Compare GoToWebinar and Adobe Connect on features, integrations and pricing. Every claim is checked against each vendor's website, pricing and help pages, plus G2 and Capterra reviews.
Where each platform is strong, and where it falls short.
GoToWebinar
Teams on the GoTo suite
Elevate adds breakouts, cloud recordings, AI summaries and simulive
Native HubSpot, Marketo, Pardot, Eloqua, Zoho and Cvent connectors
Complete adds unlimited live streaming and paid events
Complete plan for up to 3,000 attendees is quote-based
Branding, recordings and breakouts not on entry Reach plan
Reach includes a single organizer seat
Adobe Connect
Virtual classrooms
Persistent rooms keep content and layouts between sessions
Custom pods with word clouds, timers and ice breakers
FedRAMP High authorization since April 2026
Browser app lacks remote control and saved device settings
Webinar Pro Pack costs $600 extra per host yearly on Standard
Per-host licensing with minimum license counts on higher plans
General information
Customer Rating
Average of G2 and Capterra ratings out of 5, with the number of reviews in brackets (rounded).
Last update: October 2026
4.4/5 (2,000+)
4.2/5 (1,000+)
Browser based
Webinar platforms that work directly in the browser, there's no need to download any software.
Device versatility
Host events from a desktop, tablet or mobile.
On-demand webinars
Create or access pre-recorded on-demand webinars, available any time.
Automated webinars
Automate entire webinars or key actions like CTAs, start and stop times or page redirects.
Free plan
A free plan you can use without time limits, not just a trial.
Last update: October 2026
Multi-session events
Run events with several sessions or tracks under one registration.
Limited
Promotion Features
Customizable registration pages
Add a banner, logo, social channels or speaker information to the event registration page without any coding skills.
Customizable emails
Customize emails with ease by adding an event banner, social sharing buttons, or a signature.
Customized email sequence
Customize your own email sequence and schedule them to be sent automatically.
Embed forms
Embed a registration form on your own website to capture more registrants.
Via API
Company page
Publish events to a public company page that gathers all upcoming and past events.
Built-in social sharing
Share event registration pages on your company's social channels directly from your webinar platform.
Custom registration forms
Customize the fields of your registration form to capture insights on your audience.
Registration filter
Apply a filter to accept event registrations only from work email addresses.
Activation Features
Chat
Send chat messages through a tab built right into your webinar room.
Emoji reactions
Enable emoji reactions during live events to allow attendees to react in real-time.
Q&A
Audiences can ask questions in a dedicated space.
Question upvotes
Audiences can vote on questions that they most want to see answered. Organizers can sort them by date or most upvotes.
Live answer notification
Display a notification that shows the question you are answering live during the webinar.
Polls
Create drafts of polls in advance and publish them during your event. Or, create them live during your event to further activate your audience.
Call-to-action button
Direct your attendees to a promotional offer via a CTA displayed in the event room.
Links only
Virtual backgrounds
Change your background to personalize your webinar or look more professional.
Digital whiteboards
Collaborate with digital whiteboards within the platform or through a native integration.
Annotation only
Custom room branding
Add your logo, colors and backgrounds to the live event room.
Higher tiers
Higher tiers
Organization Features
Private chat
Chat privately with event organizers and moderators during the event.
Registrants moderation
Control which registrants can and cannot access the event.
One-click integrations
Integrate the software with any app to capture other valuable insights.
Maximum number of attendees
The maximum number of attendees supported.
3000
1500
Unique contact list
Find all your event contacts in one place and get a 360 view of their activity within different events.
SAML SSO
Secure your team's access to the platform with SAML SSO.
Dial-in to webinars
Attendees can opt to dial-in to the webinar from a phone number.
Third-party
Reporting Features
Analytics reports
Track and analyze all of your data with our powerful analytics tool built into the dashboard.
Webinar recordings
Record webinars automatically and send them to attendees at the end of each session.
Engagement scoring
A score per attendee based on how they interacted during the event.
AI Features
AI summaries & transcripts
Automatic transcripts and AI summaries of each session.
Last update: October 2026
Higher tiers
Transcripts
Automatic video clipping
AI turns recordings into short clips ready to share.
Last update: October 2026
AI content generation
AI drafts posts, emails or articles from your webinar content.
Last update: October 2026
Integrations
HubSpot (native)
Syncs registrants and attendance with HubSpot without a third-party tool.
Salesforce (native)
Syncs registrants and attendance with Salesforce without a third-party tool.
Zapier / Make
Connects to thousands of apps through Zapier or Make.
Native AI connector (MCP)
Official connector that lets AI assistants like Claude work with your webinar data.
Last update: October 2026
Security & Compliance
EU data hosting
Your data can be stored on servers in the European Union.
Enterprise
ISO 27001
Certified to the ISO 27001 information security standard.
Choose Livestorm, the industry leader
Discover a better experience for your attendees and less stress for your team.
The short answer: GoTo Webinar is a presenter-led webinar tool for marketing and training teams, while Adobe Connect is a customizable virtual room platform suited to structured training.
Why it matters: Adobe Connect gives trainers more control over the room, while GoTo Webinar is the only one of the two that reaches 3,000 participants. If HubSpot, Pardot or Eloqua is your system of record, GoTo Webinar needs less setup.
The short answer: Adobe Connect publishes annual per-host prices with paid capacity upgrades, while GoTo Webinar publishes monthly prices for Reach and Elevate and sells Complete on a quote.
Which is cheaper for you: For sessions of 100 people, Adobe Connect Standard costs far less, at $190 per host per year versus $708 for GoTo Webinar Reach.
Prices as of September 2026. Livestorm is shown as an alternative that charges only for the attendees who join (see Livestorm pricing).
| Pricing | GoTo Webinar | Adobe Connect | Livestorm |
|---|---|---|---|
| What you pay for | Organizer plan sized by audience | Licenses per host per year, plus room capacity upgrades | Attendees who actually join |
| Entry price | Reach: $59/month billed annually (up to 500 participants, 1 organizer) | Webinar plans: $190, $290 or $390 per host per year (100 or 300 seats) | $3.00 per attendee (400-credit annual pack) |
| Larger audiences | Elevate: $103/month billed annually (up to 1,000); Complete: quote only (up to 3,000) | Room upgrades: $2,200, $3,900 or $4,900 per host per year for 500, 1,000 or 1,500 attendees | Lower price per attendee on bigger packs, up to 3,000 live attendees per event, custom Enterprise plan |
| No-shows and team members | You pay for the audience tier, whoever shows up | Every host needs a license; you pay for room capacity, whoever shows up | Not counted |
GoTo Webinar is a dedicated webinar tool with native connectors for major marketing automation platforms. Adobe Connect is a virtual classroom and webinar platform with persistent, customizable rooms, licensed per host per year.
Adobe Connect starts at $190 per host per year for 100-attendee rooms, with capacity upgrades from $2,200 per host per year (as of September 2026). GoTo Webinar Reach costs $59 per month billed annually for up to 500 participants, Elevate costs $103 for up to 1,000, and Complete is quote-based.
Yes. GoTo Webinar attendees can join from a browser or mobile app, and Adobe Connect's browser app works for all session types and roles.
GoTo Webinar offers a free trial with no credit card required. Adobe Connect's pricing page lists paid plans only, so ask Adobe about trial options.
Livestorm is browser-based, hosts up to 3,000 live attendees and costs $3.00 per attendee on its entry pack (as of September 2026), with native HubSpot sync on Pro and Salesforce on Enterprise.
Plan, promote, host and analyze your webinars in one place. Build branded registration pages, send automated reminder and follow-up emails, and engage attendees with polls, Q&A and live CTAs, with no extra tools.
After the event, attendance and engagement data flow to your CRM, and AI Studio turns replays into short clips for your social channels.
Livestorm runs straight from the browser on any desktop or mobile device, so your audience can join from anywhere without downloading or installing anything.
Removing that extra step helps attendance: on Livestorm, 47.7% of registrants show up live on average (2026 Webinar Benchmark Report, 33,786 webinars analyzed).
Connect Livestorm to Claude with its verified connector, or to any AI agent that supports MCP, to create events, register attendees and analyze engagement in plain language.
Add-ons take it further: AI Studio turns every replay into short clips, and live translations show real-time AI subtitles in your attendees' language.
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European Sales Director
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Read the customer storyPoppy Acton Davis
Global Account Manager
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Read the customer storyClement Spiers
Lead Generation Manager
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Manager, Customer Education
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