How to Build a Lead Generation Funnel in 7 Steps
Discover how to build a lead generation funnel in 7 steps. Attract prospects, guide their customer journey, and boost conversions with a lead funnel.
What Is Virtual Learning? A Guide for Teachers & Instructors
Livestorm’s in-depth guide for educators looking for a deeper understanding of virtual learning methods and online teaching software.
75 Virtual Lunch and Learn Topics for Your Team
Organizing a virtual lunch and learn is easy with Livestorm. Learn more about the benefits of hosting a virtual lunch and learn, and explore our 75 topics for your next event.
How to Create a Webinar Marketing Strategy (+5 Tactics to Use)
Learn how to create a successful webinar marketing strategy. Discover 5 promotion tactics to market webinars, boost attendance, and generate leads.
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How to Build a Lead Generation Funnel in 7 Steps
Discover how to build a lead generation funnel in 7 steps. Attract prospects, guide their customer journey, and boost conversions with a lead funnel.
How to Create a Webinar Marketing Strategy (+5 Tactics to Use)
Learn how to create a successful webinar marketing strategy. Discover 5 promotion tactics to market webinars, boost attendance, and generate leads.
What Is a Panel Discussion? And How to Run One Like a Pro
Discover everything you need to know about creating a successful panel discussion including how to choose the best format, topics, guests, and host.
How to Plan an Event in 9 Steps (+ Event Planning Checklist)
Learn how to plan a successful event in 9 steps. Get our event planning tips and grab our checklist to set up your next event for success.
5 Event Email Templates & Examples to Boost Attendance & Leads
Build an event email marketing program that boosts attendance and generates leads. Get email templates and see examples to inspire your messaging
How to Grow Revenue Faster with Sales and Marketing Alignment
Grow revenue faster with sales and marketing alignment. Discover best practices to align your sales and marketing team and win more business.
Plan a Marketing Budget: How to Allocate Spend for ROI & Growth
Plan a marketing budget that fits your company's short- and long-term goals. Learn how to allocate marketing spend to maximize ROI and growth.
Email Automation: Guide to Automated Marketing Emails
Use email automation to grow your business. Set up an email automation strategy and spark ideas with email marketing automation examples.
16 Event Marketing Strategies for 2025 (+Examples)
Discover 16 powerful event marketing strategies to promote your next event. Get clear on types of event marketing and how to build a strategy.
12 Best Video Hosting Sites for Business (Free + Paid)
Discover the 12 best video hosting sites for business, with options for free and paid services. Find the ideal option to upload, record, and share videos.
10 Best Pre-Recorded Webinar Platforms to Help You Scale
Discover the best pre-recorded webinar platforms for delivering on-demand content, engaging viewers, generating leads, and driving conversions.
How to Test Your Microphone and Camera: 7 Ways to Check
Test your webcam and microphone before hosting a live event to ensure you sound and look your best. Here's how to do it in a few simple steps.
8 Insurance Marketing Tools to Generate & Nurture Leads
Discover 8 types of insurance marketing tools for generating and nurturing leads. Get essential software to expand your client base and grow your agency.
Life Sciences Marketing: Guide to Strategies & Trends
Learn how to develop and optimize your life sciences marketing strategy, including key trends to incorporate and tips to overcome common challenges.
Data in Healthcare Marketing: How to Unlock HCP Insights
Learn how to gather and use HCP insights. Transform your pharma marketing strategy and develop tailored messaging and content for HCPs.
75 Questions to Ask Guest Speakers During a Virtual Event
Find out what to ask and what to avoid along with other tips and tricks for a successful and engaging guest speaker virtual event.
13 Webinar Engagement Strategies to Keep Audiences Invested
Try these 13 creative webinar engagement tips to capture and keep your audience's attention before, during, and after your next online event.
Symposium vs. Conference: What's the Difference?
Discover the difference between a symposium and a conference, and find out all you need to plan the ideal in-person or virtual event format.
18 Unforgettable Webinar Titles & How to Create Your Own
Get inspired by 18 of the most unforgettable webinar titles. Learn how to create your own catchy webinar titles and headlines for your next event.
How to Run a Roundtable Discussion in 11 Steps
Discover how to lead a successful roundtable discussion. Get tips for in-person and virtual events and use our step-by-step plan to host an engaging event.
What Is a Summit? How to Host One: 15-Step Checklist
Host a successful virtual summit with the help of our checklist. Get tips for producing online summits, from the initial strategy to the post-event review.
How to Write the Perfect Webinar Follow-Up Email [+10 Templates]
Learn how to write effective email follow-ups to drive conversions after webinars. Read more to get 10 webinar follow-up email templates.
How to Cancel an Event (+5 “Event Cancelled” Email Templates)
Learn how to cancel an event gracefully yet professionally. Use our "event cancelled" email templates to notify attendees and maintain brand integrity.
How to Host a Successful Webinar: The Complete Guide
Discover how to host a webinar with insider tips from Livestorm. Find out how to prep, host, and wrap up a successful webinar session.
21 Expert Tips for Social Media Event Promotion
Learn how to promote an event on social media. Design an event promotion strategy that targets the right audience, creates buzz, and boosts attendance.
How to Host an Event Debrief: 15 Essential Questions to Ask
Gather post-event insights with our essential event debrief template. Get key debrief questions to ask for a successful post-event meeting.
Event Sponsorship Guide: How to Find the Right Event Partners
Get our step-by-step process to find event sponsors. Learn about types of event sponsorships, crafting sponsorship packages, and building partnerships.
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How to create a virtual event marketing strategy
Work in events, marketing, comms, or PR? There’s strong chance you need advice on hosting a virtual event for your business or improving your webinar landing page. Virtual conferences are a great way to promote your work and engage wider audiences. Creating a virtual event space for real-time communication with virtual attendees allows you to deliver valuable content to your clients or customers, while amplifying the voice and vision of your company, getting to know your online community and embracing all the opportunities of event partnership. That’s why we’ve written up several comprehensive guides to making your virtual event a hit. Plus, you’ll get a wealth of social media promotion and virtual event ideas for your business, including tools for webinar promotion and advice for incorporating video conferences and event partnership into your marketing strategy. Take a look at seven strategic partnership examples including affiliate marketing and distribution partnership and try out our content ideas for social media event marketing and partnership marketing to boost your social media metrics. But first, you may be wondering how to encourage participation in virtual meetings or run an interactive event. We can tell you how to host engaging virtual events! And if you're asking yourself "what is a webinar?" before you even begin with webinar online marketing, that's OK too! These posts answer all your questions—even the simple ones.