ON24 is a dedicated enterprise webinar and demand-generation platform sold on custom quotes. Zoom is a meeting-first platform whose webinar products are add-ons to a paid Zoom Workplace subscription.
ON24 vs Zoom: which webinar software is right for you?
Explore a detailed comparison of ON24 and Zoom to see which is the best webinar software. Compare platforms by features, integrations, and price.
General information
Customer Rating
Average rating on review websites Capterra and G2 Crowd.
Last update: September 2026
8.6
9.1
Browser based
Webinar platforms that work directly in the browser, there's no need to download any software.
ON24: Yes
Zoom: Yes
Device versatility
Host events from a desktop, tablet or mobile.
ON24: Yes
Zoom: Yes
On-demand webinars
Create or access pre-recorded on-demand webinars, available any time.
ON24: Yes
Zoom: No
Automated webinars
Automate entire webinars or key actions like CTAs, start and stop times or page redirects.
ON24: Yes
Zoom: No
Promotion Features
Customizable registration pages
Add a banner, logo, social channels or speaker information to the event registration page without any coding skills.
ON24: Yes
Zoom: Yes
Customizable emails
Customize emails with ease by adding an event banner, social sharing buttons, or a signature.
ON24: Yes
Zoom: Yes
Customized email sequence
Customize your own email sequence and schedule them to be sent automatically.
ON24: Yes
Zoom: Yes
Embed forms
Embed a registration form on your own website to capture more registrants.
ON24: No
Zoom: No
Company page
Publish events to a public company page that gathers all upcoming and past events.
ON24: Yes
Zoom: No
Built-in social sharing
Share event registration pages on your company's social channels directly from your webinar platform.
ON24: Yes
Zoom: No
Custom registration forms
Customize the fields of your registration form to capture insights on your audience.
ON24: Yes
Zoom: Yes
Registration filter
Apply a filter to accept event registrations only from work email addresses.
ON24: Yes
Zoom: Yes
Activation Features
Chat
Send chat messages through a tab built right into your webinar room.
ON24: Yes
Zoom: Yes
Emoji reactions
Enable emoji reactions during live events to allow attendees to react in real-time.
ON24: Yes
Zoom: Yes
Q&A
Audiences can ask questions in a dedicated space.
ON24: Yes
Zoom: Yes
Question upvotes
Audiences can vote on questions that they most want to see answered. Organizers can sort them by date or most upvotes.
ON24: No
Zoom: Yes
Live answer notification
Display a notification that shows the question you are answering live during the webinar.
ON24: Yes
Zoom: Yes
Polls
Create drafts of polls in advance and publish them during your event. Or, create them live during your event to further activate your audience.
ON24: Yes
Zoom: Yes
Call-to-action button
Direct your attendees to a promotional offer via a CTA displayed in the event room.
ON24: Yes
Zoom: No
Virtual backgrounds
Change your background to personalize your webinar or look more professional.
ON24: Yes
Zoom: Yes
Digital whiteboards
Collaborate with digital whiteboards within the platform or through a native integration.
ON24: No
Zoom: Yes
Organization Features
Private chat
Chat privately with event organizers and moderators during the event.
ON24: Yes
Zoom: Yes
Registrants moderation
Control which registrants can and cannot access the event.
ON24: Yes
Zoom: Yes
One-click integrations
Integrate the software with any app to capture other valuable insights.
ON24: Yes
Zoom: Yes
Maximum number of attendees
The maximum number of attendees supported.
5000
10000
Unique contact list
Find all your event contacts in one place and get a 360 view of their activity within different events.
ON24: Yes
Zoom: Yes
SAML SSO
Secure your team's access to the platform with SAML SSO.
ON24: Yes
Zoom: Yes
Dial-in to webinars
Attendees can opt to dial-in to the webinar from a phone number.
ON24: Yes
Zoom: Yes
Reporting Features
Analytics reports
Track and analyze all of your data with our powerful analytics tool built into the dashboard.
ON24: Yes
Zoom: Yes
Webinar recordings
Record webinars automatically and send them to attendees at the end of each session.
ON24: Yes
Zoom: Yes
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Discover a better experience for your attendees and less stress for your team.
What is ON24 ?
ON24 is an enterprise webinar and digital engagement platform, owned by Cvent since April 2026.
It is built for B2B marketing teams, with interactive webinars, always-on content hubs and AI-based engagement scoring marketed as ON24 Intelligence. It is browser-based and sold on custom annual contracts with no public list price.
ON24 is best for:
Product demos
Webinars
Customer training
What is Zoom ?
Zoom is a video-first communications platform best known for Zoom Meetings.
It suits teams already on Zoom, with Zoom Webinars for one-to-many broadcasts and Zoom Events for registration, ticketing and multi-session programs. Both are add-ons that require a paid Zoom Workplace subscription, with Webinars from $66.67 per month billed annually (as of September 2026).
Zoom is best for:
Online meetings
Webinars
Workshops
Webinar software comparison: ON24 vs Zoom
ON24 vs Zoom: features
The short answer: ON24 turns webinars into marketing-grade engagement data, while Zoom gives dependable delivery from a meetings foundation.
Engagement and branding. Both cover registration, polls, Q&A and chat. ON24 adds branded event experiences and on-demand content hubs, while Zoom Events adds ticketing and multi-session hubs.
Reporting and AI. ON24 scores attendee engagement with AI-based ON24 Intelligence. Zoom offers standard attendance and interaction reports, and its AI Companion is built for meetings rather than webinar marketing.
Why it matters: Teams that need attendee-level engagement data will find ON24 more purpose-built.
ON24 vs Zoom: integrations
The short answer: Both connect to common CRM systems, but ON24 is built around marketing operations while Zoom focuses on general connectivity.
CRM and marketing automation. ON24 integrates with major CRM and marketing-automation systems, so engagement data feeds lead scoring and nurture programs. Zoom integrates broadly with CRMs, calendars and collaboration tools through a large app marketplace.
Why it matters: If webinar data must drive CRM workflows, confirm the specific connectors each vendor supports for your stack before you buy.
ON24 vs Zoom: pricing
The short answer: ON24 sells custom annual contracts with no list price, while Zoom publishes attendee-based webinar tiers on top of a Workplace license.
Pricing model. Third-party aggregators estimate ON24 at roughly $25,000 to $100,000 or more per year as of September 2026, scaled by event volume, audience size and feature tier. Zoom Webinars starts at $66.67 per month billed annually as of September 2026, plus the base Zoom Workplace seat.
Which is cheaper for you: For occasional, smaller webinars on an existing Zoom license, Zoom is the more predictable cost. Pricing changes, so confirm current figures with each vendor.
Frequently Asked Questions
What is the difference between ON24 and Zoom?
How much do ON24 and Zoom cost?
As of September 2026, Zoom Webinars starts at $66.67 per month billed annually, on top of a Zoom Workplace license. ON24 has no public pricing, and third-party estimates put it at roughly $25,000 to $100,000 or more per year.
What happened to ON24?
Cvent acquired ON24 in an all-cash deal valued at about $400 million, which closed on April 1, 2026. ON24 now operates as part of Cvent's event technology portfolio.
Do ON24 and Zoom work in a browser?
Yes. ON24 is browser-based, and Zoom supports browser join alongside its desktop and mobile apps.
What is a good alternative to ON24 and Zoom for marketing webinars?
Livestorm is browser-based, hosts up to 3,000 live attendees and starts from $3.00 per attendee (as of September 2026), with native HubSpot sync on Pro and Salesforce on Enterprise.
Livestorm, the best webinar software
Run great webinars right in your browser
Livestorm makes it easy to run great webinars straight from the browser of any mobile or desktop. This makes if possible for your audience to join, no matter where they are in the world, without having to download or install anything.
Removing these extra steps helps attendance rates soar for no-download webinars. This is why Livestorm has a 53% higher attendance rate than the industry average.
Manage everything with our end-to-end platform
Every part of your webinar can be managed within Livestorm. You can organize, promote, analyze and host great webinars with only one end-to-end platform. Collaborate with your team using the intuitive dashboard.
Promote your webinar to your audience with customizable registration pages and automated emails. Most webinar platforms need integrations to be able to send emails or create registration pages, but with Livestorm you can do that right in your account.
Experience an intuitive webinar platform
Designed with ease-of-use in mind, Livestorm is a modern webinar solution. Enjoy a frictionless experience with intuitive controls that make it easy to plan, host, or promote your webinar sessions.
Attendees also benefit from a great user experience. Says Elise on the software review platform G2: "Livestorm is easy to use, the support is very responsive and the analytic system is very helpful."
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Stan Massueras
European Sales Director
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Global Account Manager
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Lead Generation Manager
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Manager, Customer Education
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