Claymont, DE 19703\u003Cbr />USA\u003C/p>","\u003Cp>16, rue Cuvier\u003Cbr />69006 Lyon\u003Cbr />France\u003C/p>",[],"%{network} - Open in a new window","© %{year} Livestorm Inc.",{"allCategories":1038,"blogPostsInThisPage":1124,"componentGlobal":1125,"componentLatestsBlogPosts":1130,"componentNewsletter":1681,"home":1688,"page":1690,"numberOfArticles":1917,"selectedAuthor":1918},[1039,1051,1061,1071,1079,1095,1105,1115],{"id":1040,"alternativeVersions":1041,"_locales":1047,"fillerTextTitle":1048,"fillerTextText":1049,"name":697,"seoDescription":1050,"slug":698},"49466",[1042,1043,1044,1046],{"locale":9,"value":698},{"locale":12,"value":698},{"locale":14,"value":1045},"mercadotecnia",{"locale":16,"value":698},[12,16,14,9],"How to create a virtual event marketing strategy","Work in events, marketing, comms, or PR? There’s strong chance you need advice on hosting a virtual event for your business or improving your webinar landing page. \n\nVirtual conferences are a great way to promote your work and engage wider audiences. Creating a virtual event space for real-time communication with virtual attendees allows you to deliver valuable content to your clients or customers, while amplifying the voice and vision of your company, getting to know your online community and embracing all the opportunities of event partnership.\n\nThat’s why we’ve written up several comprehensive guides to making your virtual event a hit. Plus, you’ll get a wealth of social media promotion and virtual event ideas for your business, including tools for webinar promotion and advice for incorporating video conferences and event partnership into your marketing strategy. \n\nTake a look at seven strategic partnership examples including affiliate marketing and distribution partnership and try out our content ideas for social media event marketing and partnership marketing to boost your social media metrics. But first, you may be wondering how to encourage participation in virtual meetings or run an interactive event. We can tell you how to host engaging virtual events! And if you're asking yourself \"what is a webinar?\" before you even begin with webinar online marketing, that's OK too! These posts answer all your questions—even the simple ones.","Get virtual event ideas and elevate your marketing strategy with interactive events, event partnerships, and social media event promotion. ",{"id":1052,"alternativeVersions":1053,"_locales":1057,"fillerTextTitle":1058,"fillerTextText":1059,"name":704,"seoDescription":1060,"slug":705},"118558296",[1054,1055],{"locale":12,"value":705},{"locale":16,"value":1056},"ventes",[12,16],"How to sell products online","Is your sales team ready for an upgrade? These blog posts are for sales managers and account executives who need sales training to get up to speed with using video for sales and customer engagement. \n\nAny sales professional worth their salt will know that dull sales meetings are a straight road to customer churn. Because when it comes to meeting sales targets in a digital world, you need to know how to upsell during your product demo and deliver seamless customer onboarding (and client onboarding) using product demo videos and sales webinars. So, get ready to optimize your client onboarding process with better virtual selling videos and cross-selling advice.\n\nWith these Livestorm guides to video engagement for sales, you’ll never host a boring sales meeting again. These articles will help you onboard and retain customers with a sales meeting agenda that focuses on customer engagement. Find out how to use customer training to build a great customer education strategy and banish churn for good. And get the low-down on all the best customer onboarding tools to start using right now (time for a quick Loom, anyone?).\n\nOn top of all that, you can check out our top customer success metrics—from Customer Lifetime Value (LTV) to Monthly Recurring Revenue (MRR)—to help you accurately measure your progress and position yourself as a market leader. ","Learn how to sell online, minimize customer churn and increase customer engagement thanks to these resources. ",{"id":1062,"alternativeVersions":1063,"_locales":1067,"fillerTextTitle":1068,"fillerTextText":1069,"name":717,"seoDescription":1070,"slug":718},"118558300",[1064,1065],{"locale":12,"value":718},{"locale":16,"value":1066},"ressources-humaines",[12,16],"How to manage a remote team and improve internal communications","CEOs, managers, and HR teams at SMEs are all thinking differently since the rise of remote working. It’s clear that remote work and hybrid workplaces are here to stay, but virtual office management isn’t always easy.\n\nCompanies like yours need to know how to welcome a new team member virtually, give them an amazing remote orientation, and improve HR communication for existing remote employees while implementing futureproof plans for remote team building. \n\nTo help you get started, we’ve compiled all our expertise on improving your company onboarding workflow for both hybrid and fully remote employees, virtual onboarding best practices for the four phases of onboarding, and using onboarding technology for an automated employee onboarding process. \n\nWhile you’re here, learn why a good onboarding session and remote team activities are so important for fostering a great employee experience even in a totally virtual office, and test out activities like storytelling workshops, book clubs, and personality tests. \n\nAnd if that weren’t enough, dive into the challenges and benefits of working from home (whether it’s battling motivation or loving wearing whatever your want) and set up your home office for remote work with all the right tech and a perfectly curated back drop for video calling.","Discover tips on virtual office management, remote employee onboarding, and HR communication in these resources for the virtual office.",{"id":1072,"alternativeVersions":1073,"_locales":1075,"fillerTextTitle":1076,"fillerTextText":1077,"name":438,"seoDescription":1078,"slug":440},"118558297",[1074],{"locale":12,"value":440},[12],"How to engage students in remote learning","This content bank for virtual instructors, educators, and tutors will demonstrate how to be a good online teacher and help you get confident using virtual classrooms and online teaching tools.\n\nVirtual education can be a tricky field to master with so many barriers to online learning and hybrid learning. Online students do experience some problems with remote learning, but that doesn't mean you can't optimize your virtual training sessions for maximum student engagement. \n\nWith step-by-step guidance from Livestorm, you'll gain a deeper comprehension of online learning terms like Virtual Learning Environment (VLE) and Learning Management System (LMS), as well as the various platforms and software that support them (such as Wooclap and Edmodo).\n\nNot only will you achieve the best engagement strategies for virtual education and webinar training, but you'll uncover all the insight you need to become the best virtual teacher for your online course. Etiquette could be a good place to start for you, so don’t miss our piece on establishing virtual classroom rules for a positive learning environment.\n\nThen, decide which teaching platform will help you deliver completely remote or hybrid learning, and check the many ways to improve student engagement such as using breakout rooms, emoji reactions, and fun quizzes.","Browse expert advice for virtual instructors and teachers on how to engage students in remote learning, use online teaching tools, and deliver online classes.",{"id":1080,"alternativeVersions":1081,"_locales":1090,"fillerTextTitle":1091,"fillerTextText":1092,"name":1093,"seoDescription":1094,"slug":1085},"120138866",[1082,1084,1086,1088],{"locale":9,"value":1083},"fernbestimmung",{"locale":12,"value":1085},"remote-communication",{"locale":14,"value":1087},"comunicacion-remota",{"locale":16,"value":1089},"travail-hybride",[12,16,14,9],"How to improve remote communication","Any business owner, sales rep, or freelancer should know how to leveredge video engagement for business communication. Most employees want hybrid working and potential clients and investors much prefer connecting via a virtual meeting or online chat than spending time and money on excessive travel. \n\nA strong video engagement platform can do wonders for remote communication of any kind, whether that's freelancers, teachers, or even lawyers. Maybe you’re a lawyer and want to know about holding court arraignments via video call. You can find answers right here. \n\nNot sure what video engagement actually is? Livestorm can help! We've got loads of resources to help you harness video chat to increase stakeholder engagement when communicating remotely. We’ll also cover the basics: from understanding what web conferencing is and setting up an automated webinar, to knowing the benefits of using a video engagement platform in the workplace and choosing the right software for your sales and marketing funnel. \n\nVideo calls are far more personal than conference calls without video, so it's the only way to go if you want to elevate your remote communication strategy. Whether it's recording an on-demand webinar or making the most of engagement features like screen sharing, live Q&As, online surveys or online polls—we can help you introduce video engagement to your internal and external communication strategies.","Remote communication","Improve remote communication in your organization and engage stakeholders thanks to these video conferencing guides and resources.",{"id":1096,"alternativeVersions":1097,"_locales":1100,"fillerTextTitle":1101,"fillerTextText":1102,"name":1103,"seoDescription":1104,"slug":1099},"49465",[1098],{"locale":12,"value":1099},"product-updates",[12],"Where can I find Livestorm company updates?","If you’re an entrepreneur or startup company and you want startup news from Livestorm all about what we’re up to, you're in the right place! Discover what is happening during each funding round as well as major product updates and launches in these articles.\n\nRemember when we launched usage-based enterprise pricing or raised a $30m series B to accelerate product development and help us expand into North America? What about when we supported French companies to offer our services through the pandemic? Didn’t read these stories? You missed out! \n\nThis blog segment is for small business owners and tech startups looking for big company updates and many other topics. You’ll get valuable insights into the world of video conferencing, where you can host webinars and startup events to grow your audience and find out how to choose the right webinar software for your business goals. You’ll be first in line to use video engagement tools to elevate your virtual events and compete with other unicorn companies in your specific industry. \n\nAnyone growing a remote business in need of startup funding will be interested in our take on using virtual meetings to create a fantastic virtual working culture and deliver pitches to potential clients and stakeholders to secure startup business funding. Ready to join an ever-growing startup community and hear our c-level’s vision for the future of video engagement? Let’s go! ","Company updates","Find out the latest company updates and video engagement insights from Livestorm in these articles intelligible for anyone in the startup community.",{"id":1106,"alternativeVersions":1107,"_locales":1111,"fillerTextTitle":1112,"fillerTextText":1113,"name":383,"seoDescription":1114,"slug":377},"RFXn9yncRnG5zOdpmDcdtw",[1108,1109],{"locale":12,"value":377},{"locale":16,"value":1110},"sante",[12,16],"How to create high-impact healthcare online events","Explore our comprehensive healthcare webinar content blog, which features a wealth of insightful discussions and expert panels from industry leaders across various sectors of healthcare. Dive into a wide array of topics that cover the latest trends, innovations, and challenges facing the healthcare industry today. You'll discover valuable resources, including in-depth articles, research findings, and practical tips that are meticulously curated to enhance your understanding and keep you informed about the evolving landscape of healthcare. Our blog also provides case studies and real-world examples that illustrate the impact of these trends on patient care and health outcomes. Join us to deepen your knowledge, engage with thought-provoking content, and stay ahead in this critical field—empowering yourself to make informed decisions in your professional journey!","Explore our healthcare webinar content blog, featuring insightful discussions, expert panels, and valuable resources to enhance your understanding of the latest trends and innovations in the healthcare industry.",{"id":1116,"alternativeVersions":1117,"_locales":1120,"fillerTextTitle":1121,"fillerTextText":1122,"name":396,"seoDescription":1123,"slug":398},"dsz4ZxDvSQacP_7z_rsDsA",[1118,1119],{"locale":12,"value":398},{"locale":16,"value":398},[12,16],"How to create high-impact finance online events","Essential Guide to Online Finance Events: Tips and Insights\n\nDiscover the latest trends in finance through engaging online events. Whether you're looking to enhance your investment skills or learn about personal finance, these virtual gatherings offer valuable insights from industry experts. Join webinars, participate in virtual conferences, and explore interactive workshops to boost your financial knowledge. Stay updated on key topics, network with like-minded individuals, and elevate your financial literacy from the comfort of your home. Don't miss out on the opportunity to gain expert advice and connect with the finance community through online events!","Explore our finance webinar blog to gain valuable insights into the latest trends, strategies, and tips for managing your finance online events effectively. ",[],{"id":271,"ctaUpgradeNow":278,"ctaGetStartedForFree":276,"ctaGetDemo":334,"minRead":1126,"noCreditCard":1127,"noInstall":1128,"readTheCustomerStory":1129},"min. read","No credit card required","No software to install","Read the customer story",[1131,1284,1389,1543],{"id":1132,"alternativeVersions":1133,"_locales":1136,"_publishedAt":1137,"_updatedAt":1138,"trackName":55,"trackingBreadcrumbTitle":55,"blogPostCategory":1139,"blogPostAuthor":1141,"cluster":1150,"content":1179,"coverImage":59,"coverWithImgix":1244,"bottomContentOffer":189,"date":1250,"headerCta":189,"inlineContentCard":189,"inlineTextCta":189,"relatedArticles":1251,"relatedPillarPage":189,"seoDescription":1252,"sidebarContentCard":189,"structuredData":1253,"subtitle":1252,"title":1283,"slug":1135},"POsmpJITSuewurzH3n1HJw",[1134],{"locale":12,"value":1135},"webinar-accessibility",[12],"2025-10-13T16:55:42+02:00","2025-10-13T16:55:40+02:00",[1140],{"id":1040,"name":697,"slug":698},{"id":1142,"avatar":1143,"jobTitle":1146,"name":1147,"shortDescription":1148,"slug":1149},"150611145",{"id":1144,"url":1145},"50510853","https://livestorm.imgix.net/1127/1688695141-pp-brillixa-herdhiana.jpg","Senior Growth Manager","Brillixa Herdhiana","Brillixa joined Livestorm as Growth Manager in 2021. Her experience enables her to contribute to business growth through lead generation from ads and organic channels.","brillixa-herdhiana",{"id":1151,"bottomContentCardCtaTitle":1152,"bottomContentCardText":1153,"bottomContentCardTitle":1154,"displayCustomerLogoSection":516,"headerCtaText":1155,"headerCtaCtaTitle":1152,"inlineContentCardCtaTitle":55,"inlineContentCardCtaLink":55,"inlineContentCardImage":59,"inlineContentCardTag":55,"inlineContentCardTitle":55,"inlineContentCardText":55,"pushCover":59,"pushCtaLink":55,"pushCtaTitle":55,"pushTag":55,"pushTitle":55,"relatedContentOffer":1156,"relatedPillarPage":59,"relatedPillarPageTitleOfTheBlock":1176,"textBasedInlineCtaText":1177,"title":1178,"urlForTheCta":55,"withoutContentOffer":516},"117954931","Download now","Read this Ebook to grow your webinar attendance rate and generate leads.","Increase webinar attendance","Drive webinar registrations with this webinar promotion Ebook.",{"__typename":564,"id":1157,"trackName":55,"trackNameFallback":1158,"backgroundImage":1159,"coMarketing":516,"ebook":1164,"image":1166,"resourceType":1170,"shortDescription":1174,"slug":1175,"title":1158},"18153309","Webinar Promotion Handbook",{"id":1160,"alt":1161,"height":1162,"url":1163,"width":1162},"22456979","Bkack pattern background with livestorm waves",1296,"https://livestorm.imgix.net/1127/1629970209-pattern-square-black.png",{"slug":1165},"webinar-promotion-handbook",{"id":1167,"alt":1168,"height":572,"url":1169,"width":574},"OGxInFdrR2C7H6CuM9VN8Q","30 webinar promotion tactics","https://livestorm.imgix.net/1127/1744636830-webinar-promotion-handbook.jpg",{"id":1171,"color":417,"cta":1172,"icon":1173,"name":577},"23823619","Download",{"id":433,"name":434},"Everything you need to promote your webinars and increase attendance.","online-event-promotion","Learn more on the topic","Download the Ebook to learn how to boost webinar registrations","Webinar best practices",[1180,1184,1188,1191,1199,1202,1206,1209,1217,1220,1226,1229,1232,1235,1238,1241],{"id":1181,"__typename":1182,"text":1183},"QTnUCMFuQCOXsWgsSW2Z5w","TextRecord","Webinars create valuable opportunities to generate leads and convert customers. So when attendees struggle to hear your presentation, access your slides, or translate your content, it can hurt your credibility *and* your business.\n\nBy making simple changes to your webinar setup, you can include everyone and keep viewers engaged throughout the event. I'll walk you through why webinar accessibility matters and nine ways to improve yours.\n\n**Key takeaways**:\n\n\n* Accessible webinars help you reach more potential customers by removing barriers that prevent people from hearing, seeing, or understanding your content.\n* High-quality audio and video equipment are essential for accessibility, as poor sound or visual quality can prevent viewers from following your presentation and hurt lead generation.\n* Use live captions during webinars so attendees can read spoken content on screen, which helps people with hearing impairments and anyone in noisy environments.\n\n\n## **Why webinar accessibility matters for marketers**\n\nHosting accessible online events benefits everyone. You reach more decision-makers, [keep webinar attendees engaged](https://livestorm.co/blog/webinar-engagement-strategies), and avoid legal issues.\n\n\n",{"id":1185,"__typename":1186,"text":1187},"JSn5U4KgT5-FtKSCmjAjUQ","ContentTextHtmlRecord","\u003Cp>\u003Ca href=\"https://livestorm.co/features/ai/webinar-captions?utm_source=livestorm&utm_medium=website_action&utm_campaign=blog-ai-features&utm_content=live-captions\">\u003Cimg src=\"https://livestorm.imgix.net/1127/1760366516-product-live-captions.png\" />\u003C/a>\u003C/p>",{"id":1189,"__typename":1182,"text":1190},"D0tsAdeHR--qWsN6sDhPBg","* **It helps you maximize webinar attendance**. When your online events include features like live captions, accessible slides, and high-quality audio, you can welcome a wider audience. This can help you connect with more potential customers.\n* **It makes participation easier for everyone**. When you prioritize accessibility, you don't just make webinars better for attendees with disabilities ([16% of the global population](https://www.who.int/news-room/fact-sheets/detail/disability-and-health)). This approach helps everyone see, hear, and understand your content more easily.\n* **It helps you comply with legal requirements**. As of June 2025, the [European Accessibility Act](https://accessible-eu-centre.ec.europa.eu/content-corner/news/eaa-comes-effect-june-2025-are-you-ready-2025-01-31_en) establishes accessibility requirements for webinars and other types of online media provided to viewers in the EU. This means webinar content and platforms must be perceivable, operable, understandable, and robust.\n\n\n## **9 ways to improve webinar accessibility**\n\nUse these nine suggestions to make every [webinar you host](https://livestorm.co/blog/host-webinar) more accessible. I'll show you how to easily implement these tactics using Livestorm.",{"id":1192,"__typename":1193,"image":1194},"TcZp3kM8Tf2igHO1z96fXw","ImageRecord",{"id":1195,"alt":1196,"height":1162,"url":1197,"width":1198},"Ku784WXPQ3a6b0Af1vw7CQ","9 ways to improve webinar accessibility","https://livestorm.imgix.net/1127/1759088225-livestorm-improve-webinar-accessibility.png",1464,{"id":1200,"__typename":1182,"text":1201},"XiQu-0S3TyenPPdtrO0sxg","### **1. Stream high-quality audio and video**\n\nCrisp audio and clear video are essential for ensuring your audience can easily hear and see your webinar content. Low-quality video or audio can distract your audience and take away from your message.\n\nIn more serious cases, low video resolution and audio distortion can prevent viewers from understanding your presentation. This can lead to low audience retention and cause you to miss out on leads or sales.\n\nBefore you host a webinar, I recommend investing in quality audio and video gear. But don't worry: that doesn't have to mean spending thousands of dollars on webinar gear.\n\nOur team compiled lists of the [best microphones](https://livestorm.co/blog/best-microphones-video-conferencing) and the best cameras for online events and live streaming. They include everything from budget-friendly to high-end options.",{"id":1203,"__typename":1204,"youtubeLink":1205},"T7xfR6N-T-Ow35P7tPHTiA","ContentYoutubeVideoRecord","https://www.youtube.com/embed/n_ZTVBPlgFc",{"id":1207,"__typename":1182,"text":1208},"YBvrLyKcSOaLdGGR1zFSBQ","I wouldn't stop there, though. I also suggest investing in one of our picks for [best lighting](https://livestorm.co/blog/best-lights-for-video-conferencing) to make your video even clearer.\n\nAnd if you use Livestorm for webinars, you can take advantage of our [Krisp integration](https://livestorm.co/integrations/krisp). It provides noise cancellation, helping you sound clearer and more professional.\n\n\n### **2. Use a webinar platform that supports multiple languages**\n\nAs your business grows and your audience increases, you may need to connect with customers in more languages. To make your webinars accessible to a more diverse customer base, choose technology that meets their language needs.\n\nFor example, [Livestorm supports 25 languages](https://support.livestorm.co/article/89-available-languages). This means our[ webinar software](https://livestorm.co/webinar-software) automatically translates virtually everything your registrants and attendees see, including\n\n\n\n* Landing pages with event descriptions\n* Registration flows\n* Event rooms\n* Notification emails\n\nIn fact, B2B tech companies like Toucan Toco and Brevo have used Livestorm to help them expand beyond France throughout Europe and into the United States. As Laura Parra, Brevo Field Marketing Specialist, explains, the team chose Livestorm because \"We wanted to make sure that we could properly connect with our customers in their time zone and language.\"\n\n\n### **3. Enable live captions**\n\nTo create an inclusive webinar experience, make it easy for participants to follow along with every word — even if they have auditory disabilities. Enable captions so viewers can read the text on the screen.\n\nLivestorm offers a [live captions](https://support.livestorm.co/article/live-captions) tool that automatically transcribes spoken content throughout your webinars. This supports accessibility compliance (RGAA/EAA) and helps you more easily reach people who are deaf or hearing impaired.",{"id":1210,"__typename":1193,"image":1211},"XCIH0uFYR9WtZkHgDcn4bg",{"id":1212,"alt":1213,"height":1214,"url":1215,"width":1216},"Tsyn1fZ4TOOemCWdulZyMw","live caption",738,"https://livestorm.imgix.net/1127/1756431908-live-caption.png",1123,{"id":1218,"__typename":1182,"text":1219},"cEAFDGZXQv-IcH2My8Tm3w","Our live captions are automatically enabled, so you don't have to take additional steps to set up accessibility features before starting your webinar. To see live captions, viewers simply toggle the \"Captions\" option in the on-screen menu.\n\nBut you can't rely on captions to provide much clarity if your audio is distorted or if it features a lot of background noise. For better captions, you need better audio. That's why my recommendation is to invest in a good mic and use a noise cancellation app.\n\n\n### **4. Follow accessibility guidelines when sharing slides**\n\nSlides provide extra context and give viewers an additional format to process your webinar context. But to make slides accessible for viewers with visual disabilities, keep these best practices in mind:\n\n* Use high-contrast colors for text and backgrounds\n* Stick to sans serif fonts that are at least 18-point\n* Minimize the amount of text on each slide to avoid overwhelm\n* Add alt text to images and graphics so everyone can understand\n\nNot sure if your slides are displaying correctly? I always find it helpful to prep a [webinar dry run](https://livestorm.co/blog/webinar-dry-run) before going live. This way, you can test your audio and video and make sure your visuals are helpful for anyone.\n\n\n### **5. Encourage questions and live chat during the event**\n\nThere's no need to leave attendees confused at the end of your webinar. Make the material more accessible to everyone by encouraging participants to engage with webinar speakers throughout the event.\n\nWith Livestorm, you have options. Our live chat feature lets viewers share input or ask questions at any time. This is a great way for people to get clarity on something you said or share their own perspective.",{"id":1221,"__typename":1193,"image":1222},"Gva58-LfSKisLOC8L7tZyg",{"id":1223,"alt":1224,"height":380,"url":1225,"width":382},"48607227","Live Q&As with Livestorm","https://livestorm.imgix.net/1127/1683119047-live-q_a.jpg",{"id":1227,"__typename":1182,"text":1228},"fHzswAXvQ_yJ_lwOG-oPVQ","For more structured audience interactions, I also like using Q&A sessions. Viewers can upvote audience questions for speakers to answer. This puts more popular questions in the spotlight, allowing you to help more viewers at once.\n\n\n### **6. Record webinars for on-demand viewing**\n\nWhether your viewers are managing disabilities, they're dealing with distractions during the workday, or they're trying to take in a topic with a high level of difficulty, it isn't always easy for everyone to absorb material in real time.\n\nThat's why I always suggest [recording webinars](https://livestorm.co/blog/record-webinar). With Livestorm, you can easily record and share webinars with registrants, giving them more time to process the information. As a bonus, you can also make recordings available to other interested viewers, expanding your audience.\n\nFor example, the team at [Less Annoying CRM](https://livestorm.co/customers/less-annoying-crm) uses Livestorm to record customer onboarding webinars. As CRM Coach Julia Zasso explains, \"Our customers really like our onboarding webinars because they can register for them based on their needs and schedule. If they can't attend live, they have access to the recordings.\"\n\n\n### **7. Show transcripts in event replays**\n\nAs important as captions are during live streams and on-demand webinars, they're just one way to improve accessibility for viewers. Transcripts are particularly helpful for making webinar replays more accessible because they let you:\n\n\n\n* Scroll and read through all spoken content at once instead of viewing it as a synced overlay\n* Jump to a certain timestamp so you can instantly watch a specific section\n* Search for certain words or so you can find (and jump to) topics of interest\n\nLivestorm automatically enables transcripts for webinars. Once you end the event, all you have to do is click to generate the transcript. Then, on-demand viewers will be able to use the transcript as they watch.",{"id":1230,"__typename":1204,"youtubeLink":1231},"W-TKBtfFTbS_LgR3tslIEA","https://www.youtube.com/embed/jrfv-93kRmM",{"id":1233,"__typename":1182,"text":1234},"BwUFodN3T9iU6FBtXtdTRA","Transcripts can also be helpful when you go to [repurpose webinar content](https://livestorm.co/blog/repurpose-content). For example, you can turn snippets from the transcript into quotes in a blog post or on a landing page.\n\n\n### **8. Share event replays on accessible platforms**\n\nTo make your online events accessible to the widest possible audience, don't limit yourself to your webinar attendees. Instead, live stream your events on a platform like YouTube — or upload a replay there afterward.\n\nAt Livestorm, we typically invite viewers to register to watch on-demand webinars on Livestorm to keep them exclusive. But we often upload important clips to YouTube after the event ends. Like this YouTube video that features a clip from our event covering [8 Ways to Repurpose Your Webinar Content](https://app.livestorm.co/livestorm/ways-to-repurpose-your-webinar-content):",{"id":1236,"__typename":1204,"youtubeLink":1237},"N8MtV5QVTJWNORkOMv-Icw","https://www.youtube.com/embed/E5MNV515Tgo",{"id":1239,"__typename":1182,"text":1240},"eLyIYDNORnK7GmURnftlpg","### **9. Choose webinar software that has keyboard shortcuts**\n\nWhen you choose a webinar platform, it's important to think beyond how people will watch or listen to your online events. It's just as important to consider how easily attendees and speakers will be able to *participate*.\n\nCan they navigate your website platform using screen readers? Web Content Accessibility Guidelines (WCAG) require that interactive elements (like microphone and camera buttons) function using a keyboard alone.\n\nLivestorm offers simple keyboard shortcuts for enabling and disabling your camera, muting and unmuting your microphone, and speaking during the webinar. This allows everyone to participate without needing a trackpad or a mouse.\n\n\n## **Livestorm for accessible webinars**\n\nWebinar accessibility is about much more than compliance. When you prioritize accessibility, you have a better chance of making deeper connections with prospects and customers.\n\nLivestorm's accessible features make it easy to host inclusive webinars without extra complexity. Features like live captions, multi-language translation, and automated recordings ensure that everyone can attend and engage with your events.\n\nReady to expand your webinar reach? [Sign up for Livestorm](https://app.livestorm.co/#/signup) and set up your first webinar in minutes.",{"id":1242,"__typename":1186,"text":1243},"aMrMpG9uTz2Lx-vgZLWS_A","\u003Cp>\u003Ca href=\"https://livestorm.co/features/ai/webinar-captions?utm_source=livestorm&utm_medium=website_action&utm_campaign=blog-ai-features&utm_content=live-captions\">\u003Cimg src=\"https://livestorm.imgix.net/1127/1760366516-product-live-captions-2.png\" />\u003C/a>\u003C/p>",{"id":1245,"alt":1246,"height":1247,"url":1248,"width":1249},"N45mPz_yRgK39H6RnzNRVw","woman watching an accessible webinar",627,"https://livestorm.imgix.net/1127/1759087773-woman-watching-accessible-webinar.jpg",1200,"2025-09-29",[],"Learn 9 webinar accessibility tips to reach more customers and comply with EU requirements. Improve audio, enable captions, and more with Livestorm.",[1254,1265,1274],{"id":1255,"contentData":1256},"c5vJIL8mR1e1YQatsoYSwQ",{"@context":1257,"@type":1258,"name":1259,"description":1260,"thumbnailUrl":1261,"uploadDate":1262,"duration":1263,"embedUrl":1205,"interactionCount":1264},"http://schema.org","VideoObject","6 Must-Haves for Video Conferencing","Video conferencing has become the new normal and having the right setup has never been more important. In this video, you'll discover 6 must-haves for video conferencing so that you can look and sound your very best. ⏱️ Timestamps: 00:00 - Intro 01:07 - Video Conferencing Software 01:54 - Internet Speed & Stability 02:45 - Microphone & Webcam 03:28 - Lighting 04:10 - Positioning 04:44 - Background 🤓 Useful Links Try Livestorm for free: https://bit.ly/3OqBRiP Check your Internet speed: https://bit.ly/3zNsiq5 Mic and webcam recommendations: https://bit.ly/3N8xbNm Download 100+ free virtual backgrounds: https://bit.ly/3Na6NTs ❤️ Like this video? Subscribe to our channel: https://bit.ly/3xlYcZ1 ---------- Livestorm is Europe's go-to video conferencing solution for organizations that prioritize both data privacy and ease of use. Compliant with GDPR and the unique video conference platform in the European Union also certified ISO 27001, we guarantee data protection for you and your participants. Specifically designed to elevate your customer-facing events, whether you're hosting webinars or conducting training sessions, for audiences of 10 or 3000, Livestorm is the trusted choice for engaging your partners and clients securely and seamlessly. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/n_ZTVBPlgFc/default.jpg","2022-06-21T11:58:14Z","PT5M53S","824",{"id":1266,"contentData":1267},"DPoS1YaJRmO1U4-brjRdYw",{"@context":1257,"@type":1258,"name":1268,"description":1269,"thumbnailUrl":1270,"uploadDate":1271,"duration":1272,"embedUrl":1231,"interactionCount":1273},"Livestorm Community: Get the best of your event replay with automated transcriptions & captions","---------- Livestorm is the browser-based, end-to-end Video Engagement Platform that facilitates easy collaboration while capturing actionable insights. You can use Livestorm for on-demand, live, or pre-recorded events. Our platform supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, sharing video recordings, and more. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom help you manage all of your insights in one place. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/jrfv-93kRmM/default.jpg","2024-05-23T13:27:16Z","PT6M44S","108",{"id":1275,"contentData":1276},"Jsr1A00KToGTiEjZsN1UwQ",{"@context":1257,"@type":1258,"name":1277,"description":1278,"thumbnailUrl":1279,"uploadDate":1280,"duration":1281,"embedUrl":1237,"interactionCount":1282},"How to repurpose your webinar content","How to repurpose your webinar content and maximize the value of your webinars? In this video, Livestorm and Chopcast experts share their proven framework on how to repurpose long-form content effectively. Whether you're a seasoned content creator or a marketer eager to amplify your reach, this video is for you. Watch the full webinar replay here 👉 https://shorturl.at/cu890 ---------- Livestorm is Europe's go-to video conferencing solution for organizations that prioritize both data privacy and ease of use. Compliant with GDPR and the unique video conference platform in the European Union also certified ISO 27001, we guarantee data protection for you and your participants. Specifically designed to elevate your customer-facing events, whether you're hosting webinars or conducting training sessions, for audiences of 10 or 3000, Livestorm is the trusted choice for engaging your partners and clients securely and seamlessly. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/E5MNV515Tgo/default.jpg","2024-09-16T09:00:09Z","PT14M24S","336","9 Tips to Make Your Webinars Accessible to Everyone",{"id":1285,"alternativeVersions":1286,"_locales":1289,"_publishedAt":1290,"_updatedAt":1291,"trackName":55,"trackingBreadcrumbTitle":55,"blogPostCategory":1292,"blogPostAuthor":1294,"cluster":1297,"content":1319,"coverImage":1374,"coverWithImgix":1378,"bottomContentOffer":189,"date":1384,"headerCta":189,"inlineContentCard":189,"inlineTextCta":189,"relatedArticles":1385,"relatedPillarPage":189,"seoDescription":55,"sidebarContentCard":189,"structuredData":1386,"subtitle":1387,"title":1388,"slug":1288},"1653229",[1287],{"locale":12,"value":1288},"5-ways-to-use-automatic-redirect-after-your-webinar-ends",[12],"2025-10-10T16:18:12+02:00","2025-10-10T16:18:09+02:00",[1293],{"id":1040,"name":697,"slug":698},{"id":6,"avatar":1295,"jobTitle":23,"name":20,"shortDescription":1296,"slug":10},{"id":19,"url":22},"Molly joined Livestorm in 2019 as a Content Manager and manages written content production. Her work focuses on lead generation and organic website traffic.",{"id":1298,"bottomContentCardCtaTitle":1299,"bottomContentCardText":1300,"bottomContentCardTitle":1301,"displayCustomerLogoSection":516,"headerCtaText":1302,"headerCtaCtaTitle":1303,"inlineContentCardCtaTitle":1152,"inlineContentCardCtaLink":55,"inlineContentCardImage":1304,"inlineContentCardTag":1306,"inlineContentCardTitle":575,"inlineContentCardText":1307,"pushCover":59,"pushCtaLink":55,"pushCtaTitle":55,"pushTag":55,"pushTitle":55,"relatedContentOffer":1308,"relatedPillarPage":59,"relatedPillarPageTitleOfTheBlock":1176,"textBasedInlineCtaText":1317,"title":1318,"urlForTheCta":55,"withoutContentOffer":516},"EuyaJO3lR4OdEZCf07aKIg","Access it now","Discover our best tips to incorporate AI into your webinar campaigns.","Boost efficiency & Maximize impact with AI","Boost efficiency and maximize impact with our 15 strategies to incorporate AI into your webinar campaigns.","Get it now",{"id":1305,"alt":571,"height":572,"url":573,"width":574},"YectQKvNSI2y3fe5xfaSrQ","E-book","15+ strategies to do more with less for a higher impact.",{"__typename":564,"id":565,"trackName":55,"trackNameFallback":575,"backgroundImage":1309,"coMarketing":516,"ebook":1311,"image":1313,"resourceType":1314,"shortDescription":1316,"slug":578,"title":575},{"id":1310,"alt":288,"height":567,"url":568,"width":569},"48678245",{"slug":1312},"ai-applied-webinars-playbook",{"id":1305,"alt":571,"height":572,"url":573,"width":574},{"id":1171,"color":417,"cta":1172,"icon":1315,"name":577},{"id":433,"name":434},"Boost efficiency and maximize impact with our 15 strategies for integrating AI into your webinar approach.","Mastering webinars with AI, without losing trust. Download this playbook to discover where AI delivers the most value across webinar planning, delivery, and follow-up.","AI for webinars [EN]",[1320,1323,1326,1334,1337,1340,1348,1351,1354,1357,1360,1368,1371],{"id":1321,"__typename":1182,"text":1322},"1653217","Hosting the perfect webinar can be a lot of work. At Livestorm, we’ve noticed that a lot of our clients want to leave their audience with a lasting impression. One that will lead to real results. Adding an automatic redirect when your webinar ends could be the perfect way to accomplish your goals. Our [latest automation](https://support.livestorm.co/article/124-event-automation) redirects your audience at the end of your webinar to any URL. In this post, we’ve gathered some popular uses for our new automatic redirect feature.",{"id":1324,"__typename":1182,"text":1325},"1653218","## 1. Content Marketing\nWe’ve written a lot about marketing webinars, like how to [plan them](https://livestorm.co/blog/content-marketing-with-webinars) and why you should use them in your business strategy. When creating webinars for content marketing purposes, keep in mind that you are speaking to an audience that is high up in your sales funnel. Your purpose is to generate interest, create awareness and **help your audience**. Content marketing webinars are not supposed to convert leads or sell your product. Think of your audience as hikers, and of your content webinars as the signs that guide them to the next part of the trail. \n",{"id":1327,"__typename":1193,"image":1328},"1653219",{"id":1329,"alt":1330,"height":1331,"url":1332,"width":1333},"973513","man on top of a cliff above the sea",3038,"https://livestorm.imgix.net/1127/1571997604-hike.jpg",5400,{"id":1335,"__typename":1182,"text":1336},"1653220","### Where to redirect \n\nThe automatic redirect feature can be the perfect addition to your content marketing webinars. You can use it as a complement to your content, by reinforcing your material with useful resources. For example, you could host a [live tutorial](https://livestorm.co/blog/product-demo-video) where you show the audience how to integrate an outside tool with your existing product. When the webinar ends, you could redirect to a PDF of the exact steps you took during your webinar. \n\nOr, if you interview an industry expert. You could redirect to the source material that you reference during your talk. This would be especially useful if you’ve created supportive documents like web books or infographics on your topic. Plus, you won't have to gate them behind a form to gather leads since that has been done through the webinar!\n\n[Building authority](https://livestorm.co/blog/building-authority) on your subject matter can be tough in a crowded market but **a comprehensive content plan is a great place to start**.",{"id":1338,"__typename":1182,"text":1339},"1653221","## 2. Education\n\nOnline courses are a good way to provide accessible education for today’s students. In fact, more than 75% of university students have taken an online class. Webinars are a flexible way to host online courses and can track attendance and [host polls](https://livestorm.co/blog/host-webinar-polls-surveys) to check each student’s progress.",{"id":1341,"__typename":1193,"image":1342},"1653222",{"id":1343,"alt":1344,"height":1345,"url":1346,"width":1347},"973514","graduates throwing their hats",1751,"https://livestorm.imgix.net/1127/1571997607-education.jpg",2626,{"id":1349,"__typename":1182,"text":1350},"1653223","### Where to redirect \n\nYou can implement automatic redirects at the end of educational webinars to bring each student to a quiz or homework assignment. This will not only reinforce the material, but it will also be a good way to keep students engaged in the learning process. You could also use the redirects to link to the next course in the series, or to its registration page. Ideal for improving attendance, this technique is the educational version of Netflix’s Auto-Play feature. Instead of spending Friday nights binge-watching their favorite series, students will be bing-learning! (Ok, probably not - but you get the idea.) ",{"id":1352,"__typename":1182,"text":1353},"1653224","## 3. Employee Onboarding\n\nYou can use webinars to efficiently [onboard your employees](https://livestorm.co/blog/onboard-remote-workers-with-video). Chances are that you already have a training plan in place, but using webinars makes it easier to distribute your information. Video allows for a lot of flexibility and lets you train multiple team members at once. Likewise, automatic webinars can be prepared in advance and your new recruits can watch them when it’s most convenient. Before you start, take some time to set objectives for the training sessions. \n",{"id":1355,"__typename":1182,"text":1356},"1653225","### Where to redirect \n\nFor your next onboarding webinar, redirect your teammates to a page where they can find all of the information you covered in the training. There are a ton of good sites you can use for efficient documentation. At Livestorm we use [Notion](https://www.notion.so/product), and we’ve also heard good things about [Confluence](https://www.atlassian.com/software/confluence) and [Slab](https://slab.com/). Whatever you use to create a knowledge base for your team, documenting your onboarding process will help new employees retain what you tell them. Plus, employees can reference back to it if they ever have questions in the future.",{"id":1358,"__typename":1182,"text":1359},"1653226","## 4. Sales\n\n[Webinars](https://livestorm.co/blog/best-webinar-platforms) put you in direct contact with leads. You can use this proximity to create relationships with potential clients. Building this foundation will help your audience trust you enough to try your product and eventually buy it. So when conducting a [sales webinar](https://livestorm.co/blog/sales-webinar), try to see your topic from your audience's perspective. You will want to answer their questions and solve their problems. ",{"id":1361,"__typename":1193,"image":1362},"1653259",{"id":1363,"alt":1364,"height":1365,"url":1366,"width":1367},"973516","Colleagues shaking hands",2579,"https://livestorm.imgix.net/1127/1571997612-handshake.jpg",3982,{"id":1369,"__typename":1182,"text":1370},"1653227","### Where to redirect \n\nLive webinars are ideal for your medium value leads, a segment that has already shown interest in learning more about your product. Much like how you’d offer to do a call with a high value lead, you can direct medium value leads to register for your demo webinar. The goal is to optimize how your clients use your product, while showing them everything it can do. At the end of your [sales demo](https://livestorm.co/resources/guides/virtual-selling), you can automatically redirect your audience to a pricing page or a sign-up form. You could even redirect to a special offer page that gives access to a discount code. In some cases it could be possible to redirect using a specific signup link that would automatically apply the discount code for anyone who uses it. \n\nFor lower value leads, try setting up an [automatic redirect in your on-demand webinars](https://livestorm.co/blog/5-ways-to-use-automatic-redirect-after-your-webinar-ends) to guide them to the next step in your funnel. In this case that would be a webpage where they can try your product, or a form where they can sign up for a mailing list. \n\n\n\n## 5. Customer Success \n\nHaving a good customer success plan can help to reduce churn and increase retention levels. Customer success is human-focused, which makes it a little bit trickier to scale than other aspects of your business. Implementing [processes and customer management tools](https://livestorm.co/blog/scaling-your-customer-success-team) is the best way to navigate these challenges. Webinars can be a handy addition to this toolbox and can help guide your customers as they use your product. \n\n\n### Where to redirect \n\nDuring your next [Q&A session](https://livestorm.co/use-cases/live-qas), you can add an automatic redirect to help your users. These are especially valuable for maintaining relationships for existing clients who are at risk of churning. Not only is helping your audience the right thing to do, it will also improve brand loyalty. At the end of your next Q&A session, try redirecting your viewers to your app. This will give them direct access to their account, where they can apply what they learned during the session. Alternatively, you could redirect them to a [Product Tour on Intercom](https://www.intercom.com/product-tours). These tours can be triggered from a URL, so you could send them to an outline of everything you explained in the webinar. ",{"id":1372,"__typename":1182,"text":1373},"1653228","## Leave a lasting impression \n\nHopefully, these [webinar best practices](https://livestorm.co/resources/guides/webinar-best-practices) help you as you plan your next webinar. The automatic redirect feature was designed to be flexible, so don’t hesitate to get creative. Surprising your audience with a discount code could be just the thing that takes your webinar to the next level! ",{"id":1375,"alt":59,"height":1376,"url":1377,"width":1249},"1442284",675,"https://livestorm.imgix.net/1127/1584120243-automatic-redirect.png",{"id":1379,"alt":1380,"height":1381,"url":1382,"width":1383},"13124210","woman working on her laptop",4480,"https://livestorm.imgix.net/1127/1618392202-5-ways-to-use-automatic-redirect-after-your-webinar-ends.jpg",6720,"2019-11-12",[],[],"Leave a lasting impression by adding automatic redirects to the end of your webinars. Here are five ways you can use this feature in your presentations. ","5 Ways to use Automatic Redirect After your Webinar Ends ",{"id":1390,"alternativeVersions":1391,"_locales":1394,"_publishedAt":1395,"_updatedAt":1396,"trackName":55,"trackingBreadcrumbTitle":55,"blogPostCategory":1397,"blogPostAuthor":1399,"cluster":1401,"content":1409,"coverImage":59,"coverWithImgix":1510,"bottomContentOffer":189,"date":1514,"headerCta":189,"inlineContentCard":189,"inlineTextCta":189,"relatedArticles":1515,"relatedPillarPage":189,"seoDescription":1516,"sidebarContentCard":189,"structuredData":1517,"subtitle":1516,"title":1542,"slug":1393},"I9HYQlFWQO-tEW3ncX_5dg",[1392],{"locale":12,"value":1393},"email-automation",[12],"2025-10-10T16:17:31+02:00","2025-10-10T16:17:30+02:00",[1398],{"id":1040,"name":697,"slug":698},{"id":1142,"avatar":1400,"jobTitle":1146,"name":1147,"shortDescription":1148,"slug":1149},{"id":1144,"url":1145},{"id":1298,"bottomContentCardCtaTitle":1299,"bottomContentCardText":1300,"bottomContentCardTitle":1301,"displayCustomerLogoSection":516,"headerCtaText":1302,"headerCtaCtaTitle":1303,"inlineContentCardCtaTitle":1152,"inlineContentCardCtaLink":55,"inlineContentCardImage":1402,"inlineContentCardTag":1306,"inlineContentCardTitle":575,"inlineContentCardText":1307,"pushCover":59,"pushCtaLink":55,"pushCtaTitle":55,"pushTag":55,"pushTitle":55,"relatedContentOffer":1403,"relatedPillarPage":59,"relatedPillarPageTitleOfTheBlock":1176,"textBasedInlineCtaText":1317,"title":1318,"urlForTheCta":55,"withoutContentOffer":516},{"id":1305,"alt":571,"height":572,"url":573,"width":574},{"__typename":564,"id":565,"trackName":55,"trackNameFallback":575,"backgroundImage":1404,"coMarketing":516,"ebook":1405,"image":1406,"resourceType":1407,"shortDescription":1316,"slug":578,"title":575},{"id":1310,"alt":288,"height":567,"url":568,"width":569},{"slug":1312},{"id":1305,"alt":571,"height":572,"url":573,"width":574},{"id":1171,"color":417,"cta":1172,"icon":1408,"name":577},{"id":433,"name":434},[1410,1413,1421,1424,1431,1434,1441,1444,1451,1454,1461,1464,1471,1474,1481,1484,1487,1490,1497,1500,1507],{"id":1411,"__typename":1182,"text":1412},"QD1waptKQfSuyBrD1P7ihg","Email marketing has the potential to generate substantial return on investment (ROI). To capture the full potential of this channel, you need email automation to handle message scheduling, email sequences, and marketing campaigns.\n\nThis guide covers everything you need to get started with email marketing automation. I'll cover how to set up email automation campaigns, types of emails to automate, and tips to improve your strategy — so you can grow your business with email.\n\n**Key takeaways**:\n\n\n\n* Email automation saves time and improves timing, handling repetitive tasks and ensuring messages reach subscribers at the optimal time without intervention.\n* Audience segmentation is essential for increasing relevance and allows you to send more targeted emails that generate higher engagement rates.\n* Continuous testing and optimization helps you identify what works best for your audience and make data-driven decisions about best practices for your email automations.\n\n\n## What is email automation?\n\n**Email automation is the process of sending marketing and transactional emails to subscribers based on specific triggers, schedules, or behaviors.** Instead of manually writing and sending each message, you create automated workflows that customize the content and deliver the emails at the ideal time.\n\nUsing email marketing automation software saves you time and handles repetitive manual tasks. It also ensures that you send emails at the ideal time. Which can improve email marketing campaign results and help you achieve more ambitious engagement and conversion goals.\n\n\n## 7 Types of marketing emails to automate\n\nYou can automate almost any type of marketing email, including monthly newsletters, welcome emails, and event reminders. Let's look at a few of the most common use cases for B2B companies — with email automation examples.\n\n\n### 1. Welcome emails\n\nWelcome emails are the first emails you send to introduce your business to new subscribers. They're great for telling potential customers what your business offers, what they can expect from subscribing to your email list, and where to find more information.\n\nHere's a welcome email from Napkin, which the company automatically sends to subscribers right after they create a new account. It suggests use cases to help new users get started, and it encourages subscribers to open the design app and start creating.",{"id":1414,"__typename":1193,"image":1415},"Zh4bh3m8SVa0pXqwzr1rjA",{"id":1416,"alt":1417,"height":1418,"url":1419,"width":1420},"MHXdfXTNR1aascu7yyfeJg","welcome email from Napkin",1945,"https://livestorm.imgix.net/1127/1748427279-napkin-welcome-email.png",1600,{"id":1422,"__typename":1182,"text":1423},"N7WjSREMRnSvFLNE6r8bAA","### 2. Webinar invitation emails\n\nWebinar invitation emails announce upcoming events and encourage subscribers to attend. They typically tell subscribers what they can expect to get from the event along with details like the webinar date and time.\n\nHere's an example from our team at Livestorm, inviting subscribers to attend a panel discussion featuring three partner marketing and demand generation experts. To capture attention, it shares a customer engagement statistic before suggesting a solution and listing what the webinar will cover.",{"id":1425,"__typename":1193,"image":1426},"JJMaQE8sRreglmc3idC7Xw",{"id":1427,"alt":1428,"height":1429,"url":1430,"width":1420},"ebBgh22WRtuXEeDF8nuQeQ","webinar invitation email from Livestorm",1818,"https://livestorm.imgix.net/1127/1748427262-livestorm-webinar-invitation-email.png",{"id":1432,"__typename":1182,"text":1433},"NodWvFLhToCAbQm6g0izpw","### 3. Registration confirmation emails\n\nRegistration confirmation emails assure subscribers that they've successfully signed up for an upcoming event. They generally reiterate the event details and share an access link so subscribers can easily join the event.\n\nConfirmation emails like this one from Agorapulse automatically send to attendees moments after they register. Because they include calendar links, they're helpful for increasing attendance and other event marketing goals.",{"id":1435,"__typename":1193,"image":1436},"Ra6Pvvj0TpOB-shU_Q3EJQ",{"id":1437,"alt":1438,"height":1439,"url":1440,"width":1420},"Nr-X4XF_RnaZi3eHXo2ZwA","webinar registration confirmation email from Agorapulse",1576,"https://livestorm.imgix.net/1127/1748427321-agorapulse-registration-confirmation-email.png",{"id":1442,"__typename":1182,"text":1443},"MQ6pI66HTDiMG3xnEZ0Ywg","### 4. Reminder emails\n\nReminder emails keep events and time-sensitive happenings top of mind. You can automatically send them to people who expressed interest in the event (such as webinar registrants) or people who haven't yet taken a certain action (like people who haven't used a discount code).\n\nWebinar reminder emails like this one from Minuttia automatically send to registrants a certain amount of time before the event begins. By sending a one-hour reminder, the agency has a better chance of boosting attendance.",{"id":1445,"__typename":1193,"image":1446},"dXFjF1JKRe2xo2zbKVxDPw",{"id":1447,"alt":1448,"height":1449,"url":1450,"width":1420},"elI_i2UuR_-XhSFPBSDnUg","webinar reminder email from Minuttia",1421,"https://livestorm.imgix.net/1127/1748427374-minuttia-reminder-email.png",{"id":1452,"__typename":1182,"text":1453},"dLV5AUTSQSuCfoyDOSTKSA","For B2C companies, abandoned cart emails are another type of reminder email. Instead of reminding subscribers about an event, they encourage customers to purchase an item in which they've shown interest.\n\n\n### 5. Email newsletters\n\nEmail newsletters update subscribers on company news, industry trends, and new products or services. By sending newsletters every week or month, your company can keep prospects and customers engaged, which can help retain existing customers and drive new business.\n\nThis monthly newsletter from Todoist includes time management tips targeted to the productivity software platform's audience. Each newsletter also includes calls to action that encourage readers to apply the tips and use the software.",{"id":1455,"__typename":1193,"image":1456},"CODUBYOfRrKooYiF1zrOxw",{"id":1457,"alt":1458,"height":1459,"url":1460,"width":1420},"dfsMu-UjRMKQJelYshnTPg","email newsletter from Todoist",971,"https://livestorm.imgix.net/1127/1748427390-todoist-email-newsletter.png",{"id":1462,"__typename":1182,"text":1463},"KH_nDFsmRY6yScYgGqW_gw","### 6. Thank you emails\n\nThank you emails show appreciation to subscribers who completed a specific action, such as attending an event or making a purchase. These emails often include links to watch an event replay or start using their purchase.\n\nLivestorm's event marketing team sent this thank you email to people who attended our annual product keynote. The automatic email includes a recap of the event along with an event replay link and bonus resources.",{"id":1465,"__typename":1193,"image":1466},"CdOLScjWRjGpERWZi8_3Gg",{"id":1467,"alt":1468,"height":1469,"url":1470,"width":1420},"QsngVM6aTve_ZceNX3QcWA","Livestorm thank you email for attendees",2039,"https://livestorm.imgix.net/1127/1748339264-livestorm-thank-you-email-for-attendees.png",{"id":1472,"__typename":1182,"text":1473},"Hv5F6FeyQaCl5fRzKtZ7FQ","### 7. Cancellation email\n\nA [cancellation email](https://livestorm.co/blog/event-canceled) informs registrants that a planned event has been postponed, rescheduled, or cancelled. It's helpful for sharing updates efficiently to create minimal inconvenience.\n\nFor example, this cancellation email template automatically customizes the email subject line, preheader, and content with the event name and date.",{"id":1475,"__typename":1193,"image":1476},"enPamceCQ2us66TomKGITQ",{"id":1477,"alt":1478,"height":1479,"url":1480,"width":1420},"Oc41aFh2Q1-xh3vZ4oBp-A","event canceled email template in Livestorm",1103,"https://livestorm.imgix.net/1127/1706623312-livestorm-event-canceled-email-template.jpg",{"id":1482,"__typename":1182,"text":1483},"JQFrZto2T1uiFqgb9NtNWg","## How to automate marketing emails\n\nNow that you know what type of automated emails to send, let's walk through the process of setting up the software, building a subscriber list, and creating emails.\n\n\n### Choose an email marketing automation tool\n\nFirst, you need an email automation tool. To choose the right one for your business, consider these factors:\n\n\n\n* **Email list size**: Do you have a few hundred or tens of thousands of subscribers?\n* **Sending volume**: Will you send a couple thousand emails or more like a million each month?\n* **Automation needs**: Do you plan to keep your email workflows relatively simple or do you need a solution with advanced logic and multi-branch automations?\n* **Integrations**: Your email platform should connect to the rest of your tech stack. Make a list of the customer relationship management (CRM) and marketing platforms you already use to check integration options.\n\nWhen you're clear on your needs, evaluate the options. Some of the most popular choices include a dedicated email marketing automation platform with specialized features or an all-in-one marketing suite that handles several channels.\n\nIn addition, some marketing platforms have built-in email automation. For example, our [webinar software](https://livestorm.co/webinar-software) has automated email capabilities, allowing you to send emails related to webinars and virtual events.\n\n\n### Build an email list with audience segments\n\nEmail marketing is a permission-based [inbound marketing](https://livestorm.co/blog/inbound-marketing) channel. Subscribers must opt in to receive your company's marketing messages, and marketers must follow GDPR and other email regulations.\n\nOne of the best ways to attract subscribers and grow your list is to offer high-value resources. For example, hosting webinars with exciting speaker lineups, creating industry reports with original data, and developing free tools can all help generate signups.\n\n\n### Design email automation workflows\n\nMap out the [buyer's journey](https://livestorm.co/blog/buyer-journey) that your ideal customer follows as they go from awareness to consideration to decision. Identify touchpoints where email content would add value.\n\nUse the email examples above to guide you. For example, start with a welcome email that introduces your business and shares important resources with new subscribers. Then consider creating an email newsletter to keep subscribers updated on news, product launches, and upcoming events.\n\nSet up triggers for specific actions like webinar signups and post-event thank you messages. But be careful with timing.\n\nIn many cases, you want to send behavior-based emails when certain actions happen. When you factor in newsletters, webinar invitations, and other automated emails, however, the number can get overwhelming. Set rules to avoid sending certain emails if you've already messaged the subscriber within a certain time window.\n\n\n### Create email templates\n\nDesign email templates that reflect your brand identity and that work for a variety of use cases. For example, you might have different designs for newsletters, invitations, educational email series, and re-engagement emails.\n\nCreate templates with built-in branding and automated personalization. This way, all you have to do is add the content of your message. Then, you can start sending automatically.\n\nWith Livestorm, you can easily set up [email templates for webinars](https://livestorm.co/templates/email/webinar). Just add your company name, logo, colors, and fonts. Adjust the messaging to fit your brand voice. Then, add the template to Livestorm or another email platform.",{"id":1485,"__typename":1186,"text":1486},"Q7bUZjq9SVuVtHDwryIclQ","\u003Cp>\u003Ca href=\"https://livestorm.co/templates/email/webinar?utm_source=livestorm&utm_medium=website_action&utm_campaign=templates&utm_content=email_library\">\u003Cimg alt=\"Livestorm email templates for webinars\" src=\"https://livestorm.imgix.net/1127/1742141881-email-templates-banner-blog.png\" />\u003C/a>\u003C/p>",{"id":1488,"__typename":1182,"text":1489},"L7QQTIOaQHy-NUHhrag1-A","## Review your results and optimize your approach\n\nOnce you start to use email marketing and automation, check the results weekly or monthly. Pay attention to [email metrics](https://encharge.io/email-marketing-metrics/) like:\n\n\n\n* **Open rate and click-through rate**, which show if subscribers are interested in your emails and the content you share\n* **Conversion rate**, which reveals if subscribers are responding to your calls to action and if your offers are targeting the right audience\n* **List growth**, which reflects how well your efforts are working to attract new subscribers\n\nIdentify your best email marketing campaigns and use them as models. Iterate on the subject lines, messaging, and campaign structure.\n\n\n## Tips to improve your email automation strategy\n\nOnce you have the basics down, use these actionable tips to create more effective email automations.",{"id":1491,"__typename":1193,"image":1492},"O_ahrKcfQOqs0w-D04jWdw",{"id":1493,"alt":1494,"height":1495,"url":1496,"width":1420},"co7iHWBuT1uMb8JgPSd8-g","email automation tips",1414,"https://livestorm.imgix.net/1127/1748427577-livestorm-email-automation-strategy.png",{"id":1498,"__typename":1182,"text":1499},"U1f2VUxQSPitLijtrWZ2rQ","### Segment your list to make every email relevant\n\nDon't send every message to every subscriber. Instead, send messages to specific audience segments.\n\nCreate audience segments based on factors like job title, location, or buyer's journey stage. Set up segments based on engagement patterns or subscriber behavior, such as attending previous webinars on a topic.\n\nThis way, you can send targeted content to subscribers. Which can [increase customer lifetime value by 33%](https://www.mailjet.com/blog/email-best-practices/email-segmentation/).\n\n\n### Include personalized elements automatically\n\nNot all of your emails have to sound the same. Use automation to insert dynamic content like customer names, company names, locations, or actions.\n\nFor example, our [webinar marketing](https://livestorm.co/blog/webinar-marketing) team automatically personalizes event emails with information like the name of the customer, the title of the event, and the date of the webinar.\n\n\n### A/B test email subject lines to maximize clicks\n\nDo your subscribers prefer clever subject lines that make them laugh or that touch on their pain points? Or do they respond more to subject lines that convey a sense of urgency or fear of missing out?\n\nOne option is using your email marketing platform's [AI marketing tools](https://livestorm.co/blog/what-is-ai-marketing) to generate ideas. But with A/B testing, you don't have to guess. Instead, you can send emails with one subject line to one group of subscribers and another subject line to the rest of the group.\n\nThen, you can compare the results to see what drives the most opens, clicks, and conversions. You can also apply what you learn to the next emails you automate.\n\n\n### Write email preheader text that gets attention\n\nIt's easy to focus all your energy on writing compelling subject lines. But preheader text can also be incredibly effective in getting subscribers to open your emails.\n\nSubject lines tend to be very short. The [ideal length is 30 to 50 characters](https://www.activecampaign.com/glossary/subject-line-length) or four to seven words, which doesn't leave you with much room to say anything.\n\nPreheader text displays after subject lines in subscribers' email inboxes. It's a great place to share more information about what the email contains, sparking interest and prompting subscribers to click.\n\n\n### Add a clear call to action to prompt next steps\n\nMake it as easy as possible for subscribers to decide what to do after reading your email. Include one clear call to action in every email, embedded in either a link or a button.\n\nUse action-oriented language like \"Sign up\" or \"Get started\" that aligns with the content of the email and the action you want subscribers to take next.\n\n\n## Why you should use email automation\n\nSetting up automated email marketing creates plenty of perks for your business. Here are a few of the best reasons to use email automation.\n\n\n### Create personalized customer experiences\n\nWhen you think of automatic emails, it's easy to assume generic mass emails — or worse, spam. But one of the biggest benefits of email automation is that it can tailor communication to specific users based on several factors.\n\nFor example, you can segment your audience by their actions, such as when they signed up for your list, what their job title is, or which webinar they attended. Then, you can automatically send them relevant content.\n\nThis helps you create better customer experiences with higher engagement and stronger relationships. Over time, this can lead to more conversions, higher product adoption rates, and happier customers.",{"id":1501,"__typename":1193,"image":1502},"HbICtS0iSFCGCxGQP_PatA",{"id":1503,"alt":1504,"height":1505,"url":1506,"width":1420},"39347305","Girl smiling as she's studying from her tablet ",802,"https://livestorm.imgix.net/1127/1643392815-02smile.jpg",{"id":1508,"__typename":1182,"text":1509},"bJASgVgfSjOnHbqBK9Jwtw","Even small touches can help. For example, personalized subject lines can [increase open rates by 26%](https://www.campaignmonitor.com/blog/email-marketing/how-personalization-and-automation-can-supercharge-email-conversions/). And sending segmented email campaigns can increase email revenue by 760%.\n\n\n### Nurture engaged prospects and customers\n\nAutomated email sequences keep prospects engaged throughout the buyer's journey without the need for manual touches. To guide prospects through your [lead generation funnel](https://livestorm.co/blog/lead-generation-funnel), set up drip campaigns that share helpful resources over several weeks.\n\nYou can also create automated email campaigns that respond to certain behaviors. If a prospect clicks a link in one email, you can follow up a few days later with more relevant content.\n\nSay a prospect clicks to read a blog post about a specific pain point. You might follow up with a case study that details how your solution helped a customer address the same pain point. Over time, automated touches like these can guide prospects toward a conversion.\n\n\n### Scale your marketing strategy with minimal resources\n\nAs your business grows, the number of emails you need to send gets longer and longer. Manually sending all those [webinar follow-up emails](https://livestorm.co/blog/webinar-follow-up-email) or monthly newsletters would take hours every day. Which would take time away from strategic tasks.\n\nAnd if you *did* send all those emails manually, you might miss a chance to send them at the ideal time. For example, your webinar follow-up email might go out hours or days later — when it's too late to leverage engagement and prompt action.\n\nIt isn't just about sending more messages. With an email automation platform, you can send more messages that are more relevant at the right time for the cost of a software subscription.\n\n\n## Frequently asked questions about email automation\n\n\n### How do I automate my email?\n\nTo automate your email program, select automation software that aligns with your needs and fits your budget. Promote your email list to attract subscribers, and segment subscribers by job title, customer status, or behavior.\n\nThen, create email sequences and automate them by setting triggers — such as sending welcome emails when subscribers sign up and email newsletters every Monday.\n\n\n### What is the best email automation software?\n\nThe best email automation software depends on your company's needs. Consider factors like the size of your subscriber list, the complexity of your email automations, and your marketing budget.\n\nIf you need to automate emails related to webinars and virtual events, for example, Livestorm is a good choice. If you need an all-in-one tool that handles complex automations across the customer lifecycle, Customer.io is a smart choice.\n\n\n### Does Gmail have email automation?\n\nGmail has limited email automation features, and it's not an email marketing tool. The platform restricts send volume, allowing you to send a limited number of emails per day (typically 500 for free accounts and 2,000 for Workspace accounts).\n\nWith Gmail, you can manually schedule emails to send at specific times. However, you can't use Gmail to create automated workflows or to send responses automatically. For true email marketing automation with segmentation and advanced workflows, you need a dedicated tool.",{"id":1511,"alt":1512,"height":1247,"url":1513,"width":1249},"duRjHgFUQ7SpLfiIl_Ihkg","woman managing email automation at a laptop","https://livestorm.imgix.net/1127/1748426930-email-automation.jpg","2025-05-28",[],"Use email automation to grow your business. Set up an email automation strategy and spark ideas with email marketing automation examples.",[1518],{"id":1519,"contentData":1520},"EtIjR1RWTmGOAIkp9P5bQw",{"@context":1521,"@type":1522,"mainEntity":1523},"https://schema.org","FAQPage",[1524,1530,1534,1538],{"@type":1525,"name":1526,"acceptedAnswer":1527},"Question","What is email automation?",{"@type":1528,"text":1529},"Answer","Email automation is the process of sending marketing and transactional emails to subscribers based on specific triggers, schedules, or behaviors. Instead of manually writing and sending each message, you create automated workflows that customize the content and deliver the emails at the ideal time. Using email marketing automation software saves you time and handles repetitive manual tasks. It also ensures that you send emails at the ideal time. Which can improve email marketing campaign results and help you achieve more ambitious engagement and conversion goals.",{"@type":1525,"name":1531,"acceptedAnswer":1532},"How do I automate my email?",{"@type":1528,"text":1533},"To automate your email program, select automation software that aligns with your needs and fits your budget. Promote your email list to attract subscribers, and segment subscribers by job title, customer status, or behavior. Then, create email sequences and automate them by setting triggers — such as sending welcome emails when subscribers sign up and email newsletters every Monday.",{"@type":1525,"name":1535,"acceptedAnswer":1536},"What is the best email automation software?",{"@type":1528,"text":1537},"The best email automation software depends on your company's needs. Consider factors like the size of your subscriber list, the complexity of your email automations, and your marketing budget. If you need to automate emails related to webinars and virtual events, for example, Livestorm is a good choice. If you need an all-in-one tool that handles complex automations across the customer lifecycle, Customer.io is a smart choice.",{"@type":1525,"name":1539,"acceptedAnswer":1540},"Does Gmail have automation?",{"@type":1528,"text":1541},"Gmail has limited email automation features, and it's not an email marketing tool. The platform restricts send volume, allowing you to send a limited number of emails per day (typically 500 for free accounts and 2,000 for Workspace accounts). With Gmail, you can manually schedule emails to send at specific times. However, you can't use Gmail to create automated workflows or to send responses automatically. For true email marketing automation with segmentation and advanced workflows, you need a dedicated tool.","Email Automation: Guide to Automated Marketing Emails",{"id":1544,"alternativeVersions":1545,"_locales":1550,"_publishedAt":1551,"_updatedAt":1552,"trackName":55,"trackingBreadcrumbTitle":55,"blogPostCategory":1553,"blogPostAuthor":1555,"cluster":1557,"content":1565,"coverImage":59,"coverWithImgix":1672,"bottomContentOffer":189,"date":1676,"headerCta":189,"inlineContentCard":189,"inlineTextCta":189,"relatedArticles":1677,"relatedPillarPage":189,"seoDescription":1678,"sidebarContentCard":189,"structuredData":1679,"subtitle":1678,"title":1680,"slug":1547},"ZVnys46eTwamnojupw-vjg",[1546,1548],{"locale":12,"value":1547},"what-is-ai-marketing",{"locale":16,"value":1549},"l-ia-marketing-pour-booster-le-marketing-digital",[12,16],"2025-10-10T16:16:34+02:00","2025-10-10T16:16:32+02:00",[1554],{"id":1040,"name":697,"slug":698},{"id":1142,"avatar":1556,"jobTitle":1146,"name":1147,"shortDescription":1148,"slug":1149},{"id":1144,"url":1145},{"id":1298,"bottomContentCardCtaTitle":1299,"bottomContentCardText":1300,"bottomContentCardTitle":1301,"displayCustomerLogoSection":516,"headerCtaText":1302,"headerCtaCtaTitle":1303,"inlineContentCardCtaTitle":1152,"inlineContentCardCtaLink":55,"inlineContentCardImage":1558,"inlineContentCardTag":1306,"inlineContentCardTitle":575,"inlineContentCardText":1307,"pushCover":59,"pushCtaLink":55,"pushCtaTitle":55,"pushTag":55,"pushTitle":55,"relatedContentOffer":1559,"relatedPillarPage":59,"relatedPillarPageTitleOfTheBlock":1176,"textBasedInlineCtaText":1317,"title":1318,"urlForTheCta":55,"withoutContentOffer":516},{"id":1305,"alt":571,"height":572,"url":573,"width":574},{"__typename":564,"id":565,"trackName":55,"trackNameFallback":575,"backgroundImage":1560,"coMarketing":516,"ebook":1561,"image":1562,"resourceType":1563,"shortDescription":1316,"slug":578,"title":575},{"id":1310,"alt":288,"height":567,"url":568,"width":569},{"slug":1312},{"id":1305,"alt":571,"height":572,"url":573,"width":574},{"id":1171,"color":417,"cta":1172,"icon":1564,"name":577},{"id":433,"name":434},[1566,1569,1577,1580,1587,1590,1597,1600,1606,1609,1616,1619,1627,1630,1637,1640,1647,1650,1658,1661,1669],{"id":1567,"__typename":1182,"text":1568},"FuUsfxmISDeAdHxzAvqx5Q","AI has transformed B2B marketing, changing how companies develop campaigns, create content, and connect with prospects. For B2B marketers, leveraging AI is no longer optional. Instead, it's now essential.\n\nTo get measurable results, you need to know how and when to implement this technology. In this article, we explore use cases and tools to inspire your approach, tips to overcome common challenges, and best practices to set up your team for success.\n\n\n## What is AI marketing?\n\n**AI marketing is the process of using artificial intelligence to plan, implement, or analyze promotional efforts. AI-powered tools use machine learning (ML) and natural language processing (NLP) capabilities to set up campaigns, create content, and optimize results.**\n\nWhile there are countless AI tools and tactics to consider, marketing teams typically gain the biggest benefits from predictive AI and generative AI solutions.\n\n\n### Predictive AI\n\nPredictive AI tools analyze datasets, using ML technologies to identify patterns and anticipate outcomes. They're helpful for evaluating campaign data and modeling results based on different scenarios or budgets. You can use predictive AI tools to plan future campaigns or optimize existing marketing efforts across channels and platforms.\n\n\n### Generative AI\n\nGenerative AI tools use NLP technologies to create text, image, and video content. They train on large language models (LLMs), learning to identify patterns in existing content and using them to create new content. You can use them to generate campaign content, including everything from messaging to creatives.",{"id":1570,"__typename":1193,"image":1571},"fdOAH3tcS9-FQEI0O2ah2g",{"id":1572,"alt":1573,"height":1574,"url":1575,"width":1576},"14592460","Marketers discussing",5304,"https://livestorm.imgix.net/1127/1619626468-6-ways-to-boost-your-content-marketing-with-webinars.jpg",7952,{"id":1578,"__typename":1182,"text":1579},"GlcTqYPpS3uCs2S1ugNb6w","## Use cases for AI marketing\n\nBetween predictive and generative AI, there are plenty of ways to incorporate these solutions into your digital marketing strategy.\n\nAnd if you're like most marketers, deciding how and when to use AI is a top priority. **AI implementation is the most important initiative for marketers, according to the ninth edition of the [Salesforce State of Marketing](https://www.salesforce.com/news/stories/marketing-trends-ai-data/) report.**\n\nLet's look at some of the most common [B2B marketing](https://livestorm.co/blog/b2b-marketing-strategies) use cases and examples of AI in marketing.\n\n\n### Perform market research\n\nAs your company grows, you'll inevitably have questions about how to expand audience and which marketing platforms or channels to use. **AI assistants can help with market research by automating much of the data collection and analysis.**\n\nFor example, chatbots like ChatGPT and Claude are designed to answer questions, help you think through problems, and suggest courses of action. These AI assistants can:\n\n\n\n* Develop surveys for your target audience\n* Analyze interviews with potential customers\n* Synthesize data and pinpoint insights\n* Source data and research target audiences and marketing channels\n* Create a timeline for expanding into new markets\n* Perform competitor analysis and identify opportunities\n\nBecause they handle so many manual marketing tasks, these tools free up time so your team can focus on creating lead and [demand generation content](https://livestorm.co/blog/demand-generation-tactics) and implementing an effective marketing strategy.\n\n\n### Have conversations with customers\n\nAI chatbots aren't just for internal use. **Many chatbots can also interface with prospects and customers, helping you market and sell products and services more efficiently on your website or social media profiles.**\n\nAt Livestorm, we use Intercom to connect with website visitors. Our Intercom assistant invites prospects to send a message, suggests common questions to ask, and automatically answers them.",{"id":1581,"__typename":1193,"image":1582},"Pc_PqKHgQDum3khIh5855w",{"id":1583,"alt":1584,"height":1585,"url":1586,"width":1420},"FC5iTEWqSZijmteOwPbxeQ","Livestorm's chatbot",1148,"https://livestorm.imgix.net/1127/1740746931-livestorm-chatbot.png",{"id":1588,"__typename":1182,"text":1589},"YMPrDo1CR-usav6Zrpo7HA","The assistant also shares tips to get started with Livestorm and prompts new visitors to create an account. Plus, it gives visitors the option to watch an on-demand demo or schedule a live demo with our sales team.\n\n\n### Generate marketing content\n\nFrom social media posts to ad copy to email newsletters, digital marketing campaigns require a *lot* of content. Many marketers are using AI to generate outlines or polish drafts, making it possible to build campaigns in less time.\n\n**With Livestorm's [webinar tools](https://livestorm.co/tools), you can plan your [video marketing](https://livestorm.co/resources/guides/video-marketing) in a fraction of the time you'd need to outline and script videos manually.** As a result, your team can share knowledge and connect with customers more efficiently.\n\nOur [webinar outline generator](https://livestorm.co/tools/webinar-title-outline-generator) suggests titles and helps you fine-tune your angle in seconds. All you have to do is input the topic and a short description of your webinar idea.",{"id":1591,"__typename":1193,"image":1592},"DeeJa7cYRkuADwoek9F-aQ",{"id":1593,"alt":1594,"height":1595,"url":1596,"width":1420},"AqBB5sbYRKa0GTFO2nJ6Nw","Livestorm's webinar title generator",1174,"https://livestorm.imgix.net/1127/1740747002-livestorm-webinar-title-generator.png",{"id":1598,"__typename":1182,"text":1599},"P0txFGefSkeQCltJU28Csw","Then, prompt it to create a complete webinar outline based on your idea. In just a few seconds, it suggests a framework, develops key takeaways, and even designates time for a Q&A session with the audience.",{"id":1601,"__typename":1193,"image":1602},"YF2uHz2WT6iIzsX4ryQOlA",{"id":1603,"alt":1604,"height":1214,"url":1605,"width":1420},"TyYwq_mWQUyhRf6FQRxkyg","Livestorm's webinar outline generator","https://livestorm.imgix.net/1127/1740747019-livestorm-webinar-outline-generator.png",{"id":1607,"__typename":1182,"text":1608},"CdZYyO66T02F3hHa8Yn4qg","**You can save even more time with our [webinar script generator](https://livestorm.co/tools/script-generator). Enter your topic and idea, select the video format, and generate a full script in minutes.**",{"id":1610,"__typename":1193,"image":1611},"JPjQap17TZKZl0IFRzZ5GQ",{"id":1612,"alt":1613,"height":1614,"url":1615,"width":1420},"GLWYd-ySQWmoHXnHTPAF6w","Livestorm's video script generator",1249,"https://livestorm.imgix.net/1127/1740747035-livestorm-video-script-generator.png",{"id":1617,"__typename":1182,"text":1618},"fz3jZbFvS_2kgsf1de-a1g","In addition to webinars, our script generator also works for social media marketing — including YouTube videos, LinkedIn content, and Instagram videos.\n\n\n### Repurpose content into new formats\n\nProducing marketing content often requires a ton of time and resources. For example, producing a webinar requires multiple speakers to prepare talking points, share resources, and present to a live audience.\n\nMaking [webinars available on demand](https://livestorm.co/webinar-software/on-demand-webinars) is a great way to get more mileage from your video content. But **you can get even more value from your content by transforming the original material into new formats**.\n\nFor example, you can [repurpose content](https://livestorm.co/blog/repurpose-content) from a webinar into short-form videos. You can turn podcast episodes into blog posts. And you can transform blog posts into social media content.\n\nWhen you [host webinars](https://livestorm.co/blog/host-webinar) with Livestorm, generating post-event content is easy. Just record the session with Livestorm's [webinar software](https://livestorm.co/webinar-software). After the webinar wraps up, click to create new content from the event.",{"id":1620,"__typename":1193,"image":1621},"IGJZGhw4R5yQczSjawvlEw",{"id":1622,"alt":1623,"height":1624,"url":1625,"width":1626},"A5aDuIJTSvWUpan6HugHAg","Livestorm's webinar content repurposing tool",1190,"https://livestorm.imgix.net/1127/1734371446-frame-1.png",2252,{"id":1628,"__typename":1182,"text":1629},"Za6IdCGvS5ukqAkdhuTIZQ","Powered by AI, our content generator automatically creates the following assets:\n\n\n\n* **Summary of the webinar**, which covers the key points and notable quotes from speakers. You can use this summary when you make the webinar available on demand.\n* **Transcript of the event**, which includes the entire dialog with timestamps. If you embed the webinar on your website, you can display the transcript to make the content easier to search. You can also upload the transcript to another AI marketing solution and create content based on a custom prompt.\n* **Blog post**, which turns your video content into an article that's ready to publish. You can upload it directly to your website or edit the piece and add your own insights. Don't forget to embed the video.\n* **Email draft**, which generates subject lines and summarizes the webinar. You can transfer this content directly to your email marketing platform to show subscribers what they missed — and invite them to watch the on-demand video.\n* **Social media posts**, which summarize the video content for LinkedIn, Facebook, and X. You can copy the posts and publish them directly to each social media platform to promote your webinar.\n\n\n### Evaluate marketing campaign results\n\nMarketing analytics are essential for understanding how well your strategy is working. But reviewing raw data can be time-consuming, which may slow down your decision-making process and cause you to miss out on key opportunities to develop more successful campaigns.\n\n**Many AI technologies can collect and analyze campaign data, automatically providing insights and suggesting next steps. You can use the insights to optimize existing campaigns and inform future marketing practices.**\n\nLivestorm's [Video Engagement Score calculator](https://video-engagement.org/score-calculator) makes it easy to gauge the success of your webinar events. You'll need to provide data on the audience size, the event duration, and the audience engagement.\n\nThen, our tool automatically calculates a Video Engagement Score and compares your results to other webinars so you can see how your event compares to others.",{"id":1631,"__typename":1193,"image":1632},"CcYGQtPLTaK8kOtZhP_P5A",{"id":1633,"alt":1634,"height":1635,"url":1636,"width":1420},"SZsXpDGvSnetX1gtrzfEdQ","Livestorm's Video Engagement Score calculator",893,"https://livestorm.imgix.net/1127/1740747204-livestorm-video-engagement-score.png",{"id":1638,"__typename":1182,"text":1639},"LBgSWyTnSoyFa7r-iwN-9Q","It breaks down elements like attendance and messaging, assigning you a score for each. It also compares your numbers to the average score and generates suggestions for improving your scores in future webinars.",{"id":1641,"__typename":1193,"image":1642},"bPm1ckK7QCmvj9xyV11F7A",{"id":1643,"alt":1644,"height":1645,"url":1646,"width":1420},"RLc68MXGSpyJXUozTWSwVg","Video Engagement Score details",916,"https://livestorm.imgix.net/1127/1740747219-livestorm-video-engagement-score-detail.png",{"id":1648,"__typename":1182,"text":1649},"DK-3nkouRIa2K-xRWP-JGw","### Develop audience segments\n\nAs you optimize your marketing campaigns, you may want to develop more tailored targeting. This way, you can create custom marketing messages for specific customer segments, develop personalized content for [account-based marketing campaigns](https://livestorm.co/blog/account-based-marketing-campaigns), and achieve marketing goals that are more ambitious.\n\n**Many AI analytics tools can analyze customer data and predict future behavior. They use these insights to develop audience segments, allowing you to target customers based on shared traits like location or behavior.**\n\nThen, you can add these audiences to your campaigns, taking actions like sending email marketing campaigns to specific customer groups or targeting certain segments with ads.\n\n\n## How using AI can benefit your marketing strategy\n\nAs you consider investing in AI applications in marketing, you need to know how this technology benefits your strategy. The biggest perks from AI capabilities include enhanced analysis, efficiency, and ROI.\n\n\n### Increased efficiency\n\nIf your [marketing team](https://livestorm.co/teams/marketing) has been feeling the pressure to do more with less, AI can help. With the right AI tools, your team can accomplish more in less time, improving efficiency and productivity.\n\nIn fact, **75% of marketers use AI tools to reduce manual task time**, according to the HubSpot [AI Trends for Marketers Report](https://offers.hubspot.com/ai-marketing). In addition, 73% use AI to become more productive, while 73% use it so they can focus their energy on more important tasks.\n\nFor example, Livestorm's webinar tools help you generate titles, outlines, and scripts in minutes rather than hours. With all that extra time, you can fine-tune your script, plan your promotion, or set up additional events.\n\n\n### Advanced analysis\n\nAI-powered solutions can analyze marketing data instantly. Yet most can do more than just evaluate existing data. Many AI tools can also model future performance, helping you understand how your campaigns are likely to perform during certain time frames, with different budgets, or when targeting certain audiences.\n\nIn fact, **70% of marketers report that AI helps conduct better data analysis**, according to the HubSpot report. With this capability, you can make smarter data-driven decisions and improve campaign performance.\n\n\n### Improved ROI\n\nBecause the use of AI increases efficiency and enhances analysis, it has the potential to drive ROI across the organization. According to HubSpot, **68% of marketing leaders already report seeing ROI from their AI investments**.\n\nMany B2B businesses see additional opportunities. According to Salesforce, improving marketing ROI is a top three priority.",{"id":1651,"__typename":1193,"image":1652},"Gt3D3jVeQhO7jFWuP3AT1g",{"id":1653,"alt":1654,"height":1655,"url":1656,"width":1657},"S0cBbx6OS3-YmUmg0W6iyg","infographic showing the benefits and challenges of AI marketing",1193,"https://livestorm.imgix.net/1127/1740747365-livestorm-ai-marketing-infographic.png",1289,{"id":1659,"__typename":1182,"text":1660},"anmGMbodTfGMyDE8n6lDRQ","## Top challenges of AI in marketing\n\nWhile many marketers are fully leveraging AI in marketing, they often struggle with some recurring issues. The biggest challenges of using AI in marketing focus on accuracy, originality, and privacy.\n\n\n### Accuracy issues\n\n**When you rely on AI algorithms for decision-making, inaccurate insights and incorrect models can point you in the wrong direction.** This can lead to poor campaign performance and missed opportunities to optimize ads or organic content.\n\nTo address these issues, first confirm that your data is accurate. Avoid human error by using native AI tools or [trusted integrations](https://livestorm.co/integrations) to analyze data.\n\nThen, take time to review the insights with your team. Consider factors like your marketing goals and campaign budgets when making a decision.\n\n\n### Originality challenges\n\nGenerative AI solutions use LLMs that train on existing text, image, and audio content. **As a result, using generative AI may result in material that doesn't look or sound completely original. This can downgrade the quality of your content.**\n\nTo address this issue, avoid publishing generative AI content as-is. Instead, take time to add a human touch to the content you generate with AI. For example, you can:\n\n\n\n* Include your team's first-hand insights to an AI-generated blog post\n* Insert your brand voice into AI-generated social media posts\n* Add your own editing flourishes to AI-generated short-form videos\n\n\n### Privacy concerns\n\n**One of the biggest perks of digital marketing AI solutions is the personalized insights they can generate. However, one of the biggest downsides of these tools is the privacy issues they can create.** \n\nSome AI-powered tools rely on customer data to predict future behavior or generate content. When choosing these tools, make sure they comply with data privacy guidelines like GDPR.\n\nWith Livestorm's AI solutions, you don't have to worry about these privacy concerns. Our content repurposing tool complies with GDPR regulations, and we store all our data within the EU.\n\n\n## Best practices for AI marketing\n\nWhether your team is new to AI or you're refining your approach, keep these best practices in mind to maximize the value of your AI marketing strategy.\n\n\n### Clarify goals for successful AI use\n\nMany software platforms offer AI capabilities. But it isn't always easy to know which are worth the investment.\n\n**Before you spend resources on tools or developing a policy, get clear on the goals you need to achieve.** For example, you might need to:\n\n\n\n* Generate text, image, or video content quickly with a small team\n* Repurpose content for different marketing channels on a small budget\n* Analyze [lead generation](https://livestorm.co/blog/b2b-lead-generation-best-practices) campaign data to make optimization decisions efficiently\n\nOnce you know what your team needs to achieve, you'll have an easier time creating a successful AI marketing strategy.\n\n\n### Create a framework for using AI\n\n**Don't depend on your team to decide when to use or avoid AI. Instead, establish a framework for using AI in marketing tasks.**\n\nAnalyze your team's current workflows and identify areas that need improvement. Then, create standard operating procedures (SOPs) for AI usage.\n\nFor example, you might advise your team to use AI to create drafts of content or produce marketing reports. Review your guidelines quarterly and revisit your usage.\n\n\n### Provide training for your team\n\n**AI models and solutions are changing quickly. Provide prompt training and regular updates to make sure your team knows how to leverage AI marketing tools to the fullest.**\n\nFor example, host training sessions when tools in your tech stack release major updates. Record the sessions and make them available on demand so your team can access them at any time.\n\nPlan monthly lunch and learn sessions for your marketing team. Invite team members to share how they're using artificial intelligence in marketing to inspire colleagues.",{"id":1662,"__typename":1193,"image":1663},"d3EcoiU-SFOMuppyrKNysA",{"id":1664,"alt":1665,"height":1666,"url":1667,"width":1668},"49121321","Virtual Training Activities & Ideas for Hosting Fun, Engaging Sessions",853,"https://livestorm.imgix.net/1127/1675274425-virtual-training-activities-ideas-for-hosting-fun-engaging-sessions.jpg",1280,{"id":1670,"__typename":1182,"text":1671},"DGpWr4P6TimxzqRj7BP8Ww","### Establish privacy standards\n\n**AI tools can create privacy issues with both organizational data and customer information. To avoid these issues, create and communicate privacy standards for everyone to follow.**\n\nConsider creating a list of approved tools to use for internal and external data. Require your legal or IT team to review any new tools your team is considering adding to the tech stack.\n\nCreate guidelines for the kind of data employees can input into AI tools. For example, you might caution your team against providing AI tools with confidential data.\n\n\n### Use the right AI marketing tools\n\nOnce you've established goals and guidelines, build your AI-powered tech stack. Test the AI features in the tools your team already uses. Then, explore new AI marketing platforms.\n\nLook for tools that have the capabilities you need and that easily integrate with your tech stack. This way, you'll make progress toward your marketing goals and also eliminate the need for time-consuming manual data transfers.\n\n\n## Livestorm for AI marketing\n\nThe marketing landscape is changing quickly. Livestorm makes planning live events and on-demand content faster and easier, handling everything from creating a [webinar outline](https://livestorm.co/blog/webinar-outline) to analyzing the event and repurposing the content.\n\nLivestorm's AI marketing tools help you:\n\n\n\n* Generate webinar titles and outlines to guide your video content\n* Create webinar scripts so everyone knows exactly what to say\n* Repurpose webinar content into social media posts, blog posts, and more\n* Analyze your Video Engagement Score to make your next webinar even better\n\nCurious how Livestorm's AI tools can transform your video marketing strategy? [Try our webinar tools](https://livestorm.co/tools) for free today.",{"id":1673,"alt":1674,"height":1247,"url":1675,"width":1249},"Ihg-3xCyRAy_WC2K3juCeQ","marketer using AI tools","https://livestorm.imgix.net/1127/1740746726-ai-marketing.jpg","2025-02-28",[],"Learn how AI marketing transforms your strategy and benefits your brand. Get free tools, explore use cases, and review best practices for AI in marketing.",[],"What Is AI Marketing? Challenges & Best Practices",{"icon":1682,"tag":1684,"title":1687},{"id":1683,"alt":1684,"height":1685,"url":1686,"width":1685},"44099867","Newsletter",462,"https://livestorm.imgix.net/1127/1646661361-group-1620.png","Keep in touch with Livestorm news and updates",{"id":282,"trackingBreadcrumbTitle":1689},"Home",{"id":1691,"about":1692,"aboutTheAuthor":1693,"authorBlockTitle":1694,"featuredAuthor":1695,"descriptionSeo":1717,"emptySearchIcon":1718,"emptySearchTitle":1724,"emptySearchText":1725,"featuredArticles":1726,"featuredArticles1Title":1784,"featuredArticles2Title":1785,"featuredArticles2":1786,"featuredGuide":1846,"headerBackground":1863,"headerBackgroundMobile":1869,"headerAllCategories":1875,"headerBrowseByCategories":1876,"headerFeaturedOffer":1877,"headerFeaturedOfferImage":1885,"headerFeaturedArticle":1886,"headerPlaceholderSearch":1900,"latestNewsTitle":1901,"latestNewsText":1902,"postsFrom":1903,"publishedOn":1904,"readMore":1905,"relatedArticles":1906,"searchPlaceholderOpenResearch":1907,"searchResultFor":1908,"surFooterTitle":1909,"tableOfContent":1910,"title":1911,"titleSeo":1912,"titleSeoAuthor":1913,"titleSeoCategory":1914,"trackingBreadcrumbTitle":532,"updatedOn":1915,"writtenBy":1916},"43902","About","About the author","Featured writers",[1696,1705,1713],{"id":1697,"avatar":1698,"name":1702,"jobTitle":1703,"slug":1704},"43916",{"id":1699,"alt":59,"height":1700,"url":1701,"width":1700},"46670914",2624,"https://livestorm.imgix.net/1127/1653052384-gillesbertaux-co-founder-and-ceo-edited.png","Gilles Bertaux","CEO and co-founder","gilles-bertaux",{"id":1706,"avatar":1707,"name":1709,"jobTitle":1711,"slug":1712},"202545",{"id":1708,"alt":1709,"height":21,"url":1710,"width":21},"46385971","Thibaut Davoult","https://livestorm.imgix.net/1127/1650542432-pp-thibaut-davoult_720.jpeg","Head of Growth","thibaut-davoult",{"id":1142,"avatar":1714,"name":1147,"jobTitle":1146,"slug":1149},{"id":1144,"alt":1715,"height":1716,"url":1145,"width":1716},"brillixa herdhiana",1000,"Keep on top of things with our in-depth articles on video engagement. Learn more on video conferencing, virtual events, virtual meetings, webinars and more.",{"id":1719,"alt":1720,"height":1721,"url":1722,"width":1723},"41871987","Icon search",570,"https://livestorm.imgix.net/1127/1644934630-empty-state.png",490,"Sorry we couldn’t find any results for your search about","Please try searching with other terms.",[1727,1741,1754,1768],{"id":1728,"_firstPublishedAt":1729,"_updatedAt":1730,"blogPostCategory":1731,"coverImage":59,"coverWithImgix":1733,"date":1737,"slug":1738,"subtitle":1739,"title":1740},"66159372","2021-10-18T17:31:19+02:00","2025-05-02T10:11:28+02:00",[1732],{"id":1040,"name":697,"slug":698},{"id":1734,"alt":59,"height":1735,"url":1736,"width":1668},"27627136",823,"https://livestorm.imgix.net/1127/1634562861-test-webcam-or-microphone.jpg","2025-01-24","test-webcam-microphone","Test your webcam and microphone before hosting a live event to ensure you sound and look your best. Here's how to do it in a few simple steps.","How to Test Your Microphone and Camera: 7 Ways to Check",{"id":1742,"_firstPublishedAt":1743,"_updatedAt":1744,"blogPostCategory":1745,"coverImage":59,"coverWithImgix":1747,"date":1737,"slug":1751,"subtitle":1752,"title":1753},"121174137","2022-05-03T15:26:42+02:00","2025-06-03T20:50:03+02:00",[1746],{"id":1040,"name":697,"slug":698},{"id":1748,"alt":59,"height":1749,"url":1750,"width":1668},"46339729",854,"https://livestorm.imgix.net/1127/1650037933-pexels-fauxels-3184328.jpg","panel-discussion","Discover everything you need to know about creating a successful panel discussion including how to choose the best format, topics, guests, and host.","What Is a Panel Discussion? And How to Run One Like a Pro",{"id":1755,"_firstPublishedAt":1756,"_updatedAt":1757,"blogPostCategory":1758,"coverImage":59,"coverWithImgix":1760,"date":1764,"slug":1765,"subtitle":1766,"title":1767},"142756505","2022-11-01T09:00:00+01:00","2025-08-17T19:54:00+02:00",[1759],{"id":1080,"name":1093,"slug":1085},{"id":1761,"alt":59,"height":1762,"url":1763,"width":1762},"48606826",1500,"https://livestorm.imgix.net/1127/1666015839-71a00emoinl-ac_sl1500.jpg","2024-06-14","best-lights-for-video-conferencing","Finding the best lighting for video conferencing doesn't have to be difficult. Check out our list of the best lighting options to look your best on camera.","The Best Lighting for Video Conferencing: Our Top 10 Lights",{"id":1769,"_firstPublishedAt":1770,"_updatedAt":1771,"blogPostCategory":1772,"coverImage":59,"coverWithImgix":1774,"date":1780,"slug":1781,"subtitle":1782,"title":1783},"122724484","2022-08-16T09:00:00+02:00","2025-08-17T20:18:10+02:00",[1773],{"id":1080,"name":1093,"slug":1085},{"id":1775,"alt":1776,"height":1777,"url":1778,"width":1779},"47308260","10 best microphones for conference calls in 2025",855,"https://livestorm.imgix.net/1127/1657811155-7-best-microphones-for-video-conferencing-the-2022-winners.jpg",1279,"2024-12-12","best-microphones-video-conferencing","Use our guide to the 10 best microphones for video conferencing to level up your virtual presence, deliver your message clearly, and impress participants.","10 Best Microphones for Conference Calls & Virtual Meetings","Featured articles","Editor's pick",[1787,1803,1817,1831],{"id":1788,"_firstPublishedAt":1789,"_updatedAt":1790,"blogPostCategory":1791,"coverImage":59,"coverWithImgix":1793,"date":1799,"slug":1800,"subtitle":1801,"title":1802},"104454507","2022-02-28T15:19:27+01:00","2025-10-09T16:25:46+02:00",[1792],{"id":1040,"name":697,"slug":698},{"id":1794,"alt":1795,"height":1796,"url":1797,"width":1798},"42719857","guest speaker answering questions in a virtual conference on livestorm",4000,"https://livestorm.imgix.net/1127/1645552360-pexels-andrea-piacquadio-3762940.jpg",6000,"2024-06-03","questions-guest-speaker","Find out what to ask and what to avoid along with other tips and tricks for a successful and engaging guest speaker virtual event.","75 Questions to Ask Guest Speakers During a Virtual Event",{"id":1804,"_firstPublishedAt":1805,"_updatedAt":1806,"blogPostCategory":1807,"coverImage":59,"coverWithImgix":1809,"date":1813,"slug":1814,"subtitle":1815,"title":1816},"ARLs8RFUSBuTbjUynTPV0Q","2024-06-26T07:54:33+02:00","2024-06-24T15:48:33+02:00",[1808],{"id":1040,"name":697,"slug":698},{"id":1810,"alt":1811,"height":1247,"url":1812,"width":1249},"bh86Z-K-TeC8IcmKAS5eKA","B2B trade show event","https://livestorm.imgix.net/1127/1719236145-what-is-field-marketing.jpg","2024-06-26","what-is-field-marketing","Discover the power of field marketing and learn how to design marketing activities that engage customers and drive revenue.","What Is Field Marketing? Tactics, Benefits, and Metrics",{"id":1818,"_firstPublishedAt":1819,"_updatedAt":1820,"blogPostCategory":1821,"coverImage":59,"coverWithImgix":1823,"date":1827,"slug":1828,"subtitle":1829,"title":1830},"L60wq2fCSoGjeUQoLGchgQ","2024-05-21T15:45:07+02:00","2025-01-10T12:12:21+01:00",[1822],{"id":1040,"name":697,"slug":698},{"id":1824,"alt":1825,"height":1247,"url":1826,"width":1249},"NRfO5mS9TbeR-vBTyrHHDg","meeting about B2B marketing strategies","https://livestorm.imgix.net/1127/1716043305-b2b-marketing-strategies.jpg","2024-05-20","b2b-marketing-strategies","Explore the top B2B marketing strategies for 2025. Learn about video marketing, email marketing, and more in this comprehensive guide for B2B.","B2B Marketing Strategies: Your Guide to What Works in 2025",{"id":1832,"_firstPublishedAt":1833,"_updatedAt":1834,"blogPostCategory":1835,"coverImage":59,"coverWithImgix":1838,"date":1842,"slug":1843,"subtitle":1844,"title":1845},"Ys6yGBa1T4Glz5A43jtxdQ","2024-05-21T15:45:33+02:00","2024-10-09T11:33:12+02:00",[1836,1837],{"id":1052,"name":704,"slug":705},{"id":1040,"name":697,"slug":698},{"id":1839,"alt":1840,"height":1247,"url":1841,"width":1249},"cfSYZjwQRbmKn812KEj66g","lead generation professional working at a laptop","https://livestorm.imgix.net/1127/1716041453-lead-generation-tools.jpg","2024-05-22","lead-generation-tools","Discover the top lead generation software to improve your sales process. Find the best tools for prospecting, cold outreach, lead scoring, and more.","16 Best Lead Generation Tools (Inbound & Outbound)",[1847,1851,1855,1859],{"id":1848,"shortName":1849,"slug":1850},"68744044","What is a webinar","what-is-a-webinar",{"id":1852,"shortName":1853,"slug":1854},"117966764","Virtual events","what-is-a-virtual-event",{"id":1856,"shortName":1857,"slug":1858},"115289844","Video conferencing ","what-is-video-conferencing",{"id":1860,"shortName":1861,"slug":1862},"aeiOoWoHRpKx-pqxGj_MTg","B2B Video Marketing Guide","video-marketing",{"id":1864,"alt":1865,"height":1866,"url":1867,"width":1868},"44198328","Pattern blog",2304,"https://livestorm.imgix.net/1127/1646727566-bg-header-blog.jpg",7680,{"id":1870,"alt":1871,"height":1872,"url":1873,"width":1874},"45507869","Background mobile",1141,"https://livestorm.imgix.net/1127/1647508886-20220303_05-2.png",1125,"All categories","or browse by categories",{"__typename":564,"id":565,"trackName":55,"trackNameFallback":575,"backgroundImage":1878,"coMarketing":516,"ebook":1879,"image":1880,"shortTitle":575,"shortDescription":1316,"resourceTopic":1882,"resourceType":1883,"slug":578},{"alt":288,"height":567,"url":568,"width":569},{"slug":1312},{"alt":571,"height":572,"title":1881,"url":573,"width":574},"AI Applied to webinars",{"name":697},{"color":417,"cta":1172,"icon":1884,"name":577},{"id":433,"name":434},{"alt":571,"height":572,"url":573,"width":574},{"id":1887,"_firstPublishedAt":1888,"_updatedAt":1889,"blogPostCategory":1890,"coverImage":59,"coverWithImgix":1892,"date":1780,"slug":1897,"subtitle":1898,"title":1899},"146401993","2023-02-20T17:00:10+01:00","2025-03-31T15:40:56+02:00",[1891],{"id":1040,"name":697,"slug":698},{"id":1893,"alt":1894,"height":1895,"url":1896,"width":1668},"49156357","How to Host a Successful Webinar: The Complete Guide for 2023",862,"https://livestorm.imgix.net/1127/1675974636-how-to-host-a-successful-webinar.jpg","host-webinar","Discover how to host a webinar with insider tips from Livestorm. Find out how to prep, host, and wrap up a successful webinar session. ","How to Host a Successful Webinar: The Complete Guide","Search","Latest articles","Stay in the loop by browsing our most recent articles. 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