How to Find Keynote Speakers for Virtual or Hybrid Events
Learn how to find keynote speakers for virtual and hybrid events. Get budget ranges, evaluation tips, and actionable search strategies.
How to Record a Webinar: Guide for Hosts and Attendees
Learn how to record a webinar whether you’re hosting or attending. Find out how to easily record an event using webinar or screen recording tools.
How to Boost Webinar Attendance Rate: 15 Proven Tactics
Low webinar attendance compromising your results? Learn the why behind no-shows and find out how to boost webinar attendance with 15 actionable tips.
9 Tips to Make Your Webinars Accessible to Everyone
Learn 9 webinar accessibility tips to reach more customers and comply with EU requirements. Improve audio, enable captions, and more with Livestorm.
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How to Run a Roundtable Discussion in 11 Steps
Discover how to lead a successful roundtable discussion. Get tips for in-person and virtual events and use our step-by-step plan to host an engaging event.
10 Best Pre-Recorded Webinar Platforms to Help You Scale
Discover the best pre-recorded webinar platforms for delivering on-demand content, engaging viewers, generating leads, and driving conversions.
Public Speaking Anxiety: How to Manage & Overcome It
Overcome public speaking anxiety with proven techniques. Learn breathing exercises, confidence-building strategies, and virtual presentation tips.
What Is a Summit? How to Host One: 14-Step Checklist
Host a successful virtual summit with the help of our checklist. Get tips for producing online summits, from the initial strategy to the post-event review.
13 Webinar Engagement Strategies to Keep Audiences Invested
Try these 13 creative webinar engagement tips to capture and keep your audience's attention before, during, and after your next online event.
How to Make Webinars More Interactive
Host interactive webinars that engage your audience and increase conversions. Plus, get expert insights to help you put these tips into practice!
22 Tips for Hosting Engaging Virtual Events
This list of tips will help potential virtual event hosts in any industry keep their audiences engaged before, during, and after their virtual events.
How to Create an Ideal Customer Profile (ICP) [+ Template]
Discover how to create an ideal customer profile (ICP) for your business. Learn to use the framework for successful B2B marketing & sales strategies.
What Is Account-Based Marketing? Complete Guide to ABM
Learn effective B2B strategies to target high-value accounts and optimize sales and marketing efforts with account-based marketing.
How to Write the Perfect Webinar Follow-Up Email [+10 Templates]
Learn how to write effective email follow-ups to drive conversions after webinars. Read more to get 10 webinar follow-up email templates.
How to Build a Lead Generation Funnel in 7 Steps
Discover how to build a lead generation funnel in 7 steps. Attract prospects, guide their customer journey, and boost conversions with a lead funnel.
Demand Generation Tactics: 10 Strategies to Boost B2B Leads
Learn how to build a successful B2B demand generation strategy with 10 proven tactics. Attract more interest, capture more leads, and grow your revenue.
16 Best Lead Generation Tools (Inbound & Outbound)
Discover the top lead generation software to improve your sales process. Find the best tools for prospecting, cold outreach, lead scoring, and more.
How to Grow Revenue Faster with Sales and Marketing Alignment
Grow revenue faster with sales and marketing alignment. Discover best practices to align your sales and marketing team and win more business.
8 Examples of Webinar Landing Pages That Convert
Supercharge your event attendance by learning from these webinar landing page examples and our top tips for creating your own in 2023.
What Is Thought Leadership? A Practical Framework
What is thought leadership? Learn how to create an authentic strategy that drives business growth. Includes frameworks, content formats, and examples.
AI in Banking Marketing: Smarter, but still Human?
Discover how the French banking firm Crédit Agricole Transitions & Énergies combines artificial intelligence, webinars, and local outreach to strengthen customer relationships.
Calendar 2026 for Tech Marketers: Events, trends & inspiration
The tech industry never slows down—and neither should your marketing. This 2026 calendar highlights the key dates and events you need to plan campaigns that land.”
Marketing Calendar for Healthcare 2026: Key dates and inspirations
Get ahead with our 2026 healthcare marketing calendar. Explore key dates from regulations to B2B events, plus campaign ideas to maximize impact. Discover it now.
Marketing Calendar for Finance 2026: Key Dates
Plan smarter with our 2026 finance marketing calendar. Discover key dates (regulations, B2B events...) and get marketing ideas to time your campaigns. Read now.
What Is AI Marketing? Challenges & Best Practices
Learn how AI marketing transforms your strategy and benefits your brand. Get free tools, explore use cases, and review best practices for AI in marketing.
What Is a Panel Discussion? And How to Run One Like a Pro
Discover everything you need to know about creating a successful panel discussion including how to choose the best format, topics, guests, and host.
12 Best Video Hosting Sites for Business (Free + Paid)
Discover the 12 best video hosting sites for business, with options for free and paid services. Find the ideal option to upload, record, and share videos.
18 Unforgettable Webinar Titles & How to Create Your Own
Get inspired by 18 of the most unforgettable webinar titles. Learn how to create your own catchy webinar titles and headlines for your next event.
21 Expert Tips for Social Media Event Promotion
Learn how to promote an event on social media. Design an event promotion strategy that targets the right audience, creates buzz, and boosts attendance.
How to Write a Video Script (+ Free Tool)
Learn how to write a video script with our step-by-step walkthrough and expert tips. Use our free tool to generate video scripts in minutes.
5 Ways to use Automatic Redirect After your Webinar Ends
Leave a lasting impression by adding automatic redirects to the end of your webinars. Here are five ways you can use this feature in your presentations.
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How to create a virtual event marketing strategy
Work in events, marketing, comms, or PR? There’s strong chance you need advice on hosting a virtual event for your business or improving your webinar landing page. Virtual conferences are a great way to promote your work and engage wider audiences. Creating a virtual event space for real-time communication with virtual attendees allows you to deliver valuable content to your clients or customers, while amplifying the voice and vision of your company, getting to know your online community and embracing all the opportunities of event partnership. That’s why we’ve written up several comprehensive guides to making your virtual event a hit. Plus, you’ll get a wealth of social media promotion and virtual event ideas for your business, including tools for webinar promotion and advice for incorporating video conferences and event partnership into your marketing strategy. Take a look at seven strategic partnership examples including affiliate marketing and distribution partnership and try out our content ideas for social media event marketing and partnership marketing to boost your social media metrics. But first, you may be wondering how to encourage participation in virtual meetings or run an interactive event. We can tell you how to host engaging virtual events! And if you're asking yourself "what is a webinar?" before you even begin with webinar online marketing, that's OK too! These posts answer all your questions—even the simple ones.