Frequently asked questions about event marketing
What does an event marketer do?
An event marketer is responsible for planning, organizing, and executing marketing events. Depending on the marketing strategy, the event marketer might also manage other marketing aspects like networking and public relations.
What is an example of event marketing?
One of the most common examples of event marketing is a product launch. Apple is quite popular for hosting hybrid marketing events to announce the launch of their newest products.
How effective is event marketing?
Event marketing is highly effective, when done correctly it can help businesses to
- Increase brand awareness
- Boost sales and revenue
- Build trust and close relationships with their customers
When should you start event marketing?
You should start event marketing as soon as it aligns with your strategy. Because contrary to popular belief, event marketing doesn’t need to be expensive. You can start with an online webinar or conference, and then slowly grow into a hybrid or in-person event with thousands of attendees.
What are the 5 essential features of event marketing?
These are the five essential features of event marketing:
- Have clear goals and objectives
- Promote and send reminders
- Choose the right venue or platform
- Have a clear CTA
- Analyze your results