How to Find Keynote Speakers for Virtual or Hybrid Events
Learn how to find keynote speakers for virtual and hybrid events. Get budget ranges, evaluation tips, and actionable search strategies.
9 Tips to Make Your Webinars Accessible to Everyone
Learn 9 webinar accessibility tips to reach more customers and comply with EU requirements. Improve audio, enable captions, and more with Livestorm.
What Is Partnership Marketing? Ultimate Guide 2026
Unlock the power of partnership marketing to boost lead generation and revenue. Get tips for partner marketing and drive your business growth.
10 Best Virtual Summit Platforms to Elevate Events in 2026
The best virtual summit platforms boost your brand’s reach and simplify audience engagement. Compare the top 10 virtual event platforms here.
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How to Make Webinars More Interactive
Host interactive webinars that engage your audience and increase conversions. Plus, get expert insights to help you put these tips into practice!
22 Tips for Hosting Engaging Virtual Events
This list of tips will help potential virtual event hosts in any industry keep their audiences engaged before, during, and after their virtual events.
What Is Field Marketing? Tactics, Benefits, and Metrics
Discover the power of field marketing and learn how to design marketing activities that engage customers and drive revenue.
How to Create an Ideal Customer Profile (ICP) [+ Template]
Discover how to create an ideal customer profile (ICP) for your business. Learn to use the framework for successful B2B marketing & sales strategies.
Account-Based Marketing Campaigns: Types, Tactics & Examples
Learn how to run successful account-based marketing campaigns. Get ideas to engage target accounts from Livestorm's ABM campaigns examples.
What Is Account-Based Marketing? Complete Guide to ABM
Learn effective B2B strategies to target high-value accounts and optimize sales and marketing efforts with account-based marketing.
How to Record a Webinar: Guide for Hosts and Attendees
Learn how to record a webinar whether you’re hosting or attending. Find out how to easily record an event using webinar or screen recording tools.
How to Write the Perfect Webinar Follow-Up Email [+10 Templates]
Learn how to write effective email follow-ups to drive conversions after webinars. Read more to get 10 webinar follow-up email templates.
15 B2B Webinar Ideas for Every Stage of the Customer Journey
Explore creative webinar ideas tailored for every stage of the B2B customer journey. Find out how to host engaging webinars that resonate with your ICP.
How to Build a Lead Generation Funnel in 7 Steps
Discover how to build a lead generation funnel in 7 steps. Attract prospects, guide their customer journey, and boost conversions with a lead funnel.
Demand Generation Tactics: 10 Strategies to Boost B2B Leads
Learn how to build a successful B2B demand generation strategy with 10 proven tactics. Attract more interest, capture more leads, and grow your revenue.
16 Best Lead Generation Tools (Inbound & Outbound)
Discover the top lead generation software to improve your sales process. Find the best tools for prospecting, cold outreach, lead scoring, and more.
How to Grow Revenue Faster with Sales and Marketing Alignment
Grow revenue faster with sales and marketing alignment. Discover best practices to align your sales and marketing team and win more business.
8 Examples of Webinar Landing Pages That Convert
Supercharge your event attendance by learning from these webinar landing page examples and our top tips for creating your own in 2023.
Why You Lose Train of Thought When Speaking (+ Solutions)
Learn why you lose your train of thought when speaking or hosting webinars. Get practical strategies to recover quickly and prevent future mental blocks.
What Is Thought Leadership? A Practical Framework
What is thought leadership? Learn how to create an authentic strategy that drives business growth. Includes frameworks, content formats, and examples.
How to Cancel an Event (+5 “Event Cancelled” Email Templates)
Learn how to cancel an event gracefully yet professionally. Use our "event cancelled" email templates to notify attendees and maintain brand integrity.
How to Test Your Microphone and Camera: 7 Ways to Check
Test your webcam and microphone before hosting a live event to ensure you sound and look your best. Here's how to do it in a few simple steps.
5 Event Email Templates & Examples to Boost Attendance & Leads
Build an event email marketing program that boosts attendance and generates leads. Get email templates and see examples to inspire your messaging
AI in Banking Marketing: Smarter, but still Human?
Discover how the French banking firm Crédit Agricole Transitions & Énergies combines artificial intelligence, webinars, and local outreach to strengthen customer relationships.
Calendar 2026 for Tech Marketers: Events, trends & inspiration
The tech industry never slows down—and neither should your marketing. This 2026 calendar highlights the key dates and events you need to plan campaigns that land.”
Marketing Calendar for Healthcare 2026: Key dates and inspirations
Get ahead with our 2026 healthcare marketing calendar. Explore key dates from regulations to B2B events, plus campaign ideas to maximize impact. Discover it now.
Marketing Calendar for Finance 2026: Key Dates
Plan smarter with our 2026 finance marketing calendar. Discover key dates (regulations, B2B events...) and get marketing ideas to time your campaigns. Read now.
What Is AI Marketing? Challenges & Best Practices
Learn how AI marketing transforms your strategy and benefits your brand. Get free tools, explore use cases, and review best practices for AI in marketing.
75 Questions to Ask Guest Speakers During a Virtual Event
Find out what to ask and what to avoid along with other tips and tricks for a successful and engaging guest speaker virtual event.
14 Ways to Repurpose Content to Increase Reach
Learn how repurposing content boosts reach and engagement. Get ideas to repurpose content across formats and channels to amplify marketing efforts.
What Is a Panel Discussion? And How to Run One Like a Pro
Discover everything you need to know about creating a successful panel discussion including how to choose the best format, topics, guests, and host.
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How to create a virtual event marketing strategy
Work in events, marketing, comms, or PR? There’s strong chance you need advice on hosting a virtual event for your business or improving your webinar landing page. Virtual conferences are a great way to promote your work and engage wider audiences. Creating a virtual event space for real-time communication with virtual attendees allows you to deliver valuable content to your clients or customers, while amplifying the voice and vision of your company, getting to know your online community and embracing all the opportunities of event partnership. That’s why we’ve written up several comprehensive guides to making your virtual event a hit. Plus, you’ll get a wealth of social media promotion and virtual event ideas for your business, including tools for webinar promotion and advice for incorporating video conferences and event partnership into your marketing strategy. Take a look at seven strategic partnership examples including affiliate marketing and distribution partnership and try out our content ideas for social media event marketing and partnership marketing to boost your social media metrics. But first, you may be wondering how to encourage participation in virtual meetings or run an interactive event. We can tell you how to host engaging virtual events! And if you're asking yourself "what is a webinar?" before you even begin with webinar online marketing, that's OK too! These posts answer all your questions—even the simple ones.