Segment webinar registrants
Split your registrants into groups worth messaging differently, using what they told you on the registration form.
Using my Livestorm data, look at the registered participants (not team members) of the next session of [WEBINAR NAME] (the earliest one that hasn't started yet) and the answers they gave on the registration form. 1. List the form fields, how many people gave a usable answer to each (ignore placeholders like "none" or "-"), and which are worth segmenting on. 2. Group registrants into 3 to 5 segments based on those answers (for example role, company size or reason for attending), adding country and UTM source if that helps. 3. For each segment, give its size, what defines it, and one line of messaging for my pre-event emails that would land better with them. If the form has no qualifying questions beyond contact details (name, email, company, phone), say so and segment by UTM source and campaign, business or personal email, country and registration date instead.
Customize before running
[WEBINAR NAME]The webinar as titled in Livestorm
What you get back
Your registrants split into groups worth messaging differently.
- Which form fields are usable
- 3 to 5 segments with their size and what defines them
- One line of messaging per segment
