AI in Banking Marketing: Smarter, but still Human?
Discover how the French banking firm Crédit Agricole Transitions & Énergies combines artificial intelligence, webinars, and local outreach to strengthen customer relationships.
What Is Thought Leadership? A Practical Framework
What is thought leadership? Learn how to create an authentic strategy that drives business growth. Includes frameworks, content formats, and examples.
How to Find Keynote Speakers for Virtual or Hybrid Events
Learn how to find keynote speakers for virtual and hybrid events. Get budget ranges, evaluation tips, and actionable search strategies.
Complete Guide to Internal Communication Webinars
Learn how to plan a successful internal communication webinar. Discover 5 formats that foster engagement and team alignment.
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8 Insurance Marketing Tools to Generate & Nurture Leads
Discover 8 types of insurance marketing tools for generating and nurturing leads. Get essential software to expand your client base and grow your agency.
Life Sciences Marketing: Guide to Strategies & Trends
Learn how to develop and optimize your life sciences marketing strategy, including key trends to incorporate and tips to overcome common challenges.
Data in Healthcare Marketing: How to Unlock HCP Insights
Learn how to gather and use HCP insights. Transform your pharma marketing strategy and develop tailored messaging and content for HCPs.
75 Questions to Ask Guest Speakers During a Virtual Event
Find out what to ask and what to avoid along with other tips and tricks for a successful and engaging guest speaker virtual event.
13 Webinar Engagement Strategies to Keep Audiences Invested
Try these 13 creative webinar engagement tips to capture and keep your audience's attention before, during, and after your next online event.
Symposium vs. Conference: What's the Difference?
Discover the difference between a symposium and a conference, and find out all you need to plan the ideal in-person or virtual event format.
18 Unforgettable Webinar Titles & How to Create Your Own
Get inspired by 18 of the most unforgettable webinar titles. Learn how to create your own catchy webinar titles and headlines for your next event.
How to Run a Roundtable Discussion in 11 Steps
Discover how to lead a successful roundtable discussion. Get tips for in-person and virtual events and use our step-by-step plan to host an engaging event.
What Is a Summit? How to Host One: 15-Step Checklist
Host a successful virtual summit with the help of our checklist. Get tips for producing online summits, from the initial strategy to the post-event review.
How to Write the Perfect Webinar Follow-Up Email [+10 Templates]
Learn how to write effective email follow-ups to drive conversions after webinars. Read more to get 10 webinar follow-up email templates.
How to Cancel an Event (+5 “Event Cancelled” Email Templates)
Learn how to cancel an event gracefully yet professionally. Use our "event cancelled" email templates to notify attendees and maintain brand integrity.
How to Host a Successful Webinar: The Complete Guide
Discover how to host a webinar with insider tips from Livestorm. Find out how to prep, host, and wrap up a successful webinar session.
21 Expert Tips for Social Media Event Promotion
Learn how to promote an event on social media. Design an event promotion strategy that targets the right audience, creates buzz, and boosts attendance.
How to Host an Event Debrief: 15 Essential Questions to Ask
Gather post-event insights with our essential event debrief template. Get key debrief questions to ask for a successful post-event meeting.
Event Sponsorship Guide: How to Find the Right Event Partners
Get our step-by-step process to find event sponsors. Learn about types of event sponsorships, crafting sponsorship packages, and building partnerships.
Inbound Marketing: Why It Works for B2B & How to Start
Discover how inbound marketing attracts, engages, and delights potential customers via engaging content, making it a powerful B2B marketing strategy.
How to Record a Webinar: Guide for Hosts and Attendees
Learn how to record a webinar whether you’re hosting or attending. Find out how to easily record an event using webinar or screen recording tools.
What Is AI Marketing? Challenges & Best Practices
Learn how AI marketing transforms your strategy and benefits your brand. Get free tools, explore use cases, and review best practices for AI in marketing.
How to Write a Video Script (+ Free Tool)
Learn how to write a video script with our step-by-step walkthrough and expert tips. Use our free tool to generate video scripts in minutes.
22 Event Marketing Examples & Trends for Your Strategy
Get event marketing examples and discover event marketing trends to build a successful B2B event strategy.
15 B2B Webinar Ideas for Every Stage of the Customer Journey
Explore creative webinar ideas tailored for every stage of the B2B customer journey. Find out how to host engaging webinars that resonate with your ICP.
The Ultimate Guide to Hosting Virtual Conferences
Use this comprehensive step-by-step actionable guide to discover how to: plan, promote, host, and analyze your virtual conference.
B2B Marketing Strategies: Your Guide to What Works in 2025
Explore the top B2B marketing strategies for 2025. Learn about video marketing, email marketing, and more in this comprehensive guide for B2B.
What Is Account-Based Marketing? Complete Guide to ABM
Learn effective B2B strategies to target high-value accounts and optimize sales and marketing efforts with account-based marketing.
11 Virtual Event Marketing Software Tools to Rock Your Event
Not sure which event marketing tools to use? Check out our list of the top event marketing tools.
22 Tips for Hosting Engaging Virtual Events
This list of tips will help potential virtual event hosts in any industry keep their audiences engaged before, during, and after their virtual events.
How to Create a Webinar Presentation: Tools and Tips to Make it Easy
Creating a webinar presentation? Get tips on the best practices, tools, and techniques to make your webinar a success.
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How to create a virtual event marketing strategy
Work in events, marketing, comms, or PR? There’s strong chance you need advice on hosting a virtual event for your business or improving your webinar landing page. Virtual conferences are a great way to promote your work and engage wider audiences. Creating a virtual event space for real-time communication with virtual attendees allows you to deliver valuable content to your clients or customers, while amplifying the voice and vision of your company, getting to know your online community and embracing all the opportunities of event partnership. That’s why we’ve written up several comprehensive guides to making your virtual event a hit. Plus, you’ll get a wealth of social media promotion and virtual event ideas for your business, including tools for webinar promotion and advice for incorporating video conferences and event partnership into your marketing strategy. Take a look at seven strategic partnership examples including affiliate marketing and distribution partnership and try out our content ideas for social media event marketing and partnership marketing to boost your social media metrics. But first, you may be wondering how to encourage participation in virtual meetings or run an interactive event. We can tell you how to host engaging virtual events! And if you're asking yourself "what is a webinar?" before you even begin with webinar online marketing, that's OK too! These posts answer all your questions—even the simple ones.