How to Find Keynote Speakers for Virtual or Hybrid Events
Learn how to find keynote speakers for virtual and hybrid events. Get budget ranges, evaluation tips, and actionable search strategies.
How to Record a Webinar: Guide for Hosts and Attendees
Learn how to record a webinar whether you’re hosting or attending. Find out how to easily record an event using webinar or screen recording tools.
How to Boost Webinar Attendance Rate: 15 Proven Tactics
Low webinar attendance compromising your results? Learn the why behind no-shows and find out how to boost webinar attendance with 15 actionable tips.
9 Tips to Make Your Webinars Accessible to Everyone
Learn 9 webinar accessibility tips to reach more customers and comply with EU requirements. Improve audio, enable captions, and more with Livestorm.
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Ultimate Guide to B2B Event Marketing - Best Practices
Learn how to leverage the power of B2B event marketing to promote your brand, product, or service. Discover best practices and top marketing tactics.
20 Fun Virtual Event Ideas for Your Team and Clients
Explore our fantastic list of fun virtual event ideas and see which ones your clients, prospects, and in-house teams will love most.
5 Event Email Templates & Examples to Boost Attendance & Leads
Build an event email marketing program that boosts attendance and generates leads. Get email templates and see examples to inspire your messaging
How to Cancel an Event (+5 “Event Cancelled” Email Templates)
Learn how to cancel an event gracefully yet professionally. Use our "event cancelled" email templates to notify attendees and maintain brand integrity.
14 Ways to Repurpose Content to Increase Reach
Learn how repurposing content boosts reach and engagement. Get ideas to repurpose content across formats and channels to amplify marketing efforts.
How to Test Your Microphone and Camera: 7 Ways to Check
Test your webcam and microphone before hosting a live event to ensure you sound and look your best. Here's how to do it in a few simple steps.
Webinar Best Practices 2026: Experts Takes
Louis Grenier reacts to Livestorm's 2026 Webinar Benchmark data. 5 insights on attendance, positioning, watch time, promotion and repurposing — with actionable tips
How Webinars Accelerate Content Velocity
Turn one webinar into 12+ assets. Learn how AI-powered content repurposing accelerates content velocity without increasing workload or headcount.
Why Webinars Are Critical for B2B in 2026
51% of B2B companies now call webinars critical. Learn how to turn webinars into scalable, revenue-driving strategies in 2026.
Webinar Strategy by Company Size
Build a webinar strategy that fits your company size. Insights from 853 marketers reveal SMB vs. enterprise priorities and AI trends.
How to Use AI in Your Webinars & Optimize Your Workflow
Optimize your webinar workflow with AI. See how to use Livestorm's AI to improve content creation, personalize experiences & create impactful webinars.
How to Run Secure Webinars: 13 Tips to Improve Webinar Security
Learn 13 practical tips to improve webinar security, from unique access links and registration controls to encryption standards and GDPR compliance.
Account-Based Marketing Campaigns: Tactics & Examples
Learn how to run successful account-based marketing campaigns. Get ideas to engage target accounts from Livestorm's ABM campaigns examples.
What Is the Best Webinar Platform with AI Features?
Discover the best webinar platform with AI features. Compare transcription, content repurposing, and captioning tools across 12 platforms.
13 Best Automated Webinar Platforms [2026 Comparison]
Compare 13 of the best automated webinar platforms for B2B lead generation. See why Livestorm tops the list.
What Is Field Marketing? Tactics, Benefits, and Metrics
Discover the power of field marketing and learn how to design marketing activities that engage customers and drive revenue.
What Is Partnership Marketing? Ultimate Guide 2026
Unlock the power of partnership marketing to boost lead generation and revenue. Get tips for partner marketing and drive your business growth.
B2B Marketing Strategies: Your Guide to What Works in 2026
Explore the top B2B marketing strategies for 2026. Learn about video marketing, email marketing, and more in this comprehensive guide for B2B.
Inbound Marketing: Why It Works for B2B & How to Start
Discover how inbound marketing attracts, engages, and delights potential customers via engaging content, making it a powerful B2B marketing strategy.
How to Implement ABM Play That Work [Experts Takes]
Learn practical ABM implementation strategies from Userpilot and Demandbase experts. Get frameworks for account selection, measurement, and sales alignment.
Webinar ABM: How to Attract & Convert High-Value Leads
Complete guide to using webinars in ABM campaigns. Learn to engage target accounts, reach decision-makers, and measure what moves the needle.
Data in Healthcare Marketing: How to Unlock HCP Insights
Learn how to gather and use HCP insights. Transform your pharma marketing strategy and develop tailored messaging and content for HCPs.
Event Sponsorship Guide: How to Find the Right Event Partners
Get our step-by-step process to find event sponsors. Learn about types of event sponsorships, crafting sponsorship packages, and building partnerships.
How to Plan an Event in 9 Steps (+ Event Planning Checklist)
Learn how to plan a successful event in 9 steps. Get our event planning tips and grab our checklist to set up your next event for success.
Complete Guide to Hosting Successful Virtual Recruiting Events
Virtual recruiting events take preparation and creativity. Discover everything you need to know, including how to get set up and ideas for boosting engagement.
How to Create a Webinar Outline [+ Free Tool]
Learn how to create a webinar outline so you can host more successful online events that engage your target audience and meet key marketing goals.
Symposium vs. Conference: What's the Difference?
Discover the difference between a symposium and a conference, and find out all you need to plan the ideal in-person or virtual event format.
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How to create a virtual event marketing strategy
Work in events, marketing, comms, or PR? There’s strong chance you need advice on hosting a virtual event for your business or improving your webinar landing page. Virtual conferences are a great way to promote your work and engage wider audiences. Creating a virtual event space for real-time communication with virtual attendees allows you to deliver valuable content to your clients or customers, while amplifying the voice and vision of your company, getting to know your online community and embracing all the opportunities of event partnership. That’s why we’ve written up several comprehensive guides to making your virtual event a hit. Plus, you’ll get a wealth of social media promotion and virtual event ideas for your business, including tools for webinar promotion and advice for incorporating video conferences and event partnership into your marketing strategy. Take a look at seven strategic partnership examples including affiliate marketing and distribution partnership and try out our content ideas for social media event marketing and partnership marketing to boost your social media metrics. But first, you may be wondering how to encourage participation in virtual meetings or run an interactive event. We can tell you how to host engaging virtual events! And if you're asking yourself "what is a webinar?" before you even begin with webinar online marketing, that's OK too! These posts answer all your questions—even the simple ones.