12 Best HubSpot Integrations for Webinar Software

Webinars are powerful tools for engaging customers and prospects. But without the right integrations, they can lead to scattered data, slow follow-ups, and missed opportunities for marketing and sales.

Livestorm's HubSpot integration solves these issues by syncing attendance data and simplifying lead generation workflows. In this guide, I'll walk you through the best HubSpot integrations for webinar software and show you why Livestorm is at the top of the list.

Which webinar platforms have the best HubSpot integrations?

1. Livestorm

Livestorm's HubSpot integration (updated in November 2025) streamlines marketing workflows by syncing 40+ data points. Our HubSpot certified app works with the platform's marketing events, making it easy to trigger follow-ups, automate workflows, and reengage inactive contacts. Plus, you can map UTMs, webinar registration, and attendance data directly to HubSpot contact timelines using our simple setup.

What syncs to HubSpot: Registration and attendance, replay and on-demand views, deals, contact properties

Standout feature: Livestorm connects directly to HubSpot's marketing events, so you can use the data for segmentation, workflows, and automation — boosting productivity and reducing the need for manual setup.

The catch: Works with free and paid Livestorm plans but requires a paid HubSpot plan to use HubSpot forms for event registration.

User ratings:

• HubSpot Marketplace: 4.5/5
• G2: 4.4/5

2. Zoom

With Zoom's integration, anyone who registers for a webinar gets added as a contact in HubSpot. Then, you can automate reminder and follow-up emails with HubSpot workflows. With Zoom's attendance duration data, you can segment lists for lead nurturing.

What syncs to HubSpot: Registration and attendance, transcripts, webinar watch time

Standout feature: HubSpot also records, transcribes and analyzes Zoom calls and lets sales teams book Zoom meetings from inside HubSpot contact records.

The catch: Some reviewers report glitches and note that leads registering for archived webinars don't automatically sync, creating a disconnect between HubSpot and Zoom.

User ratings:

• HubSpot Marketplace: 3.4/5
• G2: 4.5/5

3. GoTo Webinar

GoTo Webinar syncs registration and attendance data to HubSpot contact timelines, letting you see exactly which webinars each contact signed up for and attended. With this synced data, you can segment HubSpot contacts based on webinar activity and trigger workflows for automated follow-up using contextual data.

What syncs to HubSpot: Registrants, registration forms

Standout feature: Build registration pages entirely in HubSpot with your own branding and templates instead of using GoTo Webinar's default forms.

The catch: Only registration and attendance data syncs, so you can't use attendance duration, engagement metrics, or UTM tracking for measuring results or building workflows.

User ratings:

• HubSpot Marketplace: 3.7/5
• G2: 4.2/5

4. Airmeet

Airmeet lets you segment contacts and personalize campaigns in HubSpot using webinar data. With Airmeet's HubSpot integration, you can also set up workflows based on webinar registration or engagement. Plus, you can send invitation and reminder emails from HubSpot and use HubSpot landing pages to promote Airmeet events.

What syncs to HubSpot: Attendees, registrants, events

Standout feature: Workflow notifications alert account owners in real time when contacts register or engage during events, allowing for immediate follow-up.

The catch: Airmeet syncs only basic registration and attendance data with HubSpot.

User ratings:

• HubSpot Marketplace: 3.7/5
• G2: 4.6/5

5. Contrast

Contrast adds a dedicated tab to HubSpot contact records showing all webinar activity — including registrations, live views, replays, and engagement via polls and chat. You can set up HubSpot forms to replace Contrast's registration pages, and the integration tracks UTM parameters for straightforward campaign attribution.

What syncs to HubSpot: Registration and attendance, replay views

Standout feature: One-click list creation generates dynamic lists of everyone who watched your webinar, helping you create segments for personalized follow-ups.

The catch: Limited two-way syncing, making it difficult to transfer HubSpot data to Contrast.

User ratings:

• HubSpot Marketplace: 4.9/5
• G2: 4.8/5

6. Wistia

Wistia lets you add HubSpot forms directly into videos to capture leads at high-engagement moments. When viewers convert, their video viewing data syncs to their contact record. You can use viewing behavior to build smart lists, trigger workflows, and score leads.

What syncs to HubSpot: Attendance, engagement, CTA link clicks, forms, video stats

Standout feature: Heatmaps show which parts of your webinar each contact engaged with, helping marketing and sales teams understand what content resonated.

The catch: Webinar hosting requires the Advanced plan at $399/month, making this expensive if you're mainly focused on webinars rather than broader video marketing.

User ratings:

• HubSpot Marketplace: 3.9/5
• G2: 4.6/5

7. ON24

ON24 creates and updates contacts in HubSpot when people register for or attend webinars. Timeline events track registration and attendance, while marketing events track webinars. You can also capture ON24's engagement and conversion data with custom object records in HubSpot.

What syncs to HubSpot: Attendees, events, registrants

Standout feature: ON24's HubSpot integration is customizable, and you can segment lists or trigger workflows with custom objects.

The catch: Custom objects add complexity and require manual setup and maintenance that might not be possible for busy teams.

User ratings:

• HubSpot Marketplace: 2.5/5
• G2: 4.3/5

8. WebinarGeek

WebinarGeek automatically creates or updates HubSpot contacts when someone registers for a webinar. Then, their interactions during events (chat messages, poll votes, CTA responses, questions, and watch time) appear as events on contact timelines, where you can use it for automated workflows in HubSpot.

What syncs to HubSpot: Subscribers and live, on-demand, and replay watch data

Standout feature: The WebinarGeek integration lets HubSpot users manage the registration experience using HubSpot forms and emails — including unique watch links.

The catch: Some users note that synced data doesn't consistently work in segments or filters and that workflows often require manual setup and maintenance.

User ratings:

• HubSpot Marketplace: 4.1/5
• G2: 4.5/5

9. Demio

Demio lets you register contacts for webinars through HubSpot form submissions and capture custom registration details including UTM tracking and unique join links. Then, you can segment contact lists based on attendance data and set up automated workflows. Plus, you can use HubSpot to create reports to measure webinar performance.

What syncs to HubSpot: Registration and attendance, replay watch data, UTM tracking

Standout feature: Bidirectional sync means you can push contacts from HubSpot into Demio events through workflows, not just pull webinar data back into HubSpot.

The catch: Requires Demio's top-tier Premium plan, which is only available with an annual subscription.

User ratings:

• HubSpot Marketplace: 3/5
• G2: 4.6/5

10. ClickMeeting

ClickMeeting automatically transfers attendee and webinar data to HubSpot. There, you can build contact lists for follow-up and nurturing.

What syncs to HubSpot: Attendee lists

Standout feature: Automatic list creation upon webinar registration, eliminating the need to manually export and import attendee data.

The catch: Only syncs attendee lists to contact records, making this one of the most basic apps for HubSpot.

User ratings:

• HubSpot Marketplace: 2.2/5
• G2: 4.2/5

11. eWebinar

eWebinar's HubSpot integration lets you track registrations, attendance, and watch time, providing key data for segmenting lists. From there, you can set up HubSpot workflows to remind registrants about upcoming events or nurture leads after attending a webinar.

What syncs to HubSpot: Registration and attendance, watch time

Standout feature: Allows customized syncing, so you can surface the eWebinar data your sales and marketing teams want to see in HubSpot contact records.

The catch: There's no bidirectional sync, so there's no way to transfer data from HubSpot to eWebinar.

User ratings:

• HubSpot Marketplace: 5/5
• G2: 4.1/5

12. RingCentral Events

RingCentral Events syncs registration and engagement data from virtual, onsite, and hybrid events into HubSpot in real time. This integration pushes and pulls registration data between the two platforms, including magic links and custom Q&A responses. It also syncs UTM parameters, which is helpful for marketing attribution.

What syncs to HubSpot: Registration and attendance status, engagement, events, UTM parameters

Standout feature: Handles virtual, onsite, and hybrid events with onsite registration activity syncing to HubSpot, so you have a complete view across all event formats.

The catch: Some users note that registration and attendance data doesn't always sync accurately, creating discrepancies between RingCentral Events analytics and HubSpot records.

User ratings:

• HubSpot Marketplace: 2.3/5
• G2: 4.5/5

Why Livestorm is the best HubSpot integration for sales & marketing

On their own, Livestorm and HubSpot can help you accomplish everything from hosting webinars to managing customer relationships to tracking leads.

But when you connect the two, you can do much more. As a certified HubSpot app, Livestorm's integration lets you:

• Eliminate data silos: Customer data doesn't have to live in either Livestorm or HubSpot. When you sync the two, you keep customer and marketing event data current without having to update each platform manually.
• Simplify lead qualification: Map Livestorm's webinar data directly to HubSpot's lead objects to streamline sales processes. Manage lead qualification and HubSpot workflows without third-party automations.
• Scale personalized follow ups: Lead nurturing becomes easier when you have all customer data at your fingertips. Sync Livestorm registration and engagement data to HubSpot to send tailored follow-up emails.
• Prove webinar ROI: Whether webinar attendees convert days, weeks, or months later, you can attribute relevant ROI to marketing efforts — without manual customer relationship management (CRM) updates.
• Align marketing and sales: If marketing handles webinars and sales manages the CRM, it isn't always easy to share data. When you integrate your existing tools, everyone automatically stays on the same page.

You don't have to take it from me, though. Check out the ratings and reviews for the Livestorm app in the HubSpot App Marketplace. Our app has more than 3,000 installs and is one of the highest rated webinar tools in the marketplace.

How does Livestorm integrate with HubSpot?

Our HubSpot CRM integration syncs data from Livestorm webinars. It then creates new contacts directly in HubSpot — so you don't have to do manual CSV exports or rely on third-party automation tools like Zapier.

You can easily map standard fields or select any custom fields to sync with HubSpot. Once you've connected the two, your HubSpot contact records will reflect webinar participation and sales meetings held via Livestorm.

Our HubSpot integration allows automated marketing event setup, populating contact lists for workflows. It also works with lead objects, helping you simplify lead generation and nurturing.

With this enriched HubSpot data, you can set up audience segments for personalized marketing automation. Plus, you can track engagement with your marketing efforts and attribute conversions more accurately.

How to set up the Livestorm HubSpot integration

Syncing the two software platforms couldn't be easier. I'll walk you through the process in this quick HubSpot integration guide. Check the full integration documentation for a more detailed walkthrough.

Sign up for HubSpot and Livestorm accounts

First things first: you need the right type of HubSpot and Livestorm accounts. The HubSpot integration is available on all Livestorm plans (including the free plan).

However, HubSpot requires you to have a Professional or Enterprise plan in the Marketing Hub, Sales Hub, Service Hub, or Operations Hub.

Connect HubSpot with Livestorm

Log into your Livestorm account and go to the Apps menu. Select the HubSpot card.

Opt to connect your HubSpot account with Livestorm. You'll need to confirm the HubSpot account you want to sync and review the permissions.

Configure the CRM integration setup

Livestorm's HubSpot integration is preconfigured with all the right options: contacts, timeline events, and timeline events. Plus, it automatically adds "by Livestorm" properties to ensure the right information lands in the right fields.

However, you can customize your configuration. You can set when timeline events get pushed to contact activity, when to automatically create marketing events, when to create new contacts, and when to create new companies.

Once you configure the integration, you can open a contact record directly from HubSpot to view Livestorm activity or locate your webinars in HubSpot's marketing events.

Best practices to get more from your HubSpot integration

Use these tips to configure your setup and get more value from Livestorm's integration with HubSpot.

Use a consistent naming convention

Without consistent naming, you make everything harder to find and connect across HubSpot and Livestorm. Create a naming convention for everything from contact properties to marketing campaigns.

This way, you reduce confusion and limit the chance of duplication. Plus, data becomes easier to find — and activities become easier to attribute to relevant sources.

Create workflows that reflect the webinar journey

As a marketing automation tool, HubSpot offers workflows that send reminders, follow-ups, and other messages on your team's behalf. To make the most of your webinar CRM integration, map these workflows to specific stages of the webinar experience. For example:

• Send reminder emails and preparation materials to registrants
• Follow up with attendees after the webinar and share additional resources
• Thank no-shows for signing up and send them a link to the webinar replay

By personalizing your webinar marketing efforts, you can improve conversions. And by automating these messaging workflows, your team saves time.

Attribute sales calls and deals to webinar marketing efforts

When you connect to HubSpot CRM via Livestorm's integration, webinar attendance and participation automatically syncs to CRM objects. This means you can see which events influence lead generation and conversions.

HubSpot's attribution reporting tracks this data, assigning relevant credit to each touchpoint. You can use this report to identify your most impactful events and analyze formats, topics, and timing.

Then, you can use the insights to inform your decision-making. For example, you can develop a data-driven webinar calendar that includes more of your most successful event types.

Audit your setup regularly for better data integrity

One of the biggest perks of connecting your apps is that sales and marketing data automatically syncs. However, I still recommend checking your setup regularly (e.g., monthly). Verify that:

• Contact properties map correctly between Livestorm and HubSpot
• Attendance data appears accurately in HubSpot contact records
• Automation workflows trigger properly based on test contacts

Regular audits prevent data gaps and automation malfunctions that could negatively impact lead scoring or sales follow-ups. Plus, accurate data gives your sales team confidence in the real-time insights they use to prioritize outreach.

Customer stories: Tips for success from Livestorm users

Curious how other businesses use Livestorm's HubSpot integration to their advantage? Let's look at a couple of customer stories.

Spendesk

Spendesk uses Livestorm as a training and demand generation tool. The team hosts a wide range of webinars for everything from product demos and marketing webinars to onboarding sessions and customer training.

Instead of relying on Livestorm's built-in webinar registration pages, Spendesk uses HubSpot to set up registration pages for certain types of events. All contact registration and engagement data syncs between Livestorm and HubSpot.

Within HubSpot, the Spendesk team can easily track which events prospects attend and how they engage with the content. These insights allow the team to follow up with prospects about the topics they care about.

Teamleader

Teamleader uses Livestorm for marketing webinars, attracting an average of 300 registrations per event. The marketing team relies on webinars as a lead generation tool, so registrants typically get added to an automated webinar workflow that nurtures them over time.

Syncing Livestorm data with HubSpot is key to the team's lead generation funnel. As Teamleader Marketing Automation Manager Maxim Beaten explains, "We do our lead scoring through HubSpot, so it was very important for us to integrate Livestorm with HubSpot and the rest of our tools."

Thanks to this integration, sales and marketing alignment is easy. Instead of transferring data manually, both teams can reference the same up-to-date data directly within HubSpot for marketing campaigns and sales follow-ups.

Get started with Livestorm’s HubSpot integration

Livestorm's powerful integration with HubSpot simplifies your entire lead generation setup. By syncing our webinar software with HubSpot's CRM data, you can automatically capture contact data, score prospects based on engagement, and trigger personalized follow-up sequences without manual data entry.

From registration to conversion, this integration makes sure no qualified lead falls through the cracks. Your marketing team can run automations in the background, and your sales team gets complete visibility into lead and contact activity.

Get started in minutes. Sign up for Livestorm and start testing our webinar platform at no cost.