Plan

Find webinar topic ideas in audience questions

Find what your audience keeps asking about, so your next webinar answers it.

Using my Livestorm data, read the Q&A questions and chat messages sent by participants (not team members) in my [10] most recent public webinar sessions from the [LAST 6 MONTHS]: sessions open to outside registrants, such as demos or marketing webinars. Skip internal meetings (all-hands, team syncs, trainings), one-to-one or sales calls, and test events. Ignore greetings and thank-yous. Count a question once if it appears in both the chat and the Q&A, and keep questions a team member reposted for an attendee. Group what people asked into themes. For each theme, give how many questions or messages touch on it, in how many different sessions it came up, 2 example questions in the attendees' own words (without their names), and whether it was answered during the session (for the chat, whether a team member replied). Then suggest 3 webinar topics that cover the biggest themes, each with a working title. If there are too few questions to see themes, say so.

Customize before running

  • [10]The maximum number of sessions to read
  • [LAST 6 MONTHS]How far back to look

What you get back

What your audience keeps asking, turned into your next topics.

  • Themes ranked by how often they came up
  • Real example questions for each theme, without names
  • 3 topic ideas with working titles

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