8 best Cvent alternatives and competitors in 2026

Cvent is an enterprise event management platform for in-person, hybrid and virtual events, sold through sales on custom quotes. Alongside tools such as venue sourcing and check-in, it sells Cvent Webinar, and it now owns two more webinar platforms: Goldcast, acquired in December 2025, and ON24, acquired on April 1, 2026.

This guide covers the webinar and virtual event side of Cvent, not venue sourcing or onsite check-in. It ranks 8 alternatives for teams that want a simpler, browser-based webinar platform with published prices, or a vendor outside the Cvent group, which is why ON24 and Goldcast aren't listed. Livestorm is our product, so it comes first, but every tool below has real strengths, and we say where each one fits better.

Quick answer: the best Cvent alternatives and competitors for webinars and virtual events in 2026 are Livestorm for marketing webinars, BigMarker for large virtual summits, Zoom for teams already on Zoom, Webex for enterprise meetings and events of up to 100,000 attendees, TwentyThree for video marketing teams, WebinarGeek for evergreen and paid webinars, GoTo Webinar for corporate training and Zoho Webinar for teams on Zoho CRM.

Why teams look for a Cvent alternative

Cvent Webinar makes sense when webinars sit next to in-person events. It shares registration, attendee data and reporting with the rest of the Cvent platform, and its engagement scoring and real-time alerts flag high-intent attendees to sales. It averages 4.5/5 on G2 and Capterra (fewer than 100 reviews). When webinars and virtual events are the main job, teams usually look elsewhere for these reasons:

• Quote-only pricing: Cvent doesn't publish prices for its webinar products. You get a quote through a sales demo, on the Cvent Webinar Pro or Premium plans (as of September 2026).

• A suite built around in-person events: Cvent positions Cvent Webinar for teams already using Cvent for event management. If you only need webinars, you take on a full event management suite to run them.

• Limited customization: reviewers often cite limited registration page and email customization, and customizable emails require the Premium plan.

• Three webinar products under one roof: after buying Goldcast (December 2025) and ON24 (April 1, 2026), Cvent sells three separate webinar products. Picking the right one takes more work, and some teams prefer a vendor outside the Cvent group.

1. Livestorm

Livestorm is a browser-based webinar platform for marketing and demand-gen teams that want branded, CRM-connected webinars without an enterprise contract. Where Cvent Webinar is one part of an event suite sold on quotes, Livestorm is self-serve: it publishes its prices, charges only for the attendees who join and runs in the browser, with no download for hosts or attendees. It's EU-hosted, ISO 27001 certified and GDPR compliant, and on average 47.7% of registrants show up live (Livestorm 2026 Webinar Benchmark Report, 33,786 webinars).

Key features:

• Live, on-demand and automated webinars for up to 3,000 live attendees per event, with branded registration pages and event rooms

• Polls, Q&A with question upvotes, emoji reactions and live CTAs, plus automated reminder and follow-up emails

• Native HubSpot sync on Pro (Livestorm is a HubSpot Leading Technology Partner), Salesforce, Marketo, Pardot and Microsoft Dynamics on Enterprise, and Zapier or Make for 3,000+ apps

• A verified Claude connector (MCP) so AI assistants can work with your webinar data, and AI Studio to turn replays into short clips (paid add-on)

Pricing: Livestorm has a free plan (limited, good for testing). Pro runs on attendee credits, from $3.00 per attendee on the 400-credit annual pack, and hosts, moderators and no-shows don't use credits. Enterprise is custom (as of September 2026). See Livestorm pricing.

See the full Livestorm vs Cvent comparison.

2. BigMarker

BigMarker is a webinar and virtual event suite for large, sales-led enterprise deployments, from recurring webinars to monetized conferences. Like Cvent, it's sold on quotes and built for enterprise teams, but webinars and virtual events are its core product. It's the pick on this list for the biggest online audiences: up to 500,000 live attendees on Enterprise+, with built-in ticketing.

Key features:

• Up to 1,000 live attendees on Basic, 10,000 on Enterprise and 500,000 on Enterprise+

• Simulive, evergreen and 24/7 webinars for always-on programs

• Ticketing, breakout rooms and certificates on Enterprise, plus polls, quizzes, Q&A and offers

• Native Salesforce, HubSpot, Marketo, Eloqua and Pardot integrations, with a CRM integration guarantee on Enterprise+, plus Zapier, webhooks and an API from Enterprise

Pricing: BigMarker doesn't publish prices, so every plan goes through sales: Basic includes 1 host license and up to 1,000 live attendees, Enterprise 4 licenses and 10,000 attendees, and Enterprise+ 6 licenses and 500,000 attendees (as of September 2026).

Related comparisons: Livestorm vs BigMarker

3. Zoom Webinars and Zoom Events

Zoom sells Zoom Webinars and Zoom Events as add-ons to its meetings platform, which makes it a natural pick if your company already runs on Zoom. For virtual events, Zoom Events adds ticketing and multi-session hubs, Zoom Webinars hosts up to 50,000 attendees, and single-use events reach 1 million. Unlike Cvent, prices are published, though you pay for a capacity tier rather than for the people who attend.

Key features:

• An app most attendees already have, backed by the Zoom Workplace meetings product

• Webinar capacity tiers from 300 to 50,000 attendees, and single-use events of up to 1 million

• Zoom Events for ticketed events and multi-session hubs

• End-to-end encryption option and HIPAA compliance for regulated teams

Pricing: Zoom Webinars starts at $66.67 a month billed annually ($89 monthly) and needs a Zoom Workplace Pro license, while Zoom Events starts at $124.17 a month billed annually (as of September 2026). You pay for the full capacity tier, whoever shows up.

Related comparisons: Livestorm vs Zoom · Zoom alternatives

4. Webex Webinars and Webex Events

Webex is Cisco's collaboration suite. Webex Webinars covers regular webinar programs, and Webex Events handles audiences of up to 100,000. It suits large organizations that already standardize on Cisco and need compliance options. Compared with Cvent, Webex Webinars has a listed price, but webinars sit inside a meetings-and-calling suite rather than an event management platform.

Key features:

• Branded registration, simulive and on-demand sessions, breakout rooms, practice sessions and closed captions in Webex Webinars

• Slido-powered polling, chat and Q&A built in

• Native Salesforce, Marketo and Oracle Eloqua integrations; HubSpot needs Zapier or a custom integration

• HIPAA support and FedRAMP options on certain Enterprise plans

Pricing: Webex Webinars is listed at $2,700 per license per year for up to 1,000 attendees (as of September 2026). Larger webinars and Webex Events go through sales, and Real-Time Translation adds $300 per license per year.

Related comparisons: Livestorm vs Webex · Webex alternatives

5. TwentyThree

TwentyThree is a Copenhagen-based video marketing platform that brings webinars, video hosting, a video library and personal video together. It suits marketing teams that want each webinar to feed a video library and a content pipeline. Unlike Cvent, it publishes its prices, in euros, and it's EU-hosted with an annual ISAE 3000 Type 2 audit by PwC.

Key features:

• Webinars of up to 50,000 participants, with chat, questions, polls, reactions, ActionCards and multi-camera production

• Video hosting, a video library and personal video in the same platform

• Highlight clips and AI draft content, such as articles and social posts, from every recording

• HubSpot on every plan, with engagement pushed into HubSpot timelines; Marketo, Eloqua and Salesforce as premium integrations on Enterprise

Pricing: TwentyThree sells monthly plans per workspace: Pro costs €499 a month (500 registrants per webinar, 5 hosts), Complete €1,499 (3,000 registrants, 25 hosts) and Enterprise €2,500 (unlimited registrants), as of September 2026.

Related comparisons: Livestorm vs TwentyThree

6. WebinarGeek

WebinarGeek is a Europe-based webinar tool that runs in the browser, with fixed viewer tiers and prices in euros. It suits teams that run regular evergreen, long or paid webinars: sessions last up to 12 hours on Enterprise, and Stripe and Mollie handle payments. Compared with Cvent, it's a lighter tool with published prices, for audiences of up to 5,000 viewers.

Key features:

• Chat, polls, quizzes and CTA buttons, with automated webinars from Premium

• Sessions of up to 8 hours on Premium and 12 hours on Enterprise

• Native Stripe and Mollie integrations for paid webinars, and restreaming to YouTube, LinkedIn and Facebook on Premium

• Zapier for 6,000+ tools, a REST API and webhooks; HubSpot and Salesforce as paid add-ons on Premium, included on Enterprise

Pricing: WebinarGeek charges a monthly fee by viewer tier. Basic costs €65 a month billed annually for 50 viewers, Premium runs from €85 (125 viewers) to €249 (1,000 viewers), and Enterprise starts at €349 (500 viewers, up to 5,000), with a 14-day trial (as of September 2026).

Related comparisons: Livestorm vs WebinarGeek

7. GoTo Webinar

GoTo Webinar is a long-established webinar product from GoTo, suited to regular training sessions and internal events for up to 3,000 attendees. Where Cvent quotes every deal, GoTo Webinar publishes prices for its Reach and Elevate plans, and its plans are standalone, so you don't need another GoTo product first. Browser join works, but the experience leans on its desktop and mobile apps.

Key features:

• Plans for up to 500, 1,000 or 3,000 participants

• Breakout rooms, practice mode, certificates and a native mobile app

• Simulive events and AI summaries from the Elevate plan

• Recording with transcription and live captions

Pricing: GoTo Webinar charges per organizer, by audience size. Reach costs $59 a month billed annually for up to 500 participants, Elevate $103 a month billed annually for up to 1,000, and Complete (up to 3,000) is quote-based. There's a free trial but no free plan (as of September 2026).

Related comparisons: Livestorm vs GoTo Webinar · GoTo Webinar alternatives

8. Zoho Webinar

Zoho Webinar is Zoho's webinar tool for training, onboarding and town halls, with a free plan and low per-organizer prices. It's the closest option on this list to keeping webinars and events in one ecosystem without Cvent: it connects natively to Zoho Backstage, Zoho's event management software for in-person, virtual and hybrid events, as well as to Zoho CRM and Zoho Campaigns. Attendees can join from the browser.

Key features:

• Polls, Q&A, emoji reactions, raise hand, annotation and dial-in

• AI transcripts, summaries and smart chapters on recordings

• Native Zoho CRM, Zoho Campaigns and Zoho Backstage integrations, plus HubSpot from the Professional plan

• Up to 5,000 live attendees on Enterprise

Pricing: Zoho Webinar has a free plan for up to 20 attendees and 60 minutes per webinar. Paid plans are priced per organizer and by audience size, from $8 per organizer per month billed annually on Standard, and Enterprise adds on-demand webinars and up to 5,000 attendees (as of September 2026).

Related comparisons: Livestorm vs Zoho Webinar

Cvent alternatives compared

Ratings: average of G2 and Capterra, October 2026. Prices as of September 2026, from each vendor's pricing page. Cvent doesn't publish prices or a maximum audience for its webinar products.

How to choose a Cvent alternative

Start with what you actually run on Cvent today, then compare these 4 points:

• Webinars only, or every event format: if your team also runs in-person and hybrid events on Cvent and wants one system for registration and reporting, Cvent Webinar fits that setup. If webinars and virtual events are the main job, a dedicated platform such as Livestorm is simpler to run, and Zoho Webinar pairs with Zoho Backstage if you still need event management.

• Pricing model: Cvent and BigMarker quote every plan. Livestorm charges for the attendees who join; Zoom, Webex, GoTo Webinar, Zoho Webinar and WebinarGeek sell capacity, license, organizer or viewer tiers; TwentyThree sells monthly plans by registrants.

• CRM sync and lead data: check which CRMs sync natively and on which plan. Livestorm syncs with HubSpot on Pro, and with Salesforce, Marketo, Pardot and Microsoft Dynamics on Enterprise; Webex has no native HubSpot integration, and WebinarGeek sells HubSpot and Salesforce as Premium add-ons. If sales relies on engagement scores like Cvent's, test that workflow before you switch.

• Audience size and data hosting: Livestorm and GoTo Webinar cover webinars of up to 3,000 live attendees, and WebinarGeek and Zoho Webinar reach 5,000 on their top plans. For larger virtual events, look at BigMarker, Zoom, Webex Events or TwentyThree. If you need EU hosting, Livestorm (EU-hosted, ISO 27001 certified, GDPR compliant) and TwentyThree (EU-hosted, ISAE 3000 Type 2 audit) make security reviews simpler.

Our verdict

If your team mainly runs webinars and virtual events and wants to leave a quote-based event suite, Livestorm is our pick. It's self-serve, runs in the browser for hosts and attendees, charges only for the attendees who join and syncs registration, attendance and engagement data to HubSpot on Pro, or to Salesforce, Marketo, Pardot and Microsoft Dynamics on Enterprise. Compare plans on Livestorm pricing.

Cvent remains the better fit if you run in-person and hybrid events on it and want webinars, engagement scoring and real-time sales alerts in the same system. Among the alternatives, choose BigMarker, Zoom or Webex for virtual events far beyond 3,000 attendees, TwentyThree if video content is the priority, WebinarGeek for evergreen or paid webinars billed in euros, GoTo Webinar for training programs and Zoho Webinar if your business runs on Zoho.