ON24 vs Adobe Connect: which webinar software is right for you?

Explore a detailed comparison of ON24 and Adobe Connect to see which is the best webinar software. Compare platforms by features, integrations, and price.

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What is ON24 ?

ON24 is an enterprise webinar and digital engagement platform, part of Cvent since April 2026.

It serves B2B marketing teams with interactive webinars, always-on content hubs and an Engagement Score that rates each attendee for follow-up. It runs in the browser and is sold on custom annual contracts.

ON24 is best for:

Product demos

Product demos

Webinars

Webinars

Customer training

Customer training

What is Adobe Connect ?

Adobe Connect is a long-standing virtual classroom, webinar and e-learning platform from Adobe.

It serves training, education and regulated sectors with persistent rooms built from customizable pods for video, chat, polls, files and Q&A. Adobe licenses it per host per year, and full functionality relies on its desktop app or add-in.

Adobe Connect is best for:

Online courses

Online courses

Webinars

Webinars

Online meetings

Online meetings

Webinar software comparison: ON24 vs Adobe Connect

ON24 vs Adobe Connect: features

The short answer: ON24 turns webinars into marketing data, while Adobe Connect runs interactive, repeatable training sessions.

Audience size and reporting. ON24 standard events support several thousand attendees, with larger events by request, and score each attendee for lead follow-up. Adobe Connect base rooms hold 100 participants (300 on Enterprise), extendable to 1,500 with paid upgrades, with per-participant reports built to prove course completion.

Why it matters: ON24 suits large external audiences where every attendee is a lead; Adobe Connect suits smaller groups where interaction and completion matter most.

ON24 vs Adobe Connect: integrations

The short answer: ON24 connects natively to CRM and marketing automation, while Adobe Connect connects mainly to learning systems.

Integrations. ON24 syncs natively with Salesforce, Marketo and HubSpot and offers Zapier, Make and a public API. Adobe Connect lists a Marketo integration but no native HubSpot sync, and works with learning management systems such as Canvas and Moodle, some through partner-built integrations.

Why it matters: Match the tool to where attendee data needs to go: a CRM points to ON24, a course catalog points to Adobe Connect.

ON24 vs Adobe Connect: pricing

The short answer: ON24 sells custom annual contracts, while Adobe Connect publishes per-host annual prices.

Pricing model. Third-party aggregators estimate ON24 contracts at roughly $25,000 to $100,000 or more per year. Adobe Connect costs $190 (Standard), $290 (Premium) or $390 (Enterprise) per host per year, and larger rooms for 500 to 1,500 attendees cost $2,200 to $4,900 per host per year (as of September 2026).

Which is cheaper for you: For a few trainers running small rooms, Adobe Connect is far cheaper. Pricing changes, so confirm current figures with each vendor.

Frequently Asked Questions

What is the difference between ON24 and Adobe Connect?

ON24 is an enterprise webinar platform built for demand generation, with engagement scoring and native CRM connectors. Adobe Connect is a virtual classroom and training platform built on persistent rooms and licensed per host.

How much does Adobe Connect cost per year?

Adobe Connect costs $190 to $390 per host per year, plus paid capacity upgrades, while ON24 is sold on custom quotes estimated at roughly $25,000 to $100,000 or more a year (as of September 2026).

Is Adobe Connect discontinued?

No. Some universities retired their own deployments, but Adobe still sells and develops the product, with releases continuing through 2026.

What happened to ON24?

Cvent completed its acquisition of ON24 on April 1, 2026, and ON24 now operates as part of Cvent's event technology portfolio.

What is a good alternative to ON24 and Adobe Connect for marketing webinars?

Livestorm is browser-based, hosts up to 3,000 live attendees and starts from $3.00 per attendee (as of September 2026), with native HubSpot sync on Pro and Salesforce on Enterprise.

Livestorm, the best webinar software

Run great webinars right in your browser

Livestorm makes it easy to run great webinars straight from the browser of any mobile or desktop. This makes if possible for your audience to join, no matter where they are in the world, without having to download or install anything.

Removing these extra steps helps attendance rates soar for no-download webinars. This is why Livestorm has a 53% higher attendance rate than the industry average.

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Manage everything with our end-to-end platform

Every part of your webinar can be managed within Livestorm. You can organize, promote, analyze and host great webinars with only one end-to-end platform. Collaborate with your team using the intuitive dashboard.

Promote your webinar to your audience with customizable registration pages and automated emails. Most webinar platforms need integrations to be able to send emails or create registration pages, but with Livestorm you can do that right in your account.

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Experience an intuitive webinar platform

Designed with ease-of-use in mind, Livestorm is a modern webinar solution. Enjoy a frictionless experience with intuitive controls that make it easy to plan, host, or promote your webinar sessions.

Attendees also benefit from a great user experience. Says Elise on the software review platform G2: "Livestorm is easy to use, the support is very responsive and the analytic system is very helpful."

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