11 Best Virtual Classroom Software Tools (Free & Paid)
Education

11 Best Virtual Classroom Software Tools (Free & Paid)

Discover the top virtual classroom software tools for online teaching. Get our list of the best paid and free teaching tools and virtual learning platforms.

5 Most Secure Video Conferencing Software Apps (+Buying Guide)
Remote communication

5 Most Secure Video Conferencing Software Apps (+Buying Guide)

Get the best protection against cyber threats with secure video conferencing software. Learn tips to improve virtual meeting privacy and security.

10 Best Pre-Recorded Webinar Platforms to Help You Scale
Marketing

10 Best Pre-Recorded Webinar Platforms to Help You Scale

Discover the best pre-recorded webinar platforms for delivering on-demand content, engaging viewers, generating leads, and driving conversions.

How to Test Your Microphone and Camera: 7 Ways to Check
Marketing

How to Test Your Microphone and Camera: 7 Ways to Check

Test your webcam and microphone before hosting a live event to ensure you sound and look your best. Here's how to do it in a few simple steps.

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The Ultimate Guide to Hosting Virtual Conferences
Marketing

The Ultimate Guide to Hosting Virtual Conferences

Use this comprehensive step-by-step actionable guide to discover how to: plan, promote, host, and analyze your virtual conference.

B2B Marketing Strategies: Your Guide to What Works in 2025
Marketing

B2B Marketing Strategies: Your Guide to What Works in 2025

Explore the top B2B marketing strategies for 2025. Learn about video marketing, email marketing, and more in this comprehensive guide for B2B.

What Is Account-Based Marketing? Complete Guide to ABM
Marketing

What Is Account-Based Marketing? Complete Guide to ABM

Learn effective B2B strategies to target high-value accounts and optimize sales and marketing efforts with account-based marketing.

11 Virtual Event Marketing Software Tools to Rock Your Event
Marketing

11 Virtual Event Marketing Software Tools to Rock Your Event

Not sure which event marketing tools to use? Check out our list of the top event marketing tools.

22 Tips for Hosting Engaging Virtual Events
Marketing

22 Tips for Hosting Engaging Virtual Events

This list of tips will help potential virtual event hosts in any industry keep their audiences engaged before, during, and after their virtual events.

How to Create a Webinar Presentation: Tools and Tips to Make it Easy
Marketing

How to Create a Webinar Presentation: Tools and Tips to Make it Easy

Creating a webinar presentation? Get tips on the best practices, tools, and techniques to make your webinar a success.

What Is Partnership Marketing? Ultimate Guide 2025
Marketing

What Is Partnership Marketing? Ultimate Guide 2025

Unlock the power of partnership marketing to boost lead generation and revenue. Get tips for partner marketing and drive your business growth.

16 Event Marketing Strategies for 2025 (+Examples)
Marketing

16 Event Marketing Strategies for 2025 (+Examples)

Discover 16 powerful event marketing strategies to promote your next event. Get clear on types of event marketing and how to build a strategy.

What is a Teleconference, and How to Host One
Marketing

What is a Teleconference, and How to Host One

Do you need to connect with colleagues or clients but can't meet in person? Learn what a teleconference is and how to set one up.

21 Webinar Best Practices for an Engaging Event
Marketing

21 Webinar Best Practices for an Engaging Event

Use our guide to webinar best practices to plan successful online events, engage your audience, and build your pipeline.

16 Best Lead Generation Tools (Inbound & Outbound)
Sales

16 Best Lead Generation Tools (Inbound & Outbound)

Discover the top lead generation software to improve your sales process. Find the best tools for prospecting, cold outreach, lead scoring, and more.

Ultimate Guide to B2B Event Marketing - Best Practices
Marketing

Ultimate Guide to B2B Event Marketing - Best Practices

Learn how to leverage the power of B2B event marketing to promote your brand, product, or service. Discover best practices and top marketing tactics.

Webinar Benefits: How to Supercharge Your Marketing Strategy
Marketing

Webinar Benefits: How to Supercharge Your Marketing Strategy

This article explores the benefits of webinars that go way beyond social distancing. Read to find out how to build authority in your market, grow your brand, and more in this article.

Customizing Emails with HTML and Variables
Marketing

Customizing Emails with HTML and Variables

Customizing your emails is easy with our new updates. In this article find out how to use HTML and variables when editing your emails.

Automated Webinars: Benefits compared to Live Webinars
Marketing

Automated Webinars: Benefits compared to Live Webinars

In this post, you will learn about Automated Webinars vs Live Webinars and how to set them up.

5 Ways to use Automatic Redirect After your Webinar Ends
Marketing

5 Ways to use Automatic Redirect After your Webinar Ends

Leave a lasting impression by adding automatic redirects to the end of your webinars. Here are five ways you can use this feature in your presentations.

Account-Based Marketing Campaigns: Types, Tactics & Examples
Marketing

Account-Based Marketing Campaigns: Types, Tactics & Examples

Learn how to run successful account-based marketing campaigns. Get ideas to engage target accounts from Livestorm's ABM campaigns examples.

Demand Generation vs Lead Generation: How & Why to Use Both
Marketing

Demand Generation vs Lead Generation: How & Why to Use Both

Learn the key differences between demand generation and lead generation. Find out how to use both strategies to grow your business.

How to Create an Ideal Customer Profile (ICP) [+ Template]
Marketing

How to Create an Ideal Customer Profile (ICP) [+ Template]

Discover how to create an ideal customer profile (ICP) for your business. Learn to use the framework for successful B2B marketing & sales strategies.

How to livestream your online event?
Marketing

How to livestream your online event?

Here is a step-by-step guide to livestreaming for beginners. Everything you need to know to successfully live stream an event for your audience online.

What Is Field Marketing? Tactics, Benefits, and Metrics
Marketing

What Is Field Marketing? Tactics, Benefits, and Metrics

Discover the power of field marketing and learn how to design marketing activities that engage customers and drive revenue.

Demand Generation Tactics: 10 Strategies to Boost B2B Leads
Marketing

Demand Generation Tactics: 10 Strategies to Boost B2B Leads

Learn how to build a successful B2B demand generation strategy with 10 proven tactics. Attract more interest, capture more leads, and grow your revenue.

8 Trending Webinar Topics For Marketers in 2023
Marketing

8 Trending Webinar Topics For Marketers in 2023

Finding new webinar topics can be tough. In this article, we cover a few tips to come up with engaging webinar topics–plus 8 webinar ideas your audience will love.

11 Best Demand Generation Tools to Boost Traffic & Leads
Marketing

11 Best Demand Generation Tools to Boost Traffic & Leads

Explore the best demand generation tools for B2B businesses. Attract your target audience and drive growth with the right tools for your marketing team.

10 Event Marketing Trends for Success
Marketing

10 Event Marketing Trends for Success

Get ahead of the curve with this breakdown of the top 10 event marketing trends of 2023 to maximize attendance and increase conversions.

12 Best Video Hosting Sites for Business (Free + Paid)
Marketing

12 Best Video Hosting Sites for Business (Free + Paid)

Discover the 12 best video hosting sites for business, with options for free and paid services. Find the ideal option to upload, record, and share videos.

Create a  Webinar Dashboard With Google Spreadsheets
Marketing

Create a Webinar Dashboard With Google Spreadsheets

In this tutorial, I will show you how to create a simple webinar dashboard using a Google Spreadsheet. I've also included a free spreadsheet template!

How to create a virtual event marketing strategy

Work in events, marketing, comms, or PR? There’s strong chance you need advice on hosting a virtual event for your business or improving your webinar landing page. Virtual conferences are a great way to promote your work and engage wider audiences. Creating a virtual event space for real-time communication with virtual attendees allows you to deliver valuable content to your clients or customers, while amplifying the voice and vision of your company, getting to know your online community and embracing all the opportunities of event partnership. That’s why we’ve written up several comprehensive guides to making your virtual event a hit. Plus, you’ll get a wealth of social media promotion and virtual event ideas for your business, including tools for webinar promotion and advice for incorporating video conferences and event partnership into your marketing strategy. Take a look at seven strategic partnership examples including affiliate marketing and distribution partnership and try out our content ideas for social media event marketing and partnership marketing to boost your social media metrics. But first, you may be wondering how to encourage participation in virtual meetings or run an interactive event. We can tell you how to host engaging virtual events! And if you're asking yourself "what is a webinar?" before you even begin with webinar online marketing, that's OK too! These posts answer all your questions—even the simple ones.