Compare ON24 and Adobe Connect on features, integrations and pricing. Every claim is checked against each vendor's website, pricing and help pages, plus G2 and Capterra reviews.
Where each platform is strong, and where it falls short.
ON24
Enterprise demand gen
Engagement Score turns attendee activity into sales-ready data
Native Salesforce, Marketo and HubSpot integrations
Always-on content hubs keep replays generating engagement
Custom quotes only, estimated $25,000 to $100,000 a year
Not built for internal meetings or classrooms
Heavy setup and day-to-day running for small teams
Adobe Connect
Virtual classrooms
Persistent rooms reopen with the same pod layout
Breakout rooms, whiteboards and pods for files, polls and Q&A
Detailed participant reports to prove training completion
Full features need the desktop app or add-in
Reviewers describe a dated interface and learning curve
No Zapier or Make connections, integrations focus on LMS
General information
Customer Rating
Average of G2 and Capterra ratings out of 5, with the number of reviews in brackets (rounded).
Last update: October 2026
4.3/5 (1,000+)
4.2/5 (1,000+)
Browser based
Webinar platforms that work directly in the browser, there's no need to download any software.
Device versatility
Host events from a desktop, tablet or mobile.
On-demand webinars
Create or access pre-recorded on-demand webinars, available any time.
Automated webinars
Automate entire webinars or key actions like CTAs, start and stop times or page redirects.
Free plan
A free plan you can use without time limits, not just a trial.
Last update: October 2026
Multi-session events
Run events with several sessions or tracks under one registration.
Add-on
Limited
Promotion Features
Customizable registration pages
Add a banner, logo, social channels or speaker information to the event registration page without any coding skills.
Customizable emails
Customize emails with ease by adding an event banner, social sharing buttons, or a signature.
Customized email sequence
Customize your own email sequence and schedule them to be sent automatically.
Embed forms
Embed a registration form on your own website to capture more registrants.
Via API
Company page
Publish events to a public company page that gathers all upcoming and past events.
Advanced tier
Built-in social sharing
Share event registration pages on your company's social channels directly from your webinar platform.
Custom registration forms
Customize the fields of your registration form to capture insights on your audience.
Registration filter
Apply a filter to accept event registrations only from work email addresses.
Activation Features
Chat
Send chat messages through a tab built right into your webinar room.
Emoji reactions
Enable emoji reactions during live events to allow attendees to react in real-time.
Q&A
Audiences can ask questions in a dedicated space.
Question upvotes
Audiences can vote on questions that they most want to see answered. Organizers can sort them by date or most upvotes.
Live answer notification
Display a notification that shows the question you are answering live during the webinar.
Polls
Create drafts of polls in advance and publish them during your event. Or, create them live during your event to further activate your audience.
Call-to-action button
Direct your attendees to a promotional offer via a CTA displayed in the event room.
Links only
Virtual backgrounds
Change your background to personalize your webinar or look more professional.
Digital whiteboards
Collaborate with digital whiteboards within the platform or through a native integration.
Custom room branding
Add your logo, colors and backgrounds to the live event room.
Higher tiers
Organization Features
Private chat
Chat privately with event organizers and moderators during the event.
Registrants moderation
Control which registrants can and cannot access the event.
One-click integrations
Integrate the software with any app to capture other valuable insights.
Maximum number of attendees
The maximum number of attendees supported.
5000
1500
Unique contact list
Find all your event contacts in one place and get a 360 view of their activity within different events.
SAML SSO
Secure your team's access to the platform with SAML SSO.
Dial-in to webinars
Attendees can opt to dial-in to the webinar from a phone number.
Presenters only
Third-party
Reporting Features
Analytics reports
Track and analyze all of your data with our powerful analytics tool built into the dashboard.
Webinar recordings
Record webinars automatically and send them to attendees at the end of each session.
Engagement scoring
A score per attendee based on how they interacted during the event.
AI Features
AI summaries & transcripts
Automatic transcripts and AI summaries of each session.
Last update: October 2026
Higher tiers
Transcripts
Automatic video clipping
AI turns recordings into short clips ready to share.
Last update: October 2026
Higher tiers
AI content generation
AI drafts posts, emails or articles from your webinar content.
Last update: October 2026
Higher tiers
Integrations
HubSpot (native)
Syncs registrants and attendance with HubSpot without a third-party tool.
Salesforce (native)
Syncs registrants and attendance with Salesforce without a third-party tool.
Zapier / Make
Connects to thousands of apps through Zapier or Make.
Native AI connector (MCP)
Official connector that lets AI assistants like Claude work with your webinar data.
Last update: October 2026
Security & Compliance
EU data hosting
Your data can be stored on servers in the European Union.
Enterprise
ISO 27001
Certified to the ISO 27001 information security standard.
Choose Livestorm, the industry leader
Discover a better experience for your attendees and less stress for your team.
The short answer: ON24 turns webinars into marketing data, while Adobe Connect runs interactive, repeatable training sessions.
Why it matters: ON24 suits large external audiences where every attendee is a lead; Adobe Connect suits smaller groups where interaction and completion matter most. Match the tool to where attendee data needs to go: a CRM points to ON24, a course catalog points to Adobe Connect.
The short answer: ON24 sells custom annual contracts, while Adobe Connect publishes per-host annual prices.
Which is cheaper for you: For a few trainers running small rooms, Adobe Connect is far cheaper.
Prices as of September 2026. Livestorm is shown as an alternative that charges only for the attendees who join (see Livestorm pricing).
| Pricing | ON24 | Adobe Connect | Livestorm |
|---|---|---|---|
| What you pay for | Annual contract based on event volume and audience size | Licenses per host per year, plus room capacity upgrades | Attendees who actually join |
| Entry price | Quote only; third-party estimates of about $25,000 to $100,000+ per year | Webinar plans: $190, $290 or $390 per host per year (100 or 300 seats) | $3.00 per attendee (400-credit annual pack) |
| Larger audiences | Custom Essentials, Standard and Advanced packages; larger events on request | Room upgrades: $2,200, $3,900 or $4,900 per host per year for 500, 1,000 or 1,500 attendees | Lower price per attendee on bigger packs, up to 3,000 live attendees per event, custom Enterprise plan |
| No-shows and team members | Contract set upfront, whoever shows up | Every host needs a license; you pay for room capacity, whoever shows up | Not counted |
ON24 is an enterprise webinar platform built for demand generation, with engagement scoring and native CRM connectors. Adobe Connect is a virtual classroom and training platform built on persistent rooms and licensed per host.
Adobe Connect costs $190 to $390 per host per year, plus paid capacity upgrades, while ON24 is sold on custom quotes estimated at roughly $25,000 to $100,000 or more a year (as of September 2026).
No. Some universities retired their own deployments, but Adobe still sells and develops the product, with releases continuing through 2026.
Cvent completed its acquisition of ON24 on April 1, 2026, and ON24 now operates as part of Cvent's event technology portfolio.
Livestorm is browser-based, hosts up to 3,000 live attendees and costs $3.00 per attendee on its entry pack (as of September 2026), with native HubSpot sync on every plan and Salesforce as an Enterprise add-on.
Plan, promote, host and analyze your webinars in one place. Build branded registration pages, send automated reminder and follow-up emails, and engage attendees with polls, Q&A and live CTAs, with no extra tools.
After the event, attendance and engagement data flow to your CRM, and AI Studio turns replays into short clips for your social channels.
Livestorm runs straight from the browser on any desktop or mobile device, so your audience can join from anywhere without downloading or installing anything.
Removing that extra step helps attendance: on Livestorm, 47.7% of registrants show up live on average (2026 Webinar Benchmark Report, 33,786 webinars analyzed).
Connect Livestorm to Claude with its verified connector, or to any AI agent that supports MCP, to create events, register attendees and analyze engagement in plain language.
Add-ons take it further: AI Studio turns every replay into short clips, and live translations show real-time AI subtitles in your attendees' language.
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"The elegance of Livestorm's UI and its simplicity for creating beautiful landing pages made a big positive impact on the way we communicate with customers at scale."
Stan Massueras
European Sales Director
"Livestorm is really easy to use and offers a lot of customization. We are very happy with the visual rendering and the user experience."
Read the customer storyPoppy Acton Davis
Global Account Manager
"Livestorm offered an alternative to our 1:1 demos and helped us acquire new customers. We also saw much more engagement as a result!"
Read the customer storyClement Spiers
Lead Generation Manager
"Livestorm made it easy to automate our customer trainings. The ability to set up prerecorded content while still offering live Q&A helps our team provide personalized attention at scale."
Diana Stegall
Manager, Customer Education
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