Too often, event marketing is an afterthought. Promotions are haphazard, registration pages are thrown together at the last minute, and post-event follow-up is nonexistent. Result: Attendance is low, leads are poor quality, and the event becomes a budget drainer.
But event marketing tools use software to make it super easy to promote and manage your events from start to finish. They can also help you generate qualified leads, drive registrations, and acquire customers.
Here’s a curated list of the top event marketing tools based on features, pricing, and the type of event. If you want to read more, head to our event marketing guide.
Event marketing software can help you achieve higher conversion rates, attendance rates, and a better event experience overall. Here are four major reasons you should consider using event marketing software for your next virtual event:
An event marketing platform gives you more branding options through customized event marketing homepages and event websites. For example, Livestorm lets you customize your registration pages to create a stronger brand identity for your event, which can attract more attendees.
Sending out invitations to promote virtual events, managing registrations, and following up with attendees can be time-consuming. Setting triggers and workflows, like sending a confirmation email after someone registers for your event or a reminder email a day before the event, saves time so you can focus on important tasks like promoting your event or preparing your content.
Event software like Livestorm helps you keep improving your event marketing strategy by collecting data like the number of attendees, source of registrations, and engagement rates.
Then, you can use the data to segment your attendees based on their interests and behavior. For example, you can send targeted emails to those who didn't attend your event or only attended for a short time. Similarly, you can offer discounts or exclusive content to highly engaged audiences.
With the right tools, you can engage your audience before, during, and after your event. Before the event, you can use triggered emails and workflows to nurture your leads and turn them into attendees.
You can use interactive features like chat, live polls, Q&As, and call to action (CTA) buttons during the event to communicate with leads and gently guide them through your sales funnel. Finally, send automated email follow-ups and on-demand content to continue engagement and turn attendees into customers.
When choosing an event marketing solution, look for factors like accessibility, integrations, scalability, and automations. This will help you choose the right tool for your marketing strategy. Here's our list of the top 11 event marketing tools based on features, pricing, and best use cases.
We’ll cover each of these in detail below.
Livestorm is a browser-based virtual engagement software that lets you host webinars and events on all major browsers and devices. It can help you nurture potential attendees through all stages of the event process — from event promotion and registration to attendance and follow-up. It’s equipped with tons of features to boost attendee participation and make your event a memorable experience.
Livestorm's free plan includes 20 minutes event duration and 10 registrants per event. The Pro plan is priced at $149.00 per user per year. You can also opt for the Enterprise plan, which is a custom plan for larger organizations.
Livestorm is best for small to mid-size and large enterprises that need an easy-to-set-up platform for sales presentations, live product demos, training, podcasts, and other virtual events.
Canva is a design platform that lets you create professional visuals for social media, web, and print. It offers a wide range of customizable templates and tools to help you create high-quality visuals in minutes. You can create funky event posters, invitations, social media posts or professional presentations, and infographics with its intuitive interface.
Canva offers a free plan with limited access to features and images. The Pro plan is priced at $12.99 per month, and the Teams plan starts at $14.99 (total) for the first 5 users per month. Canva also offers custom pricing plans for teachers and schools which are available on request.
Canva is best for small business owners and marketers who want to design visuals for social media event marketing, web, event invitations, presentations, virtual backgrounds, and reports.
Visme is a graphic designing tool geared towards creating professional brand assets such as presentations, infographics, and reports. It is a simple, intuitive platform. Users share a common love for the templates library and permission-sharing capabilities.
Visme’s free plan has limited access to features, storage, support, and export options. The Starter plan is priced at $12.25 per month when billed annually, and the Pro plan starts at $24.75 per month when billed annually. Visme also offers tailored pricing for larger teams.
Visme is best for individual entrepreneurs and small and large businesses that need to create professional branded templates, business proposals, and interactive statistical maps and want to track how people engage with their content.
Eventbrite is an event management software that helps you plan, promote, and sell tickets to your events. Attendees can use it to find events based on location, or special interest categories like music, business, and travel. Event hosts say it's easy to customize and share event pages with friends or customers, and most hosts agree that it’s priced quite reasonably for an all-in-one promotion tool.
Eventbrite offers three plans: Essentials, Professional and Premium. The pricing for these plans is available on request and tailored to your business needs.
Eventbrite is best for event planners and marketers who need help promoting their events for wider reach, gaining visibility, and selling tickets.
HubSpot is a CRM tool that offers scalable solutions for operations, content, sales, customer services, and marketing. You can upgrade HubSpot's CRM modules whether you need a single CRM tool or an all-in-one marketing and sales platform. Most users recommend HubSpot for its automated workflows, email templates, and integrations.
Pro tip: when you connect your Livestorm events with HubSpot, your registrants, leads, and attendees are automatically added as contacts in your HubSpot CRM.
HubSpot offers pricing plans based on your team's needs across departments like marketing, sales, customer service, CMS, and operations. You can also create custom bundles as per the solutions you need for your business.
HubSpot is best for businesses of all sizes that want an all-in-one CRM tool to manage marketing, sales, customer service, and operations processes.
Adobe Marketo Engage (formerly Marketo) helps businesses automate and track marketing engagement, tasks, and workflows. You can use it to create, launch, and measure marketing campaigns as well as manage your customer's lifecycle from lead to customer.
Marketo Engage offers four plans: Growth, Select, Prime and Ultimate. The pricing for these plans is available on request and tailored to your business needs.
Marketo is best suited for marketers who need to create campaigns and personalize nurturing programs at scale, sales reps who need insights like prospect behavior scores to engage with buyers, and executives who correlate marketing investments to sales pipelines and ROI.
TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos on any topic. You can use it to collaborate with creators and influencers with similar interests to promote your event.
TikTok is available in 150+ countries and has more than a billion users. According to Backlinko, 47% of users are Gen Z making it a great platform for brands that target younger audiences.
TikTok pricing is only available on request.
TikTok is best for businesses targeting Gen Z audiences with short, creative videos. It's also ideal for businesses in creative industries like fashion, beauty, and food and beverages.
LinkedIn Live Events is a marketing solution by LinkedIn that helps you reach out to audiences, build your brand and generate leads. It caters to both in-person and live events. You can share your events with first-degree connects and business page followers. LinkedIn says they have seen 23X more comments and 6X reactions per post with events on LinkedIn Live.
Pricing is calculated based on inputs like your business size, industry, and what marketing objectives you want to achieve.
LinkedIn Live Events is best for hosting brand or community-building events, product launches, virtual conferences, and talent branding events.
Hootsuite is a social media management tool that lets you post, monitor, and engage with customers across multiple social media channels from one dashboard. Users recommend Hootsuite for its calendar view, data analytics, and integrations with popular social media platforms.
Hootsuite offers Professional, Team, and Business plans that range from $49 per month to $739 per month. The Enterprise plan is available on request.
Hootsuite is best for businesses that want to up their social media game for event promotions, announcements, and live coverage.
Mailchimp is an email marketing tool that helps businesses send newsletters, automated emails, and targeted campaigns. Users recommend Mailchimp for its easy template editor and API integrations. The platform aims at making email marketing accessible with its no-code editor.
Mailchimp's pricing modules are based on the number of contacts you have. For a minimum of 500 contacts, Mailchimp offers a free plan, an Essentials plan that starts at $9 per month, a Standard plan that starts at $13 per month, and a Premium plan at $279 per month.
Mailchimp is best for small businesses looking for an affordable and easy-to-use email marketing tool.
Mailjet is a newsletter software that helps businesses send automated, personalized, and targeted emails. It is best known for its transactional email functionality. Users say they like collaborative capabilities, quick and efficient marketing campaigns, and insights into their performance.
Mailjet's pricing plans are calculated based on the number of emails you want to send in a month. For a minimum of 15,000 emails, the Essential plan starts at $15 per month and the Premium plan starts at $25 per month. For a more advanced feature set, you can request a custom quote.
Mailjet is best for professional marketing teams and businesses with advanced email marketing needs.
Increased sign-ups, more ticket sales, and a better ROI are goals every event marketer strives to achieve. To make this happen, you need to have the right tools in place to get the word out about your event and engage your target audience. Emails, social media posts, and branded landing pages are all pieces of the puzzle.
A well-rounded event marketing software like Livestorm lets you create beautiful event landing pages, send automated email reminders and follow-ups, and host your event virtually. And because Livestorm integrates with popular tools like Mailchimp, Marketo, Hubspot, and Eventbrite, you can easily scale your event marketing efforts as your business grows. Read more about our favorite event marketing examples.
The best way to promote an event is through promotion channels, including email marketing, social media, and paid advertising. An event marketing platform like Livestorm integrates with 1000+ tools so you can easily promote your event on the channels that make the most sense for your business.
The most effective event promotion tools include:
Event marketing tools are designed specifically for promoting and hosting events. They include features like event landing pages, registration forms, email marketing, and automated reminders. Other marketing tools can be used for event marketing, but they are not as specific or tailored to event marketing needs.
An event can be used as a marketing tool to promote a product, service, brand, or cause. Events are also a great way to build relationships with customers, partners, and prospects.