ON24 vs Webex: which webinar software is right for you?

Explore a detailed comparison of ON24 and Webex to see which is the best webinar software. Compare platforms by features, integrations, and price.

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What is ON24 ?

ON24 is an enterprise webinar and digital-engagement platform, acquired by Cvent in April 2026.

It serves B2B marketing and demand-generation teams with interactive, branded webinar experiences and engagement analytics that feed marketing and sales systems. Pricing is quote-based and positioned at the enterprise end of the market.

ON24 is best for:

Product demos

Product demos

Webinars

Webinars

Customer training

Customer training

What is Webex ?

Webex is Cisco's video-conferencing suite covering meetings, calling and webinars.

It suits Cisco-standardized organizations, with Webex Webinars for sessions of up to 1,000 attendees on the entry plan, Slido polling, and Webex Events for up to 100,000 attendees. Webex Webinars is sold per license, with larger tiers through sales.

Webex is best for:

Workshops

Workshops

Online meetings

Online meetings

Company communications

Company communications

Webinar software comparison: ON24 vs Webex

ON24 vs Webex: features

The short answer: ON24 is built specifically for webinars and demand generation, while Webex is built first for meetings and calling, with competent but secondary webinar features.

Engagement and reporting. ON24 offers rich interactive tools, a customizable console and analytics that score audience intent for marketing systems. Webex covers chat, Q&A and polling with less branding control, standard attendance reporting and an interface that can feel dated for webinars.

Why it matters: The trade-off is weight and cost, so match the platform's depth to how central webinars are to your program.

ON24 vs Webex: integrations

The short answer: ON24 integrates deeply with marketing automation and CRM systems, while Webex integrations reflect a meetings-first orientation.

CRM and marketing automation. ON24 integrates with Salesforce, Dynamics 365, HubSpot, Marketo, Eloqua, Veeva, Outreach and Zapier. Webex Webinars adds Salesforce and Eloqua integrations for event data, and Webex connects across Cisco, Microsoft and Google, with marketplace apps and developer APIs.

Why it matters: ON24 fits marketing-first stacks built on CRM and automation tools, while Webex fits teams whose integration needs center on Cisco and productivity suites.

ON24 vs Webex: pricing

The short answer: ON24 is quote-only, while Webex lists a per-license entry webinar plan.

Pricing model. ON24 offers Essentials, Standard and Advanced packages, all quote-only (as of September 2026). Webex sells a Webex Webinars entry plan for up to 1,000 attendees per license, with larger webinars and Webex Events sold through sales (as of September 2026).

Which is cheaper for you: Under 1,000 attendees, Webex is easier to price upfront, while ON24 always starts with a sales quote. Pricing changes, so confirm current figures with each vendor.

Frequently Asked Questions

What is the difference between ON24 and Webex?

ON24 is a purpose-built webinar and demand-generation platform, while Webex is Cisco's meetings-and-calling suite with webinar features. ON24 leads on webinar depth and analytics, and Webex leads on meetings and Cisco integration.

How much do ON24 and Webex cost?

ON24 is quote-only across its Essentials, Standard and Advanced packages. Webex sells a per-license Webex Webinars plan for up to 1,000 attendees, with larger tiers through sales.

What happened to ON24?

Cvent acquired ON24 in a deal that closed on April 1, 2026, and ON24 is now a privately held part of Cvent's portfolio.

Does ON24 or Webex integrate with HubSpot?

ON24 integrates natively with HubSpot. Webex's native marketing integrations are mainly Salesforce and Eloqua, so a HubSpot-based stack may need extra setup.

What is a good alternative to ON24 and Webex for marketing webinars?

Livestorm is browser-based, hosts up to 3,000 live attendees and starts from $3.00 per attendee (as of September 2026), with native HubSpot sync on Pro and Salesforce on Enterprise.

Livestorm, the best webinar software

Run great webinars right in your browser

Livestorm makes it easy to run great webinars straight from the browser of any mobile or desktop. This makes if possible for your audience to join, no matter where they are in the world, without having to download or install anything.

Removing these extra steps helps attendance rates soar for no-download webinars. This is why Livestorm has a 53% higher attendance rate than the industry average.

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Manage everything with our end-to-end platform

Every part of your webinar can be managed within Livestorm. You can organize, promote, analyze and host great webinars with only one end-to-end platform. Collaborate with your team using the intuitive dashboard.

Promote your webinar to your audience with customizable registration pages and automated emails. Most webinar platforms need integrations to be able to send emails or create registration pages, but with Livestorm you can do that right in your account.

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Experience an intuitive webinar platform

Designed with ease-of-use in mind, Livestorm is a modern webinar solution. Enjoy a frictionless experience with intuitive controls that make it easy to plan, host, or promote your webinar sessions.

Attendees also benefit from a great user experience. Says Elise on the software review platform G2: "Livestorm is easy to use, the support is very responsive and the analytic system is very helpful."

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