Choose a topic and time slot for a webinar
Pick the topic, day, time and title of your next webinar from how your past webinars performed.
Using my Livestorm data, help me plan a new webinar about [TOPIC] for [AUDIENCE]. 1. Look at my public webinars from the [LAST 12 MONTHS]: events set up as webinars rather than meetings, with at least 15 registered participants (not team members). Skip internal sessions (all-hands, team syncs, trainings), one-to-one or sales calls, and test events, even when they are set up as webinars. Also leave out sessions that look abnormal, such as more than 3 times my usual number of registrants, or under 5% of registrants showing up, and tell me about them. Count each recurring webinar as one row, using its median, so it doesn't outweigh one-off webinars. 2. For each one, note the day, the start time in the most common time zone among my registrants, registered participants, attending participants and show-up rate. 3. Compare show-up rates by weekday, by start hour and by topic (group the titles into a few themes). Mark any group with fewer than 3 rows as a small sample, and say how many sessions sit behind each row. 4. Recommend the best day and time, with a runner-up. Say how confident you are, given how many webinars you could compare and how many different slots they covered. If nearly all of them ran in the same slot, say so instead of picking a winner. 5. Suggest a date in that slot that doesn't clash with my upcoming webinars and leaves 3 to 6 weeks to promote it. 6. Read the questions my audience asked in those webinars and suggest 5 titles under 70 characters, in different formats (how-to, number-led, honest take, live build), each with one line on the data behind it. Don't quote attendees' names. Answer with the recommended slot and date first, then a table of what you compared, then the 5 titles, then what you left out and why. If there's too little data to recommend a slot, say so instead of guessing.
Customize before running
[TOPIC]The subject as you'd say it out loud[AUDIENCE]Who it's for and what they care about[LAST 12 MONTHS]How far back to look. Shorten it if you run many webinars
What you get back
A plan for your next webinar grounded in your own data.
- A recommended day, time and date, with how confident it can be
- Show-up rates by weekday, hour and topic, and what was left out
- 5 titles built on the questions your audience asked

