Livestorm Named HubSpot Leading Technology Partner in 2026

Livestorm is an all-in-one webinar platform and HubSpot Certified App that has been named a Leading Partner in the new HubSpot Technology Partner Program. Launched in March 2026, this tiered program recognizes technology partners based on customer impact, install volume, and integration depth.

As the 3rd most-installed webinar app in the HubSpot Marketplace with over 3,000 installations, Livestorm earned the Leading tier — the second-highest in a four-tier system (Partner, Rising, Leading, Premier). Here's what this means for teams running webinars inside HubSpot.

What Is the HubSpot Technology Partner Program?

The HubSpot Technology Partner Program is a tiered framework that ranks technology partners into four levels: Partner, Rising, Leading, and Premier. Tiers are determined by customer value, revenue influence, integration quality, and marketplace performance. The program launched in early 2026 as part of HubSpot's Ecosystem Kickoff.

Being placed in the Leading tier means Livestorm has demonstrated significant, measurable impact for HubSpot users — reflected in install volume, marketplace ratings (4.1 stars), and depth of data integration.

How the Livestorm HubSpot Integration Works

The Livestorm HubSpot integration is a native, certified connection that syncs webinar data directly into your HubSpot CRM. It eliminates manual data handling and makes webinar engagement immediately actionable for marketing and sales teams.

Key capabilities:

• Marketing Events sync: Registrants and attendees are automatically added to HubSpot Marketing Events in real time. No CSV exports or manual imports required.
• Timeline activities: Every contact interaction — registration, attendance, no-show, on-demand replay viewing — appears as a distinct activity on their HubSpot Timeline.
• 40+ data points pushed to HubSpot: Engagement metrics, poll responses, Q&A participation, attendance duration, and custom attributes all sync natively. This powers lead scoring, segmentation, and workflow automation based on actual webinar behavior.

This makes Livestorm one of the deepest webinar integrations available on the HubSpot Marketplace — going well beyond basic registration syncing to deliver full behavioral data into your CRM.

MCP Servers: AI-Powered Webinar Management in HubSpot

Both Livestorm and HubSpot have recently released MCP (Model Context Protocol) servers, opening a new chapter for how teams manage and analyze webinar data.

MCP is an open standard that lets AI assistants interact with application data through natural language. Instead of building reports or navigating dashboards, you query your tools conversationally.

• The Livestorm MCP provides AI-accessible, real-time event data — events, sessions, registrants, and engagement metrics — via Livestorm's public API.
• The HubSpot MCP server connects AI clients to CRM data: contacts, companies, deals, tickets, and more.

Combined, they enable prompts like:

"Which contacts attended last week's product demo but haven't been contacted by sales yet?"

"Create a follow-up task for every no-show with an open deal above $10K."

This kind of cross-platform, natural-language workflow used to require custom integrations. With both MCP servers live, it's now accessible to any team using Livestorm and HubSpot together.

What This Means for HubSpot Webinar Users

Livestorm's Leading Partner status signals deeper collaboration with HubSpot's product team, faster access to new APIs and features, and higher visibility in the Marketplace. For users, that translates into a more reliable, continuously improving webinar CRM integration.

Teams using Livestorm with HubSpot can now:

1. Sync webinar engagement data directly into their CRM without middleware.
2. Score and segment leads using 40+ behavioral data points from webinars.
3. Trigger automated workflows based on attendance, no-shows, or replay views.
4. Use AI (via MCP) to query and act on combined webinar + CRM data in natural language.

Frequently Asked Questions

What can HubSpot customers do with the Livestorm integration?

HubSpot customers can use the Livestorm integration to schedule webinars and manage registration directly from their CRM, score and track lead engagement based on webinar behavior, automate follow-up communication triggered by attendance or no-shows, and report on webinar performance to track ROI. All webinar data syncs natively into HubSpot — no third-party middleware required.

What does it mean that Livestorm is a HubSpot Leading Technology Partner?

Livestorm has been placed in the "Leading" tier of HubSpot's new Technology Partner Program, which launched in 2026. This is the second-highest tier (out of four: Partner, Rising, Leading, Premier) and is awarded based on customer impact, integration depth, install volume, and marketplace performance.

How does the Livestorm HubSpot webinar integration work?

Livestorm's certified HubSpot app automatically syncs registrant and attendee data into HubSpot Marketing Events, logs Timeline activities for every webinar interaction, and pushes 40+ data points (including custom attributes) into HubSpot contact records. This enables lead scoring, segmentation, and workflow automation based on webinar behavior.

What is an MCP server and how does it relate to webinars?

MCP (Model Context Protocol) is an open standard that allows AI assistants to interact with application data using natural language. Both Livestorm and HubSpot offer MCP servers, meaning teams can use AI tools to query webinar performance, manage registrants, and act on CRM data without building custom integrations.

Is Livestorm free to use with HubSpot?

The Livestorm HubSpot integration is available on all Livestorm plans, including the free plan. Some advanced features (like using HubSpot forms for registration) require a HubSpot Professional or Enterprise subscription.

Ready to connect your webinars to HubSpot? Install Livestorm from the HubSpot Marketplace or book a demo to see the integration in action.