Compare Livestorm and Zoom on features, integrations and pricing. Every claim is checked against each vendor's website, pricing and help pages, plus G2 and Capterra reviews.
Where each platform is strong, and where it falls short.
Livestorm
Marketing webinars
Runs fully in the browser, one-click join with no download
Branded registration pages and event rooms
Native HubSpot sync on Pro; Salesforce, Marketo, Pardot on Enterprise
Pay only for attendees who join; no-shows don't use credits
Built for webinars, not daily internal video calls
Whiteboard only through the Miro integration
Live events cap at 3,000 attendees
Zoom
Teams already on Zoom
Familiar to most attendees, who already have the Zoom app
Zoom Webinars hosts up to 50,000; single-use events reach 1 million
Mature meetings product in Zoom Workplace for everyday video calls
End-to-end encryption option and HIPAA compliance for regulated teams
Webinars are a paid add-on on top of a Workplace Pro license
CRM sync mostly runs through marketplace apps or Zapier
Browser join is limited; the best experience runs in the app
General information
Customer Rating
Average of G2 and Capterra ratings out of 5, with the number of reviews in brackets (rounded).
Last update: October 2026
4.6/5 (2,000+)
4.6/5 (6,000+)
Browser based
Webinar platforms that work directly in the browser, there's no need to download any software.
App recommended
Device versatility
Host events from a desktop, tablet or mobile.
On-demand webinars
Create or access pre-recorded on-demand webinars, available any time.
Automated webinars
Automate entire webinars or key actions like CTAs, start and stop times or page redirects.
Webinars Plus
Free plan
A free plan you can use without time limits, not just a trial.
Last update: October 2026
Meetings only
Multi-session events
Run events with several sessions or tracks under one registration.
Higher tiers
Promotion Features
Customizable registration pages
Add a banner, logo, social channels or speaker information to the event registration page without any coding skills.
Customizable emails
Customize emails with ease by adding an event banner, social sharing buttons, or a signature.
Customized email sequence
Customize your own email sequence and schedule them to be sent automatically.
Embed forms
Embed a registration form on your own website to capture more registrants.
Company page
Publish events to a public company page that gathers all upcoming and past events.
Plus / Events
Built-in social sharing
Share event registration pages on your company's social channels directly from your webinar platform.
Custom registration forms
Customize the fields of your registration form to capture insights on your audience.
Registration filter
Apply a filter to accept event registrations only from work email addresses.
Activation Features
Chat
Send chat messages through a tab built right into your webinar room.
Emoji reactions
Enable emoji reactions during live events to allow attendees to react in real-time.
Q&A
Audiences can ask questions in a dedicated space.
Question upvotes
Audiences can vote on questions that they most want to see answered. Organizers can sort them by date or most upvotes.
Live answer notification
Display a notification that shows the question you are answering live during the webinar.
Polls
Create drafts of polls in advance and publish them during your event. Or, create them live during your event to further activate your audience.
Call-to-action button
Direct your attendees to a promotional offer via a CTA displayed in the event room.
Virtual backgrounds
Change your background to personalize your webinar or look more professional.
Digital whiteboards
Collaborate with digital whiteboards within the platform or through a native integration.
Via Miro
Custom room branding
Add your logo, colors and backgrounds to the live event room.
Higher tiers
Organization Features
Private chat
Chat privately with event organizers and moderators during the event.
Registrants moderation
Control which registrants can and cannot access the event.
One-click integrations
Integrate the software with any app to capture other valuable insights.
Maximum number of attendees
The maximum number of attendees supported.
3000
10000
Unique contact list
Find all your event contacts in one place and get a 360 view of their activity within different events.
SAML SSO
Secure your team's access to the platform with SAML SSO.
Add-on
Dial-in to webinars
Attendees can opt to dial-in to the webinar from a phone number.
Reporting Features
Analytics reports
Track and analyze all of your data with our powerful analytics tool built into the dashboard.
Webinar recordings
Record webinars automatically and send them to attendees at the end of each session.
Engagement scoring
A score per attendee based on how they interacted during the event.
Higher tiers
AI Features
AI summaries & transcripts
Automatic transcripts and AI summaries of each session.
Last update: October 2026
Beta
Automatic video clipping
AI turns recordings into short clips ready to share.
Last update: October 2026
Add-on
Higher tiers
AI content generation
AI drafts posts, emails or articles from your webinar content.
Last update: October 2026
Add-on
Higher tiers
Integrations
HubSpot (native)
Syncs registrants and attendance with HubSpot without a third-party tool.
Salesforce (native)
Syncs registrants and attendance with Salesforce without a third-party tool.
Enterprise
Zapier / Make
Connects to thousands of apps through Zapier or Make.
Native AI connector (MCP)
Official connector that lets AI assistants like Claude work with your webinar data.
Last update: October 2026
Meetings only
Security & Compliance
EU data hosting
Your data can be stored on servers in the European Union.
ISO 27001
Certified to the ISO 27001 information security standard.
The short answer: Livestorm is a browser-based webinar platform built for marketing and training teams, while Zoom is a meetings platform that sells webinars as a paid add-on.
Why teams switch: webinars grow from an occasional add-on into a marketing channel, and they need branding, engagement and CRM data without an app download.
The short answer: Livestorm charges only for the attendees who join, while Zoom charges for an audience-capacity tier on top of a Zoom Workplace Pro license.
Why teams switch: they stop paying for capacity they don’t always fill, and pay for who shows up.
Prices as of September 2026, from each vendor’s pricing page (see Livestorm pricing). AI Studio, which turns replays into clips, is a paid add-on.
| Pricing | Livestorm | Zoom |
|---|---|---|
| What you pay for | Attendees who actually join | Audience capacity, plus a Zoom Workplace Pro license |
| Entry price | $3.00 per attendee (400-credit annual pack) | Zoom Webinars: $66.67/month billed annually ($89 monthly) |
| Larger audiences | Lower price per attendee on bigger packs, up to 3,000 live attendees per event, custom Enterprise plan | Capacity tiers from 300 to 50,000 attendees; Zoom Events from $124.17/month billed annually |
| No-shows and team members | Not counted | You pay for the full capacity tier, whoever shows up |
Livestorm is a purpose-built, browser-based webinar platform with branded registration, engagement and native CRM sync. Zoom is a meetings platform with webinar and event products added on top, best when meetings are your core need.
Livestorm charges $3.00 per attendee on its 400-credit annual pack, with a lower price per attendee on bigger packs, and no-shows do not use credits. Zoom Webinars starts at $66.67 per month billed annually, on top of a Zoom Workplace Pro license (as of September 2026).
Yes, especially for large broadcasts: Zoom Webinars scales to 50,000 attendees and single-use events to 1 million. Its trade-offs are lighter webinar branding and thinner native CRM workflows.
Yes. Attendees join in the browser with no app to install, and registration and attendance data sync to your CRM, so your reporting carries over.
Yes. Livestorm is EU-hosted, ISO 27001 certified and GDPR compliant.
Plan, promote, host and analyze your webinars in one place. Build branded registration pages, send automated reminder and follow-up emails, and engage attendees with polls, Q&A and live CTAs, with no extra tools.
After the event, attendance and engagement data flow to your CRM, and AI Studio turns replays into short clips for your social channels.
Livestorm runs straight from the browser on any desktop or mobile device, so your audience can join from anywhere without downloading or installing anything.
Removing that extra step helps attendance: on Livestorm, 47.7% of registrants show up live on average (2026 Webinar Benchmark Report, 33,786 webinars analyzed).
Connect Livestorm to Claude with its verified connector, or to any AI agent that supports MCP, to create events, register attendees and analyze engagement in plain language.
Add-ons take it further: AI Studio turns every replay into short clips, and live translations show real-time AI subtitles in your attendees' language.
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"The elegance of Livestorm's UI and its simplicity for creating beautiful landing pages made a big positive impact on the way we communicate with customers at scale."
Stan Massueras
European Sales Director
"Livestorm is really easy to use and offers a lot of customization. We are very happy with the visual rendering and the user experience."
Read the customer storyPoppy Acton Davis
Global Account Manager
"Livestorm offered an alternative to our 1:1 demos and helped us acquire new customers. We also saw much more engagement as a result!"
Read the customer storyClement Spiers
Lead Generation Manager
"Livestorm made it easy to automate our customer trainings. The ability to set up prerecorded content while still offering live Q&A helps our team provide personalized attention at scale."
Diana Stegall
Manager, Customer Education
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