Video engagement in web conferencing
But the definition of video engagement evolved as businesses were forced to look for new ways of remote communication. During the pandemic, their usage increased significantly: in 2021, 68% of professionals reported increased use of video conferencing, according to a Livestorm survey.
Businesses started using video as a way to connect and collaborate, for internal meetings (for example, all-hands meetings, 1:1s, and employee onboarding sessions to name just a few) or external events (like customer trainings, hiring sessions, live events, or product demos).Indeed, professionals needed to understand how registrants, participants or team members engaged with their events before, during and after.