Sync Marketing & Sales with Livestorm's HubSpot Integration

Webinars and meetings are powerful tools for engaging customers and prospects. But without the right integrations, they can lead to scattered data, slow follow-ups, and missed opportunities for sales and marketing.

Livestorm's HubSpot integration solves these issues by syncing data and simplifying workflows across teams. In this guide, I'll show you how to set up Livestorm's integrations with HubSpot CRM and HubSpot Meetings — and share tips to help you get more from both tools.

Key takeaways:

• Livestorm's HubSpot CRM integration eliminates manual data entry by automatically syncing webinar registrations, attendance data, and engagement metrics.
• HubSpot's scheduling links automatically add Livestorm as the meeting location, so prospects can book demos that launch directly in your dedicated virtual room.
• These integrations can improve sales and marketing alignment since both teams access the same real-time customer data.

Why Livestorm and HubSpot work better together

On their own, Livestorm and HubSpot can help you accomplish everything from hosting webinars and holding sales meetings to managing customer relationships and tracking leads.

But when you connect the two, you can accomplish much more. Livestorm's HubSpot integrations let you:

• Eliminate data silos: Customer data doesn't have to live in either Livestorm or HubSpot. When you sync the two, you keep customer data current without having to update each platform manually.
• Scale personalized follow ups: Lead nurturing becomes easier when you have all customer data at your fingertips. Sync Livestorm engagement data to HubSpot to send tailored follow-up emails.
• Prove webinar ROI: Whether webinar attendees convert days, weeks, or months later, you can attribute relevant ROI to marketing efforts — without manual customer relationship management (CRM) updates.
• Align marketing and sales: If marketing handles webinars and sales manages the CRM, it isn't always easy to share data. When you integrate your existing tools, everyone automatically stays on the same page.

2 ways to integrate HubSpot with Livestorm

Livestorm offers two ways to connect HubSpot. Here's how the integration works for marketing and sales teams.

HubSpot CRM integration for marketing automation

The HubSpot CRM integration syncs data from Livestorm webinars, meetings, or events. It then creates new contacts in your HubSpot CRM so you don't have to do manual CSV exports.

You can easily map standard fields or select any custom fields to sync with HubSpot. Once you've connected the two, your HubSpot contact records will show webinar participation and sales meetings held via Livestorm.

With this enriched data, you can set up audience segments for personalized marketing automation. Plus, you can track engagement with your marketing efforts and attribute conversions more accurately.

HubSpot Meetings integration for sales automation

The HubSpot Meetings integration lets you set up Livestorm meetings with a HubSpot scheduling link. Leads can book meetings or demos with you based on your availability. Livestorm will automatically be added as the online meeting location so you can meet virtually in your dedicated Livestorm room.

It syncs Google and Outlook calendar data automatically. That means you never miss a meeting — but you don't have to manage appointments manually.

How to set up your Livestorm HubSpot integration

Syncing the two software platforms is relatively straightforward. I'll walk you through the process in this quick HubSpot integration guide. Check the full integration documentation for a more detailed walkthrough.

Sign up for HubSpot and Livestorm accounts

First things first: you need the right type of HubSpot and Livestorm accounts. The HubSpot integration is available on all Livestorm plans (including the free plan).

However, HubSpot requires you to have a Professional or Enterprise plan in the Marketing Hub, Sales Hub, Service Hub, or Operations Hub.

Connect HubSpot with Livestorm

Log into your Livestorm account and go to the Apps menu. Select the HubSpot card.

Opt to connect your HubSpot account with Livestorm. You'll need to confirm the HubSpot account you want to sync and review the permissions.

Configure the CRM integration setup

Next, set your preferences. If you want to enable the integration for all new Livestorm events, toggle this switch:

Then, customize your automation rules. You get to decide when to create a new HubSpot contact, deal, or timeline event.

Connect your calendar

To use the HubSpot Meetings integration, you also need to configure your calendar. In Livestorm, go back to the Apps menu and select either Google Calendar or Outlook Calendar. Follow the instructions to sync your calendar.

In HubSpot, go to your profile settings and connect your calendar. Review the HubSpot connector permissions and make sure you're connecting the same calendar you just synced with Livestorm.

Navigate to the meetings settings in HubSpot, find the meeting(s) you plan to host via Livestorm, and configure the location options.

Add "#livestorm" in the meeting location or description. Like this:

When a lead books a meeting through your HubSpot scheduling link, your Livestorm video conferencing link will automatically be added to the calendar event.

Best practices to get more from your HubSpot integration

Use these tips to configure your setup and get more value from Livestorm's integration with HubSpot.

Use a consistent naming convention

Without consistent naming, you make everything harder to find and connect across HubSpot and Livestorm. Create a naming convention for everything from contact properties to marketing campaigns.

This way, you reduce confusion and limit the chance of duplication. Plus, data becomes easier to find — and activities become easier to attribute to relevant sources.

Create workflows that reflect the webinar journey

As a marketing automation tool, HubSpot offers workflows that send reminders, follow-ups, and other messages on your team's behalf. To make the most of your webinar CRM integration, map these workflows to specific stages of the webinar experience. For example:

• Send reminder emails and preparation materials to registrants
• Follow up with attendees after the webinar and share additional resources
• Thank no-shows for signing up and send them a link to the webinar replay

By personalizing your webinar marketing efforts, you can improve conversions. And by automating these messaging workflows, your team saves time.

Attribute scheduled meetings to webinar marketing efforts

When you connect to HubSpot CRM via Livestorm's integration, webinar attendance and participation automatically syncs to CRM objects. This means you can see which events influence lead generation and conversions.

HubSpot's attribution reporting tracks this data, assigning relevant credit to each touchpoint. You can use this report to identify your most impactful events and analyze formats, topics, and timing.

Then, you can use the insights to inform your decision-making. For example, you can develop a data-driven webinar calendar that includes more of your most successful event types.

Audit your setup regularly for better data integrity

One of the biggest perks of connecting your apps is that sales and marketing data automatically syncs. However, I still recommend checking your setup regularly (e.g., monthly). Verify that:

• Contact properties map correctly between Livestorm and HubSpot
• Attendance data appears accurately in HubSpot contact records
• Automation workflows trigger properly based on test contacts

Regular audits prevent data gaps and automation malfunctions that could negatively impact lead scoring or sales follow-ups. Plus, accurate data gives your sales team confidence in the insights they use to prioritize outreach.

Customer stories: Tips for success from Livestorm users

Curious how other businesses use Livestorm's HubSpot integration to their advantage? Let's look at a couple of customer stories.

Spendesk

Spendesk uses Livestorm as a training and demand generation tool. The team hosts a wide range of webinars for everything from product demos and marketing webinars to onboarding sessions and customer training.

Instead of using Livestorm's built-in webinar registration pages, Spendesk sets up registration pages on HubSpot for certain types of events. All contact registration and engagement data syncs between Livestorm and HubSpot.

This way, the Spendesk team can easily track which events prospects attend and how they engage with the content. These insights allow the team to follow up with prospects about the topics they care about.

Teamleader

Teamleader uses Livestorm for marketing webinars, attracting an average of 300 registrations per event. The marketing team relies on webinars as a lead generation tool, so registrants typically get added to an automated webinar workflow that nurtures them over time.

Syncing Livestorm data with HubSpot is key to the team's lead generation funnel. As Teamleader Marketing Automation Manager Maxim Beaten explains, "We do our lead scoring through HubSpot, so it was very important for us to integrate Livestorm with HubSpot and the rest of our tools."

Thanks to this integration, sales and marketing alignment is easy. Instead of transferring data manually, both teams can reference the same up-to-date data for marketing campaigns and sales follow-ups.

Livestorm and HubSpot for marketing and sales automation

Livestorm's HubSpot integration simplifies your entire lead generation funnel. By syncing our webinar software with HubSpot's CRM, you can automatically capture contact data, score prospects based on engagement, and trigger personalized follow-up sequences without manual data entry.

From registration to conversion, this integration makes sure no qualified lead falls through the cracks. Your marketing team can run automations in the background, and your sales team gets complete visibility into prospect activity.

Get started in minutes. Sign up for Livestorm and start testing our webinar platform at no cost.