How to Build a Lead Generation Funnel in 7 Steps
Discover how to build a lead generation funnel in 7 steps. Attract prospects, guide their customer journey, and boost conversions with a lead funnel.
What Is Virtual Learning? A Guide for Teachers & Instructors
Livestorm’s in-depth guide for educators looking for a deeper understanding of virtual learning methods and online teaching software.
75 Virtual Lunch and Learn Topics for Your Team
Organizing a virtual lunch and learn is easy with Livestorm. Learn more about the benefits of hosting a virtual lunch and learn, and explore our 75 topics for your next event.
How to Create a Webinar Marketing Strategy (+5 Tactics to Use)
Learn how to create a successful webinar marketing strategy. Discover 5 promotion tactics to market webinars, boost attendance, and generate leads.
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Inbound Marketing: Why It Works for B2B & How to Start
Discover how inbound marketing attracts, engages, and delights potential customers via engaging content, making it a powerful B2B marketing strategy.
What Is AI Marketing? Challenges & Best Practices
Learn how AI marketing transforms your strategy and benefits your brand. Get free tools, explore use cases, and review best practices for AI in marketing.
How to Write a Video Script (+ Free Tool)
Learn how to write a video script with our step-by-step walkthrough and expert tips. Use our free tool to generate video scripts in minutes.
How to Create a Webinar Outline That Engages Viewers
Learn how to create a webinar outline so you can host more successful online events that engage your target audience and meet key marketing goals.
22 Event Marketing Examples & Trends for Your Strategy
Get event marketing examples and discover event marketing trends to build a successful B2B event strategy.
14 Ways to Repurpose Content to Increase Reach
Learn how repurposing content boosts reach and engagement. Get ideas to repurpose content across formats and channels to amplify marketing efforts.
15 B2B Webinar Ideas for Every Stage of the Customer Journey
Explore creative webinar ideas tailored for every stage of the B2B customer journey. Find out how to host engaging webinars that resonate with your ICP.
The Ultimate Guide to Hosting Virtual Conferences
Use this comprehensive step-by-step actionable guide to discover how to: plan, promote, host, and analyze your virtual conference.
B2B Marketing Strategies: Your Guide to What Works in 2025
Explore the top B2B marketing strategies for 2025. Learn about video marketing, email marketing, and more in this comprehensive guide for B2B.
What Is Account-Based Marketing? Complete Guide to ABM
Learn effective B2B strategies to target high-value accounts and optimize sales and marketing efforts with account-based marketing.
11 Virtual Event Marketing Software Tools to Rock Your Event
Not sure which event marketing tools to use? Check out our list of the top event marketing tools.
22 Tips for Hosting Engaging Virtual Events
This list of tips will help potential virtual event hosts in any industry keep their audiences engaged before, during, and after their virtual events.
How to Create a Webinar Presentation: Tools and Tips to Make it Easy
Creating a webinar presentation? Get tips on the best practices, tools, and techniques to make your webinar a success.
What Is Partnership Marketing? Ultimate Guide 2025
Unlock the power of partnership marketing to boost lead generation and revenue. Get tips for partner marketing and drive your business growth.
What is a Teleconference, and How to Host One
Do you need to connect with colleagues or clients but can't meet in person? Learn what a teleconference is and how to set one up.
21 Webinar Best Practices for an Engaging Event
Use our guide to webinar best practices to plan successful online events, engage your audience, and build your pipeline.
16 Best Lead Generation Tools (Inbound & Outbound)
Discover the top lead generation software to improve your sales process. Find the best tools for prospecting, cold outreach, lead scoring, and more.
Ultimate Guide to B2B Event Marketing - Best Practices
Learn how to leverage the power of B2B event marketing to promote your brand, product, or service. Discover best practices and top marketing tactics.
Webinar Benefits: How to Supercharge Your Marketing Strategy
This article explores the benefits of webinars that go way beyond social distancing. Read to find out how to build authority in your market, grow your brand, and more in this article.
Customizing Emails with HTML and Variables
Customizing your emails is easy with our new updates. In this article find out how to use HTML and variables when editing your emails.
Automated Webinars: Benefits compared to Live Webinars
In this post, you will learn about Automated Webinars vs Live Webinars and how to set them up.
5 Ways to use Automatic Redirect After your Webinar Ends
Leave a lasting impression by adding automatic redirects to the end of your webinars. Here are five ways you can use this feature in your presentations.
Account-Based Marketing Campaigns: Types, Tactics & Examples
Learn how to run successful account-based marketing campaigns. Get ideas to engage target accounts from Livestorm's ABM campaigns examples.
Demand Generation vs Lead Generation: How & Why to Use Both
Learn the key differences between demand generation and lead generation. Find out how to use both strategies to grow your business.
How to Create an Ideal Customer Profile (ICP) [+ Template]
Discover how to create an ideal customer profile (ICP) for your business. Learn to use the framework for successful B2B marketing & sales strategies.
How to livestream your online event?
Here is a step-by-step guide to livestreaming for beginners. Everything you need to know to successfully live stream an event for your audience online.
What Is Field Marketing? Tactics, Benefits, and Metrics
Discover the power of field marketing and learn how to design marketing activities that engage customers and drive revenue.
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How to create a virtual event marketing strategy
Work in events, marketing, comms, or PR? There’s strong chance you need advice on hosting a virtual event for your business or improving your webinar landing page. Virtual conferences are a great way to promote your work and engage wider audiences. Creating a virtual event space for real-time communication with virtual attendees allows you to deliver valuable content to your clients or customers, while amplifying the voice and vision of your company, getting to know your online community and embracing all the opportunities of event partnership. That’s why we’ve written up several comprehensive guides to making your virtual event a hit. Plus, you’ll get a wealth of social media promotion and virtual event ideas for your business, including tools for webinar promotion and advice for incorporating video conferences and event partnership into your marketing strategy. Take a look at seven strategic partnership examples including affiliate marketing and distribution partnership and try out our content ideas for social media event marketing and partnership marketing to boost your social media metrics. But first, you may be wondering how to encourage participation in virtual meetings or run an interactive event. We can tell you how to host engaging virtual events! And if you're asking yourself "what is a webinar?" before you even begin with webinar online marketing, that's OK too! These posts answer all your questions—even the simple ones.