Livestorm vs GoToWebinar

GoToWebinar still requires a download from participants and presenters

With Livestorm's entirely web-based experience, no download is required. You will bring more people to your webinars and miss less opportunities only for technical reasons.

GoToWebinar is famous for asking webinar attendees to download a software before participating.

This adds friction for registrants that will reduce your webinar's attendance overall. Downloading a third party software every time to attend a webinar is not B2B friendly.

Livestorm is the only mobile-friendly web-based webinar software

Livestorm was built with the users in mind: it’s modern, clean, simple to use, and mobile-friendly. And does not require an app.

Anyone, on Android or iOS can join a webinar using their mobile browser.

From landing pages to emails to the webinar room itself, Livestorm provides a UX that is above and beyond what GoToWebinar offers.

Better user experience means better conversion rates.

Livestorm is a 100% real-time, browser-based webinar software.

Providing a frictionless experience to participants directly increases the average attendance in every webinar session. Hence the need for a no-download webinar solution.

Plus, GoToWebinar runs with an outdated technology. Not supporting the new standards in live video streaming can result in delays between the presenter and what the participants actually view (and can create confusion), poor user experience or worst: connectivity issues.

Livestorm works in WebRTC. Real-time, with no install required from the participants nor the hosts.

Amp up your marketing with smart forms

Livestorm is built with marketers in mind, and we know how important it is to know your registrants. Generate a form to qualify your registrants up front.

Unlike GoToWebinar, Livestorm automatically fetches public information about your registrant, and fills the forms for them. You will be able to fetch basic information about the registrant and the company: name, role, seniority, even phone numbers.

Less info to fill in means better conversion rates. Then seamlessly integrate the form in any page of your choice.

Note that the third party data is also available in your exports. Your SDRs will love you.

Get actionable sales or marketing insights on your webinars.

Livestorm comes with analytics that give you a better understanding of your webinars’ audience, and lets you segment it: registrants to attendees ratio, expanded data on all participants (company, company size, industry etc.).

If you're hosting a sales webinar, all this data is available for you to properly target warmer leads afterwards.

If you're hosting a training webinar, it will be easier then to identify customers that need more care from your Customer Success team.

Customize and power your registration pages with custom code

What are your marketing efforts worth if you can't report on their results? Livestorm allows you to add custom code and tags to your webinar landing pages.

Track your registration page with any tool that requires a tag or pixel like Google Analytics, Facebook Ads or Intercom.

Additionally, you can customize your Livestorm webinar landing page's design and behavior with Javascript code snippets.

Advanced email automation workflows for meticulous marketers

GoToWebinar only allows you to send generic emails to all of your contacts.

When using Livestorm’s automated emails to keep your registrants on the loop, add custom variables to personalize the message and avoid sending bland paragraphs of generic text.

Livestorm's custom variables work with the Liquid template language, meaning you can also add loops and logic to your emails in addition to custom variables.