Dedicated webinar and demand-generation platform
ON24 is a dedicated enterprise webinar and demand-generation platform sold on custom quotes. Zoom is a meeting-first platform whose webinar products are add-ons to a paid Zoom Workplace subscription.
ON24 vs Zoom: which is best for webinars?
Compare ON24 and Zoom on features, integrations and pricing. Every claim is checked against each vendor's website, pricing and help pages, plus G2 and Capterra reviews.
ON24 vs Zoom at a glance
Where each platform is strong, and where it falls short.
ON24
Enterprise demand gen
Engagement scoring with ON24 Intelligence
Always-on content hubs keep webinars working on demand
Custom quotes only, roughly $25,000 to $100,000 a year
More complex to run than a meetings tool
Limited EU presence can slow security reviews
Zoom
Teams already on Zoom
Familiar, stable video most attendees already know
Published Webinars tiers from $66.67 per month
HIPAA-eligible accounts and end-to-end encryption option
Webinars add-on requires a paid Zoom Workplace license
Lighter branding and registration than dedicated platforms
No attendee-level engagement scoring for follow-up
ON24 vs Zoom: Features Deep Dive
General information
Customer Rating
Average of G2 and Capterra ratings out of 5, with the number of reviews in brackets (rounded).
Last update: November 2026
4.3/5 (1,000+)
4.6/5 (6,000+)
Browser based
Webinar platforms that work directly in the browser, there's no need to download any software.
ON24: Yes
App recommended
Device versatility
Host events from a desktop, tablet or mobile.
ON24: Yes
Zoom: Yes
On-demand webinars
Create or access pre-recorded on-demand webinars, available any time.
ON24: Yes
Zoom: Yes
Automated webinars
Automate entire webinars or key actions like CTAs, start and stop times or page redirects.
ON24: Yes
Webinars Plus
Free plan
A free plan you can use without time limits, not just a trial.
Last update: November 2026
ON24: No
Meetings only
Multi-session events
Run events with several sessions or tracks under one registration.
Add-on
Higher tiers
Promotion Features
Customizable registration pages
Add a banner, logo, social channels or speaker information to the event registration page without any coding skills.
ON24: Yes
Zoom: Yes
Customizable emails
Customize emails with ease by adding an event banner, social sharing buttons, or a signature.
ON24: Yes
Zoom: Yes
Customized email sequence
Customize your own email sequence and schedule them to be sent automatically.
ON24: Yes
Zoom: Yes
Embed forms
Embed a registration form on your own website to capture more registrants.
Via API
Zoom: No
Company page
Publish events to a public company page that gathers all upcoming and past events.
Advanced tier
Plus / Events
Built-in social sharing
Share event registration pages on your company's social channels directly from your webinar platform.
ON24: Yes
Zoom: Yes
Custom registration forms
Customize the fields of your registration form to capture insights on your audience.
ON24: Yes
Zoom: Yes
Registration filter
Apply a filter to accept event registrations only from work email addresses.
ON24: Yes
Zoom: Yes
Activation Features
Chat
Send chat messages through a tab built right into your webinar room.
ON24: Yes
Zoom: Yes
Emoji reactions
Enable emoji reactions during live events to allow attendees to react in real-time.
ON24: Yes
Zoom: Yes
Q&A
Audiences can ask questions in a dedicated space.
ON24: Yes
Zoom: Yes
Question upvotes
Audiences can vote on questions that they most want to see answered. Organizers can sort them by date or most upvotes.
ON24: No
Zoom: Yes
Live answer notification
Display a notification that shows the question you are answering live during the webinar.
ON24: Yes
Zoom: Yes
Polls
Create drafts of polls in advance and publish them during your event. Or, create them live during your event to further activate your audience.
ON24: Yes
Zoom: Yes
Call-to-action button
Direct your attendees to a promotional offer via a CTA displayed in the event room.
ON24: Yes
Zoom: No
Virtual backgrounds
Change your background to personalize your webinar or look more professional.
ON24: Yes
Zoom: Yes
Digital whiteboards
Collaborate with digital whiteboards within the platform or through a native integration.
ON24: No
Zoom: Yes
Custom room branding
Add your logo, colors and backgrounds to the live event room.
ON24: Yes
Higher tiers
Organization Features
Private chat
Chat privately with event organizers and moderators during the event.
ON24: Yes
Zoom: Yes
Registrants moderation
Control which registrants can and cannot access the event.
ON24: Yes
Zoom: Yes
One-click integrations
Integrate the software with any app to capture other valuable insights.
ON24: Yes
Zoom: Yes
Maximum number of attendees
The maximum number of attendees supported.
5000
100000
Unique contact list
Find all your event contacts in one place and get a 360 view of their activity within different events.
ON24: Yes
Zoom: Yes
SAML SSO
Secure your team's access to the platform with SAML SSO.
ON24: Yes
Zoom: Yes
Dial-in to webinars
Attendees can opt to dial-in to the webinar from a phone number.
Presenters only
Zoom: Yes
Reporting Features
Analytics reports
Track and analyze all of your data with our powerful analytics tool built into the dashboard.
ON24: Yes
Zoom: Yes
Webinar recordings
Record webinars automatically and send them to attendees at the end of each session.
ON24: Yes
Zoom: Yes
Engagement scoring
A score per attendee based on how they interacted during the event.
ON24: Yes
Higher tiers
AI Features
AI summaries & transcripts
Automatic transcripts and AI summaries of each session.
Last update: November 2026
Higher tiers
Zoom: Yes
Automatic video clipping
AI turns recordings into short clips ready to share.
Last update: November 2026
Higher tiers
Higher tiers
AI content generation
AI drafts posts, emails or articles from your webinar content.
Last update: November 2026
Higher tiers
Higher tiers
Integrations
HubSpot (native)
Syncs registrants and attendance with HubSpot without a third-party tool.
ON24: Yes
Zoom: Yes
Salesforce (native)
Syncs registrants and attendance with Salesforce without a third-party tool.
ON24: Yes
Zoom: Yes
Zapier / Make
Connects to thousands of apps through Zapier or Make.
ON24: Yes
Zoom: Yes
Native AI connector (MCP)
Official connector that lets AI assistants like Claude work with your webinar data.
Last update: November 2026
ON24: No
Meetings only
Security & Compliance
EU data hosting
Your data can be stored on servers in the European Union.
ON24: Yes
Zoom: Yes
ISO 27001
Certified to the ISO 27001 information security standard.
ON24: Yes
Zoom: Yes
Choose Livestorm, the industry leader
Discover a better experience for your attendees and less stress for your team.
Webinar software comparison: ON24 vs Zoom
ON24 vs Zoom: key differences
The short answer: ON24 turns webinars into marketing-grade engagement data, while Zoom gives dependable delivery from a meetings foundation.
Engagement and branding. Both cover registration, polls, Q&A and chat. ON24 adds branded event experiences and on-demand content hubs, while Zoom Events adds ticketing and multi-session hubs.
- Reporting and AI: ON24 scores attendee engagement with AI-based ON24 Intelligence. Zoom offers standard attendance and interaction reports, and its AI Companion is built for meetings rather than webinar marketing.
- CRM and marketing automation: ON24 integrates with major CRM and marketing-automation systems, so engagement data feeds lead scoring and nurture programs. Zoom integrates broadly with CRMs, calendars and collaboration tools through a large app marketplace.
Why it matters: Teams that need attendee-level engagement data will find ON24 more purpose-built. If webinar data must drive CRM workflows, confirm the specific connectors each vendor supports for your stack before you buy.
ON24 vs Zoom: pricing
The short answer: ON24 sells custom annual contracts with no list price, while Zoom publishes attendee-based webinar tiers on top of a Workplace license.
Which is cheaper for you: For occasional, smaller webinars on an existing Zoom license, Zoom is the more predictable cost.
Prices as of September 2026. Livestorm is shown as an alternative that charges only for the attendees who join (see Livestorm pricing).
| Pricing | ON24 | Zoom | Livestorm |
|---|---|---|---|
| What you pay for | Annual contract based on event volume and audience size | Audience capacity, plus a Zoom Workplace Pro license | Attendees who actually join |
| Entry price | Quote only; third-party estimates of about $25,000 to $100,000+ per year | Zoom Webinars: $66.67/month billed annually ($89 monthly) | $3.00 per attendee (400-credit annual pack) |
| Larger audiences | Custom Essentials, Standard and Advanced packages; larger events on request | Capacity tiers from 500 to 100,000 attendees; Zoom Events from $124.17/month billed annually | Lower price per attendee on bigger packs, up to 3,000 live attendees per event, custom Enterprise plan |
| No-shows and team members | Contract set upfront, whoever shows up | You pay for the full capacity tier, whoever shows up | Not counted |
Frequently Asked Questions
What is the difference between ON24 and Zoom?
How much do ON24 and Zoom cost?
As of September 2026, Zoom Webinars starts at $66.67 per month billed annually, on top of a Zoom Workplace license. ON24 has no public pricing, and third-party estimates put it at roughly $25,000 to $100,000 or more per year.
What happened to ON24?
Cvent acquired ON24 in an all-cash deal valued at about $400 million, which closed on April 1, 2026. ON24 now operates as part of Cvent's event technology portfolio.
Do ON24 and Zoom work in a browser?
Yes. ON24 is browser-based, and Zoom supports browser join alongside its desktop and mobile apps.
What is a good alternative to ON24 and Zoom for marketing webinars?
Livestorm is browser-based, hosts up to 3,000 live attendees and costs $3.00 per attendee on its entry pack (as of September 2026), with native HubSpot sync on every plan and Salesforce as an Enterprise add-on.
Why teams choose Livestorm
Run your marketing webinars from one all-in-one platform
Plan, promote, host and analyze your webinars in one place. Build branded registration pages, send automated reminder and follow-up emails, and engage attendees with polls, Q&A and live CTAs, with no extra tools.
After the event, attendance and engagement data flow to your CRM, and AI Studio turns replays into short clips for your social channels.
Run webinars right in your browser
Livestorm runs straight from the browser on any desktop or mobile device, so your audience can join from anywhere without downloading or installing anything.
Removing that extra step helps attendance: on Livestorm, 47.7% of registrants show up live on average (2026 Webinar Benchmark Report, 33,786 webinars analyzed).
Get more from every webinar with AI
Connect Livestorm to Claude with its verified connector, or to any AI agent that supports MCP, to create events, register attendees and analyze engagement in plain language.
Add-ons take it further: AI Studio turns every replay into short clips, and live translations show real-time AI subtitles in your attendees' language.
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European Sales Director
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Global Account Manager
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Lead Generation Manager
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