13 Top Webinar Platforms for Marketing [2026 Comparison]

Marketing teams run webinars for brand awareness, lead generation, and pipeline creation. That means the webinar platforms that work best for marketers need much more than basic presentation capabilities. They have to integrate with your CRM, automate follow-ups, and repurpose content — while using AI to save time.

So, which one checks all the essential boxes? In this guide, I'll cover 13 of the best webinar platforms for marketing and show you what each one does well, where it falls short, and which features justify the investment for B2B marketing teams.

What to look for in a webinar platform for B2B marketers

The right webinar platform should do more than just host webinars. It should also support lead and demand generation tactics, engage with webinar attendees, and sync with your existing tools.

Here are the webinar features and capabilities B2B marketing teams should seek out:

• Engagement tools: Polls, Q&A sessions, and live chat keep attendees active and help you identify interested prospects and simplify sales follow-ups.
• AI and automation: AI-powered marketing features like automated clip creation and transcript generation can save you hours of post-event work.
• Lead generation tools: Registration forms, landing pages, and in-webinar CTAs should capture contact information and signal buying intent.
• Analytics and reporting: Detailed metrics on webinar registration rates, attendance, and engagement levels help you understand what's working and optimize future events.
• Marketing integrations: Native connections to HubSpot, Salesforce, Marketo, and other tools ensure webinar data flows directly into your CRM and marketing automation platform.

What are the top webinar platforms for marketing?

Here's the best webinar software for marketers, including standout features and the use cases or organizations each one is ideal for.

Livestorm is the webinar software platform for marketing teams that prioritize lead generation. Between custom landing pages, email automation, and webinar calls-to-action (CTAs), it's a lead generation powerhouse.

With Livestorm, you own the entire conversion funnel, from registration to follow-up and from live events to on-demand webinars. Its robust integrations with HubSpot, Salesforce, and other CRM tools let you fully automate your webinar marketing.

Livestorm is ideal for marketing webinars, thanks to its suite of interactive engagement tools. Its AI-powered features help you save time on webinar planning, transcription, and content repurposing.

Based in France, Livestorm is EU-hosted and GDPR compliant. Livestorm offers enterprise-grade security, making it a smart choice for regulated industries like finance and healthcare.

Livestorm's webinar marketing features

What customers say about Livestorm

• Estelle Seibert, Marketing Specialist, Ahlstrom-Munksjö

• Pierre Vandenberghe, Content Marketer, Recruitee

• Miles De Paul, Marketing Manager, Mailjet

Livestorm pricing

Free plan allows up to 20 minutes per session and 30 active contacts per month. Paid plans start at $105 per month (billed annually) for 4-hour sessions and 1,000 annual active contacts.

2. BigMarker

BigMarker is an end-to-end webinar and virtual events platform. Enterprise organizations use it for broadcast-quality production, immersive branding experiences, and events that scale to 500,000 attendees.

BigMarker's webinar marketing features

What you'll like about BigMarker

• Some plans support up to 1 million live attendees, making BigMarker an option for large-scale events
• Offers immersive branding, making it an option for teams that need extensive customization for events

What you might dislike about BigMarker

• Also offers in-person and virtual events, so it may be overkill for teams that just need webinar capabilities
• Designed for enterprise organizations, so it may not be a viable option for small teams or startups

BigMarker pricing

All plans have custom pricing.

3. StreamYard

StreamYard is a browser-based live streaming platform with webinar capabilities. It multistreams to Facebook, YouTube, LinkedIn, and other channels simultaneously, and it lets teams embed webinars on their websites for easy distribution.

StreamYard's webinar marketing features

What you'll like about StreamYard

• Has a timeline editor so teams can trim and split webinar recordings without jumping to another app
• Creates AI-powered video clips that teams can use to distribute webinar content on social media

What you might dislike about StreamYard

• Lacks native marketing integrations, which means teams need Zapier or another third-party app to connect tools
• Designed primarily as a live streaming platform, so its on-demand and lead generation capabilities are less robust than some other webinar tools

StreamYard pricing

Free plan supports live streaming and local recordings. Individual webinar plans start at $68.99 per month (billed annually) for hosting live webinars. Team plans start at $249 per month (billed annually) for 1,000 viewers.

4. Webex Webinars

Webex Webinars is a scalable webinar platform that's part of the Webex collaboration and marketing suite. It's designed for global marketing events and offers real-time translation in 100+ languages.

Webex Webinars' webinar marketing features

What you'll like about Webex Webinars

• Sessions can last up to 24 hours, making Webex an option for multi-session or daylong webinars
• Can accommodate up to 100,000 live attendees, making it an option for large enterprise events

What you might dislike about Webex Webinars

• Lacks many major marketing automation integrations, such as HubSpot and Marketo, limiting its lead gen capabilities
• Webinar product is part of the Webex ecosystem, so teams can't purchase webinars as a standalone product

Webex Webinars pricing

Plans start at $56.25 per user per month (billed annually) for 1,000 attendees and unlimited webinars. All Webex Webinars plans require a Webex Meet plan, which start at $12 per user per month (billed annually).

5. Cvent

Cvent is an event management platform that includes webinar capabilities. It specializes in integrating webinar data with event management workflows, engineered for organizations running in-person, hybrid, and online event programs.

Cvent's webinar marketing features

What you'll like about Cvent

• Has built-in video trimming tools, so teams can do light editing without needing a separate app
• Supports custom layouts and backgrounds, so teams can set up branded webinars

What you might dislike about Cvent

• Entry-level Pro plan supports one user only, so teams have to invest in the top-tier Premium plan
• Most marketing integrations beyond HubSpot require an add-on purchase, which adds to the cost

Cvent pricing

All plans have custom pricing.

6. Demio

Demio is a browser-based webinar platform designed for lead generation. Part of the Banzai demand generation suite, teams use it for automated emails, engagement analytics, and CRM integrations that sync webinar data with sales workflows.

Demio's webinar marketing features

What you'll like about Demio

• AI-powered chat moderator and robust engagement features can help teams run interactive online events
• Connects with most major CRM and marketing automation tools, which can simplify lead generation

What you might dislike about Demio

• Lacks content repurposing tools, so teams would need a separate app to distribute webinar content
• AI capabilities are limited, so it won't help teams save time on planning, promotion, or distribution

Demio pricing

Plans start at $45 per month (billed annually) for a single host and 50 attendees. Teams need the Growth plan, which starts at $80 per month per host (billed annually), which allows 150 attendees.

7. Adobe Connect

Adobe Connect is a virtual training and webinar solution with customizable room layouts. Marketers use it for branded webinar experiences, engagement scoring, and simulive presentations that blend pre-recorded polish with live interactivity.

Adobe Connect's webinar marketing features

What you'll like about Adobe Connect

• Offers custom layouts so teams can organize event spaces and add dynamic transitions
• Provides engagement scoring so teams can identify leads to nurture

What you might dislike about Adobe Connect

• Most customization options require purchasing add-ons, which increase the base cost
• Lacks native integrations with most major marketing automation tools, which require third-party connectors

Adobe Connect pricing

Plans start at $190 per year per host for 100 attendees and basic features. Advanced features and extra cloud storage are available as add-ons.

8. Airmeet

Airmeet is a virtual and hybrid events platform with webinar capabilities. Teams use it for networking-focused events that feature social lounges, breakout rooms, and gamification tools.

Airmeet's webinar marketing features

What you'll like about Airmeet

• Supports ticketing and sponsorships, making it an option for teams that intend to monetize webinars
• Has a range of networking tools and social spaces, which can be helpful for hosting interactive events

What you might dislike about Airmeet

• Content repurposing isn't included in Airmeet's webinar product, which means teams need a third-party tool to distribute webinar content
• Isn't focused solely on webinars, as it also offers hybrid events, virtual conferences, and managed events

Airmeet pricing

Plans start at $167 per month (billed annually) for two team members and 100 attendees.

9. Zoom Webinars

Zoom Webinars is a broadcast platform for hosting large-scale presentations. Part of the Zoom ecosystem, it scales to 10,000+ attendees and includes AI-powered content creation for post-event marketing.

Zoom Webinars' webinar marketing features

What you'll like about Zoom Webinars

• As part of the Zoom ecosystem, it may be a reasonable choice for teams already using Zoom for 1:1 calls and virtual meetings
• Can accommodate 10,000+ attendees, which may make it an option for teams that regularly host large webinars

What you might dislike about Zoom Webinars

• Many key capabilities like on-demand webinars, content repurposing, and AI features aren't available in the entry-level plan, so teams must upgrade for access
• Webinar plans require teams to maintain a Zoom Workspace Pro subscription, which adds to the total monthly cost

Zoom Webinars pricing

Plans start at $83.33 per month (billed annually) for 500 attendees and basic features. On-demand webinars and AI tools require an upgrade to the Webinars Plus plan, which starts at $290.83 per month (billed annually). All webinar plans require a Zoom Workplace Pro plan, which starts at $13.33 per month per user (billed annually).

10. eWebinar

eWebinar is an automated webinar platform designed exclusively for on-demand and automated presentations. It focuses on asynchronous chat that lets hosts respond to attendees live or via email after sessions end.

eWebinar's webinar marketing features

What you'll like about eWebinar

• Has robust lead generation tools, so teams can develop webinar series and build webinar funnels
• Has a mobile app so hosts can manage engagement and attendees can watch on the go

What you might dislike about eWebinar

• Doesn't support live webinars, as it's designed for on-demand and automated webinar content only
• Some basic capabilities require an extra add-on, such as removing eWebinar watermarks and supporting over 1,000 registrants per month

eWebinar pricing

Plans start at $84 per month (billed annually) for one active webinar and 1,000 registrants. Hosting multiple webinars requires an upgrade to the Level 2 plan, which starts at $169 per month (billed annually).

11. Crowdcast

Crowdcast is a browser-based live streaming platform designed mainly for live virtual events. It's known for its built-in production studio, channel-based community building, and direct Patreon and Stripe integrations for paid events.

Crowdcast's webinar marketing features

What you'll like about Crowdcast

• Attendees can create short-form video clips to share on social media and drive registrations or views
• Supports ticketing, making Crowdcast an option for teams that plan to gate or monetize webinars

What you might dislike about Crowdcast

• Lacks native marketing integrations, requiring teams to use Zapier to connect all third-party tools
• Doesn't have AI capabilities, so teams have to create, promote, and repurpose webinar content manually

Crowdcast pricing

Plans start at $34 per month (billed annually) for one host and 100 live attendees. Teams require an upgrade, which starts at $62 per month (billed annually) for two hosts and 250 attendees per month.

12. Wistia

Wistia is a video marketing platform with webinar hosting capabilities. It syncs webinar attendance data with many major marketing automation tools. It also has video editing tools that repurpose webinar recordings into social clips and trailers after the webinar ends.

Wistia's webinar marketing features

What you'll like about Wistia

• Has built-in repurposing tools that let teams create webinar teasers and video clips for social media
• Offers brand channels, where teams can share webinars alongside other video content for easy viewing

What you might dislike about Wistia

• It's primarily a video management platform, so its webinar capabilities may seem like an afterthought
• Advanced plan limits webinars to two hours with 500 attendees, so lengthy or large events may require an upgrade to the enterprise plan

Wistia pricing

Plans with webinar capabilities start at $319 per month (billed annually).

13. GetResponse

GetResponse is an email marketing and automation platform with webinar marketing capabilities. It has pre-built webinar funnels with signup pages, invitation emails, and follow-up sequences designed for lead generation campaigns.

GetResponse's webinar marketing features

What you'll like about GetResponse

• As an email and marketing automation platform, GetResponse has many of the features teams need to promote webinars
• Has built-in conversion funnels that teams can use for lead nurturing

What you might dislike about GetResponse

• Allows only 20 hours of webinar recordings, which may not be enough for teams prioritizing lead gen
• Lacks content repurposing tools, making it difficult for teams to distribute webinars beyond email

GetResponse pricing

Plans with webinar capabilities start at $56.58 per month (billed annually) for 100 attendees.

Frequently asked questions about webinar platforms for marketing

What are the best free webinar platforms for marketers?

Livestorm is the best webinar software platform with a free plan, which supports 20-minute sessions with 30 live attendees. StreamYard also has a free plan, though its free content includes a watermark. Most other webinar marketing tools offer a free trial only.

What are the top webinar software options for lead generation?

Livestorm, Demio, and GetResponse are designed specifically for lead generation. Livestorm syncs webinar data with CRMs and marketing automation platforms, Demio focuses on sales workflows, and GetResponse has pre-built webinar funnels for capturing and nurturing leads.

Which webinar software has marketing automation?

Most webinar platforms offer automated email marketing. A platform like GetResponse includes built-in marketing automation with email sequences and conversion funnels, while Livestorm has robust integrations with HubSpot, Marketo, Salesforce, and most other major marketing automation platforms.