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There’s strong chance you need advice on hosting a virtual event for your business or improving your webinar landing page. \n\nVirtual conferences are a great way to promote your work and engage wider audiences. Creating a virtual event space for real-time communication with virtual attendees allows you to deliver valuable content to your clients or customers, while amplifying the voice and vision of your company, getting to know your online community and embracing all the opportunities of event partnership.\n\nThat’s why we’ve written up several comprehensive guides to making your virtual event a hit. Plus, you’ll get a wealth of social media promotion and virtual event ideas for your business, including tools for webinar promotion and advice for incorporating video conferences and event partnership into your marketing strategy. \n\nTake a look at seven strategic partnership examples including affiliate marketing and distribution partnership and try out our content ideas for social media event marketing and partnership marketing to boost your social media metrics. But first, you may be wondering how to encourage participation in virtual meetings or run an interactive event. We can tell you how to host engaging virtual events! And if you're asking yourself \"what is a webinar?\" before you even begin with webinar online marketing, that's OK too! These posts answer all your questions—even the simple ones.","Get virtual event ideas and elevate your marketing strategy with interactive events, event partnerships, and social media event promotion. ",{"id":1052,"alternativeVersions":1053,"_locales":1057,"fillerTextTitle":1058,"fillerTextText":1059,"name":972,"seoDescription":1060,"slug":973},"118558296",[1054,1055],{"locale":12,"value":973},{"locale":16,"value":1056},"ventes",[12,16],"How to sell products online","Is your sales team ready for an upgrade? These blog posts are for sales managers and account executives who need sales training to get up to speed with using video for sales and customer engagement. \n\nAny sales professional worth their salt will know that dull sales meetings are a straight road to customer churn. Because when it comes to meeting sales targets in a digital world, you need to know how to upsell during your product demo and deliver seamless customer onboarding (and client onboarding) using product demo videos and sales webinars. So, get ready to optimize your client onboarding process with better virtual selling videos and cross-selling advice.\n\nWith these Livestorm guides to video engagement for sales, you’ll never host a boring sales meeting again. These articles will help you onboard and retain customers with a sales meeting agenda that focuses on customer engagement. Find out how to use customer training to build a great customer education strategy and banish churn for good. And get the low-down on all the best customer onboarding tools to start using right now (time for a quick Loom, anyone?).\n\nOn top of all that, you can check out our top customer success metrics—from Customer Lifetime Value (LTV) to Monthly Recurring Revenue (MRR)—to help you accurately measure your progress and position yourself as a market leader. ","Learn how to sell online, minimize customer churn and increase customer engagement thanks to these resources. ",{"id":1062,"alternativeVersions":1063,"_locales":1067,"fillerTextTitle":1068,"fillerTextText":1069,"name":985,"seoDescription":1070,"slug":986},"118558300",[1064,1065],{"locale":12,"value":986},{"locale":16,"value":1066},"ressources-humaines",[12,16],"How to manage a remote team and improve internal communications","CEOs, managers, and HR teams at SMEs are all thinking differently since the rise of remote working. It’s clear that remote work and hybrid workplaces are here to stay, but virtual office management isn’t always easy.\n\nCompanies like yours need to know how to welcome a new team member virtually, give them an amazing remote orientation, and improve HR communication for existing remote employees while implementing futureproof plans for remote team building. \n\nTo help you get started, we’ve compiled all our expertise on improving your company onboarding workflow for both hybrid and fully remote employees, virtual onboarding best practices for the four phases of onboarding, and using onboarding technology for an automated employee onboarding process. \n\nWhile you’re here, learn why a good onboarding session and remote team activities are so important for fostering a great employee experience even in a totally virtual office, and test out activities like storytelling workshops, book clubs, and personality tests. \n\nAnd if that weren’t enough, dive into the challenges and benefits of working from home (whether it’s battling motivation or loving wearing whatever your want) and set up your home office for remote work with all the right tech and a perfectly curated back drop for video calling.","Discover tips on virtual office management, remote employee onboarding, and HR communication in these resources for the virtual office.",{"id":1072,"alternativeVersions":1073,"_locales":1075,"fillerTextTitle":1076,"fillerTextText":1077,"name":533,"seoDescription":1078,"slug":726},"118558297",[1074],{"locale":12,"value":726},[12],"How to engage students in remote learning","This content bank for virtual instructors, educators, and tutors will demonstrate how to be a good online teacher and help you get confident using virtual classrooms and online teaching tools.\n\nVirtual education can be a tricky field to master with so many barriers to online learning and hybrid learning. Online students do experience some problems with remote learning, but that doesn't mean you can't optimize your virtual training sessions for maximum student engagement. \n\nWith step-by-step guidance from Livestorm, you'll gain a deeper comprehension of online learning terms like Virtual Learning Environment (VLE) and Learning Management System (LMS), as well as the various platforms and software that support them (such as Wooclap and Edmodo).\n\nNot only will you achieve the best engagement strategies for virtual education and webinar training, but you'll uncover all the insight you need to become the best virtual teacher for your online course. Etiquette could be a good place to start for you, so don’t miss our piece on establishing virtual classroom rules for a positive learning environment.\n\nThen, decide which teaching platform will help you deliver completely remote or hybrid learning, and check the many ways to improve student engagement such as using breakout rooms, emoji reactions, and fun quizzes.","Browse expert advice for virtual instructors and teachers on how to engage students in remote learning, use online teaching tools, and deliver online classes.",{"id":1080,"alternativeVersions":1081,"_locales":1090,"fillerTextTitle":1091,"fillerTextText":1092,"name":1093,"seoDescription":1094,"slug":1085},"120138866",[1082,1084,1086,1088],{"locale":9,"value":1083},"fernbestimmung",{"locale":12,"value":1085},"remote-communication",{"locale":14,"value":1087},"comunicacion-remota",{"locale":16,"value":1089},"travail-hybride",[12,16,14,9],"How to improve remote communication","Any business owner, sales rep, or freelancer should know how to leveredge video engagement for business communication. Most employees want hybrid working and potential clients and investors much prefer connecting via a virtual meeting or online chat than spending time and money on excessive travel. \n\nA strong video engagement platform can do wonders for remote communication of any kind, whether that's freelancers, teachers, or even lawyers. Maybe you’re a lawyer and want to know about holding court arraignments via video call. You can find answers right here. \n\nNot sure what video engagement actually is? Livestorm can help! We've got loads of resources to help you harness video chat to increase stakeholder engagement when communicating remotely. We’ll also cover the basics: from understanding what web conferencing is and setting up an automated webinar, to knowing the benefits of using a video engagement platform in the workplace and choosing the right software for your sales and marketing funnel. \n\nVideo calls are far more personal than conference calls without video, so it's the only way to go if you want to elevate your remote communication strategy. Whether it's recording an on-demand webinar or making the most of engagement features like screen sharing, live Q&As, online surveys or online polls—we can help you introduce video engagement to your internal and external communication strategies.","Remote communication","Improve remote communication in your organization and engage stakeholders thanks to these video conferencing guides and resources.",{"id":1096,"alternativeVersions":1097,"_locales":1100,"fillerTextTitle":1101,"fillerTextText":1102,"name":1103,"seoDescription":1104,"slug":1099},"49465",[1098],{"locale":12,"value":1099},"product-updates",[12],"Where can I find Livestorm company updates?","If you’re an entrepreneur or startup company and you want startup news from Livestorm all about what we’re up to, you're in the right place! Discover what is happening during each funding round as well as major product updates and launches in these articles.\n\nRemember when we launched usage-based enterprise pricing or raised a $30m series B to accelerate product development and help us expand into North America? What about when we supported French companies to offer our services through the pandemic? Didn’t read these stories? You missed out! \n\nThis blog segment is for small business owners and tech startups looking for big company updates and many other topics. You’ll get valuable insights into the world of video conferencing, where you can host webinars and startup events to grow your audience and find out how to choose the right webinar software for your business goals. You’ll be first in line to use video engagement tools to elevate your virtual events and compete with other unicorn companies in your specific industry. \n\nAnyone growing a remote business in need of startup funding will be interested in our take on using virtual meetings to create a fantastic virtual working culture and deliver pitches to potential clients and stakeholders to secure startup business funding. Ready to join an ever-growing startup community and hear our c-level’s vision for the future of video engagement? Let’s go! ","Company updates","Find out the latest company updates and video engagement insights from Livestorm in these articles intelligible for anyone in the startup community.",{"id":1106,"alternativeVersions":1107,"_locales":1111,"fillerTextTitle":1112,"fillerTextText":1113,"name":517,"seoDescription":1114,"slug":668},"RFXn9yncRnG5zOdpmDcdtw",[1108,1109],{"locale":12,"value":668},{"locale":16,"value":1110},"sante",[12,16],"How to create high-impact healthcare online events","Explore our comprehensive healthcare webinar content blog, which features a wealth of insightful discussions and expert panels from industry leaders across various sectors of healthcare. Dive into a wide array of topics that cover the latest trends, innovations, and challenges facing the healthcare industry today. You'll discover valuable resources, including in-depth articles, research findings, and practical tips that are meticulously curated to enhance your understanding and keep you informed about the evolving landscape of healthcare. Our blog also provides case studies and real-world examples that illustrate the impact of these trends on patient care and health outcomes. Join us to deepen your knowledge, engage with thought-provoking content, and stay ahead in this critical field—empowering yourself to make informed decisions in your professional journey!","Explore our healthcare webinar content blog, featuring insightful discussions, expert panels, and valuable resources to enhance your understanding of the latest trends and innovations in the healthcare industry.",{"id":1116,"alternativeVersions":1117,"_locales":1120,"fillerTextTitle":1121,"fillerTextText":1122,"name":521,"seoDescription":1123,"slug":687},"dsz4ZxDvSQacP_7z_rsDsA",[1118,1119],{"locale":12,"value":687},{"locale":16,"value":687},[12,16],"How to create high-impact finance online events","Essential Guide to Online Finance Events: Tips and Insights\n\nDiscover the latest trends in finance through engaging online events. Whether you're looking to enhance your investment skills or learn about personal finance, these virtual gatherings offer valuable insights from industry experts. Join webinars, participate in virtual conferences, and explore interactive workshops to boost your financial knowledge. Stay updated on key topics, network with like-minded individuals, and elevate your financial literacy from the comfort of your home. Don't miss out on the opportunity to gain expert advice and connect with the finance community through online events!","Explore our finance webinar blog to gain valuable insights into the latest trends, strategies, and tips for managing your finance online events effectively. ",[1125,1139,1153,1167,1181,1193,1204,1218,1232,1245,1259,1273,1287,1299,1313,1327,1341,1354,1367,1378,1391,1404,1414,1427,1438,1450,1462],{"id":1126,"coverImage":1127,"date":1133,"description":1134,"slug":1135,"tag":1136,"title":1137,"updatedAt":1138},"56979235",{"id":1128,"alt":1129,"height":1130,"url":1131,"width":1132},"23863050","three women pointing at a computer smiling",3231,"https://livestorm.imgix.net/1127/1631540606-30-fun-virtual-team-building-activities-for-remote-teams.jpg",4957,"2021-09-22","Keep your remote teams engaged with these 30 virtual team building activities.","virtual-team-building",{"link":986,"name":985},"30 Fun Virtual Team Building Activities for Remote Teams","2023-02-22T15:25:25+01:00",{"id":1140,"coverImage":1141,"date":1147,"description":1148,"slug":1149,"tag":1150,"title":1151,"updatedAt":1152},"117544521",{"id":1142,"alt":1143,"height":1144,"url":1145,"width":1146},"45209829","man leans over a table covered in paper and sticky notes ",2816,"https://livestorm.imgix.net/1127/1647352658-planning.jpg",5605,"2022-03-16","In this article, we’ll go over the benefits of planning for your webinar and 7 top actionable tips to get you moving forward with your webinar marketing strategy. ","webinar-marketing-planning",{"link":966,"name":965},"Webinar Marketing Guide- 7 Strategies and Tips for Success","2023-02-22T15:21:24+01:00",{"id":1154,"coverImage":1155,"date":1161,"description":1162,"slug":1163,"tag":1164,"title":1165,"updatedAt":1166},"120772035",{"id":1156,"alt":1157,"height":1158,"url":1159,"width":1160},"46224995","interns on onboarding meeting",1962,"https://livestorm.imgix.net/1127/1648836811-dylan-gillis-kdeqa3atnby-unsplash_1_11zon.jpg",2943,"2022-04-13","Minimize new hire turnover and provide fantastic onboarding experiences: Learn about the 4 phases of employee onboarding and best practices here!","4-phases-onboarding",{"link":986,"name":985},"What are the 4 Phases of Onboarding? Tips & Best Practices","2023-02-22T15:17:54+01:00",{"id":1168,"coverImage":1169,"date":1175,"description":1176,"slug":1177,"tag":1178,"title":1179,"updatedAt":1180},"146621127",{"id":1170,"alt":1171,"height":1172,"url":1173,"width":1174},"49195663","What is Virtual Collaboration The Detailed Guide",855,"https://livestorm.imgix.net/1127/1677002165-what-is-virtual-collaboration-the-detailed-guide.jpg",1280,"2023-02-21","Collaboration happens all the time, even when you’re not formally planning it. Here’s how to make virtual collaboration effective and fun. ","virtual-collaboration",{"link":1085,"name":1093},"What is Virtual Collaboration? The Detailed Guide ","2023-02-21T18:59:49+01:00",{"id":1182,"coverImage":1183,"date":1188,"description":1189,"slug":1190,"tag":1191,"title":1185,"updatedAt":1192},"122157021",{"id":1184,"alt":1185,"height":1174,"url":1186,"width":1187},"46915279","11 Ways to Measure Your Virtual Event Success Metrics","https://livestorm.imgix.net/1127/1654870225-11-ways-to-measure-your-virtual-event-success-metrics.jpg",1920,"2022-06-14","Organizing a webinar and wondering how to gauge its performance? Use this comprehensive list of 11 top virtual event success metrics to find out.","virtual-event-success-metrics",{"link":966,"name":965},"2023-02-16T10:11:44+01:00",{"id":1194,"coverImage":1195,"date":1199,"description":1200,"slug":1201,"tag":1202,"title":1197,"updatedAt":1203},"146102750",{"id":1196,"alt":1197,"height":21,"url":1198,"width":1174},"49089319","Top 8 Virtual Training Platforms For Effective Corporate Learning in 2023","https://livestorm.imgix.net/1127/1674578662-top-8-virtual-training-platforms-for-effective-corporate-learning-in-2023.jpg","2023-02-03","Give your team the best learning experience with our list of the top virtual training platforms for 2023.","virtual-training-platforms",{"link":986,"name":985},"2023-02-15T21:10:36+01:00",{"id":1205,"coverImage":1206,"date":1212,"description":1213,"slug":1214,"tag":1215,"title":1216,"updatedAt":1217},"46604965",{"id":1207,"alt":1208,"height":1209,"url":1210,"width":1211},"19062647","Man working on his smartphone and laptop",4092,"https://livestorm.imgix.net/1127/1625577155-building-your-engagement-funnel-from-social-media-to-online-events.jpg",5685,"2021-07-06","We explore how successful brands use engagement funnels to authentically interact with their audience at each stage of the buying journey. ","engagement-funnel",{"link":966,"name":965},"Building Your Engagement Funnel: From Social Media to Online Events","2023-02-15T17:38:39+01:00",{"id":1219,"coverImage":1220,"date":1226,"description":1227,"slug":1228,"tag":1229,"title":1230,"updatedAt":1231},"101706962",{"id":1221,"alt":1222,"height":1223,"url":1224,"width":1225},"45376661","man wearing headphones sitting in front of laptop studying for virtual school",800,"https://livestorm.imgix.net/1127/1647443839-student-engagement2.jpeg",1200,"2022-02-10","Use this list of fun teaching tools and strategies to engage learners in the virtual classroom.","student-engagement-online-learning",{"link":726,"name":533},"9 Ways to Improve Student Engagement in Virtual Learning","2023-02-14T17:26:46+01:00",{"id":1233,"coverImage":1234,"date":1240,"description":1241,"slug":1242,"tag":1243,"title":1236,"updatedAt":1244},"122158502",{"id":1235,"alt":1236,"height":1237,"url":1238,"width":1239},"46915627","How to Align Internal and External Communication for Your Company",853,"https://livestorm.imgix.net/1127/1654875710-how-to-align-internal-and-external-communication-for-your-company.jpg",1279,"2022-06-16","9 best practices to align internal and external communication in your company to benefit your customers, employees, and your bottom line. ","internal-external-communication",{"link":986,"name":985},"2023-02-14T14:53:33+01:00",{"id":1246,"coverImage":1247,"date":1253,"description":1254,"slug":1255,"tag":1256,"title":1257,"updatedAt":1258},"34780756",{"id":1248,"alt":1249,"height":1250,"url":1251,"width":1252},"14516053","man signing a document",4016,"https://livestorm.imgix.net/1127/1619600232-everything-you-need-to-know-to-build-an-event-partnership-agreement.jpg",6016,"2021-05-11","Read our in-depth guide to event partnership agreements. Co-host events to expand your audience, gain new customers and crush your sales goals!","build-event-partnership-agreement",{"link":966,"name":965},"How to Write an Event Partnership Agreement? An In-depth Guide","2023-02-14T14:46:58+01:00",{"id":1260,"coverImage":1261,"date":1267,"description":1268,"slug":1269,"tag":1270,"title":1271,"updatedAt":1272},"69857266",{"id":1262,"alt":1263,"height":1264,"url":1265,"width":1266},"29214558","judges gavel with a judge behing it signing a paper",3648,"https://livestorm.imgix.net/1127/1635956278-8-ways-to-use-legal-video-conferencing-for-lawyers.jpg",5472,"2021-12-08","Discover 8 ways to use legal conferencing video calls to connect with clients, save time, grow your skills and interact.","legal-conferencing",{"link":1085,"name":1093},"8 Ways To Use Legal Video Conferencing For Lawyers","2023-02-13T16:40:15+01:00",{"id":1274,"coverImage":1275,"date":1281,"description":1282,"slug":1283,"tag":1284,"title":1285,"updatedAt":1286},"1524752",{"id":1276,"alt":1277,"height":1278,"url":1279,"width":1280},"13328633","facebook on a laptop",2144,"https://livestorm.imgix.net/1127/1618494144-8-reasons-why-brands-should-use-facebook-live.jpg",3237,"2019-10-08","If you’re wondering how to use Facebook Live for brands and how to choose between throwing one or a webinar, click to find out.","8-reasons-why-brands-should-use-facebook-live",{"link":966,"name":965},"How to Use Instagram and Facebook Live for Brands? A Marketer's Guide","2023-02-13T12:35:04+01:00",{"id":1288,"coverImage":1289,"date":1293,"description":1294,"slug":1295,"tag":1296,"title":1297,"updatedAt":1298},"122159969",{"id":1290,"alt":1291,"height":1174,"url":1292,"width":1187},"46916061","How to create a run of show template for a knock-out virtual event","https://livestorm.imgix.net/1127/1654889577-how-to-create-a-run-of-show-template-for-a-knock-out-virtual-event.jpg","2022-06-15","Use our simple guide to build an effective run of show template and run excellent virtual events. ","run-of-show-template-virtual-event",{"link":966,"name":965},"How to Create a Run of Show Template for a Knock-Out Virtual Event","2023-01-30T10:33:27+01:00",{"id":1300,"coverImage":1301,"date":1307,"description":1308,"slug":1309,"tag":1310,"title":1311,"updatedAt":1312},"66163292",{"id":1302,"alt":1303,"height":1304,"url":1305,"width":1306},"27628145","clothes hanging up in a showroom with plants ",2670,"https://livestorm.imgix.net/1127/1634564211-what-to-wear-for-your-virtual-interview.jpg",4000,"2021-11-03","Not sure what to wear for an interview? Choose your job interview attire with these tips for women's interview clothes and interview clothes for men. ","what-to-wear-interview",{"link":986,"name":985},"What to Wear for Your Virtual Interview?","2023-01-30T10:12:23+01:00",{"id":1314,"coverImage":1315,"date":1321,"description":1322,"slug":1323,"tag":1324,"title":1325,"updatedAt":1326},"109886029",{"id":1316,"alt":1317,"height":1318,"url":1319,"width":1320},"43785262","16 Engaging Virtual Fundraising Events: Ideas and Planning ",3333,"https://livestorm.imgix.net/1127/1646309462-pexels-alexander-suhorucov-6457563.jpg",5000,"2022-03-17","Planning a virtual fundraising event takes creativity, strategy, and collaboration. Here are 19 ideas to get you started!","virtual-fundraising-events",{"link":966,"name":965},"19 Ideas for Engaging Virtual Fundraising Events & How to Plan One","2023-01-23T19:29:35+01:00",{"id":1328,"coverImage":1329,"date":1335,"description":1336,"slug":1337,"tag":1338,"title":1339,"updatedAt":1340},"956902",{"id":1330,"alt":1331,"height":1332,"url":1333,"width":1334},"13317048","woman recording podcast",3223,"https://livestorm.imgix.net/1127/1618493451-blue-yeti-microphone-the-best-microphone-for-webinars.jpg",4834,"2019-08-22","We've been hosting webinars every week for years, testing many different setups. Here is our review of a few great microphones for webinars.","webinar-hardware-blue-yeti-microphone",{"link":966,"name":965},"Blue Yeti Microphone, the Best Microphone for Webinars","2022-12-07T15:41:04+01:00",{"id":1342,"coverImage":1343,"date":1349,"description":1350,"slug":1351,"tag":1352,"title":1353,"updatedAt":1340},"3187818",{"id":1344,"alt":1345,"height":1346,"url":1347,"width":1348},"13124021","big office space",3361,"https://livestorm.imgix.net/1127/1618390997-4-steps-for-organizing-a-successful-webcast.jpg",5041,"2020-02-24","Use our complete guide to how to webcast your event. Find out which steps, tools, and tech you need to succeed. ","4-steps-for-organizing-a-successful-webcast",{"link":966,"name":965},"How to Webcast an Event in 7 Easy Steps",{"id":1355,"coverImage":1356,"date":1362,"description":1363,"slug":1364,"tag":1365,"title":1366,"updatedAt":1340},"1616636",{"id":1357,"alt":1358,"height":1359,"url":1360,"width":1361},"13317024","two colleagues working at a desk",2202,"https://livestorm.imgix.net/1127/1618493247-5-customer-success-problems-and-how-to-solve-them.jpg",2892,"2019-10-17","Guiding customer success isn't easy. Here are 5 common problems you might face, and how you can solve them with webinars.","5-customer-success-problems-how-to-solve",{"link":973,"name":972},"5 Customer Success Problems and How to Solve Them ",{"id":1368,"coverImage":1369,"date":1373,"description":1374,"slug":1375,"tag":1376,"title":1377,"updatedAt":1340},"6451660",{"id":1370,"alt":59,"height":1371,"url":1372,"width":1225},"13010468",627,"https://livestorm.imgix.net/1127/1618322292-globe.png","2020-09-09","Our new native integration with Miro whiteboards helps distributed teams collaborate and present. ","engage-your-audience-with-miro-whiteboards",{"link":1099,"name":1103},"Engage Your Audience with Miro Whiteboards",{"id":1379,"coverImage":1380,"date":1386,"description":1387,"slug":1388,"tag":1389,"title":1390,"updatedAt":1340},"605957",{"id":1381,"alt":1382,"height":1383,"url":1384,"width":1385},"13328580","Mobile phone Youtube",3456,"https://livestorm.imgix.net/1127/1618493686-6-tips-to-reuse-repurpose-your-webinar-replays.jpg",5184,"2019-01-08","Looking for ways to use your webinars more efficiently? Here are 6 tips to repurpose webinars and drastically increase their shelf life.","6-tips-reuse-repurpose-webinar-replays",{"link":966,"name":965}," 6 Tips to Reuse & Repurpose Your Webinar Replays",{"id":1392,"coverImage":1393,"date":1399,"description":1400,"slug":1401,"tag":1402,"title":1403,"updatedAt":1340},"1789163",{"id":1394,"alt":1395,"height":1396,"url":1397,"width":1398},"13124189","young woman speaking during a podcast",3879,"https://livestorm.imgix.net/1127/1618392014-4-podcasts-formats-to-inspire-your-next-webinar.jpg",5811,"2019-11-19","In this post, we gather 4 common podcast formats and show you how they can be turned into webinars.","4-podcasts-formats-to-inspire-your-next-webinar",{"link":966,"name":965},"4 Podcast Formats to Inspire your Next Webinar",{"id":1405,"coverImage":1406,"date":1409,"description":1410,"slug":1411,"tag":1412,"title":1413,"updatedAt":1340},"19156532",{"id":1407,"alt":59,"height":1371,"url":1408,"width":1225},"13002940","https://livestorm.imgix.net/1127/1618321250-rocket.png","2021-02-09","Discover in this article how to use Livestorm's API to access, manage, and customize your data. Livestorm is integrated with apps like Pipedrive, Figma, Miro, and counting!","livestorm-public-api",{"link":1099,"name":1103},"Introducing Livestorm’s Public API ",{"id":1415,"coverImage":1416,"date":1422,"description":1423,"slug":1424,"tag":1425,"title":1426,"updatedAt":1340},"5799430",{"id":1417,"alt":1418,"height":1419,"url":1420,"width":1421},"13123992","scailing customer support",4004,"https://livestorm.imgix.net/1127/1618390663-scaling-your-customer-success-team.jpg",6000,"2020-08-06","Looking to build a scalable customer training and support strategy? Livestorm's Loïse Mercier shares her top tips for success.","scaling-your-customer-success-team",{"link":1085,"name":1093},"5 Steps to Building a Scalable Customer Training and Support Strategy",{"id":1428,"coverImage":1429,"date":1433,"description":1434,"slug":1435,"tag":1436,"title":1437,"updatedAt":1340},"1632602",{"id":1430,"alt":1431,"height":1250,"url":1432,"width":1252},"13317020","young woman working on her laptop","https://livestorm.imgix.net/1127/1618493141-improving-company-communication-with-hr-webinars.jpg","2019-10-22","Webinars are a great way to onboard new employees, communicate across departments, and streamline your process. Discover why they're so important for business communication.","improving-company-communication-hr-webinar",{"link":986,"name":985},"Improving Business Communication with HR Webinars ",{"id":1439,"coverImage":1440,"date":1444,"description":1445,"slug":1446,"tag":1447,"title":1448,"updatedAt":1449},"1489270",{"id":1441,"alt":1442,"height":1306,"url":1443,"width":1421},"13317038","calculator, money and a notebook","https://livestorm.imgix.net/1127/1618493348-6-tips-for-running-paid-webinars.jpg","2019-09-19","Online content is easy to find, but quality isn't. Here's why people are interested in paid webinars, and some ways that you can build your strategy to make it happen. ","6-tips-for-running-paid-webinars",{"link":966,"name":965},"6 Tips for Running Awesome Paid Webinars That Convert","2022-12-07T15:40:58+01:00",{"id":1451,"coverImage":1452,"date":1457,"description":1458,"slug":1459,"tag":1460,"title":1461,"updatedAt":1449},"54381035",{"id":1453,"alt":1454,"height":1383,"url":1455,"width":1456},"22589653","woman reading documents at a desk","https://livestorm.imgix.net/1127/1630087542-how-to-create-a-sales-webinar-that-will-wow-clientss.jpg",6144,"2021-08-30","A great sales training webinar can help you drive revenue and increase growth. Read our complete sales webinar guide.","sales-webinar",{"link":973,"name":972},"The Best Sales Training Webinar Guide for Driving Revenue and Growth ",{"id":1463,"coverImage":1464,"date":1468,"description":1469,"slug":1470,"tag":1471,"title":1466,"updatedAt":1449},"122564138",{"id":1465,"alt":1466,"height":1174,"url":1467,"width":1187},"47173048","20 Virtual Conference Engagement Ideas to Impress your Audience","https://livestorm.imgix.net/1127/1656968349-virtual-conference-engagement-ideas.jpg","2022-07-12","20 guaranteed ways to engage your virtual conference audience. Boost your brand and stand out from the crowd with these audience participation activities.","virtual-conference-engagement-ideas",{"link":966,"name":965},{"id":271,"ctaUpgradeNow":278,"ctaGetStartedForFree":276,"ctaGetDemo":626,"minRead":1473,"noCreditCard":1474,"noInstall":1475,"readTheCustomerStory":1476},"min. read","No credit card required","No software to install","Read the customer story",[1478,1736,1890,2006],{"id":1479,"alternativeVersions":1480,"_locales":1485,"_publishedAt":1486,"_updatedAt":1487,"trackName":55,"trackingBreadcrumbTitle":55,"blogPostCategory":1488,"blogPostAuthor":1491,"cluster":1500,"content":1530,"coverImage":59,"coverWithImgix":1583,"bottomContentOffer":189,"date":1587,"headerCta":333,"inlineContentCard":333,"inlineTextCta":333,"relatedArticles":1588,"relatedPillarPage":189,"seoDescription":1732,"sidebarContentCard":333,"structuredData":1733,"subtitle":1734,"title":1735,"slug":1482},"ShRX-JAoSFOwuRHlUYM20Q",[1481,1483],{"locale":12,"value":1482},"marketing-ai-banking",{"locale":16,"value":1484},"ia-marketing-banques",[12,16],"2025-09-02T15:47:40+02:00","2025-09-02T15:47:15+02:00",[1489,1490],{"id":1040,"name":965,"slug":966},{"id":1116,"name":521,"slug":687},{"id":1492,"avatar":1493,"jobTitle":1496,"name":1497,"shortDescription":1498,"slug":1499},"dBH_UqxfQS-I4JYCxx1aNw",{"id":1494,"url":1495},"Z2TA6K55RQu-YirsFDp2lQ","https://livestorm.imgix.net/1127/1750411963-photo-pro-alexia.jpg","Senior Content Manager","Alexia Orny","Alexia ORNY, Senior Content Manager at Livestorm is an expert in crafting high-impact content that drives visibility, engagement, and B2B growth.","alexia-orny",{"id":1501,"bottomContentCardCtaTitle":1502,"bottomContentCardText":1503,"bottomContentCardTitle":1504,"displayCustomerLogoSection":333,"headerCtaText":1503,"headerCtaCtaTitle":1502,"inlineContentCardCtaTitle":55,"inlineContentCardCtaLink":55,"inlineContentCardImage":59,"inlineContentCardTag":55,"inlineContentCardTitle":55,"inlineContentCardText":55,"pushCover":59,"pushCtaLink":55,"pushCtaTitle":55,"pushTag":55,"pushTitle":55,"relatedContentOffer":1505,"relatedPillarPage":59,"relatedPillarPageTitleOfTheBlock":1529,"textBasedInlineCtaText":1503,"title":1507,"urlForTheCta":55,"withoutContentOffer":333},"N32HwzmrRXOooToTtZ72OQ","Download now","Download the 2024 Finance and Banking Webinar Report","Gain actionable insights with the Finance and Banking Webinar Report",{"__typename":840,"id":1506,"trackName":55,"trackNameFallback":1507,"backgroundImage":1508,"coMarketing":333,"ebook":1513,"image":1515,"resourceType":1519,"shortDescription":1527,"slug":1528,"title":1507},"HfOp77f5Rx69hmhBnQkTjg","2024 Finance and Banking Webinar Report",{"id":1509,"alt":1510,"height":1511,"url":1512,"width":1511},"22456979","Bkack pattern background with livestorm waves",1296,"https://livestorm.imgix.net/1127/1629970209-pattern-square-black.png",{"slug":1514},"2024-banking-and-finance-webinar-report",{"id":1516,"alt":1517,"height":848,"url":1518,"width":850},"Es4vzGAXTdSe5JkNmZnFnw","Benchmark your webinar strategy Livestorm's Banking & Finance webinar report","https://livestorm.imgix.net/1127/1728636550-bank_report_2024_couv.jpg",{"id":1520,"color":1521,"cta":1522,"icon":1523,"name":1526},"23823627","pale-red","Download",{"id":1524,"name":1525},"149338178","pie-chart","Reports","Elevate your webinars with Livestorm's Finance and Banking Webinar Report. Uncover key insights and benchmark your performance among industry peers.","webinar-report-finance-2024","Learn more on the topic",[1531,1535,1540,1543,1547,1550,1553,1561,1564,1567,1570,1577,1580],{"id":1532,"__typename":1533,"text":1534},"FQzLaHDsRyiJsLSwT2uzDg","TextRecord","What if efficiency and human connection were no longer opposites? In a **banking sector** undergoing rapid digitalization, it’s essential to rethink how to engage clients. With AI and webinars, some players are managing to do both. This is the case for Pascal Bousquet (Head of Commercial Development at Crédit Agricole Transitions & Énergies) and Gilles Bertaux (CEO at Livestorm), who share their **vision of marketing** that is both useful, human, and impactful.",{"__typename":1536,"id":1537,"title":851,"text":1538,"cta":1502,"link":1539},"CalltoactionRecord","an4gt4VIQzeIcAvdtXbTBQ","Boost efficiency and maximize impact with our 15 strategies to incorporate AI into your webinar campaigns.","https://livestorm.co/resources/ebooks/ai-webinars-playbook?utm_source=livestorm&utm_medium=website_action&utm_campaign=0625_ai_ebook&utm_content=ls_blog",{"id":1541,"__typename":1533,"text":1542},"MWOpclrCTGmO4677dzSDaw","## **The Challenge**: Combining marketing performance with human support in the Banking Industry\n\n**Banking marketing** has long relied on close relationships. But how can this be maintained across thousands of clients in a context of accelerated digitalization, regulatory pressure, and scarce resources?\n\nFor Pascal Bousquet, Head of Commercial Animation at Crédit Agricole Transitions & Énergies:",{"id":1544,"__typename":1545,"text":1546},"aV19-qnvQxCTzGr0bkmeww","ContentQuoteRecord","\u003Cp>Our webinars help educate clients on new regulatory or energy challenges while fostering a genuine advisory relationship through the support of our regional branches.\u003C/p>",{"id":1548,"__typename":1533,"text":1549},"HyQUEbXrQ8GFO08f6BN4BA","In his case, online events hosted on Livestorm have become a central tool to:\n* Anticipate **regulatory changes in the banking sector**\n* Educate professional clients\n* Generate qualified leads for local teams\n\nAnd the results are impressive: up to 45% participation rates, above industry averages.\n\n## Scaling client education in Banking while keeping it Human\n\nThe **marketing strategy** implemented by Pascal Bousquet is well-oiled and, above all, deeply human. His team prepares comprehensive kits (content, invitation emails, follow-up messages…) that are then adapted and distributed by regional branches.\n\nThis model allows for shared production efforts while maintaining strong personalization at the local level. The result: thousands of participants for some formats, with a conversion rate reaching 50% (appointments booked after the webinar).",{"id":1551,"__typename":1545,"text":1552},"QEM8OmjfScekU-p3mjnp_w","\u003Cp>Success largely comes from the client targeting done by local teams. They know their portfolios and can invite the right profiles at the right time.\u003C/p>",{"id":1554,"__typename":1555,"image":1556},"XoNg_2vpTNSc48VS8kX-Lw","ImageRecord",{"id":1557,"alt":59,"height":1558,"url":1559,"width":1560},"bv4n_lBcTGm_zzrtcCRfiw",1067,"https://livestorm.imgix.net/1127/1751624009-inbanque-ia-relation-bancaire-credit-mutuel-livestorm.jpg",1600,{"id":1562,"__typename":1533,"text":1563},"OHBhzKKJT6qZ0xFVivZ2Ug","\n## **AI**: The invisible ally for Banks\n\nThe power of webinars doesn’t stop at the live event. Thanks to AI integration in Livestorm, Pascal Bousquet can now:\n* Automatically generate transcripts\n* Create summaries, excerpts, and reusable formats (eBooks, blogs, newsletters)\n* Analyze behavioral data and centralize it in the CRM…",{"id":1565,"__typename":1545,"text":1566},"eb2wFjbNS_mS7mdAPS-Yhw","\u003Cp>We can know who participated, for how long, what questions were asked… It’s a fantastic tool to feed regional teams’ dashboards and activate the right commercial levers.\u003C/p>",{"id":1568,"__typename":1533,"text":1569},"SFtnSTLYS4iHq6YK9XRBGg","This type of automated activation saves considerable time. According to a McKinsey study (2024), **AI applied to marketing** content management reduces processing and follow-up time after webinars by 40%.## Automation Doesn’t Replace Humans: It Amplifies Them\n\nGilles Bertaux reminds us:\n\n> AI should not be used to replace humans but to allow them to focus on what they do best: interaction, expertise, and relationships.\n\nThe goal is not to **replace client relationships in the banking sector** but to enhance them by removing time-consuming tasks. In the future, AI could even automatically answer questions live during a webinar using an enriched knowledge base or offer simultaneous translations of events.\n\nThese features are already under development at Livestorm ⚡️",{"id":1571,"__typename":1555,"image":1572},"VnLFBOBeQC6S2s-hiuDs6A",{"id":1573,"alt":59,"height":1574,"url":1575,"width":1576},"Ioz3mVB_T7WN0V6u8Dwn2w",1474,"https://livestorm.imgix.net/1127/1751624615-inbanque-gillers-bertaux-livestorm-ia-banques.png",2134,{"__typename":1536,"id":1578,"title":851,"text":1579,"cta":1502,"link":1539},"ONkjdY8yT1KYqI-EYBj6ig","Do more with less for a higher impact: How to repurpose webinar content effectively and promote it across multiple channels, gain valuable audience insights... and much more.",{"id":1581,"__typename":1533,"text":1582},"UvomCY_OROqHGtsRqV3zjQ","### Conclusion: A new era for Banking customer relations\n\nThe example of Crédit Agricole Transitions & Énergies shows that even in a decentralized organization, it’s possible to deploy powerful, personalized, and scalable client campaigns by striking the right balance between automation and human presence.\n\nPascal Bousquet concludes:\n> Our results speak for themselves: thousands of participants, a 50% appointment rate, and ROI that speaks volumes. It’s not magic: it’s a fine-tuned orchestration of content, tools, and teams.",{"id":1584,"alt":59,"height":1585,"url":1586,"width":1560},"SciH2j_dTte3qDb4vH1GcQ",900,"https://livestorm.imgix.net/1127/1751554145-ia-banque-credit-mutuel-livestorm-relation-client.jpg","2025-09-07",[1589,1622,1687],{"id":1590,"_firstPublishedAt":1591,"blogPostCategory":1592,"content":1595,"coverImage":59,"coverWithImgix":1615,"slug":1619,"subtitle":1620,"title":1621},"SK6jPtoATueO-2DbLjTv5w","2024-01-22T15:44:41+01:00",[1593,1594],{"id":1052,"name":972,"slug":973},{"id":1116,"name":521,"slug":687},[1596,1599,1600,1603,1604,1607,1608,1611,1612],{"__typename":1533,"id":1597,"text":1598},"B08MvghjS6mM1R6tD09Emg","Looking to connect with borrowers or account holders _without_ requiring in-person visits? **Video banking gives financial institutions a reliable way to serve customers in virtually any location.**\n\nFrom customer onboarding to promotional demos, this technology works for a wide range of solutions. When done right, it can even build stronger relationships and improve loyalty.\n\nSo is video banking an intelligent choice for your financial institution? By the end of this article, you'll have a complete understanding of common use cases, typical benefits, and a quick guide to implementing this technology.\n\n\n## What is **video banking**?\n\nVideo banking is a digital tool that enables banks, credit unions, and lenders to offer services via video conferencing. This technology allows financial representatives to **consult with customers, present offers, and answer questions in real-time through a live video feed**.\n\nWith video banking, your organization can give customers the option to initiate a video call with customer success or sales representatives. It's ideal for education, support, and promotions.\n\n\n## How **does video banking work**?\n\nCurious how video banking could align with the services your organization already offers? These use cases typically create the most value for banks and credit unions:\n\n\n* **Customer onboarding sessions:** Video training led by an expert who can provide personalized advice and answer customer questions about relevant financial products\n* **Customer advisory meetings:** Timely financial news or reporting related to regulatory reforms, unusual economic situations, or significant changes in the market\n* **Commercial offer promotions:** Targeted presentations of new banking or insurance products, typically led by a member of the sales team\n\n\n## Why **financial institutions should use video banking**\n\nVirtual banking can give both banks and customers an advantage. Some of the most significant benefits include the following.\n\n\n### Enhanced efficiency\n\nFor customers, **the efficiency of digital banking is unparalleled**. Instead of taking time to travel to a physical location and wait for an appointment, they can connect with an advisor at their convenience via a remote video call.\n\nIncreased efficiency can also benefit your team. When you give customers a faster way to make face-to-face connections with advisors, your team may be able to **shorten the sales cycle for upsells and new customer acquisition**.\n\n\n### Improved customer access\n\nCurrent and potential customers may not have a realistic option to visit your bank or credit union in person, even if they want to do so. If your financial institution has few physical branches, offering **video banking can significantly improve accessibility**.\n\nWith video conferencing technology, customers can connect with advisors from virtually any location. As a result, they can access banking solutions from work, home, or anywhere in between.\n\n\n### More opportunities to educate\n\nBecause this technology is more accessible _and_ more convenient, video banking allows customers to connect with advisors more frequently. That means **advisors have more opportunities to interact with customers and educate them about financial products**.",{"__typename":1555},{"__typename":1533,"id":1601,"text":1602},"G2Kb0NQJSG-ThL4B8Bds2g","The more customers know about financial options, the more likely they may be to adopt or invest in these solutions. Increased loyalty and improved customer relationships may result.\n\n\n### Increased customer satisfaction\n\nVideo banking services that improve efficiency and provide real value often increase customer satisfaction. To [measure this metric](https://livestorm.co/blog/customer-success-metrics), integrate surveys into your video banking services. That way you can ensure customer satisfaction and service quality both remain as high as possible.\n\n\n### Decreased operating costs\n\nWill video banking fully replace in-person services at your bank branches? In most cases, probably not. A complete digital transformation may not be the end goal for most financial institutions.\n\nHowever, offering advisory services and customer onboarding via video banking can help limit the staff and space needed at physical locations. Over time, this shift can lead to a substantial reduction in operating costs.\n\n\n## How to **implement video banking**\n\nImplementing digital banking services is more straightforward than you may think. Use these steps as a framework for rolling out a video banking experience to your customers.\n\n\n### 1. Choose relevant video banking services\n\nVirtual banking can encompass many different offerings. To identify the right services to include in your initial rollout, use one of these approaches.\n\n\n#### Review your organization's goals\n\nFirst, **consider your financial institution's goals for customer acquisition, customer lifetime value, and customer success**. Which creates the most value for your organization? Which is the most difficult (i.e., expensive or inefficient) for your team to achieve?\n\nUse these findings to identify where video banking could make the most significant impact. For example, providing virtual customer assistance may decrease internal costs dramatically _and_ create substantial value for account holders.\n\n\n#### Survey customers and prospects\n\nReferencing internal data is a smart place to start. But it's just as important to survey your current and prospective clientele. That way you can **confirm you're planning services that customers truly want and will actually use**.\n\nTo poll your customer base, add a survey to your website or display a QR code in bank branches. Then invite customers to rank potential video services in order of preference. Ask them about their preferences for virtual vs. in-person services.\n\n\n#### Perform competitive research\n\nDo you have a true competitive advantage over other financial institutions? One way to create a superior customer experience is to **offer virtual services the competition doesn't provide**.\n\nTo do so, review your top competitors' virtual offerings. Make a note of what they provide—and, more importantly, what they don't offer customers. Then use this list to guide your planning.\n\n\n### 2. Select video conferencing software\n\nOnce you've identified the primary use cases for your organization, take time to evaluate the best video banking platforms. Look for [virtual meeting software](https://livestorm.co/online-meeting-software) that:\n\n\n\n* Allows customers to **book banking appointments** at convenient times.\n* Hosts **secure 1:1 video chats** with account holders or prospective customers.\n* Is **browser-based** and doesn't require users to download another app.\n* **Provides analytics** so you can pinpoint what's working and what needs improvement.\n\nIt's also important to choose **software that integrates seamlessly with the tools you already use**. Look for a platform that works with your organization's website and scheduling system as well as with your customer service and customer relationship management (CRM) tools.",{"__typename":1555},{"__typename":1533,"id":1605,"text":1606},"d4URIuy_T-yZpqr16vnisw","With Livestorm's video conferencing software, [financial institutions](https://livestorm.co/industries/finance) can gain a competitive edge. In addition to virtual meetings and rooms, Livestorm also supports virtual events that can help banks and credit unions establish authority and improve loyalty.\n\n\n### 3. Establish appropriate security measures\n\nWhether you plan to use video banking for support, sales, or education, [digital security](https://security.livestorm.co/)** should be a top priority**. Before choosing a software platform, review the security protocols closely.\n\nThe most [secure video conferencing software](https://livestorm.co/blog/most-secure-video-conferencing-software) offers:\n\n* SOC 2 (Service Organization Control Type 2) compliance\n* IDS/IPS (intrusion detection and prevention system) to prevent malware\n* TLS 1.2 (Transport Layer Security for end-to-end data encryption\n* SSO (single sign-on) and MFA (multi-factor authentication) options\n* ISO 27001 (Information Security Management) compliance\n* GDPR (General Data Protection Regulation) compliance\n\nThese standard security features are just the beginning. Any video banking software you choose should also offer backup and erasure options to protect your organization's data.\n\nIn addition, the most reliable digital platforms have [service-level agreements](https://www.atlassian.com/itsm/service-request-management/slas) (SLAs) with guaranteed uptime. Look for a solution that offers as close to 100% uptime as possible. That way you can ensure your team can provide consistent service with minimal interruptions.\n\n\n### 4. Onboard your customer success and sales teams\n\nOnce you've chosen the right video banking platform for your organization, it's time to bring your sales and [customer success teams](https://livestorm.co/blog/scaling-your-customer-success-team) on board. Get them familiar with workflows for:\n\n\n* Meeting one-on-one with current or potential customers in dedicated virtual rooms\n* Scheduling one-time or recurring presentations to share news or present product demos\n\nAdding consistent branding to virtual meetings and conference rooms can go a long way to inspire trust. Ensure all team members use the same approved **virtual backgrounds and branding** when meeting with customers.",{"__typename":1555},{"__typename":1533,"id":1609,"text":1610},"akrXx2nnR9i_N8la0uQiuQ","Registration pages, email reminders, and follow-up messages can be just as important as the meetings themselves. Whether you use your video banking platform's tools or integrations with your existing software, take time to **set up pre- and post-appointment communication**.\n\n\n### 5. Promote video banking services to customers\n\nFinally, you're ready to roll out video banking services to prospects and customers. To encourage adoption, consider announcing these services via your organization's:\n\n\n\n* Website (e.g., a banner, popup, or chat window)\n* Email list (e.g., a dedicated email announcement)\n* Social media (e.g., organic or paid promotions)\n\nIf you choose a browser-based platform like Livestorm, customers won't need to worry about downloading or updating an app. Instead, they can simply click a link or button to join a virtual meeting or conference room directly in supported browsers.\n\n**Review your team's video banking analytics regularly.** Monitor both usage and success metrics. For example, which services are most popular with customers? Which ones generate the most revenue for your organization? Use your findings to fine-tune your offerings.",{"__typename":1555},{"__typename":1533,"id":1613,"text":1614},"ASAfrVCOSEikEq_k66NLTQ","## Livestorm for video banking\n\nOffering video banking services doesn't have to be complicated. **With Livestorm, financial institutions can provide everything from virtual meetings for customer success to video conferences for education and promotion.**\n\nHere's how Livestorm can simplify your video banking setup:\n\n\n\n* Browser-based software that employees and customers can access without an app\n* Virtual meeting rooms for 1:1 conversations and conference rooms for presentations\n* Integrations with scheduling tools and CRM systems\n* Robust security features to protect data and sensitive information\n\nLivestorm enables your team to do more than merely meet with customers. With our video meeting software, you can also follow up with customers, build better relationships, and improve both loyalty and lifetime value.",{"id":1616,"alt":1617,"height":1371,"url":1618,"width":1225},"NGsAbPBwTR6y27HU9lZ-AA","video banking representative","https://livestorm.imgix.net/1127/1705885493-video-banking.jpg","what-is-video-banking","Discover the benefits of video banking for financial institutions and learn how sales and customer success teams can add value with this technology.","Video Banking: What It Is + How to Implement It",{"id":1623,"_firstPublishedAt":1624,"blogPostCategory":1625,"content":1627,"coverImage":59,"coverWithImgix":1680,"slug":1684,"subtitle":1685,"title":1686},"f0rip2ZFQIqJngFiilCV5Q","2024-10-21T15:10:38+02:00",[1626],{"id":1040,"name":965,"slug":966},[1628,1631,1633,1636,1637,1640,1641,1644,1645,1648,1649,1652,1653,1656,1657,1660,1661,1664,1665,1668,1669,1672,1673,1676,1677],{"__typename":1533,"id":1629,"text":1630},"A01oKy2BRky5ZYXxh1p8Dg","Wish that podcast you spent hours producing could reach more listeners? Want to get your latest video series in front of more viewers? Repurposing makes it easier for your audience to consume your content and creates more value for the business.\n\nIn this article, we'll cover how to repurpose content, why you should prioritize this approach, and best practices to follow. We'll also include examples of repurposed content you can use to guide your strategy.\n\n\n## What is content repurposing?\n\n**Content repurposing is the process of reusing written, visual, audio, and video content across different channels, often by transforming it into new formats.** This practice makes the content accessible to a larger audience.\n\nIt's important to note that repurposing isn't the same as simply sharing content. **Repurposing generally involves modifying the content or changing its format—such as recapping a virtual event in an email newsletter.**\n\n\n## Why it's so important to repurpose content\n\nNeed to get buy-in for your content repurposing strategy? Here's why this approach is crucial for [marketing teams](https://livestorm.co/teams/marketing).",{"__typename":1632},"ContentYoutubeVideoRecord",{"__typename":1533,"id":1634,"text":1635},"N0HSzVc5TziuAHJj2wVkQA","### Reach a wider audience\n\n**One of the biggest perks of repurposing is the ability to get your content in front of more people.** For example, say your virtual event attracts 1,000 attendees—but your goal is to reach 1,500 people.\n\nYou can make progress toward that goal by turning sessions and takeaways into new content formats. Then, you can easily [promote your online event](https://livestorm.co/blog/14-ideas-for-promoting-your-next-online-event) across different marketing channels.\n\n\n### Connect with customers on new channels\n\nWant to get better results from your blog, podcast, or [video marketing](https://livestorm.co/resources/guides/video-marketing)? Producing more of the same content may not help you reach that goal.\n\nInstead, rethink your content marketing strategy and turn what you already have into new formats. This way you can **connect with your [ideal customer profile](https://livestorm.co/blog/ideal-customer-profile) (ICP) on more channels—such as sharing blog snippets on social media**.\n\n\n### Accelerate content production\n\nTo stand out in a crowded space, your brand has to be visible. That's why many brands pump out social media posts, infographics, and viral videos as fast as they possibly can.\n\nFor big firms with internal marketing teams, this might not present much of a problem. But for smaller, more agile players, creating enough content can be quite the challenge.\n\n**Repurposing is a great way to accelerate content production without sacrificing quality.** This approach allows you to produce a steady stream of content without breaking a sweat or getting left in the (digital) dust.\n\n\n### Increase conversion opportunities\n\nThe more content you publish across channels, the more opportunities you create for your audience to convert. In particular, repurposing videos can help increase conversions.\n\nThere's tons of evidence to show that adding a video marketing material boosts conversions. In fact, [38.6% of marketers consider video](https://blog.hubspot.com/marketing/landing-page-stats) **the most important landing page element for increasing conversions**.\n\nVideo is a great way to influence customer decisions. The format is engaging to watch, and it conveys messages quickly and colorfully without requiring the viewer to read or scroll. Think of it as a plug-and-play format that can quickly convince people to complete a specific action.\n\n\n### Reduce production costs\n\n[Repurposing webinar content](https://livestorm.co/blog/6-tips-reuse-repurpose-webinar-replays) is a great way to maximize the ROI of your content strategy. **Every time you rework existing content into a new platform or format, you save the time and money it would cost to create something brand new.**\n\nPlus, each new version amplifies the value of the original content. That's great news for your team's stress levels and the business's bottom line.\n\n\n## 11 Ways to repurpose content across marketing channels\n\nUse these ideas to repurpose content and get more value from your [B2B marketing strategy](https://livestorm.co/blog/b2b-marketing-strategies).",{"__typename":1632},{"__typename":1533,"id":1638,"text":1639},"Xro3YIjER32a5h7e40d4-g","### 1. Transform a webinar into a blog post\n\nWhen you want to drive more traffic to your webinars, turning them into blog posts is a smart solution. By optimizing blog posts for search, you can attract more traffic to your site and get more video views.\n\nTransforming a [video event](https://livestorm.co/blog/virtual-event-marketing-guide) into a blog post takes a little legwork, but the process is pretty straightforward. Download a recording of the event and transcribe the audio automatically.\n\nThen, use the transcript to build a blog draft. Embed the source video in the final post so that any interested viewers can click to watch.\n\nFor instance, this [blog post by Agorapulse](https://www.agorapulse.com/blog/how-to-use-ai-to-make-money/) transforms a virtual event into long-form written content. The blog post highlights takeaways and quotes from the speakers and includes a link to view the original video.\n\n\n### 2. Recap a webinar in an email newsletter\n\nYou can turn your event content into a newsletter using a similar process. Transcribe the audio and identify takeaways that are likely to capture your audience's attention. When you repurpose event content, Include a link to the recording so viewers can still watch, even if they couldn't attend the live event.\n\nFor example, Livestorm recently partnered with Customer.io and ChartMogul on a webinar covering [how to nurture and convert leads](https://app.livestorm.co/livestorm/nurture-convert-with-harmonized-digital-events-and-email) by aligning your digital events and email strategies.\n\nOur follow-up email features a brief recap with several highlights from the event. It also has a link to watch the video on demand, which allows us to get more mileage out of the event.",{"__typename":1555},{"__typename":1533,"id":1642,"text":1643},"fOI3ojiAQhG2oKu2cG7i8A","### 3. Cut long-form videos into short-form videos for social media\n\nLong-form videos and ultimate guides can be great for covering complex topics and sharing a lot of in-depth information. But viewers who usually consume short-form content may never see long-form videos in their feeds.\n\nFortunately, you can easily repurpose long-form videos into shorter pieces of social media content. Identify a few of the most compelling 15-second to 3-minute clips from the full version and turn them into short vertical videos.\n\nConsider adding captions to make them more accessible for viewers. Then, publish the short-form videos to different social media channels as YouTube shorts, TikTok videos, Instagram reels, or LinkedIn videos.\n\nFor instance, Surfe repurposed the long-form video below into this [YouTube short](https://www.youtube.com/shorts/xggbLPnGXps). The software company also published the short-form version of the video as a [LinkedIn video](https://www.linkedin.com/posts/surfe_salestips-salestools-upselling-activity-7247927198546825218-6f-J).",{"__typename":1632},{"__typename":1533,"id":1646,"text":1647},"XRqy_yCjSHSTdjFuN7zGDg","### 4. Restream a live event to other networks\n\nWant to attract the largest audience possible to your next virtual event? [Hosting webinars](https://livestorm.co/blog/host-webinar) via Livestorm is a great place to start.\n\nBut **when you [restream online events](https://livestorm.co/restreaming) to multiple channels, you make them accessible to even more viewers**. With Livestorm, you can simultaneously restream to up to five platforms, including social media platforms like YouTube, LinkedIn, Facebook, and X.\n\nFor example, we used Livestorm to host a [webinar about repurposing content](https://app.livestorm.co/livestorm/ways-to-repurpose-your-webinar-content). Then, we [restreamed the event to LinkedIn](https://www.linkedin.com/video/live/urn:li:ugcPost:7186363167780818944/) to maximize attendance.",{"__typename":1555},{"__typename":1533,"id":1650,"text":1651},"EeDttFaBTdayhdYV8P1_4g","### 5. Upload a virtual event to other networks\n\nDidn't make a plan to restream your virtual event as it happened? Don't worry: you can still repurpose it after the [event livestream](https://livestorm.co/blog/beginner-guide-livestreaming) ends.\n\nYou can always upload [pre-recorded webinars](https://livestorm.co/webinar-glossary/pre-recorded-webinar) to platforms that support long-form video like YouTube, Facebook, and LinkedIn. However, you don't have to post the entire event as-is.\n\nHere, we took a snippet from a recent Livestorm event and uploaded it as a video on YouTube. Then, we added a link to the full panel discussion in the video description.",{"__typename":1632},{"__typename":1533,"id":1654,"text":1655},"RtmJ0aNuRDGgDhbgRWvilw","### 6. Make your event available on demand\n\nPlanning to use virtual events as [lead generation tools](https://livestorm.co/blog/lead-generation-tools)? **Instead of publishing them publicly, transform your online events into lead magnets.**\n\nTurn event recordings into [on demand webinars](https://livestorm.co/webinar-software/on-demand-webinars) that viewers can watch asynchronously. Ask viewers to share their contact information in exchange for access to the content.\n\nFor instance, [Spendesk hosted a webinar](https://app.livestorm.co/spendesk/build-an-efficient-finance-ops-team-for-your-saas-business) about how to create a finance operations team for SaaS businesses. The webinar is now available as an on demand event via Livestorm.\n\n\n### 7. Summarize a podcast episode in a blog post\n\nWhen you want to attract more listeners to your podcast, repurposing can help. While some podcast hosts simply publish transcripts and call it a day, consider taking your blog content a step further.\n\nInstead of sharing the conversation word for word, make the episode easier to consume by summarizing it and highlighting key points. Then, **incorporate relevant keywords and on-page SEO best practices to make the podcast easier for people to find via search**.\n\nFor example, rather than a transcript, this [MadKudu podcast episode](https://www.madkudu.com/plg-confessions/how-plg-is-changing-revops) includes a summary and an embedded video of the conversation.\n\n\n### 8. Highlight takeaways from a report in a blog post\n\nOriginal reports can be incredible for building brand authority and attracting backlinks. Yet in-depth reports can be difficult to digest, which may limit their reach. To get your reports in front of as many people as possible, turn them into different content types that are easier to read.\n\nFor example, we repurposed Livestorm's 2024 Healthcare Webinar Report into blog content. In this [healthcare webinar report breakdown](https://livestorm.co/blog/healthcare-webinar-report-2024), we highlight important insights and include charts for better readability. The blog post also includes a link to download the full report.\n\n\n### 9. Turn snippets from a blog post into a social media post\n\nWhen you need to drive more traffic to your website, create content for social media sites. Break blog posts into multiple pieces of content and publish them as bite-sized social media posts.\n\nFor instance, we shared highlights from a recent Livestorm article in [this LinkedIn post](https://www.linkedin.com/posts/livestorm_hcpengagement-pharmamarketing-activity-7249391841064710144-8UqE). The post also includes a link to the original content piece so readers can skim the complete article.",{"__typename":1555},{"__typename":1533,"id":1658,"text":1659},"F8LFOr3VQ_uxFjbS8Z3t4w","### 10. Show essential stats in a social media post\n\nHave more in-depth blog posts or reports to share on social media? Turn them into visual content and share them as images or carousels.\n\nFor example, we repurposed our 2024 Banking and Finance Webinar Report into multiple slides. Then, we uploaded them as an interactive [LinkedIn carousel](https://www.linkedin.com/posts/livestorm_webinars-in-the-finance-and-banking-indsutry-activity-7242514026671296514-IrXo) that followers can swipe through to see insights.",{"__typename":1555},{"__typename":1533,"id":1662,"text":1663},"d6RnBryDTfGU32t5ocabqA","### 11. Share a great quote in a social media post\n\nWant to share a great quote from a podcast interview or a testimonial from a customer? Transform it into a social media graphic and share it on your company's social channels.\n\nFor instance, Livestorm compiled several [customer testimonials from G2](https://www.linkedin.com/posts/livestorm_livestorm-named-leader-by-g2-fall-2024-activity-7244317111701880832-K0uy). We uploaded them as a LinkedIn carousel as a creative way to announce our Fall 2024 G2 badges.",{"__typename":1555},{"__typename":1533,"id":1666,"text":1667},"MHAPGrzwSHy7Fg5fB5XOzw","### 12. Embed video clips into landing pages\n\n \n\n[Landing pages](https://livestorm.co/blog/webinar-landing-pages) that contain videos tend to convert better than those with text and images only. The easier your product or service is to understand, the faster your visitors click tend to click that “sign up” button.\n\nVideos also boost conversion rates because they attract an audience that's highly poised to buy. Viewers watching a how-to video or an educational seminar almost always have a problem to solve.\n\nOne great example of a company that uses video to leverage prime buyer intent is The Home Depot. The company has cultivated a rich library of how-to videos. This resource hub features videos about plumbing, drywall repair, picture hanging, and countless other home repair topics. After the video piques customers’ interest, the supplies they need are just a click away.",{"__typename":1555},{"__typename":1533,"id":1670,"text":1671},"IdRJuLhCRhiFZamt8SegjQ","### 13. Turn it into an ebook\n\nOnce you’ve held a few webinars on the same theme, you’ll eventually wind up with enough information to fill a book. Ebooks are a great way for any brand or company to create value via backlinks or generate leads.\n\nWhen composing an ebook, you can go about it the traditional way, by including all the notes, facts, and figures from your webinars. Or, you can do something a little different by making an interview-style ebook that highlights your expertise. For example, consider a headline like “A 15-year industry veteran shares the top marketing mistakes B2B brands make.”\n\n\n### 14. Turn it into a podcast\n\nEver wanted to [make a podcast](https://livestorm.co/blog/4-podcasts-formats-to-inspire-your-next-webinar) but couldn't find the time? Well, now’s your chance to join the pod revolution. To repurpose your video event as a podcast, all you have to do is download the audio (a feature offered by most webinar software tools), use a sound editor to add an intro and outro, and export it as an MP3 file.\n\nOnce you’ve got your podcast saved, you can upload it to popular podcast platforms. You can also include your own social media channels and website in your content distribution strategy.\n\nThe only thing to keep in mind is that listeners won’t be able to see any visual elements that you shared or discussed in your event. You can solve this problem by adding links to visual resources in the show notes.\n\nOne B2B podcast we've historically enjoyed is [The Animalz Content Marketing podcast](https://www.animalz.co/blog/podcast/), which provides listeners with solid, actionable guidance on building a robust content strategy. Even though that topic has been covered extensively, Animalz offers insight that’s surprisingly fresh and unique.\n",{"__typename":1555},{"__typename":1533,"id":1674,"text":1675},"E8kkXAPgSNKSfBNKD70Irg","## Best practices for content repurposing\n\nWhile there aren't any strict repurposing rules, there are a few best practices you should keep in mind. Use them to simplify your content creation workflow.\n\n\n### Transform and adapt content rather than cross-posting\n\nRepurposing and cross-posting are both valid strategies. However, they use different workflows:\n\n\n\n* **Cross-posting involves publishing the exact same content to multiple platforms, often all at once.**\n* **Repurposing involves transformation, and it can take place over weeks or months.**\n\nWhen you repurpose your content, change the format or adapt it to the channel where you plan to publish. For example, take a virtual event and turn it into written takeaways for your email newsletter, a complete recap for your website, and short-form videos for social media.\n\n\n### Prioritize evergreen or top-performing content\n\nThere's no need to wait. You can start repurposing the new content your team creates today.\n\nBut you can also repurpose old content to get more mileage from the videos, blogs, and reports you already published. Not sure where to start? **Begin with evergreen content that's always relevant or go with top-performing content that got traction on other channels.**",{"__typename":1632},{"__typename":1533,"id":1678,"text":1679},"K3Tl3IBBSESbAZMKL4xvNg","### Repurpose content into several smaller pieces\n\nWhy repurpose an old blog post or a major report once when you can create multiple pieces of content instead? **By breaking down long-form content into several smaller pieces, you get more chances to test what works.**\n\nAs you collect data, you'll learn what type of content works best for your audience. Then, you can fine-tune your repurposing strategy further.\n\nCan't decide what to prioritize? Start with the channels and formats that align with your marketing goals. For example, if you aim to grow your organization's YouTube channel, focus on long- and short-form video.\n\n\n### Create repeatable workflows for more efficient repurposing\n\nAlthough repurposing transforms existing content, it still takes effort and resources to carry out. To make the content recycling process a little easier, create a workflow that you can repeat.\n\nFor example, every time you publish a podcast episode, transcribe it immediately so you can turn it into a blog post. Then, identify five clips to turn into short-form videos or social media graphics.\n\n\n## Livestorm to repurpose webinar and virtual event content\n\nThe first step in any repurposing strategy is creating high-quality content to distribute in various formats. Livestorm is your video engagement platform for:\n\n\n\n* Hosting webinars with just a few or 1,000+ participants\n* Restreaming virtual events across multiple platforms\n* Providing on-demand events attendees can view at their convenience\n* Using [Livestorm integrations](https://livestorm.co/integrations) to sync with your marketing software\n\nWant to put our webinar platform to the test? [Sign up for a free Livestorm account](https://app.livestorm.co/#/signup) and organize your next online event in minutes.",{"id":1681,"alt":1682,"height":1371,"url":1683,"width":1225},"cWLx2BY5TJut8teKvJjsyg","marketer repurposing content","https://livestorm.imgix.net/1127/1729514482-repurpose-content.jpg","repurpose-content","Learn how repurposing content boosts reach and engagement. Get ideas to repurpose content across formats and channels to amplify marketing efforts.","14 Ways to Repurpose Content to Increase Reach",{"id":1688,"_firstPublishedAt":1689,"blogPostCategory":1690,"content":1692,"coverImage":59,"coverWithImgix":1723,"slug":1729,"subtitle":1730,"title":1731},"Lzfvw_V-R_mqS5RRKouFJA","2024-10-16T11:33:03+02:00",[1691],{"id":1116,"name":521,"slug":687},[1693,1696,1697,1700,1701,1704,1705,1708,1709,1712,1713,1714,1717,1718,1721],{"__typename":1533,"id":1694,"text":1695},"OohF6yWwSlaQXUOclLt2JQ","As the banking and finance sector embraces digital transformation, [webinars](https://livestorm.co/resources/guides/what-is-a-webinar) have emerged as a **crucial tool for engagement**, education, and brand building. \n\nThese online events allow institutions to reach a broader audience, share valuable insights, and establish thought leadership in a competitive market. \n\nIn our [2024 Banking and Finance Webinar Benchmark](https://livestorm.co/resources/reports/webinar-report-finance-2024), we dive deep into the key trends and data that reveal how organizations in this sector can **maximize the effectiveness of their webinars**, from content strategies to audience interaction and beyond.\n\n\n## Webinar Frequency in Banking & Finance\n\nFinancial sector organizations hosted an average of **15 webinars annually**, surpassing other industries by 7%. These financial webinars cover topics like regulatory updates and investment strategies, offering valuable insights to professionals and clients. ",{"__typename":1545},{"__typename":1533,"id":1698,"text":1699},"WIPyRJGiTriMdSFCqXxCTg","The second half of the year, being heavier for webinars in the industry, we expect a surge in the total number of webinars compared to 2023. This increase is driven by a focus on **marketing and communications** after the summer holidays. \n\nThe goal is to re-engage audiences and provide timely financial content to navigate the ever-evolving financial landscape.",{"__typename":1555},{"__typename":1533,"id":1702,"text":1703},"AwnIxvMBS4S7sfiHVQ04vA","## Seasonality: Timing is Everything\n\n**June is the busiest month for webinars**, making up 11% of the yearly total. This spike is due to annual accounts closing and investor presentations early in the year, which drive strategic planning and adjustments. ",{"__typename":1545},{"__typename":1533,"id":1706,"text":1707},"eLb51ge0RlGRmFvjggxKTA","Following these events, there's a significant increase in [marketing efforts](https://livestorm.co/blog/b2b-marketing-strategies) in the second half of the year, leveraging the insights gained. Other high-traffic months include **March, September, October, and November.**\n\nThese months align with **quarterly reviews, [product launches](https://livestorm.co/blog/product-launch-strategy), and pre-holiday campaigns.** This predictable cycle helps streamline webinar scheduling throughout the year, ensuring businesses can plan effectively for maximum engagement.\n\n\n## Choosing the Best Day for Webinars in the Financial Sector\n\nWhen selecting the best day to host a webinar, the **financial sector shows a clear preference for Tuesdays**, closely followed by Thursdays. \n\nThese days see higher attendance rates and better participant engagement. Interestingly, Fridays are becoming more popular, with 13% of webinars now held on this day, up from 10% in 2023. This indicates a shift in scheduling preferences.\n\n**In other industries, Thursday remains the most popular** day for webinars. This day balances the mid-week lull with the anticipation of the weekend, making it an optimal time for audience participation.\n\nSelecting the best day for your webinar can significantly impact your attendance and engagement rates. Consider these trends when planning your next online event.\n",{"__typename":1555},{"__typename":1533,"id":1710,"text":1711},"HfXKN-KURYaypAdMmYXacw","## Webinar Engagement Metrics in Finance\n\n\n### Registration Trends\n\nThe [webinar metrics](https://livestorm.co/webinar-glossary/webinar-metrics) show that most banking and finance webinar registrations (32%) happen within **the week before the event**, emphasizing the importance of last-minute promotions. \n\nThis trend shows that potential attendees often decide closer to the event date, **possibly considering their schedules or the webinar's relevance.**\n\nIn 2024, there's been a slight drop in the average number of registrants per webinar in the banking and finance sector, decreasing from 70 in 2023 to **62 in 2024**. ",{"__typename":1545},{"__typename":1555},{"__typename":1533,"id":1715,"text":1716},"QN1NPpqsTdmab92zO0hvVA","Despite this decline, the banking and finance industry continues to lead in registrant volume. \n\nThis indicates strong ongoing interest and engagement in **financial topics** and **professional development opportunities** within the sector.\n\n\n### Attendance and Engagement\n\nThe average attendance rate for banking and finance webinars remains impressively strong **at 59% in 2024**, a notable increase from the 48% attendance rate seen in other sectors.\n\nThis indicates a **sustained interest and commitment from finance professionals** to stay informed and updated through virtual events.\n\nAttendance duration is also progressing, with **attendees staying for an average of 28 minutes**, up slightly from 26 minutes in 2023. \n\nWhile the financial sector leads in webinar attendance rates, it lags in interactivity. On average, only two polls are shared per webinar, compared to three in other industries. \n\nThis suggests an opportunity to increase **interactive elements to further [engage participants.](https://livestorm.co/blog/webinar-engagement-strategies)**\n\nThe sector sees fewer live questions and polls during webinars, which might suggest a more passive consumption of content. \n\nDespite this, chat engagement has improved, with 24 more messages posted per webinar in 2024 compared to previous years. \n\nThis increase in **chat activity highlights a growing trend** toward real-time communication and discussion among attendees, even if other forms of interactivity remain lower.\n\nIn summary, banking and finance webinars continue to attract high attendance rates, reflecting the industry's commitment to staying updated. \n\nHowever, there's room for improvement in interactivity to enhance participant engagement.\n",{"__typename":1555},{"__typename":1533,"id":1719,"text":1720},"S68jQ6V-Q46w9PlDkdQFng","## Maximizing Post-Webinar Engagement\n\nProviding on-demand content is crucial for maximizing audience engagement. \n\nIn 2024, data revealed that **72% of attendees preferred live sessions**, 14% watched both live and replay, and 13% chose the replay only. \n\nThis shows a significant audience segment values the flexibility of on-demand content. By including replay options, you can capture additional viewers who might miss the live event, thus expanding your reach and enhancing audience interaction and engagement. \n\nEnsure your **content strategy** includes live streaming, replays, and on-demand options to cater to diverse audience preferences and boost engagement.\n\n\n## Key Takeaways for Financial Webinars\n\n\n* **Prioritize Timing:** June is a peak month for webinars in finance, making it essential to plan well ahead. March, September, and October are also high-traffic months.\n* **Focus on Last-Minute Promotions:** With 32% of registrations happening in the final week, make sure to ramp up promotional efforts close to the event date.\n* **Increase Engagement:** While attendance rates are high, there's room to improve interactivity through live polls, Q&A, and chats to keep audiences engaged longer.\n* **Leverage On-Demand Content:** Replay options extend the life of your webinar, allowing you to engage a broader audience beyond the live event.\n\n\n## The Future of Financial Webinars\n\nThe future of the banking and finance sector looks promising with the adoption of advanced technologies like **AI-driven personalization** and **immersive interactive experiences**. \n\n## Webinar Finance and Banking Infographic",{"__typename":1722},"ContentTextHtmlRecord",{"id":1724,"alt":1725,"height":1726,"url":1727,"width":1728},"21298640","man in a suit with a laptop in front of him and phone in hand ",3180,"https://livestorm.imgix.net/1127/1628590576-a-quick-guide-to-more-engaging-virtual-sales-calls.jpg",4596,"banking-and-finance-webinar-report-2024","Explore key insights and best practices from the 2024 Banking and Finance Webinar to prepare for 2025 in this comprehensive report, designed to enhance your understanding of industry trends and effective strategies.","2024 Banking and Finance Webinar Report: Insights with Infographic","Discover how the French banking firm Crédit Agricole Transitions & Énergies combines AI, webinars, and local outreach to strengthen customer relationships, delivering marketing that is more human, effective, and truly scalable.",[],"Discover how the French banking firm Crédit Agricole Transitions & Énergies combines artificial intelligence, webinars, and local outreach to strengthen customer relationships.","AI in Banking Marketing: Smarter, but still Human?",{"id":1737,"alternativeVersions":1738,"_locales":1741,"_publishedAt":1742,"_updatedAt":1743,"trackName":55,"trackingBreadcrumbTitle":55,"blogPostCategory":1744,"blogPostAuthor":1746,"cluster":1755,"content":1778,"coverImage":59,"coverWithImgix":1846,"bottomContentOffer":189,"date":1850,"headerCta":189,"inlineContentCard":189,"inlineTextCta":189,"relatedArticles":1851,"relatedPillarPage":189,"seoDescription":1852,"sidebarContentCard":189,"structuredData":1853,"subtitle":1852,"title":1889,"slug":1740},"L06DUxo-Sb-kqrUmdtAECw",[1739],{"locale":12,"value":1740},"what-is-thought-leadership",[12],"2025-08-29T18:13:59+02:00","2025-08-28T14:26:29+02:00",[1745],{"id":1040,"name":965,"slug":966},{"id":1747,"avatar":1748,"jobTitle":1751,"name":1752,"shortDescription":1753,"slug":1754},"150611145",{"id":1749,"url":1750},"50510853","https://livestorm.imgix.net/1127/1688695141-pp-brillixa-herdhiana.jpg","Senior Growth Manager","Brillixa Herdhiana","Brillixa joined Livestorm as Growth Manager in 2021. Her experience enables her to contribute to business growth through lead generation from ads and organic channels.","brillixa-herdhiana",{"id":1756,"bottomContentCardCtaTitle":1757,"bottomContentCardText":1758,"bottomContentCardTitle":1759,"displayCustomerLogoSection":333,"headerCtaText":1760,"headerCtaCtaTitle":1757,"inlineContentCardCtaTitle":55,"inlineContentCardCtaLink":55,"inlineContentCardImage":59,"inlineContentCardTag":55,"inlineContentCardTitle":55,"inlineContentCardText":55,"pushCover":59,"pushCtaLink":55,"pushCtaTitle":55,"pushTag":55,"pushTitle":55,"relatedContentOffer":1761,"relatedPillarPage":59,"relatedPillarPageTitleOfTheBlock":1529,"textBasedInlineCtaText":1776,"title":1777,"urlForTheCta":55,"withoutContentOffer":333},"117955482","Watch on-demand","Learn how to create engaging sales demos, scale them, and close more deals.","Scale your sales demos","Learn practical tips for successful sales demos in this webinar",{"__typename":840,"id":1762,"trackName":55,"trackNameFallback":1763,"backgroundImage":1764,"coMarketing":333,"ebook":59,"image":59,"resourceType":1769,"shortDescription":1774,"slug":1775,"title":1763},"121975770","Sales Product Demos - How Livestorm Uses Livestorm",{"id":1765,"alt":1766,"height":1767,"url":1768,"width":1767},"46794397","Run Sales Demos that convert with Livestorm",4320,"https://livestorm.imgix.net/1127/1653993641-how-livestorm-uses-livestorm-event-cards-2pax-square-1-1.jpg",{"id":1770,"color":1771,"cta":1772,"icon":1773,"name":926},"23823620","pale-blue","Watch",{"id":874,"name":875},"Learn how sales experts use Livestorm to scale sales demos and increase close rates.","https://app.livestorm.co/livestorm/how-livestorm-uses-livestorm-sales-product-demos?utm_source=livestorm&utm_medium=website_action&utm_campaign=en_ls_uses_ls_2022&utm_content=cl","Watch the webinar to learn how to host sales product demos","Virtual selling",[1779,1782,1785,1788,1796,1799,1807,1810,1813,1816,1824,1827,1834,1837,1843],{"id":1780,"__typename":1533,"text":1781},"NZB-T8AdQz-_b2J3-Fbu6g","Creating genuine thought leadership is an effective and underused way to establish credibility and drive business growth. Yet many professionals struggle to go beyond surface-level content and share true thought leadership.\n\nIn this guide, I'll show you what this practice really involves, complete with examples from Livestorm's leadership team. I'll also cover how to create good thought leadership content so you can start building your strategy today.\n\n**Key takeaways**:\n\n\n\n* Thought leadership requires publishing original insights and moving your industry forward, not just sharing common opinions or repeating accepted ideas.\n* You can scale your strategy by involving multiple team members across different channels—your CMO on LinkedIn, CEO on podcasts, CPO creating technical content.\n* Focus on two to three core topics where you can consistently add unique value rather than trying to comment on everything in your industry.\n\n\n## **What is thought leadership?**\n\nThought leadership is the practice of demonstrating expertise, sharing innovation, and building influence in an industry. It involves sharing unique viewpoints and shaping how the industry approaches certain topics.\n\nHowever, thought leadership is much more than just promoting yourself, repeating ideas the industry has already accepted, or sharing common opinions. It requires originality and the ability to move the industry forward.\n\nExecutives and influencers can become thought leaders by regularly sharing expert insights. But becoming known as a thought leader takes time and requires a strategy backed by original insights and data.\n\n\n### **Thought leadership vs. content marketing**\n\nThought leadership uses content marketing tactics like [webinars](https://livestorm.co/resources/guides/what-is-a-webinar), blog posts, and social media posts to share unique perspectives and educate followers. However, not all content marketing involves thought leadership.\n\nContent marketing can revolve around a variety of purposes, ranging from thought leadership to SEO to promoting the business. While thought leadership focuses on inspiring others, content marketing centers on promotion.\n\n\n### **Why thought leadership matters for B2B businesses**\n\nThought leadership is an important [B2B marketing strategy](https://livestorm.co/blog/b2b-marketing-strategies) because it can help them build trust with customers and prospects. Here's an example: Say your business sells AI-powered marketing software. You can establish trust and credibility by discussing how marketers are using your software, including the trends you're seeing — and what's next.",{"id":1783,"__typename":1555,"image":1784},"PTjZF9drS8SaiKcMp8ENrg",{"id":1394,"alt":1395,"height":1396,"url":1397,"width":1398},{"id":1786,"__typename":1533,"text":1787},"H8PgCyKGQymBAPa6eVrvbA","One of the biggest benefits of thought leadership is that you can easily scale your strategy by involving more members of your team. So your CMO might build a strong LinkedIn presence while your CEO appears on relevant podcasts and your CPO creates content for more technical audiences.\n\nThe more you scale your thought leadership marketing strategy, the more you can capture share of voice and build a competitive edge for your business. Over time, this can expand brand awareness and improve lead generation.\n\n\n## **5 thought leadership content formats to leverage**\n\nFrom long-form video content to podcast episodes to conference keynotes, here are five formats to explore for your business — including thought leadership examples from Livestorm employees.\n\n\n### **1. Long-form articles and reports**\n\nLivestorm employees regularly share thought leadership on Medium. There, we talk about everything from how we approach remote work to how we're embracing AI.\n\nFor example, Livestorm Head of Customer Success, Loïse Mercier, and Livestorm Customer Care Representative, Marguerite Zion, co-wrote an article about [building an AI project](https://life.livestorm.co/from-brainstorm-to-butterfly-when-a-remote-team-builds-a-full-ai-project-and-win-129b565f017d) as part of a company-wide AI hackathon.",{"id":1789,"__typename":1555,"image":1790},"YbLlnwxPTYuF2M8qBF_MbQ",{"id":1791,"alt":1792,"height":1793,"url":1794,"width":1795},"Rr2sEp6_TCW7gChWP-BdBQ","Loïse Mercier and Marguerite Zion Medium post about AI hackathon",1232,"https://livestorm.imgix.net/1127/1756383633-livestorm-thought-leadership-loise-mercier.png",1556,{"id":1797,"__typename":1533,"text":1798},"OUVAEnz_Q4KVfQKm3VoC3g","In addition to discussing the project itself, the article reveals how Livestorm approaches AI, innovation, and collaboration. It also includes an opportunity to test the AI app that the team developed, demonstrating Livestorm's innovative ways of thinking.\n\n### **2. LinkedIn posts and social content**\n\nMany Livestorm employees frequently share thought leadership on LinkedIn. There, we discuss trends related to webinars, growth, and AI — often backed up with original data.\n\nFor example, Livestorm Head of Growth, [Benoit Leggieri, posted](https://www.linkedin.com/posts/benoitleggieri_growth-ai-seo-activity-7364203233147244544-TjGj/) about how our team is approaching AI search. The post features data from our AI search efforts and discusses what we plan to do next.",{"id":1800,"__typename":1555,"image":1801},"DU51FVTPRnahFLfeXGHoZg",{"id":1802,"alt":1803,"height":1804,"url":1805,"width":1806},"JrNsumHnTHe7QEvNRPP_7g","Benoit Leggieri LinkedIn post about AI search",1650,"https://livestorm.imgix.net/1127/1756383676-livestorm-thought-leadership-example-benoit-leggieri.png",1072,{"id":1808,"__typename":1533,"text":1809},"GdFP89wWRDmNDT9b4XjJDw","### **3. Webinars and panel discussions**\n\nAs a [webinar software platform](https://livestorm.co/webinar-software), Livestorm hosts a wide range of virtual events, some of which feature our team. In these webinars, we discuss advanced tips on why to repurpose content, how to follow up with attendees, and how to drive registrations.\n\nFor example, Livestorm Senior Marketing Partnerships Manager, [Pauline Mura, hosted](https://www.youtube.com/watch?v=E5MNV515Tgo) this webinar about repurposing long-form content. In the video, she shares expert insights gained from hosting many webinars for Livestorm.",{"id":1811,"__typename":1632,"youtubeLink":1812},"UHQaakH7RFevC4SuOCIudw","https://www.youtube.com/embed/E5MNV515Tgo",{"id":1814,"__typename":1533,"text":1815},"RZdLRap7S9e1MLf9elh2eg","### **4. Conferences and virtual events**\n\nSome Livestorm employees share their expertise at in-person and virtual conferences. During these events, our team shares their personal experience building Livestorm.\n\nFor example, Livestorm Co-founder and CEO, [Gilles Bertaux, spoke at B2B Rocks](https://www.b2brocks.co/b2brocks-2024-agenda), an event for SaaS leaders. His session focused on how Livestorm built a competitive edge and became more profitable with contract centralization.",{"id":1817,"__typename":1555,"image":1818},"CVvHRukFTMm5vV9ev4keAQ",{"id":1819,"alt":1820,"height":1821,"url":1822,"width":1823},"bmcZ4unwR02XXc04wA9Qzg","Gilles Bertaux LinkedIn post about B2B Rocks talk",1330,"https://livestorm.imgix.net/1127/1756383745-livestorm-thought-leadership-example-gilles-bertaux.png",1106,{"id":1825,"__typename":1533,"text":1826},"KiQ1hhgQTGybTP1aS-v4sg","### **5. Podcast appearances**\n\nIn addition, some Livestorm team members share their unique insights on podcasts. For example, [Gilles spoke on the Grow Your B2B SaaS](https://www.getreditus.com/podcast/s5e11-secrets-to-going-global-how-startups-can-succeed-internationally-with-gilles-bertaux/) podcast, discussing how startups can achieve global reach and sharing the wins and challenges he's experienced while building Livestorm.\n\n[Benoit spoke on the Humans of Martech](https://humansofmartech.com/2024/09/10/136-benoit-leggieri-livestorms-head-of-growth-on-crafting-revenue-driving-workflows-with-customer-io/) podcast, sharing how Livestorm's martech stack has evolved to drive growth, deliver personalized experiences, and scale with our team.\n\n\n## **How to build a thought leadership strategy**\n\nFollow these steps to develop a thought leadership strategy for your organization.",{"id":1828,"__typename":1555,"image":1829},"B0neOFwYT0-h7LKRjkfeKw",{"id":1830,"alt":1831,"height":1832,"url":1833,"width":1560},"Su33-ioQSz67nXDRYMOi7g","how to build a thought leadership strategy",2018,"https://livestorm.imgix.net/1127/1756383771-livestorm-thought-leadership-strategy.png",{"id":1835,"__typename":1533,"text":1836},"efw5MDP7Q1a06PEXymgGhA","### **Identify your unique expertise and perspective**\n\nBefore you begin publishing content, figure out what makes your organization and your leadership team different. Consider your team's specialized knowledge and industry experience as well as your organization's proprietary data. Ask questions like:\n\n\n\n* Where do you disagree with conventional wisdom?\n* Which unconventional approaches have worked?\n* What specific problems have you solved that your peers haven't?\n\n\n### **Choose the right thought leader(s)**\n\nNot everyone makes a true thought leader, even if they're great at their job. Pick members of your leadership team who:\n\n\n\n* Have unique perspectives\n* Can communicate their thoughts clearly using a variety of formats\n* Have credibility with your target audience\n* Enjoy sharing their experience\n* Can commit time to sharing their expertise\n\n\n### **Pick topics that align with business goals**\n\nIdentify two or three content pillars that align with business goals. These topics should align with what you want your brand to be known for, what your target customers care about, and where you can continue to share unique insights over time.\n\n\n### **Select content formats and distribution channels**\n\nWhen producing thought leader content, use the channels where your target audience spends time and the formats that align with your experts' strengths. For example, strong speakers might focus on[ webinar marketing](https://livestorm.co/blog/webinar-marketing) and[ video marketing](https://livestorm.co/resources/guides/video-marketing). Great writers might focus on blog posts and social media content.\n\n\n### **Develop a content creation system**\n\nUse your pillars, formats, and channels to build out your thought leader content marketing strategy. Decide on a publishing frequency and topics for each piece of content. Develop a system based for briefing, content creation, and approvals so your team can publish consistently.",{"id":1838,"__typename":1555,"image":1839},"TLXDXr2ZQ8ynnEcooFQ4YA",{"id":1840,"alt":1841,"height":1371,"url":1842,"width":1225},"duRjHgFUQ7SpLfiIl_Ihkg","woman managing email automation at a laptop","https://livestorm.imgix.net/1127/1748426930-email-automation.jpg",{"id":1844,"__typename":1533,"text":1845},"O1OfZkH8SpS8q9KpsIuElA","### **Monitor and respond to engagement**\n\nWhen creating a thought leadership strategy, make engagement a key component. Set up alerts for social media engagement, blog post shares, and video comments. Aim to respond in a timely manner and continue the conversation.\n\n\n### **Measure success and ROI**\n\nMonitor analytics and connect thought leadership outcomes to business results. Track metrics like:\n\n\n\n* Content engagement, including comments, likes, and follows\n* Reach and awareness, including impressions, traffic, and mentions\n* Lead generation and conversions\n\nThen, use the results to optimize your thought leadership strategy toward business outcomes.\n\n\n## **Common thought leadership challenges**\n\nBuilding a meaningful thought leadership content strategy requires navigating roadblocks. Here are some challenges you're likely to encounter and how to work past them:\n\n\n\n* **Securing internal buy-in**: Start with a pilot program that includes select thought leaders and certain types of content. Present[ marketing ROI](https://livestorm.co/blog/marketing-roi) metrics showing how thought leadership pieces correlate with lead generation or conversions before making a larger investment.\n* **Standing out in a saturated market**: Differentiate by taking contrarian positions that your original data backs or by sharing behind-the-scenes failures. The best thought leaders focus on becoming the definitive voice in one specific area rather than commenting on everything.\n* **Managing time constraints for subject matter experts**: Help your executive team create thought leadership content. Conduct monthly interviews, and then [repurpose the content](https://livestorm.co/blog/repurpose-content) into social media posts, short-form videos, and blog posts.\n* **Maintaining a consistent thought leadership content calendar**: Decide on content pillars and channels that align with business goals. Then, create content in batches and post on a set schedule.\n\n\n## **Frequently asked questions about thought leadership**\n\n\n### **What is the concept of thought leadership?**\n\nThe concept of thought leadership involves positioning individuals or organizations as authoritative voices by consistently sharing innovative ideas that influence the industry. It focuses on industry experts contributing valuable knowledge rather than directly promoting products or services.\n\n\n### **How do you identify a thought leader?**\n\nYou can identify a thought leader by looking for professionals who regularly publish original research, speak at industry conferences, and generate meaningful engagement within the industry. Look for experts whose ideas get referenced by others and whose predictions prove accurate over time.\n\n\n### **What are the three types of thought leadership?**\n\nThe three types of thought leadership include visionary (anticipating future trends), expert (sharing advanced how-to content), and contrarian (challenging accepted practices with evidence-backed alternatives). Most successful thought leaders combine elements from multiple types but typically excel in one primary area.\n\n\n### **How do you demonstrate thought leadership?**\n\nYou can demonstrate thought leadership by consistently creating original content that takes a stand. Publish original research, speak at industry events, and share unique perspectives that move the industry forward.",{"id":1847,"alt":1848,"height":1371,"url":1849,"width":1225},"a_wF6EFNQmiRLaGsPuiBCA","thought leader creating content","https://livestorm.imgix.net/1127/1756383066-thought-leader.jpg","2025-08-28",[],"What is thought leadership? Learn how to create an authentic strategy that drives business growth. Includes frameworks, content formats, and examples.",[1854,1878],{"id":1855,"contentData":1856},"eBJPjvzSQ9OdKw17FufreQ",{"@context":1857,"@type":1858,"mainEntity":1859},"https://schema.org","FAQPage",[1860,1866,1870,1874],{"@type":1861,"name":1862,"acceptedAnswer":1863},"Question","What is the concept of thought leadership?",{"@type":1864,"text":1865},"Answer","The concept of thought leadership involves positioning individuals or organizations as authoritative voices by consistently sharing innovative ideas that influence the industry. It focuses on industry experts contributing valuable knowledge rather than directly promoting products or services.",{"@type":1861,"name":1867,"acceptedAnswer":1868},"How do you identify a thought leader?",{"@type":1864,"text":1869},"You can identify a thought leader by looking for professionals who regularly publish original research, speak at industry conferences, and generate meaningful engagement within the industry. Look for experts whose ideas get referenced by others and whose predictions prove accurate over time.",{"@type":1861,"name":1871,"acceptedAnswer":1872},"What are the three types of thought leadership?",{"@type":1864,"text":1873},"The three types of thought leadership include visionary (anticipating future trends), expert (sharing advanced how-to content), and contrarian (challenging accepted practices with evidence-backed alternatives). Most successful thought leaders combine elements from multiple types but typically excel in one primary area.",{"@type":1861,"name":1875,"acceptedAnswer":1876},"How do you demonstrate thought leadership?",{"@type":1864,"text":1877},"You can demonstrate thought leadership by consistently creating original content that takes a stand. Publish original research, speak at industry events, and share unique perspectives that move the industry forward.",{"id":1879,"contentData":1880},"KXZd2CpYQKesgGUAo58mSQ",{"@context":1881,"@type":1882,"name":1883,"description":1884,"thumbnailUrl":1885,"uploadDate":1886,"duration":1887,"embedUrl":1812,"interactionCount":1888},"http://schema.org","VideoObject","How to repurpose your webinar content","How to repurpose your webinar content and maximize the value of your webinars? In this video, Livestorm and Chopcast experts share their proven framework on how to repurpose long-form content effectively. Whether you're a seasoned content creator or a marketer eager to amplify your reach, this video is for you. Watch the full webinar replay here 👉 https://shorturl.at/cu890 ---------- Livestorm is Europe's go-to video conferencing solution for organizations that prioritize both data privacy and ease of use. Compliant with GDPR and the unique video conference platform in the European Union also certified ISO 27001, we guarantee data protection for you and your participants. Specifically designed to elevate your customer-facing events, whether you're hosting webinars or conducting training sessions, for audiences of 10 or 3000, Livestorm is the trusted choice for engaging your partners and clients securely and seamlessly. Learn more at livestorm.co 👉 Follow us: LinkedIn ► https://www.linkedin.com/company/live... Twitter ► https://twitter.com/livestormapp/ Facebook ► https://www.facebook.com/livestormapp/","https://i.ytimg.com/vi/E5MNV515Tgo/default.jpg","2024-09-16T09:00:09Z","PT14M24S","314","What Is Thought Leadership? A Practical Framework",{"id":1891,"alternativeVersions":1892,"_locales":1895,"_publishedAt":1896,"_updatedAt":1897,"trackName":55,"trackingBreadcrumbTitle":55,"blogPostCategory":1898,"blogPostAuthor":1900,"cluster":1902,"content":1935,"coverImage":59,"coverWithImgix":1978,"bottomContentOffer":189,"date":1850,"headerCta":189,"inlineContentCard":189,"inlineTextCta":189,"relatedArticles":1982,"relatedPillarPage":189,"seoDescription":1983,"sidebarContentCard":189,"structuredData":1984,"subtitle":1983,"title":2005,"slug":1894},"EecFgpdTSEyLCddvpzbhUA",[1893],{"locale":12,"value":1894},"how-to-find-keynote-speaker",[12],"2025-08-29T18:13:58+02:00","2025-08-28T14:08:18+02:00",[1899],{"id":1040,"name":965,"slug":966},{"id":1747,"avatar":1901,"jobTitle":1751,"name":1752,"shortDescription":1753,"slug":1754},{"id":1749,"url":1750},{"id":1903,"bottomContentCardCtaTitle":1502,"bottomContentCardText":1904,"bottomContentCardTitle":1905,"displayCustomerLogoSection":333,"headerCtaText":1906,"headerCtaCtaTitle":1502,"inlineContentCardCtaTitle":55,"inlineContentCardCtaLink":55,"inlineContentCardImage":59,"inlineContentCardTag":55,"inlineContentCardTitle":55,"inlineContentCardText":55,"pushCover":59,"pushCtaLink":55,"pushCtaTitle":55,"pushTag":55,"pushTitle":55,"relatedContentOffer":1907,"relatedPillarPage":1922,"relatedPillarPageTitleOfTheBlock":1529,"textBasedInlineCtaText":1933,"title":1934,"urlForTheCta":55,"withoutContentOffer":333},"117955276","We share tips to write emails for every step of your event to drive attendance.","Drive attendance ","Increase attendance with these virtual event email templates.",{"__typename":840,"id":1908,"trackName":55,"trackNameFallback":1909,"backgroundImage":1910,"coMarketing":189,"ebook":1911,"image":1913,"resourceType":1916,"shortDescription":1920,"slug":1921,"title":1909},"122287659","6 Email Templates for Successful Virtual Events",{"id":1509,"alt":1510,"height":1511,"url":1512,"width":1511},{"slug":1912},"6-email-templates-for-successful-virtual-events",{"id":1914,"alt":1909,"height":863,"url":1915,"width":850},"47031985","https://livestorm.imgix.net/1127/1655823301-cover.jpg",{"id":1917,"color":1918,"cta":627,"icon":1919,"name":867},"23823628","skin-tone",{"id":906,"name":907},"Access these 6 email templates to drive attendance to your virtual events.","email-templates-virtual-events",{"id":1923,"backgroundImage":1924,"shortDescription":1930,"shortTitle":1931,"slug":1932},"117966764",{"id":1925,"alt":1926,"height":1927,"url":1928,"width":1929},"45383563","man hosting a hybrid virtual event in front of a crowd of people",607,"https://livestorm.imgix.net/1127/1647446764-virtual-event.jpeg",779,"Virtual events are the future! This essential guide shows you how to host virtual events and hybrid events.","The Essential Guide to Virtual Events and How to Host One","what-is-a-virtual-event","Download the email templates to learn how to drive event signups ","Virtual events",[1936,1939,1947,1950,1956,1959,1965,1968,1975],{"id":1937,"__typename":1533,"text":1938},"SGpQpUYyRqKN1rfhobLJtg","Choosing the right keynote speaker sets the tone for your entire event. Great speakers do much more than just fill a time slot. They spark new ideas, energize the audience, and inspire action.\n\nBut where do you start with securing the right person to lead your virtual or hybrid event? In this guide, I'll walk you through how to find keynote speakers, including where to start your search today.\n\n**Key takeaways**:\n\n\n\n* Evaluate potential speakers by watching their virtual presentations and assessing their audience engagement.\n* Search conference agendas from the past year and consider internal experts for fresh perspectives.\n* Speaker fees often depend on experience, with rising speaker fees starting around €1,250 and professional speaker fees starting around €25,000.\n\n\n## **Quick answer: how to find keynote speakers**\n\nTo find a keynote speaker for a hybrid or [virtual event](https://livestorm.co/resources/guides/what-is-a-virtual-event), check speaker bureaus, search professional databases, review conference agendas, and ask your professional network. Look for a speaker whose experience matches the topic and audience and whose fee aligns with your budget.\n\n\n## **How to find a keynote speaker: Step-by-step process**\n\nSecuring the right speaker for your event is easier than you might think. I've broken down how to find speakers for your event into eight steps.",{"id":1940,"__typename":1555,"image":1941},"Lq8_o539R5SK_-Lrn8sVxA",{"id":1942,"alt":1943,"height":1944,"url":1945,"width":1946},"NdBMFqeqQg6HG0mEuFX_dA","how to find a keynote speaker in 7 steps",1550,"https://livestorm.imgix.net/1127/1756382677-livestorm-how-to-find-keynote-speakers.png",2640,{"id":1948,"__typename":1533,"text":1949},"Xcgz5e3iQ7SguvX8kcXZ9w","### **1. Define your event’s purpose, audience, and format**\n\nBefore you start searching for a professional speaker, get clear on the event details so you can find right person for the role. This starts with working with your event planner to define the purpose, audience, and format.\n\nIs your goal to educate attendees about a topic or inspire them to take action? This will help you assess whether you need a speaker with deep experience in a specific field — or if you're better off with a motivational speaker.\n\nNext, list the qualities your audience shares. For example, do they work in the same industry or role? Are they at a similar point in their careers? You can often find the perfect keynote speaker by narrowing down the types of audiences they cater to.\n\nThen, confirm the event format. If you're planning a hybrid [medical congress](https://livestorm.co/blog/plan-medical-congress), for example, you may need a speaker who can travel to your location for a multi-day event. If you're planning a [virtual conference](https://livestorm.co/blog/virtual-conference), you'll need a speaker who has experience on a virtual stage.\n\n\n### **2. Set a realistic budget for your keynote speaker**\n\nThe [cost to hire an event speaker](https://www.nsb.com/blog/how-much-does-a-keynote-speaker-cost-a-clear-guide-for-event-planners/) depends on several factors, ranging from event location to expertise type. However, the most important factor tends to be experience. More experienced speakers typically have higher fees — and professional speakers generally charge the most.\n\nAs a general rule, the cost to hire a keynote speaker for your event starts at €1,250. If you want to hire a celebrity or industry executive, it can easily exceed €100,000.\n\nKeynote speaker costs typically fall into the following ranges:\n\n\n\n* **Rising speakers**: €1,250 to €4,250\n* **Experienced speakers**: €4,250 to €12,750\n* **Professional speakers**: €25,000 to €85,000\n* **Celebrity speakers**: €85,000 and up\n\nUse these ranges to set realistic expectations for your team and to allocate the right amount in your event budget.\n\n\n### **3. Research potential keynote speakers**\n\nOnce you've confirmed your budget and event details, you're ready to look for an impactful speaker. Start by reviewing agendas from your company's previous conferences. If any conference speakers left a lasting impression on your team or attendees, consider asking them to deliver a keynote.\n\nDo the same for other conferences or podcasts in your industry. Look for as many speakers as possible who are popular with your target audience.",{"id":1951,"__typename":1555,"image":1952},"UF8yf6ULQVizuOnfZ5Ci3g",{"id":1953,"alt":1954,"height":1371,"url":1955,"width":1225},"WlYiIOAETVqBr3rlhKefWA","speaker losing train of thought during a presentation","https://livestorm.imgix.net/1127/1754396883-lose-train-of-thought-when-speaking.jpg",{"id":1957,"__typename":1533,"text":1958},"IfmYsc7CR_K2H8AHw4C4dQ","Another option is searching speaker bureaus. These agencies represent professional speakers and industry experts, managing scheduling and contracts on their behalf.\n\n\n### **4. Evaluate potential speakers' qualities and experience**\n\nThe easiest way to evaluate potential speakers is to watch recordings of their keynote addresses. Look for both strong [public speaking](https://livestorm.co/blog/public-speaking) skills and relevant experience. Do they frequently deliver talks on relevant speaking topics?\n\nAnalyze the speaker's qualities and audience interaction abilities to make sure they align with what you need. Does the speaker motivate the audience and spark engagement?\n\nFor virtual events, it's also important to make sure the speaker performs well on camera. Do they have effective [public speaking body language](https://livestorm.co/blog/public-speaking-body-language), including eye contact, hand gestures, and a sense of confidence?",{"id":1960,"__typename":1555,"image":1961},"Ji94uk4KQTCWbJFhiWAM1w",{"id":1962,"alt":1963,"height":1371,"url":1964,"width":1225},"TKmhopFTT_KUecJA2l8pAA","woman giving a conference presentation","https://livestorm.imgix.net/1127/1754396908-public-speaking-body-language.jpg",{"id":1966,"__typename":1533,"text":1967},"Jnq-BpDGQ_WBVJvSjot23Q","### **5. Shortlist and contact your top choices**\n\nAfter evaluating potential options, make a list of three to five of the best keynote speakers. Then, start your keynote speaker conference outreach. Contact each speaker with details about:\n\n\n\n* Event date, audience size, and format\n* Main theme of the conference\n* Specific reasons they would be a great fit for your topic or industry\n* Budget range\n\nPay close attention to how they respond to your inquiry. Speakers who focus on ideas for content before logistics tend to be more engaged with the topic and may contribute more value to your event.\n\n\n### **6. Negotiate terms and sign a contract**\n\nOnce you've reviewed candidates' responses, work with your team to decide on a top choice for the keynote speech. Depending on the responses you receive, you might base this decision on fit, availability, rate, or a combination of factors.\n\nThen, negotiate terms with your top choice. For example, you might want the role of a keynote speaker to include hosting breakout groups or networking sessions. For a hybrid event, you might need to cover travel expenses in addition to speaking fees.\n\nGet everything in writing and have both sides sign a contract. This way, everyone is on the same page about logistics, rates, and responsibilities — and you won't have to worry about losing your keynote speaker at the last moment.\n\n\n### **7. Prepare for and promote the event**\n\nAfter confirming the details, you're ready to move forward with the event. Prepare a [run of show template](https://livestorm.co/blog/run-of-show-template-virtual-event) that everyone can follow.\n\nHelp your keynote speaker tailor their talk by sharing audience demographics and conference agendas. Before the big day, host a [webinar dry run](https://livestorm.co/blog/webinar-dry-run) that allows guest speakers to test out the platform and practice their talk.\n\nStart promoting the event well ahead of time so you can begin collecting registrations. Our recommended [event promotion tactics](https://livestorm.co/webinar-promotion) include:\n\n\n\n* Create a dedicated registration page that mentions the keynote speaker by name\n* Highlight the event on social media — and invite the speaker post about it as well\n* Mention the event in your email newsletter with a link to the registration page\n* Use [partnership marketing](https://livestorm.co/blog/partnership-marketing) to reach a wider audience\n\n\n## **Where to find keynote speakers**\n\nWant to find guest speakers for your upcoming conference? Here's where to start your search.\n\n\n### **Professional associations and industry groups**\n\nMake a list of professional associations in your industry. Browse their recent webinars and online conferences to find emerging speakers, moderators, and workshop leaders who would be a good fit for your event.\n\n\n### **Conference agendas**\n\nReview agendas for industry conferences or virtual events hosted by partner brands. Focus on events that took place in the last 12 months to find speakers who have experience but who aren't overexposed yet.\n\n\n### **Internal experts**\n\nExternal speakers certainly aren't your only option. Internal experts can also make great keynote speakers. Consider:\n\n\n\n* Members of your leadership team\n* Subject matter experts with a unique perspective on a key topic\n* Rising stars with significant influence within the organization\n\nFor example, Livestorm Co-founder and CEO Gilles Bertaux hosts our quarterly product keynotes. In our [Q2 2025 Livestorm Product Keynote](https://app.livestorm.co/livestorm/livestorm-product-keynote-q2-2025), Gilles discussed plans for the year, new integrations, and an expanded suite of AI tools.",{"id":1969,"__typename":1555,"image":1970},"bWkHPzU2Rmi1aIyeuPEBIg",{"id":1971,"alt":1972,"height":1973,"url":1974,"width":1560},"JOu2vsEOSDOcUnnzblhrag","Livestorm Product Keynote Q2 2025",1353,"https://livestorm.imgix.net/1127/1756382818-livestorm-product-keynote-q2-2025.png",{"id":1976,"__typename":1533,"text":1977},"EwbWOU5rQwyhIR61kv5o7g","### **Speaker bureaus**\n\nSpeaker bureaus have directories you can use to create a list of potential speakers for your event. While these outlets can help you find a great speaker, it's important to keep budget in mind. Speaker bureaus tend to be best for high-profile events with budgets above €25,000.\n\n\n### **Call for speakers**\n\nInstead of using outreach to find the right speaker, invite them to connect with you. Publish a call for speakers, and include the event details and conference topic. Then, share the invitation in professional communities where potential speakers may spend time.\n\n\n## **Frequently asked questions about finding keynote speakers**\n\n\n### **How far in advance should you book a keynote speaker?**\n\nUse these guidelines to find a speaker for a webinar series or online conference:\n\n\n\n* **Professional speakers**: Six to 12 months\n* **Experienced speakers:** Two to four months\n* **Rising experts:** Four to six weeks\n* **Industry executives:** Two to eight weeks\n\n\n### **What is a realistic budget for hiring a keynote speaker?**\n\nKeynote speaker budgets depend on experience. Budget at least €1,250 for rising speakers and at least €4,250 for experienced speakers who offer the best value-to-impact ratio. For professional speakers, plan on at least €25,000, and for industry executives, budget at least €85,000.\n\n\n### **Can a keynote speaker present remotely?**\n\nYes, keynote speakers can present remotely. Before hiring a keynote speaker for a virtual event, however, it's a good idea to review their previous webinars and online presentations. Make sure they have strong virtual speaking skills and on-camera presence before booking.\n\n\n### **Do you need a contract for a keynote speaker?**\n\nYes, you need a contract for a keynote speaker. A contract outlines the event details and the responsibilities for both parties — including dates, fees, and commitment. It protects both sides by clarifying cancellation policies, content ownership, and performance expectations.",{"id":1979,"alt":1980,"height":1371,"url":1981,"width":1225},"HXtkRnruTRSbWWvV_sQJEw","symposium or conference","https://livestorm.imgix.net/1127/1700619473-symposium-vs-conference.jpg",[],"Learn how to find keynote speakers for virtual and hybrid events. Get budget ranges, evaluation tips, and actionable search strategies.",[1985],{"id":1986,"contentData":1987},"bwRbLWVvQKWpu4dRNwA7Zg",{"@context":1857,"@type":1858,"mainEntity":1988},[1989,1993,1997,2001],{"@type":1861,"name":1990,"acceptedAnswer":1991},"How far in advance should you book a keynote speaker?",{"@type":1864,"text":1992},"Use these guidelines to find a speaker for a webinar series or online conference. Professional speakers: Six to 12 months. Experienced speakers: Two to four months. Rising experts: Four to six weeks. Industry executives: Two to eight weeks.",{"@type":1861,"name":1994,"acceptedAnswer":1995},"What is a realistic budget for hiring a keynote speaker?",{"@type":1864,"text":1996},"Keynote speaker budgets depend on experience. Budget at least €1,250 for rising speakers and at least €4,250 for experienced speakers who offer the best value-to-impact ratio. For professional speakers, plan on at least €25,000, and for industry executives, budget at least €85,000.",{"@type":1861,"name":1998,"acceptedAnswer":1999},"Can a keynote speaker present remotely?",{"@type":1864,"text":2000},"Yes, keynote speakers can present remotely. Before hiring a keynote speaker for a virtual event, however, it's a good idea to review their previous webinars and online presentations. Make sure they have strong virtual speaking skills and on-camera presence before booking.",{"@type":1861,"name":2002,"acceptedAnswer":2003},"Do you need a contract for a keynote speaker?",{"@type":1864,"text":2004},"Yes, you need a contract for a keynote speaker. A contract outlines the event details and the responsibilities for both parties — including dates, fees, and commitment. It protects both sides by clarifying cancellation policies, content ownership, and performance expectations.","How to Find Keynote Speakers for Virtual or Hybrid Events",{"id":2007,"alternativeVersions":2008,"_locales":2011,"_publishedAt":1896,"_updatedAt":2012,"trackName":55,"trackingBreadcrumbTitle":55,"blogPostCategory":2013,"blogPostAuthor":2015,"cluster":2017,"content":2057,"coverImage":59,"coverWithImgix":2110,"bottomContentOffer":189,"date":1850,"headerCta":189,"inlineContentCard":189,"inlineTextCta":189,"relatedArticles":2114,"relatedPillarPage":189,"seoDescription":2115,"sidebarContentCard":189,"structuredData":2116,"subtitle":2137,"title":2115,"slug":2010},"FbRF-dUpSRGLeCaTWMz4uw",[2009],{"locale":12,"value":2010},"internal-communication-webinar",[12],"2025-08-28T13:48:25+02:00",[2014],{"id":1062,"name":985,"slug":986},{"id":1747,"avatar":2016,"jobTitle":1751,"name":1752,"shortDescription":1753,"slug":1754},{"id":1749,"url":1750},{"id":2018,"bottomContentCardCtaTitle":1502,"bottomContentCardText":2019,"bottomContentCardTitle":2020,"displayCustomerLogoSection":333,"headerCtaText":2021,"headerCtaCtaTitle":1502,"inlineContentCardCtaTitle":276,"inlineContentCardCtaLink":2022,"inlineContentCardImage":2023,"inlineContentCardTag":2027,"inlineContentCardTitle":2028,"inlineContentCardText":2029,"pushCover":2030,"pushCtaLink":89,"pushCtaTitle":276,"pushTag":2036,"pushTitle":2037,"relatedContentOffer":2038,"relatedPillarPage":59,"relatedPillarPageTitleOfTheBlock":1529,"textBasedInlineCtaText":2056,"title":2027,"urlForTheCta":89,"withoutContentOffer":333},"117950761","Find out the best ways to host online meetings and workshops to retain top talent.","Reduce employee churn ","Train and retain your team's top talent with this Ebook.","https://app.livestorm.co/livestorm/internal-communications-strategies-for-a-hybrid-environment/?utm_source=livestorm&utm_medium=website_action&utm_campaign=2022_webinar_en_internal_comm&utm_content=contentlib",{"id":2024,"alt":2025,"height":1767,"url":2026,"width":1767},"46424391","Internal communication strategies for a hybrid work environment","https://livestorm.imgix.net/1127/1650981545-ls-x-guru-1.jpg","Internal communication","Engage employees in a hybrid environment ","Livestorm helps teams collaborate and deliver memorable live or on-demand video experiences.",{"id":2031,"alt":2032,"height":2033,"url":2034,"width":2035},"46249026","Tips, Ideas & Tools to host great virtual meetings",3775,"https://livestorm.imgix.net/1127/1649171553-shutterstock_1368244235.jpg",5662,"Inline content card","Drive employee engagement and deliver results with Livestorm",{"__typename":840,"id":2039,"trackName":55,"trackNameFallback":2040,"backgroundImage":2041,"coMarketing":189,"ebook":2045,"image":2047,"resourceType":2051,"shortDescription":2054,"slug":2055,"title":2040},"36944559","Online Meetings and remote workshops",{"id":2042,"alt":2043,"height":1511,"url":2044,"width":1511},"22456975","waves","https://livestorm.imgix.net/1127/1629970206-pattern-square-blue.png",{"slug":2046},"online-meetings-and-remote-workshops",{"id":2048,"alt":2049,"height":848,"url":2050,"width":850},"18922836","Venngage ebook","https://livestorm.imgix.net/1127/1625472110-cover-livestorm-x-venngage-2.jpg",{"id":2052,"color":705,"cta":1522,"icon":2053,"name":853},"23823619",{"id":720,"name":721},"Retain and train employees with better online meetings and workshops. ","guide-online-meetings","Read this Ebook to learn how to train and retain top talent",[2058,2061,2067,2070,2077,2080,2088,2091,2097,2100,2107],{"id":2059,"__typename":1533,"text":2060},"blwamjmxQvKVDiet7SUXww","When you need to communicate important information while keeping employees engaged, emails and chat threats aren't always sufficient. Instead of sending another email that gets buried in inboxes or a chat notification that gets ignored, invite employees to an internal communication webinar.\n\nWith company webinars, you can share time-sensitive updates, answer questions, and get your message across in real time — while recording content that employees can reference at any time. In this guide, I'll cover the formats that work best for internal communication webinars and walk through how to plan your strategy.\n\n**Key takeaways**:\n\n\n\n* Employees prefer video communication over every other channel, making internal webinars an easy choice for many companies.\n* Recording every company webinar helps you create an on-demand knowledge library that employees can access long after live sessions end.\n* Internal webinars let you collect employee feedback instantly through polls, reactions, and Q&A sessions instead of wondering how your announcements were actually received.\n\n\n## **Why internal communication webinars are so important**\n\nWhether you're just getting started with this format or you're ready to scale your [internal communication strategy](https://livestorm.co/blog/internal-communication-strategy), here are a few ways your organization can benefit.\n\n\n### **Replace static internal communication channels**\n\nEmail and instant messaging often serve as broadcast channels. This means they work well for sharing news, but they're much less ideal for two-way communication.\n\nPlus, employees already spend [half the workweek](https://www.grammarly.com/business/Grammarly_The_State_Of_Business_Communication.pdf) communicating with colleagues and clients in writing. Why add to this workload by asking them to read yet another email announcement?\n\nWebinars let you turn static updates into dynamic [internal communications](https://livestorm.co/use-cases/webinar-internal-communications) with minimal reading or writing required. These webinars can include visuals and videos as well as interactive components like real-time demonstrations and Q&A sessions.\n\n\n### **Increase transparency and strengthen company culture**\n\nWhen you share announcements in a Slack channel or a company-wide email, you give employees minimal opportunity to engage. This can make major decisions appear opaque. And in some cases, it can lead to a sense of division between leadership and staff.\n\nIn contrast, company webinars create an open forum where you can communicate directly with employees and answer their questions. This can be helpful for building trust and helping everyone understand how their work connects to broader organizational goals.",{"id":2062,"__typename":1555,"image":2063},"Iv52jnpEQ_a7FTETfq4iKQ",{"id":2064,"alt":2065,"height":1371,"url":2066,"width":1225},"Gh4F5WDYTcmUZ7xi7HgItw","woman watching a webinar","https://livestorm.imgix.net/1127/1751032061-woman-watching-webinar.jpg",{"id":2068,"__typename":1533,"text":2069},"NaWTpSddRuaueIhJd7FWKQ","It's no surprise that knowledge workers prefer video communication over all other channels. According to the Grammarly's The State of Business Communication report, video wins over text-based chat, in-person meetings, and phone meetings.\n\n\n### **Gather real-time feedback from employees**\n\nWhether you're sharing quarterly updates, strategic updates, or employee milestones, webinars allow plenty of chances to collect feedback and reactions in real time. Employees can react, share opinions, or submit questions during the event.\n\nWorkplace engagement is more important than you might think. Between 2023 and 2024, the global percentage of engaged employees *declined* from 23% to 21%, according to Gallup's [State of the Global Workplace: 2025 Report](https://www.gallup.com/workplace/229424/employee-engagement.aspx). Over time, lower engagement leads to lower productivity, which affects your bottom line.\n\nWhen you [host webinars](https://livestorm.co/resources/guides/what-is-a-webinar) with Livestorm, you can use polls to gauge reactions on specific topics. You can also set up Q&A sessions so you can answer employee questions and tailor your content to their needs.\n\n\n## **5 internal webinar formats every organization can use**\n\nFrom major events like all-hands meetings or regular [employee onboarding sessions](https://livestorm.co/blog/employee-onboarding-process), you can use webinars for many different scenarios. Here are a few of the most common options.",{"id":2071,"__typename":1555,"image":2072},"IErcymGMTdeIMjmGm3lJEQ",{"id":2073,"alt":2074,"height":2075,"url":2076,"width":1560},"Xq2gHhzyRoeQmtAaSo7rhA","internal communication webinar formats",1113,"https://livestorm.imgix.net/1127/1756381409-livestorm-internal-communication-webinar-formats.png",{"id":2078,"__typename":1533,"text":2079},"evsI1SjpT4ahTU9uwpOt3Q","### **1. All-hands meetings**\n\nTurn company-wide [all-hands meetings](https://livestorm.co/blog/host-all-hands-meeting) into engaging webinars where leadership can present updates, share performance metrics, and announce strategic initiatives.\n\nUse Livestorm's live polls to gauge employee sentiment or gather input on decisions. Record sessions to ensure all employees can benefit, even if they can't attend live.\n\nFor example, [Spendesk uses Livestorm](https://livestorm.co/customers/spendesk) for all-hands meetings. Adrien Gaucher, Spendesk Sales Manager, says: \"Livestorm allows us to easily disseminate information, bring up questions, and, above all, share the replay to make the meeting accessible on demand.\"\n\n\n### **2. Policy and compliance sessions**\n\nShare mandatory educational sessions about industry regulations or internal policies. Rather than scheduling multiple in-person sessions, host a webinar to maximize attendance across locations and time zones.\n\nUse Livestorm's interactive features like Q&A sessions to clarify complex policies and make sure employees get the answers they need. Record the session so you can share consistent messaging across your workforce.\n\n\n### **3. Cross-team collaboration**\n\nBreak down silos and improve collaboration across departments or project teams. Host cross-team webinars to share project updates, address blockers, achieve alignment, and provide feedback in real time.\n\nWith Livestorm, you can use whiteboards to allow for brainstorming and visual planning. Teams can also share their screens so everyone can review documents or learn processes together.",{"id":2081,"__typename":1555,"image":2082},"XSzMwdLvRWyJ5cW2vOUYbA",{"id":2083,"alt":2084,"height":2085,"url":2086,"width":2087},"48908375","Person hosting a Livestorm meeting using the Miro virtual whiteboard feature",574,"https://livestorm.imgix.net/1127/1671716920-person-hosting-a-livestorm-meeting-using-the-miro-virtual-whiteboard-feature_11zon.png",1047,{"id":2089,"__typename":1533,"text":2090},"PCvDJyd2Q2qNkFD3S5Aa3A","### **4. Employee onboarding and training**\n\nCreate consistent onboarding experiences for new hires via webinar series that cover everything from company culture and policies to role-specific [virtual training programs](https://livestorm.co/blog/virtual-training).\n\nHost live sessions to allow new employees to ask questions and get answers instantly. Offer recorded modules for self-paced learning and anytime reminders about internal procedures.\n\nFor example, [WPP uses Livestorm](https://livestorm.co/customers/wpp) for its internal knowledge base. The multinational company has a [webinar training](https://livestorm.co/blog/webinar-training-session) library that employees can watch on demand. Poppy Acton, WPP Global Account Manager, says: \"We have, on average, three times more replay downloads than participants. Therefore, our events have true long-term life.\"\n\n\n### **5. Crisis communication**\n\nRespond quickly to urgent situations by hosting emergency webinars for your company. Provide clear background information on the situation and share next steps with all employees simultaneously.\n\nThese webinars are ideal for providing guidance and getting everyone aligned during challenging times. Plus, you can record the event so employees can continue to reference the messaging as necessary.\n\n\n## **How to plan an internal communication webinar**\n\nTo plan successful webinars for your organization, you need clear objectives and a straightforward plan.\n\n\n### **Define your objectives and your audience**\n\nGet clear on what you want the webinar to accomplish and who needs to attend. For example:\n\n\n\n* Are you sharing quarterly updates, training employees, or communicating a policy change?\n* Is the webinar for all staff or specific roles or departments?\n* What action do you want to inspire?\n\n\n### **Choose the right webinar format**\n\nPick the format that matches your objectives and audience:\n\n\n\n* Live webinars for interactive discussions\n* [On-demand webinars](https://livestorm.co/webinar-software/on-demand-webinars) for consistent company-wide messaging\n* Automated webinars for routine training",{"id":2092,"__typename":1555,"image":2093},"fv-tjXokRC-QrnMbc_oH4g",{"id":2094,"alt":2095,"height":1371,"url":2096,"width":1225},"NbsjxPu0T_a8A1pq5PKeXA","agent completing an insurance training webinar","https://livestorm.imgix.net/1127/1745935824-insurance-training-webinars.jpg",{"id":2098,"__typename":1533,"text":2099},"D0SrtKA6Re-Gh8dfUb3kQw","### **Develop a webinar agenda**\n\nMap out a structure that covers all essential topics and keeps participants engaged. Plan time for introductions, the main message, and Q&A sessions or other interactive elements. Allow time to wrap up the webinar and share next steps at the end.\n\n\n### **Recruit relevant speakers**\n\nSelect speakers who are knowledgeable about the topic. For example, [ask human resources to lead webinars](https://livestorm.co/blog/improving-company-communication-hr-webinar) that discuss policy changes, and recruit department heads to lead employee training sessions. For major news updates or crisis communications, rely on your executive leadership team.\n\n\n### **Promote the event internally**\n\nUse internal email or messaging channels to share key details about the webinar, including a link to the dedicated registration page. With Livestorm, you can easily email invitations and monitor registrations. Plus, participants can easily add the event to their Google or Outlook calendar after registering.\n\n\n### **Provide an on-demand recording**\n\nEven if real-time participation is your main goal, recording internal webinars is a smart best practice to follow. With Livestorm, you can record internal webinars and turn them into on-demand corporate communication videos. This way, employees, leadership, and board members can watch the content at their convenience.\n\n\n### **Measure webinar metrics**\n\nOnce the webinar wraps up, check the analytics to gauge performance and identify areas for improvement. Focus on these metrics:\n\n\n\n* **Attendance rate**: Compare registered attendees to actual participants. Low attendance can indicate poor timing, competing priorities, or unclear value proposition.\n* **View duration**: Track how long attendees stay engaged and see when attention drops off. If viewers often leave early, consider adding more interactive elements or hosting shorter events.\n* **Engagement levels**: Monitor participation in polls, [Q&A sessions](https://livestorm.co/use-cases/live-qas), and live chat. High engagement usually signals relevant content, while low engagement often indicates a need for more interactive elements.\n* **Benchmarking against previous webinars**: Compare current metrics to past sessions to spot trends. Use the data to refine your approach and inform realistic goals for future events.\n\nWith Livestorm's built-in analytics, you can track these metrics over time and improve your webinar strategy. And our [Video Engagement Score](https://video-engagement.org/score-calculator) makes it easy to gather comparative insights and benchmark your results.",{"id":2101,"__typename":1555,"image":2102},"BuQztSvdRxOAV8y8eqsbeg",{"id":2103,"alt":2104,"height":2105,"url":2106,"width":1560},"RLc68MXGSpyJXUozTWSwVg","Video Engagement Score details",916,"https://livestorm.imgix.net/1127/1740747219-livestorm-video-engagement-score-detail.png",{"id":2108,"__typename":1533,"text":2109},"Y04lFOTlQumYZfJrQhhlrg","## **Common challenges with internal webinars**\n\nAs you introduce or scale webinars for internal use, you're likely to encounter some common challenges. Here are a few to watch for and how to move past them:\n\n\n\n* **Getting leadership to embrace the webinar format**: Instead of replacing all communication with webinars at once, start with a single use case — like all-hands meetings. Compare webinar metrics to email or chat engagement to assess the results.\n* **Breaking through employee webinar fatigue**: Keep webinars as short as possible, and limit the number of required sessions each week. Check webinar analytics to monitor engagement and find the ideal timing for your organization.\n* **Managing security concerns**: Use an [internal communication software tool](https://livestorm.co/blog/internal-communication-software-tools) like Livestorm, which is GDPR compliant, has ISO 27001 certification, and uses TLS/SRTP encryption.\n* **Preventing technical issues**: Test your webinar platform and your technology before hosting a live session. Use Livestorm's microphone and [webcam test](https://livestorm.co/tools/webcam-test) to make sure everything works smoothly.\n\n\n## **Frequently asked questions about internal communication webinars**\n\n\n### **How do you keep employees engaged during an internal communication webinar?**\n\nKeep employees engaged by using interactive elements like live chat, polls, and Q&A sessions. Focus content on topics relevant to employees' daily work and company goals.\n\n\n### **How long should an internal communication webinar be?**\n\nInternal communication webinars should be 30 to 60 minutes to respect busy schedules and retain attention. For complex topics, break content into multiple shorter sessions rather than one lengthy presentation.\n\n\n### **Can you run an internal communication webinar without a large tech team?**\n\nYes, you can run internal webinars without a large tech team — as long as you choose user-friendly [webinar software](https://livestorm.co/webinar-software). With a browser-based webinar platform like Livestorm, speakers and attendees can participate without downloading an app.\n\n\n### **How do you make internal webinars accessible for global teams?**\n\nMake internal webinars easy for global teams to attend by providing on-demand recordings. Create automated webinars for training content that employees can access whenever it's convenient for their schedule.",{"id":2111,"alt":2112,"height":1371,"url":2113,"width":1225},"KxKJOzdgQwGZeodaZOT8jA","woman attending an internal communication webinar","https://livestorm.imgix.net/1127/1756381077-internal-communication-webinar.jpg",[],"Complete Guide to Internal Communication Webinars",[2117],{"id":2118,"contentData":2119},"bjJ2d5F1SVmpYl2Xl1jmuA",{"@context":1857,"@type":1858,"mainEntity":2120},[2121,2125,2129,2133],{"@type":1861,"name":2122,"acceptedAnswer":2123},"How do you keep employees engaged during an internal communication webinar?",{"@type":1864,"text":2124},"Keep employees engaged by using interactive elements like live chat, polls, and Q&A sessions. Focus content on topics relevant to employees' daily work and company goals.",{"@type":1861,"name":2126,"acceptedAnswer":2127},"How long should an internal communication webinar be?",{"@type":1864,"text":2128},"Internal communication webinars should be 30 to 60 minutes to respect busy schedules and retain attention. For complex topics, break content into multiple shorter sessions rather than one lengthy presentation.",{"@type":1861,"name":2130,"acceptedAnswer":2131},"Can you run an internal communication webinar without a large tech team?",{"@type":1864,"text":2132},"Yes, you can run internal webinars without a large tech team — as long as you choose user-friendly webinar software. With a browser-based webinar platform like Livestorm, speakers and attendees can participate without downloading an app.",{"@type":1861,"name":2134,"acceptedAnswer":2135},"How do you make internal webinars accessible for global teams?",{"@type":1864,"text":2136},"Make internal webinars easy for global teams to attend by providing on-demand recordings. Create automated webinars for training content that employees can access whenever it's convenient for their schedule.","Learn how to plan a successful internal communication webinar. Discover 5 formats that foster engagement and team alignment.",{"icon":2139,"tag":2141,"title":2144},{"id":2140,"alt":2141,"height":2142,"url":2143,"width":2142},"44099867","Newsletter",462,"https://livestorm.imgix.net/1127/1646661361-group-1620.png","Keep in touch with Livestorm news and updates",{"id":282,"trackingBreadcrumbTitle":2146},"Home",{"id":2148,"about":2149,"aboutTheAuthor":2150,"authorBlockTitle":2151,"featuredAuthor":2152,"descriptionSeo":2174,"emptySearchIcon":2175,"emptySearchTitle":2181,"emptySearchText":2182,"featuredArticles":2183,"featuredArticles1Title":2239,"featuredArticles2Title":2240,"featuredArticles2":2241,"featuredGuide":2299,"headerBackground":2313,"headerBackgroundMobile":2319,"headerAllCategories":2325,"headerBrowseByCategories":2326,"headerFeaturedOffer":2327,"headerFeaturedOfferImage":2337,"headerFeaturedArticle":2338,"headerPlaceholderSearch":2352,"latestNewsTitle":2353,"latestNewsText":2354,"postsFrom":2355,"publishedOn":2356,"readMore":2357,"relatedArticles":2358,"searchPlaceholderOpenResearch":2359,"searchResultFor":2360,"surFooterTitle":2361,"tableOfContent":2362,"title":2363,"titleSeo":2364,"titleSeoAuthor":2365,"titleSeoCategory":2366,"trackingBreadcrumbTitle":411,"updatedOn":2367,"writtenBy":2368},"43902","About","About the author","Featured writers",[2153,2162,2170],{"id":2154,"avatar":2155,"name":2159,"jobTitle":2160,"slug":2161},"43916",{"id":2156,"alt":59,"height":2157,"url":2158,"width":2157},"46670914",2624,"https://livestorm.imgix.net/1127/1653052384-gillesbertaux-co-founder-and-ceo-edited.png","Gilles Bertaux","CEO and co-founder","gilles-bertaux",{"id":2163,"avatar":2164,"name":2166,"jobTitle":2168,"slug":2169},"202545",{"id":2165,"alt":2166,"height":21,"url":2167,"width":21},"46385971","Thibaut Davoult","https://livestorm.imgix.net/1127/1650542432-pp-thibaut-davoult_720.jpeg","Head of Growth","thibaut-davoult",{"id":1747,"avatar":2171,"name":1752,"jobTitle":1751,"slug":1754},{"id":1749,"alt":2172,"height":2173,"url":1750,"width":2173},"brillixa herdhiana",1000,"Keep on top of things with our in-depth articles on video engagement. Learn more on video conferencing, virtual events, virtual meetings, webinars and more.",{"id":2176,"alt":2177,"height":2178,"url":2179,"width":2180},"41871987","Icon search",570,"https://livestorm.imgix.net/1127/1644934630-empty-state.png",490,"Sorry we couldn’t find any results for your search about","Please try searching with other terms.",[2184,2198,2211,2225],{"id":2185,"_firstPublishedAt":2186,"_updatedAt":2187,"blogPostCategory":2188,"coverImage":59,"coverWithImgix":2190,"date":2194,"slug":2195,"subtitle":2196,"title":2197},"66159372","2021-10-18T17:31:19+02:00","2025-05-02T10:11:28+02:00",[2189],{"id":1040,"name":965,"slug":966},{"id":2191,"alt":59,"height":2192,"url":2193,"width":1174},"27627136",823,"https://livestorm.imgix.net/1127/1634562861-test-webcam-or-microphone.jpg","2025-01-24","test-webcam-microphone","Test your webcam and microphone before hosting a live event to ensure you sound and look your best. Here's how to do it in a few simple steps.","How to Test Your Microphone and Camera: 7 Ways to Check",{"id":2199,"_firstPublishedAt":2200,"_updatedAt":2201,"blogPostCategory":2202,"coverImage":59,"coverWithImgix":2204,"date":2194,"slug":2208,"subtitle":2209,"title":2210},"121174137","2022-05-03T15:26:42+02:00","2025-06-03T20:50:03+02:00",[2203],{"id":1040,"name":965,"slug":966},{"id":2205,"alt":59,"height":2206,"url":2207,"width":1174},"46339729",854,"https://livestorm.imgix.net/1127/1650037933-pexels-fauxels-3184328.jpg","panel-discussion","Discover everything you need to know about creating a successful panel discussion including how to choose the best format, topics, guests, and host.","What Is a Panel Discussion? And How to Run One Like a Pro",{"id":2212,"_firstPublishedAt":2213,"_updatedAt":2214,"blogPostCategory":2215,"coverImage":59,"coverWithImgix":2217,"date":2221,"slug":2222,"subtitle":2223,"title":2224},"142756505","2022-11-01T09:00:00+01:00","2025-08-17T19:54:00+02:00",[2216],{"id":1080,"name":1093,"slug":1085},{"id":2218,"alt":59,"height":2219,"url":2220,"width":2219},"48606826",1500,"https://livestorm.imgix.net/1127/1666015839-71a00emoinl-ac_sl1500.jpg","2024-06-14","best-lights-for-video-conferencing","Finding the best lighting for video conferencing doesn't have to be difficult. Check out our list of the best lighting options to look your best on camera.","The Best Lighting for Video Conferencing: Our Top 10 Lights",{"id":2226,"_firstPublishedAt":2227,"_updatedAt":2228,"blogPostCategory":2229,"coverImage":59,"coverWithImgix":2231,"date":2235,"slug":2236,"subtitle":2237,"title":2238},"122724484","2022-08-16T09:00:00+02:00","2025-08-17T20:18:10+02:00",[2230],{"id":1080,"name":1093,"slug":1085},{"id":2232,"alt":2233,"height":1172,"url":2234,"width":1239},"47308260","10 best microphones for conference calls in 2025","https://livestorm.imgix.net/1127/1657811155-7-best-microphones-for-video-conferencing-the-2022-winners.jpg","2024-12-12","best-microphones-video-conferencing","Use our guide to the 10 best microphones for video conferencing to level up your virtual presence, deliver your message clearly, and impress participants.","10 Best Microphones for Conference Calls & Virtual Meetings","Featured articles","Editor's pick",[2242,2256,2270,2284],{"id":2243,"_firstPublishedAt":2244,"_updatedAt":2245,"blogPostCategory":2246,"coverImage":59,"coverWithImgix":2248,"date":2252,"slug":2253,"subtitle":2254,"title":2255},"104454507","2022-02-28T15:19:27+01:00","2025-04-29T15:15:36+02:00",[2247],{"id":1040,"name":965,"slug":966},{"id":2249,"alt":2250,"height":1306,"url":2251,"width":1421},"42719857","guest speaker answering questions in a virtual conference on livestorm","https://livestorm.imgix.net/1127/1645552360-pexels-andrea-piacquadio-3762940.jpg","2024-06-03","questions-guest-speaker","Find out what to ask and what to avoid along with other tips and tricks for a successful and engaging guest speaker virtual event.","75 Questions to Ask Guest Speakers During a Virtual Event",{"id":2257,"_firstPublishedAt":2258,"_updatedAt":2259,"blogPostCategory":2260,"coverImage":59,"coverWithImgix":2262,"date":2266,"slug":2267,"subtitle":2268,"title":2269},"ARLs8RFUSBuTbjUynTPV0Q","2024-06-26T07:54:33+02:00","2024-06-24T15:48:33+02:00",[2261],{"id":1040,"name":965,"slug":966},{"id":2263,"alt":2264,"height":1371,"url":2265,"width":1225},"bh86Z-K-TeC8IcmKAS5eKA","B2B trade show event","https://livestorm.imgix.net/1127/1719236145-what-is-field-marketing.jpg","2024-06-26","what-is-field-marketing","Discover the power of field marketing and learn how to design marketing activities that engage customers and drive revenue.","What Is Field Marketing? 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Learn about video marketing, email marketing, and more in this comprehensive guide for B2B.","B2B Marketing Strategies: Your Guide to What Works in 2025",{"id":2285,"_firstPublishedAt":2286,"_updatedAt":2287,"blogPostCategory":2288,"coverImage":59,"coverWithImgix":2291,"date":2295,"slug":2296,"subtitle":2297,"title":2298},"Ys6yGBa1T4Glz5A43jtxdQ","2024-05-21T15:45:33+02:00","2024-10-09T11:33:12+02:00",[2289,2290],{"id":1052,"name":972,"slug":973},{"id":1040,"name":965,"slug":966},{"id":2292,"alt":2293,"height":1371,"url":2294,"width":1225},"cfSYZjwQRbmKn812KEj66g","lead generation professional working at a laptop","https://livestorm.imgix.net/1127/1716041453-lead-generation-tools.jpg","2024-05-22","lead-generation-tools","Discover the top lead generation software to improve your sales process. Find the best tools for prospecting, cold outreach, lead scoring, and more.","16 Best Lead Generation Tools (Inbound & Outbound)",[2300,2304,2305,2309],{"id":2301,"shortName":2302,"slug":2303},"68744044","What is a webinar","what-is-a-webinar",{"id":1923,"shortName":1934,"slug":1932},{"id":2306,"shortName":2307,"slug":2308},"115289844","Video conferencing ","what-is-video-conferencing",{"id":2310,"shortName":2311,"slug":2312},"aeiOoWoHRpKx-pqxGj_MTg","B2B Video Marketing Guide","video-marketing",{"id":2314,"alt":2315,"height":2316,"url":2317,"width":2318},"44198328","Pattern blog",2304,"https://livestorm.imgix.net/1127/1646727566-bg-header-blog.jpg",7680,{"id":2320,"alt":2321,"height":2322,"url":2323,"width":2324},"45507869","Background mobile",1141,"https://livestorm.imgix.net/1127/1647508886-20220303_05-2.png",1125,"All categories","or browse by categories",{"__typename":840,"id":841,"trackName":55,"trackNameFallback":851,"backgroundImage":2328,"coMarketing":333,"ebook":2329,"image":2331,"shortTitle":851,"shortDescription":2333,"resourceTopic":2334,"resourceType":2335,"slug":854},{"alt":288,"height":843,"url":844,"width":845},{"slug":2330},"ai-applied-webinars-playbook",{"alt":847,"height":848,"title":2332,"url":849,"width":850},"AI Applied to webinars","Boost efficiency and maximize impact with our 15 strategies for integrating AI into your webinar approach.",{"name":965},{"color":705,"cta":1522,"icon":2336,"name":853},{"id":720,"name":721},{"alt":847,"height":848,"url":849,"width":850},{"id":2339,"_firstPublishedAt":2340,"_updatedAt":2341,"blogPostCategory":2342,"coverImage":59,"coverWithImgix":2344,"date":2235,"slug":2349,"subtitle":2350,"title":2351},"146401993","2023-02-20T17:00:10+01:00","2025-03-31T15:40:56+02:00",[2343],{"id":1040,"name":965,"slug":966},{"id":2345,"alt":2346,"height":2347,"url":2348,"width":1174},"49156357","How to Host a Successful Webinar: The Complete Guide for 2023",862,"https://livestorm.imgix.net/1127/1675974636-how-to-host-a-successful-webinar.jpg","host-webinar","Discover how to host a webinar with insider tips from Livestorm. Find out how to prep, host, and wrap up a successful webinar session. ","How to Host a Successful Webinar: The Complete Guide","Search","Latest articles","Stay in the loop by browsing our most recent articles. Discover the latest tips & trends in video conferencing, virtual events, virtual meetings, webinars, and more.","Posts from","Published on","Read more","Related articles","Search for an article","Search results for","Learn more on video engagement with our in-depth guides ","Table of contents","Livestorm Blog","Livestorm Blog - Tips & Trends on video engagement","Articles written by %{authorName}","Articles on %{categoryName}","Updated on","Written by",113,{"id":6,"alternativeVersions":2371,"_locales":2376,"avatar":2377,"jobTitle":23,"longDescription":24,"name":20,"seoDescription":25,"slug":10,"socialMedia":2378},[2372,2373,2374,2375],{"locale":9,"value":10},{"locale":12,"value":10},{"locale":14,"value":10},{"locale":16,"value":10},[12,16,14,9],{"id":19,"alt":20,"height":21,"url":22,"width":21},[],["Reactive",2380],{"$si18n:cached-locale-configs":2381,"$si18n:resolved-locale":55,"$s_preview-state":2390,"$sloader":333,"$scolor-scheme":2392,"$sagency-form-is-visible":2393,"$suser-is-authenticated":333,"$snavigation-is-visible":189,"$sresource":-1,"$sforms":2394,"$slast-focused-element":59,"$savailable-languages":2404,"$ssite-config":2413},{"de":2382,"en":2384,"es":2386,"fr":2388},{"fallbacks":2383,"cacheable":189},[],{"fallbacks":2385,"cacheable":189},[],{"fallbacks":2387,"cacheable":189},[],{"fallbacks":2389,"cacheable":189},[],{"enabled":189,"state":2391},{"preview":189},"light",[],{"calculator":2395,"watch-video":2396,"offer":2397,"demo":2398,"agency-application":2399,"agency-contact":2400,"agency-partner":2401,"user-group":2402,"referral":2403},{"hasBeenSubmitted":333,"isVisible":333},{"hasBeenSubmitted":333,"isVisible":333},{"hasBeenSubmitted":333,"isVisible":333},{"hasBeenSubmitted":333,"isVisible":333},{"hasBeenSubmitted":333,"isVisible":333},{"hasBeenSubmitted":333,"isVisible":333},{"hasBeenSubmitted":333,"isVisible":333},{"hasBeenSubmitted":333,"isVisible":333},{"hasBeenSubmitted":333,"isVisible":333},[2405,2407,2409,2411],{"name":2406,"slug":12},"English",{"name":2408,"slug":16},"French",{"name":2410,"slug":9},"German",{"name":2412,"slug":14},"Spanish",{"_priority":2414,"currentLocale":12,"defaultLocale":12,"env":2418,"name":2419,"url":2420},{"name":2415,"env":2416,"url":2417,"defaultLocale":2417,"currentLocale":2417},-10,-15,-2,"production","livestorm-website","https://livestorm.co",["Set"],["ShallowReactive",2423],{"middleware-blog-author-[slug]-molly-hocutt-en":-1,"component-logo-en":-1,"layout-default-en":-1,"component-navigation-en":-1,"page-blog-author-[slug]-[id]-molly-hocutt-5-en":-1,"component-footer-en":-1},"/blog/author/molly-hocutt/page/5"]