GoTo Webinar is a dedicated webinar tool with native connectors for major marketing automation platforms. Adobe Connect is a virtual classroom and webinar platform with persistent, customizable rooms, licensed per host per year.
GoToWebinar vs Adobe Connect: which webinar software is right for you?
Explore a detailed comparison of GoToWebinar and Adobe Connect to see which is the best webinar software. Compare platforms by features, integrations, and price.
General information
Customer Rating
Average rating on review websites Capterra and G2 Crowd.
Last update: September 2026
8.7
8.3
Browser based
Webinar platforms that work directly in the browser, there's no need to download any software.
Device versatility
Host events from a desktop, tablet or mobile.
On-demand webinars
Create or access pre-recorded on-demand webinars, available any time.
Automated webinars
Automate entire webinars or key actions like CTAs, start and stop times or page redirects.
Promotion Features
Customizable registration pages
Add a banner, logo, social channels or speaker information to the event registration page without any coding skills.
Customizable emails
Customize emails with ease by adding an event banner, social sharing buttons, or a signature.
Customized email sequence
Customize your own email sequence and schedule them to be sent automatically.
Embed forms
Embed a registration form on your own website to capture more registrants.
Company page
Publish events to a public company page that gathers all upcoming and past events.
Built-in social sharing
Share event registration pages on your company's social channels directly from your webinar platform.
Custom registration forms
Customize the fields of your registration form to capture insights on your audience.
Registration filter
Apply a filter to accept event registrations only from work email addresses.
Activation Features
Chat
Send chat messages through a tab built right into your webinar room.
Emoji reactions
Enable emoji reactions during live events to allow attendees to react in real-time.
Q&A
Audiences can ask questions in a dedicated space.
Question upvotes
Audiences can vote on questions that they most want to see answered. Organizers can sort them by date or most upvotes.
Live answer notification
Display a notification that shows the question you are answering live during the webinar.
Polls
Create drafts of polls in advance and publish them during your event. Or, create them live during your event to further activate your audience.
Call-to-action button
Direct your attendees to a promotional offer via a CTA displayed in the event room.
Virtual backgrounds
Change your background to personalize your webinar or look more professional.
Digital whiteboards
Collaborate with digital whiteboards within the platform or through a native integration.
Organization Features
Private chat
Chat privately with event organizers and moderators during the event.
Registrants moderation
Control which registrants can and cannot access the event.
One-click integrations
Integrate the software with any app to capture other valuable insights.
Maximum number of attendees
The maximum number of attendees supported.
3000
1500
Unique contact list
Find all your event contacts in one place and get a 360 view of their activity within different events.
SAML SSO
Secure your team's access to the platform with SAML SSO.
Dial-in to webinars
Attendees can opt to dial-in to the webinar from a phone number.
Reporting Features
Analytics reports
Track and analyze all of your data with our powerful analytics tool built into the dashboard.
Webinar recordings
Record webinars automatically and send them to attendees at the end of each session.
Choose Livestorm, the industry leader
Discover a better experience for your attendees and less stress for your team.
What is GoToWebinar ?
GoTo Webinar is a dedicated webinar product from GoTo, the company that also makes GoTo Meeting.
It is built for marketing and training teams, with reporting, automated email reminders, polls and live Q&A on every plan. It is sold in three plans, Reach, Elevate and Complete, sized by audience.
GoToWebinar is best for:
Online courses
Company communications
Webinars
What is Adobe Connect ?
Adobe Connect is Adobe's virtual classroom, meeting and webinar software.
It suits structured, recurring training, with persistent rooms, customizable pod layouts, an engagement dashboard and FedRAMP High authorization since April 2026. Training and Webinar plans are licensed per host per year, from $190 for 100-attendee rooms (as of September 2026).
Adobe Connect is best for:
Online courses
Webinars
Online meetings
Webinar software comparison: GoToWebinar vs Adobe Connect
GoToWebinar vs Adobe Connect: features
The short answer: GoTo Webinar is a presenter-led webinar tool for marketing and training teams, while Adobe Connect is a customizable virtual room platform suited to structured training.
Room design and engagement. GoTo Webinar includes polls, live Q&A, reporting and reminders on every plan, with branding, breakout rooms and AI summaries from Elevate. Adobe Connect lets hosts arrange pods, keep persistent rooms and track participation with smart Q&A, multiple poll types and an engagement dashboard.
Why it matters: Adobe Connect gives trainers more control over the room, while GoTo Webinar is the only one of the two that reaches 3,000 participants.
GoToWebinar vs Adobe Connect: integrations
The short answer: GoTo Webinar has the broader set of native marketing and learning connectors, while Adobe Connect's documented marketing link is Adobe Marketo Engage.
Integrations. GoTo Webinar lists native integrations with HubSpot, Marketo, Salesforce Pardot, Oracle Eloqua and Zoho, plus Cvent, Docebo, Cornerstone and ServiceNow. Adobe Connect works with Adobe Marketo Engage and extends its rooms through custom pods and apps, so confirm any other CRM connector with Adobe.
Why it matters: If HubSpot, Pardot or Eloqua is your system of record, GoTo Webinar needs less setup.
GoToWebinar vs Adobe Connect: pricing
The short answer: Adobe Connect publishes annual per-host prices with paid capacity upgrades, while GoTo Webinar publishes monthly prices for Reach and Elevate and sells Complete on a quote.
Pricing model. Adobe Connect Standard costs $190 per host per year for 100-attendee rooms, with upgrades of $2,200, $3,900 or $4,900 per host per year for 500, 1,000 or 1,500 attendees (as of September 2026). GoTo Webinar Reach costs $59 per month billed annually for up to 500 participants, and Elevate costs $103 per month for up to 1,000; Complete is quote-based.
Which is cheaper for you: For sessions of 100 people, Adobe Connect Standard costs far less, at $190 per host per year versus $708 for GoTo Webinar Reach. Pricing changes, so confirm current figures with each vendor.
Frequently Asked Questions
What is the difference between GoTo Webinar and Adobe Connect?
How much do GoTo Webinar and Adobe Connect cost?
Adobe Connect starts at $190 per host per year for 100-attendee rooms, with capacity upgrades from $2,200 per host per year (as of September 2026). GoTo Webinar Reach costs $59 per month billed annually for up to 500 participants, Elevate costs $103 for up to 1,000, and Complete is quote-based.
Do GoTo Webinar and Adobe Connect work in a browser?
Yes. GoTo Webinar attendees can join from a browser or mobile app, and Adobe Connect's browser app works for all session types and roles.
Do GoTo Webinar and Adobe Connect offer a free trial?
GoTo Webinar offers a free trial with no credit card required. Adobe Connect's pricing page lists paid plans only, so ask Adobe about trial options.
What is a good alternative to GoTo Webinar and Adobe Connect for marketing webinars?
Livestorm is browser-based, hosts up to 3,000 live attendees and starts from $3.00 per attendee (as of September 2026), with native HubSpot sync on Pro and Salesforce on Enterprise.
Livestorm, the best webinar software
Run great webinars right in your browser
Livestorm makes it easy to run great webinars straight from the browser of any mobile or desktop. This makes if possible for your audience to join, no matter where they are in the world, without having to download or install anything.
Removing these extra steps helps attendance rates soar for no-download webinars. This is why Livestorm has a 53% higher attendance rate than the industry average.
Manage everything with our end-to-end platform
Every part of your webinar can be managed within Livestorm. You can organize, promote, analyze and host great webinars with only one end-to-end platform. Collaborate with your team using the intuitive dashboard.
Promote your webinar to your audience with customizable registration pages and automated emails. Most webinar platforms need integrations to be able to send emails or create registration pages, but with Livestorm you can do that right in your account.
Experience an intuitive webinar platform
Designed with ease-of-use in mind, Livestorm is a modern webinar solution. Enjoy a frictionless experience with intuitive controls that make it easy to plan, host, or promote your webinar sessions.
Attendees also benefit from a great user experience. Says Elise on the software review platform G2: "Livestorm is easy to use, the support is very responsive and the analytic system is very helpful."
Try Livestorm for free
Get started in minutes and run your first engaging webinar today.
- No credit card needed
- No installation required