Marketing

11 Virtual Event Marketing Software Tools to Rock Your Event in 2023

Published on November 28, 2022 • Updated on January 25, 2023 • About 15 min. read

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Too often, event marketing is an afterthought. Promotions are haphazard, registration pages are thrown together at the last minute, and post-event follow-up is nonexistent. Result: Attendance is low, leads are poor quality, and the event becomes a budget drainer.

But event marketing tools use software to make it super easy to promote and manage your events from start to finish. They can also help you generate qualified leads, drive registrations, and acquire customers.

Here’s a curated list of the top event marketing tools based on features, pricing, and the type of event. If you want to read more, head to our event marketing guide.

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Why do you need event marketing software?

Event marketing software can help you achieve higher conversion rates, attendance rates, and a better event experience overall. Here are four major reasons you should consider using event marketing software for your next virtual event:

  1. Boosts branding opportunities
  2. Automates workflows for a streamlined event
  3. Collects rich customer data
  4. Offers engagement opportunities

1. Boosts branding opportunities

​​An event marketing platform gives you more branding options through customized event marketing homepages and event websites. For example, Livestorm lets you customize your registration pages to create a stronger brand identity for your event, which can attract more attendees.

2. Automates workflows for a streamlined event

Sending out invitations to promote virtual events, managing registrations, and following up with attendees can be time-consuming. Setting triggers and workflows, like sending a confirmation email after someone registers for your event or a reminder email a day before the event, saves time so you can focus on important tasks like promoting your event or preparing your content.

Automated email settings in event app Livestorm

3. Collects rich customer data

Event software like Livestorm helps you keep improving your event marketing strategy by collecting data like the number of attendees, source of registrations, and engagement rates.

Then, you can use the data to segment your attendees based on their interests and behavior. For example, you can send targeted emails to those who didn't attend your event or only attended for a short time. Similarly, you can offer discounts or exclusive content to highly engaged audiences.

4. Continuous engagement opportunities

With the right tools, you can engage your audience before, during, and after your event. Before the event, you can use triggered emails and workflows to nurture your leads and turn them into attendees.

You can use interactive features like chat, live polls, Q&As, and call to action (CTA) buttons during the event to communicate with leads and gently guide them through your sales funnel. Finally, send automated email follow-ups and on-demand content to continue engagement and turn attendees into customers.

11 Event marketing tools to electrify your next event

When choosing an event marketing solution, look for factors like accessibility, integrations, scalability, and automations. This will help you choose the right tool for your marketing strategy. Here's our list of the top 11 event marketing tools based on features, pricing, and best use cases.

  1. Livestorm — Best for virtual events
  2. Canva — Best for designing social media graphics
  3. Visme — Best for creating professional brand assets
  4. Eventbrite — Best for event planning and registration
  5. HubSpot — Best for managing customer relationships
  6. Marketo — Best for marketing automation
  7. TikTok — Best for short videos
  8. LinkedIn Live Events — Best for B2B networking
  9. Hootsuite — Best for social media management
  10. Mailchimp — Best for email marketing
  11. Mailjet — Best for transactional emails

We’ll cover each of these in detail below.

1. Livestorm — Best for virtual events

Livestorm is a browser-based virtual engagement software that lets you host webinars and events on all major browsers and devices. It can help you nurture potential attendees through all stages of the event process — from event promotion and registration to attendance and follow-up. It’s equipped with tons of features to boost attendee participation and make your event a memorable experience.

event marketing platform

Key features

  • Browser-based platform. Since Livestorm is browser-based, attendees can easily join your event without downloading an app or making an account.
  • In-app live interactivity. Keep your audience engaged with live chats, polls, Q&As, and media and file sharing.
  • Automatic recordings. You can easily create on-demand webinars to share on social media or use for lead generation.
  • Custom branding. Customize event registration pages and meeting rooms to amplify your brand with virtual backgrounds, fonts, and logos.
  • Triggered emails and workflows. Automate and customize email reminders, post-event surveys, and targeted follow-ups.
  • Clickable CTA buttons. Direct attendees to your website or landing pages during the event to drive conversion.
  • Integrations with 1000+ tools. Integrated tools like Salesforce, Slack, Slido, Miro, Zenkit, and Google Analytics make it easy to use Livestorm as part of your existing workflow.
  • Analytics and reporting dashboard. You can track success metrics for virtual events, like the number of attendees, replay views, and traffic data.

Pricing

Livestorm's free plan includes 20 minutes event duration and 10 registrants per event. The Pro plan is priced at $149.00 per user per year. You can also opt for the Enterprise plan, which is a custom plan for larger organizations.

Pricing page for event marketing software, Livestorm.

Best for

Livestorm is best for small to mid-size and large enterprises that need an easy-to-set-up platform for sales presentations, live product demos, training, podcasts, and other virtual events.

2. Canva — Best for designing social media graphics

Canva is a design platform that lets you create professional visuals for social media, web, and print. It offers a wide range of customizable templates and tools to help you create high-quality visuals in minutes. You can create funky event posters, invitations, social media posts or professional presentations, and infographics with its intuitive interface.

Flowchart design on event marketing tool Canva

Key features

  • Pre-designed templates. Choose from millions of templates for different platforms and occasions.
  • Drag-and-drop interface. Canva's drag-and-drop interface makes it easy to design visuals, even if you're not a designer.
  • Upload your own images. Upload your own images or choose from Canva's library of stock photos, illustrations, and videos.
  • Custom branding. Add your brand colors, logos, and fonts to all your designs.
  • Integrations. Easily share or download your designs to Google Drive, Dropbox, Instagram, Facebook, or LinkedIn.
  • Collaborate with teams. Invite team members to collaborate on designs and leave comments.

Pricing

Canva offers a free plan with limited access to features and images. The Pro plan is priced at $12.99 per month, and the Teams plan starts at $14.99 (total) for the first 5 users per month. Canva also offers custom pricing plans for teachers and schools which are available on request.

Best for

Canva is best for small business owners and marketers who want to design visuals for social media event marketing, web, event invitations, presentations, virtual backgrounds, and reports.

3. Visme — Best for creating professional brand assets

Visme is a graphic designing tool geared towards creating professional brand assets such as presentations, infographics, and reports. It is a simple, intuitive platform. Users share a common love for the templates library and permission-sharing capabilities.

Visme data visualization graphics for event marketing platforms

Key features

  • Over 30+ statistical graphics. You can convert data from Google spreadsheets or Excel into visually appealing designs.
  • Interactive maps. Customize diagrams with pre-made flowcharts by importing data like event marketing trends or global statistics.
  • Brand kit. You can upload logos, and fonts, set default templates, and add your website or social media URLs for brand-related designs.
  • Set roles and permissions. Grant access and set roles for team members to control what they can edit or delete.
  • Collect data analytics. You can track and export metrics like total visitors, percentage of viewed content for each graphic, and average duration of each visit for all your projects.
  • App integrations. Visme integrates with widely used apps, including Livestorm, Mailchimp, HubSpot, and Google Analytics. You can also easily showcase Visme presentations during Livestorm events, thanks to our plugin.

Pricing

Visme’s free plan has limited access to features, storage, support, and export options. The Starter plan is priced at $12.25 per month when billed annually, and the Pro plan starts at $24.75 per month when billed annually. Visme also offers tailored pricing for larger teams.

Pricing plans for event marketing platform Visme

Best for

Visme is best for individual entrepreneurs and small and large businesses that need to create professional branded templates, business proposals, and interactive statistical maps and want to track how people engage with their content.

4. Eventbrite — Best for planning and promoting events

Eventbrite is an event management software that helps you plan, promote, and sell tickets to your events. Attendees can use it to find events based on location, or special interest categories like music, business, and travel. Event hosts say it's easy to customize and share event pages with friends or customers, and most hosts agree that it’s priced quite reasonably for an all-in-one promotion tool.

List of events on event marketing tool Eventbrite

Key features

  • Customization opportunities. You can add custom texts, images, promotional codes, and media files to your event page and get interested attendees to join.
  • Advanced search and filter options. Eventbrite's search and filter options make it easy for attendees to find events they're interested in.
  • Collect custom information. You can include any custom fields like t-shirt size or meal options if you're hosting in-person or hybrid events with refreshments or personalized freebies.
  • Data export. You can export your event data to a CSV file and import it into other software like Mailchimp or Google Sheets.
  • App integrations. Eventbrite integrates with popular tools, including Livestorm, HubSpot, SurveyMonkey, YouTube, and Constant Contact. You can collect Eventbrite registrations (and charge event fees) for Livsstorm events using our plugin.

Pricing

Eventbrite offers three plans: Essentials, Professional and Premium. The pricing for these plans is available on request and tailored to your business needs.

Best for

Eventbrite is best for event planners and marketers who need help promoting their events for wider reach, gaining visibility, and selling tickets.

5. HubSpot — Best for managing customer relationships

HubSpot is a CRM tool that offers scalable solutions for operations, content, sales, customer services, and marketing. You can upgrade HubSpot's CRM modules whether you need a single CRM tool or an all-in-one marketing and sales platform. Most users recommend HubSpot for its automated workflows, email templates, and integrations.

Custom landing pages created in event marketing tool HubSpot

Key features

  • Drag and drop interface. Content creation for landing pages, forms, and emails is easy to create with HubSpot's drag-and-drop interface.
  • Schedule social media content. You can create and schedule social media content for multiple channels, including Facebook, Twitter, and LinkedIn.
  • Marketing automation. You can automate workflows, send targeted emails and create custom reports.
  • App integrations. HubSpot's app marketplace lists integrations with popular tools, including Zaiper, Facebook Ads, Mailchimp, and Livestorm.

Pro tip: when you connect your Livestorm events with HubSpot, your registrants, leads, and attendees are automatically added as contacts in your HubSpot CRM.

Pricing

HubSpot offers pricing plans based on your team's needs across departments like marketing, sales, customer service, CMS, and operations. You can also create custom bundles as per the solutions you need for your business.

Personalized lead generation campaigns on vent marketing software Marketo

Best for

HubSpot is best for businesses of all sizes that want an all-in-one CRM tool to manage marketing, sales, customer service, and operations processes.

6. Marketo — Best for marketing automation

Adobe Marketo Engage (formerly Marketo) helps businesses automate and track marketing engagement, tasks, and workflows. You can use it to create, launch, and measure marketing campaigns as well as manage your customer's lifecycle from lead to customer.

Personalized lead generation campaigns on vent marketing software Marketo

Key features

  • Personalized nurturing campaigns. Create personalized landing pages and progressive forms. You can also qualify leads by setting quality and urgency ratings.
  • Adobe Experience Cloud. Discover unique audiences through AI capabilities like Predictive Audiences that create look-alike models of your current and best customers.
  • Cross-channel execution. Launch campaigns across email, web, social and mobile channels and track performance in one place.
  • App integrations. Business tools, including Salesforce, Microsoft, and SAP, can be easily integrated with Marketo Engage for a smooth workflow.

Pricing

Marketo Engage offers four plans: Growth, Select, Prime and Ultimate. The pricing for these plans is available on request and tailored to your business needs.

Best for

Marketo is best suited for marketers who need to create campaigns and personalize nurturing programs at scale, sales reps who need insights like prospect behavior scores to engage with buyers, and executives who correlate marketing investments to sales pipelines and ROI.

7. TikTok — Best for short videos

TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos on any topic. You can use it to collaborate with creators and influencers with similar interests to promote your event.

TikTok is available in 150+ countries and has more than a billion users. According to Backlinko, 47% of users are Gen Z making it a great platform for brands that target younger audiences.

Event marketing videos on mobile app TikTok

Key features

  • TikTok Ads. TikTok offers In-Feed Ads, Brand Takeovers, and Hashtag Challenges to help businesses reach their target audience.
  • TikTok Analytics. TikTok provides your account's performance insights, including video views, profile views, and interactions.
  • TikTok Creator Marketplace. The TikTok Creator Marketplace is a talent directory that can help businesses connect with content based on location, category, and price.
  • Customizable templates. You can use video templates powered by Canva and Vimeo to create videos for your TikTok Ads.

Pricing

TikTok pricing is only available on request.

Best for

TikTok is best for businesses targeting Gen Z audiences with short, creative videos. It's also ideal for businesses in creative industries like fashion, beauty, and food and beverages.

8. LinkedIn Live Events — Best for B2B networking

LinkedIn Live Events is a marketing solution by LinkedIn that helps you reach out to audiences, build your brand and generate leads. It caters to both in-person and live events. You can share your events with first-degree connects and business page followers. LinkedIn says they have seen 23X more comments and 6X reactions per post with events on LinkedIn Live.

Event marketing campaign on LinkedIn Live Events

Key features

  • LinkedIn Live. You can create spontaneous or schedule events hosted on LinkedIn, add registration pages, and track live attendee engagement.
  • LinkedIn Events. You can create in-person and virtual events, add them to your LinkedIn profile, and measure their success with event insights.
  • LinkedIn Ads. Target your events to the right LinkedIn audience with LinkedIn Ads and track your event's success with detailed reports.
  • Share event replay. Events on LinkedIn are public, so you can distribute the content to those who couldn't attend and continue the conversation even after the event.

Pricing

Pricing is calculated based on inputs like your business size, industry, and what marketing objectives you want to achieve.

Best for

LinkedIn Live Events is best for hosting brand or community-building events, product launches, virtual conferences, and talent branding events.

9. Hootsuite — Best for social media management

Hootsuite is a social media management tool that lets you post, monitor, and engage with customers across multiple social media channels from one dashboard. Users recommend Hootsuite for its calendar view, data analytics, and integrations with popular social media platforms.

Custom streams dashboard on Event marketing software Hootsuite

Key features

  • Browser-based. Hootsuite can be accessed directly from the web browser and doesn't need to be downloaded as an app.
  • Schedule posts. You can schedule and publish content on LinkedIn, Twitter, Facebook, Instagram, and event pages.
  • Customize streams. You can set up customized streams to monitor trends and conversations around specific topics, hashtags, locations, or people.
  • Detailed social media analytics. You can track your social media performance with detailed reports and insights, including post reach and engagement.

Pricing

Hootsuite offers Professional, Team, and Business plans that range from $49 per month to $739 per month. The Enterprise plan is available on request.

Best for

Hootsuite is best for businesses that want to up their social media game for event promotions, announcements, and live coverage.

10. Mailchimp — Best for email marketing

Mailchimp is an email marketing tool that helps businesses send newsletters, automated emails, and targeted campaigns. Users recommend Mailchimp for its easy template editor and API integrations. The platform aims at making email marketing accessible with its no-code editor.

Analytics and reporting dashboard on Event marketing software Mailchimp

Key features

  • Email templates. Mailchimp offers a wide range of customizable email templates for businesses of all industries and sizes.
  • AI-powered recommendations. Get recommendations based on customer preferences to help streamline your campaigns.
  • Segmentations. The tool automatically identifies and segments your contacts into groups so you can send more relevant content.
  • Advanced reporting. You can track metrics like click-through rate (CTR) and unsubscribe rate in real-time.
  • Integrations. 800+ tools, including Shopify, Quickbooks, Squarespace, and Stripe, integrate with Mailchimp for scalability.

Pricing

Mailchimp's pricing modules are based on the number of contacts you have. For a minimum of 500 contacts, Mailchimp offers a free plan, an Essentials plan that starts at $9 per month, a Standard plan that starts at $13 per month, and a Premium plan at $279 per month.

Pricing plans for event marketing software Mailchimp

Best for

Mailchimp is best for small businesses looking for an affordable and easy-to-use email marketing tool.

11. Mailjet — Best for transactional emails

Mailjet is a newsletter software that helps businesses send automated, personalized, and targeted emails. It is best known for its transactional email functionality. Users say they like collaborative capabilities, quick and efficient marketing campaigns, and insights into their performance.

Drag-and-drop email editor by event marketing software Mailjet

Key features

  • Transactional emails. Mailjet ensures that emails like order confirmations and delivery information land in your receiver's inbox through its API.
  • Customizable newsletter templates. You can use pre-designed newsletter templates or create your own with the drag-and-drop editor.
  • A/B testing. est different subject lines, sender names, and email content to see what works best for your audience.
  • Autoresponders. Set up automated sequences of emails triggered by customer behavior, like abandoned cart emails or welcome campaigns.
  • Advanced reporting. ailjet provides detailed reports on your email performance, including open rate, bounces, unsubscribes, and spam rates.

Pricing

Mailjet's pricing plans are calculated based on the number of emails you want to send in a month. For a minimum of 15,000 emails, the Essential plan starts at $15 per month and the Premium plan starts at $25 per month. For a more advanced feature set, you can request a custom quote.

Pricing plans for event marketing software Mailjet

Best for

Mailjet is best for professional marketing teams and businesses with advanced email marketing needs.

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Boost visibility, reach and conversion with the right event marketing tools

Increased sign-ups, more ticket sales, and a better ROI are goals every event marketer strives to achieve. To make this happen, you need to have the right tools in place to get the word out about your event and engage your target audience. Emails, social media posts, and branded landing pages are all pieces of the puzzle.

A well-rounded event marketing software like Livestorm lets you create beautiful event landing pages, send automated email reminders and follow-ups, and host your event virtually. And because Livestorm integrates with popular tools like Mailchimp, Marketo, Hubspot, and Eventbrite, you can easily scale your event marketing efforts as your business grows. Read more about our favorite event marketing examples.

Frequently asked questions about event marketing tools

What is the best way to promote an event?

The best way to promote an event is through promotion channels, including email marketing, social media, and paid advertising. An event marketing platform like Livestorm integrates with 1000+ tools so you can easily promote your event on the channels that make the most sense for your business.

What are the most effective event promotion tools?

The most effective event promotion tools include:

  • Livestorm
  • Canva
  • Visme
  • Eventbrite
  • HubSpot
  • Marketo
  • TikTok
  • LinkedIn
  • Hootsuite
  • Mailchimp
  • Mailjet

How are event marketing tools different from other marketing tools?

Event marketing tools are designed specifically for promoting and hosting events. They include features like event landing pages, registration forms, email marketing, and automated reminders. Other marketing tools can be used for event marketing, but they are not as specific or tailored to event marketing needs.

How can an event be used as a marketing tool?

An event can be used as a marketing tool to promote a product, service, brand, or cause. Events are also a great way to build relationships with customers, partners, and prospects.

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