WebinarJam vs ON24: which webinar software is right for you?

Explore a detailed comparison of WebinarJam and ON24 to see which is the best webinar software. Compare platforms by features, integrations, and price.

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What is WebinarJam ?

WebinarJam is a browser-based live webinar tool from Genesis Digital, the company behind EverWebinar.

It is built for coaches, course creators and small businesses that sell from webinars, with registration pages, in-webinar offers and live chat included. Plans are self-serve, so you can start without a sales call.

WebinarJam is best for:

Webinars

Webinars

On-demand webinars

On-demand webinars

Customer training

Customer training

What is ON24 ?

ON24 is an enterprise webinar platform for B2B demand generation.

It runs live, simulive and on-demand webinars, keeps content available in always-on hubs, and scores attendee engagement for marketing and sales teams. Pricing is quote-based, and ON24 has been part of Cvent since April 2026.

ON24 is best for:

Product demos

Product demos

Webinars

Webinars

Customer training

Customer training

Webinar software comparison: WebinarJam vs ON24

WebinarJam vs ON24: features

The short answer: WebinarJam is built to sell from single events, while ON24 is built to measure engagement across many events.

Engagement. Both offer polls, Q&A and CTAs. WebinarJam adds live-selling tools such as offer buttons and spotlighting, while ON24 adds personalization and always-on content hubs.

Reporting and AI. WebinarJam gives basic attendance and conversion reports. ON24 scores engagement, builds attention heatmaps and repurposes content with AI.

Why it matters: Reporting is the widest gap, and it matters most if you attribute webinars to pipeline.

WebinarJam vs ON24: integrations

The short answer: ON24 integrates natively with enterprise CRM and marketing-automation tools, while WebinarJam relies mostly on connectors.

CRM and marketing automation. ON24 syncs engagement data natively with HubSpot, Salesforce and Marketo for lead scoring and nurture. WebinarJam connects to common email tools and uses third-party automation for most CRM sync.

Why it matters: If webinar data has to land in your CRM automatically, ON24 is the better fit. Confirm the connector list with each vendor.

WebinarJam vs ON24: pricing

The short answer: WebinarJam and ON24 are usually an order of magnitude apart on cost.

Pricing model. WebinarJam sells self-serve monthly plans, from about $49 to $499 per month as of September 2026, with discounts on annual billing. ON24 is quote-based, sold through enterprise procurement, and scales with event volume and add-ons.

Which is cheaper for you: For a small team, WebinarJam will almost always cost less. Pricing changes, so confirm current figures with each vendor.

Frequently Asked Questions

What is the difference between WebinarJam and ON24?

WebinarJam is a self-serve webinar tool for small teams that sell from webinars. ON24 is an enterprise platform for B2B demand generation, with engagement analytics and quote-based pricing.

How much does WebinarJam cost per month?

About $49 to $499 per month as of September 2026, with discounts on annual billing. ON24 has no public pricing and typically costs five figures a year.

Does WebinarJam do automated webinars?

Not on its own. Its sibling product EverWebinar, from the same company, runs automated webinars on a schedule.

What happened to ON24?

Cvent completed its acquisition of ON24 on April 1, 2026, and ON24 now operates as part of Cvent.

What is a good alternative to WebinarJam and ON24 for marketing webinars?

Livestorm is browser-based, hosts up to 3,000 live attendees and starts from $3.00 per attendee (as of September 2026), with native HubSpot sync on Pro and Salesforce on Enterprise.

Livestorm, the best webinar software

Run great webinars right in your browser

Livestorm makes it easy to run great webinars straight from the browser of any mobile or desktop. This makes if possible for your audience to join, no matter where they are in the world, without having to download or install anything.

Removing these extra steps helps attendance rates soar for no-download webinars. This is why Livestorm has a 53% higher attendance rate than the industry average.

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Manage everything with our end-to-end platform

Every part of your webinar can be managed within Livestorm. You can organize, promote, analyze and host great webinars with only one end-to-end platform. Collaborate with your team using the intuitive dashboard.

Promote your webinar to your audience with customizable registration pages and automated emails. Most webinar platforms need integrations to be able to send emails or create registration pages, but with Livestorm you can do that right in your account.

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Experience an intuitive webinar platform

Designed with ease-of-use in mind, Livestorm is a modern webinar solution. Enjoy a frictionless experience with intuitive controls that make it easy to plan, host, or promote your webinar sessions.

Attendees also benefit from a great user experience. Says Elise on the software review platform G2: "Livestorm is easy to use, the support is very responsive and the analytic system is very helpful."

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