Asynchronous vs. Synchronous Meetings: Which is Best For Your Team?
Human Resources

Asynchronous vs. Synchronous Meetings: Which is Best For Your Team?

Find out the difference between asynchronous and synchronous meetings and which one is best for your next meeting in this guide from Livestorm.

75 Virtual Lunch and Learn Topics for Your Team
Human Resources

75 Virtual Lunch and Learn Topics for Your Team

Organizing a virtual lunch and learn is easy with Livestorm. Learn more about the benefits of hosting a virtual lunch and learn, and explore our 75 topics for your next event.

Virtual Interview Advantages and Disadvantages (+19 Tips)
Human Resources

Virtual Interview Advantages and Disadvantages (+19 Tips)

Learn what to do and what not to do with 19 virtual interview tips. Get clear on the advantages and disadvantages of online interviews.

How to Create a Webinar Marketing Strategy (+5 Tactics to Use)
Marketing

How to Create a Webinar Marketing Strategy (+5 Tactics to Use)

Learn how to create a successful webinar marketing strategy. Discover 5 promotion tactics to market webinars, boost attendance, and generate leads.

Background mobile

Marketing

Search

or browse by categories

How to Host a Successful Webinar: The Complete Guide
Marketing

How to Host a Successful Webinar: The Complete Guide

Discover how to host a webinar with insider tips from Livestorm. Find out how to prep, host, and wrap up a successful webinar session.

21 Expert Tips for Social Media Event Promotion
Marketing

21 Expert Tips for Social Media Event Promotion

Learn how to promote an event on social media. Design an event promotion strategy that targets the right audience, creates buzz, and boosts attendance.

How to Host an Event Debrief: 15 Essential Questions to Ask
Marketing

How to Host an Event Debrief: 15 Essential Questions to Ask

Gather post-event insights with our essential event debrief template. Get key debrief questions to ask for a successful post-event meeting.

Event Sponsorship Guide: How to Find the Right Event Partners
Marketing

Event Sponsorship Guide: How to Find the Right Event Partners

Get our step-by-step process to find event sponsors. Learn about types of event sponsorships, crafting sponsorship packages, and building partnerships.

Marketing

Inbound Marketing: Why It Works for B2B & How to Start

Discover how inbound marketing attracts, engages, and delights potential customers via engaging content, making it a powerful B2B marketing strategy.

How to Record a Webinar: Guide for Hosts and Attendees
Marketing

How to Record a Webinar: Guide for Hosts and Attendees

Learn how to record a webinar whether you’re hosting or attending. Find out how to easily record an event using webinar or screen recording tools.

What Is AI Marketing? Challenges & Best Practices
Marketing

What Is AI Marketing? Challenges & Best Practices

Learn how AI marketing transforms your strategy and benefits your brand. Get free tools, explore use cases, and review best practices for AI in marketing.

How to Write a Video Script (+ Free Tool)
Marketing

How to Write a Video Script (+ Free Tool)

Learn how to write a video script with our step-by-step walkthrough and expert tips. Use our free tool to generate video scripts in minutes.

How to Create a Webinar Outline That Engages Viewers
Marketing

How to Create a Webinar Outline That Engages Viewers

Learn how to create a webinar outline so you can host more successful online events that engage your target audience and meet key marketing goals.

22 Event Marketing Examples & Trends for Your Strategy
Marketing

22 Event Marketing Examples & Trends for Your Strategy

Get event marketing examples and discover event marketing trends to build a successful B2B event strategy.

15 B2B Webinar Ideas for Every Stage of the Customer Journey
Marketing

15 B2B Webinar Ideas for Every Stage of the Customer Journey

Explore creative webinar ideas tailored for every stage of the B2B customer journey. Find out how to host engaging webinars that resonate with your ICP.

The Ultimate Guide to Hosting Virtual Conferences
Marketing

The Ultimate Guide to Hosting Virtual Conferences

Use this comprehensive step-by-step actionable guide to discover how to: plan, promote, host, and analyze your virtual conference.

B2B Marketing Strategies: Your Guide to What Works in 2025
Marketing

B2B Marketing Strategies: Your Guide to What Works in 2025

Explore the top B2B marketing strategies for 2025. Learn about video marketing, email marketing, and more in this comprehensive guide for B2B.

What Is Account-Based Marketing? Complete Guide to ABM
Marketing

What Is Account-Based Marketing? Complete Guide to ABM

Learn effective B2B strategies to target high-value accounts and optimize sales and marketing efforts with account-based marketing.

11 Virtual Event Marketing Software Tools to Rock Your Event
Marketing

11 Virtual Event Marketing Software Tools to Rock Your Event

Not sure which event marketing tools to use? Check out our list of the top event marketing tools.

22 Tips for Hosting Engaging Virtual Events
Marketing

22 Tips for Hosting Engaging Virtual Events

This list of tips will help potential virtual event hosts in any industry keep their audiences engaged before, during, and after their virtual events.

How to Create a Webinar Presentation: Tools and Tips to Make it Easy
Marketing

How to Create a Webinar Presentation: Tools and Tips to Make it Easy

Creating a webinar presentation? Get tips on the best practices, tools, and techniques to make your webinar a success.

What Is Partnership Marketing? Ultimate Guide 2025
Marketing

What Is Partnership Marketing? Ultimate Guide 2025

Unlock the power of partnership marketing to boost lead generation and revenue. Get tips for partner marketing and drive your business growth.

What is a Teleconference, and How to Host One
Marketing

What is a Teleconference, and How to Host One

Do you need to connect with colleagues or clients but can't meet in person? Learn what a teleconference is and how to set one up.

21 Webinar Best Practices for an Engaging Event
Marketing

21 Webinar Best Practices for an Engaging Event

Use our guide to webinar best practices to plan successful online events, engage your audience, and build your pipeline.

16 Best Lead Generation Tools (Inbound & Outbound)
Sales

16 Best Lead Generation Tools (Inbound & Outbound)

Discover the top lead generation software to improve your sales process. Find the best tools for prospecting, cold outreach, lead scoring, and more.

Ultimate Guide to B2B Event Marketing - Best Practices
Marketing

Ultimate Guide to B2B Event Marketing - Best Practices

Learn how to leverage the power of B2B event marketing to promote your brand, product, or service. Discover best practices and top marketing tactics.

Webinar Benefits: How to Supercharge Your Marketing Strategy
Marketing

Webinar Benefits: How to Supercharge Your Marketing Strategy

This article explores the benefits of webinars that go way beyond social distancing. Read to find out how to build authority in your market, grow your brand, and more in this article.

Customizing Emails with HTML and Variables
Marketing

Customizing Emails with HTML and Variables

Customizing your emails is easy with our new updates. In this article find out how to use HTML and variables when editing your emails.

Automated Webinars: Benefits compared to Live Webinars
Marketing

Automated Webinars: Benefits compared to Live Webinars

In this post, you will learn about Automated Webinars vs Live Webinars and how to set them up.

5 Ways to use Automatic Redirect After your Webinar Ends
Marketing

5 Ways to use Automatic Redirect After your Webinar Ends

Leave a lasting impression by adding automatic redirects to the end of your webinars. Here are five ways you can use this feature in your presentations.

Account-Based Marketing Campaigns: Types, Tactics & Examples
Marketing

Account-Based Marketing Campaigns: Types, Tactics & Examples

Learn how to run successful account-based marketing campaigns. Get ideas to engage target accounts from Livestorm's ABM campaigns examples.

How to create a virtual event marketing strategy

Work in events, marketing, comms, or PR? There’s strong chance you need advice on hosting a virtual event for your business or improving your webinar landing page. Virtual conferences are a great way to promote your work and engage wider audiences. Creating a virtual event space for real-time communication with virtual attendees allows you to deliver valuable content to your clients or customers, while amplifying the voice and vision of your company, getting to know your online community and embracing all the opportunities of event partnership. That’s why we’ve written up several comprehensive guides to making your virtual event a hit. Plus, you’ll get a wealth of social media promotion and virtual event ideas for your business, including tools for webinar promotion and advice for incorporating video conferences and event partnership into your marketing strategy. Take a look at seven strategic partnership examples including affiliate marketing and distribution partnership and try out our content ideas for social media event marketing and partnership marketing to boost your social media metrics. But first, you may be wondering how to encourage participation in virtual meetings or run an interactive event. We can tell you how to host engaging virtual events! And if you're asking yourself "what is a webinar?" before you even begin with webinar online marketing, that's OK too! These posts answer all your questions—even the simple ones.