AI in Banking Marketing: Smarter, but still Human?
Marketing

AI in Banking Marketing: Smarter, but still Human?

Discover how the French banking firm Crédit Agricole Transitions & Énergies combines artificial intelligence, webinars, and local outreach to strengthen customer relationships.

What Is Thought Leadership? A Practical Framework
Marketing

What Is Thought Leadership? A Practical Framework

What is thought leadership? Learn how to create an authentic strategy that drives business growth. Includes frameworks, content formats, and examples.

How to Find Keynote Speakers for Virtual or Hybrid Events
Marketing

How to Find Keynote Speakers for Virtual or Hybrid Events

Learn how to find keynote speakers for virtual and hybrid events. Get budget ranges, evaluation tips, and actionable search strategies.

Complete Guide to Internal Communication Webinars
Human Resources

Complete Guide to Internal Communication Webinars

Learn how to plan a successful internal communication webinar. Discover 5 formats that foster engagement and team alignment.

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How to create a virtual event marketing strategy

Work in events, marketing, comms, or PR? There’s strong chance you need advice on hosting a virtual event for your business or improving your webinar landing page. Virtual conferences are a great way to promote your work and engage wider audiences. Creating a virtual event space for real-time communication with virtual attendees allows you to deliver valuable content to your clients or customers, while amplifying the voice and vision of your company, getting to know your online community and embracing all the opportunities of event partnership. That’s why we’ve written up several comprehensive guides to making your virtual event a hit. Plus, you’ll get a wealth of social media promotion and virtual event ideas for your business, including tools for webinar promotion and advice for incorporating video conferences and event partnership into your marketing strategy. Take a look at seven strategic partnership examples including affiliate marketing and distribution partnership and try out our content ideas for social media event marketing and partnership marketing to boost your social media metrics. But first, you may be wondering how to encourage participation in virtual meetings or run an interactive event. We can tell you how to host engaging virtual events! And if you're asking yourself "what is a webinar?" before you even begin with webinar online marketing, that's OK too! These posts answer all your questions—even the simple ones.