19 Best Webinar Platforms (Paid and Free) - Guide for 2026

Choosing a webinar platform comes down to your goal, audience size, and budget. It matters: 51.2% of go-to-market practitioners call webinars critical or very important to their strategy, according to Livestorm's 2026 Webinar Benchmark Report.

What is the best webinar platform?

The best webinar platform for most B2B marketing teams is Livestorm, because it runs in the browser, includes unlimited team members, and syncs attendee data to your CRM. For teams already on Zoom, Zoom Webinars is the simplest add-on. For enterprise teams, Webex fits organizations already on Cisco, and ON24 suits global, multi-language events. For a free option, Livestorm and Zoho Webinar both offer free plans.

Best webinar platforms at a glance (2026)

The table below shows each platform's best use case, starting price and attendee limit, based on each vendor's published pricing. Prices as of September 2026.

How we evaluated these webinar platforms

We evaluated each platform on the six criteria below, using each vendor's published pricing and feature pages, plus user reviews on G2. Livestorm is our own product, so we held it to the same criteria and list its limitations too.

The best webinar platform for each use case

Each platform below is reviewed on the same criteria, with its best use case, limitations, and current pricing. For head-to-head breakdowns, see our webinar software comparison.

1 - Livestorm: for marketing and training webinars

Livestorm is a complete webinar platform for hosting marketing webinars, product demos, employee onboarding, and much more.

In addition to live webinars and recurring events, our all-in-one webinar software solution supports on-demand events and offers unlimited replay storage. For evergreen formats, see our comparison of on-demand webinar software.

Livestorm is our pick for B2B marketing teams because it's browser-based and built for automation. Our software works directly from your browser, so you never have to download an app.

All paid plans include a robust feature set, including:

• Breakout rooms for smaller discussions

• Customized branding and webinar experiences

• Email cadences for reminders and follow-ups

• Audience engagement tools like polls, Q&As, live chats, and emoji reactions

• AI tools to repurpose content, auto-generate captions, and craft webinar titles

• Integration with most customer relationship management (CRM) tools

Why marketing teams choose Livestorm

Livestorm has been recognized as a G2 Leader in the webinar category and is rated 4.4 out of 5 on G2 and 4.7 out of 5 on Capterra (as of September 2026).

Unlike many other webinar platforms, Livestorm plans all include unlimited team members. You can onboard your team for better collaboration and event management—without having to pay for each host.

What customers are saying about Livestorm

"With Livestorm, the attendance duration is high: 99% of our participants on our product demos stayed for the entire event.”

• Adrian Gaucher, Account Manager, Spendesk

"Engagement on Livestorm is great: our 45-minute event ended up going past the 60-minute mark because the questions just kept coming!"

• Laura Parra, Field Marketing Specialist, Brevo

"With Livestorm, we can create our registration pages and emails in any language - it's perfect!”

• Maxim Beaten, Marketing Automation Expert, Teamleader

Livestorm pricing

Livestorm offers a limited Free plan for testing, with up to 30 attendees. The Pro plan uses attendee credits, starting from $3.00 per attendee (as of September 2026), and supports four-hour sessions with up to 3,000 live attendees per event. Hosts and moderators are free, and no-shows don't use credits. Enterprise pricing is custom.

Sign up for the free Livestorm plan.

Best for: Marketing and training webinars, especially B2B teams that use webinars to generate and qualify leads.

Limitations: The Free plan is limited to 30 attendees, so it's best for testing before you buy attendee credits.

2 - GoTo Webinar: for recurring webinar programs

GoTo Webinar is software that supports both live webcasts and pre-recorded webinars. Using GoTo Webinar, organizers can:

• Create custom registration forms to promote events

• Use templates to build events efficiently

• Access engagement dashboards to keep audiences interested

• Offer video content on demand using the platform's GoToStage feature

While both Livestorm and GoTo Webinar are complete webinar platforms, there are a few key differences. Options like custom branding, cloud recordings, and live streaming aren't included in GoTo Webinar's entry-level Reach plan, so you'd have to pay more to access the full feature set.

Attendees can join from a browser, but organizers and presenters rely on GoTo's desktop and mobile apps. G2 reviewers report issues with the app's functionality and user interface (UI).

Best for: Recurring webinar programs.

Limitations: Organizers and presenters rely on the desktop app, and custom branding and cloud recordings require the Elevate plan.

GoTo Webinar Pricing: The Reach plan starts at $59 per month billed annually, with one organizer and up to 500 participants. Elevate starts at $103 per month billed annually for up to 1,000 participants, and the Complete plan (up to 3,000 participants) is priced by quote. Prices as of September 2026.

Compare Livestorm vs GoTo Webinar.

3 - Zoom Webinars: for meetings plus large webinars

A popular tool for virtual meetings, Zoom also supports webcasting. With Zoom Webinars, organizers can:

• Host branded events

• Invite up to 1,000 video panelists to participate in an event

• Interact with attendees via polls, chat panels, and Q&As

Teams that already use Zoom for virtual meetings may find the platform's webinar tool easy to incorporate into their tech stack. However, relying on Zoom for webinars can get expensive quickly.

In addition to the platform's base price, Zoom charges extra for add-ons like cloud storage, extra hosts, extra co-editors, and event services. Zoom also has a separate product for virtual events.

Best for: Meetings plus large webinars, for teams already on Zoom.

Limitations: Add-ons like cloud storage, extra hosts and event services raise the price quickly.

Zoom Webinars Pricing: Zoom Webinars starts at $89 per month billed monthly, or $66.67 per month billed annually. Webinars Plus, which adds pre-recorded content and backstage tools, starts at $99 per month ($82.50 billed annually), and Zoom Events starts at $149 per month ($124.17 billed annually). All three plans scale up to 100,000 attendees. Prices as of September 2026.

Compare Livestorm vs Zoom.

4 - ON24: for enterprise demand generation

ON24, now part of Cvent, is a platform designed to host webinars and virtual events for lead generation. Along with a complete set of engagement and branding features, the platform has on-demand captioning and live global support—making ON24 a good choice for international events.

Best for: Enterprise demand generation, including global, multi-language events.

Limitations: No public pricing, so you need a sales call to compare plans.

ON24 Pricing: While the ON24 platform has a robust set of features, its pricing isn't transparent. To compare the different plans and get a custom quote, you'd need to contact sales.

Compare Livestorm vs ON24.

5 - Webex Webinars: for enterprise meetings and webinars

Webex Webinars is an enterprise webinar tool for large organizations that regularly host events with thousands of attendees. Webex Webinars supports up to 1,000 attendees per webinar.

This webinar software allows on-demand streaming and live events as well as simulive options. Hosts can also set up breakout rooms, create branded marketing, and integrate registration forms with Salesforce and other major CRM tools.

As part of the Cisco ecosystem, Webex Webinars can be a good choice for enterprise users. However, it's less ideal for small and mid-market businesses or teams that don't use the Cisco ecosystem.

Best for: Enterprise meetings and webinars, for teams already in the Cisco ecosystem.

Limitations: Less suited to small and mid-market teams outside the Cisco ecosystem.

Webex Webinars Pricing: Webex doesn't publish webinar prices. Webex Webinars (up to 1,000 attendees) and Webex Events, which supports in-person, virtual, and hybrid events, are both priced through sales (as of September 2026).

Compare Livestorm vs Webex Webinars.

6 - BigMarker: for webinars and virtual events

From live webinars to on-demand webinars to recurring webinars, BigMarker is a popular choice for large virtual events. In fact, even the platform's entry-level plan supports 1,000 attendees.

Along with supporting a wide range of webinar types, BigMarker offers landing pages for easy registration, email reminders to improve attendance, and integrations with many major CRMs and marketing tools.

The platform also has engagement features like:

• Polls

• Q&A sessions

• Offers

• Attendee speaker requests

If branding and custom experiences are important to your business, be prepared to expand your budget. Many of BigMarker's custom design and marketing features are only available with the platform's top-tier Enterprise+ plan.

Best for: Webinars and virtual events, with 1,000 attendees on the entry plan.

Limitations: Custom design and marketing features require the Enterprise+ plan, and pricing isn't public.

BigMarker Pricing: The platform doesn't provide standard pricing. You'd need to contact sales for a custom quote.

Compare Livestorm vs BigMarker.

7 - Crowdcast: for community and creator events

A popular webinar software platform for creators and community builders, Crowdcast can be a good alternative for hosts looking to upgrade from live streaming on YouTube or Facebook.

With Crowdcast, organizers can:

• Create simple landing pages that allow attendees to register with one click

• Host live webinars in a browser-based tool that doesn't require downloads

• Share replays with their communities to get more value from their event programs

• Simultaneously broadcast to multiple platforms like YouTube, Twitch, and Facebook

However, Crowdcast may not be the best option for B2B marketers or hosts that want to generate leads for a product or service. The platform doesn't have native integrations with CRM or marketing tools.

Best for: Community and creator events, for hosts moving up from YouTube or Facebook Live.

Limitations: No native CRM or marketing integrations.

Crowdcast Pricing: The Lite plan starts at $49 per month for 100 live attendees, one host, and 10 hours of webinar content. The top-tier Business plan allows 1,000 attendees, four hosts, and 40 hours of webinar content.

Compare Livestorm vs Crowdcast.

8 - WebinarJam: for creator and SMB webinars

WebinarJam is webinar software that offers AI and automation tools. The platform's AI-powered agenda feature plans webinar agendas based on a simple prompt.

WebinarJam works on desktops, tablets, and smartphones, so attendees can connect from virtually any device. To amplify reach and invite engagement, the platform offers features like:

• Automated webinar recordings for easy replays

• One-off virtual events and webinar series

• Real-time chat, private chat, and Q&A sessions

While WebinarJam is a popular webinar tool and one of the more affordable video conferencing platforms, users report occasional stability issues. To ensure you choose the best webinar software, consider testing WebinarJam for your use case before committing.

Best for: Creator and SMB webinars on a budget.

Limitations: Users report occasional stability issues, and the entry plan caps webinars at one hour.

WebinarJam Pricing: The Starter plan starts at $39 per month billed annually ($49 billed monthly), with 100 attendees, one host, and 1-hour webinars. WebinarJam offers a 14-day trial for $1 and a 30-day money-back guarantee. Prices as of September 2026.

Compare Livestorm vs WebinarJam.

9 - Goldcast: for webinars that build pipeline

Goldcast is a webinar platform for B2B marketers aiming to generate demand, attract leads, and build pipeline. Along with powerful promotion features and software integrations, Goldcast offers:

• Live events and pre-recorded webinar content

• Breakout rooms and roundtables to support more intimate conversations

• Translations and subtitles for international audiences

Because Goldcast is a complete platform with robust webinar features and tools for both virtual and field events, it's less ideal for organizers that need a simple solution. On G2, reviewers highlight the platform's complexity and steep learning curve.

Best for: B2B marketers running both virtual and field events.

Limitations: G2 reviewers note complexity and a steep learning curve, and pricing isn't public.

Goldcast Pricing: Goldcast doesn't share pricing details publicly. For custom pricing, you'd need to contact sales.

10 - Demio: for SMB marketing webinars

Designed for revenue teams, Demio is a webinar platform that focuses on delivering return on investment (ROI) and driving conversions. With its engagement and intent features, hosts can:

• Create polls for market research

• Invite attendees to the stage

• Have real-time conversations and Q&A sessions

• Share handouts and lead magnets

• Identify engaged participants and analyze intent

To assist with lead generation, Demio integrates with popular CRM tools like Salesforce, HubSpot, and Pipedrive. Since it hosts on-demand content, it also works as an evergreen webinar platform.

However, Demio may not be one of the best webinar tools to choose if your presenters lack a strong internet connection. G2 reviewers report that the browser-based tool can have audio and stability issues, which can compromise the success of the event.

Best for: SMB marketing webinars, with attendee intent data.

Limitations: G2 reviewers report audio and stability issues, and on-demand webinars need the Growth plan.

Demio Pricing: The Starter plan starts at $45 per month billed annually ($63 billed monthly), with 50 attendees and a single host. On-demand and automated webinars require the Growth plan or above. Prices as of September 2026.

Compare Livestorm vs Demio.

11 - Airmeet: webinar tool for lead generation

Airmeet is a popular webinar and virtual events platform for B2B companies. It's designed for marketers and go-to-market teams that want to reach new audiences and generate leads.

The platform's AirIntel feature provides user data and analyzes attendee intent. Hosts have the option to connect with warm leads before or after events without leaving the platform.

Organizers can apply branding to event rooms and easily create custom registration pages. This software also offers built-in engagement features like:

• Interactive games, Q&A sessions, and emojis

• Leaderboards that identify highly engaged attendees

• Interactive zones that engage viewers beyond the presentation

But for webinars with a large number of speakers, Airmeet may not be the ideal choice. G2 reviewers report capacity issues with the virtual backstage and problems queueing up speakers.

Best for: B2B lead generation with gamified engagement.

Limitations: G2 reviewers report backstage capacity issues for events with many speakers.

Airmeet Pricing: The Premium Webinars plan starts at $167 per month billed annually ($199 billed monthly), with 100 attendees (scalable to 10,000), sessions up to 12 hours, and two team members. Prices as of September 2026.

12 - Adobe Connect: for training and virtual classrooms

Adobe Connect is a webinar software platform that allows hosts to reach and engage audiences at scale. It has a robust set of tools to customize your webinar, including:

• Webinar microsites and landing pages for seamless registration

• Email marketing templates and reminders to boost attendance

• Custom branding, including logos and wallpapers

With Adobe Connect, multiple hosts and presenters can collaborate to deliver a great webinar using features like:

• Moderated chats that support real-time Q&As

• Interactive polls, quizzes, and courses

• Engagement dashboards to measure interactions in real time

However, Adobe Connect may have a steeper learning curve than other webinar platforms. G2 reviewers report that the interface is challenging, which can compromise host and viewer experiences.

Best for: Training and virtual classrooms.

Limitations: A steeper learning curve than most webinar platforms, according to G2 reviewers.

Adobe Connect Pricing: The Standard plan starts at $190 per year per host and includes a room capacity of 100. The platform also offers enterprise plans and upgrades to increase room capacity to 1500.

Compare Livestorm vs Adobe Connect.

13 - Webinar Geek: for SMB webinars in the EU

Webinar Geek is a great browser-based solution for creating dynamic webinars. It lets you integrate with a ton of apps and comes with several marketing tools to drive brand awareness and impact.

With Webinar Geek, you can host live, automated, and on-demand webinars with:

• Custom registration pages

• Channels to promote your webinar

• Live chat, polls, and surveys

Although it takes a long time to implement bulk changes to your webinars’ settings, and brand customization can cause the platform to lag, it’s a reliable and simple tool that helps businesses run effective webinars.

It's a decent choice for small businesses looking for a cost-effective solution to hosting webinars that prioritize contract and commitment flexibility.

Best for: SMB webinars (EU), with simple setup and flexible contracts.

Limitations: Bulk setting changes are slow, and heavy branding can make the platform lag.

Webinar Geek Pricing: The Basic plan starts at $29 per month billed annually ($39 billed monthly), with 50 viewers, one presenter, and sessions up to 2 hours. A 14-day free trial is available. Prices as of September 2026.

Compare Livestorm vs Webinar Geek.

Best free webinar platforms (and their limits)

Looking to take the first step without subscribing to a monthly plan? Take a look at our picks for the best free webinar software.

14 - Livestorm’s Free Plan

Livestorm's free plan includes unlimited free online events with no trial expiration date. That means you can keep creating high-quality webinars with powerful engagement tools for as long as you like.

The majority of Livestorm features are available on the free plan, including:

• Screen-sharing capabilities

• Browser-based events

• Automatic recordings and unlimited replays

• 1,000+ integrations and plugins

• Engagement features including chat, questions, polls, and breakout sessions

• Personalized registration pages

• Email reminders and follow-ups

• Event analytics and insights

The following restrictions apply on the free webinar plan:

• Limited to 30 attendees

• Email invites are disabled on the free plan

Check out our pricing page to learn more about all the options available to you.

15 - Crowdcast's Free Trial

Crowdcast doesn't offer a completely free plan. But you might consider the free 14-day trial if you’re looking to test run a few different platforms.

During the free trial, you’ll have access to all features. However, live sessions are limited to 60 minutes and 10 live attendees.

One of the downsides of Crowdcast is that invitees need to sign up for an account before they can attend the event. The extra step is definitely a pain point for customers who want quick and easy access.

16 - Demio's Free Trial

Like Crowdcast, Demio offers a few different plans, but no option is free forever. Demio's 14-day free trial includes all the features available in its Growth plan, but live sessions are limited to 60 minutes and 20 live attendees.

After 14 days, you'll need to upgrade to a paid plan or choose a different platform. Demio's paid plans start at $45 per month with annual billing.

17 - Facebook Live

Facebook Live may not have a traditional webinar layout with options like screen-sharing. However, you can use it to live stream events for free from your mobile device or browser.

As a broadcasting tool, Facebook Live has proven popular among freelancers and start-ups as an informal way of communicating with a broad audience.

Facebook Live doesn't have a native option for capturing leads. However, it may help you scale your audience quickly via Facebook. Plus, you can share event recordings with followers, making it easy for your audience to share and respond.

This tool is most suitable for businesses with a strong Facebook following.

18 - YouTube Live

Similarly, YouTube isn’t a traditional webinar tool. But it does offer live streaming. If you want a more typical webinar layout with features like screen sharing, you’ll need additional software like Open Broadcaster Software (OBS) on Mac.

YouTube Live is ideal if you already have a YouTube audience.

However, just like Facebook Live, YouTube Live doesn't have built-in tools for capturing email leads.

19 - Zoho Webinar

Zoho Webinar is a traditional webinar service, and it has a free plan option that could work for small events. With the free plan, you can host up to 20 attendees and run webinars up to 60 minutes long.

Since the free version includes basic Zoho Meeting features, you can also use it for internal communications or one-on-one meetings.

There are some limitations, however. The free version of Zoho Webinar doesn't include live streaming or recording. It doesn't allow you to customize the look and feel of your webinar registration assets either. Instead, only paid plans offer these features.

How to choose the best webinar software

When choosing the best platform for webinar presentations, it’s important to:

1. Define your webinar hosting goals

2. Know what to look for in a webinar vendor

Here’s how.

Define your webinar hosting goals

Think about what your team aims to achieve and how online events will help you achieve your goals. For example, do you want to increase brand awareness or build a bigger community? Are you looking to establish thought leadership or increase video engagement?

Before comparing platforms, it helps to know what typical performance looks like. Across the 33,786 sessions we analyzed in our 2026 Webinar Benchmark Report, the median webinar draws 175 registrants and 83 live attendees, a 51.3% show-up rate.

Sessions average 68 minutes long, though attendees typically stay for 26 minutes. The platform you choose should help you make those 26 minutes count.

Know what you need in a webinar platform

Narrow down your webinar goals or KPIs to help you target the specific features you’ll need from a webinar platform.

For example, suppose you're looking to create a more engaging webinar to generate leads. In that case, you might want to use webinar software with engagement features like Q&As and live polls. Alternatively, you may want an in-depth analytics dashboard for tracking webinar performance or integrations that simplify lead generation workflows.

When you compare webinar software tools, pay attention to each platform's limitations. Make sure the software you choose supports the number of webinar attendees you plan to invite and the length of the online events you plan to host.

Use the comparison table above to shortlist two or three tools, then run a free test event on each before you commit.

What should you expect from free webinar software?

Webinars can help boost sales, deliver content, provide training, or increase engagement. However, free software has limits that may restrict what you can achieve. Here are a few questions to consider if you plan to create a webinar using a free plan.

Is there screen sharing?

If you’re planning to host onboarding sessions or deliver training using a webinar tool, you’ll need to be able to share your screen. Taking a moment to screen share with your audience is a great way to make your webinar training more dynamic. You’ll be able to demonstrate a process while responding to audience questions in real time.

In addition to screen-sharing, look out for other options like the ability to present a slide deck, share files, and play video clips during the event. You want software that supports you in hosting exciting live events—not just your average webinar.

Is it browser-based?

There’s nothing worse than getting ready to host an important webinar meeting, only to suffer technical issues. In Livestorm’s video conferencing survey, 57% of respondents reported that they fear connection difficulties when hosting video calls or webinars. That’s why many teams prefer a browser-based webinar tool.

Hosts and attendees alike can establish a connection with a single click—without drivers, downloads, or time-consuming installations. Plus, browser-based software eliminates most lag and glitches because there’s no need for data to travel through a third-party app. That means attendance will be much higher.

Can you record webinars?

One of the most frequently asked questions from webinar registrants is “will you share a recording after this event?”

To maximize views and engagement, look for a platform with built-in webinar recording software. That way you can easily share online events with registrants and offer on-demand webinars later on.

Replay access settings are worth paying attention to as well. According to our data, webinars with public replays average 14.6 views per session, compared to 3.97 for gated replays, a 368% difference. Look for a platform that lets you control this on an event-by-event basis.

Don’t get caught out by plans that restrict the number of replays, either. Unlimited replays are a must, especially if you plan to include webinar recordings in your training manuals or onboarding packages.

How many participants can I invite?

Most webinar platforms cap participant numbers for free plans. If you're planning to host exclusive online events with 25 participants or other similarly small audiences, then this restriction won't matter.

You can always start with a free plan and upgrade your subscription as you grow. But if you're planning large events with hundreds or thousands of attendees, you'll need a different solution.

Does the webinar platform offer integrations?

Whether you need webinar software for marketing, internal communications, or both, the right integrations can automate your processes and help you work faster. For example, many free plans integrate with popular CRM tools to simplify lead generation workflows.

This is a bigger gap than most teams realize. Just 6-8% of webinar practitioners use native CRM integrations to sync event data.

The rest export CSVs manually or skip attribution entirely. A platform with built-in CRM connections closes this gap without adding workflow complexity.

The best free webinar software also includes plugins and integrations with apps like Miro's virtual whiteboards to help improve audience engagement.

When does my free trial expire?

The most important thing to look out for when choosing free webinar software is whether you’re about to sign up for a truly free service or if you’ll end up paying a premium rate once the trial is over.

Some platforms offer a free plan but automatically place you on a free trial of the premium plan when you sign up. They make claims like ‘no credit card required’ but that doesn’t help when your trial benefits run out halfway through a webinar series.

If you’re a small business owner or freelancer with a limited budget, make sure you understand what you’re signing up for. You should consider whether the free plan covers all your needs and, if not, whether the more expensive plans are within your budget.

Should you pay for webinar software?

The short answer is it depends. Every webinar host has different needs and expectations. Only you know what kind of live events and webinar experience is suitable for your organization.

Whether or not you should pay for webinar software depends on:

• Your budget

• Your timing

• Your technical skills

The equation is pretty simple: if you don’t have any budget, but you have time to experiment and the skills to set it up, then testing free webinar software is a good way to find the right fit. However, if you’re short on time and skills, then you may need to consider stretching your budget to include a paid webinar plan.

If budget is the main constraint, start with a free plan, such as Livestorm's Free plan or Zoho Webinar's, or a free trial from Crowdcast, Demio, or WebinarGeek, and run one test event before you commit.

What’s the hidden cost of bad webinar software?

Hosting live events can be tricky, and a lot can go wrong. Here are a few of the issues you might encounter during a bad webinar experience:

• Awkward moments. Counterintuitive user interface and poor software design could lead to technical issues and delays while you have a live audience waiting.

• Dull events. Your events will soon feel stale without interactive elements like emoji reactions, polls, and screen sharing.

• Limited insight. Many free platforms don’t give you detailed analytics dashboards with insights to improve your webinars and get the results you want.

• More manual tasks. Don’t get caught out by software that won’t reduce time-consuming workflows with automated email invitations, calendar integrations, and reminders.

• Broken attribution. When webinar data doesn't flow into your CRM, pipeline credit gets lost. Livestorm's 2026 Webinar Benchmark Report found that 93% of webinar pipeline is invisible, which makes webinar ROI hard to prove.

Equipped with the right tools, you can deliver high-quality live events with automated workflows, expert engagement tools, and comprehensive data analytics for you to keep improving your content and growing your business.