webinars demands time and resources. Often, small companies get frustrated because they don't get fast results vs. the effort they put into the channel.\n\nMy recommendation is: start slow, cut off what you don't like and/or stick the very basics of webinars. Cut the webinar fat and [host minimum viable webinars](https://livestorm.co/blog/boring-webinar-mistakes-and-how-to-fix-them).\n\n### Webinars The Hard Way\n\nOnce you have tested the channel, commit, and had some ROI, it's time to go pro. Invest in hardware (we can help you with that!), build a small webinar team (1-2 people), and industrialize your content and your [webinar promotion](https://livestorm.co/webinar-promotion).\n\nI suggest you take a look at [our free ebook about getting started with webinars](https://livestorm.co/resources/ebooks/webinar-crash-course), we cover those specific items in detail with examples.\n\n## Make Webinars Part of Your Marketing Communication Strategy\n\nYour final touch will be to integrate your newest channel within the rest of your marketing stack. You don't want your webinar software to generate data outside your marketing automation loop.\n\nMake sure that attendees are updated within your other tools. You want your CS or sales to be able to see if Lead A or Customer B have attended your awesome training webinars. You can also trigger retargeting workflows based on a lead or customer webinar activity.\n\nLivestorm provides some integrations with Pipedrive, Hubspot and Zapier so you can send your data anywhere.\n\n## Conclusion\n\nWebinars are great for any SaaS business because you either have to show off your software or train your customers to use the platform (or both!) in a scalable way. \n\nWebinars are super versatile. You don't like presenting a PowerPoint? Do a webinar. Have fun, come up with a new live streaming format. It does not matter, as long as you're able to help multiple leads and customers at once.",{"id":26020,"alt":36,"height":11696,"url":26021,"width":4082},"114423","https://livestorm.imgix.net/1127/1499441137-rawpixel-com-252127.jpg",{"id":26023,"alt":26024,"height":1232,"url":26025,"width":26026},"14592300","young people working in a cafe","https://livestorm.imgix.net/1127/1619626121-webinars-should-be-part-of-your-marketing-strategy.jpg",3960,"2017-07-07",[],"Discover why webinars should be a part of your marketing communication strategy. A lot of SaaS companies are already doing webinars on a weekly basis.",[],"You may not see it, but a lot of SaaS companies out there are doing webinars on a weekly basis. Webinars are the perfect channel for SaaS companies, here's why.","Webinars Should be Part of Your Marketing Communication Strategy",{"id":26034,"alternativeVersions":26035,"_locales":26038,"_publishedAt":26039,"_updatedAt":25797,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":26040,"blogPostAuthor":26042,"cluster":26044,"content":26047,"coverImage":26051,"coverWithImgix":26054,"bottomContentOffer":166,"date":26058,"headerCta":493,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":26059,"relatedPillarPage":166,"seoDescription":32,"sidebarContentCard":493,"structuredData":26060,"subtitle":26061,"title":26062,"slug":26037},"49546",[26036],{"locale":756,"value":26037},"livestorm-launch-out-of-beta",[756],"2022-12-07T15:41:05+01:00",[26041],{"id":12809,"name":12810,"slug":12811},{"id":12813,"avatar":26043,"jobTitle":12817,"name":12818,"shortDescription":12819,"slug":12820},{"id":12815,"url":12816},{"id":18092,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":10560,"displayCustomerLogoSection":166,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":26045,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":26046,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":32,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":18095,"urlForTheCta":66,"withoutContentOffer":166},{"id":10562,"alt":10563,"height":3063,"url":10564,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},[26048],{"id":26049,"__typename":811,"text":26050},"49875","Today’s a great day at Livestorm.\n\nWhen we started Livestorm a few months back (only a few months, it feels like years!), we had this super optimistic roadmap for the end of 2016. We had planned a huge amount of features.\n\nTurns out, many of those features were not that relevant. But instead, we uncovered new ones from our customer feedbacks. Features that we did not even think of.\n\n**Lesson #1 learned: listen to your customers/prospects from day 1.**\n\nIn June, we had some serious delays in our roadmap. We struggled with technical issues regarding our video solution. We never thought we would recover that time and meet our “rendezvous point” at the end of the year with a polished product.\n\nWe were wrong.\n\nToday we are all super happy to announce that (for the first time on the web-conferencing market 💥) we have released **a webinar software that does not require any download and is capable of running on Chrome, Firefox, Safari, IE Edge, IE10+ and mobile, as in Android AND iOS!**\n\n*And you still don’t have to download anything.*\n\n## Why a webinar software that works with IE or Safari is such a big thing?\n\nThis update is not just a huge thing for us as a company willing to go after the big webinar solutions out there.\n\nIt was released because our customers were struggling between having to download something (e.g GoToWebinar) and host webinars only for Chrome and Firefox users, which is okay but far from perfect.\n\n(Or you could use Hangout but you had to experience over 60 seconds delay and a poor UX…Not a great option as well.)\n\nNow, you don’t have to ask yourself that question again. You can have the best of both worlds: have a frictionless webinar software and invite your IE or Safari users.\n\n## Is this the final version? What’s left to improve?\n\nThe road to a perfect product is never over.\n\nActually, we just started. Livestorm is only a few months old. And this new version is only a baby step forward.\n\nThere’s a lot that we still need to handle and fix, here are a few examples we need to tackle ASAP:\n\n- Safari and IE users are still not able to stream their own webcam and screen.\n- Same for mobile users.\n- The same users, when attending a webinar, will experience some delay (max 15 seconds) vs. Chrome or Firefox users who will have a real-time experience.\n\n## Misc changes with this new version of Livestorm\n\nWe also pushed some minor changes to the product, mostly UI improvements on the webinar room to improve your webinar experience.\n\nWe also implemented a **focus mode** to put the focus on a specific stream (webcam or screen).\n\nAlso, as requested by a lot of our customer, you can now **edit your reminder and follow-up emails with a custom message**.\n\n## What’s up next with Livestorm?\n\nIn the next few days, among other things, we will be working on improving the video and improving the webinar replay. You will get a brand new replay feature very soon.",{"id":26052,"alt":36,"height":836,"url":26053,"width":838},"114399","https://livestorm.imgix.net/1127/1492526215-rocket-jpg.jpeg",{"id":26055,"alt":26056,"height":897,"url":26057,"width":899},"13305058","Rocket on a blue background ","https://livestorm.imgix.net/1127/1618491771-rocket.png","2016-10-27",[],[],"Livestorm is officially out of beta. Also, it is now possible to run webinars inside the browser on any browsers (desktop or mobile).","Product Update: Official Launch",{"id":26064,"alternativeVersions":26065,"_locales":26068,"_publishedAt":26069,"_updatedAt":26070,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":26071,"blogPostAuthor":26073,"cluster":26075,"content":26078,"coverImage":36,"coverWithImgix":26113,"bottomContentOffer":166,"date":26116,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":26117,"relatedPillarPage":166,"seoDescription":26118,"sidebarContentCard":166,"structuredData":26119,"subtitle":26118,"title":26148,"slug":26067},"142801436",[26066],{"locale":756,"value":26067},"what-is-virtual-classroom",[756],"2022-12-07T15:41:20+01:00","2022-12-07T15:40:56+01:00",[26072],{"id":6131,"name":415,"slug":417},{"id":2076,"avatar":26074,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":7219,"bottomContentCardCtaTitle":253,"bottomContentCardText":7220,"bottomContentCardTitle":7221,"displayCustomerLogoSection":493,"headerCtaText":7222,"headerCtaCtaTitle":253,"inlineContentCardCtaTitle":253,"inlineContentCardCtaLink":32,"inlineContentCardImage":26076,"inlineContentCardTag":7005,"inlineContentCardTitle":7006,"inlineContentCardText":1316,"pushCover":26077,"pushCtaLink":66,"pushCtaTitle":253,"pushTag":7005,"pushTitle":7008,"relatedContentOffer":36,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":7225,"title":7226,"urlForTheCta":66,"withoutContentOffer":166},{"id":6207,"alt":7004,"height":3063,"url":6209,"width":897},{"id":1318,"alt":1319,"height":1320,"url":1321,"width":1322},[26079,26082,26086,26089,26093,26096,26099,26103,26106,26110],{"id":26080,"__typename":811,"text":26081},"142801533","If you’re thinking of transitioning from in-person classes to teaching online, you probably have a bunch of questions. Like: what is a virtual classroom, anyway?\n\nAnd once you understand what a virtual classroom is, you need to work out how to set one up and whether it’s right for your students. From choosing the right software, making the most of digital engagement features, and keeping your program secure, there’s a lot to consider.\n\n**But when you crack the code to online teaching you’ll see how beneficial it can be.** Here’s our guide to virtual classrooms and how to set one up.\n\n## Table of contents\n\n* What is a virtual classroom?\n* What are the benefits of a virtual classroom?\n* When to choose virtual classroom vs real classrooms\n* How do you create your own virtual classroom?\n* The best virtual classroom\n* Frequently asked questions about virtual classrooms\n\n## What is a **virtual classroom?**\n\nA virtual classroom is a [virtual learning](https://livestorm.co/resources/guides/what-is-virtual-learning) and teaching environment where students and teachers:\n\n* Share course materials\n* Interact with each other\n* Collaborate in groups\n\n**Virtual classrooms aren’t different from traditional classrooms because they take place entirely online, with no need for students to travel to a physical location.** Since virtual classrooms take place live, in a synchronous setting, they’re also different from most online courses, which can be studied remotely at the student’s own pace.\n\n## What are the **benefits of a virtual classroom?**\n\nVirtual classrooms offer many benefits for teachers and students alike, such as:\n\n* Fewer scheduling limitations\n* Building relationships with people outside your community\n* Improved technology skills\n* Saved time and money\n* Immediate results and feedback\n* Increased inclusivity and accessibility\n\n## When to choose **virtual classroom vs real classrooms**\n\n**For all the advantages of virtual classrooms, they aren’t appropriate for every scenario.** If any of the following factors are an issue, you might want to consider [hybrid learning](https://livestorm.co/blog/hybrid-learning).\n\n* **Behaviour.** If your students are younger or have problems with their behavior you might find virtual classrooms are harder to discipline due to people experiencing less accountability online.\n* **Focus and distractions.** Students are no longer in the controlled environment of the classroom and the devices they’re connecting on can be very distracting. So if your learners already have problems focusing in class, virtual classrooms might not be the best fit.\n* **Digital literacy.** Some learners might not have the digital literacy skills to successfully connect to, and engage with, a virtual classroom. This could be down to age, economic background, or culture.\n* **Access to technology.** Some students don’t have access to the devices or strong internet connections needed to join your class remotely.\n* **Need for practical, hands-on activities.** Not all classes can be digitized. For example, a science experiment or a woodworking project would need to be taught in person with specialist equipment.\n\n## How do you **create your own virtual classroom?**\n\nFollow this step-by-step guide to virtual home classroom ideas and tips.\n\n### 1. Choose your virtual classroom software\n\n**The most crucial part of creating a virtual classroom choosing your [online teaching tools and platforms](https://livestorm.co/blog/online-teaching-tools-platforms).** It needs to be:\n\n* Reliable\n* Easy to use and access\n* Affordable (or even a [free virtual classroom](https://livestorm.co/blog/free-virtual-classroom))\n* Customizable\n* Rich with relevant functionality such as a digital whiteboard\n* Usable on computers, tablets, and smartphones\n\nSome examples of virtual classroom and [video software for online courses](https://livestorm.co/use-cases/online-courses-webinar-software) are:\n\n* Livestorm\n* Kaltura\n* Vedamo\n* Google Classroom\n* LearnCube",{"id":26083,"__typename":833,"image":26084},"142801626",{"id":7607,"alt":26085,"height":3402,"url":7609,"width":899},"woman teaching with Livestorm",{"id":26087,"__typename":811,"text":26088},"142801627","### 2. Perfect your at-home virtual classroom setup\n\n**Wherever you’re teaching from you’ll need a clutter and distraction-free, well-lit physical environment.** Make sure you have everything you need to hand and there’s nothing behind you that will draw the students’ attention away from the class material. If this proves tricky, try Livestorm’s [virtual classroom backgrounds](https://livestorm.co/virtual-background-library/category/education-virtual-backgrounds) which can cover up any environment with something more classroom-appropriate. \n\n### 3. Set up and test your virtual classroom hardware\n\n**Built-in microphones and webcams are often low quality so you might want to buy professional-level equipment to keep students focused.** Upgrading your hardware will make your class or [webinar training](https://livestorm.co/blog/webinar-training-guide) go as smoothly as possible and make you seem more professional.\n\n### 4. Create a virtual classroom library\n\n**You need to set up an online area such as Google Drive that students can access async to review course materials, collaborate on documents, or complete homework.** For easy, on-the-go resource sharing, you can use Livestorm’s Handouts plugin to provide students with downloadable content during the class.\n\n### 5. Establish a course timetable\n\n**Every course needs structure so create a robust course timetable and define the requirements of each class.** To help organize the course you can use Livestorm to integrate with your Google or Outlook calendar and create recurring events to automatically set up classes. You can even record your classes and share them as on-demand events to allow students to catch up async.\n\n### 6. Plan lessons around online virtual classroom features \n\nThe more fun and engaging a lesson, the more students will absorb and retain what you’re teaching them. When you’re planning your lessons, think about how you can take advantage of the virtual classroom features at your disposal. \n\nFor example, to visualize concepts and encourage collaboration try using Livestorm’s virtual whiteboard. If you’re looking to facilitate group work, use our breakout rooms feature to temporarily separate students into different virtual groups.\n\n### 7. Design your registration page\n\nThis is the first thing students will see so you want it to stand out and promote your business. **Make sure to keep the course description simple but informative, communicating the value of the course and explaining what students will learn.** Use a platform like Livetorm that allows you to customize your registration pages to encourage attendees while promoting your branding. ",{"id":26090,"__typename":833,"image":26091},"142801628",{"id":12933,"alt":26092,"height":3402,"url":12935,"width":899},"registration page for a virtual classroom",{"id":26094,"__typename":811,"text":26095},"142801629","### 8. Consider classroom virtual security\n\nA random Zoom-bomber could spell disaster for your business so make sure your virtual classroom software of choice has strong security measures. Use Livestorm’s roles and permissions to establish who can perform functions like allowing entry to the class. \n\n**Customizing platform permissions can help stop students from going rogue, sharing their screen, or otherwise being disruptive.** To encourage respect and inclusion you can also establish [classroom rules](https://livestorm.co/blog/virtual-classroom-rules) chosen and committed to by the class.\n\n### 9. Create certificates\n\nReward and promote engagement and give students something they can show for their effort by creating course completion certificates. Easily create certificates with tools such as:\n\n* Canva\n* Accredible\n* Certifier\n\n### 10. Invite your students to the virtual classroom\n\nYour course is all ready, so now it’s time to invite all your students to the first class. **Try automated invitations** **to speed up monotonous classroom admin and send email reminders to maximize attendance**. With Livestorm, you can add contacts in advance, and invite them to your event with just one click.",{"id":26097,"__typename":823,"text":26098},"142801630","\u003Cp>\u003Cstrong>Pro tip:\u003C/strong> Choose a browser-based platform, like Livestorm, so your students can join the class without having to download anything or create an account.\u003C/p>",{"id":26100,"__typename":833,"image":26101},"142801661",{"id":8251,"alt":26102,"height":3402,"url":8253,"width":899},"reminder emails for virtual classroom",{"id":26104,"__typename":811,"text":26105},"142801662","### 11. Get there ahead of time\n\nThe last thing you want is to log in to the class and find that suddenly nothing’s working correctly. Get there ahead of time and give yourself a final opportunity to test your software, hardware, and surroundings.\n\n### 12. Maximize opportunities for engagement\n\nOne of the disadvantages of virtual classrooms is that you need to work extra hard to [keep students engaged](https://livestorm.co/blog/student-engagement-online-learning). Keep the classroom lively by using a platform with built-in engagement features like Livestorm’s customizable polls, a dedicated questions and answers tab, and a timer that’s perfect for dynamic activities. \n\nTo nurture the social element of the classroom that can sometimes be missing online you can use Livestorm’s chat tab, emoji reactions, and virtual hand-raising tool to get people talking.",{"id":26107,"__typename":833,"image":26108},"142801663",{"id":5738,"alt":26109,"height":3402,"url":5740,"width":899},"questions and answers in virtual classrooms",{"id":26111,"__typename":811,"text":26112},"142801664","### 13. Use analytics to track attendance and engagement \n\nYou’ll need to keep track of who turned up to class (or perhaps more importantly, who didn’t), and let’s face it, paper registration forms are a thing of the past. Livestorm’s dashboard has built-in attendance information as well as engagement analytics, telling you who spoke and for how long, so you know who to focus on in the next class.\n\n### 14. Follow-up \n\nAfter the class you’ll want to remind students where to find the recording and any extra resources. At the end of the course, tell them how they can sign up for the next one. To make this process easy, look out for a platform that can send follow-up emails in bulk. With Livestorm, you can send follow-up emails using customizable templates to keep everything on-brand.\n\n### 15. Gather feedback\n\nBeing open to feedback means you’ll improve your virtual classes in ways you hadn’t even thought of. **You can quickly gauge feedback using polls during the class or build surveys to send afterward.** It’s easy to make surveys and analyze the results using:\n\n* Typeform\n* Survey Monkey\n* HubSpot\n\n## Set up the best **virtual classroom**\n\nJust like traditional classes, the key to a well-organized and memorable online class is preparation. Take the time to establish a course timetable and a virtual library and plan lessons around engagement features. \n\nThen, get to class ahead of time to prepare your physical surroundings and test both your hardware and software. At the end of the course, make sure to take advantage of analytics, send follow-up emails, and ask for feedback.\n\n**Your virtual classroom software is the beating heart of [video conferencing for education](https://livestorm.co/industries/education).** So make sure you choose the platform that gives you the most functionality for the best class attendance and engagement possible.\n\n## **Frequently asked questions** about virtual classrooms\n\n### What equipment is needed for a virtual classroom?\n\nThe equipment needed for a virtual classroom is:\n\n* Computer\n* Internet connection\n* Webcam\n* Microphone\n* Virtual classroom software like Livestorm\n\n### What is the best virtual classroom platform?\n\nThe best virtual classroom platform is one that is reliable, easy to use, and feature-rich like Livestorm.\n\n### Which virtual classroom games to use for students?\n\nThe best virtual classroom games to use for students are:\n\n* Pictionary\n* Hangman\n* Kahoot\n* Would You Rather\n* Scavenger Hunt\n\n### What are the best practices for engaging students in a virtual classroom?\n\nThe best practices for engaging students in a virtual classroom are:\n\n* Ask them to choose the classroom rules\n* Keep it interactive with virtual whiteboard activities\n* Use breakout rooms for pair/teamwork\n* Use a strong platform like Livestorm\n* Encourage conversation with Q&A sections, polls, and the chat tab\n* Give out certificates at the end of the course",{"id":26114,"alt":36,"height":13456,"url":26115,"width":6515},"48615219","https://livestorm.imgix.net/1127/1666186024-nv7_header.jpg","2022-11-22",[],"Find out what a virtual classroom is and how to set one up, step by step, to boost attendance and engagement in this quick guide from Livestorm.",[26120],{"id":26121,"contentData":26122},"142801747",{"@context":1143,"@type":1144,"mainEntity":26123},[26124,26128,26132,26136,26140,26144],{"@type":1147,"name":26125,"acceptedAnswer":26126},"What is a virtual classroom?",{"@type":1150,"text":26127},"A virtual classroom is a virtual learning and teaching environment where students and teachers: Share course materials, Interact with each other, Collaborate in groups",{"@type":1147,"name":26129,"acceptedAnswer":26130},"What are the benefits of a virtual classroom?",{"@type":1150,"text":26131},"Virtual classrooms offer many benefits for teachers and students alike, such as: Fewer scheduling limitations, Building relationships with people outside your community, Improved technology skills, Saved time and money, Immediate results and feedback, Increased inclusivity and accessibility.",{"@type":1147,"name":26133,"acceptedAnswer":26134},"What equipment is needed for a virtual classroom?",{"@type":1150,"text":26135},"The equipment needed for a virtual classroom is: Computer, Internet connection, Webcam, Microphone, Virtual classroom software like Livestorm.",{"@type":1147,"name":26137,"acceptedAnswer":26138},"What is the best virtual classroom platform?",{"@type":1150,"text":26139},"The best virtual classroom platform is one that is reliable, easy to use, and feature-rich like Livestorm",{"@type":1147,"name":26141,"acceptedAnswer":26142},"Which virtual classroom games to use for students?",{"@type":1150,"text":26143},"The best virtual classroom games to use for students are: Pictionary, Hangman, Kahoot, Would You Rather, Scavenger Hunt.",{"@type":1147,"name":26145,"acceptedAnswer":26146},"What are the best practices for engaging students in a virtual classroom?",{"@type":1150,"text":26147},"The best practices for engaging students in a virtual classroom are: Ask them to choose the classroom rules, Keep it interactive with virtual whiteboard activities, Use breakout rooms for pair/teamwork, Use a strong platform like Livestorm, Encourage conversation with Q&A sections, polls, and the chat tab, Give out certificates at the end of the course.","What is a Virtual Classroom and How to Set One Up?",{"id":11641,"alternativeVersions":26150,"_locales":26152,"_publishedAt":26153,"_updatedAt":26070,"trackName":32,"trackingBreadcrumbTitle":32,"blogPostCategory":26154,"blogPostAuthor":26156,"cluster":26158,"content":26167,"coverImage":36,"coverWithImgix":26193,"bottomContentOffer":166,"date":26194,"headerCta":166,"inlineContentCard":166,"inlineTextCta":166,"relatedArticles":26195,"relatedPillarPage":166,"seoDescription":26196,"sidebarContentCard":166,"structuredData":26197,"subtitle":11670,"title":11671,"slug":11669},[26151],{"locale":756,"value":11669},[756],"2022-12-07T15:41:15+01:00",[26155],{"id":872,"name":681,"slug":682},{"id":2076,"avatar":26157,"jobTitle":2080,"name":2081,"shortDescription":2082,"slug":2083},{"id":2078,"url":2079},{"id":19856,"bottomContentCardCtaTitle":780,"bottomContentCardText":19857,"bottomContentCardTitle":19858,"displayCustomerLogoSection":493,"headerCtaText":19859,"headerCtaCtaTitle":780,"inlineContentCardCtaTitle":19860,"inlineContentCardCtaLink":32,"inlineContentCardImage":26159,"inlineContentCardTag":19867,"inlineContentCardTitle":19868,"inlineContentCardText":19869,"pushCover":26160,"pushCtaLink":19871,"pushCtaTitle":19860,"pushTag":19867,"pushTitle":19868,"relatedContentOffer":26161,"relatedPillarPage":36,"relatedPillarPageTitleOfTheBlock":807,"textBasedInlineCtaText":19885,"title":19886,"urlForTheCta":32,"withoutContentOffer":493},{"id":19862,"alt":19863,"height":19864,"url":19865,"width":19866},{"id":19862,"alt":19863,"height":19864,"url":19865,"width":19866},{"__typename":541,"id":19873,"trackName":32,"trackNameFallback":19868,"backgroundImage":26162,"coMarketing":166,"ebook":26163,"image":26164,"resourceType":26165,"shortDescription":19883,"slug":19884,"title":19868},{"id":1329,"alt":1330,"height":789,"url":1331,"width":789},{"slug":19876},{"id":19878,"alt":19879,"height":564,"url":19880,"width":551},{"id":1339,"color":394,"cta":800,"icon":26166,"name":554},{"id":410,"name":411},[26168,26169,26171,26172,26178,26179,26185,26186,26192],{"id":11647,"__typename":811,"text":11648},{"id":26170,"__typename":913,"youtubeLink":11450},"121737409",{"id":11651,"__typename":811,"text":11652},{"id":26173,"__typename":833,"image":26174},"69978839",{"id":26175,"alt":26176,"height":1776,"url":26177,"width":1778},"29279702","a pink alarm clock","https://livestorm.imgix.net/1127/1636019907-customer-success-metrics-time.jpg",{"id":11655,"__typename":811,"text":11656},{"id":26180,"__typename":833,"image":26181},"69978840",{"id":26182,"alt":26183,"height":1776,"url":26184,"width":1778},"29279715","money in an envelope and some papers on a desk","https://livestorm.imgix.net/1127/1636019954-metrics.jpg",{"id":11659,"__typename":811,"text":11660},{"id":26187,"__typename":833,"image":26188},"69978841",{"id":26189,"alt":26190,"height":1776,"url":26191,"width":1778},"29279755","man laughing while sitting down and wearing headphones ","https://livestorm.imgix.net/1127/1636020093-customer-success.jpg",{"id":11663,"__typename":811,"text":11664},{"id":11666,"alt":11667,"height":1776,"url":11668,"width":1778},"2021-11-05",[],"These 13 customer satisfaction metrics will help you measure customer success.",[26198],{"id":26199,"contentData":26200},"121737411",{"@context":1167,"@type":1168,"name":11718,"description":21906,"thumbnailUrl":11720,"uploadDate":11721,"duration":11722,"embedUrl":11450,"interactionCount":21907},[26202,26213,26222,26231,26238,26251,26258,26267],{"id":766,"alternativeVersions":26203,"_locales":26209,"fillerTextTitle":26210,"fillerTextText":26211,"name":674,"seoDescription":26212,"slug":675},[26204,26205,26206,26208],{"locale":2060,"value":675},{"locale":756,"value":675},{"locale":2065,"value":26207},"mercadotecnia",{"locale":759,"value":675},[756,759,2065,2060],"How to create a virtual event marketing strategy","Work in events, marketing, comms, or PR? There’s strong chance you need advice on hosting a virtual event for your business or improving your webinar landing page. \n\nVirtual conferences are a great way to promote your work and engage wider audiences. Creating a virtual event space for real-time communication with virtual attendees allows you to deliver valuable content to your clients or customers, while amplifying the voice and vision of your company, getting to know your online community and embracing all the opportunities of event partnership.\n\nThat’s why we’ve written up several comprehensive guides to making your virtual event a hit. Plus, you’ll get a wealth of social media promotion and virtual event ideas for your business, including tools for webinar promotion and advice for incorporating video conferences and event partnership into your marketing strategy. \n\nTake a look at seven strategic partnership examples including affiliate marketing and distribution partnership and try out our content ideas for social media event marketing and partnership marketing to boost your social media metrics. But first, you may be wondering how to encourage participation in virtual meetings or run an interactive event. We can tell you how to host engaging virtual events! And if you're asking yourself \"what is a webinar?\" before you even begin with webinar online marketing, that's OK too! These posts answer all your questions—even the simple ones.","Get virtual event ideas and elevate your marketing strategy with interactive events, event partnerships, and social media event promotion. ",{"id":872,"alternativeVersions":26214,"_locales":26218,"fillerTextTitle":26219,"fillerTextText":26220,"name":681,"seoDescription":26221,"slug":682},[26215,26216],{"locale":756,"value":682},{"locale":759,"value":26217},"ventes",[756,759],"How to sell products online","Is your sales team ready for an upgrade? These blog posts are for sales managers and account executives who need sales training to get up to speed with using video for sales and customer engagement. \n\nAny sales professional worth their salt will know that dull sales meetings are a straight road to customer churn. Because when it comes to meeting sales targets in a digital world, you need to know how to upsell during your product demo and deliver seamless customer onboarding (and client onboarding) using product demo videos and sales webinars. So, get ready to optimize your client onboarding process with better virtual selling videos and cross-selling advice.\n\nWith these Livestorm guides to video engagement for sales, you’ll never host a boring sales meeting again. These articles will help you onboard and retain customers with a sales meeting agenda that focuses on customer engagement. Find out how to use customer training to build a great customer education strategy and banish churn for good. And get the low-down on all the best customer onboarding tools to start using right now (time for a quick Loom, anyone?).\n\nOn top of all that, you can check out our top customer success metrics—from Customer Lifetime Value (LTV) to Monthly Recurring Revenue (MRR)—to help you accurately measure your progress and position yourself as a market leader. ","Learn how to sell online, minimize customer churn and increase customer engagement thanks to these resources. ",{"id":1301,"alternativeVersions":26223,"_locales":26227,"fillerTextTitle":26228,"fillerTextText":26229,"name":694,"seoDescription":26230,"slug":695},[26224,26225],{"locale":756,"value":695},{"locale":759,"value":26226},"ressources-humaines",[756,759],"How to manage a remote team and improve internal communications","CEOs, managers, and HR teams at SMEs are all thinking differently since the rise of remote working. It’s clear that remote work and hybrid workplaces are here to stay, but virtual office management isn’t always easy.\n\nCompanies like yours need to know how to welcome a new team member virtually, give them an amazing remote orientation, and improve HR communication for existing remote employees while implementing futureproof plans for remote team building. \n\nTo help you get started, we’ve compiled all our expertise on improving your company onboarding workflow for both hybrid and fully remote employees, virtual onboarding best practices for the four phases of onboarding, and using onboarding technology for an automated employee onboarding process. \n\nWhile you’re here, learn why a good onboarding session and remote team activities are so important for fostering a great employee experience even in a totally virtual office, and test out activities like storytelling workshops, book clubs, and personality tests. \n\nAnd if that weren’t enough, dive into the challenges and benefits of working from home (whether it’s battling motivation or loving wearing whatever your want) and set up your home office for remote work with all the right tech and a perfectly curated back drop for video calling.","Discover tips on virtual office management, remote employee onboarding, and HR communication in these resources for the virtual office.",{"id":6131,"alternativeVersions":26232,"_locales":26234,"fillerTextTitle":26235,"fillerTextText":26236,"name":415,"seoDescription":26237,"slug":417},[26233],{"locale":756,"value":417},[756],"How to engage students in remote learning","This content bank for virtual instructors, educators, and tutors will demonstrate how to be a good online teacher and help you get confident using virtual classrooms and online teaching tools.\n\nVirtual education can be a tricky field to master with so many barriers to online learning and hybrid learning. Online students do experience some problems with remote learning, but that doesn't mean you can't optimize your virtual training sessions for maximum student engagement. \n\nWith step-by-step guidance from Livestorm, you'll gain a deeper comprehension of online learning terms like Virtual Learning Environment (VLE) and Learning Management System (LMS), as well as the various platforms and software that support them (such as Wooclap and Edmodo).\n\nNot only will you achieve the best engagement strategies for virtual education and webinar training, but you'll uncover all the insight you need to become the best virtual teacher for your online course. Etiquette could be a good place to start for you, so don’t miss our piece on establishing virtual classroom rules for a positive learning environment.\n\nThen, decide which teaching platform will help you deliver completely remote or hybrid learning, and check the many ways to improve student engagement such as using breakout rooms, emoji reactions, and fun quizzes.","Browse expert advice for virtual instructors and teachers on how to engage students in remote learning, use online teaching tools, and deliver online classes.",{"id":2072,"alternativeVersions":26239,"_locales":26247,"fillerTextTitle":26248,"fillerTextText":26249,"name":2073,"seoDescription":26250,"slug":2074},[26240,26242,26243,26245],{"locale":2060,"value":26241},"fernbestimmung",{"locale":756,"value":2074},{"locale":2065,"value":26244},"comunicacion-remota",{"locale":759,"value":26246},"travail-hybride",[756,759,2065,2060],"How to improve remote communication","Any business owner, sales rep, or freelancer should know how to leveredge video engagement for business communication. Most employees want hybrid working and potential clients and investors much prefer connecting via a virtual meeting or online chat than spending time and money on excessive travel. \n\nA strong video engagement platform can do wonders for remote communication of any kind, whether that's freelancers, teachers, or even lawyers. Maybe you’re a lawyer and want to know about holding court arraignments via video call. You can find answers right here. \n\nNot sure what video engagement actually is? Livestorm can help! We've got loads of resources to help you harness video chat to increase stakeholder engagement when communicating remotely. We’ll also cover the basics: from understanding what web conferencing is and setting up an automated webinar, to knowing the benefits of using a video engagement platform in the workplace and choosing the right software for your sales and marketing funnel. \n\nVideo calls are far more personal than conference calls without video, so it's the only way to go if you want to elevate your remote communication strategy. Whether it's recording an on-demand webinar or making the most of engagement features like screen sharing, live Q&As, online surveys or online polls—we can help you introduce video engagement to your internal and external communication strategies.","Improve remote communication in your organization and engage stakeholders thanks to these video conferencing guides and resources.",{"id":12809,"alternativeVersions":26252,"_locales":26254,"fillerTextTitle":26255,"fillerTextText":26256,"name":12810,"seoDescription":26257,"slug":12811},[26253],{"locale":756,"value":12811},[756],"Where can I find Livestorm company updates?","If you’re an entrepreneur or startup company and you want startup news from Livestorm all about what we’re up to, you're in the right place! Discover what is happening during each funding round as well as major product updates and launches in these articles.\n\nRemember when we launched usage-based enterprise pricing or raised a $30m series B to accelerate product development and help us expand into North America? What about when we supported French companies to offer our services through the pandemic? Didn’t read these stories? You missed out! \n\nThis blog segment is for small business owners and tech startups looking for big company updates and many other topics. You’ll get valuable insights into the world of video conferencing, where you can host webinars and startup events to grow your audience and find out how to choose the right webinar software for your business goals. You’ll be first in line to use video engagement tools to elevate your virtual events and compete with other unicorn companies in your specific industry. \n\nAnyone growing a remote business in need of startup funding will be interested in our take on using virtual meetings to create a fantastic virtual working culture and deliver pitches to potential clients and stakeholders to secure startup business funding. Ready to join an ever-growing startup community and hear our c-level’s vision for the future of video engagement? Let’s go! ","Find out the latest company updates and video engagement insights from Livestorm in these articles intelligible for anyone in the startup community.",{"id":1631,"alternativeVersions":26259,"_locales":26263,"fillerTextTitle":26264,"fillerTextText":26265,"name":360,"seoDescription":26266,"slug":354},[26260,26261],{"locale":756,"value":354},{"locale":759,"value":26262},"sante",[756,759],"How to create high-impact healthcare online events","Explore our comprehensive healthcare webinar content blog, which features a wealth of insightful discussions and expert panels from industry leaders across various sectors of healthcare. Dive into a wide array of topics that cover the latest trends, innovations, and challenges facing the healthcare industry today. You'll discover valuable resources, including in-depth articles, research findings, and practical tips that are meticulously curated to enhance your understanding and keep you informed about the evolving landscape of healthcare. Our blog also provides case studies and real-world examples that illustrate the impact of these trends on patient care and health outcomes. Join us to deepen your knowledge, engage with thought-provoking content, and stay ahead in this critical field—empowering yourself to make informed decisions in your professional journey!","Explore our healthcare webinar content blog, featuring insightful discussions, expert panels, and valuable resources to enhance your understanding of the latest trends and innovations in the healthcare industry.",{"id":768,"alternativeVersions":26268,"_locales":26271,"fillerTextTitle":26272,"fillerTextText":26273,"name":373,"seoDescription":26274,"slug":375},[26269,26270],{"locale":756,"value":375},{"locale":759,"value":375},[756,759],"How to create high-impact finance online events","Essential Guide to Online Finance Events: Tips and Insights\n\nDiscover the latest trends in finance through engaging online events. Whether you're looking to enhance your investment skills or learn about personal finance, these virtual gatherings offer valuable insights from industry experts. Join webinars, participate in virtual conferences, and explore interactive workshops to boost your financial knowledge. Stay updated on key topics, network with like-minded individuals, and elevate your financial literacy from the comfort of your home. Don't miss out on the opportunity to gain expert advice and connect with the finance community through online events!","Explore our finance webinar blog to gain valuable insights into the latest trends, strategies, and tips for managing your finance online events effectively. ",{"id":248,"ctaUpgradeNow":255,"ctaGetStartedForFree":253,"ctaGetDemo":311,"minRead":26276,"noCreditCard":26277,"noInstall":26278,"readTheCustomerStory":26279},"min. read","No credit card required","No software to install","Read the customer story",{"icon":26281,"tag":26283,"title":26286},{"id":26282,"alt":26283,"height":26284,"url":26285,"width":26284},"44099867","Newsletter",462,"https://livestorm.imgix.net/1127/1646661361-group-1620.png","Keep in touch with Livestorm news and updates",{"id":259,"trackingBreadcrumbTitle":26288},"Home",{"id":26290,"about":26291,"aboutTheAuthor":26292,"authorBlockTitle":26293,"featuredAuthor":26294,"descriptionSeo":26302,"emptySearchIcon":26303,"emptySearchTitle":26309,"emptySearchText":26310,"featuredArticles":26311,"featuredArticles1Title":26331,"featuredArticles2Title":26332,"featuredArticles2":26333,"featuredGuide":26353,"headerBackground":26363,"headerBackgroundMobile":26368,"headerAllCategories":26373,"headerBrowseByCategories":26374,"headerFeaturedOffer":26375,"headerFeaturedOfferImage":26385,"headerFeaturedArticle":26386,"headerPlaceholderSearch":26391,"latestNewsTitle":26392,"latestNewsText":26393,"postsFrom":26394,"publishedOn":26395,"readMore":26396,"relatedArticles":26397,"searchPlaceholderOpenResearch":26398,"searchResultFor":26399,"surFooterTitle":26400,"tableOfContent":26401,"title":26402,"titleSeo":26403,"titleSeoAuthor":26404,"titleSeoCategory":26405,"trackingBreadcrumbTitle":509,"updatedOn":26406,"writtenBy":26407},"43902","About","About the author","Featured writers",[26295,26297,26299],{"id":12813,"avatar":26296,"name":12818,"jobTitle":12817,"slug":12820},{"id":12815,"alt":36,"height":1700,"url":12816,"width":1700},{"id":25326,"avatar":26298,"name":25331,"jobTitle":25330,"slug":25333},{"id":25328,"alt":25331,"height":3456,"url":25329,"width":3456},{"id":1028,"avatar":26300,"name":1033,"jobTitle":1032,"slug":1035},{"id":1030,"alt":26301,"height":2198,"url":1031,"width":2198},"brillixa herdhiana","Keep on top of things with our in-depth articles on video engagement. Learn more on video conferencing, virtual events, virtual meetings, webinars and more.",{"id":26304,"alt":26305,"height":26306,"url":26307,"width":26308},"41871987","Icon search",570,"https://livestorm.imgix.net/1127/1644934630-empty-state.png",490,"Sorry we couldn’t find any results for your search about","Please try searching with other terms.",[26312,26317,26321,26326],{"id":8939,"_firstPublishedAt":26313,"_updatedAt":8951,"blogPostCategory":26314,"coverImage":36,"coverWithImgix":26316,"date":6073,"slug":8944,"subtitle":9042,"title":9064},"2021-10-18T17:31:19+02:00",[26315],{"id":766,"name":674,"slug":675},{"id":9038,"alt":36,"height":9039,"url":9040,"width":1778},{"id":6983,"_firstPublishedAt":14481,"_updatedAt":6993,"blogPostCategory":26318,"coverImage":36,"coverWithImgix":26320,"date":6073,"slug":6988,"subtitle":7134,"title":7201},[26319],{"id":766,"name":674,"slug":675},{"id":7131,"alt":36,"height":3433,"url":7132,"width":1778},{"id":2272,"_firstPublishedAt":26322,"_updatedAt":2284,"blogPostCategory":26323,"coverImage":36,"coverWithImgix":26325,"date":2429,"slug":2277,"subtitle":2431,"title":2470},"2022-11-01T09:00:00+01:00",[26324],{"id":2072,"name":2073,"slug":2074},{"id":2427,"alt":36,"height":2200,"url":2428,"width":2200},{"id":2057,"_firstPublishedAt":26327,"_updatedAt":2069,"blogPostCategory":26328,"coverImage":36,"coverWithImgix":26330,"date":2229,"slug":2063,"subtitle":2231,"title":2270},"2022-08-16T09:00:00+02:00",[26329],{"id":2072,"name":2073,"slug":2074},{"id":2224,"alt":2225,"height":2226,"url":2227,"width":2228},"Featured articles","Editor's pick",[26334,26339,26343,26348],{"id":9435,"_firstPublishedAt":26335,"_updatedAt":9447,"blogPostCategory":26336,"coverImage":36,"coverWithImgix":26338,"date":9546,"slug":9440,"subtitle":9548,"title":9590},"2022-02-28T15:19:27+01:00",[26337],{"id":766,"name":674,"slug":675},{"id":4595,"alt":4596,"height":4080,"url":4597,"width":4082},{"id":18545,"_firstPublishedAt":18550,"_updatedAt":18551,"blogPostCategory":26340,"coverImage":36,"coverWithImgix":26342,"date":18645,"slug":18548,"subtitle":18758,"title":18763},[26341],{"id":766,"name":674,"slug":675},{"id":18642,"alt":18643,"height":897,"url":18644,"width":899},{"id":14656,"_firstPublishedAt":26344,"_updatedAt":14662,"blogPostCategory":26345,"coverImage":36,"coverWithImgix":26347,"date":14856,"slug":14659,"subtitle":14858,"title":14860},"2024-05-21T15:45:07+02:00",[26346],{"id":766,"name":674,"slug":675},{"id":12959,"alt":12960,"height":897,"url":12961,"width":899},{"id":17444,"_firstPublishedAt":19165,"_updatedAt":17450,"blogPostCategory":26349,"coverImage":36,"coverWithImgix":26352,"date":17647,"slug":17447,"subtitle":17649,"title":17655},[26350,26351],{"id":872,"name":681,"slug":682},{"id":766,"name":674,"slug":675},{"id":17644,"alt":17645,"height":897,"url":17646,"width":899},[26354,26356,26357,26359],{"id":4870,"shortName":26355,"slug":4879},"What is a webinar",{"id":1209,"shortName":1220,"slug":1218},{"id":8404,"shortName":26358,"slug":8408},"Video conferencing ",{"id":26360,"shortName":26361,"slug":26362},"aeiOoWoHRpKx-pqxGj_MTg","B2B Video Marketing Guide","video-marketing",{"id":26364,"alt":26365,"height":26366,"url":26367,"width":23369},"44198328","Pattern blog",2304,"https://livestorm.imgix.net/1127/1646727566-bg-header-blog.jpg",{"id":26369,"alt":26370,"height":26371,"url":26372,"width":22421},"45507869","Background mobile",1141,"https://livestorm.imgix.net/1127/1647508886-20220303_05-2.png","All categories","or browse by categories",{"__typename":541,"id":542,"trackName":32,"trackNameFallback":552,"backgroundImage":26376,"coMarketing":493,"ebook":26377,"image":26379,"shortTitle":552,"shortDescription":26381,"resourceTopic":26382,"resourceType":26383,"slug":555},{"alt":265,"height":544,"url":545,"width":546},{"slug":26378},"ai-applied-webinars-playbook",{"alt":548,"height":549,"title":26380,"url":550,"width":551},"AI Applied to webinars","Boost efficiency and maximize impact with our 15 strategies for integrating AI into your webinar approach.",{"name":674},{"color":394,"cta":800,"icon":26384,"name":554},{"id":410,"name":411},{"alt":548,"height":549,"url":550,"width":551},{"id":10383,"_firstPublishedAt":26387,"_updatedAt":10393,"blogPostCategory":26388,"coverImage":36,"coverWithImgix":26390,"date":2229,"slug":10388,"subtitle":10500,"title":10543},"2023-02-20T17:00:10+01:00",[26389],{"id":766,"name":674,"slug":675},{"id":10496,"alt":10497,"height":2147,"url":10498,"width":1778},"Search","Latest articles","Stay in the loop by browsing our most recent articles. Discover the latest tips & trends in video conferencing, virtual events, virtual meetings, webinars, and more.","Posts from","Published on","Read more","Related articles","Search for an article","Search results for","Learn more on video engagement with our in-depth guides ","Table of contents","Livestorm Blog","Livestorm Blog - Tips & Trends on video engagement","Articles written by %{authorName}","Articles on %{categoryName}","Updated on","Written by",{"allPrimaryItems":26409,"allSecondaryItems":26514,"allSocialNetworks":26621,"extraInformations":26664},[26410,26429,26450,26480],{"id":26411,"name":26412,"links":26413},"25529647","Company",[26414,26418,26421,26425],{"id":26415,"isDisplayedOnlyWhenLoggedIn":493,"forceNoFollow":493,"englishOnly":36,"name":26416,"link":26417,"action":32},"25529643","About 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