11 Best Webinar Platforms with HubSpot Integration (2026)

Short answer: All 11 platforms on this list connect natively to HubSpot, but they differ on three things: whether they create HubSpot Marketing Events, how much engagement data they sync, and whether you can register people from HubSpot. Livestorm, Zoom, GoTo Webinar, WebinarGeek, Wistia, ON24, and RingCentral Events document Marketing Events support. Livestorm's integration works on every Livestorm plan (including Free) and with HubSpot Free, and registering people through HubSpot forms needs HubSpot Professional or Enterprise.

Webinars are powerful tools for engaging customers and prospects. But without the right integrations, they can lead to scattered data, slow follow-ups, and missed opportunities for marketing and sales.

Livestorm's HubSpot integration solves these issues by syncing attendance data and simplifying lead generation workflows. In this guide, I'll walk you through the best HubSpot integrations for webinar software and show you why Livestorm is at the top of the list.

What is the best webinar platform integrated with HubSpot?

Livestorm is our pick for marketing teams that run webinars with HubSpot. It's a HubSpot Certified App and was named a HubSpot Leading Technology Partner in 2026. The native integration syncs 40+ data points including registration, attendance, replay views, engagement metrics, and UTM parameters directly into HubSpot Marketing Events, contact timelines, and workflows. It has 3,000+ installs and a 4.1/5 rating from 61 reviews on the HubSpot Marketplace (as of October 2026).

Below, we compare 11 webinar platforms with HubSpot integrations so you can evaluate the options for yourself.

Here's how they compare at a glance. Each fact comes from the vendor's own documentation or HubSpot Marketplace listing, and ratings and installs are from the HubSpot Marketplace, as of October 2026.

Which webinar platforms have the best HubSpot integrations?

🏆 HubSpot Leading Technology Partner (2026)
In March 2026, Livestorm was named a HubSpot Leading Technology Partner — the second-highest tier in HubSpot's new Technology Partner Program. This recognition is based on customer impact, integration depth, install volume (3,000+), and marketplace performance.

1. Livestorm

Livestorm's HubSpot integration (updated in November 2025) streamlines marketing workflows by syncing 40+ data points. Our HubSpot certified app works with the platform's marketing events, making it easy to trigger follow-ups, automate workflows, and reengage inactive contacts. Plus, you can map UTMs, webinar registration, and attendance data directly to HubSpot contact timelines using our simple setup.

What syncs to HubSpot: Registration and attendance, replay and on-demand views, deals, contact properties

Standout feature: Livestorm connects directly to HubSpot's marketing events, so you can use the data for segmentation, workflows, and automation — boosting productivity and reducing the need for manual setup.

The catch: Registering people through your own HubSpot forms requires HubSpot Professional or Enterprise, because it uses workflows. Activity from before you connect the integration isn't synced.

User ratings:

• HubSpot Marketplace: 4.1/5 from 61 reviews (as of October 2026)

2. Zoom

With Zoom's integration, anyone who registers for a webinar gets added as a contact in HubSpot. Then, you can automate reminder and follow-up emails with HubSpot workflows. With Zoom's attendance duration data, you can segment lists for lead nurturing.

What syncs to HubSpot: Registration and attendance (including duration), recordings and transcripts, Marketing Events

Standout feature: HubSpot also records, transcribes and analyzes Zoom calls and lets sales teams book Zoom meetings from inside HubSpot contact records.

The catch: You need the Zoom Webinars add-on, and the integration doesn't support Zoom Events. When you register people from a HubSpot workflow, only first name, last name, and email are passed to Zoom.

User ratings:

• HubSpot Marketplace: 3.4/5 from 548 reviews (as of October 2026)

3. GoTo Webinar

GoTo Webinar syncs registration and attendance data to HubSpot contact timelines, letting you see exactly which webinars each contact signed up for and attended. With this synced data, you can segment HubSpot contacts based on webinar activity and trigger workflows for automated follow-up using contextual data.

What syncs to HubSpot: Registration and attendance, session time and Q&A on contact timelines, Marketing Events

Standout feature: Build registration pages entirely in HubSpot with your own branding and templates instead of using GoTo Webinar's default forms.

The catch: You can only connect one GoTo Webinar account, and webinar segmentation isn't available on Marketing Hub Starter. Duration shows on the timeline but isn't a contact property you can filter on.

User ratings:

• HubSpot Marketplace: 3.7/5 from 51 reviews (as of October 2026)

4. Airmeet

Airmeet lets you segment contacts and personalize campaigns in HubSpot using webinar data. With Airmeet's HubSpot integration, you can also set up workflows based on webinar registration or engagement. Plus, you can send invitation and reminder emails from HubSpot and use HubSpot landing pages to promote Airmeet events.

What syncs to HubSpot: Registration and attendance, time spent, poll responses, questions asked, CTA clicks, booth visits, UTMs

Standout feature: Workflow notifications alert account owners in real time when contacts register or engage during events, allowing for immediate follow-up.

The catch: Workflows require a HubSpot Professional plan, event-level data syncs 60 minutes after the event ends, and people who registered before you connected the integration don't sync.

User ratings:

• HubSpot Marketplace: 3.7/5 from 3 reviews (as of October 2026)

5. Wistia

Wistia lets you add HubSpot forms directly into videos to capture leads at high-engagement moments. When viewers convert, their video viewing data syncs to their contact record. You can use viewing behavior to build smart lists, trigger workflows, and score leads.

What syncs to HubSpot: Attendance, engagement, CTA link clicks, forms, video stats

Standout feature: Video heatmaps appear on contact timelines, and webinar records show each contact's registration status and percent watched.

The catch: Webinar hosting starts at $429/month on the Webinars plan (billed annually), and poll and Q&A responses only sync when you use Wistia registration forms.

User ratings:

• HubSpot Marketplace: 3.7/5 from 15 reviews (as of October 2026)

6. ON24

ON24 creates and updates contacts in HubSpot when people register for or attend webinars. Timeline events track registration and attendance, while marketing events track webinars. You can also capture ON24's engagement and conversion data with custom object records in HubSpot.

What syncs to HubSpot: Registration and attendance, engagement score, live and on-demand minutes, polls, surveys, questions, CTA clicks, Marketing Events

Standout feature: ON24's HubSpot integration is customizable, and you can segment lists or trigger workflows with custom objects.

The catch: Custom objects require HubSpot Enterprise, data syncs every 30 minutes, and on-demand activity arrives with a 24-hour delay.

User ratings:

• HubSpot Marketplace: 3.1/5 from 8 reviews (as of October 2026)

7. WebinarGeek

WebinarGeek automatically creates or updates HubSpot contacts when someone registers for a webinar. Then, their interactions during events (chat messages, poll votes, CTA responses, questions, and watch time) appear as events on contact timelines, where you can use it for automated workflows in HubSpot.

What syncs to HubSpot: Registration, live, on-demand, and replay watch data, polls, CTAs, questions, chat, Marketing Events

Standout feature: The WebinarGeek integration lets HubSpot users manage the registration experience using HubSpot forms and emails — including unique watch links.

The catch: HubSpot is a paid add-on on Premium plans (included in Enterprise), and custom fields can't be used in workflows or personalization.

User ratings:

• HubSpot Marketplace: 4.2/5 from 22 reviews (as of October 2026)

8. Demio

Demio lets you register contacts for webinars from HubSpot workflows (for example, after a HubSpot form submission) and capture custom registration details including UTM tracking and unique join links. Then, you can segment contact lists based on attendance data and set up automated workflows. Plus, you can use HubSpot to create reports to measure webinar performance.

What syncs to HubSpot: Registration and attendance, replay watch data, UTM tracking

Standout feature: Bidirectional sync means you can push contacts from HubSpot into Demio events through workflows, not just pull webinar data back into HubSpot.

The catch: The HubSpot integration requires Demio's Premium plan or higher.

User ratings:

• HubSpot Marketplace: 3.0/5 from 6 reviews (as of October 2026)

9. ClickMeeting

ClickMeeting automatically transfers attendee and webinar data to HubSpot. There, you can build contact lists for follow-up and nurturing.

What syncs to HubSpot: Registered, attended, and no-show contact lists

Standout feature: Automatic list creation upon webinar registration, eliminating the need to manually export and import attendee data.

The catch: The sync is one-way and list-only, and contacts that already exist in HubSpot don't appear on the lists.

User ratings:

• HubSpot Marketplace: 2.5/5 from 10 reviews (as of October 2026)

10. eWebinar

eWebinar's HubSpot integration lets you track registrations, attendance, and watch time, providing key data for segmenting lists. From there, you can set up HubSpot workflows to remind registrants about upcoming events or nurture leads after attending a webinar.

What syncs to HubSpot: Registration and attendance, watch time

Standout feature: Allows customized syncing, so you can surface the eWebinar data your sales and marketing teams want to see in HubSpot contact records.

The catch: The native sync is one-way. Registering HubSpot contacts in eWebinar requires Zapier plus your own email sender.

User ratings:

• HubSpot Marketplace: 5.0/5 from 9 reviews (as of October 2026)

11. RingCentral Events

RingCentral Events syncs registration and engagement data from virtual, onsite, and hybrid events into HubSpot. This integration pushes and pulls registration data between the two platforms, including magic links and custom registration form answers. It also syncs UTM parameters, which is helpful for marketing attribution.

What syncs to HubSpot: Registration and attendance status, engagement, events, UTM parameters

Standout feature: Handles virtual, onsite, and hybrid events with onsite registration activity syncing to HubSpot, so you have a complete view across all event formats.

The catch: The HubSpot app requires RingCentral's Events Pro+ or Enterprise plan, and onsite data needs HubSpot custom objects that you create before installing.

User ratings:

• HubSpot Marketplace: 2.3/5 from 6 reviews (as of October 2026)

Why Livestorm is the best HubSpot integration for sales & marketing

On their own, Livestorm and HubSpot can help you accomplish everything from hosting webinars to managing customer relationships to tracking leads.

But when you connect the two, you can do much more. As a certified HubSpot app, Livestorm's integration lets you:

• Eliminate data silos: Customer data doesn't have to live in either Livestorm or HubSpot. When you sync the two, you keep customer and marketing event data current without having to update each platform manually.

• Simplify lead qualification: Map Livestorm's webinar data directly to HubSpot's lead objects to streamline sales processes. Manage lead qualification and HubSpot workflows without third-party automations.

• Scale personalized follow ups: Lead nurturing becomes easier when you have all customer data at your fingertips. Sync Livestorm registration and engagement data to HubSpot to send tailored follow-up emails.

• Prove webinar ROI: Whether webinar attendees convert days, weeks, or months later, you can attribute relevant ROI to marketing efforts — without manual customer relationship management (CRM) updates.

• Align marketing and sales: If marketing handles webinars and sales manages the CRM, it isn't always easy to share data. When you integrate your existing tools, everyone automatically stays on the same page.

"Because we're getting more data during a webinar, we're able to qualify leads more accurately. We know which ones attended the live and which ones checked the replay. Then, it's easier for us to fast-track leads to our sales reps." — Benoit Leggieri, Head of Growth, Livestorm

Case in point: Our growth team used HubSpot's customer journey analytics to compare webinar participants against all other content marketing leads generated over the prior year.

The result? Webinar participants converted at 4x the rate of non-participants. That gap held even though the content delivered through other channels (ebooks, blog posts, guides) was high quality. The webinar format drove stronger buyer intent and provided richer data for lead qualification.

"You can set registration as step one, then ask: Out of those registrations, how many watched the replay? Out of those, how many became a qualified opportunity? HubSpot gathers that data, calculates the conversion rate, and lets you know how many became a closed deal. That's real revenue impact on your pipeline." – Sebastian Ferreira, Senior Solutions Engineer, HubSpot

You don't have to take it from me, though. Check out the ratings and reviews for the Livestorm app in the HubSpot App Marketplace. Our app has more than 3,000 installs and a 4.1/5 rating from 61 reviews (as of October 2026).

How does Livestorm integrate with HubSpot?

Our HubSpot CRM integration syncs data from Livestorm webinars. It then creates new contacts directly in HubSpot — so you don't have to do manual CSV exports or rely on third-party automation tools like Zapier.

You can easily map standard fields or select any custom fields to sync with HubSpot. Once you've connected the two, your HubSpot contact records will reflect webinar participation and sales meetings held via Livestorm.

Our HubSpot integration allows automated marketing event setup, populating contact lists for workflows. It also works with lead objects, helping you simplify lead generation and nurturing.

With this enriched HubSpot data, you can set up audience segments for personalized marketing automation. Plus, you can track engagement with your marketing efforts and attribute conversions more accurately.

"I used to play with lists, segments, and campaigns to manage my physical events and my webinar events. Now that we have this dedicated marketing events object, we're able to differentiate them and connect them to other platforms." — Sebastian Ferreira, Senior Solutions Engineer, HubSpot

How to set up the Livestorm HubSpot integration

Syncing the two software platforms couldn't be easier. I'll walk you through the process in this quick HubSpot integration guide. Check the full integration documentation for a more detailed walkthrough.

Sign up for HubSpot and Livestorm accounts

First things first: you need the right type of HubSpot and Livestorm accounts. The HubSpot integration is available on all Livestorm plans (including the free plan).

The integration works with any HubSpot plan, including HubSpot Free. You only need a Professional or Enterprise plan in Marketing Hub, Sales Hub, Service Hub, or Operations Hub if you want to register people through your own HubSpot forms, because that setup relies on HubSpot workflows.

Connect HubSpot with Livestorm

Log into your Livestorm account and go to the Apps menu. Select the HubSpot card.

Opt to connect your HubSpot account with Livestorm. You'll need to confirm the HubSpot account you want to sync and review the permissions.

Configure the CRM integration setup

Livestorm's HubSpot integration is preconfigured with all the right options: contacts, timeline events, and timeline events. Plus, it automatically adds "by Livestorm" properties to ensure the right information lands in the right fields.

However, you can customize your configuration. You can set when timeline events get pushed to contact activity, when to automatically create marketing events, when to create new contacts, and when to create new companies.

Once you configure the integration, you can open a contact record directly from HubSpot to view Livestorm activity or locate your webinars in HubSpot's marketing events.

Best practices to get more from your HubSpot integration

Use these tips to configure your setup and get more value from Livestorm's integration with HubSpot.

Use a consistent naming convention

Without consistent naming, you make everything harder to find and connect across HubSpot and Livestorm. Create a naming convention for everything from contact properties to marketing campaigns.

This way, you reduce confusion and limit the chance of duplication. Plus, data becomes easier to find — and activities become easier to attribute to relevant sources.

Create workflows that reflect the webinar journey

As a marketing automation tool, HubSpot offers workflows that send reminders, follow-ups, and other messages on your team's behalf. To make the most of your webinar CRM integration, map these workflows to specific stages of the webinar experience. For example:

• Send reminder emails and preparation materials to registrants

• Follow up with attendees after the webinar and share additional resources

• Thank no-shows for signing up and send them a link to the webinar replay

You can also use workflows to enrich new records automatically. For example, when a webinar creates a new contact and company in HubSpot, trigger a workflow that uses HubSpot AI to fill in missing company data: industry, country, website, employee count, and more.

By personalizing your webinar marketing efforts, you can improve conversions. And by automating these messaging workflows, your team saves time.

Attribute sales calls and deals to webinar marketing efforts

When you connect to HubSpot CRM via Livestorm's integration, webinar attendance and participation automatically syncs to CRM objects. This means you can see which events influence lead generation and conversions.

HubSpot's attribution reporting tracks this data, assigning relevant credit to each touchpoint. You can use this report to identify your most impactful events and analyze formats, topics, and timing.

"How much revenue am I influencing? How many deals have been closed because of that webinar? How many new contacts did I get? The advantage of marketing events is that it gives us the opportunity to map webinars to our campaigns." – Sebastian Ferreira, Senior Solutions Engineer, HubSpot.

Then, you can use the insights to inform your decision-making. For example, you can develop a data-driven webinar calendar that includes more of your most successful event types.

For example, Livestorm's marketing team uses UTM mapping between Livestorm and HubSpot to track which channels drive the most (and the most qualified) webinar registrants. We can see the split by channel for each individual webinar or across all webinars over time, which helps validate and adjust our promotion strategy.

"For us, emails and social media drive a lot of registrants, and we can see the trend growing month over month." – Benoit Leggieri, Head of Growth, Livestorm

Audit your setup regularly for better data integrity

One of the biggest perks of connecting your apps is that sales and marketing data automatically syncs. However, I still recommend checking your setup regularly (e.g., monthly). Verify that:

• Contact properties map correctly between Livestorm and HubSpot

• Attendance data appears accurately in HubSpot contact records

• Automation workflows trigger properly based on test contacts

Regular audits prevent data gaps and automation malfunctions that could negatively impact lead scoring or sales follow-ups. Plus, accurate data gives your sales team confidence in the real-time insights they use to prioritize outreach.

Customer stories: Tips for success from Livestorm users

Curious how other businesses use Livestorm's HubSpot integration to their advantage? Let's look at a couple of customer stories.

Spendesk

Spendesk uses Livestorm as a training and demand generation tool. The team hosts a wide range of webinars for everything from product demos and marketing webinars to onboarding sessions and customer training.

Instead of relying on Livestorm's built-in webinar registration pages, Spendesk uses HubSpot to set up registration pages for certain types of events. All contact registration and engagement data syncs between Livestorm and HubSpot.

Within HubSpot, the Spendesk team can easily track which events prospects attend and how they engage with the content. These insights allow the team to follow up with prospects about the topics they care about.

Teamleader

Teamleader uses Livestorm for marketing webinars, attracting an average of 300 registrations per event. The marketing team relies on webinars as a lead generation tool, so registrants typically get added to an automated webinar workflow that nurtures them over time.

Syncing Livestorm data with HubSpot is key to the team's lead generation funnel. As Teamleader Marketing Automation Manager Maxim Beaten explains, "We do our lead scoring through HubSpot, so it was very important for us to integrate Livestorm with HubSpot and the rest of our tools."

Thanks to this integration, sales and marketing alignment is easy. Instead of transferring data manually, both teams can reference the same up-to-date data directly within HubSpot for marketing campaigns and sales follow-ups.

Get started with Livestorm’s HubSpot integration

Livestorm's powerful integration with HubSpot simplifies your entire lead generation setup. By syncing our webinar software with HubSpot's CRM data, you can automatically capture contact data, score prospects based on engagement, and trigger personalized follow-up sequences without manual data entry.

From registration to conversion, this integration makes sure no qualified lead falls through the cracks. Your marketing team can run automations in the background, and your sales team gets complete visibility into lead and contact activity.

Get started in minutes. Sign up for Livestorm and start testing our webinar platform at no cost.