In this episode, we talked about growth and conversion optimization tactics with Guillaume Cabane the VP Growth at Segment.
This week on SaaSCast episode 2 we had the pleasure to host Guillaume Cabane, ex-Apple, former CMO at Mention and current VP Growth at Segment.
We had a great talk about growth, and more specifically about conversion improvement tactics using APIs like Clearbit.
In this post you will find three things:
Note, those replays are in french. Sorry english speaking users, but don’t worry I gathered some of the key learnings of this talk and compiled them in a Slideshare (which is embedded at the bottom of this post).
Gilles Bertaux founded Livestorm in 2016. He has over ten years of experience in the B2B and SaaS industries.
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