Video engagement platforms include robust features that will convert audiences. Some of these features can be used before your event even begins.
For example, Livestorm's pre-built landing pages come with customizable forms that can be tailored to include the information you care about most. In addition, these pages can be embedded anywhere you wish, whether it be on your website or within a blog post. This makes it easy for your audiences to register and for you to track those conversions within the Livestorm dashboard.
During the event, you can display live call-to-actions within the event room that lead participants to a specific page. Or you can redirect the audience to a conversion page or a special discount offer once the event is over.
Leveraging video engagement data in your customer relationship is also an effective way to educate existing customers and easily secure higher customer retention. After all, video engagement is a great way to build customer relationships and boost trust.
For example, customer success teams can analyze the video engagement data after a live customer training to identify questions and follow-up individually with more information.
Teams can provide top-notch service from the get-go by personalizing the customer relationship thanks to video engagement data. Whether customers have just purchased your product or they’re ready to use its more advanced features, customer success managers can build a complete engagement funnel with the help of video engagement.
Building genuine relationships with customers is key to establishing brand loyalty. By leveraging video engagement data, professionals will know how engaged is their audience (whether they are students, employees, prospects, or customers) during video events.
Professionals will be able to identify the most and least engaged participants and tailor their follow-ups after the event. With the help of video engagement data and a video engagement platform, events organizers don't have to drive blind anymore! They can know exactly which contact has engaged with the presentation and how.
The video engagement data can later be used to personalize the post-event experience for each registrant and build a meaningful relationship with the audience.