Webinar ROI Calculator: 5 Steps to Evaluate ROI (+Free Tool)
Marketing

Webinar ROI Calculator: 5 Steps to Evaluate ROI (+Free Tool)

Learn to maximize webinar ROI. Use our webinar ROI calculator to measure return on investment and get more value from your marketing efforts.

Video Engagement: How to Measure and Improve Video Metrics
Remote communication

Video Engagement: How to Measure and Improve Video Metrics

Find out how video engagement helps you connect with your target audience. Identify metrics to measure and tips to improve yours.

Marketing ROI: How to Measure It & Tips to Improve ROI
Marketing

Marketing ROI: How to Measure It & Tips to Improve ROI

Learn how to calculate marketing ROI, benchmark performance, and optimize results. Get the insights you need to make smarter marketing decisions.

13 Top Webinar Platforms for Marketing [2026 Comparison]
Marketing

13 Top Webinar Platforms for Marketing [2026 Comparison]

Find the best webinar software for marketers. Compare top webinar platforms and see why Livestorm is best for live, on-demand & automated webinars.

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Posts from Olivier Thomas

Olivier Thomas

Olivier Thomas

Senior Product Marketing Manager

Before joining Livestorm, Olivier dedicated over a decade to shaping impactful go-to-market strategies and driving substantial growth within various complex tech environments. His extensive background has given him a deep understanding of market dynamics and customer needs. At Livestorm, he now spearheads enterprise product marketing, where he is responsible for structuring high-impact use cases and building strategic product positioning across a diverse range of industries. Furthermore, Olivier drives the comprehensive go-to-market strategy for all new features and integrations, meticulously planning each phase to ensure that every launch successfully translates into widespread user adoption and a significant revenue impact for the company.

Webinar Pricing: Why Traditional Models Create Quiet Frictions
Company updates

Webinar Pricing: Why Traditional Models Create Quiet Frictions

Per host, per seat, per capacity tier — traditional webinar pricing doesn't match how teams work. Discover why attendee-based pricing changes everything.