Account-Based Marketing Campaigns: Tactics & Examples
Learn how to run successful account-based marketing campaigns. Get ideas to engage target accounts from Livestorm's ABM campaigns examples.
9 Best On-Demand Webinar Software Platforms for 2026
Find the best on-demand webinar software platforms. Compare top webinar platforms for automated (simulive) and evergreen webinars.
How to Use AI in Your Webinars & Optimize Your Workflow
Optimize your webinar workflow with AI. See how to use Livestorm's AI to improve content creation, personalize experiences & create impactful webinars.
How Livestorm MCP Makes Webinar Planning Easier
Learn how to streamline your webinar workflow, save time, and boost audience engagement with cutting-edge automation.
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How to Plan an Event in 9 Steps (+ Event Planning Checklist)
Learn how to plan a successful event in 9 steps. Get our event planning tips and grab our checklist to set up your next event for success.
Complete Guide to Hosting Successful Virtual Recruiting Events
Virtual recruiting events take preparation and creativity. Discover everything you need to know, including how to get set up and ideas for boosting engagement.
How to Create a Webinar Outline [+ Free Tool]
Learn how to create a webinar outline so you can host more successful online events that engage your target audience and meet key marketing goals.
Symposium vs. Conference: What's the Difference?
Discover the difference between a symposium and a conference, and find out all you need to plan the ideal in-person or virtual event format.
How to Run a Roundtable Discussion in 11 Steps
Discover how to lead a successful roundtable discussion. Get tips for in-person and virtual events and use our step-by-step plan to host an engaging event.
10 Best Pre-Recorded Webinar Platforms to Help You Scale
Discover the best pre-recorded webinar platforms for delivering on-demand content, engaging viewers, generating leads, and driving conversions.
Public Speaking Anxiety: How to Manage & Overcome It
Overcome public speaking anxiety with proven techniques. Learn breathing exercises, confidence-building strategies, and virtual presentation tips.
22 Event Marketing Examples & Trends for Your Strategy
Get event marketing examples and discover event marketing trends to build a successful B2B event strategy.
What Is a Summit? How to Host One: 14-Step Checklist
Host a successful virtual summit with the help of our checklist. Get tips for producing online summits, from the initial strategy to the post-event review.
13 Webinar Engagement Strategies to Keep Audiences Invested
Try these 13 creative webinar engagement tips to capture and keep your audience's attention before, during, and after your next online event.
How to Make Webinars More Interactive
Host interactive webinars that engage your audience and increase conversions. Plus, get expert insights to help you put these tips into practice!
22 Tips for Hosting Engaging Virtual Events
This list of tips will help potential virtual event hosts in any industry keep their audiences engaged before, during, and after their virtual events.
How to Create an Ideal Customer Profile (ICP) [+ Template]
Discover how to create an ideal customer profile (ICP) for your business. Learn to use the framework for successful B2B marketing & sales strategies.
What Is Account-Based Marketing? Complete Guide to ABM
Learn effective B2B strategies to target high-value accounts and optimize sales and marketing efforts with account-based marketing.
How to Write the Perfect Webinar Follow-Up Email [+10 Templates]
Learn how to write effective email follow-ups to drive conversions after webinars. Read more to get 10 webinar follow-up email templates.
How to Build a Lead Generation Funnel in 7 Steps
Discover how to build a lead generation funnel in 7 steps. Attract prospects, guide their customer journey, and boost conversions with a lead funnel.
Demand Generation Tactics: 10 Strategies to Boost B2B Leads
Learn how to build a successful B2B demand generation strategy with 10 proven tactics. Attract more interest, capture more leads, and grow your revenue.
16 Best Lead Generation Tools (Inbound & Outbound)
Discover the top lead generation software to improve your sales process. Find the best tools for prospecting, cold outreach, lead scoring, and more.
How to Grow Revenue Faster with Sales and Marketing Alignment
Grow revenue faster with sales and marketing alignment. Discover best practices to align your sales and marketing team and win more business.
8 Examples of Webinar Landing Pages That Convert
Supercharge your event attendance by learning from these webinar landing page examples and our top tips for creating your own in 2023.
Why You Lose Train of Thought When Speaking (+ Solutions)
Learn why you lose your train of thought when speaking or hosting webinars. Get practical strategies to recover quickly and prevent future mental blocks.
What Is Thought Leadership? A Practical Framework
What is thought leadership? Learn how to create an authentic strategy that drives business growth. Includes frameworks, content formats, and examples.
How to Cancel an Event (+5 “Event Cancelled” Email Templates)
Learn how to cancel an event gracefully yet professionally. Use our "event cancelled" email templates to notify attendees and maintain brand integrity.
How to Test Your Microphone and Camera: 7 Ways to Check
Test your webcam and microphone before hosting a live event to ensure you sound and look your best. Here's how to do it in a few simple steps.
5 Event Email Templates & Examples to Boost Attendance & Leads
Build an event email marketing program that boosts attendance and generates leads. Get email templates and see examples to inspire your messaging
AI in Banking Marketing: Smarter, but still Human?
Discover how the French banking firm Crédit Agricole Transitions & Énergies combines artificial intelligence, webinars, and local outreach to strengthen customer relationships.
Calendar 2026 for Tech Marketers: Events, trends & inspiration
The tech industry never slows down—and neither should your marketing. This 2026 calendar highlights the key dates and events you need to plan campaigns that land.”
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How to create a virtual event marketing strategy
Work in events, marketing, comms, or PR? There’s strong chance you need advice on hosting a virtual event for your business or improving your webinar landing page. Virtual conferences are a great way to promote your work and engage wider audiences. Creating a virtual event space for real-time communication with virtual attendees allows you to deliver valuable content to your clients or customers, while amplifying the voice and vision of your company, getting to know your online community and embracing all the opportunities of event partnership. That’s why we’ve written up several comprehensive guides to making your virtual event a hit. Plus, you’ll get a wealth of social media promotion and virtual event ideas for your business, including tools for webinar promotion and advice for incorporating video conferences and event partnership into your marketing strategy. Take a look at seven strategic partnership examples including affiliate marketing and distribution partnership and try out our content ideas for social media event marketing and partnership marketing to boost your social media metrics. But first, you may be wondering how to encourage participation in virtual meetings or run an interactive event. We can tell you how to host engaging virtual events! And if you're asking yourself "what is a webinar?" before you even begin with webinar online marketing, that's OK too! These posts answer all your questions—even the simple ones.