8 best GoTo Webinar alternatives in 2026

GoTo Webinar (often searched as GoToWebinar) is a long-running webinar tool with a proven reliability record, practice mode and breakout rooms. But once webinars become a regular marketing channel, its per-organizer pricing, app-first experience and lighter branding can start to hold you back.

We compared 8 alternatives on features, pricing, audience size and user ratings, so you can find the one that fits how you run webinars.

Quick answer: the best GoTo Webinar alternatives in 2026 are Livestorm for marketing webinars synced to your CRM, Zoom Webinars for teams already on Zoom, Webex Webinars for regulated enterprises, Microsoft Teams for internal webinars, BigMarker for large virtual summits, ClickMeeting for training and paid webinars, Zoho Webinar for teams on Zoho CRM and WebinarJam for sales and launch webinars.

Why teams look for a GoTo Webinar alternative

GoTo Webinar is mature and keeps adding features such as AI summaries and live captions. Teams usually start looking elsewhere when webinars grow from occasional sessions into a marketing channel, and these limits start to matter:

• A dated interface: reviewers often describe it as more dated than newer, browser-first tools.

• An app-first experience: attendees can join from a browser, but the experience leans on GoTo's desktop and mobile apps.

• Lighter branding and conversion features: registration pages offer less branding, and Q&A has no question upvoting.

• Per-organizer pricing by audience tier: Reach covers 500 participants, Elevate 1,000 and Complete 3,000, and Complete is quote-based. You pay for the tier, whoever shows up.

• Key features held back from the entry plan: branding, cloud recordings and breakout rooms aren't included in Reach, which also comes with a single organizer seat.

1. Livestorm

Livestorm is a browser-based webinar platform for marketing, sales and training teams whose webinars feed pipeline. Unlike GoTo Webinar, hosts and attendees join in one click with nothing to install, and you pay for attendees who join rather than for an organizer tier. On average, 47.7% of registrants show up live (Livestorm 2026 Webinar Benchmark Report, 33,786 webinars).

Key features:

• Live, on-demand and automated webinars in one product, with branded registration pages and event rooms.

• Built-in engagement: polls, Q&A with question upvotes, emoji reactions and live CTAs, plus automated reminder and follow-up emails.

• Native CRM sync: HubSpot on Pro (Livestorm is a HubSpot Leading Technology Partner), and Salesforce, Marketo, Pardot and Microsoft Dynamics on Enterprise. Zapier and Make connect 3,000+ other apps.

• AI tools: a verified Claude connector (MCP) lets AI assistants work with your webinar data, and AI Studio turns replays into short clips (paid add-on).

Pricing: Livestorm uses attendee credits, from $3.00 per attendee on the 400-credit annual pack (as of September 2026). Hosts, moderators and no-shows don't use credits, and you can test it on a free plan or ask for a custom Enterprise plan. See Livestorm pricing.

See the full Livestorm vs GoTo Webinar comparison.

2. Zoom Webinars

Zoom Webinars is the webinar add-on to Zoom's meetings platform, and the simplest switch if your company already runs on Zoom Workplace. Most attendees already know the Zoom join flow. Compared with GoTo Webinar, it scales much further, but like GoTo, its best experience runs in the app.

Key features:

• Scale: Zoom Webinars hosts up to 50,000 attendees, and single-use events reach 1 million.

• Engagement: polls, Q&A, raise hand, chat and reactions. Automated webinars and advanced branding need Webinars Plus.

• Events: Zoom Events adds multi-session hubs, a lobby and ticketing.

• Security: an end-to-end encryption option and HIPAA compliance for regulated teams.

Pricing: Zoom Webinars starts at $66.67 per month billed annually ($89 monthly), on top of a Zoom Workplace Pro license, with capacity tiers from 300 to 50,000 attendees. Zoom Events starts at $124.17 per month billed annually (as of September 2026).

Related comparisons: GoTo Webinar vs Zoom · Livestorm vs Zoom · Zoom alternatives

3. Webex Webinars

Webex Webinars is part of Cisco's Webex collaboration suite and suits large, compliance-heavy organizations, especially those already standardized on Cisco. Compared with GoTo Webinar, it brings stronger security credentials and far more scale through Webex Events, with more licensing complexity.

Key features:

• Webinar formats: branded registration, simulive and on-demand sessions, with breakout rooms, practice sessions and closed captions.

• Scale: Webex Webinars plans start at up to 1,000 attendees, and Webex Events handles audiences of up to 100,000.

• Compliance: HIPAA support and FedRAMP options on certain Enterprise plans.

• Integrations: native Salesforce, Marketo and Oracle Eloqua connections. There's no native HubSpot integration, so HubSpot users need Zapier or a custom build.

Pricing: Webex Webinars is listed at $2,700 per license per year for up to 1,000 attendees, and Real-Time Translation adds $300 per license per year (as of September 2026). Webex Events, for larger audiences, is sold through sales.

Related comparisons: GoTo Webinar vs Webex · Livestorm vs Webex · Webex alternatives

4. Microsoft Teams

Microsoft Teams runs webinars and town halls inside Microsoft 365, next to chat, files and calendars. It suits internal audiences at companies that already pay for Microsoft 365. Unlike GoTo Webinar, there's no separate subscription, but there are no in-room CTAs or automated webinars, which limits it for lead generation.

Key features:

• Webinars for up to 1,000 fully interactive attendees, with registration and attendance reports.

• Town halls for 10,000 view-only viewers, or up to 100,000 with the Attendee Capacity Pack.

• Engagement: Q&A with upvoting, polls and reactions.

• Microsoft stack: a native Dynamics 365 connection, plus Outlook and PowerPoint Live.

Pricing: Teams webinars are included in Microsoft 365 Business Standard ($14 per user per month, paid yearly) and above, with Business Premium at $22. Advanced event branding needs Teams Premium, at $10 per user per month (as of September 2026).

Related comparisons: GoTo Webinar vs Microsoft Teams · Livestorm vs Microsoft Teams

5. BigMarker

BigMarker is a browser-based webinar and virtual event suite for large, sales-led enterprise deployments, such as conferences and monetized event series. Where GoTo Webinar stops at 3,000 participants, BigMarker scales to 500,000, but every plan is sold by quote.

Key features:

• Scale: up to 1,000 live attendees on Basic, 10,000 on Enterprise and 500,000 on Enterprise+.

• Always-on formats: simulive, evergreen and 24/7 webinars.

• Engagement: polls, quizzes, Q&A, offers and breakout rooms, with ticketing and certificates on Enterprise.

• Integrations: native Salesforce, HubSpot, Marketo, Eloqua and Pardot.

Pricing: as of September 2026, BigMarker doesn't publish prices. All three plans are quote-based: Basic (1 host license, up to 1,000 attendees), Enterprise (4 licenses, 10,000) and Enterprise+ (6 licenses, 500,000).

Related comparisons: Livestorm vs BigMarker

6. ClickMeeting

ClickMeeting is a browser-based webinar tool built for online classes, training and paid sessions. Organizers, presenters and attendees all join from the browser, with nothing to install. Its self-serve plans suit smaller audiences than GoTo Webinar's top tiers, up to 500 attendees.

Key features:

• Live and automated webinars, with chat, polls and surveys.

• Teaching tools: a virtual whiteboard, breakout rooms and a Moodle integration.

• Paid webinars: built-in PayPal and Stripe payments.

• Integrations: HubSpot, Pipedrive and Keap, plus Zapier for other tools.

Pricing: ClickMeeting prices its MyWebinars plans by your largest expected audience: Basic for 25 to 100 attendees, Pro for 50 to 500 and Enterprise by quote, with up to 20% off annual plans (as of September 2026). A free trial needs no credit card.

Related comparisons: Livestorm vs ClickMeeting

7. Zoho Webinar

Zoho Webinar is Zoho's webinar tool for training, onboarding and town halls. It's a good fit if your business runs on Zoho apps and you want to start on a free plan, which GoTo Webinar doesn't offer. As with GoTo Webinar, paid plans are billed per organizer, and attendees can join from the browser.

Key features:

• Polls, Q&A, emoji reactions, raise hand, annotation and dial-in

• AI transcripts, summaries and smart chapters on recordings

• Native Zoho CRM, Zoho Campaigns and Zoho Backstage integrations, plus HubSpot from the Professional plan

• Up to 5,000 live attendees on Enterprise

Pricing: Zoho Webinar has a free plan for up to 20 attendees and 60 minutes per webinar. Paid plans are priced per organizer and by audience size, from $8 per month billed annually on Standard, and Enterprise adds on-demand webinars and up to 5,000 attendees (as of September 2026).

Related comparisons: Livestorm vs Zoho Webinar

8. WebinarJam

WebinarJam is a sales-funnel webinar tool for creators, coaches and small teams who sell through live and automated webinars. Attendees join from a browser with nothing to download. Compared with GoTo Webinar, it offers flat pricing, SMS reminders and up to 5,000 attendees, but no native HubSpot or Salesforce integration.

Key features:

• Sales tools: timed offers, video injection and, from the Basic plan, A/B testing.

• Reminders: email and SMS reminders, plus a whiteboard on paid plans.

• Automated webinars through EverWebinar, included from the Basic plan.

• Integrations: native ActiveCampaign, plus Zapier, an API and webhooks.

Pricing: WebinarJam Starter costs $39 per month billed annually ($49 monthly) for 100 attendees. Basic costs $79 (500 attendees), Professional $229 (2,000) and Enterprise $379 (5,000), billed annually, and a 14-day trial costs $1 (as of September 2026).

Related comparisons: GoTo Webinar vs WebinarJam · Livestorm vs WebinarJam

GoTo Webinar alternatives compared

Ratings: average of G2 and Capterra, October 2026. Prices as of September 2026, from each vendor's pricing page.

How to choose a GoTo Webinar alternative

• Webinars or meetings: if most of your events are internal, the suite you already pay for (Microsoft Teams, Zoom or Webex) may be enough. If webinars drive pipeline, a dedicated webinar platform gives you branding, CTAs and CRM data.

• Pricing model: GoTo Webinar charges per organizer, by audience tier. Compare per-attendee credits (Livestorm), per-organizer tiers (Zoho Webinar), flat plans (WebinarJam) and quotes (BigMarker) against how many people actually show up.

• CRM sync: check which CRMs connect natively, and on which plan. Livestorm syncs with HubSpot on Pro, Zoho Webinar centers on Zoho CRM, with HubSpot from Professional, and WebinarJam relies on Zapier or its API.

• Joining and data hosting: browser-based tools remove download friction for attendees. If data location matters to you, Livestorm is EU-hosted, ISO 27001 certified and GDPR compliant.

Our verdict

For most teams leaving GoTo Webinar to run marketing webinars, Livestorm is the strongest choice. It runs fully in the browser, brands every step from registration to the event room, syncs natively with HubSpot on Pro, and charges only for attendees who join. Compare plans on the Livestorm pricing page.

Pick another tool if your needs differ: Zoom Webinars or Microsoft Teams if your company already runs on them, Webex for regulated enterprises, BigMarker for audiences well beyond 3,000, ClickMeeting for paid classes, Zoho Webinar if you run on Zoho and WebinarJam for sales-led launches. And if you mostly run training with breakout rooms, practice mode and certificates, GoTo Webinar remains a reliable option.