Compare Livestorm and ON24 on features, integrations and pricing. Every claim is checked against each vendor's website, pricing and help pages, plus G2 and Capterra reviews.
Where each platform is strong, and where it falls short.
Livestorm
Marketing webinars
Runs fully in the browser, one-click join with no download
Published, self-serve pricing with no enterprise contract
Native HubSpot sync on Pro; Salesforce, Marketo, Pardot on Enterprise
Built for external marketing webinars, no IT setup needed
No built-in lead or engagement scoring
SAML SSO is a paid add-on
Live events cap at 3,000 attendees
ON24
Enterprise demand gen
Deep engagement analytics and prospect scoring for enterprise marketing ops
On-platform content hub keeps webinar assets and audiences together
Rich interactive consoles built for large B2B demand-gen webinars
Scales beyond around 5,000 concurrent attendees on request
Quote-only pricing, with buyers reporting enterprise-level annual contracts
Reviewers often find the feature-dense console heavy for daily use
Now owned by Cvent, so roadmap and pricing may change
General information
Customer Rating
Average of G2 and Capterra ratings out of 5, with the number of reviews in brackets (rounded).
Last update: October 2026
4.6/5 (2,000+)
4.3/5 (1,000+)
Browser based
Webinar platforms that work directly in the browser, there's no need to download any software.
Device versatility
Host events from a desktop, tablet or mobile.
On-demand webinars
Create or access pre-recorded on-demand webinars, available any time.
Automated webinars
Automate entire webinars or key actions like CTAs, start and stop times or page redirects.
Free plan
A free plan you can use without time limits, not just a trial.
Last update: October 2026
Multi-session events
Run events with several sessions or tracks under one registration.
Add-on
Promotion Features
Customizable registration pages
Add a banner, logo, social channels or speaker information to the event registration page without any coding skills.
Customizable emails
Customize emails with ease by adding an event banner, social sharing buttons, or a signature.
Customized email sequence
Customize your own email sequence and schedule them to be sent automatically.
Embed forms
Embed a registration form on your own website to capture more registrants.
Via API
Company page
Publish events to a public company page that gathers all upcoming and past events.
Advanced tier
Built-in social sharing
Share event registration pages on your company's social channels directly from your webinar platform.
Custom registration forms
Customize the fields of your registration form to capture insights on your audience.
Registration filter
Apply a filter to accept event registrations only from work email addresses.
Activation Features
Chat
Send chat messages through a tab built right into your webinar room.
Emoji reactions
Enable emoji reactions during live events to allow attendees to react in real-time.
Q&A
Audiences can ask questions in a dedicated space.
Question upvotes
Audiences can vote on questions that they most want to see answered. Organizers can sort them by date or most upvotes.
Live answer notification
Display a notification that shows the question you are answering live during the webinar.
Polls
Create drafts of polls in advance and publish them during your event. Or, create them live during your event to further activate your audience.
Call-to-action button
Direct your attendees to a promotional offer via a CTA displayed in the event room.
Virtual backgrounds
Change your background to personalize your webinar or look more professional.
Digital whiteboards
Collaborate with digital whiteboards within the platform or through a native integration.
Via Miro
Custom room branding
Add your logo, colors and backgrounds to the live event room.
Organization Features
Private chat
Chat privately with event organizers and moderators during the event.
Registrants moderation
Control which registrants can and cannot access the event.
One-click integrations
Integrate the software with any app to capture other valuable insights.
Maximum number of attendees
The maximum number of attendees supported.
3000
5000
Unique contact list
Find all your event contacts in one place and get a 360 view of their activity within different events.
SAML SSO
Secure your team's access to the platform with SAML SSO.
Add-on
Dial-in to webinars
Attendees can opt to dial-in to the webinar from a phone number.
Presenters only
Reporting Features
Analytics reports
Track and analyze all of your data with our powerful analytics tool built into the dashboard.
Webinar recordings
Record webinars automatically and send them to attendees at the end of each session.
Engagement scoring
A score per attendee based on how they interacted during the event.
AI Features
AI summaries & transcripts
Automatic transcripts and AI summaries of each session.
Last update: October 2026
Beta
Higher tiers
Automatic video clipping
AI turns recordings into short clips ready to share.
Last update: October 2026
Add-on
Higher tiers
AI content generation
AI drafts posts, emails or articles from your webinar content.
Last update: October 2026
Add-on
Higher tiers
Integrations
HubSpot (native)
Syncs registrants and attendance with HubSpot without a third-party tool.
Salesforce (native)
Syncs registrants and attendance with Salesforce without a third-party tool.
Enterprise
Zapier / Make
Connects to thousands of apps through Zapier or Make.
Native AI connector (MCP)
Official connector that lets AI assistants like Claude work with your webinar data.
Last update: October 2026
Security & Compliance
EU data hosting
Your data can be stored on servers in the European Union.
ISO 27001
Certified to the ISO 27001 information security standard.
The short answer: Livestorm is built for speed and simplicity, so teams launch branded, CRM-connected webinars from the browser, while ON24 is an enterprise demand-generation platform that goes deep on data and content.
Why teams switch: they want to launch webinars without a long deployment or an enterprise contract, and still get engagement data into their CRM.
The short answer: Livestorm publishes its prices and charges only for the attendees who join, while ON24 is quote-only and tied to annual event volume and audience size.
Why teams switch: they want prices upfront and a bill that follows real attendance.
Livestorm prices as of September 2026 (see Livestorm pricing). ON24 does not publish list prices. AI Studio, which turns replays into clips, is a paid add-on.
| Pricing | Livestorm | ON24 |
|---|---|---|
| What you pay for | Attendees who actually join | Annual contract based on event volume and audience size |
| Entry price | $3.00 per attendee (400-credit annual pack) | Quote only, no published list price |
| Larger audiences | Lower price per attendee on bigger packs, up to 3,000 live attendees per event, custom Enterprise plan | Enterprise-level annual contracts; scales beyond around 5,000 concurrent attendees on request |
| No-shows and team members | Not counted | Contract set upfront, with reported overage costs above contracted volume |
Livestorm is a browser-based webinar platform built for fast deployment, native CRM sync and attendance-based pricing. ON24 is an enterprise demand-gen platform built around deep engagement analytics and a content hub, sold by custom quote.
Livestorm publishes its pricing: $3.00 per attendee on its 400-credit annual pack, with a lower price per attendee on bigger packs and a custom Enterprise plan (as of September 2026). ON24 is quote-only, tied to annual event volume and audience size, and typically lands at enterprise contract levels.
Cvent acquired ON24, closing the all-cash deal valued at approximately $400 million on April 1, 2026. Cvent has said it plans to keep investing in the platform, but roadmap and pricing may evolve.
Yes. Attendees join in the browser with no download, and registrations, attendance and engagement sync to your CRM. An ON24 renewal is a natural moment to run a side-by-side test.
Yes. Livestorm is EU-hosted, ISO 27001 certified and GDPR compliant.
Plan, promote, host and analyze your webinars in one place. Build branded registration pages, send automated reminder and follow-up emails, and engage attendees with polls, Q&A and live CTAs, with no extra tools.
After the event, attendance and engagement data flow to your CRM, and AI Studio turns replays into short clips for your social channels.
Livestorm runs straight from the browser on any desktop or mobile device, so your audience can join from anywhere without downloading or installing anything.
Removing that extra step helps attendance: on Livestorm, 47.7% of registrants show up live on average (2026 Webinar Benchmark Report, 33,786 webinars analyzed).
Connect Livestorm to Claude with its verified connector, or to any AI agent that supports MCP, to create events, register attendees and analyze engagement in plain language.
Add-ons take it further: AI Studio turns every replay into short clips, and live translations show real-time AI subtitles in your attendees' language.
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"The elegance of Livestorm's UI and its simplicity for creating beautiful landing pages made a big positive impact on the way we communicate with customers at scale."
Stan Massueras
European Sales Director
"Livestorm is really easy to use and offers a lot of customization. We are very happy with the visual rendering and the user experience."
Read the customer storyPoppy Acton Davis
Global Account Manager
"Livestorm offered an alternative to our 1:1 demos and helped us acquire new customers. We also saw much more engagement as a result!"
Read the customer storyClement Spiers
Lead Generation Manager
"Livestorm made it easy to automate our customer trainings. The ability to set up prerecorded content while still offering live Q&A helps our team provide personalized attention at scale."
Diana Stegall
Manager, Customer Education
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