ON24 vs Zoom: which webinar software is right for you?

Explore a detailed comparison of ON24 and Zoom to see which is the best webinar software. Compare platforms by features, integrations, and price.





General information

Customer Rating

Average rating on review websites Capterra and G2 Crowd.



Browser based

Webinar platforms that work directly in the browser, there's no need to download any software.

Device versatility

Host events from a desktop, tablet or mobile.

On-demand webinars

Create or access pre-recorded on-demand webinars, available any time.

Automated webinars

Automate entire webinars or key actions like CTAs, start and stop times or page redirects.

Promotion Features

Customizable registration pages

Add a banner, logo, social channels or speaker information to the event registration page without any coding skills.

Customizable emails

Customize emails with ease by adding an event banner, social sharing buttons, or a signature.

Customized email sequence

Customize your own email sequence and schedule them to be sent automatically.

Embed forms

Embed a registration form on your own website to capture more registrants.

Company page

Publish events to a public company page that gathers all upcoming and past events.

Built-in social sharing

Share event registration pages on your company's social channels directly from your webinar platform.

Custom registration forms

Customize the fields of your registration form to capture insights on your audience.

Registration filter

Apply a filter to accept event registrations only from work email addresses.

Activation Features


Send chat messages through a tab built right into your webinar room.

Emoji reactions

Enable emoji reactions during live events to allow attendees to react in real-time.


Audiences can ask questions in a dedicated space.

Question upvotes

Audiences can vote on questions that they most want to see answered. Organizers can sort them by date or most upvotes.

Live answer notification

Display a notification that shows the question you are answering live during the webinar.


Create drafts of polls in advance and publish them during your event. Or, create them live during your event to further activate your audience.

Call-to-action button

Direct your attendees to a promotional offer via a CTA displayed in the event room.

Virtual backgrounds

Change your background to personalize your webinar or look more professional.

Digital whiteboards

Collaborate with digital whiteboards within the platform or through a native integration.

Organization Features

Private chat

Chat privately with event organizers and moderators during the event.

Registrants moderation

Control which registrants can and cannot access the event.

One-click integrations

Integrate the software with any app to capture other valuable insights.

Maximum number of attendees

The maximum number of attendees supported.



Unique contact list

Find all your event contacts in one place and get a 360 view of their activity within different events.


Secure your team's access to the platform with SAML SSO.

Dial-in to webinars

Attendees can opt to dial-in to the webinar from a phone number.

Reporting Features

Analytics reports

Track and analyze all of your data with our powerful analytics tool built into the dashboard.

Webinar recordings

Record webinars automatically and send them to attendees at the end of each session.


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Discover a better experience for your attendees and less stress for your team.

What is ON24 ?

On24 is categorized as a virtual event software which enables creating unique video experiences. Launched in 1998 On24 is headquartered in San Francisco, California, United States. On24's primary customers are remote audiences situated worldwide. Approximately 900 staff members work for On24, the majority of which studied business development and are considered experts in marketing. The platform is available in Spanish, French, and other languages and it can be operated on most devices.

ON24 is best for:

Product demos

Product demos



Customer training

Customer training

What is Zoom ?

Zoom amounts to a videoconferencing software that allows for virtual communication. Established in 2011 Zoom is headquartered in San Jose, California. Zoom's most common users are all types of organizations located on all continents. About 7,000 collaborators work for Zoom, who mostly studied business administration and have developed an expertise in sales. The software's languages include Spanish, English, and more and it is compatible with most devices.

Zoom is best for:

Online meetings

Online meetings





Webinar software comparison: ON24 vs Zoom

ON24 vs Zoom: features

On 24 can be used from any device with a compatible browser. Zoom was originally a download-only platform, but now it can be accessed through a browser.

On24 makes it easy to remind registrants about upcoming events with automated emails. On the downside, there are no website widgets, meaning users can’t embed the registration pages to their website. Zoom also offers a registration form whose fields can be customized. However, registration cannot be limited to prospects with a professional email address.

On24 has features like a Q&A, live answer notifications, CTA buttons, and polls. However, questions cannot be upvoted. Zoom promotes engagement with chats, polls, Q&As, and whiteboards but does not have a CTA button feature.

On24's one-click integration tool lets customers connect to CRM platforms. However, it lacks a private chat for event organizers. Zoom helps users make decisions with an in-depth analytics dashboard but offers very little automation.

ON24 vs Zoom: integrations

Zoom allows users to connect their Zoom account with tools like Salesforce, Pipedrive, Hubspot, and Keap. On24 also offers many integrations, like HubSpot, Salesforce Pardot, and Action.

On24 offers a suite of REST APIs which allows developers to create their own integrations for the platform. Zoom also provides an API and a dedicated portal for developers to help guide them through the creation process.

A wide array of widgets are available for On24, which can help enhance the in-room experience. However, it does not offer a public SDK, meaning that developers cannot create their own plugins for the platform. Zoom, on the other hand, has a robust SDK designed to help developers build Zoom into their own software. Zoom also has multiple apps which can make events more engaging or run more smoothly.

On24 lists integration options on its website, in its Marketplace Hub. Zoom native integrations, as well as Zoom Apps, are all listed in the Zoom App Marketplace.

ON24 vs Zoom: pricing

On24 offers users a free plan, which supports up to three participants per event. Zoom also has a free plan option, which supports an unlimited number of meetings, as long as they are no longer than 40 minutes and have no more than 100 participants.

On24 takes a rather different pricing approach from other webinar platforms. Instead of listing specific plans, it displays various products that users can choose from to build their own custom webinar solution.

Zoom has a more typical pricing model and offers small- and medium-sized businesses two plan options for meetings. The Pro plan, which starts at about $15 per month, supports up to 100 attendees. The Business plan, which starts at about $20 per month, will support up to 300 attendees. There are other more expensive plas for webinar and events use cases.

Finally, Zoom offers an Enterprise plan for large corporations. This plan is $20 per month, the same as the Business plan, but is more tailored for large use cases with up to 500 event participants, recording transcripts, and no limit on cloud storage.

Livestorm, the best webinar software

Run great webinars right in your browser

Livestorm makes it easy to run great webinars straight from the browser of any mobile or desktop. This makes if possible for your audience to join, no matter where they are in the world, without having to download or install anything.

Removing these extra steps helps attendance rates soar for no-download webinars. This is why Livestorm has a 53% higher attendance rate than the industry average.

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Manage everything with our end-to-end platform

Every part of your webinar can be managed within Livestorm. You can organize, promote, analyze and host great webinars with only one end-to-end platform. Collaborate with your team using the intuitive dashboard.

Promote your webinar to your audience with customizable registration pages and automated emails. Most webinar platforms need integrations to be able to send emails or create registration pages, but with Livestorm you can do that right in your account.

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Experience an intuitive webinar platform

Designed with ease-of-use in mind, Livestorm is a modern webinar solution. Enjoy a frictionless experience with intuitive controls that make it easy to plan, host, or promote your webinar sessions.

Attendees also benefit from a great user experience. Says Elise on the software review platform G2: "Livestorm is easy to use, the support is very responsive and the analytic system is very helpful."

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