How to Run a Roundtable Discussion in 11 Steps
Discover how to lead a successful roundtable discussion. Get tips for in-person and virtual events and use our step-by-step plan to host an engaging event.
The Best Lighting for Video Conferencing: Our Top 10 Lights
Finding the best lighting for video conferencing doesn't have to be difficult. Check out our list of the best lighting options to look your best on camera.
9 Best Virtual Event Platforms for 2026 [Detailed Reviews]
Find the best virtual event platform to make large-scale conferences, small team meetings, and other online events seamless.
How to Test Your Microphone and Camera: 7 Ways to Check
Test your webcam and microphone before hosting a live event to ensure you sound and look your best. Here's how to do it in a few simple steps.
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AI in Banking Marketing: Smarter, but still Human?
Discover how the French banking firm Crédit Agricole Transitions & Énergies combines artificial intelligence, webinars, and local outreach to strengthen customer relationships.
What Is AI Marketing? Challenges & Best Practices
Learn how AI marketing transforms your strategy and benefits your brand. Get free tools, explore use cases, and review best practices for AI in marketing.
21 Expert Tips for Social Media Event Promotion
Learn how to promote an event on social media. Design an event promotion strategy that targets the right audience, creates buzz, and boosts attendance.
How to Write a Video Script (+ Free Tool)
Learn how to write a video script with our step-by-step walkthrough and expert tips. Use our free tool to generate video scripts in minutes.
10 Public Speaking Tips to Be More Persuasive & Win Buy-In
Learn 10 proven public speaking tips to make your webinars more persuasive and win buy-in from B2B audiences. Boost confidence and engagement.
How to Boost Webinar Attendance Rate: 15 Proven Tactics
Low webinar attendance compromising your results? Learn the why behind no-shows and find out how to boost webinar attendance with 15 actionable tips.
9 Tips to Make Your Webinars Accessible to Everyone
Learn 9 webinar accessibility tips to reach more customers and comply with EU requirements. Improve audio, enable captions, and more with Livestorm.
7 Body Language Tips for Powerful Public Speaking
Master public speaking body language for webinars. Learn 7 simple changes to posture, eye contact, and gestures to make you more credible on camera.
Why You Lose Train of Thought When Speaking (+ Solutions)
Learn why you lose your train of thought when speaking or hosting webinars. Get practical strategies to recover quickly and prevent future mental blocks.
Video SEO: Complete Guide to Optimize Videos for Search
Learn how to optimize videos for search engines and viewers with 11 video SEO best practices that increase visibility, drive traffic, and generate leads.
How to Create a Webinar Marketing Strategy (+5 Tactics to Use)
Learn how to create a successful webinar marketing strategy. Discover 5 promotion tactics to market webinars, boost attendance, and generate leads.
Plan a Marketing Budget: How to Allocate Spend for ROI & Growth
Plan a marketing budget that fits your company's short- and long-term goals. Learn how to allocate marketing spend to maximize ROI and growth.
75 Questions to Ask Guest Speakers During a Virtual Event
Find out what to ask and what to avoid along with other tips and tricks for a successful and engaging guest speaker virtual event.
16 Event Marketing Strategies for 2026 (+Examples)
Discover 16 powerful event marketing strategies to promote your next event. Get clear on types of event marketing and how to build a strategy.
How to Cancel an Event (+5 “Event Cancelled” Email Templates)
Learn how to cancel an event gracefully yet professionally. Use our "event cancelled" email templates to notify attendees and maintain brand integrity.
10 Best Pre-Recorded Webinar Platforms to Help You Scale
Discover the best pre-recorded webinar platforms for delivering on-demand content, engaging viewers, generating leads, and driving conversions.
What Is a Summit? How to Host One: 14-Step Checklist
Host a successful virtual summit with the help of our checklist. Get tips for producing online summits, from the initial strategy to the post-event review.
13 Webinar Engagement Strategies to Keep Audiences Invested
Try these 13 creative webinar engagement tips to capture and keep your audience's attention before, during, and after your next online event.
How to Write the Perfect Webinar Follow-Up Email [+10 Templates]
Learn how to write effective email follow-ups to drive conversions after webinars. Read more to get 10 webinar follow-up email templates.
How to Build a Lead Generation Funnel in 7 Steps
Discover how to build a lead generation funnel in 7 steps. Attract prospects, guide their customer journey, and boost conversions with a lead funnel.
How to Grow Revenue Faster with Sales and Marketing Alignment
Grow revenue faster with sales and marketing alignment. Discover best practices to align your sales and marketing team and win more business.
12 Best Video Hosting Sites for Business (Free + Paid)
Discover the 12 best video hosting sites for business, with options for free and paid services. Find the ideal option to upload, record, and share videos.
21 Webinar Best Practices for an Engaging Event
Use our guide to webinar best practices to plan successful online events, engage your audience, and build your pipeline.
Marketing ROI: How to Measure It & Tips to Improve ROI
Learn how to calculate marketing ROI, benchmark performance, and optimize results. Get the insights you need to make smarter marketing decisions.
11 Virtual Event Marketing Software Tools to Rock Your Event
Not sure which event marketing tools to use? Check out our list of the top event marketing tools.
11 Best Demand Generation Tools to Boost Traffic & Leads
Explore the best demand generation tools for B2B businesses. Attract your target audience and drive growth with the right tools for your marketing team.
22 Event Marketing Examples & Trends for Your Strategy
Get event marketing examples and discover event marketing trends to build a successful B2B event strategy.
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How to create a virtual event marketing strategy
Work in events, marketing, comms, or PR? There’s strong chance you need advice on hosting a virtual event for your business or improving your webinar landing page. Virtual conferences are a great way to promote your work and engage wider audiences. Creating a virtual event space for real-time communication with virtual attendees allows you to deliver valuable content to your clients or customers, while amplifying the voice and vision of your company, getting to know your online community and embracing all the opportunities of event partnership. That’s why we’ve written up several comprehensive guides to making your virtual event a hit. Plus, you’ll get a wealth of social media promotion and virtual event ideas for your business, including tools for webinar promotion and advice for incorporating video conferences and event partnership into your marketing strategy. Take a look at seven strategic partnership examples including affiliate marketing and distribution partnership and try out our content ideas for social media event marketing and partnership marketing to boost your social media metrics. But first, you may be wondering how to encourage participation in virtual meetings or run an interactive event. We can tell you how to host engaging virtual events! And if you're asking yourself "what is a webinar?" before you even begin with webinar online marketing, that's OK too! These posts answer all your questions—even the simple ones.